The California Lumber Merchant - July 1960

Jack Gosby Field Representative Tom Quarton Field Representative

Jerry Chorles Soles Monoger

Marion, Jean, Marilyn Office Operations

Dick Freeman Vice-Presidenl

#:#:

The Warehouse and Delivery Crew

Ed Corey Secretary-Treasurer

Ken Sharp Field Representative

REED PORTEN

Euton uo Mlulcrn

Prpesr Aoonnss lrr

NEws AND BusrNEss ComrspoupnNcE To rEE Orrrcs op PunuclrroN: Txr ClrrronNrl Luursn Mrncslrr Rou 508 108 Wrsr 6rx Sr. Brpc. Los Arcrrrs 14. Clrrr.

MARIE DICKSON

Aovantrsnc PnoDUCTToN

NUTH RICHARDS Cncvutrol

Single Gopies, 25 cents; Per Year, $3; Iwo Yearc, $5

THE CALIFORI\IA LTJMBER MERCHAI\T

Jack Dionne, Publisher

INconronurp uNDER :m LAws oF ClrrronNn Pusr-rsHro rnr lsr .l,Nn l5rn oF EAcH MoNTH AT 108 Wrsr 6rn Srnrrr Br-nc., Roornr 508, Los ANcrr-rs 14, Cer-rr.; PnoNr: MAurs<-rN 2-4565

SECOND-CLASS POSTAGE PAID AT LOS ANGELES. CALIFORNIA

LOS ANGELES 14, CALIF. o Vol. 39, No. 2 o JULY 15, 1960

ADvERTISING Rrpnnsrltrertvrs: SourgrnN CllrnonNre: OLE MAY 108 Wrsr 6rs Sr. Los ANcnres 14, Cerrr. MAprsoN 2-4565

Nonrsanw Cluronrte: MAX COOK 420 Mrnxrr Sr. Sew FuNcrsco 11, Clrrr, YUxon 2-4797

Advertising Rates on Application

TALENIAR t]F I[]IVIII\G EVENTS July

Dubs, Ltd. Election tournament and Calcutta, San Jose Country Club, July 15.

4l.0th Terrtble Twenty Tournament, Wilshire Country Club, Los Angeles, ,Iuly 15.

Contral California Dry Kiln Club meeting, American Forest Products Corp., North Fork, Calif., 10:00 a.m., July 15; Tour of plant facilities, luncheon at South Fork Inn, with Election of 1960-61 officers, Report on WCKC annual meeting and report of CCDKC Executive committee; 2:00 p.m., Technical session: Eric L. Ellwood, UCFPI-"What Steaming Can Do to Upgrade Lumber."

BoTToMS UP!Nothing like a swimming pool to properly temper a schooner of beer. lf you'd like to know Who's Who on the submerged end of these Hoo-Hoo who made Palm Springs famous, you'll find'em among the dealers and suppliers' photos in the four pictorial-packed pages of Inland Empire Club 117's annual Ladies Nite party starting on Page 32

J* JLu Joo*n

The Buyers' Guide,.-----.-..--...-..-.---68

Crowds Vie for Prizes at Woodland Yard's "Build-a-Rama"-..........--.-. 4

Eagle Rock Yard Draws Thousands With Home-Improvement Clinic.--- 8 More Producers, IVlarkets, Demand Among Gains Noted at NHAnnual.-16 New Idea-Center Program Announced for Lumber Dealers.---..--.-.-......23

Retailers and Guests Visit Opening of New Oakland Warehouse,....-.-.-28

Doyle Calls for Greater Unity, Leadership in Lumber Industry-.-.-.-.-.-,30

Santa Clara Valley Hoo-IIoo Club 1?0 annual Stag Barbecue, July 20; (swimming pool available), Cocktails: 5:09 p.m.; Steak dinner, 7:39 p.m., Palo Alto Elks Club; Chairman: Merl Tanner.

Western Wooden Box Assn. annual Summer meeting, Mark Thomas Inn, Monterey, Calif., July 2l-22.

American Instltute of Tlmber Construction Steering committee & Task committee meeting, Stanley hotel, Estes Park, Colo., July 25-29.

Southern California Commlttee, Natlonal Forest Products Week meeting, Los Angeles Chamber of Commerce, 404 S. Bixel St., 3:30 p.m., July 2?.

Black Bart Hoo-Hoo Club 181 annual Golf-Swim-Barbecue, Ukiah Golf Course and home of Bill Moores, itruly 29; chairman: Ed Gillespie.

August

American Instltute of Tirnber Construction Board of Directors meeting, Stanley hotel, Estes Park, Colo., August 1-5.

Natlonal Woodwork Manufacturers Assn. summer meeting, l'airmont hotel, San Francisco, August 2-4.

Pondorosa Plne Wooilwork summer meeting, Fairmont hotel, San Francisco, August 2-4.

Na,tl. Lumber Manufacturers Assn. Technical Advisory committee Summer meeting, Glenwood Springs, Colo., Aug. 29-31.

National Forest Products Week L. A. Contacts Listed.-. ----........-...-...-..-.6 I

NRLDA Materials-Handling Committee Adopts "Unit Standardization"-.64

Fifth Workl Forestry Congress, University of Washington campus, Seattle, Aug. 29-Sept. 10.

The 1960

N ationa I Lu mber Dealers Association Reta il

Buildins Materials E X P0 S I T I O N (November 13-16)

Won't Be ALI Hord Work, You Kno]v...

The Committee Below, For Instonce, Wos Photogrophed While Plonning for YOU

Some FABUTOUS FUN EVENTS in Mognificent 5qn Frcncisco

Mqnufqcturers ond Suppliers - lf you hqven't yet reserved your Exhibit spoce.

Deolers ond Wholssqlsys - lf you hoven't yet firmed your plons to ottend

Grsb the Phone, Grob the fWX . . Grsb the Plane, the Train, the Bus, the Boot-the Steering (196O's olready hall-gone ond they're expecting More Displays, tllore Deqlers/lfore EVERYIHTffG this yeor)

ond Coming November I in this mogozine - lhe greotest Speciol lssue ever plonned for you -

Previewing the 7th Annuol Building Products Exposition

SAN FRANCISCO, GALIF. o JTIOVEMBER | 3-l 6, | 96O

ROOM AT THE TOP (the "Top o' lhe Mork," of course)left to Right, here ore Tom Morgittoi, moitre d'hotel, Mqrk Hopkins hotel, Son Froncisco; Roy Hutchinson, NRTDA Exposition direclor, Woshingfon, D.C.; 1960 Exposition Generol Choirmon Tom Fox, Fisher Lumber Co., Sonto Monico, Colif., ond Bob Poine, NRTDA Public Relotionr director, Woshington, D.C. Besides lhis view from one of the Mork Hopkins' picture windowr of o port of The Cily fcr below, in the distoncc posi thc Golden Gote you con see Angel lslond ond Alcotroz blond (where you might or well be if you lef yourself miss rhis gr€qlest of oll lumber deoler gotherings).

Inuentory Control Cost of Possessioz

More Rapid Turnouer-these are big problems today for every lumberyard. Many dealers have found that this is the ideal solution: they actually reduce inventories, relY on us for prompt delivery of any slow-moving item they get a call for.

This allows them to keeP a closer control over inventory and to turn this

smaller inventory over more times per year, thus reducing their cost of pos- 'session. It also gives them definite control of profit margins, based on mill costs current with each sale. They can do this-and still fiII every orderbecause of the millions of board feet of lumber we keep in stock at all times. We're as near as your phone-our service is fast, so give us a caII.

Crowds Vie for Prizes at Woodland Yard's Build-a-Rama

Want to spur your Summer and F all sales ?

Then read further and see what Motroni-Heard Lumber Company, at Woodland, Calif., did to give its business constitution a lift after the usual so-so Winter months. Like a virile Spring po- tion, Motroni-Heard's "Build-A-Rama" on May 2O-2I set the store's registers to ringing just like the slots in Harrah's Club. Only in this case, the townsfolk were getting something for their dollars, too.

Even the name ( (Build-A-Rama) added impact to the afrair. Undoubtedly "borrowed" from the hundreds of (Blank)-A-Ramas being held coast-to-coast every year, the name effectively bally- hooed the Spring open house in much the same manner as p. T. Barnum's hired hucksters of old.

Focal point of the event was a half-ton Dodge pickup, offered as grand prize instead of the usual all-electric article generally given away at doings of this type.

And, in a community like Woodland, that truck, along with ap- propriate signs, did a pretty good job of advertising the event all by itself (being it was driven around town for a good two months before the show).

Brainchild of F rank Heard, current president of the Lumber Merchants Association, and store manag'er Lou McGoldrick, the Build-A-Rama was a "pro" job all the way.

The promotion originally broke in the local paper on March 81, with an ad picturing the truck along with a short pitch about thB opening'and the other prizes to be given away.

The next day, Motroni-Heard Lumber Co. began giving away one ticket for every dollar's worth of merchandise purchased, and there's where this promotion difrered from so many others.

Naturally lnterested ln seelng sales benefft, and not just durtng the promotlon, Heord anit McGotdrlck usod the ..one tlcket for overy dolla,r's purchaso,' ldea, along with the truck "leadet''as the backbone of the wholo Bulld-A-Rama.

The idea was effective, and almost immediately unfamiliar faces began to appear in the store-and in each case they would ask for their tickets "on the truck" before leaving.

As Manag'er Lou McGoldrick put it, "Our opening ad for this promotion was March 31, and t}le truck was put on display April 1. We had good response from our active customers immediately. Interest slacked off the last two weeks in April, but inclined sharp- ly from May 1st right up to the climax. Thi response in May was from new customers, old customers that had become inactive, with even g:reater interest from our active customers.

"This increase in response seemed to stem from the fact that many new door awards were being added by the participants, also Motroni-Heard Lumber Company was the only store involved."

Advertising in the local paper (Woodland Daily Democrat) continued at regular intervals and climaxed with a full page .,BuildA-Rama" spread the Thursday before the event.

A consistent advertiser in its local paper, Motroni-Heard received excellent "press" both before and after the event. And, too, both the very name, and the truck gimmick, carried a certain "spectacular" slant which is nearly always "palatable" to hometown and suburban editors.

In all, well over 2,000 people attended the open house. And cash sales, as well as account sales, boomed,

"We had different people coming and going both ways," Mc-

sev-ejal second- and third-place holders "sweating it out" during the evenings!). RIGHT PH0T0 shows typical shot of a crowd early Saturday, long before-the grand-prize'drawing (during the drawing for the Truck, the photographer was unable to move thiough crowd).

Store Manager Lou Mccoldrick reaches in for another ducat for a drawing. Tickets were acquired by patrons at rate of one ticket for each dollar's worth of purchases from April 1 until the dates of the Build-aRama

The retail yard's popular "Scuba Shop." 2. Display of products by Kordite Company. 3. The gSG man is all set up and waiting to n

show'em. 4, Schlage salesmen pitch the product

Goldrick noted, "and this I attribute to the fact that, by not hav_ ing to be present at each drawing, they could come at their con_ venience to check the numbers posted on the blackboard. We see a lot of new names added to our accounts, and a lot of new faces in our store, mostly, we feel, the result of our Build_A_Rama promotion."

Response from manufacturers and suppliers, too, was enthusi_ astic. Some 22 booths were in operation throughout the opening and several hundred sales leads were picked up from this source-. The booths were loaned by the 40th District Agricultural Assn. in an_excellent tie-up. They were manned by the suppliers.

In addition to the grand-prize r/2-torr pickup won by Don Brani_ g'an, the following prizes were awarded:

Set of Delta handy books, electric jigsaw, two awards of enough paint for an average room, barbecuJ charcoal, swim flns, thr-ee cases of Armstrong ceiling tile and wall of wood panel, four tickets to Giants-Cardinals baseball game in S. F., thiee awards of gas campstoves, 22-caliber Remington rifle, three cases of Johns_Man_

kevs to ville vinyl floor tile, gallon of paint, Johns-Manville ceiling tile and Kordite plastic tarpaulin, two boxes of Johns-Manville floor tile and two boxes of ceiling tile, and 72 free passes to local theatres.

The prize drawings were held every 45 minutes, with 10 num_ bers drawn for each prize and posted in the store to be claimed by the end of each business day, according to the full-page news_ paper ad announcing the event. The ad also described the prizes in detail.

The newspaper display was also utilized to good advantage in advertising some specials: several styles of paints, a g1.gg 2_foot hardwood stepladder, a 99.9b hot blast paint-scraper, a g8.95 per gal. Olympic stain special, a Radco window deal, e1c.

And free to the yard's first 48 customers was a package of two sponges.

tr'ree coffee, Pepsi-Cola, Spudnuts and cookies were served free to all both days. The hours of the show were g:00 a.m. to g:p.m. on tr'riday, and 8:00 a.m.-5:00 p.m. on Saturday.

_!99t!" were set up right behind the company's modern store (U-\/I 2/7/57), and the easiest route to the area from the street was right through the showroom. Needless to say, this didn't just "happen" by chance.

And speaking of "happen,,, successful promotions like this one don't just "happen.',

Both Heard and Mccoldrick used up a lot of ,,gray matter" on

Street entrance to Build-a-Rama was through Motroni-Heard's attractive showroom (top left photo). wnose entrance door saw more ac- tion than the swinging door of a cowtown saloon on Saturday night. The yard. (lower left) was oiiginiily estsablished in 1933 by J. c. Mot: roni and occupies a full city block fronting on Beamer street. Franx Heard has been a partner since 1938 and Doug Motroni became partner following his father,s death in 1950.

Pretty Judy Stotts (right photo), daughter of the company book. keeper, was staffing the refresh. ment stand

Store.. Manager Lou McGoldrick, Frank Heard. and Ooug Motroni (left to right, above) pr.udty pose with the Grand prtze-the comptetely rejuienated tSg'OoOgi ir_i;il p';;i;;:

Right photo 'noilir',fl3it,lf#ot"Jf."FaRi'rli?[':'.'.r8l l,i,".o,le1$inatschetaccepts

o name IhaI has meanl Sincere Scrvice in lumber since I9l4 . .

their promotion, not to mention quite a few hard-earned dollars' But. contacted a few weeks following the opening' both men termed the opening a "tremendous success," indicating there would be more "Build-A-Ramas" or what-have-you to follow.

"Think big and it'll pay big" seems to sum up this particular promotion. And who knows, maybe this might be a way to cash in on that pickup you've been wanting: to turn in!

Fronk C. Russell Retires

Columbiana, OhioFrank C. Russell, president and chairman of the board of the F. C. Russell Company here, has announced his retirement as president of the company he founded in 1938. He will continue as board chairman in an advisory and consultant capacity. Sycceeding him is Victor Casey, executive vice-president, who was formerly vice-president and manager of Stanley B-uilding Specialties Comiany, El Monte, Ctli_fr wh.ere he directed operations in ten western states and Hawaii.

Record Gluor'ler for Georgio-Pocific; Profits Up 3Oo/o' Soles Up l7o/o

A record first-quarter for Georgia-Pacific- Corporation, with net earnings'up 3O/o, sales up l7/o, and cash-fl^ow up 337o over the irevious'record first quarter of 1959, was reported to stoikholders by 9y"t R. Cheatham, chairman, and Robert B. PamPlin, President.

Net profits were $3,575-,324,1o-r the quarter ended March 31, as iompared wiih $2,750,223 for the first three months of'1959. Sales were W,I87,065, compared with $39,343,289 during the first tht"._-9tth. 1*1y.9.

Smsll Fire qt Continentol Moulding

A fire in a large sawdust bin smoldered out of control for an hour and orie-half late last month at the Continental Moulding Co., 13028 Avalon Blvd., before firemen contained it. Cause was unknown.

Eogle Rock Yqrd's Home-lmprovement ond Do-lt-Yourself Show Drows Thousqnds With Theme of 'Keyed for Better Living'

Do-it-yourself fans by the thousands invaded Eagle Rock the weekend of Mav 21-22 for a spectacular home-impro,o"*".ri show presented by the Eagle Rock Lumber Co. in the retail yard at 2274 Fair park Ave.

L. B. Kemper, Emil and ,,North" Swanson, owners of Eagle Rock,s novel lumber "supermarket," scheduled two actionpacked days; Saturday from 8 a.m. to 5 p.m. and Sunday from noon until 5 p.m.

Displays featured the ..how-to-do-it" angle on upholstering, novelty standards and brackets, sink tops, flooring, sculpture, fencing' everything from how to install a door knob to the building and financing of a new home.

Bank representatives were on hand to give advice on how to finance building and remodeling or refurnishing property.

Secret alarms stationed on the grounds sigxaled the awarding of prizes to lucky ticket-holders at all hours of the dav. Merchandise, contributed by local mer-chants, was I'iven away in quantity, topped by a $100 merchandise prize.

In addition, refreshments were served free of charge and gift balloons given to the kiddies, contributing to a real carnival spirit.

The Swansons and Mr. Kemper are always dreaming up the new and the difieri1

plenty ot pretty girls (like this one, at the exhibits

I Ut tlr.,rlA t

ent in their field. It was this enterprising trio who established the first serve-your- self lumber yard in the area, featuring. all building accessories, back in 1g58. Their success in this field of merchandising has set a new trend in the do-it-yourself field. All in all, some 24 booths crowded the lot, with plenty of parking space available for everyone.

Of special interest was the Eagle Rock Home-fmprovement Clinic, staffed by local draftsmen, contractors and financiers. Ifere anyone contemplating building or remodel_ ing could receive customized advice on their problems.

Eag:Ie Rock Lumber Co. had its earlv beginnings shortly after Emil Swanson- left his business in South Dakota and went to

The yard's employes (augmented for the occasion) were identified by theii name badges or by their service aprons. Store and yard personnel staffed the Information desk in addi- tion to regular duties. And there were

t:..lr I :: ii...:, ''.'

1. Tie Weyerhaeuser Company man showed them how to d0 rt themselves. 2. "Bob's Decorating" served inside the D-l-Y shed.3. The Cetotex Co. ceiting-tite Oiipiai atrracted remodelers of all ages.

1. The Wood Ccnversion Co. booth attracted crowds of all ages. 2. The Wood Conversion staffer answered all their questions on installation.3. The prize-winning Ceramics display got a big play.

l. The Tarter, Webster & Johnson "Readymade Fence" drsplay was a show-stopper. 2. "Have a Drink on Us.', sign says-and they did! 3. Meanwhiie. the vard made regular sales, deliveries; filled usual orders.

GiECIFIGiIA'PAGTFIC GALIF'ORNIA VlIAREHOUSES

Gornplete

Los Angeles, where he operated the Lincoln Avenue Lumber Co. from 1916-20.

"Grand opening" of the Eagle Rock yard walr on Sept. 1, 1920. Personnel at that time included one employee and a team of mules,

Now, in conjunction with Kemper and his son Swanson, he has seen the business grow to a 9100,000 inventory, enlarged in scope until it attracts patrons from all over Ircs Angeles and ouflying areaft.

On the eve of their 40th anniversary, the lumber yard with its unique ,.cafeteriatype-service" staged this biggest building show as a special gesture of appreciation to the people of Eagle Rock and neighbor- ing communities.

One of the most handsome newspaper ads ever drawn up and printed by a retail lumberyard announced the lfome-Improve- ment event to the Eagle Rock Lumber Company's trading area. The tops of each page, over the 2-page advertisement, featured eight columns of interesting reading matter and photos of the yaxd and management personnel, climaxed at the top of the second page with a "Lucky Coupon" worth a $50 merchandise prize to some winner when filled in and deposited on the premises.

The ad even contained a drawing of a map of the yard's location and some reading matter telling how to get there,

But the bulk of the ad was two pages of extraordinarily fine artwork and descriptions of the suppliers and the prize awards supplied by each. Each individual listing (13 on one pag'e and 11 on the other) carried a drawing of a key attached to a

price-tag:, above a box announcing the F.ree Gift. These included:

"Keyed for Better Llvfurg,' Wood Conversion Co.: two cartons acous- tical tile; Weyerhaeuser Company: six 30"X8, Loc-Wall paneling; Tarter, Webster & Johnson: 4,x50' Redi-Roll picket fence; E. J. Stanton & Son: 1 gallon of Deft; Byron Eddy Floor Covering: g2b gift certificate on purchase of floor coverings; The Celotex Corp.: three cartons of ceiling tile; Porter-Cable: saber saw kit; plas-Kem Corp.: 2 gals. interior flat wall paint and

2 qts. matching enamel; Olympic Stained Products: 2 gals. Sequoia Redwood stain; Blue Daisy Ready-Mix Concrete: garden wheelbarrows and Redi-Mix; Kason Hardware: ladies and gentlemen's wallets-orshelf standards and brackets; Eagle Rock Venetian Blinds: ostrich feather Venetian blinds duster; Lou Bader, Contractor: 7a-inch electric drill; U. S. Gypsum Co.: wood-grained sheetrock paneling; Modernfold Doors and Nichols Aluminum and plvwall: T-50 tacker; Arrow Fasteners aid Ryl,ock Sliding Windows: T-50 tacker; Rhody & Sons, Contractors: 8-ft. Formica sinktop; Panelboard Mfg. Co.: figurine; P & H Upholstering: 925 gift certificate on 2-piece suite; Black & Decker: two y4-i'rclr electric drills; Louvre-King: 2,X4, louvre window and 3,X6'8,, multi-colored diamond-light door; Tibbets Corp.: four gals. white paint, and Maybrick: one gallon of paint.

Local businesses that contributed prizes were Leonard Jewelers, Cortlands Apparels, Eagle Rock Pet and Garden Supply, Livrans Maple Shop, Betty Hamilton Flowers, Roberts' Men and Boys Wear, MacKay Auto Service, Anthoney's Hair F.ashions, John G. Albers Jewelers, Joe's Occidental Service Station, Phoenix Ski-Hi Burgers, Wharton Nursery, and Gaves Richfield Service Station.

The final "Keyed for Better Living" price-tag feature was the Special HomeImprovement Clinic item, featuring repre- sentatives from Security First National Bank and building and remodeling experts, with the "F'ree" card reading': ,,Be sure to register at the Booths for free prizes and for the grand prize."

L. B. Kemper (left) and H. N. ,,North,' Swanson of the Eagle Rock Lumber Company take a moment from their duties as hosts to the crowds to oblise the cameramanLoWER PHoToS (Left): The Cashier's cage is at the entrance-exit of the yard's unusual Serve-yburself shed and saw plenty of action during the two days of the Homelmprov_ernent Clinic. The huge shed, with its sign_,,Save Time, SERVE YoURSELF"-|slhown it the reir of ttre richi ph0t0, which also shows partial view of some show boolhs and crowds

Hoover

2185 Hunlington Drive, Sqn ftlorino 9, Colifomio

Bob Hoover

Siuort Jones

Dlck Hoovcr

A SYMBOL OF QUALITYWe're Proud of tire Bellwood conrpany's trarJernai'k. lt rs our seai of cluality. .out'word

tirat every Beliwood br,ilt door you buy or seil rs the best available. lt is your assurance you are mercnandlsrfrg a proouct made by the largest and nrost progressive door manufacturer in the business...your guarantee you are deallng wlln a cornpany you can oepend upon for fast service and delivery anywhere in the United Slales at the best ntarket price

rn

key cities.

division

Representatives

thrrteen

THE BELLWOOD COMPANY,Orange, California, a

of Packard Bell Electronics. Manufacturers of hollow.core cloors, solid-core doors, Fold-Aside wardrobe doors, Bellwood prefinished doors

llV 4ac,otk Stolul

' Bf l"-.h Siaatn .

His Deliberote Choice

Two friends met, and one of them hard of hearing. His friend said: apparently was very

'jJohn, you're getting mighty hard of hearing."

John admitted that he was.

Said the friend: "Why don't you see a doctor?"

"r did."

"\,i/hat did he say?"

"He said if I didn't quit drinking, I'd go stone deaf."

"Haye you quit?"

ttNo.t'

"Why not?"

"Because I like the stuff I drink a whole lot better than the stuff f hear."

Work Storted on Lqrgesf Shopping

Cenfer Ever Builr in Son Diego

_ Opening of the May Co. Mission Valley shopping center, largest of its kind ever built in San Diego, is- iet Jor next Feb. 1, announced David May II, e*ecutive vice-president. The $25 million project is now under constructi,on on an S0-acre site, just east of the U.S. Highway 80-395 interchange in Mission Valley.

It will contain 1.2 million sq. ft. of shopping space, with the principal store to be a 376,000-sq. ft-., four-level May Co. outlet. A 1,000-ft. landscaped mall will extend dbwn th'e center of the area. Midway on the mall will be a water cascade from a 35-ft. metal sculpture.

Moving sidewalks will carry shoppers from a parkirlg lot with a capacity of more than 6,000 cars.

Company officials said this is tq be tl.re first of several May Co. stores in the San Diego area.

Intro-lndustry Relqfions Direcfor Nqmed by NRTDA; New Srqff Posirion

E. F. "Al" Walsh (right) has been named to the post of Director of Intra-fndustry Relations for tht! National Retdil Lumber Dealers Association, according to NRLDA President Paul V. DeVille. Mr. Walsh assumed his new duties on June 13. The position is newly created at the National and, in making the announcement of the ap- pointment, Mr. DeVille said the job would entail coordination of the service activities of NRLDA with the state and regional building materials associations and members for better understanding and use of the services by dealers.

Mr. Walsh will also develgp new programs and services that wiU help members of the National. At the same time, he will perform g'eneral liaison duties between the National and federated associations.

.Mr. Watsh has ha.d'long ex-'' perienc6 in the construction industry. F rom 1946 through 1958, he was Director of Promotion for the Structural Clay Products trnstitUte in Washington,

D.C. He has also served on many construction industry committees and councils. He was on the board of directors of the Producers Council, acted as co-chairman of the Joint PCNAHE cutffmittee- 'served on the N4.&,I8. Advisory Council, a.ncl was chAirm€in of both the Afiied lvfdsbffy.' touncil Promotion committee and the Producers Council Exhibits committee.

MpW, ny"t;; *4

Nqtionol Housing Center Shows Whot Tomorrow's Well-stocked Yord Moy Sell

A completely refurbished New Products Exhibit went on view at the National Housing Center, July 11, and will remain on display through the month of September. Innovations in the American standard of home construction and equipment have been selected by the New Products Review committee of the National Housing Center.

Letters were sent to more than 20 manufacturers accepting, as eligible for exhibit, a pre-cut decorative wood molding for room doors and built-in cabinets, nylon injectionmolded grilles, a new under-cabinet light that gives-the appearance of a recessed light and mebsures only 7 f 8" w6ictr can be quickly installed by a homeowner, a new divided light strutwall-a new concept in window styling, a shower head adiustable within lrl feet on a vertical track, and a new automatic air purifier.

Also, a new paneled louver-fold door, a built in ventilating system, a two-sleeper folding bed that can be wallmounied,, polystyrene ornamental grill work, a wall vent heater, a wall-fabric protected with vinyl film, plastic sliding rvindow unit, an all new radial arm saw, precision mixing valves, a dimmer switch using an_ electronic circuit, a nJw aluminurir basement jalousie, and a low-cost, fir-ply'rvood panel incorporating a rough texture of resawn lumber.

The National Housing Center is located at 1625 L Street, N.W., in Washington, D.C. Admission is free and the Center is open 10 i.m. to 6 p.m. daily, and 1 :00 to 6:00 on Sur.rdays.

Honnq Nomed Kordite Ad Monqger

The appointment of Thomas A. Hanna as advertising manager for The Kordite Company is announced by William Dodenhoff, vice-president in charge of sales.

lL Slippea promplly by truck qnd tloilet onywhere in Colifornic

or by roil to your spur or riding anywhcre in Arnerico.

nob€rt Schoffekl of Mullin Lumber Co., i Los Ang:eles, wa.sr vacationing in Canada the last of June.

Gordon Canady will be missing around Penberthy Lumber Co., Los Angeles, for a few weeks due to a broken foot.

Ilarold Goodman of the W. E. Cooper Lumber Co. yard in Los Angeles, recently cut four fingers but is progressing rapidly.

Congratulations to F resno RetailerNorm Cords and his bride of 25 years who celebrated their Silver anniversary on June 14.

illm Llnderman reports that he has just about. decided to name his new yarul, now being commissioned, the "Lenero," which is the Spanish word for "timber merchant.',

Floyil Clothler has returared to the C. S. Pierce Lumber Co., F resno, fully mended and feeling ffne, a^fter recent surgery.

X.en Conway, Georgia-Pacific salesman,

Pnooono/o

played some golf recently with Ernte Mead and Carl Govotto in San Diego but reports the Border boys weren't of the sporting breed and he couldn't separate them from their money.

The LMA's Jack Pomeroy flew to Chicag:o for tlre late-June business session on NRLDA Exposition planning. He reports the ?th annual show in San F'rancisco, his own bailiwick this year, promises to be a record-beater in all departments. General Chairman Tom Fox, the Santa Monica dealer erstwhile, reports that nearly all exhibit space is contracted for even at this early date, and more tllan 10,000 dealers and their families are expected at the giant

Building Products Exposition.

rlack Campbell, who cut his teeth on redwood, they say, has joined the sales stafr of l)on Jowett at Independent Building Materials Co., Torrance.

Ila,rry llood, western sales chief .for The Paciflc Lumber Co.. visited the new 50th state on TPL business last.month.

trhedorlck II. Kranz, general manager of the Golden State Lumber Co., Santa Monica, has been selected by the Air Force to attend the 1960 Defense Strategy Seminar, July 10-23, at the National War College, F'ort Lesley J. McNair, Washington, D.C. The Seminar is to develop among: a select group of officers of the Reserve and National Guard components of the armed forces an understanrding of present dangers to the U.S., and study measures which the allied camps might adopt to meet threat of war. The offieers selected for the Seminar would bridge the military and civilian partnership in national defense, and are all men active.in public affairs who, through their position, might alert the public to international tehsions. Dealer Kranz is. a major in the California Air National Guard serving' as manag'ement a^nalyst for the 146th Air Transport Wing (H) at Van Nuys. He is also vice-president, board chairman of the fndustrial division, of the Santa Monica Chamber of Commerce, and on the general advisory board of the City College and active in other Santa Monica civic affairs.

The Ralph Russells left Consolidated Lumber duties behind in Wilmington for three June weeks while they vacationed in the Hawaiian Islands.

Loule Cherlconi, formerly with the old Parkell Lumber & Supply firm in Walnut Creek, has joined Diamond National there, according to Manager Walt Foster.

Left over from the Oakland Hoo-IIoo Club 39 Reveille in M&y (they may still be finishing their game) comes this photo of (left to right) Tom Ja,cobsen, Jr., Wendell Paquette, Denny O'Connor and George Dunn.

Etoding WOLFE

Added Produc€rs - Enlorged llorkets - Increosing Demond, Gqins Noted

by Northwest

With an estimated production of close to sixty-million board feet of Pacific Coast hardwoods reported by Paul A. Barber of \Millamina, Oregon, president of the Northwest Hardwood Association, at its spring meeting, April 15-16, at Eugene, Oreg:on, members took stock of their rapidly expanding industry and laid plans for aggressive promotion and development.

There were 71 delegates from such farawa,y places as Quincy, Florida; Jasper, Texas, and Quesnel, British Columbia. Thirteen wholesalers were present to participate in a panel discussion of "The Indispensable Wholesaler," led by Milan A. Michie, vice-president of Stahl Lumber Co., Inc., Los Angeles, as moderator, and Ed Slattery, president of Slattery Hardwood Co.,.Los Angeles, and K. R. (Mike) Michel, president of Michel Lumber Company, Oswego, Oregon, dealing with the functions of the distribution yard and the broker. California was represented by six wholesalers, all of whom see a great future in western hardwoods. Michie is a director of the association and Michel is its treasurer.

fhe free-for-all. no-holds-barred discussion, with active audience response, ironed out points of difference between the producing mills and the distributors and contributed to a better understanding and closer relations in getting higher quality hardwood lumber into the hands of consumers.

New members elected were: Hall Lumber Co., wholesalers, Jasper, Texas; Latimer

Hordwood Associotion of Spring fileeting

who are served mainly by producers and distributors in California, Oregon and Washington. He stressed the high percapita income of the area and pointed to a probable growth in population within the next decade to 35-million, of which over 25-million will be centered in the three Pacific Coast st6tes.

Vital factors which will contribute to the expansion of western industry, he pointed out, are: the enormous investments being made throughout the region by easterrr capital and the fact that there is ample room in which to live and grow.

Sauvie particularly stressed the value of "product differentiation" in selling and cited examples tlrat can be applied to the marketing of hardwoods to stimulate demand and"obtain better prices. "In short," he said, "to set your product apart from other similar competing products."

timber including such species as tanoak, California black oak, paciflc madrone. canyon live oak, alder, chinkapin, Oregon and California white oak, aspen, maple, laurel and others, with the first three comprising approximately 85% of the total sawlog volume.

Dr. Ellwood related experiments the laboratory has made to control drying in order to turn out higher-quality lumber.

The association's euality Control committee met in joint session with the GradeRules committee to discuss developments in improving standards from the log to the finished product. Chairman of the former and past-president of the NHA. Emmet J. Nist, Seattle Box Company, reported that the association's revision of its studv on "The Management of Red Alder in'tne Pacific Northwest" had been completed and that free copies are now available.

He reported the successful operation of sawmill clinics at Everett and Longview, Wash., during November, and a short course in hardwood-lumber grading at the latter city, April 4-8, under the joint auspices of the Northwest Hardwood Association; the U.S. I'orest Products Laboratory, Madison, Wisconsin; the Washington Staie Department of Natural Resources, and the National Hardwood Lumber Association.

The secretary-manag'er, Harry O. Mitchell, Seattle public relations consultant, amplified Sauvie's remarks along' these lines by citing a number of instances where "product differentiation" had succeeded in creating markets and increasing' demand. He displayed toothpicks, made up into typical match-book covers, made from Oregon madrone, as an example of ballooning the value of the basic lumber into almost unbelievable value dollar-wise.

He told of one of his own sales campaigns in introducing Egyptian onioits into the Unitetl States by featuring them as "the vegetable that gave Cleopatra her fatal allure for Marc Anthony and Julius

L. A. Parker, assistant chief inspector, Nationat Hardtyood Lumber Assn., Chicago, spoke on proper inspection Mill, Sweet Home, Oregon; Northern Califoraia Hardwood Co., loggers and re-manufacturers, Arcata, California; San Pasqual Lumber Co., wholesalers, South Pasadena. California; Tarter, Webster and Johnson, wholesalers, Los Angeles; TWin City Lumber Co., wholesalers, San Rafael, California; Bob Wall, Limited, sawmill (birc\), Quesnel, British Columbia: Western Wood Products, custom flnishers, Beaverton, Ore.

Elected to honorary membership was Dr. Eric L. Ellwood, technologist, University of California tr'orest Products Laboratory, and chief, Timber Physics and Mechanics. Dr. Ellwood was recently appointed technical consultant for the Northwest Hardwood Association.

He presented flgures -on the hardwood resource of thg state, estimated at six billion board feet of commercially utilizable

L. A. (Les) Parker, asst. chief iirspector of tl:e national association and instructor at the Longrriew course, pointed out the importance of proper inspection, measurement and grading of western hardwoods. Nist reported on the efrorts of the western association to obtain a permanent resident inspector in the Pacific Northwest.

John W. Allen, forest manager, Bloedel Timberlands Development, Inc., Bainbridge Island, Wash., showed color slides illustrating improved hardwood logging methods in Skagit, Snohomish and Whatcom counties to produce logs of good quality and obtain maximum yield.

Charles L. Sauvie, economist, Oregon State Department of Planning and Development, Portland, presented a paper on "Oregon's Hardwood Resources" with special reference to the growing western market. tle estimated that the current' U.S. Census will reveal a total of some 27-million people living in the 11 western states

and thereby upset the Roman Empire."

"The Hardwood Industry of the WiUamette Valley Today" was presented by James L. Overholser, technical editor, Oregon E orest Research Center, Corvallis. His paper dealt with the hardwood resource of Lane, Polk, Linn, Benton and Marion counties, He cited the growing tendency among: holders of large tracts of softwoods to log off valuable hardwoods for a g3owi4g market.

He said that the estimated volume of hardwoods in only four Oregon counties checked had risen from l4S-million in 1948

Wholesaling Panel consisted of (left to risht) K. R. Michel. oswego, Ore.; Milan A. Michie, Stahl Lumber Co.. Los Angeres, the moderator, and Ed slattery of Los Angeles

Quality Control and Grade Rules committees in joint meeting found Emmet J. Nist, past-president NHA; Milan A. Michie, Stahl Lumber Co., Los Angeles; Bob Wall, Quesnel. B.C.; Hac Collins, Twin-City Lumber Co., San Rafael, and Les Parker, NHLA, Chicago. There were 27 at the session. Caesar

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to 187-million in 1953 and indicated that later estimates would uncover hardwood stands previously overlooked.

Overholser cited the variety of uses to which Oregon hardwoods are now being put, such as Pacific dogwood for shutfleblocks in the textile industry; black willow for artificial limbs, corestock, turned articles and small woodenware; Oregon ash for oars and paddles; saddle stock from Oregon white oak; ash for parquetry flooring; madrone as a substitute for black cherrv in the production of fin'e furniture; alde"r and maple for a wide Variety of furniture items; and various species for veneer.

A. Zindel, special Extension agent, Oregpn State College and the IJ.S. Department of Agriculture in Lincoln County, Oregon, reported developments in a .,pilot" study the joint agencies are making of a typical western hardwood industry.

He stated that the hardwood acreag:e totaled 97,000 out of Lincoln's total acreage of 626,890 aqes (Lir/z/o) with close to 2,000,000 board feet in sawtimber and near- ly half a million in growing young stock. firus far, only six small mills are sawing local hardwoods, most of the logs harvested going out of the county. But, he added, at Ieast two large companies are looking into the county's hardwood resource with a view to developing them.

A documentary film illustrating the conversion of alder logs into fine kitchen cabinets that have won the acclaim of architects and builders was shown by Major- line Products of Hoquiam, Washington.

Dr. Donald H. Clark of the Institute of F orest Products, University of Washington, Seattle, acted as Program chairman, and

Dr. Eric L. Ellwood, of the California Forest Products Laboratory, hag been appointed Technical Consultant on California hardwoods for the Northwest Hardwood Association, according to en announcement by Paul A. Barber, president, Willamina, oregon. Ellwood is chlet of timber physlcs and mechanics of the laboratory which opeiates under the University of California School of Forestry at Richmond in the San Francisco Bay area. with which he has served since 1957.

He obtained his undergraduate and master's degree at the Unlversity of Melbourne, Australia. and worked with the Victorian Forestry Service on tim- ber cruising and fire protection research. later speclalizing on drying and preservatlve Droblems with retractory hardwoods with the Austra'lian For- est Products Laboratory from 1947 to 1957. He was a reclpient of the Fulbright Fellowship in 1952 and went to Yale University, where he received his l!.Q. qggree and the Wood Award of the year in 1953. He then studied wood-preservation methods in France and visited England on a return trip to Au stral ia. He.is regerd€d as a leading authority on drying recnnrques and nas devetoped valuable contributions in this field, especially in the problem of collaDse.

Ellwood is the author of numerous technical papers and made a significant contribution to the Pacific Coast hardwood industry in a paper presented at the recent sprlng meetlng of the Northwest Hardwood Association at Eugene. oregon. on "The california Hardwood Lumbel patenti-al.'t at which _-time he was elected to honorary mehbership. .(Free. copies are available on requ-est to the assgciation's gScC a! 3253 Commodoie Way, Se attle 99, Washington.)

Ray A. Olsen of J. O. Olsen Manufacturing Co., and David E. Whisler of l{ardwoods Company, fnc., served as hosts for Eugene, Mayor Ed Cone extended official greetings for the city and Paul Landsdowne, manager of t}le Eugene hotel, acted as hospitality

host.

September 9-10 were selected as dates for the association's annual meeting, which will be held at the New Wa,shington hotel in Seattle in conjunction with the 5th World F orestry Congress.

arrEt0AllcE AT TtlE FlFTEEllTll REGUtln MEETIIIG llF TllE ilonTHwEsr HtRDw0oD AssoctAiloil HELD AI TltE EUGEI|E H0TEL, EUGEilE, ORE., Apntr 15-16, 1960

ADorigino Lumber co'. Box 77- Lorgview, washingon: James Rogers, cent. Mgr.; Mrs. ots_en, J..0-._trnufactr.ing company, zZi wesi tth;l;i, iuJrn., or.gon, R. A. otsen, Ellen McNamara. Sales Mrri; Elmer BiaCkett; 'F;oducti6i'. riiiriit il.'oilili','piiffiers;-'iiiltihbrie'ri, t. l.'kijrsCiaiil-'-'

B|0Cdel.Tlnbe'|.nris|tevelop-mrirt-tl-|^nJ.,Ri.i',a6i-Jia6''.HainbIidge|s|and,Wash|n8. tonr John W. Allen. Foresi Manager. OreEi-ri 'i"o-i,:e-s[-Tri;drdii't;,it;;:"'Box 571, Cofla1is, Oregon: Robert D. craham, In W:.!!' Galh-ers!, P. 0. Box 6, Eusenie,-oregor.- ci;;g,i-ivo,il-Frislritiii';'iihis L. overhotser. Techntcat Editor. *$l!,'?l?t"i:,.'n':I.sIi?&.'Ji6'i;',.jii'..f;'l?:lJ&':.i5oL,'3.i[i],.'i,t,io,f'i."*1;J,iillii'!tu^f"'*,'..''ti11ao-uiil, Forest p-roducts Management Specialist, Exiension- Servicei A. Zunoetl speciii -rx: c.*':Jj1,!|.?'1.Yqg--col..G-".r^in-R9.a.q.ce.ntra|ia,Washington:JesseK.schupp,Presi-.iensioq.edcni,-ii.ncoitdiiiy-{l!*ib oenr; Lew Mlllman. secretary-Treasurer. 0rogon, S'ate Fore_stry Oepartnfeni: n. H.'sassli,'iarm Forester, Lane County Court- Diamond Lunber Codpany,323-Plttock Block,-Portland, oregon: A. R. Richey, Manager tr6usl, iu-giie]'ririion.'-""'-"'

Pine'Gone^Lumber compalt, Rt. 1, Box 644, cottage Grove, oregon: George Molitor, nobert e. Engel, Inc., P.0. Box 373, Beverly Hills, california: Robert J. Enset, prest- "bwritiii-c[aiiei'whdiffi" "" ' dent.

Lumber Dlvisionr Fied c- Brown, f.,-sales'Managei,' - pacitc lara-wooi iarii'c0., 1817 Embarcadero, oakland, californiar Don Johnson, Dolql^e_,q.I LumD6r Company, goi 5rZ, cintrii F6ini, Ore.r David DeArmond, Super_ '-sares. Intenoent' ,w 2rr o6v^,ru uir- ^^,;.^.-,^

Erjri'ril.rumrer conpany, Box 8, swrsshome,-ofeson: Biil Erskine, partner. ll$'t3r!ffi-.r.1'rtl.i,'ll; !;,rriil"lltall.llil';ry.r'*'J#,1TI."?1,

cone' llonoraDle Ed''Malbr' city of Eugene, brego-n' santian Lumber company, Box 128, lweet Home, Oregon: ceorge Mccoy. Farner flardwood co.. Bbx 241.-Philomaln, bre.rT. H, Farmer, Owner. iiittte gox Compaly, 401 Spokane st,, seatfle 4, Wash.: Emmet J. Nist. e.ust|na8ros.LumDe]co..P.,o'Box989,Eudene,ore.'nuisiiii..E|||vood,Loggingii&'u'ot.um-oeiri6], Manager.

Goodyeaiie|sonHardwoodLumbe]co.,lnc',Box71,sedro.woo||ey,Wash.:victorL.''3l.?l",'r.rT'?1.lil,.u'''.r#.'%Jliii,,i|.1.ldi1.,!3|:T.o,?..?, Nelson, President.

mii- 11-rii h dr--ciril, Harowoods Gompanv' |nc" P' 0' Box 1252' Eugene, Oregon: Dave whisler, Manager; sti'rr-r liii[it' i:;'f:,: 3855 East washington Boutevard, Los Angetes 23, catif.: otiver warner. Lumber Grader. il,iiranl.-iiicrii,ii vl'i.:'ereiil-ent.-

flomphlll-o'Neitl Lumber Co.. hc., 1117 Boistfort Ave., Chehatis, Wash.: R. H. O,Neiil, StJ'vens Steel & Equipment Co., llo Division N.E., Satem, Ore.! R. L. Deyoung. Presldent.

Hum,bordt !?!q!o.od company, p. o. Box 663, Btue Lake, catifornia: wayne H. McKin- tt!3ti,#.??i'iirrtjohns0n, 3030 East washinston Blvd', Los Anseles 23, california, ney, owner-partner.

11u,ii'ir[,ii_iirir,-ni.'0, so' 320r, Breme.rton, wash.: !. L. Hunt, owner. il,T;:$T"3irfllilk]:i'!":k ifliJfllili,liiLT,l$;,t;,1,1?l|li,J.X,Tlil;., [.lij!$]1i,'i,'r'"t%t "1'*'fl'r,tl;,t'f,jll'#: S?,?l;f3l"t;:i.* '"', Forest'rndultiie!'ruanieeme-nt-tenter, schoor or Business Administration.

Michel lumliei coripini,-'soi-s-13, or*tio,'oieg,iiii'k.-ii.'tuif"l Mtchet. president. Y91I0l Lumber Gompany, Alsea, 0regon: F. R. Perin, Forester.

ilidway H.rduood Cbmjiny, Quinci, Flori-dd: BLri'chCr [itai;.'Own,ir.'-'-'' lllall, Bob--ttd., Quesnel, Britlsh Columbia: Robert A. Wall. ilTll! -r!{11 0., 3253--Northwest Hardwood Associatton. Weyerhaeuser Company, Longview, Wash.: J. H. McFarland, Hardwobd SuDervisorl

ilo-rgan stalet Lumbrr Company, P.0. Box 416, oswego, Oregon: Robert p. Heestand, Glen W. Potter,_Lo.g..Buyej; oscar-Weed,. Resident Sales Manager; Roger M. Stewart, Partner. Sales, Tacoma Building, Tacoma 1, Wash. lllonal Hardwood Lumber Associatlon, 59 East..Van-B.uren St., Chicago 5, lll.: L. A. Willanette ValIey Lumbsr Co,, 1Ol9 tyle St., Dallas, Oregon: W. E. Saltz, Assistant -- (L s) Parker, Assistant Chief Inspect6r & crading School Insiructor.- Production Manager. ilo?thern California Hardwood Company, 716 Nintli St., Arcata, California: Herbert L. Baillie- Lumber Go. Hamburg, N.Y.: Dale W. Bull, Western Representative, p.O. Box Herrin, partner, 2043, poriland, 6regon. -

New Business to Serve Phoenix and 0ther Arizona Cities-Wholesale to Lumber Dealers and Industrial 1751 Grand Avenue

Many years ago, Knute Rockne was taking a first look at the boys at Notre Dame who wanted to come out for foot_ ball. He assembled them on the athletic field and suggested that they form in groups of their own choosing, each place on the team having its own squad.

BY JACK DIONNE

Then "the Rock" went down the line, looking them over a squad at a time. When he came to the squad of tackles, his eye was caught by one boy who was 40 to 50 pounds smaller than the rest of ln" n;rorn*""tive tackles.

So he asked this boy if he was sure he wanted to be a tackle, though he weighed only about 150 pounds. The boy said he did. "But," said Rockne, ,,aren't you a little small for tackle?"

"Yes," said the boy with no sound of boasting, ,,but I,m a little tough." * * *

IIe was, and he became one of the greatest tackles in all Notre Dame history. Proving, perhaps, the old story that says "ft isn't the size of the dog in the fight; it,s the size of the fight in the dog." ***

All Grcrdes All Pqfferns

It happens in all walks of life and human endeavor. Decidedly so in warfare. Napoleon, of course, was a very small man. And Genghis Khan (,,the great Khan," as his_ torians delight to call him) was smaller than the average of his soldiers. Yet this small man conquered the greatest territory ever won by mortal man, and kept it until his death. *. * ,<

It has been told and written concerning this Tartar chief_ tain from the wilds of Asia, that so profound were his battle strategies that, during World War II, the German armies possessed detailed maps and histories of the Khan's battles. and used them in the handling of their own armored divisions, in spite of the fact that the Khan had only cavalry and foot soldiers. One of the very great characters in all world history was this Tartar leader, Genghis.Khan, a very small man. ir {< *

It has been commented on by many writers that, in World War If, the four men who held the European spot- light-Hitler, Mussolini, Churchill and Stalin_were all small men. :F I *

This has not been true as a general thing among military

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leaders in America and its history. Washington was a 6-footer. So was Lincoln. And MacArthur, and Eisenhower, and Patton. So was Robert E. Lee, and many other generals in the Civil War, and since then. ***

But the historical fact remains that the two great authorities on warfare, Napoleon and Genghis Khan, were small men. ft was historically agreed that Napoleon ,.revolutionized the science of warfare."

Which brings to mind the fact that a nation of generally small men has been making us scratch our heads lately. The Japanese. Trying to understand what millions of those Japanese are thinking of in the recent mob scenes against Americans has been a national pastime in this country

lately. Which reminds us that many years ago an article appeared in one of our best magazines, commenting on American and Japanese relationships.

Some of the stateme".l *"lu iri .t "t article still come to mind. For instance, it said that the biggest trouble is that the Japanese know all about us but we know nothing about them. That article was printed many years ago but it could still be true.

But the most impressive opinion expressed in that story is a Japanese character picture. It is a picture of an unbelievably ambitious people who have been taught from the beginning of their national history that they are so directly descended from their Gods that they are far superior to all

other people, and that their ruler is himself a God by direct descent.

t

Perhaps that thought dominates the hordes of young Japanese who have been raising so much Hades in our affairs of late. Perhaps a closer study of Japanese history might make these wild young Japanese more understandable, if not more tolerable. Who knows?

NATIONAL PLAN SER,VICE ANNOUNCES NEW BIT&G IDEA CENTER PR,OGR,AM FOR DEALERS

National Plan Service, in cooperation with Better Homes & Gardens magazine, has developed a continuing promotion and merchandising program that enables building material dealers to offer their customers a complete one-stop package for home remodeling and improvement-from on-paper planning to the final decorating stages.

The new project, named the Better Homes & Gardens Idea Center Program, has been given enthusiastic endorsement by lumber dealer association officials around the country.. The program is designed to help dealers attract and sell customers by providing efiective selling tools of an ltlea nature, and offers dealers the customerdrawing: power of the time-tested servlco approach.

By making the building material dealer's store a service-minded, idea-stimulating place to browse, the program links nationally advertised products to the customer's ideas when he is in a planning-buying mood.

The highlight of the Idea Center Program is an attractive, perrnanent display unit stocked with idea material from Na-

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tional Plan Service, Better Homes & Gardens, and BH&G advertisers.

This display is seven feet tall, four feet wide, and 30 inches deep. (With the attractive, illuminated header-which doubles as an ideal night light-attached to the top of the display, height is increased by six inches.) A four-color display poster furnishes additional eye-appeal. Below the poster are a rack and library space for displaying and storing manufacturers' project. and product literature. The entire unit is, in efrect, a miniature browsing' room for building material customers.

A new book, especially prepared for the Idea Center, is displayed on the counter. The flrst 40 pages in the book are new home desigrrsBH&G Five-Star Homes (Continued on Page 47)

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New board-foot volume tables for young-growth coastal redwood have been Published bY the School of Forestry, University of California. As an aid in volume estimating and growth prediction, the tables can helP landowners guide their current operations in second-growth redwood and enable them to forecast how much timber they will be able to cut from young stands on a continuing basis in the future. The new tables, expressing the gross, board-foot contents of trees be,tween stump height and an &inch top diameter inside the bark, are offered in both the Spaulding and the Internati.onal l-inch log rules. For each log rule, separate tables are given showing: (a) the expected merchantable volumes in terms of diameter at breast height and the height of the tree expressed as the number of l6-foot logs to an 8-inch top, and (b) the expected volumes for given diameters and total heights in feet.

A portion of the funds sup- porting the redwood volume studies was granted by the Foundation for American Resource Managemen,t (FARM). Also cooperating in the research were The Pacific Lurnber Company; Hammond-California Redwood Company; the firm of Hammon, Jenseri and Wallen; the U.S. Forest Service, and the California State Division of Forestry.

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order Blanks for the BH&G H,ome ldea center may be obtained from the Southern California Retail Lumber Assn. at 111 West Seventh Street, Los Angeles 14 (MA. 3-6108)

OuRlunding Service For Wholcsalers

Butler-JohnSon Corp., Ooklond, Armstrong

A new wholesale distribution firm. Butler-Johnson Corporation, at 4250 San Leandro St., Oakland, has been appointed an exclusive distributor of Armstrong ceiling tile and building products. In an announcement released by the Armstrong Cork Company, company ofrcials noted that the principals of the new wholesale

John

distribution firm, Jack A. Butler, Jr. and Ralston Johnson, have both been connected with the Building Products division of Armstrong for almost 10 years. Butler was formerly assistant manager, lumber dealer products sales department, and Johnson (seated) was district oftce manager of Armstrong's Dallas, Texas, office.

The Butler-Johnson Corporation, in line with Armstrong's long-established "dealers-only" policy, will cater exclusively to the needs of the retail lumber dealers in the Greater East Bay and North Bay counties. fn addition to a full line of Armstrong building products, the firm will also job a variety of nationally-advertised products, including Berry steel garage doors, Simpson ventilators and Strong-Tie joist hangers, Weldwood and Wilhold adhesives, and Bee Line table legs and shelf dividers.

J{ow you can oller your builders a wide variety of

L[lW.MAINTENANCE, LABOR.SAVING SIDINGS

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With Weldwood" Sidings builders can achieve any effectfrom Colonial to Contemporary. You can save, too, by ordering in mixed carload lots of Weldwood fir plywood and siding. Builders save up to 5O% in labor, cut installation costs with Weldwood Sidings. Each meets F.H.A. requirement as a combination sheathing siding, can go directly on studs, resulting in a better built, stronger home.

Weldwood Duraply Sidings eliminate paint problems. A specially engineered resin-fiber surface prevents checking, peeling and blistering.

For details on the many ways Weldwood Sidings can help your builder customers cut costs and give a better house for the money, write for a free copy of the new l2-page booklet, "Weldwood Sidings For Traditional And Contemporary Design."

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Glick Retires From Weyerhoeuseri Lucos Tronsfers fo Western Region

_F W. Click, manag'er, T-os Angeles Distributing yards, Weyerhaeuser Company, Lumbei and plywood Ilivision, has decided to take an early retirement after 32 years' service and left the company on July 1

Bichard H. I ucas, formerly assistant salesmanager, Cen- tral Sales region, was transferred to the Westein Sales region, May l. Lucas will be Sales and Operations Manager, Southern District, and will headquarier in Los Angeles. His new assignment with Weyerfaeuser puts him in charge of coordinating sales for shipment from the L. A. distributing yards and direct mill. Iir addition, Lucas will also be responsible for the operations of the L. A. distributing yards following Mr. Click's retirement, announces A. T. Dalev.

Union Orgonizes Lumber Firms

Lumber & Sawmill Workers Local 2288 reports to The Los Angeles Citizen that standard form of agreement has been signed with Donover Co., Inc., Montebello; Eastside Truck & Lumber Haulers. Pico-Rivera. and that Assistant Rusiness Agents Harry Sweet and Andy Shubin have conclq4ed negotiations with Pomona Planing Mill.

Th9 labor newspaper further reports that negotiations have been completed with the Orange Belt Lumber Dealers Assn. and a seventh paid holiday was obtained as well as increased payments to the Health & Welfare Fund.

_ A meeting was scheduled for the first of July with the door manufacturers but the only section of the contract opened at this time was Health & Welfare.

Business Representative Tom Smith, President Nick Cordil and Assistant Business Agent Marshall Wooten also met with Masonite Corp. late in June, continuing into an afternoon session of negotiations in the offices of 'the Conciliation Service with Commissioner Ruddy.

Estimoting Glinics Plclnned

The Southern California Retail Lumber Assn. is Dresent- ly organizing a series of Estimating Clinics for bwners, managers, estimators and key personnel. The Clinics are to be conducted by Herbert F. Lotz and, providing enrollment is large enough to warrant it, would be held between October 10 and 2l wherever in California it would be most convenient for enrollees to gather and suitable accommodations were available. The registration fee would be $45, including room rental and study materials, with meals and lodging extra.

Since 1956, Herb Lotz has conducted more than 40 such Estimating Clinics in the U. S. and Canada for associations and lineyard organizations.

(Tell them Aou sau it in The California Lumber Merchant)

Richard H. TUCAS (left) wlshes F. W, CLTCK well on his retirement

Over 2OO Retoilers ond_ Suppl_ierc Visit Aberdeen's Open House for Huge New Horbor Plywood Division Worehouse of Ookl""J

The recent official grand opening of the l{arbor plywoocl Division's Oakland sales warehouie at 1000 lgth Si., lust off the East Shore Freeway, was held on a Saturd^v ^it"r- noon, with more than 200 retail lumber dealers und sup- pliers, from the Bay Area out to the Sacramento Vallei. gathered to view what is probably the largest sales warehouse on the West Coast.

In addition to showrooms and offices for local sales personnel,_ the building, with 150,000 square feet of availible space, houses the firm's district officis and will also serve as a storage depot for its warehouses in Arizona, California and Texas. Among Harbor Plywoqd Division personnel who guided visiting dealers on a tour of the new installation were District Manager Malcolm Hill and local Manager Romie Hanning.

According to Hill, the Harbor Plywood Division of Aberdeen Plywood & Veneers, Inc., which operates a chain of warehouses in major trading areas of the-United States, now ranks as one of ihe largesimanufacturers and distributors of plywood in the nation. The Oakland warehouse is the sixth opened by the firm in the past year.

. Irj.o. to the grand opening, extensive remodeling of the building, which is occupied under long-term lease i.range- ments, included a 19w front, reconditioning of loading facilities and remodeling of offices and showrooms. In linE witl-r the firm's policy of making its offices a ,,showcase" fq l!. building products, the newly remodeled offices beautifully display the Harbor Prefiniihed Hardwood panelins and other types of plywood which the firm markets.

District Manager Hill and local Salesmanager Hanning are both well known in the building materills industryl Hill is a veteran Harbor Plywood-employee, who his served in several capacities since 1948 *6"n'he'joined the firm as a salesman in Chicago. He and his assistants operate the storage depot which will service Harbor Plywood Division sales warehouses in Northern California. Aiizona. Nevada and Utah.

Local manager Washington, and joining Harbor's was manager of Phoenix, Arizona.

Romie Hanning is a native of Seattle, a graduate of Seattle University. Before roster of sales warehouse managers, he Arizona Plywood & Door Company in

On the Oakland sales force are four experienced sales-

Taking in the opening to give their new "Feeder" depot the once-over were Harbor Plywood Division Managers Milt Mikkelson (left) of Fresno and John Thompson(right) of San Francisco with their wives (Mrs. Thompson at left, and Mrs. Mikkelson seated)

Mr. and Mrs. Les Tindall of the Hess Lumber Co. inspect the newly organized hardwood lumber division with Norm Herring

LEFTI Livermore Dealers Walter Motta (second from left) and Walter, Jr. of Livermore Builders SupPly, with young Motta's pretty bride-to-be, look over the frontoffice area with Carl Larson (left) of 0akland sales and (center) Dis. trict Manager Malcolm Hill.

RIGHT: Dealer Len Edelmann of Bav City Lumber Company (right) gettinE some materials. handling lowdown from Salesmanager Romie Hanning.

LEFT: The Stafi-all smiles and rarin' to go(seated) Dick Kidder, "Scotty" Jones and Norm Herring; (Standing) Manager Hanning, Ai Mury of Promotion. Inside Salesmen Bob Smith and Paul Bailey, Hardwood Dept. Manager,,Zit" Zittleman. and Carl Larson.

A stock option plan for coroorate executives and sales warehouse managers has been announced by Mon 0rloff, president of Aberdeen Plywood and Veneers, Inc.

"ln order to Dursue our expansion plans aggressively," aaid orloff "we will need the full cooperation of our top management tearn. since it wi!l be primarily through their eftorts that our company will prosper and grow, we are oflering them the opportunitY to participate in our growth as owners.

"A ptan has been developed which we feel will work to the advantage of our PeoPle. BY the time the option Period expires, we confidently believe our stock will be valued at a much higher tigure than the value placed on it in our option agreement."

Starting with one closed-down plywood mill and one sales contract, the company now owns two specialty plywood mills, sells the entire outDut of two fir mills and a Portion of the outDut of several others, and ooerates a chain of 18 sales warehouses under its Harbor Division, acquired when Aberdeen Plywood purchased the plywood division of the pioneer Harbor Plywood corp. In announcing the stock option plan, orloff emphasized the continuing need for recruitment of sales and production personnel to till the steady demand which the company's planned growth will provide.

men: Normall Herring (Contra Costa and Napa counties) ; Scottv Tones and Carl Larson (the northern and southern sections, respettively, of the East Bay area), and Dick Kidder (Sacramento Valley). Inside sales are ably managed by Bob Smith and Paul Bailey, assisted by Aleta Bristow.

Alfred J. Mury, who had been representing Harbor Plywood in New Jersey, has been transferred to Oakland as a district promotion and line salesman. Hill said that the Harbor Plywood Division, as part of an aggressive merchandising campaign, employs promotion men in major trading areas of the nation to develop new markets for the firm's products.

"Harbor's policy," said Hill, "of employing promotiott

men in addition to salesmen, is invaluable in introducing our products to the trade and creating customer goodwill. These men are our ambassadors, functioning in a 'serviceto-customers' capacity. Architects, engineers, retail and industrial accounts will find the promotional staff ready to help with their problems."

The many dealers who attended the grand opening saw the Oakland facilities as truly a "wholesale plywood supermarket." Emphasis has been given to ultra-fast, will-call service. Quick processing and servicing of orders is the keynote. Customer orders are sent by pneumatic tube to the shipping office to be picked up, and from here dealer trucks can drive into the building to the exact spot of the mer-

(Continued on Page 48)

LEFT: Flagship of Aberdeen's Harbor Plywood Division big Warehouse fleet is the company's new 150,000sq. ft. "Wholesale Plywood Super- market" at 1000 19th St.. 06kland. It was visited by more than 200 dealers and suppliers during the recent official grand opening this Spring.

RIGHT: Up from Modesto for "the Doings" came Modesto Lumber Company's Clark Bradford (eyes up!) and Francis Christiansen, discussing paneling in the Conference Room with Mal Hill (at left), while Mrs. Bradford and Mrs. Christiansen admire the Droduct.

LEFT: "Truck's-eye View" of just one bay about midpoint from entrance. Quick servicing and processing of Will Call orders is keynote. Dealer trucks can drive right into the building to exact spot of merchandise ordered. In addition, the warehouse operates two Semi rigs and a lo-ton Flatbed for dealer del iverles.

RIGHT: 0utshining even Harbor's beautiful new offices, which serve as a showcase for the many lines distributed by the company, pretty Aleta Bristow "signs in" Tom Hughes, general manager of Forest Fiber Products, as Mal Hill, Romie Hanning, and FFP'S Dick Saunders look on.

Doyle Cqlls for Greoter Unity, Leqdership in Lumber Industry

Lumbermen must develop "a complete unity of ideas, effort and objectives" and demonstrate "bold, courag'eous leadership" at every level of the industry, to take advantage of "great" new market opportunities to be presented by the future. Addressing a meeting of the National Association of Lumber Salesmen in Memphis. Tenn.. Mortimer B. Doyle, executive vice-president' of the National Lumber Manufacturers Association, said producers and distributors have a joint responsibility to work for "steady progress" in these three areas:

"First, we must improve the quality of our material and dg more to tailor our production to consumer wants. -"Second, through mbre creative selling, more aggressive merchandising and promotion, we must make our customers aware of these improvements and seek to bring about increased demand for all lumber and wood products.

"Finally, as a basic precept for all our activities, we must resolve to act in concert on those matters likelv to affect the future of our industry."

Unity, leadership and ialesmanship were never more important to the lumber industry than now, Doyle asserted, because "the manufacturers and distributors of competi- tive materials have given clear-cut warning that they plan to use every means at their disposal, every tactic in the book, to strip wood of its traditional markets and prevent our_industry from realizing the bright and shining promise of the future."

That fu :!rre, Doyle declared, will be marked by a greatly increased demand for homes, schools, churches, omce Uuitaings, factories, furniturs-"all sorts of structures and facilities, all manner of consumer goods and services."

How the lumber industry will fare in competition with other building products will depend, he explained, "largely upon our ability to work together more closely tl-ran ever befor-e, largely upon our willingness to make a temporary sacrifice in the interests of long-range benefits to our-entir-e industry, largely upon our determination-the determination of each of us-to rededicate ourselves with new zeal, new fervor, new enthusiasm to the job of selling wood."

Doyle asked wholesalers and commission salesmen to make "a careful appraisal of how the manufacturer can do a better job of meeting the complete requirements of all principal wood users."

The NLMA ofificial said that lumber and wood product manufacturers view this as the next logical step after launching the $1.3-million National Wood'Promotion Program about 15 months ago. This program, he pointed out, is intended to augment the "multimillion-dollar merchandising efforts already being sponsored on behalf of particu- lar species and brand-name products." Doyle added:

"Through our national association, our 16 federated associations and our more than 1200 member manufacturers, we are advertising, merchandising and promoting lumber and wood products, so that each of your potential customers will have a new awareness, a new appreciation of wood's many pratical and esthetic ' values.

"Now, we ask you gentlemen to take advantage of the selling opportunities these programs are creating. We ask you gentlemen to justify our faith in your ability to follow through."

An expanding national economy and stepped-up competition from producers of non-wood building materials require that the lumber industry practice "positive, aggressive, creative selling-not the quarter-done selling job that was characteristic of so many industries during the 1940's; not the half-done selling job that marked the 1950's; but the full-done selling job that must be made the touchstone of the 1960's." Dovle concluded.

Servicing Retoil Lumber Deqlers qnd Wholesqle Distribution Yords ONLY TnEl oMtA

Tefephones:

Home-Remodeling Deqlers to Be Listed in Nqtionol fVtogozine

Some 293 lumber dealers, nomina,ted by Masonlte Corpora,tion as opera,tors of a, one-stop remodeling service to consumers in their tradlng area, wlll be listed by America,n Ilomo magazlno ln its August issue, which is devoted to home remodeling, according to Earl W. Hadtanil, general mercha,ndise manager for the hardboaril manufacturer. A tota.l of 755 such dea,lers w{Il be llsted altogether.

Masonito furnished, through lts salesmen, the names of 1,086 dealers they felt were quallfed to meet the ma,gazine's qua,lifca,tions for llsting in the August lssue:

Havo full ilestgn and planning assista,nce for any type of homo remodeling project, service of givlng freo estlmates on such work, full knowledge of and adequa,te fin&nclng facillttes .or connections, and aggresslve promotlons of quallty natlonal-brand buililing matorLals.

The selectod dealers, ln addition to receivlng national recognltlon through American Home magazine, loca,I preetlge and a well-rounded romodoling program sponsored by tho publlcatlon, will have the opportunity of builillng up tfreh romodellng sales a,nd profits by mea,ns of the tie-ln w{th the na,tlonal prornotlon.

Rossmoor Shopping Center Slqffed

Ground was broken June 25 for Rossmoor Shopping Center, $20 million project in the newly incorporated city of Los Alamitos. The 80.acre site located near Long Beach State College is bounded by Los Alamitos Blvd., Bradbury and Montecito Rds. and St. Cloud Dr.

Development of the first phase will include 200,000 sq. ft. of building:s on 25 acres, housing retail and service elements, plus parking for 1,000 cars.

Completion of the initial units has been set for next spring, according to developers Judge Alfred Gitelson, Lakewood Rancho Land Co.; Preston Hotchkis, president, Fred H. Bixby Ranch'Co.;and Ross W. Cortese, developer of the 3,400-unit community of homes known as Rossmoor.

Insulqr Names New Disfribulor

Camden, N. J.-Lester B. DuBell, treasurer and manager of DuBell Lumber Sales Company here, and Bill D. Bass, formerly associated with Griffith-Coker Lumber Company of Birmingham, Alabama, announce the formation of a new partnership firm to be known as DuBell-Bass Lumber

Company with offices here. It will specialize in handling the distribution of Insular Lumber Company (ILCO) brzind Philippine Mahogany to area wholesale jobbers.

With formation of DuBell-Bass Lumber Company, according to J. L. Stearns, Insular's sales manager, Philadelphia will soon challenge San Francisco as the greatest Philippine Mahogany importing city of the United States.

IIUR ST0CK in TRADE

Club ll7 Hoo-Hoo Give Girls Golo Porty

Inland Empire IIoo-Hoo Club 117 staged its seventh annual Ladies Nite at the luxurious new Desi Arnaz-Indian Wells hotel with goE course, on the Highway 111 back road between Palm Springs and Indio. The day dawned clear with 100-mile visibility, they claim, and not even a blistering desert sandstorm that blew up toward evening could dampen the spirits prevailing for the gala May 14 event.

, Like each of the past Ladies Nites staged by this enterprising and untiring group of Hoo-Hoo, the seventh annual, in its turn, surpassed each of the previous six put together. The golf, the swimming, the sociat hour, the dinner and the entertainment were ALL without equal because of the splendid advance planning that went into making the day a success.

The corsages and golf tournament were through courtesy of the Hoo-Hoo club. The Cocktail Hour was sponsored by Tarter, Webster & Johnson, the Inland Lumber

Co., the Cresmer Manufacturing Co., and Sand Door & Plywood Co.

The Donors of the exceedingly handsome prizes awarded were:

Acorn Adhesives, Arrowhead Lumber Co., Carl W. Baugh, J. H. Baxter & Co., Big Bear Timber Co., Black & Decker Co., Blue Diamond Corp., California Door Co., The Carlow Company, Celotex Corp., Consolidated Lumber Co., T. M, Cobb Co., Cranford Wholesale Co., Cresmer Mfg. Co., Drake Steel, Fredericks-Hansen Co., Fremont Forest Products, Harlen Metal Products, A. L. Hoover Co., Hyster Corp., Inland Lumber Co., fnland Building Materials, Johns-Manville Corp., Kaiser Aluminum, Kaiser Gypsum Co., Maple Bros. Mouldings, H. E. Markstrom Co., MarquartWolfe Lumber Co., Mason Supplies, James W. Newquist Co., Oregon-Paciflc Lumber, Oregon-Pacific Plywood, Pacific Fir Sales, Riverside Cement, Roberts Mfg. Co., Rudiger-Lang Co., Sand Door & Plywood Co.,

Simpson Logging Co., Simpson Redwood Co., Southern California Lumber Sales. So-Cal Building Materials Co., Southwestern Portland Cement, E. J. Stanton & Son, Tarter, Webster & Johnson, Triangle Steel, Union Hardware Co., U. S. Plywood Corp., and Weyerhaeuser Company.

The winners in the Golf tournament, with their awards, were:

Dave Beauchaine (Sand Door & Plywood), Low Gross-Masonite trophy and carryall bag; Stark Sowers (Inland Lumber Co.), Second Low Gross-Iloo-Hoo club trophy and golf shirt; Ken Sharp (So-Cal Building Materials Co.), Low Net-golf club; Ken Dietel (Pomona Lumber Co.), Low Net-putter; Brownie Markstrom (H. E. Markstrom Lumber Co.), Low Net (guest)-golf bag; Milt Gensch, Second Low Net (guest)-shirt; Al Beals (Rialto Lumber Co.), Low Net Calloway Blind Bogey-Hoo-Hoo trophy end golf balls.

The following golfers were awarded golf

In the double deck of photos at bottom of the opposite page, y(xl will find, on the top deck: (Left) Mrs. and Roy Sandefur, popular, veteran manager of the Dill Lumber Company; (Center) Jack Mccrath of Community Lumber Co., Homer Wilson of Cresmer Mfg. Co. and, at the right, Mrs. Eill McDonald; (Right) Bob Glass, Roy Henry and Clyde Hollenbeck are at least three of the

0n the lower deck, you will findl (Left) Mr. and Mrs. Stuart Jones, Mr. and Mrs. Vernon Craig and Mrs, Scott Mclntyre, (Center) Mr. and Mrs. Ted Cranford of Coltoni

Mr. and Mrs. Rod Wilson

Mrs.

HEAD-TABLE H00-H0O (left to right in this photo montage)r Tom and Mrs. Baker, Scott and Mrs. Mclntyre, Don DeArmond, Mrs. and Bill McDonald, Mrt. and President cordon Greenslade, Mrs. and Don Greenslade, Mrs. and Harley Hart, Mrs. and Stark Sowers, and Mrs. and Bob Saucke. Not shown but also active in party were Bert lloldren, Don Derbes.

Left Photo at rightr Ken Dietel (left) makes award ot trophy to Rialto Dealer Al Beals and, in and. t Dealer Dietel right photo, Pomona as M.C. awards tropiy and golf shirt as awards tr( to Stark Sowers.

Dave Beauchaine, in Left photo below, proudly displays the- Masonite trcphy and carryall bag he won, white, In Right photo, winners Milt Gensch, ,,8rownie" Markstrom.. and Ken Sharp pose hapllly with their prizes oi shirt, golf bag and golf club, respectively

sunburned quartette in this photo.

(Right)

and

Homer wilson are in this group lolling around the pool

LEFT: As {ar as the eye can see, Desi Arnaz has quite a spread at his lndian Wells hotel between Palm Springs and Indio.

RIGHT: (and left to right in Left photo) Harley and Mrs. Hart, Hub Kronen of Community Lumber Co., and Al Beals oi Rialto Lumber Co. And, as the Right photo will show, those "Kite"-area lumbermen are Supermen-the guy, believe it or not, is looking for his golf ball.

LEFT: Stark Sowers, Ken sharp and friend found the golf links mighty green, mighty grassy, and mighty gooo.

RIGHT: While others found the cool pool mighty invigorating in the desert sunshine, where straw hats are very good this season.

TURNABOUT lS FAIR pLAyWhile Dealer Ken Dietel gives Mrs. "Hub" Kronen an Anniversary. kiss in the left photo, and bestows an Award_-winning kiss 0n prizewinner in tne ientir ptroio, nis wife, "G-oogie" Dietel, gets even in the right photo by planting a real-gone Pomona smackeroo on Bill tulcDonald

Ptllr0l)'l'l] MILL-PRIMED IilIDll()Ol)

The Pacific Lurnber Cornpany is proud to a,rf.nourf.ce a. significant advarf.ce in lurnber m.arf.ufactt.re :

Our farnous Arctritectural Quality Redwood, rf.ollz available factory-finished with krigfr-grade e><terior prinf.er in neutral color, plus water-repellent back prirner.

ult d@ o il

Wrapped

b:r.lls for bir.clies: Jinr Ne'"vqrrist, Bl'o\\.nie Larson, Rllss Repke, Jim Ban.on, Bob Sarrcke, .Iack McGr.:rth and Bill Sharp.

The golf p|izes u.e|e a\\'ar.ded follo\\.inq. the prime-r'ib dinner', and lhen clrme the au':rlding of the excellent gifts to the ladies tha"t has become one of the most eager.lv a.w:rited :rnnual events among all Southe|n C:r.lifornia Hoo-Hoo clr-rbs. The verv luckv l:rdies. ',r'ith theil superb pr.izes, were:

Mrs. Bill Rugg. hand mixer; Mrs. Ken Shiu'p, r':rnge hoocl ancl exhaust fan: Mrs. Stu Jones, electric can-opener; Mr.s. Velr.r C|aig,. t|avel ir.on; Mrs. Don O:tkes, steam ilon; Mls. Ed Haciley, bathroom scales; Mrs. .lack Carlow, steant iron; Mrs. Rov Sanrlefrrr', ice bllcket: Mrs. Tom Blrker. transistor raclio; Mrs. Bill Reid. steam iron: Mrs. Ilob Szrtrr:ke, tlansistor r.a.dio: M1,s. Charles Ray, bun-w.armer'; Mrs. Fra_nli

ALL SMILES were the ladies lined above as they carried ofi their marvelous prize awards in Club 117's Giant Giveaway (and get ''MaL McWhorter looking on in the second photo).

ln the Left photo of the photos at the left, Bill lvlcDonald seems almost as happy as lVrs. Harvey Favilla, wife ol the Corona dealer, as he helps her tote away the Grand Prize, the 3-piece Hi,Fi and Stereo set, while Tom Eaker (in rear) applauds the actlon. The Right photo shows three more happy ladies with their prize awards (Jrom the left), l\4rs. Ted Cranford, Mrs. Carrol Crane, wife of the Redlands dealer, and Mrs. Eill Rugg, wife of the Upland dealer

Hase\., t|ansistor radio; Mrs. Russ Repke, iron; Mrs. Ellis Johnson, tr.ansistor ra.dio; M|s. Forrest Wilson, electf ic gt'ill; M|s. Bill Ma<'Donalcl, transistor radio; Mrs. Harley Hart, bathroom scales; Mrs. George Triml-rrll. transistor rzrdio; Mr.s. Ralph Whitehead, electric mixer'; Mrs. Ro)'llenr'\', transistor radio; Mrs. Per.cy Bakker', Ronson lighter'; Mrs. Ne:rl Chadbourne, transislol raciio; Mrs. Gordon Greenslade, Ronson lighter; Mrs. Frank Lipis, transistor. radio; Mrs. St:rrk Sowers, Ronson lighter; Mrs. fl:rve Bearrchaine, electric can-opener'; MlsRrrss Bovd, Ronson lighter; Mrs. Carrol Crane, toastmaster; Mrs. Ken Dietel, Ronson lighter; Mrs. Scott Mclntvre, stainless steel tablewale; Mrs. Rod Wilson. Ronson lighter'; Mrs. Clyde Hollenbeck, Toastmaster'; Mrs. Rudi Z^yas, table lamp, :rnd Mrs. Tecl Cranford. ice bucket.

Thc Gland Prize. a 3-piece stereo a.lld

B0TT0MS UPI And here's the business end of those schooners you saw on Page 1 of this issue (1. to r.)l Bill Rugg, Stuart.Jones and Harley Hart

Stark Sowers and "Googie" Dietel gag it up for the CLIM cameraman. Googie's "hat" says, naturally, "Lumber ls Your Best Buv."

The H. H. Kronens of Community Lumber Co.. Perris. were celebrating an anniversary, and don't 'Hub' and his lady make a handsome couple?

Roy L. Sandefur, vice-president of the Dill Lumber Co. and general manager of the seven yards, greets Cresmer's Homer Wilson.

d ."w&,

frTsrtr

Hi-Fi set, was won by Mrs. Harvey F avilla, whose husband is with the Norco Lumber Co., Corona. Calif,

Ken Dietel and BiU MacDonald were masters of ceremonies at the awarding of the golf and attendance prizes, assisted by Mrs. Stark Sowers. Mrs. Bill MacDonald

LEFT: The cocktail crowd had a ball, as the photos in this group of four will show. Ben Gardiner faces the camera here as he awaits his turn in line.

RIGHT: Erownie Markstrom and Gordon Greenslade never had it so good as they have in this photothey seem to have the ladies all to themselves.

And here are the Roy Sandefurs ,again-with the dean of the "Klte"-area lumber dealers and his lady taking their leisure beside tie pool in the left photo. Meanwhile. back at the bunkhouse. the boys were having a friendly game: Brownie Markstrom, Bill McDonald, Jim

and, from time to time, several others in The attendance and the high spirits get the crowd as the g:iving got heavy. better each year a,t this big annual event Many of the dealers and suppliers attend-of the Riverside, Calif., Hoo-Hoo club, and ing made a two-day event of the party, so does their choice of a location for the either arriving the previous (Friday) nightladies Nite. But the 1961 event, q,ll agreed, or staying over for the weekend followingwill have to g'o some to beat the fun they the fun night. had this year at Indian Wells.

LEFT: The Lumber Merchant editor. with Mrs. and Ed Hadley and warren Haskins watch the action in this group photo.

RIGHT: Hub Kronen and Carrol Crane of this group would like to get in on the cause of the laughtet here.

In the Line-up above, the folks are:

1. Bill McDonald, Brownie Markstrom and Max Xrause in this group. 2. Bill and Suzie Reid.

3. Mrs. Bert Holdren and Bert Adams. 4. President Gordon Greenslade and Don Bufkin.

Newquist and (iudglng from the bark of his head) Gordon Greenslade

Wholesalers of West Coast Forest Products

Southern Wholesqle lumber Assn. Merged Into Nqtionol-Americon

fn a move to strengthen the wholesalers'voice nationally and at the same time bring about a closer relationship among wholesalers in all sections o{ North America, the Southern Wholesale Lumber Association merged with the

National-American Wholesale Lumber Association effective July 1, 1960.

Robert F. Darrah, executive vice-president of SWLA, will become southern regional managir of N-AWLA with offices in the McMillan Bank building, Livingston, Ala.

.In th-e- preliminary stages of the discussi6ns, j. Ward Allen-N-AWLA president at the time, said:

"Although wholesalers are located in all corners of the

nation, we have many mutual interests and are faced with identical problems. We feel there has developed an even closer liaison between- each geographic area duiing the past few_years_ because of the inteidependence of sp*ecies and m-arkets. In short, the members of the wholesale segment of the lumber industry are in no way strangers and,"while being competitors, they have muctr- in common and unquestionably should be united for the benefit of all concerned."

The directors of both associations have foreseen the need for grea-ter, united strength for promoting and protecting the welfare of the wholesale lumber indusrrv.

The merger will make available all National-American services and benefits to SWLA members who, at the same time, retain the advantage of a regional oflice managed by a capable executive, which, in turn, provides closer contact with wholesalers in the southern area for National-American, said John J. Mulrooney, executive vice-president.

Soltz fo Hqndle New Firm's Ssles

Warren E. Saltz has been named salesmanager of Wood Fibreboard Company, which early this summer will open a $1,500,000 high-quality particle board plant near Albany, Ore. For the past two years he was assistant production manager of Willamette Lumber Company. From 1950 to 1956, he was with the central engineering department of Weyerhaeuser Company in Tacoma, and fron 1957 through September 1958 was at Weyerhaeuser's development center at Longview, Wash.

Apprenticeship Council to Meet

The California Apprenticeship Council has extended an invitation to lumber dealers through the Southern California Retail Lumber Assn. to participate in the forums and open discussions of its quarterly meeting in the Lafayette hotel, Long Beach, July 2l-23.

(lUR il(lRMAt SERVICE BtGtilS where OTHER WHl|LESALERS LEAVE llFF

Wesf Coosf Lumber tor Every purposc',

Royberg lumber & Supply Opens on Gontinenrol Sire in Menlo Pqrk

Newest addition to the Peninsula retail industry is Rayberg Lumber & Supply, at 1460 El Camino Real, Menlo Park. in the former site of Continental Lumber & Builders Supply. The new yard caters to the walk-in and remodeling trade and is owned by three experienced Peninsula lumbermen: Ray Story of Acme Fence & Lumber, San Carlos; Jack Sandberg of Redwood Lumber & Supply, San Carlos, and Ray Gurney, former manager of Continental Lumber, who will continue as general manager of the new operation.

Hollow Tree Adds Preble ro Stoff

Max Barnette, president of Hollow Tree Redwood Company, Ukiah, announces the addition of Stan Preble to his sales force. Preble, who grew up in the business in the Pacific Northwest, has had years of sawmill sales' experience botl.r for others and on his own.

Originally associated with Stebco in \Arashington, Stan came to California in 1950 to take over as resident manager and sales manager for Clay Brown & Companv's Fortuna sawmills. Two years later, he became salesmanager at Briceland for the old Brix mill and, during 1954, established his own sawmill which he operated under the name of Humboldt Mendocino Lumber Co. for the next four years. For the past year, Preble had been associated with Harbor Lumber Co. in San Francisco.

Bulk Cement Depof ot Eurekq

Permanente Cement Company will establish a bulk cement distribution plant in Eureka, California. It \,\'ill have a storage capacity of 3,000 barrels of cement ancl will be the first such installation in the Eureka area, located on a 1.34-acre site on the waterfront between T and K Streets. formerly known as the Arrow Mill property. and being purchased from Leaner-Eureka, Inc., Eureka and Oakland.

Donover Co. Joins SCRIA

The Donover Co., Inc., 915 Olympic'Blvd., Montebello, has applied for Associate membership in the Southern California Retail Lumber Assn. Officers of the firm are Harry J. O'Donnell, president, and W. E. Calhoun, manager.

TWENTY-FIIfE YEARS AGO TODAY

As Reported in The California Lumber Merchant, July 15, 1955

Production was somewhat increased in tlte 10th week of the Northwest lumber strike with the reopening of a number of mills, sorhe with union sanction but the majority without. National Guard troops protected workers in Tacoma, Aberdeen and Hoquiam, and state police looked after the workers in other 'Washington and Oregon areas W. A. Blanoha,rd, president of the Blanchard Lumber Co. and also of the Burbank Iribrary board there, presented the new $38,000 library building to the city, July 2, at a public dedication . . Harry G. Eood returned to the Dolbeer & Carson ofrces in San Franclsco from a southern California vacation . . George W. Gorman, salesmanager for Harnmond Lumber Co. at

San f,'rancisco, obtained his pilot's licensb, July 3 Lew Blhn m was the subject of the seventh in the series of "Palco Personalities" sketches running' in The Pacific Lumber Co. series of full-page advertisements in this magazine. It calls him "a real chip otr the .old block, living up to the family traditions established by his illwtrious gralrdfather," and adds that he even "married a 'lumberman'," M.azie Startzman.

The Lurnber Code Authority is reported now detrnitely winding up its afrairs in Washington, D.C. ltlajor David T. Maeon, the e><ecutive ofrcer, left to resume his position aF malrager of the Western Pine Assn. in Portland. with Carl Bahr. the executive secretary-treasurer, left in Wash-

3,W (r( BLUE DIAMO]ID hilifi GYPSUM WALTBOARD

ington to liquidate the corporation The San Diego lumbermen scheduled a golf tournament, dinner and entertainment for La Mesa Country Club, July 20, under the direction of Frank Park, with Ed Culnan arranging the golf. The committee includes Bill Cowltng, chairman; Bob Reid, John Lupton, Merle Baker and Irarry Whittemore. A large turnout is expected, with many coming from all over southern California to see the Exposition as well CoI. R. I/V. Leo was elected president of the Hammond Lumber Co. and the Hammond & Little River Redwood Co.

James msnom, president of the Wisnom Lumber Co., San Mateo, returned from a 3-months' trip to Europe accompanied by his cousins John and Robert Wisnom. I(enneth Smlth, manag'er of the Lumber & Allied Products Institute, Los Angeles, writes "A Practical Appraisal of the N.R.A." in this issue . , Gleo. R. Kontlrlok and lV. B. Wlckersham, the S. F. and L. A. district salesmanagers, are attending a sales conference of the Chas. R. McCormick Lumber Co. in Portland Goorg:e B. Mcleod, vice-president of the Hammond Lumber Co., fell and fractured his leg, June 30, on a Portland golf course . F. R. Tltcomb was re-elected general manager, and Charles If. Ingra,m, assistant, at the annual meeting of Weyerhaeuser Timber Co. in Tacoma . . E. W. Ilemmtngs returned to Los Angeles from a trip to the Swayne Lumber Co. mills he represents in southenr California.

C O RE . . .TAP E R,... SU RFAC E

Gypsum wallboard craftsmen know the importance of Blue Diamond uniformity. Uniform chamcteristits aid in the fast production of smooth, ffre resistant walls and ceilings. ilnifonnitg is a result of quality control.

Blue Diamond quality contiol begrns with the'grading of gypsum rock at the mines. It carries through every step of gypsum wallboard manufacture to the ffnal placement of dunnage to safeguard its condition in bansit.

Applicator craftsmanship and Blue Diamond uniformity ioin hands in producing sm.ooth sohd . . fire resistant walls and ceilings.

F. Dean Preecott of the Valley Lumber Co., Fresno, and executive committee member of the NRLDA, returned from am industry conference in Chicago Ilerman Baumann resigned from the Fruit Growers Supply Co., Susanville, to join Caterpillar Tractor Co. [V. G. Scrlm was re-elected president of the Philippine Mahogany Mfgrs. Import Assn. at the special meeting in Chicago, June 28, with f'. J. Dunbor returned as secretary-treasurer and G. P. Purchase as assistant. New directofs elected include Roy Barto, Chas. T. Nelson and C. U. Martin The Forsyth Hardwood Co, was appointed northern Califorrria distributor for E. L. Bruce Co. Joseph R. itraluaus, president of the Laguna Beach Lumber Co., was married June 21 to Miss F rances E: Ahlene of Santa Ana and left for a honeymoon in the High Sierra.

Work was started July 5 on the new U. S. Post Ofrce building at Selma and Wilcox avenues in Hollywood . A. M. Schwarz of the Schwarz Lumber Co., Miami, Ariz., spent the holiday with his family, who are summering in Long Beach If. Sewall Morton returned to his Oakland desk at Hill & Morton after two weeks' business in the Northwest . Max Cook of The Pacific Lumber Co., his wife and their young: son, Mickey, combined solne Los Angeles business with pleasure on a visit from their San F'rancisco home to the San Diego Elxposition D. T. Flanner, formerly with the Noah Adams and the W. B. March lumber companies, is now managing the Crockett (Calif.) Lum(Continued on Page 44)

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CEUFORMA STREET

L. A. City qnd County Building Set All-time Records for June

Building construction in both Los Angeles city and county set June records, officials said. In the city, building activity reached $73,132,565, the highest of any June and the third highest monthly valuation in its history. The Building and Safety Department says this compares to $40,076,138 for May and to $54,79I,353 in June 1959.

For the 1959-60 fiscal year ending June 30, building construction in the city reached $637,390,630, nearly $42 million higher than the previous record fiscal year of 1958-59.

In the county, construction the past month totaled $39,44I,293, the highest of any June since 1955, said John A. Lambie, county engineer. This compares with $29,706,291 in X,[ay and $33,944,889 in June 1959.

Sqn Jooquin Volley Hoo-Hoo Plqn to Bring 'em in From Fnr qnd Wide for 2-day Event qf "Foll Volley Frolics"

Although the event is scheduled just prior to the 69th annual convention of Hoo-Hoo International, Sept. 18-21, at Hot Springs and Gurdon, Arkansas, the San Joaquin Valley Hoo-Hoo Club 31, nevertheless, is hoping for the greatest turnout in its history for the 1960 "Fall Valley Frolics," which is scheduled as a two-day event this year, Sept.16-17.

Preliminary plans call for urgir-rg a great attendance of guests from Los Angeles Club 2 and San Diego Club 3, to augment the always good attendance from San Francisco Club 9 and other Northern clubs, to make it a genuine, gala Jurisdiction VI event this year.

As early plans now shape up, Club 31 President Bob Wright, Fresno, Calif., hopes to stage the golf tournament on Friday afternoon, Sept. 16; leave the evening open for a Jurisdiction meeting of Hoo-Hoo from the many localities to be represented at the "Frolics"; hold a huge Concat on Saturday, Sept. 17, following the usual popular Bowling tournament, and conclude the 2-day fiesta with the gigantic stage sho'lv and Banquet.

New Ed Wqlsh Firm Stresses Service (And Good Lumber, Too, of Gourse)

Ed Walsh, veteran Southern California lumber salesman, has established the Walsh Lumber Company, at Covina, to specialize in the wholesale distribution of quality redwood fiom responsible Northern California mills.-"We shall also stock and ship all other West Coast species of lumber on a less-than-carload basis from yard stock, or direct shipments via rail or truck-and-trailer," Walsh said.

Ed started his lumber career when he secured a job in Cumberland, Maryland, shipping lumber throughout the eastern seaboard. He stayed with it for more than 15 years before he decided to make California his home. lIe went to Los Angeles 12 years ago and has been identified in wholesale lumber sales since that time.

"We are representing a number of good shippers in the Northwest and we shall offer prompt shipment regardless of the size of the load, or species. We are out to sell good Iumber and good service," Walsh declared.

J. D. Koyne in New USP Job

Monroe W. Pollack. United States Plvwood Corp. vicepresident in charge of sales, announces that J. D.-Kayne has been selected for the newly created post of director of branch administration, responsible for all branch operations in the company's 125 sales-warehouses in the United States and Canada. Kayne joined United States Plywood in 1941 as a clerk.

Pre-finished, Pre-fir crnd Wropped Door Now Mqnufnctured by Col-Wood

Full-scale production of the first natural pre-finished, pre-fit and wrapped door to be manufactured in the West, is now in progress at California Wood Products, Inc., Santa Rosa, California. Production of the natural finishes involves newly developed manufacturing techniques that include resin-sealing (for greater protection against moisture, wrapping and handling marks), tinting (to bring out the beautiful natural grain characteristics), a.nd burnishing (for added lustre and depth).

Cal-Wood's unique processing includes two natural finishes: Custom-Surface and Custom-Coat. On Custom-Surface door faces, the manufacturer suggests a final, on-the-job application of either lacquer, wax, shellac, varnish or enamel for added

durability. The Custom-Coat finish is complete and has a satin-smooth, natural flnish with the durability and appeafance of fine hand-rubbed furriture. Either finish would be difficult to duplicate outside of the plant.

Custorn-Coat trnished doors are pre-sized, bored and dapped. Boring is done to the customer's speciffcations. Each door is then individually wrapped in a protective "stay- on" wrapper that remains on the door through installation, application of all hardware as well as painting and plastering of adjacent materials.

According to J. A. Reese, Cal-Wood sales manag'er, the new pre-finished, pre-fit and wrapped doors will eliminate approximately 90Vo of present door rejection problems.

25 Yeors Ago

(Continued from Page 40) ber Co. I. P. Heick, yard superintendent at Hammond's Watsonville yard for 30 years, died there July 4 Glick Bros. Lumber Co. moved to the new 6-acre site on Alameda in L. A. The company also operates a sash and door factory in IIuntington Park and two retail stores in L. A. . . Frost Snyder and W. W. Kllworth have bought the Vancouver Pl5rwood & Veneer Co. C. D. Mallory & Co., New'York, bought the S.S. Missoula from Hammond Lumber Co. and ordered her sailed to the Atlantic coast.

pnroonn/o

Bob Eldrltlge, formerly with B&M Lumber Co., Ukiah, has joined Jlm Cagle in his Philo mill operation.

The Horace Wolfes winged their way home to Marquart-Wolfe Lumber Co. last month after their annual 5-week stay in the Hawaiian Islands.

Lloyd Larson, former salesmanager of Crawford Lumber Co., Ukiah, has signed on with Billy Matn at Main Lumber Co., Redding.

Protect against the costly effects of termites, decay, and fungus attack with job.and time-tested Boliden Salt pressure.treated lumber by McCormick and Baxter. Dollar for dollar, Boliden Salt pressure. treated lumber is your best bet for mudsills, posts, joists, framing members, patios, porches, fences. Because of its proven protective qualities lumber pressure. keated with Boliden Salt is being recommended and used by ever increasing numbers of architects and builders.

SEE YOUR DFAI.fR OR WN'IE:

AI Wahl of Consolidated Lumber Co., Wilmington, and his wife Hilda have returned from a vacation trip through Canada and the Pacific Northwest which took them into Banff, Lake Louise, Vancouver and Victoria.

Hugh Pessner struggled with his own West Coast Timber Products paperwork while his keeper of the records, Helen Forsberg, and her hubby, Art, took the long week through the Fourth for a Southland vacation.

Orrlo W. Ifamilton, executive vice-president of the Southern California Retail Lumber Assn., accompanied 1960 Exposition General Chairman Tom Fox to Chicago for the NRLDA planning session, June 28-29, attended by the prograrn managers who will stage the various clinics each morning of the big show in San Francisco this November 13-16.

Stewart Palne and Duncan Pell represented Davis Hardwood Co. at the Philippine Mahogany Association's annual meeting, July 10-13, at Portsmouth, N. H.

Hollfod Jr. rhowlnt adjustablc m.t.l !.3h.

illlilii.'j:lllflll

Hollywood Jr. Twins Are All-Purpose Doors

Note tlrese 4.in-l ADVANT]AGES

-

a GIY€ adequatc eary nntllauon.

a Insect.tight, rust pmt 3cmn3.

a Slsh Gla3s m.y bc cldncd rlth Gese.

Convenience

a l{o mm dstorring r6und a ruperfiu. ou3 crtrr door rlth

-

OrlGntsl tuh (S.n) tr 8trch.

a P.ncl doE lv.llabl. in plne only.

Write Jor lrcs illutlrolcd lilerolvre

WEST GOAST SGREEII GO-

MANUaACTUIEIS Of SCTEEN DOOi5, tOUVtE OOORS & SHUTIEIS

ll27 Eost 63rd Slreel, los Angelcr, Colifornio ADoms l-1108

* All Werf Cqsl Prdicts orc dislribuled by rcpvtoble declers notionwidc *

Hordwood Plywood Institute OKoys lmportqnt New lmprovements

The 19th annual Spring meeting of the Hardwood Plywood Institute was held March 2, 3 and 4 at the Biltmore hotel in New York City. The convention began with a Directors meeting, March 2, at which Wood-Mosaic Corporation, Parkay 'division, of Louisville, Kentucky, was approved for membership in the Institute.

The Board also approved a new Institute Glue Bond Policy prepared by its Laboratory manag'er, William J. Groah, Jr., which covers plywood grades and glue line type set forth in the proposed revisions to hardwood plywood Commercial Standard CS35-

The Board heard a report from the Laminated Hardwood Block Flooring committee that, as a result of tests in the Institute's laboratory of over 2000 blocks since November, the Institute is recommending to the Federal

Housing Administration for FHA's Minimum Property Standards a 2-hotr boil test with 20 hours of drying at 1450.

President S. M. Nickey opened the membership meeting March 3 by introducing representatives of companies which have joined the Institute since the Memphis meeting. They include Klamath Hardwoods, fnc., Klamath Falls, Oregon.

Mr. Nickey reminded the membership that they can expect keen competition from hardboard and plastics in the furniture industry and tougher competition from imports to continue. To meet this competition, HPI in 1960 will begin a "reminder campaign" to bring about an increased awareness of the HPI symbol on the part of all buying and specifying influences and to push that the HPI symbol means quality.

This "reminder campaign" will on a consistent, everymonth basis throughout 196O reach architects, builders, wholesalers, retailers, furniture manufacturers, flooring applicators and other buyers or specifiers of hardwood plywood with a messag'e on the HPI Seal-what is is-what it means-why it's important to them.

Managing Director Clark E. McDonald, in his report, stressed that the HPi quality-control program gives HPIlabeled products a competitive advantage. Mr. McDonald also stated that kits of technical and promotional literature on hardwood plywood were being furnished free to all purchasers and specifiers of the product.

HPI's Counsel, R. N. Hawes, reported that the failure of the Tariff Commission to give the Institute a favorable report in the Escape Clause Case was a bitter disappointment. Mr. Hawes stated that an HPI witness will appear at lfouse Labor Committee hearings on legislation to increase the minimum wage from $1.00 to $1.25. In the South, plywood manufacturers' payrolls could increase by 25/o and overall costs of plywood by as much as 8/o if this proposed wage increase-b-ecomes law. This would price Southern plywood too high to meet the competition in their markets. Mr. Hawes also stated that, although 1959 domestic production of hardwood plywood is estimated as 148 million over 1958, it is only 29 rr'illion over the previous high of 1955. This is a small gain for the domestic industry when imports have increased for the same period by some 400%.

One of the high points of the meeting was a joint reception and luncheon with HPI and the eastern regional meeting of the National Plywood Distributors Association. S. W. Antoville, chairman of the board, United States Plywood Corporation, reviewed his 40 years in the plywood business from not only the manufacturer's viewpoint but also the distributor's angle.

The joint HPI-NPDA Meeting continued with an address on the research in plywood for use in home building.

The Fall meeting of the Institute will be held in Atlanta, Georgia, in October.

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(Continued from Page 23) plus National Plan Service designs-and the remainder is a categorized portfolio idea presentation of remodeling and home improvement ideas.

In the storage cabinets under the shelf are dividers and compartments for product literature. These compartments can be categorized accordiag to projects or by millwork, flooring, paint, etc.

Building material dealers who take part in the Idea Center Prog?arn will also receive extensive promotional aids. AU BH&G Idea Center dealers will be listed in t}re magazine every three months.

Each BH&G Idea Center dealer will receive a major promotion package annually. The first package will include display mate-

rial such as window banners, decals, and display cards; a complete local advertising and publicity kit containing layouts, mats, scripts, TV storyboard, and publicity plan; a direct mail section of suggested invitations to $he opening, statement stufrers, and other copy and layout ideas; and a new full-color filmstrip from BH&G editors entitled "Ideas to Improve Your llome."

Planners of the Idea Center program anticipate heavy demands for loan of this filmstrip by civic clubs and women's groups in dealers' localities. The filmstrip is also ideal for use in setting up a remodelinghome improvement clinic.

I'inally, Idea Centers will receive from Better llomes & Gardens every three months another promotion package containing new promotion and merchandising ideas, display ideas, special material from

lmported qnd Domestic Hqrdwoods qnd Softwoods for Every Purpose

All Species of Fine Cobinet Woods

Old-Growth Douglos Fir from Ross Lumber Mills, Medford, Oregon

Speciol Selection for Speciol Requiremenl5 - Widths, Lengths, Colors

Over Ten Yeqrs' Dependoble Service fo Retoil lumber Deqlers

Modern New Fqcilities for F-A-S-T DEIIVERY qnd PICK-UP

STANDARD HARDWOOD i^out DtNGs

SPruce 3 -l9l O

BH&G advertisers, success stories and case histories from other dealers, and publicity ideas.

The Better lfomes & Gardens Idea Center display, the materials for stocking it, plus the above promotional elements, will cost the dealer $149.50. To qualify for the project, dealers pay only that amount and agree to the following simple conditions:

1. tr'eature and promote Better Homes & Gardens advertised brands; 2. Maintain the Idea Center in clean and orderly fashion; 3. Use fdea Center promotion materials furnished by BH&G; 4. Feature the BH&G Idea Center four times a year in their regular newspaper advertising or their other promotion eforts; 5. Furnish evidence of local promotion activities; and 6. Bulle- tin and inform all sales people of the BII&G Idea Center activities.

"Sleody Growth Through Speciol Service to Retoil Lumber Deqlers"

New Housing Predictions Good As Money Returns to Mortgoge Morkets

The NLMA Lumber Letter says that housing starts this year will.be higher than originally expected, according to many private economists. One banking newsletter commented recently. "'With monev more available and buyers still quite willing the industry now probably is on its

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Servicing Refoif Lumber Dealers and W holesale Distribvtion Y ords Only

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John Dlckens 5-2897

HANSON TWX: Resedq 7340

way to somewhere between 1.2 and 1.25 million starts. In short, a good, if not a great, year."

Housing and Home Finance Administrator Norman P. Mason sounds the same note of optimism. He said the Census Bureau housing estimates of March "indicate that the upturn in home-building has begun." Predicting "a good housing year," he added: "Savings bank deposits and savings and loan funds are growing. Our field reports indicate that insurance companies, savings banks and savings and loan institutions are returning actively to the mortgage market. At the same time, there has been a slight easing in discounts on FHA-insured loans and new corporate borrowings are running significantly below a year ago."

Retqilers Visit Ooklond Wqrehouse

(Continued from Page 29)

cl-randise ordered. Deliveries into the large out-of-town area are handled by two tractor-trailer units and a ten-ton flatbed truck.

The Harbor Plywood Division line of Big H products are displayed to their best advantage in the new sales warehouse. Leading the field are large, complete stocks of High Density, Super, Special and Royal Harborite; Super-Harbord Marine Plywood; and Harborwave, the sculptured plywood. Other products distributed under the Big H brand are Harbor prefinished hardwood paneling; Harbor moldings; Harbor hardboard; and Harbor hardwood plywood.

The newly created Hardwood lumber division, managed by Ed Zittlerian, carries complete stocks of domestic and imported lumber, including many items carrying the Big H brand. Featured products of other firms include Celotex Corporation's tiles and softboards, \Meyerhaeuser's particle board, and Nicolai Company's flush and sash doors.

Speciolizing in WHITE FIR . PONDEROSA PINE O SPRUCE

Mills ot: Fredonio, Flogstoff, Hof brook, Ariz. '. Wonship, Utoh

The grand opening of Harbor Plywood Division's newest sales warehouse in Oakland was a great success, bringing many favorable comments from the dealers attending. The future of the warehouse, with service to Northern California lumber dealers as its motivating force, might be summed up by Manager llanning's words:

"We will maintain Harbor's sales policy first and foremost. This, coupled with adequate stocks, good service and the cooperation of our lumber dealer friends, should make the Oakland operation one of the strongest links in the Harbor Plywood Division chain."

The sales policy referred to by Hanning is found in "The

llunler, Ea,,il 7ar*/e.t, loailpl Uiil4ot4t Salnq 4sz

OAK, BEECH, ond MAPIE FIOORING

Brodley Unit Wood Block Flooring

Higgins lqminqted Block Flooring

Oqk Threshold qnd Sill

Truck Body Lumber qnd Stqkes

Cedqr Closet Lining

GALTEHER HARDWOOD CO.

6430 Avqlon Blvd. los Angeles 3, Cqlif.

Harbor Code," a published statement of policy, which obligates the firm:

"(i) T" manufacture the best products possible;

"(2) To build good will for ouiselves arid our products !y fqit.consistent dealing and cordial cooperation with the flrstrlDuttng trade;

"(3) To participate in trade promotion programs benefitting the industry of which we are a part;

"(4) To recognize the Jobber as ir.rclispensable to the proper distribution of our products;

"(5) To recognize the Retail Lumber Dealer as a vital link in the distribution program, entitled to protection against encroachment upon his legitimate field by marrufacturers, wholesalers and iobbers."

"Because of this po[icy." said Hanning, "dealers and architects may feel free to send their own ietail customers to visit the Oakland sales warehouse, where staff members will always be happy to discuss building problen.rs. Visitors are most welcome between the hours of 8:00 a.m. and 5:00 p.m., Monday through Friday."

Jim Stewqlt Joins Melrose Lumber

_ Jim, Stewart recently joined Melrose Lumber & Supply Co., Oakland,. and is now servicing the industrial trade, bicording to General Manager Tom Branson. Stewart formerly was manager of Carter Lumber Company in Oakland.

SO-Unit Aportmenr Building Sforted

Construction of a 50-unit apartment building costing $1,250,000, at 4419 Fulton Ave., Sherman Oaks, was authorized in a building permit issued by the L. A. Building and Safety Department. It will have 70,000 square feet of apartment space. It will be three stories high rvith a basement for parking 55 automobiles.

FACTORY PRE.FIT

Shtchoq Dwz ?rlaifa Designed for Modern living ! E-Z IN.E-Z OUT

SI,'D'NG DOORS

Anolhcr JORDAN Scnrolion conbining Quolity wilh Economyl a ]lcoYy noltcl.rt Nylotr Shoqv.t l,lfo-tlmc Aluminun Trqckr Sturdily bulll Fronc Woodlifc dippcd.., Hcovlly dowclbd Wofarproot gluod

Clcqr :ugor pinc Sllding Scron Door: optlonol. a Unlb.mpty (with 3fopr)

Unih glorcd wlth Cryrtol or Unib glozcd Multiplc Cut Up. A dcnnit. SAVINGI

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BRUSH

For Poinls of Gonlcrcf

Many years ago there was published in these columns a short editorial entitled "Rules and Directions for Points of Contact." It was suggested that they be placed in the hands of those persons in every lumber office whose business is meeting the trade.

WOOD TANKS

An Editorial

Those pointers are just as pertinent now as ever. flere they are:

Be agreeable. You are the point of contact betiveen the customer and this business.

Remember names and faces. There is nothing more pleasing to a customer than being greeted by name. It makes him feel at home.

Be human. If we simply wanted to give out information we'd have used a catalogue.

Be dependable. If you promise to do something for a customer. do it.

Don't be egotistical. Your customers won't like that attitude.

Tell the truth. The reputation of this business is on your shoulders.

Don't argue. Reasonably applied, the customer is always right.

Think success. Talk of prosperous things.

DFPA Field Deportmenf Adds | 4 R,epresenfqlives

Expansion of its field promotion staff has beeu aunounced by tl-re Douglas Fir Plywood Association of Tacoma, Wash. Fourteen new members have been added, bringing the departrnent's total to 74. The DFPA's field force is made up of specialists with technical background in architecture, engineering and related fields. It was to grow to more than 80 men in June, according to department head Stanley A. Taylor. It is the biggest sales force of any trade associatiotr in the building products field.

The field representatives operate from l0 regional headquarters in U. S. marketing centers and provide information and advice on plywood and its application to architects, builders and other specifiers in major industrial and construction fields.

The new field representatives have just completed a training period designed to make them familiar with all phases of plywood use. The new field men, with their assigned areas, include :

Eugene W. Catalano, San Francisco; Stuart Day, San Diego; Albert W. Harper, Spokane, Wash., and Lavern A. Jaschke, Salt Lake City.

$25O,OOO Holocoust Desf roys Tucson's Gront Rood Lumber Gompony, tvne 4

Investigators probing the smouldering ruins of the Grant Road Lumber Co., June 5 were unable to determine the cause of the $250,000 blaze. Asst. F'ire Chief Howard Danielson said he had not been able to find out exactly where the fire started or what caused it.

"The fire must have been burning for a cor.rsiderable time before it was reported," Danielson said. "Even in lumber, the fire could not have spread that fast."

The lumberyard at 2543 E. Grant Rd. in TucSon, Arizona, was a half-block long mass of flames when the first of five fire trucks arrived at 9:35 p.m., Saturday, June 4. The blaze was under control within 30 minutes but the building continued burning until early Sunday. The more than 40 firefighters were not able to leave the area until 7 a.m., nearly 10 hours after the alarm.

Athough the Tucson lumberyard was destroyed, firemen were able to protect other dwellings adjoining the burning structure.

AITC Forms lnspecfion Bureou

Washington, D.C.-The formation of an Inspection Bureau and the appointment of Thomas E. Brassell as the first director of the new bureau are announced by Frank J. llanrahan, executive vice-president of the American Institute of Timber Construction.

During the last two or three years the industry has been developing a quality control and inspection system for the manufacture of structural glued laminated timber and the fabrication and assembly of. structural timber framing. It is anticipated that the AITC certification and quality marking will be made available to customers within a year.

(Tell them Aou sau it in The Cakfornia Lumber Merchant)

DOUGLAS

FIR REDWOOD ond FIR PLYWOOD

o Studs, Boords

. Dimension lumber

. Planks, Timbers

o Rcilrosd Ties

o lnduslriol Cuffings

t9t9

L. A. Hoo-Hoo-Ettes Instoll New Officers ot "Ghinctown" Dinner

Los Angeles Hoo-Hoo-Ette Club No. 1 installed its newly elected 1960-61 officers in an impressive candle-light ritual at the June meeting in the Shangri-La restaurant in "Chinatown."

As previously reported (5/15/60), the new officers are Sallye Bissell, Weyerhaeuser Company, president; Peggy Mottola, Davidson-Western Plywood; Lena Galyean, Downey Kiln Drying, and Bess Diffey,. Fern TruckingMines Bandini, the 1st, Znd, and 3rd vice-presidents, resptclively; Vera Prince, Harbor Box Co., secretary; Geraliline Fory9, U. S. Plywood Corp., treasurer; and Dorothy Yann, Mt. Whitney Lumber Co., Membership; Corrine C.-Adams, H. M. Nelson Co., Publicity, and Marie Stanton. Palm Avenue Lumber Co., Initiation.

Also introduced to their first full-fledged meeting were

LONG BEACH o Suite 604 Oceqn Center Bldg. SPruce 5-2251 o HEmlock 5-8948

SAN RAFAEL, CAUF. '. P. O. Box 569

Glenwood 4-2310, TWX SR 64

EURiKA, CAtlF. o (Generql Ofice) 630 J. Sr.

Hlllside 3-7OOl, TWX EK 84

srrvcE

Redwood Hemloc.k whire Fil

Engelmonn

Plywood Phone: GUmberlqnd

3 - 826r

The most recently initiated Club No. I Kittens (lett to right): Lil lian Cascioppo, Alice Anderson, Mildred Dutton. Florance Bardard ) and Gwen Himes

the club's recent Kittens (CLM, 7/l/60): Lillian Cascioppo and Gwen Himes, Tarter, Webster & Johnson; Mildred Dutton, E. J. Stanton & Son; Florance Bardard, James S. Linderman Lumber, and Alice Anderson, Jameson Lumber Co.

$l 8-Million Aportment-house Prolect Stoding in West L.A. in July

Barrington Plaza, scheduled to be Los Angeles' tallest apartment-house project, has received a building permit to begin construction on a five-acre tract on Wilshire Blvd. at Barrington Ave. in West Los Angelesl

Three apartment buildings, one 26 stories high, the other two 17 stories high, will be constructed. A fourth building, a two-story commercial and office building complete with a two-level underground garage with parking facilities for 814 tenant automobiles, will complete the complex.

B. C. Deane Co., owner and developer of the project, said the total valuation will be more than $18 million. Construction was to begin early in July. Johnson, Drake & Piper, Inc.; M. J. Brock & Sons, Inc., and B. C. Deane Co. will collaborate in construction.

Joe Aimar, former operator of Aimar Lumber Company, Fresno, was recently appointed manager of Burnett & Sons Lumber Co. at Tulare. He has long been identified with the San Joaquin Valley retail lumber industry, having managed the Hanford yard of Diamond National for several years prior to starting his own yard in Fresno.

Great Bav Lumber Sales J 35O E Street Eureko, Cclifornio Phone Hlllside 3-0858 P.O. Box 77O Teletype - EK 20 'ltl.//ro/noo/" 7o*ot p*Jn"h

PAUL E.

He Wqs Green Indeed

"Who comes there?" challenged the recruit sentry. "The officer of the day," came the prompt reply. "'Well," queried the green one, "what the heck are you doing out at night?"

A Prcyer for Home

God bless our little home, To come back to when we roam. Low walls and fluted tiles, Wide windows, view for miles. Red firelight and deep chairs, Small white bed upstairs; Great talk in little nooks, Dim colors, rows of books, One picture on each wallNot many things at all.

God bless our little ground, Tall trees standing round. Homely flowers in brown sod, Overhead thy stars, O God. God bless, when winds blow, Our home, and all we know.

Bone.

-Florence

Well-Mqrched

"They are well-matched, don't you think?" said one wedding guest to another.

"Perfectly," was the reply, "she's a grass widow, and he's a vegetarian."

The Need of Americq

The need of America is not for men who can lift blocks of marble to the fortieth story of some great ofEce building, but for men who will lift the level of character-not men who dot the seas with the white sails of commerce, but for men who in their everyday living exemplify those homely virtues, those old-fashioned verities which, in the last analysis, alone can bring happiness into the life of the individual or build perpetuity in our civilization. In the minds of, alas, too many people, the modern hero, the successful man, is the one who in a single year can make one-hundredthousand coats or five-million hose, or make money hand over fist. The time has come when we must understand as never before that there is an everlasting difference between making a living and making a life.

+(Dr. W. !V. Youngston)

The Old Cuspidor

Husband: "I certainly miss the old cuspidor, now that it's gone."

Wife: "That's why it's gone. You used to miss it so often."

What is a friend?

I will tell you.

A Friend

It is a person with whom you dare to be yourself.

Your soul can go naked with him.

f{e seems to ask of you to put on nothing, only to be as you are.

He does not want you to be better or worse.

When you are with him, you feel as a prisoner feels who has been declared innocent.

You do not have to be on your guard. You can say as you think, so long as it is genuinely you.

lle understands those contradictions in your nature that lead others to misjudge you. With him you breathe free.

You can avow your little vanities, and envies, and hates, and vicious sparks, your meanness and absurdities and, in opening them up to him, they are lost, dissolved in the white ocean of his loyalty. He understands.

You do not have to be careful.

You can abuse him, neglect him, tolerate him.

Best of all, you can keep still with him. It makes no matter. He likes you.

He is like fire that purges all you do.

He is like water that cleanses all that you say.

He is like wine that warms you to the bone. stands. He understands.

You can weep with him, laugh with him, sin pray with him.'

Through, and underneath it all, he sees, knows, and loves you.

A friend, I repeat, is one with whom yourself.

He underwith him, you dare to be

6y'o PRODUCTS

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R.O.W. Wood Window Units -Aluminum Frume Screens -- R.O.W. Sliding Unirs

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Slondord Brond Moteriols for the REIAIL TUMBER DEATERS

Two Warehouses fo Serve ''VoL:

REDWOOD 15 OUR BABY!

LETTERS

The California Lumber Merchant

108 West 6th Street Building, Room Los Angeles 14, California

Dear Mr. Dionne:

Jl.;rl.e 21,7960 508

I just read your "Vagabond Editorials" of the June 15 issue and, on your paragraph regarding recognition of Russia, you are so true. I have felt for a long while that the world would have been much better off if recognition was never granted. It just did not make sense even then.

Apropos of this, I was re-reading Kipling the other day, especially "The Truce of the Bear," and wondering why some publisher had not editorialized on it as it seems particularly appropriate at this time.

Why not a good, forceful editorial the near future by wny Iorcetr Jack Dionne on the same?

Sincerely,

Lyman H. Taft, Jr.

Taft Lumber Company

P.O. Box 466 Oroville, California

June 8, 1960

Gentlemen:

I have reduced mv activity in the wholesale lumber business but I certainly-have NOT changed my interest in the business or your magazine. Please keep the Subscription coming. Thank you.

Edward Dreessen P.O. Box 584

* * San Luis Obispo

May 16, 1960

Hobbs Wall has eoerything you need kiln-dried redwood siding, ftnish, panels . unusual size and grade speciffcations in green or dry redwood merch and utility as well as clear heart cut stock, split stock, shakes

For prompt, courteous service-or price information-get in touch with Hobbs Wall now!

Gentlemen:

Please cancel my subscription to your journal. While I have been a subscriber since the first issue (The Long-Bell Lumber Co. probably at that time) and have counted Jack Dionne as a personal friend for fifty years, I find f am so completely out of touch that, except for the "25 Years Ago" columns, I frequently do not recognize a name mentioned, and few of the company names, so have no particular interest in the industry^any more. Juit one of the penalties of growing old.

Sincerely,

C. J. Laughlin 3025 Motor Ave. Los Angeles 64, California.

(Editor's Note : Will his old friends please hasten to assure veteran Lumber Wholesaler Laughlin, formerly of 1350 N. Highland Ave. in Hollywood, that he is not forgotten and that the best way to stay young in this industry is with The California Lumber Merchant.)

June 15, 1960

Gentlemen:

Please find our check for another year's subscription. Mr. "Duke" Hemmings was in various fields of the lumber business, starting with the old Sugar Pine Mills near Yosemite in the I920s, and is now semi-retired due to ill health, but he still enjoys reading about the old-timers in The Merchant each issue.

Very truly yours, Rachel R. Hemmings

4129 East Hayne Steet Tucson. Arizona

Quality Lumber DIRECT SHIPffIENTS of:

Reliabfe. Service Ponderosa Pine ' Sugar Pine ' White Fir Incense Cedar and Engehann Spruce

SCRTA Conference Sepf. 27-29

The new Executive committee of the Southern California Retail Lumber Assn., meeting in special session last month, voted to hold the annual Retail l-umber Dealers' Conference as usual this Fall despite the National Retail Lumber Dealers Assn. 7th annual Building Products Exposition opening in San Francisco six weeks later. An earlier mail vote bv the membership had selected the brand-new Riviera hotel in Palm Springs as the site despite the late-summer heat in the resort town. The Riviera is entirely air-conditioned against the heat.

The membership had also considered as possible sites for the Fall Conference, the Ojai Valley Inn ancl Oaks hotel, Ojai ; the hotels and country club on Catalina Island ; the Hotel del Coronado, San Diego, and the Mirarnar hotel, Santa Barbara.

SCRLA Executive Vice-President Orrie W. Hamilton is now circularizing his dealer membership on the desired discussion subjects for the Conference agenda.

Moy Housing Stqrts 3olo Above April

Work was started on 128,300 housing units this May, according to preliminary estimates of the Bureau of the Census, in comparison with the 156,000 units started in May 1959. Privately owned housing starts totaled 125,700 units, representing a seasonally adjusted annual rate of 1,322,000, virtually unchanged from the estimated annual 11!e_ of 1,324,m0 in April, but still I7/o below the May 1959 seasonally adjusted annual rate of 1,597,000.

Nonfarm housing starts in May amounted to 126,@0 units, trp 3/o over April but still l8/o below May 1959. Privately owned nonfarm starts numbered 124p00 units, representing a seasonally adjusted annual rate of 1,305,000, unchanged from April but still below the May 1959 estimated rate of 1,580,000.

[. n. $mith

Hurdwood Gompuny

Established 1943

Manulcrcturers and Distributors of Pcrcilic Coast Hcrdwoods

Alder d McrpleLumber and Sguores - Iop Birch Squores -

For tOllc Dimension and Timbers

lT PAYS TO DEPEND ON Sinrro

"For Better RED$ZOODBetter Call Sierra"

DISTRIBUTOR OF BEVEL SIDING

Si"rro Redwood Compony

Flintkote Announces Monoform

The Flintkote Monoform System of Roofing, recently perfected by the Flintkote Research Department and Product Development Group, has been well received by leading roofing and building contractors at various trade demonstrations across the nation. Besides the roofing industry, the Monoform System is adaptable to serving large markets in construction, industry and agriculture.

New Feqtures lo Highlight Mqteriqls Hondling Progrom

Ar NRLDA Exposition

Now equipment and tochnlquas never before shown to the builrling-materials lndustry u{Il be htghlightod at the Materlals-Handllng demonstratlons and cllnics hsld ln conjunctlon wtth the ?th annual I\-RII)A Butltllng lllatorlals Dxposltlon in San Fra,nclsco, Novomber 13-16.

New truck bodies and carrlers for hanilling complete house loads, and equlpment and methodg for tho economlcal hanrlltng of small numbers of components wttl be demonstratod. Accordlng to NRLDA Materlals Hanilling Dlrector Ja,rnes V. Iilrlght, tho demonstratlons, which wlll span the entlro four da,ys of the ehow, wlll be keyod to yards of all slzes anil the small operator wlll be as lnterestod as the blgvolume dealer,

The new standaril lumber units, whlch were recently approved by the NRLDA Materlals Ilantlltng commtttee' wlll be hanillod and demonstrated ln a speclal area (a clty block of Fulton street set aslde by the San Franclsco clt5r govornment) and under a,ctual worklng condltlons durtng a planned fielil trlp.

Also shown on tho fielil trlp wlll be the la.tost component hanrlllng methods.

I)ealers attendlng this part of the demonstra,tions wlll be provlded wlth a completo llst of mllls whlch wlll shlp lumber ln the new unitlzed packages.

Holverson Joins Goloveros Cement

The appointment of Hal K. Halverson as credit manager for Calaveras Cement Co., a division of The Flintkote Company, is announced by Wm. Wallace Mein, Jr., Calaveras president. Halverson, who will operate under the supervision of controller E. J. Norris, Jr., since 1954 has been employed by Dun & Bradstreet, Inc., as resident credit reporter in Los Angeles.

Lorge Aportment Buildings to Rise

Permits for two large apartment buildings were issued in Los Angeles, June 30. The county building division issued a permit f.or a$2,230,000, l3-story building with 192 units in West Hollywood. The city bureau issued a Permit for a five-story structure with 40 units, costing $1,034,000, to be built at 7650 Hollywood Blvd.

AsSOClATlOl{-graded plywoods are just one of oul specialties!

GC)I5SLT N. I{AFIDING LU lul BEII GCD.

Wholesofe ltesf CoasI Forest Producls

Bulk Cement Tronsfer Plqnt for Colqverqs Opened in Springfield

A new bulk cement transfer plant has been opened in Springfield, Oregon, by Calaveras Cement Company, a division of The Flintkote Company. Charles Evans, Jr., formerly of San Andreas, Calif., has been appointed plant manager.

The plant will receive bulk cement by rail from the Calaveris manufacturing plant at San Andreas, Calif., and serve as a distributing point for truck delivery in the thirteen southern counties of Oregon. Initially, two types of cement will be stocked in bulk at Springfield-Calaveras regular portland cement and a Type II portland cement specified by the U.S. Army Corps of Engineers for Cougar Dam.

When Calaveras Cement Company's new plant at Redding, Calif., begins production in become the nearest source of supply for the plant.

CARG

TRUCK & TRAITER

$14,000,000 1961, it will Springfield

Spring Volley Shop Center Storred

Start of construction on the .$Z-million Spring Valley Shopping Center in San Diego was marked by formal ground-breaking ceremonies. One of the larger shopping centers to be announced, 23 acres, the center will serve the San Diego suburban areas of Spring Valley, La Pressa and Lomita. It is 13 miles east of downtown San Diego. Pacific Coast Properties, Inc., is owner and developer of the center.

lqbor Orgonizer Resigns

Labor union Organizer Bob Giesick, who recently resigned, had first obtained representation cards from the employes of B. & L. Moulding Co., Los Angeles, and an NLRB election has been scheduled.

Shipments from Relioble of DOUGTAS FIR O I

L.C.L. REDWOOD from Yord ENGELMANN SPR,UCE WHt|

CI|MPANY

87Ol Wilshire loulcvcrd (Suire 2OO) Beverly Hllls, Golifonrlo

Phone: Oleonder 5-6312

Rqlph DAIES, Buyer )R ukioh, cqlifornio tll

0[D-fiROlfTH D0Ufil,AS fln-WHITX IIR-PONDIR0SA And SUGAR PINI

Direct Shipments via Rail or Truck-&-Trailer

Whole sale rsM ill Repr e s entatio es

SPruce 5-1730

Repretenting:

BROWN BROS. LUMBER SALES, Inc.

Grants Pass, Oregon

tlmlock 7 -0947

Blue Diomond Adds Oronge cnd Kite Areqs

Blue Diamond Company announces that Ralph Harrison, who has been the company's senior representative in the San Diego area, has been given a broader assigrrment that now includes Orange and Riverside counties and the San Gabriel Valley, according to Jeff Dillon, wholesale sales manager.

Harrison (right) will render special services to contractors, dealers and builders in promoting the use of Blue Diamond gypsum wallboard, said Sales Manager Dillon.

Centrql Lumber Compony Building Third Yqrd ot Riverdqle for Foll

Central Lumber Company, with headquarters at Hanford and a branch yard at Lemoore, California, is currently building a third outlet at Riverdale, California, with a completion date set for early Fall, according to Owner Steve Ross.

The new Riverdale yard will also have a readv-mix division in addition to a- full line of buildifig maierials and builders' hardware.

Gensus Counfs 663,606 in ldoho

The population of the state of Idaho is 6,63,606, according to preliminary results of the 1960 Census, an increase of 74,969 or 12.7/o over the 1950 Census.

Lel's ALL Cooperote in Nqtionol Forest Products Week

These are the Los Angeles telephone numbers to call if you need information or assistance on your personal promotion in Southern California of NATIoNAL

FOREST PRODUCTS WEEK, October 16-22:

Los Angeles Commlttee, National Forest Products Week 3315 West sth Street Los Angeles 5, California (DUnkirk 2-8278)

General Chairman: Wayne F. Mullin Mullin Lumber Company 1950 W. Slauson Ave. u,.*.,lllfiLlt',i,l.ttt*1' ",r,. Tlif i: 3,i'111"33(DUnklrk 2-8278)

DISPLAYS: orrie W. Hamilton, Southern California Retail Lumber Assn.. 1ll W.7th St., Los Angeles 14 (MAdison 3-6108).

LUNCHEoN: Roy Stanton, Sr., E. J. Stanton & Son, Box 3816, Terminal Annex, Los Angeles 54 (Ludlow 9-558r).

FINANCE: qe_e qg9Ley, D. C. Essley & Son, 7257 E. Telegraph Road, Los Angetes 22 (RAymond 3-1147).

PUBL.IC RELATIoflS:-Jim-Forgie, Robert S.osgood C0.,3315 W.sth St., Los Anseles 5 (Dunkirk 2-8278).

'o'Sififiiljf fJijtl'3:',"

Bill Hanen-SPruce 5-3537 Francis Haley-UPton 0-4831

For your individual industry representation, you may contact:

L. A. Ctamber of Comme.ce: Daffell Henderson, lodd H. Fast-Hunuey 2-4OtO

Los Attgeles Hoo.lloo Club 2: Harold Cole-Rtchmond 9-3245

Philippinr Mahogant Assn.: George Scrim-Murray 2-2172

Hoo-Hoo Intrrnational: Harvey Koll-Axminster 4-!t442

Western l{ood.Presetving 0perators Assn.! Gleason powers-Dunkirk g-9591

Wholesale Lumbermen's Assn. of So. Calit.: Jim Newquist-MUrray l-0646

S0. Calit. Assn. 0t Wood Catinet Mfgrs.; Frank Daluisil-pLeasant-3-3711

S0. Galit. netail Lunber Assn.! orrie Hamilton-MAdison 3.6108

Natl. lunler l|lt8]s, Assn.: Ed Fountain-LUdlow 3-1381

S0. Calif. Lumber Seasoning Assn,3 Bob Inclis-RAymond 3-3221

S0. Callf, Plywood Assn.r Jbhn R. Mercier-pleasant 3-3221

Publicity: Richard Fenton & Associates-Dunkirk 7-1919

Advertising: Armstrong, Fenton & Vinson (Bob Grahaml-HEmlock 2-2592

Pacific Co?st Whsle. ilardwoort Distrs. Assn,: Roy Stanlon, Sr.-Ludlow 95581

fmported Hardwood Ptywood assn.! John ossooG4unllri 2-8278

Woodwork Instilute 0f Calitornia: Elmer Vivhn-

So. Galit. Furnitue Mfg.s. Assn.r Sylvan MackHoo-Hoo Intl. Wood promotion Council Jack BERRY, Chairman 1507 21st Street

Optimism Shown for Housing

Construction contracts in the United States took a downturn, in May, reports F. W. Dodge Corporation. The total of $3,336,723,000 for all constructi,on repiesented a decrease of 6/o from May 1959. The May decline was accounted for primarily by the housing sector of construction.

"Housing contracts have been running well below 1959 le-vels," Dodge said, "and the May figures give no indication of the pick-up which should result fiom ealier money. Conditions in the m.oney markets are not as tight as they have been, but this slight easing has not yet been reflectedio any great extent in the mortgage market or in housing coritracts. Some improvement in the housing picture ihould show up in the next few months, however."

_

\4uy contracts for residential buildings, according to the Dodge figures, were down 13/o f.rom May of last year in dollar volume, and down 17/o in number of dwelling units covered.

Contact totals for the major categories in percentage changes from May, 1959, showed building, $1,452,872,000, down l3/o. Cumulative the first five months of 1960 showed residential 524,000, down 14Vo.

NAHB Officiols Meet ot Tqhoe

May, with residential totals for at $6,120,-

Washington, D.C.-Officers and leadipg builder members of the National Association of Home Builders and officials of firms in the building rnaterials field met informally at Lake Tahoe on the California-Nevada border. Iune 2l-23. Martin L. Bartling, Jr., of Knoxville, Tenn., piesident of NAHB, said, "We canvassed the new research and product developments, marketing, and how to improve sources of private financing to foster home ownership."

"It is hoped that the Lake Tahoe meeting will be the first in a series of similar meetings," Bartling added.

$irectSh.ipmentr --- 9i, --- Ffu" --- -lloll.io#andSpe"ial$etail

7155 TETEGRAPH ROAD tOS ANGETES 22, CAUFIORNIA lmoNTEBEltOl

Stqte Forestry Boord Airs Vitol Motfers or April 2l-22 Session

A regular meeting of the California State Board of Forestry was held on June 10 in Santa Paula. The Board reviewed forest, range, and watershed protection problems of Ventura, Santa Barbara, and San Luis Obispo counties and the Los Padres National Forest.

On .June 8 and 9 the Board took a two-day field trip through the area to see brush-range improvement studies, private range improvement projects, a Public Law 566 (small watershed) project, the Associated Insectory, reservoir and dam sites, and erosion problems resulting from wildfires.

the South Sierra.Pine District Forest Practice Rules which were adopted on a 120-day emergency basis during its reg- ular February meeting. Reports from the Editorial committee on Publication of Range Improvement Bulletin, and from State Forester Francis H. Raymond on communications and other matters, followed the hearing. A hearing for adoption of amendments to the North Sierra Pine District Forest Practice Rules was also scheduled.

After the California Forest Pest Control Action Council reported on insect conditions which are expected to kill two billion board feet of standing timber du-ring the current year, the Board gave consideration for approval of the State Forester's Declaration of Zones of Forest Insect Infestation in the Harrison Gulch-Weaverville area, the McCloud area, the Mother Lode area, and the Shaver Lake area.

The April 22 session considered reports concerning United States Forest Service, a request from the Arcata Redwood Compiny of Humboldt County for an alternate forest practice plan, and discussed the dates for the coast and inland deer season.

Before the meeting was adjourned, the 75th anniversary of the creation of the California State Board of Forestrv was recognized.

The California State Board of Forestry met in regular session, February 25 and. 26, in the Hearing room, State Personnel Board building, Sth and Capitol avenue, Sacramento. Consideration was given for approval of the State Forester's Declaration of Zones of Forest Insect Infestation in the Burney-Hat Creek area of Shasta and Lassen counties and the Miami-Bass Lake area of Marioosa and Fresno counties, to allow State funds to be expended in controlling tree-killing insects within the declared zones. Timber losses from forest insects are expected to reach two billion board feet this year. There is no known method of reducing this loss but prompt action by foresters may prevent epidemic insect outbreaks from spreading.

Consideration was also given to the emergency adoption of amendments to the rules which regulate timber harvesting in the South Sierra Forest District. Adoption of these amendments will affect about 150 active timber operators working in 23 counties. The area involved is roughly from Highway 40 on the north to the southern border of the State and from Highway 99 on the west to the eastern boundarv of the State.

Other'items on the agenda included a report from the Range Improvement Advisory committee, a report on the status of the Division of Forestry budget, and appointments to the Range Improvement Advisory committee.

The Board reviewed proposed amendments to the North Sierra Forest Practice rules. Changes in these regulations will apply to almost 400 active timber operators working in 11 counties between Highway 40 and Oregon and from the

State Board of Forestry met in regulag 2l and 22, in Sacramento. The Board coni for permanent adoption of amendments to QUALIIY. . WHITE FIR SPRUCE PINE

aa Oceqn Center Building I lO Wesr Oceqn Boulevcrd long Beoch 2, Colifornio SPruce 5-3409 HEmlock 6-5249 TWX: rB so2e

cAtt EXC|US|VE 2959 CARLSEN REPRESENTATTVE : l ;::ii::T,jil#l-::"1"^1"-* ""' SfREEf, OAKTAND 2 . ANdover l-7260

ll BIG REASOI|S whv you shoutd sefecr -

wM

' Hollow-Core Doors

o Nylon Roller Metol Drower Guides

' Hidden Dove-Tqil Drower Joinls

' Select White Birch

' Compleiely Enclosed Cobinets

' Pre-Finished or Unftnished

' Competitive Prices

' Excellent Croflsmonship

' Quolity Control

Disfribuforships Avoiloble in Californio ond Wesfern Stotes

' Itltodulor Units for Every Purpose

' For New Conslruction or Remodeling

READY IU|AID ](ITGHENS. T]f(g.

Sacramento River to Nevada. Time and olace were set the South of the pro-

for public hearings for permanent adoption of Sierra Forest Practice rules and for adoption posed North Sierra Forest Practice rules.

Hedlund Consolidotes Boy Areo Sqles Into Sqcrqmenlo Heodquolters

The Palo Alto sales office of Hedlund Lumber Sales. Inc.. was consolidated into Hedlund's Sacramento headquarters on July 1. Company offrcials also announced the transfer of Knute Weidman, former manager of the Palo Alto office, to Sacramento, where he will continue to service his same accounts.

Customers of Hedlund's Palo Alto office are invited to call SacramentoGArden 8-X)20, collect, regarding inquiries and orders.

Perry Adcox ro B & M Lumber Co.

Well-known Mendocino County lumberman, Perry Adcox, joined the staff of B&M Lumber Company on July 1 and will be working with Pete Stearn in B&M's buyingselling office at Ukiah. Originally located in Ukiah, where he worked for the Crawford Lumber organization, Adcox had been with Ward & Knapp for the past two years.

Williomson in Wood Gonversion Sqles

John A. Williamson II has been appointed a building products salesman for Wood Conversion Company in the San Francisco territory. He will replace C. W. Clark. Williamson is a graduate of Washington & Lee and had been employed by the Reynolds Metals Company in San Francisco.

NRTDA Materials-Handling Committee Adopts "Unit Standardization Program"

The Materials Handling committee of the National Retail Lumber I)ealers Association has adopted a "unit standardization program" to make lumber and other building products more easily handled and shipped. The program will be taken to the manufacturers, wholesalers, railroads and truckers to aid in lowering costs of materials handling.

The basic unit for lumber shipments under the program is 48 inches wide and 45 to 48 inches high. The 3-inch variation in height is to allow manufacturers leeway when unitizing products that do not multiply out at an even 48 inches. Products which do not lend themselves to the exact 48-inch width requirement may be packaged in multiples that come nearest the recommended width. Length of units will, of course, vary. Ffowever, it is recommended that only one length be combined in any one unit.

SAIIFORD . LUSSIER, IIIC.

The committee has standardized gypsum products in a 48'inch wide by 3O-inch high unit. Standardized units for sheathing, roofing, siding and asbestos products are currently being developed. Eventually, standardized units will be announced, for each product handled through retail lurnber and building materials dealers.

The standard unit program will allow better space utilization in dealers' yards and make more efficient use of rail and over-the-road carrier space, as the units are adapted to all types of rail equipment and trucking equipment which normally handles building products.

The unitization program will also aid dealers in making a more efficient conversion from manual to mechanical handling methods and allow dealers now using mechanical equipment to handle the greater portion of their volume mechanicallv. :cnanlcally.

Another benefit derived from the 48-inch

Another by 48-inch unit will be elimination of the present bottleneci at seaports where lumber often must be re-unitized for shioment overseas.

Ernie Bocon Joins Neimon-Reed to Rein Wholesole Plywood-Ponel Scrles

E. H. "Ernie" Bacon, formerly of San Francisco and the Bay area, has joined the stafi of Neiman-Reecl Lumber Company, Van Nuys, announce Bob Neiman and Bob Reed, executives of the lumber distributing concern. "Ernie will head up our Plyu,ood and Panel division for wholesale distribution and will be responsible for both procurement and sales," said Bob Reed.

Ernie Bacon started his lumber career with Dant & Russell Sales Corp. in the Bay area. He rapidly advanced to the post of general manag'er, u'hich he held for 18 years with headquarters in San Francisco. He later became identified with Fairhurst Lumber Company of California, the Industrial Plywood Corporation division, as sales manager. He held that post until he assumed his new position this June with Neiman-Reed.

Bacon has a complete background in plywood and lumber, from production to sales and shipping. He will be in complete charge of the nerv department and rvill concentrate on distribution to retail lumber dealers. it was said.

L.A. fssues 5,544 June Building Permits

A total ol 5,544 building permits rvas issued last month by the city. In June 1959, the department reported 5,952 permits valued at $54,791,353. San Fernando Valley continued to lead the city with 2,433 permits last month, valued at $26,813,495.

Lomita led $5.260,040. La

all cour.rty offices in permit valuatiorr, with Puente wds second with $4.398.815.

Show 'em - qnd You'll Sell h!

Show it in use, and you'll sell a product more easily.

The Brooks Lumber Co., Safford, Ariz., recently sitted tts new store buikling u{th Masonite Bidgegroove and Rldgellne. Several house sldlng jobs have been sold as a result of the lnstallatlon, the dealer reported.

Model for Two House Fomilies Set for L.A. Home Show

A model home designed specifically for the two-house family market will be exhibited during the Los Angeles Home Show, August 4-14, Sports Arena, announces managing director Carl Kraatz.

G. E. Strawbridge of Homestead Supplies, Inc., Banning, Calif., reports the house, called "Leisure Lodge," will cost under $3,500. His company will construct the 528-sq. ft. model in connection with the Douglas Fir Plywood Assn. of Tacoma, Wash. Designed by architect George Matsumoto, the house will .be in the center of the Sports Arena with a trout stream running past its door.

Intended to appeal to the family with an income of $7,000 yearly or more, the "Leisure Lodge" carr be to}/o financed on approved credit. A unique feature is its completely separate living and sleeping areas. This sloping-roofed, large outdoor-decked design will be available as a prefabricated shell for $3.395.

Sqn Bernqrdino Stcrrts Cleqrqnce Of 8OO Aged Buildings Annuolly

The San Bernardino City Building Department has undertaken a program to rid the city of 800 decrepit buildings annually. The building department initiated the city's new building code by ordering six San Bernardino property owners to repair, demolish or remove unsafe buildings.

Chief Building Inspector Ralph F. Spencer estimated there are 3,500 to 4,000 buildings in the city that should be torn down. In 1950 there were 6,000 substandard structures. Since then about 4,000 have been demolished. But, in the meantime, more buildings have become unfit.

Spencer said the newly established Board of Building Commissioners will aim first at aged btdldings along en-

TRUCK or RAIL DOUGTAS FIR

trances to the city. "Visitors get their first impression of the city when they use one of the entrances," Spencer said. "We want to make that imoression a better one."

The board also hopes to clean up entire blocks at a time. "When old buildings are torn down to make way for a new commercial building, we try to clean up the entire block," Spencer said.

ALIFO A SUGAR & WESTERN PINE AGENCY,fnc.

WANTED_

IDEAL OPPORTUNITY for Energetic Salesman. Salary plus comrnission offered by SoCal distributor of Interior Jambs and Door Frame stock. Both Pine & Fir in solid and finger-joint. WHOLESALE ONLY. Tops in service, quality and price. A sure-fire deal for right man. Interested parties send short resume of background.

Address Box C-3015, The California Lumber Merchant

108 West 6th St. Bldg., Roorir 5OB, Los Angcles 14, Calif.

LONG-ESTABLISHED and well-rated San Francisco wholesaler dcsires experienced lumber salesman with knowledge mostly of Inland species and rnills. Desire someone with Eastern customer relationships.

Address Box C-3011, The California Lurnber Merchant

lO8 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-POSITIONS WANTEDEXPERIENCED

ACCOUNTANT/and/or CREDIT MANAGER. 14 years vice-president in charge of accounting and credits for major redwood producer, handling their entire Insurance Program and analysis and purchase of Investment Securities. Employed past 4 years as credit manager for large S. F. Bay Area ietail yald. 30 years' experience in field with only 3 employers. Best references.

Address Box C-3014, The California Lumber Merchant

l0B West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED YARD MAN-Shipping clerk, Foreman; can tally, grade; know lifts, carriers; counterman and estimator. $nowledge of Hardware, Paint, Mouldings, Millwork. Now employed but seeks opportunity to usc wide experience. YOU name itl

Address Box C-3016, The California Lumber Merchant

108 Weet 6th St. Bldg., Room 508, Los Angeles 14, Calif.

RICCI & KRUSE tUfiIBER CO.

WHOI.ESAIE - JOBBING

Speciolizing in

Ponderoso ond Sugor

Gleor Fir ond Redwood

HAWES ST. & ARiASTRONG AVE.

SAN FR.ANCISCO 24

Mlssion 7-2575

LUMBERMAN, age 35, married, 15 years' experience in all phases of industry, wishes to relocate in Northern California. Presently in Pacific Northwest handling domestic and export buying. Good mill contacts in Wash., Ore. & NoCal. Excellent references.

Address Box C-3O13, The California Lumber Merchant 108 West 6th St. Bldg., trloom 508, Los Angeles f4, Cdif.

_CONNECTION WAIVTED_

Expanding Plywood Wholesale Firm, with warehouse in S. F. Area, requires constant supply. Can assume large percent of annual production on cash basis.

Address Box C-3012, The California Lumber Merchant 1@ West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-YARDS crnd SITE:S FOn SALE/LEASE-

2 to 5 Acres M2 on Santa Ana Freeway. Nice offices, Black-top, Storage sheds, Cut-up plant and Dry kiln. Adjacent to Custom mill and Trackage. Long or short-term lease. Phone: RAymond 3-3221 (Los Angeles).

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokers for over ,10 years o TWOHY LUMBER CO. 714 West Olympic Blvd., Los Angeles 15; Rlchmond $.87,t6

-EOTIIPMEM FOR SAI.L

Two complete Moore Dry Kilns, 50'long, 6O,O0d cap. Two 15-H,P. ball-bearing motors, 2 Moore Dry Kiln controllers, one SO-H.P. boiler, 30f rail, 6nned pipe, fans, blowerq etc. All for 93,000' CALL: AMherst G4383, Fresno; Calif.

Everyone Reods These Poges-Just like You

Coliforniq Lumber fifERCHANT-,ZE All Your Wonls Here

BUI1DERS

WTIHOtD ADHESIIIE

SEIS BASE. IRIM. THRESHOTDS . FURRITIG

Wilhout shims, onchors ond plugs SAYES IIA,IE AND /UONEY!

lor Aasrlor 31, Chioec 44 #t001

Mr. and Mrs. W. Bourdon, 2081 Monte Vista Drive, Vista, Calif., report that the former Bourdon Lumber Company, 76026 Hawthorne Blvd., Lawndalg, Calif., has been ilosed and the property sold to the California State Highway Division.

Hoo-Hoo-Ettes Adding New Clubs

It is reported that the Hoo-Hoo-Ette organization is presently preparing three new clubs to function as active groups. They would be Club No. 7 at Eureka, Calif.-; Clu-b No. I for the Peninsula division of San Francisco Club 3, and Club No. 9 at Redding, Calif.

... the all new "VENTAIRE"

Att DOORS ARE HOT PRESSED with Type 2 Ureo Resin qnd Belt Sonded. €ore conslruclion is qn qll-wood grid, with 29 horizontql Ribs qnd 2 coniinuous Verlicols, spocing between Ribs is 2V+". End rqils sre 2V2", Stiles sre lVq" qnd Lock Block qreq is 4x21". All doors qre guqrqnleed for one yeqr ogoinst delominqtion or defects in moteriql qnd workmonship, ond will be replcced lN THE WHIIE ONLY. Doors musl be properly hondled, slored qnd seqled. All doors qre monufqclured in complionce with oll Commerciql Stqndqrds requesfed.