Suppliers Bock Pleqsont Hill Decrler in Stoging

Ycrrd-Mcrde 'Ccrrnivcrl' Drqwing 2,OOO for $600

^ On S_unday, \{1y 5, the Pearson Lumber Companv at Pleasant Hill, California, staged a first annual Do-It-Yourself "Carnival" at its Hookston Road- yaid. Blessed by go'od r.veather' and pre-show plan- ning, the event attracted more than 2,000 homertrvners interested in learning the latest "do's and don'ts" of do-it-yourself. Some 15 Pearson Lumber suppliers put their backs behind-the event by entering booths a_nd sending in company personnel to help Peaison salisfy the knowledge-hungry crorvd. In addition to the numerous product displays and demonstrations, more than 60 door prizes donated by the 10-year-old llrrn :rrrtl its sul,plicrs \\'erc auar,lerl rluring thc day.

In llreparatiou for the show', the compan_r-constnrctecl Co..'l'aylt>r ancl Art Plastics, llranran l,ipe anci Srrppl v, a I)ermallellt llatio display of I'ariotts matcrials u'hich coulr! Bestile Salcs Co., Strable Harrlg.ood Co., Ifasgnitc C1rrp.. bc userl in constructing a lratio and p:Ltio overheacl. Also ancl I)utch P,or- I'aints. Ir.r acldition,:rncl ih.,,1g| the courcrrnstntcted \vas a 1)ermanent fencc exhilrit displaying more 1q5-1' ,,f ['eirsi-C,,la. a child's merry-g()-rouncl iidcle<l to the than 1,3 popular fertcing clesigns. ln both of these displays, enjovment oI thc chilclren-as 1.e1[aj to the carnir':rl thclre the ditlcrerrt t)Pes of m:tterials n'ere coded l'ith nrrmbers 9i the shol'. u'hich referred to an over-all cost chart making itpossible

During the show, some 1,000 balloons, free hats, free ior th.e.public to tell at a glancc the cost of the various yardstic[s, free plan books, free stain samples, and rnatcrials-ancl the total cost of the installation. reams of literaturi were distributed to those attending. . Ol. 9f. t-h. highlights of the show was a patio over- 'l'he shorv \\::rs prornoted throrrgh the cioor-to-cloor ilishead which was actually,constructed and dismantled tribution of l5.000tbroaclsicle brochirres, through ne\\-sl)aper while the public watched. At the conclusion of the arlvertising, an<l by tclephonc pole lrosters. show, the patio overhead was given away as a door Accorcliirg to John I.-. Pear,son, rrlar-rag". of the var<l. the prrze. idea of the do-it-yorrrself "Larnival" citlne ;rs a resrrit of ,_Some of- the suppliers taking _part in the shorv \verc: the r-ar,l beirrg cut olT from trallic by il ne\\r freervay n.hich \\restern l)oor and Sash Co., trfaclleath Hard'n-ood Co., rccently cut'ihrough the area. lle.sicles "re-locating" olci U. S. Pl1'l'ood

U. S.

Western Asbestos custonrirs. it u'as ih,rught that rL promotion such as this n'ould also bring nerv residents dorvn to the yarcl for the first time. Although a great deal of the benefit of the carnival nill undoubtedly be of an indirect nature, definite sales har-c beerr attributed to the Carnival itself, Pearson said. The total cost of the Carnival was approximately

Photos Nos, l. ond 3. cre closeups of rhe lo-yeor old Peorson Lumber Co. generol yord scene shown in Phoio 2. lr hos been cotering to the do-it-yourself lrqde for five yeors ond begon opening Sundoy mornings (os well os oll doy Soturdoys) then. No. l-oll inventory is depurtmentolized in 2-story shed; note the ponel sow for cut-to-order plywood. 3. During Contro Coslo county's hoi summer doys, yord,s procticol potio exhibir serves employes ond customers well.4, Deoler Peorson holds noils pockoged by yord help or slock times; sign shows method of morking dry stock for lengths designoted by color tqgs. 5. Jim Pockmon, Peorson customer, with boot he builr from DFPA plons. 5. The polio overheod disploy shows fencing, eoch section of difierent design ond moleriol; numbers refer fo cost chort. pricing in sq. Ii. 7. Peorson "Potio Menu" prices per sq, ft. the overheod section, lists lolol frqmework ond covering cost of disploy for customer's job. 8. John Peorson ogoin, by port of new fencing disploy in yord. lt shows l8 coded designs; code refers lo cosl chort which prices per running foot in 4, 5 or 5-fr.

HOW ONE DEATER STAGED A DO-IT.YOURSETF CARNIVAT

l. PEARSON TUMBER CO. Employee Bill Arp helps the kids on the soft-drink merry-go-round; equipmenl odded lofs to Cornivql theme throuqh courtesy of Pepsi-Colo. 2. Formico booth wos monned by Poul Fitzgerold of Western Asbestos qnd Jock Clipper of Formico. 3. More thqn 2,000 regulor ond would-be customers of the lumberyord qttended the one-doy evenl. 4. Weslern Door & Sosh Co. showed its sliding poiio door ond qfuminum sosh line; lhofs "Zook" Todd (white shirt on the lefr) showing door. ond Hollis Jones (whire shirt) on right, with collor turned up on sunburned neck. 5. Peorson's PAR Sroin booth; yord gove free somples to eoch Gustomer. with yord's own George Johnson doing duty qt the stoll. 5. The yord's Cornivql-Circus even sported on "elephont" (compliments of MocBeoth Hordwood Co.), ond rhot's Bill MocBeoth in person with cqrnivol hor to left. 7. Awning disploy hod Floyd Schleimer of Schleimer Ptoducls showing fhe folks "how-to-do-it." The Bestile booth courtesy of Bestile Soles Co. ond Andy Word. 8. The yord's Noil-pounding Booth wos c populor ploce wh ere lhe customers could win f ree hots, free somples. free yordsticks ond free plon rbooks.

9. The Sheetrock boorh, wiih John Hovord of U, S. Gypsum Co. showing o customer the roofing somples. I0. The Armstrong Cork Co. booth hod "Moose" Streeter poiniing out the tile boord to the shoulder trode; he broughr olong wife Mory Anne (with the white sun glosses). Yep! They oll hod o pleosont fime ol Peorson's in Pleosqnt Hill, Cqlifornio.

$600. This cost included labor for erecting portable srirrrmer edition of tire "Building \{aterial Nervs," it rvas booths (the booths were borrowed from one of the possible to achieve "free" distribution ()i the broaclsicle adlocal recreation districts), cost of labor for dismantling vertising the carnival. the booths, cost of a loud-speaker system, cost of paper Pearson attributes the major stlccess of the 1)r()m()tiot1 and printing of broadsides and telephone posters, news- tt-r his broaclsicle adr-ertisirrg. -\lth,,trgh rclativclv expcr.r,sive paper adveitising, and additional labor needed to man to print and distribute. he ieels that it nlore th:ur l)ai(l its thecarnival. - ()\\rl1 \\ray br. pin-pointing his erdt:ertising irrto thc ncNcr

The Carrrival lluclget also includerl the l'ages ()f a (1el)ut.v areas and tracts tr-here the rtrajor POrtiorl of his tl,.r-it-yotl1-sheriff, wh() \\r;rs ()n drltv rluring the length of the c:rrni\.al. sclf and "rcmoclel".tvpe business comes from.

Of this total of $(r00, ipltroxinratelv $150 rr'as returncd to I'eitrsott noted th:rt carnivals. home shttn,s and such u'ill the comlranv irr thc iorrn of donations bv major lurnber nattlr:tllv <lifier frorn.area to area depen(ling.upon _thc t1'1le suppliers. Thrrs the "orrt-of-1rocket" cost of the czrrnival \\'as ()f trade, \'ar(l c()nclitions. ancl type of materials. llou'cvcr, in the neighlrorhood of $-150. Not inclrrcled in this estillr:rte, here arc s()nle ilr-rl)()rtant do's and don'ts \\,hicil becatrte cr,ihog'er.er, \\'aS the c()St ()f .printins and distriltutinq the regu- tlent to l'earsot.t follorving the I'entttre-and \\:e (ltlote: 1ar issue of the comlxrnr,'s "Rrrilcling X'fatcrial Ne\\,s." DO: 1. If the sl.rol- is to ltc held outdoors, as this one

This paper, which does an €xtraordinarv job of ex- \\-as, l)c sttre of the rvcather. Wc schcclulccl the plaining do-it-yourself projects, their "packaged" cost Carnival on X{ay .5, thinking $'e \\-ould ha\-e and finincing, is regularly put out twice a year and g()o(1 \\'cilther-tlnd \\'e did. Hotvever, it rained covers just about every imiginable type of home im- tu,o <lay:s lreforc the shorv and t\\-o da1's after provement and maintenance project. the shor'v.

By timing the carnival to cirincicle n'ith thc spring:incl (Continuc<l on I'age 60)

"When some men discharge an obligation," said Mark Twain, "you can hear the report for miles around."

You sometimes hear tnl ,J-Jrr. made that the greatest enemy of wood is fire. Not so. Dampness destroys many times more wood than does fire. It is the greatest enemy of wood. Not all wood, of course, for some woods laugh at moisture's destructive efforts. But the av€rage wood is much longer-lived if kept dry enough to prohibit the attacks of fungi. Notice how the wooden furniture in the home, regardless of species, continues free from rot indefinitely when kept inside and dry. The wooden sarcophagi and other wooden articles taken from old Egyptian tombs have been splendidly preserved for thousands of years. The dry, dark vaults kept the wood cf,remically unchanged and free from rot. Moral: When you are using a wood that is not immune to dampness, and in a spot where dampness may occurprotect it in the most intelligent manner possible.

An American traveler in Portugal, many years ago, reported seeing this bit of philosophy posted on the edge of a public forest: "Ye who pass by and raise your hand against me, &tearken ere you harm me. I am the heat of your hearth on the cold winter nights; the friendly shade screening you from the summer sun; my fruits are refreshing draughts quenching your thirst as you journey on; I am the plank that builds your &rouse; the board of your table; the bed on which you lie; the timber that builds your boat; I am the handle of your hoe; the door of your homestead; the wood of your cradle ; the shell of your coftn; I am the bread of kindness, and the flower of beauty. Ye who pass me by, listen to my prayer ! Harm me not !"

Arthur Brisbane, t.*o.r]"ial of other days, used to say that all an ambitious vvriter needed was a brain and a set of Shakespeare. ***

One of the finest compliments ever paid the British as a nation is to be found in Sir Walter Scott's wonderful book, "The Lady of the Lake" He writes of "the generous compassion which the English, more than any other nation, feel for the misfortunes of an honorable foe." From a Scot that is praise indeed. * >K {<

Compassion is a Christ-like characteristic at any time, and in any breast. But the compassion that finds expression in the hearts of warriors for an honorable foe deserves the praise of men and angels alike. Sir Walter could have sounded no finer praise an"it ,1",.*

In this column we wrote during the year 1941 : "A common and heart-shaking danger is bringing Americans ancl Britons closer together, and in the years and generations to come these English-speaking nations will be a power for

BY JACK DIONNE

good and a power for peace to a war-torn world." long run, in spite of temporary misunderstandings, words will very likely prove true.

In the those

They tell about a "Cajun" Frenchman in New Orleans who read in the papers that ttre French are having tough sledding in Africa and elsewhere and said it served them right; they should have stayed in Louisiana where they belong. ,< ,< *

"Morale," said a certain General James A. Ulie long years ago, "m€ans that a soldier thinks that his army is the best in the world, his regiment the best in the ?rmp his company the best in the regiment, his squad the best in the company, and that &re himself is the best dad-blamed soldier in the outfit." * {< *

And just the other day someone sent in a story that was printed in these columns during World War One. It was about the colored boy who said he would gladly join any part of the armed services except the cavalry. Asked why, he said: "De cavalry may be all right fo' some pupposes, but when dey sound de retreat and de time comes to leave, I don't want to be bothered wid no horse."

It is an interesting an""*t a-ani men who own their own homes are never destructionists. They build up, but never tear down. Therefore those who build the nation's homes are constructing a bulwark of indestructibility against those forces that bore from within.

The law of life i" tt. tai, ol nJoar"r". It was th,e Prophet Elijah who said: "ft is enough now, o&r Lord, take my life, for I am no better than my fathers.

The great thinker, Or. J.;"""n, said: "Life affords no greater pleasure than that of surmounting difficulties. He that labors in any great or laudable undertaking &ras his fatigues first supported by hope, and afterwards rewarded bY ioY." lk

Someone has well said that the reason the immortal statue, "The Thinker," shows a man sitting with his chin in his hand is that when you sit that way your hand holds your mouth shut and keeps you from disturbing your own thoug&rts by talking at the wrong time. ***

Tom Jefferson said that to gain leisure you must first earn wealth, but that once leisure is gained, more people use it in their pursuit of pleasure, than employ it in acquiringknowledge. * * *

A woman pushing a cart in a self-service grocery store, (Continued on Page 24)