A. L. ssGUStt HOOVER CO.

[u-Re-Co Advertising Progrom

The Lumber Dealers Research Council has retained Grubb & Petersen Advertising, Champaign, I11., to conduct a new national program of public relations, sales promotion and advertising. The Council, with headquarters in Washington, D. C., is a group selected with a nationrvide membership of lumber dealers. The Council, as the name implies, sponsors and directs research toward uncovering new methods to improve and simplify construction, thereby lowering the cost of houses built largely of wood and other common materials.

Lu-Re-Co is its trade name for a wall panel framing system designed to strengthen the sales position of the retail lumber dealer in the building market. It was developed by the Small llomes Council of the University of Illinois and the method provides the flexibility and distinction of custom home building with the savings of panel construction.

Chqse Joins Morrill & Sturgeon

John M. Chase has joined Morrill & Sturgeon Lumber Co., Portland, in further developing the department for the sale and distribution of Ponderosa and Sugar Pine, and the associated species of lumber and millwork items. Since 1948, Chase has worked in the Millwork department of Dant & Russell, Inc., and for the past five years has been manager of that department. He has thorough knowledge of both manufacturing and marketing of Pine and the allied species. The associated species will also be offered through this new department.

SAlI F|lRII . LU SSI ER, I TG.

DISTRIBUIORS AND WHOIESAIERS

Ook Stqir Treqds-Thresholds

Door Sills-Hcrrdwood Mouldings qnd

Pqnel-Wqll ond Domestic-Philippine-Jopcnese

Hqrdwoods

Warehouse Delivery or Caiload Shiprnentr

610I SO. VAN NESS AVENUE

Los Angeles 47, Calii. AXminster 2-9t81

Union Lumber Co. Hosts JulY

Meeting of Redwood Empire Club

Union Lumber Co. hosted members and guests of Redwood Empire Hoo-Hoo Club 65 to a "Fort Bragg Junket," held the afternoon and evening of July 13. Included in the day's program were trips through Union's woods operation, hydraulic barker, veneer plant and fiber plant. The outing .wound up with cocktails at the Union Lumber Company Guest House and a sizzling steak dinner at the Windsor Hangar. In addition, Bob Grundman, head forester for IJnion, gave a few highlights on tree farming and selective logging methods following the dinner. Bill Niesen, of Union, was chairman of the successful meeting.

The Redwood Empire Club rvas scheduled to meet next in Santa Rosa, Friday, August 10, reported Club President Steve Yaeger.