ornamental ceiling at minimum cost

Becaase Homasote is d.ifferent-truly modern ceiling designs are now possible. They give the home new interest and new sales appeal. They are fast and easy to buildand at a f.ar lower cost than with any other materials.

.Homasote is d,ifferent because it combines so many qualiry features in one material. Flomasote Big Sheets produce almost any rype of ceiling design with only four or five pieces. These attractive panel effectswhich sell themselves for their beauty alonehave the strength, insulating value, and sound-deadening qualities always associated with Homasote. And the Homasote Handbook gives the know-how.

In the Handbook, the section on ceilings shows the pattern above illustrated (plus a dozen others! )-and tells in detail how to build them.

This is only one of many subjects. 45 years' ex' perience in the making of qualiry materials are behind this book. Here are the right answers to 100 construction problems-of value to every architect, builder, and dealer. The Index gets your answer.

\7e are proud of this book, and have confidence in its basic value. May we send' you a copy, without cost or obligation? Kindly address your inquiry to Department H-12 and to think a lot about the Greatest Player that ever lived, and other great players that are told about in The Book.

"If they found out tha; ; ;* part of the game was helping other fellers that were out of luck, help me to find it out, too.

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"Help me to be a regular feller with the other players.

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"FinallS O God, if fate seems to uppercut me with both hands, and I'm laid on the shelf in sickness, or old age, or something, help me to take that part of the game, too.

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"Help me not to whimper or squeal that the game was a frame-up, or that I had a raw deal.

**:k

"When, in the falling .dusk, I get the final bell, I ask for no lying complimentary stones.

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Scotlqnd Plqnt for Hyster

Plans to open a new Hyster Company tractor equipment assembly plant near Glasgow, Scotland, on the Clyde river, were announced by Ernest G. Swigert, president of Hyster Company. The new plant will supplement }lyster's manufacturing plant established in Nijmegen, The Netherlands, in 1952.

Retoil Yord €ires Advontoges of Associqtion Membership

Jim Nelson, rising young dealer, manager and one of the olvners of the Buena Park (Calif.) Lumber Co. (CLM, lO/15/54); recently wrote the following letter to Wilbur Barr of the Barr Lumber Co., Santa Ana, who had last year enrolled the Buena Park yard into active membership in the Southern California Retail Lumber Association. Because Jim's letter so expertly cites the advantages of dealer association membership, The Merchant is pleased to reprint it in full: Advantages of membership in trade associations date back to the guild movements of the middle ages. The basic need for banding together is as strong today under a bureaucratic democracy as under the robberprinces. Ilowever, on the local plane we are happy to be a part of the Southern California Retail Lumber Association. The weekly Newsletter keeps us up to the minute on many matters we normally do not come in contact witl-r. Ideas on merchandising, insurance problems, safety. price book blanks, union problems and so on, are worth the price of admission.

We are looking forward to the Fall retailers' convention in Palm Springs (thanks to the association) and to further work in the field by George Cordrey. We have already made use of his services in our yard.

Best regards,

Jim Nelson Buena Park Lumber Co.