Specialists in 0uality lmported Hardwood Plywood Retirement Housing Market Book

Potential Covered in

A CONCISE, complete "Builder's A Guide to tire Retirement Home Market" that describes how any home builder or builder-dealer in any location can put together his own program is available from Douglas Fir Plywood Association, Tacoma 2, Wash. Charge for the book is 50 cents.

The tightly-written, well-illustrated volume is divided into seven sections. It was developed with data collected from research- and from builder experience in all areas of the country and includes a set of study nlans for House of Freedom, the sucieisful retirement demonstration house developed bv DFPA and the American Association of Retired Persons for the White Ilouse Conference on Aging.

The book provides up-to-date information on this big market and how to pinpoint it in any area of the country. Survey results provide detailed information on what buyers want in a house and in neighborhood and comrnunity facilities. Suggestions for locating land are specific and practical. Selling methods and financing opportunities are explained and lists of sources for aclditional information are included. currenetly operating from an existing building on the premises. Recent additions to the operation include a new "Champ" lift anh a new delivery truck.

The lfouse of Freedom project, rvhich sprang from a conference of experts called by DFPA last November, is outlined, along with the results of questionnaires answered by White House Conference delegates.

The publication is topped off with a list of eight areas in which DFPA will offer specific promotional assistance to builders interested in tying in with the association's retirement housing campaign.

Jim Pedersen was formerly associated with Brentwood Lumber Company and Floyd Pedersen has been identified in real estate and construction in Brentwood, Sacramento, the East Bay and Lafayette for the past 25 years.

To Sell 'em, You'Ye Got To Tell 'em !

A self-displaying, self-selling, self-packaging hardboard wainscot kit has been introduced by Forest Fiber Products Co., Forest Grove, Ore.

Modern Kitchen & Building Supply Plqns Exponsion

A new showroom and added warehouse space is in the offing for Modern Kitchen & Building Supply, located

This sevcn-section on Highway #4 two miles north of Bre_ntwood, according to owner Floyd Pedersen.

"Builder's Guide to tfte Retiremenl Home Morket" represents the result of inlensive study by the Douglos Fir Plywood Associo?ion ond describes how o builder in ony seclion of lhe country cqn enler lhis growing field. The publicorion is ovqilcble from DFPA, fccomo 2, Wosh. Enclosa 50 <ents.

Pedersen and his brother, Jim, recently started the retail yard and are

The kit sets up as a display, telting customers that it contains everything to wainscot 16 running feet of wall space with four 48" x 38" pieces of /s" new Forest Sandalite decorative wall paneling, l6 ft. of special plastic molding and nails.

The new Forest Sandalite product in the kit is a colorful, decorative hardboard panel which is pre-decorated and pre-finished. It consists of white, grey and blue particles in a scatter mosaic design imbedded in a popular Forest Sandalwood neutral, light blond background. Sandalite has a sealed, tempered surface, which resists bumps, nicks, and cleans easily.

The Forest Hardboard Wainscot Kit is constructed so that it folds up and the customer can then put it in the back seat of his car and take it home for application on his wall. Instructions on how to apply the panelirig are contained on the carton.

ART SAYS: "Whg not make our centrallg located uarehouse vour source of supply-reduce gour imsentorg, increase your sensice and louer Eour cost of doingbusiness?We &re &s close as gour telephone." . .. Art Reysa has been representing Mason Supplies for more than 17 years in the Southern California trade area.