PACTFIC. MAITTSON tU[IBER COI}IPANY

7l17 Eost Fireslone Blvd. DOWNEY, C,olif. SPruce 3-2292 P.O. Box 243 TOpoz l-6701

"SERVICE is our poromount stock-in-trode"

(l ) Increasing competition and a more sophisticated buyer are making the older generation of small builders obsolete. According to Goodkin, it is 50 percent harder to sell a home than it was two years ago, and 100 percent harder than l0 years ago.

(2) Big corporations from other fields have found housing an excellent place to invest capital and are continuing to enter the industry.

(3) The number of mergers is increasing. fu small builders run into trouble, they seek combinations with other builders and with the big capital corporations. In turn, the ,best talents in the field are drawn to lareer firms.

(a) The increasing need for satellite cities will create a demand for super-developers who can provide a self-sufficient environment in the o'new towns" of the nation.

"All this adds up to increasingly bigger operations on the part of a new generation of builders-trends that can only lead toward dominance by a handful of corporations in the not too distant future," Goodkin said.

Hulbert & Muffly Scores First

Hulbert & Muffiy Lumber Co., a wholly owned subsidiary of Rockport Redwood Company, has become the first redwood producer to deliver redwood chips to a storage site at Samoa where Georgia-Pacific Corp. will soon complete its new 40 million dollar pulp and paper plant.

Wayne Hulbert, manager of Hulbert & Muffiy's Carlotta operation, notes that the newly installed $68,000 chipper will make possible the sale of nearly $70,000 worth of redwood chips per year which until now had gone up in smoke in the burner. Hulbert & Muffiy is now shipping approximately 3t/2 truck & trailers loads of chips per day to Georgia-Pacific's Samoa site.

Northwest lumber Industry Subiecf of Plonned Hisrory

Arthur W. Priaulx, for 23 years director of public relations and product publicity for the West Coast Lumbermen's Association, has been named assistant to the president of the association, which will continue in existence for an indefinite period.

Priaulx's assignment for the next 18 months is to write a history of the West Coast Lumbermenos Association, the Northwest lumber industry and the people who built it.

Priaulx has urged oldtimers and old lumber families who might have valuable historical photographs or background ma- terial on the industry to contact him. The new WCLA office 'will be on the fifth floor of the Yeon Building, Portland, Oregon.

Assisting Priaulx will be Miss Ann Nordstrom, for many years in the WCLA Seatde office, and an employee since 1918. She has a strong interest in history and her knowledge of the industry and its people is unegualed. She will be in charge of research.

Priaulx was one of the organizers of Keep Oregon Green Association, served as president and has been continuously a KOG board member. His work for the lumber industry has won nationwide attention and many programs that he sponsored and developed caught hold nationally. One of

CAIIFORNIA LUIIEEI MEICHAhIT

his most famous was the use of four pretty girls to sell a grade name change, at best a highly technical subject, but even the newspapers took it up when the industry started using glamour.

For the duration of the life of WCLA' Nils Hult will serve as president; G. C. Edgett as executive vice president; and Gordon Brown as secretary.

Computer Cenfer Compleled

Installation of equipment in Weyerhaeuser Company's new computer center (CLIW, April, page 12) has been completed in the firm's Tacoma, Wash., headquarters.

The General Electric 225 computers will be put to work immediately'on current data-processing applications and gradually will be phased into a new business-infor' mation system being implemented by the company's wood products division.

By the end of the year, the computers will be linked directly to the division's new nationwide communications system.

Diverse Invenlory-wesrern srocks o ' wide ronge of domesfic ond imporled plywoods lo meei ony requiremenf.

r/ Itralegic locatiofl-o,, weu-srocked t worehouse is locoted in the heqrf of Southern Cqlifornio home qnd commerciql construclion.

hpedenced Peruonnel-Thoroushry ' trqined ond experienced in the plywood field, ond fomilior with your requirements.

0uick Delivery-Fosr roodins ror de- I livery to your lrucks-or we con moke prompt delivery to you. Direcl corloqd shipments, too!

For the PLYWOOD you need when you need it make it your habit to -

Uil,wEsrERN

Total cost of the computer-communications complex will be about $2.5 million, and the resulting information system has been termed, o'one. of the most comprehen' sive management information systems yet devised by American industry." Commer' cial teletype lines will inter-connect the computer center and the company's 62 distribution centers in 48 states.

Targeted for immediate attention by the computers are a redefinition of markets, a reorganization of production practices, and an improvement in the flow of infor' mation to decision centers. The new system will permit manufacturing to become more finely tuned to the needs of the mar' ket and will permit utilization of a selec' tive marketing approach, company officers believe.

Speciol Summer Proiects

Summer is a good time to pep up Your home handyman department by merchandising special projects designed to take advantage of the season.

"With today's emphasis on outdoor liv' ing and outdoor fun for youngsters, the alert building materials dealer can develop any number of ideas that will bring in traffic and sales," points out Donald J. Moore, building products sales manager for Masonite Corporation.

One unusual promotional idea suggested by Moore is a modern version of the oldfashioned lemonade stand.

In this case, a basic plan already has been developed by Masonite and is available to dealers. It features the company's factory-primed Weatherall panels for siding and involves inexpensive detailing. Up to 25 copies are available free to dealers. Write the Masonite Home Service Bureau, 29 North Wacker Drive, Chicagq Illinois 60606, for AE-396.

to more and more Calilornia dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington millsr

Old Growth Fir Dimension from F,S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co,, Warrenton, Oregon

Hemlock Dlmension from Westport Lumber Co,, Westport, Oregon

Douglas FIr Studs fiom

Shepherd & Dapher Lumber Co., Longview, Wash.

Gold Producer Buys Brick Yqrd

Homestake Mining Co. of San Francisco, the major gold producer in the'Western Hemisphere and a leading producer of uranium, is branching into the building materials field.

The company has announced acquisition of the Port Costa Brick Works on the Carquinez Straits in San Francisco Bay. Purchase price was not disclosed.

President John K. Gustafson said between $3 million and $4 million will be spent on an immediate expansion and moderniza' tion. Included in the plans is the addition of a shale plant to produce lightweight aggregate from company clay deposits.

The Port Costa plant, which dates back more than 50 years, is the largest brick producing facility in northern California, with an annual capacity of more than 20 million bricks, Gustafson said. The firm presently has 75 employees. It owns more than 150 acres of land with deep-water frontage.

The acquisition marks Homestake's first venture outside the mining field. In addition to its gold mining operations in South Dakota and its uranium activities in New Mexico, Utah and \[yoming, the company is involved in joint development work on iron deposits in Australia and potash deposits in Canada.

Evqns'Exponsion Option

Evans Products Co. has obtained an option to purchase stock control of Aloha Lumber Corp., Aloha, Washington, at a total price in excess of $3 million.

Aloha has cttting rights to eome 750 million board feet sf standing timber on 32,000 acres on Quinalt Indian Reservation as well as a saw mill, shingle mill and other properties.

Nqme Chonge

St. Regis Paper Company is now simply St. Regis as a result of a corporate identification program recently launched.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-266i1 or STate 3-0544.

A. W. NETH. Lumber Sales

Growth and diversification of the company led to the name change, The company was founded as a newsprint manufacturer in 1899 with a single mill in Deferiet, New York. Today St. Regis produces lumber, plywood, plastics, food processing equipment, specialty consumer paper products, in addition to a broad line of pulp, paper, paperboard, packaging and other converted paper products.