I(|(|I( F(|R THIS BRAI{D When You Buy PRESSUNE TREATEII TUMBER

Simultaneously, we believe, we strengthen our selling."

The company's sales force has been expanded to about 350 through recent diversification and is being tailored to intensive selling and personal service. "Previously, each salesman sold only a few of our products and called on many customers; now, most Weyerhaeuser representatives will offer broad lines of products," Weyerhaeuser .explained. "And the territory covered iry each man will be smallei so he catr be of greatest assistance to buyers."

Wood products division is the name of the new unit. It comprises the former lumber and plywood division with production from 14 West Coast sawmills and 5 western Plywood olants : Silvatek division with 8 westirtt and southern plants producing hardboard, particle board, Ply-Veneer and fabricated parts ; the Roddis division with 8 plants in the East, Canada and Costa Rica producing hardwood lumber, veneer, plywood and doors; the industrial woods parts department, and a nationwide system of warehouses and distributing yards.

The well-known Weyerhaeuser name will identify all the wood products with the exception of Roddis fire doors and standard doors. Similarly, brand names such as Craftwell prefinished paneling, Weytex hardboard, and 4Scuare-factory-seasoned lumber will be retained. Not affected by the consolidation is the pulp, paperboard and container group and the Weyerhaeuser lumber and building material stores in the Midwest. SimilarlY' the expanded Rilco division, which produces iaminated beams and other engineered structural products, will continug t9 function separately as will the bark and fiber products oPerations.

"Our basic objective is to suPPlY our customers retail lumber dealers and industrials who remanufacture our materials with the kinds of products needed, when theY are needed," Weverhaeuser commented' "We are locJlizing sales resp-onsibility to.provide our customers taster' more nelpful service by establishing 7 sales regions with -30 sales areas within those regions."

He emphasized, however, that while the'new sales structure already has been completed, actual reorganization in the field will be on an area-to-area basis over a period of months. "Meantime, Weyerhaeuser salesmen will continue to serve their present customers," he reminded buyers.

Management members of the wood producti division, in addition to Wey- -erhaeuser, include: John L. Aram, vice president-marketingi Jon. R. Titcomb, vice president-manufacturing,