New Profit$ New Sales Ideas

I\EW PRODUCT$

New Kits Liferature

A new lirterature package, outlining the seven basic steps ,involved in us,ing the Executive Kitchen Designer perspective drawing kit, is now available through KITS, INC., 75 E. Wacker Dnive, Ch,icago 1, Ill. T'he package contains a l6-rpage instruct'ion book, an 8-page p,rimary k,itchen planning book and six 4-page questionnaire ana'lysis fo,rm's to secure the necessary customer information for designing or remodeling a kitchen.

This l,iterature is included in Art Johns' drawing kit whiah consists of 16 master grid sheet's for l-point and 2-point perspective renderings and fo'r floor plan and elevation drawings. The complete kit, which sells for $49.95, also contains a drawing board, Tsquare, triangle and all d,rawing materials in a lea't.herette carrying case. The literatu,re package may be purchased 'seperately for $5.@ postpaid. Other items in the kit are priced at $22.54 br tlre nraster grid s,heets, $12.50 for the drawing equipment and $15.0 for the carrying 'case.

Dirploy Adoplrr. f his trrnsporcnt ribbon with sompfc of new 7/15"-thick Craftwoll prefini:hed hordwood poneling is qvoilablc frec lo Weycrhocucor wood productr drolcrr. Cloor rtrip with octucl romplc al boilom hc: odhcrivc pcd cl top for eory fcrtcning to existing declcr disployr. Erlrorhick Crufiwqll which con bc opplied direcl to rluds for in-plocc sovings is ofcred in seven :elecled hordwoods, ll color lones, ond lenglhs lo lO'. Ask your Weyerhceuser Company, Box B 155, Tocorno, Wqsh.

Home lmprovement Club Lounched By Masonite

A Home Improvement Club which sponsors a home improvement con'test has been launched by Masonite Corpo'ration. Purpose is to stti.mulate home improvement projects throughout the country between now and yearend.

Ilomeowners may join the club for a 50cent fee. As members, they receive a series of six home improvement project plans plus a ful,l-color booklet which illus'trates and describes remodeling ideas for nearly every room in rthe house.

O'nly club members are eligible to enter the contest, in which prizes of $100, $50 and $25 series E U.S. Savings Bonds will be awarded. Enrtries in the contest must be received by Dec. 31,1962.

, To enable Mason,ite dealers to benefit : from the club and contest, narnes of club members are being sent to leading deale,rs ' by the company. Dealers thus are given an ' optportun'ity to offer design and planning ' service to club members and sell them

A comprchensive progrqm to help deolerr intro- necessary ma,terials. duce Celolex Fcrm-Woll hqrdboord ponels to fheir Bo,th the club and the contest are being cu3tomel3 is now qvqiloble from The Celolex Cor- supported stro,ngly by Masonite c,ons{uner qgrcrion, The promotionol pockoge includes o color- magazine adverrtising,-with initial advertise_ ful 12 x I7-inch counter or-woll disploy (pictured) -.it. .pp"r'ing in-june issues of popular which is printed on on octuol somple of Form-Wcll, c new rype of hqrdbocrd ponel developed speciolly for Science and Popular Mechanics' Alt'hough form rervice buildings, A forr-pog" foldlr for'cu- most club mernbers are expected to be obtomer use lolso pictu-redf feoiures benefits ond uses taiined through this advertising program, of Fcrm-Watl, plus opplicotion inslructions. dealers are also being supplied wi'th enr'oll-

Abo inctuded in rhe progrcm for deoler ure ore lment blanks and are being urged to enlist newspcper od molr, which ore toilored to 6t speci6c ttheir customers directly. form narkets; scripls for one-minuto rcdio commer- Seasonal plans will be sent to club memciols_; ond 6 x l2-inth producf somplee, which ore bers on such projects as outdoor living lobeled wirh deroiled product informction. fooms, fences, gaiage storage, Chris,tmai

For further informotion, write lte Celotex Cor- decorations, Sip 'n Snack center, and a Gay porotion, 120 5. loSolle Street, Chicogo 3, lllinois. paree recreation room.

Outstanding projects completed by club members and those which are awarded contest prizes are expected to be featured in several of the leading consumer magazines and in home improvement sections of newspapers.

Revised Edition

Architects, engineers, instructors and others vvho own the 1958 edition of the Douglas Fir Use Book may bring their c.opies up to date without charge by writing to the West Coast Lumbermen's Assoc'iatio'n, 1410 S. W. Morrison Street, Portland 5, Oregon.

Two new chapters, plus ten pages of revisions, will be sent on request to holders of the 10,000 copies distributed of t,he awardwinning '58 edi,tion, reports T. K. May, WCLA's technical director.

New chapters in the Z9-page supplenrerrt are entitled, "Hyperbolic-Paraboloid Shells" and "Wood Tanks and Pipe." Revisions include up-to-date charts for grades and stress grades of West Coast species of lumber, and new load values for timber connec'tors.

The free supplemenrt makes the '58 ed,ition comparable in content to the 1961 edition. l'he latter is available from WCLA at $5 per copy.

Sturdy, qttroctive counter-top Fore line demon3lrotion mounl offered free to deolers by Sorgent & Compony in on inlroduclory order deql. Mount includes deqle/s choice of c push- or lurn-bullon key set, c splir-ftnish privocy rel wilh emergency releose, o sloinless rteel knob pull, ond o mounted somple of the non-mortise odiusroble 3trik6. Colorful heqder describes feotures of lhe Fore line's color coordinqted knob inserfs, ond other feotures of the line. Specicl introductory deol olso ofiers individuol lockrel romple mounts, fircd copper gold key prosenlction kir, ond boring jigs. For fudher informciton, wrile Sorgent I Compony, New Hcven, Conneclicul.

Help For Lcgging Housing Developments

Johns-Manville Corporation has announced a new program ,to finance, build, own aird oprerate on an in,terim basis private water and sewage systems anywhere in the United States where needed to help developers get lagging, medium-sized housing developments underway.

A great many potentially good and urgen,tly needed projeots in the 500 or more homes category are in a- sont of financial "twilight zone," aocording to R. F. Orth, Sen,ior Operating Vice President. "They lack capital and technical experience for construc,ting water and sewag'e facilities needed to make ordinary land suitable for housing development," he said.

"The new utility development program is designed to help these lagging projects become going enterprises so banks and insurance companies will be inclined to provide necessary financing. When the h,ousing d'evelopmenrts are completed, Johns-Manville will .make the private utili'ties available for acquisition by the comm.un.ities concerned or public utilities," Mr. Orth sa d.

In the initial pha"se of the program, JohnsManville will investigate the po,ssibilirty of utility development projects in New Jersey, Wisconsin, Illinois, Texas, Oregon, California and Florida, and gradually extend the program to other areas.

Mr. Orth emphasized that the b.iggest problem holding back housing developmenrts today on o'therwise suitable land is in,adequate water and sewage facilities. Once the u,tilirty problem is solved, all other problems that tend to slow down housing developments begin to disappear, he said.

The J-M urtility program specifically is devised to help the developer of the mediumsized tracts. Most d,eve,lopers in the 500 house categ'ory have in the pas,t operated within municipalities. Water and sewage facilities were available and posed no special problems for them in financing and engineering.

Now tha't suitable building develop,ment land in municirpalities is becoming more and more scarce, Mr. O,rth pointed o'ut, these medium-sized tract developers are forced to tuln to the outlying areas, often between or adjacent to 'two or more built-up sections where nearby municipalities find it impractical to p.rovide the necessary water and sewage utilities.

Many developers of medium-sizecl tracts have neither the fin,ances nor engineering capabilities to han'dle ,the utility end of their developments in addition to the actual subdividing of their tracts and construotion. As a result, Mr. Orth said, many housing develop,rnents are being re,tarded all over the nation. "If we can get so,me of these housing projects moving, Johns-Manville will be performing an essential s,ervice for the nation," Mr. Orth said.

S. H. Painter, Jr., South Orange, N. J., has been appointed Manager for Utility Development and assigned resrponsibili'ty for the new p,rogram, Mr. Orth announcecl. He is a Bachelor of Science graduate in mechanical engineering from Lafayette C'ollege, with a M,aster's degree in Business Administration from the Harvard Graduate Sc'hooi. He joined Johns-Manville in 1957 afte'r previous engineering responsibilities with the Gene'ral Elec,tric Company.

H. R. Oglesby, Jr., of Kansas City, Mo., has been retained by Johns-Manville as a consultant in developing the new program.

A 1938 graduate of Georgia Tech., he has wide experience in the water and ser!'age development fie,ld and is well-known throughout the industry. For the last 12 years he has been Vice President and General Manager of the Mun'icipal Service Company of Kansas City, Mo., a subsidiary of the J. F. Pritchard Company. He will work wirth Mr. Painter on all phases of the J-M utility clevelopment program and represent JohnsManville in negotiati'ons with rlevelopers, Mr. Orth said.

Lssco's First-Hqlf Net Tops All Of lost Yeor

Ne,t earnings of Lasco Industries, for the six nronths ended June 30, 1962, u'ere 55 per cent higher than the t'otal for all 12 months of 1961, President Roderick Lynch reported. The Montebelio, Calif., manufacture'r of fiberglasrs building panels, chemicals and plasrt.ic pipe netted $42,367 during the six months, equivalent to 1l cents per share, on sales of $1,633,791, as compared with $8,485 or 2 cents on sales of $1,353,385 for the like l96l period.

During all of 1961 the cornpanl. earned $27,725 or 7 cents on sales of $2,706,,130. Sales this year are expe'cted to top $3,000,000 for the first time, Lynch norted, and net operating income should exceed the $56,015 earned in 1960, the previous l2-month h'igh, by a comfortable margin.

New plastic pipe product,ion equiprnent ordered for ins'tallation in Septe'mber will increase that division's produ'ction capacirty by 30 per ,cent, acconding to Lynch. He sa,id all three divisions of ithe company currently are u'orking on a 24-hour, five-da1'-a-week bas,is to meet increasing demand.

ln Correction

We really booked a boo-boo in the Smith-Robbins ad in our August 15 issue. \Me (blush) left the phone number out of their ad that appeared on page three. The number is Pleasant 3-4321.

So when you want good lumber, give them a call. They are located at 6800 Victoria Ave., Los Angeles 43, Calif.

Tell them we (finally) sent you.

SBA Survey Shows Associotion Membership Poys Off In Dollors

It does pay to belong to a trade association devoted to the interests of a trade or industry.

Proof of this was disclosed in a survey published by the Small Business Administration and reported in the article. "Does It Pay to Belong to an Association?" by Harold J. Ashe.

The survey, which covered nearly 400 retailers, asked whether or not they subscribe to trade journals or belong to trade associations.

Seventy percent of those interviewed subscribe to one or more trade publications, while 67 percent belong to a trade association.

Further inquiry revealed that those rvho subscribe to trade publications enjoyed an average 50 percent greater gross receipts t{ran non-subscribers, ind association members average 57 percent more volume than non-members.

The survey pointed out "It is significant that the firms reporting the greater median gross receipts were those whose manag'ers or owners apparently recognize values to be derived from trade association memberships and trade journal subscriptions."

Implied but not stated was that those retailers whose average volume was lower were the ones who could receive the most benefit from association membership and trade journal reading.

Dry Pressure Treqtmenl For Plywood Eliminotes Weighl And Grqin Roise Problems

Exterior fir plywood with a new dry pressure treatment that prevents rot and termite attack, yet adds virtually no weight and does not alter the appearance, has just been placed on the rnarket nationrvide by Georgia-Pacific Corp.

Nloisture content is not increased, the grain raise caused by standard wet processing is eliminated and the new panels remain unchanged in both dimension and appearance, according to Frank V. Langftt Jr., G-P's western plywood rnarketing manag'er.

The painting and gluing advantages of untreated fir plywood also are completely unaffected, he added.

Developed for all types of construction, including marine, the ne'iv plyrvood is said to be permar-rently protectecl against both dry rot and damp clecay in addition to termites. The treatment does not cause corrosion of adjacent metal or metal fasteuings, the announcement said.

The new dry pressure treatment, using petroleum gas instead of water as the carrier, r,vas developed by Koppers Co. It is in the same cost range as other pressure treatments and uses long proven pentachlorophenol as the protective agent, it was revealed. Panels clo not have to be kiln dried after treatment.

Georgia-Pacific, now the nation's largest plywood producer, is marketing the new panels in all standard thicknesses fron /a-inchto /i-inch. A standard G-P price list has just been issued for carload lots and less-than-carload orders are being handled initially on a special quotation basis, Langfitt said.

Additional advantages of the new process, he indicated, include an almost complete lack of the usu,al treatment odor vvithin a few hours after pressure processing.

(Tell them Eou saw it in The California Lumber Merchant)