The California Lumber Merchant - August 1952

LUMBER MERCHANT

August l, 7952

Fine Hardwoods

ond Plywood

Dowels

Flooring

Cedor Closet Lining

KD Redwood Finish

Pine

"Wybrock"

Philip;rine Siding

Philippine T & G Woll Poneling

Ook Tim!:ers lo 42'

Apitong Timbers

Ocl< Ship Flonk to 38'

Thresholds, Rounds, elc.

ond now

Hordwooc! Pieturre Frsme fulldg.

Heodquorfers

Since | 872

OAKLAND I

5OO High Streel ANdover l-l600

One of several modern new Decorator Door designs by Long-Bell.

No Helps You CASH IN on Nationally Aduertised DECORATOR DOORS

OF TOP QUATITY PONDEROSA P'NE

IZ

Iou've read about them in leading builders' magazines ! Your customers have read about them in all the leading "house" magazines !

Tha-t is why it will pay you to tie in with this broad national advertising program by featuring Long-Bell's new Decorator Doors of top-quality Ponderosa Pine. Designed to add distinctive beauty to any style home, LongBell Decorator Doors give you three big advantages: Modern design, unlimited decorative possibilities, and Long-Bell quality, proved for over 50 years.

And you can look to Long-Bell for a complete selection of designs and sizesdistributed through millwork jobbersto meet your building needs.

A DEPENDABTE souRcE oF

4ryPiE-

Htili#jfr.llfl{;f*fr

z)"1 *-. O-.^/.'ota''ffiZ '- - .ffiia.,i^ -""

Tbs

Thir rdvathcncnt lr onc of g serie of Ponderca Pine 'Wodwork, aplrcering in Architetural Rccord, Aug- ust; Progr€sllve Arcbltec- ture, July; Ilouee tnd Ilome E. tag. ol Bldg., July ; American Builder, July ; Prectipal Builder, AugrrsL

Erfobllrhrd 1875 - l(orucr Clry 6, llo.

DrvrsroNAl SArEs ot;tcEs

Quality Wood Products from long-Boll hclorior: Douglas Flr - Quauty Frrmes, Indutrial Cut Stock, Doors, Kttchen Csbbets. UnD&inted Furnlture, Prefrbrlceted Ilutlding St@k. Pondeross Pino - Quauty F\mes, Industrlal Cut Stock. Sssh end Doors, Clrzed Sa6h. Box Shook Varlod E'roducts. OAK FTOOTING

PTYWOOD

Doughr li: rnd Pondcrol ?inc

SOUIHERI{ PINE rnd HARDWOOOS

POXDEIOSA PINE end WHITC Flt

DOUOIAS FIR rnd HEttOC(

CEDAB

rrrarro-pi6oucrs

W@ds tr4ted wlth c@$to and slandrrd 0lt D!6errtleos, frcm lrnfBeU W@d hesrelng Phnts. rrnrrrJl-rrrcerors

DECORATOR-RANCHO DOOR

I. E. MARTIN Editor qnd Mcnoger

THE CALIFOR\IIA

#;*"3H":X, LUM B E R M E RC HANT

PEGGY STIRUNG

trtrillsst Edilor

It[. ADAM!i

lgrirlcat Mcacgcr

JackDiorne.prllisl.rl"-

J. C. Diouo, M.

tacorporcted under ths tqm ol Cclitonia Pres. cld Treca.; t. E. Mdrtia, Vice Pres.,' W. T. Blacl, Vice Preg.; Adoe, Sccretqry, P. Stitlilg, Asat. Secy. d Asst. Trece, Publisbed the lgt cud l5th ol ecch rrouth crt

Booms 508-9-10, 108 Weet Sixth Street, Los Angeles, Cclil., Telephone VAndike 4565 Ealcred cs Secoad-clcss uotter Seplenbet ?5, 1922, qt the Pct Oflice ct fos AagEles, Cclilonic, uder Act ol Mcrch 3, l8?9

Subrcription Price, $3.00 per Yecr

Single Gopie:, 25 cents eqcb

LOS ANGELES 14, CALIFORNIA, AUGUST 1, 1952

How Lrumber Lrooks

EDITOBIAL STAFF

Icck Dionne

I. E. Mcrtin

W. T. Black

P. Stirliug

M. Adams

SAN FRANCISCO OFFICE

W. T. Blqck

tOO Morket St, Soa Frmcisco ll YUkoa 2-ll9l

Adverlising Rctes on Applicction

Shipments topped five billion board feet from Douglas Lumber shipments ol 459 mills reporting to the National fir sawmills during the first six months of the year, ac- Lumber Trade Barometer were 9.7 per cent above produccording to Harris E. Smith, secretary of West Coast Lum- tion for the week ended July 5, 1952. In the same week bermen's Association. new orders of these mills were 30.1 per cent above produc-

While below last year, Smith said, this believed to be tion. Unfilled orders of the reporting mills amounted to -1 record for any other similar period. Production for the 40 per cent of stocks. For the reporting softwood mills, first half of the year was 5,095,371,000 board feet. Ship- unfilled orders \vere equivalent to 22 days' production at the ments totaled 5,092,065,000 board feet and orders kept close current rate, and gross stocks were equivalent to 50 days' pace at 5,016,401,000 board feet.

Weekly averages of lumber cut picked up during June to 200,251,000 feet, a gain over May when time was lost tlue to the l7-day strike. The near-record lumber cut so far this year is running |ALT per cent of the last five year average, Smith stated.

The weekly average of West Coast Lumber production in May was 200,251,000 b.f. or lO7.O/o of the 1947-1951 average. Orders averaged 184,517,000 b.f.; shipments 189,331,000 b.f. Weekly averages for May were: Production

172,630,000 b.f . (92.2% of the 1947-1951 average) ; orders

i65,191,000 b.f.; shipments 177,875,000 b.f.

Six months of 1952 cumulative production

5,095,371,000

b.f.; six months of 1951, 5,469,641,0A0 b.f.; six months of t950, 4,694,280 b.f.

Orders for six months oI 1952 breakdown as follows: Rail & truck 3,449,823,000 b.f.; domestic cargo 999,463pC} b.f. ; export 314,498,000 b.f. ; local 252,617,000 b.I.

The industry's unfilled order file stood at 828,261p00 b.f. at the end of June, gross stocks at 963,024,U& b.f.

Los Angeles Olfice 639 S. Arden Blvd.

Phone WEbster 3-0327

,OE TARDY

Wholcsale Lumbsl---fill Kinds

Soft textured Ponderoso Pine

All grodes-rough or surfoced

By Truck & Trqiler lo your door.

Arizona ccrd Nevcdc Friends-Plecse

cqll us lor crnything needed lrom L.A.

l)roductlon.

For the year-to-date, shipments of reporting identical mills were 5.8 per cent above production; orders were 4.4 per cent above production.

Compared to the average corresponding rveek of 1935i939, production of reporting mills rvas 16.3 per cent above; slripments were 22.9 per cent above; nerv orders rvere 37.4

(Continued on Page 44)

la Thtt

cPR 152, CPR lss, CPR 158

Vcrgcbond Editorials

Wcrnt More Business?

My Fcrvorite Story

Cclilornicr Lumbermen

New Store in Vcn Nuys

!aanc

Hoo-Hoo Annucl Gonvention crt Denver

Green Gold in the Blcck Hills

Sqlesmen You Know

25 Yecrrs A9o

Fun, Fccts & Filosophy ...

"Good Old Dcrys" lor Home Buyers Here Todcy Obitucries

SAYE-A-SPACE

lnterior 9liding Door Units

llodel I l9O Low Cost Units

-No longer an erctrao/tgdnceDOORINASTER

Exlerior Slidlng Door Unlts

Literature dnd prices farnished on reqtrest COOR..PENDER,

CPR 152---\(/estern Pine and Associated Species o[ Lumber

The Office of Price Stabilization announced dollars-andcents manufacturers' ceilings on standard sizes and grades of lumber and railroad ties cut from western pine and other softwood species in 12 Western States.

The ceilings are spelled out in Ceiling price Regulation 152, effective June 30,1952.

The regulation applies to an annual production of about 7,500,000,000 board feet of lumber valued at about $900,000,000, representing roughly one-fifth of the lumber procluced in the United States.

The ceilings established by the new regulation are within the range of ceilings prevailing under the General Ceiling Price Regulation (GCPR) which froze the prices of individual sellers on January 26,1951.

The regulation was issued to provide uniform and equitable ceilings consistent with the requirements of the defense program. The effect will be to iron out disparities between producers frozen under the GCPR.

Products and Persons Covered

1. Lumber cut from Pondeosa Pine, Sugar Pine, Idaho White Pine, Lodgepole Pine, Inland Larch, Engelmann Spruce, Incense Cedar and Inland Red Cedar, produced

in Oregon, Washington, California, Idaho, Montana, South Dakota, Wyoming, Colorado, Utah, Nevada, Arizona and New Mexico, when sold either ungraded, or graded in accordance with the standard grading rules of the Western Pine Association, and all railroad ties cut from the same species and produced in the same area.

Douglas Fir and White Fir lumber produced in California, Idaho, Montana, South Dakota, Wyoming, Colorado, IJtah, Nevada, Arizona and New Mexico, and in the parts of Washington and Oregon iq and east of the Cascade Mountains, when sold either ungraded, or graded in accordance with the standard grading rules of the Western Pine Association.

Douglas Fir and White Fir railroad ties produced in Idaho, Montana, South Dakota, Wyoming, Colorado, Utah, Nevada, Arizona and New Mexico, and in Washington and Oregon east of, but not including, the Cascade Mountains.

The regulation applies to all manufacturers' sales to buy(Continued.on Page 28)

CPR 155---\(/estern Red Cedar and Ceiling Prices for Redwood Lumber

Inter-Mountain Poles and Piling

Dollars-and-cents ceilings for producers' sales of untreated poles, pilings and anchor logs cut from Western Red Cedar, Western Larch and Inland Douglas Fir were announced recently by the Office of Price Stabilization.

The ceilings are prescribed in Ceiling Price Regulation 155, effective July 15, 1952. It supersedes the General Ceiling Price Regulation (GCPR) rvith respect to the products covered.

The regulation also p:ovides a method of determining ceilings for sales by treaters of such products when preservatively treated to render them resistant to decay and insects.

The ceilings apply to poles, piling and anchor logs produced from Western Larch and Inland Douglas Fir west

(Continued on Page 32)

Washington, D.C., July 18Dollars-and-cents ceiling prices for manufacturers' sales of California redwood lunrber produced in California and Oregon were announced today by the Office of Price Stabilization.

The new ceilings are spelled out in Ceiling Price Regulation 158, effective July 23, 1952. They apply to manufacturers' sales anywhere in the Continental United States.

The purpose of the new regulation is to establish uniform, identifiable ceilings which are equitable for the industry and consistent with the purposes of the defense production program.

The new prices now Regulation ciisparities

regulation will not materially change the level of prevailing under the General Ceiling Price (GCPR). However, it u'ill level out certain in prices between producers. The GCPR fixed (Continued on Page 44)

4 udJ-la*aan, aanne dm Arrrnlteh

"When difficulties arise under a system, it is proclaimed that the system has failed, instead of the humanity thdt runs it. When the Titanic went down we did not discard ships; we set . up the North Atlantic Ice Patrol. We must not confuse difficulty and system." -

-Dr. Isaiah Bowman.

Elbert Hubbard said that a man's value lies in his ability to think individually, but act collectively. No doubt that same statement could be properly made with regard to nations, and governments. The thought may be practically applicable to what goes on in the world today. ***

One of the most famous thoughts with regard to liberty may be found on the tomb of Jonathan Swift, who died October 19, 1745, and whose tomb is in St. Patrick's Cathedral in Dublin. Inscribed on the tomb are these words: "Ffere lies the body of Jonathan Swift, Dean of this Cathedral, where fierce indignation can no longer rend his heart. Go, wayfarer, and imitate if thou canst one who, as far as in him lay, was an earnest champion of liberty." ;k**

in a printed notice, and added: "But you should see our Berlin Branch."

man can hardly be tickets were selling ask what time the are left grow old. Agg condemn. At the goihl

The following definition of a broke surpassed: "If round-the-world travel for ten cents each, he couldn't even train left."

Lawrence Binyon, writin for the fallen," uttered these impressive words: "They not grow old, as they that not weary them, nor the years ing, we shall down of the sun, and in the mornthem." ***

"The Vagabond" quotes from the writings of Maxwell E. Perkins, New York editor, the following somewhat original opinion: "One of my deepest convictions is that the terrible tiarms that are done in this world are not done by deliberately evil people, who are not numerous, and are soon {ound out. They are done by the good-by those who are so sure they are good that they are sure God is with them. Nothing can stop them, for they are certain they are right."

*)kt<

"New laws won't cure bad people," wrote $ill Henry in And with regard of freedom of speech, pharles Brad- the Los Angeles Times; "They'll just maky'them a little baugh uttered a great classic when he saif{ "Without free more cautious. We don't need more law/with which to speech no search for truth is possible; wy'hout free speech, watch people, but more people who /on't have to be no discovery of truth is useful; withory' free speech, prog- watched." ress is checked and the nations no ldnger march forward

toward the nobler life which holds theYuture for man."

With regard to keeping well your credit, Hayes said: "The only road, the sure road, to unquestioned credit and a sound permanent condition, is the exact and punctual fulfillment of every pecuniary obligation, public and private, according to its letter and spirit."

Perhaps no other unattached newspaper and magazine item has been printed and quoted more times in the last several months, than the following: "The Ten Commandments contain 297 words; Lincoln's Gettysburg Address contained only 266 words. Writers of the Decl'aration of Independence used a mere three hundred words in the Declara-tion itself. But the OPS order to regulate the price of cabbage contains 26,911 w*ord;."

Not long ago Benjamin F. Fairless, president of the United States Steel Corporation, showed a nice sense of humor. He was introduced to a convention to make a speech, and the introduction of the chairman was fowery. Fairless said, "I must confess that as I sat here listening to that eloquent introduction, there was just one doubt that crossed my mind. It occurred to me that if I were really as smart as he says f am, I would never have let him talk me into making a speech."

The late John Barry*J. ;"a." fancy combination lock on his precious wine cellar. But he forgot the combination so often that he finally just printed in on the wall above the safe.

Some bureaucrats *"irrt"in that prodydion must be reg-

ulated as much as possible f.or tlneforlrmon good; con-

During World War One a London furnfture factory ran servatives say it should be regulaj6d as little as possible a nen sPaper advertisement that should b given a top spot so as not to destroy industry a2lenterprise. in all lists of brave and clever advertisi g. The plant had been hit by a bomb, and they told the pu lic about their loss

Longfellow once said that most peopl'e would succeed in

Yep, we'll bet you've heord thot song before! And we don't blome You for being q mile cynicol. Insteqd. of o lot of rosh promises, we give You the right onswer speedy delivery! We've leorned o lot in 35 yeors, ond we know thot our hoving lhe finest in Formico, Plywoods ond Mosonite Brond Products isn't enough. We wont YOU to hove them WHEN you need lhem ' ond not o momenl loter. We're olso delivering o new ploslic producl thot we'd like you to see. lt's o decorotive lominole with wonderful feolures, ond we coll it "Lomidoll."

small matters if they were not troubled by great ambitions, and therefore never get around to doing the useful things they are capable of accomplishing.

"The Retailer," a business publication, remarks that ..If Patrick Henry thought taxation, without representation was bad, he should see it with representation.',

The following grand words are by a man named Curtis, and they may well deserve remembering: .'I think to have known one good man-one man who, through the chances and mischances of a l'ong life has carried his heart in his

hand like a palm-branch, waving all discords into peace, helps our faith in God, in*ourselves, and in each other."

Here is one of John Ruskin's inspirational thoughts on the subject of building: "When we we build forever. Let is not be for let us think that delight, nor for present use alone. Let it be k as our descendants will thank us for; and let us as we I'ay stone upon stone, that a time is to held sacred because .our wherl these stones shall be have touched them, and than men will say as they upon the labor and wrought substance of them, 'See, our fathers did for us.'"

Modernization of Large Old Homes Mengel Slide Film

Washington, D.C., July 13-Extensive modernization and renovation of the nation's large old homes will be one of the significant developments of the next decade, H. R. Northup, executive vice president of the National Retail Lumber Dealers Association, stated Saturday.

"At least 7,000,000 of the nation's homes already are 50 years old or older, and another 6,000,000 will reach that age by 1962," Mr. Northup said.

"Although some are so obsolete and run do.ivn that they should be removed, a good many are structurally sound and can be modernized at 'modest expense.

"It is probable that a high percentage of those which are renovated will be subdivided into two or more dwelling units, where zoning regulations permit, thereby giving more families an opportunity to live in preferred close-in locations at moderate cost.

"&Iodernization of these millions of large old homes r,vill be speeded up because they have become too costly to heat zind maintain, because they lack too many of the comforts and conveniences found in newly built homes, and because a great proportion of these dwellings are occupied by older couples rvho no longer need or want to take care of so large a home.

'This movement will elirninate future slums, bring many of these homes back into modern, livable condition, and help to maintain the traditional character of older established neighbo:hoods in cities and towns."

FPRS 6th Annucl Meeting

The sixth annual meeting of the Forest Products Research Society was held at the Schroeder Hotel, Milwaukee, Wis., on June 23-25, with leading technical and production men in the rvood using field from all parts of the country in attendance.

The business sessions included reports on forest prodrrcts research, lumber handling, fibreboard and chemical utilization, furniture manufacturing and finishing, barking methods, housing and construction, veneer and plywood, and allied forestry subjects.

On June 26 a trip was made to Madison, Wis., for a tour of the U. S. Forest Products I-aboratory, the largest research institution of its kind in the world.

A ne.iv sound slide film which tells the story of Mer,gel flush doors full color is now available for showings bcfore sales meetings, dealer association meetings, local luncheon groups, etc.

To have a showing of the film all you have to do is arrange for the time and place with a Mengel district sales representative. He has the film and all the equipment. Or 'rvrite to the Advertising Department, The Mengel Company, Plywood Division, Louisville 1, Ky.

The above photograph, belt sanding a Mengel flush cioor, is taken from the sound-slide film.

On European Trip

C. C. Ganahl, C. Ganahl Lumber Co., Los Angeles, and Mrs. Ganahl, are on a European trip. They drove to New York, then shipped their car along to Europe. They will tour England, France, Austria, Germany, Spain, Italy and Sweden. They will arrive back in Los Angeles about September 1.

Fforace E. Wolfe, Los Angeles, West Coast representative of Marquart Millwork Co., was a recent visitor to the company's plant in Oshkosh, Wis., and other points in the Middlewest. He made the trip both ways by plane.

3E

INSTALL A I$OOR.E Cross-Circulotion DRY KILN on rhe Bcrsis of PERFORMANCE FACTS:

CHECK THEgE FEATURES

l. Aulomot:c venfilator ond humidity control.

2. topid uniform cror: circulofion of oir.

3. Fin pipc hccting coilr propcr. ly ploccd.

4. Duol dry bulb Lmp.rolur. conlrol.

Automolic conlrol of circulofion rcvcrtol.

7.

Uniform drying ro o dcrirod moirlura co|t|.n|Adrquotr rcconditioning.

Lcl u: rhow you how lhc lAoorc CrosrCirculotion Kiln will poy itr wcy ot your plant ond hclp you ne.l Gomp.tilion mor. ofioctivdy. Writc for informolion-do il rodoy.

\(/ant More Business?

To help dealers do a better job in their newspaper advertising, Insulite recently prepared a series of attentiongetting newspaper ad mats. These are sent out in a portfolio along with some ideas on how a dealer can get the most from his newspaper advertising. The following article by G. F. (Gerry) Hoppe, Insulite sales promotion manager, is a summary of those ideas.

to newspaper advertising. It is the most effective way to increase your sales volume at the lo'r'vest cost Der Wqnl more business? sale. Or are you one of the many dealers who have asked, "Is ner'vspaper advertising really necessary?" Maybe you've asked that question because of a bad taste left from an experience with newspaper advertising. Was it the nervspaper advertising that was at fault, or the rvay you handled it?

Advertising, just like the organization of your storage sheds, should be planned. In your yard, you stcre materials so that they can be moved out in the shortest possible time rvith the least rehandling. And in your advertising, you should try to get the greatest return for every dollar spent.

To do this vou must decide rvhat percentage of total sales revenue you plan to spend on advertising. You must consider your market, and the competition for the homeowners'dollars. And you should decide on an advertising schedule, in light of the budget, of course, then hold to it. Then as your campaign rolls along, the results should be checked to make sure that you are getting a good return on your investment. Most successful advertising dealers consider a 12 to 1 return as satisfactory. Returns as high as 20 to 1 are not uncommon, though.

I con gel you 2O

Let's change horses for a minute and see what one of your big competitors is doing with newspaper advertising. f mean the department stores. And don't ever think you aren't in competition with them. You're both after the consumer doliar. Actually, the department store is probably a bigger competitor than the yard down the street about which you do most of your rvorrying.

You are certainly aware of the newspaper advertising being done by the department stores in your trade area. What would happen to business in these stores if they couldn't do newspaper advertising? They'd get out the red ink bottle in short order. Newspaper advertising is the life blood of any big department store operation. They've got to build high volume sales at a low cost per sale and that is exactly what newspaper advertising does for them.

ttCome-on-c-my-housett

And if it can'do that for them, why can't it do the same job for you? As I see it, it can. To do the job, however, you've got to consider newspaper advertising and how to use it just as seriously as the manager of a big, successful clepartment store.

The main job of your advertising is to create a desire for something that can be had by using the products you sell. After the desire is established, the ad should tell the reader that he can get the satisfaction desired by using materials available at your ya:d. Not in these rvords, of course, but this is the idea.

For example, say your are selling the idea of an attractive basement amusement room. How do you advertise this specialty room ? Certainly not by ljsting or picturing the indivdiual products. You show the most attractive baselnent amusement room possible. And you show it with adults, children or both having fun in the ner,v room.

(Continued on Page 12)

FAN MAIL

Just a check to keep those u'onderful editorials coming for another year.

Roy E. James San Marino, Calif.

Your magazine is very useful for finding information.

Lumber & Supply Co. Fresno, Calif.

G. F. (Geny) Hoppe

]lon"s business? Got all 1,ou n'ant, or rvoulcl you like ,/ -o."? dtuy, let's give

give some ..riorrs thought

Farmers

aa filV 4arczite Shill aa

By /rclu Staaae

Ag" not guaranteed---Some I have told jor 2O ycars---Some Less

A Natural Antidote

Ffe was a visitor in the city, and his friends took him to a restaurant that specialized in one dish that had made it famous-pig's feet.

The visitor found them wonderful, and ate several orders in rapid succession. FIe was smacking his lips over a final order when he was taken with severe stomach pains, and was soon doubled up in agony.

The waiter brought the proprietor over, who reassured him as follows:

"Please don't be worried. Our pig's feet are so delicious that our patrons frequently over-eat as you have done. So we keep an antidote for the pain always ready, and,

Moves Ollice to Scn Mcrteo

Atkinson--Stutz Company has moved its office from San Francisco to 220 Third Avenue, San Mateo, Calif. The new telephone number is Dlamond 3-3697; the teletype number is San Mateo 35.

if you wish, we will be glad to give you something that will relieve you."

Naturally the sufferer asked for help, so the waiter brought a powder, which he dissolved in a glass of water, and the sufferer drank. fn a few moments his pain disappeared.

"That was wonderful," he said to the proprietor, "I never saw pain disappear so quickly. Do you mind telling me the name of the powder that worked such magic?"

"Certainly not," said the proprietor. "That was Modern Foot Ease."

Bcck From Humboldt County Trip

Don R. Philips, Sr., Larry Philips and Bob Taube, Lawrence-Philips Lumber Co., Beverly Hills, and Mrs. Don R. Philips, Sr., have returned from a three weeks' business and pleasure trip in Humboldt County.

Now availahle to dealers from our California plants

r) t.l - . vd,u[Pructa

Lumbermen Scott A. Troxel

lumber two

'Ve now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for immediate sbipment to dealers: Douglos Fir S45 AtS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4ond4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

'We offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Baxco Pressure Tieated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec. TT-W-571c. It is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction, and IJ. S, Government Specifications.

Scott A. Troxel, known to his many friends as "Trox," r'vas born in Gallatin, Missouri. He went to school there, and his first job in the lumber business was with T. J. Siewart Lumber Co. His uncle was manager of the yard, an<i he had worked around the yard in school vacations. After '"vorking a winter in the yard he went into the ofhce to i;eep the books. Later he was five years with Long-Bell Lumber Co. in Oklahoma City.

He volunteered for service in World War l, and became quartermaster in the Army. He came back to Missouri after the n'ar. In 1923 he came to California, rvhere his first lumber job was with Shull Lumber Co. in Alhambra. After a year and a half he became associated u'ith Whitacre l-umber Co., Los Angeles, and rvas with this concern from 7924 to 1937. He then bought the Whitacre yard and operated it until 1946, when he entered the rvholesale business in Los Angeles under the name of S. A. Troxel Lumber Co. This company sells only redrvood, and takes pride in the qullity of its product.

Mr. Troxel rvas married inl9l7. He and Mrs. Troxel liave one son, Allen, who is a graduate of the Unive:sity of California, and is norv taking a postgraduate course in plant pathology at Riverside, Calif. There are tu,o granddaughters, 5, and 18 months.

Trox has one hobby, and that is fishing. He does a 1<-,t of cleep sea fisl-ring, and occasionally goes to the Coloiado I{iver and Lake Mead. I{e has fished for marlin in Mexican lvaters, and hopes to land one of the big fellor,r's in the near [uture. Visitors to his of6ce can see proof of the success of a number of his deep sea trips in the pictures displayed on the rvall.

KENDALL LUMBER OUIZ

4Quesfions...

Who ofiers q wide voriety of GOOD IUMBER thqt is q pleosure lo sell, qnd thqt builds steody, repeol cuslomers? Who represents lorge mills with reliclble reputotions, lhus qssuring UNIFORM GIUALITY?

3. Who ofiers prompt, courleous, PERSONAI SERVICE through on experienced stoff?

4. Who is your BEST CONSISTENT SOURCE of quolity West Coqst lumber?

New Store in Van Nuys

As rvill be seen by the accompanying photograpl-rs, Nei-1 man-Reed Lumber Co., did a good job of putting up a new, store and office building at their yard at 13301 Burl;ank Blvd., Van Nuys. :

The exterior is redu'ood, u,ith u.ide, attractive wind<.rn's, trimmed in u,hite. The upper right photo shows partner Robert Neiman in his Parana pine panelled offrce. Loll'er left is a vierv of the bright and rnodern store, where everything is on display for the customer's convenience. Iiere may be found the amateur carpenters of the district, brorvsing happily along with the experienced builders. This loom is panelled in knottl' pine, u'ith ceiling of con.rbed gumu'ood squares.

Center right is a vie,n' of the lumber shed, .ivith a good variety of lumber on display in separate bins, all marked for price. Lou''er right is the handy panel rack just outside the side entrance to the store building, right on the .ivay to tl-re lur.nber shed in the yard, a sure stop-over for nearly cvery customer.

Another feature of this modern 1'ard is the Lumber Iratio. a section of the yard devotecl to samples of the various 'l'r'oods available, the samples all fastened on the rvall of the patio for easy viewing.

Five hundred people attended the three-day grand r-,;rening of the nerv building on June 2O,21 and22.

Robert Reed is the other partner in the business, and Ed Goldsmith is retail manager. The tr,vo partners served in the Marine Corps together in the South Pacific during \Arorld War Trvo, returning to buy' the yard in 1948.

Everything is designed in the modern manner to shou' the materials sold in the yard to the best advantage, so the customer may see how the finished product will look.

The company is primarily a lvholesale concern, handling pine lumber, fir and pine plr.n.ood, crating lumber, etc. covering mostly the industrial trade, including motion picture studios, etc.

The retail end of the business is conducted quite separately from the l,vholesale, the retail store handling many items not handled by the 'ivholesale end.

California Lumber Mtrchant Photos

Jim MacDonald, L. W. spent the last two weeks in he called on the mills.

NlacDonald Co., Beverly Hills, the Eureka, Calif. area, u,here

A FAST "oNEjrwo" FoR BtoeEn $nu$r

R.0.w. WINDOW UNITS

Follow-through wirh SISAIKRAFI

everylinre you rell one or more bogr of cemenl.

ITS o nofu rol selling combinotion becoure SISATKRAFI CANNOI be molched for:

(l) €overing the fill before pouring concrelei

(2) Covering lhe newly poured concrete to protecl qnd cure il properly.

And, remember, SISAIKRAFT is a pro0t-building corthpfion role wifh mony olher building product:. lt's fough, wolerproof, ond windproof wirh oll the feotures ond quolity thot moke il eosy to sell ond sotisfy your cuslomers,

STSA1KRAFT

Is N ationally Advertised to help yov sell

For oomploto llt of nnpla, dlqlry rnrterlrb,rnd rlllng

eldl fioo of chroc... nm -Osrr. C[l{- t

n emovable O pens Easily

Standard

o America's favorite window unit with discriminating architects and contractors.

o R.O.!Z unit sales are increasing steadily with lumber dealers.

o We wonder if there is any way we can help you inctease your sales of this unit.

. Many contractors are taking advantage of this completely builtup R.O.S7 unit and the many features it ofiers.

o Have you talked to your contractor recently about changing to R.O.\s7 units?

T7hy not try it on their next job?

Hoo-Hoo Annual Convention at Denver Sept. 7-10

The 61st annual Hoo-Hoo convention will be held in Denver on September 7, 8, 9, I0, 1952. The convention headquarters will be the Brown Palace Hotel, and the host club is the Denver Hoo-Hoo Club No. 74. Clark R. Gittings is the General Convention Chairman.

The program has been prepared to give a nice balance to the business of Hoo-Hoo with plenty of time alloted to enjoy the Rocky Mountain vacationland. Entertainment for the ladies will be an important part of the program.

Here is a brief summary of the convention prog'ram: Sunday, September 7, registration. Transportation will be available for people who desire to see points of interest around the city.

Monday, September 8, meeting in Brown Palace in the morning, luncheon Brown Palace at noon. Evening, concatenation and stag at the Cosmopolitan Hotel. Dinner and fashion show and other entertainment at the Brown Palace for the ladies.

Dubs, Ltd. Holds 49th Tourncment

Dubs, Ltd. held their 49th club tournament and dinner at the Meadow Club, Fairfax, June 20. The winners of the golf play were the following: A Flight: Low gross, Ralph Stone, 73; low net, Leo Cheim, Jr.,6; 2nd low net, Geo. Monnier, 64;3rd low net, tie Gene Destruel and Don Kesselring, 67.

B Flight: Low gross, Lionel Stott, 89; low net, Herb Beaver,59;2nd low net, Frank Boileau,62;3rd low net, tie between Norm Miller and Harry Hood, 67.

New officers were elected for the coming year, J,uly,1952, to June, 1953, inclusive. These are:

President, Bob Bonner, vice president, Del Travis; tl'easurer, Bob Cheim; secretary, Fred Ziese; sergeants-at-arms, Tom Jacobsen and Bob Hogan.

The holdover and newly elected directors are the following: Normen Cords, Al Bell, Elie Destruel, Leo Cheim. Sr., Jim Pierce, Dave Allen, Hank Needham, Ev Lewis, Frank Brown.

Herb Beaver ln'on, to hold for a year, the trophy donated

Tuesday, September 9, business meeting, Brown Palace 9:00 a.m. to 11 :30 a.m. This will be followed by a mountain trip which will consume the rest of the day, and will .conclude with a chuck-wagon dinner and a visit to the Red Rocks open-air theatre to witness the Koshare Indian dancers.

Wednesday, September 10, meetings in the morning and afternoon with a mixed luncheon at noon, and a dinner dance at the Brown Palace in the evening.

Robert J. Stalker, of Quincy, Massachusetts, Snark of the Universe, will preside at the business sessions of the convention.

All who plan to attend the convention are asked to make reservations direct to the Housing Chairman, Concatenated Order of Hoo-Hoo, Denver Convention and Visitors Bureau, 225 West Colfax Avenue, Denver, Colorado.

For Hoo-Hoo, all lanes and roads lead to Denver in September. A big attendance is anticipated.

by Dave Davis for the best five low of the past year.

Retiring President Jim Needham beautiful piece of traveling luggage Evans in behalf of the Club.

The next tournament will be held San Francisco, July 18.

Forest Ollicers Trcrnslerred

net tournament games was presented with a by Past President Art at the Presidio Club,

San Fran,cisco, July 1S-Regional Forester Clare Hendee announces the transfer of Andrew G. Brenneis, assistant regional forester in charge of personnel management, effective about September 1. Mr. Brenneis is being transferred to Philadelphia, Pa., to take up new duties as assistant regional forester in charge of information and education in the Eastern region.

Lynne M. Correll, assistant regional forester in charge of personnel management in the Eastern region has been named to succeed Mr. Brenneis as regional chief of personnel in the California region.

Now tl4

Casing and Base Patterns in the Western Pine Regin

Standardized hy Mills

#

OR,DER. THEM BY NUMBER,!

Ile[filrage

Pamphlet "

l-$ustrates each Patern in tu\lsize detatl'

Now you con order ony of these ll4 cosing ond bose potterns by WP number from ony mill of the Wesfern Pine Associofion ond be sure ihey conform in size, shope ond detoil!

Get your FREE copy of fhis new pomphlet G-22. See for yourself how eosy it is to get the cosing ond bose polterns you need.

14rlte lodoy lo WESTERN PINE ASSOCIATION

YEON EUlLDlNe PORTLAND 4, oRE€ON

THESE ARE THE WESTERN PIl{ES

THESE ARE THE ASSOCIATED w00Ds

WOODS FROTUI

IDAHO WHITE PINE

PONDEROSA PINE SUGAR PINE

TARCH DOUGI.AS FIR

WHITE FIR ENGETMANN SPRUCE INCENSE CEDAR RED CEDAR TODGEPOTE PINE

WELL MANUFACTURED

THOROUGHLY SEASONED

CAREFULLY GRADED

After I6 doys obsence from newspqpers-telephonesrcrdios ond ielevision, it is rqther dif{icult to reodjust to new "crises." We probobly missed a few of them, "crises" thot is-fost ond furious os they come now-crdoys, but seem to be oble to exist onywqy.

The 2 big politicol porty conventions {urnish q more or less welcome diversion. To wotch them on television, is not our ideo ol q lesson in dignity qnd decorum, however.

The Otlomi Indions ol Centrol Mexico, didn't seem much different thqn the Redwoods Indions of Northern Colifornio. The brcrve rides horse or burro-bqck, ond the squow, corrying qll the bundles, wqlks behind.

Jim Fronke of Twin Porks lumber Co. tells me however, thqf there hos been q decided chonge in the Redwoods recently.

NOW THE SQUAW TRUDGES IN FRONT.

It seems thot there hqve been some Army mqneuvers up there recently, ond they think there miqht still be some unexploded londmines. DRTK

F 6 M Bldg., Long Beoch 12, Cclilornic

LA Phone NEvodcr 6-2724

Erik Fl-'ner

The best in Redwood

Long Beccb

Phoae 6-5237

Ernie Moss

Green Gold in the Black Hills

These "Black Hills"' are in Washington State. Back in 1899 the Mason County Logging Company began to yard big logs in from the virgin Douglas fir forest and dump them into tideu'ater for Puget Sound sawmills. Then mills rvere built in the area. By i933 the state bought 85,000 acres of the Black Hills cutovers and formed them into the Capitol State Forest and Nursery. Some of the acres, where fire had hit hard in the u'ake of the loggers, \\rere rbtained for as little as 50 cents per acre. In 1941 commercial operations rvere temporarily closed.

Other ownerships n'ithin the Capitol State Forest bring the total area up to 120,000 acres. Within tu'o years, lvhen the planting progralx is to be completed, the Capitol State Forest will be classified as "completely restocked," according to Assistant State Forester L. T. Webster, field manager of the forest and nursery.

"That is, if fire is kept out," \Vebster said. "Reforestation u.ould have come along naturally right after logging

stote cnd school lorest lcnds.

from the first but for mistaken efforts to turn the Black Hills into bean-growing and graz\ng land. At one time 4O Sn'iss families rvere located at the site of the present nurserv. Lir.estock gro'w'ers lost their shirts trying to run cattle on the cutovers. A11 of the settlers tried to burn back the young tree grorvth, as a matter of course. Finally the new trees cros'ded them out."

Uncler \\rebster and Bernard Orell. State Forester since 1948, the 85,000 acres of the Capitol State Forest have been rnanaged as a vast field laboratorv for experiment and s:tudf in modern manag'ement of commercial forest land in the Douglas fir region. Comparison of a 1952 photograph of the forest nursery site u'ith a 1937 view of the same scene sho'u,s a startling increase in height and density of voung Douglas fir grou,th. The tou'ering new forest is shading out borders of the nurserv itself. It all means more timber from the \\rest Coast !

A 1937 view oI nursery in Wcshington Stcie Cqpiiol Forest, while logging by Mcson County Logging Compcny wcg still going on, in lcrr bcrckground. Good lorest prcrctices hcd been in eflect on the 110,000 ccres of the Blctck HiIl crreq since 1899. Only ellorts to turn tbe cutoverg into grcss cnd beaa lcnd through burning hcd delcyed reforestqtion on some sections,

State Foregter Berncrd Orell (right) cnd Nursery.mcn Homer Ward look out on Btrme Wcshington Stcte Ccpitol Foregi scene 15 yeqrs lcier. With lire stopped, the Douglcs lirs hcrve groutn so tqll and dense thct it iE necessqry to climb lcrr cbove the lormer ccmerc point to bring the nursery into view. The nursery provides seedlings lor plcnting on lire-denuded

PACIFIC FIR SALES

Jack Fairfield Taking Leave of Absence--Stanley Smith Named Purchasing Agent

Jack Fairfield, purchasing agent for the Hayward Lumber & Investment Co., is taking a leave of absence on August 1 on the advice of his doctor. Jack is widely known in Southern California lumber circles, and has been with the Hayward organization for 40 years.

Stanley D. Smith, manager of Hayward's Lancaster yard since 1945, has been transferred to the company,s Los Angeles office and has been promoted to the position of purchasing agent. Mr. Smith has been with the firm f.or 12 years, and before going to Lancaster, managed the company's yard at Barstow.

Wendell Hill, assistant manager of the Lancaster yard,

has been named yard Smith. Before going to ager of their Escondido with the company for 11

manager, succeeding Stanley D. Lancaster, he was assistant manyard for five years. He has been years.

Erik Flamer, Long Beach wholesaler, is back from a two-weeks'trip to Mexico. He was delegate from the Long Beach Lions Club to the International Lions Club convention in Mexico City, which drew 15,000 delegates from 37 different countries. Mr. Flamer was accompanied by his wife and daughter, and while down there they visited Cuernavaca, Taxco, Xochimilco, Fortin, Cordoba, Puebla, Cholula, the pyramids, the Shrine of Guadalupe, and also made a short business trip to Monterey. They flew both ways from Tijuana.

Terrible Twenty GolI Tourncment

Bob Osgood won the 313th Terrible Twenty golf tournament held at the Riviera Country Club, Riviera, on Thursday, June 19, with a 76-10-66 score. Erroll Murphy won the second prize with 80-10-70. Jim Goodhew was host to the group and after the game they went to Harold LaVon's Tallyho restaurant for dinner.

Most Terrible "Ham" Hamilton officiated at the after-dinner meeting and announced a new blind monthly prize, consisting of a golf shirt carrying the Terrible Twenty emblem. Clarence Bohnhoff won the first one, having the highest score on a blindly drawn hole. At the next tournament the method of selection will be different and no one can win two of these shirts.

EEThe next tournament will be held at the Wilshire Country Club, Los Angeles.

Lecse Lumber Yard

Bob Holmes and Jack Holmes have leased the Roseburg Lumber Co. yard at 3241 W. El Segundo Blvd., Hawthorne.

Bob has taken over the front of the yard and is running a retail lumber business under the name Totem Lumber Co. The telephone number is OSburn 5-2661.

Jack is operating a wholesale lumber business at the back end of the yard under the name of Southwest Lumber Distributors. The telephone number is OSburn 6-1151.

Bob and Jack were formerly with the Roseburg Lumber Co. and are well known to the retail and wholesale lumber trade.

Moves Olfice

The Diamond W Supply Co. announces the closing of its Oakland warehouse and the moving of its office to Room 1115 Merchants Exchange Building, San Francisco. The new telephone number is EXbrook 2-0736.

"He doesn't want to run again. Says he thought the remodeling was to include Bruce Ranch plank Floors!"

NilNT & BU$$DI,I, $AI,T$ CO.

TUMBERMEN Can Now Sell

Branded Redwood FEN(ES

Douglos Fir - Redwood - Western Red

Cedcrr - Pine - Port Orford €edor Shingles

By

SHIP-RAIL-BARGE TRUCK AND TRAIIER

Representing

Coos Boy Lumber Go., Coos Bcy

Inman-Poulsen Lumber Co., Porlland

Coqst Pocific Lumber Co., Eureko

Honley Lumber Go., Eureko

High Sierro Pine Mills, Oroville ond other

Northern Coliforniq cnd Clregon Mills OFFICES

1455 Custer Ave.

sAN FRANCISCO 24

Mission 8-4332

812 Eost 59lh 5r. LO' ANGETES I

Adoms 810l

WAREHOUSE STOCKS OF PTYWOOD AND DOORS

SAN FRANCISCO 24

1455 Custer Ave.

Mission 8-4332

OAKTAND 3 9029 Sqn Leondro St. lockhqven 9-7914

WAR,EHOUSE STOCKS OF [U'NBER, PTYWOOD AND DOOR.S

7OO Eost 59rh St.

tOS ANGETES I

Adqms 8101

1571 So. 28rh St.

SAN DIEGO 13

Frqnklin 7425

We BRAND OUR PRODUCTS And Are Proud Of Thot Brond You are used to selling famous brand merchandise, and know what those brands mean to You and your customers. These brahds are fo.r assurance of customer acceptance.

'YIISSION PADR.E FENCES Will Sqtisly,loo.

Our Redwood Fences sotisfy becouse they ore groded to construction heorl or betfer, with o wide voriety from which to choose. Here you see only seven designs we moke ony lype you or your customer desires rough, combed, or surfoced. Order Gothic, chopped, or squore, in onY length or width. We mqke whol you wont.

Wrife for complele informqlion now.

CALIFORNIAN

GRAPE STAKE

MODERN

PICKET

Tacoma Lnmher $ales, Inc.

7l{ W. Olympic Blvd.

tOS ANGEI.ES I5, CAIJF.

Telephone PRospect ll08

Brcrnch Office:

1030 G Street, Arccrtc, Calif, Phone 705

GANGO fIR and and EAIL REDWOOD REPRESENTING

St. Paul & Tacoma Lumber Co.

TqcomGL Wcsh.

Deliqnce Milt Co.

Tacomcr, Wcrsh.

Dickmcn Lumber Compcny

Tccomcr, WaBh.

Karlen-Danris Compcnry

Tccomcr, Wash.

Tocomcr Harbor Lumber & Timber Co, Tcrcomc, Wash.

G. L Speier Co.

Arccrtcr, Cqlil. Also

Northern Ccrlilornic

crnd Southern Oregon

FIR crnd REDWOOD MIIJ.S

Ponderosa Pine Manufacturers Launch Decorator Doors

The latest trend in color styling is the decoration of thc familiar interior pine panel door. Through the medium of their promotional agency-Ponderosa Pine Woodworkmanufacturers of stock ponderosa pine panel doors shcrtly will launch a campaign to stimulate this trend and the sale of their products through the biggest door advertising program in the history of the stock woodr,vork industry, accrding to D. G. Pilkington, general manager of the Ass'rciation.

At a recent meeting of door manufacturers in Chicago, the "Rancho" 3 equal panel door.was announced to a g.roup of building paper editors which will be a leader in the industry's extensive line of ponderosa pine "Decorator Doors" in a wide variety of panel designs.

At luncheon the editors were given a brief summal.y of Ponderosa Pine Woodrvork's program of consumer advertising and promotion as well as a preview of a new, fullcolor,24-page booklet of ideas for door decoration.

In the afternoon W. M Stuart, president of the MartinSenour Co., paint manufacturer of Chicago, spoke on r:olor and the infinite variety of new decorative effects obtainable through advancement in the science of color. Following Mr. Stuart's talk a demonstration of the applicatior-l of his company's new line of wood stains u'as given by a mernber of its research laboratory.

This meeting represented the third in a series of nreetings being held by ponderosa pine door manufacturers to develop products, decorative effects and promotional icleas that r,r'ill enable the architect to enhance the beauty of home design, provide the builder with a nerv selling featu:e, and stimulate door sales for the retail lumber dealer.

New elements in the industry's product development anrl promotional plans are being formulated and will be be announced from time to time. Ponderosa Pine Woodwork, National Woodwork Manufacturers Association antl the Western Pine Association are collaborating in this nationwide plan to make the public panel door conscious through their decoration r,r,'ith paint, stains, natural finishes, r,vallpaper, decalcomanias and other means.

Three presidenis discues pcnel door decoration with gtains cnd vor- nishes. LeIt to right: L. C. Pcisley, presideut Nctionql Woodwork Manulqciurerg Associction. F. E. Bigiell, Jr,, president, ponderoec pine Woodwork, cnd W. M. Stuori, preeident, Martin-senour Co.

Construction Activity in June 1952

New construction outlays during the first half of 1952 reached a record total of nearly $15 billion, according to a joint report of the Building Materials Division, U.S. Department of Commerce, and the U.S. Labor Department's Bureau of Labor Statistics.

Moderate expansion of most types of construction activity took place during June, r.vith nerv construction totaling almost $3 billion, up 7 per cent over May and 6 per cent above June 1951. Private outlays of $1.9 billion in June were about the same as year ago, rvhile public construction expenditures of nearly $1.1 billion r"'ere 23 per cent larger than in Tune 1951.

The first six-months' total of new construction outlays showed a 4 per cent increase over last year resulting from substantially larger expenditures for military facilities, industrial expansion, and public utility construction. Militarr. projects and defense plant construction n'ere continuing to expand in June, but a declining trend in private outlays for new factories marked the completion of some important phases of the current industrial expansion program.

Private spending for residential building during the first half of 1952 was B per cent less than a year ago. Practically all of the lower volume was in the first quarter of the year. In the opening months of 1952, the level of rl,ork on nerv housing under construction was consicleral>ly lolver than in the January-Ma:ch 1951 period .rvhen the unusually high rate reflected the huge number of honses and apartments started toward the end of 1950. Second-cluarter expenditures for new housing were almost as high this year as last. Dollar outlays for home improvements, in the form of additions and alte:ations, were greater.

Commercial and recreational building picked up in June partly as a result of approval by the National Production Authority during recent months of several hundred additional projects. Compared rvith 1951, horvever, these types of building activity still lvere at relatively lou' levels. Highway const:uction shorved a substantial increase in -June and total highway expenditures for the first half of 1952 were 14 per cent above the total for the same period last year. School building and public power facilities were n.roderately ahead of 1951 for the first six months of the year.

Appointed Supervisor ol Scles Wcrehouses

H. W. Van Natta, of Atlanta, Georgia, has been appointecl Supervisor of Sales Warehouses for {arbor Plyn'ood Corporation, Aberdeen, Wasl-rington.

Mr. Van Natta has had many 1'ears of experience in merchandising plywood and related building materials, having been associated with Harbor Plywood Corporation and one of its predecessor companies for t.iventy-three years. During the past three years he has served as manager of sales outlets in botl-r the Georgia and Florida areas and for thirteen years prior to that tirne was manager of Harbor's Atlanta, Georgia sales branch.

In his new capacity Mr. Van Natta .ivill be responsible for operation of Harbor's u'arehouses at all locations throughout the United States.

Phil:ppine Hoo-Hoo Club Organized

Roy Stanton Sr., E,. J. Stanton & Son, Los Angeles, and Mrs. Stanton, have returned from the Orient where they visited the Philippine fslands, Hong Kong and Japan. They were away several weeks.

They spent three weeks in the Philippines at which time Roy visited the sawmills on the Islands. While in Manila, Roy organized the Philippine Hoo-Hoo Club and held a concatenation. 21 Kittens were initiated at the concat, and the Club l-ras 35 members.

They stopired off at Honolulu, and rvhile there Roy got the formation of a Hoo-Hoo Club under way.

They made the trip over on the President Cleveland, and returned on the President Wilson.

Asphalt Tile \(/ax

E. L. Bruce Co., Memphis, Tenn., has a nelv product, a special lrrax to use on asphalt tile floors. Bruce Asphalt Tile Wax is a quick drying, easyto-apply self-polishing' wax. It can be used on any clean asphalt tile floor although for best results the manufacturer recommends that it be used u'ith Bruce Asphalt Tile Cleaner which has been on the market several years.

Riverside Hoo-Hoo Meeting

The Riverside Hoo-Hoo Club held a dinner meeting at the Victoria Country Club, Riverside, on Friday evening, July 11. President C. M. Crane presided at the meeting.

Following dinner, Jack Zrlly, former Notre Dame football player and now a member of the Los Angeles Rams professional football team, shou'ed a motion picture giving the highlights of the Los Angeles Rams games last year, including the championship playoff betlveen the Cleveland Indians and Los Angeles Rams which was rvon by the Rams. After the shorving of the picture. he ansu'ered a number of questions.

The program was enjoyed by the gathering and X{r. Zilly n as given a fine round of apprause.

Among the visitors at the meeting \\,ere a delegation from San Diego, including Carl Gavotto, Supreme Hoo-Hoo on the Supreme Nine, and Hugh McConnell, president, and Syd Smith, past president, of the San Diego Hoo-Hoo Club. Nate Parsons and Ed Martin from I-os Angeles also attended.

Moves Genercrl Office

The E. K. Wood Lumber Company announces the closing of its Oakland, Calif. plant and the moving of its general offrces to Room 1115, Merchants Excl.range Building, San Francisco. The ner,v telephone number is EXbrook 2-0736.

When you see lhe CRA grode mork, you con be SURE rhe Redwood thot beors it will give top on-the-iob performonce-every time. Thot's becouse grode-morked, trode-morked, Cerfified Dry Redwood hos been uniformly groded, milled ond seosoned lo exocling stondords. lt's iust good business lo feolure the besi-CRA Redwood-the Redwood you con be sure of-the Redwood processed by the reputo ble member fi rms of the

Son lor Lcrry Weilcrnd

A son was born to Larry and Mrs. Weiland on June 26, 'rveighing 7 lbs. Il oz., and measwing 2ll inches tall. He has been named Kenneth Michael. Proud papa is the proprietor of A-Arrow Building Supply & Lumber Co., 534 N. Mission Rd., Los Angeles.

ASSOC;ATIOI{

gelling..

cPR 152

(Continued from Page 4) ers anywhere in the Continental United States. sales, sales for export, and sales to Territories sessions are subject to CPR 61 (Export).

Certain Products and Persons Not Covered

Export and pos-

The species and areas covered by the new regulation are delineated in such a way that it will not conflict with Ceiling Price Regulation 128 (Ceiling Prices for Pacific Northwest Douglas Fir, True Fir and West Coast Hemlock Lumber). Products covered by CPR 128 include: Fir lumber produced in California and in and west of the Cascade Mountains in Oregon and Washington, when sold graded under the rules of the West Coast Bureau of Lumber Grades and Inspection, and fir railroad ties cut in California and in those parts of Washington and Oregon in and west of the Cascade Mountains.

The regulations are phrased so that manufacturers of Douglas and White Fir lumber, produced in California and in the Cascade Mountains of Oregon and Washington, have the choice of pricing under either regulation, depending on rvhich rules they grade under.

Resellers, in,cluding wholesalers, retailers and operators of distribution yards are not covered by this regulation, but are subject to the General Ceiling Price Regulation (GCPR), or Supplementary Regulations D or 87 to the GCPR.

What This Regulation Does

Dollars-and-cents ceilings are spelled out for standard grades and sizes of lumber and railroad ties cut from the various species, in carload lots, f.o.b. mill, f.o.b. car at mill, f.o.b. car at mill's customary shipping point in the case of off-rail mills, and f.o.b. truck at mill.

Ceilings

fllustrative of the spelled-out ceilings, are the following basic ceiling prices per 1,000 board feet on representative volume items, which are for air-dried or kiln-dried lumber, surfaced on four or two sides, unless specified otherrvise :

Ponderosa Pine-4/{'x RW (random widths), D Select, $215; 6/4" x RW, No. 2 Shop, 9107; 1 x 12" No. 2 Common, $l 16; I x 12" No. 3 Common, $85; 1" x RW, No 4 Common, $6e.

Idaho White Pine-l x6" and 1x8", Quality, $230; 1x iZ' Sterling, $139; I x 17' Standard, $109 ; 1" x RW, Utility, $7s.

Sugar Pine-S/('x RW and 6/1" x RW, D Select, $245: 5/4" x RW and 6/4'x RW, No. 2 Shop, gll2;5/4,,x RW, No. 2 and Better Common. $127.

Larch and Douglas Fir-1 x 4" and. wider, No. 3 and Better Common, $79.50; 7 x4" and wider, No. 4 Common.

$65.50;2x4" No. 1 Dimension permitting up to 25 per cent No. 2, green, $75;2 x4" No. 1 Dimension permitting up to 25 per cent No. 2, dry, $85.

White Fir-l x4" and wider, No. 3 and Better Common, $83; I x4" and wider No.4 Common, $67.50;2x{'No. 1

Dimension permitting up to 25 per cent No. 2, dry, $82.

Engelmann Spruce and Lodgepole Pine-4/4,, x RW D Select, $190; 4/4'x RW, D and Better Select, $195; 1x 6,,, 1x8", 1x 10" No. 2 Common, $115; lxlT' No. 2 Common, $116; 1x 10'and 1x 12" No. 3 Common, $89; 1x4r, and wider, No. 4 Common, $72.

Inland Red Cedar-I x 4" and wider, D and Better Select, $166; 1x 8", 1x 1C[' and I xlZ' No. 3 and Better Common, $93; 1 x4" and. wider No. 4 Common, $52.

Incense Cedar-Pencil Blank Stock, No. 1 $75, No. 2 965, No. 3, $35.

Delivered Sales

When sales are made on a delivered basis, appropriate charges for transportation may be added to the f.o.b. basic ceiling prices.

When sales on a delivered basis are delivered by common carrier, the addition to the ceiling for transportation is computed with certain exceptions by multiplying established weights set forth in the regulation for the various lumber items by the applicable common or contract carrier freight rate in effect at the time of shipment from the point of origin to the point of destination. The cost of a truck haul and handling after shipment by rail may also be added. When sales on a delivered basis are delivered by private trucks over distances of more than 30 miles, the additional charge may not exceed that computed on the basis of existing common or contract carrier rates. For short hauls by private truck the following amounts may be added: 10 miles or less, $3 per 1,000 board feet; more than 10 and not more than 20 miles, $4; more than 20 and not more than 30 rniles, $5.

In certain circumstances the added charges for transporlation may be computed on the basis of freight rates from specified basing points to points of destination, as follows:

On all shipments except fir, the rate to any destination in California from Klamath Falls, Oregon, or Susanville, California, whichever is lower, may be employed in computing charges for shipment to such a destination from any point of origin in California.

Portland, Oregon, may be employed as a basing point for computing freight charges for shipment of fir from points of origin in California, Oregon, Washington and Nevada to cestinations in California.

The rate from Klamath Falls, Susanville, or Spokane, Washington, whichever is the lowest, may be used to any destination in computing charges for shipment of lumber produced in South Dakota, Wyoming, Colorado, Utah, Arizona or Nerv Mexico, if higher than the actual rate.

Retail Sales

For limited retail sales, producers may add $9 per 1,000 hoard feet to the basic ceilings, but no addition to cover t{elivery may be made on this type of sale.

A retail sale is one of less than 20,W board feet, made to a contractor or ultimate consumer for construction or 'maintenance. Retail sales must be delivered to the job site as specified by the buyer. The latter must have the privilege of exchanging or returning unused lumber and of obtaining prompt adjustment of any shortages in delivery from stocks maintained for that purpose.

The retail charge may not be made on sales to commercial or industrial users for remanufacture or to resellers for resale.

Commissions

Commissions paid for sales made through commission rnen who operate independently of buyers and sellers may

(Continued on Page 3O)

cPR 152

(Continued'fiom Page 28) ,,,,1 be added by sellers to the f.o.b. ceilings, but the selling price plus commission must not exceed the f.o.b. ceiling plus 4 per cent.

Ceilings on Special Items

Ceilings for nonstandard items which cannot be priced otherwise unddr the regulation must be determined by application by registered mail, return receipt requested, to the Office of Price Stabilization, Forest Products Division, Washington 25, D.C.

The application must describe the item, set forth a proposed ceiling price, report the differential between the proposed ceiling and the ceiling of the most comparable item priced in the regulation, and state the use to lvhich the buyer will put the special item.

Sales may be made at the proposed ceiling, subject to adjustment to any change in the ceiling made by OPS.

The proposed ceiling will be deemed automatically approved T days after filing unless OPS changes it in the rneantime or requests additional information, or 15 days after the furnishing of requested additional information if OPS does not act further in the meantime.

Mixed Car and Mixed Truck Shipments

On mixed car and mixed truck shipments, the otherwise applicable ceilings are increased by $3.50 per 1,000 board feet.

A mixed car or truck shipment consists of four or more of the items listed below. In a mixed car shipment, there must be at least 1,000 board feet of each of four items. and in a mixed truck shipment, at least 250 board feet of each. The items are:

Dimension; plank and timbers; commons and box; selects; pattern stock; siding; lath; casings, base and moldings.

Stop-Over Car Loadings

When lumber is loaded on a railroad car n'hich has stopped in transit, and which has been loaded with another seller's lumber, $2 per 1,000 board feet may be added to the f.o.b. ceilings, provided the addition for a mixed car shipment is not also made.

Pricing Rules

When an order does not specify a particular grade of lumber, the charge must be for the grade or grades actually shipped, but may not exceed the charge for No. Z Common.

When a shipment contains a greater percentage of short lengths than permitted by the regulation for random lengths, the excess short lengths must be priced separately in order to sell the balance as random lengths.

In all random length shipments, the charge may not exceed the appropriate ceiling for the averag.e length shipped.

When a buyer waives moisture content requirements, he may not be charged more than the appropriate ceiling {or green lumber. When such sales are made on a delivered basis, the appropriate established weights for green lumber may be used in computing transportation charges.

Cash Discounts

The same cash discounts allorved during the period January 25 to February 24, 1951 , must be continued. Manufacturers not in business during this period must allow a 2 per cent cash discount for payments within 1O days from date of invoice or date of bill of lading, rvhichever is later.

Records

Persons who sell, and buyers rvho in the regular course of business buy, 20,00O board feet or hbre of lumber covered by the regulation in any month, must keep for two years records of their sales or purchases for the month. The records must include dates of transactions ; names and addresses of buyers and sellers ; 'il'hether the sales are f.o.b. or delivered ; specifications of the items; p:ices charged, including all qdditions, extras and discounts; points of origin and points of destination of shipments; means of transportation used; amounts added for transportation and basing polnts used, if any.

fnvoices must describe the lumber sold and state the f.o.b. prices. They must state all workings, specifications, extras and services for which extra charges are made, but invoices need not show the charges separately for such items. On sales on a delivered basis, invoices must also show the destination and the applicable rail or truck freight I ates.

Buyers may comply with the record-keeping requirements l;y retaining invoices containing the required information. Buyers and seller likewise must continue to keep the records they made and kept under the requirements of the GCPR.

45-Ton Lock \(/eishs One-Third Ounce

Inexpensive new "jimmy-proof" burglar protection rs furnished by a new window lock being manufactured and marketed nationally by Safety Set Window Lock Co., Box 19725, La Tijera Station, Los Angeles 43, Calif.

Two powerful, slim inserts of fine steel, heat treated to withstand 45 tons pressure per square inch, are supplied for each window. Once in place both halves of windows (all wooden types) may be locked closed or five inches open, able to resist many more tons of leverage than any burglar can apply.

Anyone can install a set (two per windorv) with only a hand drill in less than three minutes. Carded in individual sets, the Safety Set sells for 39 cents per set retail. Standard trade discounts are allowed. i r

Ioins Scles Stcrll

Norm Carney has joined Lumber Co., Los Angeles. Bros. & Co., Los Angeles, lumber trade.

the sales stafi of the Spalding Norm lvas formerly with Baugh and is well known to the retail

CooprR,lttoncax LurnsEP Co'

Americon Bonk Bldg., Portlond 5, Oregon

Phone BEacon 2124 TeletYPe PD4il

PurveYors of Forest Products to Coliforniq Retqilers

FIR-9PRUCE-HEIiAIOCK CEDAR-PINE-PIYWOOD

RePresenling

Frost Hqrdwood Floorc, Inc' in the Sqcrqmenlo qnd Sqn Jooquin Volleys

FROSTBRAND FTOORING OAK_PECAN-BEECH

. Douglqs Fir

. Ponderosq qnd

Sugor PINE

Redwood

. Plywood

. Shingler

lqth

Compdrly, Inc.

Johns-Monville Producls

. Simpson Logging Co. Products

. Nu-Dor Sliding Door

Fromes

Wholesole Dislributors -Direct Mill Shippers -Serving Southern CALIFORNIA'S Inlqnd Empire

THREE CONVEN'EN' I'OCATIONS

BTOOXTINGTON TUSTIN BAKERSFIETD

Ihe liiest drving of Western Woods, Hard & Solt Donestic -iiitlntp"it6d Woods up to SO'tengths-up to 5"thick

Cuslom MlLtlNG

. RE-SAWINg suRFAClNe...

SIIOOTH.EXD TRIMMING . MOUTDINOS. S "rt.tJii- crois circulating kilns operated by trained experienced kiln engineers,

=-:SANDED g, .IO' . T2' PANELS

cPR 155

(Continued from page 4) of the l0oth Meridian and east of the Cascade Mountains and produced from Western Red Cedar in the entire portion of the united States west of the l00th Meridian. rne toottr Meridian runs from North to South from the Dakotas through Texas.

Poles are used to support telephone and electric trans_ mission lines. Piling is used in the foundations of build_ ings and in .construction of bridges and docks.

Select logs are required, and are generally cut in longer lengths than sawlogs. They must be free from defects a-nd meet strict requirements for straightness. Cutting of the longer lengths requires greater cire and heaviei equip_ ment.

Cedar poles and pil]"q of longer lengths are cut mainly in the coastal areas. fnland productiorr- i. g"n".ally in the shorter and intermediate lengths.

Ceilings established by the new regulation are approxi_ mately at the levels prevailing under the GCpR, .*."pt to, those on Western Red Cedar of more than 55 feet in length, which are approximately 10 per cent above GCPR p.icesl

GCPR ceilings on poles and piling were low in relation to sawlogs, particularly on longer lengths. During the first half of 1950 the demand was light, accentuated by compe_ tition from light-weight steel towers. production du.i,rg 1950 was about two-thirds 1949. Long_term contracts are common in the industry. Consequently prices in effect dur_ ing the GCPR base period *"r. g"rr"rrliy at the pre_Korea level. Under the low GCPR ceilings, production of long Western Red Cedar poles almost stoppei.

To stimulate the production requi.ed for essential power transmission lines, the new regulation increases ."iling, on long cedar poles and piling, restoring them to the lon!_ term normal relationship with the ceiling on sal"logs. it provides the industry with uniform, idltinarte .Jitir.g. consistent with the requirements of the defense p.og.uil.

With Roddis Cclilornicr, Inc.

Lou Holland, manager of the lumber division, Roddis california, rnc., Los Angeles, announces that Bob Stevens, iormerly with one of -the major building materials dealers, has been appointed office manager. He ivill assist Mr. Hor- land and Carl Poynor.

National Building Material Distributors Association Opens Chicago Office

The National Building Material Distributors Assoc iation opened new offices at 111 West Washington Street, Chicago 2, Illinois, on June 1 and announced the appointment of S. M. Van Kirk as secretary-manager.

Formerly assistant manager of the f nsulation Board Institute, Van Kirk attended Illinois Institute of Technology and prior to World War II was in the sales department of United States Gypsum Company. Leaving the Corps of Engineers as a major in September, 1946, he became associ-

ated with the Insulation Board Institute, where he han_ dled technical and promotional work for that group until the present time. His entire background has been in the construction and building material field.

Officers of the association for lgSZ are : John p. Ashton, Des Moines, fowa, president; Art E. Lundgren, Tacoma, Washington, vice president; Harold W. Spaiks, St. Louis, Missouri, treasurer. The board of directors include the officers and Spencer N. Havlick, Green Bay, Wisconsin; W. E. Loefelmacher, Rockford, Illinois; and Lee T. Mc_ Court, Memphis, Tennessee.

Record Advertising Budget

United States Plywood Cbrporation today approvcd a record yearly advertising budget of more than $1,250,000, it was announced by S. W. Antoville, vice president ancl director of sales.

During the past year, he said, the company l.ras increased its number of warehouse distribution units throughour the country to 52 and enlarged the scope of its key dealer pro_ gram to the point where it now comprises 1700 lumber yards.

New products to be featured in the forthcoming campaign include Novoply, a ne wkind of laminate made of ,esirr- i-_ pregnated wood fibers, and Armorply Chalkboard which consists of green porcelain-enameled steel glued to ply.n,ood.

S. M. Vqn f,irk

Representing on a wholesale, direct mill shipment basis some of the older and better Fir and Pine manufacturers in Oregon and Northern California GREEN OR DRY ROUGH OR SURFACED

By rail or truck

lorest Products $ales Compnny

8611 Crenshaw Blvd. INGLEWOOD, CALIFORNIA ORegon 8-3858 And Repeof BUS'NESS

-r.rlong Sotisfled Customers

With WINDELER RED\(/OOD TANKS

Are his famiiy ond his home. Help youi Gu3lomsl moke his home o rcol plecrure by rtocking JOHN W. KOEHI guorcntecd WOOD PRODUCTS.. . WOOD WINDOWS, WOOD SASH qnd WOOD DOORS, qnd rhe new ROILING 3[AT INIENIOR DECORAIIVE BIINDS.

Yes, you will hqve sotisfted cuslomets wilh Windeler Wotering ond Storoge Tonks, becquse we pul 66 yeors of conslruclion experience inlo eqch tqnk. Remember, q sqtisfted cuslomer for one producl is good public relqlions for your olher merchqndise.

Tqnks, beco conslruclion Remr or -nDIlD -rdll--s,

Ask obout our lorgc voricty of typas cnd sizcr. Wc oko do cu3tom milling lo your ordcr.

GEOR.GE WINDEIER, GO. Ltd.

M anuf actarers Since 1885 22II JERROID AVE., SAN TRANCISGO 24, GAII'.

New Books

GEORGE CLOUGH

tU MB

A N D ER

f,UGUST HAS ALWAYS BEEN A BIG MONTHhistorically specking, ct lecst. It wqs the month the first lrcns-Atlantic cqble messalte wca sent back in 1858 It wcrs the month oI the birth oI Herbert Hoover snd the decth oI Ncpoleon ' And the fust voyage of Robert Ful' ton'g steqmship Clermont took plcce on August 17, 1807 The British bumed the Ccpitol Building in August. . And last, but not lecst, August 30th marked the death oI Cleopctrc, wcy bcck in 30 8. C.

AND AUGUST CAN BE A BIG MONTH FOn YOU-il you tcke cdvcntcge oI the services we ofler... BETTER LUMBER FROM BETTER MILLS . . . MIXED ON STNAIGHT CAR SHIPMENTS... LCL, TRUCK, AND CARC}O.., and REAL SERVICE.

CAI.L DI'NKIRR 2.2214

Salesmen You Know

Textbook of Wood Technology Volume II, is by H.P. Brown, late Professor of Wood Technology, State University of New York, College of Forestry; A. J. Panshin, Professor of Forestry, Michigan State College, and C. C. Forsaith, Emeritus Professor of Wood Technology, State University of New York, College of Forestry.

The book deals with the physical, mechanical and chemical properties of the commercial woods of the United States. McGraw-Hill Book Company, Inc., 330 West 42nd Street, New York 36, N. Y., is the publisher. The price is $10.00.

Pathology in Forest Practice, second edition, is by Dor,v Vawter Baxter, Professor of Forest Pathology, School of Natrrral Resources, University of Nfichigan.

The book presents tl.re origin, nature and causes of diseases in trees and forests throughout the United States, Canada and Europe. It tells how to check, regulate and control pests and diseases that destroy or limit the usefulness of trees and products. John \\r. \\tiley & Sons, Inc., 44O 4th Ave., New York lti, N.Y. is the publisher. The price is $7.50.

George W. Dulany, Jr., retired nationally kno.lvn lumberman and past HooHoo Snark of the Universe, norv living at La Jolla, Calif., was the recipient of many greetings on July 11, the occasion being his 75th birthday.

California Lumber Ilerchant Photo

Chris Miller, assistant to Jim Kirby of Jim Kirby Wholesale Lumber, Los Angeles, was born in Pittsburgh, Pa', but moved to Los Angeles at an early age, and was graduated from Franklin High School. At school he played both football and baseball.

He has been selling lumber for the past seven years, and prior to going into the lumber business spent several years in the construction business. Chris says he has found his knowledge of the building game valuable at times in selling lumber. Before going r'vith Jim Kirby, he rvas for some time l'ith \\rilfred Cooper, and had his own office for a while.

Chris rvas four years in the Navy during World War II. He was an Aviation Torpedoman 1st Class. He spent two years of his service in the South Pacific.

Forest Service Employees Honored

Mrs. Juliette A. Xlansfield, district clerk of the Santa Barbara district of the Los Padres National Forest, has received Forest Service honors for superior service. The citation is in recognition of the sustained high caliber of her lvork and the exceptional ability shou'n in organizing and directing complex operations during a critical fire emergency, rvhich rvere far beyond the scope of her usual duties.

Mrs. NIansfield n,as called to Washington, D.C., to receive a superior service arvard. The presentation l\''as made by Charles F. Brannan, secretary of agriculture, at special ceremonies on May 15. A meritorious promotion is also being awarded to Mrs. Mansfield for superior service.

Another recipient of special service award honors at the Washington ceremonies on May 15 was Juy H. Price. Mr. Price, now regional forester in Milwaukee, \Mis., is well known to many Californians as he served ftom 192O to 1939 in the California region as regional logging engineer, regional fire chief and associate regional forester.

IUMBER MII.[ & SUPPIY CO.

Office crnd Distribution Ycrd: 4230 Bccrdini Blvd., Los Angeles 23 ANgelus 3-7503 card ANgelus 9-3280

Remcrnufcrcturing Plcrrt d Concentrqtion Ycsd P.O. Box 289, Roseville, Calil. Phone l60M

Pondetosa & Su,gar Pine Eir cleats

SHIPMENTS OUT OF OUR YARD, OR DIRECT FROM MIIJ., BY CAR ON TRUCK AIVD TRAIIER

We Speciclize in r/2" x 6" Cabin Lining cnd Knotty Pine Detqils

4a

DOUGLAS FIR & REDIYOOD

STUDS, BOARDS, DI'VTENSION IU'YIBER

PIANK. TIMBERIi, RAILROAD TIES. INDUSTRIAL CUITINGS

WHOTEIiALE AND DTRECT tlttt SHIPTAENTS

WHOIESAIE AND DIRECT IIItt SHIP'ITENTS

Excluiue Salet Representatiuet for Faitbust Ltmber Co. of Calif .-Sfukiyot Porest Prodscts Co, 815 General Petroleum Bldg., Los Angeles 17, C,a,lif. Harry Whittemore, Gen. Mgr. }.f,A. Ggtt4-Teletype 763

INSECT SCREEN CLOTH

"DURO" BRoNzE "DUROID" El""tro Galvanized "ALCOA" Alclad Aluminum

Pacific Uire Products Go.

COIIPTON, CALIFORNIA

Producers of Precision Sown Lumber

FIR

Bqnd Mill ond

Plont

G. C. (Ted) Hoyt

Schrader Takes Top Management Post With U. S. Plywood Corp.

O. Harry Schrader, Jr., of Tacoma, Wash., has resigned as managing director of Douglas Fir Plywood Association to assume a top-level management post with United States Plywood Corporation of Washington at Seattle.

vertising, field promotion, quality supervision and product research. Begun in 1938, it is credited with building plywood from a specialty item 15 years ago to a basic building and industrial raw material with thousands of uses in homes, concrete forms, boats,farms and industry.

Schrader has played an important part in developing two current features of this program. One is the merchandisiing of the industry's new standard small-sized plywood sheets called Handy Panels. The other is a consumer plywood remodeling contest which closed June 30 rvith more than 35,000 individual responses.

Schrader came to the trade association with more than 15 years experience in building products merchandising and research behind him. Prior to entering the plywood industry, he was director of the State of Washington Forest Products Institute and an associate professor of forest products at the University of Washington.

O. Hcrry Schrcder, Ir.

Schrader steps into the new position following three years with the 85factory plywood industry's trade association. He will make his headquarters in Seattle where he will assume management of the United States Plywood Corporation's western holdings including logging, sawmill and plywood operations.

The plywood leader's resignation was announced by E. W. Daniels, chairman of the association's management committee and director of sales for Harbor Plywood Corp. Daniels declared Schrader would remain for the next 60 to 9O days at the helm of the plywood industry's current plywood promotion campaign in which the panel makers are investing a million and a half dollars annually.

Meanwhile, Daniels named association president, B. V. Hancock of Portland,Ore., executive vice president of Cascades Plyrvood Corp., chairman of a committee to consider applicants for Schrader's post. Daniels declared:

"Harry Schrader has done an outstandding job during his period as managing director and he rvill be diffrcult to replace. IJnder his leadership, the staff of the association has made major contributions to plyrvood sales promotion and he has played a decisive part in the industry's rapid growth of the Past few Years'"

Schrader, who is 41, joined the association in December of 1949. Since that time over-all fir' plywood sales increased from 1.9 billion sq. ft. to 2.8 billion sq. ft. last year.

The program which he has headed includes plywood ad-

During the war, Schrader did research work for the Curtiss-Wright Aircraft Co., and he was director of a joint War Production Board-Timber Structures, Inc. project to clevelop new methods of manufacturing glued laminated marine timbers.

Schrader, who is the author of a number of technical papers and texts, holds a doctor's degree from Yale IJniversity. He is a graduate of the University of Washington and. he holds a master's degree from the University of Wisconsin.

We have received a card from W. B. Wickersham from Lucerne, Switzerland. "Wick," norv retired, was formerly Los Angeles district manager for Pope & Talbot, Inc., Lumber Division. He and Mrs. Wickersham are touring the European countries and they expect to return to their home in Whittier in SePtember.

A. L. (Gus) Hoover, A. L. Hoover Co., Los Angeles, left by plane on July 11 for Vienna, Austria, where he will visit his daughter and son-in-la'iv, Mr. and Mrs' Clinton Olson, and his three grandchildren. Mr' Olson is in the U.S. Foreign Service. Gus will be away about six rveeks, and n'ill make the return trip by plane.

vacationed in visited with

SAI.ES

SIERRA RED\TOOD CO.

Monufoclurers ond Wholesole Distributors of Kiln Dried

FIR PONDEROSA PINE Speciolizing in Pool Cors qnd Mixed Shipments

Monuloclurcd solely by

PPINE MAHOGAI{Y PLYWOOD

\Vest Coast Lumberman Named To Chamber Board

Washington, D. C.-Corydon Wagner, chairman of the board, National Lumber Manufacturers Association, has been named to represent the Natural Resources Department on the board of directors of the Chamber of Commerce of the United States. He fills the vacancy created in May by the death of Harry T. Kendall of the Weyerhaeuser Sales Company, St. Paul, Minnesota, elected to that post in 1951.

Wagner has spent his entire career in the lumber business. Vice president and treasurer of the St. Paul and Tacoma Lumber Company, Tacoma, Washington since 1933, he was president of NLMA last year. He has been associated with the National for a number of years, serving in 1942-43 as a regional vice president and first vice president in 1949. He is a past president of the West Coast Lumbermen's Association, Portland, Oregon, as well as of the American Forest Products Industries, Inc. He was also a trustee of AFPI from 1941 to 1947.

Partner in Business

Don R. Philips, Sr., Lawrence-Philips Lumber Co., announces that his youngest son, Lawrence D. (Larry) Philips is now a partner in the business and is working in the Beverly Hills of6ce. Larry formerly attended the University of Southern California.

T\TENTY-FIVE YEARS

Ar reported in The California Lumber

This issue carried a manager of the Benson

career sketch of Fred Hamilton, Lumber Co., San Diego.

The annual picnic of the Albion Lumber Co. was held at Navarro, Calif., on Saturday, July 17. Two special trains carried the employees from the logging camps and Albion plant to the picnic grounds. Members of the San Francisco office force were also in attendance.

E. B. Culnan, sales manag'er of Chas. R. McCormick Lumber Officers Army Training Camp at

in the Los Angeles office Co., attended the Reserve Monterev. Calif.

Announcement of the Second Redwood Contest was made by R. F. Hammatt, secretary-manager of the California Redwood Association. The awards will include a first prize of $100, two second prizes of $25 and six prizes of $10 each.

Hammond Lumber Company entertained the Purchasing Agents Association of Los Angeles. They were shown the Los Angeles yard and distribution yard at San Pedro, then the 75 guests were taken on a boat trip around Los Angeles Harbor. Lunch r.l'as served on the boat.

AGO

Merchant Aug.

TODAY

1, 1927

There was a personal rvrite-up in this issue of R. Duvall, Northern California representative for the Osgood Co.

L. "Lee" Wheeler-

The San Diego lfoo-Hoo held a dinner meeting and concatenation and initiated 14 Kittens. The Nine in charge of the degree work included Homer Miller, G. E. Mattison, Harry McGahey, Arthur Scott, Floyd Herbert, Robert Zumwalt, William Rabsahl, H. G. Larrick and H. J. Bjornstad.

R. A. Fobes, Los Angeles, Southern California manager for Sudden & Christenson, announced his resignation. He had been associated with Sudden & Christenson for eight years, and prior to that rvith the Hammond Lumber Co.

Reports coming out of San Francisco state that Frank O'Connor, rvell known lumberman and shipping official, is the latest victim to the game of golf. Frank is San Francisco manager for the Donovan Lumber Co. and president of the Pacific Coast Ship Owner's Association. He has bought himself a very sporty golf outfit, and after a few more games he expects to show his stuff to some of his many friends on the links.

Herbert Spencer Wrote This About The Humcn Mind:

"Whoever hesitates to utter that which he thinks the highest truth, lest it be too much in advance of the time, may reassure himself by looking at his acts from an impersonal point of view.

"Let him remember that opinion is the agency through which character adapts external arrangements to itself, and that his opinion rightly forms part of that agency-as a unit of force, constituting with other such units, the general power which works out social changes; and he will perceive that he may properly give utterance to his innermost conviction; leaving it to produce what it may.

"It is not for nothing that he has in him these sympathies for some principles, and repugnance to others. He, with all his capacities, and aspirations, and beliefs, is not an accident but a product of the time. While he is a descendant of the past, he is a parent of the future; and his thoughts are as children born to him, which he may not carelessly let die.

"Like every other man he may proper$ consider himself as one of the myriad agencies through whom works the Unknown Cause; and when the Unknown Cause produces in him a certain belief, he is thereby authorized to profess and act out that belief ..... Not as adventitious therefore will the wise man regard the faith that is in him. The highest truth he sees he will fearlessly utter; knowing that, let what may come of it, he is thus playing his right part in the world-knowing that if he can affect the change he aims at-well; if not,-well also; but not so well ....."

It Is Better-

"And I have said, and I say it ever, As the years go on and the world goes over, 'Twere better to be content and clever In tending of cattle and tossing of clover, In the grazing of cattle and growing of grain, Than a strong man striving for fame and gain."

Miller.

-Joaquin

How He Preached

"Open your mouth and the Lord will fill it," was the axiom of a certain type of preacher in the old days.

"He will, but He'Il fill it with wind," was the response of those who believed in preparing their sermons.

Uncle Joshua was an advocate of both methods. While he was a yard man for Col. Bradbury, he was also pastor of a small congregation in a little Alabama town.

"Flave you prepared your sermon for tomorrow?" asked the Colonel one Saturday night.

"Nossuh, Kuhnel," replied Uncle Joshua. "Ah don't has to dis time. Sometimes Ah preaches fum de text. Den Ah has to study. Tomorrow Ah don't use no text. Ah jus preaches fum de extemporaneum."

The Road Not Tcrken

Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler; long I stood And looked down one as far as I could To where it be4t in the undergrowth;

Then took the'other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same.

And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day, Yet knowing how way leads on to way, I doubted if I should ever come back.

I shall be telling this with a sigh, Somewhere ages and ages hence: Two roads diverged in a wood, and II took the one less travel'ed by, And that has made all the difrerence.

Frost, in W. M. Terrell's Scrapbook.

-Robert

His Brand oI Cigcrs

"What brand of cigars do you smoke, Esau?" asked a man whose shoes were being shined by his favorite shine boy. The latter was puffing away at a cigar stub, as he wrestled with the job.

The bootblack answered:

"Robinson Crusoe's, Cap."

"What kind?"

"Robinson Crusoe's. You know? Castaways."

W. C. Brqnn Writes ol Love

"When a couple's really got what ailed Romeo and Juliet, they are in no more doubt about it than was the man who sat down on the circular saw to see if it was running, and found it the sole proprietor of a South American revolution. They don't have to send their feelings to a chemist for analysis and classification, nor take an invoice of their affections to see if they've got any. Love is really a very serious thing. Like seasickness, everybody laughs at it but those who have got it. When Cupid lets slip a sure-enough shaft it goes through a fellow's heart like a Kansas cyclone through a colored camp meeting, and all the powers of hades can never head it off.

"Love is the most sacred word ever framed by celestial lips. It's the law of life, the harmony of heaven, the breath of which the un-iverse was born, the divine essence increate of the ever-living God. But love is like other sweet things -unless you get the very best brand it sours awful easy."

WHOLESALE DISTRIBUTORS

Cnay lErew'x & Comnpam/

EXECUTIVE & GENERAI. SAI.ES OFFICE:

U. S. Not'l Bonk Bldg., Portlond 4, Oregon

Phone: ATwoter 3175 Teletype-PD 42

MANUFACTURERS OF QUATITY DOUGI.AS FIR IUMBER

Mills-Forluno, Humboldl County, Colif.

DISTRICT SAI.ES OFFICES:

235 Montgomery Street Son Froncisco 4, Colif. GArfield 1-1812

TT_SF 144

5225 Wilshire Blvd. los Angeles 36, Cqlif. YOrk 1 168

TT_LA t9l

OFFERS: CONSISTENT souRcEs OF SUPPLY

...0f 0ualitl llest Coast lumler plus a complets erperienced organizatiolt to follow throu$

Want More Business?

(Continued from Page 10)

l,/ ?-a\

Along with that inviting picture you give prominence to a headline that says something about "You Too Can Have More Space for Family Fun at Only $12 a Month." Then you include a definite request for people interested to come in or call you. Tell them that you can help them select materials, suggest ways to get the job done, and how to get it financed.

One successful dealer puts it this way: "In all our newspaper advertising we include a picture of a new home, remodeled room, or expanded attic with all the dazzle, glamor, and beauty possible. In other words, we try to sell the completed job showing the reader the most enticing picture possible. Then we talk about the benefits received from the new room, remodeled attic, basement amusement room, or whatever it is. Once the consumer wants these benefits, we get around to the products that will do the job."

About now you're probably thinking I'm going to suggest you hire a highpriced advertising man. That defiinitely isn't necessary. Your local newspaper will be more than happy to help you plan a complete advertising campaign.

They'll help with layout and copy. All you need do is furnish the facts and tell them what you want featured. Newspapers also have mats available from their nationally syndicated mat services. Many of the mhnufacturers whose products you sell also provide mats for your use. You can use any part of these. Many times the art work on these mats is just what you're looking for.

Brace yourself now. The mere running of newspaper advertising isn't enough. You and your salesmen must follow through to capitalize on the interest created by the advertising. And here's how. Say you run several attention-

getting ads on making an extra bedroom or den out of a catch-all attic. Mr. and Mrs. Jones get interested in this and stop by your yard. Then you show them pictures in manufacturers' literature, you take them into your idea room-the room where interior finish materials are on the wall. And you show Mr. Jones actual samples and you show him how easy the materials are to put up.

Or another example, Mrs. Jones might call and ask for more information. Send a salesman to call on her as soon as possible, complete with samples, literature, facts on costs, financing and getting the job done. Or if you haven't a salesman to send, phone her with the information.

In other words. newspaper advertising will help you get more People on the line in the shortest possible time, but as to landing them, that's up to you.

Another thing, in going into newspaper advertising-or any other kind of advertising for that matter-don't expect a single ad, or a hit-and-miss insertion to perform miracles. You've got to keep at it consistently-use regular insertions throughout the year so the public is continually aware of the benefits they can receive from products offered in your yard. See what I mean about the planning that is necessary?

If you plan such a newspaper advertising campaign with ',vell thought out objectives-more sales-and watch your results, you'll soon be able to see the benefits from your advertising. And you'll soon be able to tell what per cent of sales is best invested in advertising. In the final analysis, the ability to obtain satisfactory results at proper costs is the measuring stick for successful advertising.

Syd Smith, San Diego lumberman, and Mrs. Smith, will fly to Honolulu on August 6 to visit their daughter and son-in-law, Mr. and Mrs. James W. Anderson, and their two grandchildren. They will make the return trip by plane on August 28.

Adr hook'em. You lond'em.

Ads creqle derire

How Lumber Looks

(Continued from Page 2)

per cent above. Compared to the corresponding week in 1951, p:oduction of reporting mills u'as 36.2 per cent above; shipments were 41.1 per cent above; and new orders u,ere 26.0 per cent above.

The Western Pine Association for the week ended July 5,102 mills reporting, gave orders as 49,067p00 feet, shipments 41 ,n2,OO0 feet, and production 41,812,000 feet. Orders o nhand at the end of the .iveek totaled 196,539.000 feet.

The Southern Pine Association for the r,veek ended July 12,97 ur'its (123 mills) reporting, gave orders as 18,381,000 feet, shipments 19,076,000 feet, and production 19,228,000 feet. Orders on hand at the encl of the rveek totaled 50,321,000 feet.

The West Coast Lumo;-:"'l Association for the week ended July 5, 176 mills reporting, gave orders as 85,152,000 feet, shipments 67,307,000 feet, and production 59,812,000 feet. Unfilled orders at the end of the rveek totaled 490,083.Q00 feet.

For the week of July 12, these same mills reported orders as 101,167,000 feet, shipments 71,987p00 feet, and product:on 6j25,C00 feet. Unfilled orders at the end of the rveek totaled 519.264.000 feet.

Forest Service Chief Retires

Appointment of Richard tr. NIcArdle as Chief of the Forest Service, U. S. Department of Agriculture, has been announced by Secretary Brannan. He tvill succeed Lyle F. Watts, Chief Forester for the 'past nine years, who announced his decision to retire from active duty on June 30.

Mr. \\'ratts' retirement from active duty as Chief of the Forest Service rvill mark the completion of a pultlic career service of nearly 40 years. He has headed the federal forestrl. agerlcy since 1943.

In reco.gnition of his outstancling public service, N[r. Watts, in 1950, received the Department of Agriculture's distinguished service au,ard "for distinguished and effective leadership in advancing the conservation of forest resources in the United States and internationallv."

A career government forester, Mr. N[cArdle has been a member of the Forest Service for more than 25 years. Since 1944 he has served as Assistant Chief in cl-rarge of Cooperative Forestry Programs.

McArdle's earlier governmental forestry service includecl the directorship of two regional forest experiment stations. He conducted important research lvork on fire control and on timber grot'th and yield. During a year's absence from the Forest Service in 1934-35 he served as dean of the school of forestry, University of Iclaho. He served overseas with the U.S. Army during \\rorld \\rar I.

Astoria, Oregon, boasts, of red cedar about 1865, which is a bathtub made of Western still in perfect condition.

Reedwood Ceiling Prices

(Continued from Page 4)

ceilings for individual producers at the highest levels at rvhich they sold during the period December 19, 1950 to January 25, 1951. During this period some manufacturers had increased prices after the outbreak of fighting in Korea. Otlers had not. The result was a distorted price pattern r.l'hich lvas frozen under the GCPR.

Twohy Out

In the July 1 issue of the CLM we ran an item about Rudie Henderson, of Ontario, Calif., r,vho formerly orvned a. retail lumber yard at Lone Pine for many years, and the monkeys he encountered on a trans-Pacific flight, the item being contributed by Arthur Tu'ohy, rvell-knou'n lumberman and lumber yard broker of Los Angeles.

Norv it appears that all is not r,vell in the Trvohv press agent department, the follou'ing letter having come to ou; attention. The Merchant expresses condolences to X[r. Tu'ohy.

i)ear Art:

You're fired. Despite your June 19th invoice covering no charge for press agent services for the'month of Jgne, you have failed miserably. Any press agent that can obtain space on page 42 rather than page 1 should be relegated into limbo.

\foreover, vou referred only to one monkey. What about the second one that hoisted my toupee and first used it for a beard before recognizing it as a hair-piece?

In addition, you asserted that we tvere but 600 miles ollt on the Pacifi,c. The facts are that \,\re \vere half n'ay L-,et's'een Harvaii and Wake Island rvhen this interesting ..'entu:-e occurred. Also, you failed to state the sex of the nronkey that took a shine to me. And further, a celebrity such as me can never be satisfied t ith a onecolrrmn head at the bottom of the page. If a press agent of mine cannot rate a screamer head across the top of a page he is a .rvoeful failure.

I regret the circumstances that r.recessitate my terminating your services.

Sincerely yours,

Forest Supervisor Appointed

\\ralter J. Puhn has been appointed to the position of iorest supervisor of the Cleveland National Forest rvith headquarters in San Diego, according to an announcement by Regional Forester Clare Hendee of San Francisco. His most recent assignment has been acting supervisor of the San Bernardino National Forest. Mr. Puhn succeeds Hamilton K. Pyles, rvho has been transferred to Forest Service Regional Office at Mihvaukee, Wis.

Lumber Ycrrd Fire

Fire damaged the planing mill section of the Glatts Lumber Co., Pasadena, on July 16. The loss included .rvoodworking machinery.

Moiling

ROUND5 LUMBER COMPANY

Speciolizing in KIIN DRIED REDWOOD

. Beveled Siding

o Moldings

o Pickets

o V-Ruslic Siding

o Chonnel Siding

. Ridge & Volley

o Den Lining a Dimension

o Finish

o Fence Moteriol

tOS ANGEIES PTANT & OFFICE S. W. Gor. Alomedo Blvd. & Del Amo 5t. P. O. BOX t5O, COmPTON Los Angeles Counly, CAIIFORNIA NEvodo 6-2363 o |rlhrmqrk l-8651

'Good Old Days" For Home Buyers Are HereToday, Survey Shows

By National Association o[ Home Builders, \Tashington, D.C.

ation of Homc IJuilclers and subsequent initiation ol' its nrany research and home development programs.

Today's house doesn't grorv "like Topsy," as it clid in many homes of 1'esteryear. More professionally designed houses are being built today than ever before by a responsible, progressive home builcling industry.

The last 20 years has seen the u'idespread advent of rnass produced economy houses and neighborhood development prorjrams in clirect contrast to the limited number of custom built houses erected cluring the depression years.

I)cmands of a rapidll' expanding U.S. population and the clefense program have hastened clevelopment of strearniined economic constructior-r methods for lou, cost l.rousing.

Here a:e some of the features of the 1952 home rrhich vour father and mother didn't find in the "House of 19i2":

The structural shell of homes today is smaller, but has better space utilization and is constructed of sounder, nlore durable materials. Much of the "gingerbread" or ornate exterior decorations have given u'ay to modern, simple and graceful lines.

Home buyers todal' get a much l>etter value for their housing dollars than home buyers of a generation ago.

Today's nerv home buyer nou' takes for granted rnany items of standarcl equipment rr,hich 'n'ere either uncleveloped or too expensive a fer,v years ago.

Luxury fixtures of yesterdal' are commonplace today. But so gradual and consistent has been the evolution in home improvement and construction that its constant progrcss is not apparent.

Dramatic events punctrlate the transitior-r period during the past t'rventl' years.

l)lastics, for example. have revolutionized the field oi fixtures and equipment. Norv rvidely accepted and used, they rvere unheard of in 1932-at least to the average person.

NIass prefabrication has arrived. Even prefabricated chimneys l.rave been developed for use, replacing ccstly masonry.

Aluminurn, a \rery expensive material in 1932, has been u'idely used in duct rvork, wiring, light fixtures, foil insulation, exterior siding, roofing, gutters, dorvnspouts, and in nails. The government temporarily is restricting its u:;e to the defense effort.

, There has been a great emergence of metals in house r:onstruction.

World War II research resulted in many scientific advances and the appearance of many new products rvhich have contributed directlv or indirectly to the betterment of today's home.

Certainly a notable development torvard better homes occurred in 1942 rvith the organization of the National Associ-

Color harmony, both inside and out, was virtuailv un-

They've looked ct Eevercl homes, decided this two-bedroom model ig iust the thing. The builder explcins the saleg contrqct aad its obligations to both buyer cnd seller, There qre no long-winded negotictions. A small deposit, generclly lrom $100 to $300, is lelt with the builder at this time. Severcl doys loter the couple is qsked lo cppear ct lhe olfices oI c title compqny to close the decl.

known in 1932. Norv it is a major factor in home decoration and design. Research has provided relaxing color schemes to produce brighter, more spacious effects. Many new types of paints are better, more permanent, and offer a wider selection.

"Row" houses have been replaced rvith manv stvles of

Ccn you offord to buy c new house? Probcbly so, iI you're regulcrly employed, This young couple checks their budget, decides q home is their Number One obiective.

OISEII .CARPETITER I,UMBER CO. A/4aldnl"

Douglas fir, Redwood and Pine

407 Commercial Center Street, Room 235

Ted Olsen BEVERLY HILLS, CALIF. BRadshaw 2-6651 Herb Carpenter

PACIFIC WESTER.N TUMBER CO. OF GALIFORNIA, lNC.

Douglcs Fir

PASADENA I

595 E. Colorqdo Ave. SYcomore 6-8869

L. A. Phone RYon 1.8t23

t17HOLESALE . Whife Fir .

Redwood

AR,GATA

820 G Streel Arcqtq lO60

Teletype Arcota 5l

BONNINGTON LUMBER CO.

Offices

Wholesole distributors of DOUGTAS FIR - REDWOOD - PONDEROSA cnd SUGAR PINE ond olher lumber producfs TO CAL//FORN'A RETA'L TNNOS

505-6-7 Morris Plon Bldg. 717 Morket 5t., Son Froncisco 3 Phone YUkon 6-5721

Eugene, Oregon, Office Preslon T. Coursen P. O. Box lo2l

Phone Eugene 4fi14

PONDERO5A PINE TTOULDINGS

QUAIJTY-It4ople Bros. Moul.lings ore unexcelled lor Uniloroity, Smooth Finisb" crnd Solt Texture. SERVICE-The patterns you wcmt, when you wcmt tbem. Prompt delivery to your ynrd FREE iD the loccrl trcrde orea.

"Ask Our Present Customers, Then See For YourseU"

{1003

economically produced homes. Monotonous efiects in developments of straight and parallel streets have beell replaced with winding drives.

Land planning has been developed to greater perfecttion and permits more artistic and practical arrangemetrt of houses on plots. Homes with lawns in a parkJike atmoshere have contributed greatly to community beautification.

Car ports-very uncommon in I932-have come into widespread use.

lfome interior planning has undergone some rather ladical changes. Rooms are no longer "chopped up" in box-like cells as in earlier days, but are "open planned" for more spacious living. Room combinations are now popular so that one flows without boundary into the other.

The dining room, for exampl,e, is norv {:equently combined with the living room-joining the much used area irt the limiting dining space. Combination kitchen-breakfast nooks have become popular.

Recreation rooms or "dens" are now commonplace, furnishing informal places for family relaxation, entertainment cr recreation. The old mid-Victorian "parlor," used oniy infrequently for formal occasions, has vanished with modern times.

Kitchens are now scientifically planned to save steps for the housewife through practical arrangement of buiit-in efficiency cabinets and equipment. Refrigerators, stoves, and even garbage disposal units are now installed by the builder-not a common practice in'32.

Space is provided for the many rtew appliances no'iv nithin price range of the average family-the dishwasher, ireezing unit, and the compact washing machine. In instarrces where space for these fixtures is not provided in the kitchen, it ss alloted in a nearby utility room.

Gone or going are the days when housewives had to carry clothes from a dingy basement laundry room or trudge down deep stairs to regulate heating systems. Those esselltial tasks are easier now with main floor installations.

Many kitchens now boast counter-type work areas used also for breakfast table use. Plastic, stain-proof sink tops are resistant to wear and attractive, easy-toJceep rubber, plastic, or asphalt tile has made the kitchen a much tnore comfortable place to work.

Exhaust fans remove food odors and vapors before they soil walls and smell-up the entire house.

Bathrooms are more practical today. Bulky fixtures have given way to compact units with a trend toward compartmental bathrooms. The "half-bath," now included in many homes, avoids "traffic" problems. Vanity equipment or table space has appeared more and more in conjunction rvith lavatories.

There has been a great increase in popularity of the shower unit installed with the regular tub bath. Copper pipe now used in plumbing has virtually replaced the old cast iron variety and permits longer life with less chance of rusting or corrosion

The materials and methods of construction have also greatly improved.

Now included in easily accessible areas is adequate storage space, sadly lacking in many of yesterday's homes rvhen attics, basements, and garages caught the overflow of per-

sonal e11ects. More closets are being built, efiectively utilizing space in providing essential utility and storage :rreas. Sliding doors permit easy-to-see and reach contents. Built-in furniture is used increasingly to give additional storage space through less expensive, custom tailored pices proportioned to meet the design and needs of the individual room.

Utilities have changed, too.

Hot u'ater systems are more ef;ficient, compact, autonlatic, and less expensive to operate.

\-entilation-heating s)'stems are smaller and more cconomical u'ith automatic or "push button" controls-a far cry from the huge old furnaces requiring vast quantitics of fuel and 'rvork.

An increasing number of modern heating systems are easily adaptable to refrige:ated air conditioning as well as warm air circulation. Forced air now distributes heat evenly so that feet don't freeze while upper portions of the body 51vsl1s1-n5 happened many times with unregulated gravity heating.

Radiant panel heating has come into widespread use. 'Ihe old fashioned, massive iron radiator has been lost in favor of n'all, floor, and ceiling outlets, intakes, and compact, built-in radiators. Room decoration and furniture arralrgement is easier for that reason.

Lighting systems are safer and simpler nowadays. Outlets for electrical appliances and lights are more generously distributed and.placed for usability instead of the conventional "middle of the room" light fixture and a limited number of u'all plugs. Fluorescent and indirect lighting have become common.

Windorvs have vastly improved in workmanship and construction, rvith built-in weather stripping providing better sealed rooms and preventing air leakage. Window arrangement permits mo:e light for practical use, as well as contributing to the design and beauty of the room and the hc-'use.

Many windor,r, panes themselves are now insulated. Dual purpose frames permit easy exchange of storm windows for (Continued on Page 50,'

The builder hce clrecdy crrcnged lincncing details. Here, the title compcny executive gdves the couple crn itemized list ol "settlemeni" chcrges, including qll tcxes, leeE, title insurcnce, cnd survey costs. The buyer pcys the title compcny the dillerence in ccsh between the sqles price <rnd the home's mortgdge.

We Don't Like To Say ft---j12|---

L. W. tleicDonald Co.

Ulnlaale Aualrez aad Sh4?ra+

Reprcsenting

Bcot Rlvcr Lumber Co., South Fork, Ccrllf.

Douglas Fir and Redwood Dry Pondcrosa Pine

444 N. Bedforrd Drive, Room 2O1Beverly Hills' Cqliforniq

Telephones: BRcdshqw 2-5l0lCRestview 6-2414

Good Old Days

(Continued from Page 48)

screens in summer. The number of picture 'ivindows has greatly increased.

Flooring is more comfortable and easier for the houselvife to keep. Asphalt as well as the mode:n plastic tile is 'rot' commonly used as well as parquet hardwood floors'

Roofing has become cheaper and more colorful through clevelopment of the asbestos and asphalt shingle whiclr itas greatly replaced older types.

Other features which have come into prominence :

Insulation, used only in limited quantity in 1932, has been developed for universal wall and ceiling use to keep houses warmer (and more economically heated) in rvinter, and cooler in summer. Due to the tighter and more efficient construction, one problem now presenting itself that was virtually unheard of in 1932 has .been condensation contrt-rl.

Dry wall finish has enjoyed a great upsurge in use. It now competes almost equally with wet wall (iie. plaster) interiors and provides numerous additional decorative cr-,mbinations. Ilome accoustics are better through use of .rtund absorbing "noise control" fibre boards in walls and ceilings.

Lumber Secsoning Assn. Meets

The Southern California Lumber Seasoning Association met at Mike Lyman's Grill, Los Angeles, on Thursday evening, July 10.

George Beckman, Precision Kiln Drying Co., Los Angeles, president of the Association, presided at the business session. There was a good attendance.

Wholesale to lumber Yrrds 0nly

Windows, Doors, Plywood, Moulding Wq hoye

TIIE COMPI.EIE WIIIDOW ['NIT Built Up With Screen cmd Bclcmce In StockWesterr Sizes

lfAtEY BIOS. -' SAllIl toilrcf

Phones

I;r l;::3:". EKbrook {-szoe

Norwalk Lumber Co. Hqs New Olfice Building

The Ndru,alk Lumf;er Co., Norwalk, Calif., had an open housb in= their new modern of;fice building on July 28, V) and 30 n'hich u'as largely attended. The interior of the office is finished in the different woods and building materials carried by the firm so that people can see how they look u'hen installed.

People are welcome to drop in and look over tl-re nell' office building. Geo. B. Geib and E. B. Barrett are the o\\,ners of the Norwalk Lumber Co.

Between 1934 and 1943 California has su{Tered an estimateti loss from fire of about 91 million board feet annuallv.

t. W. llocDonald

Ken Strowser

Jomes W. llccDonold

"Budget Racks" Now Availablc

Hardboard in small sizes displayed in a specially designed rack, is being offered as a new means of increasing the sales of hardboard for building material dealers throughout the' United States, by the Forest Fiber Products Company, Forest Grove, Oregon.

The display called "Butiget Rack" sold over one fourth cf its stock in the first two weeks it rvas put in a lumber yard in L)ortland, Oregon. The "Budget Rack" holds a total of 80 panels in t/s" and r/4" untreated Forest Board in sizes of 12" x 24", 18" x 24", 24" x 36", and 30" x 48" for a total ol 42O square feet.

According to Hugh Lineweaver, sales promotion <iirector, "the 'Budget Rack' does three important things for the building material dealer in addition to the profit he niakes on the small panels. It enables the dealer to stock small sizes r,vithout cutting and without waste. It saves selling time because it is a self-seiling racli with each piece la'beled and priced. And, for the first time it puts hardboard on display for the consumer and increases the sales of larger stock sizes."

Tests of small ready-cut fiardboard panels indicate a waiting market. "Customers bought the small panels for uses we had not thought of," Lineweaver said, "from replacing basement rvindorv panes to coffee table tops."

The "Budget Racks" are now available at Forest Board distributors throughout the country, or further information may be had by writing Forest Fiber Products Comi;any, 545 Pacific Bldg., Portland, Oregon.

Bocrd and Batten Datc Sheet

The historically favored board and batten wall structure of the West is achieving c:,nsiderable current popularity in building and home design. Today its usage consists of surfaced lumber as well as rough-sawn material, and several variations of structure are also effected.

Its economy in cost of erection and of material is as important to architects and home builders as its compatibility to so many contemporary structures.

Redwood became the standard material for board and batten construction in the West because redwood boards lie flat, without the tendency to cup typical of many other species. However, intelligent nailing and other precautions in application are necessary in order to achieve successful construction.

Recommended methods of application and further information on board and batten construction is detailed in a new data sheet, "Board and Batten Walls," which can be obtained from the California Redwood Association, 576 Sacramento Street, San Francisco 11, California.

Payrolls in the Douglas fir producing region of Oregon and Washington increa sed 226/o in the ten-year period 19401950.

Ol'etuaaaet

Bcrrney B. Kenoflel

Barney B. Kenoffel, 56, passed away on July 4 of a heart ailment. A native of Butte, Mont., he was associated with the lumber business for thirty years and operated the Valley Wrecking & Lumber Co. at Burbank.

He is survived by his widow, Mrs. Eva Kenoffel, four sisters and two brothers.

Funeral services were conducted in the Wee Kirk o' the Heather, Forest Lawn Memorial Park, Glendale, on July 7.

JOHN A. BUIDBAOH & OO

l|tlt llepresentativos For IDouglas Fir, Bedwood and PondeloEa Pine Lam

Phone TUcker 5ll9

I(night - Hilrrison, rrc.

Wholesole Pocific Forest Products

l3l5 Ecst 7th St., Room 329 Los Angeles 21, Cclil.

Tninity 9385

Teletype-LA 369

Orcnge County Fcir August l3-I7

The Orange County Fair is scheduled for August 13-17 inclusive at the nervly remodeled 17S-acre fairgrounds 1ocated on the former Santa Ana Army Air Base bet'iveen Santa Ana and Newport Beach.

Special attractions in the youth department will be the junior horse show on opening day, the livestock auction of Friday evening, and the school exhibits displayed in the model school house. The Boy Scouts of America will also participate. Cash awards are being offered the winners in the county, community and organizational feature exhibits. One of the top entertainment features will be the ostrich races. The racing ostriches rvill pull light racing sulkies rvith a driver in their unique performances. Bob Fullenwider is fair manager.

Douglos Fir Mouldings

Quality Lumber from the Finest of Mills Kiln Dried or Green

We Specialize in Sugar Pine Pattern Lumber

WANT AD S

Rate-Position wcnled $2.00 per column inch

All others. 53.00 per column inch

Cloaing daleg lor copy, Sth cnd 20th

MACHINER,Y FOR SAIE

SAWMILL, circular Belsaw, t[8" blade cap., 48'track.

RESAW AND BAND SAW COMBINED, Oliver, 38" wheels, direct drive, ball brng, model .f 115, like new.

RESAW, 48" Turner, 50 H.P., ball brng.

STICKERS-MOULDERS, Mattison, 8", # 229 ; 8' -lV', Americans, plain brngs.

PLANER, Yates, 39'x7", 2O H.P., ball brng, direct drive.

TENONERS, double enC, Wilken Challenor, opening 802 & 96'.

ROY FORTE

5760 Jefierson Ave., Hollydale (South Gate), Calif.

Phone MEtcalt 3-2562

RETAIL IU'NBER YARD FOR SAIE!

Located in the heart of rapidly-growing Contra Costa County. A small yard doing a huge business Grossed more than $825,000.00 in 1951.

Sales price includes all stock, trucks, machinery, and omce equip- ment. Everything in fine condition. Good lease. Illness of owner only reason for sale.

Priced at about $125,000.00, depending on inventory at time of sale. A very good buy-investigate. Ask for Mr. Lagiss.

CONTRA COSTA,REALTY CO.

P. O, Box 222, Lalayette, California Phone Lafayette 2222

Backed by Lifetime in Contra Costa County.

TIMBER FOR, SALE

Approximately l0 million feet of

DOUGLAS FIR TIMBER

Located in

S,OUTHER.N HUMBOLDT COUNTY Accessible to county r,oad. price

$6 PER TROUSAND

HUMBOTDT IANDS CO.

PHONE 4810

203 sth ST. Eureka, Calif.

WOODWORKING MACHINERY FOR SALE

GREENLEE DOUBLE END TENONER #545, 14, opening, c-omplete _with tenon heads, trim saws, scoring saws, Cope heads, !_q9! hog,ds, and many extras. New in 1951, used approx. 10O hours. Will sell for fraction of original cost or lease with-option to buy to financially accredited concern. Wire, write or phone C. G. EKSTROM MACHINERY COMPANY

1489 Casa Grande Street, Pasadena 7. Calif. Phone SYcamore 3-2800

MACHINERY FO.R SALE

Baxter D. Whitney 3ff' planer, Motor 10 H.P., S.tarter Box. Perfect condition. $850. A, CROCKER Box 404. Fillm,ore. Calif.

LEATHER LUMBER APRONS

Sturdy lumbermen's aprons made of top quality reclaimed leather, Iurnished in both single and double ply, approx. lVrx24" with or without belt and buckle. Special discounts to jobbers.

HENDRIE BELTING & RUBBER CO.

405 Towne Ave., Los Angeles 13, Calif.

Phone TRinity 7786

Nomes of Adverlisers in lhis Depcrtmcnt u:ing o blild oddress cqnnol be drvulged. All inquiriet ond rrplicr should ba cddressed lo key shown in tho odverll..m.nf

OPPORTUNITY WANTED

For man with wide range of Bay Area and Northern California connections. Top fight administrative and sales abjlity. Experienced in both retail and, riholesale lumber operations. Desires a position or repres€ntation preferably in the wholesale lumber field requiring initiative, ability, experience and integrity.

Address Box C-2055, California Lumber Merchant l0B West 6th St., Rm. 508, Los Angeles 14, Calif.

LUMBER OFFICE MANAGER AVAILABLE

loung man experienced in all phases wholesale lumber office management. Weil acquainted with Pine and Fir Sales. Fo,rmerly Assistant Sales Manager and Office Manager one of very largest Southern Oregon mills. San Francisco location sought. Available in mid-August.

Address Box C-2056, California Lumber Merchant 108 West 6th St., Rm. 508, Los Angeles 14, Calif.

SITUATION WANTED

Experienced lumberman wishes to locate in Southern Expeiienced in buying, selling and all phases of retail PAUL H. GRAVES

8805 Look Out Mountain, Hollywood 46' Calif' Phone GRanite 2015

POSITION WANTED

California. operation.

Married man, 29 years old, 9 years experience in the wholesale and retail lumber business as accountant and office manager. Qualified in preparing financial statements and cost work. Prefer Southern California location.

Address Box C-2053. California Lumber Merchant 108 West 6th St., Rm. 508, Los Angeles 14, Calif.

LUIITBER SALESMAN WANTED

by well established Los Angeles yard doing wholesale business. Must have lumber sales experience to retail yards and industrial manufacturers. Good job for right man. Write in giving previous experience and qualifications.

Address Box C-2057, Calif,ornia Lumber Merchant 108 West 6th St., Rm. 508, Los Angeles 14' Calif.

WANT A BUSINESS OF YOUR OWN?

We have scme fine lumber yards for sale, and will be glad to give you all the facts. Givc us a call if you are interested in being your own boss, If you want to sell lnsup yard, give us a ring.

TWOHY LUMBER CO.

LUMBER YARD AND SAWMILL BROKERS 714 W. Olympic Blvd., Los Angeles 15, Calif. PRospect 8746

WANTED

Experienced man to call on local industrial trade for large Los Angeles wholesale yard. Excellent pay arrangement.

Addre:s Box C-2054, California Lumber Merchant 108 West 6th St., Rm. 508, Los Angeles 14, Calif.

FOR SALE_ROSS MODEL T5 HT LIFT TRUCK

This machine has been completely overhauled and is in top condition.

Priced under ceiling.

STOLL LUMBER COMPANY UKIAH. CALIFORNIA

CUSTOM MILLING and KILN DRYING

McCOY PLANING MILL

3400 East 26Ol St., Los Angeles 23, Calif.. Phone ANgelus 9-8216

INDEX TO ADVERTISERS

* Adverliring oppeor! in olternqle i3suer

Acme Sqrh Bolonce Co.--,-,--.--..,-,..-,.----,--,,*

Americqn Hordwood Co..-..--.---..-----.---...-.-.49

Arcoto ledwood Co.

A$ocioted ltolding Co.-...-,--.--..,.,--,....-..-----*

Attocioted Plywood Millr, Inc......-.--.--.-..--.. I

Atkin!on-5tutz Co...-.--..-..---,,,,-.------,---------..-*

AtlontiG Lumber Co.-....-.---..----.-....--.--.--------41

Atlc Lumber Co..--. ----.............-.--.-----,..-.-.-.53

Bxk Pmel Compony.........------

Bqfer E Co., J. H.--,-........,...-.-..---.--..-----..14

Beover Lunber 5qler Co .----------.-,. --.-.--...---- |

Blitt & Goter lcmber Co -------,..-..-.--...--.-.*

Blue Diomond Corporolion.----..--.-.---,.--...---*

Bohnhoft Lumber Co., Inc.-----..-..-..-.--..-...-'- I

Bonnfnglon Lumber Co..--...-.--......-..-----.-------47

Brown Compony, Cloy-.....-.------..-.-.-.---.....----41

Bruce, E. 1..------.-. --.-..--..--22

Brurh Indurtriol Iumber Co.-------...--..-.---.-.-. *

Bunyqn Lumber Go.. ?oul...---.-----...---------'.--49

Bunr Lumber Co..--...........--..,--..-....-.---,-.-.-'.. *

Cdlwerqt C€ment Co.------...."-.--..-.-....-----..---55

Colifornlo Door Co.--,.------..---,---.....---------..--*

Colifornio Lumber Sqler Co.....-.--..--.....-.-.. *

Cqliforniq Ponel & Veneer Co.,--.-..-.--------..- 7

Colilornla Redwood Acrn..---,-.......--------.--'-26

Colito.niq Softwood tqler...--.--...-.-----..--.-'..-36

Cqrlow Co,-....--.-. .-.------.-'53

Cqrr & Co., t. J.---.--..------..-...------.-..-..--.---.- t

Cccqde Pqcific Co...-.------..-...-----'.-.-.-.---.--... *

Cetotex Corpe.otion, The.---..... --.---...'.-----.-. *

Chontlond & Arrociotes, P'W.--....'.-.'.'.'--..20

Chrirtenron Lumber Co..-...-..--'--'.--.-.------'...18

Clough, George.-.. ---.--'-..--34

Cobd Conpqny, T. 1,1... -----"-....------.-..--.-----.17

Coloniol Cedqi Co., Inc.-,---'. ..----.---..---------- {t

Contofidqted Lumber Co. --..-.-..-..-. ----.---.----'t3

Cooper-Morgm Lumber Co ... ..---....-..--..--....31

Cooper Wholerole lumber Co, W. E. I

CoorPender ! !ong----.-..---'--..--.-------..-..-.-...- 2

Cordr lumber Co..----.......---.--....-- --..-----.42

Cozby Lumber Co.---.,--...-------....---'-'....--------.'l

Croretl lumber Co.--..--.--,--....''-..---.--.-...---- tt

Curlis Compqniet -...-.-.-.-. t

Dolton, R.'W. t Co.....-.,...'

Dont i Ruselt, Inc.,,.....,--.,.,.----'----..-.-..-.--23

Dcvidron Plywood & Lumber Co'-.-.-..-O.B'C'

Dqvir Lumbir Co., Dove.'..------...----'---..-.-----'l

Dennir Lumber Co.,--.....--..,-.....--.-.-..-----,.---*

Derry Lumber Co., A1......--.----..--.--'.--.-.---'-. *

Diomond W Supply Co..---..-...----'..--..-.--.-.--'l

Donover Co., Inc.-------,,.-...-----.'.'.----'---..-----' !

Douqlo Fir Plywood Arsotiql'on-....-.-.... *

Eckrirm Plywood !' Door Co..--..'....-.--......--3!

Edgewood Lumber Co......----.-

Eeilr-Wolker Plywood & Door Co.---....-.-'- I

Eltiofi, F. W....--......,.....-.'...-.....-...-.---'..-..-'-*

Empire Redwood Co..-..-..-..-.--.,,-....--.----.--.-.-35

Emsco Plywood.... ----,.....--55

Ersley & Son, D. C...........-------,--.-----.--..-....41

Eubmk & Son, t. H.-.....-.,.-..-.,-.-.

Ev63 Foresl Products, Inc.--....

....-- |

Exthoge 5omillr Soler CC..-..-....-.-,--.-...- |

Fqirhent Lumber Co..--.-..-..--.-..--.. -..-,-,---,-.-- |

Fern Trucking Co.--..---------.,-,.-,.,..,.-..-.-..--.-..-*

Fir Door ln3tiute-- --------.... I

Fir-Tex of Southern Cqlifornio..-........-.....--. *

Fir-Tex of Northern Cqlifo.nio.....--------,---..*

Firk t lloron....-- ....---.-.--49

Flmer, Erik.

........,......-.........t 9

Fordyce Lumber Co........------------------.-.-----.---*

Forest Fibe. Producfr Co..-..----...--..--.-.....- I

Forerl Produ<lt Sole: Co..-

Fountoin Lumber Co., Ed.. ........._...33

Freemo t Co., Stephen G,.......--.--.-----------21

Gqfleher Hqrdwood Co...----.--...----.............. *

Gqmerlon & Green Lumber Co.-.......-------,55

Gortiq Trofiic Seni<e, B. R.....-.----------.,-,-. *

Gerlinger Corrier Co.-.---,,---..-,-.,..-.......------,5t

Getr Bror. t €o.-----.----...,.-......-.- -...--.------.--27

Gilbreoth Chemitol Co .---.....-...-------.-.---.----*

Golden Gqte Lumber Co..--,......--..-------------.29

Gorlin-Hording Lumber Co --.--..--,-.,-.-.-.--..*

Greot 8qy lumber Co., In<.-.,..-..--.------,-.---*

Hqley Bror...-.--.... -.-...--....50

Hmmond Lcmber Co.-.,,,.--,.-.-.,-.-------..-------.50

Hqll Co., Jmer 1........-------.--..-----.-,--......-.52

Honir Lumber Co., L. E.------.----.,-,-..---..--...-. t

Heberle & Co.,.R. J.---.--.,,,...--........------------*

Hedlund Lumber 5oler, Inc.---...-,---..------.--37

Hemmingr Iumber Co.,-,,-..... --..---.------.-.------.29

Heron Lmber Co., Int.....-----.-,--..-.....-.-.-.----52

Highlond Lumber Co.-,---.--.,--.-,,-.-,..--,.,.--.....-39

Hill lumber Co., Roy-.-,--.....-,--..-...---------.---.-15

Hiff E }tor?on. Inc..---...-...---..--..-----.-----.-.----12

Hobbr Woll Lumber Co....--.-.---..,-.-.-----......*

Hoftmon Co., Eorl.-.-..-----.,-.............---.--------.-*

Hogm Lvmber Co...-.----....---.----. -..............---55

Holmer Eurekq lumber Co..-..--..--..-----.--..-.-*

Hover Co., A. t.....-----,-.--...-..-.--...------------..*

Hyrfer Compqny.- .--..-.--.-*

ldoco Lumber Co.-- ....---........-....-..--.-----..-.--55

Inlond Imber Co., Inc..--,....--...-..--.....-.-.---31

Iniullte Co.--.---.-.. .-,-,-...--*

lvory Pine Co. of Cqlif...--...,--..-..-.....-....-.*

Johnr-ilonvllle Corporotion-..,..-----,-.-.---,-.-... *

Johnron Lumber Corp., C. D ......,..--.----..---.. I

Jordon Soh & Door Co., F. L.--,.....----...-.-37

Kelley, Albert A..-.-.-............-.....-.-.......-..-..-- |

Kendqll lwber Dirlribulor. ...1 5

Ki6y, Jlm-.-.---.-.,- .....-.-.-.. t

Kline & Ruf..-..- .-.--,.-..-* Xnlghf-Hqrriron, In<.-.....-....-.--------...-.--.....-..53

Koeht E Son, lnc., John W,...-,--.--.-.....--.-..-33

Kuhl Iumber Co., Corl H.---...,,..----...---------,. *

l. A. Dry Kiln t Storoge' Inc......-..-..-....45

AlqDonqld Co., t. W..-...-.--..-........--.....-......50

llcCollum, In<., D. D.--.-...----.-.-.-.-.-.---.--.----*

IrkCloud lunber Co.,. ..-...----....-.---_ *

AlcXlnney Hqrdwood

Corpotqtiotr------.-..--.-...-..-..-----.-......

\(ANT ADS

SMALL LUMBER YARD FOR SALE

Modern store and 90 ft. lumber shed, paved parking, traffic blvd.; handles hardware, paint, lumber. Mostly cash and carry business. Two can handle with part-time help. Did over S70,000 in 195f. Owner retiring. $19,500 full price, including stock and equipment.

See MANAGER, 10806 E. Live Oak Temple City, Calif.

CARRIER,S & TIFT.TRUCKS For Sole or Rent

Robert g,-...----.--..----------...-...,--.-... 4

Pqb(o Producla. lnc,.-.--.....------.-.........-..-.. *

Pcific Cort Aggregqtet, Inc.--..-.....-,--...... * Pqcific Fir 5oler.-....-.-.-.-.---..-.--.-.--......-......-.21

Pq.iic For$t Productr, Inc..---------.-..--.-....'.43

Pqcii< lunber Deolerr Supply, Inc..-----....55

Pxific lumber.Go.. The.-..--.-.-.-...-......-------. ;

Pocific Soler e Equipme.t Co.,--,,....---------.23

Paiftc Werf. tbr. Co. of Cclif., lnc......-..d7

Pocific Wlre Produclr Go..-.--..--..---......----.--.35

Podulq Lumber Co., E. A.-...-.-,..-....-----,.--. *

Pqrmino Lwber €o..---.---.-.-.......-......-.------17

Penberthy lumber Co..-...-.-...-..-----.---.-.......-.29

Permo Produclr Co.---.--.----------...-.-.-...---.-----. I

Ponderoro Pine Woodwork--..-..--.------.-..--.-.. t

Pope & Tolbot, Inc., lunber Div...--.-..-,,.--'t

Portlond Cement Atsociotion.-..---.-.--.-------. t

Preclrion Kiln Drying Co.-,-.----..--..-..-,.----..-- {t

Recdy Hvng Door ilfg. Co. of 3o. Cql..--. tl

R & E Lumber Co...-.---,-.--.-.-----..-----.-.--..-..--*

led Cedor 5hingle Bureou-.-..--.-.-,.--..-...---.. *

Rircl & Krure Lumber Co....-.-..---.-----..,,---..-. *

Ror: Cqrrlcr Co.--".....-.--.....-.--..-....-,.-......------ :t

Rocndr Lwber Cmpony.-.--------.

loy Forerl Produ<lr Co.....---...-...--.-...........-51

Rudboch & €o., John A.....-..-.....-.-.........---53

5 & 5 Lumber Co.--.---.-.---------------.,--..---.-...39

Smpron Co.---.-.

Soford Iurier, Inc..----.--.-...-..-.---......-..--

5o Pedro Lmber Co.--.------.-.-..-.-------...-..

Sqnto Fe Lumber Co.............-..........-.......... 5

Sierrq Redwod Co...-...-..--.-..-..--.--.--...-.---37

Soufhwellern Porflond Cmenl Co.--..-......- a Slohl Lumber Co., lnc.----,..--------.---.------.--* Sttrlon & 5n, E. J...----.-..-.--,-,..-....-....... * Slonton & gon, E. J.--------.----,-----,--,-..-,,,-- Il Stroble Hordwood Co ..,,.....-...-----........-....-'l Sturdee Steel Productt Co..-----.-....--------.--. I

Sudden t Chrlttenton, In.. Superior Lumber Soler---.-

lcomc Lumber tqler-.-...-..-.....-.-..----..-----.24

Tordy, Joe-....---.. ..........-- 2

Tqrter, Webrter & Johnson, Inc.-..-..-----.13

loylor Lumber Co., Reeves-.-..----------...--..-...39

lrlogle Lumber Co.....---..-.- ----......---...-.-*

Trinily River Lunber Sqlec Co..--.-..---....---. 'l

Tiopi(ol & Wertem Lumber Co...

Troxel Lumber Co.,5. A..-.-----

Twin Hqrborr lumber Co.-.--,..--............-.... *

Union Iunber Co...--....-.-..-........................ *

Upron Cmpony, The---.--.-----.---,-.-----..,.-..--*

U.5, Plywood Con.--.....-.--..-..-..-..,-.........-r Vo Arrdole-Horrir Iumber €o., In(.------43 Vo Oorling, Pefer J..-.--------...--.,...-......--..

Werf Coort tcreen Co.--..---..----,.--.-.--..--* Welt Coqrt linbe. Produclr Agen(y......

Coosl Wood:--.--.-.-----.-.....--..-.--....-...

Door od Sorh Co.--.....-.-.........-.-45 We5fe.n Dry Kiln.-.....--...-.-.-.,------.-----..--.....55 Wertern Hqrdwood Lumber Co..--.-.--...---..

Wertern lAill & lloulding Co.--..-..,.---..---.--32

custom milling, grading and drying. In transit. Half way between Los Angeles anil Long Bcach. Corner Rosecrans Ave. and Paramount Blvd. P.O. Box 27, Cleg5tater Station Paramount, Calif. MEtcalf 3-426fNEvada 6-3625

CAR UNLOADING CONTRACTORS

Experienced labor furnished to unload and sort lumber cars. O.P.S. printed rates upon request. Established 1943.

CRANE & CO.

r4t7 E. r2th st. TR.

Los Angeles, Calif.

EQUIP'UIENT FOR SAIE

lV'x4" MOULDER-Hermance f 1906-Complete with 15 H.P. GE Motor, 3 ph. 60 cy. 44O v. Starting compensator-relay panel and safety switch. Sound operating condition. A bargain at $1395.00. 24" AMERICAN SURFACER-2-Knife Cutting Head complete, including motor. Good operating condition. Real value at $450.00. 24" SMITH SURFACER-Complete with motor, condition fair, $29s.0o.

12" AMERICAN JOINER-Direct Drive-DC Motor, $325.00. CIRCULAR SAW-WOOD TABLE-Close out, $95.0O

ALLIS CHALMERS POWER UNIT-Mod. W-25 (' Bore, (' Strong-z0l Cu. in. Cost over $750.00. New-Never used' reasonable at $465.00.

SAN FRANC'SCO7, CAIIF.

BUYER'S GUIDE

SAT TRAITGISGO

Hobbs Wcll Lumber Co..

Holmes Eurekc Lunber Co........GArlield l-I921

Idcco Lumbet Co...... ..VAlencic 6-5777

Kirby, Jim. Wholesale trumber......SUtter l-8854

Eliae 6 BuI. ....DOuslcg 2-1387

OA K IAIf D - BERKE LE Y -A f, A M E DA

LUIUBEN

Earle D. Bander.. .KEUog 4-9842

Cclilornic Lumber Scles. ...KEUog {-1004

Gqmerslo d Green Lumber Co.....KEUog 4-6464

Golden Gcte Lumber Co. (Walnut Creek)...t1{16

Gosslin-Hcrding Lumber Co., Scn Lecndro .....Lockhqven 9-1661

Hill & Morton, Inc...... .ANdover l-1077

Idcco Lumber Co...... ..Olynpic 2-2{00

KElly, Albert A. (Alcmedc)... .lckchurrt 2-2754

Pccilic Forest Productg, Iac......TWiaocks 3-9886

LI'IvtsEN

Aaqelus Fir & Piae Salcs Co. ,""""Y[*3) r_rr,

Arcqta Redwood Co. (I. l. Rcc) ..WYoning ll09

Athinson-Stutz Co. (E. W. "Ed" Gould) .......Cf,pitol 4269

Atlcnlic Lumber Co. (C. P. Heary d Co.) PRocpoct 6524

Allcs Lunber Co. ..TRtaity 2l|26

BccL Lumber Co., I. Wn, .trDqro l-1116l

Bcugh, Ccrl W. (Pascdenc) .......RYqa l-6382 SYcaore 6-AA

Bercui-Ricbards Lunber Co. (4. W. "Aady" Donovca) ......MAdiron 9-2355

Bliss d Gctes Lumbcr Co. ......UNdcrhill 0-3{5{

Brom d Conpcny, Clcy ..............YOrL 1168

Brush Indusiricl Luabcr Co. ....IJNdcrhill 0-3301

Bums Luber Conpcny .....WEbctcr 3-5861

Cclilornic Soltwood Scleg ........C.f,pitol 2-0284 (Volstedt-Kerr Lbr. Co. oI McMinaville, Ore, Ccn d Co., L, I, (W. D. Duadag) PRospect 88{3

Cbcntlod cnd lssocictes, P. W. lXniuistcr 5298

Cheney Lumber Co. (Bums Lunber Co.) ...WEbgtcr 3-5861

Georoe Clougb .DUukirL 2-ZlI4

Cousolidctcd Lumbcr Co. ........Blchaoad 2ldl (Wilniagrton) ...NE. 6-1881 WilE, Tet. l-?.837

Coopor-Morgca Lunber Co. Willrcd T. Cooper Lbr. Co. (Gleadcle) CHcpncn 5-48fl!

Cooper Wholescle Lunber Co,, W. E. ..YOrk 8Zl8

Cozby Lumber Co. (South Gctc ....LOrcir 6-5121

Dcltoa d Co., 8. W. (Sca Mcrino)o", ^td l_2ltl

Dot & 8rgell, Sclcs Co, .ADamr 8l0l

Al Deny Lumber Co. .....ANgelus 08!i6

Dennis Lumber Conpcny .......BRcdghcw 2-5931

Donover Co., Iac. ........trDms l-{2$

Esslcy, D. C, G Soa ...IlNderhitl 0-1147

Fcirhurst Lumber Co. od Colil. (Los Angcles.Lumber , Iac.)... .ll.Adisa 6-9l3tl

FisL il Mcson (so. Pcscdcac) si*lTi: l:l#1

Eri& Flaner (Long Becch). .L.8, 6-52i17; NE 6-2t2{

Forcat Products Scles Co, (Inglewood). O8egoa 8-3858

Frruqa G Co.. Stepber G, (Bqlboc) Hqrbor 2024

Ed. Fountain Lunber Co. .LOgca 8-!l3I

Gotz Bros. d Co, .Blcbnoad 9178

Gorslia-Ilcrdiag tr umbcr Co. (loe Petrceh) ........lNgclur 3-6951

Hcnnond Lunber Conpcny ......PBospect 7l7I

Hsrir Lunbor Co., L. E. ...DUuLirk 2-2301

Hobcrlc d Co., B. J, (Compton) :.NEvqdc 8-EiS5

Heminqs Lumber Co...........NOncndy l-2143

I[ll G Morton, Iac, ............BRc&bm 2-*l?5

Ecrr notuca co. ..........:TSts:: 3ii:A

Tricngle Luber Co.. ..TEmplebcr 2-5855 PANELS-DOORS-SASH-SCREENS

Twin Hcrbors Lumber Co, .....ENterprise l-0036 PLYwooD-MILLwonr

WesternDryEilaCo............LOckhqvEn8-328{ Boy Plvwood Compcny"""' 'Glencoufi2-24t1

Westen Pinc Supplv Co. Cclitornic Buitders Supply Co...TEmplebcr 4-83&l inilwiitt.l-I:.-:. .....Ple'dmont 5-?322 Dicmoad W. Supply Co. ...KEllog rl-8{66

E. K. Wood Lunber Co.. ...f,Ellog {-8466 Emsco Plywood ...KEltog 6-{733 IIIRDWOODS Hogcn Lumber Compcny "" 'GleDcourt l-6861

Bruce Co., E. L.. .f,Euog 3-662 Uaited States Plywood Corp. .Tlivinocks 3-55{{ strable Hcrdwood conpoy....TEnplebcr 2-5584 West€ra Door 6 Scsb Co. ......TEmplebcr 2-8400 White Brothers .ANdover l-1600 E. K. Wood Lumber Co. ...KEllog tl-8{66

I.OS ANGELES,

HOIMEA EUTEKC LUNbCT CO. .MUIUAI 9I8I CRESOTED LUMBEB-POLES_PILING]-TIES

Hoovor Co., A. L. .YOrk 1168 Americca Lumber d Trectiag Co.. 'MAdison 6'5818

Ivory Pine Co. oI Cclil. (Monrovia)..Elliot 8-ll5l Bcxter J' H' 6 Co' ""'Mlcbigan 629{

Kcndctt

L-uab-er Co., J. p, - Viriinic Hcrdwood Co. (Moarovic) 4liott 8'!!!! (So Mcrlao) .........PYrcnid l-1124 Westen Hcrdwood Lumber Co' " "PRospccl 5l5l oGinca'plntir Lu-rji co. sAsH-DooRs-Mr,Lw9Br-scnEENs (B€v.rly rlillr) .BRcdshaw 2-5651PLYWoOD-IRONING BOABDS ossood.Roberrs................;;;;;-il; $::i'fj::,t:tjff","l:.........Y1fi*,*18:l#l

Pccilic Fir Sclu (Pcscdenc) ....sYome 5-4328 B:1f*;"Rt'".1";"a*f#?tJi)

cumberlcnd 3-3731

pccilic Lunber co., Tlc ...rr..:......york 1168 .ln*gi'*.ltf ir;;;;; ".. ... 5t#fil36il rcuc L||ruet so., II. .....IUr* llbu eatilorni<i'pcnel & Vencer Co. ......TBintfy 0057 Pccific Forcrl Products, Iac. (DicL LcFrcu.cbi),-^^ dliib- C"-p"ny .........Cfotuiy 2-OiSS TttcLcr IZ32 i^ii Co., T: M,' ...ADaE; l-lll7 ""6*"H:li3fJ#.:: 3."'i','?Lt:ii'ii""i''-"r, B*f":""$',*3jf% i;;;;; a;T?*;ili lel|l Popo 6 rarbor' rnc" Luber Did"iooPBo"p'"t 823r P:f;S:Ji JI"i'::"J""8';i%T:::] ::lfftrJt'ii88

B l! E Lunbcr Co. .... ...ulEbsior 3-8306 EliT"l'rij-"ri3i'biiii,-a c-p-*-''c;...-AD;;; a-5i6t

E. L. Rritr Co. (San Marbo) ........RYo l-8404 Eubcnk d Son,-L. H, (Inglewood) ORegoa 8-2255

SYccnore 6-3159 Hclev Bros. (Scnic Monicc) ........TExag 0-{831

Roudg Luaber co' (Long "'"i:lrnE::""r' 9:t98! H|*:?jf, fi,"'at:"" .. .. .t;il:illl 8:li3i

' Lons Bocch 7:2781 Koehl, Iohu W d Soi ...ANgelue 9-8191

Roy Forlt Produclc Co, (Vcn Nuvg) STcic 5-ll& McCalhim, tnc., D. D. ..........CApitol 2-5109

.VcnNuyg)STcic5-ll&

.TUcLcr 5ll9 Mqple Bros. (Whittier) .Whittior {-{{103 ry) ........TOpcu 2-1070 Mcitin Ptwood Co. .ADcns 3-8166 .... .....8lcbnond ll4l Multnonc:b Ptwood Corp. .....OBegou 8-3726

.........ANgclus I-{144 Nicolci Door irtls. Co. ............ORe9on 8-3726

........IlNderhill 0-lZBl Pccitic Lumber Declers Supply Co., Iac. (Hcrbor

..A"Dqma {-9211 Ciry) ...EDi1h- 1156;- Lomilc- 1156 ... ....A"D--g 'l-9211 Citv) ...zElith 1156; Lonita ll55

.TAiDity 8844 ptvwi6a Los Auseleg, Inc. .....ANgelug 2-2104

........PRorpcct ll08 Beadv Huacr Door Mls. Co.

.......WEbstir 3-0i127 oI So. Cq-t. (Burba;L) ...ROckwcll 9-320t

nc. ...ANgelus 9-723I Roddis Cclilor;ic, Inc. ..LOgqn 5-8ll{I Co...-.LOgqa Q-!!l! Scmpsoa Co. (Pcscdenc) ......SYcc1q9rc -3-!Q6

er Co....._LOg@ 8-2375 (Pcgqdenc) ......SYcqBor. 3-llF5

........IlNdeihill 0-t9t!4 BYcn l-6939 Sinpgoa Loqsing Co. .......PRospect 9{01

.PRospect 6521 Soqlbwest Plywood Corp.

...TBiaity 2282 (taqlewoodi .......... .ORegon 8-{058

...YOrlc 1168 Stiat6n 6 Son, E, I. .ADcro i!-921I

.Blchnond 7-0505 Uaited Stctes Plywood Corp. .....LOgcn 8'3lll (Bevcrly HilL) United Stctes Pltrwood Corp, BBcdshcw 2-4:153 (Glendcle lrei) ..................Cltruc {-2133

H.......Blchnoad 53(F Westem Cugtom IWll, Inc, .......ANgelus 2-9U?

.NEvcdc 6-2363 West Coagt Screen Co' .IDqmr !'!!08

.........DUnkirk 2-3080 Wecten Mill d ltouldiag Co. Lorcla 8'Q!l!

.........Ai{gotur 3-3801 Zeegncn Plywood Co. ..LAlcrycttr 0175

TEXTUREII PAIIELI]IG

(s0LrD REDTT00D 0R lt(luGrAs FtR pryll00D)

CAlI BRIlIG EXTRA PR(lFITS F(lR Y(lU !

IHE ORIGINAT

Pegged qnd lextured for becuty...tongueqnd grooved for convenience. 9olid Redwood paneling.

Builders, contrqctorsr orGh. itecfs, specify Etchwoll for drqmqtic efiecls.

DISTRIBUTED IN THE FAR WEST BY THE FOLIOWING WHOLESAIERS:

Plywood Los Angeles

Los Angeles, Golif.

Davidson Plywood & Lumber Go.

Los Angeles, Cclif.

Dqvidson Plywood & Lumber Go.

5nn Froncisco, Cslif.

Dovidson Plywood Inc.

Son Diego, Colif.

Dovidgon Plywood & Lunber Co.

Sdlr toke Giry, Uroh

Bcy Plywood Compony Oaklond, Galif.

Ccpiiol Plywood Socromento, Calif.

Plywood Portland Portlcnd, Ore.

Plywood Tccorno Tocoma, Wosh.

Beouriful 3-dimensionol plywood with ook hqrd rqised groin surfoces. Eosy to instsll, eosy to moinloin, Etchwood is the populor, origincl textured poneling. You cqn see qnd feef the difierence-!-

HUNDREDS OF USES:

Living Rooms

Librqries

Bqrs

Hollwoys

Reception Rooms

Schools

Slores

Cuslom Furnilure

Dining Rooms

Gqme Rooms

Dens

Oftices

Restquronls

Club Rooms, elc.