The California Lumber Merchant - September 1957

Page 1

THE LUMBER MERCHANT Vol.36 No.5 lN BustNEss ovER IHIRTY-FlvE YEARs Septemberlrl9ST 5OO High Street o Ooklond I fefephones: Ooklond-ANdover l-t600 Son Frcrncisco-ATwoter 8-143O Shapel &tg,ht Top Quolity Soooooo Snnooooooooth! WyBro Mouldings PRICED RIGFIT! IN . PHILIPPINE . ASH . BIRCH . OAK" etc. -most regulor potferns Heodquarters Since 1872 tor ALt FANCY FOREIGN onc{ DOMESTIC HARDWOOOt"- aLYwOODs Dowels ' Celotex ' WoodToPe, etc.

Winton Puckuged, Lumber a Hit!

Dealers Welcome This More Efi,cient, Labor-Sauing Seraice!

qINCE rhe announcement last month of $Vin- ton's new Packaged. Lumber seraice, many progressive lumber dealers have ordered cars. Their reaction has been mosr enrhusiastic. Many go so far as to call it "the beginning of a nera era in eficient lurnber band.ling!"

Most any dealer will agree that when you can unload a 35,OOO ft. car of neatly packaged lumber in slightly more rhan one hour with iust tuo nten and a fork-lift truck, you have just about reached the ultimate in efficiency. Many feel that unloading time will be cut well below an hour as experience is gained!

Imagine the sauings to big volume dealers when a two-man crew can unload and stack j carloads in a balf-d.ay!

Best of all, Winton Package Lumber arrived in perfect condition, with no coring and practically no sbifting. Package Lumber is easier to srore; less time is spent on spurs and sidings. You saae on d.emtnrage; and you'll spend far less time on damage claims, too!

\7hy not make your next load STinton Packaged Lumber? You beneft by \Tinton's knoubou in packing top quality kiln-dried lumber for most efficient unloading and stacking. See your lYintonmAn today.

tr s : $ ,ff
PONDEROSA
\Iinto \IintoU LUMBER WHOLESALE DISTRIBUTOR,S OFF TAKEWOOD & NEAR FIRESTONE oi 8713 a|.rrotli. tutnBER sAtEs Co.
8Ol NINIH STREET TWX: 5C245 PHONE: Gllberr l-6491 P.O. BOX t796 SACRAA,IENTO 14, CAIIFORNIA PHONE: TOpcr 2-2I86 IWX: DNY 7680 DOWNEY, CATIFORNIA CAI|FORNIA OFFICES: OAKLAND, Glencourl 1-7057. STOCKION, HOwcrd 3-4941. FRESNO, BAldwin 2-2SlB SOUTHWEST REPRESENTATIVES: DAttAS . HOUSTON BlRfttlNGHAM, Alobqmo
PINE SUGAR PINE WHITE FIR DOUGLAS FIR
ENGELMANN SPRUCE CEDAR REDWOOD HEMLOCK
(CAttF.)

LUMBER MERCHANT

Jack Dionne, Publisher

3*;:'3|;1":,'';''":"T"0.?:'rY"o'

HOW LUMBER LOOKS

Weakness in dimension of all species was the major cause of a drop in the industry average of Crow's -Lumber Price Inclex of Auiust 23. There was also continued softness in No' 3 contmon Poiderosa pine boards, 4,/4 D select, and all shop grades in- pine' Utility g.""n fit 2x4 to zx9 and studs (15% Utility) were steady but boards lost ground and plank was weak. Kiln-dried Utility fir dimension was str"ong and theie was little price change in Standard & Btr' But more t,ttplu. items were showing up. Dry white fir dimension and green fir and larch dimension also slipped. Sanded plywood mainiained its prive level for the index grade, '/a-inch AD, but sheathing continued to sag.

Despite the lower down payments announced by the FHA and.the impeniing freight-rate increase of 7%, corlsumer activity remained

order files were running low in the August 15 report and mills were forced to accept lower prices or shut down that week. Demand for boards in Std. & Btr. was at the lowest point in years, largely due to the building-trades strike in Southern Calif' Lumber shipments of 490 mills reporting to the National Lumber Manufactureri A.sn. in the week ended August l0 were 5'5l' below production, new orders were 2.1/o below' For the year-to-date, shipments were 1.0% and orders 1.8/o above production.

Orders of 89,388,479 feet were l5'9ft below, but shipn.rents of 106,914,031 feet were 0.6/o above production of 106,303'200 feet at 165'miils reporting (140 operating) to the West Coast Lumbermenis Association in the week ending August 17.

Orders were 5.3/o and shipments were 0,8/o below production of 84,340,000 feet at 122 mills reporting to the Western Pine Association in the week ended August l0'

The California Redwood Association reported that production of 38,230,000 feet during July was seasonally lower than any month since December 1956, in part as a result of the annual shutdown for mill overhaul and vacations. Shipments of 42,102,000 feet were off 6 million feet from June and 5 million below July 1956. July orders were 5 million feet below June but less than 500'000 feet below Julv 1956. Orders on hand July 31 were 52,357,A00 feet, while stocks on hand were 6 million feet below the level of June 30.

Total retail lumber stocks on June 30 were estirnaLed 5'163,C00'000 b.f. by the National Retail tumber Dealers As.sn.;.3.6/o less than Mav but 1.04o above June 1956. Retail lumber sales, based on boardfoo[ volume'of reporiing yards, during June were 2.8/o above May b'tt fi.S% below-June 1956. The Pacific -region^-r€ported a sales decline ,it S.tEo from May and 7.6/o fronr June 1956.

WOODTAND (Cslif.) ]UMBER CO. aftrqctod neorly 4,0fi) oreo town3peoplc lo its recent grond opening. lhe prelimincries, the qening festivilies ond some facts qboui lhe Auburn Lumber Co. lineyord, wldcfi wos remodeled by the Gqrehime Corp. using Dotey Disploy Fixlurcs, cre repoded on Pogel 2 ond 3

Scprember l, 1957
Ilcorporcted uador the lcrwg ol Cclilomic J. C. Dionar, Pres. aad Trcqs.; J. E. Matii!, Vicc Pror'; M' Adcnr' Sccretcry Published the lst aad lSth ol each month crt Rooms 508-9-10, t08 Wesr Sixth Street, Loe Angeles, Cclil., Telephone VAndike 4565 Ertcrod cr Second-clqrl nctter Scplenber_2i' 1922, st th. P9!tt Ol6ce at Loi Angclor, Cctilonic. uader Act ol March 3, l8?9
Los ANGELES 14, cALIFoRNIA, SEPTEI\{BER 1, 1es7 Adveriising Botes on Applicotion
.t " to*'poi"t.'tvtitt
In This lssue ......56 ......67 ...69,7I
4 New Uses of Gypsum Products Demonstrqted 12 Housing Chiel to Address Deqlers ot Exposition The Coiilornicr Door Co. Celebrotes 70th Anniversory.
OLE MAY Southern Cclilornia News qnd Advertising SAN FRANCISCO OFFICE MAX M. COOK il20 Mcrhet St. So Frcncisco ll YALot 2-1797
....70-71
THE CALIFORNIA
I. E MABTIN (On Lecve)
SEED PONTER
Vogobond Editoriols . B 25 Yeqrs Ago Coming Events Ccrlendor 6 Obituclries .' My Fovorite Story . 14 Personols Fun--Focts-Filosophy 30 Wont Ads Ontorio Yord Prolits by Gift-shop Sideline I6 1B 20 "Useful to More People"-An Editoriql Gluelominqted Beqms Now Worehoused .......24 Meet Wolker Tilley: the Tree Fqrmer Trode-in Housing Growing Bigger on Horizon Colilornio Leoding Entire Notion in 1957 Construction. Industry Gets Together for Better Moteriols Hondling Pressure-treoted Post Scries in Retoil Yqrds The ADVERTISERS INDEX will be lound on Page 72 34 42 44 48 68 PONDEROSA PINE a DOUGTAS FIR O WHITE FIR ' REDWOOD SUGAR PINE RAII AND TRUCK SHIP}IENTS F. P. O. BOX 367 L. HEARIN. lUTIBER PHONE: SPring 2-5291 TWX: MF 76 'YTEDFORD, OREGON Brqnch Offices: Los Angefes Represenlative MEIER tUfrIBER CO. P. O. Box 731 Arccdio' C.olif. RYon f -8f 81 TWX: Arcqdis, Calit.726l P. O. Box 915 REDDING, CAIIF. CHestnul l-5455 rWX: RG 37 P. O. Box 913 EUREKA, CAIIF. Hflfside 3-2291 TWX: EK 3l
M. ADAMS Mcacger
Maacgiag Editor

DO-IT-YOURSEIF DOILARS ON THE HOOF (rop lefi), o sight to worm the heqrt of the hqrdest retqil lumbermqn. Top Cenler: Don Anderson (probobly scrotching heqd in omozement) come to help out ot the checkout counler from hir own iob os monoger of the Dovis Lumber Co., onother recently remodejed Robie yord (CLM, 4.'15./57). Top righr: Entire new showroom wos engineered by Gorehime Corp., derigners of other new Robie yords ot Auburn ond Dovis; store interior hqs exposed-beom ceiling poinfed off-white, while exterior is Zonolite finished concrele. lower Left: mqnufqclurers' disploys were monned by Deon Soylor, Eorl Hockett, Ron Hodges, Johns-Mqnville's Willi: Lindsey, Horry Sorensen, Alex Gqlbrcirh, Bob McGee, Bob Bernords, George Schott ond John Fohlqnd. !ower Righr: Monoger Howell (righr) chois with locol builder qf the new Controctors desk ond soles ofiice.

Townspeople Prove Populority of Woodlond Yqrd

Grond Opening to See Remodeling

\\'hen thc gendarlllcs arc called in to Inaintain rlrder. \'ou'\'e usualll,got a prettv 911r1r'l ri9t. rrr near ri9t, rvrlrking. But in \\'oodland l,umber Compan-v's case, it,,.as ncccssar;.,,nli,be.,aise their recent grand opeling attra.ctecl just about tn'ice thc cronid thev had anticiprrtcd g,rird-nrrturecl all. and l6.g fariiliar n'ith the pioneer Iunrberr.rrrd-landnrark.

\\'tioclland Lutllber's -tn'o-dl\' (,tlcl!lgr_ ce lcbratins completion of thc compan\,'s branrl-new' $60,000 retail shrlu'rool-t-t, attractccl nearlv +,(X)0 \\'oodlandites and-nearbr.residents. -fhrele of "\\'oodlantl's Fi-

J)rrrt: nts. liccping ;r utrtr:l-rIrrl cvr ()lt the cros rl ior :rrtv e lt'lre'1s

irrg the "Petlittg just lLs Irrttt'll lLs thc ttt'rt gttv.

,,.,,,rr,,g-.,r,"ni'. i^iii., that the rLll,rgctl-rcr 1,, olterr rrcr:lectctl \\'ootll:trttl Lttrtrlrcr'-s gr:tnrl slutn lrirl i,il the rl,r i1-r'ourscli rt'tltil rloll:rr is rr,:rlly 1'rrrth u,irg. lritcr.

CATIFORNIA TUMBER MERCHANT I :1 {t*' {$
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Neorly 4,000 visitors regisfered for drowings with the pretty woodlond lumber Co. employee ot leff-"Jusr stop by the new building onytime ond put your nome on-o.slip 30 we csn drop it in the drum," Monoger Howell odvertised beforehqnd. Brond-new home (:howroom ond ofiices) or roi ceirer cost obout $60,000, including new Doley Fixtures; nofe exlsnJive use of gloss, outdoor disploys ond lorge ofi-street porking oreo, Londmork-soon to be rqred-frome building (lower cenier) ho:slood ot fool of Mqin 3ireel in Woodlond more lhon 75 yeors;.o-pory took over the riucture when it bought West Volley Lumber Co. in 1926, ond thot yord hcd been on sile sin(e 1886 when it succeeded thc old iuger Sound Lumber co. Monoger Gordon Howell (riglt), olso secr6tqry for posi five yeors.

HOW'S THIS FO'R A CROWD (top lefl)?-dromofic proof of success of Woodlqnd's grond-opening celebrction; $l2OO worth of door prizes, locol newspoper odve:tising ond l,0OO personol invirorionc did rrick. Iop Right: Lifl lruck serves or plotform for moin grond-opening drowing; winning number wus reod by Borborq Wompler, Yolo County Sugor-beet Queen, who wcs by courlesy of Woodlond C. of C., with ossist from Gqrehime's Ed Young ot the mike qnd Gordon Howell in white shirt. lower left: Inventory individuolly pockoged in frqn3potenl conloiner3, lower Center: Gorden supply deportment. lower Right: 4-foot cenier irlands hove Mocho base ond kickplores with yellow shelves ond pegboordbock ponels; price togs ore coded lo rhow purchosc dafe, cost ond supplier-olso nole usc of modern end-disploys.

lies on aZf acre site at Sixth and l\{ain Streets and presents an outstanding architectural contribution to the communitlr. In designing the building, management paid special attention to lighting, color schemes, parking, inventory display and visibility-both from the street side of the big glassedin shor,vroom and from within. And. above all, tlte building was constructed with the idea of displaying inventoryclean, uncluttered lines, tastefully austere. No monument to management's ego this building.

The yard site of Woodland I,umber Cornpany occuPies the same property established by the pioneer West Vallev I-umber Company shortly after the development of tlte citv of \Voodland itself on the Cascade line of the railroa<l. It \vas acquired by Woodland Lumber Company from \\rest Valley Lumber rvith a deed for business and good rvill irr 1926.

\\rest Valley Lumber Company had been on the site since 1886, the year that firm purchased the itrterests of the long forsotten Puget l-umber Company-a mid-lgth century business as old as Aubrlrn Lumber Company itself.

In addition to serving \\roodland's requirements for lumber and building materials, Woodland Lumber management is also active and attentive to the community's requirements for guidance in negotiating long-term home loans as \vell as all types of financing for remodeling and improvements. Smaller credit purchases are handled on open account-or by time payments (l/o per month, maximum credit $250).

Besides Manager and Secretary Gordon Hou'ell, other lumbermen in Mroodland Lumber Companv include President Wendell Robie, head of the entire Auburn Lumber Comoanv chain: Director Donald Anderson, manager of I)avii Lumber Company, and Director Fred V. Holmes, president of Holmes Eureka Lumber Companv, San Francisco and Eureka.

Herb Schour to Portlond for Afkins, Kroll

Charlie Schmitt, manager of Atkins, Kroll & Company's imported lumber products division. announces the transfer of Herb Schaur, Jr. to Portland. rvhere he will manage Atkins, Kroll's Pacific Northlvest branch. Schaur, who joined the firm this March, had been rvorking with Schmitt in the company's San Francisco headquarters.

Formerly salesmanager of South City Lumber & Supply in South San Francisco, Schaur has spent a lifetime in lumber and will be well remembered as the genial host and general chairman of San Francisco's terriffic 1956 Hoo-Hoo International convention.

Industry Detects Trend From Single to Multiple-dwelling

\Vhile one-family houses continue to dominate the residential market, there are distinct signs of a shift in favor of multiple du'ellings this year. In the first half ol 1957, residential contracts totaled $6,483,000,000, a decline of Soy' belolv last year. The r.rumber of ne'i'r' drvelling units declinecl bv llTo but the entire decline came in single-familv hsu.... There rvere sharp increases in the number of ut.tits in tu-o{amilv hottses and apartment buildings.

Increasing costs and a trend tou'ard larger and more exlrensive units are evident in the residential c<intract figures. While the total number of units declined 11/o, the total floor area dropped 7/o and the value went do\v!1 onlv 5/c. l'he fact that units declined more than floor area indicates a larger average size of unit, and the fact that floor area declined more than valuation shol,s increasing cost per souare foot,

SoGql tvly Permits Top June

Southern California building permits in -fuly u'ere under the same 1956 month (u'hich set an all-time record) but managed to shor.v a sizealLrle upttlrn over this June. The Jtrly fotals for 69 Southland cities and 11 unincorporated county areas, reported by the Research department of llre Security-First National Bank of I-os Angeles, u'ere $175,690,352, compared with $162,@4,890 in .fune (July 1956 was $217,753,404). The seven-months total this year stood at $1,204,013,697. compared to $1,281,156,822 in the same 1956 span.

The-unincorporated I-. A. County area totaled $20,779,129 this July, belorv both this June and last July; th-e_-c9t11ty'f 7-months total this year is $181,252,471against $228,836,163 in the 1956 span. Los Angeles (city) rang up 542,148,490 in Tuly. trailing the previous rnonth and Julv 1956. But the citv's -1957 totil for ieven months stood at $321 ,008,569,lar above the similar 1956 span of $285,695,969.

Oqklqnd Hoo-Hoo Resumes SePf. | 6

Oakland Hoo-Hoo luill meet on N{onday evening, September 16, at Fishermen's Pier in Oakland to elect new officers and directors, with outgoing President Herb Farrell presiding. In addition, the club rvas extreryrely fortunate in getting the president of the Alameda Estuary Skindivers Assn.-Bill Chatham-as after-dinner speaker'

9epfember l, l9S7
I i

Gqn Retoil Lumberyords Successfully Sell Women Customers Smqll ltems, Giftwqres?

rHE oNrAiro (cotif.) tunBER t HAnDWARE co. r..mr lo hove provcd thot r.toil lumbcryordr con qlro bc ruccesrful rslcr ccnlcrt for rrnoll itcrns. The pholor obove csnnot do iurtice to thc colorful op- peol of gifi ircmr in o lumberyord *ore but will givc some idca of rhc ncrchqndisc corricd in thc yord, which ir owncd by Corr E. McCoulcy, rhown in rop lefi pholo omong thc aifiworc ond cgoin or righr wirh on cmploycc in lowcr righr photo. Thc hondrome slorc ib.lf ir rhown in the lowor lcft photo, whila olhcr: rhow rome of tho nany smoll items corricd in 3tock. lhe gift .ccfion wor'.toded iud c few yeo?r ago by Mrs. llccoulcy, who opcrcted it pcrronolly unril rhe trodc dcmonded odditionol employccr. Thcrc qre no binr in rhc gifr rcction, itemr oro cither di:ploycd on glors or on pegboord-typc di:ploys. Employccr orc otkcd to contribut. mcrchandising idcor ond Dcolcr lflcCoulcy r.porl3 it hor iumpcd the yord'r drop-in trcdc l0(P/c

Jim ond Bill Cooper to Corry on Fofher's Policies of W. E. Cooper

The following statement was given by Jamei W. and William G. Coopeito the California- Lumber-Merchant later last mgntlr following the deatl, of their father, Charles M. Cooper, of a heart attack in Oakland, August 5 :

"The untimely death of Mr. Charles M. Cooper will in no way affect the fihancial integrity.and r€sources of our two companies. His wishes concerning the policies by which the Companies should, and have been operated, have been made very clear to us over a long period of time. His ideals of honesty and business integrity have been deeply impressed into the operations of the companies. We fully intend to carry out these policies, and both companies will continue in business without any changes contemplated at this time. We wish to thank all of our many friends in the lumber industry who have written and called; we will answer each one personally as soon as time allows."

The W. E: Cooper Wholesale Lumber Company was founded by Charles Cooper's father, W. E. Cooper, 64 y-ears ago. This company, while originally dealing in imported and domestic hardwoods, is now concerned primarily in the distribution of Pacific Coast softwoods. The W. E. Cobper Lumber Company, a retail yard, was founded in1920, and since 1933 has bein in operation at its current location at 465O W. Pico Blvd.. Los Angeles.

Both of N{r. Cooper's sons are active in the two companies. Tames W. Cooper has devoted his interest excltrsively 1o the W, E. Cooper Wholesale Lumber Company, and his brother. William G. Cooper, has been active with the retail concern, ancl has stimulated interest within the lumber industrv with the addition of a "Self-Selrvice" Shed to the existing building.

FHA Moximum Discounts by Stotes

Washington, D.C -The Federal Housing Administration announces the following maximum discounts bv states. reDorts the National Retail Lumber Dealers Assn.:California. Oregon, Washington2 points ; Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah. \Mvoming, Hawaii and AlaskS-2$ points.

Individual mortgages insured under Section 213 (cooperative) may be trvo points higher than the above rates. Project mortgage discounts or other fees and charges in the

nature of discountd may 207 and 213, two pointi points for Section 803.

exceed five points for Section Section 220 and 221, and l/z not for

Smoll Home Council to Develop lmproved Roof-froming System

Urbana-Champaign, Ill.-A research grant of $17,425 for continuation of the Small Homes Council's studies on building components has been given to the Univqrsity of Illinois by the T.umber Dealers Research Council. Emphasis rvill be placed on development of an improved roof-framing system using pre-assembled panels.

Research of the Small Homes Council has long been directed towards making it practical for builders to use preassembled part-s. in-construction of houses instead of cutiing and fitting individual pieces of lumber at the site. Thi Council has developed roof-truss designs, pre-assembled extericrr wall panels, floor panels, and plrtition panels, all of which can be used for houses of almost any design rvhose measurements are modular (all dimensions divisible bv four inches).

Its work on wall, floor and partition panels was done on previous grants made to the University by the Lumber Dealers Research Council. a non-profii oiganization of independent retail dealers. Through these panels, it is pointed out in the research contract, the Small Homes Council made "a definite advance in the speed and economy of residential construction. It is believid that an equil advance may be made through the study of pre-assembled roof and ceiling panels."

The neu' study will be concerned u'ith an analysis of problems connected with the development of jmproved framing systems with emphasis on the use of shop-con- trolled fabrication components. The study rvill include structural design of roof components and the efiects of limitations imposed on them by building codes, the relation of roof components to rvalls or other supporting members, assemblv techniques, the effect of materials on assembly time and total cost, transportation problems, and the handlinq of the components in the shop and at the site.

The research rvill extend over a period of one vear.

(Tell them lou saw it in The Cali,fornia Lumber Merchant)

lr,;i.TYr,.:;,i : ..'' CALIFOflNIA R IiEER:IiERCHAN|
a. L;,-.
Scptember l, 1957 ".a s= You Con Depend on Americsn lor GIUATITY EXPERIENCE PROMPT SERVICE FRIENDLY COOPERATION NEW WAREHOUSE Copocity undercover storoge for dry stock over 1lh Million feet COMPLETETY MODERN NEW frIILt FACITIIY & MACHINERY NEW OFFICES Adequote customer porking & looding oreo CONVENIENT IOCATION Centrol industriql oreo odiocent lo oll freewoys ond horbor SPUR.TRACK FACITITIES OFF S. P. Att.NEW MOBITE YARD EGIUIPMENT & TRUCKS You Can Rely on American lor HAR.DWOODS soFTwooDs EXPERT MIIIWORK FTOORING & PLYWOOD AMERICAN WAtt PANETING o o C. R. IAENZER, Presidenf E. M. TAENZER, Vice-Pres., 5ecty.-1vsot. AMERICA]I HARDWOOD CO. ( Estoblished Since 1 91 4 ) 19OO EAST 1slh STREFT, I.OS ANGELES 2I Rlchmond 9-4235 R. l. TAENZER, Vice-Pres3dcnl WlA. C. ,I/IOORE, Vice-Plcs., As3L Troq3.

BH&G Nqmes Contesf Winners

Winr-rers in the Bctter llomes & Gardens magazine year-long 1956 Home Lnprovement Contest, u.hich also conclucted a $1000 cornpe'rition for 19,733 clealers n'ho set up their firrns as "official contest hea<lquarters," are announced. Second-prize winner was R. A. Walker, Ojai, California, rvho was aw'arded $1,600 for his living room remodeling proiect. In the dealer contest, the Calcasieu Lumber Cornpany, Austin, Texas, received the grand prize of $610.

In the list of 14 $600 rlivision lvinners 1v61g-L)<lsriors: Class A, A. E". Knoke, Palo Alto, Calif.; Class B, Robert D. Martin, Tlrcoma, \\rash

Interiors : Class A, Anthony B. Haller, Tarzana, Calif.; Class C, R. A. Walker, Ojai, Calif.

Kitchen-Utility Areas: Class B, Williarr J. Lar.rgton, Los Angeles, Calif.

Winner of $110 in the dealer contest was Allied Builders, Beverly Hil1s, California.

CATENDAR of CO'NING EVENTS

September

L. A. HOO-HOO CLUB 2 FAMII-Y FIELD DAy, BarB-Que Lunch and Entertainment-LeRoy Boys Home. _ LaVerne, Calif., 12:30 p.m., Sept. 8.

L. A. HOO-HOO-ETTE CLUB No. 1 business meeting, Nikabob restaurant, I-os Angeles, Sept. 9.

SAN FRANCISCO HOO-HOO-ETTE CI-UB 3. Bellevue hotel. Sept. 10.

BLACK BART HOO-HOO CLUB Concatenation, Maple Cafe, Ukiah, Calif., Sept. 11.

WESTERN PINE ASSOCIATION semi-annual meeting, - .\4ultn_omah hotel, Portland, Oregon; Sept. 11-13.

SAN JOAQUIN HOO-HOO CIUB 3f, Valley Frolic, Fresno Hacienda, Sept. 13.

INTERNATIONAL CONCATENATED ORDER OF HOO-HOO convention, Dinkler Plaza hotel, Atlanta, Ga.; Sept. 15-18.

OAKLAND HOO-HOO CLUB 39 Election Night, Fisher__m,an's Pier, Herb Farrell presiding;Sept. 16.-

PRODUCERS COUNCIL CharrteiPresjdents Conference 36th annual Convention, Broivn hotel, Louisville, Ky.; Sept. 25-27.

\\TOODWORK INSTITUTII OF CALIFORNiA general membership meeting, Mark Hopkins hotel, San Francisco, Sept. 27.

Ocfober

NATIONAL HARDWOOD LUMBER ASSOCIATION, 60th annual convention, Hotel Sherman, Chicago, Ill., October 1-2-3.

SOUTHERN CALIFORNIA RETAIL LUMBER ASSOCIATION Fall Conference, Biltmore hotel, Santa Barbara. October 2-3-4.

WESTERN WOOD-PRES ERVING OPERATORS 45SO_CIATION general meeting, Washington Athletic Club, Seattle, Wash., October 4.

CALIFORNIA REDWOOD ASSOCIATION annual meeting, Association offices, San Francisco, Oct. 14.

November

NATIONAL RETAIL LUMBER DEALERS ASSOCIA. TION Exposition and Clinics, Sheraton hotel, Philadelphia, Pa., November 4-5-6-7.

NATIONAL LUMBER MANUFACTURERS ASSOCIA. TION annual meeting, Shoreham hotel, Washington, D.C., November 11-13.

CATIFORNIA ]UMBER }IERCHANT to Crow About" CROFOOT TUTNBER CO. UKIAH, CATIFORNIA A Dependcrble Source ol high-quulity REDWOOD AND FIR o Excellent Service by Truck or Roil "Mixed foods qre no problem" ROUNDS LUMBER COTIPANY EXCLUSIVE SAITS AGENTS Generql Office: CROCKER. BUITDING . SAN FRANCISCO 4 phone YUkon 6-0912 - fwx SF-898

BETTER BASE FOR BETTER FIJOORS

WEYERHAEUSER 4.SQUARE PARTICIJE BOARD UNDERIJAYMENT

IJpsr.lrns downstairs all through the house .'' Weyerhaeuser 4-Square Particle Board, when used as a flooi underlay*eni, smooths'out the cracks and other imperfectionsfound in both new and old subfloors- Helps to ieduce sound and heat transmission. It's resilient, too' Because it is made from wood, it can be cut and fitted with regular woodworking tools. It is designed for use on wood frame subflooring in any room above ground level, including the attic shown above.

Whether your surfacing material is tile, linoleum, cork or carpeting, 4-Square Particle Board Underlayment can be laii directly over subfloor or old floor for a fraction of the cost of a finished flooring base.

Standard Panel sizes are 4tx8', 4'x4', or 4'x2'. Can be ordered from warehouse stocks of Distributors or in mixed car shipments with other lumber products.

Weyerhoeuser offers Hordboords, loo .lo meet o wide ronge of needs. Write for descriptive literofure.

I.OOK AT THESE SALES FEATURES

z Uniform smoolh sonded w surfcr"es

^ 7 Ronge of lhicknesses lo fil v floor tevel requiremenls

z Con be cul ond fitled with V corpenler lools

^ 7 Strong surfqce bond for Y odhesiveinsl<rllqlions

$cprcmbcr l,195,
i3iar1. ti;tlt tilr : ;::i {J^':j ffi * t'.:{ .rl ' .,d $ut*, ;.j tiia ir!:rli$ .: ,i'r :!::*t ;,*s f :,'ss l 'ffi?# '::;6;,i;;] I Weyerhaeuser Sales ComPanY DEPARTMENT DA-97 Firsf Nationot Bcnk Building r 51. Pcul l, Minnesoltr

"When we build, let us think that we build forever. Let it not be for our present delight, nor for present use alone. Let it be such work as our descendants will thank us for. And let us th.ink, as we lay stone upon stone, that a time is to come when these stones shall be held sacred because our hands have touched them, and that men will say as they look upon the labor and wrought substance of them, .See, this is what our fathers did for us'.,'

Bureaucrats generally *"r","4 that production must be regulated as much as possible for the common good; conservatives say it should be regulated as little as possible so as not to destroy industry and enterprise.

"We don't need more ,.*. -nn which to watch people, but rather more people who don't need to be watched."

one of the finest o.*o,i..1,,J". o, optimism was offered the world by a London furniture factory whose plant was hit center by a German bomb. Th,ey announced their loss in a newspaper notice, and added: "But you should see our Berlin branch."

Charles Bradbaugh *r",., lvi*t o.ra free speech, no search for truth is possible; without free speech, no discovery of truth is, useful; without free speech, progress is checked, and the nations no longer march forward toward the nobler life which holds the future of man. ***

It is said that in one of the earlier plane-manufacturing plants where they specialized in making helicopters, there was a sign that read: "According to recognized aero-technical tests, the bumblebee cannot fly because of ttre shape and weight of its body in relation to the total wing-area. The bumblebee does not know this, so he goes ahead and flies anyway."

**t<

Reminds of an old story about the big-mouthed hunter who boasted all the way to the hunting grounds of his expertness with a gun. When a quail broke cover the boaster took careful aim and fired, then fired his second barrel. The quail flew on and disappeared. The hunter glared after it and was heard to mutter: "Allright, you stubborn soandso ; fly away with your heart shot out !" ***

One of the sweetest memoriams ever uttered by one man for another who had passed on was said by Irvin Cobb about Will Rogers. He said that other people might end with the grave, but he couldn't imagine such a thing about

Will Rogers. Said Cobb: "It wouldn't be right to give Will Rogers to just one world and cheat some other world out of all that kindness and fun, all that sweetness and humility and ripe philosophy and precious wit."

one of the most ,.r";"r- url "toqrr"nt speeches ever made in this country against the crime of war was uttered in the United States Senate in 1847 by Senator Thomas Corwin of Ohio. He said that the entire history of ttre world proves that aggression and conquest-like crime-do not pay, and that they inevitably end in disaster.

*tr*

To prove that philosophy he eloquently recited world history, naming the great aggressors of the past (remember, this was written in 1847, when the aggressor business of history was just getting well started), and arranged his historical facts to show that since the dawn of time wars of aggression and conquest finally ended in failure.

He started with Alexand..,n. O*at, recalling that "Ammon's son, after all his victories, died drunk in Babylon; the vast empire he had conquered torn to pieces, and destroyed." He told of the rise and fall of Rome, her effort to conquer ttre world, and concluded: "Where is she now. the mistress of the world ? The spider weaves his web in her palaces, the owl sings his song in her watch tower."

He told of the ai.*.*Ulrrr].nJof pot"rrd in the 18th century by a coalition of three powerful European nations, Russia, Prussia and Austria, and what had since happened to them. He told of Napoleon, the self-named "armed soldier of Democracy"; how he trampled on Austria as Austria had trampled on Poland, and likewise on Prussia. And he told of the burning of Moscow, and said:

"When Moscow burned it seemed as if the earth lighted up that the nations might behold the scene, as though the God of the nations was writing in characters of flame on the front of His throne that doom shall fall upon the strong nation that tramples in scorn upon the weak."

"And. what," asks aoroin,*""1r"r," nr-, the executor of this work, when it is done? He, too, conceived the notion that his destiny pointed to universal dominion. But as soon as this idea took possession of his soul, Napoleon, too, became powerless. Right there while he witnessed the humiliation and doubtless meditated the subjugation of Russia, He who 'holds the wind in His fist' gathered the snows of the North and blew them upon his six-hundred-thousand men. They fled, they f.roze, they perished. And now ttre mighty Napoleon who has resolved on universal dominion. he, too, is summoned to answer for the violation of that

CAIIFORNIA IUIABER MERCHANI
BYJACK DIONNE
3.ptcmb.r l, 1957 Timber Logging Sqwmilling Remqnufocturing Wholesole /ffiUf [At[PAI REDWOOD

ancient law: Thou stralt not covet that which is thy neighbor's."

And Senator Corwin t.".U i-rr. ,"rno.r" speech with a touch of spirituality that alone made the oration notable. "'Why build great armies for invasion," he asked, ,,when the weakest hand uplifted in prayer to a God of justice may call down upon you a Power, in the presence of which the iron hearts of your warriors shall be turned to ashes?"

Isn't there, in Corwin's speech, much food for thought about conditions now, more than one-hundred years later? The above, of course, are but a few excerpts but they would seem to prove that certainly, in all history, aggression doesn't pay.

Los Angeles Hoo-Hoo Club 2 Sets

Annuol LeRoy Boys' Home Picnic, Sepf. 8

,Ilarry Boand, Snark of Los r\ngeles Hoo-Hoo Club 2, announces that the annual l-cRoy IJoyi' Honre picnic rn,ill be hcl<l Sunday, September 8, at the home in l;rVeine, California. ,.I want to take this opportunity to urge all r.r.rembers of Hoo-Hoo throughout Soutl-rern California to attend this event,,' hc s:rirl. A. full prograrn of.,sports activity has been arrangecl at the school for this family get-togethei. Barbccue picnic-iunch rvill be servcd prorlptly at 12:30 noon, so that the afternoon program can be started on scheclule. Plenty of fun for the Lids has been arranged, and last year tlrore than 125 Hoo-Horr membcrs, their u.ives and cl.rildren attendecl the first annultl outing spo.nsored by thc lun'rber fraternity.

The. follou'ing cornrnittee has been appointed to bring- thc annual barbecue to successful conclusion: Marshall \ieve r.

Plywood Hondbook Sells Well

Sales of the Pll.u'ood Distributors Handbook in its first three nronths har.e exceederl the conserr.utir.e estinrates oI its author, John Eells, and he reports that they are very pleased u'ith the progress the Hzrnclbook has made in the trade. The figrlrei and tables in the popular l{andbook, prepared by Author Itells irom his 1'ears of expert knon'leclge in plyrv66cl anrl lnmber lrroducts, are being praised b1' all segments oi the in- rlustrv-retail , _rvholesale anci manulacturing. Copies are still available at $10 from John llells, I-nc., j.fll I,-ast Prer-erlv lllr-d.. I-os Angeles ZZ; tltymond 3-34(rZ.

Clhuck I-cmber, Harrl' lloand, Wayne \\,-ilson, Ilex Oxforcl, I.-recman .Campbell, Don llufkin, Ole \,Iav, George Cklrgh, Jirr Forgie, Don Braley and Harvey Koll.

I-arry Weilancl is pern'ranent chairman for all LeRoy Bovs' SoT. affairs._ IIe, along. u-ith Greg I-agutaris, has arrangetl tl're finest cuisine for the kids, as ruell as the adults. There irilt bc horseback rides, swimming and baseball events for kicls of all ages-so colnc on out and enioy a full day of fun and relaxation u''ith your farnill- an<L ihc boys. *ou'll have a swell time.

Book on Mqteriols Hondling

,_ Philadelphiq Pa.-"1\[aterials Handling I,-c1uipment." bv I). Oliphant Haynes, 636 Pages, 2200 Illustrations, .rr.itt t,i published September 11 by Chilt,,n Publications, 56th & Chestnut Sts., Philadelphia 39, I,a. The pre-priblication price u'ill be 915 and pricc after Sept. 11 n'ill be glZ.5(). To.pics in.the large ltook include ltasic ty1>es of ecluipmerrt, rrnit-load h-andling, in-proccss handling,-package hatrdh,rg, ar.r;ilysis of handling systems, cost analysis, i,rganizaticin an<l control of han<l1ing svstems, :rnd many others.

to CAIIFORNIA IUIIBER'IAERCHANI

frorn tree to trade

28 lllodern Long-Bell Plonts Svpply These Quol'tty Wood Prodvctst

IUMBER: Wesf Coast Fir, Hemlock and Cedar, Ponderosa Pine, California Douglas and White Fir, Southern Pine and Hardwoods.

MIILWORK and FACTORY PRODUCTS: Windows and Doors, Door Frames, Oak Flooring, Kilchen Cabinets, Plywoods, Flakewood@, Ven-O-Wood@, Prefabricated Trusses and Framing, Industrial Cut Stock and many other fine quality wood products.

TREATED PRODUCTS: Lumber, Posts, Poles, Piling.

lT'S A FACTT For over eighty years buyers have depended on the skilled craftsmanship, consfanf research and improved methods of Long-Bell to supply them with uniform wood products for home and industry' Dealers count on Long-Bell's quick and dependable handling of all orders, whether l.c.l., mixed{ar or multi-car shipments, "from the tree to lhe lrade."

September l, 1957
q+ sAN
lsl.-EX. 2-8696 J. H.
INIERNATIONAT PAPER CqMPANY DtvlsloN Kansas City 6, Missourir/ Longview, Washington
FRANCI'CO 5,
CATIF.
604 ,{i.rion tt.-ln, 7O4
lloore John lll. lrlycn
tos ANGELE3 17, CAUF. l70t wctr 8rh st.-nm. 9lE Iel.-DU.7-1347 A. M. Bollinet H. F, lowler DENVER 2, COTORADO 5O2 llining Exchonge Bldg, lO3O Fiftscnth sl.et Tel.--..CHerry4-1929 J. l. liongmery BITIINGS, MONTANA lox l45l 505 New llidlond BonkBldg' lel.-3-3604 T. W. Arhby Lmber Co.

Five New Uses of Gypsum Products Demonstroted

Gypsum's role in the home-building picture gave evidence of new versatility during the 1957 National Association of Home Builders convention in Chicago.'As part of the convention's annual How-To-Do-It circus program, five new uses of gypsum products were announced together with newly recommended methods of application. Conducting an action-packed 3S-minute demonstration, replete with banging of hammers, the staccato sound of an automatic stapler and the' pulsation of a plastering machine, was Lloyd H. Yeager, general manager, Gypsum Association.

Speaking for the nation's manufacturers of gypsum building produc.ts, Yaeger announced industry approval, for the first time, of the use of either lath and plaster or %" gypsum wallboard for eave and rake soffits also for carport and porch. ceilings. The gypsum in4stry spokesman explained such construc-

Do-lt-Yourselfski

Moscow, U.S.S.R.-Pravda suggested June 10 that the thousands of Soviet workers who need homes should build their own, the Associated Press reported. The official Communist Party nervspapsr reported a campaign among factory workers in the city of Gorki to construct their own homes and said the idea was spreading. Pravda recornmended it as a means of easing the Soviet lJnion's chronic housing shortage.

o.c. for sidewalls and. 5,, to 7" o.c, for ceilings. Nail spacing at perimeter of board, however, reverts to the single-nailing requirements..As each "second', nail. is driven, mechanic gives adjoining "first" nail an "insurance blow,'to take up any slack that was developed by secondary nailing.

This, Yeager pointed out, helps to counteract any ,.nailpop" tendency caused by failure to hold board snugly against framing members during nailing.

Another feature of the demonstration was the mechanical

tions had been evaluated in the field by the association's stapling of gypsum lath, found equally satisfactory tostaff and technical committee ,for several years prior to yet much speedier than-the traditi,onal nailing method. approval. In these new uses, avoidance of direct exposure Demonstration exhibits include machine-applied acoustito water and placement directly against masonry was ad- cal plaster and the spraying of pre-colored float finish that vised. Also noted was the need for adequate ventilation of requires no further painting-. The latter can be applied in an eave space in conformity with FHA requirements for such unlimited variety of patterns and texture s, l/!6,, thick . installations. even smooth enough to receive wallpaper if desired in sub-

Considerable interest was aroused by the gypsum indus- sequent redecoration. try's recommendation for "double-nailing,' of wallboard. For attachment to gypsum sheathing, an extra-width The new system recognizes 12" o.c. preliminary nail spac- plywood-shake shingle ttrat tutty bridges the gap between ing in.the field of the board for both ceilings and sidewatts. studs was shown. Ii eliminates the need for cross-furring.

With the board thus held in place, a second nailing follows with nails spaced two inches from those already driven.

Yeager stated the combination of gypsum sheathing and aluminum foil backed gypsum wallboard or lath affords a

The double-nailing system is an option to previously most economical exterior wall to meet FHA heat-loss re- recommended "single-nailing" which calls for nails 6" to 8" quirements in a large segment of the nation.

Mechqnic (ot lofi) demomtrotor u3. of new monuqlly-operorcd tool for ,,welding,, ond conccoling w-ollboord ioints; thc toping toolr rcquire lifib troining, sra coiducivc 1o be1c.r qualiry io_bs .'nd :peed up ioint tr.otmcnt-ovoiloblc from Ai-cr loping Toolr, lnc., Belmont, Colif. Woll builr of 2-ply gyprum wqllboord (below) lominorod righr on iob; rystem providc ertro .hength, sound rcrirlonce qnd firc protcction. thoic orc iurt three. rtcp3-in 2-ply inrfollofion: (l) Borc layer ir noiled to srud: and ioisrt, (2) :econd ply it then cross-lominotcd wifh odhcsivc to bqre loyer, with only cnough nqib to hold ply in position rill odh*ivc rets, ond (3) ioinrs qre -weldcd- -ond conceoled iu$ tikc In singleJayer oppticqrion. Photo showr decororing done dt once

1 r' *"1;".i CATIFORNIA LUMSER TGRCHAN| iii;. .1' ' i!'' i.::<

The CALCO Line of ALUMINUTU1 CASETIENT WINDOWS t:i{trllffi

CALCO ALUMINUM CASEMENT S7INDO\7S are good sellers because they are "quality engineered"; and that's no idle catch phrase. They are manufactured of the finest materials with engineered precision, by skilled men who hale specialized for years in fabricating aluminum windows. Among the many virtues of this excellent line is the finishing job called "Calconizing." This is a six-step process by which Coast Aluminum obtains enduring beauty for Calco Aluminum Casement I7indows-and lasting consumer satisfaction.

CAIL OUR METAT PR.ODUCTS DIVISION FOR, PR,OFIT.MAKER,S AND VOLUME.BUILDER,S

Our enlarged Metal Products Division carties complete stocks of building materials that retail'lumber merchants can buy with confidence-products that are wanted, that yield a satisfactory profit and build volume.

Hogan S7holesale is headquarters for Aluminum Casement Sash, Horizontal Sliding Sfindows, Patio Doors, Jalousie l7'indows, Awning S7indows and other equally fine types of modern metal products for homes, industries and institutions. \Tindows are shq> glazed, at our plant--and aluminum beads installed. Complete units shipped to you, ready for your custonrers to install.

LOOK TO HOGAN WHOLESALE FOR THE BEST IN ALUMINUM WINDOWS AND DOORS AND SUPERIOR BUITDING PRODUCTS

trprembrr l, 1957
4 WW ,il ffi MM @

IAV hlrutonip Stsntl

Bf le Sayaae

Age not guaranteed---Some I have told for 20 years---Some Less

An Open Meeting

Th,e president of the organization called the membership meeting to order, read a short report on conditions, and t&ren asked:

"What happened to the ten-thousand dollars we raised to build another meeting place? It doesn't show in your report."

"Now is there anyone here that would like to ask any A strong-arm gorilla rose behind the speaker and brought questions about our affairs?" a chair down hard on his head. Slowly and silently he slid A

man rose to his feet and demanded: down on the floor.

,4 Depen/a6/e Source OF

SEASONED AND GR,ADED TUMBER AND IUfiTBER PRODUCTS

In oddition to our own l2 sowmills, TGiT ore octively engoged in the procurement ond distribution of oll West Coost lumber producis ond moinloin buying offices in producing orecr to give the trode complete one-cqll bolqnced service.

Then the c.hairman asked: "And is ttrere anyone else who wants to ask any questions?"

Hqrdwore Group lndicted

Washington, D. C.-Attorney-General

Brou'nell has indicted the Nassau and Suffolk County (N. Y.) Retail Hardu'are Assn. on charges cif using allegedly unlan'ful methods to combat discount houses. The trade association consists of retail hardrv:rre and housewares outlets in Queens, Nassau and Suffolk counties. The indictment chzrrges the association has conspired since 1953-with hardrvare and appliance retailers, rvholesalers and manufacturers to fix prices on Long Islar-rcl, etc.

Arizonq Yord 55 Yeors Old

Douglas, Ariz.-The Bassett Lumber Co. here received a neu'spaper spread on its recent 55th anniversary, rvhich is said to make it the oldest yard on the same site in the state. The vard rvas established in 1902 by the late Albert. Stacy. Cline Schrveikart became general manager upon the cleath of his fiiher, H. C Schrveikart, in 1954.

Rurol Oronge Counfy Booms

Santa Ana, Calif.-Building'in rural Orange county during July increased 69/o over June, rvith $5,6?-1,514 in building permits issued, although it was 23/o belor July 1956. The year's total of $n,466,129 was 44/o belorv the sevenmonths 1956 total. Nerv home construction accounted for $4,937,804 of this Julv's figure, rvith permits for 361 nerv single-famil1. drvellings ard four multiple-family units.

Encinitqs Yord lmproved

Encinitas, Calif.-Nfanager N{. O. Gauthier recentll' completed thc addition of a pole-t1'pe storage shed to the lumbervard operatir-.rrr of the L.ncinitas Lumber Co.

"l{edrvood Inf ormation Services," revised 4-page data sheet describing promotional n-ork ancl illustrating a nerv nailing chart in color, is available free from California Reclrvood Assn., Service Library, 576 Sacramento St., San Frar-rcisco 11, Calif.

(Tell them 5'otr, saw it in Tltc Calif orni,a Lumber Merchartt)

CATIFORNIA TUMBER MERCHANT . .
aa
--\ ?,,. \ x 1_, o, r,t:
wrathful looking
, **+** -f+,ts,:s:.^.0 iTo--\ *+** DoRR's 'i T. "orro*. i A*l . 7'. REDDTNG ; +t,|l5o* 4+4,* i ;'J^" 4'T+ ^ ; + ronrsriu $f, \ oMo RANCH o 4LJa ITOYON .O WESTPOINT *,.-srru,..-rt . T tt. r WHITE.PINES\ oo*"r*rr.${ ". a *++,i";i",o** \ 7 -l' o rnrsNo €ru"rER DTRE.T FR.M ouR .-7 HIGH SIERRA NAIUS TO YOU
WELI IIANUFACTURED

PAltlT wi EeunlT,

(omes in white and I Beautiful Glifornia Colors IUIAIIUFACTURED IlI THE WEST FOR WESTERlI USERS

Security Stucco Pqint hqs been formulofed in our modern loborotory qnd is mcrde from highly Polymerized Oils ro give the utmosl in durobility ond elostic quolities necessory lo insure o long'losting point iob. lt is outslqnding in thot the most difficult dirt spols cqn be reodily removed withouf leoving unsightly stqins. The low sheen minimizes surfcrce irregulorities qnd provides gredter resistqnce to dirf collections. lt moy be opplied Inierior or Exterior. It hos proved sotisfoctory crnd is post the experi' mentql stqge for durobility.

September l, 1957 l5 FP+ !:ii'" ,::,:.:=. 4:l;.4:t tt;:": -= .i?J$.j* ,4tqtt ,". ',4 ,, Ui: .:l. la :: t',i*,Fi'1 ;rie
d,j {6 '' --' .:::; : li, 6,1 il tt,l..o' I ,:'r ,,', ,:11:9 lE : rli :1" 'lli ]: ii::. ,*$ =:: ':l:. o,, ',.P4 t:;: ." tl, "" .::: ' Finish for - STUCCO. PTASTER CONCRETE - BRICK ADOBE-WOOD.METAI dnd MASONRY Pigmented with TITANOX low Odor - Wqshqble I OOo/o Olt BASE Contqins NO WATER
WHOTESALE EXCTUSIVETY pHONE: ANselus l-035e o 162l N. INDIANA ST. o fOS ANGEIES 63, CAtlF. Security Guaranlees Cusf omer Scrfisfocfion 6f1c
E
SECURITY PAINT MFG. co.
J( J
=-4

Housing Chief Cole to Address Deolers of Notionql Erposition; Retqil Lumbermen Will Visit 1958 'Soles Builder Store'

Albert M. Cole, Housing and Home Finance administrator, has accepted an invitation to address the nation's retail lumber dealers during the 1957 Building Products Exposition in Philadelphia, announced Paul V. DeVille, general chairman of the Exposition. Mr. Cole will be the featured speaker at a special building industry luncheon program, November 7, closing day of the National Retail Lumber Dealers Association's 4-day Exposition. Builders, architects, bankers, realtors and other allied business and professional people in the Philadelphia area will be invited by the lumber dealers as guests for the special program which will be held in the Ballroom of the Philadelphia Trade and Convention Center. An overflow crowd is expected to attend and to hear Mr. Cole's address.

An entirely new retail merchandising program is being developed for the 1957 Building Products Exposition. Plans for the feature, to be called "1958 Sales Builder Store," have now been firmed up under the direction of Chairman Phil Creden, merchandising manager of the Edward Hines Lumber Company, Chicago. Covering an area of 540O sq. ft., the store will be a life-size course in retail merchandising methods. It is to be an exact copy of an actual lumberyard store recently opened in a midwestern city and, to provide unquestioned authenticity, will contain the same brands as are displayed in that store and the same quantities of each, thus illustrating sound merchandising balance.

Its design is intended to express a new concept of store layout involving lumber, building materials, and hardware, and to provide the customer with a one-stop operation for purchases of all three. Emphasis will be placed on display of lumber in self-service sizes and on building materials,

with special attention being given to the "chain reaction" advantage of one purchase promoting another.

NRLDA Display Panels in the store will feature merchandising and end-use promotion kits prepared by exhibitor manufacturers and especially designed to fit the display panels. Exhibitors are being urged to tie in their own display material in their booths with the 1958 Sales Builder Store display panels.

Question and answer clinics on merchandising methods will be held in an adjacent meeting room on two mornings during the Exposition. At these sessions the owner of the original store and his manager will be on hand, together with Chairman Creden and other merchandising authorities to answer dealers' questions pertaining to operation of the store.

Decision was made by NRLDA to present this feature under its orvn auspices at the Philadelphia show after observing the "outstanding success scored by last year's 'model store'. Our dealers have been quick to recognize that three-dimensional presentation of sales ideas can be as important to their profit picture as the chance to get a look at new products, new services, or new handling methods demonstrated at the show. The 1958 Sales Builder Store is an outstanding example of dealers telling other dealers first-hand how they capitalize on present-day buying habits to make it quick, convenient, and efficient for their customers to shop," Creden said.

"The immediate favorable reaction to the merchandising center last year convinced us we had something the dealers have long needed. We are confident that in the 1958 Sales Builder Store we are giving them exactly the type of merchandising information they are looking for."

i*;iF: ..f;,r.31 rd:',:,si cAuFoilfra, ruilBER mdeirexi
I{uilDtIilfi.NATHAI{... a narne that has meant Sincere Seraice in lumber since 1914 O o a Iry$ilDl,Iilfr . ilATilAil COil[PAilY lT/ lrclesalers of West Coa'st Forest Products Main Office 564 Market St. Otber Ofices 2lB5 Huntington Drive SAN MARIN.O 9, CALIF. Pittock Block PORTLAND 5, ORE.

Now You Can Make A Profit

Cutting Panelboards To Size

the

PTYWOOD . PLASTIC IAMINAIES

HAR,DBOARD . TIIEBOARD

ond other moferiols

Proof of Satisfaction

From U.S. and Canada!

There is no endorsemenl of o produd more genuine fhon o re-orderl We have hod re-orders of from 2 to 28 mochines from scores of ffrmsincludlng fomous line refoil lumbr yords ond worehouses of nolionolly disrribufed ponelboord monufocturers. Nomes of fhese componies moy be hod on request.

In our files org numerous lelters of proise from sotisfied, cu3lomets. Here ore excerpts from twor

from q rcfqllgy-

"Fronkly we ore wondering how we ever operoted our business without this sow. ll is used constontly for cutting plywood ond Horborite . it is o splendid piece of cquipment for ony rcfoil lu,mber yord, lf is ro eosy lo use lhol onyone con operotc if, "

WENTWORTH IUMBER IIMITED llomilton, Ontorio

from q sftel66lg1-

" o greot lime sover. hos olso :oved us o consideroble orcunl of money by permitting us lo cut bock ro rlock size such ponels os moy be &mged. "

UNITED STATES PTYWOOD CORP. New York, N. Y.

WAYNE C. ERVINE

Route 1 Box 334

Aloscodero, Colifornic

JERRY W. DeCOU

6411 Firwood Drive

Voncouver, Woshington

Only the BENNETT

2-Way Ponel Sow offers you ALL these advantages !

CROSS CUTS AND RIPS WITHOUT RE'NOVING PANET

No other marhine ofierr you thir rime and loborroving fcotuic!

CUTS LAR,GE PANETS

Clne mqn ccn cul or rip po.ncls {tl2'. Even longer ponelr moy be cur with lhe oscirlonc. of onother workcr.

TAKES UP LITTLE SPACE ONLY 7' HEADROOM

Fits iust obout onywhere in shop or ycrd-whereycr lhere'3 on cleclricol outlct

IT'S PORTABLE

Toke the mochine b fhe iob! Two mcn con eosily move this mochine whcrc needcd.

IT'S SAFE-ACCURATE

Mochine is foolproof-completely 3afe for unskillcd help. All cuts sre consirfently square. Verticol ond horizontal scoles ore ottoched for selecfivc cuts.

with
Be nnef t 2.WAY PANEL SAW cuts
TODAY FOR DEIAILS! S.ptcmb.r l,1957
WR,TTE
Employee of Merritt Lumber Yords, lnc. of Reoding, Pennsylvonio, rips piece of plywood by pushing ponel ocross running sow (kePl running by swiich lock). Note cutling chcrges for this service.

MODERN FACIIITY (shown ot lefi) ir in hoo* of ca:ridc indu3tridl di3hicl, odiocent lo oll freewoys for fosf delivcry to The Coliforniq Door Compcny'r customeru of 7O yeorr cnd less.

ART PARKINS, veleron Soulhern Colifornia wood products solesmon, relurn3 lo hir old stomping grounds with rhe new title of generol solesmonoger recently honded him by long time Residenl l\f,onoger Glenn Foglemon

Art Porkins, Prominent COMPANY CETEBRATES TOIH ANNIVERSARY in Building Industry, Nomed Generol Sqles Monoger

THE CATIFORNIA DOOR

Speciolists in Efticient Distribulion

FRED C. H(|LMES IUMBERCtl.

Wholesole lumber

Roil/T rvck- &-T roiler Shipmenfs

OTD.GROWTH, BAND-SAWN REDWOOD from Boiock Lumber Co., Monchesler

OID-GROWTH DOUGIAS FIR From Spocek Lumber Co., ftlonchesler

PRECISI ON.TRIII'ITED STUDS

Donglos Fir . White Fir o Redwood

REDWOOD POSTS qnd FENGING

Fred HOLMES / Corl IORCE

P. O. Box 987 Fort Brogg, Cqlif. TWX: Fort Brogg 49 Phone: YOrktown 4-37OO

Southern Californio Office: Russ SHARP

P.o. Box 5S-Alrqdeno, Colif. TWX: Psslr Cal767O

Phones: RYon l-0O79; SYcsmore 8-6845

In celebrating the occasion of three score and ten years in wholesale distribution of doors and allied products in the Southern California trade area, Glenn Fogleman, resident manager of the California Door Company, Los Angeles, l.ras appointed Art Parkins, veteran wood products salesman, to the post of general sales manager for the pioneer concern.

On September 1, The California Door Company celebrates its 70th birthday in Los Angeles and starts the fourth decade on September 2. The ledger of the firm shorvs tl-re first business transaction as having taken place on September 1, 1887, in the company's first home at 2nd and San Pedro Streets, Los Angeles. The company now maintains a modern warehouse facility in the heart of the eastside ir-rdustrial district in Vernon, adjacent to all freervays for fast, efficient deliverv to all cities and communities in the southland.

This progressive firm has made great progress under the able management of pioneer Glenn Fogleman, r'vho has been manager of the Southern California territory for the oast 30 years. He has been associated with the concern bver 40 vears and started his career in the sash and door business-in 1904 with the Cresmer Manufacturing Co.

During the past 70 years many new lines of building materials have been added to the complete stocks maintained in the company warehouse. In addition to sash and doors, the company distributes insulation board, Masonite products, a fulf line of plywoods and many other items.for ihe retail dealer trade. The company's warehouse at 494O District Boulevard measures l20x66o and the inventory is complete for fast delivery. Six trucks can be loaded at one time and the dock area spur-track handles four boxcars for unloading.

Art Parkins, who is assuming many of the duties handled by N{r. Fogleman during the past 30 years, has a r,vellrounded education in the wholesale distribution field in

(Continued on Page 28)

CATIFONI{IA I,UTBEN ilERCHAI{I
Oonls Lunilror Oolnpilny INCOIPOTAIED 39OI GRAND AVENUE * OAKIAND 10, CALIF. lrocrnr rrrrrr fclcrypc OA 339
8-5121
* Olympic

*{<Over 7 YEARS of DEPENDABTE SERVICE!

Just Coll SIillrYlONS When You Need THAT EXTRA QUALTTY

o SPE(lAt SEIEOION - For Widths, Lengths and (olor - FOR SPECIAL REQUIREMENTS

**-AndNOW:

Septemba I, 1957
IMP0RTED and DOMESTIC Hardwoods & Softwoods for Every Purpose
WE ARE AT THE SERVICE OF Att RETAII TUMBER DEAIER,S
CUSTOm KltN DRYING qnd CUSTOM MltLlNG
Old-Growlh
FINE CABINET WOODS West Coost HqrdwoodsAlderMopleKnolty Alder Inlerior Poneling Ponderoso Pine -
Pine lmported
HordwssdsMohogonyOokMopleWolnutAshSenShinoBirch
Nofhing But The Besl" Coll LOrcin 9-7125 slMM0lls HARlttt00lt tUMBER c0lflPAllY ll7l9 South Alqmedq Slreet, los Angeles 59, Cqliforniq l95O wHoLEsAtE DrsrRrBuroR l9S7 Sfeody Growth Through Speciol Service
Offering The Finest
Douglos Fir Cleors from the ROSS tUtYtBER MlttS ot Medford, Oregon
Sugor
ond Domestic
"Absolutely

Useful to tlore People

ft was a better-ttran-av€rage thinker and writer of other days who handed out the following advice to all who needed it: "Make yourself useful to someone." His name was Emerson.

That advice can be applied to every man in business, regardless of what business he is in; in fact, he need not even be in business to be able to use that advice.

To the man who is engaged in selling-and tell us, pray, what man is not-this advice could well be put at the top of h.is selling philosophy: "Make yourself useful to more people." And the more people he becomes useful to, the more and better prospects he will have for selling ttre goods or services he handles.

Following that Emerson advice gives a person a maximum of chances for using his noodle in his business effort.

Plon 60,OOO-Pop. New City

The 8000-acre, $10 million Diamond Bar ranch near Pomona is to be converted into a planned community housing 60,000 population, Engineer Ray Kusche told the County Regional Planning Commission, August 7. He said the gigantic subdivision project is still in the future but its promoters, the Capital Co. and the Christiana Oil Corp., wished to apprise county planners of the over-all program. Extensive areas on the huge ranch will be devoted to housing, while other sections will contain parks, schools, golf courses and shopping areas.

An Editorial

Make yourself useful, of course, but how? And that is whcre the real selling comes in. The more and better ideas a man develops for making himself useful, the better he will get along.

Making yourself useful to a lot of people is a mighty keen and interesting job. It doesn't just happen. Study how you can make yourself useful to your prospects. Don't let them know that you are doing a special job on tftem. Arouse their interest in you. And THAT is the foundation of business-getting.

Emerson said: "Make yourself useful to someone." The modern salesman changes that to read: "Make yourself useful-not just to someone, but to a lot of someones." And watch the results.

WMMA ond SFrttA Work Together

"What the Wodworking Industry May Expect From the Woodworking lVlachinery Industry" wili be ihe subject of a panel discussion presented by the Woodworking IVlachinery Manufacturers' Association to the Southern Furniture Manufacturers' Association at the September 6 meeting of the SFMA Production and Cost Divislon at Mayview Manner, Blowing Rock, North Carolina.

The SFMA and the WMMA are working together to develop a greater understanding of each othei's problem. The primary aim of the two groups is to improve the apprecia- tion for modern machinery which eliminates trial and error g_r_g{ggtion methods in ihe woodworking industry. The WyM4 panel members will discuss the-advantages and reduced costs made possible by modern machines. -

- i'; r'l ) cAuFotNLA turTlEn il:rcHAilt
Delivery by RA IL, or fRUCK gnd TRA|I,ER ?^i 13"'e,b"\ HILL&MORTON l:;:a For Betfer Service on the Pacific Coosf Phone ' Regl onal Sof es Of f ices BEVER]Y HIILS 319 3. Roberbon Blvd. BR. 2-{375; CR. 5-3164 IE|,ETYPE: Bcv. H. 6542 FRESNO 155 5. Firsr Sf. Adam 7-5189 IEIETYPE: FR 147 SACRAJIIENTO ANCATA P.O. Box 4293 P.O. Box {13 Wqbarh 5-8514 Von Dyke 2.2936 TEIEIYPE: SC 178 IELETYPE: ARC 96

l. Sisol-Gloze will lost mony yeors longer thon ony other similqr moleriol.

2. Sisol-Gloze does not deteriorole or discolor with oge.

3. Sisql-Gloze lronsmils moximum beneficio! ultroviolel roys.

4. Sisol-Gloze hos obsolute clority.

5. Sisol-Gloze is low in cost competitive wlth ordinory "temporory" plostics.

Here's your chance to make attractive profits with the exciting possibilities of Sisal-Glazn andits mark-up potential. Sell by the roll or by the lineal foot.

Sisal-Glaze is light in weight yet amazingly tough. For some uses, it, is better tban glass as it transmits almost 100% ultraviolet and infrared rays. Sisal-Glaze will last many years when used as recornmended.

Because of its long life and clarity, Sisal-Glaze is ideal for low cost stom sash, winterizing breezeways, porches, carports. Also glazing summer cottages, cabins, garages, etc.

On the farm, Sisal-GLazn is excellent for glazing poultry housing, banrs, shelters. It's handy, too, for emergency glass replacement.

In the gowing field, Sisal-Glaze will revolutionize existing methods of greenhouse construction, hotbed sash and cold frames. Sisal-G1aze will bring the "do-it-yourself" home greenhouse within the reach of all.

3epfcnrbcr l,1957
0lmI Available in 5 and 10 mil wgiglrts ..4 width of 36" and 42". Ask your sup- plier for prices and more infomation or write:
ANOTHER ADDITION TO THE SISALKRAFT LINE
what you can now otfer your customels:
The trllost Efficient 0lass Replacement Plastic Ever Developed! Look
Aneriron SISALKRATT Corporotion Chicogo 6 . Ncw York 17 o Son Froncirco 5

Henry Luce ito Speok or S.F. Conference

Henry R. Luce, editor-in-chief of Time, fnc., will be the principal speaker at the National Executive Marketing Conference to be held in San Francisco, September 12, annbunces Richard G. Hughes. Chairman Luce will speak on "The Need and Challenge for Better Homes in America."

The National Housing Center is sponsoring the meeting of leading home builders and manufacturers of building mateiials and .equipment to formulate a program for expanding the hous{ng market. The conference will be a feature of the annual fall meeting of the National Association of Home Builders' board of directors, September 12-17.

"The fact that Mr. Luce and many other top business executives will be at the San Francisco conference underscores the importance of this meeting," said Hughes. "The mail we have received with acceptances from manufacturers contains one of

the most enthusiastic responses to any meeting that the Housing Center has yet spbnsored."

The Industry Advisory Board for the conference includes:

S. W. Antdville, president, U.S. Plywood; Edgar Kaiser, president, Henry J. Kaiser Co.; William L. Keady, president, Fibreboard Paper Products; William G. Reed, chairman, Simpson Timber; Charles K. Rieger, vice-president, General Elect4c; Fred K. Weyerhaeuser, president, Weyerhaeuser Timber. Home builder representation on the industry Advisory Board includes 15 past presidents of the National Association of Home Builders.

Andy Donqld to Monoge Hollywood Yqrd of Lounsberry & Horris

Andy Donald (above), veteran of Lounsberry & Harris, one of Southern California's oldest retail lumber firms, has been named permanent successor to Paul Hill, who managed the Hollywood yard on Santa Monica Boulevard more than 42 years prior to his death, May 28. Andy has been identified in the lumber industry all of his life. He has spent over three decades with the pioneer Lounsberry & Harris concern and, prior to assuming the management of the Hollywood branch, he was sales manager for the Hollywood and Bay area section of the county. He will handle both assignments in his present position as general manager.

During the long illness of Mr. Hill, the yard on Santa Monica boulevard was under the direct manag'ement and supervision of Art Hertz, another veteran of the retail firm, who has now been assigned to an administrative position at the home office on San Fernando Road in Los Angeles.

The new shed construction at the Hollywood yard that lr'as started by Mr. Hill and continued by Art Hertz was brought to conclusion last month by Andy Donald. A11 dry stock is now stored under cover in a new steel warehouse facing on Santa Monica Boulevard.

CATIFOiNIA TUTBET IENCHA}IT
INDUSTRIAL SPECIALISTS lN FOREIGN ond DOMESTIC HARDWOODS ond SOFTWOODS for every requirernent Direct Car ShipmentsTruck & Traileror LCL from Yard Stocks OUR MOTTO: Quality and Quantity GUITRANTEED BBU$II IilDU$TBIII, IUil[BTB COilflPANY AT YOUR SERVICE 7653 Telegraph Road, Montebello, California One to Tuo MILLION FOOTAGE Und.er Couer SPEC',AI|,ZED IRUCK'ilo FON f"E TUNBER TIIDUSTRV FER]I TRUCKI]IG CO. 4550 MAYWOOD AVENUE, VERNON, CAUFORN|A / Common Csrriar Ccrtificotc I Los Angelc - Oronge Countics / TMMEDTATE PrcK uP . call / SPEEDY DELTvERY !5ft I To 150 milc rodius of Los Angelcs LUdlow 7-7261 RAymond 3-330r RAymond 3-3301'

Stop a minute-before you fill out that order for Masonite@ Peg-Board@ panels and fixtures. Ask your customers what they want to hang up on these everywhereuseful hardboard panels.

Maybe they need the extra strength, the extra weight-holding power of heavy-duty )f" Peg-Board-to support heavier tools, implements, shelves and equipment.

Show them the thickness of these panels. Show them the heavier, stronger fixtures especially designed for heavy-duty service.

Take advantage of Masonite's national advertising of heavy-duty 11" Peg-Board to appear in the leading magazines shown here. Make sure you have adequate stocks of %" Peg-Board panels and fixtures. Talk to your Masonite representative now about tie-in mats and point-of-sale displays, or write Masonite Corporation, Dept. CLM9-1 Box 777,Chicago 90, Ill.

9eptember l, 1957 *=q; It*t-"*.,*; s $.. .t u q ,q ;""-{ : "t" I , i 2'::-'-)f So€. bt haBtldi l.blo .ppllanea' *-
So many places for Profit ! il&$@wMwffi heavy-duty v+" 0t0 ilOe R0 panets
i:-'l;i,' ,1::' Heovy-Duty (Xr') Peg-Boord Better Homes & Gardens Househ ld Popular Science Popular lvlechanics Home Maintenance & lmprovement Family Handyman Home Modernizing @Moron,te Corporolron-monufocturer of quolity ponel products. ' i::::1. | 9 :1]11 ''11,'1,-.a !1.!l + , liL;:; r_r-r-r,d a+ 'a.;:; Itt,,?. :1 irt * tull Advertising a,'; atatt.Dl.

New Glue-lominoted Beom Wholesqle WcrrehouseOpen

For the first time in the history of the building industry, a glue-laminated rvood beam .lvholesale u-arehouse has been established primarily to serve residential and small commercial construction, thanks to the pioneering spirit and foresight of trvo Seattle building materiais men. The firm, Laminated Woods, Inc., 736 Northlake \\ray, Seattle, Wash., is an exclusive outlet for I{ilco laminated beams, product of the Weyerhaeuser Timber Company.

It rvas started by Robert E,. Andretvs and Robert W. Borneman, both r,vith long experience in the building materials business as salesmen, contractors and ou.ners of retail lumber yarcls. Before their company was launched they

made a thorough survey of the potential market for stock laminated beams. Architects unanimously agreed that the use of laminated beams would be greatly increased rvith establishment of a ready supply of tl-re materials stocked for immediate use. Lumber dealers and contractors concurred. This ner,v rvarehousing plan overcomes the prer.ious slou'-delivery problem by permitting mills to produce in volume stock sizes that car-r be inventoried for immediate del ivery.

Information gathered from surveys of scores of architects and by studying years of sales records of old-style solid beams indicated that six sizes n ould cor.er 80 to 90/o ol current home and small construction needs. With this information they rvorked out rvith officials of the \\reyerhaeuser Timber Company a plan to start their wholesale business. They u'ould stock the Weyerhaeuser line of Rilco glue-laminated beams as .w.e11 as distribute the company's hr finish and mouldings, pine, hemlock, spruce, particle board and treated timbers.

For the first time in construction history, it would be possible for lumber dealers to pick up and deliver laminated beams the same day, without the usual 6 to 9 weeks' delay that prevailed in ordering custom beams from the mill.

All phases of the business benefit u-ith this net' tylte of selling. .\t the Weverh;reuser mill it is norv possible to manufacture stocks of standard size beams on a production schedule. NIill inr-entories can be built rrp at a time of year u'hen the traffic in other production is lighter. Builders knou'the exact size beam they neecl is norv carried in stock and is as available as other dimensional lurnber. This means no delal's on the job and that it is alu'ays possible to have the roof on a ltuilding in the usuai thirty days.

Being all kiln-clried material, the beams .rvill not crack. check or rvarp out of position. Consurners get a better prodruct in both beauty and service.

The progress of Laminated \\.oods, fnc., is being rvatched by the building inclustry all over the nation. Anclren's' and Borneman's success t'ill open an entirely nerv marketing structure to a previously all-custom operation. In a recent ne\\rs statement released by the \\reyerhaeuser Timber Companv, the future of Laminated Woods, Inc., rvas implied in these feu' u.ords, "this . . coulcl verv easily be a golden opportunity-a salesman's dream."

CAI.IFORN IA I.U TBER'IIERCHANT
(Tell
IIALEY BR(IS. sAltTA tolilGA P.O. Box 385 Monufqcturers Srock qnd Detoil Flush Doors CRESCE]IT BAY II(l(lR$ With Microline Core THE WEST'S FINEST FLUSH lltlORS Sold Through Jobbers to lumber Yards 0nly
tltem you soru it in The Californio Lunrber Mercha,nt)

For W frame constructiion. , slrsses, ENG ELMA'Y'Y SPR UCE

eaSA handl,ing speeds construct'ion t'i,me arLd cuts costs

ENGELnAtfl SPRUCE is an ideal lumber for wall sheathing, roof decking and subflooring. It combines light weight, adequate strength and the ability to be nailed easily without splitting. Small knots give even the lower grades a good appearance. Engelmann Spruce is used for studding, joists and other general construction in accordance with its strength properties.

For interior uses the small, tight knots and light *l"t "f E"g"l*ann Spruce provide a wood for interesting paneling and interior finish. It is carefully ilried,, assuring more accurate sizing and improved woodworking qualities, insuring lower maintenance costs.

The Western Pines

Scprernbcr l, 1957
;,: I
WESTERN PINE ASSOCIATION,
707-K, Yeon
Write Ior FREE illustrated book about Engelmann Spruce
to:
Dept.
Building, Portland 4, Oregon.
whlte Plne Ponderosa Plne Sugar Plne oad tbrsc woodr fron tho W.i.n Prn. rnlttt wHltr Fln lNCENtl CEDAR tED CEDAn . DOUGLAS tlt INOIITANN SPNUGE LODOTPOL: PINE IAICH ol natoning, grcding, morlt .nan, *c monvlacrwed to htgh ''anda|dt Todoy'r Wcrlern Pinc Troc Forming Guorontccl Lumbrr Tomorrow
ldaho

whqt WHOIESAIE ONIY meqns to you

"WHOLESALE ONLY" rmportant words to a retail lumberman. Because a retail lumberman much prefers to have his supplier provide a convenient extension of his re- larl inventory than to have lhe supplier compete with him.

INLAND TUMBER'S slogan "The Dealer's Supplier-Never His Competitor" accurately describes INLAND'S sales policy of WHOIESALE ONLY.

Perhaps that's one of the reasons more and more re- tail lumbermen specify INLAND TUMBER as their Numbet i supplier.

INSECT ?acra,irce

SCREENING

II{LAND

Ikws Sdefs , ,.

Nfasonite Corp. has launched an advertising and salespromotion campaign on its t/4,, "Peg-Board', pinels for use rn garages, commercial establishments and industrv. rvith full-color-ads in September issues of the shelter magazines, plus black-and-rvhite ads in national and regionai- dealer publications. Masonite will distribute to dealers a 17x22inch full-color poster and reprints of the ads, with newspaper ad mats for local tie-ins. Dealers u,ill also receive counter-displays for-use next to cash registers, including a metal "Peg-Board" fixture fitted with nJw plastic tip.

Simpson Redwood Company is seeking federal court aclion to obtain its portion of a 950,000,d00 tract of virgin I)ouglas fir in Oregon.

Ukiah, Calif.-Edu'ard, Rolf and Trygve Stolesen har.e formed a new Mendocino county coip-oration. plvu.r.,ocl Fa}ricators, fnc., to be capitalized at $50,000 by sale of $10 per-share stock.

^ Steelcraft Mfg. Co., Cincinnati, has appointed Richard C. Crinnell, I.os .A,ltos, as \vestern sales representative to push its standard steel building line in Caliiornia, Arizona'and Ner-ada. I[e was formerlrr western salesmanager for the F. C. Russell Company, Cieveland, an<l has be"en associated many years rvith the building industry in the rvest.

San Bernardino, Calif.-The rvay rvas cleared for more marketing of salvagc timber in th-e mountains here when the County Planning Commission in July approved a variance for a sarvmill three miles east of Rurining Springs. N{ill Operator Wiliiam R. Williams said he l.ouJd bperate not more than one year and lumber off the diseased fimber and standing trees in burned areas of national forestlands.

Ukiah, Calif.-Mendo Nlill Lumber Companv,s sarvmill on Orr Springs road has been sold by Ross incl'Tohn Mav_ field to Don Philbrick of Ukiah and Comptche.

26 CATIFONNIA IUTIBER MERCHAI{T
Distribution Yard: BLOOMTNGTON Phone Colton TRinity 7-2001
BRoNzE
El".tro Galvanized
DURALUM" Cladded Aluminum Pacific ltire Products Go. comPToN, GAUFORN|A
WIRE
"DURO"
"DUROID"
"
[:1 tr:ttr:rtr: tr:l tr:1tr:1"=il EItr il Distrihution At Wholesule lil $ Of Pucffic Coust Forest Prod,ucts H n-J---J-il u Etr |i| ill sAllTA FE tUMBER, lllG. lll Ertt' '2-tr m l Drumm,.:;;;;,,rl,carir il Etr m Phones - EXbrooR 2'2074, 2'2075 Ji| lll A. J. RUSSEII .uv. , ,N0. c. sAilER, JR. U tr TWX: SF392 E uu tr Septenrlber l, 1957 E\\-J//Itr Ftr EI il6)[ilil il 'A*TA FETfi;il: coMPA*Y I E Incorporated l9o8 H 9t lrr9r srsY r rvv tr t:t tr t:t E l:l E l:l tr l:l tr :l q 1-l| |

Selling Joins Twin-City

Ed Karst announ,ces that Harry Selling (left), prominent young wholesale lumber salesman. hai joined the Southern California stafi of Twin-City Lumber Company with offices at 1100 South Beverli Drive, Los Angeles. Harry Seltin!. has been identified in wholesali lumber sales in the southland for over 1O years. He is active in social and civic affairs in his town of La Canada, where he resides with his u'ife and family. Harry has been active in Hoo-Hoo Club 2 for the past several years and is well known at both the wholesale-and retail levels of the lumber business.

*We intend to increase our volume distribution through- dut Southern California," said John Hunter, senior partier in the Twin-City firm, "and oui first step is to increise our

sales coverage," he continued. "Harry will cover the dealers in the southern counties, including the accounts he has been servicing for several years."

TOrh Anniversory for the Coliforniq Door Co.

(Continued from Page 18)

Los Angeles. He joined The California Door Company over 1p years ago and has been continqously on the payroll with the exception of one year when he beiame identiiied in his own wholesale lumber distribution concern. He is well known throughout the dealer trade and has covered every important sales post in the Southern California territori.

Jo- lelp the company maintain its leadership, Parkins is aided by four veteran salesmen. R. V. Pye travels the southwestern Los Angeles county area, including Ventura and Santa Barbara counties. He is also well known to the dealer trade in the southland and has been with California Door 38 years. B. P. "Sco" Scofield has been assigned. the norther! T os Angeles county territory, including San Fernando Valley and Lancaster. He is a popular building products salesman and offers a complete line to his dealers. H. A. "Al" Wiens covers the dealers in San Bernardino. Riverside and Imperial counties, and Harold Logan has been^assigned to southeastern Los Angeles county'includ- ing Orange county cities and San Diego.

Les Breiner, Zl-year veteran of the concern, has been office manager for many years and several years ago was named to the important post of warehouse superintendent. It is his duty to see that all material and records of the Southern California area are handled properly. o

"ft is our desire to maintain an alert and aggressive sales staff," said Art Parkins. "Our inventory is complete and we intend to carry the items in demand bv the retail lumber dealers throughout this area," he continued.

"For the past 70 years, The California Door Company has grown with Southern California because we have iried to keep abreast of the changing conditions," said Mr. Fogleman. "Our efficient staff will carry on for manv vears to come and under the sales guidance of. Art Parkins-we will give efficient service to our dealers in the future as we have in the past."

So-one of the great Southern California firms that has reached markets throughout the Pacific Coast to the Atlan- tic Seaboard, New Zealand, Australia and Africa in the efficient distribution of its products now enters the 8th decade of service to retail lumber dealers in the west.

Success has long been assured because the secret is service, hard work, proper inventory and efficient methods of handling and distribution. This, according to the veteran Eogleman, has been one of the factors in the growth of California Door, with the fast pace set in the development of this great southland from a playground and resort area to one of the major industrial centers of the world.

ji'1t;; i "tt cAurof,t{iA it rrrlEr r*trcrini xji' :fi;'' i;i:,
WHOTESAI.E DISTRIBUTORS DIREGT MILL SHIPMENTS TUMBER . PIYUIOOD By Corlocd fruck snd Troiler DISTRIBUTION YARD l33Ol Burtonk Blvd. Yan Nuyr, Cclifornlo 't !o. .i,"'.-: THE MEAsunE oF GooD LUMBEn i;:,.,,.fi! STote 5-8873 Sfonley 3-lO5O NEITNAN I REED TUMBERCOMPANY TARGE TOCAL INVENTORY - OVER 2,OOO,OOO FEET UNDER COVER
teprembcr l, 1957 1887 SEPTEMBER lst rg57 It Is Sfith Great Pleasure That \We Announce the TOTU ,4AIAI/VERSARY "The Lumber Deoler's Friend" 4940 District Boulevqrd Phone: lUdlow 8-2141 P.O. Box | 26, Vernon bronch Los Angeles 58, Colifornio of TOS,,{NGELES

i A Tough Gluestion

, The head of the famil5 pipe in hand and newspaper outhad settled into his favorite chair for a peaceful hour bedtime.

t1,,:On the othbr side of the table sat his son, Johnny, 8-year iqld forehead wrinkling with a serious problem. He said 'ii1o his fatter: stPa?"

:' '. ltYes, son."

,

"Can I ask a question?".

.'"CertainlS son."

1.." 3'P4 can the Lord rnake anything?"

"'.,, "Yes, my boy."

: "ANYTHfNG?"

"'rli, '.Of course, son. Why?"

"Pa, could he make a clock that would strike gne?"

itt - "Son, go up to bed ! You see I'm busy."

The Truly Poor tlon

Much R.ow fUlqteriol

Early one morning a rural tourist with a small glass jar in his hand walked down to the Pacific Ocean near a summer resort and filled the jar with water.

A beachcomber saw him and saw opportunity at the same time, so he approached the tourist.

*What do you think you're doing?" asked the beachcomber.

"Sending a jar of this Pacific Ocean water back to my home in Kansas," said the tourist.

"That isn't free, you ltnow-we sell that,', said the beachcomber, holding out his hand. "That will be 25 cents.', The tourist paid the money and left.

The next morning the same tourist came down for another glass jar of the water, and again there was the beachlesq than comber asking f.or 25 ccnts. The tourist looked at the ocean, which was then at low tide and much lower than it had been the day before.

"Heavens !" he said. "You sure have been doing a whale of a busincss since yesterday, haven't you?"

ii: A man is poor when he gets out of tune with hiq environ;.Fcrts, when his friends have lost confidence in him, when

,.''he'has but dark pictures on the walls of his inner life, when 1 his character is diseased" and dishonest tricks of evasion l .{ominate his heart and soul. A man is not necessarily poor lr because he has little of this world's posspssions. If he maini: tains his integrity, keeps his character unblemished and :r-.sQuare to the world, he is not poor even though hunger is r .Etaring&im in the face and he has no place to lay his head. -Frank O'Donnell.

Vice Verso

'Tell me, doctor, does bleaching of the hair cause softening of the brain?"

, "*o, Miss; it's the other way around."

. The Vllloge Preocher

I (from Goldsmith's "Deserted Village")

At church, with meek and unaffected grace, His looks adorned the venerable place;

: Truth from his lips prevailett with double sway, And fools, who came to scofr, renrained to pray.

; The service past, around the pior.rs man

With ready zeal each honest rustic ran; E en children followed wit&r endearing wile, And plucked his gown, to share the good man's smile. His ready smile a parent'q joy expressed,

' Their welfare pleased him and their cares distressed;

. To them his heart, his love, his griefs were given, But all his serious thought had rest in heaven.

.As s'ome tall cliff that lifts itq awful form,

: Swells from the vale and midway leaves the storm,

::, Thcugh round its crest'thc rolling clouds are spread, , trcrnal.punehine settles on its head.

He Srlll Thoughr 5o

This country's going straight to heck, My grand-dad told m€ so; The old gent ought to know.

I aqked him why he was so sure; He said long years and years ago, His grand-dad told him so.

Keeping in Tune

We may be povcrty poor, or rich in this world,s goods. We may walk on crutches, or run in the glory of perfect health.

We may live in the fower garden of beautiful dreams, or in the thicket of stcrn reality.

We may have the daily companionship of the most b6autiful rose in the garden of love, or tread the bywayq of life alone.

We may ride thc softened cushions of a Rolls-Royce, or travel the dusty roads on foot.

But it makes little difference if we keep our hearts in tune with the infinite plan.

What Orher One?

To be a perfect hostess, one must somctimes be very, very quick-witted. No better example of quick-thinking has been produced than that of the lady in Chungking who hed invited several Americans to Thanksgiving dinner, promising them something almost incredible under thi circumstances-a turkey.

As the No. 1 boy entered the dining roor\ he slipped and the priceless turkey fell from the platter he was carrying, and skidded across. the foor.

"Never mind, bon" said the hostess, smiling and quiet. "Take it back to the kitchen and bring in the othpr one."

grality

-Ir Ou, tllofi J*portant Prol,u"t

For q Few Genfs More, You Con Hqve o Regol Door!

WE ARE SPECIAIISIS lN THE MANUFACTURE of "SPEGIALS"

All Populor SpeciesAll Sizes

When You Select THE ALL-NEW ' R ES P E C ' You ore Sure of Fully Approved Speciftcotion qnd A,rchitecturql Doors for Institutionol ond Commerciol.

The New High Grode "VENTAIRE" Flush Door ls Now Avoiloble in All Populor Sizes ond Species.

Mqnufqclured in our fully equipped ploni lo meet qll conslruction stondords, with complele Quolity-Controlled Production. All Doors fully guoronteed if properly instolled. Personolized $srviqs-

Regal Door Conpany

l(|176 Rush Street, El trlonte, Golifornio

Relaxation of Government Regulation$ will make some Quick Sales.. . Our Production and Inventories are normal assuring you of Rapid

SUGAR PINE PONDEROSA PINE DOUGLAS FIR T7HITE FIR and INCENSE CEDAR PRODUCTS. Moulding Glued Panels . Millwork available in mixed cars.

All prodacts sbipped are precision made, carefully graded by expefis for customers satisfuction, Mills at Anderson,

California

F:{, jtr-. ':.1:"' ..4 Septcrnbcr l,1957 ",-::1' ,:i \j-r.. : a-r.,f ' 'tt -/' r
COUNTS WHEN
SETECT .RESPEC' Cumberlqnd
IT'S THE FRA'IIE THAT
YOU
3-6216
UNION MADE Ilemher ol The Soufhern Cslilornla Door fnsfltufe Gllberr 3-3r
rl,lcmber WcE ern Pine ond W.rt Coott Associofions Sqles qnd Generol Ofice
3l
ol Anderson, Colifornic
Seruice on lr|ixed Cars
Red
Bluff' Castella, Wildwood, and Mt. Shasta,

Manufactured By Strait To Stay Straight

GIUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS

WHA| 'S BEH'ND A STRAIT FLT'SH DOOR? For MAHOGANY or HARDBOARD -

tkws Bdefs , ,.

William J. Hess of La Mirada has been appointed chief building inspector of Nfonrovia, Calif., replacing Vincent Di Stefano, rvho resigned to become city engineei at Claremont.

Masonite Corp. President John N[. Coates has appointed Dean Il. Thatcher gcneral manager of the company's Ukiah, Calif., plant.

San Francisco-,Construction began last month on the first housing unit for Army dependents at isolated NIKE sites in the Bay area. An $850,000 contract r,vas let for 36 units at San Pablo Ridge near Richmond and 12 units will be built at Rocky Ridge near San Leandro. The 48 single ancl duplex housing units are built within 10 minutes' prescribed clriving time from NIKE sites. A typical unit in the rvood and stucco structures u'ill have tu'o bedrooms, a lir.ing room and dining area, entrance hal1, storage area, ceramic-tiled bath and kitchen.

"'"4

!-l--rhe widest stites or orl --f-. Flush Doors mode here, t-ZXe End Roils or double end roils ovoiloble.

" Verlicol Ribs in Lumber or Insulile, whichever ihe cuslomer prefers. These ore spoced 3Ye" oport.

/o" Combined lock blocks ond Stiles in l7e" interior doors.

All 3/O exlerior doors ore with double lock blocks so fhe combined lock blocks ond sfiles neosure 6/6". This is stondord on oll 3/0 doors ol no exlro chorge.

All [ouon Doors ore polished with 4/O sondpoper ond will finish without filling.

All meosuremenls before lrimming.

Our New Worehouse Focilities Assure Prompt Delivery From Stock

You con now supply your customers with the best FTUSH DOOR ot the right price when you specify STRAIT HARDWOOD FTUSH DOORS

Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor

Fresno, Calif.-Seth G. Beach of the Beach Box and Lumber Co., and president of the Pacific division, National \\rooden Box Assn., heacled the meeting here of the NWBA with stockholders of the Wooden IJox Institute. C. O. Thompson of San Francisco, secretary-manager of the Pacific division, spoke on the container industry in the rvest.

Santa Cruz, Calif.-B"y States Abrasive Products Co., third largest such firn.r in the nation, has purchased more than i5 acres in the Keith Shaffer industrial park in the Opal Clifts-Capitola sector here to construct a local plant and be in operation lr.ithin tu'o years for manufacture of its products to the aircraft, iumber, masonry, foundry, etc., industries in the 11 t'estern states. The firm decided on Santa Cruz after srrrveyirrg 47 cities from San Diego to north of the S. F. Bay area.

Indio, Calif.-The Raven Lumber Co., Coachella, Calif., had a $1500 fire in July, reported Ou'ner W. E. Raven. It destroyed piled lrrmber and plyu'ood and u'as reported started by "smokers."

Hollister, Calif.-Appror.al of a service district for the I{orner Hayrvarcl subdivision in Sunnyslope, under which

New ideas for educating Arizona's public in fire prevention were explored at the recent annual meeting of the Keep Arizona Green Association held in Phoenix at the start of the fire season. Platt Cline, secretary, credited the Arizona Commission of Agriculture and Horticulture wit&r a big assist in distributing Keep Green literature to motorists at Arizona's borders. Forest industries'new national fire poster, prepared by American Forest Products Industries, Inc., is receiving gubernatorial attention above from Governor Ernest W. McFarland, honorary chairman; E. L. Quirk, Southwest Lumber Mills, Inc., Flagstaff, chairman, and Jack Williams, mayor of Phoenix.

32 CAI!FO'RNIA 1UMBER'IAERCHANT
These Specificotions
STRAII II()()R MAIIUFACTUil]IG C(). 1224 North Tyler Avenue, El lVlonie, Cqlifornio Wholesale OnIy Gffbert 4-2170 CUmberlqnd 3-5488 Gllberf 4-2951

LET US REDUCE YOUR COSTS by cqrrying your inventory

homebuyers can obtain street service from the county by taxing themselves, has been approved. Pians u'ere started for immediate construction in the 50-home tract.

Red Bluff, Calif.-Preliminary plans for a subdivision ultimately to consist of 800 homei n'ere disclosed by Golden Hills Development Co.. rvith annexation ol 207 acres to the city and subdivision inio 2o-acre plots of 70-80 homes each. The land is on the sorrth side of -Highrvay 99-\\r and close to the 400-acre site rvhere Diamond Nfatch Co., is erecting its multimillion-dollar manufacturing plant.

Gibson Lumber Company's new corner shou'room and yard at Victorville, Calif., caught fire July 13 but n'as fortunately controlled before it became a $100,000 disaster like other recent July fires in the desert torvn. C. D. Gibson and G. W Gibson, owners of the retail yard, had high praise for the fire departments that fought the blaze for several hours. The Gibson brothers planned to rebuild the vard "bigger and better" as fast as possible and rvere conduiting

"business as usual" in the meantime from temporarv ofifices in the rear, rvith lumber supplies coming from their other yards nearby and in San Bernardino. Fire-lighting personnel from George Air Force Base also fought the blaze, along r,r'ith 1ocal, Apple Valley, Hesperia, Phelan, Devore and State Forestrv firemen.

Union Lumber Company, Fort Bragg, Calif., has ap- pointed Dr. Nicholas V. Poletika as director of research and development, announced President C. Russell Johnson. He rvill make his headquarters in Fort Bragg early this month, follorving retirement in July of Ray Il. Shreck. Dr. Poletika was formerly with Timber Engineering Co., the research, affiliate of the Natl. Lumber Mfgrs. Assn.

Vernor M. Schenck II has been appointed to the public relations-advertising department of Georgia-Pacific Corp., Portland, Ore. He r,vas formerly in the Gerber Advertising Agency, Portland, and will handle product publicity on G-P's line of plywoods, lumber, pulp and paper.

Septemlber I, 1957
IAR,GEST DOUGTAS FIR. STOCKS IN SOUTHER,N CATIFOR,NIA SERVICE RETIABILITY r*J^ tt DETIVERY TOM DUNCAN 801 Phones; HEmlock 5-5647 F OUR OWN TIMBER. MrH-s & SHIP Whofesole OnIy o Cargo o Truck & Troiler &k @&R&Gm @@. BltL HANEN, Mgr. Oceqn Cenler Building o Long Besch 2. Cqlifornic o NEvqdq 6-2445 IYNN DAWSON Teletype: tB 8ll3
PONDEROSA PINE DOUGTAS FIR. WHITE FIR ANNUAI. PRODUCT'ON 60 /U'I,I.ION High Altitude, Solt Textured Growth MODERN MOORE DESIGNED DRY KILNS Manulacturer rnd Distibutor SUGAR PINE INCENSE CEDAR, Tradc Marl Rerittcred PAUL BUNYAN TUMBER CO. SUSANVITLE, CALIFOR,NIA SATES OFFICE ANDERSON, CAUFORNIA AT SUSANVILLE, CAIIF.

TIANUFACTURER ONd JOBBER: HARDWOOD FTUSH DOORS _ FIh PTYWOOD . HOITYWOOD, JR. TOUVER DOORS ond COIIIBINATION SCREEN DOORS

Distributor NORDCO Precision-ftlqde Products

Speclallzlng in Shlpnents vio Roff Frorn Coosf fo Cossl You Csn Depend on

CARLOW COTJIPANY

ftleet

Wqlker Tilley: the h Tree Former

Walker Tilley of Ukiah, Calif., is a man handy with words, woods and walking.

Take, for example, the time he picked up a foreign girl journalist-writer along the Redwood highway. She was motor-biking through Northern California during a tour of the United States and Canada, preparatory to writing a book.

She had turned her head not a fraction of an inch in recognition as he passed, but she later confessed to him that she had begun to dub him the "phantom of the highway" after noticing how often his truck passed her motorbike.

Walker Tilley finally worked up nerve and approach tactics.

"She trad Quebec plates. I naturally thought she was French. So at the last moment I quickly exchanged my California sombrero for a beret and flaggeil her do#n: -

"'Pardon this unusual approach, ma'am, but I judge you are an unusual woman who has, like me, traveled about the world. One meets so few interestinE peoDle in life's travels. I am not trying to be fresh. To pr6ve ii I ask you simply to follow me to my home, where my wife will be happy to entertain you at lunch."

Nonpluised, the Englishwoman, as she turned out to be, thought awhile and finally said, "I'11 do it."

The woman subsequently spent days discovering the Red-

wood region and learning about sustained-yield forestry and logging techniques on industrial Tree Farms.

"IJnusual" is the name for Walker Tilley, the Rotarian president of the Ukiah club.

Marcus Aurelius is credited with saying, "That which comes after conforms to that which has gone before." Tree farmers, men who view their lands with long-range crops of timber in mind, are the most futureJooking of men, but perhaps ancestry, too, plays a part in making a free farmer.

*Certainly Walker Tilley sprouted from a forestry-minded family tree.

His forebears settled Arcata in the redwood region in 1850. Lumbering played a big part in their livelihood. His father was born in Ar.cata, his mother in Eureka. He also married into a lumber family. Mrs. Dorothy Flinn Tilley's grandfather was secretary-manager of the Chicago Lumbermen's Club for many years. IIer maternal grandfather operated lumber carriers-on the Great Lakes. TIer father wis manager of Albion Lumber Co. in the 1920s and was an early promoter of sustained yield of forest lands along with C. Russell Johnson of Union Lumber Co., who built the town of Fort Bragg.

Walker Tilley's penchant for the foreSt instead of the mill -a bent for the lonelv life-mav have come from a subconscious association with his ndme, and at an early age: "'Walker" Tillev.

He does not iemember any psycholosical connection with his name, but he early ran ouf o? walki"ng companions.

"I used to average 45 miles a day for four to five days at a -t!m_e, in every direction from Arcata except west," he said. "I like to take friends along, but they would last only one trip."

Having run out of walking friends, he'd go his lonely way. He learned to travel lightly . salt, toothbrush, side pistbl for squirrels and rabbits, and fish tackle. Meals were bften taken at the home of Indian friends of his family.

Walker Tilley was very close to the founding of the Aperican Tree Farm System-a forest industry -program dtially designed to educate the American publii regaidine the practical profit in growing timber ds a crop anil to as-sure a perpetual supply of raw material. -

First of all, Tilley is a veteran industrial forester. After attending the School of Forestry at Oregon State College in 1913, he worked for the Albion Lumber,Co. in Northein

738 Eqst 59th Streer
Angeles l, Golifornlo
68O7 frlcKlnley Ave. Pleosant 2-3136 ' EstoUlished- tgcO
14348
Bessemer 51. Von Nuys, Golifornlo Slote i-St|Z STcnley 3-2935
Los
tenbor Soutftcm Golifornlo Door lmtitutc
SUGAR PINEPONDEROSA PINE _
_ DOUGTAS
-
Door JombsKiln-dried Pine & Fir Mouldings,
or Cut-to-length, cleor or iointed P.O. BOX t53 14,18 Ghopin Avcnuc BURTINGAXTE, CALIFORNIA PHONE Dlomond 21lrE rwx sAN ilArEO, CAttF. 7a
ALIFORNIA SUGAR & WESTERN PINE AGENCY,Tnc.
WHITE FIR
FIR
CEDAR
lineol

BUI[ilINft ilIATTIIIAI,$ HTADSUABTTHS

For these Nofionolly advertised productsl

CELOTEX CORPORATION

Roofing - Insulqtion

HEATITATORS

KAISER gHADE SCREEN

COTUMBIA.MATIC TENSION SCR,EENS

MASONITE CORPORATION

Presdwood

NAIIS - qll types

CTOPAY FOTDING DOORS

RICHKRAFT PAPER

SHEETROCK

WOOD CONVERSION

Bqlsom Wool

WOODTIFE-PAR

Screen & Hqrdwqre Cloth

Wire - Sfucco Netting - Poultry Netting - FencingWelded Fcrbric

WHOTESAIE Dt5'RIBUTORS

l22O PRODUCE STREET, LOS ANGETES 21, CALIF. TRiniry 5304

PROAAPT DETIVERY IN tOS A}.IGELES-ORANGE_RIVERSIDE AND sAN BERNARDINO COUNTIES

Sepremlber I, 1957 a a a a
a a a a
I/tEMBER: @ A SURE COInBINATION: ffi CUSTOTNER CONSIDER.ATION MItL UNDERSTANDING
INGTEWOOD, CALIFORNIA
3-ll4t qz/-t'/fz/ rA8s8
building materials ctl. inc.
BLVD.,
Pleqsqnt

C'rrliftirrriir unrl l,e c:rnrc chicI iorcster of thc lirrrr irr 1g22, t'ltcn irrrlustri;rl iorc:tr-\ \\ irs in irs inf:rncv. I Ic olrurtcrl :r h;rli-rrrilli,)n ll'('('> ,,r.,r;,- i(rut'\(';u'1,t.r'i,,rl ir',,rrr l,) ):l t,, 1,t20, lirrt the rlis:Lslrorrs Conrlttchc iorelt llrc of l1)3 1 rlcstr,,r.r,l most rtf his lrllLrrtlLti()11 <1r:rrr:rtic iI clrt;Lstr, rlrhit. 1rr-or ri .]' an crlri [orcstr,r'ir(1:la'('tl'urt:rt1crlrur1c lirc lrrcvcrrIi,,rr :ur(l con- trol nrrrst lrrcccrlc eootl iorcstrr-.

In 11l3rr \\':Llltcr n rnt t,r rv,r'k i,r ('lr'<le l[:rrtin, thcn clrici [ot'c<tr'r l',,r' \\ r.>tr'r-rr I'ilt. .\ssrr. ('lirlt. II;Lr-tirr ];tter ,lc r-el.Petl lhc llrst irtrlrrstr-i:tl 'l'r.r.c [.-trr-rtr, 1hc (.lc'trrr.'s'l'rcc .[i:irnr r,i \\'clcrh:rerrscr'1-irrrlrrr ('o. irr \\-lrshirrgton irr l9-10. IIr 19-11 \\-irll<cr 'I'illcr' \\'t: nt 1() Itugenc, ( )rc.. ls ,,,,,r.,,,!ir,- forcster r,i thc \\'ill;uncttc \-:LlIcv'l'rcc [,-:Lrr'. ir c()-()l)crau\.rl

VcllttlrC rrl :t'\'cl'irl lttrrrL,t'r t',,il11i,t'1a . Irr 1()J.5. Ir;rr-iirg l,CCrr highlr- recrirnrncrrrlerl lrr'('1r.rle fllrrtin, hcr rv:rs selccteii lronr a u'icle 1lclr1 rif crrtest;irrt: i,_, ,, ,:,-,,rr1, r,f Ilirrdu f.resf .u.ners in 'friLr-rLrc,rre. 1nr1ia, to sct up ;L tr'pical \\'est Coast nrct'harrizt.,l lr,grting,,l,clr1 i,,lt. ('rrrli'g l,ack- fr,,ur l'c1ia tn 1917 at the c,:rmDleti.rr of his contract. he u'ent tri u-orli on his olrl ,\1J,i,rn I_rrntlter Lo, 1ands, onlv non' ther- n-erc_ the ltrriPcrties o[ ]1.;rsonile (,rrrp., pi()ncer 1ri-t,rluccrs,ii l-rarrlb,raril.

-\s chici f()rc-itt:r for lIlLsonilc (.or1r. irt L.iliilLh, he rrlrnagcs o1rc,,I the lirrge.t'l-rrc [--lrrrrrs in ('tLlil,rnilL .r19.0()0 :Icrcs rvhilc hrrnrlling his rrn'n snriLllcr'l-rec.1.'rLrnrs. oue oi 3J0 :rcrcs, ttnotht'r oi 100 lLcrcs, in his spurr nr()nrcn ts.

i Ic is curltntll- lrrcsirlcnt ()f thc I{ctlu oorl Iicq,ion ('orr scrvatiorr ('ourrcil.

"lrr nrr- nrorlcst sort of \\ir.\-, sir\-s'I'illcr-, "l lrrrr a rrrissionrrr\- ir,r -goori iorcst plactidt:s. I -lrclici.ri th;Lt :r1l forcstcrs shorrlcl h:rvc lrcc 1,':rrnrs o[ thcir ourr.

"\'.rt l<rr,*, * c;rlth c()lrcs ir,r. larrrl, st::r. lrr:ri.s tLr,l cncrg\'. I rn:tr-h:rr-c';r I);r11cit\- riI tlrc 1;ritcr 1n'o. lrrrt I ccr. 1:rinl_r- huvc:L lctuLcitv ior tlte lirst trr.o."

.\s Jrro,ri ,rf lhis. \\-;Lllicr 'l'ille r- r:ri:cs or"strrs as n r'll as Ilct's. ||t.t'rr.rr ,,\\n>;r l,,l-lrirrg i:l;rrr,l iit IIrrrnl,,rl,ll l,;tv

uhcrc hc hrrrrtc<1 rluchs anrl l)rant:rs:r kirl. lle'bought thtr islrurrl t() I)rescrve s()nr(. ()l thc privlLtc <lucl< hrrnting.hc rerrrcrulrcrs fronr :!u ar- lr:rck. 'l'illcr. rr.lrs lrorn irr 1,9()-1.

" l \\;r: ;ut i,lt':rli.f ir' s('' )l'lt(.r ol' lllorrc_r' itt llt-\- _\-oultger \-e:rrs. \,1 s, rrrrrch rrorr. I'rt' cr.cn 1c;rrncrl to keilt ip rrlith i n fl:rtiorr.

",\u'hilt lrrck rrr ()_\.stcr c()nrl)ln-\. :rPlrrolLcl.rcd nre, lr.;rntl1)g' t() lru-r' thc ( )-\'ste r lrcrls. I n ltsn't irrtcrcstcd in scllina..

"'llou' ll rorrt :L lclrsc-l' thct' :rslicrl rrre.

"'\l:rr lrt'; il rlt'lrr.|,1.,,rr r,,ur- l(.l'ilts.'

"'l'hc,r rrlLntcrl lr -l( l-r u:rr iclrse . | 111r,ught. ulroul th:Lt ior :r lrit. il:Lt'k irr 11).15 I icnrcnrlrcr-e<l th:rt'1,,t.s ,,."." $1.q-72 ririrrlis lrt t\\'()-lrits lr rlrinl<. I n 19.55 t:r\cs \\-crc $3t,..-.,;11 t,

r'lrirtl<s itf i()ur lrits:L r1r-irrk. So I Prrt ;Lrr rsclLllitor cltLrrsc irr

1 lr e lclr st'.

" '( )k:r-r'.' I t,lrl thcrr. 'lrLrt I l'rr.c tr rcsl)cct i,rr r'.re r.. \-ru

fVIIXED TRUCK & TRAILER, SHIPMENT$ fr0r

CATIFORNIA NEVADA OREGON

KIIN DRIED UPPERg

GRIEN OR, AIR SEASoNED COfiTmONS

36 CAIIFORNIA I.UMBER,MER.CHANT
lri .4 { I t L II 1 t1 I l I I ri /\ ft tl tl llt YI l\\llll[r \ti [//t,
Memh er ol &,li,Jomia Red,wood, Associ&tion iii t\ I t\ I i\\ iil l\1 tl A RCATA Man REDW(|(|D C(lM PAI{Y utaclurers and Shippers MILLS AT
SALES OFFIGES Sort Flancisco Los Angeles
ARCATA

Sugcrr Pine - Ponderoscr Pine - White Fir - Cedcrr

Douglcrs Fir Uppers - Packcged Lumber

tie the lease fee to the middle-income cost-of-living index. Furthermore, you pay half the taxes each year. Okay?'

"'Okav'."

One niorning, shortly after achieving the lifelong ambition of owning an island of his own, \Malker moved about the low-lying l-andscape, gurveying his domain. It was duckhunting leason. He ran into a duck blind occupied by two hunters.

The hunters did not return his greeting. Surlily they kept scanning the sky. They even refused to answer when he expansively ofiereh them hot coffee from a thermos on his hip. ^ At lasi one of the hunters said what was so evidently on their minds:

"Mister, this happens to be our duck blind."

"Yes." said the forester. "But it happens to br be my island."

Ther'e's a sense oi t"iitrt.tio"-i"-5,it"Lyi"J itt"i""a, trt" :es and ovster beds in the sea beyond, and knowing that g that trees oyster beyond, all that yoir see is yours. Walker-Tilley has known that feeling well.

Rickinger Resigns From Hqmmond

Frank Rickinger has a new motto over his desk, "Enjoy Life Tomorrow, Invest in America Today." He is now a licensed investment broker with Paine, Webber, Jackson and Curtis, Los Angeles, and says he is looking forward to serving his old friends again. Frank Rickinger is remembered as the originator of the idea of shipping packaged lumber on flat cars, and as the chairman of the Labor Negotiations committee in 1955. He left a fine record in the lumber industry and made many friends while employed by Hammond Lumber Company, the last five years as production manager of the Southern California division, and should be as successful in the investment business as he was in the lumber industry. Frank will be glad to hear from his friends at MAdison 6-824L,

TT\ lcp'trnbrr l, 195,
SERVICE * QUALITY* INTEGRITY
LCL Distribution From Our Modern Ycnd Fccility SM ITHCustomer MilingPleasant
. ROBBINS LU MBER CORP. 68fl1 Victoric Avenue, Los Angeles 43, CcliL TWX: LAl500 Ooer 30 Years Experience in Wbolesale Lambet Distribution O Truck & Trcriler crnd Direct Rcril Shipnents o
2'6119
PE}IBERTHY LUMBER Ctl. 5900 s0. BI|YIE AvE., ttls A]{GEIES 58 lUdlow 3-4511
OSGOOID Old Growth Canadian W'ESTERN RED BoardsPanelingBevel Sidirg 3315 West 5th Street, at Vermont Ave. LOS ANGELES 5 Bob Osgood rDU 2-8278 Jim Forgie CEDAR Kiln Dried Green ITI'X - LA 660 John Osgood
BOBERT S.

i'Spe.ifv :IUR,ABLE'S PTYWOOD

a product of Duable Plywood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

TMANC Plons Employee-troining Clcrss

San Francisco-The .Lumber Merchants Assn. of Northern California is now planning its Fall Employee-Training Program, and has asked memb6rs for views and'suggestionsl The dealer association will offer either a management course,_ a ^products course, or an estimating courle. All would be five-day courses conducted in San Francisco.

The Management courses offered in the past for potential management personnel gave young dealers a broat. understanding of responsibililies. ii ttrii course is selected. the 1957 curriculum might include: Store and yard layout, Mer- chandising-, .Operating costs, Advertising, -Sales promotion, Salesmanship, Markups and pricing, Puichasing, Constructlon hnanclng, Records and accounting, Credit and collections, Insu-rance, Taxes, Fmployee and public relations, and Safety training. In addition, field tripj would be made to various industry levels: manufacturing, wholesale and retail yards where merchandisine systemi, store and vard lavouts and materials-handling riefhods would be s6en firsihand.

The Products course would be geared to the needs of new members of the industry, personnel who would not yet have become broadly acquainted with the products they handle. The suggested curiiculum would. include compleie coverage of l-umleq and building materials with emphasis on selling and might include Salesmanship, Promotion of credit custom€rs,^ Suggestive .selling techniques, Merchandising, ano. Jales-l\dvertlslng tle-rns.

Executive Vice-president Jack F. Pomeroy is now accepting suggestions from his dealer members on the prelerred course, the preferred dates (mid-September, midOctober or mid-November), the number of imployes each meqle1 yard might send, and additional su6jelts they would like to have discussed.

Duablds fir,000,000 plant inoestment<ohicb inclad.es tbe finest eqaipment aoailible-asst res yoa of consistent qu4lrri.

D"rriog California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood ..Tbroagb qualifeil iobbers only.

Dpecializing in TRUCK & TRAILER* delivery as well as Cadoad lots.

*AU Trach and Trailct shipments protected, by POLYETHYIfrNE cooedng in d.dition to tnpaulin.

New TRACT Developments o . .

,.Fullerton, Calif.-l8 lots northeast of Orangethorpe and Citrus avenues were rezoned from single-family to multiple dwelling use and commercial, for Frank J. Ung-er's commbrcial project backed up by multiple-family units.

Anaheim, C?lif.--Two tract maps totaling 136 lots were approved to Hintz Construction Co. for 106 homes at corner of fth street and Katella avenue; and to Mira Flores, fnc. for 30 dwellings on W. Ball Road east of Nutwood street.

Garden Grove, Calif.-Building permits at $75O,000 were issued to George Halzer & Associates, Los Angeles, for 59 dwellings east of 9th street and south of Orangewood avenue.

Anaheim, Calif.-Planners approved petitions of R. P. and Annie K. Haster to have reiidential-agricultural properties on south, side of Orangewood betwlen Hestei and Lelis streets and southeast corner of Orangewood and Hester reclassified to multiple-dwelling use.

Orange,_ 9alif.-This city will annex a llGacre parcel south of Meats, east of Tustin avenue and north of the AT&SF tracks; all to be zoned residential except a small zone for light manufacturing.

Fullerton, Calif.-Maps submitted for three new tracts totaling^58_ homes ilrcludb 11 on an extension of Dunnywood Drive, 29 between Twilight and Madonna avenues, and 18 on -northerly extension of Kroeger avenue south of Edge- cliff Drive.

Garden Grove, Calif.-Permit was issued to W. E. Investment Co. for 7Z-dwelling tract north of Lampson and west of Haster.

Anaheim, Calif.-Subdivision of l0-acre parcel into 13 multiple dwellings approved on north side of Katella avenue, 678 feet west of Euclid.

n
al
DU RAB l6lt El Cmlm lul llbnlc ?ort Csllfornio Phom DAv.npod +2lt25 IWX Polo Alto 19 Soles Agenfs for DURABTE PTYWOOD CO. DURABLE FIR TU'IABER & PTYWOOD CO.

ALL

AN D tI KEIT!

We're independent. Being independent, we're ot the opposite pole from the fellow who is forced to push ony one porticu' lor brond. We're free to buy ond sell lhe finest ovoiloble moteriols for eoch individuol iob. We're not giving the cold shoulder to ony of our good friends in the industry, our top suppliers or ony of our good mill sources, but ot the some time, we're independent enough so thol we oren't mode lo push some monufocturer's porticulor products.

The trend toword mergers toword the control of soles outlets by monufocturers is growing. We prefer lo stoy independent . to be oble to offer you the best of mony differeni lines.

So, if you hoven't seen us yet.. .breqk ihe ice ond stop in' <: You con toke your pick of ony of the top bronds.

lifornia I

Seprenber l, 1957 f
ATONEOOO
FAST SERVICE ON:
best in hqrdwood ond soffwood plywoods Simpson boord ' Formico. Mosonite Brond Producls... Acousticol Tile.
of
Distributors Associotion f$?,i51101.,'s J-
The
Member
Notionol Plywood
EVeneer-esm
South Alameda Street Los Angeles, California T'Rinity oo57 ______=/ fffih &nl;obln W Wlt"htale {u*bn, btutribution L In tl fi tl t, ilr I L il tl il t, I II Il t li l4O5 Court SlreeU P. O. Box 854, Redding, Colifornio Telephone: CHestnut l'3241 Teletype RG 7 DOUGLAS FIR & WHITE FIR PONDEROSA & SUGAR. PINE INCENSE CEDAR I STUDS I CUT STOCK PINE & FIR MOULDINGS DTRECT RAtt - TRUCK'&-TRA|IER SH,PI'IENTS
955

NRLDA Color-Slide Shows Colled Big Aid to Deolers ond Industry Boosters

Comments the National Retail Lumber l)ealers Assn. has received indicate that anyone seeing tl.re program entitled "This is the Retail f-umber Tndustiy" rviil u'"ant to use it in_ his area, both with consumer groups and with members. The same, in. general, is true of-the^other programs. Ary of the others is said to be ideal for use at a distrlct meetinpl or a training session in a yard. The purchase price is $60 per ?rogram, and the rental fee is $10 per progiam for one week, plus. $5.0O for additional c,rnsecuii,re^rn..ik.. A scripl: comes with each program.

TESTIMONIALS for the color slide programs include: these :

.

Excerpt from letter received from George V. Stein, presi- dent, 9urrell Lumber Co., La.lvton, Okla"homa, dated'May 17, 1957-"I lr'ant you to know that these nt..o *er" ""ii, rvell received and ih_e script was well pr"pu."a. Th; p;; gram provoked much thought regarding display and iay_ out and I think it very n,ell-accomplishei its intended pu'rDose.tt

- Excerpt.from letter received from Robert L. Craft, sec- r€tary, Indiana Lumber and Builders' Supply Association, dated April 22, 1957. "I.pres-ented the slide-fiI- p.og.a*

'This is the ltetail Luniber Industry' to a local bu.i"rl.r,, men's club and received many fine compliments on it . Someone orrt there did a.go6a lon in producing this pro- gram-the audience reaction is very good.,'

Statement about Color Slide progiams by paul S. Col- lier, executive vice-president, Northeastern Retail Lumbermens Association, at meeting of the Committee on Mer_ chandising and Education, May 18, I917-,,They,re good !',

The nine color slide programs available for rent o"r pur- chase are:

PROGRAM No. 1: "The Women's Congress Ifouses," a 2O-minute program of 40 color slides.

No. 2: "This is the Retail Lumber Industry," a 25-minute: program of 75 slides which explains the many valuable services which lumber dealers perform and encourages the public to "See your lumber dealer whenever you "olan tc, build anything."

No. 3: "What to Watch for When Building or Modernizing a l{ome," a 20-minute program of 6o*slides rn,hich gives the public specific pointers on what to watch for and repeatedly tells the audience that the one best .ivay to ber sure of getting r,vhat he wants and avoiding trouble ii tt_, see his local lumber dealer.

No. 4: "Principles of Retail Store Layout,,, a 20-minutr: program of 60 slides which use the Profit-Maker Shou,room to demonstrate the principles of store layout.

No.5: "Iilow neVitte Sells Home frnprovement,,'a25- minute program of 73 slides which preient a case study showing how one dealer does a top-1lo,.n job of selling home-improvement jobs.

__No. 6-: "Meeting Competition with Component Built Flomes," a 2O-minute program of 64 slides, Lased on the highly popular clinics given at the 1955 and 1956 Exposi- tion s.

No. 7: "FIow to Use Installment Selling in the Retail T,umber Yard," a 25-minute .program of 57 slides telling about the. phenomenal growtli of installment selling as i merchandising tool and explaining exactly horv to "use it, step by step, in the retail lumber business.

No. 8: "!q!ldi_1g Profits with Good Displays,', a 3O-minute !'rogram of 90 slides explaining the princlples'of good store display.

No.9: "Selling Building Materials with NRLDA Displav Panels," a 2O-minute program of 60 slides explaining in ae'- tail how display panels tritp buitd up sales ,rblu*" ?nd ex- actly hor,v to prepare the panels in the retail store.

CA1IFORNIA TUA,IBER MERCHANT
D. G. ES$tEy o Qoelitgt &tl.*ooJ Rough & Milled Commons rilD $011 Green & Dry Uppers Mouldings - Lath l,ess Thon Corlood [ofs Dee Essrey RAYmond woyne wi*on Jerry Essley 3-1147 Ghuck Lember Byron Armstrong DISIR,IBUTION YAR,D 7257 Eqst Telegroph Rd., los Angeles 22 ff enen sERVtcE . '\X/HoLEsALE oNLv (tN DRIED & GREEN FoREsT pRoDUcTs BIIL BONNEtt 698 Monodnock Bldg., Son Froncisco 5 BEN WARD t) JIM KNAPP Phone GArfield 1.1840 - Trrl|X SF t5

fO KNOW YOU'RE RIGHI WHEN YOU REIY ON US for

UNIFOR'N QUATITY - S'NOOTH FINISH - SOFT TEXTURE

UNTNT|TED QUANTITY

WAR,EHOUSE STOCKS - PRO'UTPT DEIIVERY

ArKl N s LL t^ CO, tlAlN OtrlGl: {17 tf,ONlGOn:rY ttRlE? 'AN FNANCISCO, GA1IFORNIA SUTIER I.O|IIE Y0U 00il'f }|AVET0 I0$8 AE;',
PONDER,OSA PINE ilTOULDINGS
Spzoaahglng eo U/4olzroh SlaOthAaoo h RefdfJ Armlteh Seahna Odt "WhenYou Order Ftom Us-Make Room tor lhe Stock" Phone OXbow 3-6060 mAPLE BROS., lNC. 617 West Pulnqm Drive, Whiftier, Gqlifornlo

TATYRENCE.PH IL I PS TUMBER COMPANY

; Flrll-gAWil ROUGH cREEll OID-GROWTII REDWOOD

RAll ond fRUCKrand-lRAlItrR DIR SlttPtEiltS

WHOI.ESATE ONIY

BRodshow 24377

;.'According lo New Booklet on Topic

Since 1929

CRestview 5-3gO5

it merits the serious attention of all who build or sell houses. . ."

: -

Trade-in housing, a currently much-discussed topic among , h9f" builders and realtors, ii the subject of a new copy-. ngtltgA booklet just publiihed by Nalional Gypsum Co., , which says the trade-in trend "has reached the point where

PttE e FR SCL€C|S

When You Buy PINE ond FIR From Us, You Buy From FINE, DEPENDABTE MIILS in Northern Colifornio ond Southern Oregon

Spulollzlag la llhed f-&-f eod Carc

n.prorcDttng fn Southern Galtlotntot BERCUT-RICHARIIS

of Sacrumento 2ct4l&? .4qnc&€n ?udcalo

A foreword to the booklet savs the industrv "has been slow to master the sales and promotional techhiques commonplace in other consumer industries. As compired with the hard driving automotive industry . . . housing gets a chsproportlonately small share of the American consumer,s dollar."

"Trading-in should also be important to the housing mark€t," the author says. "For the first time in oui history, over half the people in the U. S. own their own homes-nearly ffi%.-Twenty-five million Americans today have an equity of one hundred billion dollars in existing homes. Half of these horrrc owners are living in homes over thirty years old-many virtually obsoleti by new home standards.

"The well-known secret of trade-in auto and appliance success is the changes and improvements which make old models obsolete before their usefulness is completely exhausted.

"Yesterday's house i-s as obsolete as yesterday's refrigera-. tor. It has only one bathroom. Some se,ien million old hSmes have none at all. Yesterday's house has less than two bedroom.s..It is not planned for modern living or adequately wired for mo4ern appliances, is expensivJ to heat 'in tht winter and difficult to cool in the summer,,' the author as_ serts.

The booklet-quotes John M. Dickerman, executive director of the National Association of Home Builders. as sav- ing: "I am inclined to believe that we have just scratch6d the su_rface. of -the potential of trade-in operitions for the home-building industry. In the years ahead, I believe NAHB sur-veys-will show more -builders engaged in this activity and trade-ins accounting for an evqr-iircieasins share of thi sales volume. I base thCse beliefs primarily ori the ct ""ses which have taken place in the last 18 montis in the housi?re market, and shape of things to come in that market.,,

(Bob Theetge)

1230 Bondini Boulevord, los Angeles 23 ANselus 3-6138

GornplcfeProccsrlng-Glorefechonlcoliticltlng

Block Bqff Hoo-Hoo Concqt Sept. | |

Black Bart lfoo-Hoo witl hold a concat in Ukiah, Septem_ ber 11, according to_ Club President Jack Allenby jraVi""_ gerent Snark Jim Hennessy- The big get-togetier will te an evening meeting and will be stagid at th"e Maple Cafe on H.lgn.way IUl.

Suite 205 o 42O North Camden Drive o Beverly Hills, Cqlifomio
il
Aksturn Forest Produets-Co,
LUMBERfrC0,
Fullt/
Dctivcry FOR PRO MPT, EFFI C'ENI SER VICE .. CALL i .' COAgT Kl LN clnd tUmBER COtulpANy f320 kchonge Ave., Lor Atgeles {VERNONI, 58, Golif. (in lfie Heqil of thc Greoicr L. A Industriol Dlgrrict) " LUdlow 3-3916
Automltic Gontrolled Kllnr-Ample Storogr No Wcrpcd or lwlctcd lumbcr-plckup &

CTEAN

Cleon, uniform siock from enclosed worehouses. producls fhot build good will os wdl os repeot soles!

FAST

Fost delivery from our own worehouses or direct from monufoclurers. Regulor delivery schedules in northern Coliforniq,

True quolity meons thot you will be well sotisfied with everY order you ploce wilh Weslern Pine SuPPIY Compony.

Seprember l, 1957
o**)%
ond Direct Mill Shippers y'Lumber "W / y' Doors tlti\Tril t/ y'Plywood Wff- t ,/ WHOLESATE DISTRIBUTORS /l'loufdings Millwork Sosh y' Armstrong Building Materiols / Building SPeciofties +** Coll Olymplc 3-7711 575o sheltmound 5r. EMERYVILLE o Tr Golifornio reletYPe oA'255
ttrlr. [(nto;[ {n*bn, bnolnr.. . . .. YOU CAN NOW OBTAIN E U BAII K QUALITY PONDEROSA & SUGAR PINE MOULDINGS Monufoclurers of Quolity MillworkPqtenled Built-ln Swivel lroning BoordsDomestic & Export Boxes ond Crotes ond Other ltems for Industry L. H. EUBANK & SON Ul4nlptak /r4 433 WEST FLORENCE AVENUE . INGLEWOOD, CALIFOR'NIA f elephone ORegon 8-2255 O Eubonk Quoliry Products are Distributed Nofionolfy O

CATIFORNIA LEADS ENTIRE NATION IN 1957 CONSTRUCTION

{,,1'r),)ti!lt,,l. \r'rr \,,rli ;rn,l Jlltrr,ri: rrr'r1, :L'1.l1lrl ilr(] 1ltit.(1. -llll(.-. !i \lr(( 1ir t lr, ;Ll,l tltt' tltl(.r' -lilt('- l,)!(,llrtl ;t,.L.,runlL.ri irrr \r jlti. rr,,rlr i, il:lllr)ll. ; ,,,.,1. .-....1-:.... ,..

;:l,rrl( ;t( ('()|llt('rl l-,,r' i.i', ,rt llt,' r,,itr,,n;rl l,,t;rl. It r';utli('(l ! ,rt.t)()t-:llr,,tr

ilr':t irr lrr':tr r t'rr!irt i'r'rrl' ;rrrrl rL:irlcrti;Ll l,rrilrlirrg. ltrr,l

-( ('()|,1 ttr |()lt r-t'rirlr'ltti;rl 1,tri1rlittq. 'l'ot;rt r'r)ll1r'il( l: l| 1ll( trrrt lr;rll itct'r'l', ;rltr';rrl ,,i tlrt :;un('l,irr,,,l ,,1'l;r.l ,,('.rr l,,r' USe Of WOOd PfeSgfvOtiveS On RiSe r;'iir,'rrri.r.

lltl li u(:1('l-l -l;11(\;Lr'{i)lrll(',1 i, ,r ll', ,,1'llrc t;Lli.rr:ri lot;r .rr i.,|r\rr,(..i). (.,rrr.;r(.r

1'ti/,.,',1r)l);ri'((l uillr l1s. I rrilli,,r !111)i( i,,t irr 1'155, l,;r.,,1 ,,r: litlttt-r'. 1r'.rr .ll(i ,,t-tltr .l 1.. Lrr,r\\n \\,,, ,,1 11,;11ill l,l:il1r ilr rli, California Leads ir-r ContractS r'.,irtlr..\.;Ln(l l-( l)l'( -( ltlr lltrr.l rrl ll)( ,rt1l])l11 ol lll( \\rr(){l I,l-(,(, rrr , r)rr-11'11( 1t,,]l l1 ii;1. litr' ,ritl\ \1;ilr' lrr l-r..lL ll lltr' lrr,, li, ,l,, il rr,ilt.., ll-, t":llr,', ,l,,ll.rt rtt:rrl' lr, ll', r'- ,.' .r"1 t- ,.: | >_ l.':

1,llti,. trt ( lrlil',rt'ni;r r,rtt*lllt(1l,,lr 1it:L; tn lltr',,ilrlt- lllrrlrlq .t.1. :,......

l,l'illr'ilrirl >oll :l)r,l l| 1rlil\11il!llt,t l]|- \!;Lt.1t l\ |,)t \ttr \\11( llrill(rl

44 CAIIFORNIA LUMB€R fitERCHANT
ffimffmfu#&wkwd Wh*ffiffistr$mrm ffi&ffi*ffiKffi ffi#eff&? F#ffiffi#Y pffiffiffiffiffiYS *55$*lAT{ l'1ef'48f8 Tcleplr*n* Y[Jkan g-43?6 ?03 Markst Strert Sa* Fra*cisco 3 Teletyp* 5F67

L.A. Builder Produces Sell-Ouf Using Product Brqnd Promotion

A new concept in the field of volume house-sellingusing a local all-media, advertising-merchandising campaign keyed exclusively to brand-name products and materials nationally advertised in Life Magazine, produced a sell-out by the end of the first week of the initial 120-unit section of a Southern California new home development, according to Willard \,&-oodrow, president of Aldon Construction Company of Los Angeles.

In New York, reporting to manufacturers participating in the unique selling program, Woodrow indicated great enthusiasm for the new sales promotion plan. He intends to use it to build and sell a total ol 2,M new homes this year.

The first Aldon sales are at a San Fernando Valley project, called Northridge Plaza. It consists of. 476 homes. Work began on the first unit of 120 houses May 26. Four weeks later, the first newspaper ad ran, followed by a four-day saturation radio and TV campaign. At the beginning of the sixth week the model homes were opened to the publicand at the end of that week the entire 120-house section was sold. All above advertising and 5O billboards scattered through the area, point-of-sale promotion, and consumer literature were tied-in with the slogan "Built With Famous Products Advertised in Life."

The products selected by Aldon to be featured in the promotion include U.S. Plywood-weldwood paneling, Celotex-Quiet-Zone ceiling tile-insulation, and JohnsManville-Seal-O-Matic shingles.

Willard Woodrow, 40, started the Aldon Corporation Company in 1945. The firm is now one of the nation's top home-building concerns. Sales in 1956 totaled $38,000,000. In the past 12 years, the company has built and sold over 26,W0 houses.

AUALITY

lmported ond Domesflc HARDWOOD PI.YWOOD

Stngle Ply DOUGLAS FIR & WHITE PINE PTYWOOD

Hardboard

CefotexForesf Hardboard

24 HOUR DELIVERY SERVICE

Csrlosd Quofotion on Reguesl

Ulliuercity 3-5731 LUdlow | -2149

Wholesole Only

l405l 5o. Morquordt 5t., Norwqlk, Colifornic P.O. Box 485

ltAtN ofF cE 260 ColiJornio Sf. Son Froncisco, Calil. EXbrook 2-Ol8O IOS ANGEITS OFF/,CE 5415 York Boulevatd Gl,infon 7-82o9 Sarp /9/2 WHOITESAL'E ONIrY A COMPLETETY EQUIPPED MIItt AT YOITR SERVICE ^tl/l! u/ SASH AND DOORS IOHN ril. KOEHT. & SON, rNG. 652-676 South Myers St. ANgelus 9-8191 Los Angeles 23, Ccrlifomicr
DEL VALLE, KAHMAN & CO.

llAllT& RU$SEL[, InG.

RAII. & WATER DOMESIIC & EXPORT

RAII TRANSITS

Douglos Fir

White Fir

Inlond Fir ond Lqrch

Weslern Hemlock

Ponderoso Pine

Sugor Pine

Engelmonn Spruce

Weslern White Spruce

Sitko Spruce

Port Orford Cedqr

Western Red Cedor

Incense Cedor

Redwood

a

DOUGTAS FIR PTYWOOD

Inlerior qnd Exterior

Hordboord Overloy

One ond Two Sides

Hordwood Foces on Fir Core

Boqt Hull Plywood

long Scorfed Plywood

Exotic Hordwood Plywoods

Ribbon ond Rotory Cut

o

Philippine Plywoods

Dimension

Plonk ond Timbers

Studs

Shiplop ond Boqrds

Shop ond Foctory Lumber

lndustriol ltems

Mining Tim'bers

Poneling ond Uppers

Gutters

a

Mouldings ond Millwork

Window ond Door Fromes

Cut Stock

a

Loth

Shingles qnd Shokes

Bevel ond Bungolow Siding 'a

Overheqd Goroge Doors

Douglos Fir House Doors

Flush Doors

a

DANT & RUSSELL INC.

BRANCH OFFICE

LOS ANGEIES, CALIFORNIA

2625 Ayerc Avenue, ANgelus 9-0174

Lorna Anderson, Miss California, 1957, inspects a new fire prevention ieiea, the novel Book Match Thro-Away A:h Tray, shown to her here by Wayne G. Hubbard, Secretary-Manager of Keep California Green. Although a non-smoker herself, Miss Anderson approves of the new invention, which she says ,,lf habitually used by many smokers would certainly prevent a lot of our careless fires. I don't smoke, but if I did, l,d certainly

Aggressive campaigns and the cooperation of forwardlooking citizens have reduced the number of fires caused by smokers, but Wayne Hubbard says that millions are still lost each year because of man's carelessness with the use of fire. 390,000 acres of California forests were destroved by fire in 1955. If one match which otherwise would hive been dropped, is placed in a Th,ro-Way Ash Tray insteadwho knows how manv acres ma.rr be saved?

Mr. Hubbard poinls out. thai fires also are sometimes started by burning cigarettes dumped from automobile ash trays in parking areas. "Since 806 fires were attributed to smokers last year," Mr. Hubbard declared, "We heartily welcome any effort, such as this Thro-Way Ash Tray, that will restrict the heedless disposal of matches will undoubtedly help."

The Thro-Way Ash Tray-TAT for short-is an insulated aluminum foil insert which provides a handy and safe receptacle for burnt matches and ashes, and will-snuft cigarettes neatly and conclusively. The 13 billion match books given away in the United States annually cost U.S. advertisers over $1@,00o,000-and many of them would welcome the chance to include a throw-awav ash trav: considering it well worth the premium (about-1/5c peipack) for using TAT. The Thro-Way Ash Tray could form a new habit for the nation as people used it and learned to ap- preciate the convenience of having an ash tray always at hand. Few womell appreciate having their fine carpets moth-proofed with cigar ashes-or their potted plants 1ertilized with cigarette stubs, and they rarely wear trousers with cuffs rvhere ashes,can be ditched, and stepping on cigarettes is distinctly unladylike.

Rather than award the exclusive distributorship to one out of the 100 manufacturers of book matches, the Claude McFaul Corporation enlisted the aid of Financial Investors Incorporated of Sacramento, and will develop machinery to manufacture the ash trays for sale, or leise equipment, rather than competing rvith established book-matih companies.

Don Holmes, president of Financial Investors fncorporated, feels confident that the $100,000 issue will be fully subscribed at $10 per share) very soon. TAT can then be marketed at once-and the nation will have a chance to form a new habit a pocketful of fire insurance with breach-of-etiquette clause for free !

.]:r1ri.{i;lf ;l' f ,,1' {,1;i';'r+$Stri s,a cAuForNn urnrtl.nlrcxru
want to carri a supply." The stock in this company ls being offered by Financial lnvestors lncorporated of Sacramento.

INSUIITE-The Originol Structurol Insulqtion Boord-is now ovoiloble for the Southern Colifornio Deolers through Moson Supplies. We corry complete slocks ond ore prepored to fill your requirements. Coll us for.your building moteriol needs. Adiocent to qll freewoys.

i

UYouMaY lorqot

On September 77, 1787, tbe Constitution ol The United States utas ad.opted. for ,be citizens ol this great countuy ol ours. I*, us ALL pay tbat uthat tt,e baoe been fgbting lor these many'yearc utill not pass lrom owr band.s tbrougb d.ecisions by men in bigb places tubo migbt lorget tbe principles ol liberty. Tbe success ol oar Free Enterprise Systent d,epends on rigbt decisions,

INSULITE W
ASON
BU'IDINO ilATER'ATS WHOIESATT 524 South Mission Rood, Los Angeles 33, Colif.' ANgelus 9-0657 rii'l ,;n,
SUPPLIES, lnc.

Lumber Industry Gets Together For Better lllqteriols Hondling

Most materials-handling methods used in the retail lumber industry are the result of "trial and error" development by a comparatively few dealers who have not been satisfied with the commonplace handling methods that only effected half of the possible modern-handling savings. Recently the whole lumber industry was asked to help perfect and prove the value of a handling method which might be classed as revolutionarv and which certainlv will have a far-reaching effect on tfre industry.

Through the combined efforts of Sterling Lumber Company, Chicago, Illinois; Boise-Payette Lumber Company, Emmitt, Idaho; Acme Steel Company, and a few others who believed that a better way to ship and unload lumber had to be developed, a method was developed of packaging and loading lumber in box cars in a way that would permit it to be unloaded by mechanical means. This was first shown publicly to the industry at NRLDA's annual Exposition in Chicago last December, and a great amount of interest was generated among retail lumber dealers as well as mill representatives, since it made possible great savings in time and labor.

Immediately after the Chicago Exposition, a few mills and retailers began trying out the methods that had proved successful and experimenting with different ideas aimed at improving the system. The results of most of this "isolated" experimenting was very good but there were mistakes and difficulties encountered which discouraged some mills and retail dealers.

The Materials Handling Committees of both NRLDA and the National Lumber Manufacturers Association held a joint meeting in Washington and recognized the tremendous savings inherent in shipping unitized lumber in boxcars for all segments of the industry. They agreed that a major effort should be made to coordinate all activities in this regard and to eqcourage further development.

Plans were made for a test shipping program in which all lumber mills and retail dealers would have an opportu- nity to cooperate in further development of this method.

fn response to a request from NRLDA and NLMA through their federated associations, M retail lumber dealers and 66 mills agreed to cooperate. Since this development would be of great value to the wholesalers, the National-American Wholesale Lumber Association polled their members and 30 have agreed to ship or receive packaged lumber in cooperation with the program. Additional retail lumber dealers, mills and wholesalers who desire to participate in the program will be added as it progresses.

A valuable contribution to the success of the program will be made by the strapping industry and some of the materials-handling equipment manufacturers. They have agreed to help individual mills and dealers with their initial cars and help them solve any problems that may arise in packaging, loading, or unloading the cars shipped under the program.

Retail dealers have been supplied a list of the cooperating mills and wholesalers. They will order unitized cars from this group through their regular sources. A report will be made by the shippers, and another by the receivers, on the

itr :. i '"il ilt '-'::,.,".',r' cAuFotNtA r.ufiltEl trEncHAltt

Lumber Trucking - Custom Milling Kiln Drying

3-5326

results of loading and unloading of each car, on forms provided by NRLDA and NLMA. These reports rvill be carefully studied by the joint NRLDA-NLMA Materials Handling Committee and an attempt rvill be made to standardize on lumber unit sizes and methods of loading and rrnloading boxcars.

An industry has joined hands in a cooperative effort. With such a group rvorking tolvard a common goal, this effort can onlr. result in the greatest possible success.

The cooperating retail dealers include : California-KingMarshall Wholesale Lumber Co. (Larry King), Bakersfield; The King Lumber Co. (tr. H. N{etcalf), Bakersfield. Aizona-Arizona Lumber Co., Phoenix; Arizona Sash Door & Glass Co. (Charles E. Nfann), Phoenix; Babitt Brothers (Lumber Dept.), Flagstaff; Builders Supply & Lumber Co., Tucson; Cactus I-umber & Supply, Phoenix; Capital Lumber & Supply Co., Phoenix; E. P. Drerv & Sons Lumber Co., Mesa; Entz-White Lumber & Supply, Phoenix; Iirb Lumber Co. (Fred A. Iirb), Royal Oak; Foxgal, Inc., Phoenix; Foxrvorth- Galbraith Lumber CompaniesEloy, Mesa and Prescott; Galbraith-Foxu'orth Luniber Co., Yuma; Glen-Mar Door Mfg. Co., Phoenix; J. D. Halstead Lumber Co., Phoenix; Lumber Distributors, Inc., Tucson; Mallco Distributors, Phoenix; Mulcahy Lumber Co.. Tucson: O'Mallev Lumber CompaniesGlendale and Tucson ; O'tltattey-Smith Lumber - Co., Yuma; Prescott Roofing & Lumber Co., Prescott, and Vaughn Lumber Co., Chandler.

The cooperating lumber mills include: California-Winton Lumber Co., Diamond Springs and Martell; Black Diamond Lumber Co., Perkins; Georgia-Pacific Corp., Feather Falls; High Sierra Pine Mills, Oroville; Dant & Warnock, Menlo Park; Michigan-California Lumber Co., Camino; Pickering Lumber Corp., Standard; Pine N{ountain Lumber Co., Yreka; Trinity National Lumber Co., Fort Servard;

Hrn,rrrAN A. S,rrlTH

Wl"oleule {u*6e, "llercltant

1908 Conodo Boulevord Glendole 8, Colifornio

Hi-:';Jits

S*rc lggg

"4 Au,rule'z lpa Suerr? Punfzote"

COilIPIETE STOCKS OF DRY VERTICAL & FIAT GR,AIN

C & BTR DOUGLAS FIR f " thru 6" thick up to f 8" wide u'p to 32' long

CtR. HRT. REDWOOD l" thru 8" thick up to 24" wide "t **' long

PHONE-WRITE-WIRE

E. HIGGINS LUMBER CO.

Boyshore Blvd.

OtD GROWTH DOUGLAS FIR.GREEN-AD.KD Corgo - Rqil - Truck&Troiler

Medford Corporolion Mixed & Pooled Cors KD or GREEN DOUGTAS FlR, KD V. G. UPPERS WHITE FIR, PINE, INCENSE CEDAR

PERSONAT SERVICE ON HARD.TO-GET ITEI,TS TIMBERS TO FIFTY-FOOT TENGTHS

Representing Oceqn View Lumber Co. - - Corgo

"Ore, Thirty -Five Yeors Experience Morketing \4/esfern Forest Products"

9eptember l, 1957
Lumber Unlooding Lumber Storoge Ofiice Spoce to RAymond
Trucks to Leose RAymond
lF t-
3-5325
:DRY
'.
99
Sqn Frqncisco 24
VAfencio
Telephone:
4-8744
HERTTAN SITITH CHopmon 5-6t45 Cltrus l-6651 PAUL WRIGHT

BONITIITGTON LTIMBNB OO.

Douglos Hr

Ponderosq ond Sugcr Pine

RETAII

YARDS

?Otahnalp Deaa*lntuc . TO CATIFORNIA

Moin Office:

Phone YUkon 6-5721

505-6-7 Morris Plon Bldg. 717 Mqrket Sl., Son Frqncisco 3

McCloud River Lumber Co., McCloud; Nettleton Forest Products, Redding, and Holmes Eureka Lumber Co., San Francisco. ArizonaSouthwest Lumber Mills, Phoenix. New Mexico-Cal-Ore:Ida Lumber Co., Raton, and Duke City Lumber Co., Albuquerque.

The cooperating wholesale lumber dealers include: California-E. J. Stanton & Son, Los Angeles.

Brings you the best!

In Soufhern Colifornid: MAIE & PARKINS

Phone EDgewood 2-7536 P.O. Box 373, Covino, Colif.

Redwood

Plywood

Shingles ond lorh

Gorney Gompion Succeeds Ben Allen As RRCC Secreforlz, Continues Work

Ukiah, Calif.-Carney J. Campion (left) of San Francisco has been appointed secretary of the Redwood Region Conservatiori Council. announces Walker B. Tilley, president of that regional f o re st industries conservation organization. fn making the announcement, Tilley said, "I am huppy to make this apoointment of a veteran staff member of the Council, experienced in its administration and entirely capable of handling the direction of its executive officials.

"Mr. Campion succeeds Ben S. Allen, who originally selected him as a field representative for RRCC. In the meantime, in preparation for his ultimate in preparation retirement, Mr. Allen has been appointed consultant for both the Redwood Region Conservation Council and the California Redwood Association. At the recent annual membership meeting of the Council, Allen was made a lifetime honorary vice president of RRCC."

In 1951, Carnpion became field representative of the Redwood Region Conservation Council and also rendered similar services for the Conservation Division of the California Redwood Association. Since 1951, when the American Forest Products Industries, fnc. gave RRCC jurisdiction in the redwood region of their Keep Green movement, Campion and his fellow field representative have had general supervision over the forest fire-prevention program which has attracted wide attention. He has also served as coordinator of the unique Junior Logging Conference. Campion has been secretary and coordinator for the other standing committees of RRCC and has helped to establish several of the Circles, which ur:th. l".ul

of RRCC.

Sronley Appoinred Gulf Stotes Rep.

_ Dennis Jackson, president of Mahogany Corporation, Ukiah, has appointed Frank W. Stanley as Gulf St-ates representative for the importing and remanufacturing concerir. He will maintain offices at Fort Worth, Texas.

OfFIGES: 465 California St. San Francisco 4, Calif. S0. CALIF. otrice: 1010 W. Philadelohia St. Whittier RA 3.4801, OX 4.7483
illtl: Reedsport, Oregon .fF "Goods
E. K.
IETAIL YlillS: Thermal
GEIITfi[t
SAW
of the Woods',@
W(l(|D
LUMBER C(I.
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w \( ", & el.flood GAME R, R,STO il 535 t'innct Ave. & GREElI Pho;e tUnipr 5.@83 JOBBING STOCKS Clr. Hrl. Redwood Rough - Dry ?u,&ta&o ?taa 1UTBER CO. Son Fronclsco 21 h"

YOUR NEAREST DISTRIBUTOR WIIL GIVE YOU FUIL DETAITS OF THIS AMAZING LINE

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BUIIDING IIATER,IAl DISIRIBUTORs_ Jresno, 5ocromenlo, Sqn Jose, Slo(kton

1. H. BUTCHER COIAPANY-5on Frqncisco

GROSS COIIPANY-Son lrqncitco

HATEY WHOIESAIE COTIIPANY-Sgnia Bqrbcra

HAIIACK & HOWAnD tUr[BER co.-DenYer

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TUNDGREN DEAIERs SUPPLY-Tqcomq

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WHOTESAIE BUIID|NG SUPPLY, lNC.-Oqklqnd

Sepfember l, 1957
EOPPER. "250" KEilITE t?9tl ltaut0 REDWOOD SAPER
The BIGGEST line 0f W00D PRESERVATIVES in the NATI0N
383 BRANNAN ST., SAN FRANCISCO 7 Phone:
O. BOX 549, SANTA mONICA Phone: Glcrdsione 4-1O49 SHIPPERS 0F 0UAHTY ITEST GoAST tUillBER Mixed or Stroight Cqrs Rqil or Truck-qnd-Trcriler DRY or GR,EEN Rough or Surfqced Att SPECIES Att SIZES Att GRADES WHEN YOU NEED GOOD TUMBER . . CAIL OUR, NUMBER PACIFIC FIR SALES l7O6 Broodwoy Ocklcnd 12, Colifornio TEmplebar 6-13I3 35 North Roymond Ave. Posodena l, Galifornio RYtrn l-81O3 SYcomore 6-4328 twx PASA CAL 7641 Representing Northern HOmestead 2-7535 TWX A*C 36 Cqlifornio qnd Oregon Mills 9Of Fourth Street Arctrlc, Californis VAndyke 2-2481 P. O. Box 82 Ashlqnd, Oregon A5hlond 9-6531 Aarociqte Membetl 728 So. Stole Sl. Ukiah, Colifornic
SUtter I-7537 P.

Gomoc Los Angeles, Completes Building Mqteriols'Exhibir Cenrer

The new home for Comac Los Angeles has been established in the showroom building located at 3700 Wilshire Boulevard, according to Victor M. ai Suvero, president of Comac Corporation of America. This latest development in a program to offer complete merchandising facilities for products and services used in the building industry will ultimately see a national chain of permanent exhibit-and information centers.

-The.new Los Angeles quarters house Southern California's "Complete Showcase of Building Products;', future enlargements can provide the Center with a total of more than- 20,00O square feet of floor area. Comac brings the builder, the architect, and the public together to selecimaterials, products and services eihibited it Comac facilities at their leisure.

Full-scale exhibits, samples, semi-technical information and_ prices are all supplied by the manufacturers who subscribe to Comac services, saving time normally wasted in specifying and selecting material for any type of building project.

A pilot Center-in San Francisco, in operation for the past two and ole-half years, has enabled Comac to develop its program.,Comac's function is that of a clearing house *:here local-level information may be secured regarding any product, material or service used in the building iniustiyl and it also brings impulse buying to an industry which has never had an opportunity to take advantage of-this tool. One of tle^prime advantages o-f the Comac program, according to di Suvero, is that the hundreds of different products "and services represented within the industry can nbw be seenand accurate semi-technical information given-at one time in one place.

_ Harvey L. Laughlin, Jr. is director of Comac Los Angeles. It is expected to be one of the most important of the-links in the national chain of product showcaJes. Formal opening of the Center in September will culminate a year's plinnin! and development by Comac Corporation of America

Ooklond D-l-Y Show Ocrober lT-27

. Stres_sing the theme, "Winter Time Is Indoor Fix-Up Time,,, the fifth annual Greater Bay Area Do-It-yourself Show is preparing for a record number of exhibitors at the Oakland Exposition Building, October 17-27. Prcducer Ted Bentley reports an unprecedented volume of advance inouiries from pgtential first-time exhibitors as well as heavy repeat orders. The emphasis has been mainly on items reiating to homeimprovement, with such indoor projects as wall-paieling, cabinet-making and fine woods for furniture construition reieiving special attention.

Strable Lumber and other companies which produce heavy woods for wall construction, as well as plywoods and mahog1ny, are expected to repeat their highly successful showin[s from last -year's show, Bentley said. Some repeats are alio expected from exhibitors at the Los Angeles Do-It-yourself show, which closed in Tuly.

CAI.IFORNIA LUTBER, I|ENCHAI{'
R edTcood For Every Purpose Direct Shipmenr WHEN YOU NEED TOP QUAIITY REDWOOD KDADor GREENWE HAVE THE FACILITIES TO SERVE YOU PROMPTTY . . R.oil or fruck & Troiler i ODERN SAWi ltlDRY KltNPIANING Ml[L ond SAWMltt SATES OFFICES HOLLOW TREE REDWOOD ilember Colifomiq Redwood Associotion Mill & Soles-P.O. Box | 78 Ukioh, Golifornio COMPANY Homesteod 2-3821 TWX: Ukiah 9l F r

LOS.CAL LUMBER COMPANY

Complele lnventory Pond. Pine Cleqrs

Cedor white Fir Speciol Detoils

Federnl Aid Proiecls . .

The Community Facilities Administration approved a $33,000 advance to the Vallejo Unified School District of Solano County, Calif., to prepare preliminary plans for a new junior high'schoot at Vattejo to cost an estimated $1,770,000 andltart constructio" 4g.i"g 1958. Refer: Paul E. Crabb, School Superintendent, Vallejo, Calif.

Grants, New Mexico, will finance water and sewer facilities wittr- a loan of $420,000 approved by the Community Facilities Administration for the fast-growing town boomed by discovery of uranium ore. Refer: John V. Horacek, Clerk-Treasurer.

The CFA approved a $500,000 loan- to Menlo College, Atherton, Cafil.; to build student and faculty housing and a student center. Refer: Treasurer James L. Brainerd.

Garden City, Idaho, will build additions and -imp-rove- ments to its existing water and sewer systems with a -$400,- 000 loan approved 6y CFA. Refer: J' M. Lampert, Village Attorney, Boise, Idaho.

The University of Arizona, Tucson, will build a 350-room dormitory for men students with a $11300,000 loan approved by the CFA. It will be an H-shaped building of contemporiry design. Refer: Comptroller Kenneth R. Murphy.Feco", "New Mexico, will build a waterworks system with a federai loan of $60,000 and $6,000 of its own funds. Refer: Samuel Adelo, Mayor.

The Community Facilities Administration approved. advances totaling $1+O,SOO to the Mount Diablo Unified School Districi of Contra Costa County, Calif., for prelirninarv planning of four new school buildings at Concord, Calii., at an eJtimated cost of $7,539,76O' with construction to start on all four in 1959. Two identical high schools will each cost $2,844,750;two identical intermediate schools will each cost $ Z5,1SO. Refer: James W. Dent, School Superin-

ments to its sewerage system with a $25q'00O CFA loan and a $107,40O grant frJm ffte U.S' Public Health Service:'Refer: Mayor W. B. Davis.

The CFA approved a loan of $75,000- fo,r Linfield College, McMinnville,'6regon, to be used with $22,750 of the-college's own funds 1o build an S-unit apartment building' Refer: Dr. Harry L. Dillin, President.

The California State Department of Finance received approval of a $37,480 federal urban planning assistance grant to aid in general planning of development of Milpitas, Monte Vista, NSrth Sairamento, Salinas and San Fernando. Refer: Elton R. Andrews, Local Planning Consultant, Department of Finance, Sacramento, Calif.

Stockton, Calif., will prepare preliminary plans for a grade separation at El Dorado and Center streets wtth a $SO,OOO idn.tr." approved by the CFA for an estimated #Z,SZ|,OW project not expectEd to start before 1961. Refer: Mayor Fred L. Bitterman.

The CFA approved a $13,500 advance to 9qryy o9! l-reliminary planning of a 2O-room school in Ketchikan, Alaska, to cost in estimlted $1,500,000 and start construction by Ianuary 1959. Refer: E. B. Houghtaling, President, Ketchikan Independent School District.

The Federal Housing Administration has certified that FHA mortsase insuraice Section Z2l may be used to finance up td 2J housing units in Richmond, Calif., to help rehouse'families displaied by an urban rene,wal projjct in the San Francisco Bby regioir. Refer: City Manager Edwin S. Howell.

Tynon Lumber ComPonY Joins tl[A

The Tynan Lumber Comqa!)r, Salinas, ha-s joined the tuniter 'Merchants Assn. of Northern California' S' D' F;;;iy is manager of the yards at Salinas, King City and Monterey. tendent, Concord, Calif.

Casa Grande, Arizona, additions and improve-

Srptcmbcr l, 1957 Truck<rnd-Troiler Direct Mill Shipmenrs o Cor loqd
tUdlow
2-53t1 Dlslribufing varfrinffiii soz4Ei6ffi Los Angeles 58, Cqlifornio
Whofesole SUGAR
PfNE Disfributors
CNNISTENSON LUMBER CO. Wholescrle Jobbing TIMBERS A SPECIALTY Evons Ave. ol Quint tl. SAN FR,ANCISGO 24 Phone VAlenclo 4-5832 Teletype SF lO83U

Ife St ,lze ,n pilgER yeRO oRo€Rg

Douglos Fir ond Redwood Kiln Dried Gleors

. Douglos Fir Gommons

.

.

Gentrol Golifornio Dry Kiln Club Visits Mill, Kilns or Meering

__The_third-regular meeting of the Central California Dry Kiln Club of the year was held at the Forest Hill operation of the Stockton Box Company, July 12. Forty-two members and friends registered for the all-day meeting.

During the morning progra.m, planned by Ray Brown, kiln superintendent at Forest Hill, everyone had an op- portunity to see the mill, the kilns and yard. Of particular interest was Ray's battery of eight Moore side-loading kilns which hold a total of 260 M cu. ft., using five lx2-inch stickers per course. They are changing over to the use of only three nominal Zx4-inch stickers per course, supposedly to reduce warping. This is a doubtful result of the chapgC, which will also reduce the holding capacity of the kilns considerably. The thicker stickers may also have a pronounced effect on checking of Douglas fir and white fir lumber on the air-drying yard, particular during dry summer weather.

After a fine steak dinner at the Forest House hotel, as guests of the Stockton Box Company, Past-President Gene Krueger presidqd at the technical and business meetings in the absence of Elmer Johnson, the new President, recently hospitalized for surgery

Lee Moffett, supervisor of grades and manufacturing for American Forest Products Corporation, Stockton, talked on the importance and effect of kiln drying on the finished

product. He reported the results of a study to learn the effect of placing three or four 1x12-inch pine boards per course, when using 4&inch stickers on the occurrence- of planes splitting. When four boards were piled per course, the edges of the outside boards projected beyond the stickers. This was believed to result in more warping (cupping) than when the lumber was piled with only three pieCes per course. The results of the itudy showed no difierence'in the occurrence of planes splitting. The effect of low moisture content was pronounced, however, with more splitting occurring in boards that had been dried to a low moisture content. The number of boards per course affected the final moisture content of the lumber.

Mr. Moffett also presented figures from Doug Skrimager's operation at North Fork which showed that a wide variation of final moisture content may result, even when the lumber is dried by the same schedule.

These differences of final moisture content show that time schedules cannot be used without an occasional check with kiln samples, and close control of the lumber going into the kiln. One charge that has had considerable air--dry-- ing while the lumber ii on kiln trucks waiting to go inio the kiln will dry differently from a charge that is made up of lumber right from the green-chain.

Differences in drying rate because of sticker thickness were also studied. When using 1-3/8-inch or ll/16-inch thick stickers, the rate of drying was the same in the

]i,iit;x,-uj', CAUFONN|A tUilCEN, ffiRCHAilI
Gleors & Exposed Beqms
Ponderosq Pine - Plywoods
Simpson Producfs - Sheetrock
"SATISFIED CUSTOMERS OUR GR.EATEST AsSET" MODERN DRY KILN fErrnincl
Corgo Hcndling ond Whcrfing G01ls0Hrr[TED 1446 E. Anqheim StreetTUTBER G(l. WIUWNGION, Gcrlifornio long loccht HEmlock 6-7217
Di3iributorr of fteoted lumbcr
NEvads 6-l8El
{-2687
Wil\FREETTYITAIT See US tor - Vestern Red, CedarEngelmann Spruce Wholesale Lumber a a Rbpresenting DANT & RUSSELL, INC., Portland, Oregon McDONALD CEDAR PRODUCTS CO., Fort Langley, B.C. New Addre ssz 42O MARKET ST., SAN FRANCISCO tl PHONE YUkon 6-5392 TWX SF-648

single-track kilns at North Fork. The holding capacity \:as alm--ost l5/o greater with the thinner stickers.

Future 'Mietings of the club includeSeptember- 6, Michioan Califoriia Lumber Companv, Camino, Califor- Michigan Company, nia; ldovember 11, Ivory Pine Company, Dinuba, Califor- nla; Il, Ivory rlne LomParly, lJrlruud' \,dururnia, and January lb, t958, Winton Lumber Company, Marc^^,^!^--- T-^^^..-^- tell, California- (tentative), reports Secretary-TreasLlrer Harvey H. Smith.

Hollow Tree Fromofes Stegemqn

William M. Moores, president of Hollow Tree Lumber Company, Ukiah, and Cloverdale Redwood Company, ?nnoun-ces'the promotion of John Stegeman to plant superintendent of Cloverdale Redwood Company. In addition to his other duties, Stegeman will also handle Cloverdale Redwood's sugar pine iales. All redwood production is sold through tt-ottoiv Tree's sales company, Hollow Tree Redwood"Company, of which Max R. Barnette is president and general sales-manager. "

Stegeman, a native of Humboldt county, trained-i-n the lumbJr business r,vith Hammond (now Hammond-California Redwood Co.) for over 10 years and then served as a captain rvith the 101st paratroopet. during WWII. After the rvar, Stegeman established his own redwood mill-Stegeman Lumber Company-at Myers Flat, California. He contintted to operate thii mill until i951, when he joined Hollorv Tree.

Boy Plywood Consolidotes

Bav Plvwood. formerlv operating warehouses both in San Frandisco and Oakland, has closed its Oakland branch and consolidated all operations in the San Francisco headquarters of the firm of the past several yeals. The com.pany will continue to stock tomplete lines. Bob Leonard. iormerly managing both warehoules, will continue to head the organization at San Francisco.

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Representing

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BUSS TUTACHINE WORKS

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wAtr.AcE-uNloN rool co.

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INANK [. JOilN$ ilIACHIilINY COBP. Since 1906 t/to3-5 sO. SANIA FE AVE., tos ANGEIaS 21, CALIF. felePhone VAndike 9132
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Quality
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DISTRIBUTORS Complete Stoclcs of qucrlity Foreigm & Domestic Hcndwoods Clecr Ock Thresholds Rod d Spircl Dowels ?lyurood MacBtATH HARDWOOD COMPAIIY 930 Ashby Ave. Berkeley 10, Calil. Telephone: Tllornwcll 3-139C

TWENTY-FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant, Septemb er 1, 1932

Ed Seward of the Dolbeer & Carson Lumber Co. made his fourth hole-in-one while playins at Wilshire Countrv Club, August 13 Henry M-. Adairs purchased the inteiests of the Bowers estate in the Adams-Bowers Lumber Co. at Anaheim and renamed it the Henry Adams Lumber Co. . Lawrence-Philips Lumber Co. and St. paul & Tacoma Lumber Co. joined the California Wholesale Lumber Association.

The Strable Hardwood Co. advertisement in the recent August 1 issue that hardwood prices had hit bottom was being confirmed elsewhere in letters sent to the trade bv White Brothers that hardwood prices were down to thi: levels of I9o4., that Douglas fir plywood and wallboard were at the !ow-es! prices in.history,-and that hardwood flooring was priced the lowest in 28 years.

The Census Bureau report of 691 identical sawmills showed that lumber produ-tion for 1930 and 1931 was the lowest in 50 years . The Bauer Lumber Co. in Compton and the Osbeck Lumb_er Co. Encinitas, were burglarized in broad daylight . State directors of the Califor-nia Re- tail Lumber Association met in Santa Barbara, August ZZ.

^ T.. P.- Hoga_n, Jr-_president of the Hogan Lumber Co., Oakland, made a 95-minute plane flieht-to Eden Vallev Ranch to hunt deer J. H. Bloedel rias in Southern California from Seattle to confer with J. H. Prentice Walter A. Koll returned to the A. J. Koll-Planing Mill from a pacific Northwest honeymoon The SoneJlumber Co. took

over the_Valley Lumber Co. yard at El Centro on August 15 and J. S. Jones planned io enter the Imperial Va]lev Building Assn. Charles E. Sones is in charge of th"e business.

.Chas. B. Lyory of Hammond Lumber Co. rvas low-gross winner at the Orange County Lumbermen's tournairent, August 17. Santa Ana Dealei D. E. Liggett won low-nel and R. E. Hostetler and Art Kelly tied f6i Utitta bosey $"rtJ F. -Faull, salesmanager of Hammond Lumb"ei Co., San Francisco, died suddenly of a heart attack on a hunting gig gasl of Merced,. August-23. The hunting party includet Ralph Duncan of the Merced Lumber Co.-.-. l4ax Cook of Oakland was a recent I-os Angeles visitor.

The Gieb Lumber Co. moved its San Gabriel yard to 60O644 S. San Gabriel Blvd., where Claude IIiil wilt continue as manager. .- . . Frgd V. Holmes, salesmanager of the Holmes Eureka Lumber Co., San Francisco, retrirned from t hultrng trip in Mendocino county . . . Strable Salesman Ralph E. Bacon was on a three-months trip to Europe.

The Rossman Mill & T.umber Co., Wilmington, opened a yard. at Long Beach on the former Coast Luriber Co-. site. Arthur Turner was named manager Four of the ancient "horseless carriages" from the -Arthur Twohy collection were leased py_BKO Pictures studio for use in filming.,The L-o_nquerors." fh.y were a 1902 Pierce Arrow, 1907 Buick, 1912 Stevens Duryea and 1913 Cadillac.

Archie Bingham of Bakersfield was appointed manager

ri aA$r.oRilIA LutBEt *RcHAltt
Redwood And Custom Milling //_ \,t ,?''/--Jrt From Son Diego Colf Zenith 2261 Southern Section OSborne 6-2261 from Los Angeles ORegon 8-2268 g Sorrillr Ecry GcrnnBER G@. ; rwX: Hqwtho rne 2282 Wr"l,tolo .R >n'noo}

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. Douglqs Fir Lumber

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CONSISTENTLY NONE BETTER.

P.O. Box 3O5 - Wilmington, Cqlif. TWXr ZA5OOI

of the Hayward T umber & Investment Co. yard at Oceanside, succeeding Jack Galbraith, who moves to the company's yard at Yuma Lester G. Sterett, secretary of the Millwcirk Institute of California, is spending six weeks in Northern California on Institute business.. Ed Culnan of the Chas. McCormick Lumber Co. was in caryrp two weeks with the 347th Field Artillery, U.S. Reserve Corps, at Monterey Presidio.

Hoo'Hoo Gqthering for the

f 957 Annuql in Atlontq

Atlanta, Ga.-The "Rebel Yell" will be heard again this month when the 66th annual convention of the International Concatenated Order of Hoo-Hoo gets underway here September 16. The one-time battle cry of the Confederacy will be sounded in welcome as members of Atlanta Club No. 1 greet delegates and visitors from all parts of the continent. String ties wilt identify the hosts, and crinolines the hostessesfas the expected ti00 registrants gather at the DinklerPlaza hotel foithe three day program, September 1G18.

Program Chairman Don Maffett reports that, although the convention will include all traditional functions of the Hoo-Hoo, business sessions have been designed to eliminate unnecessary details. The shortened form has been approved by fnternational Secretary Ben Springer.

A highlight of the outdoor entertainment planned for the second evening will be special recognition for lny registraLnt by the name of Sherman. Explained Co-Chairman Bill Shreve: "We just want those Yankees to know that they are all welcome." Other features of the evening will be Barbecue and Brunswick Stew, traditional fare at Gqorgia social gatherings, and both "Round" and "Square" dancing.

;i'i ,'i ,i i; ; *',,. ir j,{.;i'i-r. ;','11::1,:i'1; ,- qr i:: Septcmbcr l,1957
DFPA Grode-Slomped
Fir Plywood
Douglos
TErminql 4-5261
solid PHIIIPPINE I$AHOGANY' Stocks ol Qualily "ILCo" Mahogany PANE]ING . TIOULDINGS . TRIII Sbippers of " Featber Soft" Pine and o'Silaer Feather" lYltite Fir 3382 EL CAMINO AVENUE Exclusive Sofes Agpnfs: . FEAII{ER RIVER LUI,IBER CO.-Sloqt ond Loyalfon o KEISEY IUMBER COTPANY-Kelsey, Colifornio P.O. BOX 6155, CCC STATTON sAcRAtftENTO 21, CAUFORNIA Phone: lVqnhoe 7-8675 Telerype: SC-67 ;. ,, ikkel Lumber Compag

$tunbsr! lLumter @ompnn? llnt.

SUGAR PINE

PONDEROSA PINE WH ITE FIR

ANgelus 8-2726 los Angeles 23, Colifornio

fells to Aid Smoles qt U.S. plywood; Acquire Zeesmqn 5.B. ,Wcrrehouse

Fred_Smales, vice-president, western region, U. S. plywood Corp.,. announces that John Eells, vlteran plywood sales _execulive, has been appointed assistant to th6 vicepresident. Fells is well known in plywood and lumber sales and distribution throuughout the- west. He is an authority on mathematics, production, operations and sales promotion. He formerly managed various Los Angeles plywood concerns and operated his own business ve.rture.-Iie has been identified in this work for over 15 years.

"John will be assigned to both operations and sales activity. He will coordinate the various branch-warehouse managerb'efforts with the Los Angeles office and Don Braley, manager of the western region home office," Fred Smalis said.

United States Plywood Corporation has acquired the inventory, equipment and lease of the Zeesman Plywood Corporation branch located at 2O7 South "I" Street, San Bernardino, according to Smales, and under its name will continue operations in San Bernardino to service this territory.

"Wiih the continued expansion planned, we know Jolin Eells will fit right into our picture due to his wide experience in every phase of the plywood business," declared Smales.

ffilr$

Hommond Monogers Heor Plons

The Pasadena Star-News said August 2 that plans for operation of the Hammond Lumber Co. retail yards were to be discussed at a meeting of officers and managers of the qomplan)l with_ the new- owners, Johnson Cashway of 9ryqh", in the Los Angeles Athletic Club, at noon, Aigust 3. Minnis Patterson, manager of the Pasadena yard,-has been with Hammond since 1939 and in charse of ihat vard since 1941. Hammond closed the East PaJadena var-d at 2621 E. Walnut last December.

The Long Beach Independent said officials of the Hammond Lumber Co. yards in Los Angeles were not aware of the announcement of the sale, which was released to the Associated Press from the Johnson Cashway home offices 11 Oaaha, Neb., following conclusion of negotiations with Georgiia-Pacific Corp. executives in Portlaid. The Hammond yard in Long Beadh at 1532 W. Anaheim St. was sold last October 22 to the Sun Lumber Co.

The Riverside Enterprise reported the sale of. the Hammond yard. there, Riverside's oldest retail yard, ,as part of t_fe $2 million sale. At the time the paper ieported ihe Ap dispatch, C. A. Pontius, manager of the Hammond vard. in Riverside, said he could not definitelv confirm the sile but indicated the information was correcf. The Hammond vard thbre was established in 1905 in an era when A. E. Fiam-

,s',,"$-TiipJ
INCENSE CEDAR 341 | Eqst 26th Streer
Soulhern Colllornla Soles Agen t* Pickefing Lumber Corp. and West Slde bmber Co. 8fi1 Sar lerndro Sl., 0allanil ?l Phone lOclhaveo &U8f Loft to righr: Don Brohn John Ecllr, Frcd Srnqlc:
SERVING THE PACIFIC SOUTHWEST LU'ffiER, Pcsodeno t, Galifornic Telefype: PosoGol T39:l SYcomore 6-2525 RYon f6382 ednl W. 8"q6 W'rcLESAIE 234 Ecrr Golorado Stroct,
cornrncrclql Lunbc-r DrYln-g. In ;:11'J c;;;t cr'Gu1{tng g
Spu Trm[
lor In Tnnsit Drying

Y STOCK

WHOIESATE

DO U O T A S F I R, PONDER,OgA AND sUGAR, PINE

HARBOR 20'24

mond was building the Pacific Coast's largest lumber production and retail enterprise. Manager Pontius, a 45-year veteran rvith the firm, joined Harnmond in l9l2 and rnent to Riverside to manage the yard in 1918. It consists of the main yard at 1375 Fifth St. and storage yards at 4th and Commerce streets and Third and Park ave. Pontius said he believed the ne'rv owners lvould relocate the facilities there to consolidate operations on a single site. One of Riverside's largest retail lumberyards, the Hammond yard ther€ has 16 emoloves on the pavroll and Dealer Pontius said the outlook It tot . good buiiness year.

NEW RCSB Direcfories R,eody

Complete, up-to-date directories of member red cedar shingle and shake producers are now available from the Red Cedar Shingle Bureau in three separate folders. One contains the names and locations of all Certigrade red cedar

NEWPORT BEAC H, CA L I F.

shingle manu{acturers, another lists producers groove machine-grooved shakes and Certigrade iejointed shingles while the third is a directory Split handsplit shake mills. The directories are upon request to the Bureau, 5510 White Bldg.,

of Certirebuttedof Certiavailable Seattle 1,

New Union lumber Co. Officers Elecled

Union Lumber Company, San Francisco, which reported the election of C. Russell Johnson as president to succeed his father, the late Otis Russell Johnson, also reports that John H. Gray was elected vice-president in charge of operations and H. Pierson Plummer was named to the board of directors. Other corporate officers are Charles A. Strong, vice-president and general counsel; Sherman A. Bishop, vice-presiclent in charge of sales; Alvin I. Hermann, secretary and treasurer ; John DNeal, assistant secretary and assistant treasurer, and Amel TNelson, assistant secretary.

September l, 1957
AtLlllAll AGIilil TUMBER G(l., IJIG. DIRECT IUIILL SHIPMEilTS * * * CO]ICE]ITRAflO]I YARDS Ponderosq Pine Associoted Woods Lumber & Lumber Products sAN FRANCISCO 24 1485 Boyshore Blvd. JUniper 4-6262 Douglos Fir PORTIAND, ORE. lOOS S.W.6rh Ave. CApitol 6-2501 tOS ANGETES 23 4186 E. Bondinl Blvd. ANgelus 3-4161

ICC Authorizes Freight-Rqte lncreoses

il, On August 6, the ICC announced its decision in Ex Parte l.i 2M, in which the Eastern and Western Railroads requested trl an increase of. 22% and the Southern Roads l5/o. The in- ' creases granted b;i the ICC were considerably less than the

railroadsrequested.

I The authorized increases are as follows:

Within Eastern Territorv .

Within Western Territoiy ...

Within Southern Territory

Interterritoriallv between Eastern and . Western Teriitories .

f nterterritoriallv between Southern and other teriitories . 9%

Hold-downs or maxrmums were authorized as follows:

(1) Lumber and articles listed in tarifis taking lumber rates, 9c per 100 pounds. (This is one-half of what the railroads requested.)

(2) Building woodwork and millwork as described in , Item 80 of Tariff X-19GA, as amended, except when listed in tariffs as taking lumber rates-lOc per 10O pounds.

The increase granted is an over-all" or total increase, which'i'ncludes the earlier emergency increases granted of 5/o to-the western roads, 7/o to-the -eastern roads, and 5/o to the southern roads. The new increases amount to an increase, over the emergency increases granted last December, of 7% f.or the eastern and western roads, and 4% lor the southern roads.

The increases will be made effective upon not less than 15 days notice to the Commission and the general public. Prior to the decision, hearings were held in Kansas City, San Francisco and Washington, D. C. National Retail Lumber Dealers Association was represented at the Washington hearings and the argument before the Commission, by

New Mosonile Films Shows How lumber Deoler Works Wirh frode

A new film, "The Big Addition," has been released by Masonite Corporation for showings to trade factors and consumer groups. Running 20 minutes, the film relates how a typical American family consults with its lumber dealer in planning a recreation room and garage to give additional room for family activities. Entertaining and instructive, the story includes a tour of a haidboard plant in Ukiah, Calif., and detailed construction views.during the building program. Requests for the free film may be made to Clarence E. Sutton, sales promotion manager, 111 West Washington St., Chicago 2, Ill.

Byron Gr3y, attorney of Topeka, Kansas, who has had over 30 years experience in matters before the Interstate Commerce Commission. The National vigorously opposed the increase requested by the railroads because of its impact on the industry and on home construction generally. There are rumors in Washington that the railroads are now preparing for another request for an increase in rates over and above that which was authorized in Ex Parte 206.

Soni-Top Aworded Air Force Conlroct

Sani-Top,'Inc., I-os Angeles, has been awarded an order covering finished kitchen sink tops for the Forbes Air Base, Topeka, Kansas. According to Henry Snyder, president of the company, the contract was approved July 30 and calls for 640 Monoform sink and cabinet tops to be used in Capehart housing units, custom specified to Sani-Top standards. Delivery date is September 30.

T I M B E R S roBB,NG

'i;r'+'r'::rt CAIIFO*NIA ]uMBET'{ETCHAI{T
;':
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.144o
.12%
9%
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wHoLEsALE
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t Planer
24" t Remanufacturing
for
to
x 34" BROADWAY AT THE ESTUARY , - -*,$!AMEDA, CALIFORNIA PHONE LAKEHURST 3.5550' ar ll we c.n't find we'll make it.
Douglas Fir in sizes to 24" x 24"
Redwood in sizes to 12" x 12" - lengths to 24'
capacity for surlacing up to 24" x
facilities
resawing up
34"

6;*bnrt"

Long Dimension or Other Douglos Fir ltems

HUFF TUMBER COMPAilY

I l6 West I l6rh Streef

los Angeles 61, Gqlifornio

Plymouth 6-819l

lsbrondtsen Compony of Colif. Nomes

Summit Lumber & Plywood Corp.

Southwest Soles Representotive

Willis R. Hanes, president of Summit Lumber & Plywood Corporation, 154 Avenue 64, Pasadena2, California, announces the appointment of his company by Isbrandtsen Company of California as its exclusive Southwest sales representatives. Mr. Hanes said that the import connection will give his salesmen imported plywood and lumber in the way of increased sales per call.

Isbrandtsen is one of the oldest and proudest names in steamship industry and has been highly isteemed as world traders for many years, importing and exporting from all over the world, with their greatest degree of activity in the Orient. Australia, Africa, Europe and the Scandinavian countries.

In addition to the hardwoods they import from all over the world, such as the mahoganies, Limba, Birch, Teak, Seraya, Padouk, Oak, Rosewood, Sapele and Oriental Ash and others in plywood, lumber, veneers and logs, Summit Lumber & Plywobd Corporation, through Isbrandtsen, u'ill sell window, crystal and plate glass, figured glass and mirrors, white and grey cement and building material steel items such as reinforcing bars, foundation bolts, nails and all of the nettings.

One of our new catch phrases, says Mr. Hanes, is "Anything from Anywhere in Hardwoods," now that Isbrandtsen is furnishing imports.

West Covina, Calif.-l1 acres near west city limits will be developed into a tract of 47 single-family homesites on property south of Francisquito and west of Orange avenue. approved for six acres on south side of Westminster avenue,

Serving All Southern Cqliforniq Lumber Yqrds - Cobinet ShopsFurnilure l/lqnufqclurers qnd Wholesole lumber Distributors

3cptcrn6or l, 1.t37 6l
cusT0t ttiltililG
DEIAIt
-
il0uLDlilGs - liltll DnYlilG
IN-TRANSIT MIIIING A SPECIALTY Mutual ftoulding and Lumber 0o. SINGE 1928 -. QUATIFIED BY EXPER,IENCE TO BE OF SERVICE Si Honnon 621 West l52nd Street John Brewer DAvis 4-4551 los Angeles, Colifornio FAculty l-O877 .:' ,'$ -.,+ { il .,:xd i'.'rt '..N

HAnDU00DS F0R Att PU nP(lSES

Speciofizing in ?/t" T&G V Joint: end motched SOUTHERN HARDWOOD WAtt PANETING

Staht 2 oun,lten eryr t;"'

ANGELUS 3-6844

Hexberg lumber Sqles Opens New Offices in Posqdeno

Eric Hexberg, prominent lumber executive of the southland, has opened sales offices at 232 North Lake Avenue, Pasadena. The new firm will be known as Hexberg Lumber Sales, specializing in the distribution of pine, white fir, Douglas fir and incense cedar.

LOS ANGEIES 23, CALIF. KENNETH W. TINCKLER

Eric Hexberg started his lumber career in tr936 when, fresh out of school, he joined the Anglo-California Lumber Company in Los Angeles. ,IIe majored in business administration and immediately started his steady climb to an executive post with the company. In 1947, Tarter, Webster & Johnson were searching for an aggressive young man to open sales o,ffices in the Southern California territory. Due to his administrative experience and sales promotion background, Hexberg was picked for the job. He remained as manager of TW&J activity in Los Angeles and Van Nuys until he decided to organize his own firm this summer.

"We will concentrate our efforts on direct rail and truck and trailer shipments from reliable mills," Hexberg said, "and we will receive the retail dealers and industrial users onlv."

Senqtor Dirksen to Speok ot 60rh Annuol NHIA Convention

Hardwood lumbermen attending the 6oth annual convention of the National Hardwood Lumber Association in Chicago, O,ctober 1-2-3, will hear lJnited States Senator Everett M. Dirksen of Illinois, author of the book, "Communism in Action," a documented study of communism prepared by the Library of Congress under his direction. He is widely traveled and has earned a well-deserved reputation as a rail-splitting spellbinder and he is certain to have a significant message well worth listening to.

H. Keith Williams, vice-president of the Kroehler Manufacturing Co. and general manager of the Mengel Division, will speak as a representative of the furniture industry, one of the largest and most important hardwood consuming industries. Both Mr. Williams and Senator Dirksen will speak the second morning of the convention.

NHLA President Howard A. Hanlon of Odessa. N. Y. will open the proceedings on October 1 with the president's annual message. John W. Fisher will appear as the Canadian representative. The last order of business will be the report of the Rules,committee. On the final day of the convention, reports of the various committees will be made and the election of officers held for the ensuing year. Formal sessions will be held only in the mornings, allowing the members to attend other meetings and take care of personal business during the afternoon.

Tuesday noon, the graduates of the Association-sponsored Inspection Training School will hold their annual

ll0lt ESI lG rnd I ttl P0nIED
3855 EAST WASHINGTON BIVD. MITAN A. MICHIE Eric HEXBERG
tlonufqcturers of Premium Douglos Fir Studs-.- Groesqrms Ties /rlor4/cJ4l?p Stl4/ /rfilh, !nc. lloiling Addrcs:: Phonc: P. O. Box 414, Gcrbewillc, Calif. ilyrr Flor 2031 CONTINENTAL IU'UIBER, SATES 2455 HUNTTNGTON DRIVE, SAN rnAnlNO, CALIF. RYon l-5681 p. p.,,ptyr,, mAr.oNEywholcrolc l'nbcr vlo RAll - cARco - lnucK n t*ttT*t pAgA GAt 734ir

luncheon, and in the afternoon the Junior Conference will hold its annual cocktail Dartv and social hour. Also on Tuesday, a special lunch-eon-has been arranged for the ladies attending the convention, and this afiair will be held in the Bal Tabarin room of the Hotel Sherman.

Wednesday afternoon, the Lumbermen's Credit Association (the Red Book) rvill open its Hospitality Room to the members and guests of the NHLA. That evening at 7:00, the doors rvill open for the big annual banquet to be followed by a variety shor,v made up of the best vaudeville acts obtainable. Dancing rvill follorv the shorv.

Advance registration cards have been sent to all members, and the initial return indicates one of the biggest meetings the Association has ever held during its 6O years of activity.

Special arrangements have been made to facilitate the first day's registration, and there rvill be no delay especially to those rvho pre-register. All those who pre-register rvill be listed in a bulletin available on the {irst dav of the convention u.ith the name of their hotel for the convenience of other members desiring to contact them. Hotel reservations should be made directly rvith the Hotel Sherman.

Both of Chicago's professional football teams rvill be in action just before arnd follorving the convention, and tlrere is a strong likelihood that the \\rorld Series may be played in nearby Milu'aukee. Special sightseeing tours, boat rides, visits to the famed stores on State Street and to the museums, especially the Hardrvood Exhibit, all combine to make a trip to the NHLA Convention highly interesting and res.arding.

TMANC Adds Arroyo Grqnde Yqrd

The Farm and Home Supply, Arroyo Grande, has been enrolled into membership in the I-umber N{erchants Assn. of Northern California. Ou'ner of the retail vard is Herbert N{cCaslin.

July Housing Srorts-96,OOO

The preliminary estimate of 96,000 nerv nonfarm dwelling units started in July brings the estimate of starts for the first seven months of this year to 604,500 units,81,2O0 units less than the first seven months of 1955. reports the National Retail Lumber f)ealers Association. -

Construction started on 96,000 nonfarm houses and apartments in July was about the same as the 97p00 begun in June and 5/o belot' the Jrrly 1956 total, the U.S. f)epartrnent of Labor's lJureau of Labor Statistics announced. The 90,2A0 units of private housing begun in July, althorgh 9/o less than for July 1956 and the lorvest July figure since 1951, nevertheless represented an annual rate (seasonally adjusted) of 980,Gapproximately the rates of the previous trvo months, rvhich rvere the highest this year.

Although total housing volume in July showed little change from June, prelirninary information based on building-permit reports indicates an advance in the South and the largest decline in the \\,test, rvhere major rvork stoppages in construction rvere in progress throughout the month.

The 604,500 units started during the first seven months of 1957 rvere I2/o below the total for the same 1956 months and the lorvest for the period since 1949. The entire drop 'was in Government-assisted (FHA and VA) private housing, with the volume of conventionally financed units in 1957 mnning a little ahead of 1956 by tl-re end of the first seven montns.

While the dou'ntrend in single-family housing continues, the orrtlook for a greater volume of apartment construction has been improving. Preliminary indications for the first six months are that almost l5/o of the nonfarrn drvelling units were in multifamily, rental-type buildings tl-ris year, comparcd rvith about ll/o in the previous three years.

3cptc:rficr l, 1957
(Tell thcm you saw it in The Califontia Lum,ber Merchant)

Sourhern Pocific Reforesting in Hoystcck FireRegion

"Forestry begins with a forest and not with bare land or individual trees."

Kermit Cuff, chief forester for the Southern Pacific, said this in announcing that the railroad is now planting trees in the Barkhouse creek area of Siskiyou county in Northern California to replace timber destroyed on 2,X)O acres of SP Land Company property by the disastrous Haystack Fire in 1955.

The railroad, long in the forefront as a pioneer in private conservation through sound management of timber properties to preserve and build op forest lands, is planting approximately 4O,000 three-year-old Douglas Fir and Jeffrey Pine seedlings as the first step in its program. The job is contracted to Owen H. Thomas, Medford, Oregon, who also handles plantings for the U.S.'Forest Service.

Only 55 acres are being planted this year since only a limited supply of trees were available, according to Cuff. Of the 15,000 acres affected by the burn, only 2,900 were denuded of timber and of sufficientlv high quality to justify replanting.

Cuff pointed out that the railroad has emphasized a program of natural restocking of forest lands. However, since most of the commercially productive land in the burned over area is beyond reforestation in this manner, the planting was undertaken. "We are going to analyze the results of this planting," he said, "and if proved satisfactory, we anticipate a greatly expanded program next year.

He Sfill [ikes lt

We still like The CALIFORNIA LUMBER MERCHANT although we have quit business sold out last November, both the stock and the real estate. I built a small glass house at home and am having fun growing orchids and canaries.

"The Haystack Fire has dramatically shown us that large losses in timber can be incurred as a result of fire despite the excellent protection provided our lands. Our Railroad feels that good forestry is a matter of personal responsibility for any good citizen. Therefore, we regard reforestation, as a responsibility on the part of the landowner or logger," he said.

The seedlings planted this year and in the near future will not be ready for harvesting for about 60 years under SP's longrange planned-management program. But the fact that these trees are growing will make it possible for the railroad to sell a greater amount of timber annually elsewhere on its commercially productive timber lands.

Cufi estimates that planting the entire 2,900 acres of good timber-growing land denuded by the burn will increase allowable cut on all SP timberlands in Northern California by about 500,000 board feet per year under Southern Pacific's philosophy of treating timber as a sustained-yield crop rather than a limited quantity of raw material standing ready for use. The railroad has dedicated 425,An acres of its best commercial forestlands to per-

,:,';'l,;,t ',i;l; .ii 5
r,'l' ..: trililixnuft,
lumber Sclles Division REPRESENTATIVES WEST COAST -\-- L l'z TUTBER PRODUCTS tOS ANGETES Pete Speek Joe Pctrosh Bill Broley RYqn'l-7123 745 Gorlez Rood Arcatiq, Gslifornia AR,CATA Art Milhoupt Doryl Bond Von Dyke 2-Oil87 t22t 8rh sr. Arcctor Golifornia SAN FRANCISCO Knute Wcldmon Bob Eldredge DAvenporr 2-2154 535 Rqmons Streel Palo Alto, Goliforniq
llnr.

FOR TTTITARY FOR IilDUSTRTAIS FOR DEATERS

petual management, is a member of the American TreeFarm System and employs 19 professionally trained foresters.

Fire is an ever-present danger. In California, the State Division of Forestry has the primary responsibility for stopping fires in commercial forestlands. Each property holder supports this service much as a city supports its fire department. This works r,vell with SP since holdings are scattered.

But prevention of fire is every SP forester's business and standard fire precautions are required of each timber buyer. Operating standards of each operator are regularly checked by SP whose goal is reduction of fire hazards and logging is geared to removal of "high risk" trees-those that will probably succumb to pest, fire and insect damage or disease in the near future if not logged. Lands are left in the best productive condition possible and logging supervision insures that damage to residual trees and reproduction is kept to a minimum. This not only reduces danger from fire but helps protect vital watersheds.

As a result, the railroad is now growing more wood than ever before and doing an enlightened job of forestry while operating at a profit to the benefit of not only SP but also the general public.

Fillmore Lumber Co. Sold

Fillmore, Calif.-The Fillmore Lumber Co., owned and operated by Harold R. Cozier since 19I), changed hands in July when it was purchased by W. A. Stepler, who has been with the yard 22 years, the past 10 as manager. He said he planned no present changes except to give the yard's build-

ings a general paint the yard from Hull geles and at Reseda. in Kimberly, IJtah.

and cleanup job. Dealer Cozier bought Brothers, who now operate in Los AnMr. and Mrs. Cozier left on a vacation

Joins MqcBeoth

ffirl:

l{crrdwood Compony

K. E. MacBeath, head of MacBeath Hardwood Company in Berkeley and former partner in Gordon-MacBeath Hardwood Co.. announces the addition of George Gordon (left) to the MacBeath Hardwood sales staff. Mr. Gordon, who joined MacBeath on July 23, is no stranger to "Mac" or the hardwood business. He brings with him more than 30 years of hardwood lumber and plywood experience, 10 of which were spent working with "Mac" in the old Gordon - MacBeath Hardwood Co. in Oakland.

Gordon originally began his career in lumber with E. A. Howard Co. in San Francisco during 1926. Two years later he moved across the Bay to take a job with Strable Hardwood Co. (now known as Strable Lumber Co.). He remained with Strable until joining Gordon-MacBeath in 1945.

Besides Mr. Gordon, who will cover a territory in Northern California and southern Oregon, MacBeath llardwood's sales force also includes. Dave Rose, who joined the firm in April of last year, and Bill MacBeath.

Fullerton, Calif.-Permits

1200 and 1300 blocks of W. and 1400 and 150O blocks of

issued here for 49 dwellings in Houston and Roberta avenues, S. Orange avenue.

for your Lumber Requirements

'1, . ,t: 9opr.nb.r l, 1957
Southern California Area Complete Invcntory for All High - Gluality Softwood Consumere 4o//*ftl /u*[n, dno( F/,/*ooo( eo. 5r(X) STqte 64112 Sepulvedo Boulevord, Von Nuys, ,LUWOC c/,taftornio STote 6-25Os Wholesole Only
t'Itf,ork ol Qudt y"
ENGETMANN SPRUCE O HEMTOCK RED CEDAR O DOUGLAS FIR, Dlrect Slripments vla Cargo ond Roil Jrom Washingfon o Oregon o Calilornlo llllls

Koiser Broqdens Merchqndising Policies Wirh Srqff Ghonges

Tommy C. Donovan (left) t'as named merchandise manager for the Gypsum division of Kaiser Gypsum Company, and Ilichard C. Crou,le (right) rvas promoted to merchandise nl:rnager of the Insulation Board clir.ision, arrnounces Colin Clampbell, general sales manager of the firm. Both liositions have been neu'ly created to accommodate increaicd responsibilities resulting from the company's prog'rarrl of exp:rnsion and diversification, Carnpbell added. Donovan has been n'ith Kaiser Gvpsum since 1947 u'hen he joined the Southern California saies office. Crou'le, formerlv insulating proilucts mzrnager for the Northern California sales division, also joined Kaiser Gypsum in 1947, s.orkin3' in sales ancl as admir-ristrative assistant to the vice-president

WHOTESATE TUMBER

ancl general manager for fir'e years. He then joined the Steiner Lumber Company of Sacramento, California. as srtles manager and rejoined Kaiser Gypsum early this year.

\\'rarren B. Johnson has been named product manager for insulatecl siding products and William J. N{arshall as sales service representative, both in the fnsulating Board division of Kaiser Gypsum Company, Inc. Johnson n'ill supervise Kaiser Gl.psum's entire insulated siding market area l'ith headcluarters in Oakland, California.

Details of a brand net' fall mercl-randising campaign for standarcl aluminum roofing and siding were announced by R. M. Gerber, merchant products manager, Kaiser Aluminum & Chemical Sales. Inc. Several unique nen' features in Kaiser Aluminum's roofing and siding promotional program should give "greater-than-ever sales support to building materials n holesalers and dealers," Gerber said.

ITe pointed out these additions to the program: 1) a plan to aid clealers in "open-hc)use" roofing demonstratiorrs; 2) a $2.5 allon'ance for announcement-type advertising by nerv stocking dealers; 3) an entirely ne\v, year 'round cooperative aclvertising program on standard or farm roofing; 4) personalized, direct-mail prograrr-r to farm prospects at no cost tt.r the dealer, and 5) a ne\\r series of in-store displal's.

"While not itself a rrromotional item." X{r. Gerber explained, "Kaiser Alurninum's new policy of permitting joblrers and clealers to make their on'n adiustments and repl:rcenrents of roofing nraterials indicates'our conrplete confidence in our building products."

Kaiser Aluminum & Chemical Corporation is dividing its aluminum operaticrns into fir.e major divisions, each ttnder a gencral manager, and is naming an administrative manager to supervise some of the staff functions serving the divisions, announced D. A. Rhoades, vice-presiclent and general manzrger. The neu' clivisions and their general managers are : Nletals division, Stanley B. White; Inclustrial division, John E. Nlenz; Electrical Conclrrctor division, J. T. Dugall; Pro<lucts division, Flou'ard C. llohnes, and Overseas division. Rav G. l3ovd.

The nelv posifion of aclministrative manager goes to Fred J. I)reu'cs. 'fhe divisional general managers rvill be directly responsible to T. J. lteady, Jr., vice-presicier-rt and assistant general manafier, u'ho is in charge of all the corporation's alrrminum operations. S. S. "Bert" Inch n'ill continue in charge of execrrtive sales activities as vice-president and di-

CAIIFORNIA TUIABER MERCHANI
SPECIAIIZTNG 'N TRUCK AHD TRA'TTR SHIPTENTS FROT ORTGOT A'VD
ONtY ilo. cALttoRNtA
Pauific lumher llealers $upply Inc. 25914 President Ave., Horbor City, Cqlif. P. O.Box 667 Telephone DAvenport 6-6273 Mqnufocturers ond Jobbers of SASH AND DOOR,S TO THE R,ETAII IUMBER, DEATER NGELMANN SPRUCE. From the Intond Empire's Quotity-Minded Mills DWARDS LUMBER & MANUFACTURING COMPANY WHOI.ESAIE IUMBER Conslruclion & Select Structvrol in Specified Lengths; Long fimbersOvr Specialty 25 Cofifornio Streel o Son Frqncisco ll, Colifornio o Phone SUrter 1-6642 o TWX SF 1069

Servlee ls 0ar Stoe& ln Trade

Expert Hondling ond Drying of Your Lumber-Fqsi ServiceNEW qnd MODERN FACILITIES-INCREASED CAPACITY

These qre but n few of the mqny feqtures

Offered By

L. A. DRY KltN & STORAGE, lNC.

4251 Sheilq 51., Los Angeles, Cqlif.

Dee Essfef , Pres, ANgelus 3-6273 Mqrshqll

rector of sales. Jack \\r. Watson has been named to succeed Mr. Menz as general sales manager, u.ith headquarters at Chicago. The sales offices, located in 49 principal citie s of the country, u'ill be grouped into six geographic regions headed by regional managers, who 'ivill be given broad responsibility and authority to provide more efficient ancl direct service to ctlstomers.

"During the past eleven years, Kaiser Aluminum's sales have grorvn from less than $50-million to over $3S0-n-rillion annually," I\fr. Rhoades st;rted. "Norv a new era of gron'th lies ahead. Our continuing expansion, increasing orrr primary capacity by 40c/o to more than 600,000 tons, by the end of 1958, and the increasing scope of our activities, have led us to develop this new concept of management."

0bltuarles

vada. After a residence in San Francisco, he spent ten years in rl'holesal,e lumber sales in Southern California, rising to manager of the Hallinan \Iackin Lumber Co. in Los Angeles. I{e resigned that position last October and opened the Fritz Roberts Lumber Co. at 4230 Bandini Blvd. in Los Angeles, rvhere he u,as making a successful start until taken by his untimely death last month. He leaves his rvife, Panclora, rvho expected to close up the affairs of her husband's rvhol,esale firm late last month.

Jemy MUFFTY

Jerry Muffly, one of the o\\'ners of Hulbert and Nluffly Lumber Company, Cloverdale, Calif., and a city councilman there, r'as killed August 7 in an airplane crash 13 miles rvest of Healdsburg in s'hich a passenger in the plane, Don Cameron of Santa ltosa, rvas also killed.

Edwqrd Bowles WEBBER

Edward Borvles Webber, 70, kno'ivn to many lumbermen over the country in his connection rvith E. I-. Bruce Co., died suddenly August 15 in Memphis of a heart attack while golfing. He joined E. L. Bruce Co. in 1934 as field represeniative and became manager of the Terminix division in 1947.

E. L. Reitz Compony Esfoblishes New Offices in Newport Beoch

FriIZ ROBERTS

Fritz Roberts, 45, who had apparently been in the best of health, died very suddenly the night of August 11 of a heart attack. He rvas born and reared in Reno, but lived 25 years in California after graduating from the University of Ne-

Bud Reitz, headrnan of E. L. Reitz Cornpany, wholesale lumber distribrrtors, has opened new office facilities in Newport tseach, California. "For convenience, we have established general offices in Newport so that \ru'e can better care for our clients throughout the Southern California area," Reitz said. The new address is P. O. Box 656 and the telephone number HArbor 7575. The offices in Long Beach forn-rerly maintained by Reitz w'ere closed August 19.

(Tell them, you saw it in Tlt.e Califom,ia Lumber Mcrchont)

Sepfember 1, l9ST
Edwqrds, Supt.
REDWOOD for the Retqil Lumber Deolers ond Industriol Users t.C.L. From Yord Stocks O Roil or Truck & Troilers SPEC|AL|ZING lN CUSTOM i^lttlNc s&s tulilBER c0. 7117
Eost Firestone Boulevord, Downey, Colifornio; P. O. Box 243

&n*n*b€^,

Retoil Lumberyord HeldProperPlqce for Pressur€-trecrted PostSoles

The least expensive n'ooden fence post tliat you can buy today in tenns of annual cost is one u.hich has been properly pressure-treated. Every year, more and more of these long-l:rsting posts are produced to meet the grorving public demand. When deeply penetrated by a pror-en l)reserva- tive, these posts u'ill last 30 years ()r more, as has becrr clemonstrated many times.

The Service lJureau, American Wood-I,resert.ers' Association, points out that the proper place for the consumer to buy prcssure-treated lvoocl posts is from his regular retail lumber dealer or farm supply store. These business men are people of responsibility. They obtain their stocks of such posts direct from pressure-treating plants of recognized stancling and years of experience in this intricate and exacting industry. Shipments of pressure-trcated posts, poles arrd iumber usually move on order by rail from these plants to the retail clistribrrtion points. Thel' are not trucked at random around the country ar-r<l sold by truck pecldlers as in the casc of inferior material.

Nlarrv treating plants, u,hich har.e lorrg beerr in thc busi-

ness and n'hich are justly proud of the reputation that their products have achieved for qualitv and great cluratrility, nou' brand their fence posts. This is generallv clone by a clistinctivc hammer mark or a metal tag on thc ends. Any reputable plant rvill furnish the retail yard l.ith a certificate or t'arranty of the treatment given to its posts. These precautions are taken as a means of service and orotecti<tn to the brr1,er.

In recent 1'cars, unf<trtunatelv, there have bcen too many cases rvhere "black posts" have lteen peddled from itinerant trucks zr"nd u'hcre these so called "treated posts" have failed irom decay after a fel' r'cars in the ground. In some instances, the posts u,ere tnerely blackened on the outsidc, and in others there n'as :r moderate amount of oil penetration. In any event, it mtrst be rentenrbered that petroleum oils are not in thcnrselr'es prescrvatives ancl no amount of dipping or soaking or even pressrlre treating u.ith a nontoxic oil is going to cretrte a drrr:r.ble post.

The United States government's standards for the prcssure treatment of fence posts are based rrpon thc sltecifications of the -\merican \\rood-Preservers' Association. Iior thc greatest durability rrncler aclverse conclitions, posts lnust be pressure treateci to :r fir-ral reter.rtion of (r lb. per crr. ft. oi u'oocl rvith cither creosote. or creosotc-coal tar soluticln, or a 5ll, solutior-r of pentachlorophcnol in oil. or:r similar solrrti<rn oi coppcr rralrthenlLte equivalent to O.5lt copper. This nre:rns that there must lte left in the l-oorl after treatnrent:rt least (i 1b. of one oi these lrreserr-atir.es in each cu. ft. of the post. Circsote-ltetroleunr solutior.rs n.ray also lte ac ccpted:is a l)rcservrttive, proviclcrl that at least half of it is creos()tc ancl lrrr-,r'i<lcd thlrt the linal rctention is incre:rserl to 7 lb. per cu. ft. fi-r arldition, it is also mandlLtory that certain clcfinite clepths oi irnpregrr:Ltion arc reached as u result of the pressttre trelttitre Pr',ccss. These r,lLr1' \-ith the sltecies of thc

CA]IFORNIA TUIIABER MERCHANI
FOLLO\T.THROUGH THAT MAKES THE trlo IFFrnrlru cEt 1485 Boyshore Blvd. San Francisco 94 JUniper 6-5700 Teletype SF 205
DEPENDABLE B0HIfHOtf LUMBER C0. Inc. WHOI^ESAI^E DISTRIBUTOR.S HARDWOODS SOFTWOODS PTYWOODS QUAUTY ..B0LUMC0' sERy,cE OFFICE I YARDS l5OO So. Alqmedcr St. Rlchmond 9-3245 Los Angeles 2l Cable Address: ..HARD\TOOD'' Importers Yard Phone: DElaware 3-44OO Office Phone: GRaystone 4-26O0 /oNrs HdnowooD & PrYwooD Co, YARDS-Retail: F. and M. Lumber Co., 352-356 Ocean Avenue Distributionl ]-95L Evans Avenue San Francisco. California rWholesalers

Mount WhitneyLumher Co., Ine.

MANUFACTURERS OF PONDEROSA PINE - SUGAR PINE. WHITE FIR - INCENSE CEDAR

Wholessle Lumber Distribution Yard

3O3O E. Wqsl'rington Blvd. Los Angeles 23, Cclif. Phone ANgelus 8-Ot7l

n'oo<l ancl its characteristics, of course. In Southern vellorv lrirre. u'hich is the species most commonly treated for posts. tlre penetration of the preservative should be at least 2 irrches on all sides or 85/c of the sapl'ood.

Vzrriotts chcmical salts are also approved as preservirtives, particularly for locertions n'here immecliate painting is desiralrle or u.here an oily surface can not be toGrated on thc u,oorl. For such conditions, posts are usually pressure treatecl u'ith either 0.55 lb. of Tanalith (\\rolman salts), or 1.15 lb. of chromated-zinc chloride. cir 0..15 lb. of Chemonite yler cu. ft.

The Best Treated Wood Post Costs Less

The ultimate consumer or buver in his orvn interest should l)r()cure llosts from his local ret:ril dealer, and the Scn'ice Prrlr€lr"u. A\\'-l'A. advises, preferably. he should selcct sonre n'hich are ltranded or tagged t'ith the insignia or trader.n:rrk of a u'ell-knos'n prodncer. Such posts ma\. cost a feu' pennies at first but in the long run. thev n'ill pay off in very lol' cost serr-ice and avoid frecluei.rt replacenrent. i : ,Erl

Inclrriries may be aclclressed to the Service Bureau, A\\r-I'A, 111 West Washington St., Chicago 2, Illinois

Kosler With Srerling - Not Diclmond

It n'a-s erroneously reported in the August 1 issue that .Tim Koster had succeeded Frank Kline as manager of The Diamond N{atch Companv's Petaluma yard. While Kline has joined Foster Lumber in Vallejo, Jim Koster is and n'ill remain manager of Sterling Lumber Company in Petaluma.

Penlaa.ctlrl

NIr. and Nlrs. Horace C. Rothwell celebrated their golder-r rvedding anniversary, August 10. u'ith a reception at their home, 257 Warvona St., San Francisco. She is the daughter of the pioneer Nlarin connty lumberman, Stephen Stedman, and u'as born in Lagunitas and lived 2O years on property now the Samuel P. Tavlor State Park in Nlarin county ; she has u'orked for vears tn research into the purl<'s hisiorical background and is also a past regent of the D.A.R. San Francisco chapter. NIr. Rothl'ell retired five years ago from the International l)aint Co.

Norman Davidson, co-o\'vner of Pacific \\rood Pnrclucts, L. A. importing and distributing lirm, completes an extensive 6-rveek tour of the Orient early this month, having visited remanufacturing concerns in Japan, Hong Kong and Manila.

Jan van Wyngaarden, manager of the imported plyn'ood division, W. R. Grace & Co., San Francisco, spent the u'eek of August 12 visiting the southern California offices in I-. A. He rvas accompanied by NI. Koseko of Nozaki & Compar-ry. Ltd., Tokyo.

Bitrl Dahlem, Security Paint Co. executive. returnecl to the Los Angeles offices from a combined business-pleasure trip to the Pacific Northwest last month

IliU Stewart of Edu.ards Lumber & I\{fg. Co., San Francisco, called on lingelmann spruce producers in Idaho ar-rd Montana during early August. He vl'as u'ith Pack River Tree Farm Products at Sookane before he ioined Ifdrvards, June 15.

Al Kerper, salesmanager of Paul Bunl'an Lumber Co., Susanville, Calif., visited various southern California wholesale lumber distributors last month.

Dick Brown, manager of San Francisco imports for Getz Bros. & Co., has returned from trvo u,eeks in the Pacific Northlvest on business.

Seprembcr l, 1957
"the
ANyTH|NG from ANYWHERE In HARDWOODS 154 Avenue 64 o Pqstrdenq 2, Cqliforniq . RYqn t -9858 \\ t. -\--"*=r_ j _.4-_. r__.: :t'*-! -:- PLYWOODStondqrd Pqnels Decorqlive - Aircroft Cuf-to-Size - HAR.DWOODSCqrloqds e Pool Cqrs - TUMBER - All Species, Domeitic ond lmported Solid Dimension Squores r Turnings
peok of sotisfoc?ion"

l/l/ssnn" Direct Mill Shipmentsb1Trr"mil

Luusrn

ConpeNv

Rate-Position wcrnted $2.00 per column inch All others, $3.00 per column inch

_HELP WANTED_

WANTED-

Dovglas Fir Redwood Pine

WANT ADS

Exp-grienc_ed llardware Counter Clerk with Lumber knowledge for retail lumberyard at Bakersfield, Calif. Please do not aoply unless able to step in and handle retail trade. Starting salary 9400 per month. State age, experience, etc.

Address Box C-2663, California Lumber Merchant 108 West 6th St., Room 5O8, Los Angeles f4, Calif.

WANTED_

HARDWO'OD SALESMAN. Excellent opportunity

Also Hardwood Lumber Grader and Tiily man.

Dutton.

COAST HARDWOOD COMPANY

161 W. Cypress Avenue

Phone: Vlctoria 9-3220

WANTED_

for good man. Contact Mrs. Burbank, Calif.

DraJtsman and millwork detailer by long-established millwork manu- facturer located in Central California. Doing large amount of school and public work. Steldy position. Excellent salary for right man. Must be experienced. Please state qualifications and referenies.

Address Box C-2655, California Lumber Merchant 108 West 6th St., Room 5O8, Los Angeles 14, Calif.

SALESMAN WANTED

in either the Direct Mill Sales Division or in the Wholesale Distribution Yard Division. If qualified in Southern California market, phone for interview:

BAUGH BROS. & CO.

2926 Sierra Pine AvenueLos Angeles 23, Calif.

Phone: ANgelus 8-2911

-POSITIONS WANTED_

I LIKE THE BAY AREA:

Experienced millwork Detailer and Biller desires to locate in Greater Bay area-with established millwork concern. Thirty years experience with leading Southeastern millwork manufactureis. Best 6f references.

Address Box C-2659, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

Preferably with a mill or wholesale office selline or manufacturing Western Pine lumber. Have wide acquaintance ri"ith California pinE mills and Southern California wholesalers and dealers. Can furnish best of references from above lumbermen regarding experience and reputation. Would be glad to submit further informitiori on request.

Address Box C-2647, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANT CONNECTION_

Experienced and established Southern California commission man wants connection wit!. good_mill_in -Redding or Ukiah area for steady truck .shipments -of dimension fir into San Diego county. If inteiested in increased volume to good accounts, write Box C-2662, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

2328 TARAVAI SIREET sAN FRANCTSCO 16, CAUF. PHONE lOmbord 6-3305 TELETYPE 5.F. 940 Victor Wolf . Kurf Grunwold

Nomes of Advertisers in this Deportment using o blind oddress connot be divulged. All inquirier ond repliet should be qddressed to key shown in the advertisement

-YARDS cnd SITES FOR SAI^E/LEASE-

FOR SALE

Complete lumber remanufacturing ptant, all-electric, 120 miles north of San Francisco. Eighteen acres of ground.

Address Box C-2566, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the fastest-going areas in Nevada. Doing approx. S20C.000. Owner will carry land and buildings on ten-year contract or lease.

P. O Box 661. Fallon. Nevada

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

A. Long-established in good, active high-class area. Will require about $80,000 for ground, buildings, inventory and equipment. If You Want to Sell YOUR yard, Give US a Ring: TWOHY LUMBER CO. 714 W. Olympic Blvd., Los Angeles 15; Rlchmond9-8146 Lumberyard and Sawmill Brokers

-EQUTPMENT FOR SArEHEAVY FORK.IIFI TRUCKS RENTALS

AND SALES

MacKav Mill Service

822 - 69th Avenue Oakland 2r. Calif. SWeetwood 8-9428

FOR SALE

Yates-American, model M65 30"x8" surfacer. fs-H,P. direct-drive motor,220/440 volts. Like new. Price $1,600.

GREER MACHINERY COMPANY

8414 Atlantic Blvd. - Bell, California

Phone: LUdlo,w l-5601

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

Write Box 83 or call TErminal 2-4504. San Pedro

FOR SALE

American l2-inch sticker complete with hoods, motor and starter. Price $1,200.

ORBAN LUMBER COMPANY

77 South Pasadena Avenue Pasadena. California

Phone: Sycamore 6-4303

Coliforniq lumber MERCHANT-IZE

All Your Wqnls Here

CAIIFORNIA TUMBER MERCHANT
lor
Sth and 20th
Closing dates
copy,
O
AXminster 3-6238 O
REX OXFORD LUTIBER CO. 4068 Crenshow Blvd., Los Angeles 8, Colifornia

sAvE! FORK-uFT BARGATNS SAVE!

Uced Good, Reconditioned or Rebuih & crd. 2,OOO-I5,OOO lb. cop.

Gibron 6,000-lb. Copocify, hyd. tt.g. pneu. liret Clork, l95l . , 6,000-lb. Cqpocity, pneu. liro.

Ross l9 HT 6,000-lb. Copocityr recondilioneo

Clork 6,000-lb. Copocily; rebuilt ond guqronlecd

Clork 3,000 ond ,1,000-lb. Copocity; rcconditioned

Towmolor LT56 6,000-lb, Copocity; rcbuili ond guorontrcd

Big Discounts on New Surplus Porls for All fllakes qnd Models of Forklifts

NEW CONTINENIAI ENGTNES FOR FORKTIFIS AT BIG DISCOUNTS

Fit GlorkTowmolorRoss. Srock limiled.

TERMS AVAItABtE

17 CFtn Port. Compressori, Rebuilt .....-............-..-...-$375

& s0Ns,lNc. ESTASLIsHED leo6

I232,I CENTER STREET

NEVADA 6.97I I FOR SALE

HERMANCE GANG RIP 25-H.P.

MATTISON 202_15.H.P.

L. SOLBERG

Phones: LYcoming 3-3021 or CApitol 5-0909

VIRGIN PINE TIMBER

100,000 acres Virgin Pine and Oak. Will cut 20 million Pine annually, plus secondary products, according to reports. Cutting permit and export permit of products Elevation 7700'; Durango, Mexico.

M, E. BOGLE

board feet Engineers' furnished.

527 Ogden St., San Antonio 2, Texas. CApitol 6-9500

-SPECIAI SERVICES-

CAR UNLOADING SINCE 1947

Experienced crews for fast, efhcient lumber handling. Low rates and good service for unloading and handling lumber. Call for yard stick. ing and sorting rates-hourly or contract.

RAY'S CAR UNLOADING (Formerly Ray-How Co.)

11316/2 So. Main Street Lcs Angelrs 61

Plymouth 6-7356 or 5-9410

EMPLOYMENT CONTRACTORS

Experienced lumber crews available for car unloading, sorting & sticking for air-dry. Labor dispatched to your yard on a board-foot basis. Can unload & haul from any R.R. spur-one car to 30 cars per day, Printed rates upon request. Established 1943.

CRANE & CO. Agency

5143 Alhambra Ave. Los Angeles 32, Calit.

Phone CApitol 2-8143, Collect

A U Y_SELL_REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and 6eld service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

ll15 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269. NEvada 6-4805

Penlaroah

L. A. Hoo-lloo-l,ltte Marguerite McWhorter le:rves this n1()nth for.l)ennrarl< to spen<l a \\.eek, then to Glasgou'tcr pick up a car and tour Scotland, then visit Irelancl anrl l,)ngland before retrlrning to I)cnmark to enrpl:rne for l-..\. ancl ()u'ens-l'iirks Lrrmber Co.

D. M. "Duke" Warnock returnecl to thc l)ant & \\''arnock o1fices irr ]Ienlo l'ark carlv last month frorrr a month's business trilr in the etrst :rn,l mi,lrr est.

Mary Sheldon of I,l. J. St:rnton & Son. l.os -\rrgeles, and her father lear-e Sept. l.i for tn'o \\'eelis at the Nloana hotel ir' ltr Ilrrttolttlrr antl rvill s:ril honre on the Nlatsonia.

Bob Kahn of l,-orsvth Harcln'oorl Co., San lirancisco, left '\ug.20 for six u'eelts irr liur,rpe. inclurlirrg tu'o u'eeks in Yienrra, elsen.hcre in .'\ustria. anrl the rest in s()rlthern Cernranv, l'zrris ancl London, fl-ving lroth u'avs.

Gertrud,e and Byron Armstrong, p()pular young lumber couple of l-os Angeies, clecicled on the San IJernardint,r tlountain resorts for thcir \-acation. They also visited ser'eral of the hot springs in the San Jacinto area.

Horace Wolfe ancl George Cameron of lfarcluart-\\'olfe I-umber Co., Hollyu'ood, u'ill participzrte in the sec()nd anntlal Northern California I-umberrnen's golf tournament to be held Septen,ber (r at Roseville (it is unclerstood Horace is just going along for the ride).

Bob Hogan returned to l-{ogan Wholesale l}uilding }Iaterials in Oakland on July 29 after tn'o enjovzrble n'eeks rvith his family on a southern Oregon czinrping trip.

George Clough of Tacon-ra l-uml>er Sales, Arcadia, Calif., and his u'ife spent lO cla1's in Arcat:r last month on a business-and-pleasure trip.

Hollorv Tree liedu,ood Company's Max Barnette ancl {arnily spent a vacatir)n u'eeli in i-as Yegas the first of Arrgust.

H. Park Arnold of the Fox-Wooclsum Lunrber Co., Glendale, and president of Kiwanis Internatior.ral, and the gor.ernor of lou'a tvere both initiatecl last month into honorarv membership in the Los Angeies llrealtfast Clult.

Simpscin Redwood Co. Salesmanager "Dave" Davis pulled part of his sales creu' into the S. F. hon.re ofhces last month for a rneeting. The group u'hich attended and also toured the nrills at Arcata, E,ureka arrd ]iorbei irrchtderl "Mac" Mc.Mormick, assistant salesnranager, Chicago ; Walter Parks, Neu. York City; Kent Merrill, Dallas : Don Philips, Jr., Los Angeles; Hal Renfort, Kansas Citr,', ancl Bill Bower, Atlanta.

Sterling Wolfe spent t\vo \\'eeks of Arrgust irr Ukiah procuring fall and rvinter shipn"rents for the s()uthern Caliiornia trade of N{arctuart-\\'olfe Lumber Co.

Earle Bend-er, Oakland u'holesale lumllermlrrr, callcci on his Oregon rnill connections the \\'eek of -\ugust 12.

Harry Boand, prominent southern Claliiornia retail lumber dealer and president of l-. A. Hoo-Hoo Club 2, and his

JAMES L. HALL OO.

Since l9l9

Stodium StockHeovy Conslruclion llems (Poles, Piling, Timbers, Ties, elc.l-Specified lists

PORT ORFORD CEDAR DOUGLAS FIR O qnd olher SOFTWOOD SPECIES

PHONE: SUtter l-752O lO42 ,tlltts BUllDlNG, SAN FRANCISCO 4, CAtlF. TWX S.F. 864

September l, 1957 .-:;. z TUrner
l-+
4-751I
nrix zo srs6
_FOR SALE-
J0snPI| HOr-r,YDAr.E,CAUF. LTETCALF 0.3105

CARGO RAIt TRUCK

HAROLD A. NEW

WHOTESAIE TUMBER

SYcomors 5-3192 RYon l-8829

Tcletype: ?anCol 7191

wife will attend the annual convention of the International Concatenated Order this month in Atlanta.

Jim Hennessy of Hollow Tree Redwood Co. in Ukiah, Calif., visited mill connections in the Mount Shasta-Fall River area the first part of August.

Corrine and Joe Adams of E. J. Stanton & Son left Los Angeles late last month for Detroit to pick up and break in a new Cadillac for Roy Stanton, Sr., and will meet him and the nerv Mrs. Stanton with it in New York City on the Stantons' arrival from their world-tour honeymoon via ship and plane. Enroute home to L. A., the party will attend the Hoo-Hoo convention in Atlanta and return later this month.

Dennis Jackson, headman of Mahogany Corp., Ukiah, has returned from an extended business trip through 14 midwest states. Jackson said he noted a definite revival in homebuilding in practically every area and reports that within the past 60 days jobbers' stocks have shown good movement in sharp contrast to the first six months of the year.

Ed Dursteler, executive of Sierra Lumber & Plywood, Van Nuys, returned with his wife and family from an extended trip through several national parks. He had a fling at fishing in Montana and is telling some "whoppers" about the one that got away. The children enjoyed the bears in Wyoming and Mrs. Dursteler enjoyed the "rest."

Aroto Redwmd Co.,...-....-.......-..---..--.......36

Arowhqd lmber Co. .--.-.--.-........-..---..---.71

Ailerlo Doot Co., Inc, ..-.----.-..-..-.------.--..-- t

Atrociot.d llolding Co. -.-.----..-.....---...--.... ri

Atroclqtad lqdwood l lllr ..........-.---..-...-..|}

Alkinr, l(roll & Co. -..-....-.-.-..-.-....--..---.......41

Atlor lumbcr Co. .-.....--.----..--.-....---.---...-.-.*

Avrom lumber Co, .-..--.-----.-..--..-.--...-.....-.. *

lock Go,, J. Willim ....,.-.-.-..-..--....-.--.-.----*

lough, Corl W. ........-..-..--.-..--.-....--..--....----5t

loxler & Co., J. H. --.-.--.-.-.-.--..-.--..-....---.-.. *

lehr & 3onr, lnG., Jo3eph ..............-...-....-70

lender Lmbcr Solcr, Eorle O. ...........--..*

Bennell 2-Woy Poel Sry -------------.--...--...17

Beton Conpony, lhe ..-..--.-.....--.-..--....----..-*

Blig t Gotsr Lmbcr Co. .-.--.-....--.--....-..-.. t

Blw Dlmond Corpo.otion -.-.----....--......--.:t

Bohnhofi [mber Co. -.-.---.-.--.-----.--..----.-.--68

BonnolhWord I Knopp .--.-.-.-.-.---...--...-...---4(t

Boninglon Lumber Co. ....-...--............,.-...50

l. C. Fqetl PtoduGlr, ltd. .---...................*

Brom & Co., Clqy .--.--.--..-..---....--...-......--*

Brucc Co., E. t. -....--.----..-..-..--.--.-..--...-...-..- t

lru.h Indurtriql lmber Co. .-..--------.---------22

Cql-PeiCc Rcdwood 5cler, Inc. ..-........-..-- 9

Colwc.6 CGmenl Co. .-.--..-..--..-...-.......-...to

Collfomiq Door Co. of L. A. --...--.-...-......-29

Collfonlq Lmber 5oler .-.--.-.----.-..--...-...--*

Collforniq Poel od Veneer Co. ...---.-----39

Cclifomio ledwood Arn. -.,...--..-,..........-... *

Colif. 9ugor I Wert. Pin. Agency ........--..34

Gclow Co. ...-..--.-..-----...3/t

C$aode Pocific Lumber Co. -----.....-.....-.---*

C6co Steel Productr CorP. -.-.-........-.-...--.-. *

Celolqr Corporolion, lhe -----.-...........----..'i

Control Vollcy Box t Lcmbet Co. --......-.-*

Ghlckmougo Cedc Co., Ins. -...........-...- I

Chrlrlenton lwber Cc. ------....--........---.---.53

Cloy Lumbar Co. ....-.-..-..-..-.-..--.....-...------..35

Co6l Kiln & lumber €o. --...-.-...-.-.----.....--42

Cobb Cmpoy, T. l . .-.--...................-...;- 't

Cqroldioted Lumber Cc. -------....-..--.---..--.,54

Continentql Lumber Solcr .--.-.-.-...-.-.--.-..--62

Cook, Inc., D. O. -....--.-.-.,..-.-....-.--...-.---.65

Coopa Wholerole Lumber Co., W. E. -.-. a

Coor Hcod lumber t Plywood Co. --..-.-.--57

Co.clile Cmpdy, fhc ------............--.-.--..... *

Cordr lunbcr Co. .......--------...-.------..---.---.-.18

Crofool Lcnber Co. .--..---,.-.......--.-.----.-.----.. 6

Dollq & Co., R. W. ..-.---.......-.......--.....--- |

Dont & Rutrell, Inc. ---.---....-..----....-...,.....46

Dois Hqdwood Co. .---.,.-.....-..-..-,...--......57

.Del Vollc, Xshmo t Co. .......-----.-.-..-.....45

A lumberman's "E" for efiort and an award of merit should go to the Harold Hendersens of Ukiah, where he is purchasing agent for Masonite Corp. and (until recently) the father of eight strapping boys. Hendersen is now advising everyone that the Ball Club is complete with the recent Stork delivery of another boy, scheduled for shortstop position. Pennant, anyone?

Charlie Pierce, well-known former southern California lumberman now stationed in Texas for Lumber Service Co. of Burbank, has been a summer visitor to I-:os Angeles trying to "beat the Texas heat." But it didn't rvork. He's had it anyway.

Floyd Crenshaw of the Ukiah Pine Lumber Co. and his wife returned August 9 after several lveeks' vacation in Hawaii.

Wayne Mullin of the Mullin Lumber Co. yards in southern California and his wife have returned from another short sojourn in their favorite Hawaiian Islands and, after checking in at the yards for a d.ay or two, immediately headed east on dealer matters. The immediate past president of the Southern California Retail Lumber Assn. is on the Materials Handling committee of the National Retail Lumber Dealers Assn.

(Tell them you saw it in The California Lum,bcr Merchont)

ADVER,TISERS INDEX

*Advcrtitlng oppcu

Eclrtrm ?ltwood I Door Co. .................*

Edwo.dt lmb.? od ,lifg. Co. ................66

Eellr, John -...--....--....-.-*

Emrro Plywood .....--...-.-.a

Erloy od 36, D. C. -.-.-.---..........-..--......4O

Enbol t lon. L. H. .....-..-.--.-......-...------..43

Exchongc Scmlllr 3obr Co. --...--...-.-.--..-- a

lem lrurkfng Co. --..---.-----.-.--.-..----------------22

Fhk I llo3il ......-......... *

Founloin tmbc Co., Ed ----.-..-.......-.--..--.. I

Fcrcrl Fibet Prcdu.tr Co. ---.-.-.--.----.---.--..-. *

Frrmo Cc,, tfethan G. .--......-.-----.--..--59

F.y Rooing Co.. lloyd A, .-.........--...---..-.- r

Gclleher Hrydwood Co. -.-.-.-..--...........-.--..-. *

GmGr.lon I Grocn lmbcr Co. --..-......-50

Gwehimr Corp, --..-.-.-----.---...-.-..----.-..,...48

GorglePccli< Corp. ..-.-----.-.-.....-..--.-.--.... *

Gilbrealh Chcniccl Co. ----...........---............51

Globo lntl. of Calll., Inc. -...--.-..-...-.....-.---. *

Golden Gotr lmbcr Co. ..........-..-.-.......... *

Golden Wcrt lumbcr Co. .-..---....-.----......-.. *

Gordon-l|lcleolh Hordwood Co. .-....--..-*

Gorlin-Hording lunbcr Co. ..-..--........--.-- |

W. l. Grce I Co. .-..---...-......-.............-.... *

Greol loy lmbcr Soler ...........---....-,.....-,1

Hof ey !ro. ----.....-..-.--..24

Hqll Co., Jmo l. --.--.-.--.-..-.--..-...-...--..--.-71

Holllno lunbcr Co, ..-...-.........-....-.......-...*

Holllnq llockln lcmber €o. -.-..........-....59

Hqllmql Lmbcr t Plywood Co. .-.-..-...-.65

Hqnmond-Colif, lcdwood Cc. ---.-.----.-.-...*

Hcbor Plyvood Corp. .--.--.-..--.--.......--..---*

Hqrh Lmber Co., !. l. .-..----......-...-...---*

Hcorln, F. t. lurnber .-......-..-....--....-....-.-..

Hedlund tmbcr tcler, Inc, ..-,..---.......------

Hobbr Woll lmber €o.

Hollry frcc lcdwood Co. ..-.--....-..........-52

Hogo Wholcrolc Dldg, ,{oterioh Co, .....-l3

Holmcr Eurulo lmbcr Co.

Homcaole Gmpoy

ln ollc.not€ lrturr

Joner Hardwood t ?lywood Co. -------..---68

Jocr ltlchincry Corp,, Fronk E. ............55

Koircr Gyprm Co., Inc. .-,........-..-....-.....--- t'

Kcllay, Alberl A. -------..-.-...-.-...,-.,.----...---..'a

|(ehl I Son, John W. .--.-....--..-----.........---45

L. A, Dry t(il; I ltorog., InG. -.-.............67

Lmon Lunbcr Co. .---...-......-----.-.......-.....44

lowcnre?hifipr lmbcr Co. .-..-.............-.42

telrell lumb!? Co. --..--.-..---...-----.--.-..----....'a

long-8oll Dlv.-lntl. ?oper Co. --.-.---------l I loop Iumb* & lrllll Co, ....----...--..........---60

Lo-Cql Lmber Co. --..---...----..--....--..-..-..--53

lor Angelcr Lmbcr, Inr. --.-........-....-...2i

ludlow Popqn, Inc. ..-....--..----...---.-..-..-..-..';

Iumbsr Sqla Co, -...-..-...-.-..--.-..--.-...-.-.---..68

lloclqolh Hordwood Compoy -...-.--.-.--.-.55

nople 1.6. -..-....-.....-.-.41

llqrquorl-Wolfe lmbcr Co. .-..-.-.--.-..-.--....'l

llloon Supplior. Inc. ---..-.--.----...-..------------4,

M6onlte Cdporalion .-..-.-----.-.-....-------------23

iloyfolr Solcr of Callfornlo -.-.-.......--.-..--.- t

lrlcGlwd lumbcr Co. .-..-.-.---.-.-....---.---.-.-.. *

llcCurler, ?ol --..----...-.-...-.....-.-...-....--..-.-:l

Itleler tmbcr Co., Hclb ---..-..----..--..--O,l.C.

Mlddleton Iunbcr Co., lob ---...--.--.....---.39

lllnc londlnl, Inc. ......-,-.-....-.......-----.-.... I

llonrchkc ttud tlillr, Inc. -.............--.-..-..-62

lloore Dry Kiln Co. -..-------..-.--..-..-..----..-...-.29

llounf Whllnsy lmbcr Co.--..-------.---...--.69

Itluluol lloulding md lmbcr Co. .........-61

Notl.-Anerkm Whlro. Lbr, Agn. ....-.....*

Neimo-bcd Lunbcr Co. ..-.-...-..-....-.........28

Nryqultl, Jomer W. -------..--.-.---.-...--....-...63

New, Horofd A. ........,-..-..-....-.---..---------------72

l. F. Nfkk.l lumber Co. -....-...--....--...--.-.-..57

Olren Cmpony, T. E. --..--........-----..-.--.-..... I

Ofgood, iobrif 3. -...--.-..--.-.---...---.-.-----.....37

Ortling ltoutqcterlng Co. .-...----.-..-........-*

Ortrom lmbsr Co. .--..-.---.-.-----.-----....--....-*

Oxford lmbcr Co., lex .-.--.-.--.------------.--.-7O

Pqcinc Cenenl ! Aggregcl.!, Inc. ,..-..-.*

Pclic Flr Solo ..-.---.--.--.--.--..-.-..-..,.-.....---5t

Poci0c Lmbcr Co., Thc --..----------.-.-.....-..-. *

Pcclllc lumber Dolcr 3upply, Inc. -....-..66

Pcclic Wlre ?tcductt Cc. .....----....-..-.---..--.26

?ol lunyo lumber Co. ..-..--..--..-....-...-.--33

Peerlor tmber Co. -.---.-.....-..-.--..-..-.......-*

?.ltc. Cc., Al ---.----...........--..-.-.........-...-..33

?cnbrrlhy lmbor Co. ....-..--.--.--...-...--..37

?lrippr Co., Thr ...-..-.........-.-.-...-....-....---..-49

lrbrodtrcn

led Ccdqr thlngh lurrcu ....-..--.-.--..-----..* bgd Door Cmpoy --..-.--.^-..--.............-..---31

llccl I lrur Lmbcr Co. .-..----.-....--..----.... *

lcddhcrolr. Inc. -....-.-...-.---.-...-.......-..--..-.64

loundr Lumber Co. ..-..----..---.-.-...--------,,--- 6

Roy Fo.E.l Produclr Co. -.-...--.-.....-.-..--..--66

t, t 3. tunber Cmpqy -..-........-....----..67

Son lofoel lunbsr Co. -.-.......-.-......-..-.--63

Smford-LuIlcr, lnc. --..--.-.-...-..-..---....... *

Sonfo Fc lmber, Inc, ------.------------..27

3.cu.lty Pclnl llfg. Co, .........................-..-.15

Shlwly, Alo A. -....-.-.-,-..---...--..-..-.......... *

tlcrro Lunbw -& Plywood, Inc. *

3lcnq lsdwood Co. ..-----....-.---.-.--.-.--.-......'l

tlmmon! Hordwood lmber Co. --.---.--.......19 timpron ledwood Co. ------.....-....-...-..-....-- t

5mlth, Hamctr 4, ..-..-.-----........----------------49

Snifh fwbel Co., lolph t. -....-.-....-.........31

Smith-Robblnr lmbcr Corp. ..-.----...-.....-..37

so-Col luilding totorlol3 Co., lnc. .....,--35

South Boy lcnber Co. --..--...-...---.-.....--56

Southern Colifornlq lmber 9.1.r ....----...- :a

S@thwertem Porllqd Ccmrnt Co, ...-...-.. * Stohf lmbcr Co. .--.---.----..---.----....--....-...6, Stndord lmbcr Co., Inc. ---.----..--....--.-..58

Stonlon t 3on, E. J. --.--..-..--.-...---..-.--..--.*

Steinar sd ftlqleer, In(. -.......-...----....--.....- :]

ttewdt Plywood Co., O. W, -.--..........--45

StroblG lmbe. Conpony --.....------....-....---*

Sfrou Doq tiltg. Co. -.--.-...--.-.----......--32

Summlt lumber & Plywood Corp. -....---69

Tqcmo Lumbcr Soler, Inc. .-.-....-..-......----2^

Tolbot lmb€r Conpony .-..--.-..........-.....-.,3

Tordy. Jc --...--...-..-...--* lo.ter, Webrl.r t Jobnron, lD(. ....--.....---I4

lomotor-Gerllngcr .-..--..,.-.----.-.--.-.....--...-.*

frlongle lmbcr Co. -.-..-.--...---........-.....-..-. *

Trinlty Rivcr lmber 9olcr Co. ...-..-...--.... *

lroplcol I Wofm lmbcr Co.--.....-....-*

lwln-City Iunbsr Co. .-----.--..-..-...---...-...-*

Twln Hqrborr lumber Co. --.---.-....-........-...- |

U. 5. Plywood Corp, .-.-...--..-.-..--....-.-..---.,.. :l Union tmber Co. .-.--......-......-.....---..-.---.. *

Wqrren Soulhwq!|, Inc. .--..-..--.........--...-..*

W.ndling-Nothd Co. --.--.-.-..-.........-.....-....16

Wst Co6t Lmbemen'r A$n. .......-...-..-- 'l

Wert C@at lcreen Cc. .------.-.....--.....-.....-.. 't

Wett C6t Timber Product3 Agcn.y

-'',' :. ,,; t1 n.4;; f;i":,,- ;.ri cAllFolNta rumtEl ilEtCHANt
39 SOUTH EUCIID AVE. PASADENA I, CAIIFONNIA
- Alnrol, lnc, ....-...----..--.--.-.-.---.--..---.-...-....-..rt
Anerlcm Hordwood Co. ---.----..--..------..--...- 5 Am.rl(o tirclkrqft Co,, The ..--...-.-.---.--21 i AngelurHedwoodCo......-..............--.-..-...47
I
*
Higglns Lmbcr Co.. J. E. ..---...........--...-49 Hill I llorlon, Inc. -.----.--.---.------..-....--.--.--20
---..----..---.....-.....-.. *
*
....-.................
--...........---.,.-.-18
Holner Imba Cc., Frod C.
-.-..---..---...-....-..--...,---. *
--...--.-..--.-..-..-.-.........--..-- a
-.-.--.-......--......--.. I
Hoovcr Co., A. 1,.
Hour toufocluring Co.
Huf, lmbcr Cc. -...--......-...-.-..-...............--...61
Co. -...--.-------..--....--.------. *
Cmpony .--.--..--.. * Inpcriol lumbcr Cc. .-.-..-..-............---.....-.'3
tmbs -.-.------------.--.--..-...------....'l
lunScr Co. ....--.-----.-----...-.--.----------26
Huri(ore lmporl
Hyrfer
Indcrtriol
fnlond
Co. of Collf,, Inc. ----------..---. I Jolly Glonl Lmbcr Co. -.-.-.-......-..--.-..----.. * Jchnr-ltonvllls Ccrtorqflon ...-......-.......-... *
.--..-.. * Werlern
Co. ---.--.....--.--..--.... *
.--.-...-.---.----..-...--..----......--58
Co.-..-........-...-,,...12 Wert.m
---..---.--.......,.-.-.--.-----..7O
Co. ..-..----..---.-.-.... * Wcrtem
.--.--...-......,....-....25 W$tem Plnr Supply Co. --..----....-.-..-..--..--rl3 Weyerhorer 9olcr Co. --.--.-.-.-....---...-.-..-. 7 White !rca. ---------.O.F.C. Wilhold Productr Cc. ----.-.-..--..--..-..-......-.-. * Windelcr Co., ltd., Gaorgc .-...-....--....--.... * Wlnfrsc t lynon .....----..---..-.-...-................-54 Winton lumber Sqler Co. -......-......--l.F.C. Winton lmbcr Whl3e. Di3lrr., Inc. ....1.F.C. Wood Convcrlon Co. .---...--.--..--.........-.--.-. * Wood tmber Cc., E. l(. .-..------....-.....--.---5o Woodrldo lvnbor Co. ---.--..-----.--..-.--.-.--.-* Ziel I Co., Inc. .......-..........-....-....,........... I
Door t 3oh
Wc.lern Dry Kiln
W.ttern Forcrl Productr
tmb€r Co.
Werle.n lllll t Lmbcr
Plne Arrotlotlo

BUYER'S GUIDE

LOS ANGETES

Georgic-Pccific Corporction ......STonley7-3238

Globe Inil, of Cclilornic, lnc. ......TExcs 0j6456

Hcley Bros. (Scnta Monicc) ........TExcs 0-4831

Harbor Pllvood Corp. ...Mchiqcn 1854

Johns-McnvillE Scles- Corp, .......Mlchitcn 60ll

lones Mcchinery CorD.. Frcnk E. ...VAndike 9132

Koehl d Son, lohn W,.............ANgelus9-8191

Mcson Suoplies, Inc. ..ANgelus9-0657

Mosonile Corporclion ....ANgelus3-6191

Mavlcir Sales ol Colil. ...Vlctoric 9-3294

The- Bus McNeil Co, ....ANgelus l-0606

Mutual Moulding cnd Lumber Co. ..FAculty l-0877

Ostling Mcnulccturing Co. ....CUmberlcud 3-4276

Pccific Lumber Declers Supply Co. ..ZEaith 1156

Regcl Door Compqnv .......CUmberlqnd 3-6215

Securily Pairt Mfs. Co, ... ......trNgelus l-0359

So-Csl Bldg. Mclericls .....TRinity 530{ Stcnton 6 Son, E. I' ......ADcm4-921I

Steiaer cnd Mateer, lnc' .OXbow5-7218

Stewcrt, O. W, Plywood Co. .LUdlow I-2Ill9

Strcit Door Mlg. Co. ... .. ..CUnberlcnd 3-5488

Sweelern. Porllcnd Cement Co. ..MAdison 6-6711

United Stctes Plywood Corp. ...LUdlow 3-34tll

U. S. Plvwood Corc. (Culver City) ...TExcs 0-5666

U. S, Plywood Corp. (Glendcle) ....Cltrus '!-2133

U. S. Plywood Corp. (Scntc Anc) Klmberly 7-1691 \llesi Coasl Screen Co. ...ADcug l-1108 Wilhold Concrele Adhesive ..CApitol 5-2201 Wood Conversiou Co. ... .Elliott 8-2896

MT,TENITTS HANDLING

Behr d Sons, loseph ....NEvcdc6-9711

Buncbv cnd Witlicns

BAY AREA

SAN FRANCISCO

TNEATED LUMBER_POLES_PILINCI_TIE5

J, H. 6 Co, ......DUnlcirk8-9591

MATENIALS
Sisclkrclt Corrorction ..WEbsier l-1051 Artesic Door Co. Inc. Associcted Molding Co. ....EAymond 3-3221 Atkins, Kroll d Co.- ....,MAdison 6-475? Cclilornic Door Co. oI L. A, .LUdlow 8-2141 Cclilornic Pcnel d Veneer Co. ......Tninity 0057 Cqrlow Compqnv ....ADcms 4-0159 Cobb Compiuy,' T, M. ..ADcms l-tll? Corclite Compcny, The .ADms 2-8101 Del Vclle,
7-8209
Forest
SASTI_D O ORS_MII.LW ONK--SCBEENS PLYWOOD_BUILDING
Anericqn
Kchmcn d Co. ........Clinton
Eclcslrom Plvwood d Door Co. ....ADcms3-4228 L. H, Euba;t( d Son ...Onegon8-2255
Fiber Products Co. .........MAdison 6-1758
.STcte 5-6561 Fern Trirckiacr Go...... ....LUdlow7-7261 Towmotor-Goiliugar .....STcte 5-6561 Hvster Conpcnv .RtryEond 3-6255 Mines Bcndini, Inc. ... ...LUdlow7-7261 Phipps Compoy, The .Rlymond 3-5328 SPECIf,L SERVICES Airtrol, inc. (Inciaerctors) ........DUnkirk 4-2197 lohn Eells (Plywood Hcndbook) ..RAymond 3-3t167 Gilbrecth Chemiccl Co. ........Glcdstone 4-1049 SAN BERNARDINO RIVERSIDE LI'MBER_BUILDING MtrTENIALS Arrowhecd Lunber Compcny ......TUmer 4-fSll Inlod Lumber Compcny .........TBinily 7-2001
AREA LUMBER Ccl-Pqcilic Redwood Scles HEmlock 7-7431 Coasolidcted LunbEr Co. ........HEmlock 6-7217 E. i. neitz Co...... .........IIArbor 7475 SAN DIEGO BUILDING MATERIATS Cobb Compmy, T. M. .BElmont 3-6673 Uoitia St"tL" ilywood Corp. .....BElmont 2-5178 Long-Bell Div.-Iatl, Pcper Co. ..EXbrook2-8696 Lunber Scles Co, ..... ..fUniper6-5700 McCloud Lumber Co. ..EXbrook 2-704I Pqul McCusker .........DOuqtlcs2-6027 Pccilic Lumber Co., The .........GArlield l-371? Ricci d Kruse Lumber Co. ........Mlssion 7-2576 Rounds Lumber Compcny .YUkon 8-0912 Boddiscrclt Lumber Sclei ......DAvenport 2-2154 Scnic Fe Lumber, Inc. ...........EXbrook 2-2074 Simpson Redwod CompanY .YUkon 6-6724 TcrGr, Webster d Johison' Inc.. PRospect6-4200 Trinitv River Lumber Sales Co. ....SKvliae 2-2040 Twil-'Citv Lumber Co. .ENierprise l-2292 Twin Hcibors Lumber Co' ......DAvenport 4-2525 Union Lumber Co, ....SUtterl-6170 Wendling-Nctban Co. ...SUtterl-5363 West Cocst Timber Products Agency YUkon 2-0945 Wesler! Lunber Co, .LOmbcrd 6-3305 Weyerhceuser Sales Co. ....Plczc 5-6781 White Brothers .ATwater 8-l{30 Windeler Co,, Ltd,, George .. .. .VAlencic 4-1841 Winlree d Tyacn ........YUkon6-5392 E. K. Wood Lumber Co. .EXbrook2-0736 Woodside Lumber Co; ..EXbrook 2-2430 LUMBER , TREATEDLI]MBEN_POLES Bcxter, l. H. d Co. .YUkon !-@QQ H;ll co:; tcnes L, .sUtter l-!!!Q W-nafiog-tlctlcn Co. .SUtter l-5363 MATENIAI,S Hf,NDLING Hyster Compcay ..Mssion 8-0680 SPECIAI SENVICES Gqrehine Corporction '. '.Stltter !-Q!!! ci[recitr Cheniicql Co. .SUtter l-7537
I{ARBOR
Baxter,
Wcrren Soulhwest, Iac. ..NEvqdc 6-2981 MAIENIATS HANDLING Bunaby cnd Williqns .TEmplebqr 2-8498 ilniloior-c&ti"s"t .TEmplebcr 2'8498 SACRAMENTO IITIVIBER L. I. Carr d Co. ' .....Glcdstoue2-2657 doiioo-Mocleqth Glcdstone 2-2657 H;ai""d Lumber Scles .Hlllcrest 7-6513 Hili-d M"tron .WAbcsh 5-8514 n. F. rfitt"t Luuber Co. .. ......IVcnhoe 7-8675 \trieverhceuser Sctes Co. 'Gllbert3-7461 lVioim Lunber Scles Co. .Gllbert l-6'!91 BUIIDING MATERIALS Cclcvercg Cenelt Co. Gllbert 2-8991 United Siatos Plywood Corp. ...Glc&lone l'2891
Which Route qre YOU Tqking? q3* s e6 q* a b* THERE IS ONLY ONE AVENUE TO REAI PROFIT THRU MERCHANDISING WITHPine - Spruce ond Wesf Coqst Species of All Lumber BeAssured of Your Profit By CallingPockoged Jqmbs & Mouldings. Also Associqted Products of Gluoliry Engelmonn Spruce *F. L. HEARIN Box 367, Medford, Ore. Cqlif. Distributor P.O. BOX 73I, ARCADIA, CALIFORNIA rWX: ARCADIA CAL 7261 DTAL RVAN I.8I8T FOR P.S.-Look Jor our booth di L.A, Counfry Foir-For Stimulaling Deoler Soles

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Mount WhitneyLumher Co., Ine.

8min
pages 71-73

&n*n*b€^,

2min
page 70

Servlee ls 0ar Stoe& ln Trade

2min
page 69

WHOTESATE TUMBER

1min
page 68

for your Lumber Requirements

1min
page 68

FOR TTTITARY FOR IilDUSTRTAIS FOR DEATERS

2min
page 67

Staht 2 oun,lten eryr t;"'

6min
pages 64-66

6;*bnrt"

1min
page 63

Y STOCK

3min
pages 61-62

ffilr$

1min
page 60

$tunbsr! lLumter @ompnn? llnt.

1min
page 60

COOS HEAD TUMBER & PTYWOOD CO.

1min
page 59

TWENTY-FIVE YEARS AGO TODAY

2min
page 58

Ife St ,lze ,n pilgER yeRO oRo€Rg

3min
pages 56-57

LOS.CAL LUMBER COMPANY

2min
page 55

BONITIITGTON LTIMBNB OO.

3min
pages 52-54

Lumber Trucking - Custom Milling Kiln Drying

1min
page 51

Lumber Industry Gets Together For Better lllqteriols Hondling

2min
page 50

llAllT& RU$SEL[, InG.

2min
pages 48-49

CATIFORNIA LEADS ENTIRE NATION IN 1957 CONSTRUCTION

2min
pages 46-47

TATYRENCE.PH IL I PS TUMBER COMPANY

2min
pages 44-45

NRLDA Color-Slide Shows Colled Big Aid to Deolers ond Industry Boosters

2min
pages 42-43

i'Spe.ifv :IUR,ABLE'S PTYWOOD

2min
pages 40-41

BUI[ilINft ilIATTIIIAI,$ HTADSUABTTHS

3min
pages 37-39

CARLOW COTJIPANY

2min
page 36

LET US REDUCE YOUR COSTS by cqrrying your inventory

1min
pages 35-36

Manufactured By Strait To Stay Straight

2min
page 34

II{LAND

6min
pages 28-32

For W frame constructiion. , slrsses, ENG ELMA'Y'Y SPR UCE

1min
page 27

Useful to tlore People

6min
pages 22-26

Proof of Satisfaction

3min
pages 19-20

Housing Chief Cole to Address Deolers of Notionql Erposition; Retqil Lumbermen Will Visit 1958 'Soles Builder Store'

2min
page 18

PAltlT wi EeunlT,

1min
page 17

IAV hlrutonip Stsntl

1min
page 16

The CALCO Line of ALUMINUTU1 CASETIENT WINDOWS t:i{trllffi

1min
page 15

Five New Uses of Gypsum Products Demonstroted

2min
page 14

frorn tree to trade

1min
page 13

BETTER BASE FOR BETTER FIJOORS WEYERHAEUSER 4.SQUARE PARTICIJE BOARD UNDERIJAYMENT

6min
pages 9-12

Gqn Retoil Lumberyords Successfully Sell Women Customers Smqll ltems, Giftwqres?

5min
pages 6-8

Grond Opening to See Remodeling

3min
pages 4-5

LUMBER MERCHANT

2min
pages 3-4

Winton Puckuged, Lumber a Hit!

1min
page 2
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