The California Lumber Merchant - July 1960

UILDERS' BULLETIN BOARD 6th ol a series ol

ltoil ldeos We've ieen And Liked

I which you might use ,

OUNDS TUTUIBER (OMPANY Soles Agents General 0ffice, CR0CKER BLDG., SAN FRANCISC0 4, CALIF. YUkon

F0912

leletYpe SF-898

S(|UTHERN CATIF(IR}IIA (}FTICE_4l6 PRIMR()SE ST., ANAHEIM, CALIF.

PRospect 4-1902

y0a'RE eT 7il8 fnP 0F 0aR naanmzennil InR, CASnnmER $y0a

-

Jack Gosby Field Representative

Tom Quarton

Ken Sharp

Field Representative

Field Representative

#:#: ffii:JG,F:iiH]

Dick Freeman

Vice-Presidenl

ruffi

Ed Corey

Secretary-Treasurer

Jerry Chorles Soles Monoger

The Warehouse and

Marion, Jean, Marilyn

Delivery Crew

Office Operations

You'll like to know We're one and all Just rarin' to go At your beck and call! building materiafs co., inc.

J. D. Scouller President

I

'I \ Office Cat

WHOIESATE DISTRIBUIORS

I22O PRODUCE STREET

tos ANGEIES 2t, CAUF. MAdison 7-5304 Riverside ond Son Bernordino Counlies

Prompt Delivery in Los Angeles-Oronge-

REED PORTEN

Euton uo Mlulcrn Prpesr Aoonnss lrr

NEws AND BusrNEss ComrspoupnNcE To rEE

Orrrcs op PunuclrroN:

Txr ClrrronNrl

Luursn Mrncslrr Rou 508 108 Wrsr 6rx Sr. Brpc.

THE CALIFORI\IA

SourgrnN

LTJMBER MERCHAI\T

MARIE DICKSON

INconronurp

uNDER :m

OLE MAY 108 Wrsr 6rs Sr.

Los ANcnres 14, Cerrr.

MAprsoN 2-4565

Nonrsanw

Cluronrte:

LAws oF ClrrronNn

NUTH RICHARDS

Pusr-rsHro rnr lsr .l,Nn l5rn oF EAcH MoNTH AT 108 Wrsr 6rn Srnrrr Br-nc., Roornr 508, Los ANcrr-rs 14, Cer-rr.; PnoNr: MAurs<-rN 2-4565 SECOND-CLASS POSTAGE PAID AT LOS ANGELES. CALIFORNIA

Single Gopies, 25 cents; Per Year, $3; Iwo Yearc, $5

LOS ANGELES 14, CALIF. o Vol. 39, No. 2 o JULY 15, 1960

Cncvutrol

CllrnonNre:

Jack Dionne, Publisher

Los Arcrrrs 14. Clrrr.

Aovantrsnc PnoDUCTToN

ADvERTISING

Rrpnnsrltrertvrs:

MAX COOK 420 Mrnxrr Sr.

Sew FuNcrsco 11, Clrrr,

YUxon 2-4797 Advertising Rates on Application

TALENIAR t]F I[]IVIII\G EVENTS July Dubs, Ltd. Election tournament and Calcutta, San Jose Country Club, July 15.

4l.0th Terrtble Twenty Tournament, Wilshire Country Club, Los Angeles, ,Iuly 15.

Contral California Dry Kiln Club meeting, American Forest Products Corp., North Fork, Calif., 10:00 a.m., July 15; Tour of plant facilities, luncheon at South Fork Inn, with Election of 1960-61 officers, Report on WCKC annual meeting and report of CCDKC Executive committee; 2:00 p.m., Technical session: Eric L. Ellwood, UCFPI-"What Steaming Can Do to Upgrade Lumber."

Nothing like a swimming pool to properly temper a schooner of beer. lf you'd like to know Who's Who on the submerged end of these Hoo-Hoo who made Palm Springs famous, you'll find'em among the dealers and suppliers' photos in the four pictorial-packed pages of Inland Empire Club 117's annual Ladies Nite party starting on Page 32 BoTToMS UP!

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My Favorite Story.--......--..-. .--.-----L2 Fun-Facts-Filosophy.--..-......-------.54

.......-66 Personals-.--.-.-14, 44 Warit Ads..-....

Vagabond Editorials....... .............20 ADVERTISERS' INDEX.-.-.-".-.--67 25 Years Ago.---..----...-......--..-......-40 The Buyers' Guide,.-----.-..--...-..-.---68 Crowds Vie for Prizes at Woodland Yard's "Build-a-Rama"-..........--.-. 4 Eagle Rock Yard Draws Thousands With Home-Improvement Clinic.--- 8 More Producers, IVlarkets, Demand Among Gains Noted at NHAnnual.-16 New Idea-Center Program Announced for Lumber Dealers.---..--.-.-......23 Retailers and Guests Visit Opening of New Oakland Warehouse,....-.-.-28 Doyle Calls for Greater Unity, Leadership in Lumber Industry-.-.-.-.-.-,30 Home-Remodeling Dealers to Be Listed in National Magazine.-.--......-31 Hardwood Plywood Institute OKs Important New Improvements-.-.....46 ..-..-.-.----...-...--.---50 "For Points of Contact"-An Editorial-. ...-..-..52 L. A. Hoo-Hoo-Ettes Install 1960-61 Officers--..-..-..SCRLA Plans Annual Fall Conference for September 27-29---..--------- -57 Materials-Handling Program to Highlight NRLDA Exposition.----- -.-.-58 National Forest Products Week L. A. Contacts Listed.-. ----........-...-...-..-.6 I

NRLDA Materials-Handling Committee Adopts "Unit Standardization"-.64

Santa Clara Valley Hoo-IIoo Club 1?0 annual Stag Barbecue, July 20; (swimming pool available), Cocktails: 5:09 p.m.; Steak dinner, 7:39 p.m., Palo Alto Elks Club; Chairman: Merl Tanner.

Western Wooden Box Assn. annual Summer meeting, Mark

Thomas Inn, Monterey, Calif., July 2l-22.

American Instltute of Tlmber Construction Steering committee &

Task committee meeting, Stanley hotel, Estes Park, Colo.,

July 25-29.

Southern California Commlttee, Natlonal Forest Products Week meeting, Los Angeles Chamber of Commerce, 404 S. Bixel St., 3:30 p.m., July 2?.

Black Bart Hoo-Hoo Club 181 annual Golf-Swim-Barbecue, Ukiah Golf Course and home of Bill Moores, itruly 29; chairman: Ed Gillespie.

August

American Instltute of Tirnber Construction Board of Directors meeting, Stanley hotel, Estes Park, Colo., August 1-5.

Natlonal Woodwork Manufacturers Assn. summer meeting, l'airmont hotel, San Francisco, August 2-4.

Pondorosa Plne Wooilwork summer meeting, Fairmont hotel, San Francisco, August 2-4.

Na,tl. Lumber Manufacturers Assn. Technical Advisory committee Summer meeting, Glenwood Springs, Colo., Aug. 29-31.

Fifth Workl Forestry Congress, University of Washington campus, Seattle, Aug. 29-Sept. 10. tl0

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1550 ROYAL BOULEVARD, GLENDALE 7, CALIFORNTA

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DIRECT MILL SHIPMENTS

Rail

Truck-and-Trailer

Cllapman 5-5501

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CAI.IFORNIA IU'ITBER TERCHAN'

The 1960 Reta il Lu mber Dealers Association Buildins Materials E X P0 S I T I O N (November 13-16)

N ationa I

Won't Be ALI Hord Work, You Kno]v...

The Committee Below, For Instonce, Wos Photogrophed While Plonning for YOU

Some FABUTOUS FUN EVENTS in Mognificent 5qn Frcncisco

left to Right, here ore Tom Morgittoi, moitre d'hotel, Mqrk ROOM AT THE TOP (the "Top o' lhe Mork," of course) direclor, Woshingfon, D.C.; 1960 Exposition Generol Hopkins hotel, Son Froncisco; Roy Hutchinson, NRTDA Exposition Choirmon Tom Fox, Fisher Lumber Co., Sonto Monico, Colif., ond Bob Poine, NRTDA Public Relotionr director, Woshington, D.C. Besides lhis view from one of the Mork Hopkins' picture windowr of o port of The Cily fcr below, in the distoncc posi thc Golden Gote you con see Angel lslond ond Alcotroz blond (where you might or well be if you lef yourself miss rhis gr€qlest of oll lumber deoler gotherings).

Mqnufqcturers ond Suppliers lf you hqven't yet reserved your Exhibit spoce. . .

Deolers ond Wholssqlsys

lf you- hoven't yet firmed your plons to ottend . ..

Grsb the Phone, Grob the fWX . . . Grsb the Plane, the Train, the Bus, the Boot-the Steering (196O's olready hall-gone ond they're expecting More Displays, tllore Deqlers /lfore EVERYIHTffG this yeor) . . . ond Coming November I in this mogozine

- lssue ever plonned for you lhe greotest Speciol - Building Products Exposition Previewing the 7th Annuol

SAN FRANCISCO, GALIF. o JTIOVEMBER | 3-l 6, | 96O Advertising Rote Cqrds Will Be Furnished Upon Request to: The Celliforniq lumber Merchqnt o Los Angeles 14, colif, 108 west 6rh st. Building o Room 508

JULY t5, t96O

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Don't worry-we stock just about

everything!

Slow moving iterns belong herenot in your inventorY! Inuentory Control . . . Cost of Possessioz . . . More Rapid Turnouer-these are big problems today for every lumberyard. Many dealers have found that this is the ideal solution: they actually reduce inventories, relY on us for prompt delivery of any slow-moving item they get a call for.

This allows them to keeP a closer control over inventory and to turn this

smaller inventory over more times per

year, thus reducing their cost of pos'session. It also gives them definite control of profit margins, based on mill costs current with each sale. They can do this-and still fiII every orderbecause of the millions of board feet of lumber we keep in stock at all times.

We're as near as your phone-our service is fast, so give us a caII.

Weyerhaeuser ComPanY Lurnber and Plywood Division

Los Angeles Distributing Yard

Anaheim Distributing Yard

3557 South Hill Street Los Angeles 7' California RICHMOND 8-5451

7O4 East BroadwaY Anaheim, California PROSPECT 2-5AAO

CAIIFORNIA LU'IT8ER IIERCHANT

Crowds Vie for Prizes at Woodland Yard's Build-a-Rama

sev-ejal second- and third-place holders "sweating it out" during the evenings!). RIGHT PH0T0 shows typical shot of a crowd early Saturday, long before-the grand-prize'drawing (during the drawing for the Truck, the photographer was unable to move thiough crowd). l' i:, I rr-1 '.""'

Want to spur your Summer and F all sales ?

Then read further and see what Motroni-Heard Lumber Company, at Woodland, Calif., did to give its business constitution a lift after the usual so-so Winter months. Like a virile Spring po-

tion, Motroni-Heard's "Build-A-Rama" on May 2O-2I set the store's registers to ringing just like the slots in Harrah's Club.

Only in this case, the townsfolk were getting something for their dollars, too.

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Even the name ( (Build-A-Rama) added impact to the afrair.

Undoubtedly "borrowed" from the hundreds of (Blank)-A-Ramas being held coast-to-coast every year, the name effectively ballyhooed the Spring open house in much the same manner as p. T. Barnum's hired hucksters of old.

Focal point of the event was a half-ton Dodge pickup, offered as grand prize instead of the usual all-electric article generally given away at doings of this type.

And, in a community like Woodland, that truck, along with appropriate signs, did a pretty good job of advertising the event all by itself (being it was driven around town for a good two months before the show).

Brainchild of F rank Heard, current president of the Lumber Merchants Association, and store manag'er Lou McGoldrick, the Build-A-Rama was a "pro" job all the way.

The promotion originally broke in the local paper on March 81, with an ad picturing the truck along with a short pitch about thB opening'and the other prizes to be given away.

The next day, Motroni-Heard Lumber Co. began giving away one ticket for every dollar's worth of merchandise purchased, and there's where this promotion difrered from so many others.

Naturally lnterested ln seelng sales benefft, and not just durtng the promotlon, Heord anit McGotdrlck usod the ..one tlcket for overy dolla,r's purchaso,' ldea, along with the truck "leadet''as the backbone of the wholo Bulld-A-Rama.

The idea was effective, and almost immediately unfamiliar faces began to appear in the store-and in each case they would ask for their tickets "on the truck" before leaving.

As Manag'er Lou McGoldrick put it, "Our opening ad for this promotion was March 31, and t}le truck was put on display April 1.

We had good response from our active customers immediately.

Interest slacked off the last two weeks in April, but inclined sharply from May 1st right up to the climax. Thi response in May was from new customers, old customers that had become inactive, with even g:reater interest from our active customers.

"This increase in response seemed to stem from the fact that many new door awards were being added by the participants, also Motroni-Heard Lumber Company was the only store involved."

Advertising in the local paper (Woodland Daily Democrat) continued at regular intervals and climaxed with a full page .,BuildA-Rama" spread the Thursday before the event.

A consistent advertiser in its local paper, Motroni-Heard received excellent "press" both before and after the event. And, too, both the very name, and the truck gimmick, carried a certain "spectacular" slant which is nearly always "palatable" to hometown and suburban editors.

In all, well over 2,000 people attended the open house. And cash sales, as well as account sales, boomed, "We had different people coming and going both ways," McStore Manager

Lou Mccoldrick reaches in

for another ducat for a drawing.

Tickets were acquired by patrons at rate of one

ticket for

each dollar's

worth of

purchases

from April 1 until the dates of the Build-aRama

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r4::.i:ttxa?'1:WruiliE':#. ,ts;i{.:.::::il:::;-::rl'ii:1wF.::iirr"F.:::iiiis:: -ifiF n L! i@|];]W;iia i;ia^: Ri:::\v-4::ffi l. The retail yard's popular "Scuba Shop." 2. Display of products by Kordite Company. 3. The gSG man is all set up and waiting to show'em. 4, Schlage salesmen pitch the product I

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*""lOtH, Loe Generql Bor Distributors 49Ol Tidewoler Ave.

jOAKLAND' O STOCKTON

!

Stockton Box Compony | 8oO Morshqll Av'e.

N EWARK Cedqr & Smith Ave.

DIRECT CARI(IAII, TRUCK

o FR,ESNO 1266 Norrh Mople Ave.

tANGASTER r- 405 West Newgrove Ave.

3030 Eqst Woshington Blvd.

NATIONAL CITY

O | 640 Tidelonds Ave.

6

CATIFORN IA I,U'VIBER i/IERCHANT

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Store.. Manager Lou McGoldrick, Frank Heard. and Ooug Motroni (left to right, above)

pr.udty pose with the Grand prtze-the comptetely rejuienated tSg'OoOgi

ir_i;il p';;i;;:

Goldrick noted, "and this I attribute to the fact that, by not hav_ ing to be present at each drawing, they could come at their con_ venience to check the numbers posted on the blackboard. We see a lot of new names added to our accounts, and a lot of new faces in

our store, mostly, we feel, the result of our Build_A_Rama

promotion."

Response from manufacturers and suppliers, too, was enthusi_ astic. Some 22 booths were in operation throughout the opening and several hundred sales leads were picked up from this source-.

The booths were loaned by the 40th District Agricultural Assn. in an_excellent tie-up. They were manned by the suppliers.

In addition to the grand-prize r/2-torr pickup won by Don Brani_ g'an, the following prizes were awarded: Set of Delta handy books, electric jigsaw, two awards of enough paint for an average room, barbecuJ charcoal, swim flns, thr-ee cases of Armstrong ceiling tile and wall of wood panel, four tickets to Giants-Cardinals baseball game in S. F., thiee awards of gas campstoves, 22-caliber Remington rifle, three cases of Johns_Man_

Right photo

'noilir',fl3it,lf#ot"Jf."FaRi'rli?[':'.'.r8l l,i,".o,le1$inatschetaccepts kevs to

ville vinyl floor tile, gallon of paint, Johns-Manville ceiling tile and Kordite plastic tarpaulin, two boxes of Johns-Manville floor tile and two boxes of ceiling tile, and 72 free passes to local theatres.

The prize drawings were held every 45 minutes, with 10 num_ bers drawn for each prize and posted in the store to be claimed by the end of each business day, according to the full-page news_ paper ad announcing the event. The ad also described the prizes

in detail.

The newspaper display was also utilized to good advantage in

advertising some specials: several styles of paints, a g1.gg 2_foot hardwood stepladder, a 99.9b hot blast paint-scraper, a g8.95 per gal. Olympic stain special, a Radco window deal, e1c.

And free to the yard's first 48 customers was a package of two sponges.

tr'ree coffee, Pepsi-Cola, Spudnuts and cookies were served free

to all both days. The hours of the show were g:00 a.m. to g:p.m.

on tr'riday, and 8:00 a.m.-5:00 p.m. on Saturday. were set up right behind the company's modern store _!99t!"

(U-\/I 2/7/57), and the easiest route to the area from the street was right through the showroom. Needless to say, this didn't just "happen" by chance.

And speaking of "happen,,, successful promotions like this one don't just "happen.', Both Heard and Mccoldrick used up a lot of ,,gray matter" on

t'Djl-ltl W" r-r:r-Fr WW

I {p Street entrance to Build-a-Rama was through Motroni-Heard's attractive showroom (top left photo). wnose entrance door saw more action than the swinging door of a

cowtown saloon on Saturday night.

The yard. (lower left) was oiiginiily estsablished in 1933 by J. c. Mot: roni and occupies a full city block

fronting on Beamer street. Franx Heard has been a partner since 1938 and Doug Motroni became

partner following his father,s death

in 1950.

Pretty Judy Stotts (right photo), daughter of the company book. keeper, was staffing the refresh. ment stand

Geor ge J. Silbern agel, fne.

Wholesole Distributors West Cocrst lumber o Lumber Producls

PONDEROSA & SUGAR PINE

. WHITE & DoUGtAs FIR . REDwooD

MOUTDINGS . DOOR JAMBS . PANELING . CUT sTocK . A,IILIWORK

22O Monlgomery Street

YUkon 2-9282 TWX: SF-7O8

Sqn Frqncisco 4, Colif.

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JU]Y 15, 19@

o name IhaI has meanl Sincere Scrvice in lumber since I9l4 . .

W E N D t I 1{ G- NAIHAI{ CO TI,I PANY Wholesolers of Wesl Coosl Foresl Products filain Office 554 Market St.

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San Francisco 4

V-;Pittock Block

2185 Huntinglon Drive 9, CAIIF. SAN t:

PORTTAND 5, ORE.

'IAARINO

their promotion, not to mention quite a few hard-earned dollars' But. contacted a few weeks following the opening' both men termed the opening a "tremendous success," indicating there would be more "Build-A-Ramas" or what-have-you to follow.

"Think big and it'll pay big" seems to sum up this particular

promotion. And who knows, maybe this might be a way to cash in on that pickup you've been wanting: to turn in!

Fronk C. Russell Retires

Frank C. Russell, president and Columbiana, Ohio chairman of the board- of the F. C. Russell Company here, has announced his retirement as president of the company he founded in 1938. He will continue as board chairman in an advisory and consultant capacity. Sycceeding him is Victor Casey, executive vice-president, who was formerly vice-president and manager of Stanley B-uilding Specialties Comiany, El Monte, Ctli_fr wh.ere he directed operations in ten western states and Hawaii.

lrow AvAllABlE I]| QUAtrIrY...

PICKERING tU

Record Gluor'ler for Georgio-Pocific; Profits Up 3Oo/o' Soles Up l7o/o A record first-quarter for Georgia-Pacific- Corporation, with net earnings'up 3O/o, sales up l7/o, and cash-fl^ow up 337o over the irevious'record first quarter of 1959, was reported to stoikholders by 9y"t R. Cheatham, chairman,

and Robert B. PamPlin, President.

Net profits were $3,575-,324,1o-r the quarter ended March 31, as iompared wiih $2,750,223 for the first three months of'1959. Sales were W,I87,065, compared with $39,343,289

during the first tht"._-9tth. 1*1y.9.

Smsll Fire qt Continentol Moulding

A fire in a large sawdust bin smoldered out of control for an hour and orie-half late last month at the Continental Moulding Co., 13028 Avalon Blvd., before firemen contained it. Cause was unknown.

GOID P[Y

PlVWOOD

RPORATION PRODUCTS

'NANUFACTUR"ER.S Phone: (Sonoro) JEfierson 2'7141

(fuolumne) WAlnut 8'421 3

TWX: SONORA ll&U

ftlills: Standcrrd, Colif., snd fuolumne, €ollf.

4

CATIFORNIA IUMBER MERCHANT

Eogle Rock Yqrd's Home-lmprovement ond Do-lt-Yourself Show Drows Thousqnds With Theme of 'Keyed for Better Living'

Do-it-yourself fans by the thousands invaded Eagle Rock the weekend of Mav 21-22 for a spectacular home-impro,o"*".ri

show presented by the Eagle Rock Lumber

Co. in the retail yard at 2274 Fair park

Ave.

L. B. Kemper, Emil and ,,North" Swan-

son, owners of Eagle Rock,s novel lumber

The yard's employes (aug-

Displays featured the ..how-to-do-it"

name badges or by their service aprons. Store and yard personnel staffed the Information desk in addition to regular duties. And there were plenty ot pretty

"supermarket," scheduled two actionpacked days; Saturday from 8 a.m. to 5 p.m. and Sunday from noon until 5 p.m. angle on upholstering, novelty standards and brackets, sink tops, flooring, sculpture, fencing' everything from how to in-

stall a door knob to the building and financing of a new home.

Bank representatives were on hand to give advice on how to finance building and remodeling or refurnishing property.

Secret alarms stationed on the grounds sigxaled the awarding of prizes to lucky ticket-holders at all hours of the dav. Merchandise, contributed by local mer-chants, was I'iven away in quantity, topped by a $100 merchandise prize.

In addition, refreshments were served free of charge and gift balloons given to the kiddies, contributing to a real carnival

spirit.

The Swansons and Mr. Kemper are always dreaming up the new and the difier-

mented for the occasion) were identified by theii

girls (like this one, at the exhibits

I Ut tlr.,rlA t ent in their field. It was this enterprising trio who established the first serve-yourself lumber yard in the area, featuring. all building accessories, back in 1g58. Their success in this field of merchandising has set a new trend in the do-it-yourself field.

All in all, some 24 booths crowded the lot, with plenty of parking space available for everyone.

Of special interest was the Eagle Rock Home-fmprovement Clinic, staffed by local draftsmen, contractors and financiers. Ifere anyone contemplating building or remodel_

ing could receive customized advice on their problems.

Eag:Ie Rock Lumber Co. had its earlv beginnings shortly after Emil Swanson- left his business in South Dakota and went to

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:-; 1. The Wood Ccnversion Co. booth attracted crowds of all ages. 2. The Wood Conversion staffer answered all their questions on installation.3. The prize-winning Ceramics display got a big play.

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1. Tie Weyerhaeuser Company man showed them how to

d0 rt themselves. 2. "Bob's Decorating" served inside the D-l-Y shed.3. The Cetotex Co. ceiting-tite Oiipiai atrracted remodelers of all ages.

l. The Tarter, Webster & Johnson "Readymade Fence" drsplay was a show-stopper. 2. "Have a Drink on Us.', sign says-and they did! 3. Meanwhiie. the vard made regular sales, deliveries; filled usual orders.

JUIY 15, 1950

GALIF'ORNIA VlIAREHOUSES Gornplete stocks. . . strategically located for corrvenient, tluick, depend.able service.

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CAI.IFORNIA I,UIABER TERCHANT

Los Angeles, where he operated the Lincoln Avenue Lumber Co. from 1916-20.

"Grand opening" of the Eagle Rock yard walr on Sept. 1, 1920. Personnel at that time included one employee and a team of

2 qts. matching enamel; Olympic Stained Products: 2 gals. Sequoia Redwood stain; Blue Daisy Ready-Mix Concrete: garden wheelbarrows and Redi-Mix; Kason Hard-

ware: ladies and gentlemen's wallets-orshelf standards and brackets; Eagle Rock Venetian Blinds: ostrich feather Venetian blinds duster; Lou Bader, Contractor: 7a-inch electric drill; U. S. Gypsum Co.:

mules,

Now, in conjunction with Kemper and

his son

Swanson, he has seen the business grow to a 9100,000 inventory, en-

larged in scope until it attracts patrons from all over Ircs Angeles and ouflying

wood-grained sheetrock paneling; Modernfold Doors and Nichols Aluminum and plv-

areaft.

wall: T-50 tacker; Arrow Fasteners aid Ryl,ock Sliding Windows: T-50 tacker; Rhody & Sons, Contractors: 8-ft. Formica sinktop; Panelboard Mfg. Co.: figurine; P & H Upholstering: 925 gift certificate on 2-piece suite; Black & Decker: two y4-i'rclr electric drills; Louvre-King: 2,X4,

On the eve of their 40th anniversary, the

lumber yard with its unique ,.cafeteriatype-service" staged this biggest building show as a special gesture of appreciation to the people of Eagle Rock and neighboring communities.

One of the most handsome newspaper

ads ever drawn up and printed by a retail lumberyard announced the lfome-Improvement event to the Eagle Rock Lumber Company's trading area. The tops of each page, over the 2-page advertisement, featured eight columns of interesting reading matter and photos of the yaxd and management personnel, climaxed at the top of the second page with a "Lucky Coupon" worth a $50 merchandise prize to some winner

when filled in and deposited on the premises.

The ad even contained a drawing of a

map of the yard's location and some reading matter telling how to get there,

But the bulk of the ad was two pages

of extraordinarily fine artwork and descrip-

tions of the suppliers and the prize awards

supplied by each. Each individual listing

(13 on one pag'e and 11 on the other)

carried a drawing of a key attached to a

L. B. Kemper (left) and H. N. ,,North,' Swanson of the

Eagle Rock Lumber Company take a moment from their duties as hosts to the crowds to oblise the cameramanLoWER PHoToS (Left): The Cashier's cage is at the entrance-exit of the yard's unusual Serve-yburself shed and saw plenty of action during the two days of the Homelmprov_ernent Clinic. The huge shed, with its sign_,,Save Time, SERVE YoURSELF"-|slhown it the reir of ttre richi ph0t0, which also shows partial view of some show boolhs and crowds

price-tag:, above a box announcing the F.ree Gift. These included: "Keyed for Better Llvfurg,' Wood Conversion Co.: two cartons acous-

tical tile; Weyerhaeuser Company: six

30"X8, Loc-Wall paneling; Tarter, Webster & Johnson: 4,x50' Redi-Roll picket fence; E. J. Stanton & Son: 1 gallon of Deft; Byron Eddy Floor Covering: g2b gift certificate on purchase of floor coverings; The Celotex Corp.: three cartons of ceiling

tile; Porter-Cable: saber saw kit; plas-Kem Corp.: 2 gals. interior flat wall paint and

Gus Hoover

louvre window and 3,X6'8,, multi-colored diamond-light door; Tibbets Corp.: four gals. white paint, and Maybrick: one gallon of paint.

Local businesses that contributed prizes

were Leonard Jewelers, Cortlands Apparels, Eagle Rock Pet and Garden Supply, Livrans Maple Shop, Betty Hamilton Flowers, Roberts' Men and Boys Wear, MacKay

Auto Service, Anthoney's Hair F.ashions,

John G. Albers Jewelers, Joe's Occidental Service Station, Phoenix Ski-Hi Burgers, Wharton Nursery, and Gaves Richfield Service Station.

The final "Keyed for Better Living" price-tag feature was the Special HomeImprovement Clinic item, featuring representatives from Security First National Bank and building and remodeling experts,

with the "F'ree" card reading': ,,Be sure

to register at the Booths for free prizes and for the grand prize."

- frlUrroy l-9321

Aflonlic 9-4176 -

Representing in Southern California:-

The PACIFIC LUMBER COMPANY $TENDLING.NATHAN COMPANY 2185 Hunlington Drive, Sqn ftlorino 9, Colifomio

Bob Hoover

TWX: Poco Csl732O

A.L.lloovER. (g(D. Siuort Jones

Dlck Hoovcr

JUr-Y r5, r960

A SYMBOL OF QUALITYWe're Proud of tire Bellwood conrpany's trarJernai'k. lt rs our seai of cluality. .out'word

tirat every Beliwood br,ilt door you buy or seil rs the best available. lt is your assurance you are mercnandlsrfrg a

proouct

made by the largest and nrost progressive door manufacturer in the business...your guarantee you are deallng wlln a

cornpany you can oepend upon for fast service and delivery anywhere in the United Slales at the best ntarket

price

Representatives rn thrrteen key cities. THE BELLWOOD COMPANY,Orange, California, a division of Packard Bell

Electronics. Manufacturers of hollow.core cloors, solid-core doors, Fold-Aside wardrobe doors, Bellwood prefinished

@ reoo cecxrr: orr

doors

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llV 4ac,otk Stolul ' Bf l"-.h Siaatn .

Exterior Jqmb Sets

His Deliberote Choice

Fi nger

Two friends met, and one of them apparently was very hard of hearing. His friend said: 'jJohn, you're getting mighty hard of hearing."

John admitted that he was.

Said the friend: "Why don't you see a doctor?"

J oint

JATNBS Door Stop

Solid

"r did." "\,i/hat did he say?"

"He said if I didn't quit drinking, I'd go stone deaf."

"Haye you quit?"

ttNo.t'

JATIIBS Door Gosing

i:1.r

"Why not?"

"Because I like the stuff I drink a whole lot better than the stuff f hear."

Slucco

Moulding Sets

Work Storted on Lqrgesf Shopping Cenfer Ever Builr in Son Diego

_ Opening of the May Co. Mission Valley shopping center, largest of its kind ever built in San Diego, is- iet Jor next

lnterior Jamb 9ets

JATI'IBS Sliding Door Pockets

- Made In California By Californians ii

+++

Feb. 1, announced David May II, e*ecutive vice-president.

The $25 million project is now under constructi,on on an S0-acre site, just east of the U.S. Highway 80-395 interchange in Mission Valley.

It will contain 1.2 million sq. ft. of shopping space, with the principal store to be a 376,000-sq. ft-., four-level May Co. outlet. A 1,000-ft. landscaped mall will extend dbwn th'e center of the area. Midway on the mall will be a water cascade from a 35-ft. metal sculpture.

Moving sidewalks will carry shoppers from a parkirlg lot with a capacity of more than 6,000 cars.

Company officials said this is tq be tl.re first of several May Co. stores in the San Diego area.

Intro-lndustry Relqfions Direcfor Nqmed by NRTDA; New Srqff Posirion

ONE OF THE WEST'S LARGEST PRODUCERS

OF FINGER.JOINT PINE

E. F. "Al" Walsh (right) has

been named to the post of Di-

rector of Intra-fndustry Relations for tht! National Retdil

Lumber Dealers Association, ac-

-+++

cording to NRLDA President

Paul V. DeVille. Mr. Walsh assumed his new duties on June

13. The position is newly created

Conttnental oalling Co, 13028 South Avolon Blvd.

Los Angeles 61, Coliforniq

o WHOLESAIE ONI.Y .

at the National and, in making the announcement of the appointment, Mr. DeVille said the job would entail coordination of the service activities of NRLDA with the state and regional building materials associations and members for better understanding and use of the services by dealers.

Mr. Walsh will also develgp

new programs and services that wiU help members of the Na-

tional. At the same time, he will perform g'eneral liaison duties between the National and federated associations.

.Mr. Watsh has ha.d'long ex-''

DAvis 3-5112 o

.:

FAcuhy l-5555

perienc6 in the construction industry. F rom 1946 through 1958, he was Director of Promotion for the Structural Clay Products trnstitUte in Washington,

D.C. He has also served on many construction industry committees and councils. He was on the board of directors of the Producers Council, acted as co-chairman of the Joint PCNAHE cutffmittee- 'served on the N4.&,I8. Advisory Council, a.ncl was chAirm€in of both the Afiied lvfdsbffy.' touncil Promotion committee and the Producers Council Exhibits committee.

I3

JUIY 15, 1960

ORH

MpW, *4 ny"t;;

HEDTUND LUN'IBER, SA[E!i, INC.

Speciolizingin...

O SUGAR PINE a PONDER,OSA PINE o DOUGLAS FIR o WHTTE FtR . INCENSE CEDAR, lL A

Nqtionol Housing Center Shows Whot Tomorrow's Well-stocked Yord Moy Sell

A completely refurbished New Products Exhibit went on view at the National Housing Center, July 11, and will remain on display through the month of September. Innovations in the American standard of home construction and equipment have been selected by the New Products Review committee of the National Housing Center.

Letters were sent to more than 20 manufacturers accepting, as eligible for exhibit, a pre-cut decorative wood molding for room doors and built-in cabinets, nylon injectionmolded grilles, a new under-cabinet light that gives-the appearance of a recessed light and mebsures only 7 f 8" w6ictr can be quickly installed by a homeowner, a new divided light strutwall-a new concept in window styling, a shower head adiustable within lrl feet on a vertical track, and a new automatic air purifier.

WH(|IESAIE DISTRIBUT(IRS

TWX: V NYS 8299

Slippea promplly by truck qnd tloilet onywhere in Colifornic . . . or by roil to your spur or riding anywhcre in Arnerico.

Also, a new paneled louver-fold door, a built in ventilating system, a two-sleeper folding bed that can be wallmounied,, polystyrene ornamental grill work, a wall vent heater, a wall-fabric protected with vinyl film, plastic sliding rvindow unit, an all new radial arm saw, precision mixing valves, a dimmer switch using an_ electronic circuit, a nJw aluminurir basement jalousie, and a low-cost, fir-ply'rvood panel incorporating a rough texture of resawn lumber.

The National Housing Center is located at 1625 L Street, N.W., in Washington, D.C. Admission is free and the Center is open 10 i.m. to 6 p.m. daily, and 1 :00 to 6:00 on Sur.rdays.

Honnq Nomed Kordite Ad Monqger

The appointment of Thomas A. Hanna as advertising

manager for The Kordite Company is announced by William Dodenhoff, vice-president in charge of sales.

TRiongle 3-lO5O; STote 5-8873

LUTYIBER,. PLYWC}OD DIRECT iIItL SHIPMENTS olro

NEIAAANIREED

WAREH(lUSE and

DISTR,IBUTION YARD t33Ol BurbsnkBlvd.

Von Nuys' Golif.

LUA'TB E R COAAPANY Thrifty Retqilers Pick Up ot Cqrloqd Prices From Our Wqrehouse Lotrded Wirh Plywood, Hordboqrd, Pqrticle Boord qnd Lumber

:,r-:,4- ".,' t4 i'.i', l:

j

CATIFOTNIA TUTBER MEN,CHANT

nob€rt Schoffekl of Mullin Lumber Co.,

i Los Ang:eles, wa.sr vacationing J

the last of June.

Gordon Canady will be missing around Penberthy Lumber Co., Los Angeles, for a few weeks due to a broken foot.

Ilarold Goodman of the W. E. Cooper Lumber Co. yard in Los Angeles, recently

:ra

Building Products Exposition.

in Canada

cut four fingers but is progressing rapidly.

Congratulations to F resno RetailerNorm Cords and his bride of 25 years who cele-

brated their Silver anniversary on June 14. illm Llnderman reports that he has just about. decided to name his new yarul, now being commissioned, the "Lenero," which is the Spanish word for "timber merchant.', Floyil Clothler has returared to the C. S. Pierce Lumber Co., F resno, fully mended and feeling ffne, a^fter recent surgery.

X.en Conway, Georgia-Pacific salesman,

Pnooono/o played some golf recently with Ernte Mead and Carl Govotto in San Diego but reports the Border boys weren't of the sporting breed and he couldn't separate them from

their money.

The LMA's Jack Pomeroy flew to Chicag:o for tlre late-June business session on NRLDA Exposition planning. He reports the ?th annual show in San F'rancisco, his own bailiwick this year, promises to be a

rlack Campbell, who cut his teeth on redwood, they say, has joined the sales stafr of l)on Jowett at Independent Building Ma-

terials Co., Torrance.

Ila,rry llood, western sales chief .for The

Paciflc Lumber Co.. visited the new 50th state on TPL business last.month.

record-beater in all departments. General

Chairman Tom Fox, the Santa Monica dealer erstwhile, reports that nearly all ex-

hibit space is contracted for even at this early date, and more tllan 10,000 dealers and their families are expected at the giant

trhedorlck II. Kranz, general manager of

the Golden State Lumber Co., Santa

Monica, has been selected by the Air Force to attend the 1960 Defense Strategy Seminar, July 10-23, at the National War College, F'ort Lesley J. McNair, Washington, D.C. The Seminar is to develop among: a select group of officers of the Reserve and National Guard components of the armed forces an understanrding of present dangers to the U.S., and study measures which the

fe

allied camps might adopt to meet threat

COfrTPAIIY irecl mil I shipmenls o, . .. . REDWOOQ. P'NE

. ENGELMA'U'U SPRUCE

of war. The offieers selected for the Seminar would bridge the military and civilian partnership in national defense, and are all men

active.in public affairs who, through their position, might alert the public to international tehsions. Dealer Kranz is. a major in the California Air National Guard serving' as manag'ement a^nalyst for the 146th Air Transport Wing (H) at Van Nuys. He is also vice-president, board chairman of the fndustrial division, of the Santa Monica Chamber of Commerce, and on the general advisory board of the City College and active in other Santa Monica civic affairs.

. DOUGLAS FIR ond otherspecies . . VIA RAlt

-

TRUCK And TRAILER

ilAnQAAnT-W0hFE TAilBER CO.

fforocc WOIFE

Etoding WOLFE

t680 N. VINE ST.

tOS ANGETES

HOlfywood 4-7558 . . . For Service PfUSGcrlf on US

Left over from the Oakland Hoo-IIoo Club 39 Reveille in M&y (they may still be finishing their game) comes this photo of (left to right) Tom Ja,cobsen, Jr., Wendell

Paquette, Denny O'Connor and George Dunn.

The Ralph Russells left Consolidated Lumber duties behind in Wilmington for three June weeks while they vacationed in the Hawaiian Islands.

Loule Cherlconi, formerly with the old

Parkell Lumber & Supply firm in Walnut

Creek, has joined Diamond National there, according to Manager Walt Foster.

Ilhat filalces Dnil0ilD W So Anusaal?

sER VtilA f 10il* Why nol try Our Plsn todoy?

Let us mcrke Our worehouse Yours . . .

We'll Go Wirhout Sleep to Help You Mqke More Profitoble Sqles! * ScrYlcc -Pl A9- haglaatlon

Dtl]||oilD<$>$l|PPtYCo. TUL"/,oo/n Bnt/J,*, TUlob,io/o los Angeles Office: 6415 Eqst Flotillq Street los Angeles 22, Colifornio

OVerbrook

Mciling Address: P.O. Box 2383, Terminql Annex los Angeles 54, Colifornio

5-740,0

ui

gltu ot bv TRuc(

qodd

g")t'rot' Douglas Fir

White Fir

Redwood Ponderoso Pine

Sugor Pine

Red Cedor Shingles

Royol Ook Flooring

CAUFORNIA TUIIIBER TERCHANT

Added Produc€rs - Enlorged llorkets - Increosing Demond, Gqins Noted by Northwest Hordwood Associotion of Spring fileeting With an estimated production of close

who are served mainly by producers and distributors in California, Oregon and Washington. He stressed the high percapita income of the area and pointed to a probable growth in population within the next decade to 35-million, of which over 25-million will be centered in the three

to sixty-million board feet of Pacific Coast hardwoods reported by Paul A. Barber of \Millamina, Oregon, president of the North-

west Hardwood Association, at its spring meeting, April 15-16, at Eugene, Oreg:on, members took stock of their rapidly expanding industry and laid plans for aggressive promotion and development.

There were 71 delegates from such farawa,y places as Quincy, Florida; Jasper, Texas, and Quesnel, British Columbia.

Thirteen wholesalers were present to participate in a panel discussion of "The Indispensable Wholesaler," led by Milan A. Michie, vice-president of Stahl Lumber Co., Inc., Los Angeles, as moderator, and Ed Slattery, president of Slattery Hardwood Co.,.Los Angeles, and K. R. (Mike) Michel, president of Michel Lumber Company, Oswego, Oregon, dealing with the functions

of the distribution yard and the broker.

California was represented by six wholesalers, all of whom see a great future in

'.!,

western hardwoods. Michie is a director of the association and Michel is its treasurer. fhe free-for-all. no-holds-barred discussion, with active audience response, ironed out points of difference between the producing mills and the distributors and con-

tributed to a better understanding and closer relations in getting higher quality hardwood lumber into the hands of consumers.

New members elected were: Hall Lumber Co., wholesalers, Jasper, Texas; Latimer

Pacific Coast st6tes.

Vital factors which will contribute to the expansion of western industry, he pointed

out, are: the enormous investments being

made throughout the region by easterrr capital and the fact that there is ample room in which to live and grow.

Sauvie particularly stressed the value of

"product differentiation" in selling and

Wholesaling Panel consisted of (left to risht) K. R. Michel.

oswego, Ore.; Milan A. Michie, Stahl Lumber Co.. Los

Angeres, the moderator, and Ed slattery of Los Angeles

timber including such species as tanoak, California black oak, paciflc madrone. canyon live oak, alder, chinkapin, Oregon and California white oak, aspen, maple, laurel and others, with the first three comprising approximately 85% of the total sawlog

volume.

Dr. Ellwood related experiments the laboratory has made to control drying in order to turn out higher-quality lumber.

The association's euality Control committee met in joint session with the GradeRules committee to discuss developments in improving standards from the log to the finished product. Chairman of the former and past-president of the NHA. Emmet J. Nist, Seattle Box Company, reported that the association's revision of its studv on "The Management of Red Alder in'tne Pacific Northwest" had been completed and that free copies are now available.

He reported the successful operation of

cited examples tlrat can be applied to the marketing of hardwoods to stimulate demand and"obtain better prices. "In short," he said, "to set your product apart from other similar competing products."

The secretary-manag'er, Harry O. Mitchell, Seattle public relations consultant, amplified Sauvie's remarks along' these lines by citing a number of instances where "product differentiation" had succeeded in creating markets and increasing' demand.

He displayed toothpicks, made up into typical match-book covers, made from Oregon madrone, as an example of ballooning the value of the basic lumber into almost unbelievable value dollar-wise.

He told of one of his own sales campaigns in introducing Egyptian onioits into

the Unitetl States by featuring them as "the vegetable that gave Cleopatra her fatal allure for Marc Anthony and Julius

sawmill clinics at Everett and Longview, Wash., during November, and a short course in hardwood-lumber grading at the latter city, April 4-8, under the joint auspices of the Northwest Hardwood Associa-

L. A. Parker, assistant chief inspector, Nationat Hard-

tyood Lumber Assn., Chicago, spoke on proper inspection

Mill, Sweet Home, Oregon; Northern Cali-

foraia Hardwood Co., loggers and re-manufacturers, Arcata, California; San Pasqual Lumber Co., wholesalers, South Pasadena.

California; Tarter, Webster and Johnson,

wholesalers, Los Angeles; TWin City Lumber Co., wholesalers, San Rafael, Califor-

nia; Bob Wall, Limited, sawmill (birc\), Quesnel, British Columbia: Western Wood

Products, custom flnishers, Beaverton, Ore. Elected to honorary membership was Dr.

Eric L. Ellwood, technologist, University of California tr'orest Products Laboratory,

and chief, Timber Physics and Mechanics.

Dr. Ellwood was recently appointed technical consultant for the Northwest Hardwood Association.

He presented flgures -on the hardwood resource of thg state, estimated at six bil-

lion board feet of commercially utilizable

tion; the U.S. I'orest Products Laboratory, Madison, Wisconsin; the Washington Staie Department of Natural Resources, and the National Hardwood Lumber Association.

L. A. (Les) Parker, asst. chief iirspector of tl:e national association and instructor at the Longrriew course, pointed out the importance of proper inspection, measure-

ment and grading of western hardwoods.

Nist reported on the efrorts of the western association to obtain a permanent resident

inspector in the Pacific Northwest.

John W. Allen, forest manager, Bloedel Timberlands Development, Inc., Bainbridge

Island, Wash., showed color slides illustrating improved hardwood logging methods in Skagit, Snohomish and Whatcom counties to produce logs of good quality and obtain maximum yield.

Charles L. Sauvie, economist, Oregon State Department of Planning and Development, Portland, presented a paper on "Oregon's Hardwood Resources" with special reference to the growing western market. tle estimated that the current' U.S. Census will reveal a total of some 27-million people living in the 11 western states

Quality Control and Grade Rules committees in joint meeting found Emmet J. Nist, past-president NHA; Milan A. Michie, Stahl Lumber Co., Los Angeles; Bob Wall, Quesnel.

B.C.; Hac Collins, Twin-City Lumber Co., San Rafael, and Les Parker, NHLA, Chicago. There were 27 at the session.

Caesar and thereby upset the Roman

Empire."

"The Hardwood Industry of the WiUamette Valley Today" was presented by James L. Overholser, technical editor, Oregon E orest Research Center, Corvallis. His paper dealt with the hardwood resource of Lane, Polk, Linn, Benton and Marion counties, He cited the growing tendency among: holders of large tracts of softwoods to log off valuable hardwoods for a g3owi4g market.

He said that the estimated volume of hardwoods in only four Oregon counties checked had risen from l4S-million in 1948

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PRODUCT LEADERSHIP! The most complete line... first in consumer demand

because 7 out of 10 ask for Celotex by name!

NATI0NAL AD SUPPORT! Consumer magazine advertising designed to create demand amongyour prospects, in your community, through the magazines they read the most: LIFE, The "PQST," Better Homes & Gardens, American Home, House Beautiful, LIVING for Young Homemakers.

L0CAL PROM0Tl0N AIDS! Ad mats. Colorful folders. Promotion plans to bring in more home owners . . . more do-it-yourself fans. Special merchandising material for your builder and contractor customers' DISPLAYS THAT SELL J0BS! Celotex gives you the industry's outstanding

('Slim J'lm" tile selector displays. Attractively framed ceiling "sections"... famous that takes very little space and effectively shows 10 tile patterns.

STOCKED BY YOUR CELOTEX PRODUCTS WHOLESALER

lf it's "by CEIOTEX" you get QUAIITY . . . pfus!

Join the Celotex Crusade to sell people in your communitY on spending for first things fi rst.

THE CELOTEX CORPORATION

. 120 S' LASALLE ST.' CHICAGO 3' ILL.

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CAI.IFORNIA TUIIABER I'IERCHANT

.

to 187-million in 1953 and indicated that later estimates would uncover hardwood

stands previously overlooked.

Overholser cited the variety of uses to which Oregon hardwoods are now being put, such as Pacific dogwood for shutfleblocks in the textile industry; black willow for artificial limbs, corestock, turned articles and small woodenware; Oregon ash for oars and paddles; saddle stock from Oregon white oak; ash for parquetry flooring; madrone as a substitute for black cherrv in the production of fin'e furniture; alde"r and maple for a wide Variety of furniture items; and various species for veneer.

A. Zindel, special Extension agent, Ore-

Dr. Eric L. Ellwood, of the California Forest

Products Laboratory, hag been appointed Technical Consultant on California hardwoods for the Northwest Hardwood Association, according to en announcement by Paul A. Barber, president, Willamina, oregon. Ellwood is chlet of timber physlcs

and mechanics of the laboratory which opeiates

under the University of California School of For-

estry at Richmond in the San Francisco Bay area. with which he has served since 1957.

He obtained his undergraduate and master's de-

gree at the Unlversity of Melbourne, Australia. and worked with the Victorian Forestry Service on timber cruising and fire protection research. later

speclalizing on drying and preservatlve Droblems with retractory hardwoods with the Austra'lian Forest Products Laboratory from 1947 to 1957. He was a reclpient of the Fulbright Fellowship in 1952 and went to Yale University, where he received his l!.Q. qggree and the Wood Award of the year in 1953. He then studied wood-preservation methods in France and visited England on a return trip to

gpn State College and the IJ.S. Department 't.:'.,

of Agriculture in Lincoln County, Oregon, reported developments in a .,pilot" study the joint agencies are making of a typical

Au stral ia-

.

He.is regerd€d as a leading authority on drying recnnrques and nas devetoped valuable contributions in this field, especially in the problem of

western hardwood industry.

He stated that the hardwood acreag:e totaled 97,000 out of Lincoln's total acreage of 626,890 aqes (Lir/z/o) with close to 2,000,000 board feet in sawtimber and nearly half a million in growing young stock. firus far, only six small mills are sawing

local hardwoods, most of the logs harvested going out of the county. But, he added, at Ieast two large companies are looking into the county's hardwood resource with a view to developing them.

A documentary film illustrating the conversion of alder logs into fine kitchen cabinets that have won the acclaim of architects and builders was shown by Majorline Products of Hoquiam, Washington.

Dr. Donald H. Clark of the Institute of

F orest Products, University

of Washington, Seattle, acted as Program chairman, and

collaDse.

Ellwood is the author of numerous technical papers and made a significant contribution to the Pacific Coast hardwood industry in a paper presented at the recent sprlng meetlng of the Northwest Hardwood Association at Eugene. oregon. on "The california Hardwood Lumbel patenti-al.'t at which _-time he was elected to honorary mehbership. .(Free. copies are available on requ-est to the assgciation's gScC a! 3253 Commodoie Way, Se attle 99, Washington.)

Ray A. Olsen of J. O. Olsen Manufacturing Co., and David E. Whisler of l{ardwoods Company, fnc., served as hosts for Eugene, Mayor Ed Cone extended official greetings for the city and Paul Landsdowne, manager of t}le Eugene hotel, acted as hospitality

host.

September 9-10 were selected as dates for the association's annual meeting, which will be held at the New Wa,shington hotel in Seattle in conjunction with the 5th

World F orestry Congress.

arrEt0AllcE AT TtlE FlFTEEllTll REGUtln MEETIIIG llF TllE ilonTHwEsr HtRDw0oD AssoctAiloil HELD AI TltE EUGEI|E H0TEL, EUGEilE, ORE., Apntr 15-16, 1960 ADorigino Lumber co'. Box 77- Lorgview, washingon: James Rogers, cent. Mgr.; ots_en, J..0-._trnufactr.ing company, zZi wesi iuJrn., or.gon, R. A. otsen, Ellen McNamara. Sales Mrri; Elmer BiaCkett; riiiriit il.'oilili','piiffiers;-'iiiltihbrie'ri,

Mrs.

'F;oducti6i'.

B|0Cdel.Tlnbe'|.nris|tevelop-mrirt-tl-|^nJ.,Ri.i',a6i-Jia6''.HainbIidge|s|and,Wash|n8. tonr John W. Allen. Foresi Manager.

OreEi-ri

'i"o-i,:e-s[-Tri;drdii't;,it;;:"'Box

tth;l;i, t. l.'kijrsCiaiil-'-'

571, Cofla1is, Oregon: Robert D. craham, In

Galh-ers!, P. 0. Box 6, Eusenie,-oregor.W:.!!' ci;;g,i-ivo,il-Frislritiii';'iihis L. overhotser. Techntcat Editor. *$l!,'?l?t"i:,.'n':I.sIi?&.'Ji6'i;',.jii'..f;'l?:lJ&':.i5oL,'3.i[i],.'i,t,io,f'i."*1;J,iillii'!tu^f"'*,'..''ti11ao-uiil,

-rx:

Forest p-roducts

Management Specialist, Exiension- Servicei A. Zunoetl speciii c.*':Jj1,!|.?'1.Yqg--col..G-".r^in-R9.a.q.ce.ntra|ia,Washington:JesseK.schupp,Presi-.iensioq.edcni,-ii.ncoitdiiiy-{l!*ib oenr; Lew Mlllman. secretary-Treasurer.

0rogon, S'ate Fore_stry Oepartnfeni: n. H.'sassli,'iarm Forester, Lane County CourtDiamond Lunber Codpany,323-Plttock Block,-Portland, oregon: A. R. Richey, Manager tr6usl, iu-giie]'ririion.'-""'-"' Lumber Dlvisionr Fied c- Brown, f.,-sales'Managei,' pacitc lara-wooi iarii'c0., 1817 Embarcadero, oakland, californiar Don Johnson,

Dolql^e_,q.I LumD6r Company, goi 5rZ, cintrii F6ini, Ore.r David DeArmond, Super_ '-sares.

Pine'Gone^Lumber compalt, Rt. 1, Box 644, cottage Grove, oregon: George Molitor, "bwritiii-c[aiiei'whdiffi" ,w 373, o6v^,ru nobert e. Engel, Inc., P.0. Box Beverly uirHills, california: Robert J. Enset, prest-

Intenoent'

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dent.

^^,;.^.-,^

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partner.

Erjri'ril.rumrer conpany, Box 8, swrsshome,-ofeson: Biil Erskine, ll$'t3r!ffi-.r.1'rtl.i,'ll; !;,rriil"lltall.llil';ry.r'*'J#,1TI."?1, cone' llonoraDle Ed''Malbr' city of Eugene, brego-n' santian Lumber company, Box 128, lweet Home, Oregon: ceorge Mccoy.

Farner flardwood co.. Bbx 241.-Philomaln, bre.rT. H, Farmer, Owner. iiittte gox Compaly, 401 Spokane st,, seatfle 4, Wash.: Emmet J. Nist. e.ust|na8ros.LumDe]co..P.,o'Box989,Eudene,ore.'nuisiiii..E|||vood,Loggingii&'u'ot.um-oeiri6],

t*'.

Manager.

Goodyeaiie|sonHardwoodLumbe]co.,lnc',Box71,sedro.woo||ey,Wash.:victorL.''3l.?l",'r.rT'?1.lil,.u'''.r#.'%Jliii,,i|.1.ldi1.,!3|:T.o,?..?, Nelson, President.

mii- 11-rii h dr--ciril,

Harowoods Gompanv' |nc" P' 0' Box 1252' Eugene, Oregon: Dave whisler, Manager; sti'rr-r liii[it' i:;'f:,: 3855 East washington Boutevard, Los Angetes 23, catif.: otiver warner. Lumber Grader. flomphlll-o'Neitl Lumber Co.. hc., 1117 Boistfort Ave., Chehatis, Wash.: R. H. O,Neiil, il,iiranl.-iiicrii,ii vl'i.:'ereiil-ent.StJ'vens Steel & Equipment Co., llo Division N.E., Satem, Ore.! R. L. Deyoung.

Presldent. tt!3ti,#.??i'iirrtjohns0n, 3030 East washinston Blvd', Los Anseles 23, california, Hum,bordt company, p. o. Box 663, Btue Lake, catifornia: wayne H. McKin-

!?!q!o.od ney, owner-partner.

11u,ii'ir[,ii_iirir,-ni.'0, so' 320r, Breme.rton, wash.: !. L. Hunt,

owner.

il,T;:$T"3irfllilk]:i'!":k ifliJfllili,liiLT,l$;,t;,1,1?l|li,J.X,Tlil;.,

Forest'rndultiie!'ruanieeme-nt-tenter, schoor or Business Administration.

S?,?l;f3l"t;:i.* '"', Michel lumliei coripini,-'soi-s-13, or*tio,'oieg,iiii'k.-ii.'tuif"l Mtchet. president. Y91I0l Lumber Gompany, Alsea, 0regon: F. R. Perin, Forester.

[.lij!$]1i,'i,'r'"t%t

ilidway H.rduood Cbmjiny, Quinci, Flori-dd: BLri'chCr [itai;.'Own,ir.'-'-'' "1'*'fl'r,tl;,t'f,jll'#: ilTll! 0., 3253-r!{11 Hardwood

lllall, Bob--ttd., Quesnel, Britlsh Columbia: Robert A. Wall.

Associatton.

Weyerhaeuser Company, Longview, Wash.: J. H. McFarland, Hardwobd SuDervisorl --Northwest ilo-rgan stalet Lumbrr Company, P.0. Box 416, oswego, Oregon: Robert p. Heestand, Glen W. Potter,_Lo.g..Buyej; oscar-Weed,. Resident Sales Manager; Roger M. Stewart, Sales, Tacoma Building, Tacoma 1, Wash. lllonal Hardwood Lumber Associatlon, 59 East..Van-B.uren St., Chicago 5, lll.: L. Willanette ValIey Lumbsr Co,, 1Ol9 tyle St., Dallas, Oregon: W. E. Saltz, Assistant (L s) Parker, Assistant Chief Inspect6r & crading School Production Manager.

-ilo?thern California Hardwood Company, 716 Nintli St., Arcata, California: Herbert Baillie- Lumber Go. Hamburg, - N.Y.: Dale W. Bull, Western Representative, p.O. Box Herrin, 2043, poriland, 6regon.

Partner.

partner,

Insiructor.-

A. L.

A New Business to Serve Phoenix and 0ther Arizona Cities-Wholesale to Lumber Dealers and Industrial Users of Hardwoods-Any Kind 1751 ptroenu,niizoniARIZONA HARDWOODS, lNC. Grand Avenue

wHolEsAlE

owtY

Apitong tlooring lor Truck Body o pg61y Cypress Paneling o Stanwall Paneling ol Many Species o fennessee

Telephone:

ALpine 2.3428

Gedar Closet Lining o and Lumber-yeu llane lt!

JUrY 15, 1960

I(l(|K F(|R THIS BRAI{D When You Buy PRESSURE TREATED TUMBER

It's your assurance that preservative and pressure treating process meets FHA. and Uniform Building Code Foundation Sill requirements.

Sold bY lumber Dealers EverYwhere

I. H. BAXTER & CO. l2O MontgomerY Street San Frrncisco, California

YUkon z{lz|J/Jl

3450 Wilshire Blvd. los Angeles, California DUnlcirk 8-9591

l----

--,

CAI.IFORNIA TUIIBER IAERCHANT

BY JACK DIONNE Many years ago, Knute Rockne was taking a first look at the boys at Notre Dame who wanted to come out for foot_ ball. He assembled them on the athletic field and suggested that they form in groups of their own choosing, each place on the team having its own squad.

Then "the Rock" went down the line, looking them over a squad at a time. When he came to the squad of tackles, his eye was caught by one boy who was 40 to 50 pounds smaller than the rest of n;rorn*""tive tackles.

ln"

So he asked this boy if he was sure he wanted to be a tackle, though he weighed only about 150 pounds. The boy

said he did. "But," said Rockne, ,,aren't you a little small for tackle?"

"Yes," said the boy with no sound of boasting, ,,but I,m a little tough." * * * IIe was, and he became one of the greatest tackles in all Notre Dame history. Proving, perhaps, the old story that says "ft isn't the size of the dog in the fight; it,s the size of the fight in the dog."

*** It happens in all walks of life and human endeavor.

o

Genified K.D.

All Grcrdes o All Pqfferns a

. Mouldings

TREE FARMENS AND AAANUFACIURERS

lIembu: Calilornia Redoood Association

@

FORT BRAGG

GALIFORNIA Francirco Son

lo: Angclcr

t

Pcrk Ridgc, lll.

Ncw York

Decidedly so in warfare. Napoleon, of course, was a very small man. And Genghis Khan (,,the great Khan," as his_ torians delight to call him) was smaller than the average of his soldiers. Yet this small man conquered the greatest territory ever won by mortal man, and kept it until his

death. *. * It has been told and written concerning this Tartar chief_ ,<

tain from the wilds of Asia, that so profound were his battle strategies that, during World War II, the German armies possessed detailed maps and histories of the Khan's battles. and used them in the handling of their own armored divisions, in spite of the fact that the Khan had only cavalry and foot soldiers. One of the very great characters in all world history was this Tartar leader, Genghis.Khan, a very small man. ir {< * It has been commented on by many writers that, in World War If, the four men who held the European spotlight-Hitler, Mussolini, Churchill and Stalin_were all small men. :F I * This has not been true as a general thing among military

$tsn!ur! lLumber @ompilny, llnt.

SUGAR, PINE

PONDEROSA PINE

INCENSE CEDAR 8733 Sunser Blvd.

Los Angeles 116, Colif.

Oleonder 5-7151

WHIIE FIR Since l90l

Town & Gountry Village

Pslo Alto, Colifornlo DAvenpod 6-969

Reprcsenling Pickering Lumber Corp. and West Sidc bmber Go. ond other Rcfiobte Sources

JUIY 15, 1960

..ATLAS

covERs THE

woRLDl" ... Gomplete inventory . o. modern

yord fqcilities

for qll your lumber requirements

CALI ATTAS! . OLD-GROWTH

DOMESTIC & IMPORTED

DOUGLAS FIR Verticol Groin Flot Groin

-ALL

HARDWOODS

'

SPECIES

' PA'NEL STOCK ' WORMY CHESTNUT ' .

WEST COAST LUMBER

. SUGAR PINE

.WHITE PINE

. ALASKAN YELLOW CEDAR STADIUM

PECKY CYPRESS THRESHOLD .

STEPPING .

OAK SILL .

FULL ROUND .

ond BLEACHER SEAT STOCK

...Gomplete custom milling focilities

.. o wholesqle onlY

i,tAdison

7-2326

2l7O EAST l4rh STREET '

tos ANGELES 2I, CATIFOR,NIA

tffED CEil€ilf tt( e

FOR QUICK SERVICE, CAll cHlco Fl reside

ilARRY?

2-l 826

FRESNO

ADoms 7-l 831

frloDEsIo LAmbert 2-9031

-

OAKTAND

Gtencourt l -7400 REDDING

CHeslnut 3-4434 RENO

-

FAirview 2-2893

SACRAMENTO

-

lbert 2-8991

sAN ANDREAS

-

4.3334

SAN FRANCISCO ond

,NAKE THE NEXT IOAD CALAVERASFOR, SERVICE THAT CAN'T BE BEAT!

-cl SAN IEANDRO 2-1221

-SKyline SAN JOSE

5-33 | 0

sANTA NOSA 2-9503

-OOu$os STOCKTON

TISTEII EYERY SATURDAY I(l IIIE C|IIISTRUCII|IN

6-7991

-CYpress WAI.NUT CREEK

il0ustnY's Y0tcE

YEllowstone 5-381 I

||II THE AIR!

-tlberty -HOword

l(N8C . SrnFrancisco . 8:45a.m.

. Santa Rosa . 12:15 D.m.

I(CRA . Sacramcnto . 6:15 p.m.

I(SRO

fFlU . flodesto . 12:15p.rn.

315 ilontgomery Street Sqn Frqncisco 4, Cotifornio

ASSOCIATE

l,lEliBER

Telephones DOuglos 2-4224 ond ENterprise l-2315

leaders in America and its history. Washington was a 6-footer. So was Lincoln. And MacArthur, and Eisenhower, and Patton. So was Robert E. Lee, and many other generals in the Civil War, and since then.

appeared in one of our best magazines, commenting on American and Japanese relationships.

But the historical fact remains that the two great authorities on warfare, Napoleon and Genghis Khan, were small men. ft was historically agreed that Napoleon ,.revolutionized the science of warfare."

Some of the stateme".l *"lu iri .t article still come to "t mind. For instance, it said that the biggest trouble is that the Japanese know all about us but we know nothing about them. That article was printed many years ago but it could still be true.

***

{.**

lately. Which reminds us that many years ago an article

*{<*

Which brings to mind the fact that a nation of generally small men has been making us scratch our heads lately.

The Japanese. Trying to understand what millions of those Japanese are thinking of in the recent mob scenes against Americans has been a national pastime in this country

But the most impressive opinion expressed in that story is a Japanese character picture. It is a picture of an un-

believably ambitious people who have been taught from the

beginning of their national history that they are so directly descended from their Gods that they are far superior to all

rWIil HARBORS 1UTBER COTTPAilY 525 Boord of Trode Bldg.

Aberdeen, Woshington

45t South

Street

G OREGON ARCAT& CATIFORNIA Phone CApitot g-4142 vAndyk- izgit Mcrnufqctureri ond Disrributors of west coost Forest products PORTTAND 4,

MENTO PARK Jim Rossman Jim Froser

1618 El Comino Reol

DAvenporf 4-2525 EN. t-OOil6 (Boy Areo, Son Jose)

- - Golifornio Representqtives - SACRA'YIENTO

a

(Town & Country Brqnch) Dlck lrlerritt, ftlgr.

Box4242, Socrqmenlo fVonhoe 3-2916

O

tOS ANGEIES C. P. Henry& Go.

714W. Olympic Blvd.

Rlchmond 9-6524 Rlchmond 9-6525

JUrY 15, 1960

other people, and that their ruler is himself a God by direct

descent.

t

Perhaps that thought dominates the hordes of young Japanese who have been raising so much Hades in our affairs of late. Perhaps a closer study of Japanese history might make these wild young Japanese more understandable, if not more tolerable. Who knows?

LO'

NATIONAL PLAN SER,VICE ANNOUNCES NEW BIT&G IDEA CENTER PR,OGR,AM FOR DEALERS

National Plan Service, in cooperation with Better Homes & Gardens magazine, has developed a continuing promotion and

merchandising program that enables build-

ing material dealers to offer their cus-

tomers a complete one-stop package for home remodeling and improvement-from on-paper planning to the final decorating

(0,

order Blanks for the BH&G H,ome ldea center may be obtained from the Southern

California Retail Lumber

Assn. at 111 West Seventh

Los Angeles 14 Street, (MA.

stages.

The new project, named the Better Homes & Gardens Idea Center Program,

has been given enthusiastic endorsement by lumber dealer association officials around the country.. The program is designed to help dealers attract and sell customers by

providing efiective selling tools of an ltlea nature, and offers dealers the customerdrawing: power of the time-tested servlco approach.

By making the building material dealer's

store a service-minded, idea-stimulating

place to browse, the program links nationally advertised products to the customer's ideas when he is in a planning-buying mood.

The highlight of the Idea Center Program is an attractive, perrnanent display

3-6108)

tional Plan Service, Better Homes & Gar-

dens, and BH&G advertisers.

This display is seven feet tall, four feet wide, and 30 inches deep. (With the attractive, illuminated header-which doubles as

an ideal night light-attached to the top of the display, height is increased by six

inches.) A four-color display poster furnishes additional eye-appeal. Below the

poster are a rack and library space for displaying and storing manufacturers' project.

and product literature. The entire unit is, in efrect, a miniature browsing' room for building material customers.

A new book, especially prepared for the Idea Center, is displayed on the counter.

The flrst 40 pages in the book are new

HATEY BROS.

SANIA TIIO}IICA P.O. Box 385

for young-growth coastal redwood have been Published bY the School of Forestry, Univer-

sity of California. As an aid in volume estimating and growth prediction, the tables can helP landowners guide their current operations in second-growth redwood and enable them to forecast how much timber they will be able to cut from young stands

Monufocturers

Stock qnd Detoil Flush Doors

CALL tUdlow 2-5311

CRESCEI{T BAY DOORS With Microline Gore THE WEST'S FINEST FTUSH DOORS

Complete Inventory Sugar Pine Ponderosa Pine

White Fir Cedar

Calif. Douglas Fir

on a continuing basis in the future. The new tables, expressing

the gross, board-foot contents of trees be,tween stump height and an &inch top diameter in-

side the bark, are offered in both

Lumber Yards Only

Where OualiU Counts

BH&G Five-Star Homes (Continued on Page 47)

New board-foot volume tables

to

ForICI Shipments

home desigrrs

unit stocked with idea material from Na-

Sold Through Jobbers

L,*.

the Spaulding and the Internati.onal l-inch log rules. For each log rule, separate tables are given showing: (a) the expected

llirect Mill Shipments Truck Load Truck and lrailer

merchantable volumes in terms

Car Load

expected volumes for given dia-

Milling Facilities

of diameter at breast height and the height of the tree expressed as the number of l6-foot logs to an 8-inch top, and (b) the meters and total heights in feet.

A portion of the funds supporting the redwood volume studies was granted by the

Foundation for American Resource Managemen,t (FARM).

Also cooperating in the research were The Pacific Lurnber Com-

pany; Hammond-California Redwood Company; the firm of Hammon, Jenseri and Wallen; the U.S. Forest Service, and the California State Division of Forestry.

Los-Cal Lumber Co. 5O24 Holmes Avenue

los Angeles 58, Collf.

lUdlow 2-53f 1 TWX: LA3l5

,':".-,"

.

,14

CAIIFORNIA I.UMBER TiERCHANT

OuRlunding Service For Wholcsalers Cor Unlooding

'

Air Drying

Tollying

Storoge

Plus-Prompt Quolity Kiln Drying

H;;"

::;:;:.f"","Tf: "f L Jll,' Offered by '

1. A. DRY KI1X e, STORAGE, IllC. Dee Essfey,

Pres.

4261 Sheilo 5t., Los Angeles 23, Colif.

ANgelus 3-6273

John wiilioms, supt.

firm, Jack A. Butler, Jr. and Butler-JohnSon Corp., Ooklond, distribution Ralston Johnson, have both been connected Armstrong Producfs Distributor with the Building Products division of

A new wholesale distribution firm. But-

ler-Johnson Corporation, at 4250 San Leandro St., Oakland, has been appointed an exclusive distributor of Armstrong ceiling tile and building products. In an announcement released by the Armstrong Cork Company, company ofrcials noted that the principals of the new wholesale

INTANI) TUMBTB COMPANY CALL US FOR LUMBER PRODUCTS AND NAME.BRAND BUILDING MATERIALS Main Office: COLTON

- TRinity 7-200r

LOS ANGELES Branch officef95 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-7371

SAN DIEGO Branch office-GRidlev 4-1583

Distribution Yard' RIALTO

f[0ttsrtt 0rI

(P. 0. Box 325)

"The Deoler's Suppliel-lrlsysl His Competitor"

Armstrong for almost 10 years. Butler was formerly assistant manager, lumber dealer products sales department, and Johnson (seated) was district oftce manager of

Armstrong's Dallas, Texas, office.

The Butler-Johnson Corporation, in line

with Armstrong's long-established "dealers-only" policy, will cater exclusively to

the needs of the retail lumber dealers in the Greater East Bay and North Bay counties. fn addition to a full line of Armstrong building products, the firm will also job a variety of nationally-advertised products, including Berry steel garage doors, Simpson ventilators and Strong-Tie joist hangers, Weldwood and Wilhold adhesives, and Bee Line table legs and shelf dividers.

JU1Y 15, 1960

J{ow you can oller your builders a wide variety of

L[lW.MAINTENANCE, LABOR.SAVING SIDINGS

BY WELDWtltlD With Weldwood" Sidings builders can achieve any effect - from Colonial to Contemporary. You can save, too, by ordering in mixed carload lots of Weldwood fir plywood and siding. Builders save up to 5O% in labor, cut installation costs with Weldwood Sidings. Each meets F.H.A. requirement as a combination sheathing siding, can go directly on studs, resulting in a better built, stronger home.

Weldwood Duraply Sidings eliminate paint problems. A specially engineered resin-fiber surface

prevents checking, peeling and blistering.

For details on the many ways Weldwood Sidings can help your builder customers cut costs and give a better house for the money, write for a free copy of the new l2-page booklet, "Weldwood Sidings For Traditional And Contemporary Design."

WELDWtlllD SIDII{O$

UNITED STATES PIYWOOD World's lorgesl Plywood Orgonizolion

Distributing units

in oll principql cities

CATIFOR,NIA TUMBER i,IERCI{ANT

#b-dflffi

Richard H. TUCAS (left) wlshes F. W, CLTCK well on his retirement

Glick Retires From Weyerhoeuseri Lucos Tronsfers fo Western Region

New, modern dry kilns

_F W. Click, manag'er, T-os Angeles Distributing yards, Weyerhaeuser Company, Lumbei and plywood Ilivision, has decided to take an early retirement after 32 years' service and left the company on July 1 Bichard H. I ucas, formerly assistant salesmanager, Central Sales region, was transferred to the Westein Sales region, May l. Lucas will be Sales and Operations Manager, Southern District, and will headquarier in Los Angeles. His new assignment with Weyerfaeuser puts him in charge of coordinating sales for shipment from the L. A. distributing yards and direct mill. Iir addition, Lucas will also be responsible for the operations of the L. A. distributing yards following Mr. Click's retirement, announces A. T. Dalev.

Centrally located

Union Orgonizes Lumber Firms

Large diversifted stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks o Immediate service on "will calls"

o Complete milling facilities

o Competitively priced

Lumber & Sawmill Workers Local 2288 reports to The Los Angeles Citizen that standard form of agreement has been signed with Donover Co., Inc., Montebello; Eastside Truck & Lumber Haulers. Pico-Rivera. and that Assistant Rusiness Agents Harry Sweet and Andy Shubin have conclq4ed negotiations with Pomona Planing Mill.

Th9 labor newspaper further reports that negotiations have been completed with the Orange Belt Lumber Dealers Assn. and a seventh paid holiday was obtained as well as increased payments to the Health & Welfare Fund. _ A meeting was scheduled for the first of July with the door manufacturers but the only section of the contract opened at this time was Health & Welfare.

Business Representative Tom Smith, President Nick Cordil and Assistant Business Agent Marshall Wooten also met with Masonite Corp. late in June, continuing'the into an afternoon session of negotiations in the offices of Conciliation Service with Commissioner Ruddy.

Estimoting Glinics Plclnned The Southern California Retail Lumber Assn. is Dresent-

CALL . WRITE . \^/I RE

PENBERTHY I.UMBTR COMPITY 5AOO SO, BOYLE ,A,VENUE LOS ANGELES 5A. CALIF. LUdlow 3-4511

ly organizing a series of Estimating Clinics for bwners,

managers, estimators and key personnel. The Clinics are to be conducted by Herbert F. Lotz and, providing enrollment is large enough to warrant it, would be held between October 10 and 2l wherever in California it would be most convenient for enrollees to gather and suitable accommodations were available. The registration fee would be $45, including room rental and study materials, with meals and lodging extra.

Since 1956, Herb Lotz has conducted more than 40 such Estimating Clinics in the U. S. and Canada for associations and lineyard organizations.

(Tell them Aou sau it in The California Lumber Merchant)

JU1Y 15, 1950

STEEL qnd WIRE ii'i,r'h$ n*o,.aa^,.,*ooL

Nqils.

Reinforcing Mesh...SluccoondPoultryNetting...l,-.Wire...

Screen Cloth Aviory Netting Hordwore Cloth DEIIVERYPICK-UP ond FOR IMMEDIATE -AVAILABIE Adiocent lo Freewoys Assuring F-A-S-T SERVICE.

Reinforcing Steel Foundotion Bilts

i ASON SUPPLIES, lnc.

BU'IDING /VIATER'ATS WHOLESALE

ANgelus 9'0657

524 South Mission Roqd, Los Angeles 33, Colif.

NEED SPECIALTY CUII'NGS ONd SMALL TIIABERS? We represent

Trinity Fir Lumber Company Burnt Ronch, Colifornio Producing quolity lumber from fhe Trinity Alps Unseosoned

DOUGTAS FIR WHITE FIR PONDEROSA PINE SUGAR PINE

Kiln-Dried

Air-Dried

Cuttings up to 32' Surfoced stock to 6" x 18" Truck & Troiler Delivery Execufive Offices U. S. Nofionol Bonk Bldg.

PORII.AND, OREGON Since l9l5

Phone your neoresl Cloy Brown oftice: DOWNEY

a

TOpoz 9-0993 or SPruce 3-2303

REDDING r

FREMONT

a

OLiver 6-2636

WlttlTS o Globe 9-5516

CHeslnut l'5124

CATIFORNIA TUMBER ilERCHANT

Over 2OO Retoilers ond_ Suppl_ierc Visit Aberdeen's Open House for Huge New Horbor Plywood Division Worehouse of Ookl""J Taking in the opening to give

their new

"Feeder" depot the once-over

were Harbor Plywood Divi-

sion Managers

Milt Mikkelson (left) of Fresno and John Thompson

(right) of San Francisco with

their wives (Mrs. Thompson

at left, and

Mrs. Mikkelson seated)

Mr. and Mrs. Les Tindall of

the Hess

Lumber Co.

inspect the

newly organized hardwood

lumber

division with

Norm Herring

The recent official grand opening of the l{arbor plywoocl Division's Oakland sales warehouie at 1000 lgth Si., lust off the East Shore Freeway, was held on a Saturd^v noon, with more than 200 retail lumber dealers und^it"rsuppliers, from the Bay Area out to the Sacramento Vallei. gathered to view what is probably the largest sales warehouse on the West Coast.

In addition to showrooms and offices for local sales personnel,_ the building, with 150,000 square feet of availible space, houses the firm's district officis and will also serve as a storage depot for its warehouses in Arizona, California and Texas. Among Harbor Plywoqd Division personnel who guided visiting dealers on a tour of the new installation were District Manager Malcolm Hill and local Manager Romie Hanning.

According to Hill, the Harbor Plywood Division of Aberdeen Plywood & Veneers, Inc., which operates a chain of warehouses in major trading areas of the-United States, now ranks as one of ihe largesimanufacturers and distributors of plywood in the nation. The Oakland warehouse is the sixth opened by the firm in the past year. .building, Irj.o. to the grand opening, extensive remodeling of the which is occupied under long-term lease i.rangements, included a 19w front, reconditioning of loading facilities and remodeling of offices and showrooms. In linE witl-r the firm's policy of making its offices a ,,showcase" fq l!. building products, the newly remodeled offices beautifully display the Harbor Prefiniihed Hardwood panelins and other types of plywood which the firm markets.

District Manager Hill and local Salesmanager Hanning are both well known in the building materills industryl Hill is a veteran Harbor Plywood-employee, who his

served in several capacities since 1948 *6"n'he'joined the firm as a salesman in Chicago. He and his assistants operate the . storage depot which will service Harbor Plywood Division sales warehouses in Northern California. Aiizona.

Nevada and Utah.

Local manager Romie Hanning is a native of Seattle, Washington, and a graduate of Seattle University. Before joining Harbor's roster of sales warehouse managers, he was manager of Arizona Plywood & Door Company in Phoenix, Arizona.

On the Oakland sales force are four experienced salesLEFTI Livermore Dealers Walter

Motta (second from left) and Wal-

ter, Jr. of Livermore Builders SupPly, with young Motta's pretty bride-to-be, look over the front-

office area with Carl Larson (left) of 0akland sales and (center) Dis.

trict Manager Malcolm Hill.

RIGHT: Dealer Len Edelmann of Bav City Lumber Company (right) gettinE

some materials. handling lowdown from Salesmanager Romie Hanning.

LEFT: The Stafi-all smiles and (seated) Dick Kidder, - and Norm Herring; "Scotty" Jones

rarin' to go

(Standing) Manager Hanning, Ai Mury of Promotion. Inside Salesmen Bob Smith and Paul Bailey, Hardwood Dept. Manager,,Zit" Zittleman. and Carl Larson.

29

JUIY t5, 1960

A stock option plan for coroorate executives and sales warehouse managers has been announced by Mon 0rloff, president of Aberdeen Plywood and

Veneers, Inc.

"ln order to Dursue our expansion plans aggressively," aaid orloff "we will need the

full cooperation of our top

management tearn. since it wi!l be primarily through their eftorts that our company will

prosper and grow, we are oflering them the opportunitY to participate in our growth as owners.

"A ptan has been developed which we feel will work to the advantage

of our PeoPle. BY the

time the option Period expires,

we confidently believe our stock will be valued at a much higher tigure than the value placed on it in our option agreement."

Starting with one closed-down plywood mill and one sales contract, the company now owns two specialty plywood mills, sells the entire outDut of two fir mills and a Portion of the

outDut of several others, and ooerates a chain of 18 sales warehouses under its Harbor Division, acquired when Aberdeen Plywood purchased the plywood division of the pioneer Harbor Plywood corp.

In announcing the stock option plan, orloff emphasized the

continuing need for recruitment of sales and production personnel to till the steady demand which the company's planned growth will provide.

men: Normall Herring (Contra Costa and Napa counties) ; Scottv Tones and Carl Larson (the northern and southern sections, respettively, of the East Bay area), and Dick Kidder (Sacramento Valley). Inside sales are ably managed by Bob Smith and Paul Bailey, assisted by Aleta Bristow.

Alfred J. Mury, who had been representing Harbor Plywood in New Jersey, has been transferred to Oakland as a district promotion and line salesman. Hill said that the Harbor Plywood Division, as part of an aggressive merchandising campaign, employs promotion men in major trading areas of the nation to develop new markets for the firm's products.

"Harbor's policy," said Hill, "of employing promotiott

men in addition to salesmen, is invaluable in introducing our products to the trade and creating customer goodwill.

These men are our ambassadors, functioning in a 'serviceto-customers' capacity. Architects, engineers, retail and industrial accounts will find the promotional staff ready to help with their problems."

The many dealers who attended the grand opening saw the Oakland facilities as truly a "wholesale plywood supermarket." Emphasis has been given to ultra-fast, will-call service. Quick processing and servicing of orders is the keynote. Customer orders are sent by pneumatic tube to the shipping office to be picked up, and from here dealer trucks can drive into the building to the exact spot of the mer(Continued on Page 48)

LEFT: Flagship of Aberdeen's Harbor Plywood Division big Warehouse fleet is the company's new 150,000sq. ft. "Wholesale Plywood Supermarket" at 1000 19th St.. 06kland.

It was visited by more than 200

dealers and suppliers during the recent official grand opening this Spring.

RIGHT: Up from Modesto for "the

Doings" came Modesto Lumber Company's Clark Bradford (eyes

up!) and Francis Christiansen, discussing paneling in the Conference Room with Mal Hill (at left), while Mrs. Bradford and Mrs. Christian-

sen admire the Droduct.

LEFT: "Truck's-eye View" of just one bay about midpoint from en-

trance. Quick servicing and processing of Will Call orders is keynote.

Dealer trucks can drive right into the building to exact spot of merchandise ordered. In addition, the warehouse operates two Semi rigs lo-ton Flatbed for dealer and

a

del iverles.

RIGHT: 0utshining even Harbor's beautiful new offices, which serve as a showcase for the many lines distributed by the company, pretty Aleta Bristow "signs in" Tom

Hughes, general manager of Forest Fiber Products, as Mal Hill, Romie Hanning, and FFP'S Dick Saunders look on.

* &

.+

4

..',|

CAIIFORNIA I,UMBER TERCHAN?

Doyle Cqlls for Greoter Unity, Leqdership in Lumber Industry

Lumbermen must develop "a complete unity of ideas, effort and objectives" and demonstrate "bold, courag'eous leadership" at every level of the industry, to take advantage of "great" new market opportunities to be presented by the future. Addressing a meeting of the National Association of Lumber Salesmen in Memphis. Tenn.. Mortimer B. Doyle, executive vice-president' of the National Lumber Manufacturers Association, said producers and distributors have a joint responsibility to work for "steady progress" in these three areas: "First, we must improve the quality of our material and dg more to tailor our production to consumer wants.

-"Second, through mbre creative selling, more aggressive merchandising and promotion, we must make our customers aware of these improvements and seek to bring about increased demand for all lumber and wood products.

llln Deoler: Biggest Stocks this side of The Rockies for You lo drqw on

54 Years'

os needed:

Experience

0ur

Hardwoods

Counts for Y(}U in

Softwoods

Better

Plywoods

Service

Masonite

Marlite Upson Canec

STNABI.E I.UMBEN

Mouldings

+

G||MPIIIT

DEALER SERVTCE Since | 9O6

T[rnplcbor 2-55U

255 SECOND STREET

lelephone Collccf

Oqklond 7, Colifornio FOR BUITDING NEEDS _ STRABTE TEADS

"Finally, as a basic precept for all our activities, we must resolve to act in concert on those matters likelv to affect the future of our industry."

Unity, leadership and ialesmanship were never more im-

portant to the lumber industry than now, Doyle asserted, because "the manufacturers and distributors of competitive materials have given clear-cut warning that they plan to use every means at their disposal, every tactic in the book, to strip wood of its traditional markets and prevent our_industry from realizing the bright and shining promise of the future." . That fu :!rre, Doyle declared, will be marked by a greatly increased demand for homes, schools, churches, omce Uuitaings, factories, furniturs-"all sorts of structures and facilities, all manner of consumer goods and services."

How the lumber industry will fare in competition with other building products will depend, he explained, "largely upon our ability to work together more closely tl-ran ever befor-e, largely upon our willingness to make a temporary sacrifice in the interests of long-range benefits to our-entir-e industry, largely upon our determination-the determination of each of us-to rededicate ourselves with new zeal, new fervor, new enthusiasm to the job of selling wood."

Doyle asked wholesalers and commission salesmen to make "a careful appraisal of how the manufacturer can do a better job of meeting the complete requirements of all principal wood users."

The NLMA ofificial said that lumber and wood product manufacturers view this as the next logical step after launching the $1.3-million National Wood'Promotion Program about 15 months ago. This program, he pointed out, is intended to augment the "multimillion-dollar merchandising efforts already being sponsored on behalf of particular species and brand-name products." Doyle added: "Through our national association, our 16 federated associations and our more than 1200 member manufacturers, we are advertising, merchandising and promoting lumber and wood products, so that each of your potential customers will have a new awareness, a new appreciation of wood's many pratical and esthetic ' values.

"Now, we ask you gentlemen to take advantage of the selling opportunities these programs are creating. We ask you gentlemen to justify our faith in your ability to follow through."

An expanding national economy and stepped-up competition from producers of non-wood building materials require that the lumber industry practice "positive, aggressive, creative selling-not the quarter-done selling job that was characteristic of so many industries during the 1940's; not the half-done selling job that marked the 1950's; but the full-done selling job that must be made the touchstone of the 1960's." Dovle concluded.

ASSOCIAIED REDWOOD TI[IttS P. O. Box 598 - Arcolo, Cqliforniq

From Relioble Mills

REDWOOD, FIR ond PINE

DIRECT RAIL or TRUCK & fRAltER

SHIPTIENTS Bill Brcuning

Downey, Colif.

TWX: ARC43 Phone: VAndyke 2-2416

SPruce 3-4621

Diroctr VAndyke 2-2202

WAlnut 3-2176

Rolph Stefren o Corl Duproy

JUIY t5, 1960

Servicing Retoil Lumber Deqlers qnd Wholesqle Distribution Yords ONLY Water - &t;t Sh.ipmentt

TnEl oMtA Luttnt BEi R Sn,[ Ei S], ll Nr El. Tefephones:

MUrroy t6it6t Hlllcrest 6€,347

W Bronch Oftice

lOtO G Street, Arcqlo

lO45 West Huntington Drive Arcqdio, Colifornio

Home-Remodeling Deqlers to Be Listed in Nqtionol fVtogozine

Some 293 lumber dealers, nomina,ted by Masonlte Corpora,tion as opera,tors of a, one-stop remodeling service to consumers in their tradlng area, wlll be listed by America,n Ilomo magazlno ln its August issue, which is devoted to

home remodeling, according to Earl W. Hadtanil, general mercha,ndise manager for the hardboaril manufacturer. A tota.l of 755 such dea,lers w{Il be llsted altogether.

Masonito furnished, through lts salesmen, the names of 1,086 dealers they felt were quallfed to meet the ma,gazine's qua,lifca,tions for llsting in the August lssue: Havo full ilestgn and planning assista,nce for any type of homo remodeling project, service of givlng freo estlmates on such work, full knowledge of and adequa,te fin&nclng

VAndyke 2-3501

Company with offices here. It will specialize in handling the distribution of Insular Lumber Company (ILCO)

brzind Philippine Mahogany to area wholesale jobbers.

With formation of DuBell-Bass Lumber Company, according to J. L. Stearns, Insular's sales manager, Philadelphia will soon challenge San Francisco as the greatest Philippine Mahogany importing city of the United States.

... IIUR ST0CK in TRADE QUAI.ITY LUMBER . HONEST DEAI,'NG . PRO/IIPT SERY'CE

facillttes .or connections, and aggresslve promotlons of quallty natlonal-brand buililing matorLals.

The selectod dealers, ln addition to receivlng national recognltlon through American Home magazine, loca,I preetlge and a well-rounded romodoling program sponsored by tho publlcatlon, will have the opportunity of builillng up tfreh romodellng sales a,nd profits by mea,ns of the tie-ln w{th the

LCL Jrom yord

na,tlonal prornotlon.

Rossmoor Shopping Center Slqffed Ground was broken June 25 for Rossmoor Shopping

Center, $20 million project in the newly incorporated city of Los Alamitos. The 80.acre site located near Long Beach State College is bounded by Los Alamitos Blvd., Bradbury and Montecito Rds. and St. Cloud Dr. Development of the first phase will include 200,000 sq. ft. of building:s on 25 acres, housing retail and service elements, plus parking for 1,000 cars.

Completion of the initial units has been set for next spring, according to developers Judge Alfred Gitelson, Lakewood Rancho Land Co.; Preston Hotchkis, president, Fred H. Bixby Ranch'Co.;and Ross W. Cortese, developer of the 3,400-unit community of homes known as Rossmoor.

Insulqr Names New Disfribulor

Camden, N. J.-Lester B. DuBell, treasurer and manager of DuBell Lumber Sales Company here, and Bill D. Bass, formerly associated with Griffith-Coker Lumber Company of Birmingham, Alabama, announce the formation of a new partnership firm to be known as DuBell-Bass Lumber

or direcl shipments

.

SUGAR PINE WHITE FIR a PONDEROSA PINE CEDAR CUSTOMER MILLING a

.

.

SMITH. RllBBINS tUNilBER CORP. VICTORIA AVE. . tOS ANGETES 43

Pleosont 3-4321 TWX: A. r 500

CA]IFORNIA IU'IABER MERC?IANT

Club ll7 Hoo-Hoo Give Girls Golo Porty

s-l6i:,.;

HEAD-TABLE H00-H0O (left to right in this photo montage)r Tom and Mrs. Baker, Scott and Mrs. Mclntyre, Don DeArmond, Mrs. and Bill McDonald, Mrt. and President cordon Greenslade, Mrs. and Don Greenslade, Mrs. and Harley Hart, Mrs. and Stark Sowers, and Mrs. and Bob Saucke. Not shown but also active in party were Bert lloldren, Don Derbes.

Inland Empire IIoo-Hoo Club 117 staged

its seventh annual Ladies Nite at the luxurious new Desi Arnaz-Indian Wells hotel with goE course, on the Highway 111 back

road between Palm Springs and Indio. The day dawned clear with 100-mile visibility, they claim, and not even a blistering desert sandstorm that blew up toward evening could dampen the spirits prevailing for the gala May 14 event. , Like each of the past Ladies Nites staged by this enterprising and untiring group of Hoo-Hoo, the seventh annual, in its turn, surpassed each of the previous six put together. The golf, the swimming, the sociat

hour, the dinner and the entertainment were ALL without equal because of the splendid advance planning that went into

making the day a success.

The corsages and golf tournament were through courtesy of the Hoo-Hoo club. The Cocktail Hour was sponsored by Tarter, Webster & Johnson, the Inland Lumber

Co., the Cresmer Manufacturing Co., and Sand Door & Plywood Co.

The Donors of the exceedingly hand-

some prizes awarded were:

Acorn Adhesives, Arrowhead Lumber Co.,

Carl W. Baugh, J. H. Baxter & Co., Big

Bear Timber Co., Black & Decker Co., Blue Diamond Corp., California Door Co., The Carlow Company, Celotex Corp., Consolidated Lumber Co., T. M, Cobb Co., Cranford Wholesale Co., Cresmer Mfg. Co.,

Drake Steel, Fredericks-Hansen Co., Fremont Forest Products, Harlen Metal Products, A. L. Hoover Co., Hyster Corp., Inland Lumber Co., fnland Building Materials, Johns-Manville Corp., Kaiser Alumi-

num, Kaiser Gypsum Co., Maple Bros.

Mouldings, H. E. Markstrom Co., MarquartWolfe Lumber Co., Mason Supplies, James W. Newquist Co., Oregon-Paciflc Lumber, Oregon-Pacific Plywood, Pacific Fir Sales, Riverside Cement, Roberts Mfg. Co., Rudiger-Lang Co., Sand Door & Plywood Co.,

Simpson Logging Co., Simpson Redwood Co., Southern California Lumber Sales.

So-Cal Building Materials Co., Southwestern Portland Cement, E. J. Stanton & Son, Tarter, Webster & Johnson, Triangle Steel, Union Hardware Co., U. S. Plywood Corp., and Weyerhaeuser Company.

The winners in the Golf tournament, with their awards, were:

Dave Beauchaine (Sand Door & Plywood), Low Gross-Masonite trophy and carryall bag; Stark Sowers (Inland Lum-

ber Co.), Second Low Gross-Iloo-Hoo club

trophy and golf shirt; Ken Sharp (So-Cal Building Materials Co.), Low Net-golf club; Ken Dietel (Pomona Lumber Co.), Low Net-putter; Brownie Markstrom (H. E. Markstrom Lumber Co.), Low Net (guest)-golf bag; Milt Gensch, Second Low Net (guest)-shirt; Al Beals (Rialto Lumber Co.), Low Net Calloway Blind Bogey-Hoo-Hoo trophy end golf balls.

The following golfers were awarded golf

Left Photo at rightr Ken Dietel (left) makes award ot trophy to Rialto Dealer Al Beals and. and, in

t

right photo, Pomona Dealer Dietel as M.C. awards awards tr( tropiy and golf shirt

to Stark Sowers.

Dave Beauchaine, in Left photo

below, proudly displays the- Masonite trcphy and carryall bag he won, white, In Right photo, win-

Milt

ners Gensch, ,,8rownie" Markstrom.. and Ken Sharp pose hapllly with their prizes oi shirt,

golf bag and golf club, respectively

In the double deck of photos at bottom of the opposite page, y(xl will find, on the top deck: (Left) Mrs. and Roy Sandefur, popular,

veteran manager of the Dill Lumber Company; (Center) Jack Mccrath of Community Lumber Co., Homer Wilson of Cresmer Mfg. Co. and, at

the right, Mrs. Eill McDonald;

(Right) Bob Glass, Roy Henry and Clyde Hollenbeck are at least three of the sunburned quartette in this photo.

0n the lower deck, you will findl (Left) Mr. and Mrs. Stuart Jones, Mr. and Mrs. Vernon Craig and Mrs, Scott Mclntyre, (Center) Mr. and Mrs. Ted Cranford of Coltoni (Right) Mr. and Mrs. Rod Wilson and Mrs. Homer wilson are in this group lolling around the pool

JUIY rs, 1960

33

f While Dealer Ken Dietel gives Mrs. "Hub" Kronen an Anniversary. kiss in the left photo, and bestows an Award_-winning kiss 0n in -tne ientir ptroio, nis wife, "G-oogie" Dietel, gets even in the right photo by planting a real-gone Pomona smackeroo on Bill tulcDonald

TURNABOUT lS FAIR pLAy

prizewinner

LEFT: As {ar as the eye can see, Desi Arnaz has quite a spread at his

s

lndian Wells hotel between Palm Springs and Indio.

RIGHT: (and left to right in Left photo) Harley and Mrs. Hart, Hub

Kronen of Community Lumber Co., and Al Beals oi Rialto Lumber Co. And, as the Right photo will show, those "Kite"-area lumbermen are

Supermen-the guy, believe it or not, is looking for his golf ball.

LEFT: Stark Sowers, Ken sharp and

friend found the golf links mighty green, mighty grassy, and mighty gooo.

RIGHT: While others found the cool pool mighty invigorating in the desert sunshine, where straw hats are very good this season.

IW"$lt ,.u .9:'l!-

.i,i

Ptllr0l)'l'l] MILL-PRIMED

IilIDll()Ol)

The Pacific Lurnber Cornpany is proud

to a,rf.nourf.ce a. significant advarf.ce in lurnber m.arf.ufactt.re :

Ptllr0l)'l'Itr

ItDDNV|)01) Our farnous Arctritectural Quality Redwood, rf.ollz available factory-finished with krigfr-grade e><terior prinf.er in neutral color, plus water-repellent back prirner. ffiLL.PNhIEI'

DEVEIOPED THROUGH

a

frlcnbcr of Collfornlo Rodryood Arroclofton A

JUIY 15, 1960

ultil o

d@

plastic.ized Wrapped in heavy paper for rnaxirngrn protection, PALCOTE siding and. pattern red.wood means extra profits for you, offers your custonf.ers the

ultirnate in building rnaterials; saves constmction tirne and up to 40% in finishing costs. Get the full story on nloney' rnaking, nloney-savirlg PALCOTE REDWOOD today...write, wire or Phone:

DAlr0l) IHE PACIFIG IUIIBER C(IiIPA}IY Mills at Scotia, Dureka, and. Elk, California 100 Bush Sl., Son Froncisco 4, Colif.

35 E. Wocker Dr., Chicogo l, lll.

2185 Hunlington Dr., Son Morino 9, Colif.

PALCO -ouer 90 years of leadership built by people, plnnt, Product

CAI.IFORNIA TUMBER MERCHANT

t;

'1"{q

ry*l

t*

**oq: ALL SMILES were the ladies lined above as they carried ofi their

marvelous prize awards in Club 117's Giant Giveaway (and get ''MaL McWhorter looking on in

the second photo).

ln the Left photo of the photos almost as happy as lVrs. Harvey Favilla, wife ol the Corona dealer, as he helps her tote away the

at the left, Bill lvlcDonald seems

Grand Prize, the 3-piece Hi,Fi and

Stereo set, while Tom Eaker (in

rear) applauds the actlon. The Right photo shows three more happy ladies with their prize awards (Jrom the left), l\4rs. Ted Cranford, Mrs. Carrol Crane, wife of the Redlands dealer, and Mrs. Eill Rugg, wife . of the Upland dealer

b:r.lls for bir.clies: Jinr Ne'"vqrrist, Bl'o\\.nie

Hase\., t|ansistor radio; Mrs. Russ Repke, iron; Mrs. Ellis Johnson, tr.ansistor ra.dio; M|s. Forrest Wilson, electf ic gt'ill; M|s. Bill Ma<'Donalcl, transistor radio; Mrs. Harley Hart, bathroom scales; Mrs. George Triml-rrll. transistor rzrdio; Mr.s. Ralph Whitehead, electric mixer'; Mrs. Ro)'llenr'\', transistor radio; Mrs. Per.cy Bakker', Ron-

Larson, Rllss Repke, Jim Ban.on, Bob Sarrcke, .Iack McGr.:rth and Bill Sharp.

The golf p|izes u.e|e a\\'ar.ded follo\\.inq. the prime-r'ib dinner', and lhen clrme the au':rlding of the excellent gifts to the ladies tha"t has become one of the most eager.lv a.w:rited :rnnual events among all Southe|n C:r.lifornia Hoo-Hoo clr-rbs. The verv luckv l:rdies. ',r'ith theil superb pr.izes, were: Mrs. Bill Rugg. hand mixer; Mrs. Ken Shiu'p, r':rnge hoocl ancl exhaust fan: Mrs. Stu Jones, electric can-opener; Mr.s. Velr.r C|aig,. t|avel ir.on; Mrs. Don O:tkes, steam ilon; Mls. Ed Haciley, bathroom scales; Mrs. .lack Carlow, steant iron; Mrs. Rov Sanrlefrrr', ice bllcket: Mrs. Tom Blrker. transistor raclio; Mrs. Bill Reid. steam iron: Mrs. Ilob Szrtrr:ke, tlansistor r.a.dio: M1,s.

Charles Ray, bun-w.armer'; Mrs. Fra_nli

son lighter'; Mrs. Ne:rl Chadbourne, transislol raciio; Mrs. Gordon Greenslade, Ronson

lighter; Mrs. Frank Lipis, transistor. radio;

d ."w

Mrs. St:rrk Sowers, Ronson lighter; Mrs.

&,

fl:rve Bearrchaine, electric can-opener'; MlsRrrss Bovd, Ronson lighter; Mrs. Carrol Crane, toastmaster; Mrs. Ken Dietel, Ronson lighter; Mrs. Scott Mclntvre, stainless steel tablewale; Mrs. Rod Wilson. Ronson

B0TT0MS UPI And here's the business end of those schooners you saw on Page 1 of this issue (1. to r.)l Bill Rugg, Stuart.Jones and Harley Hart

lighter'; Mrs. Clyde Hollenbeck, Toast-

master'; Mrs. Rudi Z^yas, table lamp, :rnd Mrs. Tecl Cranford. ice bucket.

Thc Gland Prize. a 3-piece stereo a.lld

frTsrtr

The H. H. Kronens of Community Lumber Co.. Perris. were celebrating an anniversary, and don't 'Hub' and his lady make a handsome couple?

Roy L. Sandefur, vice-president of the Dill Lumber Co. and general manager of the seven yards, greets Cresmer's Homer Wilson.

Stark Sowers and "Googie" Dietel gag it up for the CLIM cameraman. Googie's "hat" says, naturally, "Lumber ls Your Best Buv."

JULY t5. t960

LEFT: The cocktail crowd had a ball, as the photos in this group of four will show. Ben Gardiner faces the camera here as he awaits his turn in line.

RIGHT: Erownie Markstrom and

Gordon Greenslade never had it so good as they have in this photothey seem to have the ladies all to themselves.

LEFT: The Lumber Merchant editor.

with Mrs. and Ed Hadley and warren Haskins watch the action in this group photo.

RIGHT: Hub Kronen and Carrol Crane of this group would like to get in on the cause of the laughtet here.

Hi-Fi set, was won by Mrs. Harvey F avilla, whose husband is with the Norco Lumber Co., Corona. Calif,

Ken Dietel and BiU MacDonald were masters of ceremonies at the awarding of the golf and attendance prizes, assisted by Mrs. Stark Sowers. Mrs. Bill MacDonald

and, from time to time, several others in The attendance and the high spirits get the crowd as the g:iving got heavy. better each year a,t this big annual event Many of the dealers and suppliers attend-of the Riverside, Calif., Hoo-Hoo club, and ing made a two-day event of the party, so does their choice of a location for the either arriving the previous (Friday) nightladies Nite. But the 1961 event, q,ll agreed, or staying over for the weekend followingwill have to g'o some to beat the fun they had this year at Indian Wells. the fun night.

'*t

Lr,

F' I

;;jl,,r +l

In the Line-up above, the folks are:

1. Bill McDonald, Brownie Markstrom and Max Xrause in this group. 2. Bill and Suzie Reid.

3. Mrs. Bert Holdren and Bert

Adams. 4. President Gordon Greenslade and Don Bufkin.

And here are the Roy Sandefurs

,again-with the dean of the

"Klte"-area lumber dealers and his lady taking their leisure beside tie pool in the left photo. Meanwhile. back at the bunkhouse. the boys were having a friendly game: Brownie Markstrom, Bill McDonald, Jim Newquist and (iudglng from the bark of his head) Gordon Greenslade

CAIIFORNIA IUMBER'IIERCHANT

Wholesalers of West Coast Forest Products Sorthern Califrrnia 0ffce-001{ pHlUpS, JR. 9477 Brighton Way, Suite 202, Beverly flills

Main 0ffce: 54 Harbor Street, SAll RAFAET

Glenwood 34322 o (P.0. Box 1317) o TIYX: SRF 92.U

Southern Wholesqle lumber Assn.

Merged Into Nqtionol-Americon fn a move to strengthen the wholesalers'voice nationally and at the same time bring about a closer relationship among wholesalers in all sections o{ North America, the Southern Wholesale Lumber Association merged with the (lUR il(lRMAt SERVICE BtGtilS

where OTHER WHl|LESALERS

LEAVE llFF

Just cqll United when you need thqt

EXIhA SEPVICE or EXIhA QAAU|Y UNITED OFFERS SPECIAT SETECTION OF WIDTH!i, LENGTHS & TEXTURES FOR SPECIAT REGIUNEMENTS

t.c.L. sH,pl,tENrs FRol,l YARD srocr lhere is no substitute tor Service

U NITED

WHO1ESA1E I,UIIBER CO.

34ll E. 26th Street

Los Angeles 23, Calif.

ANgelus 3-6166

"Quaiily Wesf Coosf Lumber tor Every purposc',

NELSON

BRadshaw 24377

o TWX: BV 0672

National-American Wholesale Lumber Association effective July 1, 1960.

Robert F. Darrah, executive vice-president of SWLA, will become southern regional managir of N-AWLA with offices in the McMillan Bank building, Livingston, Ala. . .In th-e- preliminary stages of the discussi6ns, j. Ward Allen-N-AWLA president at the time, said: "Although wholesalers are located in all corners of the nation, we have many mutual interests and are faced with identical problems. We feel there has developed an even closer liaison between- each geographic area duiing the past few_years_ because of the inteidependence of sp*ecies and m-arkets. In short, the members of the wholesale segment of the lumber industry are in no way strangers and,"while being competitors, they have muctr- in common and unquestionably should be united for the benefit of all concerned."

The directors of both associations have foreseen the need

for grea-ter, united strength for promoting and protecting the welfare of the wholesale lumber indusrrv.

The merger will make available all National-American services and benefits to SWLA members who, at the same time, retain the advantage of a regional oflice managed by a capable executive, which, in turn, provides closer contact with wholesalers in the southern area for National-Amer-

ican, said John J. Mulrooney, executive vice-president.

Soltz fo Hqndle New Firm's Ssles Warren E. Saltz has been named salesmanager of Wood Fibreboard Company, which early this summer will open a $1,500,000 high-quality particle board plant near Albany, Ore. For the past two years he was assistant production manager of Willamette Lumber Company. From 1950 to 1956, he was with the central engineering department of Weyerhaeuser Company in Tacoma, and fron 1957 through September 1958 was at Weyerhaeuser's development center at Longview, Wash.

Apprenticeship Council to Meet The California Apprenticeship Council has extended an invitation to lumber dealers through the Southern California Retail Lumber Assn. to participate in the forums and open discussions of its quarterly meeting in the Lafayette hotel, Long Beach, July 2l-23.

LUlutEER

Wholesale Only

L-C-L lrom Yqrd Sfocks... Direc,J Shipments viq Rqil-Truck & Troiler HINES HARDBOAR,D - REDWOOD - PINE - DOUGIAS FIR, PLYWOOD l5O Eost Pomono Ave., ELfiort 9-4521 TWX Monrovin Gol 9652 llonrovic, Golifornia

JULY 15, l95O

Royberg lumber & Supply Opens on Gontinenrol Sire in Menlo Pqrk Newest addition to the Peninsula retail industry is Rayberg Lumber & Supply, at 1460 El Camino Real, Menlo Park. in the former site of Continental Lumber & Builders Supply. The new yard caters to the walk-in and remodeling trade and is owned by three experienced Peninsula lumbermen: Ray Story of Acme Fence & Lumber, San Carlos; Jack Sandberg of Redwood Lumber & Supply, San Carlos, and Ray Gurney, former manager of Continental Lumber, who will continue as general manager of the new operation.

Hollow Tree Adds Preble ro Stoff Max Barnette, president of Hollow Tree Redwood Company, Ukiah, announces the addition of Stan Preble to his sales force. Preble, who grew up in the business in the Pacific Northwest, has had years of sawmill sales' experience botl.r for others and on his own.

Originally associated with Stebco in \Arashington, Stan came to California in 1950 to take over as resident manager and sales manager for Clay Brown & Companv's Fortuna sawmills. Two years later, he became salesmanager at Briceland for the old Brix mill and, during 1954, established his own sawmill which he operated under the name of Humboldt Mendocino Lumber Co. for the next four years.

For the past year, Preble had been associated with Harbor Lumber Co. in San Francisco.

Bulk Cement Depof ot Eurekq Permanente Cement Company will establish a bulk cement distribution plant in Eureka, California. It \,\'ill have a storage capacity of 3,000 barrels of cement ancl will be the first such installation in the Eureka area, located on a 1.34-acre site on the waterfront between T and K Streets. formerly known as the Arrow Mill property. and being purchased from Leaner-Eureka, Inc., Eureka and Oakland.

Donover Co. Joins SCRIA The Donover Co., Inc., 915 Olympic'Blvd., Montebello,

has applied for Associate membership in the Southern Cali-

fornia Retail Lumber Assn. Officers of the firm are Harry J. O'Donnell, president, and W. E. Calhoun, manager.

IIEE y'ou,rlcn, ?otc.

MANUFACTURERS Of

CAR BRACING

PAttET SHOOK

INDUSTRIAT CUT STOCK Douglos & White Fir

P.O. Box 47 o

4069 Eqstside Roqd

o CHestnut t-5151 REDDING, Colif.

gRAEg

TWENTY-FIIfE YEARS AGO TODAY As Reported in The California Lumber Merchant, July 15, 1955 Production was somewhat increased in

tlte 10th week of the Northwest lumber strike with the reopening of a number of mills, sorhe with union sanction but the majority without. National Guard troops

protected workers in Tacoma, Aberdeen and Hoquiam, and state police looked after the workers in other 'Washington and Oregon areas . . . W. A. Blanoha,rd, president of the Blanchard Lumber Co. and also of the Burbank Iribrary board there, presented the new $38,000 library building to the city, July 2, at a public dedication . . . Harry G.

Eood returned to the Dolbeer & Carson

ofrces in San Franclsco from a southern California vacation . . . George W. Gorman, salesmanager for Harnmond Lumber Co. at

San f,'rancisco, obtained his pilot's licensb, July 3 . . . Lew Blhn m was the subject of the seventh in the series of "Palco Person-

alities" sketches running' in The Pacific Lumber Co. series of full-page advertisements in this magazine. It calls him "a real

chip otr the .old block, living up to the family traditions established by his illwtrious gralrdfather," and adds that he even "married a 'lumberman'," M.azie Startzman.

The Lurnber Code Authority is reported now detrnitely winding up its afrairs in Washington, D.C. ltlajor David T. Maeon, the e><ecutive ofrcer, left to resume his position aF malrager of the Western Pine Assn. in Portland. with Carl Bahr. the executive secretary-treasurer, left in Wash-

ington to liquidate the corporation . . . The San Diego lumbermen scheduled a golf tournament, dinner and entertainment for La Mesa Country Club, July 20, under the direction of Frank Park, with Ed Culnan arranging the golf. The committee includes Bill Cowltng, chairman; Bob Reid, John Lupton, Merle Baker and Irarry Whitte-

more. A large turnout is expected, with

many coming from all over southern California to see the Exposition as well

CoI. R. I/V. Leo was elected president of the Hammond Lumber Co. and the Hammond &

Little River Redwood Co. James msnom, president of the Wisnom Lumber Co., San Mateo, returned from a 3-months' trip to Europe accompanied by

his cousins John and Robert Wisnom. .

I(enneth Smlth, manag'er of the Lumber &

Allied Products Institute, Los Angeles, writes "A Practical Appraisal of the

3,W (r( BLUE DIAMO]ID hilifi GYPSUM WALTBOARD

%' JilWA ulrl FoRt

C O RE . . .TAP E R,... SU RFAC E Gypsum wallboard craftsmen know the importance of Blue Diamond uniformity. Uniform chamcteristits aid in the fast production of smooth, ffre resistant walls and ceilings. ilnifonnitg is a result of quality control.

Blue Diamond quality contiol begrns with the'grading of gypsum rock at the mines. It carries through every step of gypsum wallboard manufacture to the ffnal placement of dunnage to safeguard its condition in bansit.

Applicator craftsmanship and Blue Diamond uniformity ioin hands in producing sm.ooth . . . sohd . . . fire resistant walls and ceilings.

F#*'6iii *ftiiil;tlrnili

N.R.A." in this issue . , . Gleo. R. Kontlrlok and lV. B. Wlckersham, the S. F. and L. A. district salesmanagers, are attending a sales conference of the Chas. R. McCormick Lumber Co. in Portland Goorg:e B. Mcleod, vice-president of the Hammond Lumber Co., fell and fractured his leg, June 30, on a Portland golf course . F. R. Tltcomb was re-elected general manager, and Charles If. Ingra,m, assistant, at the annual meeting of Weyerhaeuser Timber Co. in Tacoma . . . E. W. Ilemmtngs returned to Los Angeles from a trip to the Swayne Lumber Co. mills he represents in southenr California.

F. Dean Preecott of the Valley Lumber Co., Fresno, and executive committee mem-

ber of the NRLDA, returned from am industry conference in Chicago . . Ilerman Baumann resigned from the Fruit Growers Supply Co., Susanville, to join Caterpillar Tractor Co. . . . [V. G. Scrlm was re-elected president of the Philippine Mahogany Mfgrs. Import Assn. at the special meeting in Chicago, June 28, with f'. J. Dunbor re-

turned as secretary-treasurer and G. P. Purchase as assistant. New directofs elected include Roy Barto, Chas. T. Nelson and C. U. Martin . . . The Forsyth Hard-

wood Co, was appointed northern Califorrria distributor for E. L. Bruce Co. . . . Joseph R. itraluaus, president of the Laguna Beach Lumber Co., was married June 21 to Miss

F rances E: Ahlene of Santa Ana and left for a honeymoon in the High Sierra.

Work was started July 5 on the new U. S. Post Ofrce building at Selma and Wilcox avenues in Hollywood . A. M. Schwarz of the Schwarz Lumber Co., Miami, Ariz., spent the holiday with his family, who are summering in Long Beach . . . If. Sewall Morton returned to his Oakland desk at Hill & Morton after two weeks' business in the Northwest . . . Max Cook of The Pacific Lumber Co., his wife and their young: son, Mickey, combined solne Los Angeles business with pleasure on a visit from their San F'rancisco home to the San Diego Elxposition D. T. Flanner, formerly with the Noah Adams and the W. B. March lumber companies, is now managing the Crockett (Calif.) Lum(Continued on Page 44)

JUIY 15, t960

HARDWOOD and SOFTWOOD PLYWOODS . . . for every purpose

OXford 2-6941

COMPTETE WAREHOUSE STOCKS FOR IMMEDIATE PICK-UP OR DELIVERY

dislribulors

RAymond

f or

MED-PLY DOUGLAS FIR PTYWOOD

3-71O8

DRAIN UNDERTAYMENT AND AtL OTHER DRAIN PRODUCTS UNITED STATES GYPSUM PRODUCTS WATLACE PtY PREFINISHED PANELS

"Coll us for All your

Jusl minufes from Sonfo Ano Freewoy ond oll Soufhern Colifornio Communifies

Plywood Needs!"

California Wholesale Plywood, Inc. 7330 South Crider Ave.

PICO RIVERA, Colifornio

fhe Grnswer to plywood storcrge

Irroblems Designed to eliminate all the troublesome headaches of plywood storage, Johnson & Flaherty "Plyracks" will handle as many as 200 different types of pliwood-all fully accessible-in just 100 linear feet.

The secret of "Plyra&s" convenience is their complete flexibility-stacks from lO" to 6' may be stored with equal ease, up to 12 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on 10" centers.

JCDHNSCDN

& FLAHERTY

To end your lost space problems, use Johnson & Flaherty

"Plyracks" and use L)O/o of your plywood storage space economical, too----<all or write for free quotations.

-they're

5B0l District Blvd., los Angeles 22 lUdlow 2-6249

CAI.IFORNIA TU'$8EN MERCHANT

flt yaeRs oil CEUFORMA STREET

L. A. City qnd County Building

Set All-time Records for June

Building construction in both Los Angeles city and coun-

ty set June records, officials said. In the city, building activity reached $73,132,565, the highest of any June and the

third highest monthly valuation in its history. The Building and Safety Department says this compares to $40,076,138 for May and to $54,79I,353 in June 1959.

For the 1959-60 fiscal year ending June 30, building construction in the city reached $637,390,630, nearly $42 million higher than the previous record fiscal year

of 1958-59.

In the county, construction the past month totaled

$39,44I,293, the highest of any June since 1955, said John A.

Lambie, county engineer. This compares with $29,706,291 in X,[ay and $33,944,889 in June 1959.

Sqn Jooquin Volley Hoo-Hoo Plqn to Bring 'em in From Fnr qnd Wide for 2-day Event qf "Foll Volley Frolics" Although the event is scheduled just prior to the 69th annual convention of Hoo-Hoo International, Sept. 18-21, at Hot Springs and Gurdon, Arkansas, the San Joaquin Valley Hoo-Hoo Club 31, nevertheless, is hoping for the greatest turnout in its history for the 1960 "Fall Valley Frolics," which is scheduled as a two-day event this year, Sept.16-17.

Preliminary plans call for urgir-rg a great attendance of guests from Los Angeles Club 2 and San Diego Club 3, to augment the always good attendance from San Francisco Club 9 and other Northern clubs, to make it a genuine, gala

Jurisdiction VI event this year.

As early plans now shape up, Club 31 President Bob Wright, Fresno, Calif., hopes to stage the golf tournament on Friday afternoon, Sept. 16; leave the evening open for a Jurisdiction meeting of Hoo-Hoo from the many localities to be represented at the "Frolics"; hold a huge Concat on Saturday, Sept. 17, following the usual popular Bowling tournament, and conclude the 2-day fiesta with the gigantic stage sho'lv and Banquet.

New Ed Wqlsh Firm Stresses Service (And Good Lumber, Too, of Gourse) Ed Walsh, veteran Southern California lumber salesman,

has established the Walsh Lumber Company, at Covina, to

specialize in the wholesale distribution of quality redwood fiom responsible Northern California mills.-"We shall also

stock and ship all other West Coast species of lumber on a less-than-carload basis from yard stock, or direct shipments

via rail or truck-and-trailer," Walsh said.

Ed started his lumber career when he secured a job in Cumberland, Maryland, shipping lumber throughout the eastern seaboard. He stayed with it for more than 15 years before he decided to make California his home. lIe went to Los Angeles 12 years ago and has been identified in wholesale lumber sales since that time.

"We are representing a number of good shippers in the Northwest and we shall offer prompt shipment regardless of the size of the load, or species. We are out to sell good Iumber and good service," Walsh declared.

J. D. Koyne in New USP Job Monroe W. Pollack. United States Plvwood Corp. vicepresident in charge of sales, announces that J. D.-Kayne has been selected for the newly created post of director of branch administration, responsible for all branch operations in the company's 125 sales-warehouses in the United States and Canada. Kayne joined United States Plywood in 1941 as a clerk.

JULY t5, t960

wall

a

c0Yerm SDCC

slftet CALL ttre

ff"UaZcompany

CALL CORALITE FOR YOUR COPY (OR COPIES) OF

WALLCOVERII{G COiITRACTORS ASSOCIATIO}I MATERIAT & INSTALTATIOI{ STANDARDS FOR PRE.FII{ISHED WALL PA]IEIS NOTE: These standards meet and/or exceed the requirements

of all Governmental agencies.

WE HAVE COPIES OF THIS INFORMATIVE PUBLICATION WHICH WE ARE HAPPY TO DISTRIBUTE TO YOU FREE OF CHARGE.. .

RAymond 3-827L .7251 East Condor Street, Los Angeles 22 Also a complete line of metal moldings and bathroom accessories.

i . . .. . f -..- ., . ., '.' ,,.,,--

t

-

CAITFORNIA IU'IIBER'TERCHANT

Pre-finished, Pre-fir crnd Wropped Door Now Mqnufnctured by Col-Wood Full-scale production of the first natural pre-finished, pre-fit and wrapped door to be manufactured in the West, is now in progress at California Wood Products, Inc., Santa Rosa, California. Production of the natural finishes involves newly developed manufacturing techniques that include resin-sealing (for greater protection against moisture, wrapping and handling marks), tinting (to bring out the beautiful natural grain characteristics), a.nd burnishing (for added lustre and depth).

Cal-Wood's unique processing includes two natural finishes: Custom-Surface and Custom-Coat. On Custom-Surface door faces, the manufacturer suggests a final,

on-the-job application of either lacquer, wax, shellac, varnish or enamel for added

durability. The Custom-Coat finish is complete and has a satin-smooth, natural flnish with the durability and appeafance of fine hand-rubbed furriture. Either finish would be difficult to duplicate outside of the plant.

Custorn-Coat trnished doors are pre-sized, bored and dapped. Boring is done to the customer's speciffcations. Each door is then individually wrapped in a protective "stay-

on" wrapper that remains on the door

through installation, application of all hardware as well as painting and plastering of adjacent materials.

According to J. A. Reese, Cal-Wood sales manag'er, the new pre-finished, pre-fit and wrapped doors will eliminate approximately 90Vo of present door rejection problems.

25 Yeors Ago (Continued from Page 40) ber Co. . . . I. P. Heick, yard superintendent

at Hammond's Watsonville yard for 30 years, died there July 4 . . Glick Bros.

Lumber Co. moved to the new 6-acre site on Alameda in L. A. The company also

operates a sash and door factory in IIuntington Park and two retail stores in L. A. . . . Frost Snyder and W. W. Kllworth have

bought the Vancouver Pl5rwood & Veneer Co. . C. D. Mallory & Co., New'York, bought the S.S. Missoula from Hammond Lumber Co. and ordered her sailed to the

Atlantic coast.

pnroonn/o Bob Eldrltlge, formerly with B&M Lumber Co., Ukiah, has joined Jlm Cagle in his Philo mill operation.

The Horace Wolfes winged their way home to Marquart-Wolfe Lumber Co. last

month after their annual 5-week stay in the Hawaiian Islands.

Lloyd Larson, former salesmanager of Crawford Lumber Co., Ukiah, has signed on with Billy Matn at Main Lumber Co., Protect against the costly effects of termites, decay, and fungus attack with job.and

time-tested Boliden Salt pressure.treated lumber by McCormick and Baxter.

Dollar for dollar, Boliden Salt pressure. treated lumber is your best bet for mudsills, posts, joists, framing members, patios, porches, fences.

Because of its proven protective

qualities lumber pressure. keated with Boliden Salt is being recommended and used by ever increasing

numbers of architects and builders.

llcGORillGK & BAXTER c^=oso'N. coMpANy ?onuND, olEGoN

485 CAurOlN|A srttET sAN ttANCtSCO, CAutOlNtA

AI Wahl of Consolidated Lumber Co., Wilmington, and his wife Hilda have re-

turned from a vacation trip through Canada and the Pacific Northwest which took them

into Banff, Lake Louise, Vancouver and

Victoria.

Hugh Pessner struggled with his own West Coast Timber Products paperwork while his keeper of the records, Helen Forsberg, and her hubby, Art, took the long week through the Fourth for a Southland vacation.

Orrlo W. Ifamilton, executive vice-president of the Southern California Retail Lumber Assn., accompanied 1960 Exposition General Chairman Tom Fox to Chicago for

the NRLDA planning session, June 28-29, attended by the prograrn managers who

will stage the various clinics each morning of the big show in San Francisco this

SEE YOUR DFAI.fR OR WN'IE:

t. o. lox 33.4a

Redding.

la4 N, tloADwAY GtENDAI.E, CAtI'OTNIA

November 13-16.

Stewart Palne and Duncan Pell represented Davis Hardwood Co. at the Philippine Mahogany Association's annual meeting, July 10-13, at Portsmouth, N. H.

JU1Y 15, 1960

45

Hollywood Jr. Twins Are All-Purpose Doors Say goodbye forever to old fashioned screen, sash and storm doors... lor here are two all purpose doors..,COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types ol rvall construction and harmontze with any interior styling.

Note tlrese 4.in-l ADVANT]AGES ^t\ Economy fl co-tort |fl a a Ji a Sav6 ScEn lnd -

The Hollywood

Twlnr pcrmlt mora

light in kitchen rnd tffile porches. a GIY€ adequatc eary nntllauon. a Insect.tight, rust pmt 3cmn3. a Slsh Gla3s m.y bc cldncd rlth Gese.

-

peinting.

a Stvca on expensire rcplaccmcnb. a Srves space . . . Ths Hollywood Jn Twins may be hung to swlng in or dL

Convenience

a l{o mm dstorring r6und a ruperfiu. ou3 crtrr door rlth rn rrmtsl of bundl6. a No morc srgSlng; film3tr lcrun d@ra rhlch lnvitc int ud6E. a Act3 $ rn .dditionrl pfot ctlon for hdrillta Sh. m.y mvwa rlth out

Hollfod

Jr. rhowlnt

adjustablc m.t.l !.3h.

rldar throuSh slsh olEnlng withilt unlcllng thc doa

a Bulthi-pr6f. A 3imdc todr ot fin. gcr lcl3 3Gh.

buying Sash, Storm O@r. Hollymod J6. .r. sll 3 @mbimd into I dor. a Saves on hardware, hlnglng tnd

Loavs avallabls fl@r space whlch l3

ururlly lost In ldtchen or.ni4r wry.

(.lf Ponel or Flush giw -

a Hollywood Ja Twins tu tour choio ot ! prnal or flush dor to hammlzc with rny style s.chit€clura d Inlerlor d6lgn. a Flurh don lvllhblc In Pftillpplnc Lurun, OrlGntsl tuh (S.n) tr 8trch. a P.ncl doE lv.llabl. in plne only.

illlilii.'j:lllflll Write Jor lrcs illutlrolcd lilerolvre

WEAMERTrcflTN WilffER

WEST GOAST SGREEII GO-

Ptot.cl. .!rln.l DUST , ... iAlN , . . COLO Krpt out FUES... IOSQUITOES.., ll{SECt tt3T3

ll27 Eost 63rd Slreel, los Angelcr, Colifornio . ADoms l-1108 * All Werf Cqsl Prdicts orc dislribuled by rcpvtoble declers notionwidc *

yEilnunoil il( saililER

-

MANUaACTUIEIS Of SCTEEN DOOi5, tOUVtE OOORS & SHUTIEIS

Y STOCK

WHOlESA!E DOUGtAS Frn PONDEN,OSA AND 3UOAR, PINE

o R ole 3-35OO

NEWPOR.T BEACH, CALIF.

CATIFORNIA IU'IABER TAERCHANT

Hordwood Plywood Institute OKoys lmportqnt New lmprovements The 19th annual Spring meeting of the Hardwood Plywood Institute was held March 2, 3 and 4 at the Biltmore hotel in New York City. The convention began with a Directors meeting, March 2, at which Wood-Mosaic Corporation, Parkay 'division, of Louisville, Kentucky, was approved for membership in the Institute.

The Board also approved a new Institute Glue Bond Policy prepared by its Laboratory manag'er, William J. Groah, Jr., which covers plywood grades and glue line type set forth in the proposed revisions to hardwood plywood Commercial Standard CS35The Board heard a report from the Laminated Hardwood Block Flooring committee that, as a result of tests in the Institute's laboratory of over 2000 blocks since November, the Institute is recommending to the Federal

fri@P

Canl U, &aagl, WHOLESAIE LUI,IBER Serving ]he Pocitic Southwest 3848 E. Colorqdo Sl., Pcsodeno, Colif.

MUrroy l-5382 o SYcomore 6-2525

Hlllcrest 6-3818 o TWX: PosqCql 7392

Housing Administration for FHA's Minimum Property Standards a 2-hotr boil test with 20 hours of drying at 1450.

President S. M. Nickey opened the membership meeting March 3 by introducing representatives of companies which have joined the Institute since the Memphis meeting. They include Klamath Hardwoods, fnc., Klamath Falls, Oregon.

Mr. Nickey reminded the membership that they can expect keen competition from hardboard and plastics in the furniture industry and tougher competition from imports to continue. To meet this competition, HPI in 1960 will begin a "reminder campaign" to bring about an increased awareness of the HPI symbol on the part of all buying and specifying influences and to push that the HPI symbol means quality.

This "reminder campaign" will on a consistent, everymonth basis throughout 196O reach architects, builders, wholesalers, retailers, furniture manufacturers, flooring applicators and other buyers or specifiers of hardwood plywood with a messag'e on the HPI Seal-what is is-what it means-why it's important to them.

Managing Director Clark E. McDonald, in his report, stressed that the HPi quality-control program gives HPIlabeled products a competitive advantage. Mr. McDonald also stated that kits of technical and promotional literature on hardwood plywood were being furnished free to all purchasers and specifiers of the product.

HPI's Counsel, R. N. Hawes, reported that the failure of the Tariff Commission to give the Institute a favorable report in the Escape Clause Case was a bitter disappointment. Mr. Hawes stated that an HPI witness will appear at lfouse Labor Committee hearings on legislation to increase the minimum wage from $1.00 to $1.25. In the South, plywood manufacturers' payrolls could increase by 25/o and overall costs of plywood by as much as 8/o if this proposed wage increase-b-ecomes law. This would price Southern plywood too high to meet the competition in their markets. Mr. Hawes also stated that, although 1959 domestic production of hardwood plywood is estimated as 148 million over 1958, it is only 29 rr'illion over the previous high of 1955. This is a small gain for the domestic industry when imports have increased for the same period by some 400%.

One of the high points of the meeting was a joint reception and luncheon with HPI and the eastern regional meeting of the National Plywood Distributors Association. S. W. Antoville, chairman of the board, United States Plywood Corporation, reviewed his 40 years in the plywood business from not only the manufacturer's viewpoint but also the distributor's angle.

The joint HPI-NPDA Meeting continued with an address on the research in plywood for use in home building.

The Fall meeting of the Institute will be held in Atlanta, Georgia, in October.

Offering the Products of

MEIIF||ND

G0[P0nlTI0lf

.JUIY ls, t950

unlimited source of

lmported qnd Domestic

Hqrdwoods qnd Softwoods for Every Purpose

supPlY

All Species of

whofesofe o/nY

Fine Cobinet Woods

Old-Growth Douglos Fir from Ross Lumber Mills, Medford, Oregon

t950-t960

Speciol Selection for Speciol Requiremenl5 Widths, Lengths, Colors-

SIftITNONS SUPERIOR SERVICE

Over Ten Yeqrs' Dependoble Service fo

"Sleody Growth Through Speciol Service to Retoil Lumber Deqlers"

Retoil lumber Deqlers

Modern New Fqcilities

for F-A-S-T DEIIVERY

tust Minutes from the Sqnfq Ano Freeway With FAST DELTVERY to ALL Soulhern Calitornia Cilies ond Towns

qnd PICK-UP STANDARD

HARDWOOD

For "ABSOTUTELY NOTHING BUT THE BEST" -

i^out DtNGs

$INMONS HARDWOOD IUTIIBER CO. Home ldeo Genter

(Continued from Page 23) plus National Plan Service designs-and the remainder is a categorized portfolio idea presentation of remodeling and home improvement ideas.

In the storage cabinets under the shelf

are dividers and compartments for product literature. These compartments can be

categorized accordiag to projects or by millwork, flooring, paint, etc.

Building material dealers who take part in the Idea Center Prog?arn will also re-

ceive extensive promotional aids. AU BH&G Idea Center dealers will be listed in t}re magazine every three months.

Each BH&G Idea Center dealer will receive a major promotion package annually.

The first package will include display mate-

Loth

to

SPruce 3 -l9l O

rial such as window banners, decals, and display cards; a complete local advertising and publicity kit containing layouts, mats,

BH&G advertisers, success stories and case histories from other dealers, and publicity ideas.

scripts, TV storyboard, and publicity plan; a direct mail section of suggested invita-

The Better lfomes & Gardens Idea Center display, the materials for stocking it, plus the above promotional elements, will cost

tions to $he opening, statement stufrers,

the dealer $149.50. To qualify for the

and other copy and layout ideas; and a new

full-color filmstrip from BH&G editors entitled "Ideas to Improve Your llome."

Planners of the Idea Center program

anticipate heavy demands for loan of this filmstrip by civic clubs and women's groups in dealers' localities. The filmstrip is also ideal for use in setting up a remodelinghome improvement clinic.

I'inally, Idea Centers will receive from

Better llomes & Gardens every three

months another promotion package containing new promotion and merchandising ideas, display ideas, special material from

project, dealers pay only that amount and agree to the following simple conditions: 1. tr'eature and promote Better Homes & Gardens advertised brands; 2. Maintain the Idea Center in clean and orderly fashion;

3. Use fdea Center promotion materials furnished by BH&G; 4. Feature the BH&G

Idea Center four times a year in their regular newspaper advertising or their other promotion eforts; 5. Furnish evidence of local promotion activities; and 6. Bulletin and inform all sales people of the BII&G Idea Center activities.

Redwood

Timbers

o Mymond 3-3454 Mymond 3-1581 PArkview 84447

t. c. L. T. -&- T.

Csrloods

SllSS lumber Co,, lne,

o

7l5l Telegroph Rd. Los Angeles 22, Colifornio

---- -,

:-.'

': ': --,

ii 'I

CATIFONNIA IUMBER'UIERCHAT{T

For )zour

IFtp{}nTn$ pl,yttrG{}I} req].-Lirerr1en ts. . .

New Housing Predictions Good As Money Returns to Mortgoge Morkets The NLMA Lumber Letter says that housing starts this year will.be higher than originally expected, according to many private economists. One banking newsletter commented recently. "'With monev more available and buyers still quite willing . . . the industry now probably is on its

CARGOIRAIL-TRUCK Servicing Refoif Lumber Dealers and W holesale Distribvtion Y ords Only

GULF PACIFIC tAllD & IUIIBER C0. of California Dlckens 5-2897 John HANSON TWX: Resedq 7340

Ed KARST

slso: Medford, Ore. o Tucson, Ariz. o Dollqs, Tex.

* R,EDWOOD ond DOUGLAS FlR, * Represenfing

KAIBAB LUflIBER CO. Speciolizing in WHITE FIR .

PONDEROSA PINE O SPRUCE

Mills ot: Fredonio, Flogstoff, Hof brook, Ariz. '.

Wonship, Utoh

way to somewhere between 1.2 and 1.25 million starts. In short, a good, if not a great, year."

Housing and Home Finance Administrator Norman P. Mason sounds the same note of optimism. He said the Census Bureau housing estimates of March "indicate that the upturn in home-building has begun." Predicting "a good housing year," he added: "Savings bank deposits and savings and loan funds are growing. Our field reports indicate that insurance companies, savings banks and savings and loan institutions are returning actively to the mortgage market. At the same time, there has been a slight easing in discounts on FHA-insured loans and new corporate borrowings are running significantly below a year ago."

Retqilers Visit Ooklond Wqrehouse

(Continued from Page 29) cl-randise ordered. Deliveries into the large out-of-town area are handled by two tractor-trailer units and a ten-ton flatbed truck.

The Harbor Plywood Division line of Big H products are displayed to their best advantage in the new sales warehouse. Leading the field are large, complete stocks of High Density, Super, Special and Royal Harborite; Super-Harbord Marine Plywood; and Harborwave, the sculptured plywood. Other products distributed under the Big H brand are Harbor prefinished hardwood paneling; Harbor moldings; Harbor hardboard; and Harbor hardwood plywood.

The newly created Hardwood lumber division, managed

by Ed Zittlerian, carries complete stocks of domestic and imported lumber, including many items carrying the Big H brand. Featured products of other firms include Celotex Corporation's tiles and softboards, \Meyerhaeuser's particle board, and Nicolai Company's flush and sash doors.

The grand opening of Harbor Plywood Division's newest sales warehouse in Oakland was a great success, bringing many favorable comments from the dealers attending. The future of the warehouse, with service to Northern California lumber dealers as its motivating force, might be summed up by Manager llanning's words: "We will maintain Harbor's sales policy first and foremost. This, coupled with adequate stocks, good service and the cooperation of our lumber dealer friends, should make the Oakland operation one of the strongest links in the Harbor Plywood Division chain."

The sales policy referred to by Hanning is found in "The

I.UilBEN G||.

TNI[ilGI.E WHOT.FSAI.E II'MBER 264 Arlingrton Avenue, Kensingilon 7, Calilornia

*'i:,:frr;'r1';*u

PINE

JUIY t5, t960

llunler, Ea,,il 7ar*/e.t, loailpl Uiil4ot4t Salnq 4sz OAK, BEECH, ond MAPIE FIOORING Brodley Unit Wood Block Flooring Higgins lqminqted Block Flooring Oqk Threshold qnd Sill Truck Body Lumber qnd Stqkes Cedqr Closet Lining

GALTEHER HARDWOOD CO. 6430 Avqlon Blvd. los Angeles 3, Cqlif.

WHOtESAtE Flooring cnd Lumber

Harbor Code," a published statement of policy, which obligates the firm: "(i) T" manufacture the best products possible; "(2) To build good will for ouiselves arid our products !y fqit.consistent dealing and cordial cooperation with the flrstrlDuttng trade; "(3) To participate in trade promotion programs benefitting the industry of which we are a part; "(4) To recognize the Jobber as ir.rclispensable to the proper distribution of our products; "(5) To recognize the Retail Lumber Dealer as a vital link in the distribution program, entitled to protection against encroachment upon his legitimate field by marrufacturers, wholesalers and iobbers."

"Because of this po[icy." said Hanning, "dealers and architects may feel free to send their own ietail customers to visit the Oakland sales warehouse, where staff members will always be happy to discuss building problen.rs. Visitors are most welcome between the hours of 8:00 a.m. and 5:00 p.m., Monday through Friday."

Phone:

Pleqsonl 2-3796

SO-Unit Aportmenr Building Sforted Construction of a 50-unit apartment building costing $1,250,000, at 4419 Fulton Ave., Sherman Oaks, was authorized in a building permit issued by the L. A. Building and Safety Department. It will have 70,000 square feet of apartment space. It will be three stories high rvith a basement for parking 55 automobiles.

FACTORY

PRE.FIT

Shtchoq Dwz ?rlaifa Designed for Modern living !

E-Z IN.E-Z OUT

Jim Stewqlt Joins Melrose Lumber

SI,'D'NG DOORS

Co., Oakland,. and is now servicing the industrial trade, bi-

Anolhcr JORDAN Scnrolion conbining Quol-

_ Jim, Stewart recently joined Melrose Lumber & Supply

cording to General Manager Tom Branson. Stewart formerly was manager of Carter Lumber Company in Oakland.

'ltace\our t [wber0rder tlith tlo Cofl YUlon 2-0945 or Tcl 5F 530

ity wilh Economyl a

]lcoYy noltcl.rt

Nylotr

Shoqv.t . . . l,lfo-tlmc Aluminun Trqckr . . . Sturdily bulll Fronc . . . Woodlifc dippcd.., Hcovlly dowclbd . . . Wofarproot gluod . . .

Clcqr :ugor pinc . . . Sllding Scron Door: optlonol.

a Unlb.mpty (with 3fopr) . . .

Unih glorcd wlth Cryrtol or Unib glozcd Multiplc Cut Up. . .

A dcnnit. SAVINGI

}AVAILABLE

'N

ANY S'ZE

- ltAAtY S'YTES

O REx oxFoRD lUrrBER Co. Wholesale Lumber

4068 Crenshow Blvd.,

L6s Angeles 8, Cnlifornio

AXm'nster 3-623E O

CATIFORNIA TUMBER IIIERCHANT

INTDUSTRIAL $PECIAIISTS lN FOREIGN ond DOMESTIC HARDWOODS qnd SOFTWOOD6

for every requirement Direct Car Shipments

-

Ttuck & Trailer

-

or LCL from Yard Stocks

OUR MOTTOz Quality and Quantity GUARANTEED

BRUSH INDUSTRIAT TUMBXB COMPANY AT YOUR SERVICE RAymond 3-33Or

7653 Telegraph Road, Montebello, California One to Tuto MILUON FOOTAGEUndeT Cooer

For Poinls of Gonlcrcf Many years ago there was published in these columns a short editorial entitled "Rules and Directions for Points of Contact." It was suggested that they be placed in the hands of those persons in every lumber office whose business is meeting the trade.

WOOD TANKS for economy ond long life

RAymond 3-330L

An Editorial Those pointers are just as pertinent now as ever. flere they are: Be agreeable. You are the point of contact betiveen the customer and this business.

Remember names and faces. There is nothing more pleasing to a customer than being greeted by name. It makes him feel at home.

Be human. If we simply wanted to give out information we'd have used a catalogue.

Be dependable. If you promise to do something for a customer. do it.

Don't be egotistical. Your customers won't like that attitude.

Tell the truth. The reputation of this business is on your shoulders.

Don't argue. Reasonably applied, the customer is always right.

Think success. Talk of prosperous things.

DFPA Field Deportmenf Adds | 4 R,epresenfqlives

Cooling Towers - Cusfo m lAillwork Speciolty Lumber ltems ond Engineered Wood Products GEORGE WINDELER CO. ttd.

SAN FRANCISCO 24, CAUTORNIA 2225 Jerrold Avenue YAlenciq /LlE4l

?ET -,

Expansion of its field promotion staff has beeu aunounced by tl-re Douglas Fir Plywood Association of Tacoma, Wash.

Fourteen new members have been added, bringing the departrnent's total to 74. The DFPA's field force is made up of specialists with technical background in architecture, engineering and related fields. It was to grow to more than 80 men in June, according to department head Stanley A. Taylor. It is the biggest sales force of any trade associatiotr in the building products field.

The field representatives operate from l0 regional headquarters in U. S. marketing centers and provide information and advice on plywood and its application to architects, builders and other specifiers in major industrial and construction fields.

The new field representatives have just completed a training period designed to make them familiar with all phases of plywood use. The new field men, with their assigned areas, include : Eugene W. Catalano, San Francisco; Stuart Day, San Diego; Albert W. Harper, Spokane, Wash., and Lavern A. Jaschke, Salt Lake City.

5l

JU|.Y t5, 1950

//.12':-.

-T-li.\s] .?wHotESALE '\\1 'tr-.1

BER \\.\'.:.'..

.rt//,,

RAIt-TRUCK AND TRAILER

}\ sxrpneNrc ?z\)

$25O,OOO Holocoust Desf roys Tucson's

Gront Rood Lumber Gompony, tvne 4

Qualilv

Investigators probing the smouldering ruins of the Grant Road Lumber Co., June 5 were unable to determine the cause of the $250,000 blaze. Asst. F'ire Chief Howard Danielson said he had not been able to find out exactly where the fire started or what caused it.

"The fire must have been burning for a cor.rsiderable time before it was reported," Danielson said. "Even in lumber, the fire could not have spread that fast."

The lumberyard at 2543 E. Grant Rd. in TucSon, Arizona, was a half-block long mass of flames when the first of five fire trucks arrived at 9:35 p.m., Saturday, June 4. The blaze was under control within 30 minutes but the building continued burning until early Sunday. The more than 40 firefighters were not able to leave the area until 7 a.m., nearly 10 hours after the alarm.

Athough the Tucson lumberyard was destroyed, firemen were able to protect other dwellings adjoining the burning structure.

Redwood Jor oll purposes L.C.L. or Direct

Roil or Truck-&-Trqiler direct shipments

from SETECTED MILLS of all species of Pscific Coost Lumber . . .

AITC Forms lnspecfion Bureou Washington, D.C.-The formation of an Inspection Bureau and the appointment of Thomas E. Brassell as the first director of the new bureau are announced by Frank J. llanrahan, executive vice-president of the American Institute of Timber Construction.

During the last two or three years the industry has been developing a quality control and inspection system for the

manufacture of structural glued laminated timber and the fabrication and assembly of. structural timber framing. It is anticipated that the AITC certification and quality marking will be made available to customers within a year.

CALL

WESTERN MILL

& LUMBER. CO.

423O Bondini Boulevord, Los Angeles 23, 23, Callf.

ANgelus 24148 TWX LA LA t846

(Tell them Aou sau it in The Cakfornia Lumber Merchant)

Stadium and Bleacher Seat Stock ROBERT S. OSGOOD 3315 West Fifth Street, Los Angeles 5

DUnkirk 2-8278 Jim Forgie

Bob Osgood

Western Reil Ceilar Lumber anil Siilings

John Osgood

'/.

CAIIFONN|A TUMBEN ilERCHAl{T

DOUGLAS FIR REDWOOD ond FIR PLYWOOD o Studs, Boords . Dimension lumber

,i, t .i:..:

. Planks, Timbers

o Rcilrosd Ties o lnduslriol Cuffings

L. A. Hoo-Hoo-Ettes Instoll New

Officers ot "Ghinctown" Dinner

Los Angeles Hoo-Hoo-Ette Club No. 1 installed its newly elected 1960-61 officers in an impressive candle-light ritual at the June meeting in the Shangri-La restaurant in "Chinatown."

As previously reported (5/15/60), the new officers are Sallye Bissell, Weyerhaeuser Company, president; Peggy Mottola, Davidson-Western Plywood; Lena Galyean, Downey Kiln Drying, and Bess Diffey,. Fern TruckingMines Bandini, the 1st, Znd, and 3rd vice-presidents, resptclively; Vera Prince, Harbor Box Co., secretary; Geraliline Fory9, U. S. Plywood Corp., treasurer; and Dorothy Yann, Mt. Whitney Lumber Co., Membership; Corrine C.-Adams, H. M. Nelson Co., Publicity, and Marie Stanton. Palm Avenue Lumber Co., Initiation.

Also introduced to their first full-fledged meeting were

srrvcE t9t9

IRST o?t/rfo-rb LONG BEACH o Suite 604 Oceqn Center Bldg.

SPruce 5-2251 o HEmlock 5-8948

'.

SAN RAFAEL, CAUF. P. O. Box 569 Glenwood 4-2310, TWX SR 64 EURiKA, CAtlF. o (Generql Ofice) 630 J. Sr. Hlllside 3-7OOl, TWX EK 84

PINE-SPRUCE-CEDAR FIR - RED\UTOOD

Margiret

Gladish (left)

greets Sallye Bissell, het successor as paesident

of Club No. I, at the June installation meeting in

"Chinatown."

You can see

AIAN A. SHIVETY WHOTESAI.E

by the lovely centerpiece that these Los Angeles lumbergals do lt up

. right

1625 Glcvelcnd Rocd

l. A. Phoncl

OIINDAIE 2, GAllf.

GHcpmrn 5-2083

l, W;ll;ont Botk Co*pana - Importers and Brokers -

,

PLYWOOD & LT]MBER From the Orient

HEpubkc 1-8726 O

19gO West Woshington

>-r-.-2

Bbd. O Los Angeles 78, Californful

JULY 15, 1960

Fir

Redwood

Pine

Hemloc.k

Cedor

whire Fil

Spruce

Engelmonn

Plywood

Speciolties

Phone: GUmberlqnd 3 - 826r

Teletypel Alhombrq 9674 (U.l 9@2 E. Los Tunos Drive (P. O. Box 303)

-

Temple City, Colif.

Joe Aimor Msnqging Tulore Yord

The most

recently initiated

Club No. I

Joe Aimar, former operator of Aimar Lumber Company, Fresno, was recently appointed manager of Burnett & Sons Lumber Co. at Tulare. He has long been identified with the San Joaquin Valley retail lumber industry, having managed

the Hanford yard of Diamond National for several years prior to starting his own yard in Fresno.

Kittens (lett to right): Lil lian Cascioppo,

Alice

Jim Berry

Anderson,

Mildred Dutton.

Florance

Bardard )

and Gwen Himes

Great Bav Lumber Sales J

the club's recent Kittens (CLM, 7/l/60): Lillian Cascioppo and Gwen Himes, Tarter, Webster & Johnson; Mildred Dutton, E. J. Stanton & Son; Florance Bardard, James S. Linderman Lumber, and Alice Anderson, Jameson Lumber Co.

$l 8-Million Aportment-house Prolect Stoding in West L.A. in July Barrington Plaza, scheduled to be Los Angeles' tallest apartment-house project, has received a building permit to begin construction on a five-acre tract on Wilshire Blvd. at Barrington Ave. in West Los Angelesl Three apartment buildings, one 26 stories high, the other two 17 stories high, will be constructed. A fourth building, a two-story commercial and office building complete with a two-level underground garage with parking facilities for 814 tenant automobiles, will complete the complex.

B. C. Deane Co., owner and developer of the project, said the total valuation will be more than $18 million. Construction was to begin early in July. Johnson, Drake & Piper, Inc.; M. J. Brock & Sons, Inc., and B. C. Deane Co. will collaborate in construction.

35O E Street

Eureko, Cclifornio Phone . Hlllside 3-0858 P.O. Box 77O

Teletype - EK 20

'ltl.//ro/noo/" 7o*ot p*Jn"h

PAUL E. KEilT

WHOTESAI.E TUTTIBER

H0lfywood 7-1127

CAIIFORNIA LUMBER MERCHANI

He Wqs Green Indeed "Who comes there?" challenged the recruit sentry.

"The officer of the day," came the prompt reply. "'Well," queried the green one, "what the heck are you

doing out at night?"

A Prcyer for Home God bless our little home,

To come back to when we roam.

Low walls and fluted tiles, Wide windows, view for miles.

Red firelight and deep chairs, Small white bed upstairs; Great talk in little nooks, Dim colors, rows of books, One picture on each wallNot many things at all.

God bless our little ground, Tall trees standing round.

Homely flowers in brown sod, Overhead thy stars, O God. God bless, when winds blow, Our home, and all we know.

-Florence Well-Mqrched

Bone.

"They are well-matched, don't you think?" said one wedding guest to another.

"Perfectly," was the reply, "she's a grass widow, and he's

a vegetarian."

The Need of Americq

The need of America is not for men who can lift blocks of marble to the fortieth story of some great ofEce building, but for men who will lift the level of character-not men who dot the seas with the white sails of commerce, but for men who in their everyday living exemplify those homely virtues, those old-fashioned verities which, in the last analysis, alone can bring happiness into the life of the individual or build perpetuity in our civilization. In the minds of, alas, too many people, the modern hero, the successful man, is the one who in a single year can make one-hundredthousand coats or five-million hose, or make money hand over fist. The time has come when we must understand as never before that there is an everlasting difference between making a living and making a life. +(Dr. W. !V. Youngston)

The Old Cuspidor Husband: "I certainly miss the old cuspidor, now that it's gone."

Wife: "That's why it's gone. You used to miss it so often."

A Friend What is a friend?

I will tell you.

It is a person with whom you dare to be yourself.

Your soul can go naked with him. f{e seems to ask of you to put on nothing, only to be as you are.

He does not want you to be better or worse.

When you are with him, you feel as a prisoner feels who has been declared innocent.

You do not have to be on your guard. You can say as you think, so long as it is genuinely you. lle understands those contradictions in your nature that lead others to misjudge you. With him you breathe free.

You can avow your little vanities, and envies, and hates, and vicious sparks, your meanness and absurdities and, in opening them up to him, they are lost, dissolved in the white ocean of his loyalty. He understands.

You do not have to be careful.

You can abuse him, neglect him, tolerate him.

Best of all, you can keep still with him. It makes no matter. He likes you.

He is like fire that purges all you do.

He is like water that cleanses all that you say.

He is like wine that warms you to the bone. He understands. He understands.

You can weep with him, laugh with him, sin with him, pray with him.'

Through, and underneath it all, he sees, knows, and loves you.

A friend, I repeat, is one with whom you dare to be yourself.

-(Exchange.)

SUBSCRIPTION COUPON

The Colifornio Lumber Merchont

Company

Street

7.one-State-

City Payment Enclosed--$ssd One (1) Year $3.0o .srest

Room 508

lo8

Rill Company

lill

Two (2) Years $5.00 6th St.

Los Angeles L4, C.l.li(.

Hexlrergl Lulrrlrer Sclles Eric Hexberg

Don Gow

Dole Stcrling Pqul [. Mqtthies

CALIFORNIA SUGAR, PINE a PONDEROSA PINE White Fir - Douglos Fir lncense Cedor 232 NORTH TAKE AVE. _ PASADENA, CALIFORNIA MUrroy l-6386 / SYcsmore 5-2204

Direct Rqil Truck-&-Trciler Shipmenls

JULY t5, t960

SERVICE

6y'o PRODUCTS

WHEN YOU cArt us!

FOR IU'ITBER DEATERS . The Beoufiful Bolboo Aluminum Sliding Gloss Door. o The Deluxe Royol Feoiures the Most Exciting Innovotion In Sliding Door Hordwore.

PtUSADoms

| -421|

Wholescrle Only

"lyco" Brqnd Cqlifornis Pine Mouldings - "Copri" Sliding Glqss Doors sAsH -- wooD wrNDows -- DooRs

f,y14ft Screens Hollywood Combinolion Doors -- "Tyco" Aluminum Cosemenls ' - Priced "lyco" All-New Aluminum Screen Door ls Gompetitively R.O.W. Wood Window Units -- Aluminum Frume Screens -- R.O.W. Sliding Unirs "lyco" Horizontql Aluminum Sliding Windows Are the Finesi Louver Doors thuttsTs -- Cqsemenls -- Rylock Aluminum Sliding Windows

- Brond Moteriols for the REIAIL TUMBER DEATERS Slondord

Two Warehouses fo Serve ''VoL:

T. i,l. COBB COi,IPANY

tOS ANGELES I I

SAN DIEGO I 4rh & K Srreer BEfmont 3-6673

frtARYSVtt[E, CALIF. Highwoy 99-E SHerwood 3-4253

58OO S. Centrol Ave.

ADqms l-4211

FIR PTYWOOD 2 o 40

I

- DFPA

|rh" Combi ned Subfloor Underloyment

'

TONGUE&GROOVED. INTERIOR o EXTERIOR

Texture l-tl

Redwood

- 4xB 4rt 4xlo Pine & White Fir Lumber o Pine & Philippine Mouldings & Jombs SHEATHING

Moin Office: 855 SANTA CRUZ AVE.

Phone: DAvenport l-0520

,I,IENIO PARK, CATIFORNIA

Teletype: PALO A[TO, CAtlF. 104

CATIFONilIA U'M3ER MERCHANT

REDWOOD 15 OUR BABY!

LETTERS Jl.;rl.e 21,7960

The California Lumber Merchant 108 West 6th Street Building, Room 508 Los Angeles 14, California Dear Mr. Dionne: I just read your "Vagabond Editorials" of the June 15 issue and, on your paragraph regarding recognition of Russia, you are so true. I have felt for a long while that the world would have been much better off if recognition was never granted. It just did not make sense even then.

Apropos of this, I was re-reading Kipling the other day, especially "The Truce of the Bear," and wondering why some publisher had not editorialized on it as it seems particularly appropriate at this time. forceful editorial the near future by Why wny not a good, Iorcetr Jack Dionne on the same?

Sincerely,

Lyman H. Taft, Jr.

Taft Lumber Company P.O. Box 466 Oroville, California

June 8, 1960 Gentlemen: I have reduced mv activity in the wholesale lumber business but I certainly-have NOT changed my interest in the business or your magazine. Please keep the Subscription coming. Thank you.

,. *

*

Edward Dreessen P.O. Box 584 San Luis Obispo

May 16, 1960

Hobbs Wall has eoerything you need

kiln-dried redwood siding, ftnish, panels

. unusual size and grade speciffcations in green or dry redwood . merch and utility as well as clear heart . . . cut stock, split stock, shakes For prompt, courteous service-or price information-get in touch with Hobbs Wall now!

Gentlemen: Please cancel my subscription to your journal. While I have been a subscriber since the first issue (The Long-Bell Lumber Co. probably at that time) and have counted Jack Dionne as a personal friend for fifty years, I find f am so completely out of touch that, except for the "25 Years Ago" columns, I frequently do not recognize a name mentioned, and few of the company names, so have no particular interest in the industry^any more. Juit one of the penalties of

growing old.

Sincerely,

C. J. Laughlin

3025 Motor Ave. Los Angeles 64,

California.

(Editor's Note : Will his old friends please hasten to assure veteran Lumber Wholesaler Laughlin, formerly of 1350 N. Highland Ave. in Hollywood, that he is not forgotten and that the best way to stay young in this industry is with The California Lumber Merchant.)

June 15, 1960 Gentlemen:

' 2030 Union St., San Francisco

Flllmore &60O . Teletype SF.76l Los Angeles . MUnay 2-3031

HobbsWall is Distributor for

wlruTs

ffDilr.goD

ffi

PRODUCTS CO.

Please find our check for another year's subscription. Mr. "Duke" Hemmings was in various fields of the lumber business, starting with the old Sugar Pine Mills near Yosemite in the I920s, and is now semi-retired due to ill health, but he still enjoys reading about the old-timers in The Merchant each issue.

Very truly yours, Rachel R. Hemmings 4129 East Hayne Steet Tucson. Arizona

57

Quality Lumber Reliabfe. Service

DIRECT SHIPffIENTS of:

'

'

Ponderosa Pine Sugar Pine White Fir Incense Cedar and Engehann Spruce From

SIERRA tUMBER,

Yard Stocks

AND PIYWOOD, INC.

Direct

DURSTETER

iltill

LUilTBER PRODUCTS, INC. Shipments 15208 Roymer Sl. o Box I l0 o Von Nuys, Colif.

STqte 5-l 196

SCRTA Conference Sepf. 27-29 The new Executive committee of the Southern California Retail Lumber Assn., meeting in special session last month, voted to hold the annual Retail l-umber Dealers' Conference as usual this Fall despite the National Retail Lumber Dealers Assn. 7th annual Building Products Exposition opening in San Francisco six weeks later. An earlier mail vote bv the membership had selected the brand-new Riviera hotel in Palm Springs as the site despite the late-summer heat in the resort town. The Riviera is entirely air-conditioned against the heat.

The membership had also considered as possible sites for the Fall Conference, the Ojai Valley Inn ancl Oaks hotel, Ojai ; the hotels and country club on Catalina Island ; the Hotel del Coronado, San Diego, and the Mirarnar hotel,

Santa Barbara.

SCRLA Executive Vice-President Orrie W. Hamilton is now circularizing his dealer membership on the desired discussion subjects for the Conference agenda.

[. n. $mith Hurdwood Gompuny Established 1943

Manulcrcturers and Distributors of Pcrcilic Coast Hcrdwoods

Alder d Mcrple

Lumber and Sguores - Iop Birch Squores -

Moy Housing Stqrts 3olo Above April Work was started on 128,300 housing units this May, according to preliminary estimates of the Bureau of the Census, in comparison with the 156,000 units started in May 1959. Privately owned housing starts totaled 125,700 units, representing a seasonally adjusted annual rate of 1,322,000, virtually unchanged from the estimated annual 11!e_ of 1,324,m0 in April, but still I7/o below the May 1959 seasonally adjusted annual rate of 1,597,000.

Nonfarm housing starts in May amounted to 126,@0 units, trp 3/o over April but still l8/o below May 1959.

Privately owned nonfarm starts numbered 124p00 units, representing a seasonally adjusted annual rate of 1,305,000, unchanged from April but still below the May 1959 estimated rate of 1,580,000.

TRiongle 3-2144

48-Hour Delivery lrom our Wcrshington Mills L.C.L. Irom our Los Angeles Ycrd

4900 South Alcrmedc Los Angeles 58, Cqlil

250 Cclilornicr Wcy

LUdlow 3-4585

Longview, Wcsh.

Hllmilton 3-8210

For tOllc Dimension and Timbers

Selecl Slructurol & Construction & Brr Cuttings Direct Mill Shipment vio Woter qnd Rail from Wcshington - Oregon - Colifornio Mills Member los Angeles Chomber oI Commerce Associofe Member 5o. Cofif. Refoif lurnber Assn.

ENGETTI'TNN SPRUCE .

I{GfiIIOCK

o

Stocks of fos Argefes Harbor

Wilmington &lerminal Island Docks

o RED CEDAR o DOUOLAS FIR

WE SEtt ONIY TO RETAIT LUA,IBER YARDS AND IU'IABER WHOTESATERS

CAIIFORNIA tUtlBEt ttlEtCHANT

lT PAYS TO DEPEND ON Sinrro "For Better RED$ZOOD

Also-

Better Call Sierra"

DISTRIBUTOR OF rt

BEVEL SIDING

"'

Si"rro Redwood Compony MAILINC ADDRE3S P.O. tOX r88 DOWNIY, GAIIDORNIA

SHIPPER' OF FINE I.UIISCT

Dom.tric aad Export

Flintkote Announces Monoform

The Flintkote Monoform System of Roofing, recently

perfected by the Flintkote Research Department and Product Development Group, has been well received by leading roofing and building contractors at various trade demonstrations across the nation. Besides the roofing industry, the Monoform System is adaptable to serving large markets in construction, industry and agriculture.

AsSOClATlOl{-graded plywoods are just one of oul specialties!

we distrlbute

S['D'NG DOOR FRA"TIES

...oproduct so neor perfecl I

thot it corries o Lifetime Guorontee

Nlvrdo 64139

New Feqtures lo Highlight Mqteriqls Hondling Progrom Ar NRLDA Exposition

Now equipment and tochnlquas never before shown to the

builrling-materials lndustry u{Il be htghlightod at the Materlals-Handllng demonstratlons and cllnics hsld ln conjunctlon wtth the ?th annual I\-RII)A Butltllng lllatorlals Dxposl-

tlon in San Fra,nclsco, Novomber 13-16.

New truck bodies and carrlers for hanilling complete house loads, and equlpment and methodg for tho economlcal hanrlltng of small numbers of components wttl be demonstratod. Accordlng to NRLDA Materlals Hanilling Dlrector Ja,rnes V. Iilrlght, tho demonstratlons, which wlll span the entlro four da,ys of the ehow, wlll be keyod to yards of all slzes anil the small operator wlll be as lnterestod as the blgvolume dealer, The new standaril lumber units, whlch were recently approved by the NRLDA Materlals Ilantlltng commtttee' wlll be

Ftrinslance . . .

"in-ihe-wqll"

7t2t IEIEOIAPH nOAD tos ANGILES zl, GlfttoRNlA

hanillod and demonstrated ln a speclal area (a clty block of Fulton street set aslde by the San Franclsco clt5r govornment) and under a,ctual worklng condltlons durtng a planned

fielil trlp.

Also shown on tho fielil trlp wlll be the la.tost component hanrlllng methods.

I)ealers attendlng this part of the demonstra,tions wlll be provlded wlth a completo llst of mllls whlch wlll shlp lumber ln the new unitlzed packages.

Holverson Joins Goloveros Cement The appointment of Hal K. Halverson as credit manager for Calaveras Cement Co., a division of The Flintkote Company, is announced by Wm. Wallace Mein, Jr., Calaveras president. Halverson, who will operate under the supervision of controller E. J. Norris, Jr., since 1954 has been employed by Dun & Bradstreet, Inc., as resident credit reporter in Los Angeles.

Lorge Aportment Buildings to Rise Permits for two large apartment buildings were issued in Los Angeles, June 30. The county building division issued a permit f.or a$2,230,000, l3-story building with 192 units in West Hollywood. The city bureau issued a Permit for a five-story structure with 40 units, costing $1,034,000, to be built at 7650 Hollywood Blvd.

WESTERN

LUMBER

COMPANY

P.O. Box 3155 DAIY CITY, CAIIF. Phone Plozq 6-7lll TWX SF 940 Kurt Grunwald o

'

Bryce Srokcr

r,.:t.r

: t',

JUIY 15, lt60

GC)I5SLT N. I{AFIDING LU lul BEII GCD. Wholesofe ltesf CoasI Forest Producls

Bulk Cement Tronsfer Plqnt for Colqverqs Opened in Springfield

A new bulk cement transfer plant has been opened in Springfield, Oregon, by Calaveras Cement Company, a division of The Flintkote Company. Charles Evans, Jr., formerly of San Andreas, Calif., has been appointed plant

manager.

The plant will receive bulk cement by rail from the Calaveris manufacturing plant at San Andreas, Calif., and serve as a distributing point for truck delivery in the thirteen southern counties of Oregon. Initially, two types of cement will be stocked in bulk at Springfield-Calaveras regular portland cement and a Type II portland cement specified by the U.S. Army Corps of Engineers for Cougar

CARG

TRUCK & TRAITER Shipments from Relioble

of

Dam.

DOUGTAS FIR O I

When Calaveras Cement Company's new $14,000,000 plant at Redding, Calif., begins production in 1961, it will become the nearest source of supply for the Springfield plant.

L.C.L. REDWOOD from Yord

ENGELMANN SPR,UCE

Spring Volley Shop Center Storred

Start of construction on the .$Z-million Spring Valley Shopping Center in San Diego was marked by formal ground-breaking ceremonies. One of the larger shopping centers to be announced, 23 acres, the center will serve the San Diego suburban areas of Spring Valley, La Pressa and Lomita. It is 13 miles east of downtown San Diego.

Pacific Coast Properties, Inc., is owner and developer of the center.

WHt| tESAtE FOREST PRODUCTS CI|MPANY 87Ol Wilshire loulcvcrd (Suire 2OO) Beverly Hllls, Golifonrlo Phone: Oleonder 5-6312

lqbor Orgonizer Resigns

Labor union Organizer Bob Giesick, who recently resigned, had first obtained representation cards from the employes of B. & L. Moulding Co., Los Angeles, and an NLRB election has been scheduled.

)R

Rqlph DAIES, Buyer

tll

ukioh, cqlifornio

0[D-fiROlfTH D0Ufil,AS fln-WHITX IIR-PONDIR0SA And SUGAR PINI Direct Shipments via Rail or Truck-&-Trailer Whole sale r s

- M ill Repr e entatio es s

SPruce 5-1730

Milt Pernell

PUR NDTT I, UMBUB o

Repretenting:

BROWN BROS. LUMBER SALES, Inc. Grants Pass, Oregon

tlmlock 7 -0947

c0., Inf.

349 Ocean Center Building LonB Beach 2, Calif.

Helen Proo

NormWenilell

.'r

i ::

6

CAUFORNIA ]U'TBER- MERCHANT

+;''

I

.i..:

/

ATJBERT A. KEIJTJEY

a:

;.i:'

U/4alPJak Alun/ten REDWOOD

- DOUGLAS FIR - RED CEDAR SHINGLES - PONDEROSA d SUGAR PINE

A Medford Gorporation Representative AI.IMEDA, CALIFORNIA

2125 Scrntcr Clcrc Avenue

P. O. Box 240

Telephone Lakehurst 2-2754

Blue Diomond Adds Oronge cnd Kite Areqs to Horrison's Territories

58 YEARS of RETIABLE SER.VICE To R,ETAIt tUMBER. DEATERS Dir ect tllilf Shiprnents

or f.C.l. from Yord Stocks

Cedor .

Redwood

Pine .

Hemlock

Cedor Shingles Douglos Fir Plywood

lnvenlory

who has been the company's senior representative in the San

Diego area, has been given a broader assigrrment that now includes Orange and Riverside counties and the San Gabriel Valley, according to Jeff Dillon, wholesale sales manager.

Engelmonn Sptu."

Complete

Blue Diamond Company announces that Ralph Harrison,

Harrison (right) will render special services to contractors, dealers and builders in promoting the use of Blue Diamond

gypsum wallboard, said Sales Manager Dillon.

Centrql Lumber Compony Building Third Yqrd ot Riverdqle for Foll Central Lumber Company, with headquarters at Hanford

Just Minutes from Sqnlq Ano Freewoy

OVerbrook 5-7730

Centrol Locqtion

DOTOYER CO. Inc. . 915 Olympic Blvd.

-

Montebello, Cqlif.

WHOIESALE ONIY

and a branch yard at Lemoore, California, is currently building a third outlet at Riverdale, California, with a completion date set for early Fall, according to Owner Steve Ross.

The new Riverdale yard will also have a readv-mix division in addition to a- full line of buildifig maierials and builders' hardware.

Gensus Counfs 663,606 in ldoho The population of the state of Idaho is 6,63,606, according

to preliminary results of the 1960 Census, an increase of 74,969 or 12.7/o over the 1950 Census.

S*;ns Llo,tln,o onJ Cn,tuo/ Co/ifo,,io /o*lno Jno/n,

^"/noirn/,7

BURTINGAME CATIFORNIA HOIESAL

1299 Bayshore Hwy. Phone: Dlamond 2-1451

Bill Bonnell and Ann McKay

JU]Y rs. 1960

Lel's ALL Cooperote in Nqtionol Forest Products Week These are the Los Angeles telephone numbers to call if you need information or assistance on your personal promotion in Southern California of NATIoNAL FOREST PRODUCTS WEEK, October 16-22:

Los Angeles Commlttee,

National Forest Products Week

3315 West sth Street Los Angeles 5, California (DUnkirk 2-8278) General Chairman: Wayne F. Mullin

Mullin Lumber Company 1950 W. Slauson Ave.

u,.*.,lllfiLlt',i,l.ttt*1'

Tlif i: 3,i'111"33 ",r,.

(DUnklrk 2-8278)

1ll

DISPLAYS: orrie W. Hamilton, Southern California Retail Lumber Assn..

W.7th St., Los Angeles 14 (MAdison 3-6108).

LUNCHEoN: Roy Stanton, Sr., E. J. Stanton & Son, Box 3816, Terminal Annex, Los Angeles 54 (Ludlow 9-558r).

FINANCE: qe_e qg9Ley, D. C. Essley & Son, 7257 E. Telegraph Road, Los Angetes 22 (RAymond 3-1147).

PUBL.IC RELATIoflS:-Jim-Forgie, Robert S.osgood C0.,3315 W.sth St., Los Anseles 5 (Dunkirk 2-8278).

'o'Sififiiljf

fJijtl'3:',"

Bill Hanen-SPruce 5-3537 Francis Haley-UPton 0-4831 For your individual industry representation, you may contact: L. A. Ctamber of Comme.ce: Daffell Henderson, lodd H. Fast-Hunuey 2-4OtO Los Attgeles Hoo.lloo Club 2: Harold Cole-Rtchmond 9-3245 Philippinr Mahogant Assn.: George Scrim-Murray 2-2172

Hoo-Hoo Intrrnational: Harvey Koll-Axminster 4-!t442

Western l{ood.Presetving 0perators Assn.! Gleason powers-Dunkirk g-9591 Wholesale Lumbermen's Assn. of So. Calit.: Jim Newquist-MUrray l-0646 S0. Calit. Assn. 0t Wood Catinet Mfgrs.; Frank Daluisil-pLeasant-3-3711 S0. Galit. netail Lunber Assn.! orrie Hamilton-MAdison 3.6108 Natl. lunler l|lt8]s, Assn.: Ed Fountain-LUdlow 3-1381 S0. Calif. Lumber Seasoning Assn,3 Bob Inclis-RAymond 3-3221 S0. Callf, Plywood Assn.r Jbhn R. Mercier-pleasant 3-3221 Publicity: Richard Fenton & Associates-Dunkirk 7-1919 Advertising: Armstrong, Fenton & Vinson (Bob Grahaml-HEmlock 2-2592 Pacific Co?st Whsle. ilardwoort Distrs. Assn,: Roy Stanlon, Sr.-Ludlow 95581 fmported Hardwood Ptywood assn.! John ossooG4unllri 2-8278 Woodwork Instilute 0f Calitornia: Elmer VivhnSo. Galit. Furnitue Mfg.s. Assn.r Sylvan MackHoo-Hoo Intl. Wood promotion Council Jack BERRY, Chairman 1507 21st Street

"'[3 iT8!fi''.9fJ[ii"''

Optimism Shown for Housing Construction contracts in the United States took a downturn, in May, reports F. W. Dodge Corporation. The total of $3,336,723,000 for all constructi,on repiesented a decrease of 6/o from May 1959. The May decline was accounted for primarily by the housing sector of construction.

"Housing contracts have been running well below 1959 le-vels," Dodge said, "and the May figures give no indication of the pick-up which should result fiom ealier money. Conditions in the m.oney markets are not as tight as they have been, but this slight easing has not yet been reflectedio any

great extent in the mortgage market or in housing coritracts. Some improvement in the housing picture ihould show up in the next few months, however." _ \4uy contracts for residential buildings, according to the Dodge figures, were down 13/o f.rom May of last year in dollar volume, and down 17/o in number of dwelling units covered.

Contact totals for the major categories in May, with percentage changes from May, 1959, showed residential building, $1,452,872,000, down l3/o. Cumulative totals for the first five months of 1960 showed residential at $6,120,524,000, down 14Vo.

NAHB Officiols Meet ot Tqhoe Washington, D.C.-Officers and leadipg builder mem-

bers of the National Association of Home Builders and officials of firms in the building rnaterials field met informally at Lake Tahoe on the California-Nevada border. Iune 2l-23.

Martin L. Bartling, Jr., of Knoxville, Tenn., piesident of NAHB, said, "We canvassed the new research and product developments, marketing, and how to improve sources of private financing to foster home ownership."

"It is hoped that the Lake Tahoe meeting will be the first in a series of similar meetings," Bartling added.

TWX: RrD 8088

Phone:

TRoion 4-2241

cAuFonNn urmlEn ffEncHANt

$irectSh.ipmentr --- 9i, --- Ffu" --- -lloll.io#andSpe"ial$etail 7155 TETEGRAPH ROAD tOS ANGETES 22, CAUFIORNIA lmoNTEBEltOl

Stqte Forestry Boord Airs Vitol Motfers or April 2l-22 Session

A regular meeting of the California State Board of Forestry was held on June 10 in Santa Paula. The Board reviewed forest, range, and watershed protection problems of Ventura, Santa Barbara, and San Luis Obispo counties and the Los Padres National Forest.

On .June 8 and 9 the Board took a two-day field trip through the area to see brush-range improvement studies, private range improvement projects, a Public Law 566 (small watershed) project, the Associated Insectory, reservoir and dam sites, and erosion problems resulting from wildfires.

The California State Board of Forestry met in regulag session on April 2l and 22, in Sacramento. The Board coni ducted a hearing for permanent adoption of amendments to ,

SPECIALS....

QUALIIY. . aa

FACIA STOCK

WHITE FIR

STARTER BOARD

SPRUCE

DECKING

PINE

Oceqn Center Building

I lO Wesr Oceqn Boulevcrd

long Beoch 2, Colifornio

HEmlock 6-5249

TWX:

area.

The April 22 session considered reports concerning United States Forest Service, a request from the Arcata Redwood Compiny of Humboldt County for an alternate forest practice plan, and discussed the dates for the coast and inland deer season.

Before the meeting was adjourned, the 75th anniversary

of the creation of the California State Board of Forestrv was recognized.

The California State Board of Forestry met in regular

session, February 25 and. 26, in the Hearing room, State Personnel Board building, Sth and Capitol avenue, Sacramento. Consideration was given for approval of the State

Forester's Declaration of Zones of Forest Insect Infestation in the Burney-Hat Creek area of Shasta and Lassen counties and the Miami-Bass Lake area of Marioosa and Fresno counties, to allow State funds to be expended in controlling tree-killing insects within the declared zones.

cAtt

SPruce 5-3409

the South Sierra.Pine District Forest Practice Rules which were adopted on a 120-day emergency basis during its regular February meeting. Reports from the Editorial committee on Publication of Range Improvement Bulletin, and from State Forester Francis H. Raymond on communications and other matters, followed the hearing. A hearing for adoption of amendments to the North Sierra Pine District Forest Practice Rules was also scheduled.

After the California Forest Pest Control Action Council reported on insect conditions which are expected to kill two billion board feet of standing timber du-ring the current year, the Board gave consideration for approval of the State Forester's Declaration of Zones of Forest Insect Infestation in the Harrison Gulch-Weaverville area, the McCloud area, the Mother Lode area, and the Shaver Lake

rB so2e

Timber losses from forest insects are expected to reach two billion board feet this year. There is no known method of reducing this loss but prompt action by foresters may prevent epidemic insect outbreaks from spreading.

Consideration was also given to the emergency adoption of amendments to the rules which regulate timber harvesting in the South Sierra Forest District. Adoption of these amendments will affect about 150 active timber operators working in 23 counties. The area involved is roughly from Highway 40 on the north to the southern border of the State and from Highway 99 on the west to the eastern boundarv of the State.

Other'items on the agenda included a report from the Range Improvement Advisory committee, a report on the status of the Division of Forestry budget, and appointments to the Range Improvement Advisory committee.

The Board reviewed proposed amendments to the North Sierra Forest Practice rules. Changes in these regulations will apply to almost 400 active timber operators working in 11 counties between Highway 40 and Oregon and from the

: l ;::ii::T,jil#l-::"1"^1"-* ""' 2959 CARLSEN SfREEf, OAKTAND 2 . ANdover l-7260 EXC|US|VE REPRESENTATTVE

JUI.Y 15, t9@

6it

ll BIG REASOI|S whv you shoutd sefecr -

wM 'o Hollow-Core Doors

Nylon Roller Metol Drower Guides ' Hidden Dove-Tqil Drower Joinls ' Select White Birch ' Compleiely Enclosed Cobinets ' Pre-Finished or Unftnished ' Competitive Prices ' Excellent Croflsmonship ' Quolity Control ' Itltodulor Units for Every Purpose ' For New Conslruction or Remodeling

Disfribuforships Avoiloble in Californio ond Wesfern Stotes

READY IU|AID ](ITGHENS. T]f(g.

E. P. lvory, President Ray Wiig, Vice-President and General tlanager-Sales Dave Elson, Purchasing Agent

,^J;'^'.T: :'i,,'ffii

Sacramento River to Nevada. Time and olace were set

for public hearings for permanent adoption of the South Sierra Forest Practice rules and for adoption of the pro-

posed North Sierra Forest Practice rules.

Hedlund Consolidotes Boy Areo Sqles Into Sqcrqmenlo Heodquolters

I KlmberlY 2'4753

Williomson in Wood Gonversion Sqles

John A. Williamson II has been appointed a building products salesman for Wood Conversion Company in the San Francisco territory. He will replace C. W. Clark.

Williamson is a graduate of Washington & Lee and had been employed by the Reynolds Metals Company in San Francisco.

The Palo Alto sales office of Hedlund Lumber Sales. Inc.. was consolidated into Hedlund's Sacramento headquarters on July 1. Company offrcials also announced the transfer of Knute Weidman, former manager of the Palo Alto office, to Sacramento, where he will continue to service his same

DEPEND A B tE

B0lIilil0FF LUMBEI G0, Inc.

accounts.

Customers of Hedlund's Palo Alto office are invited to call Sacramento GArden 8-X)20, collect, regarding inquiries and orders.

Perry Adcox ro B & M Lumber Co. Well-known Mendocino County lumberman, Perry Adcox, joined the staff of B&M Lumber Company on July 1 and will be working with Pete Stearn in B&M's buyingselling office at Ukiah. Originally located in Ukiah, where he worked for the Crawford Lumber organization, Adcox had been with Ward & Knapp for the past two years.

WHOI.ESAJ.E DISTRIBUTONS

HANDWOODS r

SOFTWOODS PTYWOODS

QUAUTY

,,B0LUMG0''

SERY'CE

OFFICE & YARDS

f 50O 5o. Alqmedo

St.

Rlchmond'9-3245

los Angeles 2l

Lineol, cut-to-length and Fingor Jointed

CUI 'IOCK

Sosh & Flush Door Lcrlle G. "lsr" Pot3morFlloul.ling3

.

.'CEE-VEE *dnd"

.

Gqrewqy to the feather Rtver Countr]' .

Fred t. Pormor+l,mber Don Werl--ilouldlngr & rillllwsk

CATIFORNIA 1UM8EN MERCHANT

NRTDA Materials-Handling Committee Adopts "Unit Standardization Program" The Materials Handling committee of the National Retail Lumber I)ealers Association has adopted a "unit standardization program" to make lumber and other building products more easily handled and shipped. The program will be taken to the manufacturers, wholesalers, railroads and truckers to aid in lowering costs of materials handling.

The basic unit for lumber shipments under the program is 48 inches wide and 45 to 48 inches high. The 3-inch variation in height is to allow manufacturers leeway when unitizing products that do not multiply out at an even 48 inches. Products which do not lend themselves to the exact 48-inch width requirement may be packaged in multiples that come nearest the recommended width. Length of units will, of course, vary. Ffowever, it is recommended that only one length be combined in any one unit.

SAIIFORD . LUSSIER, IIIC. DISTRTBUTORS AND WHOIESAIERS

Ook Srcrir Treqds - Thresholds

Door Sills - Hqrdwood Mouldings qnd Ponel.Woll qnd Domestic Philippine Joponese Hcrrdwoods Wqrehovse Delivery or Carload Shipments

610I SO. VAN NESS AVENUE

Los Angeles 47, Calli.

doog. frr

rcdwood

togor pinc Or plywood

ccdor rholres

AXminster 2-9181

wooDsrDE

LUIU|BER COlulPANY

pondctom pinc

I DRUM,I STREET

lroatcd prodvcls

SAN FRANCISCO

fillag and polcs

PHONE EXbrook 2-2430

TWX SF-r t32

The committee has standardized gypsum products in a 48'inch wide by 3O-inch high unit. Standardized units for sheathing, roofing, siding and asbestos products are currently being developed. Eventually, standardized units will be announced, for each product handled through retail lurnber and building materials dealers.

The standard unit program will allow better space utilization in dealers' yards and make more efficient use of rail and over-the-road carrier space, as the units are adapted to all types of rail equipment and trucking equipment which normally handles building products.

The unitization program will also aid dealers in making a more efficient conversion from manual to mechanical handling methods and allow dealers now using mechanical equipment to handle the greater portion of their volume mechanicallv. :cnanlcally.

Another benefit derived from the 48-inch by 48-inch unit Another

will be elimination of the present bottleneci at seaports where lumber often must be re-unitized for shioment overseas.

Ernie Bocon Joins Neimon-Reed to Rein Wholesole Plywood-Ponel Scrles E. H. "Ernie" Bacon, formerly of San Francisco and the Bay area, has joined the stafi of Neiman-Reecl Lumber

Company, Van Nuys, announce Bob Neiman and Bob Reed, executives of the lumber distributing concern. "Ernie will

head up our Plyu,ood and Panel division for wholesale distribution and will be responsible for both procurement and sales," said Bob Reed.

Ernie Bacon started his lumber career with Dant & Russell Sales Corp. in the Bay area. He rapidly advanced to the post of general manag'er, u'hich he held for 18 years with headquarters in San Francisco. He later became identified with Fairhurst Lumber Company of California, the Industrial Plywood Corporation division, as sales manager.

He held that post until he assumed his new position this June with Neiman-Reed.

Bacon has a complete background in plywood and lumber, from production to sales and shipping. He will be in complete charge of the nerv department and rvill concentrate on distribution to retail lumber dealers. it was said.

L.A. fssues 5,544 June Building Permits A total ol 5,544 building permits rvas issued last month by the city. In June 1959, the department reported 5,952 permits valued at $54,791,353. San Fernando Valley continued to lead the city with 2,433 permits last month, valued at $26,813,495.

Lomita led all cour.rty offices in permit valuatiorr, with

$5.260,040. La Puente wds second with $4.398.815.

65

2358.35ih Avenue

Fonrsr Pnooucrs

DIRECT MItt SHIPMENTS

BY TRUCK or RAIL

Phone lOmbqrd 4-8760

DOUGTAS FIR

Teletype 5.F. 1576

SAN FRANCISCO 16

REDWOOD PINE

vtcToR wolF

TRANCISCO

trances to the city. "Visitors get their first impression of the city when they use one of the entrances," Spencer said.

"We want to make that imoression a better one."

The board also hopes to clean up entire blocks at a time.

"When old buildings are torn down to make way for a new commercial building, we try to clean up the entire block,"

Show 'em - qnd You'll Sell h!

Show it in use, and you'll sell a product more easily.

The Brooks Lumber Co., Safford, Ariz., recently sitted tts new store buikling u{th Masonite Bidgegroove and Rldgellne.

Several house sldlng jobs have been sold as a result of the lnstallatlon, the dealer reported.

Spencer said.

Model for Two House Fomilies

Set for L.A. Home Show A model home designed specifically for the two-house family market will be exhibited during the Los Angeles

Home Show, August 4-14, Sports Arena, announces managing director Carl Kraatz.

G. E. Strawbridge of Homestead Supplies, Inc., Banning, Calif., reports the house, called "Leisure Lodge," will cost under $3,500. His company will construct the 528-sq. ft. model in connection with the Douglas Fir Plywood Assn. of Tacoma, Wash. Designed by architect George Matsumoto, the house will .be in the center of the Sports Arena with a trout stream running past its door.

Intended to appeal to the family with an income of $7,000 yearly or more, the "Leisure Lodge" carr be to}/o financed on approved credit. A unique feature is its completely separate living and sleeping areas. This sloping-roofed, large outdoor-decked design will be available as a prefabricated shell for $3.395.

Sqn Bernqrdino Stcrrts Cleqrqnce Of 8OO Aged Buildings Annuolly The San Bernardino City Building Department has undertaken a program to rid the city of 800 decrepit buildings

annually. The building department initiated the city's new building code by ordering six San Bernardino property owners to repair, demolish or remove unsafe buildings.

Chief Building Inspector Ralph F. Spencer estimated there are 3,500 to 4,000 buildings in the city that should be torn down. In 1950 there were 6,000 substandard structures.

Since then about 4,000 have been demolished. But, in the meantime, more buildings have become unfit.

Spencer said the newly established Board of Building Commissioners will aim first at aged btdldings along en-

REDWOOD qnd Att SPECIES of PACIFIC COAST Direct Shipments or ICL Yord Stocks .

WAI.SH TUfrIBER CO.

From Relioble Mills 541 Morris Avenue West Covino, Colifornic

SOFTWOODS ; .

Prompl, Solisfoctory Service

EDgewood 7-6669

' Kiln-Dried

P1ACERYT1TE 1UNBER COMPAilY

PINE

P.O. Box 752,Placewille, Colif.

WHITE FIR INCENSE CEDAR

Mqnufoclurers

SPECIALIZING IN ROOF DECKING Telephones: Sqcromenlo, Gl. l-1573-or Plqcerville, NA. 2-3385

66

CAI.IFORNIA IUIYTBER MIRCHANT -a

ALIFO RNI A SUGAR & WESTERN PINE AGENCY,fnc.

SUGAR PINI NE PONDEROSA PINE WHITE FIR DOUGTAS FIR CEDAR Kiln iln-dried Pine & Fir Mouldings, [ineol or Cut-to-length, cleor or iointed Jombs rmbs

-

-

-

A. C. "Bo" Ahrens-Hugh ftesqqsn-Jerry Grifnn

PHONE Dlomond 2-4 Dlor 2-4178 N ltATEO, rwx sAN ltA \uF, 74 CAUF,

"Tl4llfr*t};;tr{l{f:}il#t#lTilii'?'Fi''tH

1448 Chopin Avenue

wAl{I ADs $nl;';4flHilk{ifilll}ijff:,irff; LUMBERMAN, age 35, married, 15 years' experience in all phases

WANTED_

IDEAL OPPORTUNITY for Energetic Salesman. Salary plus comrnission offered by SoCal distributor of Interior Jambs and Door

Frame stock. Both Pine & Fir in solid and finger-joint. WHOLESALE ONLY. Tops in service, quality and price. A sure-fire deal for right man. Interested parties send short resume of background.

Address Box C-3015, The California Lumber Merchant 108 West 6th St. Bldg., Roorir 5OB, Los Angcles 14, Calif.

LONG-ESTABLISHED and well-rated San Francisco wholesaler dcsires experienced lumber salesman with knowledge mostly of Inland species and rnills. Desire someone with Eastern customer

of industry, wishes to relocate in Northern California. Presently in Pacific Northwest handling domestic and export buying. Good mill contacts in Wash., Ore. & NoCal. Excellent references.

Address Box C-3O13, The California Lumber Merchant 108 West 6th St. Bldg., trloom 508, Los Angeles f4, Cdif.

_CONNECTION WAIVTED_ Expanding Plywood Wholesale Firm, with warehouse in S. F. Area, requires constant supply. Can assume large percent of annual production on cash basis.

Address Box C-3012, The California Lumber Merchant 1@ West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

relationships.

Address Box C-3011, The California Lurnber Merchant lO8 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-POSITIONS

P.O" BOX 153

BURTINGA'IIE, CAIIFORNIA

CLISSIFIED ADVEnTISIt{C-Position Wanled S1.00 per line,

-HEI^P

-

-

WANTED-

EXPERIENCED ACCOUNTANT/and/or CREDIT MANAGER. 14 years vice-president in charge of accounting and credits for major redwood producer, handling their entire Insurance Program and

analysis and purchase of Investment Securities. Employed past 4 years as credit manager for large S. F. Bay Area ietail yald. 30 years' experience in field with only 3 employers. Best references.

Address Box C-3014, The California Lumber Merchant l0B West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED YARD MAN-Shipping clerk, Foreman; can tally, grade; know lifts, carriers; counterman and estimator. $nowledge of Hardware, Paint, Mouldings, Millwork. Now employed but seeks opportunity to usc wide experience. YOU name itl Address Box C-3016, The California Lumber Merchant 108 Weet 6th St. Bldg., Room 508, Los Angeles 14, Calif.

RICCI & KRUSE tUfiIBER CO. WHOI.ESAIE - JOBBING Speciolizing in

crnd SITE:S FOn SALE/LEASE-

2 to-YARDS 5 Acres M2 on Santa Ana Freeway. Nice offices, Black-top, Storage sheds, Cut-up plant and Dry kiln. Adjacent to Custom mill

and Trackage. Long or short-term lease. Phone: RAymond 3-3221

(Los Angeles).

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokers for over ,10 years o TWOHY LUMBER CO. 714 West Olympic Blvd., Los Angeles 15; Rlchmond $.87,t6

FOR SAI.L

-EOTIIPMEM Two complete Moore Dry Kilns, 50'long, 6O,O0d cap. Two 15-H,P.

ball-bearing motors, 2 Moore Dry Kiln controllers, one SO-H.P. boiler, 30f rail, 6nned pipe, fans, blowerq etc. All for 93,000' CALL: AMherst G4383, Fresno; Calif.

Everyone Reods These Poges-Just like You Coliforniq Lumber fifERCHANT-,ZE All Your Wonls Here

WTIHOtD BUI1DERS

ADHESIIIE

KIL}I DRIED tUfrIBER Ponderoso ond Sugor Pine Gleor Fir ond Redwood HAWES ST. & ARiASTRONG AVE.

SAN FR.ANCISCO 24

Mlssion 7-2575

SEIS BASE. IRIM. THRESHOTDS

. FURRITIG

Wilhout shims, onchors ond plugs

SAYES IIA,IE AND /UONEY!

wllHolD INC. GTUES

lor Aasrlor 31, Chioec 44

#t001

Distributors for 0LYMPIC SIAII|ED PR0DUCIS . . .

Perfed Fit Sidewalls and Stains Hond-splir GEDAR, SHAKES ond SHINGLES

... estoblished 1926

Befera lhc Mqchinc Asc

-Hond.rDlil Shing ler

ond Shqved

lnlATCAD:rO, OAI]AND 6f CAl,llOlNlA ' flllot /t'.264O

9peciolisls in

CEDAR TUMBER . otr-Gommons-uppers&Beqms ro26' fromMocmillqn&Bloedel,voncouver,B.c.

National Retail Lumber llealers Assn.-7th Annual Exposition

Bourdon Lumber Go. Closed

Mr. and Mrs. W. Bourdon, 2081 Monte Vista Drive,

Vista, Calif., report that the former Bourdon Lumber Company, 76026 Hawthorne Blvd., Lawndalg, Calif., has been ilosed and the property sold to the California State Highway Division.

San Francisco-Nov. l3-17

Hoo-Hoo-Ettes Adding New Clubs It is reported that the Hoo-Hoo-Ette organization is

presently preparing three new clubs to function as active groups. They would be Club No. 7 at Eureka, Calif.-; Clu-b No. I for the Peninsula division of San Francisco Club 3, and Club No. 9 at Redding, Calif.

ADr'ERTISERS INDEX *A&ertiaing qppcon ln oltcinot€ |ttuar

(Tell them gou EarD it in The Calilomb Lumber Merchant)

Ponderoso & Sugor Pine Douglos Fir White Flr Cedor

SPruce 3-4931

SPECIATIZING IN INDUSTRIAT CRATING MATER,IALS

Custom Milling

Corporotion &*b", Qreat Wertern Cqliforniq Downey, Street8713 Cletq

Cut Stock

LCL & Dired Mill Shipmenrs

Industriol Decking Siorier Boords

WAlnut 3-1264

r '-F

t

t,'

r' r

I i t F

i

O BUYER'S

i i I

Los Angeles

i

I.U'{BER AND TUXIBER PNODUCTS Al Peircq Conpoy-------.----..-----.----............---.SPruce 5-3537 Am.ricqn Hqrdwood Co.---.-----..............-Rlchmond 9-4235 Angelur Hqrdwood Compoy--..------..-----.--tUdlry 7-6168 Arcqto Redwood Co. (Pele Keponl.------WEbrter 6-484E A$o(iqted Rcdwood Millr------.................-..SPrucc 3-4621 Attinr, |(rolf & Co.-,-...--..--.------...---.--------lAAditon 6-4757 Allq. Lumber Co.---.---.--.-----------..----...-...-.-MAdirm 7-2326 Avrqm Lumber Co.----.--..-.....................---RAymond 3-9591 Sock Lumber, J. Williqm-.........-.------------REpublic l-t726 Bqugh Bror. & Co.-------..---..-.---.---.----......-.ANg€lut 8-2911 8ough, Corl W.---.-----.-...........-.....,....---......lllUrroy I -6382 3-3454 Bli$ Lumber Co., Inc......--.RAymond 3-1681 - 9-3245 Bohnhofi Lmbcr Co.. Inc,-------.---.........Rlchmond (J. 9-l l09 Broyler Lumber Co. J. Reol..-..---.---WEbrtcr Bruth Indurtriql Lumbcr Co..--..--.----...-.-RAymond 3-3301 Burnr lumbcr Compony----.-----.---..---.-.......WEbrlcr 3-5861 Eutlcr Co., Glen--..-.--.--...............----......--.---TAylor 8-l 571 Cql-PoclnG Rcdwood Sqlcr-.....------..-..--.-...HEmlock 5-l 197 Colifomlq Wholerqb Plywood----.--..-....-.lAymond 3-71 @ Cloy Brown & Cmpony-.--.....---.-----.........---SPruce 3-23O3 Cloy Iumber Compony--.-..--......................P1e6ont 3-ll4l Conrolidoled Lumber Co..-...----.-.---.--------.-.-SPruce 5-3477 D. O. Cook, Inc.....-,-.-----------.------------------ORegon E-7859 Coos Hcod Lbr. E Plywood Co.----............3Pruce 5-1179 Dwiq Iumber, Cqrl-..............-...--.........CHopmon 5-6.|86 Del Vqlle, Kqhmo & Go...----..............-.--Hunrley 2-8011 Diebold lumber Co., Cqrl---...-.--....-.....BRcdrhry 2-4353 Donover Co., InG.--.-.---....-.--......----------OVerbrook 5-Zr3O

I I

I I,

t I :

i

Dooley & Co.----.........----..--.---.----..-.---.----EDgewood

6-l 261

Ed Founrqln Lumber Co.--.-.....----.-----.---.--.-[Udlow 3-l3El Erley t Son, D. C.-.--.--------.-...--..-.....RAymond 3-1147 Foirhurst Lumber Co..-------.-..----.....--.------.-----5Prucs 5-2251 Forrir Lumber Co.....---..--.----.........-..--....-.--FAGulty l-2003 Frqcmon t Co., Stephon G..--..-.-------......--Oniolc 3-350O Fremonl Foretl P.oduclr---------.--------....---.RAymond 3-9917

Gqllcher Hordwood Co..---.-...--........---..-.PL€otqnt 2-3796

Gcorgio-Pqciflc Gorp. (Lumberl......--------.-itUrroy 2-2119 GaorgicPqciiG Corp. (Plywoodl.-..---.---.RAynond 3-3661 Gco.gia-Pqcinc Corp,.--.-----------.----------...---lllongle 7-56,13 Grocc & Go., W. R...-..--.---.-----.--.-.-.---..-.MAdlron 4-135I

Grrol W6rtsrn Lumbcr Corp.---.-.-.--..-.-----.5Pruce 3-4931 Guff Pqci0c Lqnd & Lbr, Co.-.--..-..--...-.Dlckens 5-2697 Holllnqn llqckln lumber Co.----.-.........---ANgelur 3-4161 Hsren Forerl Produclr Co.-----.----.-..-..-----lRiqngle 3-409I Heqrin lmber Cmpony-.------....-.-..--......-.-I$Urroy l-3ltlo

Hcxberg lumber 5olcr----.....--.---..-...-.--.--.---l Uroy l-6386 Hobbr Woll Iumber Co.-.------------..--...-....-.llUrroy 2-3O31 Holmer lbr. Co.. Frcd C. lLogunol..-.------..HYaf 4-80ill

Hoovc Co., A. [.--------..-.....-------.--..---.-.....MUrloy l-9321

Hufi [umber Compony-.......------..----.---....PLymoufh

6-El9l

Indcpendent Bldg. Mtb. Co.-...--...-.......--.FAiilax 8-3!|o

Induitriql Iumbei....-.-.---.-..---.--.-.......-.-...--cHopmon 5-55o1 Inlond Lumber Co.---------------.-.---..---........8Ro&hqw 2-7371 Joncr Iumber Compony. Andy-.----..--CUmberlond 3-E261 Koibob Iumber Cmpony------------..--.......-..Dlckcnt 5-2897 Kenl, Povl E.-Wholerols----....--........HOllyrood 7-1127 lorhlay, Dwid E.-Wholerqlc----.--.....--....litUrrcy l -5342 Llndermon Wholerqlc Lunbrr----.--......-.......5Pf uce 5-l 7l 0 Long-8ell Div.-lntl. Poper Go.-------..--.Hubbqrd 3-0363

L. A. Dry Kiln & Storoge. Inc.........-.-..---ANgelv 3-5273 Lor-Cql Lumber Co..------.---..-....--......--.....--.IUdlow 2-531 I frlohogony lmporting Cwpony---------.------.-lrtUrroy 2-280I (lnport: MUrroy 2-28Olr 9oftwood: Olcoder 5-68611 l/lople Bror., InG......--......--......--...-..---..--.---OXbow 8-2536

Mqrkltrm Lumber Sqler, H. E.--...--:-------.NEvodc 6-Ol{6

lvlorquorl-Wolfe lumbcr Co......--.........HOllywood 4-7558 Mox Hordwood Cmpcny--..-.--..--.-.--..--..--.NEvqdo 6-l 0O9 frtcClocd Lumber Co.-.--.----.--.........--.----...-VErmont 8-4963 Mutuol lloulding ond Lvmber Co.--..---.....FAculty l-OEZI Nclmqn-f,eed Lumber Co.----.....-....-,----..--TRiongle 3-IO5O

.......-..-..ELliott 9-4521 Nelron Lvmber----Nelron lumber Co., H. l/t..........-.-....--..RAymond 3-O243 Neth lumber 5oler, A, W.-.---.-...-..-...-.-IRiongle 3-2653 Newquisl Iumber 5oler. Jmer-...---.--.---..--ltlUrroy I-0646 Orogon-Pocif c Lumber Co..--..--........-.--.OVcrbrook 5-741 4 Orgood, loben s.--.--.,...--......-..-...-......--..DUnkirk 2-8278 Oxford fumber Co., Rex.-............--...---AXmlnrtcr 3-6238 Pociflc Fir Sqler-.----...-.-...............--......---,--,ilUrroY 2-3369 Pociflc Lumber Co., Ths......-.....---..-..------..llUrroy l-9321 Pqciic Wood Produclr-.------.-----..............--MAditon 8-7261 Pon Ariotic Troding Co..................--..---Rlchmond 7-7524 Penberthy Iumber Co.--.-.......-...............-...-tUdlow 3-451I Perncll Lumber Co...-..--.----....-...........-..----.--SPruce 5-1730 Raitr Co., E. 1..-.-.-............-.-----------.--..ORlolc 3-1270

Roundr Lumber Co..--.-.-----..--------..--...-..---PRotpe<t 4-1902 Roy Forest ProduGtr Co..-..----..................TRion91e 3-1857 Sqnlord-Lussien In<.--.-.--......---.--......-....--A)(mlntter 2-91 8l Scorburgh Compony, Inc.-.--..-.....--..-.....---.WEb.ter 8-6251

Shively, Alon A.-.----------.--..-.-----.,-.......-.CHoPmqn

GUIDE O

Union Lumber Conpony..-..--.......-.----------ltAdizot 7-22E2 United Whlrc. Lcmber Co.---.---..........-----ANgelus 3-6165 Uniled Stct t Plywod Corp....---......--.-.-..Ludlow 3-3rl4l

5-2083

Sierro Lumber t Plywood, Inc......-.-..-.Tliqngle 3-2144 Sierro Redwood Compony--.-------.--.--..---....-Nlvqdq 6-0I39

Simmonr Hordwood tumber Co......-....-.----SPruce 3-l9lO Smith Hordwood Co., L. 1..--.--..---.------..-.LUdlow 3-4585 Smith-Robbinr Lvmber Corp...-..--.............P1eosont 3-4321 South Boy Lumber Co.--....-..-...-..---.-.--....--ORegon 8-2268 Southern Colifornlq fmber 5ole:-.-.-......-MUrrqy l-3597 Stohl Lumber Co.....-.--.-..--.-........--..---.......AN9e1u 3-6844 Stondord Lumber Co., Inc..--....-.-...-......Oleonder 5-7f51 Stonton t 5on, E. J.-.----..-.--------.---------------[Udlow 9-5581 locono tumbgr 5oles, lnc.-.-.....-.-..........-lAUrroy l-6361 Tolbot Iumber Cmpmy.-.-..-.-.--.-..----..-.BRodrhqw 2-4377 Torter, Webrler & Johnson, Inc.-----.----..ANgelur 9-7231 Twin Horboru Lumbcr Co. (C, P, Henry t Co.l..--...--.-..--...-.---.---..llchmond 9-6524

U.5. Plywood Gorp. lCulvcr Cityl.--.-.---..-....UPton G5566 U.5. Plywod Corp. (Glcndolel..........-.,.--..Cltrui +2133 U.5. Plywood Corp. (Scntc Anql..-..---Xlmberley 7-1691 Vqn lde tumber Soler, loy.-.................-..ilUrroy l-/|668

Wolrh Lmbs Co,..------.-....-.---.-.-....--.----EDgewood

7-6669

Wendllng-Nothon Co,------.----.-........-...--liUrroy | -9321

Wetts.n Forerl Product. Co..--.--.....-..----ANgolur 3-6138

Wotlern i^ill & Lmblr Co...--.--.----.-------ANgclur 2-4148

Wcycrhoeucr Cmpoy....-.--..................11c1mond 8-5451

Worchourc lAnoheiml...........-.....-.....-..PRorpcrt 2-5880 Whirc. Hcry H...----.-..-...-......---.-.........---.--.5Piu<e 5-34O9 Wholercle Forett Produclr Co.--------------Olesnd6r 5-5312 Wilton, Fo.resl W.--..-.----..........---.--.--,--.-..SyGmor. 4-7835 (ilcilillqn E Bloedelll 8. C. Forort Produclrl Wright Lmber 5oler. Poul------.--.-----.--..--TRionglo 7-3088 TREATED TU'ITBER_POIE5-PIIING_TIE5

Bdler & Co., J. H.-.-.--...---.-.--------.----..-.-Dunklrk 8-9591

Son Francisco I.UiIBER AND tU'ilBET PNODUCTI Arcotq Redwood Co...........---.-.----..............--YUkon 6-2067

Atkinr, |(roll t

Go......-......-------.-.----------------SUfr.r

l-O3l!

Bonnell Imber Co,------.....-...-.-..-----.........D1mond 2-1451

Caf-Pcciic Rcdwood-----.-.-....-......-------...-...--EXbruk 7-6C65 Cofif. Sugor & Wert. Pins Agency.-....-.Dlmord 2-117a

Chritlrnton Iumbgr Co..--.......-.....--....--..-.VAlsncia a-5832

Dmt ond Wonock. Inc..----------------.....DAvenport l-O620

Del Vollo, l(ohnqn t Co.......-..---..-..--..--.EXbrook 2-OlE0 Diebofd Lunber Co, (Honry Hlnkl.-.....-..-.YUkon 5-5a21 Durdle Plywood 9oler Co,......-...---.----DAwnport +2525 Gom{tlon & Grcon Lumbcr Co..--..-...---....JUnipcr 5-6O83 ceorgiePoci0c Corp.--.---..-....-.--.---.----...--.DOugl6 2-33t!

Grec t Co., W. 1..--------------.--------..-.........sUt|cr l-370O Holl Co., Jmcr 1..-..------..---.....---------------.----SUft.r l-7520

long-Boll Div.-lntl. Pqp.r Co.---.---.-.-.Hubbqrd 3-0363

Hqllinon J|lcckin Lmbcr Co..........-....-...-.JUnlpcr 4-6262 Hedlund Iumber Solcr-----..-..--.-.......-----..DAvcnpod 6€E64

Wqrren Southw€31. Inc.-.---...-..........--.-.--.-.----SPrscs

lmon Lmber Co.-.--.-.------.--........-----....-..--..YUkon 2-4376 Long Bcll Div.-lnll. Popcr Co....----..-..EXbrook 2-8696

lrlcComick & loxler---.------------.---.---.-......CHopmon 546tr,7 Sqn Antonio Pole Conrt. Co.......---....-.......--SPrucc 3-4503 5-2491

saSH-DOOtS-rnt tlwoRt(-scREEN5,IIOUtD!NG4UIIDING'IIAIERIAtS Atferio Door Co., Inc.--..-.-.-.--.........--.---.UNderhill 5-1233 Bellwood Dor Compcny--...................-----rttAdiron 9-1637 Big Bqn Sorh & Door Co..--..-....-....--.CUmbcrlqnd 3-3505 Slue Diqmond Compony-.-..-..-.-..-..--.-.-...-tlchmond 9-4242

ifomlo Pqnel & Veneer Co,.-..-.......-...lltAdinn 7-OO57 Cobb Conpony, T. rlt.--..-------..--...-..-..--...-.-ADqmr l-4211 Conlin6nlql Moulding Co..-.--.......----.-.-.-....FA(ulty l-5566 Corolite Compony, lhe-....-.......-....-.-.--..--RAnnond 3-827t Dlqmond W Supply Co........-........-.-.....-.Ovelb.ool s-Zt{lo Holey Bror, (sqntq f$onicql.-......-.-..-...-....UPron G483t Cqf

Hunler Woodworkt.------.-.--.----.-.....---.-.-.-.---.-.SPruce

5-2544

Jordo Sqrh t Door-.......-.-.-.-..-.--..--.-----.PLeoront 8{'|68 iloron Suppllcr, ln<,..-..--...-------.......----.-.-ANgelur 9-0657 Pociflc Lumb.. Deolen Supply Inc.............tPrute 5-345I

n"gol Dool Conpony........-.---.-..-.-..-..-CUmbcrlqnd 3-6216 3o-Col 8ldg. llotcriqlt--....--..--.-..-.-.....---.-.lrlAdlron 7-5304 Sl.qll Door & Plywood Corp..--.........CUmberlond 3-8.|25

lqrtcr, Webtt.r & Johnron---...--...-.-........AN9c1ur 9-7231 Tolter, Wobttqr & Johnron lSpeciqlty Dlv.l AN. 8-8351 Virodor Co., lhe...-.--...............--.-..-......-------ADomt 4-8734 Wcllr Curtm Millwqk...----..----.-.-----..------.FAculfy I-2398

WG.t Coott Scrcen Co.--....-.---.-----.-.-...--..----ADfr. I -l I 08 Wood Convcrrf on Co.-....----..------.--........--.-Hlllctctl 7-7874 .PAINTS AND FINISHES

Olynplc Sroincd PreduGtr....-----..--...-......--ltAdlron 7-5304 Securlly Point lilg. Co,--.-.--..-..----..--....-...ANgclur l-O358

Higginr Lmber Co., J, E..-..-....--...--......YAlencis 4-0744 Hobbr Woll Lumber Co.----------------...-...--.Flllmorc 6-6O0O McClocd Lumber Co....-..--..............-.-..---..EXbrok 2-7O41 Pqclfic Icnber Co.. fhc----........-----.-.-.-.---.GArCcld l-3717 licci t Kuc Lmbcr Co.----.--.....-.--.--.--..nl..lon 7-25f6 loundr Lunbcr Cmpoy.--------.--.--..--.-.--...-..YUkon 6-0912 Sonto F9 Lmbcr, Inc..---.------.-..-.--...-..EXbrook 2-20,74 Scolburgh Compony, Inc..--.................----..CXbrook 2-835O 5if bernogef

, Inc., Glorgo J.-.--..-......-....--...-Yukon 2-92E2

Slondqrd Lmbcr Co.-.-.-----------.------.----.DAvcnport 6-9669 tarlor, Wrbrl.r e John.on, Inc...-..--..--.PRotpoct 6-4200

lrfnlly llyer Imbor Solcr Co...-.....--..--..3Kyllnc 2-2O1O ?wln Horbor lumber Co.----....-........----DAv.nrod a-2525 Union Imber Cmpony---.----.------.--.--..--------SUtte. l -61 70 Unllcd Stqt.! Plywood Corp...-----.--...------.JUnlp.r 6-50O5 Wcd t Knopp.......--..GArfqld l-l6tl0

W.ndllng-Nqthqn Co.....-.....-.......--.-....--....-.-.gUttcr | -5363 Wert Coqrl Tlmber Productr----..--..-.--..---..--.YUkon 2-C911 Wotl€rn Fo.G.l Produ(t| of 9. F.----..-.--.-LOmbord 4-8760

Wc:lcm Imbcr Compmy.------.-...............-.-.PLozc 6-7ll I Weyerhocurer Compony-.......---.---............-..--.-Plqtq 5-67U Wlndelqr Co., ltd., qcorgo.....-........-.--.-VAbnclq Woodrlde Lumber Co.-..-.......----.--..--.-..----EXbrook

Zial & Co., Inc.......-..-...........---.-----..------------YUkon SASH-IOOI5-WrNDOWS-tttOUt BUIIDING iIAIERIATS

4-lt4l

2-2tlilo 2-O2I0

DINc5-

Allwood Doorr....

..-----.--:---Plqro 6-45O3 Blue Dlmod Co.-----.----.............-.--...-......-.--YUkon I-lOl I Cofog16 C€m.nl Co.------....-.--..---.----.-..-.DOugldr 2-4224 TREATED TUIIIER_POI.E5

SPECtAt 9ETVtCES

Be.kot Mfg. Co..-....--............--.-------..--...-...--.POplot 9-1717

Colif. Lb!. Inrpcction 5erykc-------------.NOrmondy 5-5431

Johnron-Floherty.-

-.---.....-.LUdlow 2-6249 6-1292 2-4753 6-9711 Smpron Cmpmy.....-.............-.....---..-....Dlmod 0-549I Wilhold Glues, Inr..........-..------.-....--..-.......CApitol 5-22OI

fwbGr Cent.r lltllling Go........-....--...-EDgewod

Reody Moid Kitch6nt, InG..-....-.---.---.-..-..Klmbe1ly aepco lnd6triGr, lnr.----..-.-.,---..--------.---.-..NEvodo

TUiABER HANDTING AND SHIPPING Crme & Co., Car Unloqdcrr-------.----.--.....CApirol 2-6143 Fcrn Trucking Co.-.---------.----.-...--.---.-------.lAymond 3-3691 lillncr Bondini, lnc..---------..-.-..-.--.----lAvmod 3-3691 Olron & Co., Ollvcr J.....--.-.-.-...-..-...-.-...HEmtock 2-040I

Bdxter & Co,, J. H,.-.-.---.---.-...------.--..........Yukon 2-OllOO

Holl Co., Jmcr l.--l--.-.....---..-------.--.----.-----SUr|c. t-752O McComlsk & lqlcr-----------.----------..--....----.---YUkon 2-4033

Wendling-Nothon Co.---...-......--..-----.-..---.-.-.-.SUtt.r | -5363

Woodride Lmber Co.--..---.-.-..--.--...-....-.-.EXbro&. 2-2430 SHIPPING

Obon & Co., Ollvcr J.....-------------....----.-.Dlmond 3-5667

PAINIs-Finirhs-Prereryqlivo!

Gilbrcoth Chmicql Co,--------.-----.-..-.-.---.-.SUttsr l-7537 Olympic Stoin Productt.,-.---.--....-.---.-..-.--..-..KEllog 4-26lO

+

SAN BERNARDINO - RIVERSIDE IUIABER_8UII.DI NG ATATERIAIS Arrowheod Lvmber Compony.....---.....--...-.-.lUmer 4-7511 Georgio-Pocifl c Wqohoure---.---.......--..----OV.rlond +5353 lnlond Lumber Conpmy.--...........-..--.------..Itinity 7-20O1 Tqrlsr, WGbrter & Johnron.--.--.--......--..--.Ttlongle 5-I550

IUIIIsER AND IU'IIIEI PIODUCTS

Eender lumbcr Solq. Eqrlc---.-.............-.ANdov.r l-7260 Boldl-lecon Lumber Co..-....--.-.-....----l,Andrcope 5-3846

Bonninglon Lmber Co.-..----..-.--...-......---Otynplc 8-2EEl Cqlifornio Lumber 3oler.--.--.---..--.....--..--.----KEllog 4-l@a Cloy Brown t Co. lFremontl.-..--....-.......-.Olivei 6-2636

SAN DIEGO I.U'IIECR AND I.UIIIBER PRODUCTS

lnlchd Lumbsr Compony-........---...-.-.....--...GRldley rl-I583

llople Bror., Inc.--..---.........-......-........--------Hl(kory 2-88t5

Soeth Boy Lurnbcr Co. (lor Angel$1.---.---ZEnith 2261

Torler, Webrter & Johnron.-..----........-...---.GRidhy 8-4I74

Wcyerhoeurer Cmpoy-......-.------..-----..-.GLenrourt

Bar Arca

9-I756

BI'II.DING MAftTIAI,T

Cobb .Compcny, l. i|......--.-----------.---....--.BElmonl 3-6673 Unitod Stots Pllmood Corp...--.-..----.--..--.BElmont 2-5I78

_-.-q_'C_=.-:t:

Entco Pln ood--..-...-....-.(Ellog 6-4733 Foirhcrrt lumbgr Co...........-..-----.-.....---GLcnwood 4-2310 Gme.rlon & Green Lumber Co,.-.......-.---.-XEllog +W

Georgio-Pociic Corp..-..----------------.....---..lEnplcbor 4-82E2 Georgio-PociSc

Corp. (Son Jorel.--..--.---.CYpreu

Goldan Gote Lmber Co.-.------.---------..----THornwqll

7-7EOO I -4730

Gorlin-Hording tmber Co..--.....----......-..---KEllog 3-5326

Hetrin lunber Compony..-.......-------.-.-.---.ANdovcr l -726O Hendrick Co., J. W,---.--.-..........----.-..-----.Olympic 5-3629 Hill & r$orton, In(..--..---..--..---.......-.-.ANdover l-lOZf Hill Whrle. Lumber E Supply Co.-.......lAndrcopc 4-9500 Kellcy, Albert A......-....--.....-...........-...-..LAlehurrt 2-2754

Kilgore, lobert P.-.-.-.--.--.--............-.----....GLcnwood 6-0831 Loop Lmber & rJtill Co.-.---.---...--...---.---LAkchurrt 3-5550

MocBeqlh Hqrdwod Co..-..---..---..-..--.....lHornwoll 3-439O llqrinlond lmber Co.--.-----.-...----..-.--..---GLenwod 4-l E54

SACRA'IAENTO I.U'IIBER

Butler Co., Glen------------..---..--.-----...------..-.Hlckory 6-49I7 Clcy Brown E Co, lleddingl.-..-.-..-......CHertnut l-5124

Hedlund lumber 5oler...-..-....-..--..-...-...-.....GArden 8-9O2O No..o Di.l.ibuting Co.---..-...---------.-......WAboh 2-453I

Ortrom Lumber Co,..-.----.---..........------.--SHeuood 2-3211 Pocific Flr 9qler....--..----.-----...--.-------.........lVonhoe 3-2951

Plqceryille Lumber Co.--..------......-------.-...-.-.Gllbert l-1573

Twln Harbqr Lmbcr Co.--..-...-........-.--..lVmhoe 3-29t6 Weyerhoeurer Compoy---..-............------.-----Gllbert

3-716l

BUII.DING MATETlAIS

Building lloleriol Dlrlribulon...-.........ctq&tone l-2896

Colwerd Cament Co.--....----.--.-..-.--..--.-.....Gllbetl 2-8991

United Stotei Plywood Corp,...-------...-,-Gl,odttone l-2891 Yqncey Compqny .-...--...-.Gllben l-5255

liorshcll 5hinglc Co..----.....................-..--.---.XEllo9 4-26EO Mento, llsryin R............-.----.-.-...--------.-..-...-.KEllog 6-5700 Pcci0c Fir Sqler-.---.--------..-.-.-.....-.....----.-TEnplebq 6-1313

Peerler Imber Co..--.-----.-..---..----------..tOckhwen 2-770O 5troble Lumber Conpoy---..-...---..--------TEmpl.bor 2-55E4 Tqlbol Lumber Compcny-.......-....-...-.....-GLenwood 3-4322 Tqrfer, W.brter & Johnron.-...............-.-SY(mor. 7-2351

Trionglc Lumber Co.--.-.-.-.---------.---..-.----LAndrcope f-9595 United Stqtet Plywood Corp.......--..-.-...lWinoqkr.3-5544 Werleh D.y Kiln Co.......-..--.-.-...-.........tockhdGn 8-32E4 Wettern Pine Supply Co.-.---............-------Olympic 3-Ztll PANE IS-DOOI5_3ASH_5CREE

NS_

TAITIWORK+UItDING ilAIERIAtS Cqlovero: Ccment Co.-.----..------........--,-..GLcncourl l-740O Morrholl Shinglc Co.---..-.-..---.-.-.....-....-...-....KEllog 4-2680 lfflei. Webrter & Johnron-.-.--..-.....-..-.-SYsomore 7-2351

WE SPECIAilZE in the fiIANUFACIURE of

0;

"5p

TO-FT. DOORS qn3l lorger

-

5-Ft. Wide qn3l Wider

+++

. AIT POPAUN SPECIES

. AIT STZES

... the all new "VENTAIRE"

[EAD.[I}IED DOORS -fev

X-Roy Shielding

+++

Att DOORS ARE HOT PRESSED with Type 2 Ureo Resin qnd

Belt Sonded. €ore conslruclion is qn qll-wood grid, with 29 horizontql Ribs qnd 2 coniinuous Verlicols, spocing between Ribs is 2V+". End rqils sre 2V2", Stiles sre lVq" qnd Lock Block qreq is 4x21". All doors qre guqrqnleed for one yeqr ogoinst delominqtion or defects in moteriql qnd workmonship, ond will be replcced lN THE WHIIE ONLY. Doors musl be properly hondled, slored qnd seqled. All doors qre monufqclured in complionce with oll Commerciql Stqndqrds requesfed.

, .. Regol "RESPEC" o Hot Pressed

- Bonded Core

o 5 or 7-Ply Construction

Type I Erterior Grqde Glue Hqrdwood Edgebonded 4 Sides r Belt Sonded o Gusronteed 2 Yeors scHoor, DooRs ouR sPEcrALtv

CO. I'OOR NEGAL 10176 Street, Monte, Rush

El

CUmberland 3-6216

Cqlifornio

Gllbert 3-3131

"Personolized Service" lr|,cmbor of tfic Sogthcrn Coliiornia Ooor ,nElilute ond Woodwork tnnfusl. ol Caltlornto

QUAI.|TY is Our ttlosf lmportani Product!

D0ORS for All Technicol lnslslldions

+++ All R,EGAt

Doors Comply With Comerciol Stqndords: cs t 7l -so cs 200-5s qnd

cs 3s-49

...plusModern Revisions

+++ ttFor q Jew cenfs ntore . . .

You can hsve q

NEGAL DOON'' (Union Mode)

- EB.(c - t[ -

ELEED]W(O(OD (colyfp2trrry