oFRED C. HOLMES TUMBER COMPANY o

specializing in Mixed shipments of Dougfos Fir & Redwood

Ukiah Ofice: Gil Sissons

HG)mesteod 2-5438

TWX: UK 57 o

5. F. Hoo-Hoo-Ettes to gfcge Annuql "Compony Nite" Nov. 9

Production & Horne Ofice: Fred HO[MES/Cqrl FORCE P.O. Box 987 Fort Brogg, Golif.

TWX: Fort Brogg 49 Phone: YOrktown 4-4058

Wholesqle Only

Hardwood o

Arcatq Offce: Fron Holmes

VAndyke ' 2-3657

TYIIX: ARC 39

The lumbergals of San F.rancisco Hoo-Hoo-Ette Club B wiU hold their annual "Company-Nite" outing at Sabella's restaurant on Fisherman's Whaff, the evening of November g. Starting time is slated for 5:29 p.m. and dinner is tentatively set for i:29 p.m. Winnie Mentzer, newly elected president of Club B, has declared the meeting an "open" meeting, all Hoo-Hoo and lumbermen (whether you've paid up your dues or not) invited.

Imported

9-3015

C. Hilton, Owner-Manager

Wholesqler Comporurtive Performqnce Outstq Anolysis R.eveqls Low Eornings

Washington, D. C.-The National Association of Wholesalers has released a comparative performance analysis covering 22 nati.onal wholesale commodity. lin-es whose averagJnet earnings before taxes were 2.277o of sales. for the year 1958. Tlie survey covered_all_types of commodities from farm equipment to beer and food.

Tlre survey table shows earnings of 81,842 wholesale corporations, as reported in "Statistics of Income, Corporation Income Tax Returns," published by the U. S. Treasury Department, IRS (1957-58), which averaged only L%% of gross sales as net earnings before federal income taxes. 138,566 manufacturing corporations, as reported in the same Treasury report, earned 7.07% on gross sales and 178,493 retail corporations earned an averag'e of 2.20/' of gross sales, all net before taxes.

Merl Tonner Elected President of Sqntq Clqrq Volley Hoo-Hoo Club

Merl Tanner (right) of Tarter, Webster & Johnson, Inc., Newark, was installed as president of Santa Clara Valley HooHoo Club 170 at the club's annual Election Nite meeting at the Chez Yvonne restaurant in Mountain View on October 13. Merl, who has been active in Club 170 affairs since its inception several years ago, succeeds retiring prexy Herb Crawford.

Elected to serve with Tanner during the coming year were Don Fitzgerald, The Woodworkers, vice-president; Verlon McKinney, Pacific IIardwood Sales Co., 2nd vice-president; Walt Anderson, Willow Glen Lumber Co., secretary-treasurer; Jim Amon, Tarter, Webster & Johnson, sgt.-at-arms, and Brian Eggiman, second sgt.-at-arms.

New directors include Herb Crawford, Pacific Manufacturing; Bob Buckley, Georgia-Pa- cific Corp.; Carl Travis, Wilmar's; Bill Mitchell. Willow Glen Lumber Co.; Gordon Taylor,

Georgia-Pacific; George Silker, Pine Cone Lumber Co., and Jim Rossman, Twin Harbors Lumber Co. David Lauer, U.S. Ptywood, and John Enright, San Jose Plywood & Lumber Co., will stand in as alternate directors.

The next meeting' of the club will be a dinner meeting at the Chez Yvonne, on November 17.

Bla,ls Jolns WCLA Publlc Relatlons

The West Coast Lumbermen's Association has named Merlin Blais assistant director of public relations. He will be assistant under Arthur W. Priaulx. Previously, Blais served on the news staff of the Oregonian for 14 years, including five years as business and lumber editor.

Eolute to Notion's Lumber Deolers On Network TV Show, November 23

Retail lumber and building materials dealers are due to receive a nationwide T.V. salute Wednesday night, November 23 at 10 p.m. (EST) on the "Armstrong Circle Theatre." The opening commercial on the show will call attention to the valuable combination of products and services available to American homeowners through their local lumber dealer.

It wlll emphaslze that today's dealer ls an experlenced butldtng a,nd remodeling speclatlst who ls set up to asslst customers ln earr5rlng out nearly every firpe of homo lrrprovement proiect.

The commercial witl go on to mention some of the specific services offered by lumber dealers today, including planning assistance' help in selecting materials, installation instruction, and contractor referrals. It will also encourage walk-in trafrc by pointing up the wide range of product lines displayed in dealer showrooms'

The lumber dealer salute, which will be carried by 140 stations of the CBS television network to an estimated audience of 20 million, is part of the Armstrong Cork Company's effort to increase public recogrrition of the lumber dealer as a one-stop, homeimprovement headquarters.

Pqramino Lumber Gompony Opens Southern Sqles Offices in Oronge

John O. Weaver, Jr. (right) has been established in Southern California sales offices at 722 West Chapman Ave., in Orange, by the Paramino Lumber Company of San Francisco.

A na.tlonwtde T.V. audlence of some 20 mllllon wlll see a, speclal "Salute to Lumber Dealers" durlng the openlng moments of the Armstrong Clrcle Theatre telecast, Wednesday nlght' November 23' at 10 p.m. (EST) over the CBS network. Scenes such as the ono above wlll lllustra,te how toda,y's lumber dealers a,re set up to help homeowners plan and carry out nearly every type of home-lmprovement project.

Mr. Weaver has been identified with wholesale lumber products since the close of World War II. tr'or the past six years he has been with Paramino, headquartered in San E rancisco and serving the dealers throughout the Sacramento and Eresno area. Prior to that time he spent several years as a territory salesman with Harbor Plywood Corporation in the San F rancisco Bay area. He is a graduate of the University of Kansas in business administration and a former pilot in the Navy Air Transport Service.

Paramino Lumber Company has been shipping to dealers in four decades and the new office setup will ofrer closer working arrangements with dealers in Los Angeles and Orange counties and the Southwest, it was said.

QUATITY TUMBER

ATTENTIVE SERVICE

DEPENDABTE DETIVERY

TOYALTY TO CUSTOMER