Are you receiving your share of the $13 BILLION Home Improvement Mark et?

In 1960, $13,120,000,000 was spent for horne modernization . 75% of the total new home uolume that year. Sources indicate that a $69 billion bachlng of modernization exists in the United States, with an additional $16 billion deueloping each year.

HOu' GAN YOU PENETRATE THIS MARKET?

The National Home Improvement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to spend within their means for home improvements as an investrnent in better living.

H('u' DOES THE N. H.I. G. WORK?

As your spokesman. the N. H. I. C. meets with FHA, congressional committees and industry leaders to recommend home-improvement stimulating prcgrams. Asyour educator,itholds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelers by mail. As your public relations counsel, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling. .plus distribute booklets by individual industries directed at increasing the total home-improvement market.

\^'HAT CAN BE DONE IN VOUR TRADING AREAS?

Your local chapter of the N. H. I. C. can institute a program which will stimulate remodeling throughout thearea.Openhouses...seminars...newspaperreleases...ahome-improvementweek...theseandmany otherpromotions can be outlined by the National Home Improvement Council. And with the home-improvement council sticker on your door, you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers.

WHAT CAN IT DO FOR YOU DIREGTLY?

It gives you an opportunity to work with other leading firms on an industry level . . and to make more sales and profits accordingly. You can use the council as an advisory service to keep abreast of developments. .. participate in education, publicity, promotion and public service programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

HOu' GAN YOU LEARN MORE ABOUT THE N. H. I. G.?

Fill out the coupon below for further information about the N. H. I. C. . and your free copy of the booklet "The National Home Improvement Council and What it Means to You!"

Clcr1l's New Trimmqsler in Development

The new TRIMMASTER double-headed Mite,rsaw has been ann,ounced i,n developmen,t by the Construction Automation Division of Cla,ry Corp,oration. Available in rthe early fall, this machine repres,en,ts another step forward in con,struction aut,omation f or the dealers and manufacturers of pre-hung door units or other trimmed componenits.

Adjusrtme'ntrs for widLth up to 4 inches, length from 1 to 9 fee,t, angle fr,om 45 degrees to 90 degrees, thickness to ll inch, and a spe- cial adjust'menlt for cuttin.g headers, are des,ign,ed for rapid set-up.

The TRIMMAS,TER, working on the principle of ln arrtomatic record-changer, feeds a s,tack of uncut trim from a loaded magazine inrto both independen't cutting heads simu,ltaneo'usly, malces the des,ired cuts on borth ends, srplines the 45 degree cut,s, ejecrts the material into a waiting dolly, at the rate of six priec.es per minu,te, and all without the need of an operator, Clary Corporation, ,Construction Automation Division, Box 562, Depa,rtme,nt BMM, Fort Worth, Texas.

'How To" Kit

The National Home Improvement Council has made available to its local member,s a comprehensive kit of maiterials on "How To Establish a Profi,t-Maki'ng Home Impnovernent Council."

The kit, ainred at helpirrg local remodel,ing businessmen form new NiHIC chapters, was prepared by the American Gas Associa'ti,on and Gas Applirance Manufacturers Asso,ciation. AGA s.ent copies of the kit to all its member gas companies rthroughout the country and asked th,at they help take the lead in chap,ter formations.

"The experience of dealers and contr,ac,tors in Cleveland, Long Island and a score of other p,laces has showm trhat a s,trong local chapter adds substantially t,o the p,rofit opportunities of its members," according to NHIC Executive D,irector Edgar V. Hall. Arnong them, local ch'apters this year have successfully conduoted dozens of differe,nt programs to promote in,creased consumer interest in home improvement, to train salesmen, to improve advertising 'and sale,s p,ractrices in ,the rindusrtry or to devel,op adtual sales leads for members.

Every functioning chapter, Hall s,aid, is proving that "united effort by the ,indu,stry at the local level has vastly greater effect than the indtividual efforts by sc'attered, disorganized compranies."

Included in ,the new organizing kit are suggesti,ons on a chapter p,rogram and special projects, suggested by-laws, organizational procedure and guiderlines for a su.ccessful publiclty p.rog'ram.

T,o ob,tain a copy of the kit, write National Horne Improvement Council, 87 Madison Avenue, New York 16. N'ew Yo,rk.