'He Thinks We're Overselling

We t&rink and talk and write so much about Selling that a thought on the other side of the question is stimulating.

Thomas Dreier, in his delightful little magazine, "The Vagabond," prints such a thought. He quotes R. R. Updegraff, who tells about a manufac.turer who retired from business and then took a leisurely trip around the world. He told his son:

"'We Americans are thinking too much in terms of the immediate present. We act as if the world is about to end, and we must extract all the profit we can in a hurry. One afternoon in Java, I found the answer. I was idly watching the endless stream of natives on on€ of the roads in the interior of the island. Pole-bearers toting their loads, women carrying baskets of produce balanced on their hoads, men

Now You Know -

Many shaky risks are included among low-cost home owners, a study reported in The Wall Street Journal recently shows. A Southern California credit bureau made a special survey, found 20 of 30 homeowners in one tract couldn't pass its minimum standards. Credit experts elsewhere agree lots of low-income families are "over their heads" in mortgage debt, the newspaper said. One credit man explained: "Speculative builders, over-anxious to sell new homes, persuade some credit agencies to approve doubtful risks. Lenders often are lenient in granting mortgages with VA and FHA guarantees." The Southern California survey showed that among the poor credit risks were six hom€owners who had previously gone into bankruptcy, six others who had been convicted of felonies. leading sheep and goats, lumbering ox-carts, all on the way to market, with motor cars and bicycles weaving in and out.

"And it all came to me that life flows on century after century, all over the world. Human stomachs don't stay full. Human wants don't stay satisfied. Human needs never cease, never decrease. Why should businessmen ever take a short view? This feeling grew on me as I went on around the world-this sense of the endlessness of human needs and wants. Not just today, but all the years ahead. I got to thinking of the wild business scramble I'd left behind me in America. All the terrific pressure for tomorrow morning's business-and the lack of confidence in next year. I couldn't shake off my wonderment at this situation in so rich a country as ours."

Don't you, dear reader, feel there is a lot of wisdom in his remarks?

VAGABOND EDITOR,IATS

(Continued from Page 6) was heard to remark: "The trouble with. this place is tihat I always oversell myself." She spoke the truth. The cleverest salesman that ever stood back of a grocery qtore counter could never sell the average shopper the amount of stu,ff he will buy when turned loose by himself among the ofierings in a modern *t0",. * n *

The basic weakness that will eventually destroy Communism, is lack of spirituality-1""p of religion. A great nation of athiests seems impossible. The basic principle of sueh a society must needs be selfis&rness, and from such a

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