Y STOCK

Son Jooquin Vqlley Hoo-Hoo Promotes Nqtionql Wood Progrom

The lumbermen' fraternity of the San Joaquin Valley, namell,- the Hoo-Hoo Club, is doing their pari in the Nitional Wood Promotion program in a unique way.

They decided that if you can sell beer, razor blades, soap and what have you, by directing: your advertising, with animated cartoons and colorful pictures, to the children, *lyb.. they could sell the lumbei industry the same way.

Thls group of lumbermen formed the Kitty Kat publishing Company, designed, illustrated and published a children's story of the lumber business "OUR DADDY IS A LUMBERMAN." This is, a hard cover type book with 24 beautifully colored illustrations showing logging, a sawmill, trucks, a forest fire, a retail lumber vard, usei of wood products, etc.. followed by a story ;n chitd-titce language, telling the processes a tree must go through before-it 6ecomes a beautiful, useful wood product.

_ Wally Kennedy, the leader of the group, says, "We have been swamped with letters from children, schools and libraries, asking how they can obtain the book. All I can say is, 'Ask your nearest lumberman.' This project is nonprofit, and we can't afford to give them away. The only way we were able to do it at all, was that we have a lot of lumbermen giving their service and not asking for pay- ment until we have sold the last book."

The little book has been sold in all of the United States, Canada, and many other foreign countries. It has been used to stimulate public relations, customers and as a nucleous for National Forest Products Week activities. The books sell for $28.00 per 100, which is the minimum amount that can be shipped. Orders may be mailed to the Kitty Kat Publishing Company, P. O. Box 815, Fresno, or to San Joaquin Hoo-Hoo Club No. 31, 1833 Broadway, Fresno, California.

Boshions Buy Costro Volley lumber

Clarence Elsworth and Bob Wilson sold their interest in Castro Valley Lumber Company, 2495 Castro Valley Blvd., to Ralph and Arnold Boshion on June 5. Both Elsworth and Wilson, who built up a thriving do-it-yourself and home improvement business, plan to retire.

Both of the Boshion "boys" have spent their lives working with lumber, Ralph rvith more than 25 years in the retail lumber business, and Arnold in contracting. Ralph began his career with the old Lincoln Lumber Company in Oakland, remaining there for 16 years until the firm was shut down; he then spent four years with Fairfax Lumber Company, four more years with Interbay Lumber Company, and for the past year had been selling for Warm Springs Lumber Company.

For t01{G Dimension and limbers

Select Slructurol & Gonslruclion & Btr Cuttings

Member los Angefes Chombet ol Commerce Associote l+/,ember So. Cofif. Retoif Lumber Assn.

WE SELI ONIY TO RETAIT LUMBER YARDS AND LU'IABER WHOTESATERS

Remodeling Gets Big Assist

Quick answers and a helping hand for all types of remodeling questions are much easier to find this year. This happy situation is proving a big help to both the home handyman and the professional remodeling contractor, as well as their local retail building material suppliers.

It is the initial result of a new type of nationwide audio-visual sales training program being conducted for several thousand retail dealers and salesmen this sumnrer by Georgia-Pacific Corp., one of the major U.S. plywood, lumber and hardboard manufacturers.

The berlefits cover all types of remodeling materials, including tie-in needs not made by G-P, plus financing, planning, remodeling ideas and how-to-do-it instructions. The latter includes application methods for the new "family proof" decorative hardwood plywoods that need no finishing. All are available at G-P dealers.

Developed by Georgia-Pacific's sales training experts, type of "sumnter school" for retail dealers and their centered around a "talking book."

The "students" listen to a teacher-comnentator via a record player and, at the sanre time, read a coordinated with illustrations and words that follow the teacher's voice.

the new staffs is portable textbook

It is said to be one of the quickest, easiest and most effective sales training methods yet developed. Snappy sessions last only a half hour, yet "students" have been passing an accompanying final exam with unbelievably high marks, G-P officials report.

Within two weeks after start of the summer training program in June, G-P was able to report requests {or the course from retail dealers coast to coast.

The first school of its type in the industry, the program started with special training sessions on all phases of remodeling for Georgia-Pacific's own sales representatives operating out of the company's major distribution centers in 67 key U.S. metropolitan areas.

This highly-trained staff, in turn, is conducting "talking book" sessions at individual retail dealerships across the nation at no cost to the dealer.

Latest sales techniques, aimed at aiding both home and commercial remodeling customers, are an integral part of the course.

Coupled with the remodeling training program is a long list of new dealer sales aids, including brightly colored pennants and placards stressing the "New Faces for Old Rooms" theme, radio scripts, free ad mats, home improvement plan booklets, product samples and related materials.

This latest "talking book" course centers around decorative "family proof" hardwood paneling, but also touches on related remodeling needs. It actually is the third in a series of such talking textbooks issued this year by Georgia-Pacific as a part of an intensive training program for its own as well as retail dealer salesmen.

Talking book No. 1, issued early this year, covers fir plywood sidings and paneling. Included are grades, qualities and uses ranging from siding to cabinetwork.

Surprising to many new salesman (and customers) in the plywood field is one of the textbook's sections dealing with required G-P quality testing that includes boiling, baking, steaming and even freezing to make sure that veneers and the various special paint-saving ovcrlays are permanently bonded.

Talking book No. 2, center of a similar nationwide G-P training program in late spring, covers fir plywood for structural and special uses.

Using the same audio-visual quick-training technique as in the currellt remodeling "school," several thousand retail salesmen and managers were updated on key plywood grades and their best uses, new methods of floor, roof and wall construction, panelizing, special uses of G-P overlaid plywoods, advantages of new premium glue lines, and special quality marine plywoods.

IBMG Torqnce Complete New Dry Kilns

Retoil building moleriols deolers ocross the notion ore toking o new lype of oudio-visuol ttolking book" soles troining this summer io boost soles ond service to remodeling ond olher cusfomers. lt is being sponso.red 9nd 191' ducted by Georgio-iocific Corp., the notion's lorgest plywood moker' This tvoicol scene, shoivinq o 25-minute oudio-visuol soles troining session on decororire hordwood woll-poneling, is in o J. W. Copelond bronch yord or 9450 S.E, Foster rood in Portlond, Ore, Pictured listening io fhe teqcher-commenlqtot on o r."o.d ployer while lhey con scon lhe coordinoted illustrcted textbook ire (from lefi) Dole L. Volger. Wolly Moore, Yord Mgr. John Pedler ond Jock Horlmon, o speciolly'troined Georgio'Pocific representolive' The unigue feoching method is'soid fo be omong the fostesl ond eosiest yet developed'

According to Don Jewett, general manager, Independent Building Materials Co., Torrance, his firm completed construction of tw-o additional dry kilns which will increase the firm's dry stock capacity more than 50/o. The two new kilns will be placed in operation early this month which assures in excess of two million board feet charge at the modern redwood plant. "This improvement was completed to take care of the constantly increasing demand for our dry stock," said Mr. Tewett.

Quality Lumber with Reliable Service

DIRECT SHIPffIENTS

Ponderosa Pine ' Sugar Pine White Fir

Incense Cedar and Engelmann Spruce lmported & Domestic

All Species . ( TopGluolity...

GomplereStocks...

HARDWOOD LUTIIBER PRODUCTS

For the Deoler Trode

Sugor pi* goo;s ond Uppers

...WholesoleOnly

...DirectShipments

NEvoda 6-1009 o NEwmork l-7137

"liake ld,AX Your Source ol Supply" 20{14/D 5. Alomedo St. long Beoch lO, Calif.

Dil9,?t ll ouRsrELER srlii'rJnt, ll rutYlBER pRoDucrs, rNc. 15208 Roymer St. . P.O. Box I l0 o Von Nuys, Colif.

[,:T ll sTERRA LuMBER siJir' ll AND PrYwooD, tNc. al -

STore 5-l 196 TRiongle 3-2141

NOW AVAILABLE

The 1961 "Notionol Forest Products Week" Rubber Stomp NATIONAL

This otlroctive rubber stomp con be yours by sending o check for $2.O0 to lhe following qddress:

H. W. Koll, State Ghairman of Southern California HooHoo 1707 West 49th Street, Los Angeles 62, Calif.

This price includes stomp ond green ink pod. Wide spreod otfention wos oroused lost yeor of the oppeoronce of this imprint on outgoing moil.

The Gurse of Drink-Up to Dcrte

I've followed the hearse of all my hopes, I've buried them one by one; Gaze on me, and you shall see What the curse of drink has done. I had a wife, and child, and home, And now I'm all alone.

Oh, Gawd ! I should never have taken that first Insidious ice cream cone.

But I was so young and my friends they were false, "Just one cannot hurt you," they said. So I started that night and look at me now !

Oh Gawd ! What a life I've led.

My mother said, "Willie, lay off that vanillieThem phosphates will lead you astray; The Devil himself is in sarsaparillie, And his den is them fountains so gay."

But fool that I was, I just laughed her to scorn. "I can take it, or leave it alone."

And I drank that same day a chocolate frappeOh, Gawd ! If I only had known. That was the end of my downfall, my friends, From there it was easy to flit, Down the pathway of vice, to the pineapple ice, And the hellish banana split.

But one day an angel came into my life, "f believe in you, Clarence," she said. And I loved her so dearly, for one long year nearly, A temperate life I led.

And a baby came, as babies will, And grew to a babbling child, But I longed all that time, for the iuice of one lime And the thought of it drove me wild.

And I fell one day in an ice cream den, And I slinked with a sinful slink, And I staggered home at the close of day, The victim again of drink.

That awful day is a fearful dream, That will last till the day of my death.

'When I kissed her, my child cried in accents so wild, "You have raspberry crush on your breath."

That was the end of my happy home, And now I am all alone.

Oh, Gawd ! I should never have taken that first Insidious ice cream cone. What's to become of this wreck of a manThis pitiful, broken reed ? "Another frappe, with a straw, I say !"

Oh, Gawd ! What a life I lead !

He Couldn't Understqnd lf Either

A lumberjack with a broken leg was taken to a hospital in the northern woods, and after the leg was set the nurse asked him how the accident happened.

"You see, ma'am, it was this way," he replied. "f was sky-hooking for the Weyerhaeuser gang, and I only had one ground mole. He sent up a big blue butt and she was heavy. I saw her yaw, and hollered for him to throw a St. Croix into her. Instead of that the blankety-blank idiot gave her a sag, and gunned her, and she wopple-jawed round and cracked my pin."

"I don't seem to understand exactly," the nurse said.

"Neither do I," replied the lumberjack earnestly. "The blame fool must have been crazv."

The Recentness of Bothubs

Time makes a lot of changes in our views.

Instances: The luxury tax now in force makes one wonder, sometimes, just what luxury is. Take the bathtub. The State of Virginia laid a tax of $30 a year on all bathtubs in 1843. But while pursuing the history of bathtubs, some other wonderings are raised. The medical fraternity denounced the bathtub as dangerous, in L842, t}:e year the first one was built, and said they were bound to result in the whole category of zymotic diseases. As a result of pressure by the medical fraternity the Philadelphia council in 1843 considered an ordinance prohibiting bathing between November 1 and March 15. And in 1845 Boston made bathing unlawful except on medical advice. Now some hundred years later, bathing is not considered a serious calamity,

Cqloveras Aids in Promotion

Calaveras Cement Company, a I)ivision of The Flintkote Company, has become an active member of the Portland Cen.rer.rt Association, a rrational organization which has as its aims the improvement atrcl extension of the uses of portland cement aud concrete.

Calaveras president Wm. Wallace Mein, Jr. said the company is budgeting "large sums" for the Associatiott atr<1 its work "as a servicc to the constructiotr inclustry."

The Portland Cement Association, with headquarters in Chicago, nraitrtains the largest au<1 nrost completely equipped laboratories in the world devoted exclusively to research iti cement and concrete' It mairltains a field staff of 400 eugineers who render free technical service to engineers, architects, contractors, pul->lic officials and other users of cement.

The Association also publishes many technical and semi-technical reports and produces numerous scientific films about the use of cement and cotrcrete. As a recognized world leader of specialized research in its field, the Associatiou serves as a national clearing house of infolmation on all aspects of cement use.

Mein said that in addition to supporting the Portland Cement Association, Calaveras will contir-rue to maintain its own technicallytrained field staff and its own product and research laboratories at San Andreas, Calif.

New For Mosonry Surfcrces

Perltex Prep Coat is an unusually attractive new coating designed for spray application to cover defects on masonry surfaces. It primes, fills, and textures. Can be used on exteriors; also on interiors below grade where condensation is a problem. Masonry paint may be mixed integrally with Perltex Prep Coat, or it can be painted after application. Packed in 25-pound bags. Available nationally in medium and coarse textures to match Perltex Spray Surfacer textures. Write Western Mineral Products Company, 4725 Olson Memorial Highway, Minneapolis 22, Minnesota.

FREE Automotic Profit Chqrt For Our Reoders

Precision Equipment Co. has announced production of an automatic prolit chart a device every businessman needs. This nerv invention provides a means of figuring profits or establishing a selling price speedily and accurately.

For your free Profit Chart write on your business letterhead to Precision Equipment Co., 4411 N. Raveuswood Ave., Chicago 40, Illinois and be sure to rrreutiou the nanre of this magazine. To those of our readers r,vho do not qualify as a business executive to receive a free profit chart, Precision Equipmcnt Co. will be pleased to seud one for 50c.

Mqsonile Will Promote Concrete Form Boqrd

Expanded promotion and sale of concrete form board is planned by Masonite Corporation, according to Earl W. Hadland, general merchandise manager, who announced the appointment of William J. Matteson as marketing manager.

\A./ell-versed in the construction of concrete structures by his engineering training and field experience, Matteson joined IV{asonite af ter operating his own business, in which he developed a product for forming concrete joist construction. Previously for six years he sold concrete forms for Sonoco Proclucts Co., and in the preceding three years he was a field engineer for the Portland Cement association.

His headquarters will be in the compauy's general offices, Chicago.

Filon Plosrics Appoints Six Firms

Operation of the chart is cxtremely simple. For example: If you buy an item at $7.50 per dozen and wish to figure the selling price cach, at a profit ol 40/o, you merely pull an inner tab up until $7.50 appears under the column heading "Cost per d.ozen." You will instantly find your answer "$1.04," urrder the column heading 10%. Similarly, if you wish to 6gure profit on your cost instead of selling price, the operation is just that simple results are accurate. Complete instructiorrs are included with each chart.

Appointment of six firms to the growing distribution network of Filon Plastics Corp., Hawthorne, Calif., leading manufacturer of fiberglass reinforced plastic panels, has been innounced.

The firms are: Cooperative G.L.F. Exchange, Inc., Port Jervis, N. Y.; Dealers Wholesale Corp., New Orleans, La.; Georgia-Pacific Corp., Great Falls, Mont.; Scranton Brush Co., Scranton, Pa.; Southern States Cooperative, Richmond, Va., and St. Onge Aluminum Co., Shawinigan, Quebec, Canada.

Each firm will stock and distribute Filon's complete line of panels for use in residential, comnrercial and industrial construction.