Consolidated LumberA Big Company Handling The Big Job Of Public Wharfingers

If you want to observe lumber l.randling done in a big and efficient way, take a trip down to the sprawling 60acre dockside yard of Consolidated f,urnber Company in \\rilmington, CaliIOr1lra.

We did on a recent ocean-coolecl morning and had a fine and educational time inspecting the facilities of the firtn's outside cargo handling.

Consolidated has been in the business of public wharfingers for over 30 vears, thus the operation is in no sense neu' to them. However, in emphasis of their policy, "Satished Customers Are Our Greatest Asset," they have .rvithin the past two years created a separate clepartment for this phase of their giant operat;ions.

- Such specialization has b,een clesignecl to give the customer top ancl economical service, so that his trucks rnay be in and out .ivitl.r a minimum of tirne sperrt irr loading.

An iclea of the giar.rt operation of Consolidated may be gained frorn tl.re fact tl-rat during 1961 the firm l.rancllecl 76,000,000 board feet of outside cargo. I)rrrirrg an average rveek four \\'ist Coast freighters or barges will clischarge their loads. Giant cranes and a large fleet of mobile equipment-there are over 50 units in the entire yardexpedite the job.

While we were tl-rere. the "Cvnthia Olson" was discharging 3. I 76,000-board feet; estimated for the job-abont 20 hours with two gears.

Just what constitutes the outside cargo l-randling specialization now irr effect at Consolidated ? There are three bases for the highly efficient ooeration :

1. Separate storage. Approximately l0 acres of the yard har,e been set aside solely for outside cargo, and additional space is available upotr demand. This area has been as carefullv laid out as a subdivision, and each division tabbed by numeral or letter. No free$,ay system coulcl be better marked to inclicate just lvhich avenue the truckdriver sl-rould take and into iust which division he should pull. (Come to think of it, the traffic clirections are much better than some portions of the freer.vays lve've been confused on !)

A separate yard office has been set up and maintains records of where each lumber shipment, tagged with number, has been stored.

2. Radio traffic control. A radio transn.ritter in the yard office is in fast comrnur.rication with mobile ecluipment. In addition, a loudspeaker system l.ras been ir.rstalled in the area rvhere trucks. calling for cleliveries, pull up. The clriver stops at tl-re office, has his delivery ticket time-stamped, then by means of the louclspeaker system is directed to the exact yard location. After loading, he stops at the yarcl office and is time-stamped out.

3. Specialized personnel. The outside cargo and wharfing office is in charge of dispatcher Richard "Dick" Ponce, assisted bv Tonv Pacheco.

Dick Ponce, a.rery personable young fellorv, has been with Consolidated for 14 years. After a hitch in the Merchant llarine during the war, he began with the firm as a lumber handler, progressed to the mill office, the shipping offrce and finally to cargo handling. He takes a personal responsibility in the efficient and careful discharge of service to the customers.

Tony Pacheco, another likeable and knorvledgable young chap, has been r,'i'ith Consolidated seven years. as a lumber handler, -er.ergei, then into the shipping office ancl last into cargo handling. It is apparent that he, too, likes his job ancl has a keen interest in the departnrent's operations.

BACKGROUND FOR LWING Sultan's palace or on the beach, Lam-Loc Pecky Cedar takes to the terrain like it was always thereIt does wonders for setting off a harem, nice background for those exotic dances, or for more routine living. Kids love Lam-Loc Pecky Cedar because they can treat it rough without retaliation. Mom and Dad dig it for quiet moments or for conversation when things get dull. r Dealers find Lam-Loc Pecky Cedar the liuingest' tr;,oNice profit. Easy to handle. One inventory goes both ways-inside or out. And there are a million uses, including Roman baths we hear. As you can plainly see, it makes great stereo cabinets and it's becoming a must for picture galleries. What other lumber product can offer you all this? Get started on your palace today. We'll send blueprints for the asking. Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles 1, California.

Together, Dick ancl Torry, rvith their u.icle yard experience and personal sense of resporlsibility, <1o a fine job of clelivering the goocls and continuing Consolidatecl's policl'. "Satisfied Customers Our Greatest Asset."

Consolidated Lumber Company, in its specializatior.r of orltside cargo handling and public rvharfingers, does a u'ide-spread brrsiness. servirlg custo- mers in all of Southertl California. including Los Angeles, San Bernardino, Orange and Kern counties, and down into Arizona.

The firm, of course, is also a longtime large distributor of lumber, including Douglas fir commons ancl upl)ers, redwood clears, hemlock and spruce. Its inventory can stand as l-righ as i5 million board feet. It is a complete operation, rvith its orvn \\rood\\'orking plant, a fleet of 50 mobile units for cargo handling and delivery, and its orvrr garage for fleet mairltellance.

Ileading Conso.lidated Lumber Companf is Ralph D. Russell, president and treasurer. Alfred H. Wahl is vice president and director of sales. Jol.rn Hults is plant superintendent, and _[. \\'. Fitzpatrick, who serr.ed as ortr able and affable guide for the day's tour. is wl.rolesale sales manag'er.

On a l-rot smoggy day in Los Angeles or in-from-the-coast environs. take a triu clou'n to Consolidated's \,\raterfront ancl profit from a real "cool" operation. I

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Rockport Red-D-Wood Packaged Homes

To Be Offered Through Retail Dealers

Rockport Redrvood Company, Cloverdale, California, is manufacturing a complete home, precision cut, packgged and ready to ship to the job site. It is their Rockport Red-D-Wood Home, a notably successful adaptation of the interlocking post, plank, beam system. Af ter considerable research and rugged testing, Red-D-Wood Ffomes were erected in many parts of the State, to clock the erection time and to get the reaction in actual use from occupants. Reports have been lA0/o gratifying. And the word has spread, so that many unsolicited orders have been received by Rockport. Merchandising plans are now wbrked out, promotional material is being prepared and a number of franchise dealers have already been appointed. The policy is to market only through established retail lumber dealers. Success of this oremanufactured, ready to erect house is largely due to favorable elements that are basic in Redwood, it was pointed out by Harry A. Merlo, vice-president and general manager, Rockport Redwood Company. "As every lumberman knows," he said, "the close grain of quality Redu'ood permits sharp, uniform precision cuts, straight and true; so essential in this deep-cut tongue and groove design." Few nails are needed in the erection of a Red-D-Wood Home. The members fit snugly and with enough provision for natural expansion and contraction. Each piece is marked to correspond with assembly details provided with every lumber "package." And assembly is made simple and easy by such factors as having no parts of walls or partitions more than 8 ft. long.

A demonstration assembly was recently made near the company's plant at Cloverdale, California, with cameramen and stop-watches to report the event. Two persons-a man and woman--erected a S-room Red-D-Wood Home complete in 16 hours. This was the whole package, which of course does not include doors, windows and fixtures.

"\AIe are offering Red-D-Wood Homes as an added orofit line to retail clealers" says Harry Merlo. "We catr <leliver any number of these package homes direct to the dealer's customers or to his yard. And l0o/o frnancing is available for our franchise dealers. Furthermore the additional items of doors,