The California Lumber Merchant - October 1953

N ext tim e tr y.,,

A world of HAR]lW[l0IlS from all oyer the world

AIso: Uppers in Douglos Fir,Sitko Sprrce, Redwood,P.O.Cedor

(all dried in our own modern DRY Kn NS o( course) and many Specialty items

All Long-Bell Douglas Fir Plywood is manufactured, graded and grademarked in accordance with Commercial Standards, and inspection is supervised by the Douglas Fir Plywood Association.

LONG.BELL PLYWOOD ls QUALITY PLYWOOD!

Long-Bell Douglas Fir and Ponderosa Pine Plywood is scientifically manu' factured in two modern plants employing the best accepted manufacturing practices. These include proper moisture control of the veneer ' even application of scientifically developed glues between plies and cured by both hot and cold press methods.... and continuing research on new and better methods and materials for producing the satin-smooth finish. Loading specialists supervise each shipment to insure delivery of Long-Bell Plywood to you in prime condition. Look for the Long-Bell name branded on each plywood panel it's the sign of quality !

Youl nratest, your most loliabh singlo source lor lorust ploducts.

[UMBER West Coast Douglas Fir, Hemlock and Cedar, Ponderosa Pine, White and Douglas Fir, Southern Pine and Hardwoods.

FIGTONY PRODUCIS

D0UGLAS FIR - Quality Frames, Industrial Cut Stock, Doors, Kitchen Cabinets, Unpainted Furniture, Prefabricated Building Stock.

P0NDEROSA PINE: QualitY Frames, Industrial Cut

Stock, Sash and Doors, Glazed Sash, Box Shook ...Varied Products.

PTYWOOD

Douglas Fir and Ponderosa Pine.

oAt( FloonlilG

PNESERATIVE TREATEII

PRODUGTS:

Woods, Posts, Poles, and Piling treated with Creosote and Standard Salt Preseryatives.

FIBRIGAIED T!ilBERS

FOR EXTERIOR USE FOR INTERIOR USE

TIE IN WITH DOUGLAS FIR PLY. WOOD ASSOCIATION'S FULL PAGE ADS SUGGESTING A CHRISTMAS"DO .IT YOURSELF'' PROGRAM, APPEAR. ING IN BETTER HOMES & GARDENS, HOUSEHOLD, SUNSET, POPULAR SCIENCE AND THE SATURDAY EVENING POST.

Th" rnc-Rer,i@CboqPry

Estqblished 1875 - Konscs Giry 6, Mo. DtvtsloNAt sAtEs oFFlcEs

KI1II DRYI]IG osguret STAY.PUT QUA1ITY

After pre-seasoning is completed and the great lifr trucks have taken the lumber down from the drying stacks, carriers and cranes again pick up their cargo b-1' Noyo Redwood and deposit it bnto kiln truckJ that roll into the huge drying kilns. Here the controls have already been set in accordance with the pre-determined moishrre content of the kiln charge. ThCn the next step in processing Noyo Quality Controlled Redwood begins. The charge stays in the kilns from 5 to 24 days grns. r-ne cnarge rn t 24 days depending on conditions and sizes- Quality Control is

exercised through careful checks and continuous testing by skilled kiln engineers utilizing scientific instruments to determine the correct rate of drying for maximum conservation of natural qualities.

O Sawn, edged and trimmed to produce the best out of the log. Inspected and graded for consistent, dependable, uniform quahty.

seasoned to meet specifications

:$itrf"itt

Surfaced and tun to pattern by unexcelled planing facilties. a C.R.A. grademarked, assembled and shipped to you under careful scrutiny to insure satisfied customers.

REGIONAT SATES REPRESE NTATIVES

In order to provide prompt, efrcient "on the job" service, Union Lumber Company maintains carefully selected and trained sales representatives across the nation. Consult your local directory or write to our nearest office.

/l4ember: Cqlifornio Redwood Associotion

Lumber on rail trucks uaiting torcll into Ailns

MANTIN Editor cnd Mcncger

I.

THE CALIFOR}IIA LUMBERMERCHANT JackDiorne,pil,lishc'

How Irumb er [.rooks

Portland, Oregon, September 18.-Production, orders and shipments at Douglas fir sa'rvmills through the {rrst eight months of the year are rvithin a whisker of being identical.

Harris E. Smith, secretary, West Coast l,utnbertnen's Associati.on, said production for the fir region of 7,050,585,000 board feet is 392 million feet over the first eight months of last year, but slightly behind the record ()tltput of 1951. Orders and shipments both top last year, although shipments lag behind 1951 totals to clate.

Smith said the unfilled order file for the ir.rdustry for August was down belorv Jul,r' totals almost 100 million feet. Lumber inventory at Douglas fir mills crept t-tp to a high for the year to 1,053,000,000 lroard fect.

The weekly average of West Lloast lumber production in August was 190,480,000 b.f. or 100.3/o of the 1948-1952 average. Orders averaged 164,9.56.000 b.f. ; Shipments 186,817,000 b.f. \\'eekly averages for July were: I)rocltlction, 166,217,UJD b.I.; 875% of the 1948-1952 average; t-rrclcrs. 176,204,WA b.f. ; shipmentse, 167,616,000 b.f.

Eight months of 1953 cumulative production, 7,000,585,000 b.f.; eight months of 1952, 6,668,612,000 b.f.; eight months of 1951, 7,M7,514,W b.L

Orders for eight months of 1953 breakdown as follou's: I{ail ancl truck 4,8@,511,000 b.f.;domestic cargo 1,5O3,674,000 b.f.;export 345,883,000 b.f.; local 315,207,000 b.t.

The industry's unfilled order file at the end of August, gross stocks stood at 786,461,000 at t.053.474,000 b.f. b.f

Lumber shipments of 518 mills reporting to the National Lumber Trade Barometer were 8.8 per cent below production for the week ended September 12, 1953. In the same lveek nrv orders of these mills were 8.4 per cent below prodrrction. Unfilled orders of the reporting mills anrounted to 33 per cent of stocks. For the reporting softrvood mills (Continued on Page 76)

la 1har. latre

How Lumber Looks. Vcrgcrbond Editoricls. Fcvorite Story. President Ike Appoinis

Rcry Scberson. Trees crnd Men..

25 Yecrs Ago Todcy

Ccrlilornic Building Permits. Specking oI Conserving free Fcrrms

Fun-Fcrcts-Filosophy

Excrusive sores

southern cqlifornio

for: Fcirhursl Lumber

Rt0Hr!

Fir plywood polferns in 6 million pockoges - feqlured on notioncrl TV ond Rodio lo creqte new sqles for you!

... bul you've got to lesture lir plywood handy ponels* to rcally cosh-in. And you must hqve odeguole sfocks.

Here's how this great new campaign works for you: Fir plywood has teamed up with Grape Nuts Flakes to give you a heaping big portion of the "do-it-yourself " market. Starting next month, every box of Grape Nuts Flakes will contain a new pattern-plan for one of six brand new fir plywood handy panel homecraft projects.

And just look at the powerful promotion being used to help build sales for you. Over 100,000 grocers will feature Grape Nuts Flakes and the plywood patterns with colorful displays. The "do-ityourself with fir plywood" idea will be sold to millions on the national Roy Rogers Grape Nuts Flakes radio and TV show. Plus, of course, the 6 million buyers who get the fir plywood sales story on the patterns inside each package.

COAST

The "Ability Wood"

-a

Sorn" woods are known for their beauty some for strength . . some for durability. Only a few combine these desirable features.

One of these multi-purpose woods is West Coast Hemlock, a softwood species grown only in the Pacific Northwest. A mild climate gives this wood an even texture. The grain is straight. ft contains practically no pitch, and has very few small, tight knots. There is a minimum of checking and splin-

PROPER PROCESSING OF TIEMTOCK

O Through scientific logging, accurate sawing, controlled kiln seasoning, precision surfacing, proper grading, careful handling and shipping, Weyerhaeuser provides this abundant "Ability Wood" in a wide range of 4-Square West Coast Hemlock lumber products.

tering in West Coast Hemlock. It is stiffand strong the stress gxades of Hemlock dimension include 1600 f. select structural, 1450 f. No. 1 and 1100 f. No. 2. Yet Hemlock is remarkably light to handle, and one of the easiest softwoods to cut and shape. These natural advantages, plus the benefits of careful processing, result in a wide range of Weyerhaeuser 4-Square West Coast Hemlock lumber items that are interchangeable with other leading softwoods. The variety ofuses is so great that this Hemlock has earned the name "Ability Wood."

Because West Coast Hemlock is such a remarkably versatile wood-because it is abundant-and because it has a long record of successful service in many applications, dealers are confidently recommending West Coast Hemlock to their customers.

Write for literature that will help you sell more Weyerhaeuser 4-Square West Coast Hemlock the abundant "Ability Wood."

Wcyerhoeuser 4-Squore bevel ond bungolow siding of West Cossl Henlock is noled for ils poinlobilily qs well os iis durobiliiy.

This West Coosf Hemlock floor looks new ofier l7 yeors of hord use. Hemlock is dense, resilient, stoble-ond is oflen colled the "hord softwood" becouse the ftbers mol together ond horden os lhe wood oges.

STRATGHTOOOSTROJIG...

SOtD EXCTUSIVETY THROUGH LUMBER DEATERS

Tecbnical information: Axel V. Ped.ersen, AX 1-5494

Qaotations: Pbone, urite, or wire-Ed. Fountain Lutnber Co.

ED FOUNTAIN LU'NBER. CO.

Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist or crack stay perrnanently beautiful. For heauy loads...

hng sfans. .functional beauty specify Lam-LocTimbers. I I

A R0U|-AC House for Mr' & Mrs. A. N.Young 1060 Kewen Drive, San Marino, California Lam-Loc Timbers from Olson Lumber Co., Alhambra

Doubled salesy cul handling cosls with Insulile's Shingle-Backer Syslem

"I-rast year we soLd lOlfi more Insulite than the year before an increase of better than 180,000 feet ! At the satrte time our handling costs were sharply reduced. The principal reason was Insulite's new Shingle-Backer Systern. Today, rnost of rny custorners Lrse Bildrite sheathing and Shingle-Backer for double-coursed shingle jobs. Here's why this idea caught on fast. and how it helped cut our handling costs !"

Torn Higgiil, Manager United States Lumber and Fuel Company Battle Creek, Michigan

There raler advantager rnake relling earier. Bildrite can cut sheathing time as much as 43%.4-ft. widths elim. inate need lor corner-bracing (F.H.A. accepted). Does away with buildinq paper. Shingle-Backer cuts under-coursing time in halMroduces deep, modern shadow-lines. Both products practically eliminate waste, increase insulation value oI sidewall and are waterprooled throughout with asphalt. Both help customers build better for less.

Save ghed rpace, cut handling tirne. Slack Bildrite ouh doors. No need to worry about weather. It's waterprooled throughout with asphalt. Saves handling tirae, too. A car ol Bildrite can be unloaded in hall the time required lor wood sheathing (saves as much as $ll8 per car). Shingle-Backer saves shed space requires 4OfiIess arealhan wood uudercourse shingles. Comes securely packaged. Easier to load and unload. Speeds handling, expedites deliveries.

How Battle Creek dealer...

..GO HOME, AMERICANS !''

An American writer ,., *;"- I have much respect and in whose words I have much confidence, in reporting from abroad, sums up what numerous other writers and travelers have been telling us through the press for a long time now. He says no matter where you go in Europe you hear just one loud chorus that says: "Go home, Americans !" And adds it up this way: "Everybody says go home!" ***

According to the best figures I have read we have spent a total of about EIGHTY-SEVEN BILLION DOLLARS since 1941 for so-called "foreign aid," and what have we earned by it? Not just the ill-will but the outright hatred of the people on the receiving end of the money troughs, according to the man I have just quoted. They DO hate us, he says. What a testimonial to our clumsiness !

It would require . boor.inJ"iie of the biggest dictionary to try and figure why this is. The fact simply is that, in the words of Jimmy Durante, "Those are the conditions that prevail," and it might not be too impolite to inquire what we are going to do about it? It seems to this country boy that the simple way to balance our budget, cut our taxes. and get back some of our self-respect would be simply to accept in full the invitation of those European folks, and just "go home." We've got a nice country over here ! Why not stay in it?

rt's all too true, as "tatJa ; ; wo.ds of a popular song -"A dollar ain't a dollar any more," but they're the only kind we've got, so why not hSng onto them? Guess I'm sorta narrow-minded on the subject, but I'd rather have those fifty-cent dollars buving good things here at home than have them buying ill-will abroad.

All men admit ttr"t c.JrgJ J".r,i"g,on was an incomparab-ie patriot, a heaven-sent leader, the greatest "father" any country ever had. But that isn't the half of it ! What a prophet he has turned out to be! How apparently straight from heaven itself were his warnings to his countrymen, '.-;hile he was fashioning this nation and this government. He saidt * * *

"Against the insidious wiles of foreign influences (I conjure you to believe me, fellow Americans), the jealousy of a f;ee people ought to be constantly awake, since history and experience prove that foreign infuence is one of the most baneful foes of republican government."

What an uproarious "I told you so" he would be in position to utter, were he to return here today and look the situation over. Wonder what his calm judgment would think of a nation that spent those countless billions abroad, only to be met with the snarling invitation-"Go home, Americans?" ***

Yes sir, George was not only first in peace, first in war, and first in the hearts of his countrymen, but he was likewise first in the list of American prophets. The trouble is, even with the situation today as obvious as it is, we seem not ready even yet to accept his warning about danger abroad. The handwriting on the wall says "Go home, Americans," but we still seem to think it is a misprint; a typographical error. What saith the Good Book? "There is none so blind as those who will not see." ***

We have not only the words of Washington the Great, but likewise those of that other titan of Americanism, Thomas Jefferson, warning us to stay away from foreign entanglements; telling us in words of simple meaning that dragons lurk at the base of all foreign political embroilments; telling us to call the dog whenever false prophets appear advising us to leave these shores and spread out all over the wide world * * *

And do you know something, Junior? I believe that their words and wise warnings are just as practical today, and apply just as directly to American affairs as they ever did; and that Providence has supplied us in this generation with no men whose wisdom or foresight should by the farthest stretch of the imagination, be compared with theirs, or whose advice should receive even the remotest consideration when it opposes theirs.

No doubt some wise .tlu ,".1 men favo. the mess we have made abroad in recent years, and that dark and devious thing they call the United Nations. But, as the old saying goes, the wise who do so are not good, and the good who do so are not wise. ***

And the arguments that are offered by the One-Worlders, the foreign-aiders, the United Nations excusers, sometimes make you wonder if much of this nation hasn't declined into intellectual dotage and confluent confusion of thought. For instance, they S!ly-'r5o nation can go it alone."' Get it? "No nation can go it alone." And al1 the while we have fearfully before us every minute of the day and waking us from our sleep at night, the ever-present thought of a nation that IS going it alone; a nation by the

Irrcd l{olmes (in forcfront alongside log) peers hopefulll at this whoppcr. "For fO lears I'r'c becn scarching for a perfect Reclu,ood log" hc is saying, "and this looked like If'." ()f course there's no such thing as a perfect log. rJ(e do get a gencrous sharc of these big fellows and the one shown here, going uP the log chain, is a beautt. Produced a lot of fine, soft grain lumber. such as wc pridcfulll narket under the H-E trade rnark. In fact this one rated such attention as to be q'orthv of a picture at the scene of our sales conference. Fine, big logs like these help maintain the supph' of H-E qualitl' Redwood. To be sure of the verv best, especiallf in the clear grades of drr' Red*,ood. specifv H-E Certified Drr'.

Frorrr Pa51e t2 of "'fhe H-E Storl' in Picturcs." An "alnost perf ect" Redwood log on its u'al uP the log chain.

name of Soviet Russia; which is not only going it alone, but keeps the pants scared plumb off of all the nations that are going it together!

*t(*

"No nation can go it alone !" Russia goes it alone, saves her men, her money, her strength, and dexterously forces all the rest of the nations who go it together to waste those precious,possessions trying to out-think and out-figure and out-prepare that one nation that goes it alone. Russia stays at home as snug as the proverbial bug in the time-mentioned rug, and moves the markers around on the world's chess board. She tells the rest of the world-"figh1 hslg""go therg"-"worry about this"-"try to guess where we start trouble next"-and the free world knows no moment of rest from anxiety. Only the nation that goes it alone, seems to coast along.

* * *

What a world of unholy glee that devilish nation which goes it alone and gets along so well, must be having the last few years.

>f**

Imagine if you can the vast enjoyment she must be having in her inner councils, at the present truce situation. As this is being typed she has maneuvered the situation so that we are faced with the horrid possibility of being virtually forced to sit down at the council table with Red China; her hands dripping red with the blood of American boys. In order to save the lives of American fyers who are alleged

to have landed beyond the Yalu, China demands that in some fashion we recognize her. What comes of that is yet to be determined. ***

But always, for years past, that brutish Russian government that goes it alone, keeps the free nations in general, and the United States in particular, in hot water; bloody, damnable hot water.

*lF*

The text of this little sermon is easily typed. Let's "go home, Americans !" And then, for a second helping, let's stay home, and keep our treasure for those who earn it and who deserve it, and keep our boys alive.

And let's do as *""n;r;t lra.r.a at Valley Forge, when he said: "Let none but Americans be on guard tonight."

I can't close this ,rr-o.l *,r"", relating a conversation I recently overheard which seems to me to be of championship caliber. f sat at dinner one night and got to listening to the conversation of six men at the next table. They were talking politics, and doing a smart job of it, so that I frankly eavesdropped, and was well repaid for listening when one of them said: "What do you think of this Adlai Stevenson, anyway?" And another replied: "You mean the Joe F'risco of the Democratic party?"

we have an edge in the business

becouse we hove the finest ond lhe newesl! And we've leqrned thot the besl costs less in the long run. So you needn't shorpen your pencils iust shorpen your sights for Col Ponel where you'll ffnd the greotest voriety in hordwood ond softwood plywood, Mosoniie Brond Products, Simpson Insuloting Boord. Tile ond Formicq.

Afrer 36 yeors of supplying the building industry we've leorned when ond whot you need ond we're olwoys well supplied to meet your demonds!

Douglos

Shingles By

SHIP-R,AIL-BAR.GE

TR,UGK AND TRAITER

Rcpresenting

Goos Boy Lumber Co., Coos Boy

tnmon-Poutsen lumber Co., Porttond

Coosl Pqcific Lumber Co., Eureko ' Hanley Lumber Go., Eureko

Hlgh Siero Pine tlills, Oroville ond olher

Northern Colifornlc ond Oregon

Big 8 Building Months For 5o. Col.

The first eight months of 1953 were building recordbreakers in Southern California. Sixty-eight localities in this area issued $915,070 worth of building permits in the first two-thirds of the year, which exceeded the first eight months of last year by $173,362,701 for the same localities.

For the month of August their totals were $118,517,558, more than twenty millions above the same month last year.

In those same first eight months of the year the City of Los Angeles recorded a total of. 42,525 permits with a valuation of $309,437,714, a gain of 1605 permits valued at $102,611,567 over last year.

The unincorporated area of Los Angeles County also registered large building gains for the first eight months of the year, with a total ol $203,770,640 over $157,085.015

for last year.

Home building, as creases.

accounted for the most in-

Hoo-Hoo-Ettes Instqll Officers

The Hoo-Hoo-Ettes Club No. l, Los Angeles, met at the Rodger Young Auditorium the evening of September 14. There was a good attendance and the main order of business was the installation of officers.

The ne'iv offrcers are: Bessie Stewart, C. P. Henry & Co., president; Violet Neal, Earl F. Wood Wholesale Lumber, first vice president; Helen Behriner, U. S. Plywood Corp., second vice president; Laura Turk, Hammond Lumber

Company, third vice president; Gwendolyn Ramsey, E. J. Stanton & Son, secretary, and Marguerite McWhorter, Patten-Blinn Lumber Co., treasurer.

Sunday Washington, Tarter, Webster & Johnson, Inc., is chairman of the Membership Committee for the coming year; Lynn Martin, The Phipps Co., was named chairman of the Initiation Committee, and Ella Shelton, D. C. Essley & Son, is chairman of the Publicity Committee.

Ann Murray, W. E. Cooper Wholesale Lumber Co., organizational chairman, reported that Hoo-Hoo-Ette Club No. 2 has been organized at Eugene, Ore. Letitia Derus entertained with songs atid played her olt'n ukelele accompaniment.

Retiring president, Evelyn Fryrear, Hammond Lumber Company, was presented with a beautiful necklace and earring set,

The next meeting will be held October 12, the place to be decided later.

Max R. Barnette, Southern California. Sales Manager for Hollo'lv Tree Redwood Company, made a fast roundtrip from Long Beach to the company's head office at Ukiah last month, in the new company-owned Cessna 195 plane recently purchased by William M. Mores, president of the concern. Less than five hours' flying time was required to make the round trip in the S-passenger job which will expedite travel of company executives throughout the west. The plane has a cruising speed of 165 mrles per hour and saved two full business days for Max Barnette, over other methods of travel, he said.

GAtt RIGHMOND 2.7 I35

The mills we represeht ship the kind ol lumber thct SEIIS. That is why we scy "ccll Rlchmond 7-7135" because we cqn Iurnish your needs, regqrdless ol the species you require, in unlimited qucmtities... Your order will be filled promptly crnd elliciently when you call us . .

Jim Kirby

bdre set to sell

2 $iant markets

with CEL0TEX ll{SULATING ll{TERl0R FINISHES

Morket No. l-Remodeling

The growing number of "do it yourself' homeowners find it simple and thrifty to build new rooms or modernize existing roomsr with Celotex Insulating Interior Finishes. Build, insulate, decorate - all at one cost. Quickly, easily stapled or nailed in place. Pre-decorated-no painting or papering needed!

Morkel No. 2-New Building

Builders across the country, like Mr. C. G. Maloney whose letter appears at left, are using Celotex fnsulating Interior Finishes not only for recreation rooms but also living rooms, dining rooms, bedrooms. They save time, labor, materials. Wide range of shapes, sizes and colors permits a great variety of decorative effects.

ONE WORD tells why Celotex fnsulating fnterior Finishes are the key to these two rich markets . PREFERENcn. Nationwide preference among builders and homeowners alike ! Sales-making preference built up by superior products plus consistent national advertising for a third of a century!

BUITDER PREFERENCE BUITDS PROFITS FOR YOU

ttln ovr Nelson Pork ond Porklone Drive developmenls consisting of forty homes in the $15,000 closs, we ore finishing off recreotion room ceilings with Celotex lnsuloting Interior Finishes. Thonks to the fresh, unusuol, beoutiful effects ochieved with your oitroctive tile boord, these recreqtion rooms hove proved lo be o mosl populor selling feoture."

Sqles come eosier, when you feqlure genuine

Tbday, as always, Celotex makes yout selling job easier with a great advertising campaign aimed at both markets. Full-color ads in nptrnn HoMEs & cARDENS and nmnrcAN HoME. Full-page ads in tnu sarunDAy EvENING post and sMAr,rr HotvtEs cuIDE. Hard-selling ads in succEssFur, r'ARMrNc and pnocnpssryE FARMER. Convincing ads in AMERTcAN BUTLDEB and rnlcrrcr. BUTLDF.R.

All this, plus all the selling aids you need to tie in and cash in! The new 92-page remodeling book, "97 Ways to Improve Your Home." A big Contractor's Idea Book. Counter display. Ad mats for local newspaper advertising. Ask your Celoter representative for details!

C. G. Mcloney, Foirhill Conslruclion Compony, Clevelond, Ohio

New, lmproved Celotex "E"-Joinl

This exclusive development mokes Celolex Tile Boord {or eosier to fit together. Simplifies olignment, reducet instollqtion lime. Assures o snugger, neofer, more ollroctive ioint. Conpletely conceolr stoples ond noilr.

MV alatorif& Shtul aa

By laah Siaaac

Age not guaranteed---Some I have told for 20 years---Some Less

The Normal Compliment

The young and highly efficient officer whose vocabulary was somewhat above the ordinary, was sent to inspect Selective Service Headquarters in a Southern city.

He noted the fact that the number of desks, telephones, and typewriters visible in the office seemed far in excess of personnel, so he said to the dark haired Georgia girl:

"Tell me, what is the normal complement of this office?"

She looked puzzled for a few moments.

"Well, Suh," she finally replied, "of cose it varies some' but Ah believe the most usual compliment is 'Howdy, Honey, you're sure luscious-looking' this mawnin."'

An OPTMIST Laughs To ForgetA PESSIMIST Forgets To Laugh

'e/%uui HysrER STRADDIE TRUGK'

... the proyed key to greater profit for lumber yards

For a quarter century, Hyster Straddle Trucks have proved to be the profit-making answer to tough handling problems in lumber yards-particularly where loading and unloading are time-consuming operations.

One man can pick up, transport and deliver a "giantsize" unit load-across the yard, across the city or county-without leaving the driver's seat.

This "self-loading" is the ftey to greatly reduced handling costs in lumber yards, and is receiving the attention of cost-conscious operators everywhere. A Ilyster Straddle TruclP loads in seconds, with lifting power of a heavy crane (to 30,000 lbs.), and travels at the speed of a highway carrier (up to 50 mph).

Smooth, safe travel through heavy traffic and over

rough roads is assured by four-wheel Steering, individual spring suspension for each wheel, unparalleled visibility from driver's advantageous position, and rugged streamlined design.

Easier to drive and maneuver than conventional trucks of equal capacity, Hyster Straddle Trucks have been standard in progressive lumber yards for decades. You must see a llyster Straddle Truck in operation to really know what it can do for you. Call your Hyster Dealer, or write for Catalogs 1164 and 1238.

Al Srroddlc lruck

lbc. ccpoclty Hyst.r llH Strqddl. fruck 3OOOO lbs, copoclty

Union Lumber Compqny R.qised Buried Treqsure

Like an old soldier, redwood "never dies," but a further comparison rvith the famous quote must end there, for recl'rvood doesn't "fade away"-it just lasts-and lasts-and lasts. Proof of the latter statement is being given daily at the Big River operation of Fred Ball and his crer'v of Parker Ball, John Fraser, Gail Hayter, Delbert Wade and John English. These men are now busily carrying out an unique program started by the Union Lumber Company in the early spring of this year-namely, the recovery of several million board feet of redwood logs from the silt and mud at the bottom of Big River from the old boom upstream to the Lagoona, a distance of about 4l mllesThese 16 to 2O-foot butt logs averaging about 3l feet in diameter (several have been six feet and over) are the remains of the rough and tumble Big River log drives that took place every season from the late 1850's to 1937. The trees lvere felled. the brush was burned and then the crosscutters moved in and bucked the down timber. Nfany of the logs are sniped on end showing that they \vere brought to the river on one of the old skid roads pulled by ox teams, later the bull donkeys and lastly the Cats and their Paul Bunyan size wheels. The logs were then cold decked in the stream bed. From the first heavy rains in the fall until the rainy season ended in the spring, the dams rvere opened from 10 to 12 times and the rushing, slr'irling rvaters raced down the stream sweeping up the logs in their part and carried them dor,vn river to the boom. The

lumbcr from thc errt romple run through thc mill chowcd q high pcrccntogc of uppcr grcder.

fhc Union lumbcr Compcny "Novy" wirh rhc Timber Turtlc on lhe lelt ond o "Qal lop" on thc right. Corl Wilron on lhe Turtle; Porkcr Bqll qnd John Frqror probing for submcrgcd logs,

8ig P. & H. rhovel rigged wirh o boom ond the ycrding line qcrocs lha river.

A tog on the wcy to rhore. John Frosar, Porker Boll ond Corl Wilson.

OOITSOLIIIATDD LI]MBDB OO.

(a

dlvldon ol The Charler Nelron Oo.) Yard, l)ochs and Planing Mill

1446 E. ANAHEI'|I STREET

$ll nrlngton, Calilornia

more prominent dams u'ere Johnson, Hell Gate, Valentrne, North Fork and the South lfork. Along the way, many of the heavy butt cuts ank and found resting places alc-rng the river bottom. These are the logs that are being recovered today.

Fred Ball and his crew are now recovering about 30 of these logs a day from the bottom of the river. On most, the sapwood and bark are gone, but the remaining wood is as solid as the day the tree was felled. A recent sample run through the saw mill showed a predominance of upper grades-lumber from logs, n any of which havc been submerged in the Big River for nearly 100 years !

1'o bring the logs from the river bottom to the shore a l'. .\' ll. slrovcl rigged rvith a boom is being used. A yarding line extencls from the boom to the other side of the ri...er. A set of tongs similar to those used on a trackloader are lowered into the water and guided to a hold on the log by the crew. The husky P. & H. shovel then makes short work of removing the log from its hibernation and bringtng it to shore. Parker Ball and John Fraser operate from a boat in the river, probing for the logs rvith pike poles. When they are over the 1og, tl-rey guide and fasten the tongs and Gail Hayter, operating the shovel, brings the log

into position for Delbert Wade to set the choker. John trnglish u'ith his Cat and arch take them away. The logs rvill be cold decked and sawn at Fort Bragg this r',.inter. Perhaps some day a complete history can be assembled of this Big River country for it is gigantic in its background of early California logging. The Big River operation is a lever tripping the memory 'w'heels of many rvho have seen it. The logs and their brands start the conversations of other days and of the men rvho cut them, brought them to the river, tripped the dams, broke the jams and later towed them to the Mendocino mill behind the old sternrvheeler Maru. Some of the brands found have been identified as follows : "E:' Boyle i "J," Johnson; "V," Valentine; "N," North Fork; "M," Mallory. Then there are those that as yet remain unidentifiedi "JS," "OO," "OOO," "C5," and one that appears to be trvo rails over three ties.

It's pleasant to reminisce about the yesterdays and the thought seldom enters our minds that today we are assembling the history of tr,rmorrorv. Today, each time Parker Ball and John Fraser u'ade in water up to their rvaists fastening the tongs to another Big River 1og, it is just plain hard u,ork. In the years ahead it will have been an adventure.

COTIFER 1UMBER SAIES

Distrlbutots

A. PAIDUIA IUMBER GOMPANY

P. O. Box No.696 Valnut Cre.k, Glif.

Northern Visitors to Southern Cqliforniq

Thomas McNamara, of the McNamara and Peepe Lumber Company of Crescent City, California, and Bill Fallert, of South Coast Lumber Company, Brookings, Oregon, were recent visitors in Southern California- They spent several days with Bill Tobin, of the Tobin Forest Products, Long Beach, calling on dealers and industrial users of lumber in this area. These t'ivo firms are shipping approximately 50 million feet of lumber annually into the southrvest markets, according to Bill Tobin, and will steP uP this figure as the demand increases.

Tobin Forest Products is exclusive direct-mill representative for McNamara and Peepe and the South Coast Lumber Company, covering Southern California, Nevada, Arizona and Texas.

Russ Castell, Arizona representative for Tarter, Webster and Johnson, spent several days during September, visiting business associates and friends in Los Angeles and Southern California. Mr. Castell maintains headquarters in Phoenix, Arizona, and covers the southwest territory for the lumber comPanY.

Will Hanes, formerly with Roddis California, Inc., Los Angeles, has been appointed sales manager for Ostling Manufacturing Company. He will have charge of sales promotion in Southern California in connection with the distribution of all doors manufactured by the concern.

Dce Esslcy

Jeny Essley

Wcyne Wilson

Chuck Lember

President lke Appoints Advisory Housing

Committee

Denver, Colo., Sept. 12, 1953: The President today issued an Executive Order establishing the Advisory Committee on Government Housing Policies and Programs.

The President appointed twenty persons, representing all elements of the housing industry and every section of the country, to the new group. He designed Albert M. Cole. Administrator of the Housing and Home Financing Agency, as chairman. Additional appointments are expected. The Committee will advise the President what role the Federal Government should take in meeting the nation's housing needs, after making, or directing, a series of intensive studies and surveys of what government is doing now.

Activities of the Housing and Home Finance Agency, which are due to receive the Committee's attention, includc slum clearance, and community redevelopment, aid to public low-rent housing, small home and apartment mortgage insurance, and supervision of home-financing institutions

The 'Housing and Home Finance Agency embraces the Home Loan Bank Board, Federal Housing Administration, Public Housing Administration and National Housrng Council.

The President, commenting on plans for the Committee's work, said:

"I have every expectation that such a reviell'rn'ill develop for me a series of recommendations which rvill clearly identify the proper roles of the Federal Government in this field and outline more economical and effective means for improving the housing conditions of our people."

The Executive Order provided for an Executive Committee of four members of the Advisory Committee, also serving under Mr. Cole's chairmanship. The four are:

Mr. George L. Bliss, President, Railroad Federal Savings & Loan Association, New York City.

Mr. Ernest J. Bohn, Director, Cleveland Metropolitan Housing Autl-rority, Cleveland, Ohio.

Mr. Rodney Lockwood, Past President, National Association of Home Builders, Detroit, Michigan.

Mr. Aksel Nielsen, President, Title Guaranty Company, Denver, Colorado.

The others appointed today are:

Mr. Ehney A. Camp, Jr., Vice President and Treasurer, Liberty National Life Insurance Company, Birmingham, Alabama.

Mr. A. R. Gardner. President, Federal llome l,oan Bank, Chicago, Illinois.

Ouality ond Integrity ln Cedar Product Soles

AL0I|A BRAI{D Red Cedar lumber Products

For two generations, Aloha Brand Red Cedar Lumber Products have been recognized as the standard of the industry. Order the following items in straight or mixed cars:

Green or Kiln Dried Cedor lumber

Bevel Siding

Finish

Boqt Lumber

Knotfy Gedor Pcneling

CENTRAL ond NORTHERN

MATT R,. SMITH II THE CRESCENT

BER,KELEY 8, CAIIFORNIA

Phone: A5hbery 3-7O5O

CALIFORNIA AGENT:

SEAI.0-CEDAR Shingles and Shakes

This company is the largest cedar shingle source in the United States. The Seal-O-Cedar brand name is backed by prompt delivery on order,unsurpassed quality. Order straight or mixed cars of the following shingle and shake products, or include cedar lumber if desired:

Certigrode Shingles (oll grodes ond lengths)

Stoined Shckeg (brurh coofed, infro-dried)

Stqined Shokeg (prime cocted)

Ncturol (unsfoined) Process Shokes

Hondrplit Cedqr Shokes (oll tyPes)

Addre::: M. R. SMIIH SHINGTE COMPANY

55s8 WHITE BUILDINC SEATTIE t, WAS+ilNCTON or P. O. BOX 1854, SEATIIE Phone: Elliott 4854

Mr. Richard J. Gray, President, Building and Construction Trades Department, American Federation of Labor, Washington, D.C.

Mr. R. G. Hughes, First Vice President, National Association of Home Builders, Washington, D.C.

Mr. William A. Marcus, Senior Vice President, American Trust Company, San Francisco, California.

Mr. Norman P. Mason, Treasurer, William P. Proctor Company, North Chelmsford, Massachusetts.

Mr. Robert M. Morgan, Vice President and Treasurer, The Boston Five Cents Savings Bank, Boston, Massachusetts.

Mr. Thomas W. Moses, Chairman, American Legion Housing Committee, Pittsburgh, Pennsylvania.

Mr. Robert Patrick, Financial Vice President, Bankers Life Insurance Company, Des Moines, Iowa.

Mr. John J. Scully, Vice President, The Chase National Bank of the City of New York, New York City.

Mr. James Thimmes, Chairman, CIO Housing Committee, Washington, D.C.

Mr. Bruce Savage, Bruce Savage Company, Realtors, Indianapolis, fndiana.

Mr. Alexander Summer, Alexander Summer Company, Teaneck, New Jersey.

Mr. Ralph T. Walker, Past President, American Institute of Architects, New York City.

Mr. Paul R. Williams,3757 Wllshire Boulevard, Los Angeles, California.

Mr. Ben H. Wooten, President, First National Bank, Dallas, Texas.

Mr. W. Herbert Welch, of Buckhannon, West Virginia, has been appointed executive director of the committee and will be in charge of the staff conducting its studies.

The committee was appointed pursuant to provisions of today's Executive Order and Sec. 601 of the Housing Act of 1949. Its expenses, including staff and consultants, were authorized under the supplemental appropriations act of August 7, 1953.

Pqint Rollers Declored legol

In a recent decision rendered in Detroit, Michigan, Judge Thomas F. Maher found that both pressure-fed and pan-fed rollers for applying paint "could be used effectively r,vithout any risk insofar as health or safety are concerned."

He thus declared illegal a union ban against paint rollers. It is significant because nowhere in the United States under common law has there been a legal precedent clearly defining the right of the employer to use advanced tools and methods.

Basis of the decision was a suit brought by the Detroit chapter of the Painting and Decorating Contractors of America gainst the Painters District Councrl of Detroit (AFL). The union had attempted to justify its ban against the new, improved painting tool by charging that paint rollers were injurious to the health and safety of the painters.

R.y Saberson \Yrites of Salesmanship An Editorral

Ray Saberson, of St. Paul, lumber merchandiser of renown, writes a page in the Mississippi Valley Lumberman, published weekly in Minneapolis. Plenty of good stufi finds its way into Saberson's column, which we never fail to read and enjoy.

The latest issue to come to this desk brings some thoughts on selling that'are well worth stealing; so we take the liberty of re-printing them for our readers.

First he tells about a letter of sal'esmanship and how it is done in reverse by some industries, in this case the farm tractor industry. He say,s: "Came a letter from an old friend, Don Fox, Pueblo, Colorado, relating his experiences in trying to buy a farm tractor. I was interested because I had been reading how business isn't so good in the farm implement business. Methinks Don's letter may explain a reason for a part of the sagging sales.

"It seems that Don's son-in-law, recently released from military service, needed a farm tractor. So the two of them set out, with checkbook in pocket, to make the purchase. However, it wasn't as easy as expected.

"They soon found themselves in the display room of the company that sold (or is supposed to sell) the tractor they had selected. Here they remained for fully half an hour, with no one giving them the slightest attention. During this futile wait they observed a young man in one of the offices with his head on his arms which were resting on the desk. fle was sound asleep and did not move a muscle during the

came into the sal'esroom two or three times but did not speak to the would-be customers. He had a book in his hand and was apparently trying to find the serial number of some part. Two other men were seated in the shade in the rear of the warehouse but showed no interest in what was going on.

"Don and his son-in-law took their departure reluctantly after deciding to purchase another make-their second choice. They had a general idea of the location of the establishment but couldn't find it readily, so they decided upon a third choice, which they purchased-largely on their own power."

And in closing Saberson suggests that those farm machinery folks had better follow the advice of the ant in the following story:

"It seems that there was an ant hill in which 1002 ants were in residence. Unfortunately for the ants their hill was located in the rough of a public golf course. One day a wild tee shot rolled down the hill. The golfer, seeking to improve his lie, moved the ball directly above the ants' home. He took a swing, hit the ball, and killed 642 ants, but the ball moved only an inch or two. Replhcing it on the remnants of the ant hill, he took another swipe which killed 358 ants, but the ball hardly moved. Now there were only two ants left, and when again the golfer placed his ball on top of their home, one ant said to the other: "We'd better get on the ball."

393,564 Formers See This Ad Eoch Month

Advertised Products sell beiter, ond Windeler odverlises Redwood Tqnks. You find this Windeler odvertising in the Cqliforniq Former, Colifornio Form Bureou Monthly, Oregon Former, Woshinglon Former, ldoho Fqrmer, ond the Utoh Former. Our responses tell us formers ore inlerested. You con sell Windeler wood storoge ond wolering tonks.

P. l /. CHANTLAND AND ASSOCIATES WHOLESATE TUTNBER

Since 1922 DOUGTAS

Will Coordinote Adveilising And Promotionql Effofis

A new force in the advertising and promotion of building products will make itself felt among consumers during 1954.

As a means of creating maximum impact in their merchandising efforts, retail lumber and building materials dealers and building products manufacturers are planning to coordinate their advertising and promotional efiorts on four occasions during the year.

The idea, being tried for the first time on record in the building industry, originally was proposed in May of this year at a Management Conference held in connection with the spring meeting of the Board of Directors of the National Retail Lumber Dealers Association.

The plan subsequently was approved by the Board and was developed in detail by NRLDA's new Merchandising Committee. It was enthusiastically endorsed by the advertising executives of 10 manufacturers who met with the Merchandising Committee on September 15.

The following manufacturers were represented at that meeting: Armstrong Cork Company, Celotex Corporation, Certainteed Products Corporation, Libbey-Owens-Ford Glass Company, Masonite Corporation, Pittsburgh Plate Glass Company, Sherwin-Williams Company, U. S. Gypsum Company, Yale & Towne Manufacturing Company, and Zonolite Company.

The dealers and manufacturers have agreed on these four themes and the following schedule:

February-Build a new home.

May-Get your home and garden ready for summer.

August-Add a room.

October-Get your home ready for winter.

NRLDA will urge all of its members to feature those themes in their advertising and displays during one or more weeks of the months in question. Participating manufacturers will incorporate the same themes into their advertising and promotional materials in appropriate ways during the four months'

Individual dealers will write their own advertisements and plan their own displays to fit their own local conditions.

Thus, the consumer will hear the same general story at the same time from a wide variety of sources. The full force of repetition will be brought to bear from many directions.

The four themes were selected because they represent maximum volume possibilities for a wide variety of separate products.

A number of other manufacturers who were not represented at the September meeting had expressed keen interest in the plan, and full details are being sent to them.

Following the lively discussion of the plan and related subjects including manufacturers' advertising mats, display materials, and direct mail pieces, it was suggested that the dealers and manufacturers should meet regularly. The next meeting probably will be held in November.

Members of NRLDA's Merchandising Committee who attended the meeting, at which President Henry J. Munnerlyn presided, were: Russell Nowels, Chairman, Rochester, Michigan; Phil Creden, Chicago, Illinois; Deyo W. Johnson, Ellenville, New York; Maurice Large, Farmville, Virginia; Elias Nuttle, Denton, Maryland.

t. W. llocDoncrld

MccDoncld

John Lipani, district sales manager, Weyerhaeuser Sales Company, Los Angeles, was elected to head the Los Angeles Hoo-Hoo Club No. 2 for the 1953-54 fiscal year, at the first meeting of the fall session held at Lakewood Country Club, Long Beach, on the evening of September 11. Jim Forgie, associated with Robert S. Osgood, Los Angeles, was named secretary-treasurer, and Harvey Koll rvas elected chairman of golf tournament events.

John W. "Fitz" Fitzpatrick, past Snark of the local organization, acted as chairman of the meeting in the absence of Snark Don Bufkin, who was in Minneapolis attending the International Convention. President Lipani read a message from Mr. Bufkin wishing the new regime success during the coming year. He will report on the convention at the October 9 meeting, which is scheduld for Riviera Country Club, Santa Monica.

Other lumbermen elected at the meeting, which was attended by 125 members of the club, include: Ed Bauer, First Vice President; Jerry Essley, Second Vice President ; "Buz" Blanchard, Third Vice President.

Concatenation: "Butch" Harringer, Chairman; Ken Strausser, Fred Calhoun, George Meyer.

Membership: Ralph Steffen, Chairman; Phil Kelty, Dave Lashley, Chuck Lember, John Osgood.

Photography: Ole May, Warren Hcyt, Bill Stewart.

Entertainment: Bob Osgood, George Clough, Ole May, Jim Forgie.

John Liponi Elected President

Los Angeles Hoo-Hoo Club

Golf : Harvey Koll, Chairman; Roland Floene, Tom Fleming, Ernie Thomas.

Directors: J. W. "Fitz" Fitzpatrick, Don Bufkin, Orval Stewart, Bob Osgood, Ole May, Ed Martin, George Clough. Advisory Committee: Paul Orban, Roy Stanton, George Clough, Dee Essley.

Rex Wall, Wall Dry Kiln Co., Compton, hit the low gross by shooting a75.ln the first flight Ed Bauer won the George Ream trophy with a low net of 79-13-66 and Fred Calhoun placed second with a 78-lI-67 and was awarded The California Lumber Merchant trophy. In the second flight L. A. Beckstrorr,, Jr., won the Weyerhaeuser Sales Company trophy and C. M. Freeland placed second to receive the E. J. Stanton & Son, Inc., award. Jim Forgie won the Bohnhoff Lumber Company trophy in the third flight and Ralph Steffen shot the second low net to win the Atlas Lumber Company trophy.

Steve Hathaway and Jim Frutchey split the special blind bogey prize and Beryl Abbott won the dub trophy. Norm Ward won the guest prize, and over three dozen golf balls were distributed to the winners of the special events. Sid Simmons donated a dozen balls. Harvey Koll presented the golf prizes to the rvinners.

Harvey Bowles received "special mention" for constant attendance, having played in every tournament held by the Los Angeles Hoo-Hoo since the fall of 1944. He will complete ten years of uninterrupted play at the October 9, 1953, tournament to be held at Riviera Country Club.

Left to right: Horvey Koll, John lipcni, Jim Forgie.

WHAT ARE YoUR TUMBER REQUIREMENTS?

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Monorch mointoins o speciol deportment to hondle corlood roilor truck ond troiler shipmenis direct from compony owned mills ot Gold Beoch, Oregon.

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John B. Egon Elected Supreme Snqrk by 1953 Convention Of Hoo-Hoo ot Minneqpolis Houslon in 1954

John B. Egan, 45206, of St. Paul, Minnesota, was elected Snark of the ljniverse at the 62nd Annual Convention of the Concatenated Order of Hoo-Hoo, held in Minneapolis, September 8-11, 1953, Nicollet Hotel.

As Head of Jurisdiction VIII, John Egan had served on the Supreme Nine since 1950. He was Supreme Scrivenoter for two years, and Senior Hoo-Hoo this past year. He joined Hoo-Hoo in 1938 and immediately became an active member and had a share in the activities of the Twin Cities Hoo-Hoo Club No. 12. His work seemed to follow more along recruiting channels and he soon was appointed a Vicegerent Snark. llere, together with others in Jurisdiction VIII, he helped to promote the good of the Order throughout the area.

Snark Egan has been connected with the lumber industry since his graduation from Grinnell College in 1920. He is the Northwest District Manager for the Wood Conversion Company of St. Paul.

The following men were elected to the Supreme Nine and Heads of the Nine Turisdictions of Hoo-Hoo:

Jurisdiction Office

I Walter Webb, Jr., 45745 Massachusetts Scrivenoter

II Roy Leitch, Jr.,53398 Michigan Jabberwock

III Stuart C. Smith, 48715 Oregon 'Junior Hoo-Hoo

IV Luther Y. Kerr, Jr., 50898 Tennessee

V A. F. McDonald.24l4} Canada

VI Charles West, 50250 Arizona Bojum Gurdon Arcanoper

VII Winfield B. Oldham, 42722 Texas Supreme Hoo-Hoo

VIII James Turner, 45339 Iowa Custocatian

IX John H. Dolcater, 37372 Florida Senior Hoo-Hoo

The retiring Snark, Arthur H. Geiger, 48565, Tacoma, was elected President of the Hoo-Hoo Corporation. Harry Partridge, 1983, Monneapolis, Edwin F. Fis,cher, 41901, Milwaukee, were elected Vice President and Treasurer, respectively. Secretary B. F. Springer, 34265, Milwaukee, was continued in office.

The 1953 Convention , the 62nd Annual of the Order, was acclaimed as a model by the 500 delegates representing the 108 Hoo-Hoo Clubs of the United States and Canada.

Ray Saberson, of St. Paul, made an eloquent address of welcome.

The principal business a Hoo-Hoo "Working Convention" is the review of administrative matters and HooHoo activities, as well as developing for the future. Two

important addresses, however, were features of the program.

Dr. J. A. Hall, 59945, Director, Forest Products Laboratory, Madison, Wisconsin, delivered a thought-provoking address entitled "Forest Products Research, Then-Now and Future."

George Grim, Minneapolis Columnist and KSTP-TV Commentator, spoke on lvol'ld problems ; analyzing conditions as based on his first-hand knowledge gleaned on his visits to the various countries such as China, Germany, Italy, Argentine, and Korea.

The convention again went on record to support all Educational Programs of the Industry and to cooperate with all lumber associations in the promotion of forest products.

Looking forward, the convention confirmed holding the 1954 convention at Houston, Texas, and gave the nod to Detroit for 1955 and San Francisco for 1956.

Twin Cities Hoo-Hoo Club No. 12, ol Minneapolis-St. Paul, was the host club. Retiring Snark Geiger, 48505, said : "The 62nd Annual was a tremendous success, one really reflecting the healthy status of Hoo-Hoo, its strength and virility. To call it the best ever is no reflection on the conventions held the past few years. It is proper that growth and development call for higher standards. The Twin Cities Hoo-Hoo Club No. 12, its ofifrcers, and the Convention Committees, met the challenge and to them Hoo-lloo owes a debt of gratitude. We salute the Host Club. its officers, and all who had a part in this great undertaking, the 1!)53 convention."

.

.

.

o{""orl,ing to 6h" &nlet

hos been our policy for mqny yeqrs - by shipping rhe kind of lumberthot is profitoble for our cuslomers to hondle.

You con depend on us when you need QUAIITY MATERIAI becouse we represenr DEPENDABTE l,tltt5 who qlso hove the reputotion for "ploying the gome occording to the rules.tt

Engineering and Management Course at UCLA

Beginning on October 8, the College of Engineerrng School of Business Administration and University Extension will combine resources to present the second industrial engineering and management seminar at the University of California at Los Angeles. The course will study job evaluation, motion and time study, wage and salary administration and related subjects.

Elwood S. Buffa, lecturer in production management at the university, will be seminar leader for 10 seminar sessions beginning October 8 at 4:30 p.m. and continuing through consecutive Thursdays in the university's Business Administration and Econcmics building. Session leaders will present the latest trends and developments, citing cases and examples of successful applications.

An unusual opportunity will be afforded to participants to exchange information regarding the practices of their companies.

The seminar is designed for plant managers, supervisors, industrial engineers, motion and time study analysts, cost accountants, office managers, personnel managers, and industrial reltaions directors.

Initial presentation of each session subject rvill be made from 4:30 to 6 p.m. Dinner will be served in UCLA's

Kerckhoff Hall from 6 to 7:30 p.m. From 7:30 to 9 p.-. infomal discussion of the subject by the participants and session leader will be held.

Enrollment in the seminar r,vill be limited and reservations will be accepted in the order received.

Topics for study at the 10 sessions include job er-aluation, time study policies and procedures, overcoming barriers to the acceptance of new ideas and methods, motion study and simplification of work methods, time studl' and rvork measurement, industrial engineering in a manufacturing plant-a case study, installation and maintenance of a lvage incentive program, wage payment and rvage and salary administration, cost controls and supervisor incentives and indoctrination and training of industrial engineers by industry.

Session leaders will include M .R. Lohmann, professor of industrial engineering and vice-dean, Oklahoma A & M College, Stillwater, Okla.; Rodger Del Mar, manager of the methods and standards division, Firestone Tire and Rubber Co., Los Angeles; Robert Tannenbaum, associate professor of personnel management and industrial relations, and Ralph M. Barnes, professor of engineering and production management, both of LfCLA.

DOUGTAS FIR

ROUGH OR SURFACED DI,IAENSION

. STUDS _ E. E. D. E. PRECISION IRIIIAMED

CALIFORNIA REDWOOD

NOUGH OR SURFACED GREEN OR DRY

George H. Gustat, superintendent, industrial engineering division, Eastman Kodak Co., Rochester, N.Y.; John J. Barry, incentives administrator, Kwikset Locks. Inc., Anaheim ; Charles A. Bogenrief, head of industrial engineering departnrent, Grayson Controls l)ivision, Robertshau'-Fu1ton Cor-rtrols Co., Lynwood.

Raiph \\r. Iru'in, chief industrial engineer, Irroctor and Gamble Xlanufacturing Co., Long Beach and Buffa, u,ho formerly served as an indtrstrial engineer at the Eastman Kodak Co. at Rochester, rvhere he rvas concerned rvith the training of industrial engineers.

Andy Donovan, Los Angeles, has returned trom a pleasure trip to San Francisco and Medford, Ore.

Art Evans, Roddiscraft, Inc., San Francisco, and Mrs. E,vans, returned home Labor Day weekend from a tworveek vacation in Southern California. Their first stop in the Southland was at La Jolla, and Art worked in some golf at the Rancho Santa Fe to prove to his friends there that he really deserved winning that golf trophy presented to him at the San Francisco Hoo-Hoo Roundup last August. He also spent some time with Lou Holland, Roddis California, Inc., Los Angeles. On their return trip, they stopped in Oxnard and visited friends.

Nate Parsons, Standard wood. Calii.. vacationed in nia. He spent several days poration at Standard, Calif.

Lumber Company, Inc., IngleOregon and Northern Califorat the Pickering Lumber Cor-

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Pfywood Makerst Food Manufacturers Team-Up With $950,000 Promotion Behind Full-Size Plywood Patterns

Grape-Nuts Flakes and fir plyrvood have teamed up in an unprecedented joint pronrotion that will bring new doit-yourself patterns for "collector's items" furniture to millions of home owners and l-.uild additional plywood sales for lumber dealers.

This is the tie-up. Full-size patterns for early American furniture accessories will be placed in 6l million boxes of the cereal that go on grocers' shelves about November 1. The patterns, as cereal premiums, will be promoted in a smashing $350,000 advertising campaign on 50 TV stations and 150 radio stations on coast-to-coast networks three weeks in a row and in displays in about 200,000 grocery stores,

The radio and TV commercials also will feature fir plywood as the preferred building material with both amateur and professional builders alike for any building, remodeling or homecraft projects.

Will Sell P\zwood

The plywood industry looks to the program to be highly

effective in selling fir plyrvood handy panels . the small size panels that fit exactly the needs of the home craftsman. The program is centered in full-size patterns and complete "howto" instructions for a Pennsylvania wall box, an early American courting mirror, a Williamsburg wall shelf, a Pilgrim cradle, Dutch tulip knife box, and a Pilgrim footstool.

The Roy Rogers television and radio shows sponsored by General Foods, producers of Grape-Nut Flakes, will carry commercials on the patterns.reaching 15,000,000 TV homes and 5,000,00O homes with radios. Simultaneously, General Foods' 400-man sales organization will distribute display posters featuring the plans to grocery stores, supermarkets and other retail outlets.

Should Catch On

Post Cereals, which leans heavily on premiums in its retail merchandising, believes the free patterns should catch on like wild-fire and that thousands of women will encourage their husbands sons to make the items.

Representing on a wholesale, direct mill better Fir and Pine manufacturers in GREEN OR DRY

By rail or

shipment

of the older and Oregon

basis some

and Northern California ROUGH OR SURFACED truck

lorest Products $ales Compilny

Every pattern directs craftsmen to retail lumber dealers as a source of materials. The fir plywood manufacturers believe the program will create a substantial increase in dealer sales of small-size fir plywood handy panels which thousands of dealers already have found highly profitable merchandise for the "pick-up" trade.

The promotion is also expected to focus national attention on the prime advantages of plywood no tonly for small craft projects like this but as well for bigger jobs in homes, built-in storage unts, farm structures, remodeling and around-the-house jobs.

New Sales Aids

The plywood industry offers dealers customer-stopping window banners to identify the dealer as headquarters for ply.wood for the collector's items. Other sales tools, including radio spot commercials, also will be ready for dealers to help them capitalize on this promotion.

.Every item for which there rs a pattern was designed from the collection of Lurelle Guild-a nationally recognized author-designer and one of the world's foremost authorities on early American antiques.

Dealers can obtain spe,cial display material developed for the program by writing Douglas Fir Plywood Association, Tacoma 2. Wash.

Nate Parsons, Standard Lumber Company, wood, Calif., vacaitoned in Northern California He spent several days at the Pickering Lumber plant at Standard, California.

Fqster Output for Wood Products Wirh New Glue

- Washington-A new, quick-setting industrial adhesive that materially increases wood's adaptability to fast, assembly line production methods has been developed for the furniture, woodworking, and plastic-to-wood fabricating industries by Timber Engineering Company, research affiliate of National Lumber Manufacturers Association.

The new Teco product is Colpres 10-B, a two-part resin adhesive that requires only 10 minutes, at room temperature, from clamping to machining. A shear strength of 500 pounds per square inch is developed in this short period, while nearultimate strengths of around 3,500 p.s.i. are not uncommon with dense hardwoods af.ter 24 hours.

This quick-setting property of Colpres 10-B increases wood's adaptability to fast, assembly line production. It eliminates the long clamping periods traditionally required to set glued-up assemblies, that tie up equipment and otherwise bottleneck output. No additional clamps are needed to speed up production with this fast-setting glue.

Being odorless, Colpres 10-B requires no special ventilating or handling equipment for mass production. Its glue lines, pioperly made, are stronger than the wood itself, and are longlasting and water-resistant. It does not stain wood or plastics.

Inc., Ingleand Oregon. Corporation

A generous sample of Colpres 10-B, with complete instructions and suggestions for its many uses, is available without charge to industrial plants and woodworking instructors on their request to Timber Engineering Company, Dept. C-10-8, 1319-18th Street, N.W., Washington 6, D.C.

ROY FOREST PRODUCTS CO.

Merchqndising Golendqr

The eagerly awaited Merchandising Calendar has been distributed to members of the National Retail Lumber Dealers Association through its 32 Federated Associations.

The calendar, which is described as an "Advertising and Display Guide," is intended to make it easier for dealers to spend their advertising nroney wisely and to use their display space effectively.

Issued as a chapter in NRLDA's Dealer Operating Guide, the introduction to the Calendar points out that "It is based on six basic principles approved unanimously by NRLDA's Merchandising Committee which developed the calendar. Those principles are:

"1. A11 advertising-newspaper, radio, direct mail, billboard, or any other-and all displays should be planned and coordinated carefully in advance.

"2. Each nervspaper display advertisement should feat ture a central theme or 'package' or way to use materials.

"3. The season of the year should be taken into account when selecting the central theme to be featured.

"4. The best products to include in a newspaper advertisement, along with the central theme, are those which can be used in carrying out the theme.

"5. Each advertisement also should describe or mention the services which the dealer offers to customers 'who respond to the advertising.

"6. In any given u'eek or month, the themes selected by different dealers may vary according to geographical location, the types of customers they wish to appeal to, the types of materials they handle, and other variable factors.

"spending advertising dollars successfully and using display space wisely involves other important principles as well, but these are the ones to keep in mind 'ivhen deciding what to advertise and what to display.

"Part I of the Calendar lays out a whole year's merchandising program-first by seasons, then by months, and then by weeks, althougl-r more than 52 weekly themes are listed because of the geographical and other variations mentioned previously.

"Flowever, the Committee recommends that dealers regard this Calendar as a helpful guide, not as an inflexible schedule to be followed strictly 'as is,' and urges every dealer to make up his own Calendar to meet his own conditions and preferences, based on the principles and specific suggestions presented in this Calendar.

"Part II of the Calendar consists of a Product Chart to guide dealers in selecting products to be offered in their newspaper advertisements along with the central themes.

"For example, if the advertisement features the desirability of finishing an attic room, the individual products included in that advertisement might be a disappearing stairway, ceiling tile, plywood, and cedar closet lining.

"The Product Chart suggests numerous products that might be selected for any of the themes listed in Part I of the Calendar.

"'The 12 types of customer services commonll' offered by dealers are listed and explained in Part III of the Calendar. The idea is, for example, that the dealer n'ho is prepared to help customers arrange time-payment loans should tell them so when his advertising features a garage or some other package involving a fairly large expenditure."

NRLDA's Merchandising Committee, of which Russell Nowels, Nowels Lumber & Coal Company, Rochester, Michigan, is chairman, has adopted the Merchandising Calendar as a continuing project and is planning to develop the idea further in the immediate future.

Quincy lumber Co. Ghonges

Following the death at his home in Lake Charles, Louisiana, of W. P. Weber, age 81, president of the Quincy Lumber Company, Quincy, California, the follorving changes have been made at Quincy:

C. A. King, who has been vice president and manager for many years, has been elected president; E. D. Baldu'in, assistant manager for many years, has retired; and Forrest Wilson has been made superintendent of the Quincy sawmill, and also of their mill at Sloat, California; O. C. Morris continues as Sales Manager.

Weber and King, both of Lottisiana, organized the Quincy Lumber Company many years ago, and started operating at that point, later incorporating Sloat into their organization.

Joe Tardy, Los Angeles, is back from a trip perial Valley, Arizona and Las Vegas, r,vhere on the retail lumber trade. He also visited Canyon in Arizona.

to the Imhe called the Grand

"Be 4l4sf6p/, Jlagrqrt1 fulouliling Ba7c,tt"

LOrqin 6-1123

Coll

lOroin 6-0193

Western Mill and Moulding Co, I 1615 Pormolee Avenue, Los Angeles 59, Coliforniq

Wholesole Only

New Gonstruclion Expenditures Mcrintoin Record Levels in August

Expenditures for new construction continued at record levels in August totaling slightly over $3.3 billion, according to preliminary estimates of the Building Materials Division of the U. S. Department of Commerce and the U. S. Labor Department's Bureau of Labor Statistics. Dollar volume was about 7 per cent above the total for August 1952.

The July-August increase was somewhat less than expected for this time of year, largely because of a drop in private housing. Dollar outlays for private residential construction declined for the second successive time in August, reflecting a downtrend in housing starts during the preceding three months.

Commercial building, continuing the sl-rarp upward movement of the past several months, rose considerably more than seasonally. Private spending on industrial building leveled ofi, after having declined steadily since early Spring. Gains in roadbuilding and in privately owned public uLilities were about seasonal. Expenditures for military and naval facilities and for public industrial plant remained unchanged from July.

Private expenditures totaled $2.2 billion, and public $1.1 billion. Both amounts were slightly above the July totals.

The August figures probably slightly overstate the value of work actually put in place during the month, however, because estimating techniques currently in use do not take into account the full effects of work stoppages. In recent weeks, strike-associated idleness among construction workers has been unusually extensive in several parts of the

country, especially in the New York City area where a truckers' strike has interrupted work on numerous construction projects.

For the first eight months of this year, new construction expenditures totaled nearly $22.7 billion, about 8 per cent above the amount for the same period in 1952. Physical volume (expenditures adjusted for price changes) also was up moderately from last year.

Despite the declines of the past two months, dollar outlays for new private residential building thus far in 1953$7.7 billion-were 9 per cent above the level of a year ago, and almost equaled the January-August peak in 1950. Commercial building (at $1.1 billion) exceeded last year's total by over 50 per cent, while private industrial building (at $1.5 billion) was slightly under the 1952 amount. The 92.8 billion spent by private firms for construction of public utilities this year represented a new record for the January- period, and was 10 per cent above expenditures last year. Private spending for all types of new construction amounted to $15.3 billion in the first eight months of 1953-9 per cent more than in the corresponding months of 1952.

Total public outlays of $7.4 billion for new construction were 6 per cent above a year ago in the January-August period, mostly because of increases for industrial plant (including atomic energy faciiities) and for highways. Road construction expenditures during the first eight months of 1953 totaled an all-time high of $1.9 billoin. Expenditures for military and naval facilities and for school construction were somewhat greater than in 1952, but outlays for public residential building and hospital construction were down substantially.

Wm. J. (Bill) Belqu Logon Heoth J. A. (Joshl Deormin G. C. (Tedl Hoyt

TRAVCO, lNC.

GAM E RSTO il

& GREElI ]UMB E R CO.

Soles Promotion Will Feqture Plywood Speciolty Products

To set a new record in the sale of plywood specialty products will be the objective of a promotion being staged by United States Plywood Corporation, involving 110,000 building contractors, 30,000 lumber dealers and 400 salesmen. The promotion, featuring Novoply, U. S. Plywood's versatile product used extensively by the building trades, will continue through September, October and November.

Multiple mailings,,colorful displays, informative motion pictures and stimulating contests, are phases of the promotion intended to arouse nation-wide interest.

Novoply is a three-ply panel consisting of a 1/16-inch surface of wood veneer flakes, a core of specially graded medium sized wood chips and another l/16-inch layer of flakes. It is sturdy and practically non-warping and of extreme beauty and flatness.

Standard panel size is four by eight feet in both /s and fu-inch thicknesses, in pine and California redwood.

A feature of the promotion is the modernly styled counter display, an 8 by lO-inch t:-ansparency in full color made of Novoply, showing home application of the product'

Another forceful tool of the promotion is the 1S-minute 16 mm. sound motion picture portraying various uses of Novoply. The film is not only ideal for showing to lumber dealers but to consumer audiences as well.

The whole campaign is supported by a well selected schedule of trade papers and lications.

fllore Thon Hqlf U. S. Homes ftlortgoge Free

The Housing and Home Finance Agency reports that more than half of the non-farm homes in the United States are mortgage free. And most others are being paid for on easy monthly terms.

Sherman Bishop, Union Lumber Company, left San Francisco September 14, f.or a one-month business trip. He will travel by plane and is planning to visit accounts in the East and Mid-West.

Bill Litchfield, Litchfield Lumber Co., Glendale, and Mrs. Litchfield, have returned from an Eastern trip. Tfuey \,vent east by train, picked up a new Studebaker, then toured Ontario, Canada, and the eastern states.

Carl Shufelt, E. K. Wood Lumber Co., Los Angeles, and Mrs. Shufelt, have returned from a trip to Honolulu. They traveled both ways by plane.

Richard J. Dussler, manager of Southern California sales for Pope & Talbot, Inc., Lumber Division, Los Angeles, attended the company's Centennial Celebration at Port Garnble, Wash., on September 1.

numerous and consumer pub- Bill from Fleck, Riverside Lumber Co., Los Angeles, is back an auto trip to Seattle.

JAMES L. HALL CO.

PHOI{gs 9Utier l-752O lO42 tflltlls BUIIDING, SAN FRANCISCO 4, CAtlF. TWX S.F. 864

3rADrul[, IIEACHET snd OUTDOOI SEAIINO, HEAVY CON3TRUCTION ilATEtIAL]3, POlEt, llEs, PAl,tET3, ?0313, P|IINO POll OffORD CEOAT (Whlh Grdar or Lcrroa Cyprog)-AtASlG (Yrllow) CEDAR-DOUGIAS Flt rED CEOAI-IEDWOOO (Spllt I 3ownF3lTl(A SPIUCE-WESTETN HETYIIOCK-SUGAI PINE-PONDEROSA PINE

TOM AUINA EARL PIERCE

Aromqtic Cedor Ploys Stqr

Role os Closet liner

Nature in its beneficent way provides a wide variety of woods, each with specific qualities designed to meet man,s needs for housing and countless other purposes, lumber dealers point out.

Among the most unusual of these woods, they say, is aromatic red cedar, especially valuable in constructing moth-repellent closets.

Cedar lined closets have long been popular with homemakers as an economical means of protecting woolens and furs against moths, which annually destroy clothing worth more than a quarter-billion dollars.

Aromatic red cedar contains the fragrant oil of cedarwood, pleasant and refreshing to human beings, but a deathdealing weapon to moths. The cedar aroma paralyzes the destructive moth larvae and prevents them from eating. Deprived of nourishment, the insects die before than can do any harm.

The clean fragrance of the cedar also repels numerous other insects, as well as vermin.

The precision milled aromatic red cedar available at lumber dealers today can be termed first cousin to the famed Cedars of Lebanon, mentioned frequently in the bible. The "goodly Cedars of Lebanon" were noted for their stately majesty and for the comforting shelter they provided from the burning sun.

In the United States cedars are perhaps the most abundant of evergreens, being found from ,coast to coast. Only aromatic red cedar, however, a species grown in the South

and Southwest, contains sufficient amounts of natural cedarwood oil to make it efficient as a moth-repellent closet lining.

By a special process of kiln-drying, the wood is dried t<l an exact poir-rt which permits it to resist shrinkage and expansion rvhen installed and yet retain 100 per cent of its fragrant oil.

For easy installation and tight construction the closet lining is tongued and grooved at the sides and ends.

It is produced in )(-inch thickness and in several face widths ranging from 2 to 4 inches. The material is packaged in convenient bundles, usually B feet long. Each bundle is protected by heavy paper wrapping or a carton.

An 8-foot bundle contains 40 board feet of closet lining, which covers approximately 3O square feet of surface. A closet 3 feet deep, 5 feet wide and 7 feet high, for example, would require 5 bundles. That would be sufficient to cover not only the walls and ceiling, but also the floor and the inner side of the door, a procedure recommended for best results.

An added advantage of cedar lined closets, according to builders, is their easy maintenance. To be permanently effective as a moth killer the wood must remain in its natural state. There is never any expense, therefore, for painting, varnishing or other finishing treatment. The only upkeep required is occasional wiping with a dry or damp cloth.

Builders point out that cedar lined closets represent a wise investment for home owners since they a.dd more to the resali: value of a home than their actual cost.

,.. Jol lhe mos] wotk, power and ruggednessr Ieesl upkeep, Iongest liQet gteales] meneuvletabililyl Jew lsmbet operqlors con aJfotd no] ]o own fhem.

WOOD COTNPAilY

Wholesqle Distributor

DOUGLAS FIR, WHITE PINE PtYWOODS SCREEN DOORS_COMBINAIION SCREEN DOORS

Retail Building Salesmanship An Editorial

Every selling effort must be based on the Law of Mutuality.

The effort that originates only in a desire to sell something usually ends in failure, because, at best, it sells but once.

The real selling effort begins with a desire to discover and uncover the other fellow's needs; and ends with an intelligent and forceful attempt to supply them.

That is the sales effort and method that will climb the golden star to success in the retail lumber business, or in any other line.

The other fellow is interested in what you have to sell only insofar as the fact interests or affects him.

Necessary building or building improvements lend themselves to creative salesmanship to a very unusual degree, for the reason that they appeal so practically and directly to the needs, desires, and yearnings of other people. They afford a splendid opportunity for the skillful salesman of building things to interest the prospect from the proper angle-the buyer's viewPoint.

Pehaps the very best investment on earth is a needed building.

Its life is very great compared to the majority of things

that are offered people every day in exchange for their money.

Its depreciation is very light, by that same comparison. Its ownership improves the credit of the purchaser. It affords him protection, satisfaction, comfort, and luxury.

So, in offering your trade buildings and building improvements you can base your selling effort on mutuality of benefit, and sell them conscientiously and cheerfully, conscious of doing good.

94,0OO,New Nonfqrm Dwelling Units Storted in August 1953

The recent decline in housing starts appears to have abated somewhat during August, according to preliminary estimates of the U. S. Labor Department's Bureau of Labor Statistics. The August estimate of 94,000 new permanent nonfarm dwelling units started was only 2,0oo less than in July and brought total housing starts thus far in 1953 to 769,800 units, about the same as in the first eight months of last year.

Privately owned housing volume declined about 3 per cent from the 95,600-unit July estimate to 93,000 in August,

and was at a seasonally adjusted annual rate of 970,000 units in August and 998,000 in July. Public housing authorities put 1,000 new units under construction during August, compared with 400 in July and l,7ffi in August 1952. In some areas of the country (notably around New York and Houston and Beaumont, Texas), housing activity .r,vas adversely affected duing July and August because of work stoppages.

During the first eight months of 1953, privately owned nonfarm housing starts totaled 740,100-a small gain of 20,000 units from 1952. Publicly owned new housing totaled 29,700 units the end of August, compared rvith 47,300 units begun during January-August 1952.

Private housebuilding activity showed moderate increases during August in the Mountain, West North Central and East South Central regions, according to early reports from building permit officials in urban and rural nonfarm places. In the East North Central and South Atlantic regions, activity was about the same as in July, and in the remaining geographic regions was somewhat lower. For the first eight months, private housebuilding activity in permit-issuing places was about the. same in the East this year as in 1952, rvhile 1953 activity was higher in the r,vestern and Great Lakes States, and showed moderate declines elsewhere.

Wilbur Craig, Coos Bay, Oregon lumberman, attended the Los Angeles Hoo-Hoo Golf Club tournament and dinner party September 11, at Lakewood Country Club, Long Beach, California.

Adhesive Wood Glues Exploined

According to "Veneers and Plywood," a national magazine dealing with these subjects, the selection of a proper plywood adhesive depends primarily upon the end use of the finished plywood panels and the method of bonding the plywood, e.g. cold press or hot press. Adhesive available for use can vary from resin adhesives of 50 per cent soiids to more conventional liquid glues with 33 per cent solids.

To prepare the plywood layup, it is necessary to apply a full, uniform coat of adhesive on the components (core and crossbanding) irr what is usually specified as pounds of glue per thousand square feet of glue line. This is usualiy determined by spreading test veneer of known area, weighing the spread veneer and converting the result into the thousand square foot factor.

Two methods are used in adhesive application: single spread, in which the glue is spread only to one surface of mating components; and double spread, in which both surfaces of mating components are spread with glue.

The principal plywood adhesives used in plywood gluing are: animal, vegetable and starch, casein and soybean, blood albumin, and synthetic resin adhesives: (1) ureaformaldehyde, (2) phenol-formaldehyde, (3) melamineformaldehyde, and (4) resorcinol-formaldehyde. While each type of adhesive is known to possess certain advantages and outstanding characteristics, no single adhesive type is superior in all required properties in every plywood application.

Stqrts Own Lumber Business

Lloyd D. Milne has established his own lumber business and is operating under his own name at 3846 Fulton Street, San Francisco 18, Calif. The telephone number is SKyline 2-ll}4. He was formerly associated with Harbor Lumber Co. at San Francisco, and prior to that operated a rvholesale lumber business at Roseburg, Ore. Before going to Oregon, Lloyd was connected u'ith the lumber business in Southern California for a long period. He is a Past Commander of Lumbermen's Post No. 403, American Legion, and is well known to the trade.

Plqns Arizono yord

The Grabe Lumber Company, Globe, Arizona, chased a site in Show Low, Arizona, and plans a retail lumber yard there.

Fire qt Son Bruno Yord

has purto install

Fire destroyed a two-story lumber storage shed in the retail lumber yard of the San Bruno Lumber Company, at San Bruno, California, ..rn August 21, the loss being about $30,000. The yard and buildings proper were saved by hasty fire fighting. Alfred Stockton owns the yard, as well as the Stockton Lumber Company, at Daly City, Calif.

Buys Yqrds in Nevods

J: W. Copeland, Copeland Lumber Co., Portland, Ore., has purchased retail lumber yards at Carson City and Minden. Nevada, from the Nevada Lumber Co.

NAHB Reports on Tighr Moilgoge Money

Following are excerpts from a recent bulletin from the National Association of Home Builders, Washington, D.C., concerning that very vital nratter, the tight money market.

The demand for housing remains strong, especially in the lower price ranges in most communities. The ability to pur'chase, however, governed by the size of the down payments and monthly carrying charges, is reduced as the consumers' ability to secure favorable pemanent financing is made progressively more difficult.

Reports now coming in from builders over the nation disclose the inevitable effects of the continued tight money market for VA and FHA mortgages: Reducing volume planned for the next few months and especially next yearShifting to higher-priced brackets required by the relatively easier-to-obtain conventional financing-Accompanying higher down payments and shorter terms, again required when conventional financing must be employed-Resulting in narrowing of opportunity for lower-income families to acquire needed homes of their own.

The core of the mortgage market difficulty lies in two factors : first, the continued high demand for mortgage funds from available supplies and, simultaneously extremely high demands for money from other users of capital, i.e., municipal bonds, industrial expansion, etc. ; second, stiff competition by shorter term, higher interest rate borrowing outlets such as commercial firms. Some lenders, in viewing the present unsettled money market conditions, prefer to place available funds in shorter maturity obligations, thus providing the flexibility desirable from their viewpoint.

There is no discernible disposition on the part of the government housing officials to urge the President to invoke his authority to reduce FHA down payments and increase amortization. Reason: such a move they claim would hardly serve to attract additional mortgage credit but might increase the demand for credit. It is reported, however, that the Administration is anxious to maintain volume at a healthy level. If volume continues to slip, this discretionary authority may be exercised at a later date.

Nlost of your Congresesmen and Senators are home now. Each of them is interested in feeling the pulse of the public on national issues and, at the same time, attending to the eminently practical political matter of mending fences. Therefore, now is a good time for you to renew their acquaintance, describe the industry's efforts to provide housing for all income groups in your area, show them projects under way and explain the poblems you are now facing.

Thqnks Lumbermen qnd Unions

The Soroptimist Club of Burlingame-San Mateo, California, recently issued a statement of thanks to the good people of that area who contributed materials, labor, and money to build the recently dedicated tri-city observation post in San Mateo. The statement paid tribute to various lumber concerns, sash and door companies, paint apd hardware concerns, and to 33 union men who contributed their time and skill to the building.

GEORGE CTOUGH

tU MB

A N D ER

Things hove been rough in the lumber industry for the post few months, BUT we wqnt you to know, GOTOD LUMBER, properly mcrnuioctured ond occurctely hondled is the kind we ship.

The type oi service we give is definitely noi on occident becquse we strive every doy to hondle ihe needs of our trqde. We hove been rendering this kind of service for over thirty yeors. We endeovor to ship the kind ol lumber thct puts reol vqlue into eqch ond every order, so it will rellect in the "till" when the folks we do business with sell it to the con-

We mointoin extensive mill connections-qnd regordless ol your requirements-you cqn depend on us to help you keep your inventory ot the prolitoble level, which is so necessory in these ever-chonging times.

SO-coll us TODAY-ond let us help you mcrintoin thcrt hoppy medium inventory. We con eliminqte your procurement problems.

L. A. Chomber Hits Double Toxqtion

The board of directors of the Los Angeles Chamber of Commelce has given its stamp of approval to a series of suggestions for changes in the federal tax structure, made by a special committee appointed for that purpose. Among the important changes suglested and approved is the following:

"That the double taxation on all dividends (whether received by corporations or individuals) be eliminated entirely or, if it is not practicable at this time to eliminate entirely the double tax on dividends to individuals, the individual be given credit, with respect to his dividend income, against his total tax at a rate equal to the combined normal tax and surtax rates on the first bracket of surtax net income."

Returns from Aloskq

Harvev Koll, Los Angeles lumbelman, and Mrs. Koll, returned the middle of September from a month's trip via steamer to Alaska. While away they made their headquarters in Skagway and visited all points of interest in the terri+ory via commercial airline from there. Harvey returned just in time to assume his position as chairman of the golf tournament of Los Angelr:s Hoo-Hoo Club held at Lakewood Country Club, Long Beach. September 1i.

Nqtional Conslruclors Associqtion Announces Annuol Meeting Dotes

The National Constructors Association, composed of leading firms engaged in the design and construction of chemical plants, steel mills and petroleum refineries, has announced that its annual meeting lvill be held January 12, 13, 14, at Hotel Commodore, New York City.

The Association's Safety and Foreign Committees rvill meet on January 12, and the Labor and Executive Committee meeting r,'r'ill be held the following day. The annual meeting of the full membership will be held Januarv 14, at which time new officers lor 1954 will be elected.

Present officers are: J. J. O'Donnell of The Lummus Company, New York, president, and T. C. Williams, Stone & Webster Engineering Corporation-Badger Process Division, Boston, vice-president.

Tom Haverfield, salesman r,vith 8,. J. Stanton & Son, Inc., Los Angeles, is spending r.he last two wqeks of September and the first week of October vacationing in the Pacific Northwest. While away he also will visit friends in San Francisco.

Highlighrs of Hqrdwood Convention

President Harry D. Gaines has announced the committee that will have charge of the smooth functioning of the forthcoming meeting of the National Hardr,vood Lumber Association in Chicago, October 6,7 and 8.

Fletcher Marsh and R. V. Ratcliff are co-chairmen of the official Reception Committee, and they will be assisted by the following: Alvin Huss, E. C. Schoen, Bernard Bock, Fred S. Underhill, V. F. Christmann, E. V. French, Les McKimmie, Sam Nickie, Jr., Roy Davis, and F. M. Case.

Mrs. H. D. Gaines is chairman of the Ladies' Reception Committee.

On the first day of the convention, October 6, the widely traveled author and humorist, George S. Bowie, will give his rvell documented observations on successtul business procedure as seen through personal contact with those who are doing a successful job of mer,chandising. The title of his address will be "A Matter of Opinion." Mr. Bowie is a member of the public relations department of the Firestone Tire and Rubber Company.

The second day's program will feature one o{ the outstanding personalities of the sales fraternity-a real salesman's salesman, Gene Flack, sales counsel and director of advertising for Sunshine Biscuits, Inc. For more than 37 years he has been studying, preaching and practicing salesmanship. As past president of the National Sales Executives Club representing over four million salesmen, he is in great demand as a speaker and in appearances before other national trade associations and invariably turns out a performance that is not only complete with constructive ideas but also is a pep talk, floor show and a near riot.

The members will be privileged also to hear from K. O. Roos, president of the Canadian Lumbermen's Association and general manager of Booth Lumber Limited, one of the oldest lumber firms in Quebec. Mr. Roos will speak of development in the hardrvood industry in Canada and the trend in the two-way hardwood trade betr,veen Canada and the United States.

Featured also on the program will be a very pertinent and significant message from Harry D. Gaines, president of NHLA, who has selected for the title of his address "Let's Stick Together," r,vhich will emphasize the advantages to the hardwood industry of America through cooperative action. Also will be heard some viewpoints from the consumer end of hardr,r'oods and, undoubtedly, some valuable advice on the market trend for the immediate future.

Notwithstanding the importance of the convention sessions, the highlight of the event will be a grand banquet and night of entertainment. Additional entertainment .ivill be provided for the ladies to make their visit to Chicago pleasant and to fill in time rvhile the bread winners are occupied with the business of the day.

Don Bufkin, Hobbs Wall Lumber Co. sales representative for Southern California, and Mrs. Bufkin, arrived from the middle west via automobile factory delivery last week. While away they attended the Hoo-Hoo convention at Minneapolis and visited friends and relatives in the east. Bufkin is immediate past Snark of the Los Angeles HooHoo Club No. 2.

lnreosed Profits Greoter Volume ond wirh CATAVERAS CEMENTS Pick

yourself O WINNER!

Hundreds of lumber and building materials dealers are cashing in on the popularity of Calaveras quality cements. Calaveras gives you a full line of cements under one brand name, from a single source of supply:

l. Regulor

2. Plo$ir

3. White

Top quality Calaveras prod- FOR THE WEST ucts give you another advantage-rapid delivery to all parts of Northern California (and in the case of Calaveras white, throughout the eleven Western states). Start stocking Calaveras today!

IIADE 'A' THE WEST

Timber Sales From California National Forests For Six Months

The U. S. Forest Service in California reported 37 sales of timber for the first six months of 1953. From 12 national forests in the state a total of 231 million feet was sold during that period. Most timber was sold from the Klamath National Forest, where nearly 54 million feet went in seven sales. Next in importance was the Tahoe National Forest in the Central Sierra Nevada. There was more than 30 million feet sold there in six sales.

Prices of ponderosa pine varied from an appraised high of $34.90 per 100 feet for a small volume on the Sierra National Forest to a low of $15.65 for 9.18 million feet on the Stanislaus National Forest. The latter was sold to the West Side Lumber Co., which also paid the lowest price for white fir-$Z per 1000 feet. The log haul is eight miles by truck and 57 miles by rail.

Highest bid price for ponderosa pine was $42.35, paid for 150,000 feet on the Tahoe National Forest by Hughes Bros. Lumber Co. This w'as $10 over the appraised rate. On the same sale, the highest price was paid for 25,0ffi feet of sugar pine-$53.85, which was also $10 over the appraisal. The timber was two miles from the mill, which is 28 miles from the rail head. This sale totaled 40O,mO feet and was the smallest of the 37 sales.

Largest sale was 24.2 million feet on the Mendocino National Forest, which went to Glenco Forest Products. It included 6.3 million feet of ponderosa pine, 5.4 million feet of sugar pine, 2.6 million {eet of white fir, 9.3 million feet of Douglas fir and 0.6 million feet of incense cedar. The average appraised price was $15.36, and the bid price was $1997 per 1000 feet. The log haul is 25 miles, and the mill is 17 miles from the railroaC.

Also on the Mendocino National Forest was the low'est priced sugar pine-appraised at $17.50 and sold for $18.25 for 368,000 feet. It went io O. A. Kirkpatrick, who has a 45-mile log haul and a l7-m1le lumber haul.

Highest prices paid for rvhite fir, Douglas fir and incense cedar were all on a sale of two million feet on the Eldorado National Forest, which went to the Michigan-California Lumber Co. The appraised and bid prices were the same$17.30 for one million feet of Douglas fir and $9.90 for both the rvhite fir and cedar. There was 800,000 feet of ponderosa pine at a bid price of $35 (appraisal $33.35) on this sale, rvhich was five miles from the mill.

Longest truck haul for logs was 46 miles for 5 million feet on the E,ldorado National Forest, which went to the Winton Lumber Co. mill. Most of it was white fir, appraised at $3.45 and sold at the bid rate of $4.90.

Shortest log haul was one mile to the Cal-Ore Lumber Co., fnc., on the Trinity National Forest. However, this firm has a 62-mile lumber haul. The average bid price for five species was $10.55 on this 3.44 million sale, which was mostly Douglas fir. The lolvest price paid for Douglas fir rvas in a sale of 3.46 million feet on the Trinity National

Forest. It went to the Hayfork Lumber Co. for the appraised rate of $3.25. Log haul was 10 miles; lumber goes 65 miles.

The sale with the longest log haul was 4,215,000 feet on the Stanislaus National Forest, which goes trvo miles by truck and 71 miles by rail to the Pickering Lumber Corp. Including 3.68 million feet of ponderosa pine at $25.55, this sale had the largest profit margin, according to forest service figures. It amounted to $15.05 per 1000 feet. The profit ratio (profit margin divided by sum of operating cost and bid price) was 17.6/o.

Three other sales had profit ratios of l8/o, and the average was ll.8%. The lowest profit ratio for the 37 sales rvas 2.8%. It was calculated for a sale of.7.7 million feet of ponderosa pine on the Modoc National Forest. The pine was appraised, at $28.75 and the successful bid was $39.70 for an operation with a 31-mile log haul.

Lowest profit margin was $2.33 for a sale of more tlian 12 million feet on the Tahoe National Forest. It included 3.4 million feet of ponderosa pine bid at $34.20 ($5 over the appraisal) and 8.65 million feet of white fir bid at $10.20 ($5.95 over the appraisal). Log haul is 32 miles. Profit ratio was estimated, at 3.19o.

Wholesclers oI

PACIFIC COAST FOREST PRODUCTS

Ofiices 7O3 tUlorket Street, Son Froncisco 3

felephone YUkon 24376 - Teletype Si 57

Oregon Representolive: Dwighr Wilson, Eugene, Oregon

\THOLESALE TIMBERS

Douglas Fir in sizes to 24" x 24"

Redwood in sizes to 12" x 12" - lengths to 24'

Pfaner capacity for surfacing up to 24" x24"

Remanufacturing facilities for resawing up to 34" x 34"

The Loading, Handling and Transporting of Lumber

Bv A.G. Perkins, Transportation Supervisor California Public Utilities Commission, San Francisco, Calif.

Of the major world industries, lumbering has been recognized dorvn through the centuries as important and widespread. Like other great enterprises its gowth has been characterized by improved methods of manufacturing, transporting, and finally fashioning into the countless items rl'hich benefit mankind. Just who is the lumber industry and where does it begin and end? It begins in the forest where trees grow-it ends when the carpenter, cabinet maker or other artisan shapes and secures it. This final disposition may take place by one speaking a different language, across continents, or in a different hemisphere from where the tree grerv and the lumber was originally made. Let us consi<ler then that this great industry might be subdivided into three general groups or stages, namely, manufacturing, transporting and disposition. How well does one group know the other and how well do they cooperate for mutual benefits ?

Of the first group, they are divided at least into two camps-the logging and mill segments. The observer recognizes each to have a different language, trend of thought and interest, and the body as a whoie quite unfamiliar .ivith and disinterested in the transportation group in the middle and the disposition group on the far end. Of the middle or transporting group, whether it be by rail, highway, or water, quite naturally the lumber traffic is lost in that great mass of items which make up the freight traffic of a carrier or system of carriers. They have only a speaking acquaintance with the two other groups and that with a traffic accent. What about the last or distributing group ? Unlike the manufacturing segment they are widespread in every community. If the place can support a post office, store, school and church, you'll find a lumber yard. Included in this group are the contractors and woodworking artisans of all calibers. \A/hat is their interest and acquaintance with the manufacturing and transportation group ? From little to none. Can it be that these three sizeable and important groups have nothing in common? No, they have much where mutual interest would benefit the entire family. The measures and means of packaging, securing and shipping lumber products on flat railrcad cars provides that field of mutual interest and benefit. There is no other field where all three groups have so much to gain in a single program.

The rules governing the loading of lumber products on open top railroad cars are promulgated by the railroads through their Association of American Railroads. Like the Association they are national in scope and also govern the Canadian lines. They are enforced and supervised by the mechanical representatives of railroads. Their purpose is to guide shippers in putting up a practical, safe load which will ride to destination without shifting on the car as the

result of end shock and oscillation to such an extent and in such a way as to endanger the traveling public, strike railroad employees, structures, signals, and other cars or trains. Not only are the railroads and their brotherhoods desirous of accomplishing this but Federal and State regulatory agencies demand no less in the interest of the public.

The past decade has rvitnessed development of two vehicles which has cl-ranged lhe whole picture of handling, shipping and storing lumber, particularly small dimension material. The Hyster and Carrier have supplanted much of the laborious and expensive handling by hand. Either machine is capable of handling units or packages of several thousand feet, provided, of course, that the units or packages are sufficiently compact and solid. To be realistic, therefore, is to regard the handling, shipping and storage of small dimension lumber in terms of packages for open top car loading. It is by ihese means that lumber can be economically, expeditiously and saf ely handled. These factors are responsible for the ever-increasing number of flat car shipments.

To u'hom are the loading rules entrusted ? Who and wl-rat

tflA[E FRIE]lllS ilAtE ttl0ilEr

witlr secu rity "RoY

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Tefephone: ANgelus l'0358

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This is bui one of fen fine softwoods from member mills of lhe Western Pine Associotion. All ore monufoctured, seosoned ond groded lo exocling Associotion stondqrds. Lumber deolers, builders, orchilecls ond wood users hove found them dependoble ond best for mony conslruclion uses.

THESE ARE THE TYESTERN PIl{ES

IDAHO WHITE PINE

PONDEROSA PINE SUGAR PINE

THESE ARE THE ASSOCIATED IYOODS

TARCH DOUGLAS FIR

WHITE FIR ENGETMANN SPRUCE

INCENSE CEDAR RED CEDAR

LODGEPOTE PINE

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Addressr

Western Pine Associolion, Yeon Bvilding, Portlond 4, Oregon.

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brings about their revision to keep pace with industry and railroad progress ? The Association of American Railroads' Mechanical Section maintains a Forest Products Loading Rules Committee assisted by an On-the-Ground Committee of Car Department General Foremen who are nearer to the shipping points and in Cirect charge of all related problems. They advise the General Forest Products Committee and recommend changes at time of revision. Both these committees counsel with shippers and their representatives when loading rules revisions are in progress. The last or disposition group, though vitally affected, have not been consulted or considered, even though their well-being is most involved with the loading rules and notwithstanding the fact that they pay for both the lumber and the freight. The railroads through their association, at the insistence of shippers, have provided several figures or options in the rules. Needless to say, the figure or rule requiring the least in its specifications is the one used. Other regulations providing better methods and types of securement are seldom used except to appease those contending for better regulation. Failure to fully comply with the minimum requirements are too commonPlace.

Let us contemplate what the railroad needs to make a safe load on a flat car, one that will ride to destination without shifting or require adjustments, a load that will withstand the moderate end shock that is inherent in train operation. The measure that will produce such a load for the middle of the industry (transportation) is nothing short of solidly packaging the small dimension lumber and secur-

ing each package with tu'o metal bands; segregation of lengths so that overhang will not exist or be reduced to two feet in one end of the unit. With such a package, having at least one solid square end, stackers can load or unload a car of lumber in a matter of minutes. Butting of the square solid ends of the package toward the center of the car precludes possibility cf much of the shifting and provides a solid surface for higher courses of packages. Butting of the square solid ends of the packages enables the stacker to break the packages away from each other for subsequent handling or storing' Packages of short material without overhang should be placed on the floor of the car in center position with the square solid ends of longer packages butted closely on each end. This enables manufacturers to market and ship the entire output of the mill and imposes no hazard or burden on either group of the industry.

Greater segregation of lengths will produce increased solidity of the package and the load or pile; in every case overhang should be confined to one end. In view of more solid packages with metal securement stickers can be eliminated or reduced to the one set corresponding horizontally to the separators or floor bearing pieces under the package. They should not be more than I inch in thickness and not less than 3 inches wide, and preferably of rough manufacture. Thinner or wider stickers will serve the purpose and all mills have them; usually they are wasted. The thin stickers located about vertical center of the package will hold the package from fallinq apart sidewavs after metal bands are cut. Thin stickers never turn

Y STOCK

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oI the top qucrlity redwood we mqnulqcture cnd the prompi, intelligent, courteous crttention we give to every inquiry. . whcrtever your requirements mcy be we produce the kind ol redwood thcrt hcs "Quclity Feel" qnd works well lor every purpose.

It will pay you to contact us lirst becquse we hcve our own timber supply-c thoroughly modern mill with modern mcrchinery cnrd our own sqwmill scrles ollices to hcrndle your requirements elficiently.

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AMERWOOD p?e-finished paneling is designed for commercicl, industriql qnd residentiat inleriors of unduplicated beouty. 5e' lected grode pine boords are melcl blosted ond wire brushed to etch out the soft surfoces of the wood. lhis deep'elched finish csplurca nolurql lighr in counlless polterns-gives ATnERWOOD lhe qulhentic dppe.trdnce of lirne-mellowed wood. fhe required color-lone is then opplied, foltowed by a proteclive cocling of cleor lacquer. A fincl touch of wax, followed by buf,ing com' pteles the unduplicated beouty of AMERWOOD. And only Ai,IERWOOD gives the duthenlic rustic styling so desired todcy in commerciol, industrial, snd residentisl inleriors.

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over or cause end shifting on the car, and enable restoration of friction between the boards, the solidity of the package and pile is thereby preserved. Promiscuous and random size stickers are responsible for rnuch of the shifting of lumber that has required readjustment or reloading at railroad terminals and eventual hand unloading at final destination' Obviously, the time to prepare and secure the package is at the mill where the material is manufactured. The benefits are then realizecl by all three groups of the industry. After packaging, the comPact grouping of packages on the car is a naturai consequence. It follows that the more compact the load can be made in the car the greater clearance can be provided at each end, particularly the brake wheel end. Many of the flat cars of lumber being delayed on railroad repair tracks for readjustment are there because the lumber was initially loaded to within a few inches of the brake wheel or opposite end of car while literally wasting the room in the center of the car. No small percentage of flat car shipments are delaved on repair or shifting tracks terminal to terminal to clear brake wheels and drawbars. This unnecessary delay at a time when flat cars are in short supply and the buyer inquires in desperation, "Where. oh where, is my car of lumber overdue last week?" The dealer's best customer, the contractor, is holding tlp construction primarily because the minimum requiretnents of the loading rules were inadequate, plus some short cuts by the shipper, resulting in the car being loaded to shift and be delayed, rather than to ride. Can it be that the manufacturing group of the industry has so little interest in the second and last group? Certainly the railroad or transportation group does not want to delav their car and often spend a large part of the freight cliarges on needless sr'vitching and readjustment. Contrast this lvidespread needless situation producing dissatisfaction, de1ay, accidents, personal injuries and out of pocket costs with the same lumber packaged, secured and compactly loaded on the same car. spotted at destination rvhen first calculations figured it to arrive there, to be expeditiousiy, economically and safely unloaded mechanically. Say nothing of releasing the flat car for another load. The difference in the t'uvo situations can be founcl in the manner of packaging, securing and compactly loading the shipment at the point of origin.

Realizing that the lumber industry has not lost its traditional importance, made up as it is of three large families, Should we not in mutual interest ponder some words from the world's first family: Arn I my brother's keeper?

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R.O.Ws combine the finest construction with the extra value take-out feature.

Redwood Region Condervotion Council Storts Tree Plonfing proiect

The Redrvood Region Conservation Council rvill launch its first tree planting project, probably in November, rvhen favorable ground conditions prevail, according to R. W. Matthews, E,ureka, RRCC President.

Supervision of the project will be handled by county chairmen for Del Norte, Humboldt and Mendocino counties. Henry K. Trobitz, Simpson Logging Company, Klamath, will act as Del Norte county chairman and E,d,w-in T. Pierson, Humboldt State College, Arcata, will be Humboldt county chairman. The Mendocino county chairman is yet to be announced. The trees planted will be all Douglas fir and will be planted on private lands in the Redrvood Region by school children, led by high school forestry students.

Private land owners interested in having commercial forest trees planted on their lands are invited to contact RRCC President Mattl.relvs or the RRCC field office at 521 Third St., Eureka. Choosing of sites will be by lot and the trees rvill be donated. Land orvners 'ivill not have to pay for trees planted on their land.

Requirements for land to be eligible for planting are as follows: (1) Land must be actual or ltotential commercial forest land. (2) Land must be in private orvnership. (No change of title is involved. Permission to plant is the only concession.) (3) Land should be either cutover or recently burned and fairly free from brush. (4) Area should be within easy reach of good winter roads permitting easy access for school children in school buses. (5) Orvner must provide protection from fire and excessive grazing and must have a genuine interest in forest conservation. Areas fenced frorn grazing are preferred. (6) Areas preferably should be small, from 10 to 44O acres in size, and part of a small ownersl.rip. (7) Land sl-rould be that not likely to reforest naturally in a reasonable number of years.

The purpose of the planting project, according to Matthews, rvill be to interest the next generation in forest conservation and to help provide a more stal;le forest economy for the region in the future.

Huge Hongor Houses Plywood Plqnt

Probably the largest and at the same time the most unique building occupied by any plywood plant on earth, is the one that now houses the plyu'ood division of the Diamond Lumber Company, Tillamook, Oregon.

It ies a former U. S. Navy dirigible hangar, nearly one-fourth of a mile long, 420 feet in rvidth, and 200 feet high inside the building. It is an all-wooden building used during the last war for housing Navy dirigibles, and the entire structure is rot and fireresistant.

Trees And Men

Jack Dionne

(Reprinted in reply to many requests.)

You can learn about men from trees. When a forest of Pine trees is planted by foresters, the little trees start growing very close together. And immediately there begins a mighty but quiet COMPETITION between those little trees to GROW UPV/ARD toward the sunlight and the moisture in the upper air; those two factors that give the tree life and strength. And every little tree in that new forest STRIVES, and stretches, and fights its instinctive way UPWARD and ever upward; a competition that never ends throughout the entire life of the tree. For, by reason of this constant striving UPWARD the tree grows STRONG and STRAIGHT. The treetops merge' making heavy shade below, causing the lower limbs to fall off. The bark covers the scars, and the surface of the trunk becomes smooth and straight and attractive as the tree itself. The grain of the wood is thus made to GROW STRAIGHT without defect, and stronger and more valuable by far than it could ever have been but for this STRMNG. COMPETITION has given this tree strength, straightness, quality'

Sometimes, as an illustration, the forester will pl'ant a lone tree of this same species a hundred or more feet frorn the edge of the young forest, leaving it to grow by itself, out where it gets the sunshine and the available moisture WITHOUT EFFORT. And what happens to this tree, do you know? An amazing thing. Just exactly what happens to a human who is allowed to grow without effort, without competition, without that STRMNG that makes for strength and QUALITY. That lone tree is invariably stunted in its growth. Because there is no need to strive and strain UPWARD, the trunk becomes squat, and is much shorter than the forest trees. Because there is no competition and no shade to destroy them, the lower limbs do not fall off as from the trees of the forest, but become stout, knarly, ugly, as the trunk itself. There is none of the cylindrical symmetry and straightness of the trees of the forest. The fiber of the trunk is twisted, knotty, defective, and entirely lacking in quality. It has little value but for firewood. While a hundred feet away stand its sister trees, tall, straight, round, graceful, strong and straight of fiber, valuable in a thousand ways for man and his uses'

Which proves that Mother Nature knows no SOCIALISM, and that she teaches her children the immutable law that COMPETITION, even in inanimate things, makes for quality, strength, beauty, and usefulness' And this same lesson that Mother Nature teaches concerning trees, she teaches us likewise concerning MEN.

ROUNDS LUMBER COMPANY

iloin Clffice ond Yord

9th Avcnus Pier Ooklond' Colif. fYVinoqks *98667

teletype OA 216

Big Plywood Sole Tqkes in Beverly Hills' Dqllqs crnd Wqukegon

W. E. Calhoun, manager of the Donover Lumber Company, Beverly Hills, California, announces a big sale of Douglas Fir plywood, which was made through Dallas, Texas, and winds up in Waukegan, Illinois.

The sale was 2,730,000 feet of the plywood, figured on a /s" rough basis. Tl-re order will be shipped at the rate of two cars a week for approximately six months, and amounts all together to about a train load.

The order was handled by Henry C. Sutton. 'itholesale and commission salesman of Dallas, Texas; u'as sold to the Barns Lumber Company, of Dallas, and the material will be delivered to Waukegar-r, Illinois.

Jim Hennessy, is the newest addition to the traveling sales force of the Hollow Tree Lumber Company, of Ukiah, California. He is well known to the trade of Northern California, and will make his headquarters at 501 Ninos Wav. Los Altos.

Bill Tobin, Tobin Forest Products distributor of Long Beach, California, returned the latter part' of last month from a trip to Northern California and Southern Oregon' While in the north he called on the mills he represents in Southern California, to assure a steady flow of material to his customers.

A Swe Sign

Sign seen in the window of a Chinese barber shop: ..CHINA CLIPPER.''

PactFlc FoREsr PnoDucrs, lNc.

Douglas Fir - Redwood - Ponderosa dnd

Pocific Elecrric Bldg. 6rh & Moln Streets, Log Angeles 14 Ttlcker 1232-1233

Ofiice ond Yord Cqlifornio

Bronch

In All Grades

Forqll New fhick Hqrdboqrd

A new hardboard panel, smooth on both sides and up to fu" thick, is now being manufactured by the Forest Fiber Products Company, Forest Grove, Oregon, announces O. W. Frost, general manager of the firm.

Called Forest Board Forall, this new hardboard comes in thicknesses of %", ,t1", %" and /4", opening a big, new vista of hardboard sales to both the week-end carpenter and the residential and commercial construction market.

Smooth on two sides, these warp-resistant, thicker hardboard panels are designed for such applications as wardrobe doors, wainscoting, cabinet doors and shelves, displays and built-ins of all kinds and an endless number of other applications.

Low-cost Forall is easy to .*ork lvith ordinary tools. No patching is necsssary on sawed or machined edges. Because of Forall's light colored surfaces, light stains can be used to achieve a variety of effects. Paints and enamels of all types flou' on easily and smoothly on the glossysmooth surfaces.

All Foral panels are carefully wrapped to protect the panel's mirror-like finish. There are three %,' o, ,4,, panels to a package; two s/s" ot 3fn panels to a package.

Here's A Thoughr

Given a government with a big surplus and a big ma- jority and a weak opposition, and you would debauch a committee of archangels.-Sir John A. MacDonald.

1914

Even more irnportant today

19s3

Qunurr - $rnucr - RrrnBtuil and a Gorrrpurr $rocr oF

Burulro ihrrnnm

Wrsrrnn Doon & Sasn Co.

TEmplebor 2-84OO

OAKLAND 20, CAIIFORNIA

EARL F. \(/OOD

WHOLESALE DISTRBUTORS

Ponderosa Pinc - Sugar Pine r Douglas Fir Ccdar Shingles r Plywood Office

Out of the \(/oods

By Jim Stevens

When Paul Bunyan finished the logging of the Onion Pines he was so pleased that he made a speech to celebrate. It lasted for nine days and nights without a break, and all the Bunyan loggers listened to every word, without a nap of sleep or a dab of grub. Each time that Paul stopped to draw a long breath it pulled the loggers over on their faces. Then, as he let it out, the big wind raised the loggers and rocked them back on their heels. "A most powerful oration," Horace Greeley said.

It was a young dream of Forester Bill Hagenstein's to rival Paul Bunyan's oratorical powers some day. The other day he made his best effort to date at the 1953 Annual of the Society of American Foresters in Colorado Springs. His title was "The Evaluation of Forest Management Practices." Or, as Paul Bunyan would have put it, "Sizing Up Ways to Log."

It was a prime speech, for all of the college words, and Paul himself would have been proud to make it' Let nte nrention a few examples.

LuckyEleven...

Hagenstein cites "adequate forest protection" as a major objective of forest management in the Douglas fir region. The new USFS Forest Survey measures progress of the past 20 years in forest protection ttirough five counties of South-

r,vest Oregon and six counties of Southwest Washington, with comparisons of "nonstocked" acreage of the present with that of 1933. Then the total for the 11 counties was 1,154,000 acres. Now it is down to 590,000 acres.

Mason County, probably the national champion among 2,000 American forest counties, in forest protection, is proud to have seen its 147,000 acres of "nonstocked" forest land in 1932 brought down to 5,000 acres in 20 years' Less than one per cent of the county's 520,000 acres of commercial forest iand is now in the "nonstocked" category. And most of this is "recent cutovers," where the new crop has not had time to show up.

Ilagenstein, who heads up the Industrial Forestry Association, certifying agency for tree farms in Western Washington and Oregon, names "cutting methods" as the first of the three basic forest practices. The roots of the second basic practice, protection, are of course in cutting methods. "Planning" is the third. This takes in technical phases of harvest and protection as well as other elements of modern forest and logging engineering. Forest management practices today mean professional practice.

Up from the Wilderness

Industrial forestry, as the oratorical heir of Paul Bunyan interprets it, has reached a high stage of know-how and practice on certified tree farms. These advanced examples of forest management practice now extend over 4,200,000 acres in the Douglas fir region. How are the practices in force on these tree farms to be evaluated ?

Hagenstein emphasizes the vast diversity of forest types and species on the American land. Variety rules in the Pacific

Northwest, too, even on most individual properties. However, a goal of certain general forest practice standards is essential, says the forester-hence his three "basic practices." I{e excludes "utiltzation" from the basic group because what is feasible in one locality is not practicable in another. That is, utilization practices depend mainly on markets, market roads, logging costs, and the like. A forest manager cannot utilize what he cannot sell.

\\/hat is the objective of ownership on a given piece of forest land ? This is a vital question, in the Hagenstein view, for a start on any particular evaluation. Farm woodland use is often simply for the farm owner's needs alone-for fuel, fenceposts, poles, shakes. The management objective on a public forest property is often only recreational. The common objective on the great majority of privalely owned, taxpaying tree farms, is to plan, protect and harvest a wood crop for profit production on a permanent basis. And-

But it would take me nine days and nights to tell it all. More later, maybe.

815 Olympic Boulevsrd Montebello, Cqlifornia Wholesole Only

J. W. "Fitz" Fitzpatrick, Consolidated Lumber Company, Wilmington, California, and Mrs. Fitzpatrick, spent part of the month of September salmon fishing at Trinidad, California.

Steve Hathaway, retail lumber dealer of Oceanside, and son Gordon, attended the golf tournament held by the Los Angeles Hoo-Hoo Club at Lakewood, September 11.

Nomed District Mcnoger for Gentrol cnd Northern Ccrlifornia

William E. Chichester has been appointed Blue Diamond Corporation's district manager for Central and Northern California, \rice President l-eonard W. Ross has announced.

A new Blue Diamond sales office to serve the Central and Northern California areas has been opened at 375 South Mayfair in the Westlake district of DalY City, near San Francisco.

Expansion of the company's gypsum products plant in Nevada will enable Blue Diamond to offer the same high quality gypsum products to Central and Northern California that have been in demzrnd in Southern California for more than a quarter of a century.

The completed plant will have separate lines for production of gypsum wallboard and lath. Production of hardwall plaster also will be increased.

Chichester, a conrbat infantry captain in World War II, l-ras been with Blue Diamond since 1938. He has represented Blue Diamond in Imperial, Orange, and San Diego Counties and the San Joaquin Valley.

Chichester will report to Blue Diamond wholesale sales manager H. S. (Jetr) Dillon, a veteran of 28 years' service with the company.

Normon Vincent

Funeral services for Norman Vincent, 68, Piedmont' retired lumberman, were held on September 10. He collapsed and died September 8 while engaged in his favorite sport, lawn bowling, at Lakeside Park, Oakland. Born in Iowa, he had been a resident of California for thirty-five years. He had been associated with the lumber business in San Francisco for many years.

Surviving are his l'vidow, Mrs. Agnes May Vincent; three daughters, Mrs. Virginia Peracca of Pasadena, Mrs. Barbara Nelson of Venezuela, and Miss Janet Vincent of Los Angeles; two brothers, Harry F. Vincent, Piedmont, general manager of E. K. Wood Lumber Co.. and James Vincent of San Francisco: and a sister, Miss Heien Vincent of Palo Alto.

Lloyd Webb, softwood division manager for E. J. Stanton & Son, Inc., Los Angeles, and Mrs. Webb, spent the Iatter part of September in Northern California, Southern Washington and Oregon. It was a combined business and pleasure trip and he called on various mills in the lumber producing area visited.

N. E. Olson, Western Hardwood Lumber Company, l,os Angeles, has been assigned the sales territory of Imperial County, San Diego County, and all of the State of Arizona, according to Woodruff Toai, general sales manager.

Williqm E. Chichccter

Redwood Empire Hoo-Hoo Club #65

The Redwood E,mpire Hoo-Hoo resumed their monthly meetings with a fine turnout at Brook-Trails Resort, Willits, on September 11.

The {eature event of the evening was the re-initiation of John Gordon back into Club No. 65-it seems that in fine print of the revision to the Supplement to the By-Laws of the charter, one must be re-initiated after having gone East and returned to his former club. Poor John went swimming last night, clothe s and all; however, not before taking some of the instigators of the plot along with himcan't call that club dry.

Hqll Moves C)ftices

The James L. Hall Co. has just movecl its offices in the Mills Building, San Francisco, and is now located about five steps further down the hall on the same floor-sure saves on the moving bills. Their newly remodeled and more suitable ofhces are now at Room 1042 Mills Building, the telephone and teletype numbers remaining the same.

Fred Holmes, Flolmes Eureka Lumber Co., returned to San Francisco recently after spending trvo weeks up in the Klamatl-r River country. He was accompanied by his son and several friends-strictlv a men-only party-and aitogether had a fine time in the Northr,voods and got in some good fishing.

WEATHERTIGHT

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A Roadblock To Youthful Business An Editorial

We wrote in this column recently the opinion that taxes are doing more to discourage young men from engaging in business for themselves than other possible impediment.

Since then the same opinion was expressed by another business philosopher. He said that young men nowadays are just as ambitious to get out into the world and create businesses of their own as young men have always been. But that never before have so many difficulties beset their paths.

A young fellow starts out full of vim and vigor and ambition and fearing nothing, and the next thing he knows right across his business highway there looms a complete roadblock: taxes. And, he added, only by some miracle can he get by.

That completely backs up our opinion in the matter. And of all the taxes that say to ambitious young businessslsn-"3fotrndon hope all ye who enter hs1s"-1hs nsltt Social Security burdens are the most difficult and the most onerous.

We would like to have a photograph of the mental proc-

esses of those who favor social security taxes for the selfemployed. Certainly, it seems to us, no person who even faintly understands what it all means, ever advocated such monstrosities.

A one-man business requires tremendous attention, activity, and undiverted interest in its details. And to tell him that in addition to all this and to the normal taxes he must attend to, he must make deductions from earnings, must make government reports, must accurately report on his every business move, you have burdened him beyond all righteousness and all intelligence. If he chooses to try and make a living and refuses to give half his time to tax matters, then the law itself is making a tax-dodger of him. It isn't fair, it isn't sensible, and it isn't American.

And to add to the list of those who may be so burdened many more millions of Americans, seems to prove the opinion expressed by Dorothy Thompson in a recent col. umn, that "we show the world a frightful spectacle of the deterioration of government."

Taking this nation farther and farther down the road to socialism is indeed a "frightful spectacle."

A Gor of Fir Worth Photogrophing

KltN DRYING and ST0RAGE

This is the first car of old growth Douglas Fir timbers shipped on a ten-car order. It was cut by the Umpqua Plywood Corporation at Myrtle Creek, Oregon, and sold by its associate concern, Clear Fir Sales Company, of Springfield, Oregon. The timbers are 24 x 24, and rau,ge Irom 42 to 54 feet in length.

The three men in the picture are, left to right: George Rittenhouse, sawmill superintendent Umpqua Plywood Corporation; R. J. Ness, Sales Manager, lumber division, of Clear Fir Sales Company, Springfield, Oregon; Bill DeWitt, plant manager sawmill division of Umpqua.

L. A. DRY KILI{ & STORAGE, IJ{C.

4251 Sheilq 3r., lor Angcler, Colif, Telephone ANgclus 3-6273

We ossure our cuslomers poinsloking ond coreful hondling ond drying of their lumber.

Dee Essley, Presidenl

ftlorsholl Edwonds, Superintendent

YES-WE HAVE A'ITPIE STOCK IN ANY SIZE OR TYPE OF DOOR-NO TTORE SHORTAGES, REGARDTESS OF QUANTITY. Att TYDOR FTUSH DOORS ARE HOT PRESSED ON OUR MAl,trYtOTH 16 PTATEN HOT PRE55, INSPECTED AND FINISHED BY EXPERT CRAFTS'IIEN, ASSURING QUATITY AND TROUBTE FREE SATES OF THE FINEST FTUSH DOOR THAT CAN BE XTADE . . . VOTUME PRODUCTION-WITHOUT SACRIFICE OF QUALITY -IIEANS HIGHER PROFITS FOR YOU.

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Reseorch On Air Condirioning Plcnned By NAHB

A large-scale testing program of air conditioning is being planned by the National Association of Home Builders, the tests to be made at Austin, Texas.

Twelve full-scale research houses will be built in order to obtain data on operating characteristics of air conditioning equipment and systems, the comparative values of bulk insulation versus reflective types, as well as effects of various types of overhang on heat gain etc. The major air conditioning manufacturers are cooperating in this program, which will be under the technical supervision of the University of Texas. The houses will be completely instrumented by the University and data collected during a full year's operation.

Producers and manufacturers interested in cooperating in this program are invited to write to NAHB Research Institute, 1028 Connecticut Avenue, N.W., Washington 6, D.C.

Bridgeville Mill Burns

The Pacific Tie Companv sawmill located near Bridgeville, California, was destroyed by fire August 15. the loss being about $50,000. The company belongs to George M. Holt and George E. Rappin, of Fortuna. The mill, wl-rich manufactured mostly railroad ties and building studs, rvas destroyed by a frre that followed an explosion in the power plant.

Sqn Frnncisco "Keep Green" Movement Gqins Momenlum

perfect balance does the Tlbk

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For sale by har dware, building supply and lumber dealers throughout the United States.

San Franciscans continue to be bombarded by fire prevention missives, aimed by the San F:ancisco Keep Green Committee, organized this yedr for the purpose of educating the people of San Francisco to the importance of fire prevention and extreme care lvhen in the forest areas, natural recreation spots for thousands of Bay Area residents. William J Losh, chairman of lhe Keep Green Committee, recently pointed out that as of August 10, acreage lost in forest fires this year in the state totaled 72,944 ac;es, compared with 27,574 acres for the same period last vear. Losh requested San Franciscans planning to visit recreation areas to exercise extreme caution as the fire haza':d in the forest and range lands of California has been steadily heightened by u'eather conditions.

San Francisco businessmen, newspapers, radio stations and city government have cooperated in making the city's residents conscious of forest and range fire prevention. Recently, more than 16,000 employees of 60 insurance companies in ';he city began receiving fire prevention messages through the Board of Fire Underwriters-another helping hand to the snor,vballing movement.

NEW "AL-20" OIYMPIG

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New ldeqs for Weslern Living is Subiect

When the California Real Estate Association meets for its annual convention in Los Angeles' Novenrber 6 and 7,1953, one of the program highlights rvill be a panei discussion of "\'Vestern Industries' Nerv Ideas for \\restern Living'" Women realtors rvill have an important part in the program, and 'ivill sponsor a luncheon rvith a nationally-knor,l'n woman speaker'

At least 3,500 California real estaters are expected to attend.

This convention rvill be immediately follorved by that of the National Association of Real Estate Boards, November B to 13.

Ccrlifornicr C. of C. Hifs Governmenf in Business

The board of directors of the California Chamber of Commerce has passed a resolution "holding firmly to the conviction that it is in the public interest ancl essential to the freedom of the people of this country that government limit itself to those activities and only those activities which by their nature cannot feasibly be formed by private enterPrise."

The resolution was prepared by the Chamber's industrial committee of rvhich E. C. Hummel, Los Angeles, is chairman. Hummel reported that tl-re federal government no\\' ()perates businesses and corporations with assets of nearly io:ty biliion dollars, and expressed the opinion that "both the executive and legislative branches of the government are finding it harder to get ottt of business than it n'as to get in."

He urgecl every businessman in California to address his congressional delegations concerning the dangers "inherent in the continuance of government competition in business."

TWENTY-FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant Octob er 1,1928

J. M. White is president of the California White and Sugar Pine Association which held its annual meeting at Klamath Falls, Oregon, September 2I and 22. H. D. Mortesen, Pelican Bay Lumber Company, was entertainment chairman.

Announcement is made of the formation of the new Douglas Fir Plywood Institute, with offices in Tacoma, Washington. There are nine member firms. Phil Garland, Tacoma Veneer Company, Tacoma, is the first president. The tremendous growth of the Fir plywood business makes the new organization essential. Wm. A. Rawn, Tacoma, is secretary.

The Southern Redwood Company has just f,een organized at Bogalusa, Louisiana, and has taken over all the properties of the Finkbine-Guild Lumber Company, in the Redwood districts of California. It is contemplated that later on Redwood logs will be shipped from California to Bogalusa, where they will be manufactured into lumber products in the Great Southern Lumber Company mill.

R. F. Hammatt, secretary-manager of the California Redwood Association, announces that a new bureau of inspection and grades has just been established in the Association.

W. B. Dean, general manager of the Diamond Match Company, at Chico, California, announces that his concern has just purchased seven retail lumber yards from the Tilden Lumber & Mill Company, of Oakland, and will continue their operation. These yards are located at Sacramento, Stockton, Galt, Oakdale, Concord, Martinez, and Suisun. This gives Diamond Match a total of 47 yards in California.

J. C. Ellis has been elected president of the Peninsula Hoo-Hoo Club, at a meeting held in San Jose on August 27.

C. B. Daveney has been elected president of the Tom A. McCann Hoo-Hoo Club. at McCloud. California.

The Diamond Match Company acted as host to a large gathering of lumbermen and Hoo-Hoo at Chico, California, September 8. B. W. Dean acted as host.

New Gloves Pronounced Success Agoinst Sliver Accidents

Splinter accidents-troublesome wood-slivers driven into men's hand5-havg long been considered a "lumberman's burden."

The men and management of Weyerhaeuser Timber Company's Everett lumber division realized the number of splinter cases sustained by mill personnel was a mutual problem-and a challenge. Working together, they have come up with a highly successful solution to these minor, but painful, accidents, which so frequently result in lost time through soreness or infection.

"The solution," says Keene Strobel, plant safety engineer, "had to lie in a glove that would afford adequate hand protection."

Forty to fifty men a month were showing up at the plant's first-aid room for treatment. One man had three fingers rmpaled at once by a dagger-sharp bit of wood which slipped through the seam of his heavy gloves. The men tried a wide variety of gloves, but after a few weeks of arduous lumber handling, even the toughest of these opened seams, providing a gaping entrance for splinters.

Strobel talked to green-chain pullers, planing mill off-bearers, unstackermen and other employees who handle lumber constantly cluring their day's work. Combing the catalogues of a dozen manufacturers, he selected 50 pairs of sample gloves made of plastic, cloth, leather and even metal threads, to try out in the mill. The trouble was finally tracked down to the thumb seams, which usually opened first under the strain.

At this point, industrial ingenuity went to work. A glove with a seamless palm and thumb component was specially designed and manufacturers were contacted to see if they could supply it in quantity.

The first shipment of the new gloves arrived in Everett only a few months ago. Anxiously, Strobel distributed them among employees for testing.

Seven days went by. Two weeks. Three, then four. Like the other gloves offerecl for sale locally, the 'X" model had a leather face, wrist guard and thumb and a canvas back. Sold for seventy-five cents, they were cl.reap insurance against the insistent jabbing of tiny wooden bayonets. After 50 days, the new gloves were pronounced a success. Seven hundred pairs \\'ere snapped up by employees in a {ew weeks as the word got around.

There are still features to be incorporated-the gloves neetl a wider leather face to protect the edge of the wearer's palm on the little finger side, but that is being solved with a minor design modification.

"The important thing," says Strobel, "is that the men themselves helped design and test this glove. The lumber handler can buy-at cost-a glove that he himself helped perfect."

Jim Fair, u.ell kno'ivn in the rvoodworking Iraternity of Southern California, has been appointed to the sales staff of Hallinan Mackin Lunrlter Ctimpany of Los Angeles, and rr.ill cover cabinet shops and allied woodworking otganiza' tions in this territorY.

D0ll ouER G0. lllG.

Established l9O2 WHOLESALERS for qll West Coost Forest Products

Soufhern Colllornia Representolives ior:

Dodge Reports on Eosfern Construction Awqrds

Los Angeles, Sept. l9.-Construction contract awards set forth in Dodge Reports for August in the 37 eastern states ,continued strong following July's top record for the year thus far. A month ago Dodge said that if the monthly total for the last five months could average $1.414,751,000, the year's total would tie record-breaking 1952. The August total was $1,414,408,000, an infinitesimal percentage under that average.

While the Dodge Reports cover only the 37 states east of the Rockies, the totals are closely watched in the Mrest because the 11 western states have no other broad indication of future construction trends.

But August was 2l per cent less than the July figure, although only 2 per cent less than August 1952. The eightmonth total is now $11,115,588,000, up 4 per cent over the first eight months of 1952. Last month it was 5 per cent at the seven-month stage.

F. W. Dodge Corporation, construction news and marketing specialists who issue Dodge Reports, pointed out that while the August figures seem low in comparison with the swollen July totals, it is significant that they hold their own against the averages. A mid-year decline had been expected and seemed to have started in June until July went sharply up.

By classifications the August totals were: Nonresiden-

tial, $545,851,000, down D per cent from luly but up 5 per cent over August 1952; residential, $507,560,000, down 22 per cent from July and down 19 per cent from August 1952; heavy engineering (public works and utilities), $360,997,000, down 4 per cent from July, but up 24 per cent over August 1952.

Individual eight-month 1953 totals compared with eight montl-rs 1952 were: Nonresidential, $4,262,275,0n, up 13 per cent; residential , $4,419,463,000, down 4 per cent; heavy engineering, $2,433,850,000, up 4 per cent.

Rcymond Tripleff in Insurqnce Business

Raymond F. Triplett has resigned his position as Western Sales Manager of the Insulite Division of the Minnesota and Ontario Paper Co. and has formed his own insurance business in San Jose. The name of his organization is Raymond F. Triplett and Associates, Life Insurance Counselors, with offices at 1008 Bank of America Building, San Jose 13, Calif. The telephone number is CYpress 3-8550.

He will specialize in pension trusts, group plans, business insurance and estate planning. He is widely known with the California lumber trade and his many friends wish him success in his new business.

J. NEIISIUMBERCo- libby, tflonlqnq - W

IIULTNOru\H PLYWOOD CORP., Portlond, C)re. - D. F. PTYWOOD

Ccrlifornicr Building Permirs for August

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ilrusrunil

EXCIUSTVE MI11 REPRESE]ITATTYES

0li'fuaaat

John Donqldson

John Donaldson, 65, passed away on August 28 at his home in Long Beach, from a heart attack. He served in the Canadian ermy during World War I and spent over three years in a German concentration camp. He was associated with the lumber business in Canada, before coming to California. He spent about 10 years with the Cadwallader-Gibson Co. at Long Beach, and later was several years with the San Pedro I-umber Co. at Los Angeles and San Pedro.

He is survived by his widow, two daughters and a son. Funeral services were held on August 31 at the Flower Garden Chapel, White's Funeral Home, in Bellflower.

Rolond K. Hommond

Funeral services for Roland K. Hammond, 53, co-founder of Hammond Bros. Sash & Door Co., Hollywood, who passed away on September 11, were held September 15 in Grace Chapel, Ingleu'ood Park Cemetery. A native of Illinois, Mr. Hammond came to Los Angeles in 1914. With his brother, Gail, he founded the Hammond Bros. Co. in 1927 and was active in the business until two years ago, when he retired because of ill health. He was a member of the Balboa Yacht Club and had resided on Balboa Island. Besides his brother, who resides in Hollywood. he leaves

his widow Beuphon, a daughter Mary, and twb sons, Richard and Ray, all of Balboa Island.

Sqmuel C. Horel

Eureka, Sept. 3.-Samuel Charles Horel, 72, widely known Eureka man and former construction superintendent for the Holmes-Eureka Lumber Company, died today. Mr. Horel was active throughout his lifetime in local fraternal circles, including the Odd Fellows and Knights of Pythias orders. Ife leaves his widow, Elsie V. Horel, and four sons, Samuel H., Asa C., Robert C., and James A. Horel, all of Eureka.

lrq 5. Kennedy

Ira S. Kennedy, 85, passed away recently in the Community Hospital, Riverside. Born in Boston, Mass., at an early age he moved with his family to Canada, where he received his education and taught in the public schools. In 1888, he came to California and settled in Elsinore. In IB92 he joined the Russ Lumber & Mill Co. in Riverside and after a few years was made assistant manager of the S6n Jacinto branch. Later he became manager of the PattenBlinn Lumber Co. yard at Riverside. He retired from Patten-Blinn in 1935, and until 1940 was secretary of the Riverside Lumbermen's Club.

Mr. Kennedy was a member of the Riverside Rotary Club, and at one time was a member of the Board of Public Utilities. He is survived by his daughter, Lena F. Kennedy of Riverside, and a brother, George F. Kennedy of Altadena.

Speaking o[ Conserving Timber---

Take a Look at These Pictures

Forest conservation is a subject dear to the hearts of most lumbermen in these times. It is brought about in a great variety of vi'ays, as those lvho read THE CALIFORNIA LUMBER MERCHANT can attest.

Here are trvo pictures showing in plain and understandable fashion modest forest conse:vation and rvood saving seldom mentioned in the average story.

One picture shon's a typical tree falling scene that took place in the 1890's in the Douglas Fir woods of Pope & Talbot, at l)ort Gamble, Washington.

The other shou's the modern cutting of another Fir tree of about the same size, this one being done r,vith power sarvs. the use of rvhich has become standard.

The old picture shou's a tall tree cutter standing on a rigged platform made by sticking a board in the side of the tree, and using a big cross-cut saw in that position. The plank on 'ivhich he stands is in the neighborhood of 8 feet

from the ground. The cut he is making is from 3 to 4 feet higher than his feet, so the stump he is leaving is probably in the near neighborhood cf 1l feet high.

The other picture n'here the pou'er saw is being used shor,l's the cut being made betrveen 3 and 4 feet from the ground. Which means that this stump that will be left to rot will be 7 or B feet lou'er than the one in the other picture. Which rneans further that the olcl method of tree falling wasted someu'here around 3,000 feet of the best part of the tree. Based on the value of timlter today, the lou. stump left by the modern power saw saves a u.hale oI a lot of money to the operator.

There is probably no particular department of the lumber manufacturing business where more improvement has been accomplished through imDroved mechanics than in the falling of the timber in the woods. These trvo pictures illustrate that fact very graphically.

€ The old wcy, with oxes, crol3-cut sowr, ond high stumps.

(Above) Tha naw woy wilh power scws ond low stumps.

L

4. Duol dry bulb lcmperoturc control,

5.

5. Uniform drying to o dcrircd moirlurc conlcnf,

7. Adequole rccondilioning.

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Tree Farms and Your Future

t. P. \(/eyerha euser, Jr. President, W eyerhaeuser Timber Company

Address delivered ot ihe Americon Poper & Pulp Associotion ond United Stotes Pulp Producers Associotion, lnc. Execulives' Conference, ot lhe New Woshington Hotel, Seoltle, Wosh., September 15, 1953.

Everyone in this room recognizes the difficulties in maintaining favorable public attitudes toward tl.re American business system during this period of economic uncertainty, unrest, and government by departmental decree. We are encouraged to believe that old ideas and prejudices are shifting as the new national administration gets into gear.

We in the forest products industries share the public relations problems of industry in general. And we are further burdened by a particularly acute poser in attempting to create positive relations rvith people. We deal rvith trees -one of N{other Nature's or,l'n products-around r,vhich are woven many sentimental threads, both in song and in verse.

You are familiar with most of the refrains:

"They cut down the old pine tree and hauled it away to the mill."

"Woodman, esPare that tree."

"Only God can make a tree."

These and innumerable similar phrases have had an immeasurable emotional effect upon the public's attitude toward the forests. Undoubtedly, emotionalism has conditioned the majority of opinions about our industry.

Visibility, too, has helped to condition these attitudes. Other natural resource industries-coal, oil, iron, and even fish-are underground and underwater for the most part and their "diggings" are not so noticeable as is a recently cut-over forestland area. So u'e find many persons looking askance at us.

Self-appointed forest saviors-and a number of politicians-have taken advantage of the Nation's inherent sentimentality, and they continue to excite emotions regarding the conservation of our forest resources.

A ferv days ago the wire services carried a "warning" sotrnded by a so-called private study organization. We

were told that our fields, forests, and rvater resources are being drained at a suicidal rate. \Me can expect that Ford Foundations Resources for the Future X{id-Century Conference in December will accomplish a renerved public emphasis on any deficiency in the forest situation'

Many of the "Let's-scal'e-'em" conservationists have joined the advocates of big centralized government to promote more federal land acquisition. There has been a discernible trend toward mo1'e government o'ivnership of forestland. Few persons realize the degree of federal dominance in ourivestern states. During the last trventy years' federal ownership of all land in those eleven states has jumped from 35 per cent to 53.

Our forest industry is sensitive to public opinion; and u'e should be ! Most of us really care what people are thinking. About ten years ago this industry concluded that the public's attitude toward federal otvnership lvas directly proportional to the people's feeling about the way private forestland owners were managing their holdings. There appeared then an angry surge of emotional antagonism toward the industry. The time had arrived for eliminating guessrvork and finding out exactly what the American people thought about a highly controversial subject- We made an extensive public opinion survey. The results of that survey indicated a disturbing lack of public understanding of our industry.

So, ten years o{ continuously increasing effort u'ere expended by A.F.P.L (American Forest Products L-rdustries, Inc.) disseminating information. \\re tried to explain to all rvho would listen our forestry policies, manufacturing practices, and the significance of our contribution to the American economy. At the same time u'e tried to lift ourselves by our bootstraps and implove industry performance by

promotion of Tree Farms, Keep Green, and Trees for Tomorrow. We talked more, and had more to talk about.

How have we made out ? Recently we took a second national survey to check our pl'ogress and to seek some new data so that we could stav on the informational beam. While rve in the industry know the gap between forest growth and forest drain is being and probably has been closed, we rvondered if the public knorvs it. And rve wanted to find out if the public knc ws the part privaie forest industries played in creating tl.ris favorable situation.

Well, our efforts to tell the story of our industry have fallen far short of what rve hoped to accomplish. The second survey reveals that the American people generally remain uninformed and misirrformed regarding our forest resources and the economics of our industry.

A large percentage of the people still favor increased government ownership of forestlands. An alarmingly substantial group believes private companies are not sufficiently concerned about the proper management of the Nation's forestlands. The majority says forests are not being replaced as rapidly as they are being cut. Our own industrysponsored programs-Keep Green and Tree Farming-are more often attributed to various governmental agencies than to the private industry associations which gave them life and promote them.

Ten years ago about half the people thought that our timber resources were being depleted at a serious rate. Today 63 per cent believe they are.

While 54 per cent of the people admit they have heard about tree farms, only i4 per certt recognize them as privately owned, privately managed. Most assume tree farming is a conservation effort by federal and state governments. We must emphasize that the tree farm program is industry-sponsored and that the acreages so dedicated are privately owned.

Our effort to explain the industry has been well directed and fruitful, but we have not realized how weil the public ear has been tuned to the talkative conservationists and to those in public office who traditionally consider it their function to keep the public alerted through the "Shock Method." The louder we have talked, the louder has been the talk on the emotional level.

The major finding from the survey stands out: Large segments of the American public have absolutely no clearcut impressions of the lumber, PulP, and paper industries.

And I am convinced that the people who don't know about the progress being made by the forest industries might as well be listed among the opposition. Until we can gain their unders@nding of our programs, their potential good will is lost to us.

The survey results are not entirely bleak. Our industry scores well in some important areas. We are considered progressive in adopting new ideas and better ways of doing things-but apparently not in forestry. We are credited with having developed new and improved products, with using new and better machinery, and with greater wood utilization. As an industry, we are not considered monopolistic.

No'iv that we know r'r'hat the neighbors next door are saying, we know what our information programs must stress, and we know that the volume of our effort must multiply again and again to overcome the volume of negative propaganda.

Too many citizens do not realize the vital role played by the forest industry in proper Jorestland management and whole-crop utilization. And, still worse, many of our fellow citizens look upon the forest industry role as a destructive one. It is important for us to know that there are little regional differences in opinicn-our job is nationwide !

Certainly, when anyone checks the forest industry record for the past eleven or twelve years, we cannot be charged rvith inactivity. Tree farms have been established in 35 states. Today we have more than 28 million forestland acres of crop-producing, tax-paying woodlands in that progressive program.

More than 4,500 (hard-hatted) industrial foresters have been directly employed by the forest industries. What the public does not know is that the private forest industries have an almost undisputed leadership in the field of wise rvoodland management.

We must do more than provide useful products to the people of America. We have to take the time to tell those people what we are doing, how we are doing it, and why \\re are doing it. We must reiterate our aim of creating a permanent forest industry capable of producing a continuing supply of new and better products by managing our private industrial forestlands as tree farms. It's like a wife No matter how constant and loving the husband is, she still needles him into telling her how much he loves her I No amount of doing satisfies her-she wants to hear it.

Poles Aport

They tell about the time when an Eskimo from the North Pole met an Eskimo from the South Pole. The one from the North Pole said: "Glug, glug."

And the one from the South Pole answered: "Glug, glug, youall."

Heqrts qnd Homes

The roses dream of the dawn-light, The river longs for the sea, And for aye the birds are singing, Of nests in the wild-wood tree; For the roses the dawn-light's splendcr, For the river, the curling foam, For the bird, a nest in the wild-wood, For the human heart-a home.

-Adeline M. Conner.

Indispensoble

By Berton Braley

I care not what your place may be, A job that's most laborious, With mighty little salary Or one that's fat and glorious. But be your labor great or small, Of this you must be sensible, Some other guy can do it all, No man is indispensable. When you begin to swell with pride, And cater to the gallery, And put on lots of "dog" and "side" Because they've raised your salary; Why then's the time you'll stumble quick, Such ways are indefensible, Some other guy can do your trick, No man is indispensable. It's well enough to know your worth, And know just what to do with it, But don't imagine that the earth Will quit when you are through with it, No, it will roll upon its way, And what seems reprehensible, Some other guy will draw your payNo man is indispensable.

The Most Vqluqble Treqsrrre

(A bulletin of Baker Library, Dartmouth College, quotes the following from the Sun Ts'ung-t'ien, 17th, 18th Centuries.)

Books occupy the same position in the universe as the soul does in the human body. Just as a human body with-

out the soul is scarcely different from a brute's, so there is no difference between a bookless world and a primitive age. Thus, books are the most valuable treasures in the worl'd. For it is in books that we find discriminated the good and the bad in human nature, and the strong and the weak points in the ways of the world.

In this world of ours it takes well-read men to "cultivate their persons" and consequently to "govern rightly their states." In short, books are man's most valuable treasures in the world. If at last you have obtained the most valuable treasure in the world, if of all persons you alone have taken possession of the world's most valuable treasure, neither leaving it to molder in dust nor letting it be cast away in the den of an ignoramus, can this but be the most beautiful thing in the world.

Scotch Ball

"Does McTavish go to ball games often?" '

"Only when there's a double-header."

The Volue of Sermons

They needed a preacher very badly in a small backwoods town, and when some of the citizens saw a ministeriallooking fellow ride in on a dilapidated horse, a committee went to meet him, and the following conversation ensued:

"Preacher?"

"Yep.t'

"What'll you charge to preach here Sunday?"

"Twenty-five dollars."

"We ain't got that much."

"All right, fifteen dollars."

"We ain't got that much neither."

"FIow much have you got?"

"Ain't you got a serrnon you can give for about five dollars?"

"Yes, I have, but I warn you-it ain't worth a damn."

Bigomy?

He had come late for dinner, and his wife had given him an awful tongue lashing in front of the kids. It was still rankling in his craw when the family gathered in the living room after dinner. Little Willie was studying his home work, and he asked:

"Paw, does bigamy mean that a man has one wife too many?"

"Not always son," said Paw, thoughtfully, with a side glance at his wife.

"\Mhat do you mean by that, Paw?" asked the son.

"Well," said Paw, slowly. and letting the words drip out; "Sometimes, son, a man may have one wife too many, and still not be a bigamist."

And after that there was a long silence.

BUYER'S GUTDE

SAN FRANCISCO

Tbe Loag-Bell Lunber Co...

Lumber Scles Co.

McCloud Lunber Co.

Mcrtiaez Co., L. W.........

Pccilic Lumbet Co., Thc. .GArlield l-3717

Pcdutq Lumber Compcny, E. A. ..EXbrook-2-5524

Pope 6 Tclbot, Inc., Lunbcr Division DOuglcs 2-2561

Eicci 6 Krogo Lumber Co...........Mlssion 7-2576

Bounds Lumber Compcny .YUkon 6-0912

S6ta Fo Lumber Co.. ....EXbrook 2-2074

Tcrlor, Wobstcr 6 lohnson, Ilc....DOuglcs 2-2060

Trinity River Lumber Sqles

Lqmon Lumbcr Co... .. ...YUloa 2-t1376

Lt l,tBEB

Cctilornicr Lunber Sslcs .KEUog {-100{

cqma;na G Greoa Lunber Co.. KEuog 4-6464

Golden Gnte Lumber Co. - iWat"ui Creot<) .YEllowstonE 4-{416

Goselin-Hqrding tumber Co.

-iw;t";i ci.'-.tl YEllowstone 4-877t1

Hiil 6 Morto!, I;c... ANdover l-107?

i<"hr, Ltt.ti n. (Atcnedc). .Lckchurgt 2-2754

t',T,JJs?i' " t:t] l:T"::" LAkebursr 3-5ss0

LUMBEN

Arcalq Bedwood Co. (I. l. 8cc) ..!ryomins ll09

iilcntic Lunber Co. (C. P. H."tY dpfot"].d 6sz{

Allcr Lumbcr Co. . . TRbilv 211216

SccL Luaber Co', J. Wn' .ADcnr l-1116l

Bcugb, ccrt w. (pagqdeac) sy;"T"Y""r". l:t!t?

Blirg d Gctes Lunber Co' UNdcrhill 0-345{

Brush lldustricl Lumbor Co. IlNderhill 0-3301

Bunr Lubrr Conpcny WEbstor 3'5861

Cor d Co., L. t. (W. D. Duuning) PBoapeci 88t13

Chortod cad Associqter, P. W. AXministor 5296

Cbency Lunber Co. (Bunr trumber Co.) WEbeter 3-5861

Georgc Clouqrb DtJtkirL 2'2214

Coaeotidatcd Lunbcr Co. Rlchroad 2lll (Wilnirgton) ......NE. 6-1881 Wiltl' Ter. 4-2687

Cooper-Morgcu Lunbcr Co. willrcd l. Cooper Lbr. Co. (Gba-dcle)Cllcpnca 5-4800

Cooprr Wholorclc Lunber Co., W. E. YOrL 8Zl8

Dcltoa G Co., B. W, (Scr Mcri:oo)"rrcnid l_Zl2?

Ilclt d Ruloll, Sctu Co. '.ADme 8l0l

Al Dony Lunbcr Co. .....Ailgclu 0856

Donover Co., Inc.. :. CRestview tl-5103 Br<r&haw 2-4167

Eglcy, D. C. d Soa ...IlNderbill 0-lltl?

Fcirhurst Lunber Co. ol Cclil. (ior Aqgttor Lumber , lnc')....MAdisd 6-9134

LOS ANGETES

Co.. ....VEmoat 8-4963

Mchogoy lnportiag Co. .........TBinity 9651

Mouarch Lumber co. oI so. cclil.

8:13?l

Mounl Whitaey Lumber Co., lnc. ..ANgclus 0l7l

Murphy Lubar Co., J. D. (SLr Mqriao) PYrcmid l-1124

Iqmeg Newquist Lumber Scles (Poscdeno) .RYcn t-8tl86 SYcoore

Pccific Forest Producls, Inc. (DicL t"tffif$rrr,,

Pccilic West.n l.umber Co. ol Cclil., Iac. (Pcscdeac) SYcqmote 6-8869-L.A. RYo l-8123

Pope d Tclbot, Inc., Lunber Divirioa PBospect 8231

E. L. Beitz Co., Ocesn Center Bldg' (Long Beqch) ......Long Becch 6-96{7

Rounds Lunbeq Co. (Loug Becgh) Nlvcdc Q-!Q!6 Long Bsacb 7:2781

Boy Forost Producte Co. (Vcn Nuys) STcte 5-ll{r

Rudbcch 6 Co., John A. .DOuglcs 7-0888

Alcn A. Shively (Glendcle) ....CHcpmca 5-2083

Erik Flcncr (Long Beach)..L.B. 6-5237; NE 5-2724

Ftrlr G Maroa (so. Pascd.nq) "il;ml|l:lA?1

Fout Producls Soles Co. (l"gl.-opol?o"oot 3-llll

Frccncn 6 Co., Stepbeu G. (Bclboc) Hatbot 2021

Ed. Foultqin Lunber Co. .LOgaa 8'2331

Hclliaqn M<rckin LumbEr Co'. .ANgelus 3-4161

Hcrooad Lumber ConpcnY .PRoepect 7I7l

Hcosel Wholescle Lunber Corp. BBcdshcw 2'?23{

L. E. Hcrris Lunber Co. (Scntc Bcrbcra)Scatc Bcrbcra 5-1933

Hoborlo d Co., B. J. (Cooproa) ..NEvcdc 6-2595

Hemings Lunber Co.... .......NOrnandy l'21{3

Iffll 6 Morto!, Inc. ..BRcdabcw 2-{375 CRestview 6-3164

Hollow Tres Redwood Co. (Long Becch) .........L8 7-2781 NEvcdc 6'4056

Holmer Eurckc Lurber Co. .MUtuql 9l8l

Hobbg Wcll Lumbcr Co. '.. .MUtucl 6306

A. L. Hoover co. (sqa Mariao).Si;;llg I?3r41

Icnison Lumber d Shiagle Co. UNderhill 0-413t1

Kendoll funbrr Disirlbulon ......PRospcct 5341

Kirby, Jim, Wbotesqle Lunber...Rlchnond 7-7135

Kubl Lumber Co,, Ccrl H, R. S. Orqood .TBiqitY 8225

Lcwrcncc-Fhilips Lumber Co. ..BRcdsbcw 2-{37

Tbo Long-Bell Lunber Co. .DUatrirl 7-13'17

Lor Aagclcr Dry trila ll Storcgr, lnc. INgrlur 3-6273

Southern Cqtitornic Lumber Scles (Tiil:,1&:1r", Soutben luber Co. ......T8inity 0374

Stouto!, E. l, 6 Son .ADams 4-9211

Tqconc Lumber Sales, lac. .MAdieoa 6-6831

Tcrdy, Ioe .WEbstrr 3-G127

lcrier, \tebsier d Jobasou, Inc. ...Al{gelus 9-7231

Taube d Bergstrom ...BRcdshcw 2-6782

Tobin Forest Products (Long Becch) 1.8...906-358

Tropiccl 6 WesleE Luober Co.....LOgc 8-21175

Twin-City Lumber Co. . BRcdsbaw 2-1674

Twia Hqrbon Luber Co. (C. P. Henry G Co.) ..PBospect 6524

Uuion Lumbei Compoy ..TBiuity 2282

Doncld P. Vogt Lumber Scles (Wilmingtoa) .NEvcda 6-1532.

Wendliag-Ncthcn Co. -. .RYca l-9321

SYcanorE 5-43{9

Weverhqeuser Scles Co. ..Rlchnond 7-0505

Weitern Hcrdwood iumber Co.....PRospect 616l

West Oreson Lumber Co. (B.".rlynjflil* 2_13s3