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Northwest Hordwood Assn. Tollies Achievements qt 6th Annuol
The sixth annual meeting of the Northwest Hardwood Association brought out the remarkable prog'ress this dynamic young trade organization has made during its brief existence in developing the fine hardwoods of the West and bringing them to tJ:e attention of buyers throughout the nation and abroad.
The following is a capsule summary of its accomplishments as reported by the secretary-manag:er, Harry O. Mitchell of Seattle:
Brought together timberland owners, loggers, sawmill and kiln operators, re-manu- facturers, distributors and buyers of hardwoods from Alaska to California into a compact organization with a positive program of action .
Obtained the lower softwood rates on all western hardwoods going by rail into eastern markets through two public hearings before the Trans-Continental Freight Bureau,Chicago...
Obtained in-transit rates on hardwoods moving into the Southwest from the Columbia River
Elstablished grading rules for logs and lumber and won their acceptance by the National Hardwood Lumber Association, Chicago
Paved the way for a resident inspection and grading service in the Paciflc Northwest for shipments under NHLA certification
Conducted grading schools and sawmilling clinics, and panel discussions on such subjects as selective logging, drying, finishing and marketing
Forestalled threatened increased tax assessments on timber lands that would have increased the price of logs
Set up a program for quality control under past-president Emmet J. Nist, to improve the standard of lumber being sawn by member mills to win the confidence of buyers
Carried on a program of nation-wide promotion to acquaint users of hardwoods with the beauty, versatility and usefulness of Pacific Coast hardwoods. Mike Mlchel Elected to Presidency
K. R. "Mike" Michel, president, Michel Lumber Company, Oswego, Oregon, brokers, was elected president for the 196061 year.
L. R. Smith, president, L. R. Smith Hardwood Company, Longview, Wash., and Los Angeles, was again elected to serve as vice-president.
John W. Allen, chief forester, Bloedel Timberlands Development, Inc., Bainbridge Island, Wash., was elected treasurer.
New directors elected were: James Brooks, president, Western Hardwoods, Inc., Port Gamble, Wash., Robert McGregor, president, West Coast Hardwood Ltd., Vancouver, British Columbia, and Jesse K. Schupp, president, Centralia Hardwood Co., Centralia. Wash.
Hold-over directors are: Dick Inglis, president, Enumclaw Lumber Company, Enumclaw, Wash.; James H. Mcl'arland, hardwood supervisor, Weyerhaeuser Company, Longview, Wash.; Milan A. Michie, vicepresident, Stahl Lumber Company, Los Angeles; Victor L. Nelson, president Goodyear Nelson Hardwood Lumber Company, Sedro-Woolley, Wash.; Ray A. Olsen, president, Olsen Hardwoods, Inc., Eugene, Oregon, and R. H. O'Neill, president, Hemp(Continued on Page 112)
It's the PANELING...
Wormlh, Beouty ond Refinement enhonce the ort of living. lts inviting friendliness, its cheerfulness qnd its soolhing comfort bring neighborly living to its highest stondord of citizenship. STANWALL does iust thot for your home. This photo of o Northern Colifornio "peIio" shows neighbors ossembled for luncheon ond bridge . . . lT SPEAKS FOR lTSELF.
(staru:att Paneting comes in att kind^s
Estoblished Distributors of lmported ond Domestic
to eight-foot tengttwin 9", g''
nRtDA Announces Complefe fUlnteriols Hondling Progrom For Sqn Frqncisco Exposition
Final arrangements for the materialshandling demonstrations and clinics at the ?th annual NRLDA Building Materials Exposition, November 13-16, have been completed and the program has shaped up into one of the most comprehensive in the sevenyear history of the show.
The largest concentration of delivery vehicles, both conventional and brand new conceptions, ever assembled for a materials handling show will have a major role in the demonstrations. F'our new delivery vehicles, all desig:ned to allow one-man loading and unloading, will be shown for the first time.
These include a "tilt-trailer" which can be towed by a pick-up truck and is especially suited for unloading small orders. With this equipment small orders can be unloaded in a matter of seconds.
A new straddle trailer which can be towed by a conventional trrck tractor will demonstrate how a completely componentized house can be unloaded in one minute.
'A third new delivery vehicle features a truck bed which can first be tilted backwards and then hydraulically lowered to the ground. Shock to the material being unloaded with this equipment is completely eliminated. Even such fragile products as g:rpsum wallboard can be dumped by this truck without fork lift and other mechanical assistance.
Completing the array of new vehicles will be a truck with a "three-way" body incorporating the features of dumping, stationary platform for partial dumping, and scissor lift for high level unloading.
Fulton Street, which is adjacent toBrooks Hall, one of the two huge exhibit areas used for the show, will be a maze of activity. ft will be closed off to traffic bY the San F rancisco authorities as a special materials-handling: demonstration area.
At one end of the street a large, clearspan warehouse will be fully erected so that the efficiency with which materials can be moved in and out of such a structure may be demonstrated.
A second warehouse will be built in Grove Street, which is also being blocked off for special exhibits. This warehouse will be given to some lucky dealer as a special door prize. All dealers who attend the show will automatically be registered for a drawing to decide who is the winner.
In another section of the street, there will be a demonstration of mechanized truss manufacturing. The trusses constructed in the demonstration area will then be handled mechanically and it will be shown how easy it is to handle large components with the proper equipment.
Although there are no rail facilities available in the demonstration area, a standardsize railroad flatcar will be brought by truck to F-'ulton Street so that actual mechanical unloading from rail equipment can be shown. The flat-car will be loaded with McCracken Packets and a crack unloading crew will show how easily these units, when strapped as 4' x 2' standard lumber units, can be handled.
Tho entlre ma,terials hanilling program is planned to coordlnate actual demonstratlon and classroom sesslons. In adilttton. all dealers who register for the Expositlon will be olfered a, freo field tour to severa,I outstandlng lumber yards ln the San Franclsco are&.
Following is a day-by-day breakdown of the material handling program:
Sunday, November 13-A demonstration of component handling will take place at 1:30 p.m. It will be followed by a consultation clinic at 2:45. The clinic is combined with a special program put on by the Lumber Dealers Research Council.
Monday, November 14-The demonstration on the second day of the Exposition will center around cost-cutting and the efficiency of using the new "standard lumber unit." Both demonstrations and class- room work will show how dealers can make individual yard laborers more productive.
Tuesda,y, November l5-Demonstrations on Tuesday will show how the average dealer can make efficient use of mechanized equipment and, whether mechanized or not, how dealers can benefit from efficient yard layout (yard layout is being emphasized throughout the entire four days of the show).
Wednesday, November 16-At 7:30 a.m. busses will depart from the SheratonPalace hotel for a flve-hour field trip to Redwood City and San Jose. At the flrst two yards visited, dealers will see how a yard operates after having been laid out by professional yard layout engineers. At the first of the two San Jose yards, dealers will see actual component manufacture and handling.
Unique pieces of over-the-road equipment and correct application of various sized machines to specific jobs will be shown in the other San Jose yard.
Dealers will also see during the field trips how McCracken Packets can be unloaded from a single-door boxcar, how standard lumber units can be unloaded from flatcars and how pole-type structures can be efficiently used.
There were 2,910 pedestrlans ldlled and 66,030 injured on U. S. roads last year becauso they crossed botween lntersectlons.
Remodeling Soles Loom Up ln Deqler Soles Scheme
With the new home starts in 1960 less promising than last year, home modernization sales take on increased importance in a dealer's proflt picture. Through an active program promoting package remodeling sales, he can secure a fair share of the $20 billion the public is expected to spend on home improvements next year.
To assist dealers in increasing home improvement sales, The Celotex Corporation has produced a series of promotional aids based on the "Your llome Comes F irst" theme, fncluded in the sales aids kit are:. a large window streamer announcing, "We'll help you build or modernize," and ofrering series of ad mats featuring home improvement sug:gestions and including the "Your Home Comes First" slogan and identifying symbol; an attractive window decal; a slogan-imprinted shirt pocket protector for countermen, and a two-color folder pointing out services offered by the dealer and suggesting home improvements to increase the enjoyment of family living. The folder, imprinted with the dealer's name, stresses that "Better Living Is Our Business."
Further information may be secured from Celotex Corporation, 120 S. La Salle Street, Chicago 3, Illlnols.
Harold R. (Cotton) Northup (left), executlve vlco-president, National Retall Lumber Dealers Associatlon, dlscusses tho scrlpt of the motlon plcture, "Today's Homes: A Special R€port," with Marvln Greenwood, vlce-presldent and dlrector of merchandislng, The Celotex Corpora,tlon. The NRLDA co-opera,ted wlth Celotex ln the development of the televlslon mode, whlch is lntended to help create a larger market for new homes and encourage the modernizatlon of old ones. Northup and Greenwood aro on a set for the plcture a,t the Natlonal Houslng Center, Washington, D.C.
Celotex Corp, executiyes John A. thsh, advertising manager; Henry W. Collins, presiden't; Marvin Greentt ood, vice.president and director of merchandising, and Eugene E. Dierki ng,general line sales .manager (1. to r.), discuss the c0mpany's new promotion pr0grams
Co., Los Angeles
Bill Calhoun, Southern California manager for Donover Co., Inc., announces the appointment of Don "Sully" Sullivan to the post of assistant manager of the Los Angeles district in charge of sales. "Sully" is well known in wholesale lumber circles, having been associated in redwood sales in the southern area for the past 16 years. He resides in Monrovia with his wife Margaret and three children.
The boys ond girls of Horbor Lumber Compony, Inc.
(loccted ot Son Froncisco's world-fomed Fishermon's Wharl)
Solute the NRLDA ond the thousonds of Lumber Deolers ottending the 7th Annuol Building Moteriols EXPOSITION
(drop by and see us on your way to lhe "Wharl")
Harbor lumber Compotry, Ine.
Whol"dalerd ol We* Coafi 9orett Frod.uctt
DouglasFir . WhiteFfu !r- -.c:l_,Fp you 0n _all of _your_requirements, particularly tiose difrcult westernpines . .n1*""a iJ,ff'Tff|['rf ;#fn.fi,tx}lti,l'li' ,tl,l$','i'!1ti'.'l':'lini'J,f;'li,t'j,il?'iX',i Specified Cuf Stock inqiirieitoi piompi, -Compeiitiie Ouogiions.
Hobbs Woll Nqmes Horold Rolff
To Son Jooquin Volley
Harold Rolff, (right), for the past 16 years associated with Elmer Rau's Madera Lumber & Hardware Co., has been named to represent Hobbs Wall Lumber Co. in the San Joaquin Valley territory. Rolfr will make his headquarters at 5439 Washington, in F'resno, and may be reached by dialing Clifford 5-7448.
Rolfi went to the San Joaquin Valley in 1936 and earned his stripes in the lumber business with the old Madera Sugar ' Pine Co. During his long asso- ciation with Madera Lumber & Hardware, Rolff played an important part in civic affairs, having served as president of both the Madera Kiwanis Club and the 20-30 Club. He is now a member of the East Fresno Kiwanis Club and an active member in San Joaquin Valley Hoo-Hoo Club 31.
