The Only POSTTM Woy to DECAY & TERMITE PREVENTION

PRESSURE.TREATED LUMBER IS YOUR INSURANCE

Show the public with Wsrren Blue*

Pressure -f reqted Lvmber ]hot you ds s lumber dealer o,re vitqlly interested in safeguarding your iuture and yovr cusfome r' s inv es] ment.

*ln combination wilh chromaled zinc arsenste-approved by city, cot,tnly, stote ond Federal specificotions.

Tully Opens Redding Office For F. L. Heqrin, Lumber

New offices in Redding, California, have bcen opencd b1' F. L. Hcarin, Lumber of Medford, Oregon, to handle procurement and saies for nationu'ide clistribution, and also to secure a steacly flow of pine for the Southern California market u'hich is handlccl through the Herb Meier Lumber Companv of Arcadia.

G. R. "Jeff" Tully, veteran west coast lumberman formelll' lr'ith various rvell-known concerns, has been nanred -anog."- of this new office which will fill an important link in the lfearinN'Ieier wholesale clistribution chain. Tully has been identifiecl in lvood products production and sales for-over four clecades. He is familiar throughout tl-re northern rnill area in direct mill salcs. His job of procuring pine and various species of Pacific Coast woods will be just a "dish of tea" to Jeff becausc he has cruised this district for many vears.

"With the opening of tl-re Redding offices we have established a direct leased-line teletvpe lr'hich will assure our dealcr crrs-

The Above Brond, Plus the Worren Blue Color, is Your Assuronce of Moximum Proleclion

_WE RECEIVE BY WATER, RAII OR TRUCK_ -NO ORDER TOO TARGE OR TOO SMATLFor Better Service dnd

Coralite will sell its advantages to nearly a quarter-million Western families in the September issue of SUNSET. The ad is aimed at BOTH BIG MARKETS: new builders, and those adding on or remodeling. You know the proven influence of SUNSET, so prepare now for "calls for Coralite"! lt's a profit item for you-low initial stocking cost, minimum job servicing, and generous mark-up. plus approval of leading architects and builders.

CAIL FOR CORATITE DISPTAY EOARD

Phone N0W for your personalized Display Board of Gotalite and Coralether color sample chips-each chip backed up with your own

C0RALITE o GORALEIHER o DECORA

Adhesives o Aluminum & Color Matched Moldings r Hardboards Insulation & Acoustical Materials o Underlayments o Plastic Laminates tomers a steady and unlimited source of supply," said Herb Meier of the Southern California wholesale concern. "Although rve distribute all species of west coast products, we shall lean heavily to pine from the Redding area," he said.

Hqrdwood Shorr Course in L.A. tvly 29

The National Hardwood Lumber Assn. reports that a oneweek, and possibly two-week, short course in lumber grading will be held in Los Angeles starting the week of July 29. L. C. Nicely, the recently retired director of the NHLA's Inspection Training School, will handle the instruction.

Buenc Pqrk to Get Industry Trqct

Buena Park, Calif.-The City Planning Comrnission has approved plans for the first industrial subdivision here. The Federated Land Co. plans to develop 21 acres into 17 lots at Dale and Whitaker avenues near the Fullerton airport.

Jor Tlnnv-WnousAtE Luilsrn Wholesole ond Commission

Representin.g some of the best mills in the couniry, olso wholesqle conneclions.

From my vqrious sources' I cqn furnish onything thqt comes from q tree-IMPORTED or DOMESTIC

Ofiice: 670O South Alomedc Street I tos Angeles l, Cqlifornio I

Phone Collect: lUdlow l-O778 I

OAK, BEECH, ond MAPLE FLOORING Brcdley Unit Wood Block Flooring Higgins Lominoted Block Flooring Ook Threshold qnd Sill

Cedor Closet Lining Truck Body Lumber qnd 9okes

Wholesole Distribufors Told of Tremendous Remodeling Mqrkef

"Repair and modernization of all types of structures offers a tremendous rnarket roughly equal in sizc to new home building," Walter E. Hoadley, Jr., treasurer of the Arn-rstrong Cork Company, told building materials wholesalers at the tenth annual convention of *'holesale distributors of its products.

The cxpansion in fix-up work should help offset any possible further declines in new home building, he declared. The remodeling market, he went on to say, is worth major attention from building materials suppliers because the consumer typically buys in small quantities and wants both quality ancl special services.

"Is the builcling boom over--in the repair and modernization business? Here the answer can be categorically NO!" NIr. Hoadley then cited six reasons why he expectecl the remocleling rr-rarket to continue to grou'. He said that there r.vere 50 older homes for every new one to be built this year; that those orvners \vere under pressure from both neccssity and stylc obsolescence to repair interiors; that "do-it-yourself " u-as r,vell established; that many farnilies wr:rc forced to consicler expading present homes rather than buy nelv, higher-priced hornes; that money scarcity was less a problem ir-r modernization since a greater portion was done on a cash basis and, finally, that moclcrnization and repair conrpanit.s are being orgar.rized in several sections of the country to benefit frorn public interest in

"fix-up."

He cautioned the u'holesalers, "I tvould suggest that )rou pay less attention to confusing general business developrnents over thc months ahead, and much more attention to market and product trends in your own areas. Don't cxpect gcneral busincss either to stimulate or depress your inclividual business over the year aheacl. All of us u'ill be on our own rlore than ever throughout 1957."

Three new ceiling products wcre announced by J. O. Sampson, manager of the Lur.r"rber Dealcr Products departrnent. Textured Cushiontone, a fissured wood fiber acoustical ceiling material ar.rd two new pre-decoratecl ceiling tiles, callecl Starlitc and Diamond, were shorvn to the asser-nbly.

Armstrong President C. J. I3ackstrand told the audience that the buildirrg materials business offers great grorvth potentials for the years aheacl. He urged suppliers to investigatc the nelv opportunities that the rerlocleling market presents in their olvn afcas.

H. R Peck, vice-president and gcnerral manager of the company's building materials opcrations, discussed the grolr'th of Ar-nrstrong's lltrilding Products division over the past tcn years ancl the part the lr.l'rolesale clistributors playecl in achieving that growtir.

I)iscussing the clual role the typical lumber dealer plays in selling to both contractor and consumer markets, J. V. Jones, general sales manager of the Builcling Products division, said dealers r,l'ho elect to sell to consumers should emulatc tl-re clcalers who have adopted the successful merchandising techniques of other retail outlets. He pointetl out that lou' prices arc no gtrarantee of strfficient volume fron-r the consumcr tracle.

"Price is only one factor in attracting and trolding customers," he said. "The services a store offers are of at least as much importance."

Director of Advertising, Prornotion ancl Public Ilclations

Max Banzhaf outlined the marketing role played by building materials advertising. He said that there are three phases in building a market: the initial stage, the period of expansion and the final stage where the product has wide acceptance.

Dubs, [td. Sqntq Cruz Outing Attrqcfs Record Turnout

Once again, the Dubs Ltd. annual outing at the Pasatiempo Golf & Country Club, Santa Cruz, proved an outstanding success in all departments. The weekend event, under the general direction of Hollis Jones, was held June 7-9 and attracted 82 golfing lumbermen and their ladies.

The excellent facilities at Pasatiempo were arranged through Sam Nigh, Hebbron-Nigh Lumber Co., who was also official host for the affair. In addition to Jones, Nigh and Dubs President Gran Geisert, other official greeters included Bill Johnson, in charge of entertainment, and George Monnier, dispenser of golf prizes.

Prizes, which were presented after dinner and evening of dancing, were awarded to practically ment players but the highlights of the contest lows: prior to an all tournaran as fol- lWhen your custorners ask for Redwood it's besause they want Redwood's distinctive qualities. When you sell them NOYO brand they get Redwood at its best. For Union Lumbet Company has unmatched modernized milling facilities and perpetual timber supplg backed by nearly threequarters of a century's "know how."

First Flight, first to fourth low nets-Art Bond (68), Pat Kennedy (69), Jim Maher (70), and Eli Destruel (71). Second Flight, first to fourth low nets-Jack Crane (63), Wendell Paquette (65), with Ben Ward and Charlie Beacom tied at 67 ; in the Ladies Flight, it was Mmes. Bob Schenck, Jim Laier, Gran Geisert and Fred Ziese in that order.

The longest drive on the lirst hole award was copped by Chet Dennis and the low gross for the afternoon was won handily by Ernie Pieper.

The next Dubs get-together will be held Friday, July 19, at the San Tose Golf & Countrv Club. with Leo Cheim host. This meeting #itl be devoted to ihe annual election of officers and a tribute to outgoing President Gran Geisert.

When you order- o Gertified Dry o VG & FG Stock

. All Potterns o lUlouldings

Redwood's most desirable qualities fulfll your expectations.

ftIIXED GARS

CarefulQ assembled. cafs meart economical and danage-free unloading-Aeep true "once a Noyo Dealer -alanlsJ'

Hull Bros. Lumber Compony Opens Self-Service Deporlment ot Gonogo Pork Yord

\Arally Hull, manager of the Hull Bros. Lumber Company yard at Canoga Park, Calif., has recently opened a new self-service lumber deoartment for the customers u'ho desire Drecut sizes in lumber and plyu'ood at fhe retail yard at 7030 Canoga Ave. The young dealer believes the yard's latest innovation rt'ill speed up service to the patrons rvith limited or specific neecls. The neu' self-service u'ill also eliminate waiting for a clerk and gives the home handyman the kick of selecting his orvn pieces of materials.

All lumber in the nerv deoartment will be priced lry thc piece and plainly marked, young Hull said.

Nolv in its 35th year of operation in Los Angeles, Flull Rros. iumber Co. opened the Canoga Park yard four years ago to serve the population of the expar.rding u'est San liernanclo valley.

"We have always tried to pace our business operation with the needs and desires of the individual. whether he is a do-it-yourselfer or a contractor-large or small," Wally Hull says. "Improved service is always our goal."

Thenelv self-service clepartment nrakes availalrle Drecrlt materials in all sizes, including plyrvoods, hardrvoods, scallop molcling, picture-frame molding, and building nraterizrls such as hardboards, and bulletin l-roards. as t'ell as oaint. hardrvare and tools. The 1'arcl features complete lnn-rber inven- tories for all needs from house-building to precut fencing.

George Schmidt, left, and Mel Nichols assist Jim White, assistant manager, in hanging the new Self-Service Dept. sign-of-thetimes at the Canoga Park yard of the Hull Bros. Lumber Co.