Prolile of An Oulslonding Dealer ...

(Courtesy of RCA Whirlpool Division)

fo His Associqies. .. An Outstqnding Deqler ls o Good Administrcrtor

He advertises consistently promotes aggressively, ., merchandises intelligently from purchase to sale.

He trains his men well compensates them fairly recoglizes talent and industry.

He knows costs he knows values so he provides the right pricing for ready sales.

He makes a reasonable profit and reinvests a sensible share to keep his business growing. to keep his employees in growth position.

Western Lumber Compony Buys Addirionol Yords Neqr Son Oi6go

To His Customers . .. An C)utstonding Deqler ls q Good Provider

He provides reputable brands in wide selection in clean, attractive and partially animated display.

He provides complete details on every product ., demonstrating any mechanical functions describing any product limitations.

He arranges for neat installation . introductory use-education fast and reasonable service.

He backs each product with his own good narne . . . over and above any warranty claim.

He's interested in each product's performance in the home as in the store.

Officials of Western Lumber Company late in September an_ nounced the purchase of the two National Lumber Company yards in National City and Chula Vista. John Sullivan, vice_president and general manager of Western Lumber Company, said the purchase price of the two retail yards was in excess of $4b0,000. Tire yards were purchased from George Johnson of Chula Vista.

Acquisition of the yards boosts Western's line to seven, in addi_ tion to the cabinet shop which is stilr being operated at Kettner boulevard and Harbor _drive in San Diego. Other Western yards are its own other one in Chula Vista, and point Loma, La -Jolla, Pacific Beach and Imperial Beach.

The two National yards will continue to be operated under that

To l{is Suppliers . . An Outstqnding Deoler ls c Good Businessmqn

He knows his community well and takes part in its activities. He knows his market potential , and g:ets a fair share of it.

Ife considers his dealership a marketing arm of the manufacturer a working partner to the distributor . and he works with both on a "full disclosure" basis. He exposes basic models consistently , . key models for special programs and he carries an inventory that allows for nominal turnover.

He uses some, or parts of all factory promotions . ties in with national advertising . constantly strives to increase penetration for a limited number of major lines.

IIe works with day-to-day budgets in long-range plans to insure the future of his national brands . . . and stability for his store.

name "for the time being," Sullivan said. Purchase included inventory, fixed assets and names. The Chula Vista yard is at 352 Center St., the National City yard at 708 E. 8th St. Some personnel changes have been made but George Cordrey will continue to manag'e in National City, and Maxwell Johnson in Chula Vista.

Grouping of Severql Species Soughr

The Los Angeles Board of Building and Safety Commissioners, at their meeting Oct. 20, 1960, gave consideration to the request of the West Coast Lumber Inspection Bureau on a grouping of several species of lumber and their identification markings. The Board determined that the matter be taken under advisement with the instruction that the Department, together with the industry, form an agreeable recommendation which should be submitted to the Board later for consideration.

Tree Redwood Company

sAIES: p.0. Box l7g_Ukiah, calif. -

H0mestead 2-3921 TWX: ukiah gl - Xt",?"#"'ril11iil;

Oufstqnding Western Refqil Yqrds .

Motroni-Heard rctail yatd at Woodland, Calif., is one of the most striking in the state. Partner Frank Heard is a former mayor of the town, the current president of the LMA, and the attendance chairman of the 1960 Exposition

Bill Hughes Opens C)wn Wholesole Business

Bill Hughes, formerly associated with Hughes Bros. Lumber Co., Foresthill, and more recently with the Sacramento wholesaler, Glen Butler, has established his own wholesale lumber business, Hughes Lumber Co., with the mailing address of Newcastle, Calif.

tove the rociri'

Hyde Pork Lumber Compqny io Close

We regret to report that woid ha3 been received of the per_ manent closing of the Hyde park Lumber Company, to be effective early in November 1960. Further details will be available for the next issue but A. E. (Al) Rogers, president of the respected retail lumber business at 6722 S. Crenshaw Blvd. in Los Angeles, in_ formed fng'lewood newspapers in mid-October that he is retiring from the business and closing the yard. Dealer Rogers has been steadily recovering from the severe heart attack he incurred in October 1958 but now wishes to devote his time to his other interests,

Long Retires FAom Woyerhaeuser

Tacoma, Wash.-George S. Long, Jr., a 4g-year veteran of Weyerhaeuser Company and its secretary since 194b, will retire December 31. Long began his career with Weyerhaeuser as a packer for a cruising party and later worked as a flre warden and compassman. He joined the Tacoma ofrce staff in 1g19. Long is the son of Geo. S. Long, Weyerhaeuser's flrst general manag.er.