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without the red tape of his departmentalized big mill competition.

- In discussing some of the more obvious chang-es occurring within thJindustry, Pfeiffer noted: (1) In 1959.alone, the"re were four times as many mergers and acquisitions a.s during the entire previous 10 years. (2) More- products will move-from a commodity nature to a specialty nature; as lumber products become more tailored to end uses (componentsietc.), there will be a tendencY on the part of the inanufacturer to market and promote these products to the end-user. (3) The end-user will continue his p-ressure to get to the producer on a direct basis;-prefabbers, mob-ile home manufacturers, tract builders and large industrials already buy appliances and all other materials on a direct factory basis -right now. (4) Larger lumber companies will tend to rely more and more on their own seljing iorce. Meanwhile, the smaller operators, the wholesaler's source of supply, rvith limited timber reserves is forced into competitive biaaing on Forest Service timber. The dilemma he faces today is the fact that stumpage has risen- over 100/o since the end of WWII-and no comparison of lumber'prices over the same period is needed to spell out his problem there.

- Although admittedly somewhat grim in his outlook for the wholesaler, Pfeiffer felt that the wholesale lumber industry-through its flexibility and even through the possibility- of a series of mergers within itself (the merging of a group of wholesalers into one large National concern)could and would surmont the distribution obstacles ahead.

And as many N-AWLA members were observed placing their reservations for next year's 70th Annual Convention right after the final session, we surmise that they also share the latter belief I

Artist's skelch of l0-slory building now bcing con3trucled in Chicogo for rhc illqsonite Corporotion, The company, the pioneer and world's lorgesl producer of hordboord, expocls to move in by the :pring ol 1962. Of reinforced con' crete consfruction, the rt/losonire Building will hove exterior walls cbovc thc second foor of qnodized mullion windows ond white Vetmonl morble spondrelr. fwo-story high columns will mork lhe exlerior of rhe iniriql fioors, which will be clcd in dqrk grcnite ond udrite mqrble. A. Eprrein ond Sonr, lnc, ore lhc engineers ond orchilects, George A, Fuller Co., is the ganerol con|rocfol.

Terrible Twenties Dig Up Oioi

The 42lst Terrible Twenty tournament rvas held at Ojai Valley Inn and Country Club, June 16, with Cliff Simpson acting as host. It was a beautiful day, the course was in excelfunt shape, and-despite our heading above and the fact that it was also Ladies Day-remained so following play. - Mrs. Edith Osgood ran the Ladies tournament which was very well attended.

New member, "Cam" Johnston, 77-ll-66, won the low handicap bracket, beating out another new member, Dick Maxwefl, 78-9-69, by three strokes. One of the oldest members, Clarence Bohnhoff, won the high handicap bracket, 87-r7-70.

July's meet at Wilshire, date to be announced.

Wood Commerciol Structures Pictured ln New WCLA Booklet

Jogerson of Long Beclch Exponds

A new store and office is the latest addition to the Jagerson Lumber Company, Long Beach, owned and operated by Frank Jagerson and Jerry G. Allen. The additional space will permit them to better serve the do-it-yourself trade.

Jagerson and Allen took over the yard in November, 1959, upon the retirement of R. L. Linn who had been in the location for 30 years. Jagerson has a background of 18 years in the lumber business and provides help to all with suggestions on saving time and money on building problems. Allen, who is yard foreman, has been 30 years in the building industry.

The iompany carries a big line of lumber and hardware and has acquired a dealership for Glidden Paints.

Dramatic, full color photographs picturing outstanding commercial buildings fill another new West Coast Lumbermen's Association bboklet, BUILDINGS FOR BUSINESS.

A wide range of business buildings is included, each using West Coast lumber to achieve a certain design objective. Among the buildings pictured are banks, restaurants, a rnotel, marina, medical clinics, a fire station, a funeral home and others.

Each photograph is accompanied by explanatory text, pointing out the-dimensions and species of West Coast iumber-used, and listing the architect or designer of the structure. The publication is 8%" * 11" and contains 12 pages. - BUII-DINGS FOR BUSINESS are available in quantity without charge from West Coast Lumbermen's Association, 1410 S.W. Morrison Street, Portland 5, Oregon.