[r-r- suuturn long the high-pitched whine of r \ chain saws echoes through the vast depths of the Winton Amador Tree Farms. as the fallers systematically haraest their crop before the first snowfall. There's a tpecial urgency to their work because the huge tr€es must be bucked into 32-foot Iengths, limbed and trucked to the sawmills for storage before snow halts work in the higher elevations.
This experienced team of fallers is making a wedge-shaped undercut on the fall side of the tree. Next comes the backcut removal of the wedge and finally the electrifying cry of "Timber-r-!" as the giant comes crashing downl Expert fallers can literally drop one of these huge giants on a dime!
As timber is removed, \Tinton's re-forestation program takes over. Today's seedlings are tomorrow's timber. And \Winton was one of the first lumbering organizations to practice "conteruatiou t/trough use."
The scene above is typical of the many $/inton lumbering operations in California, Oregon and Idaho. These \Tinton folks make the production of top quality lumber their full-time business. And they knotu thetr business I \Vinton lumoer begins with a progressive tree farming program, and the end result is bigh quality, dependablygraded lumber that you can sell with confd,ence!
It will pay you to investigate Vinton's fner, faster seraice. If you need aolume . . . fast . . lVinton can give it to you. Give your lYintonman a call today|
Lumber shiprnents of 490 mills reporting to the National Lumber Trade Barometer in the week ended Ausust l8 were 9.2% below protluction; rrew orders u'ere 15.6/o beloiv. Production was 1.3/o and shipments 7.2/o above, but orders were 4.7/o below the previous week. For the year-to-date, shipments were 0.4% above and orders 0.6/o ltelow production.
National production of lumber totaled 3,305,000,000 b.f. during June, estimated the National Lumber Manufacturers Association. This was 3% below May and 8/o und.er June 1955. June shipments were 6/o and new orders were 5% below the previous month; shipments were 4/a anrl new orders 9/o below June production. Lumber production of 18,820,000,000 b.f. in this year's first six months was 3% below the like 1955 period; shipments were l/o above the 1956 production and new orders were slightly less.
West Coast Lumbermen's Association reported for 762 rnills (153 operating) in the week ended August 18: production, 127,499,371 feet; slripments, 114,347,070 feet (5.9/o under production) ; orders, 106,178,783 leet (12.6% under production). For the year to clate, orders were A.7% ard shipments 7.4/o over prorluction The weekly average of west coast lumber production in July was 148,7-59,000 b.f., or 80.2% of the 1951-55 average; orclers averaged 161,890,000 b.f., shipmerrts 160,495,000 b.f.-a11 were under the June averages, reported Harris E. Smith, secretary of the WCLA. The industry's unfilled order file stood at 629,831,000 b.f. at the end of July, gross stocks at 9A2,248,M0 h.f
Western Pine Association reported for 113 mills in the week endetl August 11: production, 93,106,000 feet; or<lers, 78,363,000 feet (15.8% below production); shipments, 83,062,000 feet (10.8/o below production). Orders were up 2.8% from the previous week.
Plywood sudclenly became the bright spot 'in the week enried August 18 when orders climbed to their highest weekly- total in al-
(Continued on Page 79)
In this issue, we welcome these nerv advertisers into the farnily of California Lumber "Merchant-isers":
HrB,rrrAN
1908 Conodq Boulevord Glendole 8, Colifornio
OtD GROWTH DOUGTAS FIR-GREEN.AD-KD Corgo - Roil - Truck&Trqiler
Itledford Corporotion Mixed E Pooled Cors KD or GREEN DOUGTAS FlR, KD V. G. UPPERS WHITE FIR, PINE, INCENSE CEDAR
PERSONAT SERVICE ON HARD.TO-GEI ITE'ITS
TI'iABERS TO FIFTY-FOOT TENGTHS
Represenling Oceon View Lumber Co. - - Corgo
A. S,rruTH
"Ore, Thirty -Five Yeors Experience Morkefing Weslern Forest Produets"
The following, very interesting analysis of the additional cost per employee of the new agreement with the Los Angeles lumber labor union, in the settlement last month which narrowly averted an industry shutdown, was contained in the July 27 bulletin of the Southern California Retail Lumber Association. It was prepared by Executive Vice-President Orrie W. Hamilton.
It should be remembered that while the following analysis immediately concerns only the Los Angeles area, it is generally believed it may eventually be the pattern for the entire Southern California lumber industry. It is also understood
that Mr. Hamilton is now working on a further analysis ftr present soon to his SCRLA members.
The analysis follows:
Analyzing the new industry agreement with the Unions irr the l-os Angeles area, it is found that the cost to the employer will be $242.66 per employee the first year and 9624.00 per employee the second year or nearly 21 cents per hour more per employee spread over a two-year period. Of course, if rve were to get technical and charge the increase granted against the time actually worked by the employee, the cost over a twoyear period would exceed 22 cents per hour. Below is the mathematics to sripport our statement:
(a) The work year consists of 2,080 straight time hours (40 x52)
(b) $208.00 is the yearly wage increase per employee the first year (2,080 x 10 cents); add to this-
(c) 34.66 for two months pension payments of 10 cents per hour from May 1 to June 30,1957 (2/12 ot $208.00)
(d) $242.6 The above items are part of the total increases from July I,1956 to June 30, 1957. This cost to the employers is 11 2f3 cents per hour per employee the first year (9242.66 ; 2,080) ; add to this-
(.) 62+.00 for wages and pensions the second year ( 10 cent wage increase carried forward from the first year plus 10 cents per hour wage increase the second year and l0 cents per hour pension payments the second year (2,080 x 30 cents) total, irrg_
(f) $866.66 Cost per employee of the two-year package over the agreement that expirerl June 30, 1956. This will cost the employers 20.83 cents per hour per employee spread over a two year period ($866.66 -i 4,160 hours)
Since the ernployee receives 6-paid holiclays (48 hours) and two weeks paid vacation (80 hours) he will only work 1,952 hours per year but draw wages for 2,080 hours making better than a 22 cent per hour increase spread over. a two year period.
The above computations do not, however, take into consideration-
(1) The overtime pay increase after July 1,1956; (This is 15 cents per hour more the first year and 30 cepts per hour more the second year, than it was under the old contract.
(2) Pro-rated vacation pay for employees who are discharged or leave your services for any reason; (This will cost l/12 of one or two weeks vacation pay for each month of service after the employee's anniversary date depending on his length of service with you) ; and also
Two top lumber authorities u'ere the speakers at the recent meeting of the Construction Specification Institute at Rodger Young auditorium in Los Angeles. Erik Flamer, representing the Southern California Retail Lumber Association, told the specifiers of progress made on the new grade names of lumber, as 'ivell as a feui points on structural materials. Don P. Comstock of the Westeri Pine Association reviewed finish lumber.
(3) Time and one-half pay for boat checkers, carrier, stacker and crane operators after 3:00 P.M. when they are used in pirlling boats. (This applies directly to the cargo shippers in the Harbor area but indirectly to other dealers who buy from cargo shippers). Each company will have to determine its additional costs on these extras based on its experience the past year or so, but it will be substantial.
How this increase will affect the selling price of lumber and allied products in general will be discussed in our bulletins to follow. In the meantime, please let us know to what extent your price will have to be increased to meet these nelv additional costs.
'
Tecbnical information: Axel V, Pedersen, AX 1-5494
Quotations: Pbone, urite, or utite-Ed. Fountain Lunber Co,
Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never wafp, twist orcrack... stay p ermanently b eautiful. For heaa! loads. long spans functi,onal beauty specify Lam-LocTimbers.
I believe in the medicine of mirth-in the long life of laughter. Every man who brings joy and laughter to his fellows, benefits them. In a world such as we see about us today, anything that causes laughter to triumph ov€r tears is worthwhile. Discard solemnity. It is the twin brother of stupid. ity. Show me a solemn man, and I'll show you a dull one. That's been my experience, and what better teacher can a man ' find; than experience? Give us more men ov€r whose lips flows frequently the music of laughter. I dislike sarcasm. Wit also cuts. 'But give us humor in plenty. It soothes. There is the same difference between wit and humor as between a bee's sting and its honey.
"llell," says a prrito"opi.r-f-lro knows his stu,ff), "is a place where people are compelled to spend all their time thinking about their own little affairs and wories."
Elbert Hubbard ""ia, "b"Jpl.*-ho strive for health are headed for the sanitarium. Vitality plus comes only to those who do not think much about it. And character likewise is evolved best by those who forget character, and lose their lives in service. Dyspeptics are people who have no faith in their digestive apparatus."
"A poison," said Herbert Spencer, "is only a concentrated form of hate,"
Herbert Spencer "*r..1 ,"or], -.u with Elbert Hubbard in-this matter. He was the great English philosopher and naturalist who taught that our thinking and our wellbeing are inseparably related to one another; that "as a man thinketh so is he" is a practical and everyday fact of living and enjoying life. He believed that cheerful, happy emotions are comparable to sunshine on plant growth; they create.health and harmony and, as such, are constructive. Good will, he decl,ared to be sanitary, kindliness to be hygienic, and friendsntn **o*rO.* for health.
These happy emotions secrete, says Spencer, a quality in the blood called anabolism, which is essentially vitalizing and life-producing. On the other hand, fear, hate and all emotions of unkindliness evolve a toxin which tends to clog circulation, disturb digestion, congest the secretions, and stupify life. He believed that all that embitters, saddens and disappoints produces a chemical change that , makes for disaster, and hurries death.
Theodore Roosevelt *i"tloJ.u at the shrine of work
BY JACK DIONNEas the fountainhead of American character and fiber building. He said: "I wish to pieach; ,not the doctrine of ignoble ease, but the doctrine of the strenuous life; the life of toil and effort, of labor and strife; to reach that highest form of success which comes, not to the man who desires more easy peace, but to the man who does not shrink from danger, from hardship, from bitter toil, and who, out of those, wins the ultimate ftTnl."
There is one virtue which no man or woman in the business world should neglect to cultivate, and that is GRACIOUSNESS. A service rendered with gr,aciousness is magnified to the person served until it seems a much greater service. Graciousness isn't toadyism. It isn't fawning upon the strong and being condescending to the weak. True graciousness is not an assured thing, put on and off like a garmtint. ft is courtesy, kindness, helpfulness, and understanding.*r<*,
Dick Putman, a sage who came out of Arkansas long ago and cut a big .swath in the lumber industry of the nation, used to tell a story to illustrate the growing popularity of the motor car even in the days of thirty years ago. Dick said he asked an Arkansas hillbilly if many cars were being purchased in his part of the state, and the fellow said there were a heap of them being bought and sold. He said: "There's folks buyin' autos that are so poor they actually ain't got a pint of licker in the house. And," said Dick, "that's poor."
Which reminds me of another of the innumerable stories that Dick Putman used to tell to enliven his merchandising speeches to lumber meetings. He said he asked a colored friend of his in the Ozarks what his boss had given him for Christmas. He said, "A quart of whiskey." Dick asked: "Was it good whiskey?" And the other said: "Cap, f ain't nevah tasted no bad whiskey." *
Arthur Brisbane, famous editor of the Hearst papers for many years, liked to write about repetition and reputation. He said: "All life is advertising, and one great factor in advertising, as in all teaching, is repetition. Repetition is reputation. Of course, it makes a difference what you repeat. Repetition makes reputation, but foolish repetition makes a reputation for foolishness. Although there is a difference between the mere power of repetition in itself, and the other and greater power of writing attractively and convincingly, mere naked repetition has a power of its own. Advertisers fail if they do not get clearly into their minds the power of repetition alone, without any ornament, or paint, or varnish, o; flncV trimming."
Great orators are not always successful prophets. A
generation ago the State of Iowa had a United States Senator named J. P. Dolliver, who was famous from coast to coast for flaming Fourth of July type oratory. He was a mighty voice in the Republican ranks in those days. And he used to shout aloud his opinion that "Iowa will go Democratic when Hell goes Methodist." He proved to be wrong-the Iowa part, that is, for his beloved state DID go Democratic' *
Occasionally, but only VERY occasionally, there comes along a moving picture that deserves an Oscar. Most of them deserve Mickies. And those that deserve Oscars are generally placed at the bottom, not the top of the list. Such is'life in that highly unintelligent industry that makes movies. Instead of widening the exits and cutting the price of tickets, they widen the screen and raise salaries, expense accounts, and the ticket price. John Public pays the bills, the over-inflated bills, when he faces the box office.
*t<t
Temporary taxes never die, nor do they ever-like old soldiers in the old song-fade away. Instead they grow and grow. Farm subsidies started for strictly temporary reasons-and now look ! Brave indeed would be the lawmaker who would suggest that they end. Such a suggestion would be political hari-kiri. Economic aid to foreign lands started as a temporary measure to help an existing situation. And now look ! We are being told that unless we continue and even increase the giveaways, fatal calamities will come upon us. Not even a suggestion that they should ever end. Make you happy?
Ner,v York City, Aug. l7-Jesse Andrews, chairman of the Long-Bell Lumber Company, announced that its directors and those of International Paper Co. have approved a merger plan which will leave IPC the surviving corporation. Also involved is Long-Bell Lumber Corp., which owns a majority of the Long-Bell Lumber Co. stock. Special stockholder meetings, at which the merger plan will be submitted for approval, are scheduled for the Long-Bell company and corporation in Kansas City, Mo., Oct. 16, and for International Paper here Oct. 17.
The joint merger announcement said the vast LongBell Lumber Co. timber, sawmills and plywood properties in the Pacific Northwest will remain under present management and personnel as the Long-Bell Division of the trnternational Paper Co.
A maximum of 900,000 shares of IPC stock is to be exchanged for Long-Bell stock; of these, 50,000 IPC shares r.vill be held in reserve for the pending court suits against Long-Bell by Harbor Plywood Corp. The Lor-rg-Bell acquisition gives IPC its first west Coast properties and its first olvrvood facilities.
Donald H. Durham, formerly an associate editor of Crow's Pacific Coast Lumber Digest, has been added to the trade promotion staff of the West Coast Lumbermen's Association, announced H. V. Simpson, executive vice-president. His duties will involve production of promotion iiterature, Sirnpson said.
We're independent! And becouse we're independent there isn'l ony one monufocturer who con rock our boot. We're free to hondle mony difterent lines . lo sell you the best one fo suil your individuol needs. Noturolly, we're nol forgetting qbout oll of our top suppliers, our mill sources qnd our mony good friends in the industry, bui we ore independent enough so we oren't forced to push ony one brond, We exercise freedom of choice in buying ond selling. Whot's more, our 38 yeors of speciolized experience with locol building conditions is yours to profit by. So, if you're costing oround for o distribulor who's free to give you unbiosed selling stop fishing, chum.
We're it.
Never q quesrion qbout quolily, qtwqys fulty up to C.R.A. grqding. Nolhing surpssses Rockport's Cerfified Dry Redwood Bevel Siding ond Finish. Sqme woy with service. Rockporl's mills hqve modern equipment builr for speed in every operotion from sowmills to fqst delivery syslem. *
Rounds Lvmber Company is excfusive distributor lor Rockport Redwood qnd sqfes agent ior other leoding Redwood mfffs. Rounds ofso represents producers ol top quolity Douglos Fir, White Fir, Ponderoso Pine ond Sugor Pine.
"We give our customers all the services they rvant, plus a chance to exercise their imagination."
That's the answer you get when you ask Dee Caspary, manager of the Atlantic Lumber Co., Bell, Calif., why his firm is able to sell 25,000 sq. ft. of plywood per month despite competition from other retailers for 65,000 customers now estimated to exist continuously in the suburban area immediately southeast of Los Angeles.
"Services are important," he explains, "because many of our customers lack the know-how and facilities needed to use our products. On the other hand, we've learned that one of the best ways to sell plywood is to display it and let customers decide Ior themselves horv they can use it. You'd be surprised how many applications they dream up that we never even thought of !"
Atlantic Lumber Co. is a 27-vear-old establishment on
a three-acre site, one acre of which is under roof. Founded by Dee's father, DeWitt Caspary, who still serves the concern in an advisory capacity, it currently provides employment for 30 people-most of whom have been r'r'ith the company five or more years.
While its stock includes virtually every type of merchandise used in the building trades, this firm is placing major emphasis on the sale of plywood for reasons rvhich Dee Caspary explains as follows:
"First of all, public demand for the material is terrific-something no dealer in our field can afford to ignore. Secondly, it's one of the most profitable items we are in a position to handle-not only because the returns on initial sales are good, but because even the scraps of plywood that we accumulate can be sold. And, finally, it's our most versatile structural material-a product that pleases all customers, regardless of whether they are laymen or experienced shop workers."
The latter point is especially significant because Casl>ary is most interested in attracting industrial accounts ancl doit-yourself consumers, who don]t expect substantial cash discounts when they buy. No ell'ort is currently being made to get business from building contractors, although the company does make customary allowances in dealing rvith commercial builders.
Plywoods of virtually all types, grades, and thicknesses have been sold by Atlantic Lumber Co. Hovvever, most of the materials on hand at any given time are standardized 4'x8' f)ouglas fir plywood, sheets-since these meet the great majority of customer requirements. Less popular plywoods are procured only if they are specifichlly requested by customers.
By encouraging patrons to use their imagination, Caspary has figuratively borrowed the dime-store tech(Continued on Page 28)
Two buddies of former years met after a long, long separation, and were enjoying a wonderful reunion. Between drinks they recalled old times and old friends galore. Finally one of them said:
"Remember old Hard-Luck Pete?"
"I'll say I do."
"Whatever become of that unfortunate son-of-a-g.un?"
"Wht, didn't you hear about old Hard-Luck? He
For $56, reports House & Ilome, professional magazine of. the homebuilding industry, two Dayton, Ohio, builders will: move your furniture to your new home, provide all-day baby sitter and children feeding service on moving day, have a caterer's hot dinner served in the new house, and give the parents tickets to the theater. According to Don and Charles Huber, the builders, 75/o of their purchasers have been ordering this "painless moving" extra.
dropped dead in the door of a saloon in San Francisco."
"No !"
ttYes.t'
"Was he going into the saloon, or coming out?"
"FIe was going in."
"Dad Gum ! His hard luck sure stayed with Pete till the last,'didn't it?"
Contract awards for future construction in the 37 eastern states in July were 5/o below July of last year, F. W. Dodge Corporation, construction news and marketing specialists, reported Aug. 13. The total of $2,148,559,0@ was the second highest ever recorded in July, however, exceeding the third highest July figure by l7/o. Residential building at $757,919,W was2l/o below the same 1955 period.
The cumulative total of awards for the first seven months of 1956 reached a record high of $15,347,518,0O0, an increase of 8/o over the same period a year ago, according to Dodge Reports.
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4. Eighteen. crosg ribs in eqch core
5. rrlt 2" stiles ond roils
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fornia's most modern and efficient building material and hardware stores.
With still some time and energy left he bought an inter-
Art Martin (left), manager of the Hales and Symons Lumber Company, Sonora, became the first elected president of the new Tuolumne County Board of Education last month. Formerly, members of the board were appointed by the board of superviSOTS.
Art's devotion of personal time to civic affairs has been considerable. Since 1927 he has been active in Boy Scout work, served as trustee on the Sonora Union High School Board and, in addition to being a World War I veteran, he later became a battalion commander of the California National Guard.
In between, he found time to raise a family and learn the lumber business, starting in 1922 with the Hayward Lumber and Investment Company. He first became associpted with'Hales and Symonsin 1925, and has seen their lumberyard office grow from a 1Clx10 room to one of Cali-
est in the Pinecrest Lodge on Sonora Pass, and is a boating and winter sport enthusiast; "off the record," he suggests that the Lodge is an ideal vacation spot for "tired lumbermen."
As if that wasn't enough activity for a young {ellow of 57 yearc, he also flies his own plane and hasn't missed an LMA convention or function in many years. ***
"Build Better Living" is the theme of the "3-D" billboard maintained by the Central Lumber Company of Stockton. The addition to the illustrated home projects out'"r-ard from the surface of the sign and increases the eye appeal and stimulates public atteption to the advertising message.
Vince Wilson, owner of Central Lumber Company, takes
This all-alum;inurn casemcnt mind,oto cornea to you completely preglazeil with snap-in alum,i' nutn glazing bead-readf for installation. Ailils a new profit line. Hogan Vholesale is proud, to be Northern Calilornia distributor ol this ex' ceptionally fine line ol alum'inum caacntcnt windous. They are buiklins good will lor us, just as they rrill for'you and' your custornera.
HOGAN is headquarters for fast-seiling Aluminum \7indows. Our enlarged Metal Products Division carries complete stocks of these items and ofiers you immediate delivery of this sell-well merchandise. It is modern, packed with appealing sales features, satisfies customers and builds volume, profitably, Almetco alum' inum casement windows (pictured above) are produced by Aluminum Metals Products Company. Stanley jalousie, sliding sash and awning windows are made by Stanley Building Specialties Co., a division of the Stanley Vorks. All of these products are shop glazed at our plant-and aluminum beads installed. Complete unit is then shipped to you, ready for your customers to install.
Look to Hogan Vholesale for the best in Alaminum'Vind.ous ana superior building products.
SLIDTNG
There's a ready market for ,hese modern windowsg long wanteil by architects, buililen, horme-buyer s. 3 3 standard sizes.
advantage of the tremendous national OHI promotion and advertising by featuring the program's seal. He also shows his pride in his industry and its trade association by including.the enlarged emblem of the LMA.
Units started under the VA program accounte<t for only about a fifth of the housing begun in Februarv and March 1956, compared with almost a third of the total in the preceding eight months. The FHAassisted portion rvas also down from an average of 2l/o of total starts in 1955 to l8/o in March.
Wilson is at present a director of the Association from the Stockton area and is also on the National Affairs committee of the National Retail Lumber Dealers Association.
Arthur D. "Don" Wilson, one of the hardy "Knights of the Road" and ac'e trouble-shooter for the Lumber Merchants Association of Northern California, ieft his association post September 1 to join Vince Wilson at Central Lumber Company in Stockton. Don (left) leaves behind two friends of long standing, Jack Pomeroy and Claire Zimmerman, executive vice-president and the "veep's" secretary, respectively, both of LMA, who wish Don the best of success with Vince Wilson (no relation), a solid LMA member from way back.
Don Wilson originally became interested in the lumber business shortly after World War II, when he took a job as a truck-driver with the Homer T. Hayward Lumber Company in Salinas. He later became assistant manager of the Homer T. Hayward Pacific Grove branch, and then went on to become credit manager for all of the Hayward yards, with headquarters at Salinas. It was this position he left in 1951 to join Jack Pomeroy and the LMA.
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Ofiering The Finest
Old-Growth Douglos Fir Cleors from the ROSS TUMBER ,tAltLS qt Medford, Oregon
FINE CABINET WOODS
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slitil 0ll$ HARllw00ll tuilBER G0tflP[ilY
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wHotEsAtE DFrRrBUroR 1956
Sfeody Growth fhrough Speciof Service
.
Title I Home Improvement Loans
1. Extended the program to September 30, 1959.
2. Permits the FHA Commissioner to waive the 6-months occupancy requirement.
3. Increases the maximum loan limit (single family dwelling) to 93,500.
4. Gives the FHA Commissioner authority to increase the maximum term of the Title I loans to 5 vears and 32 days.
5. Increases the maximum loan for improving a multiunit structure to $15,000 and not over $2,500 per unit.
6. Authorizes a $5 discount rate for loans up to $2,500 and g4 rate in excess of $2,500.
Sales Housing Mortgage Insurance
fncreases the maximum loan for disaster housing under Sec. 203 (h) from 97,000 to 912,000.
Rental Housing (Sec. 207)
' Permits a loan of. 90/o instead of 8O/o and not to exceed $2,250 per room (or $8,100 per unit if the number of rooms is less than 4) or not to exceed $1,000 per space or $300,000 per mortgage for trailer courts: Provided that, as to projects to consist of elevator-type structures, the Commissioner may increase the dollar amount limitation to not exceed $2,7W per room, and $8,40O per unit.
Housing for the Elderly
Where the mortgagor is over 6O years of age, a third person can make the down payment.
Also authorizes a mortgage of %/o of replacement costs by non-profit corporations (maximum of $8,100 per unit) for rentals for elderly persons where the entire structure is designed for such elderly persons.
Also authorizes H&HFA to set uD a commission to study the housing of elderly persons.
Cooperative Housing (Sec. 213)
Reduces f.rom 65/o to SO/a the proportion of veterans in a cooperative group required to make the cooperative eligible for the more liberal terms for a veteran cooperative.
The FHA Commissioner is authorized, to increase the maximum loan amount available by $1,000 per room in high-cost areas.
A new provision which would permit a mortgagorsponsor approved by FHA to obtain an FHA-insured mortgage upon certification to the Commissioner that the completed housing project will be sold to a cooperative group. The sponsor could obtain an 85/o mortgage (of replacement cost). When completed it is to be sold to a cooperative group which will then be eligible for the higher ratio mortgage. If the sponsor fails to sell it, he is no longer eligible for any FHA-insured loans.
Increased the authorization to $3 billion for next fiscal year.
Housing in Urban Renewal Areas
Authorizes a lO% profit (except on the land) for sponsors of Sec. 220 projects unless the Commissioner decides it is unreasonably high.
Also, the FHA may increase the doliar limitations by $1,000 per room in high-cost areas.
Low Cost Housing for Displaced Families (Sec. 221) fncreased from $7,5@ to $9,0O0 the maximum loan, ($10,000 in high-cost areas) and authorizes a l0oo/o rnortgage (except for $200 cash payment which includes closing costs), and a 40-year loan.
Cost Certifications
Makes cost certifications final upon approval of FHA Commissioner.
Under existing law, FNMA requires lenders selling mortgages to FNMA to buy stock of FNMA equal to 3/o oI the mortgages sold. The new bill lowers this requirement to 2/o or a lor,ver figure as determined by FNMA but not lower than l/o.
Also under the bill, special assistance mortgages purchased by FNMA must be bought at not less than 99, for a period of one year.
Increases the ceiling on urban renewal funds available to any one State. Also provides assistance for families or businesses forced to give up homes or businesses as a result of slum clearance. Also a number of other less important amendments.
Authorizes 35,000 units a year, for 2 years, and requires the locality to have a workable program. Housing for the Elderly
Authorizes construction of new housing or remodeling of existing housing for the elderly, and authorizes a prior preference for such persons.
Also authorizes a single person over 65 to occupy public housing.
Also authorizes a cost of $2,250 per room for public housing for elderly persons.
Also made provision for ,transfer of farm-labor camps and for disposition of certain defense housing.
Extends this program for two years and permits an average of not to exceed $16,500 per unit.
Also gives authority to the Secretary of Defense to acquire Wherry Act housing by purchase or condemnation at not to exceed the FHA's estimate of replacement cost.
Directs H&HFA to undertake research on national housing policies and programs.
Revived the program for loans and grants to public and non-profit agencies for hospital construction.
Farm Housing-Title V of the Housing Act of 1949 is extended for 5 years, and authorizes $450 million for farm housing loans, $10 million for contributions by the Secretary of Agriculture to prevent defaults in payments of loans for potentially adequate farms, and $50 million in grants and loans for improvement and repair of farms.
The VA Direct Home Loan program was continued for one year beyond 1957.
'l-hcsc clays it is rvisc to avoid "slun.rber lumber" ar-rcl slow movers. Concentrate more on thc fast-turnovcr itcrns Iike top qualiti H-E Redwood. Less lazv caPital ticd r.rp in inventort'. More livelv dollars frec and working for r ou.
t\la1 u'e suggest a nixecl car ol H-E Redu'rtod ?
Ms nul s ciu ri ng pla nl-E u r ekd, C olil or ni o
l43O Russ Building, GArfield l-0126,Sqn Froncisco
712 Architecfs Building, MUtuol 9181, Los Angeles
ln Arizono qnd New Mexico: R. \A/. Dolton &
One of the deadliest sins of which a salesman can be guilty is lack of punctuality.
It is a fine thing to be able to say about a man that he is absolutely and completely dependable. Unreliability is close akin to dishonesty. Lack of dependability is a sad failing.
Being punctual is being reliable. Also vice versa. The man who is not punctual, does not keep his engagements on time, steals the other fellow's time; and he who steals time steals-not trash-but cash.
A man's thinking is usually to be judged by his actions. And the man who evidences indifference to the rights of others has something wrong with his thinking machinery. Time is money,. with business people.
It is likely that the habitual late-comer does not look at it that way. This writer has known several very fine men
We would like a year's subscription to The CALIFORNIA LUMBER MERCHANT magazine put out by you twice a month. We have read the i'nagazine and feel that it would be helpful to us in many ways.
Thank you'
-Everett S.
Enterprise Lumber Company
7L7L Onngethrope Avenue Buena Park, California
who were sadly guilty of this sin, and never got over it. They would not deliberately do the other fellow a bad turn or steal his valuables, but their bad habit condemns them.
Punctuality brings its own reward. It eliminates the necessity for making excuses. When a ma.n learns the lesson of dependable punctuality, he has found a pot of gold at the end of the rainbow. He is likely to be present and accounted for when the good things of the world are passed around.
The short of it is that being thoroughly and sincerely honest must include reliability, dependability, a,nd punctuality. And such honesty-like all honesty-is the best policy.
Housing starts totaled 101,000 units in luly, the U.S. Labor Department's Bureau of Labor Statistics reported. This figure was 3,000 less than in June and 22,000 fewer than July i955. The total of 676,200 units started thus far in 1956 (January through July) was l7o/o below the corresponding period of last year but within 2/o of the 7-month totals for 1951 through 1954. The drop has been entirely in privately owned housing, which has accounted for almost all new dwelling units started in recent years. The 9,100 private dwelling units put under construction in July held the seasonally adjusted annual rate of private starts at the June level of 1,070,00O, compared with an average of 1,120,000 for the first seven months of this year.
By ttDovet'Dqvis
Hoo-Hoo was born in Gurdon, Arkansas, in 1892. Five men marooned by delayed trains after attending a lumber convention in Arkansas, headed by Bolling Arthur Johnson, delved into Egyptian lore for titles, customs and ritualistic suggestions. The Egyptians worshipped the Black Cat, so a Black Cat, with its tail curled as the figure 9, was selected as the emblem of the Order. The words, "Hoo-Hoo," were coined, and the word "Concatenated," meaning to "link together" as in a chain or series, was taken from the {ictionary. The mythical 9 lives of the cat lvas used as a basis for the organization.
The name "Snark," who is Chairman of the Board of Directors, or Supreme Nine, was taken from Lewis Carroll's "The Hunting of the Snark," as well as "Jabberwock," "Arcanoper" and "Bojum." Gurdon is the name of the town in Arkansas where l{oo-Hoo was founded. Custocatian is the custodian; Scrivenoter, the scribe or secretary. Each member of the Supreme t has one of these titles,
which are all equal in rank. These titles are picked out of a hat. "Rameses" is the title of past Snarks, and means a line of Egyptian kings. The oldest in rank of the past Snarks is the Seer of the llouse of Ancients.
There are nine jurisdictions, and each member of the Supreme 9 governs over several states, and has serving under him State Deputy Snarks, who, in turn, appoint Vicegerent Snarks, who are the head of an individual club, or a club area.
Hoo-Hoo is incorporated in the state of Minnesota. In addition to the Snark and board of directors, it has its corporation officers; namely, president, vice-president, secretary and treasurer. The president is usually the retiring Snark.
How is a member of the Supreme 9 chosen or elected ? At our annual convention, each jurisdiction holds caucuses, rvhich select-or determine, the man whose name is to be presented to the convention Nominating committee. The Snark is selected in the same manner. The convention then elects. To qualify for Snark of the Universe, one must have served on the Supreme 9.
We have one unwritten rule regarding the selection of national officers. That is, "the office seeks the man, and the man does not seek the office."
Up until this year, there has not been any monetary reimbursement for a member serving on the Supreme 9. They have had to pay all of their Hoo-Hoo expenses,
Aflernoon
SUNDAY, Septcmber 16, 1956
REGISTRATION OF EARIY ARRIVALS-COCKTAIL PARTY
II/iONDAY, Scptember 17, 1956
8:59 A.M.-4:59 P.M.
REGISTRATIO{{-AII DAY-Moin Lobby
8:59 A.M.-ll:59 A.M.
GENERAT SESSION-Terroce Room-Terroce Floor
PRESf DING-Alfred D. Bell, Jr., 6756, President, Sqn Froncisco Hoo.Hoo Club 9
SAIUTE TO THE F[AG-Uniled Stdtes-Dominion of ConodoPhilippine Republic
lNvocATtoN-
PRESENTATIONI Of SNARK Of THE UNIVERSE-Dcve Dovis, 37375, by Roberl E Gollogher, 52499, Supreme Gurdon, Jurisdiction Vl
REPORTS OF BOARD OF COUNCIUORS-President John H. Dolcofer, 37372; Yice-President Horry F. Portridge, 1983; Secretory B. F. Springer, 34265; Treosurer Edwin F. Fircher, 41901
Announcements of Convention Commiltee Appointments by the Snork
JURISDICTIONAI REPORTS-No|e: Time Allotted, Supreme Members, l5 minuler; olher officers ond delegoter, 5 minutes; eoch Jurisdiclion limited to I hour
I l:59 A.M.
ADJOURN FOR IUNC.H
ll:59 A.M.-2:29 P.M.
JOINT TUNCHEON-Members ond Lodies-Gold Room-Moin Floor
WELCOME-Moyor of Son Froncisrc
RESPONSE*John H, Dolater, 37372
PRESIDINc-Alfrod D. Bell, Jr., 15756
SPEAKER-DeW|Ii Nelron
2:39 P.M.-4:09 P.AL
GENERAL CONVENI|ON SESSIOt{-Reports confinue
,{:09 P.M.
ADJOURN FOR CONCAT
4:I9 P.M.-6:19 P.M.
CONCATENATIOi.I-Terroce Room-Terroce Floor, Under Direction of Tom Jocobsen, 46844
6229 P.M.-7259 P.M.
COCKTAIt PARTY-Venetion Room-Moin tloor; Colifornio Redwood Associotion, Sponsor
7$9 P.M.
DINNER PARTY ANiD ENIERTAINMENT-Foirmoni Hotel-Gold Room; Lodies ond Membars
PRESIDING-tewis A. Godord, 30131
TUESDAY, September 18, 1956
8:59 A.M.-4:59 P.M.
REGISTRAIION CONTINUES-Moin lobby
9:09 A.M.-ll:39 A.M.
GENERAT CONVENTION SESSIO|.{-Continue Jurisdiction Reports
llr59 A.M.-l:29 P.M.
JOINf, LUNCHEONTIv{embers ond Lodies-Gold Room-Moin Floor
PRESIDING-Jock Pomeroy, 4888G.-Progrom Choirmon
SPEAKER-Oliver Vickery-Otrly two weeks refurned from behind the lron Curloin
2:09 P.M.
BAY CRUISE AND TOUR-Buses leove Foirmont Hotel for Woterfront for Boy Cruise-then by bus to Mu.ir Woods Tour-Boord trools in Morin County docks ond return lo Foirmont hotel by buses vio Ooklond-Boy Bridge
7:09 P.M.-9:09 P.M.
BUSES RETURN TO FAIRMONT HOTET
WEDNESDAY, September 19, 1956
9:09 A.M.-I0:29 A.M.
COMMITTEE MEETINGS
Nominotions-lnternqlionol Room-Mezzonine Floor
Resolutions-Crysiol Room-Mezzonine Floor
Administrotion-Green Room-Moin Floor
Legislotiorr-Tweniiefh Century Room-Mezzonine Floor
Pqst Snorks-Hqwqiion Roomlv{ezzonine Floor
10:29 A.M.-ll:59 A.M.
GENERAT CONVEN,TION SESSION-Unfi nished Reporfs
llr59 A.M.-I;29 P.M.
STAG TUNCHEON-Gold Room-Moin Floor
' PRESlDll.lG-Dove Dovis, 37575, Snork of the Universe
SPEAKER-J. W. Thomsen
2:09 P.M.-3:39 P.M.
GENERAT SESSION-Presiding, Dove Dovir, 37575 Committee Reports
Eleqtion of Suprame Nine
Election of the Snork of the Univssc
The 66rh Annuol Convention-I957-Atlqnto, Georgio Convenlion Invitciions
INTERM!3SION
3:59 P,M.-129 P.IA.
EMBATMING OF THE SN,ARK
PRESIDING-B. F. Springer, 34265, Romeses 37
HONORARY CHAIRM.A.N-C. D, leMoster, 29727, Seer of the House of Ancients, Socromenfo, Colifornio; Joinl Session-l{embers ond Lodies
1t29 P.M.
ADJOURNMENT
4:59 P.M,-5:59 P.M.
SNARK'S RECEPTION-MeeI the New Snork IllltE OUT-Ger Rcody for Dinncr Dqnce
7:59 P.M.
DINNER DANCE-Foirnront Hotel-Venetion Room-Moin Floor
PRESIDf NG-H. M. Schour, 1t.,.17667
Lodies' Heodquorterlr Frontier Room, Mezzonino Floor, open from 9;00 A.M. fo 5:00 P.M. every doy Foirmonl Hofel
Aflernoon Cocktqil Porty
9:29 A.M.-ll:29 A.M.
SUNDAY, September 15, 1956
IIONDAY, Seplcmber 17, 1956
Conducted Cqble Cor Shopping Tour
I l:59 A.lv{.-2:29 P.M.
Joint Lunchrcn-members ond lodies; Gold Room, Moin Floor
2:39 P.lvt.
' Buses leqve for Tour of University of Colifornio ond Teo oi Worcn's Aihleiic Club of Alomedo Co, on Loke Merritt, Ooklond
6229 P.M.-7$9 P.M.
Cockfoil Porty, membars ond lqdies-informol; Venetion Room, lrioin Floor
7$9 P.M.
Dinner Forty ond Enterloinmenl, membars ond lodies-informol; Gold Room
TUESDAY, Soprember tO, t956
Morning Free for rhopping-Do os you pleose
ll:59,A.M.-l:29 P.M.
Joint Luncheon-members ond lodies; Gold Room-Moin Floor
2109 P.M.
Boy Cruise ond Tour-Buses leove Foirmonl Hotel for Wqterfronf for Boy Cruise-then by bus to Muir Woods Tour-Boord boob qi Morin County docks-return vio Boy Bridge
7:09 P.lrl.-9:09 P.t\{.
Buses return to Foirmonl Hotel
l0:59 A.M.
WEDNESDAY, Seprember 19, 1955
Buses leove for Cliff House
I I:59 ,A.M.
Lunchon ot Clifi House
I:59 P.M.
Buses proceed to Golden Gote Pork, return lo Foirmont Hotel
3:59 P.M.-4r59 P.M.
Embolming of Snork-Joinr Session-members qnd lodies
4:59 P.M.-5:59 P.M.
Snork's Recepiion-members ond lodies
7:59 P.M.
Dinner Donce-Venefion Room-iAoin Floor-informot-dress optionol. LAD lES,ACTlVlTl ES COM/I,I|TTEE
Honorory Choirmon--.--.---- --------Mrs. E. G, Dovis Choirmon---------- -----.-.-.------------Mrs. Lcwis Godord
HOSPITATITY
Mrs. A. D. Bell, Jr. TEA
Mrs. Jomes Holl, Jr.
'Mrs. E. M. Giles
I.UNCHEON
/r{rs, Jqck Pomeroy
Mrs. [. C. i\{cCormick
Mrs. Williom C. Johnson
except transportation, to and from Supreme 9 meetings. This has been costly for a Supreme 9 member to travel throughout his jurisdiction to do a good job. At the Supreme 9 meeting in St. Louis, we passed a new rule that a member of the Supreme 9 will be allowed expenses up to $200 for each term of office, for intra-jurisdictional promotional work. The Snark of the lJniverse is permitted more if necessary; however, last year John Dolcater did 'not present an expense bill.
Hoo-Hoo is an international, fraternal order devoted exclusively to the interest of the lumber industry, promoting the use of forest products. Hoo-Hoo is the oldest industrial fraternal order in the world. We believe it to be the only industrial order of its type.
Marry other large industries would desire such a fraternal order, where all parts of their industry could meet regularly on common ground. Our next convention will be our 65th annual, which will be held in San Francisco Ssptember 16-19, 1956, at the Fairmont hotel. Our convention chairman has been working for months to make this the biggest and best yet. Early this year special convention railway cars were being made up in different parts of the country to travel to San Francisco, to attend this convention. There are many wonderful plans in store for you.
Also, we have planned a tour of the Redwoods, to see a large redwood tree dropped. Also one topped, and a luncheon in a sawmill cook house. If you have not had an opportunity to see a show in the redwoods of this nature, you don't know what you have missed, and this would be worth the trip to the Pacific Coast in itself. Plan now to attend our convention in San Francisco.
And how is it determined when and where the convention will be held ? Traditionally, we hold our convention on the 9th day of the 9th month, but this has now been changed to the 3rd rveek in September, with 19th of the
month of September as the focal date, thus preserving the 9 tradition. With our convention now later in the month, we hope more wives will be able to attend, as this date will not interfere with the opening of school. It is interesting to note that the wives of our Hoo-Hoo brothers shol,v more and more interest in our conventions, and this interest is largely responsible for bigger and better conventions. Individual clubs bid for the convention, and this is usually done 3 or 5 years in advance. They will be: 1956, San Francisco; 1957, Atlanta; 1958, St. Louis; 7959, Las Vegas; 1960, Seattle.
It takes a lot of work and money to hold a convention. In fact, it takes approximately $20,000 in donations to properly do a good job. This is no easy task to collect. Our convention usually lasts three days, with precision scheduling for both men's and women's activities. We have the fun side and the serious side for members, as well as mixed meetings with the ladies. The highlight of our convention is the Concatenation, or initiation. One and one-half days are devoted to serious meetings, wherein each one of the 9 members of the Supreme 9 gives a report on activities of his jurisdiction during the past year. lfe, in turn, calls on each club delegate in his jurisdiction to report on their club activities and their particular club project, of benefit to the lumber industry.
In this way, many good ideas are exchanged for the interest and betterment of Hoo-Hoo. In between these
(Continued on Page 68)
"MlSt CAtIFORNIA"-Joon Beckefi, secretory-tecoptionist for the Sierrq.Nevqdo Pine Compony, Socromenlo, is being shown by C. D. Ler{o3ter, Seer of. the House of Ancients, some of the Hoo-Hoo memorobilio he will dirplsy in his We3lern Building Review suite ot the Foirmont hotel during the internalionol convention, IOASTING THE SUCCESS of rhe 65rh internotionrl HooHoo convenfion in Son Froncisco (Seplember l5-19) ore Philip T. Fornswoilh of rhe Cqlifornis Redwood Associotion (lefl); Snork of thc Universe Dove Dovis (center) qnd Joqn Wqrd of the Hotel Mork Hopkins srqfr. fhe world-fomed vicw, ovoilable free to oll Hoo.Hoo, is port of Nob Hill from the "Top of the Aiork" looking towqrd the Golden Gota bridge.
Southern California construction started in the first seven months this year has topped $1,532,490,000 and the volume is now considered likely to exceed $2,500,000,000 this year to surpass the nerv building record set in 1955, the Los Angeles Times reported August 19.
Building permits issued by 71 cities in key areas were $854,255,801 in the seven-months period, while the unincorporated areas of nine Southland counties issued permits in the amount ol $448,234,586, according to the Research department of the Security-First National Bank of Los Angeles. Figures from other unreporting localities
will considerably increase both totals. Heavy construction projects are reported to exceed $230,000,000 in the span. Los Angeles topped the list with a seven-months total of $285,695,969 so far this year. This is $M,662,170 more than the same span last year.
The first t956-57 meeting of the Los Angeles Hoo-HooEtte Club No. 1 will be held Monday, September 10, with a dinner meeting at Man Jen Low restaurant, 475 Gin L\ng Way, in New Chinatown, at 6:29 p.m. The recently elected officers for the new club year will be installed and the outline of club projects for the coming year will be discussed.
Our color syslem cosfs you 529.90.. Here crre coloring tubes thot will tint ony kind of poinl, enomel, olkyds, lolex, or P.V.A.
You'll not hcrve to tell your cuslomer thcrt you con nof color his producf. Just open lhe con, mix in the tube, qnd "CREAIE ANY COTOR UNDER, THE SUN.''
Metcl cobinef qs shown with 20 boxes of oll-purpose tubes $2g.go.
6 tubes per box. Deoler cosf per box $1.32. All colors retoil per tube $.4O. R.eody for immediqte deliverY.
Order No w I
Here's something special for lumber yard handlers of sack cement-a brand new bag that takes up less space, stacks better, reduces breakage, and is free from dust. Its multi-wall construction is the strongest ever achieved in a pasted bag.
Less breakage. . time saved ln handling better use of storage space. These items add up to money in the bank for you. Yet Calaveras cements in the new and revolutionary stepped-end bag cost no more than those packaged the oldfashioned way. Order your supply today.
On the afternoon of July 27, the New Mexico Timber Co., Albuquerque, shipped its one-billionth foot of lumber. This milestone in the company's 30-year history occurred while loading a shipment of 2x10 Douglas Fir destined for the Mill Creek Lumber and Supply Co.; Tulsa, Oklahoma. To commemorate the occasion, L. E,. Dunn, president of Mill Creek Lumber and Supply Co., was presented with a handdrawn proclamation attesting to his having purchased the One-Billionth Foot. So that the .company could preserve the actual piece, R. E. Gallagher, sales manager of New Mexico Timber Co., purchased the one-billionth foot from Mr. Dunn for $100 (above). Pictured presenting the proclamation to L. E. Dunn (below) are Bob Gallagher and
Costa Mesa, Calif.-Building-permit valuation in fiscal 1955-56 doubled the previous year here. A total of gl3.852,764 in the current period compares with $6,641,650 in fiscal 1954-55.
uttlity RooF BoARDS
uttlity nAr RooF JorsTs
utility rrnrrs
utility FIRE sroPs
rrtility sruos
utility SHEATHTNc
utiltty suB-FrooR
utility FrooR JorsTs
utility BRrDcrNc
'$Tebster defines utility as: Quality or state of being useful. And that completely describes "IJtility" grade W'est Coast lumbef, strong, sturdy AND economical. It fills the bill in scores of construction job details where strength and dependability are required. The use of "LJtility" lumber saves money.
(Continued from Page B)
nique of persuading people to buy merchandise they never realized they needed.
On one occasion, a do-it-yourselfer browsing around the display room suddenly decided to buy several hefty pieces of exterior plywood because he remembered his lawn furniture needed new lvheels. In another instance, an industrial buyer rcalized his company could use a batch of 5/16,thick Plyscord to enclose the shelves of open-faced cabinets-aLl of vr,'hich saved a lot of rnoney, because the shelves and cabinets subsequently served as containers for their orn'n merchandise when the buyer's firm moved to a new location.
To promote sales of plywood to do-it-yourselfers lvho lack woodworking facilities, Caspary maintains a large stock of rental tools and equipment-any of which may be used several days at moderate prices. Customers who don't wish to do their own work can have plywood parts of anv type made to order and even assembled in a small cabinet shop which is operated by Dean Smith, an Atlantic Lurnber employee.
"We get especially good prices for cabinet work," says Dee Caspary, "because we are prepared to handle the small jobs that regular commercial cabinet shops don't want."
Prospective customers who want to make things from plywood, but don't know how to go about it, are referred - to Atlantic Lumber's library-which. contains iust about
when you.need your lumber todoy!
EFFICIENT I.U'ITBER CARGO HANDLING
EXPERIENCED PERSONNET
,VIODERN EQUIP'VIENT & FACITITIES
FAST TRUCK TOADING ASSURED
STORAGE
ADJACENT
srNcE 1876
-so tbat you can d.epend' on tbe latest Pablisbed rating, Ttaice eacb uteek you receioe notifcation ol bund.red.s ol up-to-tbe-minute items aboa, neu) concerns, cbanges in cred,it ratings, fire losses, d.eatbs, cbanges in ounersbip and otber facts tbat afiect ned'it and' sales, Fot conoenience tbese TWICE-A-V/EEK Sbeets are combined. into a Montbly Consolid.ated. Supplenent, elitn' inating the necessity ol cbecking preaiously pab' lisbed supplen enrar! n atter.
A Spcotalt4z/ Sez*e Nor coNFINED ro usE BY LTTMBERMEN-which hcrs been relied on since 1876, in extending credit cnrd promoting scles to the lumber, Iurniture or woodworking trcrde.
Aala../tla SaleJ Staedory- This comprehensive credit rcrting book lists qucntity buyers oI lumber cnd cllied products thruout the United Stqtes.
o From no other source ccn you obtcdn such cr complete list oI Lumber Mcrnulcrcturers, Concentrqtion Yards, Wholesclers, Retailers, Commission Men, Fumiture cnd other Woodworking Fcrctories cmd over one hundred other clqsses of industricl concerns buying qucnrtity cmounts oI Lumber, Veneer, Plywood, etc.
o Street qddresses cre shown in the lcrger cities, mcking possible low postcrge rqte circulqrization.
For flurther inlormation oddress Department "G" ol the neoresl offce shown befow
Wirh M&D DISPIAY FIXTURES qnd Accessories Designed for Self-Service qnd Do-lt-Yourself Trode
everything yet published in the way of plans and instructions for the construction of plywood articles.
Cutting plywood to size is an especially safe, easy, and accurate task at Atlantic Lumber Co.-thanks to a special
You cqn mulliply every ovoiloble foot of disploy qreo when you instoll M&D pre-built sectionol equipment. Greqter FleribilityEosy to Keep Cleon Economy of SpocetfeTg llodernizqlion
sawing setup that has been developed by Dee Caspary. As indicated by the accompanying photograph above, this comprises a small Skilsaw and special attachments rvhich hold the saw to a pair of upright steel pipes in such a manner that it can be moved up or down manually with minimum sffe11-svsn when a cut must be made high over a worker's head.
A vertical easel rvith a slot for the blade is used to support plywood sheets in such a way that cuts can be consistently made within tolerances ol 7/l€, by one man. If a conventional ripsaw were used, two men would of course be required to make each cut and tolerances of /4,, would, be difficult to maintain.
To make it relatively difficult for children in his shop to hurt themselves, Caspary located the saw's on-off switch at a point on the edge of the cutting easel which is about five feet above the floor.
Large batches of plywood on Atlantic Lumber's storesite are handled with a pair of fork-lift trucks, while deliveries to customers are made with a pickup truck and two lumber rigs.
"We will deliver any quantity of plywood, large or small," Caspary avers, "if the customer is willing to pay a minimum service charge of a dollar. We don't try to make money on delivery service, but we try not to lose anything on it either."
On or about the first of each year, Caspary goes into a huddle with his employes and asks for suggestions as to what he can do to improve Atlantic Lumber's store setup.
"f'm tempted to remodel more often," he adds. "But if I started changing things every time somebody has a good idea, we'd never be open for business. You might say that's one of the penalties of having intelligent and experienced employes."
Yes, you might say that. And you might also say.it's one of the advantages of being an alert and considerate employer.
(Editor's Note: The f ollozuing speech, which was delivered. by Dealer Kranz at a receni Retail Lumber Dealers Conference of the Southern California Retail Lumber Association in, the El Mirador hotel, Palm Springs, Calif ., has such. zuide interest to all dealers that it is heing reprinted here for wid.er circulation. )
I have been asked to speak to yon on the way Golden State Lumber Company uses the "breakeven point" charts.
I am honored that Orrie Hamilton has asked me to speak to you on the breakeven-point control as used at Golden State Lumber Company. At the same time, I feel hurnble since I am speaking to a group representing many years'
By Frederick H. KRANZ Monoger,experience in the lumber business. I have not seen the many business cycles that have occurred since 1921 'n'hen my grandfather established Golden State Lumber Company. After completing college I serr-ed in the Air Corps in World War II and later served in the Air Force in the Korean War. Bet'n'een and after u'ars I have had the pleasure of rvorking with my uncle, Frank G. Kranz. rvhom I consider one of the most progressive lumbermen in the field. I believe this because, though very successful and having a vast experience, he is always on the alert for nerv methods of optimizing the company's profits. To'uvards this end he has encouraged me to work on the ne\\rer statistical control methods.
Breakeven-point control is not new, but is a most convenient, precise, analytical tool to pr€sent revision of past costs and sales into future cost and sales. Breakeven point is a term used often in business, but defined as that volume necessary to pay all expenses, but show no profit or loss.
The first breakeven point which I rvill talk about is used as a guide to volume control and is based uporr price structure and expense history. In this the breake.r'en point is defined as that volume necessary to pay expenses, assrlming markup the same as the company has experienced rvith that specific volume. If expenses varied directly u'ith volume, running any business would be easy. There u,ould be profit from the first sale.
The profit at ar-ry volume is the difference between expenses and gross. If expenses were constant and fixed, cost control would be easy.
Since a company has both standby expenses and variable (Continued on Page 73)
E. A. Goodrich
E. A. ("Dooley") Goodrich, one of the most popular men who ever followed the lumber business in Southern California, died August 2 at his home in Alhambra. He had devoted his entire life to the industry and retired several years ago.
His lumber experience began in Wisconsin. Mr. Goodrich followed the westward trek of the inclustry to Montana, then opened up sales territory for the Wm. Musser Lumber & Mfg. Co. and other local lumbermen and coast manufacturers in Spokane and
the Inland Empire. After marrying the daughter of a pioneer who founded Coeur d'Alene, Idaho, Mr. Goodrich went to Southern California, where he was variously a salesman for some time for the E. K. Wood Lumber Co., southern manager for the Union Lumber Co. aboat 20 years, and a salesman for Holmes Eureka Lumber Co. His last connection was as owner of a retail business, the Goodrich Lumber Company in East Los Angeles,
In oddition to our own 12 sowmills, TTaV ore octively engoged in the procurement ond distribulion of oll West Coost lumber products ond mointoin buying offices in producing oreos to give the trqde complete one-coll bqlonced service.
discontinued several years ago.
He leaves his wife, the former Jane King; a son, King Goodrich, a fruit farmer in Santa Rosa; a daughter of Covina and six grandchildren.
Miss Ella L. Moore. 64. former secretary-treasurer of Hill & Morton, Inc., and more recently a director of Pacific Forest Products, Inc., Oakland, died August 10 at her Casadero ranch. She was born into the lumber business. Her eldest brother and other family members pioneered virgin redrvood logging in Sonoma county (Duncan Mills) in the late 1800s. She gained her interest in lumber and her experience with the family business in the operation in the Russian River region until shortly before World War I. She then joined the Chas. Nelson organization at Oakland, remaining until she joined Hill & Morton there in 193. She had been retired from the lumber business since 1950. She leaves four nephews and a niece, all connected r,'i'ith the industry: Ed and Dick LaFranchi, of Pacific Forest Products in C)akland and Los Angeles, respectively; Willard LaFranchi, Pacific Forest Products, Fresno; Tom Moore, F armers Lumber Co., Ceres, and X{rs. Nels Nelson, Hayward Nfill & Lumber Co.
IUMBER
W. W. Woodbridge, T2, lormer secretary-manager of the Red Cedar Shingle Bureau for many years, diecl July 18 in a Seattle hospital after extended illness. l{e was .ivell knou'n in the industry and regarded as one of the most widely traveled men in the lumber business. With a keen mind and flair for the spectacular, he is credited with originating numerous sales promotion programs which served to extend markets for red cedar shingles and shakes. Born in Virginia in 188,1, he spent several years in the constrnction field in Atlanta, moved to the Pacific Northwest in 1910 and rvas active in lumber and the lumber publication fields there many years. He joined the RCSB in 1934 and served as its executive officer until October 1953, rvhen he retired because of ill health. Also a well-known author and u'riter, Mr. Woodbridge wrote "That Something," one of the earliest best-sellers in the Pacific Northwest.
't,IItLS TO YOU
The Cranford Wholesale Company, a new building materials distributor, has started business in Colton, Calif., for the San Bernardino-Riverside area. Ted L. Cranford, president of the organization, and his wife have moved there from Peoria, I11., where they had ten years of active participation in the retail and wholesale industries. Cranford has the Armstrong line of acoustical tiles and building boards, and Formica plastic laminate. Other lines will be added as satisfactory sources are obtained.
Cranford will sell wholesale only, with no retail or contractor connections, they declare. Warehouse facilities are said to be the best, located on a siding with ample dock space and at dock height. The firm plans to give quick fork-lift loading service to its customers. They expected to be in position to make deliveries out of the new warehouse by September 1.
Locations where civilian housing needs under P.L. 574 might be provided include:
Army-Fort Huachuca, Arizona; White Sands Proving Ground, New Mexico; Navy-China Lake Ordnance Test Center, California I Air Force-Edwards Air' Force Base, California; Holloman Air Force Base, New Mexico. Dealers interested in bidding on this type housing should contact the officer-in-charge at the particular military installation involved and request to be put on his mailing list to receive invitations to bid on any units approved for his location, says the lr{ational Retail Lumber Dealers Association.
FOR ALt YOUR IUIIBER.
. R,EGIUIR,EMENTS
t!+r&++
COMPTETE YAR,D STOCKS
AVAIIABLE FOR IMMEDIATE
EllfillNATE heovy strcp hongers' nolching, shimming, toenoiling.
lo 2"x12"
SrocK oNE SlzE oNtY!
Write todoy for DEALER ARRANGEMENT
7653 Telegraph Road, Montebello, California
RAymond 3-33oL
Jim Forgie, Snark of Los Angeles Hoo-Hoo C\ub2, wants all Black Cats to knou' that a full program of golf and entertainment has been set for the new term's opening event September 7 at Fox Hills Country Club. First class entertainers have been engaged for the after-dinner performance, and the golf tee-off time has been set for 10:09 a.m.
Chuck Lember, secretary-treasurer of the club, has secured a new line of door prizes, and flarvey Koll, vice-president in charge of golf events, has a few new ideas regarding prizes for the coming year.
The fall concatenation will be held October 19 at the Montebello Country Club. All kittens, their friends, and the degree team will be on hand to make sure this will be one of the outstanding events of the rvhole season. "Remember, this is YOUR club, Hoo-Hoo members, so plan early to attend ALL oi our meetings," Snark Forgie said.
"Forestry Faces Forrvard" is the theme of the 55th annual meeting of the Society of American Foresters, scheduled to convene in the Peabody hotel, Nfemphis, Tenn., October 14-17. President Dewitt Nelson invites all foresters and friends of forestry to attend. Special entertainment includes a "Beale Street Night," courtesy of southern forest products industries. There will also be a full program of entertainment for the ladies. Field trips rvili be scheduled October 18 and 19. Attendance is expected to exceed 1200.
For nqlionally qdverfised producfs mcrnufsctured
. Bowers Monufocfuring Co.
Celotex Corporotion
. Colorqdo Fuel & lron Corp.
. Heqtilofor, Inc.
. Henry Aspholt Compony
. Koiser Aluminurn
. Keystone Steel & Wire Co.
a o
Mqsonite Corporotion
Notionol Gypsum Compony
(Wesco Producfs)
Protection Products
Richkrqft Compony
Tension-Tite Window Screen Co.
U. 5. Gypsum Compqny
Wood Conversion Compony
Natianally Adilertised
Your customers, builders, famers, nurgerymeD are constantly bombarded with How and Where Sisalkmft Products gave them money.
Our Field, Men Make Sal,es for You
Sisafkraft salesmen are on the road contacting Architecta, County Agents, Buildere prcselling the line and seeking new and mone ways to help you eell.
Active participation conventions, advertieing in Association magazines, coopera- tionmepne intimate contact with your business prob- le-e.
For your protection, American Siealkraft will not sell "direct"
6ur sflvgrtiqing and eelling eforts all work toward one fsniliqr phraee "See vour Lumber or Building Supply Dealer".
Tlrcse Quality Products mean prestige, extra profi,ts for you:
oIANG: 1Allt StsAlrratt
Toughest, all purpose water. proot building paper made
stsAtAfloN
Fast selling reflective insula. tion and vapor barrier
GOPPII ATTTOTED
SISAUTAFT
Low cost, pure copper for per- manent waterproofing and concealed flashing
The Strable Lumber Company has begun construction of a new 20Ux204x48' warehouse at Second and Alice streets in downtown Oakland, the former site of the Hogan Lumber Co., which suffered severe fire damage earlier this year. When completed late this fall, Strable will move its entire operation to the new site at 255 Second St., Oakland 7, Calif. The new warehouse will have 40,000 sq. ft., fully sprinkled, and its windowless offices will be equipped with modern heating and ventilation systems.
"This expansion is necessary to meet the present-day needs for proper storage of lumber and efficient loading of customer trucks without delay," said James B. Overcast, general manager of the Strable Lumber Company, which this year is celebrating its golden jubilee year, having started in the hardwood, softwood and building materials business in February 1906 (CLM, 2/15/56).
After 50 years at First and Clay streets, on property still owned by the Port of Oakland, Strable will have its own new building. "We still believe in a downtown location," said Overcast, "close to the center of things but also close enough to the new Eastshore Freeway to give our out-oftown customers easy access." The nerv yard will also be served by a new 3-car S. f. railroad spur.
Strable Lumber Co. employs 42 people in its original, SO-year old location today and travels salesmen all over
3ISALKTAFT MOISTO?
New permanent vapor barrier. Polvethylene backed, reenforceii, im-pregnated kraft StSAutt
Polyethylene tilm for protecting materials, closing-in, etc. Rip-resista nt, tra nsparent.
SISATKRAFI YAPONSTOP Funcicide-treated. Used under-concrete slabs and as ground cover, for dry floors
AnERTcAN SISALKRAFT corPonAnox
Chicogo 6 . New York 17 . Son Fronciico 5
IT'S THE EFFORT THAT REATY COUNTS
SHE PUTS HER BEST INTO HER WORK-AND SO DO WE
It tqkes one coll to us lo secure Atl Stondord Brond Producls for the Builderc in your oreq. Jusl qsk the deqler who depends on us-we reolly believe in SATISFIED CUSTOilERS.
northern California. It is now one of the largest operations of its type on the coast. The firm has made famous the slogan: "There can be no substitute for the natural beauty of wood." Its policies will be continued at the new site, as well as its comlilete and diversified inventory of name brands in building materials.
In addition to imported and domestic hardwoods ancl softwoods, Strable Lumber Co., carries plywood, flooring, Masonite, Marlite, Upson boards, special boat lumber such as Sitka spruce, Port Orford white cedar, oak and mahogany, spiral and rod dowels, glues, thresholds, "S" brand Philippine mahogany mouldings and wall paneling-all
under its advertised slogan, "For Building Needs-strable Leads."
Members of the Northern California Section, Forest Products Research Society, will meet September 14 in Eureka. Plans for the occasion include a tour'of The Ham:' mond Lumber Company plant at 1:15 p.m., followed by a dinner meeting at the Eureka fnn to begin at 6:30 p.m. W. E. Pratt of the California Redwood Association will speak on "Estimating Moisture Content of Lumber During the Drying Process."
Here it is! Harbor's answer to the demands of industry for a new HARBORITE at a lower cost...yet with the same resin-impregnated overlaid surface...the same superresistance to wear,weather and water...the same defiance to grain-raise and checking.The new special purpose core and back of "C"grade veneers...and the new single-sided overlay...make a new low cost possible. Also available with overlay on both sides at comparable low cost. We call it Special HARBoRITE, and you'Il call it wonderful!
IOOI USES FOR NEW ..SPEGIAL'' HARB('RITE!
Soffits
!
Concrete Forms
Gable Ends Signs
Lapped Siding Garage Doors
Flat Siding Fence Panels
Outside Storage Roof Coverings
Work Sheds And manv others
You know it as "Harborite"...the original overlaid fir plywood...the Ieader of its field. Now we're calling it
HARBORITE Super-Grade. You've probably always called it "super", because it's the finest marine grade plywood...the core is all "B" veneers or better...pLUS tough, abrasion-resistant overlaid facings on two sides.
HARBORITu Super-Grade is recommended for all those jobs that require a flawless solid wood core !
Both are available in standard and special sizes and thicknesses. Also special sizes in lapped and vertical grooved siding.
SAN FRAt{ClSC0' SEATTLE' TAMPA' other ntoior cities
\l7 MAIL THIS CoUP0N T0DAY!
HARB()R PLYWOOD CORPORATION
Aberdeen,Washington 9 (ll,Nf
I want to know all about: ( Chech one orbotht
I Soeciat HARB0RITE
f, Hnnaontr E Super-Grade Name
Firm
Add.ress City State,.,-
Greater efficiency in the operation of national forest timber sales activity will result from the new regulation regarding cash deposits, signed August 9 by Under-Secretary True D. Morse, the U.S. Department of Agriculture announced. Bonds with corporate surety or negotiable securities of the United States may be deposited in lieu of cash.
Cutting of the timber is by private industry under timber sale contracts supeivised by U.S. Forest Service rangers and timber management experts. Sale of forest products under sustained yield management has increased tremendously in the last few years as more access roads and better utilization have made more timber available. Sales in the past fiscal year, ending June 30, broke all previous records
and put $97 million in the Federal Treasury. A percentage of these receipts is returned to the States and counties in lieu of taxes.
Cash advances are required with all bids. These advances are retained by the Government. In the past, the purchaser was also required to pay in advance for timber cut, even though it might not be removed from the sale area for long periods. The nep system allows national forest timber sale administrators to accept deposits of recognized bonds and securities in advance of the actual cutting operation, thus letting the timber operator defer cash payments until the timber is scaled and ready to move into the market.
Forest Service officials point out that this new procedure has been worked out with the lumber industry in an effort
Mount Shasta Pine Manufacturing Co. has now become the Mt. Shasta'Division of the RATPH L.SMITH LUMBER CO.
Their High Elevation Sugar Pine, Ponderosa Pine and High Quality Shasta Fir, added to our Wildwood and Anderson Production, places us in a splendid position to expand our M ixed Ca rService to you.
(luR c(llilBtl{ED AililUAL PR0DUCTt(lll 150 ilrtH(llr BoARD tEEr
Mills at Anderson, Red Bluff, Castella, Wildwood, and Mt. Shasta, California
Sqsh - Wood Windows - Doors
Shutters-Louver Doors
Gqsemente Pqrio Sliding Doors
Horizonlol Sliding
lwo Warehouses lo Serve You -
tos ANGEI-ES.I I
to secure more efficient administration of timber sales by Forest Service technicians, and to provide a savings to timber purchasers who may now avoid necessity of paying interest on working capital tied up while awaiting the actual removal of timber to market.
The Department of Agriculture points out that this new regulation in no way relaxes the scientific cutting practice of national forest timber nor reduces the protection of the public in the timber which it owns, but is simply an improved business management practice designed to increase the efficiency and better the working relations bet.iveen the timber industry and the national forest administrators.
(Tell them you sar.a it i.n The California Lurnber Merchant)
A condensed, read-while-you-run description of timber connectors and their uses, in heavy and light construction, has been prepared for retail lumber and building materials dealers by Timber Engineering Company, affiliate of National Lumber Manufacturers Association. The "Teco Pocket Catalog".provides illustrations and basic data on split rings, used in clearspan trussed rafter construction, and on anchors that provide tighter nailed joints in wood framing. Space is provided for the dealer's imprint. Copies may be obtained, without charge, from Timber Engineering Company, 1319 18th Street, N.W., Washington 6, D.C
Jor heaug dutg GRAIN for fi,nish beautEyou get them both utith LARGH one ol the d,ependable wood,,s from the Western P,ine mills
The board of directors of the National Building Material Distributors Association announces the dates of November 72 and 13 for the next annual meeting of the association at the Sheraton hotel in Chicago and, according to C. A. Haag, president of the association, it will bring together 350-400 building material distributors from 39 states.
The format for the two-day meeting will follow closely the business type program held previously, with manufacturers representatives invited to participate in the activities and the convention on the first day. The major theme of the meeting will be "What's Ahead in Fifty-Seven."
The second day's program will develop a new approach to the association's meetings, and will have three concurrent roundtable discussions on (1)-Lumber and Millwork, (2)-Roofing, (3)-Steel and Wire Products. A roundtable discussion is also being planned on "Sales Incentives and Motivation."
An Early-Bird Get-Together is planned November 11, and a group dinner will be held for all Novemtjer 12. Plans are also being made to entertain approximately 100 wives of members who will accompany their husbands to the convention. i
A recent survey indicated that over 60% of NBMDA's membersh.ip is now handling lumber items in some form and, with this thought in mind, the di-
Larch is a strong, beautiful wood that can be used ideally for either structural purposes or for many types of interior architectural woodwork.
It comes in 3 select, 5 common, 3 structural, 4 dimensional grades, and can be ordered in straight or mixed car lots along with other woods from the Western Pine mills.
Get the facts on LARCH. \firite {or the FREE illustrated booklet to Wesrunx Prxn Assocrerron, Yeon Bldg., Portland 4o Oregon.
ond fliese woods lron
ldaho White Pine
tfte Weslern Pfne mlffs
wHtTE fln
Mqnufqcturers
Stock snd Detoil
HATET BR|ISsAtIA rfi0iltcA
P.O. Box 385 & Jobbers
Sosh & Doors
Wifh Microline Core
THE WEST'S FINEST FLUSH DtlORS
Ponderosa Sugar Pine
I}ICEl{SE CEDAR
REO CEOAR DOUGITS FIR
ENGTTMANN SPRUCE
TODGEPOIE PINE IANCH
Pine arc wnalgctttcil tohighr/,andodtoI tasoting, gtailiag,acuaremcnt
TODAY'S WESTERN PINE TREE FARMING GUARANTEES LUMBER TOMORROW
Phones: Texos 0-4831
Sonfa Monico, EXbrook 4-3209
llholesale to Lumber Yardt 0nly
232 South Bcverly Drive, Suite !05, Beverly Hills, California Gcorge
BRadshaw 2-0719
-' Sin"" 1945'-
rectors have recommended that a qualifying phrase be added to the name of the association as follows: "Serving the Independent Warehousing Wholesaler of Lumber, Millwork, and Building Materials."
The Workshop session l{ovember 13 will give each distributor an opportunity to discuss business problems at the product level based on these three segments of warehouse sales.
The directors also recommended that the association office continue its broad promotional rvork in educating the manufacturers and the retail dealer as to the value of the aggressive wholesale distributor.
The directors voted to have the 1957 spring meeting NBMDA in Nerv Orleans, Louisiana, and approved new member applications secured since May 1.
TITX: Bev H 7794
San Francisco, Calif., Aug. l6-The Pacific Coast Company has acquired all the outstanding shares of Cienega Tanker Corp. for $4,130,000 and will expand further into the shipping and lumber fields, said Hugh Jay Jacks, president. Principal assets were three U. S. Flag tankers under charter to ljnion Oil Co. He said that Pacific Coast Co. also accluired an option on Wolf Creek Timber Co. and the manufacturing facilities of Warm Springs Redrvood Co. Wolf Creek operates a sar,'r'mill in Mendocino county and has 8O millon feet of virgin timber, principally redrvood. Warm Springs' facilities are adjacent to Pacific Coast's orvn mill at Willits.
(Tell them ylw saw' it in The Cali.forni,a Lumber Merchant)
r
Douglos Fir Ponderoso ond Sugor Pine
George C. Schnitzer, Jr., whose father is editor-manager of The GULF COAST LUMBERMAN, was a Los Angeles visitor with his wife and their two children last month from their home in Houston, Texas. They were guests of Walter A. Remak, southern California representative of Weyerhaeuser Sales Company, during their stay. Mrs. Schnitzer, Jr., and Mrs. Remak were former schoolmates.
Harold Ford, vice-president in charge of sales for Tarter, Webster & Johnson, returned to San Francisco $ttg. 27.after two weeks' vacation in Sun Valley, Idaho.
Harvey Nelson of the H. M. Nelson
Pealaa,ah, Company, Los Angeles, is on a fishing expedition in Puget Sound.
Item of interest in the San Francisco News, July 12: "I've been wanting to go back to Las Vegas for several years," said Wendell Paquette (Lumber Sales Company), winner of a trip to Las Vegas in The News' "Lucky Bucks" contest. His wife Inga will accompany him to the Flamingo hotel, rvhere they will be guests of The News. Paquette, a longtime News subscriber, says he has been checking his dollar bills every day. End of item. (End of Wendell dollar bills?)
Paul Hollenbeck, Lumber Service Company executive, Burbank, Calif., returned from an extended swing over the country visiting retail dealers and conducting some of his popular costof-doing-business clinics.
Art Bennett of Dant & Russell Sales Co., San Francisco, spent the end of July visiting the mills in the Grants Pass, Ore., region.
Herb Meier, prominent southern California lumberman, his wife Margaret and their two children, John and Sumn, spent the latter part of August vacationing at Neskorvin, Oregon, where they got in some fishing, boating and swimming while "lazing."
Mr. and Mrs. Al Bell (he's "Mr. Hobbs" of Hobbs Wall Lumber Co.) spent the entire month of August vacationing at Lake Tahoe.
Andy Jones, his wife Mary and their three children-Cathy, Andy, Jr., and Mike, left for the Northwest Aug. 31 to vacation in the tall timber country. They plan to visit some of the national parks and Canada.
L. D. "Hote" Houghton, who is in charge of California, Arizona and Nevada sales for North-Robbins Plywood, Inc., returned to his Menlo Park office the end of July after three weeks in Oregon and Washington calling on mill connections and visiting the N-R headquarters in Seattle.
Hank Aldrich; headman of the H. W. Aldrich Lumber Co., Eugene, Ore., spent trvo July weeks in California on business, visiting Norm Cords in Oaklancl and Jim Richardson at Los Angeles.
Tnn srnnnrs of your community reveal a good deal about you! They show whether-in the sale of building materials -you have stressed price ot worth. whether you have sold along the lines of least resistance or had the foresight to "trade up" your customers to products of lasting quality, b eauty arrd. f unctinn.
Your reputation is based on quality. In the final analysis, so is your profit. Red cedar shingles and machinegrooved shakes-being the genuine article-assure both your reputation and your profit.
Wayne Wilson, executive of D. C. Essley & Son, Los Angeles, and his family spent most of August just beirg lazy at Laguna Beach. When Wayne returned, Jerry Essley left to follow-through aboard his yacht cruising offshore southern California.
Bill Kershaw, Sacramento representative and pine specialist for Hill & Morton, traveled into the midwest the week of July 30, calling on accounts. He traveled by air and also got in a visit with his folks in Toledo, Ohio.
Roy Stanton, Sr., president of E. J. Stanton & Son, and Nate Dodds, retired salesman of the Los Angeles distributing firm, returned late August from Europe following a complete tour of the continent which took seven weeks.
A dignified Briton was carrying home a pair of his wife's shoes, which had been mended. Since no boxes or wrappings are furnished in England, he carried them under his arm. As he sat down on the bus, a Cockney across the aisle stared at his burden, grinned in cheerful fashion, leaned over and half-whispered: "Not going to let 'er gad about much, eh, Guvnor?"
Bill Jones had the speed of a cannon ball; He could loosen a brick from a three-foot wall. When he shot o,ne across, it would hurdle by Too swiftly for even the surest eye. No man could hit him when he was right, For no eye could follow the ball's swift fight. Bill should have starred in a Big League role, But he stuck to the Minors, 'cause he lacked control.
Jack Smith had a.curve like the loop-the-loop, It would start for your head with a sudden swoop, It would break to your knees with a zig-zag wave, And the League's best batters would roar and rave At the jump it took and the sudden sw€rveShades of a boomerang-what a curve !
But Jack is still doomed to a bush-league fate; He could not get it across the plate.
Tom Brown had both the speed and the curve; A combination that would jar your n€rve. When he'd steam 'em by, they'd look like peas, Then they'd tak€ a break from your neck to your knees. From the best to the worst in the League, by Jing ! We had 'em all in the phantom swing. He, too, missed the mark of the truly great, Poor Tom ! He couldn't locate the plate.
How is it with you, if I may ask?
Have you got control of your daily task?
Have you got control of your appetite, Of your tongue and your temper in the bitter fight? It matters not what your daily role, The question is-Have you got control?
It matters not what you may have, my friend. When the tale is told at the game's far end.
The greatest brawn and the greatest brain That the world ever saw may be yours in vain.
The man with CONTROL is the man who mounts, It's how you use what you've got that counts.
Have )ou got the bead? Are you aiming straight?
How much of YOUR effort goes over the plate?
Time makes a lot of changes in our views. Take bathtub. In 1842, the year ttr,e first one was built,
medical fraternity denoqnced it as dangerous to health, and said it was bound to result in a lot of new diseases if brought into general use. In 1843 the State of Virginia declared th€ bathtub to be a luxury and put a tax of $30 each on them. As a result of pressure from the doctors, the City Council of Philadelph,ia discussed, but did not pass, a proposed ordinance prohibiting bathing between November first and March 15th. In 1845 the City of Boston made bathing illegal except on medical advice.
Someone asked Rose Jackson, the colored maid, if she was going to hang up any mistletoe in her home for Christmas. She said: "Not me. Deed I isn't. I got too much pride to advertise fo' de awdinary cou'tesies what a lady has a right to expeck."
If you must judge us, judge us for what we strive for.
If we are weak, be tolerant.
If we are strong, pray that we become not arrogant. '
If our mistakes injure you, tell us of them, and trust in our sens€ of justice to make reparation.
If we can not agree on details, such as politics or religion, then let us agree on the broader principle of human kindness; for when we put aside the accumulation of opinions that are the children of self-interest, we will find family resemblance in the faces of all men.
Too tired to work; too tired to' walk;
Too tired to read; too tired to talk;
Too tired to eat; too tired to drink;
Too tired to run; too tired to row;
Too tired to stay; too tired to go;
Too tired to want; too tired to wish;
But never too tired to just sit and fish.
Learning how to manage a blanket that is a little short at one end and not quite long enough at the other, with similar deficiencies in width, is one of the first things the young soldier should be taught. If he is not taught it, he will probably have an experience like that of a Western recruit who says that in his first week in camp he lost a great deal of sleep at night. When he lay on his back, his stomach was cold. When he turned over, his back was cold; when he pulled the blanket up around his shoulders, he got cold feet, and when h'is feet were under the blanket, his neck was unc'omfortable. A veteran's recipe may, however, be worth considering. He says the only way to manipulate an army blanket on a cold night is to pull your knees up to your chin, lie face downward, and hold the four corners of the blanket in your teeth. the the
Constontly improved throughout the yeors, there hqve been more thon 8,000 Moore Cross-Circulotion Kilns instolled since the first modern kiln of this design wos invented, potented ond instolled by Moore Engineers in 1926. Thof's o lot of kilns!
Get the focts ond you, too, wilf choose Moore Cross-Circulofion Kilns.
The greatest HOO-HOO convention ever scheduled ',vill be held in San Francisco when lumbermen from every section of the United States, Canada and the Philippines convene in "The City by the Golden Gate" for the 65th annual conclave September L6,17,18 and 19. From advance reports, a record attendance is expected and we wish to extend our congratulations to the Bay Area lumber folks who have made this wonderful event possible. We hope you will be able to participate.
odd much to the oppeoroncelittle to fhe cosf of flush doors.
fhe instollotion of prefobricoled door-lighr ond louver inserls opens up entirely new possibilifies for door sqles. Cuslom designs csn be eosily furnished olong with more slondqrd designs. Economicol inslollolion cosls qdd lo your profits. Quolity lighrs ond louvers odd to your repulqtion. Nqtionolly-odverlised VISADOR products odd to your repeot-soles. They oll odd up to the foct thot YOU SEtt MORE with VISADOR!
fn answer to demands from the construction field and industry in general, Harbor Plywood Corporation, Aberdeen, Washington, has started the manufacture and distribution of their Harborite overlaid fir plywood in a new, low-cost grade. It will be designated as "Special" I{arborite.
"Special" Harborite, with a special-purpose core, will be available with overlays on one or two sides, but the greatest demand will probably be for an overlay on one side only, according to H. W. Van Natta, Harbor director of sales.
With an overlay on only one side and "C" grade veneers in the core, Flarbor is able to market "Special" Harborite at a much lower price than Harborite supergrade, which is manufactured with all "B" grade veneers or better.
The iesin-impregnated overlaid face, which is permanently fused to the core, will have the same super-resistance to wear, weather and water as the face on Harborite Supergrade.
A national advertising campaign to acquaint the trade with the product has already started and will focus particular attention on the homebuilding and construction field, where the need for one-sided Harborite is greatest.
"Special" Harborite is particularly suited for soffits, gable ends, lapped siding, flat siding, outside storage, work sheds, fence panels, roof coverings, and garage doors. In other fields it is also suitable for concrete forms and signs.
designs possible. Write for
VISADOR ROUftR mokes instollotion o quick, eosy iob. Designed for convenience ond versotilily, Cuts holes in hollow or solidcore doors in minufes. Wrile for furlher informolion ond pri€e9.
As reported in The California Lumber Merchant September 1,1931
On account of the great number of both men and women seeking work in the lumber industry, The CALIFORNIA LUMBER MERCHANT announces that it is +olunteering to seek jobs for such people, and invites all such to place their propositions, free of charge, with this journal and its staff. The MERCHANT thus volunteers as an employment agency, serving both seekers of employment and employers seeking help, lvithout compensation.
The national magazine, Printer's Ink, has reprinted a July 1 editorial of The CALIFORNIA LUMBER MERCHANT, entitled "The Carpenter Asks About White Pine."
The Chas. R. McCormick cisco, is now occupying its at 20C0 Evans Avenue.
A full-page, illustrated San Francisco appears in ada in 1848.
Lumber Company, San Frannew, all-rvood office building
story about A. B. Hammond of this issue. He was born in Can-
President B. W. Lakin of the newly formed Western Pine Association announces the appointments of David T. Mason aS manager, and S. V. Fullaway, Jr. as secretary.
The firm of H. S. Thompson, Inc., San Francisco, has installed modern display and sales rooms in each of its plants in that city.
Henry Srn'afford, of E. J. Stanton & Son, Los Angeles, attended the annual convention of the Pacific Coast Hardwood Dealers Association held in Victoria, B. C., August 20-22, and was honored by being elected president of the organization.
Col. W. B. Greeley appeared ing of the Interstate Commerce recently, and protested against
as a witness before a meetCommission held in Seattle proposed increases in lum-
ber freight rates, on account the lumber market. of the depressed condition of
Bakersfield, Calif.A 480-home development in the southwest district here was announced for a new subdivision at South II street and Planz road.
WHOIESAIE DISTRIBUTORS
Complete Stocks
oI quclity Foreign d Domeetic Hcndwoods
Clecr Ock Thresholds
Rod & Spircl Dowels
Plyurood
AND. the cbility to lurnish mcterials thcrt will please your customers.
No matter if you come for an afternoon, or for the full four days of education, ideas and fun, you will see plenty of "action" at the 1956 Exposition of the National Retail Lumber Dealers Association in Chicago, December 10-13'
The Exposition schedule, just announced, is designed so dealers can attend management w'orkshop sessions at the Conrad Hilton hotel from 8 to 10 a.m. (continental breakfast), then board special Exposition buses to the International Amphitheatre where four "live" demonstration clinics and hundreds of new product exhibits will be housed under the same roof.
"Action" clinics for dealers at the Amphitheatre will
lhe
include a tour of the "Profit-Maker showroom," a full-scale lumber dealer store; Material Handling and Delivery clinic; Component Part Assembly demonstrations, and a Power Tool Merchandising show.
The December date for the Exposition will enable manufacturers to exhibit many new and improved 1957 products for the first time-giving lumber dealers a preview of products, tools and equipment to be merchandised for the 1957 building season.
Phil Creden, general chairman of the Exposition, announced that a $15 registration and admittance fee has been established that will permit dealers to attend this great Building Products Exposition. The Action-Demonstration clinics will again be staged in life-like, realistic industry situations and conditions. A11 dealer clinics are planned and developed by men who knorv the retail building material industry, and the registration fee entitles the dealer to attend everything for the four-day period, including exhibit clinics and social events.
A $5 daily registration fee will admit dealer employes, architects, bankers, contractors, engineers, realtors and educators to attend the amphitheatre clinics and product exhibits for one day only.
Breakfast WorkshoPs
Currently-planned Management workshops will discuss Operation Home Improvement successes and promotion techniques, Installment Selling and Mortgage Credit, Profitable Kitchen Remodeiing, Management Side of Merchandising, and other lumber dealer topics.
Exhibit space contracted has already surpassed the total space at the 1955 Exposition in Cleveland, thus assuring an overflow of new products for dealer inspection:
A major event, now in the planning stage, will be the erection of two or more model homes in the Chicago area, incorporating the recommendations of the President's Women's Conference on Housing. For the first time an industry will build to the specifications. set up by the housewives of America at their recent Washington conference with Housing Administrator, Albert M. Cole.
These homes will be open for dealer inspection and also to the public.
(Tell theru you sazu it in The California Lumber Merchant)
The modern new plant and yard of the Brush Industrial Lumber Company at Montebello, California, was formally opened last month, announces J. A. "Jack" Brush, president and general manager of the wholesale distributing concern. The new offices, warehouse and yard facilities are located at 7653 Telegraph Road, directly adjacent to the Santa Ana Freeway, and offer fast delivery to all Southern California cities, Brush pointed out.
The new three-acre plant is situated in the heart of the greater eastside Los Angeles industrial district and boasts every modern mechanical feature in the handling and stor-
age of wood products. The all-metal waretrouse has a capacity in excess of one and one-half million board feet of choice hardwoods, in addition to the several million feet of Douglas Fir, Cedar and Hemlock carried in inventory in the yard.
Although this pioneer firm specializes in the distribution of imported and domestic hardwoods for every requirement, a full line of Pacific Coast softwoods is maintained.
"We try to service and sell on the merii of our products and our ability to satisfy our customers," Brush declaredl "Because of this policy we maintain a well-balanced inventory of all items. For instance, our firm stocks a full line of domestic cherry from 1" to 4" thickness. We also pride ourselves on customer service and prompt delivery rvith minimum loss of time," he continued.
This highly geared organization employs 12 experienced
Scprcmbcr l, 1955
lumbermen in the yard to expedite orders. In addition, two certified hardwood inspectors and two white and sugar pine graders are on the job at all times.
"It is our desire to try to service and sell our products on our ability to satisfy our customers, and we have a trained stafi to see that every detail of merchandising is followed through to this end," said Mr. Brush.
Assisting him in the administration of company affairs is Clyde Thompson, veteran Los Angeles lumberman, who is manager of sales. Bill Duggan, a 2o-year man with the firm, is plant superintendent and purchasing agent. Mrs. Stella Hulbert handles credits and Mrs. trthel Whittaker is in charge of the accounting department.
Frank Olson, popular young lumberman, is in charge of order desk sales and shipping. Bill Moore, another 2Oyear man with Brush Industrial, has charge of sales accounts in the Los Angeles metropolitan area, while Paul Queen covers the bay district, including Orange county. Bud Coty has been assigned the San Fernando and San
fhrcc comPony lrucks ond severol ccrrierg keep lhe moleriab moving in ond out of the Brush yord on regulor schedule.
Gabriel Valley territory, and Myron C. VanGorder handles sales in Santa Barbara, San Bernardino, Riverside and Imperial counties.
."Because prompt service is our creed, we are now able to assure delivery of our products within 30 minutes to one hour to any community or city in Los Angeles or Orange counties. And just a little longer time is required to lay it down anyplace in Southern California," |ack Brush concluded.
New construction in July expanded seasonallv to $4.2 billion, according to preliminary estimates prepared jointly by the U.S. Departments of Commerce and Labor. This figure surpasses the previous July high set in 1955. Total value of construction for the first seven months of 1955 set a new record of $24.1 billion for the period. Construction expenditures in July hit a record annual rate of $44.4 billion when adjusted seasonally. This compares with actual outlays of $43.O billion in 1955.
Five outstanding roof application ideas for cedar shingles l.rave been presented to the public in a colorful nerv folder published by the Red Cedar Shingle Bureau.
These fresh, distinctive designs for roofs of the often imitated cedar shingle have been developed to give homes added quality appearance with a minimum of cost. They are achieved with a minimum of effort, too, on tl.re part of the applicator. Featured in the "Distinctive Roof Applications" folder are the Dutch Weave, Thatch, Ocean Wave, Serrated and Pyramid roofs. All provide interesting textures for cedar roofs and have drawn much favorable comment rvherever displayed. The designs are accomplished by varying the method of applying cedar shingles.
The folder may be obtained from the Red Cedar Shingle Bureau, 5510 White Bldg., Seattle, Washington, upon request. Directions are included on how to give roofs the textures illustrated in the folder. Ijsers of red cedar shingles are not confined to the five designs offered.
Santa Rosa, Calif., Aug. 4-"1nvitational" pickets 'n'ere placed before the retail lumberyards of the Yeager & Kirk and Sterling lumber companies here in a drive by the Carpenters and Teamsters locals to organize Sonoma county's lumber yard and mill employes. The move was said to indicate the line of attack the unions plan in their joint
venture against the retail yards.
When the organizational step was announced several weeks ago, the objective was said to be signing up an estimated 8,000 non-union employes in the wood handling and processing industries in Sonoma and other northern counties. The first move was placing "confidential enlistment" coupons in the area newspapers.
The second move was when "picket"-bannered men began patrolling in front of the Yaeger & Kirk yard this week, merely "inviting" employes to join the unions. Then other pickets followed the yard's lumber trucks to jobsites; then union carpenters refused to handle the "picketed" lumber.
Steve Yaeger admitted that the pickets have hurt business but reported that the retail yard's 15 employes would
"rather not join" the union. He said he had sent a registered letter to the unions inviting a vote by the state conciliator's office.
Later in the week, the carpenter-teamster pickets appeared before the Sterling Lumber Co. yard. Manager Herbert Lateel said union officials had contacted none of his seven employes, and added that he had been assured his employes "do not want the union."
E. A. Brown, business manager for the North Coast Counties District Council of Carpenters, said the union this week had signed a contract with the small R & J Company in Santa Rosa. The pickets weren't set up to force anyone to leave his job, Brorvn said, "T1tey're just dramatic invitational pickets."
AII inquiries regarding NEW PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 rilfest 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the manufacturer or diitributor, who will then answer your inquiries direct.
Seal process; Upson Primed Siding, 17' wide and rvaterproofed. Others are Upson 3fI5" board for light construction and displays, Strong-Bilt Panels waterproofed for interior walls, Kuver-Krak Panels for recoveri.ng cracked plaster ceilings and also for signs and large displays, Easy Curve board for displays, columns and curved effects, and Upson Striated Panels for wainscotings, panels, distinctive wall treatments and displays.
antennas, fence posts, also to pian scale model railroad scences. Jobbers and dealers inquire for free literature. Packed 6 in counter display box. $2.00 list each from PICKETT PRODUCTS, INC., 1111 South Fremont Ave.. Alhambra. California.
Distribution of The Upson Cornpany's new sample display rack now is being made to Upson dealers throughout the country from the wallboard manufacturer's headquarters in Lockport, N. Y. The new sales tools are proving effective in enabling potential customers to discover many additional ways of utilizing laminated wood fibre panels. Upson Products are known as "the panels of 100 uses and used in 1000 places." Upson's new sales aids for dealers are designed for use either as counter displays or wall racks. Nine samples of lJpson Products are mounted on the display, which is so constructed that others may be added on the chrome-coated rings. Labels showing sizes and uses of the products are attached to the back of each sample. The upright back sign is a piece of Upson 3/lC' board and the lettering is silk-screened in five colors. Included in the display are Upson All-W-eat$er Panels for soffits, carport and porch ceilings, garageS-and general service buildings; All-Weather
Sheathing, regular or primed, and waterproofed by Upson's own Cura-
Semi-floating needle principle, hairline accuracy. Calibrated in degrees to measure off level or plumb. Measures verticals, horizontals, all angles, slopes and pitches. Muy be mounted and used as precision surveying instrument. Reverse side measures inch rise per foot. Guaranteed shock-proof, accuracy not affected to minus 6O degrees F. Machined bob registered instantly yet viscosity of liquid plastic
Ply-Veneer, a wood veneer panel stock overlaid with kraft linerooard, is now being produced in several new constructions for the industrial packaging and light manufacturing fields, according to R. D. Pauley, manager of Special Products division, Weyerhaeuser Timber Company, Tacoma, Wash. The additions include three new basic constructions in the panel stock, a new Type II for over-seas packagingl, and a white-one-side type.
"The rapidlv growing demand for Ply-Veneer and its widening diversity of applications have made it desirable to not only supply a great variety of basic types or constructions, but to step up our factory output as well," Pauley said. Ply-Veneer is extensively used in industrial packaging, as a manufacturing material, and a wide variety of items are also constructed from this versatile panel stock.
holds bob steady for accurate reading. Measure roof pitches at a glahce, plan drainage of new patios, yards, drain pipes, pictures, tables, benches, shelves,
Ply-Veneer consists of a strong Douglas fir veneer core, mechanically distended in a patented process to increase dimensional stability under moisture. Tough kraft linerboard is the basic overlay material used on both sides of the wood core. These facings are bonded cross-grain to the core with water-resistant glue applied under both heat and pressure.
on rYlorket
Orr & Sembower, Inc., Reading, Pa., manufacturer of packaged automatic boilers, has entered into an agreement with Lumber Dryalators, fnc., Boston, to manufacture and sell a self-contained lumber drying unit called the Dryalator,.which is said to dry lumber faster and at less cost through closely controlled and regulated heat output. The new Dryalator Division planned to ship the first Orr & Sembower-manufactured units beginning August 15. Aim of O.. & Sembower is to sell the lumber drying equipment to furniture manufacturers and other large users of lumber in end products, as well as to lumber manufacturers.
The Duro Metal Products Comoanv of Chicago 'is introducing a new improved line of heavy duty cabinet model power tools to satisfy the demand for greater safety, efficiency, longer operating life and lower initial cost. Blades are protected, belts, pulleys and motors are completely hidden
and built-in switches offer safe, convenient control at operating level. Easy access cabinets permit rapid belt tensioning and pulley adjustments. Proper air circulation is maintained through large louvered doors in each unit. Ball bearing equipped, large capacity, ruggedly constructed, manufacturer claims they'll provide a "lifetime" of faultless service. The Duro Cabinet Model Power Tool line includes a d' belt and disc sander, 26" scroll saw, 6" Jointer, 14il y J$lt production lathe, 15" band saw.
Grant Pulley & Hardware Corporation announces the Rocket 600O line of Sliding Door Hardware, "the most complete line of sliding door hardware," states the manufacturer, "ever offered the building industry under one label." Fifteen complete sets, each specially made for a specific or dual function, comprise the 6000 line. Steel and aluminum tracks are available. Single or double-wheel pivoting carriers can be supplied. A complete series of fascia tracks are also offered.
WOOD CONVERSION €O}IPANY'' lumber-Dmler Policy progrcm include: this unique dirplcy for use on deolert' roles fioors. Neorly six feer high, ir permil: the inse3lion of on ocluol "person. olitad" p'b5i'i of thc dealer. Eoch Wood Converrion Co. solesmon hcs been equipped with q comero to toke picturca of deolers who ctock Ealrom-Wool.
a product of Durable Plywood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella
Francis E. Boyd, an "old-timer" in the retail lumber and mill business in Santa Barbara, Calif. (left), is returning to lumber as a wholesaler but not as previously announced (CLM, 7/l/56).He has now decided to form his own company in Santa BarbaraFrancis E. Boyd Co., Wholesale Lumber-to retailers only, handling Douglas fir, pines and redwood.
Mr. Boyd has many friends in the retail lumber industry from his past associations as member and director of the SCRLA, Hoo-IIoo, industry golf tournaments, etc. He joined Rotary in 1919 and belongs to the American Legion, having seen service in World Wars I and II in the Army. His son, Francis E. Boyd, Jr., did four years in the Navy. Mr. Boyd should do well in his new business with his intimate knowledge of the retail lumber field and its problems. He states that he will carry on his established, conservative and friendly policies with high standards for successful operation.
The semi-annual meeting of the Western Pine Association will be held at the Multnomah hotel, Portland, September 12, 13 and 14.
Durablds fir,000,000 plant inaestment-ubich inclad.es the finest equipment aoailable-assures yoa ol consistent q"ality.
D.rning California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood Througb qualifed. iobbers only,
Dpecializing in TRUCK & TRAILER* delivery as well as Carload lots.
*All Truck and Trailer shipments protected. by POLYETHYLENE cooefing in ad.dition to tarpaulin.
Douglas Fir in ,sizes to 24" x 24"
Redwood in sizes to 12"x 12" - lengths
Planer capacity for surlacing up to 24" x
to 24' 24" to 34" x ?4" .\
Arr4strong Assigns Two Field Representstives fo West Goost
Two new field representatives of the Building Products division of Armstrong Cork Company have been recently assigned to the west coast. William A. Mixon and Ralph P. Grauer have just finished a six-months training course at Armstrong's home office in Lancaster, Pennsylvania, and are now calling on the lumber dealer trade in California.
Bill Mixon will handle the Northern California territory formerly covered by William H. Utberg, who was recently transferred to Armstrong's Indianapolis office. Grauer will supplement Armstrong's Southern California sales organization at,Los Angeles and will cover Riverside, San Bernardino. San Diego and Imperial counties.
Chico, California, long famous as the home of Diamond Match Company, has in recent years fathered the rather phenomenal growth of another budding lumber operation. This operation-a husband, wife and two-daughter combination-has in eight years become one df Northern California's largest and fastest-growing moulding mill-remanufacturing plant-concentration yard layouts, This firm is Chico Moulding Company,' owned and operated by the Middleton family, in a sure-fire combination that even the biggest of corporations would envy.
D. R. "Dan" Middleton and his wife Vada went to Chico during the early part of 1948 from Lakeview, Oregon, after selecting the clean little college town as a logical site for the establishment of a moulding mill, long the dream of Dan Middleton.
During the fall of 1948, Middleton leased several acres of property at the Chico Municipal Airport (formerly used by the Army Air Corps during WWII), installed one moulding machine and began building storage sheds and
converting several army buildings over to something suitable for housing the moulding mill. In February 1949, Chico Moulding Company shipped its first car of ponderosa pine mouldings, bound for an account in the east.
During those early years, Chico Moulding's capacity was three or four cars at best per month, a long way from the more modern moulding machines.
The success of Middleton's moulding operation quite naturally led to a diversification and expansion of the business. In short order, Middleton enlarged his dry kiln capacity to 70,000 ft. per charge, constructed a planing mill (Hooker Oak Milling & Lumber Company) which has a 90MBM per shift capacity and is capable of handling custom milling as well as Middleton's own milling, established a direct mill sales organization (D. R. Middleton Lumber Sales), built up a fleet of 12 Diesel highway rigs and, of course, leased additional airport property to accommodate the expansion.
At the prese,nt time, Chico Moulding Company and
its two subsidiary companies, occupy 15 acres at the Chico Airport. The monthly payroll averages 125 employes, and the normal inventory of mouldings and other species of West Coast softwoods runs right around 7,000,000 feet.
Dan Middleton heads up the entire organization as presi-
dent, and his wife Vada has proven most adept in the position of secretary-treasurer and omce manager. The latter position, she says, also gives her the privilege of "riding herd" on their two daughters, Pauline and Christine, who also work in the Chico Moulding offices as bookkeepers.
Working with the Middletons, and "part of our family," according to Dan Middleton, is L. G. "Len" Richert, vicepresident of the three corporations. Richert, who joined the Middletons shortly after they started Chico Moulding, is salesmanager of the moulding mill output. In addition, he also assists Dan with the purchases of lumber, which total approximately 45,000,0@ feet per year.
Equally important is Roy Bissell, who has been with the company since the first weeks of its existence. Roy is moulding mill foreman and also acts as warehouseman.
A recent addition to the Middleton "family." and one of
Conveyor System-Approximotely 300' overheod coble type, with eight 90o turns. Corriers rqled ot 75fi eoch ond spoced on 12" cenlers. Xlent condition.
One { I ) Block Brothers Glue Spreoder-l 4/', in Xlent condition.
G. l. "Jeft" lU[Y (rop lefi) hecdr the direct mill soles opororion. lhe two young lodies lop conter ore the Middleton dcughters: Pouline (lefi), now lflr:. Whirc, ond Chrirtine, Solesmonogor "[en" Richert, rop right, olso qssistc in purchoring, Dick Vicrro (lefr cenler) superintcnds lhe big l5ocre Chico Moulding ycrd, while Srerling l/lentink (right center) i: superinfendent of the moulding mill. Abe Schomus (lowcr lefi) monoges the Hooker Ook division. Tom Hulrey (lower cenler) reins rhe Chico Moulding f,eet of I2 Diesel:, servicet ond mointcins rhe rolling stock. Borbqrc Young (lower right) ftlls in on the relefype.
fsnsgy5-[pproximotely l2O,OO0, Plqin Veneers, Mokoro, Sopelli, Goboon, Ook, Mohogony ond Avodire. All mqteriol top-grode stock.
Phone: FOrest 8-84/Jr2
10176 Rush Streel, El ftlonte, Colif.
Polings - - Mortised Posts - - Splir Roils
Get ihem when you want them
5o. Pcsodeno:
855 El Gentro St.
RYon l-1197
SYcqmore 9-1197
the reasons for the increased activity of Chico Moulding's D. R. Middleton Lumber Sales division, is G. R. "Jefi" Tully, who is in charge of direct mill sales. Tully, who has had years of lumber experience, joined Middleton in April of this year.
Dan Middleton, in looking back on the success and
growth of his business, is inclined to modesty: "When you have a 'family' like mine to help run the business, a good crew solidly behind you turning out quality material, and a clean and definite sales policy .. how can you miss?" he asks.
Atlas Plywood Corporation's big flush door and plywood plant at Center, Texas, has just marked its second year of full operations by shipping its 1,000,000th flush door. The doors, which are sold under the Texcen brand in the southwest area, are processed from log to finished product under a new {ully integrated production system devised by Frank Harney, senior vice-president of Atlas. The plant also produces plywood panels'and containers.
John Eells, general manager of Atlas Plywood Corp.Western Division, announces the appointment of Bob Leonard (left) as manager of Davidson Plywood & Lumber Company in San Francisco-a division of Atlas Plywood Corp. Leonard, who had formerly been covering the San Francisco territory for Davidson, assumed his new duties on July 24, following the tragic drowning of Bob Grant, former manager of the San Francisco warehouse. Prior to joining Davidson late last year, Leonard had spent three years in San Francisco as Northern California factory representative for Parkrvood Laminates Company.
(Telt them you saw it in The California Lwnober Merchan't)
Lumber Service Company, producers of the "Market Analizer" for retail lumber dealers, has moved to new headquarters at 1100 Isabel in Burbank, rePorts Paul Hollen-
beck, senior partner of the concern- The new offices and production department of the firm cover an .area in excess of 5,000 square feet, modern in every detail.
"We now have enough space to take care of immediate growth and more or less keep abreast of present demand for our service," Hollenbeck said. The new building was especially designed to take care of the printing, layout and plan departments, which include complete mailing and production facilities. The spacious offices are completely soundproofed and air-conditioned throughout'
During the past seven years, Lumber Service Co. has grown from three employes to more than 25. Starting in Southern California, for Southland dealers, it has now expanded its services to include Texas, the deep south and all of the middle-western states. Chariie Peirce has been pioneering the service in Texas for the past three years, and plans call for opening the eastern territory early next year.
Assisting Hollenbeck in the administration of company afiairs is Marshall Topping, partner in the firm, who handles public relations and management of all production and distribution.
Blake Blakely, a l0-year man with Hayward Lumber Company, Los Angeles, has recently been appointed assistant to Hollenbeck and Southern California contact man with the dealer trade. Louis Hopkins, a 2l-year lumber veteran in retail sales, is in charge of surveys and statistics. Fred Eggers has been appointed Mountain States representative, with headquarters in Denver.
The national sales headquarters of the firm have been established in Chicago, with Bob Yuil as director of sales throughout the middle-western states. He rvill be assisted by Joe Kurth, Jim Reinhold, Jr. and George D. Jones. "We intend to build a public relations and sales staff that will be able to cover the eastern seaboard starting early next year," Hollenbeck declared.
Guv Rienhart, veteran Southern California retail lumber-
RYon l -7123
man, has been placed in charge of office and production management. With this well-organized set-up, Lumber Service Company expects to double the number of clients presently using the "Market Analizer" within the next year, it was said.
Attendonce Job for Kennedy
W. P. Kennedy, Jr., president and general manager of the T. H. Rogers Lumber Co., Oklahoma City, has been appointed chairman of the dealer attendance and promotion committee for the 1956 Exposition of the National Retail Lumber Dealers Association in Chicago, December 10-13. A member of the board in the National, he has been active in planning the Exposition.
o Dove loshley
o Bill Eqgon
35 N. Roymond Avenue
Pqsqdenq l, Colifornio
TWX: Pqsqcsl7224
' RYqn l-0614
Bronch Oftce:
o Pele Gqmmill
P. O. 8ox l4l, Felron, Colif.
Phone: (Sonlo Cruz) GArden 34386
Teletype: S CRZ 73
t22t 8rh $. Arcqfq, Coliforniq
Rcmono Slreel Pqlo Alro, Colifornio
-w-esrER-N 'FY KILN
535
L. W. illclcDonsld Co.
U/rclenk Alunlten aruA S/44rfhq
Represenfing: Wesl Weoverville Mill ond Lumber Co.
P & N Logging qnd Lumber Compony
Douglcs Fir qnd Redvyood
Dty or Green
Whire Fir Cedqr
(Continued irom Page 22)
'general meetings, there are also caucuses and committee meetings in session, such as: Good of the Order committee, Resolutions committee, Administration committee, Nominations committee.
The Committee reports are presented to the convention
for acceptance or rejection. The convention vote determines the final action on recommendations.
The business of the convention is conducted by delegates representing the clubs and the general member-
ship; namely, one delegate for every 5O members, or fraction thereof. All members of Hoo-Hoo are welcome and encouraged to attend our convention.
On the fun side of our convention, we have plenty of that also, particularly at our next convention, in San Francisco. Usually one of the outstanding speakers in the nation will address us at a mixed luncheon with the ladies. And a dinner show that surpasses anything, as the best talent possible is obtained, regardless of cost.
Many Hoo-Hoo Clubs pay the expense of one or more delegates; however, it should be a must for every club to send its incoming president to the convention. This would make a better united Hoo-Hoo, and would give good men an incentive to become president of their club. How to finance such an undertaking, can be worked out easily by
various types o{ beneficial meetings or parties. Each club should build up a special fund, to be used only to send its incoming president to the next convention.
"Health, Hapoiness and Long Life" was chosen as the motto of our Ordbr, whose princlpa.l purpose was declared to be the promotion of these benefits, through a spirit oi brotherhood and fraternal association.
To put The Golden Rule to govern our life and business activities-that is an ideal to which Hoo-Hoo subscribes. Its Code of Ethics is the essence of these fundamentals. Its slogan, "Through Hoo-Hoo a United Lutnber Industry," affects its principles, aims and objectives.
The Hoo-Hoo Code of Ethics is older than that of any service club. It contains the Nine aims and objectives, to encourag€ friendly relations, confidence and cooperation among lumbermen, and to foster all activities that benefit the lumber industry and humanity.
At this time, we have approximately 13,000 active Hoo-ffoo members in 106 active clubs throughout the USA and Canada. Yes, also in Hawaii and the philippine Islands. Our membersh.ip contains: approximately 48o/o Retailers, 300/6 Manufacturers, l|o/s Wholesalers and 4o/o Associations.
It is our desire to have top management as Hoo-Hoo members and active in club activities. If we. accomplish this, it would not be hard to have the man that works behind the counters also active. To help accomplish this I have drafted a letter to "top management', to ask for their assistance and cooperation, in helping to build HooHoo for a better and united lumber industry. Should vou
Doors, Flush ond Ponel
Douglos Fir Plywood
Hordwood Plywood
Oregonbord
Hondy-Hooks
Decorolive Ponels
Hercules Utility Tobles
Atlos Folding legs
Woodlife ond Por
Borden's Glue
Cholkboords ond Bulletin Boords
&iri"ro Combination Soort
Avoiloble in Mohogony, Birch, Ash & Douglos Fir
LOS ANGELES 58, CALIF.
5024 Holmes Ave. Phone LUdlow 2-5311
know anyone to whom you think this letter should be addressed, please let me know.
At our last Supreme Nine meeting, each member pledged that the membership in their jurisdiction would have a net gain of lo/o at the end of their present term. This would be accomplished by initiating new eiigible members, and reinstating many that have fallen by the wayside. To make
this effective, we must have everyone's help. This would give us a net gain in membership, by September at the convention in San Francisco, of 1300. We must go forward, and it should not be difficult during our nation's expanded building program.
It is a pleasure to have had the opportunity to serve you and I sincerely hope to see you in San Francisco'
Douglos Fir Ponderoso Pine Associoted Woods
lumber & lumber Products
SAN FRANCISCO 24, 1485 Boyshore Blvd... JUniper tl-5262
Lift Truck Stocks lnside R.qil Cqr;
Car loading of lumber with 4 fork-lift truck working inside the rail car is discussed in Field Report No. 33, available from Hyster Company. The operation described'is that of Western Studs, Arcata, California. A case-history type format explains the profit-producing technique. A compact 4,00G1b. Hyster lift truck is transported "piggy-back" into the car via a lift from a Hyster 15,000-lb. capacity truck. The unit loads of lumber are transported to the
lmpofied ond
Single
DOUGTAS
Hardbogrd
CelotexForest Harilboard
WHOLESATE tUfrIBER, ond Commission Broker
lf you wqnl me personolly' coll LUdlow l-A778i ff onyone ot Angelus HcrrdwoodLUdlow 7-616A
I want a good MILI colni.ion that can furnish good Fir Dimension-Good Studs-and good Fir Boards, and I am not hard to deal with. I have an outlet for plenty of this if I am COMPETITMand I haven't had a credit loss in twenty years.
remarkably efficient technique for speedy car-loading. The report is three-hole punched for ready reference in binders. Write Hyster Company, 2902 N.E. Clackamas Street, Portland 8, Oregon, requesting Hyster Field Report No. 33.
(Tell them \ou scrw it in The Californi.a Lumber Merchant)
George Harpole (left), for the pqst trvo and one-half Years associated with Pacific Fir Sales, has joined the sales staff of Golden Gate Lumber ComPanY, reports Paul Gaboury, owner o{ the Walnut Creek wholesale lumber concern. Harpole will continue to service his old customers in the San Joacluin Valley region, as well as the Bay area, for Golden Gate Lumber.
A native Californian and a graduate of Montana State university, Harpole began his lumber career several years ago with Potlatch Forests, Inc., in Idaho' He later joined Weyerhaeuser Timber Company and went through that firm's sales training program just prior to joining Pacific Fir Sales at Oakland.
In addition to Gaboury and Harpole the sales and office staff of Golden Gate Lumber Company includes Hank Vilas, who joined the firm in October of last year, and Mrs. Eleanor Seiberlich.
Laguna Beach, Calif.Another customer boosted the Ward & Harrington Lumber Company retail yard here in the contest being conducted by The South Coast News. The first-prize weekly winner, Mrs. Helen Wilson, said in her entry:
"Dealing with the Ward & Harrington Lumber Company has left nothing to be desired. My order was promptly filled by an interested salesman and the promise of delivery next morning was kept by the young truck driver who rustled the heavy load some distance, making several trips and refusing to take a tip. The crowning test came when
'Brecrkeven-Point Confrol' by Kronz (Continuetl from l'age 32) expenses, the problems ,,i c,rmputing a breakeven poirrt are m()re difficult. One must think of profitsvolume \ markupexpense rvhere extr)ense is c<;n.rposed of both the standby expenses and the variable expenses. To construct such a chart requires a little knor,vledge of statistics and great deal of information from the accounting department ; and then tl-re value of the chart will be dependent upon both the proper figures and the proper use of them.
(a) Standby Expenses: A list cif all exltenses that nould exist if open for business rvith minimum inventory but doing no business.
(b) Variable Expenses : ^t list of all expenses, month lty m<inth, u'ith associated volumes. From these expenses the standby expenses are deducted. The results are tl.re variable expenses. Old expense figures are then brought up t<r date for current labor costs and so forth.
(c) For each variable expense, a trend line is contputerl to cletermine just hotv that expense changes u'ith r-olrrme. A scatter diagram shou,s the trend (regressior.r) line for :r particular expense. These trenrl lines n.ray be cletermirred from the total iten-r of expense or onlv tlie varialrle part of it. Using standby plus variable gives the ac1r.:rr-rtage of
I returnecl a srlrplus cheerftrllr- refuncled m1 satisfied cust()mer."
of material and iln()ther eml)lovee luloney. 'fhcv havc e:trned arrothcr
Wbolesale
time. For example, the line levels off at 750,000 feet. There the company tends to become more efficient due to better utilization of resources. However, at about 1,670,000 feet, the line becomes steeper indicating a loss of efficiency due to such items as nerv help, expansion of overhead costs, increased inventory control, g'reater stock levels, etc. Tcr make this into a breakeven chart, performance figures are now needed.
P.O. Box 508
Phone: CYpress ,-8O5, San Jose 27, Calif. Teletype SJ-54
being able to find the first point on the diagram.
(d) The values of the individual expense lines are then added together to give the total expense curve.
At this point it is possible to see graphically the relationship between expense and volume. Certain facts about the efficiencv of the oDeration become evident for the first
The profit for each month of past history rviti-r its associated volume is now needed. This is again tempered to reflect what it would be with current labor costs and so forth. The profit (loss) is then added (subtracted) from the basic expense line. This rvill give the gross line. This line may be determined by the average markup per thousand times the volume, and again using the scatter diagram technique determine the gross line.
This is the basic breakeven chart. Based upon the l-ristory of the company, it will make or lose money at any specific volume as indicated by this chart. On the chart shorvn, the yolume necessary to break even is 990,000 feet per month. At any volume greater than 1,340,000 feet per month, there will be no increased profits. (The larv of diminishing returns is set in motion.)
This chart has been found most useful where the operations have follor'r'ed the pattern of the past. But rvhere the operations suddenly change (doing individual homes to doing a tract or hotel), then the breakeven chart does not take into consideration the change of operation and u'i1l give a \vrong picture.
Reference No. I gives a method of computing breakeven point that follorvs the usual accounting methods.
The breakeven point rvill move u,ith changing conditions, and in moving it will give a u,arning to management of what action should be taken. It can move bv virtue of a factor rvhich r,vill increase the expenses, such as. a new union contract. In this case neu. charts should be prepared. But most often it lvill change bv a change of the volume-
margin relationship. To see hon' the breaket'en point changes nnder these conditions, a markup breaker.en chart is constructed.
We already have the information necessary to construct this chart; the expense-volume relationship is used here.
Calculations are quite easy. Margin (average per thousand markup) times volume minus expenses are equal to zero at the breakeven point. Expressing this differently, expenses divided by volume is equal to margin, at the breakeven point. The markup breakeven chart points are determined by taking selected points along the expensevolume curve and dividing each expense by the associated volume to obtain the expenses per thousand at each r.olume. This r.vill give profit-loss area.
The company may have been doing business at one million, four hundred thousand feet u'ith a markup of $25.00 per thousand. If they are'planning to reduce tl.reir volume to one million feet per month, then they rvould have to have a markup of $23.00 to break even, and a markup of $27.00 to have the same profit as before.
I believe at this point I should point out that our use of one chart has been most successful in estimating of profit, loss, or breaking even for a month, but in using another chart at reduced volumes, due to competitive business, we have never found a r,vay to get the required markup for a very slow period.
With breakeven-point thinking, it is possible to compare the past rvith the present and to nse these to plan the future. This analytical tool presents a guide to manirgement thinking. It cannot cllre any of the ills of the in-
25914 President Ave., Hortor Gity, Collf. P. O. Box 667
Telephone DAvenport 6-6273
dustry or make up for poor management, but it certainly helps present the price-volume relationship in a convenient precise form.
At the first of each month we hold an executive meeting of the department heads. At this meeting we consider the last month's business and plan for the current. After considering the past business, we then check our breakeven charts. From the first chart and anticipated demand, we find our desired volume for the month. If it is decided that we wish to do one and a half million feet business, our budget for expense from the one chart would be $28,500.@. Looking at the other chart we determine that our minimum
average markup per thousand must be $22.50 if n'e are to break even.
This is then our operation plan for the mc,rnth. To follorv this through rve look at our backlog from the previous month and see that rve have one half million feet backlog. If we desire to have one cluarter of a million feet backlog at the end of the month, we then have a sales plan of selling one and a quarter million feet for the month and delivering one and a half million feet. To reach this desired goal lve prepare a "Daily Operations Chart."
On this chart, a solid line indicates the desired sales; a dashed line indicates our actual sales. Along the bottom are the working days of the month. At any time during the month the total sales to that day may be determined by just reading the volume associated rvith that day. Further, the estimated total sales for the month may be determined by laying a ruler from the beginning to the current day and reading the last day, this estimates that the remaining days of the month will show the same as the first days.
Each day the sales are plotted on this chart and, when the sales fall below the desired line, an increased sales effort is put forth. We do not have a single salesman on the road and use only one service man, so that our primary sales tools are prices and service. When the sales start to rise too far above the desired sales line to indicate an approach to the point of
Douglos Fir Knotty Cedqr Hqrdboqrd
-Combination Screen DoorsOftce ond Worehouse: 6614 Bondini Boulevord Los Angeles 22, Cslitornis
PHONES: PArkwoy 8-389t
diminishing returns, we simply do not figure any further, and/or raise our prices.
()n the delivery part of the chart, the <lot-rlashed line inclicates orrr desired delit'eries arrd the dotted line in<licates ()rlr actrral deliveries. \\Ihen our actual deliveries exceed that u'hich is desired, rve reduce overtime and take such other steps as are riecessary io hold them in linc. Hor,lever. this is rare. Usuallf it is the other rvay and rve are c()ncentrating on increasing. our cleliveries by sencling larger loads, increasing ol'ertime ancl taking sucl.r other spee<I-up procedures as are llecessarv.
REFI:lttENCES:
l. Gardner, Frecl \,'., "Breahezten Point Control for Higher Prolits." Haruard Rwsiness Rcaiew,32,1954 pp 123-130.
2. "A Techniclue for Graphic Production Coorclination," Departmcnt of the Army, March 1952.
3. Kranz, F. H., "Rreakeven Point Charting," June 19511.
1. "Breakeven Point," N.A.H.lJ. Correlator, 8, 1954, No. 6.
5. Dixon and Massey, "Introduction to Statistical Analysis,', fuIcGraw and Hill Booh Company, Inc., New York 1951.
6. Fry, T. C., "Industrial Mathentatics, "Bell System Ttcltnical Journal (July I94l\.
ACKNOWLEDGMENTS :
The author rvisl.res to express his appreciation to I)r. David S. Stoller, Rand Corporation; Dr. Edr,vard p. Coleman, Professor of Engineering, UCLA; Sheldon Hayden, Santa N{onica City College, and to the staff of Golden State Lumber Companv for their revieu. and criticisms of this talk. He also lrishes to express his appreciation to James Gu'ilt, n'ho prepared the charts for this talk.
RAymond 3-366t
I. S. Bror,vn, president and general nanager of Industrial f.umber, Glendale, annotlnces that Larry \\rhite, former general manager of S.rvede Basin Lumber Mills, Grants Pass, Oregon, has joined the Industrial sales and procurement department. White lr.ill rvork sales in Southern California and n'ill also keep in direct contact rvith the mills in Northern California and Oregon. ,,We are no\\r in a position to secure lumber in volume for our Southern California accounts," Ilrown declared.
Larry \Vhite has lteen iclentified in lumber sales and orocluction for the past 15 years. He is a {ormer directoi of the \\restern Pine Association and a menrber of the \\rest Coast Lumbermen's Association. He u,as t.ith the S.rvede 13asin organization for or-er 10 years ar.rcl admir.ristra.tor of the.firm's business for orrer fir.e vears. The White family has established residence in Santa N{onica but expects to move to the North Hollyrvood l,alley later this fall. Larry's u,ife, Genevieve, comes from a long family of lumber folk and their children, Larrr', Jr., Boll and Robyn, rvere raised in the tall tir.nber country.
Ellis Palmer is non' purchasing agent for the Simplot Lumber Company, Caldrvell, Idaho. Ross Dimr.nick, former purchasing agent, is no longer connected with Simplot due to employment in Boise. Ross rl,ishes to thank everyone for their cooperation during the past years rvhile rvork_ ing for Simplot Lurnber Compan.r', reports James F. Oakes, oflice manager.
Bate-Position wcrnted $2.00 per column inch
All others, $3.00 per column inch
Closing dates lor copy, Sth qnd 20th
WE HAVE A POSITION for a good retail lumber and millwork salesman. Must be able to tuad pi.tt" and list stock. Job offers perrnanent po-sition and real oppoitunity with large, established San Francisco Bay area yard' All repties will be held in strict confidence.
Address Box C-2546, California Lumber Merchant 108 West 6th St., Room 5{8, Los Angeles 14, Calif'
RETAIL YARD NEEDS COUNTERMAN
With thorough understanding of retail lumber- business and willi9S to work. Mrist be exceptionilly good at figuring lumber. Call Mr. McCoig for appointment.
TARZANA LUMBER COMPANY
Tarzana, Calif. Phones: Dlckens 2-3186, STanley 7-0333
WANTED
Combination shipping clerk and yard foreman. Retail yard' Monthly salary $60G-PLUS.
Address Box C-2534, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calil.
WHOLESALE DISTRIBUTOR requires manager new department imported plywoo{ aTd manufactured items. Age 30 to 45. Fully qualified as to previous success with these lines locally and nationally.
Address Box C-2549, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
SALESMAN WANTED
Well-established California manufacturer and wholesaler of west coast lurnber products expanding their Southern Calif. sales office. We are looking for a young, experienced salesman with a prov.en background in-wholesile se-liing-who desires a better opportunity with-a successful and experienc-d company. Excellent opportunity for right man. Salary, etc., open. Alf replies in strict confidence.
Address Box C-2543, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
IMPORT PLYWOOD TRADER
Salesman wanted by old established California importer to cover Southern California market. Excellent opportunity for qualified man thoroughly experienced in plywood and acquainted with jobber trade. Salary open. Send full details to:
Address Box C-2547, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
SALESMAN WANTED
Lumber and Plywood salesman wanted by well-rated Los 4'ngeles Wholesaler, for combination outside and telephone selling. W-e don't care how old or young you are' if you are in good health' ho-nest, intelligent, and witting to work 4O holrs per week. Salary and expenses. All replies treated confidentially'
Address Box C-2545, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
WHOLESALE LUMBER SALESMAN WANTED
Youns man wantd for sales stafr of wholesale lumber firm in Souttiern California. Experience NOT cssential but must be aggressive. personable, energetit. Unlimited o,pportunity with rapidly growing'n-ational concern. All replies confidential.
Address Box C-2544, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
Energetic young man to learn hardwood lumber sales. Permanent positibn with future offered to right man.
PENBERTHY LUMBER CO.
58(X) So. Boyle Ave,, Los Angeles 58, California Phone LUdlow 3-4511
Nomes of Adverli:crs in thir Dcpcrtmcnl uring o blind cddress cqnnol bc divulgcd. All inquiricr ond rcpliu rhould be oddrecsed to kcy rhown in thc qdvcrliccmonl
In Solinos, Colif., o fost-growing community ond qn excellent plqce to live. Five lorge subdivisions ore now being developed with over 5O0 building sites. This yord is one of lhe lorgesl in Sqlinqs ond in qn excellenl locolion on spur trock. Deluxe riftce qnd slole buildings. 397x262 ft. yord-oll fenced. For price qnd furfher informqlion see:
JACK PRADER-REALTOR
8r,& Wesr Gqbilsn 9treet Solinor, Colif. Phone: HA 4 4821
EXPERIENCED LUMBER SALESMAN AVAILABLE
Want selling job in San Francisco, Oakland or San Jose area. Four years in the lumber business. Last t\nlo years selling wholesale, one year mill experience and one year in.retail yard. Collegd graduate. PATRICK L. KENNEDY
259C Robinson Avenue Santa Clara, Calif.
Phone: CHerry 3-9989
LUMBER SALESMAN AVAILABLE
15 yrs. experience calling on retail yards and induitrial plants with No; Calif. broker. Rail and T&T shipments in Ponderosa Pine, Douglas Fir and Redwood. Available immediately.
Address Box C-2542, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
EXPERIENCED WOMAN DESIRES POS,ITION
12 years lumber and lumber products. Thoroughly familiar with costing and pricing, credits, payroll & taxes, insurance, inventory & all office detail. Los Angeles area-preferably West.
Address Box C-2548, California Lumber Merchant
l(B West 6th St., Room 508, Los Angeles 14 ,Calif.
FOR SALE-SEVERAL LUMBERYARDS
Two of them in Southern San Joaquin valley; the others in Los Angeles area- See our advertisement in July I issue of The California Lumber Merchant.
TWOHY LUMBER CO.
7l+ W. Olympic Blvd. Los Angeles 15 Rlchmond 9-8746
NEVADA RETAIL YARD FOR SALE
For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the fastest-Coing areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease.
P. O. Box 661, Fallon, Nevada
Lumber yard with re-manufacturing plant and with or without 60M Steam Dry Kiln, Re-manufacturing plant has #408 Woods Matcher 6xl5 with Double Profile, BB Side Heads and several pattern Heads. 54" Resaw-tilting Feed Rolls. Self-Feed Ripsaw. Cut-Ofi Saw. Grinding & Filing equipment. #150 Hyster Fork-lift. TERMS. Will sell or lease land.
1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7881
TED AVRAffI
RYon l-7164
P. CD. Box 1282, Lo Conodo, Coliforniq
Fork Lifts and Straddle Trucks. Complete shop and field service. Portablc Wclding, -lqgcial labrication, Steam Cleaning and painting. Scrvice Available 7 Days a Weck. All work guiranteed.
COMMERCIAL REPAIRS AND SERVICE
1115 North Alameda Street, Compton, Calif.
Phones: NEwmark f-8269. NEvala 6-4805
Late model Lumber Carrier-excellent running condition. 66,' Blocks, can take 56" Blocks. TERMS.
1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7881
Two Gerlingers-&ton capacity
These machines are in good operating condition, BURNABY and WILLIAMS
6102 Sepulveda Blvd. Van Nuys, Calif. STate 5-6561
Fully equipped 275-HP Peterbilt Truck and Reliance Trailer. Ball bearing lumber rolls. Reliance type Tie-Down Winches, etc. Also D-7 Cat. with blade.
HESS LUMBER CO.
Haven Ave. East of Bayshore Hi-way. P. O. Box 1032 Redwood City, Calif. Phone: Emerson 8-3906
2 USED RESAWS FOR SALE
One 54" American No. 111 ball-bearing with motor; tilting rolls and self-centering; overhauled and first-class. Orr.e 42" American No.-4 ball-bearing Band Rip & Resaw; tilting rolls; a perfect small yard machine. Very attractive prices.
ALF,RED S. KNESBY
1046 South Olive, Los Angeles 15, Rlchmond 8-6466 Pasadena Phone: SYcamore 2-2260
Btg Dttcovn|s on l{ew Surpfus Patrs lor All lfukes and iiirldcls of Forklllts
Used Good, Reconditioned or Rebuih & crd. 2,OOO-!S,OOO tb. cop.
Hytter 150 ..15,000-lb. Copqcity; rebuilt ond guqronlecd
Hyster 75 7,500-lb. Copqcity; reconditioned
Rotr l9 HT , 6,000-lb. Copocify; recondition€d
Clork 6,000-lb. Cqpocity, r6built ond guorontosd
Clork . , 3,000 ond 4,000-lb. Copocity; reconditionod
Towmotor LT56 , 6,000-lb. Copocity; ,sbuilt ond guoront.€d
GERIINGER FORK-LIFT, 12,OOO lb. cop.
Porlc for GaterpillortnternolionolLe lourneou
lorain - BuckcyeEuclldNorlhwesletc.
TERMS AVAITABIE
17 GFll Port.
Gompressors, Rebuilt "--..-.-.----.-..-----...-$375
JOSDPH & s0NS,lNc. EsrABLlsHED leo6
I2324 CENTER STREET
NEVADA6-97II
YOU CAN BE FAMOUS
_Ledlng Public Relations firm will add a client in lumber field. Publicity, p^rinte$rnaterial, speeches, counsel for g250 ;o"thty. I(epues conndentlal.
THE PUBLIC RELATIONS CENTER 3259 Wilshire Blvd. Los Angeles 5, Calif.
.
FOR SALE
One Berlin 40"-3-drum Sander with ls-Hp motor and starter. Good shape. $950. One American #2?-l4,,xd,molder *iit ZO-gp motor and starter, hoods and pipes. Good shape. Tbis rnachine will convert to- -excellent, -ball-bearing 14" molder. - Only 9425. Call col- lect for additional information. Phones: 624 or 629.
SAN LUIS MILL & LUMBER CO.
246 Higuera Street San Luis Obispo, Calif.
Rogers No. 2-12" Radial Arm- 220 volt--2-H.p. electric. $195.
8272 Compton Avenue, Los Angeles
LUdlow 2-9103 AXminster 4-2559
ffi "GIPO' LUMBER HANDLING
Labor available for Car Unloading, Sorting, Sticking. .,Free', 1956 Printed Price List. ArrangementJ'made f;; Lift or-Carrier Hiuls from any public team track=s.
HOLIYDAIE (Sourh Gqrel CAUF. METCATF 0.3t05
CRANE & CO.
5143 Alhambra Avenue CA. 2-8143 Los Angeles 32, Calif.
(Continued from Page 1) 'most three years.,reported the Douglas Fir Plywood Association. l^l".lgt*l^.1 121,257,000 feet in mill orders was second only to the 125,53I,000 feet ordered in the last week of October 1953.- Orders climbed 13.4/o above production of 106,927,000 feet in the week fol- lowing the -recent price drop on the quarter-inch key grade. prodrrction its_e^lf was yo ?r!% lrgyt the previous week ani Ig.9yo above the same 1955 week. The DFPA reported a new record in blvwood pr_oduction capacity was reached during the week when thiee new mills boo^sted potential output to 117,495-,000 sq. ft. a week, compared to 114,820,000 feet forme,rly. This is an annuil rate of .5;g70,0d0,000 feet or almost a billion feet higher than the record set iil 1i55.'
Total retail lumber stocks on June 30 were estimated 5,183,000,000 b.f.,2.4% less than May 3l but O.3Vo above the level at'the'end of June 19-55. Retail lumber sgles during June were 0.1/o below May and, 9.4/o less than June 1955, reported the National Retail Lumb* Dealers Association.
(Tell them you, saw it in The California Luynber Merchant)
Over 1,300,000 B.F. Copocity per Month Fully Auiomotic Controlled Kil ns-Sorting CTOSE ,IAECHANICAL STICKING-no worped or twisted lumber
Harold A. Niw, Pasadena rvholesale lumber distributor, returned from a "combination" s'rving through northern California and the Pacific Northrvest during August.
Moise Penning of Hill & Morton, Oakland, returned Aug. 6 from his vacation, which was spent in northern Washington and returning via eastern Oregon, where he enjoYed some excellent fishing.
Norman Davidson and Chandler llart, executives of Pacific Wood Products Co., Los Angeles, returned early last month from an extended sales survey through Texas and Louisiana'
Ed LaFranchi and George Hull of Pacific Forest I'roducts, Inc., Oakland, rvere elected president and a director, respectively, of the East Oakland Rotary Club recently. Their terms run trntil June 30, 1957. The last project accomplished by the fast-moving club u'as the establishment of a family barbecue center at the Arroyo Viejo Park in East Oakland.
Charlie Wilson, president of the nerv \\roodside Lumber Co., San Francisco, took a rveek during August for a srving through the Medford-Eugene region
of Oregon and back dou'n the Redrvood Highrvay to call on mill connections.
Bob Patrick, manager of Emsco Plywood in Oakland, visited n.rill connections in Seattie, Irortland, Nlediord and Springfield late in July. The 1800-mile trip rvas covered in just four days via the compar-ry's plar-re, u,hich Bob pilots.
R. H. Goodwin, rvell-known Southland lumber salesman, has joined Clough Lumber Company, Downey, according to George Clough, and will cover the south: ern counties inclucling Orange, Riverside, San Diego and Imperial.
5qn Rqfoel Lumber Co. ..,.......,.. Sqnford-Lu55ier, fnt. ---.----.....-.... Soni-Top, Inc. .-.-----.-...-. -.
Sontq Fe Lumber, In.. -...-............
Securily Point MIg. Co. ....-...... Shirely, Alon A. .-......................
Sierro Lumber I Plywood, Inc. Sierrq-Nevodo Pine Co. -.-....-.---..
.75 .,| .31 .25 _65 Sierrq Redwood Co. ..,.-...-.----.-.,---.--..---.,,---- t
Simmons Hqtdwood Lumber Co. --,. .,-------.-l5 Simpron Redwood Co. -..--.---.....----.--..,-,-.,,-t 5mith, llemqn A. -,..-....-...-.---.,...,...----,--..,.. I Smith Lumber Co., Rqlph L. -..-.-.-.-.-...,.....-42 so-Col Building llqteriqle Co., lnc. --,,,.-...37 South Boy Lumber Co. ---..,,-.,----.------.-.-,-...--57 Southern Colifornio Lumber Soles,--...-,-.-- | Southwe3t Plywood Corp. ...--.----------..---.---.--66 Soufhwe3fe.n Portlond Cement Co. .---..-, r Srohl twber co. --.-..--.,-.----,--..-----,-.--..----. 7l st@dq.d Lunber Co.. lnc. ----.-----..--.,--.--.73 Stqnton & 5on, E. J, --,....-..--..--.-.........-..--.. I Stewdt Plywood Co., O. W. .-,--.-...-...-.....71
Slroble Lunber Compony ..---.---.--......-..----... *
Superior lumber Sole Co. -------.....-.....--..-. *
lotmo Lumber Sols, In<. ----..---,,---.-...--.--39
Tolbof lmber Cmpony -----.---------,----.--..-.. *
Tdrdy, Joe --......-.--..72
Tqrter, Webtter & John.on, Inc. --.-----....--..34
loylor llillwork & Stoir Co., In<. .-..-....--* Tinber Engineering Go. of Colif. --..-.....-.35 Ttwco, In<.-.....--.-.. Triongle Lumber Co. .-.-....-.........74 ..........,,.-.-_. t Trinity River Lumber 5oler Co. -.--.-----.--..* Troplcol E Werlern Lmber Co. --..........---* lwin-Cify Iumber Co. .-...--.............-..-..,--.-* lwin Hqrbors Iumber Co, -----.--...-.-....-----.-tt
U. 5. Plywood Corp. -.----..--.---........--.-...--.-*
Union Lunber Co. -.-.-..-.
Upron Compoy, The..., Vqn Oosling, Peler J. -........-.----.--.-,----,.---,-36 Virodor Co., The .--.----,...--.-....--,.......--,-.-.---5O
Vollrtedf Kerr Lumber Co., The...,-..-.--.'.-,-- *
Wolker E Son, T. V., In<..........--.-----.-,-,--:l
Worren Soulhwesl, lnc. .---......-..--.,....-------.*
Wotlr, Corl W. .--....-.....-.....-........--...-.....--. {t
Wendling-Nothqn Co. -......-.-........-.,-.,..------..1 2
Weit Codsl Lumbermen'l Asn. -..............,27
Wegl CoogtScreen Co. ..-,-,----.-.---.,.----------. j*
Welt Coosl Timbet Productr Agency --,--..- {.
We.lern Door & 5qh Co. --.-------,,--,-.,.-----,*
Weitern Dry Kiln .---.-..-..........-..--.-.---t----...-.67
We3te.n Lumber Co. ..-..,...-..-,..--.-.--.-.---.......76
Weitern ,vlill E Lunber Co. .-.-----,--.--....--.. *
Weilein Pine Arociqtion .-,-,,-------,-...---.---.44
Wesfern Pine Supply Co, ...-..---,---,,---.--....-. *
Wesfern Stoter Plywood Corp. ..----........-..*
Weyerhqeuser Sqler Co, ----....---............... *
White Broi. --.-.-----..o).F.C.
Windeler Co., Lld., George .-..--------....--.... *
Winton LcmbGr Soler Co. .----------,--....--l.F,C.
Winton Lumber Whlre. Diltri., Inc.......1.F.C.
Wod Covenion Co. ....,,-------,-------.-.-----.--.. {t
Wood tvmber Co., E. K. ------.
Woodride tomber Co. -,---,------. .......__..73 .....-..,-*
Zeermon Plywood Con. -..-...,__.--.,_..-.._O.!.C.
Ziel & Co., In<. ......-.-..-.-...,...,........--....--.,,. *
I
LumberCo..,......'.. ..TBiaitvZSZ6 r Lunber Co. .nyo't-iiel Avrcm .ni4-'t-tt6; Bccl, J. Willicm Lumber ...ADcu l-436i Bgus!, 9crl w.. ..... .....htd; i-6r4i Blis C Gdtes Lunber Co. RAvnoad r-lsgt-r-iiil
Dqug!, (.;crl w....... ........Rycn l-6392 Gdres Co. RAymoud g-iSgl{{A5{ Brewstsr, lyle _d Associctoa -......DUEkiil a-liti Erowa Tinber Conpov.. -. - .BRadehaw 2-ulrtta
SAN BERNARDINO - RIVERSIDE
Inlcud Lunber Conpanj. Zeegmqn Plywood Corp.... ..9-"731 LONG BEACH LUMBEN Ccl-Pccilic Redwood Sqles .......HEmlock 7-7{31 Consolidcted Lumber Co......... .HEnlock 6-7217 E, L. Beitz Co...... .......IlEntock 6-96{7 BUILDING MtrTENIALS Dolco Manulccturing Co. .........GlrliEld 2-6596 SAN DIEGO IUILDING Mf,TENITLS Cobb, Co,, T. M.. .. ..BElnont 3-6673 Unitcd Stal€B Plywood Corp.......BElnoat 2-5178 SANTA BARBARA I.UMBEN Boyd Co., Frcaqis E. ...WOodlcud 2-6462
