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To Modern Liners

Zywv Ns. Co, INC"

106 Years on California Street

Southern California-Arizona Representative: L. Dale r07atson

\TATSON SALES CO.

4O4O $Tilshire Blvd., Los Angeles

DUnkirk 5-L67L

New Western Pine Finishing Folder

Completely new approaches to the uses of knotty wood paneling through the uses of special color finishes arise from ideas stirnulated by Western Pine's newest folder, "F-ine Finishes for Kitchen Paneling and Woodwork," expected to be as useful and popular as its forerunner, "Fine Finishes for Family Room Paneling and Woodwork," which had a surprising demand shortly after its publication the first of this year. The new folder's six specially created finishes are entitled Shadowy Shoshone, Apache Gold, Mojave Nlaroon, Palouse Skies, Green River and Ochoco Ochre.

Single copies may be obtained free by writing the Western Pine Association, Yeon Bldg., Portland 4. Ore. F'or retailers wishing to use the full-color folder, they may be obtained at the rate of 1l cents each for from two to 999 copies. For a

FRANCISCO thousand or more copies, retailers rnay order at the rate of $10 per thousand. Prices are F.O.B. Portland. The folders may be used as envelope enclosures in direct mail campaigns, or inserted with invoices to customers. They make excellent couJlter sales-helps, too, and are handy for use at home shows, fairs and similar occasions.

Teletype: SF 457 I1, CALIF.

New Gerlinger '\lf' Fork Lifi

Gerlinger's new "W" fork lift truck, just announced by V. O. Williams, general manager of the Gerlinger Carrier Company, Dallas, Oregon, is the pioneer manufacturer's answer to industry's demands for heavy-duty material handlers with wide .axle front and back. This most recent introduction to the comprehensive Gerlinger line of fork lift trucks and material carriers is available in six capacities in a wide