California Lumber Merchant - August 1964

tiltercharilt

David Cutler

Advertlelng Producdon

Jerry Hlckey

Clreuloiilon

Andrea Sander8

Publlsherr Represontatlvor

NORTHEAN CAIITOBIIIA

Msx Cook, adverusing and new8, 420 Market Street, San Franclsco. Californla 94111. Phone Yukon 2-4791.

SOUTIIEBN CALITONNIA

OIe May, advertiging and news, 412 West Slxth Street, Los Angeleg, Callfornla 90014. Phone MAdlson 2-4565 or MAdtBon 2-06?0, PACII'IC NOBTITWEST

Peto f,la,nor, advertlslng and news. Termlnal Sales Buildlns, Portland, oregon 97205, Phone CApitol 7-4993.

Ealitorlsl Ofllcet

THE CALIFORNIA LUMBER

MERCHANT is Published monthly at 412 West Slxth Stroet' Lo. Ancole6. Colilornla 00014' Phone meatson 2-4565 or MAailton 2-0670 bv Caltlornia Lumber Merchant' tric. Please address all correspQndence to olflce of publlcatlon! -Sec' o-iid:chsJ postage rates Pald -.at Los Angeles, Californla. Adverusing rates upon request.

Subscrlotlon Ratos-U.S.' Cana-da' ilI-&iao-tnd Latin America:- $4*H, "r"f I L;g'"-"'#l $dit^:.6 voJi:: Single copigs 50 cents.. Back coplea 75 cents when avauaDle.

Chanee of Aaldr€ss'-Send subscrlption olders and address c4qnges to $J'lff 'S;i:liF'3i?'ld#ifit$ crtiae -aAdre-ss lirbel from recent issue Dlus new address, zone number or zlp code.

THE CALIFORNIA LUMBER MERCHANT is am i,nilep enilent mag azi'n e Publ,i,shed rnonthfu for those ,nembers of the fuimber and' building mntertals in'ilustri,es who neeil and, want faetual, &ccurate news o/ttd qn obiectiae anaWs& of eaents o,nd, products of cow cern to them.

ROCKPORT BEVEL SIDING IS FACTORY SEATED

The advantages of this protective treatment are widely recognized, since moisture is the greatest single cause of problems with wood sidings. Now EVERY piece of Rockport Redwood Bevel Siding is factory-sealed with ITOODTOX water-repellent and at no extra cost. This provides the established quality lumber dealer with an important extra advantage. He can now offer his customer a premium Redwood product at competitive prices.

EDITORIAL

The Shrill ond Frightened Cry of lhe Conservolionist Bird

It has been with little sympathy that we have listened to the increasingly shrill cries of the so-called conservationists to have the government take by condemnation private lands belonging to the redwood companies in northern California.

We read that they are concerned with preserving the redwoods. That other groups, namely the lumbermen, do not want the great stands of trees preserved.

The irony in this is that all the groups in tllis controversy are equally concerned with perpetuating the redwood.

While the methods and exact trees to be left uncut sometimes, though not always, differ there can be little doubt that the overall objectives of the opposing groups are in many ways very similar.

Then why the almost hysterieal call by the Save the Redwood League and the Sierra Club to have either or both State and Federal Government use the club of condemnation to take away the private redwood reserves? People pressuring for conservation above all should know that the best way to preserve a specie is

intelligent forest management. And intelligent forest management is literally the stock-in-trade of the firms they have attacked so vehemently.

They shouldn't have to be reminded that the redwood is one of the fastest growing of the commercial species; that one large company boasts an annual growth considerably in excess of what it cttts; tha.t well oaer 200,000 acres ol redwood, lorests are alread,y uniler State and Fed,eral control; that most, if not all, of the privately owned forests are being managed on the standard of one new board foot of lumber grown for each one that is cut; that the redwood industry has already spent millions of dollars to preserve what they seek to preserve; that it is the general policy of these firms to open their forests to recreational uses.

Who are these self-appointed savers of the redwood who loudly proclaim a cause that they themselves must know is neither actual nor factual? That what they propose would be a far less efiective way of preserving the redwoods. For their ideas of great areas that would be accessible only by foothpath would inevitably leave the stands open to the very real threat of fire. And as any forester will tell you, fire control and forest management is the ,best way to take care of a forest.

Before it's too late, and it almost is, let's get some real answers. Find out the real story.

W'ho are these people and what are they trying to do ?

ATLAS LUMBTR

COVERS THE MARKETS OF THE \^rORLD

fo, d,omcst'ic and, impwted, HARDWOODSall pecict cuttom, milling facilitics and a- modern yard, witb cornplete inumtory

Sugar & Ponderosa Pine

Old-Growth Douglas Fir . Alaskan Yellow Cedar

tPPEAt 0f TllE new store (top left) is evident. Note clear span design using laminated beams, ample glass store front and large parking area. Sftopping's a real pleasure (top right) in this spacious store; laminated beans and white lir decking add warmth and beauty as well as strength to new showroom. lsland displays (center left) are conventional 48" high movable fixtures. Note aisle markers and clear eye larel vision of entire store. New store is con-

nected to 56' x 140 warehouse (center photo) at rear; additional 50' x 2fi)' shed at right assures protection from hot valtrey sun for practically entire inventory. One acre yard is completely paved, all mechanical handling of course. And at right, meet Joe Brostek, still hard at work putting finishing touches on Sterling's new Chico store and revised yard setup. Manager Brmtek came straight to SterF ing out of the Air Force in 1946, and now pilots

Sterling's New Showroom

Qrrnuuc Luunrn Company, California's v third largest chain operation with its 16 northern California branch outlets, held a three day grand opening July 30 through August l, at Chico, where the company has just completed a new 56'x 60 showroom to accommodate its increasing retail and contractor trade.

The new showroom, a beautiful building with laminated beam roof support, was joined to Sterling's existing warehouse in line with the popular combination storewarehouse setup that has evolved out of tried and tested merchandising throughout the country. 'Completely air conditioned, the new store is separated from the ware-

house by a l0 foot sliding glass door to prevent air conditioning the whole town of Chico. The new store is also protected by a fire door between the two structures.

Behind the new Sterling showroom is the basic plan that so many retailers have found successful in dealing with the walkin trade: displays that sell merchandise, not warehouse it; modern 48" high movable island display fixtures tlat allow flexibility of merchandising; wall display fixtures with lighting canopies; aisle markers, departmentalized inventories, price tags on merchandise wherever possible, excellent overall lighting, showroom window display of "leaders" and seasonal mer-

newest outlet in Sterling's l6-yard chain. Chckout counter (lower left) forms quarter ol circle at rear of store and next to yard entrance. Contractors gen erally drive into yard and come in through side entrance while big parking area in front of store encourages the walk in trade to use front entrance. Paints and supplies (right) are big business with this yard. Wall fixtures are adjustable and have illuminated canopies.

chandise, and above all, a store that invites you to come on in and shop with confidence.

Although the store was not designed by a professional firm, looks are deceiving. Sterling President Sabin Carr gives particular credit to northern yard supervisor Curtis Skyrud and Chico manager Joe Brostek for the considerable research that went into the job. A myriad of merchandising ideas were obtained from some oI the newer yards in the Sterling family, from visits to some of California's more successful retailers. the conscientious reading of trade papers for dealer aids and from Sterling's trade association, the Lumber Merchants Association of Northern California.

Sterling Lumber is an interesting organization. Prior to 1916, the firrn oper(Contilu,ed, on Pa,ge 84)

VENEER DRYING TIME IN HALF !

MOORE UNN'=reT VENEER DRYER

This I B-section Uni-Jet veneer dryer hos consistently shown o reduction in drying time of more thon 50o/o over lotest conventionol methods.

Drying hos been extremely uniform, resulting in quolity veneer which is flot qnd elostic. lmpressive fuel efficiencies ore being obtoined.

CONTACT US TODAY lo cut your veneer drying time in hqlf without socrificing veneer quolity. Let us show you focts qnd figures.

ln-Line lype out{eed seclion delivers veneer rimulloneously from two top ond lwo bollom decks onlo sorting toblcs ot righl ond lell of dryer.

Instrument ond control ponel provides Iull slorl-up, complete ronlrol ond operolion of drying, from dryer infeed lo deli"ery on sorling lobles.

Inch and One-Half Doesn't Measure Up Commerce Department Rejects Proposed New Sizes

The Commerce I)epartment has reiected the lumber industry's proposed ne* srandards for softwood lumber. The decision was first made known in a press release from Commerce Secretary Luther H. Hodges.

The proposal appears to have failed to obtain a o'consensus" majority largely through opposition from some western lumber producers.

In announcins the circulation of the proposed standaid revision in April, the department stated: "The Department ol Commerce will issue the lumber proposal as a uoluntary standard only il it has uide ind,ustry support and in addition is determinecl to be in the total national interest."

The American Lumber Standards Committee submitted the proposal a{ter two years of intensive industry discussion.

Up to press time some mills said they planned to make the thinn,er boards anyway, because the government lum,ber standards aren't mandatory.

The Commerce Department said it received replies from 3,079 persons out of more than 16,100 to whom ballots were sent. The returns were broken down into two broad categories:

(I) Replies from those whose names were submitted by various trade associations at the Commerce Department's request. lhe offieial "acceptor list." and

(2) replies from those who individually requested ballots. (The last change in lumber standards, in 1953. was promulgated by Commerce on the basis of fewer than I00 "acceptor" replies out of approximately 3.000 persons solicited.)

Key provisions of the new standard would have been establishment of lumber sizes at a maximum moisture content of 19 per cent, and reduction of the dressed thick.

ness for nominal two-inch lumber {rom 1/s inches to lt/z inches.

In an angry statement, National Lum. ber Manufacturer's Association executive Mortimer Doyle challenged the grounds cited by Commerce Secretary Hodges to return the proposal to the committee.

Even acceptingthe raw percentages based upon the inclusion of such diverse groups as broom handle and casket manufacture:s who were included by the Commerce mandate. the sixty percent voting for the change indicated a significant dissatisfaction with the present standard and warrants public examination of the economic and technical analyses which Secretary Hodges indicates were not considered in reachine his decision." Doy'le said.

However, many of the producers of green lumber opposed the change from the beginning. The Lumber Association of Southern California and the Western Forest Industries Association were leadine Wesl Coast groups opposing the proposal.

In addition to charges that the new inch and one-half standard would discriminate against them. other reasons offered were in some instances. observers felt, just the opposite of the advantaqes claimed by the proponents. These included inventory and space requirement increases, the cost of lumber increasing, ship. ping and handling would be more costly or inconvenient, and the competitive position of lumber as a buildins material would be harmed.

Additional r'easons listed were that compatability of sizes would not exist, public opinion against smaller sizes would make lumber more difficult to sell. strength problt'ms {rom the change. shrinkage data not sufficienty accurate, detailed or properly used. and additional capital investment would be required.

Proponents had claimed the new standard would assure that lumber will wind up the same size in service, regardless of whether it was shipped dry or green from the mill. Currently, lumber shipped green is being finished at the mill to the same size as seasoned lumber, hence dries naturally to smaller size, they say.

The principal effects. according to those backing adoption of the new standards. would have been to improve lumber engin.eering, reduce storage, freight and handling costs, and bring the lumber sizes more in line with construction requirements.

The National Association of Home Builders, United Brotherhood of Carpenters and Joiners, American Institute of Architectsl Home Manufacturers Association and National Lumber Manufacturer's Association were among major wood producer-user groups which showed strong support for the new size,

Vote Breokdown

Out of some 3766 responses of all types received by the departm,ent. about 5l.l/o were in favor of the standard and 48.9c/o opposed (after elimination of 3l votes from Canadians).

The count was 1925 to 171.1 for all classes.

Of the names which were submitted to Commerce by industry associations, the yes vote was 805 to 45ll or about 64/c. Of those who requested the ballot, the vote was ll02 to 771 or 57/c yes. Of those who wrote letters or who voted on printed reproductions of th.e ballot rather than on the official ballot, 98 voted yes and 517 no for a yes vote ol only 16/o.

Where Commerce could identify more than one ballot from a single firm or from a subsidiary, votes were eliminated.

& pine lumber

o V

lh f e C t <-

Mail

ROPERLY DESIGNED, well planned and coordinated, direct mail can indeed be the lumber dealer's friend in need when sent out to an accurate, up-to-date list which ties-in with specific sales, products, dates, events or customer needs. Its primary use, of course, is to reach and influence selective markets, groups and special lists on national, regional or local levels.

Of all advertising media, direct mail can bc by far the rnoot personel, and eonsoquently, great care must be used in its preparation. Since it is sent to selected lists, and often addressed to a person by name, it becomes a "private" letter or mailing on a me-to-you basis without competition from other advertisers,

FLEXIBLE FOR,IAAT

It is highly flexible in so far as format is concerned and covers just about everything from handwritten postcards to beautiful four color catalogs. Like all other advertising it must be well done to be efiective, and when this is so, it gives the creative advertiser the greatest opportunity to get undivided attention and interest from the reader. Poorly done, however, direct mail often becomes a boomerang and a rvaste of time, money and effort. The image of your yard and you as a merchant-is enhanced or destroyed by the caliber of direct rnail sent out to either prospects or customers.

GOOD MAILING LIST

It goes without saying that good direct mail begins with a good up-to-date mailing list. The best mailing ever designed is wasted if it reaches the wrong market or unless it is aimed at the right peoplg at the right time. Your own customers should form the base for your mailing list, and to this solid foundation you must add from time to time carefully selected prospects in your trading area. These prospects should have a need for your products and services and enough spendable ,income to afiord what you have to sell. Selecting them on this basis produces the best results in sales.

Keeping your list current is most important. In the business world between 50/o and 6O/o oL executives change jobs, titles, or are shifted to other areas each year. Among homeowners, about one out of five move every year. New marriages, oldsters retiring, and job promotions or company advancements, which mean a change in address, make it mandatory to constantly check your list for corrections, additions and deletions. It's a good idea to designate someone in your organizatio4 to be'personally responsible for keeping your list efiective and accurate.

RETURN REQUESTED

Since the post office won't return or forward bulk mail, it pays to have a "Return Reguested" notation on direct mail, either periodically or an each mailing. In this way you get the customer's new address or at least know something is wrong with your list so that you can check it. The cost is only eight cents per name or per item returned, but you eliminate costly dead wood on your list.

New names and good prospects can be developed from several selected sources locally. Quite often you can buy special lists to fit special groups or promotion needs in your trading area. Sometimes your local postmaster will help you in weeding out old names and adding newcomers-to-ton'n. The telephone company also can be of assistance through their directory which shows customers arranged by streets and districts. This kind of di rectory usually can be rented for a limited time at a nominal cost, or purchased for a reasonable sum.

SOURCES FOR NAMES

The membership lists of your local churches, sen'ice clubs, civic associations, professional and business organizations, women's clubs, garden clubs and many others are often available for adding to your list if you ask for them. Public records also are a prime source of prospects, since they include tax lists, license and permit recordso streets, property valuation, births, deaths and many other important items. Newspape$ carry many of these same things, and in addition, print names of people who are. in the news who might well be added to your mailing lists.

Another good source of prospects are your own inactive customers. Find out why they are not buying from you. Since they

By J&IN H. RYOA

bought once before, keep reminding them of your many services and try to re-convert them into active customers once again.

If you use direct mail frequently, and your list is large, a postage meter is a necessity. This not only speeds up the work but reduces your mailing costs. Generally speaking, it pays to mail in envelopes because you not only enhance the appearance of the direct mail, but you identify your firm with the customer, even if he or she doesn't read the message. Also, an envelope permits you to enclose manufacturers' literature with your own promotion, thus getting additional benefits from each mailing.

PROFITABTE SATES LEADS

Like other forms of advertising, direct mail cin develop profitable sales leads; can bring prospects into your store for more information, samples, etc.; it can merely ask for the order, or, it can take actual orders through the mail; it can get needed sales information through questionaires, etc.; and unlike any other advertising media, it can conceal your message from your competitors so that only you get the full benefit of your direct mail advertising.

Direct mail probably is best used in conjunction with your other advertising. For instance, if you are planning a big sale which n'ould be well advertised in your local newspaper on a certain day or days, sending a special direct mail letter or brochure to your regular customers a few days ahead of the newspaper ad will help boost sales. This gives your regular customers an opportunity to buy before the general public knows about the sale and makes them feel important-sort o{ 'oin the family." This 'opreferred customer" technique can be applied to a grand opening-a special sale-seasonal activitiesor almost any event you schedule.

OTHER GOOD FEATURES

Besides its flexibility, there are two other important aspects of direct mail. One, its selectivity-the ability to reach exactly any desired market or segment of it at the right time; two, its high percentage of readership if the mailing is properly designed and is interesting.

One thing is certain-direct mail like all other advertising-is no job for an amateur, It has been estimated by various (Continued on Pas,e 82 )

^r

done properly it can be

the dealer's best friend

Inland Lumber Co.

Inland Lumber Company was very pleased with their two San Antonio warehouses at their huge distribution yard and custom re-manufacturing mill at Rialto, California. So pleased, in fact, that now they have added another San Antonio warehouse to their eight-building complex. The latest addition (lower photos) is a 178' x 54' building for the storage of dry lumber and packaged materials at the wholesale concentration yard. San Antonio buildings can be erected at I/s Lhe cost of conventional lumber warehouses Fast, efficient crews can erect these sturdy buildings in as little as THRDE DAYS Buildings will last for 30 years or longerpressure-treated poles are safe against wind, earthquake and weather hazards Never needs painting, yet won't rub off on clothes All buildings are engineered and designed by Civil Engineers Insurance rates considerably less, yet you get full coverage c Pole warehouses meet all building code requirements Buildings have no long braces to interfere with equipment All poles are cemented to a depth of six feet.

NORTHERN

Fronk

UNderhill 5-1245

P.O. Box 837 Areq Code 916/473-5381

SOUTHERN

13231 E. South Slreet

Arlesio, Cqlifornia

UNderhill 5-1245

SPruce 3-4503

LAwrence l -0489

Flexible design l2O' X 300' sliding door building is eosy lo work and con b'e closed for dry sfock #oroge.

giant town-sized shed hiehliehts,

Big Undercover Operation at King

uBERnv?" Tne rlnurR LooKED puzzled, then his face brightened.

"Oh, you mean where that big sawmill is, King's River Lumber'er sumpthin like that. Well, furst of all turn yer machine around, sonny, 'cause yer ahead the wrong way."

The old boy's directions were right on the button, and when we arrived at the gate of the big 100 acre King's River Lumber Corporation complex we saw what he meant. King's River Lumber IS Auberry. Fact you could put the whole town inside the company's new 80' x 520' dry

shed which stretches along the front of the yard.

Passing through the gate the first thing that catches your eye is pavement, acres and acres of it, and clean as a pin. The mill boys are pretty pleased with this recent improvement too. "Used to be like movin' lumber through a Louisiana swamp around here until Mr. Rose came and did the job first-class," one oldtimer told us.

Mr. Rose? Well now, that's just the guy we came to see, and we found him behind his desk with a phone on each shoulder in King's River's modest offices (Ken Rose

likes to spend money where it'll do the most good, in the plant, and the heck with the frills).

The former president of Superior Lumber Sales in Sacramento, a still existent but inactive corporation at this time, Ken Rose became vice-president and general manager of this sawmill in April 1960. The l0 year old operation was formerly headed by A. T. Mathews under the name of Mathews Lumber Company with headquarters in nearby Fresno. The Mathews people have continued to do business in Fresno since the sale of the mill to Rose.

As most people who know him will tell you, Ken Rose is a darned good sawmill man as well as an experienced wholesaler. W-hen he took the plant over it was strictly a green operation, and pretty seasonal at that. Since April 1960, hundreds of thousands of dollars have been invested in the mill and additional facilities. The payofi on that investment has been increased production, lower overall operating costs and a greatly improved and diversified end irroduct. Sawmill efficiency is strictly "big mill" now with a general updating of equipment and installation of a pony rig behind the mill's big single cut band headrig.

(Continued on Page 95)

POSlt{G Pnru0 lS PUllCll at entrance to King's vicepresident and general manager Ken Rme, and liygf's b-iC 1ery 80' x !10' dry 9_lred ar-e Oren Clay, H. 0. Tipton, super'intendent of the Arberry 'plant. builder Clyde Inman of Fresno, King's River Lumber The shed is'a big step in the improveme-nt'plan.

A]{YB0DY WH0'S BEEN T0 AUBERRY, California, will agree that you could put the whole town in this sh'ed! This is just a part of an over-all program in which hundreds of thousands of dollars have been invested to contert to first-class big mill status.

Starting at tre beginning we see logs on their fint step to becoming lumber.

2 Into the big single cut headrig they go'

t With the pony behind it polishing off the big J cants in short order'

I And out the mill through the trim saws' Mill

lJ tter.go 2,000,000 bf per month with pre duction running about 50% sugar and ponderosa pine, the balance white fir and in' cense cedar.

lverE One of the few on the Coast, this machine J automatically sorts lumber to width'

5 H:

that gives us a better idea of how she

7 Hew 84' double track Standard Kilns were

I another part of orerall plant investment' Note pole frame sheds protecting lumber at both ends of kiln' Emphasis is on keeping contin' uous flow o;f lumber under cover at all times'

O Big 75' orerhead P&H crane at work in the O new 42,000 sq. ft. dry shed.

Paving and more paving. A good portion -of 7 tttt 100 acre plant layout has been paved for all weather operation. Note clean as a pin apilearance of Yard.

I ll How do you keep everything so neat? Why buy

lU u street sweeper, of course. Buildings behind sweeper are repair shops for rolling equipment.

A;:"T:H:lT:il""iT""TffI:.::? Ma rketi n g p la n for d ea I e rs

R9-Spteryd Homes, is emerging io help re. tail lumber dealers and their boitd.r, .ti-urate sare or quaritv homes in manv areas

of the nation.

John Li Ar.*, vice president-operations for Weyerhaeuser Company wood products division, announced the program *hi.h h" characterizes as a "full-service marketing to unite the forces of dealer-builder-manufacturer to supply the end product which appeals to home buyers."

Alreadf the WRH program has undergone a full-year pilot test by 15 lumber dealers in widely separated markets, and the plan now is being extended to about 40 additional dealers. Merchandising highlight of the plan is a double written warranty . . . a 20-year warranty by Weyerhbeuser on its wood products, plus a l-year builder's warranty on all workmanship and materials.

Here are tbc basic ingredients of the ner,v WRH marketing plan:

(I) A complete merchandising service ' to attract home buyers.

(2) fusured supply to participating dealers of Weyerhaeuser wood products at guaranteed prices.

(3) Assured low-interest financins for both construction loans and-X)Vo

To push quality homg salgs

dealers to be added this year, about half of them already have qualified and are now engaged in a four-step orientation pro_ gram preparatory to full participation.

"The WRH program incorporates a wnttenagreement anon-exclusive sales contract between W'eyerhaeuser and each dealer," explains Aram, ..Both parties assume obligations; the contract must prove beneficial to both. We believe the WRH marketing plan is the most comprehensive ever ofiered ie dealers bv a building materials manufacturer.rt

conventional mortgages. need to be selective of the markets they

(4) A practical system of component serve and must tailor their op".utior,, ii construction utilizing conventional the requirements of profitable rul" to tho." materials. chosen markets.,,

(5) Architectural design service and color coordination guidance to assure locally saleable homes.

(6) Business management counsel to help dealers introduce methods, practices and controls which will bring maximum profits from pro_ duction and sale of home packages.

(7) Dealer and builder sales trainine to help sell the home.

(8) Weyerhaeuser-maintained field serv_ ice teams to assist dealers and their builders in the business of sellins the big package homes.

"While the program incorporates exciting marketing instruments and concepts, Weyerhaeuser developed the WRH marketing program to help our dealers and their builders sell homes profitably,', observes Aram.

"The WRH program stems from our conviction that manufacturers and their dealers must work together more closely to serve the ultimate consumers of buildine materials," Aram added. ooFurther, market] ing studies make it clear that many dealers

_-The new marketing concept holds with Weyerhaeuser's longdemonsirated policv of sale through retail lumber dealers.-WRH is intended to provide the materials. the method, the mechanics, the creativity and excitement to generate sales of quality homes of .sizes and styles to meet lo"ai pr"ferences, Aram explains. Similarly, the program provides for ultimate sales of thelnd product the home . . by the dealer. or the builder, or by real e.tate fi.m ,"p- resenting dealer or builder.

The WRH marketing plan includes use of pre-built "ompon".rir,- a generally-rec_ ognized means of achieving lower inalace construction costs.

Significantly also, WRH adds the sood name of the wood products -uouf.ci,r", and_the 2}-year warranty on its materials to the sales message of 'the local builder or dealer. The warranty adds resale value. too; if the house is sold durine the 20_ year period, the warranty prolects the second owner for one vear.

Deliberately, Weyerhaeuser is introducing the program slowly, the announcement emphasized. Of the approximately 40

To participate in WRH, dealers must aqsure use of Weyerhaeuser products in the houses. The builder has a choice of which and how many Weyerhaeuser products are used, but the 20-year warranty, personally signed by executive oice p."si_ dent George H. Weyerhaeuser, applies only to the Weyerhaeuser materias i" each house and listed in the warranty.

Each dealer pays a substantial annual service fee and agrees to advertise and promote WRH homes aggressively. The dealer supplies production- facilities for such components as roof trusses and wall sections, maintains one or more salesmen for WRH, and makes certain that at least one model home is open for viewing.

GUARANTEED PRICES

Weyerhaeuser agrees to supply its wood products for all WRH homes ui guaranteed prices adjusted quarterly. This leature of assured supply at assured prices is revolu. tionary in_wood products marketing, Aram explains. Weyerhaeuser also bears ih" "*t of developing home designs and operations manuals, guaranteeing financing, creating merchandising materials and rnaintainin! regional four-man teams to serve dealersl Weyerhaeuser also pays for local announcement advertising and follow-up advertising.

Of the 15 dealers selected for the pilot phase_marketing 11 continue to participate. They consider the program successful in its objectives to benefit (1) the home buyer, (2) the dealer, (3) the builder.

About a third of the pilot phase dealers

(Continued on Page 92)

Pholo by Weverhoeuser

MlRlGTlile P[Al{. John .1. Aram, vice president of weyernaeuser, introduced new registered home mar_ xenng.ptan t0 New york and Chicago meetings. He is flanked by deater-buitder merctran?ising iiitEirl's.

READY HUNG ,.DEALER HELPS''

As one of our dealers, you will receive the following cooperation:

r Your name, with others, will be mailed out on inquiry.

o We can include your ndme in our contractor advertising.

o We provide you with stuffers.

o We provide free newspaper mats.

o We provide counter literature.

The Retail Deder

rT on Tne Firing

T oday' s buililing materials soldi.er is furnished. with an arsenal of ueapons to help him cash-in on the home-remodeling b oom. Here an ind,ustry expert tells hou the manutacturer can back up the dealer.

TODAY'S LUMBER DEALER is the r man on the firing line-the key link between the manufacturer and customer.

Just as modern armies provide the soldier on the battlefront with better equipment and overall support than ever before, major manufacturers also give the dealer more and better materials with which to sell both the customer and contractor.

Remodeling business should reach new volume and profit heights in 1964 if dealers concentrate on building this phase of their business* by developing a thorough knowledge of brand name products and merchandising them efiectively to all publicsr

High quality products with good margins beme6t both the dealer 4nd cuslop1sr. The best products often actually cost less to install, and the additional product cost can be a small item compared with the total cost of a job, while insuring customer satisfaction and giving the deaLr a good profit.

Therefore, if a dealer is to become a key factor in the local home improvement market, he and his salesmen must have a good workins knowledge of l,rand name products. With this background, the dealer can function as an "idea center" for the customer, a very important phase of selling and modernization projects.

Manufacturers help condition the eustomer to a brand name project, of course, through intensive advertising publicity and promotion. A commander would not send a group of men into battle without first softening up the opposition with artillery fire. So the manufacturer pre-sells the consumer through promotional activities in all media--newspapers, magazines, radio and TV.

wide range of point-of-purchase materials, profes-sional decorating booklets, various installation materials, and sales representatives who will help provide demonstration help during special promotions.

Any well-planned campaign-military or sales-must be stimulated periodically to produce maximum results. This can be done through newspaper advertising, a special sale, new display, or promotional gimmick. Many dealers are using our ad mats to reinforce the impression made by national media. The end result of all promotion activity, however, is to establish the dealer as the home improvement headquarters for the community.

All of Marlite's advertising and publicity activity, too, is geared to pre-sell prospects for the local dealer, but the sales battle for the home improvement market is won or lost by the local dealer. There are many things that can be done by the manufacturer and wholesaler, but the ultimate sales must be made by the dealer in most cases.

Displays can be one of the most effective promotions for a dealer. The local utility company, or appliance. manufacturers, may sponsor a cooking school if the dealer has an attractive kitchen display. Such a display also will attract high school classes and women's clubs, rvhere good contacts can be made for home improvement business.

By R. A. HUFF Home lmprovements Director Morsh Woll Proc.lucts

For instance, we have used NBC's popular Today program to reach millions of potential Marlite customers. People plan. ning a home improvement could see for themselves how ceiling block goes right up over an old ceiling, or how a Marlite Mural would be a decorative accent in the bathroom.

After the pre-selling, however, it is important to follow up with activity on the local level. That's where the dealer comes in, of course, and today the aggressive dealer has an impressive arsenal of o'weapons." His versatility has increased as much as the foot soldier's from World War I to today. The dealer's fireporver includes a

Since most homeowners start by improving either a kitchen or bbthroom, many dealers also build a bathroom display. This makes an bfiective showcase for new products. Many dealerso for example. are spotlighting the new Marlite Murals in a small tub-shower recess. Today's homeowner is willing to spend the ertra dollar for quality products if he knows that they rqill provide years of service without costly redecorating.

To sell major home improvements, the dealer must be able to assist the prospect with ideas, as well as information on new products. Manv large dealers have a design service for customers, but any dealer with a good background can suggest practical ideas that will save the customer time and money. There are many courses in modernization planning and selling available to the interested dealer.

Service, therefore, is a major consideration for every dealer. This extends from

(Continued on Page 86)

OOIVGRATULATIOIVS Aoube just turned, ouer o neu) leuf

'We thank you. Topper thanks you. ft's really all the same. You see, Topper stands for California Pacific Sa1es Corporation and the finest Redwood in the land. He's our symbol. Of tough to beat prices for our quality and service' You'll note, he's a mighty big man. So big, that in order to save room for a few well chosen words, we've had to substitute his purple hard-hat. Topper doesn't mind. We trust you won't either. Just remember, whenever you see the purple hard-hat, Topper's nearby. So's everything he stands for. Four of them are listed below. Check 'em please!

48 hour

deli,uery 4,5

mi,Il;ion board feet di,rect rruill

ltook-up complete uaNety

At the most! That's right! Delivery is often the same day you order. Our system isn't particularly unusual. It's just plain practical. our competitors say we take the easy way out. And maybe we do. But we find it a whole lot easier working your order at once, than making excuses later. Why don't you order the easy way. Order Redwood from Cal-Pac.

Four and one-half million. 4,500,000. No matter horv you rvrite it, our large yard spells "advantage" to our Redwood.customers. Means they get what they order today, right nou'. Gives our customers the advantage of getting orders filled no matter rvhat size or grade. Actually, it's like having 4.5 million board feet of quality redrvood right in your o\\'n yard. It could save you a sale.

Here's another advantage. Direct mill hookups guarantee Cal-Pac a reliable source of top grade redrvood. It's a good combination. Quality and quantity. we don't mean to say we're the only company with this advantage. But coupled with our many others, rve have a combination that can't be beat. Give us a ring and see for yourself' You'll find it pays.

Saves a lot of tr.ouble as rvell as sales. For both Cal-Pac and their customers' Go ahead: order a hard-to-get size and grade. chances are you'll have it rvithirl hours. No rvaiting trvo and three weeks. No special chaiges. Not rvhen you order from cal-Pac. Why? Because we maintain a complete variety of the finest redrvood available. Finding it tough to fill an order? Order Cal-Pac.

CALIFORNIA LUMBER MERCHANT Plan of the Month

by HIAWATHA ESTES

These excellenl house plons ore for sole qs ore Mr. Estes populor Plon 8ooks. Mony refoilers olreody sell or provide his Plon Books os q cusiomer service of proven populority. Mr. Estes house plon column oppeors in mony publicotions in the Wesl. Use lhe coupon on this poge for inform.otion without obligofion.

ERE IS a home that has been planned to ru*" just about all the practical and leisure pursuits oI a large growing family.

This age of "spacet' calls for open plan' ning and tle layout of this floor plan gives one a definite feeling of great open spaces. The living room and dining hall have been combined in one huge room which is nearly 30 feet in length. The family room, kitchen and nook area stretch across over 36 feet at the rear of the house. Both of these huge areas appear even larger due to a Iiberal use of large glass windows and slid' ing glass doors.

From a roofed porch, double doors open to a wide entry. A short hall connects the entry to all rooms. Back-to-back closets provide space for use of guests and a place for storage in the family room.

A good 'odead-end" living room is literally that; it has no cross-traffic to or from other areas of the house. Obviously, not all plans can ofier this advantage.

The idea of an informal room in the house is as old as America itself. The big kitehen served as a family room in early days while the living room or parlor was reserved for formal entertaining. Much the same thing is happening in today's homes. Most kitchens have an area for family meals, and they are only partially separated-usually by cabinets-from an adjacent family room area. This is the case here. Note the pantry closet next to the built-in oven. Also, the large amount of window area in the nook.

In the master bedroom suite, the location of the dressing room and private bath plus a shoulder high window offers an unusual amount of wall space for furniture arrangement. In the dressing area, a continuation of the twin pullman forms a dressing table. The family bath features a twin pullman lavatory, a linen closet and the location of the water closet in a private compartment.

Although rock roofing has been specified for this contemporary design, wood roofing or composition shingles could be substituted during construction.

Please send me complete information about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan books.

LrvrNG RSOUr-rDll{tNG

You ca,n depend utr)on a,ll of ttrerrrDedica,ted@ . . these ilIerr o . .

Dependobility hos olwoys been synonymous with Dont; ond these ore the men who prove it every time they write up your order.

Coll ony one of the 4 "D" men pictured obove for mou ldi n gs, m i I lwork, cut-stock, I u mber o nd p lywood.

Th ese men ore qt your service to dispotch orders for lumber ond speciolty products.

Dont feotures corlood or truck ond troiler deliveries of true quolity Ponderoso Pine, Sugor Pine, White Fir, Douglos Fir, Hemlock, Cedor ond Spruce from prime sources. Indentified in our leoding lines qre: White Swon Lumber Co. ' High Sierro Pine Mills ' Meqdow Volley Lumber Co. o Tohoe Timber Co.

Frank Monisette

Sam Eggiman

Jerry Wilcox

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

GALENBATR AUGUST

San Joaquin Hoo-IIoo Club 3l-August ?, Annual Barbecue, Roeding Park, Fresno.

Western Wood Moulding Producers Assn.-August Z-& Annual meeting, St. F?ancis Hotel, San FYancisco.

9th Annual Northern California Lumbermen's Golf TournamentAugust 21, Tournament & Banbecue, ,sierra View Country Club, Roseville, George Duff chairman, P.O. Box752, Auburn.

Los Angeles Hoo-Hoo-Ette Club l-August 22, summer party at the home of Virginia Fiorelli in Torrance. 2:00 P.M.

SEPTE't/IBER

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemtock Dimension from Westport Lumber Co,, Westport, Oregon

Douglar Fir Sludr from Shepherd & Daeher Lumber Co., Longview, Wash.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-2663 or STate 3-0544.

A. W. NETH, Lumber Sales

Imported Hardwood Plywood Assn -September 2, mo'nthly lunch.eon, Leopard Cafe, San Francisco.

Red Cedar Shingle & Eand-Split Shake Bureau-Sept. 8, Annual meeting, Olympic Hotel, Seattle, Washington.

Yfestern Pine Assn.-September 8-11, semi-annual meeting, Ifilton Hotel, Portland.

+ 4 CAIIFORNIA TUA,IBER MERCHANT

4 + DANT & RUSSELL, Inc. General Offices: Portland, Oregon 97201 Pacific Coast Forest products

'Western Wood Products Assn.-September 9-11, Serni-ann;ual meeting. ,Portla^rd Ililton llotel, Pctland, Orego,n"

California Redwood Assn.-September 14, annual meeting, 61? Montgomery St., San Francisco.

Red Cedar Shingle and Handsplit Shake Bureau-September 18, Olympic lfotel, Seattle, Wash,ington.

Material Ilandling Institut+september 22-24, Paafic coa.st show. Three day educational meeting, Seattle Coliseum Center.

Shasta Cascade lloo-Ifoo Club l33-September 24, dinner and installation of officers, Buz Dyer's Chuck \Mago'n, Redding.

San Francisco Hoo-Hoo Club 9-September 25, Annual Roundup, Green Hills Country Club, Millbrae, golf followed by banquet and show, Dave Mackin chairman.

Roundup's Next Monfh, Podner!

Once again, San Francisco Hoo-Hoo Club 9 will stage its big Fall Roundup of members on September 25. The place will be the beautiful Green Hills Country Club of Millbrae, just 20 minutes south of San Francisco.

The Annual Roundup Golf Tournament will be featured with prizes galore {or the dubbers who master this scenic and challenging course. An added afternoon feature will be a gin rummy tournament presided over by the gin rummy champ of San Francisco, Larry 'oSpades" Owen.

All of this and even more. Drinks and dinner will get the evening program rolling. Golf prizes will be awarded following dinner and then, of course, the always good Roundup Show, this year direct from one of San Francisco's top nite clubs.

for

General chairman Dave Mackin suggests that this would also be an excellent time for many of the manufacturers from northern California and Oregon to get together with the big Bay Area wholesale lumber fraternity. Or better yet, bring the wife and kids along and visit San Francisco in the fall. For further information on reservations, sporting events, etc., write Dave Mackin, Hallinan-Mackin Lumber Co., 1485 Bayshore Blvd., San Francisco.

Committeemen for the '64 Roundup include: Roger Mackin, golf; Frank Billings, entertainment; Bill Carter, tickets; Ray Ryan, finance; Dick Hogan, donations; Ralph Hardin, reservations; and Chuck Dickinson, publicity.

K;*iff: i=$

Already the biggest lumber story of 1964

Here's what it means to you:

1. Improved field service 1o all rvhcr specify, sell and use Wcstern Lumber'. This is a case rvhere I and 1 arlcl up to more than 2. for the combinerl service of the nerv Association is grealer thatt the sum of its predecessors.

2. A single quality control and grading agency. The high ethical stanclards and integrity of both organizations will be combined ancl corttinued. One unified gracie marli rvill tell the quality story.

3. Outstanding technical service ivill ire available as the trvo associations interreiate their years of practical experience and knori'-horv.

4. Product research and improvement will be accelerated bl, ioining fat'ilities for study'ancl experimentation to cover the entire list of sDecies.

5. More forceful advertising and promotion for all species rvill result from the nerv Association's ability to stress the specific properties ancl arlvantages of each liincl of g'ootl.

6. Expanded product publicity will result {rom the sheer volume of proclucts being servicecl by Western \Vood Products.

7. A wider range of Western species will enable the neu' Association to give non-competitive emphasis to the particular benefits in the use of each specres.

8. More sales and technical literature, covering a wider lange of product, rvill make it easy' for you to carry the message to the consumer and will increase your ability to please youl customers.

9. One source of supply rvill norv give vou all the protluct refereuce anrl iniormation you need to malie the most effective use of quality Western Woods.

10. One Association, declicatecl to serving all lumber users better. has now become )rour porverful assistant in every phase of h-rmber use, rvith a consequent saving in time and costs.

iit'

iitf: HE FIRST SKILLED WORKER in wood that we halve any record of was a guy by the name of Bezaleel. Moses got him to build the Tabernacle of the Hebrews, which was built oI gold, silvero and wood. Exodus says that the Lord filled Bezaleel with "wisdom and skill in timber carving." How about making him the patron saint of the industry?

BY JACK DIONNE

Mrs. Asquith, ttre famous English stateowoman, used to tell a good story about an interview she once had with a tramp on the moors. "You walk all day and get nowherg" she said, "when yoir get up in tle morning how do you shape your course?" And the tramp said, o'I just turn my back to the wind and start walking." Itere is some of that wind-driven philosophy today in many lines of business.

Take pains with the letters you writel even with your humdrum business letters. Take some of the drum out of them and put in more of the hum.

_ Letters have had a profound effect on the history of the world during the last nineteen hundred years. The letters tiiat Paul wrote were the strongest pillars upon which the citadel of Christianity was built. The letters that Luke wrote gave us tJre most beautiful pieces of literature ever printed, including the story of Christmas. Neither of them said, "yours of the fifteenth to hand and contents duly noted," or any of that rot. If they had, the story of Christianity might never have been written.

Sometimes you find splendid serrnons in motion pictures. I found much in the dialogue of the beautiful picture "The Bells of St. Mary's.'o A young priest and a nun who clash over the teaching of children, furnish the thinker a whole ,basket full of food for thought. One is terrific. The young priest thinks a boy should be able to defend himself with his fists. The nun teaches tle turning of the other cheek. The priest says to her: 'oAfter all, outside these walls this is a man's world." And the gentle sistero asks this great question: "AND HOW ARE THEY DOING?" There, I believe, in that simple question, is tle most damning arraigament of man's management of the world I have ever heard. It might be well for every man, every day, in considering the plight in which the world finds itself today, to ask this question: "AND HOS/ ARE THEY DOING?' Could the job possibly be done worse? t**

Our hope for the future is in the individual Arnerican. Never forget that the Ten Commandments are each in the singular, and addressed to the individuals of the human race: not to mankind in the aggregate. Everytling the United States is, everything it ever was or ever did was based on the absolute independence of the individual. The submersion of tle individual into groups and gangs is not Democracy-it is the antithesis of Democracy. No America could ever have been built that way; and no America can continue to progress that way.

Love of country must rise high among good men, and become highly vocal as well as physical. Love of country is one of the noblest emotions of the human mind. Synthetic in its nature, it takes from every passion its purer portion. As strong as lovg it is more unselfish. As tender as friendshipo it is more enduring. As deep as religious faith, it has broader charity. Under its influence the partisan becomes the patriot; the soldier, the hero; the scholaro the sage; the politician, the statesman.

t17E LIKE THIS AID

Wolsh New Vice President, Soles Chief ot Foirhurst

Mike Walsh, a 2}-year veteran of the lumber business in southern California, has been appointed vice president and general manager of the Fairhurst Lumber Co., exporters, manufacturers and wholesalers of Pacific Coast forest products. The appointment was announced by Jack Fairhurst, president of the 4l-year-old company.

A native of los Angeles, Walsh began his lumber career in I9qX4 with the Martin Plywood Co., and worked in various caloacities in the lumber business in southern

PRISSURE TREATED LUMBER

It's your assurance that the BAXCOCZC preservative and pressure treating process meets Uniform Building Code, Los Angeles Gity and County Building Codes, American Wood Preservers Association, and FHA require. ments for foundation sills.

CATIFORN]A IUIISER'NERCHANT

California before joining Fairhurst's sales stafi seven years ago.

He is a long-time member of the Ios Angeles Hoo-Hoo Club and was elected a vice-president at the group's June meeting. Walsh will continue to work out of Fairhurst's southern sales office at 1B0l South Catalina St., Redondo Beach, Calif.

Cedor Shingle Group Nqmes New Coliforniq Representolive

William S. 'oBill" Brown has been ap. pointed northern California field representative for the Red Cedar Shingle & Handsplit Shake Bureau, it has been an. nounced by the bureau offices in Seattle. Brown, a veteran Midwest and 'West Coast building products supply dealer, will direct industry promotion and technical services in the growing northern California wood roofins and sidewall market.

I

Prior to joining the Bureau in L962, Brown managed a large lumber company in Spokane, Washington, and previous to that owned his own building materials business. He will live in Santa Clara, California, and travel eitensively throughout northern California.

Virgil G. Peterson, secretary-manager of the Seattle-based Bureau, indicated that a steadily increasing use of shingles and shakes in Sacramento, Stockton and San Francisco-Oakland-San Jose area was responsible for the shift of Brown from duties in the Midwest.

"California is the nation's number one consumer of handsplit red cedar shakes and second only to Texas as a user of shingles," Peterson stated.

Union Plo'ning New LMA Member

Clair Hicks, president of the Lumber Merchants Association, welcomed tlnion Planing Mill, Stockton, as a new LMA associate member. Union Planing is operated by Jack Little.

MIKE WAISH

WILLIAM S. BR()WN

IIIE REAttY GOT OUR TEETH INTO THIS ONE

PALCO Santa Rosa Saw Textured Redwood. Inside or outside, PALCO Santa Rosa's exciting saw texture adds beauty and sales ap' peal to homes and apartments. PALCO supplies only certified, kiln dried California redwood in this performance-proved pattern. Use it as board-on-board accents for interiors, or to achieve striking treatments in exterior siding. PALCO Santa Rosa is the recommended material wherever natural finishes are desired. For complete details about this beautiful saw textured redwood, write:

for PRICE - QUAUTYAVAIIABIIITY

1000 ToNs PER MO NT H

INTO tOS ANGETES HARBOR!

"Stock on hond to fill your order olwoys"

- - Thot's our commitment from Swonboord AB, one of Sweden's lorgest producers of hord boord ond ollied products. All products ore listed here. Speciolly lorge stocks of DOOR SKINS, oll stondord dimensions. Phone or wire your orders or inquiries collect.

o Stqndqrd Hqrd Boqrd

o Oil Treated Hord BoErd

Oil Tempered Hqrd Boqrd

DOOR SKINS, ALI STANDARD SIZES

o lvory fqced Hqrd Boord

o Perforqled Hord Boqrd

o Acousticql Ceiling Tile, wide ronge of decorolor colors

"L Can't Happen, Or Can It?"

An Open leffer ]o lhe Induslry

The California Lumber Merchant

Attention: David Cutler, Managing Editor

Dear Dave,

Are we old fashioned or just plain lazy? Do we form organizations and associations merely to see them wallow in the shallows of disuse and avoidance? Does the lumber industry really consider itself immune to modern technological and marketing advances? When we get right down to it, the answer to all of these is a most unhappy o'yes." What other conclusion is there to draw?

Let's each of us ask ourselves, "what ain I doing and what is my company doing to support our industry's principal trade associations?" Let's go one step further and ask ourselves, "Do we even hold membership in one or more trade associations?" Probably not! Perhaps many of you say, "Why should we?" "Things are going pretty well," or "I'd Iike to, but I just don't have the time." Now, I'm not saying that these aren't natural reactions when someone is asking you for valuable time. I'm just saying that these are not progressive, modern marketing philosophies. As a matter of fact, they are damn old,-fashioned. It's something like the guy who never takes the time to vote because he's busy or times are pretty good. You don't hear his squeal till he feels the pinch. The pinch he and many more like him might have avoided if they had merely voted.

This neglect of modern marketing principles is clearly reflected in the advertising and promotion material produced (or not produced), by a large part of our industry. A good deal of what is produced is patterned after the 1930's. It is probably narrow in its concept, and if it produces any results, which is somewhat doubtful, it does so only for its sponsor. Well, this is to some extent all right for a particular adver, tisement. But it is totally shortsighted when producing merchandising aids and promotional matterial for retail outlets. After all, the man on the street has probably never even heard of you. So, what you must do is romance this man a,bout what he can do with your product. In other words, to say that your product's the best is not enough. You must show him the many ways in which your product may be used. Create an interest!

The future is probably one of the things most taken for granted as long as times are pretty good. But things change mighty fast. Let's take a minute and look back a few years at industries that have suffered dearly frorn modern day advances. The railroads, for example, saw their once valuable passenger business becomg almost overnight, a deficit dealing dilemma. The reason? Modern substitutes-airplanes and buses. Another striking example of not being prepared for the sudden advent of a profit-crippling substitute is when the coal industry saw 70/o of their market quickly change over to oil, gas, and electric power.

Of course, nothing so abrupt and disruptive could ever happen to the lumber industry. Or could it? There certainly isn't a great deal to stop it from happening. We have the tools with which to prepare ourselves for any likelihood. The tools are our associations. We had better use them!

PAT BENSON, General Manager California Pacific Sales Corporation, los Angeles, Calif.

,. NO CORNER BRAC'NG UECESSARY Cedar-Sawn or ledar-Etched braces itself,

2. NO SHEATHING REOUIRED iturdy; strong and thick, Evans cedar ,iding needs no sheathing.

3. PAINT, STAIN OR LEAVE NATI/RAL Cedar-Sawn and CedarEtched have a natural beautY that speaks lor itself.

4. LESS APPLICATTON TIME Cedar-Sawn and Cedar-Etched go uP {aster than other types of siding such as board & batten or horizontal siding'

5. TSSs f/'ATENIAL

No overlapping means less Cedar-Sawn and Cedar-ftched com'e iri: tA" or %" thickness. Available in 4; x'8'i 4' x9', or 4'' x10' panels, and in many distinctive groove patterns. Meets F. H, A. req u irements.

Retailer

Ken Kenoffel

L. A. Hoo-Hoo Chief

I{'EN KENOFFEL of Arkay r\ Lumber Co.. Burbank. took the helm as president of Los Angeles HooHoo at the club's annual election meeting staged in June at the Palos Verdes Country Club. He succeeds outgoing president Wally Lingo of Sun Lumber Co.

Other officers elected were Phil Kelty, lst vice president; Ken Coleman, 2nd vice president; Mike Walsh, 3rd vice president; Don Johnson, secretary and Frank Quattrocchi, treasurer.

The new officers will take over their duties with the August meeting of the club, scheduled for August 13 aboard the S.S, Princess at San Pedro.

Ralph Irwin posted an ad. mirable 80 to take low gross honors during the afternoon golfing session. Charlie Nelson copped the low net trophy with a 68.

ROOKS ODGE

MI LL SH I PMENTS

from our mills in colifornio, oregon, ldoho ond utoh direct to oll of centrol ond southern colifornio ond Nevodo.

ALL SPECIES -WHOLESALE ONLY

"Jefi" Blooks

Al Wilson

Bob Turner

"Jefty" Dodge

"Frosfy" Fosler

OVerbrook 5S550 P.O. BOX 297, 'IIONTEBELLO fwx 722-6405 7II5 TELEGRAPH ROAD TOS ANGELES 22, CATIFORNIA

I$llzuQ.rfQ 0,FFICERS of L.A. Hoo-Hoo are (top photo, L-R) Mike.Walsh, Don Johnson, Ken Kenoffel and Frahk'duat-

troccfii. (Not shbwn are phil'Ketty anO fin-Cotimiil.tutgoing president Wally Lingo kight, top center) congratulates !.ey.. pr.exy Ken l(enoffel. Wayne Gardner btaniiing, top flghu chats with Sully Paramino (right) and anotherluesi.

Mjte _Walsh collects-party tariff irom fcentei- tettl-i-nf Bill Doherty, Charlie' Neison and Hugo l*iiter.'-'fjlt"o

ALL NEW DOORS

(with the Custom-Look)

The beauty of "Hospitality" Entrance Doors and "Symphonic" Entrance and lnterior Doors is more than skin deep. All are made from select kiln-dried vertical-grain Douglas Fir. This fine wood is carefully machined, sanded, assembled and insPected to offer custom qualitY and superb appearance at economy prices.

These doors and other 'old-favorite' quality entrance and interior doors are now available at Artesia Door Co., Inc.

Complete Warehouse Stocks in inventory for immediate s h iP' ment.

Please call the Artesia Door Sales Desk for information on direct mill shipments.

BillboErds Boosf Wood Products

For the first time in the history of the southern C,alifornia lumber industry, outdoor posters (commonly called '.billboards") promoting wood and wood products are being seen daily by millions of people during July, August, and November.

' Sponsored by tlr Wood Informati,on Bureau" the hillboards are the first of a series planned for 1964 and 1965. "The showings will do much to familiarize the public with the WIB slogan 'Building or buying, LOOK TO WOOD for beauty . -fot economy''" WIB told the Calilornia Lurnber Merchna. Future showings next year will have variations upon this theme, demon. strating the uses and benefits of lumber and wood products to home builders and owners.

More than 1,353,800 people will walk or drive by the billboards each day, reports Foster & Kleiser, the outdoor advertising company. The 94 boards, 5O of which will be illuminated at night, will be located on high trafrc.volume streets and intersections in both Los Angeles and Orange counties.

lumber qnd fhe GOP Plqtform

The platform adopted by the Republican Convention in San Francisco calls for "meaning{ul safeguards" to protect lumber and other industries against "irreparable injuries by disruptive surges of imports." The platform also endorsed legislation requiring country-of-origin markings on lumber and other imported items, as passed by Congress but vetoed by President Johnson late last year. On the natural resource front, the GOP platform urged:

o "Full cooperation of all governmental levels and private enterprise in advancing the balanced use of the nation's natural resources to provide for man's multiple needs;

o "Continuing review of public land laws and policies to assure maximum opportunity for all beneficial uses of the public lands, including the development of mineral resources;

o "Comprehensive water resource planning and development, including projects for our growing cities, expanded research in desalinization of water, and continued support of multi-purpose reclamation projects;

. "Support of sustained-yield management of our forests and expanded research for control of forest insects, disease, and forest fires,..t'

_01{E 0F THE 94 billboards promoting wood products in the Los Angeles area. Ihey.h.ave.white.and yellow letters on a black background, framed iin a brown wood-like decorative framework, giving the promotion message maximum visibility.

HUNTER WOODWORKS NEEDS TUfrIBER!!

Cut To Size In Stcrndord, Utility And Economy Grqdes. Stqndqrd Grqdes Must Be Douglos Fir; Utility And Economy

Grqdes Mqy Be Douglos Fir Or Hemlock. Musf Hove Two Million Feef Per Monih On Steody Yeor-Round Bqsis. You Mqy Quote On All Or AnY Pqrl.

l" Lumber Mqy Be S-l-S2E Or S-4-S.

2" Lvmber Must Be 5-4-S.

x6x36" x 6x4O" x6x42" x6x48" x6x54" x 6x60" x 6x52" x 6x72"

2x6x 2x6x 2x6x 2x6x 2x6x 2x6x 2x6x 2x6x

2x4x36" 2x4x40" 2x4x42" 2x4x48" 2x4x54" 2x4x60"

Moy Be Shipped Truck And Trqiler; Cqrloqd; .9r By Woter. Luiber ft4uii ge To Grode, Size, And Bundled For Fork Truck Unloading.

AISO WANT ASPEN AND COTTONWOOD.DRY STOCK IN ABOVE SIZES

HUNTER woodworks

I235 E. 223rd Street, Torronce, Cqlif ornio between Avolon ond Wilminglon Boulevord

PHONE: SPruce 5-2544 or TErminql 5'5571

FOR CREDIT REFERENCES

*Coos Heqd Lumber & Plywood Co.

*United Stotes Plywood Compony

*Weyerhoeuser Compony

CHECK THE FOLLOWING:

*Crocker- Citizens Bonk

South Gote (Gqlif.) Bronch Phone: (2131 582-0661

John Kiner Joins LASC

The Lumber Association of Southern California has announced that John C. Kiner, has joined the association as field representative. His primary responsibility will be in dealing with building officials concerning lumber grades, grade marking and usage.

Kiner comes to the association after serving as technical representative for the Wood Institute o{ California in southern California for two years. Prior to that he was employed by Jameson Lumber Co. and Arrowmill Co. in Los Aneeles. His lumber background exlends for some 25 years of affiliation with the industry in the mid and far west.

He will be working with Vayne Gardner, executive vice-president of Lumber Association of Southern California from their new offices at 1709 West Bth Street, Suite 604. Los Aneeles 90017.

Plywood Pioneers Form Club

While the mem,bers of American PIywood Association were taking a heady look at the future at Gearhart, Oregon, during the association's annual meeting, a second group of plywood executives were looking at the past with almost equal enthusiasm.

These were the 35 charter members of the Plywood Pione.ers Association who met to get their new organization off the ground and to elect its first officers. President of the group is E. W. Daniels of Tacoma, a former chairman of the plywood association's management committee. Arnold Koutonen was elected vice president; Harrison Clark, secretary-treasurer.

About 50 charter memberships wero granted by the group: which will limit its rolls to 200 members. A member must have been an executive of an American Plywood Association (Douglas Fir Plywood Association ) company that held association membership in 1938 or before, or an association executive by 1938 or before.

Wood-Point Conference Sel

The important problem in finding exterior coatings with a longer service life will tle dealt with at the University of California's Conference on the Wood-Paint Interface, scheduled for October I and 2.

Lectures, discussion and a workshop will compose the conference, which is staged jointly by the school's Berkeley extension and the Golden Gate Society for Coatings Technology.

Lecture topics are: Wood Anatomy and Structure; Wood Physics; Modification of Wood Surfaces; Extractive Chemistry of Wood and Its Influence on Finishing; Wood-Adhesive Interface Relations; The Efiect of Species and Processing Upon Finish Performance. The discussion and workshop will follow.

Enrollment fee per person is $30 and may be paid in advance or at a later date. For information contact: Engineering Extension, University of California Extension, Berkeley, Calil 94720.

Steiner lumber Now Mid Volley

Mike Jarvis. a major stockholder in Steiner Lumber Company. Willows. became sole proprietor of the l-,usiners on June 1, and has renamed the yard NIid Valley Lumber Companv.

Bruce.Ply paneling resists damage duringinstallation

.. . baked-in Bruce finish \rvon't chip, crack, or peel

'l'he patented Rruce baked-in finish helps Bruce.Ply paneling build do-it-yourself sales. 'I'here is less danger of damage during installabion, and the handsome finish stays new-Iooking for years with a minimum of care. Color-matched Bruce.Ply moldings, stain, and putty sticks make it easy for anyone to do a professional-looking paneling job. For complete informalion. contact your Rruce.Ply distributor.

Paneling illustrated is Bruce. Ply Driftwood Ash, one of 3O species and grades available

Rapid Growth, Expanding Markets Mark Particleboard

ARTICLEBOARD IS A mixture of dried wood flakes, chips, slivers and splinters with resins and wax, moulded under heat and pressure into solid panels now used extensively in home construction and furniture.

This year, reports the U.S. Department of Commerce, particleboard shipments will reach $5I million, up 12 percent over 1963 shipments.

Particleboard is a freshman in the forest products industry, yet its growth has been rapid, almost sensational, because of its economy, ease of installation, dimensional stability, smooth surface, strength and machineability.

It is even more interesting to foresters from the standpoint of turning waste wood into a valuable product. Scraps from which particleboard may be made, until a few

years ago, virtually were useless. Now it can be said that this waste wood is helping feed a growing new industry and without drawing more on the growing forest resource.

American Forest Products Industries, sponsor of the American Tree Farm System of growing trees as a crop on private lands, says that whereas only 30 percent of a harvested tree was used 30 years ago, today 80 per cent of the tree is used.

The particleboard industry today is com' posed of 57 plants-'seven in the Northeast and [,ake States, 32 in the South and l8 in the West. Major portion of the present production capacity is located in the West, followed by the South, the North Central Region and the Northeast. Production capacity, now rated aI 670 million square feet (a/a inch basis) will increase considerably this year with the addition of four new plants,

fiIANY USES

Particleboard panels of uniform density range betwoen ys inch and I3/e inch in thickness, with 3/+ inch ,being the most common. Standard size panels are four or five feet wide and up to 20 feet long. The panels may be overlaid with plastic films, coatings or wood veneer. They may be cut to size or machined to patterns. Particleboard may be grain printed, die embossed or treated with insect repellants and fire retardants. It may be sawed, routed, shaped, drilled and fastened with nails, screws or glue in much the same manner as any wood panel.

The furniture and laminating industries are large-volume users of particleboard as cores for flat surfaces which ai'e overlaid with wood veneer or high-pressure plastic laminates. Types of products in which particleboard is so used include wood case goods furniture (chest of drawers, ibedroom bureaus, etc.) cabinetg desks, occasional furniture, kitchen counters, and store fixtures and displays.

Although use as core materials still accounts for the largest volume, use as floor underlayment has registered notable recent growth. The latter usage rose from I05 million square feet or 26 perc'ent of total particleboard output in 1962 to an estimated I40 million square feet or 30 per:cent in 1963, and is expected to reach 165 million square feet or 32 percent of total output in 1964. The substantial increase in production for this end use indicates a rapid penetration of the floor underlayment market, primarily in construction of new singlefamily dwellings, says the Department of Commerce,

New Roberts AIA Spec Sheet for Doors

A new AIA spec sheet in full color, describing Roberts-Fold Bi-l'old Doors and Roberts Nlirror Dnor Dressins (lenters. now is availul'le Irom Rol,erts Corrsolidated Industries, Inc.

Ideal for homes, apartments, hotels and motels, the doors are adaptable to a variety of uses ranging from wardrobes or linen closet cov('rs, to covers for entrv hall areas, full-size pantries. or full-length storage areas in hallways.

Factory-assemhled and finished in Nava-

jo-white enamel to match any decor, doors are delivert'd readv for installation bv ont, man is less than 20 minutes. Hardrvare inclrrdes top and l)ottom trat:k sections with anchoring holes, nylon lrushing and door bumpers, polished bra-"s-finished knolrs. washers and screws.

All doors come equipped with spring. loaded pivots to climinate guesswork door adjustment, cut installation timc by onehalf and compensate for door-framing irregularities. Manufactured of 24-guage cold-rollcd steel, doors are reinforced with

channel sections wclded to panel face and flanges to resist but'kling. warping or jamming.

I)oor are furnished in 18 standard sizes and 3 distinctir.e styles. either Patrician. Vogue or Modernt., available in from 2 to J, panel-". All 2-panel doors givc the builder a choice oI left or right-hand installation.

Harmonizing with all three styles of BiFolds are Roberts }Iirror,/Door Dressine Ccntt rs. Equippcd with full-lerrgth plate glass mirrors they add the extra feature o{ an attractive peg-board back fullv equipped with adjustable tie-rack. shoe-hangers. r'lothes. hooks and r.ompartmerrtecl valet shelves.

Mirror Door/Dressing Ccnte:s. mounted to permit left or right-hand. or center opening, come il trvo sizes" eitht'r l'6" or 6'8" or 2'O" x 6'8", fat:t.ory-painted to match any Iloberts-1.'old Bi.l'old Doors.

Tht, new AIA Sper: Sheet contains coln. pletc illustrations and technical descriptions for the installation oI Bi-Fold I)oors or Mirror Door/Dressing Centers. For further information please writc to Roberts Consolidated Industries. Inc.. 600 No. Baldwin Park Blvd., 0ity of Indr-rsr11 , Calif.91717.

Williom Forrest Jr. Promoted

Forrest Industries, Inc.. Dillard. Oreqon marru[a< lrtrer oI plyw,,od. particlel-,oard and other products. has announc.ed the promotion of William Forrest Jr. to the position of special products superrisor.

More and more cities, counties and states are amending their building codes to permit the use of Pyresoted wood for the construction of roof decking and nailers; studs, plates, blocking; temporary partitions in all types of fire-resistant buildings.

For more information on how you can use Pyresote-treated wood , write or phone:

JR.

He will supervise the company's new custom priming operation which offers manufacturers and distributors an opportunity to provide their customers with panels prime painted in any one of three colors. He will also be in charge of the company's manulacture and sales of fiberglass air safety markers.

Prior to this promotion, Forrest was Midwestern regional sales manager, located in Chicago. He also has experience in the sales department, selling plywood and particleboard products on a nationwide basis, {rom Dillard headquarters.

CAI.IFORNIA LU'\ABER MERCHANI

WIILIAM FORREST,

SHIPPERS OF QUATITY WEST COAST TUMBER

We

but our party line is INDEPENDENT! The best candidate for partitions might be a poor choice for counter tops; so we won't just vote a straight ticket for any line. No party boss can pressure us to feature his favorites; we pick and choose what experience tells us will serve you best. That's how we win re-elections! Time-caoing

Testing loborotory Opened For Soufhern Pine Plywood

The first 'qriality control laboratory to test structural plywood manufactured from aouthern pine timber has been opened in the South by the American Plywood Association, formerly the Douglas Fir Plywood Association.

APA is a nationwide trade organization that maintains a quality control, promotion and research program lor roughly 85 percent of America's structural plywood manu- 'facturers.

Therlaboratory was opened in Shreveport, La., to service a new plant at Fordyce, Ark. Other plants are scheduled to begin.production soon in Diboll and Houston, Texas.

Plywood produced under the APA program will carry the nationally-known trademark and will be interchangeable with plywood manufactured from Douglas fir and other western wood species.

To qualify for use of the APA grade trademark stamp, production runs from a prospective new mill must undergo vigor-

ts:{ius testing for a period of from several , d"y. to several weeks. The mill is inspected

thoroughly, also, for equipment approval.

After a mill has become a member of the association, quality control supervisors from APA inspect the mill at least two or

three times a week and send random panel samples into the testing laboratories.

Exterior type samples, which must be completely waterproof, are subjegted to a vacuum and water pressure test method in the laboratory that completely saturates the plywood with water. Then the samples are torn apart in a steel-jawed machine.

At least 85 percent of the samples must

come apart in the wood itselfo rather than in the glue bond between plies in order for the sample shipment to be approved.

Interior-type plywood samples undergo :r series of wetting and drying cycles, ihen are closely inspected for delamination because the panels must be mighly moistureresistant, though not completely waterproof.

This is WIB's Bumper Strip

BUTLDING OR BUYING...

LOOI( TO ri'OCDD

FOR BEAUTY...FOR ECONOMY

MIIRE THAN 10,0fi) bumper strips promoting the use of wood have been sent recently to 75 southern California lumber companies and wood working firms, the Wood Information Bureau reports. The slogan "Building or buying L00K T0 ttrfiD for beauty . for economy'' is printed in brown ink on canary yellow fluorescent paper. "Putting a bumper strip on your car or truck is directly comparable to wearing a campaign button on your lapel," commented Jim Cooper at the WIB "You are declaring for all to see just what you

believe in, and if a man's livelihood depends upon the sale of lumber and wood products he will do everything possible to support and promote his business," Cooper continued.

Some firms ordered as many as 500 strips, and a total of 3,500 werc rcqurM by ttnion tocal 2288 alone. Wood Information Bureau advises bumper strips will be mailed free, in any quantity, to individuals and companies requesting them.

WRITE: the Wood Information Bureau. llll Wilshire Boulevard, Los Angeles 90017.

P.O. Bor 134, Aubeny, Colif.

Phone (2O91 855-2522

Sotromenlo Ofice

Phone 19t61 455-7240

Triql Bqlloon for lndustry Congress

Planning for a nation-wide Congress of Forest Industries is now in the groundwork ,stage, a National Lumber Manufacturers Association source has revealed. It is tentatively scheduled for May, 1966.

The purpose of the meeting would be to give the many separate forest industry groups an opportunity to exchange ideas on common problems, solutions and ultimate goals and, hopefully, to achieve better understanding, coordination and cooperation.

At present NLMA is contacting various groups in the industry in an effort to sound out the potential participants. A further planning session is set for this fall.

The suggested schedule would be a meeting on opening day of the governing body. The second day would be used to review wide areas of industry concern, with the following day for workshops to deal in detail with more specialized problems. The last day would be used to summarize workshop results.

Redwoods All Gone? For From lt!

The California Redwood Association has estimated that well over 200,000 acres of redwood forest area are now in the hands of state and federal agencies. Of this total, more than 100,000 acres of the finest stands are preserved in parks.

Outside of park areas, there are one million acres of redwood forests in priuate i.anrls. Most of these privately owned forests are being managed with the objective of replacing each board foot of lumber cut by the growth of a new board foot in the forest. Contrary to popular opinion; redwood is one o{ the fastest growing of the commercial lumber trees. Complete replenishment of all redwood lumber manufactured, by growing new trees and by selective cutting of older trees, is in sight.

Deolers Dominqte IOOK Awqrd

The second annual LOOK-NHIC remodeling awards once again show that the lumber and building material dealer is in the forefront when it comes to home and property improvement. Of the six national awards given this year, four were presented to building material dealers. The other two lvent to remodeling contractors.

The {our winning dealers were: Cordell Lumber Co., Inc., Dubin, Ga.; Bennett Lumber Co., St. Luzerne, Penn.; J. B. Delay Lumber & Building Co., Inc., Houston, Tex., and M. H. Paulsen Lumber Co., Milwaukee, Wisc.

Home Week to Blcrnket TV

Five hundred television stations-in [act, all of the commercial stations in the U.S.-will receive a filmed news feature to boost Home Builder's Association-sponsored .observances of National Home Week, September 20-27.

The 60-second film, produced and distributed by Weyerhaeuser's Wood Products Division, will be accompanied by a voice script adapted for different geographical areas.

The feature w'ill spotlight home builders and the new homes they build. It will picture National Home Week as the show window for one of the nation's largest industries. A home will be shown under construction, dramatizing efficiency and quality of construction. There will be scenes of model home crowds viewing quality features, and one will depict the various crafts employed in home building.

NAHB's information division has assisted Weyerhaeuser by providing industry data and other material.

MEET HOBBSWALL'S JOHN VERTIN

UU HEN our sales force expanded again early this year, John Vertin became a welcome addition to the Southern California staff his territory improved our coverage from San Diego to Fresno.

Starting over 18 years ago with Bakersfield Box Co., John worked there in the sawmill, yard, Planing mill and factory; then in sales and management. He managed sales for wholesalers Arlo Squires and Sierra Lumber for many years before joining Hobbs S7all last February.

John Vertin is one of several Hobbs \il7all lumber specialists. They're good men to call when you wanr the ilght grader at the right prices in Redwood, Fir, Cedar, Pine or any other sPecies. \trhy not put them to work for you next time you need a t. & t. or carload shipment?

sAN FRANCIaCOe2OSO UNIoN 9TREETTPHONE Fl 3-6000 LOt ANOlLlAo7125 TELEGRAPH ROAD o PtION E 696-4734

The Unusual Story Behind a Remarkable New product

rI'IHOUSANDS OF lumber and building r materials dealers around the nation are setting up displays these days for a new line of products that have a fascinatiog and little-known background, and which work in an extremely unusual way.

It's a story of an English development moving first to South Africa, then to other lands, and finally to the United Statesand of a builder-developed in California who heard about it on his "ham" radio and made it available in this country.

Because we so rarely learn the background of unusual companies and products that we sell, the editors of. Calilornia Lurnber Merchanr thought you'd be interested in this story-one which extendso in a way, from St. Augustine's chair to the most modern hotel or office building.

St. Augustine's chair is a small English relic over 1300 years old. Several years :ibbB, museum curator€ noticed the wood was disintegrating. Experimentally, they applied Watco Danish Oil Finish and PreServer-which combines a special-and to date inimitable formula--with a principle

World-wifu selling f, lrom a bam radio

of "polymerization" or hardening that may be as much as 12,000 years old.

Watco performs five functions at the same time-it primes, seals, hardens, preserves and finishes. Through polymerization, it actually hardens the wood by at least 25o/o. Its application to St. Augustine's chair worked. Deterioration was stopped-and the life of the chair has been extended.

In Los Angeles, a church used Watco on the floor of its recreation hall. The floor was splintering as youngsters (including some handicapped lads with braces on their shoes) played basketball and other gemes. Now the foor is so hardened that it never splinters-and attendants say it is more beautiful than ever before, much easier to care foro and virtually skid-free, This same multi-function Watco product

has been given still broader application throughout the 4,000-sguare-mile county of Los Angeles. There are over 60 gymnasiums throughout the county under the supervision of the Department of Parks and Recreation.

These gymnasiums are in use every day by scores of children and teenagers. And the gymnasium floors take virtually unlimited punishment from basketball and volley ball games, dances, and other group activities involving both youngsters and adults.

Hazards to the floors take a variety of forms: scufiing from street shoes, chairs and table legs; staining from foods, soft drinks and water; and even scarring from lighted cigarettes.

Starting some eight years ago, following an initial successful test, the county's gymnasium floors were refinished with Watco Danish Oil Finish. Today, only hours are needed to recondition a 6,000-square-foot basketball floor-compared with the several days required before the product was

(Continueil on Page 90)

PtrRS@NALS

Dick Osmundson, Atkins, Kroll & Co., spent early July touring the Midwest on <xre of his regular sales saf,aris.

Elmer Bau, Madera Lumber & Hardware, and Bob Reid, Reid & Wright, eluded the ',hot valley sun for a week last month and lt- , got in some "real good" fishing up Forb ,- Bragg way.

L. S. Schmitt, General Hardwood Co., Tacoma, visited his brother Charlie Schmiti

and vacationed in the Bay Area during mid July.

Neal Pinson, NIJMA technical representa- tive in San Francisco for the past three years, has been transferred to Los Angeles to fill Rod Buchan's posL Bucha^n resigrred July 1 to accept the position of director of education and publications for the International Conference of Building Officiats.

The ,San Diego ,,tournament' is again underway. Art Uecker, Ernie Mead, Carl Gavotto and Gront Hall permitted Ken Conway (Arcata Redwood) to join them for 18 holes in San Diego. Carl and Ernie reportedly ducked out at the 19th and left Grant and Conway holding the bag. What goes on here?

Ted Deacy Co.'s, Bob Goetzg made an extended eight-day journey from Stockton to the Oregon border to visit 22 mills and acquaint them with company aims and policies.

Harry Finney, formerly with Donover Company in Sacramento, has joined the l'Bleile Boys," Earl M and Earl K, at Earl Bleile Forest Products Co. in Sacramento.

Hallinan Mackin's Dave Mackin and his bride hit the bright lights of La.s Vegas and enjoyed a vacation trip down Ensenada way during the last two weeks of July.

Ralph Norum, Long Beach wholesale executive, and wife Lillian, spent their July vacation visiting friends and rela.tives throughout the Pacific Northwest.

Paul Sink, Mason ,Supplies Exec., his wife Mary and five of their children, seen basking in the sunshine at Balboa, where ttrey spend part of each summer.

Dave Lashley, Los Angeles wholesaler, on an e:ctended trip to the mills last month.

Sally-e Bissell spqnding her vacation in Phoenix, Tucson, in the Sierra Neva.da, doing some fis,hing and crawling over boulders gsttins to li&c! no oa. +rxs can witbout a Jeep.

Paul McCracken, Thmac Lumber Co., Portland, spent a few days during late June visiting K,zD Cedar Supply customers alo,ng with K/D sales-manager Stan Heriot.

Bob Mathis, former Oakland importer and more recently a resident of Aizona, recently joined the import department of North Pacific Lumber Company in Portland.

Bud Miller, head of Steiner Lumber Cornpany, Oroville, is cunently convalescing after suffering a severe heart attack during mid June.

' I Dependable year-around supply of "dry-storage" dimension lumber. I FASI five-day delivery by

I Specified lengths readily available, end.sea,ed with waxbase paint.

Rogge Lumber Co. of Bandon, Oregon produces 4,OOO,O0O feet of dimension lumber a month. For the full story on its availability to you, contact:

Feel safer during late June ? Well, that,s because California Redwood Sales' Capt. Russ Kinsey was doing his annual two weeks hitch at Camp Roberts.

John Metkzer, of Fea.ther River Lumber Co., forfeited his bachelor status in Reno during early June.

Elise Lewia, that little sparkler at Palo Alto Lumber Company, is back on the job after undergoing major surg'ery.

Jack Ifarney has joined Romark Manufa,cturing Company in Florin. Jack had been with Donover Company until the recent closing of their Sacramento offices.

Jim Hall vacated his James L. Hall Cb. oftces for a oouple of June weeks and treated the family to a Lrake Tahoe vacation.

Mildred Dutton jetted back to the East for a reunion of her sister's 50th anniversary.

Hany Perry has been named general manager of Amscan, Inc., importers of Swedish hardboard and allied products.

barge from Qregon to Southern California.

H. Y. McGahey' general manager San Diego Lumber Co., Dick Gurney, former Dixie Lumber Co., San Diego, and their wives, spent part of June and July on a 'round American tour. They visited the New York Fair and cruised down the Mississippi aboald the Delta Queen to Neu' Orleans.

Ilob Osgood has just returned from a month-long trip to the Philippines' Singapore, Malaya, Hong Kong and Taiwan where he was calling on suppiers of lumber, plywood ,and veneers for Robert S. Osgood, Inc., specialists in oriental woods'

Story goes that retailer executive Gene Gauthier of San Diego recently played a round of golf with a certain wholesaler at San Marcos country club. The character he was playing iost his ball in the lake. Off u.ent the shoes and before these weekly partners left they found more than 50 golf balls at the bottom of the lake'

Mr. and Mls. Fred Lamon al'e ('urlently on a leisurely auto tlip from Vancouver, B. C. to the east coast of Canada on the newly-completed trans'continental highu'ay. When will they return? In time fol football season, you can be sule, sez Ralph.

Myrtle Heney, former president of HooHoo-Ette National, Joined Lar"son Ladder Co. in Santa Clara. Myrtle rvas formelly u'ith Lamon Lumbel Co. in San Francisco.

Kellso Nomed Generol Monoger ot Oregon Plywood ond Veneer

Robert E. Kcllso has been named general manager of Oregon Plvwood ant{ Venet,r opcrations lor Evans Products Co." according to Emorv Fi. \[oorc. r'it:e president and general marrager of the [Suilding \laterials Dir ision.

Kellso. who assume<l his nerv drrties June 8, has ht'cn a,.sot:iated l'ith Southern Oregon Pl-vrvood in (lrants Pass for thtr nast fifteen vcars.

William Morris is the new manager of the Lumbelland building supply store in Junction City, Oregon. Bill has been with Lumberland for several Years.

Dean Criss has been named to manage WeyerhaeuseL's nen' plant in the City of Commelce, Calif. Building is going on now.

Ted Post, a midx'esteln lumberman rvho answered the call to "Go West, yoting man," has joined Hammond Lumber Co., Bellflou'er, Calif., in sales and estimating. Post, 34, is a 13-year veteran of the lumber business and worked for Peavey Lumber Co., and Weyerhaeuser in Minneapolis, Minnesota.

Yi Neal fleu' to Mexico City for about 10 days of vacation. She is also going to visit Taxco and Acapulco.

Glen Butler, former vice-president and general manag'er of the old Winton Lumber Sales Company in Sacramento, folmed Cal-Sac Lumber Sales, Inc. at 2222 Watt Ave. in Sacramento on June 1. He is joined by another Winton graduate, Larry Whittaker, u'ho more recently had been rvilh Chico Moulding Company. Cal-Sac Lumber Sales s'ill *'holesale a full line of forest ploducts and concentrate mainly on the California malket.

Mabel Staser jttst u'ent to Alaska via boat flom Vancouvet. Sez she is ready to go back again.

Gene Courchaine, Jamb DandY Lumber exec, Los Angeles, took his family on a two-week tour of the Pacific Northwest forests of California, Olegon and Washington last month.

Prior to that hc was t.mplor-t'd rvith Penin-.ula Plywood in l)ort Angt'les" Wash.. antl rt'ct'ir-r'd his education at \orthu't'stern L-niversity in Evanstorr" lll. He is 37 years old. marrit'd and has three childrcn.

ROBERT E. KELLSO

New Moore Dry Kiln President

Cameron J. Wanen, vice-president and general manager of Moore Dry Kiln Co. of Oregon, has been appointed president of the firm by the board of directors. He succeeds the iate Willard R. Kellev.

IVarren joined the company in 196l as operations manager and assistant to the president. A year later he was promoted sales manager, and in 1963 was made a director of the firm. In 1964 he was advanced to vice-president and general manager.

Moore Dry Kiln Co. of Oregon manufacturers Iumbe r dry kilns. veneer and gypsum dryers, Iumber sorters, stackers, softboard dryers. hardboard heat treating and humidifying equipment and other specialized equipment for the lumber industry. They have plants in North Portland. Vancouver, British Columbia ""d B;"-pi;;; Or;;;i;.

Warren had extensive experience in the lumbering field prior !o joining Moore, including fourteen years with lrrt".-ou.rtuin Lumber Co. of Missoula, Montana. Du.irrg these years he worked as € green chain tally man. logging boss, nighi shift foreman, assistant superintendent, and then superintendent of Intermountain Lumher Co. In l95l he organized and became manager of Tree f111ers', Inc., a timber procurement and logging s,lisidiary. In 1953 he became vice-president of Intermountain in charee of operations and remains as a director of that company.

- Shortly after receiving his B.S. degree in Forest Engineering from Montana State University, Wuri"n served for "#rly nuE years in the U.S. Army during World Var II.

New Shqsto Cqscqde Officers

Shasta cascade Hoo-Hoo club r33 will install carr Alrison, of United States Plyr.rlood Corp. in Anderson, as the club,s .,"* prl*y at an installation dinne.r meeting on Septembe r 24, at Bu, Dy".t thl"f Wagon in Redding. Vi.gil Ma.ielotto, of Tarter, Webster & Johnson, Inc., will be the new vice-president and Al'Boyce, of Dant Forest Products, will reign as secretary-treasurer.

The new slate of directors will be John Strange, Strange & Sons; Brad Broyles, Broyles Lumber Company; Gien D"itz,'lDia_ mond-National Corp.; and Joe Derrah, Dee Lumber, Inc.

^,Directors at large will_include Ies Coty, Red Bluft Moultling; Al Kerper, Paul Bunyan Lumber Company; and Erv Bartel, ScJtt Lumber Co., Inc., who will host the club,s October meetins at Burney.

Abqndonment Threqt to Mill R.R.

The Feather River Railway Co. has filed suit in Federal Court in San Francisco to keep the state of california from forcine it to abandon its l8-mile line.

The suit said the tracks are threatened with flooding by the Oroville Dam project on the Feather River.

The suit also asked for enforcement of an Interstate Commerce commission order forbidding abandonment of the rine except with the construction of an alternate route by the state.

Joined as a plaintiff was the Georgia pacific Corp., which depends exclusiyely o1 the railroad for transporting iumber from a mill at Feather Falls.

CAMER|)I{ J. WAruil

THE PROFIT TADDER

of imported preflnished Glo-Tone poneling. Other products for immediote delivery:

O GLO.WOOD HARDWOOD PTYWOOD

. GIO.BOARD HARDBOARD

O GLO.WAIL V-GROOVE PANETS

GTOBE HAS THE TARGEST INVENTORY OF IMPORTED HARDWOOD

Twenf Yeqrs Without on Inlury

Twenty Years without a single disabling injury!

This is the achievement that brought a president's citation to a group of Union Lumber Company employees during July at Fort Bragg, California.

The occasion honored 16 sawfiling department employees for having completed one-half million manhours of safe woik.'Present foreman is Glenn Berglund, a seventeen year member of the department.

A personal presentation and the congratulations of Union Company president C. Russell Johnson went with the award. He said he believed any department that could produce such an outstanding record certainly deserves special recognition and that the President's Safety Award was designed especially for the occasron.

This award was followed by a second surprise award sent by the california Lumbermen's Accident Preveniion Association ani presented to CLAPA president Alder Thurman. Thurman. safetv supervisor for Union Lumber Company, said he believed that this was the only safety record of its kind in the California lumber industry.

Foreman Berglund said his employees sharpen and recondition about 14,000 bandsaw blades,20,000 gangsaw blades, 200 circular saw blades and hundreds of saw chains for chain saws annually.

o'When you consider that each saw blade can cause a serious injury if not handled in a safe manner, then the sisnificance of what these filers have achieved in the past 20 ye"ars becomes obvious," Berglund said.

Six Eogles in One Fomily

Mr. and Mrs. Erv Bartel of Burney, California, are a remarkable- co_uple. They not only have eighi sons, but sjr ol thern are Ea,gle Scouts. The other two are nine and two years, respectively, Erv Bartel, sales manager of Scott Lumber Co-purry, Bu.rr"y, California, is well-known throughout the industry.

Scout officials believe that the Bartel family sets a national rec_ ord for the number of sons to reach the highest rank in Scouting. Bartel has been a volunteer working in the Scout movement fo"r many years and received the Silver Beaver Award in 1959 in recognition of his work.

Arizono Wood Council Schools

The Arizona Wood Council has conducted a Lumber and Wood Products School which was held concurrently in Flagstafi, phoenix, and Tucson. The three locations were selected so that all lumber personnel in the state would have an opportunity to attend.

The school program, a high-priority segment of the Council,s state-wide education program, was held one evening a week for four weeks. National Lumber Manufacturer's Associaiion fieldman Char-lq Gehring participated in the preparation of subject material for the course and presented the opening lecture on ,,Wood Structure and Physical Properties."

The course was attended by 107 lumber industry ,,students,', in Arizona.

Silmqrco Moves Offices

Gunter Silmar, head of the import-export firm of Silmarco, Inc., has moved his offices o'closer to home" in Marvelous Marin.

Formerly located in the World Trade Building in San Francisco, Silmarco, fnc., is now conducting business at IZ03 Fifth Avenue, San.Francisco with a new phone number of. 458-6620.

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Strengfhs of Fingerioints And Their Profifable Uses

Manufacturers of a wide variety of wood products can make profitable use of a new publication issued by the U. S. Forest Products Laboratory by brushing up on their high school geometry.

That's what the publication is all about -the geometry of finger joints and how it afiects their tensile strength. Finger joints consist of slightly blunted projections cut into the ends of pieces of wood and

snugly glued to similar fingers in othcr pieces. The obvious result is longer, more useful pieces.

And if your geometry is right, those joints will be strong enough for a great many uses-in millwork, furniture, coniainers. house trim" even laminated strur:tural members such as beams, columns, arches, and truss members.

Author of the paper is M. L. Selbo,

gluing and laminating specialist at the national Laboratory maintained by the Forest Service, U.S. Department of Agriculture. To get a copy, write for "Efiect of Joint Geometry on Tensile Strength of Finger Joints."

Essentially, finger joints are a compromise between butt joints and scarf joints. To make a butt joint, you simply glue to' gether the squared-off ends of two pieces of wood. Unfortunately, such joints are low in strength.

To make a scarf joint that is essentially as strong as the wood itself, a shallow diagonal cut is made through the thickness of two pieces that are to be joined together. This cut should slope about an inch to the foot of joint length-the flatter the slope, within certain limits, the stronger the re' sulting glue joint.

Finger joints are much shorter than scarf joints, hence less lumber is used to make them. Their strength is somewhat be' tween that of a butt and that of a scarf joint-the better designed and glued, the stronger the joint. A well-designed finger joint can develop two-thirds or more of the tensile strength of the wood, Selbo's experimental data show.

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The object in designing a finger joint is to make the taper, or slope, of the fingers as flat as is practical to cut on high-speed machines. The flatter this slope, the greater the gluing area available for bonding fingers together. As it works out, Selbo found, the slope should be about the same as that of a good scarf joint, or about I inch in a length of 12 inches.

Of course, the fingers are much shorter than scarf cuts, ranging from about I to 3 inches. Maximum strength is obtained with a slope of about I:16, Selbo reports.

The shape of the fingertips also afiects joint strength. Tips should be as narrow as possible consistent with production efficiency. The wider the tips, the weaker the joint, since the fingertip parts of joints are in efiect small butt joints.

In his experiments with Sitka sprucc and Douglas fir, Selbo used tips of three sizes, 0.134, 0.090, and 0.045 inch. The narrowest (0.045 inch) fingertip produced the strongest joints. In experiments with oak, Selbo used only the 0.045-inch fingertip.

The length of the fingers also has a definite efiect on joint strength, the longer ones being stronger at any given slope. The longer the fingers, of course, the more wood is required to make the joint.

Selbo data shows how joint strength is related to the three basic elements of ioint design-finger length, fingertip width. and finger slope. By example, he shows how to calculate the approximate effects of each on joint strength and how to determine the best 6nger.joint design for a given purpose.

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Reloiler Seminors Scheduled

By Industry Educqlion Center

A schedule of 17 seminars in 1964-1965 for retail lumber and building materials dealers has been announced by the Building Industry National Education Center (BINEC) at Purdue University.

All will be held in the Universityos giant Memorial 'Center at the West Lafayette campus. The program will include five oneweek seminars this year-beginning in October-and 12 week-long seminars in 1965 for personnel in the industry throughout the United States.

"Educational techniques for these programs promise to be unique and provocative," said D. E. Rons, BINEC program specialist. "They will include lectures, workshops, personal consultation, case studies and 'role-playing,' depending upon the specific seminar material."

The 1964-1965 schedule includes two categories: The BINEC Marketing Associate and the BINEC Management Associate programs.

The Marketing Associate program will include a series of three one-week seminars offered in consecutive weeks and recommended for sales managers, inside and outside salesmen, management trainees or middle management personnel for compa-

nies of all sizes. Titles and dates for the marketing seminars:

ooKnow Your Products"-Oct. 5-9, 1964; Feb. 8-I2, 1965, and Sept. 27-Oct. l, 1965.

"Material and Labor Estimating:Oct. 12-16, 1964; Feb. I5-I9, 1965, and Oct. 4-8, 1965.

"Creative Selling"-Oct. 19-23, 1964; Feb.22-26, 1965, and Oct. 1l-I5, 1965.

Participants who complete' all three of the seminars will receive special certificates designating them as BINEC Marketing Associates.

The Management Associate program in. cludes a series of three one-week seminars for owners, general managers, presidents, general management executives and management trainees whose companies' annual net sales are less than $400,000. Titles and dates for the management seminars:

"Planning and Forecasting for Profit" -Nov. 9-I3,1964, and March 22-26,1965.

signed to solve growth and expansion prob. lems and is for owners, general managers, presidents and operations vice presidents whose companies' annual net sales exceed $400,000. Dates are Jan.25-29,1965, and Dec. 6-10" 1965.

Write f). E. Rons, BINEC, Purdue Memorial Center, Purdue University, West Laf,ayette, Ind.

New Leqsing Booklet

The revised edition of its popular study on auto fleet leasing has just been issued by the Foundation for Management Research.

It is entitled ; 't lf,,lpntages and, Disdua.ntages ol Auto Fleet Leasing: A Comparison ol Company Ownership, Salesman Ownership, and Leasing." The revision includes latest cost data on fleet operation, current finance charges, and the results of the Foundation's latest survey of auto fleet leasing practices.

.

"Personnel Techniques for Profit"Dec. 7-ll, 1964, and Oct. 25-29,1965.

o'Selling for Profit"-Jan. lI-15, 1965, and Nov. I5-I9, 1965.

Participants completing all three will receive special certificates designating them as BINEC Management Associates.

A fourth one-week seminar, o'Money, Men and Management for Profit," is de-

The study analyzes situations in which it is better for companies to own their auto fleets, to lease them, or to use salesmenowned cars. Precise costs for each situation are detailed.

Single free copies of this study may be obtained by executives by writing to the Foundation for Management Research, l2l West Adams St." Chicaso 3. Illinois.

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JAMES REDWOOD specicrlizing in ...

Hordboqrd Associqtion Seol

The American Hardboard Association will launch an extensive promotional campaign emphasizing its Commercial Standards CS25l-63, a new and revised AHA "Quality Approved" logo, and the plus features of American-produced hardboard to dealers, builders, architects and industrial users.

The announcement was made at the semi-annual meetins.

According to Earl Hadland, chairman of the association's promotional commitmittee, promotional kits will ,be developed by the association for use by AHA member companies, and the latter will

&'.THls ilEw "Quality Approved; logo of the American bundle tags' literaHardboard ksociaiiori'will be iilji''ir'i.i"i.;'ri'ildi ture, stationery and

company stationery, promotional literaturq bundle intrade advertisins. tags and used in trade advertising. The plus feature points this campaign will dramatize are broad lines of top-quality hardboard products; dependable supply and delivery; expert technical services; sales assistance; buyer confidence, proven product research and development proyen consumer acceptance; cost reduction of products by greater forest utilization and reforestation; increased purchasing dollars through creation of American payrolls.

Promotion kits will include copies of the Commercial Standards in specially printed jackets, copies of an expanded 20-page edition of the American Hardboard Association booklet, "Story of Hardboard," certain reprints and a unit tag featuring the new AHA "Quality Approved" logo.

To fill inquiries resulting from the campaign, the Association will stockpile copies of the published Commercial Standards, and will produce a new 28-page brochure, in full color. This quality brochure will be called o'The Wonder{ul World of Hardboard," and will also be utilized in filling requests for further information from readers of consumer magazines which have featured stories about hardboard products and projects.

SHIPME]II

The total campaign will be the major promotional effort of the Association in the cunent year, in terms of efiort and expenditure, Hadland said.

Foresl Service Budget

The Forest Service has sent to Congress a proposed l0-year forestry research program calling for sharply stepped-up federal outlays of $76 million annually by 1976.

An additional $50 million is requested for construction of laboratories and related facilities.

House-Senate conferees have approved a research budget of $31,685,000 for the Forest Service during fiscal 1965 (the year beginning July l, 1964), of which about $4 million is earmarked for laboratory planning and construction.

Ukiqh Mill Fire

A fire destroyed the sawmill section of the Thrasher Lumber Company mill in Ukiah in late June causing an estimated $250,000 damage.

Fifty firefighters worked four hours to extinguish the blaze. The fire, which began about 3:50 p.m., may have been caused by sparks from welding tools, firemen theorized.

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Conlemporory Homes Feolure lmported Hqrdwood Plywoods

Exotic hardwood plywood panellingmuch of it imported from Japan and elsewhere in the Fast Eastis becoming increasingly popular with homeowners seeking advantages of wood's warmth and natural beauty.

Rosewood and teak veneers from Japan as well as native Japanese woods such as ash, tamo, birch, shima, cherry and oak are all highly popular. Lauan originating from Philippines mahogany is also being used in an increasing number of middleincome homes and apartments.

Additionally, furniture and cabinet work is making greater use of this once luxury product due to reduced cost, improved quality, and greater distribution.

A new unique example of the highly attractive usage is shown in the home of E. L. Sauder. Making selective use of exotic imported hardwoods to contribute to a charming home environment, the house displays a subtle Oriental flavor but with a highly contemporary note that reflects richness and elegance.

The house, located in Vancouver, Canada, employs a split-level plan opening to a garden on two levels. One unit includes the main living activity area-the other, a bedroom wink. Furnishings, panelling, and

dramatic contemporary architectural lines blend to create a delightful modern living setting.

Among features emphasizing plywood usage are these:

An entry hall featuring a ,bold-grain pattern o{ Indian rosewood in sequencenumbered, book-matched panels. A gunstock finish preserves a lighter tone than generally seen and this is repeated in hanging cabinets.

The living room has box beams extending the full length of the ground-level wing.

These are tied together with oak plywood panels. The blue and gold color scheme emphasizes the warm tone of the black walnut panelling. A corner window beside the fireplace isolates the plywood end wall, a dramatic feature.

The compact U-shaped kitchen has panelled walls and cabinet work with a Jacobean-stained finish. The dining area suite has walnut plywood panelling with Carpa. thian Buro elm insets and high-back chair slats.

Throughout, the architects have met the wishes of the owner who wanted a home to display his professional interests in hardwood plywood and at the same time create a livable, practical home.

Interestingly enough, the Japanese product does not compete with American plywood which is primarily Douglas Fir used

in construction and to a lesser extent in decorative areas. The Japanese product competes primarily with hardwood plywood from the Philippines, Korea, Taiwan and Formosa. Major advantages cited are unusual brightness, mild texture, beautiful grain patterns and non-warping stability.

Full-Size Po'nel Disploys Win Refoiler Enthusiqsm

Extensive use of full-size 4x8-foot hardwood plywood wall paneling "floor samples" in lieu of the usual hand samples, a move long advocated by a handful of successful retail building material dealers, appears to be coming into wider usage in a hurry, according to Georgia-Pacific Corp.

"In Iact," the company says, "the jump in retailers' sales can almost be compared with the increase in size and attractiveness of the point-of-purchase displays. In many cases the gain has been phenomenal in the year and one-half since we developed the program on a nationwide basis."

It has worked so well, in fact, that the just-issued progress report shows 23,400 full-size 4x8-foot panels of factory finished hardwood plywood already have been placed in such dealer displays, involving a substantial investment by both G-P and its dealer customers.

Excellent for siding, cabinefs, paneling. Recommend it with confidence because beautY im' proves with age it's lifetime, trouble-free. Full range of sizes always available at INLAND.

The figure includes I,4,00 panels ordered recently by enthusiastic dealers to increase size o{ their displays after the initial sales results.

This array of wall paneling, with many choices of wood species and color tones, also has proven a major assist to builders, architects and interior decorators in choosing the right woods and tonesand for homeowners in stimulating interest in both new homes and in remodeling, Fratt says.

Reaction at the dealer level has been excellent. Good example is Coldwater Lumber Co. in Rochester, N.Y. After installing a new G-Plex floor display, this company

ItOm long Beoch, South Boy Areo 539-2452

ftOm Son Diego, Noti,onol City, Lo Meso, Chulo Visto, ond Oceonside-Toll Free-Ask operotor tor ZEnilh 2'1351

reported sales o{ factory finished paneling during the frrst five months were more than 14 times the total for the previous 12 months.

The program started when G-P visualized that progressive dealers, if given a bona fide sales aid with real promise, would back the program with their own money for deluxe displays and backing inventory providing G-P was sincere enough to share its part of the cost.

Cost of displays to the dealers ranges from $50 to over $200 in a variety of design choices. The variety is based on results of a nationwide survey taken by

G-P during the previous year, using a carefully weighted group from among the nearly 17,000 dealers it serves.

Although G-P also furnishes its dealers small floor, wall and counter-top displays, hand samples, literature and other sales aids, the big success story is about the big displays using full-size 4-B-foot plywood sheets.

The portable version with its 20 sheets of plywood occupies only a 4x4-{oot floor area, plus swinging room for wings on either side. The l2-wing wall-hung unit takes up only 33 inches of wall space, and the 6-wing units need only 2I inches.

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Free Redwood Trovel Guide

A travcl guide to the magnifit'ent redwood starrds preserved in State Parks (and one National \Ionument I is now ar,'ailalrle. "Tht Tall Trees," a tourist folder published lry' tht' California Iledwood Association. includt's information on all of the state liarks antl their far:ilities, a listing of pulrlir: lreaches. ud mill tour information. It i-s the only comprehensivt. guidt' to tht' parks in California's Redwood reqion.

Complete with ser:tr'onal maps and pic'tures. this handy folder will be useful to any tourist planning a trip to the rr'est.

"The Talf 'Irct's" makes an exccllent ouer-the-counter g,iteal,ar. For a frce samPle <:opy, write l)epartment P-69, California Redrvood Association. 617 Montgomr:ry Street, San Francisco, California 9,1 1ll. Quantities of the folder suitable {or imprinting are al-.o available free of charse.

Wood Density ond Strength

Wood density and its relation to the growth of 14 <,onifers introduced to Hawaii is described by Roger G. Skolmen in a newly released publication. Skolmen is assigned to the Station's l-orestry Research Center in Honolulu. where he is studing the uses, properties, and processing of rvood products.

To determine wood densitl'. Skolmen measured the specilic gravity o{ sample trees by means of cores cxtrar:ted at chest height with a borer. He compared the specific gravity and growth t'haracteristics of each specit.s under sevt'ral site conditions. Specific gravity provides a simple and useful index to several qualities o{ wood, he points out. It is closely related to the mechanical strength of wood. and gives some indication of how well wt.rod will perform when paintcd or glued.

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PACIFIC I LUMBER

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"SERVICE is our poromount

Twerty'FlveTears Ago

As Reported in the August, 1939,Issue of the California Lumber Merchanq EsL 1922

J. D. Murphy has been appointed manager .of the hardwood department at Owens-Parks Lumber Co., Los Angeles, succeeding lV. B. Jones.

'W. B. Jones has opened a wholesale lumber yard at 2150 East 14th Street, Los Angeles, operating under the name of W. B. Jones Lumber Co. Jack Baker will be in charge of the office and Ralph Barto will represent the firm as salesman.

Gus Hoover, of Ircs Angeles, is starting his two sons to learn something about lumber. fire oldest son, Bob, a Stanford graduate, is piling boards at the mill in Scortia. learn- ing about Redwood the hard way. The young'er son, Dick, who has one more year to go at Stanford, is working in his fathey's office in Los Angeles.

Max D. Cook, director of promotion for fite Pacific Lumber Co., San Francisco. has returned from a business trip to points in Utah, Idaho and Nevada.

Theodore C. 'Ted" Combs, Los Angeles, :-':field engineer of West Coqst Lumberrilen,s Assbciation, g'ave a talk on the subjeci of stress characteristics of wood as rclated to earthquake-resistant design at the an- nual convention of the Seismological Society of America at Berkeley, C;tf., August 9.

A. R. Welsh, vice president of West Coast Plywood Co., Aberdeen, Wash., visited Los Angeles and San Francisco around the middle of July.

Frank B. James has just received a commission as 2nd Lieutenant in the U.S. Army Air Corps. He is the son of Roy E. James who operates a wholesale and commission lumber business in Huntington park.

Diamond Building Materials Co., pittsburg, Calif., has purchased the Spencer LumbJr Co., of Walnut Creek. firey will operate both yards.

Frank Kilpatrick, general manager of the Rockport Redwood Co., San Francisco. is on a trip to Vancouver, B.C. to confer with Ralph W. Rounds, president of the firm.

Mel Hogan and Roy Dewey, owners of the Concord Lumber Co., Concord, Calif., hosted a formal opening of their new offices and display room July 16.

Diamond National Match Company, Chico, took over the yards of the Tahoe Sugar Pine Company at Auburn and Nevada City, August 1. Fred J. Miller will continue as manag'er of the Auburn yard and Herbert S. Foreman is manager at Nevada City.

William E Arblaster, vice president and general manager of Mt. Whitney Lumber Co., and Henry Pries, sales manag'er, returned August 7 from spending a few days at the company's mill at Johnsondale, Calif. Francis E. Bo"d has purchased the controlling interest in the Union Mill & Lumber Qo., Santa Barbara, and has become president of that concern.

Dick TVohy, Los Angeles, has accepted a postion with Chiloquin Lumber Co.. Chiloquin, Ore., for the summer months. ife will enter UCLA in the fall.

B. H. Rhode, owner of the Boomtown Lumber Co., between Central Valley and Project City, Calif., has announced that his yard will move to a new location in Cen- tral Valley in the fall.

E. B. Harris, E. B. Hanis Lumber Co.. Inglewood, Calif., and Mrs. Harris have returned from a motor tour to the Redwood region in Humboldt County.

Lloyd Hebbron, manager of the Hebbron Lumber Co, Santr Cnrz. announc€e that his firm is currently erecting a new office building.

John W. Fisher, Fisher-Swartz Lumber Co., Santa Moniea, Calif,, attended the annual convention of the California Savings and Loan League held at San Francisco.

WWPA Executives Selected

James Turnbull, acting executive officer of the newly combined Western Wood Products Association, has released the names of the principal staff members who have been selected for various positlons. No otr" was named to the top executive post of YWPI, and Turnbull advised that a search was being made to select the best man for this vital industry job.

G. C. Edgett, currently executive vice president of West Coast Lumbermen's Association, one of the two groups being merged into WWPA, was named vice president in charge of promotion'

W. E. Griffee, currently secretary manager of the former Western Pine Association, has been named vice president in charge of administration. Serving directly under Edgett will be Leo Beckstrom, director of advertising and promotion; T. K' May' director oI technical servicesl A. A. Zander, director of field services. The iob of director of market research has not been filled.

Other personnel appointments are R. E. Mahafiay, manager o{ advertising; A. W. Priaulx, manager of public relations ancl product p,,bti"ity; Richard Kimbell, assistant director of technical ie.vices; Curtis Peterson, manager building codes; and Edwin Knight, in charge of research and development.

Directly under Griffee will be Gordon Brown, director of indusstry service. Working for him will be James Manning, traffic manager; Ernest Kolbe, chief forester; Fred Reseburg, manager of staiistics; and James Grady, safety manager. Director of grading and inspection has not been selected as yet, but Ed Thompson was named chief inspector of the coast region and James Pynes, chief inspector for the inlantl region of the l3-state area covered

by lVestern Wood Products Association.

Secretary of the WWPA will be H. A. Roberts and his assistant will be Harry Fimmel who is in charge of member relations.

Turnbull indicated that the vacancies would be filled as rapidly as good men could be found. He estimated it would take sev' eral months to find a man for the chief executive post. In the meantimeo Turnbull will continue as acting executive officer. Turn' bull is executive vice president of the American Plywood Association (DFPA), and is on loan for the time it will take to select the top officer in WWPA.

More Uses for Treqted Wood

Fire-retardant treated wood may now be used for stud wall construction in many situations where formerly only non-combustible material' was permitted.

The new Federal Housing Administration minimum property standards for multi-family housing (FHA 26000), which became mandatory July l, now recognizes treated lumber such as Baxco' Pyresoted wood for the following important new uses:

(I) For studs, plates and blocking in one-hour non-load' bearing walls within living units in Types I and 2A' buildings:

(2) For 1t/, and 2-hour party or row house walls in Types 3 and ,1 buildings where seismic conditions make the use of masonry fire walls or party walls impractical.

FHA 2600 has been distributed and its specifications may now be followed on an optional basis. This means that architects, builders and engineers can immediately take advantage of this permission to use wood in many ways they have long wanted to. Among benefits is that the treated wood can be installed by the carpenters already on the job, with the tools at hand. Also, BaxcoPyresoted wood, can be easily cut to fit around plumbing pipes, conduit and other irregular fixtures.

Full information on the Baxco-Pyresote fire-retardant products may be obtained by writing J. H. Baxter & Company, I20 Montgomery St., San Francisco.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

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Revised Pqrticleboord Stqndords

Considered

A revision of the commercial standards for particleboard is bein-g, circulated to the industry for consideration, according to the U. S. Department of Commerce.

The Office of Commodity Standards has been cooperating with industries in establishing voluntary nationar standards trirough ge1e14 tra-de acceptance procedures for over 40 years. The staniard identifies the principal commercial types, "l"oo, densities, dimensions, and properties of wood partilLboard

.By comparison with the 196I edition which covered onlv one board with density as ordered, this revision gives requirements and test methods for ten basic particleboards in two iypes (int-erior and exterior), in a fixed range of densities from b-elow 32 lbs/cu ft to over 50 lbs/cu ft, anJ in two classes of properties for each standard density range. An accelerated aging iest is added covering the exterior type boards. Moisture "coitent requirements are modified to provide for relating moisture content to conditions of use when such conditions ire krrow' before shipment.

_-The revision, dated July 6, l9&, is now being circulated to all particleboard pr-oducers and to the furniture, kltch"n counter, door, and flooring fabricators, as welr as to home buirders. architects and l1tjt_lt^::oply dealers for their views. It is remporarily designated TS-55948 and^ copies are available while the ."pply lasts from the Office of Commodity Standards, National B;;u; of Sa$dardE, U. S. Defexrncrrt of bonreice, k".ld"gr":n;t.,e 20234.

45;0@ Unsold Homes in the Weaf

An estimated 45,000 unsold new homes on the pacific Coast represent serious builder mistakes which competent market research could have corrected, a nationally known marketing consultant has said.

-Speaking 'before the Pacific Coast Builders Conference, Sanford R. G-oodkin, president of the nationwide, Los Angeles-based firm which bears his name, cited the following recen-t statistics compiled by his stafi to back this estimate: Z7,Ogg unsold new homes in the five-county Los Angeles complex; 4,574 in th6 eightcounty San_ Francisco Bay area; L,769 in Sacramento, city ind county, and 935 in four counties of the Portland, Ore., metro, politan area.

, "A staggerin_g amount of ihterest and promotional money is being- expended in this giant holding operation, which should have been avoided," he added.

M-ajor mistakes, Goodkin said, which overlap because unsuccessful projects generally sufier from more than one mistake include: overpricing or giving poor value for price, 70 percent; poor exterior elevations, 50 percent; bad floor plan, 60 percent; and poor financing arrangement, 4O percent.

"But the value of research and marketing analyses depends, finally, on its interpretation, which must be-spelled.out in firm recommendations," he said.

'oBuilders must still make their own decisions, but they should not, in 1964, be doing so with blindfoldi over their eyes,', 'Goodkin concluded.

Awqrd fo Vermiculite Director

Edward R. Murphy, managing director of the Vermiculite Institute of Chicagq was the recipient of the ASTM Award of Merit at the annual meeting of the American Society for Testing and Materials held at the Conrad Hilton Hotel in Chicaso on June 24. The award was in recognition of distinguished sirvice to the society, T. A. Marshall, Jr., ASTM executive secretary, stated. It rqas one of only 20 made this year.

Riverside Site Selected for New Certqin-teed Pipe Plont

Certain-teed Products Corporation has purchased 38 acres in the Jurupa district of Riverside County, California, and will build a new multi-million dollar plant for the manufacture of asbestos-cement pipe products.

with tip-up concrete walls, will have 120,000 square feet of space under roof. Separate air-conditioned offices will house plant management, trafrc, sales, service and purchasing personnel. Included on the fully-landscaped grounds will be an aiea of 250,000 square feet for storage of pipe.

Located three miles north of the center of Riverside and approximately one mile west of the Riverside Cement Company's Crestmore plant, the site is sheltered frorn high winds by the surroirnding hills. It is pait of the former Rancheria Esplendida property, and has just been sold to Certainteed by the Riverside Cement Company.

Certain-teed markets its pipe products through sales agents and distributors na' tionally, and maintains nine district sales offices including two in California, at Los Angeles and San Francisco. In southern California, The Republic Supply Company of California is the sales agent.

Wide Wod Use in APortments

Among major apartment projects to take advantage of the new permissive uses of fire-retardant treated wood is the recendy completed Marshall Street apartments in Redwood City, Calif., built by owner Odd' stad Homes.

The 94,280 square food Type I building utilized 37,000 board feet of fire retardant studs processed by the Baxco-Pyreilote pressure-impregnation method. This materi' ul tto* qualifies under the 1964 Uniform Buildtng Code for several new uses, includ' ing framing within non'bearing one-hour firl-resistive permanent partitions in Types I, II and [V one-hour buildings.

Malcolm Meyer, president of Certainteed, the nation's second largest producrr of asbestos-cement pipe made the announeement. Ground will be broken very shortly lor this new construction' The plant, a modern, well-ventilated building

Founded in 1904, Certain-teed Products Corporation is a leading manufacturer ^of u.phalt roofing, insulating siding and mill' work producti as well as pipe. It also markets asbestos sidings, fiber-glass insulation. insulation board and hardtboard. Certain-teed's services include distribution of building materials and a complete pro' gram of aichitectural pldnning and financing of new homes.

Permission to use the fire'retardant studs was granted by S. A. "Mike" Kreisso chief city Luitding official, based on his knowl' edge of the ICBO research recommenda' tions, which seryves as an interim guide to building officials until provisions of -the 1964 B;ilding Code have been adopted by the various cities.

Fire retardant lumber was supplied by J. H. Baxter & Co. of San Francisco.

Use Cqnvos

An attractive fence can be built easily by lacing carlvas panels over a redwood frame.

DOTIED UI{ES |]{DICATE boundaries of 38-acre tract three miles north of Riverside, Calif' Certain teed Products Corporation will build a new plant to manufacture asbestos-cement pipe products.

lBl's "Quiet Home Progrom"

The first organized "quiet home" program which provides standards to help builders, dealers and architects solve the problem of excessive household and apartment noise has been announced by the Insulation Board Institute.

Charles M. Gray, manager of the association, said the new technical and promotional program is built around the IBI Quiet Home Qualification Standards.

"The Quiet Home Standards," said Gray, "enable a builder to economically provide families with a meaningful quiet atmosphere for single family homes and garden apartments. And, while developed primarily for use in new construction, many of the techniques can be used in remodeling existing structures.

Gray compared the sales appeal of the quiet home theme with 'othe great home selling ideas of past decades such as the furnished kitchen, the family room, and the development of the ranch-style home.

o'The idea of buying a home or renting an apartment with built-in peace and quiet has almost universal appeal,,, he said, ooThis has been proven in sales made by builders in key market areas like Oakland, California."

The IBI Quiet Home Qualification Standards are divided into two parts, minimtm requirements and desirable options.

Gray said individuals who are interested in the IBI Quiet Home Program may obtain participatiori forms from representatives of the fourteen IBI member companies and from the IBI office, lll W. Weshington St..Chicago.

Mqrlite Boy Areq Plqnt

To handle the increasing demand in the Bay Area for plasticfinished Marlite wall and ceiling paneling Marsh Wall pioducts has anonunced the opening a new warehouse and branch office at 777 l39th Ave., San Leandro, Calif.

Howard Robison, western division manager, has announced that the new 24,100 sq. ft. brick and concrete block buildins will replace a smaller facility at Emeryville. Charles G. Robbi"ns is the manager of the new warehouse at San Leandro.

Other Marlite warehouses on the west coast are located at Los Angeles and Seattle. Marsh Wall Products has nine branch offices and warehouses across the countrv.

Wqlnut Veneer Action Hqiled

Donald H. Gott, secretary ex-officio of the walnut veneer advisory committee and spokesman for the industry, says the U. S. Department of Commerce action of June 24 "should resolve the walnut veneer controversy."

The department declared that it "continued to urge the use of l/36-inch walnut face veneer to conserve the nation's walnut timber resources."

"The Department of Commerce's news bulletin," Gott said, "fully explains the need for this program and should resolve the matter. Persons desiring to refrain from complying witlr the conservation order are within their rights to petition formally the Department of Commerce in consultation with Christian Heiter's special committee on world trade, the State Department and the Department of Agriculture."

Gott pointed out that exports of walnut, o'America's heritage wood," had soared several hundred per cent since the wood became a world favorite. Before Commerce established a quota program of reducing overall consumption of logs at 16 percent less than the avcrage of the L96l-62 base period, Gott said, studies by the U. S. Department of Agriculture showed that the supply of quality American walnut veneer Iogs would be exhausted in five years.

-T;jl

BEST YOU KNOW THIS MAN

He's Mister CHIP in Northern California. He's the man who knows this franchise Comprehensive Home Improvement Plan inside-out, the plan that has evolved as the most complete home improvement program ' available for you, the Building Materials Dealer. He can provide you with everything you need to enjoy a nice profit in this rapidly expanding field . everything from -know-how, advertising, promotion ^

^.rJ selling equipment, business forms, personnel training anddown-to-eirth pricing. He'll provide you with in-yard training and consultation, as well as facts on how to finance this comprehensive plan. The details are complete and ready for you' Are you ^ ready to include a new, profitable department in your operation ?

for the softest textured QUATITY PINE ...for prompt dependable seruice... iust

Newly-Formed Four Stor lumber

A unique new lumber sales organization, the Four Star Lumber Sales Company, has been formed in Roseburg, Oregon. The firm was created by four stud mills for the expressed purposl of selling their four stud brands.

The mills are L & H Lumber Company, Sutherlino Oregon; Round Prairie Lumber Company, Dillard, Oregon; Sun Studs, Inc., Roseburg, Oregon and Winema Lumber Company, Chemultn Oregon.

Sales manager of the new Four Star organization is L. D. "Bud" Rousseau. For the past 15 years Bud has been an account executive with North Pacific Lumber Company of Portland.

Workiqg nvith Rousseau as assistant sales manager is Ted Barnes, former sales manager of L & H Lumber Company, one of the "stars" in the Four Star film.

Rousseau states that buyers will benefit from this new sales organization because tley will need to make only one call to place orders for their choice of Douglas Fir, Hemlock, White Fir or Cedar species. They will have immediate access to a larger, consistent source of supply and a far wider selection of product sizes.

The total combined annual production of these four mills is 165 million board feet. According to Rousseau, the Four Star Lumber Sales Company easily represents Oregon's highest stud sales volume.

CAIIFORNIA LU'$EEN METCHANT

Promoles Keorns, Becker

Insular Lumber Company has announced promotion of R. S. Kearns to vice president and director and J. J. Becker to general manager of the company's operations in the Philippine Islands. Insular Lumber is the leading manufacturer of export Philippine mahogany lumber and. millwork.

Becker, who succeeds KearnJ, has been assistant manager since 1962, when he joined Insular from Winton Lumber Company of Martell, Calif. For the past year Becker has been responsible for logging and manufacturing operations while Kearns concentrated on development of logging production and other company facilities in the firm's new 117,000 acre timber tract in the southern part of Negros Island.

Kearnso prior to serving Insular, was general manager of Dwyer Lumber Cbmpany, Portland, Ore., and from 1950 to l95B general manager and later vice pres. ident of operations of Winton Lumber. From 1947 to 1950, he was a partner in Mason, Bruce. and Girard" Portland consulting foresters, and from 1935-40, Professor of Forestry, Oregon State College.

EFFICIENT DISTRIBUTION

old-Growth DouGtAs FIR from spocek Bros. lumber co., Mqnchester

Precision-trimmed STuDsDouglos Fir . white Fir . Redwood

REDWOOD AIR-DRIED ond KttN-DRtEI)

o FRED C. HOTMES tUl,tBER COMPANYo Speciolizing in Mixed Shipments of Douglos Fir & Redwood Produclion & Home Ofice: Fred HO[ME9/Carl FORCE/J|m BUCKNER P.O. Box 987 Fort Brogg, Co[f. fWXz 707-573-8259 Phone: YOrklown 44058 Boy Areo: Phil cOSSt lN-Ocklond o TWX:4r5-89r-98g9 Phone: KEllog 3-5326 Wholcrole O'nly o Arcoto Ofice: Frun HOIMES VAndyke 2-3657 7074'27-0458

as an Com-

TED BARIIES

Reseorch Society Annuol Convention

More than 700 people attended the IBth annual meeting of the Forest Products Research Society, making it one of the bestattended meetings in FPRS history. The meeting was held during late June in Chicaeo.

H. O. Fleischer assumed the presidency, succeeding F. E. Dickinson, director of the l]niversitv of California l-orest Products Laboratory in Richmond. Cali{., who will remain on the executive board as past president. Fleischer is now director of the division of Forest Products and Engineering for the U. S. Forest Service in W'ashington, D. C.

C. M. Kreider, vice president and general mtrnager o{ BrooksScanlon, Inc., Bend, Oregon, was named president-elect; and A. F. Muschler, technical director o{ Edward Hines Lumber Co., Chicago, Ill., was elected vice president.

Eleeted regional board members rf'cre: Willard Gullicksen. president of Churchill Cabinet Co., Chicago, Ill., {or thc north central region; and C. P. Berolzheimer, vice president and research director of the California Cedar Products Co.. Stockton. Calif., lor the southwest region.

K. E. Huddleston was ie-appointed executive secretary of the Society, which maintains its international headqrrarters in Madison. Wisconsin.

Breqkthrough in 203(kl Loons

There may be good news ahead concerning the government's 203(k) program ($10,000-20 years). Heretofore, all efforts to make it workable have fallen flat. An amendment in the upcoming housing bill will authorize loan guarantees where there is "an acceptable risk" involved. reports House and Home magazine. Formerly, properties had to be proved "economically sound." Big problems recurring, however, are red tape in processing 203(k) loan applications. and lenders' unwillingness to accept the allowable interest rates.

These problems may be solved, norv. by a Long Island, New York, mortgage broker. John Pergola, whose little-publicized plan is catching on there. Pergola widely advertises 203(k) in newspapers to Long Island home owners. He packages the program Ior home owners, contractors and lenders alike. arranges loan processing and closing for customers' convenience. handles all necessary paperwork, arranges for FHA inspection as the work progresses, and provides a Ioan advance oI 50o/o of the FHA approved contract price. The plan works so well that banks are buying Pergola's 203(k) paper and paying him a 2/o frnders fee.

Elimination o{ all red tape-handling the papenvork from beginning to end-is the key to stlccess, according to Pergola, who has now closed over 100 203(k) loans. Pergola's method points to the potential in the program for mortgage brokers willing to do the work" could open profitable opportunities and unclog the log jam holding 203(k) back. For complete details o{ how Pergola does it write The National Home Improvement Council.

Durhom New Cqlif. Celotex Veep

Thomas M. Durham has been appointed to the position of vice president - sales oI California Celotex, Inc., City of Industry, California. according to G. H. Collins, president. Cali{ornia Celotex is a suhsidiary of The Celotex Corporation.

Durham served as assistant regional manager, acoustical department-western region {or The Celotex Corporation since April, 1962. Prior to that time he was an acoustical sales engineer for several years.

Fnoduct FnofEfts

High Density Porricleboord Flo6ring

Forrest Wood Flooring, manufactured by Forrest Industries of Dillard, Oregon, is a high density particleboard that is manufactured in 9"x9" blocks 96" and Y+" thick, B%" wide x 8' long %" strips, and. 2'x4' and, 4'x4' panels Ve" thick in two colors, Kashmir Walnut and Autumn Oak. These products are prefinished at the factory with enduring vinyl.

Its low cost, plus no finishing on the job makes Forrest W'ood F-looring the most economical wood flooring available. Forrest Flooring provides the rich beauty of cork, yet it is harder than hard oak or maple. EVen women's spike heels won't dent or mar flint h,ard Forrest Wood Flooring.

Application is with gpecially formulated mistics on the wood black, and nails for the panels and strip floor. A versatile all around flooring product, it is ideal for

Red Cedar, the entire panel is factory sealed, and opelr knots are properly filled. All exposed surfaces are of Cedar.

Cedar-Sawn siding is available in many distinctive patterns, including new rever:ne board and batten with Yn' deep grooves, tl{2" wide, on L2" or 16" cemters, providing a batten app€ararrce without the additional cost of materials and labor.

Cedar-Sawn is also manufactured in Texture 1-11 and Channel Groove, as well as without grooves for regular board and bat-

Attenlio n-Getter for Deolers

Excellent Cash & Carry ltem

many home uses and for offices and many public rooms. Forrest wood's rock hard surface shrugs off abuse.

This is an excellent cash and carry product for retail lumber companies and flooring stores.

WRITE: Forrest Industries, Inc., P.O. Box 78, Dillard, Oregon, or for the greater San Francisco Bay Area call or write Hallinan Mackin Lumber 'Co.. Inc.. exclusive distributors, 1485 Bayshore Blvd., San Francisco, California.

New Interior ond Exlerior Siding

The Buildings Materials Division of Evans Products Company has announced the introduction of new Cedar-Sawn siding for interior or exterior application-

A rough-hewn efrect gives Cedar-Sawn panels a distinctive rustic appeara.nce, and enables them to blend well with o'ther exterior finishes, such as brick, stucco or honizontal siding.

Installation cost is lonr because CedarSawn requires no sbaining, pa,inting or finishing, and because no sheathing or corner-bracing is needed.

Panels are available in Ye" ar %" thickness, and in sizes 4'x8', 4'x9' and 4'x10'. Faces and gmoved bottoms are of Western

ten application. In the Texture 1-11 pattern, Vs" thick pa^nels have 96" wide grooves 1/+' derlp an 2, 4, 6 a.nd 8-inch centers. The Channel Groove pattern is Ye'! thick with y8" wide by 3/32;' deep grooves on 2, 4,6 and 8-inch centers.

Eva.ns also supp,lies these panels in the recently announced Cedar-Etched sidingl, and q"ith a completely smooth sudace.

WRITE: Evans Ptoduets Co., Buildiqf Materials Division, P. O. Box 3295, Portland 8, Oregon.

New Mqrlite Disploy Lsbel

Colorful display identification labels, designed to simplify the identification and pricing of Marlite display panels, have been introduced by Marsh Wall Products. A different color label is provided for each type of MarliteHirGloss, Trendwood, Plank and Ceiling Block, Murals, Decorator and Marble patterns. The labels can be used to show the price per square foot, or the price Be'r panel. Priees can be marked with a ball-point pen or a felttipped marking pencil.

Here's a new and different merchandising aid to help attract, lady customers to dealer yards. It's a gaily-striped, colorfast, Sanforized "pocket maid" apron available to Weyerhaeuser dealers in quantity at low cost. The washable denim apron is attractive and practical , . an ideal attentiongetter for dealer ads, open houses or gift offers. There's a tab inside the apron for dealer identification without detracting from appearance. For sample apron, together with two hot dish holder samples and catalog of dealer specialty items and prices, send $1.00.

WRITD: Weyerhaeuser Company, Box B 234, Tacoma, Wash. 98401.

New "One Piece" Post C,op

Timber Engineering Company has announced the addition of a nevr "one piece" post cap to its line of structural wood fasteners. The product is designed to accommodate 4x4 members but Teco plans to add a connector for 6x6 members at a later date.

Manufactured from 16 gauge galvanized metal, the new Teco post cap is designed to provide more efficient framing in post

The new display identification labels may be obtained from Marlite sales representatives, or

\ilRITE: Advertising Department, Marsh Wall Products, Dover, Ohio.

Accommodates 4x4

mMembers

and beam construction. Supplied with each carton of connectors are galvanized 10d nails to insure proper performance, Tests conducted by Teco's product development sectio,n show that the cap will resist upward lift of from 1020 lbs. to 1250 lbs., depending upon the species of lumber used.

This latest new Teco product comple. ments the firm's recently introduced adjustable post anchor, also designed for 4x4 members.

WRITE: fimber Engineering Company, 1619 Massachusetts Avenue., N.W., Washington. D.C.

Attract Lady Cu.stomers

Reverse Board & Batten Pattern

Simplifies Panel ldentification

New Prefinished Poneling

Sable Walnut prefinished woodgrain hardboard paneling is new from Simpson fimber Company. The warm, rich color and walnut gtain ,are protected with a durable finish that is completely washable and stain resistant. The easy-to-cut-and-handle 4'x8' panels will not split, splinter or crack. Edges are beveled to match the random grooves and the grain is mismatched from ptrank-to-plank for a true, panel efrect. The new paneling can be installed using nails, a good waterproof adhesive, or a combilation of both. Approximate retail price is 21 cents a square foot. Further inJormation on Sable Walnut can be obtained from any Simpson building materials dealer or,

WRITE: Simpson Timber Company, 21008 Washington Building, Seattle 1, Wash.

Point-of-Sole Sqw Rock

The advent two years ago of Skokie Saw marked a major turning-point in the marketing of a staid and solid hardware replacement line---<utting tools. For the first time, this hardware item has beeome a profit-maker Skokie Saw has packaged into two sqnare feet of retail sales space an entire

wow" Saw Blade Center rack assortment including sabre, hack, jig, circular and cop- ing saw blades plus screw pilots, twist drills and drill kits, screw extractor kits and drill-n-tap kits. fire Skokie Saw "powwow" includes 110 items, a tota,l of 547 pieces, at a retail list price of $583.50. The Skokie Saw "pow-wow" is available at normal dealer-distributor discounts,

For the first time, sabre saw replacement blades were color-coded for types, sizes and eye-appeal. The entire Skokie Saw line was skin-packed on cards for point-of-purchase display including the circular saw blades which sometimes weigh as much as a pound. Skokie Saw markets a line of 280 cutting tools in all.

Despite the precision manufacture and hand-tooling of Skokie Saw products, the product line has become a high profit, high volume, fast turnover item to hundreds of retailers across the nation.

.WRITE: F. P. Maxton Saw & Mfg. Co., Skokie, Ill.

Textured-Surfqce Exlerior Sidings

Three new textured surdace exterior sidings have been introduced by Masonite Corporation to meet the growing demand for siding with a rough sawn appearance.

Nylon Beqd Secures Lockset Screws

A nylon bead to prevent lockset tie screws from working loose after installation is currently being used on all Dexlock locksets, economy-priced line manufactured by Dexter Industries.

According to the manufacturer, the bead of nylon is inserted near the end of all tie screws. As the screw is tightened, the nylon conforms to tie rod threading, literally locking the screw in place,

Since all Dexlock locksets have pre assembled screvrs, the nylon bead secures the tie screws during shipment, and permits fast, easy locksert, installation.

cutting tool department, a marketing innovation in cutting tools. The most recent of Skokie Saw's array of nine point-of,purchase displays is the so-called "pow-

Tho three new sidings have a.n embossed wood grain with transverse striations to simulate the rough texture which is much in demand today.

First products of their kind made of hardboard, the new Ruf-X-ninety Lap siding, Ruf-X-ninety Panel siding, and RufX-ninety Grooved siding, represent an important expansion of the company's widely accepted X-ninety line.

Ruf-X-ninety Panel and Grooved siding are available in panels 4 feet wide by 7, 8, 9 or 16 feet long. Ttre new Lap siding is 12 inches wide a^nd is available in.l&foot lengths. Nominal thickness of all three is 7,/16 inches.

The grooved siding has %-inch wide longitudinal grooves spaced 8 inches o.c. Shiplap edges provide a continuous pattern and tight ioints. The panel siding is made with butt edges. Both are face primed and back sealed at the factory. The Lap siding is fantory primed on the face and long edges and is back sealed.

Ruf-X-ninety sidings ane being distributed only west of the Rocky Mounta"ins at the outset, according to Eugene A. Rose, Masonite merehandising manager for exterior products.

IVRITE: Masonite Cot?., 29 North 'Wacker Drive, Chicago, Illinois 60606.

In addition, the nylon bead adds to homeowner appeal by preventing locksets fr.om loosening on the door.

WRITE: Dexter Lock Division, Dexter Industries, Inc., 1601 Madison Avenue, S.E., Grand Rapids, Michigan.

Speciof Honger fiot 2x4 Members

Included in the extensive line of structural wood fasteners manufactured by fimber Engineering Company (Teco) is a special hanger fo,r 2x4 members. Called the "TYpe-24" Teco-U-Grip joist and beam hanger, the product is precision made from 18 gauge galvanized metal.

A wide variety of joist hangers are available in the Teco-U-Grip line. Joist sizes range from 2x4ts to double 2x14ts. So that no mistake ean be made as'to the

size nail to be used with its hangers, Teco follows a strict policy of packing special nails in each carton.

A four page descriptive brochure d+ scribing Teco joist hangers and presenting information on recommendd. safe working values is available. For free copn

WRIIE: Timber Engineering Companry, 1619 Massachusetts Avenue, N.W., Washington, D.C.

Locks Screw in Place

Joist and Beam Hanger

Retails at 2l cents a square foot

Popular Rough-Sawn Texture

Profit-Making Hardware ltem

New Advertising Guidebook

Published for Retqil Deolers

A new guidebook now is available to help dealers plan advertising for profit.

It is practical, orderly, compact and prepared expressly for lumber dealers. In fact, the just-published advertising guide was developed from recommendations developed by the marketing trends committee of the Middle Atlantic Lumbermen's Association.

Free Blode H'qndbook

A free "Bandsaw Blade Selector" is offered by Saw & Knife Specialty Co. of Cleveland, Ohio. According to the maker, the 8-page handbook shows how to get out more and better work with less down time and less blade expense by matching the blade to the job.

Handy charts cover virtually every kind of sawing and every type of materialmetals, woods, plastics. etc. They recommend the best tooth type and set, best number of teeth per inch and best operat- ing speed, best blade width, gauge and metallurgT. Other tables show blade lengthS and widths for all co'mmon machine models.

'WRITE: Saw & Knife Specialty Co., 6526 Carnegie Ave., Cleveland, Ohio 44103 for free copies. The compary has manufactured its "Supreme" brand of bandsaws, circular saws and machine lrnives since 1919.

Drumotic Welding lllustrofed

Ad Course for Dealers

Entitled "How to PIan Advertising for Profit," the manual tells how to organize and execute hard-hitting advertising programs g'eared to the needs and programs of individual dealers.

"This advertising manual has been prepared as a manag:ement handbook to help dealers strengthen their individual adver. tising - merchandising - selling programs," comments W. R, Johnston, merchandising manag'er for Weyerhaeuser wood products. "It contains no promo ion for our cornpany or its products. But as it serves dealers, it also indirectly will benefit building materials manufacturers."

The advertising guide contains 13 chapters devoted to such interrelated aspects as how to plan, prepare and evaluate advertising, merchandising and publicity. The writing is clear, terse, pointed and organized, to conserye the dealer's time. The chapters are: determining advertising objectives; how to make a market analysis; where to advertise; your advertising plan; how to prepare advertising; how to merchandise advertising; how to use publicity; how to use printed material; planning special promotions; how to use manufacturers' helps; backstopping your advertising efforts; how to evaluate advertising; the imnortance of time and work.

'Ihe guidebook is $5.00 a copy. It is offered by several regional dealer associations and by Weyerhaeuser Company. In faet, many of the associations already are organizing advertising clinies using the new guide as a text.

'Weyerhaeuser Co'rnpany has published the guide as a ser:\dce to the retail lumber dealer industry. Any dealer who prefers to obtain the guide direct from the com. pany can do so by sending $5.00 to'Weyerhaeuser Company, 'Wood Products Division, Tacoma, \Mash., 98401.

All of the dash and excitement of the Eutalloy Process, welding,s newest, most colorful development, is dramatically depicted in a new 12-pago booklet published by Eutectic W'elding Alloys Corporation, Flushing, New York.

The Eutalloy Process constitues a major advance in the maintenance and fabrication of parts and equipment. It is a composite of exciting ideas that brings new control and economy to welding.

Components of the Eutalloy Process include a trim gas welding torch of advanced design, and new "Microflo,, mesh size alloys, which are housed in colorful plastic storage - feed units called Bellows modules containers. The new "Microflo', alloy series spans the range of metals- joining and overlying applications found throughout industry.

WRITE: Eutectic Welding Alloys Corp., 40-40 !72nd St., Flushing 58, New York, for a free copy.

l9A Fire Sofety Edition

The 1964 editions of new a,nd revised fire sa^fety standards a.fecting a vride range of industrial, commercial and public interests have just been issued by the National Fire Protection Association.

Available now in separate pamphlet form are the 45 new texts adopted at the recent NFPA Arurual Meeting.

Among them are tlre latest editions of sueh generally-applied standa,rds as "fnstal- lation of Sprinkler Systems" (NFPA No. 13), "Installation of Gas Appliances and Gas Pipingr' (NFPA No. 64), "fnstallation of Oil Burning Equipment" (NFPA No. B1), a.nd "Air Conditioning and Ventilating Sys- tems" (NFPA No. 90A), as well as many covering more specialized intere,sts.

A complete list of the new pamphlets showing singlecopy prices is available.

WRITE: National Fire Protection Association, 60 Batterymarch Street, Boston, Mass. 02110.

Chqin Sqw Service Mqnuql

The first universal Chain Saw Service Manual with step-by-step repair procedures on all popular makes and models of chain saws has been published by Technical Publications, Inc., Kansas City, Mo.

It takes the guesswork and risk out of servicing. Anyone can overhaul his chain saw using this manual.

This 160-page book is a veritable service/ maintenance "encyclopedia" for more than 360 models of 24 leading makes of chain saws. It delivers every bit of information required to tear-dovrn overhaul . . reassemble . . and adjust the most intricate components of today's precision-made chain saws.

Symptoms of common saw failure are detailed and trouble shooting techniques are mapped out to speed up repairs. The writers-mechanics themselves-have not only produced a simple, concise, easy-toread book, but they have included 300 close-up photographs, exploded view drawings and diagrams to let you see exactly how repairs and adjustments are made. The manual sells for $3.35.

IVRITE: Technical Publications, Inc., 1014 Wyandotte St., Kansas City, Missouri 64105.

Deoler Disploy Cord

Timber Engineering Company (Teco) has announced the availabilty of a new display card illustrating various types of structural wood fasteners and component fabricating equipment in the firm's product line. Measuring 11"x18", the card can be easily hung on a wall or attached to a counter for efective presentation.

Illustrated on the new Teco display are such products as joist hangers, framing anchors, floor bridging, truss plates, split rings, shear plates, post anchors, special angles, post caps, plywood supports, a pneumatic nailiirg gun and a new wall panel assembly jig recently developed by Teco called the "Uni-Jig." A separate panel is devoted to each product showing an illustration of the pr"oduct itself and how it is used in actual application.

Teco's new display can be obtained without charge.

W'RITE: fimber Engineering Company, 1619 Massachusetts Avenue, Northwest, 'WashingtorS D.C.

Dealer Aid ls Free

Toriff Problems Report

The Hardwo.od Plywood Manufacturers Association has released a new booklet, "Report-Activities In Opposition To Tariff Reduction," which outlines the major effolt expended by the association on behalf of the domestic industry to have hardwood plywood removed from the list of commodities subject to tarifr reduction in the current GATT negotiatio'ns at Geneva, Switzerland.

Door Hqrdwqre Cqtqlog

A new, full color, eight-page catalog containing complete product information on door hardware for residential, insiitutional and commercial buildings has been produced by Dexter Industries, Inc., Grand Rapids, Michigan.

The illustrated catalog features the Dexter's Dexlock and Duralock lockset lines, plus the company's complete line of accessory trim, entrance locks, auxiliary locks, mail plates, door closers, screen and combination door hardware, knobs and backplates, sash locks and sash lifts, and sliding door locks.

WRITE: Dexter Lock Division, Dexter Industries, Inc., 1601 Madison Avenue S.E., Grand Rapids, Michigan 49502.

Wood Fostener Cotol'og

A comprehensive catalog presenting inforrnation on the complete line of Teco structural wood fasteners is available without charge from Tlmber Engineering Co.

Described are such products as joist hangers, framing anchors, post caps, inIine joist connectors, split rings, shear plates, trrss plates, spike grids, special angles, plywood supports and floor bridging.

Industry resistance to further tariff reduction was felt absolutely mandatory based on the following factors:

(a) Imports now account for more than 50 percent of the domestic market'

(b) The importers do not need further reduction of tariffs in order to retain the share of the dornestic market which they now enjoy.

(c) Most of the hardwood plywood industry is located in areas of substantial and persistent unemployment.

(d) A significant number of hardwood ply'lvood mills have closed their doors since 1955.

The booklet sets forth the reactions of senators and congressmen, as well as those of the United States Taritr Cornmission and the Trade Information Cornmittee after the facts in the rnatter were presented by the association.

The booklet is available in single copies at no charge.

WRITE: Hardwood Plynvood Manufacturers Association, P. O. Box 6246, Arlington, Virginia 22206.

Concrete Ploced by Mochine

Placing vermiculite insulating concrete by machine is the subject of a folder titled "Machine Placement," issued by the Vermiculite Institute. By this method, large areas of roof deck can be placed in record time. Jobs with limited access and decks with curwed and irregular surfaces are handled easily.

Procedures for sampling the concrete and for determining densities and cornpressive strengths are given.

WRITE: Vermiculite Institute, 208 South La Salle St., Chicago 4.

Recently-introduced products included in the Teco catalog are: an adjustable pos,t a.nchor designed for use with 4x4 posts, a one-piece post cap for connecting posts to beams, and an "all purlrose" framing anchor that can be precision-formed on the job site into any one of six different configurations for rafter to plate, joist to header or stud to plate applications.

'WRITE: Timber Engineering Company, 1619 Massachusetts Avenue. N.W.. Washington, D. C. 20036.

Woll& Ceiling Poneling Brochure

A new, envelope-size brochure on the 1964 line of plastic-finished Marlite wall and ceiling paneling, featuring attractive four-color room illustrations. has been in-

troduced by Marsh Wall Products, Dover, Ohio. The brochure-6" high and 3r/+" wide-tells how the washable paneling can be used in every roorn of the house. Eyecatching family room, kitchen. dining area, bathroom, and living room installations are included in the brochure. To obtain copies of this new general line stufrer,

WRITE: Marsh Wall Products, Dover, Ohio.

CIARK E. McD0NALD, managing director, Hardwood Plywood Manufacturers Assn., reviews the "ReportActivities in 0pposition to Tariff Reduction" relating to hardwood plywood. Copies are available free.

New General Line Stuffer

'(^l

l.r

Aluminum Sqwmill Corrioges Offered for Generol Use

Aluminum sawmill carriages produced by Union Iron Works, Spokane, Wash., went into operation about fir'e years ago in tv'o Boise-Czrscade Colp. salvmills. Results ale so good that the speedy, Iightweight units

-either frames or full carriages-a1e being offered for general use.

Weight savings of 40 per cent are achieved in the aluminum carriages. This translates into a ten per cent increase in cut while reducing steam consumption 25 per cent.

William D. Roberts, president of Union

Iron Works, said that to the sawmill operator this means: (1) In single cut application the cut can be increased by eight to ten per cent; from six to ten per cent in double cut applications. An increase of ten per cent for a mill cutting 40,000 board feet means a cash saving of apploximately $65 per shift, $32,500 per 500 shifts. (2) For electric drives a porver saving of approximately 30 per cent can be made. In a mill using a 150 hp drive, this represents a saving of about $4.16 per shift, or $2080 per 500 shifts.

Items 1 and 2 thus save approximately $34,580 for 500 shifts, an amount exceeding the initi,al cost of the equipment, Roberts said.

"Although these caniages are light and have high speed response," Roberts said, "they have the ability to remain flat on the track at all times because of the low center of gravity. Approximately 60 per cent of the u.eight is concentrated below the top of the bed plates. We feel that the aluminum carriage is one of the answers to the many problems facing sarvmill operator in years to come."

add up to major savings through use of aluminum sawmill carriages. Sawyers report the aluminum carriage has

a "cushioning effect" which absorbs vibration, is quiet in operation, accelerates more rapidly and smoothly, runs faster, and stops much quicker.

WfIITE: Union Iron Wolks, East 217 Montgomery St., Spokane, Wash., attention E. C. Harvey, sales manager.

8713 Cletq $t1ss1Downey, Colifornio LCL & Direct Mill Shipments

WE HAVE AN UNUSUALLY LARGE INVENTORY OF LONG DIMENSION

TWX: 714-869-7562

STRABLEWOOD QUALITY:

Hordwoods Softwoods

Stepping Dowels

Mosonite-MorliteUpson BoordsBruce Flooring SERVING DEATERS FOR 58 YEARS

255 SECOND STREET Ooklond 7, Cqliforniq

HIGH SPEED, light weight and stabitity

Doors Open Wqy lo Deoler Profit

Lumbear dealers can increaso profits and get a share of the multibillion dollar residential home improvernent market by taking advantage of Simpson Timber Company's intensive "Doorways to Better Living' promotion.

Through the use of displays, point-of-sale material, local newspaper ads and direct mail, dealers can promote to their customers the impoortance of giving the entryway a new look with a Simpson door, including the Hospitality and Symphonic lines as well as the new Twinsert combination storm and screen door.

Four panel'desigrrs are available in tho Hospitality line: Sequoia, figured grain redwood plywood grooved 1" on centers; I{allmark, a raised fir plryood panel framed with a moulding; Cbunterpoint, a panel of tempered Counterpoint design hardboard; and Fleurde-Lis, fir plywood with three raised lauan plywood panels and four brass fleur-de-Us medallions.

{he T\ilinsert combination storm and screen door is a handsome companion when used with any of the Hospitality entra.,nce doors.

WRITE: Simpson Timber Company, 2046 Washington Building, Seattle, \Mashington.

For further information on loY oii iP".iul automated highlJeed'milling, gluing and fin-,i',ing equiPment can serve y-our -Patticular needs - Please contact our representative' todaY.

Two New Product Disploys

Forrest Industries, manufacturer of particleboard and plywood products, is now offering dealers two new product displays. Approximately 18" wide by 26" high, the displays exhibit Forrest Wood Block Flooring and Forrest Wood Strip Flooring. The Wood Block display consists of four 9"x9" blocks, two each of Autumn Oak and Kashmir Walnut. The Wood Strip display contains five rows of wood strips,

Both of these nationally distributed floorings are manufactured fro'm graded wood particles which are bonded together by synthetic resins under pressure and heat. They are factory finished with vinyl, need no sanding after installation. They possess the natural beauty of wood. More durable than oak or maple, this low-cost flooring is highly resistant

CAIIFORNIA IUMBER IAERCHANT

The displays are available to all dealers who stock Fomest flooring, A heavy wire easel on the baek per"rnits the displays to be set up conveniently on either counter or floor. Hanging eyes on the back allow them to be hung on walls.

WIIITE: Forrest Industries, Dillard, Ore. New Hordboord Siding

A new design in vertical grooved siding with the g:rooves spaeed 4" on center has been added to the Armstrong Cork Company's line of factory primed hardboard siding, J. O. Sampson, manager of lumber dealer sales has announced.

The new siding is available in both 4'x 8' and 4' x 9' panels, S,ampson said. Armstrong's standard vertical g:rooved siding panels u'ith grooves spaced 8" on center will remain in the line.

Wall, Counter or Floor Display

Smqll

Log und Core Mill

New from M, A. Ward Corporation comes the Ward Small Log and Core Mill. It is a highly automated, high speed mill designed exclusively by M. A' Ward for increased production and efficient utilization of small logs and peeler cores.

T'his specialized equipment will cut up to 10,000 board feet per hour from logs 5" to 76" in diameter-or an average of eight logs per minute.

Four to six high speed, carbide tipped saws are ar"ranged lo cut 2" and 4" cants at the same time with only one pass through the saws. A specially desig'ned dogging system grips the log securely during and after it is sawn. This eliminates tur-ning or' twisting, thus providing a smooth and extremely accurate cut.

Push button controls perrnit the use of only one man for the entile operation from the trim saw assembly to the edger table.

WRITE: M. A. Ward Corporation, R. 1, Box 666, Eugene, Oregon.

Free Cobinetwqre Merchondiser

A four-color "ser.ve yourself" display rack for Lenape Ceramic Cabinetware is free with an introductory ofer of 60 blister pack cards of knobs and drawer pulls that retail for $58.80, cost the dealer $36.00 and feature a iow price of 986 per card and beautiful American craftsmanship that create fast turnover. The display for wall or counter creates impulse sales, makes selection easy, keeps merchandise neat.

WRITE: Lenape Products, Inc., 108 Stokes Ave., Trenton 7, New Jersey.

401 Tenth Ave. Ooklond, Colif.

Phone 834-1464

TWX (4rs) 89r-9104

Acousticol Ceilings ol N.Y. Foir

Mone than two-thirds of the living space of the Contemporary House of Good Taste at the New York World's Fair will have acoustical ceilings by Celotex. Architect Jack Pickens Coble selected Celotex ceilings for all three bedrooms, study, family room, hall, kitchen and utility loom.

Plastic-Coated Bolero tile (foreground in photo at left) will be installed in the kitchen and utility loom ceilings because of the tile's high u'ashability and lace-like pattern of miniatute drilled perforations. Fot' the bedroom, Coble selecterl Riviera incombustible mineral fiber tile (background at left) because its striated desinn and squal'e butt edges produce lhe appearance of a nronolithic ceilinE.

All species of Pocific Coost Softwoods. Speciolizing in prompt shipment of White Fir Dimension ond Resown Pine Commons LCL from yord stock. Customer milling. Serving retoil lumber deolers ond industriol users. Give us

"Our 5 truck fleet brings our mills to your d00r"

Bolero & Riviera Tiles

Two new white-on-white ceiling patterns, called Monterey (foreground in photo at

Monterey & Honeycomb Tiles lisht) and Honeycomb (background at right), have joined The Celotex Corpora-

Spioliasin Quality lmported Hardwood Plywood

IAUANoSE:N'BIRCHoSHINA

DEPENDABLE DELIVERY

Exclusioe Pan Asia Board, Itnporters

PATI ASIANC TRADING COTilPAI{Y, INC.

tion's line of designer ceilings. Both patterns are featured by a raised plastic overIay that creates an emboss€d effect, in keeping with the newest trends in intcarior decoration- Honeycomb ha"s a distinctive, nondirechional raised design, while Monteney's overlay pattern is highlig:hted by golde,n metallic accents. Both tiles have washable firdshes and E-Z inte'rlocking joints to inzure accurate aligament and level installation. Avai,lable in 12" v 72" x 12' size.

TffRITE: The Celotex Cor.poration, 120 South LaSalle Street, Chicago 3' Illinois.

Aword Msdel Wordrobe Doors

"Mrs. Fra.nklin West" (in real life Mrs. Jon Arnett) demonstrates the Stalwart Metal Bi-Fold Wardrobe Door in the award-

winning Fra.nklin West model apartment at trhe recent Los Angeles, Ilorne Show. Stalwart Redi-Shelf Metal Expanding Shelves were a,lso featured.

These unusual and attractive metal doors for all wardrobe and closet areas are also ava.ilable in top-half louwed, raised molding paneled, and flush paneled models. Their clean, classic styling blends with any interior decor and unlimited opening possibilities are provided through the use of cornbinations of multiple stock door sizes. Stal' wart doors provide a lifetime of service' since they are not affected by warpage or extremes in temperature . t'hey are ideal for new home eonstruction and older home modernization.

WRITE: Stalwart fndustries, Norwalk, California.

Seen at L.A. Home Show

5 Carlow Company

Warehouses

lo Serve All Soulhem Colifornio Deolers *

l7O3 N. 8th Street

COLTON, Cqlifomiq

TAlbot 5-0672

I l38l Brqdley Ave.

PACOll,tA, Cqlifornio

EMpire 9-5208

738 Ecst 59rh Stue€t

LOS ANGEIES, Colifornio

Pleosonl 2-3137

6807 McKinley Avenue

tOS ANGEIES, Colifomio

Pleqsqnt 2-3136

25lO N. Chico Sheet

E[ l/lONTE, Coliforniq

Gllbert 3-7345

CUmberlcnd 3-3303 *

MORGAII OO|IRS

lor Every Use

M400 Interchangeable Panels

Entrance 0oors-All Tyles *

SED0RC0 Louvers & Colonial-Modern llardwood

Flush Panel Doors *

FTUSH DOORL

ASH_ITAIIllGAI{Y _8tRCH_

MASOlIITE_BEECH *

FIR PIYWI)OD_

JAPA}IESE PTYWO(ID *

NORDCO DOORS

IOUVER DOORS

3 PANEI DOORS F.3

FOUR PANEI RAISED F.44

X.BUCK FRONT DOORS

sAsH DOORS F-13

RAISE PANEI I.OUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE'

TOUVER BTINDS

AAONTERFT WPE DOORS ,.SOIITHERN AIR'' DOORS *

Estoblished t896

WHOTESAI.E ONIY * i/lembcr

Southrm Collfomlq Door tnrtltutc

Lettctrs

California Lumber Merchant. Dear Ole,

We are happy to renew our five subscriptions to the California Lumber Merchant, which has become such an important part of a Lumberman's life.

If for no other reason than the years of blood, sweat and tears, which our beloved Jack Dionne has given to the publication, it should continue to be supported and read by our Lumber Industry as tribute to him.

Most sincerely,

Paul B. Fritchey, Palm Avenue Lumber Company, Alhambra, Calif.

California Lumber Merchant.

Dear Sirl

Even though I am working out of a medium-sized wholesale yard in far-away Philadelphia I still like to read about what's going on in the business in the West. So put me back on list.

Incidentally, I was glad to see that you have expanded your new products section so much. I like that best of all in the magazine.

Regards, Rudy Marable Appalachian Lumber Co. Philadelphia, Pa.

Snrdng this month, Rudy, we haue another new section called Nnw LTTEnATURE. We hope eaeryone will find, it an interesting and, profnble add,ition-Editor.

Ole May

California Lumber Merchant

Los Angeles, California, USA

Dear Mr. May,

This is to thank you for your letter of the 17tlt and for the courbesies extended to Snow Davis on his trip through your part of the United States. Your coopecration is very much appreciated.

Yours Sinceorely,

Don Barnes

Director

Timber Deve,lopment

Association of Australia

61-65 WentwortJr Ave. Sydney, Aushalia

California Lumber Merchant

Dear Mr. Cook:

I'd just like to know why you use all th,at space up on all the Hoo-Hoo garbage.

What's the matter with those buzzards, don't they have anything better to do?

Name Withheld

Seattle, Washington

California Lumber Merchant

Andrea Sanders, Circulation Manager

Dear Miss Sanders,

I am writing to ask if you wouJd please fo'nward my husband's subscription to our summer home in Newport Beach.

It will be for just the August & September issues, but we don't want to miss a single issue. Not after 23 years of continuous subscription with the Merchant.

My husband is quite active in the lumber business and likes to keep up with the latest building materials nen\rs. Myself, I like to keep up with the women's acbivities,

Attached is a card with our Newport address and our regu- lar address.

Thank you, and keep ten coming.

Sincerely,

Mrg D. E Friese Newpor.t Be'ach, Calif.

Home Lumber Joins LMA

Horne Lumlrer Cuntpanr in San Leantlro. Calil became thc rnost recent of rL glrrving list. of firrns to ioin the Lumbcr' -\Ierchants Assocriation. ac<'ording to thc association's Clair Hicks.

Herrrv and llob -Ilt'ver. tht fat}ier and son team tlrtrt orvtr-* anrl milnagcs the lard reccntlv cornpletetl a mo\ic to a brand-ncr- 3t.! alre location irr lhe <lol'ntoun sectiorr of the treninsrrla cit1.

Appeol for Scholorship Funds

r\ trio oI velt'ran Los Angelcs luntlrcrmetr have bc,:n r:ottlirtning this sllmlner to makt'appt'als for gifts antl donations to go to T,eRor''s Rovs' Homt-. a southcln California <'haritr- home lrr ot l,lritns itrr,l for' , lrilclr','rr irom l,r'okt'rr lt,,m,'s.

'flrt'montr is l,eing tlt'positt'rl in tlrc Los Angelcs Hoo-lfoo Clul, \o. 2 Strrr'lt'nt F orrndatiorr. Inc.. a c]rarital,le corporatinn rcgistered with tht: Statt' of Cali[ornia.

'llrt' fund raisers htrle lrointed orrt that" ''a ltrll 100 pcrcent ol cr.e'r'r tlollirr of th,' fund gocs din't'tlr- to thc strrtleut scholalshiP fund for qrralilied l,ovs at tht' colk'gc lelel. Primtrrily. tlrt' sr:hollrships nill l,c in tht {ielrl oI forcslrv arrtl forcst proclutts r.ducation."

Son Jose Plywood Now Higgins

Strn Josc i)lruood & Lrrrnlrt'r (b." orl'nt'd for tlrc lrast scleral lt'ar lrv J. l'.. Higgirrs Luml,t'r Co. of Sart ['t'arrcirico. is tiort opt'rirtirru rrriilt'r thc' nume r,f its paretrt ('()mpany. Addrcss all t'or-r'r'slrorrrlence lo J. I'.. Higgins Lrrrnher Co..2.590 Laflvt'tte. Slrrta (.lara. (lali[orrriir.

Floyd Mullen

(omposilion Shingles

lidewall

DIRECT IIAIT

(Continued. lrom Page IO) surveys that the average reader is faced with approximately 1500 ad messages competing for attention every day of his or her life. That's why it is so important that all the advertising you do of any kind in any media should be professional and well done. Poor, cheap or shoddy direct mail can be far worse than no direct mail at all. Don't use anything in bad taste or try to save money by using "junk mail" to reach customers. It will do more harm than good.

It pays to carefully plan your direct mail program well before you start. Work

out your objectives, what you want to accomplish, who you want to reach, how you want to convey your messages and make the whole campaign, or each individual mailing as attractive as possible. Be sure to use showmanship in your direct mail selling keeping your layouts cleancut and dramatic, and come to the point of your message quickly. Stress customer benefits and always ask for the order in every mailing.

Like your other advertising, direct mail should be budgeted and controlled. In this way you can measure the efiectiveness of every mailing or campaign, and keep your costs in direct relationship to special needs, sales and net profits obtained.

New Monsonio foom Boord

Polystyrene foam board, designed for the insulation of roofs, wallg ceilings and floors, has been added to Monsanto Company's line of plastic construction materials, it has been announced.

D. S. Plumb said polystyrene foam insulation material. called Foam Board, marks Monsanto's entry into a market with potential of over one billion board feet by 1967. Currently the markets total over 500 million b.f.

Some of the potential insulation applications for the new building material include cold storage and residential buildings, beer coolers, warehouses and others.

for AII Deoler Producfs

Slob Doors

Wood Windows & Sosh

Aluminum Windows

Aluminum Screen Doors

Louver Windows

Woodfold Accordion Doors

Redwood Cupolos

Nqvqco Rigid Vinyl Pqnels

Douglos Fir Plywood

Hordwood Products

Hordboqrd Products

Pqrticle Boord

Box Gloss

Door & Window Frqmes

Bessler Disoppeoring Stoirwoys

It can be used in both industrial and architectural curtain wall panelso as a perimeter or wall cavity insulator, in pipe and equipment covering and a myriad of other applications.

"The new plastic foam board is strong, rigid, lightweight, permanent and easy to install. In addition, it possesses exceptional thermal properties, acts as an efiective moisture barrier, bonds to other surfaces easily, provides an excellent surface for plaster cement and can be laminated with a wide range of materials," Plumb said.

The polystyrene foam is offered in lengths up to 12 feet, widths up to four feet and in thicknesses up to nine inches.

For a technical bulletin write: Department 804, Monsanto Company, 800 N. Lindbergh Blvd., St. Louis (63166).

Robert Riordqn to G-P Sales

Robert V. Riordan has joined the western pine sales department of Georgia-Pacific Corp., at Portland, Ore., according to Thomas C. Houston, manager western pine sales.

Riordan will assist in sales of production from the company's western pine mills in eastern Oregon and northern California, mainly the fifty million feet oI lumber from the Pilot Rock mill near Pendleton, Ore. Lumber sold by G-P's western pine depart-

ment includes western pine and associated species: Douglag fir, larch, spruce, white fir and incense cedar. Riordan has had wide experience in lumber and plywood production and sales, and moves to Port' land from Turlock, Calif. He was sales manager of the Herbert A' Templeton Lumbir Co.'s La Grande, Ore., mill until 1959 and sales manager of Snider Lumber Products of Turlock, Calif., in 1960 anil 1961 and was most recently with Picker' ing Lumber Corp.

Riordan attended the University of Ore' gon and Oregon State University. He was born at Haines, Ore., and was graduated from Eugene High School.

Fortified with SRO-lol to protect the beouty of the redwood from destructive elements. Only heoted-treoted oils ore used. Contoins no rosin. Strong durqble film no crocking. Sdcurity Pqints mqke the perfect Redwood finish.

I W;//i,* R*,I Co*pantr

-Importerg and BrokersPLYWOOD & LUMBER From tbe Oricnt

REpublic 14726 O 1996 West Washington Blad. O Los Angeles 78, Calilornia

STERLING'S NEW SHOWROOM AT CHICO YARD

(Continued lrom Page 6)

ated under the name of Adams Lumber Company with headquarters in San Francrsco.

A couple of near legendary guys, Frank Duttle and Fred Say.", w"re it'the helm even in those days and when they moved their headquarters to Oakland in 1916. they decided to change the name of the outfit. So they threw Frank's fedora on the floor and started tossins names into the hat for the new corporatiJn. Fred drew

the slip of paper ,with Sterling Lumber Company on it, today one of the best known names in California retailing. Frank Duttle retired as president -of the company during the mid 50's and is now living the life of a gentleman rancher up Sonoma county way, while Fred Sayri remained on as secretary-treasurer and general manager until the early 60's. Fred now lives in Orinda, but the travel bug's got him and he's pretty hard to locite these days.

The current president o{ the Sterling organization is Sabin Carr, former vicepresident and a long time stockholder in the firm. H. C. Edmonds is vice-president,

and Lloyd Carter has succeeded Sayre as general manager and. secretary-treasurer.

Sterling outlets which have been expanded, remodeled or completely rebuilt within the last l0 years include those at Redding, Red Bluff, Chico, Roseville, Folsom, Placerville, Oakley, Mountain View, [,os Gatos and Santa Rosa. The company also operates yards at Willows, Morgan Hill, Hollister, Saratoga, Petaluma and Oroville. Remodeling plans for Morgan Hill, Hollister, Petaluma and Oroville are currently on the drawing board, Oroville taking priority due to a recent fire which destroyed the yard's warehouse and damaged its store.

Fire Losses Up

\'{ajor fires took a $1118,500.000 lritt: out of American pockets last I'ear. the National Fire Protection Assot:iation has reported.

The l96il loss total approat'hed thc re':ortl high of almost $i125 million set in 1960. lt was an ertremelv sharp rise from the relativelr' '"good"' 1't'ar o{ 1962" u'hcn similar large-loss fires in the t'nited Statt's cost nearlt' $205 miliion.

The reliort, t'ompiled annuallv bv the international fire safetv organization. includes onlr' fires indir,i<lually causing- a quarter million dollars or Inore in damaec. Tht'se are the fires rrhich in most itrstatrt't's

startetl small but grew to destmt tive sizc lrecause of failure to use adequate protct'lion rrreasures. NFPA points out.

Seven major forest fires c'aused $.1 :1.:126,100 rvorth of damage to U. S. timbcrlands in 196:J. There r,r'ert six such fires the previous vear" but los-"es u ere held to 53.,1.00.000. Almost $U.500,000 of the l96ii loss was creditcd to the Atlantic (iountl'. \. J.. fir'e llhir:h swePt over l[.i3.150 acres.

According to the NI"PA analvsis of 1963 lruilding fires. r'onstnrc'tion leakness. ahserrce of protet'tive sprinkler and alarrn systems. and the hazartls of t'ontents ruere the principal r('asons rvltr- minor fires nt're not stopped br:fore thev be<'ame mnjor TOSSES.

Pell Coble Cutfer Sold

\1lor,.e-Starlett Products Company. originators and manufacturers of the impact type wire rope cutter, has acquired Pcll Calrk' Cutter Companr'. originators and manul'acturt:rs o{ hvdraulir. $.ire rope cut. ters. 'f'he Pt'll Factorv rvill continue operation trs thc Pell Cablc Cutter Division of N{orst.-Starrett Products Companr.. Phil S. Pell. irrr r-ntor ,,f the hydruuii. lr ir,, yr,1,e r'utter and long-time president of the firm bearing his name. u'ill be associated nith tht-' neu, ('ompany as an t'recutive-consrrltant.

Administrativc. marketing trnd pro<.uremt'nt functions of hoth firms hale lreerr t orrsolidated at \lorse-Starrett ht'trdouarters. l2()l lglh {r't,rrue" Oukland. (.lliforrria.

MAN ON THE FIRING IINE

(Continued. lrom Page 16)

the first customer contact with a counterman to the final delivery of material. The dealer must stand ready to process the order as quickly as possible, suggest experienced contractors if he does not have carpenters on his staff, and arrange financing, if desired. In other words, the dealer must live up to the slogan-('Qng-51ep service."

Some dealers have had good success in the home improvement market by concentrating on a certain room, such as the kitchen or bath. These specialists figure

that a satisfied customer will return aeain for assistance in other rooms. Other dealers survey their market area and try to meet the needs of the majority. If there are many houses with unfinished basements, for example, a dealer might concentrate his promotional efforts in this area. Dealers near a major development of smaller houses may focus their promotion on garages or room additions.

unusual installation with a prospect or a banker charting a loan plan for a family. These aids are available, and the aggressive dealer takes advantage of them whenever necessary.

We have always found the most successful lumber dealers to be those who took the time to plan merchandising programs that would stimulate interest in major home improvements. These dealers know that the home improvement market remains steadv through the years, and actually increases each year as the number of houses goes up, while the new home market is much more closely allied to curMAKE

The dealer, like the soldier on the front line, still will find it necessary to call for specialized help. This may be in the form of a contractor inspecting an older house a sales representative discussing an

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mind _ you con olwoys depend on United to fill oll your Pine ond White Fir needs.

rent business conditions. In fact, long-time Marlite dealers report that their remodeling business usually goes up during oobad" years !

Another "plus" {or the dealer active in the home improvement market is commercial remodeling. Once he has established himself as a remodeling specialist, local businessmen will begin to rely on the dealer for big ticket commercial iobs. Dealers who can plan u ba.emeni or kitchen project {or the homemaker can modernize a store or enlarge a restaurant for her husband. The improvement market. therefore, is a double barrel sales tool -home and commercial.

A well-planned merchandising program geared to efficiently serve the remodeling customers' needs will mean increased dollar volume per job and greater profit in the long run.

Weslock Exponsion Progro'm

An additional 15 acre plant site and buildings in Los Angeles has been purchased by Weslock Company as part o{ a $3.5 million expansion program, Ernest Cipriano, president, has announced.

Weslock, a manufacturer of residential locks and builders' hardware, €xpects to

occupy the new 130,000 square foot plant and offices early next year.

Weslock engineers are engaged in designing manufacturing facilities and processes for the most advanced and automated production.

has acquired this olant and site in Los Angeles as part of their expansion program.

Moore Veneer Dryer Instolled

Nloore Dry Kiln Company ol Oregon has recently completed manufacturc and installation of a four-deck. l8-section [-niJet vt'rteer dryer. an In-Line typc outfcetl section and two mechanical venecr {eetlers at the Vancouver Plywood (iompanv plant in Springfield, Oregon.

Initial tests and production runs of the new Moore tlni-Jet Dryer have shown impressive results in reduced drying time and increased production for the amount of floor space utilized. Compared with th.e Iatest conventional type veneer dryers, the new Moore Uni-Jet Dryer cuts drying time by 50/o or better. Drying is extremely uni-

form. resulting in high quality veneer rvhich is llat and elastic. without cracks or disr:oloratiorr. Important fuel cost eltrciencies are also said to be olrtained.

l-ach of the trro \{oore PAC ft'eders will supply two decks with a continuous llorv of veneer sheets. The In-Line type outfeed section is designed to simultaneously deliver vetteer from the f \^o toD rlecks onto a sorting table at the left o[ the dr1er. and from the two bottom decks onto a sorting talrle at the right of the dryer.

This new veneer production equipment, described as the most modern available. is the first to be installed I'y Vancourer Plvwood Co. at Springfielcl.

Celotex Soles ehonges

W. D. Gahrine, sales rt-presentative for The Celoter Corporation. has been transferred to the compaul.'s Santa Barlrara territory, according to C. L. Ilenson. manager of Celotex's Los Angeles sales distlict. He formerly was assigned to Los Angeles county.

Allen A. Lasko has been appointed roofing representatitve {or The Celotex Corporation. according to G. L. Benson, Lasko, a l4-year veteran in the building industry, will call on building marerials dealers. wholesalers, and builders in the Los Angeles county area.

FOR INVE NTORY FILL.INS

DOUGLAS FIR DIMENSION IN PACKAGED LOTS Stock Avoiloble F.O.B. Trucks . Vernon Yord or long Beoch Dock Toll Free

ASSOCIATEII REDWOOD frlltts

Redwood From Reliqble Mills

Los Angeles LCL Yqrd

o Dry Aye & Btr

o Fence Moteriqls . Gorqge Door Siding

o

Exc lusiye Rtpresenta tittes

c Spec-ializing in 22' to 28' straight construction old, growth production

o

all

o

BONNINGTON TUMBER CO.

UNUSUAT STORY

(Continued lrom Page 42)

Wnbwle Dirtributof -

TO CALIFORNIA RETAIL YARDS

430 40th StreetOAKTAND

(Moiling oddress: P.O. Box 3041, Ooklond, Colif.l

and PHONE: Olympic &2881 TWX: OA4IO

"ham" radio operator for over forty years.

Teco Exponds Glulqm Work

introduced. Daily restorative maintenance once involved sweeping, waxing and bufiing and took approximately 2 to 3 man hours each day. Today this has been reduced to simple sweeping to remove surface dust--an operation requiring much less time.

With it all has gone an added Watco benefit: floors that are skid-free for basketball, but still smooth enough for dancing.

The beginning of the Watco story in this country was unusual enough to match the unusual qualities of the product, itself. For it began with a hobby. Guy H. Dennis, now president of Watco-Dennis Corp., of Santa Monica, California, has been a

As Guy Dennis himself relates it, 'oOne of my fellow ohams' was a chap in South Africa. He was distributine Watco Danish Oil Finish in that countf on behalf of Watco, Ltd., the English company which originally developed the product. He told me about Watco during our 'ham' radio conversations and he sent me some samples.

"f was in the building and developing business at the time-and somewhat skeptical alout what he told me. But after testing the product, I got so excited about it that I just about took the next plane to London-and came back with a 99-year exclusive license to manufacture and distribute Watco Danish Oil Finish and other Watco products throughout North America and the Far East.

Timber Engineering Company has announced expanded activity in quality control, inspections, testing and certification of gluedJaminated ,rrood products. Teco is a Ieading independent testing and certification agency for wood products, active in particleboard and plywood in addition to expanded activity in glulams.

Elmer F. McDade has been named supervisor of structural glued laminated timber inspections, wlth his field office in Santa Rosa, Calif. Previously McDade operated the McDade Timber Laboratory, specializing in glulam inspections rrrd t".iing. Before that he was staff wood technologist and quality control supervisor for Fluor Products Company, for four years.

SUTTTE KELLER LUffTBER CO., INC.

I,IARKET PLAN FOR DEAIERS

(Continu,ed, lrom Page 14)

build and sell some homes. The other twothirds supply WRH construction compo. nents to their local builders who perform the construction and selling functions.

Almost every dealer points to a difierent element, or combination of elements in the WRH program, as most important for him. One credits the immediate sale of four houses to color coordination of his model home. One dealer reports the WRH

merchandising plans and materials brought him his first successful model home operation. Another found in the engineering manuals and field service the needed guidance to build a component fabrication plant.

The WRH financing plan, one of the elements strengthened during the year, has been little used to date. But it provided WRH dealers assurance of construction and mortgage money available at competi. tive rates if the dealers encountered difficulty arranging financing through their reqular sources.

Most dealers and their builders have constructed homes of local design. However. the WRH architectural service currently includes 38 basic plans in a range of architectural designs. Furthero the service incorporates frequent new designs of recognized architects and home designers.

Other dealers have found the WRH custom advertising service and the publicity manuals and materials as valuable ingredients in successful, profitable sales of new homes. The sales training program includes manuals, films, product knowledge, presentation and closing techniques, and prac-

s"c$3(

CAR UNTOADING ' IUMBER SIORAGE O IN TRANSIT NAIIIING MOLDING

tice sessions. It took more than a year to finalize the sales training segment, but it now is being introduced to participating dealers.

The four pilot phase dealers who have u'ithdrawn did so for diverse reasons. Abmptly changed local market conditions was the cause in one instance. Two dealers with their own programs for selling homes chose to continue with their plans. One dealer just didn't activate the WRH program in his market.

W-eyerhaeuser regards the new marketing programs as a major extension of the firm's il0-vear efiort to aid dealers in promotion of home sales; development ol

WRH is the most dramatic action by the company since it announced its concentration on "end-user marketing."

The company is evolving other marketing programs to assist its dealers in succe-.sful, profitable sales to other markets, Aram explained. "But new home construction is the biggest single market for wood products, so this appropriately gets priority attenlion," he commented.

The Weyerhaeuser Registered Home program is a product of the marketing planning function introduced at the company rvhen it recognized its wood products division three years ago. Marketing planning is headed by J. P. W'eyerhaeuser; the

departmeng activities include marketing research, planning, and merchandising; WRH combines all three.

New Fibreboord President

George W. Burge-"s has been elected president of Fibreboard Paper Products Co.p., .u.""eding the late E. W. Carey. Burgess, 58, was previously vice presi' dent o{ marketing. Before joining Fibreboard in 195U he had been vice president of the Dole Corp., Honolulu.

The company also announced the election oI Andrew S. Halley to senior vice president and director.

CUSIOM MIIIING . STEAAA DRY KIIN

7125 TELEGRAPH ROAD, tOS ANGELES, 9OO22, CATIFORNIA O PHONE 723-3221

JA|l|t$ [. ]|ALt [0.

Monthly lumber Focts

Sawmills of the Douglas fir region slowcd slightly in June from the May pace, but for the first six months of 196{, lumber output at an estimated 4.621.109.000 board feet. was thirteen percent above last year's.

With the,"e figures, the W'e-st Coast Lumbermen's Association also reported that orders eased ofi slightly in June. but for the half-year orders at 4,489,688,000 feet were nearly ten percent ahead of a year ago.

Llnfilled orders. a{ter rising slightly in

IIay, slipped a little in June and stood morc than six percent under a year ago. Cargo salcs to east coast and California are up this year, but lumber export-s are ofi slightly.

The rveekll alerage of West Coast lumber production in June was 175,05{1.000 b.f. or 11,0.4% o{ the 1959-6:J averag('. Orders averaged I66,943,000 b.f.; shipments 175,699,000 b.f.; weekly averages {or \,Iay \{-ere production 179,95:1,00t) lr.{.; I13.5/c of the 1959-6:l average; orders 167.815"000 b.f ; shipments 17(r.,140.000 b.f.

Six month of the 1964 cumulative production ,tr,621,I09,000 b.{.; six months of 1963, ,1.073,539-000 b.f.; sir months of t962, t.122.125"000 b.f.

New IHPA Associote Member

Frank A. Conkling Company, Commerce Title Building in Memphis, Tennessee. has been n'elcomed into the growing associate membership of the Imported Hardwood Plywood Assn., according to IHPA acting prexy Joc Durra, of Getz Bros.

190 Norrh Willow P.O. Box 415, Riolto, Colifornic Telephone: 87 5-2060

BIG UNDERCOVER OPER,ATION AT KING'S RIVER (C'ontinued lrom. Page 13)

Another big chunk of investment went into a couple of new 84' Standard double track kilns. These babies will take a 24A,000 bf charge of some of the sweetest sugar and ponderosa pine we've seen in some time. Production runs approximately 50o/o to pine, the balance in white fir and incense cedar.

Besides the aforementioned paving project-which resembles the parking lot at Candlestick Park or Chavez Ravine-the

most recent capital improvement is King's River's big 42,000 sq. ft. dry shed, com' plete with a 75'overhead P&H crane' Later this year Rose plans to move his planing mill next to the new dry shed, between the shed and the kilns, which will complete his master plan to keep his lumber flow undercover at all times. No more ofierings to the Rain God {or these guys; this is strictly an all weather operation now. Looks to us like King's River Lumber's cute little "Sugar Pine" ad gal is touting the company for good reason. As she says in this i s s u e. "Everything you ever wanted."

Welsh Returns to Tennessee

Thomas J. Welsh has moved back to Memphis, Tennessee, from Longview, Washington, and has established Thomas J. Welsh Forest Products.

He is the founder of .Welsh Panel Company of Longview, and moved west in 1959 to establish Velsh Panel Company, which is now one of the major concerns in the prefinished plywood panel business. He served as president and later chairman of W'elsh until early this year.

Welsh Plywood Corp. was merged into E. L. Bruce Company in 1958.

CUSS$IEO lDYERnStileposition Wa;rted g2.00 pcr

ling minimum $4.50. All otrer 93.@ per line, minimum $6.00. Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

POSITION WANTED

CTASSIFIED

ADVERTISETTIENTS

S+IPSMAN, 10 years experience in lumber, plywood, wholesale, Igtail, tra.nsportation, distribution. Desires saLs position in San Jgaquin Valley. Preferably for Northern CaliforniJwholesale firm.

(ASe 30) Write Box 120.

LUMBERMAN with 26 yeats experience wishes yard manager's job. Will go anywhere within 5 weltern states. prefe". proni-.iruiing plan, also would like eight-or-more man yard. Salary i" ";t;;;; important thing. Contact Don Rozell, p.O. gox SeO, feaumoni, Calif., Phone 845-3?60.

HELP WANTED

IMPORT PLYWOOD MAN

Large distributor of forest products dealing nationally wishes to expand its Import Plywood Dept. in Portland, Ore. Vi/e desire individual with executive ability who possesses background in sales of imported hardwood plywoods to dealers or industrial accounts or whose background is related to this activity. This is career oppor- ttnitV _with top remuneration. Submit all background d&ails. 'Write Box 107.

OLD ESTABLISIIED LUMBER YARD needs two salesmen to call on contractors & industrials. Southern Calif. experience preferred. Salary, car allowanc"e, benefits. Send resume to Box 110.

EXCELLENT OPPORTUNITy for an experienced retaj.l lumber selesman prcferably with heaw eonstilretion arrd industrial followt1qg. For full .particulars phone or write LUMBER CARRIER SERYICE, 755 East ,,L', Street, Wilmington, Oalif. phone Spruce 5-6429 or TErrninal 5-6606.

LONG ESTABLISHED experimced industrial experience.

LUMBER COMPANY desires services of lumber salesman. Write Box 128 stating

' CREDIT MANAGER

We want a top man for permanent position as credit manager. Must have experience in the industry. Salary commensurate with ability and experience. Fringe benefits include: pension and profit_ sharing, medical insur:ance, etc. CalI Mr. SieverJ at Fisher Lumber Co., Santa Monica, Calif., EX 5-09b6 or EX g-g?bb.

YOUNG AGGRESSM SALESMAN wanted by established Bay Area.wholesaler, principally for outside work promoting new prod_ uct line as well as expanding existing sales in lumber and ivood products. Salary plus commission. Auto expense and expense acco-unt. All replies kept strictly confidential. Our employe". kno* of this ad. Address Box 112.

LUM^BE-RMIN: looking for a chance to own your own retail busi_ ness ? Not afraid of hard work. Call Bob Marks for appointment

at SPruce 5-1450 or GEneva 0-?531 (L.A.).

SOUTHERN CALIFORNIA OPPORTUNITY FOR TOP NOTCH DEPARTIIENT HEADS AND MERCIIANDISERS-painI, Hard_

ware,_ Lumber, Automotive, Electrical, plumbing, Experiencld men who .have the capability and desire to advance !o management positions with fast-growing home improvement center chain. Send resume to Box 118.

EXPERIENCED LUMBER SALESMAN. Must have following in direct mill sales Los Angeles area. g10,000 year to right man, llus car, expens,e account and good bonus plan. Must be well quafihed. \Mell-established wholesale company with lots of growth ahead. Write Box 116.

HABDWOOD LUMBER EXPERTS WANTED!! fired of fiehtine the tra.ffic- smoo end hcqf.? C*t ^^hh,r+. fiS_hti"S the tra^ffic, smog and heat? Got commuter pains?

Rather be in beautiful, cool Oregon and join a big, big company that sells thousands of c'ars of wood products a month lrom com- fortable chairs ? 'We have openings ior three qualified salesmen. Interested? Reply in strict confidence to Box 124.

enced- in planing, sawmill, cabinet and moulding equipment. N6*trern California. Idaco Dngineering & Equipment Co., aZeS peralta St, Oa^kland, Cafif.

llames of Advertlsers in flris Department gsing a Box l{umber cannot be released. All replies should be aG dressed to box shewn in tre ad c/o California Lumber Merchant, 412 W. Sixth St., Los Angeles, Galif. 90014.

CALIFORNH LUMBER BUYER

Expanding manufacturer and wholesaler of lumber wants man with buying experience for southern Catifornia market. Should know products used and be knowledgeable of mills oatering to C,alifornia. Top compensation for qualified man who will operate in Portland. Send complete resume to Box 117.

EXPERIENCDD outside hardwood plyrvood salesman wanted by aggressive local importer and distributor. Eicellent opportunity for top earnings for capable man. Reply to L. Massing, Globe Inteinational, 9059 Venice Blvd., Los Angeles 34, Calif., Phone uP 0-6456.

EXCELLENT OPPORTUNITY for experimced redwood salesma,n in our Ukirah sales office. hefer man with wholesale background and California following. Hollow Tree Redwood Co., P.O. Box 1?8, phone (707) 462-882L, attention Paul Sparso.

BUSINESS OPPORTUNITIES

MODERN LUMBER & HARDWARE STORE in Price, Utah. 125 miles east of Salt Lake City, Hiway 50, D&RG railway. Location 60 years leader in sales in area. Main street front. Brick store and office buildings 8B20 ft. Enclosed out-buildings 4,700 ft. 336 lineal ft., 24-ft. metal-covered sheds. ,Conctete bloek walls. Inside parking, No inventory. Appr,aised 960,000. Price and terrns variable. To settle estai.e would consider lease or possible trade for Calif. income. PURE AIR, MILD WINTERS, CENTER FOR FISIIING, IIUNTING, BOATING AND SCENERY.'W. E. McIntire, 661 t[ert nom,wood Cout, Ontarfu, Calif., Phe*re 984-0t60.

OUTSTANDING RETAIL YARD, llk acres, modern sales room, ofrces and yard facilities, completely fenced and on spur in rapidly expa,nding Sacramento Valley. No inventory to purchase. Attrbctive terms or long term lease to responsible operator. Write -Box 93.

FOR SALE: Yard in Capistrano Beach, Office, sheds, mill equipment, yt-acre fenced on Santa Fe spur lease. A rare c.hance to take over a going yard at a low cost. No investment in inventory or receivables required. Barr Lumber Co., 1028 East 4th St., Santa Ana, Calif. Phone: KI 3-8231. Attention Ralph Bal<er.

RETAIL LUMBER & BUILDING MATERIALS cated in Nevada. Excellent going business since death of owner. Property, stock and equipment.

EQUIPMENT FOR SALE

FOR SALE RENT OR LEASE

1- Hyster Fork Lift SC 180

.1

Hyster Fork Lift RC 150

1Ifyster Fork Lift RT 150

1- Gerlinger Fork Lift S16

BUSINESS. Lo1950. Sale due to Address Box 106.

2Gerlinger Fork Lifts PH 962 Side Shift

2Gerlinger Fork Lifts PH 862

1- Gerlinger Fork Lift PH 862 Side Shift

1- Ross Fork Lift 71y'2-Ton

May be seen at MacKAY MILL SERVICF,, 822 - 69th Ave., Oakland 21, Calif., Phone 638-9428.

3-ton Ross fork lift in San Bernardino areas. Appraised at 93500, o,ffered now for $2750 FOB its present location. Must be so,ld by August 15. If not interested at this price, send in your bid. If not sold at $2750 by August 1, will go to the highest bidder. Write Box 119.

ONE GASOLINE-POWDRED SWEEPDR _ $250 ABC Lumber Company, Costa Mesa, Calif. Phone MI 6-3261

3-axle dua.l drive Mack truck, 20' Trailmobile pull trailer, 1000gallon water tank mounted on drevrolet, 71zh-ton Hyster fork lift, 3-lt.p. multiplex cut off saw, 5-h.p. multiplex cut off saw, 1?'lumber rolls mounted on sub frame. O'Connor Lumber Co., 1836 'Broadway, Vallejo, Calif.

BUYER'S GU IDE

I.O5 ANGETES

Lumttl AND tunml PloDUcTt

Alpinc forort Productr _--_-_---776-1gll

Amscon, Inc. ..-______-._._..,____...-_-___-_-_HUbbord 3-0962

Angrlur Hordwood Conrpony--.......---..--LUdtow 7-616g

Arcolo ledwood Co. (Kcn Conwoyt.._.WEbrter 6-19lg

Arociofcd lcdwood Atillr-.._...--...---OVerbrook 5-gZ,{l

Atfor [unrbcr Co....-_-..-.___-_....._._._.....-NAdion 7_2326

Avolon /rloulding____-...--_--...-...-...-___...__--DAvir 9-41 l5

Eocl lumbcr, J. Willion_-..-.._....--...._tEpublic l-g726

Eoscr & Co., Inc, -..___Wtbsrcr g-6261

lfrmco lurnbrr Sstrt Co. -.__.__-CApitol 51216

Blilt Lumbcr Co., Inc.---.._..lAymond 3-legl_3-3454

lohnhoff [unbcr Co., Inc...-_.-_-.._.-.Rlchrnond 9-32f5

Brolsch Who.lesole Lumber Co., Chet__--(714, 633-5719

Brools-Dodge Iumbcr Co.._-.-...-_-..--_Ovirbrook 5-8650

Brucc Co.. tnc., E. 1...._--_--..-_________--.Spring 2-2431

Brurh lndurtriol Lumbcr Co.._-_.-..-_--.ntynonj 3-330t

Col-Pocifc Solcr Corp. -..____-.685-6450

Commcrciol Iumber Co...._-_-.--...---.-.-_-_-Sprucc 3-lgg7

Consolidoled Iumbcr Co..---....---.-.-_.-_-...-sprucc 5-3477

Conlincntof /rtoulding Co. ._...__.._.._____. -.__----._625_l 12g

Coos Heod lumbcr & Plywood Co. .-.._.._-_._Sp 5-1179

Descy Co., Ted ---.-._.--_..-_--__ _.685_4680

Doolcy & Co...______-___...-.--.-._--.EDgcwood

Slonton & Son, E J.....---.---.-.--.-.----.----tt dlow 9-5581

Stcphcnron & Co., Gro. l. ----------.....tudlov !-2lll

Sullh & Kcllcr Lunbrr Co.-.------.---.----Gllbcrt 3-8909

Tocomo lumber Solcr, Inc..------------.--...AAUnoy l-5361

Torlcr, Wcbtlcr & Johnron, Inc.------tNgclur 9-7231

Tronsweslern Pine Producls Co.----------ANgelus 8-1831

Tweedy Whofesole Foresl Products -------...----678-5619

Twin Horborr [unbcr Co,----.---...-..----SPrucc 56318

Union Lumber Co. ---.----.-----.-.-- -------------(7 | 1l 512-ft69

United Whlse. tumber Co. --------.---OVerbrook 5-5600

Unilcd Stotcr Plywood Corp.-----.---.-...tUdlow 3-3441

U.S, Plyrood Corp. lGlcndolcf----------.---Cltrur 4-2133

U.S. Plyrood Corp. (!ong !cochl-.---..HEmlock 2-3901

U.S. Pfywood Corp. (Sonto Anot .--Klmbcdy 7-1691

Vcn fdc,

2-588O

Wholoolo Forcrf Produclr Div..-.-----.---..----..583-6()l 3

White, Horry W. ...SPrucc 5-3409

Wifron, Forresl W.------.-.--........-- -----...-..-.------..119-1 47O (A'loc/r{illon, Blocdcl & Powcll Rivcr; !. C. Forcrt Producfr lfd.l

TTEATED

3oxlor & Co., J. H.------.--..--.---------.-.--DUnkirk 8-9591

Downcy Kiln Co. ..--.-.----.-----..--..------.-----SPruce 3-2603

Xopprrr Co., Inc. --.--HUntlcy 2-2852

/vlcCorm ic k & Box ler--.-------- - - - - - - - - --.....17 | 11 87 | -897 4

Son Anlonio Conslruclion Co..--.---..-UNderhill 5-1245

Grorgio-Pocific Corp. (tumbcrt--._-..RAynond 3-9261

Grorgio-Pocific Corp. (Plyvoodt---..--.tAymond 3-9261

Grorgio - Pocif ic Corp.--.-.-.---.----..---..Tf i onglc 7 -5613

Grfr 8ror. & Co.__-__-...__-._-.-..-..-.--._..._..Sylvon O_1767

Globr Intcrnctionol...--....__-_..-__-._.-_-_-.-._Upton 0-6456

Goodmon Lumber Soles, C. F. ._-__-.-._..-_.-.__-.-941-OlOl

Grcol Wo:trrn lumbcr Corp....-__---.------Sprucc 3-.{931

Hollinon A4ockin [umbcr Co. --.._---.-..-_-----.._--685-4506

Honsen Wholesole Lumber Co. .---.._.-_--(213f 793-7SlO

Hoynes Solcs Co. --------------...-.-_.-__-._-...-sylvon O-6482

Hedlund Lumber Soles -.--.-...-..----..-..--_TRiongle 3-2144

Hcrbcrg Iurnbrr Solcr----.-.-._------...--...MUrroy l-63E6

Hlll Lunbrr Co., O, ll--------.--.._lAymond 3-02,13

Hirl & Wood lumber ----....---- --...-._------17 1 tt 545-71 5l

Hobbs Woll lunbcr Co., Inc.____-.__________--AAS-i731

Hoovcr Co., A. t.-.-...-.--..--.-..-.---..--.CUnbrrlond

Worran Soulhwcrl, Inc.--.---..--------.-----FAirfox E-3165 sAsH-DOOrS-t ttlwolx-scrEENs ,{OUtDlNFCUlrDl}lG ril^ll]Al]3

Arlcriq Door Co., Inc.-----.-----.--..UNdrrhill 5-1233

Arociolrd lrtolding Co.-.----..--.-..---.tAymond 3-3221

Big Brn Sorh & Door Co.--.-------------.GEncvo l-35f1

Blur Dionond Compony.-------.----.----llchnond 9-4212

Colifornio Door Co. ot [.4., Thc.--.--..tUdlow 8-214t Colifornis Pcncl & Vrncrr Co.---.---J4Adiron 7-0O57 Corlow Compony-.------.-----.------.----PIroront 2-3 I 36 Cobb Co., T. M..-----.-----.---------.--..-.-.-..----ADoms l-421 | Contincnfof iloulding Co.-.------------ ------.625-1 12t

E-Z Gfidc Door Co. ---..-.-.---.-118-1U5

l9l

Woodworks --.----.-.--.-.---_.------.-.Spruce 5-2544 Independent Bldg. A4oteriols Co..-._-.-"-.-.-----635-8345

lnfrrrfotc Contoinor Corp..-..-___.--.-._._ --------)E

Dondy.lumber Co.

2-531 I

Mohogony lmporfing Conpony.--_-._-.JAUrroy 2-2!01

lAorquorl-Wolfc lunbcr Co. 775-2693

A4orcury Hordwood Lumbcr C.o. _-._-..ANgctut 2-1 123

llullon lumbcr Co., floyd .-..67!-551!

lAutuol A,loulding ond lumbrr Co.-.-...-.FAcuhy l-0EZl

Noinon-Rccd [unbcr Co.-_-.-.-__---...Tlion9lc 3-1050

Ncth tumbcr Solcr, A. W.----.-..-_--.-..Ttionatc 3_2663

Olivrr [unrbcr Co..-----.-.-__-.__--_-._.-.tAynond 3-0O53

Orgood, Robcrt S.-.--..-.--..-_---._-___----_-DU n}ri't 2-E27t

Owcnr-Porlr lumbcr Co...._.--.-.___----.--.--ADomt 2-Sl7l

Oxford lumbcr Co., Rcx_-._.--._---_-...--_-_-__-IZ5-9633

Oxford tumbcr Co., lcx.--.--....--.-._-.__-----.-_-_g35-2E54

Pocifi c Fir Solcr.-....-----...----..._--_-...-..-.-J{Ur rcy 2-3533

Poclfic [unbcr Co., The.-..__-_-.._-.-CUnb.rlond 3-9OZt

Pocific-Modiron lurnbor Co._-..-..-_.._...Sprucc 3-2292

Pon Ariof ic Troding Co., Inc.-..-__-.-.__Rlchm ond 7 _7 S2l

Peirce Compony, Al--.--..-.---..-.--.----.----__NEvodc 6-1009

Ponbcrthy lumbcr Co,---.....-----..---.-..-.-__tudlow 3-,t51 I

Philips, Don, Jr. --.-.-----..--.-._.--_.--.-.--_.-----_ZEnirh 2-O721

Pinc Ridgc [umbcr Co. -------.--_EDgewood 3-5271

Rockporf Redwood Co._.-.-...-_,_-._-__..--..--.-._...445_2g96

Roy Forest Products Co. -_----..__-.-.--._.-TRiongle 2-1020

Sonlord-luricr, Inc. ------._____..-.-.-AXninster 2-9lEl

Shosto-Notionol lumber Co..-..-__-.---_-__p[eosont 3-4321

Shivrly, Alon A.--.-.--..-.-..-----..-...-...__-CHopnon 5-20g3

Sinnonr Hordwood Lumbcr Co,..-....--.-.Sprucc 3-l9lO

South loy lunbar Co.--..-____._____.-.-spring 2-5258

Soulh Boy Lunbcr lHowthornef-..-.-.---._Orborn. O-2201

Slohl tumbcr Co.-.----.-.-.-.-.---.__-_--_-_-ANgdur 3-6g44

Sfondord lunber Co., Inc.-._--____-___--_-__--655-Zl 5l

lobcrfr Conrolidolcd lndurfricr Inc. .---.--CU 3-5667

So-Col lldg. A{ofrrioh Co.-------.---...4{Adiron 7-53(X

Slroil Door e Plpood Corp..----..CUnbrrlond 3-t125

Torfrr, Wrbrlcr & Johnron--..------..--..AN9dur 9-7231

Torfrr, Wrbrllr&Johnron (Sprciolty Div.l AN !-!351 Worl Ccrl Scrron Co.----------------.---ADonr l-ll0! Wood Ponel. Inc. .------.-------.(213) DUnkirk l-5178

t'EGrAt $rvrc$

Alociotrd A{olding Co,--.-..----..-.-.---lAynord 3-3221

Colif. l"br. Inrprclion Srrvicr---.--..NOrmondy 5-5431

Chip Notionol ---------....--.-....--331-82O1

Coorl Ploning rtAill---.-..--.---.------------J{Adiron 2-l I t I

Indcpcndcnl Bldg. llotoriolr Co.--.-...FAirfcr E-35f/ Mincr Avc. frucking Scrvicc .-.---.-.--.-----.-...R4 3-3691

Nordohf Alanufocfuring Co..--------.-------.---.a19-2675

lodwood Intprclion Scrvicc---.--.-..-...ltAdiron E-6306

Seurity Poinl A{lg. Co. -----...----...-...AN9clur l-035t

So. Colif. Arn. Cobirof llfg..-?tyroulh &fil4l

Wolco-Dennis Corp. ------------------...-..----.....---..395-5525

LUtllEl HATOUXC AraO SHlt?lNC, C lltlll

Gronlirld & Son, Inc., H. l,L--.-.------N€vodo 61783

lee Lumber Houling..--.-----------.-....-------.NEvodo 1-171O

llath.ny Cor Unlooding Srcicr--.CApitol 2-t 43

Mincs Avc. Worchoutc -.--.-tA 3-3691

Sqn Bernordino - RiversideSqntq Anq

Arrowheod lunber Co...-..---------------.I7l1l 885-7511

Cofifornio Door Co. of L.A. -----...----....-.-.----.825-7811

Corlow Conpony--...-.---------------------..TAlbot 5-0672

Georgio-Pocilic

G & A tumbrr Co...---..-.----...--------TUrrdo 4-3162

FORT BIACG

Aboriginr Lunbrr Co..------------------Yfflown /LlOOl

Hofnor Lumbor C-o., ?rcd C.---------YOrltown .f{Oltl

FRESNO

luilding lAofrrioh Dirlribulorr lnc.-.--.----.---..26{-6591

Colovrrcr Coarral Co..----*-------lDonr 7-ll3l

Evons Products Co, -..--.-------.------.-------.-...-..-..25&8215

Georgio-?ociic Worrhoor ----- .lfllurrl t-Ol9l

Torfrr, Wrbrhr & Johnron, laa.--.----Ctlnloa l.ttO0l

U.S. llyrood Corp..-.--.--..--------.---.llllunl al-ll2t

REDDING

Aioin tumbcr Co.--........--.--.-..--.-.---.---...-...---.-.241-1352

SIOCKTON

luilding Atolcriolr Dirtribulon Warehour 1&2'551

UKIAH

2-7t35 Col Coost Lumbcr Co.--.....-.--------.---VOn $2-65!rl

Wqrd Whofesole [br. Co.. A{orion H. .---------162-7251

wtLuAMS

llonco Lunbor Solo Co. -HOrootrcd

Sqn Anlonio Conslruclion Co.------------(9151 473-5381

wrturs

Podulo Lumbor

iI I 9-2165

Willits Redwood Producfs Co...------.---.---GLobe 9-5595 OrcAon

BEND

Erook Sconlon -------EVergrrcn 2-251 I

EUGENE

Grrn Sludr. Inc..-..-...-... 7-93t2

Snrllrlron lunbrr Co....-.---.---.------.-Dlonood 2-llal

U.S. Plyrood Corp......------.--.-----------.Dlornond 2-lltl

Cecil E. Wingord [umber Co. --.------------.----.-345-0328

GITCHRIST

Gilchrirl linbrr Co. .-.-----.

GRANT'S PASS

Sicrro Wood Productr ------..17&6Cl

MEDFOID

Hrorin Lunbrr Conpony...--.---- --------------------7lr-711,

AUGUST, 1964

POTTTAND

BUYER'S GU IDE

Dont & Rurrcll, lnc. .---------.---------------CA &2311

llooro Dry Kiln Cornpony-----.-..--------lVcnu. 606itlt

lumoc Luarbrr Co.--.-.......-....-....--.--.---.CApitol 66661

U.S. Plytwood Corp..-.---.-....-.....-.-.-.------.CApitol 7-O.lt7

Wcsl Cosrt Lumbermen's Assn. .----------.-.- -----222-1691

TURNER

North Sonliom lunber Soles 713-2llg

Woshington

Woyrrhorurcr Compony -*---.-.--.----Plozo 5-6781

Ziol & Co., Inc.---------------.-.-.--...-..YUkon l-O210

SASlHOOtFWtNDOWS-rOULDINGS

tu||DtNo m/rTEilAlls

Blur Diomond Co.--.------.--...-----...-------..YUkon l -l0l I

Colovcror Ccncnt Co.--....-------.-.--DOuglos 2-1221

NEAIED LUITIET-POLE5

Boxlsr & Co., J. H...--.-----.-------.--..--.--Yukon 2-0200

Hof f Co., Joncs L.---------------.-----.-----..SUttq 1 -7 52O

Koppcrs Co., Inc. .-.--. YUkon 6-2660

McCornick & Boxler --YUkon 2-4033

TACO'VIA

Chcncy lunbcr Co..--.--..---..--.-----.-------FUlton 3-2424

wtNrocK

Shokertown Corp, -.-.-....-....--.-----.-.-.-----SUnset 5-3501

SAN FRANCISCO

LUIIBER AND IU'$BEI PRODUCIS

Arcolo Rcdwood YUkon 6-2067

Col.Pocific Soles Corp.....-.......-----. ---------YUkon l-8620

Evons Products Co.

Georgio-Pocific Coep-----------...DOu9los 2-3388

Gilbroolh Chcnicql Co..--------.--.----------SUttcr l -7537

Holl Co., Jomcs [.----------------.---------.-SUtler 1 -7 52O

Hof inon Arloclin Lumbcr Co..-..----..-.-.JUniper 1-5262

Horbor lunrbcr Compony-------- ---------..YUlon 2-9727

Higginr lumbcr Co., J. E..---------- ------.Y Alencia 1-8741

Hobbr Woll Lunbcr Co., Inc.----.--..Flllnorc 6-6OO0

lomon lunbcr Co..-..-------.--.--.-.-.------.-YUkon 2-4376

MocBeolh Hordwood Compony--------- -Mlssion 7 -077 2

Pocific tumbcr Co., The......-..-------..-GArficld l-3717

Ricci & Krurc Lumber Co..---.-- -----.---..lAlssion 7 -257 6

Sif norco, Inc. -.------.------.--------.-----.--EXbrook 453-d{.20

Torler, Websler & Johnson, Inc...------PRospect 6-120f.

Union lumbcr Compony -------------------.SUttcr l-6170

Unifcd Slolcr Plywood Corp.--.-..------..JUnipcr 6-50O5

Word & Knopp.---------.--------.--.---.GArf ield l -l 840

Wcndling Nothqn Co.....--.--..-----.-----.-SUtfer l -5363

Wcrt Coort firnbcr Products--.----GRoystonc .l-3931

WGrlGrn Forcst Productr of S,F.--..----LOmbard 1-87GO

Wcrlcrn Lumber Conpony .-.--.--...-----..PLoza 6-7111

Wcndling - Nolhon Co.--.---------.-..--.---.----SUltcr l -5363

Woodride Lumber Co.---------"-.--.--.-.-.Dlomond 3-SU1

SPCCIAT SERVICES

Redwood Inspection Scrvicc------------.-.EXbrook 2-7880

BAY AREA

IUMEEN AND LUMBEN PRODUCTS

Adonr-Trqbo lumbcr Co--*.--POrtcr 3-1545

Boldl-Beocom lumber Co*-----------*-----------831-l1U

Bonnell Lumber Co.--------------...-...-------Dlomond 2-1451

Bonnington [umbcr Co,.-.---...-..-..-.--.-..-OLympic 8-2881

Bruce Co.. Inc., E. 1..--.--.--- -.--284-13@

Colifornio Iutrber Sqles .--.----...-..-..-....KEllog 4-1004

Colif. Sugor & Worlern Pinc --..--.-.Dlomond 2'4178

Donl Forerl Producls, Inc..---.------------...--.321 -0620

Durobfe Pfywood Sqles Co,-----"----DAvenporl 1-2525

Evons Producls Co. -----.-.--------.------.---.------------533-8866

Gcorgio-Pacific Corp. .--..-----.--.-----.-..---.-------849-0561

Gcorgio-Pocific Corp. (Son Jore).---.-..CYpress 7-78OO

Gof den Gofe Lurnber Co,-.---.----.-.--..THornwoll 1 -4730

Higgins [urnber Co. (Son Josel---.--------CHerry 3-3120

Hill Whsle. lumber & Supply Co. .-lAndscope 5-1000

OBTTUARIES

Robert G. Beckley, 44, of Eugene, Oregon died June 23 of a heart attack.

- Beckley was oiwner of Beckley Lumber Co., Pacific Highway North and prairie Road, Eugene, and was a native of the Emerald Empire.

He was born in March, 7920, at Elkton, Qre. He purchasd the lumber company in 1949, after holding a partnership in another Eugene lumber company.

Ife is survived by his wife, Nadia; two sons, Robert C. Beckley and Fred C. Beck- ley, both of Eugene, one grandchild; his

PINE

mother, Mary Beckley of Elkton; a brother, Henry Beckley of Elkton; and two sisters, and Margaret Lindell of Bellingham, Wash. Elizabeth Dallaire of liliesbaden, Germany

lYilliam Smith, lbng time president of Smith Lumber Co. of Oakland and San Francisco, died June 12. He was 82.

The company was dissolved about 10 years ago, but Mr. Smith remained active in business as head of his investment and holding company.

A native of England, he had lived in California since early youth. His home was in Atherton and he was a member of the Palo Alto Yacht Club.

He is survived by his widow, Emily Elizabeth; son, Donald of Woodside; and daugh-

ter, Mrs. E. Valencia Pierpont of Menlo Park.

Worren &lward Eoyb a pioneer of the wood presenring industry in the Wesf died July 8. He was 72.

A member of the American Wood PreServing Institute for over half a century, Mr. Iloyt was long associated n"ith American Lumber & Testing Co., Lo's Angeles, and continued with tlre company when it was taken trver by the Ko'ppers Company several years ag:o.

He is survived by his widow, Dorothy L. Iloyt of lV:oodland Hills, Cal.; a daughter' Beverly A. McGalliard of Woodland Hills; a son, Warren E. Hoyt Jr., of San Di'ego and six grandchildren.

natural quality

Wood is the world's most imitated siding material. Why? Because wood possesses the qualities most desired in siding . And VERTICAL GRAIN Certified

Kiln Dry REDWOOD SIDING has

more of these qualities than any other wood: NATURAL DURABILITY AND BEAUTY, DIMEN. SIONAL STABILITY, EASE OF MAINTENANCE plus ADAPTABILITY to any architectural style.

ARCO Vertical Grain: the Right Answer to any siding problem.

MANUFACTURERS OF '''"''U';oV6'"' t'e

REDW,,D PR,DUCT' \e/

GENER,AL SALES OFFICE: AFICATA, CALIFOFINIA - BRANCHES: SAN FF|ANCISCO _ LOS ANGELES

Member ol Calitornia Redwood Association

A frlillion Doors and tt[0RE in '54 with The World-Famous and Patented

Placarol Construction

w00D sPlRAts lil)

Placarol core has won universal fame

The core of the STRAIT PLACAROL flush door is composed of smqll wooden spirols which ore firmly pocked together, thus giving the core o honeycombed structure. This structure is o potented process thot hos proven itself oll over the world.

o EXCELLENT STABIUTY ond RIGIDITY

o NO DANGER OF WARPING

r NO "telegrophing" There isn'l ony

O UNBELIEVABTY TIGHT

O EVERY SPIRAT SUPPORTS A MAN'S WEIGHT

o Doorskin Bocks ore 100% SEALED with glue-spreod. cnd HOT PRESSED

EXTERIOR SPIRAL DOOR SPECIFICATIONS

Sliles ore | 5/e" wide qfler lrim. End rqils sre 2t/e" wide ofter trim. lock blocks, including sliles, ore 53/a" x 20" o,nd cenlered in door.

TWO-YEAR GUARANTEE

STRAIT DOOR &.

1224 North Tyler Avenue

CUmberlqnd 3-8125

PLYWOOD CORP.

o El Monte, Coliforniq

o Gllbert 4-4541