The California Lumber Merchant - October 1957

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RED CE

DAR+ inrhe

Yes, your do-it-yourself customers will be Iining up in a hurry to buy this conveniently packaged Aromatic Red Cedar for their closets. 0r to panel their rumpus rooms. You can suggest these packages for Christmas gifts, too. Available in uniform lengths , 32" and 48" . 50' or 25t Custoner takes package hone in his car. Carton of 50' covers 44 sq. ft. of closet. Costs you only 20Q per foot. 1000' can be displayed in 32" x 32" of floor space. Also, be sure to tell your contractor custoners about these wonderful Cedar Closets in a Carton. Built-in Cedar Closets wiII make their homes easier to nerchandise. Write, phone or wire your order today. 0r contact our representative.

All eles are on

the Big ??O" Oo

Ostrom schedules shipments and loadings to deliver consistent, dependable qaality. on time, as promised. Once you've sampled Ostrom service you can expect a f ollow-ap in kind. and we predict you'll be an Ostrom customer from then on!lWhy not give the BIG "O" a chance to go to work for you now?

t fstrom Lumber Co.wholescrle deparlment

SHerutood 2-3211 TIYX: MSVL 241

P.O. BOX 1t10

MARY SV ILLE, C ALIF ORNI/4

Tbis rnontb's Ostrom "O" Gitl is mot,ie star layne Mansfield, utlto rales plenty of "Ohs" and "Ahf' lor her szperb 39 - 22 - 35% rtsure!

Left to right on the lork lift outside ou dr1 hilns are Ken Boues and. Bud O'Sbau.ghnessy, mill saperintendent,

Jack Dionne, Publisher

sinsle copies,2s

HOVtr LUMBER LOOKS

While the lumber rnarket escaped a serious decline in the week ending October 4, Crow's Lumber Pric.e Index registered a drop over the previous fortnightly industry average. Green Douglas fir sagged the most due to drops in scattered items including cargo shipment; boards showed only strength. The dry fir segment declined at a slower rate, with major weakness in surplus offerings of randomlength dimension. Most buyers were reported wanting quick shipment of specified orders. Pine region declined the least, and this due to softness in white fir and fir and larch dimension, which reflects coast fir trends. The trade appeared to have accepted the new base Irvel on ,/+"-AD plywood The log market was stil1 slow due to unfavorable conditions for logging, mill closures for the deer season and a continuation of the general depressed market.

Lumber shipments of 487 mi1ls reporting to the National Lumber Manufacturers Assn. in the week ending Sept. 28 were 3.4/o below production but new orders were 2.5% above; orders were also 7.2/o above the previous week National production of lumber during August totaled an estimated 3,107,000,000 board feet, reported the NLMA. This was l4/o above July but l3/o less than August 1956; shiprnents rose l2/o over this July but were 4/o less than the prior August. Orders were up 4/o from the previous month but 6/o below the same 1956 month. National production of lumber in the year's first eight months was l7/o below the similar 1956 span but both shipments and orders so far this year were l/o greater than the 1956 output.

Shipments of 1M,697,98A feet at 160 mills reporting (122 operating) to the West Coast Lumbermen's Assn. in the week ending October 5 were 17.6Vo above production; orders were 3.4/o over production of 89,014,212 feet Orders of 87,589,00O feet were 9/o over production at 119 mills reporting to the Western Pine Association in the

(Continued on Page 77)

WELCOME

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers":

Broyles Lumber Co. (J. J. Rea)

Page 52

Crown Lumber Company ... ' 56

Hexberg Lumber Sales ...77

Ostrom Lumber Co.

Cover 2

T. E. MARTIN

SCRTA OFFICERS Rolph Boker (lefr), Orrie W. Homilton qnd Hol Brown ol Scnlo Bsrbcro conference picloriolly repoiled on Poges

M. ADAMS McncAer

P.O. Box 731, Arcqdiq, Cqliforniq

TWX: ARCADIACALT2ST

Herb Meier

Andy Jones

Mqrshqll frleyer

Deqn Cromwell Gives Lowdown on College Sports to Stort

Hoo-Hoo Club 2 in | 957-58

I)c:Lrr ('r',rrr*'.11, clearr,I Sri.1]t.r, (':tlii,,rri;r lLrlrlctics rLnrl rctircrl co:Lch:Lnrl lrtlrletic rlir-t,c1,,r-,,i L'S('. lic]l1 tlrc tncnrl,crsltilr ,ri l-.s .\ngt'lr:s IIri. I1,, ('lrrli 2 r'ltcrtairrt.rl lor over lLl hottr r,.'lten ltc tait\'(,it crintlrlrlt'r(,suni(,,ii co]lege athletic 1)r()gr:unS, insirle iniolnt:Ltir)lt ()ll tr:tcli lLnrl iootlr:ill. arrd joinccl 'in thc irrrr of llrc r:r crrinq- lLt tirc olrgrirg nrcctitrg of the 19.i7 5S st'ason :rt L;Ll,t'rvo,rrl ( ountr-r- Clrrl.r. ScPterrrlrcr rtr. Iicing ir \('r,\' closc ir-jclrl ,,i llttr.rt'r Ii,,ll. e'oli_ ch:rirrnlLn ,,i thc' clrrlr. I)('iur ('r()nr\r'cll rr:,s 1,r.-..nte ,l itl the \-et('r:ut lrrrtrlrt,rrr:rl to tltc "llllrcl< ('a1s." I)rirr L-|r:ricr,. pr()grirlr clr:LirtruLrr. llrsl irrtt-orluct,rl Illrrvc_r t,, thr qr, ,ri1, (:rs 'i i the-r' rlirln't 1<rrou lrirrr) ;rrrrl Il:Lrvcv in trrrn lrrescnlr'tl tltt'lttt.t -1,,':r]i, t. ttIr,,.r' t('lll;tt-li. \\('t'(. \'(.t'\' tVt.l]'r-t.t.irt.,l

PANET PORTRAITS (below):

TOP ROW (ocross the boord): Horvey Koll ond Ernie Thomos; Chuck lember omong door prizes; Don Gow qnd Freemon Compbell

2ND ROW (some order): Don Philips, Sr. ond Don, Jr.. Ken Schmidrke; foursome of Al Struyvenberg, Joe Tordy, Roy Stonton ond Ferd Hoqs; trio of Horry Bremner, Rex Oxford, Tom Philips

3RD ROW: Ding Blindbury ond George Bonifz; George Clough ond Jim Forgie; Chuck Lember, Don Bufkin ond €horlie Pierce bringing up ihe reor

:rrrrl lrc torrcltcrl ()n ever_\-:rsl)ect of collrgc slrorts l)r()gr.iuls, u iriclr u':rs. oi c()11rse. nrost intere sting. lo rltc l2(i r,tctnlrcrs l)r('s('nt for ti-ris ()11tst:In(ling- eveltl.

_ Six_l' rre lrrr'ltcrrrcr. irit,'11s :rrrrl errr:ts 1,,k |;rrt i' thc rtll rllt' g,lf t()11ru:tl.(,.t :rt l.:Lli.rr,,rir1. 'l'1rt. c,,,r,l.c ,,.irs i:rst :ut(l clctrr lLnrl ihe ltolc irr orrr liittr rtou totlLls ${.3 iorsotrte luckt'fcllorr'. L,,qq -l-i,\i \\irtrr,.'r l,,r'1ltr, 1S-lr6lt,ryc1t q1 ;1r ( lls-<.rr | '.rr, t' rr il lt :t 77.

lrt the lirst llir',ht. l':Lrrl (':tr ilt'ss rli1lt :r (r{ r 11.115, llrst 1,*. nct. an(l Ilill l.llrrntiol l i1lr :r 7S rr':Ls s('c()lt(l lon nct. In thc secortrl fligltt, lirrtl \t'lsor sltiit Irr-st lon net n'ith lr (r5. lLrrrl l)on (iou uith:r (r(r n:Ls sccontl lrin'nel. -\ncl irr tire thirrl lliqht. \\':Lltcr ll;Llit'r r.losc'rl n ith ;t 1,rl- rret of 61.

I hc rttlttlt t 1,1-17, \\';LS \\'{)lt lry l,-rtrie Ther;as. c()ltrtes\- ,,i Il:Lllr Ii,ritrrrl. rrlt,, tit.,l in tlrr.. (.\('r)1.

'l'hr' "lrr, rnrinclt gul: s1" ltrizt \\.its I)rcse lttcrl to lrrrrrt ( iotlrt'l , ri lioLltrls 'l'rlrrlitrg' ('6r1patrr-, S:r1 lirlLlciscl. 11'11,, u:ls :rLrrin il g1r('st oi f crr--r- l.,sslcr., l)[rst slrarli r,i I-os _\l ((-orrtinrrcrl on T'age 71)

Chqirmon DoN BRALEY, Speoker DEAN CROMWELt ond Gotf Choirmqn HARVEY Kott (lefr ro righr in lefr phoro); Supreme Cuslocotion Don Bufkin (left) ond Los Angeles Club 2 5nqrk Horry Boond in righr photo

Pqtterns for Oufdoor Christmos

Decorolions Offered Agoin by D.F.P.A.

Taking a crle fron-r l:rst vcitr's overu-hclnrir-rglr- cr-rthrr:il.ti:. rler-nan<l for pastr-,,n Lh ri stnr a s l,attern s, the' I )ouglas I.'ir I'lyrvoocl r\ssociatior-r startecl e:L.iier this r-ear to'iar. christ'r.s prrnrrtior.r Plans ancl t, r.ai1 iriorrnati.rr tir <iealers on n.hat u'as :rr,'ai1able.

This year there are plenty of patterns on hand, and 30,000 dealers have already been informed about the complete details of the Christmas promotion. The deadline for orders to reach DFPA fu November 25, but orders can be filled right now, giving dealers plenty of time to carry. out their own merchandising progrdms.

.I-rLst vclrr, th.ugh 140,000 J)atterns rte.e l.'.'aiiecl olrt, 10.000 nr(,rc ()r(lcrs \1.elrt rrnfillc<1. Both rlcalers ancl therir cust()rners \\.'ere ultcxpecteclly irrtereste<1 irr thc full-sizc, frrll color I);rste-()n l)atterns ftr ,utrloor L'hristnras clec.rlrt1ons.

New Patterns for 1957

l'tr-o neu'l):rtterns h;rve lrecn adrlcrl to thcr list this r.ear: A six-ioot-long sleigh anrl a Pair oi f11's-i,r,,t-l'ng rtiri.lcer. Carryovers from 19.5(r are the six-foot Santii, tl-re.sct of tu.o 4-fcxlt ar-rgels lrnd the trio of four-foot chr>ir hoys.

Pattcrr-rs are the same tyl)e as 1956-on heair.. ueatherresistant pal)er, printcd in four sunflLst col,,rs. reir,l-r' f,,r tlrc p_urch:tscr t() l):lste onto a 1lrne1 of It-xteri,,r- 1ir frlvrvo,,,l, then cut arounrl the 1r:Lttern.'l'his typc of l)trttern l:is ltecn for-rncl lrv tests to be most popular nliih con..rrnrers; it climin:rtes the neerl for thenr to transfer a crrttirrg diiLgram from the plan to a Pl_r.u.oocl l)irnel, un(l ther. clo not'i.rave to paint the finished prorlrrct.

Pattcrns rvill lte serrt t,r tlte rlealers flat, in crtr-clolrcs. a packing mcthod n'hicl-r makes storage, displ:r,r. an,i s:rlc easy.

Sales Aids from D.F.p.A.

_ A_gain this vear, f)Iil,-\ is olTering free s;Lles airls to derilers .to .he1p then-r in lrronrotir-rg the paste-olt pattcrns. Thcse inclucle free ad rnats ltnd en..elc,1te str-rlTers ()r counter give-an.avs. Six <litTerent ad nr:Lts lrrt,er-ailll,lc, srrit:rlr1c for use as tl'rev cr.rme. u.ith the rle:rlcr's rrarnc irnprinted, or :rclaptalrle for trsc u'ith tic-in urlr-ertisirrg of tools. glue arrcl other ito.ns neerled lrv the do-it-r'oLu.sclier.

^_l3r^sides lhe paslc-,,n l)irtterns. the ;rrls -pr,,rrrr,1c ir,111Christrnas sifts that can be made from plyu,oocl: A chil<l,s takc-rrl)art f rrrtriture set, l)ortlrlrle to_r. stirr-;rge sct. pl-r.rr.o,,,1 tepet', ar-rd train-gan.re table.

C)nc of thc enr;elope stutters describes thc five C--hristmas

irattt:rns an<l h:rs suggcstiorrs to the lrrrrchttscr ior et,trstruc- tion und clislrlar- of ligtrres. The ,,tlri.r strrlTcr pronrotes tlrc lotlf I'l-\'\\r,,,rl gi ilS.

Dealer Merchandising Tips

I)lil'..\ rel)()rts th:Lt last veiir multv rlealcrs lroostcrl thcir sales lrv olTering the Chriitmas dedoration urate rials ir-r a pack:Lge : I)atterns, plr.'n'ood, glue. lrnd s:ru or otfer to rent a s:ru'. Others \\'ent even farthcr ancl solrl thc 1igrrres lLlreatlv cut ()ut lrncl the l)atterlls paste<l ()n, s() all thc lruver lracl tri rlo u-as to taltc thenr honie ltn<l set thenr urr in ihe f ront yltrcl. Arrother vlLriation \\-as tlte lranrl ,,f f ,l_r 11.,,r,d u'ith thc l)atterlt pasterl on ltut r-rot crrt out.

Patterns are available to dealers at $2.50 per dozen, or 25c each from DFPA. Packages with 25 plans for each of the four gift items are 75c each.

Supplying €hristmqs D-l-Y ldeqs Cqn Meqn Exfrq Fqll Sqles for Every Deoler

'l'horrslLn<ls of ]rome crrrftsnren lLre strrrting to look for i<leas on things to make for ChristmlLs gi[ts. Suplrl,ving thcse icle:ts can lncirn e-\tr:r flrll sales for er.ery lunrlrer de:r'lcr.

-_ Especially appropriate is a colorful Gingerbread Llouse made of Masonite /4" "peg-Board,' panels. Decorated with Christmas trim and simulated ginger(Continned on I'age 69)

you r customers will like CAL- PAC certified CRA REDWOOD

REDWOOD-Precision sowed . old growth timber from our own slonds.

DOUGTAS FIR - Monufoctured by Colifornio's ond Oregon's best mills.

PONDEROSA Plfrll-fvem eu1 ossociole mills,

When you order from Col-Pocific Redwood, both you ond your customers con be sure thoi you get better thon the usuol "opproximote overoge." When it's Col-Pocific you con depend on grodes exoclly os grode morked . never under. Our uniform quolity is your ossuronce of repeot soles ond, our best ossuronce of your repeol orders. Tryus...qndsee!

,ffiff REDWOOD

Southern Colifornio Deqlers

Gother qt Scrntq Bqrborq for SCRLA's Annuol Brqin-wqrmer

-\, c'rthr-rsi:Lstic tlrr-rrr- rf S,rrthc'rr ( lLlif.rria lur.lrcr rlc:Llcrs g:Lllrcrcrl at S:ut1:L IllLrlr:rrlr. ( )ctolrcr 2. irir tht, lirsr rl;11- rrf thc Stlr :utnrr:rl Ii:rll t'onicrt'nce trrnrngcrl lr_v thc Sritrlhcrn (';r1ii,rri:L lit'ttLil l-u'lrt,r _\ssoci;r1i.rrts c_*cirrti'c ricc lrrcsirlrrl. ( )rrit- \\'. IllLr'iltr..'l'lrer- lir,lrt t..rrri.g *iri1c tltt'('r,lfcren('c cotrt'inur.rl ()etolrcl-.1 lLritl -l:Lrrrl. lr-r- it. c,r,l, thc rcgistr:rtiorr rvlLs near tlrr: rrsrr:Ll attcnrlanct,rruLrli

'l'lrt' SriLlLl rr'1;ril.rs :Ltt:ri' lclrr.erl ;L l,t 1, t;Ll<c 1r.r.r. alrl a1rp1_r' t,_ tl'reir ,)\\'n \':rr(1 ()l)cr:lti()ns. lrrrrl the ntccting lILrl its iriir skLre,ri iur iLnd lrlr'siclrl uttrrrctirrs irr thc.:itLrrrrl lreaut_r' ltrrrl surroLrrrrlings oi the Jliltnr,rrt' hotcl thcre.

'f lrc llrst rla-r''s progrlLrr. u.lricl'r rvlrs nuLinl_r- , ri prillLtt, :tss()crattr{)n lI:Lltcrs c1 )nccr|iltg onl,r.tltc ()\\'11('rs lUtrl ltrirr, cilrals.i tlte re1:Li1 -r';Lrrls in tLtlcrtrllLi-rcc, is rtrt rt,lrrr-tcr1. liut it u'lLs stirnLr'l:Lting lrrrrl c1r:rllcngcrl thc S('ltl_.\ rircnrlrrrs t,, (:()nre tll) \"ith nen irlt.as:rrr<l inrlrroVernt'rts in tlrt,contltrct oi tlreir vrrrrls.

SCI{ I-.\ I'resirlort Il;rl .\. llrorvn. lrrrcl lrrcsiclcnt ()i the \\'ooclhc:rrl I-rulrlicr ('o.. l-o..\ngclcs. rvris thc lrrcsirlinu ofllcer:Lt tlrc ('rinicrt'rrct,, u-ltich lrcean:rt 7:.10 a.nt'.. ()ct.2. u ith a tlircctors lrrt':r1<i:rst rrrccting. Tht. olhcr rlclt'gtLte s lrrcrLlifiLstcrl irt,rn 7:.10 tri 1l :1.i ir the lovt'lv Jlarintr roorrr oI tlrc hotc1. Iit'gistnLlion 5tiirtc(] lrt S:30 t,,,,1 tl," lir-st l,rr.ittcss scss'ir)n \\'its clLllcrl ;rt !):30 lrr tlrc clcl':Lnt Loge.i;r roorr. I'rcsirlert I ]r-r,l'n slrol<c lrrst. ltis 1olric " \'r,111- -\ssoci:rtion

Ii:Lllrlr \. l,|lrjicr of tlrt, I!:rrr l,urrrlrer ('o., S:rrrlrr.\r:1. rr;rs rcrl n.ith "liinancing-\-orrr \.s,,cirL- ti,,n."'fhe ('\('('\-eel), ()rrie IIlLntilton, caln(.nr._\t t(, r-{.1,{}r-[ orr "SlrccilLl Scrr-iccs.''

'l-lrr.rr canrt,thc flrst I':Lncl rliscrrssion oi tlrt,(' "(-r-crlits. ('ollcctions ;rtrl (':Lsl'r l)iscorltts."'l'lrc rr';rs ltlLlplr IIill. crcdit nllrlr:tger oi lirc ( )u t'rs r lit'r ('ri., l-os .\rgclt's. ;rrrri l,ltnel nrrrrr'lrcrs

THE 5CRtA's immediote pqsr presidenr, Woyne F. Mullin (left), L. W. Johnson (center) of Johnson Coshwoy Lumber Co., Omoho, new owners of the Hqm- mond Lumber Co. yords in Souihern Colifornio, ond presideni Hol A. Brown ;Lrr11 \-r,rr."'l-r-elLsurcr

TOP IEFT: From Kronz (Fred) to King (Lorry), lhe deqlers leorned o lof qt the 8rh Annuql Foll Conference of the 5CRtA. TOp CENTER: Edword Moyer of the Ambrose yord in 5onfo Borbqro wqs ihe choirmqn-host ol fhe qnnuol Conference bonquet the first evening. TOP RIGHT: Orrie Hqmilton (right) reodies rhe Slides to illustrqte Rolph Boker's rePort on the ossociqlion's finqnces,2ND PANET: (Left)-President Hol Brown mqkes the semi-qnnuol ossociqfion report. (Center)- Bill- Richqrds of lounsberry & Horris, ond (Right)-George Miller of Sun Lumber Co., borh iook port in the ponel discussion rhe firsf doy. LoWER LEFT: 5roriing with the Beckstroms of lhe Arcqdio yord ot left of {irst toble, this holf-room of Southern Coliforniq deqlers wos obsorbed in the points brcughr up for discussion. tOwER CENTER: The 5on Diego contingent (from lefr): Herschell Lorrick, Jr., Bob 5ution, Horry McGohey. TOWER RIGHT: Orher holf of rre room

Condid Cqmerq Highlights of 8th Annuol SCRLA Foll Conference

TOP PANET (left ro

Rolph Boker, Ben Bqrrels (rhe 1954-55 president), Wilbur Borr; Port of the crowd ol o potio luncheon; A Sqnto Monico contingenl: fhe Tom Foxes, the Bob Sievers qnd the Corl Loughlins

2ND PANE!: Cqrr qnd Ollie McCouley of the Ontorio yord; Consolidoted's George Hinkle ond Al Wqhl with their wives; Mrs. Orrie Homilton ond Mrs. Horris

3RD PANE!: The refoil lumberyord wos NEVER like rhis! (left); Nor wqs it ever like TfllS (center)-the slqrs of lhe woter show-in rhe Olympic Pool (right)

4TH PANE!: Shirley Corvolho (left) qnd Jeqnette Shore (second) of rhe SCRIA oftices; Norb Bundschuh (third) qnd Herschell Lorrick, Jr, (right) of rhe ponel

BOTTOM PANET: Ei Botlontyne of Long Beoch (lefr). ond Rolph Russell of Wilmington (cenler) brought o "sqliy" flqvor from their oceqnside ycrds; the Horrises ond the Millers hqd some deqler rolk ro rolk (-Photogrophs by Ote Moy, The CAIIFORNIA TUMBER MERCHANT)

]Iiller, Sun J-rrrnber Co., San l:'crlro; \\-. J Richarcls. a r-icc-presi<lcnt ancl assistarrt treitsurcr of lii.s. c_()nrpanY.

I-ounslrerrv & llarris, I-os -\ngeles, irnd lialph I). liusscll, Thc ofEcers'rc'ports ttnd the I'arrel took ttr.rtil Noon, u'hen

Clonsoliclatecl Lumbcr C,,., \\-iinringt,,n.'l'he hrst tu'o men the mceting acljournetl for lur-rch in the lreautiful Coral

:ire :rlso creclit nran:Lgers t.,i thcir'vurcls, and the lrLtter is (Corttinue<l on I'age 80)

s*"ffi3S*'

right):

Lightning Biggest Single Cquse of Lumberyord Fires

as 48 times in a year. A lumber yard in an averag'e area, because of the large expanse of ground it covers, can expect greater vulnerability than a single small building, but of corlrse less vulnerability than a skyscraper.

Fortunately, lightning can be completely ,controlled. No building, says the Lightning Protection Institute, has ever been damaged by lightning when a properly designed rodding and grouncling system has been correctly installed. Moreover, insurance savings r,vhich result from such protection can often amortise the cost of the protection svslern over tlre years.

These are the recomrnendations for rodding standard type structures, :rs given by the Lightning Protection Institute:

Perhaps the least-appreciated distinction possessed bv a lumber dealer is the fact that his business is iikelv the m-ost "incendiary" in tolvn. Lumber yarcls, because of il-re inflammable nature of rvood and othei prodrrcts carried. are nrime fire targets

Thus, these dealers are unusrlally conscious of fire-safetv rules and practices, knorving that even full insuran." .unnot compensate for "extra" losses-time and effort required to settle the loss and start anetr.. "No Sntoking" signs are prominent and nnmerous; fire extinguisheii a."e kept handy; cleanup campaigns are helcl.

But the most important fire-safety practice of all has becn pointed out clearly bv recent figurei on causes of fires in lumber yards. It is th-e maintenJnce of aclecluate protection againsr lightning.

. This natural phenomenon, respor-rsible for more than $100,000,000- property darrrage in the IJ.S. annually, is the b.igg9s1 single cause bf retaiflumber yard {rres, acccircling to the I-ightning Protection Institute, Minneapolis, NIiinesota. Causin g 18.2/o of such fires, lightning iJ ahead of the second u/orst cause-defectir.e u'iring-by a bigger margin than exists ltetrveen any other trvo causes.

. The figure for clefecfive u'iring is 13.1/c. Defective heating eqtriprnent is third *-ith 12.9ri,,. Carelessness r,vith cigar- ettes and_ ma.tches, a major transgression irr an1' dcaler's book, ranks sixth at ll.2%.

Some 360,0@ strokes of lightning hit the earth er-ery hour. Each bolt contains tens cif hundreds of millions of volts and from 1,00O to 20O,000 amperes of current. The searing power of one bolt can stl.,ash a major building to bits, start a major fire or, becarrse of lightning's freak'nature, the bol t may nrerely tear off lr shingle ()r t\\.().

.T,ightning is the result of tn'o ,,1'rposite charges of elec- tricity leaping across space to join each otl-rer. \\-rl.ren storm clouds gather, they amass trenrendous charges of electricity, thought to be negatir.e. At the same tirne, an equal numlter of positive charges build up at a high point on the grouncl.

When the presstlre of attraction ltetlveen oltposite charges _becomes great enough, they jump the barrier of non-conducting air and collicle u.ith :r. terrihc exulosion. The core of the lightnir-rg bolt is about { inches thick and is s_urroundecl by a ,1-inci-r channel of terrifically-l.reate<1 air. The accompanying thunderclap is caused by heating, ionizrng. arrd explodirrg of air molecules.

A11 states in the U.S. har.e electrical storms, some more often, some more severe than others. Areas like Neu, England, whicl-r has less tl.ran the average number of storms, aie subject to exceptionally long and severe storms. There are from 4O to 60 lightning strikes per year n.ithin the average square mile in this country.

_ A high object is more likely to be hit than a lorv one. The Empire State Building, rvorlci's tallest, has been hit as many

1. Air terminals-or rods or points-should be placed on roof ridges or perimeters of flat roofs at spacings not llore than 20 feet apart. They should be placed within 2 feet of ends of ritlges, gables, ancl prominent dormers. Wood ventilators, cupolas or .other projections need terminals. Metal elevations, when bonded to the lightning concluctor, are in effect air terminals. Chimneys shou'ld have tertninals placed so that no outside corner of tl.re chirlney is morc than 2 feet. from a terminal; and the rods should extend at least l0 inches above the chinrney.

2. Roof con<luctors should interconnect all air ternrinals and offer a two-\\,'a). path for lightning to follow. They shor"rld nevcr take a benrl of less tliau 90 degrees, should not be bent sharpll' or go down ar.rd up again. Other recommendations are according to roof and building rlesigns.

3. Down conductols join roof conductors and grouncls. Two are nercletl^for all building.s less than 80 feet long; three for buildings from 80 u1r to l-10 feet long.

,1. Grouncling rods should be driven at least 10 feet into permanently moist ground. Grouncls should be copper cable or copper-clad steel rods. 'Ihe1' should be at least 2 leet away from foundation walls. Special rules apply with dry sand or gravel ground.

5. The wiring system, TV antennas, water pipes and rvell casings and other tnetal installations neecl special grounding ancl lightning arrestor treatnent.

6. Smaller buildings near larger ones are regarded as lightning hazards and need individual protection. A "cone of protection" principle, often relied upon b1' some lavrnen, should never be adopted '1\.lttrout sanctlolt.

7. A "\Iaster Label" service by Llnclerwriters Laboratories is available for new and existing lightning protection s)-stcl11s. This is a protection for the owncr, conrplied vvith b,v all responsible lightning rod manufacturers and installers.

Rods, conductors and grounds are :rl1 installed rvith one aim-to lead lightnit.rg safely into the grorrncl or into the air,_deper-rding on which direction it is headed. Today, this is <lone t'ith modern systems that are inconspicuous and hardly noticed from the street.

The Lightning Protection Institute offers literature on such "concealed" systems and their installation, as rvell as literature on installations rvith many different types of structures. These are available free from the Lightning Protection Institute, 616 North 41st Avenue, Nlinneapolil 12, Minnesota.

Babe, that there's phat I call a SOUND FOANDATION I " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumberg."

BAXCO pressure treated FOUNDATION LUMBER

$What else, Paul? For the past 25 years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of \Vestern homes against termites and wood-rot. Pressure treatment locks in the chemical protection for keeps. And when you figure, Paul, that just

one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance? Especially since BAXCO Pressure Treated Foundation Lurnber adds so little to the total building cost-just a few dollars. ' \7rite today for free booklet.

@ J. H. Baxter e Co. t956

IN THIS COLUMN of this journal under the date of July, 1946, is found the following paragraph, which is herewith reprinted without comment:

"Time was when every citizen looked upon that (the Supreme) Court as his anchor to windward if all else had failed. Up to that time (1936), the Court had always and inevitably been composed of the finest minds and intellectual giants that this country produced. Since that time, no addition to the court has been a man of great and outstanding judicial experience and ability."

;f*t<

BILL SHAKESPEARE evidently didn't th,ink much of borrowing. In "Hamlet" he makes Polonious say: ,.Neither a borrower nor a lender be, for loan oft loses both itself and friend, and borrowing kills the edge of husbandry." And in "Henry IV," Shakespeare says: ',I caught no remedy against this consumption of the purse; borrowing only lingers and lingers it out, but the disease is inevitable."

*t<*

Who said it we know not, but it was a man of great wisdom who left to posterity this definition of Socialism: "Socialism is the substitution of the rights of the state for the righ,ts of man; it is a rejection of liberty, of freedom, of hope."

{< r< ,<

One of the most vivid descriptions ever uttered concerning a famous American is the following, alleged to have been spoken by a friend of Henry Clay: ',To come within reach of his speech is to love him. He is dramatic, emotional, impulsive, humorous, loving, courageous, reckless, and profane."

"You do not have ar ,. .;."ted to be honest. you do not have to be literate to be inspired. You do not have to be academic to be guided by God. In utter simplicity it is possible to be loving and ussful."-Qeorge West.

"Each of us is " oo-"1 olri *" send out a current. Its quality is our quality. It is power derived from our character. It hurts or it heals. It warms genially, or it inficts painful burns. It gives pleasure or pain. We ourselves decide the effect it must producs."-Thomas Dreier.

*t<t<

His disciple Tzu-lu once said to Confucius: "What makes a gentleman?" And the great Chinese teacher replied: .,A gentleman has nine aims: to see clearly; to understand what he hears; to be warm in manner, dignified in bearing, faithful in speech, keen at work; to ask when in doubt ; in anger to think of difficulties and, in sigh,t of gain, to think of right."

Which may remind you that many years ago when a leading American magazine asked that distinguished scholar, Dr. Will Durant, to name the greatest thinkers in history, he listed ten, with Confucius at the top of the list.

William Allen Whit., ,; ,r"J sage of Emporia, Kansas, said that "Liberty is one thing you can,t have unless you give it to others."

Some unknown philoso;":; th.is fine thought to posterity: "Your greatness is measured by your kindness, your education and intellect by your modesty; your ignorance is betrayed by your suspicions and prejudices; and your real caliber is measured by the consideration and tolerance you have for others.', * rr ,<

And here is an epitaph about one who must have been a swell guy: "He helped people above him and below him. He reached out for better ideas and made use of them. He read and studied. He achieved popularity by being thought- ful and considerate. His associates liked to have h,im around. He made them feel better. He was a man of good will." *t<r<

Some cynic says that the question of which comes first, the chicken or the egg, has given way to the more immediate and practical question: Will people abolish wars or will wars abolish people ? >F*d<

WE HEAR AND READ MUCH about our,,neighbors to the South," between this country and South America, but probably know little about their size. Maybe these facts will be of interest:

Mexico is about one-fourth as big as the United States. Guatemala is about the size of the state of New york. Honduras is about as big as Pennsylvania. El Salvador is twice as big as Vermont. Nicaragua is twice as big as Michigan. Costa Rica is about the size of West Virginia. Panama is about the size of Indiana. Cuba is about as big as Louisiana. The Dominican Republic is a little smaller than West Virginia. And Haiti, the smallest American republic, is smaller than Maryland and, with three million inhabitants, is probably the most densely populated nation in the world.

And, lest this grow ,." ,."Ort, let us remember the order alleged to have been given by General Marshall to General Eisenhower: "Proceed to London. Invade continent. Destroy German army."

HYSTER MAKES THE R'GHT INDUSTRIAL TRUCK FOR YOUR JOB

Pictured above is one of many typical examples of how Hyster@ Industrial Trucks are helping to effect tremendous savings in the cost of handling Lumber.

Even if you are now using lift trucks or have never used industrial trucks of any kind, your Hyster dealer can show you how you can quickly rcalize more profit from your operation with these multi-purpose utility tools. Your Hyster dealcr knoq's materials handling. he is an expert on the problerns and thcir solution. He can help vou u'ith special techniques and cost reducing methods. Call him today...why not take advantage of his materials handling know-how? He is listed under "Trucks-Industrial" in y'our telephone directory. HYSTER COMPANY

4445 3rd Slreef, Son Froncisco 24, Cslif. Mlssion 8-0680

HYSTER DEALERS GIVE YOU ALL 3!

I PIANNING-your Hyster Deoler will plon I your moleriqls hondling operolion from - ,aroran, or w'r onoryze your preient sysrem lo see if il con be improved.

THE RIGHT IRUCK-lor your iob from Hysler's complele line of induslriol lrucks (,|,000-30,000 lbs.) ond over 100 iob-otfochmenls for economicol lood hondling.

fHE RIGHT SERVICE-omple sPqre Porls stock, shop focilities, foctory-troined mechonics ond on efficienl field service thol keep your Hyster lifl lrucks going on your iob, wherever your iob mighl be locoled. Hyster lrucks ore noled lhe world over for lheir low downlime.

Moleriuls Hondling Trucks from 1,000 fo 30,000 pound copocities

HYSTER. COMPANY

2425 So. Gorfield Ave., Los Angeles 22, Colil. RAymond 3-6255

fufirytuffiif0. lir:fil*ry*fixr

One Hyster 150 "King of lift Trucks" does the complete hondling iob for lhis lumber deoler.

.$t;*e1-

r,Sftt,* ,"^, 5# I

;tffi- #

'&lV 6]auonifp Shrul Bf le Sisna

Age not guaranteed---Some I have told for 20 years---Some Less

All values, they say, are relative.

In moonshine districts where whiskey looks and is drunk the same way, they have their own what drunkenness really is.

fn such a district village one Sunday morning

Not Drunk

like water ideas about they found

a man lying unconscious in the middle of the road, in the broiling sun, his mouth gaping open, and an empty whiskey jug by his side. A crowd gathered. Someone said: "He's drunk."

A woman quickly replied: "No he ain't. I jest seen his fingers move."

Western Regionol N.P.D.A. Meeting ln Son Frqncisco, October 29

A meeting of western members, associate members and guests of N.P.D.A. has been called for October 29, at Lhe Sheraton-Palace hotel, San Francisco. President Albert Hersh has formulated a one-day program of vital topics keyed to today's conditions in the plywood industry, .ivorthy of the attendance and travel expense. Expense at the meeting is only $5 each, which includes lunch.-Items u'ill be discussed fully from the floor, rather than formal addresses. Certainly plywood jobbers have much to discuss no'rv, said Charles E. Devlin, secretary-manager, National Plyrvood Distributors Assn.

lmprovement Locrns Hir $7OO Million

Washington, D.C.-The government guaranteed loans totaling $700,000,000 for home improvement last year in almost one-million loans made by banks and other lending institutions. The average homeowner in 1955 borrorved ffi3 for improvements, to be repaid monthly over three years or more. Nine out of every ten loans r,vere made to single-family homeolr.ners.

Additions and alterations were the highest at l9/a, with insulation, heating, exterior finishing, plumbing and interior finishing close behind, disclosed FHA Administrator Norman P. Mason, the former lumber dealer.

TMANC Adds Grover Ciry

Grover City Lumber Company, P. City, has become a frrll member of the Assn. of Northern California. Clarence manager of the concern.

O. Box 67, Grover Lumber Nlerchants

L. Clark is general

\^/HAT A SALES

29O LB. ASPHALT SHINGLE ROOFING

\MHAT A SALES ctosER!

"Captivating"-that describes Fry's new look in roofs. It captures the eyes of your prospects, captures their interest, captures their desire to own this handsome new Shado-Bilt roofing. Then you clinch yottr sale with the industry's one and only 20-Year FULL VALUE Bond. This is your final answer to claims of economy

or long life that may be made by your competitors' salesmen. For here, rn writing, is Fry's PROOF of enduring quality and lower annual cost-positive proof that enables you to bank more profits.

Want more details? We'll be glad to give them to you. Just drop us a line. TODAY! LL('YD

AT THE OPEN HOU5E:

TOP LEFT: Outdoor booth gove cornivol otmosphere ond kept crowd flowing from showroom to outside

TOP RIGHT: Flecto's Jock Vefterli wiih mechqnicql hurdy gurdy used oclion ond noise to drow to booth

IOWER [EFT: The DeWqlt Powershop booth (qs ir is ql every open house) wos populor exhibit

TOWER CENTER: Free refreshment boorh ron full copocity lhroughout opening; oncient oulos owned by lewis qnd Ed Silverq qdded flqvor to show

TOWER RIGHT: Armstrong Cork's "Moose" Slreeler wos one of ouldoormen enioying weother, crowds.

Remodeling Triggers 'Big Show' lor Silvero's Trode

Silvcr:r l,unrlrer ('onrp:ur,r'. .\ntiriclr. (':Llii,ir-rrirt. ctlrrcnllv in its 18th lcar oi <loing'l)usilr('ss rIt th('sttntt'sttuttl. hristtirl the ton'nsireople to :r tu,-t1;L-r' h,trr' :1r,,u' nitlr rtll tlrc trinrrniugs this stlnuner.'l-he cclclrrlttl,rt. rt'lriclt tt';ts sp:Lr1<t'rl lr,r'nrrrrcrotts nr:tnufactr.trcr exhilrits. t-tIresltnrcrrts ;Lnrl tltr' lrrt'st'nt:ttiott oi nrorc thrrn $1.0(10 irr rl,,or lrrizcs, rlre n u cll over onc-thottslurcl lric;Ll ct'lstr)rrr('rs ;trtrl ctts l ( )ln crs-1( )- l)t. 'l'lrc lrig slr,u u:rs thc irle:t of ( )u'ncr Lcu'is Silvt:r;r :rrrrl his nr;tn;tge l ior l2 -r'crLrs. \\-oriclrou' \-. Iioclrc. :rrrtl l'rts trigtt'rctl lr_r' ;r c, rrrrlrlctc rerrrorleling oi t'hc lrrctnist's :tttrl cxlr:Lrsiorr oi stot-c lirrt's ior the cottvenicncc o[ -\rrtioch's <lo-i t--r'orrrscl i t lLrlc.

Silvt'r;r Lrrnrlrcr. u hiclr rrll'rt_r-s rlirl <1o a lrrisk "shortlrlcrtr:rrlc" lrusirtcss. r,,u' u ill e rjo_r' the rtitnlrer-one positiott rts .\nlioch's lc:Lrling ,,lr('-:t{,l) ce nttr f,,r :111 hotnc itttprovcnrcnt :rrrrl rrntorlt'lirtg lrusintss. -\11 rten- lightirtg. 1tc\\' t.rftice furniture :rnrl s1ort'llxtttrt's plus lt 100/c expansiorr in slrou'r,)()11 :[reiI :tn<l :r lrrolrorlirrn:ttt itrcrrltsc it.t :trrrt inlentorr-'. p:rr crl tltt' n iL,r' [or tlr;rt rlistirrcti,rrt.

-\ goorl portiotr oi tlrc slrril r,r,,tn i: tltr''rtcrl to setlfserr icc rlislrlrL-r's, ;trrrl tlrt' crrtirc olrt'r-:ttion is rlclrlrrttttctttlLlizcrl 'into 10 olrtrrttiorrs cltclr lutving:t s('l):rrittc c()tttrollcrl irrvcntorr'. '['lrt' rlr'p:rrtn)cr)ts inclr.rrlt' (I ) ltun]rt'r, (2 ) h:rrrlu:Lrr. lJ ) e lt'ctric. i1 t lrlrrnrlrire', ( .i ) prLinls, (6) r-rrolrng, (7) l.rlrrrels. (,\) nrillrvrirl<. (()) nlils lrtt<l (l()) ur isccll:rn corr s.

( ioing lrack t,r the lrcginniug. :t c{ ittplc .i -r't':trs lrciort' thr lrusirrrss \\'irs actr.t:tllv st:trtc(1, u'c 1lrrr1 Lt'u'is Silvt:r:t jtrst ottt oi sch,rol iLn(1 c,,ntenrlrlaling it lrr'{,ir'::i()n lrr('tt\- iirr r-t'rn,,r't'rl ir, rrn lrrnrlrer (rtnless vorr inclttrlc thc l'-rrrlr:Llrnin!,,f tht'5rr:Lr'li)..l),ttt tttotru,\'\\'it.s liglrt irt tllostl rlir_r'r. tr,,). s() Lcl'is <lccidcd:Lgainst t:Lliirrg rtn cxlrcttsivt' t\\'() -\'('irr nrorticirLn's ('()11rse irr San lir:tncisc,r. [ilttlrcr. lrc \\'('nt 1o \\'()r-li in:L loc:tl strire atttl took lt \\'iic irrstclt(l (l,cnis :rrrr'l lrr:nc Silrcr:L rron, hat'e tu'o litrer lrols I)iclt. \\ 1r() !rir(1r1irtt'cl l:Lst \r'lrr. :riltl lionnie. \\'ho g-rlLrlrt:ttcrl irOttt .\rti,rclr Iligh jrr.t rr u'ccl< after tlre openrng). .\ c,rrrlrlc,ri -r'crtt-s llttt'r, irt 1()31). Silr-erlt lrecatttt'itt1(ionlintrcrl on l':rgc -18)

-4. , *sdffl*-

TOP IEFT: Yord's essentiol police protection is shown here, with Ed Young of The Gqrehime Corp. greeting the officer; Gorehime plonned Silvero's remodeling ond grond opening with usuol closs

TOP CENTER: New lighting eliminotes shodows qnd deod spots in slore; inventory is deportmeniolized, price togs on new Doley Fixlures

TOP RIGHT: This pretiy miss greeied Silvero's Home Showgoers (over 1,000 strong) ond registered lhem for door-prize drcwings

LOWER IEFT: Remodeled siore hos exlensive gorden equipment disploy, moin tools to reor of slore ond hond ond power mowers offering "godget oppeol" next to checkout counler shown right

IOWER RIGHT: Administrqtive sloff in new offices; 5ilvero Lumber employs 12, none with yord less thon five yeors; note festive, helium-filled bolloons

Meet Our 'Slqr R.eportert

Would you like to meet our star reporter? Well, walk to the nearest mirror and shake hands with yourself. YOU are the one who can best report to The CALIFORNIA LUMBER MERCHANT what is happening to you and the many daily events in your area and, as our Top Reporter, we are counting on you. Because we are all in the same business. with the same problems and goals, we would like to get together with you every lst and 15th to swap experiences. Let us know what new merchandising or promotion have been successful for you; tell us what expansion activity you plan, what ideas you may have for better business and increased sales; what unusual or amusing things may have happened lately. We'd like to hear about your family, 1rour employes and, if available, we'd like to see the photos you may take, too. Please send your news to us at Room 508, 108 West 6th St., Los Angeles 14, Calif.

County crnd City 'Right to Work' Spreods in Gqliforniq

The_ Trinity County, California, Board oi Supervisors p.a.ss9d a right to work law on August 19, becoming the third county to take such action within the past-four months. The larv was passed by a four-to-one volte within minutes after presentation to the Board of a petition by 693 signers, surprising all concerned. The ordinance is similar to .those passed by Telrama and San Benito County supervisors. The latter has been declared unconstitutionai, while the former has been ruled to be without effect in incorporated areas. Further court action may be taken in both cases.

Meanwhile, a petition already signed by 20/" of the residents of the seaside resort city of earmel-is to be presented to the city council. The ordinance, if drafted and passed, would make Carmel the second California citv to pass such a law. Palm Springs, the Southern California- desert resort, adopted such an ordinance last November, but it has been ruled invalid in Superior Court.

Howard C. Murphy, retired engineer and leader in the movement, said he had sounded out public opinion before offer-ing the petition. Some 450 persons signed the petition the first day, he said, and the total rose to 900 within three days. Carmel's population is 4351. Mr. Ifoward added: "We seem to be dribbling away our freedom without a shot. Some of us just decided it was about time to take a stand."

Augusf Consfruction Figures Show Fluctuotions in Building Scene

Contracts for future construction in the United States totalled $2,817,966,0W in August, a decline of. 5/o from the same 1956 month, the F. W. Dodge Corporation reported. For the first eight months of 1957, the cumulative tbtal of construction contracts amounted to $22,676,552,0W, up Z% over the corresponding 1956 period. Residential building contracts in August totalled $1,283,513,000, an increase oJ 5/o over August 1956.

A substantial gain in contracts for multi-unit dwellings more than offset the one per cent decline reported for one-and two-family houses. The number of dweiling units represented by the August contracts totalled 96,965, up one per cent over a year ago. For the first eight months of this year, residential building contracts were valued at $9,053,7&,000, down one per cent from the comparable 1956 period. These contracts represented 692,151 dwelling units, a decline of 7/o from a year ago.

lofoyette Decrler Sechrist Elected President of Ooklond Hoo-Hoo Club 39

Nfore than 50 llast Rav lumbermen attended the September l6 .Llectiun-\ ite rrreeting sl)onsorccl lry Oaklanrl -HooHoo Ciub 39. The evening meeting u'as held at Oakland's Fishernran's f ier in Jack I-r>nclon Stluare zlncl pre-dinner lilratior.rs u'ere libe ralll' rlispcnsed. complinrents of : NIr. Al Kelley, doing business ;rs himself ; I )ealer Rob N{eyer, Home Lumlter & Supply Co.; \"ic llttth, ou,1er of Triangle I-umber Co., ancl l)ealers Joe l'erry arrd Bob I',eileck, N{ulford I-umber Cr.r.

Follou.ing an excellent roast beef clinner a la Ancly, Past President Lee LeBreton took thc mike and read the nominating committee's choice of offrcers and directors for the neu.club year. The roster, headecl l>y Dealer Chris Sechrist for president, $-as unanimously approved (a{ter a coupie of dissenters u'ere dulv disposed of by Sergeant-at-Arms Jim Hendrick).

Besides Sechrist for president, new officers of Club

include Jerr_v Nlashet<. Hitt & Nt,rton. Inc., vice-presirlent; Ev Leu,is, Gamerston & Green, secretary-treasurer, and Sky Lervis, Gamerston & Green, sergeant-at-arms. Directors are Hollis Jones, \\'estern Door & Sash Co.; Ralph Hill, Hill Lumber & Hard'rr,are; Frank Timmers, Strable

39

THE WHEEfS-(seoled) Outgoing President Herb Forrell, new President Sechrist qnd Posl President Ed loFronchi. (Standing, left to right): Director Hollis Jones, lst Vice-President Jerry Moshek, Director Bill Johnson. Post Presidenr Bill Chqrhom, Director Fronk Timmers. Secretory-Traosurer Ev Lewis, Sergeont-ot-Arms Sky Lewis, Pqst Presidents lu Green, Joe Pepefone, ond lee LeBreion Lumber Co.; Bill Johnson, Hobbs \\ra11 Lumber Co., and Tim Hendrick. Henclrick Lumber.

BOYS Wltt BE BOISTEROUS!-(Top tefr)-Deoler Sechrist iakes the nike to poy libute to Outgoing Presidenf Herb Forrell os Bill Chqrhom (or lefi) ("rhe losr good president rhis club hos hod") mentolly drofts rebuttol. (Top Cenrer)-Loop Lumber's Chothom (olso publisher of the Son Froncisco Stqr) used qn inside trqck on the eleclion roilrood lo scooP fhe "lVlerchont." (Top Right)-Heib Farrell o"..ptt o beouriful new set of MocGregor irons, compliments of Club 39. (Lower Lefi) -8. L. Bruce Co. meets Peorson Lumber, vio Rclph Norbsck vs. Deoler John Peorson, os Sgt.-of-Arms Jim Hendrick ot far left -oirs to fine borh. (l,ower Center)- Lee leBreton reods the Nominoting commillea's choice of new ofiicers qnd direciors. (l,ower Right)-tumber Deolers Bob Beileck, Bob Meyer ond Joe Perry (in the foreground) wero port of rhis gregorious 9dn9 ot one of rhe liveliesr clubs in west

Only the finest redwood bears this brand.

free! redwood information chart #3

O Just off the press this chart illustrates all of the common redwood patterns and shows how they should be nailed. Also a list of nail characteristics, with types, sizes and number per pound. Redwood Information Chart ff3, "Standard Nailing Practice," is a handy reference wall chart, size 8/2tt x 22", printed on heavy card stock. It is offered by the Simpson Redwood Company to help you sell more redwood, one of your most profitable sales items. For your free information chart, just filI out the coupon and mail.

Watch for Simpson full-page, full-color ads in the Saturday Evening Post.

Selline Tolk

The first step in selling is to know your goods. Skid there, and you hit the toboggan.

Put a note on your ticker, also, that you must know yourself. The mug you meet in the mirror is a part of every sale you make.

No matter how fluent, or even brilliant, a talker a man may be, he can't use that ability until he is thoroughly acquainted with his subject. A gift of gab without the backing of brass-tack information is as useless as a South Sea Islander on a switchboard.

This doesn't put a bar on the windjammer, God bless him ! It just means he must have the goods to back up his jazz.

An Editorial

Have all agreements written plainly in the order, and make no special promises. The fellow who slips up on this will skin his shins.

A good salesman is the most valuable asset a house can have. He is the house in' the field, and by him and his actions the house and the merchandise are judged.

Zivnusko Studies Fqr Eosf Timber

John A. 7ir,-nnska,. associate professor of Forestry, Ulri'ersit)r 'f clalif,r'ia, has beer_granted a three-month-special Ieave from his <lrrties at the School of Foresty to serve as Ilconorric AlTairs <-rlficer to the U. N. Food and ;\gricLrltuie C)rganization on a stucly of Far East timber requ-irements.

G-P Expecfs Record Sqles

_ Ne_rr. York, N.Y.1957 sales of Georgia- I'acific Corp. are expected trt rise to about $i50 million from the $121,305,307 of 1956, Chairnran-President Ou.en I{. Cheathanr told a meetrrrg this rnonth. G-P's net last year r,r'as $7.428,- 7tt7, and for this I'ear's first half the net rose to $+,242,733 from the vear-ago $3,.568,54O, rvhile sale.s_increased to 973,522.992 from g45,g07,907 in 195(r's first l-ralf.

WHOtESAIE DISTRIBUTION YARDS

Chairrr.ran Cheatham termed the 1958 outlook lr.iglt and said the neu' kraft paper mill nolv building at Toleclo, ()re., utilizinf u'aste from th_e acljacent G-l'plvnr,,rd mills, is expected to adcl about $14 rnillron to the comDany-'s annuai volur-ne.

Noting that plyrvood sales are not solely clependent on homebuilding, he said, ,,The coining highr.r'ay l)r()gram is going to use a trenrendou.s amount of plyu.ood," and cited extensir.e use of the product in highn ay signs and forrns ior concrete ltorrring.

Old Long-Bell Hofel Given fo City of longview

Longvier,rr, Wash.International PaDer,s Long-Bell Lumber Co. has given tl-re 160-room Xlonticello hotel to this city. The old lurnber company built the hotel anci opened it in 1923, the first permanent builcling in l-oneview. The city s'ill move most city offices to"the hotel's first floor, lear.ing Citl/- Hall to the fire and Lolice_departments, and canceling plans for a City Hall addition. The city also hopes to con_ tinue operation of the hotel.

Fires Hif Mill Counrry

The f-o'"v Brothers sau'mill, south of Piercy on High.r.vay 101, u'as completely destroyed by fire last nronth at a $40,000 loss. A blaze at El Itancho I-umber Co., trvo miles east of Fortuna, n.as confined to $1,000 damages. The Hughes- Yates Lumber Co., Santa Cruz, u.as pariially destroyecl rvith damages o\rer $40,000.

Phoenix Wqrehouse Burns

Phoenix, Ariz.A warehouse containing plaster, u'allboard and rnolding was extensively clarnaged by fire Sept. 17 at the J. D. Halstead Lumber Co. branch vard at 730 N. 19th Ave. The fire s\vept the interior of the 25x60-ft. structure but it can be reused after repairs.

Now You Can Make A Profit Cutting Panelboards To Size with

the Be nnett 2-WAY PANEL SAW

CUis

PLYWOOD . PLASTIC LATIINATES HARDBOAR,D . TILEBOARD ond other moleriols

Proof of Satisfaction From U.S. and Canada!

There is no cndorsement of o.product more genuinc lhon o re-orderl Wc hovc hqd re-ordorc of from 2 to 28 mqchinec ftom scores of firmsincluding fqmous line rctail lumbr yords ond wsrehouses of nafionolly distributed pcnelboord monufoclurcru. Nornes of these componics moy be hod on raqu€rl.

In our filec orc nurrcrous lefferr of proire from rotisfied cusiomerr. Hclc orc axcarptl from lwo: from o rcfqilgl-

"Fronkly we ore wondering how wc evcr opcrclcd orrr busincss wiihout this 3ow. lt i3 used conrtontly for cuffing plywood ond Horboritd it ir o rplcndid piecc of cquipmcnl for ony refoil lumbcr yord. lt ir ro cory to usc fhat onyone cdn oparolc il- "

WB.|TWORTH turvlBEn lil ]TED llomilton, OhtorSo

frorn o yhglgsqlgl-

Only the BENNETT

2-WaV Pqnel Sow offers you ALL these advantages !

CROSS CUTS AND RIPS WITHOUT REftIOVING PANET

No othcr mochine oficrs you thir timc ond lobor' roving feotun!-

CUTS TAROE PANETS

One non con cul ot rip panolr 4'rl2'. Evrl longcr ponctl may br cut witfi th. dr.biqncc of cnothrr workcr.

TAKES UP LITTTE SPACE ONLY 7' HEADROOftT

.,. s greot time sov.r. . hos olso goved us o con+ideroble omounl of money by permitting u3 to cut bock ro gfock size susfr porrlr os moy ba domoged. ",.

"

UNITED STATES PTYWOOD CORP. New York, N. Y. i

WR, ITE TODAY

WAYNE C. ERVINE

Route I Box 334

Afosccdero, Golifomio

FOR, DETAILS

JERRY W. DeCOU 64l l Firwood Drlve .Voncouver, Wochlngton

Fitr iusl oboul onywhcrc in thop or yord+hctcver t'lrerc'r on clectricql outlct

IT'S PORTABTE

Tako ftc lnichine ro rhe iobl Two mon con eodly rnovc thir mcching whorc nrcdcd.

IT'S SAFE-ACCURATE

Mochinc ir footproof-complcrrly rafe for un*illcd hclp. All crrtl qr. conrCrtcntly tqrnrc. Verricol ond horizontol rcolcc orc ottoched for rclccfivc cutt.

Employce of Merrilt Lumber Yords, Inc. of Reoding, Pennrylvonio, rips piece of plywood by pushing poned ocross running sow (kopl tunning by rwikh lock). Nore cutling chorges for. lhis cervico.

lncreosed Profits

Grealer Volume qnd with CATAVERAS CEMENTS

LETTEF."S

R. F. GALLAGHER

P. O. Box 1738

Albuquerque, N. M.

The California Lumber Merchant

108 West 6th Street

Los Angeles 14, California

I want to take this opportunity to thank The CALIFORNIA LUMBER MERCHANT for the wonderful cooperation and assistance you gave me and Hoo-Hoo during the past two years. Your excellent coverage of the many meetings, Concats and banquets in Jurisdiction VI during the past years has brought Hoo-Hoo keenly into focus in the minds of many who otherwise would not have been aware of it. Don Bufkin, who has taken over my job on the Supreme Nine this year, I am sure will be equally grateful to you for your continued support and coverage.

My best personal regards to you all, and accept my most sincere wish for health, happiness and long life.

Cordially,

Bob Gallagher, 52499

October 5, L957

The California Lumber Merchant

Los Angeles, California

Congratulations upon your very accurate and comprehensive article in the October 1 issue regarding the events as they took place regarding the operation of the Port Lumber Co. on the Port Flueneme Dock.

I am rather pleased with the support given me by the other commissioners. The whole lumber industry can take encouragement from this action and clean up a few similar situations in other areas. We all know "we cannot carry water on both shoulders." From my own thirty and more years in the industry, I feel very keenly and would like to quote a little line by Theodore Roosevelt:

"Err'ry ilt.on olrtcs sotnc of his time to the upbwilding of tltc frof essiott or indu.rtry in zt'hich he belongs."

We have a meeting Monday, October 13, and at that time the new lease should be granted.

Thanks again,

Earney J. Thompson Thompson Lumber Co. Oxnard. California

WRCTA Elects W. M. Blcrck President

\\rillian N{. B1ack, president of the Seattle Cedar Lurnber Nlanufacturing Co., has been elected president of the \\testcrn lled Cedzrr Lun.rber -\ssociation. conrorised of l(r mills in u'estern \\-asl.rington:rnc1 ltritish Lrrlumbia rvhiclr produce more than 90/o of the clear grades of ceclar si<ling ancl ceclar paneling nul lreillg markcte<l in North .'\nrerica. He sr.rcceeds Don Johnston of Port Moody, ll.C., n'ho serverl :is president the irast year. Gorclrn I)or-rglas, vice-presiclent of I)ou'el1 River Forest Proclrrcts, I-td., of Neu' Westnrinster, 8.C., n'as electecl vice-president. John NIcCrorv continues as treastlrer of the association and Arthur l. l'lllsn'<>rth :is secretarv-manager, u,ith heaclquar- ters in Seattlc. l'resident Black reappointed Iarr \\-. llcDonald :rs ch:rirm:rn of the association's Researcl"r committee :rnd \I. J. llutler as chairman of the Trade Promotion comnrittee.

(Tell tlrcm lou saiu it in Thc California Ltunber Merclnnt)

SAVE TIME, LABOR, MATERIALS! Big, lightweight 2'x 8, units, with modified tongue-and-groove long edges' speed installation. Easy to saw, nail' Available in lYzt', 2t, and 3tt thicknesses for specific degree of insulation required.

VAPOR SEAL TYPE: Celotex Insulating Roof Slabs are also available with built-in vapor barrier and exclusive vapor seal gasket.

ALL CELOTEX INSULATING ROOF SLABS are Ferox*processed for effective protection against dry rot and termite attack.

GROWING POPULARITY of open-beam construction increases de' mand for this multi-function product. Celotex Roof Slabs feature an attractive white factory-finished under-surface and bevel-edge that shows off exposed beams to best advantage. Paintable, too, if desired. This is the modern way to build. Smart. Better. Cost-cutting. And, with Celotex brand, just one product, one application, provides rigid, strong structural roof deck. comfortable, all-Weather insulation . attractive, finished ceiling . plus the performance assurance of a name nationally known for quality.

Home lmprovement Council Succeeds OHI; Greqter Deqler Help Plqnned

Ituilrlirrg a'rl building materials firms *-hich tr,k such :r role in the OIII campaign.rr-ill har-e a.n ()l)J)()rtunitr. to participate even lnore exte'sir.e1r- in the 'rrrcli irigge., ,i.,,,.c prorlising 1958 program of the Hunre lmpr,,r-enrc-irt ('orrn- cil, accorclir.rg to Don N{oore, executir.e ,[ircct,,r ,rf t)HI's ne\\' permancnt successor in Neu. York Citr..

._"Support of ltuilding qupqly clealers u'us lurgcll. rcspon- sible fcrr the success of OtlI'.s 22-rnonth trial ijcntur..i, 1.," ztssertecl. "The neu.,_ 1r1ore coml)rehcnsir.c l)r(){rram-pro- motion at-rd puLrlic relzLti.ns airnc<1 rlirectlr. :Lt thC c,,r,_.unte,. --is deper.rclent on crtntinuerl b;tcliirrg."

Moore points out that one of the advantages of the n_9w_ program will be the boost to be given dealers at all levels by national advertising and- promotion designed to stir the consumer oui of inertia and into

action. National members will be given every oppor- tunity to identify themselves at headquarters for modernization in their communities.

Nlember firms u'i1l be pror-ided s'ith "mcr.nbcrship identihcatiorr" packages inclucling clecals, repr'riucti,,ri proofs ancl mats of tl-re HIC membershitr seal : a certifrcate and icle:rs or.r hol. to make HTL' pariicilrutir>n nrost ef{ective and profitable. They u'ill also'reccirie a free srrbscription to the HIC ne."r'sletter :rtrd arlclitionlrl cor.r.rr.r.rlrnications. As the program rrnfolcls, ther. u.i11 lre Providecl l-ith an assortment of materials to help tie in u-ith all pl.rases of the i)rogr:lm.

-\ uniforn-r rlues stmcture hits lreen establishecl for ail segments of thc inrlustry. \"e:rrly memlrersl'rip has been set at $50 for u'holes:ilers ar.r<1 jobbers, $50 for dealers and c()lrtract()rs l'ith 25 ()r rlore cnrp'loyes, $25 for clealers ancl contractors ri'ith less th:Ln 2.5 emploves, $25 ior architects, clecorators an<l cngineers. Half of all dues receir-ecl u-i1l be set :Lsirle tou';rr<1 orr::rnizatiorr and operation olt local Cour-rcil chaptcrs. l)rrcs ior 195,3 membership can be sent to the C'ottrrcil's rrcn' hearlcllllrrters. 2 East 5,{th Street, Ncn, York 22. N.\'.

Sqcrqrnenlo Hoo-Hoo Club I 09

Elects Bill Frcrser President

I-arrr. l)err, manager of Unior-r I-unr'lrer Conrpltny, Marysville, presiclcd over his last meeting as ltresirlent oi Sacrar.nento Hoo-Hoo Club 109 on Seltternlrer 18. The cvening meeting n-as held at the Sherl'ood lioom irr Sacramcnto, n.ith f)i:rmolrd Match Co. and California l',rril<lers Supply hosting the pre-dinner libations.

E,lected to succeecl outgoing Presi<ler.rt ])err u.as W. O. "Bi11" Fraser, Valley reprcserrtutivc f,,r \\-endiir-rg-Nathan Compan-v. NIovir.rg up to the vice-lrresiclencr- l'as N{. J. "Chick" Cecchettini, Capit;rl Lunrber Co.. l'ith C. D. LeXlaster again holr'ling clou'rr thc secretarr--treasurer position.

llesides the oflrcers, tl.rc rrcn, Club 109 board oi clirectors inclrrrles Iiav Teaklc. ClLliforrria Iluilders Supplv; Ecl Kensinger. Ilricn<l & 'Ierrv Lumber Co.; Robeit -\. Bnbi.k1., l,rrmlrcr i)c:Llers Nl:rtcri:rls Co.; Bill Haskins, U. S. P1vn-oorl_Corp. : XIickel' Srr.rolich, Colorrial Brrilding Suppli,. anci \\-lr,r-nr Hrrlrlr;rr<1. Keeli C'alifornia Green, Inc.

Foresters fo Meef in Syrocuse

()ne thousan<i of the nation's leacling pro{essional forestcrs;rrc expcctecl to attcr.rd the 57th:rnnual rneeting of the Socict,v of .\nterican Foresters in Svracu.e. N. Y., Novemlrer 10-l-1. "liorest Lanrl Lse in fransition" u,ill be the thernc of this four-dar-meeting. NIore tharr 210 forestry sPecialists will speak before the Society's l l subject clivi- siorrs. At the traditionll ban(luet ,,n i{or.erllrer 13, Society I'resiclcnt De\\'itt Nelson, tlircctor oi Citliiornia's State l)epartment of Natrrral Resources, Sacrlrnrcnto, u.ill lrresent tu'o :lu'ards for achier-enrent irr resc:rrch.

DcDulrle your gilue ]rrofits

-with less inventoryin less counter space

With The New Weldwood Counter Model Adhesive Center

o On a $39.88 investment - your profit $25.06-more than 38%!

o A complete packagethe merchandiser, plus a balanced inventory of fast-selling types and sizes. You cover 95% of your glue market with these 4 products.

o Color-keyed selector chart and clearly marked prices help customers select the right glue.

o Steps up turnover - gives point-of-sale impact to national advertising in LIFE, American Home, Popular Mechanics, PoWlnr S cience, M e chanix lllustrated,,

$''New Regulorion Ghonges ,; USFS Appeols Proceduies

i,. ,'Secretary of Agriculture Benson announces a change !' inregulations which will prtivide a more formal pro- ri cedure for appeals from decisions of Forest Service bffi,' 'pials affectiirg contractual relationships. The new pro-

cedure, which goes into effect immediately, will apply to appeals_ from decisions regarding timber sales, giazing irse and special land uses, as well as many other-Forest I Service activities. The procedure was mod-ernized in line with the steadily growing volume of Forest Service busi- ' steadrly growtng .t orest Servrce busrq ri€sS resulting from increased use of the national foresr resources.

The informal type of review formerly used will be rer tained at lower administrative levels to facilitate prompt

handling of such matters, and the appellant may continue it through higher levels if he choos6s-. If a cont'ractual re-

is involved, appeals to the Chief of the Forest Service will be conducted as formal hearings with a U. S.

of Agriculture hearing exar-n*iner presiding, unless the appellant requests the inlormal type of review.

At these hearings, the appellant and the Forest Service ,official whose decision is appealed will be required to pretl sent evidence and documents' upon which they rely. Witnesses will be under oath and subiect to cross-examina" tion. The hearing record and briefs of the appellant and ' forest officer will-be transmitted to the Chief 6f the Forest r,: Service for his decision. Thev will be sent to the Secretarv

of Asriculture if the Chief Forester's decision is being Agriculture if is being apoealed. Decisions of the Chief of the Foresf Ser-ice of the Chief of the Forest Service

and Secretary will then be based exclusivelv on the hearing recoids.

, The new regulation does not affect consideration of diSagreements arising out of constru'ction and procurement contracts, _which are governed by other departmental regulations. On appeals on noncontractual matters, the re-

Millionth Permit lssued

Costa Mesa, Calif.-The 1,000,00oth building permit was issued by the Orange County Building Dept. near the end of this August, and Supt. Charles W. Donohue predicted a buyer's market and a definite swing to industrial and commercial construction. The value of Orange county permits issued in the department's Z4-year history totals $569,325,398, with 85/o of. that total accruing in the last four years, when county population swelled to the 500,000 mark. Donohue said home-building has dropped about I5/o lately.

view will be based on the written statements and documents presented by the appeal and the records and files of the Forest Service, without the necessity of resorting to formal hearings.

Because of the new appeals procedure, Secretary Benson has revoked the order that set up the National Forest Advisory Board of Appeals in 1950. This board of five members of the Department of Agriculture, none of which were members of the Forest Service, was established to review appeals referred to them by the Secretary or upon request of the appellant.

Copies of the new regulation and information on the appeal procedure may be obtained from the Forest Service o'ffices. Text of the regulation was scheduled for publication in the Federal Register on September 27.

€ockrum-Dills Joins LfttANC

Jack Pomeroy, executive vice-president of the LMANC, welcomes Cockrum-Dills Lumber Co., Fresno, as one of the association's newest members. The Fresno vard. which is located at 6713 North Blackstone, is operated by Buster Cockrum.

YOU'LL literolly pop their eYes out when you show your customers Foresf Sqndolwood hordboord. This plotinum beouty combines c smooth, hord pre-finish with the durobility crnd woter resistonce of iemper-treoted hordboord' And the ploiinum color is permonent ' bqked in! Forest Sondolwood is pre-finished ot holf ihe pre-finished cost. lt is highly weor cnd scrotch resistgnt.

Forest Sondolwood resists oil, greose ond weother, yet is priced competitive to ordinory "old' {sshioned" tempered hordboqrd. Your customers con use "os is". lf point is required, one cooi covers wiih reol depth of color.

As o deoler for Sondqlwood you get {ull mark-up on every sqle. lf you do not siock Forest Sandol' wood coll your locol iobber or write directly io Forest Fiber Products Co.

PLATI]t|UT$ BEAUTY

PRE- Flltl I SH ED 1{C, PAINT NECESSARY

forest Sandalwood available in:

Tongue ond Groove

Rondom Plonk

Punched

Foroll

Sidins

Ponels

NRTDA Queries Deqlers on New Sryle Troining Progrom

A brochure describing a proposed ner,v type of sales training program has been mailed to all memberi of the National Retail Lumber Dealers Association, with a request that dealers transmit their opinions of the program on a return postcard included in the brochure. Th-e piogram, rvhich is described as "strikingly ner,v and different," u.as clevelopecl by_NRLDA's Committee on Industry Relations and a groulr o.f building products manufacturers,-follon,ing the presenta- tion made to the association's board of directors list N{av.

The two questions which dealers are asked to ansrn,er via postc.ard ar"' 'jP9_ you agree there is a need for this type of training?" -and "In your opinion is our approach o" the right track?"

As described in the brochure, the program rvould be built around a series of 62 study units dev"oted to product information and selling practicei. Dealers, employei r,vould be free to select the ipecific units in which'th6y are interested, instead of being expected to study the ent-ire range of- subjects. Generous incentives lvould beoffered e-ploy?s who made exceptional records.

"The study units r,vould be designed and rvritten bv the country's most talented designerJ and rvriters, men- u-ho knoll' hou, to capture and hold reader interest,,, the brochure states. "Each of the new kind of study units t,ill be intriguing, not dull and wordy like many old-fashioned text books. and .tra_ining manuals. Thus. eaclr stucly rrnit rvill stimulate, challenge, and create a desire to learn and use the neu' ideas."

The purpose of the questions is to measure the extent of dealer interest in suih a program for the guidance of NRLDA and the manufactureis who would share the cost of developing and launching it.

Dealers are urged to return the postcard promptly so that

Them Wqs the Doys!

The City Council conducted a special hearing on traflic congestion in downtorvn Los Angeles. Cout-ncilmen proposed to make it unlau'ful to leave anv horse unhitched for more than five n.rinutes in the lieart of the city's business district.-From tl.re 50 years Ago column of the Los Angeles Times, October L,, 1907."

their reaction can be analyzed and discussed at NRLDA's board meeting in Philadelphia, Noven.rber 2 ancl,3, just lrrior to tlre Exposition.

Survey Shows Home-Buying Increose

_ Santa Ana, Calif.-Unsold tract houses in Orange county have reached the lotvest point since 1954, indicating u poi- sible future housing shortage. The FHA for June d'isclosed the. percentage of unsold homes, including iompleted and trnder construction, decreased lrom 35.67i- to 33.6% since N Iarclr.

A survey by the Orange County Title Co. shon.ed an even sharper decline of 23/r, in July against n 9% in l,Iarch and, of those under construction,63y; rvere unsold in Tune compared to 64/a in March.

Comparative figures shorv ,1768 houses completed and under construction rn'ere unsold in June, compaierl to 5593 in N{arch; in June 1956, 8312 l,ere unsold ancl 16g4 in (Jctober 1954. Title company oflrcials interpretecl the figures as ind.icating the "depression" in Orange cixrnty subdiv"ision \vas aDout over.

In Anaheim, for example, of 215l ccimpleted homes, 1645 rvere unsold; of 548 under_ c^onstruction, ZU u,ere already sold. In Garden Grove, of 1004 completed homes, 793 weie sold; of 324 under construction, 87 n.ere already sold.

.. hovv else eould yorr move + billion feet so well?

Producing 12 million board feet of lumber plus 7r/, million feet of plywood. monthly, this Roseburg, Oregon mill operation is a bit too big to be typical. But they solved their problem of handling the tremendous output in a way that y's typical of many mills and yards today.

To move more than r/n-billion feet annually through all phases of operation from receiving to delivery they standardized on Gerlinger material carriers. And bought high-stacking Gerlinger fork lift trucks to "feed" them.

Features like these made their choice of 7 Gerlinger carriers a wise lnvestment:

. Superior cab-to-road visibility

. 4-Speed synchromesh transmission

. All-welded structural steel frame

Leoders for 38 yeors in building Fork Lilt Trucks ond Corriers

Smooth-riding helical coil springs

4-wheel power-assist brakes

. Reserve-power overhead valve engine

Choice of 6- to 30-ton caPacities

Get more detailed information from Gerlinger Carrier Co., Dallas, Oregon.

Eorly Attendonce, Exhibit Registrotions Point 1957

NRLDA Exposition qs the 'lndustry's Greotest Show'

Aclvance registraticin information and frirms for the 1957 Building Products Exposition to be held in Philaclelphia, November 1-7. are nou' being sent orrt by the Nationai Retail Lumlrer Dealers .A,ssociation, according to ]'aul R. Elv, association president. The forms, mailed fo 25,000 lumbir and building material dealers throughout the United States, rvill enable those planning to attend the Exposition to register before arriving in Philadelphia.

Registration fee for the full four days of the Exposition is $15 per dealer, rvhich entitles him to visit the exhibits as often as l-re desires and to attend all clinic programs. Dealers who rvish to attend for less than the full four-dav oeriod may register at $5 per day rvith the privilege of visiting the exhibits and attending any clinic sessions during the days for rvhich they are registered.

Complying rvith a popular demand that has been evidenced among dealers familiar u,ith past NRLDA shor,vs, the management of the E,xposition is introducing a new provision this year t.hich rvill enable attending dealers to bring employes or other guests for reduced registration fees. Under this arrangement, any deaier u'ho registers prior to October 25 at $15 may then register as many empl,oyes or guests as he t.ishes at diminishing rates of from $5 to $2 eacl.r per day. There rvill be no registration fee for clealers' \\r1ves.

Dealers are urged to return their advance registration forms to NRLDA headquarters in Washington as early as

possible. "Indications alryady point to a record-smashing dealer attendance at our Philadelphia shorv," Mr. Ely sayJ.

Soaring t'ell past preliminary estimates of exhibit space sales, the fourtir-annual NRLDA Exposition in Philadelphia continues to add nerv exhiltitors and ner,v products each u,eek. H. R. Northup, executive vice-president of the association, has reportecl to the Expositi,rn Committee that 9l/o of the exhibit space has already been contracted for and the committee is considering the advisability of adding additional sp.ac.es. Today the NITLDA Exposition paces thi industry in bringing together dealers, manufacturers and rvholesalers, and already 37 new companies, not participating in 1956, have contracted for space.

Concern for the needs of the small-to-average dealer has characterized planning throughout this yeai's program. Products and equipment to be featured in the exhiblt booths rvill run the gamut of the building materiais industry-from rvire brads to heavy duty straddle trucks.

The 1957 NRLDA Exposition will require a floor area of better than 165,000 sc1. ft. with an addifional 31,000 sq. ft. of adjacent exterior space, rvhich will be utilized for materials-handling demonstrations. This will swell the total area used by the NRLDA Exposition to nearly 200,000 sq. ft. of space.

Advance hotel reservations ciearly indicate that the 1957 Exposition rr'i11 drarv a larger dealer attendance than the 1956 Chicago E.xposition, rn'hich established it as the largest dealer registration sholv in the industry.

Mr. Northup said, "ft all adds up to the fact that the NRLDA Building Products Exposition has become established as the most important single show in the industry today-for manufacturers and wholesalers looking for distribution as rvell as for dealers, builders, and contractors n'ho are constantly on the lookout for merchandising and

The Market:

There's real opportunity in selling fir plywood for school construction. Versatile fir plywood is used for: roof and wall sheathing. subflooring. concrete form work -for siding, paneling, built-ins, cabinets, wainscoting, fixed furniture. Everywhere you turn, there's a prouen fir plywood use!

Who to Gontact:

See your local school officials . the architects in your area who plan school construction . . . the contractors who build the schools. And don't forget to contact members of your school board! All of these people have a voice in the materials used. Tell them the fir plywood success story.

Sales Tools For You!

Douglas Fir Plywood Association has just published two new pieces of literature on schools: "Schools of the Future". . . a new portfolio embodying the thinking of six leading school architects-and "Fir Plywood in Schools for Qunlity Construction at Lower Cost." For sample copies and prices on quantities, write: Douglas Fir Plywood Association, Tacoma 2, Washington.

FTR PLYWOOD for SGHOOL GO]{STRUGTION

TOP: Texture l-ll, the grooved fir plywood siding, used on o school in Whitefish, Montono. Here's on oflroctive, minimum-mointenonce exlerior treolment.

BELOW: School clossroom slorqge cobinet of fir plywood. Resists domoge, odds beouty, cut mointenonce.

operating techniques to increase sales and lorver operating costs."

Dealers and manufacturers will have an excellent oppor- tunity.to study the sales points of NRLDA Display Panels "in action" at the NRLDA Exposition. The Panels rvill be extensively used in the 1958 Sales IJuilder Store, a life-size reproduction of a modern, scientificallv designed and merchandising-engineered retail lumberyard store recently opened in a midrvestern city (CLN'I, Page 2, I0/l/57). Many manufacturers have adopted NRLDA Panels as a standard method of displaying their products in retail lumber ,stores. Special kits of merchandising and end-use pro- motion materials u'l-rich they have designed for NRLDA Panel display r,vill be set up in the store. Since their introduction three years ago, the NRLDA Display Panels have gained r,videspread popularity throughout [he-industry. The lumber dealer's biggest roadblock to effective, well-rounded shor,vroom displal' has been the bulkiness of much of his merchandise. I-umber and building materials displays, often arvkn'ard in the shou'roonr, have taken a back seit in tt-re rvarehouse n'hile tools, hardn'are, paint, etc., have preempt- ed display space inside the store. NRLDA Displav panels have. helped the <lealer o\rercome this disadvantage to SO7 of his nrercl-randise ancl enabled him to develo"p a more balanced ancl coordinaterl nrerchanclising p.og."-. Actual samples of hard-to-display items such js iu--be. and plv_ u,ood, roofing, insulation, louvers, screens, etc., can norv be attractively clisplayed right in the nriclst ot- er.erydav store traffic, stimulating sales and promoting rvider ur" ot special ized materials.

Heavy Emphasis on Merchandising

^ Heavy emphasis n.i1l be placed on mercharrclising in the Component Construction Clinic at the l95Z ll^*position. Billed :rs "Merchandising Lu-Re-Co and Component Con_ structio' N,Ietl.rods," tl.re program u,ill take :r completelv

different forrnat from that follolved in previous Compo- nent Clinic programs. Clinic Chairman Ray C. Tylander says, "We feel that by norv nearly all dealers have seen or read, either througl-r manufacturers' literature or the trade press, the processes involved in componenr consrruction. So this year lve have eliminated the sarv and hammer technique with the customary end-vier,v sections of houses, and have built a more advanced program l'ith emphasis on selling and management."

What the Lumber Dealer Needs

Six subjects u'ill be covered-three each in morning and afternoon sessions. Topics slated for discussion are : What tl.re lumber dealer needs in the u'ay of personnel, type of macl.rinery, etc., in order to go into component construction; Investment in facilities required-lools, jigs, etc.; Hou' lumber dealers should merchandise comDonents: Follorving through rvith contractors ; Financing; profit po- tential in component construction.

Research l)irector Raymon H. Harrell of Lumber Dealers Research Council is rvorking lvith the Clinic chairman to develop ancl coordinate the program .ir.hich n,ill "break nerv grouncl in its organized approach tou'ard helping the retail Iumber dealer meet tl-re opportunities of an expanding market for pre-construction," Mr. Tylander said.

Over 100 acres on the Delarvare River rr aterfront u-ill be the scene of one of the big plus features for dealers attending the Exposition, November 1 to 7. Dealers u,ill be u,atch- ing unloading operations of a cargo of lumber from a freighter docked at Pier 179, a tour through \\'-eyerhaeuser l,umber Company's tremendous outcloor storage area, a trip through the 180,000 sq. ft. J. R. Quigley Warehouse, one of the largest millt'ork u'arehorrses east of the Mississippi, and a tour of the \\ratson NIalone ar.rri Sons timber vAro.

Use these ISELLING TIPS to increase yor'rr POLY-GHAIYIP sales:

l. Durobility Polv-Charnp is unaffccted by rvater, acid, alk:rli or fungus.

2. Vopor resistonce I'oly-Chantlr cxcecds vapor scal requiren'rcnts n'ith cxtreme low lrerm ratirrg of .05 qat 73" F, 501,i IIFI).

3. Strength Poly-Chanip has exceptiotral resistancc to rupture will trot crack or pilrhole rvhcn lblded. fI' puncturcd, it can bc p:rtched easily rvith l)rcssure sensitive tape.

4. Light-weisht Poly-Champ is easy to hanclle, easy to store.

5. Flexibility Poly-Champ confbrms easily

sELL rx.e Qaorp trrla

A complctc line of quality building papers from a singie dependablc source.

Aluminu.m-Chatnp . Scuf-ChanrTr .Sca/Chantp |lktnltets . Siluo'-Chanp Lumashin

t,o any shape retains flcxibilitv at lemllerature rar.rging {rom *600 to +180" F.

6. Economy Polv-Champ costs less on " peruse" basis than sen"ri-pcrmanent materials it replaces.

Pure polyelhylene POLY-CHAI P con be used os A protcctive cover (see photo above). A betr,veen-rv:ri1 vapor scal A truch covcr An under-slab vapor seal . A cotrstruction shield A h:rystack covcr. and {br nralry other uses. Clear or opaquc I'oly-Cl.ranrp is availablc in 2, 4 or 6 n.ril gauge. Itolls up to 20'x 100'.

Distributors for Ludlow Papers, Inc'

NORCO DISIRIBUTING COMPANY

1329 Fee Drive. Sacramento, California

FIBERGLAS ENGINEERING & SUPPLY CO.

San Francisco, Oakland, San Jose, Fresno, Sacramento and Stockton, Calilbn.ria

Foil-Chantp Coppcr-Champ . I|ID Silo- ?408

Boulevard, Los Angeles, California Chantp Vapor-Cltutnp Pob'-Cltuntp

Manufacturcd by LutJlou Papers, Inc.,

Where striplings get seqsoningYoung Men Guide the Helm of Smith - Robbins Lumber Corp.

\\r. T. "Bill" Smith, Jr., at tl.re agc of 28, is one of the youllgest u'holesale lunrlrer executivcs in Sorrthern C:rlifornia. He is the general nranager oi Sntith-ltobbins Lurlrber Corp., I-os '\ngeles. l'ith clistrilxrtion yarcl, mil1 ancl offices at (1800 \lictoria Avenrre in the center of the greater southsi<ie industrial area, acljacent to the harltor. freeways and southern c(,untics c,,rnrrrrrnities.

Othcr y()ung men assist Ilill Smith in the sales :rncl opera- tion of this s'holes:ile distrilxrtion set-rrp. They arc short on veilrs, lrr-rt long on experience; fleclglings onlv in age, not the lurnl;er ir.rciustrv. \'orrng Ili11 u-as raised ir.r:r lrrml>eryard and has been rcnroving splinters fronr his l'rarr<ls since he l'as 12 r'ears old. His onl1, 1,1h". irrtcrest is his Irli-Fi

Top lefi phoio obove shows Cicero Howqrd operoting new lwinbond Turner ripsow; next: precision milling operotion; right: Supt. Jock Eggers ot siicker. Second ponel shows (left): undercover storoge view from mill; next: Bill Smith, Jr., Don Hillon ond Al Weirz inspecting finished lumber; right: new truck looding pockoged lumber for delivery. Pholo ot immediote right shows young Hilron wirh lO-yeor veieron Ruth Willioms, offtce monoger

music svstern. His holrlrv and rec:reation is lruying, selling an<l remanrrfacturing lumber.

Bill has been capably advised regarding c()nrpany policy by his fatl'rer, \\''illiam 'f. Smith. Sr.. rr'ho est:rltlisl-red the I'acillc Mill & Lumber Company over two clccacles ago on the propertv arljacent to the prcserrt threc-:rcre moclern u'holesale rlistrilrution r.:rrtl ancl rem:rnufactrrring plant. Thc scrrior Smith has becn iclentifierl u ith lrrnibci iti I-ot -{rrgelcs for the past 30 }'ears.

Davi<l l{obbins. tlie other nrember of the progrcssive firm, ha,* lrecn associatccl in lutnlrer distriltutiorr in thc Southlancl ar-rd tinrlrer operations in Northern Cl:Llifornia for the past 15 r-ears. These tn'o pioneers deciclecl to sit on thc siclelines and let thc yonn.qcr gener:rti()n carrv the ball anrl spend onlv a fcu- clar-s euch month at the plant. "The t()l) men are the or-rlr' olcl-timers u-e neec1. as \ve intencl to. seek younger, more asgressivc nlcn to help irr the administration, sales ar.rd operlrti()n of this compan-r'." saicl Bill Smith, Jr.

Take a look at -\ssistant llanager Dan I Iilton. I-Ie is only 2(r 1'ears olcl but has lteen in the indrrstrl. for alur,,st 1-0 vears. IIe \\':rs l1nc1er.l8 rvhen he receivecl his basic training rrrrrler tl-re guidancc oi Sv Ilanrron and J, rlr n Brcu cr at

ONE GUESS whol lumbermen Hilton, Smirh, Jr. ond reoding-or-There's s "Merchqnt" in the Woodpile

Weitr (lefr to right) ore

J " )'lutt", ..

FOR EVERYONE \(/HO SELLS TO LUMBER DEALERS -:t ,-fl Eil OR FURNITURE FACTORIES

OR OTHER WOODWORKERS

stNcE 1876

Suffl%M Tanau Ueelrll

-so that yoa can d.epend. on tbe latest publisbed. ruting, Tuice each ueek you rcceioe notifcation of bundred.s of up-to-tbe-minute items aboa, neu coficerns, cbanges in credit ratings, fte losses, d.eatbs, cbanges in outnersbip and. otber tacts tbat affect cted,it and' sales; For conaenience these TIVICE-A-VEEK Sheets arc conbined. into a Montltly Consolid.ated Supplement, elim' inating the necessity ol cbecking pettiously pub' lisbed. suppl ernentarY rnattet,

4 SfreplaL?A 9ear*,e Nor CoNFINED ro usE BY LUMBERMEN-which hcs been relied on since 1876, in extending credit qnd promoting scrles to the lunber, lunriture or woodworking trcrde.

Aalrrr,lrh Salpl Srredaruf- This comprehensive credit rcting book lists qucnrtity buyers oI lumber cnd crllied products thruout the United Stctes.

O From no other source c(m you obtcrin such cr complele list ol Lumber Manulcrcturers, Concentrction Ycrds, Wholesalers, Retcrilers, Commission Men, Furniture crnd other Woodworking Fcrctories cmd over one hundred other clcsses ol industricrl concerns buying qucmtity cmounts ol Lumber, Veneer, PIywood, etc.

o Stseet addresses cre shown in the lcrger cities, mcrking possible low postcrge rcrte circulcrrizcrtion

For lurther inlormation oddress Deparlmenl "G" of rhe nestest office shown befow

PONDER.OSA PINE DOUGTAS FIR

WHITE FIR !NCENSE

ANNUAI, PRODUCT'ON 60 /},III.I.ION

High Altitude, Soft Textured Growth MODERN MOORE DESIGNED DRY KILNS

Manufacturer and Distributor

SUGAR. CEDAR PINE

PAUI BUNYAN TUTUIBER CO. SUSANVILLE, CALIFORNIA ANDERSON, CALIFORNTA SALES OFFICE AT SUSANVIILE, CALIF.

HATEY BROS.

sAilTA il01llcA

P.O. Box 385

Monufqcturers

Srock ond Detqil Flush Doors

CRE$CEIIT BAY II(l(lRS

Nlutual Nloulcling ar.rd Lrrmber Co. He is a personable young man l'ith a host of friends throughout tl-re Southland area and has followed both sales and 1'roduction in securing his u'ell-rounded education.

Al \\'eitz is the "old man" of this "triple-thre:rt', group of young lrrmbermen, as l-re is 31. Although neu, to Sluthern California, he is experienced in the -lumber ltusiness. He covered a saies territory in Nerv York and Nes. Englan-d, selling plyu,oo<l.and t'ood specialties or.er eight yeais before moving to California. I_lefore joining Smittr-Ro6bins tu.o )'ears lSo, {l acted in several movies, inclrrding ,.Hight.a1. Patrol," "The Ten Commandnrents," ,,The Eddy Du_ cl.rin Story" and otl-rers. Althougl-r a member of the S..e"rl Actors Guild. Al founrl makirrg ihe r,,unds of studios looking for rvork a little rough ancl decidecl on something more stable. What could lte more fitting than returning'io the u'ood products business ? After alL, he had severii veArs' experience in pedclling lumber.

Under the managem_ent of l-()uug Bill, a nen. planing mill rvas completed i. 1955. In 1956 a ne*. all-steei ,u"."h.r,r." for dry stock, u.ith a capacity in excess of 20 carloacls of iumber, \\'as constructecl. Anil earlv this vear a neu. Tu.in Barrd Ri|-Sir\\- \\'as inst:rlled t,, eliirrirr:rte \\.astc and srreed tll) operations.

Jack E,ggers, a 14-vear veterarr u-ith the Smith firm, is general snPerintenclent in the plant ancl. uncler liis guiclance, a ?rogram of improvement is being plannecl "i- t.rp level to keep abreast of the ever-changitrg'i,rt-rditi,,ns *.ithin the lumber inclustry.

Srnith-Robbins crncentrates o' the efficient distributio' of ponderosa and sugar pir.re, u,hite fir ancl incense .eaa.. Although_this concern specializes in LCL shipments from yard stocks, it also handles_a large volume of direct ship- ments via truck-and-trai1er.. The perpetual int,entory system used by this company, rvith a ferv exceptions, inclicit.. n

ocToBER 15, 1957

t11r1r( )\ cr irr rrll gr;ttle s rtrtrl thickrtusscs ('\'cr-\' 3O rllLvs.

"( )ur irol ic-r' ,,i Scrvict'. lrtt('grit\' :rrttl (]rr:rlit-r' p:t-r's oli-," :rLi<l lr,ill Snritlr. .J r. "\\ t^ h:rrt,llc ortl-r' goorl stocli it'ottt rt'li;Llrlc rnills. prolrtrl_r':rril t'lllt'icrrtl_r'tlistlilrrttt'<l ott :t tvltolt'

s: L I t' r r r I r- 1 r; r i s

Snritli li,,l,lrir. irl.,, ,,ll't'r. :r slrccilLl nrill scrrlct' t, tltt' tt'rrrlc. inclrr,iing slrrl':r.irrt. r-i1,f irr1 :trt{l sticliitrg-. ttsirrg lriglr .1rcci1. l:r1t' nr,,rlt'1 nt:Lclrincr--r rt itlr :r tlir-cct t'trrlrltttsis ()r g()orl rVorli]lIrn.1rr1r 111111 I)r()1)ll)t sct-r'ict'. \cs llrt'st'_r',)11rg rlr('it itt tlrt'.t'titttt's oi stilT cotttlrt'1iti,'ll jrtt'rrrl 1o gilc' :r l,t ,,i s1rt,l\ [() tlt;lt-]iclittg cortrliti,,tts ltrtr'l cLlsl()rr('r'rctrl: rtltilr'qirirr'g tlrl tr1,t ,,i st'rrit't'tlrlrt lrrrilrls :t s1t'rtrlv t',,1Lttrt'1)l'l)11\irr('::1,1tt'e1r ltlrt't'lLst oi c,,tt,lili,rtts. 'l'lrr';r,'t'tnt lrt Snritl) Iiolrlrirr. i: ott voulh:ttrtl votrtrg irlt';t.. nitlr virrr ;rnri vig,rr lrt tr(r',\ tlr(,ttqlrt iLnrl irclt()11.

Air-Cooling lnstollotion Under Tifle I

ln ,,rrler t,r lre eligilrlc f,,r'f itlc 1 frnlLncirrg. :tir-corrrlitiorrirg or air-c, roling e tluiptnertt f, rr lt rcsicler-rtial strr.rcturc lnust ire'lrLrilr into or 1)ernliurcntl\'frtlltcllc(1 to thc rlu-c1lir.q- rrrit. li,,,,rr c,,,,1rrs 1r1licer1 irr l'irrr1,)\\'s c()lrtilrLrt' to lrt' irrtlitilrlc. tht 5orrlhcrn ('rLlii,rrnirr lit'trril Lrtnrlrtr.\sst't. t-cprirts. Irrst;rl1lr1i,,rs in r,,rr rt'sirlcrtirtl slru('tlu-ts nrttsl t'ontpl_r' rr i1h tlrt' i,rllr,u irrg rrryttirt'ntt'r1s

1- 'l-lrc rrnits lrll:t l)(' 1r1:rt't'rl ,ulsirlt' tht' slxrt't' lo 1,t' coolt'rl lrrr,l c,rrnt'ctt'rl l itlr it lr-r' lrt't-nrltttt'n1 rlttcluot-l<.

J. 'l'ht' rrrit rr11:1 l)(' :, r rr:1;tllt'rl ;t: l, lrccoltt' :t 1r:tt-1 ,,I 1 lrt' r-r'rrlt r'. .\trcrrtl,,r is t'lrllerl t. Iit'grr1;iti,,r l0l..i ( lr ) st'ttirtg ir,t't1r tlrt' t',,rrrlili,,rrs rrrtrlcr l lriclr tlrt' 1)r'()l)crt-\' ()\\'lrcr nrttst sigl tlrc t'r-t'rlit irstr-ttrrcrt u itlr tlrr' l<'ssec. Iior t'itlrt't' rcsirlt'rrti;rl ()r'n()rr rcsirlt'ntilLl s1r-r.1ct11rcs. t'lrt'lo:ur lilc rrrtrst ('()ntlrir (l;rtir slr,,rr irrg c,,rnp1i;rrt'r' n itlr Iht'st' r-r'rlrrircnrcnls.

l'l'tll llrtnt \'.)r .r(/i!' it itt 'l'ltt t:,,,1i1' ,v11j11 Ltttrtltcr ,ll trcltuttl 1

INSECT ?acuioe WIRE S(REENING

,, DURO,, BRONZE "DUROID" El""tro Galvanized " DURALUM" Cladded Aluminum

Pacif ic ltire Products Co.

COMPTON, CALIFORNIA

Dtincrrfoq *

DI r ersovrqts

A transplanted San Francisco bachelor, Pete Kepon, ran ag'round in the Southland soon :rf ter his transfer bv Arcata Redn,rod Co. 1,, L,,s .\ngelei where he t'tlices rvith J. J. Rea. He sttrrendered his "bachelor's <legree" in San Gabriel. Oct. .5. to pretty'Barbara Hunter, u'ho u'as an airlines reservations clerk before the rvedding.

Drake's Ba1' Luml>er Kingpin Mack Giles represented Redu'ood Empire Hoo-Hoo at the Atlanta International last month. N{ack, n'ho is norv serving as president of the Empire club, worked in serreral l>usiness ca11s in

Southwestern states on l-ris return trio to San Rafael.

Ed Fountain, of the Los Angeles lumber firm of the same narne, has gone deer hunting u'ith Chuck Bou'es of Charles Borves Advertising in Los Angeles. They u,ere joined in I)er-rver by Tecl l3orves, the father, and four brothers of Chuck for a trip through northern Colorado, Uterh and \\tyomine. This is an annual affair and in tl-re past they l-rave all been "lucky."

Fred Lamon, head of the Lamon I-umber Co., San Francisco, \-isited mil1 connections as far north as I'ortland for tu.o September u'eeks.

Don Bufkin of the Los Angeles office of Hobbs Wall Lumber Co.. u'ho

has just been named Custocatian on the Supreme Nine of Hoo-Hoo International, will attend the lirst meeting of the new Nine and board of councillors at the Schroeder hotel in NIilu'aukee ("Home of the l3raves"), Oct. 18-19. Supreme Bufkin r,vill represent Jurisdiction 6, the rvestern states, b1' flying east the "rerl carpet" route.

Fred Talbot, Jr., partner in Talbot Lumber Co., San l{afael, and board cl-rairman of the new National Lumber Exchange, Portland, has returned from three rveeks in tl-re east on busiNESS.

Lloyd Webb has just returned from another trip to the mill country for E. J. Stanton & Son, Los Angeles.

Al Kelley, the Prince of Alameda Island, spent a couple of September rveeks visiting neighboring potentates in Harvaii, accompanied by Mrs. K. and an entourage from the Alameda Chamber of Commerce. The oartv fleu' lroth rr'als and returned riith- high praise f6r the accommodations ut.td service at the Halelsulsui hotel on \Vaikiki Ileach.

Bob Bufkin is now rvorking for Frank Click on the order desk at Weverhaeuser Sales Co. in l-os Angeles. Yonng l3ufkin, Don's boy, has a u'elirounded education in lumber, having securecl his basic training at the mill level and sales experience rvith Dant & Russell arrd Atlas I-umber Company in L. A.

Henrv Winfree of Winfree & Tvnan. San Francisct-r. scouted Redn'ood Highu,ay mills last month. On tl-re return trip he looked over the remains of tl-re Lon' Bros. sarvmill, just south of Piercy, u'hich lr.as destroyed by fire Sept. 17 at an estimated $40,000 loss.

H. Park Arnold, president of Kilr anis International and head of the Fox-Woodsum Lumber Co., Glendale. is planning an early trip to Europe on offi cial Kirvanis Lrttsiness.

Fairhurst Lumber Co. Salesmanager Chuck Noble visited Humboldt countv sollrces of supply the rveek of September 23.

...New Literotrtre...

Wisconsin Knife Works (Box 309, Beloit, Wis.) Bulletin No. 20O is a nel'. 2-color illustrated catalog covering complete line of standard, special and commonly used Clamp T Slot heads used on moulders and matchers in stock; Bulletin No. 801 covers complete instructions on shaper knives, recommendations on grinding rvheels and list of standard safety regulations for woodrvorking machinery.

Sample copies of White Motor Company's 35th annual edition of the COST RECORD BOOK are available from its Cleveland 1, Ohio, headquarters.

CREA Presidenr Hoils Gqlif. Future

"Economic progress and confidence in the future of California have never been at higher levels," J. Mortimer Clark, San Francisco, president of the 25,000-member California Real Estate Assn., said following his recent tour of the 148 real estate boards in the state. "All urban areas show their share of the 156O people who are increasing the population of the state every day." He said that San Diego county is racing with Alameda county to become the second largest county of the state, while Sacramento county is reaching for the 500,000 mark.

"Huge mills and factories are being built from Eureka in the north to National City in the south," he pointed out. He cited the brand new multimillion-dollaq Johns-Manville plant in Stockton now ready for operation.

Speaking of homebuilding, he said that while it is down this year, the Los Angeles area is only 2/o below 1956, and

he cited the definite trend in construction of multiple residential units this year, with a 50/o increase of this type in Los Angeles county. He said an "unusual demand" for housing exists in the San Diego area this year.

Realtors, the CREA president concluded, are enjoying an excellent year in sales, up I2/o this June over last year. The price of homes has been strong, with increases in many areas, he reported

Gorlmon to MocBeoth Hqrdwood

The association of Willis Carlman with MacBeath Hardwood Co. is announced by K. E. "Mac" MacBeath, veteran Bay Area hardwood lumberman. Carlman, for the past 10 years manager of Berkeley Hardwood Co., has had over 20 years of hardwood experience in the East Bay area, INDUgTRtAt

BRAE,E

New BUILDING Developments...

Hanforcl, Calif.-The Cciunty I'lanning Commission appror-ed a ne\\: subclivision one-half nrile south of tou'n. The 99-1ot tract at 11th and Hume avenrles u'as okayed follon'ing rec<-rn sideration.

A permit for a $2,600,000 apartment building, probably the first to exceed the old 13-stor1' height iimitation, r,vas issued b1' the L. A. I3uilding and Safety Dept. for a l3-story structure at 10375 \\'ilshire l31vd. The 112-unit, luxury co-o1r rvill have overhanging balconies, 2-story patios and individual fireplaces and barl>ecrres.

Ground has been broken for a new building to house the Eureka, Calif., Chamber of Commerce and Humboldt County Board of Trade. The $50,000 structure will have partitions that can be opened for assemblies and will be built with a brick-and-redwood exterior and feature wood products from Humboldt county lumber mills, which'form 7Oo/s of. the area's economy.

North \\'hittier, Calif.-Subdivider Dar-r Butcl'rer hled application {or a 50-acre, 9Z-l.rome site at the extension of Greenleaf aventle near the "\\r" in Puente Hills.

Costa Mesa, Calif.-Bjorklancl & Smith, Los Angeles, submitted plans to the City I'lanning Commission for a proposed 1S@-home tract here at $4 million valuation on a site boundecl by Gisler and Aclams streets, the Santa Ana river and Harbrtr ltoulevard if the property is annexed. The subdivision u.oulcl be a complete commrrnity.

Areas bordering I-ake Tahoe ancl Folsom Lake u'ere designated priority planning areas in I'l:rcer county; tl.re tr,vo districts are cor.rsiclered the fastest-grou'ing sections of the corlnty.

Santa Ana, Calif.-l'ermits for thrce 38-unit apartment buildinss rr'ere issuccl to Hillcrest Ilerrtals for constrrrction fi 1128,1430 and 1132 I':,. Fruit St., to cost $150,000 each.

Los -\lamitos, Calif.--I'lans u.ere aPproved for a 1234home tract northrvest of the intersection at Los Alan.ritos and Garclcn Grove boulcvrLrrls. It rvil1 coler 398 :rcres and inclucle three scl"rools and a shopping center.

N[idrr-a1. Citv.-Approlcd u'as a 33-acre tracl fctr 137 homes on the south sicle o[ Sugar a\renue and l,est of Nen.lar-rd strect.

Santa 1losa.-The Califorrri:r Allocatiolrs Roarcl approved building loans for these nen. Sonomer Countv schools : Neu' Nlontgomery l{igh, Santa l{osa, $96.t,555; i'etalurna High, $1,912,631; Rincon Valle1- clistrict, $280.50O; \\rright district, $221,781 ; l'ctaluma L,lementary, $203,211.

Santa Srrsana.-The Simi \-alley Land & Development Corp. has bought 20 acres of the \Vright Ranch to build 79 11()mes.

La Puente.-[-()t1is Lesser Iirrtcrprises. Belcrly' ITills, plar-rs 278 homes on a S8-acre tract in r-rnincorporatcrl territory south of La I)ucnte and n.est of Hlrcienda boulevards.

Mojave, Calif.-\\r. H. Spooner plar.rs to construct nirre apartment units here at $3.t,300.

Placentia.-City councilrnen appror.ed a 59-home tr:rct on lJ acres ir.r the generitl area of Nlarlison and I'lacentia aven1les.

Cioleta.-Kellogg Park, ne\\r 11S-home tract is in final corrstruction stages u'ith lrll but 20 homes solcl last uronth, mostly to employes of rrearlrv schools and the engineerirrg firm.

Stanton.-Appror.ed \\'ere 13.5 acres for 60 multipledil'e11ing lots 800 feet east of Stanton avenrle on the north side of Oranget'ood avenne.

San Francisco.-E,du'arcl Crou'1ey, Los Angeles 1-rotelman. heads a group planning to build Japanese Seaside Hotel and Club at the foot of the Golden Gate bridge across the Bay. Initial units to approximate $1.500,00O are expected to start construction in October. The resort r,r'ill include a 1SO-room luxury hotel, pool. restaurant and banquet rooms, beach and docking.

Diqmond Mstch to Vote on Merger

A special meeting of stockholders of The Diamond Match Company will be held Octobet D to vote on a company plan to icquire the assets and properties of The Gardner iloard and Carton Company of Middletown, Ohio, and to change the name of the company to Diamond Gardner Corporation. Gardner Board and Carton is a privately owned company, 'ivith controlling interest held ty the Gardner family, and acquisition of the 57-year-old Gardner company, a producer of paperboard and folding paperboard cartons, would provide Diamond with a line of totally different packaging products.

While Diamond has been a leading producer of matches since its incorporation in 1881, the company has achieved considerable diversification of products over a period of years. In addition to its activities in the fields of matches,

lumber and building materials and woodenr'l'are products, Diamond is also engaged in the manufacture and sale of several specialized pioducts in the packaging field. Sales.of Diamond Match in 1956 totaled $133,716,000, and net income amounted to $9,034,000. For the first half of 1957, the company reported sales of $63,802,000 and earnings of $3,410,000.

Sqcrqmenlots Blue Ox Leogue Heqrs Don Andrews of N-AWLA

The Blue Ox League, Sacramento wholesale lumbermen's club, held its regular monthly meeting at Antonina, September 25. The luncheon meeting was sparked by an interesting talk by Don Andrews of the National-American Wholesale Lurhber Association, Portland office.

whqt WHOLESATE ONIY meqns fo you

"WHOIESALE ONIY"

rmportani words to a retail lumberman. Because a retail lumberman much prefers to have his supplier provide a convenient extension of his retarl inventory thari to have the supplier compete wirh him.

INIAND LUMBER'S slogan "The Dealer's Supplier-Never His Competitor" accurately describes INLAND'S sales policy of WHOTESALE ONLY.

' Perhaos that's one of the reasons more and more retail lumbermen specify INtAND TUMBER as lheir Number

,

"Dad, what is bankruptcy?"

i "Bankruptcy, son, is where you put your rnoney in your ,hip pocket, and let your creditors take your coat.',

Golf-An Eosy Gome

By Edgar Guest

Gptt i" an easy game to play, a fact which I can prove, She little ball you,want to hit is one that will not move.

stays exactly where it lies until your stroke is made,

that it's going to dodge your club, you needn't be

afraid,

il'So take your time, and play your stroke, and let the blow

Sfrd fex your wrists, and twist your hips, that's all you have to do.

,t.

i':There's nothing to the game of golf, the club will do the work;

You'll hit the ball with grace and ease, but never if you jerk.

So just stand up and bend your knee a little to the right, And I'ift your heel and put it down, but not with all your might.

And use your fingers, not your palms, and let the club

.Don't lift your eyes to see the shot before you've struck the ball, 1,, Don't let your body beat your club, or you will spoil it alt. j,r Don't drop your shoulder left or right, don't swing your;: self around,

Remember, it's a little ball, arid not a drum you pound.

Hit out and let the club head go, don't draw it in to you, i. Thsn stretch your arms and lift your hands, that's all you have to do.

There's nothing to the game of golf ; stand up antl play a shot,

r.: But never try to hit the ball with every ounce you've got. Have patience, get some self-control, and practice day Ey day,

And train your muscles and your head, your bidding to obey.

Then worh and wait for fifty years, though gblfers good are few,

tust learn to give the club a chance, that's all you havg ' to do.

lmpo$ible

First Actress: "\l[Ihen I came on the stage the audience simply sat therg open-mouthed."

' Second Actress: "Nonsense t They never all yawn at once."

No Shorl-Cut

Said George Eliot: "There is no short-cut, no patent tram-road to wisdom. After all the centuries of invention, lies through the thorny wilderness which must still be trodden in solitude, with bleeding feet, with sobs for help, as it .was trodden by them of old time."

Definite

"Gladys, on what grounds does your fither object to me?"

"On any grounds within a mitre of the housc."

Pretty Tough

By J. J. Montague

Much fault with trees has long been found, Because their trunks are fashioned round. And, when sawed up leave bulging,flanks, Which will not serve at all as planks. ff trees grew square, the mill men say, Their cares would vanish all away, So men have searched the seven seas, And found, at last, square-sided trees.

Yet still must fare men forth in hordes, To fell these trees and saw up boards, And every saw that cleaves them must Leave in their wake a trail of dust Which winds across thd mill yard toss, Creating economic loss- 'i4 A thing on which we all should'frown, Because it cuts the profits down.

ff trees would only saw themselves

In shingles, lath, and pantry shelves, And turn themselves to tidy rows Of small suburban bungalows, Or fall apart in any pl,an That fitted with the needs of man, What stacks of money could be made . By people in the I'umber trade.

Too bad that everything of worth

Produced by this imperfect earthThe trees, the stones, the coal, the oil, fnvolves in getting, so much toil. Too bad that man, who would prefer To lie around and never stir, Where fields are green and skies are blue, Has always so much work to do.

Different'

"I can't see the point to this joke," said the contributor.

"That's all right," said the contributor, will see it-they're smart."

the editor to

"your readers

Riverside County Hoo-Hoo Elects Deqler Don Oqkes President

Itiversicle C--ounty Hoo-Hoo Club 117 met September 20 at the Firesicle Inn ai Ileaumont, Calif., for a steak cir lobster dinner ancl the annu:rl election of officers for tl-re popular club's 1957-.58 term. The retiring president. Ilob Saucke of the Cresmer \Ianufacturing Co., Iliversicle. conductecl tl.re final nreeting oi his ternr .f i,ffjce, uncl those in the audience s'ho remembered u.hat a "battle" he put up against runnir.rg at the 1956 election in tl're Nlissiorr Inn at Riverside corrld only conclucle u'hat a verv successful clulr year he l'ras hacl in the interim.

The ofllce seems to h:rve had as fine lrn effect on Presiclent Saucke as l.re has had on it. for he conclncted the r.r-reeting

presiclent, l'hich he non'is.

I)on Oakes, the popul:rr vorlng lr.rmber dealer {rom llesperia, Calif., r,*,,hose acclui.sition <-,f the retail yarcl there rvas only :rnnounced at tl-re club's 19.56 clection mceting, has come up fast and l'as elected to the Clrrlr 117 presi<lency at the mecting last nronth. The vice-Dresirlent n.iil be Rill X{cDonald of the Simlisorr l-ogging Lo. That faitl-rful serr.ant of the club, longtirne Secretarr' \\tarren Flaskins, n as finaily replaceil mrlch t() his reiief l11- the e(l1lallv popular G"..y \\'estphal , u'hich keeps the secretary office in the Inlancl Lumlrer Co. prenrises it I,rloomington, any\\-av. (]ene Fox, of the I'alrrr Sprirrgs Iluilders Srrpplv Co., couldn't get out of

CHIcKAMAuGA RED CEDAR

CLOSET LIN ING

Guaranleed lo be the last word in aromatic red cedar closei lining, manufactured in lhe finesl cedar closel plant in America, we are mainlaining our reputalion of years pasl for {urnishing lhe besl only. Located in the hearl of lhe cedar country, only lhe highest qualiiy logs are selecled from which lo make our lining. Available in two sizes, 2t/r" and 3t/r" wide and 31" thick, packaged 50 board {eet, wrapped in heavy krafl paper.

We are also manufaclurers of sofi-lexlured, precision-milled, qualily-made Chickamauga Appalachian oak flooring. Every board lhat goes inio our flooring must meel exacling requiremenfs and every board is seasoned for a minimum of three monlhs.

Large stocks, prompt sfiipmenfs.

CtUB ll7 OFFICERS for 1957-58 ore (left to right in left photo): Treosurer Gene

Fox, Director Don DeArmond. Director Ed Hodley. Vice-President Bill McDonold ond Director Worren Hoskins; missing from phofo were President Ookes ond Secretory Westphol. ln the phoro ot the right, obove, 1955-56 President Bert Holdren (righr) pins his honorory gold Hoo-Hoo pin on Bob Soucke last month n'itl-r all the aplomb of a past

the Treasurer's chair and \\'as duly re-elected for his good \vorks.

The 1957-58 directors rvill be Bob Saucke (automatically) and the ne\\'ly elected ones : Warren Haskins, Inland Lumber Co.; Don-DeArmond, Cresmer Mfg. Co., and Ed Hadley, up-and-coming young dealer from the Rialto (Calif.) Lttmber Co. employ of Bert Holdren and Al Beals.

Tl.rere rvas a good attendance :rt the meeting, despite the opening of the hunting season the next datvn u'hich even kept thi nervly elected president away, and Bill N{cDonald aslhe t're* v.-p. accepted graciously for President Oakes and himself. Outgoing l'rexy Saucke, u'ho had just got in from a San Francisco vacation, sl-raved and headecl for the meeting, discussed the current and fttture projects of Club 117.

Bob Soucke (rhird from right) thonked lhese men (1. to r.) for their oid in his '56-57 termt Srqrk Sowers, Worren Hoskins, Bert Holdren, Gordon Greenslode, Horley Hort, Gene Fox Strictly for the birdcoge (1. to r.): Bert Holdrcn, Slork Sowers ond J. W. Fitzporrick olwoys enliven rhe Club ll7 meetings

Fullerton Permits Gqin

Fullerton building permits of $1,506,476 in August rvere $200,000 over the same 1956 month. Nerv single-family dwellings totaled $250,320, multiple drvellings were $324,000, and commercial structtlres accounted for $668,754.

For over !0 years, we've found it good business to deliver the right grades at the right prices. And dealers everywhere exPect the best in Redwood from Hobbs \Wall, year after year because it keeps tbem "out front" in sales and satisfaction.

For the name of your nearest Hobbs \Vall wholesaler or commission man, write or wire us now.

NEW PRESIDENT DON OAKES (left) phorogrophed with Perc Bocker, his copoble qide ot tha Don Ookes lumber Co. in Hesperio, Colif.

$AtE$ IDEA$ How About Thot Aportment Hqndymon?

Many lumber dealers have overlooked apartment renters as prospective customers. A prirne prospect is the apartment dlveller u'ith a yen for a fix-up hobby. Masonite Corporation has come up rvith an idea to overcome the frustration comnron to an aDartment u,ould-be do-it-1.ourse1fer-lack of a workbench. He can simply use a table-even the dining room table-if he takes proper precautions.

He needs, in addition to the table, three items: A protective cover for the table surface, a sound-deadener in the interests of apartment building "quiet" regulations, and a portable tool board that serves also as a storage chest.

To protect the surface of the tabie, he can cover it r,vith a panel of Nlasonite Tempered Presdwood, a smooth, cluarter-inch-thick material so tough it's used in factories for rvorkbench tops. So it will stay in position n'hile tl-re man-of-the-apartment hammers and saws away on some fix-up project, a rectangle of lx2-inch lumber sl"rould be added to form an underneath oerimeter.

As paclding, which will keep the peace and prevent dan-rage to the table top, he can nail to the ,underneath frameu,ork of his portable u.orkbench an old quilt or Irla nket.

The tool chest, very modern and functional, consists of three r'r'ooden frames, each constructed of 1x3inch lumber. The center frame is 3' s'ide and 28" high;

the end frames, rvhich are hinged to the center one and serve as doors, are 18" u'ide. At the back of each section, tl-re craftsman installs a piece of Masonite "Peg- Board" paneling. To hold his tools, he can obtain tt the lumberyard the matching rnetal fixtures.

When the apartment handyman r,vants to spend an evening in his home workshop, he simply removes his portable n.orkbench ancl tool rack from its storage place in a closet, sets thern up on a table, and goes io worK.

Lompoc, Calif.-Constmction of 700 nearby Camp Cooke u.ill begin soon to testing base.

Ostling --The Gluqlity Door

housing units at house the missle-

Laguna Beach.-Construction is scheduled for late November on the $1 ,250,000 South Coast Community hospital in South Laguna.

R,edwood Seosoning Gommittee Meets

A highlight of the September 14 meeting of the Redwood Seasoning committee at the Union Lumber Company, Fort Bragg, California, was a talk by Professor Robert Cockrell of the University of California School of Forestry on the structure of wood as related to drying. With the aid of slides, he discussed the makeup and the differences in shrinkage of springwood and surirmerwood, also the differences between softwoods and hardwoods.

The advantages of blanking shim stock before drying, as determined by a study at the Simpson Redwood Company, Arcata, were reported by Lawrence Jurgens. Because of the uniform thickness of blanked shim stock, the output of the sticking machine was increased. Yard capacity increased as a result of stacking blanked packages five high instead of the usual four for r6ugh packages. Vard-dryin{ time was reduced from eight months to four months, *hile yard

turnover increased 2N7o. Kiln time was decreased from ten

days for rough to five days marked improvement in the was noted.

Jack Tarason of the Aborigine Lumber Company, Fort t I t L- :------^-^ ^l^^ 5ragg, air-drv Bragg, discussed his company's use of fans to increase the

for blanked shim stock, and a quality of the finished product air-drying rate of young growth redwood 2x4 studs. The results of a recent test comparing one-half inch and threequarter inch stickers on green redwood .4/4 lumber were presented by Louis Andreani.of Union Lumber Company. Two charges were run on the same schedule for the same number of days, and the test showed that kiln capacity with one-half inch stickers was increased.by 25/o.

Chairman Sam Brown announced that the next meeting of the Redwood Seasoning committee will be hosted by the Holmes Eureka Lumber Company in mid-November.

(Tell them you saw in The California Lumber Merchant)

Speciollzing in Truck-qnd-Trailer ond Roif Shiprnenfs . .

Old-Growth Bond-sown REDWOOD from Boiock Lumber Co., Monchesler

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., i/lonchesler

Precision-trimmed STUDSDouglos Fir r White Fir o Redwood

REDUIOOD POSTS qnd FENCING

FRED C. HI|TMES TUMBER COMPANY

Fred HOlllES / Gorl FORCE

P. O. Box 987

Fort Brogg, Golif.

TWX: Forr Brogg 49

Phone: YOrktown 4-37OO

Wholesole only

Neqr-RecordCrowdot.Vq||eyFrolics'inFresno-+

Nearly 250 Northern California lumbermen attended the 1Oth Annual Valley Frolic. sponsored by San Joaquin Valley Hoo-Hoo Cltib 31 and Kirn County Hoo-Hoo Club 180 on Septenrbcr 13. As in years past, tl-re setting for tl.re big event-Cllub 31's a.ns\\'er to Oakland's Reveille and San Francisco's l{ounduo-u'zrs at the Fresno Hacienda. The golf tottrnament, under the direction of Nlarion Snead, rvas pl:ryecl tin Fresno's Fort \\'ashington course. Charley Dart of K-Y I-umber Companv was head man srlprenre anrl general chairman oI the high11- successful event.

Walking an'ay u,ith the Jurisdiction 6 I'}erpetrral 'Iean.r Trophy rvas the Oakland Hoo-Hoo Clul> 39 teanr, composed of llriarr l)ronnington, Italph Lamon and Harrl'Hoo<1. [-ou'Gross u'inner of the tournament \\-as Ilriarr llorrrringtor-r u'ith an 80 scorecard. Just one stroke beliind u'ns secondplace u'inner Ralph Lamon. First-to-third lou' nets u'ent to Jack Crane, Bert Goebel and Knox Nlarshall in tl.rat order. San Francisco's Cl.rarlie Scholrer co1>ped first pl:rcc in tl.re Blind Bogey department and Clulr 31 l)resident Craig Gaffnev placed second. Special :ru'arcls for the longest clrir-e ar-rd for the tee sl-rot closest to the lrin u'ere both l'on by Dick Holt.

The l.-rolic evening began n'ith a u,ell-attended Concat in the Hacienda N{anana Room. Visiting officer \\'as no other than Jurisdiction 6's Bob Gallagher. Neu' Nlexico Timber Co., u'ho clrove al1 the r,vay in frorn Albuquerclrre to be or.r hancl for the event. In addition, he even brought a Kitten u'ith him in the person of Paul Webber, also of Nel' Mexico Timber Co.

Other Kittens included Hugo ltath, T.W.&J.; V:iughn I)ipes, BXII); -\lford Scott, The l)iamond Match L-o.; H:rrold I3erry, Lundgren Door & Plvu'ood; Harry McCall, Santa Fe I-umber, Inc. ; George Hiatt, General IJox Distributors, and Kenneth ]3uck, LXIA.

An excellent six-act sl.rou' heacllined bv N'l C P;rul l)esmond brought the highly successful 10tir Annrr:rl Valley Frolic to a roaring close anrid tril>utes to l'resiclent Craig Gaffney, Ch.arley I)art and the follon'ing hard u'orking commlttee chalrmen:

Reservations, Bernie l.l:rrlter, Jr. : Finance, lld Schlotthauer, E,lmer Rau, Walter Peterson :rnd Lorris Frame; Concat, Bob Reid; Golf, N{arion Snead; Ticket Sales, I-ouis Frame ancl Don Walker, and I'rrblicitv, C. E. "NIac" Macdonald.

Pholos ocross the poge ot left show (left) the "old cqts" howling ot the Concol ond the gentlemqn in the blozer moy be identiffed qs one Al Bell, while photo ot righr is of the Kittens, of whom the LMANC's Kenneth Euck moy be idenrified ot for right.

The Center shot is of the Degree Teom: Visiting Oficer, Bob Gollogher; Senior Hoo-Hoo, Joe Aimor; Junior Hoo-Hoo, Wolly Kennedy; Boium, Allon Smith; Scrivenoter, Homilton Knott; Snork, Bob Reid; Jobberwock, W. O. Twining; Arconoper, A. H, Mockechnie; Custocotio n, Jock Pomeroy; Gurdon, Duke Nelson

AT THE VAtl'EY FROII€: l. Supreme Gurdon Gollogher ond Generql Chqirmon Chorley Dqrt.2.Sonto Mqriq Deqler Joe Kirk, rhe TMANC's Jock Pomeroy qnd Club 3l's qnd the WIC's Bernie Bqrber, Jr. 3. President Croig Goffney, Normqn Fqvors qnd Hoo-Hoo Mon of the Yeqr Chet Hqrshner.4. Eorl Corlson, Norm Cords qnd Deolers E' E. Schlotihquer, Elmer Rou ond Chorley Dort. 5. Bonnington lumber's Croig Goftney is the incoming president. 6. Bob Reid, Bernie Borber, Jr., (unidenrified) ond Jock Crqne.7. Gurdon Gollogher (ome cleon from Albuquerque on big Hoo-Hoo business (hod q swell rime, too!).8. Deqler Tom Hogon, Glenn Butler ond The Lumber Merchqnf's own (ond only) Mox Cook.9. Rolph Lomon (left) occepfing rhe Jurisdiction 6 Teom Trophy from Bob Gollogher, with Chcrley Dort ot the mike. 10. (Unidenrified Hoo-Hoo), Deqler Don Wilson (cenfer) ond NoCol Stote DePuty Snork Jock Berry. ll. The visiting New Mexico ond Arizono delegofion: Hoo-Hoo Webber (teft) and Justis (center), both from Albuquerque, ond Pete VqnVorhis (right) from Phoenix. 12. Elmer Rou (left) Presenls the portroit of the Mqn of the Yeor to the M-o-t-Y, Chef Chet Hqrshner. 13. Wolly Kennedy (qr mike) Presenls token of oppreciotion lo Gurdon Gollogher for coming over 1200 miles io ottend the Frolic, os Pqst President Joe Aimor (right) qwoirs his cue; Wolly olso hqnded Gollogher 500 boxes of roisins to be disrribured ol lhe recent Hoo-Hoo Internqtionol convention in Atlontc in efiort lo secure the notionol convention for Fresno, Cofif., in 1971. 14. Sonto Fe Lumber's Jno. Soner, Jr', Deoler Kermon Crow ond Bob Roymer in the usuol order

We ore sofes representofives lor these oufsfonding mills:

Moc-Young Lumber Co.

Hulbert & Muffly Co., Inc.

Americon Timber Corporolion

Mqthews lumber Co.

Plumos Pine Co.

Sond Creek Lumber Co.

Twin City Moulding Co.

rwlil.clrY 1UTBTRCo.

Silverq Stoges Big Show for Trqde

(Continued from Page 14)

terested in the lumber business through a iriendship r,vith Earl V. N{cClintock, then a small local contractor. So the t\vo \-oung men poolecl their resonrces-a ferv hundred dollars and NlcClintock's building experience-ar-rd formed Diablo Lumber Company on tl.re same spot now occupied by Silr-era Lumber. From that lleafler start, one of Contra Cost:r county's leading lumberyards has er.olved.

Severai years later, tl.re business was incorpor:rted as I)iabl<r Lumber ct Hardrvare Company and, rn 1949, a seconrl yirrd \vas oDened on nearbv Bethel Island. A third yard irr- Pittslturg \\'us added to ihe chain the follorving vear. '

On December 1, 1954, Silvera ancl NIcClintock clecided it u'oulcl be best that thev oDerate their orvn units since tirey hacl three yards. Thercfoie, an agreement rvas reached u'hereby NlcClintock took or-er the I'ittsburg yard, and Silr.era the varcls at Antioch and Bethel Island. Subsecluelrtly, Sihjera formed a new corPoration-Silr.era Lumber Company, of which he is president-and has since corrtinuecl to operate l-ris tn'o vards l.ith headcluarters in Antioch.

A long rvay from needing the serrrices of a mortician, these Silvera vards. Conversely, it looks as if Dealer Silr'era t't"r:rv have discovered the long-sought "Fountain of Youth" and is r,rrell on his n,av to proving an exception to I )un & Bradstreet's mortalitv t:rbies

New Colors in Wesfern Pine Folder

Six nel' color effects, especiailv developed {or use in u'ood-parrelctl Lrathrooms and Irrrthioonr uoodu'orl<, appear in the nel'est \Vestern l'ine '\ssociation publication iust releaserl, "Fine Finishes for Bathrooms," fifth in a series on fir.rishing effects possible rvith rvood paneling, all of l'hich si-rorv actual full-color reproductions of the e11ects. Tl-rey include Tioga Tan, San'tooth Sun, Klickitat Cloud, Gunnison Gold, Silver Borv, and Kooter-rai Copper.

TWX-Sqn

Retail lumber dealers can use the publication for inclusion in n-railings u,ith invc,ices or other corresponclence directed to customers. Single copies :rre offered free of charge. trvo or more cost If cents each up to 999, or $10 per thousancl thereafter. Write \\restern Pine Association, 510 Yeon lluilcling, Portiand 4, Oregon; Publication No. 335.

Prrltern snd finishi green or dry in bolh Redwood ond Pine

Deoler Lewis W. Silvers in new ofiice poneled wirh beoutiful

curly redwood

the Antioch yord

376th TfT Ployed ot Bel Air; Big Growd Due ot Monterey Ploy

The 376th Terrible Twenty tournament was held at Bel Air Country Club, September 26, with Bob Falconer and Frank Berger as hosts. A perfect afternoon with Bel Air at its best and we had fun. George Gartz with his 37 on back side (38 points) won the tin-whistle tournament of the day, sharing the prizes with Bob Dilworth (34 points) in the lower flight. In the Match play, Dilworth beat Whittaker, and Osgood beat Pierce on the 20th hole. In the second flight, Gartz chewed Berger to pieces, and Oliver squeezed by Morris. The Finals will be in November as matches are not held at Monterey.

Our October tournament at Carmel will be the biggest turnout we've ever had up north. It looks like a crowd of 65, so we are planning a split field, between Cypress and

Monterey, Thursday and Friday mornings, with breakfast at 7:30 each morniirg. The foursomes will be made up in advance, and Bob Osgood has the event well organized. There will be a cocktail party at 6:30 Thursday, with dil_ner at 7:30, at the hotel, for-members and their wives. (I said wives).

Bring your rhythm, a wool shirt and two p_air of shoes, as the iourses aie wet at 9:00 a.m.-H. M. Alling.

Groves Nqmed VHMCP SecretorY

Joseph B. Graves, Jr., recently of Kansas City, Yjssouri, hai been appointed executive secretary of the National committee of the Voluntary Home Mortgage Credit Program, announced Housing'Administrator Albert M. Cole. Graves began his duties on October 7.

(Tell them you sow i,t in The California Lumber Merchant)

Butte-Pok Jqmbs qnd Mouldings Go to the L. A. County Fqir

lltroctively orronged

Herb Meier and Art Parkins are shown above working the Butte-Pak booth at the Los Angeles County Fair last rnonth. The Meier lumber firm is the mill representative for Butte-Pak packaged jambs and mouldings in Southern California, and The California Door Company of Los Angeles is one of the distributors of the jambs, but the full line will be stocked immediately, according to Parkins. The attractive display met with immediate acceptance at the consumer level and many solid leads were secured for various retail lumber dealers throughout the Southland by the wholesalers of these fast-moving items. "We will carry a complete warehouse inventory of Butte-Pak products for dealers who desire less than carload lots." Parkins said, "and we will endeavor at all times to service the Southern California concerns that desire prompt, efficient handling of all sh,ipments."

(7'r'll tltem I'ol1 .!oir' it in Thc Colif ornio Lurttl,r:r )It'rclmnt)

September Construction Mofched

All-Time Peok Hit in Augusf

( )rrtluvs ior neu- construction in Septenrlrcr rnlrtclrc<i thc lLll-tinre 1,tlrk,;i $-l t,lrillion acl.rier-ecl in Arrgrrst, to rourrrl out thc nrost ltctive (luarter on recr-,rd. lLccor<ling to lrrclirtrinarrt'stinr:Ltcs lrreparccl jointlr- br- thc U. S. I)cprrrlrrrerrts oi (lrrrrnrcrcc zrnrl Labor. ancl bringing the vltlLre of ncn'u'orli lrrrt in 1rl;ice <ltrring the hrst nine nronths of 19.57 to $3.5 ltillitn,2(/r, ntore tlian in the conrparalrle 1!).i(r lrcrio<1. 'I'his _r'clrr's thircl(luirrtcr t<-rt:rl n-as ilt an almual r:rtc oi $-17.-l lrillion, conrp:rrct1 u'ith thc$-16.8 billiorr ntte for tl.re lirst hlLli o1'1().i7 trrrrl lLctu;tl otttla.n's of $'1b. 1 billion ior thc u'ltolt' i'1';1; l().i(r.

I:xpenclitr.rres for ne rr' ,lrvelling trnitr 1gl.l lrillion ) renrainecl at thc August lcverl, lLn<1 thc rlcclirrc frorn last le:rr's spencling on this u'ork llL<l narrou'crl ironr l-l'i irr .\pril t,, 81 in Scptcrnlrcr.

ART PARKINS (left) greers o customer ot the County Foir in the lefi photo. while HERB MEIER (righr) does likewise in rhe right pholo; center photo shows both men "gonging up" on the customers ot the oitrociive booth disploy. The lorge sign shown in oll the photos soys, in port: "The following Butte-Pok items ore ovoillble rhrough Your locql Lumber Deqler-Corioned Jombs ond Mirred Mouldings, Pockoged Jombs (without mouldings), eic." The octuol products moy be seen

ond ploced, like rhe boys demonstrqted them, throughouf eoch of the three photos obove

For Your lumber Reguirements ', GaII ATLAS

. KIIN DRIED

DOUGLAS FIR, . OLD GROWTH

VERTICAL GRAIN-Finish-4/4 to 16/4

-Stepping

HAR,DWOODS . KILN DR,IED

ATDER-PACIFIC COAST_PANEL STOCK AND I.UMBER

ASH_POPLAR

-Flooring

FLAT GRAIN-Finish-4/4 to 16/4

-Flooring

K. D. DIMENSION

Construction & Btr. 2x4 lo 2x12

PONDER,OSA PINE

KIATiAAIH STOCK_CIEARSSHOP_BOARDS

SUGAR PINE CTEARS_SHOP

Sqntq Cloro Volley Hoo-Hoo Elects Ollie lee President

Nearly 40 members attended the third annual election nite of the Santa Clara Valley Hoo-Hoo Club at NIt. Vierv's Chcz Yvonne restaurant on Seotember 19. The club's first president, Jin.r R:rmsey, Cheim I-umber Co., and outgoing President Art Grey, East Asiatic Co., Inc., \vere on hand to urelcome Georgia-Pacific's O1lie Lee as the ciub's third 1>resident.

trlected to serve as ofhcers along u'ith Lee n'ere: First r-ice-president, Bob Buckley, U. S. I'lyu'ood Corp. ; second vice-president, Bob Bonner, Hedluncl Lumber Sales: secretary-treasurer, Prentice Miller, Chase Lumber Co. ; and sergeants-at-arms, Jim Rossrnan, Tn,in Harbors I-umber Company, and Bill Lerrson, Campbell Lumber Co.

Tl.re club's ner,v boarcl of directors n,ill be staffed as follon.s: Ed Dreessen. Bee & Dee Lumber Co. ; N{erl Tucker,

BIRCH_DOMESTIC AND IMPORTED

CH ESTN UT-WORJIAY_PAN EL STOCK

CYPRESS_PECKY-PANEL STOCK

IIAAPTE-EASTERN HARD-PACIFIC COAST

OAK_DOMESTIC AND IMPORTED

STEPPING_SIIT-THRESHOLDS_FUI-L ROUND PHILIPPINE MAHOGANY

MITTING

COMPIETE 'IIIIIING FACTTITIES ON OUR PRETUISES

Sur-rnyvale I-umber Co.; Dale McVey, Pacific N{anu{acturing Co.: Ra)' \Velch, N{erner Lumber Co.; Knute Weidman, Roddiscraft Lumber Division; N{arion \Vard, Hubbard & Johnson Lumber Co., and Carl Travis, \Vilmars, Inc. The club's trvo alternate directors are Norn.r llose, Georgia-Pac166 (iorp., and Bud Olson, LTnion Lnmber Companlr.

NPDA Meets Nov. tO-13 in Miomi

The Nation:rl 1)lyu,ood Distributors Association, Inc. n'ill hold a big 3-in-1 nreeting, Nor.emlter l0-13, at the Americana hotdl, Miami, FL,rida, Announces President Albert Hersh. This meeting replaces three Fall regional meetings usually held by N.l'.D.A. in Chicago. Neu' York and in the South. A strong program of important subjects has been lined up by C. I1. (Chuck) Devlin, managing director.

2l7O EAST l4fh STR.EET . LOS ANGETES 21, CALIFORNIA

TWENTY-FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant, October 15, 1932

Inaugurating an "annual pilgrimagei' a group of Hoo-

FIoo and their families went to the Parson Simpkin Me-

porial Tree in Calaveras State Park, October 9,-for cere-

= monies at the giant redwood. Chairman Charles G. Bird of

Stockton was in charge and Frank lll/. Trower read letters

i1',from the Parson, while Bert Bryan read a poem, "Hail ( Sequoia," and Betty Trower read-Douglas Mailochis "The r'..,Parson." Others in the group included Tom L. Gardner, t Esther Hengel, C. D. LeMaster, Robert Bird, Lester H.

q,'Elllott, Mrs. Robert S. Fuller, Mrs. L. B. Hines and their , families.

r' Earl E. White gave up the retail lumber business and opened a restaurant in Palo Alto . . The program was completed for the anhual convention of the California I Retail Lumbermen's Assn. at the Hotel Alexandria in Los :i,Angeles, Nov. 3-5 . . . R. D. Brown, assistant secretary., sranager of the West Coast Lumbermen's Assn., issued a r g4ll for a stockholder's meeting at the Winthrop in Tacoma,

;' Lee Prather joined The Pacific Lumber Co. as byproducts salesman in Southern California Charles 6. .,Lyons won the Hammond Lumber Co. trophy at the com.,pany's September tournament . A. S. MurphS president 'df The Pacific Lumber Co., was appointed to a government committee on wood uses . The C. D. Tohnson Lumber Co. and R. O. Wilson & Son firm ioindd the California 'Wholesale Lumber Assn.

_

89{ E_. Bryan, plesident and general manager of the Strable Hardwood Co., Oakland, -was elected lrcanoper on the Suprerye 9 of_Hoo-Hoo George Bonde, manager of the P. C. Hansen Lumber Co., Centerville, won the prize offered. in the football contest in The Pacific Lumber eompany'9 Sept. 15 advertisement in this magazine . Les Cunningham of the Hayward Lumber & lnvestment Co. was- offering desirable seats at $1.65, for the St. Mary's- pCLA football game, Nov. 11, sponsored by the American Legion.

R. Clyde Johnson of the Hammond Lumber Co. and David H. Gates of the E. K. Wood Lumber Co. were among those elected directors of the Los Angeles Builders' Exchange at the Sept. 27 meeting . . . Ben Springer was reelected Snark of the ljniverse at the 41st annual lnternational convention of Hoo-Hoo in Milwaukee, on which a two-page report was carried in this issue N. H. Parsons of Pasadena, formerly in the lumber business in Los Angeles but now in insrirance, returned from the east.

A large crowd greeted new President Earle E. Johnson of Livermore at the Sept 19 meeting of East Bay Hoo-Hoo Club 39. A talk on the Olympic Games was heard. Charles R. Wisdo'rn died Sept. 14, He had been with McCloud River Lumber Co., was,manager of Diamond Match's California lumber operations, manager in Mexico for Madera Lumber Co., San Francisco head of Red River Lumber Co., and general manager of California Pine Box Distrs.

Nqfionql [umber Exchonge, lnc. To Be Lounched Ocl. 2l

National Lumber Exchange, Inc., will -officially be launched at Por_tland, October 21, following a two-week "shakedown cruise." The Exchange, whicli is patterned after exchange systems long used to market grains and such commodities, is believed to be the first of its kind for the specialized needs of America's lumber industry.

Membership is open to sawmills and wholesalers (sub- ject to approval of the Exchange's board of governors) on a per-car fee basis. Sawmill members may list from one car to their entire production with the Exchange and thereby immediately reach an industry-wide market through an estimated 4OO wholesalers trading on the Exchange. The only cost to a mill for this service is a seller's fee of $5 per carload.

Likewise, a wholesaler member, bv one call to the Exchange can, in effect, advertise his requirements to many more sources of supply than ever before-and at a fraction of his former buying expense. Wholesalers pay a flat yearly fee of $1,000 for an Exchange membership; however, this fee is actually treated as a deposit against future carload purchases. For the first 200 carloads purchased during the year, the Exchange merely credits a $5 per-carload charge against the wholesaler's annual membership fee. Wholesalers purchasing additional carloads after this credit has been used pay a regular fee of $5 per carload to the Exchange.

Factoring service is to be optional through Walter E. Heller & Co. of Chicago. National Lumber Exchange will also offer members an hourly check on quoted market prices for lumber

The National Lumber Exchange, headquartered in Portland's Terminal Sales Building, is headed by Frederick C. Talbot, chairman of the board and treasurer, and also owner of Talbot Lumber Company, San Rafael. Other Exchange officers include H. E. Van Allen, president; Howard R. Baker, executive vice-president; J. Paul George, vice-president; F. Lyle Baker, secretary, and Joseph Hull, director.

Fire Hits Sror Ploning f,fill

Fire started during the night of September 22 in the planing mill of Star Lumber Company, Stockton, and quickly spread to yard stock before it was brought under control. The lumber company's offrce, store and sheds escaped damage, according to manager J. G. "Jack" DuBois.

QTATEMENT REQUIRED BY THE ACT OF AUGUST 21, I9I2, AIt AMEND. ED BY Tl{E ACTS OF MARCH I ltoE, A}IID JULY z, r0{C (Tltlc 39, Untred Stltar Codc, Scctbr 233) SHO\I/ING THE OWNERIIHIP. MANAGEMENT. AND CIRCI,JLA'TION OF TIIE CALIFORNIA LUMBER MERCHANT. DUb: lished semi-monthly at Ins Angeles, Catifomia, for October 1, 1957.

1. The names md addresscs of the publisher, editor, managing cditor, and business managers are:

Publisher, J. C, Dionne, Rom 508, lG W. 6th St., Los Anceles 14. Califomia. Managing cditor, Recd Porter, Rmm 508, 108 W. 6th St., Los Anicles 14. California. Business managcr, M. Adams, Rmm 50& l(E W. 6th St., Ias Anicles 14, California,

2. The owner is: (If owned by a corporation, its name anil address must be statcd and also immediatcly thcreundcr the names and addresses of stockholders owning or holding I percent or more of total amount of stock. ff not owned by a corporation, the names and addresscs of the individual owners must be giren. If owned by a partnership or other unincorporated firm, its name and addrcss, ,as wcll as that of each individual member, must be given.) The Califr. nia Lumber Merchant (a Corporation), 108 W.6th St,, Ins-Angeies, Califomia; Maymme Adams, 9216 El Manor Ave., Los Anceles 45, Califomii: T. C. Dronne. Roorn 508, 108 W.6th St., Los Angeles 14, California: J. E. Martiir.52 Clinton Strect, Brockton 21, Mass.; Mrs. A. C. Meriyman, 431 So. Madison Avi.. Pasadena 5, Califomia; Elsie Stirling, 81fi No. Fullei Ave., Los Angeles 46, Caiifomia.

3. The known boadholders, mortgagees, and other seiurity holders ourin* or holding I percmt or m6e of tolal amount oI bonds, mortgages, or othei securities are: (If there are none, so state.) N6e.

4. Paragraphs 2 alld 3 include, in cases where the stockholder or security holder appears upon the books of the compaay as truatee or in any fiduciary relatim, the name of tbe oerson or corDoration for whom such trustee is actinq: also the stat€meots in thC two parag:aphs show tbe afiant's full knowledge and belief as to the circumstances and conditiotrs under which stockholders and security holders who do not appear upm the bmks of the company as trustees, hold stock and securities in a capacity other than that of a bma fide owner.

5. The average number of copies of each issue of. this publicatim sold or distributed through the mails or otheruise, to paid subscribers during the 12 moaths preceding the date shom above was: (Ttis lnfomation is required from daily, weekly, semiweekly, aad triweekly newspapers only.)

M. ADAMS

in REDWCDOD if t9...

a*wo

r certified dry o precision milled o complele stocks

A trademark is known bY the customers it keePs. Today, after nearly three-quarters of a centurY of maiirtaining the hiehest standards, Union Limber Company's trade mark "NOYO" is known to Retail Dealers throughout the Nation as the symbol of quality for Red-wooii. Adequate timber supply perpetuited by screntrnc tree farming. modernized mills aid equipment and accurate filling of orders all combine to keep true "once a NOYO dealer-alwa1rc."

ilIIXED CARS

Carefullv assembled cars mean ec6nomical and damage-free unloadingservice that matchei Noyo quality.

Chqnnel Cities Hoo-Hoo Club | 86 Hos First Meeting, Bids Lcrdies to Next

The lirst scl-reduled meetir-rg of the Ventura Hoo-Hoo Club No. l8(r u'as held at the Jet Room there, September 6, at 7 :V) p.m. and it u'as agreed that the name of the local club be changed to the Channel Cities Hoo-Hoo Club 1116. The meeting \\'as opene<l by Temporary l'resident Irat Dearckrri ancl the first item on tlie agenda rl'as adoption of the Jacksonr ille ('onstitutiorr an<l l11 [au s n'itlr tlre follon.ing amendments:

l. To hold six meetings a year.

2. To fine each member $1.99 frtr each inexcusable. missed n.reeting.

3. To delete Article 1O regarding bulletins.

Bill Rau made the motion the above constitution and bylarvs be adopted and it u,as seconded by Gar,vain Logsdon.

First Officers Elected

An election of officers rvas held for the 1957-58 term and those elected \\,ere: President-Norman Deardorf, VicePresident-Herb Carter, Secretary-Gawain Logsdon, J1s35u1s1-Pat Deardorf, Honorary President-Biil \\rinfield, and Executive Cornmittee-tlitt Rau, Tony Sarzotti, Ted Still and Ben Bartels.

For its next meeting, to be held in Oxnard, November 16, the new Hoo-Hoo have invited the girls to a Ladies Night. It will be a "dutch-treat" dinner meeting at the Colonial Flouse on Highway 101A, Oxnard, at 7:29 p.m.

For this occasion, Club 186 u'orrld like to invite all arca Hoo-lfoo rnembers anrl any lrrmbermcn n'ho think they u'oulcl like to join the cub club. The neighborirrg 186 cluL area inclucles Ventura, Santa P,arbara and San I-uis Obisoo corrnties. Reservations shoulcl lte sent to Secretary Logsdon at P. C). Box 714, \"entura, Calif., before Nov. 13, or Dhone XIIller 3-2181 there. The aggressive nerv Club 1S6 is going to trv to round up all area lumbermen for this purposeful neu' clnb.-Reported by Gawain Logsdon, The Peoples Lumber Co., Ventura.

Dick Hunf Advonced fo Ourside Sqles for Corolite

Vic O'Donnell, sales manager of the Coralite Company, announces the advancement of ]{ichard B. "Dick" Hunt (left) to sales reDresentative in the Southrvest lxrs Angeles territory, to czrll on lumber yards, cabinet shops, and linoleum dealers. Vic says : "Nou, rnany Coralite customers 'rvill be able to fit a face to the f riendly voice they've heard over the phone for so many years, r'r,hile Dick has been an assistant in inside sales."

IIunt, a native Californian, has been with The Coralite Comoanv for l l years. His residence js in lledondo Beach. In his ner,v caDacitv he rvill cover the territory from Santa Monica to Wilmington, including Torrance, Han'thorne, Lynr'vood, Inglervood, the southl'est Los Angeles and beach areas.

€ox Joins Crow Publicotions

H. J. Cox, veteran Eugene, Oregon, lumberman, has been appointed \\rillamette Valley representative by C. C. Cro'iv Publications, fnc. Cox formerly edited and signed "Random Lengths," a market news letter r,r'hich he founded seven years ago in Eugene. He severed his connection u.ith the ne'ivs letter and its affiliate, I-umbermen's Buying Service, on August 1.

USE

VICTOR HIGH DARTY STRIIIGTH PORTI.AIID CDMDI{T TYPE IlI

THIS PRODUCT

Reduces construction costs by lcrster working schedules qnd quicker re-use oI forms. Allows mcrrked scrvingrs to the concrete products mqnufcrcturer by reducing curing time, curing spcce, csrd inventories. Pcrrticulqrly cd'vcrntcgeous in pouring trallic intersections, repcrirs in opercrting lctctories and stores, machinery loundctions, tunnel liningrs, AND

AI.T OTHDR G(IIISTRUCTIOII ACTIVITY WH[R[ PORTTAIID CIMEIIT IS USDI)

AIIII TIIilD IS OT PARAMOUIIT IMPORTAI{CT

SOUTHWESTERII PORTI.AIUD CEMEI{T GOMPAIIY

1034 Wilshire Blvd.

Los Angeles 17, Cclifornic Phone lqfirtieon 6_62ll

New Wholesole lumber Firm

Esroblished By

Berf Coffey

Herbert \,-. "Bert" Coffey l.ras oDened his or.vn lumber whole.sale .company at 534 I-illian \\'ay in Hoilyrvood. Bert is r,vell knou'n to the lumber trade-in the Southland and rvill concentrate his sales effort in the imported and domestic hardu'ood market in the n'est, rvith rvhich he has been identified since the close of World War II.

Follor,ving his formal education at USC school of commerce, Bert graduated from the NHLA school of inspec- tion, tl.ren joined the \Vestern Hardn'ood Comlranv of Los Angeles. He has a u'ell-rounded education in- administration, remanufacturing and sales. He is presently assistant secretzrry of the Philippine Nlahogany Association and a nrember of l-os Angeles Hoo-Hoo Club 2.

The nen concern will be knorvn as the Coffev Lumber

Companv and rvill represent reliable mills in the United States. Canarla, J;r1,11f :rnd rhe l,hilippines. Cable address is C,,f-vn'o,,d and llusirress telephone -is HOll_r. 11',,,,d 9-Z%q.

FHA Hqs Biggesf t. A. Monfh

^-\yit4 $51,790,049 in loan commitments issrred in August 1957, the r.nonth was the greatest in clollar-vol.tto" "u.. ..!i.tered by the l-os Angeles District office since the Fedcral Ho.-using Administration opened it more than 20 years ago. District l)ircctor Norman M; Lyon said $32,788,250 u'al for home mortgages ancl the rest of the month's total was for proiect l-nortgages. He adcled that the recent increases in the allowible trFIA interest rates attributed to the record figure ancl that the uew easier-money policies have been an inccntivc to owners, buyers and builders. The L. A. oflice in August rccrived 2664 home-loan applications and issuecl 2506 cor.r-rr.nitr.nents, nearly three times that of the first of this year.

WH ITE FI R . PO N DEROSA PI N E

Where c conirete oI high quclity is desired in OIIE OR TWO DAYS

The Only POS|TTVE Woy to DECAY & TERMITE PREVENTION

PRESS URE.TREATED LUTVIBER IS YOUR INSURANCE

Show fhe public with Wsrren Blue*

Pressure -f reqted Lvmber that you os q lumber deqler qre vitqlly interesfed in sofeguording your future and your cusfome r' s i nv est ment.

*fa cornbinofion with chrornolcd zinc arsenale-approved by city, counly, stote ond Federal specificotions.

ID MARIIN Rerne,nbers

I remember with much satisfaction the manner in which the Concatenated Order of Hoo-Hoo was growing great and strong in California during the early years of The CALIFORNIA LUMBER MERCHANT, and what a wonderful bunch of fellows I used to meet at every IIoo-Hoo gathering.

In Los Angeles, Hoo-Hoo was particularly strong and they held a well-attended luncheon every week. At that time, David Woodhead was Vicegerent Snark in Los Angeles and did a great job of presiding at each meeting. And the gang turned out strong every week.

Charlie LeMaster, then of Fresno, was Supreme Arcanoper and in charge of Hoo-Hoo matters throughout the Southwest area. Major E. G. Griggs of Tacoma was Snark of the lJniverse.

O. S. King of San Diego was Vicegerent Snark of the Southern California district of Hoo-Hoo, Nelson Dennis of Fresno was Vicegerent Snark of the San Joaquin Valley district, Harry Fuller of Lodi was Vicegerent Snark in the Sacramento district, Percy Brown of Eureka was Vicegerent Snark for the Northern district, and Homer Maris of San Francisco was Vicegerent Snark of the San Francisco Bay district.

From this original group of strong men grew the great

The Above Brond, Plus the Worren Blue Color, is Your Assurqnce of Moximum Proleclion

-WE RECEIVE BY WATER, RAII OR TRUCK-NO ORDER TOO LARGE OR TOO SIAAtt-

Quality

FROTN LATH TO TilNBERS

RAymond 3-3454

BOB BUSS

Hoo-Hoo organization now existing and operating in California. They laid the foundations on which California became the leading Hoo-Hoo state in the Union. Volum'es could be written concerning the early men of Hoo-Hoo in California. I knew most of them, and they were worth while.

Tell you more in later columns.

NRTDA Gompletes Estimofing Kir

It is understood that the National Retail Lumber Dealers Association, in line with plans discussed at its board meeting last May, has about completed preparations of the NRLDA Cgmplete Estimating Kit and will soon have them available for dealer members of the federated associations. It is said the component parts of the Kit are at present being printed. The price will be $35 per Kit, with a $2 commission going to the federated associations' funds for each one sold.

The Complete Estimating Kit is said to piovide a quick, sure method of figuring the complete cost, including labor and incidentals, of any house or major home-improvement job. It also contains an instruction and study guide which makes it an easily understood, self-training course in estimating for dealer employes, and takes the mystery and drudgery out of estimating.

Announcement of the availability of the Kit is expected to be made before the opening of the Exposition in Philadelphia next month, where the Kit will be featured and fully explained in the Clinic on Estimating to be held under the chairmanship of Russell W. Norvels, Michigan dealer who played a large part in developing the Kit.

(Tell them, you sa?.a it in The Cali,fornia Lwmber Merchant)

oter Cool, Profits High

YOU HAVE HEARD oboul "the cool woter frorn the wooden buckel." lt'r true. Wood keeps wcler cooler. And Redwood is resislqnf lo rol - fungi ond insects; do€s noi rust, They lcst longer.

So when you sell Redwood lonks, you rnoke q nice profit ond rotisfy your customer. Write now for rhe Windeler Plqn cnd tonk prices.

Hobbs Woll Believes in lts Product

()ne of the oldest names in the Czrliforrria rcdrvoocl indlrstrl', Hobbs \\'all Lumber Company, emp1o1'ed one of .the ne\\-est <lelrartures in commercial - struciuris u'hen it rnovecl its ofhces front Xfontg()n1ery strect t() its on.n neu, t\\'()-storr- lruilrlirrg at 2030 Union Street. The striking IIol;bs"\\'all building is brrilt lrlnrost en-

FACT SHEET

Architecls:

Builder:

Engineers:

Owner:

Squore Feet:

Approximote Cosi f odoy:

Type of Construction:

Exterior Wolls:

Jock Hermonn, AlA, ond Bolton White, AlA, 75 Costle 5r.. Son Froncisco, Coliforniq.

Antone Peterson & Sons, Contrcctors, 2760 Son Bruno Sl., Son Froncisco, Colifornio, Robinson & Giddings (structurcl). 80 Stoncstown Si., Sqn Froncisco, Coliforniq.

Eogleson Engineers ond Chos. H. Krieger (eleclricol ond mechonicol), 400 Montgomery 5t., Son Frqncisco, Colifornio.

Hobbs Woll Lumber Co., 2030 Union Street, 5on Froncisco, Californio.

5500 (including bqsement storoge) plus l2 cor porking oreo.

$150,000.00, including improvements ond property.

Verticol lominoted redwood 2x4's ond 2x6's form wolls, wirh glue lominoied Douglos Fi: beoms ond columns with metol ties, lominoted redwood 2x4's, 2lnch side focing, no ftnish. Outside window spondrels of APCO Mirowoll "sondwich" ponels.

Whole Building's Worth

tirelv of rerlu'ood, u'ith exterior .rvalls, floors and ceilings of 2x-1 and 2x6 laminatecl rongh-sau'n recln'ood. \Vith 5,500 srluare feet of space, plus lr 12-car parking area, this is sai<l to be the first comnrercial brrildirrg of its kind in the Sar-r Fr:rncisco Bav area.

"We felt it fitting," says Partner Alfred D. Bell, Jr.

lnterior Wolls:

Floors:

Ceilings;

Roofr

Doors:

Windows:

lnsulotion: Built-ln Applionces:

Portition wolls ore convenlioncl stud wilh sheetrock or redwood veneer foced plywood. Outer wolls qre formed simply of tha exposad rough-sown lominoted 2x4's (inner side of rhe outsida woll) finished with one coot of cleor Rez, o second coqt of cleor Rez wiped ond o coot of Proif & lomberl's dull vornish #61. lst floor is concrele covered wilh resilient 0oor tile; second floor is lominoted 2x5's,2-inch side up, covered with one sheet of Sisolkroft, plywood sheothing ond floor tile, ore lhe exposed lqminoted 2x5's ol ihe f,oor obove (ond the roof) finished wirh one coot of while-tinted Rez. Simpson "Fores?one" ocousticol ponels were used.

Builr-up, five-ply ond grovel over lominoted redwood 2x4's.

Flush, solid-core for outside ond flush hollowcore interior, oll of rift-grcin redwood.

Aluminum sosh by Tecler, set in redwood frqmes.

None required.

Westinghouse 2-burner electric plofe, disporol ond 8-cubic-foot refrigerotor for lunchroom.

ROOF ond second floor (left)-bringing in more redwood for lominated roof; shows glulom beoms qnd columns for roof construction with front overhong. (Above)Trimming overhong wirh edge power sqw. (Right) Sidewoll-Joining of lominqted redwood 2x4s shows pitch of end-outs of 2x4s ongled down to outside droincge

Hobbs Wall firm, "that a business specializing in the distribution of redwood should be housed in a building that capitalizes on the rich woody effects of redwood inside and out." Architects were Jack Hermann and Bolton White.

Ikrbbs \Vall is a 93-year-old name in h:nrlrer. Its first s:ru'nrill came around the llorn in the l:ite 18.50s in the steamship Brother Johnathon, u'as bargerl north of Crescent City to mill a g'overnment grant of thous:rn11s of ;rcres of fir, cedar and redr.r'oocl. Shortly later, the n-rill rvas nroverl to Crescent ('itt and "H,,tl,s \\:Lll & ('o." uus formed. Later yet, on a-site in San lirlLncisco along Islais Creek, the company operatecl a motlern planirrg rnill and renranufacturing plant from u'hich shiprnents s-ere made

Texas.

Irr 1937, thc northern n-ri11 \\.AS disnltntlccl and the llobbs \\iall Lumber Co. u-as forme<I, retainirrg thc Islais Creek plant for distribution. During World \\'ar II, the {irm sold the production of three reclu'oocl san'mills. Since lc)17, the firm has distributecl tlic entirc outprrt of the \\rillits Redu.ood I'roclncts Companr. of \\-iliits, California.

Ol'ners of Hobbs \\rall l-rrmlrcr ComDanv are Lelvis A. Godard, an executive nremlrer of tl-re ,,1,1 -Hobbs \\'all firm, and NIr. Bell, Jr.. e f,'rmer gencral sales manager of Hammond l-unrber Co. rvho ioine<l forces l'ith Godard in 1917.

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors,.. for here are two all purpose doors...COMBlNAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Nole these 4-in.l ADVANTAGES

Comfort

a The Hollywood Jr.Twins p€rmit more light in kitchen and seryice porches. Giveadequate easy ventilation. Ins€ct tight, rust.pr@f scrcens.

Sash Glass may be cleaned with €ase.

Convenience

a Nomore detouring aroundasupertlu- ous extra door with an armtul of bundles.

a Nomore sagging, tlimsy screen d@rs wlrich invite intruders.

a Acts as an additional protection for housewile. She may conveFe with outsiders through sashopening without unlcking the d@r.

a Bufglar.pr@f. A simple touch of lin. geE

or interior design.

o Flush d@rs available in Philippine Luaun, Oriental Ash (Sen) or Birch.

a Panel doors available in pine only.

NEW HOBBS WAl,t BUILDING ot 2030 Union St.,Son Froncisco; front view of the

ATFRED D. BEl,l,. JR. (left) ond Pqrrner LEWIS A. GODARD, owners of 93-yeor- old wholesole ftrm speciolizing in redwood soles to all parts of the countrl-, incluciing the hrst c:rrlcxLcl of rcrlrvooti irrto

fhe Colifornicr Door Compony Introduces New Cqldoor to Southern Cqliforniq Deolers

.\rt l)arkins, gcneral s;rles rnan:tger for The California Door Company, Los Angeles, :urn()unces th:it the firm has introclucecl zr brancl-neu' procluct-the Clrlcloor-to the Sor,rthern California retail <lealer tra<1e.

This neu' textrrrecl-aluminum, sliding-glass cloor unit is said to l'rave moclern fc:rtures to ulease the nrost discrimirrttir.rg taste and i5 6omPetitir-elr- I'ricerl to ltlease tl're consunrer's pocketbook, accorcling to I)arkins. It is :rvailzrltle in rrll starrclarcl ancl special sizes, t.ith n-uLtching sliding scrccrns, arrrl is presentlv being ltroducecl in volume to :rsslrre in-rmcdiate cleliverr-.

This neu' builclir-rg product, manufacturecl Ior thc Southlarrcl tra<lc, mav he obtaincd in sizes frorn fir'e to 20-Ieet u'idths :inr1 rnav lre installed before or after construction is cot'nplcterl, Iiarkins declared.

"\\'e :rrc lurrnching an intensir.e sales promotion camp:rign to rtcrlrraint the clealers u.ith this hne neu' ltt.tit." I'arkins s:ri<1, "anrl u'e u.ill <lemonstrate the salient qrr:rlities of the Culrloor <lurirrg orrr regular cal1s."

Clalclror has lrco'r cspccially designed and prodr.rced for tlic Southern C:Lliiornilr nrarket arrd inforrnation ma1'be obtairrecl by ivriting The Californizl I)oor Company, 49'10 District I',1vcl., I-os Angeles 5li. Although it is budgetpriced, nothing lirrt thc {lncst of rr.raterials are rtsed in the proclrrction of thc ClLl<loor, I'arkins 1>ointecl ottt.

Ocrklcrnd Hoo-Hoo W:ll Meef Ocf. 2l

I'resident Chris Sechrist. Sun \-:tllcv l.unrlrer Co., I-afavctte, has set the next meeting of his Oakland l{oo-Ifoo Clrrb 39 for the evenit-tg of ()ctober 21, at ( )aklzlncl's F-isherrnan's I)ier, locaterl in -Jack I onclon Sclrt:tre.

TNR. ruilBER DEATER:

For YOU . Under one roof.

One of lhe Wesl's most Complete Stocks of lumber ond Building Mqteriols.

LUMBER: Hordwood, imported ond domesticSugor ond Ponderoso Pines - SpruceFirRedwood - P. O. Whife Cedor.

FLOORING: Ook-Mople-[]v-Hemlock.

PANELING: "S" Brqnd Philippine Mohogony T&G, solid woll-Mouldings.

PTYWOODS: HordwoodsFirpenler6sq - Redwood.

MARLITEMosonileUpsonQq6s6DowelsGlues$hqfsx Bldg. Popers

STRABI,E I,UMBER COMPAIIY

Since 1906

255 - SECOND STREET

(3 Blocks Eost of Jock London Squoref

Oqklond 7, Colifornio

Phone: TEmplebor 2-5584

C. C. Dry Kiln Club Meets qt Cqmino

The fourth regular meeting of the Central California Dry Kiln Club for the year was held at the Michigan-California Lumber Company, Camino, California, September 6. Members and friends visited the new modern sawmill and kilns of the Mich-Cal Lumber Co. during the morning. Its battery of 18 single-track Moore kilns holds approximately 8@ M bd. ft. and the total cut of the mill (except some fir dimension) is kiln dried. At noon the Mich-Cal Lumber Co., with the help of the P.T.A. ladies, provided a fine turkey dinner (with an assortment of home-made pies) at the ne#Camino school, where the business meetinf and technical meeting were also held.

_ President Elmer Johnson called the meeting to order at 2:30 p.m. Elvie Ericson, kiln superintendenf at Camino, introduced Al T. Hildman, general manager, who welcomed members and friends and gave a brief history of the operation.

_ _Byron Foreman of W.P.A. announced the Washington, Idaho, Montana Club is already making extensive p.eparations for the 1958 annual meeting, to be held May 8-10 at Coeur D'Alene, Idaho. Schedule of future meetings: November 8, fvory Pine Co., Dinuba; January 10, 1958, U. S. Plywood Co., Anderson, reports Harvey Smith, secretarytreasurer, Central California Drv Kiln Club.

Huge School Consfruction Now

One week in September saw the launching of an $8,179,814 portion of -the Los Angeles city schools' mammoth building program. Set for construction were additional facilities to accommodate 700O students at 17 schools from San Fernando Valley to San Pedro in 850 square miles. The huge program, said to be the largest school-development plan in the nation, was boosted last month when 210 investors headed bv the Bank of America purchased a ffi million share of bonds.

nstsTElrT ERFORhINNCE

Phone: CApirol 2-1934

Teletype:

PD-385

FlR . CIDAR !lEilLOCl( REDWOOD o SPRUCE. lDAllOr SUGAR AND PONDEROSA PINE

We Solicit You Inquiries lor Wolnanized aud Creosoted Lunbcr, Timbers, Poles and Pililg

wood for "home opPeol"

Here's a room that looks as a living-room should-welcoming and friendly, with a mood of lasting cheer brought about by a discriminating use of wood. Wood has the qualities of informality and easy living that Americans want in their homes today. Those qualities are long-abiding, repaying the home-owner with endless dividends of satisfaction. Take advantage of this trend, to sell the correct woods for exposed-beam cathedral ceilings, paneled walls, handsome hardwood floors. Note also the wood furniture helps to make this room restful and livable, as it will in any home. Remember, every wood remodeling project undertaken in your community is a powerful silent salesman, paving the way to more business for you.

To be sure of getting the grades and species your customers want, make use of a NationalAmerican member in your territory. He's a big help in turning wood into dollars for YOU.

TTMES ARE CONSTANTLY CHANGING...TIIE MEN BEHIND THE SEAL KEEP T,lP TO DATE

Blue Chip City.

El Pueblo cle Nuestra Senora la l{eirra <le l-os Angeles u'as 176 ve:rrs olcl last rnonth. It u'as n:rmerl iry Spanish Captain Felipe de Neve, u.ho founcled thc settlinrrnt anrl became its first governor in the bright arrrl early fal1 of 1781.

The settlenrent r-rurnlrered 4rl Dersons. rl ho u.cre scatterecl or-er 3(j sqtlare rrriles. Today Lo! Angeles Courrtr. alone has '1000 scluare miles, rvhile metropolitan l-os Angeles' popul:rtion of 5,500.000 is also on most of the land of Orange County. In this area du,ells 43/o ol the u'hole population of the state oi California.

In the tu-o-county metropolis some 2,300.000 people are emplo1-ed in 1.1,500 establishments, rvhich procluced goods in 1956 r'alued at $5,200.000,000. \\rithin the 1,+,500 establishments are production plants ou,ned by 57 oi tl-re nation's 100''bltre-chio" industries.

Everybody-in Oregon, Washington and Northu'est California has:r stake in that prospect. Los Angeles is the mightiest single market area for our region's lumber. And for Nortl-rl'est farm proclucts. For s:rlmon, too, and ovsters.

I{anuia"ctnrir.rg in n.retropolitarr Los Arrgeles accounts for 60/c cti Califorr.ria's total of industrial proclnction, ancl for more than lAl',' oi all manufacturcs ir.r the eleven \\restcrn states.

Los r\ngeles leads al1 other American centcrs in aircraft 1>rocluctior-r, motion picture making, ancl thc canning of seafr.rocl. Tl're area is second in autonrobile assemlrlr', falrrication of u'omen's apparei and the lrusiness of electronics. Los ,\ngcles is third in the natior-r for petroleunr re{inirrg, manufacture of frrrnitttre and mbber. and in a rlozen otl'rer important fielcls of production.

I-ast year capital investnrent in neu' and expar-rclecl productior-r units added $249.000.000 to the value of the area's industri:rl plants. And thrrs 6,500 nerv jobs r,vere created. Queen of the West

Each of these jobs reprcsents a potential home-building project-t'ith the possibilities ranging from a completely neu.home to remodeling or expansion of ar-r old home. The citv of .5,500.000 has been formed traditionally from singlefamily dl'ellings. Here the lumber "bungalorv" originated in the earlv 1900s. And the "box sttlcco house" of tl-re 1920s, rvhich u'as lumber-built in all but its skin.

Los Angeles County, you may be amazed to read, stands forrrth among all the counties of tl-re United States in dollar r.alne of annual agricultural production. So it is a mighty market not onlv for home-building but for farm building materials. In California earthquakes, schools, churcl.res ancl stores oi brick ancl masonry have con.re tumbling don'n, n'hile lun-rber-fran.red structures "gave" lvith the shocks ancl stoocl u1l. So Calif ornizr school architects ancl engineers evolr.ed the modern "earthquake-resistant" design f or schools of l-ood constructi,,n.

This is l'l.ry tl-re bulls of the t,oods have ever chorttsed, "Los Angeles, rve love you !"

Bnt there's a dark side to the prospect. July building permits for single divellings in Los Angeles County rvere 53/o less in number than in Ju11' of last year. And-permits for "drr-elling units in multiples" (apartment houses) tvere 36/o N{ORII than in July 1956. In the latter classification, July permits totaled 2.901 fani'rly units, while only 1,864 singledu.elling permits n,ere issued in the month.

Nou, look, Senora la Reina de Los Angeles. Please, don't you turn to stone on your old friends from the big timber. Don't go up in the air, lct life in a cell. Go on and give vour families land, lots of land, each family with its on'n house to lir-e in-a horne of lumber from the Washington-OregonNorthern California forests. Los Angeles, we love you I Lady, be good !

Courtesy Vestern Pine Association

CALENDAR of COTNING EVENTS

October

DUBS, Ltd., Diablo Country Club, Danville, Calif., Oct. 18.

SAN DIEGO HQO-HOO CLUB 3 Annual Golf Tournament and Buffet Supper, Singing Hills Country Club, Sunday, Oct.2O. (Supper 5:30 p.m., ladies invited; awards trophies, entertainment.)

LOS ANGELES HOO-HOO CLUB 2 Concatenation, Rodger Young auditorium, Los Angeles, Oct. 24.

NATIONAL PLYWOOD DISTRIBUTORS ASSN., Western Regional Meeting, Sheraton-Palace hotel, San Francisco, Oct. 29.

November

NATIONAL RETAIL LUMBER DEALERS ASSOCIATION Exposition and Clinics, Sheraton hotel, Philadelphia, Pa., November +-5-6-7.

NATIONAL PLYWOOD DISTRIBUTORS ASSN. 3-in1 Meeting, Americana hotel, Miami, Fla., Nov. 10-13. (Replaces Fall regionals in Chicago, N. Y. and the South.)

NATIONAL LUMBER MANUFACTURERS ASSOCIATION annual meeting, Shoreham hotel, Washington, D.C., November 11-13.

DUBS, Ltd., Green Hills Country Club, Millbrae, Calif., Nov. 15.

Western Door & Sosh Appoints Stripe lo Sscromento Volley

The placement of Roy Stripe as Sacramento Valley representative was announced October 1 by Western Door & Sash Co. Salesmanager Hollis Jones. Stripe will work out of Orland, California, where he has resided most of his life. He goes to Western Door & Sash backed by considerable retail as well as wholesale experience. Stripe was recently traveling the Redwood Empire region for National Gypslrm Corp. He began his lumber career fresh out of school with Hazelton Lumber Companv of Orland. He later joined The Diamond Match Co. at iJpper Lake, and then spent several years as manager of Will'L. Jones Lumber Co. at Lakeport. He left the Jones organization Jo enter wholesale sales with National Gypsum.

Dolly Vcrrden Nome Resumed

Arcata, Calif.-The Jolly Giant Lumber Co. is again the Dolly Varden Lumber Company. When the present owners purchased the mill in July 1955, use of the name was restrained rtntil liquidation of the original company was accomplished. Now this has been completed and the concern resumes its original name. Dolly Varden Lumber Co. was one of the first major fir companies established in this area after WWII and has been in continuous operation since early 1946. Dolly Varden has 900O acres of timberland, of which 6000 have not been logged, and its two band mills produce between 160,000 and 17Q000 b.f. of lumber daily with 100 persons employed.

Ghondler to Son Dimcrs Forest

Craig C. Chandler, research forester at the U. S. forest experiment station in Berkeley, has been appointed to head up'forest-fire research in Southern California. He will be stationed at the Glendora headquarters of the San Dimas Experimental Forest.

A w Av $4, q Bg

$R

they're calling for

80n[1tff!

Your customers, that is! Stimulated by monthly advertising in SUI{SEI, and increased dealer aids (including Display Board shown below), the demand keeps growing for this outstanding Western-made pre-finirh wall paneling with the "whisk-clean" surface.

and

is answering , the call !

lVe've stepped up our lactory schedule, added to our staff, boosted our production volume to meet your needs, and, to keep your customerc satisfied, now offer

OVERlIIGHT DETIVERY SERUICE

on Coralite, Coralether, Lamin.Art, Colotrym moulding, Firtex insuiation board, hardboards, adhesives.

Place yorr order today-you'll have it tomorrow-anywhere in our free delivery zone!

ORDER YOUR PERSOI{AIIZED DtsPuY BoIRD 1{0W FREE-Display Board of Coralite color . chips, each chip with your name and address printed on back. Phone, wire, or write:

Rex GIARK

Rex A. Clark, one of the bestknown men in the Southern California lumber industrv. died unexpectedly early in thl morning hours of October 8 of a heart ailment at the U.C.L.A. Medical Center, where he had been taken October 4. He had been ill only since September 26, when he left his office at Sun Lumber Company in San Pedro early to go home and rest. His age was 54.

Rex Clark started his lumber career at 2l on the docks of the Stout Lumber Co. in North Bend,

Oregon, going two years later to the Citizens Mill & Lumber Co. at Oxnard, Calif., wds later purchased from the Stout interests by which Homer

Burnaby. In l9B Mr. Clark joined Consolidated Lumber Co. at Wilmington as a salesman and rapidly rose to retail salesmanager, general salesmanager, assiitant general manager and then general manager of this progreisive lumber concern. In September of 1955 he climaxed h-is brilliant lumber career by- returning to the Burnaby employ as general manager of the Sun Lumber Company, San pldro."

The gentlemanly Rex Clark, on-e of the wisest heads in the industry, had been in recent months a tower of strength to the business as chairman of the Lumber Grades co-mmittee of the Southern California Retail Lumber Association and, in the words of the association's executive vicepresident, Orrie W. Hamilton, on the day of Rex Clark,s death, "Rex did more than any other one man to promote the use of lumber grades in our industry." He had'worked incessantly and unselfishly for more tlian three years between his home base and the Pacific Northwest and Wash- ington, D. C., to promote the use of grades which were finally effective on March 15, 1956, and he was still at it on his death last week. Known to almost everv lumber dealer and lumberman in the industry, Rex Cla-rk was a beloved figure and popular speaker at practically every convention and conference of the SCRLA.

-He leaves his wife and two daughters, one of the home and one with her huJband with the armed forces in Korea. Funeral services were held October 10 in San Pedro.

Chqrles l. O'NEIL

TIREhfit*FHAlT GYPSUM WAIIBOARD

O}IE lIOUR TIRE RESISTAI{T OYPSU TI WAIIBOARD

Now, with Blue Diamond ys" Fire Halt specinl core wallboard, applicator craftsmen have a ffne handling and ffnishing gypsum wallboard with a one hour fire resistioe rating.

Fire Halt may be used in institutional, commercial, industrial, apartment and home construction-wherever high quality interiors combining great strength with increased fire rest#ance are desired or required by building codes.

Blue Diamond's Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories' ffre resistive rating requirements.

Charles I. O'Neil, 88, a 49-year resident and lumber dealer of Pomona. Calif.. died there September 28. He was well known in the community also for his youth work and club activ_ity. He leaves his wife Kathryn, two sons of Montana and two daughters in Pomona.

Miss Louise P. GANAHT

Miss Louise P. Ganahl, a lifelong resident of Los Angeles and the daughter of the pioneer lumber dealer there, died October 51t the age of 83 in a rest home in Fullerton. She lived at 316 W. Avenue 52. She leaves three brothers, Ernest, an ownei of the Ernest Ganahl Lumber Co., Anaheim; Vincent and G. A. Ganahl, and three sisters, Mrs. Rose Donovan, Mrs. Agnes Hoover and Mrs. Florence Sharp. The Rosary was recited at an Anaheim mortuary, with Requiem Mass celebrated and interment at Calvary Cemetery, Los Angeles.

In Memoriom

Axel Larsson, 88, who served as traffic consultant to the California Redwood Association for more than 4O years, died September 16. Funeral services were held in Alameda, September 18 . . . George R. Daley, 73, a San Diego county farm boy who built one of the biggest contracting and ranching empires in the Southland, died October 1 on his 14,000acre Jamul Ranch at Jamul, Calif., of a heart ailment. Born north of Escondido, he began business in San Diego 50 years ago with freight wagons that hauled building materials to stores and projects in rural areas Harry Ferguson Hall, 60, building contractor of Artesia, died there September 20 Bernard R. Maybeck, veteran Bay area architect who designed the Palace of Fine Arts in San Francisco for the 1915 Pan Pacific Exposition and also founded the department of architecture at the University of California, died in Berkeley, October 3, at the age of 95.

Community Chest served more than 700,000 men, women and children last year.

ALIFORNIA SUGAR & WESTERN PINE AGENCY,INC.

Jqck Req Nqmed Soles Agent for Broyles; To Continue Arcqtq Redwood Office

Lee and Brad Broyles, owners of the Broyles Lumber Co., MedIord, Oregon, have appointed veteran lumberman Jack Rea exclusive sales agent in Southern California for their u'holesale lumber concern. Jack started his lumber career almost 50 years ago rvhen, in 1908, he joined the Albion-Stearns lumber firrn in San Francisco, working in yard sales. He secured his basic u'holesaie distribution experience during the next five years and, in 1913, left for the Washington and Oregon lumber mills to complete his education in the production field. He u'orked in every phase of the sawmill end of the business before going to Los Angeles in I9l4 to establish his orvn sales organization. He has been continuously identified in rvhoiesale lumlter distribution in the southland since that time.

The T. f. Rea concern is also exclusive sales representative in itre Los Angeles area for Arcata Reclu'ood Company and the 13royles addition increases the species offered to include fir, pine, cedar, plyrvood, shingles ancl shakes. Offices are maintained at 5410 Wilshire Blvd., Los Angeles, and direct shipments via cargo, rail, and truck-and-trailer are offered the dealer trade thoughout the Southern California territory.

Non-Techniccrl Booklet on Fir Plywood

"Fir Plywood, America's Busiest Building Material" is a nelv, beautiful four-co1or, all-purpose booklet from the Douglas Fir Pl1'u.ood Association. Written primarily for homeorvners, it n'ill be helpful also to amateur handymen, students, teachers, boating enthusiasts and others interested in.plywood and the plyrvood industry from a non-technical Dolnt OI v1ew.

Contents include a description of softrvood plywood's principal source, the Douglas fir; an explanation of the manufacturing process and the industrl.'s quality control program, and sections on the product's applications for home-building, remodeling, built-ins, boats, r.acation cabins and other leisure-time uses.

Standard fir plyrvood products are covered, as n'ell as a number of specialty products rvhich have been gir.en surface treatments for extra durabilitv or textural interest. A final section deals with fir plyivood's applications in industry and on the farm. Photographs and other illustra-

tions in full color are used throughout the 26-page booklet. Single copies may be obtained u'ithont charge from the Douglas Fir Plyu,ood Association, Tacoma 2, \\rasl-rington. Quantity prices are $15 per thousand.

Use of rl'ood glu-lam span of Nlontana State compared s,ith steel.

arches for the record breaking 20l'6' University freld house saved $21,000

Jim Bcrry

350 E Street

Eureka, California

Phone - Hillside 3-0858

P. O. Box 770

Teletype - EK 90

Ulnldnk 6lorrdf P aoilr@h

A.L.lloovER. (EG).

Modulqr Building Stqndqrds Assn. Formed to Hold Down Building Cosfs

\\rashington1,'or1r leading building inch-rstry groups have joined forces to lroost accclit:rnce of a program designed to holcl dol'n buildirrg costs through :rdoption oi a basic unit of measurelltelrt. The project got underu'av n.ith election of officers ancl approval of b1'-lau's of the

nen'lv-organizecl Nlodular Builcling Standards Association at the first rneetir.rg of the boarcl of directors at \\'hite Sulphur Springs, \\r. Va., Aug. 12.

The associaticin rr'as incorporated July 15, 1957. in the District of Columbia under sDonsorshio of the ^\n.rerican Institute of Architects. the Asir,ciated Ceneral Contractors of America, the National Association of Home Builders, and the Producers' Council, 1nc. The four sponsoring organizations rvill initiate membershil) l)rograms l-ithin their respective industries. C. Il. Silling of Charlestc.rn, \\:. Va., architect and cl-rairma-n of the Anrericun Stanclarrls '\ssocia- tion's committee u'l'rich deals u'ith coor<'linlrtiorr of dimensions of building materials ar-rcl rcluipn'rent, \\'as elected presloent.

"The objectives of I'IBSA," said Sillirrg, "are tti promote the acceptance and application of the principles of Nlodular Dimensioning Standarcls :rs applied tt.r the field of planning Ior construction, and the dimensioning of the materials, appliances and items of equipment employerl in corrstruction lrn<1 relatecl actir.ities."

Mr. Silling noted that the adoption of the 4-inch module as the basic unit of measure will assist manufacturers in effecting economies by standardization. Thus, they would have to produce fewer sizes. "It is a saving which can be passed down the line," Silling pointed out, "for suppliers will have less of an inventory problem; and standard dimensioning means less labor cost for installation at the construction site." Eligibilty for nrcmbership in the Nforlular Brrilding Standards .\ssociatior-r is ollen to itnv l)ers()n, association. firm or corporation in syrnpathl' u,ith its oltjectir-es.

The mor.ement for the Promotion of modrrlar standards, or modular measllre, liegarr in 1935 u'herr the National Bureau of Standards of thc U. S. i)epartment of Commerce proposed a project for coortlirr:rting building nraterial sizes. Subsequent actir.ities in this clirection hale been closely iclentihed rl.ith the Americ:rn Standards -\ssociation. The movement has shon'n consitlerable l)r()gress sirrce the enrl of \\rorld \Var II, not only in the tlrritc<l St:Ltes lrrrt in other countries. The increasing itrterest irr motlul:tr stancl:rrrls on the part of architects. general colrtr:Ict()rs, home lruilclers ancl producers of materials led to the org:rnizatior.r of the Nftrclulur.r Building Standards Association.

Bob Hoover

Stuqrt Jones

Dick Hoover

2185 Huntinglon Drive, Sqn Morino 9, Colifornio

Doug. Fir Redwood Sugor Pine Ponderoso Pine

-1;;"' YT]VDUSTRIAL LLINIBER

I. S. Brown

Westhqrd lmporting ComPonY Moves to Beverly Hills

Phil I-aTasa, vice-president of \\resthard Importing Company, annotlnces that offices of the n'holesale lumller c.,t-rce.t-r have been moved from the Los Angeles tlarllor area to ,S(i8Z Wilshire Blvd., Beverll' Hills, Calif., r,vherc the phone nttmber r'vill be Oleander 5-8933.

Irr additiorr to handling imports from Japan and the Irhilippines, Westhard Importing u'ili also represent the Atlantlc Lumber Co., Boston, one of the largest producers of hardn'oods in the United States and Canada, according to LaTasa. "\\Ie will also have exclusive representation in Southern California for Hartzell Industries of Piqua, Ohio, producers o{ fine r'valnut lumber products," he said. -

For the past 10 years Phillip LaTasa l-ras been identified in hardt'ood lumber sales. Before l.ris association lvith \\resthard he handled sales and distribution for the former Western Hardrvood Co., one of the pioneer firms in its field in Southern California.

O'Mqlley-5mith's Yumq Ycrrd Using New Ureo lumber Process

Yuma, Ariz.-The O'Malley-Srnith l-umber Co. yard here, in cooperation with the Arizona Lumber Merchandisers Assn., Phoenix, has begun using the urea salt crystal method to prevent lumber cracking in tl-re Southwest's high temperatures and low humidity. The method is said to be effective in its moistureretention and anti-shrink effect, particularly on Douglas fir.

Iack Torrlan of the ALM, who demonstrated the urea chemicai ptociss at thc yard here, said it is available to all the area's yards when applied according to the methods recommended and suoervised bv the ALM. The Urea salts method has bcen expliined previously in these columns, and Pl.roenix and Tucson Iumberyards are already using the system'

for the BEST in I.OUVER DOORS and SHUTTERS

Manufacturer of QUALITY

Louver Doors, Shutters and Inserts in Various Species of Imported and Domestic HARD\UTbODS and SOFTWOODS

Available in Standard and Special SizesStyles for Every Purpose

Distributed through regular channels only to Retail Dealers

Prompt, nnntillrNr s E R v I c E

TWIN HARBORS IUMBER GOMPANY

l, W;il;ono Both Co*pana JAPANESE

ADarns 1-4Set

Importers and BrokersPLY\T/OOD & LUMBER

2O4 East 32nd Street o Los Angeles 77, California

Federol Aid Projects . .

A,vondale, Arizona: u'ill build a sewerage system rvith a $!21,000 loan approved by the CFA. Refer: Nfayor Russell H. Brinker.

Los Angeles, Calif.-Tl-re Community tracilities Administration, Washington, D.C., apprc'vecl irvo advances total-

ing $72,588 to the Compton IJnion School district to prepare plans for gyms for two new high schools under construction, the gyms to start by Jan. 31, 1958; refer: F. C. Hemp- hill, superintendent.

Colorado Springs, Colo.-The CFA approved a federal loan of $750,000 to Colorado College to build an addition to exisiting facilities and constrrlct a ne\v building; refer: Louis T. Benezet, president.

Las Vegas, N. M.-The CFA approved a loan of $200,@0 to Nelv Mexico Highlands universitv to build a dormitory; refer: C. Donnelly, president.

ASSOCIATION GRADED

PTYWOODS ARE JUST ONE OF OUR SPECIATTIES

Tempe, Ariz.-The CFA appror.ed a $l-million loan to Arizona State college to build housing and dining facilities, including two 3-story dormitories ; refer: Gilbert L. Cady, comptroller (Project Ariz. Z-CH-1 1-D).

Ashland, Ore.-The CFA approved a 91,10O,000 loan to Eastern Oregon College of Education to build dormitory ancl dining facilities;refer: H. A. Bork.

Scottsdale, Ariz.-The CFA approved a $618,000 loan to this tou,n to build a selver svstem : refer: M. E. Kimsev. councilman.

Belmont, Calif.-The CFA College of Notre Dame here DS) to build a dormitory and lldu'ard D. Kell. counsel.

"We offer personofized service qs well qs o complete line ol on-grade producls"

approved a $500,00O loan to (Project No. Calif. 4-CH-28added dining facilities ; refer:

Portland, Ore.-The CFA approved a $300,000 loan to Reed Coliege to build four new dormitory buildings ; refer: Richard H. Sullivan, presiclent (Project Ore. 35-CH-13-D). State College, N.M.-The CFA appror-ed an $825.000loan to Nerv Mexico College of Agriculture and N{echanic Arts to build 100 4-room individual houses for married students; refer: W. F. Wyman, comptroller (Project N. N{ex. 29-CH10-D).

Sacramento County, Calif.-The CFA approved advances totaling $96,000 to finance preliminary planning on tn'o nerv high schools in the Fair Oaks and Arcade sections of the San Juan Union High school district, ancl expected to begin construction during 1958; refer : Dist. Supt. J. Roland Ingraham, Jr. (Project Nos. Calif. 4-P-317I and 4-P-3172).

St. George, Utah.-The CFA approved a $275,000 loan to Dixie Junior College to build a dormitory building including cafeteria; refer: Arthur F. Bruhn, presiclent (Project No. Utah,I2-CH-9-DS).

Ponderosq & Sugor Pine

Redwood & Incense Cedor

Mqsonite Christmos Plqns for Deqlers

(Continued from Page 4)

bread cookies, this play house will thrill the heart of any little girl.

The perforated hardboard panels are laced together rvith colorful twine, plastic trim, or Christmas ribbon. The traditional-shaped cookies are cut lrom t/t" Nfasonite n.ith a scroll sa\\' using regular cookie cutters to make patterns. The cookies are frosted u'ith silver or golcl "glitter" and hung in place rvith other decorations on "Peg-Roard" fixtures.

The Gingerbread House may be painted inside u'ith a ro11er. Follo-"v the sealer coat rvith one finish coats. The roof, u'hich is supported by four the house, need not be fastened don'n.

and out or tn'o sides of

Free plans for dealer distribution may be obtained by writing the Home Service Bureau, Suite 2037, 111 W. Washington St., Chicago 2, Il1.

Christmcrs Shopping Solution

A solution to the last-minute-shopping scurry is the TECO \\rood Study kit that stimulates and educates the novice, and challenges the experienced. This unique kit u'as developed by Timber Engineering Company, affiliate of the Nationai Lumber Manufacturers Association and the u'ood industries' research service organization.

The Wood Studv Kit contains 54 samples of domestic l-rardrvoods and softl'oods, foreign rvoods, and special products, such as a cigarette-burn-proof furniture panel. It opens a ue\v rvorld to those interested in learning more about nature's one rene\vable natural resource. In addition to the 5" by Zrf" by )4" rvood samples, the kit contains a 1O-porver lrand lens for microscopic examination of the various species, a razorsl.rarp carvir-rg knife, an S.l-page manual on hotv to identify different

species, and a. study guide u'ith 18 experiments for individual or group use.

The Teco Wood Study Kit is available from Timber Engineering Company, igts-rSth Street, N.W., Washington 6, D. C., at $10.00 each, postpaid in the United States.

(Tell them you saw it in The California Lumber Merchant)

AI.IBERT A. KETJIJEY

Ul4olaloh Alan/ten

REDWOODDOUGI.AS FIRRED CEDAR SHINGLES

PONDEROSA d SUGAR PINE

A Medford Gorporation Representative

Gountry Heord From: : ,Boy Areo Populotion 41126rg0[l-

San Francisco-The l3-county San Francisco Bay region continued its astonishing growth during 1955 and now estimates its population af a,whopping 4,I26i8AQ, the S. F. Chamber of Commerce said last month. This amounts to

Quoliry Redwood

an average of 10,622 new re6idents a month since 1950 and a healthy 7-year increase of 26.34/o. The Chamber predicted that residents of the l3-county area will reach 4,5@,000 by 196O when the next federal-census is taken.

It covers the counties of San Francisco, Alameda, Contra Costa, Marin, San Mateo, Solano, Nup", Santa Clara; Sonoma, Sac-ramento, San Joaquin, Santa Cruz and Yolo. (The Chamber defines the San Francisco-Oakland metropolitan area as the counties of San Francisco, Alameda, San Mateo, Contra Costa, Marin and Solano; the San Francisco Bay area as those six counties and also the counties of Napa, Santa Clara and Sonoma; it considers the Bay region to include the nine counties and Sacramento, San Joaquin, Santa Cruz and. Yolo.)

As 1956 ended, this area, with only 29.9% of the state's population and only 6.4o/s oL its land area, had 3L.9o/o of its cash net income, 37o/s of. its wholesale sales, and 44.2o/o of the state's total bank debits.

The population of the city of San Francisco is now an estimated 810,000, which is 34,600 more than in 1950 and 175,500 more than in 1940. Its average "daylight" population is more than one-million persons. The City leads the nation's larger cities with an effective per-capita buying income of $2,555, compared with $2,034 for all of California and $1,681 for the nation.

Since 1940, the nine counties cored by San Francisco increased 93.7% in population, which -the Chamber said brought a 4M.l/o increase in retail trade. Northern California, with € of the state's 58 counties, contains 7O% of. the state's farms, 73/o of its agricultural acreage and accounted for 62/o'of its marketed farm products.

Oronge Gounty Grows 25O Doily

Santa Ana, Calif.-The arrival of. 25A new residents daily in Orange county has boosted the county population pasi 600,000, more than doubling the total in the last seven years, county supervisors revealed. Santa Ana continued to lead the cities with 69,345, but Anaheim reached 60,328 this Tune." a gain of. 400/o over 1950. Other comparisons tattge itom Garden Grove's 42,W0 at its incorporation last year and 58,380 today (at press time), to La Habra.'s 4961 then and 14,710 now.

(Tell them you saw it in The Cali.fornia Lumber Merchont)

Y STOCK

WHOlESAIE DOUEIAS FIR PONDER,OSA AND 3UCAR, PI NE

HARBOR 2O'1

L.A. Hoo-Hoo Heqr Footboll 'lnside'

from Page 2) (Continued geles Club 2. Bud Nelson Blind Bogey. and Bob Gaylord split the 939

Harvey Koll presented beautiful sterling silver prizes to the golf winners, consisting of nut and candy dlshes, candelabra sets, etc., which were enthusiasticallv received. He promised more of the same at future golf tournaments. The door-prize department, headed by Chuck Lember, was loaded with beautiful gifts for the lucky guys. Fine cocktail sets, cuff links, electric appliances and barbeque equipment were but a few of the useful and practical

artieles received. tieles

President Harry Boand opened this first event promptly 7:29 p.m. He was assisteh bv Lumbermen Braiev. Koli. at p.m. by Lumbermen Braley, Koll, at t .L> p,rrr. .rre was assrsLeo Dy LumDermen Draley, f\oII, I,ember, Gow, Thomas and past snark of the Los Angeles club, Jim Forgie. Don Bufkin, new member of the Supreme Nine of Hoo-Hoo, was presented to the group, which in-

NEWPORT BEACH CALIF.

cluded a number of "old-timers" such as Don Philips, Sr., Lou Weidner, Roy Stanton, Sr., and others. Bufkin will serve until next September as supreme officer for Jurisdic- tion 6 and will travel throughout the west in the interests of the fraternal organization.

The next big event for Club 2 will be held at Rodger Young auditorium in Los Angeles and will inc.lude a Concatenation on the evening of October 24. H.afl Crockett and George Clough are co-chairmen for this event and will have charge of initiation of new members.

.S_nark_ Boand presented outgoing President Jim Forgie with_ a b_eautiful engraved plaque for outstanding service to Hoo-Hoo in general and, in particular, service given for several years to the Los Angeles club in his capacity of secretary-treasurer and Snark. All members of the club will always honor Jim for his devoted work in the fraternal order of lumbermen.

Altalter, EahA 7rw@/il loolp/ Uiil&tf \eb,q 4oz

OAI(, BEECH, qnd llAP[E FIOORING Brudley Unit Wood Block Flooring Hlggins lominoled Block Flooring Oqk Threshold qnd Sill Cedcr Closet Lining Truck Body Lunber ond 9tokcs

|ille*s Sdcfg, . .

Stock Exchange, up f.rom l\/a. For th'e six months S3-diqg April 30, 1957, thE company had a net loss of. $277,338 but expects sales of ov6r $8 million this year. Its new finishing method, for which it will take 90 days to six mbnthslor a manufacturer to set up the machinery, uses a heat and Dressure treatment on the wood surface aird elimi.nates explnsive hand-finishing of plywood panels. It is to be called "Microseal." There have been rumors in the trade

, t-hat Minnesota Mining & Manufacturing Co. had patented .a similar process October 9, 1956.

Al Tewksbury, president of C. C. Crow Publications and the Hunter-Tewkibury Co., announces the purchase of i Western Timber Neri's from R, T. Titus and C' W. Matthews. Western Timber News was originally published irnder the auspices of the Western Forest Industries Asso-

General Plywood Corp. has received permission by the 'Board of Appeals of the U. S. Patent Office to_ file-patent claims on ifJ new method of finishing plywood and plans :tg,launch a wide licensing program after itsdghts are made ifrnel. News of the pateit acliott ealigr this.month sent ;,General Plywood stbck soaring to L7z7$ on the American l' ciation. Tewksbury bought Western Equipment and In,_dustry earlier lhis year.

TrEtr-UHoLEStLE Lunrrn I I

Wholesote and Gbmmission

leprcrcntlng somc of lhc bcst .nills hr tfro counlry, olso wholcrole connccllonl.

lrom my vorious sourccg' I con furnlrh anything tfiol comcs from s trce;lllFoRTED or DOllESllC

9ffice: 670O South Alomedq Strecr I Los Angeles l, Gqllfornio I Phone Collec'h lUdlow l-O778 |

Three San Francisco architects-Donald Beach Kirby, Charles F. Masten and Francis J. McCarthy, and seven from southern California-Ulysses F. Rible, Douglas $onnold, Albert Frey, Whitney Smith, Paul Williams, William Harrison and Charles Matcham, were named fellows of the American lnstitute of Architects at the AIA's recent centennial celebration in Washington, D.C.

Portland, Ore.-several changes at ftrammond-California Redwood Co. have been announced: Dave Brown, log production manager for Georgia-Pacific Corp.. at Toledo and Coos Bay, assumes supervision of log production for the Harnmond-California plants; Earl Shipley becomes log production manager at Hammond-California, and Gray Evans becomes manager of timber and lands for all G-Properties in Humboldt county, Washington, D.C.-ICC Examiner William J. Sweeney has reconimended that an ll.3% rail freight-rate increase be added on carload shipments for most commodities within California. He said the present rates are "abnormally low" and, if California continues to refuse to authorize higher rates in the intrastate traffic, ICC should authorize the increase.

Redding, Calif.-Employes of the plywood; Novoply and Anderson lumber plants of United States Plywood Corp. returned to work Sept. 3 from their annual vacation, during which the Douglas City and Shasta Box plants stayed open. During the vacation period, maintenance crervs installed a new tree barker at the plywood plant and Novoply's 6x12foot press got an overhauling.

Ukiah, Calif.-William Maynard., 23, of Oakland was fined $10O for the signal ftres he lit to attract help when he became lost on a deer-hunting trip. His fire started a forest fire that cost $30,000 to control. The fine was $500 with EqOO suspended on two-year, hunter-behavior conditions for Maynard.

Guy Konnersman has been named Fortuna representative for Clay Brown & Co. as the local buyer for the Bay area and wholesale outlets in Southern California in charge of Clarence Hill, who headquarters in Downey.

Red Bluff, Calif.-Forward Brothers Properties here was awarded the high bid of $310,483.75 f.or 32 million feet of tassen Natl. Forest timber. Alva Forward said last month that logging would start immediately. The timber is tribu-

IUilBER CO.

HALLINAN LUMBDB OOMPANY

Manuloclurers

& W holesolers

DOUGLAS FIR AND RED CEDAR

. Cclll r

..TOBE'' TYREE

Los Angeles Sqles Oftice: P.O. Box 225, Son Gobriel Phone: CUmberlond 3-5981

Invenlory crl L. A. Harbor of Boqrds qnd Dimension

RAIL AND CARGO SHIPN'IENTS

tary to their mill at \{anton and rvould provide a large part of the next three years' outPut.

Ukiah-Mendoiino county and area lumbermen gathered at the BIue Bonnett Drive-in, Sept. 20, for a West Coast Lumbermen's Assn. district meeting.

The appointment of Cunningham & Walsh, I-os Angeles, to direct the advertising account of Filon Plastics eorporation, El Segundo, California, is announced by David S. Perry, Filon president.

Roval Little. chairman of the board of Textron, Inc., antrou.rces the appointment of \\rilliam C. Ulett as president of the Coqulle Plywood division, efiective October 1. He succeeds his father, George A. Ulett, n'ho rvill continue with the company as chairman. \Villiam C. Ulett rvas formerly presideni of Sierra Plywood Distributors of San Francisto. Coquille r,vas acquired by Textron in September 1955 and operates tu'o additional Oregon plywood plants, one in Norway and the other in Bandon. Coquille ranks about fi{th in the plyrvood industry.

Newark, Calif.-An inventory of all vacant city-on'ned property was ordered by the city council as first step in disposing of municipal property. It is estimated that Nervarli orvni about 500 assorted parcels, the larger tracts being in Meadorvs. The city may acquire some parcels to assemltle plots more attractive to ne\v industry and business.

Mcccrll to R.epresent Sclntq Fe in Volley Territories

A. J. "Gus" Russell announces the addition of Harry NfcCall to the grorving sales force of Santa Fe Lumber, Inc. McCall, rvho will service dealers in the San Joaquin and Sacramento Vallev areas. now resides in San Rafael but plans to soon move to Fresno in order to be closer to the trade in his territory.

McCall, a native of Cottage Grove, Oregon, is an Air

Long Dimension

-Timberslndustriql Cut Stock ffi

Mill ond Heod Oftice: Portlond, Oregon

Force veteran of \\rWII and entered the lumber business out of school n'itl-r his ttncle, \\r. A. Wooclard, president of \\''. A. \\'oodard Lumber Co., Cottage Grove. After eight years n'ith the Woodard organization, he moved to Ashland and became assistant salesmanager of Nfagr-rolia Lumber Sales, a position he held until joining Santa Fe Lumber of San Francisco.

L. A. Hoo-Hoo Conccl' Oct. 24

The only Concatenation of Los Angeles Hoo-Hoo Club 2's 1957-58 season rvill take place October ?4 at Rodger Young auditorium, Los Angeles. Chairmen Clough and Crockett are organizing an impressive ceremony and some new twists for the not-so-serious parts. Application l>lanks may be obtained for prospective Kittens from Membership Chairman Johnny Osgood, Box 75735, Station S, L. A. 5 (DUnkirk2-8278).

Cleor Fir qnd Redwood

HAWES ST. & AR'IISTRONG AVE.

SAN FRANCISCO 24

Mlssion 7-2576

ASS0GIATEI! REltW0oD ttiltl$

P. O. Box 598 Arcqlq, Cqliforniq

DIRECT RAIL or TRUCK & TRAIIER

SHIP'NENTS

Creighton Anftneon

Bill Brouning

TWX: ARC43

Phone: VAndike 2-2417

Direct: VAndike 2-2202

From Relioble Mills

REDWOOD, FIR ond PINE

2O2 North Rose Ave. Complon, Colifornio

NEvqdq 6-7760

NEwmqrk 8-3391

All-New Hyster Lift Truck Series

Introduction of the entirely new Hyster Company LiftTruck series of 3000, 4000 and SOOO-lb. capacity models on pneumatic tires proved a major attraction at ihe Material Sandling-.Institute's Exposition of 1956. All "styled by Dreyfuss," the new gasofine-powered Hyster 30, 46 and 5-0 reflect current automotive trends typified by. compact, c.lose-to-the-ground silhouette, increased safety, iutomobilelike controls, greater operator comfort and flster speed of operation.

Fxclusive trunnion steer wheels, short overall length and the industry's shortest turning radius are importint features providing the highest mlneuverability-of any pneumatic-tire, lift trucks in their capacity range.

_ Hyster has keynoted safety throughbut ihe nEw series. Long wheelbase for added stability, lowest center of gravity and lowest seat height are important plus factors. Brakei are self energizing in both directions with a total ol 125 square inches of braking area. Superior operator visibility is insured tllough interlocking rolled channel uprights witl open-view. Full view controls, plenty of leg room and the low adjustable operator's seat, mountable fiom either side, also furnish added operating ease and comfort.

Load-lifting speed of 48 f.p.m. for the Hyster 50, and 50 f.p.m. for the Hyster 30 and 40 are reportedio be the fastest

in their respective fields. Fast, forward-travel speed of 13.8 m.p.h. is featured in all models of the series. Quiet operation and ease in shifting is achieved from constant mesh transmissions. Heavy duty industrial engine with greater torque and high capacity liquid cooling system assures dependability and power to spare.

Large 7.50x15 industrial tires are said to give superior traction and flotation over varied surface conditions whether inside or in yard areas. The single unit frame and body

are of heavy reinforced steel construction. Cantilever, swing-up engine hood fully exposes internal mechanism for easy, qurck service.

Optional features include power steering, "Ffystamatic" fluid torque converter drive, LP-Gas installation, dual front wheels, overhead guard and "Free Lift." Over 100 attachments can be readily mounted on the attachment carriage. The exclusive Hyster "Monomast" upright assembly is available for the new Hyster 30 and 40. For further information contact your nearest Hyster industrial truck dealer or write Hyster Company,2902 N. E. Clackamas Street, Portland 8, Oregon.

Oronge County Trqcf Soles Up

Santa Ana, Calif.-Tract-home sales in Orange county increased during July, with 910 new homes purchased compared to the 854 of June.

RYon l-2127

Sales Representatives in Atizona and New Mexico

Sirect Shipmentt 9i, Fin" J4"llingt anl. Spe"iol betail

New BUILDING Developments...

IIanford, Calit'.-Plans for a 3SO-home tract :incl shopping center u'ere revc:rled by Foster lteiilty Co., .nith constnlction of the first rrnit of 32 l'romes to start Jan. 1. Tract-tr-pe homes u'il1 rrse 1O clifferent floor lrlzrns and .10 elevations, mostlv 3-hedroorrr.

Fnllerton.-I-an<1 southeast of the r\lpha 13eta shopping center has been rezoned fron.r single-to multiple-family use.

Buen:r l:'ark.-l'lans for a l2-classroom school har-e been apprcrve<i zrt (t625 La Palnra ;\r'e.

F'ullerton.-Tract rnaps h:rve lteen filecl b1. Metrint Cor1t. for 272 rln-ellir-rgs nortl'reast oi Nlagnolia and Aretsia ar.enues in llmerv llancl.r develoPment.

Tustirr, Calii.-l'ermits at $385,176 u.ere taken orrt to build 25 <lu'ellings at l{all lane and \\rashington avenue.

Vallejo. Caiif.-Thc HHFA has approved a project tcr develop a Jlarina ir.r the blighted rvaterfront area l'ith allocation of $1.12,593 for surveys. A 22-block area of 127 families in 3,19 stmctures rvi1l be surveved bv the Pacific l'lar-rning anci ltesearch Corp., l3erkeley, tou'ard reclevelopnrent in the $6 rrrilli,,n prc,ject.

Anahein.r.-Propertv at the southe:rst corner of Ball road ancl Gilbert street has been rezoned from agricrrltrrral tcr multiple-dl'el1ing use.

C<ista \Iesa.-Five drrplexes at :r cost of $45,000 u'ill be built in the 900 bkrck of 17th street here.

Orange. Calii.-Approved u'as an .3-1ot stiltdivision on the south side oi '\lnrond avenrle 500 feet east of Cambrirlge avenue.

San Dimas.-Development of 12 acres int<t 12 single- familv homes is olanned south oi l,'oothiil and east of Amelia ayenue adjlcent to filendora avenue.

Phocnix. Ariz.-Construction of a lzrrge shopping center rvas schcduled to get under\\'av u.ithin [r0 days or-r a 23.(-r-

PINE-SPRUCE-CEDAR FIR -RED\TOOD

AIAN A. SHIVELY WHOtESAtE

acrc site at thc northeast corner of 20th street and Thonras roa<l liy the CoPper State Inr"estnrcnt Co. 'l-he $3,500,000 der,elopment includes a ${100,000 contract rvith Weber Shol'case & Fixture Clo., l,os Angeles, for all irrterior fixtures (,rr the oroiect.

Palo ,'\lto, -Cai;i.-nias for constructir.rn of a nen, 100-becl VA hospital here u'il1 be accepted rrntil Oct. 22, 1957, on the 15 buil<lings an<1 otl.rer facilities. Dran'ings :rn<1 specifica-

Sun Gold, lnc. has opened Unir-ersity Hills, a 1500acre development of 2100 homes l>orclering UC's Iliverside, Calif ., calnpL1s. Total inr.estment in land planning, development ar.rcl construction amounted to $48 miliion, inclu<ling the schools, parks ancl golf course.

tior.rs are available only from \\'elton Beckett & Associates. 5657 \\'ilshire Blvcl., -l-r,s Angeles. Bids u'ill be received and openecl at the <leadline by the l)irector of Construction Service, Veterans Admir.ristration, \\'rashington 25. D.C.

Tustin, Calif.-Approvecl u'ere plans for .,19 l.romes on 15 acres on the north side oi 21st street betu'ccrr Irvine ancl Tustin avenrles.

Orange, Calif .-Variarrce \\'as grlLntecl the Immanrrel Lutheran church to construct adclitional classroom builclings near 137 S. I'ine St. in the residential zone.

Hanford, Calif.-Tu'o major subclivirlers are planning {or expansion 1-rere rl'ith final apltroval oi the Lemoore Nav:rl Air Station. Ilobert N. N'IcKee reDresents the Cirnarron Cattle Co., rvhose 200-acre ranch u'ill be subdivided lry either a northern or southcrn California group irr a $lO million deal for a city of 2,000 homes. \\''illiam Sabaloni, representing purchasers of the Henley tract, is hanclling negotiations t<r clevelop a 1o-acre shopping center :rt 19th and Prush, including a supermarket b1' a southern Clalifornia chain.

Nslvport Beach. Variance \\'as approved for a 32-unit, $1,500,000 apartment building fi 5219 Ocean Blvd. of reinforced conc:rete ; units u,ill be 2-bedroom.

Anaheir.n. Calif.-I'ermits rvere issued ior a 75-homc subdivision at $757,300 r'aluation in the vicinitr- of Nrrtrvood street, Sloop and Harle avenues, Dallas drive and llette place in unincorporated territory.

Iromona.-Sale o{ 18 acres north of BanRor and t-est of Tou'ne for $105.@O u.as made tou'urrl the 38-acre site of the r.rcrv North Side High school.

Extensive Fire Domoge fo Hughes-Ycrtes lumber Co.

Fire of unknou'n origin caused extensive clamage to Hrrghes-Yates I-umber Con"rpany, Santa Cruz, September 19. On'ners Ilarl flughes and Jack Yates estimated damage in excess of $40.000.

1625 Clevelond R.ood

L. A. Phonc: GLENDALE 2, CAtlF. €Hcpmon 5-2083

ExGHANGE SAwMItts Ser.US CO.

Nocol FPRS fo Meef Oct. 25

Chairman Thomas Shelton of the Northern Californi:r Section of tl-re Forest Products Research Society announces the Fall meeting, October 25, at Ukiah. Xlembers ar-rd their guests rvi1l assemble in front of the main office of the Nlasonite Corporation at Ukiah at 3 o'clock for a complete tour of the plant. The tour is to be follou'ecl by a social hottr at the Palace hotel and dinner at 7 o'clock in the evening. After dinner, Dale Turner, superintendent of research at the Ltkiah plant of Xlasonite, l'i11 give a "Itevieu' of Florv and Processes at the Plant." The second paper is entitled, "Procedures and f'roblems in the Handling of Rau' Ilaterial for Hardboard." Nlasonite Corporation is the originator of the hardboard nranufacturing I)rocess, combining r'vood rvaste utilization rvith chemistry.

How Lumber Looks

(Continued from Page 1)

'n'eek ending Sept. 28, and were a whopping 19.5/o above the previous week, although 2.7/a \>elow the level of the sin-rilar 1956 rveek Ord,ers of 20,911,000 feet were 1.88/o belovv production at 103 mills reporting to the Southern Pine Association in the vl'eek cnding Sept. 28 but orders *'ere 0.75/o, shipments 3.59/o and actual production 2.68/a, respectivell-, above the threc-year average.

Orders of 101,976,000 feet fell 5.8/o below productior.r of 108,344,000 feet in the week ending Octo'ber 5, report.ccl the Douglas Fir Plywood Assn.; unfilled orders totaled 381,306,000 feet. It was the first time since early August that or<lers had dropped below output, ancl th,e1' were also 189/o below thc previous week er.rded Sept. 28. For the 1'ear to date, orders were 10.9/o and, production 4.3/o above the 1956 period. "It's natural for ordels to slide off some after a price increase; jobbers are trying to live with what stocks they've got on hand," said a plywood mill official. Ilillmen expected the new price to be tested for strcngth the rest of this month but expr€ssed confitlence in tl.rc rrrarket's ability to hold the new level. Order backlogs are about 35% higher than they wer,e in early August. A Dun & Braclstreet sampling of 182 rvarehouses shou'ed jobber inventories cluring August dropped 9.5/o lrom July and show'ed about a 6-rveek suppll.- on hand at the average warehous.e.

Total retail lumber stocks on July 31 were estimated by the National Retail Lumber Dealers Assn. to be 4.890.000,000 board feet-2.2/oless than on June 30 and.2.7/o below the end of July 1956. All nine of the retail regior.rs indicated decreases in lumber inventories, with the largest G.a%) in the Mountain region. Retail 1umber sales based on board-foot volume of reporting 1'ards wele 1.8/o above June but 9.2/o below July 1956. Five of the nine regions indicated gains in sales. The Pacific region reported a decrease in sales of 0.27o below this June and a 5.4/o drop from July 1956.

Findley Torrence Quits Deqler Office

Findley N{. Torrence o1' Xenia, Ohio, l.ras resigned as secretar\'-maniiger of the Ohio Association of Retail Lumber l)ealers after .l0 years in that position. I)an Apel, president of the association, announced that his successor rvill be Charles E. Benson of Dayton, u'ho has been field secretary of the organization since 1937.

A dean of the trade association profession, I\[r. Torrence also on'ns retail lumberyards in Xenia and Cedarville, Ohio, and is editor and publisher of a business publication, \\/ood Construction and l3uilding Xlaterialist. In addition, he is proprietor of tl-re Buckeye Press Co. at Xenia. Prior to his distinguished career in the retail lumber industrl', Xfr. Torrence \\.as a member of the editorial staffs of the Cincinnati Post and the Dayton Nervs. He is a director of the National Retail Luml>er Dealers Association. In recognition of his valued contributions to the Ohio association and his broad knon.ledge of retail merchandising and of the lumber and housing industry, the associatiori's boarcl has elected him as its chairman

A IIH&G sllrvey zrmongst had ad,led nerv siding to their and of these 35/c had used nearest competing material.

its readers shou'ecl that 7/o homes in the past three years, n'oocl siding, ()ver double tl-re

-HEI.P WAI'ITED-

WANTED 2

PLYWOOD SALESMAN with Southern California orperience. Good opportrnity for right rnan with progressive organization" Write ruu parucuEnt regarong expcrrence.

. Address Bor C-676, California Iaunber Merchant

lG \f,fest fth St., Rtiom 5(E, Loe Angeles 1g Calif.

SALESMAN WANTED

f_or Sg! Francisco Bay area. Wholcsale distribution yard selling industrials. Good opportunity for young man

. Address Box C-2677, Califoroira Lumber Mcrchant

:. r 1(B West 6th St., Room 5{8, Los Angeles 14, Calif.

SALESMAN NIEDTD

Nonthern Califo'rnia fir and redwood @nccrn wants an outstanding qoen 1o livc in or 4!ar San Diego and scll cxchsively for us in th6 San Diego and adjacent arcas.-Must bc a thoroughly experienced man who can earn at lcast Sl.(X)0 per month or-m-ore. -Givc full dctailc and rcferenccs. Repticc in confidcncc.

Addrcss Box C-2O66, California Lumbcr Merchant

108 llfcst 6th St, Room 506, Los Angclcs 14, Calif.

SALESMAN WANTED'

!*ce!c_qt opporttnity fo,r saledrnhn with following in Industrial and Rg!?it ya16 trades. LCL and Dircct shipments In Pine, Ccdar and White Ftu.

Addrbss Box C-2681, California Lumber Merchant

1OB West 6th St., Room 5(8, Los Angeles 14, Calif.

WANTED-

Draftsman anil rnillwork dctailer by tons-cstablished miltwork manufacfirrcr -locatcd in Centrd Cdifornia- Do,ing large atnpurrt of school and public work. Stcady position Excellcfrt sa.lary for right man Must be cxperienccd. Plcasc statc qualifications anii refercncee.

Adilress Box C-2655, California Lu,nrber Mcrchant

108 Wegt 6th St., Room 5{8, Los Angeles 14, Calif.

WANTEDHELP

Male assistant to sawmill Sales Manacer. Good oDDortunity for one familiar with detaib of handlins Pinc and White fti.

Addrese Box C-2675, California Lumber Merchant

l(E Weet fth St., Room 508, Los Angetes 14, Calif.

-POSITIONS WANTED-

ATTENTION: DOMESTIC MANUFACTURERS AND IMPORTERS 'ioq*" your sales volume with. carload sales of plywood, lumber esd -aUied wood products to the 11 Wcstern seatli, witli special em,phasis on $9 California market. Aggressivg versatile sales iepre sentation 4vailable by former lG.year v.p. and gen mgr. (young,-36) of multiple plywood warehousc operation in-So. C-alif.'All-corimunications strictly confidential.

Address Box C-282, California Ltlrr-lber Merchant

lOB West 6th St., Room 508, Los Angeles 14, Calif.

DESI,RE POSITION-

Full-cbarge Boo&kceper and Office Manager, expcrienced in lumber and hulber products, desircs position in Los Angeles area.

1303 Longwood Avenue Lou-rsE YAto'

"ou Angeles 19, calif. Phone: WEbstcr 3-6036

POSITION WANTED-

Retail lurnbennan with twenty yeara cxRerience in manAgemcnt positions, handling lunr,ber, millwort, building materials attd SPe- -idty items. Capable of taking full reeponsibility and guiding a live organization- Espccidly intercsted in application of modern merchandising methods.

Address Box C-2679, California Lunr,bcr Merchant U}B West 6th St., Room 56, Le Angelcs 14, Calif.

crnd SITES fOn SAIEA.EASEFOR SALT

Complcte lumber rcmanufacturing plant, all-electric. 120 milcs north of San Francisco. Eightccn acrcs of grotmd.

Address Box C-2564 California Lumbcr Merchant tOE West 6th SL, Room 5{P, Los Angcles 14, Calif.

NEVADA RTTAIL YARD FOR SALE

For sdc at cost of invcatory & cquiDd.nt, appror. 035,000, a retatl lumbcr yard and gcncral building- suppties. Locatcd in onc of th9 fastcst-going areas in Nevada. Doinf approx. S200,000. Owncr will carry land and buildings on ten-ycar contract or lcase. , ' P. O. Bor 661, Fdlon, Nevada

FOIR SALE

Complae Gang Mill in No,rthc'rn California. 36' Heavy Duty We.brhahn gang, Sumner El'x54" edger, Cumnr,ins Dicscls and other p€rtincnt equipment. All in new cbndition" Sell dl or any parL Write: ' p. O. BOX 36,FEureka, California

WANTED

To I;ease or Purchise-Lumber Lift-Truck & Carrier.CRANE & CO. Agency

5143 Alharnbra Ave. ias Angeles 32, Calif.. Phone CApitol 2-8143, Collect

-EQInPMENT FOR SALE-

FOR SALE

/s" l|f,ahogalny & Birch Vencer.

L. SOLBER{G

Phones: LYcoming 3-3021 or CApitol 5-09(D

DE WALT SAW-?% H.P.

Combination rip & cut-off, 3-phasc, completc dadocs, rabbette, etc.

S275 FULL PRTICE 5646 McCulloch Temple City, Cdif. Hlllcrest 7-1301

FOR SALE

Used stud-cutter, complete with feed-table, off-bearing table, loaders, rnotor, etc.

w. B. JONES LUMBER CO., INC. 5036 Long Beach Avenue Los Angelee 58, Calif.

FOR SALE

TWO HYSTER LUMBER CARRIE.RS GOOD CONDITION WILL SELL CHEAP

Write Box tXl or cdl TErnrinal 2-45@, San Pedro

"Yours for the Asking"

DOUGTAS FIR

REDWOOD PINE

T. E. OTSEN CO.

Wholesofe Pocific Coqsf Lumber Products 9538 Brighton Woy - Beverly Hills, Colif.

- - Ted Olsen - - BRcrdshow 2-7943 - - Don Jewelt - -

Highwoy Cornoge Confinues

Sacrar.nento, Calif.-California's traffic-death toll for this Ar-rgust totaled 337 fatalities, the California Highrvav Patrol announced Sept. 5.

FOR SALE

Tennoer }lermance: All-Electric. Sash & Door Sticker with 25 Heads.

L. SOLBERG

Phones: LYcoming 3-3021 or CApitol 5-0909

-SPECIAI SERVICESEMPLOYMENT CONTRACTORS

Experienced lumber crews available for car unloading, sorting & sticking for air-dry. Labor dispatched to your yard on a board-foot basis. Can unload & haul from any R.R, spur-one car to 30 cars per day. Printed rates upon request. Established 1943.

CRANE & CO. Agency

5143 Alhambra Ave. Los Angeles 32, Calif. Phone CApitol 2-8143, Collect

B UY_S ELL_REPAIR_S ERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark 1-8269, NEvada 6-4805

CAR UNLOADING SINCE 1947

Experienced crews for fast, efficient lumber handling. Low rates and good service for unloading and handling lumber. Call for yard stick. ing and sorting rates-hourly or contract.

RAY'S CAR UNLOADING (Formerly Ray-How Co.)

Ll3l6% So. Main Street Los Angelrls 61 Plymouth 6-7356 or 5-9410

sAvE! FORK-UFT BARGATNS SAVE!

Used Good, Reconditioned or Rebuih & Grd. 2,OOO-|5,OOO lb. cop. Gibron...6,000.lb. Copocity, hyd. rlrg. pncu. lirct Clork, l95l , . 6,000.1b. Copocity, pneu. lire. Rort 19 HT . , 6,000-lb. Copocify; recondilioned Clork 6,000-lb, Copocily; rqbuilt qnd guo.onl.Gd Clork . 3,000 ond 4,000-lb. Cqpocity; rcconditioncd

Townotor tT56 6,000-lb. Copocily; rcbuili qnd guoronlC.d

Big Discounts on New Surplus Pdrts tor All Mokes nnd llodels of Forklifts

NEW CONTINENTAT ENGINES FOR FORKIIFTS AT 8IG DISCOUNTS Fit GlqrkTorvmolorRoss. Stock limiled.

17 CFM Port. Compressors, Rebuitr ..-...-..-....-.....-----.$375

CAR GO RAIL TRUCK & TR,AItER

sAll F0 R lt - LU SSI E R, I ltG.

DISTRIBUTORS AND WHOTESATERS

Ook Stoir Treqds-Thresholds

Door Sills-Hqrdwood Mouldings ond Pqnel-Wqll

qnd Domestic-Philippine-Jopqnese Hqrdwoods

Wqrehouse Delivery or Codood Shipments

6IOI SO. VAN NESS AVENUE

Los Angeles 47, Collt. AXminster 2-9181

You and your community get the most rvhen you give tl-re most to your Cornr.nnnitv Chest.

IT'S A STEALI

When YOU Con Get The CAUFORNIA LUMBER

IvIERCHANT for TWO YEARS for Only $5

(Either o ,-o-r"o-, srb*ription for yourself ot the yord or ofiice-or-o

JOSDPH

HOITYDATE, CALIF. I4ETCALF0.3105

SCRLA Holds Foll Gonference

(Continued from Page 7) , , 9?ti.9._J-qlgph H._Fay, Jr., co-owner and manager of the ' Oj"i (Citif.i Lumber-C6., was chairman of the-luncheon

progrqm, which included excellent entertainment by Kay

Yilen's Aquatic Troupe. When the lumbermen resumed their conference sessions at2:15, the womenfolks continued 1 in the Coral Casino for swimming and sunning, or on the ibeach, or took part in the get-acquainted card pnrty at2:3O

ifi the La Sala Lounge which culminated witlr- the pouring

of tea in the Lounge at 4:00.

. Ben W. Bartels, treasurer and general manager of the

Peoples Lumber Co., Ventura, was chairman of the afternoon Conference session the first dav. This session was del. voted to some honest soul-searching and down-to-earth ' thinking by the dealers, who frankly opened their minds. as r th.ey mentally "opened their books" under the provocative

stimulus of the speakers.

These were Homer H. Burnaby, Sun Lumber Co., San Pedro, on "Costs. Incurred When Furnishing Straight ', Grades of Common Lumber"; Ralph Baker on "Cost of

from his vantage point':is eisg.president and geneial manager of Santa Ana's Barr yard; Herschell G. Larrick, Jr., vice-president and manager of the Lumber & Builders Sup- ply Co., Solana Beach, on "Cost of Setling Small Orders," and Norbert T. Bundschuh, treasurer and manager of the Myrtle Avenue Lumber Co., Monrovia, who conCluded the "Costs" clinics with his "Catering to the Cash-&-Carry Customer."

After a brief respite, an Hospitality Hour was staged by the Conference at 5:30 in the Coral Casino and, at 7:30, the annual Banquet was called in the same rom. The chairman of the evening's social get-together was Edward W. Mayer, manager and purchasing agent of the Ambrose Mill & Lumber Co. in the host city. Dinner music was by Norma and Bob. (A report of the Eth Annual Conference's second day's businesq sessions, on Oct6ber 3, will be carried in the November 1 issue.)

(Tell them you scrw it tn The California Lumber Merchant)

ADVERTISERS INDEX

*Adyerlirlng opp.ra ln ohenqle l.ruB

Douglo Flr Plymod &rn. ----....-...-.........,.29 Johm-[wtl]e Corpqotlff ..----......------.-.--rt

Droke'r Boy Lmbu Co., Inc. -----...-.-....-...57 Joo.3 Hcdwood & Plywood Co, ..-.---..-.... I

Durcrblc Plyrrood Soler Co. * Joner llchinery Gorp., Fronk E. ---.--..-----. *

Eckrlrm Plyrcod & Door Co. ---.--.--.-.-.....65 Kolbqb Lmber Co. -....-..-.-..,....--..-...--.--------. *

Edusdr lmbcr cnd tltb. Co. :l Kobcr Gyprm Go,, Inc. -,--.-...-...-.-----------*

Eellr..!ohn {, Xall.y, Alberr A. --...-......----.......-...-.------------7O

Enrco Plywd .--------.-...68 (orhl ! 3o, John W. --..-.'.............--.---------*

E$lcy od son, D. G. ..-....---..-------------.----. * t. A Dry Klln & 9lo.og., lnc. .---.----------tl

Eubok & Son, L. H. -.---.----.-.---,.--..---...-....- r$ lmon lmber Co. ..--........---..-.-.-----.-...-.....*

Erchoge Smfffr Soler Co. ...-........--------77 lffnc&?hlllpr lmbq Co. ........--.-------. *

Fon frucklng Co. .-....---..--.-.-----.- 'i lertcll- l-mbrr Co' "--'-'-"-"""-'-"--"---""""'45

iiii"i;l-riiis: a;;,'iil .::...-::..-: - - i J-g Boll.Div.-lnfl. Pop.r co. ...-..'-----.... {' Fltk e il6on .-...-...--..--.-----.-----.-::--:--::-.-:-:-- i !ooe- tmbc? t till co' ""---'--"""""""'-" {'

Fountaln Lumber Co., Ed ...----.--. 3 t6-Col LmbG' Co' "'--'-"""""""""""""" *

': I lluc Dlmond Ccporqtld ..-.-----.--.--.--.--..-64

r,. lalnhoft lmbs Co. .......--...---------.---...-----. * ' lmnell-Wctd I Knopp .....----.-----.--..-...--..-. rl

lonhgtoD lumbqr Go, ........-...--.----.....---..- {t - L C. Fct Productr, Itd. .--.--.-...--...-----.-* ;,,. !m t Co., Clcy....,-..----..-.....-.----..--------..39

lroylcr Lmber Co. ----,.-.------.----.----.---------.-52

For$l Flb.r P.o.tuct3 co. .-..--.----"-'--;; hdl'ow Ptpcn' lnc' --------'--""""""""""'-"'31

Fffio Co., tteph.n G. .........--'-------:: lmber Salr Co' '------------""""-'-""'-"""'-" tl

Fry tooing co., Ltoyd l. ..-...--..----..--...----ii lmbemen'l crodlt Asrn', Inc' """""'-""33

Gouchs ]roa'od co. ..................-...-.....2! trf,Si*lly_Y..131TI...:.-:._.:.:::::: 3

Gffitor & Gren lmbcr Co. -.-.---.:..1 iltrdi-W.if. lunber Co. .............-......-,36

Grehlmo_Corp. :-----..-..-.-...-.. -.4: iffi]f,l;#tr; Inc. ......---..-.....-.--_...-_-...- ,r

y, Afm A. ------------------------ ----......:.----..76

Slsno Lmbcr & Plnvod, Inc. .....-.--.---.--..58

Slcno hdrood Go. ----.-------------------..---------69

Slmmma Hordwood tmber Co. ......--.-...... 'l

Slmprm ledrod Co. .......--...--......,...........17

Smllh, H.mil A. ..-..."--..---.----.--.-.--.........--.. *

Smlrh lmbr Co., tolph L. ....................". *

3mlrh-Robblnr lmber Gorp. ...........-.-......--16

So-Ccl Bllldlng Alotqlol. Co., Inr. ...-...... tr South loy tmbcr Go. --------------..----..--.-.---.* Southcrn Gollfmlo Lmber 5ol.r ---------..-61

Soulhw.ttrln Pcdlild Gment Co. ......----.'.55

Srdrl lmbs Go. .....-..--..----.----.----....-.-----.-- t

3ta&rd lmber Co., Ins. ---------.--.-.--.--... {, Stcton & 5m, E. J. .....-------.--..-.--..--.........26

ttqlncr od lldacr. |ru. .---.-.-.-....--...........37

Sttct PltUsd Go., O. W. ..--..-------..-..-. {.

5fro6lq lmbcr Cmpqrt ----...-.,--------.......-.-60

5l.tdt Do? mfg. Co. ..-..-.----.----.-.--.-.-.-.----.- rt

Smll Lmbcr I Plywod Corp. ..--..---..... *

lruco Co., E. t, * ', luh Induttiol Lmblr Co. -----.----------------37 Corporsfion, The -.....-.-.-.-...-..-.--..-..21

Cotcldt Poclnc lmbcrCo........-...-.......-----61 : Cdo Sf..l Productr Cqp. -.-.-..-....-....---..* ', Cdotex CoEorcflon,Thi----------------------------21

Ccntrcl Volloy Box t Lwber Co, ......--....60

CNllckmorgo Ccdq Co., Inc..--. .-..-..--.------a2

€hrbtomo Lmbcr Co, ---.-.---------..---..---..... t

Gloy lmbc Go, ..-.------.----------.-.--.-......-.---... *

ijt .f Gd.t lQln t Lmbcr Co. -------------............ * .: .. Cobb Cmpoy. t. ll. ...---....---.............--....37

Gttln.nlol lmber Solct .--..-----....--........-... *

CE|t,.lnc., O. O. ..-.---.-------.-,---.-.-...-...-..--. *

GooPq Whollrolq Lunber Co., W. E,..---.3O

Go Hcd lmb.r & Plywood Co. .-..--.....*

Cacdite €mpmy, the--.-..-.--.---.-.......--...-..63

Gtlbrcqih Chentcqt Co. j iiiryriii-s"t,li-ot corrf-to .._...............-... {r

QllrglqPelic iolp. -.-..--..-..-..-..-...- I ,il6ontr.'dorooiorlm ....-----..-.--.---.._............ 'r

Globe lnrl. of Golif., lnc. ....-.........-.....- I ikti;rd1-b.; Go. .-................._..............66

Gor&n Gorc lumbs co. : li;a;t;r;t;i .....-.---..-.-.--.-.................---....74 Goldrn Wcrt Lmbcr Go. .-..-.-.. Gordn.,nac!.afh Hcdwod c.."........ti.i.c] ffi,iii.lHiijhi1;::::u.;'.----:...:::...::::.::: I Go{lrl{cdins lmber Co. ......-.........-.....7? lii*j-iiarrii, lr.. .................-.._.".........--..34

w. t. Grcce r co. --...-.-.-.-:--..-........-.._99 tiiiiri.*" iriij mrrr. rii. * crod Boy lmbcr Soler ..-.-....-..................6S iii.iii" ii.y rt;n C".'...........-......_....-....-....... * Ili%j.l;;;r.'.:::........::.:.::....:..::::...::1 fi:l*'H',:ffi'*'H!"[.*t";a;:'-.::::::::: I

Hclllm Lmbsr Co. ---.-----------.--..--.-..-.....--t3 Ndl,-Amcrltq Whlrc. Lbr. A$n. ......----.-52 Holllm lllockln lmber Co. tl NclmrRed Lmbcr Co, ..--...---------..---.---.t2 Hollnnrk lmbs I Phlood Co. ..........-... * N.wcui3t, Jmrcr W, .......-.....--------.----------.. * Hmon4'Cdlf. lcdwod Co. ,i Nx,'H@td A * Hcrtc.Plywood Cqp. ..--.....-......-...--........ {. R, F: Nikkci tmbor Co. ..............---..-.---.... || [:"'fi,t?iYlf*i,t;.1:...:::.-.:....::.:..:::::::::71 g!?" gTq-r,,t' E. -....-..-.--.-..-..-----------7t gqdfuni iumbii i"i"., ini. ....-"" "'rs orglod' tobdf 3' -""'-'--'-'-"-'-'-""""""'-"'49 iqrcrg imrer aai-'...............:..:'.'.'.'.'.'.'.'.'.'.'.'.'.fi AITI9 l$Sf-lns €o' ""'-""""'-'-'-!4

HigglE- tmbqr Go,, J. E, ....-.. - l qltoq lmb'r co' "-"-"""""--"""-""'l'F'c'

Hlll & llqtm, fnc ------.-----------.-..--.......--...* O:<fod Lumbcr Co" lcx """"'-""'-"""""' 'l llobbr Wqll lmbcr Co. ----------------------------aq palic Ccmcnt & AggF dts, Inc. .........,69 Hollw fru ledwood Co. * paclfic Fir'Sal* ....I1...1-...-..-....---...--.-------*

l{ogo Wholemle B!dg. lloteriok C". --- ! p*tic lmber Co., tho ........-...----....---.---:r

Holms Eurcko lmbsr Go. ----.-.--.--....--......-: poclfic Lurnber Dcoten Supply, Inc. .-.._-.. r*

Holner Lmbcr Co.. Frcd C. ---.-.-----.--------45 poctf,c g1ro producrr Ci.'_1__l-l---------.--_--fS

Hmcole Cmpoy ..--.----...-.-..--.....---.-..----. r* Pqdulc tmbcr Co.. E. A, -............-..------.... *

Hover Co., A. !. ..........-....-.......----..----..--66 pol Bmyq tmbjr Co. -..._-.-...-.._-.......-.-34

Hufr tumber Co. -...--..----..-.----.- * perlsr iunber Co. ---.--.-.------.----..--..-.-.-----*

Hyttcr Compfly --....----..I1 pclrce Co., Al !t

lnperlol Lmber

locmo lmbcr 3ols, Inc. -.---..,...-.-----.....-22

Tolbol Lmbcr Gonpoy ...-..-....---....--...-....75

lady, Js .-..--..-...-.........72

tortcr, WGbd.r & Jchnrcn. Inc. ---.--.......--.lt

Tomofd-Gdllngrr -.-------..-.-- ----.------.-r7

lrlmgle Lunbar Cc. ...............------------.------70

Trlnlry nivc. tmb.r 5cl!. Co. ..----.---..---...5t lrcplcol & W6lrm lmbr Co. .---..-.-...---.75

lwln-Clty Lmbcr Co. ..........--------------.---------4t

Twln Horbon lunbcr Co. --------------------------67

U. i. Plyvod corp.,.......................".........23

Unlon lunbq Co. ..--..........-.........-...-.--.-...---53

Wcrqn Soutlvsaf, lnc. ...-..-.--.....,...---...-,..-56

Wmdffng-Nolhm Co. ..-..-.........-............-.--24

Wcrt Co6t Lunbcmcn't AIn. .--.----.-----.*

Wot C6t scrcrn Co, .............-...----.--.-.---59

W6t G6l llnber Producfr tga<y----------77

W$lem Dsr t Soh Co. .............---..--------I5

W$tcrn Drt Klln ------.........-....-....--............ri

W.rttn Foro3l Prcductr Co. ------.-------.-.... '3

Walcrn lun$* Co. ........--.-..--...-..--....---.-*

Wortm lllll t lmbcr Co, .-....--..-.--..--.-..70

Wcrlom Plno A$Glotlff ..--..--.....-.......---.. *

Wcrt.m Plm gupply Go. ..-.--..-.--......--..--.- '|

Woycrhoorcr gola Go. ...-..-.-."-.------...--.--*

Whlt. Bror. ..--..-.-------..-.. 'l

Wilhold Produgfr Co. --------.----.-------.....-....- |

Wlndcler Co., hd., Gaoqe .-----.......-......--..57

Wlnfrcc E Tyno .---..---------------..--.-.---......... :t

Wlnton Lmbar Sola: Co. .----------.--...-...-..-- tl

Wlnton

BUYER'S GUIDE

tOS ANGELES

Bruie Co.' E. L. ....'... ....Pleascrt 3-ll0l

Brush Indugtricl Lumber Co. .... RAvnoad 3'330I

Burns Lumber Compcny .WEbster 3-5861

Ccrr d Co., L. J. - (rit. t. buniing) .Rlchmond 9'8843

Cfiv-Aiown G CJmpcny .LUdlow 3-3339

ci"i i"-l"t Comp&nv-. ...Plecsot3-llill

c;"'"t-ffu and Lu;be; Compcnv LUdlow 3-3916

d;;;;ff;tJ i"-;ter co.'..... ..NEyqdc9-!991

Co"ii"t"i"t Lunber Scles ..RYcn l-5681

D. O. C""k, Inc. ORegoa !'7859

Cloper Wholesale Lumber Co. .. WEbster 8'8238

Cooi Hecd Lbr. G Plywood Co. ...NEvcdc 6-3605

Crown Lumber Compcny........RAvmond 3-8$55

oltri" c-Cb-., n. wl .:. .BYqn.l-2127

Dqnt 6 Russell. tnc. ANgelus 9-0!!!

bet Vclle, Kahmcn & Co' .Clinton7-82G|

Willicm A. Dollar & Co. .VAadike 9886

Doolev 6 Co. .... ......BAvmond3-4874

F"t"tr'"m Plywood d Door Co. .ADcms3-!!2!

Esslev. D. C, d Son ...RAvmoad3-llt!7

L. H,- Eubcalc d Son ...OBegon 8-2255

Fisk 6 Mcson (So. Pcsqdenc) ......RYanl-1197

Fountqin, Ed., Lumber Co' ........LUdlow 3-1381

Freemca 6 Co., Stephen G. ........HArbor2021

Galleher Hardwood Co. .....Plecgcnt 2-3796

Georqic-Pqcilic Corp. (Lbr. Div.)....BYo l-2119

Georqic-Pccific Cori. (Plywood)..STcnlev 7-!? 9

Groc5 E Co., W. n. ...-..........Mlchigcn 78ll

Hcllircn Lbr, Co. (Tobe Tyree) .'..CIIbrld -5981

ttottioco Mqckin Lumber Co. .ANqelus 3-tll6l

ttaii-crf lunber d Plywood Co. ....STcte 6-tlll2

Hci-ond-Cclil. Bedwood Co. .RYcn l-2119

Hcrris, L. E. Lunber Co. ......3Rcdshcw 2-1023

Hecrin f,umber Co., F. L. '.RYqa l'8181

Hexberq Lumber Scles. .....BYcu l-6386

Hitl d -Morton, lnc. .... ...BRcdahqw 2-1375

Hobbs Wclt Lumber Co. ..trlIcntic 2'5779

Holnes Eurekc Lunber Co. ........MUtucl 9l8l

Holmes Lunber Co., Fred C. '.RYo l'0079

A. tr. Hoover Co. .......RTaal-9321

HulI lumber Compcny .Plylrouth 6-g19l

Impericl Lumber Compoy .CApitol 2-0281

Industricl Lunber .....CHcpncl 5-5501

Intl. Lumber d Plywood Co, ......OBegon8-715I

Igbrqndlsen Co. oi Ccli!.. ....RYm I-9858

Kqibcb Lumber Compcny ........NEvcdq

Lcwrence-Pbilipg Lunber Co.. .BRcdshcw

Lerrett Lumbei Compcnv .......RAvmond

Lonq-Bell Div.-lntl. Pcpir Co. ...DUnkirk

L. A. Dry Kiln 6 Storcqe, Inc. .ANgelus

Los-Ccl Lumber Co, ..LUdlow

Mcrqucrt-Wolfe Lumber Co. ....HOllywood 4-75s8

McCloud Lumber Co, ............VEmoai8-{963

Meier, Herb Lunber Co.. (trrcadic) ..BYan l-8181

Middleton Lumber Co., Bob ......STcaley7-4269

Mount Whitney Lumber Co. .ANgelug 8-0171

Mutual Moulding cnd Lunber Co. .Ftrculty l-0877

Neimqn-Beed Lulmber Co. .STolei 3-1050

Hcrold A. New-Whlse, Lbr. ........RYcl l-8829

lcmes Newquist Lumber Scles ....RYm l-06{5

Olsen Conpcny, T. E. ...BRcdehcw 2-7943

Osqood, Bobert S. .DUnkirk 2-&178

Oxiord, Rex Lumber Co. .AXninster 3-Gil38

Pccilic Fir Scles .RYm I-8103

Pccilic l,unber Co., ThE ...RYcn l-9321

ll Peirce Conpany .....NEvcdc 6-2416

Penberthv Lumber Co' ..LUdlow 3-tlSll

Boddiscr;lt, Inc., f,unber Scleg .....BYcn l-7123

Row Foresl Productg Co. ............STcte 5-llll

S & S Lumber Co. ...LUdlow 3-660i1

Sonlord-Lugsier, .Inc. ...........trXninster 2-9181

Alcu A. Shivelv .........CHcomcn5-2083

Sierrq Lumber-d Plvwood, Inc. .....STcte 5-1196

Sierrq Redwood Co-npany .PArt<view 8-7379

Simmons Hordwood d Lbr. Co, ..LOrqin 9-7125

Snith, HemcnA. .CHcpncn5-8115

Smith-Bobbins Lumber Corp. ....Pllecscni 2-8119

South Bc Lumber Co. .OBeqoa 8-2268

Sorrthern Cclilomic Lunber Salss....RYo l-4105

stahl Lumber Co. ..ANgelus 3-6844

Stcndcrd Lumber Co., Inc.. .ANeelug 8-2728

Stanton, E. J. 6 Son ......ADcns 4-9211

Stewart, O. W. ?lywood Co, ......LUdlow l-2119

Summit l.umber 6 Plvwood Corp. .BYan l-9858

Tocomc Lumber Sal6s, Inc.

Tcrdv, Ioe '. .LUdlow l-0778

Tcrte-r, Webster G Johnson, Inc. ..ANgelu8 9-7231

Tropicql d Wcstern Lunber Co. ...f,Udlow 3-2375

Twin Cilv Lumber Co. .BBcdshow 2-T123

Twin HcrLors Lumber Co. (C. P, Heary 6 Co,) .........Rlcbnond9-6521

TREATED LUMBER_POI,ES-PILING_TIES

Baxter, J, H. d Co. ......DUuhirk8-9591 Wcrren Soulhwest, Inc. ..NEvcdc 6-29lll|

SAN BERNARDINO . RIVERSIDE

LITMBER-BUILDING ITITERIAIS

Arrowhecd Lumber Conncnv .TUncr {-7511 tnlod Lumber Conpcni .:........Tninily7-2001

HARBOR AREA

LI'MBEN

C<rt-Pqcific Rcdwood Sclcg'......HEnloch 7-7431

Corsolidcled Lunber Co.. .llEvcdc 8'l8tl Popc d Tclbot, Inc. .... .TEniaal t!.2531 E.'L. Reitz Co.

BAY AREA

Ridins Hish With lop Quality

ROCKPORT REDWOOD

It takes good logs to make good lumber. Rockpot selects the very best; and manufactures norably high-quality Redwoodalways well up to grade. You can depend on Rockport to please your trade. Nothing surpasses Rockport's Cerrified Dry Redwood Bevel Siding and Finish.

Rounds Lumber company is exclusive distributor for Rockport and sales agent for other leading Manufacturers of Redwood; and of mills producing top quality Douglas Fir, rWhite Fir, Ponderosa Pine and Sugar Pine.