MARQUART.WoLTE LUMBER C0MPAI|Y

DIRECT SHIPMENTS_

DIfGEtMAIllf SPRUGI o D0UGLAS flR o RDIIW00D and PIIfE

Roil or Truck-qnd-Troiler

Horoce Wolfe Sterling Wolfe

1680 Norlh Vine Slreet, Los Angeles 28, Colifornio

HOlfywood 4-7558

Pleqsqnt Hill Yord Puts on Cqrnivql

(Continued from Page 5)

2. In prornoting the shou', try to use other forms of advertising besides newspaper ar-rd shopping nen's. We feel that there are only certain types of customers rvho regularly read the "git'eaway" shoppers. Door-to-door seems good-

When 0rdering PtYW00D, remember . .

We Are Hoppy fo Serve You with GUARANTEED DFPA rilfh Pacitic l.r*t t q$I Assresates, Inc.

See us tor imporred Louqn, Birch o.nd Ash, foo.

TWX LA 1162 u.here possible (Pearson hired school boys to distribute his BMN and Carnival broadsides door-to-rloor). I)osters on telephone poles are of doubtful valne-especially l-here authorities remove them regrrlarly. o. l)on't try to make sales cluring the shou.. If the public thinks they are going to be backed into a corner and sold something, they rvill be hesitant about asking questions and looking at the displays. Don't make the people have to be lrresent tcr n'in the door prizes. Some have kids and u'ill resent your forcing them to be present to u'in. Notify them later of their rvinnings.

3. I'rovide lilenty of free parking space.

4. llave some type of police protection on the premises. Nfost police authorities agree that a uniforrned oflicer is enough of a deterrent to keeo au,av unfavorable elements.

DON'T : 1.

Provide some tvoe of amusement for the children. It rvill aliou' the adults to spend rnuch more time looking over the displays. Make sure that 1.6111 displayers have ACTION in their booths. Some kind of MOVI'-MENT. Peoole like to StrE SOIvIIITI{ING llnING PERFORNTED.

"It should l>e emphasizecl," Pearson further stated, "that our Carnival corrlcl not have been held rrithout the support of our suppliers rvho actually put the shon' on. All of our suppliers, to the man, did an outstanding job in presenting their oroducts. We had about 15 booths in all-and I think that more than that r,r.ould have only gone to confuse the public.

"In putting on a shorv such as otlrs," Pearson continued, "only the suppliers'lvho n'ill present INTERIISTING ANI) LIVE" displays should be chosen. If the shorv is to be a one-day affair, it rvould be good to have at least trvo representatives for each booth-since 8 hours is too much to ask any one person to sell to the public.

"It's just about impossible to cover all aspects of the venture here. I'd be more than willing to talk with anvone who might be interested in trying something like this," he concluded.

I'earson Lumber Company started operations in 1946,

I)rrrir-rg thc 1r115f llr e vclLrs. lhc r':Lrrl h:rs rlircctc<l its s:Llcs cll-ort to tlrc "rlr,-it r',trlsclf" rrrirl "r.:nr()(lcl" trlr(1c. 'l'lrc -\':Ir(l is ()\\'lrr:(l lrr--J rLcl< \\-. l't'tLrs,rrr, iorrncrl v u'ith ltcrluoorl ilrLrrrr[:Lctrrr-ers ('orrp:Ln_\'i]r I'iltslrrrrg. -f,,hrr Ir. l'r'irrs,,rr i: 11.,c nr:tn:tgt'r. I{ichlLrrl \\'. -f olrrsorr is:rssislttrt l)liur:lg-cr iur(l I [:Lrrv S. \\ ils,ir is tlre ii('c()tlntiurt.

Monrovio Home Building Booms

\lorrrr,r'irr. ( llif. -\n rrirsurgc irr r-csirltrtirLl hcrc u'rts rliscloscrl n ith thc liclrrtr:Lr,r' lrrriltlirrg.l-1 rrcn'horrrrs \\'rrc st:rrte(1, thc highcst 1ot:Ll in c()ltstl.tl('tt()n tot:rls n lrcrr Iila.ll_\' ,\'citf \.

FIR PTYWEAVE ldeol Do-ll-Yourself iiem. 4'x8' ponels combine beoutiful iexture wiih scuft-resistqnt surfqce. Con be insiolled right over old wolls.

Rcrte-Position wanted $2.00 per colurnn inch

All others, $3.00 per column inch

Cloeing dctee lor copy, 5tb aud 20th