BIUE DIA]Y|OII|D GYPSUJy| uniror IIIATTBOARD

Frank Paramino and his bride ventured up through northern California and southern Oregon the last two weeks of July for a vacation and visits wi'th Paramino Lumber Co. suppliers.

Phil DuBaldi has been named manager of \ran Fleet Wood Produots, Arcata. Phil comes to Van Fleet from Weyerhaeuser and prior to that he was sales manager of the old J & W Lurnber Co. at Orick..

Ralph Lamon left Lamon Lumber Company biz in the capable hands of Gordon Saunders, Pat Tynan and Bob Bolton while he enjoyed a vacation with the family at Tahoe ,the firist two weeks of August.

Twin Harbors Lumber's Jim Frascr, and the Fraser fam,ily, rented Bill Leonard's beau,tiful chalet at Squaw Valley for a fun vacation the first two weeks of August.

. Surface Taper

Congratulations are again in order for M. L. "Duke" Euphrat of Wendling-Nathan Company, San Francisco. The Duke celebrated his 86th binthday on August 8, with a couple of toddie.s and a cigar with several close friends and as'sociates. Next day it was back to work at his 564 Market Street offices, 5 day a week as usual (except when the ponies are runing at nearby Bay Meadows).

Jack Hill, Warnock Sales Co., Menlo Park, spent th€ last two weeks of July in the Midwest and East on business.

Elmar Brock, Tarter, Webster & Johnson, Newark, vacationed in the Eugene, Oregon, area with the family the last two weeks of Julv.

Ferry Beckstrom, until recently associated wi'th Diamond National Corp. at Sacramento, has joined S,teiner Lumber Co,mpany at Sacrar:nento.

Proud papa Fred Kellaway escorted his daughter Carolyn down ithe aisle to become Mrs. Ray Nebergall on August ll. Fred is an officer and buyer for Bailey Lumber Cornpany which maintains headquart€rs at Walnut Creek and operates yards at Napa and Clear Lake Highlands.

Bill MacBeath spent the firs't ,two weeks of August searchirrg th.e sand dunes and tropical nightspots in Hawaii for MacBeath Hardwood Co. business.

Gordon Livingston has been appointed nlanager of Bailey Lumbe,r Company's Napa yard. Prior to moving to Napa, Gordon managed Bailey's Novato yard which was recently sold to John Castleman of Mill Valley.

Blue Diamond uniformity-so highly valued by craftsmen- assists in the economical production of quality walls and ceilings.

LOS ANGELES CALIFORNIA SALES OFFICES THROUGHOUT THE WEST

Retirement plans were recently announced by Henry Winfree of Walnu,t Creek. Henry and his bride of 40 years are anxiously awaiting delivery on their new horne-a custom built 17' by 53' Budger Expando Home scheduled for complet,ion on September 15. The Winfrees will sell their Walnut Creek home and direc,t their rolling palace on wheels lo 220 Marvista Way, located in the Blue Pacific Mobile Park near Sea Clifi Park, Apt'os, California,

Henry officially closed his doors at 2717 Nor,th Main Street, Walnut Creek, on August 17, after 35 years in the lumber industry. He originally started the lumber business part of his career wi,th the old Redwood

Manufacturers Co. in 1927. Later, he joined Dant & Russell and remained with that firrn until its sale in 1956. Henry then tea,med up wi'th Pat Tynan to operate a brokerage business in San Francisco, later "goittg irt alone" as W. H. Winfree Co. at Walnut Creek.

We are hes,itant to expand further on Henry's ret,irement be,s2us. we wrote a glowing ,tribute to this man's devotion to duty and the lumber businers,s back in late 1956-and he stabbed us in the back by opening up Winfre€ & Tynan Lumber Co. before the ink was dry on his "ret,irement" ,ite,m. For that reason, we hereby adopt a "wait and see" policy.

Bob Patrick, head of Emsco Plywood in Oaklan.d, spent mid-August in Sanrta. Barbara vacationing with the family.

Announcement was made last month of the fonthcoming marriage of Mary Alice Barto,n to Richard Gavotto, son of Mr. and Mrs. Carl Gavotto, prominent San Diego lumbe,r family. Miss, Barton is a graduate of Moun,t St. Mary's College, Los Angeles, and attended the University of Madrid, Spain. Dick Gavotto, a newspaper reponter for the Culver City Star, is a graduate of the University of Santa Clara, an,d rece.ived his m'asters degree in journalism from UCLA. The couple will be married in a noon nuptial Mass October 27, in San D,iego, and will make their home in Los Angeles following a honeymoon trip to Mexi,co.

On August 15t'h Ed Fo'untain, prominent Los An,geles wholesale lumber d.istributor, Lloyd Cole, well known Los Angeles retail clealer and beachcomber Bill Stuart embarked for Hula Hula Land and two weeks of business and pleasure. While in the islands Ed and Bill will cover the waterfront ,in the promotion of the various produats produ'ced and distributed bv Ed Founrtain Lumber Company.

Bruce Kellar, formerly associated w'ith Jordan International Company at S.F. International Air,port, joined .the sales staff of I)ant Forest Products at Menlo Park earlv last month.

Lyle Brewster, Southern California representative for Hobb,s Wall Lumber Co., welcomed another grandson on his own birthday. Lyle says ,it was his "close 39th" birthday. This is his fourth grandchild.

Redwood Region Conservqlion

More than ,600 miles of Redwood Region Streams have been opened, or kep,t open, to passage of m,igratory 6sh as an integral part of nomal logging operations, according to survey data recently compiled from members of the Redwood Region Conservation Council and reported by the president of the organization, Roy G. lVagner, fores.t manager, Masonite Corp., Ukiah.

man-hours expended by industrial logging crews on Tree Farms and other private forest lands in the region.

The RRCC is a privately sponsored organization dedicated to "wise-use" management and conservation of fores,t resources; its membership represents a cross-section of the business, economic and professional cornrnunity of the north coastal region.

The stream survey included the larger land-ownerships of the region, Wagner said, and reflects stream clearance projects of the pas't several years by fore,st landowners and logging operators of the redwoodDouglas fir area.

Labor and equipmen,t costs accumulated during the several years amounts to approximately $170,000 ancl includes nearly 32,000 llrrsonite Corporotion hos ovailoble for lumber deolers two folding counler disploys which show llVz"xllt/2" scmples of Royolcote cherry ond wolnut groined ponels, respectively. The reverse sides show room 3ettings with rhe focrory-finished hordboor{ ponels ond punchy soles points. Grommets in ecch disploy permit the deqler ro hcng it on q woll wilh either side exposed. Folded eor, eifher or borh dirploys mcy be token under o solesmqn's orm tc coil on prospecls in iheir home. Now

Your Dependable Source of Supply

P(|I{DER(ISA PII{E . SUGAR PIilE . WHITE FIR D(IUGTAS IIR . CALIF(IRNIA I]{CE]{SE CEDAR

With vost foresl resources, modern plont & focilities, men with yeors of lumber experience ond now os o port of the outslonding pulp ond poper orgonizqtion Kimberly-Clork, we con supply you the lumber you wonf when you wont it.

ofhere's nothing in the woild like woodo lor

Home Conslruction Interior Trim Ponels ' Box Shook ond

Consumer Products from Wood Fiber

Creative Selling

"Creative selling involves the selling of benefits-not price-to those rvho have not used it before--or in fewer applications. At times we perhaps are all guilty of attempting to divert business from another to ourselves and that probably will continue. The thing to remember about this is that creative selling increases profits and, consequently, one can afford to spend much more time and effort in so doing-whereas, on the contrary, all diverting can do is to tear down the profit structure."-William H. Hun! Vice President, Georgia-Pacific Corp., in an address before the IHPA Convention in Palm Springs.

OtD GROWTH REDWOOD

"Compilete lnventory-All Slzes & Grudes, Green or Dry-tor every lntJpor,s"

SER,VING THE SOUTHWHiTERN RETAIT DEALER WITH CHOICE home

"The conclusion is inescapable that lauan plywood has largely created the markets to which it caters, and that it has not in substantial degree encroached upon markets that have been supplied in appreciable measure by hardwood plywood of other species, whether imported or domestic."United States Tariff Commission, Escape -Clause Investigation No. 77, June,1959.

"The trouble with business today is that too many of us pray with our friends and customers on Sunday -. and prey upon them the rest of the week." Anonvmous

$2 Million Lumber Fire

Fire on August 6 did an estimated $2 million damage to the Westside Division plant of the Pickering Lumber Company, Tuolumne City, California.

By the time it was controlled five hours later, it had destroyed 7 million {eet of sugar pine lumber, three giant storage sheds and seven smaller buildings.

For several hours the blaze threatened the town. which is clustered around the giant plant. Many of the 1800 residen.ts had packed their belongings into their cars in preparation to flee.

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA

LCL FR(IM YARDFAST PICK.UP

IIIRECT SHIPMEI{TS VIA RAII tlR

TRUCK & TRAITER-10 CAR S. P. SPUR

TRACKADJACEI{T T(| ALL FREEWAYS

COMPLETE MILL FACILITIES AT OUR 10 ACRE WHOLESALE DISTRIBUTION

PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"lhere is no SUBSfltUfE lor EXPERIENCET"

It is reported that arson experts have been asked to investigate the inferno-like blaze. "I don't know how it could have started by itself," said Merle Do.llin, chief of the Tuolumne City Volunteer Fire Department.

The plant is the town's only industry and employs 350 persons. It has been struck for three months by the Lumber and Sawmill Workers Union. The Pickering Mills in nearby Standard have also been strike-bound.

"SERViCE is our porumounl slock-in-Irade"

Kvql Double End Tenoner

Kvolheim Mochinery Compony, Pelolumo, Colifornio, how on odditionol extro hmvy duiy mochine qvoiloble-the KVAI 1050 Tenoner.

The porticulor mochine shown is let up lo size doors for widrh. lt hos four 2 H.P, eosing molors, two l0 H.P. sow motors, ond two 2 H.P. belt sonder motorr. One inleresling conslrucfion feoture is lhe choin which incorporotes the heovy f 120 roller links. These ore used between cqst chonnel shoped connecling links. The cosl links weigh obour 5f eoch. They hove *rnee times the lengih of pitch of the f 120 choin, i.e., 11h" belween pins. These ore precision ground ond fitted with removoble rubber block pods. The choin rides in plostic woys (quickly reploceoble) over stondord f 120 sprockets, opproximotely 20" in dio.

The molor mounl syslem is unique in it's derign, For doors, tha bevel odiustment is mode such lhot movement up ond down will follow the desired ongle. This enobles the operotor to odiusi for new surfoces on the belt sqnder: ond olher devices wilhout touching the in ond oul 3etting.

This mqchine is built for heovy industriol ure moinly for the plywood, boord, ond door induslry. The monufociurer would be hoppy ro supply further informolion.

Cabinetcraft Serves

Clear Lake's Booming Summer Trade

Like the sign sez, Cabinetcraft Corporation, newly opened building materials center at Clear Lake Oaks (Lake County), offers a complete line of paints, builders hardware, electric supplies, plumbing, hand tools, garden tools, mouldings, doors, plywood, cement, floo,r tile, cabinets and millwork Built and stocked in just six weeks (to be ready for Clear Lake's booming summer trade), owners George and Sally Dains celebrated their granrd opening on June 22. The attractive new 16' x 50 store was built immediately in front of Dain's 30OO sq. ft. millwork shop which has operated for the past two years.

Although not a true "Lumberyard" in the sense of the word. Cabinetcraft does stock an inventory of kiln dried uppers and shelving. Immediate future emphasis will remain in the millwork end of the business rvhich should complement growing business, both retail and builder, from Cabinetcraft's newly established retail store.

Upswing in Housing Sfa rts

Boosts Oak Floor Dema nd

The spring upturn in housing starts, accompanied by a rising volume of oak flooring shipments, presents an encouraging demand outlook for the hardlvood flooring industry for the second half of 1962.

That was the report of President Tames R. Mav of the National Oak Flooring Mariufacturers' Association at the annual mid-summer meeting of NOFMA in Memphis, Tennessee.

Housing construction, upon which the bulk of oak flooring demand is dependent, increased sharply in March and April to reach the highest seasonally adjusted annual rate since July, 1959, Mr. May pointed out.

Particularly favorable, he said, was the improvement in volume of singlefamily units, which provide the prime market for oak flooring. Contracts for one-family houses in April, he said, sholved a 19 per cent increase over the corresponding 1961 figure.

The industry's inventory of stocks and orders at the time of the meeting reflected the most favorable position in trvo and one-half years, Mr. May said. For nine consecutive weeks, he added, shipments had exceeded production, and orders had been substanially ahead of shipments.

He cited the need. however. for cooperative industry action to expand markets and for individual manufacturers to improve their merchandising ' methods.

The need for cooperative action also u'as the keynote of the address by Arthur Temple, president of the National Lumber Manufacturers Association, principal guest speaker. Mr. Temple is president of Southern Pine Lumber Co., Diboll, Texas, an active member of NOFMA.

Dr. Wayland Tonning, marketing expert, Memphis State University, called upon the oak flooring industry to develop improved selling and marketing techniques in order to achieve a more profitable level of operation.

T. G. Srnitl-r. chairman of the advertising, research and publicity committee, reported that the first half of 1962 had been one of the association's most productive periods of favorable oak flooring publicity.

Holton Rush of Greenshaw & Rush, fnc., Memphis, which conducts the NOFMA advertising program, discussed advertising plans for 1963 and showed rough layouts of proposed hardhitting consurner and trade ads.

The Washington, D. C., representative of NOFMA, George M. Fuller, presented a recorded interview with

E. Harvey Kayne, builder of Maryland City, a 5,000-home development near Washington.

Mr. Kayne, who uses oak floors in his homes, said the buyer appeal of the floors had a lot to do with the sale last )'ear of 500 homes in the first week they were offered and in the 1,000 sales chalked up by the end of the year. Moreover, he added, on a square foot basis the oak floors cost less to install than the composition flooring used in kitchens of the same homes.

NIr. Temple emphasized the importance of joint development of basic quality standards, joint promotion, joint marketing and joint distribution. r\mong the major benefits reaped by concerted action, he declared, was the spreading of costs among participating firms. 'fhe cost of achieving the iesults produced by group action would be prohibitive for an individual manufacturer, he pointed out.

The research in wood flooring systems being conducted at Washington State University under the National Wood Promotion Program is an excellent example of industry cooperation to expand markets, Mr. Temple asserted.

"By the end of this year," he said, "rve should have a good flooring system that will make concrete slabs less attractive to builders on all counts and, most certainly, have greater 'sell' than slabs for the consumer.

"This project was initiated by oak flooring people an<1 the support of others was enlisted. With kindly consideration for the rest of the industrv. our people pointed out that all lumbir had as much stake, or more, in this project as the flooring manufacturers.

"It rvas so agreed, and the financial sr.rpport of all f ederated associations was provided through the National Wood Promotion Program."

Dr. Tonning explained that "there is a fundamental difference between marketing and selling. Selling focuses on the needs of the seller to convert his product into cash or his service into income. Marketing focuses on the needs of the buyer. Selling works forward from the producer to the consumer. Marketing r,l'orks backvvards from the constlmer to the supplier."

He declared that "selling only becomes necessary and can be called selling only when the customer says so. Up to that point, you're only soliciting."

Recommending that companies institute self development programs for their salesmen, he declared that good salesmanship stems from good sales managemenl.

Trappist Monks

(Continueil trom Page 26) mass, prayer, vespers, and work time occupying the rest of their waking hours. E,ach monk averages about four hours of work in the factorv a day.

Seol supports for church pews olso ore made of ecsy-to-hondle Durqfake. Three loyers of Durqfoke lominoled together moke end seqt supports 3turdy ond 2V+ inches thick. Seot support!, like the reqts ond bocks, ore sometim$ covered wilh Kevinite, o polyester lominolion; more offen with red oqk or wqlnul veneer os surfocing on lhe church pews.

The Trappist monks of Lafayette, aren't the only ones using Duraflake in the manufacture of church uews. Walter Jacobi & Sons, Inc., f40O Elmer Street, Belmont, Califomia, utrlize Duraflake in church pew ends or seat supports. They are overlaid rvith a rvhite oak veneer and machined out to receive the backs and seats.

Duraflake, of course, has many uses, including that of other types of furniture manufacturing. Duraflake's unique formation allows close machinirrg - of the edges, for example, in beveling. Excellent screw-holding abilities perrnit use of standard screws in attaching fittings and hinges to the material.

Duraflake has one of the largest presses in the industry, producing panels as large as 5 by 16 feet, allowing a great latitude in manufacturing opera- tion5. It is available in thicknesses fuom ft inch to l%c inch.

WE,RE A ONE MAN SHOW And We Show You Results

Yes, vve do it all alone, but this independence means proftts and quality for you. Wete free from a manufacturer's pressure to push any ONE brand. We buy at will from the top suppliers and mill sources for Southern California. You biy from us with the same freedom of choice. We've been doing the whole show ourselves for the last 45 years, and we've made a lot of good friends in the industry during that time. Our 'long, specialized experience with local conditions enables us to select without prejudice the finest quality materials best suited to your individual needs. So come arorrnd and catch our act.

FAST SERVICE ON:

BIG TREES & LITTTE TREES GET EQUAT COVERAGE IN THE CATIFORNIA

Wro/noo/" Ziobilnh, FOREIGN AND DOMESTIC IIARDWOODS

.

Hardwood Moutdings

Gleor Oqk Thresholds

. Rod cnd Spirol Dowels

. PLYWOOD

. Wood Finirhet, Gluet and Hordwood Spccioltier

Advertising Help For Deqlers

- M_asonite Corporation's Design-Servic-e-Counsel (DSC) dealers are being offered a special advertising program designed to help them sell- more improvement business this fall.

In the fall issue of Home Maintenance & Improvement will appear a four-page, four-color advertisement explaining to lumber dealer customers the complete one-stop DSC service and illustrating Masonite's Royalcote woodgrained paneling and X-ninety sidings.

This special insert advertisement will appear only in copies of this dealersponsored consumer magazine sent out under sponsorship of Masonite DSC dealers. Suc'h copies will carry the dealer's name, and address and also a large DSC logotype directing the reader's ,attention to the color ad.

In its r,vinter issue. Home Maintenance & fmprovement will publish a major editorial feature on family rooms, recreation rooms, dens and room additions emphasizing the "Visualize Before You Modernize" theme, with a specially prepared series of architectural renderings and photographs.

'l'he issue will promote to the readerprospect the many products and services which the Masonite DSC dealer offers.

DSC dealers wishing to join this promotion, if they are not already subscribers to the magazine, may order specially imprinted copies of the fall and winter issues at a reduced rate of 10 cents a copy, with a minimum order of 200. The magazines then may be handed out over the counter, mailed to customers or, at a small additional cost, mailed directly to customers by "Home."

In the rich. rain-drenched forest of the West Coast, a Douglas fir tree will grow 100 feet tall in 50 years.