ITT. E. GITBERT

Ul&*Je alorrdf Pdo&rcJl

Distrihution Through Retail Yards Only

. Ofice lo9l Pqlm lerrcce PASADENA 6, CALIF.

Phone SYcomore 4{670

Successors to the First Vheeler Lumber Operations Established in 1795

WHEELER PINE CO.

Monufocturcrr qnd Wholesolerl of WEST COAST TUMBERPRODUCTS

Fronk Du Pont J. P. Wheeler ftlgr. Pine Dept. tlgr. Flr DePt.

Tetephone EXbrook 2-3918-Telerypc SF 650 Millr qr Klamorh Fallr, Orcgon sAtEs oFFlcE-Russ BLDG., SAN FRANCISCO 4, CALll.

Huge Paraffine Road Sign

One of the largest signs of its type has been added to the array of electric signs along the East Shore highway in Emeryville, California. Sixty feet in height and 150 feet wide, with letters 16 feet tall illuminated by Zeon high intensity tubes, makes this sign one of the outstanding electric dispiays in the bay area.

In an elaborate flashing arrangement which can be seen for many miles around San Francisco Bay, "PAINT," "ROOFiNG," "LINOLEIJM," flash in sequence, while the trade name of The Paraffine Companies; Inc., "PABCO," throws its readable beam across the bay to San Francisco.

Close to the Eastern end of the San Francisco Bay Bridge, this new sign, consuming 10,000 watts per hour of electricity and supported by a steel framework weighing approximately 25 tons, lights up at night 2000 square feet of por'celain steel letters.

Home Heating Facts

Washington, D. C.-If a man'tossed every third shovelful of his coal onto the ash heap, he would be considered a foolish man, but this is approximately what happens in the average household as a result of faulty heating equipment, inefficient firing and other heat wastes, it is reported in an article on "Fuel Consumption in the Home," to be published in Technical Bulletin No. 5 of the Housing and Home Finance Agency.

Surveys on heating of homes, the article states, show that the preponderance of complaints on heating systems was due to faulty equipment (42 to 73 per cent). Improper firing caused from n b 40 per 'cent of the complaints, while chimney and draft troubles caused most of the remainder. Wrong coal selection was responsible for up to 5 per cent of the complaints, but most coals apparently were capable of satisfactory firing when the proper methods w€re used.

Probably the most effective means of saving heat and fuel is in the use of proper insulation methods for the dwelling, the article continues. Other items rvhich should be considered are (1) the decreasing of the average temperature rvithin the house ; (2) the night shut-down of the heating plant, and (3) the cutting off of heat supply to unoccupied rooms.

I. B. Iruin Promoted

ST. LOUIS, MO., August l4-Appointment of James B. Irwin, Jr., as Assistant to the President of Monsanto Chemical Company was announced today by William M. Rand, President. Irwin is at present Supervisor of the Chlorine Department.at the company's Monsanto, Illinois plant. He succeeds R. U. Haslanger, who has been named Assistant to the General Manager of the .Western Division, at Seattle, Washington.