J. YIf. HENDRICK CO.

WHOLESAI.E LUMBER

"Serving ]he Colilornio lumber lndustry"

MIXED SHIPMENTSRAlt or TRUCK AND TRAIIER

DEPENDABLE

B0HI|H0FF LUMBEI G0. Inc,

WHOLESAI.E DISTRIBUTOBS

QUAUT' *B0LUMG0''

| 5oo so. Alomedo oFrrcE & YARD' Rlchmond g-g24s los Angeles 2l

Hlgote 4-0633

P.O. Eox 615

OAKTAND 4

Jim Hendrick

H. W. "Honk" Aldrich

Tom Rollinson

Paeifie Lumber Dealers Supply Inc.

25914 President Ave., Horbor Cify, Colif. P.O. Box 667

DAvenporl 6-6273

Telephones: SPruce 5-346t TErminql3-6183

Monufoclurers ond Jobbers of SASH AND DOORS TO THE RETAIT TUMBER DEATER

Pine Mouldings For Every Purpose

DAvrs 9-41 t 5

Former Whire House Aide

Nomed to Key Lumber Post

Shane MacCa,rthl', Executive Director of the President's 'Council on Youth Fitness from 1956 to 1961, has been appointed Director of Co,rnmunity Programs for the National Lunrber Manufacturers Asso,ciation, Washington, D.C.

Prior to his service as the first head of the Youth Fitness program, MacCarthy held a successio,n of key Federal posts dating back to 1934. These included high-level positions with the Central Intelligence Agency, State Department, I-abor Department, Office for Emergency Management, National Defense Commission, Executive Offic,e of the President, Agriculture Department an(1 Interior

Department. He saw active duty tenant Co'mmander with the U during World War II.

Lieu- New Floor Finish Navv Development From Corgill

Nationally a.cclainred for his taleuts as a lecturer and pubLic speaker, MacCanthy has been active in civic, educational, business, professional, veteran and other comnrunity activities.

In his new position he will work closely with members of the lumber industry th,roughout th,e coun,try to develop local understanding and support of industry policies.

Commenting on the appointment, Mortirner B. D,oyle, Executive Vice President of the National Lumber Manufac,turers Association, declared:

"Shane MacCarthy brings to the lumber industry a background rich in the qualities that will enable him to do an outstanding job in the field of community relations. His vast experience in dealing with leaders of Congress, the Executive Branch, state .and local governments, busin.ess, education and other important areas of American life will enable us to heighten the awareness of forest-based conmunities of their stake in lumber's future. "

MacCarthy's past ancl presen,t affiliations include the Boy Scouts of America, D. C. Crippled Children's Society, Society for the Advancement of Management, American Academy o{ Political and Social Science, and American Legion. MacCarthy holds a Doctorate in Jurisprudence from New York Universi'ty atld honorary doctorate degrees from Salem (W. Va.) College and the Ohio Coliege of Podiatry.

Married and the father of five son's, MacCarthy lives at 3420 Legation Street, N. W., Washington, D.C.

Floor finishes which offer aclvantages to both the home builder and home owner are nrade possible by the development of a new urethane resin-Polyurethane 1459-by Cargill, Inc., Minneapo,lis, Minn.

James M. Stanton, director of Cargill's urethane coating develorpment, says that floor finishes bas,ed on Polyurethane 1459 dry faster, look better and last two ,to three tinres longer than regular floor varnishe,s and lacquers. He points out that builders can use these properties of urethane coatings as an extra selling f eature to prospective ltome buyers. To the housewife, the long life of urethane floor finishes, plus their outstanding resistance to scratches, rnarring and stains mean many hours less work. Women will also apprecia,te the way urethane coaitings bring out the natural beauty of wood floors.

Urethane floor finishes can be easily applied by brush or larnb's wool applicator just like conventional varnishes. A sealer coat and one top coat will provide a finish with sufiEcient build and holdout on new u'ood flo,ors. Coverage is 500 to 700 square feet per gallon. Under nomal drying conditions, the floor can be walked on af,ter four hours. Overnight drying is recommended, however.

The remarkable wear life of Polyurethane 1459 coatings has been ,proven on wood floors in homes, gymnas,iums, factories, textile mills. bakeries. warehouses ancl retail stores. Mr. Stanton predicts that urethane finishes will find rapid acceptance by professional floor finishers, who will buy about 2rl rnillion gallons of floor finishes for new lronres alonc in 1962. The total market for floor coatings in the U. S. is now estimated at 5 million gallons yearly.

There is a real likelihood that the ou,tstanding perforr.nance level of urethane floor finishes may reverse the trend away from wood floors and increase the total floor varnish market, says Mr. Star.rton.

Cqrloons To Creqle Interest

Comic cartoons, with appropriate words to match, are being used efiectively in monthll' rnailings by four large Oregon Douglas Fir plywood manufacturers to tell the storv of their high-quality Teco-Tested product.

The Willamette Valley Lumber Co., and Willamette National Lumber Co., both of Dallas, Ore.; Western Veneer & Plywood Co., Albany, Ore., and the San.tiam Lumber Co., with plants at Sweet Home an,d Lebanon, Ore., are sending the mailings rto a combined list of more than 1,200 distributors in t'he Linited States. All told, there will be eight mailings this year.

Each mon,th rthe mailing is in different color, rvith envelope to match. All emphasize the same points, h,61vsyg1-rifaou Can't Buy A Poor Piece of Teco-Tested Plywood." One re'cen.t mailing, showed a tinhatted workman, leaning against a pile of logs as he prepares to eat lunch. He is seen opening his sandu'ich. This message, in part, follows:

"Nels Larson, one of our la,the operators is a fussy ,man when it comes to sandwiches. He always takes them apart to see what his w.ife rputs in them before he bites tn-

"But not all sandwiches are that easy to inspect. TAKE PLYWOOD FOR IN-

STANCE (It's really a wooden sandwich). You just can"t lift off the top to examine what's inside. As you know, the inner plys and the glue line are what gives plywood qualiti'.

"Here's where the Teco inspector irr our mills performs a real topnotch service f or 1'ou. He not only checks the quality of the veneers on the outside, but he also checks the glue and glue spread, too.

"You know w,h,at you buy when you buy pl1'wood with a Teco grade stamp each piece is up to specLification,s ,clealthrough it's a 'good sandwich,' you can buy with co.nfiden,ce. "

Sales m,anagers for the plywood mills repor,t the resrponse to the monthly mailings have been excellent. "It gives us an,other opporrtunity to keep our customers reminded of the high quality of the plywood they are selling," is the report.

The "Teco-Tested" quality conrtrol process was inaugu,rated m,ore than three years ago when a group of West Coast plywood manuf acturers felrt the need for a dav-bvdaf irr-plants grading and testing r"-iie by an independent organization. Timber Engineering ,Company, Washington, D. C., with regional laboratory at C,orvallis, Ore., performs testing procedures in accordan,ce wi,th FHA to assure oomlpliance with it,s standafos.

The trade's high regard for the Teco gra<1e stamp is due to Teco's "dailv-in-thenrill quali'ty control" procedure, .r-p"ny officials poin,t out. This is in force 24 hours daily at all plywood mills which have passed the rigid qualifications for the TECb enclorsement label. This procedure includes daily grading and inspection at each mill bv an independent TECO ,technician, to guar- antee consistent top-quality control.

Douglas fir and Western softwood pl1'w'ood, with the Teco-Tested oval grade stamp, are readily accepted by bu,ilding corles throughourt the country and by federal housing lending agencies.

Pretly Jo Courtlond of Porf lond, Ore., hold: two somples of cqrfoon-lype letters being moiled monthly lo more thon 1,200 dislribulors oround lhe nstion by four lorge Oregon plywood mqnufqcturers. The moilings, difterent eoch month, ore being distributed by Willomette Volley Lumber Co., Willqmette Ndlionol lumber Co., Western Veneer & Plywood Co., ond Santiom Lumber Co. They rmind distributors of lhe high-quolity plywood resulting from rigid Teco-Tesling.