California Lumber Merchant - September 1966

l\fierelila,rnt

LUMBER AND BUILDING MATER/ALS

MAOAZ|NE OF THE WEST _ SINCE /922

ona W EIIERl{ BUlLDlll0 REVIEW

Your dependable statewide source for quality products

Fast service, complete inventories for all basic building needs - lumber, mouldings, plywood, millwork. Specialty products too -fencing, hardwood, beams, to name a few.

Whatever your eustomers' construction needs you'll

do better at Tarter, Webster

$tockton

Company serves

needs.

Stockton's complete line of construction materials includes: Millwork: mouldings, jambs, frames, etc., both solid and finger joint; Plywood: Douglas Fir and White Fir (Amtite); Ooors: Douglas Fir, Hemlock, and pine stile and rail doors, Mahogany, Birch and Hemlock Iouvers, and flush doors; Ilecking: specializing in BOND DECK (White Fir), Ponderosa Pine and L0CK-DECK in both lnland Red Cedar and ldaho White Pine; laminated Beams: both stock and custom made; Redwood: a complete line of PALC0 certified kiln dried, paper wrapped, Aye and Better.

Manager Nifty Gay inspects newly arrived shipment of wrapped Redwood.

Box

Western Lumber a Building Materials

Chances are, you've noticed our alias has changed... and we think, for the better. Like all good Westerners, it iust indicates we are broadening our spread.. " to keep up with the people rush that has found the West the best place to live. and to better describe what it is our readers do. lt doesn't mean that we are changing our successfuI format which has been servingWestern Lumberand Building Materiafs dealers faithfully for the past 44 years. It does mean we are adding some new features to spark up the interesl and help do an even better job for our loyal followers. Just so you'll know our plan, here's an idea of the territory we'll cover and some of the old ancl new items you'll be seeinl

HARD RIDING.., SMOOTH SELLING

Hold on to your ten"gallon there, partner*we're riding in wlth a brand new cargo of rnteresting and informative features to help you sell the Western Market. One of these is a sales training series "Smooth Selling" by nationally known George Kahn, a stra'ght shootin' hombre who'll show you some new ways to convince West' ern critters your brand's the best.

Beautiful weathered effects

and long-lasting protection

shakertown's Semi-Transparent stains are formulated deliberately to let the natural grain and texture of wood radiate through a subtle tone of color. As the wood weathers, the grain gently intensifies, adding a depth and dimension to the exterior or interior of the home. your customers will appreciate the custom appearance and the lasting protection that this stain provid es. Will not craek, peel or btister !

qlso o Heovy-Duty Stoin

For complete coverage of any wood surface \r,e t.ecommend the companion product Shaker.town Heavy-Duty Stain. This stain preserves the natural beauty of the wood yet allows the wood to breathe; it absorbs and gives off moisture readily, without sealing the sulface. Its no-dr.ip, non-sag- ging characteristics make it easy to apply on ne\\' wood or ovet' pre-

ftoice ol (olors lor lnlerior and Exleilor

Wood Surfaces, Including:

o ROUGH SIDING

. CEDAR SHAKES

o SHINGLES

o PLYWOOD SIDING

o FENCES AND TRIM

o OUTDOOR FURNITURE

A COMPLETE MERCHANDISING PROGRAM

o ADYERTISED lN SUNSET MAGAZINE

o WINDOW BANNERS FOR YOUR STORE

c TIE-IN RADIO SPOTS

o ADYERTISED TO BUILDERS IN HOUSE AND HOME MAGAZINE

o SPECIFICATIONS TO ARCHITECTS

STOCK THE STAIN THAT SELIS SHAKERTOWN

FEATURES

BLACK BART CLUB'S STEAK_OUT IS A HUGE SUCCESS DEALERS GET TOGI]THER FOR EFFECTIVE AD CAMPAIGN

ALL THOSE "USED'' HOMES SOLD IN '66 MEAN PROFITS

AGGRESSIVE RETAILER GOES OUT AFTER SHOULDER TRADE

LUIIBER SIZE STANDARDS INCH TOWARD DECISION

THE I\TERCHANT'S PLAN O}'THE MONTH

NATION'S HOME BUILDERS LEAN ON CONGRESS

NEW SERIES: SMOOTH SIILLING, by GEO. KAHN

HUMPHRI]Y NAMED TO HEAD SUN HANDLING DOCK

LOS ANGI]LES CLUB ELECTS QUATTROCCHI

MERCHANT'S NI]W NAME REFLECTS INDUSTRY PATTERN

PAUL MCCUSKER AND THE #1 DRUMM BUILDING

WORKING PLANS OF VACATION HOMES

PAUL PENBERTHY IS A TRAVELER'S TRAVELER

A. D. Bell, Jr.

Manaeins Editor - - David Cutler

As8lstant Editor a.nd Advertising Production Manager walden Muns

Circulation Department

Andrea Friese

Publishers Representatives

NORTIIEBN CALIFORNIA

Max Cook, advertising and news, 420 Market Street, Sa.n Francisco, California 94111, Phone (415) Yukon 2-4797.

SOUTHERN CAIIFORNIA

Jerry Hickey, advertlsing and news. '412 West Sixth Street, Los Anseles. California 90014, Phone (213) MAdison 2-4ffi5 or MAdison 2-0670.

PACIFIC NORTHWEST

Pete Klaner, advertising and news, Terminal Sales Buildlng, Portland, Oregon 97205, Phone (503) CApttol 7-4993.

CIIICAGO

N,C. "Budd" Bellow, advertlslng and news, 11250 south Halsted Street. Chlcago, Illlnols 60628, Phone (312) 564-77?2.

EDITORIAL OI'FICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT iS PUb- lished monthly at 412 West Sixth Street. Los Angeles, California, 90014. Phone (213) MAdison 2-4565 or MAdison 2-06?0 by California Lumber Merchant, Inc. Please address all correspondence to otfice ot Dublication. Second-class postage' rates paid al Los Angeles, California. Advertising rates upon req uest.

Subscrlotlon Rateg-U.S,, Canada, Mexlco- and Latln Amerlca: $4one year; $7 - two years. Overseas: S5 - one year; $8 - two Years. Sinsle copies 50 cents. Back copies 75 cents when avallable. chance of AddresE-Send subscrlp- tion 6rders and address changes to Circulation DePartment, Western Llrmber & Buildins Materials Merchanl. 412 west Sixth St., Los A4seles, Calif. 90014. Include adiiress label from recent issue if possible, plus new address. zone number or zrp cooe.

neDrlnt ServicesReprlnts, Preori-nts. cover folders (ln both black and white and color) on Merchant articles and advertising are available on .request within the month of issue. Contact our editorial offices for information and Prices on any quantity.

THE MERCHAI{T is an independent rnagazine publi,shetl m,onthLA f or those nxernbers of the lumber and build,ing moterials industries who need and wa,nt factual, accur&te news and &n objectiae anaWsis of eaents and products of concern to them in busi,ness.

TARGET YOUR EFFORTS...SAVE MONEY AND MANPOWER

Fountain Bull's-Eye Scrvice There are many tasks you can lay-off on us which would require additional staff or working everyone in your organization to a frazzle if you go it alone. Take buying lumber for instance. You contact us... just one phone call, and we can give you a rundown on availability at leading mills in the best production areas. On top of this, the item you want may be in transit or in our Los Angeles distribution yard. Whether it's a mountain of decking or a mole-hill of pecky cedar, we can supply the answers, fastl

Once ordered, we do all the scheduling and checking if it's coming from the mill. We pay your freight bill so your bookkeeping department doesn't get all tied-up with diversion, dunnage and demurrage. You are billed for freight and lumber at the same time, so you don't have to put out money to the railroad before you get the product. Ahd, everyone knows that a few days delay in paying any bill is money in the bank!

Then, there's the matter of technical services. we have people who are specialists in all phases of construction involving lumber, laminated timbers, decking and paneling... plus, they are active on building code committees to increase the use of lumber. Add to this the fact that you can save up Io 2% per month by letting us control your inventory and you have a service which can hardly be ignored.

Next time you need decking, dimension lumber, laminated tim' bers, pecky cedar or any standard or special product in West coast softwoods. call Fountain first!

A Very Speciol Announcement

T THE TOP OF this page, as well as on the double front cover and throuehout this issue, you will see for the very first time, the new name we have chosen for the masazine.

The new name is Western Lumber & Building Materials MERCHANT, a logical outgrowth from the old California Lumber Merchant name that graced our cover for more than 45 years.

But we are still the same informal bunch so we hope you will just go on calling us rHE MERcHANT as before. As a matter of fact, we tried to set up the nameplate, or flag as it's called in the business, so that it's easily read: THE MERCHANT.

While we may be sporting a new name from now on, we want to stress that the contents of the magazine will be changed only to improve the magazine, just as we have always done. The same people will keep doing the same things to continually improve the magazine for you.

As you can imagine, it was no easy job to decide to change a name that had earned immense prestige and was known throughout the West. But that was part of the problem that we had with the old name. People all over the western states wanted to identify with the magazine, but the word California made it kind of tough for them. The same with the word lumber. Even though all of us have a very soft spot in our hearts for the lore and legend of the lumber industry, business demands have urged us all into

many other fields, often selling materials that we once might have looked at strangely.

So we decided to take the big step. We had worked hard the past few years to update the magazine and improve its news gathering facilities and reporting, so it really didn't make sense to keep the old name, especially as it was no longer accurate.

The choice of a new name was anything but easy. As a matter of fact, we agonized over it until one night at about eleven o'clock we just decided the heck with it we'll call it Clyde.

But little by little the pieces began to fall into place and the name we ended up with makes a lot of sense. The first word, the western part, was t}e easiest as we circulate all over the west. So we had to have that. Same with the last, we wanted to still be called THE MERcHAxr. But those words, lurrrber & building materials, which seem so obvious now, were pretty hard in coming. We can't think now why we had the problems, but we had'em. We tried to think of a word that would encompass the whole business. That was the trouble, there isn't one. The phrase, Lumber & Building Materials comes the closest, so we chose it.

We have our full name and we're mighty proud of it. But if it is all the same with you, please keep calling us THE IVTERcHANT. After 45 years we're kind of used to it.

ALL ROCKPORT BEVEL SIDING ,S FACTORY SEALED

$Torking in the rain ? He could be, because this Redwood siding repels \ rater; will not absorb moisture. It's factory-sealed with \il/oodtox. The advantages of water-repellant treatment are widely recognized, since moisture is the greatest single cause of problems with wood sidings. Et,ery piece of Rockport Bevel Siding is now treated r,r,ith 'Woodtox; and al no exlra cost.It's a substantial extra value, enabling the lumber dealer to offer his customers a Dremium Redwood at competitive prices.

SO WHO NEEDS

$i-rl it ri'o

Black Bart Club's Steak-Out a Huge Success

LA(.K IlAItl' Hoo-Hoo (llub. the uho's uho oI the Mendocino (,ountl producing rt'gion. has -.tagt'd its {Jth annual -*u,im arrd lrarlreque. again at tht' lrcautiful L kiah hornt' of Bill t\loort's.

l'hc final met'ting oI the c'lulr vear attra('tt'rl lLtmlrerrnt'n {rorrr I-o-. Angtles tcr I'lurcka and c'lrrl, I[J I ofliccr,* wt'n' dt'lighted to note a n('ar record turnout oI nt'arly one hundrcd.

V-ith 100 dr.grt't' plus rveather prrt:vailing. the hugc Nloores pool was the first attraction for arriving members

and this. oI course. las lollowt'd hr a goocl uorkorrt at the poolsi<lt' lrar.

Tlie lrig ('\'('nt was t:ap1rt'<l off with a "do-it-\'oursclf" t'harcoal steak lrroil that produced a <:lou<l o[ smokt' big t'nough to attra('t tht: firt' departmt'rrt Ironr neighboring (llovcrdalc

\['ith tht' t'r<'r'ption of an irr [orrrral ladies night on .Augusl .l3. tht' Jull' 22 t'rent ended a lrig lear under the lt'adcrship ol Bill Opcnsharv of F. M. Cran'forrl Lumber (,o. Stn'ing with Bill nt'rt lst vice-presidcnt Harold Hendcrlong.

2nd vict:-presidcnt [Jolr Jt'ttsen and st'r'retary-tr('a-\urer Joe Rou man. [)irectors int:lurletl F-red Gummt'rson. Ilill Chase, Don [,t'ngt'I. Jim Nlaht'r. Jot' Mayfield. Charlit' \\iilliam,.. Raluh I)ales" Duke Dorrtlrit rrr,l Al Rrr,'g.'..

Ele<'tion Nite is tcntativt'lv scht'<luled for St'ptt'mbcr 21. at Southuorth's Inn in Calyie lla" * ith Indianapolis driver Ilob Vieth ht'ading thc proeram and narrating films o[ the 1966 "500." rvhich shou'ed the spt't'ta<'trlar accidenl tltat ocr,urred during the first lap.

SWEET SMEt[ of sizzling steaks (1) at club 181 event. (2) Crawford Lumber's Bill Crawford, and Covelo manager Chuck Cleveland. (3) Jim Rice. (4) Bill Gooch, club secretary-treasurer Joe Bowman and Bill 0penshaw. (5) Art Bond, Jim Maher, Bob Jensen and Greenwood's Bob Sanders. (6) Glendale wholesaler Tom Hughes, Rollie Moores and Lee Anderson. (7) Current prexy, Bill 0penshaw of Crawford Lumber,

and Louie Loosley, immediate past president. (8) Fred Gummerson. (9) Perry Adcox and Pete Stearns. (10) Fortuna Wood's Jim Halverson, Marion Ward and 0roville Bressee. (11) Roy Sjolund of Royal Wood, Bob Kilgore and Landis Morgan. (12) Bob Gibson. (13) Ed Hanrson, Bill Leonard and Charlie Williams. (14) Hans Edwardson and K. 0. Lukkasson. (15) Freddy Holmes, Branscomb salesmanager Jack Hardwood and Beaver

Lumber's Chuck Williams. (16) Bob Gray, who recently ioined Holmes Lumber. and Bill Chase of Nevada Timber Products. (17) Summerbell's Bill Doyle, Bill Wickett of Cal-Pacific and Coast Redwood's Shirley Brown. (18) Crawford prexy Frank Crawford, Vic Roth and Sam Wingate. This was Club's 8th annual swim and steak-out event.Officers were heartened to note that nearlv 100 turned out for the event!

Dealers get together for effective ad campaign

66fNCREIASE TRAFFIC in your store r and boost vour sales" is a merchandising rule being proven eftective by six southern California dealers who have banded together to conduct a cooperative direct mail advertising program.

The program was conceived and is being carried out by C. H. "Barney" McClure whose agency, Ad-visors, specializes in advertising service for retail lumber dealers.

McClure, formerly advertising consultant with Chip National Inc., drew on his experience gained in solving the advertising problems of that firm's franchised lumber dealers in formulating the program.

'oThe usual media available to lumber dealers-newspaper and radio-were not producing what we considered adequate results in terms of dollars spent," McClure stated. "We found ourselves looking longingly at the field of direct mail and admiring the well produced mail pieces being utilized by some of our larger competitors, particularly 'discount' type retail yards."

Not having the large budgets necessary to properly use direct mail on an individual basis the group was forced to find means of cutting production, printing and mailing costs.

Several specific requirements for such a program were stipulated in the beginning,

each of which created its own problems.

'olt was felt the program should be consistent without trying to fool the public with constant, so called sales," stressed McClure. "Thus. it was decided to have a new mailing every other month. Each mailing was to carry a timely, seasonal theme and various devices were developbd to give a longer pulling time than is usually considered possible in such promotions."

Each promotion and its special prices were geared to a full thirty day period with free gift offers and coupon specials at intervals throughout the sale.

Special editorial features such as "the Corner Workshop," (showing a home workshop project), "Mac the Fixer," (a reader's question and answer column) and a 'oClassified Directory Of Services We Offer" were included to add readership interest and give the reader reasons to keep it,

"One of the most difficult problems was that of individualizing the pieces to fit each participating dealer," explained McClure. 'oThis was solved by designing one overall format for each issue. Color plates, editorial {eatures, promotional theme and overall design are the same for all. Each dealer" however" could select his own merchandise items and prices ofiered. His own

signature and logo or slogan are featured on the front and back covers."

"Each dealer has a choice of a home improvement remodeling advertisement or the feature "Index of Services Ofiered" in each issue. All products were illustrated

with drawings from our library and special artwork was created for overall format and for items not already on file.

"Every effort was made to relieve the dealer and his stafi from burdensome efforts in production and handlin Bi' McClure continued. o'Normally, a few hours spent in selecting items to be advertised and their prices." 'oAIl other details ryere handled by Ad-visors with each dealer receiving a split billing of two installments for his proportionate share of the costs'" Dealers were encouraged to augment each mailing through local newspaper ads, special merchandise purchases, in-store displays and point of sale pieces.

Participating dealers were consulted on results of each promotion and asked for suggestions on improving future issues.

"Dealers reported the change in format resulted in increased sales and apparent longer retention. They felt the smaller catalogue was less apt to be thrown out with the newspapers," the ad-man opined.

Dealers participating in the cooperative advertising e-ffort are Corona Lumber Co., Corona; Home Lumber, San Bernardino; Palms Lumber, I[est Los Angeles; BettsSine Lumber Co., Culver City; Burko Lumber Co., Torrance; Chance-Irwin Lumber Co., Long Beach; Costa Mesa Lumber Co., Costa Mesa; Plains Lumber Co., Garden Grove and Conley's Home Center, Pomona.

ADVERTISII{G consultant C. H. "Barney" McClure shows samples of recent direct mail pieces produced and mailed for cooperating group of southern California dealers.

EDlIORlAt features as "the Corner Workshop" and "Mac the Fixe/' (a reader's question and answer

column) add readership interest and retention. Each issue has 50-80 merchandise specials.

Self-closing drawers-one of the 2I conveniences that makes Long-Bell action kitchens sell faster

Magic? No indeed. But you'd think so, the way these Long-Bell selfclosing drawcrs help close a sa1e. The drawers are solid and strongglide smoothly on a three-roller suspension system that assures positive, trouble-free operation. They stay open when lreeded. yet anltime thc drawer front is within four inches of the cabinet front, they close automatically. Homemakers love them. A big Long-Bell Luxuria selling feature.

Another popular convenience in the photo above is Long-Bell's new 90-degree base Lazy Susan. Noticc how the full-width, bi-fold door is

not attached to the shelves, but operrs wide for total access. No pinched fingers, no unsightly gaps. Other conveniences include sliding shelves in base cabinets, pull-out vegctable racks" trvo-u'ay access cabinets and many others.

Choose from Shadowline. Provincial and Contemporary styling - birch tone, walnut tone, white and gold or natural finishes. A nationwide network of plants assures quick delivery.

New Vanity Cabinets

Cash in on extra sales of the beautiful new line of Long-Bell vanity

cabinets now being introduced. Send the coupon today. Find out how you can become a sales center for LongBell action kitchens and vanities.

INTERNATIONAL PAPER

P.O. Box 8411, Dept.624

Portland, Oregon 97201

Plcase tell me morc about Long-Bcll Kitchens and Vanities.

! Would like literature and specifications.

! Would like a representative to citll.

I am a fl Distributor tr Dcaler

D Other:

Companl

Add ress

Lttttk no hands. Just give a gentle push and the drawers tlo.sc hy /henselves in this hirch tone Lu.ruria Prolincial kitchen,

Those 2Vz million 'used' homes sold in '66can be good dealers'business source

T|HINK OF IT! Two and a half milr lion lamilies will move inlo "used" houses this year, according to an estimate from the National Association of Real Estate Boards. That's 2r/z times as many as those moving into new houses.

Remodelers can look at 2t/2 million older homes as ripe prospects for business on just one premise: Every incoming family will want to make some changes.

The outlook embraces everything from repainting to a room addition.

And, when we sa,y "rernod,elers," too many lumber d,eal,ers still think ol somebody else, when actunlly they shouJd Iook into their own minors.

First, dealers have all modern building materials for any remodeling job. Second, they have the know-how from wide experience with contractors and other tradesmen. Third, more comprehensive know-how is readily available to dealers who want it.

Profit Plqn Needed

And fourth, setting up a remodeling department and running it profitably on sound business principles has become a proven marketing approach in the lumber and building materials business.

Here's a case in point.

A midwestern lumber dealer purchased the DSC-HIMC ooProcedures for Profit" plan developed by Herbert Richheimer, but he neglected to act until unexpected competition forced him to do it.

He reported: o'We suddenly were threatened by the unorthodox merchandising methods of two competitors. Then and there we decided to meet this competition by selling service, not price. We found that the only efiective way of setting up a remodeling department was by following the oProcedures for Profit' plan.

o'In just a few months, we have sold a number of remodeling projects and

have established our yard as a remodeling center. We know our customers are satisfied because they have sent their friends to us, and we have sold them improvements, too.

"We feel that a good remodeling department, run efficiently by a lumber yard, is the insurance we need to stay in business."

Having his own remodeling business is important to the lumber dealer for various reasons. These include:

(l) Survival, as in the case of the midwestern dealer quoted above.

(2) Greater profits for your business. This includes a normal contractor markup on materials, plus a profitable markup on the labor and installation.

(3) Service to your community. Soundly-based "remodelers" are much in demand. A well-run remodeling business can very well become the tail that wags the dog.

[et's Push Remodeling!

You might have guessed by now that I'm urging gualified building materials dealers to go into the remodeling business-or at least diversify in this direction. We have seen in the past few years how important it is for building products retailers to give the public what it needs and wants. More and more yards have become virtual department stores. This is not always possible, of course, but any alert dealer can get into the remodeling business on any scale he desires and make a good profit from this activity.

The years just ahead are going to be a real challenge to the dealer whether he has augmented his activities since World War II or has stagnated. Unless he grows with the population and its needs, the dealer eventually will succumb to progress. The battle for a share of the consumer's available dollars is going to become even more rugged as

automobile and TV dealers vie with travel agents and other vendors of big' ticket items.

But remember: 'oHome" still is the most important word in the American vocabulary. Home ownership is growing steadily.

Many dealers can sell their share of the building products going into the 1 million new homes to be occupied this year. A great many more of them can claim a share of the remodeling business (2t/2 million prospects here) if they're equipped.

More famiiies are going to be formed in the next few years. It'll pay the building materials merchant to be ready. They're going to spend a lot of money on remodeling if the remodeling dealer can convince them and then can deliver the goods.

Prepore for the Fulure

Census bureau projections say more than SYz million additional households will come into existence between 1965 and 1970; that's an average of around I million a year. We can accept these figures on a well-educated estimate. The point is:

W'hat can and should be done about it?

To compete and to survive, the dealer of today must make plans for tomorrow. In my opinion, based on close observation of the market over many years, opportunity for profitable business in the coming years lies in diversification -especially in remodeling. Already the established dealer has built a sound reputation in his community. He's known to his customers. To meet the demands of the computer age, however, he can't rely on his present clientele, which is ever-changing, increasingly sophisticated, more and more torn between all the tempting ways to spend its money.

A Well-Greosed Trqck

Thus, to stay ahead, the successful western dealer will have to increase advertising, promotion and services. Having a remodeling department run on a well-greased track makes possible an excellent answer to the problem of supplying service at a profit.

Earl W. Hadland' the author ol this thought-prouoking article on the dealer's need to be in remodeling up to his ears, is the general merch,andising mnnager ol the Masonite Corporatinn. -Editor.

Wrdcm Lurnber & Bulldlng ltolcriob IAERCHANT

store promotes new producls, Operation To Sell do=it-yourself mercha nd ise

Aggressive Yard Changes Shoulder Trade

66FXPANSION DEPENDS on a lot of u things these days, but I've seen our yard expand its operation in the past and, Irankly, there's no reason it shouldn't expand in the future.l'

Thus did Tim Berry, manager of San Dinas Lumber Company in San Dimas, sum up his feelings relative to the future.

Berry said his yard recently added a brightly appointed store whose job it is to sell the individual consumer.

'oThis doesn't mean San Dimas is leaving Iumber in second place, but the three of us felt we should take advantage of the ap. pliance market," Berry confided.

The three owners of San Dimas Lumber are Berry, Stanley W. Plumrner and Tom

Gore, the yard supervisor. In 1923, Plummer had come to San Dimas to take over the managernent of the sprawling yard 35 miles east of Los Angeles. l-or several years the yard was under the control of stockholders. But in 1946, Plummer bought the yard outright. His association with Berry and Gore followed.

Today, the yard caters to the needs of the resident home owner. The new store shows in its inventory the needs of San Dimas' home owners; but Berrv did reflect on the anemic conditions thai prevail in home building.

"Frankly, it's teaching us all a lesson," he pointed out. "I think this is a leveling period in our business and that, in a way,

had to come because of over-confidence in the past and several other factors determining the future of our business."

Berry algo said he thinks that the overbuilding in the early Sixties had a lot to do with the current problem.

Cuslomer is King

Berry believes in the traditional ap. proach to the cash-and-carry customer. That is, the idea that he is king once he enters the door and until he leaves the premises.

"As an example of our pitch, we relied mainly on word-of-mouth advertising and some telephone work just prior to oux opening. We let the people know we were in. terested in them as indiai.d,uals.

'oWhen more than 1200 crossed our en-

TIM BERRY, manager of San Dimas Lumber Company and yard supervisor Tom Gore, on left (l),in new store. Salesman Dick Wismer sells paint in brand new facilitv (2). Typical display ai the store shown in (3). The store has easy access bins (4) for customers'every need. Building is spacious and modern throughout. Management operates on motto: "Customer is Xing."

tranceway in June, when we opened, we had the stock on hand to take care of them," Berry proudly asserted.

Berry said that running a functional lumber yard and appliance store in a small town has eeveral advantages. One is tllat people know who you are.

Should Diversify

"This is absolutely true. Building contractors, painters, sub contractors, they all hear about your operation and they all refer their friends ,who need some footage or some paint-see what f mean?"

He also stressed that a lumberman's philosophy, usually optimistic and a product of good times, may flag when the unexpected comes. This is why several yards have had to diversify in order to stay open.

"And besides this, a savings and loan company in recent months has had to take in $IO million to loan out a thousand," he said wryly.

Tight money was indeed one of the reasons that San Dimas' merchandising methods changed to meet the readymade market where the individual customer pays cash.

ooAside from some remodeling jobs, the store's operation is successful because our customers are taken care of properly-as customers are supposed to be-and they come back to us the second time happier

M0DERtl MEIH0DS of merchandising show imagination and good sense of oustomers' needs in San. Dimas Lumbers' new appliance store. 0pened in June of this year, store sells virtually everything for homeowners and do.ityourselfers. Phots on bottom right shows effective use of wall space. Store is fully airconditioned a n d features numerous display racks.

o{ every inch oI wall area," Berry pointed out. "In doing this we came out with what we call a wide open store."

San Dimas' yard itself is characteristically Old American. In the sense that it is as we would imagine a lumberyard to have appeared in our fathers' day. Two or three older buildings, some almost barn-shaped, rise thirty or thirty-five feet above the yard. In bright paint the words 'oSan Dimas Lumber" grab the eye and can be seen for blocks.

our community. And this means progress for everybody," Berry said bearningln and wishing us good luck.

Broad emphasis is laid upon making shopping easy for the customer. Throughout the store bold signs turn the eye toward attractive merchandise displays. Tidy bins hold everything from door anchors to plumbers' elbows. In reality, San Dimas' store's general merchandising plan em. braces the concept of a typically American "geaeral store,tt

IMPULSE BUYII{G habits are encouraged by this reminder sign taped to the paint and finishings section counter.

and ready to shop for other things," Berry said.

"Old time lumbermenthe guys who knew only board lengths and the diflerent species for this or that job had to learn that construction wasn't the only area in which they could make money," Berry said.

"Display o{ new products, the easy access to floor.shown merchandise, the advantage of colorful product design, all these things serve to draw more and more customers to your store."

The San Dimas store, a frame and stucco job with truss roof, air-conditioning .and ribbon windows for soft lighting efiects, is a model of spatial relationships. Counters and displays for various lines are clearly marked. Each product "area" is arranged so as not to conflict with the appeal of a totally difierent product "area." Net effect is good floor prornotion of stock on hand.

'oone thing we did was to take advantage

o'W'e've always been in the country and some of our buildings suggest the older America we knew as kids," Berry told us. 'oBut we're going to expand some day soon when the freeway moves in."

The freeway?

"Right. The Foothill Freeway is skirting

The dimensions of the yard have not changed much since its creation around the turn of the century. Rectangularly shaped, its property abuts pleasant cottages and other city dwellings on one end and a partially open area on another. Cool shade trees gather behind a parking area across the street from the San Dimas office.

tARLY PllOTO of San Dimas Lumber Company. taken in 1911. brinss back memories of "the good old days." Rear building-iemains today. -

Size standards inch toward decision

The American Lumber Standards Committee, which has been working for several years trying to arrive at some new lumber size recommendations, has finally reached an agreement.

The proposal will now be submitted to the Department of Commerce for about two months of processing. If no substantial objections are found, it will be submitted to an acceptor Iist of industry users. It could become official in about six months. observers noted.

This probably means the Commerce Department will not witJrdraw from the Standards Program on September 15, as previously threatened, as indications were that snlh action would be taken'only if there

were no evidence of progress toward agreement.

The new lumber size recommendations are based on I/2" dry thickness for nominal 2t' dimension lumber at 19% moisture content. Dry width recommendations are essentially the same as the present American Lumber Standard widths. The winning proposal was made by the Western Wood Products Association.

Green lumber sizes for nominal 2" dimension are proposed atI 9/l('thickness and widths are set to correspond to dry sizes after seasoning to a l9/a moisture condition.

The sizes approved are shown in the box on this page.

During The Week, activities include ex' hibits, civic speakers, films, contest' par' ades, dinners and editorial news for news' papers, magazines, radio and TV programs.

A NFPW program guide, including case histories, has been published in the Hoo' Hoo Log & Tally, in cooperation with the Forest Products Promotion Council. Copies of the guide, and a listing of literature for NFPW, is available upon request. The NFPW emblem, bearing the slogan, o'American Forest Industries," is also available in newspaper mats and reproduction slicks.

Requests for materials may be addressed to Hoo-Hoo International, 161 W. Wisconsin Avenue, Milwaukee, Wisconsin 53202.

Phoenix Promotes The Week

To commemorate National Forest Products Week (October 16-22), Salt River Valley Hoo-Hoo Club ft72 is planning 53 exhibits and displays which will occupy more than 3500 sq. ft.at Chris'Town Shopping Center in Phoenix, Ariz., site of this year's show.

Theme this year is Wood Working For You, tied in closer than ever before with consumer interest. Another plus for the industry is the addition of tastefully designed company identification at the dis' plays and exhibits.

-

The seventh annual obseryance of National Forest Products Week is set for October 16-22, by a joint action of the United States Congress in 1960. Sponsored by Hoo-Hoo International, the fraternal order of lumbermen, NFPW is supported by Hoo-Hoo clubs and forest industry associations cooperating with Hoo-Hoo.

Purpose of NFPW is to focus public attention on forest products, their importance to public welfare and the economy of the country.

Hoo-Hoo clubs, Lumber-JAC and Wood Councils throughout the United States and Canada participate to carry out the program on the local and state level.

AMERICAN FOREST INDUSTRIES

EMBTEM for this year's National Forest Products Week is available, along with a host of other materials ro anyone interested in promoting

A 2S-foot tall Paul Bunyan statue will be the mascot of the industry show, according to Jack Seitz, chairman of the fair.

Prior tofair time, a get-together is planned for September 23 in Bud Brown's Barn, Phoenix. Called the Woodchoppers' Ball, a Maid of Wood beauty contest will he held. Events get under way at 6:20 till the wee hours.

Phil Lenihan, manPower chairman, invites all Hoo-Hoos to participate. Key committeemen are:

Jack Seitz, chairman; Jack Gardner, publicity; Dick Fenders, retailers; Leroy Johnson, wholesalers: Leo Meyer, story of Hoo-Hoo; and Hy Goldberg, U.S. Forest Service.

The Week.

Here are some of the popular Miami-Carey Bathroom Cabinets now being produced in the West.

1. The "Broadview"-a truly versatile, surface-mounted, large mirror unit with exclusive "plan-it-yourself' features. It's available in gold anodized or natural anodized aluminum.

2. The "Hollywood"-a distinctively styled, one'piece unit that installs easily with only simple hand tools. Surface-mounted-no recessing necessary.

3. The "Mount Vernon"-a delightfully different, an' tique picture-frame cabinet for highly decorative installations. Frames are white painted wood with gold embossing.

4. "Climax"-one of a big line of smartly styled, low price cabinets in recessed or surface-mounted types.

For complete information on any or all of these fine Good Housekeeping guaranteed Miami-Carey products, write for Booklet No.6715. Dept. CL-9-66 MiamiCarey Division, The Philip Carey Mfg. Company' 13711 Freeway Drive, Santa Fe Springs (Los Angeles)' California 90670.

THE MERCHANT's PLAN @F THE Nfl@NTH

by HIAWATHA ESTES, A.|.B.D.

These excellent house plons ore for sole os ore Mr. Estes populor Plqn 8ooks. Mony retoilers olreody sell or provide his Plon Books os q customer seryice of proven populority. Mr. Estes house plon column qppeqrs in mony publicotions in the West. Use the coupon on this poge for informotion without obligotion.

nnnn IS NOTHING in the "rule

I books" that says your home plan has to be a perfect rectange or that the roof ridge has to run in a straight line. If such a design sounds monotonous to you, then you should like this home.

The garage has been located a few feet 'in front of the living room so that there would be no necessity for a break in the roof at the front of the house, where the garage attaches to the house.

The bedroom wing has been planned so the front portion would project some distance forward of the living room. The combination hip-gable roof specified for this projection, compliments the roof over the remainder of the house. To further enhance the styling of this interesting exterior, we have extended the main roof of the house and let it continue along the side walls of the bedroom wing bay.

The three bedrooms are separated from the remainder of the house. There is a large amount of storage in the bedroom wing. Each of the bedrooms has a wardrobe while the master bedroom has two in its private dressing room and bath com-

plex. Opening to the hall is a guest close! linen closet, storage cabinet and a large general storage closet. Each of the baths has a pullman lavatory with drawers and shelves below.

From the center hall entry, there is

direct access to the living and family room, the bedroom hall and one bedroom. If it is not desired to use this bedroom as an ofiice or den, the door opening to the entry could be eliminated.

The location of the livins room sets it

ilationwide Plan Book Go.

Dept G.L.M., Box 4{14

Northridge, Galif.

Please send me complete information about the special volume discounts to retail dealers, on complete workhg plans and a full selection of home pfan books. I realize there is no obligation involved.

apart for quiet seclusion and entertaining. The large fireplace faces the entry. The family room functions perfectly with the patio and the U-shaped kitchen. Only cabinets-including a long eating barseparate these two rooms. A door opens from the kitchen to the garage where the washer, dryer, furnace and water heater are located.

Wcslern Lumbrr t Bulldlng lloirrlob flCfCHANT

KtrcHEN- FAMTLY ROOM I lo^..","u 22xt3 t'u,'Jl ,1oo" n-*

PLAN NO. 30036 I37O SQUARE FEET

lf the looks of this turn

You are looking at a new Miami-Carey unit with highfidelity capabilities never before offered in a home radio-intercom system. Superbly engineered around space-age, solid-state circuitry, it delivers sound performance matching some of the finest consoles. In addition. communication functions have becn broadenecl to give greater convenience-and system operation has

been simplified. And we think the styling is the most beautiful ever. But don't rely on good looks alone to sell this system.

Turn it on.

The performance is surprising only when you know it costs no more than ordinary radio-intercom.

RADIO-INTERCOMS . DOOR CHIMES . RANGE HOODS AND VENTILATINC FANS o BATHROOM CABINETS AND ACCESSORIES

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension lrom

F.S.P. Lumber Co,, Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co,, Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co,, Westport, Oregon

Douglas Fir Studs from Shepherd & Darhcr Lumber Co., Longvlew, Waeh.

GALENDAR

SEPTEMBER

Inglewood Hoo-Hoo-Ette Club 10September 8, first fall meeting, Melody Inn, Los Angeles.

Shasta Cascade Hoo-IIoo Club 133September 8, Election Nite, Riverview Country Club, Redding.

San Diego Hoo-Hoo Club 8-September 9, installation dinner for incoming officers. Kona Kai Club, 6:59.

California Redwood AssociationSeptember 12, annual meeting, CRA ofrce, San Francisco, Calif.

Society of American Foresters-September 12-15, 66th annual meeting. Theme: "Foresters and Resource Policy," University of Washington campus, Seattle.

Humboldt Hoo-Eoo Club 63September 13, Election Nite, Scotia fnn, Scotia.

Western Wood Products AssociationSeptember 14-16, semiannual meeting, Portland Hilton, Portland, Oregon.

Lumber Merchants Assn.September 18-20, Second Annual Top Management Conference, Asilomar, Pacific Grove.

Hoo-Hoo InternationalSeptember 18-21, annual meeting, Mayflower Hotel, Washington, D.C.

Home Builders Aseociation-September 19, association products show featuring associate members' displays, Ambassador Hotel, Los Angeles.

Red Cedar Shingle & Handsplit Shake BureauSeptember 28' meeting, Olympic Hotel, Seattle, Washington.

Shasta Lumberman's Golf Tournament-September 23, third annual, Riverview Golf & Country Club, Redding, Calif.

National-American Wholesale Lumber AssociationSeptember 25-26, rnajot regional meeting, Salishan Lodge, Portland, Ore.

Western Retail Lumbermens AssociationSeptember 26-27,Western's annual all-industry marketing conference, business, golf and recreation, Gearhart, Oregon.

San Joaquin IIoo-IIoo Club 31September 30, Annual Valley Frolics, Fort Washington Country Club, bowling tournament at Blackstone Bowl. Fresno.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

OCTOBER

National Home Week-September 25-October 2.

U.C. Forest Products LaboratoryOctober 6-7, technical sessions and plant tours for Forest Products Research Society and their guests, Fort Bragg, Calif.

Los Angeles Hoo-Hoo Club 2October 8-9, family weekend, Apple Valley, California.

American Plywood AssociationOctober 11-12, fall meeting, Sheraton Motor Hotel, Portland, Oregon.

Inglewood Hoo-Hoo-Ette Club 10October 13, second meeting White Elephant restaurant, Inglewood, Calif.

Mountain States Lumber Dealers Association, Inc.-October 14, fall board of directors meeting, Salt Lake City, Utah, National Forest Products WeekOctober 16-22, Contact your associations and clubs for information on how to be a part of this important industry activity.

NLBMDAOctober 27 to November 1. Annual Board of Directors Meeting, Sahara Tahoe, Lake Tahoe, George Stein presiding.

NOVEMBER

American Ilardboard AssociationNovember 7-9, annual meeting, St. Francis Hotel, San Francisco, Calif.

IIoo-Hoo InternationalNovember 12, advisory meeting, Tropicana Hotel, Las Vegas, Nevada.

General Offices:

National Forest Products AssociationNovember 14-16, fall meeting, Tropicana Hotel, Las Vegas, Nevada.

National Bldg. Mtls. Distributors AssociationNovember 16-18, 15th annual convention, Palmer House, Chicago, Ill.

Lumber Association of Southern CaliforniaNovember 17-19, annual conference, El Mirador Hotel, Palm Springs, Calif.

Miami-Carey quality moves West with a full line of Range Hoods, too.

41fi) Series Hoods-a beautifully designed high power unit with 3-speed, mixed-flow impeller-type fan, exceptionally large aluminum mesh filter, twin lights and simple push-button controls on illuminated face panel. Variety of colors available.

46fi) Series Hoods-a highly efficient duct-free unit that traps cooking odors, smoke and grease in a triple filtering system employing aluminum mesh, fiberglass and activated charcoal filters. 3-speed fan and enclosed light. Variety of colors available.

45fi) Series Hoods-an attractively priced ducted unit with aluminum mesh filter, enclosed light and 2-speed fan. Accent Coppertone and several special colors available.

For complete information on these easy-to-install Miami-Carey Hoods, write for Booklet No. 6717. Dept. cLe-66-H Miami-Carey Division, The Philip Carey Mfg. Company, 13711 Freeway Drive, Santa Fe Springs (Los Angeles), California 90670.

Oil{E cynic says the question of which came flrst, the chicken or the egg, has given way to the more immediate and practical question: Will people abolish wars or will warsabolishpeople?

We hear and read much about our "neighbors to the South," between this country and South America, but probably know little about their size. Maybe these facts will be of interest:

Mexico is about one-fourth as big as the United States. Guatemala is about the size of the state of New York. Honduras is about as big as Pennsylvania. El Salvador is twice as big as Vermont. Nicaragua is twice as big as Michigan. Costa Rica is about the size of West Virginia. Panama is about the size of Indiana. Cuba is about as bie as Louisiana. The Dominican Republic is a little smaller than West Virginia. And Haiti, the smallest American republic, is smaller than Maryland and, with three million inhabitants, is probably the most densely populated nation in the world.

In days of yore, if anybody missed a stage-coach, he was

BY JACK DIONNE

r882-1966

content to wait two or three days until the next one came along. Today he lets out a squawk if he misses one section of a revolving door.

People everywhere do not hurry and worry and hustle like we Americans. Some visitors in Mexico City started for a bull fight and got lost. They stopped a traffic cop and asked directions. First he told them. Then he drew them a map. Then he got into their car snd went with them to the place, saw the fight, and went to dinner with them afterwards.

There is an old.r"'y; rh":fi"",;hat eight men were once wrecked on a desert island:2lrishmen,2 Scotsmen,2 English' men, and 2 Americans. At the end of a year it was noted that: the 2Irishmen had fought each other twice each day; the 2 Scots had founded a Caledonian Society; the 2 Englishmen had not spoken to one another because they had not been formally introduced; but the 2 Americans in one month had organized a Rotary Club, a Chamber of Commerce, and a real estate agency.

Be+n to the'trade, Bbb Srnith's enthusiasm for lumber lead him through invaluable years of "tree to saw" exFe,rience. This early work with the actual i sawing of the logs, and the all important diying process, has brought yet another dimension of experience to your team of experts at Angelus. Next time you call in an order, call Bob Smith at LU 7-6168.

Home Builders Lean on the Congress

Some 700 home builders, keyed up by the continuing stress of tight money, militantly moved on Washington, D.C. last month to dramatize to Congress and the Johnson Administration the need for speedy action to cure the conditions crippling home building and allied industries.

Armed with statistics and legislative proposals, they went to Capitol Hill and told their story to 8I Senators and 350 Congres.smen. There, the delegates met for the most part with expressions of understand-

ing and a desire to help on the part of the election-year congressmen.

At the request of President Lyndon B. Iohnson, National Association of Home Builders' president Larry Blackmon and a delegation of builders met and discussed the problem in the White House. President Johnson again expressed his desire to see housing's problems solved.

Earlier, Blackmon had received from Housing and Urban Development Secretary Robert Weaver a letter statine that the ad-

ministration "has been concerned about the mortgage market and its impact upon the home building industry for months," and setting forth specific actions taken to find solutions.

The House Banking and Currency Committee had previously reported out a bill (H.R. f4026) to limit interest on certificates of deposit, to authorize the Federal Reserve Board to buy Federal Home Loan Bank Board and FNMA obligations, and to authorize the FHLBB to set ceilings on S&L dividend rates.

Blackman set the keynote for the meeting with his opening words, "we are here for action today." He named the objectives: (l) ooTo stop the ever-increasing interest rate war. (2) To find ways and means in which to get money back into home building and the home buyers' market."

At the heart of the NAHB's plan of action is a program to:

(1) Broaden the purchasing power of the Federal National Mortgage Association so that it can better perform its obligation to assist the private sector of home building in times of crisis.

(2) Place a 41/zVo ceiling on the lowerpriced, individually purchased certificates of deposit, instead of the 5r/z% maximum that commercial banks are now authorized to pay.

(3) Empower the Federal Reserve Board to purchase obligations of the Federal Home Loan Bank Board and FNMA to provide more funds needed for primary and secondary mortgage market operations.

It's A Jubilee for Hno-Hoo!

The nation's capital plays host to members of the International Order of Hoo-Hoo this month as more than 500 sather in Washington September 18-21 ai the historic Mayflower Hotel for Hoo-Hoo's Diarnond Jubilee Convention.

A program of business and pleasure is planned by local Hoo-Hoo Club .ff99, con. vention host, for members, wives, guests and international visitors. Outstandine members of the industry will discuss busil ness opportunities and efiective wood and lumber products promotional programs.

Historical tours are planned by the host group, including visits to the White House, Arlington Cemetery, Mount Vernon and Alexandria, Virginia.

Featured speakers slated for the convention are Bronson Lewis, secretary, American Plywood Association; Boyce P. Price, president, I7ood Marketing, Inc., Washington, D.C.; Dr. Earl Gilbert, Joseph It/. Rabbitt, and Donald Campbell.

Host Club f99 is headed by Paul Kern, Jr. Convention chairman is Martin Weigand, Sr., a former Snark.

W.3lcrn lumbcr t Buildlng ]lotcriolr tftEtCHANf

Iirst [laGG in the first [laGG

Palco Certified Kiln Dried Redwood Sidings have been proved by time since 1869. Nothing has yet replaced their sales appeal for beauty and versatility. Available in a choice of widths and lengths; a variety of patterns; surfaced or saw-textured.

Apply it vertically or horizontally. Paint it, stain it, bleach it or Ieave it to weather naturally. And above all, seII it for the continued customer satisfaction that comes only with the natural beauty, durability and insulating qualities of Palco Architectural Quality Redwood. Why settle for less than the real thing?

Mr. Humphrey comes to his new position with a back. ground of 20 years of comprehensive experience with the Sun organization. His courteous and efrcient man. neland me"ticulous attention to detail have established an enviable reputation with both shippers and consignees. Mr. Humphrey is pledged to continue the policies that have established Berth 135 as one of the nation's leading facilities for the wharfage and handling of lumber and plywood.

We welcome your inguiry.

A New Series Begins

We are. pleased to announce that with this issue of THE MERCHANT, begins the first of a six-part series of sales training articles designed to motivate, inspire and help train salesmen.'

Called "Smooth Selling," it is written by George N. Kahn, the president of his own eornpany, which is a firm of marketing consultants in scientific market development, George Kahn also lectures and conducts courses in sales training, Articles on these subjects, by or about him, have appeared in such publications as The Haraard, Business Reuiew, IndustrialMarketing, Fortune, The Neut York Times and scores of others.

The beginning article, titled "The Salesman is a VIP," appears on page 29 of this issue. We hope you enjoy them-Editor.

Builders Merge lnto Giqnt Firms

Two of tlre largest home builders in southern California are in the process of merging into giant national manufacturing firms in what appears to industry observers as a move by the builders to tap a virtually unlimited line of credit for their operations.

The two builders are Ray A. Watt, who builds about 2,000 homes annually, and Deane Bros., producers of 1,000 yearly.

Boise Cascade is joint-venturing with Watt in an $8.8 million exchange of stock, while Deane Bros. will cornbine into giant Occidental Petroleum for a presently undiscloeed sum.

The benefits going to both sides in such combinations are as an investment outlet for the large corporations, a la Alcoa's development of the half-billion dollar Century City project in West Los Angeles, and a steady source of financing for the home builders, who have found their usual source of funds, the savings and loans, unable to lend the money.

Union lumber Moves Uptown

Union Lumber Company has announced the moving of its executive offices, effective this month, to new quarters in the Equitable Building at 120 Montgomery Street, San Francisco.

Union's old headquarters is a block away in the Crocker Building, and will soon be demolished to make way for the Montgomery Street station of the Bay Area Rapid Transit System.

With a nostalgic tone, the announcement pointed out that suite l0l0 of the Crocker Building has identified Union Lumber Com-

0tll Al{D l{EW Union Lumber Company headquarters. 0ld building (left) gives pany to the redwood industry century. Records salvaged from and fire of 1906 indicate that Building office in the early part

way to modern structure on right. Old building was erected before 1898. for nearly three-quarters of a the great San Francisco quake Union established its Crocker of IB9B.

FOR WIDER ANO FASTEN'ERVICE !

DISTRIBUTORS

PRODUCTS

INCTUDING

SlMPS(ll{ RUSTICW00D lnverted Batten Redwood Plywood, a distinctive reverse batten appearance with bold texture of brushed redwood. Rusticwood is ideal for either interior or exterior application.

Wilte,Wire orPhone

SIMPS(lN CElLll{G Tl[E, including St. Moritz, a new embossed decorative tile with a sparkling snowcrystal pattern which creates thousands of tiny highlights in a ceiling. Also many other patterns.

COMPLETE STOCK OF HARDWOOD LUMBER pitol Pl5rr rood. 9*AtnnZ

SMOOTH SELL'NG

by George N. Kohn, Markaing Consufiqnl Copyight-Georgc N, Kahn

THE SATESMAN IS A V.I.P.

There is a foolish idea in some circles that selling is not dignified. For this attitude we shower blame on the colleges, the professors, and anyone else within range. Rarely does anyone put the blame where it really belongs-on the salesman himself.

Selling will never' achieve its rightful status in the business world until salesmen start thinking of themselves as Very Important People. The salesman's image in the public's mind will improve only when he starts giving himself a higher rating. You can't convince prospects of the value of your product or your company unless you can first convince them of your own value.

NATE YOURSETF HIGH

The salesman who speaks apologetically of his vocation or derides his colleagues is simply cutting his own throat. When the salesman gloats of "pulling a fast deal," he is doing great harm to himself and his proIession. In short, if you talk and act like a sidewalk pitchman, that's the way you'll be treated.

Management is much quicker to recognize the salesman's importance than he is himself. Businessmen know that creation of demand is a vital factor in their profit and loss statements. These days all top exeeutives and even technical personnel are sales oriented. Engineers must think like salesmen to design products that appeal to consumers. Even the production department must gear its effort to a sales campaign.

SAIESIIEN ARE FIRST CTASS CITIZENS

The salesman is the key person without whom there would not be any business. But many salesmen behave like second class citizens-and too often that's the kind of reception they get in a prospect's office.

I remember running into an old friend, Jack Creswell, whom I hadn't seen in years. I asked him what he was doing. Jack smiled deprecatingly and said he was 'oon tlle road" for a flooring company, adding:

"Of course, this is just until'l can find something better."

He made his job sound as if he were washing dishes in a cheap hash house.

o'lackr" I said, "there is probably nothing wrong with the job except yourself. Before you move to what you think are greener pastures, why not give this job your best. If you think of yourself as a failure in selling you'll wind up as one. But if you see this as an opportunity to push ahead to success, your future is assured."

I think the advice took. because Jack stayed in selling with the flooring company and becarne a top producer with a loyal following of customers. Years later he told me: ooYou hit pretty hard that day, George, but you opened my eyes to what I was and what I could become."

NO ROO'IA FOR A'YIATEUTS

In today's competitive market there is no room for amateurs and dabblers in selling. For those who really want to make selling a career, there is a rich reward. But you must be willing to work for it.

Selling has its problems, heartaches and frustrations. It's a lonely job. But these very factors are what separate the men from the boys.

Millions of people are embedded in dull, prosaic jobs that afrord them little or no excitement, drama or challenge. The salesman can look forward to steady growth and can enjoy a stimulating, lively life on the way. His future is limited only by the strength of his desire to succeed.

FRONTIER OF SELTING

The trouble with many uninspired salesmen is that they don't understand the dynamics involved in selling. They are really clerks at heart whose horizons are limited.

The earnest, imaginative salesman can write his own ticket to wherever he wants to go. I7ith faith in himself, drive and the right tools, he can make big money and dimb high in his firm.

But he must feel and act important to accomplish this goal. He must think of

REPRINTS FOR YOUR SALESMEN each artldle in thls sertes is ex- panded to approxlmately 20fi) words-includes a self-evaluatlon qulz- ts printed ln 2 colors in a 4 page format, on white glossy paper and is 3-tiole punched to llt any stalndard S-rine blnder .-. pribei rire as follows:

I to 0 copior (ot each artlcle) ...-.-.-....-.----50 conts sach 10 to 4O coplos (ot oaoh &!tlclo) --..--..-..---87y2 conts ooch 60 to 00 coploi (of cacb erlilclc) -...-.....-.,..--80 oontr eech l(X, or moro coplG. (of Gaoh ortlclo) ..........-.26 cent. oaoh

The entlre serles may be pre-order€d or lndlvldual artlcles may be ordered by number . address orders to Goorgo N. lr.nhn Co., Marketing

himself as one of the world's key peoplea man who rates high in the scheme of i things.

ACI TIKE A V. I. P.

Do you stride boldly into a prospect's" office or do you sidle in, glancing back atthe door as if it were an escape hatch? Do','i you apologize for taking up a buyer's time? ,i, Do you feel like an intruder in his ofrce? .i

If the answers are yes you are letting '"; yourself, your family and your company down. To be a V.I.P. you must act like ' one. That's the only way to comma,nd re-spect and so sell merchandise. Only then ' will you earn what you are dreaming of i! earning. .'-i

The head of the sales training program j of a big paper manufacturer onee said to .;, me: ,+;

"About the fifth day of the program my ..;11 ltDout me prograrn rtrt .:rr instructors can usually spot those who will ^ be top salesmen. There's somethink about :. their attitude, they handle themselves in a .i .j certain way. They act like they are proud -E ^- I l , T.t- -l--, -,^ t:t ^^!.a to be here. It's almost like getting a suc- ri cessful salesman ready made."

That man put his frnger right on the heart of the matter. Pride. Are you proud ' to be salesman? If not, something is wrong. If you're not proud of your work, chanceg are you are not acting like a Very Im- # portant Person.

Here is a periodic Aptitude Test to en- ! able you to find out what your feelings are t,; toward your selling job. If you can answer .; "yes" to at least seven of ten questions you ,l are probably headed for success. ':,

tF YOU SCORE BETOW SEVEN, lT'S TltylE TO TAKE SELF-INVENTORY:

l. Do I think of my iob as a real opportunity? YesI Non

2. Do I discuss my work with my wife very often? YesI NoI

3. Would I tell a stranger on a plane H tftltg ,

4. Am I happy in selling? Yes n 1{o []

5. Would I want my son to be a salesman? '; v-^ll^ - YesE No!

6, Do I try to improve my earning power by studying salesmanship, attending meetings, etc.? Yesn Non

7. Do I let prospects do most of the talking? I Yesn Non

8. Do I avoid telling jokes which put salesmen in ,_ an unflattering light? Yes E No E

9. Do I see myself as playing an important part in the economy? Yes I No D

10. Have I really thought about the tremendous future that ii availa-ble to me through selling? : Yes!Nol

Consultants, Sales Training Dlvtsion, Service pepartment, Empire State Buildlng, New York, N.Y. 10001. Article titles are:

1. Tho S&lerman is e VJ.P.

2. Aro You A Sotresman?

$. Got Acquslnted Wlth Your ComDcny

4. You're On-Sta,lo

5. You Con"t FtrC Wlthout Auiiunlfloh

6. You Aro A Gooilwlll Solermon, Too

7. Cloilns The S&l€

E. Eow fo Set Un An Intorvl6w

0, Rclaxlns Betrioen Rounde'

10. Tho Comoetltlon

11. TaJdns .{Rlck

12. Playlng The Short Ga,mo

When orderlng, please mentlon the name of thls publlcatlon.

New Son Jooquin Officers

Despite the staggeringly large bunch of chow and beer they put away, Hoo-Hoo club 3I in Fresno named and elected a good slate of officers and directors at their annual barbecue.

The new slate is: president, Bob Lewis; northern vice-president, Jean J. Hartsock; southern vice-president, Harold Fuerst; secretary-treasurer, Bud Barber, New directors are Jim Duart, Jones Webb" Ed Silva, Duke Nelson, Dick Hipkins and Bert Dennis.

The breakdown on the eats, etc. (urp), prepared by Chef Chet Harshner and his assistant, Bob Schlotthauer, is 3l gallons of beer,127 pounds of prime ribs of beef, 10

gallons of beans, 6 gallons of cole slaw, B dozen ears of roasted corn and 2 dozen Ioaves of sour dough French bread. Also 5 gallons of wine were consumed by the 72 hot, thirsty and hungry guests.

Pioneer Lumbermqn Retires

Chalking up 44 years with one company is no mean feat, especially when 33 of them were sp€nt in one lumberyard!

A retirement dinner was given recently for Ernest Gilbert, who managed the J. W. Copeland Carson City. Nevada yard for more than three decades. Gilbert retires at 74 years of age.

Born in Silver Citv. Gilbert worked sev-

W*tern Lumber t Building Mqteriols MERCHANT

eral years at the stamp mills in that town before coming to the state capitol. In the spring oI 1922 he began work with the then Hobart Estate Company. In 1935, George and Charles Oliver owned this yard, selling in 1943 to Charles Cross, who changed the name to Nevada Lumber.

Gilbert is slated to receive many gifts at Copeland's annual convention in January, 1967, a spokesman said.

Bostitch Merges into Textron

Textron Inc., a widely diversified manufacturing firm has acquired the assets of Bostitch, Inc., in an exchange of stock.

Bostich manufactures staples, staplers, tackers, nailers and similar devices.

SUN}IY SAI{ J0A0U!1{ meeting day saw: {1) Jim Ste- Hqrshner; Cecil Mauck, Rich Bros.; Don Koch, BMD. new President. (5) Jim Gaffney, son of Craig, who venson, U.S. Plywoo.d;-Bob Schlotthauer, Willard Lum- (3) Ed Lorenz, BMD; Eimer Rau, Mbdera Lumber and perlormed all the laborious ta'iks of obtainiig the ber;. Bob.^.Tay.lor, ^U.S. Ply; Forest Mallot, Willard Hardware. (4) Harold Fuerst, Gebrgia Pacific, Bakers- iirewood, setting up the beer kegs, etc.; Jean-HartLumber. (2) Walt Simpson, Rich Bros. Lumber; Chet field; Bob Lewis, Madera Lumber-and Hardware Co., sock; Cr'aig Gaff-ney of Bonnington- ind Howard Ladd.

onffi G[ltillIUIR

$r0R[0t Rlclrs carry "BIG" loads

Sel'em Up! Lood 'em Up! No worry obout bolonce. New Giorrt Contilever Storoge Rocks will not tip, even with one side fully looded. Keep your inventory mobile on custom engineered rocks eosily chonged to fit your needs. Unlimited flexibility with ihree times stondord strength double-lock lood orms thot reposition without tools. rHESE

WIB Gets 3 Yeor Go-Aheod

The nation's most extensive local-level promotion effort for lumher and rvood products-the Wood Information Bureau-will continue its activities for another three years.

The lund is made possible l,y the recent labor contract signed by Lo, al 2288 of the Lumber & Sawmill Workers and Lurirber Employers Council. the bargaining organization for more than 180 millwork. wholesale and retail lumber firms in Los Angeles county.

The primary function of the Wood Information Bureau has been to provide architects, designers, and builders with a permanent, readily available source of general and technical information plus developing publicity.

Richard Lloyd, spokesman for Lumber Employers Council's advertising committee, said that the "immediate plan is to continue to develop plans, in depth, {or WIB's proposed permanent "wood info:mation and displav center." "Everything learned to date indicries that we can successfully get this project ofi the ground," Lloyd continued, "and we expect to have a final decision ready by November".

Nqtionol Home Week Plons

National Home Week promises to be a boot-strap operation this Fall, as widespread preparation goes forward for its ob. servance,

Scores of builder associations are making plans to sponsor Parades of Homes and other types of observance, to mark the 19th annual national event. The dates are Sept. 25-Oct. 2.

Participating builders through the West will show new-model homes.

Many look upon construction of model homes as preparation for a market upturn.

G-P ro Build 28-5rory HQs

Plans to construct a 28-story office building in downtown Portland, Ore., costing in excess of $10 million have been announced by Georgia-Pacific.

Construction is to start September. 1967 with completion September, 1969. Including two floors of underground parking, the building will have 30 levels and will be the tallest commercial building in Oregon.

It will rise on a full city block bounded by S\tl 5th and 4th avenues and Salmon and Taylor streets.

Preliminary plans call {or a 27-story, 97x158-foot tower on a 200x200-foot three-level base. The tower rises from a landscaped plaza abor.e a full block concourse level that will have a one-story restaurant and shop entrances on SW 4th avenue.

DESIGN:WOOD on Tour

The American Craftsmen's Council, sponsor of the unique exhibition DESIGN:WOOD, held recently in the Bay Area, (see The Merchan, July, 1966), has announced a traveling exhibition schedule for the wood show.

Boise Cascade Lumber Company is underwriting traveling expenses for the exhibition, which will travel throughout the northwest.

The schedule is: September/October, 1966, Northwest Craft Center & Gallery at the Seattle Center, Seattle, Washington; January 8-February 5, 1967: Larson Gallery, Yakima Valley, Yakima College, Washington; March, 1967: Boise Gallery of Art of the Boise Art Association, Boise, Idaho; May, 1967l. University of Idaho museum, Moscow, Idaho; June/July, 1967: Idaho State Universitv. Pocatello. Idaho.

Wcslern Lurnber & Building Moleriols

here's how to make a better profit without increasing yna r inventnry, , .

The best way to make every sale is to keep an inventory of everything you could possibly need. You know that's impractical in your yard because slowmoving items would take up space you can't spare for occasional sales.

+ SOLUTION: Use our warehouse as you would your own inventory. Pick up directly f rom us and deliver to your customer. lt's the fastest way to do business. And we've got everything... all the time... at a local competitive price planned to help you make a better prof it.

Paneling . Siding . Sheathing Moulding Overlaid Plywoods Hardwood Plywoods Bestwall Gypsum . Hardboards Flakeboards Doors Redwood . Suspended Ceilings

Humphrey heads Sun's handling dock

Itobert l,'. "Bolr" Humphrer-. a \-r,terall oI nt,,1s thal 20 v,.ars nith th,. Sun l.rrmher organization" has been named new manager o{ Sun Handling L)rx'k at }tt.rth li-i5. S'ilmington. (lali[.. one oI ther nation's lt,adine facilili,'s for tlre n lrrrrfage und hantllirrg ,,l luml,"r and plywood. 'fhe aplrointmerrl rr as annount'ed bv }Iiles \1I. Davidson. e\ecu" tive vict' prcsident oI Sun Lurnber Co.

Humphrel sucr:eed.. the latt' I)onald 'l'. l)aven. who had managcd Berth I ll5 for tht: past lJ. t'cars.

An ent.rgetic (r2. Humphrcr- has beerr a lrember o[ Sun Lumber's tract department [,rr the lrasl l2 r,.urs..\ nalile of St. Paul" \{inn.. ht' headed Wt:st at the age o[ 20 anrl worked in the film developing lab at st'r'eral ntovie studios prior to joining Sun in |9,tr7.

Pwptpnfr4g:

McDonold Cedor Products, Ltd.

Lomford Cedor, Ltd.

Tumoc Lunrber C,o., Inc.

"Ilven with 2O yt'ars, l'm ,qtill a 'short. timer lry Sun standards." chuckled Humphrev. "Nly lrrother-in-law Jack East, Ior eramplt', has lrccn with the r:ompanv for almost:10 years."

Firplaining the operation at llerth lli5, llob pointed out that in its l4 years o[ opcration, they htrve hantlled a large volume of lumber and plyrvood. A t:ursory check of the lopg book revealed that in excess of two billion lr.f. of lumber has passed across tht' tlock during the past ten years.

''During the past year, we've met with visitors {rom Australia. England. and Canada as w,ell as olfi< ials of the New York Port Authoritr. all of whom were intt'n'sted in our systcm oI lumber handling and re<:ord-kecping"" Humphrev rcported.

Situatcd on a sprawling 60-acre l.ract, the opcn storage dor:k is laid out like a small city. Each area of the yard has a specific nam('" and is criss-r:rossed lry ''streets" with sut:h names as Gcritol Park. Hufi Allev. Neptunc Park and Far Wcst Avenue.

As lumber ships and barges are moored ut docksirle. hug,. .ran,s srring into acliorr to off-load strappt.d lots of lumber and pl1.u'ood and lowt,r it to waiting straddlc r:arriers who whisk their cargo off to a clesisnated area in the 1ard.

l,ach lot is givcn a "stret:t number" and "address' in the yard. V'hen trucks arrive to pick up individual lots. l)ispatcher Bud Proha-*ka has only to give thc lot's "address" to a li[t tru<:k driver and the lumber is loaded and on its way in a matter of minutcs.

Over-seeing the off-loading at dockside is a tally-man who t'ht'cks lot numbers and total footage against the ship's manifest. Ovcrases as wcll as shortages arc reported to both the shipper and the consignee.

"W't"re proud of the fact that Berth lll5 has consistently been called on to unload and unscramblt' the mess after a mishan at sea has r,.sulte,l irr a l,,ss oI lot numi,rrs and identification numlrers." said the new manaser of the dor:k.

Humphrey heads-up a stafi of i-t5 which handles the discharging of cargo from an avera€le of 15 vessels per month as well as the handling of rail -shipments. Staff heads include Liz Stirling. secrt'tary, and Ray Kiefer, lard superintendent.

0VERSEEII'IG THE off-loading of the lumber ship "AIaska Spruce" is Robert F. "Bob" Humphrey (lefti, new manager of Sun Handling Dock, and Miles W. Davidson, executive vice president of Sun Lumber Co.

Thing About San Antonio's Pole Buildings ls That

1'ET (}UR E1IO11{TERS HEI.P Y()U WITH YOUR DETIOlI PR(}BIEMT

" We didn't wonl ony big fuss ond bother when we ordered the iob of erecting these buildings. The Son Antonio fellows cqme righr in, put up lhe buildings ol o very low cost. We were so impressed we ordered two more buildings for our sqwmill."

San Antonio pole buildings sell for as little as ys the cost of conventional buildings.

Pioneer of pole construclion, Son Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us q coll! Our stqfi of engineers will be hoppy to help you design the building thot best suils your porliculor needs.

J All.buildings engineered and designed by licensed engrneefs

y' Iosurance rates considerably less-yet full coverage

JAll poles c€mented to a depth of six feet

y' Never needs painting-won't rub ofr on clothes

J No odor

y' Safe against earthquake, wind and we"ather hazards

y' Designs meet all building code requirements

NORTHERN DIVISION

Hwy. 99 W. One mile south of Willioms, Cqlifornia

P.O. Box 837 Areq Gode 916/473-5381

LOW COST,0UAtlIY pole buildings erected by San Antonio impressed management at Round Mountain Lumber!

'Nice

They Go Up with a Minimum of Fuss and Bother!'

Roy Smith, generol mqnoger of Round Mounlo,in Lumber, Redding, Colif., hod nothing but proise for Son Anloni,o's efficiency

[.A. Club Elects Quottrocchi

f OS ANCELI.S Hor,-Hoo'. eleetrd l'r.arrk

L Qrrutlror', lri presi,lt'rrt rrl tlre Augusl meeting of the club. l'rank. sales manager at Tarter, 'Webster & Johnson's Bandini yard, succeeds out-going president l)on Johnson of J. H. Baxter (lo.

The new slate of o{lit:ers includes Ernie Matthes. Crenshaw Lumber. lst vice nresiderrt; Hug,r Mill,'r. Rockport R"drvood. 2rrcl vice presidcntl Dorman Dane. manager of Barr Luml,,'r's Los Alamit,rs \ arrl" treasur,'r and Wayne Gardnt:r, executir.e vict' president of LASC. se(.retur).

Gut'st speaker {or the evening was Johrr T. McDonough, senior ref"r,,- oI llr,. Am,,rican F'ootball Lt:ague and director o[ special fields education for Oranst.Countv schools. ''Big John" rclated some of his humort rrs experit'nces during his many years in football, following up with a question and answer se,ssion.

The afternoon golf tournt'y saw Strar't I)oor's Charlit' Strait nail down lorv gross honors for the third time. rtrtirine the perpelrurl l,,u gross trophy'. B,,lrrrh,-rff l-umber's Harold Cole grabbed off the lor,v net trophy. a handsome desk set. Low net flisht tvitttrr^rs vr ere: I st. NIar Bak,'r. V ,.y,.rhaeuser; 2nd, Don Stohaugh. Sun Lumlrer: 3rd. S'ally Lingo" Shale Lumbt'r.

Don't pl^y a guessirlg game

.

. . in choosing the right building materials for your job. See an expert-an Ind,epend,enr, whose counsel is based on 47 yearc specialized experience in Southern California building. Our ind.epend,enre gives us freed.om of cboice among all materials . . and Jtou get the best!

Especially good, prompt service on Formica , , , and. tbe best in softutood. and. barduood. Ply. taood.s, Monkeypod Plytuood.s, ancl Masonite Brancl Harclboard.

955 S. Alanreda g1;ss1-f,es Angeles, California 90021 MAdison 7-00i7 Member of National Building Materials Distributors Association

SMltlNG t{EW SNARK (1) Frank Quattrocchi (right) eets hearty handshake from out-going president Don Johnson. (2) Strait Door's Charlie Strait, reisnins eolf champ, sports handful of hardware, taking-home Iow gross award and retiring perpetual low gross trophy. (3) Other new officers include (l-d Wavne Gardhe-r. secretary; Dorman Dane, treasurer and Einie Matthes. first vice president. (4) Nordahl exec.0scar Furnes

Wcslern Lumber t Building Mslcriol: MERCHAiE

and Ready Hung Door's Mike Eoldur showing off a new model transistor radio (that's right-it's a radio!). (5) Ken Kenoffel with guest speaker J0hn T. McDonough as (6) Bob Shannon looks on. (7) Long{imer Harold Cole shows off his loot to IBMC's Jack Allenby. (8) Other flight winners: Don Stobaugh and Max Baker. (9) Speaker McDonough entertains with one of his football anecdotes.

...for customers who are looking for prefinished decorative wood paneling with real beauty, unusual durability and a low price tag

Here's the answer you've been looking for to fill your customer's remodeling needs. Ven-O-Wood paneling is natural wood veneer permanently bonded to a solid flakeboard backing. This combination gives Ven-O-Wood outstanding advantages over ordinary plywood paneling or printed hardboard paneling.

Permanent bonding eliminates chipping, cracking, or peeling of veneer. Solid, dense panels are easy to work with either hand or power tools and saw well in all directions. Uniform thickness assures smooth joints between panels. The patented f lakeboard backing provides exceptionally strong, highly dent-resistant panels with no core voids or defects to show through the finished surface. The exclusive 7-step

CALIF('RNIA

Long-Bell prefinishing process gives lasting beauty with a mar-resistant finish. There's just the right combination of wood and finish to meet any remodeling need: 1/q' - 4'x 8' panels in pecan, elm, walnut, oak, cherry, birch, knotty cedar and knotty pine. Mellowtoned or natural finish. Available random V-grooved on 16', centers, grooved on veneer joints, or without grooving. Also available with new fire-retardant treatment. Get the most out of your remodeling market opportunities. Find out how competitively priced Ven-O-Wood can add to your profits. Contact the listed distributor nearest you or write International Paper, Ven-O-Wood Sales, P.O. Box 1079, Longview, Washington 98632.

.l|E ll- 0'Ul|0 0 l| BV L.NG-BEL*

Wiltur Crai6 who came down from his fptive Oregon a couple of years ago to Rolando Lumber Co. as general marager, Itas given in to the homing instinct ind .leturned to Oregon. It's the Bay Area's loss flecause \{ilbur. made a score of friends l,ilduring his shorb stay in San Francisco. i,'. Dealer George Calloway, who heads up ,C&E Lumber Co., Claiemon! Calif., is the .new president of the board at LeRoy's Boys 'Ilome. George reports the home is planning .a.$250,000 expansion program.

LUMBER

Ifillirm Forreat, Jr. has been named industrial division sales manager by Fonest Industfies, Inc. of Dillard, Oregon, producers of Forrest'flbkeboard, particleboard and plywood products.

Frenk Davis, genial manager of the Arizona Retail Lumber and Builders Supply Assn., is back at his desk in Phoenix after a session in the hospital followed by some time out of town. Welcome back, Frank.

"The Cedar King and Queen,t'Merv and Doris Kjer of. KJD Cedar, are currently sunning it up .on the beaches of Hawaii along with 'I)eac" and Janet Belknap of Belknap Forest Products, Seattle, Washington.

tlt (Doo .

Following the recent closing of Valley Lumber Company, a pioneer Phoenix yard, Paul Caviness and most of his sales crew have moved over to Otlalley Lumber's contractor sales yard at 53rd and Missouri. OTvlalley has purehased Valley Lumber's prehung door and truss equipment and has named Caviness salesmanager of the yard.

Stahl Lumber's gal Yi Neal spent her vacation playing tourist on a cross-country sightseeing tour. IIer itinerary included stops in New Orleans, Miami, Nassau and Washington, D.C.

T. E. Collins, manager at Gold Beach for U.S. Plywood has transferred to Eugene as assistant general manager of the Oregon division, while James T[. Girard, manager of the company's Willamina plywood plant moves to Gold Beach as operations mgr. Elmer Bouer, Bauer Lumber Co., Compton, is back in his office from a vacation trip to Minnesota.

Mike Crecy, for many years on the order desk at Strait Door & Plywood Co., El Monte, Calif., is now calling on the dealer 'trade for the Carlow Co., in the L.A. area.

DOUGLAS FIR

direct mill shipmenfs ol . , . . ENGELMANN SPRUCE . REDWOOD

o PINE ondotherspecies

VIA RAIL-TRUCK qnd TRATLER

For Service PIusColl on Us

Jim Turnbull, executive veep of the American Plywood Association, will serve on the International Committee of the GFaraber of Commerce of the United States. The committee studies problems of concern to U. S. businessmen in international trade, investment, economic development and commercial policy.

Fred and Franceg Lamon recently returned to the Bay Area after a three month trip through the Panama Canal to Rotterdam where they began a 40 day tour of the Continent. They returned via New York arriving home in time for the football season.

Arcata Redwood's Paul Ward has returned to the shop after a vacation trip with the family to Las Vegas, Boulder Dam, the Grand Canyon and Salt Lake City.

Ken Tinckler of Stahl Lumber, Los Angeles, and his Jo will journey to Toronto, Canada this month where they'll take in the National Hardwood Lumber Association convention.

Tom Branson, head of Melrose Lumber & Supply Co., is currently enjoying a three month vacation trip through Europe. The veteran Oakland retailer hopped off on the first leg of his journey early last month and should be back before Thanksgiving.

Ron Lewman and Bill Sanders have purchased Dario "Larry" Nardi's Rancho Lumber Co. at El Sobrante and will operate the business under the new name of Valley Lumber & Hardware Co. Lewman and Sanders were formerly with Blackman Anderson Lumber and Nardi will continue to operate his main yard at Middleton, California.

Joe Durra, head of Boise Cascade's import division in San Francisco, recently took the fabulous six day trip down the Salmon River and is already mapping more rivers to conquer next year.

Worlrrn Lumbrr t lulldlng llctrrfolr tlfCHAllT

SEPIE'IABEN. I965

Mark Phipps, plant superintendent at Independent Building Materials Co., Dominquez, Calif., accompanied IBMC sales rep Jack Allenby on a week-long tour of the northern California mill country. Included was a stop at the company mill, Coast Forest Products in Crescent City.

Lew Silvera, owner of Silvera Lumber Co. in Antioch, has left with Mrs. Silvera for a seven week European trip. The high point will be a side junket to Finland for the wedding of their number'-two son who is in Europe for DuPont.

Ralph D. Hill is the new secretary-manager of the Building Materials Dealers Credit Association. BMDCA has about 200 members and does credit reporting and collecting. Hill had been rvith Owens-Parks for 14 years and was secretary and credit manager when he left.

Jim Getz, leading salesman with California Panel & Veneer Co., Los Angeles, took off from L.A. last month for 2 ll'eeks of fishing at Huntington Lake.

Palo Alto wholesaler Knute Weidman joined Ron Stevens, salesmanager of Siskiyou Mills, and his gang for a pack trip up to Summit Lake recently.

Elaine Allenby has been promoted to chief bookkeeper at Independent Building Materials Co. A 20-year lumbergal, Elaine is the founder of the Eureka Hoo-Hoo-Ette club,

Fran Heron, who has spent many years wholesaling on his own in the Bay Area, has become a member of the moulding division of Dant Forest Products at Menlo Park, according to Frank Morrisette.

Norl Cochran has been named manager of the new Wickes Lumber & Building Supply Center at Petaluma which was previewed in a big grand opening on August 24. Leonard Lamerton will be assistant manager of the big "one shop" operation at 5400 Petaluma Blvd.

Ray DuPuis has been named to western sales for Roseberg Lumber Company and will headquarter at 1515 Montellano, San Jose. Prior to joining Roseberg, Ray had been with Weyerhaeuser for six years at the company's Sacramento office.

Frank Kelly, formerly with Dant Forest Products in Menlo Park, has joined James L. Hall Company, according to Jim Hall. Kelly originally spent 15 years in the wholesale lumber business in southern California and first came to the Bay Alea in 1964 when he joined Hubbard & Johnson Lumber Co. at the Port of Redu'ood Citv.

Horace Wolfe, Marquart-Wolfe Lumber Co,, namesake and his wife Nana, spent June at the Coco Palms in Hawaii celebrating their 55th wedding anniversary. Sterling Wolfe and his Loraine flew- ovel to spend a week with the ttnewlyweds".

Ralph A. Hardin has been named Weyerhaeuser wholesale and industrial sales manager for northern California, Herbert C. Winward, the area manager has revealed.

Dave Ellison, former partner with Jim Giles in Monument Lumber Company, Pleasant Hill, has purchased Novato Builders Supply at Novato and is planning to further expand the retail end of that business.

Phillip Phythian, who joined Calaveras Cement in 1962 as administrative assistant to Arnold M. Ross, vice president in charge of finance, has been named staff engineer. James Dial, who joined the Calaveras traffic department in 1964, is their new assistant purchasing agent.

Sterling Wolfe, Jr. toured the southert Oregon mill country recently on a buying trip for Marquart-Wolfe Lumber Co., Long Beach, stopping of in Medford to take in the Hoo-Hoo meeting.

Dallas Gibb is the new "Mr. Chip" in southern California for Chip National, according to general manager Jim Williams. Dallas was with the Celotex Corn. for the past 15 years.

Stahl Lumber's Milan Michie is back after two weeks of basking in the sun at Newport and Balboa.

Art Parkins broke away from his desk at California Door Co., Los Angeles, last month to spend a week's vacation with his family at the beach.

Chuck Hunt of California Panel & Veneer packed up his family and drove back to Nebraska to visit relatives.

Covers

FHA Tightens So-Colif Rules

The FHA will require evidence of compliance with the various commercial standfor wood window units on FHA-ap;proved housing for the first time in south,: erri California, according to a recent announcement from the agency's [,os Angeles ,,',,office,

It is efiective on all applications received since July L

The quality certification mark of the American Wood Window Institute may be qccepted as evidence that the window complies with the standard, including air infiltration criteria required.

Window units not bearing the quality mark may be accepted upon certification i,by the manufacturer or jobber that the

:, Evqns Executivb Promotions

i, Evans Products Company has appointed three,men to division vice presidencies in f;:: their building products group, it was announced by Lawrence M. Flahive, executive vice president in charge of the group.

Walter C. Jennison has been named division vice president and assistant general of the group, which manufactures rind distributes building materials.

unit complies with the standard. Evidence in the form of test data, construction de. tails, etc., may be required as necessary.

Though the FHA has required compliance with the comrcrcial standard for years, the agency has heretofore not re, quired evidence of compliance, primarily because of the insignificant number of wood windows used in southern California housing. Wood windows constitute less than l0 percent of the window units sold in that market, according to an FHA estimate.

Dealers should advise their builder customers of the FHA requirement when supplying wood window units.

Commercial standards for the various types of wood window units may be found in paragraph 705.f0.2 and M604.I0.2 of the Minimum Property Standards.

Johnson. Johnson assumes responsibiliiy for seven manufacturing facilities and twenty-four distribution centers.

E. H. Keppler has been named division vice president and general manager of the Plywall division, in Corona, California. Keppler will operate three manufaeturing plants and ten distribution centers throughout the United States which produce prefinished paneling and moldingg vinyloverlaid accent paneling, vinyl-laminated cahinet materials, prefinished doorskins and allied materials.

Shostq @lf Evenr Upcoming

The third annual Shasta Lumbermen's Golf Tournament is slated to get underway Sept. 23, according to Don Michaelson, publicity chairman.

Michaelso4 said the tourney again will tee-ofi at the 18 hole Riverview Golf & Country Club in Redding. Last year's event found over. 200 guests attending. Invitations may be obtained by writing Shasta Lumbermans' Golf Tournament, Box 1735, Redding, Calif., 96001, attention: Don Michaelson.

l{EW t{0Rtlt CHAMPI0I|S of the Connie Mack baseball league boys 16-20) are the IBMC Bullets, sponsored by Independent Building Materials Co. ol Dominggez, Calif. Ihe leam is shown herc boarding a flight for Farmington, l{ew Mexicq where they captured the title by defeating the Toledo, 0hio, teim two out of three games. Posing with "her boys" is IBMC Piesident Mrs. Hazel Anderson, wife of Wayne Anderson (front center), trainer for the Los Angeles Dodgers.

Wrdcrn Luirbrr & luilding Moforloh ,ilEICHANT

New division vice president and general manager of the building materials division, headquartered in Portland, is Clark A.

New FtREcoDE. Sheathing is moisture-protected !

Water just puddles on Ftnecooe Sheathing-can't penetrate its special new paper. Protects against losses from moisture damage in shipping, handling, storage. Your builder customers are protected, too. Ftnecooe Sheathing can be stacked outdoors- even in the rain. Asphalted gypsum core resists fire, helps prevent dry rot, cuts heat loss, deadens noise. Won't warp, shrink, buckle, splinter. For extra water resistance, ask for FtRecooe Sheathing-you'll know it by its new brown-tone color,

Western Retail Lumbermen's Association

NEWS

By ROSS KINCAID executive vice president

\I'fITH THE National Research Council, YY a group at Northwestern Lumbermens' Association and others tackline the intricate adaption of electronic data- processing to the retail lumber and buildine material business, success cannot help but be just around the corner. To this date, however, few firms have reported satisfaction.

A WRLA test group, after two years of study, has placed its stamp of approval on an initial course of action. Chairman of the pilot group, A. H. "Ike" Parker, outlined the procedure to the Western's board of directors on July 25 at the mid year meeting at Alderbrook Inn, Washington. The programming followed closely a six year proven system of WRLA President Ansel Hyland at the Eugene Planing Mill, Eugene, Oregon.

Members of the Western are now ofiered the opportunity to participate with the system with steps fully outlined and a

service center keyed in at Portland, Oregon. The objectives are

(l) Sales analysis by product, including sub-classifications (there are twenty-five major product classifications with some 250 subs)

(2) Sales analysis by product by customer class (up to nine are possible)

(3) Sales analysis by product by salesmen (allowing production control)

(4) Inventory status report (this control by dollars and percentages turnover).

V/hen the program really gets rolling there will be area and industry reports each month for comparisons, allowing a further firm check.

The key document required is a costed sales ticket which of course means that a participating member must have on a current basis both a sales price book and a cost book. From there on it is easy with the only equipment required being a tape punch data recording machine or other input device.

The association has been able to achieve a substantial reduction in cost for its members' entry in the program and the proc-

essing. There are a number of members contemplating early adoption of the system though it is recognized that for the major number of dealers, there is much work to be done in getting ready costing tickets, building price and cost books. This will be a strong part of the Western's program, providing guidance in these areas.

As President Hyland reported to members in nineteen district meetings, o'Our job of management is so cornplex that we simply cannot establish goals, control our operation and achieve satisfactory results without EDP. With this program we know monthly exactly how we are doing in the important phases of our business, with a few simple reports and at a very low cost. It does take determination and cooperation on the part of everyone in the business to keep price and cost books up, cost tickets and take care in completing sales tickets, but believe me" it is worth it!

"Even our sales people now appreciate knowing what they have sold in customer and product classifications and more importantly, what they have achieved for the company and themselves in gross margins."

Unfortunntely, lnst month's airline strike, which held, up deliuery ol U.S. Airm.ail, preuented, the inclusion ol Northuest News in our August issue.

THE PlCl't llL5 r,,rr sr.(' on rhis pirgr. r rrcre taken rr hr.rr TH !: \t I.:RCH.\\'t. \r'as young, as was tht: u'orld. back in the t'arly 20s and 30s. Er en llre most extrr.mr. of statements can only hint at the staggcrine amount of change that has happened sinct, then. Probably it is safest to say that tht. onlt thing that has been constant sint.t' we first opcned our doors on Juh' l. 1922. has l,ecn r.hangr. itsel f

Just as changc is a con,stant companion with all ,,f us lrersenally, so the l,uslnesses whert' wc work and the businesses that servo us and that wo encounter everydav mtrke their changes as the vears -*lide b)-.

It is with this issue of our magazine that we are continuing the tradition of change that started with thc ler\. fir-st issue of the magazine n hen Jack Dionne founded it.

As those of 1.ou who knerv Jack Dionne will recall. while he mav have had a healthy respect for the past and all the good that might be brought forrvard from it. hc ccrtainlv was never onc to stand in the way of a change u'hen it rvould improve tht: magazine.

So norv. with this namt-r:hanging issut'. we like to think that \{r. Dionne would approve rvhole-heartedly our plan to cxpand and change the magazine so that his Iriends. the readers and advertisers. rr'ould be lrettcr off for reading the magazine.

Just as thc brrsiness itsel{. both in lumber and building materials has changed. so has the magazine adapted to the West's climate of perpetual <'hange. S'ithout that fleribil. ity, as you all well knorv" it is lerl diflrcult, if not impossiblt'. to maintain a business, lt.t alone makt' anv progress.

Thus n'e {ound. especialll in thc past few 1ears. a -.ituation l'here California Lumber Merchant rvas spreadine all over the V-est. despire the rrorcl Cali fornia in its name. and as rvith any modern retail yard. rvas dealing in paint, hardware, tools and the like as well as the usual business in lumber.

Our -qituation was like so many companit's. The name rith lhich thev hcsan irr l,rrsiness \\ ds no longer represerrialir e of tht'ir present dat- operation. A re<:ent examplt' of this is tht. change Colorado Fuel & lron madc. Tht y have become CFI Steel (iorporation. Citics Serr.ice Gas Co. became Oitgo.'fcrrrrt'sst,c Gas Transmission became 'I't'ttnt,co Inc. and L nion Bag-Camp Paper Corp. {whew ) has mercifully slimmed the name dorvn to [-nion Camp Corp.

The many readers that we have outside the state of (lalifornia will now benefit to an even gr('al.er dt'grce than t.r'er before. For them it means more and rnon. news of their area, the busincss operations within it and news of their friends.

For the California rt'aders, the change. over means that the look thev take at the market in rr hich ther do l,uiin,... rr ill 1,,.

improvr:d ancl more meaningful for them. llrthr.r lhan a one-sllle outlook. THE t\rERcHANT will lrring them. everr- month. a look at the rt'gional lricture. thl s,,-callecl Big Picture that affects the lrusiness of us all.

Make no mistake about it. we are not about to slight orrr friends in (lalifornia. Far from it. If anything, we think our streamlined operation rvill allow rrs to bring our present readers even mor(. news of the Golden State.

The fact that our market area had srown {rom one state to encompass the cntirc \{'t'st u'as recognized earlier this ycar by tht' major association for trade magazines in this area. At Iheir annual Arvurds u[ \4r,rit presentation, the V'estern Societv of Busirrrss Pul,lications awarded rue irEn.u.*rr fir-.t prize (and a huge. Oscar-likt' trophr')

our ne\M name reflects the constant change that the industry as well as we have made over the past 45 years

TREMENDOUS ADvAtlcEs made. by de,alers in display areas are vividly shown in this mid-thirties shot of Mullin Lumbei in Studio Citv. '

for Western Markct ldentification. Thert were more than il00 entrits in thc compctition. so we felt prettr. good alrout it.

The award did hring home to us. however. thc fact that thc namt' wt, began with in 1922 was not realll tt'lling our story in 196(r. So we lrcgan in etrrnest the delilierations that had started vears bclore about finall1 r'hanging tlre nam. to more acclrrately rcflcr:t our readership.

As we have said elsewherc in this issue (see page six). it was not a r:hoice that we madc either quickly or easily. But it was one that we owed to vou. the readers.

We dicl rnhat has alual's been done, moved forward rvith the times and the oeople in it. If no had heen in other parts o[ the countrr'. perhaps rr'e rvould not har-e made the decision to move forward and change (or adapt. if vou rvill) a name that

is the original

Bur-

had become known to all in the c.ourse of ,4,5 ycars of publishing and st'rving thc industry.

Fortunately we live in the \I-est. the larrd o[ the future, where much of that future is often presented to us toda).. Wc like to think that our readers are not affiictetl with the stuffy, hidel-round backrvardness of other areas.

Thus the decision to change. The der:ision to opt for the future and the desire to keep alive the tradition of i.hange that was given the magazine bl its founder.

We most sincerely hope rou find the neu. name-in-full as sensible and modern as do we. If you don't. well. we have hope{ullv supplied you with an eas,\-to-take alternative you can continue to r:all us THE ]IERCHANT as so manv have for so manv of the ,vears since 1922.

SP0RTING SPANISH style roof typical of the 1930's in California

bank Lumber Co., seen nere circa 1937.

THIS WAS BEFORE even our time, but we couldn't resist including this marvelous 1894 picture taken at L. W. Blinn Co. in Phoenix. A. J. Stoner (left), the bookkeeper, went on to found Sawtelle Lumber Co. Pete Corpstein (center), was yard f0reman, later started Valley Lumber in Phoenix. John F. Mullin (right), was manager, later had Montgomery & Mullin whose nine yards were sold to Patten-Davies which became Patten-Blinn.

THE MERCHANT WAS SIX years old when the crew at C. E. Williams Lumber Co. in Azusa, Calif., posed on a bright morning in 1928. That's C. E. Sr. and Jr. on the lefi.

FMPAT , White Fir , Sugar Pine up to l8'. Fine old growth timfrom our YollaTree Farm.

- c0Rl{ilc

. PASKEilTA

ltrA lE, nevsanawews

by BOB McBRIEN execulive vice president of the [umber Merchonts Associqtion of Norlhern Colifornio

TT'S THAT TIME of the year again. When mothers smilingly f op"n the door, hand Junior his lunch box and books . and then sit back with a second cup of coffee to wonder where the summer has gone. *,t

While we have no bells to toll, the Lumber Merchants Association of Northern California is once again summoning top retail dealers, manufacturers and suppliers to its second annual Top Management Seminar. This year it will be held at Asi' lomar, the beautiful state park beach at Pacific Grove, Calif. And we are looking for a turnout oI more than 100 persons.

BACK T0 school time for both the kiddies and Education committee co-chairmen Ar' irriii udaier poppll, wrro thur E. Masters and Duane Bennett have will go to LMA's Top put together an excellent program. Believe Management Seminar. benent euery deater,#fi}r J H

ness'etc'

Elsewhere in this issue of The Merchant you will find a rundown on the speakers and the subjects they will present at Asilomar. Each of these men is a top-flight instructor as well as a top-flight businessman who knows whereof he speaks. And each is interested in seeing you improve your business and profit Picture' * * *

For the first time, suppliers and manufacturers are being invited to attend and participate in the Top Management Seminar. We believe this broadening of communications makes great sense , . . as well as being imperative to our entire industry.

Many manufacturers nui" "ol-""lu ,o me and members of our board of directors that our annual convention and educational programs are of considerable interest to them as suppliers. These men know that today's market involves many changes, ideas that wouldn't have been considered a few short years ago. They want to be aware of the new problems confronting dealers as well as what the dealer plans to do about solving the problems.

The Top Management Seminar holds many answers. And we invite you to partake of them. If you haven't signed up for Asilomar, call me and we'll make the neccssary arrangements.

Plywood Roof Decking Gets OK

Another major building code has accepted 1t7"r' thick 2.4.1 plywood as a roof decking material for heavy timber construction. It will be included in the National Building Code of the American Insurance Association.

The application has passed Underwriters' Laboratory fire tests which showed that it provided the same performance as nominal 2" tongue-and-groove lumber decking.

Earlier recognition o{ 2.4.1 plywood in economical heavy tim. ber applications was granted in the Uniform Building Code of the International Conference of Building Officials and the Basic Buildine Code of the Buildine Officials Conference of America.

WcatGrn Lumbcr & Building Moicdols IIERCHANI

OLD.GROMH BAND.SAWN REIIW(lllD from Bojock Lumber Co., Manchester

OLD.GROMH DIIUGTAS FIR from Spacek Bros. Lumber Co., Manchester

Precision-trimmed STUII$Oouglas Fir o White Fir o Redwood AIR-DRIED and KILN-DRIED RElllI0(lD P0$S and FENCIIIG

LGL Yard-Gustom Milling Facilities

Direct Shipments via rail, water, truck & trailer

Operating Alex H. Christie sawmill, Arcata, Calif., Phone Phil Kelty, (714) VA 2-2304

Hawthorne, Calif. (San Diego freeway at Rosecrans off-ramp)

Telephone: (area code 213) 0Sborne 6-2261 . SPring 2-5258

Bob Halbert . Sully Sullivan . Lyn Vinum . Freeman Campbell

NAWTA Pocific Northwest Meeting

National-American Vholesale Lumber Association will hold a major regional meeting in the Pacific Northwest at Salishan Lodge on the Oregon Coast. Septemher 25-2(t" Al{red D. Bell. Jr.. NAWI-A president has announced.

Included will be group discussions oI wholesaler-customer communications, communications with supplicr, salesmen compensation. individual company public relations and more effective use of thc telephone.

Bell indicated the two-dav format was scheduled to allow more tim. for expression o{ inditidual views by member firms and suppliers and to provide greater opportunity for informal discussion €rroups.

Yord Fire Costs $3OO,OOO

Flames swept through a Porterville lumber and materials firm last month. r'irtually destroying buildings and u'ares, according to Larry Hodgson, Porterville Lumber & Materials official. Total damaee was estimated to he a whopping $3OO.bOO.

The fire, of undetermined origin. completely leveled the firm's main buildings but spared accounts receivables totalling $120,000. The company haS been in business in Porterville since 1939.

Inventory loss is said to be in ercess of

$f00.000, while the cost of replacing structures would total nearly $200,000, officials rcported.

Orvner Earl Hodgson, who operates the company with his son. Larry, said the firm prohabll rrould so lrack into business. The compar)\' htrs been in business since 1920, the elder Hodgson said. The yard then was lor:ated on l- Street in an area that now is residential. Present site is at 615 North Main Street. The firm has been incorporated since 19{9. Hodgson said.

New Socromenlo IMA Member

Membership chairman Charles Cross, Sr., has been most active of late spreading the good word about LMA. He recently called on seven dealers in the Sacramento area and signed up Birdwell Lumber Co. which will be representcd by James P. Birdwell.

Bold Plon for Finoncing

James R. Turnbull, of the American Plywood Association, has urged the industry's endorsement of a proposal which c'ould pump significant amounts of money into the a{llicted home building industry.

The plan is for industries connected with home building to deposit available corporate cash reserves into savings and loan associations. qualified savings banks and

other institutions that finance home buildine.

Turnbull says he will urge APA's finance r:ommittee to consider an immediate transfer o{ part of its reservt' funds.

Tollest Tree fqkes Bow {Bough?)

A redwood tree iJ(r9.2 feet tall stands right beside a much-used nature trail in b-oundt:rs' Cror,e south of Scotia. University of California l'orester Paul J. Zinke reports.

Thr: tree, measured by surveyors as part of a UC School of Forestry and S ildland Ilesearch Center study of redwood ecology. is a foot and half taller than the one previously hailed as the world's tallest-known tree. That was the Libby tree on Redwood Creek. near Orick, measured at 367.8 feet.

Corlow Co. First Western Member

The Carlow Co. recently became the first rvest coast member of the National Sash & Door Jobbers Association, according to Jack Carlow, president of the firm. Carlow Co. operates warehouses in Los Angeles, Colton, El Monte and Pacoima, Calif.

NS&DJA cqnsists of some 275 millwork and building products distribution centers in 116 states organized to promote the use of stock woodwork and related buildins prodrrt'ts through retail dealers.

Wesfein Lumber & Building Moleriols II^ERCHANI

Poul McCusker-Lumbermon

We recently received an always welcome call from Paul McCusker, one of the few remaining pillars of San Francisco:s once huge wholesale lumber fraternity, and were pleased to learn that he has relocated his offices just across the street from the old fI Drumm Bldg., at 24 California St.

While most of the Bav Area wholesalers have long since fled ihe congestion of downtown San Francisco, Paul McCusker sems to thrive on it. He was born in 1903, the son of a plumbing, heating and sheet metal contractor. He was a little too young to remember the '06 quake and fire, but his father was a busy man in the ensuing months, helping rebuild the ruined city.

Anyone who has met Pard has to be impressed with his size, both physical and in heart, so it comes as no surprise to us that he began his lumber career in l9I7 in a logging camp at Teino, Washington. Paul Iater spent several years working in logging camps at Maytown, Washington, and Grays Harbor and for Clemens l,oggrng Co. and Anderson & Middleton.

During the mid-20's Paul gravitated to the sawmill end of the business when he went to work for the Pacific Spruce Cor. poration at Toledq Oregon. This mill, in. cidentalln was the forerunner to C. D. Johnson Lumber Co., which was sold several years ago to Georgia-Pacific Corp.

Paul returned to San Francisco during the'early 3O's for Donovan Lumber po. and in 1936-30 years ago-he moved into the $1 Drumm Bldg. to join J. E. o'Eddy"

Peggs who was running a brokerage business under his own name.

When Peggs vacated his Drumm Bldg. offices in 1942, McCusker simply hung a

new shingle on the door and he'g been hard at it ever since.

Paul and his wifeo ,Mary, live in San Francisco's. Forest Hills aree and they are the proud parents of two daughters, Sheila who is attending the University of California, and Molly who attends Dominican College. ir?

Fqmed Lumber Heodquorfers Clo6es

San Francisco's Sl Drumm Bldg, of $l Drumm St. could only be de' which for years served as headquar- seribed as the area's biggest lumberters for the who's who of the lumber yard, and it- paid the shrewd oper' industry in northern California, will ator to keep a sharp watch over his fall before the wreckers ball late this property. year. Its last Iumber tenant, Paul Although there have heen hundreds McCusker, vacated his offices after 30 of lumber i:ompanies which have years in the famous old building. called the $I Drumm Bldg. o'home"

Although it's a little hard to be- over the past 57 years, following are lieve now, the main reason for the a few of the buildings early tenants: building's popularity was because it Hartwood Lumber Co. (the buildlooked down over the city's then huge ing's first tenant), Hobbs Wall Lumpublic wharves. The first steel and ber Co., E. K. IVood Lumber Co., concrete building ereited after the Schafer Bros. Lumber Co., Freeman quake and fire, the building was com- Steamship Co., A. B. Johnson Lum. pleted in 19@ and was originally ber Co. only 8 floors. Four stories were added Charles R, McCormick Lumber Co. later as lumbermen and shippers (and later Pope & Talbot Lumber clambered for more space. Co.), Olson-Mahoney Lumber Co.

As all lumber in those days moved (now Oliver J. Olson & Co.), and into San Francisco Bay on lumber Sudden & Heitman Lumber Co. (later sshooners, the public wharves in front to become Sudden & Christenson).

Trouble - Free Sliding Door Pockets

Specify Nordahl, and your sliding door troubles are over, whether ror qua ty or budget construction Nordahl sliding door pockets are so perfectly aligned, the ball-bearing rollers seem to glide along the aluminum tracks forever. Pockets frame-in easily and quickly. rigid metal reinforced jambs require no stops. Shipped comp ete as package unitmakes installation a breeze. Do the best by yourself and your customers cut buiiding costs - up profits. Insist on Nordahl.

Notionol Redwood Pork Heorings

'l'ht' Senate lnterior Committee has held ht:arings in \{'ashing. torr. l). (.. on proposals to ('r('at(' a national rcdrvood park in (.lliforrria.

'l'lrt ittlnrirristritliott's lxr.ili,rr \\iri l)rr,s('nlr'<l lrr Irrttrior S,'r'r.'tarr Sllrrart 1.. I rlall arrd tht,<'hit'fs oI tht'Park St'rvict'antl t]rc Ilrrrt'trr oI Oulrloor llt,r'rt'ation. Huroltl Miller. presidcnt of the \lillt'r--llt'llirn lledrt oorl Ct,.. (lrt'scerrt Citl'. (lalif .. rvhost' lan<ls rrottlr'l I t' taklrr I'v tht' park proposals" also testifietl.

St,r'rt'tarr. I tlall anrl St'rr. Thorrras H. Ku<:hel ( Il.(]alif t anrtount'etl tltat arr o{Tt'r had lret,rr ret'eir,erl fronr a privtrte [oundatiorr to reimlrurst Jliller-llellirn [or ecottomit' losses int'urrctl irt haltirrg logg-ing opt'rations orr the lan<ls under <'onsicleration. St'rttrtor Kuchel htrs made outspoken denands that \liller-Rellim curtail operations on l6n6l-. proposed {or the park.

lliller pointed out that currt-nt logging operations lollow a master plan deleloped manl vears ago {or most eltrr'ient {orest nranagement. He stated that a shutdown in opt'rations l,oulcl he a selere economic lrlou to the cmployecs and tht. c'ountv. Houever. ltt'indicated the t'ompant'uould l,e rvilling to t'onsider the lrroposal. r'hich uas to lie made privatt'lv following tht' ht'aring.

New Colimeso Operotion

\\'illiarn H. \\iood has lrought out tht. lrrmher anrl brril<ling rnatt'rials cL'1>artment of Halt'& Orcenslade in (.lalimt'sa. Calif. an<l is opt'rating it as llill Wood's (laslr Lumlrt,r. He has opcrated llrt' rlt'purtnttrrt sirrt't' Januarr " 1965.

Tht' l,usirtt'ss u ill lrt strictll' t'aslt arrd will strt'ss pt'ict' as a selling tool.

\\'ood opcrated n'holesalt' and rt'tail lurnlrt'r an<l lruilrling materials lrusint'sses in Arizorra with his four brothers lrc[orc rnoving to thr Yuc'aipa area.

Wholesalers of West Coast

Softwoods: Douglas Fir

White Fir . Ponderosa Pine

Sugar Pine . Hemlock

Via Rail. T&T

Wrile

Weslern Lumbcr & Building Motcriols I ERCHANT

Ooklond Club Elects Koepf

Jack Koepf, Grein Geisert's right hand man at Peerless Lumber .Company, has been elected president of Oakland Hoo-Hoo 39. Other new officers include Castro Valley Lumber's Ralph Boshion as vice-president, Western Dry Kiln's El Werthman re-elected secretary-treasurer, and Sun Valley Lumber's Jud Hughes who was named sergeant-at-arms.

Club 39's new board of directors will include Milt Cook, Eastshore Mill & Lumber; John Pearson and Bob Gerhart of Pearson Lumber; Bob Macfie, Georgia-Pacific Corp; and Al Mury of Evans Products Company.

Installation of the new officers and directors has been tentatively scheduled for Monday evening, September 19.

Two Oregon Firms Rqzed

A Portland, Oregon lumber company's storage building and office were devastated by a fire in August, Portland fireman reported.

The Parr Lumber Company's buildings were a total loss before fire equipment came upon the scene, the firemen said. A nearby clinic also was afiected by the flames.

In the Oregon state capitol, a fire causing estimated damage of $200,000 struck Dick Meyers Lumber Company at 1775 Lana Street, last month, Salem police officials reported. The Meyers complex was completely destroyed and state and city arson investigators launched an extensive probe.

Outline for Building Code Study

A comprehensive outline for an anticipated Federal study of building codes has been sent to the Department of Housing and Urban Development by a building construction industry commit. tee of the Chamber of Commerce of the United States. It was submitted at HUD's request as they are awaiting Congressional approval of a $I.5 million request to undertake the l8-month study.

The Chamber's outline recommends 89 points a study of building codes would have to cover "to produce the facts essential for an impartial, constructive analysis of the subject."

Monogement Seminqr Plqnned

The second annual Top Management Seminar, staged by LMA, again boasts a balanced program to give dealers information in meeting today's marketing needs, according to co-chairmen Arthur E. Masters of King Lumber in Bakersfield and Duane Bennett of Mead Clark Lumber in Santa Rosa.

Speaking on the subject of personnel will be Kirk W. Frederick, a vice president of Fiberboard Cotp.; merchandising will be handled by William Lehrburger, the directoi of dealer market development for U.S. Plywood; credit by A. C. Rice, a Bank of America veep; sales by George Conley, regional manager of the home building products division of Owens-Corning Fiberglas Corp.

The seminar will be held September 18-20 at Asilomar near Pacific Grove, Calif.

For the first time manufacturers and suppliers have been invited to join in with the dealers. Lumber Merchants Association has done this, according to veep Bob McBrien, to help close any possible gap between segments of our industry.

Those interested in attendins should contact the association.

WIttlAM TEIIRBURGER

Twenty'FlyeYears Ago

As Reported in the September 194I, Issue of the Merchant, Est. 1922

F. A. "Petet' Toste, manager of the Southern California ofrce of Bockport Redwood Co. and Rounds Trading Co., and Mrs. Toste, are enjoying a vacation trip in MonMontana.

Mr. and Mrs. Donald R. Philips, Jr., are the happy parents of a baby daughter, born at the Good Samarita,n Hospital, Los Angeles, on September 10. Don, Jr. is a salesman with the Lawrence-Philips Lumber Co.

California Panel & Veneer Co., Los Angeles, took all of the compa,ny's employes on a fishing trip around the Coronado Islands. Everybody caught lots of fish, mostly barracuda, a.nd all reported having an enjoyable outing.

Dufi llansen, Hamsen Lumber Co., Riverside, w"ill retura soon from a trip to Nebraska, where his family owns several retail lumber yards.

George Graves, of the Los Angeles ofrce of the California Redwood Association is spending his vacation in the Redwood Em-

Jim Farley, assistant Western sales manager, The Pacific Lumber Co., San Francisco, will return from his vacation this month.

L. J. Corr of L. J. Carr & Co., Sacramento, has retumed from a two day business trip in Los Angeles.

A. D. Johnson, formerly of the San Francisco office, is now in charge of the Los Angeles ofrce of the West Coast Lumbermen's Association.

Carl Beeder, I{arnmond Redwood Company, Los Angeles, was a visitor at the San Francisco ofrce recently and spent a few days at the company's mill at Samoa.

Jas. E. (Jimmy) Atkinson, Atkinson-Stutz Co., San Francisco, returned to his office after an absence of three weeks due to illness.

Milton Taenzer, American Hardwood Co., Los Angeles, is back from a 10-day trip where he visited a number of the Pine mills in Northern California and Southera Oregon.

John Vosmek of Dant & Russell, Inc., Portland, Ore., recently spent a week visiting the San Francisco office and covering the Srn Joaquin Vatley territory as far ag Fresno.

Ilarvey W. Koll, H. W. Koll Lumb€r Co., Los Angeles, has returned from a combined business amd pleasure trip to Klamath Falls, Ore., and the Northwest.

James II. Forgie, who has been with PattenBlinn Lumber Co., Los Angeles, reported for service in the U.S. Army Reserve a,nd will later be attached to the Army Air Corps in Honolulu. He is a 2nd tieutena,nt Hallinan Mackin Co., Ltd., recently closed their warehouse and yard in Los Angeles and moved their ofrce to the W. M. Garland Building, where they will conduct a general wholesale lumber business.

Howard M. Gunton of MacDonald & Ha,rrington, San tr'rancisco, returned from a business trip to Southern Oregon points. He was accompanied by Mrs. Gunton.

C. H. (Chuck) Corwin of T. M. Cobb Co., Los Angeles, is back on the job following a vacation trip to the Northwest, Accompanied by Mrs. Corwin, they spent several days in Seattle, and paid a visit to Victoria, B.C.

Francis G. Ilaneon of West Coast Screen Co., Los Angeles, left on one of his periodical trips around the country for the purTose of pmmoting the sale of his company's famcius Ilollywood door.

J. D. (Jock) Dant of Dant & Russell, Inc., Portland, visited the San Francisco ofrce last week while on a business and pleasure trip to California.

sn,,i,n Retail Lumber Dealers

Wholesale Distribufion Yards

Tefephores: MUnay l-6361 and Hlllcrest 6-3347

[-pre, where he hopes to get eone god , Ilumboldt County fishing.

ooKs LUMBER CO. DGE

rhe symbor thot stonds ro, DIRECT MILL

from our mills in Colifornio, Oregon, ldoho ond Utoh direct to oll of Centrol ond Southern Colifornio ond Nevodo.

273-4441

TWX 578-1272

P.O. Box 320

GRASS VALLEY, CALIF.

"Jerry" Dodge Elmer Lewis

585-8650

TWX-722-6405

7115 TELEGRAPH ROAD

tOS ANGETES 22, CATIFORNIA

"Frosty" Foster Chub Durnell

SHIPPERS OF

Mixed

WEST COAST TUMBER

DRY

VAGATII@N H@NNES

WORKING PLANS YOU CAN BUY

THE SHENANDOAH

TWO LARGE BEDROOMS, - each with nrivate decks and a majestic, 22';24'living lounge with a high ceiling are the outstanding features of this house, a natural design for a sloping lot.

The unusual roof gable bisects the house diagonally from comer-to-corner with the roof plane sloping low in a hovering fashion over the bedroom terraces. The extensive use of glass in the living Iounge allows one to capture the full scenic beauty of any view on two sides of the nouse,

The central area circulation core accommodates the ently, bath, two bedrooms and then steps down to the living room. The large kitchen, located to one side of the spacious living alea, can easily be concealed by closing the screen.

The house was designed for Simpson Timber Company by architect Robert Martin Engel-

brecht, AIA, and the plans specify building materials of Simpson and other Ieading manufacturers. The upper level is a spacious 950 sq. ft. The lower Ievel is 250 sq. ft. Total: 1200 so. ft.

two tEvEl vlEw

C.ontilever Supports Cor

A show-stopper at the recent Materials Handling and Packaging trade shdw in Los Angeles was the new Giant Cantilever LodRack, manufactured by Lodi-Fab Industries of Lodi. Calif.

. This new, heavy-duty cantilever arm rack, capable of being fully loaded on only one side without tipping, and without being bolted down, was displayed supporting a .Volkswagen sedan.

The rack featured load arms that can be changed without tools or hardware, to fit changing storage needs. It can be custorn engineered to fit any job requirement for use indoors or out.

J. H. Boxter Licensing Progrom

J. H. Baxter & Co, has announced. a licensing program for pressure treating with two of 'their wood preservatives: Baxco-Pyresote, a widely accepted fire. retardant treatment; and Chemonite, a clean salt preservative, highly resistant to termites and decay under extreme exposure.

In charge is Marx Hyatt, who joined Baxter in 1951, after operating his own business in Albany, Oregon. Hyatt's successful efiorts helped promote acceptance by most building codes of fire-retardant treated wood.

Today Baxco-Pyresoted studs, are almost universally acceptable in many uses.

onJ Q"rliq

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mindyou con olwoys depend on United to fill oll your Pine ond White Fir needs.

Woclcm Lunbrr & luilding llotrrldr llElctlANt

When it comes to travel, this man is hard to top

In our Personals column every month we always have a number oI items about all the traveling around that lumbermen do in the course of normal trading.

But with all their hustling around there are few company heads, iI any, that can match Paul Penberthy, Sr. for long distance traveling when he goes shopping for his Penberthy Lumber Co.

Without even getting winded on his last outing, he and his wife, Lillie, who accompanies him on all his trips, spent January and February in Brazil and then moved on to spend March, April, May, June and July in the Far East.

rate as one of great understatements of the year. But sell he did. Today the Penberthy Lumber Co. is a large, well-financed corporation that has seven million feet of stock at the main yard and at their three and one-half acre yard across the street. Eighty percent is under cover. They also have a dry kiln at the yard as well as their own mill, Pine Mountain Lumber Co. in Yreka, Calif. that Penberthy describes as being as nice a mill for its size as any in the countrv,

As he flies around the world, he keeps a daily log and sends back letters on what he has bought, prices, deliveries and the '. like. In addition to the mills in Africa and the Far East he also regularly travels to the big European capitals to transact busi' ness with the head offices of the mills.

Those reports of his come back to the Los Angeles office and are typed and then filed after serving their purpose. Penberthy estimates that he has followed this routine for nearly forty years.

(Continueil on next page)

The NA'LSII'AN

Our nails are manufactured from American made steel.

ONI TA NAIL?

PAUI PENBERIHY

These trips, incidentally, are no mere pleasure cruises with an occasional day o{ business thrown in to keep the tax man h"ppy. Far frorn it. As Paul Penberthy puts it, o'to buy overseas you have to send an irrevocable letter of credit two months before the lumber arrives and I like to see who I'm doine business with."

He has been doing-business a long time. That first hash mark he earned in the lumber industry goes back to when he worked summer vacations in a mill when he was at the University of Michigan.

He got his start out West by stacking boards for the old W. E. Cooper Lumber Co. in Los Angeles in 1920. He had worked his way up to become sales manager with Cooper at the time he left to start his own company.

The time he picked to start, 1931, the pit of the depression, washardly auspicious. But he says it was an easy time with no where to go but up. At that time they had so much lumber they couldn't sell it, he relates. "They lent me the money, even brought in the lumber and stacked it in the yard, all I had to do was go out and sell it," Penberthy recalls.

As anyone who knows anything about business in 193I knows, that phrase, o'all I had to do ,was qo out and sell it," must

Three thousand years ago, the first iron nailwas forged. Crudely fashioned, perhaps, but effective. And one nail led to another. between the third century B.C. and the first century A.D., more than 100 different types of nails were produced, laboriously, by hand.

These were nails with ornamental heads, nail,s with perforated heads, nails with clinching

heads. Some, found in Roman ruins, look remarkably like the nails of today.

Today, many hundreds of special purpose nails are produced in modern plants, by modern machinery.

Among these, the Deniston Tliple-Lock

Lead-Seat Metal Roofing NaiI serves a purpose not envisioned three ,thousand years ago, or fifty years ago.

Deniston Tliple-Lock

$T'''Lead-Seal Metal Roofing Nails plug the nail holes and cover breaks in the galvanizing they're galvanized. They triple- lock. The bump goes through the sheet. The eheet springs back. Nail, lead and sheet are solidly locked together.

This is a Metal Roof whose owner used Deniston Triple-Lock LeadSeal MetilRoofing Nails. It laughg at weather. It wiU last a lifetime. It's owner won't have to go around pounding the naile back in after every big blow.

NAILS-3rd Centsry 8.C, To Fld C.ntqry A.D,

Rocky Mouniqin Scholorships

The men who will manage tomorrow's forests are eligible for help from the forest industries under a new scholarship-trainee program for forestry students announced by Robert Monson, chairman of the Rocky Mountain Timber Operators Association.

Fourteen two-year scholarships of $500 a year will be awarded by the association this fall to juniors in selected accredited colleges of forestry. Students will be enrolled in courses providing a broad background of multiple-use forestry with emphasis on forest management. The management of all resources of forest lands will be stressed.

oolndustry recognizes its responsibility

to help provide for training in the use and management of natural resources," said Monson,

Builder Opts for Cedor Siding

One of the largest builders of quality homes in northern California, Brown & Kaufimann, Inc. has swung entirely to western wood siding for its Walnut Hills development in Contra Costa county.

In a fast-growing region that for years has been partial to stucco exteriors over wood framing in home construction, this builder expects that Vestern red cedar siding will afiord the 200 new houses a selling edge over other developments.

More than 2.50O board feet of cedar will go into the average home at Walnut Hills -at least a half-million feet for the proj. ect. This more than triples Brown & Kauffmann's previous use, which was confined to walls facing the street.

Mainly responsible for the firm's swing to western wood siding was a three-day lumber orientation program conducted by the staff of Western Wood Products Association last fall.

Evqns Enters Shipping Field

Evans Products Company has entered the international shipping field.

They have acquired a fleet of newlybuilt bulk carrier type freighters, and will transport Evans plywood and the cargo of other shippers between Atlantic, Gulf and West Coast ports and various ports in the Far East.

Retla Steamship Company in Los Angeles will be the general agent for Evans.

Rotory Elects Al Wuhl

Alfred H. ooAl" Wahl, long-time Consolidated Lumber Co. eales executive, was recently elected president of the Wilmington, Calif. chapter of Rotary International.

Wahl, vice president and director of sales at Consolidated. is a l0year member of Rotary, during which he has posted a perfect attendance record.

IMA Membership Grows Ag'oin

Three more new members have joined LMA-two retail dealer firms and a manu' facturer.

Easy to get attached to: BAXG0-PYRE$0TE rire-netardant W00D STU l|S

And easier to use: you can saw them, bore them. nail, notch or fasten to them...work with them as only wood works. and now, more than ever, cut costs with them-spacing on 24" centers instead of 16". BAxcO f ire- retardant wood studs are now almost universally acceptable in Type I buildings for framing within one-hour, non-load-bearing partitions. Fire tests prove BAxco-PYREsorE wood studs perform on 24" spacing. Each is U.L. labeled... For full information write. wire or

The dealers are James Birdwell, manager of Birdwell Lumber Co., and Jack Hackard, president of Ecoriomy Lumber Co. Both operate in Sacramento. The Associate member is Kold-Seal of San Mateo, which is represented by Virgil W. Koch.

A TRAVETER'S IRAVEIER (Continued, lrom Page 61)

His two sons, Paul Penberthy, Jr. and Fay are also active in the company. Paul, Jr. met his father and mother as they went through Taipei, Formoea, last year. Then it was back to L.A. for Paul the younger, while his dad continued on in his travels'

As for the future, the peripatetic Penberthy sees no reason to slow down. He says the Vietnam War has cut into some of his traveling, but not too much. After having talked with him for awhile, we doubt that there are many things around that could.

W.rt.rn Lurnbcr & Buildlng l|olrrlolr tilEfGllANf

AFTER ALL-YOU R CUSTOMERS WOULD RATHER USE WOOD

Al Wahl

Moulding Producers' Giqnt Step

Western Wood Moulding Producers members .met in early August to O.K. a giant step toward national standardization of the moulding industry by approving a new WP Series Moulding Pattern book to serve as the standard {or the softwood industry which will replace previous books published by them. This marks the first time that the book has embraced both southern and western producers.

Also they elected Kieran P. Madden, of Ponderosa Mouldings, Inc., as president. T. J. Hedrick, Continental Moulding Co., was elected vice-president, and Graham McNary, Forest Products Company, as treasurer.

Members also voted a substantial expansion in their national promotion program with additional emphasis on literature featuring design and architectural uses of mouldings.

*W00DUFE is a water repellent preservative for wood developed by U.S. Plywood Corp. Treatment with the solution protects wood against warping, swelling, checking, splitting, shrinking and grain-rising. lt also protects against attack by rot and decay, termites and other wood-destroying insects.

l{Ew 0FfICERS are: (from left) Graham McNary, Albuquerque, N.M., treasurer; Gayle V. Morrison, Yuba City, Calif., outgoing presiiient; Wirreri Jimerson, Portland, Oie., secretary_-ma_nager; Kieran P. Madden, Redmond, Ore., president; and T. J. Hedrick, Orange, Calif., vice president,

Ncw LEtcnatun@

Fire Protection Guide

The chapter on reactivity hazards has been eompletely rewritten for the 1966 edition of the ttRecommended System for the Identification of the Fire Hazards of Materials" (NFPA No. 704M), just published by the National Fire Protection Association.

The system explained in the 24-page pamphlet is intended as a guide to sa.feguard the lives of persons concerned with fire in an industrial plant or storage location where fire hazards of materials may not be readily apparent.

Copies of the 1966 edition are now available.

WRITE: National Fire Protection Association, 60 Batterymarch St., Boston, Mass. 02110.

Dun & Brcdstreel Guides

For many years, Dun & Bradstreet, the business information agency, has been publishing State Sales Guides twice annually, in January and July. Now, for the first time, a completely new edition is being offered.

The guides consist of editions of the Dun & Bradstreet reference book for each of the 50 states plus New York City, Chicago, Philadelphia, and the District of Columbia.

Each business in a particular state is listed alphabetically by city. Each listing includes: Standard Industrial Classification (SIC) code number, buy- ing name, line of business, year business started or came under present control, and the latest Dun & Bradstreet Rating.

WRITE: Dun & Bradstreet. Inc., New York City, N.Y.

Louver Informotion

Information on ventilating louvers for installation in inter-ior doors has been made available by Leslie Welding Company, Inc.

The new louvers have a large free area to permit virtually unimpeded air flow, yet are designed to be completely ,,vision proof." Available in a wide range of standard sizes and spec sizes to order, the louvers feature adjustable frames that allow rapid installation in metal or wood doors of any thickness. Louvers are constructed of steel with a baked enamel finish.

Complete descriptions are availabIe.

WRITE: Leslie Welding Company, Inc., LL24LW. Melrose St., Franklin Park, Illinois.

Cotolog Avoihble

Thermwell Products Co., Inc. has just released the new FrostKing Consumer Product Catalog. Listed in the catalog are over 300 pre-packaged products, with photographs, product descriptions, sizes, packaging information, and suggested retail prices.

The catalog also illustrates typical applications of many Frost-King products.

A section of the catalog illustrates and describes the many famous Frost-King all season do-it-yourself weather stripping centers.

Furtheri the catalog makes available free sales aids including sample boards, envelope stuffers, window banners and a weather strip encyclopedia.

IVRITE: David B. Gerstein. Ihermwell Products Company, 150 East ?th Street, Peterson, New Jersey.

Redwood Foscio

California Redwood Association has produced a new data sheet on the six patterns of plowed redwood fascia that have become standardized at most of its member mills. The dadoed or plowed fascia was developed to simplify application of both fascia and soffits.

The new standards patterns include plows of two different widths, to accommodatebolh Y+" and 5A" sheet soffit materials. Both plow widths are available on either six- or eight-inch S4S redwood in A-grade or clear all heart. Two patterns are double plowed, combining both widths in one board to simplify ordering and inventory control.

WBITE: California Redwood Association, Department P-35, 617 Montgomery Street, San Francisco, California 94111.

New Brochure Ofiered

A new 24-page brochure describing and illustrating conventional model heavy-duty trucks is available from Peterbilt Motors Company.

In addition to presenting data and features for the company's conventional models, the bro-

chure gives a thorough rundown on the new Peterbilt tilt hood conventional. The Peterbilt tilt hood features air assist cylinders for raising and lowering the hood, and is the only tilt hood truck on the market with multi-piece, all-aluminum construction.

WRITE: Peterbilt Motors Company, 38801 Cherry Street, Newark, California.

Vonify Cobinels

Long-Bell's new line of vanity cabinets is pictured and described in full-cover free literature, which includes specifications.

Color photographs show the three Long-Bell vanity finishes -white and gold, birch tone, and walnut tone, Typical combinations of cabindt units are pictured.

\f,BITE: International Paper Company, Long-Bell division, Dept. 656, P.O. Box 8411, Portland, Oregon 97207.

Moteriols Folders

Five new product information folders describing Weyerhaeuser Iaminated beams and decking,

ess in an actual shingle application of a Michigan roofing contractor who succeeded in halving his installation time with the pneumatic stapling system.

WRITE: Senco Products, Inc., Wooster Pike, Cincinnati, Ohio.

Displcryer Informotion

A floor space filgree "shop- ping center" displayer is available from Masonite Corlroration, 29 Wacker Drive, Chicago, IIl. Company literature describes the Cloverleaf and Camelot panels and accessories that are priced to bring a good profit.

Masonite says that the displayer can be shipped to poolcar buyers for $106.78. The display itself sets up quite easily and the framed filigree panel already is assembled. Detailed information is free for the asking.

TilRITE: Masonite, Box B, Chicago, Illinois 60690.

New Noiler Brochure

Six new fastening tools are in a two-color brochure on the full line of heavy-duty nailing and stapling eQuipment from Paslode Compaay.

The list of new tools includes the Stallion, the first hand-held magazine-loaded pneumatic nailer for driving 16-penny nails.

Three new Mustang tool models are described-the model 1150 intermediate crown and 1100 wide crown staplers, and the model 1120 brad nailer. AIso shown are the first tools in the new Bronco line, the model 1030 finishing nailer and model 1010 stapler. The compact Bronco tools are designed to drive big fasteners into the hardest woods.

'WRITE: Paslode, 8080 McCormick Blvd., Skokie, Ill. 60078, for your copy of the brochure.

Plywood Woll Folder

New Products Folders

handsplit shakes, shingles, hardboard and particleboard underlayment now are available.

For a copy of any one or all of the free folders:

\MRITE: Weyerhaeuser ComFany, Box B 3616, Tacoma, Wash. 98401.

New Roofing Brochure

A 15-page field study entitled "Senco Asphalt Shingle System" describing the methods and money-saving techniques of the Senco application technique for roofing and siding installations, is now available from the Cincinnati manufacturer of pneumatic stapling equipment.

The new brochure pictorially illustrates the step-by-step prbc-

"Timeless Beauty," a new fullcolor folder, presents the complete line of Boise Cascade Prefinished Plywood Wall Panels. Featured are 11 panel stylings, illustrated in dramatic color that emphasizes the beauty of wood panels on accent walls.

Available in four basic groups of Standex lauan, Beauti-Panel birch, Beauti-Grain oak and true Beauti-Plank mis-matched planking, these panels represent new styles anrd color tones. The folder is designed for dealer use, aimed at the remodeling prospect.

WRITE: Boise Cascade Building Products, wood products sales, 640 Sacramento Street, San Francisco, California 94111, for complete details & descriptions.

Olson Adds Honolulu Oftce

Oliver J. Olson & Co., a pioneer lumber shipping line, has opened its own Honolulu office, under the management of J. Whitney Phillips.

il0lltY MilttRS

Phillips brings youth, experience and family tradition to his post. He has served in the U.S. Coast Guard, sailed Olson tugs on the Hawaiian run, worked lumber shipments in the Northwest and cargo assignments at Olson's San Francisco Bay head' quarters. He is a grandson of Oliver J. Olson, founder, in 189I, of the coastwise line that made news flve years ago by starting the first regularly scheduled ocean cargo barge service between the Pacific Coast and the Islands.

Olson also maintains offices in Portland, Coos Bay, Eureka, San Mateo and Wilmington. Olson cargoliners depart every 14 days. The firm's 1965 Hawaiian lumber volume totalled 16,000 tons.

Wond & Horrington Appoinlment

Leland Driver has been appointed man' ager of the Ward & Harrington lumber yard and store at Laguna Beach, the company reported.

Driver succeeds the late Floyd Case, long-time manager of tl-re Laguna facility.

Woshington Code Efrorts

J. M. Fant, National Forest Products Association building code district manager in Seattle, in an effort to gain reductions in excessive fire limits in Bellevue and Clarkston, Wash. has participated in a seminar on building codes and fire zones for architects, builders and public officials in Bellevue.

As a result, city officials are now preparing new fire zones with a reduction of 80 percent in present area limits for action by the city council. Officials in Clarkston have produced an administrative recommendation for reduced fire limits.

UNIT

KVAL 950

Looking for the ultimate in machining doors and jambs? Ask for information on the KVAL Model 990RCD Routing-Boring machine fot doors only, the KVAL Model 950 Hinge Jamb machine and the Model 920 Strike Router Jig and Stand. Three doors per minute can be machined on the KVAI Model 990RCD RoutingBoring machine for doors only. Approximately five jambs per minute can be machined on the Model 950 Hinge Jamb machine and also about this number can be completed on the Model 920 Strike Router Jig and Stand. lf you are producing 75 doors per day or more, this combination is recommended.

KVAL MACHINERY

P. (1. Drowcr A Phonc VOn 7624363 PETALUIIA, CALIF. 94952

J. WHITI{EY PHI[tIPS

Ncw Fn@dur@t Fnofflfts

New Disploy Booth

The Oregon Junior Chamber of Commerce, borrowing a page from the merchandising book of Ieading building material dealers, has just used a new "elegant sell" bo win a national vice presidency.

The state-wide group's booth at the national Jaycee convention in Detroit was modeled after a deluxe display of exotic hardwood paneling, using a wide expanse of Georgia-Pacific's new Chateau-type pecan pl1'wood as the eye-catcher.

It was "trimmed" with industry and scenic photos-including bathing beauties

Products, promotions ond soles qids

you ccin use to build soles snd profits!

hardware, have been created for use where decorator-quality design and construction is wanted at a moderate price.

Panelboard also manufactures Panelboard melamine-coated wallboard and Panelaire, the popular decorator filigree, as well as Prismalite translucent panels, room dividers, decorator bi-fold doors and other decorative items.

WRITE: Panelboard Mfg. Co., 222 Pacific, Newark, N.J.

Refrigeru,tror Dolly

The refrigerator dolly permits the housewife to move heavy refrigerators, freezers and stoves with ease for cleaning, waxing,

homes, apartments, motels, shopping coters, churches, schools, offices and commercial buildings.

The columns have a patented interlocking device to secure each section and can easily be installed by one man. The decorative flange-type caps and bases slip over the

on a rear-projection screen (a special Jaycee effect).

\ilRITE: Georgia-Pacific, P.O. Box 311, Portland, Ore.97207.

'New Door line

A new line of caf6 doors, featuring luxurious Prismalite inserts and furnituregrade Madera hardwood is being ofrered by Panelboard Manufacturing Company, Inc., Newark, New Jersey.

The doors are 40 inches high and are available in 30", 32" and. 36" widths per pair. They are easily installed to provide a high fashion look to doorways off foyers, kitchens, dining areas and dens or recreation rooms.

The doors are initially available in an attractive display carton holding six pairs of doors, ohe of each size and color.

The doors, available with or without

painting and maintenance of floor and wall surfaces.

Ruggedly designed with enclosed wheel platforms and a reinforcing beam support- ing each axle, it distributes the great weight over 40 hi-impact styrene wheels which won't mar the floor covering.

Platforms are provided with waffie textured non-skid pads. ft comes brightly packaged in a carry-out box with graphic instructions for easy installation, 72 to a carton. Window banners, ad mats and Pop aides available. Retail price is $9.95.

WRITE: Marketdyne, 1800 N. Highland Avenue, Los Angeles, California 90028.

New Clossic Columns!

New architecturally-styled aluminum columns that are decorative, structural, lightweight, easy to install and permanent have been introduced in California, Arizona, Hawaii and Nevada by Pacific Column Company, a division of Pacific Coast Engineering Company.

Called Classic Columns, the load-bearing, straight-fluted aluminum columns add distinction to any structure requiring columns either for support or decor. These include

column. They can easily be installed by the average home handyrnan for remodeling or new construction. They are modeled after the famous Corinthian column.

WRITE: Pacific Column Co.. P.O. Drawer E, Alameda, Calif. 94506.

New Goroge Doors

A unique, extralight, one-piece fiberglass garage door, made of Filon panels, allows its owner to work inside the garage during daytime without benefit of artificial lighting.

The Translucent Look

Light weight of the door permits even the most petite lady of the home to raise and lower the door effortlessly. The door shown in photo is at a Detroit residence, and was made by the Taylor Garage Door Company.

WRITE: Technical Services Dept., Filon Corp,, 12333 S. Van Ness, Hawthorne, Calif.

Lightweighl Sows

Two new lightweight chain saws with double gas and oil capacity and substantially increased power, have been introduced by Homelite, a division of Textron Inc., of Port Chester. New York.

Designated the.Xl-700 and the XL-800, they are the newest models in the famous

"Elegant Sell" Booth

Greek-Style Columns

Heavy Duty Dolly

XL line, the fastest selling chain saws in the world.

"This greatly increased fuel capacity means more production in less time," according to Dennis Bertelsen, Homelite's market manager for forestry products.

('The saws are both in the light-weight class, weighing only 1472 pounds, less bar and chain, yet they are powerful and fast cutting, The XL-700 has increased power because of its 4.7 cubic inch displacement."

WRITE: Homelite, Port Chester, N. Y.

New Choin Sqw

Lombard has introduced a new lightweight chain saw that combines extra power with the convenience of automatic oiling. This Super AL-51 automatic is said to offer more power without extra weight.

The heart of the Super AL-51 automatic is the American-Lincoln "jewelled" engine. This lightweight engine has needle and roller bearings throughout for smoother operation and extra long life.

able, says the company. electrically and thermally a general purpose epoxy 3,400 PSI tensile.

Sea Go-In Poxy Putty hold at totally submerged and cures underwater.

WRITE: Permalite Plastics, 608 Terminal Way, Costa Mesa, California.

Free-Stqnding Fireploce

The clean, simple styling of a Manchester-Pierce fireplace lends naturally to a variety of interior decorating schemes.

It is said to be equally appealing in a rustic setting, such as a rnountain cabin,

The instruction sheets also are available as envelope stuffers for dealer promotions, along with ad mats, 2' by 3' banners for windows, walls, or counters, and an idea for setting up Scoremaster displays.

WRITE: Masonite Corp.. 29 N. Wacker Dr., Chicago, Ill.

Propelled Work Boot

When the propeller of a "Log Bronc" strikes a submerged object in the lumber mill ponds of the Pacific Northwesta Greer hydraulic accumulator eliminates the shock of impact.

Two oiling systems work together or independently on the saw for faster cutting under aII conditions. The "Guardian" automatic oiler handles most cutting jobs. If more oil is needed, the positive-action manual oiler will override the automatic oiler when the operator pushes the plunger in and releases it.

Other features of this new lightweight saw include: 1?,000-volt ignition with magneto, points, coil, and condenser fully enclosed for quick, easy starts in all kinds of weather. The all-position carburetion and over-sized air fiIter, assure full power in any cutting position. Extra fuel and oil capacities provide more cutting between fueling. The spark arresting muffier gives an added measure of safety when cutting dry wood lot areas.

WRITE: American-Lincoln Corp., Dept. L-666, Toledo, Ohio.

Novel Dispenser Tube

A Costa Mesa, Calif. company has come up with a new dispenser tube that meters poxy putty epoxy resins. The patented tube keeps the putty and catalyst separated until squeezed, then emits them together in correct "g6lqf,ien"-ready for mixing.

There are two types of the resins avail-

Simply Styled

as it is when used to highlight a formal Iiving room in a home or apat'tment.

Available as a free-standing floor unit or with wall brackets for intriguing mid-wall suspension, there are models with topmounted veftical chimneys or hidden back flues.

\ilRITE: Condon-King Company, Inc., manufacturers cf the FireHood conical fireplace, 5611 - 208th Avenue S. W., Lynwood, Washington for information.

New Bqckboqrd Scores!

Scoremaster, a prefinished basketball backboard and goal set complete with net and mounting hardware, has been introduced by Masonite Corporation.

The "Log Bronc" is a highly maneuverable work boat designed for sorting operations during logging round-ups, Manufactured by the Nelson Log Bronc Co., of Coos Bay, Oregon, the Bronc incorporates a low profile and a convenient steering mechanism which enables the operator to control the boat easily while steering it through hazardous, log-filled waters.

The hydraulic propulsion system is preferred over conventional drive mechanisms because it is capable of absorbing shocks when the propeller strikes underwater objects.

WRITE: Greer-Olaer Products, division of Greer Hydraulics, Inc., Los Angeles.

Formico Mqrble Potterns

Formica Corporation has added four new marble reproductions and a versatile new decorative patterrr to its standard line.

Mounting acceptance of period decor prompted introduction of the four new marbles, which boost the firm's total marble line to nine distinctive patterns,

Made of L/2" Taminated hardboard, the fan-shaped 48" by 36" backboard is predrilled for mounting the goal. The backboard comes prefinished with two coats of heavy-bodied white non-glare primer-paint for long-lasting protection outdoors or indoors.

The new marbles are: Venetian Cremo marble . . the romance of the famed canal city is captured in this elegant pink veined reproduction; Corinthian Cremo marble the stateliness of the Greek columns from which its name is derived is echoed in this reproduction, which harmonizes with a wide range of decorative colors; Corsican Cremo marble . . . the drama and opulence of black marble is expressed fully in this pattern, enriched by a hint of blue veining, and Crystal Lioz marble . a laminate marble pattern in an adaptation of an exquisite Portuguese Lioz.

As interpreted by the firm's design staf, the new pattern retains the flavor and charm of the early British textile industry, which inspired it.

\ilRITE: Formica, 4614 Spring Grove, Cincinnati. Ohio.

Poxy Putty is insulated and is adhesive with adhesive takes surfaces, sticks

Nelson "Log Bronc"

Extra-Power Saw

Easily Installed Backboard

increase traffic in your store and you increase retail sales ! BE SURE WITH DIRECT MAIL ADVERT'S'NGI

Contrary to a widely held misconception B51o of Americans ENJOY reieiving direct mail advertising, according-to a 1966 survel- conducted by A. -C. Neilson Ca. of Chicago. If vou have admired direct mail bro.ho"." used by some of your competitors you will be pleased to learn of our success in furoviding retail lumber and hardware dealers with a consistent (bi-monthly mailings) program of professionally prepared 16 page brochures which feature YOUR SELEG TIONS OF MERCHANDISE at YOUR PRICES ! All details of productionartwork, printing, addreesing and mailing aro hken carp of by our gtaff of epecialieta in advertieing for the retail lumber & hardware deoler.

READ HOW YOU CAN

UsE PROFESSIONATI.Y PREPARED DIRECI MAIL BROCHURES TO BUITD RETAIL SALES AND SAVE MONEY BY SHARING PRODUCTION AND PRINTING COSTS!

At a cost less than the average modest newspaper advertising budget you can have a consistent bi-monthly direct rnail advertising program. Each rnailing is brand new-is built around a 3O day prornotional theme and features free gift coupon incentives, of- fered each week of the promotion, to bring your customers back again and again. Our records show 95Eo of these coupon responses result in direct sales too!

And-itts no trouble to you or your staff! A couple of hours spent in selecting advertised specials from your inventory (we even help here with suggestion lists) is all it takes. You mark a rnap with your choice of area for mailing and we do the rest.

Sound interesting? Drop us a note on your letterhead for cornplete details, price list, samples of brochures and comrnents of dealers who have used this program frorn the beginning. No obligation, but do it now. We can accept only one dealer from each market area and it's first come, first served. Fair enough?

WRITE NOW FOR SAMPLES!

New Glued Redwood

Union Lumber Company, producers of Noyo brand building products, announces the immediate availablity of end-glued redwood lumber in specified length up to 24 feet.

John L. Jones, general sales manager, stated that the new long length redwood is listed by Union under the name "Noyo Finger-Joint," descriptive of the end-glued joint.

Weslern Lurnber & Building lloteriols MGRCHANT

Basic molding patterns in factory finishes are designed and builder specifications in construction.

a variety of for architect all types of

Building material dealers nationally are stocking the updated molding selection with each length packaged separately in polyethelene bags. Dealers also are receiving new specification sheets and counter or wall type "selector" displays of molding samples.

The expanded mix-or-match colortone system now fits G-P factory finished wall paneling types ranging from knotty pine to exotic rosewood.

WRITE: Georgia-Pacific, P.O. Box 811, Portland, Oregon 87207.

Precision Combo Ruler

A new supermatic rulera combination steel rule and tape measurehas been marketed by the Custanite Corporation of New York. The rule itself is advertised as being a multi-purpose tool.

Inside measurements are read through a clear plastic window at the top of the ruler. A fine red cross hair insures accurate reading (without making arbitrary additions).

A hinged point in the bottom of the case folds back and becornes a centerpoint for a compass. The tape can be quickly locked at any length and by placing a pencil point in appropriate hole at the tape tip, accurate circles can be drawn up to 12 feet in diameteT.

The functional and easily read face has placed mm. and inch scale side by side.

WRITE: Sheldon Fredericks Advertising, 71 Vanderbilt Ave., New York 17, N. Y.

Teco Frqming Anchor

A single style framing anchor that can easily be formed into any one of six different configurations is available from Timber Engineering Company, Washington, D.C. Called "all purpose," the anchor is designed for use in secondary structural connections where one 2" nominal member joins another.

Precision manufactured from 18 gauge

"A builder now can greatly minimize the labor expense and material waste involved in trimming random length stock on the job," said Jones. "Noyo Finger-Joint can be ordered to the exact length, width, thickness and grade called for by the job." He pointed out that lengths difficult and expensive to obtain in solid R/L are increasingly specified for facia and siding applications, Union's engineered redwood is claimed to be an extrbmely reliable and economical solution for such construction. Tested exterior adhesives are used at the glue-line which is guaranteed against failure. Moreover, the joint is smooth and accepts paint as well as the surrounding redwood. Noyo "Finger-Joint" is available unfinished or factory paint primed to provide about half the total paint system thickness required by FHA.

WRITE: Union Lumber Company, 620 Market, San Francisco, Calif, 94104.

Focfory Finished Moldings

Factory finished hardwood moldings now are available to match or complement 80 different hardwood and softwood wall panelings, according to Georgia-Pacific Corp.

Adaptable Anchor

galvanized. steel, these framing anchors are formed in right angle sections 172" in width with an over-all length of 4-5/8". A slot is provided 1-518" up from the bottom of the anchor to facilitate forming on the job site.

The most popular uses for Teco all purpose anchors are in anchoring rafters and roof trusses to plates, connecting floor and ceiling joists to headers, fastening solid

Noyo Finger-Joint

blocking to plates, and in making other similar connections.

WRITE: Timber Enginegring Company, 1619 Massachusetts Avenue, N. W., Washington, D. C. 20036.

Modern Accent Woll

The key to modern home design on the West Coast is leisure living. Marlite's concept of the family room a^ffords easy access to the patio and to the remainder of the house.

The built-in range and Marlite woodgrain walls add both beauty and practicality to the room's appearance, while the fulllength sliding glass doors provide plenty of surlight and ,help turrr the patio and home interior into one continuous area.

Desigrred for easy maintenance, these plastic-finished Marlite walls can be dampwiped clean in a jiffy.

WRITE: Marlite Panelings, Dover, Ohio.

New Storqge System \.

Many manufacturers, distributors and retailers of wood products now obtain vital cost - reducing, profit - protecting objectives with the new Palmer-Shile series 240 adjustable cantilever rack system. It is a recent development designed and eng,ineered by Palmer-Shile Company, Detroit, Mich., and Norristown. Pa.

The Palmer-Shile system enables companies to benefit importantly two ways through optimum utilization of available storage space. It can help in increasing scope and size of inventory substantially, thereby broadening a company's sales possibilities and correspondingly widen its profit potentiaIs.

\ilRITE: Palmer-Shile, 1600 Fullerton, Detoit. Mich.

LPS is the finest penetrant for freeing rust frozen parts, nuts and bolts. Most'effective lubricant for close tolerance littings.

LPS is an organic liquid compound that forms a film that displaces moisture and protects all metals from rust and corrosion.

LPS lubricates even

the

most delicate mechanisms at temperatures f rom-100' to 500"F. Will not oxidize nor gum. Gontains no sili-

c0nes.

Electric Storf Choin Sow

The world's first electric-starting chain saw has been introduced by McCulloch Corp. The revolutionary new saw marks the first time that a small, hand-held gasoline engine can be started electrically by a totally self-contained starter, generator and battery.

The development will revolutionize the

entire small engine field, including lawnmowers, edgers, tillers, snowmobiles, generatols and the like, company spokesmen sEid.

The sawi designated the MAC 8-10E, weighs less than 15 pounds and is designed for cutting firewood, trimming trees, clearing land, felling and bucking timber and pulpwood.

SPECIALIZING in-Douglos Fir Dimensions, Boqrds & Studs

Weslem Hembck Dimension, Boqrds & Studs

White Fir & Redrrood Studs

CARGO_RAIL-TRUCK & TRAITER

Pine ond Plywood Redwood Posts & Redwood Speciolties

A, W. IIETH ruilBER SAIES

A small starter-generator has been perfected which is integrated into the flywheel of the engine. When starting the engine, a nickel-cadmium battery pack supplies the necessary current and when the engine is driving the starter/generator, it then recharges the batteries.

TilRITE: McCulloch Corp., 6101 W. Century, Los Angeles, Calif.

Junior Sorrs Avqilqble

The Essick4omet Junior radial arm saw, with over 10 years of trade acceptanee, will be built and marketed by Essick Manufacturing Company. The Junior comes in three models: standard table model, high speed trailer model, and on steel legs.

The Junior is best known for its "disap- pearing arm" and the ability to cross-cut rip, bevel and miter to requirements with ease.

With the standard 14" saw blade the depth of cut is 4"; with the optional 16" blade the depth of cut is 5". The shape of the motor housing on the Junior is largely responsible for the additional depth of cross-cut.

WRITE: Essick Company, 1950 Santa Fe Avenue, Los Angeles, Calif.

'T'Sioroge Building

A unique "T" lumber storage building features white panel rib roofing and is designed to support 30 lbs. of snow load and up to 20 lbs. of wind load, according to its

Wi,//i** R '1, Co*pantr

& LUMBER

manufacturer, Pruden Products Co., Evansville, Wisconsin.

The building, which is 100 feet long, utilizes a one center column system that ties together beams and eaves. While the building design is more adaptable for lumber storage, it also may be used for the storage of other equipment. Additional bays, in 20' increments, may be added.

IVRITE: Priden Products, Evansville, Wisconsin, for complete information on the unique building.

New Truss Hondler

Timber Engineering Company (Teco) has announced a new "truss pallet" for use in the handling and transportation of roof

trusses. Designed for a conventional lr/z-ton flat bed truck dumper, the equipment will accommodate as many as 50 trusses up to 50 feet in length.

The "truss pallet" consists of a fixed cradle 8 feet wide with two sets of vertical side supports 6 feet high. The supports can be moved laterally to accommodate partial shipments where necessary. In addition, they can be lowered to permit easy loading of tl'usses either manually or by forklift.

Side extensions bringing the total height of the supports to 9 feet are supplied as auxiliary equipment. The cradle and side supports are mounted on a heavy steel base plate. No special tools are required for installation since the entire assembly can be either chained or bolted to the bed of the truck.

TilRITE: Timber Engineering Company, 1619 Massachusetts Ave., NW, Washington' D.C. '10036.

"Teco" Truss Pallet

Deft's New Wood Stoins

Deft, the u'ood finish people, have intloduced their neu' "timeantl-money saver'" 6-pack case along r.r'ith a new label design, announces Bill Sau'tell, Deft's marlieting l)tanager.

"The case has been color rlesigned for fast product identification and engineered fol solid stacking," Satu'ell said.

The case is off-q'hite s,ith blight led, blue, ol gleen colols to indicate contents antl the case flaps are folded and sealerl at the ends of the case rvl'rich give a solid flat surface for -stacking.

"The intpt'ovements s'e hzrve made in our case design rvili mean mot'e plofit to <listributors

LOS.CAL

Wesiern Lumber & Building Moteriols ,I^ERCHANT

and dealels as they can cut handling time and stock a complete selection of colors and sizes at le-ss inventor'], ('osts," Sau.tell discl osed.

The <omlrzrrrv has taken adr':rntzrge o1'tl-re concellt of attlactive, lunctional package rlesiqtr. als,,. 'l'h+ {i-1rat k case is cololful, imaginative and captules the e1'e of the pt'ospect.

Neu- 6-pack cases of both Deft Vinyl Wood Stains and Deft h-rteliol Finish ale available in half pints, pints and qnalt.q and :rdditionally the Deft Interior Finish in popular 16 oz. aerosol sp|ay cans.

WRITE: Deft, Inc., 612 Maple St., Torrance, Calif.

Redwood

Douglas Fir

Red Cedar Shingles

Ponderosa & Sugar Pine

Exotic Woll Ponelings

The building products division of Boise Cascade has announced five additional prefinished wall panels specifically marketed for the new home builder and remodeler. (See The Merchant, Aug. P. 57)

Many exotic examples make up the list of Boise Cascade's line. Richgrained Oriental Birch wall panel is one of them. A versatile decorator's style, Oriental Birch is available in natural red and antique birch tones.

Others are Beauti-Plank and Beauti-Panel. The bold, new designs are adaptable to all kinds of interiors.

The exotic panelings serve as a beautiful background for pictures, clocks and other interior affects.

WRITE: Boise Cascade, 7t}:. and Marquette, Minneapolis, Minn. 55402.

IHIS RICHIY GRAII{ED 0riental Birch wall panel is one of five additional prefinished wall oanels announced by Boise cascade of Minneaoolis. A versatile decorator's style, 0riental Birch is available in natural red and Antique Birch tones. New panels are merchandised by Boise-Cascade building products division.

DEPEND ABLE CUST.OM]ANIUITVG ONd DRY'NG

rt(l Acrcs Air Drying Focilities---4 Lorge f,4odem Kllns (35O,OOO BF GopociryF Double Proftle Plqnen-Gcnter Split f,s3qy line Bor Relowftlilling-h-Trqnsil Rotec-Certified Grqders for Rcdwood, Pine ond Fir'

WHOTESALE REDWOOD

ffiruftiBERCo.

P. O. Bor 415

Wood Pottern Designs

Something new in decorative plywood

and board material designs will be available

to consumers in the near future, according rrr to Kvalheim Machinery of Petaluma, California.

Novel and attractive plywood and board material designs now are grooved into the woods, Kvalheim, said, and the designs run from a zig-zag pattern to opposing figure eights. The panels can be processed by equipment for use with present Kval model T1-11, plywood specialty machines or on some of the new machines manufactured by the company.

\MRITE: Kval Machinery Company, P.O. Drawer A, Petaluma, California, for all information.

Zic-Zae #2 Braid Pattern

Sryiolists in Quality lmported Hardwood Plywood LAUAN.SEN.

BIRCH O SHINA

DEPENDABLE DELIVERY

Erclusite Pan Asia Board ltnporters

PAll ASIAflC IRADII,IG COltlPANY, lNC.

Duol-Spindle Lqlhe

Moore Oregon and Production Machines of Portland, Oregon, announced that a 15-ton dual spindle veneer lathe was reeent-

ly loaded for shipment to Olsen-Lawyer Veneer Co., Medford.

The high speed S-foot latlhe was installed' complete with charger, core bracing assembly and electric drives to peel Douglas fir' white fir and some pine, Lathe handles four blocks per minute up to 40" in diameter.

TITRITE: Moore Oregon, Portland, '14, Oregon, for details.

Shockproof Connectors

Pass and Seyrirour has announcbd the introduction of the first shockproof, shatterproof cord connectors and caps with fully adjustable non-metallic cord grrp. The f9800 Double-S cord connectors and caps are molded of a tough polycarbonate material with many times the impact strength

of commonly used plastics.

Shockproofing is accomplished by a combination of design factors: cord grips are molded in one piece with the cap and canrnot rattle loose; there is no a.rmor, metal backplates or cable clamps to become "hot" due to worn insulation or loose wire str:ands.

Designed for continuous heavy-duty service, the Double-S is arc and moisture-resistant, will not support combusion, and is unaffected by extreme heat or cold, as well as the usual industrial greases, oils, salts, detergents and clea.ners.

Providing safe connections under demanding conditions where power intermptions can be costly, the cord connectors are colored a bright yellow for quick, easy identification.

WRITE: Dept. 000, Pass & Seymour, Solvay Station, Syracuse, N.Y, 13209.

OLD CROWTH REDWOOD KILN DRIED UPPERS GREEN COI,IilIONS

Billond Dick Norris

Self-Sell Boords

Dealers can fatten their profits during the month of September by tying in with "back to school" promotions of chalk boards, cork boards and bulletin boards such as the one shown here from Woodland Products, Co.

Practically everyone can use a Woodland product. The consumer may find the products in dealer's stores, and the products themselves are largely self-selling. They are manufactured with the care and nride of good craftsmanship.

Woodland's chalk, cork and bulletin boards come pre-packed in popular sizes in a self-selling display.

WRITE: Woodland Products Company, Box 1312, Plaza Station, Ontario, California.

Speciol Teco Anchor

Available from Timber Engineering Company (Teco) is a special framing anchor designed to resist uplift resulting from winds blowing against roofs.

Called the Ty-Down, the product is available in two sizes. Ty-Down, Sr., is lroa" wide and 103/+" Iong and is used for rafterto-plate-to-stud anchorage where rafters or roof trusses fall in line with the wall studs. Ty-Down, Jr. also measures 1rea" in width but only 51/+" in length, and is used in conjunction with the larger Ty-Down where the rafter or truss does not fall in line with the stud.

Manufactured from 18 gauge galvanized steel, Teco Ty-Downs are supplied with special l1/2" long, .135" diarneter, hardened

Woodland Chalkboard

W€slein Lumber & Building Msteriols MERCHANT

KENNETH W. TINCKLER MILAN A. MICHIE

spiral shank nails for maximum shear value and resistance to withdrawal.

WRITE: Timber Engineering Company, 1619 Massachusetts Ave., N.W., Wash., D.C.

Strong Door Surfoce

A pace-setting molded door surface, six times more resistant to indentation and scuffing than ordinary materials used in door manufacturing has been developed by Weyerhaeuser Company of Tacoma, Wash.

Called Molded Doq Skins, the new door surfaces are being used by about 10 leading door manufacturers. The door skins are formed from wood fibers and resin molded

under high pressure, a system developed after 15 years of research. They are pressed into a popular six-panel colonial design to fit house doors of all standard sizes.

Weyerhaeuser engineers had the new door machine-slammed more than a million times without damage to test its toughness.

The factory-primed, one-piece surfacewill not separate and is free from joints so it requires no sanding or filling. Primed with an off-white coat, the door surface can be finish-painted in one easy application.

T'he door surdace is so strong and durable it takes a force of 3,600 pounds to drive a steel ball into the face.

WRITE: Weyerhaeuser Company, Box 8, Tacoma, Wash., 98401.

5 Carlow Company

Wareh(Nrses

lo Serve All Southem Collfornlo Deolerr *

l7O3 N. 8th Strcet COITON, C.olifomis

TAlbo? 5-0672

ll38l Brqdley Ave.

FACOII A, Colifornio

899-5208

738 Eqst 59rh Srreet

tOS ANGEIES, Collfomio

Pleosont 2-3197

6807 McKlnley Avcnuc

LOS ANGEIES, Colifornh

Pleqsqnf 2-3136

25lO N. Chico Streat

IL MONTE, Collfornir

Gllberl2-3050

GUmbcrland 686-064l *

toRcilt D00ns

lor Evary Usc

1{400 lntcrchangcallc Pmrls Eilnnc! lloon-il| fyprr t

SEll0RC0 lruvrn I

Golonlal-lfodrrn llardwood

Flush Panrl lloon t

ttuslt ttoonL ts[-ttmetl|Y -$nc[ilts0ilttE-BtEcll )

HR PtYU0oltnPrilEsE P[YW000 t

NOIDCO DOOTS

rouvEn DooRs

3 PANET DOORS F.3

FOUN PANET NAISED F-14

X.BUCX FNONT DOORS

sAsH DOOIS F-13

NAISE PANET I,OUVER DOOTS

SCREEN DOONS

FTENCH DOORS

DUTCH DOORS

FANCY Ftt DOORS GT.|TRANCEI

TOUVEN BIINDS

AAONTEREY WPE DOOTS

"souTHERN Atn- DOOTS I

Erloblirhcd 1896

WHOLESAI.E ONI.Y t tonbor

Notionol Soth ond Door

Jobbcrs A:rociotlon

Lcttens

Max Cook The Merchant

Dear Max,

Am wondering if the good old Merchant might have in the "archives" a profile of my deceased Aunt, Miss Dlla Moore, who for many years was the good righthand to Sewall Morton, Hill & Morton, (as you know) and later was with us at Pacific Fores! Products.

I recall the story of her, with pictures, coming out in the Merchant before WW2. We kept a copy of it somewhere in the family, but it seems to have been lost, and one of my daughters is writing a story so would like very much to have the very fine story you folks wrote about her so long ago. She died in 1956.

Incidentally, the article might have mentioned our family history which included quite a lot of logging and sawmilling in the Russian River area around Duncan Mills, Monte Rio, and Guerneville. This, of course, ls how my brothers and I got into lumber; thru my aunt and uncle who came to Oakland with the old Sunset Lumber Co Boy, am I going back a long ways! Appreciate anything you can do.

Best regards, Ed LaFranchi

Fremont, Calif.

We're plowing thru the ba.ck issues (groan) trying to find it. Can a,nybod,y out there help? (Help! )-Ed,itor.

The Merchant Gentlemen, I have sold my lumber yard to the Canby Builders Supply Co. and retired from all business, so you may discontinue sending your excellent magazine. If the new owners of the lumber yard are not subscribers it is more than probable that they would be interested in receiving the magazine.

Very truly yours,

IY. E. Ilerman

Canby,

Oregon

Jerry Hickey

The Merchant Dear Jerry, Thanks for the excellent story on our new store in the August issue of The Merchant. I thought it was very well handled.

Would you please send us four copies and bill us for same.

Yours truly,

Norbert Bundschuh

Myrtle Avenue Lumber & Hardware Co. Monrovia, Calif.

Max Cook

The Meichant Dear Max,

Merv and I wish to express our sincere appreciation for the article you did on us in the July issue.

Stan Heriot stated that the article you did on us in the July state and our customers commented about it on every call he has made since it was published. This was really a boost to us.

Merv and I will strive to live up to the "King & Queen" image you have created, and again thank you for a supreme efrort.

Doric Kjer K/D Cedar Supply Hayward, Calif.

To our Friends, Customers and Suppliers, Blue Star Lumber Co. started business on.December 1, 1937. We wish to announce that we have closed this business during August 1966.

This land, together with some adjacent property, vrill be redeveloped into a shopping center to be called Blue Star Square.

We have always had good cristomer and supplier relations. This is to thank our friends for making our Blue.Star Lumber Co. a pleasant and productive experience.

Sincerely,

L. E. Yan Order Blue Star Lumber Co. Lynwood, Calif.

SANFORD.LUSSIER, INC.

DISTRIBUTORS AND WHOTESALEru; Ook Stoir TreodsThresholds

Door SillsHordwood Mouldings ond Ponel-Woll ond DomcstlcPhlllpplneJoponese Hondrroods

Worelrouse

Weit.rn Lunbcr I Suildlng

CllSSltlED AOYERTISII{GPosition Wanted g2.00 per linc, minimum $4.50. All otrer 93.00 per line, minimum $6.(X). Two lines of address (your address 0r our box number) oount as one line. Closing date for copy is 20th.

POSITION WANTED

CTASSIFIED ADVERTISEftlENTS

EXPERIENCED LUMBER RETAILER-and young enough to be open-minded-would like to become worthy addition to good, stable company. Trained in credit and with real estate background. prefer northern/central California. Write Box 282.

LUMBERMAN, XLNT BACKGROUND in purchasing and sales, desires connection with So. Calif. lumber "ttd bldg. ma-terials firm. Y4.F A. L. ,'Tony', Fieger, bTB6 Monlaco Roid, Long Beach, Calif., or phone 425-7526.

EXPERIENCED LUMBERGAL seeks employment in San Gabriel lra!9y, preferably one-girl office. Five years experience. Available in Sept. Write Box 253.

HEIP WANTED

OUTSIDE COIIMISSION representatirr"s tte"d",l to cr[ on hr-b"r; door and- b,uilding materials dealers in the San Diego, Santa Bar.l bara and Coachella-Imperial valley areas. Write plO. Sox ZtOZe, Los Angeles, Calif. 90001.

FOR SAIE

2% MILLION FT. ROUGH old-growth Canadian hemlock. 2xB to l,2f!?, lo 40 ft. lgths. Stock at Associated Motding, Montebello,

Calif. Can mill to any item. See/call: LUMBER SFnCfAlUpS. 7159rk Telegraph Road, Los Angeles, Calif. 90022. phone Howard Wray, OV 5-8658.

USED W(I(IDW(IRKII{G MACHIT{ERY FtlR SAIE

l-Bqnd resqw with ripping qtfochmenf

l-[u1qmq1ic infeed for resow Gonsisting of 5-orm hoisl, infeed chqins ond tronsfer fqble

S-Swing cul-off sows wilh benches qnd stops

All may be seen at:

HUI{IER- W0ODW0RKS, 1235 E. 223rd St., Torrance, Catif. (be. tween Avalon Blvd. and Wilmingon Ave., phone (213) Sprirce 5-2544 or TErminal 5-5671.

I

When writing us qbout your subscriplion, clip ohd poste y@r present MERCHANT oddress lobel. here.. This will help us idenrify you quickly ond qcerotely.

Names of Advertisers in this Departnalt using a 8or Number cannot be released. All replies should be aS dressed to box number shown in the ad in care of the Merchant, 412 W. Sixth St., Los Angeles, Calif. 9014.

LUMBDR & BLDG. MATERIALS STORES for sale in the valley of opportunity. One main yard, two branch yards. Write Box 240.

OPERATING LUMBER YARD, all equipment in DBA, $10,500. Approx. $6,000 for stk and you're in business; DePoy Realty,22736 Victory Blvd., Woodland Hills 91364. Call 346-2550.

BUSINESS OPPORTUNITIES

MONTANA. ROCKY MOUNTAIN RANCHES, resorts, commercial. Wonderful climate. Great hunting, fishing: TRAIL REALTY, R2. MISSOULA, MONTANA.

EXPERIENCED BLDG. MATLS. RETAILER will buy in as active partner with same in existing lumberyard with home improvement sales program. Prefer Bay Area or No. Calif. Box 248.

HYSTERS: SUPERIOR CONDITION, purchased new, one oper- ator-low hours. RCT150 Chrysler V-8 Engine with torque converter; TC200, Hercules engine with oil clutch. TRUCK: 1953 white (dual drive) & Fruehauf trailer roller beds. Clean, xlnt cond., new tires. Pierpont Lbr. Co., 966 Bransten Road, San Carlos, Calif.

SERVICES OFFERED

JOIINNY THE LUMBER LOAD SIGN PRINTER

Specializing in paper danger flags, side-load signs, job cards, etc. John Weiler's Printing, 14417 Hawthorne Blvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2293.

Designotion os fo sex in our Help Wonted columns ore mode only (l) fo indicote bono ffde occupoiionol quqli6cotions for smployment which on employer regords os reronobly necessory lo the mrmol operotion of his businss or enlerprise, or (2) o5 o convenience lo our reoderr, to let fhem know which posilions the odverli3er believe would be of more inlerest lo ons sex thon onolher becouse of the work involved. Such dsignofionr should rct be fdksn io indicote thoi the odverliser iniends or procficG ony unlowful preference, limitolion, speciflcqfion or dilcriminolion in employmeni pJocticsi.

TO CHANGE ADDRESST Whm you ore moving pleoe give us four weeks notice. Attoch your present MErcHANT oddress lobel in the spoce ot lefl, print your new oddres ond ZIP code number here ond mqil both to Circulolion Dept., Wesfern lumber & Building Moterlqls MErcHANT,412 Wesr 6lh Streef, Suite 421, Los Angeles, Colif. 90O14Nome .......-.---...... New oddress City --....-.-....,.------. ---- Slote--..-..--...-.-..--.---.-- Zip Code.......-------.--.--

WHOLESATERS

IMPORTERS MILL REPR,ESENTATIVES

TUMBER AND YENEERS

3315 WEST 5th STREET. AT VERMONT AVENUE P. O, BOX 75735, STATION .,S", LOS ANGELES 5

WESTERN RED CEDAR. ALASKA YELLOW CEDAR

REDWOOD DUnkirk 2-8278 TWX 213 380-8716

HHATTINAN-MACKIN I.UMBER CO.

HARBOR I.UMBER CO.

HEXBERG I.UMBER SAI-ES

HIGGINS I.UMBER CO., J. E.

Hil-t |-UMBER CO., O. M. HILL WHOTESAI-E I.UMBER & SUPPI.Y

HOBBS WATI, I.UMBER CO., INC.

HOTMES t-UM8ER CO., FRED C.......... HUFF |-UMBER CO.

INDEPENDENT 8I.DG. MATERIAI-S CO

INLAND I.UMBER CO.

JEWETT I.UMBER SAI.ES

K.D CEDAR

KEI-LEY, AI.BERT A..-. KEY CORPORATION

ROBERT P.

TACOMA TUMBER SAI.ES -.......-. rlnien, wrssrrn a ronNsor.r'--.......,......... TIMBER ENGINEERING CO, TRIMCO TWIN HARBORS SAI.ES CO.

FIR & PINE I-UMBER CO.

FOUNTAIN I-UMBER CO., ED. ., IREEMAN & CO., STEPHEN G.

G&RI.UMBERCO.

GEORGIA PACIFIC

GAI-I.EHER HARDWOOD CO.

GEM I.UIlBER PRODUCTS .,,.......

GREENFIEI.D & SON. INC,, H. M

MFG. CO.

R. F......

.74 84 77 OSGOOD. INC., ROBERT S.

WENDTING NATHAN COMPANY WESTERN FOREST PRODUCTS OF WHOTESATE FOREST PRODUCTSDtv. oF u.s. PtYwooD wTNGARD. CECil- E. wooDstoE tuM8ER

BUYER'S GUIDE

tOS ANGEI."ES

IU'IABER AND TUIIBEI PRODUCTS

Ancricon Hordwood Co. .-...-.-------------.---719-1235

Angclus Hqrdwood Conpony .............-tUdlow 7-6168

Arcolo R.dwood Co. (Ken Conwoyt---.WEbsler 6-1818

Arociolcd Rcdwood Millr --....-----OVcrbrook 5-8741

Atlor [unber Co. -----.--.---....--.--.--.--lAdison 7-2326

Eock Lumber, J. Williom .-..-------.-..-----.nEpublic l-8726

Treoted Pof e Builders-------...... ----------.----17 | 11 986-1166

SASH-DOOnTmTUWORK-SCIEENS IAOULDING_8U]TDING'IIATERIALS

Arlcsio Door Co., Inc. ---.---..--..--UNderhitl 5-1233

Associqled Molding Co. .-.--.---..--.---RAymond 3-3221

Colifornis Door Co.--...-..----.--..-.-..--..tUdtow 8-2l,fl

Bough torest Producls Corp.-.-..--..-----.-12131 330-7451

Blirc lumber Co., Inc. .---....RAynond 3-1681-3-345,t

Eohnhofr Lurnber Co., Inc. -.----.-----.-..-.----.--.-263-9361

Brooks-Dodge Iumber Co. --...-..----OVerbrook 5-8650

&ooks-Sconlon, I ne ---.---.------ -----------17 | 41 529 -21 49

E. l. Bruce Co. (Jim McFodden).---------(213, 622-9845

Brush Induslriol Lunber Co. ------.---Mymond 3-3301

Col-Soc !umber Soles.---.------------------..--{213) 685-5288

Consofidoled Lumber Co. ---------------SPruce 5-3177

Crowford, lumbcr, F. l[.------.-----------.------.f7 4-2161

Evonr Products Co. 1[unberf-------.------.--.-..------879-l 833

Evons Producls Co. (Plywoodl---.--------RAymond 3-0281

Doolcy & Co. --.------.-.-------.------EDg*ood 5-1251

Ed Fountqin lumber Co. --.---.-----.---..-tudlow 3-1381

Errlcy & Son, D. C. Mynrond 3-1147

Evonr Producfs Co. ---.----.------.---......--.RAymond 3-0281

Fir & Pinc tumbcr Co. --..----.----------Vlcloric 9-3109

Frccnon & Co., Slephcn G. ....-----------.ORiole 3-3500

Frcmonl Foresl Producls .-.---.-.----.-.---RAymond 3-9643

Gollchcr Hqrdwood Co. ...----.-.----.-..PLcosant 2-3796

Goorgio-Pocific Corp. (lunbcrl .....--.RAymond 3-9261

Gcorgia-Pociic Corp. (Plywoodf .--.--Mymond 3-9261

Gcorgio-Pocific Corp. .....-.---.-.----.--.TRionglc 7-5643

Globc Intcrnolionol ---------.-....---..-------..UPton 0-6456

Hollinon itrlockin lunbcr Co. -.-.----..-....-.....685-f5O6

Hcrbcrg lumbcr Solcr ...------..---.-.-..MUrroy 1.6386

Hill lunbcr Co., O. M. -.--------....(2131 A'tUrroy 4-2610

Hoover Co., A. !. --.----.------....---.--CUmberlond 3-9078

Hufi Lumbcr Compony .-..---..----.--.-...Ptymouth 6-8191

Hughes Iumber Soles ------------..-.------------(2 | 3) 2.15-5553

tndcpcndcnl 8ldg. lr{olariols Co. ----.-------.-----636-8345

lnlcrsfole Confoiner Corp, ....-----------------.-----JE 1-67 6S

Jcnb Oondy Lumber Co. .---.-----------.RA7mond 3-7382

:lcwcll tumber Soles .----..--..-.------..-.-FRontier 8-8292

loshley, Dovid E. ----.-..-----.--.--.-----Chopmon

---.---...--.-..-.--.-.-.--.------.-Mt rroy

LUdlow 3-4511

Rockporl Redwood Co. -.----------------- --------.-....-41 5-2896 Roy Forert Producls Co. ..------....------.TRiongle 2-1070

Sonford-Lu*icr, lnc. --.-...-...-------AXninsler 2-91 8l

Simrnons Hordwood lumbcr Co. .-..--.-SPruce 3-1910

Soulh Boy Rcdwood Co. ----.--------.--.--..-..SPring 2-5258

Soulh 8oy Redwood lHowlhorne) ---...OSborne 6-2261

Stohl lumbcr Co. ---..-.-..-.------.--.-..ANgelus 3-6844

Sfondord tumber Co., lnc. ..---------..(2131 685-4041

Slonton & Son, E. J. --[Udlow 9-5581

Sunnil tumber Co. -----...-.-..-------ANgelur l-2161

Sultlc & Kellcr Lumbcr Co. .-----.-.------...Gllbert 3-8909

Tocomo [umbcr Solcs, ]nc. --.----------..-.-lrlUrrcy | -6361

Torlcr, Webster & Johnson, Inc. -------ANoelrrs 9-7231

Twin Horbors Soles Co. .---..625-8t33

Union lumber Co. ----------.----------V111 512-5569

Uniled Whlse. Lurnber Co. .-..-.------OVerbrook 5-5600

Uniled Stotes Pllmood Corp. .---------.--.[Udlow 3-3441

U.S. Pfywood Corp. lGlendolel ..-----.-------Cltrus 1-2133

U.S, Plylood Corp. ([ong Beochl .-.---HEmlock 2-3901

U.S. Plywood Corp. (Sonto Ano) -..---Klmberly 7-1691

Wending-Nothon Co. -.---..--.---.--CUmberlond 3-9078

Weslern Hordwood lunber Co.-------.---.---.---...655-8933

Weyerhoeuser Conpony ---.--..----Rtchmond 8-5451 Warehouse (Anoheiml ---------.--PRospect 2-5880

Wholesqle Foresl Producls ..583-6013

TREATED LU'YIBER_POLE-PIIINGS_IIES

Boxlcr & Co., J. H. ...DUnkirk 8-9591

Koppcrs Compony ---(2131 83G2860

AicCornick & Boxtcr --171q e -8C71

Son Anlonio Conrlrucfion Co. .---..--.UNdcrhill 5-1245

Div.l AN 8-8351

Woodlond Producls Co. -------------(7141 YUkon 6-7981 SPECIAL SERVICES

Associoted Molding Co. .-----..-------RAymond 3-3221

Berkot Mfg. Co. ----------..---......--..-.---...-...-------875-1163

Colif. tbr. Inrpcction Scrvice --...-NOrmondy 5-5431

C-Q Trucking Co. ..-.-..----.--------.---.---.RAymond 3-6557

Coosf Ploning Mill --.--.--...-.....-..-.---lvtAdison 2-ll8l

Hunlcr Woodworks ----------.--...-.-...-SPruce 5-2544

Miomi-Corey Mfg. Co.----------- 773-8511

NolPok Corp. ....(213) tUdlow 3-1056

Securily Poinr Mfg. Co. .----------.ANgelus l-0358

Trimco ---..-------- .----...----,----------728-3012

Will is-rrloorc Point Spcciollics.-.-----..LOrroi nc 4-,'1501

tUnBER HANDLING AND StllPPlNG; CAIRIERS

I b*r*, tr{

Grecnicld & Son, lnc., tl. l " ...-..---NEvodo 6-1783

Sqn Bernordino - RiversideSonto Ano Areo

Colilornio Door Co. of L.A. .-.-.-..--------------825-Z8l I

Corlow Compony .-------------------------------TAlbot 5-0672

Evons Producls Co. (Plywoll Div,l.-.-......(714) 737-0651

Georgio-Pocific Wqrehouse .----..-.-.OVerlond 4-5353

Horbor [umber (Al Wilson]--..--..----....---..-Ov 4-8956

Hobbs Woll lumber Co., Inc.--..--------.------541-5197

nlond [umber Compony ----..--------..-----TRinity 7-2OO1

Key Corporolion ------.--------..--.---...--..----875-2060

So-Col Commerciol Steel-..--.---......--..V l1l 825-6770

Torler, Webster & Johnson .-------.--..TRiongle 5-1550

Twin Horbors Lumber Co.-------.-------------17 | 41 547 -8086

Union [umber Co. .---------------. ----------..V 1 1l 542-ft69

SAN DIEGO AREA

LUMBER AND LUIITBER PRODUCTS

Indepcndcnl Bldg. lloteriols Cr. ------(2131 63&83,15

Inlond lumber Compcny --.---..-.-----GRidley 4-1583

Bros., Inc. --.--------------.--.----..Hlckory 2-8895

Co., E. f.. .....-----.----------------.-------17111 Gt 9-4166 South Boy Redwood Co. ([os Angeles)---.ZEnifh 2261 Torler. Webrler & Johnson .-.-.----....--GRidley 7-1171

Weyerhoeuser Compony -----..*.--COngrcss 1-3312 BUITDING JIAAIERIATS Arlesio Door Co..--.----.-.--..----.------.---....--.---U2-7788

Georgio-Pocifi c Corp. --..--..---- -.------V | 41 262-99 55

So-Col Commerciol Steel---.--..---- -----------.171 41 234-l 851

United Slotes Plywood Corp. .---....---.BElmont 2-5078

NORTHERN CATIFORNIA

ARCATA

Arcols Redwood Compony .-.-..-..-..--.---Hl[sidc 3-5031

Associoled Redwood lvtills .-...-.....---.VAndyke 2-2416

Col. Poclftc Scles Corp. .---.....----.-.VAndyke 2-5151

Holmes Lumbcr Co., Frcd C. --..-.--.--VAndyke 2-3657

Jomes Redwood Soles .------.-------------VOn 822-4Ul

Jewell Lumber ..--.-----.l70n 822-5163

Pocifi c Fir Soles .----------.--.---------.--.VAndyke 2-2481

Simpson Timber Co. ---VOn 822-0371

Tocomo

Co.---..--.--------(704 459-5595

OREGON

BEND Brooks-Sconlon --------EVergreen 2-251 I coRVALUS Con-Fqb Equipmenf Co. .-.-----.---.---.---.lSO3l 7 S2-295s

EUGENE

Fremonl Foresl Producls ---.-------.---.----Dlomond 3-9267

Albert A. Kelley Co. ..-.(503) 3,13'4124 Pocif, c Fir Solcs...-.--.--....-------..---.---..Dlomond 5-Ol5.rl

U,S. Plywood Corp. .-......---.-.-.---..-..-Dlomond 2-l I I t

Cecil E. Wingord lumber Co. .--...---.....--......--3,15-0328

HOOD RIVER

Edwsrd Hines !umber Co..-...........--.----(503) 386-2U1

,IAEDFORD

Ed Fountoin Lumbcr Co. -----535-1525

Wendling-Nolhon Co. .--.-.-.----.----.---..-----..772-7063

oSwEGO

Slonga Lumber Co. ---..-----.-----..-----..-(503) 636-7681

PORTLAND

Dont & Russell, Inc. ...------------------.-..CA 6-2311

Engineered Soffwood Products -------...---..-..-228-2356

Evons Producls Co. ---------------------.-..----.-222-5592

Foresl Fibcr Producfs Co. .-------..--....*--Ml 4-9t58

Georgio Pocific Corp. ..-.-----222-5561

Moore Dry. Kiln Conrpony .-----------.---AVenuc &O636

Pope & Tolbof ---.--------.---.-228-9161

Twin Horbors lumber Co. ..-2284112

fumoc Lumber Co. .----.-.----..-.-----------.CApitol 6-6661

U.S. Pfywood Corp. .-.--...-..--...----.-----CApitol 7 -O137

Weyerhoeuser Co. .-..---------.---.------.--.--.-----22&1231

SPRINGFIETD

Gem Lumber Products -.-.--.---- ----.---.-...--.--------717-9332

VENETA

tnt'l PoperlLong-Belt Div. --....-.-..-...--...(5031 935-221s

AMBOY

BUYER'S GUIDE

WASHINGTON

Inl'l Poper/tong-Bell Div.-...-.-.-..-.

toNGvtEw

Int'l Poper Co, (Long-Bell Div.)-.--.

SEATTIE

sAsH-DOORS-WrNDOWrl OUrDI NGS BUITDING MATTRIAIS

Artesio Door Co.-------------..--..---.-.-----.----------589-9974

Cofoveros Cemenl Co. ...--........-..-.DOuglos 2-4224 TREATED TUMBER-POIES 12061 423-2110

12061 247-2310

U.S. Plywood Corp. --.....-.-.---.----.-...----.....---PA--2-6500 Tumoc Iumber Co. .-.-.-.-.---...--.---.--.-----.-...--AT

VANCOUVER

Intrl Poper Co. (Long-Bell Div.).....-..--.-..(5031 285-1300

sAN FRANCISCO

I.UMBER AND IUA{,BER PRODUCTS

Arcoto Redwood Co. ..----.---...--.-.--...---YUkon 6-2067

Col-Pocific Soles Corp. YUkon l-8620

Evons Products Co. .----..---.--........----.-.--.--826-241 I

Gcorgio-Pccific Corp. ....--...--.--...-..--.DOu9los 2-3388

Holl Co., Jomes L. ...---JUiler l-7520

Holfinon Mockin Lumber Co. .--.--..----JUniper 1-6262

Horbor lumber Cornpony ...-..-----.-_-__-.-YU kon 2-97 27

Higgins [unber Co.. J. E. .....-.-.-...---VAlencio 4-8741

Hobbs Woll Lumber Co., Inc. ...-...----Flllmore 5-6000

[omon Lumber Co. .---.-.....-..------------.--YUkon 2-1376

MocBcolh Hordwood Conpony ----------Mlssion 7-O772

Torlar, Wcbster & Johnson. Inc. .----PRospecl 6-1200

Union Lumber Compony .-.----.---.--......-.-SUtter l-6120

Unifcd Slotes Plywood Corp. -..--..-----JUniper 5-5005

Wcndling-Noihon Co. ......----.....-....-.--.--SUtter l-5363

Weslern Foresl Producls of S.F, .-.--l.Ombord 4-8760

Weyerhoeuser Compony ------349-1111

Co. ..-.---....-......-....-.-SUtter l-5363

lumber Co. -.------------.---Dlomond

BAY

Donl Forest Producls, Inc. ..---...-..-..-l1l5l 322-1811

Evons Producls Co. ._-...-533-8866

Georgio-Pocific Corp. .--.--.---...-----...---.--.--.-.849-0561

Georgio-Pocific Corp. (Son Jose)..-.....CYpress 7-780O

Golden Gole Lumber Co. .---.-.....----THornwoll l-4730

Higgins [umber Co. (Son Jo*) ........--CHerry 3-3120

Hill Whsle. lumber & Supply Co....-[Andscope 5-1000

Holmes, tred C. .-..-.--..-......-----.-..-..------KEllog 3-5326

OBITUARIES

J|lHl{ II. SCOUTLER

John D. Scouller, associated with the building materials industry for more than 34 years, died July 11 in Pasadena, Calif., after suffering a stroke. He was 78.

Mr. Scouller was born in Hiawatha, Kansas in 1888. In the First Worid War he served in the Field Artillery.

He was the founder and president of So-Cal Building Materials Co., Inc., of Los Angeles. He also had been associated with Mason Supplies of Los Angeles and the

Ford J. Twaits Company. Mr. Scouller was at one-time a business manager for the Los Angeles City Board of Education. He is survived by his wife, Olive, of San Marino, and daughters, Mrs. Janet D. Smith of South Pasadena, Mrs. L. Hagen of Glendale and Mrs. Ruth Freeman of Los Angeles; seven grandchildren and two great-grandchildren.

PATRICK A. C()URCHAINE

Corporal Patrick Courchaine, son of Eugene "Gene" Courchaine of Jamb Dandy Lumber Company in Whittier, and Mrs. Courchaine, was killed in an auto crash August 10 while returning to Camp Pendleton Marine base. where he was stationed.

SALES:

Old Growth Redwood, Shorts P. E. T. Green Commons, Dry Uppers

G&R Lumber Co.

Weslern Lumber & Building llotericds M€RCHANT

He is survived by two sisters, Gayle and Cheryl; grandparents Mr. and Mrs. Alfred Paquette of Washington, and an uncle and aunt, Mr. and Mrs. Fernand Paquette of Hacienda Heights.

TEWI]I WEIHERED MARIII{EZ

Lewin "Louis" Martinez, 71, a member of the northern California and Oregon lumber fraternity for nearly 50 years, died in his Berkeley home July 16, during his sleep.

Mr. Martinez established L. W. Martinez Co., a wholesale lumber operation he headed until the day before his death.

l\[r. Martinez was a member of the Berkeley Lodge #1002 BPO EIks. He is survived bv his wife Helen.

COMPLETE CUSTOM AAIILING

lorge Timbens qnd Wide Sizes Our Speciolty

Box 156 Fred Gummerson Cfoverdole TWinbrook 4-2248

C*/-S*r Jurnln, So/no, -9nr.

2222 WATT AVENUE, SACRAMENTO, CALIF.95E21

P.O. BOX 21-4597 o PHONE: (9.|6) 487-7847

SOUTHERN CAIIFORNIA OFFICE: P.O. Box 404, Montebello, Colif. Phone: (213) 685-5288

TRIMCO

Complete MULTIPLE CUTTII{G and DAD0ING SERVICE

* CUT ST()CK _ DAD(}ING * CUTTING DOUBLE EIID TRIM IUMBER AND SERVICES rrrces Gfuoted - oR sERvrcEs oNLY

7155 Telegroph Rd. {Montebello) Los Angeles 2, Colif.

DRYING, HEAT TREATING, HUMIDIFYING AND HANDLING

Moore Oregon systems for processing and handling hardboard, softboard, or gypsum board, are soundly designed, manufactured to exacting specifications, and will provide

volume production. as has been proven for years throughout the industry. Complete engineering assistance and close personal attention are provided for each project.