Los Angeles Commiffee Launches Plans For "National Forest Producfs Week"

An energetic effort to promote "National Forest Products Week" (October 15-21) was launched during the third meeting of the Los Angeles N.F.P.W. Committee, June 22, conducted in the L. A. Chamber of Commerce Building. Chaired by Wayne Mullin, of Mullin Lumber Company, the meeting was attended by : Jim Forgie, Robert S. Osgood, Inc.; Miss Stella Roach, Home Furnishings Mart; Bill Hanen, Al Peirce Company; Dr. Dwight Adams, Dean of L. A. TradeTechnical College; Roy Stanton Sr., E. J. Stanton & Son; Leonard Crowfoot, Davidson-Western Plywood Company; George Scrim, Philippine Mahogany Association; Miles Davidson, Sun Lumber Compar.ry; Paul Hollenbeck, So. Calif. Retail Lumber Association; Frode Kilstofte, Rossman N[ill and Lumber; Harold Cole, Bohnhoff Lumber Company; John Andreson, Times-Mirror Corp.; Harvey Koll, Hoo-Hoo International ; Bob Blanford, California Division of Forestrv : and Fred Comstock, National Oak-Flooring Manufacturers Association.

Chairman Mullin initiated the meeting by reporting on efforts to obtain a speaker for the Forest Products Week I-uncheon. The Committee in charge of the selection of a speaker had investigated the possibility of obtaining Mr. Paul E. Burke, Jr., president of the National Association of Home Builders. Fred Comstock was asked to approach Mr. Burke on the possibil- ity of his addressing the luncheon during N.F.P.W. week.

The floor was then given to Harvey Koll, who reported on the possible use of bumper stickers with the union "b.tg" for publicity purposes. He also reported that rubber stamps are ready at a cost of $2.00, including stamp pad, and suggested that all committee members use the stamps on all outgoing corresponclence to further publicize tl.re coming N.F.P.W.

Dr. Adams was asked to give a few remarks on what his school is doing irr the forest products field. Dr. Adami told about the model home rvhich is built at his school each year, and how the school is attempting to inspire craftsmanship and pride in the work of the students.

Jirn Forgie then expressed his de- sire that the committee arrive at some ideas on projects that would be of mutual benefit to Trade-Tech and National Forest Products Week. He appointed Bill Hanen to work with Dr. Adams in this area. Mr. Comstock asked if he could also work in this area, as it is a most f ertile one for promotion and publicity. The possibil- ity of a "Forest Products Queen" from Los Angeles Trade-Tech was mentioned.

A report on displays was then presented to the committee by Paul Hollenbeck. He thought the basic display would be a panel with copies of fourcolor advertisements of the National Lumber N{ar-rufacturers Association which had appeared in LIFE magazlne.

(Continued, on Page 26)

Satinized Redwood

Here is a brand new money making idea in redwood ! A factory finished paneling that gives the bleached tone effect of natural redwood o,nd is protected by a tough topcoat which has the subdued luster of fine satin. Completely pre-finishedready to install.

o ECONOMICAL factory finishing saves time, money, mess and troublesome painting.

o QUALITY factory finishing gives you uniformity. The finest alkyd resin plus rigid inspection assure you of a perfect panel.

o NOYO WRAPPED for protection against dirt, moisture and transit damage.

Available now in s/"" Thrift & euebec, T/16" & g/L6" Paneling and Standard 3/4" Patterns.

Ask your Union Lumber source for "Noyo Satinized',

Union Lumber Company

REDWOOO Tree Farmcrs & Manufacturers

Mills: Fort Bragg, Leggett and Willits, California

Salcs Ofices: San Froncisco Los Angeles Chicago Neto york