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gram his company has underway to supply materials handling equipment for western markets at the opening of a new industrial truck factory sales and service branch in Los Angeles, June 5. The expenditure is being made, he said, in anticipation of a 150/o increase in the demand for Yale materials handling equipment .in the west by the end of 1965.

The major portion of the expansion cost, Dean stated, is for the new Yale manufacturing plant at San Leandro, California, which recently turned out its first productionline lift trucks. The new plant will also serve as a major parts depot for the eleven western states and will also produce a fine of bulk materials handling equipment.

The new plant is the sole manufacturing site for the new Yale G-3 series of industrial trucks in capacities from 15,000 to 20,000 pounds, which were shown for the first time in the west in conjunction with the Los Angeles branch opening.

The second major project in the western expansion was the construction of the nell' Los Angeles branch giving the company factory representation in Southern California. He said the investment of $325,000 by Yale will bring the ultimate in service to Los Angeles, Orange, Riverside, San Bernardino, Inyo, Ventura, Santa Barbara and San Luis Obispo counties.

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The facility is housed in a _new 12,000-square foot building which can be readily expanded as demand warrants. Dean stated that an installation of this nature was n€cessary since Los Angeles represents the world's second largest industrial trick mar-ket and "has not yet approached its industrial potential."

Yale representation in the west generally has been doubled in the past 1O months. Four new franchise represen- tative outlets have been created and two sub-bianches added to the company's San Francisco operation, he said. In addition, he added, representation in established territories in the Northwest and Rocky Mountain states has been strengthened.

Dean pointed out that lift-truck use will continue to grow with the spread of automation. By virtue of the Yale & Towne expansion program in the west, he concluded, "Yale is now in a position second to none to handle the challenge of the present and future western expansion of industry."