California Lumber Merchant - August 1965

a,nt

rue G0nsenuati0n means oth mnks and ayrolls

re must be a reasonable ance between lands for reation and lands for jobucing industry. Old-growth, -type redwoods must be served. There must be reation areas for outdoor vities. But the forest ucts industry of this region i notbe crippled by unwise d unlimited seizure of land in name of "conservation." rvation means full use of t lands by industry the public.

rcsts 0n0uide a ,000,000 industry r tne Redw0o[ regi0n

of jobs in the redwood industry are r. Ilnreasonable Government park prowould cripple this region's economy. unreasonable plans seriously threaten r jobs, payrolls and the $400,000,000 forest ucts industry by seizing vital redwood and producing lands. They would slash vital, munity-supporting tax revenues by taking usands more acres off the tax rolls. This reneeds bofft, parks and payrolls. Ijnder a sible plan, parks, recreation areas and sound

Ihe R8dw00d regi0n's own sensible 0lan will [r0uide bolh [ark$ and 0ayr0lls

Tlne region's own plan will increase redwood park lands to over 115,000 acres by adding very special and irreplaceable private lands to existing redwood parks and scenic drives some 20 additions in all. It will make practically all old-growth, park-tvpe redwoods available for park lands. It will provide 260,000 acres of recreation land for the public in the Redwood Region for hunting, fishing and other outdoor activities. No other plan does this. This is the only redwood park proposal that lvill not severely cripple the economy of our refiion. can all grow side-by-side.

Capitol, Sacramento

mu$l urite

IJrge one of these government officiafs listed to support the sensible Redwood Park and Recreation Plan. Your job could depend on it. If you would like to help in this campaign, write or drop by the Redwood Park & Recreation Committee headquarters, 511 "H" Street, Eureka, for information, petitions or supplies.

rufltcr AN9 tunorNc fi rFlr^ls

f,AClZrN!.d 7nt tvill-srr{cr ttzt

o'ldrvtsr8lil lultDlNo tEvl8w

SUPER SKUNK SLOWLY STEAMS SIGHTSEERS

FULL PAGE OF "FOOTSIES" CART'OONS

SACRAMENTO'S ANNUAL GOLF TOURNAMENT

LOG TO LUMBER: A BIG PLANT OPERATION SCOTTSDALE, ARIZONA'S NEW RETAILER

A BUILDER SOUNDS OFF ON MARKETING

CLM'S PLAN OF THE MONTH

HARDWOOD DISTRIBUTORS MEETING

VALLEY CLUB ELECTS NEW CHIEF

HALLINAN MACKIN'S SUCCESS STORY

OPTTMISTIC RED CEDAR MEETING

OAIIIIOBIrIA

Iu OooL, advertlslnt and newr, 4:D Market Str€et, Sari Franctlco. Callfornla gjl11]- Phone Yukon

2-4791.

sOI'IEIN,N OAIINOBI|IIA

Ola Irr, advertlllnr and newr, !U-:} 1l9e!t Slxth Street; Lor Anaeler, Calrfofrrb 3XD14 Phonc MAdlson

2-/t5i6,3 or MAdlson 2-06'i10. . PI,OIFIC NOATTTWTAT Pcts xldner. adv€rthlng anal ne*s. Tennlnal sales Buudtnc. Portfimal, . Oregon gl2o5. Phone CADltol ?-,t993...!IEW IOBf,, CITI

Ied A. DoweoL advertrslng and news. 285 Avenue C' New Yort<' N.Y.,' 1O(n9. Phone GRamercy 5-7W. r CHICAGO

N.C. 4Budd" Bellow, advelt!8tng end news. 1LiL5O South Halsted Street, Chlcago, Illlnois 60628. Phone 56E-1122, TDITOIIAL OTFICES fHE CALIFO&NIA LUMBER fuEFcHANT ls pubuthed monthly at 412 Wort 8-lrth Etrcct' Lor Anrolor. Oalltornlc 0OOll, PLorg HAillron 2-{605 ot [Adlron t:0o?o bv--Cauiornta Lumber Merchanl Iic. Pleare addrers QU- cor-TeapqDdence to offlce ol pubucatlon. n€c[t!'1ff"1'"T'Elf i"#f"'i"ttS*'?! lnE rates upon requeEl. fttli$'ff,e ilFffai"t'St

33f", "sH l"f ""'#l d$o t'{i';: SlnSle cople! 50 ce4F: EacI( ooDlel ?5 cent3 when avauaore.

TO LUMBERMAN FRED LIMON

BAUGH COMPANIES OPEN DISTRIBUTION YARD A

F eaents andproducts of concent. to thim in busi,ness.

MttHlt0-DIIAil. M0ULDnl05-lilLlt DRytlt0

IN.TRANSIT MILLING A SPECIALTY llutual lloulding and Lumber Co. sfNcE 1928- QUAr-rFrED By EXPERTENCE TO BE OF SERVTCE DAvis 4-4551 6f,1 West 1521d. Srreer, Gordenq, Cqlifornio r John Q. Brewer FAcultY l-O877

DEPENDABLE

"D" means DEpENDABLT here at Dant. DEpENDABLE source of quality lumber, millwork, mouldings and cut stock. Manufacturers of Ponderosa Pine, Sugar Pine, \7hite Fir, Douglas Fir, Hemlock, Spruce and Cedar.

DEnENDABLT service in dispatching orclers without delay by rail or truck and trailer.

Da,nt Forest Products, Inc.

EDITORIAL

Fine Trodition Continued

tl-tHE WOOD PRODUCTS industry, which has r such a fine record o{ cooperation and accomplishment during both World Wars and the Korean IVar, has again stepped forward to offer assistance and know-how as our country's involvement in the Vietnam IVar grows.

In a letter to Secretary of Defense Robert S. McNamara, the American Plywood Association offered to turn over more than one hundred technical specialists to the armed forces "for as long as necessary" to help solve troop housing problems in Vietnam. Surely this is in the finest tradition of Ameri' can business' long record of giving aid to the national efiort.

Specifically, the association ofiered staff help in these four areas:

(I) Assistance in developing a set of specialized housing requirements.

(2) Design and engineering assistance in any degree.

(3) Help in locating potential contractors and specifi cations writing.

(4) Assistance in developing fast erecting procedures, including, if necessary, 'osending our people overseas to get things started."

Association Executive Vice President James R. Turnbull said that he was acting partly on the suggestion of Senator Warren G. Magnuson of Washington, who had pointed out that such buildings could be turned over later to the civilian population during a period of rebuilding when hostilities might cease. Turnbull's letter conceded that one of its motives in making the offer was to help the government develop new uses for its members' products, but also pointed out that this was in line with the administration's present policy to use U.S. products whenever possible to help cut down on the outflow of dollars.

We feel the American Plywood Association deserves credit and recognition for their publicspirited offer to the Defense Department and we congratulate them on their continuation of our industry's historic policy of contributing to the national delense effort.

lollipops qnd Lumber

nN A RECENT trip through the Middle West

V we decided to visit one of the lumber and building materials dealers who has a widespread reputation for always being in the lead when it comes to new sales techniques.

The store front was modern enough to please a l'rank Lloyd Wright, but on entering we noticed an old fashioned, slightly tired looking glass display case of the kind used long ago to sell candy. A closer look proved that the contents of the case were indeed a marvelously varicd assortment of five and ten cent candies!

Cornering the salesmanager we asked if he was really serious about the candy case or whether it was some sort of a gag. What he answered gave us pause to think.

He told us that many years ago the owner's wife had decided that she thought it would be nice if their contractor customers and the general walk-in trade could have something to nibble on while browsing or buying. And so the case, loaded with candies, was set up and operated on a self-service basis with all sales being on the honor system.

And to everyone's surprise but hers, the customers thought it was a great idea. It has proved profitable in a small way regarding income, but vastly profitable as a customer-pleaser.

A small operation in the art-science of pleasing the public to rbe sure, but one, nevertheless, that shows once again that the retailer who really wants to create good will can always do so by applying a little thoushtfulness.

Georgia-Pacific will precision-end trim to your specifications. Every piece of lumber will arrive clean and bright, orange-end painted.

All studs are from our own production of Douglas fir and hemlock. They're association grade stamped. We'll furnish standard and better, or 10-15% utility and better. Packaged units are double steel banded.

Georgia-Pacific ships studs by cargo, rail and truck direct to California customers from West Coast mills.

You can rely on Georgia-Pacific as a constant year round source of quality lumber products.

Annual production of studs over 100 million board feet from G-P mills at: Coquille, Ore.; Toledo, Ore.: Independence, Ore.; Springfield, Ore.; Samoa, Calif.

Union lumber grand old era

comDanv tevtves

of the iron horsc

Super Skunk Slowly Steams

Sightseers Seeking Scenic Sights

V/HILE THE REST oI the rvorld is vv thinking of 150 m.p.h. rapid transit, the V-illits region welcomed back the steam locomotile Jul1, 10.

A huffing. puffing. bell-clanging iron horse made its comeback on a passenger line operated by California V'estern Railroad betneen Willits and Ft. Bragg in the

off when they replaced the more costly steam passenger train wav hack in 1925. The Skunks carried 77,000 passengers last year.

Even though it started out as a sideline of Union Lumber Co., the parent firm of California Western, the Skunk's passenger business grew to such an extent that it

A San Francisco industrial designer developed the color scheme for the reconditioned train: a rich rcd, gold and black. It is intended to "create an aura of 19th century elegance," the designer explained.

California Western's predecessor, Ft. Bragg Railroad, began operations in 1886 with a wood-burning locomotive brought in by ship. It pushed its line through to Willits in 1911.

The railroad's prime mission was and still is hauling products from Union Lumber's big mill at Ft. Bragg to Willits, where connections are madc with a Southern Pacific subsidiary. Since 1949, when steanr train were discontinuecl, diescls have pulled the lumlrer loads.

This frt:ight is hauletl exclusively at night. leaving the right of way clear for two round trips a day on the diesel Skunks originating at the Willits end and another diesel round trip daily {rom Ft. Bragg. The steam train will also originate its round trip from Ft. Bragg.

The steam train will operate dailrthrough Labor Day. The diesel Skunks will cut back to one round trip a day Sept. 16. Passengers can go one way by steam and return on a Skunk. The fare is $3.,15 round trip, children 5 to 11, half fare and children under 5o free.

Passenger operations on the California Western Railroad are on a casual ba-.is. The conductor delivers mail, groceries and messa€ies to nine families living year around along the route and to numerous summer residents and camps.

redwood ('ountry 170 miles north o{ San Francisr'o.

The serlice i," the only rt'gularly scheduI'd starrrlard gauge pass('nger steam trairr in the state and one of the few in the nation.

It is made possible by the fasr,ination of vacationt'rs in riding a crooked railroad that takes two hours to go nowhere-liut travels throrrgh interesting scenery.

Technicallr. the ,10"mile line connects Willits and Ft. Bragg. But it's the trip through the wooded Mendocino Mountains that is the chief attraction.

In recent vears California W'estern found its one-car diesel Skunk trains becomins so popular that passengers frequently w"re turned auav during the summer.

The three Skunks were so named because of the fumes these "railbuses" gave

mcrited further expansion.

Tht. railroad then decidt:d to add a stearn train, call it the Super Skunk antl borrow a little showmanship frorn Walt Disney.

Conductors on the diesel Skunks wore no uniforms until this year. )Jow they are resplendent in snappy outfits that include red vests and strins ties.

The steam locomotive. tender and four old passenger cars also havc been glamorized.

A 1924 Baldwin ensine. obtained {rom sn {)regon lumbering hrm which used it for logging and switching, was overhauled in California S'estern Ft. Bragg shops.

Four coaches built in 1926 were purchased in Pennsylvania from the Erie & Lackawanna Railroad. They are 72 leet long--short enough to negotiate the manv twists on the Skunk run.

"I know t,verybody along the line," explains John Galiani, 65, who has been engineer on one of the Skunk trains for 29 years.

The route is a neck-snapper. It has so many curves that the longest straightawav is but three-quarters of a mile.

One stretch has Br/2 miles of hairpin turns but it advances you only a mile and a half. There are lll3 trestles. two tunnels and a climb from sea level to I.7,X0 feet at the divide of the Mendocino Mountains.

Although the trip is a jolting one, the scenerv makes uo for it.

Our thanks to Daryl E. Lernbke lor permission to reprint aboue his fne story that originally appeared, luly 9, 1965 in The Los Angeles

THE J()STIltlG J0YS of riding in old-timey railroad coaches behind a real steam locomotive have been revived for the tourist by Union Lumber Company's California Western R.R. Called the "Suoer Skunk." in

deference to the odorous diesel-powered railbuses that still handle the return run, the steam train will run until Labor Day. Much of the appeal of the trains is due to the spectacular redwood country en route.

"FOoTSIES"

0y eil thclty

We are proud to present this month a collection of Bill Shellyos famous ooFootsies" eertoons drawn especially for Cdilornia Lumber' Merchant, Bill is a well-known contributor to the Saturday Euening Post and many other national magazines.

I

q3

t J ^'n^o'l

"Where's the roofing material department?"

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8, I a $rcrS,Wtl

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Sacramento's 13th Annual Golf Tourney

q{CllC\lE\'fo H(X)-H(X) (lI u L l{)q v movcd [, rrcJrb\' ljar is. honrr ,,f llt,' U. C. Aggies. to stage its 13th Annual (lolf 'fournamt'nt and Ranquet. Cliff Frazic'r prr:siding a,s tournament direc'tor. The all-dav tournament l.as held June lI. at ]ll Mar:ero Country Cluli and most of the erstrvhile dubhers star-ed on for libations. dinner and a big vear-end floor shorv u,hich brought another successful Club 109 \'car to a clost-. Sacramento Hoo-Hoo Club 109 has enjoved an ar:tivt: r'car under thc presidencv of S'a1'ne l"lercer rrho rr'ill remain in officc until club elections nt'rt Sentember.

Tro|lrr- J\rurrls rrt're lr.storrt'd a[t,'r rlirrner with LL-r1'd ()nbhert gral.rbing tht' big one for lol gnr-"s. l3olr Carr won the lrlind bogt't' trolrhr'. Jim Dunlal) \r'on tht' brass

for the longest dlivt' and Les l)orltlington rnadt. it. thrt.e in a row by ,chooting clost'st to thc pin.

llill l'krwcrs and IJud l'rank shart'd the Iow gross in the guest division rvith E. lluonacorsi walking ofi with the lrlind hoget' trophy in the same division. LeRol Nliller dutilully came forth to collect his high gro-.s trophy and rvas also prescnted a cigar {or hittins a hall into a foursome aht'ad of him during the day'.

Assistinpl Mt:rccr during the past lcar in Club 1{)9 actir.ities rvere Clifi Frazier. r'i<'t'president. and Cu1 Spenc'e. secretalr-treasurer. I)irt'ctors includecl Ruben Berget, Charlit' 'Iyler, John Hunt. John llosick. Itd O'Kt'llt'y arrd Jack [)ast:h. And so clost'd a srt<t'essful t'lulr vt'ar.

SACRAMENT0 G0LFERS C0i{VENE(1) Builders

Supply's Charlie Tyler and guest handicap winner Wes Jackson. 0) Cliff Frazier and blind bogey winner Bob Carr. (3) Orville Eastman, Eastman Building Products, and Adco's Ken Gordon. (4) Branch Lumber's Beryl Robinson, Roy 0lsulfka of Arrow Lumber, and Harvey Bahr. (5) L.A.'s Brace Gurner with Ed Kensinger and Harry Anthony. (6) Auburn Lumber's Gordon David, Burnett Miller and Ralph Lamon. (7) Stockton

&

retailers Tony Moreirra and Henry Ratto of Hank & Tony's Builders Supply. (8) Paul Phelps. (9) Dick Kidder and John Bosick of Capital Plywood. (10) Tourney chairman Cliff Frazier of Burnett & Sons awardins the trophies. (11) Harry Anthony and Ray Teakle were right in there pitchin' too. (12) Guy Spence, Club 109 prexy Wayne Mercer, John Hunt and Cliff Frazier. (.|3) North Valley Lumber's Roy Dunbar, Armin Speckert of Soeckert Lumber and Paul Williamson.

Logs to Lumber' A Glimpse at AFPC's New Plant in Action

f \ l.\lil.\ Jl \f l,tt'1. \rrr, ri,.rrrr l..r.r..l

I l)1,'rl1r'l- (.ut'l'. ;r,,l1itlrl llr,.irs:r'l: 1[ lltr. \\'irrtorr (ionrJranr in \lrrrtt'll. (.ali[.. u r-ast conrplt'r that irrclrrclt's ir sarlnrill. tinrlr,'rIarrrls. lunrlrt'r far'Iorit's irntl a plvrlootl plarrt.

'lo give (,'/, 11 rearlt'rs a glirnpse of the inclustrv frorn the nrarruflt iulirrg t'nd. rve Jrr('s('rrt lht.ston'<,f this l,ustlirrg |larrl in olrt'la tiorr.

lrr alrqrriring tlrr'\hltt'll plant. Al"l'(i exccrrtivt,s t'rlrlilirrcrl tlrat "tht' atl<litiorr of tht'sr' flt iliti,'s iln(l r'('s()t:r'( ('s t() our' lrIt'sIrrl Irolrlirrgs irr (.alilolniir. ,r[Icr'. nrarrr arlr urrlitg( s lo lltt' r'tttlllrltttt'> lt,ttg-r'ltrtgt' l)fogt'ilrIl oI st'ltclivt' tilnl,t'r- r'trllinu arrrl lorrst'rvatiorr.'"'flrtr also sllllrl llrtrt tlrl salt's lrrrl tlistrilrrrliorr rif tlrt' lrrrnirtl arrrl lrrrrrl,t'r lrlorlirlt:, rt ill l,r' lrarrrllctl lrv llrt, r'ornlnnr's wclI krr,ru rr sll,'s olglrrrizltiorr - 'l'alt('r. \\iclrstt'r arttl Jolrnson.

I)ul,licti tltr' -{nrrrrlol I)ir ision. tlrt' \lar'tt'll olrt'r'atiorr arlrls 6?t.725 at lcs oI lrlirrir. titrtlrt'r'larrds r,,f .,\l'l'(.'. or nt,rslrilr irr thc t't'ttlral Sit'r'rtr courrtics ol Arnarlor" Calar t'ras ancl [-l l)oratlo. 'l'he neu dir ision n ilI han'cst alrprorinratt'lr. [J(] nrillion lroald ft.t't of tirnbel annuallr'. sirlrsttrntiallr- all of r,rhich rtill l,e prc,ces.,,d through thc Vartell {acilities.

'l'lrt' .A rrrarlo r- rrrarrrr I'ar.t trri rr !: firl iIitie. ar.t' Lrcalctl at Ilaltt'll. Tlre plairt sitr' {.o\ ('rs llJ5 utres irrclrrdirrg a largt' slrrinkLrr.r'rl

Iog dt't'kirru ilreii \\ ith a slor-ag't, r.aPat,itr,rI l() milliorr l,oard ft'r,t ol lons. flrt: logs a rt' movt,cl br- log stackers onto the clrr. in[,'e,l rlr','k. lifl",l l,r r','lr\p\r,r' irrt,, lh,, m, , lritni, ul rlel,ark,'r' Jrrrl orr l'\ r.r,rr\ {,\ or irrl,, llt,' slrr rrrill llrr',,11gf1 I .l,.lrrrr rlrrrg :urr u ht'rt: tht,r a[(' ( ul to lt'rrgth.

Aflt-r passirrg tlrrou:rh thc sarr nrill. rr ht,r't'

ihe

where AFPC is conducting a long-range selective timber cutting program. The new Amador operation will harvest annually approximately 80 million board feet of timber.

stolk is cttl-lo-sizt'. llrt'lrrnrl,r.r is rrrovt'rl tlrlotrglr tlrt, <li1r tarrk lo l[rt' gn'r,rr llrain. Iironr tht' grt'r'rr clrlirr lrrrrrlr,'r is nt,r t,rl itt rrrrits lo lro sluckcrs rrlrt,rt'it is stilkclcrl irr lrrt'lraration [or- kilrr rllr irrg. A trarrs[t,r' sls[('in thtn rno\ r's tht' lrrrn],t'r' irrto I lorrg lr:rnk of \Ioorc l)r'r'Kilrrs lhiclr Irtrt,a total capar:ily 6f 1ra nrillion lroalrl ftt't t,f lrrnrlrt'r 1rt'r chargr'. Aftr,r lhr'lrrrnlrcl is kiln tlrictl it is again harrtllt'rl lrl tht' transft'r slstetn inlo thc t'rrrling sirerls. tlrerr lo the unsta<'kt'rs. arrd frorn hert, 1-rlocecds to the rlrv gradirrg deyrartment.

IJefore entering the drv chain. luml,er procceds bv t:onvelor through arr accuLate elcctrical tlcvir:c u'hich measurcs the moisture colltel)l oI eat:h board. Anv lumlrer lltrtl rlots uol rn( ('l 'l'\\ SJ'. .lrtrt,lur,ls i. automaticallv rnar rkr,rl to lrc rt'rnor e'rl arr rl < onditionctl t(i nt(.()l lhtsr. stanrlards. ,'\ftt'r passirrg lht st'rrtrr'. a \\'\\-P ccrtifit'rl gratler sratlts ctr< h l,oalrl. 'l-ht, grarlt'tl lxrar<ls urt' lrullt'<l Ironr lhc rllv cont tvor' :ttt,l 1,1:t,,',1 irr th,.il ri.:l'r.r'lir,. l,il,,. 1,, 1,,' ln()\ ('(l o\'(,r lravcrl rolrls inlo ont of the sir pirvt'rl attrl r'or ctt'<l ltttttl,t'r storilg(' sht'tls. or to tht'lrlatrirrg rnill to lrt'rrrlrrttfacttrlt'rl lo crrstorrrt'rs orrltrs. ol to tlrt' rnorrlrlirrg urrtl lrirn rnill to l,r'rnirnrrflltrrrt'rl irrlo starrrlulrl \\tWl) l.ratlt'rns ()r' ('ust()nr('rs spt'r'ial l)ltl('rns ul irrto valious itt'rns of lrrt stock.

.{t the lrrrnl,t'r ('r)tl-iln( r' lo tlrt' plurrirrg rnill. lrrnrl't'r r':trr ptotct'tl in t'itlrt'r ,,f luo rlirtr:lir-,ns. ir( ('(,rdir1g to thr. r'rrstomer's ,rrrlt,r' anrl rt'quirt'ntents. Ihrough orrt' ,,f lrr,.r lilanr'r's. one o{ trvo l-rand -"alrs. anrl one of tno trimmt'rs. From the end o{ t:ithcr ,rf tht'se (()ontinued Ot trlru j)

J()Htl T. RUSHT0N is general manager at the Amador plant. Rushton, who designed and built the Martell plywood plant, was named general manager in 1958.

THE CYCLE BEGINS in

woods

GIANT PINE [0G going through the headrig at the new Amador plant. The headrig measures nine feet, with the setworks on the carriage controlled by an automatic remote system.

lntroducing an advanced concept, projected to 1980, to meet the everchanging and complex needs ot the progressive Southern Calitornia economy, Functional plant design and the use ol automation have established newsworthy comment to its high degree ot operating efficiency , . . look to the luture with BAUGH, associated with industry leadership, since .1938.

IOGS TO LUMBER

((.ontinued

lrom Page l2)

ol)eralions llrt' lumlrt'r is loaded dire<.tly into tht' r'ars spotlt,tl on a slllr trar,'k inside tht'lruiirlin!:..{s nrurrl as sir cars carr be Ioatlt,rl at ortt'.

Sen'ice is furtht'r cxpt,ditt'd h.r. the companv orrnctl railroa<I.

The moulding and trim fat.tory has various band rip sau-s. gang rip san's. finger jointing mac'hines. r'ut-off strws. a dorrble end tenoncr. resarvs and forrr morrlders to handle any remanufacturing ortft'r in that department. Again morrlding anrl t rrt stot'k is carloadt'd on inside doc,ks urrdcr lhe same conditions stated for the pltrning mill.

Annually. 32 milliorr feet of lhitt' {ir logs are earmarked in the woods as lreelcr logs to be used in the plvrvood l)lant in \{artt'll. At thc t.ntrance to the pllu'ood plant thest' pcelrr logs go through a del,u rkt'r trrr,l r r(' mu\ r,rl into a :team ro{,m, A[tt'r ]rcing stt'trmed until ther- are thororrghlv soft tht'r' alt' rlelilered to the lathe bv a lift truck.

Tht' almost corrtinuous sheet of \'(.neer leaving the latht' is diret'ted onto a three dt'ck lrank of sir t'onvcvors .rvhich mor,es it trrlard a triple lt'r'el tlippcr torver. Three clipper opt'ralors rvorking rvith a shadow lint- guidc antl prrsh button console set the clippcr ac'tivating mcr,hanism for 27 inc'hes, 5-1, inchcs. anrl random lvidtlrs. (ilippt'r operators are also graders. and anv dcfr'< ts in the reneer that worrl<l rnakt it unusnhlc ar:'r'li1;1rpfl orrl al lhis |oirrl.

After lea'r'ing thc clippers lht' r'erret'r is sorted as to sizc and procet'ds [o tu'o sttamht'ated tlrr-ing oven-s.

Leaving the dryers tht'r'enet'r passes undt'r a moisture sentn- {or a drvness lt st. Arrr r,.nccr n lriclr docs nol mer:t tht lorv moistttrtr ('ontent requirements is marked v;ilir rctl dve. rejected and redried. Here lho rlrv \'('nr'('r'is graded and anr- pieces shon,ing tlt'fe<'ts or small voids are sent to a Irtrttt'rv of pluggtrs. In the nert step the \'('nr'('r is nrn throtrgh the glue spreader and laid-up.

'l'he rrcrt olreration. preprt'ssing the veneer arrd gluc sandu'ith. is another quality corttr-ol featurt' of this plant. A i'harge is inscrted into thc pr('press and pressure is applied. This is a grrard again-*t trnv delamination of thc finished product that could possilrlv lre causcd bv r,vaiting too long hefore it goes into the hot Jrress.

In the hot press prcssur(' arrd hcat are applicd. When the sandrvich is rernovcd Irom the hot press it emcrges trs a formctl pan el.

{FP(.'s Amatlor plant t'mplols 55() pt'ople rvith a payroll of $3 million. contrilruting sulrstantiallr. to the healthv economy of California's ''tall timber" countr\'.

RICHARD SPENCER (left), personnel manager; Ray Francis, moulding plant man. ager; J0hn Calandri and Bill Wadlington, foremen, inspect shop lumber in quality check program.

0NE 0F TWO RUNS in the planing mill showing a customer order going through the planer, resaw, grader and trim saws.

F0UR OPIRATORS feed veneer into the 18 and 20 section dryers which are almost a city block long.

T0UCH-SANDING: Panels are touch-sanded 0r tongue and grooved to customer order at this station.

l)AVE CARLS0N, quality control supervisor, checks a truck shipment for moisture content.

A CLIPPtR in action.0perator at electric console uses shadow line to gauge cut.

GtUE SPREADTR and lay-up line. Waterproof glue makes panels suitable for exterior use.

REPATCHING MACHINE; panels showing larger irregularities are moved to this machine.

Scottsd a le's

New Retailer

qCOTTSDALE, ARIZONA was the scene v of the opening oI a brand-new retail building supply yard, but with the grand old name of Ponderosa Lumber Co., a {ew months ago. Ponderosa Lumber is located on East Thomas Road in Scottsdalc and is headed by A. C. Mason. B. S'. "Buck" Logan, and Frank Hennt.ssy.

Mason" the president, started in the business with Roof Structurcs & 'Iimber Design in Phoenix, and {or tht: past 15 ,vears ha-. been with the ( )'Mallt'y organization. most rect-.ntly as manaeier of the firm's Scottsdale branch.

LopJan, vict:-president of Ponderosa Lumber, also has lieen with O'Nlalley's Scottsdalt: operation and before that was with RarLumber Co. in Phocnix.

Secretary-treasurer o{ the new corporation is Frank Hennessy w h o originally worked in the lumber business in New Jersey. Coming to Phoenix he worked for Valle1 Lumber Co. and Finch Lumber Co. and more recently with O'Malley in Scottsdalc.

INVITINC ST0RE FR0NT of Scottsdale's new Ponderosa Lumber Co. (upper left). President A. C. Mason (upper right), a veteran of some 20 years in the business, will head the new o0eration. Lee White (lower left) is Ponderosa's vard foreman and Frank Hennessy (center) will ply h-is trade as credit man-

ager and general watchdog of the new operation. Buck Logan (lower center), shown here in the big hand tool department, will handle outside sales along with Mason. Another key man at the big contractorwalk in trade outlet is Sam Sack (lower right) shown here in Ponderosa's Dutch Boy paint department.

Hollywood Jr. Twins Are All-Purpose Doors

O Giveadequate easy ventilation. combined into I door.

a lnsect.tight, rust.pr@f screens. a Saves on hardware, hsnging 8nd

o Sash Gliss may * cteaned with casa Sllltj*;" erpensive reptacemenrs.

Gonvenience ' ?1Yil,i3i"o""i;;J['IlJy::*"il

a Nomo.e detouring arounda 3ut " Leaves available flool space which is ous extra door with "n "r.iii'Ji usually lost in titchen br entry way. iTllii; ""rr'"s, flimsy screen dsrs C) pqnel or Ftush which invite intrudeF.

a Hollywood Jr. Twins give you your

a Acts as an additional protection tor choice ol a oanel or Jtush do? to hous€wife. She may-converse with out. harmonizs with anystyle architecture sidrF -through _sash opening without or interior design. unlcking th€ door.

o Ftush d@fs avaitable in philippina

a Burglar-pr@f, A simpls touch of fn. Luaun, Oriental Ash (Sen) or Birch. ge6 l6ks sash, a Panel dooF available in pine only.

A-.Bii'iil

In one of the best speeches we've ever heord, Tocomo builder Curtis F. Peterson tells lhe lumber industry from retoiler to monufocturer, where ihey hovc missed the boot, why, ond whot thcy con do obout it. His speech, fo fhe Forest Industries Morketing Congress, is must reoding for everyone i'n the business.

rf'IHIS JUST MIGHT be the humorous r part of this session, beeause I think Larry (Lawrence Laukhan man&ger of Pemton, Inc.-who 'build 500 homes annually), and I were thrown in at the last moment. I think Dr. Rich said, "well, we got a lot of nice professors, let's have a couple of cqstomers and see what they look like."

What I am going to give you is one builder's view of your industry and where I am wrong just sayoh hell, he can't know anything he's only a customer.

Tacoma is a slow and tough market and if you build a hundred houses a year you've got to sweat to get there and we are in the 75 to I00 range. The importance of this is that we get called on or contacted by most of the suppliers and representatives from your industry. I try to keep reasonably well informed on the trends in my industry and yours, I would imagine that Larry and myself are somewhat representative oI the builders that you are going to have to try to sell.

I approach this industry with no background in it. I actually read myself into building the way we do it, which is essentially with the Lureco component four foot two and four foot panel system. I have never built any other way. L don't see any logic in building any other way. I just can't see assembling a bunch of little pieces out in the field. Inherent in my comments is the thought that this is a good system of building; that there is really no other system; that the on-site fabrication has to be reduced, and the components as they get into place must be increasingly complex.

No good talk is worthy of anything without a definition, so my definition oI a component is a sopi.r.sticated, multifunction part in place. Emphasize the words iz ploce becatse this is my problem. Getting t}lem there. I can buy tlem easily. And I also think that this is probably your indus. try's biggest single failing when it comes to selling the builder. What is the problem of getting your ,product in place?

First is the high mortality rate between the discussed or published ideas that you see in the standard trade magazines and the ones that grow into generally accepted usage..There is lots of talk but little change. Secondly I note a lack of dramatic innovation in this industry and particularly from your field. I find a great deal of modi-

fication, but I find very little substantial change, as contrasted with many other industries in the last twenty years which have exploded with new concepts and new ideas. I find that there is a slow eroding of the traditional materials and the traditional concepts in the building industry by socalled new materials such as copper and steel and plastics and aluminum. And this is usually being done piecemeal. They pick you off a little bit at a time. If I were in your position ['d be a little jittery about all this.

When my wife read this speech she said, "why don't you title it, "you're rw damn good lor thc lollowing six reasons." I told. her I couldn't as I only had five. So here goes

I don't think you know how your products are used. To me they appear to have been conceived in a laboratory, or in a vacuum. When I say used I mean everySsl,ots of tal'k, but littl'e cbange , , , a lack of d'ramatic innoaation , d,on't knou yoar customer , sal'es staffs are bad'ly trained, , , I'unaber yard,s-if eaer tbere utas a sick group of businessrnen that is one-a, tbe local leael in particul'ar,))

thing from desigrred, oonceived, bought, or' dered, shipped, hauled, nailed, moved, handled, repaired, drilled, painted, stolen, accounted for. These are my problems. A piece of prefinished paneling is wonder{ul in a lumber yard display case but it's another problem getting it to the job site, getting it in place, and taking care of it. This is what I mean by used. If you're going to sell me you've got to help me understand the problems of using your product. t think the best example is the stud-the common old ordinary stud which would seem a fairly simple piece of building material. If you haven't done so follow one through a production cycle. See horv many times it's hauled around and cut and see what the plumbers do to it and see what the electricians do to it. See what maybe ar inspector will do to it. It's just unbelievable what a simple, small structural component goes through before being used. And then the damn thing's warped and the nails pop in the dry wall and we have to go back and fix it anyway.

A builder is never done with a house. At least Larry and I figured we had a system. We are going to incorporate a com' pany eaeh day; build one house and then go out of business. We take care of our call-backs that way. But this isri't realistic, of course. You live with those houses. So used to me is a many years long terrn.

Secondln I don't think you know your customer. And here I'm speaking of the builder of course. I don't think you know how he buys; I don't think you know when he buys; I don't think you know his basic motivations; I don't think you know what his problems are. And please don't make the comfortable assumption that this customer will respond to a logical appeal. He's probably not much less logical than the rest of us, but I'll tell you thisif he's active he's a hell of a lot busier than most of us. If you're going to get through to him, you've got to understand how this guy func' tions. I don't think that you as an industry understand this man. I don't think you're even trying to understand him, really.

Thirdly I don't think you talk in terms that this man understands. This is the opposite side of the coin of understanding how he makes his decisions. The gap between what you know and think and talk about your products and what the customer thinks about them or how he views them is sometimes appalling.

I think the most maligned term in the building business is cost savings. These are usually superficial and meaningless and do not extend deeply enough into the builder's problem, which is the total cost in place over a long period of time. I would question whether you really understand the appeals of some of your products. We've used the wall system or the component system as an example here. To me the basic appeal of this particular product is not field labor saving nor even the material saving. In my instance it happens to be fund turnover. In other words, some of the appeals that your products may have may be far-removed from your traditional way o{ thinkirg.

In our instance we have rather limited eapital. Every builder is broke--just assume that because he's always reaching for something beyond. So we enjoy this particular system because it lets me get the damn things up so fast I can get my money and spend it on yesterdayos bills before I have to get caught up with the next few days. So my point is that sometimes the appeal of a product is not an obvious one.

I think your sales staffs and your merchandiser's sales staffs are badly trained. And they generally resort to dollar selling when I don't think they have to. They may understand the builder and/or they may understand the product, but they seldom understand both. The greatest danger lies

(Continued, on Page 70)

"For pr'ice and workability, 1ou jutt canl beat San Antonio"

says Jim Fair,

Hallinan-Mackin Lumber Co., pioneer California wholesale firm, seiected San Antonio to erect a lumber shed at their Los Angeles yard. Future plans call for a big expansion program at the yard, which will include more pole buildings by San Antonio.

Hallinan-Mackin found that for workability and price, you can't beat sturdy, attractive buildings by San Antonio.

San Antonio builds lunber stot'age u,arebouses

dt 1,4 tbe price of cr,tnuentional buildings.

maximum protection at minimum cost with

FOR AN ESTIMATE coll

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UNderhill 5-1245

NORTHERN DIVISION

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P.O. Box 837

Areo Code 916/473-5381

tEI (}UR TII6ITEERS HEI.P Y()U tYIIH Y0UR DEJl6t PR0BLEl-{J

Pioneer of pole construction, Son Antonio experience ond know-how builds long-losting rigid pole building for every use. Give us o colll Our sfoff of engineers will be hoppy to help you design rhe building thot best suits your porticulor needs.

y' All buildings engineered and designed by licensed engineers

y' Insurance rates considerably less-yet full coverage

{ All poles cemented to a depth of six feet

y' Never needs painting-won't rub off on clothes

y' No odor

y' Safe against earthquake, wind and weather hazards

y' Designs meet all building code requirements

Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing to suit your budget

Lumber storage warehouse at Hallinan-Mackin illustrates simple design and easy workability of San Antonio buildings.

managet of Hallinan-Mackin's big Los Angeles distribution yard

ORE than most designs planned for a narrow lot, this home succeeds in achieving the seemingly contradictory goals of family privacy and a sense of openness and outdoor living. This has been obtained by locating all of the main rooms--living room, kitchen and master bedroom-at the rear of the house and then providing either large glass windows or sliding glass doors betwpen these rooms and the huge rear patio.

Although privacy and open planning are very important, they are only two of the outstanding features that have been included in this exciting design. By offsetting the garage door in the front wall

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CALIFOR.NIA LUMBER MERCHANT Plan of

the Month

by HIAWATHA ESTES, A.|.B.D.

These excellent house plons ore for sole os crre Mr. Estes populor Plqn 8ooks. Mony retoilers olreody sell or provide his Plon Eooks os o cuslomer service of proven populority. Mr. Estes house plon column oppeors in mony publicotions in the West. Use the coupon on this poge for informqlion without obligotion.

of this large double garuge-2l'x 21'outside dimensionsspace has been created along one wall for the water heater and forced air furnace together with a storage area. Specifications call for another storage area consisting of a 3t-6' wide shelf at the end of the garage and above the car hood height. A door opens from the garage to the covered front porch. Double doors open from the porch to the highly appealing entry and its curved wall. A low planter next to the fireplace can be seen from the entry.

The living room is of unusual size for a home with less than 1400 square feet. It appears even larger because of the wide sliding glass doors at the end.

The kitchen occupies the central command post in the home. This location

Please send me complete information about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan books. Firm

makes it possible to conveniently serve meals in any of several places, depending on the weather, time of day and the occasion. A large number can easily dine in the roomy nook area. A dropleaf table can be utilized at the end of the living room for more formal dining.

The hall offers direct access to all bedrooms, entry, kitchen ,and even to the patio.

The private master bedroom bath, the family bath and the laundry facilities are all in one central area. This will simplify plumbing installation. The bedrooms offer a total of 31' of wardrobe!

The handsome contemporary exterior with its crisp, clean lines will be inexpensive to build.

ALSC Stumbles on Stondords

The American Lumber Standards Committee. meetins for the umpteeth time last month, again could not reach any accord on possible revision of green and dry so{twood lumber standards. Despite a uniform chorus of cries for compromise from the industry's trade press, the group again broke up after the same groups, and the same people had said about the same thing. Another sulrcommittee meeting is planned for early August.

Some real action was, hol'ever. taken that could lead to solution of one o{ the morc severe industry pro}rlems. The committee approved a proposal to require all structural lumber and common hoards to be grade-marked. This proposal will have to be sent to the Justice Dcpartment l:refore any further action is takcn to see if it might violate any present laws regarding restraint of lrade arrd similar pror is.ions.

Other subcommittee recommendations approved u'ere; futttrt' sources of funds, reciprocal recognition of Canadian lumlrer st.andards. and future inspcction and etrforcemcnt pror'.dttrt'..

Boise Coscode Purchqse

Boi-.e Ca-.cade purchasecl the building material-s division of ()etz Bros. & Co. on July t, and will op('rate thc nerv acquisition as Getz Roymac. Inc., a sub,"idiarv of Boise Cascade (iorporation. San Francisco o{fices will continue to be located at 6J0 Sacramento Street under the management o{ Joseph f)urra rvith Dick Bronn. Jirn O'Donnell and George Rye remaining in their same sales capacities.

Getz Roymac, Inc. also operates a large new prefinishing plant in Torrance, California. managcd by C. T. McElroy and assisted by Earl Kennedy.

The remainder of the various divisions of Getz Bros. & Co. uill continue under the orvnership of Lnion Tank & Car.

Utility-Grqde Strength Test

Western Vood Products Association has sponsoretl a dramatic demonstration of utility-grade lumber before members of the International Conference ol Building O{licials in Los Angeles.

Two 12'-0 l-,y I3'-ll" platforms were built, one of utility and one of construction grade. identical in elerl detail except that the utility-grade floor was 2xI0" floor joists instead of 2x8". Both platlorms in turn supported, in identical order, the thirty-sir building ofiicials who participated as a "lir-e load" to test the Iower grade's strength.

'Ihe demonstration was to prove beyond doubt that utilitygrade flooring, when u-.ed in accordance with span requirements for each species" has adequate strength and greater floor stiffness because of larger size than does higher-grade dimension stock. Therefore. it should be readily accepted by builders and code ofljcial-. on its on'n merits. officials insist.

Wood Mqrketing, Inc. Budget

The steering committee of Wood Marketing, Inc. has unanimously approved a minimum budgct for calendar year 1966 of $l million to cover operations, personnel and marketing programs. The budget recommendations, together with a detailed promotion activities program which the committee also approved, will bc reviewed by WMI's executive committee on September 1I in Portland, Ore.

Steering Committee Chairman John L. Robins, vice president of Simpson Timber Co., emphasized that the new organization's activities "would not duplicate or be competitive with the current programs being conducted by industry associations."

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

OtD GROWTH REDWOOD

"Complete Inventory-All Sizes & Grodes, Green or Dty-;sr eYery purpose" home of

GALENDATR

AUGUST

Los Angeles Hoo-Hoo Club 2-August 12. Fun cruise and dinner aboard the S.S. Princess.

Rogue Valley Hoo-Hoo Club-August 16, Annual Golf Tournament, Rogue Valley Country Club, Medford, Oregon.

Western Retail Lumbermen's Association-August 16-17, annual industry marketing conference and closed-open golf tourney. Gearheart, Oregon.

Dubs, Ltd.-August 20. Monthly Tournament, Silverado Golf & Countly CIub, Napa.

Lumber Merchants Association-August 26-27, t'Dynamics of Selling" by Ross Kincaid, Hyatt House, San Jose, contact LMA at 4546 El Camino Real, I"os Altos, for reservations.

Northern California Lumbermen's Golf Tourney-August 27, banquet and 10th Annual Golf Tournament, Sierra View Country Club, Roseville, George Duff, chairman.

SEPTEMBER

W'estern Wood Products Association-September 8-10, semi-annual meeting, Hilton Hotel, Portland, Oregon.

Lumber Association of Southern California-September 13, board of directors meeting, association office in Los Angeles.

Hoo-Hoo fnternational-Septernber 19 -22, 7 4tr,' Annual Convention, Mountain Shadows Resort, Scottsdale, Arizona,.

Red C'edar Shingle & Handsplit Shake Bureau-september 24, Annual meeting, Olympic Hotel, Seattle, Washington.

Redwood Fencing Sidings lnterior ond Exterior Finish

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"SERVICE is our porcmount

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stock-in-trode"

Lumber Merchants Association-September 27 -28, Top management conference, Tahoe Alumni Center, Lake Tahoe.

lmporlers ond Disfribufors

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AUGUST SPECIALS (limited supply):

New sensational low-priced pre-finished panels

7'ropical Walnetto . Virgin Birch Mocha-Nut "lt's the Quolity Thot Counts" "lt's the Price Thot Sells"

9It59 VENIGE BOUTEVARO

ERE IS A DEFINITION that Henry Ford gave of business many years ago. He said, "Business is the mechanisnr for supplying human wants, and the wants keep right on bigger want rises to take its place." True. ***

Look at the way our human "wants" regarding entertainment, for example, have been answered with the movies. the radio" television, etc. See how our transportation "wants" have been supplied with millions of rniles of roads, millions of automobiles, busses, trains and planes. You can keep on digging up marvelous answers to human "wants" in everv direction.

Bruce Barton wrote years ago, "Faith in business, faith in one's self, faith in other people, faith in this countrythis is the power that moves the world."

Many men, in discussing and criticizing business, fail to understand how definitely business depends on FAITH and on CONFIDENCE. On faith is built credit. And whence comes credit? From CREDO, meaning I BELIEVE. Business is built on confidence. And whence comes confidence? From CONFIDES, meaning WITH FAITH. Business is tremendously improved. Prospects generally

BY JACK DIONNE

look grand. But some business men still lack a lot of faith and confidence. When it comes, there will no longer be any unemployment problem.

Confidence has no ,ub.,l,ur". ;"", "lr,no, buy it. Distance and time cannot shatter it. Business confidence is no different {rom the other kind. Both are born*of human trusl

History amply demonstrates that no matter how difficult the road he seeks to climb, a crusader who believes with his whole soul that the climb can be negotiated, will awaken a fierce enthusiasm that carries all before it. And he can overcome all obstacles. He may even lift unbelievers to heroic heights. In the pathway of Peter the Hermit on crusadg everything flammable catches fire. To say such things cannot be done is to say that you do not know history. All men are subject to such influence. Even the strongest are more or less malleable.

One poet said that "thrice armed is he whose cause is just', I while still another declares: "So many Gods. so manv Creeds. so many roads that wind and rvind, when all ihis old world really needs, is just the art of being kind."

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns ..all soft-textured and smooth-finished in uniform quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.

Pqrk Seryice Blqsted

James G. Stearns, president o{ Califomia's County Supervisors Association, has reported that the National Park Service's plan for a redwood park along California's North Coast is a o'monumental insult to California and its coast counties."

"For the last two decades," he said, oothe Park Service from its fortress of God and Motherhood has been sending out patrols on difierent missions that were not part of its job in the beginning."

He cited the current national redwood park as a case in point.

"The people and industry of the redwood region," Stearns said, o'are beirig thoroughly discredited and held up to public view as a threat to a great resource to accomplish the National Park Service's purpose."

He pointed out that the Park Service neglects to tell the public that more than lnfi ol Cd.ifornin's North Coast is alread,y gooernnrcnt owned,, and that the counties of Humboldt and Del Norte, where the NPS would like to place its park, already have more state and county parks than any comparable areas in the country.

'oThe main allies of the Park Service in this endeavor," Stearns pointed out, 'oars people in the East whose principal qualification is.ignorance of the facts."

Something to Hoot About!

@NO.d"CFIECI(

TEXTURE 1.11 PANELS

The fine vertical striations on the face veneer of No-CHECK Texture l-ll prevent grain rise and weather checking by relieving surface stresses. They, also, add an interesting texture and pattern to the panel.

N0-CHECK Texture i-l1 and the many other quality products at ECKSTROM'S are handled with tender care. They will be rushed t0 your yard at a moment's notice.

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'

"To the minds of local peoplg" he continued, "it occurs that these same Easterners are the descendents of a generation that destroyed its virgin hardwood forests, shot the passenger pigeon into extinction, allowed the market hunter to nearly destroy the migratory waterfowl, and turned every river on the Eastern Seaboard into a sewer."

Housing Sfqrts Prediction

Although housing starts for the first half of 1965 were off about 8 percent from last year, Charles E. Young, market research director for the Western Wood Products Association, predicts the year will end only about two percent less than in 1964.

Young estimates 1965's total housing starts will reach 1,530,000 and bases his findings on a multiplier formula applied to starts in the second quarter. Young says his formula has been remarkably accurate in recent years, provided the preliminary reports of monthly starts are not too seriously revised.

Pickering Liquidqtion Voted

Approval to liquidate Pickering Lumber Co. and to sell the assets for more than $15 million has been given by shareowners at a special meeting.

More than 75 percent of the shareowners voted in favor of the proposals, well over the required two-thirds.

Pickering will receive $15,297,888 from Fibreboard Paper Products Corp. and Yuba River Lumber Co., the purchasers.

Wolnul Industry Wins I st Round

The American walnut industry, unleashing a hard-hitting counter-attack against a Department of Commerce ruling which ended export controls on walnut logs, has won the first round of its battle for restoration of controls. ooRound 2 is coming up soon, and we feel confident," said Donald H. Gott, of the American Walnut Manufacturers' Association.

The first round victory was achieved in the form of official action by , the Senate Committee on Commerce. In a strongly worded letter to Commerce Secretary John T. Connor, the committee urged Connor to reconsider his earlier decision which allowed controls to expire.

ECKSTROM

PTYW(}OD E DO(}R ((}MPAIIY

2719 S0. Compton Ave., Los Angeles, Calif- 90011

Wholesale Hardwood Distributors Association Meets

f\RADINC AND OVERALL industry

V marketing strategy. discussed at length, was a featured part of the Pacific Coast Wholesale Hardwood Distributors Associa. tion convention at Ojai, Calif.

Representatives f rom twenty-one firms and officers from the national association met June 20-2',1 at the group's 42nd annual get-together.

Elected new officers were: Dick Quarg, president; Lyall Bell, lst v.p.; Al Frost, Jr., 2nd v.p. and Bob Kahn, secretary-treasurer.

Don White of Vhitc Brothers in Oakland, current president o{ the national, spoke on that group's many activities in and for the industry. M. B. Pt:ndkrton of the national told o{ their work on grades and mill acririties. The col t tournament was held lhat afternoon und u hayride and barbecue followed that evenine.

Next day heard speeches by Bruce McLean, Hal Von Breton and Bill MacBeath. The golf tournam,ent playoff and the annual regatta were that a{ternoon, (a regatta in Ojai? )

Anyway, the annual banquet and introduction oI the new olficers was a bie hit.

AITET{DING THE annual meeting were: (front row) Joe Cortese, Bill MacBeath, Ken Tinckler, Ed Bauer, Bob Grimm, Len Hall, Bob Kahn, Dick Quarg and Lyall Bell. (Middle row) Roy Stanton, Sr., M. B. Pendleton, Dick Saroyan, Jim Sullivan, Carl Johnson,

Gordon Frost, Bob Sullivan, Roy Stanton, Jr., and Bud Radditz. (Top row) Bill Fahs, Don White, Carl Porter, Hal Von Breton, Al Frost, Jr., Lawrence Culter, Dallas Donan, Bruce McLean, Jack Higgins and Fred Ahern. Members divided time with golf & business.

ALL NE\M DOORS

(with the Custom-Looki

The beauty of "Hospitality" Entrance Doors and "Symphonic" Entrance and lnterior Doors is more than skin deep. All are made from select kiln-dried vertical-grain Douglas Fir. This fine wood is ca ref u lly mach ined, sanded, assembled and inspected to offer custom quality and superb a ppea ra nce at economy prices.

These doors and other 'old-favorite' quality entrance and interior doors are now available at Artesia Door Co., Inc.

Complete Warehouse Stocks in inventory for immediate sh iPment.

Please call the Artesia Door Sales Desk for information on direct mill shipments.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Flr Dlmenslon from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs fiom

Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dlmenslon from Westport Lumber Co,, Westport, Oregon

Douglas Fir Studs from Shepherd & Dasher Lumber Co., Longview, Wash.

Feor of Federql Control Voiced

A call for prompt industry action to head ofr possible federal domination of commodity standards and building codes hag been rounded by Mortimer B. Doyle of the National Forest Products Association. Doyle proposed creation of a "highJevel industry group" to seek greater "cohesiveness and uniformity" in both the code and standards fields.

Doyle thus joined other basic materials spokesmen in voicing opposition to controversial proposals by a Commerce Department advisory group (the LaQue Committee) which recommended: (l) establishment of a new federally-chartered institute to "coordinate" private standards activities in the U. S.o and (2) government promulgation of a national building code, to supercede the four regional model codes.

'oWhen standard-making is placed largely under government control, the people involved, as honest and sincere as they are, are still exposed to political pressures and political decisions," Dofe stressed, adding: "The whole area of industrial, consumer and building standards is essentially a private industry responsibility. We have capable private standards organizations. We have the mechanisms to establish standards. We have component building code agencies."

Stumps Mqy Be Useful

Thousands of acres of old pine stumps in California and Oregon may turn out to be useful and valuable, says a University of California scientist.

The pitchy remains of old-growth ponderosa pine trees have good possibilities as sources of wood rosin, Dr. Arthur B. Anderson told members of the Forest Products Laboratory at a Richmond meeting.

The wood rosin industry is running out of southern pine stumps, the historical source of the material, and is looking around for new sources, he added. Anderson said there is growing need for a rosin source in the West, particularly for use in paper sizing.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 972-1290 or Z8B-0Erl4.

Convenfion Open to All

The Salt River Valley Hoo-Hoo Club, Phoenix, Arizona, host for the 74th annual convention of the International Concatenated Order of Hoo-Hoo to be staged September 19-22 in Scottsdale will be open to interested members of the lumber and building materials business who may not be registered Hoo-Hoos. The o'open house" policy is planned to give Hoo.Hoos in the wood industry an opportunity to meet and mix with colleagues in allied businesses.

The theme of the program is "Go Western!" and a full-scale recreation and entertainment schedule in the tradition of Western hospitality and informality has been planned to satisfy all interests and tastes. Outdoor brunches and dinners will be served up o'chuckwagon style," and an evening Western hoedown will feature a typical "shoot out" and the "hanging" of the desperadoes. U.S. Olympic diving and swimming champions will present an aquacade, and Indian dancers will perform rribal rituals.

Speakers scheduled are Arizona'p own Barry Goldwater; Edward P. Clifl Chief of U.S. Forest Service; Lester Oliver, Chief of the White River Apache Indian tribe, and "Jocko" Conlan. famed National League umpire.

Registrations may be made directly with Mountain Shadows Hotel, 5641 East Lincoln Drive, Scottsdale, Arizona, or inquiries may be addressed to the Salt River Valley Hoo-Hoo Club, 474O North Central Avenue, Phoenix, Arizona 85012.

LMA Tqhoe Business Meet

Plans for a major LN,IA F'all Conference anticripate uPwar<1s o[ 70 lumlrer dealcr,. will takt: part in two-tlays of meetings on lrusirrcss practices. It u'ill l,e held at the Tahoe Alumni Center" Septemlrcr 27 and 28.

"This t'onft'rence rvill be ont'of tht'most important wt: har.e evcr held"" ('omments L\'lA Prcsident Charlie T)art. "a-* it u.ill deal with topit's Paramounl [o imPlorirrq orrr business t:limatt'."

"Wt, havt' planned the Tahoc Conferent:e program with an cye tor,vard problems lhic'h are ('ommon to most all mtmlrer-"." explains Ercr:utive Vit'e President Rob N'lclJrien.

Speakers inr:lude:

o Arthur N'[a-qters. general manager. King Lumber Co., Bakers. field. "How to llaintain a Constant Cost-Reduction Program Within Your Own Yard."

o N{cCready S. Young, Peat. X{arwick. Mitchell & Co., San Francisco. "Financial Nlanagement W"orkshop."

. Steve Copeland. \Iercantile Systems and Surl,eys, Mountain View, "Private Investigating."

o Jo,seph F. Schram. Sr:hram and Associates, Los Altos. "Advertising and \'Ier<:handising Vho Needs It?"

Also on the two-day program is individual discussion with LNIA insurance consultant Ray Nelson who will review profit sharing plans" pension l)rograms, health and accident coverage and relatt'cl mtrtlels rvith rlt.alers.

Reseqrch Test Houses

Llnited Home Corp. and Weyerhaeuser sors of the {irst research project in, the FHA erperimental housing program.

The study will test several new products and application methods. Among the products are giant size 8'xB' plywood sheathing. a new plylvood underlavment, and Weyerhaeuser prefinished panel siding guaranteed not to need refinishing for at least ten years. Also being tested is the use of half as many nails as presently required in glue-nailing particleboard underlayment.

The on-job research is a part of the FHA experimental program to encourage use of new concepts aimcd at reducing housing costs and raising living standards.

Two hou-"es, one at Portland. and one at Seattle, are being built nnder the program. Both have 1,865 sq. ft. of lloor area, expansion space on the set:ond ler-el and a douLlo'garage.

for a quality line of pressure-treated w00d products . fast seryice . technical assistance

Ready and waiting Jor immediate delivery {rom Koppers' plants at Wilmington and Oroville, Calif. are large inventories oI-

1. WOLMANIZED@ sill stock

2. NON-COM@fire-protected studs, plywood and other lumber

3. CELLON@ pressure-treated lumber and plywood (a paintable, exceptionally clean treatment with deep penetration)

4. PRESSURE-CRIOSOTED poles, piling, ties and lumber products

And here's a new market lor you! NON-COM fire-protected wood now qualifies under FHA Minimum Property Standards (FHA 2600) and ICBO Research Recommendation (No. '1921) {or use where formerly only non-combustible materials were permitted.

California lumber dealers can get Iast, expert service whenever pressure-treated lorest products are needed. Each plant is staffed with highly-trained technical personnel, and maintains the most modern treating and handling facilities.

Remember-all Ko ppers pressu re-treated f orest prod ucts conf o rm tothe governing Code requirements; UBC, FHA, Los Angeles City and County, Send for Koppers informative Design /Build Manual that describes preservatives for all applications. c-2.

IHE P0PULAR [0W profile characteristic of a concrete slab now can be achieved in a basementless home with a complete wood floor, thanks to a newly developed construction technique by the National Forest Products Association. The system utilizes the crawl space under the house as a plenum for heating and air conditioning. Wood floor systems are widely preferred because of their foot comfort and warmth. Finish floors of strip oak, such as shown here, are noted too for their striking natural beauty, durability and ease of upkeep.

Comparry are co--sponNorthwest uncler the

Bert Dennis New Valley Club Chief

Iicrt l]enni-. rvas unarrimuusl1- t'lt'ratctl to tht' prt'si<lerrcr oI San Joaquin Hoo-Hoo Clrrl-, ill at thc club's Annual }iar'-13-Qrr,' .L,lection \ite. Jtrnc 25. at lloedine Park in li-re-.no. llolr l-t'nis wlil ,sorve the comirrg ) ear as northern vice-presiderrt. anrl Harold l'uerst was the winning candidate for southern r icepresident. Wall,v Kcnnedl,- is thc new sergeant-at-arms and Bud Barber will again hold forth as secretary-treasure r.

New Club .i I directors includc: Jim Duart. Bob Schlotthauer (immediate past prexv). Al Reynolds. Larrv Cannon and Jt-.an Hart-.ock.

Thc next hig meeting for Club lll rvill hc its annual Valley l-roli<, chairmanned b1' Rol, I-ewis. Present plans call for a golI urr,l l,oulirrg torrrnamerrt in the a{ternoon with a concat antl the usual ft'llowship dinner ancl enterlairrmcrrl irr lhc r-r'enins.

ELECTI0N NITE CANDIDS-A group of Valley Hoo-Hoos congratulate new president Bert Dennis (center at upper left). It's chow time for this group (top center) which includes Chet Harshner, Don Koch,0llie Wheaton and lVlillard Smocx. 0utgoing president Bob Schlotthauer (top right). Charlie Dart

(lower left) presents the nominating committee's new slate of otficers. Here's another group (lower center) 0f well-fed H00-Hoos. President Dennis (right at lower right) gets congratulations from member Gary Levi. The club's annual Valley Frolic will be held this year on 0ctober 15.

needs 2t/z

million

feet of lumber pel month on a year 'round basis

Itust Be Green Douglas Fir Cut To Size in a Standard Grade. You May Quote on All or Any Part.

l" Lumber Mqy Be S-l-S2E Or 5-4-5.

7/g'

Mqy Be S-lS-lE or 5-4-5

2" Lumber Must Be S-4-S.

3" Lumber Must Be S-4-S

6

2 x 6 x6 x5Y2" 2x6

{ Lumber musl be' marked qs to quontity ond length { Lumber rnusf be bundled Jor Jork truck unlooding { May be shipped truck ond lroiler, ilat ccir or by water

HU l'lTER woodworfts, Inc.

| 235 E. 223rd Sfreet, Torronce, Colifornio belween Avqlon ond Wilmington Boulevord

PHONE: {Area Code 213} SPruce 5-254/- or TErminol 5-5671

Call Us COLLECT witb Your Offerings!

FOR CREDIT REFERENCES CHECK

THE FOLTOWING:

*Crocker-Citizens Bonk

South Gote (Colif.l Brondr Phone: (213) 582-0661

*Coos Heod Lumber & Plywood Co., Wilmington, Cqlif. rUnited Stoter Plywood Compony, Los Angeles, Colif. tWeyerhoeuser Compony, Los Angeles, Colif.

Hallinan Mackin's Three Decade Success Story

THE YEAR 1935 evokes mixed emotions

r {rom most of us who recall the days of NRA, CCC, the ill-fated Chrysler Airflow and'oWrong Way" Corrigan. But the nation was struggling along the comeback trail, the five-cent cigar had become a reality and entertainment greats like Ben Bernie, Fddy Duchin, Paul Whiteman and a great new band led by Glenn Miller helped bolster the millions who were trying to pick up the pieces and get a new start.

Two such men were Charlie Hallinan and Ray Mackin who chose the ungodly year of 1935 to establish a wholesale lumber business in San Francisco. But through astute management, and because Hallinan and Mackin were excellent students durine the Depression. Hallinan Nlackin Lumbei Co. flourished-so well, in fact, the partners opened a branch and distribution yard in Los Angeles in May, 1940.

(Continued on Pag,e 32)

30 YEARS YI)UI{G as evidenced by Hallinan Mackin's executives, Roger Mackin (left at top right), president and brother Dave Mackin, vice president. The southern California sparkplugs (top center, L-R) include Jack Young, Alex Chubak and Jim Fair who heads the company's Southland activities. And don't forget pretty Essie Hixson (top right) who keeps the southern trio in line. Another crack second gener-

K5OLD-GROMH BAND-SAWN REDW(}(ID from Bojock Lumber Co., Manchester

OLD-GROWTH D(IUGLAS FIR from Spacek Bros. Lumber Co., Manchester

Precisiontrimmed STUDSDouglas Fir o White Fir o Redwood

AIR-DRIED and KILN-DRIED REDW0(|D P0STS and FEI{CING

?": $ uue +, l.

ation lumberman, Bill Freeland (left at lower lefU, also hangs his hat at the San Francisco office, the company headquarters. Along with the Mackins in this photo are Anne Prime, Madeline Delaney and Margaret Moore. In addition to this shed (lower right) the company recently built a new San Antonio shed affording an additional 500,000 bd. ft. of lumber for undercover storage.

Red Cedar Group Meeting Optimistic

Mcmbers of the Western Red Ccdar Lumber Assoc'iation gathert'd at Qualir:um Beach. Britisli Columbia. and heard optimistic reports on tht: {uture markets {or western red ct'dar at their annual met'ting.

Among association business transactetl was elerlion of olEr','rs.

Nen' presidt'nt is JI. J. Butler. E. C. Miller Cedar I-umber Company. Electecl vice-president rvas Joseph O. Haas. Nalos Lumbcr, Ltd. Jack Riggs, Lamford Cedar Limited" rras elec'ted trea,qurer and T. C.

Boyle, attornel f or the association, \^.'as elected secretary.

The \tr't'stern Red Cedar Lumber Association, whose cleven member firms account for approximately 75 percent of total production on th.e North American continent. is the onlr association with members in Canada and the Unitcd States.

\{arking the first annual meeting since the affiliation of Western Iied Cedar Lumber Association 'lvith W.estern \I-ood Products Association and the mor.e of the

AtILAS LIJRflEEH

CATIFORNIA TUTVIBER MERCHANT

V'RCLA office from Seattle to Portland, the mt'eting was attended by Wendell B. Barnes. erecutive vice-president of WI[/PA, G. Cleveland Edgett, WWPA vice-president. and liy' ser,t'ral stafi members.

Gut'st spcakers at thc three-dav June meeting were Howard T. Mitchell, president, Nlitchell Pre-.s Limited and L. W. Lant'. Jr.. publisher of Sunset magazine. Normln Dusting, general manager, British Columbia Lumber Manufacturers Association, nas also a guest.

WITCLA promotion managers from four dilTerent areas of tht' r'ountry rt'ported on a growing acceptancc of wt'stern red cedar a-s a qualitv {t'ature of bctter homes, both as a siding and paneling. Case histories of promotional t'fforts by various wholesalers and dealers, as n,ell as btrilders. in various parts of the country and results were reported by Bob Zoffel. Portland, Robert Story. Ncw York. and Ron Hadinger, Ohio. Appointment oi R. l-. \'Iokry as Midwest pro6611on milnag('r rvas attnottttced.

Wood Windows Get OK

National recognition has bcen granted b,v thc Federal Housing Administration to the Amcrican litood ['indow Institute's "Seal of Appror.al." The action will be a big asset to A\['\l'I's quality wood window promotion program, ar:cording to AW\I"I's Carl \I1. Nagle.

FHA has decided to accept the Tnstitute's Quality Scal as signifying compliance by rrindow fabricators with six U.S. commercial standards named to l-HA minimum

standards for one and two iamily

SUCCESS STORY

(Continued, lrom Page 30)

Hallinan Mackin Lumber Co., which u'lebrated its 30th birthday July I, is norv controlled by Ra1' N{ackin's two sons, Roger, rvho assumed the presidency of the firm in 1960, and l)ave, who is now vice-president and salesmanager.

Hallinan Mackin's distribution yard at 7155 Telegraph Road in Los Angeles, is guidcd by Jim Fair, vice-president and general manager in charge of southern Cali{ornia sales. who has been with the firm since 1951.

Originally established as a straight wholesale softwood operation, Hallinan Mackin has gradually diversified into particleboard, ['est Coast hardwoods, imported hardwoods, Forrest Wood Block flooring, and many other wood products specialties.

The firm currently carries over two million feet of stock at Los Angeles and San Francisco, and recently ltuilt a new San Antonio pole shed in Los Angeles with stor' ase for 500.000 feet of lumber.

ROOKS DGE

rhe symbor thot stonds ro,, Dl

from our mills in colifornio, oregon, ldoho ond Utoh direct to oll of Centrol ond Southern Colifornio ond Nevodo.

2'31441

TWX 578-1272

P.O. Box 32O

GRASS VALLEY. CALIF. t'Jerry" Dodge Elmer Lewis

685€650

TWX 722-6405

7II5 TELEGRAPH ROAD

tOS ANGETES 22, CATIFORNIA

Bob Turner "Jeff" Brooks "Frosty" Fosler Chub Durnell

JAMES REDWOOD

specio lizing in ...

Deolers Review Resolutions

Northern California members of the California Building Material Dealers Association, Inc, have reviewed three resolutions passed at the CBMDA Mid-Year Conference staged recently in Carmel at a July 9 meeting at the Edgewater Inn in Oakland.

Three resolutions discussed were: (1) that the members of the California Building Material Dealers Association will support those suppliers and manufacturers who distribute their materials through normal and traditional channels of distribution; (2) that all suppliers and manufacturers make available to all bona fide building material dealers uni{orm credit and discount policies; and (3) that the association, to strengthen the individual dealerships, shall develop a management-educational program for the benefit of all its members.

The resolution committee was headed by Jack Guerin, J. S. Guerin & Co., San Francisco; and R. K. Van Anda, Anvil Building Material Co., Northridge. Also on the committee were Harold Beatty, Western Gravel Co., Campbell; Red Haggerty, Klamath Lumber Co., San Carlos; Dick Downing. Delta Supply, Union City; Bill O'Brien, McPhail's, Inc., San Rafael; Clifford Lance, A & A Building Materials, Arcadia; Bill Mauzey, Jr., Beverly Hills Building Materials; George Throop, Jr., George Throop Company, Pasadena; Sam Gordon, Atlas Building Materials, Los Angeles; and legal counsel Oscar Tannenbaum.

Misses ond Dodgers

Hoo-Hoo-Ette Club rf l started their summeroooutside activities" program by attending a baseball game at Dodger Stadium in Los Angeles.

Those attending were: Ruth Armand, E. J. Stanton Lumber Co. and guests; Jo Cogburn, Owens Park Lum'ber Co. and guests; Dorothy Simons, Simmons Hardwood Lumber Co.; Hazel Tandy, Randall Lumber Co.; Estella and John Seemayer, Adolph and Bonnie Wahner of Atlas Lumber Co.; Peggy and Rocky Mattola of Allan S. Bufkin Lumber Sales Co.; Mable and Bill Askins. Commercial Lumber Co.; Dorothy Miller, H. W. Koll Mill & Lumber Co. with guest Herb Klasges; Dorothy and Homer Hagerman, Simmons Hardwood Lumber Co., and guests Mr. and Mrs. J. Rodney McKinney and Curtis McKinney of Oklahoma City.

Evelyn Miller, Mullin Lumber Co., with guests Mr. and Mrs. Ed Hoy, Mrs. Pat Huffman and Mrs. Marguerite Young; Lynn and Don Rose, Tarter Webster & Johnson, with guests Mr. and Mrs. Ernest Petersen, Mr. and Mrs. Richard Ogas, SanfordLussier, Inc., with guests Mr. and Mrs. Roman Madrid.

Teqcher's Scotch Uses Americqn Oqk

Planks of well-seasoned American oak are used exclusively in the Glasgow cooperages of Wm. Teacher & Sons, Ltd., the world's largest independent Scotch whisky pnoducer.

Teacher's Highland Cream Scotch Whisky must be matured in casks made of American oak. Porous, this wood is 'best suited to permit evaporation of undesirable and coarse flavoring materials.

The main task of one of the Teacher's cooperages is to reassemble American made barrels (40 gallons) which previously contained sherry. For ease and economy of transit, these barre]sarrive in Glasgow in a knocked down condition as bundles of staves. They are accompanied by steel hoops and barrel heads, all clearly numbered.

In Teacher's main Glasgow cooperage, these staves are cut to the length and thickness required to make oopuncheons" or casks with a capacity of 100-105 gallons. From these casks, the whisky assumes its characteristic amber color after years of maturing.

Millwork Jobbers Eye Competition

Corporate dropouts can be expected at all distribution levels within the building industry as marketing competition, now stifi, grows even more demanding. Wood ornamentation is back. W'ood windows are recapturing ground lost to metal. $any retail dealers are becoming dealer-builders. Builders too are changing and stabilizing. Prefabing is marking time, even slipping in some areas.

Those are some of the building industry trends highlighted in a series of regional. marketing conferences just concluded by the National Sash & Door Jobbers Association, in Dallas, Memphis, Atlanta, Washington, D.C., Albany, Cleveland, Minneapolis, and New Orleans.

"Few left these meetings without the realization that they're entering an even more highly competitive period, that the building industry is in an era of adjustment that only the best will survive," Associate Secretary Carl W. Nagle said.

"Small companies will not have the luxury of staying small and doing the same things as today. The total market is growing bigger. Unless jobbers and dealers have planned well and know where they're going, they'll find it hard to compete," he forecast.

Home lmprovement Supplemenf

Over lBO0 newspapers will receive a special home remodeling supplement in September as part of the ooHome Improvement Time" prornotion of the National Home Improvement Council.

The supplement will be produced and distributed by House Beautilul magazine. The council and, House Beautilul have cooperated in similar special newspaper activities since 1960.

In addition to newspaper distribution, the supplement will be mailed by House Beautilul to more than 20OO home improvement dealers and contractors as a merchandising tool. Included will be articles and photos on a wide variety of home repair and remodeling subjects and ad mats for dealer-contractor use.

Red Book off the Press

The latest 1965 issue of the Lumbermen's Red Book, the most comprehensive credit and marketing guide in the lumber and woodworking industries, is ofi the press.

Since 1876, the Red Book has been the recognized source of credit information for the lumber, woodworking and allied indus. tries of the United States. It lists geographically the manufacturers, wholesalers, retailers and quantity users of lumber and wood products of all kinds. In addition to financial strength ratings and trade payment evaluations, the listings include business classifications, addresses and other pertinent facts which facilitate making credit decisions and pinpointing prospects.

Oregon Job Forecqsl

The Oregon Department of Ernployment, following a comprehensive study of the wood products industry in Oregon, has concluded that automation and growth will just about offset each other in the next 10 years, as far as the employment picture is concerned.

A 37-page booklet notes that in August, 1952, there were 96,300 wage and salary workers employed by the wood products industryr highest point on record. In l9&, the study points ouf 76,040 workers were reported in September, with only 40,000 in logging and sawmills.

Total emplsym€nFin al}-wood produets -industries *y t97$is estimated by the study to be 72,000, compared with 71,700 at the present time.

.t R I t,,,;?-l

'Warren Moorehead has sold his long esstablished yard in Escalon to manager Marvin Schmidt a n d Jim Kassik who have changed the name to M/J Lumber & Hardware, 1455 First St. Schmidt has been with Moorehead since graduating from high school in 1947. Kassik was also employed at Moorehead and prior to that had been with United Lumber Yards and Martinez Lumber Company.

Wally Lingo, Hank Garnjobst, Jim Rossman and Don Schwartzendruber made it up to Oregon for the annual Eugene Hoo-Hoo golf day.

There's an empty desk in the WendlingNathan Co. offices this summer while Bud Hill and family collect on a long awaited vacation in Europe. Bud hated to disobey LBJ's "See America First" edict, but his plans for the trip u'ere begtinning to yellow with age.

Patty Smith, daughter of Will Smith, president of Coos Head Timber Co4roration, was married JuJy 24 to Don Vaughan at Coos Bay. Don is the son of George & Mrs. Vaughan, a pioneer lumber family of Oregon. He is an architcct.

3lfft'rt ffi

CAIIFORNIA IUMBER MERCHANT

Wayne Gardner, personable manager of the Lumber Association of Southern Califolnia, is back after a country-wide swing to San Flancisco, Washington, D.C. and the ALSC meeting in Chicago.

Henry Barbe has returned to San Francisco after two weeks in the East on James L. Hall Co. business.

Bob Heberle, lumber saies division manager for Georgia-Pacific Corp. in Los Angeles, has returned from a Pacific Northwest business trip.

R. J. "Bob" Gehring has moved his Sausalito yard to a four acre fi:ack at 20 Grandview Avenue, Black Point. All bookkeeping will continue to be handled through P. O. Box 186, Sausalito, and executive offices have been opened at 3030 Bridgeway, Room 105. Sausalito. California.

Bob McBrien, executive vice-president of the Lumber Merchants Association, has snuck in a little of that Eood stuff called vacation at Lake Tahoe.

A,rcata Redwood's general salesmanager, Lloyd llecathorn, visited customers in Montreal and the East Coast during mid-July.

Following the recent death of Harry Gamerston. the directors of Gamerston & Green Lumber Co. have elected his long time associate, Lu Green, president of the San Francisco-Oakland based firm. Other promotions include Fred Ziese, Sr., vicepresident; William T. Doyle, secretarv; and Miss P. M. Dixon, assistant secretary.

Don Mosen has been named new plant engineer at the Nicolai Co. plant. Nicolai has manufactured doors and other building ploducts since 1910.

Ed Fountain, Sr., along with his son Ed Jr. and his wife Barbara, visited suppliers in southern Oregon and northern California last month.

Mike Madison recently returned to Ziel & Co. headquartels in San Francisco after an extensive business trip through Borneo and the Far East.

Lyman Laisy, Consolidated Lumber Co., Wilmington, and his wife, spent three weeks last month coveling Nevada, Arizona, Colorado, Utah and Wyoming "Seeing America First."

North Bay Lumber's Henry Hulett and family vacationed in Montana the last two weeks of July.

Lloyd Webb, F. M. Crawford Lumber in Long Beach, seen covering the manufacturing area north of San Francisco last month. While he was away Jean Parrish managed the store.

I'red and Frances Larnon are curtently u'inding up an Aiaskan holiday with a little frshing and visiting with friends in the Northwest.

Bob Gaylord, one of the top men in lumber sales in southern California, took his family to Hawaii last month to relax.

Due to pressing business, Fred Smales, vice president of U.S. Plywood's western region, missed the big Honolulu yacht race last month-for the first time in 10 years. Says he- had to stay home and mind the store.

Frank Ruggieri, headman at San Antonio Construction Co,, announces that his firm will open a branch ofrce in San Francisco next month.

Cal-Ida Lumber's George Dufi will chairman the 10th annual northern California Lumbermen's Golf Tourney at Siena View Country Club in Roseville, August 27.

Dick Voelzke has joined Marquart Wolfe Lumber Company in Long Beach. He will cover the southern territory, according to Sterling Wolfe, vice president'

Clarence Grenfell. owner of Grenfell Lumber Co, P. O. Box 5?0, Colusa, announced the closing of his long established yard during June.

Ken Conway, Arcata Redwood southern representative, spending some very hot days in Arizona drumming up business.

Leo llulett, sales chief of Willits Redwood Products Co.. vacationed with the family at Tahoe last month.

Forrest Wileon, southland wholesale lumberman, and Mrs. Wilson, have returned from an extended business/pleasure trip to New York where they saw the fair and numerous New York nite spots.

William (Bill) Smith, Jr., president, Angelus Ilardwood Company of Los Angeles, and Janet O'Connell of Santa Monica were married July 14, and left immediately on their honeymoon. Upon their return a huge reception riras held August 1 in The Escoffier Room of the Beverly Hilton Hotel.

Lamon Lumbels Bob Bolton has vacabioned with the family in British Columbia after an enjoyable stopover at Medford Corporation's beautiful Lake of the Woods Lodge.

Horace Wolfe, Long Beach lumberman, and his wife have returned from their annual trip to Hawaii. This pioneer lumber couple celebrated their 54th wedding anniversary during the trip.

Dick Osmundeon of Atkins, Kroll & Co. spent a family vacation in Minnesota during early July.

Rene Leeter, Fir & Pine Lumber Co., Burbank, and husband &lward, spent a wonder{ul vacation in E,urope this summer taking the Grand Tour.

Ted Hutton has been appointed a sales representative for Celotex and will serve li:i:". and wholesalers in the Los Angeles

Don Oswald, owner of Don's Farm & Ilome Supply, 728 El Camino Real North, Salinas, closed his retail yard in June.

Jack Tweedy's firm will now be known as Iweedy Lumber Company and will be located at 9936 Santa Monica Blvd. in Beverly Hills.

Curtis Skyrud, former Sacramento Valley supervisor for Sterling Lumber ,Co., is now managing Sterling's new Chico yard replacing Joe Brostek who has been transferred to Red Bluft.

Max Barnette, well known West Coast lumber executive, is spending the summer at Laguna Beach. He is one of the best known "Beach Boys" on the main stem in the resort city.

Al Wahl, veteran western lumberman and former "Top Sales Bananat'for Consolidated Lumber Co. in Wilmington, and Mrs. Wahl, attended the Rotary Convention in Miami and toured the Carribbean before returning to the coast.

Robert Dunne has been appointed metropolitan Los Angeles sales representative for Kaiser Cement & Gypsum Corporation, it was announced by L. R. McNett, southern California division cement sales manager.

Gordeno Deqler Exponding

Crenshaw Lumber Co. has opened a new division and has appointed Leonard Meier to head the hew construction division.

o'We intend to specialize in additions and remodeling work," said Lloyd Olsen, president of Crenshaw Lumber, Gardena, Calif.

"With Meier's 15 years of experience in South Bay area building, we feel we can ,;l offer quality work at reasonable prices.t' Olsen and Meier both have specialized knowledge of construction.

The rnen are concerned with the impact of opportunists and unstable operators who plague the home alteration and construction business. They feel they ofier the stability of a well established firm.

Crenshaw Lumber was established by Olsen in 1949. It is now the lareest lumber dealer in Gardena.

I Dependable year-around supply of "dry-storage"

I Specified lengths readily available, end-seated with waxbase paint.

Rogge Lumber Co. of Bandon, Oregon produces 4,OOO,OOO teet of dimension lumber a month. For the full story on its availability to you, contact:

dimension lurnber, I FASI tive-day delivery by barge from Orcgon to Southern Calitornia.

Baugh Companies Open New, Well-Engineered Distribution Yard

Completion of their ultra-new lumber distribution lashup has been announced by Bob Baugh, chief executive for Baugh Forest Products Corp. and Baugh Lumber Sales Co., Inc. The plant is in the City of Industry, which is just east of Los Angeles.

In its 27th year of operation, this marks the third plant oceupied by the company.

During this steady growth, customer and supplier relations have always been keyed to the present and the future. The stafi boasts more than 250 years of experience with the Baugh management in southern California's ever-expanding market. Now, with youthful personnel in all .departments, plans for advancement projected to 1980 call for capturing the best of this everwidening economy.

Tihs new and modern engineered lumber distribution facility, already acclaimed by some as having established a new degree of operating efficiency, was completed by the San Antonio Rigid Pole Construction Company and consists of five lumber warehouses, including a complete plywood storage building. More than three million board feet from the leading lumber producers of the Pacific Northwest are held in the revolving inventory at all times. The five-car SP spur handles some of the

(Continued, on Page 76)

M0DERI{ 0FFICE at new Baugh facility is typical of the large, well-thought-out operation. Five giant sheds (top right) are loaded with lumber. 0perating trio fleft center) are Bob Baugh, David Waterman

and Bill Baugh. Easy access layout is seen (cented and a lift (righ0 moves out part of their massive inventory. Two views at bottom show office and part of the well+egulated, smooth-flowing yard layout.

For the softest textured QUALITY PINE

"Just ask the man who bought a car" of Kiln Dried PINE.PAK

QU ALITY SET LS

Yesfe rdaytrTodqy!

lf an l8th Century dealer needed wood window frames, door frames or other interior work, he went to a carpenter's shop called a joine/s wood-working shop.

Today, lumber dealers and builders supply houses depend upon the modern craftsmen of BIG BEN Sash & Door Company for superior quality, competitive prices and fast delivery of wood window frames,/ exterior d00r trames,/glidemaster sliding door fnmes/pre-fit window units/double hung or sliding wood windows/solid or fingerioint Interlor jambs.

For further information and placement of orders call BIG BEN at GEneva l-3541 or JAckson 7-8867 or SPruce 5-6124.

BIG BEN delivers to your warehouse or job-tract sites or house to house, Wholesale distribution to 0ealers Only

BIG BEN SASH & DOOR INC.

So-Col'

Buildinq Producfs

llails-Double-Grip & Dri-Tites

Golorado Fuel and lron Corp.Nails, Poultry and Stucco Netting, Hardware and Screen Cloth-Welded Wire Fabric

Celotex Building Products-Ceiling Tile, Roofing, Expansion Joint, Building Board, Sheathing and Hardboard

Filon-Reinforced Fiberglass Panels, Rolls, Flatsheet

Plywall Poly-Clad Prefinished Panels-Matching Moldings

Heatilator Fireplaces

Henry Co.Roof Coatings, Adhesives

Metalbestos-Prefabricated Chimney

Rylock-Aluminum sliding doors and windows

Burnie Hardboard

l(otdite-Polyethylene

Arrow Tackers and Staples

llichols AluminumScrew Grip Nails

Revere Copper & Brass-Aluminum Roll Valley

Reynolds AluminumReflective Foil Metallation

Fortifibre Building Papers

Ceco Steel Products-Metal Lath, Corner Bead and Cornerite

Sheetmetal Products

Southwest Steel Rolling MillsFence Posts

Steel Products-Pipe, Rebar-Foundation Bolts and washers

Diqmond Notionol's Tohoe Yqrd

Diamond National Corporation has officially opened its retail lumber and building material center at the ooY'o in Al Tahoe, Calif.

The lumber yard and hardware store was purchased from the Nevada Lumber Company. The operation will continue to operate without any local personnel changes under the direction of William Crews, manager.

The new center is the 50th operated by the company's western retail division in California, Idaho and Washington.

C. E. Hinshaw, general manager for the western retail division with headquarters in Sacramento said, "Diamond will continue to operate at this loclrtion until our brand new facilities are completed late this year or in early '66 at Tahoe Paradise."

The entire installation covers a total of five acres. The retail section of the building contains over 12,000 square-feet of space for lumber and paint products, as well as appliances, power tools, garden equipment and supplies, hardware, and other building and home improvement materials.

The adjacent yard and storage buildings cover another 12,000 square feet.

G-P Eornings qt All-Time High

Sales, earnings and cash flow for Georgia-Pacifie corporation for the first six months of this year reached an all-time high, Chairman Owen R. Cheatham and President Robert B. Pamplin have told stockholders. Sales for the six months period totaled $265 million as compared with $256 million for the same period in 1964. Net income reached $23,410,000, against $21,310,000 for the preceding year. Cash flow was $40,370,000 as against $38,580,000 last year.

On a per common share basis, earnings for the first half of 1965 amounted to $I.74 compared with $1.58 a year ago. Cash flow was $3.14 against $3.02 last year. Figures for both 1964 and 1965 are restated to include results of operations of Bestwall Gypsum company which was merged into Georgia-Pacific in April of this year.

Boqt Building qnd Wood

An exhaustive report on the current position of wood and its future as a boat-building material has been published in a recent issue of The Boating Industry.

' The article states that "the primary reason for the continued strength of wood boats-in addition to the suitability of the material itself-is economic," and discusses wood's record, historically, as a boat-building material; its present market status; its traditional appeal; price and quality factors; repairability and maintenance; new wood products; developments in finishing, gluing, bonding and laminating, and important wood species used for boat building.

Br<rinless Bum Bobbles Burglory

How stupid can a burglar get?

One of them spent all one weekend last month trying to remove a four-ton wall safe from the offices of F. M. Crawford Lumber, Inc., down on Alameda Street in Long Beach, without success. Thousands of dollars worth of valuable electric office equipment was untouched and the safe contained no money.

Too bad he didn't know that wholesale lumber concerns operate on a check receiving and paying basis. And now the place is lined with burglar alarms.

by BOB McBRIEN executive vice president of the [umber Merchonts Associolion of Northern Colifornio

ORE AND MORE manu{acturers and wholesalers are joining our membership ranks and offering to take an active part in its many important functions. This is an excellent move for all concerned and one that

promises to result in improved business con- i. ", *a!t* ditions for manufacturer, distributor and :f dealer alike. fi,.

When one sits back for a moment and looks at the major problems confronting the retail lumber dealer industry he comes to the conclusion that these problems are not unique; they are not unresolvable; they are not the sole property of the lumber dealer, or the distributor or the manufacturer. In truth, these problems can be shared equally by all involved in our industry -

J0lllll{G RAl{l$ and dealing with common marketing problems on all levels is lauded as good business by Bob McBrien. from the new yard man to the chairman of the board of the largest building material manufacturer.

The real iuestion hu. b""1, *nl,, loing,o take the lead and do something about finding some solutions to problems which have long been with us? We are proud that LMA is taking the lead in bringing together the men who can eliminate the problems.

The manufacturer-distriblro.-l"ut"l seminar at the 25th LMA annual convention was one step in establishing better relations and increasing cooperation; the marketing study now underway among LMA dealers is a second step; the National-American Wholesale Lumber Association's planned series of meetings is another step; associate membership and active participation in LMA by wholesalers and manufacturers is still another important step.

If you are not a membe, ", I-tO i ,"r, I urge you to consider joining today. Your associate membership dues of $100 per year entitles you to many services including a most extensive and inclusive health and accident insurance program, a major medical plan and a separate life insurance program. These are benefits which can be shared by your employees. Think about itand then give me a call at the association office. We'll do the rest to get you 'oinvolved" to the betterment of all.

CAI{IIIEVER SIORAGE RACKS

Lod-Rqck Cqnlilever Arm Rocks, with side or fronl looding, ore lhe fosl, low-cost wqy lo slore qlmosl ony indusfriol or Gommerciol commodity.

Ereclion is simplicily ilself, exclusive double-tock lug oclion lels the loqd qrms simply snop inlo position. There qre no loose pieces, no hooks or bolts lo slow instqllqtion. When storoge requirementi chonge, supporl srms qre iust lifted oul qnd reploced where required.

DTSIGNED

Here's Hswq,ii

By PUT ROBBINS Executive Director, Hawaiian Wood Products Association

fN OUR LAST article we mentioned thar r due to high population density on a limited space, and resulting high land and land development costs, housing in Hawaii is expensive. In any discussion of business in Hawaii there are a number of other factors which are pertinent and inte-resting.

Hawaii is a land of many peoples and races living together in harmony under what we refer to as the ooaloha spirit." This is no empty promotional gimmick. You don't have to be in Hawaii very long to realize that ooaloha" is more than just a greeting to newcomers or an unusual word described in travel folders. Aloha is a hard word to define, it means so much and can be appropriately used so many ways. I like to think of aloha as relating to the Golden Rule, and the attempt to inject this feeling into everyday life.

To a Mainland Haole (Caucasian)" aloha

and the racial mix are generally new experiences. The Haole is a minority, though the largest single group in Hawaii, representing slightly under one-third of the entire population.

I mention this not for any racial reasons, but for its business implications.

The majority of Hawaii's homebuilders are second and third generation Americans of Japanese ancestry. The parents of many of these people came to Hawaii to work in the sugar plantations, others as merchants and professional people connected with the plantations. After working in the building trades they sought managem€nt help and credit from the building supply houses and became general contractors and,/or homebuilders. Thus to this time there is a very close relationship between building contractor and lumber dealer.

Whil; there is a State Contractors Association and Homebuilders Association, each supply house,/lumber dealer has a private contractor's association consisting of tohis boys." These groups generally have regular meetings, monthly golf tournaments and bowling leagues. Some builders belong to two or three of these company associations as well as the others.

While this close relationship and aloha spirit is wonderful to behold and nice to experience it frustrates the efiorts of anyone promoting new methods, ideas and products. My experience on the Mainland

lead me to cynically state that you can sell anything to the homebuilder as long as it has a gaudy label stating that it is "new and difierent," and will Save 501 per thousand, in-place cost. Here just about any 'onew" product is suspect, even if it has been used for years on the Mainland.

Probably 2 in 5 people from the homebuilding and supply industry have ever in their adult lives been out of the State of Hawaii. Until jet transpodation this ratio was even lower. With their backeround and separated by 2500 miles of waier it's not difficult to realize why most of the building products' salesmen, building foremen, and workers in all trades have never left their "own little island" and find it very difficult to accept new ideas.

The concrete and cement products' industry in Hawaii is Iess than 5 years old. Production potential for the two cement plants is three million barrels a year yet current production has been at the rate of 1.2 million barrels per year. And cement products technology and engineering is as advanced in Hawaii as anyplace in the entire world. I1 you were to [sk me to show you a wood frame apartment building which has been completed within the past two vears I could not do it.

Next month I'll report on what is being done to improve wood products marketing and promotion in Hawaii.

A Salute to Lumberman Fred Lamon

A S V E'RE writing this item- Fred arrd 1r Frances Lamon are homeward Lround from Alaska, another of their innumerable junkets which began shortly after Fred decided that 50 years in the harness was about enough.

In fact, the popular Bay Area lumber couple began to get the travel bug a few years prior to 1961, when Fred turned over the reins of Lamon Lumber Company to his son, Ralph. Since then Fred and his favor-

ite traveling companion have visited cvert' part of the globe except South Africa and Russia , and they're already planning to correct that oversieht soon.

Born in Watertown, New York, Fred attended the Biltmore Forestry School in North Carolina, traveled to Germany with the school, and ended up in Marshfield, Oregon, after graduating in I9I0.

Fred's first job at Marshfield (now Coos Bay) was with the old C. A. Smith Lumber Co. as a logger, scaler and cruiser. In 1913, he transferred down to Bay Point, California (now Port Chicago) where the company operated a big distribution yard, sometimes carrying as much as 30 million feet in inventory.

McDonold Cedqr Pnoducts, Ltd. lomford Cedor, [td.

Tumoc lunrber Co., Inc.

WhnlpAnh)illg

Fred spent 4 years at Bay Point working as a lumber handler, grader, invoice clerk and office manager, and in l9l7 he hit the road in the San Joaquin Valley for the firm, later known as Coos Bay Lumber Co.

Lamon then spent a year with The Pacific Lumber Company, leaving that firm in 1920, to join Wendling-Nathan Co. in the Valley, replacing Gus Hoover who then went south to represent both The Pacific Lumber Co. and Wendling-Nathan Co. And there's a forty-five year story in itself.

Fred's job at Paciflc, incidentally, was filled by a youngster by the name of Al Nolan who retired as Western salesmanager a few years back and who is now running his own wholesale business in the City.

After traveline the Sacramento and San Joaquin Valley territories for six years, Fred moved into Wendling-Nathan's San Francisco headquarters and opened its now thriving pine department. Now we'll have to tip-off the next paragraph because it was there that he got to know another Wendl-

(Continucd on Page 77)

SIIKA SPRUCE of fantastic size backs uo Fred Lamon in this 1911 photo. The huge tree scaled over 30,000 b. f. and was cut near what is now Coos Bay, 0regon.

SITTING lN Grandpa Fred Lamon's lap is Ralph Lamon's son Jack, who is one of Fred's ten grandch ldren.

Watson Plywood Holds Open House Tour

FrOUR HUNDRED lriendly customers. r compelitors. guests and wives dined. drank and danced at the {ormal opening of the new Watson Plywood, Inc. import sales offices and prefinishing plant in Torrance, on July 9.

Dalt' V'atson, the president, opened the doors and provided an elcgant bar and bufiet with dancing to a five piece orchestra until midnight.

Assistine Watson as host was Frank S:atson, vice piesident, in charge of West Coast sales; John Eells. sales manager for Eastern markets; Bob Sherratt. manager of lumber sales; Mal Hill and Bob Blacksher. Bay Area sales representatives; Art S'oodcock, comptroller; Paul Pellerin. plant manager; and Ilhett Watson, warehoust' supen'isor.

Guests enjoyt'd a tour o{ the finc offict's, all of which are paneled with the finest prefinished domestic and exotic foreien hardwoods in conservalive modern d"i or. lmpressive was a small gymnasium and sauna bath attacht'd to Dale Watson's office.

Equally impressive was the new prefinishing equipment in operation. Guests traveled along the 200 ft. automatic line and viewed the component machines from the groover and striper by Multiscore; the two

Time Saver sanders and polishers; the coating equipment by Roto Finishing Sy-"tems to the very advanced drying ovens b1' the Allspray Company. The line. designctl and engineered by Bill Trader of the Allspray Company, presented a picture o{ industrial efficiency and capability.

"This is the finest equipped prefinished line I have been associated with," said Paul Pellerin. plant manager. "It's flexibility sives us a widc latitude in finishcs and colors. There arc st'r'eral things we can do

with this equipment that is beyond the r:apacity of our competition."

Samples of the finishes on test run panels \{,.ere on display which showed a bright hardness and a high sheen as well as attractive colors. Finishing material is supplied by Reliancc Universal.

John Eells. just returned to California after seven yt:ars in New York as man' ager of the import-cxport department and director of architectural services with United States Plywood, was very enthusi' astic about the Watson Plywood program.

"[.e plan to market a complete line of (Continued on Page 74)

PREFINISH UNE at Waf son Plywood is a marvel of modern efficiency. Line's flexibility allows a wide variety of finishes and colors.

is not the way to choose building materials. The efficient, economical way is to go to a specialist-an Ind'epend'ed-who has freedom of choice in recommending the best for your particular job. That's us! . .

47 yearc experience in serving Southern California builders and home-owners.

Superior, time-saving service on Forntica and. tbe best in soltuood and bmd.uood Ply' uood.s, Monkeypod. Plyutood.s, and' Masonite Brand Hardboard..

CATIFORNIA TUMBER MERCHANT

Privqte Forest [<rnd Opened

When the gates to 260,000 acres of private forest land in three northwestern California counties swing open to public use this month, it will be under a uniform program labeled Redwood Industry Recreation Areas.

The name has been announced by California Redwood Association, representing the nine participating landowners.

No charge will be made this year for recreational use of the two dozen separate areas spread for 105 miles between Crescent City and the Navarro River near Ukiah. Daily hunting permits will be required by two of the lumber company sponsors.

The R.I.R.A. program is part of the Redwood Region Park and Recreation Plan. It is designed to ofier active recreational opportunities to the public as a complement to the 110,000 acres of state coast redwood parks. The plan also calls for state acquisition of 8,000 acres of outstanding redwood groves now held by private owners.

The R.LR.A. program will begin in August.

lumber Bill of $37 Poid After 69 Yeqrs

A bill for $37.16 was paid at the W. H. Saylor and Son lumber yard in Pottstown, Pa. recently.

The payment of a bill is usually a very ordinary operation, but this one wasn't.

It was a 69 year old bill.

Fingering the well preserved slip of paper dated 1896 at the lumber yard offiee, Robert Saylor explained that the bill was received along with a eheck for the amount scratched on the paper with an old hand dipped pen.

An area resident found the piece of paper among his efiects. It was his father's bill and had been misplaced for the past 69 years. "I don't have'any idea of what type lumber was soldo but I'm sure it wouldn't cost $37.16 today," said Saylor.

In fact, if the lumber firm had pressed the matter, the bill itself would have been much larger today. According to bank officials, a bill for $37 would be boosted to $155.25 by a 6 percent interest rate over a period of 69 years.

ooGetting payment for old bills is fairly common with an established business like ours," said Saylor, whose grandfather sold the materials in 1896.

66In facto we?ve had two people pay bills from the l92os during the past yearrtt he eaid.

The yellowed bill is clear evidence that things were quite difierent in 1896. In the lower left hand corner of the slip is this note of information about the Savlor firm:

"Telephone No. 48."

Pqcific Cement being Purchosed

Lone Star Cement Corporation of New York, plans to acquire Pacific Cement & Aggregates of San Fraricisco, it has been announced by the two companies.

Boards of directors have approved the plan and it will be submitted to shareholders for their approval at meetings to be called.

Last year Lone Star had sales of $126 million and a net income of $13.9 million. Pacific Cement had sales of $32 million and a net income of $2 million.

Jomes Overcqsl Retiring

James B. Overcast has announced his reii:: tirement after nearly four decades with i^ , Strable Lumber Company in Oakland. Clarr ence Dame, {ormer salesmanager of Strable, will replace Overcast as general manager oI the 6O vear old firm.

A native of Alabama, Overcast cut his teeth in the long leaf forests of the South-

.east and began his long association with

Strable in 1928, as a tally clerk and grader.

Jim (as he prefers to be called) moved

up through the Strable organization and in 1937, was made salesmanager. In 1949, Jim replaced Bert Bryan as general manager, a position he held until his retirement last

month. Active in industry and community affairs, he is a past president of Oakland Hoo-Hoo Club 39 and the Oakland Executive Club, and a current merpber of the Oakland Rotary Club.

Like Overcast, Clarence Dame began his career with Strable as a clerk and srader in 1937. He spent the war years in tiie Air Force and in 1945" returned to Strable in outside sales. He was named salesmanager and plywood buyer in 1949, when Overcast moved up to general manager of the firm.

Replacing Dame as salesmanager is Ralph Meyer, another Strable "young-oldtimer". A native of the Bay Area and a U. C. Forestry graduate ol 1949, Ralph joined Strable in 1950 and was in outside sales and sales coordination until his present appointment.

Bowes to Colifornio-Pocific

Kenneth L. Bowes, who for many years operated his own northern California lirmber business, has been appointed sales representative for California-Pacific Sales Corp. to cover his old territory, from Redding to Bakersfield.

Bowes, who knows almost every lumber dealer from the Oregon border through the San Joaquin Valley, will make his headquarters in Sacramento at 2427 Marconi Avenue. He recently spent six months at California-Pacific's distribution yard in Los Angeles.

M'oderq Chip Focility

Fibreboard Paper Products Corp. has announced a $100,000 wood chip facility will go into operation at Madera in October.

Wood chips from sawmills in the Sierras will be gather'ed at the new facility and reloaded directly into railroad cars for shipment to Fibreboard's mill near Antioch where they will be converted into linerboard or paperboard.

The company said it is also spending $,100,000 for wood chip converting equipment at several sawmills.

JIM OVECCAST

SIRABTE'S NEW general managett Clarence Dame (left) discusses business with Ralph Meyer, who succeeded Clarence as sales manager.

We have erected many of these buildings over a period of years to the complete satisfaction of our customers. This is just one of the many types of industrial buildings we have to offer.

Plywood Monufqcfurers Meet

The o'three M's" of manufacturing marketing and money vied for the attention of a record number of plywood manufacturers gathered in Salem, Oregon, June 14, for the 29th annual meeting of the American Plywood Association.

More than 400 executives of plywood companies heard proposals for changes in the U. S. Commercial Standards for softwood plywood, listened to advice from the two nationally recognized marketing specialists on how to win more customers and learned the latest information on a series of problems in association operation, each involving money.

Interspersed in the full agenda of the one-day meeting was a report on cooperative research by the director of the Federal Forest Products Laboratory.

The first item discussed was in connection with the standards. The manufacturers heard proposals that plywood panels be made with a specific end use in mind under revisions to the U. S. Commercial Standards.

Bentley's committee suggested that plywood specifications be tailored to the needs of the ultimate.use of the panel rather than having specications that try to serve multiple markets with one grade of plywood. An exarnple of this is the industry's Ply-Scord (or C-D) panel which is used to serve both the sheathing market, where inner-ply strength properties are of little concern, and the more sophisticated engineering markets which make inner-ply strength important. Changes of specifications would permit separation o{ such grades to eliminate wasteful use of high-grade material in lower grade panels.

Another proposal is to diminish the present standards' emphasis on wood species in favor of specifications primarily based on performance.

The proposals, if acted upon, will be the first complete revision of plywood standards since 1960. Favorable action by the industry and the U. S. Department of Commerce will mean the production of one plywood standard from the three that exist now for Douglas fir, Western softwoods and Southern pine.

Dr. Theodore Levitt, management consultant and member of the Harvard Business School faculty urged all to discover what the customers want and then give it to them. He also said it was important for industry to determine its customer's problems and then help solve them.

Association President C. L. Morey, of the St. Regis Paper Company in Tacoma, Wash., discussed problems facing the industry all involving substantial sums of money,

The first problem affecting association finances, Morey said, is the $300,000 from the trade group's reserves tied up in litigation with the U. S. Internal Revenue Service. The association's tax exempt status was revoked by L R. S. last Japuary and the $300,000 is a deposit on allegedly-due back taxes.

Large diversifted stocks of foreign and domestic hardwoods-our yard.

o Prompt delivery by our trucks

Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Centrally located

o Competitively priced

Wilderness Guidelines Sought

Proposed regulations and guidelines for the administration of national forest units of the National Wilderness Preservation System have been issued by the Forest Service, with comments requested from organizations and individuals "interested in the use, protection and administration of national forest wilderness areas" before final adoption of the proposed regulations. The Forest Service has requested comments bv October l.

The sixty-four page draft regulations und -a.rrrul would cover the administration of more than nine million acres of national forest lands in 54 areas which were included in the Wilderness System by the Wilderness Act oI 1964.

According to Forest Service Chief Edward P. Cliff, modifications are needed in existing regulations so they will "conform to the Wilderness Act." The proposed regulations are available from the Chief, Forest Service, U.S. Department of Agriculture" Washington, D.C., 20050.

Plywood's Foreign Soles

A 65 percent increase in plywood exports was chalked up in 1964, according to Arthur H. Jones, director of an industry-supported promotion directed principally to Japan and Germany. Jones, director of market research and economic services for the Arnerican Plywood Association, said sales to western Europe rose 280 percent in 1964, compared to 1963. He added this was only a fraction of one percext of total industry production, but was "a satis{ac,tory beginning for a product that is virtually unknown in countries outside North America."

Moior Plywood Merger

Carolina Pacific Plywood, Inc., of Medford, Ore., has taken over the Josephine Plywood Corp. of Grants Pass and its veneer mill in Happy Camp, Calif.

B. D. Mitchel, president of Carolina Pacific, said it was a $2 million transaction. Both Happy Camp and Grants Pass operations have been idle. He said the Huppy Camp mill would be reopened in Ausust.

Increqse In Mill Products

Manufacturers' shipments of sawmill and planing mill products in 1963 were valued at $2.8 billion, according to a preliminary report of the 1963 Census of Manufacturers just issued by the Bureau of the Census.

The figure represented an increase of six percent over the total for 1958, last previous year of the census.

$4.00 $7.00

Twerty'FlveTears Ago

As Reported in the August 1940, Issue o{ the California Lumbep Merchant, EsL L922

Harrison Wilson, member of the California Bedwood Association staf, will call on architects, builders, and lumber dealers in the San Francisco Bay area regarding his sales promotion work for redwood.

Lewis A. Godard, sales manager, Hobbs Wall Lumber Company, San Francisco, spent a few days in the Southern California territory.

Ben [,evy, Ben Levy Lumber Company, Los Angeles, has been visiting in Spokane, Washington.

E. Stefrensen, Brown & Dauser Co., Fullerton, Calif., is spending a few weeks in the middle west.

Ray Melin, president and general manager of Owens-Parks Lumber Co., Los Angeles, has been called into the United States Army Air Service and is now stationed. with the rank of lieutenant colonel. ai March Field.

R. Nortvedt, Whiting-Mead Co., Los Angeles, is on a two weeks' trip to the Northwest where he will call on the mills.

George W. Wood, and his son, Bill are novr' associated with the Hebbron Lumber Co. at Santa Cruz.

Henry M. Hink, vice-president of Dolbeer & Carson Lumber Co., San Francisco, returned on the Matson liner Matsonia from a four weeks' vacation trip to the Hawaiian Islands,

Charlie Williams, of Jacksonville, Florida, president of the Moore Dry Kiln Co., was a brief visitors in California during the past week, en route to Portland, Oregon, where he will spend the summer.

Jas. B. Overcast, sales manager, Strable Hardwood Co., Oakland, is back on the job after two weeks' vacation spent at his cabin in the Santa Cruz Mountains.

Fred Holmes, Holmes Eureka Lumber Co., San Fr,ancisco and H. G. Larrick, Barr Lumber Co., Solano Beach, did some deep sea fishing ofr the Coronado Islands, July 22. They reported the fishing good.

Glenn Fogleman, The California Door Co., was the winner of the Sampson Co. membership trophy donated by the Sampson Co., with a net score of 77 at the Wholesale Sash and Door Association of Southern California golf tournament at the Fox Hills Golf Club in Los Angeles.

Carl Reeder, Hobbs Wall Lumber Co., Los Angeles and Mrs. Reeder, have returned from a vacation trip to Detroit, New York

and other eastern points. New York City made a deep impression on Carl with auto parking $1, and coffee fifteen cents a cup r.rith no seconds. He is now covering his territory with the new Chrysler m.achine he drove home.

W. H. "Bill" Nigh, manager of the pine lepartment of Wendling-Nathan Co., San Francisco, was in Los Angeles recently on a business trip.

Bert Bryan, preiident of Strable Hardwood Co., Oakland, is back at his desk after three weeks' vacation spent on ,a tour through 'the cattle country of the Southwest where he used to ride the range as a young man.

Ralph Dickman, owner and manager of the Dickman Lumber Co., Tacoma, spent a few days in Los Angeles recently. He was a visitor at the offices of Tacoma T.'umber Sales, representatives of his company.

Roy E. Hills of Wendling-Nathan Co., San Francisco, is enjoying three weeks'vacation at Wawona, Yosemite National Park, where he is reported to be playing a lot of golf. Peter Schafer, president of Schafer Bros. Lumber & Shingle Co., Montesano, 'Wash., left San Francisco following a two weeks' business and vacation trip to California.

Golden Wedding Anniversary Party

The cor-ks popped mightily and rhc champagne llowed freely on Jul,v 3" at the Sacramt'nto Inn as rrt'arly 100 rr'lativt's an<l fricnds gather('(l to r.elehrate the goldeu anniversarr. of Ce rtruclc and I-e LeMaster. 'Ihe popular Sacramento lumber couple hosted the big c'hampagne dinner in thc Comstor,k Iloom rvhich rvas decorated in a gold motif. Assisting in the festivities were their two daughters, l'Irs. George Shults and Mrs. Bcrnard Pendergast. and their grand-daughters, Sandra Le Shults. Parricia Le Prendergast and Mrs. Gary Wilson.

One of the best-knon'n lumber journal-

ists in thc country. and former publisher o[ Westt:rn Ruilding Ret-ieu: (.whose namc w(' are prourl to add has joined that of CuLi,lorniu Lumbcr Jlerchant and appcat's on our covcr and insidt' thc magazint')"

Le's t'nthusiasm and energy arc legendary. matchcd onl,v by that vigor and undcrstandins oI his wife and t'unstant companion oI fifty years.

Born Charles l). LeN'Iaster in Indiana"

Lc came to Cali{ornia at the turn of the century and was active in logging and sar,''milling prior to taking up the pen in the cause of the lumber industrr of the West.

Mrs. LeMaster, (Gertrude Floydstead of Tacoma, Washington) and Le were married in San Francisco on July 3. f9f5, and later

moved to Fresno. They moved to Sacramento in '1924,, when Le established. Western Buildi.ne Reuiew.

Le has also dcvoted much of his energies to thc promotion o{ wood through HooHoo Intcrnational. He is thc oldt.st living past Snark of the Universe (Ramses 29) and currently holds the honored title of Secr o[ the House of Ancicnt-.. One of the driving forcr.s Jrchind the organization of National Forcst Products Week. Le has contributed mightily to the cause and enlightenment of the lumber industry \{'e eniov today.

AM0NG IHE guests celebrating Le and Gertrude LeMasier's anniversary are (l-r) Larry Owen, Al Kerper, LeMaster and LeRoy Stanton.

Pioneer Retoiling Recolled

Wayne Gardner, executive vice-president of the Lumber Association of Southern California spoke to the Orange County Shrine Club. June 25. Harvey Koll, well known southern California lumberman and {ormer Snark of the International Order of HooHoo. was host and program chairman. Each ycar Koll arranges at least one program on lumber to be presented.

Gardner spoke on the development of the retail lumber industry in southern California from l88l to the present and rvhat the future retail yard might be like. In cor,ering tht. early years. names such as San Pedro Lumbel Companl', L. NI. Blinn Co." Hammond and Voodhead brought back memories to some of tht' r'luh members who had worked in and around these vards in lh,'i r earll dal's.

Lumber is one of the most fragmentt'd industries in the Lnited States today. and or.er the vears has always had this pt,culiar distinction. Gardner noted. [n spite of this a close relationship has been maintaincd among thc firms and the people through strong trade associations and the lo<:al HooHoo clubs, he added.

In conjunction with his association activitit---., Wayne Gardner was recently selected by Department o{ Commerce Secretarl Juhn l'. Connor. to be one of tuo retail representativcs on the American Lumbcr Standards Committt'e. and is the first memlier {rom southern California since the Committee first started functioning.

Arco's Industriol Products Division

Arcata Redwood Companl has announced formation of a new division at Arcata. to produce redwood industrial cut stock. The operation will specialize in precut lumber products for distrihution in domestic and foreign markets.

A. Lyle Harrison has been named manager. He has been with the company since 1946 and for the past several years ha-. held the position of superintendent of operations.

Property for the new plant was formerly occupied by the California Barrel Company.

A portion is to be utilized for sticking and air drying of lumber. Vhen renovation is completed modern u'oodworking machinery will be installed to utilize Arco's lumber and lumber from outside sources. The plant will be equipped to remanufacture, cut to form. predrill, shape. etc. redwood lumber. Tentative plans call for the erection of dry kilns to make the plant as completell- integrated as possible.

It is expected to have the plant in operation by fall. but it will be some time 'later be[ore the entire program is lompletelr-developed and in full production.

Pinson to Weslern Wood

Appointment of Neal I. Pinson as assistant technical director of the Western Wood Products Association has been announced lry Wendell B. Barnes, executive vice prcsident. Pinson sut'ceeds Richard G. Kimbell, Jr." u'ho has lreen named technical director and assist:rnt se('retary of the Southern Pine In-spection Bureau in New Orleans.

Pinson hold-* a degree in general engi. neering from Oklahoma State [.lniversity ancl .is a registt'rt'd civil engineer in Cali-

BASHFUT LUMBERMEN? Never hapoen! Protectine the redwood statue of Elizabeth Taylor (a prop for MTGM's "lhe Sandpiper" displayed in CRA's tobby) are Earney Bates (left) of California Redwood Association and Frank Billings, president of San Francisco's HooHoo Club 9. They remind you that National Forest Products Week will be October 17-23.

boldng u0

.,. now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved by the new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growi ng demands as architects and builders turn to f ire protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD

wooD

Ceilings Booklet

"How to Install Armstrong Suspended Ceilings" and "How to Install Armstrong Ceiling Tile" are two new booklets for do-it-yourselfers currently available free of charge from the Armstrong Cork Company.

"Suspended Ceilings" describes the complete installation procedures for both the Slide Lock and "Box Beam" systems. Stapling tile to furring strips and cementing tile directly to the ceiling are the two methods explained in "How To Install Armstrong Ceiling Tile."

Each booklet is eight pages in length and is illustrated with a complete series of step-bystep photographs.

WRITE: Armstrong Cork Co., Dept. P. I., Lancaster, Pa.

Home Decor Advice

A treasury of home decorating information is contained in "New Fashions in Home Decor." a 28-page, just published booklet by Mrs. Maxine Livingston, for many years family home editor of Parents' Magazine.

Twelve room settings in full

Ncw LEtetratutr@

color are accompanied by her suggestions for blending furnishings with woodgrained Royalcote walls and other decorative panels. She says:

"The choice of panels will be determined by your own preferences, since each of these lovely wood grains is an appropriate background for today's home furnishings, traditional or contemporarv, formal or informal."

\YRITE: Masonite Corporation, Box B, Chicago, Ill., and send a dime.

Pockoge Tying

A full facts brochure on a wide variety of package tying machines for myriad uses is available.

Well illustrated and full of problem solving machine applieations, the book is a welcome answer to anyone who ties or wraps most anything.

Bunn has engineers in Los Angeles, San Francisco and other Western cities who will analyse your problem needs and make a no obligation recommendation.

WRITE: B. H. Bunn Co.,7605 Vincennes Ave., Chicago 20, Ill,

Morlite "How-To" Sheets

New, easy-to-follow installation instruction sheets for the various types of plastic-finished Marlite paneling have been published by Marsh Wall Products.

The new instructions, printed in bright colors, will be included in all cartons of Marlite paneling. Individual installation sheets

Marlite can be used in new construction as well as remodeling' Tips on the use of adhesive and the application of moldings also are iniluded in the new installation sheets.

WRITE: Marsh Wall Products, Denver, Ohio.

Noise Control SYstems

Advanced structural sYstems designed to meet increasing noise control problems in residential, commercial and institutional buildings are covered in a new 20 page manual Published by the Bestwall GYPsum division of Georgia-Pacific CorP. Single copies are available at no cost. It includes cut-awaY drawings, detailed material lists, sound and fire test ratings, and technical data on methods of isolating and controlling sound.

Covers Marlite Panels, Planks & Blocks have been prepared for Marlite plank and random plank, ceiling blocks, and four-foot wide panels. The installation instructions show how plastic-finished

A "Partition Selector Guide" lists types of wall construction needed to meet various decibel levels and sound control goals. A glossary of terms explains technical language.

WRITE: W. F. Rooney, Georgia-Pacifie Corp., P.O. Box 311, Portland, Oregon 9?207.

Kitchen Cobinet Cotolog

Kemper Brothers' new full color, I2-page Wood Kitchen Cabinet Catalog is now ready for distribution.

Included in this comprehensive piece is a full color photograph of every kitchen stvle and finish available from Kemper. In addition, feature photographs are shown along with descrip- tive copy and complete drawings of every type kitchen cabinet and accessory offered by Kemper.

Copies are free.

WRITE: Kemper Bros., Inc., Richmond, Indiana.

New Cupolqs Described

Stephenson & Co. have announced two completely new lines of cupolas u'hich include six new models. All have culved roofs and decorative mouldings.

The illustrated catalog sheet describes two complete new lines of four-and six-sided nrebuilt and assembled redwood cupolaswith distinclive curved roofs-that give a prestige look to homes, garag'es and ccmmercial buildings. Details are given on the new president series (6sided) that features 36" and 42" roof widths, and the nerv €iovernor series (4-sided) with 25", 28", and 36" roof widths.

The president series features copper roofs, and the governor series offers copper and aluminum-clad construction. Ease of installation for both homeowner and builder is explained. Dimensions, shipping weights, and prices are included.

lr ltI'IE: Stephenson & Co., 15752 Industrial Park*'ay, Cleveland, Ohio 44135.

D&B Anolysis

The industry studies department of Dun & Bradstreet is ofrering a depth-type study of the general building contracting industry. The nation's 184,000 general building contractors are responsible for the supervision and coordination of construction projects awarded to them through competitive bidding or by negotiated contracls.

The Dun & Bradstreet study points out the characteristics of the industry, giving a special emphasis to its financial structure and condition as determined from a lepresentative statistical sampling of financial statements.

Copies may be obtained without charge.

WRITE: Public Relations Department, Dun & Bradstreet, Inc., 99 Church Street, Ner'"' York, N. Y. 10007.

Fosteners Cotolog

A free 12-page comprehensive catalog describi-:g the complete line of Teco structural wood fasteners is available from Timber Engineering Co. Presented

split rings, shear plates, toothed rings, clamping plates, spike grids, floor bridging, post anchors and base supports, cantilevered joist connectors and grooving tools.

\\'lilTE: Timber Engineering Co., 1619 Massachusetts Ave., N. W., Washington, D. C. 20036.

Sound Control Selector

Technical infolmation on sound and fire ratings and PhYsical characteristics of partition assemblies, such as weight and components I equired. is now available in just seconds with United States Gypsum Company's new Sound Contl'ol Paltition Selector.

Describes Teco Structural Fasteners in the publication is detailed information on dimensions, manufacturing specifications, recommended safe working values, suggested applications and methods of packaging.

Products covered in the Teco catalog include joist hangers, framing anchors, truss plates, plywood supports, utility angles,

This slide chart was designed to clarify the values associated with interior partitions used as sound contlol elements in building construction and to broaden the understanding of just what a partition can be ^rPected to do as a sound balrier.

All the infolmation is uP-tothe minute and based uPon tests conducted at recognized laboratolies ol bY qualified independent consultants. Ali sources are listed with the information.

WRITE: Dept. 122, tlnited States Gypsum ComPanY, 101 S. Wacker Dr., Chicago, Illinois' 6"606.

Forest

The Return of Benny Beqver

Benjamin ooBenny" Beaverfaller, bucker, dam-builder and member of the world-famed lumbering family has joined the Redwood Region Conservation Council as its supervisor of forest activities and chief fire fighter.

Benny applied to RRCC headquarters for work following a six-month period of convalescence.

January 1, while inspecting the culinarv qualities of the wood structures which support Pasadena's Rose Bowl, he was seriously mauled by a curmudgeonly wolverine.

K

HARDWOODS

Clear Dry Firs and Pines to 6" (inclusive) thickness

Commercial r"."0 irr.l.ssing Boards

Turning Stocks/Mast and Spar Spruce

Pattern Grade pine jnO'tvta'trogany/Boat Lumber OAK

Seems that wolverine had left his home in Michigan for a trip to Disneyland and had stopped off in Pasadena for some mild exercise. A beaver with a football was all he could find to tussle with.

Healed, Benny headed back to his fam' iliar forest where, he says, the most dan' gerous creatures are 2l-year-old loggers on Saturday night and a funny old bear who wears a silly hat.

Benny's first assignment will be to work with that bear, Smokey they call him, in an effort to keep the Redwood Region green. But being a charter member of the "hardhat-on-head, we're-not-dead" club, Benny

We Sp" cialize

ease enter my subscription for the lifornia Lumber Merchant:

One Year. . . $4.00 | n VIV check is enctosed.

Two Years . . $7.00 | tr Aitt me tater. I n eirl my company.

indicated he would try to talk Smokey out of wearing his felt campaign hat.

"W'idow-makers,t' he warned, "can drive you into the deck like a rvickct."

Well known as an industrious woods worker, Benny has numerous qualifications for his jol, irr [orest conslrt ati'rr.

His gr('at-great-granddaddy pioneered the tet:hnique of selt'ctive logging. and carly lumberjacks t'opied llenny's srreat uncle Rernard Z. Beavt'r's method of gt'tting logs from the forest to the mill by rivcr floating.

As a matter of {act, Benn\"s cousins still ('rcavate canals-some ser"eral hundred feet long-to float wood for life's ne cessities into their communities. Their dams are engineered perfectly to keep the water in the

canals at a proper depth.

Dams, however, have occasionally gotten Benny and his cousins into trouble with forcsters when they flood -"eedling areas. iJut it's generally conceded that Lreaver dams do more sood than harm.

Tht dams o.t lik" giant sieves to hold ha<:k the water and settle the finc particlt's of -.oil in the stream-q. Ilennl' strl's. espet'ially after rains. The rich meadorvlartds in crur mountains are a re,sult of beaver dam irrigation.

Thc Crolier Socicty of Nel York provided Bcnny rvith his most glowing recommendation when it said: "'fhis continent owes a debt to thc Lreaver-.."

The RRCC hopes the Rcdtood Region

MARIONH.tll|ARD

will welcome Benny Beaver. We expect him to fight wildfire, prevent litter-bugging and help to tell the public that conservation means the wise and multiple use o{ our natural resources.

Hortung to New Position

Bernard C. "Bernie" Hartung, secrctary o{ the National Wood Council and a stall member oI the National Forest Product-" Assot'iatiorr for the past seven and one-half Iears. has been appointed executive secretary o{ the Institute o{ Traffic Engineer,.. Hartuns a,.sumed his new duties at the ITE's headquarters in Washington, D.C. on August l

We Build UP to Quality...Nor l)oran to Price

We specialize in packaging for on - the-job shipments to your customer's specilications.

K/D

Peckgt Sliding Door Frqmes

lntsliqr Jomb Sets

Sliding & Folding Door Hordwore

For All Types of WollsOdd-Bolls o Speciolty

CONSISTENT QUALITY AND RAPID, COURTEOUS SERVICE SINCE I947

Low Gloss Redwood Siding Sheds Water

f TNION LUMBER has announced the v immediate availability of a new prefinishing siding, "RG.S Low-Gloss", as a companion product to the clear, highly polished finish introduced by Union to the industry last fall. According to Sherman A. Bishop, vice president in charge of sales, the new "RG-s Low-Gloss" sidine has a natural redwood appearance which is thoroughly protected from the weather by a super durable clear film of 7 mils thickness. Several times more than FHA requirements, the hard shell surface is dried in manufacturing to a soft, satin sheen. The basic stock is CRA certified kiln dried vertical-grain redwood.

!lEWIST PREFII{ISHED Sl0ll{G from Union Lumber sheds rainwater easily because of its super-durable clear coating. Called "Noyo RG-5 Low-Gloss" the almost invisible finish shows off the vertical grain, CRA kiln dried redwood, while offering guaranteed protection against weathering.

Thus, Union is in the prefinish market with two distinctly difierent clear redwood siding finishes, "RG-5 Low.Gloss" being the newest; and the original .'RG-S" which now has the additional designation, "HighGloss" to describe its highly polished, pig. mented appearance. Both are marketed under Union's Noyo brand.

Accelerated weather tests under laboratory conditions have proven identical per. formance characteristics for both RG-s

finishes. Furthermore, Noyo RG-S siding has survived several years of actual exposure to weather on 'otest fences" through the country without a single incidence of film failure. Union Lumber Company has backed up its durability claim for Noyo RG-5 with a five year guarantee that covers blistering, peeling, cracking and flaking. The written warranty is the first that any

"RC-s l-0W-Gt0SS SlDlllG" is manufactured by Union Lumber Company in CRA Bevel and T&G patterns. Here lx6 T&G is being installed by conventional procedure with nailing accomplished through the tongue. The super-durable clear finish shows off the vertical grain, CRA kiln dried redwood while offering guaranteed protection against weathering.

Stand,ard, Lumber Cornpan), Int.

SUGAR INCENSE PINE CEDAR

8733 Sunset Boulevord

Los Angeles, C.olifornio 90O69

655-71 5r

lumber manufacturer has issued for a clear finish in any species of wood.

At present, Union is producing standard CRA Bevel and T&G patterns in both RG-5 "Lovt"' and "High" gloss. The T&Gs are installed by conventional procedures with nailing accomplished through the tongue at each bearing point. The bevel patterns, utilized by Teco concealed {astencrs which eliminates face nailing, provides automatic venting and easy alignment of each course. Although the RG-S finishes are basically for exterior use where weather is a factor. many architects have liked the appearance so much they have specified the product as interior paneling.

PONDEROSA PINE WHITE FIR

973 Indiqn Rock Avenue

Berkeley, Colifornio 94707

526-6356

Steiner Lumber Escopes Destruction

Steiner Lumber Co., housing more than 4 million board feet and the biggest yard in Sacramento, narrowly escaped complete destruction July 14, as quick-responding firemen were able to contain a two alarm blaze.

Owner George Steiner, who estimated the damage at $75,000 to $100,000, had nothing but praise for the Citrus Heights fire department which managcd to surround the flam,es and keep them from spreading.

Stciner described the fire as "damn near an explosion." He said a cigarette butt may have started the ,blaze. He said the yard is carefully cleaned each evening and no saw-

Reliable Sources

dust is allowed to stand.

Coincidentally, the firemen were prepared for the blaze having conducted their annual fire drill at Steiners that Monday.

Stroit Door Honored

The honor of being the first firm licensed under the National W'oodwork Manulacturers Association's Seal oi Approval program has €ione to Strait Door & Plywood Co. of El Monte, Calif. The program covers hardwood doors.

Also covered is the use of Type I (fully waterproo{) adhesive on all exterior flush doors in compliance with FHA minimum property standards.

As Good As Our Name

All species of Pocific Coqsf Softwoods. Speciolizing in prompt shipment of White Fir Dimension ond Resown Pine Commons LCL from yord stock. Cuslomer milling. Serving retoil lumber deolers ond industriol users. Give us o coll!

Representing Pickering Lurnber Corp. and Vest Side Lumber Co. and otlter

Products, promotions qnd sqles qids

N@w you cc,n use Io build sqles qnd profits! Fmodur@ft

FnoffEts

Heqt from Suspended Ceilings

Wood Conversion Co. has announced a new Nu-Grid@ electric heat panel that provides a draft-free supplementary heat from suspended ceilings. Panels operate on either 110 or 220 volt circuit, and lay in conventional suspension grid in the same manner as eeiling board.

Nu-Grid heat panel applications include

A

Available

WRITE: Pemko Manufacturing Co., 5765 Landregan St., Emeryville, Calif.

New Rqcks for Extrq-Heovy Storoge

Versotile New Pqnel Sizes

A new design in prefinished plywood paneling that's easier to handle and install is being marketed in packaged form. The new size paneling is called Stretch Panel because it covers up to 25 percent more wall space than old style 4rx8, paneling where doors and windows are involved.

The new size panels come in two widths -16" x 8' and, 12" x 8'. Several types of natural wood species are ofrered. The panels are packaged 64 sq. ft. per package with instruction sheet and hardened steel nails colored to match paneling. The complete package, containing enough paneling to cover an 8'x8' wall is small eRough to be taken home on top of a car.

Builders will appreciate the savings in

Electric Lay-ln Panels Provide Heat both residential and commercial. Ijses cover virtually any "chill area" in bathrooms, ehtry halls, recreation rooms, offices, display areas next to large windows.

Available in 2'x4' size, Nu-Grid heat panels are completely pre-wired. Heat radiation is uniform over entire 8 sq. ft. surface. Rated output is 450 watts, or 1,535 B.T.U. Panels require no maintenance, make no noise, have no moving parts.

Nu-Grid heat panels are guaranteed for 5 years, and are listed by Underwriters' Laboratories. Optional equipment includes a rvall-mounted thermostat for maintaining the temperature desired.

WRITE: Wood Conversion Co., lst National Bank BIdg., St. Paul, Minn. 55101.

Weotherstrip, Threshold Disploy

A complete but compact Pemko "Weatherstrip and Threshold Corner" is available to the 'small dealer for less than 9100.

lhe new display rack fulfills the purposes of both the larger standard weatherstrip rack and the bulkier standard threshold rack, which together sell for three times as much. The most popular items were selected from each of the bigger racks for display on the compact rack.

Only two feet wide, this wire rack is double-faced and provides easy selection of every item, inclufing both rolled and strip weatherstrip, door shoes, etc.

lhe system of holding the items automatically keeps them erect and neat.

The new rack enables the wholesaler to offer a complete line, made in the West, for the West, to the many smaller dealers vrith space problems.

Cantilever racks for extra-heavy storage have been designed and manufactured by Lodi-Fab Industries.

These rackb have more than three times the capacity of the standard cantilever LodRacks and can be loaded from either end or bhe front. Great stability is a built-in feature . one complete side can be loaded without any danger of the racks tipping.

Paneling in a New Size.

material and the versatility of these new panels. Alternating the narrow panels with strips of painted or stained lumber makes a luxurious accent wall. When cut to random lengths, the panels will cover higher than 8' wall installations.

WRITE: Jones Veneer & Plywood Co., P. O. Box 789, Eugene, Oregon 97401.

Decorqtor Curvings

Handling the ever increasing demands for various carvings for mantels, cabinets and architectural trim can be done easily through a new catalog from Decorators Supply Corp. of Chicago.

Has

3-Times the Capacity of Standard Racks

Installation of these units is very simple as Lodi-Fab's patented lock connection needs no connecting hardware. Cantilever arms simply slip into place. This feature allows tremendous flexibility, as rack height being altered in a matter of seconds.

Standard sizes are available or the racks can be custom designed to suit any warehouse or yard installation.

'WRITE: Iodi-Fab Industries, P.O. Box 577, Lodi, Calif.

Tlre easy to read and order-from 24 page, 9x12 illustrated catalog, shows each piece and gives dimensions and cdsts. Hundreds of items are featured, ftre wood fibre carvings are all reproducbions of handca"rved .patterns and are executed in a very artistic manner. ,Carvings are furrrished with brad holes and can be braded or glued to the woodwork.

Decorators .Supply also manufactures a complete line of pre-cast plaster ornaments, ornaments cast in exterior composition and pre-cast stone plus lines in wood and caststone mantels. Special designs in any of the lines may be special ordered.

WRITE: Decorators Supply Corp., 3610 S. Morgan St., Chicago, Ill. 60609.

Potlotch Inlroduces TrendTex

TrendTex, a new line of rough-textured stained sidings, is now being ofrered by Potlatch Forests, Inc.

The stain coat, formulated for a long, low-maintenance life (in deep walnut rustic brown, ranch red or weathered gray) can be factory-applied at a cost of less than 950 for a typical 30'by 40'house. In addition, a Dri-Pfi penta-prime is applied to the back of the siding for water repellancy, decay and termite resistance.

TrendTex sidings are shipped with matching color-coated nails and a stain touch-up kit.

TrendTex patterns from Potlatch are: InIand Rustic, a wide-channel, deep shadow line pattern in nominal 6, 8, 10 and l2-inch widths; High Valley, a board-and-batten pattern in 8, 10 and 12-inch widths, and Appaloosa Ranch, a Dolly Varden patter.n in 8, 10 and 12-inch widths. Popular in exterior applications, they are also being used for interior paneling entryways, foyers, and family rooms.

The rough texture, so appropriate for contemporary architectural trends, is produced by band-sawing kiln-dried S4S boards, eliminating unsightly "sticker" marks, which often discolor ordinary wood sidings. The stock is specially selected for tight knot stl.llcture,

If desired, TrendTex sidings can be ordered unstained for custom on-site finishing. The penta coat then provides protection against inclement weather until a favorable finishing time occurs.

WRITE: Potlatch Forests, Inc., Dept. F, 320 Market St., San Franciseo.

Contemporory Doors Styled For Decor ond Performonce

Doors are perhaps the most used and abused building mater.ial in a home. They are forever being opened, shut, slammed and banged. They also are given the least consideration by a homeowner of all ma-

buying, building ol remodeling

Simpson Timber Company, the world's leading manufacturer of doors, points out that most homeownels and sometimes even builders and designers, are guilty of taking doors for granted.

Perfolmance should be the most impor- tant criterion when selecting a door, Simpson points out, Second most important consideration, and oftentimes overlooked, is the styling and design.

To keep pace with changes in styling

trends from flush to panel doors, Simpson commissioned the world-famous design firm of Walter Dorwin Teague Associates, to create new door designs with contemporary decorative appeal.

Handsome Passway Doors

The Hospitality Iine of doors vzas introduced for entrances. The doors have handsome insert panelsSequoia, Hallmark, Fleur de Lis and Counterpointand depending upon the width, self-contained fixed-glass light panels as an integlal patt of the door.

The Sonata, Staccato, Nocturne and Concerto doors comprise the Symphonic family

Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Company) boasts over a quarter century of experience. We offer regular scheduled delivery to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders -they're our specialty !

Quality and Service

Competitiue

Prices

\Window and Door Frames

\Vall Pocket Sliding Door Frames

Wardrobe Units

Louvred Glass Windows

Screens

Hospitality Hallmark Doors Add Elegance of doors. All are distinctive panel doors and were created on the plemise that every door within a home should help carry through design continuity. One of the four members of this line can be used throughout a home for the entrance, living room, bedrooms, closets, playroom and kitchen.

WRITE: Simpson Timber Company, 2177 Washington Bldg., Seattle 1, Washington.

INLAND RUSTIC APPALOOSA RANCH

HIGH VALLEY

Means Complete Redwood, Seruice

JEWETT LUMBER SALES

NORTHERN OFFICE

Arcoto, Colifornio

Phone, (7071 822-5163 rwx 707-827-0490

SOUTHERN OFFICE

Redondo Beoch, Colif.

Phone: (213l 378-8292 TWX 213-326-4061

REDWOOD DISTRIBUTION YARD: tOS ANGELES

SAWMILI: ARCATA, CAtlF.

New Fence Brqckets

Timber Engineering Company has announced the addition of a series of fence brackets to its expanding line of t'ood fasteners and building systems. Designed to simplify the construction of fences while providing a more efficient connection than is possible rvith conventional framing techniques, the brackets can be used with a wide variety of fence pattelns. These include

sACRAMET{Io: Paul Phelps

Phone: (916) 927-4201

P.0. Box 3158

North Sacramento

BAY AREA: IiM MOOIC

Phone (415) 593-0263

1347 Howard Street San Carlos, Calif.

FRESi{0: Mation tnead

Phone: (209) 439-1765

5587 North Moroa

Brackets Simplify Construction straight rail, louveled rail, conventional picket as well as vertical and horizontal louvered screens.

Precision manufactuled of 18 gauge zinc coated steel, Teco's new fence brackets are easily and quickly installed and eliminate any need for special cutting, notching or other fitting when building fences.

WRITE: Teco, 1619 Massachusetts Ave., NW, Washington, D.C. 20036.

Architecturol Plostic Ponels

New durable indoor architectural plastic panels that give the handworked patterns of the glazier art glass to the hand saw of do-it-yourselfer are now being offered.

The panels, 24"x48", 24"x72", 24"x84", 24"x96", 36"x72", 48"x96", admit a soft diffused light, imparting a subtle color tone to their environment. The panels are lighter than glass, easily worked, lower in cost, and more resistant to dangerous breakage

To be used in tub and shower enclosures, sliding doors, accent walls, door inserts, bathroom windows, store displays, luminous ceilings, cabinet doors, window walls, sanded and unfinished wood frame kits are available for room dividers, office partitions, portable screens, etc.

WRITE: Angelus Consolidated Industries, 2911 Whittier Blvd., Los Angeles 23, Calif.

Koppers' New Deoler Product

The Forest Products Division of Koppers Company, Inc., is offering a complete range of laminated wood beams for structural applications in homes and light commercial buildings. Known as Unit Laminated Stock Beams, these straight wood beams are now available to contractors. builders and even do-it-yourselfers for the first time as a stock item from selected dealers throughout the country.

For use as headers over large windows, sliding doors, patio openings, and as exposed ridge and rafter beams, these beams require no costly preparation or special tools and are ready for use when delivered to the job site.

WRITE: Forest Products Division, Koppers Co., Inc., 750 Koppers Bldg., Pittsburgh, Pennsylvania 15219.

Glazier Art Glass Effect

FcscbSofiit Components Ofiered

CuLto-fit components for fast job-site installation of sofits, fascia and frieze boa,rds, ane now available from Potlatch Forests, r't.Inc.

1,"' by use of the pre-cut components, accordF., ing to the manufacturer. The components i;.J are available factory primed, penta treated, $i or unprimed.

t The fascia is pre-grooved along its length ..' to accommodate 7/4' or 3/8" plywood sofrts

ii Savings of an estimated $60 per 1000 in" stalled board feet of fascia csn be realized thus eliminating the need for cove or quar- ter round moulding. The ready-rabbet€d back reduces on-site labor costs because sofrts are placed quickly along the grooved recess.

i Idaho white pine and cedar fascia and frieze boards come in lengths of 6-feet to

FOR APPALACHIAN HARDWOODS

Bosswood - Cherry - | & 2 White Hord

Mople - White Ook - Red Ook - poplor CALL BRUSH ! Mynond 5-5501

Bob Hoover

Hoover Stuort Jones

2O-feet; 6 to 8-inch widths and23/32" thickness. Southern pine fascia and frieze comes in the same lengths and widths in 3/4" thickness. The fascia boards have eased edges to facilitate faster and better painting.

Available grades include Idaho white pine and cedar in D or better, sterling and standard. Southern pine in C and better, D and standard.

WRITE: Potlatch Forests, Inc., Wood Products Div., P. O. Box 8850, Chicago, Ill. 60666.

Stoinless Steel Siding Noils

Independent Nail Corp. now offers new super-strength, extra-thin Stronghold stainless steel nails, the only universal siding nail for ail types of siding applications. Available in 17+ and 2Va inct' Iengths, the

Representing a cost of $50,000 and eight years of market research, development, and field testing, the stainless steel nails were found to prevent corrosion in any environment; prohibit staining of siding due to chemical action of materials such as redwood, cedar, and chemically treated siding; and the extra-thin diameter of 0.083 inch eliminates the splitting of siding material and the enlarging of nail holes.

Dealers may eliminate the necessity of stocking many sizes of siding nails for different siding materials through the use of the two standard Stronghold sizes.

Stronghold nails are avail,able in various colors to match the siding material being used. They are specificaliy recommended and approved for siding prefinished with DuPont Tedlar.

WRITE: Independent Nail Corp., Bridsewater. Mass. 02324. for data sheets and price lists.

5proy-On Flomeproofi ng Compound

A case history describing the flameproofing of exterior redwood on a school has been issued by Flamort Chemical Co.

The school is the John F. Kennedy High School, Fremont, Calif., rvhich will provide more than 50 classrooms for 1,700 students u'hen conrpleted later this year.

the appearance of the wood was not afrected by the fire retardant treatment.

Flamort WC is a fire retardant surface impregnation; that is, it penetrates into the surface of the wood ot other material to be flameproofed. It can be used to treat paper, acoustical board, ceilulose board, and insulation board, as well as wood. It's especially popular for treating interior finish plywood.

For All Types of Siding Application

0.083-inch diameter threaded siding nail represents a major breakthrough in fabrication technology, making it possible to penetrate and hold firmly even the toughest of siding materials.

Flameproofing was done by applying Flamort WC-a dry, concentrated compound which was dissolved in water to prepare the flameproofing solution. The solution u'as sprayed on the redwood, followed by a cedar stain.

Because the Fiamolt WC solution is clear.

Does Not Affect Appearance of Wood

Flamort WC is listed by Underwriters' Laboratories and approved by the State of California and the Government of the District of Columbia. It complies with Federal Specifi cation SS-A-118b.

WRITE: Flamort Chemical Co., 746 Natoma St., San Francisco, Calif. 94103, for a free copy of the case history (No. 76).

Personnlized, Seroice 'P.O. Box 340 Berkeley l, Golif.

Hcndy New Soles Aid

'Weyerhaeuser Company now ofrers its dealers a low-cost car-top carrier to help boost panel sales and reduce deliver5r costs.

The handy carrier (see photo) is ideal for transporting a few panels and can be reused. It is comprised of four foam blocks, two plastic straps and two simple clips. The carrier is available to Weyerhaeuser dealers in quantities of ten or more at 75 cents each.

For many dealers, it can be a customerpleasing gift that encourages purchase of Forestglo prefinished paneling and other products. Or, dealers can sell the carrier. fn either case, use of it by the customer can eliminate the need for dealer delivery of small orders of panels.

The 3"x4" foam blocks distribute the weight of plywoods, hardboards or other panel materials. The rugged straps slip into

Handy Car Top Carrier the blocks, over the top of the load, through open car doors (or windows), and tighten securely with metal clips inside the car.

WRITE: Weyerhaeuser Co., Tacoma, Wash. 98401.

Wflr*fi

Phone Poul THornvoll l-473O

Pre-Poinled Bi-Folds Sove $$

Building contractorg have now proved that they can save up to g4 per opening in painting costs alone, with factory pre-ffnished Roberts metal bi-fold doors, according to A. J. McKeon Jr., of Roberts Consolidated Industries, Inc.

He cited the case of Henry Sassoon, owner-builder and developer of a luxurious 39-story apartment under construction in Long Beach. In all,960 closures for storage areas were required on resident floors for the job.

"This represents a substantial investment in paint for finishing," McKeon points out "when you consider the labor to slze and paint both sides of every door, plus the delay for drying time, trimming and touch up of ordinary wood closures."

Sassoon saved ,an estimated $4 average

spEctAl lEllGTHS, SPECIAI PATTERIIS, CIEAR, AYI, UTIII

LovE RDA L E RE Dwoo D sAL Es .l f ;.'1il11' ;i?l',T#l;,

sides, the Roberts doors arrived at the site ready for use upon installation. Since they also are factory-equipped with complete hardware, one man can cover an opening in 20 minutes.

WRITE: Roberts Consolidated Industries, Inc., 600 N. Baldwin Park Blvd., City of Industry, Calif.

"Surf-Ply" Shoke Ponels

Western red cedar shakes are now being offered to the building trade in a variety of colorg textures and surfaces and in convenient panels.

Bi-Fold Doors Saved Up to $4 per opening through the use of Roberts'bifolds, McKeon reported. Because they are factory pre-painted in Navajo White semi-gloss enamel on both

One of the most recent surfaces offered by Shakertown Corporation is the new SurfPly panel. The new surface or texture is brushed at the factory to bring out the flame-like grain of the cedar shakes.

Shakertown Surf-Ply panels are available 4 feet or 8 feet long. They are bonded into a 3-ply combination of textured shakes and

Varied Red Cedar Shakes. undercourse shingle backing with a cross bind core of plywood veneer. Matching cover nails are included with the panels.

WRITE: Shakertown Corporation, 20310 Chagrin Boulevard, Cleveland, Ohio 44L22.

ASSOCIAIED REDWOOD TiltTS

Redwood From Relioble Mills

Angeles LCL Yord

o Dry Aye E Btr

o Fence Mqleriqls

. Gqrqge Door Siding P.O. Box Y, Arcolo TWXz 7O7-827-U33

Phone: VAndyke 2-2416

Bill Brcuning Norm Hordy

o Green Commons o Bender o Lqth

Also Dlrect Rqil qnd T&T Shipments

7257 Telegroph Rood, Los Angeles OVerbrook 5-8741- PArkview 24593

Norm Voelcker Garl Duprcy

Jcy Brouning

SPECIALIZING in-Douglos Fir Dimensions, Boords & Studs

Weslern Hemlock Dimension, Boqrds & Studs

White Fir & Redwood Studs

& TRAILER

Spiolists in Quality lmported Hardwood Plywood

DEPENDABLE DELIVERY Erclusiae Pan-Asia Board lrnporters

PAII ASIAflC TRADING COilIPANY, INC.

A BUITDER SOUNDS OFF

(Cont.inued lrom Pag,c 16) with yorrr salt's representatives or sales agents. Wc'vc been called on by some of the supposedly lretter ones. Nice c]ean-cut college kids coming out with a dand1. kit oI pre.finished paneling.

A company car slides up and thev are u'ell dressed and they give up this friendlr' hello. But he doesn't know what it costs; he doesn't know rvhere I can bu1, it; he doesn't know minimum quantity: he cannot quote a price because he's got a distrilrutor he's representing; and I havr: a whole ctrner iull o{ these dandy little kits whit:h I thought mavtre I'd sell bar:k to tht: manufacturer. I think the biggest danger is not that you fail to sell your produt:t. (becausr, you seem to be doing reasonably rvell at that) rather it is that you're goin.q to get mistaken {eedlrack lrom tht' market plact'.

MISTAKEN DECISIONS

You're going to tend to make vour {uture det'isions on whal is lomino lrar.k from your field right now. and if the contacts that arr: bcing madt' with our firm are in any manner representative. you're in trouble. Because they're just not getting to the heart of the matter. I think that as an indu-stry your imagination is very blurred.

Forrrth, I think you seem to be r:ontent

to modify rather tharr innolate. An erample I think of is the lumher yard-and this I think again is applicable to a variety of levcls. The lumlx'r r.ard realll" sells houses, but they still think and act and talk like they are selling stit.ks and boards. But I buy houses. This is my product. An innovation can he a change in thinking or it can be a chtrnge in product. One of the results has heen that you've hecn systematically picked off b1. a r.ariety of new industries. Siding is being lost; roofing is gone, and as soon as the FHA approves carpeting, there u'ill not be a stick of hardwood in the floor oI any of my houses. You're getting picked to pieces, and I think {rankly you deserve it. You probablv earned er.err.thing 1,en have coming to vou.

THE SMATT BUILDER

Now it is awfullr. eas) to stand up and just say the negatire and I ft,t'l I havt' some sort of responsibility to leavt. a legacrhere. Ohl.iou,.ly you'r'e got to lrt'c.ome r.ustomer orientate<l. And .\'ou ar(, not. Your job is marketing. Tht' housing field is almost untouched in this. It st't'ms to me that the prize is huge and it's erowing. If you er-aluatc and look r:arefully at the kinds of people that erc doing the buildine you will find the small builder seems to be growinv in predominan,.,,. lf vou l,rok at the rarialrles undcr rvhich thi,q construction must

|edone-the weather, the freezing. the rain-and write the worst possible t'onstruction conditions, then these residential job sites fit them. Now what this ser:ms to me to do is open up an almost incredible opportunity. And I do not see it being attat'ked vigorously and I do not see it being attacked l.rv l'our industrv. and of all industries that havc a grcat deal to lose, 1ou do. lrt'cause 'r'ou're the traditional kcystone of the lruilding indtrstry.

MARKETING IDEAS

l'r'c sot some suggestions {or vou. One is I'd put more marketing men in the field and I understand that this has been suguestetl. May'[rt.it keeps getting sugge.tcd l,et'aust' it's a good idea. I'd get them out thert'and gct them in overalls and get them onto tht' job site. make them understand u'hat your product goes through. Secondly, I'd put more non-lumber menperhaps elt'n huildersin your produc't or systems or marketing and planning departments. You might even go into the lruilding busine-cs on a test basis jrrst t() see reallr- what happens. The trouble is that vou don't hale to rvorry about capital. If -vou don't hale to worry alrout what is made or lost on that building. you tend to sluff ofi vour dollar lt,ssons. It's easy for vou to alrsorb this and go on. It's not easy for the smaller builder to ahsorb it. I would

Wholesale TIMBERS lobhins

Dougfos Fir in sizes 24" x 24"

Ploner copocily for surfocing io 24" x 24"

Re-Mfg. focif ities for resowing lo 34" x 34"

find out how to sell your products by actually doing it. I would go around your rniddlemen, and for gosh sakes send your advertising people. I{ you could just cut the almost incredible waste that this industry has in advertising, at least that portion aimed at the builder, you'd make a significant contribution to your profit and loss statement rieht there. I would think only of your proclucts in place. Do not even consider them until you've discovered what in place means.

TEST THE PRODUCT

Don't put out products until they are really tested and costed. I attend the Home Builders Convention in Chicago and it's not unusual to walk along and find some procluct vcry appealing. This isn't unique to your industry of course. And you walk up to them and ask "how much is it," and find, "well, I don't know. We're just working on it." "Where are your distribution systems?" "Well, we don't have them ready yet." Don't get that stuff out, anything out, until it's really testedl

Do not assume that housing will keep i1,s present format. I don't see how it will or it can. I think economics dictate tl'rat it cannot keep its {ormat. My suggestion would be that if )'ou are not doing some kind of way-clut thinking for your particu-

lar position in the market, you had better start because it is going to change.

Don't cling to your old distribution systems. As a primary erample look at the lumber yards, I mean look at them honestly and objectively. If t'ver there is a sick group of businessmen that is 6ns-s1 ths local level in particular. We're from Tacoma, a very traditionally lumber oriented community, and I think we have one truss manu{acturer among all the lumber com. panies. 'W'e have no component manufacturers. We have some pre-{ab's1.s up there. I had to go fifty miles away to find somebody to answer my particular problems. I don't think you're going to change this group so I'd look very, very carcfully at your traditional distribution svstems.

UTTIMATE SAIE

I would view the builder as a retailer. You have not made the ultimate sale wht'n you sell to the huilder. The ultimate salt' is the sale to the home buyer of course, and this is the plum that you're all out after. Everyone is. So when 1'ou approach him recognize that he is just a 'w'ay station to lht' ultimate destination.

Tailor your thinking around that idea. I think you'll have a much healthier approach. Well, l'm going to leave rvhile the Ieaving is good. Thank you r.ery much.

5 Garlow Gompany

Warehouses

lo Serve All Sourhern

Gqlifomio Deolers *

1703 N. 8rh Sheer

COLTON, Colifomio

TAlbor 5-0672

I l38l Brodley Ave.

PACOlrflA, Gqlifornio

899-5208

738 Eqst 59th Slreel

tOS ANGELES, Colifomio Pleosont 2-3137

5807 McKinley Avenue

tOS ANGEIES, Cqlifomio Pleosont 2-3136

25lO N. Chico Streot

E[ MONTE, Coliforniq Gllbert 2-3050

CUmberlqnd 686-0641 *

itoRGAil ttoons for Every Usc

i1400 Interchangeable Panels Entrance Doors-All fypes *

SEll(lRG0 louvers & Colonlal-l{odern Hardwood Flush Panel Ooors *

FTUSH DOORSASII-IIAII(lGANY

-BIRCHMAS|tI{IIE_BTECII *

Ft[ PLYW00DJAPAIIESE PIYYIOOO *

NORDCO DOOnS

I.OUVER DOORS

3 PANET DOORS F.3

FOUR PANEI NAISED F-44

X.BUCK FRONT DOORS

sAsH DOORS F-r3

RA]SE PANEI. TOUVER DOORS

scnEEN DOOf,S FRENCH DOORS

DUTC}I DOORS

FANCY FIR DOORS (ENTRANCE)

I.OUVER BI.INDS

,IAONIEREY TYPE DOORS

"souIHERN Arn" DOOiS

Ecloblishcd 1896

WHOLESAIE ONIY

lbmbcr

Southern Colifomlo Door lndllule

Lcttctrs

Deai Ole,

Anived Copenhagen June 4th. Now in Goteborg-enjoying my stay completely. Leaving for Stockholm in a few days-then return to Copenhagen via Malmo.

Everything you have ever heard about Sweden is true. Have never seen a country like this. Every girl is an Anita Ekberg. The people are very considerate. Return to U.S. in 10 days.

Bob Smith Angelus Hardwood

Gentlemen,

We wish to take this opportunity to congratulate your editor on his handling of the work that Louise Morrison has done for Ontario Lumber & Hardware Company.

We are so impressed with the article and Miss Morrisonts success that we have reprinted it on our News stationary along with some comments of our own and are circulating it throughout our extensive chain of Wilhold salesmen and agents.

You will note on our reorint

that we have carefully included the California Lumber Merchant as the publisher so that you can get full value from this publicity.

Sincerely,

C. W. Comegys, Sn Wilhold Glues, Inc. Los Angeles, Californis.

And our ilwtks in turn to you, Mr. Comegys-Ed,inr.

Gentlemen:

Just a note to say thanls for all the good ideas you provide me with monthly in your magazine.

Although I'm a third generation lumberman, I'm iust a youngster in the retail end of this business, and, believe me, you really have to run to keep up with the competition. The Merchant is a gteat t'cram courset' that helps me keep abreast of what's going on in the business.

Seems to me that in this busij ness thete's too much looking back to how things used to be in the "good old days." Reminds me of what Satchel Paige used to say: "Never look backsomething might be gaining on you."

Stan Roush Plymouth, Calif.

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mindyou con olwoys depend on Uniied to fill oll your Pine ond White Fir needs.

. PINE . R,EDWOOD . SPR,UCE . WESTERN HARDWOODS

DIRECT MILL SHIPMENTS CONCENTRATION YARDS

HnruNAN frtACKlN

TUMBER COMPANY, INC.

"Norzu In Our SOth Year"

Los Angeles-7155 Telegroph Rood 90022 Sqn Froncisco 24-1485 Boyshore Blvd.

,ffi

U.S. Plywood to Build Huge New

Sqnfq Clqrq Wqrehouse

Plans to construct a major warehouse, sales display and distribution facility in Santa Clara, have been announced by Baker P. Lee, branch manager of United States Plywood at Santa Clara.

The warehouse will contain 45,000 sq. ft. of warehouse area, and 3,600 sq. ft. of display and office space. Lee said the new building will approximately double present facilities and is scheduled for completion this fall.

A complete inventory of company products will be maintained at all times. Lee said. Included are pre-finished plywood, Duraply, Weldwood doors, Glasweld panel, Weldwood fir plywood, Weldwood adhesives, and a complete line of textured, and paint-free sidings.

"This construction," Lee said, "marks an important expansion of our facilities here."

Robert M. Neal, manager of the Airport

Industrial Park, said United States Plywood's decision to locate in the park was prompted by many factors, including ease

of acccss to good surface transportation, convenience to the San Jose airport, an outstanding industrial o'climate" and service by the Southern Pacific.

Coreer Foreslers Promoled

Promotion of two career foresters to fill key positions in the Cali{ornia Division o{ Forestry was announced today 'by State F orester Francis H. Raymond.

'l'he foresters, Michael (). Schori of Riverside and Howard E. Moore of Fresno, are both graduates of the University of Cali{ornia School of Forestry.

Schori has been promoted from assistant to deputy state forester in charge of all California Division of Forestry activities in southern California. He replaces James K. N{ace, who retired June 30.

Moore was promoted from assistant deputy state forester in Fresno to Deputy State Forester with full responsibility for fire prevention cducation, pultlic information and law enforcement.

L00l(lt{G 0VER plans for U.S. Plywood's 48,600 sq. ft. plant at Santa Clara, are Baker P. Lee (R) and sales representative, David G. Lauer.

Represenled in Southern Cqliforniq by Americon Hordwood

"Our 5 truck fleet brings our mills to your d00r"

KENNETH W. TINCKLER

Stohfl .C, q,|yp*S,g,fp. nV, 9 r'."".

WATSON PLYWOOD

OPEN HOUSE TOUR

(Continued lrom Poge 46)

prefinished hardwood plywood with mouldings, adhesives and other compatilrle accessories," said Eells. "We plan to ultimatelrhave a product line of eleven species irr two grades and a variety of carcfully selected colors. \Ite hope to present to tht'wholt'sale jobber a very comprehensivc package that rvill meet his own marketins and merchandisine needs."

In addition to the prefinished paneling. Watson Plywood, Inc. performs a major import {unction with hardwood plywood and has been a consistent factor in the marketing of plywood from Japan. Formosa, Korea and the Philippines for more than ten years. Neatly stacked crates of imported plywood of a widc varietl- of species and specifications were inspectcd by the guests in the rvarehouse area. The plant is at 2835 Columhia St.. Torrance.

"V'e are quite optimistic about tht fu-

ture." said Dale [-atson. "With thc 1964 consumption of prt'finished hardwood paneling passing the billion sq. ft. mark and in the face of the predictions for the next few years, we feel very good about the acceptance oI a panel of the qualitl rve plan to offer. Our line will produce 4,,000 panels per dav." \{,'atson commented further.

Supply Firm Appoints Monoger

Itonald C. Rea has been appointed sales manager of the new $I million Lumbermen's Nlercantile building supplies sales lenler in 'l'ustin, Calif.

Rt-'a has most recently been manager of Wickes Lumber Company in Ontario, Calif. Prior to that he rras sales manaser I.;: wholesale electric sales facilitits in Ontario and Los Angeles.

"Ron llca's experience and ability. both very considerablc for one so young. will be a great assct to us in serving homeowners and contractors in Orange County with our tested'wholesalt: to everyone. cash and carry' sales policy," LMA president T. ( ). Rowe noted.

Log Scoler Added by WWPA

Clarence V. Cooper. 27, Orofino. ldaho. has lreen added to the Western \{tood Products Association [orestry division stafi as a log scaler.

MILAN A. MICHIE

JOHN EETTS

AUGUST, r965

Fqntostic Phoenix Beckons

The Hoo-Hoo Conventioneer 66IIREE TINIE" at a convention is always r a problem for strangers in town.

This year's host chapter for the ?4th annual convention of the International Concatenated Order of Hoo-Hoo, the Salt River Valley Hoo-Hoo Club, has given the matter serious consideration.

Convention chairman Jay O'Malley says, "In planning the activities schedule for visiting lumbermen and their wives who will gather at Mountain Shadows resort hotel in Scottsdale, Arizona, for the September 19-22 roundup, we have researched 'things-to-do' which will interest those with time on their hands. Althoueh Phoenix and Scortsdale are richly significant in the history of the West, they have grown into thriving metropolitan centers, while still maintaining an informal resort atmosphere.

"The climate and scenery lend themselves to outdoor living and sightseeing, and both communities are senerouslv

endowed with worthwhile points of interest ranging frorn Indian ruins to branches of the world's most exclusive shops."

O'Malley has assigned a committee under the direction of James "Woody" Clark to prepare a hospitality kit for each guest. The kit will offer suggestions for tours, scenic spots and places with a distinctly Vestern flavor.

"W'ithin minutes of the hotel, a conventioneer may discover the prehistoric Indian ruins of Pueblo Grande, where he may watch actual excavations going on; or South Mountain Park, largest municipal park in the world, covering over l4 thousand acres of mountain and desert land; or the beautiful Mormon Temple in Mesa, one o{ only 13 such temples in the world; or the Desert Botanical Gardens-one of the world's largest-growing exotic plants from all arid regions. Instead, he may simply enjov touring one of our huge date gardensorange groves or rose gardcns; or marvel at the forests of h u g e Saguaro cactus," Clark said.

t'Iens

MAYBE C0i{VENTI0N chairman Jay 0'Malley missed the ball because he was distracted by pretty HooHoo hostess Marion Wist. 0'Malley says, "Don't you miss the ball: register early so we can arrange in advance for your comfort and enjoyment."

17 YEARS RELIABLE

No Order Too Smolle; J6e

SERVICE TO THE SOUTHERN

COAST PLANTNG

2170 Eort Fourteendr Street

BAUGH DISTRIBUTION YARD

(Continued lrorn Page 3t))

arriving materials and the balance i-" received via T&T shipments. Mohile yard equipment quickly moves the materials to the under cover sheds for fast deliverv to customer destinarion or pick-up.

The modern new o{Ece building ha-" eight suites f<>r administration. sales. general office personnel, accounting and secretarial stalls. It was designed for top working comfort and efficiencv. 'Ihe latest in office machines and procedures contrilrute to dailv operating control. Automation is emplol'ed from pror:urement to poirrt-of-sale. All of

this is under the direct supervision of David Waterman. controller and general office manager.

The administration of procurement. operation and sales is in the capable hands of Bill Buugh. He is assisted hy Jim Ray. manager of direct mill sales and Frank Mclean is yard sales manager. All of these executives are backed bv a -.taff of more than lO knowledgeal,le peopl.,who are dedicated to the success of this particular firm.

Street addre-"-. for llaugh's new distributiorr rr.rrter i. 2o0 No. Wiilow {r'enue" (litr of i ndustrr'.

CALIFORNIA TRADE

Loe Angeles 21, Colifornio

Round Mounfoin is New Nome

TEAII Lumber . Plywood Doors . Veneers Flooring REX OXFORD C",ufi"J REDWOOD BRICK Embossed Mouldings - Cut Stock 775-3633 Worehouse & Showroom 835-2854 1463 Eost 223rd Streer P.O. Box 4566 . Wilmington, Colif. REDVOOD . PINE . CEDAR o $PRACE 0Ll[/tR t[|||r|BtR C[||||pA|||Y- wt "/"0./" Ju^tn, L.C.L. Shipments lrom Complete Yard Sroclts Oftice qnd Yord: 7I4l lelogrcph Rood o Phonc: RAymond 3-OO53 . tor Angclcr 22, Colifornlo SERVICE lS OUR TOST IMPORTANT PRODUCT NEwmork l-8269 AII Types fulaterial Handling Equipment JJ. Yn. Q,"",fi"/J €, Son, -9n,. 522 EAST WEBER AVENUE O COMPTON, CATIFORNIA NEvodo 6-1783 Wrsrrn Fonrsr DIRECT MILL SHIPMENTS BY TRUCK or RAIL REDWOOD DOUGTAS FIR PINE "when you need lumber, iust coll our number" 245O Torovql SAN FRANC|3EO 16 Phone LOmbord +876o vtcroR worF Pnooucrs OF SAN FRANGISCO JIM GATER

A SATUTE TO FRED LA'IION

(Continu,ed, trom Page tM)

ing-Nathan salesman by the name of Jerry Bonnington.

So it followed, during 1936, that LamonBonnington Lumber Co. came into being in San Francisco. This highly successful team operated until February I,1952, when the partnership was dissolved, hence the Lamon Lum,ber Co. and the Bonnington Lumber Co. of today.

Besides their son, Ralph, the Lamon's have three daughters, Mrs. Helen Arpin of San Francisco; Mrs. Dwight Wilson of Med-

ford;,and Mrs. Cochrane Browne of Berkeley. Add l0 grandchildren and you can readily see that things are never dull when Fred and Frances are in town.

Besides more than 5O years in the lumber giurre, we understand that Fred and Frances will also celebrate their Golden Wedding Anniversary on September 15and if that isn't a great double play, it's back. to the Bush League for us!

Union Pociftc Wins Aword

The Union Pacific railroad and their advertising agency, Geyer, Morey, Ballard of Los Angeles took third prize in the

Advertising Association of the West's con' test for product campaigrrs.

Headline on the award winning ad was " Lurnber-arwther imprtant prod,uct."

LMA Nevqdq Addifion

The Lumber Merchants Association's representation in the Reno{arson City aiea .has been bolstered with the addition to the membership roster of the A. T. Eveleth Lumber Co., Inc., Reno, Nevada.

Manager J. M. "Spudn' Blakely and his yard were sponsored by Charlie Cross, Sr., of Truckee-Tahoe Lumber Co.

P.O. Box 415, Riqlto, Colifornio

Telephone: 875-2460

GtlSSlFltD IDY$TlSlilcPosition Wanted 92.00 per line, minimum $4.50. All otrer 13.00 per line, minimum $6.00. Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

CTASSIFIED ADVERTISEMENTS

ilames of Mvertisers in this Department using a Box Number cannot be released. All replies should be addressed to box shown in the ad c/o Califonia Lumber Merchant, 412 W. Sixth St., Los Angeles, Calif. 90014.

HELP WANTED BUSINESS OPPORTUNITIES

FOIi SALE: Gibson Lumber Co., Indio, Calif. Railroad lease, hardr. M. cobb co., Los A,geles, phone Ray cobb at ADams t_4zrr. X*'; fiijrl,$f;Tffit?,1, *J;",ijift.l:lils on buirding. rnvento.v

TITUCK DRIV;,IR WANTED

SECRE'IARY, executive capacity, with knowledge of all aspects of FOR LEASIt, ".tubli.h.d ."tuil fr-U* Vrr,f i; S-l B;r";.J;; lumber distribution. Ability & willingness to accept administrative Also suitabie as distribution yard or line yard operation. presently and secretalial duties. Top salary and profit-sharing. Write Box 188. set up as a retail yarcl with full facilities. Buil<lings are practically new. Tommy Chapin, P. O. Rox 2145, San Bernardino, Calif.

SAI,ES REPITESENTATMI WA\TUD: Estabtished. r.esponsiblc importer of plywoocl and prefinished plywood has opening fo1 ex- l"OR SAI,IN-)JOIiTH CENTRAL CALIF'- LIIMBER YARD peiienced commission sales lepresentative for. oregon and wash- Iletail and contractor business in excess of $1 million per year in ington. Send complete resume, backglound and refelences. W'ite fast-growing community. Yard completely equipped in every manBox 192. ner'. Land may be leased or purchased. Write Box 194.

POSITION WANTED

EXPERIENCED MANAGER for retail or wholesale lumber, building materials & paints. More than 30 years experience in manage- ment, inventory control, supervision and all other phases. Seek challenging management position in lumber, building materials operation. Resume & intervier,l' on request. Write Box 1?4.

l'ORMI.llt OWNItlt lvith 28 years experience as yard n.ranagel handling cledits, collections, purchasing and general managemenb u''ishes permanent job as resident yar.d manager'. Salary negotiable, will enter into ten year contr.act. Wr.ite Box 19b for resume.

EXPFIIiIENCItD RETAIL & WHOLESALE LI.IMBERMAN, age 39, desires location in northern California, Oregon or Washington. Eighteen years background in sales management, yard manage- ment and new product promotion. Resume and references on request. Write llox 193.

l'OR LEASIT: Lr-rnrberyard CLM, Box 196. or P.O. Box

and facilities, Stockton, Calif. Write 915. Stockton. Calif.

ItIIMANITF'ACTUIIING PLANT AVAILABLE for immediate use, 24 acres, 20,000 sq. ft. shed area, planer, resaw, burner with 48" blow pipe system, 1Yz ton fork lift. Lease or sale, whole or part -Cloverdale, California. Write Box 191.

l.'OR SALE: Building Material Retail Store. Excellent location in expanding town. Lumber, Plywood, Doors, Hardware, !t Paints. Large yard under building. Priced to sell. Terms if desired. P. O. Box 786, Grass Valley, Calif. 95945. Phone 916-372-2430.

SERVICES OFFERED

JOHNNY TIIE LUMBER LOAD SIGN PRINTER

Specializing in paper danger flags, side-load signs, job cards, etc. John Weiler's Printing, 14417 Hawthorne Blvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2293.

ADVE'RTISER'S INDEX H

IOS ANGEI.IS

luruEt AilD umlEl troDuctt

Ancricon Hqrdwood Co. .-..-.....---.-...--.-.----7191235

Algdur Hordrood f,oapoay --.---..-.tUdlory 7.616t

Altolo hdwood Co. lf,rn C.onwoyl---WEbrhr 6484t

,,Arroclchd lcdwood Attilh .-.-.-----OVorbroot !18741

Allss Lumbrr Co. -----.-.--.-.-.-.------.-.|tAdiron 7-2326

locl lunbor, J. WiSlion --.-.-----..--..-.REpublic l -t7 26

Bough Forcrf Produclr C-p-----------.12131 330-7151

,llirr lumbcr Co., lnc. ---...lAymond 3-1681-3-3454

tohnhofi lunbcr Co,, lnc. ...---.,----..-..-------263-9361

&oo*r-Dodge lumbcr Co. --.------.OVcrbrook 5-865O

E. L Bruce Co. (Jin ,tcFoddcnl----.-.-----12131622-984t

kurh. lndurlriol tumbcr Co. .-----....lAymond 3-3301

C.ol.Pociic Sqlcr Corp. -----681t-6,{"1X,

Gol-Soc [umbcr So4er----......-.-----.-....-.-,t2l3l 685-5288

Ccnhot Volley Bor & lunbcr -.----.-..-..12131 653-6410

Conrofidolcd lurnber Co. .-----.-----.-----SPrvcc 5-3177

- Conlincnldl Moulding Co. .--.-----.---.------------625-1128

:C.oo. H.od lumbcr & Plywood Co. .-..--.---SP 5-1179

Crswford, lonbcr, F. l .-*----..--...-.--.--------J71-2161

Evonr Producb Co. llurnbcr)--------.--....----..-.--.879-l 833

Evonr hodrrclr Co. {PlWrood)--.-.--.---lAymord 3-0281

Dcocy Co., Tcd....-.----...-.---- , V l-7111

Doolcy & Co. ---------.-...------.-.------..-EDgcwood 6-1261

Eclitrom Plywood & Door Co. ---..------1213) 233-1228

Ed Founlirln lumbcr Co. .-----.-..------Ludlow 3-1381

U.S. ?lprood Corp. (l,oog Lochl ---.HErnbff 2.390t

U.S. tlFood Co.p. (Sonto Anot .---Ilnbcrly 7-16fll

Ycn lde, loy -.---------..*..----..-.f lJnuy 1.4668

' Wobcrn ?lyrood, Inc.-----...--...----.---.----(2t3) TZS-2516

Wmdiqg-Norhon Co. -.------..CUmbcrlond 3-907!

W.nLrll Slotcr Plyrrood -8!/N.6nl

Wrycrhocurcr €ompony ...--.--...-..llchnond 8-!il5l

Worrhour (Anohcim) -.--....-..--Plorpocf 2-5880

Wholgolq Forrrt Producte -.5E3.6Ol3

Whifo, Horry H. --"--..-.-.-.-.-----------------SPrucc 5-3.{09

TICATED IUMBER-POIES+TU NGS-TIES

lorl.r & C.o., J. H. -.--...-----..-----DUnklrk E-9591

Koppcrs Conpony ----(2131 83G2td)

McCornick & Boxtcr .-.----..-r-------.--I7l1l 871-ggr1

Son Anlonio Gnrlruclion Co. ...-.....UNdcrhill 5-1245

Wonca Soulhwo:t, lnc. --...---.-.--.--.-FAirfox 8-3165

Grcol Wcrlcm lumber Corp------------SPrucc 3.1931

Hollinon Arlockln lumbcr €o. --.------....--:--685-15O6

llcrbrrg turnbcr Sola --...-.---..-.-.-.-.-.4tUrrey l-63E5

Hill lumbcr Co., O. fL -.---.-----.lAymond 34243

Hobbr Wqll Lunbcr Co., lnc. --------.....-----.685-8731

Hoovcr Co., A" t. -.-------.---...---.CUnbcrlord 3-9O78

Hufi Lurnbcr Compony ...-.-------..--.Ptymouth 68191

Indcpcndcnt !ldg. lrtalcrick Co. --.-..-....-.--.J368345

lnternolionol Popcr C.o. (long-8all Div.l l2l 3l .183-0363

Infcrrlotc Conlolncr 6rp. -----------.--....-.JE 14768

Jonb Dondy lumbcr Co. .----.---.--.-..lAynond 3-7382

Jcwrll tumbcr Solcs .........-.----.---..-...FRonticr 8-8292

lorhlcy, Dovld E. ....Chopmon 588O5

[or-Cal lunbcr Co.-------------------..-.-.[Udlow 2-531 I

lrlolrogony nporting Compony --------.------.-..--538-7719

llarquorf-Wof f o lunbrr Co. ---.----....--.--.-----77 5-2693

lrtullon Lunbcr Co.. Floyd---.----.--..--..-..-.-.----.---678-551 8

lluluol Aloulding ond lumbcr Co. ..---Fdculty l-O877

Nclh lunbcr Solcr, A W..-.-----.------- --------872-1 2AO

Ollvcr Lunbcr Co. .----.------------.--.----RAynond 3-0O53

Orgod, Robcrl S. -...DUnkirk 2-8278

Orford Lumbcr Co., Rcr. --f75-3633

Orfod lurnbcr Co., lcx ..-..835-2854

Pocific Fir Sqlcc ------.--..-------..-.....-.-..---}llJroy 2-3533

Poclfic Lumber Co., Tha .-.---.-..--.-CUnrbcrlond 3-9078

Pocific-lAodiron Lumbcr Co. ...--.-.--.-JPrucc 3-2292

Pon Ariotic Troding Co., Inc. -.---.-.--Rlchnond 7-7521

Pcircc Compony, Al -.---------.--------NEvsdo 6-t009

Pcnbcrthy lunbcr Co. lUdlow 3-451 I

Philips, Don, Jr..-.-..-.-.--.-.---.........-....---.........----829-l 833

lockporl Redwood Co. -----------------------.-------115-2896

Roy Forcrl Produclr Co. -...--.-....-.-....TRiongle 2-1070

Sqnford-lussicr, Inc. .----------.-------Alninsler 2-91 8l

Shoslo.Noflonol lumbcr Co. ...-.--..-.P[eosonl 3-4321

Shellon Hordwood Co.

Simnonr Hardwood lumbgr Co. -----.JPruce 3-1910

Soufh Boy Lumbcr Co. ..SPring 2-5258

South Boy lumbcr (Howlhornc) .-....,.Osborne 62251

Stqhl lumbcr Co. --------------------.--..ANgelus 3-6844

Slondqrd [umber Co., Inc. .-.------..--.---.-..,.-.655-7151

Stqnton & Son, E. J. -.LUdlow 9-5581

Summit lumber Co. -....-.........--..--.-..-ANgelus l-2161

Suttle & Kellcr Lumber Co. ---------.-....---Gllbcrt 3-8909

Tocoma lumbcr Soler, Inc. .-.-----..-.-.-.JAUrroy I -5361

Torler, Webstcr & Johnron, lnc. -------.ANoelus 9-7231

Tronsweslern Pine Products .-"--....-......ANgelus 8-l 831

Twin Hsrbors tunrber Co. .-.---------.-----SPruce 5-6318

Union [umbcr Co. ------..-------- -----.----V | 11 542- 5569

Uniled Whlso. Lumber Co. .-.--.......OVerbrook 5-560O

United Sf,ofas Plywogd Corp. ...--.-..-...[Udlow 3-3441

U.S. Plywood Corp. (Glendolcl -.--..-----.-..Clhus 4-2133

5A3H--OOOIs-tt llwon|(-ff nENS fyloul,DlNe-4ull"Dl Nc '||AtEilAUi

Artcsiq Door Co., Inc. ..-......-.-...--.-UNdcrhitl 5-1233

Arsociolcd Alolding Co. .----.--...----RAymond 3.3221, !i9 Bcn Sorh & Door Co. --.---..--------.GEncvc l-3541

Cqlifornic Door Co...-..--*.-..-....-....-----.-tudlory 8-21 4l

Cotiforniq Poncl & Vcnccr Co. .-..---JAdiron 7-0057

Corlow Compcny -.:-.-----..--.--..----.-Ptcqront

EUREKA

Von Dc Nor Lunbcr Solrr ---------...---.-.-VOn 443-3031

Tidewoter A{if f r -..------- ---------..........17071,{4:t-OS9l

FORT BRAGG

AborlElnc lumbcr Co. -.-------.---.---.YOrltown g(X)l

Holmcr Lunbcr Co., Frcd C. ..-..-...YOrklown 4458

FRESNO

Evonr Productr Co. .-.-----.---.----------..26&8215

Gcorgic-Pociic

Alociotcd fr{olding C.o, ...*..-....-...Mynond

lcrkot lrtfg. Co. -..------.--.--.-- 875-1163 Colif. tbr. Inrpcclion Scrvicc ...--NOrmondy 5-ll43t Chcnrtop Corp, --..-.------. ...-819-5290 Coorl ?loning l ill .--.-.-,-----..--.--...-.-A{Adiron 2-ll8l l{unlcr Wood*orlr ..----.------..---.---SPrucc 5-2544

lAincr Avr. Trucling Scrricc.---------...n4 3-3691

Socurity Point ltfg. Co. ..---.--.-.-.--JN{gclor l-Gt58

Willir-A{oorc Poi nt Spccioll'ics-...-.-,.--"LOrroinc 4-,l5ol

tUmDEt HANDLING AltlD SHl??lNO; GARilETS

Grcenflcld & Son, Inc., H. f " --------NEvodo 6-1783 toc Lunbcr Houling ..----------.-----.-----NEvoda l-171O

Mines Avc. Worchourc ----nA 3-3691

Sqn Bernordino - Riverside -

Sonto Ano Are,o Coliforoio Door Co. ot t.A. ...-....-.-.-..--.------825-781 I

C.orlow Conpcny TAlbor 5-0672

Gcorgio-Pocific Worohourc -------.---OVcrlond,t-5353

Horbor lunrbcr lAl Wilson)---.------.--.-----Ov /t-8956

Inlond lurnbcr Compony .----.-----.---.-TRiniry 7-2(Dl

Kcy Corporolion ----.-...------.875-2060

So-Cql Conncrciol Slccl--..--.-.-.------...--.17 | 11 825-6770

Torlcr, Wcbrlcr & Johnron --.-------TRiongle 5-1550

Union lumbcr Co. -----..-....--.--- -------.-(7 | 11 512-X59

Woodf ond Producls Co..-.-.----...----.- --.(7 1 1l YV 6-7981

SAN DIECTO AREA

TUIIBER AND LU'IIBER PRODUCTS

Indcpendenl Bldg. Atotcriolr C'o. .....---(2131 636-83,f5

Inlsnd Lunbcr Compony .----..--.-.-.--.GRidlcy 4-1583

lloplc Bros., Inc. -----------------....----..Hlckory 2-8895

Reitz Co., E. f.. ..-------.-.----------------------Vl1) Gt 9-1166

South Boy lumber Co. ([os Angelcst----ZEnifh 2261

Torlcr, Wcbstcr & Johnron --.--.-..--.-.--ORidlcy 7-1171

Wcycrhoeuscr Compory ---------..COngress 4-33,{2 BUttDtNG trAtglla,t

Arlesio Door Co.-......-..--..------- -----------------------112-7788

Gcorgio-Pocift c Corp. ....----......- ----.----V | 1l 262-9955

WASHINGTON

BUYER'S GU I DE

Weyerhoeuser Compony ...-391-1411

Ziel & Co., lnc. ...,.--.---.--.----------.----------YUkon l-0210

sAsH-DOORS-Wr NDOWr-^loUtDr NGs

EUItDING MAIERIAIS

Artesio Door Co.,,....,-.-......--.-,.--.-...-...--....-..--..589-9974

Blue Diomond Co. ..---.-.----.--.-----------.---YUkon l-l0ll

Cofoveros Cemenl Co. ---.---------.-.-.---DOuglds 2-1224

TREATED TUMBER_POI.Es Boxfer & Co., J. H. ..-.-.YUkon 2-0200

Holl Co,. Jomes L. .--,,.--SUtter

BAY AREA

l-4641

Evons Products Co. ....-----.--------------------------------825-211 1

Georgio-Pocific Corp. ----..---.-..-----...-.-DOuglos 2-3388

Gelz Itos. & Co. .....-.--.....---....-.--.----..YUkon 2-6060

Gilbreolh Chemicol Co. -----------..----.-------SUtter l-7537

Hcll Co., Jornes L. -.--.-.5Utler l-7520

Hoflinon lr{ockin Iunber Co. -.....--.---JUniper 1-6262

Horbor Lumbcr Compony,-.--.-.---.------.-YUkon 2-9727

Higgins lunber Co., J. E. ------.---------VAlencio 1-8711

Hobbs Woll [umber Co., Inc, ...---...-..Flllmore 6-60O0

Int'l Popcr Co. (l.ong-Bell Div.)--.-..-.--.-..(4151 392-8696

lomon Lumber Co. .----..--.--.-..----.----.-...-YUkon 2-1376

MocBeoth Hordwood Compony --------.lilssion 7-0772

North Volley Lumber Soles -------.---.--...(1151 593-0253

Pocific lumber Co., The .---.771-17OO

Tortar, Wcbslcr & Johnson, Inc. ------PRospecr 6-1200

Union Lumber Compony - .SUtter l-6170

United Sfolcs Plywood Corp. ..-..-...----.JUniper 6-50O5

Wcndling-Nothon Co. -.----------.---.--.--.--.--SUfter l-5353

Wc3lcrn Forcri Producls of S.t. ....-.tOmbord 1-8760

Weslern Lumbcr Co. --PLqzo 6-71I I

Co., lnc., E. L.

8-2881

Cofif. Sugor & Weslern Pine ---.--.--.Dlomond 2-4178

Donl Foresl Products, Inc. --.-.-..-.--.....-(4lO 322-l8,ll

Evons Producls Co. ---.-----.-------..----...--..--.-..---533-8866

Georgio-Pocific Corp. .-.-...----------.---,...--------.849-0561

Georgio-Pocific Corp. (Son Jose)-.----..CYpress 7-78OO

Gofden Gofe Lumber Co. ..--.-..-----.--THqnwoll 1-1730

Higgins tumber Co. (Son Jose) --..-.-.--CHerry 3-3120

Hill Whsle. [umber & Supply Co...--[Andscope 5-1000

Holmes, Fred C. ..-.-..--.-.--...----.-----.------.-.KEllog 3-5326

Jock tondon Troding Co. .....--....--....---(.fl51 111-211O

K-D Cedor Supply Co. --.-ELgin 7-1063

Kelley, Albert 4..-,....-...---.-----.-----.-----LAkehurst

OBITUARIES

Fred II. Dienks, president of Dierks Forests, Inc., died recently at his home in Kansas City. The corporation he headed is one of the largest in the nation.

Mr. Dierks, who was ?6 years old, was also the president of Dierks Paper Company, the DeQueen and Eastern Railroad, the Texas-Oklahoma and Eastern Railroad, and the Valley Lumber and Supply Co.

He was the second generation of his family to head the vast Dierks lumber operations, His father, Herman Dierks, was one of the firm's original founders.

Anthony J. Dwyer, leading Oregon lumberman, civic leader and aviation enthusiast, died of a heart attack June 23.

He was born Aug. 19, 1902 in Minneapolis, Minn, The family moved to Portland in 1907 where he attended Columbia Uni-

versity, now the University of Portland. Later he majored in logging engineering at Oregon State University.

Mr. Dwyer was president of the Dwyer Lumber & Plywood Co., after the death of his father, Anthony J. Dwyer Sr., in 1939, until the company was sold Sept 1, 1964. He was active in meaaures to conserve the forests and reduce waste in logging and milling operations.

He was a partner in the Clackamas Log- ging Co. and the Dwyer Forest Products Co.

The "Flying Dwyer" family was one of the first to use aircraft in their logging and milling operations. Mr. Dwyer obtained his pilot's license immediately after World War II and had logged thousands of hours as a pilot,

Survivors include the widow; four daughters, Stephanie of Portland, Joanne Harsey of Boring, Kathleen Duyck of Tucson, Ariz., Rosemary Seggers of Lake Oswego; his mother, Mrs. Anthony Dwyer Sr.; two brdthers, Edwin and Robert, Portland; two sisters, Ann McDougall, Palm Desert, Calif.

and Rosemary Frey, Lake Oswego; and nine grandchildren

Francis George lfanson, a leader in the door manufacturing and building materi4ls business in southern California fdr more than forty years, died June 20, at the age of 80.

"Pop," as he was known to all of his friends, customers and employees, started his active career in Chicago at the turn of the century when he established his first business venture in the hardware field. A few years later he came to California and early in 1920 be cteated The Hollywood, Jr. combination screen and metal sash door, which met with immediate success. He developed a nationwide distribution for his products and always distributed through Iegitimate trade channels. He was a respected leader in the industry.

Mr. Hanson is survived by two daughters, Ruth Hanson and Florence Miller, both ac- tive in the business, a grandson, Norman Miller, and two great grandsons.

natural quality

Wood is the world's most imitated siding material. Why? Because wood possesses the qualities most desired in siding

And VERTICAL GRAIN Certified

Kiln Dry REDWOOD SIDING has

more of these qualities than any other wood: NATURAL DURABILITY AND BEAUTY, DIMEN. SIONAL STABILITY, EASE OF MAINTENANCE plus ADAPTABILITY to any architectural style.

ARCO Vertical Answer to any Grain: the Right siding problem.

MANUFACTURERS OF '''"'""0ril6'"'f;|

REDW,,D PR,DUCT. \-/

Member of California Redwood Association