The California Lumber Merchant - August 1962

]UMBER MERCHANT

DICK Monoging Editor

The Modern Role of Advertising

If you invented a useful gadget but didn't tell anvbodv about it. the invention would bL virirrally useless, in the sense that nobody else was using it.

That's so elementarv that anvbodv should understand it. -

Let's broaden the example. Suppose whole industries developed new prodrlcts, processes and machines, but nobody who could use them knew anything about them.

Th.y, too, would remain virtually tlseIess.

The obvious solution is to take off the wraps, let people know. Then, if you've got something really useful, people will buy and start using your product, or idea, or service.

fn our economy, the link between the people who have things to sell and those rvho want to buy is advertising.

Yet it is a curiorrsly disturbing fact that many, particularly in government, don't understand this vital link.

Research and development are fairhaired twins to policymakers in Washington. 1\IcGraw-Hill Publishing Co. cites the fact that federal appropria-

tions for such basic work have increased four-fold since 1955, topping $10.5 billion in the fiscal year ending this month.

But when it comes to advertising, an editorial in the company's publications says the reverse is true.

"The Washington outposts of the Advertising Federation of America," the editorial discloses, "have located in the legislatve hopper at this session of Congress no less than 200 proposed bills which, if passed, would place burdens of one kind or another on advertising."

It is hard to understand why this punitive attitude should exist, in view of the obvious link advertising effects between products and users.

It has been suggested that advertising is in the Washington doghouse because, on occasion, bits of it may appear trivial or even, more rarely, offensive to high standards of taste and integrity, McGraw-Hill says in its editorial.

But it also points out that research and developmentalthough happily

limited as is advertising in its alleged shortcomings-have their moments of triviality.

Perhaps the real explanation of the different attitudes toward research and development and advertising lies in the failure to understand that both are essential parts of the same process of economic growth and expansion.

Until buyer and seller come together, they can't do business.

Until maker and user are linked by knorvledge of what one has and the other wants, the products of research and development cannot reach complete usefulness.

Advertising performs this service. It r,r'ants no federal handouts or coddling. But it would like to do its vital job without punitive legislative restrictions and financal burdens.

(Reprinted from the June 30, 1962 issue of the Glend,ale Nezus-Press, Glendale, California). FOR

SEE PAGE 46

The Managemenf of Credit

Ihe Sole lsn't Complef ed Until The Cosh ls Coffecfed

As a credit man vvho has devoted over 30 years in the field of credit, mostly retail and consumer, I have learned as much as any other personwith the same amount of experienceabout the many problems of the average creditor and debtor. I am still learning. This subject of credit selling is one on which no man will ever be fully informed.

I learned the credit granting and collection business the hard way. I "chased" delinquent 50c and $1.00 a week installment accounts-with a bicycle as a vehicle-during my high school days, and eventually began a new career in the small loan. auto discount and finance field in Chicago. f)uring the depression years creiit seemed a far cry from today's accepted standards. But in the credit profesiion. standards never change, ^only the methods.

In the old days, buying on time was frowned upo.r 6y the mijority. Today credit is an important salLs tool. Orig- inally, I believe credit rvas designed to be a servant to the retailer and consumer. I have found far too many retailers, lumber and building supply firms among them, rvho have let ciedit become a master instead of a servant. They have gone overboard with receivables, their charge-off each year beyond reclaiming (as a certain percentage of it should be) and original operating capital rapidly draining away. Hard earned profits were tied up in receivables because they were meeting the demands of the credit buyers in their trade areas without system to such a precarious method of merchandising. Anyone can approve a credit sale. It takes knowledge of the credit profession to control it.

It has not been uncommon for me to find a retailer u'ho had completely dissipated his reserves by promiscuously granting credit. If, for example, he had 10 employees, they all were granting credit. That would be an ideal situation provided he had 10 credit and collection manag'ers. One dealer who called me into help him out of the credit jungle had over 9155,00o.00 on his books, all unsecured and as intang- ible an investment as he could aquire, and computation of his credit outstand-

by Willicrm E Locke

considered potential charge-off in the credit management field. Whenever I have related these facts to other old time credit men, bankers or business economists of my aquaintance, their reaction was the same. They usually asked, "What kind of a business are they running?"

itrg revealed,70% of it delinquent. He said, "That's bad, isn't it?"

Yes, that was bad. In fact, over $60,000.00 of it was over 90 days delinquent. In other words, over 38/o of his investment was shaky-a oossible charge off. However, he was .rot alone in a dilemma such as this. During a recent two year period I have served 34 independent business firms retailing services and hard goods. Original computation of their receivables, which were almost all unsecured, showed nearly a million dollars on their books. Of this amount, $558,654.00, an average of 58%. was overdue. Inclnded in these delirrquent dollars were over $300,000.- 00-90 and over 9() days delinquent,

Wi|liom E. locke is o credit monogement qnd credit supervision consultont, opercting his own firm with heodqudrters in Sqn Fr"oncisco. He hqs more thqn 3O yeors experience in mosl phoses of the retoil qnd consumer credit field. Since the origin of his professioncl services I O yeqrs ogo, he hos ossisted severql hundred business firms, including building supply declerships. He is recognized by vcrri. ous trqde qssociqtions ond writes for trqde publicotions. For detqils write direct to Williom E. Locke, 34Ol Bolboei Streel, Sqn Frqncisco 21, Cqlifornio, or lhe editor of The Cqlifornia lumber Merchont.

It is most imoortant to note that in all of the 34 buiiness firms mentioned above, and in all of the several hundred firms I have assisted in the last 10 years, uritrained personnel were doing their best without standards to follow. During these last l0 years I have been exposed to many different industries, and I can say without reservation, the building and supply dealers are as charitable with regard to granting credit as I have come in contact. It seemed easier for them to grant credit to the u'orthy and unworthy than to establish comoarable controls that are found in inventory controls, budgetary controls, required and proper accounting procedures, and general management practices.

It is always amusing to me to have a dealer in a small town sav to me. "The people in this town are different from those found in a big city."

B)' tro stretch of the imagination will I ever concede to such reasoning. The people, his customers, are perhaps different because he doesn't understand credit selling. He has unknowingly educated his customers "not to pay him." He doesn't realize that he can put into common practice the same procedures found in big city stores. only on a smaller scale. There is no reason why a customer should not pay for r.l'hat he buys in any town, or at least make as much effort to pay as you are making to collect-providing you are making an effort.

If you lose a customer by asking him to pay his bill, you are probably better off without him.

Stop to think how costly writing off credit losses can be. For example : If a retailer operates on 5/a net to sales, for everv $1.00 written off to bad debt he musi sell $20.00 of merchandise. Now, picture the plight of a building supply dealer I was called in to assist who wrote off one contractor account in the (Continued, onPage 6)

WII1IAM E. TOCKE

Build plywood sales and store profits with new Plans Genter

More than 2,000 dealers are finding this new Handy Plans Center a real sales-builder. It's an attractive, compact self-selling display that holds over 800 DFPA Handy Plans and Home Improvement Ideas. It increases sales of plywood, paint, tools, hardware and related items. It builds in-store traffic because it's eye-catching. One customer tells another, and comes back himself. ft boosts year-round profits because there's a new kit with seasonal ideas every three months. Besides plans and the permanent display rack, the kit has a colorful window banner, pennants, envelope stuffers and ad mats. For more information on how to build sales this easy way, see coupon on next page'

(conlinued

on lollowing poges)

Northwest dealer finds profits in packaged plywood cabins

The plywood second home market is still growing, and most of the profits are in shell homes, according to Russell Walters of Center Lumber & Construction Co., Tacoma, Wash. The firm has been in the prefab cabin business for twelve years, currently sells 30 to 50 packaged homes and cottages a year. Walters uses plywood as much as possible-for siding (Texture One-Eleven), sheathing and subfloors. He likes DFPA trademarked plywood because it saves time and gives him dependable quality construction. Buyers may finish cabins themselves, or a Center Lumber building crew will do it. Cabin below is DFPA's plan No. 8. See coupon for more information on plywood cabins.

(conlinued from preceding page)

Dealer-fabricated trusses are profitable and easy to sell

"Nail-glued trusses with plywood gussets are more profitable to sell, yet more economical to make and handle, than any other truss we've worked with," says Roy Lanham, president of Brown Lumber in Midland, Mich. The firm went into components four years ago, and finds it costs g1 less to build a truss with plywood gussets than with metal. Yet they're so strong and rigid that contractors willingly pay a premium price. Bundles of 20 trusses are easy to transport, and need no special handling because they don't rack and gussets won't work loose. If you'd like more information on plywoodgusseted trusses, write DFPA.

Golor coding and unit loading speed plywood sheathing sales

Sheathing profits are rising for dealers who order standardized unit loads now offered by many mills. Steel-strapped packages of plywood with Exterior adhesive are edge-stained red; Interior, green. The DFPA trademark, grade and thickness are stenciled in black on the side of the bundle. Stacks of plywood are neater, cleaner, and plainly marked, so customer service is faster and ordering is simpler. Pilferage and in-transit damage are eliminated. The system is keyed to fork-lift equipment used in most lumber yards; the average package is 30 in. high and weighs 2,900 lbs. For more information on colorcoded unit loads of plywood sheathing, send in the coupon at right.

Supermarket merchandising ptys off for Galifornia dealer

Cash-and-carry and customer service, plus quality plywood and other merchandise mean profits for Build 'n Save, Long Beach, California. Manager Robert Marks goes all out to make shopping convenient and interesting. The store has information booths; doit-yourself and architectural consultants; grocery carts for hardware and small items; a self-serve drive-in lumber yard; specially designed display racks for plywood; well-flled shelves of DFPA plans and other literature. Build 'n Save emphasizes quality throughout, and stocks only DFPA trademarked plywood. The store is only two years old and already sells at the rate of $3 million a year. Marks says his plywood sales are roughly three times those of the average cashand-carry yard in the L. A. area.

Plywood bins make it easy for customers to help themselves

At Whiting-Mead Builders Market, San Diego, plywood bins for shorts and mill ends make self-service easier for the customers, and free salesmen for other selling jobs. The bins, near the central check-out counter, are of s/5," plywood, and rest on skids so they can be handled with a fork-lift. They are roomy and strong so they can take full loads of mill ends, short pieces of plywood and other materials. All stock in the bins is price-marked clearly with colored pencil. The system works so well that a month after the bins were in place, half the yard's inventory of shorts and mill ends was sold.

Be sure you ahvays specify DFPA trademarked plywood

It's good business to use this handy rubber stamp (shown below) on all your plywood orders. It's your assurance that you'll always get DFPA grade-trademarked plywood, manufactured under a rigid, industry-wide quality control program. When you stock and sell only DFPA trademarked plywood, your customers keep coming back because they know they can depend on its quality. The DFPA trademark also stands for the Douglas Fir Plywood Association's $6-million-ayear promotion program. Through national television and magazine advertising, field promotion and research into new and better uses for plywood, DFPA brings new and repeat business into your store and builds your plywood sales. If you don't have one already, send for your free DFPA order stamp (see coupon). And use it on all your plywood orders. ft's always a profitable idea.

DFPA has sales aids and information to help you build your plywood business. Booklets-envelope stufferscounter displays-construction plansjust send in the coupon, and we'll see that you get complete lists and descriptions of all available material, on the subjects you're interested in.

I Tacoma 2, tlashlngbn i

i Please send me a list of sales aids and in' I 0l sSles In' formation to help me sell more plywood.

I'm interested inr'

E flandy Plans centcr

n Cebins and sccond homss

n Color{oded unit-loaded sheathing

E trcc 0tPl plywood oldsr stamp

The Monogement of Credir

(Continued, lrom Page 2)

amount of $30,000.00. The dealer's mark was, "There goes my profits a yeat.

He was another business man blinded by the pressures from consumers for easy credit. He had ir.radequate control o{ his credit selling function.

The purpose of being in business is to make profits. Writing off bad debts writes off profits.

Danger Signals

\Arithout controls, credit department outstandings can easily pyramid to the point where it becomes necessary to dip into reserves, as many retailers in as many different types of industries have had to do. It is peculiar to me that so many retailers I have assisted in the last decade are more intent on making a sale (cash or credit) than they are in finding out when they can expect payment. What good is a customer without his money? Wouldn't it be more profitable to make a sale, thenwrite up the sales ticket and quote the full amount of charge and solicit cash payment and let the customer ask for credit?

A cash sale is a completed sale. In my opinion, a credit sale isa fictitious sale posted to a ledger card or ledger sheet, a sale to be completed sometime in the future.

Accounts receivable outstanding should never be more than I to lrl times the total monthly charge sales. Statements should be mailed every month as soon as the receivable ledgers are closed.

Immediately following the statement mailing, all receivables that reveal a balance, or any part of the balance 30. 60, 90 and o.'ei g0 days delinquent should be properly aged. If you are not ageing receivables every month, you should. There is a definite loss ratio of dollars to delineuency. What better way is there to determine the status quo of your invested clollars ?

A 30 day account is 30 days delinquent if not paid in full by the end of the following month, if you close at the end of the last day of each calendar month. If, for example, you close earlier-the 2sth-that date isto be considered the end of the month.

Accounts receivable in the average building supply outlet should tuin over no less than 80 to 85% each month. This includes those accounts being carried until completion of a building project. perhaps to be paid off with a bank improvement loan.

Believe it or not, there are dealers rvith over 60/. of their receivables delinquent. In my opinion, a dealer is treading on thin ice if he allows such a condition to exist. Retail and consumer credit is most sensitive to shifts in the national econolny. Credit men

know that our nation is healthy financially as long as our national economy stays far enough ahead of the total debt load carried by the American consumer. It's anybody's guess what would. happen in the event of a recesston.

There is a right and a wrong way to grant credit and collect receivables. During my professional career I have been amazed at the little regard for public relations existing among retailers I have been asked to assist. The sales force grants the credit, and everyone side-steDs the collection work in191ved in any credit sales program. Finally, the dealer becomes -hard pressed for cash. He decides to collect some of his outstanding money. He calls on his sales force to go out and collect. In fact, he joins them. Unless they are all skilled in sucl-r matters, and I find far too many of them untrained in the area of "catching more flies with sugar than with vinegar," this effort can only result in destroying good will that cost the dealer so dearly to build up among his customers.

If a merchant wants to use his sales force to collect his accounts, he should hire experienced credit men and collectors and train them to be salespeople. It is easier than training sales personnel to collect, because the natural bent of the average sales person is sales, not collections. Too many lack, the training. tact an<1 diplomacy needed to deal with a customei unable to pay. The majority of customers do not like a collector calling by phone or at the door. If the debtor is l-rard pressed for money, his resentment is tripled. He is usually emotionally distrrrbed and seldom forqets the inciderr t.

Another rvrong u'ay to collect is often used when a customer comes in to pay a bill. One of the office personnel. inexperienced in credit departrnent cashiering, steps up arrd asks, "Ho.iv much clo you want to pav ? "This, in my opinion, is like sayir.rg, "You don't have to pay the bill if yorr dor.r't rvant to." Why encourage a debtor to pay less than the balance u'hen it's iust as easy to ask for the balance, iniluding any current charges reflected on the customer's ledger. Ask for it all, and take what you get.

Credit Merchandising vs. Discount Houses

Although the discount house has already made a lasting imprint on American retailing, the average credit merchant seems to plod along with no serious effects on his credit buying trade.

Cash and carry selling techniques aren't new, only some of the methods. Serve-yourself and cash-take merchandising has been a part of our national distribution scheme for manv vears.

Building supply dealers on the West

Coast have asked me for an opinion as to what effect disconnters are going to have on their trade. I'll admit that the influx of cash and carry discounters has. surely caused many retailers in various areas to re-examine their nrethods of doing business. The old time "dyed-in-the-wool" merchant is probably most affected since he always has found it difficult to change his philosophy of doing business from time to time.

If a "cash and carry" discounter opens up in your trade area, it is difficult for me to believe that he u'ill not gain acceptance from the public. The building material dealer carrying a line of hardware, paints, etc. will be affected. Small easy-to-carrv items rvill be bo,ught from the discount house, especially by the do-it-yourselfer if he can bry from them evenings and Sundays.

Larger items of merchandise, such as quantities of lumber, will not only be more difficult to haul arvav. but will cost more in many cases than the customer has the ready cash for. There are more credit buyers than cash buyers. Consequently, a systematic credit operation that invites good credit business to your store is, in my opinion, an excellent way to compete.

Among the multitudes of credit buyers, most are installment buyers. X{any types of installment accounts can be offered the credit buyers in your trade area. Budget accounts, revolving accounts and contract accounts can be exploited, provided adequate controls are established.

I have been in discount houses that appeared t,o be run by "hot shot" prornoters. Certain loss leaders were offered. Sales "gimmicks" were obvious, plenty of parking space was available, salespeople were friendly and courteous, and an air of informality \\'as e\rerywhere. I have visited several tluring the week and sarv few customers as compared to Sunday when I returned. They have no patellts on their sales promotion schemes. It might be well to learn some new ar.rgles from them.

Credit Managers Have Many Jobs

The resoonsibilities of the credit department are many. Trained credit managers sh'ould be able to assume duties directly related to sales, advertising, and to gain and maintain the cooperation of the staff. In the small operation duties may include office manag'ement, bookkeeping and accounting. They should have enough ability to take a leading part in all issues pertaining to the economic structure of the business.

If they are not trained to become staff executives they should be given that training. I have met far too many owners and managers with a natural

(Continued, on Page 27)

WHICH SHINGTES

Have Been Sold For OYer 40 Years By The Same Reliable Company?

Have Protected California Homes For 40 or More Years, And Still Do?

You tell us The Shingle and Shake sizes

You lleed and we will fill your order to Perfection

We can load Red Cedar Bevel Siding and Cedar Lumber in Mixed Cars with Shingle and Shake ltems

Srroighr or mixed cors-Shingfes crnd Shokes con be looded os desired.

U. S. Lumbermer, Alarmed By Canadian Tariff Action, Renew Request To JFK For Temporary Lumber Quota

The American lumber industrv. reacting sharply to Canada's uniliteral imposition of higher tariffs on a wide range of imports June 24, has again urged President Kennedy to impose a temporary quota on Canadian softwood lumber "to provide easement of the current emergency confronting the lumber industry and its employees."

Arthur Temple, Jr., President of National l,umber Manufacturers Association, in a letter to the Chief Executive renewed his industry's request of May 10 for immediate miasures ro counteract the flood of Canadian lumber which has cost 200,000 iobs in American forest industries.

"\Me recognize that our Canadian friends are confronted with fiscal and financial diffrculties," Mr. Temple wrote the President. "We share the prevailing American sentiment that we should stand by these longtime friends in this crisis.

"Howevef," he added, "we do not believe that the burden of supporting a sound fiscal position for the Canadian nation should be largely borne by the privately owned and operated lumber industry in the United States."

Softwood lumber imports from Canada presently occupy more than 14 per cent of United States lumber markets and have increased more than 20 oer cdnt over a year ago. according to Department of Commerce figures.

Referring to White l{ouse action creating an interagency task force to "analyze tl-re basic factors at work and to consider possible solutions," Mr. Temple stated, "The basic factors at

Hoyword Lbr. Opens Hollister Building Moteriqls Supermorket

rvork are, in my opinion and in the opinions of my colleagues in the American lumber industrv. either self-eviclent or are treated eihaustivelv in the hearings of the Senate Commerle Committee recently concluded."

He cited State Department testirnony before that Committee with respect to industry requests for the temporary quota on Canadian lumber 'ivhich emphasized that U. S.Canadian trade agreements are to maintain stability in day-to-day trade relat10ns.

The State Department spokesman then had declared, ". . both countries have undertaken not to imoose restrictiorrs on the other's effori except in very carefully defined circumstaices. The principal one is that neither will resort to the imposition of quotas or increased tariffs against the other unless such action is determined to be necessary to remedy serious injury due to increased imports."

Mr. Temple commented, "It is ap- parent that Prime Minister fohn G. Diefenbaker has made that deiermination and acted forthrightly to serve the needs of his nation. His recent action certainly is at variance with the philosophy espoused in its testimony before the Senate Commerce Committee when the State Department held, 'we believe the urgency of the problem should not lead us into precipitous action which migl-rt prove harmful in the last analysis to the industry itself and the nation as a whole."'

Quoting Mr. Diefer.rbaker's stateurent that "these emergency measures

are temporary and will be removed as soon as circumstances permit," Nf r. Temple reminded the Presideflt, " he has stated a policy which is precisely the burden of the American lumber industry's request for a temporary quarterly quota on Canaclian softwood lumber."

Mr. Temple said the lumber industry had been advised that the United States Treasury Department has announced the intention of the United States to accept the Canadian action as being temporary and of an emerg'ency nature and has declined to require upward adjustment in U. S. tariff rates on Canadian goods. He pointed out that such action is clearly indicated under existing Reciprocal Trade Agreements.

"This action by the Canadian Government, close on the heels of devaluation of the Canadian dollar," I\f r. Temple added, "emphasizes that that g'overnment is prepared to take any action to protect its domestic industry. Since one of the major exports from Canada is lumber, the lumber industry in the United States is reelilrg under the direct impact of these Canadian g'overnmental ictions."

N{r. Temple first proposed consideration of a temporary quota in a letter to the Secretary of Commerce NIarclT 22 and, at the same time, asked him to arrang'e an early conference betrveen representatives of the United States and Canadian softwood lumber industries to work out a mutually acceptable solution.

Lumber industry spokesmen indicate that no formal replv has yet been received to that proposal.

Shown here ore Leg Crcnk, monoger of Hoyword lumber Compony's Hollister building moteriols rupermorkel, secled ot his desk qnd qssistqnt monsgel Tony Borges. les hor been with the compcny 7 yeors ond in the lumber business since 1927,

Hqyword Lumber Compony opened doors of its now Holli3ter building moteriols supermorkei with fornol ribbon cuting ol 9:00 o,m. Mcy 25. Open houre continued through Soturdoy, May 25. Door prizes. consasting of pcinl, tools, cnd building noteriol were awcrded ?o lwenty-four holders of lucky numbeis who ottendeJ ond registered during the two doys. Free gifis ond refreshmenle went to olt visitorc. Monoger lcster Crcnk rePotts thot lha ollendonce wos yery good in spite of cool ond cloudy wecther during the event. Hoywqrd lumber Compony's modernizotion progrdm hos included bronches ct Sclinos, Morro Boy, Seoside ond Hotlisrer with plons olreody completed to modernize the Pqso Robles Brqnch in thc neor future.

says R. S. (Bob) Everitt, president, Union Manufacturing & Supply Co., Fort Collins, Colorado

"Profitable truss and component manufacturing depends on the quality of lumber used. Coast region West Coast Lumber meets our specifications because of its dependable quality and uniform manufacture. When our trusses and wall components leave our plant, we know they will meet the most rigid requirements because they are made right with dependable West Coast Lumber."

Stress rated and graded West Coast Lumber meets the rigid specifications for manufacturing all types of trusses. High caliber performance is also achieved when suitable grades of this "Coast Region" dimension lumber are used for manufacturing other house components. Ask your supply source for dependable West Coast Lumber. it will build profits for you.

"West Coa,st Lurnleer is ttre key to qua,lity irr our truss a,nd corrtr)orrent rn a,rruf a,cturi n g:,"

Western Sierra Lumber Company Opens San J ose Retail Store

Since H. E. Cralvford took over as General Manager of Western Sierra Lumber Co., 1615 South Seventh Street, San Jose, things have been popprng.

First of all, he had to contend with a location that generally was not well known and referred to as a dead-end street, even though it was only two blocks from San Jose State's Spartan Stadium. The business was confined to

wholesale sales ancl distribution and did not lend itself to any degree of tralfic other than wholesaler's employees.

After a thorough analysis, Mr. Crawford decided to build a retail store on the property. From that point a new 6000 square foot building was built to house the new retail store, as well as taking care of sufficient space for every type of lumber, finished and unfin-

ished, on proper display for the retail trade. The retail store was stocked with the finest tools and equipment for both professional and non-professional, plus varied other lines for tl-re home owner.

Then came Dromotional effort. An ad'i'ertising campaign was organized and substantial space was bought in the local newspapers. A two day home improvement show was put on with 15 manufacturers displaying. Prizes were given out to holders of lucky tickets distributed during the two day affair. Refreshments were served free and a fire engine was on hand to give the children a" ride around the six and onehalf acre grounds.

X4r. Crawford pointed out the main reason for the oromotion was to acquaint the publii on how easy Western Sierra was to reach from any point in the area, and that this was the place to come for any type of home improvement material, as well as any type of financing desired.

Brand names at moderate orices lrave brought more and more people to the yard every week. Easy loading facilities and the one stoD home irnDrovement have been instrumental to increasir.rg traffic as well.

Big Sonto Clqrq Borbeque ot Son Jose Country C:lub August IO

Santa Clara Valley Ho,o-Hoo Club 170 :iill again host Bay Area lumbermen to a big barbeque and game night on August 10, according to club 170 prery Knute Weidman. With the annual outing gathering considerable momentum, the officers and directors of club 170 shifted the location this year to the beautiful neu' San Jose Golf & Country Club. The added feature this vear, of course, will be a golf tournament preceding the barbeque and strenuous indoor exercise for which this annual ever.rt is well noted.

Weslern Sierro lumber Compony's brcnd sponking new Son Jose slore.

9een here ore o few shots token oi rondom during Weslern Sierro lumber Compony,s recenl home improyement show when they opened their big, new relqil store. The show hod pretty girls, frea prizes, show exhibits ond even free rides on s fira truck

for rhe kids. As you con see from these photos, Western Sierrq is well supplied in inventory ond equipment to give the Son Jose retail trode the best of service. The compony hcs bronch stores in Volleio ond Pleosonton, Cclif.

SOFTWOODS &. HARDWOODS FOR EVERY

SPECIALISTS

I G ROV E wHoLEsALE

Io: IlJlR. REIAIT tUtlBER DEATER

Subjed: SUPPTY AND DEII[4]{D

WE stock, locolly, o lremendous SUPPIY of IONG-BELL nqlurul wood kitchen cobinets.

WE hove, for the first time, o beoutiful prefinished cobinet thot is competilively priced.

YOU cqn enler this profitoble kitchen business now. The DEMAND is there.

Dqn Hilton Al Weitz Don Hqle

Anno Willison

Here is foshion in wood thofs olwoys o fovorife wilh designers, decorotors, ond the lody of fhe house. And now-omozingly birch is more beouriful thon ever! Birch kitchens thaf glow wifh high.ftdelity loveliness . . becouse of the super microceol process thof bring out oll the soriny deprh, oll rhe luxurionl shoding of lhe noturol groin.

Legislotive Chonges Proposed

Legislativo changes in the State Forest Practice Act to bring about improvement in the operations of some California loggers was proposed by DeWitt Nelson, Director of the Department of Conservation at a recent meeting of the Board of Forestry at Redding.

The recommendation by Nelson followed a thorough discussion of the history and application of the Forest Practice Act before the Board of Forestry by four forestry experts on June 15. They are: Professor Emanuel Fritz, emeritis, School of Forestry, University of California ; \A'illiam- Schofield, forestry consultant; John Callaghan, executive of the California Forest Protective Association; and Francis H. Raymond, state forester.

The director told the board that 15 years' experience with the Forest Practice Act has brought about outstanding progress in logging practices, including fire prevention and forest conservation practices. He said the act is one of the most important conservation laws on the books in California.

In suggesting that further improvement in forestry practices, particularly among a few erring loggers, can be brought about by a law change, Director Nelson noted that as the law now stands, penalties may be too severe for minor offenses, and too difficult to ap- ply in severe cases. At the same time

he pointed out that nine operators' permits have been revoked and one suspended under the existing law and hundreds of infractions have been corrected before being brought to hearing.

Under present procedures more than 13 weeks is needed to process violations of forest practice regulations. "To protect the present and future economy of timber areas this time lag must be drastically shortened. Increased investigations, with penalities to fit the grav- ity of offenses, will protect the economy and at the same time will protect legitimate loggers from unscrupulous competition," Nelson stated.

Different forest types require different methods of forest harvesting practices, he said. The lack of public understanding of many of these problems leads to many charges of exploitation. At the same time. failure bv some operators to take care of erosion. siltation and other stream damages, failure to fall snags and in some areas to leave seed trees brings criticism on the industry as a whole.

On the credit side of the ledger is the timber industries excellent cooperation in forest fire prevention and suppression, control of insect infestation, and fire-killed timber through salvage operations. Real progress is being made in stream clearance by major operators, and in a number of areas re{orestation by planting and reseeding is going forward, Nelson reported.

In discussing the advisability of broadening the present Forest Practice Act, Nelson said, "Public opinion is being felt in the stream clearance problems. If the industry does not meet its obligations in this area, they may expect some of the Forest Practice Rules to be put in the Fish and Game Code bv the Legislature.

The present act is aimed exclusively toward adequate amounts of forest products for the future, the director pointed out. lJnder present and future conditions, forest products and other forest benefits are dependent on healthy forests. Until recently, "forest products" were understood to be sawlogs, poles, and veneer logs. Modern definition often is enlarged to take in other benefits, including California's vast recreation potential, water, u'ildlife habitat. and homesites. Nelson concluded.

New Red Book Vice President

William J. Clancy, President of Lumberman's Credit Association. Inc.. announces that the Red Book has a new \rice President. 1\{r. Robert G. Mitchell, a valued member of the Red Book staff for many years, was elected to his new office in June, 1962.

\{r. Mitchell's many friends in the industrv ioin Lumbermen's in congratulaiing "Mitch" on this wellearned oromotion.

Big Joint Peninsula Concat Draws Nearly 100 Cats

The Chez Yvonne Restaurant in Mountain View was nearly filled to capacity by members of San Francisco Hoo-Hoo Club 9. Santa Clara Vallev Hoo-Hoo Club 170 and Oakland HooHoo Club 39, who participated in a Joint Concat, Thursday evening, May 24. Nearlv 100 Bav Area Cats were on hand for lhe meeting, including numerous past presidents from the three participating clubs. In addition, other Hoo-Hoo notables included State Deputy Snark for Northern California, Al Kerper, Paul Bunyan Lumber Co. and Seer of the llouse of Ancients, C. D. LeMaster, of Sacramento. Special guest attraction (and we do mean "attraction") was in the pretty form of Carol Bloom of McDonald Lbr. Sales. Carol

was crowned Queen of the Forest at the Forest Products Day pageant in Sacramento last September. Sponsored by Sacramento Hoo-Hoo Club 109, the Queen Contest will soon be underway for the selection of Queen of the Forest III, so check with Queen Carol, or any of the offrcers and directors of Club 109, and get your favorite entry ln Dronto.

Preceded by libations and dinner, the Joint Concat Degree Team consisted of past and current presidents of just about every northern California Hoo-Hoo Club, honed to a fine edge by Deputy Snark Al Kerper who sat in as Visiting Officer. "The Tests" (and there were some real new dillies, believe us) were administered by Nik-

kel Lumber's Bob Bonner and his team.

An outstanding and smooth running Concat in every respect, the three clubs (and the International Order of Hoo-Hoo) gained 18 fine new members who displayed courage, wisdom and strong stomach and passed the tests with flying colors. The list of Kittens as follows :

John Anderson, Wickett Lumber Co.; Paul Bailey, Evans Ha,rb,or Products Co.; George Bishop, The Upson Co.; Glenn D,avidson, U. S. Ply'wood Corp.; Roy Earley, American Plywood; Robert Goetze, California Pac'ifi,c Sales Corp.; Darrell Harvey, Weyerhaeuser Co.; John Killmer, Lumber Finanoing; Charles La Gra,nge, American Plywood; Normal Matthews, Tarter, Web(Conttnued, on Page 76)

TOP ROW: Left, fhe Degree Tm wos populofed by Big Hoo-Hoo Guns from oll over Northern Cqliforniq. Here we hove Stole Deputy Snork for Norlhern €olifornio Al Kerper, Marion Word {presidenl of Block Bcrl Hoo-Hoo Clubl, Bob Roymer, po3f plexy of Son Jooquin Hoo-Hool, ond Goy Brodt {post president of S.F. Club 91. Right, And everyone "got the messoge" when Queen of the Forest Carol Blom spoke on her favorile subiect-fhe Forest Products Industry. Mrs, ond G. D. LeMosler ond Ollie lee poy Queen Corol ll rlose qttention.

MIDDLE ROW: Left, Elmer Brock, TW&J; Bob Goetze ond Hugo Miller, Colifornio Pq<iftc Soles Corp.; Keith Douglos, Progress Lumber; qnd Chorles Lewis. Righf, Rolph Hill, Ollie tee, John Prime of Sowmill Soles; qnd Word & Knopp's Ben Word.

BOITOI,I ROW: Left, Morin Wholesoler Bob Kilgore; Hobbs Woll's Wclt Hiort, qnd Berl Hosselberg of TW&J. Right. Dick Merrifi, Twin Horbors Lumber; newlyoppointed G-P Son Jose monoger Rolph Bishop; ond Al Hipshman, M. S. Cowen Co,

WESE A ONE MAN SHOW . . And We Show You Results

Yes, u'e do it all alone, but this independence means proffts and quality for you. Weie free from a manufacturer's pressure to push any ONE brand. We buy at will from the top suppliers and mill sources for Southern California. You buy from us with the same freedom of choice. We've been doing the whole show ourselves for the last 45 years, and we've made a lot of good friends in the industry during that time. Our long, specialized experience with local conditions enables us to select without prejudice the finest quality materials best suited to your individual needs. So come around and catch our act. FAST

Ancients, C. D. LeMoster of Socromento.

l/tlDDl,E ROW: Left, Merl Tonner, Corl Trovis Mitchell, Willow Glen Lumber Co,

BOTTOM ROW: Left, Roy Siolund of Bull Dog Johnson Lumber Co. duo, Alex Taylor cnd Bob

Peninsulq Concqt

(Continued, from Page 14)

ster & Johnson, Iuc.; Robert O'Dell, Interna,tional Paper Co., Long-Bell Division; Eugene Patterso,n, U. S. Plywood Corp.; Putnam Robbins, California Redwood Assn.; James Sm,ith, Wicket,t Lumber Co.; George Taylor, Hubbard & Johnson; Carl Verrips, American Plywood; John Wickett, Wickett Lumber Co.; Leon Williams, American Plywood.

Home Builders Course Offered

The 9th Advanced School for Home Builders will be held October 29th through November 7th, 1962, on the Urbana campus of the University of Illinois. Co-sponsored by the National Association of Home Builders and the University of Illinois Small Homes Council-Building Research Council, the school is an intensive course in home-

building tecl-rniques and management of the homebuilding busir.ress.

Tl.re course of instruction includes sessions on land planning, market analysis, rnanag'emerlt policies, accounting systenrs, house design, construction, mechanical equipment, and merchandizing. Lectures and discussion periods are supplemented by a field trip.

Enrollment is limited to fifty qualified registrants in order to facilitate irrstruction. It is recommended that registrants have prior experience in the l-romebuilding field or a fairly detailed working knowledge of the subject.

The registration fee of $135 includes tuition, classroom material, field trips, and the annual banquet. For further information write t6e Short Course Supervisor, 116b Illini Hall, University of Illinois, Champaign, Illinois.

Thrqsher Buys Doniels & Ross Mill qr Elk Grove

Al Thrasher, president of A1 Thrasher Lumber Company, Inc., Calpella, California, announced the purchase of the Daniels & Ross Lrrmbei Company sawmill at Elk, California, on July 16. The Elk plant will be operated under the trade name of Elk-Grove Lumber Compar-ry, Inc., and tl.re production of this nrill 'ivill be hanclled through regular rvholesale chanuels in the same manner as Thrasher's Calpella operation. With the addition of the new mill, the company will manufacture both redwood and fir, concentrating on studs and R/L 2x4. Salesmanager of both the Calpella and Elk mills is Tim Wood.

Natioruil Forest Products Week October 27-27

TOP ROW: Lefi, Ollie Lee {post Sontq Clqro presidenft, Mike Coonqn lpost president of S.F. Club 9f, Merl Tonner (ex-Scnto Claro presidentt ond Rolph Hill lpost prexy of Oqklsnd Hoo-Hoo Club 391 Right. Morion Word, Fred Holmes Lumber; Al Kerper, Poul Bunyon Lumber, Susonville; ond Seer of the House of

of Wilmor's Son Jose, ond George Bishop, The Upson Co. Righl, Jim Kincoid, Kincoid Lumber Co.. ond Bill

Pollel, Burlingme wholesoler Bill Bonnell, ond George Cilker of Pine Cone Lumber. Righr, A Hubbord E Roymer.

ARTESIA SCORES ANOTHER With DUKE SNIDER....

Qombining "TOP9' in Sports ond "TOPS" in Entertoinmenl, beoutiful ADCO Fold-Awoy Dmrs were selected by Duke Snider, rtqr of the los Angeles Dodgerr-ond by Bing Crosby, stor of the enterloinnr€nt world. DukE wonfed THE BEST for his Follbrok, Cqilfornio, home , ond Bing relected THE FINEST for his Polm Springs hociendo in the desert spo. For EVERY room in their homes lhey chose ADCO Fold-Awoy Doors for BeoutyConveniencmnd Uiility.

In ony modern home, ADCO Fold-Awoy units ploy o truly rnporlont role. They odd distinctive chorm lo ony d*or ond ore the ultimofe in comfortoble living. YOUR customers, loo, deserve the finest . beoutiful ADCO Fold-Awoy

Doorr belong in their homes os well, Avoiloble in oll imporled ond domestic species-sll sizes, including Louver.

Sacramento Hoo-Hoo-Ettes Hold Concat

Eight tender Kittenettes, including Queen of the Forest Carol Blom of Sacramento, \\rere initiated by Sacramento Hoo-Hoo-E,tte Clubs in an evening concatenation at the Sacramento Inn, June 15. X,Iarcille Day, membership chairman, lvas responsible for such a good group of kittens, and

Audrey NIcDowell, initiation chairman, saw to it that they were initiated irr, the right spirit. Opal Slater, president o{ Sacramento Hoo-Hoo-Ette Club 5, officiated and Chick Cecchettini, past president of Sacramento HooHoo Club 109, had the pleasure of presiding as Visiting Officer.

The Kittens were: Sagel Cook,

Norco Distributing Co.; Bea Sheaffer, Norco Distributing Co.; Verna Dodge, NIcKuen Moulding; Kay Johnson, Norco Distributing; Loretta Garrett, Georgia-Pacific Corp.; Tamara Thomason, Norco Distributing; Nlargaret Garner, Thunderbird Lumber Co.; and Carol Blom, Queen of the Forest from 14cDonald Lumber Sales.

Top lefi: Ofiicers of Socromenlo Hoo-Hoo-Ette Club 5, from left, president Opol Sloter, initiotion Ghoirman Audrey l/lcDowell, mernbership choirmon Mqrcille Doy, Top right: Kitten3 fomoro Thomoson, Sogel Cook, Bec Sheofier ond Koy Johnron, oll of Norco Distriboting Co. Bollom lcft: Chick Caccherini, pori preridenl of Socrcmenlo Hoo-Hoo, pinning

Kitten Sogel Cook; Koy Johnson ond Morgoret Gornar woit their furn, Botlom righr: Giving the Hoo-Hoo-Ette high sign. Sogel Cook of Norco, Verno Dodgr of McKuen Moulding, Loretto Gorrefi of Georgio-Pccific, Tomqrs Thomoron ond Koy Johnson, both of Norco; llorgoret Gqrner of fhunderbird lumber, Cqrol Blom of lilcDonold Lumber Soles, ond Beq Sheofier of Norco.

New Generol fllanoger For Wqrd & Horrington

l^rty Henderson has been ap- pginted to the newly created post of of assistant general manag'er foi Ward + Harrington Lumber tompany in Santa Ana, California. This unnoutt..ment comes from Gil Ward, president of .that^ Orange County building materrals hrfn.

"f t's more than coincidence." said Mr. Ward, ''that our greatest growth came since Larry ioined our firm after 2I years with 'anbther lumber retail chain. He began in 1956 as manager of our yard in Santa Ana. In aboui two years, rve had him as our sales managef."

Frank Harrington, vice president and general manager of Ward & Har- rington, continued, "Since Larcy joined us six years ago, we've added two more sizable operations, our new 15 acre home improvement center and lumber yard in Garden Grove and our new fence division. All seven of our retail yards in Orange County have been modernized and remodeled for self servic_e shopping. It is a basic part ot our polrcy to encourage all our 250 employees to develop their own managerial abilities while they strive to speed the growth of our iompany in this rapidly grorving area.

"To ensure an increased flow of traffic_in our yards, we inaugurated a heavy schedule of newspaper advertising. Iir our ads, we always emphasize promotional items that -will aitract *i,oe, r, well as husbands who are do-it-yourselfers. Our greater retail activity justifies adding more manpower ro our local sales staffs. This enables us to serve our contractor customers even faster.

"Despite the new importance on merchandise promotions in our seven retail yard, and stores, the lion's share of our volume.still comes from tract builders and contractors served chieflv throug! our huge ^Warington facility rn Uarden Grove. Our normal inventory is more than l0 million feet of lurnber and ll million feet of ply-

wood. Such trackside stocks enable us to offer immediate delivery throughout Southern California on even the largest orders. Our contractor customers also enjoy the added convenience and time saving of picking up small fill in orders from any of our seven retail yards.

"To benefit fully from Larry Henderson's broad experience in the rapidly changing building materials field," Mr. Ward added, "we had him on our board of directors these past three years. He also serves as treasurer of Ward & lfarrington. Now with his added re. spbnsibilities as assistant general manager for both our wholesale and retail operations, we know he will continue to help us grow."

Despite his heavy business schedule, Lany Henderson takes an active part in Orange County civic and community affairs. He is a member of the Urban Renewal Council in ,Anaheim. He is also past exalted ruler for the Elks, a director of the Lions Club and vice president of the Boys Club in that city. He is a board member for the Orco Cooperative Warehouse Association. Recently he was appointed to the national advisory board of that trade association. Last month he was also appointed a director for the Lumber Association of Southern California. He is a member of the Governor's Industrial Safety Conference, Forest Products Division, for the state of California.

EFFIGIENT DTSTRIBUTION WEST GCDAI5T LUIuBER

VIIT R.TUI OR TRUCX -& IBAII^ER

old-Growth Bond-sawn REDwooD from Boiock Lumber co., Monchesler

old-Growrh DouGtAS FIR from Spocek Bros. lumber co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD AIR-DRIED And KILN-DRIED REDWOOD POSTS ond FENCING

FRED C. HOTMES TUMBER COMPANY o

specializing fu Mixed shipmenrs of Douglos Fir & Redwood

Ukiah Ofice:

'UIARION WARD HOmesteod 2.7254

fWX: UK 57

Production & Home Offce: Fred HOLMES/Cor! FORCEAim BUCKNER

P.O. Box 987

Fort Brcgg, Colif.

fWX: Fort Brogg 49

Phone: YOrktown 4-4058

Wholesole Only

ky Area:

PHIL GOSSLlN.Oqklond

TIIYX: OA-592-U

Phone: KEllog 3-5326

Arcatq Ofice: FRAN HOTMES VAndyke 2-3657

TWXr ARG 39

IARRY HENDERSON

OUR..PLUS FAGTCDFIIT DEFTES SPII(E HEELS

SPEC'FY TR'-SIATE

It's the combinotion of extros which TRI-STATE odds to DFPA stomped Douglos Fir thot mokes the difference'

'NIER'OR TONGUE & GROOYE

r g.PLY CONSTRUCTION

r SMOOTHIY SANDED B FACE

r ACCURATETY MACHINED

i r00% DouGtAs FIR

r SOLID CORE VENEER UNDER FACE

S COMPETITIVETY PRICED

Avoiloble, T&G 4 edges . 2edges squore edged

P[RSONAIS

Paul Kent Hollywood wholesale lumber disrtributor, and his wife seen loafing at Feather Rliver Inn early in July. On a regu- lar lumberman's holiday Paul visited a few of ,the producing rnills in the area before returning to home base at Hollywood & Vine.

Dee and Ada Essley entertaining during the month of July and August at their Laguna Beach hacienda. Along with his many du'ties Dee is chairman of National Forest Products Week for Southern Californ.ia.

Mary Fern and "Mac" McWhorter made a fast trip to Arizona last month with sup- plies and clothing for the Piute Indians on their reservat,ion near Winslow. These two

lumber people are to b.e commended for the hard work, time and efiort they have put forth on rthris aid to the Indian project.

IJoyd Webb, so'ftwoods d,ivision manager, E. J. Stanton & Son, Inc., Los Angeles wholesale firm, visited the rnills in nonthern California during July. He was also seen entertaining a group of friends at Dodger Stadium.

Stark Sowers, "Ileadman" of the Key Corporation, Riverside wholesale lumber concern, completed a survey trip ,to the suppliers area in northern Californ,ia last month.

Lyle Brewster, Hobbs Wall sales representative for So,uthern California, spent the week of June 23 on a mill trip to Northern California.

Strable Lumber's Jim Overcast attended Century 2l at Seattle last month and came

PRESSURE -TREATED with BOLI

DEN SALT bv

McGORMICK & BAXTER

Lumber pressure-treated with Boliden Salt costs only a little more than untreated lumber, yet will last many times longer, even under the severest conditions. lmpervious to wood borers, rot damage and fungus attack, Boliden Salt Treated lumber by McCormick & Baxter is perfect for mudsills, posts, joists, framing members, patios, porches and iences.

home to add h,is stamp of approval to the growing consensus that Washingrton, and Seattle particularly, should be complemented on a job well done.

Hugo Miller visited California Pacific Sales Corp. crrstomers in Colorado and New Mexico during the third week of June.

Carl Force ventured- up Oregon and Washington way last month to call on Fred C. Holmes Lumber Co. suppliers. Side 'trip to the Fair? Natch! Those Oreeon-Washington mills are really getting i working ove,r from lu,mber wholesalers these days.

Jerry Mashek, head of Hill & Morton, Inc., Oakland, visited southern California on business last month.

Bob Blacksher recently joind Pacific Hardwood S,ales in Oakland, according to president Fred Branch. Bob will handle ,the sale of domestic and imported hardwood lumber and plywood inthe Greater Bay Area. More recently with Cal,iforn'ia Plywood and North Pacific Lu,mber Co., Bob s,tarted his lumber career while still in high school working as a lumber handler f,or Strable Lumber Co. He later broadencd his experience with Monarch Lumber, General Lumber & Sup- ply and the old Gordon-MacBea,th Hardwood Co., serving the latter 6rm over n,ine yeafs.

Stan Eznekier, Pacifiq Coast divisional manager for E. L. Bruce Sales Co., has announced'that Williarn Van Gilder has joined the cornpany and will be calling on architects and generally assisting B.ruce jobbers in northern Californ'ia as a technical consultanrt and in sales promo.t,ion of Bruce products. Van Gilder was formerlv with Reynolds Aluminum Supply Co., Lts Angeles, as manager of Reynolds building products division. Prior rto that Van Gilder was divi'sional man,ager for Kaiser Gypsuru in California and Oregon.

Bud Kinney, who recently leased his Western Dry Kiln plant ,to Peerless Lumber, is recovering from a serious illness which struck him early last month. Bud is still ensconced in Merritt Hospital in Oakland and keep,ing that famous indian wrestling arm in rtop condition. For a little arm exercise, o,r a visit-see Bud in Room 272. Yisitors most certainly, y'welcome.

A couple of Chico's finest, Don and Barbara Wilson, flew to Europe the first two lr.eeks of June for a dream vacat,ion of England, France, Switzerland and environs. IJnlike several recent business executives who have been taking one way trips to various parts of the globe, Don returned right on schedule to his duties as merchandising manager for Diamond National Coro. at Chico. Good show!

tr{erced dealer, Howard McCulloch, o'wner of Yosemite Builders Supply, took advantage of the shortened Fourth of July week to t:rke a quick spin up to Seattle for a look around Century 21.

Among the capacity audience that viewed the recenrt brutal exchange between the Giants and the southland Dodgers at Candlestick with mixed emotions, our spies spotted the familiar dome of Bernie Barber, and in another section, Willis (The Terrible) Kelley of Riverbank. Bernie and the family took in a couple games while on the first leg of their vacation trip north to see the sights at the S.eattle Fair. Willis, former

long lasting and trouble free when

C omplet e T imber Pre -F abricating F acilities

owner of Kelley's Lumber Co., was just playing hookey for the day from his Riverbank General Insurance Co. office.

Donald Gee has been named manager of the W. J. Copeland yard at Arcata. Although he had been away from the yard in recent months, Gee formerly was assistant manager of the same yard for several years.

Henry Ratto, Hank & Tony's Builders Suplply Co., 2040 E. Harding Way, Stockton, has just returned to good o1' U. S. of A. after a six weeks vacat'ion trip through Europe.

W. J. B. "Trip" Triplett, T&H Building Supply, 100 California Street, Palo Alto, returned to business the first of July after taking 'in the Seattle Fair and fishing the McKenzie River in B. C.

Mark Kelley, M & IVI Builders Supply, Tracy, and the Kelley fam,ily, enjoyed a week away-from-it-all on the Coast during the Fourth of July week.

Well-rested and ready for a big business tliis fall, Jim Hockstra, Laton Lumber Co., Laton, California, spent the week of Independence Day loafing and fish,ing with the family at Huntington Lake in the Sierras.

Cross Lumber's Dick Cross, and the (happy) Cross family, escaped the Valley heat Ior a week last month to vacation at their sum,mer home at Wawona, near Yosemite National Park.

Although Stockton is a bit of a go for commuting to Candlestick Park, Ray and

Mrs. Boitano, Square Deal Lumber Company, 7025 Waterloo Road, religiously make the trip every time the Giants play in the w,indy arena. Along with thousands of other nor,thern Cafifornians, the Boitanos are eagerly awaiting the first World's Series playoff in San Francisco. (an item liable to split the stafi of CLM asunder, at ieast at th,is writing)

Charles and Warren Moorehead, Moorehead Lumber Co., Escalon, have just finished re-do,ing the outside of their store with Masonite s'iding and a very attractive job too ! 'Ihe Mooreheads recently expanded and rernodeled their showroom interior and have since realized a big payoff in increased store volume.

Harry Whitternore, Southern California sales manager for Lev Lumber Company, spent the first week of July lazing at Bass Lake. While in the area he visited the Lev production mill nearby. Kind of a con-rbined business and pleas'ure trip.

Harry l,ev, owner of Lev Lumber Company, a recent visitor in the Los Angeles area calling on dealers with Harry Whittemore, sales manager of the manufacturing and distributing concern.

Shasta Dam was one of the points of interest visited by Lillian and Ralph Norum, two Hollywood lumber people talcing a "motorman's" holiday along the Redwood Highway. They said, via postcard, that Shasta Lake was beautiful and cool.

Fort Bragg lumberman and etrtrepreneur Freddy Holmes, Fred C. Holmes Lumber

Co., treated the family to a trip up through Oregon and Washington for a look around the big Seattle Fair last month.

Dick Harmer has left Hollow Tree Redwood Co. in Ukiah to rejoin California Pacific Sales Corp. in Arcata.

Bo Ahrens, h,ead of California Sugar & Western Pine Agcncy, B'urlinga'me, vacationed with the family in the Feather River country during the first weeks of July.

According to our slightly devalued, bu,t normally rel,iab,le Canadian spies, a good group of nonthern California plywoodmen \4/ere represented at the recent big NPDA arrnual at Vancouver, B. C., June 27-29. S'potted in the lobby, meeting rooms and watering hole(s) at the Bayshore fnn were Ray Teakle, California Builders Supply; Rolf Stolesen, Durable Plywood Sales Co.; John Beckstrom, Beckstrom & Co.; Tom Parker, M. S. Cowen & Co.; Jim Oakley, Doors, Inc.; Tbd Bennett, Sacramento; Andy Guy, Custom Finishes; and Dick Ranft, Cloverdale Plywood Co.

Ben Gardiner and his wife Mary have just return.ed from a ten day trip to Oklahoma City, with ,their two boys Fletch and Ernie, where they visi,ted Ben's grand,rnother who is 93 years old. S,top-over points of interest included Carlsbad C,averns, Meteor Crater and Grand Canyon.

Don Sadler, formerly with the Bruce-Ply Division at Memphis, Tenn., is now representing E. L. Bruce Sales Co., in Colorado, Utah, Wyoming, Amzona and New (Continued on Page 50)

New Standards Promise Boost in Lumber Markets

The lumber industry is moving at a quickened pace toward development of a nerv system o,f sizes, grades and standards designed to make softwood Iumber easier to specify, purchase and use for light construction purposes.

Final action on the svstem will climax a two-year effort- by a Special Committee on Grade Simolification and Standardization of the National Lumber Manufacturers Association.

One of the few remaining hurdles to industry adoption of the piogram was cleared May 5 when proposed size standards for green and dry lumber were submitted to the American Lumber Standards Committee representing such varied interests as the railroads, builders, architects, engineers, lumber manufacturers, wholesalers and retailers.

The American Lumber Standards Committee is expected to accept or reject the recommended sizes, on the basis of comments received from members, at a meeting next September.

The new sizes would appiy to boards and dimension. No change would be made in standard widths but two new size standards would be established for thicknesses, one for seasoned lumber (19 per cent moisture content or lower) and the other for unseasoned stock, as follows :

mendations which constitute a significant part of the grade standardization program being presented to regional lumber associations and the agencies responsible for development of grading rules.

At that meeting, the committee unanimously approved these names for the proposed new grades:

_ Appearance Grades-I. Supreme,

2. Premium, 3. Special.

Boards Grades-l. Select Standard,

2. Standard, 3. Utility. Dimension Gradesi-l. Select Standard,2. Standard, 3. Utility.

In other actions, the committee :

(1) Recommended preparation of a booklet to explain the proposed new program to lumber dealers, wholesalers, builders and other industry consumer groups. The booklet, "A itandardized System of Lumber Grades and Sizes for Light Constructio,n," was available by July 1 and is slated to be given broad distribution among lumber manufacturers, distributors and users.

(2) Urged constmction in various sections of the country of demonstration houses using new dry lumber sizes-,srt-inch sheathing and lfi-inch dimension-proposed by the program.

(3) Asked industry grading agencies to prepare and exchange drafts of detailed grade requirements and defini-

five categories of lumber grades and species. An alphabetical designation (,{, B, C, etc.) would be a part of the grade mark on each piece of dimension lumber, to identify the allowable span permitted for its use as a joist or rafter.

Program Called "Major Step"

Arthur Temple, Jr., President of the National Lumber Manufacturers Association and a dealer in the drive for adoption of the new sizes, grades and standards, described the program as "a major step toward making lumber, already the most versatile constrlrction material available to man, even easier to specify and use."

Mr. Temple explained that the new system will put lumber on "an equal footing with competitive materials that are produced and marketed under uniform standards widely recognized in the design and construction fields." He added:

"The new board thicknesses proposed by this system can be produced, shipped, handled and installed at a more competitive cost than presently possible. In addition, the new board thicknesses will facilitate fastening with automatic nailing equipment and will provide greater strength and nail holding ability than competiti ve sheathing products.

NLMA Committee Finalizes Program

Headed bv Philip E. Frankfort of Southwest -Forest' Industries, Inc., Phoenix, Ariz, NLMA's Special Committ'ee on Grade Simplification and Standardization met in Beverly Hills, California, May 8 to put the finishing touches on grade and size recom-

tions within the next 45 days, the ob- ject being to promote uniformity of grade descriptions between regions, based upon comparable levels of qual- ity between species.

(4) Requested NLMA's Technical Advisory Committee to prepare simpli- fied joist and rafter span tables for

"Although this new system is aimed primarily at expanding the use of lumber in its major market-light construction-it also provides a sound, practical answer to repeated requests from building code, FHA and government specifying agencies that our industry take steps to make lumber grades and standards more meaning{ul.

"Adoption of the system by the lumber industry will constitute an immediate and effective step to safeguard and expand the use of lumber in the light construction field."

(Cont'rnued, on Page 26)

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And There Are Many Reosons Why!

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A demonstrotion by one of our solesmen will reodily reveol this.

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A good soles tool for you. For y o u r customersr "reosonwhy" to buy.

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AUTO'$AIIC LOCK

Provlder poritivc sccuri. ry, while giving eory opening ond closing of window. Moy be positioned ot ony heighr wilh no medronicol Sols requircd.

WEATHERSIRIP

Fully weothcrstripped wirh lhrce timcr the nor. mol smounl of vinyl specifled. Grcoler proteclion ogoinrt wind, woter ond durt.

DRAIN CUP

Erclutivc dcrign prvcnls wolcr ot durr from entcring ol till, qnd nrqkcs windowr completcly weqth.t right. Prorrudcs boyond stucco linr.

Otlrer Perfection-Engineered Feqturec Include: Hcder which ollows moximum cmounl of f,exibilify of movemenFGlozed with snop-on vinyl beod on lhe slclionory lire ond wruporound vinyl on lhe sliding vent, ollowing simple replocemenl from inside--Venl Cornert of uniquc design to provide greotesl sirength in movoble seclion of window.

Phone' LUdlow 8-2141

BOTTOIA ROITERS

Rollerr move smoothly on itock. Bofiom glider optionol sl no cxlro cosl. No sticking or lomming, Yeors of efiorlfree operalion.

INTERLOCKCR

Ruggcd dedgn givcs positive locking in o closed porition. Prevenls q||y movomenl of venl ond qddr to the weolher tightnes3 of the unit.

TIME SAVING INSTAttATION-exclusively designed noil-on fin ossures positive window olignment.

NO COSTLY SERVICING-desisned fo be glozed from the inside.

FOR AtL WPES OF CONSTRUCTIONover 35 slondord window sizes ovoiloble.

New Stondords

(Continueil lrorn Page 24)

The National Lumber Manufacturers Association is conducting an intensified campaign to acquaint the lumber industry and those who purchase and use its products with the details and significance of the new progTam.

The program contemplates a sixpronged approach to its objective of making lumber easier to specify and use in light construction. In this connection, the system calls for:

(1) Standardized grade names for finish, common boards and dimension.

(2) Grade descriptions keyed to end-use requirements and written so

that architects and specifiers may easily determine what grades and species are suitable for what jobs.

(3) Standard sizes for seasoned and unseasoned lumber.

(4) A new size of boards for sheathing and subflooring.

(5) A simplified method for pre- senting span tables for joists and rafters.

purchasers would be better informed and more inclined to use lumber products, thus improving the industry's market potential.

"Uniform industry recommendations, to promote effectively the most economical grade and size needed to do the job, will place lumber in a better competitive position with other materials and will expand markets.

.

(6) An industry standard for light rrame constructton.

NLMA Executive Vice President Mortimer B. Doyle explained that lumber manufacturers would benefit from the new program in three ways:

"By providing specifiers and consLrmers with easily understood information on lumber grades and sizes, these

"Reduction in the number of grades r,'r'ill result in less sorting, less lumber handling and fewer inventory items. It will also simplify pricing and accounting procedures."

Advantages of the system to lumber distributors were pointed up by Philip E. Frankfort, Chairman of NLMA's Grade Simplification and Standardization Committee.

BIUT DIA]v|OI{D GYPS[|[|

unirorm

IIIATTBOARD

Surface Taper .,.Core

"Lumber dealers and wholesalers," he emphasized, "have long been plagued with the necessity of stocking many grades and sizes of lumber. With the industry now advocating uniform and specific grades and sizes for use in house construction, dealers can concentrate on those grades which represent their bread-and-butter items.

"This will permit them to reduce the number of different items in their inventories and should simplify materials handling. Lumber dealers will also benefit from the increased knowledge of lumber gained by specifiers and consumers as a result of the grade standardization program."

Present plans are to put the prestige of the National Wood Promotion Program behind grade standardization, to help promote the proposals to government agencies, builders, architects and standards groups. NWPP ads will explain grade-use recommendations to all those involved in the use o{ lumber for home building.

Mr. Temple paid, special tribute to those who have served on NLMA's Grade Simplification and Standardization Subcommittee during the two years needed to hammer out a program on which majority industry agreement can be obtained.

"This has been a most difficult iob." I\{r. Temple commented, "and I "consider it a great privilege to have served with those who have accomplished rvhat many thought impossible a few months ago.

"It has been oossible to achieve our goal only because men of high principle, exceptional ability and vast knowledge of the lumber industry were willing to give unselfishly of their time and effort to bring this project near to a successful conclusion.

"We ha.ve proved-for all time, I think-that we can surmount regional issues and other differences whenever our principals are given an opportunity to sit down and discuss their problems in an atmosphere of cooperation and mutual understanding."

uanutucturer of America's Broadest Line of Buirding products.

Blue Diamond uniformity-so highly valued by craftsmen-assists in the economical production of quality walls and ceilings.

DOUBLE SERVICE DOUBLE FACILITIES

DOUBLE DEPENDABILITY

HARDWOOD DlVlSlONt

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SOFTWOOD DIVISION:

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FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE FOR THE RETAITER Att SPECIES AND Att GRADES OF PACIFIC COAST SOFTWOODS PTUS SPECIATTIES

A FULI LINE OF WESTERN RED CEDAR FROM BETTER MIttS

The Mqnqgemeni of Credit

(Continued from Page 6) bent for sales who considered their credit department and office a necessarv evil. Thev didn't realize the impotiu.t." of iniegrating these administrative functions.

Certain obstacles line the course of integration. Owners and managers with" a flair for friends will object to es\ablishing a systematic credit and credit salei program. Fear of losing customers was so significant theY "couldn't see the woods because of the trees." I have heard more than one good level-headed and experienced iredit man threaten to quit because the boss had given him the responsibility as guardiin of the receivables, and then destroyed what initiative he had by over-ruling turn downs to Poor credit risks.

An example was a progressive dealer client of mine who needid money. He lvanted his delinquent accounts collected, and a plan of management installed to keep serious delinquency from happening again. A quick look at his situation showed that the dealer himself was at fault. He knew his customers "too well." He readily admitted, "I can't say no when my friends ask me for credit." Simply definedl he was an over-aggressive salesman, and totally unmindful of

the pitfalls of such selling techniques. There is nothing wrong with aggressive selling for cash. Credit selling takes on a different aspect. Invariably, I find a top-flight sales department in dealerships that are overboard with receivables indicating good salesmanship and inadequate control of credit department functions. In this case of our over-aggressive salesman, his ofifice manager was given training, his sales and credit departments were properly integrated and within a very short time delinquency was reduced over $40,000.00.

Results

I have had many dealers say that a standard plan of credit management wouldn't work-that it would work in a big store but not in theirs. My reply was always the same: if it works in a big store it will work in theirs, only by practicing standard credit management on a smaller scale.

Of course, results depend on cooperation of the staff, and the managers ability "TO MANAGE" his entire operation. He must bring about this cooperation and maintain it. Credit is here to stay. He guides his stafi around errors in inventory conitrols. He helps with sales, displays, advertising, general store improvements, and approves of many of their ideas. There is no better time than now to review credit management procedures.

If you don't know how-learn how.

Here are some specific examples of actual dealerships, identified by alphabetical letter, showing the amount by which accounts receivable were reduced after instituting the author's plan of credit management.

Dealer A: $10,981.

Dealer B: $8,833.

Dealer C: $26.205 in six months. During the first four months, sales were increased more than $22,000.00 over the same period for the previous year.

Dealer D: $5,971.

Dealer E: $15,141.

Dealer F: $15,097 in 90 days.

Dealer G: $32,222 in four months. Dealer G's bank depos- its jumped an average of $10,000.00 during this period.

The above examples represent a cross section of dealers; large and small volume outlets, tlpt--erq_ managed by business men iintereste-6-.ln improving credit selling bnd collectio\ standards. \

Don't go along believing that sales will be lost if you establish standard credit management practices as offered by the author. It can be proved this isn't true. In all cases where I have in(Continu,eil on Page 52)

Forest Products Day of California - 1962

The fourth annual Forest Products Day at the California State Fair & Exposition will be held Saturday, September 8, State Fair Grounds, Sacramento.

The opening ceremony will begin at 5:30 p.m. on the stage across from the race track from the Grandstand. A section will be reserved for Forest Pro'ducts Day people.

Tentative plans for the program include a band concert, an address of welcome by the Governor, music by a quartet, a speaker as yet not selected, a m,essag'e fro'm tAe 1961 "Queen of the Forest" Carol A. Blom, and crowning of th,e new Queen.

This closes the exercises on the stage. Tree topping and other events will not be held this year because the

Hoo-Hoo C)ffers 1962 "Nqtionol Forest Products Week" Sfomp

_ Now you can support the Industry that supports you by purchasing and using the attractive new 1962 "National Forest Products Week" rubb,er stamp. The stamp is available through the Southern California Division bf

races will not finish until too late in the dav.

The-cocktail party and banquet will take place in the Governor's Hall immediately following the crowning of the Queen. It is open to all people in the Forest Products Industrv. Tickets are $5.00.

Last year Sacramento Hoo-Hoo-Ette Club No. 5 handled the Queen's banquet and cocktail hour. This year all nine of California's Hoo-Hoo-Ette clubs are participating.

The contest for "Queen of the Forest" is open to utry *o-"n over 18 years of age, employed in the Forest Products Industry of California. All information ."r, -be obtained from a brochure available from your nearest Hoo-Hoo-Ette Club or from any of its

Hoo-Hoo for only $2.00, which includes a deluxe green stamp pad. Widespread atten.tion was gained last year by the imprint of the "National Forest Products Week" stamp on outgoing mail. Through the use of this stamp on all your outgoing correspondence you will make every piece of mail more appealing to the eyes of the receivers. The use of this stamp

members.

Each of the ten Queen Finalists will receive a U.S. Government Bond. The pueen will receive a $100.00 bond and the nine runners-up will each receive a $25.00 bond.

Forest Products Day of California, fnc., is a non-profit corpo,ration and is financed by free-will contributions from firms and individuals who make up the industry in the State.

Officers are: President, A. B. Hood, Ralph L. Smith Lumber So., Anderson; Vice-president, LeRoy H. Stanton, E. J. Stanton & Son, Los Angeles; Secretary-treasurer, C. D. LeMaster, Sacramento. Other directors are: C. Russell Johnson, Union Lumber Co., Fort Bragg, and R. F. Nikkel, R. F. Nikkel Lumber Co.. Sacramento.

will also reward your company by promoting new business in the Lumber Industry.

You can get your 1962 "National Forest Products Week" stamp by sending $2.00 to the following address:

H. W. Koll, State Chairman of Southern California Hoo-Hoo, 1707 West 49th Street, Los Angeles 62, California

FOR tUftIBER AND PLYWOOD

OLO GROWTH DOUGLAS FIR

EEOS HEAD IS TEPS

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SERVIBE Weekly cargo shipments packaged for easy handling complete yard lumber inventory for immediate delivery from Wilmington, Calif.

PLYWOOD Comptete inven. tory of Douglas Fir interior and exterior grades for immediate delivery from Wilmington. Plus Mahogany, Birch and Sen decorative plywoods.

FEN E IN G "Coosedar" rus. tic grape stake style fencing in 4',5'and 6'lengths of durable Western Red Cedar. Packaged for easy handling from our Wilmington warehouse.

COOS HEAD TIMBER GO. manufactures Lumber and Plywood for the Retail Lumber Dealers of Southern California with complete inventory at . .

CTlOS HEAO LUMBER AND PLYWOOD COMPANY wt LMtNGTON, CALI FORN lA Berth 135 o P. O. Box 1215

Telephones:TE4-5261 . SP 5-1179

A pine cone is a plummet which the tree Points to the earth wherin the strong roots lie, A-retrospect and pregnant prophecy Of days to come,.when boughs-will-brush the sky. From the cones tip, uncurled the spirals twine And widen.out in ever gracious sweep, Of long, far-reaching yei.returning line, To catch the great stars in an upward leap. So, looking back to that primevit slirrre

Whence faint life sprang,-I trace a widening curve, ]l_p to that surge, whose lines in coming time May reach to splendid planets, and not ir.rr,. To break the lengthening line of life-to-be, A line which gathers in eternity.

(By Mrs. Mary Bulkley, age 75.)

Henry Ford once said: "The man who cannot think is an uneducated man, regardless of how many diplomas he may possess."

'We have heard much of freedom and liberty lately. It was Brand Whitlock who said: "When you define lib6rty you limit it, and when you limit it you destroy it.,,

A Temperance speaker was describing how his life had been influenc_e_d by total abstinence. .,ydu know,', he said. "f am now chief of my-department. Three years ago there were two men in the office who held positions aboie mine. One of them was dismissed for drunkenness. The other was led into crime and is now serving a sentence in prison, and all on account of strong drink. So I ask you, whai has raised 11e to my present high position?" And someone roared out "Drink,"

Pt.ry now and then you meet a business man who seems seriously concerned about being a ,,Babbitt.,, Babbiti, you ktg,ry, was the service club enthirsiast whom Sinclair i*i. satirized in "l\{ain Street.', Don,t be that way; belong to your service. clubs, build up friendships with- your feilow busrn€ss- and professional men. If you hake the world iust one shade better to live in by so doing you rvill be just ihat much ahead of self-appoinied satiiisis who. when thev pass, will leave the world worse off by exactly the amourit of their board and keep.

BY JACK DIONNE

The man who doesn't understand the value of his service club, ought_to get out of it. One great thing these clubs have -dole. They have brought fellowship into- the business world that never was therJbefore. We have had religions for thousands and thousands of years and Christianiti' for twenty centuries, but we have only had fellowship ior a few short years. I\tany other great-and good thingi these clubs have done, but for this-alone the world should be eternally grateful.

Go on with your service clubs. Meet, call each other Bill and Joe, laugh, sing, eat, do some barber shop chords, listen to some snappy speeches, and go back to your work with your batteries renewed. They are the best of medicine for you and your business.

A Solesmqn

When the train pulls in and you grab your grip, And the hackman's there wiih hii frayed-but whip, You call on the trade and try to be gay, And all you get is, "Nothing doing today."

Then you're a Peddler, by Gad, you'rJa Peddler.

When you get into town and call on your man"Can't. you see any, Bill?", "Why surely I can," You size up his stock, make a very rough counr, And "Bill" presently says, "Send the usual amount." Then you'r,e an Order'Taker, by Gad, you're an Order Taker.

When you travel along and everything's fine, ____ And you don't get up 'til half-past nine.

When you see each concern and talk conditions, And write it all home with many additions; The-n you're a Traveling IVIan, by Gad, you're a Traveling Man.

When you call on your trade, and they talk "Hard Times," "Lo.wer Prices" and "Decided Declines." But you talk and smile, make the world look bright, And send in your orders every blamed nightl Then you're a Saiesman, by Gad,'you're a Saiesman. Author unknown.

A Businessmqn's Proyer

Teach me that sixty minutes make one hour, sixteen ounces one pound, and one hundred cents one dollar. Help me to live so that I can lie down at night with a clear conscience, without a gun under my pillow, and unhaunted by the faces of those to whom I have brought pain.

Grant that I may earn my meal ticket on the square, and that, in earning it, I may not stick the gaff in where it does not belong.

Deafen me to the jingle of tainted money and the rustle of unholy skirts. Blind me to the faults of the other fellows, but reveal to me my own.

Guide me so that each night when I look across the dinner table at my wife, rvho has been a blessing to me, I shall have nothing to conceal. Keep me young enough to laugh with my children.

And, when comes the smell of flolvers, and the tread of soft steps, and the crrrnching of wheels out in front, make the ceremony short and the epitaph simple-HERE LIES A MAN.

Author unknou'n.

The Philosophy of Life

Did it ever occrlr to you that a man's life is full of crosses and temptations? He comes into the world r,r'ithout his con-

Att OF US READY TO SERVE YOU lke Zofroni

Roy Tierney

Gene Young

George Evons I

sent and goes out against his will, and the trip between is quite rocky. The rule of contraries is one of the features of the trip. When he is little, the big girls kiss him; when he is big, the little girls kiss him. If he is poor, he is a bad manager; if he is rich, he is dishonest. If he needs credit, he can't get it; if he is prosperous, everyone wants to do him a favor. If he is in politics, it is for graft; if he is out of politics, he is no good for his country. If he doesn't giv_e to charity, he is a stingy cuss; if he does, it is for show. If he is actively religious, he is a hypocrite; if he takes no interest in religion, he is a hardened sinner. If he gives affection, he is a softhearted specimen; if he cares for no one, he is cold-blooded. If he dies young, there was a great future for him; if he lives to an old age, he missed his callirg.

If you save your money, you're a grouch.

If vou soend it, vott're a loafer.

If you git it, you'te a grafter.

If you don't get it, you're a bum.

So-rvhat the hell's the use'

Author unknown.

Our thanks to Paul E. Kent, well kno',un atholesaler of Los Angeles, zuho fwrnished. us wi,th these lust three enioyable items in ihe ztein of kvagabond Editorials."

To neel the dresms of millions of fqmilie: for o vocotion, or second home, Pollotch Forests, Inc., hqs introduced seven pr€uf ond pockoged cabinc in ils cnlirely new "Free-Time" home plon booklef. The ofiroclivo pre-cut cobins,:toiling ca low a3 $995, will oppacl to fomilies wirh limired building rime ond budgor.

Pre<ut "Free-Tirne" hornes come wii{r oll dimension lumber lominoted beoms, doorr, hcrdwore, ond even the noil:. Deolers will find qdded profits in sqlec of toob, point, plunbing^ond occessories.

flre colorful booklel contains d totol oJ 27 "Frce-lirne" homes, infornrotion on lhe new gensrous finoncing plon, ond complefe directions for ordering working blueprints ond pre-cut models.

Counter dirploy cortons, pock.d wifh 50 "Frse-fimc" homr plon booklrrr oro ovolloblc lo dcolcrs for $15. Curtomerr purchore books for 50 conts.

Deolerr moy obfoin the "Freo-lime" horne prcfit-promotion kit now by writing to Potlolch Forests, lnc., lewiston, ldoho.

Blue Monday Dept.

VACATION HOMES BUILT FROM A KIT

. Many West Coast retail lumber merchants are tying into_ the new, high-profit "Free-Time" homes promotio; by Potlatch Forests, Inc., and cashing in on the vast vacation, or second home market.

Last year's first "Free-Time" home campaign resulted in sales of more than 50,000 plan booklets, -wiih as many a; 5.00 requests a day received during the first four month! ot the promotlon.

Additional sales appeal has been built into the 1962 Potlatch campaign with the introduction of seven pre-cut and packaged "Free-Time" cabins.

These cabins will be especially appealing to the families with limited building timi and budgets. Dealers will find appealing the. added sales of wiring, tools, paint, plumbing, and accessories resulting from the "Free-Time" hom& campaign.

The colorful "Free-Time" homes booklets, costing 50 cents a copy, are now being sold by dealers throughout the country and through regular consumer channels.

Helping to "sellt the prospective second home owner is the generous financing plan introduced this year also in the "Free-Time" home booklet. Through Allied Building Credits, Inc., Potlatch has arrang.ed for-a simple time pay"m€nt plan, with nothing down, for amounts up to $1,700. This money may be used for both materials, labor, or any other articles or products connected with the "Free-Timei' home. Another financing plan is a mortgage loan arrange- ment for amounts up to $7,500, with up to se.ren years to Dav. ^

The pre-cut, economy "Free-Time" homes come with piece marks .on the materials to correspond to piece marks on the working b-lueprints. Careful preparation-of working plans together with comprehensive malerial schedules and construction sequence directions combined with the high quality Potlatch building materials and skillful pre-cuttiig insure even the amateur builder-owner of asuccessfu-l building experience.

Pre-cut "Free-Time" homes come for as low as $995 and their appeal is further enhanced by the minimum unskilled labor time required for construction. Building times range from 35 man hours for the simplest cabin to 160 hours f6r the most elaborate pre-cut model.

In addition to these seven new-cut "Free-Time" homes, the colorful plan booklet also features 20 other vacation dream homes. All the "Free-Time" homes are designed by the nationally known Home Building Plan Servic6.

The pre-cut "Free-Time" homes arJeasily usable as yearr_ould homes, too, with the economy and'livability oi the des.igns appealing to small families and couples appioaching retirement.

Potlatch is providing dealers with comprehensive mer. chandising kits free of charge. Filled with "Free-Time,, home promotion ideas, the kit includes a plan book, counter dlllaf .merch_andiser, store -banners, dealer newspaper, advertising aids, pre-cut cabin order forms, and coloiful mailing pieces.

(Continued on Page 40)

Speciol detoils ond building drrongement3 of this A-frame (441-l) moke it perfect for fomily living-on weekends or the yeor-round, The elavoted 0oor levJl compenscles for uneven lettoin qnd ofiers vcluoble storqge spoce for fuet, o borl, or even q corport in extreme slope voriotions. Potlotch,s new Locl-Deck Bavel used for the roof producer on exlerior surfoce resembling hecvy shoker ond intedor finish of rustic wood pcnaling in one lcbor soving operotion. With 614 r+nrc feet, rhis A-frqme hqs two bedrooms both opening onto dre rurlounding'deck and o 205 squore foot dormitory-sleeping lofi,

Davidson-Western proudly announces the appointment as the Southern California distributor of F0]r|E-COR

A totally new laminated foam plastic board material for the manufacturing and construction industries.

IT'S A I{ATURAL...

AS A PROIECTIVE SHEATHII{G BOARD

The insulation and weather proof qualities of F0ME-C0R coupled with its light weight and easy handling make it an excellent, durable protective sheathing board even in such rugged installations as livestock feeding sheds.

AS

A RIGID DIMEI{SI(II{AI BACKING B(IARD

The cut away section shows how both the structural and dimensional qualities of F0ME-COR are combined to produce sturdy automobile door panels with the sculptured effect built right in. These same qualities can be utilized to excellent advantage in the manufacture of case goods, upholstered furniture, and prefinished interior walls'

AS A STRUCTURAT C(}RE MAIERIAI

The resistance of Polystyrene foam to mold and bacterial decay combined with the high strength to weight ratio and fabricating qualities of FOME-C0R mdke this board an excellent structural core material for flush doors and prefabricated wall and roof components.

AS A CI)MBII{AII(|I{ PROTECIIVE WEATHER.PRO(}F SHEATHING ANll

STRUCIURAT BUITIIING B(}ARtl

Combining all the above features you have in FOME-C0R a board material offering many new opportunities in industrial design and construction such as the completely self supported Geodesic Dome pictured here.

Warehouses

lo Serve All Southern Colifornio Deolers

l7O3 N.8th Street

COLION, Californlq

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VAN NUYt Gollfornlo

rRhngle 3-2936

Sfote 5-5421

738 Esst 59th Streef

IOS ANGEIES, Golifornio

Plecsont 2-3137

68O7 McKinleyAvenue

LOS ANGELES, Colifornio

Plessont 2-3136

25lO N. Chico Sireel

It nOil?l, Gallfornla

Gflbcrt 3-7945

GUmberland 3-3303

toRGAil D00RS for Every Use

M4ll0 Interchangeable Panels

Entrance 0oors-All Types

SED0RC0 Louvers & llardwood Southern Aires

rtusH D00RsASH_iIAHOGAIIY -BIRCH_ lilAs||illIE-BEECH

FIR PTYWOOD_ IAPAI{ESE PTYWO|ID

NORDCO DOORS

touvER DooRs

3 PANEI DOORS F-3

FOUR PANEI RAISED F-,I4

X.BUCK FRONT DOORS

sAsH DOORS F-r3

RAISE PANET IOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIN DOORS (ENTRANCE)

IOUVER BTINDS

MONTEREY TYPE DOORS

"SOUTHERN AIR" DOORS

Esrsblished

letters

It Wos A Good Show

California Lumber Merchant

Gen,tlemen:

I would like to express my appreciation for the very excellent coverage of our recenrt 16th Anniversary S'ale and Home Improvement Show.

The pictures were all excellent and the article was thorough and well written.Norbcrt Bundschuh" General Manager, Myrtle Avenue Lumber Co., Monrovia, California.

liked Coveroge

Max Cook

California Lumber Merchant

Dear Max:

I'm a little lat,e in doing so, but I want to compl,iment you on th,e fine way in whtich you covered the Yosemite Convenrtion (Lurnber Association of Northern Ca{ifornia). I was esrpecially pleased with the manner in which you reported on my talk and wantt to th,ank you for doing so.

-Joseph F. Schram, E.ditor, Bu,ilding Products, Los Altos, Caltifornia.

C.ongrctulotions

O,n Our 40th Jack Dionne California Lumber Merchant

Dear Jack:

I have just received Volume 41, Nro. I of The California Lumber Merchant and want to congratulate you and your people not only on the good job which this particular issue repres€nts b'u,t on the continued excellence of ,ttlris magazine as well as The Gulf Coast Lumberman. They are splendrid, and I think I would have said the same thing even if you hadn't published my picture!Philip T. Farnswonth, Executive Vice Presid,ent, California Redwood Association. San Francisco.

Mr. Jack Dionne Cal,ifornia Lumber Merchant

Dear Jack:

My hearty congratulations to you .on the zloth anniversary of The California Lumber Merchant.

It was born when I was Secretary-Manager of the Red Cedar Shingle Association. Many of your host of friends ,in the Pacific Northwes,t surmised that you had set up this publication so that you would have an excuse to be ,in Southern California when the mcrod struck you.

You founded an enduring magazine, which is well read in these parts, and which we retain in our files for reference.

assoc'iation, you were the best friend of the down-trodden shingle industry.

Incidentally, since my "retirement" from the Untiversity of Washington, I have been Promtotion Dire,otor of the present Red Cedar Shingle lulsxu.Docnld H. Clark, Manager, Northwest Hardwood Association, Seattle, Washington.

Don Dick

Californ'ia Lumber Merchant

Dear Don:

Jirn Forgie and Johnny join me in 'rnost slin,cere thanks for ihe splendi'd anti,cle you ran about us in your 40th Anniversary edition. Each y,ear I get a good deal o{ sentimenrtal,satisf'action out of celebrating my anniversary with The California Lumber Mcrchant and, as always, send you every good wish for the future.Bob Osgood, Roberrt S. Osgood, Inc., Los An.geles.

Max Cook

California Lumber Merchant

Dear Max:

Your 40th Anniversary Issue is a fine looking edition We also appreoiate ,the 6ne handl,ing editorially of our story on new products and service.-Owen T. Stabbins, The Pacific Lumber C'ornpany, San Francisco.

California Lumber Merchant

Don and Ole:

Covering a span of more ,than 40 years in close assoc;iation with the lurnbe'r indusrtry and its trade journals, I am in a position to state that your July I 40th Anniversary Issue ,is, frorn every aspe,c't the greates,t regional publication the industry has ever produced.,Con gratulartions.Geo, C. Schnitzer, Editor and Manager, The Gulf Coast Lumberman.

California Lumber Merchant

Gentlemen:

The $3.0O check is for the Company, but this letter is for Jack Dionne, if he is in L.A. After reading your 40 anniversary issue, may I take th'is op- portunity to congratulate "you- all" and Jack on your many years of service to the Lumber Industry of California, and wish you many more and a'11 increasingly successful.

hour-and-a-half or so afterwards. I don't ,think he ever looked at it that way but I felt kind of gu,ilty (like including a srnall profit in my quo,tations on a lumber order.)

While I am no longer very active in the lumber business, I still do a little, and get a nice rent from my old location and let the tenant worry abou,t collections and expenses. I still en- joy very much each issue of your Lum,ber Magazine. Heart- felt best wishes to you oldtimer, Jack. -W. B. Jefrerson, The Greater C'ity Lumber Co., San Francisco. California.

Jack Dionne

P,ub'lisher

Cal'ifornia Lumber Merchant

Dear Mr. Dionne:

We should like 'to offer our congratulations to fire California Lurnrbcr Merchant on.arriving at ,its 40th Ann,iversar5r and to. extend our continued best wishes to ,its very capable staff.

Over the years your publicati,on has been a real pillar of strength and insp.iration to the lumber indus,try, particularly on the West Coast, and we are confident that it will enjoy a continuing high regard for many years to come.-M. B. Pendleton, Secre.tary-Manager, National Hardwood Lumber Association. Chicago.

We'll Both Reoch 5Ot

Jack Dionne

Cal,iforn,ia Lumber Merchant

Dear Jack:

Three years ago I promoted a li,ttle 40 year celebration fo'r my wife and myself, 'in celebration of our 40th wedding anniversary. She objected that it was not important but the 50th was. My reply was that we were sure of o,ur 40th but t,he 5fth was a gamble. Is this the kind of thinking back of your 40th Anniversary of The California Lumber Merchant?

llernbcr

Soulhern Colifornin Door lnrfitute

Our very best wishes to The California Lumber Merchant, and .especially to you, personally. In my time with the shingle

I am reminded of the many times years ago when Jack used ,to ocaasionally come up here fo San Francisco, sometimes without much pre-knowledge on our part; and there would be .hurryup calls from sorne of his close friends among the wholesalers to various yard owners, among them mysel{, who always enj,oyed meeting him at a luncheon. And we wruld buy him a $1.25 lunch and then m,ake h,im pay for it by te,lling stories ior socne

In any event, congratula.tions to yo,u and all yo,ur fine assoaiates One fine thing about you and The California Lumber Merchant, you never lowered the flag, n'o matter how tough the times-you always came up smiling wi.th an encouraging message of hope and good will. In analyzing your paper for 40 years, I think this is what you have given the lumber industry -hope and good will. At least th,is is what I have gortten from yo'u.

I note you started in 1922. I started the Lumber & Builders Supply Co. of Solana Beach in 1923, though I personally did not take over management unlil 1924-so I am just one step behind you.-Herschell G. Larrick, Solana Beach, Calif.

A Messoge For All Hoo-Hoo

f o AII Suprerne Nine /llernbers:

- Hory m_any times have you heard people say, "I have the finest doctor in the world." TFey-are taiking about their own very small world. Theii doctor hai developed a good "bedside manner." In other words, f.'.. ? good salesman. Also he has "mystery" work for him.

Is there anything more mysterious or romantic than the lumber business ? Think of the appeal in different kinds of grains and in manv different kinds of lumber. Can't we sell mi-ladv "beautv advice" like the beauty parlors sell cosmetic advice?

IIere's the stumbling blockfirst we must learn ho'iv to sell ourselves to the prospective customer. Be honest-be sincere-use common sense.

Appeal to your customer's olvn selfish interests. Sincere flatterv never hurt any sale. Watch a mother's eyes light up when you say, "What a beautiful baby." You haven't lied-all babies are beautiful. BUT-vou haven't hurt your public relations one little bit. Are you wasting time with such "tid-bits" ? Heck, no. You're saving time. Get across the bridge from doubt to complete trust, and the sale will roll from there on ln.

Get your them started person they prlce.

prospective customers loosened up; get talking. They'll believe you're sucha nice wouldn't trust your competitor at any

Sincerely ond froternolly, HARVEY W. KOtt,460t6 Hoo-Hoo Sncrk of the Universe

Redwood Building Supply in Eurekq Move

Redwood Buildin^g_ lgpply, Fureka, has set up shop in a big new sto-re at 2385 Myrtle Avenue. Employing the latest merch-andi:ing techniques, the operation cbrries 1 complete line of building supplies and a imall, but select inven'tory of lumber and_ plywood. L. C. Hall is owner of the growing building supply business.

Ex*utives of E. A, Nord Co. Evereft, Woshington, ond Cortow Co., Los Angelet, gathercd.to discu:r ond ptol production and roles opplicoble ro rhe gicto. los Angeles mcrkef. From lcft: Pqul G. Ektund, Nord'icnerol soler mo-ncgcr; folen- Y!. Nord,_ conpony secrctory; Ed Howord, Noi coler repre:entori"e; Jock Corlow of Corlow Co,; qnd E. A. Nord, prcrident, E. A. Nord Co., tnc. Stoted Pre3ident Nord: "Nordco Doors orc norc in dcmqnd dron cvor in thitareo ond rlric consoquently ruquirer long rongc plcnning.,,

Remodeling Courses To Stqrt

Fall openings are still available in the ModerniZing Institute, according to Guy istrator.

American Home Boschke, admin-

The Institute is a training school for remodeling contractors. Each category-administrator, salesman, bookkeeper, designer, eJtimator and job superintendent-is brolen downlnto 100 hours of classroom study and includes on-the-job training rn'ith Nelson-Dye Construction Inc. personnel.

The Institute also serves as a research center for the remodeling-modernizing industry and Igstitute speakers have been-kept busy rvith appeaiances before Chambers of Commerce and service club organizations.

"Lack of trained personnel is the greatest need of the modernizing contractor," said Boschke. "More than two solid years-of research has gone into the Institute and our graduates attest to the school's success."

The Institute is an affiliate of Nelson-Dye and is located at 300 E. Katella Ave., Anaheim.

Contractors are invited to take advantage of the Institute's placement bureau and to learn more about the training school by writing Rod Dye or. Guy Boschke at the Airerican Home lVlo-dernizing Institute, 300 E. Katella, Anaheim.

Bob Brir Lumber Exponds into Building Hqrdwore ond Mqtenisls

Bob Britt, owner of Bob Britt Lumber Co., 2800 Hubbard Lane, Eureka, is currently building a new store to house a complete new line of building materials. Britt formerly cartied an inventory of lumber and construction materiais only. Expansion into the building hardware and materials phase of the business was made p-ossible through the purchise of L & M Building Supply of Eureka.

JAMTS L. ]|A[t C(|.

June | 962 Consfiuction Expendifurres Amounf To $5.8 Billion

The value of total new construction put-in-place in June 1962 amounted to $5.8 billion, according to preiiminary estimates of the Bureau of Census, U. S. Department of Commerce. This amount was 10 percent more than the estimate for May 1962, compared to a normal seasonal increase of 6 percent expected between May and June. The seasonally adjusted annual rate of $63 billion in June is the highest ever recorded. Spending for total new construction in June 1962 was 10 percent more than in June 1961.

New private construction expenditures in June L962 amounted to $4.1 billion, 8 percent more than the May 1962 level. The increase was appreciably greater than the 4 percent seasonal rise that is normally expected between May and June. The value of work done in lune 1962 was 12 percent greater than in June 1961.

Spending for construction of new private nonfarm residential buildings in June 1962 amounted to $2.5 billion, an increase of about 9 percent above the May 1962 estimates. The over-the-month increment is substantially greater than the normal seasonal increase of 3 percent expected between May and June. Expenditures in June 1962 were 17 percent greater than in June 1961.

Total new public construction expenditures in June 1l)62 amounted to $1.7 billion, 14 percent more than the estimate

for May_ 1962. An increase of about 10 percent is normally expected between _I{1y and June. Spenriing for public construction in June 1962 was 6 percent more than in June 1961.

FIRST SIX MONTHS OF 1962

Spending for total new construction in the first six months of. 1962 amounted to $27.7 billion, 6 percent above the $26.1 billion spent in the comparable period of 1961. Corresponding values for major componenis of total expenditures were: total private construction $20.0 billion in 1962 and $18.5 in 1961, an increase of 8 percent; private nonfarm residential buildings $11.5 billion in 1962 and, $10.1 billion in 1961, an increase of 14 percent; total public construction expenditures at $7.8 billion in 1962 were 3 percent above the 1961 level.

Jim Wolter Corp. Purchoses Celotex Stock

Jim Walter Corp., Tampa, Florida, shell home builder, has acquired a large interest in Celotex Corp.

It is reported that the company bought at a price of ap proximately $30 a share in excess of 350,000 shaies of Celotex stock, representing about 35/o of the 1,028,000 shares outstanding.

The company said it does not plan to make a tender for additional shares, but may in the future buy them in the market.

U.S. Plywood Will Sponsor Two TV Shows

United States Plywood Corporation will sponsor two 'lprime time," major network television shows this coming season-a weekly dramatic series and a nqw report Thursday and FridaY evenrngs.

These programs mark not onlY.the company's debut in TV advertising, but r'a first" for any individual company in the plywood industry. The only previous idvertising in the industry- was the David Brinkley Journal lait season, sponsored by the Douglas Fir Plywood Association of which U.S. Plywood is a member.

The U.S. Plywood programs for the new season will include the ThursdayFriday showings of the ABC Evening Report with Ron Cochran. This Program from 6:30-6:45 p.m. EST, is a report of the news of the day as,covered by ABC news corresPondents aronnd the world, plus in-depth coverage of one major news story dailY.

-The second U.S. Plywood-sponsored show will be Sam Benedict, a series of courtroom dramas starring Academy Award winner Edmond O'Brien. The \{GM-TV series is based on the reallife adventures of famed lawyer J. W. (Jake) Ehrlich, a flamboyant figure on the San Francisco scene where much of the footage for the series was shot.

This hour-long dramatic series will premier on NBC-TV September 15 in the 7:30-8:30 p.m. EST time slot-

prime time each Saturday night.

- Featured with the veteran O'Brien, rvho won an Oscar for his role in The Barefoot Contessa some years &go, will be Richard Rust, a newcomer who has made a mark in such top TV

shows as The Rifleman and Gunsmoke and recently was featured in the film Walk on the Wild Side. O'Brien, in additio4 to numerous recent TV appearances, has made four featurelength films in the past year.

NEWS ond DRAMA progroms on o notionol TV network will be sponsored this coming seoson _!t U:S. Ptywood--on odverrising "Gts( lot ony individuol compqny in the plywood industry. Prcgroms wil! bc rhe ABC Evening Repod with Ron Cochron (lefi) on fhundoys ond Fridoys qnd the Som Benedict show on Solur' doy nighrs. Ihis courtroorn dramo series stqrs O3cqr Winner Edmond O'Brien (cenler) in lhe reql life odventures of fomed towyer J. W. (Joke) Ehrlich, shown here chotting with the Hollywood stor.

San Leondro 51. OAKTAND 2I.

o Kiln Dried

. Pottot Kiln Dried

o Green

Y,il,'#:3J'Ji.

Hi,s':ltli'fil-

Mon Of The Yeqr

\\ralter S. Johnson, prominent northern California industrialist and philanthropist, was narneci as the iitv of Ffope's "N{an of tl're Year" lor 1962.

The organization, a free non-denominational medical and research center in San F-rancisco, chose lohnson for the arrrrral arvard for his clr ic activities.

Johr.rson is a trustee of the Palace of the Legion of Honor, director of the Actors \\rorkshop and nerv presider-rt of tlre I'alace of tlre Legion of Honor Firre r\rts Leaque.

-|ohnson is head of American Forest Products Corp. (TW&J) and Friden L alculatiltq Lo.

Hoo-Hoo-Efie ffl Holds Concqt

Seven lucky "Kittens" were led through the mystical doors of HooHoo-Ette No. I, Nfonday, X'Iay 14 rvhen the club held its monthly meeting and special concat at CLckatoo I{estaurar-rt, Inglewood, California.

Emerging from the ceremonies fully concatenated u'ere Helen Buck, Atlas I-umber Co. ; Ann l,ervis, Carroll Box & Pallet Co.; Cuma Chapman, Palm Lumber Co.; Louclla Saari, Bohnoff Lun"rber Co.; Grace Carlsorr, WaltonSmith & Company, Nancy Allison, Cali{ornia Lumber I'Iercl-rant and Nan Rothschild, Owens-Parks Lumber Co.

Revealed at the meeting rvere newly

electecl officers for the vear 1962-63 to b€' In.,rlled at the luire 1[th conclar e. Silver Saddle Inn. l)orvney. They are: Phyllis Han'kins, president; Violet Neal, first vice president; Jo Cogburn, 2nr1 vice president; Rosemary He{l'ern, treasurer ; Kathleer-r Hr-rghes, secretary ; Estella Seemayer, mernbership chairman; Dorothy N,Iiller, publicitv chairrnan ancl l)orothy Sinrons, initiations.

Anna ltlaria Iisparza, rvinner of the Ida Cunner Scholarshio Award rvill be gllest at tlre June nrietirrg.

Tell them Aou sow it adoertised in The Californin Lumber Merchant

Left: Moy Plucky Hoo-Hoo-efe f I Kittens lcp their final round in initiqtion ceremonies ot speciol concot, held 14. Right: Kiltens pose ofter mysticcl rires, fully concoted into the wiles qnd woys of Hoo-Hoo-Ette.

Vqcqtion Homes

(Contr'nueil on Page 32)

More information on this new, exciting, and profitable "Free-Time" home campaign may be obtained by writing to Potlatch Forests, Inc., Lewiston, Idaho.

OtD GROWIH REDWOOD

"Compilete ltwentory-Aff Sizes & @rodes, Gieen ot Dty-f.or every PvrPoce"

SERVING THE SOUIHWESTER,N R,EfAIt DEATER WITH CHOICE home of

Redwood Fencing Sidings

lnterior ond Er<terior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA

TCt FR(IM YARDFAST PICK.UP DIRECT SHIPMENTS VIA RAII tlR

TRUCI( & TRAITER-10 CAR S.P. SPUR TRACK _ ADJACEI{T T(l ALt FREEWAYS

COMPLETE MILL FACILITIES AT OUR 10 ACRE WHOLESALE DISTRIBUTION

PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"lhere is no SUBSIITUTE for EXPERIENCE!"

I SPruce 3-2292 P.0. Box 243 l0paz 1'6701

I "SEIilIICE is our poromount stock-in-trqde"

of Pottqrdr lumber will riee on A-freme "Free'Time" homc' Thc new pre-cul "Fres-Tim€" cobins qre idect for fomilier wirh limired budget ond building lime becqure the coreful preporolion of working plons, comprehenrivr moteriql schedules ond conslruction soquence directions combine to insure cvon |fie omqleurowner o successful building expcrience.

Frorn these slacks

Estimqted lobor time on con3truction for homes ronges from 35 rnon hours for the simplest type of tobin to t60 hours for the mosl eloborqle model.

potlotch,s new Plylumber used os lhe rooftng on lhis pre-cul A-frorne home meqns o fosr lob cnd on especiolly otlroclive interior ond exlerior surfoce'

PR,OFITGood or Evil? Misery or Hcppiness?

During the past few months, we have been exposed through the newspapers, magazines, radio and TV to a loud continuous blast about "profit." Depending upon the source "profit" is either good oi evil.

Profit as defined by Webster is-"The excess of income over expenditure."

Mr. Micawber, in the midst of fina.ncial troubles, offered to David Copperfield this bit of advice*"Annual income twenty _pounds, annual expenditure nineteen pounds, nineteen shillings, six pence, result happiness. Annual income twenty pounds, annual expenditure twenty pounds, six pence, result misery."

Income is received from many sources. From our la.bor in the form of wages or salariesl from customers who purchase goods or services; dividends from stocks ; interest from bonds or savings accounts.

All enterprises, frorn the corner candy store, the barber shop or the clothing store to. the industrial giant, need profi.t in order to co,ntinue providing us with thJgoods and services we need or demand. Without profit, business, small or large, cannot exist.

Profit is needed to pay the costs of doing business. The cost of raw material to be processed into-finished goods or the cost of goods bought for resale; the cost of seivices to maintain and op-erate the business; the cost of replacing worn out or obsolete tools and equipment; the cost demanded by Government, taxes levied it the Federal, State, County, p!ty, or District levels; the cost of payrolls, pensio_ns and fringe benefits; the cost 9f using tools.

Usually when we think of profit, we think in terms of a business enterprise, rarely, if ever, do we think of it in terms of the individual. Yet each and everyone of us is deeply- concerned with our own profit.

Profit from wages and salaiies? Yes. After providing for our basic needs, such as shelter, food and clothing, whai remains-is profit. This profit we spend as we see fit. Some of us will spend it immediate{y for additional comforts or pleasures, some will spend it fo,r household goods, some will place it in savings accounts for future usi, some will invest it in bonds or stocks, and some will spend it foolishly.

Whether we work for wages or salaries, own and operate a small business, or manage small, medium, or large iorpo- rations-_profit is with us, Without profit, we wduld oirly exist. Under the system of profit, and freedom from Oli Uountry government control, we, in the United States during our-brief listory, created a scale of living beyond the utmost imaginings of all preceding ages of rec-orded human hrstorv.

._Profit is good! Profit makes for happiness!

(Reprinted..from the Noyo Chief , g:filished by Union Lumber Co., Fort bragg, Lalrtornla,r.

Home SqlesExpecfedTo lncreose

Substantial strength is anticipated in the residential real estate' market in the-San Francisco Bay Area during the third quarter of 1962, according to a boll of real &tate brokers and builder developers conducted bv Guarantv Saving and Loan Association and First Savings and Loin Association.

Approximately 87.5/o of the replies indicated that sales during July, Augus_t and September are exp.ected to equal or exceed sales for the same period last year.

_E"fty per cent expect gains of 10 pei cent or more, while 12.5% look for sales to increase 207o or more.

Eighty-nine per cent expect tiird quarter business to equal or better the second quarter of.7962.

Results on a statewide basis indicate greater optimism in the San Francisco Bay Area than for the State as a whole.

Whelher ft's fhe finest home, finesf schoof or the finesf fence-wood is used lhe finest wood oJ all kinds is sold & delivered by

ACTS

*t**ff*ttttr*ili* l**lrf*****

Whot ls A Murderer?

A famous criminal lawyer was ll'alking down the street when a fugitive pursued by the police fled past him.

"Stop him I Stop him !" yelled the police.

The criminal lawyer paid no attention. One of the police halted.

"Are you deaf ?" he asked. "Why didn't you stop the murderer ?"

"And what is a murderer?" cross-examined the lawyer.

"\Athat a question ! A murderer is a man who kills."

"Ah, I understand. A butcher."

"You old fooM mean a man who kills another man."

"Of course," agreed the lawyer. "You mean a soldier."

"You idiot. A man who kills men in time of peace."

"Now I understand. An executioner."

"You fool ! A man who kills another man in his home."

"Now I get you. A doctor."

At this moment another murder was committed.

A Betier Society

We lvill not defeat communism by denouncing it. \\'e rvill defeat communism ,only by surmounting it with a similar devotion to our orn'n social ideals of economic justice and public service. The commut.rists in Russia are more sacrificially in earnest about what they want than r'l'e are here about rvhat we ought to want. Troubled times are ahead unless this nation can shake itself free from its stupid self-complacency and selfish materialism to lay hold upon its chance of building here a better society.

-Harry Emerson Fosdick

Boost, You Sucker, Boosl

Don't sit supinely on your roost

But come along and helP us boost For better things of everY kind, And leave your kicking clothes behincl. Oh, let us boost for better streets And softer beds, and longer sheets, For smoother lawns and better lights And shorter rvinded blatherskites. For finer homes and larger trees, For bats and boosts and bumble bees, For shorter hours and longer PaY, For fewer thistles in our haY, For better grub and bigger Pies, For tu'o more moons to light the skies. And let the lvolves of war be loosecl Orr every guy who doesn't boost. Itzell

M'her.r your wife finds a letter in your pocket you forgot to mail. But nran ! That ain't nothing to what happens when she finds one you forgot to burn.

Pockoged Power

Cartridge-ac,tuated devices, which utilize the energy of a fired cartr.idge, are used to drive studs into steel or through other surfaces; shape and punch holes in metals; start jet engines; eject seats from airplanes; separate stages of launched missiles. (In 'the historic orbital flight around ,the earth made by Lt. Comdr. M. Scott Carpenter, Jr., Winchester-Western explosive bolts were used: to free the e.scape tower at the nose of the capsule; to separate the rocket from the capsule at point of orbi't; to jettison the retrograde rocket after re-entry.)

l{owever, the principal commercial 'application of "packaged power" is'the powder-actuated fastening tool used extensively in the construction industry. A 32-page technical bulletin gives engineers detailed illustrations of the bas.ic ballis'tic behavior of cartridgeactuated systems. In limited supply, copies of "Packaged Power" are available from Ramset. 289 W,inchester Avenue, New Haven 4, Connecticu't.

?ll.l acoilo P illLa

No. e ROYAL WOOD ORAIX

xo.6 cLA3alG ttailrla

Frederick Kronz To Retrrn To Civiliqn life

Frederick H. Kranz, former General Manager of Golden State Lumber Company, Santa Monica, California, now on active duty rvith the 146th Air Transport Wing is Management Analyst will be released with the Wing on August 31, 1962 and will return t6 civilian life.

While on active duty Major Kranz has been Chief of the Management Analysis Division at the Wing-Headquarters. This job is similar to management consultant in a civilian organization and requires a thorough understanding of organizationql plan- nlng, management reporttng, hnance,

maintenance, operations, data processing and management engineering. He has been personally responsible for sophisticated management analysis projec_ts as well as the direct supervision data processing, reports management, graphics presentations and operations analysis including management advice to senior commanders.

When asked by the California Lumber Merchant, Major Kranz stated that he had no firm plans after August 31, 1962 but hoped to return to the lumber industry.

"Profit From Progress"

Profit from progress is the theme of National Building Material Distribu-

tors Association's 1lth Annual Fall Convention, to be held November 1377,I%2 at the Palmer House in Chicago, Illinois.

More than 600 Wholesale Building Material Distributors, guests and manufacturers are expected to attend the four-day meetings, says Association President D. B. Richardson, president, Richardson Lumber Co., Denver Colo.

As is customary at NBMDA fall conventions, conference boo,ths will again be available to manufacturers for discussion with individual distributors attending the meeting.

More information is available from NBMDA Headquarters, 22 West Monroe St., Chicago, Illinois.

Whirier

Eugene

Wr"/"or/" buhilnto,

lvllt0ll'l'l=l)

Peerless Lumber Leases Western Dry Kiln Plant

Peerie.. Lumber Company leased the facilities of Western Dry Kiln,826l San Leandro St., Oakland, last month, and plans are now underway to renovate_the planl Peerless Lumber is located adjacent to the Western Dry- Kiln operation and is headed by Gran Geisert and -Jack Loepf. Eldon Werthman, former superintendent for Western Dry Kiln, will move next door to the Peerless office to direct fir sales for the Dry Kiln Division.

Peerless Lumber's Western I Dry Kiln Division will continue to oDerate as in the past. offering in-transit and custom operate past, in-transitan_d a -complete inventory offir clears. drying, and stocking a complete inventory_of fir SaiesJor both divisions will be directed from Peerless Lum- Sales

ber's office at 8451 San Leandro Street, Oakland. The Western Dry Kiln Division u'ill retain its old phone numberLOckhaven 8-3284.

Established during 1946, Peerless Lumber has become one of the leading ridwood distribution yards in lhe Bay Area. With the a-quisition of 'Western Dry Kiln, Peerless now occupies over 10 acres of East Oakland industrial property. In iddition to volume remanufacturing and distributioir of redwood, Peerless now offers complete custom milling and drying as well as fir clears for export, and for the eastern and local Bay Area markets.

Premium Cores Become Normol Specificotion

Premium core members will now be used in all regular factory production of several thicknesses and grades of Georgia-?acific's hardwood and specialty softwood faced olvwoods with western softwood cores.

' 'All % inch "standard" grade panels automatically will have a solid one-piece cross core at no price premium,.according to Frank V. Langfitt, Jr., western plywood marketing manager for G-P.

A TRUTY DEPENDABTE SOURCE OF SUPPTY

o Quqlity products from the world's best Mills

o Dependoble service from quototion to finol delivery

o Over 50 yeors experience in the export-im. port field

o Prime importers serving the wholesole lumber trode exclusively

Coll rhe Atkins, Krdll represenlolivc neoresf you for de. pendoble qnd occurofe informqlion ond quolotions on oll ' imported wood produclsr

-And a n-ew "super" grade, designed specifically for.qrrality furniture, cabinei and-general milh,r'ork uses, also will have the solid one-piece crols core for fu-inch'. and all thicker panels will be produced with solid edge-jointed core members.

Tighter specifications are part of the company's- general prodict improvement program and are geared, in- this ca-se, io increasing demands by many specialty plywood users for oremium-core panels, Langfi tt said.

' Included iniiially in the higher mill standards are as-h, cherry, madrone, maple, walnut, knotty and VG gg4qt'-V9 fir, ritary and ribborrstripe lauan, knotty pine and VG Redwood faced panels.

The same face veneers also are being included in G-P's latest list of flakeboard-core panels, it was indicated.

Monthly Lumber Fqcis

Douglas fir region sawmill production, orders and shipments lor June hive been reported by the West Coast Lumbermen's Association.

The weekly average of West Coast lumber production in June rvas 157,353,000 b.f. or 99.2% of the 1951-61 avgrage. brders averaged 176,516,000 b.f.; ihipments 179,090,@ llr; weekly avera-ges for Nlay were production 158,004,000 b-f., 99.06 of the lgSZ-Ot average; oiders 1&,651,000 b'f.; shipments 169,554,000 b.f.

Six months of the 1962 cumulative production 4,051,198,000 b.f. ; six months of 1961, 4,047,792,A00 b.f ; six months of rgffi, 4,348,870,000 b.f

Orders for six rnonths of. 1962 break down as follows : rail and truck 3,185,904,000 b.f. ; domestic cargo 691,366,000 b.f.; export 161,534,000 b.f.; local 189,519,000 b.f.

The industry's unfilled order file stood at 500,378,000 b.f. at the end of June. lumber inventory at 958,260,000 b.f.

r..I-IIi'

For added structural strength, all Jones panels have Douglas fir cores and backs. As members of The Hardwood Plywood Institute every panel carries the seal of this rigid tesfing and inspection agency.

{o*bn, heol"r{ -- 4ttention

WHY NOT INCREASE FTOOR TRAFFIC AND ADD PROFITS?

Did you know thqi even o mon who is drowing unemploymen? insur. once is q prospect for our promotion line of prefinished Hordwood Woll Poneling?

Toke qdvontoge of our merchondising know-how ond let us show you how io increose your soles. Our men hove been trqined in this field ond they qre ovoiloble to you.

Here is lhe mosi complete line of promotion ponels ovoilqble in the Hordwood Plywood Industry.

Philippine tohogony Noturol-€horcool-lvory

Romin Noturol-Goloniol-Frorty

Knotly Cedor Knotly Pine

Wolnut Cherry trdrone

Ook Wood Groin Print 6 pctlernr

Gcnuine Birch Noturol

Golonicl

Antique

Ghorcool

Gherrytone

fones Yene,,er .*,Rlvwood Co.

Mills located at Eugene, Oregon Juncfion City, Oregon Oroville, Colif.

Notionql Forest Sqwtimber

Ssles ol Record High

Secretary of Agriculture Orville L. Freeman has announced that more National Forest sawtimber was sold between April 1 and June 30 of this year than during any previous three-month period in history.

Sales of sau'timber and convertible'products totalled 4.6 billion board feet, which is 60 percent higher than the volume sold in the corresponding period in 196l and 1.3 billion feet more than the previous- record high of 3.3 billion in 196p'

"The increase in sales during the last three months is l3rge.ly the result of great effort on the part of the Forest Service to help National Forest timber purchasers and counteract the depressed conditions of the industry,,, the Secretary pointed out.

The Forest Sen'ice has reduced appraised stumpage prices subst-antially. Weigh ted average advirtised prices' fo"r timber sold in the six western National Forest Regions, exclusive of Alaska, declined 30.6 percent from 195f to i961 to an average of $10.27 per thousand board feet. Averase bid prices for the same area also declined 30 percent in this three-year period to $13.78 per M board feet.

Adjustments were made ln appraisal procedures in December l?9l_^and j_a_nuary ISCI -which ieduced appraised pli::s U1i$t^.!O per_M.boardfeet for ponderosa pineind by $2.00 to $6.00 per M board feet for timber in the Douglas- fir region of Oregon and Washington. Minimum stumpase rates for ponderosa p_ine, Douglas--fir, and other high valie species- have been reduced to $3.00 per lVL Also thE stump_ age price adjustment procedure now provides an offsettins credit method of amoltizing road coit during dips in thE lumber market.

While the above actions resulted in reductions in ap- praised price levels for National Forest timber. for tfie segment of the industry which purchases Government

Jones Veneer & Plywood Co. is America's largest manufacturer of prefir ished wall paneling. Be cause of modern and mass production techniques, home owners eF 9r)twhere, regardless .of Income can now enloy the luxury and custom quality of genuine hard wood wall paneling.

Wholessle Warehouse

2O2 Sourh Center 3t. Sontq Anc, Colif. Klmberley 7-6247

s-tumpage it does not solve all the problems resulting from depressed markets and competition from foreign imports and other building materials.

"\Arhile in general the timber sales program is making gratifying progress on most National -Foiests," the Sec-retary said, "we still have forests where the full allowable cut have not been sold. The Department of Agriculture and its Forest Service is sympathetit to the problems facing the lumber industry, its communities and employees, and will make still further efforts to meet the timber iale obiectives on all National Forests.

"Action is underway to meet the special problems of many !'mber producers in the Pacific Colst and Inland Empire States. On 42 National Forests in this area, the mills need more timber than is available for sale. For the Fiscal Year ending June 30, 1962, timber sold on these 42 National Forests was accelerated by 1.5 billion board feet over that sold in 7961," the Secretaiy pointed out.

Further measures are being taken to insure that the maximum justifiable timber volume will be offered for sale on these National Forests where timber supply-demand relationships are critical. A team of foresteiJ will work with Forest Service management planning technicians on a review of the Forest Service methods of calculating allowable cut.

Secretary Freeman albo pointed out that the administration_ has proposed increased funds for Forest Development roads in Fiscal Years 1963, 1964, and 1965. This wifl help keep -timber sale programs at a high level and provide increasing opportunities for salvaging dead and dying timber.

Elm Avenue Lumber to New Gluqrters

Elm Avenue Lumber Co., Fresno, recently moved a block north from its old location to new qnrt["t. at 3528 South Elm Avenue. The new store and y-ard is operated by Don Beel.

Since 1952

WHOLESALE FOREST PRODUCTS

What are Y(lU doing to advance the cause of your industry?

Ouohry Mills Service

Dependoble

* (lne of the most effective programs for Wood Promotion is that of 1{Ail01{At F()REST PR(lDUCTS WEEK.

* This year"The Week"0ctober 2l-27.

* It's not too early to begin thinking now how you can aid in promotion of "fhe Week."

* ll you have ideas which you think will help others, why not send them in to IHE cAUF0Rl{rA TUMBER MERCHAiIT, that we may publish them in the interest of the industry.

SPECIAL'Z'IIG IN IR,UCK A'ID TRA'TER, SH'PNEUTS FRON ORTGOT AilD NO. CAL'FORN'A

CAIINDAB O[ COMINO IVINTS

AUGUST

Santa Clara Valley Hoo-Hoo Club l70-August 10. Annual Golf, Barbecue & "Games", San Jose Golf & Country Club.

SEPTE'VIPER

Fcirest Products Day of California-september 9. California S.tate Fairgrounds, Sacramento. Entertainment program, including selection of Queen .of the Forest. Cocktail party and eueen,s banquet at Governor's Hall on Fairgrounds.

\il/estern Pine Association-September I l-14. Semi-annual meeting at the Mul,tnomah Hotel, Portland, Oregon.

San Fernando Hoo-Hoo-Ette Club #6-September 12. place to be announced.

Tlst Arurual Convention-International Concatenated Order of Hoo- HoeSeptember 16-19. Ch'i.cago. Sheraton-Chicago Hotel, convention headqua,rters, Hos,t is the Chicago Hoo-Hoo Club #29.

OCTOBER

National Hardwood Lumbqr Association-October l-4. Annual convention at the Hotel Sherman, Chicago.

Yale Industrial Forestry Seminar-October 8-12. St. paul, Minnesota. School o'f Forestry of the University of Minnesota is cooperrating with the Yale University School of Forestry.

NRLDA Building Materials Exposition-October 20-23. M c Corrnick Place, Chi,cago.

P19i_fic Loggrng Congress-October 29-31. Olympic Hotel, Seattle, Washington.

American Forest Products Industries, Inc.-October 3l-November 2. Annu,al meeting at the Mayflower Hotel, Washington, D.C.

NOVE VIBER

NBMDA llth Annual Convention-November 13-12. palmer House. Chicago.

K/D CEDAR SUPPTY CO.

Truck & Troiler Roil t.C.t.

CEDAR FENCING (All Pofierns)

CEDAR SHINGIES

CEDAR SHAKES

CEDAR SHI'IIs

GEDAR PATINGS

WESTERN RED INCENSE

AIASKA YEttOW FOUNDATION

Represenfing:

PHONE E[gin 7-1063

P.O. Box 61 Son lorenzo, Californiq 220{J,8 Meekland Ave., Holrwcrd, Coliforniq

Lowrence R,. McGoy & Co., lnc. Celebrtrtes 4Orh Anniversary

It was forty years ago-July 1922 to be exact-when Lawrence R. McCoy started his then "one-man" wholesal-e lumber business with his wife, Dorothy, on their sunporch at 295 Salisbury Street, Worcester, Massachusetts. From this small beginning, the company grew steadily to flourish today as Larvrence R. McCoy & Co., Inc. with its main office still in Worcester, but with salesmen throughout the Northeastern United States.

What were the forces responsible for its long record of growth? Among them may have been one of the manY, many facets which Lawrence McCoY contributed to this company, namely, the conviction that merchandising of lumber and lumber products at wholesale is, indeed, an able and young man's forte. From the very beginning he attracted and hired young men-the abler the better.

Among the criticisms leveled at the 'r,r'holesale lumber industry is that it neither attracts men of sufficient capabilities. nor does it train those who come to it. This is not the case with Lawrence R. McCoy & Co., thanks to the foresight and wisdom of its founder. The men in this company have come by their knowledge of the lumber business by a planned training pro-

gram everyone from Thomas R. Oleson, President and Board Chairman, r.ho came to the comPanY in 1924, through the newest trainee, Henry S. Poler, A. B. Amherst class of t961.

In recent years the program has become well established and today's McCoy trainee is introduced to a wide scope of learning. All phases of traffic, credits, communications, and personnel become additional assets to his growing knowledge of wood. His initiative is encouraged in all matters including distribution patterns and good business management. Trips to the larger Western, Southern, and Canadian mills sharpen his under-

standing of the problems of buying and selling.

As a result of Lawrence McCoY's conviction that youth is no hinderance and that youth can perform, the average age of ttt. buyiirg and sales staff of Lawrence R. McCoy & Co. remains today, a young 41 years 3 months. The addition of able young men keeps the average age reasonably steady, despite the passage of time. Each year, Lawrence R. McCoy & Co., Inc. screens the best young men it can find in the Liberal Arts Colleges. 1962 is no exception, and one or more trainees are soon to be added.

In 1945 Lawrence R. McCoy retired from the company he had founded in 1922. Some time before, he had taken the beginner's painting course at the Worcester Art Museum. Later summers were spent studying under Jerry Farnsworth and Robert Brackman. In 1948 he and Mrs. McCoy opened their studio in Manchester, Vermont and todav thev both are artists of national repri.. Liwrence McCoy paintings are represented in about thirty museums throughout the United States.

This is just another example of the versatility and creativity of the wise gentleman rvho started Lawrence R. McCoy & Co., Inc. on his sunporch in \A/orcester. Now marking its 40th anniversary, the comPany oPerates rvith 28 salesmen in the Northeast and wholesales throught the entire United

TAWRENCE R. McCOY

States ; hardrvoods and imported lumber being more recent specialties. This would seem to prove Lawrence McCoy's theory that tl-re rn'holesale lumber busir.ress thrives when its participants have been selected for their ability early in their careers and tl.ren carefully trained in all phases of their trade.

Mssonite Monoger Offers Mqrketing Formulo

A formula for selling the farm market successfully was offered to lumber dealers by Dale F. Galloway,_market- ing manager, agricultural sales, Masonite Corporation.

"Forward thinking has paced the changes in selling the farm market during the last l0 years," he said.

"Today's successful merchant is not selling products ; he is 'buying' customers ! He can figuratively print his orvn currency for this trade, too, for the only sort that will buy crlstomers is a combination of quality, service and price.

"The one who has found and is spending theright combination of these three ingredients is able to buy enough customers to operate profitably."

Galloway cites an example of such merchandising.

"Last year Masonite Corporation test marketed Farm-X in eastern

PON]D]EIROSA PItN]E

MOULDINGS

Higb quality mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.

Bros., Inc.

Iowa. Ot.re of the dealers rvho was successful in this rvas pioneering an idea in selling building materials to farmers.

"His salesmen were uncovering farm building needs withirr a radius-of 40 miles and doing on-tl-re-farm selling. Here u'as an idea that could not lose. for tl-ris dealer tvas using his salesmen as a service tl-rat became a vehicle to carry the concern's entire qualityservice-price st,ory right out io the farmers."

Galloway had a word of encouragement to dealers who may have fears that farmers won't listerr io their salesmen.

"Don't be concerned about the pos- sibility that so many salesmen are calling on farmers today that farmers r.r'ill run them off. This spring I heard an Indiana farmer tell an audience of 400 that he welcomes salesmen because he learned something from most of them. Good farmers *ant to listen to good salesmen."

I{e added that farm suppliers have had to change in the past and that more changes probably are coming. "But for today's market and for th-e foreseeable future, successful farm su_ppliers will be buying customers rvith an aggressive combination of quality, service and price."

(Tell them aou sata it in The California Lumber Merch.a.nt)

Modasto Builders Supply, 601 Sourh Highwoy 99, ilodesto, recently completed q new 2200 sq. fl. store to befier serve the shoulder trode in tho oreo. Owncd 91d_ opemred by Dud Jomes (tefi) ond Sondy Riley (righr), the business wos es?oblirhed shorrly cfici World Wor ll os o "wood yord.,, In the enruing yeorr, Modesto Builders Supply, like ifiousondr oi yondr ocross tfic country, hos groduclly tronsformad inlo q building rnateriols center corrying c completc line of builder: hordwore, plywood, fcncing moterict:, oluminun windows ond poinlt.

Speclolized Trucking for the TUIIBER INDUSTRY

Common Cqrrier Certificote

Los Angeles - Oronge Gounlies

IIAMEDIATE PICKUP SPEEDY DETIVERY

IU'VTBERHANDIING... tUffIBERSTORAGE... Storoge Spcce to Leose -Adiccent to Sontq Ano FreewoY-

RAymond 3-3691

FERN TRUCKING COftlPANY MINES BANDINI, Inc.

1200 Mines Avenue o Montebello, Cqlif. (On Union Focific Roilrood SPur)

Personcrls

(Continueil from Page 23) Mexico. Sadler makes his headquarters at Denver.

Congratulations ,to one of our favorite "young oldtimers," P. R. "Bob" Kahn' general manager of F'orsy,th Hardwood Co., San Francis,co, who woo'ed and won the hand of Norma Muhlmann, also of San Francisco. Bob and Norma were married June 30, at the home of retired lu'mberman Carl Warden, w,h'o now lives on the 17 Mile Drive in Pebble Beach.

Art Wall, former salesmanager of George Windeler Co., Ltd., San Francisco, is now assocriated with Ben Ward in the wholesale

firm of Ward & Knapp, San Franc'isco. Art brings considerable redwood and fir experience 'to the organization, having spent eigh,t years with the Windeler firm and several years prior to th,at with Union Lumber Company.

Wybro salesman Joe Marenco, and the Marenco family, roughed it in the Sierra woods for two weeks las,t month.

Dave Davis, sales-production coordinator for Georgia-Pacific at Samoa, and IVIrs. Davis, vacationed at Lake T'ahoe during the week of the Fourth.

Kurt Paul Kuhn of Portland, Oregon has been engaged by Oregon-Pacific Forest Products Corporation as a sales representa-

tive in the lumber division at the head office in Portland, according to Hal Saltzman, executive vice President.

A, J. Myers has been named manager of the Vaughn, Oregon Branch of International Paper's Long-Bell Division 'in addition to his present duties as manager of the company's Gardiner, Oregon Branch.

Roland O. Colt has been named by I\{asonite Corporation as Building Products division sales representative in the Salt Lake City area.

Eugene T. Goeller has been named by Masonite Corporation as assistant to the Eastern Sales Manager, Building Products department, wi,th headquarters in Chicago.

MenocArrY IupoRTli\G COupAr\Y

MUrrav 2-2801

1441 Huntington DriveSouth Pasadena, Calif.

MlC0 Brand (Philippine Mahogany)

Products for Building

BAGAC Brand (Apitong)

Products for Industry

Representing; Bislig Bay Lumber Co. - Manila, Philippine Islands

Appointment of five account execu,tives in the sales force of International Paoer's Long-Bell Division, has been "nnoun..i by Carl E. Miller, Long-Bell Division General Sales Manager. They are: Clyde Starling, M. E. Johnson, Donald E. Hart, John Nelson and Thomas J. Buckner.

Hamilton K. Pyles, Regional Forester at Upper Darby, Pa., has been named Assistant Chief of ,the Forest Service in charge of Program Planning and Legislation, Edward P. Clitr, Chief of the USDA's Forest Service, announced recently. Mr. Pyles fills the position left vacant when Edward C. Crafts recently was named Chtief of the new Bureau of Recreation, Department of the Interior.

R. T. Frost has been eleoted an assistant treasurer of International Paper Company by the Board of Dircetors, it was announced by Lamar M. Fearing, president.

George E. Weining has been named land agent for the Western Operartions of the Long-Bell Dtivision of International paoer Company.

Lift Truck Weighr Indicqtor Literqture

Four page 2 color folder describes complete line of Lift Truck Weight Indicators. Includes a table showing time savings needed to justify equipment cost. Also includes case histories of time-money savings. Gives complete capacirties and specifi,cations for 6" and 8rl" dial models. Available in caoacities from 4,000 to 60,000 lbs. Martin-Decker Corporation, 3431 Cherry Avenue, Long beactr /. L alrtofnra-

Teco Announces Avqilqbility of Truss Design For Pole Frqme Slructures

Timber Engineering Company has announced the availability of a roof 'truss design for use in low cost pole frame buildings. Adaptable for spans ranging from 30' to 40' wi,th a roof slorpe of 4" in 12", the design calls for a spacing of 11' o. c. and ut'ilizes nominal 2" lumber throughout.

truss joints. Secure anchorage of roof joists to trusses is assured through .t,he use of 1'rip-L-Gr,ip framing anchors.

Free copies of TECO's design can be obtained by writing Timber Engineering Compar-ry, 1619 Massachusetts Avenue, NW, Washington 6, D.C. Ask for Design No. 679.

In addition t,o providing stress diagrams and complete lumber and hardware requirements, TECO's design sheet presents details for attaching trusses to poles. Supplementing these details is a table of recommended oole sizes for varying conditions of span and height.

A feature of TECO's des,ign which is of special interest to building erec,tors is an alternate detail for pre-drilling and cu,tting of pole tops pr,ior to erection. This ,makes possible the attachment of trusses .to Doles while on the ground so tha.t the whole assembly can be erected as a single unit.

TECO's design is based on ihe split ring system of construction w.ith 2%" TECO rings and rf" machrne bolts specified for

Mosoniie Corporqlion ofiers this lenl-lype counler disploy which folds up for eosy corrying by o lumber deoler solemqn to his prospecf's iob site. The side shown demonstrof$ the shodowline lop efiect of lVlosonite X-ninery lop siding ond three of ils soles feolures-exceplionol denl resislonce. primed surfoce, ond guidelnies for quick olignment. X-ninety V-grooved siding oppeors on ihe opposite side.

TECO Roof Truss Design

PICKERING TUMBER CORPORATION

The Monogemenl of

(Continued, from Page 27 ) stalled such standards, no customers have been lost except for a few who would have objected to any attemPt at collection.

One dealer writes five years after installing the author's plan of credit merchandising: "I was thinking of you the other day and wondering how You g'ere. We still use your system of credit granting and collection and there is no dloubt it has saved us thousands of dollars. Your system is paying big dividends and I don't know how we could have posslbly coPed with the situation without your expert hand'"

Credit selling and its many detailed ramifications nied not be the bane of building supply dealers just because it is one of the important elements of orrr American economy. Credit sales can ring your cash register.

Forest lqke Weekend A Big Success

The joint weekend outing of Black Bart Hbo-Hoo Club 181 and Redwood E,mpire Hoo-Hoo Club 65 last month rval once again the high point of the year for the tu'o clubs. The annual event was held at Forest Lake, near Clear Lake, on June 16 and 17. Perfect rveather prevailed, and here is a sampling of some of the better scores :

Black Bart Division, low gross went to Art Bond. First low net, Jim Maher; second low net, Art Bond (looks as if Art Bond Lumber had this one wired) ; and third low net, \A/endell Paquette.

Santa Rosa Division, lorv gross was captured by Joe Schaeffer; John Hubenlhal, Bill Doyle and Tom Gray finished 1-2-3 in the lorn' net scoring.

Low net in the Guest Division was taken by Vern Presley. Bill Johnson and Roy Sjolund followed trvo and three.

Other prizes went to Judy Sjolund and Phvllis Maher. one and tu,o in the Ladies'Low Gross Division. Award for high net? Elmer McDade. Congratulations Elmer !

Sonto Fe Springs division: 13535 Eqst Rosecrons (Enst ofi Rosecrqns Turnoff, Sqntq Ano Freewoy)

Los Angeles: I 16 West I l6th Slreet (Eost off lmperiol Turnoff, Hqrbor Freewcy)

FOR YOUR REQUIREMENTS-

Green & Dry Uppers

&

Quol;ty &td*ool

less fho n Corloqd Lots

Pockoged lots -- Truck-&-Trqiler Shipments

fulV alator,iJp Stnaq

. By Jock Dionne o

A Clever Mon Could Do lr

The tough, hard-driving taxi driver beat the red signal by inches, his fenders dusted the knees of the trafficlop on duty, he missed the pedestrian saf.ety-zone by the skin of his teeth, slid in between two trucks with only the thickness of paint to spare on either side, and was getting away with it when another cop whistled him over to the iurb.

With stately dignity and lowered brow the big cop walked over to the driver, glared at him for thirtt full seconds, then pulled a big handkerchief from his pocket and showed it to him.

_.,"T,isten, tough guy," he growled. "On your way back I'll drop this, and you see if you can pick it up wit' yer teeth !"

Kendqll Industries Exponds Distribution

Appointment of four new distributors was announced by N9.ry.1 B. Jacobs, Jr., vice president-marketing for Kendall Industries of Fresno, Ctlif., leading manufacturer of rolling aluminum windows and doors.

The new distributors and the cities in which they are h-e_adquartered are Layrite Building Materials, Spoiane, Wqsh.; The Wickes Corp., Saginaw, Mich.; Arizoni Glass & Mirror Co., Tucson, Ariz., and Mauser Lumber Co., The Dalles, Ore.

Jacobs credited the recent introduction of the new K-Slide International window for attracting new distributors to the Kendall line.

Layrite Building iVlaterials will cover eastern Washing- ton, northern Idaho and western \,fontana; The Wickes Corp., recently expanded into the West for the first time,

will stock the Kendall line in Calif. ; Arizona Glass & Mirror and Mauser Lumber r,l'ill cover

Fowler, Ontario and Salida. will cover the Tucson area: The Dalles, Ore., area.

USE YOUR HEAD! to promote Notionql Forest Products Week

Coming up October 2l-27 is National Forest Products \Meek.

The need for effective publicity and originality has been recognized to give added impetus to public interest in "The \Meek."

An excellent suggestion-that of promoting general acceptance in all areas and on all levels, of a- Lumber Jack type of "uniform" consisting of plaid shirt, blue jeans and helmet to be worn throughout the weekwas brought forth at the Washington meeting of National Forest Products Week Planners.

Snark of the lJniverse, Harvey W. Koll. has made contact with a Los Angeles manufacturer who is able to supply the helmets in quantity. The helmet will be made of a light weight wood derivative, yellow in color, with an inner adjustable head band to satisfy each size. It will be imprinted, "National Forest Products Week-October 2l-27."

Quantity rates bring the price to 91.25 each, f.o.b., Los Angeles. They may be ordered in quantity lots, with a minimum of 25.

In the instance where an individual. comDany or group is unable to order the minimum 25 themseives, they are advised to contact their local Hoo-Hoo clubs who will pool the requests.

Orders for the helmets should be sent to Harvev IrV. Koll, 1707 W. 49th St,, Los Angeles-telephone : AXminster 4-9442.

"Mike" MICHAEL

C)W po rtable draftettd

. For sketching, drafting, drawing, designing, layouts

. Used by all who must put ideas on paper

For use at home. office, in the field, traveling, in customer's office or factory

. Ready to use - cornPlete with Instrument, Scale, Protractor, Paner Pencil - all aluminium mointed in a self-contained Binder. Other larger Draf tette

Hoo-Hoo Asked To Support Scoui Acriviry

An appeal to the International Order of Hoo-Hoo has been put forward by the Boy Scouts of America. This would concern sponsoring an Explorers Program on Forestry and Forest Products Industries.

llarvev Koll. Snark of the Universe, in asking for Hoo-Hoo members help on this project, has given us some background on scouting and the good it does for maturing young men. We would like to pass it on to you and ask your serious attention to this worthy concept.

"Since 1918 the Boy Scouts of America have had a 'specialty' pto-

gram in the greatest sense of specialization-The Sea Scout program, now knou'n as Sea Explorers. In this program, and later Air Explorer Program, itrey matched boys, sponsors, and adults with a common interest in an Explorer Unit.

"The Michigan Study of Adolescent Boys told us that all this was basically sound-that as boys reach their late adolescence they particularly want to explore areas of interest of avocations and potential vocations. High amo_ng their- concerns is the desire to decide what they will do as their life's work.

"Our High Schools are concerned r.r'ith 'Guidance,' helping boys and girls decide upon a general course of studies

which will lead into their life's work. The Boy Scouts of America's success in securing business, industrial ani professional groups to help through Exploring has proved that they can be most effective in supplementing the school's work.

"All have much to gain through the sponsorship of Explorer Postson Forestry. The Explorer Post provides the sponsors with a vehicle through which they can interest young men in their field of work. It is reiognized that the specialty program appeals even more to the Juniors and Seniors in High School than to the younger boys' Harvey Koll continued, "I think this would be a wonderful project for

CnRFTENSoN LUmBER Co.

Wholesole - Jobbing

Hoo-Hoo to sponsor. It would help those boys interested in knowing more about the lumber business and would be a great help in acquainting them rvith all the allied wood oroduct industries. It would be of muiual benefit to us all."

Dqnq Point Development

U. 5. Plywood Ofiers Rough-Sown Sidings

Rough-sawn siding, an old favorite in the building market, now is available in a new plywood panel product just introduced by United States PIyvrood Corporation,

finish that duplicates the appearance of rough-sawn individuals planks, according toU. S. Plywood. But the large Planktex panel, like the entire range of Weldwood siding products, substantially reduces labor costs and material waste factors because of the ease of installation inherent in panelized construction, the company says.

_

D. R. Phillips Sr., long time West Coast lumberman, has recintly opened a real estate office in Dana Point. California.

1\{r. Philips, who was owner of the Lau'rence Philips Lumber Co. and the I-_a-wrence Philips Steamship Co. from 1929 to 1960, deicribes the Dana point area as one of the most explosive spots on the Pacific coast. It ii smog free, has a mild climate, one of the most beautiful coastlines in California. and is a wonderful place to live, he adds.

"Bigthings - are going to happen srnce the State approved the Dana Point harbor," Phiiips said. ,,A total of $7.4 million will -be spent on the project. Orange County - will invest $3.7 million wnicn is to be matched by a like. amount by the federal gov- ernment.-'

He feels that it is a definite fact that land prices will double in the area. and suggested anyone interested in buyine or selling property should call 'hiri collect at Gypsy G5789, Dana point. The address is 34141 Coast Hiehwav. P. O. Box 1026, Dana Point.

Planktex, in Douglas Fir or Redrvood species, features a circular-sawn

Panels of Planktex may be applied vertically, in traditional fashion, or horizontally for the Contemporary styling so popular in many areas. Planktex may be used with or without battens. All long edges are shiplapped to ensure a weather-tight installation rvithout visible joints.

The /s" thick panels are availa"b,le in 4&' u.'idths and 8', 9' or lU lengths.

Planktex is acceptable under FHA. BOCA and ICBO requirements for single wall construction as a combination sheathing and siding, thus effecting further savings, the company says. The ease of stain finishing on this new textured siding makes possible a variety of color effects.

Crone Scqle Literoture

Eight page 2 color brochure describes complete line of Martin-D,ecker Crane Scales. Includes dertail on Sensater Diaph'ragrn, plus all Remote Indicating and Standard Models. Complete specifications and dimensions for all models. Available ,in capacities from 500 to 250,000 lbs. Also describes Martin-Decker testing laboratory and unique testing equ,ip- ment. Martin-Decker Corpor,ation, 3431 Cherry Avenue, Long Beach 7, California.

OLD FAVORIIE rough-sown siding now i: ovolloble in hondy, lcbor-soving plywood building ponels. Plon&tex with o circulorsown efiecl, is occept- oble for single woll donstruction, occording to U.S. Plywood, thus eftecting odditionql scrvings for the builder or homeomer.

BONITINGTON LI]IVI BBB OO.

V/laleaale Dcaathloo TO CATIFORNIA RETAIT YARDS

€0 40rh SheelOAKTAND

(Moiling oddress: Box 3041, Ooklqnd, Colif.)

PHONE: Olympic 8-2881 . TWX: OA-410

LostMeet of Yeor

A record attendance at the HooHoo-Ette Club # 1 June 11, installation of offrcers, Silver Saddle in Dort'ney, California brought the years activities to a close.

Officers, newly elected are : PhYllis Hawkins, president ; Violet Neal, lst vice president; Joe Cogburn. 2nd vice president; Doris Hurja, 3rd vice president ; Kathleen Hughes, secretary : Rosemary Heffern, treasurer ; membership, Est-ella Seemayer; publicity, Dorothy NIiller and initiation, Dorothy Simons.

Potted beef, in abundance PrePared

the enthusiastic crowd for the excellent entertainment and program which followed a group of young tap dancers and singers.

Presentation of an award scholarship to Anna Marie EsParza, the girl chosen by the scholarship committee for finaniial assistance. Installation of officers then concluded the meeting.

An August garden Party will be the rleKt event followed by the opening meeting of the new year in September.

Represenls Cqlsverqs

Donald L. Rummens has been Chico area sales rePresentative

o Douglor Fir

o Ponderogq qnd Sugcr Pine

Redwood Plywood Shingles ond lqlh

veras Cement Company, a division of The, Flintkote Company.

Rummens has for the past nine years been associated with U.S. Gypsum Company in California's Central Valley terri'tory, most recently as full line sales representative in Rakersfield. He was previously in the building materials business in southern California.

Rummens will call on clealers, con'tractors, architects and engineers in the Chico territory, according to Mel J. London, Calaveras vice-president in charge of marketing.

Prior to entering the territory for Calaveras, Rummens underwent a course of training at the company's manufacturing olanrts in San Andreas and Redding. appointed for Caia-

seen enioying rhe bcnquet qr rhe Los Angeles Hoo-Hoo-Ette club f l__ insrollation; from lefi, Alice Anderson, Dorothy Yonn, Phylir Hcwkin: ond Mobel Askins' In

WHOLESALEJOBBING Timbers o Redwood Douglos & White Fir Plywood

Plywood Associotion Clff ers Rigid Frcme Design lVlqnuol

A new design manual that provides a trhorough and authoritative analysis of the plywood rigid frame construct,ion system has been published by Douglas Fir Plywood Associartion.

The 72 page publication is available free in single copies to archite'cts, engineers, builders and building ma,terials dealers. Cost of additional copies: 50 cents each.

A highly efficient building system, the rigid frame principle has been employed to develop general utility structures at a cost of ab.out $l per square foot.

The DFPA manual does not con,tain stock plans. Instead, the publication puts a quick reference piece in the hands of competent architects and engineers, and greatly streaml,ines ,their srtructural design efforts.

The manual includes 770 practical rigid frame design comb,inations based on a variety of spans from 24 to 48 feet; vertical and slant leg shapes; various leg lengths; various frame spac,ings; various loadings and various fr'ame member sizes.

While those 770 combinations reoresent the most practical and most economical ones, 'the 'manual also has a comple,te explanat.ion of the design method if other combinations are needed.

The publication is d,ivided into five sections wh,ich lead from itypes and grades of plywood, to prelimrinary plann,ing considerations, to actual layotrrt and fabri.cation of typical rigid frames.

There are illustrations of typical details, layout and construction diagrams, wind and snow load ch,arts, photographs of erection steps and also of co,mpleted rigid frame structures.

To obtarin a copy of the design manual, write to Douglas Fir Plywood Association, 1119 A Street, Tacoma, Was,hington. Ask for t,he Plywood Rigid Frame Design Manual, publication number 62-170.

Record Soles Of Olympic Stoin

More gallons of Olym,pic sta.in were sold in June than in any other mon.th in the 30year history of Olympi,c Srtained Products company in Seatrtle, according to the firm's sales manager, George Oistad.

"June's sales prove t,hat there is truly a definite 'trend to stain. The June record was achieved by our many l.oyal distributors and dealers, increas,ing suppont by architects, and such promotions as the 1-for-4 offer advertised in magazines and newspapers," Oistad s,aid. The 1-for-4 offer erpirin,g July 14 gives a customer one free gallon of stain for every four t,hat he p,urchases.

Olyrnpic, 1118 Leary Way in Seattle. makes its heavy-bodied and penetr.ating stains in 52 decorator colors, each of which contains PMO-phenyl mercury oleate-one of t,he most successful wood preservat,ives ever developed. A double-your-money-back guarantee 's'tates the s,tain will last longer and will never crack, peel or bl,ister.

Literoture Feotures New Low-price Moil Boxes By Southern Fqbriiqtors

An all-new line of low-price promotional mailboxes, designed to retail at 88c to $2.48. is described in a new bulletin published by Sout.hern Fabricators Corp., glsslsville, I11.

The illustrated literature contains complete information on design features of the five models comprisiirg the line: plain, cut-

out and embossed color-contrast styles. Specificat,ions include dimensions, shirpping and packaging data and a separate price lisrt.

The low-price line literature may be obtained on request to Southern Fabricators Corp., P. O. Box 8, 1010 W. Broadway, Steeleville, Illinois.

Wilhold Glues, Inc,, cnnounces new Slim-Cord Bubble-Pock for Wilhold Cleor-Epoxy Glue. SlimCords ollow more ilemr to be disployed on o p.gboard. Wilhold Cleor-Epoxy Glue dries "glosr clec/' ond ir cosy fo use. lorgc Twin Tubes contoin cnough glue for hundreds of strong+oll purpose-wolerproof repoirc. For melol, glors, gems. cerornicl, rubber, concrele ond wood, Retoil price 98c, with largcr rizes ovoilcble. Wholerotcr inquiries invired. Wrire Wilhold Glues, Inc., lor Angees 31, or Gfiicogo 12.

SPECIALIZING in-Douglos Fir Dimension, Boords & Studs

Western Hemlock Dimension, Boords & Studs White Fir & Redwood Sruds

CARGO- RATL-TR UCK & rRA't.ER

Pine qnd Plywood Redwood Posts & Redwood Speciolties

Responsible Representqtion of Quolity Mills

NAHB Releqses Survey Results On Discriminotion In Housing

The National Association of Home Bu'ilders has announced the findings of a study in'to the probable ,impact of an Executive Order against racial discrimination in housing.

The study tabulated and analyzed by an independent economic and industrial research firm, reflects t'he belief of experienced builders throughout the country that the issuance of such an order would result 'in a sharp decline in the production of new homes'

A copl' of the report was forwarded to President Kennedy by NAHB President Leonard L. Frank in accordance with a resolution passed by the NAHB Board of Directors in December, 1961, directing that the study be made.

In transm,itting the report, Frank suggested to'the President that t'his may be the time for the White House to organize "a major, nationwide educational campaign to lessen misunderstanding and tension" over the problem of racial discrimination in housing.

"A nat,ional program could develop greater public awareness of the significance and coni"qu.tt..t of discrimination in housing; it

could stimulate means of improving community acceptance of changing living patterns," Frank wrote.

Of the 6000 builders who responded to the survey, 42/o said they believe that the issuance of an order barring discrimination in FHA or VA housing would adversely afiect their building plans. If the order applies to conventionally financed homes as well, then 5l/o of the builders believe t,heir plans would be aclversely affected.

Generally, those anti,c'ipating a cut-back under an FHA-VA anti-discrimination order est,imated the drop in volume would be more than 50%. One third predicted a drop in volunre of more than 757o'

The study indicated that larger builders, as the mass producers of housing, were more appreheusive than were smaller builclers and custom builders, because their operations are less flexible.

The findings clearly indicate an opinion that the Executive Order would have considerable impact in virtually everl' section of the coun'try.

The survey questionnaires were tabulated and analyzed by C-E-I-R, one of the nation's most respected consulting firms in economic

and industdal research processing. Although NAHB developed the basic questionnaire, C-E-I-R was given cornplete independence in tabulating and analyzing the results and in arriving at its own conclusions and interpretations of the results.

In making public the report, the NAHB stated that such a release does not mean complete agreement with the findings. With rele'ase of the report, NAHB supplemented some of the findings in instances where its experiences can clarify the answers.

For instance, the NAHB translated the C-E-I-R returns as sugges'ting the possible loss of at least 112,000 units of housing from the 347,000 planned by the survey respondents. NAHB saicl this, in turn would mean the potential loss of 250,000 man years of labor and a direct loss of $1% billion in Gross National Product. With the multiplier efiect (the re-spencl'ng of wages and earnirrgs in the economy), the total loss impac,t on the Gross National Product would be nearer $3 billion.

'fhis could be regarded as a minimum consequence. Ry projecting these figures to the anticipated production of 1,400,000 housing units in \962, they represent a possible loss,

wtIHo[D' c0lfrAx CEMEilI aafs Rcsausl

WlLH0tD GLUE$ ltl0. o [0S ANGEIES 3t o cHtcAco 12

REDWOOD

ALt GRADES ond DIilIENSION

Paeifie lumber Dealers Supply Ine.

25914 President Ave., Horbor City, Cclif. P.O. Box 667

DAvenport 64273

Telephones: SPruce 5-3461

TErminql3-6183

Monufocturers ond Jobbers of SASH AND DOORS

TO THE RETAIT IU'\,IBER DEAIER

l.G.l. Yord Distribution ond Direct Shipnrcnts Vio RAIL or IRUGK -&- TRAIIER Cusrom ltilling

From lO9 ANGEIES: ORcgon 8-2268

Southern Section: OSborne 6-2261

From SAN DtEcO, Goll: ZEnirh 2261 at the outside lim.it, of 1,0@,000 man years of employment and g6 billion in Gross National Product.

ISorrlh Bcry eunnBER G@. ry"|*,,l, &ontoob

This report summary stated that ,,in no region, in no ci,ty, and in no group (even among builders with some experience in open-occupancy projects and in minority housing) was there ,any s'ignificant expres- sion that an anti-dis,crimination order mieht result in greater building activity."

The regional breakdown was as follows: 18.2/o of the responses were from builders in the Northeast; 37/o from the Nor,th Central region; 35.6/o from the South and 15.27o from the West. Includ'ing among the southern responses were those from Delaware, District of Columbia, Maryland, Okla.homa. West Virginia, Puerto Rico, in addition to the ,traditional southern states.

There was considerable range of reaction within the regions themselves. For example, in San Francisco, only l\/o of the builders in,dicated they would cu,t back in volume while 38/o of the Los Angeles builders expected a drop and 64/o in Phoenix. In New York 74.5/o expecred a cut-back and 36.74o in Pit'tsburgh

Of the 35/o of the responding builders who indicated that their plans would not change under an Executive Order, most were small_ volume builders who build one to twentv-five

Irorrres a 1'ear. Some 23/o |ailed, to sta,te whether their plans would be afiected. Only 1.3/o expected tha,t such an order would result in an increase in their build'ing volume.

Because it was the larger volume builders who were most apprehensive, the report found tha,t the builders of 577o of the housing units covered by the survey indicate an expected decrease in their building plans.

Of the res,ponding builders who have had actual experien.ce in building for openoccupancy (sales or renta,l to all prospects regardless of race) 33/o share the general view that an anti-discrimination order would have an unfavorable effect on their building plans. No change in plannecl volume was anticipated bV 57% of those with experience ln open-occupancy.

In transmitting the copy to'the President, Mr. Frank called attention to NAHB's Policy Statement on equal opportunities in housing which says: We sincerely believe and earnestly hope that education, toierance, and unclerstanding will gradually lessen, and eventually remove, the community attitudes which have kept builders from further progress toward mee,ting the needs of this portion of the home buildine market.,,

Los Angeles Representotion For Insulite

Promotion of Wayne D. Butler to "Insulite" territory representative with headquarters in Los Angeles was announced by B. W. Evans, dealer sales manager for the Insulite division of Minnesota and Ontario Paper Company.

Wi,th experience in var,ious fields. Butler joirred the Insulite organization last February, completed an extensive sales training program at Minneapolis headquarters and then rvas assigned to the San Jose, Calif., area for field training. His new .terri.tory includes metropolitan Los Angeles and the San Fernando valley.

A native of San Jose, Butler is a graduate of San Jose State college. He seried two years in the U. S. Army medical corps, boing discharged with the rank of lieutenant. Hi and Mrs. Butler, the former Beverlv Mower of Albany, Calif., have three children.

The Institute line of ,insulation board products includes Primed Siding, Roof Deck, sheathing, acoustical and decorative tileboard and hardboard. Insulite also distributes Fiberglas insulating wool.

New Profit$ New Sales ldeas

lfelps Sell Hondymon

A compact "handy-plan" sales promotion package that offers a new approach to doit-yourself trade is being offered to dealers by Douglas Fir Plywood Association.

Designed to develop sustaining sales throughout ,the year, the new handy-plan package is based on intensive promotion of do-it-yourself plans for specific seasons. The comrplete package includes four separate kits -one for spring, summer, fall and winterand a permanent counter display rack which can be altered to fit the season.

arrive, the dealer simply inserts the new plans and repeats his use of direct mail material ad mats and p'oint-of-sale aids.

Plans are geared to the seasons. For exanrple, fall and winter plans include 24 separate plans for indoor do-it-yourself projects, along with 8 indoor home improvement ,ideas-. S'pring and summer plans include such projec,ts as patio furniture, outdoor storage uniis, catpott ideas and plans for outdoor playground equipment.

The individual plans include some of the nrost successful ever developed by D'FPA' Some of 'them have proven highly popular in connection with plywood advertisements over the nation,ally televised David Brinkley Journal show co-sponsored by DFPA' -

Each of the four kits contains 600 Handy Plans, 200 Home Improvement idea folders, 12 colored pennanrts, 10O envelope stuffers, a window display banner, a dispiay rack sign, and advertising mats.

The entire package-including the permanent plan rack and the four kits-costs $15. To receive a kit, or to get more information about the program, write to Douglas Fir Plywood Association, 1119 A Street, Tacoma 2, Washington.

New "Cellon" Plqnl Ofi To Flying Stort

The nation's lirst full-scale plant built to preserve wood by the research-developed ;'Cellon" process, l.ras nret with unusual success here.

fore possible and leaves the wood surface entirely clean.

L. E. Anderson, plant manager' said that s,ince oroduction started orders have been received for poles from'2"6 difierent customers and that "Ce11on-trea,ted" lumber has been specified by 16 custorners. Orders have come fiom Californ'ia, Arizona, Oregort, Utah, Colorado. Nevada, Hawaii and Okinawa.

Further evidence of interest in the new process of pressure-treating wood was shown by response to a Koppers invitation sent various Wes,tern Companies to send representaiives to visit the plant. More than 50 forest products engineers, technical representatives and purchas'ing officials, including several f rom Washington Siate, Arizona and Souiheln Californ:a, have v'isitecl the n:lant.

"Hondy-Plon" Sqles Promotion

Dealers who have used the kits report that the plans not only sell substantial amounts of plywood, but also generate profitable sales in paint, hardware and power tool departments even during normally slack business periods.

The prornotion works this way: Cooperating dealers first receive the 'permanent display rack and the kit which is appropriate to the season. Subsequently, DFPA mails to those same dealers other kits in the advance of seasonal promo,tions. When the new kits

Koppers Company, Inc. announced recently that its new "Cel'lon" facilities, which went in,to production early in May, produced more than a half-million board feet of material in its first 30 days of operation, and will be on a seven-day-week schedule for at least the next 60 days because of an influx of orders from urtil'i'ties for "Cellontreated" poles and from users of lumber who require its pro,tection against rot and termite attack.

The "Cellon" process, which for the first time utilizes liquified petroleum to carry the preservative deep into the wood fibers, accomplishes deeper pcnetration than hereto-

TOW PRICED FUI.T RANGE FTOW CONIROI VATVE. Buih for econorny, pressure compensoled, with three porls ond converfible lo two Polt by plugging by' poss. Control will stop or slod any hydroulic motor ond ollows speed conlrol voriction storting frcm zero lo moximum R.P.II. of motor. No setling lools needed. The hond control lever mokes il ecsy lo select required speed ronge. Tested ond Proven on dirching cnd trenching eqiupmenf underex-trem-e condiriinr. Adoptable for controlling speed of self' propclled vehicies-groin cugars, hydroulic winches Lr -ony hydroulic motor driven opplicciion. P91 opening sizes orc from 36tt 16 lt/2" NPTF, with 30OO Pbl mo=ximum pte3sute. Wdte for bulletin Gl4 for more informolion or speciol opplicotions. Brond Hydroulics, l0t0 No. l5lh, Omqha, Nebrosko.

New Circle-Sink Merchqndiser Offers lleqler Three-Woy Choice

A cho,ice of three merchandis,e assortments w'ith profit margins of 37%, 4l/o and, 44.7/o are offered with the unique new Coun,ter-sink wall and,/or counter merchandiser.

and $67.45 re,tail list assortment. Dealer's cost is $39.87, for a 4l/o profit.

The same merchandiser, with assortment No. 1975 and booklets, retails at 931.35; dealer's cost is $19.75, for a 37/o profrt.

Circle-sink is a s'ingle new tool that replace's countersinks and counterbores in preparing wood perfectly for flush, recessed and angle-driven screws. Used and approved by professional cabinet-makers and boatbuilders, the drill works on an entirely nerv principle. I will not mar or splinter the wood, as with ordinary countersinks or coullterbores.

Write Norfolk Products Corp., Norfolk, Conn., for information and name of nearest llnho'lesa1er.

Home Modernizqtion Hlqndbook Offered by Mosonite

Herbert Richheimer, the foremost authority on home modernization, has authored an important handbook, "Financing, the Way to Increase Home Improvement Sales," especially for builders and lumber dealers. The magazine-sized, l6-page booklet rvas prepared for distribu'tion by Mason,ite Corporation.

No. 5940 comes complete with assortment of 9107.40 retail list, s'ink p.ilot drills, depth stops, plug pilot hole locators, with 35 free booklets. Dealer's cos't is $59.40 profit.

a balanced of Circlccutters and instruction

witr.h 44.7c/o

No. 3987 assortnrent includes booklets.

"Perhaps the largest single factor in deterrnining whether you will be successful in the business of home i'mprovement is your ability to know and use intelligently the many financial plans and aids that are now available ,to you through so many lending institut,ions," Richheimer says in the fore'o'ord.

"In terms of dollars and cents, this knowledge will enable you to sell the expensive jobs which reap greater profits, as well as more of the average jobs needed to sustain 1'our operation by simply being able to pro-

MAI]I (IFFICE

ros

vide the homeowner with equitable financing arrangements."

Fronr the wealth of his experience and success, Riichheimer points up finance data that builders and lumber dealers should know-. He does so in easy-to-understand language, with concrete examples.

Ind,icating the scope of the handbook are some of the chapter headings: The Lender, Custonrer Financing, Seven Year Financing, the FHA Property Improvement Credit Ap- plication, Five Year "Own Plan" Improvement Loans, Commercial Credit, Mortgage Financing, Second Mortgage-203K, Mortgage Re-financing-2038, New Mortgages, Open-End Mortgages, Conventional Mortgage Financ,ing and Helpful Hints to FHA Procedure.

For a copy, send $1 to the Masonite Horne Service Bureau, 29 North Wacker Drive, Chicago 6, Ill.

Appleton'Computer Ccrd' Simplifies Conduit Bending

A handy wallet-sized "computer card" which makes i't easy to calculate ofiset bcnds in conduit has been issued by Appleton Electric Company, Chicago.

The card, designed for use with AppletonBenfield benders, shows the required distance between bends and the proper degree of angles needed for different ofiset depths in bending metallic tubing, rigid steel or alurninum condui,t.

To use, an electrician selects the offset des'ired (from I inch to 1 foot), places two nrarks on the condui,t as ind,icated by the "computer card" and then bends to the angle shown on the card.

A table shows how much each bend shortens the overall length of the conduit.

Profi table Countar Merchondiser

BUYER'Is GUIDE

Sicrrq Lumbcr & Plywood, lne----.---TRionglc 3-2141

Sicrro Redwood Compqny.......-.....----NEvodo 6-0139

Simmons Hcrdwood Lumbcr Co.--......-...SPruce 3.1910

Smith Hordwood Co., L R............--.-..SPruce 3-0337

Smilh-Robbins Lumber Corp............-..PLeosqnt 3'4321

Solqnq Cedor & Milling Co......-.-....-REdwood 7-6681

South Boy Lumber Co........-..-.......--..ORegon

3-34,{l ,f-2133

U.S. Plywood Corp. (!ong Beoch)....HEmlock 2-3901

U.S. Pfywood Corp. (Sonto Ano)...-Klmberley 7'1691

Von fde Lumbcr Sqles, Roy....-....-......MUrray l-1668

Wolsh Lumbar Co............---..-.........EDgewood 7-6669

Wqlton-Smith ...-.--.......SPruce .4'1145 ARCATA

Wendling-Nothon Co..............-.-..CUmberlsnd 3'9078

Wcslern Forest Producls Co.-....--..-...-ANgelus 3'6138

Worlcrn Miff & Lumber Co...........-..-.-ANgelut 2'1118

Weyerhoeuser Compony......--..--.-...Rlchmond 8'5,f51 Worehouse (Anqhcim).................-..PRospect 2.5880

Wholesole Foresl Producfs Co...-....-..--TRemont 8-0161

Wilson, Forresl W.........................--.-SYcomore 4'7835 (MocMillon, Bloedel & Power River; B.

8-4963

Mutuol Moulding ond Lumber Co.......FAculry l-0877

Neimon-Reed Lumber Co.--.--.---.........TRicngle 3-I050

Neth Lumber Soles, A. W....-........-...TRiongle 3-2553

Oliver Lumber Co.----......-......-..........RAymond 3-0053

Oregon-Pocific Foresf Prod. Corp.....PArkwoy 2-1520

Osgood, Robert S..-.-.-.--....-..........-......DU nkirk 2'8278

Owens-Porks Lumber Co.....---.-....--.-..-..ADqms 2-5171

Oxford Lumber Co,, Rex-.-.............AXminster 3-6238

Pocific Fir So1es.................----.-.....--..-..MUrray 2-3359

Pocific Lumber Co. The....---.........CUmberlond 3-9078

Pocific-Modison Lumber Co........-......-..-SPruce 3-2292

Pocific Wood Products....-...----.........-.MAdison 8-7261

Pon Asiotic Troding Co., 1nc......-.-.Rlchmond 7-7524

Pcnberthy Lumber Co.....-.-.........-.....-.tudlow 3-4511

Perry Internolionol Corp,-.-..........-.....--.ORegon 8-7151

Philips Whsle. Lumber, Don Jr.....Glodstone 4-5018

Quolity Ploning Mill---...........-.............AN9e1us 8'2868

Reitz Co., E. t.-...-..............----.........-....ORiole 3'1270

Richkroft .......--...-.--.-..MAdison 7-5304

Roy Foresi Products Co.........-...--.-..-TRiongle 3-1857

Rygcl !umber Sqles.....-......-.....-.-.-...--.---SPruce 5-321 I

Sqnford-Lussier, lnc..--.-.-..-.-....-....-..AXminster 2-91 8l

Shivcly, Alqn A...-.-.-.-..------.--.....CHopmon 5-2083

3'5657 So-Col Bldg. Moteriols Co.....-----..--.-.MAdison 7'5304

Stroii Door & Plywood Corp..--..-CUmberlond 3-8125

Torler, Wcbster & Johnson...-...-...--...ANgelus 9-7231

Torter, Websler & Johnson (Speciolty Div') AN 8-8351

w€st Coost Screen Co.................---..-....ADoms l-1108

SPECIAT SERVICES

Associoled Molding Co..................-RAymond 3-3221

Berkol Mqnufocluring Co..-..---.........-...--..--....877-l 153

Colif. Lbr. Inspection Service-......-NOrmondy 5-5431

CHIP Nqtionol ...-........Hlllcrest..5-69I8

Coost Ploning Mi11.............---...........-.MAdison 2-ll8l

Downey Dry Kiln-.........................".......TOpo2 I'3116

Droftette Co. ..-..-..............--.-............--Oleonder 5-7851

Gildon Distributors.-.....----.-...---.-...........ADoms 2-3491

Jones, Fronk E. Mochinery Corp,..-..-.-MAdison 2'9132

Kofl, Horvey W.-N.F.P.ril...-.--.-.-....AXminster 1-9112

Lumber Center Milling Co.....-.....--EDgewood 5-1261

Son Anlonio Pole.-...............-..--........UNderhill 5-1245

Security Poinl Mfg. Co.....--------..........AN9e1us l-0358

Wilhold Glues, 1nc.....-------..............--...CApitol 5-2201

lUllBER HANDLING AND SHIPPING; CARRIERS

Fern Trucking Co..-...--...........-...........RAymond 3-3691

Greenfield & Son, Inc,, H. M...........NEvodo 5-1783

Hueneme Hondling Co,........-..--..-......TRemont 8'0160

Lee Lumber Houling......-......-.-..-.-.........TOpo2 l'1822

Motheny Cor Unlooding Seruice-.-..--..-..CApifol 2-8I43

Mines Bondini. Inc.-...-..--------.-.-RAymond 3-3591

PORTTAND

BUYER'Is GUIDE

BAY AR,EA

AND IUflIBER PRODUCTS Bender Lumber Soles, Eorle.--.-..-.-.-ANdovcr l-7260 Boldt-Beqcom Lumber Co..-...-.-......tAndscopc 5-3g46 Bonnington lumber Co......-...--.-.-..-..O[ympic 8-2g81 Bruce Co., Inc., E, t....-....-. ...284-l3OO

Colifornio Lumber So1cc.........-.--...-..-....KEllog 4-tOO4

Colifornio Plywood Co.....-....--..-..--..--.-Olympic 2-5153

Dont Forest Products, 1nc......--._.-....-.--- ----.--.....321 -OO2O

Durobfa Plywood Sqler Co..-.--.-.._DAverrpo* l-2525

EMSCO Plywood ..................-.......---.-.-.--KEllog 6.4733

The..-.....-.............GArfie1d l-3717

Ricci & Kruse lumber Co.......................M1ssion 7-2576

Sowmill Saler Co.......--.-..................DE1owore 4-1615

Silmorco, Inc....---...-..-.-..---.----...-.........EXbrook 2-82b8

Torler, Webster & Johnson, Inc.......--pRospecl 6-1200

Union Lumber Compony.-..............----....SUtter l-5170

United Slotes Plywood Corp..-....:.......JUniper 6-5005

Word & Knopp.........-.-------.......---..---...GArfield l-184t)

Wendling-Nothon Co...----...--..........---..--..SUtter l-5363

West Coosl Timber Products.-........GRoystone 4-3931

Western Forest Products of S.F.......-.lOmbord 4-875Q

Western Lumber Compony.--..--.....-.......--Ptazo 6-7111

Weyerhoeuser Compony......---.--....----......Plozq 5-6781

Ziel & Co., Inc.-.".--..............--,---.---...-.-..-.YUkon l-0210

Aborigine Lbr. Co.----------..-..--.--.-.--.39 Allicd Euilding Credit3. Inc.-.-----.-. *

Allon Box Boord Co.---..-.---.--...-.--.-*

Amsricon Hordyood Co.---.-..--.----.*

Amtcon .-...-.---.---......._----.--.-..-.-.-.--. t

Angelur Hordwod Co.-.-.---..---.---..19

Arcoio Rcdwood Co.-..-----------.----.-. *

Arrowhod Iunber Co..-----.--.--.,-..-i1l

Artcriq Door Co., Inc...-,---,----.--.----17

Aito€ioted Rqdwood lrtills-.-.-----.--.. *

Atkinr, Kroll & Co.-..-.-.------------.-----.,14

Aflar Lunber Co.--..-.-------.-.---__------*

Avolon [{oulding....----------.----.---.-.--38

Avrom Iumbsr Co....-----,-.,_-_--_-- --t

Georgio-Pocifi c Corp.........-.......-. - --_- -T Emplebac l-0212

Georgio-Pocific Corp. (Son Jose).....-..Cypress

ADr'ERTISERS IHDEX

*Ady.rfirlng qppaqr in qll.motc lrrucr (Tell them gou sau it in The Calitonb Lumbet Merchant)

Hoover Co., A, L.------.-.------.---.-,--.--. *

Hgullon Wolgrproofng lrtfg. Co..- |

Hueneme Hondling Co._-------_-------__ r

Huff [umber ao,-..--.-..--_._-.----_--..--U,

Independent Building ^{qteriols Compony ...-...-...-.---.--.-..-----Cover 3

Industriol Iumber Co,.---_..-.---__-...-*

Inlond Iumber Co,.....-.-.--.-_._"..-.,---. I

Int{stote Contqincr Corp...-.----.-.-31

|lcCormock & Eoxter Cregioting Conpony -.....................".-.-...------22

,{iner. Bqndini, Inc..-......-.....--....-.50

M6re Dry Kitn Co...-.--.----_-..--.....-. *

ilufuql Molding ond lumber Co.....47

Neimqn.R@d Iumb€r Co.-.-.-.-..--.--'

Neth Iumber Sole., A. W..,-----.-...57

Nikkel Lunbcr Co., R. F.,------..-.--.-- | Norco Distributing Co..--------.-----.----'

Shively, Alon A...-..-..--.-..----------.-...- r

Sierlo Lumbgr & Plywood, Inc.-----*

Sierro Redwood Co.......-.-.-------..----*

Silmorco, Inc...--..----..---------...---.-....-16

Simmons Hordwood Lbr. Co..-.-.----*

Snith Iumber Co., Rolph 1.....-,-.-*

Smith-Robbinr Lumber Corp......----*

Snellstrom Lumber Co....--.-.-.---------*

So-Col Building /i{oteriol. Co.--.--- '

Solono Cedor & Milling Co.--------,- r

South Boy lumber Co..--.-....-----------59

Soulhern Orggon Plywood.----------.-- t

Soulhwesf Plywood..-.-..---..-.--....----.- r

Stohf f-unber Co.-.--.-....---.---------.----27

Stondord lumbq Co., In<..--.-...---*

Slonton & Sons, E. J..-..---...--.-...-.---48

Stroble Lumber Conpony..-..--.----...*

Siroit Door & Plywood-.....----..Cover 4

Supgrior Fireplq€9 Co..-..---.-..---.--..- t

Suttle & Keller Lumber Co,-.---.---- |

Tocomq Iumber Soles, Inc.-...--.-..-.24

Tortcr, Wobsler & Johnron-..-Covcr 2

T. H. & F. Soles, In<.--.---..--.---.--.-*

Triqnglq lunbd Co.------..-.---.-.-...-.-*

Tri-Stote Plywood Co.----.-...--...-....-21

Pocific C€mcnt & A9s. Co..--.-.----__ ' Twin Hqrbors Iumber Co...---....-..-. r

Pocific Fir Sqle!..-....---...-.-------.---.---19

Pociffc Hqrdwod Soles,----------.------ * U. S. plywood Corp._--_---.--........-... t

Pocific [umbcr Co., The..-.-.----_--__-_ r Union [umbsr Compony-

Pocific [umber Dolerc Supply------59 United Whlre Lbr. Co._--_---..----.--.--- r

Pocific-Modiron tvnber Co...-.--.---40

Pqciffc \'vood Product!..-.--_.-.--.--.--.- * Vqn lde Lumbcr Soles, Roy----.---..-.58

Coloveros Censnl Co...---....---.-_-----

Colifornio Door Co.. of L. A._---_---25

Cqlif. tbr. Inspection Ssrvice-..----- *

Colifornio lumbs Sqlc:._--..-..-.-_-_*

Cqlifornio Pociffc Scler Coro....... *

Colifornio Ponel & Vcneer C;..-_.-.15

Corlow Compony--..---....-..-..---.---._--34

Ccdqr Speciolties

CHIP Notionol-----.-.,----.---.-..-..-.-.-..-_- *

Chrislenren Iumber Co.--......--...-...-55

Clqy Brown & Co...,---....--.-.-.--...---- t

Cloy Iumber ao.-.-.---.-.--.-.----...--.-Oa

Cloycrdqlc Plywood Co.---.----.----_.. t

Coott Ploning A{ill.-----.-.---------.--.-.-. *

Cobb Conpony, T. M..------.-.-..-..-.-- *

Comm.rciol Iumber Co.---------..--..-43

Con!olidoted [umbq Co._-_.---.-.----15

Conlincnlql [{olding Co,.-------__-.-.-- r

Cook. Inc., D. O...---------.----.-.------.'

Coor Hod lunbcr & Ptywrcd-----.29

Corolit Co., The-...--..----------

Cowcn Co., M, S...-....,--..----

Crqnc-rriiirr 4".......:.....:..-......::. "

Cuprolignum

€urlcy'r Lumbcr Co.---..---.----------.--'

Dqnt Forcal Produclt--..-----.-..---.-____

Podulo [umbcr Co., E. A....--.-----... *

Pon Asiqtic Troding Co.. Inc..-..--..55 Wqlrh Lunber Co..--.--.-..-----..---_-.--- r

Poul Bunyon Lumber Co...........---.-. I Wolton-Smilh & Co.. In<.---..---..---. t

P*rler: Iumber Co,.....-.-.-...-...-...--.38 Word & Knopp.-.--.-.--.--------.--..-----.--53

Peirco Co., Al..-.--......-...-.....--..-.......32 Worrsn Southwart, Inc.-------.----.-----50

P€nberthy Iumber Co,....---.---..-...-.- * Wendling-Nothon Compony.,----------12

Psrnell Iumber Co.--......--..........-.-_ t Werl Corl Iumbermgn'r Arsn.--..-- 9

Philipr Whlse lumbcr, Don J,..-.--.- * We5t Coosf Scren Co,-------------.-----. *

Pickering Lumba Corp.--.....-.----.-.--52 West Coort Tlmbcr Productg__-.-.---- '

Plocorville Lunbor Co...---.---.---.---- * Wertsrn Dry Kiln.-...-.-..---..

Quolily Ploning llill..--....-......-.----- *

Sqn Anfonio Polc Con:t. Co.--.--..... r

Sonford-Luricr, Inc,-------.--.-.--.- t

Sonto Fe Lumbcr, Inc...-----.----.--...-- 7

Sowmill Sqlcr Co,--...--...--.---..---.-..--- r

Socurify Pqinl [{fg. Co.------------...- r

Wesfern Forctl Produ<lr of S,F.---. *

Wesl..n Forerl Producll Co,-------,--56

Westcrn Lumber Co...-..-.-..--.--,---.-..-58

Western Mill & lumber Co,-.---------- t

Wellern Pine Arrociqlion-.--------.--- t

Weslern Pine Supply Co.-.-.----.--,----'

Wcyerhoeurer Compony------.----------- |

Whiie Broth{t-.-.-----.-..--.---.------35

Wholcrols Building Supply, Inc.--42

Wholcsole Forerl Produclt Co.------

Wilhold Glue:. Inc.-.--....-.......-...---.59

Wil.on. Fott€sf W. -.-----.----.--...--..-r

Woodrids [gmbcr Co.....,.-........-.---'

Wrighl lumber Soler, Poul....-.---..56

Zicl & Co., Inc.-.-..--.--.-----.--. '

Zworl & Co., H.-.-...------..-............-,

CLASSIFIED ADVERTISINB-Position Wanted $1'50 per line, minimum $3.00; Help Wanted and othets $2'00 per llne' minlmum $4.00. Two lines of address (your addre$s or out Box number) count as one line. Closlng dates for copy, 5th and 20th,

HEIP WANTED EXCELLENT. POSITION

w,ltn

Woodwork Institute of California

CLASSIFIElI ADVERTISEMEI{TS

Opening for qualified rnan to contact architec'ts in Southern California to promote the proper use of rnillwork and assist them with specifications for same. Must be able to prepare and present programs for various interested groups, including W.I.C. meetings. Previous association work would be valuable asset, though not required. Give complete qualifications in first letter. Woodwork Insti,tute of California, 1833 Broadrvay, Fresno, C'alifornia.

WANTED, AGGRESSM YOUNG LUMBERMAN with retail experience to manage a volume retail yard in Los Angeles area. Salary plus percent of net profit. Excellent opportunity for right man. Write Box 109, California Lumber Merchant, 108 W. Sixth St., Rm. 508, Los Angeles 14, Cafif.

TARGE WEST COAST WHOLESALE AND MANUFACTURING FIR'M-with es.tablished L.A. office offers oppor'tunity for experienced or semi-experienced man in carload lurmber and plywood sales. Exceptional opportunity to grow with progre'ssive firm. Submit all background de'tails. Box 106, California Lumber Merchant, 108 W. Sixth St., Rm. 508, Los Angeles 14, Calif.

MILLWORK DRAFTSMAN, must be experienced. Send resume to Mr. Mosher, c/o Santa Barbara Mill and Lumber Company, P. O. Drawer R. Santa Barbara. Or call WOodland 5-3055.

LEADING S.F. PENINSULA FIRM now interviewing for experienced contractor salesman-also experienced counter clerks, both lumber and hardware. Salaries open. Our people know of this ad. Write Box 111, California Lumber Merchant, 108 W. Sixth St., Rm. 508, Los Angeles 14, CaLif.

WANTED_EXPERIENCED LUMBERMAN FOR S.F. BAY AREA wholesale-retail firrn. Start with sales. Excellent opportunity for right man. Write in detail .to Box 100, Californ,ia Lumber Merchant, 108 W. Sixth St., Rnr. 508, Los Angeles 14, Calif.

EXPERIENCED WHOLESALE LUMBER SECRETARY and "Gid Friday" wanted. East Los Angeles area. Box 105, Californ,ia Lumber Merchant, 108 W. Sixth St., Rm. 508, Los Angeles 14, Calif.

POSITION WANTED

LUMBERMAN, age 38, 15 years experience wholesale and retail sales, management, purchasing, estimating, credit. Excellent references. Wish rto relocate in the Sacramento Valley. Send replies to Box 113, California Lumber Merchant, 108 W. Sixth St., Rm.508,

l{ames of Advertisers in thls Department using a Bor Number cannot be divulged. All inquiries and replies should be addressed to Box shown in the advertlsement

EXPERIENCED MILL MAN AND LUMBERMAN SEEKING pos'ition with aggressive wholesale firm. I-os Angeles area. References interview exchanged. Box 107, California Lu'mber Merchant, 108 W. Sixth St., Rm. 508, Los Angeles 14, Calif.

I WISH TO MOVE TO A SMALL TOWN in Central or Northern California where my experience will benefit some lumber firm. I have managed a wholesale hardwood business covering sales, purchasing, dry kiln operation, ,as well as softwood and building materials. Have been over 25 years wi,th the same concern, but now wish to leave the ,city. Will send details upon request. Write Box 110, C'alifornia Lumber Merchant, 108 W. Sixth St., Rm. 508, I-os Angeles 14, Calif.

BUSINESS OPPOR.TUNITIES

LUMBER YARD FOR SALE San,ta Barbara County in Booming area. Consisting of railroad lease with options. Covering 4.08 acres with 385 feet of rai,lroad spur. 6480' of covered shed, new office building. Inventory and mobile equipmen,t available if desired. Priced low for quick sale, reason for selling: Absen,tee management. Box 102, California Lumber Merchant, 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14, Calif.

FOR SALE-DO-IT-YOURSELF YARD-Lumber, plywood, hardware and paint. Wonderful business in fastcst growing town in Orange ,Coun'ty. $150,000 for trucks, equipment, stock and land. $50,000 down, 12 years to pay, balance 6/o interest. Will sell all or will lease land. Box 108, California Lumber Merchant, 108 W. Sixth St', Rm. 508, Los Angeles 14, Calif.

WANTED Lumber yard doing $20,000 to $25,000 consumer sales per month with 10 year lease or better. Can buy if the right location. Contact Bob Marks, 2051 Snowden Ave., Long Beach 15, Calif.

EQUIPTNENT FOR, SAIE

HEAVY FORK-LIFT TRUCKS RENTALS AND SALES

MacKAY MILL SERVICE

NEp,tune 8-9428

822 - 69th AvenueO,akland 21, Calif'

R.C. 150 HYSTER WITH SIDE SHIFT_EXCELLENT CONDITIONI-$8,000. Wall D,ry Kiln Co., Inc., call NEvada 6-3488'

2-1953 Kenworth Lurnber Trucks, lightweight

1-1955 Reliance 20 ft. Flatbed Trailer

1-1953 Reliance Roll Trailer

Call collect. LA 7-5036. Red 81uff, Calif.

ROSS FORK LIFT truck, 6,000 lbs., pncumatic tires. Just reconditioned. Nichols Lumber & Supply 'Co., 14460 E. Pacific Ave., B,aldwin Park. Calif. YOrktown 2-1064.

EGIUIPMENT WANTED

TRUCK AND/OR TRUCK AND TRAILER equipped for Hauling Lumber. Must be in good operating condition. Chino Lumber Co: P.O. B'ox 637-Chino, California. NAtional 8-1231, Atea cod,e 714.

WANTED Pine or sof,t textured pieces approx. Z x 3,24" or longer. Write Box 112, California Lu'mber Merchant, 108 W. Sixth St., Rm. 508, Los Angeles 14, Calif.

Porticuiqr obout your redwood? So qre we!

ibmc mointoins o complete inventory of the finest redwood thot Del Norte qnd Humboldt counties hqs to offer. Moke just one coli for quolity . . . call ibmc. Phone your order now for immediote shipment.

otrll, the linesffront the heart ol the re.woodr"rr"jbmg

YOU EXAMI NED OUR DOORS tATE IY?

lF YOU HAVE, you undoubtedly hove discovered how EXTRA SMOOTH fhe Stile Corners ond Edges of ALL Strqit Flush Doors hove become.

OUR NEW Mereen Johnson #600 Double-end Tenoner Door-Trimmer (pictured ot lhe rightl is responsible for lhis Smoothness.

STIIE CORNERS ore slightly eosed ond STILE EDGES ore belt-sonded when trimmedAUTOttlATlCAttY. In oddition, doors con olso be trimmed on o bevel ond eosed ond sonded on the degree of the bevel ifselflN ONE OPERATION.

STRAIT DOOR & PLYWOOD CORPORATION is the first Flush Door Monufocturer in this oreo tb use this revolutionory Door-Trimmer. The Insfollotion of this new mochine is iust onolher slep token by us to produce Top-Quolity Doors for 9ur Cuslomers.

THE NEXT TIME YOU SEE A STRAIT FLUSH DOOR, EXAMINE THE STITES AND EDGES . . THEY WItt SPEAK FOR THEMSELVES. NOTHING IS TOO GOOD FOR OUR CUSTOAAERS!

Att STRAIT DOORS

Are Monufoclured with the Lqtest Equipment ond Mochinery for TOP QUALITY

Monufoctured by Stroit . to Stoy Stroightl

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!