ROYMAC

(The quick way to say: Prefinished Philippine Mahogany Plywood)

QUESTION: How do you offer top quality prefinished lauan at a price that really makes sales?

ANSWER: Talk with Getz Bros., prefinished lauan specialists I G/R starts with carefully inspected all hardwood materials - face, core and back are Philippine Mahogany. Next an Acrylic, tempered sealer coat is applied and followed with a polish sanding I Another rigid inspection is made before panels qualify for G/R's exclusive petro-chemical, resin-reinforced top coat. Smooth V-Grooves are applied through embossing-no cutting or core weakening-and the entire panel receives another high-speed buffing I A final inspection and G/R Lauan is on its way to you, packed 100 pieces per unit, steel strapped, edges protected and loaded on skids. Sound good? It is. Get all the details from your Getz Bros. representative.

Ask your Getz representqtiue about Philippine Mahogany lurnber and other ptywood products from the Far East u'indows and other essentials will llormally and rlaturally revert to tl-re dealer selling the Home."

A number of stock plans for cabins and small homes are orovided for the dealer and his customers. The nrodel number on each plan also indicates the square footage ; and this footage multiplied by the rate per square foot, r,vhich can be figured at $4.50, is tl-re price. Thus model plan No. 624, lor example, indicates 624 square feet or a total cost of $2808.00. Quite a modest :ost for a solid quality Redwood home ; and no paint or stain is needed because these "packaged" homes are pre-finished and factory sealed. Howel.er, being Redwood, of course it takes a_ny type of paint or stain, if anything additional like that is r,vanted. Perhaps the rnost drarnatic salirrg is in labbr time, sir.rce assembly and erection which heretofore rlormally took many rveeks, is r.ro'n' acconrplished in days.

Avenal Lumber Expands and Diversifies

Avenal Lumber & Hardrvare recently added major appliances and a tool rental department to its rapidly expanding operation at 600 Skyline Blvd., Avenal, California. On January lst of this year Avenal Lumber completed work on an extensive remodeling job of its olcl store rvhich included a 1750 sq. ft. addition to its shorvroom.

\\'ith added store area, owner Dick Altimus has increased and diversified his store inventory and is enjoying a sizable increase in business as a result of better merchandising and display. Follol,ving the successful general rule of store operation. all merchandise is price-tagged, departmentalized and attractively displayed for semi-self serv- ice. Ou,ner Altimus is ably backed up by an efficient staff o{ three employees and a pant lime bookkeeper. John \Vages is assistant manager of the growing l(ings County operation.

Formerly in the l.rardrn'are business in Avelral, dealer Altimus purchased Avenal Lumber & Hardlvare from Cross Lumber Company in 1958.

If you have an ambition to write, write briefly so it can be read; r,r'rite clearly so that it will be understood; write forcefully, so that it will be impressive; write picturesquely, so that it will be remembered; write accurately so that no one can be misled.

Frankness is the trademark of the American soldier. It is related that on the invasion of Germany, an officer made a little talk to his men. "Don't let it worry you if you feel scared," he said, "It's a natural way to feel under the circumstances. In fact, I might say it's a healthy condition for you to be in." And from the ranks came a voice that said: "Ctptain, you're looking at the healthiest soldier in the United States Army."

Which brings to mind a left-over story of the Civil War. A young Alab,ama girl is guiding a Confederate soldier over forest trails in Alabama. Trails unknown to him. Suddenly shots flew around the head of the soldier. Instinctively the little girl spread her skirts in front of the soldier and she called : "Quick, get behind me !" For that, says an old sto,ry of the times, '!is the spirit of the American women in rvar."

Reports of heavy infestation of mosquitoes in various parts of the country reminds us of the story that Arkansan Bob Burns used to tell. He said that a man woke one night and saw two huge mosquitoes sitting on the foot of his bed and looking him over. One mosquito said to the other: "Shall we eat him here or carry him down to the swamp and eat him?" The other s,aid: "Let's eat him here. If we carry him down to the swamp those big mosquitoes will take him away from us."

The penalty of leadership. In every field of human endeavor, he that is first must perpetually live in the white light of publicity. Whether the leadership be vested in a man or in a manufactured product, emulation and envy are always at work.

In art, in literature, in music, in industry, the reward and the punishment are always the same. The reward is wide-

BY JACK DIONNE

spread recognition; the punishment is denial and detraction. When a man's work becomes a standard for the world, it also becomes a target for the envious.

Whatever you write, or play, or sing, or build, no one will strive to slander you unless your work is stamped with the seal o,f genius. Spiteful little voices in the domain of art were raised against Whistler as a mountebank long after the big world had acclaimed him with a great genius. Multitudes flocked to Bayreuth torvnship at the musical shrine of Wagner while the- little group tre naa dethroned argued that he was no musican at all.

The little world continued to declare that Fulton could never build a steamboat, while the big world flocked to the bank to see his boat steam by. The leader is assailed because he is a leader. There is nothing new in this. It is as old as the world and as old as human passions: envy, fear, greed, and the passion to surpass.

Blessed is the man who has fun at his life work, whatever it may be. Otherwise work is just drudgery. Ruskin said: "The entire object of education is not merely to make people do the right thing, but to enjoy doing the right thing; not merely to be industrious, but to enjoy industry; not merely to be learned, but to enjoy knowledge; not merely to be just, but to hunger after justice."

"Corny" is a word in common use. It is a good word, and rlot one of derision. It describes many of the thoughts that bring the unsolicited lump to the throat and tear to the eye. It is the opposite of highbrow stuff. "Home Sweet Home," and "Swanee River" and "Old Black Toe" are all of the corn variety, "Yankee Doodle" and "dixie" and even the "Marselaise" came under the same caption. But men have marched straight in the cannon's mouth when they were played, but no one ever faced death to a grand opera aria, now did they? Nothing wrong with corny, and all that it means.

Advice to the thin: "I)on't eat fast."

Advice to the fat: "I)on't eat ; fast."

Which Shingtes Which Shingtes

Have Been Sold

For OYer 40 Years

Have Protected Galifornia Hotnes

For 40 or More Years, And Still Do? ANSWER:

By The Same Reliable Company?

You tell us The Shingle and Shale sizes

You ileed and we will fill your order to Perfection

We can load Red Cedar Bevel Siding and Gedar Lumber in Mixed Cars with Shingle and Shake ltems srroighr or mixed cors-Shingfes ond sftokes coln be fooded os desired.

Tynan Lumber Expands King City Outlet

Tynan Lumber Company, which maintains headquarters at Salinas, California, completed construction of a brand-new store at its branch yard in King City (Monterey County) on June lst. The a.ttractive new building also houses back-up stock and new offices for manager Ray Reynolds and bookkeeper Lucille Raschella. Although the new 25'x 80' store was built for better display of existing merchandise, several new consumer lines have been added, including a complete new line of tools.

The new Tynan store was opened without a great deal of public fanfare (being inventory times, manager Reynolds took inventory instead of having a grand opening), but company officials note a marked improvement in

Ward & Harrington Opens New Laguna Beach Yard

Gil Ward, president of Ward & Harrington Lumber in Santa Ana, has announced the opening of a new retail lumber yard and home improvement center at Laguna Beach. The new structure, located near the Art Festival grounds, at 793 Broadway, replaces a branch operation 16 years old.

"Our company serves both contrac- tors and home owners. Through our huge Warington facilities in Garden Grove we cater to the needs of large scale builders and tract developers. Through our seven retail yards in Orange County we are able to give our contractor customers exceptionally fast, efficient service. We also serve home owners and do-it-yourselfers with store sales already. everything they need-from faucet rvashers to precut patio kits.

Besides the new store, Tynan's long established King City yard does a bustling business in lumber and building materials. The yard occupies over two acres, a good part of this paved for mechanical handling. Warehouse area is more than ample for dry storage; equipment and all buildings are attractively maintainedin other lvords, a good, clean looking operation which invites business whether it be a rosette for a Sunday carpenter or a house job for one of Reynold's many goo,d custom building accounts.

"Floyd Case, our manager in Lag'una, opened our first store there 16 years ago. Then his 'staff' consisted of only two other people. Today there are nearly a dozen experienced persons on l.ris local service team. This illustrates horv Ward & Harrington has paced the growth of the rapidly expanding residential communities in southern Orange County," said Mr. M/ard.