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N-AWIA Hecrrs West €oqst Tolk

(Continued from Page 8) recent weeks w,ere dollars under what they could be replaced for at the mill direct.

C)ur only poir-rt here is that in the efforts of manv tcr buy or sell clirect. some are often blind to the fact that the r,r'holesaler is, in many instances, their best and most proiitable distribution channel. This applies to both Eastern and \\restern u'holesalers.

The vear of 1956 hacl some memorable events. It u'ill certainly be remembered as the one of big mergers. International Paper u'ith Long-Bell, Georgia-I'acific u'ith Coos Bay Lumber Co., Simpson rvith N{ & NI, Weyerhaeuser t'ith Woodard Lumber Co., St. Regis Paper u'ith St. Paul & Tacoma and J. Neils are ferv of the largest. The distribution job must sti1l be performed for these merged companies, and although large companies can possiltlv absorb the u,holeszrle functions they cannot avoid them.

One of the most energetio steps ever taken toward modernizing the merchandising of lumber came in 1956 when the West Coast Lumbermen's Association introduced new names for their lumber under Grade Rule f 15. Even the old-timers are using the new names, so ttre program must be a success, Serr-ice Ordcr 910 u,as both born and buried in 1956, but rtill not soon be forgotten lty some u.holesalers. The 3.\" board hassle is still rvith us.

C)ne item of neu's that has not receir.ed too much oublicity yet is of import.rnce t() all of us. The state of Oregon last year cut one billion ltoar<l feet less timber than in 1955. If this market keeps up, the sustained yield program rvill get a healthy shot in the arm.