The California Lumber Merchant - November 1956

Ou, B;rth.right onl. Obl;gation

To be subservient to none

To vote the condidote of our choice

To resolve oll issues ot the polls

To cherish ond preserve these privileges

Foncy Domestic Hordwoods

WyBro ond WyBrond lrnported Hordwoods

Ship Tinrbers ond Plonk

WyBro Hordwood Plywood of oll types

Indusfriol Hordwood

Celotex Producfs Distributors

sPtctAlrtEs

Cleon Cortoned Dowels ond Dowel Pok

WyBn"o T & G Solid Woll P<rnel

"WySurf" - surfqced crqffsmon Hqrdwoods ond Deoler Disploy Units

"WoodlqF€" - Inventories ond Deoler Disploy Units

WyBro Horelwood Mouldings of oll types

Apitong Truck Decking ond Trr.ack Stokes

First Act, Finale in Winton's Amador Tree Farm

Ff HERE is no more electrifying moment in the r recurrins drama of the forests than this instant well known to every lumberman. As the famrliar warning uy of "Tiruber-r-r-rl" echoes through the silent forest, the huge tree crashes down the slope.

The script is rarely changed. The scene has been played thousands and thousands of times, yet it never fails to quicken the pulse of every veteran lumberman rvithin earshot. The men who fell giants of the forest in the lil7inton Amador Tree Farms have a quiet dedication to their work.

Quality rVinton lumber begins with this fallen tree. After it is limbed and bucked into 32 foot lengths, the huge logs are skidded down the slope to the log landing, where they are loaded on trucks headed for the mill to be converted into dependab I y - grad e d Winton Lumber.

The \Tinton Lumber you market is backed by the men, machines and methodr that have made \Tinton's product great over a long span of years. It pays to stock and sell top quality S7inton lumber. Give your lVintonntan ^ call today!

PINE SUGAR PINE WHITE FIR DOUGTAS FIR ENGELMANN SPRUCE CEDAR REDWOOD HEMLOCK

How Lumber Looks

Lumber production in the week ended October 13 was 5.5/o above the previous week and shipments of 482 mills was 10.6/o above the prior week, while new orders climbed 3.7% higher. Shipments were 3.7/o atd, orders 4.9/o below production in the week, reported the National Lumber Manufacturers Assn.

Shipments of 116,110,033 feet by 166 mills in the week ended October 13 were 0.8% over production of 115,232,400 feet, reported the West Coast Lumbermen's Assn, while orders of 714,981,259 feet were 0.2% under production. In the previous week, orders ha<l climbed 7.7/o over production.

Western Pine Association reported orders of 82,676,000 feet and shipments of 81,822,000 feet were 10.2% and 11.1/o, res,pectively, below production of 92,029,000 feet in the week ended October 13, according to reports of 119 mills.

Orders of 17,850,000 feet and shipments of 18,477,000 feet both trailed production of 19,477,0W feet in the week ended October 13, the Southern Pine Association reported for 89 mills. All were above the 3-year average, however.

Fir plywood orders of 128,268,000 feet skyrocketed 16.8/o above production of 109,752,000 feet again in the week ended October 13, reported the Douglas Fir Plywood Association. Orders were 34.3/o above the like 1955 week and production was7.5/o higher as unfilled orders mounted to 330,936,@0 feet.

Total retail lumber stocks on August 31 ,were estimated 4,891,000,000 feet by the National Retail Lumber Dealers Assn, 2.7/o less than July 31 and 5.9/o below the 1955 figure. The Pacific region showed a 12.8/o decrease in stocks. Retail lumber sales during August were 4.7/o above July but 8.2/o below August 1955, with the largest increase in sales occurring ir-r the Pacific region at 10.7/o over July.

WELCOME

In this issue, we welcome these nerv advertisers into the farnily of California Lumber "Merchant-isers":

OPERAIION HOME II/TPROVEMENT goes into sccond yeor, with "Betler Your Living" qs 1957 lhamc. 5cene obove from OHI color film strip preienlolion emphosizes confusion that homeowners foce. Moior obiedive of rhe OHI ccmpoign ir to gel deolers, lenders ond conlroctors to leom up lo moke it eosier for people to buy moiericts qnd services. Th. itory slqrls on Poge 3O

25 Yeors Ago New Products Wont Ads Obituories . ... .80

Deqlers to Preview 1957 Merchcndising ot Exposition

SCRLA Pions Biggest Polm Springs Conlerence

The A-LMA-NAC ol Northern Deolers

Bigger Profits in Modern Moteriols Hcrndling

"We Underestimoted Ourselves"-An Editoriol

Hoo-Hoo Activities .. 22-24, 33, 48, Scles Advontqges in New Disploy Ponels

Yord's Woodworkinq Clqss Sells Power Tools

Arr.. "Some Old-timey Sawmill Philosophy"

SCRLA Sets Up Arecr Deqler Groups

Colendcrr of Coming Events

The ADVEBTISERS INDEX will be lound on Pcge 80

I.

Herb llleier Andy Jones

NRLDA Exposition in Chicogo, December lO-13, Will Fly Deolers on Mogic Ccrpet ro 1957 Merchondising

Wrapping up the details for the giant 3rd annual National Retail Lumber Dealers Exposition, key NRLDA leaders and Exposition Committee chairmen unanimously proclaimed at a September meeting in Chicago that this year's national dealer show will surpass all previous Expositions in business education, manag'ement help, product exhibits and colorful entertainment.

Phil Creden, Edw. Hines Lumber Co., Chicago, and General Exposition chairman, said, "The fact that our business and demonstrations programs are pinpointed three months ahead of opening day absolutely guarantees an Exposition of such size and import that no dealer can afford to miss." Ehthusiasm for the Exposition has already reached retailers everywhere. Almost a thousand hotel reservations had been received as of September 1, according to W. B. Kennedy, Jr., Attendance chairman.

A kickoff breakfast at 8 a.m., Dec. 10, at the Conrad Hilton hotel, will launch the big show, followed by opening ceremonies at the International Amphitheatre at 10 a.m. From that time on, the huge Amphitheatre will be bustling with action exhibits and clinics till Thursday afternoon, Dec. 13. In addition, morning breakfast clinics will be staged at the Hilton.

The original quota of. 192 exhibit spaces have been

3rd Annual NATIONAL RETAIL LUMBER DEA,LERS EXPOSITION

CHICAGO_DECEMBER 10-13

TIMETABLE

8:00 A.M. to 10:@ A.M.

Management Workshops-Dealers Only

Conrad Hilton Hotel, Dec. 11-12-13

Special buses from Conrad Hilton to Amphitheatre

10:00 A.M. to 5:00 P.M.

Action Clinics and Product Exhibits

International Amphitheatre, Dec. l0-1 1-12-13 ' Evening Hours

Reserved for Exposition Social Events and "Fun in Chicago"

Special Events, including Model Homes for Dealer Inspection

sold, and new spaces opened for additional exhibitors, according to Martin C. Dwyer, Exposition director. fn a movi that will focus the attention of the entire building industry and the public on retail lumber dealers, the NRLDA Model llomes committee announced that three "Woman's Congress" houses are now being erected in a Chicago suburb, and attending lumber dealers will get first opportunity to see these homes, starting on Sunday, December 9.

Paul DeVille, DeVille Lumber Co., Canton, Ohio, and chairman of the Model Homes committee, said that national publicity tie-in for the lumber dealer will be coordinated with these Exposition homes. Transportation will be provided to the home sites from the Amphitheatre.

Clinics and Demonstrations

The finalized program for the Exposition includes breakfast management clinics Dec. 11-13, at the Conrad Hilton hotel; four daily action clinics and demonstrations at the International Amphitheatre, and luncheon management clinics at the Amphitheatre. In announcing this program, Watson Malone III, General Clinic chairman, said that special events will include a ladies luncheon Dec. 10, Industry Reception party sponsored by the Cook County (Ill.) Lumbermen's Association, a theatre program for ladies Dec. 12; and the NRLDA Dinner and Dance that evening.

Breakfast Clinics

The first of three breakfast management sessions is set for Dec. 11, at 8 a.m. in the Conrad Hilton hotel, where Robert A. Jones, executive secretary of the Middle Atlantic Lumbermen's Association, will show how to tie-in with the NRLDA's "Woman's Congress" Model Home program. Simultaneous with the Tuesday morning clinic, plans are being made to televise the Model Homes on a nation-wide program.

"Management Side of Merchandising," will show dealers

When you oughto go, you gotta go--

national product and equipment show for retail lumber dealers! Four full days, packed

DOIJCO DEIJMRY ROOM

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how to plan retail markup, plan for inventory, and all other aspects of successful store management. This clinic gets underway at 8 a.m., Dec 12, at the Hilton hotel. A panel of dealers will be featured.

On Dec. 13, a breakfast session at th€ Hilton will be headed by J. C. O'Malley, O'Malley Lumber Co., Phoenix, Ariz., on the subject "Profit Management.,'

O'Malley said that dealers will view for the first time a film on business management created for the retail lumber dealer. In addition, lumber dealers who have profited from scientific management methods will serve oF a panel with O'Malley.

Amphitheatre Clinics, Demonstrations

From 10 a.m. until 5 p.-. each day, the huge facilities of the Amphitheatre will house more than 200 product exhibits, plus continuous demonstrations and innumerable scheduled clinics, meetings and management luncheons.

Speaking for the giant Materials Handling program, Chairman V. Jos. Wardein, Ginter-Wardein'Lumber Co., Alton, Ill., explained that trackside unloading demonstrations from flatcars and widedoor boxcars will be made daily, in addition to afternoon materials handling meetings and "Little Theatre" films on handling methods.

From nearby bleachers, dealers will watch modern mechanical equipment unload a boxcar of packaged lumber units; two flatcars of lumber; one car each of plywood, roofing, gypsum products, board products and palletized oak flooring.

In addition, every leading type of handling device and truck will be demonstrated throughout the day in a "Model Warehouse" that will include a full-scale pole-frame shed erected on the Exhibition floor. Strapping and lumber cover demonstrations are also programmed.

Another Amphitheatre highlight that will be opien throughout. each day is a spectacular, full-size 35x90-ft. Profit-Maker Model Store, complete with store front.

More than 60 manufacturers are cooperating in erection of the store, with all displays filled with actual merchandise. New ideas in home planning departments as well as latest self-service fixtures will be featured. Automatic tape recorders will be hooked to all displays, so that dealers can obtain full data on each new idea in the store, on the spot.

Two morning clinics are scheduled for the Amphitheatre to be repeated each day from 10 a.m. until noon. These include "Component Parts" Action clinic and ,.How to Merchandise Power Tools."

Donald Kovar, Joseph Lumber Co., Chicago, told the conference that every new house component, including pre-assembled roof, wall and floor panels will be pre-cut on a specially-built theatre stage at the Amphitheatre, while dealers watch from bleachers. "Component kitchens, with cooking equipment built into the cabinets" will be unveiled here for the first time by major appliance manufacturers.

In the aim to show the dealer how to supply ..parts, instead of pieces," many entirely new ideas in pre-cutting at the lumber yard will be explained, said Kovar. Fred Dill of Dain & Dill Lumber Co., Carmel, N. Y., is chairman of the Component Action Clinic, with Carl Norcross, executive director of House & Home, and Raymon Harrel, direc-

Ar rhc Septembcr NRTDA Expo:ilion plonning mcrting (lefi ro right):

l. A. Schoub, Poul DeVillo, Joreph H. OrcndorF, ond thc H&HFA'T

tor of Lumber Dealers Research Council. All components will remain on display in the afternoon for inspection. Also each morning, at the Amphitheatre, dealers will learn how to succeed in the power tool business, according to William E. Wannemaker, Gee Lumber Co., Chicago, who heads a merchandising committee of power tool manufacturers.

In a two-hour school, the power tool market will be illustrated, followed by experts who will detail every phase of displaying, advertising, rental and sale of more power tools in the lumber yard store. Manufacturers will demonstrate the newest power tools in their individual booths.

Management Luncheons

Two-hour luncheon programs at the Amphitheatre are scheduled for Dec. 10, 11, 12. Monday's luncheon topic is "Successful OHI Experiences," chairmaned by Robert Blackstock, who said that he will explain the procedures used in Seattle that have resulted in a 35/o increase in home improvement permits in that city this year compared to 1955. Other dealers will also tell how to tie-in with the Operation lfome Improvement campaign, including actual sales histories.

A new addition to the management clinics is "ReadyMix Opportunities," Deo12, at the Amphitheatre. T. Merritt Ludwig, of Merritt Lumber Yards,' Reading, Pa., chairman, said that dealers can learn what to consider before going into the ready-mix business; type of plants; type of trucks; personnel pointers; financing of ready-mix business; and state and federal requirements for readymix concrete. Lumber dealers who now have successful ready-mix departments of various sizes will reveal their operating successes. Experts from plant and truck producers will also be on hand.

Harold J. Esser, of Long-Bell Lumber Co., Kansas City, Mo., will head the "Profitable Kitchen Remodeling" management luncheon on Dec. 11. Esser said that a panel of dealers will tell how to merchandise kitchens, how to advertise, how to install, how to operate a kitchen modernizing department.

H. R. Northup, executive vice-president of the NRLDA, complimented the committee members for their exemplary planning, and urged dealers to make reservations early. Registration fee is $15 for all four days; or $5 on a daily basis. Advance registrations can be made to W. B. Kennedy, Jr., Attendance Chairman, National Retail Lumber Dealers Association, 302 Ring Building, 18th and M Streets, N.W., Washington 6, D. C.

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When you grow weary of the boasts of men, Go to a tre€, my friend-one that has stood Long, patient years within a silent wood. Beneath its branches you will find again

A thine long lost. Trees ar€ content to be As God created them. No bough that turns Its golden thoughts to Autumn ever yearns Beyond a hillside's immortality.

Go to a tree in silence; you will find In the soft eloquence of bud and l,eaf Serenity beyond the voice of grief

And faith above the reach of human kind.

Man spends his noisy days in search of gain, While trees find God in sunlight, soil and rain.

M. Scruggs

My Town. It was Mr. Anon who wrote these interesting words: "My town is the place where my home is founded ; where my business is 'situated; where my vote is cast; $'her€ my children are educated; where my neighbors dwell, and where my life is chiefy lived. My town has a right to my civic loyalty. It supports me and I must support it. My town wants my citizenship, not my partisanship; friendship, not offishn€ss; cooperation, not dissension; sympathy, not criticism; intelligent support, not indifference. My town supplies me with law and order, trade, friends, education, r€creation, morals, and the rights of a free-born American. Therefore, f should believe in my town, and work for it."

{< 4< {<

"Education," said Ramsay MacDonald, "is this. The educated man is the man with certain subtle qualities which make h.im calm in adversity, happy when alone, just in his dealings, rational and sane in the fullest meaning of the word, in all the uUitt"* of life."

Henry van Dyke taught that difficulties build human character. He said: "No doubt a world in wh,ich matter never got out of place and became dirt, in which iron had no flaws and wood had no cracks, in which gardens had no weeds and food grew ready-cooked, in which clothes never wore out and washing was as €asy as the advertisements describe it, in wbich the right word was not hard to find and rules had no exception and things never went $/rong, would be a much easier place to live in. But for purpose of training and development, it would be worth nothing at all. It is the resistance that puts us on our mettle; it is the conquest of the reluctant stuff that educates the worker. I wish you difficulties enough to keep you well, and make you strong and skillful."

BY JACK DIONNE

About thirty years ago I wrote in this column: "We will soon be building boards of all widths, thicknesses and lengths desired,'built-up and glued-up. There is a natural limitation as to how big you can cut boards from a tree, but there is practically no limit to the size of built-up lumber, strong, non-warping, beautiful in appearance, and practical for a thousand uses." Talk about understatements ! Glue and wood combined have far surpassed my most enthusiastic predictions. And you ain't seen nuthin' Yet.***

Automobiles are equipped nowadays with everything except intelligence. The driver must furnish that. His failure to do so is largely to blame for the shocking casualty reports about traffic accidents. ***

Newspaper advertising is merely the delivering of the 'advertiser's message to the readers of the paper. If you were to telegraph somebody for fifty dollars and didn't get it, you wouldn't blame Western Union. And the telegraph service is much like the newspaper. It is a vehicle for delivering the message and that is all that can be expected of it. The opportunity and. the service is all the advertiser pays for. The newspaper is not on trial. The entire burden is on the advertiser.

A practical sort of thinker was an attendant at a_ parking lot. One evening some special event was filling the lot with important-looking cars. They were received in line, most of the line being shiny big cars of expensive makes. Along in the line came a small and cheap jalopy. As the attendant took it over, he remarked to a fellow worker on the lot: "Mac, there's one*that's paid for."

I heard a man make a rather original talk on salesmanship. He told about the keeper of an aquarium who divided a big glass section into two sections by putting in a partition of clear glass. On one side of the partition he put a big bass, and on the other side a lot of minnows. For days ttre bass made a rush every time a minnow got close to the glass partition, and each time he got his head bumped by the wall he could not see. Finally he got tired of that game, and quit paying attention to the minnows. Then the keeper took out the glass partition, leaving nothing but water between the bass and the little fish, and they swam around as they pleased. But the bass never tried to touch them.

The speaker said that was a good story for salesmen to remember. The bass had become completely sold on the idea that those minnows were not for him, so he quit trying. Said the speaker:,"Take another try at that glass

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KOPPERS, INC., W'ood Preserving Division, hos the onswer. E R. Snodgross, generol superintendent soys, "Dollor {or Dollor, ton for ton, our Gerlinger equipment gives us rugged service ot the best price. We know, we've been using them live yeors."

Koppers, Inc., Iorgest wood preservers in the world, hove been shown by on-the-job perlormonce thot GERLINGER Iork li{t trucks ore indeed IOB-PROVED. Since I951 thev hove purchosed I 8 lork ]ilt trucks Ior mony Koppers plonts becquse of Gerlinger eose ol operotion, speed ol perlormonce ond economy.

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partition. It may not be there any longer. Give the fellow you have not been able to sell another chance to buy your goods." ft isn't always safe to judge the future by the past.

Remember Eddie c,r.ri, ;*:"" stanza:

"Somebody said that it couldn't be done, But he with a chuckle replied, That maybe it couldn't, but he would be one

Who wouldn't say so till he tried.

So he buckled right in with th€ trace of a grin

On his face; if he worried, he hid it.

He started to sing as he tackled the thing, That couldn't be Ur;t";*id he did it."

There is one pertinent and important line in that little poem that should not be overlooked, where it says that "he started to sing" as he tackled the thing. No doubt the singing had a lot to do with'his success. Now don't haul off and say that maybe that was what troubled the bass in the aquarium-that he failed to sing as he tackled the thing. No levity is invited such as happened when a couple s€nt out invitations to their approaching wedding, the third for each. The groom wrote in ldnghand across the invitation: "Be sure and come. This will be no amateur performance."

***

A lumberman sent a For Sale advertisement to a lumber magazine, offering a lumber yard for sale, with the footnote: "Selling due to illness of owner. Ho is sick of the lumber business."

Union Completes Mill Modernizotion, Add New Producf, Noyo Ver'licql Grqin

Union Lumber Company marks the completion of its modernization plan for its mills at Fort Bragg, California, with announcement of an important addition to its line-Noyo Vertical Grain, certified dry bevel and bungalow siding, paneling and finish.

In making the announc€ment, Sherman Bishop, vice-president in charge of sales, also mentioned the inauguration of a series of Union Lumber Company sales messages to appear regularly in The CALIFORNIA LUMBER MERCHANT tO keep west coast retail dealers informed on Noyo developments.

Nearing its three-quarters of a'century mark, IJnion Lumber Company has long been a leading advocate for maintaining high production standards as well as forest conservation in the redwood industry.

Lumber Union Not Seeking Roise

Seattle. Wash.-Because the lumber market has been "demoralized," the Lumber and Sawmill Workers Union will not seek wage increases this Fall for its 70,000 members in Washington, Oregon and California, a spokesman said October 6. Earl Hartley, president of the union's Puget Sound local, said the decision was made because the "lumber industry has been in bad shape both price and marketwise," this summer and early Fall.

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The two men came walking down the street, and it was evident to even the most casual observer that they were very, very drunk. They were wobbly on their pins and

"Fine Job of Reporting"

Gentlemen:

For a number of years, I have read your magazine with a great deal of pleasure. Its news columns have been interesting and informative. Its editorials have been thought-provoking on a high plane.

Probably normal inertia would have kept me from sending these well-deserved words of appreciation were I not impelled to send also my thanks for the fine story in your issue of September 15 on our precgt operation.

Your Mr. Cook deserves a great deal of credit for a fine job of reporting, competently handled.

O'Neill Lurnber Company San Carlos, California

David D. Wight, President

weaving as they walked. They studied the house numbers as they went along, and fi.nally found the one they were seeking. They walked in the front gate and up to the house. At the foot of the steps one of them stopped and stood there, swaying in drunken fash,ion. The other one \,i'ent up the steps to the door, and there he stopped. Several minutes passed. Finally the one at the bottom of the steps said to the one at the door:

"Did you ring the bell?"

The other replied disdainfully: "Naw!"

"Did you knock at the door?"

This time the reply was scornful: "Naw !"

"Did you holler?"

Now the answer was belligerent and loud: "NAW !"

"Then how are they goin'to know to let us in?"

The one at the door swayed, hiccupped, and shouted: "T'hell with 'em ! Let 'em wait !"

Koppers Company, fnc., has been appointed a national distributor for Fiberglas roof insulation.

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R,ecord Turnour of Deolers

Now Registering for SCRLA Gonference in Polm Springs

Executive Vice-President Orrie W. Hamilton was completing plans late last month for the annual Fall Conference of yard owners and principals of the Southern California Retail Lumber Association at Palm Springs. The event will be held at El Mirador hotel, November 14-16. Hamilton reported that his dealer members are exhibiting more enthusiasm and ready acceptance for the 1956 Conference than any ever held before, and a sensational attendance is expected from the retailers and their wives.

SCRLA President Wayne Mullin will open the Conference with a welcome, his second, since he was also head of the association for the 1955 Conference, and will play a large part in the general activities. Many officers and members are expecting to arrive on Tuesday evening, Nov. 13, as the Conference will start with a board of directors breakfast meeting early the 14th, after which the Conference officially opens with a dealer session at9:fi a.m. that Wednesday. It is expected that business sessions will occupy both Wednesday and Thursday, with Friday, Nov. 16, being given over to golfing and fun in the Springs sun.

The dealer speakers so far lined up by Hamilton for the program, and their topics for discu5sion, include Bob Sutton, Airline Lumber Co., San Diego-"Catering to the Doft-Yourself Trade;" Bill Cooper, W. E. Cooper Lumber Co., Los Angeles-"Making the $2 Sale Pay;" Herschell Larrick, Jr., Lumber & Builders Supply Co., Solana

Beaeh-subject rmdnnou"qged; Paul Snyder, Mullin Lumber Co., Studio .Cfty-"Merchandising;" Carvel Brown, Orban Lumber Co., Pasadena "Carloading." In addition, Ben W. Bartels, Peoples Lumber Co., Ventura, will tell about the SCRLA's Group Workmens Compensation insurance program, and Clifford Gorce, of the llammond Lumber Co. retail yards, will spotlight Safety in retail yard operation.

A special dealer panel on "Cost of Doing Business" will include Homer Burnaby, Sun Lumber Co., San Pedro, as moderator; John D. Sullivan, Western Lumber Co., San Diego; Ralph Baker, Barr Lumber Co., Santa Ana; Ralph Russell, Consolidated Lumber Co., Wilmington, and others.

Still in the planning stage was the Question-and-Answer Forum but already lined up wete Hal Brown, Woodhead Lumber Co., Los Angeles, to handle the questions on Operations, and Phil Stillwell, Hammond-Lumber Co., Los Angeles, to keep the kettle stirred on Credits and Collections.

Norton Hathaway of the Oceanside (Calif.) Lumber Co. will have charge of the annual golf tourney. Especially for the dealers' wives will be the fashion show on the hotel terrace and a card party and tea. Swimming will be available as usual in the beautiful pool.

The annual Fall banquet will be held on Wednesday evening and a dinner dance will occupy the retail lumber couples the second night.

With the keen anticipation for the Fall Conference that Manager Hamilton already feels in the air, there seemed to be no question three weeks before the event that the 1955 attendance figure of more than 200 would be easily beaten this year.

AtL ALONEO'O AND tIKE IT!

We're independenl. Being independent, we're ot the opposite pole from the fellow who is forced to push ony one porliculor brqnd. We're free lo buy qnd sell lhe finest ovqiloble moteriols for eoch individuol iob. We're not giving the cold shoulder to ony of our good friends in the industry, our top suppliers or ony of our good mill souices, but ot lhe some lime, we're independenl enough so thqt we oren't mqde to push some monufoclurer's porliculor products.

The lrend toword mergers loword the control of soles outlets by m,onufocturers . . is growing. We prefer lo sloy independent lo be oble to offer you the best of mony different lines.

So, if you hqvenlt seen us yet . . . breqk the ice ond stop in. You con loke your pick of ony of the top bronds.

FASI SERVICE ON:

The besf in hordwood ond softwood plywoods . , . Simpson boord , Formico Alosonite Brond Products Acousticql Tile.

lvlembcr of Nqfionol Plywood Distributors Associotion

NOW IS THE TITrtE TO STOCK

ROOF KOTE for your customers

tltlttlONS OF rmoll oluminum Cokes combined wirh the fincrt of Gilsonite ond Arbestor form the bosis of Sccuriry Aluminun Roof llloctic, Asruree complele roof prolection-run refeclion ond lowcr insidc temperoturcs.

You ocsure CUSTOMER

Alpholt Aluninun Roof Pdnl it rcody mlxcd. Monufoclutcd from o hiih-srqdr, Alco^ oluminun powdcr in combinqlion wilh o loOJ[ purc polymerizcd atpholt Yahicb fortfted wlth Gilronllc for gr.oily lncrored profeclion qnd durobillty.

3:::. 91,'J'T:'",,tT;llJ fil':i pqrlc ond moy bc ooolied lo o waf or dry rurfoco, anqbling it to ba

;i::.,t " i i"":li,'*:r'1T

"'."":]19 lo<otcd.

Elqrtic Roof Kole rctlorct lho or. pholl conlcnt lo comporillon roof!. It ii q duroblo, ief bloct cooting long in oil confcnt, which 9ivc3 lt unuruol wolcr-proofing quolitict qr well or being pliqbte ond clortic.

Arbertor Roof Kofe <onloinr long fibrc o3bcalor qnd pur. o.pholf. lt l. lhc dotl durqble qnd th. toughot roof coqting monufdcturqd. Not iutt q pqinf bui o thi<k, hcovy-bodlcd mofafiol, Wlll noi crqck or pccl. Dricr fough ond pliablo.

PROTECTION

GUARANIEED when you scll Secu:ity Roof Cootlngr. You ccn rrock oll of thoc ftnc producr ond asurc CUSIOilER SAIISFACTION for yeors. For lcrfing quolity, rpecify the f,ne motcrisls rnonufoctured ond dirtribured by 9eorrity. Produccd lN the W.st FOR Wectsrn uscrs. Poinl for evcry purpore. A color for every need. lnmcdiote delivcry in ony quontity decired.

SECURITY when you stock SECURITY ROOF KOfE

The Af -NAC

The board of directors of the Lumber Merchants Association held its quarterly meeting in San Francisco during the recent International Hoo-Hoo Convention. Plans were discussed to create a group fire-insurance program for the membership as well as a program to insure, as a group, "key" employes for any extended illness or accident. The directors heard an outline discussion from Douglas \\ratson, a partner in McKinsey and Co., a leading management consulting firm, in which he discussed the possibility of working with the association to create a practical program of "management tools" that could be used to solve many of the problems that face retail lumber and building material management today.

Cost accounting, inventory control, personnel, materials handling purchasing and financial management were mentioned as the areas lvhere dealers could benefit from up-to-date information and employing new management techniques.

A committee was appointid to meet next month to further explore the possibilities of such an association management program. The board also voted to add a prize to the American Lumberman contest prize of a free rouncltrip ticket to the. big NRLDA Exposition and Convention in Chicago for the best example of related selling in a retail lumber store. If the winner is an employee of a member of the Lumber Merchants Association he will be given a round-trip ticket to Chicago for his wife.

Directors attending the meeting were George Adams, Walnut Grove; Lloyd Bittenbender, Ukiah ; Tom Branson, Oakland; Francis Christiansen, Modesto; Henry Hulett, Corte Madera; Joe Kirk, Santa Maria; Hamilton Knott, Fresno; Les Ley, Santa Cruz; Arthur Post, Delano; Elmer Rau, Madera; Russ Stevens, Healdsburg; Dave Wight, San Carlos; Vince Wilson, Stockton, and Steve Yeager, Santa Rosa'

Lloyd Carter, formerly manager of the Sterling Lumber Company yard in Chico, has been promoted to the Oakland

headquarters of the company, according to Fred Sayre, President'

NoCal Dealers Active in Remodeling

The Auburn Lumber Company, under the direction of Wendell Robie, has just completed a brilliant, new remodeled store at their Auburn location Just about complete is ihe nerv store and offices of the Hagle-DeCou Lumber Company in Atascadero. Owners Ralph Hagle and Jerry DeCou have set November 2 and 3 as the dates of the grand opening and open house Store Layout Specialist Ed Young of the Garehime Co., has been active in the design and planning of both these stores . . . Frank Heard of the Motrc,ni Lumber Company in Woodland has his plans and is ready to begin an extensive remodeling of the exterior and interior of that firm George Adams of the Noah Adams Lumber Company in Walnut Grove is collecting ideas and completing plans for a new store and yard for his Rio Vista location. *

The Lumber Merchants Association recently mailed many of its members dividend checks for the good experience they have earned in their Group Accident-Health and Life fnsurance Program. This insurance covers offthe-job accident or illness of association members, their employes and dependents, and the dividend equalled one month's premium for each yard participating. Soon to be announced is the dividend for the LMA's Group Workmen's Compensation program and, again, because of group action, good safety and low losses, the dividend rvill be in , excess of. 40/o returned ,? ,1" members.

Plans are now forming throughout the association's territory of Northern California for a series of one-day open discussion forums with Federal Housing Administration heads meeting rvfth the dealers to answer questions. discuss procedures and offer help and advice in any problems dealing with the FHA. One of the goals of these meetings will be to speed up processing time of FHA applications and for FHA and the dealers to find out lvhat each others' problems are and how they can be overcome. ***

Another series of meetings to be announced are set for December 3, 4 and 5 in Fresno, Sacramento and San Francisco. Key speaker of these meetings will be Gates Fer(Continued on Page 41)

ROCKPORT TS THE WORD FOR REDWOOD

That's what so many of our dealer friends have kindly told us. Certified Dry Redwood Bevel Siding and Finish are Rockport's specialties-the kind of lumber that pays off for everyone concerned with its production, sale and use.

Rounds Lurnber, Contpany is exclusiue distributor f or Rochport Reddood and sales agent f or other leadine Redwood, rnills. Round,s also represents producers of top quality Douglas Fir, White Fir, Ponderosa Pine and Sugar Pine. '

NOUTDS lUftTBER COTPA]IY

"Letts Get logetherl"

Aggressive Deolers Srriding ro Bigger Profits

Wirh More Modern Moteriols Hcndling tnethods

By Robert B. BR.OWN, Moteriols Hondling Director, Notionol Reroil lumber Deqlers Assn.

Soon after World War II, lumber and building materials dealers began to see the advantages of mechanical handling. At first only the very large dealers felt they could afford to try out the methods of handling lumber and allied products, which the armed services generally are credited with developing.

As these few up-to-date operations began to work gut successfully, other dealers took note and very stowly started buying fork trucks and other mechanical handling equipment. As the business changed from a seller's to a buyer's market and profits began to decrease, smaller dealers turned to mechanical handling to save money, thereby increasing profits.

Today no one knows how many retail dealers have changed to medern mechanical handling methods. It is estimated in various circles to be from ten to forty percent of the country's approximately 30,@O retail dealers. llowever many there may be, it appears there are that many more either contemplating modernizing their handling methods or adding equipment.

James C. O'Malley, chairman of NRLDA's Committee on Materials Handling, states that "Materials Handling progress is on the march I lt's going to be a profitable parade for those dealers who see fit to get on the band wagon; but it will take careful, long-range planning. Nou' is the time to get started !"

O'Mall,ey further states that "There are going to be more and greater developments in the handling and shipping of building materials in the next three or four years than there have been in the whol,e industry in the last two decades. Newer methods of shipping and handling will account for much of this progress."

In the past, when a dealer changed his operation to mechanical handling he used the more or less conventional methods suggested by the equipment salesman, who generally did not know much more about how to use the equipment than the dealer did. He probably visited a ferv yards and adopted the more obvious methods he saw

being used. In all too many cases, these "conventional" methods didn't work too well in his yard and he realized mechanical handling wasn't saving him as much as it should, or was costing him money.

Aggressive dealers developed new handling methods to fit their own yard. They often questioned competitors about new yard facilities or ideas and grasped for his reasoning and planning, while they would parry questions about some method they used or new piece of equipment they had just purchased. As the result of this lack of mutual cooperation, today-all over the country. there are countless good methods being used that could be of great value to many dealers if brought to their attention.

A few dealers have done a large amount of experimenting, sometimes at great expense, and were happy to pass the results along to others, competitors included. The experiments that John Moeling of Sterling Lumber Company, Chicago, and Clarence Thompson of Thompson Lumber Company, Champaign, Illinois, have recently been making with loading, shipping and unloading of unit loads of lumber in boxcars are goo<l exanrples of this.

Moeling recently invited a few people to witness the unloading of a boxcar of unit loads of lumber which incorporated several new ideas. Word spread and over

ioaorro lro uNroADrNc of boxcors is more eosily occomplished with modern moteriols hondling mefhods or shown in photos at left. Roilroods ond corriers cre constcntly working fur improvcd hondling methods, cs well os the dealer qssociotions ond monufocturerr of building moteriols

DEAIEIS SEE Alodern lloterioh Hondling ot 1955 Exporition. Thir yeo/s big rhow will hove morc (and bener) of somE (ree thc alory on Poge 2 thic ircuc)

Man \,yith a, story to tell ..o

It's a good story. It's the story of sen'ice. He tells it better because he has Long-Bell to back him up.

Thie man, like many other Long-Bell representatives, is trained in the lumber, plywood and related products business. He has worked in the mills and eales offices. He knows the grading and shipping methods and procedures.

Ffe understands the problems of the retailer. Hb knowe builders and their problems, too, and he knows how these problems affect your operation.

Take just a little time to listen to him. Question him. He has the answers, and if he doesn t, he knows where to get them quickly. Your Long-Bell

representative is in business to senre you. That's what he's paid to do-and it's hts main concern.

Depend on him. He offers you all the manufacturing know-how, the facilities and servicts of the Long-Bell.Lumber Company. He tells a storY that meane more orders and inore profit for You.

GreoterVolume and lncreosed Profits with CAIAVERAS CETI|IENIS

eighty persons were present. Equipment manufacturers, railroad representatives, trade publications and competitors were equally welcomed. "WE NEED MORE OF THIF TypE OF COOPERATION. LET'S GET TO_ GETHER."

Pick yourself Gr WINNER!

Hundreds of lumber and building materials dealers are cashing in on the poDuIarity of Calaveras qiality cements. Calaveras gives you a firll line of cements under_one brand name, from a single source of supply:

l. Regular

2. Plostir

3 Top quality Calaveras prod- to"T", WEST uctsgiveyouanotheradvan- tage-rapid delivery to all parts of Northern California (and in the case of Calaveras white, throuehout the eleven Westeno states). Start stocking eahveras today!

The National Retail Lumber Dealers Asosciation has appointed a permanent Materials Handling committee whose objectives are to improve mechanical handling methods for all retail dealers. Several months ago the writer joined the staff of the NRLDA to coordinate materials handling activities and help develop better materials handling. The National Lumber Manufacturers Association has also appointed a Materials Handling committee and has appropriated a large sum of money for a research program designed to develop better lumber shipping methods. The Gypsum Association has been working on improving materials handling methods and shipping of its member's products, and the Industrial Bag and Cover Association has appointed a committee to study ways and means of being of assistance to our industry.

Other of our industry's national associations will undoubtedly take similar steps soon. .On a national Ievel we are getting together; we should do it on a local and individual level. We all have a big job and the net results to you, the retail dealers, will be profitable.

"We need to get together." Our job can be greatly shortened and you will sooner realize profits from our work if you will pass along your ideas and methods, permitting us to publicize those we feel will be of value to others. Send details and pictures of your methods to the editor of this publication, and he will pass them along to us.

Due to the pressure of coordinating the materials handling activities at the forthcoming NRLDA Exposition in Chicago, which will include demonstrations of the latest in equipment and methods, we may be a little slow in acknowledging your ideas but you will hear from ns. .LET'S

GET TOGETHER.''

Durqble Closes for Month

Arcata, Calif.-Manager Edward Anderson said Durable Plywood Co. closed down Sept. 27 because market condi_ tions indicated the product had be-en over-produced and the shutdown was expected to last ibout 30 davs.

slNcE 1876

J t')'lutt

FOR EVERYONE \THO SELLS TO LUMBER DEALERS

OR FURNITURE FACTORIES OR OTHER \TOOD\TORKERS

Safflctttfu 7"r1re UePjrJ?

-so tbat lou c.rn ilepenil on tbe latest publhheil rating. Twice each ueek you rcceioe notifcation of hand.red.s of up-to-tbe'minute itens aboat ,teut concerns, cbanges in cred.it ratingst f.re losses, deatbs, changes in ownnsbip and otber lacts that affect cred.it and. sales, For conoenience tbese TWICE-A-V/EEK Sbeets are combined. into a Monthly Consoliilatetl Supplement, elim' inating tbe necessity of cbecking preuioasly pab' lish etl supplemenrar! rndtter.'

n Spzn*.la/ Sen *te Nor coNFINED ro usE

BY LUIt[BERMEN-which hcs been relied on since 1876, in extending credit cnrd promoting sales lo the lurnber, lunriture or woodworking trcde.

Adua/tlp Salpl SlaerJatu/- This comprehensive credit rcting book lists quantity buyers oI lumber and crllied products thruout the United States.

a Fron no other source cqn you obtain such cr complete list ol Lumber Mcrnulqcturers, Concentrction Ycr&, Wholesalers, Retcilers, CommisEion Men, Furniture crnd other Woodworking Fcctories csrd over one hun&ed otlier clcsses ol industricl concerns buying qucmtity qmounts of Lumber, Veneer, Plywood, etc.

o Sheet cddresses crre shown in the lcrrger cities, mcrlciug possible low postcrge rcte circulcrizction.

For lurther inlormalion qddress Deparlment "G" ol the neorest offce shown below

We Underestimclted Ourselves An Edrtorial

At the end of World War Two, the question was frequently, and intelligently, asked-will this nation be able to supply employment for the millions of men coming back ,from war to domestic life?

We certainly failed to estimate our own strength, intelligence, and resourcefulness, didn't we? Read the employment figures and the economic facts of today, and we find less unemployment than ever before, and more people in gainful employment than at any previous time in our history.

It was the organized thinking capacity of our people, combined with creative ingenuity never before shown, that did the trick.

Henry Ford knew the answer to this grpat problem even before it happened. He said that "the greatness of the United States is founded on the ability of this nation to solve problems that have no answ€r in the back of the book."

When the war ended it looked like a cinch that some difficult times might be in store for us. But our ability to solve those problems Mr. Ford mentioned, that have no answers in the back of the book, carried us over the transitional rough waters with hardly a tremor.

And the more you think of it, the more miraculous it seems.

Eurekq Adds Gclori, Prince

Dean Jones, manag'er of the Eureka Redwood Lumber Co. in Downey, has named Duke Calori sales representative for the Riverside-San Bernardino-Imperial area, where he will also continue the wholesale distribution of doors and buildings materials in which he has been engaged. Jones has appointed Jack Prince manager of inventory control at the Eureka yard. He was recently in charge of warehousing for Martin Bros. Box Co., Compton.

Picket Sqntq Roso Yords

Y3ugo:. ond Ponderoso Pinc Shop ond Selecrs, V$ugol, ond Ponderora Pine Boordr

VDouglct ond Whitc Fir Shop ond Sctcctt y'Dcluglor.ond Whire Fir Dimcnsi6n ond Boordr, y',n "n. Gedcr Bocrds

tsRedwood Siding ond Finich

96ond.ro- Pine ond Fir llouldingr

96ine Sqsh cnd Ponet Door

Negotiations betlveen the Carpenters and Teamsters unions and Santa Rosa lumber yards collapsed in mid-October after talks that started September 27. "Invitational" pickets returned to the yard entrances after withdrawing when Yeager & Kirk and the Sterling lumber companies started union-management talks. The pickets' banners invite employes to join the unions.

Theetge Stqrts Own Firm

Bob Theetge, formerly with Winton Lumber Wholesale Distributors in Dorvney, has started his own firm, Western Forest Products Co., at 4230 Bandini Blvd., in Los Angeles. He will wholesale all Pacific wood products on direct shipment by rail or truck-andtrailer from reliable mills.

Hommond Sole Voted

San Francisco-Sale of the assets of Hammond Lumber Co. to Georgia-Pacific Corp. for about $75,388,000 was unanimously approved by Hammond stockholders at a meeting here October 15. S. L. Ray, Hammond secretary-treasurer, said October 22 was the closing date on which assets and money would change hands.

Pugh Appoints Heberle

Sacramento, Calif.-Del Pugh, owner of Sierra-Nevada Pine Co. here, has appointed Heberle Lumber Sales, South Pasadena, as Southern California representative.

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If flat grain blanks are resawn, every alternate piece faces the heart and tends to "shell ouf' after Iong exposure. Pacific resaws only vertical grain blanks - your assurance of virtually ageless appearance, resistance to weather, and permanently ideal surface for painting. Only PALCO Architectural Quality insures this value.

9p*htr 0rat in Q,l,^,tA Drt

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? t"t cntn PffTERts RUll rf ro GoilTRot "silEll ouT"

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l, O l)'

THE

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Plcorc rcnd nc wilhout obligolibn: t,

l-'l l.print of Architcclurol Fib Bullrtin oufllnlng tpcclflcollon

l-l dqtc, PAICO Rcdwood potlcrnr, tiz.3, gtod.3, irolnt, atc.

ll "From Out of thc Rrdwoodr"-colorful booklot rhovlng

l(X) Budr Slreet Son Froncisco 4

L-| hor PAICO tedvood ond lcdwood P.oducts oi. prod{rc.d. ,l 35 E. Wocker Drive Chicogo I

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Hoo"Hoo ACTxvrrxES

Sqn Frqncisco Hoo-Hoo Elecf

Hugh Pessner Club 9 President

The election of Hugh Pessner (left) to the presidency of San Francisco Hoo-Hoo Club t highlighted the club's noon luncheon at Di Maggio's on Fisherman's Wharf, October 9. President Hugh, affable owner of West Coast Timber Products Agency in San Francisco, took offrce by unanimous vote and received the president's gavel from the outgoing president, Al Bell, who was highly praised for his excellent management of affairs during the biggest year in Club t history.

In a show of apprebiation for his good work, outgoing president Bell was given a beautifully inscribed clock-barometer, compliments of the membership.

President Hugh made the presentation and was assisted by Bovard Shibley and Herb Schaur, Jr.

In addition to tl'e new president, the membership also approved the nominating committee's recommendations as follows:

First vice-president, Leroy McCormick; second vicepresident, Ed Dreessen ; secretary, Barney Bates; treasurer, Bob Nelson, and for sergeants-at-arms, Jack Dollar and Mike Coonan. Charley Fender, Ben Ward, Art Wall, John Prime, Harry Hood, Fred Buckley, Gay Bradt, Max Cook and Bob Kilgore will serve as directors.

The next meeting of the San Francisco Hoo-Hoo will be Tuesday evening, November 13, time and place to be announced.

Lorry Derr-Elected Presidenf of Socromento Hoo-Hoo Club I O9

Larry Derr, now of Western Pine Supply Co., was unanimously elected president of Sacramento Hoo-Hoo Club 109 at an evening meeting in the Parkview Res-

Ust of DONORS to fhe Finonciql Success of rhe 65rh Annusl Hoo-Hoo Convention

The following list of Donors, whose financial assistance contributed so greatly to the success of the recent }foo-Hoo International convention in San Francisco, is now complete and we are pleased to report it here as an appendage to the convention coverage in the last issue:

fhc A & B lumber Solcc, Inc.

Aborigine lumber Compony

Americon Box Shook Expofl A33n.

Americon Distribstion Co.

Amcricon President lines

Anchor Boy lumbcr Co.

Arcota Redwood Compony

Arkley lumber Compony

B&DlumbcrCompony

Bcrnie Bqlber & Ascociqter

J. H. Borter & Compony

Boy Plywood Compony

Bercut-Richqrds Pocking Co,

Beronio lumber Gompcny

Jock 5. Eerry

Foresl l. Bierne Lumber Co.

G. R. Blcecher

Bonnell-Word & Knapp

Bonnington Lumber Co,

E. L. Bruce Co., Inc.

E. S. Brush & Sons

F. S. Buckley Door Co.

Buildelc Lumber Co.

The Coliforniq lumbcr Mcrchqnt

Colifornio Redwood Associqtion

Colif, Sugor & Western Pine Agcy.

Cql-ldo lumber Compony

Cheim Lumber Compony

Chrislen:on lumber Compony

Crown Redwood lumber Co.

Dovidson Plywood & Lumber Co.

lhc Diomond Mofch Compony

fhe Robert Dollor Compony

fhe Doris Lumber & Moulding Co.

Doud lumber Compony

Droke's Boy lumber Compony

Edgerfon Bros. Lumber Co.

Fairhurst Lumbcr Co. of Cqlif.

Ffureboord Producr, Inc.

Floor Seryice Supply Co.

Friend & ferry Lumber Co.

Gomerclon & Green lumber Co.

Getz Bros. & Compony

Gilroy lumber Compcny

Goldon Gote lumber Co.

Gosrlin-Hording lumber Co.

Grecl Boy lumber Sqles

Jomes [. Holl Conpony

Homilton Bros. lumber Co.

Hommond lumber €o.

Hedlund lumbcr Solec, lnc.

Heron Lumbcr Co., Inc.

J. E. Higginr lumber Co.

Hill & Morton, Inc.

Hilmor Lumbcr Conpony

R. G. Hircox lumber Co.

Hobbs Woll Lumber Co.

Hogan Lum'bcr Compony

Hollenbeck-Bosh Plcning illill

Hollow frec lumbcr Co.

Holmes Eureko Lumber Co.

Fred Holmer Lumbcr Co.

ldcol Cement Compony

Independent Lumber €o.

lrbrondtsen Co. of Colif., tnc.

lvory Pine Compony

Johns-Monville Corp.

George W. Kcnncdy & Son

lomon Lumber Conpony

lone-Portlond lumber Co.. lnc.

lqrren lumbcr Soler

lindberg Lumber Compony

long-Bcll lumbar Compony

lovcne:s lumber Compony

Lumber Soles Gompony

llodero Lumbcr t Hqrdworc Co.

Iloin lsnbcr Compony

i/losoniie Corporolion

llofron Novigotion Co.

Thc l}lcGloud River lunlber Co.

lleqdow Vollcy lumbcr Co.

Michigon-Californio lumbcr Co.

lloore lurnbar Compony

tlounloin Pine lumbcr Soles

North Boy lumber Compony

Northwertern Colifornio

[umbermen's Club

Olivcr J. Ol:on & Co.

O'Ncill Lumber Compony

Dovid Osrin lioulding Corp.

Ortrom Lumber Compony

Thc Pociftc Coost Compony

Pocific For Eost lincs

Pociftc Forerl Productr, Inc.

Pqcific Monufqcturing Co.

E. A. Pqdulla Lunrber Co.

Porqmino Lumber Gompony

Peerless lumbe: Compcny

Pickering lumber Compony

C. 3. Piercc Lumber Co.

J, F. Pritchord Lumber Co.

P. V, A. lumber Compony

Roymer t itlcCuSbin

Rcdding Pine llills, Inc.

Rcdwood Soles Compcny

Rcid & Wrighr

Roddiscroft, Inc,

Rolqndo lumber Co., lnc.

Roundc lumber Compony

Sonlq Cruz lumber Co.

Sonla Fe lumber, Inc.

Scott Lurnber Compony

Service Lumber Compony

Selzcr Foresl Producrs

Simpron Redwood €ompony

Rolph 1,. Smirh Lumber Co.

Sonomq Wood Products Co.

Louir Sovey & Co.

E. J. Shnron & Son

A. F. Stevens lumber Co.

Stockfon Box Compony

Sugor Pine lurnber Co.

Sun Volley Lumber Co.

fofi lumber Compcny

Tolbot Lumbcr Company

Torlcr, Webster & Johnson, Inc,

fehochopi Lumber Compcny

Triniry River lumber Sqles Co.

Truitt & Whire lunlb.r Co.

fwin-Ciry Lumber Compony

Twin Horbors Lumber Co.

Twin Porks Lumber Compony

Tynon lunber Compony

Wm. H. Ulrch lumber Co.

Union Lumber Compony

Unitcd Statcs Plywood Corp.

Vocovills lumber Cornpony

Visolio lumber Compcny

Wotsonville Lumber Co.

Wcndling-Nathon Gompony

Wetf Coost Door l/lonufqclurers

West Coost lumber Products Co.

Wesi Cosst lumbermen's Assn.

West Coqst fimber Products Agcy.

Western Pine Supply Compony

Westwood-lngram Compony

Wetsel-Oviott lumber €o, Whitc Brotherr

Willord Lumber Compony

George Windeler Co., ltd.

Winton Lumbcr Scles Co. (Cclif.)

Wismon Lunrbcr Compony

E. K, Wood lumber Go.

Woodlond lumber Compony

Yotemite lumber Compony

Zellerboch Pcper Compony

Zenirh liill & lumber Co.

Three lumbermen attending the recent Hoo-Hoo Convention in San Francisco decided to pool their resources and occupy the same hotel room. Since it was strictly a cash deal, each was required to pay down $10 toward a $3Ga-day room. A{ter they were nicely settled, the room clerk discovered he had made a mistake. Instead of a $30 room, they were occupying one worth only $25. Accordingly, he took $5 from the till and instructed a bellboy to refund it.

The bellboy, being a Bay City realist, felt it would be difficult for three men to whack up $5 evenly, so he pocketed $2 and refunded $1 per man. trq worked out very nicely.

Each of the men had paid $10 originally. So, having received $1 back, each had paid $9 for the room. Mathematically, this poses a problem. Each man payirg $9, it comes out to a total of $27. And the bellboy kept $2, bringing it'to $29.

What happened to the other $1?

taurant there September 26. He succeeds Jack Berry, who was warmly congratulated by the membership for his fine job in directing club affairs during the past year.

In addition to Derr, Club 109 also elected Bill Fraser, of Wendling-Nathan Co., vice-president, and re-elected C. D. LeMaster, \Mestern Building Review, secretarytreasurer: " The new board of directors will be comprised of the officers and Gordon Davis, Auburn Lumber Co.; Jack Hibbert, Hibbert Lumber Co., and Tom Zazrivy, Vacaville Lumber Company.

Pre-election libations were sponsored by Noah Adams Lumber Company and J. M. Derr Lumber Company. Guest speaker for the occasion was none other than State Senator "Swift" Berry, representing Eldorado and Amador counties.

Senator Berry, who has spent 50 years in lumber and forestry, retired from Michigan-California Lumber Company in 1950 after 25 years of service with that fiim. He originally gained his lumber experience in the Black Hills of North Dakota and joined the U. S. Forest Service at San Francisco in 1908. Senator Berry, incidentally, became a member of Hoo-Hoo International at one of the first Concats held in San Francisco during the year 1909. He spoke

on the growth of practical forestry and also provided the group with a wealth of personal recollections about early lumbering and forestry practices in the state.

The following meeting of the Sacramento club was held October L7 at the Parkview Restaurant. The cocktail hour was sponsored by Hedlund Lumber Sales, Inc.

26 Kifiens Concotenqled of Hoo-Hoo Gonvention in lmpressive Ceremony

The names of the 26 Kittens who were initiated into the International Concatenated Order of Hoo-Hoo at the recent convention in San Francisco are reported below with their company affiliations. The list was not available at press time for the otherwise complete convention coverage in the October 15 issue. More than 6@ Hoo-Hoo attended the remarkably impressive Concatenation, conducted by a superb Degree Team. The Kittens, including the four Japanese delegates, now full-fledged Hoo-Hoo, were:

J. IWAKURA, presidenl, ond Y. OHIOI/IO, direcfor, lwokuro-Gumi lumber Co., lrd., Tomokomci, Hokkoido, Jcpan; TAKESCHI l/tORlOKA, llitrubirhi Inrernotionol Corp., Son Froncirco; IOllOJl KUNIYOSH!, prcrident, Tokyo Plywood llfg. Co., [rd., fokyo; WlltlAl C. PEIIEI, Simpson Redwood Co. Son Frcncisco; RAYAIOND C. llANN, Robert Dollor Co., Son Frcncisco; CHARIES H. BEACOTVI, Al Boldr Lunbcr Co., Richmond; GRANVII,LE GEISERI, MIITON G. 'COOK, Paerlesr Lumbcr Co., Ooklond; AIFRED A. licCAUStAND, K-D ferminol, Ooklond; fEONARD J. ESPEDAI, West Coo3t Door Alfg. Co., irlountcin View; ALEX P. CHORBA, Doors, Inc.i l/lountqin View; CECIL E. WINGARD, Foirhursr Lumber Co. of Oregon, Eugene; nALPH P. Hllt, Hill lumber & Hordwore Co., Albony; lllllARD H. ROBEY, fhe Pqcific lumber Co., Son Fronci:co; PAUI W. WARD, Woodside lonrber Go., Son Froncisco; CHARIES L. Wll[lAMS, lumber Solcs Co., Scn Froniisco; EDWARD [. TSRAEI, JR., Edwordr ]umber ond Manufocturing Co., San Froncisco; ]lAnRY G. Hll[, Service Lumber Co., Sourclito; EDWIN,Yl. HEIBERGER, WlltlAM B. HOLIHAN, Redwood Soler Co.,Son Froncirco; JOSEPH A. GRAFF, United Stotes Plywood Co., Sonto Roso; ELI/IER G. BROCK, NACY F. GAY, Torter, Webster & Johnson, lnc., Son Froncirco; FRED W. PAYNE, JR., Colifornio lumber Soler, Oqklond, snd DAVID J. SANOUINETfl, Progrcsr Lumber Co,, Rcdwood Giry.

Nopa Hosts Redwood Empire Meering

Redwood Empire Hoo-Hoo Club 65 held its October meeting at Walker's Prime Rib House in Napa the evening of the 12tli. Casey Moore of Noyes Lumber Company was general chairman of the affair and President Steve Yaeger presided over the head table.

In addition to general business, the club also discussed plans for its big annual Ladies Nite dinner dance, to be held this month at the Meadow Club, near Fairfax, November 17.

(Tell them you saw it in The California Lumber Mercharut)

'How to Use Disploy Ponels' Shows ANY Yqrd How to Gsin Biggest Sqles Advontoges

"How to Use NRLDA Display Panels" is a new 16-page Dealer Operating Guide chapter recently issued to mem- bers of its federated associations by the National Retail Irumber Dealers Association. The chapter is illustrated with photographs of panels in use in a dealer's showroom and contains a chart showing how to prepare a typical panel. In addition, the chapter contains copy for 48 separate display panels which dealers can prepare to supplement those which have been promised by the country's largest building products manufacturers.

"The NRLDA Display Panel has been widely hailed as one of the truly important new merchandising developments in the retail lumber industry," according to the chapter.

"The Display Panel offers numerous advantages, but among the most important is the fact that it presents an easy way to display lumber and building materials effectively in any retail lumber store or showroom, no matter how large or how small.

"All too often, lumber, roofing, insulation, and other key items in the dealer's stock are displayed only in the shed or warehouse because it has been so difficult to display them to good advantage in the store.

"Display Panels usually measure 3A' by 80" and are made of two sheets of perforated hardboard placed back to

back, with spacers between, in a frame mounted in a rack which permits the panels to swing or slide out freely. Signs, samples, literature, etc., are placed on the hardboard by means of frames, fixtures, and clips."

Dealers who have used them praise the panels because they are low in cost, easy to prepare, require little space, and do a highly effective selling job, in addition to showing customers what they are buying, according to the chapter, which explains that a well-planned Display Panel contains the following nine elements:

1. Headline, intended to catch attention.

2. Selling points, designed to create interest.

3. End-use photo, designed to show how the product is used.

4. Related items, designed to create extra sales.

5. Prices, stated in consumer language.

6. Time payment copy, designed to remove price obstacles.

7. Samples of materials, featured in the panels.

8. Manufacturers' literature (folders and leaflets), describing the product, its advantages, and its uses.

9. Sales training materials-consumer benefits, specifications, shipping and packaging data, application methods, and estimating data.

Roddiscrqft Plont Underwoy

Arcata, Calif.-The $3,300,000 Roddiscraft coreboard factory being built just north of the Humboldt Plywood plant on Highway 299 will commence production by March 1957, said Robert K. Mallow, assistant resident manager.

BUIIDINfr ilIATNRIAI,$ HTADSUABTTB$

For fhese Ncrfion aIIy adverfised products:

CELOTEX CORPORATION

Roofing - Insulcrtion

HEATILATORS

KAISERgHADE SCREEN

TENSION.TITE SCR,EENS

TNASONITE COR,PORATION

Presdwood

NAILS - qll types

. CLOPAY FOLDING DOORS

. RICHKRAFT PAPER

. SHEETR,OCK

o wooD coNvERsloN

Bqlsqm Wool .

. WOODLIFE-PAR

Screen & Hardwqre Cloth

Wire - Stucco Netting - Poultry Netting - Fencing - Welded Fobric wHolESAlE

Arcodiq Lumber Compony's 1956 Foll Woodworking Closs Sells Plenty Power Tools, Aids Trode in BH&G Contest

The Arcadia (Calif.) Lumber Company is winding up another successful series of customer instruction classes this fall. The 1956 school for do-it-yourselfers at this leading Southern California retail yard was built around woodworking and, according to Andy Beckstrom, Jr., co-owner of the yard, they have learned that woodworking classes can sell lots of power tools.

The enrollment at the Arcadia yard's school this season numbered 23 adults. Classes began in September and extend over six weeks. They are held in the store of the retail yard, reported Roy Davidson, yard superintendent.

The Beckstroms, far-sighted local lumbermen, have been staging these classes for their shoulder trade during the spring and fall months for several years now, under the guidance of A. J. Swyke, instructor. The next classes rvill be held in the spring of 1957.

f nstruction is supplemented by sound movies which give step-by-step information on all phases of woodrvorking, and the yard's regular customers and welcome guests are given a foundation in power woodworking for do-ityourself hints on built-ins, shelves, floors, partitions and furnishings. Many of those enrolled in the Arcadia Lum-

ber Company's 1956 Fall class pointed out their interest in the $25,000 Better Homes & Gardens Magazine's home improvement contest.

Phllippine Mohogcrny Associqtion Now Officed in South Pqsodencr

Walter G. Scrim, president of the Philippine Mahogany Association, fnc., announces that the offices of the association are being moved to new and larger quarters at l0l7 Fair Oaks, South Pasadena, California, after having been at 111 West Seventh Street, Los Angeles, for the past 28 years.

The new offices are located in a recently complettd building, and have been finished in Philippine Mahogany.

Wolker on Foresrry Boord

Sacramento-Gov. Knight has appointed Kenneth R. Walker of Atherton, president of the Paul Bunyan Lumber Co., Susanville and Anderson, to the State Board of Forestry for a term ending Jan. 15, 1957, to succeed Richard S. Kearns of Martell, who resigned.

Ai{DY BECKSIROM, Jr, ond Roy Dovidron orc ln lhis group of Arcadio Lumbcr Co. employc ond woodworking clorr memberr wctching o ttep-by-$ep movic during clos :csion, light: Sup.rintendcnt Dsvidson ond Instructor Swyke check clor outlinc for school sponrored by the reroil ycrd

OHI Conrinues lnto'1957 With 'Betler Your Living'

sors had put up a total requirement of $175,000.

A total of 30 manufacturers and other interests in the home improvement field have agreed to help underwrite the extension of Operation Home Improvement into 7957. OHI Executive Director John R. Doscher announced September 15 that the new sponof $62,530 against a total budget

. "Significantly," Doscher said, "many of those who have been quick to support the '57 budget were among the underwriters of OHI's first fiscal year. They have found that their support has paid big dividends-especially in the face of a decline in new home building." fn addition, there are a number of new sponsors who had not previously supported OHI financially, Doscher pointed out.

The list of new sponsors includes Armstrong Cork Company, Celotex Corporation, Insulite Div. of Minnesota & Ontario Paper Co., Marsh Wall Products, Masonite Corporation, National Association of Home Builders, National Gypsum Company, National Retail Lumber Dealers Assn., Roddis Plywood Corp., Ruberoid Company, Thomas Industries (Moe Light Div.), United States Gypsum Co., United States Plywood Co., U. S. Savings & Loan League, Weyerhaeuser Sales Co., Wood Conversion Co.

Enthusiastic approval of plans to continue Operation

Home Improvement has been expressed at all levels of the sprawling home improvement industry. A series of 10 meetings conducted by the OHI staff in recent weeks gave major groups in the industry an up-to-the-minute report on prog'ress of the mushrooming campaign, as well

Albert l/1. Cole (lefi) ond John R, Dorcher, right, ot rearnl Woshinglon mecting

THf F/RST lighr-colored Tempered Hqrdboqrd fAilatu\nn0

FORTST HARDBOARD

Another Nerp FOREST Hardboard. Its beautiful mirror-smooth surface is pre-finished in light SANDAL\U7OOD color. But, don't let the delicate light sand shade of this new temper-treated hardbdard fool vou. SANDALWOOD fOnrSf

Hardboard is tlie toughest, roughest hardboard ever made. The color iibaked in.-Its satin smooth surface is sealed. Defies weather and wear. Resists scratches and oil, water or grease stains. Washable, too.

The lUlirqcle POnel. use tt anywhere

Use it for wainscots, wall panels, table tops, work surfaces, drawer bottomsl exterior construction, floor tiles-anywhere! Iust one of a complete Iine of FORESt Hardboirds, SANDALWdOD is ideal for "Operation Home Improvement"

Prorects. SIZES: Ponels are l/8",3/16", and t/4" thlckz 4' wide, 4' , 6' , 8' , I 2' qnd | 6' long. Also ivolloble in Punched Foresf Hordboord,

thot developcd sondqlwood."

mAfe THIS TEST. . . l2-tt. of Wollfor $l2.OO

SANDAL\7OOD FOREST Hardboard saves money. It's pre-finished and sealed. Use "as is". No further finishing necessary. Or, you can change color by simply adding one paint coat. Economical SANDAL\7OOD is easy to saw and nail. You can put up a L2' wall in no time at all for only $12.00 (figured u,ith t/s" Sandalwood for a 12'x8' wall). Write for a free sample to Forest Fiber Products Co,, Box 68-CL, Forest Grove, Oregon.

Ploce o drop

lighl oil

ordinory fempered hordboord qnd q piece of SANDATWOOD. See how the oil penelroles ordinory lempered hordboord. Seoled SANDATWOOD resisls oll slqins.

Toke o somple of SANDATWOOD ond ony other lernpered hordboord. Mork eoch surfoce wilh o croyon-loy it onl Toke o sol. venl-moistened rog. Only SAN. DAI.WOOD wipes cleon.

Vood. in its Finest Fornt

,'G. ETower, plont superintcndcnt, heod Of reseorch teqm

of

on

as plans for the future. Climax of this series came with a report by OHI to the federal government, which last year asked private industry to launch "a concerted efiort to renew America's old but still sound houses."

OHI Executive Director Doscher presented to Albert M. Cole, Housing and Home Finance Agency Administrator, "a report on home improvement year." In accepting the repclrt, Cole reviewed his own interest in the campaign from the beginning and concluded with the statement, "f have been quite pleased, quite satisfied, quite thrilled with the results."

The decision of the OHI board of directors to continue the campaign into 1957 was based on industry opinion as expressed in the wires and letters. Industry spokesmen unanimously noted tangible increases in home improvement sales and expressed the belief that the sales curve could shoot up even more dramatically in a solid l2 months of promotion based on lessons learned in the first half of 1956.

Since its public unveiling last January, the OHI prog'ram, in addition to generating unprecedented national impact, has spread into more than 1,000 towns and cities all over the country. Many of them have reported results like these:

1. Building permits for remodeling up ll to 156/o over last year.

2, Home improvement lending ap 20 b ZAO/o.

3. Actual sales increases of as much as 85/o for individual dealers.

Primary objective of the OHI staff in coming months

will be to get community-level campaigns rolling in every city and town in the country.

Jim Hoffer, ner.,i'ly appointed locallevel manager for OHI, has plans to supplement the handbook immediately with additional ideas and suggestions gleaned from replies, to a 25,O00-questionnaire survey he is conducting. Also in the works is an entirely new promotion kit for the use of all types of home improvement dealers, contractors and lenders.'

The kit can be purchased for $10 from OHI headquarters at 10 Rockefeller Plaza, New York 20, N. Y. Orders are being accepted now for early delivery. Consumer release date on the new seal is November 1.

35O OHI Film Prints in Girculofion

More than 350 prints of the Operation Home Improvement film strip were distributed in the first three months following its release, OHI's Executive Director John R. Doscher revealed. The film is intended for showing at local meetings of contractors, dealers, lenders and others interested in launching industry-wide local OHI campaigns. The film strip is norv in use in every state in the union, and Alaska and Hawaii. A single copy provided virtually complete coverage of the state of Washington, r,r'here L. R. Allan of the Elliott Bay Lumber Company held more than a doien meetings. The film strip is available, at a cost of $10, from the Operation Home fmprovement headquarters at 10 Rockefeller Plaza, New York 20, N. Y.

(Tell them you saw it in The Cdiforni.a Lumber Merchant)

]I(lW [UiltABLE F(lR IilIilIEIIIAIE SHIPTIE]IT

From Weirehouse Stock long Beclch

Rotory

PACIFIC wooD FOR,EIGN AND DOINESTIC PLYW

Stotler Center 9OO Wilshire Blvd- Los Angeles 17, Gsliforniq Cobfe los Angefes, fVorwood . lokyo, Pacillqtood

L. A. Hoo-Hoo ro Hold Open House ond Bor-B-Q ot Woodwork Shop Dedicqfion

'Jim Forgie, Snark of Los Angeles Hoo-Hoo Club 2, reports that plans for the big Open House and barbecue at LeRoy Boys' Home in LaVerne are being completed. The gala affair has been set for Sunday afternoon, November 18, from 1 :00 to 5:00 p.m.

Larty Weiland, of the Special Projects committee of the club, has arranged a splendid progr:rm and also procured a couple of hundred pounds of meat to feed the hungry lumbermen and their families. Weiland is good at getting things done, because it has been through the efforts of this retail lumber dealer that over $800 worth of building materials for the Club 2

The only true ond quthentic r/e"

48" x 96" PLYWOOD resembling RANDOM TUMBER PANETING becquse ir's GROOVED on

woodworking shop project at the home have been secured.

During the afternoon of fun and frolic at LeRoy Boy's Home, the .cornerstone of the Hoo-Hoo woodworking building will be placed. The dedication address will be delivered by Past Snark of the Universe LeRoy H. Stanton, Sr. Dee Essley, co-chairman of the Special Projects committee of the Los Angeles club, will be on hand to assist in the historical event.

Following the ceremony, the lumbermen and the boys of the home will have a "get-acquainted" seSsion, which will include sports events and. entertainment and, of course, the big barbecue feast prepared by Brother Weiland.' Plan now to attend and participate in the. most worthy. causb ever sponsored,by your Hoo-Hoo club. )

Some Old-Tiiney Sowmill Philosophy

(As printed in these pages 25 years ago)

Once upon a time there was a tnan who built a SAWMILL, and after he got it going he came to the conclusion that if he would put in live rolls he could increase the capacity of his plant 10 percent.

So he put in live rolls and that necessitated irnother trimmer saw.

So he put that in, and then he decidecl that if he had a bigger edger he could put tie cants through, and increase the capacity another 20 percent.

So he bought another edger and then found that he didn't have enough power.

So he bought a bigger engine. And it was so big he couldn't keep up steam.

So he bought another boiler; and by that time the mill was cutting so much lumber he couldn't keep it in logs.

So he bought another skidder, and then he founcl his log pond was too small.

So he bought a scraper, and dug himself a young lake.

But along in the summer the pond went dry, so fie built a mile and a half of flume, and turned a creek into it, and by that time the fall rains had set in and washed out the dam.

And the governor broke and the new engine ran away and the fly wheel busted.and cut ofF a steam pipe ancl scalded the engineer who was asleep in the sawdnst bin, but they got everything fixed up again, and the engineer sued him for-

TEN THOUSAND DOLLARS DAMAGES. but he

did not mind that because he had been in the sawmill business all his life and was used to trouble.

So he got everything running smoothly again, but by this time he hld cut out all his timber and had no money to buy more.

So he sold the mill to the junk man and got himself a job as a whistle punk in a laundry. So, if a lot of these sawmill guys would run their sawmills the way they were built to run in the first place, and spent less time trying to increase their capacity, there would be less of them going broke.

Entz-White Nqmes Rhodes Soles Monoger of Yqrd

The promotion of James L. Rhodes, 26, to the position of sales manager of Entz-White Lumber and Supply, fnc., \4,'as announced by President John C. Entz ol the Phoenix retail yard. Rhodes joined Entz-White in January 1955 as a salesman. He attended the University of California at Berkeley and served briefly in the Army Infantry in 1950 as'a lieutenant.

Sesside Growing

Seaside, Calif.-City Administrator Gordon Howe said building permits in the fiscal year ending June 30 were valued at $4,910,442 and included 398 new homes.

SCRLA Selects Gommittees lo Arronge Areq Deoler Meefings

The Southern California Retail Lumber Assn. has completed plans to set up and conduct regular area meetings in eight SoCal zones and expects to organize still other areas for periodic meetings at the convenience of the local dealers. In each area a committee was named to assist a permanent chairman in naming the time, place and program for the meetings. SCRLA Executive Vice-President Orrie W. Hamilton said it is felt that much can be accomplished at these meetings by having a definite organization in each area with which the association headquarters can work. These are the first committees named:

BURBANK'GLENDALE Lumbermen's Group: Tom Fleming, Stuart Harris, co-chairmen; H. Park Arnold, Bill Litchfield.

HARBOR AREA Lumbermen's Group: Ralph D. Russell, chairman; E. J. Ballantyne, Rex Clark, Frode Kil-

stofte, George T. Wiley.

EASTSIDE Lumbermen's Group: Carl Bauer, Wm. F. Van Matre, co-chairmen; Robert R. James, W. S. Russell.

RIVERSIDE Lumbermen's Group: F. W. Davidson, chairman; Russell Boyd, C. A. Pontius, K. G. Stalder, Fred Suverkrup.

SAN BERNARDINO Lumbermen's Group: E. Vaughn Davies, chairman; W. M. Dary, Davis F. Henley, George P. Loos, J. E. Suverkrup.

SAN GABRIEL VALLEY Lumbermen's Group: Norbert Bundschuh, chairman; L. A. Beckstrom, Jr., George Rodecker, Gale Stafford.

SAN FERNANDO VALLEY Lumbermen's Group: Stanley E. Brown, chairman; Frank Doepker, J. D. Eckardt, Wally Hull.

WESTSIDE Lumbermen's Group: W. J. Beuchell, Hal Brown, co-chairmen; Tom Fox, R. E. Haddock, Tom Mills, Lloyd Olson.

Penluah,

Pat Tynan, former Fresno representative for Dant & Russell Sales Co., and now the partner in Winfree & Tynan, moved his residence to San Rafael last month to be within commuting distance of his San Francisco office.

Charlie Schmitt, head man of the Atkins, Kroll & Co., lumber division, returned to the San Francisco ofifices from a week in Portland on business.

TE THAT 3E113 SIA]IDARD TT YOUR SIOCKI

Pruden Frames, used with your present stock lumber, roofing, and building hardware, will give you a new 40 foot wide buildingr, and a new market! Each dollar in huden Frame sales will sell two additional dollars worth of other materials. The Pruden Frame makes an ideal enclosure for a shelter where clear span, economical construction is needed. - The franchise in your city may be open.

Paul Orban and his wife are covering the east, deep south and midwest on a pleasurebusiness junket for Orban Lumber Co., Pasadena.

E. E. Bradford returned to Black Diamond Lumber Company's Sacramento office from a month's business trip in the east and midwest.

H. R. "Doc" Lind, one of Strable Lumber Company's "knights of the road," returned to Oakland after a week with northern California mill accounts.

Dick Marquart, vice-president of MarquartWolfe Lumber Co. at Menlo Park, attended the Northern Sash & Door Jobbers Assn. convention in Washington, D. C. last month. He was joined by his brother Tom of Oshkosh, Wis., and the two lumber executives covered dealers in the east bgfore returning to bases.

Wendlihg-Nathan's Fresno man, Herb Thompson, returned to home base from an extensive business trip through western Canada, Washington and Oregon.

Mr. and Mrs. Paul Euphrat returned to San Francisco the end of October from a 3-week honeymoon. Euphrat was married September D to the former Annette Hillman of the city.

Jim Connolly, sales executive of the F. C. Russell Company, returned to his southern California post from a swing through the

Wcrohcura western regron.

ItIEST GOAST FOREST PRODUGTS DISTRIBUTORS

WENIDI,IilG.NATHAil COMPAIIY San

SAN

Block PORTL}I,ND 5

L Sl-day course in kiln operation r.vill be given at the University of California Forest Products Laboratory in Richmond, December 10 to 15. It will make use of the laboratory's nervly compieted dry kiln and u'i1l consist of lectures and demonstrations on dry kiln mechanics, kiln operation, quality control in drying, u'ood moisture relations and dry kiln schedules.

Cooperating rvith the laboratory, said Director Fred E. I)ickinson, rvill be the California Forest and Range l,)xperiment Station of the U. S. Forest Service. and the U. S. Forest Products Laboratory at N{adison, \Vis. University Extension n.ill be in charge of arrarrgements. A fee of $75

rvill be charged, and the course rvill be open to anyone interested in kiln operation.

Inquiries concerning the course should be sent to University Extension, University of California, Ilerkelev 4, California.

NCLC Wqrms Up for November Stog

PLYuI|OOD, HARDI|IJOOD LUMBER, HARDBOARD

Mqin Office: 260 Colifornio St. Son Frqncisco, Colif. Phone: EXbrook 2-0180 @

los Angeles Oftice: 5415 York Boulevord Los Angeles 42, Colif Phone: Clinton 7-8209

Dqnt & Russell to Continue Selling Pqcific Coost Forest Producls in Lumber Mqrkets of rhe World

The name of Dant & Russell, Inc. will continue as a factor in the lumber markets of the world, specializing in the sale of Pacific Coast forest products.

Thomas W. Dant, president of the far-flung Dant & Russell organization which was recently sold to Blyth & Co., Inc., announces that the newly organized firm has purchased the merchandising business of the original D&R and will ,continue this business as a world-wide sales organization. The new company is capitalized for $2,500,000. It is anticipated that stock in the company will be offered to all employes.

Mr. Dant has been elected chairman of the board of directors. President and director is George X[. Syversen, who was general sales manager of the original firm.

Syversen revealed that arrangements have been made to acquire many of the old company's assets, including inventories, branch locations and other properties. The new organization is incorporated in Nevada, while the former D&R waS a Delaware corporation.

General sales offices will remain in Portland, Oregon, and other sales offices will be maintained in Boston, New York, Philadelphia, Washington, D.C., Ft. Lauderdale, Chicago, Columbus, Los Angeles, San Francisco and many other American and foreign cities.

Company Sold in $100,000,0O0 Deal

The original company was sold to Blyth in a $100,000,000 deal-one of the largest transactions in the Pacific Northwest's history.

"The new firm," Mr. Syversen stated, "will do a worldwide business in all ,major species of \Mestern lumber and plywood. Export and import trade will be a major factor

George M. SWERSEN Arthur W. NETH

with the organization, and departments will continue to function as. formerly."

In addition to Mr. Dant and Mr. Syversen, officers of the company include Roy J. Darling, vice-chairman of the board; Stanley Bishoprick, vice-president and director; H. Aubrey Clymer, Philadelphia manager, vice-president; Arthur W. Neth, Los Angeles manager, vice-president; David E. Todd, Chicago manager, vice-president. Also on the board is Fred A. Bloch, Washington, D.C., manager. Joseph J. Connolly of Portland, a director, continues in charge of export and import trade. Joseph S. Heigel has been elected secretary-treasurer and director and Thomas S. Jones assistant secretary-treasurer.

Mr. Dant served as president of the S2-year-old lumber firm from May 1945 until its sale to Blyth. Mr. Darling, vice-president and director of the original firm, was a member of that organization for more than 45 years.

Mr. Syversen, a native of Chicago, joined Dant & Russell in May 1953 as manager of the Fir-Tex division. He had been western division manager for the Masonite Corporation at San Francisco and had served nearly 2O years '"vith that firm in various executive caoacities. Besides being general sales manager oi the original D&R at the time of its sale, Syversen was a director of Fir-Tex Insulating Board, Inc., and a director and executive vice-president of Western Insulated Products, Inc. He is vice-president and a director of the fnsulation Board Institute and was formerly a director of the Hardboard Association.

Mr. Bishoprick, who u'ill continue in charge of domestic cargo, joined D&R in 1934 as a lumber buyer in Prince Rupert for the export department. In 1936 he went to

Thomor W. DANT

China for the China import and Export Lumber Company, Ltd., of which D&R was part owner. In 1941 he' returned to this country and became active in the Portland D&R office.

Mr. Heigel has been with D&R nine years, most of the time as secretary-treasurer. A certified public accountant, he previously was with George Black & Company, public accountants; and Long-Bell and Weyerhaeuser Lumber Companies. Mr. Connolly became affiliated with D&R in 1932 as manager of the Seattle office and served there until entering military service in 1943. After being discharged he moved to Portland in1946, joining the D&R export sales department, which he has headed since January 1.

Arthur W. l.{eth, manager of D&R's Los Angeles office and a vice-president, began his career in Portland, Oregon, in 1914. His long experience in saw milling and various other phases of the lumber business has brought him in contact with many of the mills of the Pacific Northwest and given him a wide knowledge of the industry. In 1920 he entered the retail end of the business in Forest Grove, Oregon, and several years later moved to Southern California. At one time he was associated with the West Coast Lumbermen's Association in Los Angeles under the late Art Kayser, California manager. The acquaintance and association with Mr. Kayser dates back many years and has played an important part in Mr. Neth's career. He left the WCLA in 1943 to become associated with Dant & Russell's Los Angeles office, rvhere he has served since.

New Policy Outlines Recreotionol Use of Weyerhqeuser Timber Lqnd

Following is a new policy statement announced by WTCo. President, J. P. Weyerhaeuser, Jr., regarding'recreational use of company forest lands:

It is the policy of the Weyerhaeuser Timber Co. to operate its forest lands on a sustained yield basis to insure the continuous production of forest raw material. This con-' tributes to the economic stability of the local communities and creates continuing job opportunities for employes, an assured source of forest products for the consuming public, and a long-term investment opportunity for shareholders.

Although the primary use of the forest land is for the production of timber, it is company policy to make the land available for secondary uses which are not detrimental to the maximum growth of new tree crops.

Recreational opportunities shall be offered to the public through the use of designated tree farm areas for campers, hunters, fishermen, and other recreationists. The use of these areas shall be limited only as necessary to avoid fire, injury to employes or the public, or damage to the timber crop, roads, or equipment.

Whenever possible, sites of historic interest or outstanding scenic beauty shall be preserved for public enjoyrnent.

The Company shall cooperate with groups interested in promoting recreational use of forest land in developing programs for the proper use of the designated areas.

Extending to the public the privilege of the use of company lands for recreational purposes will help to achieve a better understanding and appreciation of the benefits to be derived from sound forestry management of privatelyowned timberlands.

sheathing and subfloori,ng, choose w orkable, d,,ecaE -r es'i,stant lncerrse

Gedar

one of lhe woods from the Weslern Pine mills

Durable and lightweight, this pleasantly fragrant softwood is in demand for a wide range of residential and industrial construction work where resistance to decay and workability are important.

,,l6{ffiN 'Write for. FREE illustrsted t#BlEffiffi\ tr'acts Folder about Incense fffiffiHs'ffiI a;;;; to: wEsrEnN PIns As- tffisrtst#dffil lw*\tw-l,i#Fry socrArroN, Yeon Building, \M7 ---. .@ Portland 4, oregon'

The Weslern Pines

ldaho Whlte Plne

Ponderosa Plne

oad ffiere woods fron flc Weslern Pinc nllfs wxrrr rri

INCENSE GEDAN NED GEDAN OOUC!.IS fIR

Et{cEt Mll{l{ SPRU0E IODGEPOIT PII{E. TARCH atc dontlrclarcil tohigh ilailardl ol uuoa,i'ag, gnilitg,m&rr.Jtt

Sugar Pine

TODAY'S WESTERN PINE TREE FARMING GUARANTEES LUMBER TOMORROW

For s'id'i,ng,

Americon Timber Mill ot Strothmore

American Timber Co. of Merced, with headquarters in Beverly Hills and a large milling operation in Springville, will launch new planing operations at Strathmore, Calif., in the old i\{aselli olive plant as soon as machinery installations can be completed. Timber now being logged in the Quaking Aspen and Peppermint Creek areas will be finished at the planing mill for direct shipment to California and eastern dealers. The mill will employ 20-30 men on an annual payroll of $150,000.

Bruce DeMeers, general manager of the area for American Timber, Inc., r,vill manage the Strathmore operation, making his home in PorterviJle. The Springville mill is rough-cutting about 180,000 b.f. a day, most of which will go to the nelv Strathmore mill.

ltAtEY Bnos.

SAilTA TI(I]IICA

P.O. Box 385

Mcrnufqcturers & Jobbers

Stock trnd Detoil Sssh & Doors

GRESCE]IT BAY II(IORS

Wirh Microline Core

THE WEST'S FINEST FLUSH DI|ORS

Phones: Texos 0-4831

Sonlo Monico, EXbrook +3209

tholesale to Lumber Yrrds 0nly

CATENDAR of COMING EVENTS

November

NATIONAL BUILDING MATERIAL DISTRIBUTORS ASSN. annual meeting, Sheraton hotel, Chicago, Ill.-November 11, L2, t3, 1956

PACIFIC LOGGING CONGRESS 47th annual sessions, St. Francis hotel, San Francisco, Calif.-November 11-14, 1956

SOUTHERN CALIFORNIA RETAIL LUMBERASSN. annual Fall Conference for Ou'ners and Principals of Retail Lumber Yards, El Mirador hotel, Palm Springs, Calif.-November 14-16, 1956

December

NATIONAL RETAII- LUMBER DEALtrITS ASSOCIATION Exposition and Convention, Conrad Hilton hotel and International Amphitheatre, Chicago, Il1.December 10-13, 1956

Jonuory

NATIONAL ASSOCIATION OF HOME BUILDERS

Convention and Exposition, Conrad Hilton hotel, Chicago, Ill.-January 20-24, 1957

SOUTHWESTERN LUMBERNIEN'S ASSOCIATION

(513 R. A. Long Bldg., Kansas City 6, Mo.) convention, Municipal auditorium, Kansas City, Mo.-January 23-25, 1957

Februory

INTERMOUNTAIN LUMBER DEALERS ASSOCIATION (432 S. Main St., Salt Lake City, Utah) convention, Elko, Nevada-February 4-6, 1957

I\TOUNTAIN STATES LUMBE.R DEALERS ASSOCIATION (217 Colorado Natl. Bank tsldg., Denver 2, Colo.) convention, Shirley-Savoy hotel, Denver-February 13-15, 1957

WESTERN RETAIL LUMBERMEN'S ASSOCIATION (333 First Avenue, West, Seattle 99, Wash.) convention, Davenport hotel, Spokane, Wash.-February t9-2L, 1957

Newport Beach, Calif.-A 9o-home

$1,850,000 boosted the July permits broke all existing records for the city.

subdivision totaling to $2,807,087 and

A-LMA-NAC of Norfhern Deolers (('orrtinuccl fronr l ':Lgr l -l) gus()n. director oi :itlvcrtisit'tg lLnrl lrrotnotiot't ior (.clotcx.

'I'hr u'ell-lirron'n Iicrg-ttsott hlts rt strong- lnessllgc lr:Lclictl rrlr 1r-r' clLse historics oI ht,tv t1c:tlcls c:ttr tt-ltitt cvcr-\'',]r( irl tlrcir ,,rgrurizations to lrr sltlcsme n rtrrrl s:rlcs-rninrlcrl.

'l'hc Lurnlrer tl"r.l,,,,,tl .ir,*,L'i,,,i,,,r h;rs recentl-r' lrc., rurrrrerl \ort]rcrn ('lLliiornirr rel)reselltativc i,rr thc ^\lLtion:rl

I'larr Service :tn orgalrizltti,rt thltt hlLs [or \,c'u-s lrccrr sttlr pl-vin.e-thc retail lutnl.,tr irtrlustrv n'ith lrlrrn lrool<s. calcrr dars. trtrck clLr<ls :Lnd t.t-utn-r' othe r arlr,crtisirrg arrrl nrcrclr:rl rlisina:rirls. ,\ll clcalcrs orrlcrirrg or re-orrlcring tl'reir \:rtional l'llrn Scrr,icc sulrlrlie s :Lrc ir-rr-iterl to contlrct tlrc

.\ssoci:ttion oflicc i, 'r scrr-icc. \lLtion:11 I '1:Lrr lurs long r-n:ril ti.Linerl ;rrr:rrchitccturul olllcc in Caliiorril to lrrorlucc cx clLrsii cl-r' ('lLliionria-honrc rle signs.

Georgio-Pqcific Appoints Advertising Monoger of Speciohy Products

'fhe appointrncnt ol' I I:Lrolrl ('. Itllicott of I'or1l;rrtrl, ()reg()n, :Ls lrrlvcrtisirrg ntanug-cr, slrecitLltr- prorlrrcts, is announcecl bv Iioircrt O. Lee, rlirector of prrblic rcllrtiorrs lrnd lLrlvcrtising ior (ierirg'iu-ltacillc ('orPoratiort o[ ['ortllrncl. 'l-his nervll crc:rtcrl trositiorr rcflccls (ieorgia-l'iLcilrc's in, crcirse irr salcs :Lrr<1 i rrrietv of slrccialt-r- proclncts :urr1 :Ln :rnticipatccl stcp-uP in nrerclt;rrtrlising :rncl prorrtotion:rl cfTorts in this llclrl oi proclucts. Lcc sairl

=3ffiIl&" UnmatgL?d SuPPortl

Nationally A&)ertised

Your cuetomers, builders, famer8, rrurser5rmen a.re constantly bombarded with How and Wbere Sigalkraft Producte save then money.

Our Field, Men Make Salcs for You

Sisalkraft salegmen are on the road contacting Architects, County Agents, Buildere pttxlling the line and seeking new and rnone ways to help you sell.

Support of Your Association

Active participation conventio.ne, advertising in Asaoclaf,ron magazrnea, coopera- tionmeans intimate contact with your busiaese problems.

Firm Dealer Poli,cy

For your protection, American Sisalkmft will not sell "direct" our advertising and selling eforte all work toward one familiar phrase "Seb your Lumber or Building Supply Dealer".

TIEse Qwlity Products rnedn prestige, e*tra profits for you:

otAilol tAlEl S|3AlrlAtt

Toughest, all purpose water. proof building pbper made

srsAlA?toN

Fast selling reflective insulation and vapor barrier

COFPlr ATHOTID

St3AlKlAtT

Lowdost, pure copper for per- manent waterproofing and concealed tlashing !

Just Three Gopies Poid for Their Sub

Gentlemen:

If you please, advise how we may secure Mr. Dean's talk on LIEN LAWS about which you wrote in your article covering the Woodwork Institute meeting in San Francisco.

Because our business is brand new, we won't be justified in going to the Chicago meeting of the NRLDA in December but the materials handling experts' discussion of the six points also mentioned in your 9/15 issue should be very helpful and we ask if there is some way to obtain copies of these talks.

WE FIND OUR SUBSCRIPTION HAS BEEN PAID F'OR ALREADY IN JUST THE THREE ISSUES RECEIVED TO DATE.

Thank you very much.

-John McPherson Co. Huntington Beach, Calif.

| 8rh NHLA Troining School Stqrts

There were no empty seats when the 18th term of the Inspection Training School of the National Hardwood Lumber Assn. started in Memphis, September 10, as the newly appointed school director, Chas. E. Sell, took over from L. C. Nicely, retired. One of the largest classes ever, with 55 enrolled, there are already 12 on the waiting list now for the February 15 term.

One of the members of the 18th class is F. E. Larsen of Sacramento, Calif.

Jt't J{ot tllonono I,Uuh UI

when you need your lumber .iodayl

EFFICIENT IUIIBER CARGO HANDTING

EXPERIENCED PERSONNET

MODERN EQUIPTIENT & FACILITIES

FAST TRUCK TOADING ASSURED

stsAlrtAtt moFroP

New perman€nt vapor barrier. Polvethvlene backed. reenforceil, lmipregnated krbft St3AUrt Folyethylene film tor qrotect- In8 matenats, ctostng.rn, etc. Rip-resista nt, transparent.

SISATKIAFT VAPOrtTOF Fungicide.treated. Used un- der concrete slabs and as ground cover, tor dry floors

ArrrnrcArtr S ISALKRAFT

New York l7 Son Fronciro 5

T.

364rh TTT Held qf Bel-Air

The 364th Terrible Tl,entl tournament n as hclcl at Bel-Air Country Club, September 27. Bob Faiconer \\ras our host and arrangements \l'ere m()st complete. We had a ltrunch at 10:30 a.m. so u,e could gct off early :rntl trot bother the club members, and tl.re afternoon u'as perfcct. The day's event rrA.q a tin -ivhistle won by Gecirge Roclcclicr rvith 38 points. Rex Wall rvas second rvith 37.

The semi-finals of the first 6 months tottrnament founcl Pierce beating Alling 1 up and Groschan l>eating Gallchcr 1up. The fina1s'n'il1 be in Novernber, u'ith Rodecker pl:r1'ing J3auer, 1st Flig1it, and Groschan playing Pierce in thc 2nd flight. Bob Falconer operated a $2 pool on best-ballof-foursome. You guess lvho r'von it.

A{ter dinner a voice vote rvas taken ancl it u-as decidecl

to change our handicap system from a fir'e-game a\reragc to the' merlbers' club hanclicaps, although members from the hr-rst clrrl.' u'ould play 1 belorv their club handicap. The present mutcl'r tour4ament r,vould be finished or-r the old 'basis, tlicre being only the finals to be played in November.-H. M. Alling.

NoCql Secfion, FPRS, Meets in Reno

Members of the Nbrthern California Secticin, Forest Products Research Society, rnet September 28 in Reno, Nevada. Plans for th€ occasion included a tour of the Vaughn Nlillu,ork ,Company plant, follo'"ved by a dinner rr-reeting at the N{apes ho'tel. The speaker for the evening rvas Bill N{cCudden of the Diamond N{atch Company; his subject u'as "Automatibn in the'Planing Mill."

LumberMoney...

Let's have a look at a pair of mid-September items of news from Washington, D. C. They are of interest to anybody who is on a logging or sawmill payroll. The earliest one said:

"Mortgage credit continues to be tight. Housing starts have dropped to an annual rate of less than 1,100,000 per year. For the full year, a decline of around l2/o f.rom 1955 is now probable."

The later story had this to tell:

"A meeting at the White House yesterday resulted in administration approval of steps to be taken to insure a freer flow of mortgage money. Action will not be sufficient to open gates wide but shbuld be of substantial help."

Of course government can never do anything more than "help" to correct a hiatus in the American system of private business enterprise. The government's concern is that, at a time when other major divisions of our economy are going steadily forward, home building has slumped.

New homes are where the lumber g'oes, in the main, and homes are where the lion's share of revenue comes from to pay wages, taxes, dividends and forest conservation costs.

The average home-building family raises the money for the job through a modest down payment and a long-term mortgage. When mortgage finance money tightens, lumber sales are choked off.

Remember1938?...

I remember 1938 right well, because a pay cut came along in May, just when I'd signed the papers for a new second-hand automobile, then yet mors papers for a garage, which happened to have a house attached. Mortgage finance money was frozen. Then came "the recession."

The lumber industry, nationally and regionally, had taken strong leadership for two years, in organizing programs to make the National Housing Act of 1934 do a job. The machinery of the ac.t was that of the Federal Housing Administration's plan for insurance of long-term home loans, with cost, interest and charges amortized in equal monthly payments for the term, which was limited to no more than 20 years. The down payment on a home, new or old, could be no less than ?O/o of the price of the homehouse and lot. Interest rate was 4%%. The government's charge for insuring a home to protect the lender was f of one percent.

It was a fair partnership of business and government, with the business kept under private management and control. Uncle Sam has made some money on the FHA home ,loan insurance all the way through. So have the bankers. I know it has worked wonders for one family, my own, as it has for millions of others. FHA has made mighty mountains of business for the lumber industry.

A Hoover Plan

The Reconstruction Finance Corporation was a plan by President Herbert Hoover. A related program took form

DIRECT MILL SHIPMENTS

as the Home Ou'ners Loan Corporation, saving millions of homes through insured refinancing from mortgage foreclosure-after a hostile Congress had rejected it in 19317932.

After 1932 the Hoover "HOLC" was passed as a "new deal"-rvithout credit to the real author, of course. The idea was next applied to the need to implement the construction of a nerv home u'ith small down payment ancl under long-term loan financing. That is, to the FHAinsured home loan.

In 1936 the National Lumber Manufacturers Association, cooperating witl-r National Retail Lumber Dealers Association, ltuilt six FHA-plan homes at Bethesda, Maryland, to demonstrate horv u'ell the plan lvould n'ork nith smail, lou'-cost lumber dwellings. In the Pacific Northu.est the

West Coast Lumbermen's Association carried on a similar promotion.

For a long, long time, mortgage finance money was tight, even on loans that were insured by the Federal government itself. This brought on a "recession," rvith related causes, in 1938. The trouble then, as now, was rvith authorities that held on like grim death to the ancient, discredited system of multiple short-term mortgages on a single home, rvith bloated down-payment of "no less than 35 percent"a system that all but ruined the country in 1932, when Herbert Hoover's practical plan of loan reform was rejected by irresponsible opposition in Congress.

(Tell them you saw it in The California Lumber Merchant)

Didn't fUliss cr Thing

A foreigner wanted to see some typical western mountain scenery, so he hiredr a car at Denver and told the chauffeur to do the b-bst he could inside of two hours, whlch, he explained was his time limit.

It was rather a hair-raising experience, the car careening arp hill and down date at a terrific speed. However, the man-in-a-hurry was satisfied, and congratulated the driver when paying him off.

"But, I say," he remarked, "I'm afraid we must have run over something about an hour ago. I distinctly felt a a bump."

"Bump?" replied the driver. "Bump? Oh, that was the Continental Divide."

Ugty?

And then there was the guy who was so ugly that Frankenstein was picketing his house.

Well Spending

To understand the world is better than to condemn it; to study the world is better than to abuse it; to make the world better, lovelier, and happier is the noblest work of any man or woman. The measure of a man's life is the well spending of it, and not the length.-Plutarch.

Logicol

"No," replied the husband during a quarrel. "No, you didn't run after me. But listen, babe ! A trap doesn't run after a mouse, either. But it gets it just the same. See?"

The Price of Ftrme

"Fame sometimes deceives a man into believing he is better than he really is," once observed the celebrated tenor, Enrico Caruso. And then he related the following story to illustrate his statement.

The noted singer was motoring through the Northern section of New York State when his car broke down. He sought relief at a nearby farmhouse until he could get a mechanic to repair his car. Presently the farmer asked'the visitor's name, and Caruso introduced himself.

"I am Caruso," he said simply.

"Caruso !" exclaimed the farmer, leaping to his feet and warmly grasping the singer's hand. "To think that such a great man should visit my humble home. Caruso ! The great explorer, Robinson Caruso !"

Hot Roising

A certain low-brow wrote the editor of the local paper and asked for information; he wanted to know when and where it is polite for a gentleman to raise his hat. The editor replied:

"Without consulting etiquette authoritles, I will glve you a horse-back opinion on the subject, and suggest that

the hat should be removed on the following occasions: When mopping the brow, when taking a bath, when eating, when going to bed, when taking,up a collection, when 'havin! the hair trimmed, when being shampooed, when standing on head."

V. C. Kitchen Soid:

In the business of life, Man is the only product. And there is only one direction in which man can possibly develop if he is to make a better living or yield a'bigger dividend to himself, his race, to nature, or to God. He must grow in knowledge, wisdom, kindness, and understanding.

Broodening

Reginald, in a fit of choler,Thrust his head neath a big steamroller. The folks were all surprised to find, How the treatment broadened Reggie's mind.

Possing Remqrks

Sam says he meets all kinds of girls. Some of them are awfully positive and others are vice versa.

There's a famous saying to the effect that whiskey improves with age. What they mean is that the older a licker-drinker gets, the more he likes it.

A kilted Scotch highlander met one of our American soldiers in a bleak mountain district in Scotland. The American soldier said: "Pal, I'm lost." The Scot said: "Is there a reward out for ye?" The American said no. "Well, then, ye're still lost," said the highlander.

WAR, said the grocery-front philosopher, doesn't always decide who's right, but it DOES decide who's left.

And the literary man went into a restaurant, ate one of those small meals, and wrote across the face of the menu: "What foods these morsels be."

Red Bud

Too lovely to be real, here is this slim

Brown net of limbs that lie in intricate design

Upon the crystal sky. . . . This is no whim

Of wearied fancy, that our eyes define

From tangled thoughts webbed in a darkening brainThese scarlet-clustered stems, blue-misted, still

Beneath the hush of wind, this soft refrain

Of color breathed upon a greening h,ill-

Not so. Once Beauty walked here undivined.

This is a flowering dream she left behind.

-Joyc"e Hunter

Don'f Bother to Wrop lt

Salesman: Sir, f have something here which will make you popular, make your life happier, and bring you a host of new friends.

Supply Store Manager: I'll take a quart.

Planing Mill Seruice

Save iime save money ..saveheadaches by using Inland's Planing Mill Service. Use 1000 ft RR spur to ship limbers direcl to lnland. After milling, Inland delivers if you wish, Next time lry Inland - profit ably.

Herb Forrell Becomes Club 39 President rthe Hord Woy'

' A hard-hitting new program for the coming year was bpened rp by Oakland Hoo-Eloo Club 39 with an Election iNite meeting, September 24, at the Oakland Seafood Grotto, $c€n€ of many past spectacular plub 39 meetings.

Following libations (courtesy of the club) and a roast ibeef dinner par exCellence, the smiling Gamerston & Green lsalesman,'Joe Pepetone, took a last stand at the.rostrum and quickly reviewed the club's activities during the past $'ear. After thanking all members for their support during his regime, Joe turned over the spotlight to Bill Chbtham, jhimself 'a past president, for a eulogy on the new president

Fot

PTYWOOD

to be-Herb Farrell, of Hogahi"Wholesale Building Materials, Oakland.

pmst6fff EAIREIL (rop photo) tdk$ over Oqkloird Hoo-l{oo hchn. Ccnlcr: Bill Chorhom (right) odmir* shopcr given ro hcppy Joe Pepetonc.,(rronding). Boffom: Bonncr soyr 'The Virgin ldrmd: Wont t{rc.Ngxl Hoo-Hoo Convenlion" t\'

R edaood For Every Purpose

Farrell, however, survived the "ordeal by oration" and came back with a few candid observations of their own.

After receiving the president's gavel from Pepetone, Farrell's first official action was to present Joe with a Delta Homecraft Shaper for his home workshop-a gift from the Oakland Hoo-Hoo for his hard work as president the past year.

Farrell then went on to thank the 70 members present for their support and pledged his full attention to club matters for the coming year. Other officers and directors elected to serve with Farrell are as {ollows:

Chris Sechrist, Sun Valley Lumber Co., vice president; Ev Lewis, Gamerston & Green Lumber Co., secretarytreasurer; Jim Hendrick, J. W. Hendrick Co., sergeant-at-

arms. Directors: Jerry Mashek, Hill & Morton, Inc. ; I{ollis Jones, Western Door & Sash Co.; Ralph Hill, Hill Lumber & Hardware Co.; Frank Timmers, Strable Lumber Company, and Bill Johnson, Hobbs Wall Lumber Co.

For the following meeting, October n, Bill Johnson, general chairman, promised a sparkling political rally featuring speakers from both parties.

Lumber Firm Seeks Tidelqnds Site

National City, Calif.-George V. Johnson, head of the National Lumber Co., has applied to lease a 68,000-square foot parcel of tidelands property as a storage and assembly yard after relinquishing half a block of storage yard at 10th and Highland October 4 for commercial construction.

o Jim l$qcDonqld

o Dove loshley

35 N. Roymond Avenue

Posodenq l, Coliforniq

TWX: Pqsocql7224

RYqn l-0614

An Election Year

Reminder

It hos long been soid lhqt ". rhe politicion plons for lhe nexl eleclion, lhe stolesmon for the nexl generolion."

Thii contrqst belween expedient ond longronge oltiludes exisls, os well, in our own business. Mony socrifice o long-ronge repulolion for quotity in preference to immediole profil on "pricet' merchqndise.

With rhe products of the M. R. Smirh Shingle Compony, you con enioy bolh immediote profit ond o tosting reputotion for quolity.

|,OOO New SoGol Homes o Doy Seen

Governor Goodwin J. Knight told delegates to the California Real Estate Assn. convention October 2 that experts expect the state will need 1,000 new homes a day rvithin 10 years. Speaking of the state's phenomenal growth, he said, "Common sense dictates that our continued growth will require us to furnish betr,r'een 175,000 and 200,000 nern' homes each year to provide adequate houses for our ever-increasing population."

Anh Pqcific Logging Gongress in' Son Frqncisco Session NoY. ll-t4

Loggers of the west will meet for the 47th session of the Pacific Logging Congress at the St. Francis hotel, San Francisco, Nov. 11-14. The congress will have as its theme, "The Logger-The Forest-and You," and will feature discussions by some leading figures, according to Carwin A. Woolley, cong'ress secretary. President of the 1956 Congress is Herbert W. McMahan of the Ralph L. Smith Lumber Co., Anderson, Calif., rvho rvill preside over the meeting.

Among the scheduled speakers are Mayor George Christopher of San Francisco, President McMahan, Kenneth Smith, The Pacific Lumber Co., San Francisco; T. W. Ildstad, Weyerhaeuser Timber Co., Enumclarv, Wash.; Dr. Henry J. Vaux, Dean of the School of Forestry, IJniv. of Calif., Berkeley; Prof. J. Kenneth Pearce, professor of Logging Engineering, College of Forestry, IJniv. of Wash.,

Seal 0' Cedar Certigrade Shingles, Seal 0' Gedar Certlgroove Shakes and Aloha Brand Red Cedar lumber mean quality

Seattle; DeWitt Nelson, director of the California Department of Natural Resources; Alfred R. Morgan, aquatic biologist, Oregon Fish Commission, Research Laboratory, Coos Bay, Ore., and Elmber E. Matson, chief of the Forest Utilization Service, Pacific Northwest Forest & Range Experiment Station, Portland.

Two panel discussions will include one on "What's Ne.iv in Logging?" and a "Loggers' Forum" where a panel of industry representatives will answer questions from the communications media.

The three-point program will stress the actual operating problems of the industry, the responsibilities of the industry to carry on its operations from a standpoint of perpetuity, and the public relations problems and aims of the industry.

Your Customers lTill lfemand

Quick Service

Fall and eady'W'inter Construction and Repair Business requires Spot Shipments from Mills with ample diversified stocks. Our production hos been stecdy qnd our invenlories ore well bolonced.

S[e can supply your mixed car needs in SUGAR PINE, PONDEROSA PINE, DOUGLAS FIR, \THITE FIR, CALIFOR-. NIA INCENSE CEDAR and a limited amount of PORT ORFORD CEDAR in 4/4 and 8/4 high grade commons.

Pine Moddings can bc itcladed tn totr mtxeo c4?

Mills at Anderson, Red Bluff, Castella, Wildwood, and Mt. Shasta, California

Sales Office at Anderson, California

Milirory Hbusing for Deqler Bids

Department of Defense military housing approvals, as of September 17, shows new installations on which retail lumber dealers may bid, reports the National Retail Lumber Dealers Assn. Dealers should ask the commanding officer at any of the military installations in their trading areas to place their names on the mailing list to receive invitations to bid. The same officer can also furnish the names of the successful bidder if the dealer is only interested in furnishing materials, or bidding as a subcontractor.

The western installations include:

ARIZONA-(Army) Fort Huachuca, 575 family housing projects; Yuma Test Station,209 projects. (Air Force) Luke AFB, 795; Yuma County MAP, 320.

CALIFORNIA-(Army) Benecia Arsenal, 14; Camp frwin, 350; Fort Ord (2), 1089; Oakland Army Base, 88; Two Rock Ranch Station,.33. (Navy) Barstow MCSC, 51; El Centro NAAS,24l;Point Mugu NAMTC,36O; Mojave MCAAS, 695. (Air Force) Hamilton AFB, 550; McClellan AFB, 125; Oxnard AFB, 200; Travis AFB, 5m.

IIEW MEXICO-(Army). White Sands Proving Grounds, 134; Wingate Ordnance Depot, 8.

OREGON-(Air Force) Klamath Falls MAP, 220.

WASHINGTON-(Army) Fort Lawton, 66. (Air Force) Fairchild AFB, 250; Geiger AFB, 228; McChord AFB, 1,000.

TERRITORY OF HAWAII-(Army) Schofield Barracks, 1,326; Fort Shafter, 100; Tripler Army Hospital, 164. (Navy) Barbers Point NAS, l,l401' Camp H. M. Smith, llalawa Hts., 158; Kaneohe Bay MCAS, 92I; Lualualei

Poar Lu'BER GoMPANY,

o n€rw wholesole distribution yord loccted ot Dock No. l, Port Hueneme, Colif., is NOW READY to offer q new type of DE [UXE, FAST SERVICE to ihe RETAII IUIUBER YARDS in rhis.importonl Zone of lnfluence.

FOR THE FIRST IlIfE, CARGO Shipmenis ore NOW Avoiloble to RETAI! DEATERS in this qreo vrA

L. C. L.

WHOTESALE VIA CAR,IOAD

TRUGK-ond-TRAItER

qnd CARGO

IOTS

For q NEW, F-A-S-T ond EFF|CTENI Service, ff's NOW fhe

116

Branch \IAD, 34: Pearl Harbor NRS, 160; Waikele NAD, 43; Force) Hickam AFB, 600.

Naval Base, 650; Wahiawa West Loch NAD, 37. (Air

BCA Congress, Coroncrdo, Nov. 6-9

The 33rd anniversary Congress of the Building Contractors Association of California will be held at the Hotel del Coronado in that city November 6-9. President of the BCA is Ernani Bernardi. Many building products manufacturers had already reserved booth space and only a few spots were left in the exhibit hall early last month. A full schedule of business meetings and election of 1956-57 officers is on the program. The congress usually attracts almost 1000 construction industry people from Bakersfield to San Diego and tlre Arizona border r''i'est.

August Housing StqrtslOl,OOO

The preliminary estimate of 101,000 nerv nonfarm dwelling units started in August is 23,7AO units less than July last year. Only 5@ units rvere public housing. An upward revision in the May figures of 5,700 units brings the total of starts for the first eight months of 1956 to 782,900 units. This is 159,900 less than the corresponding period for 1955 and, on a seasonally adjusted basis, is at the rate of 1,110,000 units annually, a little higher than the last two months.

Pqrk Monoges Willits for DMCo.

Kenneth I. Park of Turlock has been appointed by The Diamond Match Company as manager of the Willits plant and yards.

T\TENTY.FIVE YEARS AGO TODAY

As repo*ed in The California Lumber Merchant November 1, 1931

J. Walter Kelly, sales manager for the Chas. R. McCormick Lumber Co., San Francisco, is a recent convert to the use of flying to save time in lumber selling.

The Patten-Blinn Lumber Co., Los Angeles, announces the purchase of the yard and business of the Culver City Lumber Co. and of the I{. W. Newton Lumber Co., San Bernardino

More than 100 members of Hoo-Hoo gathered in the

FACTORY PRE-FIT

famous Calaveras Grove on October 11 and dedicated a huge Sequoia Gigantea tree to the memory of the late Parson Peter A. Simpkin. Frank W. Trower of San Francisco was chairman of the program. . . . A plaque was placed on the tree inscribed: "To the Memory of 'Parson' Peter A. Simpkin, Supreme Chaplain, Concatenated Order of Hoo-Hoo, the Fraternal Order of Lumbermen. He Knew and Loved the Forest, and Was a Friend to Man."

W. B. March of Ivanhoe, Tulare county, California, died October 13 at the age of 59. He lvas one of the most prominent members of the San Joaquin Valley Lumbermen's Club.

The San Diego Hoo-Hoo Club has elected John Lupton president, Mearl Baker vice-president, and Russell Piersall secretary-treasurer.

Frank J. O'Connor of San Francisco has been elected president of the Ship Owners Association of the Pacific for the tenth time.

Hoynes Joins Soles'Deportment of Eost Asiatic Compaay, Inc., L. A.

Lew Haynes has joined the import department of the East Asiatic Company, Inc., trading division, in Los Angeles, it was announced by Gorm Larsen, office manager there for the worldwide importing and exporting concern. Lew has been operating the Haynes Sales Company for the past several years and is well known throughout the building and lumber industry in the Southland. According to Svend E. Jensen, Import Department manager for the firm in Los Angeles, Haynes will detail the trade with a full line of imported hardwoods from the markets of the u,orld.

"With the appointment of Mr. Haynes, the East Asiatic Co., fnc., is expanding its imported wood products market to reach all of the Southwest," Jensen said. A full line of all hardwoods from Ettrope, South America and the Orient is now available through the East Asiatic Company, declared Haynes.

WE BETIEVE I]I SATISFTED CUSIOMERS

YOU con depend on Mqson Supplies when you need STANDARD BRAND ITEMS for your cuslomers. lt requires iusl one 6qll-qnd one slop. lel our inventory be your source of supply . lt is our desire to render o complele service. Locqted in lhe heort of the greoier Los Angeles induslriol oreo<diocenl lo freewoys.

P'B's Highlond Pcrrk Yqrd Glosed

The Highland Park yard of the Patten-Blinn Lumber Co. was closed Sept. 29, according to Fenton H. Sink, manager. The closing of the retail site ends 40 years of service in the area by the old lineyard company. Sink, who was manager for 30 of the yard's years, said he plans to take a long vacation. The South Pasadena yard was another of P-B's most recent yard closures in the overall plan.

Georgicr-Pocific Adds New Wqrehouse

J. L. Buckley, Georgia-Pacific Corporation vice-president, announced the purchase of the Charles E. Sand Plywood Company, Portland, Oregon, rvhich brings to 35 Georgia-Pacific's fast growing warehouse network.

Firsf 'Nits' ond 'Lice' Sole ot Dovidson's Goes Over 5o Well It Becomes Annuol Foll Event

fn a general clean-up sale of "dog" items recently, the Davidson Plywood and Lumber Company, Los Angeles, held a two-day sale of slow-moving items of doors, plywood and specialty products. According to Chuck Breiten-

Redwood And

HOME.I,IADE ADVERIISING corried out rhc Big Borgoin ideq ot the Dqvidron role, ond lhc customers loved the whole ideo<rpeciolly rhe Free Refrechmentr or shown in lowcr left photo. Group ot lower right helpr ret up the role. Top cenler tcan. show; Ghuck Breitcnbucher (lcff) ond Art Froehlc bucher, sales manager of the Southern California branch, this sales promotion idea will now become an annual event to clear out the "Nits" and "Lice" from inventory and make room for new stock in the company warehouses. More than 1000 shoppers 'attended the big event and browsed through the plant looking for pieces of materials

You[Inylorqot

sThere are many, many historical events recorded for the month of November. Outstanding of all, we think, I.incoln delivered his "Gettysburg Address" on November 19, 1863. But the opening of the Suez Canal to traffic 87 years ago this month was a great "boom" to world conunerce, along with the first transcontinental telegraph system in the United States in November 1861. . . . And so that we Americans will definitely NOT FORGET, the Statue of Liberty was unveiled in New York harbor November 28, 1886. . . . It is a constant reminder of our freedom and way of life.

to best fit their needs. All "dog" items were neatly arranged and posted as to price, grade and general use. A full staff of salesmen were on hand to handle the crowd and,'in the final hours of the newest promotion idea yet to be tried under the management of Art Froehle, all slowmoving stock had been sold. It was a "cash and carry" deal and every purchaser went home with a bargain. The Davidson organization made room for the immediate arrival of new stock, too.

"We intend to hold these sales in the fall of each year, and we believe other wholesale distributors can follow through on this same idea to eliminate stock that is not moving through normal channels and get rid of those 'Nits,' 'Lice' and 'Dog'items, which are a burden on sales and a robber of warehouse space," Chuck declared.

JOE TARDY

WHOLESATE IU'UIBER, qnd Commission Broker

lf you wcnl me personolly, csll LUdlow l-O778i

ff anyone cl Angelus HordwoodLUdlow 7-616A

HAR;;.;oDs

from ANGELUS Hordwood Compony

FtRPine -'Spruce - Gedors - Redwood

qnd Clfher Species from Some of rhe Best tvtills

Reody, Willing ond ANXIOUS to Serve YOU

OLD GROWIH DOUGTAS FIR.GREEN-AD-KD Corgo - Rqil - Truck&Troiler

. Wholenl" {u^be, "ilerchant

1908 Conodq Boulevord

Glendole 8, Colifornio

Medford Corporolion Mixed & Pooled Cors KD or GREEN DOUGTAS FlR, KD V. G. UPPERS wHtTE FtR, P!NE, TNCENSE CEDAR

PERSONAL SERVICE ON HARD.TO.GET ITEMS TIMBERS IO FIFTY.FOOT TENGTHS

Representing Oceon View lumber Co. - - Corgo

Thirty.-Five Yeors Experience Marketing Western Forest Products"

Semi-Annuol Western Pine Meeting Finds 1956 Will Be Neor Top Yecrr for Shipments

Portland-The Western Pine Region lumber industry directly employs 91,000 people in 300 communities earning a payroll of some $400,000,000, Pres. A. L. Helmer told his Western Pine Association semi-annual meeting here. The Polson, Mont., mill operator reported the industry's 1955 lumber production could have built 850,000 homes, or could have filled 250,000 railroad cars-enough for a continuous train from Spokane to Philadelphia. Some 300 representatives of member lumber mills scattered across the big, l2-state \Mestern Pine region attended the three-day sessions, presided over by Helmer.

In a report to the association on lumber, Asst. Secy.Mgr. W. E. Griffee called the present market situation "neither bright nor gloomy," and listed as brakes on housing-both natural and imposed-the slow-down of mortgage money, some overbuilding in certain areas and increased costs of property, labor and materials for building.

He noted that, despite the recent slump, volume of shipments this year should be the second best in the industry's history.

"It is the sweating out of these stiffly competitive periods," Griffee declared, "and figuring ways to hold its costs down while improving its products which has enabled the Western Pine industry to steadily increase its share of the national softwood sales."

The association itself has shown accelerated growth with the industry as evidenced in a report to the group's board of directors by Association Secy.-Mgr. S. V. Fullaway, Jr. In 1946, the region's lumber production stood at 6 billion board feet, and the association membership at 170 companies. Its staff numbered 44.

In the decade since that time the region's production and shipments have reached Bl billion board feet. There are 369 member companies (as of Sept. 1, 1956) and 440 plants representing about 85/o of the region's production. The association staff now numbers 81 persons. A record of association activities shows an increase from 111 tree farms covering 2.3 million acres in 1946 to 1077 tree farms covering more than 6 million acres today, a promotional program including an enlarged national advertising campaign, a newly expanded laboratory, increasing grading bureau activity and continued heavy statistical and steady traffic service.

Specific actions taken by the group's board of directors at the meeting included the establishment of an association safety committee and authorization to add a safety expert to the association staff, approval of an expansion in the research program, and approval of committee action on important problems in grading, research, promotion, traffic, moulding, statistics and forest conservation.

An important group action was the approval of a proposed change in American Lumber Standards for the standard finished thickness of one-inch lumber f.rom 25/32 inch to 3/a inch,.provided "such finish size is related to a definite moisture content provision." FHA had requested the American Lumber Standards Committee to relate ALS

Here's the Answer to Yovr Problem-

Glide-A-Fold

sizes to moisture content, and at the ALS spring meeting a subcommittee was set up to recommend such moisture content provisions.

Forest Economist A. Z. Nelson of the National Lumber Manufacturers Association warned that untrue gloomy predictions of timber famine by federal foresters-in the face of bright facts contained in their own Timber Resources Review-can harm forest products markets and discourage U. S. timber products trade with the free nations.

E. C. Rettig, executive vice-president of Potlatch Forests, Inc., Lewiston, Idaho, was named as Western Pine Tree Farmer of the Year for his leadership in selling the tree farm program to the small owner.

Western Red Cedor Shinglesr Shqkes Hove Added lnsulqtion Volue

The excellent insulation value offered by western red cedar shingles and shakes for roofs and exterior walls is a factor worth consideration when beginning new home construction or remodeling.

From two viewpoints, heat insulation is vital in all homes. First, if a roof or sidewall does not give insulation against transmission of heat in an effective manner, the resulting heat loss must be made up during cold winter months by burning additional amounts of fuel that this heat loss represents. In many homes, the cost of heat lost annually for two or three years would provide a new cedar shingle roof or cedar sidewall.

Second, during summer months, when heat is definitely

not wanted in the home, the heat insulating ability of cedar shingles and shakes is equally important. Homes are cooler, because instead of -absorbing and transmitting heat inside the residence, cedar shingles and shakes ward off the sun's rays.

Actual scientific tests have proven the rate of heat transmission through a thin layer of cedar shingles is so much less than through other types of roofing and sidewall material, that cedar's fine insulating qualities offer a big advantage on roofs and walls. The natural beauty of wood achieved with red cedar makes it a material well worth investigation when planning a ne\,v home or renovating an older home.

peruor"ah

Ch.uck Clay, head man at Clay Lumber Co., Inglewood, has returned from a sales survey trip in Oregon and northern California.

Bob Rushing salesmanager of Giustina Bros. Lumber Co., Eugene, was in San Francisco on business for an October week.

Jerry Griffin, salesmanager of Western Pine Supply Co., Emeryville, has brought in Sheldon Sussman from his Greater Bay area territory and placed him in direct mill sales at the offrce.

Tom Parker, executive ol Getz Bros. & Co., spent a week in Minneapolis on business last month.

Recent southern California visitors are Mr. and Mrs. H. G. Dowson of Idaho. They are stopping at the Biltmore hotel. Harry has been prominent for many years in all phases of lumber production and sales in the Pabinc Northwest. The Dowsons expect to winter in Los Angeles.

Oakland wholesale lumberman Carl W. Watts took 10 days last month for northern California mill calls.

Here's a source of quality lumber dedicated to fast, efiqient deliuery, Your o'rders are given pronpt handl'ing, and are on their way to you shortly after they are received ! IZe ship both uraigbt and mixed carloads.

. Our sources of supply are among the best . . . and the emphasis we place on seraice will be a refreshing treat we promise! There's volumehere to fill the largest orders as well as great perconal intereJt and. "desire to plearc" on small ones. '$7hat's more, our mill people know their business, and you're sure to like the unifo?m high quality of our product.

So make a note, now. rtr7hen you're looking f.or top quality lumber, at a competitive''price giv- Ostrorit a try.

Raprcsentrng:

Grizzley Crok Lumbor Co.

nock Cr@k lumbcr Co.

N. E. Ecck qnd Sort

Orlrom lunbcr Co. re-monufqcloring plonl.

Ponderoto Plne

Sugor Plnc

Whlto Flr

Douglor Fil

Cedor

Redwood

Hcnlock

EngSlnonn Sprucc

Dee Essley, prominent "Babbitt" of Los Angeles, has been busy touring the state of California in the interests of Rotary International. The lumberman is a leader in southland social, civic and fraternal groups.

Gus Russell's right-hand man, Jno. Saner, Jr., returned to their Santa Fe Lumber, fnc., ofifices in San Francisco after 10 days in Oregon on business.

Roy Stanton, Sr. packed his bags last month and headed for Carmel. The most prominent item seen in his car was his golf equipment.

Jim Hall, Jr. spent an October week visiting mill accounts in Oregon and northern California for the James L. Hall Co. in San Francisco.

Sterling Wolfe,'salesmanager for MarquartWolfe Lumber Co. in the Hollywood offices, returned from an extended business and pleasure trip in the Pacific Northwest.

CLEAN

Cleon, uniform slock from enclosed wdrehouses. produc?s rhqf build good will os.well os repeoi sqlesl

FAST

Fost delivery from our owr wor€. houses or dircct from mqnufqciurers. Regulor delivery schedules in northern Cqlifornio.

True quolity meons thot you will be well sotisfied with every order you ploce with Weslern Pine Supply Compony.

Anet Hecrds Winton Wholesole

C. R. "Bob" Anet, who played an All-American brand of ball with the lJniversity of Oregon cagers in 1939, has just been named head of Winton Lumber Sales Company's wholesale division, according to Glenn Butler, vice-president and sales manager of the firm.

Anet, who will be handling direct-mill sales out of Winton's Sacramento office, came to Winton from Eugene, Oregon, where he had an interest in Oregon Lumber Sales, a general wholesale lumber operation. IIe remains interested and active in sports. Anet played guard on Oregon's "wonder team" in 1939, and was named All-American along with two of his Oregon U teammates.

(Tell thern you saw it in The Cali,forni,a Lumber Merchant)

Simpson Redwood Moves Sqles Offices lo 'rTop of rhe R.uss"

Nearly 200 lumber industry people attended an open house September 28 commemorating the magnificent new Simpson Redwood Company penthouse offices in San Francisco's Russ Building. The new offices, which were designed by Francis L. Whistler, occupy 3200 sq. ft. and the Russ Building's entire 31st floor. Simpson, for some time in need of larger quarters due

to the company's recent expansion program' began its "Operation-Top of the Russ" a few months ago when it took over the old offices of Beaumont & Hohman in the

Douglas Fir in sizes to 24" x 24"

Redwood in sizes to 12" x 12" - lengths to 24'

Pfanar capacity for surlacing up to 24" x 24"

Remanufacturing facilities for resawing up to 34" x 34"

BFOADWAY AT THE ESTUARY ALAMEDA, CALIFORNIA

PHONE LAKEHURST 3.5550

lf we can't find it we'll make it.

OPEN HOUSE-ING at thc Arond opening of the new Simpron Redwood Co. oficcr in the pcnthoure of the Rusr Building, 9on Froncilco, were lhe industry gucrb shown in bottom ponel. fop lefi phoro shows Simpson Redwood Solec' monoger E. G. "Dove" Dqvis with his ron Don (righr) ond friend; note Dqve's de:k node from mosrivc solid redwood rlcb. fop cenlcr rhows John Drircoll atd "ltl,sc" l/lcCormick of thc :tcfi ond friend. Top righr, Hol Lichr cr hir Simpron derk

\THoLEsALE T I M B E R S roBB,NG

Russ Building penthouse. Simpson Redwood then procured the services of Whistler, well-known San Francisco Bay area architect and redwood enthusiast, for a complete floor-to-ceiling remodeling. The result has been what many people ac,claim the finest lumber office on the West Coastfunctional to peffection, and designed in a manner to present redwood at its best.

Spolding Tronsfers Doley

Strathmore, Calif.-Vinton Daley, who has been at the Strathmore yard of the Spalding Lumber Company for 18 years, will work out of the Visalia office from now on. He is now first assistant to the general manager and coordinator of the Spalding tract houses in Tulare county.

"When You.Order From Us-Make Room Jor the Slock"

Specify ,DUR,ABLE'S PLYWOOD

a product of Durable Plywood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

Dickinson Tqlk Opens SCUiA Yecr

The first meeting of the Southern California Lumber Seasoning Assoiiation of the fall year was held October 4 after a fine meal of prime rib at Curries Santa Fe, Long Beach. The meeting was called to order by President Herb Geisenheyner at 8:15 p.m. He immediately introduced the guest speaker of the evening, Dr. Fred Dickinson, director, Forest Products Laboratory, University of California, Richmond.

Dr. Dickinson's talk was "The Effect of Time, Temperature and Relative Humidity on the Relief of Case-hardening Stresses.f' The talk included slides which illustrated the results of this study. It rvas most interesting to learn what efiect high heat will have in the relief of drying stresses. It can also be assumed that a combination of high heat plus the usual high humidity is even more effective in relieving these stresses. A lively discussion followed this talk.

Announcements were made that a Kiln-Drying Course will be held at the Oregon Forest Products Laboratory, Corvallis, December 3, and the same course will be held at the California Forest Products Laboratory, Richmond, l)ecember 10.

The next association meeting will be December 6 in the Los Angeles area and announcements will be forthcoming as soon as arrangements have been completed.

Those attending October 4 were: Jack Johnson, Cort Mason, Downey Dry Kiln and Milling Co.; Harland Walters, Penberthy Lumber Co.; Earl Simon, Hammond Lumber Co.; Frank Keuski, Associated Molding Co'; Charles

Darable's fir,000,000 plant inr:estment-ttthicb inchd.es tbe fnest equipient aoailible-assures you of consistert qttalirt,

D"roing Califotnia dealers with a combined Annual Production of ovet 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood .. .Tbrougb qualifeil iobberc only.

L)pecializing in TRUCK & delivery as well as Carload

TRAILER* lots. DURAB

Hi-:fJJ's S*rce /983 "A Aunbtfu'9ue4Qry" COTNPIITE STOCKS OF DR,Y VERTICAT & FIAT GRAIN C & BTR DOUGTAS FIR CLN. HRT. REDWOOD l" ilrru 6" thick up to 18" wide up lo 32'long l" lhru 8" thick up to 24" wlde up to 24'long :DRY: PHONE-WR,ITE-WIR,E Telephone: VAfencio 4-8714 I. E. HIGGINS TUMBER CO, 99 Boyshore Blvd. Son Froncisco 21

Gluolity Control of Lumber -a DeqSOnll|$ !,"

With rhe lUfoore tloster

Autog rcr ph ic Controller

Thi; single compoct inslnrmenl is truly lhe "moster-mind" of lhe lloore Cross-Circulqlion Kilnit embodies in one cqse these seporqle four-point conlrols:

Aulomoticolly conlrols ond records lemperolure ( | I ot green end of kiln, ond (21 ot dry end of kiln, (31 outomqlicolly controls humidity, ond (41 outomoticolly conlrols roof ventilclion, conserving steqrn qnd fuel.

INSTRU'tAENT REPAIRS

ln3lrumenta thot orc nol occurqte cosl money to oporqlc. Send your insl]urnant3 to our In.lrumanl Loborotory for prompt repoiring qnd rccalibrot ing. All repcir work guoronbed.

Beckman, Beckman Lumber Service; John Kurzhals, Sun Lumber Co. ; Charles Lakeman, E. J. Stanton & Son; L. G. Wilford, L. S. Kunert, Oscar Bark, Coast Kiln Co.; Lou Wilehek, Bob Bennett, C. M. Lovsted & Co., Inc.; Herb Geisenheyner, Wayne Gardner, John C. Walsh, Coast Kiln Co.; Howard Pitts, Rex Wall, Bill Woodin, Wall Dry Kiln Co.; Art Furcron, J. S. Moody, Consolidated Lumber Co., and Secretary Bob Inglis, Associated Molding Co.

Everyone in the association was very happy to welcome back Charles Lakeman after his illness looking so well.

Anaheim, Calif.-Building-permit valuation in this year's first six months was $7,317,571 here.

lnteresl High in New Teco Pofiicle Boord Pilot Plont

Washington-Recent announcements of the new wood particle board pilot plant, nearing completion at the Teco laboratory, have brought widespread inquiries concerning the availability of the new service, according to officials of Timber Engineering Company, research affiliate of National Lumber Manufacturers Association. With data from this pilot plant and its companion testing facilities, a manufacturer can go into commercial production. Formal opening is scheduled for November 8, during the annual meetings of NLMA and Teco, with work for clients startirig in mid-November.

lct the Aloorc ilorter Recorder Con. froller tole dro "guor3" oul of lumbcr drying. Writc todcy.

CONCREIE PROOF of lhe regord in which Colqverqs Cemenl Co. holds its employes wos the presentolion by President Wm. Wolloce Mein, Jr. (left) of commemorotive gold worches to veleron sqlesmen Al Moier ond A. L. "Buck" Sundell (center) on lheir recenl retirements os Vice-President Mel J. Iondon (right) looks on opprecioiively

Pnrton&l;tiet..,.

M-M-M-MARLlN!-NORMAN DAVIDSON (right), ex:<urive of Pqcific Wood Products, Los Angeles, stonds beside his prize wilh his cerl:firotion of londing rhis 302-pound beouty (it look qlmosl two hours!) off rhe SoCol (oqst August 23.

The others from left to right ore Bill Howthorne, son of the skipper; Rolf Stolesen. Duroble Plywood Co.; brother Jock Dovidson, lhe well-known imporler, ond (reor) Copl. "Poppy" Hqwfhorne of the "Juliq D." The morlin wos lhe lorgest of record for the Bolboq Angling Club since 1949 $.

ARIESIA DOOR COMPANY's new Diesel 9O0 semi-iruck ond troiler rig is shown obove. Used by the Arfesio, Cqlif., mqnufqcturer in intro ond interstote delivery, this big rig hondles 1400 doors eqch lood in oftering direct foctory-lo-deoler delivery, reports ADCO Generol Monoger Andy Vosquez. Firsf unit of o plonned Diesel fleei, this $14,000 rig for store-door delivery is operoted by Engineer Ed Huyzengo on regulor schedule through Colifornio, Arizonq qnd points norfh ond eost, with overnight delivery from L.A. to 5.F. qnd [.A.-Phoenix

THE GARDEN PARTY ot rhe home of Bessie Stewort in Bell lhis summer wos enioyed by o lorge number of the members of [. A. Hoo-Hoo-Ette Club No. l. The lurnberwomen shcwn ql the rqble in lhe photo ql ihe righr ore representqtive of the crowd. left ro righr, rhey ore: Mobel Stoser, Sollye Bissell, Morguerite Dixon, Bessie Stewort, Corrine Adoms qnd Betly Morrill

C. C. FEHI of Winters, Colif. (center), wos winner of Americon Sisolkroft Corporotion's receot "Use of Poper" contest ond here receives q supply of Sisolkrqft re-enforced wqlerproof pcper from Sisolkrqft Sqlesmon E. L. McKinnon os Tom Stowers (righr)r monoger of the Diomond Motch Co. relsil yord in Winters, looks on qs preseillolion is mqde there

(-Photo Courlesy of Huntinglon Pork Doily Signol)

ilARTIN PLYWOOD COTNPAilY

Wltolenle bhtributor

Ash Philippine Mohogony White Pine Birch

Knofty Pine Plywoods

Douglos Fir Knotfy Cedor Hordboord

-Comblnoflon Screen DoorsOftce ond Worehouse: 6614 Bandinl Boulevqrd . los Angeles 22, Galifornic

PHONES: PArkwoy 8-3891 RAymond 3-3661

Jritz Roberts Lumber Compony

Esrablished in Los Angeles

Fritz Roberts, former manager of the Hallinan Lumber Co., fnc., Los Angeles, has opened his own sale lumber concern at 4230 Bandini Blvd.. in the

Mackin wholeCentral

58

Manufacturing District. All Pacific coast softwoods will be handled by the new firm on a direct-shipment basis.

For the past 1O years, Roberts has been identified in wholesale lumber in the San Joaquin Valley, San Francisco and Los Angeles. He resigned his post at Hallinan Mackin to open the new Fritz Roberts Lumber Company. He is a graduate of the University of Nevada, where he majored in business administration. Fritz resides in Los Angeles with his r,vife, Pandora, and is prominent in civic and social affairs in the southland. He was born and raised in Reno, Nevada, but has lived in California for the past 25 years.

New Members Welcomed Into SCRLA

During October, Ralph N. Baker, vice-president and general manager of the Barr Lumber Co., Santa Ana, enrolled the Twin City Lumber Co., Beverly Hills, as an associate member of the Southern California Retail Lumber Assn., and the Tropical & Western Lumber Co. was re-enrolled in that category.

lUdlow 3-451I

Also, during the month, SCRLA President Wayne F. Mullin, and president of the Mullin Lumber Co., Los Angeles, enrolled into thg association the Mullin Lumber Co. of Tustin (successor to the Tustin Lumber Co.) and the Terry Lumber Co., Northridge, on the property formerly

Fritz ROBEN''

MAIN

PACIFIC FOREST PRODUCTS, INC.

Wholesale Lumber

Douglos Fir o Redwood o Ponderosq ond Sugor Pine

occupied by George Hammond & Sons, as active members. Xlaver \Veisel, manager of the Srrnland I-urnber Company, 8,1 \fonte, enrolled their other three branch yards into active SCRLA membership; additionally, Dealer Weisel raised the main yard of tl-re company into the Sustainine Member category of the SCRLA.

Officials of the nerv member yards and firms are : Sunland Lumber Co., Sun Valley-X4artin Weisel, owner; Sunlancl Lumber Co. of I-ancaster, 45600 North Sierra Highu,ay-William \\reisel, manaser; Sunland Lumber Co. of Claremont, 120 S. Alexander Ave.-Bill Weisel, managcr; Sunlancl Lumber Co., 11250 E. Firestone Blvd., Norrvalk Jack Adelstein, nanager; N{ul1in Lumber Co. of Tustin, 135 First St., Tustin-Don Taylor, manager; Terry l-umber Co., 18300 Parthenia St., Northridge-Terrv N{ullin, manager. Ofhcers of Tu'in City Lumber Co., i10O S. Ber.erly Drive, I-os Angeles, are John \V. Hunter, executir-e uranager, and I{. A. Collins and \\'r. \\r. Ramsav, partners; Tropical & \\re stern Lunrber Co., 4334 Exchange Ar,e., Los Angeles-Hamilton von Breton, president; Lonis S. Kunert, r.ice-presiclent; R. I,'. Malamed, secretary, and John C. \Valsh, treasurer.

Green Veneer Plonf to Stcrrt

Reclding, Calif.-The modern plant of the Trinity Alps Luniber Co. in Hayfork for the production of green veneer was expectecl to be operating in October, said Harry Oatman, general manager. It u,iil begin rvith a single-shift operation of 2? men and rvill probably be an all-r..ear opera"tion producing 12,000,000 bf annually.

EMSCO is your besl

Doors, Flush ond Ponel

Douglos Fir Plywood

Hordwood Plywood

Oregonbord

Hondy-Hooks

Decorofive Ponels

Hercules Utility Tobles

Atlos Folding Legs

Woodlife ond Por

Borden's Glue

Cholkboords ond Bulletin Boords

&iriero Combination boort

Avqiloble in Mohogony, Birch, Ash & Douglos Fir

DOUGLAS FIR j REDWOOD r PTYWOOD

Rail

PACXFIC F'NR SALES

Representing Northern Coliforniq ond Oregon Mills

New SCRLA Associqte Members

President Wayne F. Mullin has enrolled two more associate members in the Southern California Retail Lumber Assn. The new wholesale firms are the Ray Hill Lumber Co., Los Angeles; Ray H. Hill, owner, and the Far West Fir Sales Co., Beverly Hills; C. M. "Friday" Freeland, president, and John Weston, secy,-treas.

Los Angeles Hoo'Hoo-Etfes Review Glub's Success qt Ocfober Meeling

Los Angeles Hoo-Hoo-Ette Club No. I was called to order by President Marguerite Dixon October 8 at the beautiful Silver Saddle Restaurant in Downey. Along with a delicious dinner, a fashion show was presented by Lorraine Southerland. There was much reminiscir-rg among the charter and older members of the club and much interest among the newer members as the past presidents each reviewed their year in office.

Anne Murray, founder and first president, spoke on her purpose in organizing the lumberwomen's club. She gave much credit to Ole May of The CALIFORNIA LUMBER MERCHANT in helping her in her first attempt to organize the Hoo-Hoo-Ette club. The other past presidents in the following order, Evelyn Fryrear, Bessie Stewart, Alvina Boyle and lVlabel Staser, reviewed the accomplishments and progress of the club during their year in office.

The original nine officers were honored but only the following seven were present, Anne Murray, Jeery llowe, Agnes Mcfntyre, Pluma Mcleod, Mildred Abbott, Doraine Pease and Peggy Stirling. Each was presented a corsage and past officer's pin.

This was a very interesting and enlightening meeting and each member present left more convinced than ever that she is a member of a fine organization.

Birthday prizes were won by Marie Stanton and Bessie Stewart. Door prizes of beautiful bracelets were donated by Zeesman Plywood Corp. and won by Gwendolyn Ramsey and Helen Proo. Much credit for this fine meeting must go to Orinda Hazen, who substituted as program chairman for Gertrude Armstrong in her absence.

All members of the club extend best wishes for speedy recovery to Roberta Kinkade, Dorothy Osborn and Pauline Slater.

The next meeting will be held Monday, November 12 at 6:29 p m. at Robaires French Restaurant, 348 So. La Brea, Los Angeles. Jim Lawler of Patten-Blinn Lumber

Co. rvill be instructor for year and each member is the first seminar meeting of this urged to attend.

R.oddiscraft Adds Kennedy in Polo Aho

Knute Weidman, Northern California sales manager of the Roddiscraft, Inc. wholesale lumber division, announces the addition of Pat Kennedy (left) to the Roddis sales force based at Palo Alto. Kennedy will be covering the East Bay and Central San Joaquin Valley territory and will be offering all species of West Coast woods furnished by the company.'s buying of;fices in Medford, Arcata and Ukiah.

All Roddiscraft buying offices, Weidman notes, are connected by leased-line teletype service in order to give the best possible service on all customer inquiries and orders.

Kennedy, a graduate of the University of Santa Clara, has been in the lumber business for the past five years. He originally spent two years with Elk Lumber Company, Medford, working in both that company's mill and retail yard operation. While working in the mill, he also received his certificate as a Douglas fir grader. The remainder of Kennedy's lumber experience has been with the J. A. Porter Wholesale Lumber Company, Washington, D. C.

QUATITY

lmported ond Domesflc

HARDWOOD PTYWOOD

Slngle Ply

DOUGTAS FIR & WHITE PINE PTYWOOD

Hardboard

Celofex - Foresf Hardhoard

H- Yu* I*,'*MATr'N o

All inquiries regarding NE$f/ PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 rVest 6th St, Los Angeles 14. Your inquiries will be nromotlv forwarded -by us to the manifactorer or dis'tribuior] who will then answer your inquiries direct.

Boltleneck Broken Wirh Plywood

HAIF.INCH FIR PTYWOOD

PANE[S-rcbbeted trr the endr, wcre slipped into tho pr.cut groov.s in rhe fl-ll to provido partitioncd 3toroga 3poce for the Formico shcers (lcft); for quick identificotion of thc slorcd rhoclr, eoch rloroge tlot ir rnorked with colorr correrponding to .he.tr. In righr phofo, Tl-ll groovcd f,r plywood octr in cficct os p?ecul rpocarr for divider poncls

United States Plywood Corporation of Dallas, Texas, has solved a tough storage bottleneck with two sets of simple warehouse cabinets that eliminate expensive joinery. The company did it with Texture One-Eleven (T 1-11). grooved fir plywood acfing in effect as pre-cut spacers for divider panels in cabinets for segregated storage of a wide range of colors in Formica sheets.

Based on an idea of R. E. McKee and Eugene Richardson, branch and assistant managers, respectively, the cabinet was made by Warehouse Foreman R. M. Bishong, who

Bolsqm Wool Insulotion

Wirh Reflective [,ifers

A new sealed blanket insulation with reflective liners, designed especially for air-conditioning economy and comfort, has been introduced by Wood Conversion Company. The new Balsam-Wool insulation with reflective liners reduces heat transmission three ways: by conduction, convection and radiation, thus permitting the use of smaller air-conditioners and lower operating costs. Balsam-Wool also gives maximum insulation protection in cold weather. Air spaces are pro-

constructed the 8x8x16-foot rectangular storage rack out of 4x8-foot panels of T 1-11 used as top and bottom pieces for the cabinets.

Half-inch fir plywood panels-rabbeted on the endswere then slipped into the pre-cut grooves in the T 1-11 to provide partitioned storage spaces. The rack was braced in the back with scraps of T 1-11 and planking.

For quick identification of the stored Formica sheets, Bishong marked above each storage slot with colors corresponding to the sheets.

vided on either side of the blanket by special "spacer flanges" which also make correct application easy. Like other Balsam-Wool insulations, the reflective blanket is enclosed for extra protection. The flanged liner of aluminum foil provides a vapor barrier as an integral part of the new blanket.

Balsam-Wool with reflective liners is available in both standard and double thicknesses in lg, and. 24' widths. For further information. write Wood Conversion Company, Department 419, First National Bank Building, St. Paul 1, Minnesota.

Tying Wire Dispenser

A fool-proof tying wire package, the Inland Pay Otr Pak with the Model 0603 dispensing attachment, is easily affixed to the drum top by means of three thumb screws. The Pay Off Pak can be used with any type of wire tying machine. All possibility of wire tangling is eliminateddown-time is reduced to nil-and the slinger ring, or hat which fits on top of the drum, is easily stored in most any out-of-the-way corner when not in use. The Inland Pay Off Pak is available for any gauge of tying wire.

Fuf l-size, A-color, Posfe-on Pqllerns Toke 'Aching Bqck' Off Shoulder Trode

This Christmas, the DFPA is offering dealers a merchandising kit keyed to full-size, four-color paste-on patterns for several outdoor decorations. The most ineffectual duffer couldn't go wrong with the new patterns even if he tried. All he does is glue the pattern on a panel of ply'rvood and cut around the edge.

The association's 1956 Christmas merchandising kit is built around three sets of patterns-a jolly six-foot Santa Claus figure, a set of two four-foot angels rvith a lighted candle, and a set of three four-foot choir boys.

In addition, each of the three sets which are designed to be made from one piece of fir plyrvood allorvs enough space for bonus figures to utilize any leftovers. For example, there is room on the 4x8-foot panel after the Santa Claus is cut out for a wreath ; u'ith the angels, a candle and a star may be included; and a music scroll can be obtained along u'ith the choir boys.

The patterns, now being featured in many national magazine advertisements, are available to dealers at 25 cents per set, thus giving the dealer opportunity to make profit on the sale of the pattern as well as on the plyrvood, or any other equipment he may sell along rvith it. Dealers may buy a few of them at a time or in quantities at $2.50 per dozen.

New point of purchase material for use in merchandising the patterns is free. This includes two 16"x42" in-store displays picturing all the patterns, one and two-column ad mats and full color 4-page envelope stuffers.

In addition, the association offers train table plans for 50 cents a hundred for free distribution to customers and 500 free envelope stuffers covering the train table plans. Dealers interested in securing the material can order by letter from the information above or write for additional details to Douglas Fir Plywood Association, 1119 "A" St., Tacoma 2, \\rash.

... Newliteroture...

Designed for dealers' use in making a package price on any of the 17 farm structures for which plans are shorvn is an estimate book recently released by the agricultural division of Masonite Corporation. Following the page on u'hich a farm structure is pictured and its features summarized are estimate sheets listing a bill of materials and space for the dealer's prices. When a customer requests the cost of building a pole type machine shed, for example, the dealer immediately can quote the price he has determined from the bill of materials. Each of the 17 plans specifies Masonite all-purpose Farm Board, the name given to ,4" Tempered Presdwood for farm uses in new construction, remodeling or repair. These and other farm building plans are available free to dealers.

The University of Illinois Small Homes Council has issued an 8-page circular rvhich gives essential facts about lumber and its use in home building. According to the author, Prof. Charles S. Walters of the University's forestry department, "Many persons describe their needs in r,vords which, to a dealer, mean lumber in excess of the grade actually needed. One of the lower grades might serve just as rvell at less cost." Single copies of "Selecting Lumber" are 10 cents from the Small Homes Council, Unir.ersity of Illinois, Urbana.

The 17th edition of Packaging and Carloading Guide has just been published by the Signode Steel Strapping Company. This handy, 48 page booklet-free to all who request it-tells horv to package and carload for maximum product protection at minimum cost. 26O0 North Western Avenue, Chicago 47, Illinois.

(Tell them yon saTu it in The Californi.a Lurnber Merchant)

,IIANUFACTURER ond JOBBR: HARDWOOD FLUSH DOORSFIR PTYWOOD - HOLIYWOOD, JR.

LOUVER DOORS ond COMBINATION SCREEN DOORSREDWOOD PTYWOOD

Distributor NORDCO Precision-Mode Products

Speclolizlng in Shfpmenfs vio Rqil From Goost to Coost

You Con Depend on

CARLOW COMPANY

738 Eost 59th Street

ADoms 4-0159

Los Angeles I, Colifornio

Esrqblished | 896

lnlond Lumber Gompony Holds "Removol Sole' for Decrlers Before Move to Riqlto

Believed to be unique in the lumber industry, Inland Lumber Company started in October a "Removal Sale" to Southern California dealers. Knowing that moving large stocks of lumber from its Bloomington yard to its ner,v

68O7 McKinley Ave Pleosont 2€13;

wholesale yard at Rialto, Calif., would cost considerably, the Inland management decided to cut its moving and handling costs from the wholesale price of its stock and pass the savings on to its retail customers.

Advising dealers to study the extra profit potential as a result of the reduced wholesale lumber prices offered, fnland President Fred S. Thomson said, "Obviously, Inland has no desire to offer unwanted advice to the hundreds of thoroughly competent' retail dealers who are our customers, but we would be remiss if we failed to point out that they can increase the profit spread appreciably by taking advantage of these special buys."

... Vice-President and General Manager Stark Sowers ancl his staff prepared a very clever printed broadside which attractively listed the "bargains" in the Removal Sale. Taking a leaf right from their dealer customers' own type of advertising, the wholesale firm distributed the printed piece to Southern California retail yards. All prices were marked FOB the Bloomington yard and r,vere limited to stock on hand.

Inland Lumber Company's well-known slogan, featured in all its advertising in this magazine, is "The Dealer's Supplier-Never His Competitor" and the huge Removal Sale was naturally limited to Inland's dealer customers. It is expected to clear the Bloomington yard quickly with sales to California and Arizona retailers.

Inland's plans for moving to its new 30-acre Rialto location follow by just 10 years the establishment of the firm. Started in 1946 at the beginning of the greatest building boom in California history, Inland has made important strides in one of the most competitive industries. The general offices were enlarged in 1949 to handle an increasing volume of business and sales offices were opened around the state in 1950, which boomed the business volume again. Inland now carries many "name" building specialties, including products of Johns-Manville, Simpson Logging Co. and power tools. Lumberwise, it represents many of the

A

COMPI.ETE IUilBER SIRVIGE!

better mills in the producing area. Built and manned by an energetic young staff, Inland now serves all of Southern California, Arizona and Nevada.

It has already opened the nelv planing mill at the Rialto location, the corner of San Bernardino Freeway and Riverside avenue, and is serving an increasing number of SoCal retail yards, said Bill Hoglund, mill superintendent. The nerv mill facilities, tvhich include a 1000-ft. spur track for carload shipments to the mill and modern machinery including the only high-speed matcher in the area, rvere fully reported in the August 15, 1956, issue at the time of the opening. President Thomson says the early acceptance by dealers of the nerv planing mill is a concrete indication of the enthusiasm of local dealers for it and other Inland services.

Inland's 1-ard m:rnager, Pete Taylor, and yard foreman, Jim tsledsoe, last month r,vere in the miclst of "packing" to move from Bloomington to Rialto u'hile the Removal Sale is in progress. The boys agreed that preparations for a "lock, stock and barrel" move is an enormous job. In addition to making their plans for relocating a huge .n'holesale stock in the Rialto acreage, Pete and Jim had to assist Iniand's sales staff in getting the current stocks ready tcr shorv dealers. Then the yardmen rvill be responsible for mor,ing any unsold stock. So if any dealers saw a couple of rvorried-looking gents at the old Rloomington yard last month when they "stocked up," it n'as probably Taylor arrd Bledsoe.

Wm. H. Winfree ond Potrick H. Tynon

Announce tbe lormation ol

WINFREE & TYI\AI\

rWholesale Lumber Brokers

Specializing in Mixed Track & Trailer Loads of Lnnber and. Plyu.,ood

Representing:

DANT & RUSSELL, INC., Portland, Oregon

COAST PACIFIC LUMBER CO., Eureka, Calif.

BAY LUMBER COMPANY, Eureka, Calif. and. otber Calilornia and Oregon mills

Offices at 214 FRONT STREET SAN FRANCISCO 11

(7'ell tkem yolr saw it in The California Lumher Merchant)

HAROLD A. NEW

llews edefs , ,.

Harold Eric Peterson, Burbank building contracfor since 1932 and whose firm has constructed more than 1000 homes in the San Fernando Valley, revealed -September 15 that he is closing his business to become a captain in the Salvation Army.

San Diego, Calif.-Plans for a 300-home subdivision on Kearny Mesa, on the west side of Highway 395, were completed by the American Housing Guild. The three and 4-bedroom homes, v"'ith two baths, will range from 10501200 sq. ft. The development firm has built several tracts in the Claremont area here and is now completing its Westridge subdivision.

The J. S. Thorn Company has developed three special lines of aluminum windows sized to fit the Lu-Re-Co standard framing system, it is announced by Raymon H. Harrell, research director of the Lumber Dealers Research Council.

Philip A. Harrigan, formerly with the L. A. C. of C., has been named public relations representative in the southern California area for Kaiser Gypsum Company.

E. J. Stanton & Son, the 67-year-old Los Angeles wholesale lumber and building materials firm, was presented the "Master Wholesaler" award of the Vance Publishing Corp., Chicago, in a ceremon! at the University Club in Los Angeles in September. Arthur A. Hood, editor of American Lumberman magazine, presented the plaque to LeRoy

39 SOTTTH zuCuD AVE. PASADENA I, CAIIFORNIA

" Goods of the Woods"@

SIANIONIIES (lefi ro righr) Stcn Swofrord, lloyd Wcbb, Roy Sldnton, Jr., Frcd Lo.ch, Dext€r Johnron and An Hood of AL, Nowrll Joncs, loy Sfanton,

Luuarn ConpeNv

Douglos Fir Redwood Pine

Stanton, Jr., executive vice-president, at a dinner attended by Roy Stanton, Sr., executives of the firm and the entire sales staff. ft was the first time one of the trade paper's awards has been made on the west coast and the ,citation singled out Stanton & Son's "good customer relations, high standards of wholesaling ethics, creative merchandising, excellent relations with manufacturers, professional attitude toward sales, intelligent management and conscientious service to the building materials industry.,,

The appointment of James R. Casey as supervisor of contractor salesmen for Calaveras Cement Company was announced by I\Iel J. London, vice-president in charge of marketing. Casey will continue to make his headquarters in the San Francisco Builders Exchange

L. V. "Larry" St.. Onge, formerly sales inanager of Multnomah Plywopd Corporation, Portland, and more recently with Grants Pass Plywood, Inc., Grants'Pass, Oregon, has moryed to Medford to head the sales department of International Forest Products Corp., with offices irr Medford, Oregon, and Santa Barbara, California, which serves mill agents for various'-fir plywood plants in Oregon, Washington and California.

Morrill & Sturgeon Lumber Co., Portland, announces the association with the firm of Robert S. Mee in further developing his department in the sale and distribution of Douglas Fir, White Fir and Fir & Larch Commons, as well as transit ,cars of the previously mentioned specie. Mee has been associated with the wholesale lumber business since 1942, both in San Francisco and Portland. From 1949 to date he has been with Dant & Russell, serving as manager of their transit department for the last four Jrears.

Norwegian wood utilization methods that might be applied in California will be studied by Arthur B. Anderson, associate biochemist in the University of California Forest Products Laboratory, on a Fulbright Award which rhill permit him to spend a year in Oslo at the Norwegian Pulp and Paper Research Institute. During his stay there, from September 1956 to September 1952, Anderson plans to visit forest product industries in other parts of Europe.

The Yale & Towne Manufacturing Company has opened an industrial lift truck sales and service sub-branch in Fresno, California. W. J. Stroud has been named to head the operation. T. C. Collins, formerly a field service supervisor of the San Francisco branch, has been named service manager.

Wholesale Lumber

,ulENDO-COAltr STUDS SPECIAIIZING tN

REDWOOD . DOUGTAS FIR - WH|IE FIR

Truck or Roll Shipmenfs

Rcrte-Position wantod $2.00 per colunn inch

All others, $3.00 per column inch

ClorinE dqter tor cop& Stb snd 2llib

tui BER ond PIYWOOD SATESMAN

WANT ADS

lf you wont c resl cqreer, here is qn OPPORIUNITY io Build Your Fulure wilh q well.estqblished but still growing wholesole lumber ond plywood orgonizotion.

POSITION OPEN for experienced mqn belween oges 28-45 to sell LCL ond Direct Cqrs to indus' triol trude ond reloil yords in los Angeles oreo. Good sforting solory, plus expenses ond commission, wilh Excellent Opportunities for fulure eomings.

Address Box C-2562, Colifomio Lumber Merchqnl 108 West 6lh St., Room 508, Los Angeles 14, Colif.

YOUI,IG MAN WANTED

Expcricnced in Tallying and Grading Pine also with Sales

Ability. Good job and future for an energetic young man who wants to get ahead in the lumber industry.

M. NELSON LUMBER COMPANY

4560 Maywood Avenuc LUdrow 3-42g1

WANTED

Los Arrgeles 58

Expcriehced woman bookkeeper for accounts payable and receivablci. Prefer NCR operator but wiU train.

TARZANA LUMBER COMPANY

Tarzana, Calif. Phones: Dlckens 2-3188, STanlcy 7-0333

-SSEKING OPENING IN SALES

Experienced man, early tl0s, with ten years solid expcrience in manage-ment and operating lstail yard, wietres changc to sales in lumber and buUding materials field. Solid knowledge of retail yard mat€rials. Familiar with L. A. territo'ry; prefer San Fernando-Ventura sales.

Address Box C-2570, California Lumber Mcrchant 108 West 6th St., Room 5s, Los Angeles 14, California

LUMBERMAN AVAILABLE

Dceire poeition of plant supcrintendent, assistant-or general- manaee:.. 2i ycars' tree-tecar expcrience in Pine, Fir and Rcdwood. Oiutstandiirg in production, maintenance, constructio'n and labor rclations. Best of references. Will go anywhere. Ctrn be availablc first of year, of sooner if necessar5r. -'

Address Box C-2569, California Lumber Merchant 108 West 6th St., Room 508, Loe Angeles 14, Calif.

MY EXPERIENCE AVAILABLE TO YOU. - -

FORTMAN-GENERAL MILLWORK, 2O years experience. Can handle full mill bids. Experienced detailer and cstimator.

Address Box C-2567, California Lumber Merchant 108 West 6th St., Room 5(8, Loe Angeles 14, Calif.

EXPERIENCED WOMAN DESIRES POSITION

12 ycars lumber and lumber products. Thoroughly familiar with cosiing and pricing, credits, payroll & tares, insurancg inventory & atl office detail. Los Angeles area-preferably West.

Addrcss Box C-25'$8, California Lumbeq Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

Cr. Box 1282, [q

Namrt of Advcrllrcr In thir Depcrfmenr uring o blind 'oddros connot br divulgcd. All inquiricr ond rcpli* rhoold bc oddrcr:cd to lcy rhown in lhr odvcrtircmrnl

EXPERIENCED LUMBERMAN

Opcrating sales, Pine and Fir, woode to trade. Experience covers all phases of manu,facture and sales. Sales at mill level as sales manager plus extensive wholesale background nationally. Prefer Southcrn California location but will go any place in California. Beet of refcrences. Will be free Novernber 15th. Remuneration open

Address Box C-2568, California Lumbcr Merchant

108 West 6th St., Room 508, Loe Angeles f4, Cdif.

G-O-O.D

CALIFORNIA LUMBER YARDS FOR SALE

We have some excellent listings of choicc yards for your carefirl investigation- We can show you some fine city sites or in one of the booming valleys--San Joaquur, San rGabriel or San Fernando. THESE ARE WORTH YOUR INSPECTIONI See our detailed listings in the October 15 issue.

T\^IOHY LUMEER CO.

714 W. Olympic Bld., Los Angeles 15. Rlchmond 9-8746

FOR SALE

Well-established Retail Building and Hardware business located in Feather River country, Northern California, 80 miles northwest of Reno, Nevada. Wonderful climate. Good fishing and hunting, wintcr sports. Due to ill health, owner must sell.

Address Box C-2537, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles ld Calif.

NEVADA RETAIL YARD FOR SALE

For sale at cost of invcntory & cquipmcnt, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the fastest-going areas in Nevada. Doing approx. S200,00O. Owner will carry land and buildings on ten-year contract or lcasc.

'P. O. Box 661, Fallon, Ncvada

FOR SALE

Lumber yard y/ith re-manufacturing plant and with or without 60M Stcam Dry Kiln. R+manufacturing plant has #,[08 Woods Matcher 6xl5 with Double Profile, BB Side Heads and several pattern Heads. 54" Resaw-tilting Feed Rolls. Self-Feed Ripsaw. Cut-Ofr Saw. Grinding & Filing equipment. #150 Hystcr Fork-lift. TERMS. Will sell or lease land.

1027 Terminal Way, San Carlos, Calif.; Phone: Lytell.3-7881

FOR SALE

Moulding & cut stock plant. Fine location. R.R. lease with private spur. Approx. 7 acres land. Bldg. 36x80, 2O feet high. 40-ft. burner. Good machinery. Due to illness, owner mtrrst sr€ll.

LUMBER SPECIALTIE.S Box 644, Rocklin, Calif. Phone: 4871

FOR SALE

Complete lumber remanufacturing plant, all-electric. 120 miles north of San Francisco. Eighteen acres of ground.

Address Box C-2566, California Lumber Merchant

l(E We6t 6th St., Room 508, Los Angeles fd Calif.

ffi ..GIPO, LUMBER HANDLING

Labor available for Car Unloading, Sorting, Sticking. "Free" 1955 Printcd Price List. Arrangements made for Lift or Carrier Hauls from any public team tracks.

CRANE & CO. cA. 2-8143

5143 Alhambra Avenuc Los Angeles 32, Calif.

TED AVRA'f, RYon t-7164

MODERN GERLINGER FORK-LIFT FOR RENT

NOW IN OPERATION at the yard of The PHIPPS Company, 7lS7 Telegraph Road, Los Angeles @ RAymond 3-5326., AVAILABLE FOR INSPECTION

FOR SALE-USED LIFT TRUCKS

Two Gerlingers4ton capacity

These machines are in good opcrating condition.

BURNAEY ANd WILLIAMS

6102 Sepulveda Blvd. Van Nuys, Calif. STate $6561

F'OR SALE

Latl modcl Lumber Carrier+xcellent rururing condition.66" Blocks, can take'56" Blocks. TERMS.

lO27 Terminal llllay, San Carlos, Calif.; Phone: Lytell 3-7881

FOR SALE

Electric Moisture Register with carrying casc. Model K2D-1633. Practically new. S95.00.

HEMMINGS LUMBER COMPANY 1001 North Vermont Avenue, Los Angelcs 29.

Phone: NOrmandy 1-2143

FOR SALE_USED MACHINERY

.One Orton 30" endlcss bed planer. Onc Yates-American A-20 ball-bearing 6x15 Matcher. Machine in excellent condition with feed table, 100-H.P. motor, al! hoods and 2 sets of belts, also starters and. switches. One Ross 15-HT Lift Truck, 7l ton. One Hyster 54" Carrier. Equipment may be scen at:

MAC KAY MILL SUPPLY

822 - 69th Avenue, Oakland 2L, Calit. Phone:SWcetwood 8-9428

gAvEr FoRK-LIFI BARGATNS SAVE!

art Ot.c{nl. or ffrw tuplor D'rL lq All lSakce and |t',odoh cl JqHlllt

Urd Good, lccondltioncd or Rcbulh & etd. 2,OOO-|5,0OO lb. ccp.

Hyrtcr 150 t5,000-lb. Cqpoclly, roboilt ond guorenlccd

Hytlcr 75 7,500-lb. Copoclty; r.condllloncd ' Ror 19 HT , . , 6,@0.1b. Cqpocily; rccondllioncd

Clork 6,000-lb, Copocify; rcbullt qnd guoronlGrd

Clork 3,000 ond 4,000-lb. Copocity; r.@ndifion.d

Towmotor tT56 6,000-lb. Copocify; r.buill qnd guorontc.d

GERLINGER FORK-IIFI, | 2,000 lb. cop.

Pottr for Ccterplllcrlnlcrncilonallc lourncsu

lorsln - lnckryrluclld - Nc]'thu.!l.tG. It Gtn Port. Comprarto?r, Rcbuilt ------....-.-----.-.1375

lER'YTS AVAITABLE

BUY-SELI-REPAIR+ERVIC E

ForL Lifts and Straddlc Truckr. Complctc shop and 6clil scrvicc. Portable Wclding, Special Fabrication, Stcam Cleaning and Painting. Servicc Availablc 7 Days a Wcck. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

l1l5 North Alamcda Strcct, Compton, Calif.Phoncs: NEwmark t8269, NEvada 6-,08O5

Western Tree Forms Top lrO(X,

Portland-Tree farms in the lZ-state 'Western Pine re', gion last month topped the 1,000-mark in number and 6,000,00Gacre mark in total area, Chief Forester E. L. Kolbe of the Western Pine Association said here. With the dedication af. 126 newly certified tree farms July 12 at Kendrick, Idaho, and an additional 79 at Kettle Falls, Wash., on July 20. the total number of Western Pine tree farms.is now 1067, Kolbe reported. They add up to 6,107,293 acres, or more than 25/o of. all privately owned forest land in the region. The 1000th Western Pine tree farm certificate went to Charles Singer, whose 155-acre timber tract is located near Kettle Falls, Wash. Idaho is far ahead in tree farm numbers, with a total of 588 already certified; California is second with 170.

(Sourh Got.) CAllF, l,tETCALF 0-3105

HATSE]I FOREsT PRODUCTS COTPAIIY

@ltfun*t,

EDGAR GEORGE NOBLE, 71, president of the Visalia (Calif.). Lumber Company, died September 28 from injuries received 12 d,ays earlier in a headron collision north of Visalia when, according to the hig{rivay patrol, his car was forced ofi the road and control was lost when another driver passed Mr. Noble without sufficient clearance. A native of Fresno. Mr. Noble had lived in Visalia since 1900 and, in addition to his lumber company, he engaged in farming and general contracting and was an ardent sportsman. He leaves his son, Raymond Noble, the well-known lumber dealer; three brothers and two sisters. Funeral services were held in Visalia October 2.

Harry Scoble, 56, wealthy Peninsula building contractor whose firm had constructed hundreds. of homes on the Peninsula in the last decade, commitded,' suicide at his

Hillsborough estate October 12. Harold C. Dewey,76, who had financed erection of many homes and commercial buildings in the Pomqna valley in the last 50 years, died September 24. .Irving W. (Jack) Anderson, 21, retired lumber worker who had lived in Jamestown near Modesto for 36 years and worked for the Pickering Lumber Corp. at Standard City most of that time, died September 30. . . Charles 'W. Moran, 43, San Diego builder and contractor f.or 20 years, and his son Charles, Jr., 17, were killed October 7 when their plane crashed south of Ensenada while they were on a hunting trip.

BUILDING CONTRACTORS: Frederick W. Cox, 68, Los Angeles, died Sept. 4. Louis E. Stoner, Beverly Hills, died Sept. 4 in Long Beach. Edward A. Nitzsche, 80, Inglewood, died Sept. 4. . . . H. A. Armstrong, 61, San Gabriel Valley builder, died Sept. 5. . . . William Jacob Gray, 78, Arcadia contractor f.or 25 years, died at Big Bear Lake, where he operated Dick Gray's Camp.

ADVER,TISERS INDEX

ln olleinole illuat

Lmbcr Conier Seryirc, lnc. ,----,-----..--.---. *

Iumber 5qlcr Co. .--.--...--....-.-.-...-.-------..--..77

lmber Temlncl. Inc, ..----.-...-.-.--.-.-....-....42

lmbemen'r Credil Arrn., Inc,,--.-.-..-...--.19

lrlaclcott Hordwood Cmpony .--.-.....--......52

llcDonold Co., l. W. -.-..-.-..---.-..-..--.---.-..49

Moplo Bror. ,--..-.---.-,...--63

Xldquort-Wolfo Lmbcr Co, -.-.--.-..-....-..-.-*

Alooh Y9oll Productr, lnc, ..---.--.-.-..--. *

Bchr, Joreph t Sonr. Inc. ------------------------79

Bel.Air Door Co.

Bonnett

Bcton

Blir: & Gofer lmber Co.

lluc Dlmond Cotporoflon *

Bohnhofr tmbcr Co. --.....---.------.----------------25

Bonncll-Word & Knopp ...-...--,---.----...-.-...-..48

Bilnington lunber Co. ..-------,--------------------53

Brown Tlmber Co. ...-..---..-.--.-----.------.----.-.--45

lruce Co., E. L. .--------.-.--.--.-----.--.------------*

Erurh Indurtrlcl lmbcr Co. --.--------.--------38

Cql Dilfrlbutlng Co. .--..--.----.--------.---.-------*

Cql Pociic lumber Co. -.------...-.--.--.-..------,*

Colwerqr Cemcnt Co. .....--.-----..-......--------.-lE

Colifomio Door Co. of t. A. --------..-------, rt

€olifomio Lmber lolcr ----.----.----..--.--.-----:t

Colifornio Pmel ond Voeer Co. .-----------.-12

Colif. Suqor & Wert. ?lne Ag.ncy .-.----,-.68

Ccfow Co. -------------------.74

Con & Co., l. J. -...--.--..-...--..-..---..-----..---. *

Corcodc P*iCc lumber Co. .-.-----..-------,-..*

Cero Sfcel Produclr €orp. ---.-.-----------------*

Celotex Gorporclion' lhe .--.-..-..--.-------------'l

Cenlrol Volley Box & tmber Co. ---,------.. I

Chirkoiouqo Cedor Co,, Int. ---.---.----.--... *

Chico lloulding Co. .--.---.----........-.--'-..--.--.-. *

€hrirlenron Lunber Co, .-.--..---.-.----...---71

GlovLumberGompony .-...--...-------58

Clough Lumber Co. ..-.-.--.-"..-...----------.------.. *

Co$t Kiln Cmpony --..--..-.--.-..---.------..-..---79

Cobb Cmpoy, T. M. -.----.-........-------.-.------43

Cmrolidrred tmber Co. .-...-..----------.----.34

Confln.nttl lmbar Sole! ..-.----. -.--. .-,------77

Cooper Wholecole lmber Go., W. E. --.--*

Cordr Imbcr Co. -.-,----..--..-.------,---------...---24

"Dalton, R. W, & Co. --......-.-.---.----.-...-..-.., {'

Dwb Hordwood Co. --,,.---...-..-.----...-..-.-.---*

Dwidron Div.-Atlor Plyvood Corp' --..--29

Del Vqlle, Kohmon & Co. .-.----.------..-----.--37

Dimdd "W" Supply Co. -..."----.----..--.----. 'r

Dolco ftlcitufoclurlnq Co. .....--.-.--.-...-....-.-. 3

Dollc Co., The Robert ...-.-.--------..----.---...--44

Douglo Fi. Plyrood Arn. ---.-----.------.----. *

Droke'r Bcv lcnber Co,, Inc. .---.------------*

Duroble Plyi,ood Sqlet Co.

*

HoBen Foill Produ.lr Co. --.-.-..------...-.-..8O

Harbor Plywood Corp. *

Hmir, 1. E. lwber Go. -.---..-..-.-..---.--..--. ,t

Hoin, F. |. lumber --..--..----.-...----------.---- I

Hedlund Lumber 5oler, Inc. .--.---....----.-..--. *

Helmr-Brown Imber Co, ..-.-.-...]-..-.-.--....--51

Hen lunbcr Gompony -,---.-...--.-....-...-..-.. *

Higglnr lmber Co,, J. E. .-...--...--,,---......-64

Hill t llorton, lnc. .---.----.----...-.--------.--....-- 8

Hobbr Wqll Lumber Co. -...--..-.-.-.-.--------.--tt

Hogcn Wholescle Bldg. Mqterlolt Co. ------l I

Hollow frcg Rcdwood Co. -."..-..-------.--......49

Holms Eurekq Lmber Co.

Hyllcl Compily

i f nf qnd Lhbcr Co. ------.-----.--.-.-.-, --.--.........47

Johnr-llqnvilfe Corporollon -..--.-....---------27

Jolly Gimt tunber Co. .....--..---.-....-...--..-- :t

Joner Hqrdwood & Plywood Co. .-....-.-.--tt

Jordon Sorh t Door Co., F. l. ..-.---....--...54

Kelley, Alberf A. --..---.-..-....-.-...------......-.---- !t

Koehl & Son, John W. --......-.----...-.....-..---_7O

l(oehton Plyrcod & Ven.er Co., Inc.

Xolf Ploing llilf. W. A.

toky Ploky Adr

llctin 116, Cntr. t lbr. Prod, Gorp. ..--..23

Morfln Plyurood Co. ...--.--..--.......--.-.-....-.---68

,llaltinez Co., t. W. -.------...---.-----.-..-...---.-. tt

lloron 5upplles. Inc, .-....-...---.--.-.-...------.---.55

llConitc Corporqtiff ..--.---.---..--..-....- :t

lrlccloud lmber Co. .......--.--..,.--.-......----,-..'t

lleier, Hc:b lunber Co. ....--...---.-........--.--. t

llengel Co., Th! .............--------..----.--.--.-.---.'t

Inlddleton Lunber Go., lob --..----.-...-----..----29

,lilddlqron Lumber 3olcr, D. R. -..---.-....--.. :r

Jtlodemfold Doorr, lnc. -.----------......-------.----23

liloore Dry Kiln Co. --.-.-.------.-.----.--..---,-----.-65

llount Whitney lmber Co. .--....--.--------,--.tl0

Nqtl.-Americon Whrlc. lmbr, A.rn. -.-.---. *

Notl. Retoil Lbr. Deolcrr Arn. .-..-.------.-.. 2

Neinon-lecd lunbqr Co. .-...-.-..------------.-..28

Nel:on lmber .-..-.----.--. *

New, Horold A. .-..-.-.-------.----....---------.--------26

Newqui!t, Jmer W. ------.-----..-.-.---.--.--..--..-75

North Stqr limber Corp. .--.-..-..---.----.-..------I4

Olrcn Cmpcny, T. E, -.------.-----..----.-..-----. 't

Otgood, loberl 5. ---.---..---.--..-.-..------......-...63

O:tlin9 lltfg. Co. -.-.---...--.--.--.--..,-.----.--.-.-.-. *

Ortrom Lmber Co. -...--....-.-...-.--,--------.-.----60

Oxford f.mbcr Co., Rex ..--...---..--...-........72

Pqcifc Cenent .& Aggregofer, Inc. ---..-.--. *

Poclf,c Fir 9oler --..-----.-.--.---..--.-.--..--..---.....-70

PclIc Forert Productr, Inc, .--.---.-----.--.---.-69

Poclfc Lmber Co., The -------.,.--.--..--..-...-..21

Pqclfic lcnber Deoler Supply, lnc. -....--.51

Pqlfi< Wire Productr Co. .-...---..----.-...-..---.5O

Potiic Wood Product: Co. -------.-------,......--An

Poul Bunyon lumber Co, -.----,-.--..---.--.---33

Penbeahy Iumber Co. .......-----....--.......-...---68

Phippr Co., lhe ...,......."..-.,...-:.-................75

Port Lumber Co. .,--..

Pruden Produclr Co, -...-.-.-----.,,....-.--..-,---36

l, 5. Plnrood Co. -.----.,....---.---.---.-...-..----30

Red Cedqr Shlngle Bureou -.-.-...-.----...-.----*

Regof Door Conpony .-----------..-..---...-..-.-.----47

Rlcci & Kru!. Lumber Co. ---.--."....---..-----.--*

Rockport Redwood Co. .--.,-..----.,-....--------...I5

loddi:croft, lnc.,.-...-.-.--.-.....---.-....--------.-..32

Roy Forert Produclt Co. .----..-...--..-.--.--------41

Sqn Rofoql lumber Co. .----..-..--.......--.---.-.69

Sqnford-luricr, Inc. .....-.--...-..-.-..-.--.---.. *

5oni-Top, Inc. -.---.--.---...::...........-.----.*

Sonto F. Lmbar, lnc. .----.--.-.-.-...----.-..35

Strim lmber Co. .-..--..------..----..--.----.---:-..*

Secuity Point Mfu. Co. -.-.--.-....-.--...-..-.....13

3hivcly, Alon A. .---.---...--.-.---....-..-.----..-...-. *

SlcrreNewdq Plne Co. ..-.---.----..-,---..--....-59

Slarra lmber & Plyw@d, Inc. ---------- t Slerrc Redwood Co. ----..-----..--.----,,--.-.....,.... :]

Slnmonr Hqrdwod Lumbrr Co. .----..-...--.-- 9

5lmpron Icdwod Co, ---.......-.-.--...-..-.-....... :s

5nffh, Hemon A. ---.--..-.--.-...--.-,-..-....-....-..57

tnith tmbGl Co., Rolph t. .-....-............-51

5mlth Shingle Go.. it. R. ...-..........-......-.-..50

So-Col Buildlng f qterlols Co., lnc. -...-.--26 toufh Bcy fmber Co. -..--..--...-....-..-.........--56

Southen Cqllfonio lunbcr Scler ....-.-...-- {t touthwe3t Plyr.ood Cqp. ..-------.---..-..---..---48 loclhwe.lom Portldd Camqt Co. .--.----..tt Stohl lurilbrr Co. ---.---...--.--...-------.,-....-.------6I

Slondord Lumbcr Co., lnc. .---------...--.-..,-.--54 St ntd t son, E. J. --------...-.--,--.-..--.....-.-.. 't Steiner rnd ftlqleer, lnc. ..----.--...-..---...----- !t

SfGwqrt Pl!ryood co.. O. W. .-...-..-----.-.-.71

Stloble tumber Cmpony --...-.--.---....-.,..---*

sfrait Door ltlfg. Co.,-...-------........-...--..-.-...59

Superior lumbgr Sole: Co. -...-..-....-. -.-.-. *

lqcono Lmber Sqler, Inc. .---..--...-.........-43

Tolbol Lumbcr Cmpony ----------.--.------------.. *

Tddy, Joe --------..--..-.----57

Tqrt.r, W.brter E Johnron, lnc. ....---.-.----20

Toylor l/tillwork & Stolr Co., Inc. ..---..--. *

Timber Enginqcling Co. of Cqlif, .-...-.-....47

Trovco, Inc. ......-.-----..-..61

lrfongle lmber Go. --..--.-.---.-..-.--.-....--.--... *

Trinify liver Lumber Soler Co. .---..,-----..--. rt

Tropiccl & Werfern lmber Co. .----,.---.--.-. *

Twin-City Iumber Co. ...-...-...-....--.--,--.-.----.'l

Twin Horbop Lwber Co. -...-.-....-.--.---...-.-- {t

U. 5, Plyrrood Corp. .---.--....-.-..----------.-----.*

Union Iumbcr Co. -.----.,.-.--...,-.,------,.--..-.---*

Upron Compoy. The --.---..-.-.,--..-.--------...---. :i

Vm Oorting. Prfer J. --..--....-.--...-----------...-44

Vitodq Co.. lhe --...--.-----.......-.----..--....--.--*

Vollrtedt Kerr Lumber Co., The --...-........ *

Wqrren Soulhwecl, Inc. .....--,....-.---.--.-....--'l

Wendling-Nothm Co. .-........--.-....-....-....--.-37

Wetf Coort Lunbemen'r Arrn. -.----.-.-.-.---,lt

Welt Co6t S(r€en Co. --.-..-,.,------....--....--.*

Welt Coqit Timber Produ(t Agency....-.-*

We.lern Door & Sqsh Co. ----.--.,-----...-.------. 'l

Wertem Dry Kiln ..-.-.-....-...--.-,-----.----.-.,.-----63

Wetlem Lumber Co. ....-......-..-.---....-.....-.--.77

We.tern Inill t lunber Co. -.---.-....-.---.--- {.

We:lern Pine As:ociqlion -.----.-...---.-.....-----39

We3lern Pine tupply Co. --...-..-.-.-...------.--.6t

Wcafern Slql$ Plywood Corp. .---.-..-..-..---- ,*

Weyerhoeurer 5qler Co. --------,-.......-..--.-.-,-'t

Whife B.or. .....-..-.--O.F.C.

Windeler Co., trd., George -----..-----.----,-t3

Winfree & Tyncn --........------,-..........--.-------..75

Winton lumbor Soler Co. -.----.-...------.--l.F.C.

Winlon Lcmber Whl.e. Distrr., Inc.----l.F.C.

Wood Convcnion Co. ......,.-..-..-..-.-*

Wood Lmber Co., E. K. .-....-...--.-.....-...--.76

Woodridc lmber Go. .--------,-----..-.--.-..----... r*

Zecrnon Plywood Corp. .--.--...-...,------O.B.G.

Ziel & Go,, hc.....---..-.--........-...........-.-.-.----.'t

BUYER'S GUIDE

tOS ANGELES

SASH_D

Inc.... fl]laarrrs90657

Modenlold Doors. Inc.. .. .RYcn l-51e5

Nicolai Door Mlg,, Co. (Lomita) DAvenport 6-6442

Oreaon Washincton Plvwood Co.. .DA 6-6442

Ostl-incr Mqautcituriuq - Co.. CUmbertcnd 3-4276

PcciIiC Lumber Dealeis Supply Co....ZEnith ll!6

Pqcific Wood Products Co,... MAdisoa 6-7585

R. S. Plywood Co............. Klnberll 2-!!!!

Reocl Dobr Conpanv..... CUmbetlcnd 1_6216

Ro.ldiscrqlt, Inc,, Pliwood Div, .LU{low 2-8ll4l

Scai-Top, Inc. .ADcms 3-5116

Security Pcint Mtg, Co.. ....ANoelus l-0359

So-Ccl-Bldc, Mate'ials. TBinity5304

Slqnlon G Son, E. l. ......ADams tt-!!!!

SteinEr cnd Mateer,

PLYWOOD_MILLWOBK_BUILDING MATEBIALS I.UMBEN .HUnter 5-4225

Arcctc Redwood Co. '..Ytlkoa 6'2067

Bonnell-Wcrd G Kncpp. '.GArlield l-lQ!0

Bonnincton

Douglcs lir Plywood

Hcrdwood ond

Softwood Plywood

Decorolive Pnnels

Zee-Doorr

Adhesiver

lmportcd Sen & llohogony Plywood llordboordc

Xnotty Pine Plywood

Knotty Gedor Plywood

\f-groovcd llohogcny Birch Ash

6,7uy6-ply in Knolly Pinc & Knolty Ccdor

Rondom Loc-Woll in Knotty Pinc

Ock Ponclling, Pre-finished & Woxed

Birch Panelling, Prc-ftnirhcd & Waxcd, Rondom Groovcd

Etched Typc Fir Plywood ( Dcco-Poncl)

SERVICE

ECONOMY QUALITY

TOS ANGETES 58 2316 S. Sqntq Fe Ave. LUdlow 75-l0l

FRESNO 3l l2 Butler Ave. AM 8-6417

SAN BERNARDINO 2O7 S. I Street 9-2731