COPPER]IAIE "250''

Type

Nqtionql Insulqtion Month

ls Soles Boosler

NATIONAL INSULATION MONTH, wl.rich l.ras its first observance in September, is a golden opportunity for builcling material dealers to capitalize on nation-wide pronrotion, E,dward R. Murphy, managing director of Vermictrlite Institute of Chicago, declared.

"The interest already shown by the working press of the natiou has been most gratifying," N{urphy continued.

"Dealers should follow this up at the local level with articles about insulation. which thev can obtain from their srrpplier. It's a wonderful opportuniiy to educate the public :rbout the enormous returns that accrue from an investment irr insulation. llow else can the average man get over 200 l)er cent returll per rnonth on his money ?"

This is the lirst time in history that a r.ratiorral el{ort has been made to give the insulation irrdustry the recogi.rition it deserves, Murphy added.