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LU M BER G0, SAN

RAFAEL, CALIFORNIA

Hey! Hey! - This Ainof Hoy! Sell Presdwood for Chevrolet

Specialty methods rvill sell a staple product iike Masonite Tempered Presdwood in a special market, it has been proved by Joe and Rodr-rey Crevcoure, father and son owners of the Green Bay (Wis.) Planing Mill. They arranged with the Broadway Garage in DePere, Wis., a suburb, to tip them off rvhenever a Chevrolet station wagon is sold.

Nflest Coast Softwoods Idaho Pine Spruce

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One of the lumbermen or a salesman then contact the new car olvner and offer a protective floor mat of /s" black Tempered Presdwood to cover the luggage area, explaining that the small investment will protect the interior and increase the resale value. Tr,vo pieces customarily are sold right arvay to station wagon owners contacted-one 45/a,"x46", which exactly fits the storage space when the back seat is up, and another 351"x4€', which is used when the back seat is dorvn. The smaller piece slides over the other when only the cargo space is in use. Both pieces are retailed for a combined price of $3.36.

Plans are afoot for the lumber dealers to supply the Chevrolet dealer with precut pieces of the material so he can sell them direct to his customers, at $5 a set.

The Crevcoures feel certain that, in addition to the increased footage they have sold for this special purpose, they have enjoyed more business because they introduced the automobile users to the advantages of the hardboarddurability, moisture-resistance, easy cleaning qualities, and freedom from splinters.

How Lumber Looks

(Continued from Page 1) feet were 18.4/o below production of 100,003,000 feet in the week ended August 4. Orders were almost 3Vo below the previous week and slightly below the sanre week last year. Production rose from the prior week and was 6.7/o above last year. Plywood prices slumped to the lowest level since October 1953 as manufacturers sold at price reductions of about 5/o in the week; mill prices are down approximately 18/o from the April level. Overpr.oduction and a slowdown in housing starts were cited for the price decline. Some mills may shutter temporarily to balance supply ancl demand. Simpson Logging Co. announced a four-day work week for its two western Washington plywood plants, as mill order files throushout the industry generally on August 4 r,r'ere 47/o below the level of a

Douglas Fir Plywood Direct Mill Shipments

ALAN A. SHIVELY

year ago. Orders of 281,000,000 feet on hand represented less than three weeks' business at present rate of production; normally, a four-week order file is satisfactory. So far this year, production is up 4.7/o over last year, while orders were down 3.1/o.

.Southern Pine Association reoorted orders of 17.780.000 feet at 89 mills in the week ended July 28 were 0.92/o below productioq of 17,945,W0 feet; shipments of 17,139,000 feet were 4.49% below.

New Owners in Pqlmdqle Yqrd

Palmdale, Calif.-McClure Senn and Joseph Olmsted, with many years' experience in the lumber business, have purchased the Sav-On Lumber Co. here. The Fell Lumber Company, operated by Gordon Bent, was the former owner. The new men said the retail yard would have a complete line of lumber and building supplies in July.

Rqte-Position wqnted $2.00 per column inch

All others, $3.00 per column inch

Cloring dater lor copy, Sth qnd 20th

SALESMAN WANTED