California Lumber Merchant - July 1964

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COMPONENTS

TT'ALL COMPONENTS

ROCKPORT RED.D.WOOD SAUNA BATH

Precision milled to fit accurately and quickly, here is a new, most practical development: Rockport Red-D-\Wood interlocking post and panel components are now in production for quick assembly sauna baths, poolside dressing shelters and many other structures.

The famed Finnish sauna bath with its healthful relaxing effect is becoming increasingly popular. The trend is accelerating rapidly and we urge our dealer friends to get on the "band wagon" now with our factory precision-milled Red-D-Wood saunas.

ROCKPORT qnnounces A NEW PROFIT LINE for Lumber Merchants

YOU TAKE THE ORDER WE SFIIP IT FOR YOU

Your customer can build it in one day. It's precision pre-cut; needs no saw. Finest Rockport kiln-dried redwood throughout. Com' pact heating unit, thermostatically controlled, with safety fence and benches. Complete plans and instruction sheet supplied. Suggested retail price #99;, f.o.b. Cloverdale, California.

Famed in Finland for years, tbe saana bath utorks uonders for the butnan body, It's tbe magic aaay to attain cornplete relaxation, Also belps cornplexion and ueight control.

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FEATURES

ruLY, 1964 vol,.43 NO. r

REVEILLE TIME/64

COMEBACK TOWN, U,SA

DEALER CLEANS OUT STOCK

ARIZONA RETAILERS ANNUAL

CAPITOL CLUB HOLDS ANNUAL

CLM PLAN OF THE MONTH

FACT-PACKED N-AWLA MEET

DEVELOPMENTS AT WIC CONVENTION

TOUR FOR "DRY STANDARDS' ADVOCATE

RESEARCH PLAN FOR FAST-GROWINT} REDWOODS

NWC & HOO-HOO PUT HEADS TOGETHER

GAL'S CLUBS JOINT CONCAT

CABINET ASSN. HEARS UNION AIMS

ALUMINUM SIDING, ANYONE?

SECOND HOME MARKET KIT

CLASSIFIED

LETTERS

ADVERTISERS INDEX

BUYER'S GUIDE OBITUARIES

Publleher

A. D. Beu, Jr.

Managlng Erlltor

David Cutler

Ailvortlelng Proaluctlon

Jerry Hlckey

Clr@ulstlon

Andrea Sanders

Publleherr RoDr€sontatlvea

NOBTIITNN CAI.IIIONNIA

Max Cook. advertlslns and news. 420 Market Street, San Franclsco' calllornia 94111. Phone Yukon 2-4797.

SOUTIIENN CAIIT1ORNIA

OIe tt[&y. advertlsing and news, 412 West Sixth Street, Los Angeles. California 90014, Phone MAdlson 2-4S5 or MAdison 2-06?0.

PACIFIC NONTI{WEST Peto trlaner. advertislng and news. Terminal Sales Builqfns' Portl'and, Oregon 97205' Phone CApitol 7-4993.

Eilttoriol Offices

ilnBR"""o$h'T"'F"TI'$""FH'XFLfrT at liz wegt Sixth Street' Los $ilfrl'J""i r9i#!'T,'i'f39"'f; f$?ts iiv--Giit<iinta iumbqr Merchan-t' iic. Ftease-aodress all cor,respo-nd$S;iftr,lf;te,#il':{+sff't!

subscrlDtlon Rates-U.S., Cana-da' ilI-Jfi;d*ild t6iin -s.merica:- $4' tr4ffi?{.5',jE't'j.1Ti'?*

THE CALIFORNIA LUM. BER MERCHANT is an indep endent mag azi,ne Pub' Iished monthW for those members of the lumber and building matertals industries who neeil and' want factual, accurute neuts and '&n objecti,ae arua'lgsis of eaents and products of con' cern to them.

Decorated by Nature. ..lmproved by Man Lam-Loc Pecky Cedar owes its heritage to sunshine, water. and a tree fungus with an artistic sense of humor. Man takes it from there. Laminating to strengthen and insure against through pecks. Milling to straighten and create edge design. Sandblasting to remove fungus residue, if desired.

The designer then adds his talents. A dramatic entrance flanked by a natural setting for plants. Or perhaps a friendly acoustical wall for stereo, family or music room. A durable surface for high traffic commercial applications or a fascinating disclaimer for kitchen or bath. Mountain, beach and resort homes add their accolades to Lam-Loc Pecky Cedar. A com-

Sold exclusively through Lumber dealers, patible paint and stain holdiBg temperament offers unlimited opportunity for expression, with little or no maintenance. Excellent insulating characteristics make Lam-Loc Pecky Cedar a fitting companion for surf, snow or sand.

Sold By You Lam-Loc Pecky Cedar has been a good money-maker for many dealers throughout the West. It's a lumber product with specialty item mark-up, and one inventory goes both ways,. inside and out. At the same time Lam-Loc Pecky Cedar is promoted for you in consumer media and directly with decorators and architects, The surest way to get your share of this business is to have Lam-Loc Pecky Cedar on display. A new multiplex unit, which will fit-in with your existing display or stand on its own two feet, is yours for the asking.

Ed Fountain Lumber Gompany 6218 South Hooper Ave., Los Angeles l, California.

E CAN ALL appreciate the deep wisdom of the words that the writer William Saroyan puts in the mouth of one o{ his female characters in his book, The IIumarL

Cornedy. She is distinguishing between the works of the good and the bad man. She says, "The good man will seek to take the pains out of things; the evil man rvill drive pain deeper into things."

In a world *o." *r."r]"a *iaf, p"i" ,r-rur., "u". before in history, taking the pain out of things should be the magnificent ambition of all good men. Could you think o{ a more perfect mark at which to s[ee1-a philosophy that all good nren could approvethan taking the pain out o{ things?

One of the most ,r.*, U"r"."."U "r*t stories in the Bible takes a hard poke at the good doctors of that day' In Second Chronicles, we find these terse words concerning King Asa. "And Asa, in the thirty-ninth year of his reign, was diseased in his feet until his disease was exceedingly great: yet in his disease he sought not the Lord, but the physicians. And Asa slept with his fathers." However, the Bible says much worse things about the lawyers of that time. Maybe those two great professions were not so hot in those days, either.

More than t*o tttourjnd *"* "*", Diogenes, the wise man of Corinth, said that when children went wrong' parents were entirely to blame. It was written of him: "When a child swore, Diogenes slapped the father." The philosophy is still good, but who is going to do the slapping?

BY JACK DIONNE

The French philosopher, Montaigne, threw a nasty wisecrack. not quite as hot as that other genius of the same nation, Voltaire, but still very, very biting. For instance, in speaking about wealth, he once said: "lf you want to know what God thinks about money. take a look at most of the people he gives it to."

Some years back, someone wrote a very impressive article for one of the popular magazines on, "The Thunders of Silence." His philosophy wis that silence, properly handled, is a most powerful and useful weapon. John Selden, a {amous English jurist of three centuries back, had the same idea when he said that, "Wise men say nothing in dangerous times." Another French philosopher, La Rochefoucauld, said that "there is an eloquent silence which serves sometimes to approve, sometimes to condemn." And in Hamlet, Shakespeare says, "The rest is silence."

Henry s'ard Beecher ;". ; ""; *ul* r.i"na of the likewise' {amous agnostic and orator, Colonel Robert G' Ingersoll. They were both so broad-minded that they could discuss even religion without ill-wi]l, and both had a fine sense o{ humor that made the game of give-and-take that often went on between them very amusing. One day after hearing Ingersoll speak eloquently against Biblical philosophies, Beecher said to him, "Bob, i{ you had the job of making the world all over again, how would you improve on what the [,ord has done?" And Ingersoll said, "That's easy. I'd make health contagious instead o{ disease."

Frankness i, th" t.uJ"-"; "r" the American soldier. It is related that on the eve of the invasion of Germany, an o{Ecer made a little talk to his men. "Don't let it worry you if you feel scared," he said. "It's a natural way to feel under the circumstances. In fact, I might say that fear is a healthy condition for you to be in." And from the ranks came a voice that said' "Captain, you are looking at the healthiest soldier in the United States Army."

Vlctoria 9-3109

THornwall 2-2158

DO.IT{i ETT' PANS NG

Bruce.Ply paneling resists darnage during installation .. bal<ed-in Bruce finish vvon't chip, crack, or peel

The palentecl fln-ice baked-in finish helps l}-uce.Pl-v paneling build do-it-yourself sales.'l'hei.e is less clauger of darnage cluring inslallation, and the hanclsorrie finish stavs nerv-looking for vears witir a rlininlum of t'are. Llolor-nralched Fli'r-rr'e.Ply rnolclings. stain. ancl ltr-rtt-v sticks nrake ii, eas.y fbr anvone to clo a professionnl-lookir.rg lraneling.joll. Iror crln.rpletc infonrintiorr. t'ontat't vorrr l'lrur.e.Plv disti'ibLrtor'.

Paneling illustratecl is Bruce. Ply Driftwood Ash ancl grades available

Reveille Time 164

flVIR iJ00 lunrlrcrmen nt'arly srvamped v thc (.a-stlcrvootl Countrv Clrrb to t'elcbratt' the Anrrual lteveillt' sportsored bt' Oaklantl Hoo-Hoo (llub il9.

Half oI tht:m madc a t:ornltlett. dav ,rf it lrr- participating in eithcr lhc I)ubsTorrrrrarn('n[ or the Ilelcille Tournarnt-nt. l-roth of whit'h were nrn olT on (.astlcu'ood's grcat

"'Til"TiJteveille-Dul,s Tuurname.t uas once again chaired lry Jack Crane and Rob Macfie. hoth doing a masterful job of keeping tht: scorino straight. \{-inner oI the coveted 1ir:rpetual trophy was Ralph

\levt'r of Strahlc Lumber Co. Jack Hill won thc Lrng drive arvard antl l)on Kesselring walked ofi rvith the hole-in-one trophl'. Bill llavid-.on of Monterey shot a darnt'cl respt'r'tllrlr 71 to cayrture Ihc low gloss tlophr'.

ln the blind lrogcv Reveillt' 'fourrtanrt'nt it 'was a first plat:c tie betrvt't-n Jav Lutllou' antl IJob Haaf. Tom Corbett won set'otrd position and in third plact: it was a fivewa1' tie betwccn B. Brynsulson, Don Kesselring. Fran Heron, Lowell Hedding and Dick Kraft. In fourth position it rvas an-

(Continued on Page BB)

REVEILLE PH0T0 HIGHLIGHTS-(all identifications are from left to right) (1) Around the table arer Jack Crane, Charlie Beacom, Les Doddington, Jim Hendrick, Bob Bieleck, Frank Timmers, Pete Hurd, John Skov and Milt Cook. (2) Care to trade places with retailers Bob Meyer and Bruce Jacobsen? (3) Knute Weidman, Charlie Wilson, Ralph Lamon and Roger Schuyler. (4) Western Dry Kiln partners El Werthman and Dave Jones seem t0 agree that nicotine and tars look mighty attractive when offered by our roving cigarette gal. (5) This fearsome ninesome includes

Sam Eggars, Shelly Smith, Mert Rorison, Rolf Stolesen, Jack Favors, Zook Todd, Harry Anthony, Mark Kelley and Dave 0lmstead. (6) Bob Kilgore, Bob Strahle and Jerry Bonnington. (7) Gordon Davis, Ralph Ziese and Hollis Jones. (8) Harry Lyon, Shelly Smith and iack Favors. (9) Tournament chairmen "Crash" Macfie and Jack Crane with Roy Sjolund.

(10) Czars of Alameda Al Kelley and Bill Chatham.

(11) Our lovely cigarette gal gives a group of lumbermen the real low-down on the Surgeon General's Report. (12) Jim Fraser, Jack Higgins and John Lowe.

(13) Macf ie, Walt Hjort wearing "Crash" Macf ie's headgear, Rog Schuyler and Larry Hansen. (14) Joe Perry. (15) Ron Ward and Herb Sholin. (16) Larry Hansen and Walt Hiort. (17) Bill Bonnell, Bill Gilmore, Wendell Paquette and Earle Bender. (18) Confab at the registration table includes Bob Gerhart, Jack Koepf and Dave Jones. (19) Home Lumber boys 8-ob Jantzen and Walter Alvarez (right) with guest. 00) Ralph Bacon, Ralph Mannion and Joe Cortese. (21) Ev Lewis, Tom Jacobsen, Sr., and Joe Marenco. The dual-club event again drew a large attendance.

*.@ "l

f\RESCENT CITY. staggering back to \-/ its feet following the April tidal wave catastrophe, received a welcome economic boost when Miller Redwood Compan-v dedi' cated its new sawmill.

Described as the industry's most modern sawmill, Miller Redwood is creating hundreds of needed new jobs. The sawing of the first log marked the first step in a "sustained yield" program of harvesting redwoods from the Miller forest near Crescent City-"Comeback'Town, U.S.A."

Miller Redwood Company will be the lumber manu{acturing complex. Rellim Redwood Co. operates and manages the Redwood forest holdings in the Mill Creek Watershed. Both companies arc subsidiaries of the Stimson Lumber Company of Forest Grove, Oregon.

The new mill, according to the company

ProPosed, #8 Million ComPlex

Comeback Town, USA Gets Needed Boost

president, Harold A. Miller, is just the first phase in the planning for a unique products operation which, Miller said, "Will utilize all the products of the {orest-from bark to its basic chemicals."

Miller said that followine the sawrnill will come a planing mill. dry kiln facilities and plants to convert bark, chips, fiber and chemicals into marketable products the world needs. In all, an $8-million complex.

Vork force for the sawmill and its woods operation will initially total ll0 employees with a payroll of $768,000.00 annually. Production capability of the mill on a sustained-yield basis will he 90.000 board feet per day.

"We feel that the saws were started at Miller Iledwood during a time when it will help the area most."

Darrell

Schroeder, (Continued, on Page 94)

ARTISI'S VIEW 0F C0MPIEX superimposed on view of completed sawmill of the proposed $8 million forest products development. Construction on the planing mill has already been started. The land in the upper

right corner was logged sometime ago by its previous owner. Rellim Redwood Company which manages and oDerates forest lands has reforested this area adding to the new industry and the county tax base.

UNIOUE NEW R0SSER HEAI) dry mechanical barker was installed by Miller Redwood Co. at its sawmill near Crescent City. The barker was designed especially for the big, new forest products plant.

SEC0ND GR0WIH REDW00D TIMBER-Rellim Redwood Co. forester Dick Brown (left) inspects a grove of second growth Redwood trees. As older trees are cut, newer trees will become merchantable providing a sustained yield from the forest. Darrell H. Schroeder, general manager of Miller Redwood Co., holds a

plaque given by Harold A. Miller, right, president of the company. Schroeder declared that the compan.y would be a'permanent part of D,el Norte County if they are permitted to operate their timber holdings on a sustained yield basis which is more efficient for the company and better economically for th'e county.

Fi $l i€,

EGONOMICAL TO BUY... FASTER TO APPLY!

o Single wall construction (where code Permits)

No sheathing is necessary. No. 1 selected -grooved shakes fabricated into 8 and 4 foot lengths for convenience and speed.

o Nail only on studs

Shakes are electronically bonded to backer and you nail direct to the studs for a faster application.

o Exclusive self-aligning feature

Back of each panel is notched so that panels of EZ Ply arc self-aligning when applied. Saves time, looks better!

o 3 ply thickness

The face shakes are No. 1 Certigroove, all clear cedar shakes* second course a cross binder of plywood veneer and then the undercourse shingles. The best siding panel for texture and insulation on the market.

*(Also available factory primed or finished)

SAVE MONEY ON MATERIALS, LABOR AND FREIGHT, ORDER CARLOAD OR MIXED CARS WITH OTHER CEDAR SHINGLE AND SHAKE PRODUCTS

The second home market

has changed a lot lately. Are your selling methods up to date?

The second home market is not only bigger than it was a few years ago. lt's different. Has your sales sirategy kept up with these important changes?

1. The second home is no longer just a cabin. lt's aDt to be a substantial small house built for eventual retirement. So you're selling to older couples as well as young famiiies, and often through builders.

2. The size of the do-it-yourself market may have been exaggerated. So you'll get more business if you offer a complete package, including at least a structural shell and utilities.

3. Most prospects don't own a lot. So you need to tie-in with realtors and developers. Promote your model, but offer land, too.

4. The most successful promotions of

all involve comolete vacation-retirement communities, with recreation facilities. This way you can sell a lot, a house and a way of life.

American Plywood Association research has kept up with this changing market. The sales aids and plans in their Second Home Promotion Kit can help you get more of this profitable business-see coupon at right.

Dealer Cleans Ouf Stock With Wel l-Promoted Sale

Lumber & Builders Supply Company in the small town of Solana Beach, 22 miles above San Diego. every spring holds its justly famous semi-annual house-cleaning sale.

continued. Partner Al Childs added: "if anybody can buy at lower prices we'll give them double their money back.

This year they reported an increase of SOjb in drop-in cash sales over all other semi-annual sales.

Send

for the Plywood Second Home Promotion Kit. You'll get:

Second Home Market Guidecomplete, up-to-date manual on building and selling leisure homes. Practical pointers on financing. package sales of lot and house how to sell materials. kind of customers to look for. tested merchandising ideas. Lists sales aids available.

Second Home ldea Book-40 colorful pages of vacationhome ideas, designed to interest customers. Shows floor plans and artist's renderings for 18 vacation homes. Plans available for all. Kit has 25 books in self-selling box.

Construction Plans-sample plans for 18 popular vacation homes. Also, details on seven new compacts designed for the second home market by American Plywood Association and National Plan Service.

Sales Promotion Portfolio - contains advertising layouts, ad mats, radio commercials, direct mail and display ideas.

Display Materials - includes two window banners and an eye-catching mobile to sell the plywood second home idea.

Cost of the Second Home Promotion Kit is just $10. Send for yours today, or ask for more details-see coupon below.

AMERICAN PLYWOOD ASSOGIATION Tacoma, Washington 98401 (USA only)

E Please send me more information on your Second Home Promotion Kit.

E I enclose 910. Please send me the Second Home Promotion Kit.

During seven days in May this year more than 7000 builders, contractors and handymen came to buy and prove that good business practices bring the paying customer every time.

'fen thousand square feet of display area were completely renovated for the shoppers to choose from thousands of items for home improvement, new construction, hardware, lumber, paints, complete kitchens and the tools to apply the materials.

"We stock practically everything for the home owner," said co-owner Herschel Larrick. Jr. "We will either have it in stock or get it right now at the right price,o'he

This is no hit or miss promotion after 40 years of experience with the retail, contractor and builder trade.

Weeks of planning are spent on stock purchases, displays and the newspaper advertising program. Direct mail is also used to reach every home-owner in the north county area. Rainchecks are issued on any merchandise out of stock which can be replaced and the stafi is trained to handle every contingency.

And everything is stocked from soup to nuts. Details are left in the capable hands (Continued, on Page 95)

CL0SE AITENIIOiI T0 THE CUST0MER at the checkout center and everywhere else in the store marks Lumber & Builders Supply. Gordon Steck (center) is store manager. Tool dept. (top righU has good sales

record. Store layout has markedly effective display areas. Al Childs (right, center) with home improvement consultant Gerry Yagle. Other customer-operated sections are seen in the three lower photos.

by Masonite

Now, from the famous X-ninety family of siding products, comes Ruf-X-ninety, a rough-and-ready exterior product with a deep-textured rough-sawn surface that defies the elements and holds its rugged good looks through years of the roughest treatment. Check these features:

o prime-coated and back-sealed

o excellent weatherability

o exceptional dent resistance

o covers quickly and thoroughly with paint or stain

o outstanding workability

o cuts and nails easily

o no splits, splinters or craeks

You can see why Ruf-X-ninety siding will quickly gain builder and home-owner acceptance. It is distinctive, durable, inexpensive, Your loeal Masonite representative has more of the details. See him today, or contact Mbsonite Corporation, 2500 El Camino Real, Palo Alto, Calif. or 200 Mason'Way, City of Industry, Calif.

4G$ MASONITE shours the way

e ond X.ninety ore regislered lrodemorks of Mosonite Corporolion

Always look lor the "Masonite Man" trademark on the hardboard panels you buy: it 6ays this is genuine Masonite hardboard. lt's wood-made-better...made through the exclusive explosion process lor unequaled strength, smoothness and unilofmity.

Iluf-X-ninety is presently availablc only in Washington, ( )regon, Montana, Nevada, California, Arizona,Wyominq. Colorado, New Mcxico, Idaho, Utah, Al*ka and Hawail.

This is Ruf-X-ninety panel siding. Available in convenient panels (4'wide; Iengths ?, 8, 9 and 16') for use with batten strips.

This is Ruf-X-ninety grooved siding-grooves spaced vertically approximately 8" O.C. 4' panels in same lengths as ungrooved panels.

EiiA$!,."&*-.--.This is Ruf-X-ninety lap siding. 7 /16" thick, 12" wide and -----.t$*#d 16' lengths.

Arizona Retailer's Annual

A \\Fl.l. li\1.\\(.1.1) irrul rrr'll 'rg:rn-

1 r iz,.d llrullilnr of lr, lir ilir. [r.lrlrrlr.rl tlrt Arizona lit'ttril l,rrnrl,.'r' & lJrril,lt,r-. Srr1r1,lr {ssrr.'s llrrt,t. tlar \lar conr t'rrlion.

'l lr, artrrtrtrl Irrrnl,errrrt'rr'. ,rolf lorrlrrallr('nl ( amt' ofI tlre tt't, orr 'l'hursdav the

I ltlr at 7:30 a.nr. in lhe lrislr l'lagstafl morrtitrg uir lo -llttt Ih- ,,'rrtr'llliolr.

'['ht afternoon lrusiness st'ssions ht'artl four.1rt'akers arrrl a panel rlistrrssion worko\-er the industrv's t$ o nlost cliscusst'<l sulr jects:- l7/2" ltrml,cr anr'l u't,ocl promotion. in trtldition to talks on lrrrsines::men in politit s and the national assot'iation.

\ext rnorning, in addition tu usual convt'ntion lrusiners. tht' lirelv Arizona N'ood

(.ourrt il nret to plan Iurthtr' orr thcil t'flt't'tir t' lrlomoliorr campaign. 'l'lrt' a[tt'rrrrxrrr \\('lll l() [alk. orr ittt'rt'itserl uootl tt.t,irt Arizotta. ('onsl ru( li()lr t'st fotr strvitt'- t't-t',1it.. lrtrrl I)r'oql(':s irr .\rizonir liLr applai.ltl. Salulrlar. inolnirrg tht' r'ornnrittees lrxrk Iurrrs lt'porting orr thcir l)t'()gr('ss arttl attivitit's arrrl on rvJro harl lrt'r'rr t'lt'cterl irs the ncu ofli<.'ers. lioh Btrle oI Sc ottstlak' spoke at t[rt' aftt'rttoort sessiorr ort persutttrl der-eloprncrrt and salesmanship.

Like the entire convention tl'rt' evetrittg soiree uas l'ell rurr ancl at't'omplisiu'd its I)urpose of fun as surelr-as the excellent lmsiness session-s had proved wcll worth their time.

C0NVENTI0N CAN0IDS-(1) Mr. & lVlrs. Frank Haney, (2) Mr. & Nlrs. Bob Harr of Flagstaff Lumber, (3) Speaker Patrick Hillings, (4) Speaker Bob Bale, (5) Mr. & Mrs. Carl Kemp, Babbitts, Flagstaff, (6) Jerry Bruce (left) and Harold Britt of Foxworth-Galbraith Lumber, (7) Roland Barger, Glen Voorhies and Charles Minor, (8) Bill Tapscott, (9) "Dusty" of Southwest Forest Industries and his pretty bride, (10) Jack Sullivan {left) of Midway and 0racle Rd. lumber

yards, Tucson, and Tom Cunningham, (11) 0utgoing president Dale Grabe and John Aram, (12) Mrs. Gus Michaels, Ralph and Mrs. Bilbey, Babbitts, Flagstaff, (13) Mr. & Mrs. Revis Holloman, (14) New President George Rothfuss and his "Woodpecker" trophy for his prowess on the golf course, (15) Speaker Jim Dickson, (16) Speaker Steve Spear, (17) Martin Combs (left) and Chet Brown, (18) Walt Howard, (19) Mr. & Mrs. A. G. Bennett, 0'Malley-Smith-Wellton Lumber.

(20) Cliff Moore and Mike Medigovich of Cottonwood Lumber, (21) 0'Malley personnel manager Ray Wells, QA Mr. & lVrs. Loren Pedrick, 0'Malley-Farmers, and Mr. & Mrs. Les Childers, 0'Malley Contractors Yard, (23) Gus Michaels (left) and Royce Agnew, 04) Jim Levris of Prescott Lumber & Roofing, (25) George Rittich, 06) Speaker Joel Dauten, (27) Mr. & Mrs. Eddie Gibson, Babbitts, Winslow, (28) Bob Bluell (left) and Jay 0'Malley, 09) Mr. & lVrs. Ray Lopp.

Copitol Ctub Hold s Annuol

q\(.li \\ll-.\'l'o H,,,r-Hr',, (.lrrl, lttQ lr,'l,l

^' il- l2tlr .{rrrrrr,rl (,,,1f 'l ,,rrlrrunr.rrl trrrrl

I)irrner on -\lar'f]. at tlrl Strnst't Oak. (.ountrt (.lrrli. Surrsel (litr'. Rocklin. (.ali[olttia. (.1i1] l"razilr s('r'\r'(l its lltitiltrtatt [ol tht rlar urrrl pr-,'rr \l .f ,,lttrs,rrr :lur,'1,',1 IIrt trrrritrI rrrr,iltu:tt-.

.\ recortl turnout oI golft'rs hit the fair'uavs. tlre (i rst [oursomt'tet'irrg olI at l0:.30

a.rrr. arr<l tlrt'last blirrgirrg Ilte cotvs ltotttt' rholtlr lre[,,re suns('t. llaPPl' lrottt- in tltt' lap r(){)rn nas hosttd l,) \\ t'stt't'rr Pirrt' Srr1r1rlr. .{rrlt'n Lrrrrtl','r (.o.. Stot'k{r,tr Ii,,r. ((.'rtrtlirtttttl ,,tr l)tt'tr' ().1 )

SACRAMENT() H00-H00 annual golf tournament and dinner: (all identifications are from left to right). 1-Ted Goodwinson, Bob Dawson, Roy Dunbar and Frank Reed.2-Henry Alsaker, Don Whitmer and Don Dier.3-Jack Hackard, Gale Bell, Lloyd Gabbert and Bill Fraser.4-Russ Tracy,0le Dragseth and Conrad Murray. 5-[d Kensinger, Micky Smolich, Bob Babicky and Bob Cronin.6-Marion Sneed, Cliff Fraser and Reno Hoefler.7-G. L. Kirkpatrick, Jack Dasch, Don Sims and Marshall Schmidt. 8-Carl Younglove. 9-Leon Clare. 10-Hank Fenstra, Ralph Heath, Gordon Taylor and Ruben Berget. l1-Rlck Starr, Al Johnson, Jack Lawrentz and Rav DePuis. 12-Armin SDeckert and Bill Blattner. l3-Bob Carr, Howard

0'Niell, Jlrn 0'Niell and Darrell Dettling.'ltl--Scorers Tony Moreira and Harvey Bahr.'15-Paul Williamson and Beryl Robinson. l6-8ill Smart, Ralph Lamon, Gordon Davis and Bud Waternran, l7-Skio Whitnore. Paul Phelos and Clarence tspinosa.'18-,Shernr Locke, Eric Ahlbaunr, Ray Welsh and Harry Anthony. lgGuy Spence, Bill Sayre, jim Hogue and Hal Rolff.20-Pete Geick, Ken Bowes, Don Bogan and lVlorrie Tisdall.21-John Casey, Roy Harrison, Chet Thompson and Ed 0'Kelley.22-Wes Jackson, Jack Crane, Ray Teakle and Sy Williams.23-Charlie Tyler (right) with guests John Strong, Milt Stumsuik and Jim Dunlap. 2tl-Johnny Bosick, Chick Cecchettini and Ed Kensinger.

#

And ls lt Easy To Put Up! Just tap it on- no slow nailing ffi*cfl pieie of siding, no priming-waiting* then painting. Once PALCO genuine redwood paint pref ini$ed siding is up, you're donelAnd you have a quality paint job impossible to get under field painting conditions! Special, long lasting paint developed bySherwin-Williams.Another PALCO feature-you can side in anyweather,finish sooner, have homeswith

6i)

ERE is proof that a small economical house can also have a picture-book quality. The charm of this rustic ranch style home is blended with the contemporary livability of the floor plan.

Only a small amount of space has been devoted to hall space and that has been divided between two halls. The bedroom hall off the entry serves both bedrooms and the family bath. A wide linen closet opens onto the hall while a guest closet opens to the entry. The second hall provides access to the living room, threequarter bath, den and patio.

The living room has been made to appear larger and more luxurious by the addition llationwide Plan Bool Co.

Dept C.L.M.

8or 404

llorthridge, Calif.

Please send me comolete information about to retail dealers, on complete working plans plan books.

ilemr

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These excellenl house plons ore for sole os qre Mr. Estes populor Plon Books. Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Esles house plon column qppeors in mony publicolions in the West. Use the coupon on lhis poge for informqlion without obligotion.

of the dining ell. The living room also gains greater spaciousness from the vista through the sliding glass doors to the partially roofed patio and beyond to the rear yard.

The three-quarter bath has been very well located. It is accessible from the service kitchen area, living room, den and patio. The family bath offers an enclosed tub with shower over, a semi-private water closet compartment, a pullman lavatory and a linen closet.

Both of the bedrooms and the den have an unusual amount of wardrobe space. This is especially important in a small home. Washer and dryer spacewith cabinets aboveis available in the service as well as a broom closet.

When you build your home, you have the opportunity to furnish your kitchen with the appliances that you most desire. Space has been allowed in this design for a built-in range and oven and a dishwasher. The refrigerator could also be built-in if preferred. Note the generous size of the nook space.

A door opens from the garage to the covered front porch. The water heater is in the garage but could be located in the service. Wall heaters in the house could be substituted for the forced air furnace in the garage if economy should so dictate. Two storage areas are in the oversize garage whose outside measurements are 22'x2I'.

the special volume discounts and a full selection of home

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You bet he is. Mr. GL0-W000 brings in more sales than our entire staff combined. Why? Because performance has always been our best salesman. We perform with (1) QUALITY (2) SERVICE (3) PRtCE. Need immediate delivery? 0.K You've got it! Hard to get items? We have theml Mr. GL0-W00D is superior quality out of the best available stock. Want to make Mr. GL0-W00D happy? Give him a ring. He's a showoff . . , And very anxious to give you the best performance you've ever seen.

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JULY

'World Championship Timber Carnival-July 2-b, AlbanV, Ore. National Particleboard Assn.-July 7-g, semi-annu"al meeting, Olympic Hotel, Seattle.

'West Coast Wood Tank Assn.-July g-10, semi-annual meeting, Cosmopolitan Moto,r Hotel, pordand, Ttromas Kennedy, pacifi"c Coast Wood Pipe, Ltd., Vancouver, B. C., president.

Am'erican Institute of Building Design-July 2g-26, J4tin annual meeting. Exhibits by suppliers, seminars, election of officers. San Francisco.

Western Wooden Box Assn.-July 23, Holiday Hotel, Reno, Nevada. West Coast Lumber Inspection Bureau-July 28_24, executivo meeting, Village Green, Cottage Grove, Ore.

Black Bart Hoo-Ifoo Club 181-July 24, Annual Swim & Barbecue at Bill Moore's home, Ukiah, Lou Loosley chairman, Gil Sissons head chef, Art Bond president.

San Fernando Yalley Ctub, 209-July 24, Combination golf and din_ ner. Los Angeles club is invited. Door prizes, time to be an_ nounced. Los Robles Greens, Thousand Oaks.

AUGUST

Rogue \i'alley Hoo-Hoo_ Club-August 7, golf tournament, Rogue Valley Country CIub, Ashland, Ore.

9th Annual Northern California Lumbermen's Golf Tournament_ August 21, Tournament & Barbecue, Siema Vie*. Country Club, Roseville, George Duff chairman, p.O. Box7b2, Auburrr.

Western Wood Moulding producers Assn.-August 7-g, Annual meeting, St. Francis Hotel, San Francisco.

Material Handling Institute-september 22-24, pactfic coast show, Three day educational meeting, Seatile Coliseum Center.

Society of American Foresters-september 27-80,64th annual meet_ ing, Hilton Hotel, Denvei', Colorado.

Red Cedar Shingle & Hand-Split Shake Bureau-Sept. g, Annual meeting, Olympic Hotel, Seattle, Washington.

SEPTEMBER

Western Pine Assn.-September 8-ll, semi-annual meeting, Hilton Hotel, Portland.

California Redwood Assn.-September 14, annual meeting, 61? Montgomery St., San Francisco.

Western Saw Filers, Educational Assn.-September 19, third annual meeting and conference, Sheridan Motor Inn, portland. Forest Industries Equipment Exhibition-september 19-22, second annual, Lansdowne Park, Ottawa. Ont.

New Dqnt Sqwmill

Meadow Valley Lumber Co., a division of Dant Forest products of Menlo Park, has started construction of a new sawmill at Quincy to replace older facilities at Spanish Ranch and Greenville. The mill. expected to be in operation hy midsummer, will have an annual capacity of 44 million feet, Tim-Con, Inc.. Richmond. is the designer and builder.

Sign of the Times?

Georgia-Pacific has started plans to convert some of their timberlands into orchards according to a recent Wahl Street Journal storv, The company has planted apple and pear trees on ten acres of former woodland in northern Cali{ornia and plans to convert :[,000 acres-,if the pilot project is as profitable as they expect. Company officials reportedly feel the land will prove to be more profitable bearing fruit than lumber.

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Fact-Packed 72 Annual Meet Held By Nafional-American

,T"" pLAcE The Broadmoor, Colorado r Springs. The occasion . a bunch of swell guys who call themselves wholesalers, National American Wholesale Lumber Association members in conclave. The result: an exceptionally interesting andprofitable 72nd annual meeting.

A good part of the first two days was taken up by a participation conference on

the three-part subject "CommuninationMotioatbn - Compensation." This conference was originated and led by a brilliant young California residerrt named Edward A. Altshuler, president of the Ascon Management Corporation of Bel Air, Calif. His outstanding presentation of his subject, plus the intelligent contributions of the membership sent many home with a new look at LOOK

their businesses and with more very practical and pertinent suggestions for its im' provement.

The meeting was also very fortunate to have outstanding talks (not too long) from: Jack Parshall, editor, Building Supply News, Chicago, Ill., on the subject "Distributinn Is Wlnt You Make If'; R. P. Peyran, wholesale marketing manager, Potlach Forest, Inc., Des Plainso lll., on o'Marketing Machine Raed Lumber"; and from John Ritchie, director of information, American Plywood Association, Tacoma, speaking on "Cornmunimting and, Motiaating with Promotionnl Material.' [t is our opinion that our retail readers will be better served by their suppliers as a direct result of information gleaned at this meeting.

Internally, the association conducted necessary business, not the least of which was a decision to continue the Public Relations Program, started in 1963, and which has had a large measure of success.

Officers of the association for 1964-65; president, Walter J. Arling, Arling Lumber C.ourpany, Cincinnati,.Ohio; first vice president, Bruce F. Harriq Sanford-Herris Lumber Companyo Inc., Pittsburgh, Pa.; second vice president, Alfred D. Bell Jr., Hobbs Wall Lumber Company, Inc., San Francisco, California; treasurer, W'. Barry Everett, Everett Hoban, Inc., Brooklyn.

PRTSSURE TREATED LUMBER

It's your assurance that the BAXCOCZG preservative and pressure treating process meets Uniform Building Code, Los Angeles Gity and Gounty Building Godes, American Wood Preseryers Association, and FHA requirements for foundation sills.

Machine Incised for Extra Penetration and Protection

That remarkably energetic, well informed, thoroughly capable and experienced gentleman John F. Mulrooney, of New York, and his equally resourceful right-hand, Donald S. Andrews of Portland, Oregon, were re-elected executive vice president and western manager respectively. Westerners will be interested to know that Dennis Gilchrist, Pacific Fir Sales, San Marino, Califor,nia was re-elected to the Board of Directors for a three-year term, where he was joined for a one-year term by Robert Wells, Tarter, W'ebster and Johnson in Los Angeles. Holdovers include A. D. Bell, Jr.

Noted at the meetings, on the golf course, by the pool, and occasionally in a bar (there were several) : Lowell Chapman and Lloyd Hecatlorn, Arcata Redwood Co.; Chuck Dickenson. California Redwood Associationl Larry Owen, Dyken Lumber Company; Don Higgins and Roy Utke, Fruit Growers Supply; Al Bell, Hobbs Wall Lumber Co.; Sam Baskins, Kimberly Clark; Denny Gilchrist, Pacific Fir Sales; Ed Carpenter, Bob Hoover, Stan Murphy and Mat Walker, Pacifrc Lumber Co.; E. Bartell, Scott Lumber Co.; Jack Behmens and Leroy McCormick, Simpson Redwood Co.; Jack Ford and Bob Wells (who won over-all golf honors at T W & J) ; Sherman Bishop, John Hardan and Abe Jackson, Union Lumber Co., and Stan Huletg Willits Redwood Products Co.

e new hollmork

of Western Lumber quality

BEGTNNING AIJGT.]ST 1

than 65 per cent of all the softwood lumber in the United States,

The new grade mark on the products of the combined member mills is backed by the highest technical research, and identifies grade and species for virtually every light construction purpose. The same practical grades are available, using the same names.

The high ethical standards and integrity of both organizations have been combined and continued in the new Association.

This is the new grade mark of the WESTERN WOOD PRODUCTS ASSOCIATION, a group of leading lumber manufacturers, formerly members of the West Coast Lumbermen's Association and Western Pine Association, who have combined to bring you more progressive, better service than ever before,

The. new WESTERN WOOD PRODUCTS ASSOCIATION includes manufacturers in 13 western states, an area producing more

The new grade mark appears on the following species: Douglas Fir, Engelmann Spruce, Idaho White Pine, Incense Cedar, Lodgepole Pine, Larch, Ponderosa Pine, Sitka Spruce, Sugar Pine, Western Hemlock, Western Red Cedar, and White Fir.

For further information, write: West Goast Lumbermen's Association Box 245, Portland, Oregon

Exciting New Developments Theme Woodwork Institute's 13th Annual Convention

66\VHAT'S new in the MillVY work Industrv." was the theme of l3th annual member' ship meeting and seminar of the Woodwork Institute of Califor' nia held in Pasadena, Calif., late in April.

The two-day session tackled a wide range of problems fac' ing the industry, ranging from 'oPrefinishing of Architectural Millwork" to "Installation of Architectural Millwork." Highlieht of the convention was a speech by Gene Brewer, president of U.S. Plywood Corp. Officers elected at the meeting were Joseph E. Marinello, president; Paul L. Bernardis, Jr. and Doug DeWitt, vice presidents I Lester G. Sterett, treasurero and Bernard B. Barber, secretary.

Old-Growth Bqnd-sown REDWOOD fronr Boiock lumber C,o., Mcnchesler

Old-Growth DOUGTAS FIR from 5poc6k Bros. lumber Co., Msnchesier Precision-lrimmed STUDSDouglos Fir . White Fir . Redwood

tElTUREll SPEAIGRS at the WIC Membershio meetine included Victor Kurin (top left) of Watco-Deniis Corp..- and Will Johnson (lower left) of Pacific Mill & Fixture Co.'seated is Joe Marinello, WIC president. U.S. Plywood exhibit (top

right) provided a gathering place for carousing conventioneers througlrout the seminar, as did the exhibit of the Taylor Millwork and Stair Company (lower right photo), which featured a replica of one of the firm's circular staircases,

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Intense Forest Monogement Seen

The future of California's forests lies in the intense application of the same sciences and economics that serve modern agriculture, University of Calif. dean of agriculture Maurice L. Peterson has declared.

He told members o{ a Society of American Foresters meeting that "Forestry hasn't yet faced all of agriculture's pressures, but they are clearly coming," he said. "Intensive management of forest land, comparable with that of cropland, is near enough to reality to demand that professional foresters and students prepare for it."

Dean Peterson noted that recent studies in the UC School of Forestry see a shrinkage of about five percent in the forest area available for growing timlier by 1975.

While the annual cut of timber may have declined by as much as l5 percent by 1975 with the disappearance of old-growth reserves, he said, the demands on forestry and professional foresters can be expected to grow.

"We can see the same story shaping up that we have been seeing in agriculture," said Dean Peterson, o'where agricultural researchers and extension men. and even farmers themselves, have increasingly become scientists, engineers, and economists.,,

The University Dean paid tribute to the 50th anniversary of the School of Forestry at Berkeley, which is being observed this year. He remarked that such an anniversary is an appropriate time to reappraise the history of the school and professional forestry, and lay down guidelines for the next fifty years.

First WWPA-Brqnded Douglos Fir

The frrst shipment of Douglas Fir lumber in the l3-state area embraced by the newly-organized Western Wood Products Association and branded with the association's new grading emblem has been made by Southwest Forest Industries' sawmill in-McNarv. Arizona.

Western Wood Products Association is a result of a merger of Western Pine Association and West Coast Lumbermen', A.rociation.

John S. Richards, president of W.W.P.A., said that the honor of making the first shipment branded with the new Douglas Fir grade stamp wcnt to Southwest because of the Arizona company's "historical excellence in manufacturing and grading standards."

The new association has set up rigid and exacting standards of manufacturing and grading to which all member mills must conform. In addition, the association will conduct a promotional program to show the public the many ways in which wood products from the western region can be used.

LMA Membership Drive Goins

Eight leading northern California retail yards have joined the ranks of the Lumber Merchants Association this year, according to executive vice-president Jack Pomeroy. Personal invita. tions to join the influential northern California dealer association were extended, and accepted, by the following firms:

Minton's, Mountain View, Lyle Schafer manager; Hubbard & Johnson Lumber & Hardware, Mountain View, Jim Webber man. ager; Warm Springs Lumber Co., Fremont, Jay Ludlow owner; Carmel Builders Supply, Carmel, J. O. Handley owner; H & H Lumber Company, Seaside, Tommy Handley owner; Work Lum. ber Co., Inc., Monterey; Big Sur Redwood Supply, Pacific Grove, Jim Fife owner; and Laton Lumber Company, Laton, Jim Hoekstra owner.

Gets a little boring after a whileo doesnot it? You know... the same old pitch. redwoodbuyredwoodbuyredwoodbuyredwood. We can understand your reluctance to even bother with this old line. You can probably say it backwards, yourself. So, this month we're going to try something a little bit difrerent. We're going to tell you a story. About a sales manager we had to can last. summer. We think you'll understand why.

Mr. Wood first joined our organization as a little shaver. His job was to clean up any rough edges on our boards. Well, Mr. Wood (everybody called him Red), was so good at his job that he promptly rose through the ranks until he became our sales manager. At first, things went pretty smooth. Red Wood, even though much of his prior experience had been in the grain business, did remarkably well. Rare was the day he rubbed anyone the wrong way. Then it happened. We still can't understand why. But, for some unknown reason, Red began to refuse orders for Redwood. Not every order, mind you, just the big ones. He even went so far as to scold many of our best customers. Now, we have an extremely easy-to-get-along-with management. But even they became concerned. Red was called in for a complete explanation. Do you know what his story was? He had the nerve to tell our top brass that he.refused orders because of his lqve for Redwood. He simply could not bear letting it out of his sight. Now, who ever heard such a ridiculous story. No one could love Redwood that much. Or could they? Redwood.

Tour for "Dry Standards" Advuate

Perry Prentice, a vice president of Time, Inc., has spent a day in the field observing lumber distribution in actual practice rather than theory, courtesy of a group favoring lr/g-inch green lumber. Time, [nc. publishes Time, Lile and, House & Home magazines.

After Prentice's recent speech for o'Grade Standardization" in San Francisco at the Western Forest Industries Association convention (CLM-lune, p. B) an invitation was extended to him by some of the Los Angeles retail lumbermen.

Miles W. Davidson, Sun Lumber Co., and Ralph D. Hill of Owens-Parks Lumber Co., and Wayne Gardner, exec. vice president of the Lumber Association of Southern California met Prentice for a full briefing of what could be visited.

The tour started by looking at some new housing developments and discussing building practices-using "on site" methods as opposed to pre-fab orfactory built housing. They continued to Los Angeles harbor, where Prentice was shown various handling and storage facilities for water borne lumber shipments. This included observing the offloading of cargo lumber carried by

the Cynthia Olson. They also saw Sun Lumber Company's retail yard in San Pedro, one of the largest retail outlets in southern California. After completing the Harbor tour, the group proceeded to Vernon to see the Owens-Parks Lumber Co., where the balance of the day was spent watching the various operations from resawing to breaking down lift lots of dimension, sheathing and other items necessary

to make up basic units for the construction of a house and reassemble them into deliverable units.

Although the tour was 'owhirlwind" by some standards, it was an excellent opportunity to see lumber distribution in southern California operating. o'The practical examples clearly demonstrated why industry methods here have so successfully served the construction industry, and why American Lumber Standards Committee's proposed revisions to SPR 16-53 are wholly unworkable in this area," a spokesman for the group told the controversial Prentice.

CATIFORNIA IU,TIABER MERCHANI

VlEWlN0 Ul{t0AIllilG of lumber on its way into the Los Angeles arca arc (L-R) Ralph Hill, Perry Prentice and Miles Davidson. Prentice earlier had spoken favoring dry standards. Here the other side is being explained to him.

Yqrd Moves After 52 Yeqrs

After 52 years of doing ,business at the same address, Eagle Rock Lumber has announced it is vacating the location to make way for a shopping center and supermarket.

President Emil F. Swanson of the pioneer Eagle Rock firm said the company has sold its land to Mayfair Markets. It plans a shopping center with parking for 300 cars.

At the same time, Swanson said he hopes to relocate the lumber company in Eagle Rock "because of its long history as an important business in the community."

o'W'hile we're liquidating our $175,000 inventory," Swanson said, o'we'll be negotiating to relocate the yard in the GlendaleEagle Rock area.

Swanson recalled th'at when the firm opened 52 years ago, Eagle Rock Boulevard was an unpaved street called Central Avenue. At that time, he adde4 75 percent of Eagle Rock was open land and Eagle Rock Lumber consisted of one man in the office, one man in the vard and a team of mules with a wason for deliveries.

"1.Q." Lumber Proposed

The lumber industry has made an initial move toward the marketing of lumber marked with a seal.

A C,ommittee of the National Wood Promotion Committee has recommended the designation ooIQ" as a tentative symbol, standing for 'Tnsured Qr"ltty," to be used on the products, stationery and other material of supporters of regional and national wood promotion programs.

The committeg headed by T. P. Gallagher, asked the NLMA stafi to perfect the tentative symbol and seal and develop detailed proposals for its control and use.

Gallagher's committee, meanwhile, will undertake to inform the lumber industry of the advantages of the seal and to gain acceptance of the idea as a means of id,entifying the sponsors of national and regional promotion efiorts.

Betfer Forest Products Seen

Foreseeing new and rbetter fores,t products, and the birth of a new research-based industry, plus developments at two international scientific conferences on wood are among highlights of the U. S. Forest Products laboratory annual report.

Growing worldwide needs for better scientific and technological knowledge of wood as an industrial raw material were focused upon by scientists of 33 nations at the conference. Frominent among the delegates were many from underdeveloped countries with rich but little-used timber resouroes, the report points out.

Among research findings highlighted in the report are advances in the pulping of wood and bleaching of pulps for pa.permaking; a method of prestressing laminated wood beams to increase their load-carrying capacity; new information about how weather effects wood and the coatings used on it; and the successful application of FPL information in the development of a plywood nose fairing for the Navy's Polaris missile.

The laboratory is maintained by the Forest Service in cooperation with the University of Wisconsin.

Most recent major industrial application of the laboratory's research was the launching of a new southern pine plywood industry. Before yearos end, one plant was in production and others were being built. FPI foreseeing the possibilities, worked with an industry eommittee on the solution of technical problems that had blocked earlier use of this widespread group of wood species for structural plywood.

FASTeARGo HANDLING by.EIAFIGiE- ,,

Tronsporls millions of boqrd feet of top grode old-growth lumber from the greot north counlqy forests to the heqrt of the Southlond qrec. Weekly corgo shipments . . pockoged for eosy hondling to mointoin o complete yord lumber inventory immediote delivery from Wilmington, Coliforniq.

GIJT-TO-CDFIE|EFt

Two-three week delivery on most speciolity orders . Dimension, Plonk ond Timbers.

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Complete inventory of Douglos Fir inlerior qnd exlerior grodes for immediqte delivery from Wilmington. Also Hqrdwood Plywood.

FENCIT\IG

"Coosedqr" ruslic Aro,pe stoke style fenci'ng in 4', 5' qnd 6' lengths of duroble Weslern Red Cedqr. Pqckoged for eosy hondling from our Wilmington Worehouse. We olso slock l " o,nd 2" Weslern Red Cedor fence moleriol.

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ETEFITH 135

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Tronsweslern Pine Prcducts' New lt/bulding ond Jomb Plont

o'We established our new jamb and moulding plant in Los Angeles to offer a complete remanufacturing facility to wholesalers and distributors in the entire southwest who sell through legitimate trade channels,o' emphasized Jim Lubbin, president of Transwestern Pine Products Co.

This new firm, just six months old, has entered the production of precision pine products in volume at a modern 2y2-a$e layout that features a 4,0,000 sq. ft. manufacturing and storage area.

Norm Wendell has been signed on as freld representative for Transwestern. His territory includes Nevada and Arizona in addition to California.

New, automatic machinery has been installed and the production craftsmen have completed the shakedown period. Their knowledge in the woodworking field extends over a period totaling I00 years. Not exactly what you would call fledglings in the wood products field. Vern Paquette of Jamb Dandy Lumber Co. in Whiuier, is vice-president in charge of production; Gene Courchaine, of the same firm, is secretary-treasurer and general sales managerl Max Hersheld is vice-president of business administration. All of these officers of the Transwestern organization have had suc-

cessful careers in the manufacturing and distribution of wood products.

Transwestern Pine Products is situated at 24,4A S. Arrowmill Ave., within minutes of the Long Beach freeway in Los Angeles and ofrers fast pick-up and delivery.

The company slogan is: "For the best in the West call Transwestern." Try 'emthey're at your service 100/e with I00 years experience.

New Cal-Fqcific LCL Shed

One of southern California's largest and most modern LCL sheds is now operating at the Cal-Pacific yards in Los Angeles. According to general manager Pat Benson, the new three level shed provides nearly 7,000 sq. ft. of protected area, covering over 300,000 board feet of surfaced redwood.

Elevated on concrete piers, the latest Cal-Pacific facility opens through one or more of a total of ten sliding aluminum doors. Surrounded by a fully "paved yard, the silver-white facility is a combination of practicability and eye-appeal.

"We felt the need had arrived to make Cal-Pacific's service complete. Now we can tell the customer that his order will be risht over. We consider it a distinct advantiee for both ourselves and our customerf' Benson explained.

Expert U.ges "Seleclive" Morketing

Selective buying and selling is the "key to order" in the complex system of forest products distribution, a lumber wholesale leader declared before the university of Oregon's first annual Forest Industries Marketing Conference held June 17 in Eugene.

Donald S. Andrews, National-American Wholesale Lumber Association, noted today's top mill management and sales departments give consideration to ooactual return on investment, rather than profits on sales."

This means they must carefully analyze "all the costs of distribution . consider what would happen to them if the wholesaler were eliminated or weakened . . distinguish between the wholesaler who relates his knowledge of customer needs to mill capacity, while performing the overall marketing jobs, against those who buy on a requisition basis."

The lumberman pointed out that modern communications has stimulated attempts to shortcut the normal layers of distribution.

"They may by-pass others who perform the functions of distribution," he said, o'but they cannot by-pass the functions themselves functions ,which actually add value to the product just as a mill does when it saws a log into lumber."

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Research Plan for Fast-Growing Redwoods

A research program to produce a superior strain of fast-growing redwood trees has been announced by Howard A. Libbey, president of Arcata Redwood Company. Such trees, planted on cutover lands, would materially increase the productivity of young redwood forests, Mr. Libbey said.

The starting point for this research was the world's tallest trees, recently discovered on Arcata Redwood Company property. Sprouts and twigs, collected from these trees on May 21, are being grown in three difierent laboratories in California and in a forest nursery in l7ashington. The cooperation of outstanding government scientists in this project was made possible by financial support from the Arcata Redwood Company through grants to Humbolt State College, the University of California and the U.S. Forest Service. Help from scientists in private industry was arranged through Perpetual,Forests, Inc., the firm "'which does the helicopter seeding of Arcata Redwood Company's logged-over land each year.

The scientists working on this study were guided to the world's tallest trees by Eugene Hosted, the company forester. On

a remote flat on Redwood Creek, l0 miles southeast of Orick, they were shown two California redwoods, each taller than a 35story building.

Material for study in the Institute of Forest Genetics at Placerville was collected from these trees by Dr. Robert Z. Callaham, assistant director of the U.S. Forest Service's Pacific Southwest Forest & Range Experiment Station. Dr. William J. Libby, Jr., assistant profesor of Forest Genetics collected material for the University of California at Berkeley while Dr. Harry V. Wiant, Jr. collected material for Humboldt State College, where he is assistant professor of Silviculture.

Bent Gerdes, vice-president of Perpetual Forest, Inc., assisted the other scientists in obtaining particularly desirable material. He also arranged for cuttings to be grown at the Industrial Forestry Association's nursery at Nisqually, Washington.

Don Merriam, Arcata Redwood Company's skilled high-climber performed the feat of climbing a large-diameter tree to obtain special cuttings. His job was made unusually difficult by the necessity of making a thirty-foot loop of heavy steel-cored

safety rope "walk up the troe" as he climbed.

Not all the material was difficult to obtain, however. Three small sprouts, each the size of a lead pencil, were found growing from the trunk of the world's tallest tree within two feet of the ground. Discovery of these sprouts made the scientist'g eyes sparkle. They were a key that could unlock genetic mysteries and make possible the development of better redwoods for the future.

What might a superior redwood be like'/ Each scientist had suggestions. It should grow rapidly from seed or sprout so as to keep high the productivity of our forest lands. It should produce wood that makes good lumber and valuable pulp to insure the profitable operation of the region's industries. And, it should have high vitality so that it will be able to maintain growth under adverse conditions. Having demonstrated exceptional vitality, the world's tallest trees can contribute at least one of these essential attributes to the ideal redwood tree of the future.

llartnc Chodedng

Marine Chartering Co. of San Francisco, headed by president George Kiskaddon, will resume ship charter service to the South Pacific for the lumber and forest product industry in September.

CATIFORNIA IUiIEER'I'IERCHANT

Although hardly any of our customers order it by its true name, Philippine Mahogany is a big item at Higgins Lumber. Over the past 88 years we've earned a reputation as specialists in this great wood. And for good reason. We consistently carry the biggest stocks on the West Coast. That means you can always get uniform color to match plywood and mouldings-and the right texture for interior or for marine use. It's just one of 52 expertly selected hardwoods you'll find at J. E. Higgins Lumber Compang 99 Bayshore Boulevard, San Francisco, California. VAleneia 4-8744.

AND NOW AT 1122 JOEttIS WAY IN SACRAMENTO,

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New Stcrndqrd for Insulofing Boord

The insulating board industry's new standard for stock types and sizes of structural insulatine board is now readv- the U.S. Department o[ Commerce has rlevealed. It supersedes the 1956 issue.

The standard was developed by industry in cooperation with the Office of Commodity Standards under the Department's program {or assisting industry groups in establishing Simplified Practice Recommendations through trade acceptance. The producers. distributors, and users o{ the product participated actively in the program which was initiated at the request of the Insulation Board Institute. The Forest Products Laboratory also cooperated,

The recommendation lists nine standards types of board for thermal insulation and one type for sound insulation, and gives the standard widths, lengths, and thicknesses of each. Also given are the standard edge details and information on the principal applications of each product. Thermal conductance factors are shown for the standard thicknesses of insulating roof decking and for roof insulating ,board. Sound deadening board details were added to this rer ision.

Copies of this Simplified Practice Recommendation, designated R179-63 Structural Insulating Board (Wood or Cane Fiber) are obtainable for I04 each {rom the Superintendent of Documents, U. S. Government Printing Office, Vashington, D. C. 20402, or from local U. S. Dept. of Commerce Field Offices.

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Steel cable drawn taut through the Iength of a wooden beam can add substantially to the beam's strength by a process called "prestressing," says the LI. S. Forest Products Laboratory.

Bending strength of glued laminated beams can be increased up to 30 percent by prestressing them with the steel cable, the lab reports. Varial'ility in strength hetween beams is reduced by nearly one-half, experiments reveal.

In practice this should mean, say the FPL engineers, that either smaller beams can be used in designing buildings {or specific roof or floor loadings, or load ratings of building can be proportionately increased when prestressed beams of a given size are used, other things being equal.

Some of the beams used in the research were made from common lumber with knots and other characteristics that impair strength. The lower quality beams actually were improved more greatly in strength than those made of higher quality material.

The steel cables are installed in special grooves cut beforehand in boards installed near one edge of the beam. When drawn taut against metal endplates, the cables tend to make the beam arch slightly. In construction, the beams are installed so that load bears against the arch, thus tcnding to flatten and deflect the beam in the opposite direction.

Wood ond the Polqris Missile

Vood is now being used to form the nose cone of the ner' Polaris missile which is fired Irom submarines and carries a nuclear explosive warhead.

This new use of man's oldest and most reliable building material resulted from research conducted by the Forest Products Laboratory at Madison, Wisc. Materials previously used for the nose cone-titanium and beryllium metals-frequently developed cracks and were much more expensive than wood, officials explained.

ALDER + JAPANESE BtRcH + DoMESTtc BtRcH + MAHocANy +

JAPANESE ASH + DOMESTIC ASH + PACIFIC MAPLE + EASTERN MAPLE +

BUTTERNUT + SOUTHERN OAK + CALIFORNIA OAK + JAPANESE OAK +

WALNUT + TENNESSEE CEDAR + LIMBA + YELLOW CEDAR + GUM +

SUGAR PINE + PONDEROSA PINE + CHERRY + BASSWooD + TEAK +

DOUGLAS FIR + PECAN + POPLAR + MAGNOLIA AND BRUCE

PREFINISHED PLYWOOD INCLUDING HARVEST PECAN + RUSTIC WALNUT +

WALNUT + PREMIUM WALNUT + MOUNTAIN OAK + FIRESIDE oAK +

RUSTIC OAK + PREMIUM oAK + BLONDE ASH + DRIFTWOOD ASH +

PREMIUM BIRCH + ANTIQUE BIRCH + RUSTIC BIRCH + AUTUMN BIRCH +

MOUNTAIN BIRCH + FRONTIER BIRCH + TWILIGHT BIRCH +

PROVINCIAL BIRCH + DRIFTWOOD MANILA + NATURAL MANILA +

BUTTERNUT + PREMIUM CHERRY + AMERICAN CHERRY + RUSTIC CHERRY +

COFFEE ELM + COVE + STOOL + STOP + BASE + SHOE + INSIDE CoRNER +

OUTSIDE CORNER + MATCHING STAIN + PUTTY STICKS + MoULDINGS +

CASINGS NOT TO MENTION oAK THRESHOLD + oAK DOoRSILL +

OAK NOSING + OAK STAIR TREADS + oAK RISERS + BLACKBOARDS +

BULLETIN BOARDS + HARDWOOD DOWELS AND CEDAR CLOSET LINING

ADD$ UP T(l 71 $EPARATE

$PEGIE$ llF

TUMBER

PTYWllllD AilD

SPEGIATITIE$

THE Mtl$T

DIUERSIFIEl| Il{UE]IT(lRY

IlI THE WEST

PERS@NAtS

Frank Davis is the new manager of the Eamman-McFarland Lumber Co. yard in Scottsdalg Arizona. Frank hails from Hillsboro, Oregon, where he was formerly in the retail lumber business.

Gordon Eowell, long-time marrager of Woodland Lumber Company, has taken over Dixon Lumber Company in a purchase from its parent company, Auburn Lumber Company. Gordon plans to expand his farm and retail trade, operating under the new name of Dixon llardware & Lumber Co., 155 North Jefterson St., Dixon.

Som Mor-ton has opened Morton Builders in Monroe,.Wash. It's his first bwiness venture.,.GoodLuck,Sam!

Ed Dursteler has been select€d Los Angeles area sales representative for Hedlund Lumber Sales of Sacramento. Ed will continue !o maintain offices in Van Nuys for his many customers.

Bob Dickerson has been named manager .gf J. W. Copeland's Patterson, Calif. yard, -'one of the old Santa !'e chain.

Jerry Yiau has joined the Georgia Pacific team in San Diego. He will be the "other half" of San Diego's inside sales desk with Floyd Adkins.

Mike Madison has been named manager of the imported hardwood lumber and plywood department of Ziel & Co., Inc., in San Francisco. A native of the Emerald Isle, Mike spent several years in West Africa for a large European lumber firm and later came to this country and became assistant to Bill Baugh at Baugh Bros. Lumber Company in Los. Angeles. IIe left Baugh Bros. two years ago to join Ziel & Co.

Dick Freeman, chief executive So-Cal Building Materials in Los Angeles and his family spent their vacation last month on the beach at Honolulu. Their trip included the other islands as side trips.

Ed Omerick, Edo Lumber Company, San Carlos, opened his new truss plant in Dublin last month. Ed plans to manage the plant and cater to the retail dealer trade"

Lloyd Bowerman, former assistant to A. C. Mason at O'Malley's Scottsdale, is now manager of O'Malley's Yuma, Arizona yard.

LMA's Jack Pomeroy flew to Washington, D. C., for a director's meeting of the National Lumber & Building Material Dealers Assn. the week of May 11.

Iferb Franke, manag:er of Garrigus Lumber in Forest Grove, Ore., has credited new buildings as allowing the firm to expand during his 10 years a^s manag'er.

Jack Finnegan, Wholesale Forest Products sales executive, back on the job following major surgery last month.

Fred Robertson is changing the name of his newly purctrased Riclcman Bldg. Materials in Port Orford, Ore. to lVestern Building S;upply. Eugene "Red" Brown will move down from Coquill to manage.

Bill and Dori Stuart celebrated their 35th wedding anniversary in May at Big Bear lake where they have a summer home. Bill admits that Dori was a ehild bride and he was an "old lumberjack' back in 1929 when they started their family.

Hal Price, 'Wholesale Building Supply' Oakland, and his family, enjoyed the last two weeks of June vacationing in Idaho.

Ernie Mead, Maple Bros. distribution warehouse manager in San Diego, and his wife, have returned from a two-month world cruise and is wondering what happened to Ken Conway while he was away.

O. L. "Lee" Tlithers, who ope'ned Mt. Axgel Lumber 33 years ago is celebrating that birthday at his newly remodeled quarters. Carl Mucken manages the store in Mt' Angel plus the branch in nearby Woodburn' Ooe,

IIolIis Jonee, president of Western Door & Sash Co., has named Ed Hall to the newly created position of operations manag:er in charge of Western's mills, warehouses and tnrck fleeL Ed was fornrerly assista,nt ea$ager and sales manager of Lakeview Manufacturing Co., Lakeview, Oregon.

Bob Fasel has been appointed sales manager of the new Eagle Lake Lumber Co. sawmill at Susanville, California.

There's somefhing new in the distribution of plywood in the eost Los Angeles oreq-new in focilities new in inventory . . new in obility to serve you. lt's Weslern Stotes Plywood Corporotion! Strofegic locqtionWeslern is reody io fill your plywood needs from q well-stocked worehouse locqted in the heort of Southern Colifornio home ond commerciol construction.

Diverse InventoryWestern stocks o wide ronge of domestic ond imported plywoods ond plywood speciolties to meet procticolly ony requirement.

Experienced PersonnelU,/sstspn mqnogement is troined ond ' experienced in the plywood field, ond fomilior with requirements in your porticulor field.

Quick DelivelyWestern's worehouse'hos fost looding focilities for delivery to your lpuske-ep Western con moke promptdelivery to you. Prices on direct corloqd shipments ore glodly supplied. Depend on Weslern lo cqrry your plywood invenlory! No mqtter whot your requirements, moke it o proctice to

Jerold Guinn, fipton Lumbe4 bought Stebbins lumber and will combine it into his Tulare, Calif. retail operation.

Bill Oberholger, tnarager of Kelley-Moore Eome fmprovement Center, P.O. Box 192, San Luis Obispo, vacationed in the Santa Cruz area during mid June, subject golf.

A. G. Watter bas purchased the Builders Mart yard at 365? Broadway, Vallejo. Watter had formerly been with Shell Oil Co. at Martinez for many years.

Al Kelley, looking fft as a ffddle after a lengthy bout of illness over the first of the year, was out stumping the northern California and Oregon mill country last month.

McCormick Lumber & Mill held a su@ess- ful open house this spring at its expanded .retail store. William McCormick has had the Salem, Ore. store since December.

Bernard Roth, representing the Edgar Roth firm of Strasbourg, Fbnce, visited the ofrces of Hobbs \Mall Lumber Co. last month while on a one-month tour of our 'West Coast and Southern producing regions.

Jack Tweedy, Inglewood wholesaler, celehis first enniversary by moving to more spacious ofrces at 307 East Regent St Jack is assisted by his wife, Doris, who hendles the ofrce. lbis is the 15th year of wholesale selling in southern California for Jack, who came from Ohio where he started as a retailer in Akron.

Freeman Campbell, general sales manager, California-Pacific Corp., Los Angeles, spent the last week of May and first week of June touring the Redwood highway picking up prime products for company clients.

Ron Earris and his wife a^re taking over Dea,nts Srrpply in Wallowa, Ore., arrd will run the store w"ith his uncle Elwyn Johns.

Ike Zafrani, president of Harbor Lumber Co., has named Malcolm Bunker to head a new cedar division with emphasis on western red cedar lumber, shingles and shakes. Bunker comes to San Francisco from Connecticut where he specialized in the wholesale cedar business for over 15.years.

Forrest Wilson, cedar specialist of Pasadena, has spent a week visiting executives of B. C. Forest Products in Vancouver, B.C. He also called on other northwest mill operators.

Bulldog Pallet Co., recently razed by fire at Newark, has set up shop at,222Napolean Street in San Francisco, Gordon Dennis at the reins of the long established pallet manufacturing: concern.

Bert Thierolf, Big Pines Lumber Co., P.O. Box 6, Medford, Oregon, is opening a scpanrte distribution yerd eomplete wlth a 196' long warehouse for his contractor sales.

Harry Medo returned to his Cloverdale ofrces last month after a srtring through the

Rockport Redwood Company busi-

GAUFORNIA tUffIlER TTETCHANT

Stewart Orr, Three C's Lumber Co., Grants Pass, spent a mid June week in Boise, Idaho, on lVestern Retail Lumber Assn. business. Orr was electd president of WRLA at its 61st annual convention in Portla,nd, tranuary 24-26.

Lloyd Webb, E. J. Stanton & Son, Inc., on a buying trip to the northern mills.

Ifarry Vfhittemore, retired lumberman, is back in circulation following several months living south of the border. Harry likes Mexico but prefers the good old U.S.A.

Pat Tynan is currently on a long awaited vacation trip which will take him thmugh most of Western Europe and the Mediterranean, checking the "action" and seeing the sights. We for one will be sure to call Pat when he returns to his Lamon Lumber Co. offices later this month for a complete and. comprehensive report on that "aqtion" parl.

Harold Eastman, former assistant to G. L. Cavitt at J. W. Copeland's Multnomah, Oregon branch, has been promoted to manager of the company's yard at 222 Sottth Second St., Hillsboro, Oregon.

Bob Erlbert headman *t South BaY Lumber in Hawthorne, reports he has in' creased the area cf his home to ta&e care of a new arrival in the family. Congratulations. Bob.

(Continued on Page 83)

Corona Lumber Company bought

Lumber Storoge Buildings ol l/3 the Cost of Conventional Lumber Warehouses

Owners Roy Brenkman, Ross Wall and Terry Ware of the sixty-year-old Corona Lumber Company chose San Antonio pole buildings for their newly-opened one-stop lumber and building materials shopping center in Southern California's booming Central Valley. HERE'S WHY!

San Antonio buildings can be erected at r/s lhe cost of conventional lumber warehouses . Fast, efficient crews can erect these sturdy buildings in as little as THREE

maximum protection at minimum cost with

FOR AN ESI'MATE coll Fronk Ruggieri

UNderhill 5-1245

NORTHERN DIVISION

Hwy. 99 W. One mile south of Williqms, Cqliforniq

P.O. Box 837

Areo Code 916/473-5381

DAYS . Buildings will last for 30 years or longerpressure-treated poles are safe against wind, earthquake and weather hazards . Never needs painting, yet won't rub off on clothes All buildings are engineered and designed by Civil Engineers . Insurance rates considerably less, yet you get full coverage Pole warehouses meet all building code requirements r Buildings have no long braces. to interfere with equipment All poles are cemented to a depth oJ six feet.

SOUTHERN DIVISION

13231 E. South Struet Arlesiq, Cclifomio

UNderhill5-t245

SPruce 3-4503

LAwrence l -0489

NWC and Hoo-Hoo Put Heads Together on Wood Promotion

Wide ranging and solid ideas and methods on full-time promotion of lumber plus some real ways and means came out o{ the spring meeting of the National Wood Council. NWC also met in conjunction with the Hoo-Hoo Advisory committee later that day to s€t out for the lumber fraternity additional promotional plans. The meetings were held in Portland May 22.

Irollowing an earlier pattern. one participating association was asked to put on a promotion presentation. This was done by the American Plywood Association.

It was pointed out that local level wood promotion can be likened to a precinct committeeman. He is not the technical expert, but through groups, such as International Hoo-Hoo, the man-power is available to carry the message which can be supported by technical information from manufacturers associations.

"One-shot promotion efiort will not be efiective," stressed Don Janaeke, promotion manager o{ the American Plywood Association. 'oWe want an effective wood program to be yearJong, not just a matter o{

NOHI! ns

dumping material irrto the hands of a local chairman during National Forests Week. Two-thirds of the word opromotion' is motron-

The American Plywood Association sug' gested these ways in which teeth could be put in the saw of local level wood pro' motion:

(l) TV FILN{ CLIPS by APA and others made available through the National Wood Council or Hoo-Hoo. Direct calls can then be made on the local station to request they be run on a time available basis.

(2) A DIRECTORY o{ all national manu' facturing associations, giving names and addresses so that men on the local level can deliver these to architects, making available sources of information.

(3) WOOD PRODUCTS GUIDE listing local firms which the architects can call on.

(4) PUBLICITY HOUSE built in the lo' cal area by local funds to promote wood.

HOME OWNERSHIP ADS to stimulate the public into spending money on homes rather than cars, TV, etc, PRESS KITS which should be coordinated by professionals.

OPEN HOUSE GUIDE. Whenever a new school or church built out of wood is open to the public, conduct tours for the public.

(B)

}-OREST PRODUCTS DISPLAYS.

Bob Holder, International Hoo-Hoo, explained Hoo-Hoo's intent to hire a field man to work with local clubs on wood promotion activities and to publish the HooHoo bulletin monthly. He anticipates this will be financed by a dues increase of $3 per year. He explained the desire of many clubs to promote r.r'ood, and the following motion was unanimously adopted:

The National Wood, Council cooperate with the Hoo-Hoo ,4duisory Committee to coordinate mutual interest in local leuel ucnd promtttion and, eliminate du.plicatinn ol effort.

The National Wood Council requested an additional amount from the National Wood Promotion Committee of $5,000 to help area level wood promotion.

It was moved that the local clubs advise NLMA, through Bernie Hartung, of the names of architects who are being given wood promotional material on a personal contact so that the National Wood Council will not mail the same material direct to these architects.

The National Wood Council then ad' journed and immediately a joint session was held of the National Wood Council and the Hoo-Hoo Advisory Committee. Clark E. McDonald, Hardwood Plywood Institute, acted as temporary chairman in the absence of Al Bell, Jr.

(Continueil on Page 91)

from ROGGE LUMBER CO., owners of the coast's only completely Covered storage ffi and loading area

I Dependable year-around supply of "dry-storage" dimension lumber.

I FAST five-day delivery by barge from Oregon to Southern California.

I Specified lengths readily available. end-sealed with waxbase paint.

Rogge Lumber Co. of Bandon, Oregon produces 4,OOO,OOO feet of dimension lumber a month. For the full story on its availability to you, contact:

READY

..DEALER

As one of our dealers, you will receive the following cooperation:

o Your name, with others, will be mailed out on inquiry.

o We can include your name in our contractor advertising.

. We provide you with stufiers.

o We provide free newspapermats.

. We provide counter literature.

Gals' Clubs

Stage Joint . Concat Nite

Peninsula HoeHoo-Ette Club

B and San Francisco Hoo-HooEtte 'Club 3 held a joinr concatenation at the Villa Chartier in San MateooMay2l. Supreme i! ,'.: Nine member John Enright, d.fii, manager of the Higigns show in Santa Clara, and Bill Carter, president of San Francisco HooHoo Club 9, headed the band of cats on the Degree Team.

k#3,il','",T*c#tiilH# ffilr" reservations for the meeting

and Lucille Glanzman of Hig-

[UMBEnJlttS' J0lllT C0llCAT-(top left, L-R) Jo Gattoway, Bill"Carter and Larry Owen. fiop right, L-R) Jim Jones of Foster Lumber, Aborigine's Bill Knudsen and Helen Lehane. (Center left, L-R) Lucy Lipe, Tilo Trethewey with TPL's 0wen Stebbins. (Center) Pat Bell (left) and Dorothy Seely. (Center

Old - Growth Douglas FROM BROOKINGS, OR,EGON Spuializing in Cutting ltens Long Dimension-Cleors RYGEL LUMBER SALES t'' t;.';t'l:0,':$1.'"" Long Beoch 3, Colif. Fir Gliat pyggt GEnevo 4-3468 Tom Duncon SPruce 5-321|

How Western Forest's newSpec ial Producfs Division can work for yo(J. ..

An alertness to the growth potential and capabilities of Western Forest Products, Co., led us to embark on a far-reaching diversification program, other than supplying lumber to our cusromers.

To support the new growth and activities of the great lumber products industry, we have invested substantially in automation. Special high speed milling, gluing and finishing equipment to produce special products such as: glued clear pine and Douglas Fir shelving; assorted furniture parts; door cores; door stiles and many others.

For further information on how our specialized seruice and products can be oriented to meet your specific demands, please contact our representative today.

A note f rom WESTERN I-OREST PRODUCTS; Success is a ref lectioncooperation between supplier and customer is an image we haue maintained consistently in our successful nine year company history.

New So-Gol Worehouse

Opening of a new So-Cal Building Materials Co. warehouse in Colton, Calif., has been announced by general manager Dick Freeman. Colton is about 50 miles east of Los Angeles.

The new warehouse is eeared to a sales expansion program that will cover the mountain resort area as well as dealers in San Bernardino, Riverside and Imperial counties. This new service will offer faster pick-up and delivery of all standard brand items presently distributed by So-Cal.

So-Cal Building Materials Company was established in I9M with just a couple o{ warehouse helpers and a salesman. Today, two dozen employees service the southland dealers.

As business grew the natural move was eastward, according to Dick Freeman. Selected as Colton Division manager is Bud Corey, wholesale distribution expert who have been with So-Cal for l0 years in various phases, Danny Ledesma, who has been calling on dealers throughout the ooKite Area," continues as territory sales representative.

'fhe new warehouse will be equipped with Johnson-Flaherty pallet racks for fast handling and to permit a larger inventory for pick-up and deliveryo said Freeman. "The development and growth of this east-

ern area in San Bernardino and Riverside counties is the reason we have expanded into this fast-growing market with our one day service," he continued.

l,ocated at 342 West 'oI" St., So-Cal is practically on the San Bernardino Freeway. Substantial stocks are beine maintained of nails, CF&I wire productr. Rylo"k sliding doors and windows, Plywall paneling, Fortifiber building paper and other items.

During August an open house will be held at the new warehouse for retailers, Iriends and suppliers to show them the newest operation in So.Cal's major expansion program,

Other branch locations are on the drawing board to keep abreast of this fast growing trade area, and according to Freeman. o'maintain leadership in our field of service."

LA Gols Elect Officers

The regular monthly meeting of the Hoo-Hoo-Ette Club gI and the last until Sept. 14 met June 8 to install new officers.

Future business was discussed and the club planned to continue their scholarship fund.

Founder Ann Murray was the installing officer when the following new officers were elected as follows:

Estella Seemayer, president; Hazel Tandy, lst vice president; Evelyn Miller, 2nd vice

president; Dorothy Hagerman, 3rd vioe president; Felicia Reid, secretary; Eleanor Pecksted, treasurer; Genevieve Delaney, initiation and membership; Sallye Bissell, publicity; Mildred Dutton, liaison officer.

Others appointed were: Betty Morrill, CatTail editor; Vi Neal, associate editor; Dorothy Simons, employment chairman.

Donna Dean, who is the Ist vice-president of the national Hoo-Hoo-Ette organization also attended the installation.

The annual summer party will be held on August 22, at the home of Virginia Fiorelli in Torrance. California.

New Associolion's Offices

New, expanded offices for the Western Wood Products Association. the lumber association resulting lrom consolidation of W'estern Pine Association and West Coast Lumbermen's Association, will be occupied by W![PA staff members in August, James R. Turnbull, chief administrative om@r, has announced.

The combined staffs will occupy space on the entire 7th floor and most of the 8th floor of the Yeon Building in downtown Portland. Western Pine Aseociation has been located for many years on the Sth floor of the Yeon Building while the West Coast Lumbermen's Association has occupied space in the Neighbors of Woodcraft Building in Portland.

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to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension fiom

F.S,P. Lumber Co,, Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co,, Warrenlon, Oregon

Hemlock Dimension from Westport Lumber Co,, Westport, Oregon

Douglas Fir Studs from Shepherd & Dasher Lumber Co., Longview, Wash,

Foresters Test Timber Systems

Realistic long-range studieso based on periodic commercial logging operations, are testing two distinct ideas in forest manage. ment on the University of California's Blodgett Experimental Forest in El Dorado county.

UC foresters have reserved a third of the 2,900.acre forest for testing an even-age management system, planned for a 5,G to 60-year rotation, and anottrer third for an all.age msnagement system, with selective cutting every five years.

How the two timber management systems will work in a west. ern Sierra mixed conifer stand was outlined last month to around I00 members of the Society of American Foresters, who held part oI their annual spring meeting on the forest.

The professional group's visit previewed a public tour of the forest on Saturday, June 27, the third annual Blodgett Forest Field Day. Forest land owners, private and commercial, and pro. fessional foresters will spend a day on the forest. The program will be built around the theme, "Continuous Production from the Forestr" and will cover aspects of forest growth, protection, and regeneration.

Dr. Rudolph F. Grah, professor of forestry on the University campus at Berkeley, told the S.A.F. members on their tour that long-term projects will include silvicultural studies, yield measurement, harvesting, and studies of financial returns from the two forest management systems.

In the forest area being run on an even-age management system, it is planned to have three commercial thinnings of the stand before the final harvest when the trees are around 60 years old.

'oWe hope that each thinning will cover the cost of thinningr" he said. o'And we hope to increase the total volume yield a third by thinning." It was said thinnings from the stand would have potential markets as poles and pulpwood.

At the end of the 50- to 60-year rotation, he said, the harvest would test established clear-cut logging practices and shelterwood-cutting, in which protecting trees are left standing to provide seed and shade for natural regeneration.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 {eet of dimension lumber and studs monthly manufactured especially lor Southern California construction needs, Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 8-2663 or STate 3-0544.

In the all-age management tracts, he said, it is hoped that wood growth can be increased to allow eventually an annual cut of 1500 board feet per acre. Present condition of the forest, which has grown up largely untouched since clear-cut logging around l9fi) to 1910, allows an annual cut of no more than 800 board feet, he reported.

Nondestructive Testing Meet

Technical leaders of the major forest products industries spelled out their needs for nondestructive testing methods at a recent symposium on the subject at the I-1.S. Forest Products Laboratory in Wisconsin.

The meeting was a followup of one held last fall in cooperation with the National Lumber Manufacturers Association to discuss nondestructive testing processes in general with representatives of other industries. That symposium brought out various novel scientific tools for determining strength, density, moisture content, and other properties and characteristics of structural materials in general.

The latest symposium was designed to give industry representa. tives a chance to describe and discuss their needs for the benefit of scientists and engineers engaged in research in this type of testing. A number of universities doing research in forest products sent representatives.

Types of products foeussed on were trees and logs, structural lumber, poles and piling, laminated members, plywood and other wood-base panel products, and paper and paper products. Chairman was Robert L. Youngs, chief of the host Laboratory's division of solid wood products research.

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Building Design Convention

Mayor John F. Shelley has issued a ivarm welcome to delegates oI the American Institute of Building Design who will convene in San Francisco July 23-26.

"The AIBD's interest in bettering the sppearance and function of our present-day structures, both private dwellings and those in use for many purposes by the public, has won for your members increasing admiration," Mayor Shelley wrote Conve-ntion Chairman Ray S. Hall of San Rafael.

This is its l4th annual national convention and the third time in the past four years that San Francisco has been selected.

Some 1500 members and their wives are expected to attend the conference. Included on the progrem are exhibits by 60 leading suppliers in the building and design fields; a series of seminars on design; a unique program of interest to women, and election of officers for 1964-65.

One of the highlights will be a design competition in which leading AIBD members will provide working models and drawings of their skills in a dozen categories. The public will be invited to view entries on display in the Jack Tar Hotel mezzanine, Hall indicated.

New Sonto Roso Yord

A lumber yard in Santa Rosa handling hardwarg paint and all building supplies is planned by the Town & Country Lumber Co., Inc. on a l0-acre site.

The site will developed into an industrial park, Terry Nazworthy, the building-developer said. Leases also have been signed for a formica shop and a cabinet shop.

The new lumber corporation, recently formed with T. H. Nazworthy, president; Grant Evans, vice president, and E. F. Nazworthy, secretary-treasurer, has already beeun construction.

Chemicols Speed Redwood Growth By Twenty Yesrs

A Humboldt county farm advisor suggests that redwood trees-like any other cropcan be fertilized to gain increased yield.

The University of California farm advisor is D. W. Cooper, who has conducted preliminary trials for the past six years with the Simpson Timber Company of Eureka.

"While it normally takes at least 60 years to grow a satisfactory market redwood, by using the right combination of fertilizers, I believe we can speed up the rotation at least 20 years," Cooper said. He added that the same sort of results could be expected of both redwood and Douglas fir.

"We killed several hundred young trees in finding out that nitrogen, phosphorus, and potassium are lethal to redwoods four years old and younger. When we fertilize trees that are in their sixth year, leader growth can be increased at least two feet a year ahve norrnal growth," Cooper said.

He added, 'oFrom the trial we learned that our most outstanding results came from a combination of nitrogen end sulfur. We failed to get any results from phosphorus, and potassium actually slowed tree growth.

Economic studies on the value of fertilizing either redwood or I)ouglas fir for f.trests have not been -ade. .iid Cooper.

ilO0Enil 0ESl0ll-Two key leaders in the l4th annual convention of the American Institute of Buildins Design meeting in San Francisco July 23-26 shoi Mayor John F. Shelley kight) a sample exhibit of the national organization's skill. At left is San Rafael's convention chairman Ray S. Hall as Mrs. Erv Hille, woman's activities chairnian, looks on,

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Cabinef Associafion Hears Union Speaker Outline Aims

"There is a growing need," he said, "for understanding between management and labor of the legitimate aims and requirements of both. Our role is to insure that our members enjoy the just rewards of their effort, both in satisfaction for a job well done and in adequate financial compensation for their time.

"We recognize, of course, that industry

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is entitled to a fair return on its investment, just as our members are entitled to a fair return on their effort. To accomplish these ends requires full realization on the part of both that a financially successful and healthy company, either cabinet or any other, is every bit as necessary as well paid and healthy drivers and warehousemen. Your success is, naturally, necessary to our success and our efforts are among the most important of the ingredients that makes it possible for a company to reach its highest objectives. Realization of such elementary economic considerations is a guide mark of successful companies. It is also the guide mark of unions who fully live up to their responsibilities to their members.

"It is not often appreciated that ours is a service industry. Through collective action and strength, we can serve and protect our members in as efiective and successful a way as your association can serve and protect your members. We are always gratified when the climate of confidence makes it possible for us to work together."

Following his talk, Mr. De Marco introduced Art Wright, Business Representative of Teamsters Local No.-196" who was also a guest of the Association.

Monthly Lumber Focls

Production at Douglas fir sawmills is rurrning l2/o ahead. of a year ago. Another bright spot is orders, which are up 330 million feet above 1963 sales. Shipments are running very close to orders, the West Coast Lumbermen's Association reports.

Lumber inventory is about the same as for the past two months, but unfilled orders have climbed a few million feet in the past month.

The weekly average of West Coast lumber production in May was 179,953,000 b.f. or 113.5% of the 1959-63 average. Orders averaged 167,815,000 b.f.; ship. ments 176,440,000 b.f.; weekly averages for April were production 181,411,000 b.f., 114.4% of the 1959-63 average; orders 166,066,000 b.f.; shipments I75,774,000 b.f.

Five months of the 1964 cumulative production 3,850,854,000 b.f.; five months of 1963, 3,478,976,000 b.f.; five months oI 1962, 3,M2,63 1,000 b.f

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Orders for five months of 1964 break down as follows: Rail and trtck2,783,5M,000 b.f.; domestic cargo 680,854,000 b.f.; export I52,372,0W b.f.; local 138,367,000 b.f.

The industry's unfilled order file stood at 558,107,000 b.f. at the end of May; lumber inventory at 1,047,828,000 b.f.

Figures covering the first quarter of 1964 have been revised.

Thomas L. Young, secretary of the Joint Council of Teamsters No. 42 was the guest speaker at the Southern California Association of Cabinet Manufacturers in Encino on May 25.

Introduced by association president, Joe De Marco, Young spoke to a capacity audience on "A Union's Role in Industry Relations."

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Dry Kiln Club Meeting

The third meeting of the Central California Dry Kiln Club was held this year at the American Forest Products Corporation, North Fork, Calif.

Members toured the saw mill and the drying facilities. The new tray sorter and two nerv double track kilns with a separate boiler unit received special attention. The kilns were constructed of aluminum and the fans were Iocated between the tracks. The recorder - controller instruments had provisions for automatic setting of temperature and humidity.

'I'he Club was hosted to lunch by the ucts Corporation in North Fork, which business and technical sessions.

American Forest Prodwas followed by the

Building Moteriql Costs Up

Recent price boosts by manufacturers of residential aluminum siding has raised the question: Which building materials have increased the most and which the least since W'orld War II?

The leader, according to a wholesale price tabulation of MacKay-Shields Economics, Inc., is asbestos cement shingles which recorded a gain of 97 percent from 1947 to 1963. Next comes building brick, up 59 percent since World War II, followed by fabricated structural metal products which show a rise of 36 percent.

Lumber has recorded the next-to-smallest increase, a modest 28 percent. Only concrete building blocks can boast of a smaller price boost, 21 percent. The composite increase for all construction materials during the 16-year period is 38 percent.

Redding Club Hosts "Bosses Night"

Eureka Hoo-Hoo-Ettes put on their hostess hats recently to treat their bosses to dinner at Club 9's annual Bosses Night meeting. Out-of-towners on hand for the affair included Myrtle Heney oI San Francisco and Hoo-Hoo-Ette national president Pat Howard of Redding, Cal. Nearly 100 gals and their bosses attended the party which was steered by club president Barbara Jarvela of Brishtwood Lumber Co.

EUREKA B0SSES' N|GHT-southern California lumberman Ted Deacv (center in top p-hoto), on a tour of the northern California mill country, was one of the out-of-town-_guests. at the.Bosses' Night meet. Greeting him-are Alice Rogers (left) and Mabel Skow. National President Pat Howard fl-eft in lower left phito) poses with (left to righU June Thompson, Myrtle Heney and Archie Smith of the company that bears his name. At lower right is Elaine Alienby.

Lumber Agoin Wins Bqttle

The lumber industry has beaten down new attempts by competitive interests to talie away a multi-million-dollar market for wood construction.

The latest effort soueht to eliminate fire retardant-treated wood from Building Ofrcial"s Conference of America (BOCA) codes applicable to Type I (fireproof) and Type II (Non-combustible) construction. The codes regulate building in some 400 communities in the East and Midwest.

Lumber's position was challenged during the organization's annual conference, May 24.29 in New York. Again, as in 19606I-62, presentations by representatives o{ NLMA and the American Wood Preservers Institute convinced BOCA tllat fire retardant-treated wood deserves its present hard-won classification in the codes.

70 Yeqrs Young

When Los Angeles was a small town of less than 50,000 population, E. J. Stanton & Son was established to service retail lumber dealers in the southern area. This company has shown a steady growth during these past seven decades and has kept pace with the ever-changing complex of the lumber and building materials distribution throughout the southwest.

"In celebrating our 70th Anniversary.we want to exp{ess our sl,ncerg appreciation to our many friends, customers and sup. pliers," said LeRoy H. Stanton, Sr., president of the pioneer concern.

Lumber Museum Closer

Tacoma's long-planned "Camp 6" lumber industry museum moved a big step closer with announcement by the Tacoma Junior League that it has voted $15,000 from its treasury for support of the project, according to Mrs. Richard Haley, League spokesman.

Advisers for the museum are four men distinguished for their knowledge of lumbering: authors Nard Jones, of 'Seattle, and Stewart Holbrook; Kramer Adams, now of San Francisco, district manager of the American Forest Products Industries; and L. C. Forrest, Hoquiam forestry executive.

The Park Board has set aside 20 acres as the Camp 6 Museum site. Its development as an outdoor feature will be a long-range project, says Mrs. Halep who could not forecast when it will be open to the public.

.The only other lumber museum in the Northwest is a small one in central Oregon.

PAT BEtlS0ll, recently appointed Cal-Pacific Sales Corp. southern Califgmia general manager (lefD, with Freeman Campbell, sales manager; Sherry Gentry, secre tary; and salesmen Joe Petrash and Don Sullivan. They have more than four million feet of redwood at their East Los Angeles conoentration yard for pick-up and delivery. "Our mills mean immediate delivery to our local customers and less than 48 hours via direct shipment," said sales manager Campbell.

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The finger of fate-with amazing perversity-picked the no-e of Jack Jones from a South San Francisco phone book for alumin 'm siding salesman Edward Matthew Kowsky.

The unhappy Kowsky, as a result, was free on $10,000 bail-charged with grand theft and of violating a state law concerning full disclosure of details in contracts.

Jones, it turned out, is an investigator for the San Mateo Countv Districf Ar torney's office,

FIAUD C}IAIGES FIIID

And what had he been investigating lately?

Well, of course, complaints of fraud and attempted fraud by a fast-talking band of aluminum-siding salesmen.

I Kowsky, according to Jones, made his

initial phone contact using the name Ed , Kristian, and then dropped by Jones'home lit, Jones'home

to close the deal two davs later.

g: Kon'sky (or Kristien) would, acoording

to Jones, side his house for $6000. then

give him a $1450 rebate for allowing his

home to be used as a model in the neieh-

Best of all, the deal would not involve

ing and supervision still remain the basic requirements of the successful safety pro. any mortgage or lien against Jones' property----only his sigrrature.

Jones agreed, and Kowsky got out the papers. Accordng to Jones, there were two places'to sign----on the straightforward contract placed on top, and on another beneath the contract with only the signature line showing.

Jones insisted on seeing the hidden sheet ----oddly enough, a mortgage agreement on his home, he said-his fellow investigator Adolph Fernandez stepped in from the next room where he had witnessed alf and the two placed Kowsky under arrest.

Sofefy Equols Troding Stromps

Trading sramFs and psychology as aids in reducing industrial injuries were sub. jects explored at a recent meeting of the C. R. Johnson Accident Prevention Com. mittee in Willits, Calif.

Thr,ee of the ten member cornpanies are experimenting with awarding trading stamps to employees who safely work a designated contest period. The intent of the incentives is to focus and sustain employee attention on the value of working safely.

gram.

U. S. Plywood Corporation recently sponsored a one day training session on the psychology of accident prevention, ac. cording to Dick Petersono U. S. Plywood safety supervisor.

The portable steel spar as related to logging safety and production was discussed by E. S. Mackins, general safety supervisor, Simpson Timber Company who re. cendy witnessed demonstrations. He covered stresses involving points of riggttg, angles of lineg and movements over blocks.

Mr. Mackins also reviewed rules for membership in the Scarab Club, Wise Owl Club, and Turtle Club. The only employees who can gain entrance to these exclusive "clubs" are those who have prevented personal injury through the use of safety shoes, safety goggles or safety hats.

The C. R. Johnson group received com. mendation for their participation in the Junior I-ggtng Congress since it begin. ning 12 yean ego. The 1964 program was presented to the 100 boys gathered at the Mendocino Woodlands by Alder Thurman. safety supervisor at Union Lumber Company in Fort Bragg.

into I doo?'

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t.ct.ct. ra.ln.t DUaT i.' tlltl .. COLD

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t Xf.'&,",:Xffjlltiifff il$fii"$ uruiitv toctin rnarcn'or mtv sr fffi**nr,nry.c,..ndoo.r (f Ronel or Ftush rftlch lovila Inbudata.a Hollyilrood Jr. Twln3 Eh,r yu yout

a Acta a! rn addluoml DFtacdon tot afiolcr of r panaN ot fl6h door to hilrfrlt!. Sha mav conY3ilc ulth out h.mmiza $t|i alu aqila rrhltlct$a rEr6 lhrurfh rah oD.nlnS wlthout ot Inttlot d..lan. unbc5nl th. door. a Fluth doorr rnll.bl. ln Philfpha o lurdftlfoot A 3knDL toudr ot fit|. Lu.un' Orhntrl A3h (S.n) a Blt fi. - gcdtocb nrh. - o trn.l dootr |vrll.bl! ln Plm mly.

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rilNut^c'umr3 o? sclllN Doors. towlE Door3l SHurErS ll27 Essl 63rd Slrrcl, Lor Angclor, Csllfornio ' ADons I'1100 .t f{ Wlrt Cqt Ptdictt m dit.ibulrd by ropuioblc &ohru aotionvido *

Twerty'FlveTears Ago

As Reported in the July, Ig3g,Issue of rhe California Lumber Merchanr, EsL Lg22

H. M. t'Mac" Luellwitz, president of the Anglo California Lumber Cb., Los Angeles, 19tur1ed recently from a business trip to San Francisco and the company's mill in Klamath Falls, Ore.

Glen Karnes of Santa Cruz has purchased the Twain-Harte Lumber Co.. Twain-Harte, Calif.

Seth L. Butler, representative of Dant & Russell, Inc., San Francisco. returned recently from a trip to New York where he served as Captain of the California Grays, San Francisco's crack military organization, at the New York World's Fair.

Art Penberthy, Tacoma Lumber Sales. Los Angeles, is back from a two weeksi trip in the Northwest where he visited his mill connections.

O. V. Wilsorq president of Central Lumber Co., Stockton, Calif., was the guest of his employees at a dinner party at the Clark EotBl. The company will celebrate its 21st bnniversary next fall.

Fred Clark, o!\rnex-manager of the Eden- dile Lumber Co., Los Angeles, announces that the company has erected a new build- ing which will be used for offce quarters.

W. A. "Bill" Tice, manager, has announced the opening of a new branch warehouse of the California Builders Supply Co., at Sacramento, Calif. Others of the company lJ:.

Ernest H. Bacon has succeeded E. C. Pitcher as manager of the Fir-Tex Corp. of northern California and Nevada.

J. Shipp and A. D. Wiltiam-

F. G. Hanson, head of the West Coasf Screen Co., Los Angeles, is on a business trip to New Yor.k in connection with nro- motion of sales and the buying of new machinery for his plant. While in the East. he and Mrs. Hanson will visit the World's Fair.

Ed Biggs, recently with A. L. ,,Gus" Hoover, Los Angeles, and Union Lumber Co., is now a member of the sales staff of American Hardwood Co., Los Angeles.

R. D. Bailey has been appointed manager of the Fox-Woodsum Lumber Co., Rialto, Calif. Leonard Whittaker will continue as yard man at the Rialto yard.

Will L. Jones, who has been with Diamond Match Co. at Lakeport, Calif., for the past year, has opened a retail yartl in Lake- port. His son, Robert, will be associated with hirn and the firm name will be Will L, Jones & Son.

A. A. Snyder of Lodi, Calif., has leased the Watson Lumber Co. at Lake Forest,

Donald F. Bird was married to Miss Elizabeth C. Jongeneel in Berkeley, Calif., July 1. Bird is associated with his father, Charles G. Bird in the Stockton Lumber ,Co., Stockton, Calif.

'fed Hofiman and Larry Dodge have purchased the Hobbs, Wall & Co., retail lumber yard at Crescent City, Calif. Both arrj former employees of the company.

lYilliam Groundwater has resigned as manager of mar{ne operations of Union Oil Co. to enter the retail lumber business as president of the Alert Lumber & Mill Co., Bell, Calif. His partner, G. C. Cable, was formerly operating manag'er of the Hammond Lumber Co., Los Angeles.

Bob Osgood, sales manager, Cadawallader-Gibson Co., Los Angeles, is on his annual trip through the South, Middlewest and East, visiting lumber consuming centers.

Stuart Smith, Doud-Smith, Los Angeles, spent several days on a fishing trip in the High Sierras around the first of the month and brought in several limit catches.

Ior All Deqler Producfs

Home Remodeling Sqles Aid

Over 1700 newspapers will receive a special home remodeling lupplement in September as part of the "Home Improvement Time" promotion of the National Home Improvement Council.

The supplement will be produced and distributed for the Council by House Beautilul magazine. The two have cooperated in similar special newspaper activities since 1960.

In addition to newspaper distribution, the supplement will be mailed to more than 2000 home improvement dealers and contractors as a merchandising tool. Included will be articles and photos on a wide variety of home repair and remodeling subjects, ad mats for dealer use and retail ad mats provided by the magazine,s advertisers.

Winton Sells Mqrtell Assets

Stockholders of The Winton Company have approved sale of the physical assets at Martell, Calif.. to the American Forest Products Corporation. The purchase of the Martell properties includes_nearly all of the assets The Winton Company has remaining in the state.

Winton manufacturing facilities consist of a l35-acre plant site; a sprinklered log decking area with a 45 million board feet log capacity; log debarking equipment; a 9-foot band sawmill with remote controlled carriage setworks and other modern automatic equipment. Other facilities include the Amador Central Railroad, a l2-mile common carrier line connecting Martell with the Southern Pacific lines. The purchase includeJ 68,725 acres of California timberland located in the counties of Eldorado, Amador, and Calaveras.

The sale is to be a cash purchase by American Forest Products Corporation, but the price was not disclosed. Operations will continue as usual and all Winton employees will be retained.

Celotex Builds Two Worehouses

Two Celotex Corporation warehouses are expected to be completed in California this summer, Marvin Greenwood, vice president and director of merchandisins has revealed.

A 24,000 sq. ft. building is r"ow urrd", construction at the company's Los Angeles asphalt roofing plant. Construction of a 30,000 sq. ft. warehouse near Oakland is scheduled to begin soon. A sales office will also be located in this warehouse.

"With the completion of these buildings, we will be able to continue providing service consistent with the growing demand for our asphalt roofing products on the West Coast," Creenwood said.

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Porkview lumber Reqcfivoted

With the affiliation of J. A. ooBill" Dickey as general manager, Parkview Lumber Company has been reactivatid, accordini to Carl E. Wimberly, Jr., president of Western Lumber Co.. p'arkview's parent concern. Parkview has been dormant for tire past several months.

Parkview is specializing as a supplier of factory and industrial lumber, cut stock and millwork. Distribution wili be nationwide in both_straight and mixed cars of lumber and plywood.

_Bill Dickey began his business career while attending Seattle University by working as a part time millwork salesman. For the past six years he has been sales manager of a large millwork factory- in southern Oregon. He has had experience in all phases of lumber and millwork production and sales.

Reactivation of Parkview is part of Western Lumber's expansion program which also includes the buildine of Jefferson Wholesale, Inc., a wholesale distribution *arehourJ.

Mqsfer Coqters Prefinish Plont

Dean Jones, president of Downey Kiln Company and affiliated concerns has announced completion of the Mastei Coaters plant at Longview, Washington, which is presently producing more than 10,000 panels per 24 houu period.

The modern new building at Longview is 80, x 360, and houses one of the newest units of prefinished equipment, according to Jones. The fully automatic operation has -two lines over 500 in length and two shifts wil be operated during the summer and fall months, Jones said.

Master Coaters is a division of Downey Kiln Company and affiliated with Cedar Specialties in Downey California. -The firm plans to open plants in the middle west, south and eastern sections of the United States in addition to its present operations in Washington and California.

Wesf's Role in lndustry

The Western States have accounted for about one-third of all the- housin,g units built in the nation during the past two years and should continue to account for about iirat same proportion of total building through the rest of the decade, the piesident of the National Association of Home Builders said recentiy.

_ Addressing the opening session of the three.day patific Coast Builders Conference at the Fairmont Hotel in San Francisco, William Blackfield noted that California's population is erpectj to top 27 million by 1980.

_ He predicted new housing starts this year will reach l.? million, better than a 4 per cent increase ou.r i963.

Forest History to Yqle

Yale University became a center for research in the field of forest history when the Forest History Society. moved its ofrce and library from St. Paul, Minn. to the Yale 'School of Forestry on July l.

The affiliation was announced jointly by president Kingman Bfl{st9r, Jr., and Dr. Frank H, Kaufert of St. Paul, president oJ thc Societv. An independent non-profit educational corporation, the Society will receive support from Yale.

The society was formed in 1946 as a special unit of the Minnesota Historical Society concerned with the history of lumbering in the Great Lakes region. Since then it has expanded its interests to cover the whole field of forestry and forest-based industries in North America. It became an independent corporation in 1955.

The Society has emphasized the preservation of primary source material, especially personal papers and business records of in. dividuals and firms. With the cooperation of more than 40 universities and historical societies in the United States and Canada, it has established Repository Libraries at these institutions where its collections are kept and made ar.ailable for use by scholars.

New Tree Fqrms

At a recent meeting of the California Redwood Association's Tree Farm Committee in Fort Bragg, five additional tree farms totalling 8I2 acres were certified and an addition of 5l acres was made to an existing tree farm. Four of the additions were in Mendocino County, one in San Mateo County and the additional acreage was in Humboldt County of the Redwood Region. This brings the totals in the region to L26 tree farms with 645,362 acres. All tree farmers pay the same county tax as any other timber owner.

Dealer Package for the Booming Second Home Market

Weyerhaeuset and Woman's Day magazine have teamed together to develop a vacation home that gives lumber dealers, and their builders, an exciting new design to promote the second home market. The vacation house which can grow with the owner's needs is featured in the June issue oI Woman's Day. The magazine has a circulation of 6.5 million.

The home is for the family interested in building a unique vacation house in budget-minded stages. The vacation horne has large windows which extend to the cantilever-gable roof, opening the interior of the house to the surroundings. The unusual roof has created triangular-shaped rooms with lofty ceilings as high as 14'which give an illusion of extra interior space.

A model has been constructed and furnished, and complete building plans are available from Weyerhaeuser. Plans include complete working drawings of 7/+" scale on eight 17x22" sheets which indicate elevations, floor plans and details. Separate material lists are included for the basic unit, the recreation deck, and for each outrigger bedroom.

Merchandising materials for dealers include a package of 10 sets of plans

(rnarked to sell for 50 cents each), for only $3.50. With each package, the dealer receives an in-store banner to help promote the house. To obtain plans and information about the vacation house, write Weyerhaeuser Company, Box B 227, Tacoma, Wash. 9840I.

The stimulating design calls for build' ing a main living unit, one or two outrigger bedrooms and a recreation deckali at o.t"e or in stages. It is both feasible and practical to erect the main unit firstadding later as the owner's needs change. The main living unit is 676 square feet and can sleep four, complete with living room, which has roll-out trundle beds, bed' room, kitchen, bathroom and full basement. The house can be a delightful re' tirement home. It's adaptable to almost any site location or climate influence.

In the recently complete vacation houseo W'eyerhaeuser wood products used through' out the home enhance the striking design with both rustic and nrodern materials. The house was constructed on famous Cape C.od near Orleans, Mass. The model is built with kiln-dried framing and plywood sheathins for walls and roof. The recrea' tion decf is of 2x6 Douglas fir left natural.

TRIAI{GULAR-SHAPED

On the interioro warm tone solid fir paneling adds a pleasing contrast t" 4" attractive living room fireplace and blends with the light color hemlock ceiling. The V-shaped kitchen cabinets o{ birch ply' wood with natural finish and matching doors carry through the theme of a modern wood vacation home,

living room's solid fir paneling complements red brick fireplace and blends with hemlock ceiling. Th'e room shape, large windows and high sloping ceiling gives a feeling o:f spaciousness.

KENNETH W. TINCKTER MITAN A. MICHIE

Ncw Fnoduot FnoffEts

Tempo-8 Poneling Introduced

Norman Davidson, PacificWood Products, Los Angeles; has announced the introduction - of another new and distinctive panel to PWP's growing line of interior plywood panels. Called Tempo-8, the new medium prieed panel features a prefinished facing of six subtly mismatched strips of rotary cut mahogany veneer separated by wide, flatcut square grooves placed on eight inch centers.

Strip 'N Stik is broad-use product. It is admirably suited for homes, apartments, hotels and motels, restaurants and cafeterias, hospitals, institutions, schools, trailers, photo dark rooms and even in laboratories where milder chemicals are used. Where repairs are necessary, Strip ,N Stik vinyl mouldings eliminates pasty, messy caulking compounds.

Manufactured exclusively for PWP in the Philippines, Tempo-8 is prefinished at the mill, utilizing three baked in coats of the latest in U.S.-made thermosetting resins. Colors are Champag:re, Madera, and Nutmeg-all supplied with square grooves prefinished with richly contrasting brown paint.

PWP imports and distributes a high grade line of fine hardwood paneling including their Random Plank and Islander prefinished wall panels.

Tempo-8 dimensions ate Y+" x 48" x 96", with V+" square grooves placed on eight inch centers. Pacific Wood Products Company has a nationwide sales organization.

Write: Pacific Wood Products, 900 Wilshire Blvd., Los Angeles 17.

Moulding Seols Agoinst Woler

Strip 'N Stik is a vinyl strip with a pressure sensitive adhesive which positively seals out water and moisture, and also covers unsightly, unsanitary cracks and crevices around bath tubs, sinks and shower stalls. It improves the appearance. Strip 'N Stik is manufactured by Marken Plastic Corporation.

The specially developed adhesive used never dries out. The %" width strip-form makes it very easy to handle and apply. To use it, simply strip ofr the backing sheet and the exposed pr:essure-sensitive adhesive instantly adheres to any clean and dry surtace.

Simply Strip-0ff and Apply firis product has many universal building applications because of its quick-stick prop- erties: A-for doors and windows to eliminate wind rattle and secure tight closing. B-stop car door and window rattles when driving. C-eliminate irritating vibration noise in cabinet doors. D-keep out vem.in at food compgrtments. E---rrindow-stripping use at windows, outside doors and screen doors. F-keep out flys, moths and other insects at exit doors, Ga good general utility item to have around.

Strip 'N Stik is attractively two-color packaged for counter, bin stock or rack display. The product proper is sealed in a blister pack.'Standard lengths-15 ft. Color -white. Recommended consumer price-$1.89. . Stock No. 3108. Packed 12 tn a carton.

Write: Marken Plastic Corporation, 2250 East 1l1th St., Los Angeles, California. Zip Code-90059.

Porloble Chqin Sow

This rugged, completely portable gaspowered chain saw is the most useful tool for home, camping, or around trees. It can be operated by one hand, has no wires drag- ging and runs one hour on a pint of fuel, with the special fuel tank operating at any angle. Its compact size and 97c-pound weight makes it ideal for easy and handy storage. The safety control disengages the clutch when hand pressure is released and

Diol-A-Muro'l Disploy

Dealers can extend the impact of MarIite's spring TV campaign on the TODAY show by utilizing the new Dial-A-Mural counter display. This sales promotion aid features Hugh Downs and Frank Blair of the popular NBC-TV show.

An eye-catching headline-"Dial Yourself a Custom-Decorated Room With Exciting New Marlite Murals"attracts customer attention. A disc can be rotated so that each of the nine scenes and desigrrs in the new Marlite Mural line move into position in the colottul bathroom scene at the bottom of the display. The special 6'x5'panel price of $15.50 also is featured in this display. There also is an attached pocket for literature.

Write: advertising department, Marsh Wall Products, Dover, Ohio.

Floor Bridging Needs No Noils

No nails are required in the installation of a unique floor bridging manufactured by

Quickly Installed with a Hammer

Timber Engineering Company. Called "FasLok," the product is quickly installed with a few taps of a hammer and "locks" in place through the use of a "lazy nail" designed in the form bf a prong.

Teco advises that one of the advantages of its bridging is that it can be installed after the sub-flooring is in place from beneath the floor joists rather than in twostep process, as is required for conventional types of bridging. Acting in compression, the bridging is designed to become tighter as the joists season.

Compact

Size, Weighs 0nly 9/+ t!s.

there is no shock hazard,. This chain saw has 10" usable blade that travels 900 feet per minute and can be used for cutting firewood, pruning, rough construction work, scafolding and sitnilar uses.

Write: Marine Industrial Supply Co., 645 W. Anaheim SL, Long Beach, Calif.

Fas-Lok bridging is available for 2x8, 2x10 and 2x12 joists with spacings of t2", 16" and 24".T\e product is precision-formed and stamped from 18 gauge zinc coated corrosion resistant steel. It is FHA accepted and approved under the provisions of the Uniform Building Code.

Write: Tirnber Eng:ineering Company, 1619 Massachu,setts Avenue, N.W., Washington, D,C.20024.

Features Mismatched Mahogany Veneer Strips

New Poneling ot World's Foir

The low luster of penetrating oil and the wear-resistance of the finest synthetic resin protective surface are combined in the new oil finish teak Craftwall paneling selected for the House of Good Taste at the New York World's Fair.

One of the newest products of Weyerhaeuser Company, it will be seen on walls of the study of the exciting modern home designed by Edward Durell Stone, A.I.A., New York.

Write: Weyerhaeuser Company, Wood Products Division, Tacoma, Washington.

Heovy-Duty Boring Mqchine

Easily convertible for hollow chisel operations, Comet Industries Corp.'s Boring Machine is built for extreme accuracy and continuous maintenance-free service. This rugged single spindle-type tool features rigid cast iron 9 x 20ty'2" work table, surface ground to close tolerances, and easily adjustable by rack and scroll gear; ball bear-

New Process for Finishes

An improved process for the application of non-film forming finishes to lumber has been announced by Frank Roberts, a Bellevue, Washington consulting engineer.

The new method can be used with stains, toners, preservatives or other treatments where a resin film is not required. Products successfully processed in a pilot plant operation included siding, paneling, soffit, roof decking, patio decking, moldings, fence lumber, S4S boards, and plywood. The process can be adapted to almost any number of variables in pattern and gtade, length assorted, product rate, finish and drying time.

Write Frank Roberts, 208 Carlson Building, Bellevue, Washington,

"Vonocile" Preft nished Poneling

Vancouver Plywood Co. is now manufacturing and marketing nationally a new line of prefinished paneling, under the trade name "Vanacite," according to David Difford, Vanply vice president and director of marketing.

Comp qnd Utitity Sqw

This new utility saw features an all steel frame, automatic tension lever clamp and extra sharp, long wearing Swedish charcoal

' Single SpindleTYPe Tool ing alloy steel spindle assembly mounted in steel housing with hardened tracks to provide smooth travel on eight grease sealed ball trearing rollers.

For forward drilling movement, convenient foot pedal is provided, while heavy coil spring returns bit automatically to rear position. A heavy flywheel on near end of spindle assures maximum performance with minimum horsepower. Recommended motor is % H.P., 110 volt, single phase, rnounted.., on angle bracket for quic\ qdjustment of belt tension. ''

Write: Oomet Industries Corp., 2043 Imperial Street, Los Angeles, California .90021.

Durable, Yet Attractive

The Vanacite finish is catalyzed chemical of the acrylic type, unlike the wax finish that Vanply formerly used. The finish was designed to withstand usage by modern-day families, yet continue to maintain its attractiveness for manY Years.

Lee Crone, sales manager of the Prefinished Products Division, located at Charlotte, North 'Carolina, calls Vanacite, "the end result of research and development .team efforts to produce the most beautiful 'and durable finish available today in the manufacture of prefinished paneling'"

Crone does not consider Vanacite a price line. "Qur prime target is quality," he states, "and keeping our distributors competitive with comparable prefinished paneling."

Color changes also have been made on the Vanacite line. Sen or Oriental Ash has replaced Gray Ash, and a new series of domestic hardwoods, including Walriut' Cherry, Birch, Oak, Butternut and Pecarr has. been added under the title Rustic series.

The new Rustic series adds the fifth classification to the product line. The others are Malan, which is Philippine Mahogany; Moroco, which is Okoume from Africa; .Yoqng American, the standard or intermediate series of domestic haldwogds; and Continental, which is the premium grade series of. domestic hardwoods.

Retails for $2.29

steel blades. Blades have protective sleeve 'i and each saw is individually packaged in a poly bag. Weatherproof blue enamg! finish. Full 21 inch size. Suggested retail No. 9241P $2.29. Witherby Products Divi- ',, sion. John H. Graham & Company, Inc., 105 ; ;, Duane Street, New York 8, New York' :

Portoble Two-Woy Rodio i:

General Electric has introduced a new concept in communicationsa "Pott'aMobif' two-way radio described as the first of its kind.

Versatile in ap'plication, it triples as a plug-in mobile radio in a' e.ax, a,s aq offie.e Lase station, and as an expan{ed-ra:nge porLable with the highest radio power output ever packed in a self-powered handcarried design.

It can talk portable to @r, vehicle to man on foot, office to vehicle, car to officq car to car, ot car to portable.

The new equipment has up to 18 watts of transmit power in low band frequencies (25-50 mc.) and up to 10 watts in high band (132-1?4 mc.). G-E engineers say this output, achieved in a tubeless 13-poundunit, is twice the power previously available in any ha.nd-carried radio.

The Porta-Mobil is 11 inches by 3% ', inches by 916 inches, or half the size of the highest power hand-camied unit previously available.

A key feature of the flexible new design is its ability to stay on the air for long ' , periods of time. It may be on the air more'

Has ManY APPlications times per hour than previous units and longer per individual message when required.

- G-E engineers say the unit's duty cycle fa.r exceeds previous industry duty standards established for mobile equipment and portables.

0il Finish Teak Paneling

It{STAttAIl0N STEPS for the Nu-Grid Ceiting Beam System: l-Hanger clips are attached to ceiling. 2Beam is cut-telength and snapped in place over

New Ceiling Beom System

A complete ceiling beam system, ofrering the home handyman an easy, economical way to add the glamorous beauty and appearance of authentic wood ceiling beams to any room, has been developed and is currently being marketed by Wood Conversion Company.

The Nu-Grid@ ceiling beam system is completely pre-built, unlike anything now on the market, Conventional framing or boxing; sanding and finishing are eliminated. Attachment features make installation possible to all ceilings-including plas- te& gypsum, tiled and suspended ceilings.

Soft, wood-like luster of the beamJ is achieved by bonding grain-embossed vinyl to steel. Nu-Grid beams look amazingiy

clips. 3-The f inishing touch is added. End trims are fastened to walls at both ends of the beam. Beams can be easily joined together for longer rooms. like expensive walnut box beams. The durable vinyl surface resists scratching, won't chip, peel, crack or craze, and wipes clean with a damp cloth.

Nu-Grid-beams, 3,, x 5", L2, and 14, long, are packed six beams to a carton. Every beam .comes complete with hanger clipi, end trims and matching splicing tape. Com- pfete application details are packed with the system.

Write: Wood Conversion Co., First Na- tional Bank Building, St. paul 1, Minn.

New Ponel Bockcoot

A special Woodlife backcoating for pre- finished Weldwood Gold Label paneling-has been introduced by U.S. plywood at nl, increase in panel cost.

CATIFORNIA LUT,IBER IIETCHANT

Woodlife, the new backcoating is an adaptation of a water-repellent preservative developed by the company's Protection Products division to protect wood from moisture, mold and fungus.

"The Gold Label series includes the most rare species of exotic and domestic woods in the prefinished line and consequently is our most luxurious line,', said John Ball, director of product marketing.

Gold Label panels comprise classic teak, Brazilian rosewood, butternut and wormy chestnut; deluxe korina, birch, walnut, gothic oak, genuine mahogany, oak and cheny; and charter cherry, oak, birch, walnut and pecan which feature the natural knots and burls of the wood.

New Sliding Spice Rock

Grayline Housewares Inc., has introduced what is believed to be the first vinyl-coated sliding spice rack made available to the lumber dealer. The tough vinyl-coated rack, No. 512, holds 12 spice cans in twin rows. six cans to a row. It is mounted with three screws to the underside of a shelf, taking advantage of normally unused space, and slides out with the light pull of a finger.

The Grayline sliding spice rack is a high turnover item that complements kitchen cabinet and workshop lines. The compact space-saver permits the user to otganize spice cans of varying heights to end hunting and wasting time. The spice cans are easily identified by their side markings.

The spice can rack is designed for fast turnover. Suggested retail price is 91.98.

Write: Grayline Housewares Inc., 19 North Union Street, Elgin, Illinois.

??" Shfttute fo, Sn*i,n anJ Q,'/;ty

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mindyou con olwoys depend on United to fill oll your Pine qnd White Fir needs.

ffih5

Eosy Weekend Closet Proiect

Through an intensive consumer publicity program, the Aromatic Red Cedar Closet Lining Manufacturers Assn. has shown millions of homeowners how easy it is to install a cedar closet over a weekend. The

Brass, Satin Bronze, Oil Rubbed Bronze, Satin Black, Polished Chrome and Satin Chrome.

Solid brass or bronze Dover knobs are 2" in diameter'; roses ate 29i16".

The complete Dexlock line, including Dover', Cascade, Byron and Atlas knob designs are illustrated in the "Dexter" Door Hardrvare" catalog, available free.

Write: Dexter Lock Division, Dexter Industlies, Inc., 1601 Madison S. E., Grand Rapids, Michigan 49502.

Stoined Froming Promolion

Merchandising mater"ials to point out advantages of the new Weyerhaeuser engineeded 4-Square kiln-dried flaming lumber

Write: Masonite Corp., 29 North Drive, Chicago, I1l.

Subject of lntensive Publicity Program Association has utilized all medianewspapers, magazines, radio and TVin this promotion. Pictures showing the home handyman how the tongue - and - grooved piece go up over old walls have appeared in papers across the country. AII publicity refers the consumer to his local dealer for a<lditional information.

New Door Lock Design

Production of a new Dexlock design to meet increased consumer interest in Colonial and Early American architecture has been

Merchandising Materials 0ffered

-nsv7 slsilsd chelry brown for ready identification-are now available for Weyerhaeuser dealers.

Promotion materials include: newspaper ad mats, in-stole banners, builder job signs, builder: and consumer foldels and a unique "boxcar" counter display. The miniature boxcar, with savings book tucked inside, is available at g2 each.

Write: Weyerhaeuser Company, Box B 228, Tatoma, Wash. 98401.

Filigree Hqrdboqrd Ponels

Attractive Displayer Carton lock Cotolog Offered

A new illustlated 16-page full color catalog describing Weslock locks, door trim, cabinet hardware, keying kits, installation tools and lelated products, is offered to architects, buildels, contractors, and distributors by Weslock Company.

Complements Colonial Decor announced by Dexter Industries, Inc. Designated the Dover 3400 series, the economically-priced knob is available in eight functions to meet virtually every residential requirement.

Ttre Dover line is available in seven finishes, including Polished Brass, Satin

Masonite Corporation's new Camelot and Cloverleaf filigree hardboard panels are displayed attractively and compactly in the displayer carton set showrr in this photo. The floor unit now is available to the company's building materials dealers. It is completely self-contained and accommodates two pieces each of Camelot and Cloverleaf in handy carry-out sizes-16" by 72", 2' by 4', and. 2' by 6'. See your local Masonite representative or

Free 16-Page Catalog

The Weslock catalog is available without charge.

Write: Weslock Sales Department (on your business letterhead), 2075 Belgrave Ave., Huntington Park, Calif.

T lltf B E RS tohhing

o Dougfor Fir in sizcr 24" r 24"

Pfonor copqcity fer surfocing lo 24' r 24"

Troilerqble Log Splitter

Expanding its line of power log splitters by adding trailerable models and splitters with increased log-length capacity is Mackinaw Products, Warren, Michigan. In addition to its standard LS24-series which splits logs up to 2512" long, Mackinaw is now offering extended frame models: the LS36series for logs up to 371b" Iong and the LS48-series for up to 52" long logs. Both series are available in gasoline-engine and electric-motor powered versions. All models use the same hydraulic power package, providing over 9-tons of smooth splitting force.

The entire line of Mackinaw log splitters can be had in trailerable versions for hauling behind any vehicle at freeway speeds. A conversion kit is also available for trailerizing standard units already in the field.

Included in the kit are a conventional bolton trailer hitch, wider rear chassis, pneumatic tires, fenders, license plate bracket, safety chain, wheels with tapered rollerbearings, and all necessary fasteners, etc.

Write: Mackinaw Products, Division Detroit Tap & Tool Co., 8615 East 8 Mile Road, Warren, Mich.

Glumqc Shqke Pqnels

A colorful, new piece of literature is now available describing the advantages of Shakertown R€d Cedar Glumac Shake Panels.

Illustrations of new and remodeled houses in full color show the many ways these panels can be used for complete walls or decorative accents. A detailed art treatment indicates the ease of applying the 46Y+" panels of prefinished shakes right over old walls.

The slr,ake panels are available in 14 modern colors with matching color na.ils.

'Write: Shakertown Corporation, 20310 Chagrin Blvd., Cleveland. 22, Ohio.

New Folder on Roof Trusses

Timber Engineering Company (Teco) has announced the availability of a new folder describing the firm's system of roof truss construction built with split ring connectors. Discussed in detail are the desig'n, fabrication, shipping and assembly features of the Teco system.

Although concerned primarily with trusses for short and medium spans (20-50'), the new Teco folder explains how the ring conector system has been "performance proventt for over 30 years through its use in structures spanning up to 250 feet. Shown in the folder are two of the more popular truss desigrrs for short and medium spans. A listing of other available designs is also presented.

Unlike truss systems making use of gusset plate connections, the Teco ring

system requires no special presses or jigs for assembly. The folder illustrates how trusses and other structures built with the system can be shipped in "dissassembled" (knocked down) or "folded" form to job sites many hundreds of miles from the fabricating plant with the assurance that the members wil go together correctly. Atr interesting comparison is made between the Teco ring corunector system a.nd the childts. Tinker Toy set consisting of dowels a,nd hubs which are joined together to make clifferent shapes. In the Teco system, the structural members are the "dowels" and the split ring connectors the "hubs." Just as with the Tinker Toy set, there is only one way a Teco ring connection can be made...therightway.

For free copies write: fimber Engineering Company, 1619 Massachusetts Avenue, NW, Washington, D. C., zip code 20036.

How About BIRCH

Lurnber Yard, Trucks Loaded Witlmct Delay For

Genetics Pioneer Retires

Francis I. Righter, a pioneer in forest tree breeding, retired June 20 alter more than 30 years in forest genetics research, John R. McGuire. director of the U. S. Forest Service experiment station at Berkeley, has announced.

Righter is internationally famous for his work at Placerville, California, in the genetic improvement of forest trees--particularly in the prcduc'tion of pine hybrids. He started working for the Eddy Tree Breeding Station in 1931 and helped establish the Institute of Forest Genetics in 1932.

It was at the Placerville Institute that Righter worked out with his Forest Service colleagues succrssful techniques for controlling pollination of pines. These techniques have been adopted and developed by forest geneticists around the world.

Righter's hybrids, McGuire said, symbolize to scientists, foresters, and laymen the improvement that can be gained through forest genetics research. Many of these new trees grow faster than their parent species. Others are resistant to drought, frost, and forest pests.

Hybridization methods developed at the Institute have been adapted to improve forest tree species throughout the world, and scientists come to Placerville from far and wide to learn these methods and teach

them to forest tree breeders in their home. land.

When Richter began his career, few foresters had much hope for practical results from forest genetics research, McGuire said.

The National Forests in California, for example, have started production of two outstanding hybrids produced by Righter and his co-workers. Korean foresters are producing and planting a hybrid first made at the Institute of Forest Genetics.

Born in Port Jervis, New York, Righter started in forestry work as a lumberjack, skidding and hauling logs in the forests of his home state. After military service in World War I, he entered Cornell University, where he took a bachelor's degree in forestry in 1923 and a master of forestry degree in 1928. He taught forestry at Cornell for about two years before joining the staff of the Eddy Tree Breeding Station in 1931.

Except for a year at tle Southern Forest Experimental Station in New Orleans, La., Righter's entire Forest Service career has been spent in California. From 1952 to 1960 he was in charge of forest genetics research for the Berkeley experiment station. For the past four years, Righter has concentrated on summarizing research in pine hybridization at the Institute of Forest Genetics near Placerville.

Wood Reseorch Story

How research helps the nation utilize its timber and other forest resources is told in a new booklet by the U. S. Department of Agriculture.

The booklet, ooFocus on Research," tells how Federal research facilities are organized to meet the expanding needs of a larger population, to make full use of this major national resource, and create new industries and jobs.

Importance of timber as a basic raw material can be seen by the fact that woodbased economic activities account for about six percent of the gross national product and five percent of total employment.

In line with the upsurge of research and development in most industries in recent years, USDA through its Forest Serviceoperated Forest Products l,aboratory in Madison, Wis., and l0 interrelated regional experiment stations is upgrading and extending the uses of wood through research.

Many of the new developments arose from the cooperation between the Laboratory, experiment stations, and research facilities of other Federal agencies, universities, and private industry.

The American consumer has benefited from new wood uses developed in USDA laboratories, such as glue-laminated beams.

EWETT LUMBER SALES ,,SPBCIALIZING IX REDW@Y'

Dreshfteld Heqds Cql Council

Dr. Arthur C. Dreshfield, director of re' search and development for the Fibreboard Paper Products Corporation at Antioch, was elected president of the Technical Ad' visory Council of the University of California Forest Products Laboratory at its spring meeting.

He will succeed John T. Rushton, general manager of the Winton Lumber Company at Martell. The council named Henry Tro' bitz of Arcata, manager of the California Timberlands division of the Simpson Tim' ber Company, to succeed Dr. Dreshfield as vice-president.

Boris Bresler, director o{ the structural engineering laboratory of the Department of Civil Engineering, told the group that research on wood structural properties and design, while long a part of his laboratory's program, has grown markedly since 1950 as a result of joint studies with the Forest Products Iaboratory. He outlined plans for large-scale experiments with wood shells in building construction.

C. F. Kelly, associate director of the Agricultural Experiment Station and former chairman of the University's Department of Agricultural Engineering at Davis, reported some decline in wood use in farm structures during the past two decades. He said construction of farm buildings in the United States represents some $2 million a

year, and cited some areas of increasing wood use, notably in pallet bins for handling fruit and other farm products, and in controlled-environment poultry housing, largely built of plywood.

William A. Dost, forest products specialist in the Agricultural Extension Service, reported some progress in studies of wood residue uses. Protrlems are with disposal, due to air pollution.

Stanley Lumber Opens in Prescott

Grover T. Stanley, owner of Stanley Lumber Co., 420 Miller Valley Road in Prescott, Arizona, scheduled a grand opening last month after putting up a new 5,000 sq. ft. store building.

The one-acre Stanley Lumber Co. yard is seared to the walk-in and custorn builder

trade in the fast growing retirement and summer home community, county seat of Yavapai County.

Stanley has been in business in Prescott for the past five years and was formerly manager of Yavapai Lumber Co. there before starting his own business.

IIEAT llEW SI NTEY LUMBER store in Prescott, Ariz. fleft) is all wood construction. Paving (cement) was also added for all weather parking. Note bulletin board for "specials." Generous use of glass (center) on store front illuminates entire store with natural

lisht. Store lights are only used on dark and cloudy davs. The huiband and wife team that make this adractive little yard hum, Mr. and Mrs. Grover Stanley. Owen Stinley was with Yavapai Lumber in Prescott prior to starting business five years ago.

Plywood Sqles Increose Method Told by Sen King

With a proper promotion program, the Japanese plywood industry could expand its sales in America as much as 50 percent.

That is tlle firm belief o{ the "Sen King" of this country, Dale Watson, president of Watson Hardwood Company and Watson Sales Company o{'[os Angeles.

Watson knows whereof he speaks. His company does approximately $8 million in plywood sales each year.

Beginning in L949, the Watson organization has rapidly expanded, now has offices in San Francisco, Memphis, and

Cleveland, in addition to the headquarteis on Los Angeles' Wilshire Boulevard.

"There is a real need for a strong industry-sponsored promotion program to educate manufactureis and builders in the superior aspects of plywood, and its advantages over competitive products in the metals fields," Watson said.

His'belief in the future of the plywood business is demonstrated by his plans tg build a large pre-finishing plant in the Los Angeles area this year.

'oW'e are going into this element of the business on a large scale. We believe in the basic product and the need for fine prefinishing. Our new plant will contain

CAUFONNIA

many innovations aimed at improving the end product," Watson commented.

Although W'atson imports and sells all kinds of plywood from Japano birch, beech, shina, tamo, and elm, his propensity is for san. He says it is hard to beat sen for versatility of use, for beauty of grain, for its ability to take any kind of finish.

But Dale Watson has a new oobaby" in the plywood businesg Japanese oak, and he and his associates will push this product fully. Fact is, his most recent trip to Japan involved the purchase of more than a million feet of oak for use by mobile home and trailer manufacturers, mostly in the Los Angeles area.

trucking for the LUMBER, INDUSTRY

Los Angeles - Oronge Counties

IMMEDIATE PICKUP SPEEDY DETIVERY

LUMBER HANDLING & STORAGE storoge spoce to leose

-odiocent to Sonto Ano Freewoy-

TU'YIBER ilETCHANT

Trailer and mobile home makers are the No. I customer of distributors serviced bv Watson. Next in order come contrac' tors, lum,ber and building material dealers, and industrial users.

The Watson Company values the JPMA insignia on each sheet of plywood, as well as its own company mark, in an efiort to promote the Oriental product. It has long been a company policy to furnish plywood products to warehousers for use in the design of the latter's ofrces.

But Watson believes that personal contact, by knowledgeable representatives, is tfre real Eurswer to expanding sales and maintenance of reputation.

Mosonite's Richheimer o Hit

Herbert Richheimer, head of Home Improvement Marketing Consultants, Inc., has completed a marathon speaking tour as featured speaker at 13 conventions of state and regional associations of lumber dealers, under sponsorship of Masonite Corporation and the Andersen Corporation.

Hundreds of dealers heard this leading authority on home improvement discuss his DSC "Procedures for Profit" program, outlining in exciting detail how they can operate a home improvement business successfully.

Richheimer pointed up the need for a

businesslike approach to the remodeling business and explained fundamentals of the ooProcedures for Profit" program he has developed in collaboration with Masonite Corporation.

Of the more than 2,600 DSC dealers regrstered, more than 4'00 have sigrred -up for the advanced; "Proceduree for Profit" program, according to Robert F. Curtin, DSC manager.

An inspired speaker and salesman, Rich' heimer was received enthusiastically wher' ever he appeared. His tour took him to the Western Retail Lumbermen's Association meeting in Portland, among others.

New NLMA Insulqting Booklet

The most effective way to minimize home heating and air conditioning costs and attain uniformly comfortable temperatures in hot and cold weather is by the use of thermal insulation.

The home building material and method of construction which is most-ready adaptable to the installation of effective insulating materials is wood-frame construction.

To capitalize on wood's advantages and to explain the most efficient methods, the National Lumber Manufacturers Association has issued 'olnsulation of lVood-Frame Structures."

The 24-page technical report, seventh in the series of Wood Construction Data publications, points out that wood offers a high degree of resistance to the passage of heat because of its unique anatomical propertiesmillions of tiny air cells trapped in a cellular structure-making it a natural barrier to heat and cold and a preferred material for such items as windows, doors, paneling, sheathing and subflooring.

The booklet presents tables listing the relative insulating values of wood and other material, A comparison shows that one inch of wood provides the same resistance to heat flow as six inches of common brick or 15 inches of concrete or stone. Steel would have to be 32 feet thick and alum-

inum more than I40 feet thick to equal the insulating efiectiveness of one inch of wood.

Amounts of insulation necessary for any region of the country are presented, as well as a zone map dividing the country into three climatic zones. The map relates home insulation requirements to the varying severity of weather conditions in the United States.

Illustrated are methods of installing insulation in the most common wall, floor, ceiling and roof systems as well as a tabulation listing the thermal properties of these types of wood constructions.

The booklet discusses a two-year comparative study conducted by the NLMA to determine the operating costs of heating and cooling a masonry structure and an insulated wood-frame building. During the test period both structures were exposed to identical weather conditions in the Washington, D.C. area. The wood-frame building showed the value of insulation with a 26 per cent savings in operating expenses in the winter months, and in the summer months showed a savings of 20 per cent.

A copy of o'Insulation of Wood-Frame Structures," Wood Construction Data No, 7, is available from the Technical Services Division, National Lumber Manufacturers Association, 1619 Massachusetts Avenue, N.W., Washington, D.C., 20036.

Weslern Wood Products Assn. Membership Ropidly Growing

More than 70 percent of the production of West Coast Lumbermen's Association has already signed up for membership in the new Western Wood Products Association, according to G. C. Edgett, executive vice president of WCLA.

The lumber leader said that 4I companies with a combined output of 2.862 billion feet had already signed up in the first three weeks the contracts were open. They are small, large and medium size companies, he said.

It is urgent, said Edgett, that mills which have not yet signed up should try to get their membership applications in at the earliest possible time. The reason, said Edgett, is that plans for the promotion activities of the new lumber group, which will include members of both WCLA and Western Pine Association, will be based on the estimated income of the new association.

The new association will, on August 1, take over the active functions of both laree western softwood lumber groups, Edgelt said.

Number of men required to handle the duties of the new grading bureau, which will be an active part of WWPA, Edgett said" will be based on the number of mills which sign the new contracts.

New Chomp Cqrries 100,000 BF

"It's the biggest," Keith Stiff said, oountil they build a bigger car !tt

The yard foreman at Rickini Lumber Company was referring to that firm's latest entry in the "biggest flatcar load of lumber" contest which has been going on for some time with Rosboro Lumber Company of Springfield.

Rickini slipped the title away from Rosboro last March, only to have the Springfield firm load an even larger car later on.

Now the Saginaw outfit thinks the title is secure until the Southern Pacific Railroad comes up with a bigger car to load.

The new champion load contained 100,640 board feet of 2x6 center gratch utility grade Douglas Fir and hemlock, kiln dried, weighing an actual 187,516 pounds. Southern Pacific wouldn't let the firm load more, Stiff said.

The load contained 41,936 square.feet of sub-flooring, enough for approximately 40 average size houses, Stifi said.

Enroute to American Distributing Company, Modesto, Calif., the lumber was loaded with a new SP experimental floating load system in which the entire load is tied together with no stakes to secure it, Stiff explained.

Rickini, at this time of year, averages five cars out of its loading shed a day, a total of about 200,000 board feet. The 1962 total shipped from the firm was 42,489,957,the yard foreman said.

NHIC Founder Honored

Directors of the National Home Improvement Council honored one of the group's founders, Paul B. Shoemaker, executive vice president of the Masonite Corporation, by naming him ,.Home lmprovement Man of The Decade" at May ceremonies in Chicago.

Treasurer of the Council until his resignation at the meeting, Shoemaker was presented with an inscribed silver bowl as testimonial to his service to the home improvement industry throughout the l0-year history of the organization.

John M. Coates, president of Masonite Corporation and Graham Morgan, president of United States Gypsum Company, lauded Shoemaker for his contributions to the industry. He retires from Masonite in August. The testimonial luncheon was attended by 75 business and industry leaders.

Shoemaker was also elected honorary chairman of the board of NHIC at the morning directors meeting. F. O. Marion, Masonite Corporation, was elected director and treasurer of the Council, replacing Shoemaker. Other directors elected included: Mortimer -8. Doyle, National Lumber Manufacturers Association; George ['. Johnson, Armstrong Cork Company; and A. W. Teichmeiei, j Ut Plywood Corporation.

0YER 0l{E-HUllllRED TH0USAND feet of lumber is loaded on this record setting car, sent out by Rickini Lumber of Saginaw, 0regon.

5 Garlow Company

Warehouses

lo Serve All Southern Colifornio Deslers *

l7O3 N. 8th Street

COLTON, Cqliforniq

TAlbot 5-0672

I l38l Brodley Ave.

PACOIMA, Colifornio

EMpire 9-5208

738 Eost 59th Slreet

tOS ANGEIES, Colifornio Pleqsont 2-3137

6807 McKinley Avenuc

tOS ANGEIES, Colifomio Pleqsonl 2-3136

2510 N. Chico Sheet

EL MONTE, Cqlifornio Gllberr 3-7345

CUmberlqnd 3-3303

M|)RGAII D|IORS for Every Use

M"400 lnterchangeable Panels Entrance lloors-All Types

SEll0RC0 louvers & Colonial-Modern Hardwood Flush Panel Doors

FTUSH DOORSASH_MAH(lGAIIY -BIRCH_ MAS(IIIITE_8EECH *

FIR PTYWO|ID_

JAPANESE PIYWO(ID *

NORDCO DOORS

TOUVER DOORS

3 PANET DOORS F.3

FOUR PANEL RAISED F-.{4

X.BUCK FRONT DOORS

sAsH DOORS F-I3

RAISE PANET I.OUVER DOORS

SCREEN DOONS

FRENCH DOORS

DUICH DOORS

FANCY FIR DOORS (ENTRANCE)

TOUVER BI.INDS

MONTEREY TYPE DOORS

..SOUTHERN AIR'' DOOiS

Estoblished | 896

WHOIESALE ONTY

Soulhern Colifomlo Door

Lcttetrs

Max Cook

Dear Sir:

Enclosed please find a photograph and article on the latest car of lumber shipped by our Rickini (Saginaw, Oregon) operation to American Distributing Co., at Modesto, California. Our reasons are two-fold. We have been experiencing an offand-on flatcar shortage during the past couple of months, plus the fact that Fred Mensinger, manager of the above yard, is always disappointed when his cars run under 80,000 feet. So, we decided to ship a Saturday surprise.

The car arrived about a week ago and the word from the south says that Fred is still unloading the car, (by hand that is).

S. E. Pittman Sales Manager Bohemia Lumber Co., Inc. Cottage Grove, Oregon

For the rest ol the story on this record,-making shipment see picture and, story on page 81 ol this issue.-Editor.

Ole May Dear OIe;

I am now "basking" in the sunshine at Palm Springs for a month's time after I spent 15 months in Mexico. I enjoyed every minute of it. I would strongly recommend a similar trip to any of the Lumbermen. Buy a trailer and take your time to really see the country. Avoid the summer as it really rains during July, August and September. November, December, January and February are the best months. April and May a bit windy. By-the-way, I think May and June are ideal in the desert at Palm Springs.

I ran into Bus Blanchard and Bob HansenMullin Lumber,

Nofth Ho'lly'wood, Rotarian's concat at the El Mirador Hotel. AIso visited with J. F. Weber and George Cameron at Palm Desert. Nice to get some of the lumtrermen's news directly.

Best regards to you and all my lumbermen.

Sincerely,

Harry Whittemore

Dear Sir:

I for one am glad to see You people carrying stories regarding the threat to free enterprise that faces the lumber industry.

I speak of the government and President Johnson's Plans to take over northern California forests and make them into a boondoggling government memorial for some paper shuffiing "public setvant,"

The feds may condemn the Iand under so-called eminent domain and call it progress, but I call it the nationalizing of one of the West's basic industries' A. E. Harvey, Jr. Scottsdale, Arizona.

David Cutler

Dear Dave,

In your last issue (June) you had a story on a retailer uP in the valley who used a coupon idea as a customer come-on for remodeling work.

IMhat I'd like, to know is if anybody can just copy the idea out of the magazine or is it copyrighted or something ? Yours Very TrrrlY, Ralph Fremont Santa Paula, Calif.

Go ahead' and, use the id'ea and good, sales to you. FeeI lree to usc anything in the mag,azine as your own. Vhen something is protected by copyright it will be plainly marked'.-E ditor.

Creosote . Poles . Piling . Ties . Lunber . Wsrren Solts

PERSONAI.S

(Continued lrom Page 42)

Dick Norman has moved to the inside sales force with Evans Produsts Company in LA, according to ma.nager Clifi Rauch. Dick joined EVans in '57 and has been a truck driver for the last six years.

Charlie Schmitt recently spent a week in the Northwest on Jack London Trading Co. business.

Bob Kluth has been named manager of the newly reopened R.ogue River Lumber Company on highway 101 north, P.O. Box 635, Gold Beach, Oregon. Kluth was formerly with Basin Building Materials Co., Klamath Falls, Oregon.

Al Vleitz, head of Shasta-National in Los Angeles, followed up an eastern buying trip by flying his own plane over into Mexico for several daye of varation.

Lee Kramer, E-Z Glide "Top Banana," and his wife Jerene, covered business jn Las Vegas and Apple Valley last month. Ihey go,t caught in the 100 m.p.h winds in Las Vegas which did extensive damage in that area.

It was reported that Seth Potter, sales manager for TW&J, Los Angeles lost his car while calling on lfarold Cole at Bohnhofr Lumber Co. Following a 36 hour sea,rch the car v/as recovered and it made Frank Quattrochi very happy because the new can happened to be his.

Jack and Norman Davidson, LA importers and distributors seen in Chicago at the NLBMDA convention as Pacific \Mood Products is active nationally.

Yolney Spalding was a recent visitor in Los Angeles. Sinee retiring from the wholesale lumber distribution business in southern California the retired U. S. Marine has been mal<ing his home in the state of Washington.

Gertrude and C. D. LeMaster, former publisher of Western Building Review, Sacramento, have returned home after tooling their Caddy to Florida and back via the South, stopover at New Orleans, natch.

Sallye Bissell is back in southern California from Sebastopol where husband Gil was with Fluor Colp. for several months. Sallye is the publicity chairman for HooHoo-Ette Club #1. The Bissels are making their home in Downey.

Dave Michel and Tom Bell have remodeled Big Ttee Lrrmber Co. in Colma into a one-stop builder's center. The yard is on the former site of the Big Bear Lumber Co.

Alice Rogers, 1Yz yeat Cal-Pacific Sales Cory. veteran has transfened to the company's Los Angeles headquarters from the Lreg,ta office. She will be an assistant to general manager Pat Benson.

Art Dvans escaped last month from his 6-day a week plywood & lumber operation in San Mateo and treated the missus and himself to a week's vacation in Arizona.

Carvel Brown, and wife Aileen, returned last month from a six week trip through the Orient, including southeast Asia. Canel is general manager of the Orban Lumber Co., Pasadena, Calif., one of the city's pioneer retail dealers. The trip was made by plane and ship in order to cover all points of interest.

We remember reading about the pilot who went down in the Paciffc while fenrying a plane from Oakland to Manila a couple of months ago, but the paper only identified him as an airplane broker. Last month we had the pleasure of meeting Blaine Gardner in the offices of M. S. Cowen Po. in San Franeisco, and we find that aircra,ft sales is only a subsidiar5r of his Republlc Foreet Products producing firm in Manila. Blaine, if you'll remember the front page spread, spent ? long hours paddling around lhe Pacific with only a fragment of a life jacket after he erash landed his plane which in his words "floated like a stone". What's he do' ing back in the Bay Area? TVhy pickilS uq uttithe" plane to ferry back to Malila, of course!

Ken Coleman, Phil Keltv and Ed Difani were L.A. Hoo-Ho'o's who attended t'he Salt River Hoo--Hoo week-end golf tournament June 19,20 and 21 at Phoenix.

The Essley clan has moved their recreation activity to their Laguna Beaeh house for the summer months ahead.

Robert Kellso has moved over to Evans Products Roseburg operation after 15 years with Southern Oregon PlYwood.

(Continueil an Next Page)

FIR PINE . REDWOOD SPR,UCE . WESTER,N HARDWOODS

DIRECT MILL SHIPMENTS CONCENTRATION YARDS

I F{I M

PERSONALS

(Contirrued lrctnt Page 83)

Mildred l)utton, prominent Hoo-Hoo-Ette of Los Angeles and member of National Forest Products Week committee, vacationing in the middle west during the month of June,

Yiolet Neal, past president of Los Angeles Hoo-Hoo-Ette club f 1, was presented with a beautiful watch, gavel and other gifts when she completed her term of office.

Mildred Dutton, active in Hoo-Hoo-Ettes and National Forest Products Week, spent part of May helping Stan Swafford run his office while his secretary vacationed.

HIILTNAN frlACKrN

LUMBER COMPANY,

Ruben Haun is nolv managing the J. W. Copeland yard at Caldwell, Idaho, r'eplacing Bob Dawson who plans to open an independent yald in the area soon.

Rob Wells, general manager Talter', Webster (t Johnson, Los Angeles, has been elected a directot o{ National American Wholesale Lumber Association.

Irrank ltuggieri and wife Yada, San Antonio Pole Construction Company executives, seen at Las Vegas watching the horses run. They are training one of their own and have Santa Anita hopes for this n'inter.

Max Barnette, IBMC general manager', Torrance, spent several days in June at the mills in northeln Califolnia.

lNc.

Phone JUniper 4-6262

Phone 685-4506

Harold M. Frodsham, ownet' of the South Bay Lumber Co., Hawtholne, Calif., phoned from Honolulu last week to infor.m us he is nou' r'esiding pelmanently in the 5Oth State. He has purchased an "own your own" apartment at the swanky Ilikai over{ooking the yacht harbor and extends an invitation to ali members of the lumber. fraternitv to visit rvith him.

Phil Kelty, Torrance wholesale lumberman, and his family spent the last part of June and the fir'st part of July visiting friends and relatives in the Black Hills of South Dakota. This is an annual safari for the Kelty Clan.

Plywood Associotion Offers Monitor Show

Radio and TV personality, Hugh Downs, will be the star of a new "Monitor" radio program on NBC, sponsored by the Amer' ican Plywood Association. It will give lurnber and building materials dealers an opportunity to tie in with rafio spot announcements aimed at their local markets. The program is designed to reach a broad consumer audience with news about plywood and subjects of interest to homeowners.

George Fenneman, top-flight "on-the'air" salesman, will be announcer for the new Monitor segment.

The program, called "At Home With Hugh Downs," will reach 8-million people each weekend through four different fiveminute programs which are being created especially for Monitor-the most widelyheard show on the air.

This is the first time American Plywocd Association has used radio as an advertising medium, according to Donald A. Jaenicke, manager of APA advertising.

The new Monitor program, which will be heard on about 150 stations coast to coast for a 20-week period, began May l. During each five-minute program segment, Downs will cover landscaping, decorating,

remodeling, building and other subjects on the home. He will also discuss how to shop for a new home, what is available in retirement housing and otJrer subjects of direct interest to prospective home buyers.

The plywood association will lead off the program with a 60-second commercial, and close with a 30-second commercial. These commercials will discuss why plywood is a preferred building material for new homes, second homeso remodeling, and do-it-your' self projects.

Listeners will be invited to write to the association for literature pieces, including the Second Home and Add-a-room booklets, 52 Plans booko and other publications.

A big advantage according to Jaenicke is that it provides an opportunity for local lumber and building materials dealers to tie into the final American Plywood Association commercial with 30-second spots of their own.

Forrest lndustries Distributor

Forrest Industries, Inc., of Dillard, Oregon, has named Plywood of Los Angeles as distributor of its Par-Tex 3-D siding for the greater Los Angeles area, Walter H. Parks, Forrest Industries director of marketing has revealed.

Plywood of Los Angeles, owned and

managed by George Kersey, formerly a veneer plant operator in the Pacifrc North' west, has developed into a high - volume plywood gnd plywood specialties dealer.

A HIGH ,UMP won second place lor Ed Hayden at Sabella's of Marin's annual Frog Jump. Hayden, who is a salesman for the J. E. Higgins Lumber Co., jockeyed his frog "Oiving" into a iump of seven feet, ten inches, winning him a respectable second place spot in the adult division of the competitions.

DEPEND ABLE CUSTOM /t4tl.LrNG qnd DRY|NG

40 Acres Air Drying Focilities-4 lorge Modem Kilns (350'O0O BF CopociryF Double Proftle Plonet-Center Split Resow-Line lq1 f,esqurMilling-in-Trqnsil Rqfe+Cerrifted Groders for Redwood, Pine ond Fir

WHOLESATE REDWOOD qnd FIR

0ll IUITIBER C0.

P. O. Box 415

Jopon Plywood Exporlers To Push Domestic Species

Russell Kinsey-Monoger CLOVERDALE, Colif. o Phone: TW 4-2588

Changes in marketing strategy are in store for the Japanese plywood industry as another active year continues for 1964.

The turnaround will place renewed emphasis on sales o{ plywood species native to Japan, rather than the previous emphasis on Philippine Luan and Mahogany. The Japanese Plywood Manufacturers Association reports competition from plywood manufacturers in the Philippines and l-ormosa cut heavily into the Japanese exports of Lauan-previously a virtually exclusive Japanese field.

New strategy, then, will take on a threefold appearance:

1 Concentrate sales on native woods like Birch, Sen, and miscellaneous minor species,

2. Handle only the very best quality Lauan plywood.

3. Remove the quota system for Pro- ' duction and export of Lauan Plywood which has been enlorced for the past I0 years.

JPMA reported that in 1962 Japan had 53.5 percent of the U.S. hardwood plywood import market, but in 1963 exports of Lauan to the U.S. dropped 1l percent while exports o{ local plywoods jumped 29 percent. Losses from Lauan were nearly offset by the increase of local plywoods to

produce a total drop in U.S. exports to just one million square feet.

Total hardwood plywood exports for 1962 Irom Japan to all countries were valued at over $66 million-IO percent higher than the average figures for the five preceding years. Some 80 percent of that total was exported to the U.S. The U.S. portion included 526 million square {eet of Lauan and L97 million square feet of Japanese woods. In 1963 the Luan exports had dropped to 467 million square feet while native woods climbed to 255 million square feet.

In 1964 production of plywood is expected to increase by 20 percent over 1963, based on recent modernization efforts. Nearly 250 manufacturers are now producing quality plywood in Japan. Total assets o{ the industry exceed $500 million at present.

Major markets for 1964 will continue to be found in making flush doors, interior fittings, mobile homes, yachts, and furniture. In recent years these industries have accounted for some 60 percent of Japanese plywood shipments to the U.S.

A JPMA spokesman described the situation as follows:

"Although exports of plywood to the U.S. slumped during 1963, the Japanese plywood industry is encouraged by the rise in exports of plywood from local woods-

Clork lo Rosboro Sales

Val Gardner, sales manager for Rosboro Lumber Company in Springfield, Oregon, has announced the appointment of Dick Clark in the sales department. Clark was formerly in the sales department of Jones Veneer & Plywood Company, and has had extensive experience in sales of lumber and plyrvood.

Rosboro will continue its policy of sales specialization. Roger O'Neal will specialize in lurnber sales, Clark in plywood sales and Gardner in cutting and fabrication.

DtcK ctARl(

Sogincrw Shingles Soginaw Split Shokes

Builders Buying qt Deolers Oftered Merchondising Aids

The Armstrong Cork Company will make an extensive array of merchandising aids available to builders who purchase Armstrong Siding through lumber and building materials dealers in 1964.

According to J. O. Sampson, manager of lumber dealer sales, builders purchasing over 35,000 square feet of siding will have their choice of free local newspaper ad' vertisements, radio spot announcements, or billboard space in which to promote the features of their homes. Armstrong advertising specialists will custom-write the builder's individual message and provide all needed scripts, layouts, copy, or specially imprinted billboard paper entirely free of charge.

Participating builders will also have their choice of several different types of literature promoting their model home features. Site signs, with the builder's information printed on both sides, and attractive wall plaques are further merchandising aids available at no cost for each of the builder's model homes-

Builders using less than 35,000 sq. ft. oI siding will be eligible to receive a portion of these merchandising aids. Sampson said, depending upon the total amount of siding purchased during the year. Builders

purchasing mure than 50,000 sq. ft. of sid' ing will qualify for their choice of addi' tional radio spots, newspaper ads, and billboards.

According to Sampson, the 1964 merchandising program has been designed to enable builders to tie in with the public's strong identification of the name 'oArmstrong" with quality products. The program, he said, will be administered entirely through local Armstrong Siding dealers in order to facilitate rapid handling time.

Blue lqke Reopens

Blue Lake Hardware (formerly Blue Lake Builders Supply) on Railroad Ave. in Blue La&e, California, was reactivated during spring by Ray and Jack Piersall. Ttre business was originally started by the Piersalls in l95I and sold during 1959. The business subsequently closed until reactivated last winter.

Back with a new lease on life, Blue Lake Hardware will be managed by Ben Spini with Ray Piersall of BIue Lake overseeing the new operation. Jack Piersallo who was in the building business with Ray prior to 1951, has since turned rancher and now runs cattle on his spread near Fort Jones in Siskiyou County.

In addition to the completely remodeled 2500 sq. ft. showroom, the 'business also

has some 8,000 sq. ft. of shed space. Located in the center of a lumber producing area, the operation will stock a minimal inventory of lumber. However, a full line of millwork, plywood, mouldings, shelving and roofing will be carried, as well as a complete line of hardware and sporting goods.

MAIIAGER Ben Spini (top lef0 and Ray Piersall who will be overseeing the neuv Blue Lake retail operation.

PONDEROSA PINE DOUGLAS FIR

\MH ITE FI R

ANNUAT PRODUCI'ON 65 A4II.IION

High Altitude, Soft Textured Growth MODERN MOORE DESIGNED DRY KILNS Monufocturer ond Distributor

INCENSE CEDAR SUGAR PINE

PAUL BUNYAN LUMBER CO.

REVEI[tE

TI,ME / 64

(Continued' lrom Page 6)

other tie between Dick Strong, Bob Leonard, V. Anderson and Keith Davidson.

Chuck Noble led the Dubs 'fournament first flight, Jim Maher and Rog Schuyler tied for second and Walt Hjort third. Orville Bressee won the second flight, Jack Hill and Henry Schmidt tied {or number two position, Knute Weidman coming in third. W'endell Paquette led the pack in the third flight with second place tied be' tween Gordon Davis and Ralph Meyer, and another tie for third with Dick Merritt and Ed French filine identical scorecards.

Some 200 additional less athletically in' clined Hoo-Hoo (the vast majority) joined their golfing kindred later that May 15 afternoon for the big evening dinner and show. Billie Grant MC'd an entirely new show- for 1964, which was headlined by The Andrini Brothers, direct from the Ne' vada circuit. The "Hoo-Hoo Lovelies" made a popular return engagement. In other words, the Annual Reveille is still the best evening-out in northern California. I{ you missed it this year, make up for your mis' fortune hy attending the 33rd annual next year in N{ay.

Thanks again to general chairman Jirn Hendrick and his smooth running Reveille

crew which included: Jack Koepf and Bruce Jacobsen (tickets), Charlie Beacom (entertainment). Bob Macfie and Jack Crane (golf), John Pearson and Pete Hurd (publicity), John Skov (program), Vic Roth (banquet), Milt Cook (reservations) and Dave Jopes (reception).

Sponsor List

Aborigine lumber Co., Arcota Redwood Co., Boy Cify [umber Co., J. H. Bqxter & Co,, Bol.dl-Beocon tumber Co., Bonnell Iumber Co., Bonnington Lumber Co.. Buller-Johnson Co., C. B. S. Plyrvood. Colifornio Builders Supply, Colifornio Lumber Soles, Colifornio-Pocific Soles Corp., Colifornio Plywood Co.. Corter Lumber Co,, Coslro Volley Lumber Co.. Cheim Lumber Co., Chenowelh [umber Co., Chrislenson Lumber Co., T. M. Cobb Co.. Crone Redwood Soles, F. M. Crowford Lumber, Inc., Eostshore [umber & Mill Co., El Cerrito Lumber Co., Emprise Soles Co., Evons Horbor Producls, French Lumber Soles, G & A Lumber Co., G & R lumber Co., Gomerslon & Green Lumber Co., Georgio Pocific Corp., Golden Stote [umber Co., Greenwood [umber Co., Hollinon-Mockin [umber Co., Horbor [umber Co., Inc., J. W. Hendrick Co., J. E. Higgins Lumber Co., Hill & Morton. Inc., Hill Iumber & Hordwore Co., Hillview !umber Co., Hobbs Woll Lumber Co., lnc., Holm Timber Industries, Home lumber & Supply, ldoco Mill & Lumber Co., lnlernofionol Poper Co., John's Frome Shop, K-D Cedor, Robert P. Kilgore, lokeside lumber Co., Lomon Lumber Co., loop [umber Co., MocBeofh Hordwood Co., [. W. Morlinez Co., /v{osonife Corp., Melrose lumber & Supply Co., Mill Cqbinet Promotion Fund, Molollo Forest Producls, lnc.. Mulford [umber Co., P.B.M., Pocific [umber Co., Podulo Iumber Co., Poromino Lumber Co., Peerless [umber Co., Rounds Lumber Co., Sow Mill Soles, Service Lumber Co., Stondord Iumber Co., Stocklon Box Co..

Slroble lumber Co., Sun Volley lumber Co., Torter, Websler & Johnson, Inc., Al Throsher lumber Co., Triongle Lumber Co., Twin Horbors Lumber Co., Union Lumber Co., Uniled Slotes GyPsum, United Sfoles Plywood Corp., Von Vleet Wood Producls, Word & Knopp Wholesole lumber, Wel'dwood Sfruclures, Wendling-Nothon Co., Western Door & Sosh Co.. Western Pine Supply, Weslwood Ingrom Co., While Brothers, Wholesole Building SupPly Co.. Willils Redwood Products Co., Woodside Lumber Co.

Now Heor This!

Republic Lumber Co. in Chicago is appealing to the weekend handyman with a series of radio "spots" which feature an easy-to-use specialty product. Aromatic red cedar closet lining materials are being promoted in a heavy schedule of 30-second commercials.

The original radio campaign was keyed to the grand opening sale at Republic's new retail outlet.

Large displays of the cedar closet lining materials also are used to stimulate impulse buying.

o'Products such as these have a special appeal to home handymen," explained Stan' ley Nathanson, president of Republic Lum' ber. "The cedar closet lining has tongueand-grooved edges which makes it easy to install. The material requires no finish' ing. The average fellow can line his closet for about $50 and do it on a Saturday and Sunday. That's how rve're selling it and it has worked."

Cedor Shingle Acceplonce Gontinuis Dromqtic Gqins

Iowa this spring became the 3lst state to put cedar shingle and ghake roofing in the "approved roof" fire insurance category. This means, simply, that homeowners in lowa will no longer have to pay higher fire insurance rates for the privilege and distinction of using 'Western red cedar shakes or shingles.

Ten years ago not more than a half dozen states had classified wood roofing on the'oapproved" list. In 1961 the number stood at 25. Then, in swift order, Texas, Oklahoma, Kansas, North Dakota, South

Dakota and Iowa equalized their rates.

Virgil G. Peterson, secretary-manager of the Red Cedar Shingle & Hand-split Shake Bureau, feels it has resulted from "educationo a true awareness of fire and fire loss characteristics."

Several insurance ofrcials have expressed the feeling that wood roofing actually should be given an insurance ttcredit" in many parts of the country. This perhaps puzzling attitude derives from the remarkable storm and wind resistance characteristics of cedar shingles and shakes.

"At least twice in the last tltree years," Peterson notes, otwe have seen wood roofing

subjected to hurricane force winds within the continental United States and in both cases there was little or no reported dam' age, even though the total damage caused by the storms (Hurricane "Carla" in Texas and Typhoon o'Frieda" in Washington and Oregon) was more than 50 mihliond,ollars!"

Redwood Fence Bleoch

For a handsome fence, bleach your red' wood with one of many available bleaching compounds, thus achieving immediately the handsome driftwood gray appearance your neighbor's fence will achieve after years of weathering.

TWIN HARBORS LUAABER COffTPANY

Aberdeen, Woshington

525 Boord of Trode Bldg.

45I South G Street

PORTTAND 4, OREGON ARCATA, CATIFORNIA

Phone CApitol 8-4141

VAndyke 2-2971

Monufocturers ond Distributors of West Coost Forest Products

MENI.O PARK

Jim Frqser-Dick Merritt

1618 El Cqmino Reol

DAvenport 4-2525

EN. 14036 (Boy Areo, Son Jose)

Woshington Stqte Relesses

Foresl Producls Stotistics

A statistical handbook of Washington's forest industry has been published by the Department of Commerce and Economic Development.

The B6-page handbook presents, for the first time in a single publication, a complete record of forest product activity, covering all phases of the industry. The handbook includes a num,ber of estimates of products consumed by the industry generally and in a number of instances summarizes the potential usefulness of unused materials. Use trends also are analyzed.

Data is presented in statistical and chart

IONG BEACH

Jim Rossmqn-Geo. Otto-Mike Wqlsh

ll0 W. Ocesn Blvd.

SPruce 5-6318

HEmlock 2€481

form by county, state, and region; by species, ownership, volume and acreage; and by industry including production costs, volume and value, employment, and foreign trade.

According to the handbook Washington leads the nation in the production of wood pulp and also is among the leaders in the production of lumber, plywood, hardboard, Christmas trees, and many other wood products,

Robert E. Rose, director of the Department of Commerce and Economic Development, reviewing the handbook said, "Market prospects for Washington forest products appear to be excellent, and with the aid of sound forest management prac-

tices and continued product and waste utilization research, Washington will continue to be a major supplier of wood and wood products."

The handbook is intended for use by individuals and companies in the lorest products industry.

Oregon Povilion

The Oregon Pavilion at the New York World's Fair's main attraction, the Oregon Timber Carnival, is a 4S-minute show featuring world and regional lumberjack and logging camp champions. Other attractions include a State of Oreson exhibit and a gift shop.

Three New. Pllnrood Films Avqiloble As Scrles Hypo

Three new fihns being distributed by American Plywood Association this summer tell plywood's story from agricultural pallet bins to Alaska's earthquake. Each film was produced for a specific t)?e of audience and circulation and will be controlled to some extent, according to A.P.A.'s James Hackett.

The first, "Design versus Natureos Violence" will emphasize the importance of proper plywood construction based on lessons learned from the recent Alaskan earthquake and from 1960's Hurricane o'Donna" which did millions of dollars damage to the Florida coast. This film will be shown primarily to building ofrcials such as inspectors, code officials, engineerq architects, insurance underwriters and lenders.

"Plywood Pallet Bins for Agriculture," is the story of the role of plywood pallet bins in the agricultural material handling revo-

This color film, which runs 20 minutes, shows handling of nearly every agri. cultural commodity from field to processing.

Screening will mostly be limited to farm and produce groups, agricultural engineering societies, collegeJevel agriculture classes and similar groups. Requests for bookings will be handled by Hackett or William A. Greibeler, manager of agricultural field services for the plywood association at the Tacoma address.

Most general of the three new filrns, "The Miracle in W'ood,'o is actually a revised version of an association film previously avail' able. This 20-minute color film tells the story of plywood from its raw material state in the woods to application in construction and industry. "Miracle" was revised to bring it up to date and to include the new American Plywood Association name.

As with the other plywood association films, ooMiracle in W'ood" is available {ree to interested groups. The only cost is return postage and insurance.

WOOD PROMOTION (Continued, tront.

Page aM)

Bernie Hartung recommended these programs for the consideration of the International Hoo-Hoo Advisory Committee:

(l) Organize training sessions for retail lumber dealers on how to conduct home improvement classes for consumers. (2) Organize and conduct "how to buy lumber" sessions for both dealer and consumer. (3) Continue Forest Products Week. (4) Conduct a wood design pro. gram which would include a symbol and emblem. (5) Lumber grading seminars.

(6) Sample wood kits for architects.

General discussion was held on these and other suggestions for local level wood promotion. Bronson Lewiso chairman of the Tools Committee, reported that they are working on canned programs which local groups can put into efiect.

It was also moved that Hoo-Hoo take the positive approach in promotion. not the negative.

P*ifn C,mst Softnod,s

Mosonite Exponds Mo'rketing

Expansion of Masonite Corporation's western marketing program and the appointment of five men to key sales positions has been announced by F. O. Marion. r'ice president of marketing,

The company's Pacific Building Products division has been split into Southern Pacic and Northern Pacific divisions as the first step in expansion plans, Marion said.

The new Southern Pacific division, headquartered in City of Industry, Calif., serves the Los Angeles, San Diego, Denver, Phoenix and Salt Lake City market areas.

The Northern Pacific division, with headquarters in Palo Alto, Calif., serves the San Franicsco, Oakland, Fresno, Sacramento, Honolulu, Boise, Spokane, Seattle and Portland market areas.

W. H. Woodard former manaser of Masonite's Southwestern Buildine Products and lndustrial division, has been appointed western regional manager for the Building Products department, Marion announced.

Woodard succeeds W. J. Hoy, who has been named manager of the Chicago Building Products division.

H. D. Ashley, manager of the former

Pacific Building Products division, has been appointed manager of the Northern Pacific division. W. G. Jenrich. assistant manager of the Pacific division, continues as assistant manager of the Northern Pacific division.

L. C. Kummerow has been named manager of the new Southern Pacific division. He had been eastern regional manager for the Building Products Department.

E. T. Goeller, former assistant manager of the Southwestern Building Products and Industrial division. has been named manager of the division, succeeding Woodard.

California Lumber Inspection Seryice

Industriol Foreslry Associotion Celebrules irs 3Oh Anniversory

The private forestry leaders of the Douglas fir region of western Oregon and western Washington celebrated their 30th anniversary recently at the annual meeting of the I4dustrial Forestry Association.

Werner Mayr, IFA president during the past two years, highlighted the association's 1963 efiorts for its members who employ more than 75,000 people in 376 woodusing plants and 200 lqggng operations throughout the Douglas fir region.

He cited the following progress in the industry's 4-Point Program to improve re' lations between tlle Forest Service as the nation's No. I timber owner and the industry as its principal timber customer: shipment of the first trees from IFA's new Canby, Oregon forest nurseryi progress in IFA's l0.year old tree improvernent program recognition by the States of Oregon and Washington of the importance

of tree farming through adoption of wise forest taxation policies; rejection by the Congress of the attempt to repeal capital gains treatment of foresty which makes tree farming possible; and an active log market which helped salvage timber from the 1962 Columbus Day storm.

W. D. Hagenstein, IFA executive vice president, compared forestry then and now on IFA's SOth anniversary. He cited the change of the image of Paul Bunyan from the old-growth forest harvester to the grower of the new forest.

Golletly Represenls Celotex

James H. Galletly has been appointed sales representative for The Celotex Corpo' ration, according to J. T. Nelson, maneger of the company's Oakland sales district. Galletly will serve building materials dealers, wholesalers, and builders in Ala' meda, Contra Costao [.ake, Marin, Mendo' cino, Napa, Solona, and Sonoma counties.

CoPiiol Club

Holds Annuol ( Continueil, lrom Poge 16 )

W. R. Sayre Lumber and Superior Calif' Trucking Co.

A big prime rib and lobster feed fol' lowed in the b"ttqu"t room of the beautiful new counry club. Chairman Frazier then awarded a really outstanding array. of trophies and prizes with the big low gross t*irhy going to Lamon Lumber's Ralph Lamon.

Something for the boyq "Little EgyPt," brought dovrn the curtain on the big day' long outing which also brings to a close activities for the club 109 year. President Al Johnson of Capital Lumber Company should receive a ttwell'done" award for the fine job of directing club activities during the'63:64 year. Be sure and watch for a bulletin heralding resumption of action next fall. First meeting of the year will be Election Nite.

TEIEPHONE: tO 8-t 983

9028 SAN TEANDRO STREET

OAKTAND 3, CAI.IFORNIA

MCKINNEY HARDWOOD co.

COMEBACK TOWN, USA GFTS NEEDED BOOST

(Continu,ed lrom Page B)

general manager, said. "We've come to stay and we hope that our taxes, payroll ani industrial activity will provide a measure of stability to the area's hard-hit economy."

Schroeder added that the company,s motto is "Red,wood, foreoer,', and that Rellim Redwood management had dedicated its 24,000-acre forest as an .,Everlasting reservoir to serye the factories and conversion mills."

The company's timber lands are of suffcient size-to support and justify a permaneng multi-million dollar forest-pioducts operation. "Controlled cutting based on scientific knowledge of redwood re.growth rate will mean this forest will last and remain productive forever,r, Schroeder said.

Schroeder pointed out, however. that cer- tain associations have been .,petitioning,' Governor ooPat" Brown to set aside la{e

portions of the Redwood timber lands and take t}lem out of production and off the tax rolls in a country that is already 67/o in Federal, County or public ownership.

t'Any subtraction from our current tim. ber holdings," Schroeder said, "would destroy completely our plans for a long-term sustained yield operation. Add to that the loss of jobs, taxes and contingent economic activity, and the cost for such a move becomes exceedingly high.

CONSEIVATION TAEANS USAGE

"At Miller Redwood we believe that conservation means the maxi-um use of a resourceo" Schroeder said.

'oWith modern reforestation techniques," the manager added, "our forest can ofier perpetual yield and still be havens for the outdoor enthusiasts.

'oln this spirit, Miller Redwood's forests will always be open to use by outdoorsmen," Schroeder said. "The public will only be kept out of the forest if logging operations or hazards so dictate."

CAUFOTNIA

The mill was designed and constructed by V. E. "Bud" Keeney of Fisher.Marcola Company, Eugene, Oregon.

Schroeder added that Harold Bratten will be sales manager and Dale Eichar will be mill superintendent for the new sawmill.

Montonc Reioiler Chosen "Lumbermqn of fhe Yesr"

A. M. Hindoien, manager of State Lumber Co., Great Falls, Mont.o received the annual ttl,umberman of the Yeart' award at the Montana Building Materials Salesmen's Association convention held recently in Helena.

Hindoien has been engaged in the lumber business in Great Falls since 194I and with the State Lumber Co. since 1950. He had previous lumbering experience in Glifornia and W'ashington.

Active in civic and community affairs, he is a past president of the Montana BuildinE Materials Dealers Association.

Cqll Us For sierro sidingboord & botsfhick bum sidingponeling

DEAIER CLEANS OUT STOCK WITH WETT.PROMOTED SATE

(Continued' lrom Page I1)

of ,"tore manager Gordon Steck who explains "our goal is to have a perpetuall,v clean stock of standard items and to do this it is imperative to turn-over our inventorv as rapidly as possible. Periodicalllit's just good business to advertise real bargains to our old and new customers alike."

f)uring the big sale attractive ideas on homes were offered the ladies br- Gerrl.

Yagle. home impror-ement consultant, in connection with kitchen remodeling using the late-qt Chip National methods' SATI SFACTION GUARANTEED

Thret-' custom'designed modern kitchens rvere solci each day during the sale' Buildins spccialist Del Fentress will have his troids tull completing these orders on schedule before the next sale rolls around' Del" who has many years o{ local building experience in Solana Beach will supervise aciual construction o[ each jobwith satisfaction guaranteed.

lUttilY

YesLumber & Builders Supply points the way to modern merchandising and confrrms the old adage"Build a better rnousetrap and customers lvill beat a path to )-our door." At least 7000 did just that when they converged on Lumber & Builders Supply.

As one o{ the most modern home inrprovement centers they employ more than 40 experienced lumber and building crafts' men to consult and aid in selection and assist in their building and remodeling problems. Sounds like a good idea.

PHONE 678-56L9

WHOLESALE FOREST PRODUCTS

Since 191<l

Check our Lumber ond Plywood Houling Rotes to Clork County ond Nye County, Nevodo . covers Los Vegos, Boulder-Henderson qreo ond Mercury-Tonopqh qreo ' . ALSO OUR LOCAL RATESEXPERIENCED PERSONNET -

Mufler Srreet, Downey, Colifornio . (ilf t -1740 Los Angeles) (827-5900 Oronge County) ' lCC. M'C' #96407

CLISSIFIED ADYERTISII{GPosition T{anted 92.00 per line, minimum $4.50. Alt other 93.fi) per ling minimum $6.00. Two lines of address (pur address or our box number) count as one line. Closing date for copy is 20th.

POSITION WANTED

REIAIL YARD FOREMAN

CTASSIFIED ADVERTISEIIENTS

Experieneed in sales & supewision. presently employed, but desires change. For full resume, address Box 111.

LA AREA wholesale or_ retail sales job, also real estate. 12 years experience as mgr. in Mid-\Mest 84, single. Write Box 114.

AYAILABLE due to company merger. College graduate with 10 years-exper. in manufacture and sales of lumber, plywood and particleboard. Seeks association with progressive oplration in sales or purchasing. \Mrite Box 116.

PONTLAND LUMBER BUYER

Exp_erienced all species Rail and Cargo from Oregon, 'Washington, B. C. Seeks association as northwest iepresentative for substa-ntiai California firm. Address Box l0b.

HEIP WANTED

LUMBER & PLYWOOD SALESMAN

g"ttlt-.1 with so. Calif. trade to repressni Oregon wholesel€r. Excellent opportunity for right man. -Send resumJ to Box 10g.

CREDIT MANAGER

[e want a top man for permanent position as credit manager. Must have experience in the industry. Sala"y commensurate with ability and experience. Fringe benefits includL: pension and profit- sharing, medical insurance, etc. Call Mr. SieverJ at Fisher Lumber Co., Santa Monica, Calif., EX b-0966 or EX B-gZ6b.

PLYWOOD SALESMAN WANTED: Ray Hill Lumber Co., L.A., contact George 'Wilson at PL 0-8000 or (evenings) OR 0_dB?8.

EXPERIENCED RETAIL LUMBER SAL,ESMEN for "Cash & Carry" San Gabriel Valley firm, Under 8S-top salary-steady-many benefits, Need men who can mana€fe as well as sell. State full details. (Our employees know about this adv.). Address Box 108.

EXPERIENCED LUMBER SALESMAN wanted for oldline wholesale compaly-. Direct mill and local stock selling in estab- lished southern Calif. territory. Car, expense account,-salary and commission. Address Box 9?.

SALESMAN for wholesale building materials firm selling dealers i: ll" Bernardino, Riverside 'Counties. Write: p.O. Box 52i, C,olton, Calif., stating experience. references.

YOUNG AGGRESSM SALESMAN wanted by established Bay Area.wholesale_r, principally for outside work promoting new prod- uct fine as well as expanding existing sales ln lumber and -wood products.. lalary plus commission. Auto expense and expense accorrnt. All.replies kept strietly confidential. Our employe"r -krrow of this ad. Address Box 112.

EXPERIENCED LUMBER SALESMAN for old, well_established california firm for southern california territory. Direct mill and LCL shipments. Salary open. Send resume to Box 104.

IMPOBT PLYWOOD MAN

Large distributor of forest products dealing nationally wishes to expand its Import Plywood Dept. in Portland. Ore. We desire individual with executive ability who possesses background in sales of imported hardwood plywoods to dealers or industrial accounts or whose background is related to this activity. This is career oppor- Lqtity *ith top remuneration. Submit all background details. Write Box 107.

Names of Advertisers in this Department using a Box I{umber cannot be released. All replies should be addressed to box shown in the ad c/o Califomia kmber Merchant 412 W. Sixth St., Los Angeles, Calif. 90014.

OLD ESTABLISIIED LUMBER YARD needs two salesmen to call on contractors & industrials. Southern Calif. experience preferred. Salary, car allowance, benefits. Send resume to Box 110.

BUSINESS OPPORTUNITIES

EXCEPTIONALLY ATTRACTM Iumber & plywood yard in busy So. California shopping center. Best location you'll ever find. Business, equipment & Iease. Priced for QUICK s8le. Addre€e Box 113.

RBTAIL LUMBER YARD, modern offices, showroom and sheds, 60,000 sq. ft. choice location in central Sacramento, offering terrific inv-estment growth potential. Completely fenced, served by spur, additional land may be leased if desired. No inventory to purchise. A real opportunity with attractive terms, or long term lease, to experienced operator. Write Box 93.

RETAIL LUMBER & BUILDING MATERIALS BUSINESS. I,ocated in Nevada. Excellent going business since 1960. Sale due to death of owner. Property, stock and equipment, Address Box 106.

LUMBEB AND BUILDING MATERIALS STORES for sale in the Valley of opportunity. One main yard and two branch yards. Main yard located on most-traveled road in county. A real buy! Interested parties contact Box 102.

EQUIPMENT FOR SALE

PORTABLE COMPRESSOR, conveyor,2 truss trailers & electrical equipment. Calhoun Lumber Qo.,7153 Telegraph Rd., L.A., Phone 728-0835.

FOR SALE, RENT OB LEASE

1- Hyster Fork Lift SC 180

1- Hyster Fork Lift RC 150

1- Ifyster Fork Lift RT 150

1- Gerlinger Fork Lift S16

2Gerlinger Fork Lifts PH 962 Side Shift

2Gerlinger Fork Lifts PH 862

1- Gerlinger Fork Lift PH 862 Side Shift

1-Ross Fork Lift 1tk-Ton

May be seen at MacKAY MILL SERYICE.- 822 - 69th Ave., Oakland 21, Calif., Phone 638-9428.

EQUIPMENT WANTED

TRAILER WANTED

20 to 24 fL, 3-axle trailer (preferably equipped to haul lumber) all air, must be in good condition, ready to work Ask for Mr. Carlson or Mr. Miller, Chino Lumber Co., NAtional 8-1231 (area code ?14).

Interested in acquiring following good used equipment:

1 fort.lift, Pnelmatic, about 6,000 Paint Sfiaker & Robry nail bins lb. (prefer Hyster, I0wm0t0r 0r Vault door & cash dftwer Clark)

Tables, desks & chairs

I Radial saw & 1 Table rip saw Filing cabinets & drawerc

Scales & Glass cuftcr

lcreen wire dispenser

Calculators (preter Monroe)

Store wall fiitures & gondoles

Fischer paint mixer (12 cannisterl llrafting & drawing oquipment

Contact: Frederick Riedle, Jr., Builders Lumber Co., 2109 Blossom St., Dos Palos, California.

BUYER'S GU IDE

Inlond Iumbcr Cornpony...--.-..-...-..-...Glldloy,l-1513 lrtoph Bror., lnc..------*----..----.Jlctory 2-1t95

Lftt c,o., e L----*-.---J1rc4,91166

Soulh Eoy lurnbor Co. (Lor Angrlol---JEnith 7261 foilcr, Wcbrtor & Johnron...---.--..O[tllty 71171

Wryorhocurcr Cornpony...-.---.-----..COn9rro f-3342 lull.otilo ,{AlGilAtt

Unilcd Slobr Plywood Corp.

-.C^p3td

8-3165 Gcorgio-Pocific corp. lLumbcrf.---.-.Mymond 3-9261 sAsH-DooRs-lllltwoRK-sctEENs

Gcorgio-Pocific corp. (Plyrood)-..---..RAynond 3-9261 ,$oulDlNc--{UllDtl{c

Hollinon

BRAGG

Aboriginc [umbcr Co....--..--------..----YOrlto*n &40O1

Holncr Lumbcr Co., trod C.-----------YOrkiown 4-40118

FRESNO

Building Moleriols Dirlribulors Inc.---.--..---...264-6591

Coloveros Ccmcnt Co..---..--.-----.--.-----.-ADonr 7-l t3l

Evons Producls Co, -."----..------.----------------.--.---25&8215

Gcorg io- Poc ifi c Worchour .--.---------l/tAhurrl E-61 9l

Torlcr, Wcbrtcr & Johnron, lnc.-.-.----Cllnlon l-!1081

U.S. Plywood Corp.-----------------.-------AlAhunt & 8 1 21

2-2g01

A4orquort-Wolfe lumber Co. _--_----_-__-.--._.._--77 5-2699

Merrury Hordwood Lumber Co. ._--__-.ANgelus 2-1123

Mulfen lumber Co., Floyd .---679-55lg

Muluol Moulding ond lumber Co..._-.-..FAculty l-OgZz

Ncimon-Reed lumber Co.-.-.-..-..._....TRionglc 3-1050

Ncth lumber Soles. A. W...-.--...----_..TRion!tc S-ZOOI

Olivcr Iumber Co...----.-.-.--...-..-.-._...RAymond 3-0053

Orgood. Robert S..-.-.-----..----.-.---_---.....DUn kitk 2-g275

Owens-Porks lumber Co.-----..--.-_...._--_-..ADonr : 2-517 |

Oxford lunrber Co., Rex------.----__-._--.--._.---_-.275-3633

Orford Iumber Co., Rex---.....---.--.-.-._.-..-.....-g3S-2g5,t

Pocillc tir Sslcr-.----.-----_-___._____...lAUrroy 2-3533

Poclfic [umber Co., The--..-----.--.--CUmbcrlond 3-9020

Pocific-A,lodiron [umbcr Co.-_..----.-..-...Sprucc 3-2292

Pon Asiotic Troding Co., Inc..-.--.---.-_Rlchn ond 7 -7 521

Peirce Compony, Al.-..--.----._-._._...---_-_-._NEvodo 6-1009

Pcnberlhy Lumber Co.-.-_-_-..___.--.-_______..-tUdlow 3-t5l I

Philips. Don, Jr. ----.__-_--.___----._._-__--__--.___--ZEnith 2-O721

Pinc Ridge Lumber Co. ----______.EDgewood 3-5271

Rockport Redwood Co.__--_._-__.___ -._....----....445_29g6

Roy Forest Products Co. .-_.__.-_---._-___--TRiongle 2-lOZ0

Rygcl Iumbcr Solcr----------..--__-_--_-___.-_Spruce 5-3211

Sonford-[u:sicr, Inc. --.--_-.---___------_AXrninrler 2-91 ! |

Shoslo-Notionol Lumber Co.--_-_---_--__---pleosont 3-4321

Shivdn Alon A.----.----------_--_..-._-__--CHoprnon 5-2083

Sinnonr Hordwood lumbor Co.--__-..----Sprucr 3-l9l 0

South Boy lumbcr Co.----------___*--.Spring 2-525g

Soulh Boy lunbcr {Howthorncf-----..__--Orbornc 6-2261

Stohl [umbcr Co..--------.---.-.-------_---ANgdur 3-6E44

Slondord lurnbcr Co., Inc.----.--------__-..--..655-Zl5t

Stonlon & Son, E. J.---..---.------..--.-...tt dlow 9-5J81

S?I€IAI SETYrcls

Arociolcd A{olding Co..----..--------.-RAynond 3-3221

Cqlif. lbr. Inrpcction Scrvicc---.----NOrncndy 5-5431 Coort Ploning l ill..----.-.--.---.--------.-lrtAdiron 2-l I 8l

Independenl Bldg. lrtoleriolr Co..-...---FAirfox 8-3557

Mines Avc. Trucking Servicc ....-.-.--.-----------RA 3-3691

Nordohf A{onufocturing Co...-.----...------- --..819-2675

Rcdwood Inspcct'ron Scrvice.-..-....--..-MAdison 8-63O5

Sccurity Poinl l\{fg. Co. ..----.-....---.-.ANgclur l-0358

So. Colif. Arrn. Cobinrf ilfg--Plynouth li"lt4l

Wolco-Dennis Corp. ----.--.-..-.-.-.-...-..----.----.--.-395-5525

turilEl HANDIINC AND SHIPPINC; CAlltEll

Grcenfirld & Son, lnc., H. /yL-..---.-...NEvodo 6-1783

lee Lumber Houling--..-....."-...--------------.NEvqdo l-174o

A{olhrny Cor Unloodirg Sorricr----.Glpitol 2-t I 43

Mincs Avc. Worchousc 3-3691

Ssn Bernordino - RiversideSonto Ano

Arrowheod lumbcr Co..----- ---.----------V 1 11 885-75 I I

Colifornio Door Co. of !.A. ---.---------------------525-7811

Carlow Compony.-.-----.------------------.-TAtbot 5-0672

Gcorgio-Pocific Worchourc----*------OVrrlond 4-5353

Inlond lunbrr Compony.--------------------Tlinity 7-2d)l

Kry Corporotion ..--.-----------------------!25-2(XO

Torlcr, Wcbrtrr & Johnon-------.-----TRionglc 5-1550

Union Lumber Co. .-.----------.-...-----------{7111 542-5669

Son Diego Areo wn*! AltD lutltl trooucrs

Indcpcndcnl Bldg. itAotcriolr Co..--------.-ZEnith 2-2351

REDDING Moin Lumber Co.--...-------..--.--..--.--..---.-.------....2,11-1352

STOCKTON Building Motcriols Dirtribulors lnc..--..--.------.4662553 Worchourc 466-2551

UKIAH

Blcmco lurnbor Solcr Co. ..------HOmqfcod 2-7535

Col Coosi lunber Co.....-.. --.-------------.-(7071 162-6591

Word Whofesole lbr. Co., Morion H. .--.......462-7251

wtLUAMs

Son Antonio Construclion Co.--..--.--..---(91 6) 473-5381

wttUTs

Podulo Iumbar 9-2165

Willils Redwood Products Co..-.---.---------GLobe 9-5595

Orcgon

DEND

Btookr Sconlon --.--.-EVrrgrrcn l-251|

EUGENE Grr Sludr, lnc..

7-99t2

Snrllrtror tunbrr Co.--------.-..--------Dlolond 2-t lf t

U.S. llywood Corp..-----.--...--.-----..---.Dlonond 2-l | | |

GITCHRIST

Gilchrirt Tinbrr Co, --*.-....812221

GRANI's PASS

Sicno Wood ?roductr -------17&61

'VIEDFOID llocrin tumbor Conpony.-....-.-,- -----------.-------7r2-llt,

BUYER'S GU IDE

PORTTAND

Dsnf & lurcll, Inc.

Alooro Dry Kiln Conpany-------.----------AVcnuc &06i16

Tumoc lunbrr Co.-..-.-..--.------..-.-.-..CApllol 66lt6l

U,S. Pf yrood Corp.----.-----..---.......--.--.---.CApllol 7 -o4'37

Wcst Coo:t tumbermcn's Assn. .-.-,--------..------222-1691

TURNER

North Sonliom Lumbcr Sqler ..-------------------f13-2118

TACO}IA

Woshington

Chcnoy tumbcr Co.-----.---.--.-.---------FUlton 3.2424

wtNtocK

Shqkcrfown Corp. .---....-....-...-----.---.---.SUnsef 5-3501

SAN FRANCISCO

LUr$lEr AND tumlGt PIODUC'S

Arcoto Rcdwood Co----------..-..----YUkon 6-2067

Col-Pqtific Soles Corp.------...----.--.--------.YUkon I -8620

Evsns Prqductc Co. .--.---"..--.-.------------.-----------826-241 1

Gcorgio-Pocific Corp-----------..-DOuglos 2-3388

Gilbrcoth Chcmicol Co..----..-.-------.-..-...SUtlcr I -7537

Hof f Co., Jomcr t.-......--------.------.---..SrJtlct 1 -7 52O

Hqllinan l'{ockin lumbcr Co....---------..JUniper 1-5262

Horbor lumbcr Conpony.------- -----------YUkoa 2-9727

Higginr [umbcr Co., J. E..--.--------.----VAlcncio 4-87.,14

Hobbs Wall lumbcr Co., Inc.---.-----Flllmorc 5-6000

lomon Lumbcr Co....-..---------.----.----YUlon 2-1376

A{ocBeoth Hordwood Compony------.--.Mlzsion 7 -O77 2

Pocific Lumbcr Co., fhc.-..--.------.-.--.GArficld l-3717

licci & Krusc Lumbor Co..----..------------Mlstion 7-2576

Sif morco, f nc. ------..--..--.---.-------------EXbrook 453-662O

Torler, Websler & Johnson, Inc.--------PRospecl 6-120o

Union lumbcr Compony .-----------------.SUllcr l{170

Unilcd Stofer Plywood Corp..------------JUniper 5-5005

Word & Knopp---------------------------GArfield l-l 840

Wcndling - Nqthon Co..-...--......------------SUtter I -5363

W.3l Coosl Timbcr Products-------GRoystonc 4-3931

Wcrforn Foresl Produclr of S.F,--------[Onbord 4-8760

Wrrlcrn Lumber Compony .----.---..-.---.-PLozo 6-7111

Wcycrhocurr Conpony *.----------P[ozq 5-6781

Zi.| & Co., Inc..-------------------------....-YUkon l'0210

3At]l-Dools-wl NDows-r$ou tD I NGg IUITDING IIATCilAS

Blur Dionold

Cofovcrqr Crncnt Co.-------.-.-------DOuglos 2'1221

TTEAIED LUIiIEI-POLE3

Bcxlcr & Co., J. H..--.-----:----------------YUkon 2-02(X)

Hof f Co,, Joncs l.--.---------------.-------Sullcr l'7 52O

Kopperr Co., Inc. .--.-.-.YUlon &26@

Mcdormick & Boxtcr -YUkon 2-{033

Wcndling - Nothon Co.----------------------SUttcr l -5363

Woodside Lunber Co.-.---------------Dlqrrond 3-55'44 SPECIAL sENv|GEs

Redwood tnspcction Scrvicc--*-------EXbrook 2-7880

BAY AREA

LUrtlEEr AND tur{$r ProDUCrS

Adqmr-Trob€ Lurnbrr Co.--_.--..--POrlor 3'lll4l

Bof dt-Beocom lumbor Co----._*------83+l1U

Bonnell I'umber Co..-.-.-.....-----..--.--.----Dlqmond 2'1451

Bonnington lumbcr Co.---------.----------O[yrnpic 8'2881

Bruce Co., Inc., E. L.---....-. --.-284-1300

Colifornio [unber Solar -------....-.-------.KEllog 4-1004

Cofif. Sugor & W.3lctn Pinc --..-*.-Dlomond 2'1178

Donl Forest Products, lnc..---.-------------------321 -0620

Duroblc Plywood Soles Co.-..--.----DAvenport 4'2525

Evons Producls Co. --..-..-----.-.....-.--.----------------533-8866

Gcorgio-Pociftc Corp. --......--..-.....-..----------------8'19'Olt6l

Gcorgio-Pocific Corp. lson Joscl-------CYpress 7-780O

Golden Gote Lunrber Co'.-.--.--.---.-THornwoll 1'1730

Higgins lunber Co. (Son Josel--...---.---CHerry 3-3120

Hill Whrlc. lurnber

OBITUARIES

Wallace A. Marsh, president and chief executive officer of Permanente Cement Company and its subsidiaries, died Aprii 7 in Oakland, Calif. He was 51.

A resident of Orinda, Calif., Marsh had been confined to the hospital since Saturday evening, April 4, following recunence of a heart condition.

Marsh had been a member of the Oakland-headquartered Henry J. Kaiser industrial complex since 1939 when he became a sand and gravel salesman for the Henry J. Kaiser Company. Previously, he spent five years as a highway engineer for the state of California.

With Henry J. Kaiser Company, Marsh rose to the position of manager of operations and sales.

Marsh is survived by his widow, the former Doris Ankers, two daughters, Penelope and Deborah, all of Orinda, Calif., and a son, Wallace A. Marsh, Jr., a sales representative for Permanente at Sacramento, Calif.

Joseph M. Molera, veteran Los Angeles sash and door man, died May 16. He was for many years manager of the sash and door department at Hammond Lumber Co. in Los Angeles until that company closed its operation in the late fifties. Molera then moved to T. V. Walker & Son in Burbank, Calif,, where he was employed until his death.

He is survived by his widow Catherine of Arcadia, Calif.; two daughters, Cathy Mo-

lera and Mrs. Anne Somes; a son, Michael; a brother, Michael and three sisters, Alice Molera, Mary Francis Borgia and Mrs, Elsa LaViolette.

llichard l.ox Hammatt, secretaly-manager of the California Redwood Association from 1921 Lo 1931 and originator of the "Smokey Bear'" symbol as first directol of the Cooperative Folest File Prevention plogram for the U. S. Forest Service, died June 3rd in Santa Rosa, Calif.

A native of Hyde Park, Massachusetts, Hammatt was an honor graduate of the first class in forestry at Harvard University in 1906 and fir'st serwed as a forest assistant in the old Cascade National Forest in Oregon. In 1914 he rvas appointed to take charge of fire prevenfion and law enforcement wotk in the San Francisco office of the Forest Ser-vice and became Regional Forester in chalge of public lelations in 1,920.

In 1921 he resigned to become the second executive oliicet of the California Redwood Association. After ten year"s, Hammatt returned to the Forest Service to direct public relations in the Northern Region, out of Portland. In 1933, he u'as sent to Washington to assist President Roosevelt in organizing the Civilian Conservation Corps and stayed on to become assistant to the chief of the Forest Service. It 'w'as in this capacity that he came up with the idea of "Smokey Bear," had the symbol drawn up by a Boston art.ist, and worked to have it patented by an Act of Congress. He was honored in 1962 rvith a special plaque for this service.

CATIFORNIA IUMBER MERCHANT

Hammatt is survived by his widow, Gertrude M. Hammabt of Santa Rosa, trvo mar'ried daughters, two sisters and five grandchildlen.

W. H. (Hardy) llyers, 64, died suddenly at his McCloud, Calif. home on June g. Myers rvas manager of United States Plywood Corporation's McCloud operations at the time of his death.

He had spent the early yeals of his career in the lumber industry in the Southern Pine region, where he was production managel for the Electric Mills Lumber Company at Electlic Mills, Mississippi. In 1943 he moved to Bend, Oregon, where he was general manag'et' of the Shevlin-Hixon operation until 1951 when he became gen- eral manager of the Alexander-Stewart Lumber Company's operation at Prineville, Oregon.

In 1960 he 'was named general manag'er of the McCloud River Lumber Company Operations at McCloud. He was the first manager at McOloud when the operations were acquired by United States Plywood Corporation.

H. Brown Miller, U. S. Pl1'r,vood's Cali- fornia division general manager, said, "Hardy was a widely recognized and well t'espected leader throughout our industry. He rvas that rale combination of Southern gentleman and Western lumberrnan."

He is survived by his widou', Bonita Myers; a son, William Hardy Myers, Jr., Eugene, Oregon; a gr:andson, William Hardy Myers III; and by his molher and several brothers and sisters in Mississippi.

SELECT STRAIT DOOR FOR '64

How mony doors hove you opened lodoy? Opening q door is os insfinclive os wolking. lt is only when something oul of lhe ordinory hoppens lhql we poy ollentio r lo it. Todoy for sure you hove opened tens of doors, perhops hundreds. Wos there perhops somelhing wrong with ony of them? lf there hod been, you would certoinly hove remembered it.

When you hqve STRAIT PTACARO! doors, you hove the yery best in hollow core slob doors in ony specie. Knock on the STRAIT pIACAROL hollow core doors dnd notice the solid scund lhol lells you it is more thqn o hollow core.

PIACAROI CORE HAS WON UNIVERSAT FAME

The core of the STRAIT PLACAROL llush door is composed of smoll wooden spirols which ore firmly pocked logelher, thus giving fhe core q HONEYCOMEED st.ucture. This struclure is o pqlenled process fhql hcs proven ilself oll over fhc world.

o EXCELIENT sTABtLtTy qnd RIGIDITY

o No DANGER oF wARptNG

' NO "telegrophing" There isn't ony

' uNBELtEVABty uGHT

o EvERy sptRAt suppoRTs A MAN'5 wEtcHT

o two-YEAR GUARANTEE

o Hor PRESSED