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THE CALIFORI\IA LT]MBER MERCHAI\T
Jack Dionne, Publisher
The Association Sense
The Trade Assoclation ls the sole means by which the lnilustry lt serves c&n become active as a unit in tlme of need; lt ls the sole meams by which uniform ways of doing buslness, such as methods, rates, rules, grades, etc., vltal to every lndustry, can be arrlved at; it ls the best mea,ns through whlch the coordlnated thought of the lndustry can be expressed; lt ls the sole means by which the government, ln time of stress, can call upon an lnilustry. It is a vital part and parcel of the lndustry.
Wthout Lumber Assoclations, for instance, there would bo no lumber lndustry, in the real sense of the word. The man who falls to belong to his rightful assoclatlon ls neglecting a ttefinlte and genuine dut5r toward hls lnd.ustry, bec&use lt is only through the work of tho a^ssoclation that the thtngs vital to the well-being of the industry as a whole can be handled; and every m&n should do his sharo ln the common ca,use.
The old-fashioned Baw sald: "God helps those who help themselves." But lndustry ha,s discovered a newer, better, broader buslness philosophy: "God helps those who help each other." The understaniling that the well-belng of the whole ls paramount to that of the intliviilual. a,nd that the intel-
by Jack Dionne
Iigent communlt5r interest really brlngs blgger and botter returns than speclfic selfinterest, ls what the Association ldea consists of.
Associatlon conventlons have become of great and real lmportancc Men get together for the purpose of not only exchang- lng good fellowship, but IDEAS, understandlng that those things that have helped others, ca,n help you. So they get together at their conventlons and ca,rry home thoughts a,nd ideas and plans and suggostlons that they can use for thernselves. The cooperativo spirit is the redeeming splrtt of this age.
Table of Contents Will Be Found, on Pa,ge 127 -
Your lrade Magazine and Y0U-by Jack Dionne
Your trade magazing thoughtfully selected and properly used' ls a powerful and impressivo element tn the life of the modern businoes man.
It provides him with many things that enter lnto hls well-being.
It furnishes him wtth practlcally applletl llterature.
It supplles him the shuttle that weaves the topestry of hls buslness hlstory lnto the loom of tlme.
Into that fabric ls woven the llfe story of that buslness in that particular terrltory; lts joys, ite sorrows, lts triumphs, lts falluros, Its tni[vftlual lmpressions, a1A t_ts highlights of every character.
Your story ls here. So ls the Etory of your fellow buslness men, the story of your illstrtct, your state, your terrltory, and the people ln your trade, udtten ln your sort of languego.
You cannot ovon lf you would, e6ca,pe this gllmpse of hlstory in he making of your business, for the threads of which lt ls woven are gathored all around you.
You are part anil pancel of its fabrlc. Your lnterest ls with IT, anil ITS lnterest is wtth YOU. You may be but a single threail in that fabrlc, a slngle two-by-four ln the huge structure, but you are o part of it, and lt is made up ln part of you, and you cannot escapelt.
Ono of tho most powe.rful levers of modern buslness that has been dlrectly lnstrumental in pulltng together the formerly tangfod or scattered strands of business llfe and business actlvlty, are the busineas ma,gazines.
They provlde constant thought, ideas, narratlve, and histortcal exchamge arnong men in.tho same line of busln€ss.
They sre the everyday buslness assoclatlons and conventlons tha,t contlnually brlrg together men who are thlnklng along the sa,me lines, and whose thtnktng multlpliee by coordinatlon.
Llke the poor, the business magazines are always w{th us.
They mark the ups and downs, and lns and outs, the htgh ttles and low ebbs of the lndustries they serve. ***
In weavlng together constantly a,nd tirelessly the fabric anrl trade of busineBs hlstory, they show the world always the beet side, the most lnterestlng perspectlves of buslness.
Anil to the lndustrles themselvec they provirle news, lnfomotlon, encoura,goment, optimism, lnsplratlon, cooperative sugEo6tions and dlrectlons, anil the urge to do better thtngs.
Looking backward they form the hlstory of the lnduetty, the nanratlve of lts stream of llfe, preeented ln interestilng a,nd punchful fashion. ,r * *
Remember lt ls YOUR magazine: asstst lt oooperate wlth fq respect lt, bolster its a,mbitlous strlvlngs; for lt forms a, most useful and necessary barometer of the life of your lndustry.
