The California Lumber Merchant - August 1960

Jack Dionne, Publisher

TALENI]AR t]F It]fuIING EVENTS August

American Institute of Timber Construction Board of Directors meeting, Stanley hotel, Estes Park, Colo., August 1-b, National Woodwork Manufacturers Assn. summer meeting, Fairmont hotel, San X'rancisco, August p-4.

Ponderosa Pine Woodwork summer meeting, Fairmont hotel, San Francisco, August 2-4.

Redwood Empire Hoo-Ifoo Club 65 second annual Golf Stag, new Santa Rosa Golf & Country Club, August lp. Tee-off: 12:00 Noon; Hospitality hour: 6:29-7:29 p.m.; Dinner: ?:29 p.m.; Games, etc. Golf reservations must be made by Aug. 5: Duane Bennett, Lfberty 2-4747, Santa Rosa; greens fees: gb, carts available; prizes.

Natl. Lumber Manufacturers Assn. Technical Advisory cotnmittee Summer meeting, Glenwood Springs, Colo., Aug. 2g-31.

Flfth Vtzorltl Forestry Congress, University of Washington campus, Seattle, Aug. 29-Sept 10.

Northwest Hardwood Assn. annual meeting, New Washington hotel, Seattle, Sept. 9-10, conjunction 5th World Forestry Congress.

7th Annual Buililing Products Exposition, Natlonal Retail Lumber Dealers Assn., San Francisco, November l-3-16.

(Electr6s or Ad Mats of this Natiorul Fores-t Products Week recognition emblem are now at:ailable and, mag be used in Aour oun adaertising. It is suggested that lurnber dealers, especiallg, use the emblem in their oun neuspaper adoertising.)

Do-lt-Yourself Kits Going Fost for Deqler Promotion of Notl. Forest Products Week

The do-it-yourself kits for National Forest Products Week, being supplied free by the West Coast Lumbermen's Association, are going like proverbial hotcakes.

"We have had queries from all over the United States and Canada," sayi Arthur W. Priaulx, public relations director of WCLA, "and we are prepared to send these complete kits of speeches, interviews, news releases and editorials, radio and television features to any lumberman who will use them."

Response to the WCLA kit, Priaulx said, has been enthusiastic.

"This is a real great idea," one California lumberman reported, "and I'm going to see that every city in my county puts on this program." He asked for six sets of the colorful material.

To get YOUR copies of the free kits, just write to Arthur W. Priaulx, public relations director, West Coast Lumbermen's Association, 1410 S.W. Morrison St., Portland 5, Oregon.

A proclamation designed for use by the mayor of any city in the United States has been added to the kit. according to Priaulx. All a lumberman has to do, he said, is to take this to His Honor and urge him to proclaim October 16 to 22. 1960. as National Forest Products Week:

(Present this to your Ma,yor and urge that he formally acclaim Natlonal Forest Products Week with thls proclamation, a,nd give copy to local press, radlo and television.)

MAYOR'S PROCLAMATION

WHEREAS, the nation owes a great debt to the forest products industry for supplying tlle materials to build our homes, (Continued on Page 60)

Osgood Elected to Guide L.A. l{ss-}loo Club 2; Honors to Veterons

Los Angeles lfoo-Hoo Club 2 held its annual Award Night, June 24, at Lakewood Country Club as the final meeting of the 1959-60 club year. The golf-and-dinner gathering featured annual Appreciation Night and election of the 1960-61 officers.

Many members were unfortunately absent from what again proved to be one of the club's best meetings. There were only 45 for the golf and about 50 for the dirurer who "dug deep" into their jeans to generously make up an additional assessment to meet the guarantee to the meeting place.

The new officers, previously announced in nomination, were duly eleeted and take office now with the sincere good wishes of the membership of this world's largest HooHoo club. They will be:

President, John Osgood of the Robert S. Osgood Co.; 1st Vice-President, Chuck Lember, D. C. Essley & Sbn; 2nd Vice-

Joe Petrash, Independent Building Materials Co.

The outgoing president, Harold Cole, climaxed his very successful administration at the Appreciation event, when he presented Don Braley, a recent past-president of Club 2, with a beautiful rod-and-reel.

Also honored for their many years of inspiring leadership in the club's activity were J. W. Fitzpatrick, Don Bufkin and George Clough. Each was fiven a handsome, embossed hardwood plaque attesting his hard work for the good of the industry.

Supreme 9 Custocatian Harvey Koll extended an invitation to all Southland HooHoo to attend the Valley Frolics of San Joaquin Hoo-Hoo Club 31 in Fresno, Sept. 16-17. A whopping big time is promised all lucky enough to tafe in this annual F all event (CLIf't, 7 /15/60).

During the Community Sing that folIowed, with everyone joining in the fun, Piano-player Buster Shaver of South Pasadena kept everything: in harmony.

The Golf department found the boys performing in their usual good order. The lowgross trophy went to George F redricksen for his 76. Jerry Hyink was low net with 65 in the 1st F light, and Brownie Markstrom second with his 67. Don Gow won first low-net in the 2nd Flight with a 66, and Dick Lucas was runner-up with 69.

In the 3rd Flight, Don Mateer received the trophy for a 64 score, and the Retailer prize was awarded Willard Alliton for his net 62. The Guest prize went to Lou Bradica, who made the 18 holes with an 84 gross for a 64 net. Brownie Markstrom also walked off with the $18 Blind Bogey prize. Chairman Koll reports the hole-inone "kitty" now contains $110. (Better spend the summer hiatus practising, men!)

At the conclusion of the Golf awards and the awarding of the other usual fine prizes, Snark Harold Cole turned over his to Incoming President Osgood and the gathering adjourned until the September session that starts an eventful year embracing the National Forest Products Week, this October 76-22, and, the Sa^n Francisco Exposition of the National Retail Lumber Dealers Assn., November 13-16.

-Nafional Foresl Producls Week October l6-22-

New ofticers osgood, Petrash and Smith (in rear) and Lember (front left) with retiring Snark Cole President, Tom Burden, Angelus Hardwood Co.; 3rd Vice-President, Blll Smlth, SmithRobbins-Lumber Co.; 4th Vice-President, Bex Wells, Wells Custom Millwork, and Secretary-Treasurer,

TOP: Don Bralev (.ight) receives the fishing tackle' LoWERl Rex oxford, Jeiry Clough, Joe Fitzpatrick and Chuck Lem' ber in some close (real close) harmony

T0P: Snark Cole makes the Appreciation Award to Don Bufkin (right). LoWER: And a similar award for meritorious club service goes to George Clough (right)

TOp: paul Kent. Harvey Koll and Don Gow on the greens TOP: Ben Gardiner, Phil Kelty and Jo€ Petrash were in ta rboO place oir a warin day). LoWER: Brownie Markatrom, rare (very rare) good voice. LOWER: Ed Walsh, who had iiairy white, g;ll Hanen arid Don Gow pause to retresh just opened own wholesale business, got the free advice

STRAIGHTOOOSTROilG'O'

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Friendly Portnership PIus Pretty Girl Equols Retoil Success

"Experience is a man's best friend" these days when .it comes to a volume retail-lumber operation. Without the store "up front" with its costly, but high markup, inventory, the lumber business at best is a highly specialized and tricky beast. But in less than six months, Palo Alto Lumber Company has wound up from a dead stop to a position of importance in the field of volume-lumber distribution, thanks to an "everyone works" experienced partnership.

The partnership is that of John Tietjen, Al Hill, Bill Gretz and Francis N{prphy, all former co-workers at McElroy Lumber Company, where they logged a total of better than 50 years of lumber experience.

The budding partnership was formed early this year when the opportunity developed to acquire a 3-acre site

Yard entrance is iust off the busy El Camino Real (but we can't guarantee a pretty gal waiting for you EVERY time). Shed storage runs length of North boundary; yard storageto South.

formerly operated by Traynor & Silver at 4173 El Camino Real in Palo Alto. Conversion from a principally do-ityourself operation was pretty well taken care of a month earlier when fire completely destroyed Traynor & Silver's "up-front" showroom and store. However, the yard, with its storage shed and small planing mill, escaped damage; all it needed was inventory and experience, and that's where the Tietjen-Hill-Gretz-Murphy trust came in.

Al Hill is on the lift making ready to move some long lengths to the company truck for job delivery

Faci ities also include small planing mlll. Here again, whether it be operatingthe lift, making a delivery or running the mill, all the partners are fullyqualified and work with the zeal that can only come from ownership steel clearspan storage shed has two entrances, stand-up racks at one end and unitlzed storage at tar end

With a host of friends in Peninsula building circles, the partnership began shipping a few loads out even before Palo Alto Lumber's official opening date on January 18. Since then, the sales curve has been making like a Thor missile (on a good shot, that ir) and it doesn't look like they've even exhausted the first stage yet !

More important, everybody's got the know-how, and everybody works in this partnership. Nobody's "boss" (unless it might be Elise Lewis, one-time secretary to former Redwood Sales-chief Dave Davis; she joined the partnership a few months after its starting date). Everyone works with the confidence that can come onlv from vears of experience in the field.

'Tietjen's partners, all former McElroy men, include Bill Gretz, a l0-year man with McElroy; Francis Murphy, who logged over 2l years with that firm, and Al Hill, with five years to his credit, plus a couple of years with the old Traynor & Silver operation. Dealer Tietjen, himself, spent over 2l years with McElroy and was purchasing agent when the fine old firm consolidated last year and shut its doors in San Mateo, where Tietjen was headquartered.

Inside the partners' office there hangs a sign which pretty well sums it up. The sign (one of those popular off-beat jobs) states: "Anyone who likes work will sure have a h-uva good time around here."

The "Brass"Partners Al Hill, John Tietjen, Francis Murphy and Bill Gretz with the rirm's onlv "emplovee," or.r,, ."i:.,!??li,i,rYt.li#.f.f the in-calls and the retail vard's

The neat 3-acre site of the budding Palo Alto Lumber company operation boasts a yard layout featuring four alleys (front to rear), plus cross alley (where truck is parked) and paved drive completely around the retail yard. The storage shed, planing mill and office in background are on the North boundary

ARTESIA SCORES ANOTHER

With DUKE SNIDER O " '

Gombining Sporis ond "TOPS" in Enlertoinmenl, bequtiful ADCO Fold-Awoy Doors were selectcd by Duke Snider, sfor of the Los Angcler Dodgers-ond by Bing Crosby, sfor of tha entertoinment world. Duke wonted THE BEST for his Follbrook, Colifornio, home ond Bing selected THE FINEST for his Polm Springs hociendo in the desert spo. For EVERY room in lheir homes fhey chose ADCO Fold-Awoy Doors for BeoutyConvenicnccond Utility.

In ony modern home, ADCO Fold-Awoy units ploy o truly imporlont roh. They odd distinctive chqrm to ony decor ond ore the ultimote in comfortoble living. YOUR customers, loo, deserve lhe finest beoutiful ADCO Fold-Awoy

Doors belong in their homcs os well. Avoiloble in oll lmporied ond domestic specie3oll sizes, including Louver.

Seottle to Host 5th World Forestry Gongress, Aug. 29 - Sept. lO

Two-thousand forestry experts from more than 50 nations will meet for two weeks in Seattle, Wash., starting Aug.29, for the Fifth World Forestry Congress. This international meeting is the first Congress for which the United States has been host and the first ever held in the Western Hemisphere.

The foresters will hear 200 authorities speak on every aspect of forestry from surveying virgin timber lands to developing new uses for woods already reaching world markets. The Congress seeks to advance the science and practice of forestry through exchange of information and development of personal associations among' the professionals of forestry throughout the world. It seeks also to

INTANI) TUMBTR COMPANY

CALL US FOR LUMBER PRODUCTS

AIYD NAME. BRAND BUILDING MATERIALS

Main Office: COLTON - TRinity 7-2001

LOS ANGELES Branch office195 S. Beverly Dr. (Suite 416), Beverly HiIIs BRadshaw 2-7371

SAN DIEGO Branch office-GRidlev 4-1583

stimulate and foster international cooperation in the proper development and use of the world's forest resources.

The meeting will be the largest international gathering of foresters ever held. In recognition of its importance, both the United States and the United Nations will issue commemorative stamps, and U.S. Post Offrces will use special stamp cancellation dies.

During the two weeks of daily meetings, exhibits will be displayed of logging and forestry tools, machinery and equipment, and other educational material on forestry and forest conservation. Participation in the Congrdss is open to accredited government representatives; scientific, technical and educational organization representatives; and interested individuals associated with the fields of forestry, forest conservation, and forest industry. The foresters on tour will see forest industries, forest research installations and forest resources in Canada. Alaska and in six other major forest regions of the United States.

Preparations for the Congress are being made, in collaboration with the Food and Agriculture Organization of the United Nations, by an organizing committee of 44 forestry experts appointed by the Secretary of State and chaired by the Chief of USDA's Forest Service, Dr. Richard E. McArdle. Nearly 300 other forestry leaders in the United States are serving on nine special subcommittees under Dr. McArdle's direction. The University of Washington has made its dormitories, auditoriums, press, radio, TV, and ,other campus facilities available to the Congress.

Nafional Forest Products Week,. October 16-22-

New Hogon Sonto Rosq Worehouse lo Service Redwood Empire Deolers

Hogan Wholesale Building Materials announces the opening of a second branch warehouse, this one at Santa Rosa under the management of Rutherford (Bud) Gray, on July 11. The new branch operation is located at the Sonoma County Airport and is housed in a 15,000-sq. ft. steel building. Vernon Stamm, formerly with Hogan in Oakland, has been named to assist Gray.

Bob Hogan, president of the firm, noted the decision to open the new branch outlet stemmed from growing support of dealers in the area, as well as the gror,vth potential of the Redwood Empire. Weekly truck deliveries will be made to dealers within the four-county area north to Forth Bragg and Willits, east to Clear Lake, and south to Napa, Sonoma and Petaluma.

In addition to the new Santa Rosa branch, and Hogan Wholesale's Oakland headquarters warehouse. the firm alstr operates a branch *"rei'rouse in Marysville under the managership of Ken Whiteman.

-National Foresl Producls Week , , October l6-22-

"The Deoler's Suppliel-Jrlsysl

His Competitor"

Impetus in delivering Western forest products to the market p1ace...thisis what Oregon-Pacific brings to thefield of lumber and plywood merchandising. Impetus based on the concerted slrills of our experienced staff. .. impetus powered by flexible planning and modern marketing methods....-$pe'!g5. motivated by the desire to give the best, always, to those we serve. When you link your future to Oregon-Pacific, youtIl feel the impetus we give lumber and plywood merchandising !

Stormer Yord Speciolizes in 'Neighborhood' Trode

II;Lrr,r' St:trtner, rvitb lrvt' tlc'c:Lrlcs of co:rtinurrr.l> :('r'\ ic(' irr tlrc ltttnlrt'r brrsittt'ss. ct'lr'lrratt's lris l0tlr :Lrrrivt'rs:Lrr' 1lris ,\'('irr :rt 1ri5 rr()(l('rrr rctrLil lrrrrrbcl t'sttLblislrrrrtrrt irr I iarirrirrq, C:tliiorlri:1, n'lriclr lrt'stili lnlrn:rg('s rvitlr tlrr alrlt'lrssist:Lrrt:t' oi lris sorr llill.

I l:u'r,r' st:Lrterl lris lrrrrlrt'r car'('('r at tlrt' tttrr oi tltt' ct'ttttrr,r' in K;Lttsas, :Lttrl it,r rr()r(' llr:ur 2() _r't'lrrs \\':ts'rll:trr:r.!('r oi tlrt' 'l'. I I. lioq't'rs l.tuttber ('orrlrrLtr,r' irr ('r,ll-t'-r'r illt'. I li. llt'st n't,rli n:rs ir tlrc r':trtl at;t tittrt'rtlrt^tt ltttttlrt'1'\\'rti (ltlir crcrl lrv lrrr-st' :urrl-ri;rqr,11. I It r-cr':tll' rriur-\' ('-\1)('rr('n('e: in tlrt'\lirlrvcst rr'lrerr tlrt'lro11r's u't'rt'lottg:Lttii 11re 1rlL,r'r'as slrort.

I',ill St:Lrrrrt'r' ju:t g-rt'l rr1i irr tlrc lLttttlrer irrrlrrstr_r'..\11 oI lris s1r:rrt' tirrrt' n:rs sl)('rrt l)icliilrg ul) :r. "brtc1<" (:trrrl ]ttrrrbt'r') 'irr tlre vlLrious ,r'rrrrls olrcnrtrrl b_v lris iatlrrr. l l e :rttcrrilt'rl uttivlt'sitv rrt (';Lrroll collegt' ir l lclcrra. .\[r,ttt:ttta, u ]rt're lrt' n:rs:, rr,irrrbtr',rf tlrt'\'.i lirogrrrrn slr,,ttsort'tl lr,v thi'g()\'errrttrt'tt1. .\t tlrt' close oi tlrt' Nort'an \\':tr :Lcli,rtt. ltill joirrttl tlre St:Lrnrt'r'\'oruts l-rrrrrlrt'r CotttP:ttrl irr \\-cllirrgtort, lians:ts, until tlrc i:Lrrril,r'rnjgr:Lterl to Ilartrtirre'a"t1,1 i11 l().r() to c:t:rblislr tltt'prt'st'ttt lrrttt. nlrt'rt llil1 is irr 1r:tt'trrcrslrilr u'itlr lris fatht'r.

\\'itlr tht' i:rst g'r,,rr ir{ t'.11q1111111j,1.'. , 'i tltc <lt'st'rt :tt't':1. St:rrnrrr. too, has e-r()\\-ll.'l'lrr-r'lurlt'e-rlrcrirtrce<1 :t sotttttl, stt':L<l_r' tr:Lrlt' throrrglrorrt tlrt' IJr':Lrrrrrr)nt l.iiltllillrr ltrea :ttttl

The office and small store are well'built to provide good servrce to the retail yard's trade area

tLrt' rlistrilrut()rs ilr tlre ir rlistrit't for Llr I Ialtr:r Stucco :urrl :rllie<l 1rr',,rltlcts t() r1r'alt'rs anrl brrilrle rs.

.\t tlrt't\\'()-rr('r(',r':rrd sitrt:rtctl on llrc u'cst crlg-c of tou'l ()n I liglr\\'a_r's (n)-7() & 9t). cr e-r-tlrirrg for tlre buii<lcr i: c:rrric<l irr stocl<. In :rrlrlitiorr 1o the rt'gril:rr nrtr-oi tltc-nti11 itenrs. St:rrrnrr'hzrs :rr':rilable clectric:rl su1r1rlics. strn's an<1 tools. ct'trrerrt, ror.rfrng, sash :rn<l rlorlrs.

" \\'c lorrg- sittce lclrrtterl to carr,r- tlrt' corulrlett' lrackauc. \\-lrt'rr otrr ctrstorrcrs \\'ant lrrnrbt'r. \\'c Ar('lrrr.part'rl to stll ((.r,ntinrrerl on I':rgc .51)

ilV 6]a&rrifp Sfuul aa

Bf le Sisua

Age not guoronleed-Some t hqve told for 20 yeors-Some Less

He Wos Gonfused

George Gobel told a story on one of his recent programs that went like this:

A man went swimming by himself, and an alligator came up and bit off one of his legs. He screamed for help, and a man came running, and asked:

"What's the trouble?"

Said the other:

"An alligator bit off one of my legs."

The man asked: "Which one?"

And the man answered:

"How do I know? I can't tell one alligator from another !"

-Nationaj Foresf Producfs Week , October 16-22-

Americqn Plywood Associqtion to Send Delegofion to Jopon

The Imported Hardwood Plywood Association, Inc., national association with headquarters in San Francisco, announces that its board of directors has appointed a delega- tion to confer in Tokyo with Japanese government and plywood industry officials.

,The delegation, consisting of Charles J. Schmitt of San Francisco, president of the association, and James R. Sharp of Washington, D.C., general counsel, expected to establish headquarters at the Imperial hotel, Tokyo, commencing July 25 for a week of conferences.

The association announced that urgent problems related to the marketing of Japanese plywood in the United States would be discussed by the delegation with high officials of the Japanese g'overnment and with officials and members of the Japanese hardwood plywood industry.

President Schmitt said he expected to explore all possibilities of assuring U. S. consumers of a constant but adequate supply of high quality plywood at lair prices.

-Naiional Forest Products Week October l6-22-

Brick Stonge Joins Poul Aughtmon in Western Buyers Compafry, Redding

Redding, Calif.-Paul G. Aughtman, who started Western Buyers Company here in June 1959, has been joined by A. H. "Brick" Stange, Jr., in the going wholesale lumber operation.

The two wholesalers are well-seasoned veterans of the Tarter, Webster & Johnson operation. Aughtman was with TW&J in Los Angeles in 1950-51 until transferred here as a buyer, in which capacity he served TW&J till last June. Stange, also earning his spurs with TW&J, joined Aughtman in the Redding wholesale business this June.

BONNINGTON

?Onahaale

NEw ADDRESS: 430 - 40rh SrreerOAI(IAND

(Moiling oddress: P.O. Box 3041, Ooklond, Colif.)

PHONE: Olympic 8-2881 o TWX: OA4l0

o Douglos Fir

o Ponderota ond Sugor Pine

o Redwood

o Plyrrood

o Shingles qnd Loth

SAGINAW CEDAR SHINGLES

Hove prolecled Cqlifornio homes lor 40 or more yeqrs, ond still do so.

SAGINAW CEDAR SHINGLES

Hove been sold oll these yeors by

We cqn losd

Red Cedar Bevel Siding ond

Cedar lumber in Mixed Cqrs

wirh rhe Shingle ond

Shoke items lisred

SAGINAW SHINGTE COMPANY PRODUCES

24"4/2 #l Shingles 24"4/2 #2 Shingles

l6'-5/2 Undercoursing

Hip & Ridge 6' or 7" wide Hip & Ridge 6" or 7" wide

|8" -5 / 2-l / 4" Undercoursing

Unstqined Grooved Shokes

or Groy-Grooyed Shokes

Unstqined Grooved Shokes

White or GroyGrooved Shokes

Unstoined Ploin ShokesSquoredRebulled

Split Resown Shokes

Sfroighr or mixed cors shingfes ond shokes can be fooded os desired.

SANIA FE IUITBER, I}IC.

Arizono Hordwoods Firm Will Stress New Services

Joe Tardy, veteran lumber wholesaler of Arizona, Texas and California, has returned to the scene of his first love when, in association with J. G. Buehl, (another "Joe"), the executives recently opened in Phoenix the new firm of Arizona Hardwoods, Inc., at 1751 Grand Ave. The business will deal in wholesale hardwoods.

"This is a definitely new business to serve the retail lumber dealers and industrial users of all species of imported and domestic hardwoods for every purpose," says General Manager Buehl. "Joe Tardy will be in charge of all sales at all levels in his position of Vice-President in Charge of Sales."

A complete inventory is being maintained in flooring, hardwood paneling-including "Stanwall" in all species, Tennessee Cedar closet lining and other specialties.

"We are offering a new type service to all Arizona dealers and we have every reason to believe our service policy will pay off because we're going to be at their service," declares Vice-President Tardy.

In addition to the two executives, six employes have been placed on the payroll to carry out the sales-service program:

E. J. Renowden will have charge of the Order desk; D.

G. "Dee" Woodman will be ofifice secretarv: Mike Gallagher, a member of the Stanton lumber family (and who was still in school when these photos were taken). will be

assistant to Joe Tardy, and Leonard Guevara and John Vasquez will handle the yard, equipment, warehouse and shipping. There is also one warehouseman to handle the Panel division shipping.

The Arizona Hardwoods, fnc., plant is located on a lfacre site within minutes of downtown Phoenix, with fast delivery to the industrial areas of the booming city. The two warehouses have been well-stocked with several thousand feet of choice hadwoods for the trade.

"A1l we need now," said the veteran Tardy, "is to get it 'noised aiound' that we're in business, and I know we'll put it over because we proudly claim hundreds of friends in this territory."

So The Merchant is glad to help "noise it around" for the new firm's friends who may not vet have noticed its recent new advertisements in previous i..ue..

-National Foresl Products Week October 16-22-

Sowmill for Nqvoio Indions

Construction is under wav on a $7.5 million sawmill for the Navaio Indian Tribe 'located iust inside the New Mexico bbrder and approximately -15 miles from Fort Defiance, Arizona. Living facilities are also being built for the Navajos in conjunction with the mill. The sawmill is expected to begin operations within a year, and plans call for the addition of a board plant at a later date.

-National Foresf Producls Week . . October l6-22-

Top: Joe Tardy makes like a "V.-P. in Charge of Sales."

Lowerr E. J. Renowden handles the order Desk.

Top! "Dee" Woodman serves as office Secretary. Lower: Leonard Guevara, John Vasquez in the yard.

Top: J. G. Buehl is general manager of the firm. Lower:and JoeTardy likes it among hardwoods.

Plywood Xleetings Confident of Big Future Morket

MARKETING PROBTEMS DRAW D.F.P.A. ATTENTION

The needs of a changing market and how to meet them got close scrutiny at the 24th annual meeting of the Douglas F ir Plywood Association, which drew more than 150 industry executives and their wives to Sun Valley, Idaho, May 15-19. A parade of top speakers addressed the three-day meeting, which also included election of trustees and o6cers.

Executives of some of the nation's biggest plywood producers, beset with their own mounting marketing problems, heard speakers make these points:

Theirs is the fastest-growing non-defense industry and, while production capacity currently is outstripping market needs, DF PA is marshaling all its resources in a research and promotion prog:ram desigrred to broaden existing: marketsHenry C. Bacon, executive vice-president, Simpson Timber Co., who was reelected as president of the plpvood association.

.Listening "actively" to your customers instead of being pre-occupied with marketing mechanics can often eliminate selling problems before they are created-Wllllam Ii. I)ixon, general manager, Dow Chemical Co.

Statistics are needed to tell you where you've been, but only marketing research can give a company an idea of where it's going-Rlchard iI. Sargent, vice-president and I'eneral manager, portable appliance division, Westinghouse Corporation.

Nothing Can Match Components

fncreased efrciency by the builder-which mearB more use of components-is the only way to ofrset increased costs in the home building industry. More research in this field is urgently needed-Alan D. Brockba,nk, clairman, Research committee, National Association of Home Builders.

Components can do a job in home construction that nothing else can match. Proof of this is that two more dealers are adopting the Lu-Re-Co system every day- S. B. Slaughter, first vice-president, Lumber Dealers Research Council.

Mr. Bacon illustrated the industry's ability to expand its markets by the growth of softwood plSrwood use in home building. In 1950, he said, the industry was selling 40O-square feet of plywood per new house start. In 1960, the estimate is for 2600-sq. ft. per new house start.

W. E, Difford, DFPA executive vice-president, pointed up the association's work in developing new components and in research aimed at producing a wider variety of products for the industry.

Assoclation Lauded

Both Slaughter and Brockbank, major home builders in their own right, complimented the association on its research programs but called for eyen more efrort.

Brockbank pointed out five areas in which more research is needed.

"F'inished materials with long life are needed. The greater strength of glued construction calls for more work in that fleld. Dimensional stability of building materials must be increased. F'astenings and connectors-the small nailed house takes a quarter of a million hand movements-must be improved. And both on-site labor and actual construction time rnust be reduced. Goal of

the NAHB is a house in five days," Brockbank said.

Sargent and Dixon, both marketing experts, approached the same conclusion from different routes. Both emphasized that a successful marketing: program is one based on information gathered in the market place.

Apply Art of Listonlng

"You've got to organize your marketing program to encourage the flolv of new ideas and put heavy. emphasis on planning and research," Sargent said.

Dixon stressed the personal, emotional involvement of individuals in marketing decisions and stressed the need for "empathy between buyer and seller.

"An effective way to g:et at those fundamental personal needs and emotional mainsprings is to apply the art of listening," he said.

Safety awards.were presented to winners in four divisions at one meeting session. The Roseburg, Ore., mill of U. S. Plywood Corp. won in division III.

Approvee Spy Fltghts

Erwin D. Canham, editor of The Christian Science Monitor and immediate past president of the United States Chamber of Commerce, won national newspaper coverage for his approval of the controversial U-2 flights over Russia in his address, titled "Balance Sheet of Peace."

Fred C. F'oy, president of the Koppers Company, just back from an ocean-span- ning tour of U. S. defense facilities, presented an encouraging survey of our preventive war power and concluded that the administration is spending wisely and reasonably for defense.

A less-reassuring address, at least from the standpoint of the current federal administration, was delivered by Attorney Eldgar N. Eisenhower, brother of the President. Critibizing'what he called "termites in g:overnment," Eisenhower charged that tendencies to "socialism" will see future generations of Americans become "nothing more than faceless robots in a great government slave camp." He urged his listeners to join him in working: to elect men and women who will "recreate in government the constitutional concept of our liberties."

Ofrcers Re-elected

Officers re-elected, along with Bacon, included J. H. Martinson as vice president, W. E. Difford, executive vice-president; Harrison Clark, secretary, and H. A. Peterson, treasurer. E. C. Dw;rer, Portland, Ore., was elected to flll the seat on the board of trustees vacated by F. L. tr'oval, sales manager, Long-Bell Division, International Paper Co., Longview, Wash.

Three board members were re-elected to two-year terms: Kenneth Ford, Roseburg, Ore.; George Raknes, Centralia, Wash., aJld George H. Weyerhaeuser, vice-president and manag:er, wood products, Weyerhaeuser Co., Tacoma.

Board members elected to one-year terms include J. L. Buckley, vice-president for development, Georgia-Pacific Corp., Portland, Ore.; John Connors, Brookings, Ore.; Howard Lemons, Westfir, Ore.; J. H. Martinson, I'acoma, and K. L. Morrow, general manag'er, California division, U. S. Plywood Corp.

-Nafional Foresl Producls Week Oclober 16-22-

N.P.D.A. ANNUAL AISO PURSUES SATES THEME

The National Plywood Distributors Association's 18th annual convention exceeded advance promotional promises, as indicated by acclamations and comments expressed by attendes, which listed industry leaders from throughout the U.S.A.

. The marketing theme was fully developed by a roster of nationally recognized speakers. In addition to formulae for success, the sinews and vitals of plywood distribution were exposed to critical examination and infections isolated.

Social and sports activities, with perfect weather in the Sun Valley resort, were at the season's peak and released tensions to fulfill desigrrs for a combined businessvacttion event thru the July 1-5 dates.

Setting the tone of the convention, Ernest G. Swigert, president of Hyster Co. and past-president of the National Association of Manufacturers, in a superb address titled "Responsibilities of Marketing Men in the Sixties," using plywood basic references as a benchmark, pointed out the drift in politico-economic affairs that would have been sobering even if the plywood market had been better.

Wm. J. Zellerbach, V.-P., Crown-Zellev bach, in an authoritative address titled "Upgrading Skills in Marketing," delved into the marketing theme and developed a pattern that was closely followed in subsequent business talks.

Dr. N. H. Engle, Ph. D., who is conducting P.M.I.'s research and educational program on plywood marketing, revealed actual percentages of fir plywood distribution in various channels which heretofore have been only estimated. He documented the "value-added concept" and other basic principles of marketing.

W. E. Difford, executive vice-president, D.F'.P.A., in a luncheon talk reviewed some history pertinent to distribution and spoke candidly of promising but unfulfllled obligations in distribution matters.

Clark E. McDonald, managing director, H.P.I., made friends for his cause, meanwhile updating marketing techniques ap- plicable to jobber distribution. He added lustre to his already substantial reputation for charm and diplomacy.

Panel Feature

In the.heralded panel feature, moderated by Emofy E. Moore, who was assisted by Robert Smith, four distributors and four producers dissected the topic of plyuvood distribution without fear or favor. At the insistence of an appreciative and enthusiastic audience, the panelists exchanged facts and opinions in depth on aspects of distribution for nearly three uninterrupted hours to a forced adjournment for a latelate lunch.'

Panel features are not new to plymen but never in the history of plywood gatherings of any kind has so much information been revealed attendant to causes, efrects, symptoms, cures and panaceas of mal-distribution, reports Mahlon Munson.

Agreement was specific on two related aspects: (1) Over-capacity, and (2) confused distribution practices. So much truth was exposed that corrective measures by managements appear imminent to speed, convalescence or demise as is .certain to

Soufhern Colifornio Plywood Associqtion Welcomes Ntrfionql Distributors

The recent rvelconre dinner of the Southern Califomia Plywood Associ:rtion for the regional meeting in Los Angeles of the National Plyrvood Distributors Association u.as one of the most enjoyable gatherings of the year. Nlore thnn 100 Plywooclsmcn turned out for the social event (NO business!).

which celebratccl the birthday of the retiring SCPA president, Jim Barron; installed John Nlercier as the new president, introduced the gucsts, and heard some good stories. (-and we are sincerely sorry that :r ferv of the names were not :rvailable for iclentiffcations in the photos on this and Pnge 17.)

lohn Mercier of Ray Hill-tumber Co. and then SCPA vice.president (now 1960-61 presi- dent': D^on.Braley.^u.S. Plywood Corp. district manager and SCpA vice-presidentr'Floyd Yates. .S0uthwest .Plywoo-d C0rp. and SCPA treasurer; lrwin Goldenberg of Goldenberg Plywood;-Dave ^Waldort, Georgia,Pacific Corp.; J0e Somerville of SomerviIe plywood; Tori Parker or M S cowen

Products, and sdiichi Nobe,

The Head-Table _guests (left to right) were Mahlon Munson, NpDA; Jim Kline, plywood lvlanufacturing; Bill Forrest, Pacific Plywood Co.; Leonard Hall, Lumber products; Len Crofoot, Davids0n-Westernr Fred B. Smrles, U.S. Plywood Corp. vice-president and NpDA directorat-larg^e; Dean_Trumbo, NPDA vice-president; Tom Hammer, piesident, Np0A, and Jim Barron, Sand Door & Plywood Corp. and retiring SCpA president.

LEFTr Jack Davidson (left), Pacific Wood Products, and Emory Moore, Fiddes-Moore & Co., who was honored at the later NPDAnnual (see item in story on Page 16).

RIGHT: Mahlon l\4unson (left), managing director and secretary-treasurer of the National Plywood Distributors Assn., Portland, with Joe Somerville of Somerville Plywood Corp. and an SCPA director.

Dean Trumbo of M. Trumbo Co.; Bill Forrest, Pacific Plywood Co.; Tom Hammer, National Plywood Co.; Fred Smales, U.S. Plywood Corp.; Leonard Hall, Lumber Products; the NPDA's Mahlon lvlunson; Leonard Crofoot, Davidson-Western CorD.

lvlost readily identifiable in this group of convivial souls are Pi Bliss, Neiman-Reed Lumber Co.; Tom Treanor, and "Hote" Houghton, North-Robbins Plywood.

Ted Arai, Pan-Asiatic Trading Co. i Los Angeles; Rolf Seibert. of the J. William Back Co.. Los Angeles; Seiichi Nobe, Pan-Asiatic Trading Co., and Peter Van Oosting of Van 0osting Plywood Co. are in this excellenfly composed pn0Io.

Al Parnell, Northwest Door & Plywood; Bill Holzer of Georgia-Paciiic Corp.; Bob Elder, G-P; Dave Waldorf, G-P; Chandler Hart, Pacific Wood Products, and Frank Kagiwata, Pan-Asiatic

John Mercier of the Ray Hill Lumber Co.i Don Braley ol the U.S. Plywood Corp. offices in Los Angelesr J m Bairon. Sand Door & Plywood, and Joe Goldenberg of Goldenbere plywood.

Jerry Huiskin, of 0. W. Stewart Plywood; Wayne Larsen 0l Bailey-Riggert Plywoodr Robert Plamondon, Clear Fir Sales. and Eugene Riggert of Bailey-Riggert plywood.

result eventually from economics and nature.

Speaking for the distributors were Hubert F. Heying, Roland R. Remmel, Fred B. Smales and Jack Walker. Producer spokesmen were: T. R. Bentley, F'rank S. Clarke, Monford C. Orlofr and H. E. Sanderson.'

Scroll of Honor Award

The unanimous choice to receive the pl5rwood industry symbol of tribute, indicating highest accomplishment and esteem, was Emory E. Moore. In the ceremony at the annual banquet, Stewart W. White, speaking the sentiments of all, said in part:

" . , a mam wasr selected of real stature, whose many and varied contributions more than qualify him for the award. He has respect and confidence of both mill and distribution phases. He has always shown his readiness to assist in a constructive way in any matter helpful to the industry. His long tenure in our industry has withstood the test of time. Many think of him as

the outstanding ambassador for the plywood industry. In short-just a nice guy to have in any industry."

Other features of the annual banquet included a "story-bee" with a roster of raconteurs, which included such illustrious pros as Henry Dahlquist, Maurice Driscoll, Roland R. Remmel and Louis G. Riecke. Walter Doty of Sunset magazine, in the role of banquet speaker, held his audience with aspects of consumer buying habits.

President Thomas H. Hammer presided at all sessions except the panel feature, which was gavelled by Vice-President Dean Trumbo. Mr. Hammer's contributions were recognized with a laudatory presentation of a past-president's plaque.

Electlon

Elected at the membership meeting for 1960-61 term to serve with holdover directors were: Presldent-Dean Trumbo, Portland; Flrst Vlce Presldont-Jack Walker, Birmingham, Ala.; Second Vlco Presldent-

Aword to long-Bell Plywood Plont

Exceptlonally safe and healthful worklng condltlong ir Internatlonal Papor Company's plywood plant at Woed, CaIiforntar have been pointed out by the Callfornla Department of Publlc Heolth. Ilr a letter to J. T. Dohrn" plant superlntenilent, a heolth department moilichl officer wrote:

"International Paper Compa,ny ls to be congratulated on Its offorts to make worldng conditlons safo and healthful for its employos."

The Weed plywooil plant was vislted by the medlca.l ofrcer and an tnilustrLal hyglene englneer as part of a stato-wlde etuily of skln troubles arlsing from gluing oporatlons ln the ptSrwooil lndustry. The heelth department reports that ma,ny plywood phnts ha,vo constant trouble from r'glue bolls," glue

Wm. J. Renn, Jr., Jenkintown, Pa.; Immedlate Past Preeldent-Thomas H. Hammer, Chicago; I)lrectors-Named by Past Presidents' Council to serve as Director was M. C. Davidson, Houston. Mahlon S. Murrson continues as managing director and secretary-treasurer, with Joseph Epler as assistant manag'er at the Portland headquarters.

Exhiblts

Numerous exhibits of products and services filled two large exhibition rooms. These were both educational and beautiful and. besides providing ai opportunity for sup- pliers to talk shop with a broad and responsive market, the displays also added the needed industry decor for a meeting of plywood pace setters. The exhibitors, in recognition of free space, voluntarily subscribed to a modest trophy anrd favor fund. A dozen trophies for each of tlle golf tournaments for the ladies and gentlemen were awarded at the barbecue.

-Nafional Foresf Producfs Week October 16-22-

domotitls, a,nd skln sonsltlzatlon. The hea,lth dopartrnent has been searchlng for tho cause ln order to help provent thls condltlon whlch has boen increoslng in frequency over the p&st two years.

Tho vlslt to the IP plywood plant was made to learn why a plywood plant of its slze and acdvity was relatively free of skln trouble. The medlcol officer wrote:

"Our vlslt wall &n eye-opener. Wo were tmpressod by the genera,l orderliness and cleanllness of your plyrrootl plant. Your employes oxposed to glue were adequately protected and apparently froe from any dlscomfort We would not have thought lt posslble for a glue-mlxer to work 12 years at the somo job wlthout a singlo eplsode of skln trouble, and we wlsh to congratulate Internatlonal Paper Company on solvlng a problem whlch ls so prevalent ln the industry."

lhc Plywood iless ", , Compensate the middlenan failly"

Taken from informal .enarks at oFPA annual meeting bt C. Henry Bacon, ,r., paesident Douglas Fir Plywood Assn., erecutive vice-president Simpson Timber Co,, Seattle, Washington.(Reprinted Courtesy of the National-American Wholesale Lumber Assn.) Speaking as an individual, Mr, Bacon stated that the plywood industry must face two real problems. First, "manufacturers are going to equip ourselves to manufacture the products in the size, shape and form the customer wants." Second, "the marketIng pattern is characterized by inefficiency and confusion. lf we want to continue to increase demand for plywood, it is vital that we achieve greater efficiency in getting our product to market."

In order to accomplish this second point, Bacon said that each company must seek its own solution by intelligent self-appraisal. "First, let us assume that our objective is to sell the ultimate customer at the end ot the line. In our pattern of distribution I am discussing here, the ultimate customer includes one or more of the following carload buyersr (1) retail lumber dealer; (2) industrial user; (3) contractor. To reach the customers we are talking about, we have available many channels of distribution. These include: (1) mill salesmen; (2) sales companies; (3) independent iobbers; (4) company-owned warehouses; (5) wholesalers; (6) commission salesmen."

Mr. Bacon stated that, in his opinion, there was no reason why plywood manufacturers can't use some or all existing channels of distirbution. "The practical solu- tion, I believe, lies in recognizing each existing channel of distribution, but paying each one fair compensation only for the actual market service it performs. There are three services which must be rendered: (1) selling; (2) credit; (3) warehousing. These are the essential functions in plywood distributioh, and whoever performs them incurs a cost for each and must be re.mbursed for this cost. lf the manufacturer chooses to undertake all of these functions, there is nothing to pay to any middleman. lf a mill is unable to take on these functions, it must be prepared to pay some one else for performing them. lhe market service function has to be perlormed."

Selling Functioo (carload quantities): "(1) The mill sells the ultimate customer direct with its own sales force and ought to pay no one else for this function. (2) The mill sells either a jobber, wholesaler or commission man with its own sales force, and it pays this channel of distribution a tee or discount for selling to the ultimate carload customer. (3) The mill hires a sales company. lt then pays this

company for the entire sales lunction, usually on a commission basis. This sales company either sells the ultimate carload customer itself, or pays a commission to the iobber, wholesaler, or other commission man for selling the ultimate carload customer.

Credit Function: "(1) The mill carries the credit of the ultimate carload customer and pays no one for this function. (2) The mill sells either jobber, wholesaler, or commission man and pays them a commission for carrying the credit of the ultimate carload buyer. (3) The mill hires the sales company to perform the sales and credit function and pays a commission to this channel for this credit service. The sales company then either carries the credit or pays the iobber, wholesaler, or commission man for this function. This credit function involves the service of carrying the account of the ultimate customer. lt should not be confused with the cash discount historically allowed to all buyers who discount their bills.

Wholesale Warehouse Function: "ln addition to the direct carload business sold by iobbers, most manufacturers, I believe, want their products to be widely available to the ultimate customer buying in less than carload quantities. Such customers include retail building materials dealers, industrial users, and contractors. This requires that plywood be warehoused in the maior trading areas throughout the country. Those manufacturers rtho want this marketing service can either: (1) hire their own warehouses and pay no one for this function; (2) or hire an existing company in this business and pay them a commission for investment in inventory and warehousing their products, and selling them to the ultimate customer as I have defined him.

"our industry history shows that the first big impetus to plywood growth came when the manufacturers provided the distributors with adequate compensation for selling their output. Today we have a different pattern in middlemen, but the same principles apply. And today the dominating influences in the distribution channels are impatient, angry and disgruntled. They are doing next to nothing to help increase plywood sales. Many of them tell us again and again that the only reason they carry plywood is because their customers want it. otherwise they wouldn't handle it. Now here we are spending close to six million dollars through DFPA to broaden our markets. But because of his dissatisfaction, the middleman has become the maior roadblock to further expansion. We're running a race with plastics and aluminum rvith a ball and chain around our middle.

"l don't think it has to be that way. I believe that if each manufacturer wlll figure out a way to compensate the middleman fairly for his service, we can get him back on our team."

Southern Colifornio Plywood Assn. Hosts Nofionql Plywood Distribufors Assn. Guests

This group includes Rolf Stolesen, Durable Plywood Co.; Jack Hussey, Kochton Plywood; Don Anderson, Durable Plywood Co.; Jack Dalton, West Coast Plywood; Fred Gelsr, Davidson-Western; Walt Ruth, Davidson-Western, and Charles Thompson, Durable Plywood Co.

Tom Hammer (left), president of the National Plywood Jack Baser, Scarburgh Co.; George Kersey, Plywood L.A.; Distributors Assn., watches as Jim Barron, president of Harry Whittemore; Art Neth, Neth Lumber Sales; Jess the Southern California Plywood Assn., gets ready to blow Steiner, Davidson-Western; Bob Plamondon, Clear Fir Sales; out the candle on his own special birthday cake at the Bill Kramer, Davidson-western; Jim Rice, Roddis Plywood, party given by SCPA for NPDA officers, directors and guests. and Larry Nichols, Getz Bros. & Co., are included

It was Abe Lincoln who said: "Sinners are always calling the righteous to repentance."

Some men are just rrorist J"""ln to keep out of jail, and just smart enough to make all their contributions publicly.

A wise man never "u."1" rrl "aL""tion. To the day of his death he is a pupil, a learner, a seeker after knowledge.

That man is never rol""J-. lrono "u"" about him the beckoning pages of treasured books. ***

A good man regards wealth as an instrumentality, as an opportunity, and endeavors to benefit his fellows-not by making them recipients of his charity but by helping them to helP themselves'

Nothing new about the Income Tax. The great Greek philosopher Plato, who lived Lrom 427 to 347 B.C., wrote: "When there is an income tax, the just man will pay more and the unjust man less, on the same amount of income."

Business means t.,rrrJr, "lr.riJ". rt means betterment.

BY JACK DIONNE

Business only succeeds when it makes progress; progress in better helping and serving its customers. It usually succeeds in exactly the ratio by which it adds to human happiness. t>1.*

A visitor once asked the great Roman statesman Cato why it was that Rome had built no statue in his honor. Cato replied: "I would rather have posterity ask why Rome did NOT build a statue :o *;, than why it did."

If you hope to be exceptionally impressive, you must strive to be natural. No one ever acquired fame by affectation. All true greatness is earmarked by simplicity. You must sit by the fireside of the heart. Above the clouds it is too cold. Be simple in action and speech. Too much polish suggests insincerity.

{<

Workers who do not think, and thinkers who do not work, make much of the trouble we find here on this earth.

Big men never pose. Little men who want to be thought big have a corner on the posing concessions.

It was Socrates *rro t]tt ,rl anl" thought: "Grant me to

be beautiful in the inner man, and all I have of outer things to be at peace with those within. May I count the wise man only, rich, and my store of gold be such as none but the good can bear."

{< t< t<

This fine thought is from John Ruskin: "The entire object of education is not rnerely to make people do the right thing, but to enjoy doing the right thing; not merely to be industrious, but to enjoy industry; not merely to become learned, but to love knowledge; not merely to be pure, but to love purity; not merely to be just, but to hunger and thirst after justice."

* ,:< ,<

The roughneck wrote his wife from the Army camp: "Jennie, this Army life is fine. I like it. I'm eating the best food I ever ate, working no harder than I ever worked, and living in a nice, clean barracks with every convenience. The only thing I miss is my old spittoon in the living room at home."

She wrote back and said: "Glad you like the Army. As far as missing that old spittoon is concerned, don't worry about it; you used to miss it pretty often when you were at home."

-Nafional Foresf Products Week . October l6-22Rovsek Joins Hqrdboqrd

Associotion

Frank J. Rovsek has been appointed assistant executive secretary of the American Hardboard Association, Chicago. He will work closelv with the association's executive secretary, Donald Linville, in the coordination of the group's recently-announced Plus Values advertising and public relations program. Rovsek, who was executive secretary of the Forest Products Research Society in Madison, Wisconsin, assumes l-ris new duties August 1.

......-National Foresl Products Week October l6-22-

In the tun BER YARD? Well-Why Nor?

Yep! You're seeing right. The Motroni-Heard Lumber Co. at Woodand, Calif., even ha,s a "Scuba Shop"-<om- plete with water skis, marine finishes and a full line of skin-diving equipment. Part of the service includes a free lesson at a local pool. The "Scuba Shop," as stra,nge- ly out of place as it may seem, was an instant hit at the retail lumberyard. Installed last Fall, its inventory "turned" a full four times before the year was even outand November and I)ecember are still considered nonswimming months. At the Build-a-Rama Home Show recently stageil by the yard (CLM, 7/15/ffi), skin-diving equipment was among the prizes a,wa,rded lucky ticketholders, and a booth was set up a,mong the ilisplays demonstrating equipment by Voit, which supplies the water sports department at Motroni-Ileard.

Looking for New Gimmick? Try qnAuction otYqrd

Son.retl'ring new in the r,r'ay of selling lumber ancl various hardware iten"rs was tried this Summer at bustling Lake Tahoe, introcluced by the Nevada Lumber Company of Tal.roe Valley, Calif.

It u,as an old-fashior.red auction. comtrlete u'ith auction-

-and the management thoughtfully provided the seas0 na refresh ment for the summer day

eer, a lernonade stancl r.r'here the ice-colrl <lrink .ivas dispensecl frecluetrtly anrl freely, prizes for the kicls and gifts for the growlr111)s.

Anrl if that rvasn't enough, the management of Ner.ada Lun'rber-F'. I{. (Speck) Rahbeck an<l llarolci I)ayton, Jr.

-sa\v to it that an internationally knor,vn celebrity \\ras oll hancl cluring late itfternoon to prrll rvirrning tickets frcim a hat ancl make variorrs ar,r.ar<1s to Pcople of the lake area.

Nevada Lurnber Comltany and r,vas presented u'ith a syn.rbolic bag of rrails, presented by John Nlartin of Nloclesto, presirlent of Nevacla Lumber Company.

Both Dayton ancl Rahbeck believe that other auctions -"r'i1l be held because of the successful mallner ir"r rvhich the lirst rvas operatecl ar-rcl receivecl.

They weren't seeing things! Besides the auction bargains, there was a familiar lace (or should we say mustache?) from stage, screen and TV. Yep! 0l' Jerry Colonna himself ap- peared at the Auction courtesy of Harrah's Stateline Club-and it wouldn't have surprised the crowd at all if Bob Hope himself had snown up next.

He was fan.recl comedian -ferry Colonna, who gooclnaturedly took time off from l'ris routine at Harrah's Stateline club to visit Nevada Lun'rber anrl take part in festivities.

It all adtlecl rrp to an afternoon of a lot of fun for the people of Lake 'lahoe, ancl the auction $'as part of a program designecl to get the people of Lake Tahoe to shop at Lake Tahoe.

Afteru'arcls, Colonna visitecl the store ancl yards of

The folks swarmed 'round for the familiar cry of the auct roneer

Comedian Colonna peeks at bag of nails offered him by John Martin (right), president of Nevada Lumber Company of Tahoe Valley, Calif., during the retail yard's first Summer auction. Looking on are Harold Dayton, Jr. (left), manager of the iirm, and Manager John Murphy of Stateline's KoWL

Lumber, electrical fixtures and supplies, pl umbi ng equ ipment, tools and paint were auctioned off during the aJternoon

The gavel was handled by Tex Boehmer, a newcomer to the Lake area from Ridgeway, Missouri -and he "showed 'em"

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Onlg UNITED WHOLESALE LUMBER COMPANY has factors-finished CHARM PANELING for Retail Lumber Dealers in the Southland We are Exclusirse Distributors for this Diamond National packaged, satin-finished product.

CHARM PANEIING is o new ond distinctive product developed by the Diomond Notionol Corporotion, ond is o pre-finished, selecled Ponderoso Pine Tongue-&-Groove V-Joint.

CHARM PANEIING is finished in "Beverlee's Sotin Stoins," o producf sold notionolly through retoil outlets ond of proven quolity. The process of pre-finishing hos been developed to give o solin-smooth finish of high quolity ond long life. There qre 7 bosic colors from which to choose.

The instollqtion of CHARM PANEIING hos been simplified by ihe use of "Ponel-Trock,"

Fronchise System Storted for filodernizqtion Business

NEW YoRK-Award-winning Contractor Herbert Richheimer-the nation's best-known home-improysl-1sysal5 that he has formed a franchise system "to bring order out of chaos in the modernization business." The Richheimer Modernizing Systems, Inc., will make available to selected contractors and dealers:

l. The estimating procedure that has enabled his firm to maintain a record of lEss than l/o error in establishing the price of remodeling jobs.

2. The accounting and cost control methods that have' brought a consistent 5/a net profit on his multimillion dollar sales volume.

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3. The merchandising and sales techniques that have nearly doubled the Richheimer business in each of the past three years.

4. Thorough training of management, sales and supervisory personnel.

5. National advertising of the entire franchise network, plus a monthly advertising service for all participants.

6. Instruction in a variety of unique building methods, including the much-publicized addition of an entire second story to trussed-roof ranch homes.

7. The availability of national financing to supplement localsourcesthatarefrequentlyinadequate.

8. Continuing management assistance, including on-thespot consultation and analysis by Richheimer himself.

Initially, Richheimer said, RMS will train a "pilot group" of l5-20 modernizers and launch each in the Richheimer manrer by May i. On the basis of this experiment, RMS hopes then to train as many as 25 other franchised modernizers per month starting July l.

The network's projection of growth, Richheimer said, calls for the establishment of at least 100 franchises in 1960, as many as 1,000 in five years-with each expected quickly to reach a minimum sales volume of $750,000 per year. On that basis RMS hopes to be a major national advertiser within two years.

"Everyone who is involved in the home-improvemeut business," Richheimer said, "knows that it has tremendous problems. Suedesl-roe boys-and even the sloppy management practices of ethical people-have frightened off millions of potential customers.

"RMS, by bringing together the 1,000 best rnodernizers is the country will give homeowners one reliable and efficient source for all types of home improvement jobs."

Builders, dealers and contractors who join the RMS system rvill retain their own local identity "tiut will use their RMS affiliation in advertising and other communications as a means of automatically establishing their superiority over local competition. National RMS advertising will list all local franchises, Richheimer said.

RMS has established national headquarters at 280 Madison Avenue, New York 16, New York.

-Nafional Foresl Producis Week , . Oclober l6-22-

Chino Lumber Compcny Dissolved

Chino, Calif.-Word is received that dissolution of the three-man partnership caused the recent liquidation of the assets of the Chino Lumber Company, starting with a closeout sale at the retail yard until all items of the store merchandise, lumber inventory, and land and buildings were sold. The sale began the week of Jine 27.

The three partners of the company, Albert M. Carlson, D. S. Hanson and Ed Jackson, decided to dissolve the company they formed here after World War II, according to The Chino Champion. The newspaper adds that they also recently liquidated the assets of their lumberyard and retail store in Pomona.

._National Forest Producls Week , October l6-22-

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FOR,EIGN AND DOMESTIC HARDW00DS

HARDWOOD MOUTDINGS

Clear Ook Thresholds

Rod qnd Spirol Dowels

PTYWOOD

The Son Jooquin Sports Turn Out for Club 3l's Annuol Borbecue

Volley Hoo-Hoo Club Elects Don Wqlker President for Active 1960-61 Term

San Joaquin Hoo-Hoo Club 31, Fresno, elected officers at the business meeting held in connection with the annual Sports Day and Barbecue, June 17, at the X4adera Country club. The 1960-61 guiding lights of the busy club will be: President, Don Walker, Pacific Forest Products; Northern Vice-President, Hamilton Knott, Yosemite Lumber Co.; Southern Vice-President, Louis Frame, Diamond National Corp.; Secretary, C. E. Macdonald, Bernie Barber & Associates; Sgt.-at-Arms, Charles Dart, K-Y Lumber Co. Directors will be Bob Lewis. Madera Lumber & Hardware Co.; Vince LoForti, West Fresno Lumber Co. ; Chet flarshner, Fiberboard Products, Inc., and. Bob Wright

Bob Reid, both of Reid and Wrieht.

Club's map shows the sales volume of the wood-promotion booklet, "My Daddy ls a Lumberman," which

Prizes and scores follorvs : the Bowling tournament were as

Handicap prizes ; High series; lst ($lO)-Augie Brigetto (283) :Znd (97.50)-Frank Zarcone (781), and 3rd ($2.50)-

Pete Schafer (767). Scratch pri

Pe-te (767). prizes; High series; 1st (tie, $10) Glen Barber (691); 2nd (tie, g5)-Joe Sacca (691). $S)-Joe High Individual Game ($5)- Joe Sacca (207).

In the Golf tournament, Ray Noble of Visalia Lumber Co., won the Matthews Perpetual trophy with a Blind Bogey total of 62. Other winners were as follows : "Pot o' Gold" won by O. L. Barnes with a distance of 8'l0%"; Longest drive made by Marion Snead, Hedlund t .-"--b'"r vr'vss, Lumber Sales; Consolation prizes : Highest score on front 9, fim 67: 9. Bob Gross:

Brazelton. 51. Low Gross: Bill Oberholser, 74; Ray Noble,77 ; Miles Doddy, 85 ; O. L.

9,

and

Barnes, 86; Chuck Ogden,88. Low Net: Doug McClellan, 68; Charles Dart and Damon Bailey, tie 70; Cap Nichols, 7l; Craig Gaffney, 72; lirrr Duart, Steve Hedstrom and Reeves Chamber, tie 74.

was sponsored by Club 31 in interests of National Forest Products Week this october l6-22. Wally Kennedy (rear) is explaining it ' to Louis Frame

-National Foresf Products Week October l6-22-

Jim Duart, 67; Back 9,

Fresno Dealer "Ham" Knott makes his speech of acceptance as Northern VicePaesident

Part of the group relaxing during the business meeting

LEFTI Bob Reid (left) congratulating Don Walker as the newly elected president of Club 31.

CENTER: Elmer Rau (right) congratulates Bill oberholser, winner of the Low Gross at golf.

R IGHT: -and to get back to Bob Reid-here he is again, this time congratulating Louis Frame on his election as Southern Vice-President.

Chef Chet Harshner (left center rear) and his staff at the Bar-B-Q (1. to r.): Ray Detherage, Lloyd Snuggs, Craig Gaffney, Bob Wrlght, Duke Nelson and Bob Schlotthauer

TO OTITEN I'OOR COIUPANES!

. . . Becouse this one is fitted with the eo/$rnia,

ffi J*oert*

NEAT, TRltt^ APPEARANCE-No Bulky Construction

. TRUIY WEATHER-PROOLThe Feolure Others Lock

HARDWOOD FRATIAES-To Blend With the Door

o TASTEFUT USE of Duroble Aluminum ond Vinyl

*A Totolly New Concept in Combinqtion Doors!

Designed ond Monufoctured for Western Living by Americo's leoding monufocturer of Door Lites ond Louvers, the Cqliforniq Inserl provides Combinotion Door feotures for ony blonk flush door. lt is o pre-ossembled, pre-glozed, pre-screened Insert for Complete Instollotion lN 5 MINUTES. lr is low in price ond tops in quoliry. A smoll stock of Cqliforniq Inserts frees copitol qnd floor-spoce by eliminoting foctory Combinqtion doors.

IIAiAEDIATE SHIPffTENT FROftT WESTERN STOCKS (sold through leoding door iobbers ond msnufocturers)

Srroble ond Higgins to Distribute Wilson-Art Decorqtive lominofes

Ralph Wilson Plastics, Inc., of Temple, Texas, producers of Wilson-Art decorative laminates, l-ras appointed J. E. Higgins Lumber Co. of San Francisco, and Strable Lumber Co. of Oakland, exclusive Northern California distributors for the product. Wilson-Art, a high Pressure decorative laminate, comes in a full line of up-to-date colors, designs and sizes.

Samples and price list are now available from either Higgins or Strable, and the Wilson-Art specialist, Norm Crawford, has been placed in tl-re field to promote the use of the product by builders and architects in the area.

-Nafional Foresi Producfs Week Oclober l6-22-

Sales TcrN on Gortoge

The Southern Califorr.ria Retail Lumber Assn. has recomrrer.rded to its membership that, in the absence of passage of title at the yard, Sales Tax be collected and paid on TransDortation charges.

SCRLA representatives have met several times with the Sales Tax division officials and been briefed on leqal phases of the matter bv SCRI-A counsel. Under the Sales Tax Act, as amended in 1943, and under Bc;ard of Equalization Rule No. 58, the tax applies to the cost of transportation

REMAilUFACTURED C(II{TI]{EIITAL EIIGII{ES fOr FORK IIFTS

cLAn( - towlloroRRoSsHYSTER

o lMrlrlEDlAIE DELIVERIES o lepco" Enginer q.e told on on Exchonge Bosir. lmmediqte Delivery lrom - rto<k on oll models of Conlinentol ihort engine qltemblie5.

c No Il/toRE DOWN-Tltl^!. a lith Our Service, down-time on your Fotk-lift ir ot the vgry minimum. rde. lhe Engine required (which will reo-h you lhe very nert dovlpuil rur old one ou1ond repld.e ql once with o "Repco" Guotonleed, First-Quqlity Engin€.

c row coMPETrflvE PRlcEs o

You poy no promium for this Fosl Servire. All "Rcpco" Enginos ore competltively pri<ed.

_ WRITE OR PHONE FOR PRICES

' 12324 Csnte? Sl?eet, Hollydcle, Colifornio rada &9711 MEtcalf 41555

of the property prior to its sale to the purchaser. Sale is definecl in Section 6006 of the Act.

The determination of when a sale has taken place under the Act, particularly when transfer of title is involved, with reference to the operations of the retail lttmber industry, is legally and factually complicated. The Bolrd .o-f .Equaliza- tion fequires that the tax be collected and paid in the abs.nce of a definite passage of title at the yard, repotts SCRLA Executive Vice-President Orrie W. Hamilton.

-Nafional Forest Producis Week . , October l6-22-

Jirn Forfey Ends 42 Yeors' Service With The Pqcific Lumber ComPclny

"l'arley Palco Sempervirens" would be an appropriate nickname for J. J. "Jim" l'arleY (right), veteran sales and advertising executive of The Pacific Lumber Company, who retires this month after 42 Years' service, longest of anv emploYee on the Paeific payroll.

Born in New Brunswicl<, Canada, !'arley moved rvith hir parents to Eureka. California, in 1911. Later, while attendin3 the University of Califo:nia, he rvorked d.urine the summer months for the Hamrnond Lumber Company, in Eureka. Farley's long asso:iatio:r vzith Pacific began in 1917 when he joined the S:ctia office. Shortly thereafter, he took a 2-year leave of absence for service in the 144th F.ield Artillery, where he rose to the rank of 2nd Iieutenant. Returning to Pacific in 1919, he was assigned to the San Franeisco sales offics.

In succeedlng: years, frarley held various position-; as field salesman. coordinator. assistant sales manager, assistant, general sdles manager and, in recent years, as advertising manager for the company. He ha: served on. advertisin3 committee: of

the California Redwood Association, of which Pacific is a longtime member, and has been active in the San Francisco Commercial Club and the International Concatenated Order of Hoo-Hoo.

Farley's retirement plans include a year's stay with his family in Hawaii, then return to his home in Berkeley, California, for personal attention to his garden and his special interest in the development of the Yuba Mining Company, a gold mining concern of promise.

Salesman IXck Lloyil of tJre Ed Fountain Lumber Co,, Los Angeles, left June 29 urith his wife and five children to spend two weeks on a Montana.dude ranch. Elnroute home they visited the Zion and Yellowstone national parks and Lake Tahoe.

Boryl Roblnson, owner of Builders Sup- ply, Paradise, Calif., sufrered some severe knocks in a recent auto accident but the dealer is now reported fully recovered and back at the helm of his thriving retail yard.

Roy llllller of Buraett & Sons, Sacramento, and his wife have returned from a ?-week vacation in Europe.

It required a lot of hana when Bob Heberlg Georgia-Pacific executive in southern California, threw a puaa luau, July 4, at his home in the hills outside Whittier.

More than 50 friends and children attended the festive hukiluau at which Bob proved a real kamaaina preparing the pig, fish, ribs and all the trimmings. The keiki had as much fun as the kanakas and haoles, but the gals had the most fun at the truly nui afrair.

Frank Blllings and the bossman, Ted Deacy of Cal-Pacific Redwood, Arcata, flew on into New Mexico on a sales safari a few weeks ago after a "forced landing" (it says here) at Las Vegas.

Concord Lumberman Denny O'Connor of the O'Connor Lumber Company and his

wife were spotted up Tahoe way enjoying the early July season.

Ila^nk Mansfield, Benhow mill operator from Garberville. was a recent visitor in Los Angeles with l)on Bufldn while looking over the Southland market.

Bay City Lumber's Lon Edelrnann and his wife quit Oakland for a Kings Beach (Lake Tahoe) vacation the first part of July.

Arcata Redwood's western sales chief. Lloyd Heca,thorn, toured the \ilashingtonOregon area on business the second week of July.

Lorraine and Sterling Wolfe spent most of July visiting friends along the redwood highway to Redding and northern California way points for Marquart-Wolfe Lumber Co. of Hollywood.

La,rry Owen, eastern salesmanager for Hallinan Mackin Lumber Co., pulled into San tr'rancisco headquarters the first of July after a month's sales trip through the deep South, Midwest, Elastern Seaboard and on up into Toronto and Montreal.

Elmor Padula, head of E. A. Padula Lumber Co., is back on the job in Willits after spending two weeks in traction as the result of a bad back sprain incurred while working over a log deck at Longvale.

Ray Van Ido, Pasadena wholesale lumberman, traveled the redwood highway last month to Grants Pass, Ore., where he met with executives of Wolf Creek Lumber Co., which Van Ide represents exclusively in southern California.

Mack Glles spend the second July week in Salt Lake City on business for Marinland Lumber Co,

Stu Turner. former Diamond National moulding and millwork sales chief, has joined Contact Lumber Co. and will manage

Haye Y(lU seen Armstrong's exciting new CEilTENNIAL CUSHI0NT0I{E CElLll{G TILE?

Armstrong is celebrating its Centennial Year by introducing three graceful new ceilings combining color, acoustical efficiency and contemporary design. They open up a brand-new market for YOU.

They are keged to catch the fancg of llour women custolners ruitable for anA roorn in her horne but especiallg appropri,ate for those in ushich she alone nnkes the decorating decisions. Sales of decorator ceilings are ample eoidence of increasing demand for color and design,

@mstrong cErLrNGs

7860-7960 Beginning our second century of progress

CENTENNIAL CUSHIONTONE will cenfer interesf on ceilings in YOUR Showroom . . . lo ollroct ond sotisfy o brooder ronge of consumer tqsles fhon ever before they ore omong the most-qdvertised ceilings you've ever hod (June lhrough August on nelwork TV, ond in full color in six nolionol mogozines oll during the Foll remodeling seoson) . so don't be without this once-in-o-blue-moon ceiling ond, ot the suggesled reioil price ol 26c, YOUR once-in-o-blue-moon Profil Opportunity!

_

Hosts Jeanette and Bob welcome the guests beslde the symbol of the "S. S, Robert Heberle" (yacht's next) In top left photo, while Wally, Ken and Bob have a dip, top center, and Jeanette and Bob prepare the pineapples, top right: Lower Left shows Bob with some lady guests (and aren't the table decorations pretty, too?); Chef Heberle right at home on the range, lower center, and on the roast, lower right.

TARGEST DISTRIBUTOR OF ARMSTRONG BUITDING PRODUCTS IN NORTHERN CALIFORNIA

felephones:

Servicing Retoil Lumber Deolers ond Wholesole Distribution Yords ONLY

Water - &oil Shipmentr

TnEl oMrA LuMmEi R

ilUroy Hlllcrcrt r{:t6r 63347

its sawmill near Prineville, Ore. His posi- tion with D-N has been filled by Milton Rothwell, a z7-year man with the Diamond organization.

Cha,rlie Atkinson, well-known Chico lumberman, has joined Chico Moulding as purchasing agent, replacing Earl Deerlng, who has rejoined Paul Bunyan Lumber Co. as assistant salesmanager.

"Reqlistic Look aI 1960" Given to Wholesole Group

lO45 West Huntington Drive Arcodiq, Cqlifornio

Bob Neiman of Neiman-Reed Lumber Co., Van Nuys, is spending part of July and August ranching: with his family in F resno county. He travels back to the firm by air and is sporting a deep-brown suntan.

JOIST HANGER DESIGN DATA

Timber Engineering Company (TECO), Washington, D.C., has a four-page booklet

Arch Hardyment, assistant vice-president, Research department, Security First National Bank, gave one of the most important and interesting talks ever heard by the Wholesale Lumbermen's Association of Southern California at their recent meeting at the Los Angeles Athletic Club.. Hardyment, one of the Southland's outstanding researchers, stated that, in general, we are in a "dynamic growth" area, and a growing economy gives special help to the Southland.

In backing this up, Hardyment indicated that their studies foresee a 10 million Southern California population before the end of 1960. The area is adding 1,000 people per day right now.

At a lengthy question-and,answer period following the talk, he stated that a good guess for housing units (dwell- ings) would be 135,000 to 140,000 for the year, a decline of about l4/o from 1959.

During the first five months of 1960, the number of dwelling units authorized has been running at an average rate of 4@ per day. This compares with a daily rate of 571 during the same period of 1959.

_ Hardyment noted that the volume of homebuilding was down in each of thd 14 counties, with the excepti,on of Fresno and Kern counties. However, the strong trend in the construction of multiple dwellings is helping to maintain the 1960 building rate in Los Angeles County at a level only 6/o below that of 1959.

This was Hardyment's second appearance at a Wholesale Lumbermen's meeting; his first was in February of this year. It is interesting to note that predictions made at the February meeting were almost perfect in every case.

,/@

SnLEi sl, l[ur s.

Bronch Office

tOtO G Street, Arcotq VAndyke 2€60l

available. In addition to providing recommended safe working values the booklet also illustrates applications where the TECO hangers can be used for economical wood frame construction. Teco-U-Grips are available for 2x4 to 4x74 members including double 2x6's to double 2x14's. Copies can be obtained free by writing 1319 18th St., N.W., Washington 6, D.C.

CRESCE}II BAY DOORS

IN TRUC( AITI' TRA'ITN SH/iPTENrS FRON ORIGOT T'UD IIO. CAL'FORN'A SPTG'AT' ZTITG

Ceiling-Tile Sqles Bringing Deqlers High Volumes ond High Profits Todoy

Few products sold by the lumber dealer today offer such an attractive combination of high volume and high profit as ceiling tile, according to a recent sales analysis conducted by the Armstrong Cork Company. Many dealers are enjoying average sales of 10,000 to 15,000 square feet per month, with margins on cost ranging as high as 78/o, tle company found.

"These dealers have no magic formula for success," states C. W. Moodie, manager of advertising and promotion for Armstrong. "They simply advertise and promote ceilings consistently and aggressively."

-Nalional Foresf Products Week , October l6-22Norwolk

Leqds Building in Moy

Outside the city of Los Angeles, the Norwalk area led 68 otl-rer cities in the County itr construction activity in M.ay, announced James S. Cantlen, president of the L. A. Chamber of Commerce.

Citing figures released by the Chamber's Research Department, Cantlen noted that a total of 420 new housing units were authorized both for the city of Norwalk and the unincorporated portion of Norwalk in May.

The city of Torrance was the second busiest spot in the County, with 228 units, followed closely by the unincor-

c... Spoce for Leqse...

porated area surrounding the city of La Puente with 222.

Cantlen also pointed out that the city of Long Beach was credited with 211 housing units for May. Lennox had 132 and Temple City chalked up 130.

"Demand for housing, favorable financing and land availability are the factors responsible for building activity in these areas," said Cantlen, who also hailed the fact that construction in the county "is so widelv diversified."

Total valuation of all building in ios Angeles County during May amounted to $102,234,800. This year's first five-mor.rths total stands at over half-a-billion dollars$579,302,400 to be exact, Cantlen said.

-Naiional Foresl Producls Week , October l6-22Summer

Gorden Pofiy for Club No. I

On August 6, the members of Los Angeles Hoo-HooEtte Club No. 1 will be entertained at the home of Marguerite Dixon in Palos Verdes Hills at a Summer garden party. Each member is to bring a pie which she has made. These pies will be sold and the committee hopes to make money-for the club thru this project. I-ight refreshments will be served during the afternoon of prize winning games, cards and lively conversation.

Weyerhaeuser Company presently has three of its office women in the Los Angeles Hoo-Hoo-Ette Club No. l, including the new 1960-61 president, SallYe Bissell (center). The others are Rosemary Hefiern (left) and Felicia Reid (right)

:$.ffiffi

Sallye Bissell, the newly installed president of the c.lub, )allye 51ssell, tne llewly lllstalleo Presl(tenr ot cruu' and Margaret Gladish, the outgoing president, entertained their board members to a fine dinner and evening recently.

fl The purpose of the meeting was to make plarls for the coming year's programs, parties and philanthropy.

It looks as if the Los Angeles Hoo-Hoo-Ettes have another fine year coming up, and girls in the lumber industry are urged'to contaci Dbrothy Yann of Mount Whitney Lumbe-r Company regarding membership in this fine club.-Corrine Adams.

@ur[ Btrhulil lfrumhtr 6,n.

P.O. BOX 665

ARCATA, CAIIF.

DOUGTAS FIR hrowooD

RAIt

Henry M. Hink

I l07 Merchsnts Exchonge Bldg. Scrn Frqncisco, Cqlifornio

Phone: YUkon 6-5421

All Species o Top Quoliry

SALES OFFICE: 928 H Street VAndyke 2-O3l I TwX:ARct7

QUATITY BAND .SAWN IUI,IBER

DEPENDABTE SERVICE

TRUCK & TRAITER

CAR,GO

MILLS ond PIANTNG rvlttt Smith River, Colifornio

Complete Stocks o .

lmported & Domestic

HARDWOOD TUMBER PRODUCTS

For the Deqler Trqde t. L.C.L. Pickup ond Delivery

f.qr West Fir Soles Co. 228 5o. Beverly Drive Beverly Hills, Colif. BRodshow 2-4353 CRestview 5-5634

Will They See YCDU There

?

These Nine (9) Profit-Building business sessions . . . Nine (9) big Monogement meetings -o Complete "How-To" Progrtrm-hqve been orronged by Exposition Progrom Choirmqn Robert J. McCutchon of the Metzger Lumber Co., Lebqnon, Indiono, for the NATIONAT RETAIT IUMBER DEALERS ASSOCIATION

7th Annuol Building Moteriols EXPOSITION

Son Froncisco, Colifornio - NOVEMBER l3-t6

The Profit-Building business sessions hove been plonned especiolly to show Decrlers how to Build Volume ond Frofits in fhe yeors oheod. Meetings will begin crt 8:15 o.m. in either fhe FEirmont or M<rrk Hopkins hotels.

ln oddition to your fun ond recreotion in the fqbulous City-by-lhe-Golden-Gofe, you will be privileged to shore in the ottendqnce of:

Mondoy, November l4:

. "HOW TO SELL ARCHITECTS, BUIIDERS AND CONTRACTORS." Progrom Monoger: Orrie W" Homilton, executive vice-president, Soufhern Cqlifornio Retoil Lumber Assn.

. "HO\nt TO USE MONEY, MACHINES AND IVIANPOWER FOR EFFICIENT FINANCIAI MANAGEMENT." Progrom Monoger: Theodore l. Hunsqker, execuiive secretory, Lumber Trqde Assn. of Greoter Chicogo.

" "HOW TO DEVETOP A HOME-IMPROVEwIENT CENTER." Progrom Monoger: Robert J. Lowrence, mcnoger, Mont:rno Refoil Lumbermen's Assn.

fuesdoy, November | 5:

. "HOW TO RECRUIT, TRAIN AND COMPENSATE LUMBER YARD EMPLOYES." Progrom Monoger: Ross G. Kincoid, monoging director, Western Retoil Lumbermen's Assn.

. ,,HOVV TO 5E[[, FINANCE AND PROFIT IN THE SECOND.HOME MARKET.,, PrOgrOM fVIONOgET: JOCK Pomeroy, executive vice-presidenl, Lumber Merchsnfs Assn. of Northern Cqlifornio.

Wednesdoy, November | 6:

.

"HOW TO RECAPTURE IOST wIARKETS THROUGH FINANCING AND SERVICE:" Progrom lVlonoger: Gus R. Michoels, executive secretqry, Arizono Retoil Lumber & Builders Supply Assn., Inc.

. "HO\N TO DEVELOP RETAIL SAIIS-POWER THROUGH BETTER MERCHANDISING." Progrom Monoger: Hugh O. Tompkins, mqnoging direclor, New Jersey Lumbermen's Assn.

.

,,HO\N TO PROFIT FROM FUN IN THE SUN - SELLING OUTDOOR [IVING.,, PrOgrOM MONOgCT; L. Vincent Ogletree, execulive secretory, Floridtr Lumber & Millwork Assn.

Speciol Afternoon Progrom (l;3O p.m., Nov. l5):

. "LABOR RELATIONS-WE AtL HAVE THEM." Progrom Monoger: K. D. Green, executive direclor, Detroit Lumbermen's Associstion. Feqtured Speoker: Rep. Robert P. Griffin (R., Michigon), coquthor of the Lsndrum-Griffin Bill (lobor Reform Act of 1959).

lumber qnd Wood Products Cqlled to Executive Reserve Gonference

Lumber and Wood Products industry executives who have been designated as members of the Business and Defense Services Administration (BDSA) segment of the U. S. Department of Commerce National Defense Executive Reserve Program, were briefed on the latest developments in nonmilitary defense at a two-day training conference in Washington, O.C., on May 23 and24. Civil"and Defense Mobilization Director Leo A. Hoegh, who presided at the Conference, announced a list of distinguished speakers for this important 1960 training event for Executive Reservists.

The first day's session which had as its theme "Preparedness on the Home Front," wasu held at the Sheraton Park hotel. The afternoon panel, chaired by Secretary Flemming of the Departmerlt of Health, Education, and Welfare discussed "Our Preparedness for a Period of Continuing International Tension or Co-Existence." Lt.General Lewis B. Hershev. director of the Selective Service System, was toastmastir at the dinner which began at 7:30 p.m. in the hotel. lJndersecretary of State Dillon spoke on "The International Situation."

On May 24 the Lumber and Wood Products executive reservists met with the staff of the Forest Products

Let's A[[ Cooperqte in Ncrfionol Forest Products Week

These are the Los Angeles telephone numbers to call if you need information or assistance on your personal promotion in Southern California of NATIoNAL FOREST PRODUCTS WEEK, OCtober 16-22:

Los Angeles Committee, National Forest Products Week 3315 West sth Street

8,tfi lff* ur-rt#ll"'n''

General Ciairman: Wayne F. Mullin Mullin Lumber Company

Vice-Cha,rmanr James H. Forgie

*8,f,T,,i: 3,'rtt1l.3f(DUnkirk 2-8278)

DISPLAYST orrie W. Hamilton, Southern California Retail Lumber Assn., 111 W. 7th St., Los Angeles 14 (MAdison 3-6108).

LUNCHEON: Roy Stanton, Sr., E. J. Stanton & Son, Box 3816, Terminal Annex, Los Angeles 54 (Ludlow 9-5581).

FINANCE: Dee Essley, D. C. Essley & Son, 7257 E. Telegraph Road, Los Angeles 22 (RAymond 3-1147).

PUBLIC RELATIoNS: Jim Forgie, Robert S. osgood Co., 3315 W. 5th St., Los Angeles 5 (Dunkirk 2-8278).

General Committee:

Ed Fountain-Ludlow 3-1381

Bill Hanen-SPruce 5.3537

Francis Haley-UPton 0-4831

Hoo-Hoo lntl. Wood Promotion Council Jack BERRY, Chairman 1507 2lst Street Sacramento, California (Gllbert 3-2087)

Division, BDSA, at the U. S. Departmellt of Commerce to discuss specific problems relating to their inclustry.

BDSA's Executive Reserve was createcl by the President to train ontstancling industry execntives and administrators to mall clefer-rse agencies in any future emergency. In antrouncing the Conference, Director Hoegh stated: "1'he value of the E,xecutive lteserve has grown steaclily. As long as international tensions Dersist. the United States will need ar reacly civilian reserve just as it needs a trainecl ready reserve {or the armecl forces."

IONG BEACH o Suite 6(X Oceqn Center Bldg. SPruce 5-2251 o HEmlock 5-8948

SAN RAFAEI, CALIF. . P. O. Box 559

Glenwood 4-2310, TWX SR 64

EUREKA, CAllF. o (Generol Office) 630 J. St. Hlllside 3-7OOl, TWX EK 84

WLumber ar.rcl Woorl Proclucts inclustry BDSA executive reservists include Emest W. Daniels, Plywoocl Itesearcl-r Foundation; Paul R. Ely, Ely-Hoppe Lumber Company; Peter C. Gaffr-rey, Southwest Lumber Mills, Inc.; G. E. I(arlen, Karler-r-Davis Company; Joseph H. I(irk, Kirk [.,r,rmber & Building Materials Co., Santa Maria, Calif.; Norbert F. Schumaker and Clifford P. Setter, U. S. Plywood C)orporation ; RicharC S. Spangler, Masonite Corporation ; William Swindells, Jr., Willamette Valley Lumber Co.; liretl C. Talbot, Jr., Talbot Ltrmber Coml>any, San ll.afael. Calif.; G. Corydon Wagner, Jr., St. Paul ancl Tacoma l.utnber Co., and Carl D. Wheeler, Georgia-Pacific Corpor:ttiotr.

-Nafional Forest Producfs Week . . , October l6-22-

Glendale-Carl I-. Etter of Los Angeles has approval for a projected 25-lot subdivision above Avonoak Terrace and Glenoaks boulevard, which encompasses a rnultiple-dwelling plan. Zone changes have yet to bc approved, however, for the area.

Morch Building Up in L.A. Countyi Current Yeor Beoting '59 Figures

March building construction in the area served by the Los Artgeles County tsuilding and Safety Division amounted to $34,086,773, according to John Lambie, county engineer. This was slightly above the total of the previotts month, which was the most active February in l.ristory, but did not reach the $39,570,730level of March 1959. Housing was strong' but r.rot spectacular.

Total construction for the cllrrent year was substantially above that for 1959-$86,562,523 compared to $84,863,251. Permits included 2,536 for the unincorporated county area valued at $24,880,570, including 1,292 dwelljng units. In the 24 cities served by the county, 845 permits were issued valued at $6,688,127, including 319 dwelling units. Tract housing included 509 new dvi'ellings with a value of $7,229,700.

TOADINGS

Paeifie Lumber Dealem Supply Inf.

25914 President Ave., Horbor City, Colif. P.O. Box 667

DAvenporl 6-6273

Telephones: SPruce 5-3461

TErminql3-6183

Monufqcturers ond Jobbers of SASH AND DOORS

TO THE RETAIT IUN,IBER DEATER

CUSIOTI TIIttIIIG.DETAIt MOUTDIIIGS - KI]J{ DRYING

Serving All Southern Coliforniq Lumber Yords - Cqbinet ShopsFurniture Mqnufqcturers ond Wholesole [umber Distributors

IN-TRANSE MITLING A SPECIATTY

BIVD., INGLEWOOD, CALIFORNIA

Gheck CDft "Yes" CDr *No"

Take an inventory of your selling ability, Mr. Retail Yard Managgr, by checking off the following questions, "Yes or No." Then figure your batting average like you do in baseball:

Do you KNOW your mercfuandise?

Do you know it both in terms of stock and in terms of consumer use?

Do you know enough about your company, and have you faith enough in it, so that you can sell a customer on your institution as being the right one for him to do business with?

Do you know the total possible customers in your territory and, as compared with that number, the total that you are selling?

Have you a list of the possible customers in your territory, with suggestions of what they might be in the market for?

Have you enough confidence in your own affairs to know that your price is right and to stand by it regardless of what somebody else may quote?

Do you believe that a piece of CREATED business is better than an order that dropped-in to be bid on?

Can you show your customer how you can save him money and trouble by trading with you, rather than elsewhere?

Can you sell your stock without making promises that cannot be fulfilled?

Can you get through a week without getting mad and wanting to "bawl somebody out"?

An Editorial

Can you hold your temper while selling an unreasonable customer?

Are you constantly adding to your list of customers while you hold your old ones?

Do you use a prospect book in getting business?

Are your office windows clean?

Is your yard neat and attractive in appearance?

Do you make your customers wrathy by arguing about local questions, political or otherwise?

Are you courteous to everyone who enters your office, regardless of who they are, or how you feel?

Do you take an active part in the civic activities of your town?

Are you on the job bright and early every morning?

Do you always believe you are in the best business on earth, and representing the best firm in town?

-National Foresl Products Week October l6-22Morris

Retires From Celotex

Meade M. Morris, general-line merchandise manager for The Celotex Corporation, retired June 30 after 40 years' service to the building industry. He served Celotex for half this time. Morris joined Celotex in 1940 as commodity manager of fiberboard expansion joint and mineral wool products, also served as merchandise manager for gypsum and insulation board products during his Celotex career. In 1958, he was given the national responsibilities in distribution, product development, promotion and pricing of all Celotex products except incombustible acoustical ceiling tile. Mr. and Mrs. Morris left in July on a lengthy trip to Greece and other European countries.

-Nafional Foresl Producls Week October l6-22-

NEIA'TANIREED LUftTBE R COi,TPANY

Thrifty Retoilers Pick Up ot Corlood Prices From Our Worehouse Looded With Hardboard, Porticle Boord qnd Lumber

Solber to Centrql, Norfhern Colif., Wheeler to Southwest Scrles for Georgio-Pqcific Hordboqrd Division

Georgia-Pacific's hardboard division announces the appointment of two sales representatives for the California, Nevada and Arizona area.

The Norther:n and Central California marketing area will be handled by Joseph P. Salber (right), a 20-year veteran in the hardboard industry. Southern California, southern Nevada and Arizona markets will be

past four years.

Both men will call on accounts established through the Georgia-Pacific distribution warehouse system. G-P markets a broad line of building materials through a number of wholesale outlets in this area.

under the direction of John R. Wheeler (left). With 11 years in the building materials business, Wheeler has been active in the Los Angeles area for the

Steadily growing markets for G-P hardboards. both industrial and building'trades, are reported by the big forest-products firm. The sales addition in the California and Southwest areas is part of a general expansion program in G-P hardboard distribution.

-National Foresf Products Week October 16-22-

Frqn Heron Joins Twin-City

Twin-City Lumber partners, Hac Collins and Bill Ram;ay, welcomed Fran Heron into the organization on July 18. For the past two years Fran had be& buying and ielfing for Trinity River Lumber Sales Co. in San-Francisco and will continue in the same capacity for Twin-City.

Heron's lumber experience datei back to the "depre'ssion,' days when he put_in a two-year stint with Hales 8rSymons, Inc., in Sonora, after receiving invaluable "family triining,t

under his dad,_ then general manager of Pickering Lumber Company. _He later spent seven yeirs buying and ielling for Standard Lumber Company in Inglewbod" and, after" the war, spe.nt several years with Western Pine Supply Co. in Emeryville. Fran started his own wholesale 6usiness in P,an Fral,qisco during 1951, which he operated until joining I rlnltv l(tver.

FPL Technicol Advisory Gouncil Sets Fulure Gools ot Spring Meer

Byrne Manson, director of engineering and research for Simpson Redwood Company at Arcata, was elected presidenf of. the Technical Advisory Council to the University of California's Forest Products Laboratory, during its spring meeting at the Richmond Field Station, May 13. Other officerJchosen were Dr. Howard S. Gardner, director of research and development for Fibreboard Paper Ptoducts Corporation at Antioch, California, vice-president, gnd Wairen A. Carleton, assistant manag'er of Winton Lumber Company at Martell, California, secretary'

Manson succeeded A. Bristow Hood, vice-president and general manager of Ralph L. Smith Lumber Company at Anderson, California, who is retiring from the Council. Also leaving the Council after serving a three-year term is R^ussell Johnson, president of Union Lumber Company at San Francisco.

The Council was given a review of the research achievements o{ the Forest Products Laboratory during the past five vears bv Director Fred E. Dickinson. He recommended that the FPL initiate studies of wood product oathology and bacteriology within the next five years. Dickinson also expressed appieciation for the great growth in the financial "ufport of the Laboratory by the lumber and wood prod-

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ucts industries through grants-in-aid and contracts. for research.

Past achievements and future goals of the University of California Forest Products Laboratory were considered by its Technical Advisory Council during the spring meetino er the Richmnnd'Field Sfation on Fridav. Mav 13. ing at the Richmond'Field Station on Friday, ing at Krchmond .t.lelct -Fnoay,.rvray _rJ. FPL Director Fred E. Dickinson reported on the Laboratory's research program, cooperation with the lumber and wood product! industries, and financial status. The FPL's role ln the training of young scientists for the field

of forest products was outlined to the Council by Henry T. Vaux. dean of the University's School of Forestry. Ex- J. Vaux,

iension Forester Ed E. Gilden discussed the need of an adequate extension program to disseminate the Laboratoryls research findings-and other information to timber and wood fabricating companies and associations.

Members of the Ciouncil were: President, A. B. Hood, vice-president and general manager of Balph- L. Smith Lumber Company, Anderson, Calif. ; Vice-President, By-rne Manson, Arcita,-Calif.; Secretary, Eddy S. Feldman, I,65 Angeles; Ben Benioff, Sherman Oaks, Cllif. ; Ch-arles Beiolzheimer, Stockton, Calif.; Warren A. Carleton, Martell, Calif.; Lester J. Carr, Carmichael, Calif' ;Harry C-hLs-e, Arcata. Calif : Di. Howard S. Gardner, Antioch, Calif.; Russell Johnson, president, Union Lumber Company-,.San Franciscb, Calif.; -S. A. Murphy, executive vice-president, The Pacific Lumber Company, Scotia, Calif.; and Alfred

Smith, Stockton, Calif.

-Nafional Forest Producls Week October 16-22-

Henri P. Borbe Given PoilnershiP In Jqmes L. Holl Co.,Sqn Froncisco

Jim Hall. Jr., head of the James L. Hall Co. in San Francisco, welcomed Henri P. Barbe' (right), former president of Hallinan Mackin Lumber Co., to a general partnership in the firm on July 1. Barbe', a native San I'ranciscan, went to Hallinan Mackin Lumber Company during early 1949 from Lumber Terminal Co. in San Francisco. He was made manager of the company's San Francisco headquarters, working directly under the late Ray Mackin in 1957 and, following Mr. Mackin's death in 1958, succeeded to the presidency of the'firm.

Hall noted that, with the valuable addition of Barbe' as an equal partner in the firm, James and Alaska (Yellow) Cedar for L. Hall Co. wiII continue to ex- stadium jobs, the Hall company pand its lead as a foremost sup- has just completed a seating plier of stadium seating. Spe- order for the Indiana lJnivercializing in Port Orford Cedar sity's new $5,000,000 stadium.

-National Foresi Products Week ' October l6-22-

lluston to Monoge Nqpo Yord

Long-time Redwood Empire retailer, Rod Huston, has been named manager of MacDonald & Harrington's Napa Builders Supply yard in Napa, according to Glen llarrington of San Francisco. For many years, Huston managed ancl was a partner in Mountain Lumber Company, of Middleton, and when the yard was purchased by Bailey Lumber Company last year he continued on as manager uuder the new ownership.

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High quality mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all sof t-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.

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Redwood Empire l{oo-Hoo Meet Aug. | 2

After a brief July respite, Redwood Empire Hoo-Hoo Club 65 will holcl a general membersl.rip meeting at the Santa Rosa Golf & Country Club on August 12. Those wishing to play golf should colltact clrrb prexy Henry Stonebraker, or any of the club's officers, before August 5. The evening part of the meeting '"1'i1l get unclerway at 6:29 p.m., with dinner scheduled Ior 7:29 p.m. Greens fees for the golf will be $5, with carts available and prizes to be awarded, reports Club 65 Secretary lJuane Benuett of the Mead Clark Lumber Co., Sar.rta Rosa (LIberty 2-4141).

-Nafional Foresi Products Week October l6-22-

Lumber Union Seftlements

From April l, 1959, to NIarch 31, 1960, industrial acci<lent cases referred to the larv firm of Levy, Russell, GeiTner & DeRoy by Lumber & Sawmill \,\rorkers Local 2288 were settled in the total arnount of $22,674.79 tor nine men.

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TUUENTY-FII|E VEARS AGCD TODAY

As Reported in The California Lumber Merchant, August lf 1935

"F'ollowing a 60-year policy," says the Back-Cover advertisement in this issue, "The Red River Lumber Company is offering selected tracts of California Pine and millsites for sale" While on the Front Cover, the advertisement of Western Door & Sash Co. celebrates the Oakland firm's "21st anniversary of distributing to tlte lumber trade" A. L. Iloover, his wife and sons returned from a trip north by automobile, and back from Seattle by the S.S. "H. tr'. Alexander" to Los Angeles, where "Gus" represents The Pacific Lumber Co. and Wendling-Nathan Company

Earle Johnson of the Independent Lumber Co., Livermore, visited friends in L. A. enroute to a vacation in Mexico City . .

Henry M. Illnk, salesmanag:er of Dolbeer & Carson Lumber Co., his_-wife and daughter spent a week in San Diego, then drove north to Bishop for a week's fishing in the High Sierra before returning to San Francisco via Yosemite. He was pleased to report a great amount of redwood being used in mountain cabins X', S. Buckley reiurned to Buckley Lumber Dealers' Supply Co. in San Francisco after several weeks calling on the Southwest trade. He also arranged to establish a southern California office in L. A. , Frank Burnaby returned to the Sun Lumber Co. in Beverly Hills after a 6-week trip which included visits in Seattle, Nova Scotia and return via the Panama Canal.

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The majority of the Northwest sawmills were again operating July 28, with or without union contracts. In Tacoma, the National Guard was protecting 2,O76 men returned to work at 17 mills, where "gang violence" to persons and property was said to stiU characterize the strike situation; many of the innocent victims were not even connected with the lumber industry

Walter Splcer of the Bay District Lumber Co., Newport Beach, is increasing his hardware sales by the novel method of placing the merchandise in drawers of a wall case, with a sample item and the price of the article on the face of each drawer . . In renewing his subscription, ilohn C. Light of the Light Lumber Co., Miami, Arizona, writes in that he "doesn't know how a western retailer could keep house or own a lumberyard without the C.L.M."

Mason I(llne, manager of the Union Lumber Company's office at L. A., attended the Trade Promotion meeting of the NLMA in Chicago, htly 25-27 C. D. ilohnson, Portla.nd; his son Bob Johnson, Toledo, Ore., and Arthur Griswold of the S. F. ofEce, visited several Bay area and Peninsula retail yards. Young Johnson is a former Oregon and B. C. tennis champ Ira S. Kennedy, manager of the Patten-Blinn yard at Riverside, resigned after 35 years and is succeeded by II. E. Schnur. Kennedy started with the Russ Mill & Lumber Co. Harry Bird, founder of the pioneer California Saw Works, died JuIy 15 in San F rancisco Goorge Ley, president of the California Lumbermen's Counci'l, presided at the monthly meeting, July 20, in San Francisco, which was also attended by Harry A. Lake, Garden Grove dealer and president of the CRLA . The Jas. L. Hall Co., San Francisco, is supplying a butt-treated red cedar radio pole, 120 ft. long, to the U. S. Bombing Base, Hamilton Field and, for the S. I'.Oakland "Bay bridge," is supplying' more than 600 Douglas fir pilings, 90-110 ft. long . , , The Natl. Retail Lumber Dealers Assn. Executive committee, meeting' in Chicago, endorsed the activities of the Red Cedar Shingle Bureau, reports W. W. Woodbrldge.

Two pages of photographs in this issue show the California Redwood Assn. exhibit at the Calif.-Pacific Intl. Exposition in San Diego, sta"fred by R. R. Lelshman, Margaret Archlbald and Alberta Rlchter Ralph Bandini and Kenneth Smlth will speak at the "Commander's Night" meeting of Legion Lumbermen's Post 403 in the Rosslyn hotel, August 6. Nominated for 1935-36 offices are William McCullough, Stuart Smith, Andrew Foster, Lloyd Milne, Carl Schreiber, Russell Gheen and Albert Albertieri, while Ed Biggs was named chairman of the Golf committee O. V. Wlson of the Central Lumber Co., Stockton, was visited by his son Martell from NYC E. B. Ifarrls returned to his Inglewood retail yard from a month's trip to Alaska . . . Western Lumber Co. of San Diego has built a new mill office and added several pieces of machinery. The office of the Ocean Beach yard has been remodeled, and the office at the Coronado yard has been repainted, reports Ed Culnan, manager of the company. Jerry Sulliva,n, Jr. is president of tlre firm and also Sullivan Hardwood Co.

The San Diego lumbermen enjoyed a

party at the La Mesa Country Club, July 20. There were 22 golfers for the day, swelled by several more for the bufret supper. Bill Cowling of Dixie Lumber & Supply was m.c. for the short evening program, at which Ray Julien of the E. I(. Wood Lumber Co., Los Angeles, discussed the Northwest strike. Short talks were also made by Bob Forgie of Santa F e Lumber's L. A. ofrce and Ed Martin of "The Merchant." The golf prizes were won by E. E. McCormick, W. c. Halbritter, H. P. Foley, Frank Nolan, Frank Park and Bob Forgie. Ed Culnan was chairman of the golf, which also drew to the greens such players as Cy Irving, R. .W. Reid, L. R. Allen, ceorg'e Klicka, Harry Whittemore and P. S. Johnson.

Reprinted in this issue is a JuIy 11 interview with ilack Dlonne in The Houston

SUGAR, PINE. PONDEROSA PINE DOUGLAS FIR.. WHITE FIR CAIIFORNIA INCENSE CEDAR,

Our lorge timber resources ond thoroughly mod. ern plonts enqble you to get the lumber you wonf when you wont it.

Stondord lumber items, mouldings, cut stock, glued ponels, interior trim, window ond door fromes, venefion blind slqts ond furniture ports.

Expert finger iointing . . . Fost service on mixed cors.

ANDERSON, CALIFORNIA

Press, the publisher's "other home." The interesting article relates that Mr. Dionne has a fund of no less than 3,500 stories of "all models and ages" Dick Schiller succeeded Dan Strtte on the wholesale desk of the Hammond Lumber Co. in L. A. . .

N. E. Lentz presided at the July 18 meeting of the Northern San Diego County Lumbermen's Club at the Red Apple Inn, Carlsbad

G. R. "Jeff" Tully, formerly with the A. W. Smith Lumber Co., L. A., visited from Portland, where he is now with Haslett Warehouse Co. Clyde M. Davy, 54, secretary of the Home Builders Store, Carlsbad, died July 9 of injuries in an automobile accident Albert J. Stoner. 66. pioneer southern California lumberman, died at his West Los Angeles home, July 11. In 1921 he organized the Sawtelle Lumber Co. now operated by his sons, Edward

R. and William A. Stoner.

L. O. Green of Gamerston & Green, San tr'rancisco, and his wife welcomed a son on July 4 who was named Lewis Marston Green H. G. Larrick of Lumber & Builders Supply Co., Solana Beach, is serving'on the Oceanside-Carlsbad district high school board Knute Rinde and Bob Zumwa,lt of the Benson Lumber Co., San Diego, were July 19 visitors to L. A. F. "Tom" Tomlinson resig'ned from the Donovan Lumber Co. to join the Paramino Lumber Co., San F rancisco, as Central Valley and Bay area salesman L. A. Goda,rd of Hobbs Wall & Co., San l'rancisco, stopped in Los Angeles a few days on his way to a High Sierra vacation

A. R. Martin of HaJes & Symons, Sonora, is attending the National Boy Scouts Encampment in Washington, D.C.

Western Pine Associolion Wesf Coqsl LumbErmen's Associoiion Ponderoso Pine Woodwork

Cooperoting fully with lhe Notionol Wood Promotion Progrom

Greot Western Lumber Corp. illorks fililestone

A milestone was marked in the steady growth of Great Western Lumber Corp., Downey, California, when the officials of the wholesale concern recently opened the new four-acre concentration yard and remanufacturing mill in the central Los Angeles industrial area just two minutes from the Santa Ana Freeway and all communities in the Southland. The new operation is modern in every detail and offers fast delivery and pick-up of the various specialty items produced and distributed by this progressive firm.

Located on a six-car railroad spur, Great \Mestern always has a well-stocked inventory for the trade. In addition to its own mills in Merced and Fresno counties, which produce in excess of 150,000 board feet of ponderosa and sugar pine daily, buyers throughout the Pacific Northwest are -onstantly on the alert for all other species, including Douglas fir, white fir and cedar. The custom mill at the Downey plant produces industrial cut stock, decking, starter boards and specialty items for immediate delivery.

Norman Winsor, president of Great Western, spends most of his time supervising production at the Clingan's -Junction mill in Fresno county and the mill operation at Merced. He pilots his company plane between the home office and the mills and saves better than two travel days each week by this method of transportation.

"Norm," as he is known to all of his friends and customers in the lumber industry in California, needs no introduction. He is considered a "young old-timer" in the lumber industry and has spent all of his life in the wood products field. He is a native son and a graduate of Glenclale High and College.'

Fritz "Hutch" Hutcheson, vice-president and general manager of the Dorvney plant, is constantly on the alert for new markets of distribution. During the past year he organized'the firm's Overseas division and now furnishes materials of every type and specie ttsed on government jobs in foreign areas, including the South Pacific, Far East and Europe.

This division not only supplies lumber and building materials to g'overnment contractors for use in foreign constmction but also procures other items, including heavy ancl light constructi,on equipment. "This is a booming departmellt of our business," said Hutch.

Tlle new offices at the Downey plant are modern in every detail. Alex Hardy has been named salesmanager for

The new Downey yard is iust two mindtes from the Santa Ana Freeway

The sawdust disposal unit is one of the outstanding features of the excellent remanutacturing mill in the new facilities

The custom mill produces Industrial cut stock, decking, starter boards and Specialty items

Grading Chain is a busy place at the new 4-acre Downey concentration yard and remanufacturi ng mill

Fritz Hutcheson, vice-president and general manager. Thelma King, executive secretary to the management.

Rosa Lee Parker handles the shipp:ng and billing duty.

Mae Wollesen, in charge of general office ledgers. "Buzz" Allen, production manager and yard superintendent'

domestic lumber distribution, Rosa Lee Parker handles shipping and billing, Mae Wollesen, general office ledgers; Tl-relma King, executive secretary to administration management, and Buzz Allen, production manager and yard superintendent. The American Milling is owned and operated by \Aralter B. Hamilton.

It recluires the services of 40 employes to keep things humming at the Downey plant, along with 10 units of mobile ecluipment, arrtomobiles and airplanes to keep up with procluction and sales. Great Western appears to be going places at a fast pace of expansion generated by the young executives r,r'ho seem to really know their business.

-National Foresi Products Week October l6-22Owen Stebbins Joins

TPL

Owen T. Stebbins has left the California Redwood Association to join the sales organization of The Pacific Lumber Company, a member mill.

ln,lpOll'l'l=l) people,

places and producfs

. . .

Methods for keeping in step with the vast production of building science research literature currently published throughout the world, and for making the new knowledge more conveniently available, will be considered at the Fall Conferences of the Building Research Institute to be held in Washington, D.C., November 17-19. Charles H. Topping of DuPont, BRI past president, will head up the sessions to review this constantly growing store of information, and leading workers in this field will report on their activities in classification, indexing and organization.

Constructlon of a $300,000 wood treatment plant by Southwest Forest Industrlee, Inc., wlll soon begln on land leased from the Yovapal Indlan Trlbe. The 3Z-acre site ls on the Santa, Fe Ballway' approxlmately l/2 mlles north of Prescott' Arlzona. Source of the tlmber to be usod ln the new wood treatment plont ls the Proecott National Foreet, whlch on May 23 olfered for sale 6,900,000 board feot of tlmber for sa,w logs anil tie logs a,nd 1,898,000 lineor fest of tirnber for utllltlr poles. The saw logs wlll bo processed at the new wood trea,trnent plant into railroad tles.+f whlch approximately 50,000 wlll be used by The Apache Rallway, at McNary, a subsldlary of Southwest Forest Industries. An atltlltlonal 10,000 trea,tod ra,ilroad tles wlll be used by the compamy's logging railroad ln connoction wlth lts I'mber mills ln Flagstaff.

Latest member of Forest Fiber Products Company's staff of field representatives is John Caruth, recently assigned to the Southern California-Arizona area. Caruth was born in Belfast, Ireland, and worked there upon graduation from the Royal Academy with his father's contracting firm of Caruth & Sons. His business experience includes the building field with a Los Angeles fabricating firm.

Ifenry W. Balslger, bulldors' hardware expert wlth nearly a half-century of experience in the lndustry, has been appolnted contract hardware specialist for The Yale & Tovvne Manufacturlng Company ln the state of Hawall. Balslger ffrst jolned Yale & Towne ln 1913 and a,t the tirne of his a,ppointment was servlng as contract hardwane speclaIst for Yale & Towne tn Ca,lifornia and Arlzona. Balslger wlll work very closely wlth Amerlcan Factors, Ltd., YaIo & Towtro's contract handwaro dlstrlbutors ln Hawaii.

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llain Ofice: 4l7llo11g66rry 31., San Frcncko,

Three major appointments in the sales organization oi aiser Gvpsum Comoanv. Inc.. announced bv Colin L. Kaiser Gypsum pany, Inc., by es manager, include Hugh L. Crabb Campbell, general sales Hug rlugn L. to fill the new staff position of acoustical products manager, Warren R. French as insulating products sales manager for Northern California, and Edward D. Ryan to fill French's former post.

Dan Mindolovich ha,s been named to fill a creatlve a,nd productlon post wtth the Wostern Plne Assoclatlon promotion department. He has served in advertising a,nd allled depa,rtments with the Roseburg News-Review and the Oregon Journal. Leo W. Beckstrom, Assoclatlon promotion mamager, sald Mlndolovlch's ilutles will trcludo asslgnments in promotlonal and mercha,ndlslng programs almed at stlmulating acceptance a,nd sales of Westorn Pine region lumber products.

Major expansion plans announced by W. S. Dickey Clay Mfg. Co. include large-scale projects in St. Louis, Missouri, and Bessemer, Alabama. Completion of both projects in 1960 will coincide with Dickey's Diamond Jubilee Celebration, marking the company's 7Stir. year as one of the leaders in the industry.

Larry A. Krause, Untted Statos Gypsum Compa,ny, has been appointed Sheetrock specialty salesman for San Diego count5r. IIe attended San Diego State College and joineil USG in 1959 as sales correspondent at San Dlego. He llves at 4130 Estrella Ave.

Placing increased emphasis on its line of heavy logging equipment, R. G. LeTourneau, Inc., announces appointment of a special district representative for five Western states and British Columbia. D. E. McDonald will work closely with the LeTourneau logging distributors covering Washington, Oregon, California, Montana, Idaho and British Columbia, from headquarters at l4l4 Jackson St., Oregon City, Oregon.

The Philip Carey Mfg. Company, Cincinnati, Ohio, announces the appointment of C. J. Bainum as Western Divi-

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sion vice-president, comprising the company's California, Dallas, Seattle and Houston districts, with headquarters at Houston.

Longview, Wash.-Appointment of Walter C. Ring to a new position in the sales department of International Paper Company's Long-Bell Division is announced by O. D. H1rrington, Long-Bell general sales manager. Ring is in charge of sale and distribution of Long-Bell hardwood plywood, panelboard products, and other specialty items, and assumed his new duties with the company September 15. Edmund Loritn, Jr., has been appoinied hardware sales repre- sentative for Atklns Saw Dlvision, Borg-Warner Corporafion, India1ap61i". He will call on hardware alealers and wholesalers ln Callfornla a,nd Nevada.

Effective November l, the West Coast regional sales office of_ McKinney Manufacturing Company,-Pittsburgh, Pa., producer of builders' hardwarE, will hove to new a.-nd larger headquarters in San Francisco, announces W. R. Julius, Jr., vice-president of sales. Clark Van Housen, West Coast regional sales manager, will continue to direct sales operations.

Acquisition of the resaw and bandmill lines of Counsel Manufacturing Inc., West Coast sawmill equipment manufacturers, is announced by William K. Stameis, Jr., president of Northeast Ohio Machine Builders. fnc.. in Cotumbiana, Ohio.

American Forest Products Industries, Washington, D.C.,

When you nced top-quoliry REDWOOD ll in 6ith€r sfroight or mixed cqrloods- v KD-AD<] GREEN-wO hcve thc focililies lo gerve you promptly

announces the promotion of Ben G. Rhodes to the newly created position of director of pirblic information

George A. Gallivan has been-appointed customer service manager for American Sisalkraft Corporation, West Coast sales division at Tracy. California.

A series of six non-partisan convention and election booklets. covering major political issues of the current election year, are offered by The National Research Bureau, 415 N. Dearborn St., Chicago, 10, Ill., for use rby business firms as goodwill and advertising items. A four-line imprint is included at no extra cost. A series of Good Government booklets is also available.

George B. Randolph, former sales engineer for the Calco Supply Co., San Francisco, has been named sales manager. Calco is a iubsidiary of the Calaveras Cement Co., Division of The Flintkote Co. John J. Marsh has been made vice-president in charge of sales for Marsh Wall Products, Inc., Dover, Ohio, Marlite patt.ling manufacturer. D. A, Nixon succeeds Marsh as general sales rnanager, assisted by E. P. McCarthy, former Western sales manager, announces V. R. Marsh, executive vice-president and general manager.

-National Forest Producis Week , , October t6-22-

Mullin Appoinfs A, F & V on NFPW

,Wayn-e F. Nfullin, chairman of the Los Angeles Committee Supporting National Forest Products -Week, announces the appointrnent of Armstrong, Fenton & Vinson, fnc., to handle all advertising and public relations for the event, which is to call attention to the use of all Forest Products in both home and industry.

S. F. Hoo-Hoo Club 9 Finds the ldeol Thing for lts Spring Fling

San Francisco Hoo-Hoo Club 9 staged its annual Spring Fliirg on May 28 at the beautiful Meadow Club in Fairfax, with Charlie White of White Lumber Company making the

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Douglas Fir Redwood

Sugar Pine White Fir

excellent arrangement.. iior. who missed the occasion lost out on a real evening of fun-and at bargain prices to boot !

The entire package, which included free cocktails, a prime rib dinner, party favors and the Meadow Club's excellent orchestia, ran a nominal $17.50 per couple, an unbeatable price for a Saturday night out with the Missus.

The big evening was switched to Saturday evening tbis year with the thought that it would be easier for all conierned to attend tlie event and it worked ! Some 40 couples turned out for an evening of pleasure with the "gung" and it was a rip-roaring party from start to finish.

Following the dance, Club 9 ofificials met with Meadow Club prexy Dave Davis to explore the possibility of making

LEFTr Bo Shibley and Mike coonan enjoying a yuk between dances.

CENTER: Meadow Club President Dave Davis and his "Dottie" were there (and isn't it a joy to have the lovely Mrs. Davis out and around again?).

RIGHT: Jim Henderson and Hugh Pessner just couldn't be busy t.lking business at a dance like this (or could they?).

Meet (some of) the ladies: Lu Pessner, Pat Shibley, Mrs. Burt Wheeler, Buff Coonan and Nonie Collins

Stan Preble, Lyle Vincent and Johnny Prime

the club the official location of San Francisco's annual dance. Easily accessible and a first-rate country club in every department, it was decided that next year's dance would definitely be a repeat performance. -Nafional

LEFT: Chuck Noble, Mrs. Noble, Larry Hansen and Mrs. Hansen were enioiing a pre.dlnner- relaxer when the cameraman came by on his rounds.

RIGHT: John and Pat Prirne with the "promoter" of this successful affair, White Lumber's Charlie White and his missus.

The Lost Wos Found

, "'When I was a little boy," sweetly piped the hard-boiled sergeant, "I had a set of wooden soldiers. One day I lost these soldiers and I cried very much, but my mother said, 'Never mind, Johnny, some day you will get your wooden soldiers back.' And believe me, you wooden-headed bunch of dumbells, that day has come !"

-Nafional Forest Products Week , October l6'22He

Was o Decent Guy

I'd rather have it said of me

When

old journey's

-By

Edgar A. Guest.

-National Foresl Producis Week October l6-22fhe

Test of q fVlqn

The place to take the true measure of a man is not the forum or the field, not the marketplace or the Amen corner, but at his own fireside. There he lays aside his mask and you may judge whether he is imp or angel, king or cur, hero or humbug. I care not what the world says of him; whether it crown him with bay, or pelt him with bad eggs; I care never a copper what his reputation or religion may be; if his babes dread his homecoming and his better half has to swallow her heart every time she has to ask him for a five-dollar bill, he's a fraud of the first water,. even though he prays night and morn till he's black in the face, and howls hallelujah till he shakes the eternal hills. But if his children rush to the front gate to greet him, and love's own sunshine illuminates the face of his wife when she hears his footfall, you may take it for granted that he is true gold, for his home's a fleaven and the humbug'never gets that near the great white throne of God. I can forgive much in that fellow mortal who would rather make men swear than women weep; who would rather have the hate of the whole he-world than the contempt of his wife; who would rather call anger to the eyes of a King than fear to the face of a child.

-William Cowper Brann.

-National Forest Producls Week October 16-22-

Bob Inglis Joins Moore Dry Klln Co.

Bob Inglls, who has been secretary-treasurer of the Southern Callfornla Lumber Seasonlng Assn. a,s long as enyone cam romember durlng hls years of servlce with Assoclated Moltllng Co., Los Angeles, has accepted a new pooltlon wlth the Moore Dry Kiln Co. os lts representa,tlve ln eastern Washlngton, Idaho and Monta,na. He will move to Spokane to start his new dutles Sept. 1. In a letter clrculated to hls frlends tn the lndustry last month, Bob thanked the SCLSA and the lumber industry for its courtesles to hfun over the yoars. But tt ls the Southern Ca,llfornia lnilustry whlch ls the rlcher, wo believe, for having had a man of the callbre of Bob Inglls among lt for a while.

Mory's "Lomb"

Mary had a little lamb, His hair was white as snow. Poor Mary's lamb went broke at last, 'Cause Mary feeced him so.

-National Forest Products Week . , October l6-22Gerting ond Keeping in Tune

. We may be poverty poor, or rich in this world's goods.

We may walk on crutches, or run in the glory of perfect health.

We may live in the fower garden of beautiful dreams, or in the thicket of stern reality.

We may have the daily companionship of the most beautiful rose in the Garden of Love, or tread the byways of life. alone.

We may ride the softened cushions of a Rolls-Royce, or travel the dusty roads on foot.

But it makes little difference if we KEEP OUR HEARTS IN TUNE WITH THE INFINITE PLAN.

Plan for good, face today's problems with courage, and meet our fellowmen with the smile of happiness.

Yes, it takes backbone to do it, and sometimes the smile must work its way out through the tears.

But that's Service and, you know, "lle profits most who serves best."

-National Forest Products Week October l6-22Some Goll "lls"

If you can pull, and yet avoid disaster, If you can slice but not go out of bounds, If you can press, yet not make force your master, And keep it up for countless futile rounds; If you can shoot a good consistent eighty, And keep it up in sunshine or in fog, And dodge those traps, just let me tell you, mateyThe fact is this: you're just a lucky dog.

-Nationa/ Foresi Products Week October l6-22-

EFFTGIENT DTSTRTBUTTON WEIST GOAST LUIUIBER

VIA RAIL OR TRUCK -d. TRAII"ER SHIPMEMS

Otd-Growth Bqnd-sown REDWOOD from Boiock lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD POSTS qnd FENCING

OFRED C. HOTMES TUMBER COMPANYo

Spcializing in fiiixed Shipmcnfs of Douglas Fir & Redwood

Produdion & Home Offce:

Fred lfOlllE9/Corl FORCE

P. O. Box 987

Fort Brcgg, Colif.

TIIVX: Fort Brogg 49

Pfronc: YOrktown 447OO

Ukiah Ofice: Gll Slssons HOmestead

2-5438

Wholesole

Fqirhurst Lumber Co. Reorgonizes Soles Setup for Greoter Service

Fairhurst Lumber Co. of California has completed a reotganization of its California sales setup designed for greater efficiency and to better serve its suppliers and customers, according to Jack Fairhurst, who recently moved to Eureka to take the helm of the Fairhurst general office there. Fairhurst will be assisted by Tean McKee. formerlv with the company's San Rafael 6ffic., and JacL Cantloir of Eureka.

The Fairhurst Lumber Co. San Rafael sales office will continue to hand_le sales in the Bay ared, Hawaii and Eastern rail under the direction of Lionel Stott and Yvonne Yates. The company's Southern California office in Long Beach, managed by Mike Walsh, will remain active in rail and cargo in the Southland and Arizona markets, Fairhurst said.

Atcato Ofice: Frun Holmes VAndyke 2.3657

r$lX: ARC 39 Only

Southern Calilonla Oficc: Don trluller 3o712 Driftwood

Sourh loguncl

Gclifornic HYott 4-8021

In_ lddition to Jack Fairhurst and Jean McKee in Eureka, K. W. Blanchard remains in charge of accounting, Ai R.ueger of the comp_any's timber division, and Henry Vogel of the firm's sawmill interests.

-Nafional Forest Products Week October 16-22lnstoll

Bennett 2-Way Ponel Sows

Wayne C. Ervine, Dealer & Service, Bennett 2-Wav Panel Saw, Atascadero, Calif.., reports these recent insta[- lations of the popular product: Angeles Supply, Duarte; Shasta Dam Builders Supolv. 9_entra! Valley; Weed Building Materials, Inc., Weid i 4uhl Cabinet Shop, San Fernando; College Lumber Co., Costa Mesa; Presco Building Materials, S1n Bernardino i lguires T-umber Co.Colton; Hanco, fnc., San Diego ; Builders IIa.I, San Diego (its second unit), and B &* B Lumber Co., Long Beach.

-National Forest Products Week , October I6-22-

Wolter J. HARRI6

Walter J. Harris, one of the most respected of the veteran Los Angeles lumber dealers, died in his La Canada home, July 1, at the age of 86.. Mr. Harris was president of the pioneer retail lumber firm of Lounsberry & Harris, a business he had helped raise to one of unquestioned integrity in his guidance of 55 years.

Walter J. Harris was born in Atlantic, Iowa, December 25, I873. Although his family had been primarily engaged in farming, there were also Colorado lumber interests in his early youth. It was in 1905 that he and the late George Lounsberry started the Los Angeles yard that soon grew to a thriving line of six yards under their inspired leadership. The businbss has now been consolidated :into the one large operation in Los Angeles and a Hollywood branch. Mr. Harris had suffered a stroke a few years ago but recovered to return to work; failing health in recent years, however, had made him less active but he never lost his intense interest in the retail lumber business he loved.

Besides his wife, Bessie S. Harris, of the home in La Canada, Mr. Harris lleaves two sons whose own fine reputations and business a'tiility bespeak a living testimonial to their late father. They are Stuart W. Harris, vice-president, and Robert C. Harris, secretary, of the Lounsberry & Harris lumber firm. He also leaves four grandchildreu, a great-grandson ; a brother, Frank "C^p" Harris, of Pasa-

CDftilucrry

dena, and two sisters. Funeral services were held July 6 at the Wee Kirk o' the Heather in Forest Lawn.

tn Memoriqm

Earl Marvin Bell, 56, died June 23 in a West Los Angeles hospital. For the past 10 years he had been a millman at Haley Bros., the door manufacturing plant, in Santa Monica. He was a member of Lumber & Sawmill Workers Local 228f. Survivors include his wife of the home at 1420 Franklin St., Santa Monica .'. Richard E. Andersen, 59, died sudde.nly July [9 while on a business trip to Winnipeg, Canada. l{e was well-known throughout the paint industry and had been on the sales staff for Deft Wood Finish since 1954 af.ter 2O years with Pittsburgh Plate Glass Co. during which he managed the San Diego store for 13 years. Mr. Anderson made his home in La Mesa, Calif. . . A. W. Potter, 66, furniture manufacturing executive and one of the chief backers of the Los Angeles Furniture Mart, died June 24 in Mount Sinai hospital after a short illness. In 1928 he joined Brown-Saltman in Los Angeles and became an officer and general manager in 1947. He was a director of the Southern California Furniture l\{anufacturers Assn., serving on several committees, and president of the Furniture Mart from 1954-58.

-Naiional Forest Products Week October l5'22-

Co-Op Aportmenl on Nob Hill ,'-

Construction of the multi-million-dollar, multi-story comrnunity apartment building on San Fr'a.ncisco's Nob Hill is now started. Scheduled for com.pletion'rin 1'the trext year, the "Comstock" site is the block bounded by Jones and Washington Streets.

-National Foresl Producls Week October l6-22-

Chuck Willioms Nqmed to Heod Up Beover's Wholesole Division

Chuck Williams (right)i wellknown Bay Area lumberman, has been named head of Eleaver Lumber Company's wholesale division, 750 Thorton, San Leandro, by General Manager F ran Winkel. The new division is completely equipped to handle remanufacturing and jobbing, as well as direct-mill shiPments either by rail or truck and trailer. "Specialty of the house" will be redwood, fir and pine lumber, hardwood and softwood mouldings, and west coast hardwoods. In addition to a general line wholesale business, the new division will also operate four of its own highwaY rigs to further insure prompt shipment to its customers.

Chuck Williams, with better than 10 years in the lumber fleld, is a graduate of the IJniversity of California School of Forestry and earned his wings as a forester for the old Hammond Lumber Company. He

later moved to Cloverdale, where he spent two years in Rounds Lumber CompanY's remanufacturing plant and, in 1955, put his production exPerience to work for him in the wholesale end of the busineds with Lumber Sales Company of San Francisco.

COilSOTIDATED tUfrIBER CO.

Stormer Ccrfers to Neighborhood

(Continued from Page 8)

them the nails and paint tl-rat go with it," said Bill.

"And when they need centent, we have the steel that goes with it," added his Da.d.

The Starmer family operates a friendly establishment. Their neighbors are their customers.

"We try to develop cash customers by giving green trading stamps wl-ren small items are purchased. But when a customer desires credit, we have several plans to present and we find this to be a sound business plan for our particular community," lfarry Starmer said.

In addition to the familv (because thev all work at the yard on various shifts), ii requires the services of seven employes to keep the wheels of progress moving. They maintain five units of mobile equipment for yard handling and delivery.

"Although we are geared to handle every type of drop-in business, most of our customers are from the rural area. We enjoy a steady flow of small orders. In addition, we are constantly bidding on jobs for local contractors, of which we receive our share in furnishing materials for the complete job," said the dealer.

From observation, there isn't an item that Starmer Lumber doesn't carry. Many retailers have discontinued stockin aggregate-but not Starmer's. They carry the complete package and grade-stamped lumber, too, for their customers. And if they can't get it at $131mq1'5-they probably just can't find it anywhere.

-Nafional Foresl Producls Week October l6-22Hapsmith Co., Beverly Hills, started construction June 1 on a $?-million shopping center in the Roseville section of Sacramento. They plan early construction of 10 major shopping centers in various centers of California, including Sacramento and Santa Clara.

(Prepa.red by the West Coast Irumbermen's Assoclatlon)

PICKING UP THE PIECES

By Rolf D. Glerum

The emergence of new products and new uses for old products in the lumber industry is becoming more encourag'ing every year. Ma,nufacturers realize that they no long'er monopolize the housing market, the furniture market or the countless other areas in which wood once played the exclusive role.

After \ilorld War II, when lumber again came to the fore, responsible people throughout every strata of the industry began to move-mill men desigrted and built automatic machines with the ability to flip six-ton logs like toothpicks; g'overnment and private resea.rchers created lumber by-products never dreamed of in the 30's; retailers started extensive advertising and merchandising campaigns to reach the ultimate consumer-the lumber industry increased and expa,nded the uses of its product.

Still, there is only one boss-the buyer. He's a shopper, and if he can't find what he wants in wood, he will buy it in something else. Most of the time, he doesn't have to look very far to find it made of plastic, aluminum or steel.

It's no secret among architects and builders that clear lumber is beeoming more expensive and harder to obtain, especially in large sizes and long lengths. The large old-growth trees, which are the only natural source for wide, long clears, are becoming

more scarce-and the consumer won't wait 250 years for these forest giants to mature, So what are we doing about it? We are creating large boards out of many small boards, glued together, In fact, the methods of end and edge-gluing are so highly developed today that the finished product is often better than a solid board the same size.

This new glued wood product is the answer to the buyer's problem of waste and extra material. Glued stock is ordered to exact dimension. even down to a fraction of an inch.

E ormerly the weak link in gluing operations, today's ahesives are stronger than the board itself. Automation and electronics speed the machining and gluing operation.

Small boards, containing clear wood between knots, are diverted from the gang saws onto a belt going into the gluing room. Here, one ma.rl witJr a graphite pencil stripes the board on each side of the knot for check or strllit.

The pieces move down the belt to an automatic electric saw which, when triggered by the graphite stripe, cuts out the unuseable piece of board.

The boards then are moved to the gluing tables, where they are end glued in a continuous strip. From there they are cut to the desired length and edge glued in the same manner.

The result is a panel large enough to be used anywhere in house constmction or finishing, perfectly clear and every bit as strong as a solid piece.

Most of the end-gluing: processes utilize finger joints in some form, to create larger glue adhering surfaces which increase the strength of the joint. The edge-glued joints, however, are always straight butt joints.

Glued stock is found today in virtually every form of lumber. E HA-approved studs, 4x4's a.nd 4x8's are glued up from L" anrd 2" stock. Siding, paneling and 3" and 4" prefab decking is becoming available in increasing quantities.

At the point where glued-up stock passes from the retailer to the consumer, there enters the question of merchandising. The manufacturers take the viewpoint that it is necessary to point out the advantages of glued stock, rather than mention the slightly lower price compared to solid stock. Glued stock is less apt to cup or warp and

tN A BREAK TEST, the Wood In thls end-and edge-glued Panel splintered and broke, while the jolnts remalned firm and intact

Broodwoy at lhe Estuory

it can be ordered and delivered to exact dimensions.

The point the manufacturers are trying to make (without telling the retailers how to run their businesses) is that glued stock should be promoted and sold on the same basis as solid lumber. It shouldn't be used as a stop-g'ap or a last resort or a substitute.

ehohsate TIMB En Saetng

o Douglqs Fir in sizes 24' x 24"

o Plqner copocity for rurfocing io 24' x24'

Remnqnt focilities for resowing to 34" x34'

lJ we cqn't find it .we'll make l]

It's first class material with dofinite qualities which should be promoted as vlgorously as those inherent in other forest products. Ilnless aggressively merchandised, the buyer could get the mistaken idea that the stock is a conglomeration of scraps and he is liable to either reject the idea entirely or demand a lower price.

-National Foresf Products Week October 16-22-

New USP-Sheetwood Pilof Plont ot Redding to Produce Fiber Product

Start of construction of a pilot plant near Redding, California, to produce a new type of fiber board has bJen announced by Gene C. Brewer, president of United States Plywood, and Donald D. Smith, president of Sheetwood Products Co. of San Francisco. This plant will be ooerated as a joint venture of United States Plywood and Sheetwood Products Co., which has done basic research on the product. Production of the board, a combination of resins and wood fiber, will be limited to quantities sufificient for market tg..sting,through a selected number of United States Fly- wood's 125 sales warehouses. Production is scheduled io begin in the Fall.

The new medium-density board, which has outstanding weathering properties, is aimed at the residential homE building market as a sheathing-siding material. It has excep.tional smoothness, provides an eicellent paint surface and is lower in cost than many existing siding products.

The new fiber board will be manuTacture? from available wood waste. Adhesive for the board is derived from sulphite liquor, a waste product from the manufacture of wood pulp. The new plant will be part of United States Plywood's Sh-asta Division, a highly integrated 8-plant operatio_n_in -Northern California producing fir and^pine plywood, lumber, box shook and paiticle board.

The lumber industry is no longer limited by the size of the raw material coming in to the mills. It no longer makes any difference how long a tree is, or what its diameter.

Lumber dealers have already commented favorably on the potential and far-reaching results of this tremendous forward step.

ALAIIEDA. CALIFORNIA

Phone lAkehurst 3-5550

Finger joints are used in end-glued stock, increasing the adhering surface and strengthening the joint. Butt joints are used in edge-glui ng.

Some Bright Spots Show Up ln Western Construction

For the second month in a tow, light construction other than residential has shown up as the consistent bright spot in the 13 Western states for May as compared to a year ago, according to Western Building, light construction journal. While the number of building permits issued for buildings, other than homes, is tp 2/a, dollar value is slightly off in this category.

A severe drop is noted in some of the more heavily populated areas in both dollar value and number of residential building permits. Number of housing permits is down in the 12 states and British Columbia from 8936 to 7908, with value down from $98,633,225 to $87,745,366. California was down in value from $235,080,883 to $184,487,235.

The combined reduction in residentlal building permits for May, compared to a year ago, shows a drop from 3I,227 to 23,665 in number (18.4%), and from $333,714,108 to $272,232,571 in value (24.2/o).

While some sources attribute the slowing-down in dwelling-unit permits to so-called "tight" money, many authorities, both mortgage finance agencies and building inspectors, consider a large inventory of unsold speculative houses

Los Angelos

Los Angeles Count5r*

Honolulu

San Dlego

San Jose

Ora,nge Coun6tr'

San Dlego CountSr*

Portland

Seattle

Klng CountSr, Waah.*

San Franclsco

Maricopa Countyt Arlz.*

Phoenlx

Long Beoch

Sacramento County*

Anchorage, Alaske

I)enver

Ada,rns Count5r, Colo.*

Venturo County, Callf.*

SontaAna

Anahelm, Callf.

Sa,cramonto

Rlverglds Count5r*

San Bernerdlno County*

Vamcouver, B.C.

TOTAL

*Unfrcorporated only; $247,823,L21 $284,614,66? not lnclude lncorporated cltles.

in the larger population centers as an important deterrent.

In adding together the strength of the non-residential building field and the decrease in residential building, a total figure for building permits for the 13 states shows 6,136 for May, as contrasted.to72,738 one year ago (down 9.7%); and total dollar value down Irom $562,624,582 to $499,796,72t (rr%).

Brightest areas of building activity were in our two newest states of Alaska and Hawaii, with increases in all categories also noted in Montana and Wyoming. Hawaii again leads the Western procession with an increase in number of permits from 1061 to 1189, and increase in dollar volume from $12,696,762 to $13,396,337. Alaska is up from $I,079,157 to $7,@0,533; Montana up from $3,821,159 to $4,430,856, and Wyoming up lrom $2,023,740 to $3,153,382.

Oregon and Colorado both show definite dollar increases in total building over a year ago, with number of permits slightly off. Oregon is ahead from $19,219,963 to $26,577,ffi8.

Newcomers to the list of the 25 leading building jurisdictions in the West during May, as compared to April 19Cr0, are: Anchorage, Alaska, Adams County, Colorado ; and Anaheim, Sacramento and Ventura County, California.

The three California areas nearly doubled, each up about $3 million. Another marked advance was registered by Orange county, up from 2oth to 6th place with increase of permit value'from $4.5 to nearly $11 million over April 1960, and also $2 million ahead of May a year ago.

-Nafional Forest Producls Week October 16-22Goosf

Gounties Hoo-Hoo Meet

Santa Cruz, Calif.-Coast Counties lloo-Hoo Club 114 met June 30 at 6:39 p.m., at Maida's "Bamboo Village" in Salinas for a dinner and program. One of the highlights was the appointment of the annual Barbecue committee.

DIR.ECT SHIPMENTS

The 25 Leading Construction itrurlsdictlons of the WestMay' 1960

Hqllinon Mqckin lumber Co. Elects Roger ond Dove Mqckin, Lorry Owen

With the resignation of Henri Barbe' as president of Hallinan Mackin Lumber Company, Roger Mackin, son of the late Ray Mackin, has been elected president of the longestablished wholesale lumber firm. Larry Owen, manager

1'10! just alone!

, . head and shoulders above the crowd, we can stay independent . . free to fly in any direction best-suited to your needs . free to recommend products that 42 years of comparison have proved best for specific uses . free to supply personalized services, instead of operating "by the book." Fast service on Plywood, Formica, Simpson Board, Masonite Brand Products and Acoustical Tile. 955

Ittember of National PlEwood Distributors Associntion

of eastern sales,. has been elevated to the vice-presidency, and Dave Mackin, another son of the late Mr. Nfackin. his been elected treasurer.

The firm, with headquarters at 1485 Bayshore Blvd. in San Frar.rcisco, also maintains a Southern California office at 41Kt E. Bandini Blvd. in Los Angeles. Jim Fair is the manager at that point.

SoCol Seosoning Associotion Elects Furcron ond Tooker to Office ond Pledges New Goqls

The July 13th meeting of the Southern California Lumber Seasoning Association was called to order at 8:25 p-m. by the new president, Art Fucron, of Consolidated Lumber Co., Wilmington, after a fine steak dinner at Curries Santa Fe restaurant, Long Beach.

President Art eipressed his gratitude at being elected the new president.

Sec.-Treas. Bob Inglis brought up for discussion the association's participation in the National Forest Products Week being held during the week of October 16 to 22. The highlight of the week will be a luncheon held at the Los Angeles Chamber of Commerce on Oct. 18, plus numerous displays in prominent places throughout the metropolitan area during that week. Also there will be a great deal of newspaper and TV advertising, etc., to announce this week.

The Committee sponsoring this affair has asked the SCLSA for its support by using its name plus raising funds. Charlie Beckman moved that the association, by means of letters, canvas its membership for financial support. The motion was passed.

- At the last meeting, the association elected Art Furcron, president; Bill Tooker, vice-president, and Herb Geisenhevner. sec.-treas. Ffowever, since that time, Herb had to dectine the office to which he was elected as he will be unable to serve in that capacity. Nominations were opened for Sec.-Treas. It was moved and passed that Bill Tooker, Independent Building Materials Co., be elected to a post as vice-president and secretary-treasurer. This motion was passed.

Bob Inglis gave a report on the 12th annual meeting of

the Western Dry Kiln Clubs at Missoula, Montana, stating that it was a very successful meeting and quite well-attended. The committee from around the Missoula area that planned and put on the meeting is to be congratulate{- f-or their excellent work. A booklet of the proceedings will be mailed to eaih member in due time.

The meeting was adjourned at 9:50 p.m.

Those atten-ding were Charlie Beckman, Beckm-an Lumber Service; Art Furcron, Consolidated Lumber Co. ; John Kurzhals, Sun Lumber Co.; Bill Tooker, Independen! Building Materials; Ray Benson, Oliver Lumber Co.; Vic Lomeli," Associated tM6taing Co., and Bob Inglis, Associated Molding Co.

The earlier-June 1 meeting of the Southern California Lumber Seasoning Association was called to order by President Ray Benson at 8:30 p.m. at Curries Santa Fe Restaurant.

Pres. Ray released for discussion the question "Our- F-uture Plans.i' There was considerable discussion around the table with each one present giving his personal views,on the subiect. It was concluded with a motion and passed that the Sodthern California Lumber Seasoning Association remain primarily an Association for dry kiln oper-ators; that the subject mitter for meetings remain technical in nature'

It was also planned by the group for the year 1960-61 to hold meetingJ in November, January, March, .May, and Tune. That lour of these meetings be technical in scope iimed at the dry-kiln operator to increase his knowledge of wood and siasoning techniques. The other meeting could be a larger meet-ing whefe outsiders were invited (such as man.g:.mettt) and a program planned that would be interesting to them'

Those attending were John Kurzhals, Sun Lbr. Co.; Art Furcron, Consolidated Lbr. Co.; Ray Benson, Oliver Lumber Co. i gitt tooker, Independent Bldg. Materials; Frank Keuski, Associated Molding Co', and Bob Inglis.

Green & Dry Uppers

Rough & Milled Commons Mouldings-Lolh

Quolity &tl.*"od

Less Thon Corload Lots

Pockoged Lots -- Truck-&-Trqiler Shipments

Wendell Pcquetle, John Prime lounch Sowmill Soles Compony

D. C. ESSTEY and SON

Dee Essley

Jerry Essley

7257

Woyne Wilson

Chuck Lember

Distribution Yqrd: Eost Telegroph Rood, Los Angeles 22

RAytnond 3-1147

ment office during WWII, he an air force pilot during the has been active in the manage- war and then spent several ment of Lumber Sales Company years with San Bruno Lumber ever since the war davs. Company prior to joining LumPrime, a native of Utah, w.is ber Sales Co. during 1952.

-Nalional Foresl Producls Week . . . October l622Redwod

Production, Shipmenfs Show Increqses During Moy

Production and shipments of redwood lumber shorved monthly increases during May, according to the California Redwood Association.

Production of redwood rose to 48,058,000 board feet during May, an increase of more than 3/o over April production of 46,575,000. The May figure, compiled from reports submitted to the CRA bv 12 maior redwood mills. fell short of the 49,805.000 feet of redwood produced in May 1959.

T\ro of San Francisco's better-known wholesalers, Wendell Paquette and John Prime, both of Lumber Sales Co., have combined forces to launch their own wholesale operationSawmill Sales Company. Although the firm is an entirely new operation, Paquette and Prime will continue to occupy their old ofrces at 1485 Bayshore Blvd.

Both Paquette (right), and Prime (left), have long been active in the Bay Area lumber fraternity and are widely known throughout Northern California and Oreg'on. Both are past presidents of San Francisco Hoo-Hoo Club 9, Wendell hav-

ing served his hitch during the 1951-52 club year, and John, more recently, during 1958-59.

Wendell's lumber career g:oes clear back to the "pre-McCor- mick" days when he clerked in Pope & Talbot's old San F rancisco retail yard. Later, when the Chas. R. McCormick company took over certain proper- ties of Pope & Talbot, he remained on with that company. When the McCormick firm suffered its now legendary financial disaster, Paquette joined the old Allen & Dettmann organization in San Francisco. Except for a stint with the Marine Corps lumber procure-

Redwood shipments totaled 49,208,000 board feet, about 5/o above the April shipments ol 46,U6,CfJl0, but well under shipments for May of last year, which totaled 55,264,000.

Orders received during May totaled 41,502,000 board feet, compared to 48,429,000 for April, and 56,094,000 for May of 1959. Orders on hand at the end of May added up to 72,138,000 board feet, compared to 80,108,000 for April, and 80,617,000 for May of last year.

Redwood inventories dropped to 409,230,000 board feet, compared to 413,558,000 in redwood stocks at the end of April.

-National Foresl Products Week October I6-22-

Grqhqm Plqns New Refoil Sfore

San Rafael, Calif.-The Marin County Planning Commission has approved plans for a new retail store of the Graham Lumber Co. on Jacoby street, south of Auburn street, in South San Rafael. It will have 3,000 sq. ft. of floor space and a parking area for 28 vehicles.

-National Foresl Producls Week October 16-22-

lumber Merchqndisers Assn.' Phoenix' Merged Inlo Arizono Retoil Group

Gus R. Michaels (right), executive secretary-manager of the Arizona Retail Lumber & Builders' Supply Assn., Phoenix, and Walt lloward, executiv€ secretary of the Lumber Merchandisers Association, Phoenix, were photographed by The California Lumber Merchant cameraman at the official me,rging of the two groups, July 1.

"We believe the best interests of the Wood-Promotion Program and best interests of the retail lumber dealer go hand-in-hand," said Manager Michaels.

"-[1d we believe, and know, the retail lumber dealers in Arizona all support the policies of both associations," added Mr. Howard.

The merged groups will team the personnel, efforts and programs of each to better serve the industry as a whole, it .was declared. Both executives added that all employes of

the two formerly separate organizations will be kept right on the jobs, with no cuts in either staff.

-Nalional Foresl Producls Week October 16-22-

New long-Bell Ploning Mill or Will Process 6O Boqrd Feet This

Division Weed Million Yeqr

overhead cranes. Three new underslungtype cranes operate in the planer and shipping areas, and two cranes move lumber in a modernized storage area which was formerly a rough-Iumber storage shed. A traffic control center communicates with the bridge cranes and key operatrng: areas by a newly installed licensed short-wave radio station.

Three planers are included in the mill's all-new machinery. Two of the planers are 25-inch double profiie, and each can handle up to 5O0-Iineal feet of lumber per minute.

New lumber end conditioning equipment features two sets of printers and waxers. This is the first time at Weed this process has been machine performed. Each finished piece of lumber is automatically "LongBell" stamped and waxed.

Other machines are: two 2O-foot trimmers, a 54-inch resaw, a moulder, and a resaw edger.

Weed, California, May 26, 1960-International Paper Company's new, modern planing mill, recently completed here, is now in full production, IP announced today. It is estimated the Long-Bell Division planing mill at Weed wiII process approximately 60 million board feet of lumber this year.

The new flat-roofed structure, which is 560-feet long by 250-feet wide, houses the planing mill, lumber storage area, and shipping facilities. The lumber storage area accommodates approximately 10 million board feet of rough lumber and 5 million board feet of surfaced lumbel.

Materials-handling efEciency features flve

More than 220,000-square feet of plywood exterior sheathing,plus wood structural material and lumber, were utilized in the construction of the new facility. The 52-foot high building, which replaces the old Weed planing mill erected in the early 1900's, was constructed by T. H. Peterson Co. of San Leandro, Calif. Design was by Indenco Engineers, Inc., also of San Leandro, Calif., in conjunction with International's Weed Branch personnel.

John Mantle, Weed Branch general manager, reports the new planing miII and related lumber operations are supervised by W. M. Runyan, superintendent of manufacture at Weed Branch. Key planer personnel include D. Everett Warren, shipping clerk; Raymond Sietz, planing mill foreman, and Ilerman Zibull. dispatcher. -2-

I(AIBAB LUIUIBER GO.

M,LLS AT Fredonia . Flagsfaff

Holbrook o Wanship, Utah

Quality Douglas Fir andWhite Fir Ponderosa Pine

Engelmann Spruce

Mixed or Straight Truck & Trailer Shipments

From Quality Mills in Arizona - Colorado & Urah

PICKERI NG tUl,tBER CORPORATION

ftT'\NUFACTN,ERS OF PONDEROSA PINE SUGAR PINE WHITE FIR INCENSE CEDAR

Phone: (Sonora) JEfterson 2-7141 (luolumne) WAlnut 8-4213

tWX: SONORA ll6-U

West Goqst Lumbermen's Assn. Nomes Edwin Thompson Copitol ltll,sno

Edwin O. Thompson (right), a 29-year veteran in the lumber industry, has been named Washington, D.C., manager of the West Coast Lumbermen's Association and the West Coast Lumber Inspection Bureau office. He succeeds the late Cecil A. Luce, who was Washington manag:er for 15 years. Thompsons' appointment was announced by H. V. Simpson, executive vice-president of the lumber association and manager of the inspection bureau, who said Thompson was exceptionally well-qualified to represent the west coast industrv in the nation's capitol.

Dick Brown Reioins Getz Bros.

Dick Brown rejoined Getz Bros. & Co. on July 15, and will be in charge of sales promotion in the company's specialty plywood division. He will also be responsible for the promotion and marketing of a domestic hardwood plywood now being distributed by Getz Bros. Brown will also work with the cbmpany's various sales offices throughout the U.S. helping Getz salesmen and promoting the sale of new specialty products to the jobber level.

Brown originally entered the hardwood plywood business with E. L. Bruce & Co. in Oakland, and was previous- ly associated with Getz Bros. & Co. for better than four years. For the past two years he had been directing sales for another import firm, Beton Company of San Francisco.

-National Foresl Products Week Ocfober 16-22-

Deqler D-l-Y Kits for N.F.P. Week

(Continued from Page 1)

action in the South Paciflc on

The new Washington aide aircraft carriers. IIe was stastarted as a logger at 18 in tioned on the fndependence durTillamook County, Oregon, but ing some of the hot action with soon changed to lumber man- Admiral Halsey's fleet. ufacturing. He worked for five

Back from the war, Thompyears for the old Hammond- son, joined the West Coast Tillamook Lumber Company at Lum!,er fnspection Bureau and Garibaldi, then took time out was first stationed at Lebanon. to help build the Bradley- Oregon. He was named a super- Woodard Lumber Company at visor in lgb3 and. in the Bradwood. He worked at West- intervening years, has served port Lumber Company on the throughout the United States. Columbia river as a planing mill F.or the past three years, he has supervisor. Early in World War worked out of the porfland ff he worked in a Portland air- headquarters of the association craft factory but soon joined a"nd the grading bureau on spe- the Navy, where he saw lots of cial assigrrments.

-Nafional Forest Products Week October lA22-

schools, churches, farms, towns and cities through three centuries of our history, and

WHEIREIAS, the nation could not live without a continuous supply of lumber, plywood, pulp and paper and thousands of other products made from wood, and

WHEREAS, lumber is our oldest manufacturing industry, dating back to 1608 when the first shipment of clapboards from Jamestown, Virg'inia Colony, started an American heritage of industry, and

WHEREAS, in all those years no formal recognition has ever been given this great national forest products industry, NOW, THEREF'OREI, BE IT RESOLVED that the week of October 16 to 22, L960 shall be known in-...---.-----------as NATIONAIJ FOREIST PRODUCTS WEEIK and all citizens are urged to participate in any ceremonies a^nd observances, f hereby fix my hand and seal this-.-.-----.--.-----day of........-.-.---..-, 1960. Sigred....-..--..

-Narional Foresf Producrs Week Ocrober i[:l:

Dependoble, Regulor "One-Slop" Service

WHoEsATE olry (nn

los Angeles Commiftee for NFPW Activotes Industry-Aid Progrom

The Los Angeles Committee for National Forest Products Week, Oct. 16-22, 1960, held its third meeting, June 29, convened by Vice-Chairman James H. Forgie at 3:30 p.m. Those attending were:

Sandy McDonald, representing Southern Calif. Retail Lumber Assn.; Gleason A. Powers, Western Wood-Preserving Operators Assn.; R. P. Graham, Armstrong, Fenton & Vinson Advertising; George Scrim, Philippine Mahogany Assn. ; Jim Forgie, L. A. Hoo-Hoo Club 2; Harvey Koll, Hoo-Hoo International; Richard Fenton, Fenton & Associates Publicity; Bob Inglis, So. Calif. Lumber Seasoning Assn. ; D. C. Essley-finances; Darrell Henderson, L. A. Chamber of Commerce; Frank W. Daluiso, So. Calif. Assn. of Cabinet Mfgrs., and John Mercier, So. Calif. Plywood Assn.

Dee. Essley summarized discussions he had had with his committee on means of obtaining funds and presented for discussion a suggested $4,000 budget and potential source of funds outlined in a letter from Mr. Fenton.

The suggested fund-raising goal will be represented by the Wholesale Lumbermen's Assn. of So. Calif., So. Calif. Plywood Assn., So. Calif. Assn. of Cabinet Mfgrs., So. Calif. Door Institute, Pacific Coast Wholesale Hardwood Distributors Assn., So. Calif. Wood Preserving Industry, So. Calif. Retail Lumber Assn., and the Hoo-Hoo Club.

The So. Calif. Lumber Seasoning Assn., So. Calif. Door Institute and Woodwork Institute of California will make it a IN% industry effort, and it was further suggested that such national groups as the Douglas Fir Plywood Assn., California Redwood Assn., Cargo Shippers Assn., and the Western Pine Association might share in local-level budgets to stimulate local promotions.

The fund-raising got underway on July 15 for the intensive three months' drive.

Bob Graham reported plans well along for publicity on The Week, including rubber stamps for invoices and correspondence, bumper stickers for cars, and Ad mats for dealers' .regular newspaper advertising. It was reported for Orrie Hamilton, who was in Chicago on business for the November National Exposition of the dealers in San Francisco, that excellent commitments had been obtained for good display locations.

The Luncheon committee announced that Gleason Powers will prepare a handbook of factual information about the various forest products industries in Southern California, and it will be distributed at the luncheon, October 18, climax of the local participation in NFPW.

Chairman Forgie adjourned the meeting at 5 :15 after setting the date of July 27 for the fourth general meeting.

-National Forest Producls Week Oclober 16-22-

Certified Killr-Dried REDWOOD Uppers

Polyethylene-wropped Poilern Stock ond Poneling.

Our Slock includes 43 potterns of Siding qnd Pqneling Plus 2l Moulding ltems qnd All Sizes and Grodes of Common

Green Redwood sluds, loth, split polings, posts, elc.

C.R.A. stomped Sop Common qnd Better.

682 ltlonqdnock Bldg., Sqn Frqncisco 5 Phone GArfield |-184O-TWX SF 15

BEN WARD - l{. M. "Mike" MICHAEL

nlnlnun 13.00, fwo llncs ot rddror3 (tou .dd?oss or our Bor number) count ar ono li[o. Glosint dilo3 tor coDt, 5th rnd 20th

SALESMAN needed for one of largest SoCal Hardwood Moulding manufacturers.

Address Box C-3017, The California Lumber Merchant

108 West 6th St. Bldg., f,loom 508, Los Angeles 14, Calif.

F. C. BOOKKEEPER-one Girl office-Experienced in lumberyard routine. Salary open. References.

CARTER MILL & LUMBER CO.

6727 Crettshaw Blvd., Lor Angeles 43; Pleasant 3-2507

_POSITIONS WANTED-

ARE YOU LOiOKING for an Experienced lumberman? I have spent 15 years in Retail, l0 years in Wholesale-Industrial, and one year self-employed. Experience includes all phases Yard and Office, and most Species; heaviest on softwoods You can reach me at:

FREEMAN D. CAMPBELL-TOpaz 9-1654

-or-write: 85.36 Rives Ave., Downey, California

LUMBERMAN, age 35, married, 15 years' experience in all phases of industry, wishes to relocate in Northern California. Presently in Pacific Northwest handling domestic and export buying, Good mill contacts in Wash., Ore. & NoCal. Excellent references.

Address Box C-3O13, Thc California Lumber Merchant

108 West 6th St. Bldg., Room 5(8, Los Angeles 14, Calif.

EXPERIENCED YARD MAN-Shipping clerk, Foreman; can tally, grade; know lifts, carriers; counterman and estimator. Knowledge of Hardware, Paint, Mouldings, Millwork. Now employed but seeks opportunity to use wide experience. YOU name it!

Address Box C-3016, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Ircs Angeles 14, Calif.

Retail Sales Experience. Will Relocate.

Address Box C-2999, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-CONNECTION WANTED-

Expanding Plywood Wholesale Firm, with warehouse in S. F, Area, requires constant supply. Can assume large percent of annual production on cash basis.

Address Box C-3012. The California Lumber Merchant

1(}8 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

HARDWOOD LUMBER INSPECTION SERVICE

Per one-thousand-foot basis. Domestic & Foreign Woods. Thoroughly experienced. Best references.

RALPH LARKIN

4902 Premier St., Lakewood, Calif.; TOrrey G7163

-YARDS and SITES FOR SAIE/I^EASE-

REAL OPPORTUNITY for aggressive young fellow to cash in on retail operation in booming area. 15 years' present managernent, store excellent shape; Invento,ry $12-$14,000 and valuable 150X235 real estate; house and sheds on property. $20,000 on inventory and real estate will start a deal. Owner retiring. Contact: Lyle M. TitusTitus Lumber Co.-P.O. Box 867, Big Bear Lake, Calif., Phone 5651.

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokers for over ,[0 years o TWOHY LUMBER CO.

714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

-EOT'IPMENT FOR SAIE-

HEAVY FORK-LIFT TRUCKS RENTALS AND SALES

MacKay Mill Service

NEptune &9428

822 - 69lh Avenue Oakland 21, Calit.

HYSTER RC-I6O Fork-Lift with side and swing shift, excellent condition, new paint, $9,250. GERLINGER 5-16 Fork-Lift, short wheel-base, excellent condition, S7,250. 30-day guarantee. S&SLUMBERCO.

7ll7 E. Firestone Blvd., Downey, Calif.

TOpaz 1-6701 ; SPruce 3-2292

Two complete Moore Dry Kilns, 50'long, 60,00d cap. Two IS-H.P, ball-bearing motors, 2 Moore Dry Kiln controllers, one SGH.P. boiler, 30S rail, 6nned pipe, fans, blowers, etc. All for $3,00O.

CALL: AMherst 6-4383, Fresno, Calif.

Everyone Reods These Poges-Just Like You Colifornio Lumber fiIERCHANI-IZE

All Your Wcrnls Here

J, JLi' Jonn

ADr'ERTIISERIS TNDEX

tlAdvsliring cFPosn In ohcrnste latuer (TeU them gou sato it in The Calilomia Lumbet Merclwnt)

Del Valle, Kahman & Co.....-------.57

Diamond W Supply Co.......------.*

Dirbold Lumber Co., Carl.....--.--..31

Donover Co., Inc.----.--.---.....-----.*

Dooley & Co.--------..-..-...---.....---.....-'

Douglas Fir Plywood Assn,..--.--,-- I

Durable Plywood Salds......Cover I

Emsco Plywood--

Essley & Son, D. C.....--......----.-..57

Fairhursi Lumber Co.....-....--.--.-....34

Farris Lumber Co..-......-....-.-...-....--29

Fern Trucking Co.--.--.--.....-........--..27

Fountain Iumber Co., Ed---.....---- 3

Freeman Co,, Stephen G.,--,.---.--*

Fremonf Fore3t Products-----.....-.-.27

*t-

Independenr Building Materials €o.................--.-Cover 3

Independent Nail & Packing Co. *

Industrial Lumber Co...--.--.---.-.--.*

Inland Lumber Co.----..--..--.-.---.....- 6

-J-

Johns-Manville

Johnson-Flaheny, Inc.---.----------..-. a

Jones Lumber Co., Andy---..--.--.. *

Jordan Sash & Door Co., F. L..--- t

-K-

Kaibab Lumber Co.....-..-..-.-.-.-.--..59

Kelley, Albert A.....---..,--,..-...-..-..*

Kent, Paul E.....-.....---...---.--.-.---....-. *

Kilgore. Roberl P..---...--.--.-.-.-.--.-- i

Kinton Lumber Co.--,--...-..-.-.-.-..-...43

-N-

Neiman-Reed Lumber Co,......-...-.37

Nelson Lumber--

Nelson Lumber Co., H. /t,\.....--....31

Neth Lumber Sales, A. W...........54

Newquist, James W.--.----.....--...-.. I

Norco Distributing Co..--.........--..60

Calaveras Cement Co.--.------------.18

Calif. Ibr. Inso€ction Service.--. * California Lumber Sales-.-----------*

6alifornia Pan6l, & Veneer Co,:-..55

California R'edwood Assn.....-----*

Cafif. Sugar & West. Pine Agcv...62

Calif. Wholesale Plywood, Inc. *

Celotex CorDoration.......------------.-*

Central Valley Box & Lbr. Co..--*

Christensdrl Lumber Co.--.-....----..58

Clay Brwd' & Co.----...-..,-...--.--.-.*

Clay lumber Co.--.....-..--..-------.-.-.35

Cobb Company, T. M...........-..-.... *

Consolidafed Lumber Co.------------51

Contin6ntal Moulding Co.----.-......19

Cook, Inc., O. O.........................-. *

Cos Head [br, & Plywood-....-.*

Coralit6 Co., The...............-......---. *

Crane & Co.. Car Unloaders-.....-.62

-G-

Galleher Hardwood Co...-.----.-.--- r

Gamerston & Green [br. Co.------37

Georgia-Pacific Corp....-..----.-.------*

Georgia-Pacific Warehouses--.-----.. *

Gilbreath Chemical Co...-.-----...-*

Globe Intl, of Calif., Inc.....---.---. *

Golden Gate Lumber Co.........----59

Gosslin-Harding Lumber Co.-------. *

Grace & Co., W. R.---,----,,-,---------*

Great Bay Lumber Sales----.-..---*

Greai We3lern Lumber Corp.-...-. r

Gulf Pacific Land & Lbr. Co.....-. *

-H-

Haley Bros....-..-.-.-----.---..---......----..29

Hall Co., James 1.,,-........---...--...45

Hallinan Mackin Lumber Co.----..26

Hansen Forest Products Co.-----...22

Hearin Lumber Company....-,--....39

Hedlund Lumber Sales, lnc.-...-... *

Heinley Msstercraft Products......22

Hendrick Co., J. W...--....--........-...46

Hexberg Lumber Sa!es....----......-... *

Higgins Lumber Co., J. E....--....-38

Hill & Morton. lnc.----....-........--.. *

Hill Whsle. [br. & Supply Co.....51

Hobbs Wall Lumber Co....-.-...... *

Hollow Tree Redwood Co.......-.-.45

Holmes Lumber Co.. Fred C.......49

Hoover Co., A. L..-..-...--..............-. *

Hufi Lumber Co.-.-.--..---.....------..--56

Now You can turn operator merely pl have to shift them Catalog descrlbing

Kvalheim Machinery Co,.--..-.--.-...63 -t-

l-. A. Dry Kiln & Storage. Inc..... *

Lamon Lumber Co...-----.--...--..--.--..47

Lashley, David E.-------------------.----..39

linderman Wholesale Lumber-..... 9

Long-Bell Div.-lnf'l Paper Co..--*

Looo Lumber & Mill Co.--------.--.--53

Los-Cal Lumber Co,----..--.-...-.-..-..-,19

Lumber Center Milling Co...------.-63 :M-

l acBeath Hardwood Co..--.---..-----23

Macmillan and Bloedel--...-....-.--.- r

li\ahogany lmporting Co,..-...-.--.*

Ailaple Bros...-......................-..........39

Marinland Lumber Co..--.-----.------54

Markslrom Lumber Sales, H. 8... *

Marquari-Wolfe Lumber Co.---.--.*

Marshall Shingle Co.-------.-.-.-.-.--.. *

Mason Supplies, Inc....--.------,----.-*

Alasonite Corooration.-.-..-----.-.-----*

Max Hardwood Company.-.-.-..-...31

AilcCloud Lumber Co..--.--....-----.---*

McCormick & Baxler

Creosoting Co,....--....-..-.---.-.--.-*

Meier Lumber Co., Herb..-.---.-.--.. r

Mendocino Wood Products-.-.-.--.. *

,ilento, /$ervin R.....----..--.-...-.--.-..-53

Mines. Bandini, '|nc.....--.--.-.-----.----27

Moore Dry Kiln Co.....-.................23

AAutual Moulding, Lumber Co.....35

-o-

Oliver J. Olson & Co......-............ *

Olympic Sfained Products Co..,.. r

Oregon-Pacific Lumber Co.-...--..-- 7

Osgood, Robert S.--...--.-.......--.-.--*

Ostrom Lumber Co......--.-.......,..-..46

Oxford Lumber Co., Rex.....---.--. *

-P-

Pacific Cemeni & Aggregafes-..-.- r

Paciffc Fir Sales--........-.-.-...--..--..--.-58

Paciffc Lumber Co,. The........---.-. *

Pacific Lumber Dealers Supply----35

Pacific Wood Products---..-..---------*

Padula Lumber Co., E. A,......--..-*

Pan Asiatic Trading Co.........--...*

Paramount Pole Const. Co...--.--*

Paul Bunyan Iumber Co.......--..-*

Peerlesi Lumber Co....-.---------..----55

Peirce Co., A1....-...----.-.....,.---....----52

Penberfhy Lumber Co.--.-..------.--*

Pernell Lumber Co.----------------.----*

Perry International Corp.-----------. r

Pickering Lumber Corp......-....--.--.60

Placerville Lumber Co..---------------'

-R-

Ready Maid Kitchon3, Inc.----..-*

Red Cedar Shingle Bureau----..---. *

Regal Door Company..................-- t

Repco Induslries, Inc.---....-....--....26

Ricci & Kruse Lumber Co.----....-.-*

Rounds Iumber Co..----,--...--.......*

Roy Fore3t Products Co.:-.-.---....-.-30

-s-'

Sampson Companyl-1,-:--.--.....-.--.--*

San Anlonio Pole Cbnst. Co...---*

Sanford-Lussier, Inc,..-----.......----...- r

Santa Fe Lumber, Inc.---.-...-----..---ll

Scarburgh Co., Inc.-----....---....---.--43

Security Paint Mfg. Co.....--..........23

Shively, Alan A..................---....--.- r

Sierra Lumber & P1ywood............ *

rQ out Pre.hung Doors qulckly and accurately for your Contractor customers. The places both the door and lamb in the KVAL Routlng-Borlng Machine and does. not m durilrg the operations of.boring, routing, and applylng hinges. Wrlts tor tho.[YA[ rg thiS machine and others for,.,ra{nufacturlng and sizing doors and-glywood.

C0. - Petaluma, (alifornia

BUYER'S GUIDE O

IosAngeles

U,3. Plyvood Gorp. (Culvcr Glryl.......-..-..U?lon G5666

U.S. Plywod Corp. (Glcrdolcl...-..-..---....Cltrur 4-2I33

U,5. Pfywod Corp. (Sdto Anol...---.Klmberley 7-1691

Vo lde Lmber Sclo, tcy....-................-[turroy l-466E

Wqlrh Lmbs Co.---.----.-.....-.-.--------.-.....EDgewood 7-6669

Wcrdllng-Noihon Co..-.-..............,....-...-....-.lttUrray l-9321

Wcloh Foiett Produrlr Co...................ANge1ur 3-613E

W6t.rn lllll t Lumber Co............-.-...--ANgelu 2-414E

Wcyrrhoeutcr Conpoy...-....................I1c1mond 8-5tl5l

Wqrchourc (Anoheim1..................-....---Pl6pect 2-5E80

Whlte, Hdry H........-..-..-.....................-..JPruce 5-34O9

Eon Froncisco

rurtiBEt aND tuttEl PnoDuct3

Arcqlo R€dwood Co........-.............--...........YUkm

Atklnr, Kroll & Co...............-....-.---..-------.5Utter

Bonnell Lmber Co,.....................--.--...,.---Dlmond

Col-Pclf, c Redwood.............--...............--..--EXbrook

Gollf. Sugor & WGrt. Pinc Ag!ncy-.-.../.Dlmond

Chrirlenron Lmber Co.................--..-----.-.VAlencio

Dilt nd Wmolk. lnc.--.----...--..--------DAvemot

Del Vollc, Kolmcn & Co.......................-.Elbrok

Dlebold Lmber Co. (Honry Hlnkl-----------Ylltm

Durdlo Plywood Sqler Co,.--..............-DAwnport

8-785t Cor Hcad Lbr. & Plywood Co,.---.........---SPruce 5-1179

Dovlar Lmber, Corl---...-.......................CHopmcn 5-6186

oel Volle, Xqhmo & Co,.......................-llUntley 2-8011

Di.bold lumber €o.. Cor1..............-.----BRodrbry 2-4353

Donover Co., Inc.--------,-................-.---.OVelbrook 5-7730

Dooley & Co..-.-...........-....................----EDgwood 6-l 261

Cd Fountoln Lmber Co.----......-..--..--.........IUdlow 3-1301

E.tley t Son, D. C..-.-.....-----..--.----RAymond 3-1147

Folrhu[t Lunber Co.----...........-..............-..---SPruce 5-2251

Forrb lunbqr Co.-------.---.--.-.....................-FAculry l -2003

Fl.mon & Co.', 9rephen G..--............--.--..ORiolc 3-350O

Fmont Fo.erl P.oduclt----..------...---.--.---.RAymond 3-991 7

Gollcher Hordwood Co....................-....--PLeqst 2-3796

Gorglc-Pqclfic Corp. (Lumberl--....---..--.--MUrroy 2-2119

GeorglePoclic Corp. (Plywoodl -..-..--....RAynond 3-3661

Gsorgl6Poclfic Corp.-.-.-------------.........T11ong1e 7-5643

Gmce & Co., W. R......-----..-.-.---.............11Adiron 4-13!ll

Gt6qt W$lqm lumbcr Corp.-.-.----.....-....-.5Pruce 3-4931

Guff Pocl0c lmd & [br. Co...-......-.....-Dlckgnx 5-2811

Holllnm ilatkln Lmbcr Cor--.-.------.....ANgelur 3-4I61

Hqnren Fo.o.l Productr Co.----------...........TR1qn91e 34ogl

Heorin Lwbar Cmpony......................------HUrroy I-3140

Hrxberg Lmb?r 5clcr----....-------.----..---.--.---MUrroy I-6386

Hobbr Woll lmbcr Co.....-----.-.----.--.--..----I$Urroy 2-3O31

Holme lbr. Co., Frcd C. (1o9uno1.....,.....-HYqil tLSOlll

Hover Co.. A. t.-----------.---.------------.-..-----.rrlUrrdy l-9321

Hufi [mbcr Compcny--------....---.------------Plynoulh 6-El 9l

In&pendont Bldg. lttlr. Co.------------.-------FAlrlq 8-35tO

Indutrlol Lumbcr--..............----....----....-.....CHopnqn 5-550I

Inlqnd Lunber Co...----................-.-.........llodrhw

2-7371

Kolbab Lumbcr Cmpony--...-..----.--.....------Dltlcnr 5-2t97

Kanl, Pill E.-Wholqalc.---..----.--.....HOllywood 7-l 127

lohlcy, Dwld E.-lYholerolc...-..........---llUrrqy l-€42

llndemcn llfholeroh 1mbrr...-....-..-.......5Pruce

Long-Boll Div.-lnll. Popor 6..........--.Hubbord

L. A. Dry (iln E ttorogc, !nc.........----..-.ANgalw

Colifomlo Poel & Vcncer Co.-----.------....l Aditon 7-0057 Cobb Compony, T. 11............-----------------..--ADmr I-4211 Conlimntol lloulding Co.--.-..-------.------.-.-..FA<ulty l-5566 Cotolite Cmpmy, The...---..-.-..-..-.-.-...----RAymond 3-827I

Dlmnd W Supply Co...--...----...----..-..-..OVerbrook 5-740O

Holey Broe. (Sqntq

3-621 6 SeCol Bld9. ltoterisb-------.---..--...-.....-----.llAdiron 7-5304

Sfrclt Door t Plyrood Corp.-----------CUmberlond 3-8t25

To?1.r. Webrter E Johmon-.-----..--.....-..--.ANgeluc 9-723I

Torte., Wob.t.r t Johnron lspeciolty Div.l AN. 8-8351

Virodor Co., The-.-.-..-..-.--...-....--.--...-....-...--.ADqmr

5-1710

3-0363

Bay Arco

Bqy Lmbc? Co. (Lot Angelerl.-..--..ZEnith 2261

r, Wqb.ler & Johnron...-.........--.--.-.-.Gtidlcy 8-4174

Wcycrhouer Cmpoy...................---...-Glencorf 9-l 755

Co.. E. 1.............-.-....-----.-..-..-..Ollolc 3J270

loudr lmbc Go,.-.-.-....-................-..Ilorpct +19O2

loy Fout Predocb Cc.-.....-..-.-.............111cq1c 3-1857

3ofctd-lu$lcr, Inc..-.....-..-..-..-......,....AXm1nrt r 2-91 8l

Scrbu'gh Cmpoy, Inc...-..-....................WEbttc. E-626I

Shiwly, Alm A........-...........-...............CHopmm 5-2OE3

Slcm lmlcr I ?lywood, Int.......-.....llloglc 9-2114

tlcrn ledrrood Gonpony...-......-.............N1vodc 6-O139

Slmmonr Hqrdwood lmbcr Co...............--t?rucc 3-l9IO

lnllh Hardtrcod Cc., l. l.-.--..................tud1il 3-a5t5

3mith-Robbiil lunrbor Corp,.................---?L.cot 3-4:nl

toufh loy lmbrr Cc,.........---------.--Ol.Son f-X251

Soulhrm Colitmlo lnrnbcr 9ol6---.-...----nUncy t-3597

tn$l lmbs Cc,..........-................-.........ANgc1u 3-6Bt

Stcrdcrd kmbcr Cc., Inc......---..-..-...O1!od.r 5-Zl5l

tlnton I tm, E. J............-..-...........--...lUdlw 9.55!t

locmo Lmbgr 9olot, Inc.....---......--..-..--llUrrcy l-6361

lolbot hnS* Gmpoy.-.......-......-..----ltadrhry 2;lil77

larL.. W!b3t r t Johilcn, Inc.....-.--....ANgclut 9-7231

Twln Hcrton lmbrr Go.

lC. t. ll?ort t Co. 1...-......,;......-....-,tldrnmd 9-6524

Unlm Imb.r C9mpont...............-.........tAdbm 7-2282

Unllcd Whhe. lqnbar Cc,...............-.-..-ANg.l6 3-6166

Unltld tlct 3 ?lywccd Ccrp............-......-lUdlc 3-3rltl

Cobb Gmpony. T. M.----.-........................1E1nont 3-6673

BUITDING 'IIATERIATS

Unlt.d st.h. Plywood Corp.....----........----!Elmonr 2-517!

SACf,AMENTO tumSEt

lutlar Co., G1m........-...-...-....-........-......--.HlGko?t 6'a9t7

Cloy !rcm I Go. (lcddingl................Cllotnut l-512a

Hcdlund Lmbcr 5c1o..................--....--....--GArdcn !-90ilo

Ndo Dl.ldbullng Co.---------..........--WAbo.h 2Jf53l (htrm lmb.r Cc............-.....-..-.....-...t{.mcd 2-3211

Pociic Flr 3sbr.:.............-......-.......--.......1Vmhc &2951

Placcwillc lmb* Gc..........-....--..............-Cllb.rl I J573

Twln Horbm Lsnbrr Go......-.-....-.......1Vcho &2916

Weycrhpcurer Cmpory..............--.---.........Gllbcrt 3-7f51

!UI1DING NA'EIIAII

luilding ndGrlol Dirldbutm...--.-..Qlodrlmc 1.2!9tl

Colmn Cmmt Co................-.....--..-.....G11b..t

Main office and Ylestern Sales office:

P.O. BOX 2065, Torrance, Calif.

FAirfax 8-3540 TWX TNC 4286

Eastern Sales office:

165 West Wacker Drive, Chicago 1, Ill.

BAndolph 6-5881

Ttyx cG 729

Sawmills: Arcata, Calif.

Crescent City, Calif.

view of our Torronce plonl

"get aGquainted with OBEECHE 1.,:.OOO

A Plywood from the forerls of WEST AFRICA, principolly from NIGERIA qnd the GOID COAST, qnd from the FRENCH CAMEROONS ond The IVORY COAST.

OBEECHE is o cleon, creqmy whitc wood, sometimes referred to os AFRICAN WHITEWOOD, which wcqlhers ro o light brownish color with o foirly open uniform groin. OBEECHE is o stqblc wood.

OBEECHE Plywood, when used in the mqnufqcfure of Flush Doors, odds to the decor qnd contributec to the molif of homes qnd industriol buildings, qnd is so vcrsotile thof it moy be sfoined in ils nqlurol form or poinred.

OBEECHE, while luxurious, is in thc moderofe-price ronge of plywood ond moy be motched with room poncling.

Ask Us for Somple Cuts of OBEECHE When Considering Your Door Requiremenlr. Trocts Equipped wirh OBEECHE Doorr in Both Point qnd Stoined Grqdes Moy Be Inspected by Appoinrmenr Through Ur.

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!

Monufoctured

. to Stoy by St ro it Stroighrl

All STRAIT DOORS Are looo/o Lumber Core ond Pressed Under Heot in Our frlodern Plont

Now Producing 60,000 Louon Door Skins Monthly lo Supply Strqil Doors

Also Strqit Slide-o-Fold Wqrdrobe Doors Avoilqble for Every Decor

o WE NOW STOCK FIR DOORS--Glozed or Unglozed