BE gATIgFIED "BIJY AlvlER tCAN" AilrERICA]I HARDWOOD co.

l9OO Eost l5th Street . Los Angeles 21, Colif.

Wells Folgo Bonk Reviews Lumber Industry

The Wells Fargo Bank of San Francisco, in a retent review of California's lumber industry. has revealed that the State's 17 million acres of co--erii"l forest land hold 360 billion feet of standing timber.

That's enough wood to replace every one SO-plus million dwelling units with a new home.

of the nation's California-style

^ Among all the states, California ranks second only to Oregon in lumber production. These two States, plus \Alashington, account for almost one-half o,f the Nation's lumber output.

The lumber industry is concentrated in Northern California, with Humboldf and Mendocino counties at the top, followed by Shasta, Trinity and Siskiyou counties.

^ The- importance o{ the industry to the .economy of the State is emphasized by the fact that three related iridustries -paper and allied,products, lumber a.nd wood products, and furniture and fixtures-employ about 106,000- persons, with an annual payroll of more thin 9500 million.

Building^materials stores in California in 196l reported sales of $1.2 billion.

New Furniture Merchondising Aid Avoiloble

"'Why Wood Is Best For Furniture" is the title of the latest in a series of colorful illustrated pamphlets explaining how wood can be used to enhance the appearance-and in-crease the operating efficiency of the home. Written for the consumer, the pamphlet can be used most effectively by the furniture salesman.

"Today, American designers and furniture craftsmen are ln{ing new ways to use wood," the folder explains. New finishes and new shapes have been developed "that take advantage of wood's natural richness and intiinsic strength. Add to this your wide range of selection-furnitur,e for iny taste, any room, any use indoors or out. It's easy to see why the fine wood furniture you buy today could become the heirlooms your grandchildren will cherish."

As a result, the pamphlet points out, today's well-made wood furniture is available at a price that fits just about everyone's budget. Technological changes durin! the past several years have led to many inrprovements in construction, finish, and design. And, since there are more than a hundred commercial varieties of wood g'rown in the United States, the buyer has a wider choice of style and finish than with any other material. Because of the inherent toughness and stability of wood, rvood furniture also remains beautiful far longer. Many examples of wood products have remained in use thousands of years.

Wood provides a profusion of color tones, grain configurations, and textures that give the designer an unlimiied opportunity to exercise his imagination, the folder points out. It is also the most workable of all materials, which means that it can be shaped- turned, carved, joined, and fastened in a virtually infinite number of ways.

"Wood," the pamphlet explains, "adapts itself perfectly to the demands of every furniture style and period, from the ornate delicacy of French or Italian Provincial through the simple sturdiness of early American to the clean-limbed grace of Danish modern."

The pamphlet includes a number of pictures showing ways in which dining room, living room, and bedroom pieces can be tastefully arranged.

Single copies of "Why Wood Is Best For Furniture" are free to furniture dealers and manufacturers and interior decorators. Write to the Wood Information Center, National Lumber Manufacturers Association, l6t9 Massachusetts Avenue, N.W., Washington 6, D.C. The pamphlet is available in quantities at $2.50 per hundred. Earlier pamplets in the series, covering cabinet work and built-ins, doors, windows, floors, siding, paneling, framing and sheathing, and kitchen cabinets. are also available.

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