G ...

Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack...

stay per m an entU b e autifu I For heauy loads.

Iong spans. functional beauty specify Lam-Loc Timbers. but, to assrure that he will not forget the messag'e, there will be a take-home package of subject material for the dealer.

Multiply this opportunity by nine and add the full range of other benefits-exhibits, exchanges with dealers from all over the U. S., demonstrations and fun-yes, we wlll soe YOU ln San Franclsco!

by JACK F. POMEROY, Execulive Vice-President, Lumber Merchqnts

Assn. of Northern Cqlifornio

"Ifow many Californla dealers coulil we expect lf we held our Exposltlon in San Franclsco ?,,

This was the prime question asked three years ago when plans were being made for future National Retail Lumber Dealers Association Expositions that have been so successful in the midWest and East.

Naturally, any answer was a guess but we gave what we thought was an accurate number of dealers who would be interested enough in their businesses and their future to spend a few profitable days seeing the newest products and learning the latest techniques of money-making operation.

At the end of October, we are close to the mark but not close enough.

Thero are still many, many established retail lumber and bulldlng materlal dlstrlbutors yet to be heard from and we are wonderlng WI{Y?

This is going to be the biggest, most extenslve building products shorv ever staged, and the first one west of Chicago.

Besides the several hundred exhibitors who are spending hundreds of thousands of dollars to be in this show, there will be actlon demonstratlons, mana,gement cllnlcs, ffeld trlps, new types of constrrrctlon actuelly built for your inspection, yard planning consultatlon and many other features that have been arranged and designed only for the retail lumber dealer.

HOW TO USE THIS ISSUE:

The Complete Exposition Program will be found on Pages 8-10-12.

The Complete Listing of Exhibitors and the Men in the Display Booths is found on Pages 60, 61, 62, 63, 68 and 70. -

The Complete Floor Plan of the Convention Halls, and listing of the booth Numbers is given on Pages 66-67.

Other Exposition features will be seen throughout this issue.

And rememberas Jack Pom. eroy points out in his article above (publicly announced for the first time to our knowledge), it is N()T necessary to be a member of a federated I{RLDA association to attend this important Dealer show.

A word about the photos of "0utstanding Western Retail Yards" scattered throughout this tSSu0:

These are only a few of the retail yards reported by The Merchant in the past few years, generally selected here for some unusual feature: We have not republished the photos most recently printed and still fresh in readers' memories. However. more photos in this feature will be published in the forthcoming Christmas lssue. December L

Ihot's YOU!

We bellovo that lt ls htgh tlme thts lntluetry stoppeil Blttlng on Its hands a.nrl began to take advantage of, and uso some of, the tools lt ts betng offered through lts tr"aile assoclatlons, the trade press, the shelter magozlnes and all the other souroea of lnfomatlon and knowledge that are avallable at very little cost.

If you have not reg'istered for the NRLDA Building Products Elxposition in San F'rancisco on November 13 through the 16, or if you have not made plans to attend, or if you are unaware of it -it might behoove you to take a good, long look at your business and your capacity as its manager.

Those who are contlnua,lly seoklng, Iearnlng, observing, and thereby lmproving lheir business€s, a,re the successful merchants of lrrmber anil bullillng materlals.

We have seen many "price operators" or "don't-give-a-damn operators" go by the board and, even though they are pathetic, it is no one's fault but.their own.

They have closed tholr mlnds and refused to keep learnlng what's new ln the buslness that givos them a llvelihood.

One point should be made clear.

This Seventh Annual Building Materials Exposition is not exclusively for Association members.

ff you do not belong to the lumber assoclation that represents your buslneea, you a,ro NOT barred from the show. You are most welcome.

This is an industry efiort for the benefit of everyone in the industry, and it is possible that those who do not yet belong to their own trade associations just might learn how associations operate for individual and gloup beneflt.

ft's worth a look!

As the host association in San F rancisco, the Officers and Directors of the Lumber Merchants Association of Northern California bid you welcome, and we know that you will have a productive, profitable and enjoyable meeting.

Elected 1960-61 officers of the Lumber Merchants Association of Northern California at its recent 20th annual convention were the following:

President: (re-elected) Frank E. Heard, general manager, Motroni-Heard Lumber Co., Woodland; Vice-President: (re-elected) Elmer N. Rau, president, Madera (Calif.) Lumber & Hardware Co.; Treasurer: (re-elected) L E. Horton, president, South City Lumber & Supply.

Newly elected to the Board of Directors were: Gerald II. Derr, J. M. Derr Lumber Co., Elk Grove; Larry King, King-Marshall Lumber Co., Bakersfield; Homer Hayward, Homer T. Hayward Lumber Co., Salinas; Lee Doud, Doud Lumber Co., San Jose; Warren Moorehead, Moorehead Lumber Co,, Escalon; I'rank Murphy, M. J.

Murphy, fnc., Carmel Valley; Robert E. Patterson, Central Valley Builders Supply, St. Helena; Wendell H. Scott, Progress Lumber Co., Redwood City; Lew Silvera, Silvera Lumber Co., Antioch, and J. H. I{irk, Kirk Lumber & Building Material Co., Santa Matia, director-at-large.

The "holdover" directors are I'rank Baxley, Porterville; Robert Cross, Selma; C. D. Dart, Fresno; Beverly Gibson, Sacramento; A. W. Hanson, Berkeley; Mel Hirsch, Sacramento; Wayne Inman, San Luis Obispo; Frank Kotey, Lodi; Howard McCulloch, Merced; John L. Mensinger, Modesto; Sam Nigh, Santa Cruz; Duke Rohland, Citrus Heights, S. H. Ross, Hanford; E. E. Schlotthauer, F resno, and A. H. Stockton, Daly City.