CHICKAMAUGA CEDAR COMPANY, INC. .

WCIA Wins Ad Awords

The West Coast Lumbermen's Association has lvon two top awards in a nation-wide advertising coniest sponsored by National Advertising Agency Network, made on the physical appearance of advertising and literature among 446 American and Canadian entries. The winning advertising program was under the direction of Robert E. Mahaffay, advertising and promotion manager of the association.

Cole & Weber, Inc., Portland, Seattle and 'Iacoma advertising agency handling the west coast account, received the award on behalf of the WCLA. The award on physical appearance of advertising was based on the national advertising program. A different series of ads appears in architects and builders' p*rblications, farm, agricgltural and lumber trade magazines showing outstanding uses of lumber in new design and constructron.

The literature award was based on 11 pieces of promotional material sent to consumers, architects, builders, county agents and other special groups. Outstanding booklets were a 4-color, 24-page booklet on distinctive homes of lumber. West Coast hemlock and Douglas fir use books and a two-color grade guide acclaimed by architects as a boon to the profession. Other pieces were of the type used by retail lumber dealers throughout the country to promote lumber and encourage interest at both the retail and wholesale trade levels.

Gefz Bros. Promotes Pcrrker qnd Brown

Getz Bros. & Co,, pioneer San Francisco importers of hardwood plywood and lumber, has appointed Tom Parker director of procurement for import sales. Dick Brown, formerly servicing Northern California distributors, has been promoted to managei of import sales for Northern California and the Pacific Northwest.