ond Thonk YOU, Mr. Deoler .

modeling or completely replacing them, convertetl to modern and efficlent mechanical handling, instituted clean and orderly in-store displays of merchandise, and made sales leaders out of merchandise sleeping in the back room, he declared.

Backing up its new merchandising program with heavy plannedproduct advertising, the company has surprised itself with some of the results it has obtained, according to Harris'

For example, it achieved a ten-fold increase in its sales of lawn mowers in i single year, and one of its 53 stores sold more roll roofing paper in a four-day special than it had sold in three previous years combined.

Harris sa,ld the California-Idaho-Washington territory served by Diamond's 53-retail outlets constitutes the "best potential growth a,nd sales area in the Untted States."

The Calaveras sales meeting'was presided over by MeI J. London, vice-president in charge of marketing. Calaveras is a division of The Flintkote Company. The meeting was held in San I'rancisco at the Commercial Club.

Al Boldt

Georgio.Pqcific Corporotion Joins Lumber Deqlers Resecrrch Council

One of the major forest products firms in the country, Georgia- Pacific Corporation, has announced its endorsement of the Lumber Dealers Research Council by becoming a supporting member of that group. The Council, formed in 1948 with the purpose of ad_ vancing'the building materials dealer through applied research, is primarily known for its development and promotion of the Lu_ Re-Co component building system,

In joining the Council, Georgia-pacific reflected ,.confidence in the progressive and dynamic approach to problems which the Council has displayed in the past few years." ft was further stated that, "Georgia-Pacific, as a research-minded organization, feels certain that participation in the Council's activities will be of benefit to all parties involved."

A stutly compiled b5r The Travelers Insurance Companles shows that speed was responsible for 12,980 traffic deaths ln lg60-more than 43/o of the total.

C)ffices, Yord, Covered Storogeldeol Arrcngements for Wholesole Lumber Operotion

- Adiacent to Sontcr Ana FreewoyCOT|IPIETE tlLllNG

2 Spur Trockr Avoiloble

ldeqs for Selling Outdoor Living Feqtured Al NRLDA Exposition

The Outdoor Living Center, one of three special "idea corners" at the ?th annual NRLDA Building Materials Exposition, November 13-16, will be an all-redwood pavilion of Japanese teahouse influence, designed by world-famed New York designer, William Pahlmann, F"ellow of the American Institute of Decorators. The Outdoor Living Center is being co-sponsored by NRLDA and the California Redwood Association.

Enlranced by extended redwood decks and backed by the latest designs in redwood fencing, the central structure is of redwood post-and-beam construction with permanent corner walls, of saw-textured redwood, and sliding shoji doors. The entire unit may be closed in with sliding storm doors to adapt it for use as a guest cottage in foul weather.

Included in the outdoor living setting will be the newest designs in redwood leisure furniture, a rolling electric barbeque unit by Frig"idaire with redwood working surfaces attached, and dwarfed (bonsai) trees in attractive redwood planters.

Information about the grades of CRA certified redwood used in the Outdoor Living Center and recommended flnishes for all elements of the structure may be obtained at the NRLDA Exposition in CRA's Hospitality Center at Booth 1402 in the Civic Auditorium.

Information and sigr-up for CRA's free boat and bus tour of San Francisco Bay and Marin County are also obtained here.

H ERE'S wlsHlNG-

Vinyl Flooring, €ounter ToP To Be Shown ot ExPosition

True Vinyl Flooring and Evergleam Counter Top will be exhibited by The Goodyear Tire & Rubber Company at the National Retail Lumber Dealers Association convention in San F'rancisco, opening November 13. !'ocal point of the exhibit will be a new kitchen display unit designed to show approved methods of applying Everg:leam Counter Top.

In addition, the complete range of Evergleam Counter Top will be shown, including a new line of styles coordinated for use with certain Goodyear Vinyl flooring presentations. F'looring displays will feature the full line of products, ineluding new colors and new styling. The Goodyear exhibit will be located in space 435.

Georgio-Pncific Elects Two to Board

Stewart S. Hawes, president of Blyth & Co., Inc., New York, and Robert E. Flowerree, Jr., president of GeorgiaPacific Paper Company, Portland, Oregon, were elected directors of Georgia-Pacific Corporation at the August meeting of the Board, announces Owen R. Cheatham, chairman of the corporation.

Mr. Flowerree replaces H. S. Daniels, who resigned as a Georgia-Pacific director and was elected chairman of Georgia-Pacific Paper Company. Flowerree makes his home in Poltland, Oregon, where the corporation's general offrces are located.

The Georgia-Pacific board also elected John S. Brandis to the new office of senior vice-president, timberlands and production, announces Robert B. Pamplin, president of the corporation

OTHEN, STANDARD CAL.WOOD DOOR TYPES INCLUDE

Flush Combinqtion

Louvre

Folding

Fir Sosh

SPECIES INCLUDE

Joponese ond Domestic Birch Ash

Beech

Selected Philippine Mohogony

Ribbon Mohogony

Mosonite Hordboqrd

Mosonite Hordboord ( Prime-coqted l

Lord, let me never tag a moral to a tale, nor tell a story without a meaning. Malie me respect my material so much that I dare not slight my work' Help me to deal, very honestly with words ind with people, for they are both alive. Show me that, as in a river so in a writing, clearness is the best quality, and a little that is pure is worth more than much that is mixed.

Teach me to see the local color without being blind to the inner light.

Give me in ideal that will stand the strain of weaving into human stuff on the loom of the real.

Keep me from caring more for books than for folks, for art than for life.

Steady me to do the full stint of work as well as I can; and whln that is done, stop me; pay what wages Thou wilt, and help me to say, flom a quiet heart, a grateful Amen'

-Henry van Dyke

Wqs lt Nice?

A general and a colonel were walking down the street. They met many privates, and each time the colonel would saluie he would mutter, "The same to you."

The general's curiosity got the better of him and he asked: "Why. do you always say that?"

The colonel answered: "I was once a. private anil I know what they are thinking."

'We've been reading a lot in the past month about Macaulay, an English writer of several generations back. To me the most notable thing about that gentleman was what one of his close friends of that time said about him. "I only wish," he remarked, "that I were as sure of ANYTHING as Macaulay is of EVERYTHING." We're not without our Macaulays in these days, either

A Gentle Hint

They had been sitting in the swing in the moonlight alone.-No word broke the stillness for half an hour until"suppose you had r[orl€]," she said, "What would you do?"

He threw out his chest in all the glory of young manhood. "I'd travel !"

He felt her warm, young hand slide into his. When he looked up she was - gon6. IN HIS HAND WAS A NICKEL!

"Intelligence, patriotism, Christianity, and a firm reliance on-Him who has never yet forsaken this favored land, are still competent to adjust, in the best way, all our present difhculties'"

-Abraham Lincoln

LUMBERING ON:

(Prepa.red by George H. Phllltps, Chlof, Supply Divlslon' U.S. Army Engineer Dtstrictr St. Louts)

Mr. Chestnut, who was of nominal size, and Mr. Douglas' who was tall and willowy, were both courting Osa. While lumbering thru the forest, Chestnut said, "I often ponderosa what you go with Ilouglas fir." Osa said, "Although he has a buckeye, is not very poplar, and does not spruce up very much, his character is as strong as an oek and though you travel the length and width of the land, any sapwood tell a girl she couldn't sycamore honest man, and his shortcomings do not a.lder the fact that I love him'" Chestnut left in a hufr' and Osa met Douglas down near the beech and said, "Well' I've decided to marry you, and Chestnut will no longer grrm up the works." They decided to cedsr friends and agreed that Rodwooil be the best man and Basswootl let his eliler sister, Mognolla, be the bridesmaid.

Os& wore a locust wedding g'own and Douglas wore a black walnut colored suit, which was a little too larch for him. They were married and all their friends were very happy when they saw Douglas with a cypress her to his bosom and say, "No longer will I have to plne for you," and she sighed and knew her heantwood never let her love another.

Educotion

The more a man is educated, the more it is necessary, for the welfare of the State, to instruct him how to make proper use of his talents. Education is like a doubleeagia sword. It may be turned to dangerous usages if it is not properly handled'

-wu Ting-Fang

A Gourteous Cop

Her car stalled at the corner and the traffic light changed red, yellow, green; red, yellow, green, etc. The polite policeman stepped up beside her car and said, "What'sa matter' lady; ain't we got any colors you like?"

Converxrtion

Quality is the life of conversation; and he is as much ouf who-assumes to himself any part above another, as he .who considers himself below the rest of so-ciety. Fa-miliar- ity in inferiors is sauciness; in superiors it is condescensibn; neither of which is to have being among companions, the very word implying that they are to b-e equa,l. Wh91' therefoie, we havC ixtrlcted the company from all considerations of their equality of fortune, it will immediately appear that, to make it happy and polite, there must nothing Le started which shall discover that our thoughts run upon any such distinctions. Hence it wiil arise that benevolence must become the rule of society, and he that is most obliging must be most diverting.

_Richard Steele