The California Lumber Merchant - October 1963

UMBER MERCHANT

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THE CALIFORIYIA LUMBER MERCHAI\T

It's Up To You !

In a couple of weeks it will be time again to start National Forest Products Week, our annual chance to promote on a big scale the industry that gives us our livelihood. The date is October 20-26.

That members in all phases of the business should support "The Week" seems obvious to us, yet every year we note all too many who claim to be too busy. Much like the businessman who is too busy with business to wait on his customers.

If this year's National Forest Products Week is enfeebled by failure of the industry to enthusiastically give backing it will only - devalue what has been done the rest of the vear.

Support from within can give *ood and wood products a chance to demonstrate their value with an increased voice in the market place; show that we are responsive to the very real challenge of competitive materials; that we are aware of the need to have the general public view forest products in the best possible light. '

W'e cannot urge you too strongly to support the industry that supports you.

To help protect lflest Coast lumber producers, more than 100 members of the U. S. Congress have asked President , Kennedy to place a temporary quota on imports of Cana' dian lumber.

, A petition drafted by Representative Jack Westland (Rep-Wash.) and signed by I05 other House members said : that if the President did not act "there appears to be no other alternative but that the Congress enact legislation to provide a quota."

Pacific Coast lurnber producers have asked for relief as the Canadian lumber industry has captured most of the U. S. East Coast lumber market.

Advice to the thin: Don't eat fast. Advice to the fat: Don't eat. Fast.

One of the finest th anorher was :,oHe,. ;tllr"n,l"#;":1ril, ",il:,1lr:i"Ji time to appreciate himself,"

It was a so-called i"fid; *no. ruia 1nr., "r, is wise to so live t}lat death may be faced serenely; if there is another world the best way to plepare for it is to make the best of this; and if there be no other world, the best way to live HERE is to be happy and make others h"ppy.o' * * *

The great French liberator, Voltaire, was asked on a certain occasion the reason for his unusually bombastic remarks, and promptly replied: "Arnong wolves, one must howl a little."

Voltaire will be ,"-o,rr*ror*1., fi;, because he did more to make men free than any other figure in history. Secondly, he will be remembered always for his famous replies. In the parlance of the slang of today, he "knew all the answers." They were not always polite.

Once a lady with a well-known past boasted to Voltaire of her religious enthusiasm. Voltaire said to her: o'Madam, I have noticed that when woman ceases to be proclaimed by men---*he turns toGod."

Hundreds of famous remarks are attributed to Voltaire, but none so well known as his declaration-which has become the textbook of tolerance-o'I do not agree with a word you say, but I will die defending your right to say it."

He appeared in Europe at a time lr, ,t " world's history that fairly shouted to the high heavens for such a leader. He came as the answer to a prayer for such a champion. And today Europe rapidly approaches a stage once more where Liberty is on thin ice, and where another Voltaire is needed almost as badly as when the first one came.

; r

Calvin Coolidge once said that a successful business deal has been made only when o't*o parti"s enter into a transaction by which each exchange something he needs for something he needs more." Could anphing be better said?

To be really ina"p"nauit ,l"r ,r"r, l" either very rich or very poor. The most independent mal in history that I recall was the philosopher Diogenes, who lived in Corinth four hundred years before Christ. He lived in a barrel and went around i,n tle daytime with a lighted lantern, seeking an honest man. He rr.as a friend of A.ristotle. friend and tutor of Alexander the Great, who thqr ruled the world.

BY JACK DIONNE

Aristotle had told Alexander about Diogenes, so when the great king went on his conquering way to Corinth he confidently expected the great thinker to come to ser him. But Diogenes was too busy thinking. So Alexander hunted him up. He found Diogenes sitting on a rock in deep thought, the sun shining on his furrowed brow. The king said, 'oI am Alexander. What can I do for Diogenes?" And Diogenes replied, "Step aside so the sun can shine on me." All he wanted was the warm sunshine and the opportunity to think. And, he got these gifts, not from the great king, but from the King of Kings. And he wanted nothing more'

God always seems to send great men in groups-in constellations. What a group lived and thought and taught in tlle days of Diogenes. Plato, the great teacher of that time, used to publicly thank the gods that he Iived in the age of Socrctes. Socrateg won immortality because he wasn't interested in it. He was tle least egotistical of men. "Know thyself'n was the text of all his Socratic discourses.

And his greatest pup4 eUto]won immortality through writings that were as purely impersonal as the works of the immortal Shakespeare. It remained for little men of little minds in these decadent days to depend upon the promiscuous use of the per. sonal equation for their bid to greatness.

Arrd, going back for

"ln"-*,

,o Jr" *rouo of mighty minds of the days of Diogeneso let us recall that our modern civilized religions have added nothing to their philosophies. They preached gentlenesq consideration of others, moderation in everything, helpfulness and the understanding that one man's rights end where another's begin. They were bar.barians in a way. But, oh, what gxand ones!

Big men never pose. Little men who want to be thought big have a corner on the posing concessions.

Elbert Hubbard once *r, '*" ,lu" o,r. teachers too much work and too little pay. Stop building war ships and use the money to double the salaries of our teachers, making the profes" sion respectable." And, a short time later, Elbert Hubbard was killed by a war ship. * * *

George M. Cohan said: 'oAlways leave them laughing when you say goodbye," so let us close this with a story.

Two men met and *, a*r*r. ;" of them said: "I notice you stammer rather badly. Have you ever tried the Chicago School for Stammering?" The other answered: 'oNo, I n-n-n-n never have. In fact, I never learned this in no sk.sk-sk-school. I just sort of p-p-p-picked it up myself."

NEED NEDWOOD

Remember oul big "R". It stands for RUSH as well as ROCKPORT and of course RtrDWOOD.

You want fast action? Our telephone is TWinbrook 4-3362, ayea code 707. When oLlr phone starts ringing it's like a fire alarm, the way we spring to action.

You can rely on Rockport for Redwood at its very best, whatever the grade. And nothing surpasses Rockport's Celtified Dry Redwood Bevel Siding and Finish.

The Commerce Department has announced the ground rules for polling producers and consumers on the proposed new lumber size standards.

Assistant Commerce Secretary J. Herbert Hollomon released a list of more than 200 organizations whose membership will be asked to take a position on the new size proposals. For the actual balloting, each trade organization will be asked to furnish a list of 200 names, or 20/o of the membership, whichever is less. The organizations involved range from The National Association of Home Builders to the National Broom Corn & Supply Dealers Association. Most of the group are representative of major manufacturers, distributors, specifiers and users of lumber and wood products.

3. The extent-by board feet-to which the respondent was involved in the pro' duction, distribution, us€ or other aspects of softwood lumber during 1962.

The ballot to be mailed by the Commerce agency also will give respondents an opportunity to include a one-page explanation of their position for or against the new size standards.

As a preliminary to the upcoming ballot' ing procedure, Hollomon wrote to J. H. Carr, Jr.o secretary of the American Lum' ber Standards Committee, asking for additional information relative to the new size standards. Specifically, Hollomon asked:

I. That the ALSC incorporate o'editorial suggestions which we think would make the proposal more in keeping with the form

This is How the Balloting on the Lumber Size Standards will be done

The National Bureau of Standards has been given responsibility for circulating the proposed size standards among interested groups and individuals and for preparing an analysis of the responses.

uBased, upon the analysis ol the National Burea,u ol Snndards, and such other factors as may be appropria.te, the Departmcnt ol Commerce wiJl d,ecid,e whether or twt the proposed reaisinn is n be publishe'd as a Simplified Practice Recommendation," th.e Commerce Depa,rtmcnt disclpsed.

Mortimer B. Doyle, executive vice president of the National Lumber Manufacturers Association, greeted the Commerce announcement with this statement:

"The lumber industry applauds the removal of this issue from the political arena. By assigning to the Bureau of Standards the responsibility for conducting a fair and impartial survey of the industry's reaction to the proposed lumber standards, Dr. Holloman has acted in the highest traditions of our democratic process."

THE BATTOT

Organizations and individuals to be polled by the Commerce Department for their reaction to the new size proposals will be asked to stipulate:

1. Whether the proposal does, or does not, constitute "a useful standard of practice."

2. Whether the person or firm polled would, or would not, utilize the new standards.

customarily used for simplified practice recommendations."

2. T}lat the ALSC develop "a clear statement" of the reasons why the majority recommended the new size standards.

3. That the ALSC develop a statement by the minority indicating the reasons for its opposition.

o'When we have received the editorially revised proposal with these additional statements from your committee, we will then proceed to circulate throughout the industry the text of the proposed revision to' gether with the statement of the majority and minority views," Hollomon advised Carr,

Hollomon also sought to assure Carr that Commerce officials had not yet made a judgment to the desirability of the proposed standards revision, adding:

". and we intend to follow to the best of our ability a procedure designed to accord to all segments of the lumber industry and other interested persons a full opportunity for explanation of their views."

Future questions and communications on the issue, the Commerce official explained, should be directed to Dr. I. C. Schoonover, Deputy Director, Technological Standards and Service, National Bureau of Standards.

In addition to polling industry producers and consumers for their reaction to the new standards, the Commerce Department will obtain ooa technical review and report" on

(Conlinued, on Page 90)

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Forest Products Day o 1963

California's third largest industry, the forest products industry, was in the spotlight during the final afternoon of the recent California State Fair at Sacramento. The event was scheduled on Admission Day, September 9, to coincide with a planned visit by President Kennedy, but because of a multitude of crises confronting JFK at the time, he was unable to attend the celebration.

President Kennedy did, however, wire his congratulations to the forest products industry which will observe Forest Products Week October 20-26. His message was read

over the grandstand speaker by Al Bell, Godard & Bell, San Francisco, who delivered the keynote talk in Mr. Kennedy's absence.

The show then rolled on with a team of men competing in chopping, bucking and axe throwing events. But the real hair raiser was the finale by daring Danny Sailor, king of the tree toppers, who really had the crowd on the edge of their seats.

Although Danny has appeared at three previous. Forest Products Day events, we never tire of his antics in the sky. Danny's

(Continued on Page 83)

ln President Kennedy's absence, Al Bell, (top lefO, spoke before thousands of fairgoers who came to the Forest Products Day show. That inverted figure on the pole there is World's Champion treetopper, Canadian Danny Sailor clowning around in midair, and at right, Danny waving to the crowd after being crowned King of the Forest by Queen Colleen. C. D. leMaster beams his approval. Milton Mayfield took the axe-throwing contest, middle left, with a total of 14 points out of a possible 15. Martin Headrick, here about to be bussed by Queen Colleen. All the boys participating in the events were topnotch, but we show this photo because Martin did outpoint the group. Bottom left, here's the chopping exhibition. Headrick (center) won this event and was also on the winning bucking team. Here is the second-place team in action. Ervin Bjerke, Al Johnson and Martin Headrick looking on.

A popular project for the whole family-and some mighty nice profits for you! That's what happens 'ffhen you offer these lree Christmas cutout plans by Masonite.

BIG DISPLAY EAsEL*youRs FoR THE ASKINc-Contains poeket for free plans-eustomers help themselves, then order the Masonite hardboard they need. Drawn-to-scale grid plans show how to make cutouts for Santa Claus, Christmas bells, wise men, etc. Color keys and lighting instructions, plus construction hints are all included. Make sure you have adequate stocks of Tempered Presdwood and, Weatherall which are ideal for this cutout program-especially in the easy-to-handle 4' x3'and 4'x 4'sizes.

TV PROMOT/,ON HELPS YOU SELL-Masonite Christmas cutouts will be advertised on the Today TV show-in Popular Science, Popular Mechanies, Family Handlrman and Workbench Magazines. Get ready now for your share of this money-making Christmas eutout promotion-see your Masonite representative for free easel and, plans or write Masonite Corporation, Dept. CLM-10, 2500 El Camino Real, Palo Alto, California.

with Christmas plans by

cutout

72 Annual Hoo-Hoo Convention Sparked by lnternational Flavor

John Hickey

Elected Snark of the Universe

John G. Hickey, 60300, of Toronto, Ontario, has been elected the new Supreme Snark of the Universe! Brother Hickey, Member of the Supreme Nine and head of Jurisdiction V, has recently been doing a fine job of promoting National Forest Products W'eek in his position as National Chairman. Our warmest congratulations.

Jurisdictional leaders were also elected at the convention. The new Supreme Custocatian of Jurisdiction I is now Horace Bodgen of Buffalo, N.Y. Sandy Sandstrum remains'in ofrce as Supreme Junior HooHoo, head of Jurisdiction II. Jurisdiction III is now lead by Supreme Senior Hoo-Hoo Jack Mitchell, of Medford, Ore., while Jim Brunson is still Supreme Hoo-Hoo and head of Jurisdiction IV. Ken Meneice, of Okanagan, 8.C., is Supreme Arcanoper, Jurisdiction V, leader of the Canadian Brothers, filling the place vacated by newly-elected John Hickey, new Snark of the Universe. Jurisdiction VI, Supreme Srivenoter, goes to a Californian, John Enright, of Santa Clara. In Jurisdiction VII, George Meuth remains in the post of Supreme Bojum for another term. Glenn Ross steps into the shoes of Supreme Gurdon in Jurisdiction VIII. Glen hails from Minneapolis. Jurisdiction IX's Supreme Jabberwock is now Bradford Dempsey, of Jacksonville, Fla.

The scene of the 72nd Annual Convention September 15 to 18, was Canada's most beautiful city, Vancouver, British Columbia, in the heart of the Pacific Northwest's vast logging and timber area. Delegates were quartered in the splendid Hotel Vancouver, and enjoyed the fine shops, excellent food and beautiful surroundines of the "City by the Sea."

As for the convention, it was a great success. Opening Sunday with registrition and an ice-breaker cocktail hour, the meet swung into a General Convention Session Monday morning, with reports and welcoming address by outgoing Snark Ed. Wade.

The Hoo-Hoos were entertained by an outstanding trio of speakers: R. G. "Gerry" McKee, Deputy Minister of Lands, Foreits and Water Resources of B.C. addressed the Monday Joint Luncheon. Sir Cecil Hard-

more, a European Common Market Economist, spoke on "The World Today'o at the Tuesday Stag Luncheon. At Wednesday's luncho F. Lindsay Ire Messurier, Vicegerent Snark of Australia, was the speaker.

All in all, it added up to a really internalional convention, culminating in the election of the new Supreme Nine and Snark of the Universe, with his subsequent Embalming by C. D. LeMaster, Rameses 29, Seer of the House of Ancients.

One of the ofrcial leatures of the con. vention was the Convention Concat, well handled by Paul Cantwell and the Vancouver CIub Degree Team. AIso of interest and looming importance were the National Forest Products Week progress reports and preparations, handled under the Chairmanship of soon-to-'be-Snark, John Hickey.

With its location in Canada and the cosmopolitan array of speakers and delegates the convention could truly be said to be International in scope, and carried out the all-world character of the International Concatenated Order of Hoo-Hoo.

A real "must" was the three-hour harbor cruise, certainly one of the most enjoyable activities, which included buffet dinner, dancing, and the works. This event and the wrap-up dance Wednesday night, with music, entertainment and dancing until all hours, provided fun and relaxation from the rigors of official convention duties.

Appreciation and congratulations for a good job well done are due the Planning Committee--4eneral Chairmen, R. W. Scott and Harvey A. McDiarmid, Vice Chairman Inter-Club Publicity Don King, Ladies Chairwomen Isobel Scott and Betty McDiarmid, Joint Convention Managers Tremayne Perry and Bill Andrew, Chairman of Entertainment and Hospitality, W. 'oBill" Manson, Chairman of Budget and Printing, Wray Clarke, Chairman of Finance Rolf Perry, Chairman of Housing and Reception Jim Gray, and Information and Transportation Chairman Harold At kinson. They really did a bang-up job and helped make this one of the best Annual Conventions yet.

Pictures ol the big conaention, which arriued too late lor press time, will be leatured in our next edition.

Gets a little boring after a whileo doesn't it? You know...the same old pitch. redwoodbuyredwoodbuyredwoodbuyredwood: Ve can understand your reluctance to even bother with this old line. You can probably say it backwards, yourself. So, this month we're going to try something a little bit difrerent. V/e're going to tell you a story. About a sales manager we had to can Iast summer. We think you'll understand why.

Mr. Wood first joined our organization as a little shaver. His job was to clean up any rough edges on our boards. Well, Mr. Wood (everybody called him Red), was so good at his job that he promptly rose through the ranks until he became our sales manager. At first, things went pretty smooth. Red Wood, even though much of his prior experience had been in the grain business, did remarkably well. Rare was the day he rubbed anyone the wrong way. Then it happened. We still can't understand why. But, for some unknown reason, Red began to refuse orders for Redwood. Not every ordero mind you, just the big ones. He even went so far as to scold many of our best customers. Now, we have an extremely easy-to-get-along-with management. But even they became concerned. Red was called in for a complete explanation. Do you know what his story was? He had the nerve to tell our top brass that he.refused orders because of his love for Redwood. He simply could not bear letting it out of his sight. Now, who ever heard such a ridiculous story. No one could love Redwood that much. Or could thev? Redwood.

:;;W* ffii

Winners in the field of 178 northern California lumbermen dubbers were, top left, I to r, Bud Miller of 0roville, low nei champ Ben Ward, and low gross master Norman Winsor of Glendale. And here's the boy and his gals who did a masterful job of running the tourney: Cal-lda salesmanager George Duff, Mrs. Louise Allyn and Mrs. Alberta Main; standing, Mrs. Lila Schiffner and Mrs. Erva Duff. Next, Bob Denney of Lake Tahoe and Willard LaFranchi, Roseville Lumber and Pacific Forest Products, Fresno. Second Row, Ed Nave, Hal Hartzell of Jefferson Wholesale, Medford, and Truckee-Tahoe Lumber's Chal Cross. 0n right' Harry Robinson of McWilliams Lumber, Willis Kelley of Riverbank, TW&J's Ralph Prouty, and Harvey Bahr of Blattner Bahr in the next shot. Gathered round the table in the next rolv are Bill Ryan of Ryan Lumber, Burlingame wholesaler Bo Ahrens, Red Bluff Moulding's Les Cody, and Brown Miller of U. S. Ply' wood, Anderson. The fo6r laughing faces in the next shot belong to Ed Dier of Dier Lumber, Lou Olson of Dant Forest Products, Bob Voegtly, in the Holly' wood shades, and Del Pugh. Under them, San Mateo wholesaler Jimmy Atkinson, Earl Bliele, Sr., Bill Sayre and Earle Bliele, Jr. smile appreciatively. In the last row lVlark Smith of Mother Lode Lumber, Hedlund's Paul Phelps, and Bob Bonner of R. F. Nikkel Lumber with ihe outstretched hand.0n either side of Bob's arm, Los Angeles visitors Horace Wolfe and Chub Durnell. In the lower right shot, Mr. and Mrs. Chapdelaine of El Dorado. Main Lumber's Billy Main, Tom Corbett, Chet and Bob Pugh.

NoLrnan \\iinsor. a (llcrrrlale. Cali{orrtia. vi,.itor. shot a thrce o\'('r l)ar antl Ben \\'altl tht'lorvcst nttt of liii-21-59 to t:aptttrt: the fleltI arralrls at the I'-ightlt Annual NorIht'rn (]alifornia Ltrnrbcrrnt'rr"s g,,[[ tortruam(]rrt xt tht' Sicrra \Iit'u' (lotrntrv Club in Rosevillt'.

Breaks Attendance Mark

llucl lrrlrrk rvas the lol' gros-* rtlnlrerup l'ith a 76 and in the guest divisiorr the leaders \rcrc Ot'orge Bass l'ith (r9 rtnd Sierra View Club (,ham1rion. Gene ]IcNultl'. with an (-'vcn par 72. Low net nrnnerulr rvas I)on lliller rvith a 78-11-]-65 scot'elroartl.

(Continued on I'age 44)

Especlally wldo entryway utilizes Noyolam Beams as headers and posts for maximum strenglh and dramatic erchitectural effect.

What's so special about Noyolam? Exterior to

M to superior waterproof glue (meets Fed, spec. MtL-A-3e-A). oneinchormorelamina- R

tions for greater strength, greater interest.

Speciality structures such as this poolside cabana are a natural for dimensionally stable, maintenance free Noyolam Beams.

Noyolams permit freedom of form in A-frame design plus the aesthetic and practical appeals of naturally durable redwood. interior exposure of the same

Available from 3 x4 to ll x 16, incorporating from 5 to 2O laminations. Lengths available from 8' to 4O'. Plus . .. all the natural strength, warmth and durability of kiln dried Noyo Redwood.

Noyolam Beams as cxposed roof memberg provlde an unlnterrupted span from interior to ext€rior.

wood, ad,d,s wa,rmtb

to sbopping center

qHOPPING cerrters developed from simple blocks of shops which )J flanked urban and suburban streets. Their architecture was inofiensive until parking facilities grew and grew until acres of asphalt dominated them in both area and spirit. Architects attempted to add warmth through such features as landscaped malls, and shopping center design gradually approached the maturity as evidenced in Carmel Plaza.

Architect Olof Dahlstrbnd was guided by the special character of the site in designing Carmel Plaza, in the charming seaside town of Carmel, California.

"An importa"t :rp.:: :f the design," he says, "was the creation

The upper arcade is spacious enough for outdoor dining.

of a scale and feeling compatible with the site. Materials in character with the surroundings were used, with redwood, brick and stucco predominant."

Dahlstrand kept the scale comfortable and exploited the natural slope of the site. Existing trees were preserved.

The center is set back from the town's main street by a pleasant plaza opening to a mall. The two largest tenants, a bank and a branch department store, face the plaza from opposite sides, flank' ing the entrance to the mall. Smaller specialty shops and a restaurant line the walkway.

Redwood planter boxes overhang the mall, and a pleasant stairway at the end leads to a lower arcade of shops. The slope of the site permits the lower arcade to open on the parking lotwhile the upper arcade has street entrance. A terrace at the rear of the lower level separates it from the parking lot.

Carmel Plaza fits in as well with the wooded area at its back as with the shopping street it faces.

Slope of the site permits upper level to open on Ocean Avenue while lower shops are level with parking lot. This attractive open stairway connects the two levels.

A modest inviting patio welcomes shoppers

Our thanks to th.e Calilornia' Reilwooil Association lor permission n publish tkis excellent mnteriaL.

Inspired details such as this planter lift Carmel Plaza above the ordinary. All exterior wood is resawn redwood.

Dubs/Santa Clara

Golf 'n Barbecue

l)ulrs. Lttl. urrtl Santa Clara \allcv Hoo-Hoo Cllrrl, 170 <.ombined tlrcir corrsidclable talt nts u,, .{ugr.i 16, and produced a bang-up toulnilnlclrt antl l,lrbcrlrrt.at the Sarr Jo,.e (-ouritr'1' CIub. The event attractt,d 52 golfcrs" []() lor clinncr" and ol' ''Silr-er" hirnself, I)ave Davis of I'.trreka. tlrr {irst plt'sitlerrt of Drrbs (1948).

L)rrrt, ng1i11 thr'torrrnarnclrt \\as nptlr-r'rrn br'l-d,lit Drrino, the eertiirl lrlo at Sarr Jost: (-orrrrtrr Clulr. I:tltlir: also actcd as rrta-ster of lercnrorrit,'s tlurirrg lhe,'r.'rrirrs's hi jirrks nrrrl. ir*. r.rsLral. kept lh,-'r.rorrcl in stilt:lrcs irs lrt. lir,:rl t'arrstir: renrrrks at tht r:rotrcl trith r,'uutt'kal,lt' ll,itrrrlrrr. ,\ nr,'r.tirrr.r, '11 S111 .[,rr: ( ,ornrlrr (,]rrh rvitlrout l.ri,li,' jrr.t rrottlrlrr'l .r't rrr Ilrr'-inrrr..

'l'ht l.,ig lrritrd,-rI llre rllr'. t]rt.1,r','sirlr:rrl'- stlr'lirre'silrer ice t.ontaine-r. ua,* ttc,u lir- l-co (.beim. Sr'., of (.lrlinr I-unrl,rcl Co. in San .Josc. ln arldition" 57 golf l,,rtll-. l,'rt'tlirrit'rl oul [() s()rll{] ,rItlrc other It'orrt. lirrc tr innets.

Ilov S.ioltrrrrl r',r1,pecl thc Iirst flight h,rnors rvitlr I.'rt'tl Zicsc. and Rtllrh l,amor ()lrt t\ro and three stlokc-. 1'c-.pcctil'ely. In thc second flight l)rrLs prcrl Jar'k Clane and Knute Weidman tied for Iirst lrllcr'. liill (,ilm,rrr: took secr.rnd po-.ition. and 'fr;rn JacoLrsen. Sr. arrd Ilill Jolrnson tierl fol third. Gt-rrdon l)avis of AuLrun Lumlicr tolrpt'd the tlrirrI lliglrt ro,ster. Ed ]rrench in -.econd, rlith l]ill llonnrll and Jialrrh l'ion nrarr tic<l for third.

Noble, Dave Davis, Leo Cheim, Lloyd Swiger and "Doc" Whjte. Next shot, Al Hill, Bill Bonnell, Roy Sjolund and Dubs prexy Jack Crane. And in the happy foursome on the right, Jay Ludlow, Chet Dennis. Knute Weidntan and John Griffin. Second row, I to r, Fred Ziese, Ralph Lamon, Ernie Pieper and Bob ("Vic Tanny") Cheim. Next, D. Schnider. Bill Gilmore, Ralph Bowman and Walt Hjort. Moving over to Bermuda-clad Bill Ingram, with (l to r) Bud 0lsen, 0ilie Lee and Jack Russell, with Ed French, Sam Eggers, Tom Gray and John Cole in the end shot. In the next row, Bob Raymer and 0llie Lee whoop it up in the clubhouse. Next, Dick Vickers, Walt Anderson and CIub 170 prexy John Enright watch over the cashbox. And now, on safari, (l to r) Gran Geisert. Paul (Dr. Livingstone, I presume?) Gaboury, Louie Larson and Ed Poile. And here's Bill Knudsen and smiling Elmer Padula. Bottom row, John Prime, Lee Lamback and Jack Higgins, next, Charlie Wilson, Ev Lewis, Bill Johnson and Tom Jacobsen. The poised threesome in the middle shot are Club 9 prexy Dick Hogan, Bill Carter, and Marion Ward, while next to them are Vern Anderson and Harold Rodgers. In the last shot, Dave Graber, Earl Clendenan, Jim Dimatteo and Bill Freeland make up a casual foursome.

CATIFORNIA I.UMBER MERCHANT

Lucky winner Leo Cheim (top left) gets the president's sterling silver ice bucket from Eddie Duino (right). Next (l to r), Chuck

SHARP WAY TO SEIL ffituffis

THESE ARE "HARD'' NAILS, MANUFACTURED TO FEDERAL SPECS FFNI05. They sell them' selves and actually create extra sales. Many customers detest the delay and mess of buying bulk nails. You, too, lose when impatient cus' tomers are kept waiting while you fill and weigh paper bags from the nail bins.

QUAL-l-TEE is So-Cal's private brand. We stand behindthem.We've been sellingthem for months and they're fast-movers.

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The California Lumber Merchant Plan of the Month

by Hiowofhq Estes

Hia'watha Estes, the nntionally kngwn lwmc onsultant, has since 1955 had his lwuse plan column appear in newsppers anil other publimtioru throughout the Vest. He is al,r:eailv hrwun to many retaiJ lumber ilulers th"rough the sale ol his Plan Bool* whieh lwie prquen n be uery popular with prospectiae lwme build,ers. We bd,ieae ilwt rqders ol r!* c(ifgrnia Lumber Merclwtt r4l frld this new d,eportment h,ightry interestiog *i, through the use ol Mr. Estes' PIan Books, Iw.ae a seroice ol great iatue n renil ilntber yard cus tomc rs.-E ditor.

This ranch home extraordinary is casual, informal and ofiers a flexiblc plan which lets parente and children live together in harmony.

For the growing family, this design really has many advantages. The kitchen-family room is separated from the living-dining room which makes it possible for the adults to entertain in the livingdining area while teenagers or children can enjoy the informality of the kitchen-family room and the adjoining patio.

Used-brick veneer has been used on both sides of the double front doors which open to the wide entry. The entry is well lighted through glass in the top of these cross-buck doors. The traffic circulation in this home is exceptionally good as all rooms are accessible from the entry.

The water heater and forced air furnace have been located in the garage to provide additional closet space in the house. Notice that there are five closets ofi the hall. The operational noise of these units is not so noticeable in the garage, and they are also easier to service in the garage. Besides having its own private bath, the master bedroom also boasts a dressing room. Both this bath and the family bath have pullman lavatories with storage below.

The living room fireplace has been placed on an outside wall so as to save space in the room. By having no division between the

dining- and living rooms, this area becomes a spacious and more versetile place to entertain.

The rear kitchen-family room with its adjoining patio is an area where children can play and where all members ofthe familv and their friends can enjoy an informal atmosphere. The sliding'glass doors opening to the patio make this room appear much largJr ihan its already ample size.

The kitchen lies conveniently between the dining area and the family room. A long eating bar is for family mials. The wide pantry means fewer shopping trips to your favorite market.

Vertical and horizontal siding, wood roofing and a used brick planter combine to form a pleasing exterior

llatlonwlde Plan Eoolr Co.

Itcpt C.t.M.

Bor 404

llorthildge, Callf.

Please send me complete information about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan books.

Name

Firn Name flf Any)-

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U. S. and Canada Agree on Joint Promofion

U.S. and'Canadian lumber manufactur. ers have formulated a program to increase tte sales of the producL of their respective industries.

At a meeting of top representatives of the U.S. and Canadian lumber industries. plans were formulated for a stronger bilaterally-supported merchandising and promotion program aimed at expanding the total market for North American lumber and wood products.

E. A. McRag vice president of the Canadian W'ood Development Council, in announcing increased Canadian contributions to the National Wood Promotion Program, said:

66This action is being taken in rec'ognition of Canadate participation in the United Statee lumber market and the strengthening of our own Canadian wood promotion efrorts, and also infull reeognition that other prob-

lems of concern to U.S. and Canadian Iumbermen etill exist. Theee prob, lemso however, are not within the province of either the C.anadian Wood Development Council or the U.S. National Wood Promotion C.ommittee.tt

McRae added:

"We have been supporters of the U. S. National Wood Promotion Program since the inception of this effort to expand the market for lumber and wood products while maintaining such markets against the inroads of non-wood substitute materials. IVe intend to increase our support of the program immediately to a full-share contribution comparable to that provided by some of the larger U.S. sofrwood associations.

"This increased participation in the U.S. National Wood Promotion Program is consistent with the fact that the U.S. is Canada's largest lumber export customer. Moreover, there has developed of late between the lumber industries of our two great countries an atmosphere more conducive to mutual respect and appreciation of many of our common marketing problems."

Speaking for the U. S. lumber producers, H. S. Mersereau, chairman of the National Wood Promotion Committee and general manager of the Southern Division of the Georgia-Pacific Corporation, Augusta, Ga., hailed this development between U.S. and Canadian producers as ooa most significant

step forward in connection with the joint promofion of greater markets for both U.S. and Canadian lumberman." He continued: o'strengthened promotion, better stand' ards and improved quality control will bolster our pres€nt markets and provide the basis for development of new areas of opportunity. Working as partners in a com' mon cause we can devote more energy to the task of developing the tremendous po' tential of the lumber markets in North America."

In addition to Mersereau, U.S. lumber industry representatives in attendance at the meeting included: N. B. Giustina, Gius' tina Brothers Lumber Company, Eugene, Ore., president of the National Lumber Manufacturers Association; Mortimer B. Doyle, Washington, D.'C., executive vice president of the National Lumber Manufacturers Association; Henry Bahr, Wash' ington, D.C., vice president and general manager of the National Lumber Manufacturers Association; James D. Bronson, Boise Cascade Corporation, Yakima, Wash.; R. S. Douglas, W'eyerhaeuser Company, Tacoma, Wash.; John S. Richards, Atlas Tie Company, Coeur d'Alene, Idaho; (Continued, on Page 89)

RETTEffIBER TO NAIIONAT PRODUCTS

PPORT RESI

COMMITTEES

HARVEY XOTI choirmon

WAYNE F. }IUttIN honorory choirmon

DEE E55[EY co- cho irmo n

DOROTHY IAITTER secrerory

JAMES H. FORGIE vice-choirmon

Leonord H. Crofoot finonce

Woyne Gordner retoiler reloiions

Mildred Dutton luncneon

Roberl S. Hcnnoh ollied services

Anne Murrcy decoroti on s

Ben Gordiner Elmer Oslermon Will Rusch Hoo-Hoo coordinotor forest products personnel speokers bureou

San Joaquin Hoo-Hoo Elects New Officers

[-leltiorr Lirne splrrkcd a largt atterrlarrr.r, [6r tht. $111 Joaqrrin Hoo-Hr-,os irgain. uith over 70 , itl' ft',',litrg ,n,l lililrll5l.r'irrg.

Tn their Atrgust l5 harlret:ue, offi<-,ers and rlirectot's Ior the l9(ril-6:l t(,rm \\ ere t'lcctcd as follo*-.: Nerv Club 3l President is Charles Dart. Northern Vicepre\y Bol, Schlotthaucr and Southern Vt:ep Llervl Rolrinson are llrt' righl-lrarrrl men.

Other ofilc'ers elected l cre: Secrctar.-v, Brrd llarber. Sergearrt-at-arms. Norm Cords; and directors, ex-Prcxy Cap Nichols. Ilert Denni-.. Ilarold Rolff. Hou'ard I-add. arrd Jirn Duart. \\'ith rnaster r-'hcf (lhct Harshner slaving over thc hot coals, the barbccue was its usual roaring sucr:css.

Top row left, here's that culinary genius, chef Chet Harshner, in a rare moment of relaxation with fellow Tom Cats. Next, Jim Duart, chairman of the nominating committee, silhouetted against the night sky making his report. Top right, two old Tom Cats, Norm Cords and Dick Kennedy, listen with avid attention to the proceedings. Bottom left, Vice-Presidentelect Bob Schlotthauer strikes an informal pose. In the midCle shot, President Cap Nichols calls for nominations. Bottom right, the new President-elect, Charley Dart.

Sacramento

WAbosh 2-9631

Berkeley

San Jose

CYpress 7-7800

Fresno

AMhurst 8-6191

Salinas

HArrison 1-5758

Bakersfield

N. Hollywood

Los Angeles

RAymond 3-9261

Riverside

OVerlond 4-5353

San Diego

CYpress 6-3192

Phoenix

YEllowstone 9-1413

SPRING

Major cports eYents. G-P's big spring sports show: Amerlcan Broadcasting ComPanY's "Wide World ol Spoils."

prilfioo Hl,r,[,lfl, ,pef ,IOUSE

Pnnn_rin," Rt0tY00D 'ruuuors prWiiii c0r{cnrrl slorrc_ Fofiil F'8t[.Pt y

LOr MB

OCTOBER

Imported Hardwood Plywood Assn,-October l, monthly business luncheon, Gino's Restaurant, San Francisco.

National Hardwood Lumber Assosiation-October 1-2, annual convention, Sherman House, Chicago, Ill.

Santa Clara Yalley Hoo-Ifoo Club l?0-October 10, dinner meeting, Chez Yvonne Restaurant, Mt. View.

Los Angeles Hoo-Iloo-Ette Club f l-October 14, Monthly Dinner meeting at Sportsman Lodge, 12933 Ventura Blvd., No. Hollywood.

San Francisco lloo-Hoo-Ette Club 8-October 15, Bosses' Nite, all lumbermen welcome, Il Trovatore Restaurant, between 6th and ?th on Bryant across from the new Hall of Justice.

Sacramento IIoo-Hoo Club l09-October 16, dinner meeting, Country Club Lanes, 2600 Watt Avenue.

Black Bart IIoo-Hoo Club l8l-October 16, dinner meeting, place to be announced.

Forest Products Research Society-October 1?-18, Northern California Section, Eureka Inn, Eureka. Meeting open to members and visitors.

Dubs, Ltd.-October 18, monthly tournament and banquet, Palo Alto Hills Country Club.

Society of American Foresters-October 20-23, 63rd annual meeting, Statler Hilton Hotel, Boston, Mass.

Oakland Hoo-Hoo Club 39-October 21. Forest Products Nite. Villa Peluso Restaurant, Vic Roth chairman.

Fifth American Forest Congress-October 2?-30, Statler-Hilton Hotel, Washington, D.C.

National Association of Home Builders-October 28-30, ninth Marketing Seminar, Shamrock Hilton Hotel, Houston, T'ex.

American Forest Products Industrieq Inc.-October b0-November 1, annual meeting, Shoreham Hotel, Washington, D.C.

NOVEMBER

Northwest Ilardwood Association-November 1-2, annual meeting, Tyee Motor Inn, Olympia, Wash.

National Lumber Manufacturers Association-November 4-7, directors and committee meetings, Shoreham Hotel, Washington, D.C.

Pacific Logging Congress, November 6-8, 54th annual convention, Memorial Coliseum, Portland, Ore.

American Ilardboard Association-November 11, annual meeting, Drake-OakBrook Hotel, Chicago, Ill.

Presidenf Kennedy Dedicotes

Pinchot Home qs Institute for Conservotion Studies

President John F. Kennedy has dedicated the Milford, Pennsyl. vania, ancestral home of Gifford Pinchot as the Pinchot Institute for Conservation Studies, Secretary of Agriculture Orville L. Free. man has announced.

Gifiord Pinchot, first chief of the Forest Service, was America's most famed forester and conservationist, twice Governor of Pennsylvania and advisor to President Theodore Roosevelt.

Now, the B3-year-old French chateau-type residence known as Grey Towers, where conservation as it is known today originated, is again a center for the advancement of conservation education in America, Secretary Freeman said.

"This is a milestone," Secretary Freeman added, o'in developing greater public understanding of natural resources, our dependence on them and their dependence on our policies of wise use."

d&ry

The man from DFPA can helP You put on a crackeriack sales training session for your employees.

A salesman who knows his product best can sell it best. This is especially true of plywood, with its many grades and uses' Make sure your employees are equipped with the essential facts on plywood' Ask your local DFPA representative to speak at your next sales meeting.

He has the training and experience to do a top-notch job of getting the information across. (Last year, DFPA field men held 1,175 meetings for retail dealers, wholesale distributors and others') He'll cover all the bases in about an hour: plywood properties and advantages..' where and how to use it... sales ideas. '. plywood markets... DFPA sales aids. And there'll be time for questions from the floor. He'll tailor the meeting to your needs whether you have a group of 15 or 50' Just send in the coupon. The man from DFPA will be in touch with you about time, place and other arrangements. There's no obligation.

Field Services Division

DOUGLAS FIR PLYWOOD ASSOCIATION

Tacoma 2, Washington

Please have a field man contact us about a plywood sales meeting.

Name Company City zone- State-

Market Interest: E Do-it-yourself n Builder

E Agricultural E Industrial

Meeting date: lst choice

2nd choice

Estimated attendance

California leads the Counfry 'ln Producing Forest Producfs

California now produces more forest products-including some non-fat diet foods-than any other state, declared Alfred D. Bell, Jr., prominent lumber wholesaler, before a Forest Products Day crowd at the California State Fair in Sacramento, Sept. 9.

Bell is president of Godard & Bell, Inc., San Francisco wholesale lumber firm. and isa director of the National-American Wholesale Lumber Association.

Representing the entire forest products industry of California, the wholesale lumberman reported that "after 116 years of logging there is still enough standing timber in the U. S. to make lumber for building 35 million new homes----enough to replace every single dwelling in the nation."

Bell pointed out that 'odespits the heavy demand of recent years, we have more tim. ber now than before World War II. We are growing more than we are cutting.

"This is a sigrr of good forest management on the part of private industry and the federal and state governments," he declared.

The lumberman emphasized that forests provide many things that we use every day, including cigarette filters, cleaning creams, paper and even some non-fattening diet foods. And he stressed t}e forests' value as a recreation area and in water. soil and game conservation.

Bell noted his state's forest lands cover 42 million acres or almost half of California. 'oThere is enough lumber and plywood veneer cut every year in California to build a million new S-room houses."

He emphasized that the wood products industry is the third largest in the state, and employs 100?000 persons with an annual payroll of more than one-half billion dollars.

This was the fifth year that the Forest Products Day was held at the C,alifornia fair. It was a forerunner of the National Forest Products Wee\ to be held this year on October 20.26.

W.C.['A. Nomes Jomes Monnmg New Trofic Monoger

James G. Manning climaxed nearly 1? years in the traffic department of the Wegt Coast Lumbermen's Association bv becoming traffic rnanager October 1, succeeding K. C. Batchelder, who retired after 28 years in that position.

Manning had been assistant traffic man. ager of the Douglas fir region's major lumber trade group for ten years. He started as a clerk in Januarp 1947, soon after earning his degree in transportation from the LTniversity of Washingon. He has had charge of WCLA's universally-used freight rate book since 1950.

YES, ALL OF OUR QUATITY HI-ALTITUDE HEMLOCK IUMBER IS KILN-DRIED

A precision stocking mochine with uniform outomotic sticking insures stroight, dry lumber. Hemlock hos been increosing in populority with both the builder ond deoler. We believe ihot this method of milling, kiln-drying, storing under cover ond shipping under cover hos been o moteriol foctor in this increose.

We ore exclusive representolives for lhree long estoblished Oregon mills who produce oll grodes of Hemlock ond o limited supply of fine quolity Douglos Fir, Spruce ond Cedor.

BURI(INND TUMBER COMPANY . OREGOil ATDER.MAPLT COMPANY

CENTRAT OREGON FIR SUPPTY C()MPANY

Manning took over a key post in an industrythat pays out close to$300,000,000 a year in Ireight charges, and is critically dependent upon equitable freight rate structures, both rail and water.

Under Batchelder's direction, WCLA's tralEc work has been a primary factor in saving millions of dollars for lumber and plywood shippers, by leading successful campaigns for rate adjustments and through auditing of {reight bills for shippers.

Manning holds a certificate to practice before the interstate Conrmerce Commission. He is past president of the Pacific Northwest Shippers Advisory Board and the Portland Transportation Club.

Manning was a "Flying Fortressnt pilot in W'orld War II, and flew 35 bombing missions over Europe. He wound up three years in the air force ,by flying C-54s in the Pacific theater. A Seattle native, he now resides in Portland.

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N. B. Giustina ls Featured Speaker For N. F. P.W. Annual Civic Luncheon

N. B. "Nat" Giustina, guest speaker for this year's National Forest Products Week civic luncheon is a man with a long and varied background in the lumber industry.

Giustina, 44, president and general manager of both Giustina Brothers Lumber Co. and the Giustina Veneer Co., is also president of the National Lumber Manufacturer's Association and has more than 20 years' experience in lumbering, ranging from deep-woods logging operations to front-office,executive management.

Giustina entered the lumber business in 1941 as logging manager for the Giustina Brothers firm of Eugene, Oregon. He be' came president and general manager in 1948 and succeeded to the same positions with the Giustina Veneer Co. in 1952.

His exceptional depth in trade association affairs extends to both regional and national organizations. On the national front, he served on the Board of Directors of the National Association of Manufacturers from 1959 to 1961 and is currently a member of NAM's Conservative Committee.

Giustina's trade association affiliations in the lumber industry read like a WHO's

WHO of lumber trade groups. He served as vice president of the West Coast Lumbermen's Association in 1953-55 and as president in 1955-56. He has been a member of WCLA's Board of Trustees since 1950.

His numerous posts with the National Lumber Manufacturers Association include regional vice president, L956-57; member of the Executive Committee, 1956-58 and 196I to prlesent; member of the Board of Directors, 1956 to present; chairman oI

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the Building Codes and Trade Promotion Committee, 1961 ; and first vice president, 1962. Giustina also was the first chairman of NLMA's Timber Policy Implementation Committee.

Giustina was elected president of NLMA at the association's 1962 annual meeting, Nov. 5-7, in Miami Beach. He succeeded Arthur Temple, Jr., Diboll, Texas, elected chairman of the Board of Directors.

Giustina has 'been in the forefront of national wood promotion efforts, serving on the industry's National Wood Promo' tion Committee since 1959. In addition, he was chairman of the NWPC's Technical Promotion Subcommittee in 196I.

A member of the Board of Trustees of the Industrial Forestry Association since 195I, he served as vice president of that organization in 1959. Giustina also has held key positions with the Eastern Lane Forest Protective Association, the Willamette Valley Lumber Operators Association and the Associated Forest Industries of Oregon.

A leader in the civic and community affairs of Eugene, NLMA's new president (Contiru'ed on Page 80)

FIRST CALL HOBBS WALL for

WESTERN PINE STEPS

UP 4.POINT PROGRAM

Appointment of a task foroe from industry to meet with Secretaiy of Agriculture Freeman "to urge the immediate implemen' tation of thl Worrell Report and pending proposals in the indus' try's 'Four Points to Survival' program" was authorized Sept' 15 by the Weslern Pine association at its semi'annual meeting in Portland.

While concern over problems connected with government tirnber sales commanded l-ading attention, the association also took action on a number of significant matters of grades, lumber size standards, log scaling, trade promotion, research and other subjects. Among these several items, the association approved;

1. A proposal (now before the American Lumber Standards Committie) to reduce the dry size of 3" and 4" widths from 25/g" and 35/a" to 212" and.3/2" respectively.

2. "Identical equivalent green lumber size standards" as fav' ored by tJre West Coast Lumber Inspection Bureau and now up for action by ALS.

3. Publication of an association leaflet clearly explaining the proposed nationwide grade standardization program. Tied in *ith thir will be a fill-in card that manufacturers can use to in' dicate to the Department of Commerce their views on the pro' gram.

4. Newly completed laminating grades for Douglas Fir of the Western Pitte tegiott. A supplement to the official grading rules was authorized.

5. A 1964 trade promotion budget of $945,000, equalling the 1963 budget. Additionally, W'estern Pine supports the National Wood Promotion Program to the extent of about $500,000 a year.

6. A plan to consult with the West Coast Lumberm'en's Asso' ciation on possibilities for cooperative undertakings in lumber trade promotion.

7. A proposal in Congress for establishment of a new office of Assistani Secretary of Agriculture whose primary duties would relate to forestry.

8. A recommendation that the Secretary of Agriculture trans' fer the policy and planning section for the national forests from the Forest Service to his staff.

9. A proposal to press for independent log scaling services in the Western Pine region.

4-POINT PROGRAAA STRESSED

Presiding over the meetings was John S' Richards, of AtlasTie Co., Coeur d'Alene, Idaho, who in his main address as president called on the Western Pine industry to redouble efforts on behalf of the "Four Points to Survival" program that forest operators laid before Secretary Freeman in February; 1962. He reported progress on some parts of the program t'but less than satisfactory results so far." Special attention was given the Worrell Report, an independent study of Forest Service timber appraisal policies which was completed and submitted to Secretary Freeman in June.

CANADIAN CO'I/IPETITION GROWS

Richards said no progress had been made towards tariff or quota relief from Canadian competition in the U. S. lumber market.

"Due to loss of its other foreign markets and an increasing production, Canada continues to take a larger percentage of the American market," he said. "Operating in a lower-cost economy and backed by government policies more sympathetic than those of our administration and Forest Service, they are able to operate profitably in our market while many of our mills cannot compete.o' Richards said the Jones Shipping Act is supposed to

affect only cargo mills on the West Coast, oobut when they are unable to ship to the eastern seaboard they turn to rail ship' ments to the midwest, traditionally ours." He saw no solution near for this problem.

W. E. Griffoe, Association secretary-manager, estimated that the recent wage boosts that settled the 1963 lumber strike are boosting production costs about $3 per M, o'and will jump costs more in 1964 and 1965.'

Griffee reported Western Pine region shipments, which tradi' tionally account for about one-third of all U.S.-produced softwood lumber, were two percent above last year at the end of July, while stocks at the mills were 2.6 percent below a year ago and 13.6 percent below 1961.

HO'IIE BUITDING ACTIVE

"Home building, nationwide," he said, "has held up well, the annual rate of starts for the first seven months b,eing about 1,515,' 000, slightly ahead of 1962. Loan applications and building per' mits are presaging a good rate of starts for this fall. Just replacing the 500,000 housing units lost each year to obsolescence, fire, highway construction and other causes g,ives builders a sizable backlog to work from. At tfre same time unsold homes, vacancies, foreclosure rates and race problems are factors to make analysts uneasy." He said there was a good chance lumber size and mois' ture content o'arguments" that have plagued the U.S. industry since the nationwide standardization program was launched three years ago "may be settled onoe and for all by the end of this year."

Featured speaker at the Board of Directors meeting Sept. 13 was B. L. Orell, vice president of the Weyerhaeuser Company, who spoke on "The Role of Associations in the Legislative Process." Orell expressed hope that more industry members take an interest in legislative problems, "instead of letting George do it." He urged members to stay abr,east of matters of concern to the Association, and to take part in formulating Association policy and in presenting industry's views.

John H. Hinmqn Tree Form,Dedicoted

An outstanding leader in the forest industry, John H. Hinman, was honored when more than 190,000 acres of International Paper Company's Douglas fir forests in the Oregon Coast Range were dedicated as the John H. Hinman Tree Farm.

More than 100 guests attended the mid-September event in International Paper's Twin Sisters Public Park, 4l miles east of Gardiner in the Hinman Tree Fam.

The woodlands in the John H. Hinman Tree Farm have been managed as tree farm lands for many years before their renaming and dedication in honor of Hinman, who has been an influential part of International Paper and the forest industry for more than 50 years. It is composed of four areas formerly known as the Vaughn, Smith River, l.ower Umpqua and McKenzie River Tree Farms.

' Appropriately, the Vaughn Tree Farm portion played a pioneer role in the American Tree Farm System as has Hinman. The Vaughn woodlands were originally awarded West Coast Tree Farm Certificate No. 3. Hinman is a Trustee and a past President of American Forest Products Industries, Inc., the industry association which sponsored the American Tree Farm System. And he has served in many other important national industry positions vital in the development and promotion of the tree farm movement and the growlh of modern forest management. Hinman previously had served as Chairman of the Board and President of International Paper for a number of years. He continues to serve on the company's Board of Directors and as Honorary Chairman.

:Arizona Wood Council Forms To Promote lndustry Products

The promotion of wood and wood products is the aim and objective of a newly formed organization in Arizona.

Known as the Arizona Wood Council, the group has scheduled an extensive gtatewide program of newspaper, radio and billboard advertising, as well as publicityn public relations, trade publication advertising and direct mail. Advertising will be aimed primarily at the consumer, the prospective home buyer and the present home-owner who is thinking about remodeling. Other advertising will be placed in local trade publications circulpted to the builder and architect. And an aggressive program of direct mail letters is aimed at contractors, realtors, builders, architects and lending institutions.

In addition, a heating and air.conditioniqg study has begun on property owned by State University at Tempe. Two test structures-one of masonrv with slab floor, furred out with gypsum toard, with metal windows; and one of insulated frame construction, with wood joisted floors over

crawl space, and wood windows. This is a duplication of the Beltsville heating and air-conditioning project, but under climatic conditions native to the Southwest. Arizona State University will maintain this test for two years and will release periodic reports showing which structure requires the most energy to heat and cool in order to maintain a temperature of 70o. With the wide seasonal variations in Arizona temperatures, the study will provide a challenging comparison of the anatomical structure and insulating properties of the two major building materials.

Enlistment of participation from Arizona retail dealers, wholesalers and manufacturers has begun, and tremendous enthusiasm for the project is reported by Earl Cox, president of the Arizona Wood Council and manager oI the Contract and Indus. trial Division of O'Malley Lumber Co.

"The work of the Arizona Wood Council is an effort to extend the excellent promotional activities of N.L.M.A. and other associations. and to merchandise these ac-

CALIFORNIA IUTITBEI IIEICHANr

tivities at the point of sale in Arizonao" said Cox.

A program has been launched to en. courage financial participation by out of' state manufacturers. Membership in the Arizona Wood Council is being offered to manufacturers of lumber, plywoodo hardwood, insulation board and tile, particle and flakeboard who ship their products into Arizona.

The basic formula for financial partici pation is 57 per thousand board feet of lumber, 5l per thousand surface sguare feet (3/6" basis) of plywood and chipboard, and 5A per thousand surface square feet (r/s" basis) of hardboard.

Manufacturers who participate will authorize Arizona dealers to make deductions from their invoices. Dealers will then match this 5l with 5p of their own and send a check for the combined amounts to be used by the Arizona W'ood Council for promotion. A formula will be worked out for participation by re-manufacturers and affiliated industry groups.

Additional support has been enlisted from the Carpenters Union in Arizona, covering Phoenix, Tucson and Flegstaff, three of the principal marlceting areas of ttre state. On the Council's board of directors are four members who represent the Carpenters Union at the state level.

(Continu,ed on Page 81)

PERSONALS

Walt lljort of llobbs 'Wall Lumber is a cool thousand bucks richer after competing in the S.F. Examiner's 31 year old Hole-InOne contest at Lincoln Park. Walt went out to the links on opening day, September 13, and was shooting his 5th and final ball on the par three 8th hole when he ringed the cup. The annual contest is the largest of its type in the country with some 926,000 in prize money. Walt's hole-in-one, incidentally, was the first of only three holein-ones in the whole contest in which 36,000 balls were shot.

Earle Johnsoru head of Watsonville Lumber Co., and Mrs. Johnson, recentlyreturned home after a summer vacation in the Orient.

Don Hutchings, owner of Tioga Lumber Company, Merced, spent the last week of August in the Iligh Sierras in search of the ever elusive trout.

Nelson Bedford has joined South City Lumber & Supply replacing BiU Gillespie. Bedford had been with A. L. Stockton Lumber Co. for over five years and prior to that was associated with San Bruno Lumber Co.

Bob Bluell has been promoted to general manager of O'Malley Lumber Companyts retail division. Bluell started with the company in July 1959 as merchandising manager and became director of marketing for the firm in 1962. Frank Heney moves up to fiIl his post as director of marketing.

Martin Combs, former manager of OtMalley's Tucson operation, was recently

LUMBER!!!

direct mill shipmenfs

CAIIFONNIA LUIIBER }IERCHANT

named manager of the company's Sunnyslope yard. Combs' post at Tucson will be filled by Carroll Duncan, former assistant manager.

Clair llicks, president of the Lumber Merchants Assn. of Northern California, and head of Hicks Lumber Company, Salinas, joined a party of friends for a hunting trip in search of antelope in Wyoming territory the last two weeks of September.

Bob Leslie, former California Redwood Assn. representative, joined Boise Cascade Corporation last month and will be working in sales out of Boise, Idaho headquarters.

Forsyth Ifardwood captain, Bob Kahn and his bride are currently'en route to London after attending the NHLA anni at Chicago. The couple plan to spend three months travelling down the Mediterranean, through India and back home by way of the Far East and Hawaii.

Jim Oakley opened Oakley Door & Plywood in Morgan Hill, California, last month. Prior to entering business on his own, Jim managed Doors, Inc., in Mountain View.

Ed Flagg, former manag:er of O'Malley,s Sunnyslope yard, has been promoted to sales in the company's newly created HAPI sales division.

Bill Fox, salesman for O. M. Hill Lumber Company, and wife Edna, entertained the ofrce personnel at a poolside barbecue steak dinner recently, at their new home in Glendale. Attending tryere Max and Margery Ilill; Frank and Ora Rooney and Mabel Staser.

Max Hill returned from a week in Fort Smith, Arkansas, where he was called on account of the serious illness of his mother. We are glad to report she is much improved and able to be home from the hospital.

Bill Kofford, procurement and sales executive California Lumber Division of Diamond National Corporation, was a visitor during September in Southern California. Bill called on various accounts and attended a couple of ball games. Diamond National is a bulk subscriber to The California Lumber Merchant and all branch offices receive regular copies of the Merchant.

Carol R.ourke, Queen of National Forest Products W'eek, has joined Georgia-Pacific in Los Angeles. Beautiful Carol is "G-P', official greeter and the first person a caller meets whether via the telephone or personal contact.

Lloyd Webb, \Yally Martine and Fred Losch of E. J. Stanton & Son, Inc., Los Angeles, made the annual deer hunting trip to the F. M. Crawford ranch at Eden Valley, California. Fred shot blanks but Lloyd and Wally each bagged their buck.

Gilchrist representative, Martin Kenfield, is currently vacationing in the East and plans to return to his San Francisco home during the latter part of November.

Ham Knott, head of Yosemite Lumber Co. in Fresno, has returned home after vacationing in Europe where he took in the Grand Prix Motorcycle Races in which his boy participated.

Bill Gillespie, formerly with South City Lumber & Supply, has joined Millbrae Lumber Company where he'll be in charge of the company's hardware department.

The Credit Corner

By WlttlAM E. TOCKE

Bill hos lought hundreds of independently owned firms, building supply oullets omong them, how to build solcs lhrough credit selling, ond how lo collecl receivobles, Eill's progron offers lhe deoler ond his sloff on the iob credit lroining ond periodic supervision. He hos eorned o mosl envioble repufotion teoching "professionol credil monogement" lo progressive reloilers during lhe lost ll yeors of his lotol of over 30 yeors in the field of retoil ond consumer credif. For detoils write him direct, 3401 Bolboo Slreet, Son Froncisco 21, Coliforn.o.

if standards are installed and followed. Only delinquent accounts are a menace.

In these changing times it is more important than ever that determined measures be taken to establish a credit policy and follow it. Our economy boasts more credit buyers than ever before and the number is likely to increase. Even at this date it isn't too late to review your credit granting and collection standards.

Many wholesalers and retailers tell me that they have no time to age their receivables. If you do not age your accounts each month you should do so. Why? Because there is a definite loss pattern of dollars to delinquency. As far back as 1954 a picture of that pattern gave us a guide to think about:

Age of occounls Averoge loss

50 doys -.---.-----..------ 7%

9O doys .---...----.......15%

5 months -......---..----3O%

I yeor -.--.-...-. ...--....60%

2 years .---..-...-...-....75%

3 yeors ...................82%

It is conceivable that these average losses to delinguency have increased in the Iast 9 years. Although averages do not show a loss pattern in any given trade area, we in the credit field know that the more delinquent an account becomes, the tougher it is to collect.

MUDStttS

P0sTs JorsTs

FRAMING MEMBERS

PATIOS . PORCHES FENCES

Proper aging and careful analysis of all receivables each month reveal a true picture of your credit department investment. A good example of how this aging helps experienced credit managers "buck" a delinquent problem is Eleanor Drysdale. Eleanor is a friendly credit woman trained to move about her job with an easy emciency. She had been responsible to her employer for the credit function for many years when I was called in to train her and assist with the establishment of professional standards. Since the start of her training and periodic supervision she is now a competent office and credit manager who receives constant praise from her employer. She now is responsible for two jobs and is able to maintain control with a systematic plan of credit management.

Home Lumber Remodeling Completed

Bert Gartin, owner of Home Lumber Company, Turlock, California, has just put the finishing touches on his newly remodeled store and office area. A complete new lighting system provides a bright, new look to the entire operation and Gartin has added a new garden patio display adjacent to the store.

If you are a wholesaler or retailer, and you are a regular reader of this column, you have no doubt wondered from time to

time just how much of a menace accounts and accounts receivable can be. Receivables should not be considered a menace

Protect now against costly damage from termites or decay. Build foundations with McCormick & Baxter lu mber, pressure-treated with Boliden Salt or Penta. Complete dry kiln facilities are also available.

MILLION LOST SINCE 1961

For the first time, there is developing a broad efiort towards solving the problem of dwindling lumber shipments from the U.S. Northwest to the U.S. Atlantic Coast. This common concern and desire for action is shared by groups representing the p-orts of Oregon and Washington, labor unions in both states and northern California, and cargo lumber shippers.

This is their problem:

Since 1961, U.S. lumber mills on the West Coast have lost a half-billion board feet in orders to British Columbia because of higher-cost shipping on American vessels (required for inter-coastal shipments) rather than on more modern, efficient, lowercost foreign ships. This represents a price of $35 million annually lost to American producers, ports and wage earners,

The U.S. Northwest made 70/o of shipments to the Atlantic Coast in 1960--and makes less than 40/o today. This decline is so alarming that if action is not taken soon "we may lose the cargo lumber industryr" says Joseph McCracken, executive president of the Western Forest Inies Assn.

Less than a decade ago, there were 140 vessels engaged in inter-coastal lumber trade. Now, only three lines employing

Groups Combine To Find Answer To Shipping Drop

fewer than 15 ships are in the service, and one of the lines is a lumber company shipping its own production.

Various groups have attempted with little success to combat this decline, individually, in various ways, by seeking higher tariffs, by opposing the Jones Act that requires inter-coastal shipping on American vessels. etc.

Finally, however, these groups are beginning to discuss the problem with one another-to seek a unified approach to a common problem that is costing them all production and payrolls. It is the first time that the lumber manufacturers, the ports, and labor have met to seek a solution to their common ills, They are meeting at the invitation of Richard Ford. executive secretary of the Washington Public Ports Assn.

They agree on several points. That the

cargo lumber business is the heart of Northwest domestic shipping that unless an early solution is found, this cargo lumber business may be irretrievably lost, and with it further payrolls in lumbering and in port communities. Although no grouP action can be reported as yet, the discussions continue in earnest. There is considerable feeling that the best immediate opportunity for labor, management and the ports to obtain relief is to support current legislation before Congress. This legislation is proposed by Senator Bartlett of Alaska (S. 1773) and Representative Tollefson of Tacoma (HR 7384) and calls for a straight shipbuilding subsidy for domestic trade, elong the lines of the eurrent federal subsidy for vessels in foreign trade.

There appears to be growing support for (Continued on Page 69)

IOS-CAL, WHERE QUATITY COUNTS

Complete Inventory: Sugor Pine, Ponderosq Pine, White Fir, Cqlifornio

Douglos Fir ond Cedor . Direct Mill

Shipments: Truck Locd, Truck & Troiler And Cor Lood . Milling Fqcilities & Yord

" Knock- Down " Truss System Introduced

A new system of manufacturing roof trusses-allowing them to be disassembled and shipped flat, then re-assembled easily on the job-has been introduced by Component Engineering Co., Lake Oswego, Oregon.

This unique "knock-down" principle, reguiring only a carpenter's hammer for reassembly at the job, is made possible by the use of a patented metal connector plate, applied by pressure at the initial manufacture, then taken apart, leaving the plates still attached to the truss members.

The trusses are assembled on a laree jig, allowing a maximum truss of 40 -x

or two smaller trusses to be manufactured simultaneously. An hydraulic press, exerting pressure of 60 tons, moves

over the truss and presses the preplaoed CECO truss plates into the members.

As soon as the trusses are removed from the jig, they are knocked down and banded flat for shipping. Company officials claim that an average truck and trailer load of knocked-down trusses will total about 400, whereas an average truck, especially fitted out to carry assembled trusses, will hold only 45 or 50 built-up trusses. The savings in freight costs are obvious.

At the receiving point, the truss€s are reassembled by placing the members in the correct positions and securing the plates with a few holding nails. No job-site jig or special equipment is required.

They emphasize that the trusses cannot (Continued on Page 82)

Truss plate is made so that truss can be disassembled, shipped and re-assembled on the job. Truss cannot be re-assembled incorrectly.

Jerry Lewis, the big builder

-without driving a nail, he's building a huge pile of Weldwood paneling prospects for United States Plywood dealers on his spectacular new 2-hour "Jerry Lewis Show"

This great show is co-sponsored by United States Plywood. It's a'new idea in TV'programm'ing. Jerry Lewis f,as the scope- to p_lgy many roles-serious, siy, satiiic, wildly hilarious. In addition, he presents eminent personalitiei, name bands, and outstanding figures in the eritertainment world. It's a lot of fun and ii aitracting big audiences. for our Weldwood@ paneling commerciali. Look for it on ABC net-

work stations Saturday evenings in most areas.

In addition, United States Pllwood continues its cosponsorship of "Ron Cochran Wittr the News," the outstanding early evening news program, also on the ABC network. This, plus full-color ads in leading "sheltet''magazines, adds up to the biggest pre-selling compaign in United States Plywood history.

UNITED STATES PLYWOOD Distriburing units in qll principol citir

Forestry Boord Resolution

RESOLUTION of the State Board of Forestry

Concerning National Forest Products W'eek

Wurnras, industrial and residential construction has made California the greatest consumer of forest products of any state in the nation, and continues so with the growing demand for new housing and employment opportunities increasing as California's population rapidly grows; and

Wnnnus, good management of its extensive and renewable commercial forests has made California second among the states in lumber production, providing the forest products industry the largest source of industrial employment outside the great metropolitan areas in California; and

Wnrnels, sustained development of the forest industry is essential to the continued health and welfare and the economic srowth of California:

Now, TnunrFoRE, BE Ir Rnsorvro, that the State Board of Forestry, meeting in regular session at Riverside, California, this l0th day of Septembe4 1963, gives recognition to the week of October 20-26, 1963, as National Forest Products Week, and to the impact it affords to the forest products industry's contributions to California's economy, and does hereby urge the people of this State to continue their support of the forest products industry by using the many products made available from this renewable forest resource.

APPROVED:

W. B. Carter Chairman, State board of Forestry.

Smokey fhe Beor Goes on Loqn

"smokey the Bear," California's famed symbol of {orest fire prevention, will go "on loan" tl-re week of October 20 to Los Angeles area lumberm€n, to help the lumber industry observe National Forest Products Week and remind the public that 'ogood conduct in the woodlands is a year-round requirement."

The State Board of Forestry, meeting today at Riverside, made the loan of "Smokey" a part of its official recognition of National Forest Products Week which will be highlighted at the industry's annual luncheon, Oct. 23, at the Los Angeles Chamber of Commerce.

'oThe Lumber industry, understandably, gives strong support to forest fire prevention programs," according to Board Chairman W. B. Carter of Lancaster, "and we in turn are glad to let Smokey out on loan to the lumbermen for their week,"

'oSmokey's work with the lumbermen in October will help stress the point that good conduct by the public in the Woodlands is a year round requirement, in October as it is in June or September," he said.

Stqnwood A. Murphy Elected New CRA President

Stanwood A. Murphy, President of The Pacific Lumber Company, has been elected President of the California Redwood Association to succeed Julian N. Cheatham, Vice President o{ the Georgia-Pacific Corporation. The CRA Board of Directors reelected Philip T. Farnsworth Executive Vice President. Arch O. Lefors, Secretary, and Martha J. Berg, Treasurer at its annual meeting, September I0.

Murphy is the fourth generation of his family in the 93-yearold Pacific Lumber Company. He succeeded his father, the late A. S. Murphy, as President in 196I. The elder Murphy was President of the California Redwood Association in 1948.

The new President of CRA was elected to the Board of Directors to succeed his father in 1961. Other members of the Board include, Mr. Cheatham; Russell Ells, President of the Willits Redwood Products Company; C. Russell Johnson, President of the Union Lumber Company; Howard A. Libby, President of Arcata Redwood Company; and J. L. Robins, Vice-President-Marketing, Simpson Timber Company.

Mr. Farnsworth, who first joined the California Redwood Association as a staff mem,ber in 1936, has been Executive Vice President since 1956 and General Manaser since 1953.

John McGuire Nomed to Forest Service Post

John R. McGuire is the new director of the U.S. Forest Service experiment station in Berkeley, Calif. He comes to his new assignment from Washington, D. C., rvhere he was assistant to the deputy chief for research, U. S. F-orest Service.

NlcGuire succeeds Dr. Keith Arnold, who becomes director o{ forest protection research in the Forest Service's Washington office.

McGuire's assignment to the Berkeley station marks his seconcl tour of duty in Berkeley. He served as chief of forest economics research for 5 r'ears before being transferred to W'ashington in t962.

Author of several reports on {orest resources, forest taxation. and timber marketing problems, Jre has also published professional papers on the management of eastern hardwood and pine forests. He is a major contributor to the 713-page report "Timber Re. sources for America's Future," published in 1958 by the U. S. Department of Agriculture.

His Forest Service career dates from 1939 and has been devoted almost entirely to research. He first spent a year at the Central States experiment station in Columbus, Ohio, working in timber management research. In 19,X0 he joined the Northeastern station. but left the next year for service in the Army, and in 1946 rejoineci the station staff. Two years later, McGuire became research center leader in the eastern v'hite pine region at Alfred, Maine. In 1950 he was promoted to chief of forest economics research at the Nortlreastern station, rernaininq there until 1957.

McGuire is a member of the American Academy of Political and Social Scienc;e, American Forestry Association. Commonwealth Cluh of San Francisco. Siema Xi" and Societv of American Foresters.

A native of Milwaukee, Wis., N{cGuire was graduatecl from the University of l\{innesota in 1939 with a B.S. t'legree in forestry. He earned a master o{ forestry degree in I94I at the Yale School of Forestry, and an NI.A. in e<:onomics in 1954 at the Liniversity of Pennsylvania.

Plywood available in V8'l 3/!6", )./4" & 3/4" up to 4'x 10'

. TEAK o WALNUT I BIRCH o CHERRY

o ROSEWOOD ZEBRA SEN ELM o OAK o NARRA DAO

PIoin Sliced, Boo& rllorched Seguence i{orched Foce Veneers; or Quorlered Foce Veneets

All V-Grooved Woll Poneling Mis-motched. V-Grooves col or toned. Either Unfinished or Prefi n i shed.

WEST COAST

IMMEDIATE

DELIVERY MANUFACIURED BY YUASA MItI,S, JAPAN

Union Lumber's New Noyolam Beam

o'The Noyolam Beam", a newly developed laminated structural member, has been introduced by Union Lumber Company, Fort Bragg, California redwood producer. Union thus becomes the first member mill of the California Redwood Association to bring a redwood glulam to the building industry.

Major features of the Noyolam include: l) availability in sizes from 3 x 4 up to a huge ll x 16 and in lengths up to 40 feet;

2) up to 20 laminates in a single beam, each being one inch or thicker stock; 3) use of a waterproof exterior adhesive which permits interior to exterior spans of the same beam; 4) elimination of all o'green" problems since the Noyolam is completely kiln dried and is thus check-free and dimensionally stable.

Recognizing that Redwood is specified most often because of its appearance characteristics, only premium architectural

trrRr= )3

The Noyolam Beam, manufactured of top grade K D. redwood, is aimed at an "architectural" market Avaliable in sizes up to llxl6 and in lengths up to 40 feet, the Noyolam is suitable for a wide variety of applications including ridge and roof ele ments, car ports, wide entryways, headers and posts.

grades (All Heart or "A") go into Noyolam. Of course, tle redwood species is widely known as a naturally strong and durable material with exceptional resistance to decay, insects and fire.

In making the new product announcement, Sherman A. Bishop, Vice-President, Sales, pointed out that the new Noyolam Beam opens up a new premium "archi. tecturally oriented" market for Union and its dealers and distributors. Field experiene,e has already indicated acceptance by the industry in a wide variety of applica. tions including ridge and roof elements, car ports, wide entryways, headers and posts,

"We think we've combined the flexibility features of glulams with the proven advantages of kiln dried redwood", sums up Biehop. o'And we're anticipating a good future for the Noyolam in the building industry."

Hoo-Hoo-Ette Seplember Meet

The September Meeting of Hoo-Hoo-Ette Club No. I saw Junior Past President Phyllis Hawkins presented with a Charm Brace. let in appreciation of her term of office.

Bill Thul. Vice-President of the Home Bank of Compton, held a question and answer period concerning difierent banking phases. The official winners of the Liquor Raffie were Andy Chapman, Palm Avenue Lbr.,Co.; Bill Randall, B. W. Randall Lbr. Co. and Janice Lofstedt.

The ,October Meeting will be at Sport. menos Lodge in the Valley. This will be a joint meeting between Club No. I and Club No. 6 of San Fernando Vallev.

and it is my dat1, to follow through uith proper accoanting and billing. You can debend on our sincere effort from START to FINISH."

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

OtD GROWTH REDWOO

"Complete Inventory-all Sizes & Grodes, Green or DrY-fer every PurPote"

home of

Redwood Fencing Sidings

lnterior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA + LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- 1O CAR S.P. SPUR TRACKADJACENT TOALL FREEWAYS + COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"There is no SUBSTITUTE fou EXPERIENCE!"

PACIFIC-MAIITSON LUMBER COMPANY

7l17 Eosl Firesfone Blvd. DOWNEY, Colif. SPruce 3-2292 P.O. Box 243 TOpoz l-6701

"SERVICE is our poromount stock-in-trode"

Record Timber Cut Pqsses Forest Service Goqls

A record l0 billion board feet of timber was cut from the National Forests in fiscal year 1963, Secretary of Agriculture Orville L. Freeman has announced.

The total bid value of the timber sold was $153'4 million. The volume of timber harvested has a total value of $134.4 million, which is an average of $13.27 for each thousand board feet.

This is an increase of one billion board feet over the preceding year, and a 600 million board feet increase over the previous record harvest of 9.4 billion, established in 1960.

In addition to the record volume cut on National Forests this year, the volume sold showed a marked increase over the 1962 fisure. National Forest timber sold durine fiscal 1963 came to ti.Z billion board feet1.9 billion boaid feet over the 1962 fieure.

"This record surpasses the goals we set for fiscal year 1963 to harvest 9.7 billion and sell I1.8 billion board feet of timber, for which Congress last year appropriated funds," Secretary Freeman declared. "Last year when I met with representatives of the Western timber industry, I assured them that high priority would be given to bringing timber sale offerings up to an acceptable level. I consider this an accomplished fact."

The Nation's highest timber cut was on the National Forest-s of Oregon with a total of 3.1 billion board {eet taken from the 13 National Forests in this State. The National Forests of Washington were second with 1.5 billion board feet, and those in California were third with I.4 billion board feet.

In timber sold the National For.ests of Oreeon also led with 3.9 billion board feet. California National Foiests were second with l.B billion board feet sold.

Forest Service said over 1.3 billion board feet of storm-damaged timber, resulting from the 1962 Columbus Day storm and subsequent storms in the Pacific Northwest, were sold.

"Prompt salvage of this valuable timber not only will prevent great monetary losses, but will help fire hazard and risk of further damage from insects and disease in the storm area," the Secretary pointed out.

EIGHTH ANNUAT TOURNEY BREAKS ATTENDANCE MARK

(Continued, lrom Page. l0)

George Dufi, salesmanager of Cal-Ida Lumber Company, once again chairmanned the tournament which broke all attendance records for the eighth consecutive time. The tournament, held September 6, was followed by an awards dinner which attracted 178 entries. Over 200 California and Oreeon lumbermen attended the banquet and after-dinner {estivities.

More than fifty trophies and prizes were awarded and following are some of the "front line winners."

Class A-Bob Henderson, Ralph Lamon and Robert Dronberger; Class B-Don Moore, Ray Taylor, Grant Potter and W'alt Pfister; Class C-Bert Dennis, Bill McNeil, Bill Blattner; Class D -Verne Clauschnitzer, Bud Scolin and Leo Shotigian; Class EG. L. Kirkpatrick, Art Triebwasser and Phil Carrol; Class FHarry Bremner, Tony Denio and Morrie Tisdall.

In the Callaway handicaps, the winners were Don Taylor, Guy Spence, John Owens, Peter Murphy. Jack Dasch. Bob Bonner and J. C. Townsend.

Awards for the longest drives went to Dean Lambert and John Koley. Harry McCall won the accuracy drive contest, and Norm Winsor copped the hole-in-one money.

Operotion Opportunity-Oct. 12-20

OPERATION OPPORTUNITY. Octol'er 12-20. a time {or aclion by rt'modcler-. to encouragt' homeou-ner-. lo improvc their rlrlellings. has lrecn set lrv the Nationul Hornc In-rprovcment (lt,unc'il. it has bct'rr anrrouru:e(1. The prograrn is a 1.rart of IIome Improvt'mt'nt Year e{forts.

l)uring the pcriod of OPIIHATION OPPOIiTUNITY the Coun. cil urges all remorlelirrg businessman to undertake some promo. tion activity ria nnr,spaper. direr:t mail. ra<lio and tclevision ad. vertising. lotal contt'sts. remodeling displays or other local events. "llr- setting such a period for conccrted action, the industry can make a dramatic impact lrl)on consumer thinking." Council of. {icial-s staterl.

In addition to urging lor:al lactors to promote rernodeling by taking extra promotional step-s. the National Flome Improvement Council is contacting manufa<.turers, alerting them to the fall event and urging them to supply their remodeler customcrs rvith advertising, publicitv and sales promotion aids.

FHA Seeks to Pump life Into 203lkf lmprovements

The FHA. in planning legislative proposals to submit to the next session oI Congrt:s-". is giving high priority to amendments to put mtxe li[e into the long term home improvement program.

It mav recommend a switch to the cash payioll system for all loans untlcr this ser:tion. At present onlv claim-* in urban renewal sections under 220 (h) are settled in this u,ay. l'or loans that go bad_ under the companion section 203(k), seitlement "u., orrly f,. made in thc {orm oI debentures.

FHA has decided, it is also reported" to delete the requirement that long range improvement loans outside of urbar renewal areas must meet the underwriting test of "economic soundness." Builders and lenders hale felt that this section has been interpreted too rigidl,v. FHA ha-. ruled out most mortgage insurant,e applica. tiorrs in so-called "gruy" areas and, in fact. anvrvhere but in the newer suburbs.

A new legislative proposal under consideration would involve the resubmission of former requests for the insurance of land development loans. The idca is to make it easier {or builders to obtain short range loans for developing their subdivisions-such as grading and the installation of streets and utilities.

One of the housing costs that has risen -steeply is that of making the land ready for building. Extension of the FHA insurance system to this type of financing, it is believed, would make it easier to develoyr more moderate priced subdivisions.

New J. H. Boxter Brochure

'lhe advantage of Pole-Type building using Chemonite pressuretreated pole-* are set forth in a ncw bro<rhure issued bv J. H, Baxter & Co., I20 N'Iontgomery Street, San l'rancisco. California. F-ully color illustrated, the l2-page book titled, "Thc Versatility and Value of Pole-Tvpe Buildings," shows and discusscs application of Pole-Type con,struction in industrial. commercial" farm and residential building.

L,xamples are shorvn o{ the efiective use of IIAXCO-Chemonite pressure treated pole," in solving difficult terrain problems for hillside homes and housing developments. Arvard-uinning de-*igns and constnrction details arc ,.houn. 'Ihe exclusive Chemonite process" rvhir:h renders the poles resistarrt to water. rot. ,.oil ero.sion. termite-. trnd other inset:ts. is dest,ribed. Among the benefits ofiered architet:ts, builders and thtir clients b,v Pole-Type constru<rtion with BAXCO-Chemorrited pol's" as pointed out by the llarter brochure" are: lorv cost, llexibility of design. r'er-satilitl-. attractive appearance. sturdiness" long life" and speed of constru<:tion. Brochure is free on reouest.

Army Assisls Forest Service in Forest Fire Reseqrch

Project Firescan, a Forest Service research Program for detecting and mapping forest fires with an infrared scanner, is receiving special assistance from the Department of Defense in the form of a Mohawk Turbo Prop Aircraft, the U. S. Department of Agri' culture has announred.

The plane and personnel are from the U. S. Army Electronics Command at Fqrt Monmouth, N. J. They will be used in tests over a series of fires which will be set by the Forest Service to burn slash left from Iogging operations on the National Forests in western Montana and Idaho. This prescribed burning is a customary way of clearing the ground of flammable material and preparing the land for regenerating new forests. Fires are under control by ground crews at all times.

Pioneer experiments perforrred by the Forest Service during the past year demonstrated that the ainborne infrared scanners loaned by the U. S. Army can accurately map forest fires either night or day, and through dense smoke which obscures details of fires to human vision.

Availability of special U. S. Army equipment for the research program is aiding further development of fire scanning techniques which may have important application to both National Defense and forest protection.

New Rules Published For Stress Roting of Lumber

Revised rules covering the stress-rating of lumber by machlne have been approved and published by the Western Pine Association in the form of a supplement to the 1963 Standard Grading Rules book, the association announces.

The new rules, supplanting paragraphs 500-k and 500-l in the 1963 book. include a nine-level table of allowable stresses for mechanically rated lumber.

A facsimile of the authorized stamp is shown also. Stress-rating $ystems approved by the W'estern Pine As-sociation and functioning under the association's quality control will be eligible to use the official grade stamps.

Economy lumber Hit by Fire

Economy Lumber Company's Florin Road yard in Sacramento was completely leveled by fire the evening of August 29, and only two unloaded cars on the yard's siding escaped damage. Owner Jack Hackard had just moved everything out of his 24th Street yard to the Florin Road operation a few days earlier in preparation to leasing the 24th Street property. Fortunately, the damage is completely covered by insurance and all hands are busily rebuilding the Florin Road operation.

Ooklond Hoo-Hoo Plon Big Foresl Products NiteOclober 2l

Vic Roth will chairman the Forest Products Nite of Oakland Hoo-Hoo CIub 39 which will be held at the Villa Peluso in Oakland, October 21. The club hopes that every effort will be made to attend this meeting because it has secured a speaker from NlMA-direct from l[ashington, D.C.

Georgio-Pocific Moves Sqn Froncisco Lumber Oftice

On September 15, the San Francisco lumber division offices of Georgia-Pacific Corporation were moved from 400 Montgomery Street to 601 California Street, Suite 1912. Ascording to the announcement, the phone numbet will remain Douglas 2-3388, and the teletype will be 415-393-8114. The company also main. tains its West Coast Container Division in the sar,ne buildins.

Pole-type construction provides Sequoia with efficient, economical new facilities at Orange, Galif.

It's a unique plant-the new l0-building cornplex of Sequoia Forest fndustries built at Orange, Calif. It's permanent and pretty. It's efrcient. And construction economies were outstanding. How did Sequoia obtain this combination of advantages?

I All of the buildings are of pole-type constructiron. Nine of them were erected by the Pole Building Construction Deparhnent of Koppers Company, fnc., using Koppers Cellon*-treated poles. This treatment provides permanent protection from attack by decay and termites, and leaves the surface so clean that Sequoia painted the poles in attractive hues. I For three manufacturing buildings, Koppers Unit Structures Department furnished laminated beams-some 80 feet long. By use of these, Sequoia eliminated center poles, providing rmrestricted working space. Koppers Pole Building Construction Department has headquarters in Los Angeles-works anywhere in the West. r Koppers wood preserving plants are strategically located in California and Oregon. If your firm is expanding or replacing outmoded buildings, and you want new buildings with permanency, beauty and efficiency-at cost savings of up to 4O7o over conventional construction,-it will pay you to contact Koppers Wood Preserving Division at one of the offices listed below. We'll gladly consult with you-help you design your buildings. c-16

Prefinished Wood Siding Now Being Marketed

Completely prefinished wood siding now isa reality and is being marketed by Weyerhaeuser Company.

The new product carries a written performance warranty that the siding will not require repainting for at least seven years and that the factory-applied paint film will not peel or blister at any time. This is the first prefinished conventional wood siding ever marketed, the manufacturer believes.

Theme of the initial merchandisins and promotion both by the manufacturei and .the builders featuring the extra-quality siding is "for homes that stay young."

Two sizes of bevel siding are ofiered . t/2x8" and. 3/axlU'. There are five light colors . super white, seafoam green, golden yellow, silver grey and desert sand.

E. M. Williston, Weyerhaeuser technical director for softwood lumber, described the .fnigh as a two-coat "breathing paint" of

- four mil thickness. The first coat is of blister-resistant baking alkyd resin primer, the same as that on the company's Primewood siding introduced early in 1962.

The finish coat is a baked-on acrylic resin described as "an exclusive Weyerhaeuser formula" commercialized after four years of research. The surface has an attractive satin appearanoe rather than the temporary gloss of conventional oil-base exterior paints.

After long experimentation with various application methods on about 50 test houses in scattered cities, Weyerhaeuser has elected to market its prefinished siding for conventional nail application. Along with the siding, the firm sells matching nails with baked-on enamel, plastic snap-on hammer caps to guard against marring paint, prefinished outside metal corners, touch-up paint and matching Putty-Stik pencils for coating cut ends.

In addition to the bevel siding, Weyerhaeuser now prefinishes its tempered hardboard in the same five colors for sofrts and gable ends. Prefinished fascia and trim in white only is ofiered.

The new prefinished siding will sell for about two-thirds more than unfinished vertical grain material, according to Williston. ooThis means," he said, "that prefinished siding will cost about $100 to $200 more for the average house (1,200 sq. ft.) for material, but this is offset by the savings in painting costs.

"Most important, the factory prefinish(Continued. on Pa.ge 89)

Photo by Wcycrhocurcr

The new prefinished wood siding, introduced by Weyerhaeuser with a 7-year maintenance-free warranty, is applied to homes follofiing conventional nailing procedure. Weyerhaeuser markets colored nails with matching baked-on enbmel for applying siding. Builder uses either plastic-headed hammer (shown) or regular hammer with snap-on plastic cover supplied by Weyerhaeuser.

From One-Car Garage to World-Wide Firm

In a one-car garage behind a carpet installation workroom on La Cienega Boulevard in Los Angeles, early in September, 1938, three young men who had created a new product, looked proudly at their handiwork and wondered if it could be sold.

The men were Roy Roberts, Hugh Livie and Ken Bishop.

The product was Smoothedge Carpet Gripper.

This year, oelebrating its 25th anniversary, the three-man "company" of 1938 has become Roberts Consolidated Industries fnc., a multimillion dollar public corporation with hundreds of employees and lines of products which are known and used throughout the world.

In 1963, two modern buildings housing administrative offices and major manufacturing facilities sprawl over five acres in California's City of Industry. Plans for additions are on the drawing board with construction scheduled for early 1964 to meet space requirements for expanding operations. In reserve for future expansion are five recently.acquired acres adjacent to the site.

Roberts' subsidiary factories in Dayton,

Ohio; Canada, Great Britain, Holland, New Zealand and Australia turn out a multitude of Roberts productso for distribution throughout North America and the rest of the world.

In the intervening years, one of the founding trio, Roy Roberts, has retired, but Hugh S. Livie serves the corporation as president. Kenneth M. Bishop is senior vice-president and secretary, and Charles E. Hopping, who joined the fledgling Rob. erts Co. early in 1940 is now chairman of the board.

President Hugh Livie admits that in the very beginning the three young men were determined to be successful.

"But if any one of us had dared predict the possibility of becoming a corporation with international subsidiaries, producing miles upon miles of tackless carpet gripper, thousands of carpet installation tools, tank car quantities of adhesives, metal mouldings and metal bifold doors, the other two fellows would have run for a doctor," he chuckled.

According to Ken Bishop, the original Roberts Co. began in that l2'x2U garage as a formal partnership. "Each of us made

an initial total investment of $100G-all the money we had and could borrow. Out of that $3000 we bought some plywood, a Sears-Roebuck table saw, a keg of shingle nailq pliers, hammers and things like that. We called ourselves Roberts Tackless Carpet Strip Company."

Despite its long name, the little threeman company was a genuine working partnership. One partner cut plywood into strips on the table saw. Another, with a pair of side-cutting pliers, snipped shingle nails to the desired length. The last man on the "produclion line" placed these short headless nails in a handmade jig and, with a carpenter's hammer, tapped them into the plywood strips. Then all three took time off from these specialized jobs to pack the strips for shipping.

The idea for tackless carpet stripping originated with experienced carpet installer Roy Roberts. He figured that a wood strip, with a preset row of prongs, could anchor carpet smoothly,and thus eliminate the tack marks and scallops which customers oomplained about on wall-to-wall carpet installations, according to Hugh Livie.

"Since Ken Bishop, Roy and I had

ocToBER, 1963

\r orked togt'ther as installt,rs for lt.ars."

I-ivit' tontitrued. ''ne all got inlo tht' at't. It'sting llrt' idea llrcnevt'r \\r' gol l r.hanct'nrrtl st'llirrg er-elr l,ot:lt- ut' r'oultl on letlin!l lrs use tlris nen nrethocl of carpt't irrstallatiorr. l)t,o1rle sct'mr'<l irnpr-r.sserl. So" f1 1111' tirne ut, lrarl rlrrit our' .jolrs anrl sr.t up 'l-ht' liol-rtrts'l'at'klt,.. (iarptl Strilr (.omparrr'. l c ltatl a harrrlf trl of orrlcls. a fr.l satisfitri ('ustonrels anrl lrright tlrt'irrns of glrrr."

.'Evt'rr then." Kerr Iiishop pointert out. "altlrough r.arlrct deplltmenl lrrrvers arrtl stor(' lnanag('rs ortlelt'rl the protlrrct. uorkroonr forenrt'n iurtl t.ar'pet irstallt'rs slrrlr. bornlt- resislctl the rrt'r nrtlhorl. insisting tit u-on'l uork"."

'['lrt' thrt'r' J)rrrtn(,rs fourrd Ilrt'solrrtion to this Prolrlt'nr lrv follorling rr1, 6.rt'rr- salt' rlitlr persorral instrtrtliorrs lo installers.

lirrl evt'n litli pclsrrnll instruction. thc tlt'mitntl [or tacklt,ss r.arpt'l str.ip tli<l not zootn ott'rnight irrto astronornical salt,s.

"lt took a u.hilt'." Hugh l.ir.it. said. "to figrrre out. that tht'rc rras arrother link irr st'lling out pro(lu('t-thc r.arpt't salt,smlrr hinrself. He'd nevt,r hearrl of ta<,klt'ss c,arPt'l rlrilr or he f0rg()l {s',nletint{,: olt lriltlrost: ) to rnt:ntion it lo llte (.rrstorners. ol. lrr uas afraid to risk a srrre salt' lrl adding itn e\trlr installation e\lx,nse.

"\\'e contat-lt'<l salt'srnen. got tlre rrarncs o{ th('if cuslornt'rs anrl called orr lhem personallv to explairr hou thr. strip functiorrt'd.

\\ihert.r'er 1\e \\('nt \\(' gairrt,rl ( ustollr(,r' ac( r'l)lan('e oI llrc prolrlcm. I:irrl tliert' u t,r't' tocl ltrlrrr- salt'smen lntl trot t'rrough,rf LIS.

"So u.'t. tlt'r'irlcd thal thc lhirrg to rlo {i r'.t \rils:('ler'l tht mosl l)r'omising c'ities for r-rur plodut t. ther st'lt'r't tlrt' lcatlirrg stol'e in t'aclr t il'r'. Orrt'c 'wt' Iorrrrrl tlrt' r'ieht rlt'alcr. rrt' .rorrlcl givr' hinr t'rtlrrsirt' r'iglrts to tht: tat'klt'ss mt'tlrorl in his citr'."'

Asrecing orr this lrasic stlatc'gr-. lht' r'ornJ)ilnl pronrl)tlv hiltrl a full-tirnt plarrt marr. ag.er antl a lralt-tinrt' lrookkt,eper I to l atr.h tlrt' stort'. so to slrt'lk t . 1'lre liirltrrcrs thtrr Lrarled tlrt'ir cars rlith sanrlrles. tlt'rnorrstraIors. panrphlcts lrrrl tht'il uirt's and st'l oLrt earll irr Jarrulrv to (.o\er tht'lt'aelirrl ciLrpet storcs irr t'r crl t'ilv irr Anrerir.a u itlr x pollLrlation oI nrorr llran 25.(XX). \ot rrrrtil nrirl-lJect'rnlrcr dirl thev gt't lrur.k honrt' to Los Angerlcs.

Irr 1963. l ithin its olelall <'orporltt' stru('lllr(. tht'r't' c-rists a netrrork oI rlir i. sions antl dt'purtnterrts. liut the men llro nurtule<l l'hc llolrerts (.o. throrrlrh its earlrr*lrs lo,rk ulrorr llris rr.ur- llrr,5ilr.r \rnri\-crsilrl as gr,lrlen davs. tht'rlar.s o[ rt'r.ognitiorr for a (ompanl rlliiclr alnrost singleharrrlt'<llv revolutionized t.arpt't irrstallatiorr throrrghoul the trorld.

As Prt'sitlt,nt Hugh [,ir ic .runs it all verr .irn1,l1': "'l lri. js orrlv llrr.I't.!irrrrirrS."

Cuaranteed saructurally I or the liletime ol the original strvcaure . . -t-

MATERIAL IS KILN DRIED HEMTOCK AND HAS THESE ADVANTAGES.

ACCURACY - lrom oulomoric producrion rcchines oisurer o perfect permonent seol.

AtIGNMENT - of rofing i: controlled by thi: ptecision clorure strip.

USES - forfiberglos o. m6tol roofing, polios. f€nces, corporb. shods.

RAPID INSIALLATION - ged long lengthr to hondle will rove yosr tirc. Pocked 24 piecer per bundle.

SUPERIOR WEAIHERABILITY - A rcst duroble wod reody for rtoin, point or ou nclurol.

INEXPENSIVE - A new price breqkthru becoure of lobor-rving methods.

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Senqte Heors Testimony on Puerto Ricon lumber Morket

Lumbermen and port officials from Oregon, Washington and Cali{ornia seek the continued right to compete with foreign mills for the Puerto ltican lumber market.

The Senate Nlerchant N{arine committee heard testimony recently in support of legislation that would extend the current, one-year privilege of Lf.S. shippers to use foreign vessels {or transportation to Puerto Rico. It is the only domestic market in which the U.S. Northwest can compete evenly on the high seas with British Columbia lumber.

The legislation has been introduced by Sens. Magnuson and Jackson of Washington and Neuberger of Oregon.

The Western Forest Industries Association. Portland" led the testimony by stating that extension of competitive water transportation to Puerto Rico was of extreme importance to the cargo lumber industry in the U.S. Northwest. The WFIA represents more than 100 manufacturers of lumber products in the region.

Leonard B. Netzorg, V/FIA general counsel, said that in 1950 practically all lumber shipped from the west coast of North America to Puerto Rico was from U.S. mills. By 1961, this 70million board {oot market didn't use "a sinsle stick from Oreson. Washington or California." due largell' to cheaper water shipping rates that the Canadians could obtain on the world charter market.

Puerto Rico is not a big market, Netzor said, but the opportunity to compete evenly lor its markets has resulted in regained jobs for loggers, millworkers. longshoremen and stevedores.

Actually more than S-million board feet was shipped during the year, despite the delays caused by lengthy qualification procedures and in reestablishing sales outlets, according to Ernest Park, dent of the Brightwood Lumber Company, Arcata, Calif.

Dave James, Simpson Timber Company, told the committee that restrictions forcing U.S. shippers to use American vessels for intercoastal trade caused Simpson to lose two-thirds of its U.S. Atlantic Coast cargo lumber market, and its entire Puerto Rican market in just three years.

The season of even competition to Puerto Rico has proved that in equal competition with Canadian producers "we can sell lumber and thereby provide jobs essential to the U.S. economy," James said. Simpson shipped orders for I.S-million board feet to the Caribbean Island during 1963.

Henry E. Soike, Port of Grays Harbor, Aberdeen, told the committee that operation of mills in the area had been adversely affected by Canadian productionso much so that domestic cargo lumber shipments had declined 35/o since 1961.

The one-year's competition "brought back a market relatively small ,but important to our Northwest lumber economy," stated Gene W. Sibold, manager, Port of Olympia. That port's facilities were developed so that ocean vessels could service tidewater mills, he said; yet tonnage has dropped 60/o in two years because these mills could not compete in the domestic cargo lumber market with Canadian prodr""rs using low-cost foreigln vessels.

Hoenig Plywood Newesl IHPA Member

Gordon Ingraham, executive secretary, and Eric Wagner, president of the Imported Hardwood Plywood Association, welcomed Hoenig Plywood Corporation as a regular member of IHPA, effective September 9. Hoenig Plywood, of which Oldrich A. Pavlousek is vice-president, is located at 10 East Street, New York

Do you want new ideas on fence plans?

booklet to PR 63, West Coast Lumbermen's 5. Oregon.

Vrite for free fence Association, Portland

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J. W. Copeland Buys ,Four More Yards

J. W. Copeland Yards, the large retail lumber and building supply organization headquartered in Portland, Ore. has purchased four Northern California Lumber and building supply yards according to J. W. Copeland, president and general man. ager. The transaction was effective September 14.

Yards are the Tracy Lumber company, Tracy, Calif.; Brentwood Lumber company, Brentwood, Calif.; Newman Lumber company, Newman, Calif.; and Patterson

Lumber company, Patterson, Calif. All are within 100 miles of San Francisco.

Seller was the Genasco Corp., San Francisco, of which Fred J. Early Jr., prominent contractor, was principal owner. The transaction involved approximately $300,000, Copeland revealed. The yards do more than $75O000 worth of business annually, with the emphasis on lumber and building supplies.

The new acquisition boosts the number of Copeland Yards to 72, plus a wholesale

company in Portland. Yards are located in Oregon, Washingtono California, Idaho and Nevada. Some of the J. W. Copeland yards are located as far away as the Imperial Valley in Southern Californie. The fret Copeland yard, established in Portland, will be 50 years old on November 12, 1963. The Copeland system now sells more than 50,000,000 feet of lumber annually.

Copeland said eventually the new yards will be painted in the familiar Copeland colors of orange and black, with the big black cat insignia prominently displayed.

The Genasco Corporation was founded in September, 1955, when six yards belonging to the Santa Fe Lumber company were purchased. The Palo Alto yard was closed in 1956, and the yard at Martinezo California, in 1960, when it developed the real estate was too valuable for retail purposes.

f. w. G0PE[AilD

Elected President of San Francisco Kiwanis Club for 1964 is Bernarr Bates, Public Relations Director for the California Redwood Association. He is past presldent of Stanford Club of S.F. and retired Captain in the Naval Reserve. Barney has been with the California Redwood Association since 1955 and ls a member of Club Nine of HooHoo.

Sqles <rnd Eorning Climb Forecqst by U,5. Plywood

S. W. Antoville, United Stated Plywood Corporation board chairman, told stockholders at the company's annual meeting (Wednesdan Sept. IB) that sales should climb over the $360 million figurc for the current fiscal year ending April 3Q 1964 and earnings should improve over the previous year.

"Our activities in the past 16 months will have a more significant bearing on the company's future than those in any period in the company's 44-year history," said Mr. Antoville, referring to a major expansion program to be capped by the $4O million cash purchase of McCloud River Lumber company which is taking place. McCloud assets include 2.3 billion board feet of timber owned or controlled in California, adjacent to U.S. Plywood's largest forest products complex in northern California.

U.S. Plywood President Gene C. Brewer outlined to stockholders other major parts of the expansion program which includes a new Novoply particle board plant under construction in Gaylord, Mich.; a pine plywood sheathing plant being built in Diboll, Texas, in conjunction with the Southern Pine Lumber Co.; and a new hardwood veneer plant in northeastern Peru which will begin shipping plywood veneer down the Amazon in November.

The Big Cost of Forest Fires

The Redwood Region Conservation Council has long been aware that the cost of maintaining men and equiprnent to fight forest and rangeland fires in California is costing every taxpayer-be he urban or rural dweller-4n insls4sing amount each year. An amount that is increasing because of man's careless use of fire.

In reviewing the California State Division of Forestry budget oL $27,235,503 for the fiscal year 1962-63 for operation costs related to or in actual fire fighting, and the U. S. Forest Service sum of $13,023,835, it becomes apparent that the taxpayer is paying a high price for man-caused wildfires.

Although the total number of fires started was lower in 1962 than previous years, man still managed to account for 5,532 fires with his careless fire habits. Fires started by careless smokers alone cost the taxpayer $9I,033.

Too many think the cost of forest fires ends once the fire is out. However, this is only the beginning for there is a second and immediate cost felt through lowering of the tax base of counties in which forest fires destroy merchantable timber, young growth, and payrolls. A third and more lasting cost, on which an accurate estimate cannot be placed, is paid by the taxpayer and his future heirs for years to come through loss of water when watersheds are burned; loss of soil from erosionl loss of wildlife, forage; recreation areas; and wood for thousands of products used in our daily lives.

Of deep concern to public agencies dealing with fire prevention in California is the daily increase of population resulting in greater use of the forests and rangelands that can, and probably will, be the cause of more wildfires unless man changes his habits. Only when every person who travels or vacations in the forests and rangeland areas remembers to use his car ashtray for matches, cigarettes, cigars, and pipe ashes instead of the car window; only when every camper and hunter makes sure any campfire he uses is cold and buried before leaving and all matches are broken before discarding and smokes are crushed out on bare soil; only when every person who burns rubbish makes sure his fire is completely out before walking away; only when all these things become a daily habit to man can there be a lessening in wildfire starts. Then, and only then, can the taxpayer realize a lower cost in maintaining men and equipment to fight and prevent forest and rangeland fires.

Only completely covered storage and loading area on the Pacific Coast

IFast,5 day ocean shipments by barge from Oregon to Southern California

I Produced .. stored.., loaded undercover, com- r pletely protected from rain and dirt

tDimension in the specialized lengths you need, end.sealed with wax base paint

I 4,000,000 leet of dimension lumber a month, pro-duced especially for Southern California Art

For year around supplies of dimension lumber, more and more Southern California dealers and distributors depend on D & R and "dry-stotage" lumber from Rogge Lumber at Bandon, Oregon.

l{eth would like an opportunity to tell you how your customers will appreciate the greater efficiency and ease of handling obtained by using Rogge "dry.storage" lumber. You can reach him by calling TRiangle 3-2663 ot STate 3-054t1.

Monrhly Lumber Fqcts

Douglas fir sawmills generally moved up to normal production during August, after settlement of a two-month labor dispute. but new orders lagged I0 percent behintl output.

In its monthly summary, the West Coast I-umbermen's Association noted that weekl,v production stepped up to within 1.2 percent of the 1958-62 average. For eight months of 1963, however, output was ofi more than 4 percent.

Compared to 1962, this year's ouQut in western Oregon and Washington is ofi only 1.8 percent, but orders are down 6 percent, reflecting the continued heavy inroads of Canadian lumber in America's active building market.

The weekly average of West Coast lumber production in August was 157,219,000 b.f. or 98.8% of the 1958-62 average. Orders averaged 140,364,000 b.f.; shipments I56,492,000 b.f.; weekly averages for July were production 117,858,000 b.f., 74.I% of the 1958-62 averages; orders 132,447,000 b.f. ; shipments 139,811,000 b.f.

Eight months of the 1963 cumulative pro. duction 5,307,447,0m b.f.; eight months of 1962, 5,408,923,000 b.f.; eight months of 1961, 5,290,911,000 b.f.

Orders {or eight months of 1963 break

down as follows: Rail and truck 3,944,686,000 b.f.; domestic cargo 857,040,000 b.f.; exl)ort 281.719,000 b.f.; local 227,739,000 b.f.

The industry's unfilled order file stood at 449.542.000 b.f. at the end of August, lumher inventory at 817,553,000 b.f.

F igures covering the second quarter oI 1961J have been revised.

Forest Prqctice Act Amended

Important law changes made by the 1963 Iegislative session governing commercial harvesting of forest products from priv. ately-owned timberlands became effective September 20, 1963. From that date timber owners must share responsibility with operatorS for compliance with Forest Practice Rules and must notify the State Forester of proposed timber operations on their holdings.

Under the Forest Practice Act, as amended by the Legislature, the Director of Conservation may bring court action to enjoin violations or threatened violations of rules and where necessary the State Forester may correct violations of Forest Practice Rules. and collect the cost of corrections, up to $40 per acre {rom the timber operator or owner. Under the previous legislation the only remedy for rule violations has been revoca-

tion of the permits. Six months or more has been required to accomplish this and destructive practices could continue during the whole period of litigation.

Timber operator-q' permits now in effect will expire January 31, 1964. Operators who are planning to harvest forest products after that date must obtain a new permit from the State Forester in January oI 1964.

Bill Jones is now covering the East Bay, San Jose to King City, and Monterey Peninsula tenitories for Building Material Distributors, lnc. Bill, who will work out of BMD's San Jose warehouse, has been with the company since January, 1962, and has been handling special sales assignments at BMD's Stockton headquarters.

The Roberts Co. Becomes Roberts Consolidoled Industries, Inc.

In a major move to eliminate con{usion with listed stock of another publicly-owned corporation, as well as indicate more clearly the spread of its activities, The Roberts Co., manufacturers of carpet installation equipment, adhesives and bi-fold metal doors, has changed its name officially to Roberts Consolidated Industries, Inc., according to Hugh S. Livie, president of the 2S-year-old firm.

Now celebrating its Silver Anniversary of continuous operation, Roberts Consolidated Industries, Inc., operates main-plant facilities in the City of Industry, a Los Angeles suburb, a branch factory in Dayton, Ohio, and subsidiary manufacturing operations in England, Holland, New Zealand and Canada.

Merlo Re-elected R.l.S. President

Harry A. Merlo, President oI the Rockport Redwood Company, was re-elected President of the Redwood Inspection Service at the annual RIS meeting in San Francisco September II. J. L. Robins, Vice President of the Simpson Timber Company, was elected Vice President, and Philip

T. Farnsworth was re-elected SecretaryTreasurer.

Re-elected to the RIS Board of Directors were Merlo; Robins; Julian N. Cheatham, Vice President of the Georgia-Pacific Corporation: Stanwood A. N{urphy, President of The Pacific Lumber Company; 1'ed Deacy, Cal-Pacific Sales Corporation; Howard A. Libbey, President of the Arcata Redwood Company; Russell H. Ells, President o{ Willits Redwood Products Company; C. Russell Johnson, President of the Union Lumber Company; and L. W. Ley, Sar'ta Cruz Lumber Company.

The design of next year's homes, offic,es, apartments and commercial buildings is being unfolded for the Nov. 2-4 annual convention of the National lumber & Building Material Dealers Association held in Chicago.

There is even a new type of plywood wall paneling that is inlaid with different species of hardwoods. It is being unveiled in a large Georgia-Pacific Corp. exhibit, designed specifically for this year's national dealer show. It includes a room section built of the unusual new material.

An intriguing companion line has l5l2inch solid hardwood sections separated by machined channel grooves. In addition to a choice of hardwoods in this line" decorators aiso may select extruded aluminum

feature strips that fit the grooves, support movable shelf brackets and hangers, and are available in a choice of finishes, according to G-P.

Other 1964 ideas include accented hardwood grain patterns, utilized as plywood wall paneling with a new permanent polymerized factory finish.

There also are special patterns of lumber wall panelings that include cypress, pine and redwood species, according to E. L. Kimball, G-P's sales promotion manager who is in Chicago to supervise the nationwide forest products company's exhibit.

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F

CATIFORNIA TUMBEI METCHANT

Ralph U. Tavola, New Chief Inspector of the California Redwood Association's Redwood Inspection Service.

In the forests of coastal Bi'itish C<tlumbia, the giant Rerl (ledar often survives centLu'ies of time. u'ind and u'eather. Litt,le n'oncler'. then, that luntlrr:r' cut from this rurturalll- timeless u'oocl rvill bclutifl' and protect hontes in the ntost .sel-ele clinlLtes for ciecades ntol.e.

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The lmportance of the Trade Journal

The unsophisticated businessman is apt to overlook the value of the trade press to his public relations program. The sophisticated businessman is likely to underestimate it.

How important is publicity in trade and professional journals? What achieve? What are some of the ir can take?

First, some general observations:

. Most of these magazines have rather flat-sounding names, which may make the unsophisticated businessman think their contents are equally unexciting. But a title such as "American Bee Journal" certainly tells more about what's inside than "Saturday Evening Post." And men whose business is bees or honey or hives will expect to learn more about their special interests from ABJ than from SATEVEPOST.

. Getting into a trade magazine isn't nearly as exciting as being in READER'S 'DIGEST, with its 13.5 million circulation, but how many of those 13.5 million are important to you? How do you know that your important people read the DIGEST?

This ercellent edinrial appeared' in the PRB Newsletter, which is pub' lishcd mor*hly by the Public Rela' tions Board, Inc., a Chicago-based' comryny specializing in Public ReIatians, publicity and, sales promotion. Our thanhs to luan Fuld,auer lor per' rnission to reprint it.-Edilor.

On the other hand, look at what can happen from magazines that land on the office desk instead of the family coffee table. Several automotive trade magazines carried a photo, with brief caption, of a brake installation manual offered by Maremont Corporation for $7.50. Result: 2,000 orders, happily forcing the manual into a wholly unexpected second printing. A onethird-page picture spread of illustrations from a new lighting fixture catalog appeared in HOUSE & HOME. Result: 1,500 reguests for the catalog from home builders. Mass circulation publicity, while it builds corporate prestige and usually is

beneficial to consumer items, occasionally can backfire. A product sold through ex' clusive one-to-a-city dealerships appeared in a Sunday newspaper supplement in 70 cities. Result: the company was bombarded with mail orders which were costly to fill and it incurred the wrath of people who gave up trying to find the product in their local stores.

. If trade and professional journals did not perform a service {or their readers, there wouldn't be so many of them. Standard Rate & Data Service, Inc. lists more than 3.000 in 159 classifications from "advertising" to "wood-working." Not every publication in every category is equally useful to its industry, but there's at least one 'omust" book in every field. Usudlly there are several important ones, each taking a slightly difierent approach to its in. dustry's problems and activities.

Sophisticated businessmen know it's comparatively easy to place routine announcementa in trade publications, becaus€ the magazines want to cover industry developments as thoroughly as possible. But

obtaining real public relations value from trade publicity means going beyond the obvious new product - personnel changesconstruction plans type o{ news.

It means working with editors to develop special features tied to readers' interests. It means looking {or the "angle" that will make the news signficant to publir:ations in other. related fields. It means creating opportunities to build corporate prestige with suppliers, customers. even competitors, by

them with information the1. can

il:ltdt"t

. Businessmen take it for granted that getting into the big consumer publications requires time and hard work. The same effort must be used in exactly the same wav to develop trade publicity ihat makes the greatest possible contribution to the public relations program.

Now for some specifics taken from work done for clients o{ The Puhlic Relations Board, Inc.

Monogram N{odels" Inc.. makers of hobbv model kits. built a new plant. Details of size. purpose. etc.. were fully reported by the trade press. Then }lonogram went br.y,.rnd the ohvious I'y usinc rhe planr open- ing as an opportunity to perform a wellpublicized serr,ice for the entire hobbv ind ust ry.

The companv sponsored a day-long round

table discussion of industry problems. with the proceedings recorded on tape. The edited tapes then became a 4-part series of articles in CRAFT, MODEL & HOBBY I\DUSTRY.

The first article carried this introduction: "Jack M. Besser. president of Monogram Models" Inc., believes that the new plant in \'Iorton Grove, Ill., is not only a symbol of his firm's success. but a symbol of the growth of the entire industry. He also believes that i[ this growth is to continue. the industrl. must know where it's going -and how it's getting there. Therefore. he invited leading spokesmen o{ the industry to spend a dav in \{onogram's con{erencc room to discuss the future of the industt'v anrl the major prol,lems that corrfront it.;'

Nearlr. a ,vear after the first article was printed. hobbl people are still talking about this proof of Monogram's interest in indu-.trv problems.

Atlas Van-Line-., Inc.. n'orld-rvide organization of household goods movers, ran a series o[ ads in TRANSPORT TOPICS to recruit new agents. The ads were followed by a publicity story announcing the results of the campaign and introducing the new agents. Finally. the magazine asked permission to use the Atlas story in its orvn "hou-.e" ads. Result: three exposures for the "agent-wanted" campaign and more

agents signed up from among the publication's readers.

A manufacturer of power supply cables for mobile homes devoted most o{ a limited PR budget to the preparation of a series of li3 monthll. articles {or MOBILE HOME PARK MANAGEMENT on subjects related to mobile home electrical systems.

The series. under the company president's by-line, attracted so much attention that other publications in the field asked for special articles on similar subjects. In addition, the company rer:eived hundreds of requests for reprints from mobile home park operators and dealers. The series also won a Publicity Cluh of Chir:ago "bestwriting" award.

Creating trade publicity is, in some ways, even more demanding o{ time and talent than is writin€{ for newspapers and wire sen'it'es. The audience is specialized and requires information-in-depti presented in terminology peculiar to its industry. The "hig" {eature has to be good to be accorded space in publications obliged to print a marimum o{ news from every industry member.

But in return the trades offer an invaluable opportunity to reach a pin-pointed audience oI people who either buy specific products or who use them and influence their purchase.

o Prompt delivery by our trucks

o Immediate service on'will calls"

o Complete milling facilities

I New, modern dry kilns

o Centrally Iocated

r Competitively priced

Associotion Show for 1963 Feolures Demonslrotions

The Components Arena at the 1963 National Lumber and Building Material Dealers Association's "Sell-Power" Exposition promises to be one of the busiest spots in the action-filled show.

Live demonstrations will include a complete components shop set up with equipment to turn out products for erecting a com' ponent structure from the floor to the roof.

A total of eight demonstrations are scheduled, three a day, November 2 and 3, and two on Monday, November 4. The "Components in Action" program will be on the main exhi'bit floor of McCormick Place. Raymon Harrell, executive vice president of the Lumber Dealers Research Council, will be in charge.

As each demonstration begins, participating manufacturers will be spotlighted in turn as their products are used to build the structure. A machine operator will demonstrate the equipment. At the same time, another company expert will describe the intricacies of the equipment to the audience.

Harrell explains that among the major things which dealers will learn will be the following:

How to analyze local markets to decide whether it is better to manufacture or buy components.

. How to determine in-place unit costs.

. Production costs on all equipment-such as the break'even point in hours of daily use to amortize equipment costs.

o The special advantages in buying for re-sale certain compon. ents which originate at the manufacturer level.

o When it is more profitable to build certain structural components in the shop rather than in the field.

When possible, each demonstration will conclude with a personal case history in which a dealer will tell the audience what he has accomplished with components in his own operation.

Between scheduled demonstrations, manufacturers in the ooComponents in Action" program will have their company people on hand for independent consultation and demonstrations, says llarrell.

Corpenler ond Solinsky Elected Direclors of Pocific Lumber Co.

Edward M. Carpenter and Frank J' Solinsky III have been elected to the Board of Directors of The Pacific Lumber Company, it was announced by Stanwood A. Murphy, President of the 94" year-old California redwood manufacturing firm.

Carpenter, as Vice President of Operations at Scotia, California, heads up manufacturing and timber operations for the company in Humboldt County. Solinsky is President of Frank and Dean Solinsky, Inc., San Francisco timber consultants, and has been active in forest management studies throughout the West.

Carpenter started work for Pacific in 1933 at the mills in Scotia. Following extensive experience in various phases of lum' ber production, he was named Resident Manager in 1957, and Vice President in 1961. He also serves as Vice President oI the Northern California Timber Association, and on the Advisory Board of Humboldt State College.

Solinsky's family, starting with his grandfather, have been in the timber business for three generations. Solinsky himself started working in the woods in 1925, and has been a forester and timber cruiser. He became a tim'ber consultant about 30 years ago, and has had wide experience in timber appraisals, taxation, and management of forest properties.

Large diversifted stocks of foreign and domestic hardwoods-our yard.

TWENTY-FIVE YEARS AGO TODAY

As Reported in the California Lumber Merchant, October 1st, 1938

B. B. (Bernie) Barber, secretary of the California Lumbermen's Council, sent out some special publicity literature, drawing in a large crowd for the Council's seventh annual party, held at Mountain View Ranch Hotel, near Santa Cruz.

Ylr. F, Fahs, sales manager of Califorrria Panel & Veneer Company, Los Angeles, recently called on a number of the firm's mill connections in the Pacific Northwest.

Elmore King, King Lumber Co., Bakersfield, left for an Eastern trip recently. He intends to pick up a new Buick at the factory and drive it back to the Pacific Coast.

F. C. Kirkpatrick is general manager of the Rockport Redwood Company, and Ralph M. Rounds is president, according to a recent company announcement.

Jack Fenley is now connected with the Wilmington ofrce of the Coos Bay Lumber Co. as an outside salesman, and is calling on the trade in the Los Angeles, Orange Coun-

John J. Starks, of Starks Stained Shingle Company, Seattle, recently celebrated his 25th year in the shingle stain and stained shingle business.

Chas. E. White. who has been for some time at White Brothers' Oakland office, has been transferred to the sales department of the San Francisco ofEce.

Fire destroyed the store and office building of the San Pedro Lumber Company at its Compton yard recently. The loss is estimated at $12,000. The cause of the fire is unknown. The ofrce and store will be rebuilt at once.

Mr. and Mrs. James L. Ilall recently returned to San Francisco from a vacation spent at Wawona, Yosemite National Park.

John Deats, Deats Sash & Door Co., Los Angeles, and Mrs. Deats, are on a motorcar trip to Maine.

Fire, believed to be incendiary, recently destroyed the planing mill of the American Lumber Company, Modesto, causing a loss estimated at $10,000.

Elmer E. Case, president of the Case Cedar & Shingle Co., of Raymond, Wash., was shot to death recently. He was walking down a gang plank to supervise the loading of a barge when he was shot four times in the back. No reason is given for the tragic happening.

L. R. Byers, Citizens Mill & Lumber Co., Ventura, spent the month of September in the East.

W. J. Lawrence, assistant sales manager' Shevlin Pine Sales Company, San Francisco, was married to Martha Maclay Shortridge in Tipton, Mo., recently.

C. C. Barr, Barr Lumber Company, Whittier, is in Florida visiting his nephew who is in the lumber business at Orlando. He also stopped at Denver to see his brother, who operates a yard there.

George Lounsberry, Lounsberry & Harris, and Gus lloover, Los A4geles, have been enjoying a week's fishing at Scotia.

Carl R. Moore, Moore Mill & Lumber Co., Oakland, recently went to San Diego to visit an old college friend whom he hadn't seen for many years.

Frank Burnaby, Sun Lumber Company, Beverly Hills, is on a trip to the Northwest. Don Philips, Lawrence-Philips Co., Los Angeles, and Mrs. Philips, have returned from a visit to Yosemite National Park. Lioyd Milne, Macco Lumber Co., Clearwater, reports a successful hunting trip in Utah.

DIRECT MItt SHIPMENTS

qlso

WAREHOUSE

ond

DISTRIBUTION YARD

1330t Burbonk Blvd.

Von Nuys, Colif.

Mqsonite Adds Pecqn qnd Ook To Royolcote Hqrdboord Line

Two new hardboard woodgrain panels with distinctive patterns of wide appeal -Pecan and Oak-have been added to Masonite Corporation's line of Royalcote decorator hardboards.

Researched and developed in keeping with current tastes in interior decor, the panels became available nationally Oct. I in popular 4'x7' and, 4lx9' sizes and in quarter-inch sizes.

Like other woodgrains in the Royalcote line, Pecan and Oak are {actory-finished. They can be kept in prime condition by an occasional wiping wit-h a damp cloth or sponge.

Pecan and Oak are dent and wear resistant, easy to install with common tools and low in cost. Each has color coordinated vertical grooves at random intervals. Matching wood and metal moldings are available; also putty sticks and colored nails.

Pattern of the Royalcote Pecan is unusual, containing reproductions of knots and striking contrasts between the darker and lighter tones of the graining. The paneling may be described as reddish brown with strong linear grain lines of a darker tone.

NEIffTAN.REED LUffTBER COftTPANY

OF

Thrifty Retsilers Pick Up ot Corloqd Prices

Looded With Plywood, Hordboord, Porticle

Masonite Corporation's color consultants believe the masculine appearance of the Pecan woodgrain will make it popular for accent walls ina den, recreation room, boy's room, or home office.

A long-time favorite, oak paneling as expressed in the Royalcote addition has a subdued pattern with mild tonal contrasts that make it an ideal selection for a dining room, a girl's bedroom or study, and other areas requiring a subdued background with character.

To aid lumber and building materials dealers promote the new patlerns, Masonite ofiers an I8t' x 4! window banner, a wall hanging display, four wire hangers with sales features, newspaper ad mats, radio and TV scripts.

U.5. Plywood Develops Weldwood Color Tones

A new stain system for matching rvood tones has been developed by U.S. Plywood's Products division and introduced as Weldwood Color Tones.

The new product line consists of 22 colorants in plastic pods, and two baseslight and dark-capable of producing over 100 color tones for application to trim,

From Our Worehorse Boord qnd Lnmber

moldings, doors, paneling.

Sparked by the

built-ins, furniture and need for an expanded matching stain program for the company's increased line of prefinished paneling, Weldwood Color Tones marks a sienificant contribution to the interior stain market as well, according to Phil Mixsell, division marketing manager.

"This simple system differs from ordinary pigmented wiping stains," explained Mr. Mixsell. "Penetration is controlled by special additives to assure uniform efiects on hard and soft woods, thereby eliminating a large margin of error in color matching for professional results."

Merchandising aids consist of a fourcolor, point-of-sales counter display, over 100 color chips for customer selection of tone desired and a reference chart with suggested colorant and base for the entire Veldwood prefinished line.

The introduction of Weldwood Color Tones also represents a first use of the newly designed U.S. Plywood label for packaging, literature and advertising of adhesives, stains, finishes, water repellents and preservatives. The new label features a brown, yellow and orange color scheme on simulated wood srains.

5 truck fleet brings our mills to your d00r"

N.Y. World's Foir House is Chollenge for Low-Moinfenqnce

Eve-catching new walls lor the homt:" said to be "maintenance free," rvill bt' ptrt lo the acid lest during the 196'l-65 \en' York \\''orld's ["air.

The plywood wall paneling, which looks and feels like hand-rubbed furniture. has beerr selcctcd {or a full-scale traditional home, part of the l/2-acre House of Good Taste cxhibit of motlern living. The rvall material was developed b1' Georgia-Pacific Corp.

Leading f;. S. manufacturers of material.s are participating in the project "on an invitation lrasis to rel)rescnt the be,.t the

nation has to ofier" according to House of (lood Taste officials.

A catalvzed factory finish, called Acryglas" rvill protect the walls against dirt, grcasc. cotton candv and most othcr haz. alrls ther- u ill ftrct: under in-spection bl rnillions of lisitors during the two AprilO< tolrer -seasons of the {air, Georgia-Pacific sa)-s.

l'r'om hLurdrcds of choices" the architect-. have cho-.en randorn-planked golden elm for all four rvalls of the family room, random-planked "heirloom" cherry for three u.alls of the den with the fourth wall to be book shelves of slice<l t'hcrry plyu'ood with the same Acryglas finish. and sequencematched -"liced walnut for thc living room's

ireplace feature wall.

'I'hc other three living room walls, and all dining room rvalls, will have a whitepaintcd fir plvwood wainscoting with a ntedium den,sity srnooth overlay, factory applietl, to insure a pcrmanently -"mooth surface antl a long la,.ting paint job.

Teok Pqneling by Weyerhoeuser

Chosen for World's Foir House

\erv oil finish teak paneling by Weyerhaeuser Company has been selt:cterl lor rooms in the World's Fair "House of Cood Taste," revealed President Lee Van Atta of the unique fair exposition of attractive livine within the reach of all Americans.

The product is the newest addition to the Weyerhaeuser Craftwall line of 6ne prcfinished wood paneling. According to Veyerhaeuser, the new oil finish on the sclcct teak has the same high stain resistance and abrasion resistance as embodied in quality synthetic resin finishes. However, the new finish has the added appeal of low luster first introduced in fine Swedish modern {urniture.

The paneling will be used in a home of modern architecturc designed by Edward Durell Stone, A.I.A., of New York City. He has created an exciting yet practical square plan that "looks inward"toward a central family room and garden brightly skylit from a 22-foot glass dome.

There are three homes in the "House of Good Taste" spectrum of the finest in American home living to be presented at the New York World's Fair opening next spring.

Lady Malcolm Douglas-Hamilton, who was the orisinator of the "Bundles for Britain" wai eflort, conceived the "Good Taste" presentation of fine architecture arrd handsome furnishings to the 70 million people expected to visit the fair in 1964 and 1965. She interested business leaders and building authoritie-" to form a corporation and commi..sioned the renowned architects to design the idea homes.

for the softest textured QUATITY PIl{E ...forprompt dependable service. . . iust

DOUBLE SERVICE DOUBLE FACILITIES

DOUBLE DEPENDABILITY

HAR,DWOOD DIVISION: 3855 E. Woshington Blvd. los Angeles 23, Calif. ANgelus 3-68U

SOFTWOOD DIVISION: 4230 Bondini Blvd. Los Angeles 23, Colif. ANgelus 2-4148

FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE FOR THE RETAITER Att SPECIES AND Att GRADES OF PACIFIC COAST SOFTWOODS PIUS SPECIATTIES A FUIL LINE OF WESTERN RTO CEDAR FROM BETTER MIttS

Brain -1t'ashed sellin g is not our dish!

A parrot can be taught a sales talk. A tape re' corder can recite the advantages of any item. But neither can tell the difierence between a customer who needs plywood, and one who wants a load of brick. Our friends look to us for freedom oI choice -independence from high-powered canned insistence on: not what you needo but what someone wants to sell. We believe that our independence means better service for ryou. Come in and ask us to prove it.

Timc-saohtg eeroice on;

The best in coltwooil ard lrrlrdloood Plyuoode Fonnica Monkeypoil Plyuood Illasonitc Brand, Hardboard.

Member

Mrco-,auALrTY

New Olympic Stoin Prcducts

Three new Olympic Stain products have broadened the company's already extensive line to specially serve interior staining needs; Olympic President and General Manager John Anderson declared'

The trio of new finishesClear Seal' Prime, Velva-Sheen, and Clear Blending Formula-will all be shown at the National Association of Home Builders' convention, December, in Chicago.

Olympic Clear Seal-Prime is a clear, pen' etrating, synthetic alkyd resin sealer, formu' lated to be used in conjunction with other Olympic stains, for maximum color uniformiiy, moisture control, sanding ease, and for minimum grain raise. It should be used for interiors, particularly on softer species of wood where uniform color of penetrat' ing stain or stain wax is important. It should be used on exteriors (beams, window frames, doors, etc.) where moisture seal is required prior to application oI Olympic stains, in order to minimize checking of wood surfaces.

Olympic Clear Seal-Prime also helps guard against discoloration of wood due to water soluble extractives. The final coat of a regular Olympic finish should be applied within 60 days in order to achieve hest results.

One coat of Seal-Prime is applied by brushing or flowing on to the surface. Then

the excess is wiped ofi after a few minutes before applying any other Olympic Penetrating Stain, Stain Wax, Cleartox-Inlerior, or Olympic Velva-Sheen. No wax is contained in the Clear Seal-Prime to prevent adhesion of later finishes.

Olympic Velva-Sheen is a clear, lowluster, satin finish for interior use. VelvaSheen may be applied over Olympic SealPrime for a natural wood-grain effect, or it may be applied over Olympic Penetrating Stains for a smootho washable, hand-rubbed effect. It is cited as excellent for doors, kitchen cabinets, and paneling. The finish may be applied over Olympic CleartoxInterior for an especially deep, clear effect.

Olympic Clear Blending Formula is designed for use with either Olympic heavybodied or penetrating stains where more transparency is desired. The new product is a specially formulated blending oil.

New Zeolond Seeks New Business Ties

Visiting major west coast cities during September and October with the first major New Zealand Trade Mission to North America is the general marketing manager of one of New Zealand's largest lumber and paper-making companies, D. O. Walker of New Zealand, Forest Products, Ltd.

According to Walker, the purpose of the trade mission is to stimulate new business

and develop commercial ties between New Zealand and America.

Led by prominent industrialist Sir Leonard Wright, the mission is composed of 27 New Zealand business leaders. They are visiting Vancouver, Seattle, Portland, San Francisco, Los Angeles and Honolulu, before returning to New Zealand October 25.

Walker is meeting with businessmen in the lumber nnd paper fidds during tlc mission. New Zealand Forest Products, Ltd., operate five plants with some 250,000 acres of timber. Besides sawn timber, it produces kraft pulps, kraft paper, paper board, Multiwall paper bags, wallboards and hardboard, and chemical products.

It began developing an export market in the early 1950's, first sending timber to Australia. Since then kraft pulps, wallboards and logs have been added. The firm's hardboard is sent to the United States, Canada, Britain, the Pacific islands and fuia.

New Zealanri has long been a selling nation, Walker said. Today its per capita exports are more than three times those of the United States. Long noted for efficient forest, meat, wool and dairy production, New Zealand now is concentrating on developing the same reputation for quality in manufactured products.

Groen & Dry Uppers

Rough & ililled Commons

llouldings-lorh

Qr*/ity KnJ*ooJ

less lhon Corlood lofs

Pockoged lolr-Truck-&-Truiler Shipmenk

D. C. ESSTEY and SON

Dee Essley

Jerry Essley

Distribulion Yord:

Wcyne Wilson

Chuck Lcmber

72i27 Eost Telegroph Rood

Montebello, Colif.

RAymond !-1147

TO SHIPPING DROP

GROUPS CO'VIBINE TO FIND ANSWER

(Continued lrom Page 36) this legislation, although an interim solution would undoubtedly be required to keep the cargo lumber business going until modern, efrcient, competitive U.S. lumber carriers could be constructed. Such an interim solution would be of critical importance to lumbermen in the Northwest, since their ranks are fast dwindling under the current shipping squeeze.

Thus a glimmer of progress may be seen in the quest to regain lost payrolls in our coastal region as labor, management, and the ports are sitting down together to seek joint action against a problem that is hurting the entire U.S. Northwest.

Corolinq Pqciftc Plywood

Plans New ldoho Plqnt

Carolina Pacific Plywood Inc.o one of the plywood industry's fastest-growing independents, has announced plans for a new $3 million modern integrated plywood plant at St. Maries, Idaho, that will increase its annual production capacity by 60 million square feet. The new plant will also put Carolina among the pioneers in the use of timber other than Douglas Fir for manufacturing quality plywood.

Annual sales for the St. Maries plant are expected to total about $4 million. The plant will be operated as the St. Maries

Plywood Co. The comPanY now ranks aulong the top five independents in tJre manulacture of rough plywood sheathing in the U. S.

Volley Lumber & SuPPlY Remodeling Snocklon Store

Don Giottonini is currently remodeling his store and showroom for the more effi' cient handling of his increasing walk'in trade. The remodeling was also necessary to a degree because of impromptu drive-in facilities opened last Spring when a heavily loaded truck crashed into Valley Lumber & Supply's store.

I{ew Prod,uct Profirt

New Approach to Old Problem of Storoge

A completely new and unique approach to the problem of bathroom storage, utility and beauty has been introduced by Triangle Products, Inc., 1632 South Indiana Ave., Chicago 16, Illinois. The all new modular t'Visionaire" has been specially engineered to utilize the forgotten and wasted space to be found in bathroom r'sqrng1s"-to sdd valuable storage space in smaller sized bathrooms while providing the illusion of much greater spaciousness through larger mirrored areas-to provide ultra smart styling, unique glamour in bathroom decor -and an almost unlimited number of original customized layout schemes never before possible.

A unlversal modular unlt, the "Vlslonaire" offers quick, easy surface mount installation. It may be used on either right or left side by simply turning the unit r16snd-n9 special "rights" or "lefts." The wall mirror, when used in conjunction with the Visionaire, butts solidly to it behind the mirror door frame producing the beautiful effect of a single continuous and expansive mirror area. The cabinet blends so perfectly into the "mirror wall" effeet, that it is virtually invisible until the door is open and the spacious cabinet interior is surprisingly revealed.

The "extra capacityt' interior features 3 adjustable glass shelves separated by a decorative expanded metal divider, permitting convenient storage of tall bottles, spray cans, cosmetics, linens, towels, etc. By adjusting shelf areas, the user is capable of eontrolling her own storag:e space for every need. The back of the units are of "seamless" construction, permitting application of wallpaper, tile, or paint to harmonize with the bathroom wall decor. The cabinet exterior is triple plate chrome and baked enamel-available in deeorator colors.

Deqlers Urged to Push Winler Seoson llems

Now is the time for aggressive lumber dealers to check their inventory to see what specialty items have the highest profit potential during the fall months, says [,ee Seabolt, public relations director of the Aromatic Red Cedar Closet Lining Manufacturers Association.

"The homeowner is switching his thinking frorn outdoor projects to indoor ones, and the dealer should anticipate his demands with appropriate displays and seasonal advertising," Seabolt points out.

A simple display of aromatic red cedar closet lining will spark impulse sales, the association official states, because homecomers are in the process of putting away summer clothes and bringing out heavier items. Homemakers, too, are concerned about the safe keeping of furs during the winter months.

cAurorNn

Feofherlighl Normon Z-Brick In New Size qnd Potlerns

Featherlight "Z-Bick" in a new size and pattern that duplicatcs the appearance of standard brick is now available. Called "Norman Z-Briek," each brick is 12 inches long, 3 inches wide and only %-inch thick.

In-store banners and newspaper advertising also are effective ways to call attention to specialty items, such as cedar closet lining. A special promotion can be built around projects, such as a cedar-lined closet, that can be done by the home handyman for less than $100.

Produced by an exclusive formula based on extensive use of vermiculite, the lightweight feature of Z-Brick makes it possible to apply the bricks to any reasonably rigid, clean surface with three daubs of adhesive spotted on the beck of the b*iek.

The adhesive supports the weight of the brick so that the bricks are applied much like piling blocks. No foundation of any kind is required.

Norman Z-Brick is manufactured in two finishes, new-brick effect (Americana) and used-brick efrect (Colonial). Both have the highly desirable soft, velour texture of standard brick.

No special tools are necessary to install Z-Btick. They can be cut easily with a hacksaw or filed with an ordinary file to fit any irregularities.

A little water, added to the remaining adhesive, converts it to mortar. It is brushed into the mortar line between bricks with the brush provided, and the finished appearance will be exactly that of a standard brick installation.

Free, full-color literature showing both Americana and Colonial brick in typical installations is available from Z-Briek Company, 5600 14th Avenue N. W., Seattle 7, Washington,

Thomqs Pushing Seomless Roller in Foll Promolions

A completely new and unique approach to the problem of bathroom storage, utility and beauty! The all new modular "Visionaire" by Triangle has been specially engineered to at lastutilize the forgotten and wasted space to be found in bathroom "corners,"

The seamless quality feature of Thomas paint roller covers will be the main point of emphasis in the fall and winter promotional programs of that paint applicator division of Thomas Industries Inc. New packag- ing and point of purchase material now being prepared, will stress its advantages.

Knitted in the Thomas Products Company factory in Johnson City, Tennessee, the making of seamless covers involves a highly patented process. Company officials describe the continuously knitted gleeve as offering many advantages to painters. Among them is the fact that the cover offers no ends that can peel off the roller core and dog ear. Additionally, gaping roller seams due to the shrinking or slipping of the cover material on the core, will not occur.

(Continwd on Page 72)

Aromatic Cedar-Lined Closet.

ruillER mEtcHANl

This is the lightweight Norman Z-Brick

MILLS IN: Coliforniq Oregon ldoho Utqh

Serving oll of centrol ond southern Cclifornio

DIRECT MIIL SHIPilENT

o lruck & troiler . corloqd .

WHOLESALE ONIY

Species:

redwood

whife fir

ponderoso pine

sugor pine

engelmon spruce

douglos fir

BROOKS-DODGE TUMBER COMPANY

7II5 TETEGRAPH RD., [O5 ANGETES 22 P.O. BOX 292, MONTEBETTO

PHONE OVerbrook 5-8650 o TWX 722{/,Os

"Frosty" Fosfer

PO]NS]D]EIROSA

PII]NE MOULDINGS

High qualit! mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns ..all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt

attention and on-schedule delivery at Maple Bros', Inc'

" Jerry" Dodge Bob Turner

"Jefr" Brooks Al Wilson

'YTORE NEW PRODUCT PROFITS

(Continued, lrom Page 70)

lbomas seamless roller covers are made from a blended synthetic fabric and are mechanically applied to an adhesive coated, solvent resistant plastic core. The elastic, seamless sleeve bonds itself tightly around this durable center and is then scientifically heat cured and trimmed.

The Thomas Products division of Thomas Industries Inc., also manufactures roller frames, roller pans and many other painting accessories, along with seamless synthetic and shearling covers. Both are available in a wide range of pile heights, in several core diameters and in lengths from seven to 18 inches. The ffrm,s closely allied Sprayit division is considered to be the world's largest producer of portable paint spraying equipment.

New Vornish Boosts Ultro-Violet Shield

A new marine finish, described as .,the most durable of all clear finishes," has been developed by the McCloskey Varnish Co., one of the nation's leading producers of natural wood finishes.

'Called Boat-Koat, the new product is now available from select dealers through- -fit the eourhy.

Developed and tested under all mariae conditions over the last several years by McCloskey's Research Laboratories, BoatKoat will give more than double the service of most conventional spar varnishes when

This new marine finish, called B0AT-KOAT, was de. veloped by the Mc0loskey Varnish Co.

used on exterior surfaces, according to its manufacturer, In addition, its perfect adhesion prevents peeling or laminating.

A Me0loskey spokesman said Boat-Koat's formula includes a unique chemical which is clear yet blocks out ultra-violet rays of the sun, chief cause of loss of gloss and deterioration of varnish films. The chemical additive harmlessly disperses the harmful rays before they reach the wood itself, keeping it from turning dark with age.

Boat-Koat also contains a high percen- trsc of ro$dr in r hie$ly efiective tang oil-phenolic resin base. The result is a quick-drying, longJasting finish, able to withstand wind, sun, and fresh and salt water hazards. It can be applied over either new wood or old varnish films and paste

wood fillers, with assurance of perfect adhesion.

McCloskey's decision to market BoatKoat, despite its high cos! was made after exhaustive tests on both coasts and inland watersaya proved its durability. The Company said Boat-Koat,s gteater life more than ofsets its initial price, even when the annual savings of time and labor are not taken into account

Wickwire Announces New Sofety Netting

A new protective edge binding just introduced by 'Wickwire Brothers, Inc. on its Cortland Brand Poultry Netting should prove popular with both dealers and customers. It is designed to eliminate the danger of cut fingers and hands when opening the rolled netting. Called "Wick-Gaid,' the new packaging device consists of a heavy cardboard strip whieh wraps around and covers the end prongs of the netting. It is stapled securely in place and cannot come loose until removed by the dealer or customer.

As an added convenience to dealers,\fickwire has color-coded the new pmtective strips with Blue for "Galvanized Before" netting and Red for "Galvanized After." This permits dealers to identify at a glance the two different types of galvanized nqtdag: end s€l€ct them fegter frou- lnveatoiry. The new Wick-Gard binding also permits Cortland Poultry Netting to be opened three times fast€r than netting sealed with staples alone.

Each "Wick-Gard" strip promotes other

IF{N M

FIR . PINE . REDWOOD . SPRUCE . WESTERN HARDWOODS

DIRECT MILL SHIPMENTS CONCENTRATION YARDS

HnruNAl{ ttlAcKlt{

tUl,tBER COIiPANY, lNC.

Sqn Frqncisca 24-1485 Boyshore Blvd.

Los Angefes 23-4230 E. Bondini Blvd.

Cortland Brand products stocked by the dealer. Standard brand name identifying labels vrill continue to be used on Cortland Poultry Netting, in addition to the new proteetive strips.

A catalog paper, describing Cortland Poultry Netting with the new Wick-Gard binding, may be obtained by writing Wickwire Brothers, Inc., Cortland, N. Y.

New Floor Underloyment Worronted Heel-Proof

A new floor qnderlayment warranted against puncturing and dimpling has been introduced by Vancouver Plywood Co., Vancouver, Wash., based manufacturing and sales firm.

Called Vanply Heel-Proof Underlayment, the new product is sheathing grade ply-

Phone JUniper 4-6262

Phone ANgelus 3-4161

wood with a solid veneer sheet under the face veneer. Since there are no voids under the face veneer, Ileel-Proof Underlayment eliminates damage to flooring from the pressure of women's spike heels and heaw furniture-a steadily growing problem to builders and flooring installers. According to David Difford, Vanply vice president and marketing director, Heel-Proof Underlay- ment resists pressures up to 1200 lbs, per square inch, eliminates expensive call-backs and adjustments.

Vanply Heel-Proof Underlayment is available in all thicknesses. In the 16,, and V+" thicknesses, Heel-Proof may be used as a combination subfloor and underlayment in one, and where edges are tongue and grooved, blockings at joists can be elimi(Continueil on Page 74)

Vanply Heel-Proof Underlayment

ASSOCIAIED REDWOOD TilttS

Redwood From Relisble Mills

P.O. Box Y, Arcqlq

TWX: 707-827-O4gg

Phone: VAndyke 2-2416

Bill Brouning

Los Angeles IGL Ysrd

I Dry Aye & Btr

o Fence Mqteriols

. Gqrqge Door Siding

(Continueil lrom Page 73) nated. It is also available with square edges.

Each panel carries the Heel-Proof identification and certifying agency's stamp on the face. A continuous positive identification appears on the back of each panel.

Vanply is marketing new Heel-Proof Underlayment in unitized, stencilled, edgepainted bundles. It is now available through building materials distributors and dealers.

Hew Moislurc Register

lnstrumenl Avoiloble

The Paul N. Gardner Company has announced the new Model 9 Moisture Reg:ister Instrument for retail lumber and building material dealers selling paint. It is equip-

o Green Commons

o Bender

o Loth

Also Direct Rqil cnd T&T Shipments

7257 Telegtoph Rood, Los Angeles

OVerbrook 5-8741- PArkview 2-4593

Norm Voelcker Corl Duproy

lorry Kennington

ped with direct reading scales for testing plaster and lumber. It represents the latest development in portable electronic meters for the building and painting industries.

Model 9 is designed to be used as a trouble-shooter in the field and eliminates costly problems due to moisture in wood, plaster, concrete, brick, etc. Model 9 is particularly efective for fast and accurate spotchecking of such troubled areas before paint is applied. It is a known fact that blistering, peeling and scaling of paint are end results of painting areas that have not been allowed to dry adequately.

It is one piece .and completely portable and weighs less than 2 pounds. Easy to use--(just stick the needles in the test area and take a reading). Direct reading scale for testing plaster in 3 colored cate-

M0utDIll0s-lilL1l DRYIll0

Sening All Southern Colifornio Lumber Yords - Cobinet ShopsFurniture Monufocturers ond Wholesole Lumber Distributors

New Moisture Register Instrument.

gories, green, (dry), yellow, (moist-use with caution) and red (too wet). Direct reading scale for testing wood in range 15-26%. Rugged construction for field use and comes complete with convenient carrying case. Immediate delivery. Guaranteed for one year against defeetive parts and workmanship, Price, complete with direct reading scales for plaster and wood, plus carrying case is $59.95.

"Derby" Door Bumper ls Lotesl Gordon Product

Gordon Associates, Inc., original developer of the adjustable hinge pin door bumper, announces the new "DERBY" adjustable hinge pin door bumper for those

who prefer the "Butterfly" design and construction.

The adjustable feature allows regulating the travel distance of the door from 70" to 100" to prevent needless damage to walls, pictures or other wall or door decorations.

Installation of the (DERBY" Door Bumper is quick and easy: merely remove the hinge pin from the hinge, (top or bottom hinge), insert the pin into the large hole of the Door Bumper and replace the pin in the hinge. No drilling or tapping of baseboards or floor: no inserting an anchor and then trying to find a screw type bumper to fit the anchor with sufficient rigidity to stand the strain.

Floor cleaning: is easy and efortless because the "DERBY" is out of the way, on (Contiru.ed on Page 76)

Adjustable Hinge Pin Door Bumper

(Contiruted, lrom I'age 75)

the hinge, where door bumpers belong: also prevents accidents to children and adults because there is nothing to trip over or bump into.

Compoct Log Splitter Operoted By Single Hond Lever

Designed to save time, efort and expense for those who use or split fitewood, including wood yard, resort, camp and park operators, farmers, professional wood splitters, etc., a compact power implement for splitting logs into convenient firewood sizes has been announced by Mackinaw Products Co., Division of Detroit Tap & Tool Co., 8615 E. Eight Mile Rd., Warren, Mich.

The splitter will handle logs in diameters up to 3 feet cut into lengths tp to 251/z inches. It is also useful in creating convenient size pieces to feed wood chippers.

Splitting is done by a hydraulic ram which pushes the log against a cast-steel wedge. Ram movement is smooth and continuous, providing over I tons of splitting force. Operation is controlled by a single hand lever that is simply pulled forward fol the splitting stroke. The ram is automatically tripped into reverse at the end of the splitting stroke, or it can be reversed at any time during the stroke by tapping the hand lever in the opposite direction.

A unique "power-shift" hydraulic pump, which powers the ram, automatically shifts to higher force levels as required (at a decreased ram speed) to overcome knots and other tough spots that may be encountered in a log.

A highly compact and efficient unit, the

(Continued, on, Page 79)

Compact Log Splitter

PHONE:

5 Carlow Company

Warehouses

to Serve All Southern Colifornio Deolers

t7O3 N. 8th Street COLTON, Colifornio

TAlboi 5-0672

I l38l Brodley Ave. PACOIMA, Colifornio

EMpire 9-5208

738 Eqst 59lh Street

tOS ANGEtES, Colifornio Pleqsqnl 2-3137

6807 McKinley Avenue

LOS ANGEIES, Colifomio Pleosonl 2-3136

2510 N. Chico Street

E[ ,\AONTE, Colifornio Gllbert 3-7345

CUmberlqnd 3-3303

MORGAII D(l(tRS lor Every Use . .

M.400 lnterchangeable Parels Entrance Doors-All Types

SED(!RC0 louvers & Hardwood Southern Aires

FLUSII DOORSASII_MAH|)OAIIY _BIRCHMAS|)IIITE_BEECH

FIR PTYW|I()D_ JAPAilESE PLYW(!(!D

NORDCO DOORS

I.OUVER DOORS

3 PANET DOORS F.3

FOUR PANEI. RAISED F-44

X.BUCK FRONT DOORS

sAsH DOORS F-r3

RAISE PANEI. I.OUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

I.OUVER BTINDS

MONTEREY TYPE DOORS

..SOUTHERN AIR'' DOORS

Estqblished 1896

WHOTESATE ONIY

LETTERS

l.H.P.A.

Mr. Ole Ma-v

California Lunrber Merchant

Dear Ole:

I'm most apologetic for not having sent you some information on the IHPA/Japanese golf tournament. What happened was that the IHPA were hosts to the Japanese at a golf tournament and dinner. Mr. Mochizuki, Japanese Consul, was guest of honor at the dinner, in company with Mr. Eguchi of Marubeni-Iida, Chairman of the Japan Traders Club. The dinner followed a g:olf tournament between Southern California plywood importers (IHPA), the Lumber Section of the Japan Traders Club, the Japanese Steamship Owners' Association, and the American Steamship Association. Each of the organizations participating donated a very handsome trophy. The winners were as follows: The American trophies were won by Mr. Yoshinori Aoki of Mitsubishi International Corporation and Mr. Kazuhiko Nakai of Iwai New York, Inc, The Japanese trophies were won by Mr. Warlen Penland of States Steamship Company and Mike Powers of Williams Dimond & Co.

The lumber and plywood industries of Japan and the United States have become very much dependent upon each other. This informal golf tournament and dinner is another example of the closeness developed between buyer and seller.

The function was jointly organized by Mr. Komori of Marubeni-Iida, President of the Lumber Section of the Japan Traders Club, and myself as Southern California President of the Imported Hardwood Plywood Association.

Cordially, Gregory Frumkin

Pacific Wood Ploducts Company

MORE NEW PRODUCT PROFIIS

(Continued, lrom Page 76)

splitter is only TlYz inches long by 29 inches high and iits conveniently in pick-up trucks and many station wagon models for field transportation. It is also equipped with semi-pneumatic tires which make manual hauling over shorter distances nearly effortless.

Body construction is all-steel and welded for maximum ruggedness. The splitting wedge, made of cast steel with a hardened heat-treated edge, is also welded to the frame.

Two models are currently available: Model LS24WG poweled by a 3-hp gasoline engine and Model LS24WE powered by a 2-hp, ll51230 VAC electric motor. Special electric motor options are also available.

A nationwide distributor set-up is being formed with several distributors already selected. The company is handling orders directly from areas where distributor or'ganizations are not yet established.

Armite Oil-Mire Precision Instrumenl Pen Oiler

The Armite OIL-MITE Oiler features a new unique design for precision lubrication of instr-uments, gages, geals, clocks, office equipment, hobby units, household appliances, etc.

The plastic container has an extendingretracting "needle-thin" stainless steel tube. With finger tip control, the special instnrment oil is easily dispensed through thc tube a drop or fraction of a drop at a time,

Consisting of a riveting tool, similar in appearance to a pair of hand pliers, and quantities of three sizes of "POP" rivets, the kit can be used for everything from repair of toys, appliances, sporting equipment, metal furniture, boats, house trailers and automobiles to assembly of air conditioning and exhaust ducts, and numerous home workshop or maintenance projects.

The overall reach of over 9" puts a drop into most difficult spots. The tube then retracts into container where the captive cap seals end of tube. The clip is for pocket holding as pen.

Contents visible, container refillable. Furnished with best non-gumming non-oxidizing instrument oil. Mil. Spec. oil available. Having unlimited use potential, OI[,- MITE is needed by every mechanic for industry, shop or home.

USM to Morket "Pop" Riveting Kit for Home Morket

What is claimed to be one of the few completely unique new tools to be ofrered through lumber and hardware outlets in the past ten years has been introduced by the Fastener Division of United Shoe Machinery Corporation.

Distribution will be arranged by the company. Kits will be channeled to hardware departn-rents of retail lumber dealers across the country. A rack-type display unit with a try-it-yourself station, "POP" riveting kits, boxes of replacement rivets priced at 49C, and visual display material will be provided to each retail outlet.

USM spokesmen emphasized that a market test by the National Retail Hardware Association has indicated a volume market.

For the first time. it provides the home handy man, repair man and hobbyist with a fast, easy way of joining metal parts, fastening plastics, wood, fabric and other materials either to metal or to each other.

The rivet is set simply by inserting the stem in the nosepiece of the tool, inserting the rivet in the hole of thg work, and squeezing the handle. The entire operation takes only a few seconds. The rivet pulls up the pieces of the assembly and fastens them tightly and permanently. The joint does not loosen due to vibration or service as screws or bolts often do, and, unlike screws, the holes need not be tapped.

?he consumer kit is said to be based on years of experience with "POP" rivets in industry, and with a line of tools that range from manual to power operated pneumatic, electric and hydraulic types. "POP' industrial rivets currently are being used throughout the metalworking, boat building, construction, marine, furniture and automotive industries, including several 1964 models in production by the big three automotive companies.

Introduction of the consumer kit at the retail level is already in full srving. It has been backed by continuing consumel advertising and publicity campaigns in national magazines and newspapers. Marketing plans also call for a heavy promotional effort during fall with emphasis on the kit as a gift for the holiday season.

Additional information on the kit and the program can be obtained from the Fastener Division, United Shoe Machinery Corp., Shelton, Conn.

The Armite 0lL-MITE Pen 0iler.

Unique new riveting knit for the home handy man will be priced to retail at approximately $5.95.

N.F.P.W. ANNUAT ctvrc tuNcHEoN

(Continued, lrom Page 26)

helped to organize and direct Community Chest campaigns and has served on forestry and industrial committees of the Chamber of Commerce. Other civic activities have involved service on the Sacred Heart Medical ,Center Foundation Board, the Sacred Heart Hospital Lay Advisory Board and the Oregon Forest Managem,ent Research Advisory Committee.

Born in Portland, Ore., April 7, LglB, Giustina spent his early years in Pleasant Hill and attended Oregon State College in Corvallis. He married the form,er Jacque-

line Laraway in 1943 and is the father of three childr Natalie, 15; Laraway Michael, 13, and Irene, 10.

Giustina's business interests encompass more than the lumber industry. He is president and a member of the board of the R. H. Pierce Manufacturing Co., president and board member of the Controls and Communications Co., and board member of the Cascade Fiber Co., all of Eugene. He is also on the board of the Mt. June Lumber Co.

Giustina holds membership in the University Club of Portland, the Elks, the Rotary Club of Eugene, the Town CIub of Eugene, Phi Sigma Kappa Fraternity and the Young Presidents' Organization.

Oregon Lumbermon on World Study Mission

Carl E. Wimberly Jr., Medford, was the only lumberman among 22 wholesale industry representatives from throughout the United States that embarked from San Francisco, September 30 on a 30-day wholesaler world study mission.

President of Western Lumber, Inc., and a member of National-American Wholesale Lumber Association, Wimberly will examine lumber export market potential in 1I countries in Europe and Asia.

The mission includes representatives of a wide range of products and services at the wholesale level o{ U.S. business.

ARTZONA WOOD COUNC|L

(Continued, lrom Page 30)

Advertising Committee Chairman Robert J. Bluell invited three leading Arizona advertising and public relationi agencies to present a promotional program to the com. mittee. The firm of Jennings & Thompson Advertising, Inc., Phoenixo has been selected to professionally plan, supervise and execute the Council's total program of advertising, publicity and promotion.

The Council has printed a detailed brochure outlining the purposes of the organization, the costs of participation and the

goals of the program. The challenging title of the brochure is "You'll Never Get So Much For So Little." Copies are available for prospective members by writing Ari zona Wood Council, P. O. Box 7548, Phoenix ll, Arizona.

Hqllinqn Lumber's New Closure Strips for Corrugoted Mouldings

Hallinan Lumber Company of Portland has introduced a new product for use in the construction of prefabricated structures for out-door livingClosure Strips, to match corrugated covers.

These corrugated closure strips are of kiln-dried hemlock, and provide these ad. vantages: Accuracy in manufacture assures a permanent seal. Accuracy of alignment is assured by the precision manufacturing of these strips.

Stability is not affected by temperature extremes. Good assortment of lengths available for speedy installation. Made of durable wood possessing superior weatherability-is ready for stain, paint, or natural finish. A new Iow cost. Labor-savins advan. tages in design. Corrugated closule strips are guaranteed structurally for the lifetime of the original structure.

speciolized

Los

-

LUMBER, HANDLING &

storoge spoce to leose

---.odjocent to Sonto Ano Freewoy-

lT's A F A C T . . . rERrvurE H.ME DEsrRUcroN rs sEcoND oNty ro F'RE.

WARREN lNc.

..KNOCK-DOWN'' TRUSS SYSTEM

(Continueil lrom Page 38)

be re-assembled incorrectly. There is absolutely no chance for error.

'Chord members are ,basically 2x4 Doug' Ias Fir or 'West Coast Hemlock, grades 1200f and 1500f. The efficiency of the trusses enables longer spans without the necessity for larger size or premium grade lumber. All trusses are in accordance with FHA specifications and major building codes.

Besides marketing the manufactured trusses themselves, the companyo through another outlet. will sell the CECO truss plates in quantity, plus the complete manu-

facturing system (jig, press, etc.) to truss manufacturers or large-scale builders. Company officials point out that retail lumber dealers can inventory a broad line of standard trusses in a relatively small space, thus eliminating the time normally spent to make trusses to order. This is particularly appealing to dealers who do not want to manufacture their own trusses but still feel it necessary to supply them to their customers.

For customers relatively near to the point of manufacture, the firm also ofiers permanently-assembled trusses or trusses which are half disassembled, and need only be connected at the peak and splice.

Virtually any shaped roof can be con-

structed with CECO trusses. Hips, valleys, ool" and o'H"-shaped roofs are possible, with overhand and soffitt returns available in any style.

Detailed cost and material information on the trusses and truss plates are available from Component Engineering Co., P. O. Box 453, Lake Oswego, Oregon.

Donville lumber & Worehouse

Moves to New locotion

Danville Lumber & Warehouse Co. has changed its name to Danville Lumber Com' pany and moved into brand-new quarters east of town in Danville, California. Dan' ville Lumber is a branch of Sun Valley Lumber Co. in Lafayette.

W HoHsArE oNty (rN DRIED & GREEN FoREsT pRoDucTs

BEN WARD 682 Monqdnock Bldg., Son Froncisco 5

FOREST PRODUCTS DAY . 1963

(Continued, lrom Page 6) show this year was especially dangerous because of high winds, but he put on a terrific show and even updated his act by substituting a twist number instead of the Charleston he did two years ago when appearing at the Fair. All this, mind you, on a f-inch cut, sixty-five feet up in the air!

The linal event was the crownins of the King of The Foresl, Danny Sailor niturally" by pretty Colleen Courtwright of Tarter, Webster & Johnson, Redding, who will again reign as Queen of The Forest for t963.64.

Forest Products Day is a non-profit organization which each year brings the Lum. ber N{essaee to thousands of Californians. A large number of retailers. wholesalers and manufacturers support the project by contributions of from $10 to $50 each year. The success of the event is entirely de. pendent upon these contributions and everyone connected with the industry is urged to plav a little part in building Forest Products Day into what could be the main event o{ the annual California State Fair. OIIicers of the non-profit organizgtion are: C. T, Gray, American Forest Products, acting president; LeRoy Stanton, E. J. Stanton & Son, vice-president; and C. D.

LeNfaster, publisher emeritus of Western Building Review, secretary-treasurer. Direc. tors include C. Russell Johnson, president of Union Lumber Co., and Bob Nikkel, head of Nikkel Lumber Company of Sacramento.

The world's largest Douglas fir tree, which measured 15.6 feet in diameter at ground level, was blown over in the October 12 hurricane last year. It was about 1000 years old, grew in Oregon's Clatsop county on Crown Zellerbach Corporation lands. It was in a small dedicated park set aside by the company.

We specialize in FOREIGN and D0MESTIC HARDWOODS & SOFIWOODS. Give us a call: Mynond 5-5501

CONSISTENT QUATITY AND RAPID, COURTEOUS SERVICE

.6.2 ro rNsrALL

ro ADJUsT

Fuelond lubricont Guide for GM Diesels

A Guide for selecting fuel oils and lubricants which contribute to optimum performance and longest life for GM Diesel engines has been developed by the Detroit Diesel Engine Division of General Motors.

The characteristics of various types of fuel and lubricating oils most favorable for use in GM Diesel engines are fully covered. Also included are the Division's recommendations pertaining to the use of Supplement 1 and Series 3 oils in its products.

The Guide can be obtained from GM Diesel distributors and dealers or by writ- ing the Detroit Diesel Engine Division,

13{00

48228.

W. Outer Drive, Detroit, Michigan

Electric DrillOfiers Vorioble Seed Contrcl

A new half-inch professional type electric drill with variable speed control ranging from 150 rpm to 600 rpm is being offered in the Thor SpeedTool line by Thor Pow6r Tool Company.

Now, the same drill can tre used at 150 rpm for masonry and steel work and on up to 500 rpm for wood, plastic, aluminum, etc. Speed is adjusted simply by turning a dial on the handle. A heavy duty reversing slide switch in the handle gives even more versatility to the drill. The new

CALIFOTNIA

IU'IAIEI IIETCHANT

power tool carries a five-year warranty and features the Speed-Way "Thermoweld" motor which is guaranteed against burnout.

Full-wave electronic speed control is accomplished in the U.L industrially rated drill by means of self-contained diodes which convert AC-DC current to straight DC current and thus provide more power.

Diodes used in the drill are rugged, trouble-free, and they provide full torque at all speeds. Manufactured by the SpeedWay Division of Thor Power Tool Company, the drill is listed as number 1436RSC. Retail price is listed at $99.95.

For further information write to Thor Power Tool Company, 175 N. State Street' Aurora. Illinois,

.a.k^ LUMBER sALEs coMMrssroN BROKER,S

234 E. Colorodo Blvd., Suite 515 o Posodens, Colif.

TIVX: 213-449-1452 MUrroy l-4668 (Roy Von lde or Eddie Sevord)

Exclusive Southern Colifornio Representotive: WOLF CREEK LUMBER GO., Gronts Poss, Ore.

ooilIixed Load,s a Specialty"

"Custorn Senfice lor Eoery Order"

PETALUMA, CALIF.

P.O. Box 997.PO*et 3-1545

Wbolesale Distribunrs

FOREIGN AND DOMESTIC

HARDWOOD MOUTDINGS

Gleor Ock Thresholds

Rod ond Spirol Dowels

PTYWOOD

HARDWOODS for: QUALITY o DEPENDABILITY . SERVICE

known

STATEMENT

(Ac-t of October 23. 1962: Section 4369. Title 39, Urrited States Code). 1. Date of hling Sept' 20. Lg63| 2. Title of publication. The California Lumber Merchant; 3. Frequency ot issire. Mo'nthlv: 4. Leaiion of knbwn office of publication, Rmm 421' 412 W' 6th-st'' Lc Angeles i4, California: 5. Laation of the-headquarters or general busines-s-otttces of the publishers (rot printers), Roorn 421, +12 W.6th St., Lc Angeles 1+, (alrtornra.

6. Names and addresses of publisher. editor' and managing editor: Jack C' Dionnc, publisher emeritus, Rmm 42t j +tZ W. eth St., Lm Angelis 14, C:lifornia. David Crrtler, marraging editor, Rmm *21, +12 W. 6th St., Los Angeles 14, Califorrria.

7. Owner (if owned by a corporation, its name and address 4ust be stated and- alp immediately ihe..und.r ih..,t",i", and addrescs of stockholders owning or holding 1 Dercent or more of total alnount of stock. If not olvned by a corporation, the -names and addresses of the individual owners must be given. If owned by a partnership or other unincorporated 6rm. its name and address.'-rs well as that of each individual must b" sive;rt. Name. A. D. Bell, Ir-, addresi,2o30 Union St., San Francisco 23, Calif.; M"ax Cmk, address, +20 Mirkit St., San Franci*o 11, Calif.

8. Kmun borrdholders. mortsaqees. and other security holders ouning or holding 1 percenr or more of totil amo[ni of bonds, mortgages oi other securities (if there are none, m state). None.

9. Paragraphs 7 and 8 include, in cases where the st@kholder or.security holder appears u"pon the bmks of the company as t-rustee or in any .other. fiduciary relation, the nri,ne of the oerpn or corporation lor whom such trustee ls actlng' also the statements in the two paragraphs -show the affiant's full knowledge and belief as to the circumstances and cbndiiions under ubich stockholden and securitv holders who do not "ooiir uoon the boks of the comDatt! as trustees. hold stak and'securities in a apacit'v'other^than that of a bona fide'oulncr. Names and addrases of individuals who are iib.lttoia.re of a -corporation which itself is a stckholder or holder of bonds, mortgaqes or other securities of the publishing corporation have been included in paragraPhs 7 ind 8 when the interests of iuch individuals are equivalent to 1 percent or more ot the total alnount of the stmk or securitics of dle publishing corporation'

10. This item must be completed for all publications except those-which-do n9! c4lr.y advertisins other than thc nublisher's ou'n-and which are named in sections t32.231' 132.n2, Znd 133.233. posr;t manual (Sections t355a, 4355b, and +356 of Title 39' United Statrs Code). A. Total number copies printed (net prcss run), average number conies each issue durins precedinq l2 months, 3,000; single issue nearest to hling datg r.ooo- g- Paid circuldiidn. (1)'To term subscribers bv mail, carrier delivery or by oihe, m"ans, averaqe number copies each issue during preceding l2 morrths,- l'900; sinsle issue nearest to filine date, 1.900. (2) Sales through agents' news dealers, or othinvise. none. C. Frce diitribrrtion {including ramples) by mail, carrier delivery, or bv other'means. averase number copies each issue,luring preceding l2 mouths, 1'100; sinsle issue neare.t to-6ling date, 1,100. D. Total ttumber of coPies distributed. (Sunr of lines B1, ts2 and C), avlrage number opies each issue during preceding 12 months' 3,000, singlc issue nearest do tiling date, 3'000.

I certify that the statements made by me above are correct and complete. (Signature of Managing Editor) David H. Cutler.

PONDEROSA & SUGAR PINE

NEDWOOD E INCENS|E CEDAR

TVHIIE & DOUGTAS FIR

Lcslie G. "Les" Possmore

Fred L. Possmore

Box 469 Oroville, Colifornio-Telelype 916 568-231

Bronch Ofrice: Room 201, Hollywood Knickerbocker Hotel

l7l4 N. lvor Avenue Hollywood 28, Colif. Tel. No.: 213-467-6550

"Tacking Tipsfer" Describes Home lmprovement Stopling

Tips on choosing the right staple for your home improvement work plus stepby-step instructions for such useful do-ityourself projects as repairing screens, installing ceiling tile, insulating the home and upholstering are graphically described in a new l?-page booklet named the Markwell "Tacking Tipster."

Directed to the amateur craftsman and homeowner, the booklet has been prepared by the 44-year-old Markwell Manufacturing Company, Inc., a leading manufacturer of staplers, tackers and staples. Described as the most complete work of its kind, the booklet accompanies text with step-by-step illustrations, thus permitting the "do-it- yourselfer" to perform any of the home improvement projects described. . Basic tool for each of the projects is the vereatile Markwell LB Tacker or Staple Gun. The booklet also features a two-page Staple Guide which describes in detail the various lengths and types of staples available for specific do-it-yourself projects. Homeowners for the first time, can select

the size and type of staple that will suit each home improvement job.

A handy reference for any homeowner and for apartment dwellers as well, the Markwell "Tacking Tipster" is available upon request from Dept. 75, Markwell Mfg. Co., Inc., 424W.33rd St., New York, 1, N.Y.

FREE Woll Chqrt of Conversion Foctors

A reference Table for Engineers and other Executives in Wall Chart form has been published by Precision Equipment Co. This Conversion Chart is amazingly useful for engineers, shop men and other executives.

Included are common conversions such as inches to ceatimeterg or watts to H.P. as well as rnany conversions that are difficult to locate in reference manuals. (Some such examples are atmospheres to Kgs/sq. cm, cm,/sec to miles/hr, cu. ft. to liters, microns to meters, quintals to lbs., etc., etc.)

For your free 'Wall Chart of Conversion

Lineql, art-to-length ond Finger.iointed

CUT STOCK

Sosh & Flush Door

Phone! 916-533-6461

Alpine Forest Products, wholesole lumber distributors

Call:

714-776-4811 P*rt/' Cooot S"ft*"oJo

Direct shipments, L.C.L. from yord stocks

ALPTNE FoREsr PRoDUcrs

Moiling Address: 125 Eost Boll Rood Suite 205

Dexter Hordwore Kits For Storm Doors

Two new Colonial storm door hardware kits with an etched black finish have been introduced by Dexter Lock Division, Dexter Industries, Inc., Grand Rapids, Mich', to meet the increasing demand for the popular wood storm doors installed on Colonial and Early American homes.

The kits are conveniently packed in one carton for package sales and easy inventory. Kits contain a lock, three strap hinges, a hydraulic door closer and a spring chain door protector with complete installation instructions.

Kit No. 1159K1 features a tubular storm door lock and Kit No. 1100K1 is available with a single bore lock, all other items included in the kits are the same.

Additionai information is available on these new Colonial combination door hard-

ware kits by writing Dexter Lock Division, Dexter Industries, Inc., 1601 Madison Ave., S.E., Grand Rapids, Michigan.

New CF&lNoil Cotolog

Nails of every size and type are covered in the new 76-page pocket-size catalog for Western states released by The Colorado Fuel and Iron Corporation. Liberally illustrated, the new CF&I catalog (WFR-267) covers special applications, finishes, coatings, points, selection, heads, shanks, gauges and packaging. Tacks, brads and staples are included. Thumb index markers locate nail groupings. If you're west of the Mississippi, write: General Office, The Colorado Fuel and Iron Corporation, P.O. Bcx 1920, Denver, Colorado.

o Douglcrs Flr

o Ponderoso ond Sugor Pine

A.L.lloovE,R. c(D.

Celotex Plostic-Cooted Tile

ls Highly Wsshoble

A new, highly washable acoustical tile, called Plastic-Coated Bolero, has been introduced by The Celotex Corporation. Its surface is covered with a tough, permanent plastic coating that provides high resistance to grease and oil and lends added protection against wear and soiling. Ideal for kitchens, recreation rooms, family rooms, and other activity-centered areas of the home.

The exclusive, patented Bolero design of miniature perforations provides high acousticnl cffeiency. Diamond white ffnish never yellows, adds brightness to the ceiling. Interlocking E-Z joint conceals stapling to furring strips, helps insure accurate alignment and level installation. Ceiling may also

be installed by adhesive over smooth, firm sur{ace. The lL in. tile is available in 12" x 12" sizes. The Celotex Corporation, 120 South LaSalle Street, Chicago 3, Illinois.

HIAB Speedlooders

New data sheets on HIAB Speedloader truck-mounted fully-hydraulic self-loaders for handling prefabricated roof trusses and other building components are now available from HIAB Hydraulics, Inc., 3410 Lancaster Pike, Wilmington, Del., 19806. Speedloaders mounted on trucks and traetors are illustrat€d in the data she€t. Taking up only a few inches ol vehicle frame length, a Speedloader lets one man alone load and unload large, heavy sections easily and safely, and erect many pieces directly from the rig.

Bob Hover Stusrt Jonec

Dick Hoovcr

SPECIALISTS TITI EFFTCIENT DTSTRTBUTION DOUGTAS FIR REDWOOD PINE

U.S., CANADA JOINT PROMOTION

(Contitw,ed lrom Page 18)

Lawrence D. Kellogg, L. D. Kellogg LumbelCompany, Alexandria, La.; and Mark Townsend, Townsend Lum.ber Company, Stuttgart, Ark.

Besides McRae, Canadian participants at the meeting were: R. C. McMillan, Crown Zellerbach (Canada) Ltd., and J. F. Johannson, McMillan, Bloedel and Powell River, Ltd., Vancouver, B.C.o directors of the Canadian Wood Development Council; R. H. Ellison, Canadian Colleries Resources, Ltd., Vancouver, vice president,

British Columbia Lumber Manufacturers Association; Carl Frantz, Merrill-Gardner, Ltd., Williams [,ake, B.C., president of Cariboo-PGE Lumber Manufacturers Association; N. R. Dusting, Vancouver, manager of the British Columbia Lumber Manufacturers Association; R. J. Gallagher, Prince George, 8.C., manager, Northern Interior Lumbermen's Association; and R. F. DeGrace, Ottawa, executive director of the Canadian Wood Development Council.

PREFINISHED SIDING

(Continued, lrom Page 48) ing assures better appearance, longer serv.

ioe life of the paint surface, less mainten. ance," he emphasized.

Advantages stressed by Weyerhaeuser are the warranted performance and the atten. dant sales appeal, application in any weather, easy conventional application, and favor. able lengths . up to 16' with a high pro. portion of 12'-16' stock.

One of the newest products is a wood sliding glass door which can be used in new indoor-outdoor, all-glass walls. The wood frames will not sweat and have high. est insulating values. They will fit any decorative scheme.

I5 YEAR,S RELIABLE SERVICE TO THE SOUTHERN CALIFORNIA TR,ADE

LUMBER STANDARDS BAttOT

(Contiru,ed lrorn Page 4)

the proposal from the U. S. Forest Products Laboratory and from the Building Research Division of the Bureau of Standards.

Another part of the procedure will be to offer the standards proposal for publica. tion to trade journals and "other appropri ate news media."

When organizations submit the names of members to be polled about the new size tandards, they will be expected to set forth the criteria by which the names w€re se. lected, 'oin order to assure balanced representation of region, of size, and of activity," the Commerce Department stated. The list of persons to whom ballots will be maile d will include individuals who have specifically requested placement on the list, it was announced.

While the Commerce Department made no arnouncement of the dates bv which it hopes to complete the various steis involved in its standards procedure, informed sources indicated that a tentative timetable calls for ballots to be mailed to the "acceptor list" by the second or third week in October and for a final decision to be reached by next January l, original target date for completion of the program.

Following are some of the organizations

whose members will be sent ballots by the Commerce Department.

American Forest Products Industries, American Forestry Association, American Institute of Architects, American Institute of Timber Construction, American Road Builders Association, American Savings and Loan Institute, American Standards Association, Architectural Woodwork Insti. tute, Associated General Contractors, Association of American Railroeds, Building Officials C,onference of Americao ,Chamber of Commerce of the U. S., Consumers Union of U. S., Furniture Design Association, General Contractors Association, Home Manufacturers Association, Middle Atlantic Lumbermen's Association, Mobile Home Manufacturing Association, National Academy of SciencesNational Research Council, National - American Wholesale Lumber Association, National Association of Commission Lumber Salesmen, National Association of Lumber Salesmen, Inc., National Association of Manufacturers, National Association of Plumbing Contractors, National Building Material Distributors Association, National Lum'ber and Building Material Dealers Association, National Lumber Manufacturers Association, National Savings and Loan League, National Woodwork Manufacturers Associationo Northeastern Retail Lumbermenls Associa-

tion, Outdoor Advertising Association of America, Philippine Mahogany Association, Producers' Council, Inc., Red Cedar Shingle Bureau, Southern Pine Association, Southern Pine Inspection Bureau, U. S. Savings & Loan League, West Coast'Lumber Inspection Bureau, West Coast Lumbermen's Associationo Western Pine Association and Wooden Box Institute.

$5 Million Richmond Gypsum Unit

National Gypsum Co., currently building a 75,000 sq. ft. warehouse at Richmond, Calif., has revealed it will start construction on a $5 million gypsum products plant also at Richmond.

This will be the Buffalo-based building materials firm's first West Coast production facility.

Contract for the plant construction has been awarded and completion is slated for next July l, while the walehouse already is nearing completion and will be ready by November.

Gypsum ore for the new plant will be mined in Mexico and shipped to the plant by water to be made into wallboard, lath and sheathing.

At capacity the plant will produce mat. erials for 30,000 homes a year.

JAil|t$ [. ]|AII. CO.

SrAD,Ul/t SEALNG SPECIAI.ISIS

PORT ORFORD CEDAR -:- ALASKA {Yellow} CEDAR Manufaclured ol Nevork, Colifornio Represented in Southern Colifornio by Americon Hordwood Co.

twodern Rotter Equipmen' Jnn J*r*f,n, JJon/inv

o Phone SUiter 1-7520

105 Montgomery Street SAN FRANCISCO 4

Since 1944

Check our Lumber ond Plywood Houling Rotes to Clork County ond Nye County, Nevodo covers Los Vegos, Boulder-Henderson oreo ond Mercury-Tonopoh oreo ALSO OUR LOCAL RATESEXPERIENCED PERSONNEL - PROMPT SERVICE 9258 Muller Street, Downey, Colifornio TOpoz l-1822 l.C.C. M.C, #96407

IASHIEY LUllfBER, lnc.

WHOTESALE TUMBER O

P.O. Box 546 Lo Conodo, Colif. ffiapman 5-8805

West Coost Wholesqle cnd Mill Ropresenlotiye

. ALL SPECIES O

TUMBER .. PTYWOOD .- AttIED WOOD PRODUCTS

Vis Direct Shipmenr -

RAII -. CARGO .- TRUCK-&-TRAIIER

RICCI & KRUSE tUl,lBER CO.

WHOLESATE _ JOBBING

Speciolizi,ng in

KILN

DRIED

TUMBER

Ponderosq ond Sugor Pine Clear Fir ond Redwood

HAWES ST. & ARMSTRONG AVE. SAN FRANCISCO 24 Mlssion 7-2576

CORPORATION

190 North Willow P.O. Box 415, Riolto, Colifornic

YOUR KEY TO BEITER SERVICE FOR Att YOUR TUMBER REQUIRENAENTS

CIASSIFIED ADVERTISING-Potition Wnted 92.0O pcr linc, minimum t4.5O. All o$cr $3.OO pcr linc, mininum t6.OO. Two lincr of oddrcrt (your oddrcr: or our box nsmbcrl (ounl c3 on. linG. Clcing dote for copy is ths 2Oh.

POSITION WANTED

CTASSIFIED ADVERTISEMENTS

SEVEN YEARS VARIED mill and wholesale experience. presently assistant salesmanager. Good product knowledge. B.S. degree, adaptable and willing to work. Write Box 50, California Lumber Merchant, 4I2 W.6th St., Suite 421, Los Angeles 14, Calif.

HEIP WANTED

LUMBER DIYISION MANAGER FOR HAWAII-Large Honolulu building supply firm. AAA1 rating, looking for top flight manager with solid administrative background. Must have considerable experience dealing with contractors. Starting salary $1,000 monthly plus profit sharing and departmental bonus, fringe benefits and expenses. Age open but prefer candidates under 4b. Send complete resume first letter-all replies strictly confidential. Personal interview will be held in Western States. Box 51, California Lumber Merchant, 412 W.6th St., Los Angeles 14, Calif.

IF YOU CAN QUALIFY as shipping clelk and want a salary commensurate with your California Lumber Merchant. 4I2W.6th St..

in retail lumber yard ability, write Box 52, Los Angeles 14, Calif.

EXPERIENCED RETAIL LUMBERMAN-all-around office sales. Specializing in do-it-yourself and add-a-room projects. Good future for able. ambitious man, with imagination and good person- ality. Local experience prefen'ed. Replies kept confidential. Write Box 54, California Lumber Merchant, 412 W.6th St., Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

MODERN LUMBER YARD in Central Calif. Sales heavy in hardware and farm supplies. Will sell, lease or take in partner with capital and management ability. Write Box 53, California Lumber' Merchant, 412 W.6th St., Los Angeles 14, Calif.

LUMIIER YARD FOR SALE or lease. No stock. Owner sold stock due to health. San Joaquin Valley, Calif. This town needs competition-25,000 population, only two yards. Truck and fork lift for sale also. Contact Frank J. Kotey, Hwy. 99 at Lockeford, Lodi, Calif.

l{amcs ol Adyartisars in this Departmtnt using a l.r llumber cannot ba relcased. lll inquirlcs and relhs should be addressed to Bor shswn in thc adyldiscmtnt.

LUMBER YARD FOR SALE, booming North Shore illness forces sale. No inventory to buy. Includes apartments and 3-bedroom house. Write Speeter Carnelian Bay, Calif. Phone 546-2152.

Lake Tahoe; 3 furnished Lumber Co.,

PROFDSSIONAL SDRVICE, LET ME SHOW YOU building supply retailers how to improve credit granting procedures and increase collections and sales. No collection agency involved. Over 30 years'experience. Refer to "The Credit Corner" in this issue. Write: Wm. E. Locke, 3401 Balboa, San Francisco 27, Calif.

ESTABLISHED REDWOOD WHOLESALE lumber yard in metropolitan Los Angeles area. Complete milling facilities. Best oppor- tunity ever offered. $50,000 cash required, balance on terms. Principals only. Contact Box 48, California Lumber Merchant, 412 W. 6th St., Suite 421, Los Angeles 14, Calif.

FOR SALE: LONG ESTABLISHED Central California retail lumbcr and building materials firm. Modern new buildings, fifteen minutes from fine University. Large level site with inside railroad track in substantial city of sound growth. Present management nets ten cents per dollar on sales before taxes. Address inquiries to Box 44, California Lumber Merchant, 412 W.6th St., Los Angeles 14, Calif.

_ATTENTION TIRED LUMBERMEN-

Yucca Valley-Cool, Clear, Smog Free.

Excellent Investment Opportunities. Contact Lou l{olland

Western Hills Estate, Yucca Valley Phone 365-3161

EQUIPMENT FOR SALE

1963 GMC RETAIL LUMBER TRUCK. H.D. 2a/z ton with 13Yz' lumber body. (Tail roll, dead roll, binders, etc.) Truck equipped with 180 h.p. engine, five-speed transmission, two-speed axle, 900x20 tires. Only 3800 miles on this unit. For further information call collect: F. B. Hart Co. ATTN.: Bruce lfart. GI 1-6155. Sacramento; 1441 Richards Blvd., P.O. Box 1437.

IIEAVY FORK.LIFT TRUCKS

RENTAL AND SALES

MacKAY MILL SERVICE NEptune 8-9428

822 - 69th AvenueOakland 21, Calif.

EQUIPMENT FOR SALE

111 ton Gerlinger Fork Lift

19 ton Hyster Fork Lift 1958

38 ton Gerlinger Fork Lift

2-7lz ton Hyster Fork Lift

L-7r/z ton Ross Fork Lift

14 ton Ross Fork Lift

l-3Y+ Hyster Fork Lift

May be seen at MacKay MilI Service 822 69th Avenue Oakland 21, Calif.. Phone 638-9428

CLAY TRUSS & Lumber Cutting Machine. Has four saw heads plus ra.fter seat cutting attachment with carbide saw blades. Opens to 22'. Nearly new condition. $5,750.00. GREEI{LEE #545 double end 1-0', 8-head tenoner. AU tilting heads very good condition. Ready to use. Have lots of heads. $10,950.00. Edo Lumber Co., 1655 Old County Rd., San Carlos, Calif. Phone 591-9441.

BUYER'S GUIDE

tOS ANGETES

umlll ALD umlcl ?loDucrs

Al ?rirco Conpony-.-------*-.--------..SPruce 5-3537

Afpinc Forort Prcduclr -----.-..77U811

Arrricon Hrrdwood Co..-.---.--------Rlchmond 9-4235

Aagclur Hordwood Compony------.------.tUdlry 7-61 58

Arcolq lcdwood Co. (Pclc Kcpon).--.W$rlcr 61818

Arizonq-Cql Pine Co. --..-.-..-873-5390

Arrociolcd hdwood Atilb--.-.-..--.---.OVcrbrook 5-8741

A|lor Lunbrr Co.-----------.-----..-.--.-ttAdiron 7-2326

Awlon llorrlding-------.--.--.-.-.....------.-...DAvis 9-41 l5

Socl luarbcr, J. Willion.---.-........-..-REpublic l-8726

llonoo lunbor Solo Co. -.---..*.-.CApitol 5.t246

Bllrr lumbcr Co., Inc..--..-.-RAymond 3-l6El-3-345,1

lohnhoff lurnbcr Co., Inc..----.--.----Rlchmmd 9-32f5

Srcoks.Dodgc lumbcr Co..------.--....OYerbrook

fqcorna tunbcr Solcr, lnc.---.--.-----.-.--..MUrroy I -6361

Torlor, Wcbrtcr & Johnron, Inc,.-......ANgclut 9-7231

T. H. & F. Solcs, lnc.----..-----.-*-.---.-.-.-ilEmlock 2-3,181

Twin Hqrborr Lurnbcr Co,.-.----....-.--..SPruco 5{318

Union lurnbcr Compony.-.-..--. -..----]AAdion 7 -2282

Unitcd Whbc. lunrbcr Co...-.---.---.----A.l9clur 3-6166

Unitcd Sloler Plyrood Corp.----.--.--.[Udlow 3-3441

U.S. Plpvood Corp. (Glcndolc)-.-----.....-.Clrrus,l-2 I 33

U.S. Plywood Corp. {tong Bcochl-----..HEnlock 2-3901

U.S. Plywood Corp. (Sonlo Anol -..-.Klmboily 7-1691

Vqn ldc, Roy ---------.-..-----------Jlunoy l{668

Webcr Forest Products, J. F. -----------.---.-RA 3-16ll

Wcndling - Nolhon Co.-.--.-..---.---.CUmbcrlond 3-9078

Wcslcrn Forcsl Productr Co....-..--.----ANgelus 3-61 38

Wcycrhocuscr Conpony.--.--.-.....-.-.-.llchmond 8-5451 Worchouse (Anohcinl.-.-.-...-.--.-.--PRospcct 2-5880

Wholesslc Foresl Producls Div..------...........--583-6013

Whilc, Hcry W. ..-.-.-.----.-.-.--.----.--.-.--.-SPruce 5-3409

Wilson, Forrcst W.-..-.-..---.--..-..----.---SYcomore 4-7835 (MocAlillon, Blocdcl & Porvcll River; l. C. Forcsl Products Lld.l

TREAIED

SASH-DOOR-MIttwORK_SCREENS

3-3500

Fr.nont Forctl Produclt-.-..-----.-.---..RAynond 3-9917

Crollchcr Hordwood Co.-.-.--.-..-.--.-..----Plcorqnt 2-3796

Gcorgio-Pocific Corp. (Lumbcr).---.---RAymond 3-9261

Goorgio-Pocif ic Corp. (Plywood)--.---.RAymond 3-9261

Goorgf o - Pocif ic Corp.------..----.--.-.-.-TRior glc 7 -5613

Gofz Broe. & Co.-.----..-------.--.--.-.---.---..SYlvan 0-1767

Globc lnlcrnotioool-....-.--..-...--.......-.----.-..UPton &6,156

Grcol Wcstrrn Lumbcr Corp.........-...----SPrucc 3-4931

Grovc Wholcsolc lumbcr Co...-.-..-.-.Plorpcct 2-6568

Hollinon Mqckin lunbcr Co,--------.-----ANgclur 3-4 I 6l

Hcdlund lumber Sqles--. ."...-685-4090

Hcrbcrg lunbcr Solsr.-------.--.-..-.-...---Murroy l-6i186

Hlll lurnbrr Co., O. lt-.---..--Mynord 3-0243

Hobbr Woll Lumber Co., lnc..-..-.----.------.-.---685-8731

lloovcr Co., A. t.-----------.-.---...-.--..CUmberlond 3-9078

Huff lunbcr Compony.-...-----------..---PLymoulh 6-8191

nlorrfofc Conloincr Corp.----.-..-..-...-...------.JE 1-67&

Jcwcll Lunbcr Soles-.--.-..----....----...--..FRonticr 8-8292

Johnr-tlAanvillc ..--...-..DUnkirk 5-0595

Koibob lumber Co. (Rich Tucker) ------..---------516-7290

Lorhlcy, Dovid E.-"....---------------.-.-CHopmon 5-88O5

8-2141

Colifornio Poncl & Ycnccr Co..-.....l4Adirn 7-0O57

Corlow Compony.-..-----..--.-.--.-------.--.-.Pleoront 2-3136

Conlihenlol A4oulding Co...--.----..------.-- -.-.-.-.-625-1 128

E-Z Glide -.--..--.CUmberlond 3-2U6

Hunler Woodworks --.-------------.-.---.-.---.SPruce 5-2544

Moplc

3-2663

Olivcr lumbcr Co.....--------.--......---..RAynond 3.0053

Orgood, Robcrt S..--.---.----.-.-....-..-..-..-.DUnkirk 2-8278

Owcnr-Porks Iunbcr Co.-.-----.-----.---------ADoms 2-5171

Oxford Iumber Co., Rex------..-.. ----------.----.---.f7 5-3633

Oxford Iunrber Co., Rex--..---..-..--.-.----------.---835-2854

Pocifi c Fir Solcs---....-.---.....--.-----..--..-.-.-..MUrroy 2-3533

Pocific [unbcr Co., Thc----.-.-........CUmberlond 3-907t

Poeif ic-A'iodiron Lumber Co.---.------------S?rucc 3-2292

Pon Asiolic Troding Co., Inc..-...-.--.--Rlchm ond 7 -7 521

?circc Compon% Al.------.-..-..--*.--.--SPrucc 5-3537

Pcnbcrfhy Lunber Co...-----.--.-..---.---..-.-lUdlor 3-.451 I

Pcrry Inlernolionol Corp.---..---.-.-..--------ORegon 8-7151

lot Forcrl Producls Co.--.....-.-..---..-..TRionglc 3-1857

lygd !umbcr Soles-----------.---------..-.-.-.SPrucr 5-32 I I

Sonford-lugicr, Inc. -.----------..----AXnindcr 2-9ltl

Shivcly, Alon A.----------.------------.-...-.-CHopmon 5-2O83

Sicrro lumbcr & Plywood, Inc.----.-...-.-TRionglc 3-2144

Sirmonr Hqrdwood Lunbcr Co..-.--..----.SPruco 3-l 910

Shortq-Notionol Lumbcr Co.--....-......PIeosont 3-,{321

South Boy Lumbcr Co.--.----..--.-------------.-.SPring 2-5258

South Boy Lunber (Howfhorne)------.-----Osborne 6-2261

Stohl lumbcr Co.--------.-..-.--------.-ANgclus 3-684,f

Stondord lurnbor Co,, Inc.----..--...--.-O[condcr 5.7151

Sfonlron & Son, E J......-.---.-------.----tUdlow 9-5581

Stcphcnron & Co., Gco. A. ..-.-.-.tudlory 8-2141

Sulllc & Xallcr lumbcr Co---------..--..Gllbcrt 3-8909

Co.-..----.-.-.-----.-- -.-..819-2675

Sheet l|letol Co. ---.-------.-.------.268-l 3O/t

Poinl ilfg. Co. -.-------.-.-.-..--.-.ANgelur l-(858

So. Cclif. Asrn. Cobincl lrtfg-.-.Plynouth 6.8341

Tri-Sfofe lr{ochinery of Calif..-..----.-.- --.--..---..583-9977 IU,VIBER, HANDTINC AND. SHIPPING' CAIIIEiS

Grccnficld & Son, Inc., H. ,i4".----...-.-NEvodo 6-1783

Lcc lurnbcr Houling..----.--.----TOpoz t.1822

,l olh.ny Ccr Unlooding Scrvicc------.CApiiol 2-8|/13

Mines Ave. Wsrehouse -..-.-RA 3-3691

Son Bernqrdino - Riverside

Arrowhcsd lumber Compony----.------..---TUrnct 1-751 1

Corlow Corrpony..-...-.-------.--------.------.-TAlbot 5-0672

Gcorgio-Pocific Worehouse.....-....----OVcrlqnd

Woshington

BUYER'S GUIDE

TREATED IUTIIER_POLES

TACOMA

Chcncy lunbcr Co.....-..-----.......-.-..-...."..FUlton 3-2424

SAN FRANCISCO

TUIIBER AND IUMEET PRODUCTS

Arcolo Rcdwood Co.-...--.-----.--....------YUkon 6-2067

Col-Pocific Soles Corp. ----.--.981-8620

Chrislcnson lumber Co.---.---...--.--..--.VAlencio 1-5832

Cowen, M. S.---..------...-..-..---..-----.---.-.---EXbrook 2-6236

Del Volle, Kohmon & Co..-..--....-.-....--..--.YUkon l-4641

Georgio-Pocific Corp,-.---.--..-...--..-DOuglos 2-3388

Gclz Bror. & Co.---.---.-.-.-----.--------.-..--.-YUkon 2-6060

Gilbrcolh Chemicol Co..---....---...-.------------SUtier I -7537

Godord & Bcll, Inc.--...---.....-..---.--......Flllmore 64005

Hofl Co., Jcmcs 1..--..---...---.---....----..-------SUlter l-752O

Hollinon /r{ockin Iumbcr Co,--....--.....-.JUniper 4-6262

Horbor Lumbcr Compony-------.--.-.........-.YlJkon 2-9727

Higgins [umber Co., J. E......---..----..--..VAlencio 4-8244

Hobbs Woll [unbcr Co., Inc..---.-.---.Flllmore 6-6O00

Kenfield, lr{. E (Gilchrist Timber).-.-..-.--WAlnut 1-1522

Lomon [umbcr Co....-.-.-..------.-..-...--------YUkon 2-1376

MocBeolh Hordwood Compony.-.----.--.Mlssion 7 -O77 2

r|{c[oud Lumber Co,-.--.-..--...--------.--.--EXbrook 2-7041

Pocific Iunrbcr Co., The--......-.---.-----GArfield t-3717

Ricci & Krure Lumber Co..-..----........----Mlssion 7-2576

Sif morco, Inc..-.--.--.--.-.--.-.-.-......-.----.-.---EXbrook 2-8268

Torlcr, Wcbster & Johnson, Inc.----------PRospe ct 6-1200

Union [umber Compony ----.--.--..-.---.--.--SUtter l-6170

Unilcd Stolcs Plywood Corp...-..------.-..-JUniper 6-50O5

Word & Knopp..-.-.---.---..--...,..-_.___-.--.GArfield l-1840

Wcndling - Nothon Co.......-...---."-.-..-------.SUtter l-5363

Wesl Coort Timber Products----.---GRoystone 4-3931

Wc:lcrn Foresl Products of S.F.------..[Ombord 1-8760

Wcrtern lumber Compony ------.--".--------PLozo 6-7 | I I

Wcycrhocurcr Compony ---.-----..---.--.-----Plozo 5-6781

Zial & Co., Inc..----------.-....-_.-_-----.yUkon l-0210

SAS|{-DOOIS-WINDOWLI oul^DtNcs BUITDING IIAIERIAIS

Blur Diomond Co.-----_-_------....--.---.-.....--_--yUkon l-l0l I

Colovcros Ccmenl Co.---.....------..--------DOuglos 2-4221

Boxlcr & Co., J. H..-..-....-.--...-.--.--..-.-..YUkon 2-020O

Holl Co., Jomes 1..----.----------.-...--------.--.SUtter l-7520

Koppers Co., Inc. .........-YUkon 6-2660

BAY

oBTTUARTES

Loyde C. Blakely, member of the Brooks-

Scanlon executive staff of Bend, Oregon,

has died after a short illness.

Blakely was an employee of the company

since 1916, and general sales manager since

1941. He was also assistant secretary and

treasurer of Brooks-Scanlon.

During a lifetime of association with the

lumber industry, Blakely made numerous

friends among-iris customers, fellow em-

ployees and industry association. He par-

licipated in many community activitiei in Bend, ineluding a term as a member of the

Bend City Commission from 1948 to 194b.

Along with other local interests, Blakely was active in many lumber associations and, at the time of his death, was a member of an advertising subcommittee of the National Lumber Manufacturer's Association, a director of Ponderosa Pine Woodwork, and on the wood promotion committee of the Western Pine Association.

Blakely, who died July 10, was a native of Minnesota. Ife moved to Bend with his parents in 1911. His father, Sam Blakely, was Brooks-Scanlon's first logging superintendent.

Charles Loran Mason, 79, died August 20th following a short illness. A native of Missouri, Mr. Mason had spent most of his adult life in California, and had been identi-

CALIFOiNIA LUtttlER ,ilElCHANl

fied with the lumber industry for more than five decades.

IIe joined E. J. Stanton & Sons, Inc. in 1923 as executive private secretary, and aras secretary to Mr. Leroy Stanton Sr. at the time of his retirement in 1960. Mr. Mason was very well known in the lumber community and in the anea. He had been active in churdr work and was assistant secretary of the Chapparral Club.

Christy Nelaon, longtime lumberman, died recently, He was a resident of Pinecrest, Idaho.

Mr. Nelson was widely known in the industry throughout the Pacific Northwest. IIe was a member of the North Idaho Hoo-Eoo Club.

What do we mean by diuersity?

No matter what your Redwood requirements may be ARCO stands ready to serve you best. Intensive inventory control permits us to carry complete stocks of all standard patterns as well as many of those hard to get items such as dry timbers and wide clears which oftentimes aid in obtaining additional business. ARCO is your best source for the many items today's customers demand.

HOW MANY DOORS HAVE YOU OPENED TODAY?

Opening o door is os instinctive os wolking, lt is only when romething oul of the ordinory hcppens lhqt we poy ony ottention to it. Todqy fol sur. you hove oponed lens of doors, perhops hundreds, Wos lherc perhops somelhing wrong wilh any of them? lf thcre hod been, you would cerlcinly hove remembered it.

When you hqve SlRAlT PLACAROL doors, you hove the vory best in hollow corc rlob doors in ony spccic. Knock on rhc SIIAII PIACARO! holtow core doors snd nolice lho solid scund thqt tells you if ir morc thqn o hollow torc-

PLACAROT CORE HAs WON UNIVERSAT FAME

The corc of lhc STIAIT PLACAROL 0ush door is comporcd of rmoll woodcn spirols which ore firmly pockcd logether, thus giving the corc o HONEYGOIIIED dructurG, Thls ctruclurc i: o pofcd,cd procc!3 that hos provcn irrclf oll cvr lho world.