ALA YEL CE

WE A W R s L D

K 0 A

NOTED FOR ITS DURABITITY AND EASY TOOLING!

INDIANS USED IT FOR C,A.RVING THEIR PICTURESQUE TOTEM POLES!

READY FOR IMMEDIATE DETIVERY

KILN.DRIED SPECIFIED LENGTHS

ALL GRADES AVAILABLE

7-2326

DEATERS WILT VIEW D.F.P.A. IETSUR,E HOME

A completely finished leisure home, on display outside the exhibition hall and staffed by representatives of the Douglas Fir Plywood Association, will dramatize DFPA's offering of Second Home-marketing opportunities to dealers attending the National Retail Lumber Dealers Association Exposition in San Francisco.

The cabin, No. 8 in DFPA's 22-plarr series, will be erected from panels fabricated to new specifications. This will be the first of its series DF PA will offer in panelized form. New plans for other cabins are being drawn up now.

The summer house wlll be the most obl'lous pa,rt of DFPA's display, but a wealth of material tailored to the lumber dealer's place in the swelllng second-home market wlll be showm both ln the cabin and in the association's booth.

The plywood association, which discovered the potential of this new market with a national advertising campaign, also will present a sales seminar on the second home as part of the convention program November 15. Donald A. Jaenicke, DFPA special projects director, will appear, along with Lowell Duggan, president of Leisure Homes, Inc., of San Francisco, and George Strawbridge, sales manager for Homestead Supplies, Inc., a major leisure homes merchandiser in the Los Angeles area.

Plans Redsed

Jaenicke conducted a six-month long study of this market late last year and organized a spring conference on the second home sponsored by DF PA at Tacoma. This meeting, reported in detail in the June

15 issue of The CALIF'ORNIA LUMBER MERCHANT, brought together active lumber dealers from all over the country. As a result of this conference, DFPA revised some of its merchandising aids and produced a number of new ones.

Some of the material to be displayed in the DF PA booth also was created as a result of this conference and of continuing studies by Jaenicke.

Sales Manual Avalloble

A sales manual outlfuring the mlnlmum stops DFPA has found necessary for successfully merchandlsing: second homes wlll be avallable to convention goers, along wlth a complete two-home promotlon package.

Instead of displaying what he calls "blue- sky stufr about what a wonderful market this is," D. G. McQuilkin, DFPA's merchandising director, has keyed the associations' booth to down-to-earth selling methods.

Information available at the booth will cover three areas: Who a lumber dealer's customers are, how they can best be sold, and what DFPA has available to help sell them.

NEW MA]\IUAL SHOWS IIOW TO STTMI]LATE BUSINESS VIA CLASSIFIED ADS

"Little Davids are doing Goliath-sized job," says H. K, Simon. Those little classified ads at the back of your local paper are inexpensive out of all proportion to the quantity, loyalty and affection of their readers, according to the H. K. Simon Ad Agency.

The new Simon manual, "How to Double Your Business with Inexpensive Classifled Ads," contains reproductions of tiny newspaper classifieds that are producing volume business! This cheapest means of advertising-with most effective RESULTS, make the advertiser known and remembered for quality service integrity dependability.

"In sum," says the Simon agency, "you can adapt these methods, stimulate your business, and develop a friendly, permanent clientele-by judicious use of the lowly newspaper classified."

The manual, priced at $9.95, is offered on a two weeks' free inspection basis. Satisfaction is unconditionally guaranteed to purchasers. Copies may be obtained from H. K. S[non Co., 48 Flfth Ave., Pelham, N. Y.

Wells

Custom Millwo* - GOOD ttllttwORK

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