THE COMPLETE EXPOSTTTCDN PROGRAIUI

.7th Annuol NRLDA Building Moleriqls Exposition

SUNDAY. NOVEMBER I3TH

Dxhibit Hours 12 to 6 p.m.

Thne Location

8:30 a.m.-Speclal Lu-Re-Co Constructlon Cltnic.-.....-.--. Mark Hopkins Hotel

10 : 00 a.m.-Reglstration Opens ---.-..-,.---..--.-.Brooks Hall

11:30 a.m.-Officla,l Opentng of Main Entrance Exposltlon --.-.Brooks Hall

1 :30 p.m.-Component Hantlling F ulton Street Demonstratlon ---.-..-..--.---.-- .Demonstration Area

2 :45 p.m.-Lu-Re-Co ConsultatlonPolk Hall Cllnic (Open discussion) -.Civic Auditorium

3:00 p.m.-Wood Products Promotlon LarkinHallAnnex Cllnic -..--.-...- ..Civic Auditorium

Sqn Frqncisco, Coliforniq IU.RE.CO SCHEDUIE OF EVENTS

Sunday, November l-3th

Congrotulotions on Your 7th Annuol Building Moteriols EXPOSITION from

(Since 1906) 255 Second Slreet . OAI(IAND 7, Calilornio TEmplebo? 2-5584

Location

Morning Panel-8 :30 a.m. ----.----........--..--.-..---Mark Hopkins Hotel

Clarence A. Thompson, Chalrman

Dr. R. G. Se5rmour-Management Functlons: Personnel Training; Policy Formulation; Pricing-for-Profit; Effective Seling.

Prof. iI. T. Lendrum-Technlques of Constructlon: Coordination of Building Programs; Manufacture and Control of Components; Components in Future Construction; Research in Process.

Dn Robort O. Harvey-Construction and Mortgage Flnanclng: Fundamentals of f inancing; Acquisition and Development of Land; Sources of Funds; Controlling Land Uses.

Ra;rmontl H. Ifarrell-Lumber I)ea,ler Reseerch Councll Programs: Sponsored and Cooperative Research Programs; New Sales and Merchandising Tools; New Components.

12 noon-Official Exposition Openlng Ceremonies

1 :30 p.m.--{omponent Material Handling l)emonstration (Fulton Street)

3 :00-5 :00 p.m.-Question-and-Answer Clinlcs ( Polk Hall) Construction, management, financing, land contror, materials handling of components.

tr,loNDAY, NOVEMBER t4rH

Exhibtt Ifours 10:00 a.m. to 5:00 p.m.

7:00 Event Locatlon a.m.-Pre-Clinic Breakfast --...-.--.-.-..-.-"Top-of-t-he-Mark" Mark Hopkins Hotel

8 :15 a.m.-Dea.lor Ma,nagement Clinlcs: rHow to Sell Arehltects, Builders and Contractors -..-...------. -.-Mark Hopkins Hotel

Program Manager-Orrie W. Ilamllton, Executive Vice-President, Southern California Retail Lumber Association.

Dealer Chairman-Wayne F. Mullln, President, Mullin Lumber Co., Los Angeles, Calif.

Panel Members-Stanley G. McDonald, President, Southern Calif. Retail Lumber Assn., and Vice-President, Owens-Parks Lumber Co., Los Angeles, Calif.;

John D. Lusk, Home Builder, Los Angeles, Past President of Los Angeles Building Contractors Assn., National Director of National Home Builders Association; Champ Sa,nford, Architect, Yakima, Washington; Russell S. Beet-Custom Builder, Long Beach, Calif., president of State Builders Elxchange; leading general contractor in Long Beach area.

' *IIow to Use Money, Machines and Manpower .-.--...........-- ..-F airmont Hotel

Program Manager-Theodore I. Ilunsaker, Ex. Secretary, Lumber Trade Association of Greater Chicago.

$28.oo per hundred 'Books

G.P TIR PLYW(ll]Il

G.P TAMIIY.PR()OF PAilTLIIIG

G.P TEXTURTO PIYI{OOD

G.P HARDIVOOIl PTYWOOO

G-P HARDBOARI)

GPX OIIERTAIO PLYI{OOD

IMPORTTD PTYIVOOO

PARTICLE BOARD .

DOORS fra S. F'toilde-Fields & F'ields, Chicago, Ill.-"There's COLD in Your Financial Statement!" rlfow to Dovolop a Home rmprovement Center ----..-..Mark Hopkins Hotel

Dealer Chairmanr---ila,rnes Glee, President, Gee Company, Chicago, Illinois.

Participa'nte-Logan A. Boggs, Burroughs Corlroration, Detroit. Mlchigan-"I{igtorical Accounting Is Obsolete !"

Andrew .f. Watt, U. S. Gypsum Co., Vice-President of Sales Promotion-"F inancial Management Can Be a Team-Work Affa,ir."

Progtam Manager-Bobert J. Lawronco, Manager, Montana Retail Lumbermen's Assoc.

Dealer Chairman-Robert Slevere, F isher Lumber Co., Santa Monica, Calif.

A skit is being written by AMERICAN HOME! Maga.zine which deals with the problems of a Home-Improvement Center. Professional actors will be hired for the dramatization.

10 :00 a.m.-Exhiblt Hall Opens -.-.--.-.-..--....--Brooks Hall and Clvlc Auditorium

10 :00 a.m.-Materlale Handllng

Domonstrotion Cuttlng Costs wlth Fulton Street

Efrcient Ma,chlnes .--.....-....Demonstration Area

11 :00 a.m.-Wood Products Larkin Hall Annex

Promotlon Qllnls .....-.-.-.. -..-.Civic Auditorium

11 :00 a.m.-Profft Somlnars rBqtldlng, Land Development and Finanolng

.Storo operatlon & ha.rdware rFarm ma,rket

2 :00 p.m.-Materlals Handllng Cltntc (upstairs)

*Profftable prlclng .-.--.------.Civic Auditorium (question-and-answer sessions) ilfakhg Labor More Productlve .-.--------.Polk Hall

Civic Auditorium

Larkin Hall Annex

Promotilon Cllnlc .....--.-.-- .....Civic Auditorium

IUESDAY, NOVEI,IBER, | sTH

Exhnilt Houre 1O:00 e.m. to 6:O0 p.m.

Tlme Event Locatfon

? :00 a.m.-PrFOltnlc Brea,kfast -.... -... -.... "Top-of-the-Mark" Mark Hopkins Hotel

8:15 a.m.-I)eeler Maneg:emont Cllnlcs:

*Ifow to R€crult, Italn anll

Compensate Employes .--.-..Mark Hopkins Hotel

Program Manager-Ross G. I(lnc&Id' Managing Director, Western Retail Lumbermen's Association, Seattle, Washington.

Dealer Chairman-Robert II. Lelshman' Crown City Lumber and Mill Co., Pasadena, Calif.

Participants-Arthur A. Ifoo4 Moderator, American LumberRtcharil T. \lyasson, General ManaS:er, Retail Sales Div., H. O. Seiffert Co., Everett, Washington;

Panelists-Ehner S. Whlto, F inch, Pruyn & Co., Glens Falls, New York; rHow to Sell, Flnance &nd Proflt ln trhe Second-Home Morkot Mark Hopkins lfotel

Edward II. Metcalf, Director, King Lumber Co., Bakersfield, Charlee E. Llnk, Retail Sales Div., Boise Cascade Corp., Boise, Idalo.

Program Manager-Ja,ck Pomeroy, Lumber Merchant Association of Northern Calif. (S.F.)

Dealer Chairman-Robert V. Blackstock, W. H. Bla.ckstock Lumber Co., Seattle, Wash.

Participants-Donalil A. Jacnlcko, Special Projects Director, Douglas Fir Plprood Association, Tacoma, Washington;

L€6lle E. Gulnlvere--Allied Building Credits (Credit Manager of San F rancisco office).

+How to Develop Retall Sales Power Through Better Merchandislng ---.-.. ---. - Fairmont Hotel

Program Manager-Hugh O. Tompklns, Managing Director, New Jersey Lumbermen's Assn.

Dealer Chairman-Frank F. Blalstlell, F. F. Blaisdell, Inc., Red Bank, N. J.

Participants-Patrlck (Pat) II. Gannon, Building Produets Mar- keting Manager, LOOK Magazine, N.Y.;

There's no job too big . . no job too varied and complex . no job too "rush" when you bid on the basis of your inventory plus the millions of board feet of lumber we keep on hand at all times.

We stock everything from dimension lumber, to panelings, to plywood.You can depend on us whenever you get a call for a slow-moving item you don't carrywhenever you get a call for quick delivery on a big order of standard items. (Using our big stock as your reserve supply, you can also keep your capital investment down, enjoy faster inventory turnover.)

So look around-start bidding on some of the jobs that have been going to the other fellow. We'll back you up on quality, good service, and prompt delivery. Just call our city desk.

Robert Burnett-BETTER HOMES AND GARDENS; Rlchard (Dtck) P. Ifarmel, Manager, Markets and Merchan' dising Dept., LOOK Magazine, N. Y.;

Peter Young, Assistant Director, LIVING for Young Homemakers' Desigl Center, Chicago, I1l. ;

Arthur C. Johns, Coordinator, Kitchen-Planning Services, LwING for Young Ilomemakers, Chicago, Ill.

10 :00 a.m.-Exhlbtt Hall Opens -...------.---.-- Civic Auditorium and Brooks Hall

10 :00 a.m.-Materials Hantlllng

Demonstratlon Mechanlzatlon for

E ulton Street

Yards of All Sizos -..-..-----.Demonstration Area

11:00 a.m.-Wood Products Larkin Hall Annex

Promotion Cltnlc -------.--- .----Civic Auditorium

11:00 a.m.-Proftt Seminars

Building, Land Development

F inancing

*Store operation & hardware rF'arm market

1 :30 p.m.-Dealer Ma,nagement Cllnlcs: (upstairs) rProfitable pricing -----.---...Civic Auditorium (question-and-answer sessions)

*La,bor Rotatlons-- We All Have Them.-.-Polk Hall

Rop. Robert P. Grifrn' co-author of Lanilrum-Grifffn Blll, ma,ln speaker

Program Manager-I(. I).'Ted" Green-Executive Director' Detroit Lumbermen's Assn.

Dealer Chairman-Wilia,m McCready, W. J. McCready Lumber Co., Forest Grove, Oregon.

Participants-Roy G. Leitch, Jr., President, Grace Harbor Lumber Company, Detroit, Michigan "A F actor of Company Success";

Normam llalltday, Boise Cascade Corporation (Director of Labor Relations) "Important Things to Know in Dealing with and Negotiating Contracts with Unions";

The Honorable Bobert P. Grlffin, Congressman from Michigan (Rep.), co-author of Landrum-Griffin Bil-"Understanding Our Labor Laws and Regulations."

3:00 p.m.-Wood Products Promotion

Clintc ..----....- --Larkin Hall Annex

3:15 p.m.-Materials Handling Cllnlc

Ya,rd Layout and Storage .PoIk Hall

6:00 p.m.-Social llour -...---.-.Sheraton Palace Hotel

? : 00 p.m.-Annual Dinner-Da,nce --.-.---..-----. Garden Court Sheraton Palace Hotel

WEDNESDAY, NOVEITTBER l6TH

Exhibtt Hours 10:00 a.m. to 4:00 P.m.

Tlrne Event Location

7 :00 a.m.-Pre-Cllnic Breakfast,..-.---,---,----- "Top-of-the-Mark" Mark Hopkins Hotel

8:15 a.m.-Dealer Management Cllnics:

Ifow to Recapture Lost lllarkets ------------Mark Hopkins Hotel

Prog:ram Manager--4i. R. Michaels, Secretary-Manag:er' Arizona

Retail Lumber and Builders Supply Assoc., Inc.

Dealer Chairman-Tom Sneildon, General Manager, Bestway Building Center, Boise, Idaho

Panelist-Dean A. Drake, Asst. Manager, O'Malley CompaniesTempe Yard, TemPe, Ariz.

How to Profft from Fun ln the Sun-selltng Outdoor Ltvfutg - - --.. -. - - -Mark Hopkins Hotel

Program Manager-L. Vlncent Ogletree, Ex' Secretary' E lorida Lumber & Millwork Assn.

Dealer Chairman-Melbourne Romney, Jr.' Vice-President' Romney Lumber Company, Salt Lake City, Utah.

Participants-\ililllam C. Bell, Manager, J. Knox Corbett Lumber Co., Tucson, Ariz.; Douglas Baylis, Landscape Architect, San F'rancisco, Calif.; Robert D. Patterson, Central Valley Builders Supply, St' Helena. California.

8:30 a.m.-Ftelil TrlP to Penlnsula Area Lumberya,rds

10:00 a.m.-Exhiblt Ha,ll Opens -------..---.--.----Brooks Hall and Civic Auditorium

11:00 a.m.-Wood Products Promotlon LarkinHall Annex Cllnic _--.."__.-- ..-Civic Auditorium

11 :00 a.m.-Profit Semlnars

Modef

For CRA certified dry siding, finish, patterns. for unusual specifications. your Hobbs WalI representative is a redwood specialist.. skilled at working out mixed shipments,by carload or truck & trailer. including everything you need in redwood backed by 95 years of dependable dealing!

November in San F rancisco, when tlte NRLDA Building Materials Exposition will be held, can ofrer a wide variation of weather.

Ttre San Francisco Convention and Visitors Bureau states that November weather is generally balmy-flowers are still in full bloom and the hills are green. The average maximum temperature hovers around 63", but it is quite possible to have a few warmer days. Showers at this time of the year may occur intermittently. The minimum temperature for November is 50'.

Men in San F rancisco dress conservatively. Flashy sports clothes are not as popular in this cosmopolitan city as in other California areas. Light-to-medium weight suits are preferred. The carrying of a lightweight topcoat or cloth raincoat is advised.

Conservatism in dress predominates ladies' fashions also. San Francisco women are always smartly groomed and consider themselves underdressed if they appear in public without wearing hats and gloves.

Show Time Weother in Ssn Froncisco Colls for Speciol Wqrdrobe Plonning

THE CITY (San Francisco, of course) looms in the background as one ol the now-retired old S. F.-0akland ferries approaches tie Oakland Bay Bridge. There's always "Room at the Top"- the "Top ot the Mark," world-famed pleasure skyroom atop the excellent Mark Hopkins hotel, whose windows ate to the four dltections-each of whlch presents an unequalled, an enchantlng, and an unforgettable vlew of San Francisco, City by the Golden Gate

Small hats or head veils are preferred to larger ones to avoid being carried away by brisk breezes from the Bay. Comfortable walking shoes for hilly stretches are necessary to make sight-seeing more pleasurable.

Furs are enJoyed for their comfort as well as for their attractive appearance. Lightweight wool suits and dresses are favored for street wear, but a dark silk basic dress or two piece outfit may be worn for that unexpected warmer day. A lightweight wrap is a must. Dress at the annual Dinner-Dance to be held at the ParkSheraton hotel, Tuesday, November 15, has been specified as "optional."

Leonard Joseph, executive director of Fashion Industries, a trade association of apparel manufacturers in San F'rancisco, states that "San Francisco women are considered dressy without being ostentatious.t'

San tr*rancisco has often been acclaimed for its beauty and charm as the "Paris of the West," rivaling tJle French capital in the field of fashion also. Shopping throughout this fashion-conscious city may be enJoyable to some of the ladies while their husbands attend management meeting:s and demonstra,tions.

Dealers and their wives planning to include Hawaii in their itinerary will find more inforrnal attire being worn throughout the Islands. A suitable wardrobe should consist of cotton dresses for the women and a supply of sports shirts and slacks for the men. A lightweight coat or sweater will be handy for evening and early morning activities. Rainwear may be useful at times also. Formal dress for evening functions is optional, but it is recommended at some of the more luxurious hotels.

Shopping for gaily colored native clothes delights most visitors. Meri enjoy purchas- ing the island-made aloha shirts, while women often select the loosely-fitting muumuus, which are worn anywhere in the Islands.