The California Lumber Merchant - July 1963

UMBER MERCHANT

July 1963

ALL

ROCKPORT BEVEL SIDING ,S FACTORY SEALED

\Torking in the rain? He could be, because this Redwood siding repels warer; will nor absorb moisrure. It's factory-sealed with rVoodtox. The advanrages of water-repellenr rrearment are widely recognized, since moisture is the greatesr single cause of problems with wood sidings, Euery piece of Rockport Bevel Siding is now treated wirh \$Toodrox; and at no extra cost. lts a substantial extra value, enabling rhe lumber dealer to offer his customers a premium Redwood at competitive prices.

SO \,vHO NEEDS SUNNY WEATHER

BEAUTIFUT TW&.| FT]ICES FROM A FEW.READYMADE' PARTS

Three years of research, plahning, building new machines, and actual testing preceded the introduction of TW&J's improved line of READYMADE Fence. Torture tests, tests under actual climatic conditions, and consumer acceptance research were made before TW&J READYMADE Fence was put on the market.

READYMADE is the finest line of redwood fencing with the widest variety of patterns in the United States today. There is a style of READYMADE Fence to blend with any architecture or fencing need. Anyone can install READYMADE Fence. There is a ready market for this product, especially with home owners, tract developers, and industry. All that consumers have to furnish are the post holes! Phone, wire, or write for READYMADE Fence literature.

RANCH

which eight or more beautiful fence designs can be made. TW&J Fence is ready made to save high labor costs and give the dealer one of the most profitable items in his yard.

READYMADE WOOD WEAVE FENCE PANELS

READYMADE SHADOW BOARD FENCE

THE CALIFORNIA LUMtsER MERCHANT I".k Dionne,

Committee Tentotively O.K.'s Presenl Tqx Rote

TLe House Ways and Means Committee has voted tentatively to retain the present 25 per cent capital gains tax rate on the timber income of U.S. corporations. The committee thus turned thumbs down on the Administration's proposal. to repeal current timber capital gains provisions but pulled up short of.voting corporations the even lower rate tentatively approved for certain transactions involving timber owned by individuals.

Most timber income received'by individuals would continue to be taxed at a maximum of 25 per cent, under a committee action June 5. However, in the case of individual-owned timber held for three years. or more and then sold outright, the committee voted to put a ceiling oL l9L/z per cent on the effective tax rate, maintaining that such income would be what Congress considers a "true" capital gain. Under the committee's action of June 12, this advantage would not be extended to corporations.

tnstotlment Steoling Poyment Ptqn

Ben Bingham, president of Fortune Homes, Inc., southern California builders, has had his already considerable faith in human nature strengthened cven more.

Last week'he opened a letter that had neither a return address nor signature, not even initials. Enclosed were seven one dollar bills and a 504 piece, and the following message, which places the mystery writer right near the front of the blase ranks. 'oEnclosed find, $7.50 in cash.This is to coaer the cost ol sorne lurnber I stole lrom you. Sorry il it inconuenienceil you in any way."

We wonder if the writer would have sent this letter if he'd been aware that Bingham's company, Fortune Homes, Inc., uses over $10,000 worth cl lumber each day. Ben Bingham thinks so. S'e rather do. too.

This is being written on the l3th day of the month. Which brings to mind the fact that countless millions of people throughout the world have the superstitious belief that 13 is an unlucky number.

Perhaps you will recall this tremendous fact when you hear or read bitter criticism of the appointment of any American President. Our Chief Executive appoints an army of men while that infinite mind appointed only 12.

Few people stop to think that the entire history o{ civilization is based on the number 13. We mean, of course, the Bible.

The Bible is divided into two books-The Old and the New Testaments. The Old Testament is the history of the children of Israel'*i***

And, perhaps few Bible readers know how many children Israel had. He had 13, 12 sons and one daughter. The daughter's name was Dinah. She died an early and tragic death.

The New Testament is the history of Christianity. It is the story of an itinerant preacher and 12 men he selected to be his associates-l3 men in all.

So, both the Old and the New Testaments are the history two groups of 13 each, and they remade the world.

Wouldn't it be kind to remember this fact and realize what problems a finite mind has when contrasted with that infinite mind who nevertheless suffered a 25/o loss in his small group?

Many years ago, when Woodrow Wilson was President, a group of men were busy castigating him for the quality of many of his appointments. Then up spoke a distinguished lumberrnan of that time. His name was John Henrv Kirbv.

And he called to their attention the very facts stated above. He reminded them that an infinite mind appointed only a small group to assist him, and of that group stated above "Thomas doubted him, Peter repudiated him, and Judas betrayed him."

of mortal minds who

And he added o'Don't expect too much of have great numbers of appointments to make".

Here, we suggest, is something well worth thinking about. Only one man in our history has possessed an infinite mind. And with that infinite mind, he selected just 12 men, and he sufiered a 25/o lossinthose12' * * * * *

Thomas doubted him, Peter repudiated him, and Judas betrayed him.

Which reminds me of the first time I saw John Henry Kirby a long, long time ago. I asked a colored barber in an East Texas barber shop who that very handsome and impressive gentleman was, and I shall never forget the barbers' answer. He said: "That's John Henry Kirby, and when he crows, it's daylight in East Texas."

Lam-Loc Pecky Cedar Doubles Potential For Dealer On 39 Home Development

Textures On Both Exteriors And Interiors-When Aljiru Developers, Inc. dccided to crelte Hollywood Oasis to attract rveary suburbiin comnrutcls to tl'rc closc-in Hollylvood Hills, Lam-Loc Pecky Cedar was clcstincd to play a prorlinent role. Thc home designs callccl for extcnsivc use of textures on cxte rior accent arcas and on dcn. fanrily and living room walls. The tcxtures had to bc uttr:.rctive. unique and rcouirc little or no maintenancc. lt was detelnrinccl thit wood shbuld be used on several of thc nrodels to contrast with stone and texturecl marble called out on sontc of the designs.

Lam-Loc Pecky Cedar was a natural for the part. It met every spccification. and the dealer was able to supply l lumber product at half the cost of competitive n.raterials.

Because it rvas applicablc for both the exterior and interior requirements. he doublcd his opportunity to nake a sale. Grlnted evcry arca cloesn't ofTer the wide-screened potential of Hollyrvood, but dealcrs in many other conrnrunities lre frnding receptivc auclicnccs. Next time a print calls for texture. renrcnrbcr thc money nraking potential of Lam-Loc Pecky Ccdar.

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Home lmprovement F\or Yrolects

The study, conducted to provide an insight into the thinking and attitudes of American consumer families regarding the costs-vs.-results aspecis oI do-it-yourselfi sm, reveals through joint husband-wife responses that they have definite ideas about improvements they ryould like to see.

Did You U,nderfoke Proiects?

In the study, the families first were asked: 'oHas your family undertaken one or more do-it-yourself projects to improve or decorate your house or apartment in tlre past year?" 94/o said "yes" while 6/o said'ono." (Only the responses of the interviewees who answered "yes" to this question and had answered all the subsequent questions were included in the study. )

Why Did You Do-lt-Yourself?

Next the families were asked: "Why did your family undertake the do-it-yourself project or projects?" Most prevailing responses were:

l. To save money.

2. To improve the appearance of our home.

3. For enjoyment and relaxation.

4. To make use of leisure time.

5. Provide a sense of accomplishment.

6. Like to work with hands.

Sqtisfled With Results?

do you ogree?

Then they were asked: o'To what extent was your family satisfied with the results of these projects?" 3% were "always satisfied," 45/o were "usually satisfied," 48/o were "seldom satisfied" and, 4/o were o'never satisfied."

Whot Cqn Be Done?

To the question: "W'hat can be done to help your family achieve greater satisfaction with the results of these projects?," most prevailing responses were:

l. Clear up mystery about uses of prodducts so I can purchase the most suitable materials every time.

How Much Spent?

Asked, "How much has your family spent on materials for do-it-yourself projects in the past year?," 2Vo said. "under $100," l2/o said 'o$100 to $199," 2l/o said "$200 to $294j' 43/o said "$300 to $399," l7/o said "$4OO tir $499" and 5/o said "500 or more."

How Much Soved?

Next the families were asked: "How much do you estimate your family has saved in the past year by doing these projects without hiring professional help?"

23,4o said "under $100," 29/o said "$l0O to $199," 16/o said "$200 to 8299," 13% said "$300 to $399," l2/o said "$400 to $499" and 7% said. "$500 or more." To the question, o'Do yo,r feel this saving was adequate, considering the time and efiort the projects required?," responses were: 16/o ooyes," '78/o "no" and 6/o "uncertain,"

How Con You Sqve More?

Then the families were asked: 'oWhat do you feel can be done to help your family save more money in do-it-yourself projects?" Most prevailing responses were:

l. Give me edvice so I can buy the least costly products that will fill my needs.

2. Provide wider selection of products in all price ranges.

3. Save me time in store; arrange products so I can find things easily without hunting for them. Have stores charge reasonable prices.

Quote prices over the phone so I can comparison-shop more easily. Don't use fictitious 'ooriginal prices" when reducing prices. Don't make it difficult for me to return purchases which are unsuitable.

B. Stay open at night so I can shop when it's more cenvenient.

9. Have clerks readily available to answer my questions.

10. Offer durable, lasting merchandise.

Most American families are seldom or never satisfied with the results of their do-it-yourself home improvement projects and feel they're not saving enough through these efforts!

But they would undertake more projects and buy more materials for them if they were given more help by manufacturers and retailers, according to a nationwide study of more than 2}0N families.

The four-month study, made in all 50 states by the Research Department of the Panelboard Manufacturing Companyo Inc., of Newark, N.J. shows most families feel increased guidance from makers and sellers of do-it-yourself materials would help them stretch their shopping dollars farther and achieve better results in the projects.

2. Be more willing to give information about products over the phone.

3. Provide Information Centers where inexperienced do - it - yourselfers can get help.

4. Provide better-informed sales clerks who know all about the products.

5. Provide more booklets giving ideas and plans for home projects.

6. Make available additional easy-to-use materials for do-it-yourselfers who aren't highly skilled.

7. Provide literature and displays that tell more about products.

8. Make available more ready-to-assemble kits.

9. Hold classes on do-it-vourself techniques.

ll. Provide free parking that is adeguate and close to store.

12. Provide all kinds of do-it-yourself materials in the same store so I ' don't have to shop all over town.

Would You Undertqke More Proiects?

Next the families were asked: o'Would your family undertake more do-it-yourself projects if you felt the results would be better?" 7l/o said, 'oyes," 6/o said o'no," 9a/o said "I think so" and l4/o were "not sure."

Asked whether they would undertake more projects "if your family could save more money" in the projects, 62/o oI the families said "yes," 4/o said "no," lI/o

(Continued, on Page 44)

this survey sqys more guidonce is needed

4.

5.

6.

7.

Here is the redwood industry's first complete line of prefinished Redwood available from a single source. One source, one order, one shipment. Noyo Factory Finished Redwood brings new money saving efficiency to both dealer and builder. Moreover, all four applications have been time proven. All four are manufactured with strict quality controls to assure consistency and reliability.

Noyo Factory Finished Redwood Products are carefully wrapped or cartoned at the mill to protect against dirt, moisture, and damage.

I. NOYO TREATED

The first water repellent treatment for Redwood, as introduced by Union Lumber Company. Retains the natural appearance of fine K. D. Noyo siding. Factory applied Woodlife water-repellent penetrates all surfaces. Protects against mildew and minimizes dimensional changes. Team up with paint and coverage is smoother and faster. Paint lasts longer, too. Automatic back prime. Approved by California Redwood Association as a water repellent.

2. NOYO SATINIZED

Manufactured only by Union Lumber Company, patent pending. Makes an elegant, completely ready-to-install Redwood wall treatment. Has the bleached tone of naturally weathered Redwood plus a protecting tough satin-like topcoat of Hi-Solids Lacquer (equivalent to 3 spray coats on the job). Also available in clear finish. Wipes clean easily, resists spotting and staining. Economical factory application saves on time, money, and costly in-place finishing.

g. NOYO STAIN PRIME

The perfect finishing touch for Santa Rosa Siding (shown above) or other saw textured and surfaced sidings. Combines a penetrating water repellent with attractive stain tones. Field coat application easy with nationally available P.A.R. (from the makers of famous Woodlife). Automatic back prime. Extra mildewcide added. Ready to go up. in the two popular colors, Redwood and Driftwood Gray.

4. NOYOPAINT PRIME

Reduces total on-site painting costs as much as 40% ! Generous paint prime applied at the factory provides about half the total paint thickness suggested by FHA. Superior alkyd, resin-type Pittsburgh Plate Glass primer. Compatible with all types of quality exterior paints. Uniform, smooth, natural colored surface. No lap or brush marks. Paint back primed automatically. Formula controls mildew and mold stain. Meets CRA finish specifications.

For irtlornatiorr cotttact your Uniort Luntber Company source,or u'rite us today.

Efficiency is the Answer

"Mark my words, the day of the independent operator is over,'o Most of us have heard this tired old phrase so many times over the years that we automatically nod our heads and with a slight shrug return again to contemplating the olive in our martini.

But it's not so. The days of the ineftcien, operator are dimming. The independent operator with imagination and good business sawy will be with us until, heaven help us all, George Orwell's 1984 actually becomes a reality.

Therefore, it is with pleasure that we turn to Willits Redwood Products Co. at Willits, California. Here's a company, relatively small in the redwood industryo that has defied the so-called trend. Organized by two men, an engineer and a certified public accountant, the firm has become a very real part of the redwood industry during its 17 year life span.

The two men? They are Russell Ells, president, who utilized his timber and engineering background to build one of the most efficient mills of its size in the Redwood Region, and Harold Robinson, secretary-treasurer, who put his CPA training to good use in the financial management of the company.

Willits Redwood Products was organized. in I9M, on the burned out site of Sage Land and Lumber Company's Willits operation. At the beginning, the company had no timber of its own except for a few remaining Sage timber contracts. Today, the company is running its own logging show in a 350,000,000 acre tract to the north. In addition, the firm has additional timber reserves in the Two Rock-Big River area.

Initially, the production of Vy'illits Redwood was handled by one wholesaler. Today, the company has its own sales force and is shipping to all areas of the nation.

(Continued, on Page 66)

Willits Redwood operates from woods to customer. This process panorama shows part of operation.

Looking for all the world like some antediluvian beast, this Michigan Loader completely dwarfs log deck foreman M. H. Dill.

At lelt huge logs are being swung onto one of the company's two big Peterbilt off-highway rigs by the Washington Track Loader. Note gauge of guy wires needed to stabliize loader. Figures in pictures give scale to the tremendous size of logs and equipment. 0ther Willits Redwood equipment, six 08 Cats, two Lima Cranes and a Michigan Loader.

A salesman who knows his product best can sell it best. This is especially true of plywood, with its many grades and uses. Make sure your employees are equipped with the essential facts on plywood. Ask your local DFPA representative to speak at your next sales meeting.

He has the training and experience to do a top-notch job of getting the information across. (Last year, DFPA f ield men held 1,175 meetings for retail dealers, wholesale distributors and others.) He'll cover all the bases in about an hour: plywood properties and advantages... where and how to use it...sales ideas...plywood markets...DFPA sales aids. And there'll be time for questions from the floor. He'll tailor the meeting to your needs whether you have a group of i.5 or 50. Just send in the coupon. The man from DFPA will be in touch with you about time, place and other arrangements. There's no obligation.

The man from DFPA can help you put on a crackerjack sales training session for your employees.

HOO-HOO Establishes Forestry Post

A program to secure participation of all Hoo-Hoo clubs to support the Exploring Scout Movement and establish posts in all jurisdictions has been started by Harvey Koll, past Snark of the Universe, with the cooperation of the Supreme Nine and Board of Councillors of the International Concatenated Order of Hoo-Hoo, the Cali' fornia State Forestry department, members of L.A. Hoo-Hoo #2 and offieials oI The Boy Scouts of America, Orange, Calif.

These exploring posts will be sponsored by the various Hoo-Hoo clubs and will include the support of top community leaders in both school and civic organizations. They will be known as the Boy Scouts of America Forestry and Forest Products Posts.

"As Snark of the Universe of the International Coricatenated Order of Hoo-Hoo I fully support the endeavor of past Snark, Harvey W. Koll, in his efiort to interest all members of the fraternity in the movement to establish Boy Scout Exploring Posts throughout the United States, Canada, Australia and the Philippines and I am hopeful that all clubs will do everything possible to get this youth movement started," said Ed F. Wade. "It will be

Scherman's Rangers (as the Forestry Post is known) with -Eagle Scout Harold Cole who will be the leader of the first Hoo-Hoo Forestry Scout Post in the west.

most helpful and beneficial to the lumber industry as a whole and at the same time support an organization that is worthy of every consideration,tt he continued.

Forestry Exploring Posts offer opportu' nity for young men who love wide open spaces, explained Elmer Osterman of the State of California Division o{ Forestry. "A career in forestry is one sought after by many young men who have found the

creative spirit of the out-of-doors while in the Boy Scouts of America," he continued' Harold Cole, prominent southland lumber' man and an Eagle Scout for many years' ' will participate as an advisor and an assistant to Harvey Koll in the development of the Hoo-Hoo program.

"The Supreme Nine and Board of Councillors of the International Concatenated Order of Hoo-Hoo have approved the Special Interest Exploring Program of the Boy Scouts of America Forestry and Forest Products Posts and urge all members of the fraternity to support past Snark Harvey Koll in his efforts to lift this project off the ground," said Ben F. Springer, secretary of international organization.

To support Harvey Koll in his exploring program efiort W. H. Spurgeon III, member of the National Explorer Committee of the Boy Scouts said: 'oI want to express the appreciation of the Boy Scouts of America for the interest of the International Concatenated Order of Hoo-Hoo. I can think of no more significant contribution to the future of the Forestry interests of America, nor to the moral fibre of America itself, in such sponsorship. You all rnay be assured that you will have the full cooperation of the Boy Scouts in creating this great, new interest groupr between men and boys of like interest."

Mr. Spurgeon is vice president of The Irvine Company, major developers of Orange County and Southern California. Harvey Koll has a guide to procedure which will be sent to all clubs throughout

(Continued, on Page 58)

From left: David Wright, Ken Jackson and Bob Schepe.

Members of Forestry Explorer Post 237 of 0range, Calif.,-who will qid in ^campaign to start HoeHoo International orosram. oos6 aldns with sDonsors of thiproiect. From left: Elmer 0sterman, David Wright, Harvey Koll, Harold'Coie, Kirri Jackson,-Bill Spuigeon, Bob Schipe-and California State Forest Ranger Joe Scherman.

REPORTS D.WAYNE C. LAFI,SON, President, LAR,SON LIJMBEFT CO., Salina, Kansas and President, Southv/estern Lurnberrnert's Associatiorr

"With an inventory of the standard grades and sizes of West Coast Lumber we are in a good sales position to serve our customers well. For example, we use West Coast Lumber from our stress-grade inventory for truss fabrication to fill a customer need. This is a dependable quality lumber that provides

us with a versatile basis for selling many other items related to its end use."

Here is another example of the sales potential of Coast region West Coast Lumber serving a retail lumber dealer profitably. With versatile West Coast Lumber you can create profitable sales to fit the many specifications of modern construction.

The stress grades of West Coast Lumber used in the trusses pictured above are:

I West coast Douglas Fir 2" x4" for the webs.

I west coast Douglas Fir 2"x6"for the cords.

"West Coast Lr.rrnber is our springboa.rd to rela.ted salesl'

Redwood Inspection Servic n Full Time Bas

e Now is In Southland

The Redwood Inspection Service is now serving Southern California on a full-scale official basis. A{ter a short experimental period, ihe sa-e grading inspection, and supervision will be available to remanu{acturers in Southern California as is available to producing mills in the Redwood Region.

Charter members sf "Zsns 3" of the Redwood Inspection Service are California Pacific Sales Corporation, 716l Telegraph Road, Los Angeles; D. C. Essley & Son, 7257 Telegraph, Montebello; Ed Fountain Lumber Company, 6218 S. Hooper Avenue, Los Angeles; and Independent Building Materials Co., P.O. Box 2065, Torrance. They join 3l members of RIS Zone l, the producing region north of San Francisco, and four members of Zone 2, around San Francisco and Santa Cruz.

A telephone office (MA 8-6306) has been set up by RIS in Los Angeles, and the Service's six inspectors are making regular tours of the Southern California member plants, as well as special visits for inspection or grademarking.

RIS training of graders at the four Zone 3 plants has already begun, and RIS Gradestamps have been issued.

RIS President Harry Merlo, President of the Rockport Redwood Company, said

Members Of The Redwood Inspection Service

Arcotq Redwood Compony, Becver Lumber Compony, Boiock Lomber Compony, Bronscomb Enierprises, Colifornio Fobricotors, Gol-Pocific Redwood Co., Col-Pociflc Sqles Corp.. Del Norte Box Co,, Inc., Diebold Mills. Inc.. T. M. Dimmick Compony, D. C. Essley & Son, Fluor Producls Compony, Ed Founfoin Lumber Compony, G t A Lumber Compony, G & R Lumber Compony, Georgio-Pocific Gorp., Guololo Lumber 6mpony, Hollow Tree lumber Co., Hollow Tree Lumber Co. {studf. Fred C. Holmes lumber Co., Hulberr & Muffly Co., ]nc., lndependent Bldg. iloleriols, Kinlon Lumber Compony, Molollo Forest Producls Co., New Age Enterprises, fhe Pqciftc Lumber Gompony, Peerless Lumber Compony, Rockport Redwood Compony, Sonlo Cruz Lumber Compony, Simpson Timber Compony, Archio Smith Lumber Co., Sonomc Wood Products, Torter, Webster & Johnsm, TidEwoter ltlills, Inc., Twin Pqrks Lumber Gp4pony, Union Lumber Conpony, Von De Nor Luiiber Co., Inc., Willifs Redwood Producls Co.

the formal institution ol Zone 3 was a natural result of the growth of the redwood industry and RIS. "As the responsible producers of redwood products join the RIS, we expect a general improvement in the overall quality of redwood products available in Southern California and shipped out of the area. RIS, with the existing quality control facilities of these firms, will mean products of quality uniform with those of other producers in the state, and even greater stature for the firms as the creators of criteria for excellence in lumber products in Southern California. We welcome them to the Redwood Inspection Service.tt

Information on the Los Angeles service of RIS can be obtained from Philip T. Farnsworth, Secretary-Treasurer, or louis L. Ehling, Building Standards Manager, at the RIS office, 617 Montgomery Street, San Francisco Il, California.

The Redwood Inspection Service dates from 1916, when it was founded as the Bureau of Grades and Inspection of the California Redwood Association. For the next 45 years, both as Bureau and as Service, it functioned as a department of the CRA. In 1962 it re-organized as a corporation separate from the Association, with its own Board of Directors and officers.

Louis L. Ehling Building Standards Manager

Harry ilerlo President

Philip I. farnsworth Secretary-Treasurer

$Hkt il* ffiffiffi ffiY $tt#ircffi gffiH ffiffiffiY...

Here's why your builder customers will prefer doors faced with MasoniteDorlux

Takes finishes beautifully

Dorlux has no knots, grain or other surface blemishes. lt takes paint or enamel beautifully,,.holds it year after year, Factory applied Primecote cuts finishing cosls.

Resists punishment

Dorlux withstands daily bumping, pounding, slamming,,. stays good-lookrng. Dorlux hardboard panels can't split, splinter or check,

Offersdimensionalstability

Dorlux defies factors like temperature extremes, gives exceptional strength in both surface dimensions. This prevents sagging or swelling .,.cuts maintenance expense.

Sell the doors with facing homeowners appreciate (FHA approves it, too). Stock up with Dorlux-faeed doors. Call your Masonite representative for complete service and a handy list of door manufacturers using Dorlux. Or write Masonite Corporation, Dept. CLM-?. 2500 El Camino Real, Palo AIto, Calif.

Always look for this trademark on the hard^1\ board panels you buy: it says this is genuine z I io'l I r Y H"#:' ll1'"'i,","'f; i'' : Ji,ll;T"ff; i":ff; l-l processforunequaledstrength,smoothness and uniformity,

MASONITE shows the way!

o re res sre ed,," o #: :i,"'j?,ii'l"TiJ ".:?i i8;':l

High standards of the floor show are apparent at Top Left. Gentlemen all smiles are: Les Condy, Hal Rolf, Beryl Robinson of Rich Bros., Tony Moreira of Hank & Tony's Bldrs. Supply, Harvey Bahr and Arden Lumber's Vern Clausnitzer. At Center, standing: Wes Jackson and Ray Teakle of CBS Sacramento, John Hunt of Blattner Bahr. Seated: Clausnitzer. Russ Taylor and Auburn Lumber's Gordon Davis. Gight) Carl Younglove of Swanson lumber (centerl with Sacramento wholesalers Ed Kelley and Bill Sayre. Lower Left, Low net winner Ray Teakkle, low gross winner Ken gross Ken Bowes, guest low gross Ralph Lamon and guest low net winner Bob West of Placerville Lumber Co. At Center, U.S. Plywood's Bob lbrn of Anderson. Ralph Lamon and Burnett Miller of Burnett & Sons.

(Right) BMD's Dick Sloan, Charles Tyler of Building Supply & Lumber, Bill Fraser. Stan McMas- ter and 'Roy Monday,

Sacramento Puf s On Da zzl er

Once again, the Sacramento Hoo-Hoo Club's Annual Golf and Dinner outing proved a dazzler in every department. Nearly l0O Central Valley lumbermen participated and many of the boys made a day out of it by entering the llth Annual Tournament which was played on the Bing Maloney Golf Course in Sacramento.

For the less athletically inclined, that Friday, May 3 began around 6 p.*. with cocktails in Christie's appropriately-named "Elbo Room." The big evening program included the annual banquet, trophy and prize awards and a floor show featuring some young lovelies, a sampling of which can be found above in our picture coverage of the event.

Ole awards to CIiff Frazier who chairmanned the tournament and banquet, and to president Ken Bowes, vice-president Al Johnson and the board of directors who have kept Sacramento HooHoo Club 109 humming during the past year.

both of Building Supply & Lumber Cn.

George E. Cordrey, Secretary-Manager of the San Diego Lumberman's Association, flanked by Bill Bradley (left) and Gordon Frost (right) at the intensive training program for their members and others related to the Building Industry. So many new products and new uses of products are being introduced that the lumber dealer and those in the woodworking field should be prepared to serve the community, the Association feels. Ihe San Diego Lumbermen's Association intends to give additional training to their members and anyone else who desires.

Although hardly any of our customers order it by its true name, Philippine Mahogany is a big item at Higgins Lumber. Over thepast 83 years \Me've earned a reputation as specialists in this great wood. And for good reason. We consistently carry the biggest stocks on the West Coast. That means you can always get uniform color to match plywood and mouldings-andthe right texture for interior or for marine use. It's just one of 52 expertly selected hardwoods you'll find atJ. E. Higgins Lumber Company, 99 Bayshore Boulevard, San Francisco, California. VAlencia 4-8744.

THE RIGHT LUMBER FOR EVE

Hi.clgyins HARDWOODS RY PURPOSE

WOOD PRODUCTS HAVE STARRING ROIE AS HOLIYWOOD TUXURY TRACT

OPENS MOVIETAND STYTE

When it comes to dramatic developments, Hollywood is a place that's hard to beat. And that includes housing developments.

Atop the hills overlooking the fabled movie capitol, a revolution in housing is taking place. One-time cinema actor Russ Vincent has turned developer to bring this area a new concept in luxury living. Aljiru Developers, Inc, are pushing mountain tops in all directions to offer weary suburban travelers a haven that's close to their endeavors and yet provide the kind of relaxed living that's unique to large metropolitan areas.

The first phase of this development is aptly named Hollywood Oasis and features homes in the $46,000-$75,000 range. Thirty. nine homes are included in this group, and at last count all but ten were sold. Described as two steps up from a luxury apartment, (Continueil on Page 68)

Hollywood 0asis pulled out all the stops to give the development a real movie type premiere. Two camel charmers plus several leotard-clad hostesses made visitors feel at home. Over 3,000 sight-seers and prospects jammed the model homes on opening day.

This attractive model features a 2600.square foot main house and an attached lanai and family room. Large decks, shake roofs, wood siding and interior paneling show the importance of lumber products'in the design ,of this luxury community.

Count on REA|.Y HUNG T00RS' for missile guW delivery!

WE HAVE IHE PR00ucTt0l{ FAcil_tTtEs

The Burbank plant of the Ready Hung Door Mfg. Co. is the largest volume producer of RHD's in the U.S.A. 0rders are handled with promptness, with care and with concern for your needs.

WE HAVE THE I]{VENTORY

Fifty houses of primed doors and frames are in stock at all times, ready for immediate delivery. Large quantities of stain grade doors are on hand, ready to be fitted promptly into units.

WE HAVE THE DETIVERY EOUIPMEilT

Our own fleet of trucks are built to handle door units in a manner to insure top condition on delivery, Schedules are arranged for job site delivery the day you need the doors.

A]{D Y(|U HAVE THE-D(|(IR PROBTEM I.ICKED lf you are new to Ready Hung Doors you're going to be amazed at the lightning speed with which any workman can install these packaged doors. Average time: less than l0 minutes each!

The Romance of Philippine Mahogany

by tE ROY H. STANTON, SR., President E. J. Stonton & Son, Inc., Los Angeles

Th,e finest and largest stand,s ol high quality titnber abound in the Philippine Island,s. With the enorrnous d.epletion ol our own hnrdnnood, timber caused largely by three wars which d,emand.ed, so tnuch uood lor military needs such as trucks, naay shipE, barges, PT boats, aircraft, etc., u)e now haae to d.epend. upon the Philip pines lor a aery large part ol our requiren,ents lor high grdde hnrd,usood, and, plyutood.

The Philippines have been somewhat slow in developing sawmills and plywood operations, although many new plywood and veneer plants have been installed dur' ing the past few years; and eventually it is contemplated that all Philippine timber will be utilized in the Islands, with export of logs prohibited.

The serious problem with sawmilling has been the fact that the lower grades have been hard to dispose of, due to extensive lack of the building of homes which require much wood, particularly in the outlying Islands. While considerable building of high class homes goes on in the large metropolis of Manila, it is just too expensive to trans' port the lower grades from other Islands off Manila.

This is being corrected now as some of the larger operations in the largest Island, Mindanao, have built plants for production of particle and insulation board, and sev' eral paper plants are being planned. Thus, the lower grades will be utilized in these plants and it will then be possible to increase lumber production to enable increas' ing shipments of the high grade, practic' ally clear lumber to the States.

Tremendous shipments of Philippine logs have been made to Japan since World War II, which have been manufactured into ply' wood and lumber. For instance, in 1960, 1,220,000?000 board feet of timber were shipped to Japan and in L96I, 1,262P00,' 000 board feet.

Building operations in Japan are enor' mous, with the country's population of approximately 901000,000; and Japanese sawmills have no problem in disposing of these lower grades for construction, thus enabling them to sell the high grade lumber to the States. Also, wages are very low and hours are long, so they can aford to import the logs and still ship their plywood and lumber to the States in large quantities.

This, however, will not be the case very much longer as the Philippine people must

develop their own wood industries to provide employment for themselves. Also, their forests are being rapidly depleted even though strong efforts are being made to provide for reforestation.

There are approximately 3,000 varieties of hardwoods which grow in the Islands, but only a few are expertable to the United States under the name "Philippine Mahogany.'o These are mainly of the "Shorea" family which provide the major part of the timber cut for export.

The trade name Philippine Mahogany was given to the wood from these species in the early part of this century, due to the fact that the grain resembles that of the genuine Swietenia or genuine Mahogany which grows largely in Central America.

Genuine Mahogany is in relatively short supply as compared with "Philippine Mahogarry", and the high cost makes it available principally for the most expensive furniture and cabinet work. On the other hand, the Philippine wood is obtainahle at prices low enough to allow it to compete with domestic hardwoods and even the upper grades of Ponderosa Pine.

Also, practically clear boards are abundant due to the manner in which the Philippine trees grow, as they extend upward to as much'as 20 feet before throwing out branches; thus, the butt logs are remarkably free of knots and run especially good widths and lengths.

There are five species that make up the bulk of the wood exported for finish and plywood purposes. These are Tanguile and Red Lauan, White Lauan, Bagtican, Almon and Mayapis.

The first two produce the dark red wood and the last three make up the light red species. The dark red Tanguile and Red Lauan are of a very uniform red color, while the light red is divided into the pink category cut from the Almon and Mayapis trees and the whitish pink cut from White Lauan and Bagtican.

Unfortunately, it has been very difficult to get the sawmills to segregate the species of light red into the pink (Almon and Mayapis) and the whitish pink (White Lauan and Bagtican). Therefore, the dealer or importer must usually do this job after receipt of the lumber in the States; this does feguire long experience in handling these woods, as the mixed color in light red can make it undesirable due to the crazy quilt efiect. Also it is necessary for the lumber dealer to see that the wood matches the plywood which he sells in conjunction with it. No difficulty is experienced with the uniformity of color in the dark red.

The texture and hardness varies greatly with the location of the timber. The Northern Island of Luzon produces much harder texture than the Southern Islands. including large Mindanao. This is due to climactic conditions and the type of soil, which afiects the rate of growth of the trees.

The Dark Red, Red Lauan and Tanguile of Luzon prodominate over the light species, and are especially adaptable for fine trim, cabinet work and furniture, due to the fine, firm texture.

The Dark Red of Mindanao and the other Southern Islands is somewhat lighter in color and is softer in texture, which makes it rnore adaptable for boat planking and the manufacture of plywood. In these Islands the light red species predominate over the dark red.

Summing up, beautiful Philippine Mahogany is no doubt the favorite of the American public due to its plentiful supply and economy in cost and its adaptability for the average home builder's needs.

The first sawmill built west of the Mississippi river was built at what is now Vancouver, Washington, in 1827 by Dr. John Mcloughlin, Hudson's Bay Factor at Fort Vancouver. It sawed Douglas fir, America's most widely used lumber species.

for the money

Getz SIAI{DAX Prefinished Philippine Mahogany Plywood is the top quality product priced to really make sales. Getz can carry y0ur inventory and ship carload or part-car orders on a "next day" basis. You deal with Lauan specialists who have the know-how and the back-up of a worldwide trading company.

for show

Getz STANEAX Prefinished is 100 per cent Philippine Mahogany-face, core and back. Smooth V-Grooves are applied through embossing- no cutting or core weakening. The Acrylic sealer coat and the exslrjsiys STANDA\ petro.chemical top coat are polished and buffed to a deep, hand-rubbed appearance.

to choose f rom

LIGHT. MEDIUM and DARK are available in Getz's beautiful, natural ione process finish of exceptional consistency. All panels are rigidly inspected and offer the tone selection and grades that build customer repeat business.

to so-GETZ STANDA\ LAUAN

1/ The quick way to say: Prefinished \ \ Phitippine Mahogany Plywood /

Now's the time to call your nearest Getz representative listed below for all the details. Getz %NS. Prefinished Lauan is shipped 100 pieces per unit, steel strapped, edges protected and loaded on skids. Ask your Getz representative about other wood products from the Far East.

The California Lumber Merchant Plan of the Month

by Hiowotho Estes

Hiawatha Estes, the nationally known horne consultant, has since 1955 had his house plan colum.n appear in newspapers and other publications throughout the West. He is already known to m,any retail. Iumber dealers through the sale ol his Plan Boohs whith haue prouen to be uery popular with prospectiae home builders. We belieue that readers ot'

The CaliJornia Lumber Merchant will find this new td,epartrnent highly interesting and, through the use ol Mr. Estes' Plnn Books, haue a seruice ol great ualue to retail lumbe'r J,ard customer s.-E d,itor.

For such a small, modestly priced house, this design offers maximum livability. In this compact but efficiently organized home, every {oot of space has been put to good use.

Despite its size, there is an imposing front entrance and foyer from which all bedrooms and the livine room are accessible and u'ith a minimum of hull .pu.".

The largest area of the living room fireplace has been located outside the house so as to take as little space as possible away from the living room. The area of the living room has been visually doubled by the use of a large picture window in the front wall of the room and by specifying only a partial wall next to the dining area and its wall of glass opening to the patio.

Although the dining and kitchen facilities are in the same room, they can easily be visually separated by the use of different floor coverings, wall materials, a half-wall separation or a combination of these suggestions.

This kitchen offers so many conveniences: all the nerv built-ins which are available in so manv difierent decorator colors; a wide pantr) with shelves extending from the {loor to the ceiling; more than generous cabinet space and the sliding doors which open to the patio making outside dining so convenient.

The family bath features a pullman lavatory and an enclosed tub with shower over.

A half-bath has been located between the master bedroom and the service area.

This home has been designed so it can be constructed on a rather narrow lot or a wider lot by rotating the plan ninety degrees to the right so that the dining area. living room and entry face the street.

Stone has been used to form a lorv planter and in the facing of the fireplace. Metal windows, veritcal wood siding and cedar shingles combine to present u t.rightl appealing and carefully thought out exterior.

Plans for a detached double garage are automatically included rvith each house plan order.

Retoilers! As q Service lo Your Cuslomers

l{ationwide Plan Book Co.

Ilept. C.L.M.

Box 404

l{orthridge, Calif.

Please send me complete information about to retail dealers, on complete working plans plan books.

Name

Firm Name (lf Any)-

Address-

the special volume discounts and a full selection of home

PATIO 0lxlNGr;KITCHEN

Open House Celebrates New Offices

An outstanding occasion for the California Pacific Corp. happened when more than 200 business associateso customers and just plain old friends attended the gala open house in the wholesale lumber firm's beautiful new offices.

Located at 716l Telegraph Road, Los Angeles, the new lumber facility is right in the heart of the greater eastside industrial district adjacent to the Santa Ana Freeway with direct connections to all cities and communities of Southern California.

Ted Deacy, general manager of the concern, informed the California Lumber Merchant representative that Cal-Pacific is presently stocking more than 350 million feet of top grade redwood at their distribution yard ready for imnrediate delivery, or pickup by dealers.

A full line of all west coast species will also be available in the Cal-Pacific inventory in order to ofier a complete service, Deacy said. In addition to LCL, direct shipments will be available either via rail

or truck and trailer of all Pacific coast lumber products.

Pictured here are members of the CalPacific organization in their new home, friends from northern and central California, and shots of the office.

Among visitors who flew in for this special event were Mr. and Mrs. Archie Smith, Archie Smith Lumber Co., Arcata; Jerry Wright, J. F. Pritchard Lumber Company, Merced; Frank Billings, San Francisco; and Dick Harmer, Ralph Miller and Alice Rosers of Arcata.

Four of the 200 visitors to Cal-Pacific's 0pen House, top left, toast its new offices. From left: Jerry Wright, Ralph Miller, Alice Rogers and Dick Harmer. Center, Ted Deacy, genial general manager of Cal-Pacific. Right, Mr. & Mrs. Archie Smith. Center Left: Lee Lambach, Carol Rourke and Hugo Miller. Center Right: (L-R) Bob Goetze, Patrick Benson, Freeman Campbell and Sully Sullivan. Lower Left, part of the modern new offices, Sherry Gentry, Frank Billings (inset) and yard manager Roy Rice.

THE LOS

ANGELES AREA COMMITTEE

ASKS YOUR SUPPORT FOR NATIONAT FOREST PRODUCIS WEEK OCIOBER 20.26

HARVEY KOTT cho irmon

JAIIES H. FONGIE vice-choirmon

DEE ESSTEY co-choirmon

COMMITTEES Anne lVlunoy decorotions

Woyne Gardner retoiler relotions fflildred Dufton luncheon

WAYNE F. IAUIIIN honorory choirmon

DOROTHY MIttER secretory

Ben Gordiner Hoo-Hoo coordinotor

Will Rusch speokers bureou

Elmer Ostermon forest products personnel

leonord H, Crofoot finonce

Horold R. Cole luncheon

Roberl 5. Honnqh ollied services

R. H. D., lnc. Buys Ready Hung Corp.

Mr. Homer O. Warde, president, R. H. D. Inc., has announced that his company has purchased the total assets of the Ready Hung Door Corporation of Fort Worth, Texas, including its trade marks, patents, machinery designs, and licensing rights to include existing franchises throughout the United States and Canada.

At the present time, there are twentythree licensed manufacturers of patented Ready Hung Doors between Los Angeles and Bufialo, New York, and between Toronto, Canada, and Birmingham, Alabama, the southernmost mill.

They include such outstanding manufacturers and jobbers as the Ready Hung Door Manufacturing Companies of Burbank and Hayward, California. In Toronto, Canada, IJoyd-Truax Limited is the licensed manufacturer, Most of these companies supply wholesale jobbers and retail lumber yards with prefabricated door units manufactured under numerous patents.

The principals of R.H.D. Inc. are men widelyexperienced in the millworkindustry

and well known for their contribution to the development of component construction. The officers of the company are Homer O. Warde, president; C. B. Ramsey, vicepresident; and Alfred Liggins, secretarytreasurer.

Mr. Warde was one of the organizers of the Southern California Association of Cabinet Manufacturers and served four years as its first president. This organization, having grown in stature, is still operating and has approximately 150 members. His other activities have spanned a period of 43 years since the fall of 1920, when his lack of desire to return to school and overwhelming desire to see what was going on in the world brought him to the west coast. After a short fling with Western Union and the Union Trust and Savings Bank, Mr. W'arde began what was to be a long career in tfre woodworking industry when he was employed by the old Southern California Hardwood Manufacturing Company in downtown Los Angeles.

(Continucd, on Page 78)

Alfred Liggins (lef0 and Homer 0. Warde bring a lifetime of millwork and manufacturing experience to R.H.D., Inc.

Sacramento

WAbosh 2-9631

Berkeley 849-056 I

San Jose

CYpress 7-7800

Fresno

AMhurst 8-6191

Salinas

HArrison 4-5758

Bakersfield

FAirview 7-7771

N. Hollywood

TRiongle 7-5643

Los Angeles

RAymond 3-9261

Riverside

OVerlond 4-5353

San Diego

CYpress 6-3192

Phoenix

YEllowstone 9-1413

SPRIN(]

Maior sports events. G-P's big spring sports show: American Broadcasting GomPany's "Wide World of Sports."

Paint-Lumber Research Effort Will Continue in 1964

Representatives of the paint and lumber industries, meeting in Las Vegas, have voted to continue in 1964 a $50,000 joint research project designed to improve the performance of painted wood.

The action was taken by members of a Joint Paint-Lumber Industry Steering Committee. Financing is by equal contributions from the National Lumber Manufacturers fusociation and the National Paint, Varnish and Lacquer Association.

The cooperative research effort, pointed toward increasing the life of-and the demand for-products of the paint and lumber industries, is being carried out at the U.S. Forest Products Laboratory and the Armour Research Foundation.

The joint activity was conceived by the trade associations representing paint and lumber manufacturers as a means of improving communications between the two industries and more clearly defining research areas of mutual benefit.

Stretching the longevity of exterior wood finishes promises important benefits to builders, contractors, home handymen and others in the construction field-as well as to lumbermen and paint makers themselves.

Reowooo lrusPEcnoru $envrce NOWSERVI NG

SOUTHERN CALIFORNIA

with full mill-type grading, inspection and supervision exactly as rendered in Northern California.

Morethan thirty RIS members in the producing regions are now foined by these leading redwood suppliers in Southern California:

CALIFORNIA PACIFIC SALES CORP.

D. C. ESSLEY & SON

ED FOUNTAIN LUMBER COMPANY

INDEPENDENT BUILDING MATERIALS CO., INC.

The committee also heard reports and took action on a number of other subjects: It was reported that the joint comrnittee project to revise the o'How To Paint Your Wood House" booklet had been completed and that copies were available. The 2A-page booklet is a manual-like guide to the selection and application of exterior house paint for wood surfaces.

Another cooperative project, the preparation of the booklet "lmproved Paint Performance Through Sound Constructive Practices," will be completed within a month.

The committee reviewed the study of factory-coated wood which is being investigated by a subcommittee of the American Society for Testing Materials. This projecto initiated mainly as a result of recommendations made by the joint lumber-paint committee, is developing test methods and sampling procedures for factory-coated siding millwork, shingles, and shakes.

As a result of a recommendation made by the conferees at the Time-Lile Round Table Conference on Paint that the paint and lumber industries consider a time and motion study to help reduce the cost of labor in paint applications, the joint committee asked that discussions be initiated and a report be submitted to the committee. It was pointed out that a time and motion study conducted by the National Association of Home Builders showed that 83 per cent of the total painting time was spent preparing for painting and cleaning and 17 per cent of the time was actually devoted to the application of paint.

available

RIS membership is now

to all remanufacturers of redwood lumber in the Los Angeles and San Francisco areat as well as in the producing counties.

Sterling and Loraine Wolfe, L.A. lumber couple, spending lazy days last month in Tahiti after flying via special plane with the Los Angeles Athletic Club tour. Looks like that picture of Loraine must have been taken during one of those tropical earthquakes.

Lots of stains are cheaper than 0lympic

(lf profit is no object, go ahead and sell one)

OLYMPIC STAIN is a lot kinder to your cash register than most other stains.

Why? Simply because Olympic costs more than ordinary stains and gives you a higher profit on each can.

Does that make Olympic harder to sell? No! Most folks are interested in quality just as much as in economy. And Olympic offers both. Quality because Olympic's pigments are deeper,

truer and richer. Economy because Olympic lasts years longer than ordinary stainsactually costs less per year to use.

In short, Olympic is the kind of stain product you can sell and recommend to your customers with confidence. Small wonder so many dealers feature it. How about you?

New Plywood Decking Hqs Non-Skid Surfqce

Skid Guard, a now non-skid plywood decking recently introduced, has virtually uulimited uses wherever a non-skid walking surface is important.

Desigrred especially for economical construction of safety surface boat docks, boat decls and floors as well as other decking and walkways exposed to weather, the new non-skid decking also adds safety in plants and factories where industrial floors are exposed to corrosive liquids.

Developed and manufactured by Simp-

son Timber Company, one of the nation's leading manufacturers of plywood productso Skid Guard also can be used in athletic locker rooms near showers, for swimming pool decla, in service stations and garages and wherever firm footing is mandatory.

The tough and durable non-skid surface is a small, wafre pattern formed into a plastic-impregnated overlay on either exterior-type Douglas fir plywood or on hardboard laminated to plywood.

Skid Guard, the same as all Simpson overlaid plywoods, can be sawed, nailed, screw fastened or glued, shaped, jointed or edge-planed. While hand tools may be used, best construction results are obtained using sharp, high-speed power tools.

Fuither details and information on local availability of this product may be obtained by writing Simpson Timber Company, 20435 Washington Building, Seattle I, Washington.

W.C.L.A. Lumber Trade Mission Returns From European Trip

West coast sawmills can increase their profitable business with Europe but they must improve their merchandising, their marketing and their manufacturing to share in the additional volume.

A six-man west coast lumber trade mission has just returned from four weeks' intensive work in six European nations: England, Holland, Belgium, Germany, France and Italy.

The do-it-yourself west coast lumber trade mission, unique in that it was completely industry financed, through its spokesman, G. C. Edgett, executive vice president of West Coast Lumbermen's Association, said it would soon have a five-point series of recommendations to make to industry for improving European sales.

We believe, said Edgett, our trip was opportune and productive. The hospitality accorded us everywhere seemed indicative of the timeliness of our visit. Our group included both sales and production experts, he said.

We met old customers, he said, and we met prospective new customers. We saw how our west coast lumber arrives on the docks. We learned about packaging requirements. We saw our lumber used in homes, apartments, in joineries and and remanufacturing. We talked with importers, builders, architects, government officials. While competition is tough, he said, there is still room {or us, especially for our export clears and our long length dimension and timbers.

Besides Edgett, the WCLA sponsored mission included: William Schlauch, manager export department of Georgia-Pacific; Lantz Warrick, export manager of Simpson International; Faval L. Foval, executive assistant to marketing manager, Long-Bell division of International Paper Co., Longview; Strayer E. Pittman, sales manager, Bohemia Lumber Sales, Culp Creek; and Marco J. Heidner, president, Pacific Lumber Exporters Association, Tacoma. A. D. McKellar, department of commerce, accompanied the group.

This mammoth boxcar is the world's largest, its 92 ft. length is nearly double the average. Recently it picked up an experimental load of plywood at Georgia Pacific's Springfield, 0re. mill on it's maiden trip to the West Coast. By co incidence it was the first rail car to arrive at G-P's new distribution center in Riverside, Calif. Employees called in a cameraman "because nobody will believe it without a photograph."

Seen from Left: Glen Carlton, Royal 0lson, Bob Dunham, manager Bill Van Noy, Carl Collins and Pat flonaghan.

Let NHIC help you get your share of the $15 billion Home Improvement Market

Homeowners will spend $15 billion on remodeling this year. But, there's a huge backlog market of $69 billion yet to be tapped. Remodeling is not only big business, but in the national interest. That's why the National Home Improvement Council has designated 1963 as Home fmprovemgnt Year. It's personally endorsed by President Kennedy . officially proclaimed by Governors of many states . . . co-sponsored by more than 40 industry associations.

How NHIC can help you penetrate this market

The National Home Improvement Council helps you develop more remodeling business. NHIC represents you-and all builders, lumber dealers, contractors, manufacturers and associations-in encouraging homeowners to invest in home improvements as a mearut to better living.

Your Spokesman-NHlC meets with FHA, congressional committees and industry leaders to recommend and promote home-improvement programs.

Your Educator-NHIC holds management clinics for local businessmen, pointing the way to homeimprovement promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and distributes training courses to remodelers (over 10,00O courses mailed to date).

Your Public Relations Gounsel-NHIC works closely, regularly with leading consumer magazines such as Lrre, McCeLl's, ffousn BneurrFur,, Housp & GannnN, AMenrceN Houn in developing feature articles on the advantages of remodeling. To date, more than 2,000 ten-page remodeling story kits have been issued to local newspapers who asked for them. And, a L2-page special feature has been sent to over 2,500 metro-

MAIL TODAY TO:

National Home lmprovement Gouncil

87 Madison Avenue, New York 16, New York

I want to take advantage of business-building "Home Improvement Year" promotion:

! Send me additional information on my specific opportunities in NHIC and 1963 Home lmprovement Year plans.

politan newspapers and tabloids. Similar "packages" are being prepared for radio and TV.

How NHIC can help you in your area

A local NHIC Chapter can institute a program to stimulate remodeling activity. Open houses. seminars newspaper andradio publicity tieing in with Home Improvement Year these and many other promotions can be developed to get homeowners thinking about the better-living benefits of remodeling. And by participating in NHIC,you andyour associates are identified as reliable home improvers.

Take aduantage of "Home Improuement Year"

. . Join NHIC today!

You can magnify and intensify your remodeling promotional efforts. tie into 1963's Home Improvement Year with a membership in the National Home Improvement Council. Your membership entitles you to a Free "Year" promotion kit. Includes complete local tie-in materials, a copy of President Kennedy's endorsement telegram, speeches, publicity releases, radio scripts, a sample Home Improvement Year proclamation, and many other interest-building ite,me. Mail your check and the enclosed coupon today. Let the NHIC help build your remodeling business.

Bill

The Credit Corner

By WlttlAM E. TOCKE

how fo collect receivobles. Bill's progrom ofiers lhe deoler ond his stoft on the iob credit troining ond periodic supervision, He hos eorned o mosl envioble repulolion feoching "professionol credil ncnogemenl" lo progressive reloilers during the lost ll yeors of his totol of over 30 yeors in lhe field of retoil ond consumer credil, For detoils write him direct, 3401 Bolboo Streel. Son Froncisco 21, Colifornio.

When was the last time you came up with a bright idea that was truly the result of original thought? Are you a habit type thinker? Are you working at thinking?

Many great improvements in operating procedures in business have come from some member of the staff least expected to have an idea, Many sales are made by a

L(|(|I( F(lR THIS BRAND When You Buy

PRESSURE TREATED TUMBER

member of the stafi with the least obvious ability to sell. An example of hidden sales ability was when a former employer of mine held a sales contest which was won by the store porter. This doesn't mean that the sales force on the sales floor were without sales ability. It simply means that the porter was a better salesman. The porter also knew that any retailer or wholesaler depends for survival on how much, how often, and how consistently it sells merchandise and services. The individual sales effort of every member of the stafi helps to determine the dealer's and the employee's health and wealth.

Why not let the other fellow point the way? Let your staff help to point the way to an improved business atmosphere by holding periodic staff meetings, including the porter, and discuss ways to improve sales and collections. Have what we called in the old days, "bull" sessions and encourage group participation. Treat your co-workers as people-just like you want them to treat your customers. Get your staff to thinking new business. You were optimistic when you started your business or took over its management. Your coworkers were optimistic when they started working for you.

A good example of o'working" and o'thinking" is a letter I recently received from one of my best credit managers. Her delinquent percentage had gone up a mere 3/o and. she was deeply concerned. She wrote, "The delinquent percentage has sure gone up. It really shows what happens when a month's collection effort is missed." Her explanation was that she had to take over the bookkeeping job because the former bookkeeper terminated due to illness. She held down the bookkeeping desk for a month and said she had learned more in that month by actual bookkeeping on the job than she had ever learned in school. She had a month to learn so she could explain procedure to the new bookkeeper when she started. This eirl was hained in credit management una encouraged to ,.THINK.''

How long has it been since you came up with a new idea to solicit the o'good" :redit business in your trade area? Credit buyers will usually buy from two to four times as much as the few remaining cash buyers will buy. They're worth soliciting. How long has it been since you sent a 'othank you" letter to your prompt paying :ustomers? Isn't it reasonably good business to thank your good customers for being prompt and forcing collection from those who can pay but don't? For example, )ne of my dealer clients wrote, "We now have a plan that collects money from those who don't like to pay. This gives us operating capital to carry some of the most de;erving."

hos lought hundreds of independently owned firms, building supply outlets onong lhem, how to build solcs lhrough credil selling, ond

N.F.P.W. Promolion Begins

At the regular monthly meeting of the NFPW, 14 committee members met to formulate policy, set the wheels in motion and establish the luncheon date for October 23rd at the Chamber of Commerce to celebrate this annual event.

Co-Chairman Dee Exley outlined the plans of promotion for the summer months and then turned the meeting over to perma' nent Chairman Harvey Koll. He informed the committee members

Large

o

o

o

o

committee.

that NFPW booster hats will be available through his office at 1707 West 49th Street, [,os Angeles 62, on the same basis as last year. Harvey also urged members to push the distribution of these hats to help raise money for the event and to advertise the occasion at the retail level. He also informed members the pre luncheon, sponsored by the Shrine Club, would be held again this year on October 22nd, at the Hawaiian Palms Cafe in Fullerton.

In addition to Chairman Essley and Koll and Vice Chairman Jim Forgie the {ollowing members attended this "kick-off" afiair: Leonard Crofoot, Wayne ,Gardner, Mildred Dutton, Anne Murray, Elmer Osterman, Don Braley, Fred Comstock, Violet Neal, S. L. Underwood and CLM representative Ole May. This year the Hoo-Hoo-Ettes will take a more direct and active part in this wood promotion week headed by founder of the organization Anne Murray.

MqcBeoth Hordwood Succeeds 50-Yeor Old Dovis Hordwood Nome

The 50-Year old name of Davis Hardwood Company was changed to MacBeath Hardwood Company, July Ist. MacBeath Hardwood, of Berkeley, purchased the pioneer San Francisco hardwood firm during December 196l'

The former Davis Hardwood operation is located at 2150 Oakdale Avenue in San Francisco and is managed by veteran hardwood lumberman Ralph Mannion. The firm occupies two acres and has over 30,000 sq. ft. of undercover storage. MacBeath Hardwood's San Francisco branch carries a near parallel inventory to the firm's Berkeley operation including a full line o{ hardwood lumber and plywood, hardwood 'mouldings, thres' holds, dowels and wood specialties.

National Forest Products Week for 1963, 0ctober 20'26, was launched recently when Harvey Koll, Chairman; Dee Essley, Co-Chairman; Harold Cole, Dorothy Miller, Wayne Gardner, Elmer 0sterman and Ole May met in Los Angeles to map the promotion program which will celebrate wood products during the week of October 20 to 26.-There are more than 50 prominent lumbermen and HooHoo Ettes on the

ill:

CATIFORNIA

OREGON

UTAH IDAHO

SERVINO Att ()T fflIIRAt Al{D SOUTHERI{ ilLIF()RI{IA

Species:

REDWOOD

WHITE FIR

PONDEROSA PINE

SUGAR PINE

ENGLEMANN SPRUCE

DOUGTAS FIR

WHOTESALE ONLY

7II5 TETEGRAPH ROAD, LOS ANGELES 22

P. O. BOX 297, MONTEBELLO

Phone OVerbrook 5-8650 . TWX 722-640s

PERSONALS

Dan McCann, at one time connected with Cheim Lumber Co. and more recently in the Savings and Loan business, joined the staff of Eichrome Building Materials last month,

Mac and Pauline MacBeath have returned home to Berkeley winding up a two month vacation trip through the Far East with stopovers at Hawaii (natch), Manila, Singapore, Hong Kong, Formosa and Japan-and a couple of other places we can't even spell. Ask Mac when he gets back to his MacBeath Hardwood desk for a tropical story or two.

Mr. and Mrs. Earle Johnson recently returned home to \Matsonville and their Watsonville Lumber Co. after several weeks touring the Orient.

Jim Cirag former manager of Pitt Mill & Elevator Co. at Lovelock, Nevada, has been appointed to outside sales for Copeland Lumber Co. of Reno, according to manager Ken Yadnais.

Millard Thompson has been appointcd manager of Miller Lumber Company at Burns, Oregon. Miller Lumber operates yards at Burns, Madras, Prineville and Bend, Oregon, the latter yard its headquarters operation.

Cris Christofrerson is now manager of Boulevard Lumber Company's Vancouver

3Iffcrrt @ LUMBER COMPANY

CATIFOT}'IA LUITTEI'TERCI{ANT

Ave. yard in Portland, replacing I*e Dangerfield who is returning to work after an illness as an outside salesman. Boulevard Lumber also operates a branch yard at Gresham, Oregon.

Fred and Mrs. Lamon are presently enjoying a three months vacation trip which will take them to Algiers, Tel Aviv, Cairo, Jerusalem and Istanbul. Ttre couple plan to wind up their trip in northern Spain, southern France and England, returning to the States "before football season begins."

Pacific Northwest lumberman, Gordon Vlilkinson, has joined Atkinsy Kroll & Company's purchasing and estimating department. He will be principally active in the procurement of lumber for export,

Bill Quary, formerly with The Lumber Mart in San Lorenzo, joined Wholesale Building Supply, Inc., last month as a sales trainee, according to Assistant Manager Harold Price.

Stephen A. McKinney, Lufkin, Texas, former manager of McKinney Hardwood Co. in Los Angeles, spent several days last month calling on old friends among the hardwood yards in San Francisco and Los Angeles.

LMA exec. veep, Jack Pomeroy of San Franciseo, attended the Annual May meeting of the National Lumber and Building Material Dealers Assn. in Washington, D. C.

IIac Collins, Twin-City Lumber Co., returned to his San Rafael desk last month after a lengthy sales safari through Northeastern Canada, and the East Coast and back through the Midwest.

Bill Wiprud, partner in Tri-W Lumber Sales Co. of Corvallis, Oregon, announced the opening of a northern California sales office last month with Bill Lowe in charge. Prior to joining Tri-V[, Bill worked in Bay Area sales for KJD Cedar Supply of Hayward.

In J. W. Copeland Yards of Nevada news, Doyle Allbaugh has replaced Bill Lovelady as manager of the company's Lovelock, Nevada yard. Bill returns to Copeland's Minden branch as assistant to Wayne Woodg. Formerly with Copeland, Allbaugh more recently had been with Linn County Lumber Company of Sweet Home, Oregon.

Gordon Saunders cranked up his tnrsty steed last month and spent two weeks in northern California and Oregon calling on Lamon Lumber Suppliers.

Fresno retailer, Ilamilton Knott' owner of Yosemite Lumber Company, is currently touring Europe with the family on a two month vacation which will take them through England, most of Western Europe and the Mediterranean.

Bob Evju, head of Evju Products Company, San Rafael, visited accounts in the southern California territory the first week of June.

Old lumbermen don't fade away, or even open bars. They write books. Ike Ztfrani, head of Harbor Lumber Co., recently disclosed the fact he has a budding author in

his organization. Gene Young has taken a leave of absence and is currently touring South America gathering material for a new novel. Gene sez he feels he's seen enough of the hard facts of life in tbe lumber industry and now he'd just like a few months observing a couple of quiet revolutions down south of the border way. Let's all hope Gene wasn't gathering material for his book during all those Hoo-Hoo meetings he's been attending!

Eel Dreessen, former Peninsula wholesalerand at one time connected with Progress Lumber Co., has joined the staff of Minton Lumber Co. in Mountain View. More recently, Ed has been in the real estate game in the Santa Maria area.

Oscar Furnes. executive of Nordahl Manufacturing Co., Burbank, California, is spending part of the summer in Norway. He will make his headquarters at Bergen visiting friends and relatives and will make side trips to Denmark and $weden.

Harry Whittemore, Southern California lumber wholesaler, is spending the summer in Mexico fishing and taking it easy in the sun.

John llanson, Tatzar.a lumber distributor, and his wife, returned from Europe last month where they visited England, France, Germany and Italy, and of course the Scandanavian countries.

Ralph Singer, general manager Diamond "W" Supply Co., Los Angeles, has returned to the job following major surgery.

Ken Conway writes us ttJust read your personal item in your June issue on what certain golfers (?) of San Diego say about me. They continue to be too chicken to accept my challenge of the game and in order to relieve themselves of the stigma of cowardice they resort to wild reckless statements of my integrity. My challenge is still open. Is there even one after all this time who has what it takes to meet it?" (It appears this longtime "Feud" is still being enjoyed by its participantsEditor.)

\Medding bells tolled for Dave Mackin of Hallinan Mackin Lumber Company, San Francisco, who was manied to pretty Kristin Johnson in Portland on July 6. Brother Roger Mackin supported the groom during the ceremony and the couple are now honeymooning: in Hawaii.

IIaroId Cohn" City Builders Supply, San Francisco, spent May and June touring Europe and seeing the sights in all the major 'Western Europe cities while brother Leon tended the store. Next year it's your turn, right Leon!

IIam Miller, owner of Miller Lumber Company, recently announced the appointment of Ed Strother as manag:er of the firm's headquarters yard at Bend, Oregon.

T. C. Ifouston, Georgia-Pacific, and G. L. "Kirk" Kirkpatrick, O. M. Hill Lumber Company of Montebello, were guests of Max Hill during the Dodger-Giant series. Needless to say, they enjoyed the "Big League" games, but Max says those "Northerners" didn't bring us luck as far as the outcome of the gBmes were concerned.

Fred Holmes, prominent retired lumberman from Northern 'California. and his

wife Isis were recent visitors in Southern California, including Palm Springs and San Diego.

Carl Davies, of Carl Davies Lumber hoducts, Glendale, is leaving for Elrrope early in July for a two-month stay. He will meet Don Swartzendruber of Rossman Lumber over there, who is touring with his family in one of these small European cars. Lots of luck, Don! Fritz Hutchinson of ,Great 'Western Lumber, who also owns Seven Seas Travel Agency, is handling the arrangements.

Bob Gaylord, Fir & Pine Lumber Co., and wife Dolores just returned from lfohl Cabo San Lucas on the tip of Baja Calif. Bob landed two Marlin, the biggest weighed in at 213 lbs. Dolores proved to be a true fisherwoman by bringing in several big Dolphin on light tackle.

Former East Bay wholesaler, Rl LaFranchi, joined the sales staff of Hedlund Lum-

ber Sales Co. of Sacramento on June 11, according to salesmanager Glen Butler. Ed, who for many years was associated with Pacific Forest Products Co. in Oakland, will cover Bay Area sales for lfedlund.

Bob Marks, former General Manager of Build 'n Save, Lakewood, California, and more recently with Chip National in Covina, is starting construction on a brand new merchandising operation in Los Alamitos.

Larry Kennington, long with Allen Lumber in Norwalk, moved to Associated Redwoodts sales force, according to CarI Duprey.

Johnnie F. Negri, formerly of Ferlr Trueking Company, has joined the sales force of the O. M. Hill Lumber Company.

Johnnie has many friends in the lumber industry, who will be pleased to learn of his new affiliation and will wish him the best of luck in his new venture.

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In addition to these plywoods DWP stocks quality HARDW00DS such as domest'a Walnut, Ash, Birch and Maple. Also IMP0RTED Philippine Mahogany, Birch and Sen in all standard sizes. Look to DWP for all your plywood or hardwood requirements. Davidson-Western

Plywood Company

SAN FRANCISCO, SANTA CLARA HOLD JOINT CONCAT

The. Kittens, nine strong inctuded: Kent Kennedy and Christopher Carless, both ol Pacific Lumber & Supply, Soquel; John Tunnicliffe and Ancil Tedrick of California Lumber lnspection Service; Dwight Evans and dwen Corcoran, TW&J, Newark; Bob Lynch of Doors, Inc.;'John Skov of MacBeath Hardwood; and Ed Hayden gf -!igg!ns Lumber. Top Center' Old pros on the Degree Team included Al Kelley, Knute Weidman, Western Sierra's Herb Crawford, Carl Travis. Right Jim Fraser, Dick Menitt, Bill Freeland, Los Gatos ietailer Bob Raymer and John Tunnicliffe. Lower left, Ray Bourriague, Kent Kennedy, Fenner Angell and Chris tarless, all of Pacific Lumber & Supply, Soquel, and Dick Merritt of Tilin Harbors. Next: Past prexy of Santa Claia 170; Meri Tanner, pasf prexy of Cd'ast Counties Club 114; Fenner Angell,.first vice-president of S.F. Club 9; Frank Billings and Vernon McKinney.-Lower Right' Iravis Billings, Dave Mdckin, and-Ramsey Fendall, of Moore,Oregon Lumber Co., here.

' San Francisco Hoo-Hoo CIub 9and 1et. Without planning it that way there a meeting on grade simplification earlier Santa Clara Valley Hoo-Hoo Club 170 held iust happ"ttedio be g-Kitt".tr on tap. this yearln Sai Francisco. a joint concat on May 9, at the Chez The May concat marked a return en- Coast Counties Hoo-Hoo Club lI4 and Yvonne Restaurant in Mountain View. And gagement {or the two clubs, Santa Clara Oakland Hoo-Hoo Club 39 also participatwe're not through with this "9" business having participated with San Francisco in (Continued, on Page 79)

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This display rack of vinyl panels

Unique A-Frome Now Avoiloble Notionolly

Dwyer Lumber Distributors, oI Coachella, California, announce their Mountainair A-Frame Leisure Home Kits. The Dwyer Dual-Frame Design is featured, which affords many advantages, such as concealed wiring, fast and accurate on-theground fabrication, easy and simple placement of A-frame, and greatly improved rigidity and structural strength. The DualFrame lends itself perfectly to the simple "stopped-in" method used for the installation of plywood end-wall panels, which are interchangeable with optional glass.

Precision pre-cutting results in substantial savings in labor, eliminates waste, and assures construction accuracy.

The open-beam natural wood interior of the Mountainair is rendered both attractive and functional by the use of select kilndried T & G lumber for sheathing and flooring; the two-inch thick T & G lumber also provides a natural insulating barrier.

Complete structural engineering has been acomplished and the Mountainair will pass most building code requiremonts without modification.

Two models are available: the Mountainair, with A-frames 20 feet in length and a floor.to-peak height of 171/2 Leett and the

Mountainair Deluxe. with A-frames 24 feet in length and a floor-to-peak height of 22L/z feet. Width of both models is 20 feet. The A-frames are on six foot centers and stand.

Enthusiastic customer acceptance verified the sound original concept of the Mouirtair by the Dwyer Leisure Home organization. Suggested retail prices are extremely competitive for the quality and features offered - as low as $1495.00 F.O.B. Coachella, California, not including any state or local taxes. Liberal dealer discounts allow an excellent margin of profit.

For additional information write to L. M. Thurlow, Leisure Home Division, Dwyer Lumber Distributors, Inc., Coachella, Calif.

Fother of the Yeqr

ard lengths of both models are 18 fieet, 24 feet, 30 feet, and 36 feet. Lengths of over 36 feet are available on special order.

The kits contain all materials needed to erect a fully enclosed structure - lumber, doors, windows, glass, hardware, nails, flashing, caulking, roofing materials. All lumber is select grade and the T & G is kiln-dried. All components are marked, banded, and packaged in easy-to-handle units. Complete plans and step-by-step instructions are provided, as well as help{ul suggestions for the amateur builder.

UCLA Chancellor Franklin D. Murphy was made California's first Father of the Year 'obecause of the tremendous contributions he has made to the University and the community and state since coming to the Coast three years ago," according to Joseph R. Osherenko, chairman of the California Father's Day Council. Dr. Murphy, one of the most intense men to enter the California scene, has revitalized an already prominent university through his educational and cultural programs, giving heretofore unexplored opportunities to both his students and the general state-wide communitv. There is no doubt that since his arrivai in 1960. he has molded UCLA into an institution that can better serve and educate the sons and daughters of the citizens of this state.

Old-Growth Bond-sswn REDWOOD from Boiock lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-himmed STUDSDouglcs Fir . White Fir . Redwood

REDWOOD AIR-DRIED qnd KIIN-DRIED

REDWOOD POSTS ond FENCING

tos-cAr

LOS-CAr

tos-cAL

LOS-CAr

LOS-CAr

LOS-CAL

LOS-CAr

ro5-cAL

LOS-CAL

tos-cAr

ros-cAr

LOS.CAI, WHERE QUATITY COUNTS

Com plete Inventory: Sugor Pine, Ponderosq Pine, White Fir, Cqlifornio

Douglos Fir ond Cedor . Direct Mill

Shipments: Truck Loqd, Truck & Trniler And Cqr Loqd . Milling Focilities & Yqrd

Stroble Lumber Co. Exponds

James B. Overcast, general manager of Strable Lumber Company of Oakland, recently announced the hiring of two new salesmen.

Jack Quatman, 42, of 3372 Lynn Oaks Drive, San Jose. For the last year he has been operating oooriginal Creations of Cali fornia," a picture and framing manufacturing concern, at Campbell. Prior to this he was with the Hogan Wholesale Lumber Company for eight years, and the California Builders Supply of Oakland for four years.

Herbert Sholin, 34, also joins the large sales force of Strable. For the past five

Blue Diamond uniformity-so highly valued by craftsmen- assists in the economical production of quality walls and ceilings.

years he has represented the Masonite Corporation in the Oakland area, and prior to this 'Herb' was in the building business in Fresno.

"Northern California is still growing so fast that additional salesmen are needed to give proper service to the dealers of this area", according to Jim Overcast. He also stated, 'othat he is pleased to be able to add these two 6xperienced and capable salesmen, who are liked and well-known to the Northern Qalifornia trade; these trained men are nbeded to help the local lumber dealers."

Jim was the speaker on o'Hardwood Lumber Flooring" at the Lumber and Wood Products School, held recently for eight weeks in Sunnyvale sponsored by: Lumber (J.A.C.) Joint Action Committee of Santa Clara and Coast Counties Santa Clara; Valley Hoo-Hoo Club No. 170 and National Lumber Manufacturers Association.

Monthly lumber Fqcts

Sawmills of the Douglas fir region trimmed output by 5.4/o in May compared to April, and thereby brought production practically into line with orders for the first five months of 1963. Lumber output in May was 8.5/o off the pace of a year ago.

In its monthly summary, West Coast Lumbermen's Association noted that orders continued 2.6/o down from last year, on a frve-month figure of 3.417 billion board feet, while production reached 3.425 billion feet.

Cargo business to the east coast is down 13/o to 357.7 million feet for the year to date, still yielding to pressure of lower-cost Canadian lumber. Exports, however,, were ry 28/o for the five months to 165 million.

The weekly average of W'est Coast lumber production in May was 151,813,000 b.f. or 95.4/o of the 1958-62 average. Orders averaged 163,203,000 b.f.; shipments 169,839,000 b.f.; weekly averages for April were production 160,477,000 b.f., IOO.9% of the 1958-62 averagel orders 162,911,000 b.f.; shipments 160,058,000 b.f.

Five months of the 1963 cumulative production 3,425,329,000 b.f.; five months of L962, 3,419,921,000 b.f; five months of 196l, 3,317,592,000 b.f.

Orders for five months of 1963 break down as follows: Rail and track2,572,953,000 b.f.; domestic caryo 550,928,000 b.f.; export 165,197,000 b.f.; local 127,955,N0 b.f.

The industry's unfilled order file stood at 562,208,000 b.f. at the end of May, lunrber inventory at 942,252,000 b.f.

Figures covering the first quarter of 1963 have been revised.

JAMES B. OYMCAST

Continental Moulding's FACTORY-PRIIIED Pine Frames, Mouldings and Jambs

o Inlerior ond exterior prime coql on finish mouldings

o All priming is done by the finesi new mochinery

o Using quolily enomel undercoqler

o Smoother, more even finish cool qfter foclory prime

o No loss lo weother or deloys while ot the iob Moisture proteclion before instollqiion

Fqctory prime reduces donger of worping or checking New modern foclory & mill qssure you of quolity products

Porl of Conlinentol Moulding Co,'s new fccfory, seen producing iombs on the mosi modern mochinery. Besides interior ond exlerior iombs, Continentcl Moulding olso mokes fromes, mouldings qnd sliding pocket fromes.

FIRST CALL HOBBS WALL

Wolter J. Arling Elected New N-AWLA President

Walter J. Arling, Cincinnati, Ohio, has been elected president of the National-American W'holesale Lumber Association. His election was announced by the N-AWLA board of directors after Charles E. Clay, Jr., Inglewood, California, submitted his resig' nation due to the demands of his business.

Arling is president of his own wholesale lumber firm, Arling Lumber Company, Cincinnati. A native of Cincinnati, he started in the lumber business there in 1922 and founded the Arling' Funch Lumber Company in 1925. He has operated under his own name for the past two years. Truly a family organization, Arling has a daughter, Claral and two sons, Roger and Paul, associated with him in the business. The Arlings also have another son and a married daughter.

Upon hearing of his election, Arling said, "It is a sincere pleasure to serve as president of National-American. This organi' zation has made effective contributions to the welfare of the lum' ber industry as a whole and to wholesalers in particular. I am looking forward to working with the other officers and stafi in the coming year."

Arling has been a member of N-AWLA's board of directors since 1936 and last year was chairman of its regional meeting committee.

National-American, now in its Tlst year, is an organization of more than 350 lumber wholesalers in tlle United States. Its pur' pose is to promote more efrcicnt distribution and rnarketing of lumber products.

Lumber Stress-Roled by Mochine Mqkes Bow

One of the big stories of 1963 in the lumber industry was the arrival of mechanical stress-rating.

This brand new process in the nation's oldest industry predetermines stress ratings of lumber for structural uses. It is done by machine on the sawmill production line. As the material passes through the machine and is tested, the machine itself automatically stamps it for the rating in which it belongs.

Machines cannot identify species nor do they judge appearance; their one function is to stress'rate. This will make many more U.S. lumber species available for structural uses of various kinds including the rapidly growing trussed rafter field. Eleven species are commercially produced in the Western Pine region alone, and six or seven of them have been stress-graded heretofore only on a limited basis.

With precision-rated material thus made widely available, archi' tects, specifying engineers and builders will find it easier to pin' point design with greatest accuracy of material performance. Indications are that pre-tested lumber will be available in the larger building markets shortly and on a full-scale basis within a matter of several months. Already some shipments have been made.

Some of the first building standards administrative grouPs to recognize the system include the Southern Building Code Congress, International Conference of Building Officials and City of Los Angeles building department.

Early in May came recognition by the Federal Housing Ad' ministration and the American Lumber Standards Committee. The FHA issued an architectural bulletin No. 1930, dated May l, 1963, including span tables for use of full lumber values as determined by mechanical stress-rating. The span tables and table of allowable stresses are applicable to the species that the Western Pine Association is authorized to grade and mark.

Meanwhile, Western Pine had published and incorporated in its book of Standard Grading Rules a rule covering the new system and announcing it as "an alternative method of stress'rating lumber under current grading rules of this association." Provi'

sions of the rule require that lumber stress-rated by machine must be marked by the machine, the stamp to show the Association trade mark, mill number or name, species and stress rating. An accompanying table of allowable stresses has a range of nine levels. The system will be under quality control and supervision of the Western Pine grade inspection service, same as in the past, and checking of machine settings will be done by association inspectors. If and when other lumber associations adopt the system they would assume the same inspection responsibilities.

Art Hood Authors New Text

The Lumber Merchants Association of Northern California has announced publication of a new analytical report and procedure manual for lumber and building products merchants entitled 'oThe Mathematics of Net Profit Control."

Written and compiled by Arthur A. Hood, former Editor, American Lumbermen and currently Director of the Building Industry Educational Institute. this text enables a dealer to establish a satisfactory net profit goal for the fiscal year and keep it under control daily, weekly and monthly throughout the year.

It will aid the dealer who wishes to switch from unprofitable to profit making operation without prolonged and costly experimentation.

The manual is unique in that it deals with dollars primarily and percentage secondarily. It traces each dollar of profit to its varied sources and sets up a series of signals when profits become jeopardized from varied causes.

It is based on case studies of a number of highly profitable operations and includes a facsimile budeet of a dealer who translated a net loss to a handsome profit in a period of less than two years.

Controls are set up in the text for sales dollars, expense dollars, investment dollars and gross profit dollars and step by step procedures are established to facilitate a monthly review of all factors pertaining to the net profit picture.

A factual background is provided for pertinent management decisions and indicated actions are suggested for given sets of circumstances and emergencies.

A gratifying feature of the book is its simplicity. Accounting details may be readily handled by competent lumber yard bookkeepers and all suggested operating procedures are itemized and sequenced for ease of understanding and application.

The profit making procedures suggested are applicable to any type of dealer operation from the exclusively contractor supply yard to the across-the-board dealer who operates a complete building material service center.

The text contains material for the dealer who is plagued by cut-price competition from direct sellers, cash and carry operators, itinerant truckers, etc.

This is the latest intensive study Mr. Hood has prepared for lumber yard management and is considered the most mature and significant of all his efiorts to help dealers.

The manual is available from the Lumber Merchants Association of Northern California, 1255 Post Street" San Francisco. at a price of $20.00 per copy. The price includes mail consultation with the author on its subject matter.

MOBILE HOMES-TRAVEL TRAILERS. In 1962 shipments of mobile homes and Travel Trailers totaled 171,700 represent. ing-or the equivalent of-11.8 per cent of private housing starts, and well up from the 196I mobile home and Travel Trailer starts of 130,700.

Source-U.5. Departm.ent ol Cornnterce, B & DA oConstructinn Reoied February 1963.

I'IOME IA/IPROVEMENT PROJECTS

(Continued, lrom Page 4) said o'I think so" and 23/a were "not sure." Finally, the families were asked: ooln which types of stores selling do-ityoursel{ materials do you prefer to shop?"

They rated the stores according to preference in this sequence: l. Hardware Stores, 2. Lumber Yards, 3. Discount Stores, 4. Variety Stores, 5. Building Supply Stores, 6. Department Stores, 7. Paint and Wallpaper Stores, 8. Auto Supply Stores, 9. Drug Stores, 10. Supermarkets, 11. Hobby Suppiy Stores, 12. Stationery and Office Supply Stores, 13. Landscape and Garden Supply Stores, 14. Gift Shops, 15. Sporting Goods Stores, 16. Furniture Stores.

Abouf Those lnlerviewed

The interviewees were families in all 50 states, including 824 cities and towns, which consisted of a husband, a wife and one or more children. Their family incomes ranged from $4,140 to $10,320 annuafly and approximately 62% were owners o{ their homes while the remainine 38Jb were rentpayers.

The families were interviewed through mail questionnaires and joint husbandwife responses were obtained. A total of 32,613 questionnaires were mailed and only the 23,726 returned and answered

completely were tabulated. Of these, only the 94/o or 22,308 which bore "y"r" answers to the first question were included in the study.

Proposed Conclusions

The majority of families in the nation, both homeowners and rentpayers, would undertake more do-it-yourself projects and increase their purchases of materials for the projects if manufacturers and retailers helped them gain better results and greater savings.

Most {amilies want help in understanding do-it-yourself techniques, the best ways to use products and the best products to use in particular projects. They also want to save time and effort-as well as money -in shopping for the materials and in using them.

A significant disclosure in the study is that more families would undertake additional do-it-yourself projects if they could look forward to better results than if they could simply save more money. This indicates they have a greater interest in the appearance and function of their handiwork than in the cost.

However, the study shows that cost is a factor in their thinking and they want reasonable prices. fair pricing practices, an opportunity to shop for the best buys and help in avoiding overspending.

In general, the findings indicate that

most families today feel there are many ways manufacturers and retailers can help make do-it-yourselfism more rewarding and. thus. more desirable for them.

The study was made as part of the continuing research program of the Panelboard Company to assist manufacturers and retailers in all segments of the industry serving the do-it-yourself market to better understand the thinking of consumers.

Copies of the complete study may be obtained without charge by writing the Panelboard Manufacturing Company, Inc., 222 Pacific Street, Newark 14, New Jersey. Panelboard operates plants there and in Los Angeles, California.

Bob Millikon lo New Post

Robert "Bob" Millikan has been named purchasing agent for Gamerston & Green Lumber Company, according to president Harry Gamerston. Millikan, who took over his new post July l, will be in charge of all so{twood lumber procurement. John Gamerston continues in charge of all plywood purchases.

Millikan's new position follows several years with Gamerston & Green's plywood department. Prior to joining G&G he was purchasing agent for Broadview Lumber Company, both at Carthage, Mississippi, and the firm's Portland buyine office.

Record Number At Reville

With the full count in from Castlewood Country Club, Oakland Hoo-Hoo Club 39 can congratulate itself on reversing the current trend of decreasing attendance at Hoo-Hoo and other association meetings and conventions.

Nearly 400 northern and southern California lumbermen attended the 3lst Annual Reveille at Castlewood on May 17, a record attendance for the Reveille in recent years. More than 125 lumbermen made a day out of it by participating in either the Dubs Tournament or the Reveille Tournament, both of which were played ofi on Castlewood's excellent Lower Course.

It is quite apparent that the good treatment accorded Club 39 by the management of Castlewood Country Club will continue to pay off with increased attendance at future Reveille events, the aim of Club 39 officers and directors being the all time attendance record oI 625 set some six or seven years ago.

The big Reveille-Dubs Tournament was chairmanned by Jack Crane and Bob Macfie who once again ran a smooth and professional tourney. The Perpetual Trophy now graces the desk of Tom Jacobsen of Sun Valley Lumber Co. who came home with a low net of 67 strokes; the low gross trophy went to CBS's Sam Eggers who shot an excellent 74 round, just two strokes over par for the course,

In the Dubs Division, the first flight winners were Fred Ziese, Joe Marenco and Jim Carroll. Second flight winners were Roy Sjolund, Tom Gray and Bill Bonnelli, and in the third flight it was Bill Gilmore, Ralph Meyer and Bud Carroll in the usual order.

(Contirured on Page 50)

TOP ROW Left' A cast of nearly 400 characters attended the 3lst Reveille, some of whom we'll try to bring you in "living colot"-Paul Gaboury here intently taking mental notes. Oakland's soon-to-be prexy, Bob Bieleck and friend. Golf tournament cechairmen Jack Crane and Bob Macfie, the deadpan boys from Ulcer Gulch. Right, John Skov and Ev Lewis with pretty entertainer Sherry Statens, direct from Chicago's Playboy Club.

SEC0ND ROW Left: Erwin Marcos and Ralph Hill, kingpins of Hill Lumber; Tom Clark of Chenowith Lumber in center. Next, Mulford Lumber's Bieleck, Jack Koepf, Milt Cook, lohn Lowe and Lafayette retailer Bruce Jacobsen. Right, Al Vodian, Ra|ph Bacon and Ralph Meyer of Strable Lumber, and Jack Higgins of J. E. Higgins Lumber.

THIRD ROW !eft: Gil Sissons of Fred C. Holmes Lumber and Rounds Lumber's Chuck Porro. (Center) Head table: Castro Valley retailer Ralph Boshion, Charlie Beacom, Earle Bender, Vic Roth and Reveille Chairman Frank Timmers, newly of Van Arsdale-Harris. Right, meanwhile, back at the cigarette stand, Wybro's Don White and Ed French about to make a "selection."

F0URTH ROW Left: Bill Ingram and Dick Merritt. Next, CBS boss Jack Favors, Aborigine Lumber's Bill Knitson and lvan Jeffries of lddco. Right, Paul Gaboury, Louie Larson and Knute Weidman.

FIFIH ROW Left: Hugh Vella of Christenson Lumber and Fred V. Holmes, retired head of the old Holmes Eureka Lumber Co. Next, Neil Thornley, Cupertino Lumber, Dick Tuffley, and Merl Tucker and Bill Gilmore, Sunnyvale Lumber, enjoying pre-show sunshine. Right, Bob Bonner, Roy Sjolund, Bill Freeland.

SIXTH ROW Left: Bill Lang, Shelley Smith of Ply-Pac, Modesto and Bob Dunn of Vincent Whitney. Bottom left: Frank Door, Diarnond-National's Frank Pennaluna and Larry Haley. Next, (outlined Bill Ghatham. Next, Loop Lumbe/s Art _Kelley. Bottom iight' -Minton Lumber's Lyle Schafer, John Barlow oJ ll{arm Springs Lumber, Vlally Hunter of Doors, inc., and Al Hipshman of M. S. Cowen Co.

Pfywood available in V8", 3/16", t/4" & 3/4" up to 4'x 10'

r TEAK O WALNUT T BIRCH O CHERRY r ROSEWOOD o ZEBRA o SEN r ELM o OAK . NARRA DAO

Plain Sliced, Eook ilorche4 Segucncc if{ofched Foce Vcneers; or Quortered Foce Veneers

All V-Grooved Woll Poneling Mis-motched. V-Grooves color toned. Either Unfinished or Prefin ished.

IMMEDIATE WEST COAST DELIVERY

Aborigine Lumber Co.

Al. Thrqsher Lumber Co.

Arcqtq Redwood Co.

J. H. Bqxter Co.

Beover Lumber Co.

Boldt-Beocom [umber Co,

Eonnell Lurnber Co.

Bonninglon Lumber Co.

Goliforniq Builders Supply

Callforniq tumber Soles

Col-Pocific Lumber Soles

Colifornio Plywood Co.

Corler Lumber Co.

Costro Volley Lumber Co.

I. D. Crdor Supply

Chcirn lurnbcr Co.

Chrirtenson Lumber Co.

Chos. 5, Dodge Wholesole lbr.

Chenoweth lumber Co.

Clinton Lumber Co. E Mfg.

Clinton llill & Mfg. Co.

These firms ond individuols sponsored the Annuol Reveille

T. M. Cobb Co.

Crone French Co.

F. fil. Crqwford Lumber Co., Inc.

C. B. S. Plywood Co.

Eqstshore Lumber t lllill Co

Empire Soles Co.

Evons Horbor Producls Co,

G. A. Lumber Co.

Gomerston E Green lumber Co.

Georgio Pociftc Corp.

Godord & Eell Inc.

Golden Gote Lumber Co.

G. R. Lumber Co.

Hordin Agency

J. W. Hondrlck Gc,

J. E. Higginr tumbcr Co.

Hill & llodon, Inc.

Hillview Lumber & Supply

Hill Wholesolc lumber & Supply

R. G. Hiscox lumber Co.

Hobb Wqll Lumber Co.

Hollow Tree Rcdwood Co.

Fred C. Holmes Lumber Co.

Hone Lumber qnd Supply Co.

ldoco llill & Lumber Co.

Inlerboy Lumber Co.

Inlernolionql Poper Co.

Long Bell Div.

John's Frome Shop

Robert P. Kilgore

Kinton Lumber Co.

Lomon Lumber Co.

Loop Lumber Co.

ilocBeoth Hqrdwood Co.

l. W, Mqrtinez Co.

llclrorc Lumbcr & Supply Co.

llolollo Forest Producfr Inc.

llulford Lumber Go.

Polco

Pqrcmino Lumber Co.

Peerless Lumber Co.

Rolqndo Lumber Co. Inc.

DOUBLE SERVICE

DOUBLE FACILITIES

Rounds Lumber Co.

fuwmill Soles Co.

Seryice Lumber Co,

Stockton Box Co.

Strqble Lumber Co.

Sun Volley Lumber

T. H. & F. Soles lnc.

Triongle Lwnber Co.

T.W.&J.

fwin City Lumber Co

Union Lumber Co.

Uniled Stqtes Plywood Corp.

Word & Knopp Wholesole Lunber

Weldwood 9frucfure6

Wendllng Nqlhon Co.

Wglcm Door & Sorh

Werlwood Ingrorn Co.

White Brothars lumber Co.

Wholesole Building Supply

Willils Redwood Preducls Co.

Woodside Lumber Co.

DOUBLE DEPENDABILITY

HARDWOOD DIVISION:

FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE FOR THE RETAITER

Att SPECIES AND ATt GRADES OF PACIFIC COAST SOFTWOODS PIUS SPECIALTIES

A FUII. TINE OF WESTERN RED CEDAR FROM BETTER MITLS

These ReveilleDubs golfers are, from left: George Cilker of Pine Cone Lumber, "Shu" Schuneman and Charlie Shamis. Next, Larry Dodge, Roger Schuyler, Ed French and Milt Cook. Next, Zook Todd, Harry Anthony, Mark Kelley of M&M Builder's Supply, and Dave 0lmstead of D&0 Millwork and Perpetual Trophy Winner Tom Jacobsen. Lost photo on right' John Polach, Placerville Lumber's Bob West, Lowell Hedding of Silvera Lumber, and Bill Johnson.

SERVING THE SOUTHWESTER,N RETAIL DEALER WITH CHOICE

OtD GROWTH REDWOOD

"Complete Inventory-all Sizes & Grodes, Green or DrY-for every PurPose"

horne of

RECORD REVEILTE

(Continu,ed, lrorn Page 47)

The longest drive went to Bob Hall who pounded out a 297 yarder, and closest to hole-in.one was won by Jaek Favors who inched one up just 9' from the cup.

The first nine positions in the Reveille Blind Handicap went to Harry Anthony, Mark Kelley, Will Fullaway, Ron Angell, Orvolle Bresee, Al Welle, Milt Cook, Bud Olsen and Ray Bourriague.

It's all over now, but the evening of fun and good fellowship still lingers on as a pleasant memory. Due to the warm day, most of the gang enjoyed their favorite cocktail on the terrace of the old Hearst estate. An excellent steak dinner followed this happy interlude, and then it was on with the "1963 Playboy Revue" starring a cast of Hoo-Hoo Playgirls and master of ceremonies Ben Wrigley.

Congratulations to Reveille chairman Frank Timmers and his hard working litter of cats which included Jack Koepf (finance), Earl Bender and Ralph Boshion (tickets), Vic Roth (entertainment), Jack Crane and Bob Macfie (golf), John Pearson (publicity), Charlie Beacon (program), Bruce Jacobsen (banquet), Milt Cook (reservations), and Bob Bieleck (reception),.

NWMA Flush Door Producers Meet

RedwoodFencing

Sidings lnterior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARD _ FAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRA]LER- IO CAR S.P. SPUR TRACKADJACENT TOALL FREEV/AYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OFALL PRODUCTS

.

"There is no SUBSTITUTE forr EXPERIENCE!"

PACIFIC,MADISON TUMBER CO[IPANY

7ll7 Eosi Firestone Blvd. DOWNEY, Cdlif. SPruce 3-2292 P.O. Box 243 TOpoz t-67O1

"SERVICE is our poromount stock-in-trode"

The Flush Door manufacturers met in Chicago on June 3-4 for the Spring Meeting of the Hardwood Door Division of the National Woodwork Manufacturers Association. Marketing trends were explored with the emphasis placed on latest development in new types of distribution channels, new markets, and new methods of gaining product acceptance. Another highlight of the meeting was a panel discussion on the subject of "What's New" in woodworking machinery. Representatives on the panel were Messrs. C. E. Everly, Mohawk Flush Doors, Inc.; C. R. Johnson, MereenJohnson Machine Company; G. A. Johnson, Mattison Machine Works; H. A. Joseph, Handy Manufacturing Company and B. E. Perkins, Perkins Door Company.

Additional topics included: Packaging of Pre-finished doors, presented by R. Hauck, Bemis Bro. Bag Company and T. Muldoon, National Fiber Box Association; Core material, labor matters, the NLMA UNICOM Method of Construction; and new association projects and activities.

Joe Hall, vice presidCnt, with Sandy MacDonald, president of 0wens-Parks Lumber Company, inspect anival in L.A. of the largest one-car shipment of lumber on record. The car contained 75,438' of studs with a net weight of 168,200 lbs. and was shipped from Georgia-Pacific lumber division at Arcata, Calif. Bob Heberle, manager of the Southern California lumber division for Georgia-Prcific, booked the shipment.

Our only franchise is Your confidence in us

Most franchises involve an obligation as well as a privilege. We owe no obligation to any mill to push its products. Our obligation is to you; to know the building materials market as though we invented it . to know the building problems you face in Southern California and to provide the finest materials available for your selection. That takes independ,ence and, brotler, we've got it! It's at your service...efficiently!

Time-satsing seroice on:

The best in softwood and, harduood, Plywooih . . Fornrica Monkeypoil Plywooil . . Masonite Branil Hardboard.

955

MAdison 7-0057

Member of National Plywood Distributors Association

Brooks- Dodge Expansion

Brooks-Lodge Lumbcr Company was exactly four years old last month.

To cornmemorate this auspicious occa' slon the wholesale lumber firm moved to spacious new quarters at 7115 Telegraph Road, Los Angeles 22, CaliI. The new of' fice facility is adjacent to the Santa Ana Freeway and just minutes from downtown

or the greater eastside industrial area.

o'I want to emphasize that we do a direct shipment business and have located on 'Lumber Row' purely. for convenience," said Jeff Brooks, general manager of the concern. o'We do not intend to make available our yard facilities for LCL shipments," he continued.

Brooks-Dodge offers a complete service to wholesale lumber yards, industrial users of Pacific Coast lumber and dealer shipments on a direct basis. The firm specializes in redwood, pine, rvhite fir, douglas fir and all other western species of softwoods. 'oWe have been able to build our business

through constant service to our customers, quality shipments and reliable mill connections," said Jefi Brooks.

G. N. "Jerry" Dodge, of Nevada City, is the chief executive of Brooks-Dodge and C. W. "Jefl" Brooks is general manager and admrnistrative director of the firm. Both men have been identified in the lumber production and distribution business in the west for mgny years. Jeff ltas grown with the area (o, the past 20 years and is widely known.

Bob Turner, who has been in wholesale lumber distribution in southern California (Continued, on Page 90)

PAUL SAYS: are here to serve you in the most complete manner. Our alert staff will attend to and anticipate all your building material Paul Sink has been general manager of Mason Supplies for 19 years and sees continued industry growth.

Seated in the new offices at Brooks-Dodge Lumber's new location are the company namesakes, G, N. l'Jenyl'Dodge and-.C.-W.."Jelfll Brooks. Center: office gals Bernadine Storm and Virginia McFadden, in background. are "Frosty" Foster, Dick Bowler, "leny" Dodge and "Jeff" .Brooks. 'Right: (L-R) Bob Turner, Sssistant manager, Foster and Al Wilson of sales. Elmer Lewis, salesman for the Sacramento to Fresno area missed out on the camera session.

On the surface they look iust fine. Might even last two or three years. Or they could pop off the wall minutes after they're installed. Call it what you will we call it torque tension pop-off' Most customers call it "inferior'" We don't sell it' Never have' Globe's paneling is hardwood, f ront and back. No buckle. No sway' We could sell the other stuff. We'd make money, too. We'd rather make friends. You will too. Call Globe. Order from the largest inventory in the West.

Specify Glo-Wood HARDWOOD PLYWOOD' Glo'Wall V-GROOVED PANELS Glo'Board HARDBOARD ' Glo'Tone PREFINISHED PANELING ' BARRETT (Seal 'Back)CEILING TILE

GLOBE I NTERNATIONAL

Concenlrotion By Lumber Industry Seen

A shifting, more concentrated lumber industry in thq .fuJule may leave Jo*" ."ot ornic and social problem areas behind in California's Sierra forest areas' says Dr. John A' Zivnuska, Uni' versitv of California forest economist.

Zivnuska told the Technical Advisory Committee of the University's Forest Products Laboratory that a study by the UC. School of Forestry shows a shifting of the mills from the mountains into the Sacramento Valley and at the same time a move toward larger units. Such movement of the mills, he remarked, could eliminate the industrial base of some mountain communities'

The University forester said the shift in the wood industry is more evident in the pine than redwood areas.

The School of Foiestry project, he explained, is being done under the S,tate Departtrr"rl oi Finance. University researchers are aiding in a study of the problems and prospects of -economic growth in"california up to 19?0 and 1980. In the area of forestry, Ziurrurk" said, the .erea.ch team will estimate the volume of standing timber and timber use. The researchers will project the level of'timber cut in each area of the state, and on public and private holdings, large and small.

Froir'studles of these estimates and recent history of the industry, the foresters will attempt to forecast where the state's wood processing will be done in the future.

Georgio-Pocific Buys Fordyce Lumber

Georgia-Pacific Corp. said it has acquired all the stock of Fordyce Limber Co. of i'ordyce, Ark.o under terms of a previously announced tender offer of $400 a share.

Robert B. Pamplin, Georgia-Pacific president, said $110 of the per-share purchase price was paid earlier at the closing of-the irar,su"tion. A payment of $180 will be made for each Fordyce share next year and the balance will be paid in 1965'

Georeia-Pacific used cash on hand to make the initial payment; internally generated funds also will be used in subsequent pay' ments, Mr. Pamplin said.

The bulk of Fordvce's 51,818 shares outstanding had been helil by three families. The Crosset family, it was understo-od, held a\/o of the stock and the Gates and Watzek family together held a 4l/o interest. Georgia-Pacific acquired an option on- the Crosset Lumber Co., another Arkansas concern' {or $I25 million' Fordyce lumber owns about t60,000 acres o{ Southern pine a.rd hardwood timberland within 100 miles of Georgia-Pacific's Crosset division.

Georgia-Pacific said it plans to build a pine plywood plant at Fordyce. The plant, with an annual capacity of 90 million square feet of plywood, is scheduled to be in operation by year'end'

Wlo Soronite Sb,y : Br J."I bionnn '

Ain'f Losl o Howg

The preacher was making the rounds of his new parish in the Ozarksf and he stopped with one family who lived in a one'room shack, with a big pig pen built right up against the side of the log ho.rs". H" took it upo" t imsetf to expostulate with the man about this serious situation. He said:

"Don't you know you shouldn't have your pig pen right -up against your horrse, or even right close to your house, for that matter. It isn't healthy."

ooParsonrt' said thl mountaineer, studiously, t'You must be wrong about that. Why, we ain't lost a hawg in five years"'

Venice Blvd. ' Los Angeles

' UP

'

SIMMONS HARDWOODS...

for every purpose

a a a a

oll species of fine cobinet woods wholesole only quolity products efficient service fost delivery to oll poinfs in southern colifornio

Representing:

't M.ool.tAtD CEDAR PRoDucTs, LTD. * IAMFoRD CEDAR, [TD. * rumac LUMBER co., rNc.

Vholesale Only * TRUCK & TRATIER * RArr r.c.r.

Simmons Hordwood Lumber Co. ' SPruce 3-1910 8725 cleto street, downey, cqlifornio, p. o. box 489

i,8,,, Hil: l*,.

CUSTOM

new worehouse focilities for complete

SATES & SERVICE of moior lines of woodworking mochinery for the remonufocturing trode

WE ALSO HAVE USED MACHINERY

CALEN DAR

JUtY

Imported Hardwood Assn.-July 2, Monthly Business Luncheon, Gino's Restaurant, Front & Clay Streets, San Francisco.

'West Coast Wood Tank Association-July 11-12, membership meeting, Bayshore fnn, Vancouver, B. C., host company Vancouver Pipe & Tank, Ltd.

Dubs, Ltd.-July 19, Election Tournament, Orinda Country Club, Orinda, Brian Bonnington host.

Los Angeles IIoo-Hoo ffz-July 21, Luau at the ,,Reef,' in Long Beach.

Yalley Hoo-Hoo-Ette Club 6-July 23, Summer fun night at Schlitz Brewery, Van Nuys. Bufret dinner and entertainment.

Black Bart Hoo-Hoo $181-July 26. Big annual party and barbeque at Bill Moores, Ukiah, Calif.

AUGUST

Los Angeles Hoo-Hoo f2-August 15. Clambake and stag party at Ports of Call, San Pedro.

Americon Hordboqrd Assn.'s Son Froncisco Meet

TRI.STATE MACHINERY OF CALIFORNIA, INC.

2820 tEONrS BIVD. tOS ANGETES 58, CAUF. P.O. BOX 58668 PHONE 583-9977

QUALITY it the main insredient in all SECURITY PAINTS

CaIl or write for catalog with prices & color chart

Toke Security's Plostic Spor, for exomple; it's quickdrying ond completely colorless-will not discolor or turn white. Teom it up with Security's other fine products such os Kop-R-Kure, Redwood Finish, or Quick-Drying Seoler.

CO.

A decision to reinstitute its previously successful plus Values program was reached by the American Hardboard Association at its semi-annual meeting in San Francisco.

The original campaign, emphasized those Plus Values which the association feels imported hardboards cannot supply: research and development of new decorative hardboarcls, consistent quality, dependable deliveries, technical assistance, sales aids, and other factors, including customer confidence in well-known American brand names,

The revived promotional program will be cleveloped on a regional basis at the outset, and will subsequently include new materials for overall distribution to dealers, builders and industrial users of hardboard.

As part of the Plus Values campaign, Paul B. Shoemaker, AHA president, announced. the Association will produce a trailer for its current motion picture, "Time of Change." This trailer will be used by member companies at sales meetings to bring the Plus Values story to dealers, builders and industrial users.

Donald Linville, executive secretary, reported at the meeting that the Association's motion picture, "Time of Change," in the first 4 months of this year had been booked 464 times, for 887 showings before an estimated audience of 31,418 high school and college students and civic and service organization members. In addition" there were 35 television showings to an estimated audience of 1,35?,000 vicwers.

In addition to the reinstitution of the Plus Values program, Franck reported thd the committee developed plans for an expanded consumer public relations program to start later this year. It will include the expanded use of run of the press color and duotone illustrations in newspapers of hardboard applications and hardboard products. Through the use of this rnedia, the Association will be able to reach a potential 92 per cent of the households in the United States.

The Association is also planning the deveiopment of an educational information program at high school and college level to complement the distribution of "Time of Change." The American Industrial Arts Association of the National Education Association in August rvill distribute 8,500 copies of the AHA educators, junior high school instructors and student teachers. A second mailing of AHA educational materials will be made next January.

FORESTRY POST

(Conthrued, lrom Page 8) the Universe to advise all members how to get the various posts started.

TO ALL HOO.HOO MEMBERS:

I do not want specifically to advise the local clubs of Hoo-Hoo how to establish the specialty program, "FORESTRY AND WOOD PRODUCTS EXPLORTNG POSTS." Contact your local Empire Council on how to form these posts. You will find them willing and able to assist you in every way possible.

Here are a few Do's and Don'ts which should be noted:

"DO"

Do seek out the top people in school and sponsor organizations. Their support is essential.

Do recruit quality men for Explorer Committees.

Do start small with a car,efully selected nucleus of able, interested boys to insure sound, successful development of a Special lnterest Explorer unit. Preferably 16-24 t..b-oys.

Do remember that Special lnterest Exploring is a unit activity and derives its strength from that unit. Let Council- or District-wide activities evolve naturally.

Do concentrate initially on special interest activities only. The more balanced program will grow of its own accord.

Do let the boys create their own post positions and titles that best reflect tlle specialty. For example, the top position in a Science Post is "Chief Engineer."

*DON'7"

Don't refer to the program as 'oexplorer scouting." Call it ooexploring."

Don't specify that the boys must have uniforms. This is optional.

Don't shorlcut the organizational steps. They have been tried and proven.

ONE LAST "DO"-Feel free to consult your local Empire Council with any questions on Special Interest Exploring.

Haraey W. KoIl,46O16 Chairman

Poul Sporso to Hecd Hollow Tree Redwood Soles

Hollow Tree Redwood Company, Ukiah,, California, has announced the appointment of Paul H. Sparso as salesmanager. He assumes his new duties with Hollow Tree after having served on the sales stafi of The Pacific Lumber Company at its Chicago ofrce. Sparso is a graduate of the Danish Forestry College in Denmark, and formerly owned and operated his own wholesale business in Medford, Oregon.

.

WCIA Establishes H. V. Simpson College Awards

An annual scholarship competition for high school seniors, to be known as the H. V. Simpson College Awards, honoring the late industry leader, has been announced.

The board of directors of the West Coast Lumbermen's Association voted to estabIish the scholarship to perpetuate the memory of the man who gave four decades of leadership to the forests products industry, the last seventeen as executive vice president of the association.

A sum of $I,000, said G. C. Edgett, executive vice president of WCLA, will be made available annually for the awards. The competition is open to all seniors in high schools in the Douglas fir region of western Oregon and western Washington and northern California.

o"lVe will announce the subject of the annual essay contest during National Forest Products Week each year in October," Edgett reported. "A competition board shall each year select the essay subject which will deal with some aspect of lumber merchandising or promotion, forest canservation or similar theme. Esaays will also be judged by a board."

"Scholarship funds," said Edgett, 'oare intended to apply against college tuition at the colleee selected bv the winners.

. WESTERN HARDWOODS

For residential or commercial, the richo natural beauty of these distin' guished woods is ever-popular. Have your wholesale distributor contact uE about these and many other handsome hardwood varieties.

AFTGATA IIEEDWOOD COrY|PANY

the appointment of Fir & Pine Lumber Company, of Burbank,California, as stocking distributor of ARC0

Quality Certified Kiln Dried Redwood finish and pattern.

Fir & Pine LumberCompany will be a convenient source for LCL shipment of your every Kiln Dried Redwood requirement.

FI-3 ATVD PINE r.at!4EtERCOryIPANT:T

20 EAST ALAMEDA AVE., BURBANK

Vlctoria 9-3109

THornwall 2-2158

Arizono Retoil Lumber ond Builder's Supply Associotion's Annuol Convention

Why our industry should expect good business during the next several years and some of the pitfalls that will accompany them highlighted Les Everitt's speech to the Arizona Retail Lumber and Builders' Supply Association's annual convention. It was held in Phoenix, May 9-10-ll.

President Larry Hamman called on James C. O'Malley to introduce Everitt. Both are past presidents of National Lumber and Building Material Dealers Association.

The convention featured a number of panel discussions dealing with industry problems and applicable solutions.

A number of well-known industry figures spoke at the convention as well as some faculty members from Arizona State University, where the Wood Promotion Committee has set up a program.

It wasn't all business though by any means. There was golf on the tricky Mountain Shadows course. Thursday evening close to 200 attended the pool side buffet, and on Saturday evening 357 attended the annual banquet.

It was asreed that the'64 convention would be held at Flaestaf{.

[.A. Hoo-Hoo #2 Holds June Golf Tournomenf

43 golfers entered the tournament at Palos Verdes Country Club June 14th and more than 60 Black Cats stayed to take in the entertainrnent arranged by Lee Kramer, entertainment chairman of club activities.

Show time lasted more than two hours when Baby Dolls Lurea, Carol and Jeri started their performance at cocktail hour and continued on into the late eveninq with the 'oPeek-A-Boo Bikini" modeling of bathing suits for l9?b. A fine evening was arranged by the committee and the o'Fashion Show" was a big success.

Winners of the golf tournament included Joe Petrash with low gross; Bob Merritt, low net; Joe Frabutt, low guest and Henry Geiss the best mountain goat. In the first flite Jim Jackson placed first low net and Fred Smith came in 2nd. Second flite Ed Hughes was first and Harold Cole 2nd. The 3rd flite was won by Bob Merritt.

All action is pointed to the BIG Luau at the Reef Sunday, July 2lst. Everybody is going native and members of L.A. HooHoo Club 2 are urged to bring the family and set this day aside for fun and frolic.

Leslie Everitt, speaking to the annual convention of the Arizona Retail Lumber and Builder's Supply Asscciation. 0thers at the head table are (L-R) James G. 0'Malley, past president of the National, Rev. Ronan Morrisvoe, 0.F.M., Everitt, G. R. Micharlo, secretary-manager, Ross D. Blakley, Phoenix City councilman, and Dale Grabe, vice-president.

Frqnk Timmers Joins Von Arsdole-Horris

Ted Nell, general manager of Van Ars. dale-Harris Lumber Co., pioneer San Francisco wholesale softwood dealers since IBBB, has announced the addition of Frank Timmers to Van Arsdale's growing sales force. He ,will be working with Dick Hogan and Fred Oliver who have been ably servicing the Greater Bay Area trade for many years.

ment and later in its mill operation before joining Strable Lumber Company in 1949. His experience with Strable not only gained him a wide circle of friends in the northern California industry, but it also gave him solid experience in merchandising the softwood products Van Arsdale is noted for in the industry.

Besides the well-known items of clear heart redwood and clear Douglas fir (timbers, wide widths and vertical grain), the firm also stocks a wide variety of ponderosa and sugar pines, western red cedar, Port Orford and Alaska yellow cedar, sitka spruce, hemlock, laminated inland red cedar 3" and.4" roof decking, and laminated Douglas firm beams up to 36' in length.

Frank is the immediate past president of Oakland Hoo-Hoo Club 39 and was general chairman of last May's very successful Reveille which was attended by nearly 400 northern California lumbermen at Castlewood Country Club in Pleasanton.

For Technicol lnfo

Metal Peg-Board fixtures fit the holes to hold a variety of decorative or storage items. For a copy, write the Home Service Bureau, Masonite Corporation, 29 North Wacker Drive, Chicago 6, Ill.

Timmers brings to Van Arsdale-Harris an extensive background in lumber. A graduate of the U. C. School of Forestry, he worked for the McCloud River Lumber Co., both in the company's forestry depart-

A technical bulletin, A-271, gives installation data on Masonite Presto Peg-Board, a prefinished, quarter-inch hardboard panel with perforations in tic.tac-toe design against an overall "tracery" design. The product is designed for beauty, function and easy maintenance by damp-wiping.

specializing in potted plants, and lives with his wife, Ann, in Lincoln.

FRANK TIMMERS

Diamond National Corporation has promoted James Prasek to manager of the company's Lincoln store, replacing Paul Guarcello who has been transferred to Fair 0akland. Prasek first came to work for Diamond in 1952 at the company's old North Sacramento store and has held a variety of jobs from lumber stacker to credit manager during his ll years of employment with the company. He is a gardener,

Gomfort @ r.ono-y

a Jh_.- Hollyrvood Jr. ltvim p.mlt morao S"* lu-ytng . S.rh, Scren rnd llght In kltchan and srtvlca pffihaa. Stom Doari ltollyuood JB rE .ll 3

a GlYa dqgurta Glsy v.ntil.Uon. combincd Into I du.

a In3act tlght, ruat pmt scrGana. o s.Yo3 on hardwrrc' h.nting rnd

a srh ct; m.y bc cteanrd wtth c|.4 a $l*"a; lxp.n3tyr lcptaffimtg

Gonvenience ' ?i'fi1,i$T"mJl5"lflffi"jl

a t{o mm datddng around r ruJ - ' LHws lvrllrblc -flw 3P'e s'hldl 13 our Gxtrl door wtth .n ..ri;i'L'i ulullly lo3t In lltchrn or dky w.y.

. llnfl$: ""*"& ninly rc.cn doo* Gl pon"t or Flush hthlch lnvlta anbudcr. .- I Ho[n ood Ji Twln3 sin ru wur

O Actr !r rn rddldoml p.otacuon for .fioiGa of e oanat or-nusf ao? to houlrrltc. Shc matr.ovma rfth-out- hrmmlze wlih lny stt{e rrchttactura ald.n lhreugh.$3h oprnlnt wlthost o? Int rtor rlcatgn. unlcklnt th. dsr.

a Ftu* dooa aiaihblc ln philDDlna

a BurSl.rprcot A shdc touch of fn. Lurun, OrLntrl Ach (Scn) c Blrch. 8.r locti s3h. a P.nal doF .nll.blc ln Cna ody.

by ropdobh dcofers notioayido *

Unlocking of Hqrdwood Reserve Predicted

California's little-known hardwood lum' ber industry has a real potential, which can be unlocked by a combination of research and market development, advisors to the University of California Forest Products Laboratory were told at the most recent meeting.

Forest Products Specialist William A. Dost said he expects to spend a substantial portion of his time on development of a hardwood industry.

ooPotential users are not aware of California hardwood characteristics, and some producers need production help," he said.

Dost said there is a lack of trade channels that can bring users and producers of the state's hardwoods together.

Drying and shrinkage studies in the Forest Products Laboratory already have made a major contribution to the marketing of a two billion board-foot stand of tanoak in the north coastal area, Dr. Helmuth Resch told the advisory group. He said the Union Lumber Company at Fort Bragg, Mendocino county, using a drying method worked out in the University laboratory at Richmond, has gone into production of tanoak

boxcar flooring.

Resch said the process, which includes a low-temperature pre-drying before the lumber goes in the kiln, will bring the tanoak stock down from its original 90 to 95 per cent moisture to 10 per cent in four weeks. working out the drying method required establishing basic knowledge of shrinkage values in tanoak, the UC wood technologist said. The company, which helped in the drying study with funds and materials, mills the oak into tongue-and-groove pieces of varying length. These are assembled and doweled into larger boards.

California's tanoak will apparently yield as much number one common lumber as eastern black oak, and madrone may produce a considerably higher percentage, said Dean R. Prestemon, Forest Products Laboratory specialist.

Working with the Coombs Lumber Company at Garberville and State Division of Forestry, Prestemon brought in tanoak and madrone logs, milled them in the Universitv laboratory, graded them by standards of the National Hardwood Lumber Associaion. and checked them with records

on the lumber yields of eastern hardwoods. None of the eastern woods yielded as well as madrone, he told the advisory council members.

From number one tanoak logs he obtained 64 percent recovery in nurnber one common lumber or better, Prestemon reported. Number two logs yielded 3l percent and number three logs 22 percent.

With madrone, he said, the yields were 68 percent for number one logs, 55 percent for number two, and 37 percent for number three, in spite of the fact that comparatively small logs, averaging l6'inch diameter, were cut.

The UC forest products technician told the council the experimental cutting will be expanded to get better estimates on both tanoak and madrone, and other studies will be made with white oak.

IHPA Welcomes Horper, Robinson & Co. qs Associole Member

Eric W'agner, president of the Imported Hardwood Plywood Association, has extended a welcome hand to Harper, Robinson & Co., the rtewest associate member of the Imported Hardwood Plywood Association. R. C. Robinson, Jr., is vice-president of the customs brokerage and freight forwarding firm which is located at 545 Sansome Street, San Francisco.

Foresl Fire Donger Predicted

The Oregon State Forester has warned that the state could be headed this summer for one of the worst periods of forest fires in its history.

The forests are filled with huge quantiites of ooslash," the debris from last October's storm, according to Dwight Phipps. In many areas it is 15 to 20 feet deep, and this debris is o'a tinderbox, highly resistant to any sort of fire control."

"All tl-ris points toward a fire potential of slash during the coming summer and subsequent fire seasons such as the forest protection forces of Oregon have never known," Phipps declared. (A f963 forest fire conflagration potential for California of 6 to 100 times more serious than experienced in the 1930s has been predicted at meetings of the California Fire Prevention Committee in Los Angeles.)

"No single storm in recorded history ever did as much damage to forests anywlere in the United States," Phipps said. He estimated that the Columbus Day storm and +ubsequent fall and winter blows have extensively damaged or blown down $270 million worth of tiniber in Oregon and Washington-nearly as much as the total anrrual harvest of the two states combined.

Forest landowners and logging operators .rre exerting a tremendous efiort to salvage the ll billion board feet of timber blowdown, Phipps sar'd. On state owned areas, it is expected that 70 per cent will have been salvaged by the end of this year, and another 20 per cent by 1964.

Nevertheless, Phipps warned, an enormous acreage of remaining slash will present a problem this fire season and for some years hence. In order to provide maximum protection, forest protection forces in high hazard areas are being increased. Plans for aerial attack are being perfected and trained fire control people will be on the alert to head up the attack if fire does come in. Travel in high hazard slash areas will be limited during the fire season.

On the same panel was Royce Cornelius, managing forester of the Weyerhauser Company, who described forest protection on private lands.

The key to this protection, he said, is cooperation between all public and private interests in prevention measures and in "immediate action on any woods fire."

"During the critieal fire season, the difference between a big and a small forest fire is effective control action within five minutes or less." Cornelius said.

L.A. Home Show "Best Ever," Exhibitors Soy

Los Angeles Home Show and building industry executives today are looking forward to the 1964 edition of the multi-million dollar building exposition at the Spods Arena foilowing the successful conclusion of the annual show. Exhibitors enthusiastically proclaimed this year's show the "best ever" from a standpoint of crowds and sales volume.

Carl F. Kraatz, Home Show executive director, said a total of 264,838 people visited the show during its ll-day run. This, he said is a 20/o gain over last year and attendance topped any similar show in the nation this year.

Kraatz revealed yesterday that the 1963 Horne Show had 26/o more individual exhibitors taking 36/o more space than in any previous exposition. "Our attendance set a national record for the year," he said. "And it channeled millions of dollars into the Southern California economy plus millions more on a national level."

Both national and Iocal manufacturers and builders exhibiting at the Home Show expressed great satisfaction with this year's crowds plus sales volume.

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAUTY IS AGED-IN-TI{E-WOOD:

Manufactured by:

Sales Agents:

Representabhtc:

BRITISH G(ILUMBIA FOREST PR|tllUCTS TII{IIEII vAl{couvEn, B.c.

Bt0EDEt & P0WELI RIVER, 1T0., YAIIGOUYER, B.C.

wtruTs REDwooD

(Continued, lront Page 6)

FOR MORE PICTURES SEE OPPOSITE

Since the days the headrig bit into the first log, Willits Redwood has shipped over 300,000,000 feet of redwood lumber. The company specializes in redwood only: its fir logs are sold to local fir producers. The plant presently covers some 40 acres, employs 150 people, and keeps 8,000,000 bf. on sticks in its dry yard at all times.

Annual production is now running 22,000,000 bf. of redwood, all of which is graded under California Redwood Association rules. Right from the beginning the management recognized the importance of association affiliation, so Willits Redwood has been an active member of CRA since the business first started. Russell Ells is a past president of CRA, and Leo Hulett, vice-president in charge of sales, is a past chairman and present member of the CRA promotion committee.

Mixed loads are no problem with this operation; in fact, the company is geared so special attention can be given to each order. Willits Redwood rnanufactures all sizes and siding patterns, certified KD finish, timbers up to 12" x 12" x 24', redwood lath, sawn stakes, and air dried & green commons.

Additional services include water repellent treatment, pre-priming and paper wrapping.

And Willits Redwood must be a pretty good place to work too. Of the 150 people the company employs, 95 of them have worked for the company seven years or longer-I5 of them since the company's inception.

lI,l/t//ta.m R ,tr Co*pontr

-

WOOD PRODUCTS STAR

r (Continu,ed' lrorn Page 14)

these homes feature low maintenance, attractive roomy designs, underground utilities, wide streets, beautiful landscaping and a secluded entrance road which discourages - through traffic. These homes are ideal for the busy executive who finds it necessary to travel extensively and wants to be close to his office and transportation facilities when

1 at home. According to Vincent, "He can

close the door and go away without con-

cern for maintenance or special precautions against would-be intruders".

The second phase of the Aljiru development is just starting construction. Willow Hills North will include 56 homes in the $50,000 to $90,000 range and is the prelude to a walled city in the sky which will have 650 residences ranging in price from $90,000 to $300,000. This community will . have all the advantages of luxurious country estate living within 5 minutes of downtown Hollywood. A whole mountain top is being moved to create the exclusive panoramic view sites which will be completely surrounded by a wall. Entrance will be allowed through attended gates only. It is by far the most ambitious luxury hillside housing development of its kind any place in the world.

These exciting building activities are a lumber man's dream. Manv of the home

and Brokers

& LUMBER

designs include the use of wood on both exteriors and interiors, as well as in basic construction.

Several of the elevations feature dra. matic entrance courts and unique highlight areas where various types of exterior siding is used to achieve the desired effects.

Wood paneling is often carried from the outside entrance into hallways and in some designs picks up again on den or living room walls.

According to the dealer supplying all the lumber products for Hollywood Oasis, "This type of development happens once in a

0ne.of the.products supplied for several elevations at Hollywood 0asis was Lam-Loc Pecky Cedar. It was used on both exteriors and interiors of several models. lts -unusual durability and low maintenance characteristics were important considerations in carrying out the basic concdpt of the development.

lifetime. It has given us a chance to supply quality products and demonstrate the many ways wood can be used to create beautiful and varied efiects. A program of this scope is a real challenge as well as a very gratifying experience".

Phil Reinmuth Advqnces

J. P. (Phil) Reinmuth, general lumber production manager of Potlatch Forests, Inc., has been named vice-president of Wood Briquettes, Inc., according to Leonard K. Floan, vice-president and general manager of the Woods Products Division of PFI.

'oWe hope in the future to expand the production of Pres-to-Iog and Pres-to-Log stoker fuel through lease of the machines to other operators. We look to a growing demand for the fuel, not only for home consumption, but for outdoor, picnic and fireplace uses."

Wood Briquettes, Inc., a wholly-owned subsidiary of PFI, leases machines for the manufacture of Pres-to-Log and Pres.toLog stoker {uels.

Reinmuth will continue as production manager of the company's lumber operations at Lewiston, including plywood, Kamiah, Ahsahka and'oO" mill operations at Orofino.

Reinmutho a 1933 graduate of Gonzaga University, joined the Clearwater Unit of PFI in 1937. He served as foreman in various departments and became superintendent of the Veneer plant in 1949. He was named manager of the Rutledge Unit at Coeur d'Alene in 1955" and returned to Lewiston to his present position in December. 1957.

Active in lumbering affairs, Reinmuth has been chairman of the District 2 safety committee of Western Pine Association since its inception in 1957, and in 1959 became safety committee chairman of the entire 12 districts of WPA.

tr{ew Prod,uct Profitt

New Exponded Folystyrene lnsulqlion Avoilqble from Johns-Monville

Zero-Lite, a newly developed polystyrene insulation, is now being produced by JohnsManville. Very light in weight, one pound per cubic foot, the new material offe,rs a thermal conductivity that is extremely low, 0.22 at 10' F, 0.24 at 40o F, anCt 0.26 at 76" F.

Recommended for use in cr.rld storage rooms for ceiling, wall, and floor insulation, Zerc-Lite may be applied to wood or concrete. It is available in a self-extinguishing form, if required, confornring to ASTM D-1692.

Zerc-Lite is strong and resilient, without the brittleness common to similar insulations. It has ample strength for erection of self-supporting partitions. Completely inert and moisture resistant. Zerc-Lite wiII not absor.b odors and will not rot, mold, or attract vermin. It is avaliable in 1 to 8-in. thicluresses, in sheets 12, 18, and 24-in. wide in lengths from 4 to 12 ft. Large sheets and light weight make it an extremely easy material to handle and install.

Additional information on Zero-Lite is

available from Johns-Manville, Industrial Insulations Division, Box DOC-16, 22 East 40th St., New York 16, N.Y.

Celotex Introduces "Hqndi-Perf" Perforuted Pqnels

Ifandi-Perf, a new heavy duty perforated hardboard panel designed to provide decorative as well as functional wall surrfaces, has been introduced by The Celotex Corpora-

, CAUFOTNIA U'flIEI

extraoardinarily heavyloads, resist hard use and extreme impact. Easy to install and virtually maintenance free. For further information, contact your Celtotex sales representative or write The Celotex Corporation, 120 S. LaSalle St., Chicago 3, Illinois.

Filon Ofters Sign Indurrry New 'Luminous White' Pqnel

A new "Luminous White" translucent fiberglass reinforced plastic paneldeveloped especially for the illuminated sign industry has been announced by Filon Corporation, Hawthorrre, Calif.

The material features an exclusive "'Water Clear" glass fiber that guarantees the ultimate in uniform light diffusion and attraetiveness, both by day and night, Savings to the sign industry of up to 40 per cent over other plastic diffuser materials is possible with these fiberglass panels, the company reports,

tion. The wood fiberboard product is perforated on 1" centers in a special pattern effect, and predecorated in a loose weave design rendered in brown on a gray field. This combination of utility and decor permits its use in many areas of the home, such as children's room, kitchen, laundry room, garage, work shop, etc. Metal hanger fixtures are available in a wids variety for hanging tools, book shelves, and other useful or decorative objects.

Ifandi-Perf is manufactured in 4' x 8' panels and its 7r" thickness will support

Flat and cornrgated panels are offered in a variety of weights, thicknesses, widths and lengths. In addition to "Luminous 'White," Filon's entire line of decorator colors are available for translucent sign backgrounds, both in standard and Filoplated panels.

The Filoplated material is particularly suitable for outdoor applications and guaranteed to maintain good color stability, good sur{ace appearance and light transmitting properties for 15 years.

filou's shctter-resistsnt panels require minimum maintenance and ofrer a perfect faeing for letters, emblems and logotypes that can be glued, wired, bolted, silkscreened or hand painted on the material.

EWETT LUMBER SALES

"SPECIALIZING IN R,EDWOOD"

REDWOOD CARGO, BER.TH 2OO, WILMINGTON

R,EDWOOD DISTRIBUTION YARD, LONG BEACH ,,SALES OFFICE"

306 VISTA DEL MAR, R,EDONDO BEACH, CALIF.

TELEPHONE FRontier 8-8292

Literature describing "Luminous White" and other materials is available without charge from Filon Corlgoration, 333 N. Van Ness, Hawthorne, Calif.

Simpson Announces Redwood Cotolog

Full color illustrations and deseriptive information on redwood sidings and paneling and garden redwood are contained in a colorful redwood catalog now available from Simpson Timber Company.

Information on sizes, thicknesses, patterns, grades and textures of redwood also are included in this booklet.

For a free copy, write Simpson Timber Company, 2042 Washington Building, Seattle 1, Washington.

Morlite Ofters Decoroting ldeo Booklet

"A Professional Guide to Room Planning and Interior Decoration" is the title of an unusual new dealer selling aid offered by Marsh Wall Products. fnc.. manufacturer of

plastic-finished Marlite panels. The 24-page brochure is written by Ving Smith, noted New York interior designer. Illustrations include more than thirty full-color home interiors, portraying a professional approach to interior design, color schemes, and the use of decorative accessories in every room in the home. Smith's wife, Charlotte, collaborated in the preparation of the 8r/z x 11 inch brochure, which em- ploys an informal question-and-answer

(Continued on Next Po,ge)

BY.PASS WARDROBE MIRROR DOORS

l--^'-.:r':;u

*6=S.'___-_--_ GALORE!

o Full length mirrors for "HER!" o Adds feeling of spaciousness to room o Overhead suspension o Concealed guide-or floor track o Jump-proof track design o Many sizes €A' or 8' height. Ifiidths in foot modules from 4' to 8' o Rollers-highest quality sealed and packed ball-trearings with smooth, silent nylon rifs. o Ample vertical hanger adjustment up to 3/n" Slender sight lines-but sturdy alttminum construction o Choice of colors. Anodized clear, gold or black o No unsightly pulls . Panels may be glazed with 3/16" Crystal o, r/4" plate mirror

MORE NEW PRODUCT PROFITS

(Continucd, trom Page 71) technique to show homemakers how to make effective use of their own ideas.

A free file copy of the comprehensive new interior planning aid can be obtained by writing the Advertising Department, Marsh Wall Products, Inc., Dover, Ohio. Quantities can be obtained through Marlite wholesalers, or direct from Marsh headquarters. The cost is ten cents per copy.

Redwood Promotion Aids

A special "Garden Promotion Packet" is one of the innovations listed in this year's catalogue of "Redwood Promotion Aids" (available free from the California Redwood Association; write Dept. P-16 at the CRA's new address, 617 Montgomery Street, San Franciseo 11). The Garden Promotion Packet includes 1476 pieces of literaturebooklets, envelope stufrers, and informational data sheets-as well as free ad mats and display features. In short, it has all the essentials to start a dealer on a garden promotion. You can re-order after evaluating the results from the various components of the Packet.

A similar packet pushes redwood paneling and siding, and a $5.75 packet includes materials for the farm market The booklet lists 131 individual sales aids as well as these packets, and suggests how to use them for the greatest profit. It also describes CRA's activities out of San Francisco which help move redwood out of lum-

ber yards throughout the country-its advertising, field promotion, publicity efrorts, traveling exhibits, circulating motion pictures, and many other eforts which a smart dealer can exploit to his profit.

"Redwood Promotion Aids" is being mailed to thousands of dealers throughout the country. The California Redwood Association is currently in an intensive direct mail campaign aimed at enlisting the support of dealers for their high-ticket product.

First mailer to go out this spring was a garden piece (headed "Spruce up your garden promotion .") listing CRA's prize winning garden literature and envelope stuffers, including the booklets Garden Redwood, Redwood Decks, and Redwood at Poolside. This was followed by the Promotion Aids mailer, and later the Association is sending out an envelope-sized mailer reminding retailers of the potentials of the farm market and listing the latest additions to CRA's farm promotion material.

"They Moke 'Em Inlo Mohogony"

The Northwest lfardwood Association has recently used the slogan, "Red Alder; The World's Most Versatile Furniture Wood."

If this slogan is challenged, they will quote from a letter received from Dr, Thornton T. Munger of Portland, one of the most authoritative foresters in the country. Ife remarks: "[ recall the first time I ever saw alder logs put on a truck, somewhere near the Oregon Coast. I asked the farmer what he was going to do with them, and he answered: 'Taking them to Portland,

where they make them into mahogany floor lamps'."

Bakersfield (Calif.) yard of King Lumber Co., was grand prize winner of the Celotex Dealer Sweepstakes held recently. Thousands of building materials dealers across the U.S. competed for the 2l-in. color television grand prize, plus 300 transistor radios. Wilder (center) accepts the television set and electric eye tuner from George Benson, Celotex district sales manager, as Arthur Masters, King Lumber Co. president, looks on.

IPLY-gAvllN

Distinctive . Versatile t Economical Write

(g&@vnsRDA&ffi P&YW@@D @@.

specialists in Douglas Fir Siding

P.O. Box 95, Cloverdale, California - TW 4-3387

Dick Ranft - Sales Manager Sales Representatives:

Los Angeles - PACIFIC WOOD PRODUCTS - MA 8-7261

San Francisco - KEN SHIPP - OX7-7832

TUMBER AND YENEERS

3315 WEST 5th STREET, AT VERMONT AVENUE

P. O, BOX 75735, STATIO LOS ANGELES 5

\THOTESALERS

IMPORTER,S

MILL REPR,ESENTATIVES

WESTERN R,ED CEDAR

ATASKA YELLOW CEDAR

R,EDWOOD

DUnkirk 2-8278

TWX 213 380-8716 & DOMESTIC HARDWOODS

ALL WEST COAST FOR,EST PRODUCTS IMPORTED

...IMPORTED PLYWOOD

BAKERsFIEID DEAIEN WINS COTOR TETEVISION

John Wilder, manager of the

AIBERT A. KELLEY

Wlro/noo/n Jo^lnn

REDWOODDOUGLAS FIRRED CEDAR SHINGLESPONDEROsA & SUGAR PINE

A Medford Corporotion Representative

t928 Sondcreek Woy AIAMEDA, CALIFORNIA P.O. Box 24O ' Telephone: LAkehursl 2-2754

Soginow Shingles Saginaw Split Shakes

We Sne eialize t

o-rT I e-LIf D

K D ENGLEMANN SPRUCE

OVERHANG

FAcrA WESTERN RED CEDAR

PANELING SHINGLES

DECKING

SHAKES

SELECTS DECKING

PATTERN

HAIDA SKIRL

CLEARS

G il S isso ns Llovd Lorson

UKIAH,CAL.

P.O. Box 683 HOmesteod 2-7535

ROUGH GREEN

HARRY H. WHITE tUl,lBER C0. 326 Ocesn Center Bldg.

HEmlock 6-5249

Long Beoch 2, Cclif. SPruce 5-3409

TWX: 213-549-1924

INVENTORY FILL.INS

DOUGLAS FIR, DIMENSION IN PACKAGED LOTS

Stock Avoiloble F.O.B. Trucks Vernon Yqrd or long Beoch Dock Toll Free-ZEnith 5l7lDon Brown

Softrroods... Plywoods... Soshond Doon. .. Building Moteriols P.O. Box 58038, Vemon Brsnch Vemon;€olif. ADoms 2-5171

SPEGIALTSTS TN EFFTCIENT DTSTRIBUTION DOUGLAS FIR REDWOOD PINE

New Uniform Crenedc Nomes For Fiberboord Sheothing

Two new generic names to describe insulation board sheathing products have been officially adopted by the Insulation Board Institute, according to Charles M. Gray, Manager.

The new names are .regular" and ttintermediate." Regular insulation board sheathing, often referred to formerly as ttstandard," is the lowest density of the insulation board sheathing group and has the highest insulating value. Intermediate, formerly referred to as "high strengthr" is a epecial purlrose medium density insulation board sheathing.

Gray explained that the new generic names for the insulation board sheathing products will be used in literature, advertising and publicity distributed by the Insula-

tion Board Institute and its fifteen member companies.

Regular insulation board sheathing is available in %-indr and. 25/32-inch thicknesses. It is the most commonly used sheathing material in the light construction industry. Regular insulation board sheathing in tlre 25/32-inch thickness has an offcial IBI heat resistance rating of R 2.06, while %-inch regular sheathing is rated at R 1.32. Regular insulation board sheathing comes in 2x8, 4x8, and 4x9 ft. sizes. The 4x8 ft. panels in both \h and 25/32-inch thickness may be applied vertically without @rner bracing where approved by local codes; 2x8 ft. panels are applied horizontelly and require corner bracing.

Intermediate insulation board sheathing is available only in lk-inch thickness, and in 4x8 or 4x9 ft. sizes. Intermediate insula-

tion board sheathingprovides greater rigidity than regular sheathing, and has the special advantage of being accepted by F.H.A. for use without let-in corner bracing except where required by local codes,

The third type of insulation board sheathing, which was given its generic name previously by the IBI group, is "nail-base." Nail-base insulation board sheathing has the highest density of the fiberboard sheathing group. While the insulating value of fiberboard nail-base sheathing is not as high as regular sheathing, its insulation value still exceeds that of other commonly used sheathing products, like lumber and g1rysum sheathing.

The key advantage of nail-base insulation board sheathing is that wood and asbestos cement shingles may be nailed directly to the sheathing, saving up to $40 per house

Order Too Large or Too Smalltt

430 40rh SfreetOAKLAI.ID (Moiling oddress: P.O. Box 3041, Ooklond, Colif.l

PHONE: Olympic 8-2881 TWX: OA-4|O

Fir

o Ponderosa ond Sugor Pine

o Redwood

o Plywood

o Shingles qnd lath

JUIY, t963

in application costs. Nail-base insulation board sheathing is available only in %-inch thiekness, and in dimensions of 4x8 or 4x9 ft. No corner bracing is needed when nailbase sheathing is used.

The fffteen fnsulation Board Institute member companies include: Abitibi Corp., Detroit, Mich.; Armstrong Cork Co., Lancaster, Pa.; Barrett Div., Allied Chemical Corp., New York; Celotex Corp., Chicago, Ill.; Certain-teed Products Corp., Ardmore, Pa.; The Flintkote Co., New York; Insulite Div., M & O Paper Co., Minneapolis, Minn.; Johns-Manville Sales Corp., New York; 4aiser Gypsum Co., Inc., Oakland, Calif.; MacAndrews & Forbes Co.; Camden, N.J.; National Gypsum Co., Buffalo, N.Y.; Pioneer Div., The Flintkote Co., Los Angeles, Calif.,t Simpson Timber Co., Seattle, Wash.; United States Gypsum Co., Chicago, Ill.; and Wood Conversion Co., St. Paul, Minn.

Portlqnd lumber Compcny Continues Growth

While other lumber ffrms bewail the loss of markets to Canadian imports, North Pacific Lumber Company continues to advance steadily, if unspectacularly. Latest personnel acquisitions, one each in three divisions, are Gordon O, Johnson, Donald R. Campbell and Jorgen Oast Jacobsen.

Johnson, who attended Oregon State College and was graduated from Montana State University with a BA degree in 1961, takes over account executive duties in the ffrm's Construction Lumber Division after 11 years as sales manager for various Inland Empire lumber firms.

The rapidly expanding ExporLlmport Division has absorbed D. R. Campbell, a 1955 OSC graduate in Business Administration with a background of lumber grad-

ing gained through completion of gradrng classes conducted by the'West Coast Lumbermen's Association. A native of Portland, Oregon, Campbell is a member of the Portland Chamber of Commerce World Trade and Shipping Cbmmittee. IIe comes to North Pacific after four years as plywood and lumber buyer for 'W-ilcox-Ilayes.

Jacobsen, a native of Copenhagen, Denmark, comes to the Portland lumber firm after five years with lumber companies in Copenhagen and Victoria, 8.C., as well as buying and inventory control work for lumber distributing yards. He holds a BA degree from the University of,Copenhagen, and completed his Danish military requirements in 1948 after senring in the Royal Danish Guard. Present duties include inventory control iu North Pacific's Warehouse Division, and sales to the Western 'Washington area.

ASK US ABOUT OUR SPECIAI EDGE GLUED PRODUCTS FOR

Our EXTRA SERVICE and EXTR,A QUALITY includes o rpeciol 3elcction of widthc, lengthr ond terturer for your 3peciol requircments. We ship l.c.l. fronr yord stock3.

5 Garlow Company

Warehouses

lo Serve All Southern Colifornio Deolers *

l7O3 N. 8th Street

COITON, Cqliforniq

TAlbot 5-0672

I l38l BrodleY Ave.

PACOIMA, Colifornio

213-752-3136

738 Eost 59th Sfreet

tOS ANGELES, Cqlifomio

Pleqsqnt 2-3137

6807 McKinleY Avenue

tOS ANGELES, Cqlifomio

Pleqsqnl 2-3136

2510 N. Chico Street

E[ MONTE, €qliforniq

Gllberr 3-7345

CUrnberlqnd 3-3303 *

MORGAN IT(!()RS

lor EYcry Use .

M400 Interchangeable Panels

Entnnce ltoors-All IYPes *

SEII0RGO louvers & Hardwood Southcrn Aires *

Ftusll D00RsASll-llAll0GAI{Y

-8tRCHMASOIIITE_BEECII *

flR PTYWOODJAPAIIESE PTYWO(ID *

NORDCO DOORS

TOUVER DOOR5

3 PANET DOORS F-3

TOUR PANET RAISED F-44

X-BUCK FROf.lT DOORS

sAsH DOORS F-13

RAISE PANET IOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUICH DOORS

FANCY FIR DOORS (ENTRANCEI

TOUVER BTINDS

MONTERFY TYPE DOORS

..SOUTHERN AIR'' DOORS

Eslqblished 1896

WHOLESATE ONIY

filcnber

Soulhcrn Cclifornio Door Instifute

TETTERS

We Get O.K. from J.P.M.A.

David Cutler

Managing Editor

California Lumber Me'chant

Dear Mr. Cutler:

Would it be possible to obtain (50) reprints of the J.P.M.A. article appearing on page 8 of your June, 1963 issue?

The copies would be circulated to flush door manufacturers of our association. This subject is of, extrreme interest to these nroducets and we feel the complete story contained in Your publication wo'uld benefit them greatly. Thank you.

Very Trrrly Yours

John W. Shoemaker Assistant Secretary National Woodwork Manufacturers Association, Inc.

And thank you, Mr. Shoema,ker, lor your kind cornments. The inlormatinn you want is in the mail..-Editor.

Reseorch Requesl

Dave Cutler

California Lumber Merchant

Dear Dave.

In 1909. a dam constructed by the Hume-Bennett Lumber Company of Sanger, California formed the beautiful Hume Lake of the Sequoia National Forest of Fresno County. Hume Lake now is a camp and conference grounds serving church organizations throughout California.

In an efrort to gather historical facts about Hume Lake, I would appreciate getting in touch with anyone having information about the HumeBennett Lumber operation and those having possession of little known bits of interest about the early days of Hume Lake.

Sincerly yours, Victor E. Johnson

281? Adams Street

La Cresenta, Calif.

How about it, can we help this gentlernan? I I you hatte anY inTormntio.n wriie Mr. Iohnson 'd,ir ectly at his adilre ss'-Edinr.

We like to Get Letters!

Got something on Your mind? Got q beef sboul conditions in the industry, or o good word lo 3oY obout them? Then, tcke o few minules cnd drop us c line for publicolion. We like lo herr from you. Otherc qre interested in your opinions. Write, right nowl

AAMA Publi,shes New Aluminum Curtqin Woll Monuol

A manual of recommended practices and criteria for design, fabrication and installation of aluminum curtain walls has been published by the Architectural Aluminum Manufacturers Association, it was announced.

Purpose of the 16-page brochure is to provide architects and engineers with easy-to-read, condensed information they need in writing specifications for aluminum curtain wall.

Use of information in the manual. AAMA said, will in-

sure that the architect's sPecifications will meet his client's needs for a high-qualitY Product.

AAMA, whose headquarters are at 35 E. Wacker Dr., Chicago 1, Ill., is the successor to the Aluminum Window Manufacturers Association and the Sliding Glass Door and Window Institute.

Features of the Publicntion include AAMA's approved warranty for curtain walls, a glossary of terms used bY those in the curtain wall industrY, arrd sections on design criteria, clearances and tolerances, and finishes for aluminum.

JUIY, t953

Stcrts lumber Cqreer

New production assistant at Clear Pine Mouldings, Inc., Prineville, Oregon, is Donald W. Pierce, a 1962 graduate of Oregon State University with a Bachelor of Science degree in forest products.

'Clear Pine Mouldings, Inc. is the manufacturing subsidiary of Contact Lumber Co., Portland, Oregon, and Prineville, producing Ponderosa Pine millwork, mouldings, jambs, frames and split jambs.

During his high school and college days, Pierce worked summers in various phases of the lumber industry in Oregon and California. During his senior year at OSU, he was employed as an inspector by the Hardwood Plywood Institute of Arlington, Virginia, calling on local hardwood plywood plants in the area of glue-line quality testing.

Rock Avenue Berkeley 7, Coliforniq 52tr,355

Dee Essley believes in taking advantage of the present drive to prevent forest fires. The huge "Smokey the Bear" sign is adjacent to their yard and office facility on the Santa Ana Freeway, in Los Angeles, reminding thousands of motorists to be careful during this time of the year.

R.H.D. INC.

(Continued, lrom Page 22)

In the ensuing years, he handled fullmill bid sales for the L. B. Blinn Lumber Co., which later merged with Patten-Davis to become the Patten-Blinn Lumber Company. For a time, Mr. Warde operated a small retail lumber company in los Angeles, and in 1939, formed a company together with Mr. Alfred Liggins, which became one of the largest cabinet manufacturing companies in Southern California. One of the first finger-joint dadoing operations on the Pacific Coast was set up at the cabinet plant as far back as 1946. In 1950, the cabinet manufacturing oper-

ation was liquidated and Mr. Warde together with his associates acquired controlling interest in the Ready Hung Door Manufacturing Company which was licensed to manufacture the patented door and frame unit in the western states.

The Burbank Company has become the largest producer of door units in the United States and has laid out and put in operation two separate mills for the production of frame parts and molding which is shipped each day from the company's Marysville plant all over the United States.

Mr. Ramsey, vice president, has a background in market research and has been with the Ready Hung Door Manufacturing Company for the past 13 years.

Rounding out the management team is Alfred Liggins whose 4l years in the millwork industry covered every facet of door and cabinet manufacturing operations. Among notable companies that Mr. Liggins was associated with in the past were Pacific Sash and Door Company, Southern California Hardwood Manufacturing Co., and the D. D. McCallum Company. During the war, he was superintendent of the Craftbilt plant in Burbank which manufactured iceboxes for the Navy from 1942 to 1946. Since that time, he has been an officer and in charge of production lor the Craftbilt Cabinet Company and Sierra Prefabricatorso Inc.

CAIIFORNIA IU'IABTT'YIERCHAN'

These are the men who will guide the destinies of R.H.D., Inc. as they expand the Iicensing of Ready Hung Door manufacturers, the creation of new plant layouts for door unit manufacturers, the development and distribution of high-speed door unit production equipment and the guidance ofa marketing program for cooperating companies in these fields.

Already, R.H.D. Inc. has announced the availability of R.H.D.'s patented Alco Sill with split-jamb frame for its licensees and a new patented, mitred, lap-glued casing joint, which will both be used on door units and distributed for sale by retail lumber yards.

Ruben Dominguez Nomed to New Celotex Soles Areo

Ruben E. Dominguez has been appointed a sales representative for The Celotex Corporation, according to George L. Benson, manager of the company's Los Angeles sales district. He will serve building materials dealers, wholesalers, and builders in the Las Vegas, Northern Arizona and Southern Utah areas.

Dominguez formerly served as Celotex sales representative in the San Diego, California area. He is a graduate of San Diego State College.

D. C. ESSLEY and SON

Dee Essley

Jerry Essley

Woyne Wilson

Chuck lember Distribution Yord:

JOINT CONCAT

(Continued lronr Page 36) ed in the joint meeting, Coast Counties producing two Kittens, and Oakland one new International Order member. The honors, however, go to the Santa Clara gang who rounded up five lively Kittens against San Francisco's sole member of the litter.

The meeting also marked the reappearance of a familiar face on the Hoo-Hoo scene in the form of Alameda wholesaler Al Kelley, former president of Oakland Hoo-Hoo 39, who had to sit out the games last year due to illness. Welcome back Al, we're all glad to see you sitting at the head table again!

C. V. Wood, Jr. Nqmed

To New McCulloch Post

Appointment of C. V. Wood, Jr. to a new corporate position as assistant to the president has been announced by Robert P. McCulloch, president, McCulloch Corporation, [,os Angeles.

C. V. Wood has been executive vice president of McCulloch Properties, Inc. since 1961. His earlier career years include nine years in industrial engineering and long range planning with Convairo San Diego, and as director of economic research for the Stanford Research Institute, Los Angeles, from l95l through 1954.

In 1954, Mr. Wood was retained by Walt Disney to set up Disneyland, Inc. His first year responsibilities included purchase of the site, stafi hiring, park construction, and operations management. Subsequently, he became vice president and general manager of the corporation.

As president and owner of his own company, Marco Engineering, from f 956 through 196I, Mr. Wood designed and luilt several of the nation's notable parks lncluding Pleasure Island, Boston; Freedomland, NewYork; and SixFlags, Daltras. Marco Engineering also conducted economic studies for large corporations and negotiated institutional advertising leases.

CnRISTENSON LUMBER

Wholesole

Co.

Softwood Plywood Monufqcturers Urged to Export

Exports, particularly to European markets, could provide the answer to the softwood plywood industry's problems of excess capacity and oversupply, Daniel L. Goldy. Deputy Assistant Secretary of Comcerce for Domestic and International Business, told members oI the Douglas Fir Plywood Association at the annual meeting, June 12.

"However, to compete successfully overseas, the industry will have to solve the problem of competitive shipping rates; it must be willing to produce to European standards and sizes; and it must make the

effort to cultivate foreign markets on a continuing basis and to devote a significant portion of production to this market," Mr. Goldy said.

It was to eliminate the trade barriers to such export opportunities as those available to the softwood plywood industry, that the President gave the Trade Expansion Act top priority in his 1962 legislative program, Mr. Goldy said.

"The Department of Commerce has been holding a series of industry meetings, including one with your industry, to obtain specific information on what the United States should be seeking in the negotiations to be held next year under the Gen-

eral Agreement on Tarifis and Trade under the authority of the new Trade Expansion Act," he said.

He urged association members to consider pooling of overseas shipments of both plywood and lumber to take maximum advantage of charter rates. He suggested the possibility of accomplishing the pooling by the establishment of a company under the provisions of the Webb-Pomerence Act.

Don't bother to paint wood patio decks. It isn't necessary to protect the Douglas fir lumber and, if you paint, you'll only have to repaint at some future tim,e.

Gus Hoover

2540 Huntington Drive, Son Morino 9, Colifornio

Bob Hoover

Stuort Jones

WARREN lNc.

A. HOO.HOO MAY MEETING

Some budding Emcees got a chance to do their stuff when Dick Barnett, star hoopster for the Lakers, failed to show up at the last L.A. Hoo-Hoo Club ft2 get-together in May.

Harold Cole, ably backed up by Ben Gardiner, Harvey Koll, and Phil Kelty, to name a few, filled in with a hilarious impromptu performance in place of the missing guest star.

The Montebello Country Club was the scene of action this time, and proved to be as good a course as Don Gow promised in Boards & Batts.

Following a brisk afternoon on the links, all piled into the l9th Hole to enjoy a panoramic view of the top nine through the bottoms of upturned glasses.

Forty-four golfers were at the tee-off, and some good scores were shot, Fred Smith of Weyerhaeuser copping the Low Gross trophy with a sizzling ?4, while Ed Hughes picked up the Low Net with a 58. Charlie Strait, of Strait Door, took home the First Flight low net again with a 67, and Ken Kenoffel's 70 bagged him 2nd low net on the First Flight.

On the Second Flight, Ed Difani won low net with a 67, as Hugo Miller did not stay, and 2nd low net was picked up by John Gordon with a 71. Frank Quattrocchi carried the Third Flight with a low net 63, and the guest trophy went to Bill Doherty of Mullin Lumber Co., San Gabriel, with a 75. The winner of the o'Best Hacker" trophy was Ken Coleman of California Door Co. with a elorious fQ$-s6ns1a1s there. Ken !

Block Bqrl's Moy Meeting

The problems and techniques of manufacturing the 90 mm. recoilless rifle were explained to members and guests of the Black Bart Hoo-Hoo club l8l by Bob Reinhard of Remco Manufacturing of Willits, in a speech to the group.

The meeting was held at the beautiful Brooktrails Lodge, which is located in a grove of Redwood trees.

The meeting was held May lSth and was the regular monthly meeting for the Willits, California club.

ASSOCIATED REDWOOD TIttS

Redwood From Reliqble itills

los Angeles [G[ Yqrd

o Dry Aye & Btr

. Fence Mqteriqls

o Gqruge Door Siding

P.O. Box Y, Arcolq TINX; 7O7-827-0433

Phone: VAndyke 2'2476

Bill Brouning

Wm. Wolloce Mein Jr.

Nomed New Direclor

Directors of The Flintkote Company, meeting in New York, unanimously elected Wm. Wallace Mein, Jr., of San Francisco, to membership on the company's board of directors.

Mein is a vice-president of The Flintkote Company and president of Calaveras Cement Company, a Flintkote operating di' vision with headquarters in San Frarrclsco.

He will fill a vacancy created by the resignation of his father, William Wallace Mein, from the Flintkote board.

o Green Commons

o Bender

o Loth

Also Direct Roil qnd T&T Shipmentr 7257 lelegroph Rood, Los Angeles OVerbrook 5-8741- PArkview 2-4593

Norm Voelcker Gorl Duproy

Lorry Kennington

Big Open House for Sqn Romon

Volley Mill & lumber

San Ramon Valley Mill & Lumber celebrated a complete remodeling of its Danville store and yard, May l-4, with nearly 2,000 local customers participating in the event. A complete story and picture coverage of the yard, owned and operated by Harry Stewart, will be carried in a later issue of CLM.

West cosEt henlock lumbcr will her&n as it ages which mnkes it a good wood for use as wall paneling or for floors. Hemlock flooring is widely used in school gymnasiums.

Wm. WAIIACE MEll{. JR.

TW&J Nomes Robert Nielsen

To New Post

Harold l-ord, 1'arter. Webster & Johnson's national sales director. has announced appointment of Itobert B. Nielsen as manager of the company's new lumber buying and rvholesale office at Eugene" Ort'gon.

Canada.

The nerv Eugene buying office will pla-v an important part in TW&J's balanced service in the distribution o[ oualitv West Coast luml,er products. In pr-r[orming a service both to TW&J customers and to the sa'rvmills in this large lumlrt'r producing area, llolrert Nielsen is making his contril,ttliorr lo llre organizati,.rrr n hirlh has mad. T\\'&J knorun from coast to coast for luml'('t' Irr(,(lttclc and cuslom.r scrvi.e.

Big Block Bqrt Borbeque Set

Time again for the big Black Bart HooHoo Club Barbecue at the home oi Bill lloores in Ukiah. 'Ihe date to circle on lotrr calendar is July 26. and, plan to make a da)- out of it with golf on the Ukiah l{unicipal Golf coursc.

lv because Ruck's broilctl steaks would certainll- 51111.J,: e1'en a strrving logger.

ISeing the event is held during the height of the tourist season. out-of-towners are advised to make their rescrvations now. Call lid Gillespie of Crawfr,rrd Lumber in Ukiah, or Art Bond of Art llond Lumber in Clovertlalt'.

CRA Wins Merit Aword

The Calilornia Iledrvood Assor:iation rvon a "Nllerit Award for Exce]lence" for its displa,v at the 24th National Conference on Church Architer,ture in Seattlt-' in March. F.. Crosbv Willct. Chairman of the Exhibits Committee. said the CRA prcsentation was "ingenious" imaginative. antl artistic." Field Representative Don Ball accepted the auarrl fur the Association.

\ielsen has a background of many years in the lumber industry. Formerly sales manager o{ a liugene lumber firm, he has a full understanding of the customers' needs and wants. He is well known to most mill operators of the Pacific Northwest where his new duties will take him throush -\orthern Oregon, Washington and S'estein

The officers and directors of Rlack Bart Hoo-Hoo Club l8l anticipate a record turn. out of better lhun 100 iumbermcn at the popular event. The barbecue officially opens at 4 p.m. rvith swimming in Moores's Olympic-sized pool. The bar opens at 5 p.m. and the price of the drinks is included in the modest admission charge. Judging from previous barbeque safaris to Ukiah, "Chef" Buck Elmore will again take the controls in this department. Anyone who has at. tended one of these events will warn you to eat a light breakfast and skip lunch entire-

Americ'an !-abricators Companl-" a gluelaminating firm, and the Ruckingham\rirginia Slate Corporation also were presented with \Ierit Awards. The Southern Desk Company r\ron honorable mention. Ilr. \\rillet said the arvard-winning firms, in their presentations. "shon'ed clearly the relationship to church architecture^ and the grorving role these products are playing in the field." Judges were Milton L. Grigg, National President of the Church Architectural Guild of America; Anthony Farrara. Past President; and Mr. Willet.

Iobbins

ROBERT B. NIETSEN

"Job-of-the-Monlh"

Shown in photo above, pretty Joann McGarty assigning St. John's Seminary as the "Job-Of-The-Month" for Acker & Acker California Visualite Jalousies.

Looking on approvingly is Mr. Charles Brohammer, Vice President of Acker & Acker, Inc.

The St. John's Military Academy, located in Chatsworth, was designed by Barker & Ott, A.I.A. Mr. William L. Barker, explain-

ing their selection of California Visualite Jalousies for the job, stated, 'oEarly in the design stage, we decided to use Visualite Jalousies for all the windows in every building. This decision was based on the fact that we required a quality louvred window, and the unique clip feature provided a close fit so necessary to insure a water-tight installation. Moreover, the Visualite Jalousies, with their combination of glass, wood and metal louvres, gave us the flexibility we needed for adequate classroom light control as well as proper protection to avoid window breakage. We have found this product to perform satisfactorily in every condition."

The photo above was taken at the Acker & Acker permanent display at the Architects and Engineers Service Building Center at 7933 W. Third St., Los Angeles. The Center is noted for permanent displays by the leading materials and equipment suppliers for home and building construction. Over 150 manufacturers are represented at the Center.

Miss McGarty is one of several young women employed by the Center who call on architects throughout the area apprising them of the latest in construction materials.

Great Need For Skilled Workers

The training of skilled workers is falling behind the needs of our burgeoning econ-

omy at a "shocking" pace, Douglas W'hitlock, chairman of the board of the Structural Clay Products Institute, told members of the National Association of State and Territorial Apprenticeship Directors in the keynote speech at the opening session of their three-day conference in W'ashington, D. C.

In the construction industry alone, only 10 per cent of the demand for skilled help in the next l0 years will be filled through apprenticeship at the present rate of training, he said.

At the same time, swarms of teen-agers will be entering the labor marke! and at the end of the decade will comprise about half the labor foroe of the nation, Mr. Whitlock said.

He called for stepped-up efiorts on the part of management and labor, working with State and Federal governments, to expand apprenticeship programs on a voluntary basis to supply the trained labor that he said "will build a whole new America by the end of the century."

"The challenge," he said, "is for educational institutions to lay a sound foundation of learning, for parents to teach habits of industry, for government to avoid a wage standard that will deny untrained beginners the opportunity for their first jobs, and for tax reforms to improve the inducement to work."

Good Roof loughs ot Goles

With the hurricane season near and winter storms still remembered, the wise home owner is taking a careful look at his roof. He knows that a weather-worn roof leaves a house vulnerable to hurricane-force winds and the deluging rains that accompany them.

It's a temptation to try and get just one

more year of seryice from a roof that has stood up well for many yearn, but it's a risky business if the roof shows definite signs of wear.

High winds often weaken worn roofing to the point that heavy rains can soak into the house. Such deluges often cause more damage to house and furnishings than the wind itself.

When reroofing an older house or building

a new one, many families in high-wind areas (winds of 75 miles per hour or higher have been recorded in at least 39 states) are turning to wind-resistant asphalt shingles to protect their homes.

firere are two prineipal methods of ap- plying asphalt shingles to resist winds:

1. Self-sealingmethod. Strip shingles with factory-applied adhesive are secured with roofing nails in the conventional manner. The self-sealing adhesive bonds each shingle tab firmly to the underlying shingle.

2. Interlocking method. Asphalt shingles with a special locking device-usually tabs which slide into slots-are used. The roofer locks each shingle to the adjacent ones, forming an attractive roof that is highly resistant to wind.

BBI Acquires Doud Co. in Gqliforniq Expon,sion

Acquisition of the William E. Doud Co., California's second oldest statewide realty brokerage firm, by Bloomfield Building Industries, Ine., of Memphis, Tenn., has been jointly announced by Henry Sender, BBI executive vice president, and Ernest George, Doud president.

George will remain as president of the Doud organization which will continue to operate under its present name, Sender said.

Publicly-owned BBI has purchased 51 per cent of the Doud stock and George retains 49 per cent, Sender disclosed.

BBI has been specializing in the development and construction of high rise office buildings across the nation. Sixteen are built or under construction, Sender said.

Mutual Moulding and Lumber Go.

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PAUI E. KENT

Wholesole to Lumber Deolers ONLY

"PLEASE" con be soid in mony longuoges, but it hos more oppeol os on Americon expression.

S'il vous ploit - Por fovor - Bitte - Per piocere - Foco fovor - Vor so god - Alstublieft

Ar jook - Tofodholi - Chin - Doh zoh.

"PLEASE" phone PAUL obout your lumber reguirements HOLLYWOOD 7-1127.

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U. S. Plywood Offers

New Bolcony Brochure

The modern trend in balconies-which were around even before the days of Romeo and Juliet-is to color. And this is reflected

in the numerous luxury apartment dwellings going up throughout the country.

Keeping abreast of this trend, U.S. Plywood has come up with more than 30 colors for Glasweld, an exterior grade asbestos-reinforced panel with a permanentIy colored mineral surface that is being used for both balcony facings and dividers.

A new brochure entitled ooBalconies" explains how Glasweld can be used in these installations. To obtain a free copy, write U.S. Plywood, Dept. PRP, 55 West 44th St., New York 36, N.Y.

Eugene Hofsted Nomed Chqirmqn

Eugene Hofsted, chief forester for Arcata Redwood Co., Arcata, has been named chairman of the Fire Prevention Committee of the Redwood Region Conservation Council for l963,according to Bernard J. Vaughn, RRCC President.

The Fire Prevention Committee annually conducts a forest fire prevention education campaign through its summer-long 'oKeep Green" program. The program, carried out through volunteer committee groups, is aimed at creating general public awareness of the forest fire problem and obtaining their cooperation in forest fire prevention.

Hofsted will announce his committee roster in the near future and a meeting of

the general committee will be held shortly thereafter to plan for the coming fire season and selection of fire prevention materials for region-wide distribution during the summer months.

PATCO Announces New Eostern Soles Monoger

Thomas B. Malarkey, Jr., has been appointed to Eastern Sales Manager, it has been announced by Carl W. Bahr, Vice President for Sales of The Pacific Lumber Company, largest producer of California redwood lumber products.

Malarkey joined Pacific in 1955, and worked in various manufacturing and shipping operations at the mill headquarters in Scotia. California. He later was transferred to the Chicago office and worked as a field sales representative. In 1961, he was promoted to Assistant Sales Manager. In his new position, he is replacing Larry H. Sabey, whose retirement from Pacific became efiective at the end of February.

Malarkey is a member of a prominent lumber family in Oregon. A graduate of Yale, he had worked with the M & M Plywood Co. prior to joining The Pacific Lumber Company.

PALCO's eastern sales area covers 37 states east of the Rocky Mountains, eastern Canada, and the Caribbean region.

Russell LeBoron Relires

Russell K. LeBarron, El Cerrito, retired January 19 after more than 30 years in the Forest Service, Dr. Keith Arnold, director of the U.S. Forest Service experiment station in Berkeley, announced. Robert Z. Callaham, Moraga, succeeded Mr. LeBarron as assistant director for timber research. Dr. Callaham presently heads the Station's forest genetics research project.

Since mid-1962, LeBarron has had adnninistrative responsibility for Forest Service research in silviculture, genetics, forest insects, and forest disease in California and Hawaii. From 1952 to 1962, he was chief of the division of forest management research at the Berkeley station. He directed research on the ecology, silviculture, and management of pines, redwoods, and firs; tree seed and seedling physiology studies; and artificial reforestation and plantation management. Since 1960, he has been the Forest Service's liaison officer on eucalyptus silviculture to the United Nations Food and Agriculture Organization.

LeBarron began his Forest Service career by working summers as a forest guard or Iookout at the Coeur d'Alene National Forest in Idaho and at Fishlake National Forest as a timber surveyor. He was graduated from the University oI Idaho in 1931, with a B.S. in forestry. He then joined the staff of the Lake States forest experiment station

(St. Paul, Minnesota), working on research on jack pine and black spruce. In 1945, he was transferred to the Rocky Mountain experiment station, later becoming its chief of forest management research.

The author of more than 30 papers on timber research. LeBarron is a member of the American Society for the Advancement of Science, California Botanical Society, Ecological Society of America, and Society of American Foresters.

In 1950, he joined USDA's Bureau of Entomology and Plant Quarantine to work on forest insect problems. In 1953, he was transferred to the Forest Service experiment station in Berkeley. He has been there ever since, except for two years' service with the Intermountain forest experiment station in Spokane, W'ashington.

Weyerhaeuser Exponds Sales Troining Slofi

Weyerhaeuser Company, which recently expanded its wood products division sales training program, has named John B. Sinclair to assist W. N. Owen, sales training manager for the division, at, Tacoma, Wash. headquarters.

Sinclair, formerly area manager at Cincinnati, O., will serve as sales training ad. ministrator. A graduate of University of Minnesota, Sinclair joined Weyerhaeuser

in 1949. He served successively as sales representative at Minot, N.D., Rockford, Ill., and Chicago. He was advanced to product supervisor at St. Paul, Minn. and at Chicago before going to Cincinnati in I96I.

Thorough training in lumber production, grading and use has long characterized the firm's sales personnel. Weyerhaeuser reorganization two years ago to provide additional service to customers and concentration on selected end user marketing programs led to major extension of training for its sales forces.

Owen, 27.year sales veteran, was advanced from district manager at St. Paul to manager of sales programming at Tacoma, then selected to direct the sales training programs. A new I7-week basic course was developed to include not only wood products knowledge but also selling and communication techniques, territory management, customer service and sales programs.

Simultaneously, Weyerhaeuser training activities were expanded to include a concentrated personal developmenl program for field sales management people. This advanced course encompasses segments of the basic course but emphasizes communication skills, management skills and modern trainine methods.

Mony complele kitchens ond ftne cobinet inslollotions ore disployed ot our showroom. The lotest in design, lhey ore the resuh of the best thinking by experts in the fields. Drop in ond see why wood cobinetry is your best bet.

Working in conjunclion with federol, stole ond locot ogencies, SCACM hos, for the first time, estoblished three bosic quolity grodes of cqbinets stondord, medium ond premium which gives the buyer o wide ronge of selection in terms of styles ond budgets.

Our seol is our members pledge of Quality, Economy ond Sofisfoction

TWENTY.FIVE YEARS AGO TODAY

As Reported in the California Lumber Merchant, July 1st, 1938

R. L. Dickman, Dickman Lumber Co., Tacoma, recently spent a few days in Los Angeles, making his headquarters at Tacoma Lumber Sales, representatives of his concern.

BiIl Cowling, Dixie Lumber Co., San Diego, is back on the job again after recovering from a broken nose. Bill attended a picnic on Memorial Day, and while watching a baseball game between two boys' teams, the bat slipped out of the hands of one of the boys when batting, and hit him in the face.

J. A. Brush of the Brush Industrial Lumber Co., is on a six weeks' automobile tour of the country, combining business and pleasure. He traveled East by the Southern route and called on a number of hardwood mills with which the company does business.

Thrift Lumber Co. has moved its yard from Montebello to 5276 Alhambra Ave., Los Angeles. W. H. Fisher is the owner. H. D. Crockett is assisting Mr. Fisher in the operation of the yard.

Charles B. Cross. salesman for Santa Fe Lumber Company, San Francisco, who is a Lieutenant in the 143rd Field Artillery (National Guard), has returned from attending the annual maneuvers at Lehigh, Utah.

E L. "Bud" Rcitz, E, L, Reitz Co., Los Angeles, is back from a trip to the Northwest.

A. E. Fickling, Long Beach retailer, is on a motor-car tour to the several National Parks, including Grand Canyon, Bryce Canyon, and Yellowstone, then on to Seattle, returning home by the Coast Route.

Frank Park, Park Lumber Co., La Mes:r., and Mrs. Park, are on a trip to Alaska.

Walter Koll, A. J. Koll Planing Mill, Inc., Los Angeles, with Mrs. Koll and their daughter, will leave July 14 on the McCormick S.S. Emergency did for Seattle, shipping their automobile along. They will then motor through Yellowstone Park, returning home by way of Salt Lake City.

George Gorrnarq Gorman Lumber Co., San Francisco, flew his airplane to the Grand Central Airport at Glendale last week for a major overhaul which will require about ten days to do the job.

The Southern Pacific Miiling Co. is moving its Soledad yard to a new location in the center of town on the main highrva.u, where a large modern stucco building has been constructed.

M. L. "Duke" Euphrat of Wendling-Nathan Co,, San Francisco, was back at his desk after two weeks'vacation spent at

Suttle Lake in Central Oregon, where he says the fish were "lange and wild."

Bob Leishman, of Los Angeles, assistant to A. L. "Gus" Iloover, is visiting the mills of The Pacific Lumber Co., at Scotia, California, at the present time.

Two executives of the California Redwood Assoc. have been named on governing committees of the newly organized Exposition Model Homes Tour, Inc. Carl lY. Barh, president, will serve on the advisory committee and Phillip T. Farnsworth is on the board of directors and one of the incorporators of the exhibit gtoup, organized to promote the display of from 25 to 30 model homes in the Bay Area during the 1339 Exposition.

Les Breiner, assistant to Glenn O. Fogleman, resident manager of the California Door Co,, Los Angeles, left recently by motor-car for a visit to the company's Sugar Pine sawmill and woods operations at Diamond Springs, Eldorado County.

The annual picnic of the West Coast Screen Co,, Los Angeles, for its employees and families, was held at Orenge Grove Park, Sunday. There was a fine list of events both for the children and grown-ups, including baseball, horseshoe pitching, cards, races, etc. About 300 attended.

U. S. Plywood Inlroduces o New Chqlkboqrd

A new all-mineral chalkboard has been added to United States Pll'wood Corporation's flexible materials line.

This new perrnanently colored writing surface, called Weldwood Gliderite, is warp- proof, engineered to keep readability constant and guaranteed against manufacturing defects for the life of the building in which it is installed.

"Our new product, with its superior writing and erasing surface, is completely washable and easily maintained," said Edward J. Krawiec, manag"er of the company's Flexible Materials Division in Louisville. "It's especially designed for close-budget installations."

A free Weldwood Gliderite brochure is available by writing to Flexible Materials Division, U.S. Ply'wood, Dept. PRP, P.O. Box 17085, Louisville 77, Ky.

New Point qnd Enomel

Color Chorts from Amspro

Five colorful, new paint and enamel color charts are now available from Amspro Products, Inc., Cleveland, Ohio, manufacturer of fine quality paints and enamels, roof coatings and interior building maintenance materials.

T'he attractive, modern-styled charts are two-fold and three-fold, measuring 87/2" x 31/2" to fit easily into pocket, envelope or briefcase. Complete descriptions and color samples for:

Ready-Mixed Exterior House and Trim Paints

Interior-Exterior Industrial and Marine Enamels

Interior Paints and Enamels

Floor and PooI Enamels

Masonize Masonry Coating

The new color charts are part of the firm's large-scale modernization program, which includes new paint and building maintenance products, new labels and packages, new sales training and product manuals, sales aids and other literature.

Long awaited by enthusiasts, the new, ning Datsun Patrol remain the same: waterbop-rated 1963 Datsun Patrol is now avail- proof 135 h.p. engine, roomy seven passenable with a sharp, rugged, weather-tight ger interior, double action shock absorbers, hardtop. torsion bar stabilizers front and rear. It's

The removable hardtop is stainless steel powered to climb 657o grades and quickly with sliding side windows. Rear doors fit delivers extra power with quick touch trans"dutch style" on top of the body to give fer case for two or four wheel driving in full vertical left and right swinging doors. any gear. Windows roll up, and steel doors The interior of the hardtop has a tough and windows are completely detachable for vinyl headliner and is doubly protected with "bob-tail" driving. It's an ideal general pursteel crossbows. The Datsun Patrol for '63 pose vehicle for hunting, fishing, traveling, is fully lockable, with external locks. construction work, farms or business.

New features include a rugged skicl-plate For complete information and name of which protects the transmission in rough nearest dealer, write: Nissan Motor Corp. country driving. in U.S.A., 137 E. Alondra Blvd., Gardena,

Basic specifications of the trophy win- Calif.

BROOKS-DODGE

(Continued lrorn Page 52) since the close of World War II, is assistant manager in charge of sales and procur€rr€lrt. He, too, is prominent not only in the home territory but throughout the Pacific Northwest.

Three salesmen assist him in covering the wide trade area from Sacramento on the north, including points in Nevada and all of California from that point south and west. Elmer [,ewis, who resides in Grass Valley, works the territory south to Fresno. "Frosty" Foster, who cut his teeth in the lumber business out Monrovia way and comes from an old wood products family, is the metropolitan district salesman and veteran Al Wilson covers the kite area, including Riverside, San Bernardino and Im' perial Valley areas.

Every good lumber concern needs a "Girl Friday." In the case of Brooks-Dodge they have two. Virginia McFadden and Bernardine Storm handle the paper work and general office detail. They pick-up where Dick Fowler stops and complete the hurtdreds of transactions from confirmation through billing. Dick has one of the key positions assisting Bob Turner in the procurement department and directing the routing and shipping of all lumber

sold by Brooks-Dodge.

This enterprising organization has shown a steady growth through customer service. They all are experienced lumber people with complete knowledge and "know how" -and this even includes the "Gals'o too.

Womon Holds Unique Position With lumber Firm

A recent promotion at Dant and Russell, Inc, is the appointment of Miss Lois Pierrard as rail traffic manager, according to J. S. Heigel, president of the national lumber marketine frrm.

One of the few women traffic managers in the entire country, Miss Pierrard has been a key employee in the lumber traffic department of Dant and Russell for 18 years. During this period she assisted William Allwander, well known D and R trafrc manager who retired two years ago and Frank Walsh, who now heads up their water traffic department.

As rail traffic manager for Dant and Russell, Miss Pierrard supervises rail routings, rates and claims. She is regarded by members of the transportation industry as having one of the best attendance records at traffic conferences and schools held in the area.

Oregon-Woshington Plywood Nomes Jim Moher Cql Coost Vice-President

James F. Maher, {ormerly with Hollow Tree Lumber Co., has been appointed vicepresident of Cal Coast Lumber Company in Ukiah. California. Cal Coast was formed in January, 1963, as a subsidiary of the Oregon-Washington Plywood Company and now plans to expand its operations under the direction of Maher. He is in charge of all sales and purchases made by the company'

CUT

Sosh

Pocific Dropery Wolls Ofier Versqtile Use

A startlingly new decorator divider, manufactured by Pacific Fence and Wire Company and using the trade name: Pacific Drapery Walls, has been introduced on the American market.

Pacific Drapery Walls provide a low cost way of adding versatility, color, charm, and flexibility to hotels and motels, hospitals, restaurants, b owlin g al I ey s, cocktail lounges, floral shops, stores, offices, and even outside areas such as patios, gardens, and swimming pools.

Durable and substantial, Pacific Drapery Walls require a minimum of installation labor. Custorners have a choice of steel wire or aluminum mesh. The latter are anodized in a wide variety of decorator metal tones. Steel wire walls are painted and custorners are given a wide variety of color tones.

Pacific Drapery Walls are available in one-eighth, one-quarter, and half inch mesh. Manufacturers point out that in estimating square feet required, one should allow a minimum of 10 per cent addition to achieve the full drape effect.

Freedom of air flow is guaranteed by the mesh walls without sacrificing decor.

Pacific Draper Walls eliminate the high cost factor associated with other divider equipment. Low cost and ease of installation are, manufacturers believe, key reasons Pacific Drapery \Malls will be popularly accepted.

The anodized aluminum type, manufacturers point out, provide a "custom drape" effect not matched by any other decorator divider on the market.

Operators of re staurants, cocktaii Iounges, clothing stores, specialty shops, and bowling alleys who have seen Pacific Drapeqy Walls are agreed the new deco:ator divider provides "eye appeal" and tests indicate their durability and flexibility can-

not be surlrassed.

"Movability" will be a popular feature. Installation is simple and commercial firms and institutions desiring an "eye appeal" decorator divider will discover steel wire and anodized aluminum walls the amswer.

New look

There is a "new look" in garden trellis! Sturdy steel links, coated in protective green and white vinyl plasticis easily str"etched again-st a wa.ll-or supported at top and bottom for a. "suspended-in-space" effect. Called Keep Neet woven trcllis, this attractive home and garden accessory is the product of Aluminum Hardwares, Inc,, ?301 W. Haryison Street, Forest Park, Illinois.

The new vinyl plastic coating on the woven trellis makes it possible for the manufacturer to provide a 10-year warranty against rust, corrosion, or fading. The vinyl bonding also prevents conduction of heatassuring a consta,ntly "cool" trellis for protection of tender vilss-nsysr become overheated as some uncoated types have been known to do. The decorative green-white color combinatio,n eliminates the "bare

metal" look prominent in many link and metal type products-and harmorrizes with all sunroundings. The new trellis is available in both 6 ft. and 8 ft. heights-24" wide. It may be quickly arld easily instatled without tools in numerous locations around the horne--doorrvays, patios and porches, sidewalls, garages, etc. Keep Neet woven trellis is packaged in attrantive .,see through" protective plastic bags with sturdy and convenient "@rr-y home" handle.

Suggested retail price: $4.98 6 ft., $5.98 8 ft.

Moore Electric Swedes Cut Lumber-Pulling Cost to Zero

Moore Electric Swedes have proven their quality and value in all kinds of lumber pulling applications. Manufactured and backed by Moore Dry Kiln Company, the world's leader in modern handling and seasoning systems, this self-contained unit pulls lumber mechanically at 600 FPM!

The compact design can be adapted for either right hand or left hand application, as required by the location of the mill. With readily accessible electrical connections and locations, Moore Electric Swedes can often be installed in less than an hour. Just bolt them down and connect.

A variety of lumber species measuring L" to 6" in thickness and up to 30" in width is pulled efficlently by Moore Electric Swede RoUs.

For further information and quotations, write Moore Dry Kiln Company, North Portland, Oregon.

Mqsonite's New Woodgroined Hordboords

Masonite Corporation is adding two new woodgrained hardboards to its decorator lines. Available in trade channels early next year will be Royalcote Teak and Royalcote Elm.

Like Masonite walnut and cheryr woodgrains, these new patterns are factoryfinished, eliminating on-the-job decorating. Maintenance is confined to oecasional wiping with a damp cloth. Dimensions of the

random-grooved panels are 4'x7' and 4'x8'. They are one-quarter-inch thick.

Royalcote Teak has a handsome dark tone for application in living rooms, dining rooms and dens. Decorators say it is excellent, too, for various commercial installations. Lighter in tone, Royalcote Elm is more suitable for recreation rooms. children's rooms and bedrooms.

Royalcote hardboards have the Masonite hardboard base which is noted for its absence of knots, splinters and soft spots. They resist denting and they have no sur-

face imperfections to catch and hold dirt. Panels may be applied directly to studs, furring strips or existing walls, using finishing nails having color-matched heads, contact cement or wallboard adhesive. Matching moldings also are available.

RELEASE FROM: NORTH CAROLINA AGRICULTURAL EXPERIMENT STATION WOOD AND CELLULOSE. LIQUID RELATIONSIIIPS_

The Agricultural Experiment Station at North Carolina State College has published a 56-page Technical Bulletin No. 160 (Sept., 1962) on "Wood and Cellulose-Liquid ReIationships," by Alfred J. Stamm, Robertson Professor of Wood Science and Technology. It is a summary of four two-and-ahalf hour lectures given at the fifteenth annual Pacific Section of TAPPI (Technical Association of Pulp and Paper Industries) Seminar at Portland, Oregon, September 18 and 19, and at Seattle, Washington, September 21 and 22 (196I). The four parts of the bulletin are entitled Adsorption by Swelling and Non-swelling Materials," "Swelling of Wood and Paper and their Control," "Capillary Flow Through Cellulosic Materials," and "Difusion of Cellulosic Materials." This publication contains considerable background information on the effect of liquids on wood and should be valuable to those interested in the development of new or improved wood finishes. A copy of the bulletin can be obtained free of charge by writing to the North Carolina Agricultural Experiment Station, North Carolina State College, Raleigh, N.C.

I/IASONIIE ROYATCOTE EIM

MASONITE ROYALCOIE TEAK

CIASSIFIED ADVEITISING-Poririon Wor.d f2.OO por Ine, mlnlnum 14,50. All o,t'her $3.OO pcr linc, minimum $6.@. Two llncr of sddro* (your cddrcsr or our box number| coenl or ono lin.. Clcing dole lor copy i. thc 2oth.

HEIP WANTED

CTASSIFIED ADVERTISEfTiENTS

L.A. WHOLESALE IIARDWARE DISTRIBUTING YARD IIAS OPENING for salesmanager. Applicant must have thoro knowledge of hardwoods with background on the road sales in So. Calif. Good education to direct 5 salesmen. Salary and percent of profits after proven ability. Correspondence will be treated confidentally. Box 26, California Lumber Merchant, 412 West 6th St., Suite 421, Los Angeles 14, Calif.

SALESMAN EXPERIENCDD IN pallet, box, and lumber sales. Expense account, gas allowance, draw account and commission: health and welfare plan. Write Hunter Woodworks, LZBS E. Z2Brd St., Torrance, Calif. Phone SPruce 5-2544 or TErminal 5-8671.

IIARDWOOD SALESMAN needed for So. Calif. wholesale distribution yard. Write Box 27, Califotnia Lumber Merchant. 412 West 6th St., Suite 421, Los Angeles 14, Calif.

TWO HEAD RIG SAWYERS. Pine Mill. Operates year around. Fresno Area. Write Box22, California Lumber Merchant.412 West 6th SL, Suite 421, Los Angeles 14, Calif.

DXPERIDNCED LUMBER GIBL needed. Excellent opportunity with well-establisheri wholesale firm. Write Box 89. Californii Lumber Mercha.nt, 472 W.6th St., Los Angeles 14, Calif.

YOUNG LUMBERMAN WANTING education and experience pre- paratory for management position in the retail lumber business with a reliable, progressive firm, write box 28, California Lumber Merchant, 412 West 6th St., Suite 421, Los Angeles 14, Calif.

EXPERIENCED RETAIL LUMBER salesman needed. SaJary plus commission. Correspundence will be confidential. Write Box 40, California Lumber Merchant, 412 W. 6th St., Los Angeles 14, Calif,

POSITION WANTED

EXPERIENCED LUMBERMAN WITII over 20 years sales and management experience in Southern California desires employment with we'Il-established and equipped firm. Familiar with all phases of operation. Write Box 42, California Lumber Merchant, 412 W. 6th St., Los Angeles 14, Calif.

llames of Advertisers In $ls Drpartment using a B0r Nrmber cannot b: nleascd. lll Inquirlas and roplirs should be addresscd b Bor shown in thc advertlsament.

MAN WITII OVER 20 years experience in most phases of inside operation-lumber, hardware, building materials. presently em- ployed but desires to make change-either wholesa.le or -retail. Write Box 41, California Lumber Merchant, 412 W. 6th St., Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

PROFESSIONAL SERVICE, LET ME SHOW YOU building sup- ply retailers how to improve credit granting procedures and increaie collections and sales. No collection agency involved. Over B0 years, experience. Refer to "The Credit Corner,, in this issue. Write: Wm. E. Locke, 3401 Balboa, San tr'rancisco 21. Calif.

LUMBER YARD for lease, Yuma, Ariz. Estaillished E0 yrs. Contact Hayward Lumber & Investment Co., P. O. Box 8606, Terminal Arurex, Los Angeles 54, Calif.

RETAIL LUMBER YARD FOR SALE-Owner retiring. Good business for owner-operator. Will lease the property. Only yard in town. Contact Box 38, California Lumber Merchant. 4lZ W. 6th St., Snite 42L, I'os Angeles 14, Calif.

EQUIPMENT WANTED

USED FORK LIFT truck, 6000, 7000, 8000 lbs., pneumatic tires, good condition. The King Lumber Co., Box 1559, Bakersfield, Calif.

EQUIPMENT FOR SAIE

HEAVY FORK.LIFT TRUCKS

RENTAL AND SALES

MacKAY MILL SERVICE

NEptune 8-9428

822 - 69t}t Aven-ueOakland 21, Calif.

1-Ilyster 76

3-Hyster Fork Lifts-712 ton

8-Gerlinger Fork Lifts 8 ton

l_Ross Fork Lift Ir/2 ton

l-Ross Fork Lift 19 HT

May be seen at MacKay Mill Service 822-69th Avenue Oakland 21, California

NEptune 8-9428

Hot Glue press Berthelsen with all accessories. LYcoming 3-3021.

TWIN BAND RIP-Only 91,760. LYcoming 3-9021.

CLAY TRUSS & Lumber Cutting Machine. Has four saw heads plus rafter seat cutting attachment with carbide saw blades. Opens to 22'. Nearly new condition. 95,?50.00. GREEI{LEE ff545 double end 10', 8-head tenoner. AII tilting heads very good condition. Ready to use. Have lots of heads. 910,950.00. Edo Lumber Co., 1655 Old County Rd., San Carlos, Calif. Phone 591-9441.

ONE BURROUGHS SIX register bookkeeping machine with type- writer, Model 76-0674, ac}l. $145.00. One Model 78-0678, sarne as above, $195.00. Good working condition. fire King Lumber Co., Box 1559, Bakersfield, Calif.

ADVERTISER'S INDEX

Notionol Foresl

BUYER'S GUIIIE

tOS ANGELES

TU'IIIEI AND TUMBEI PNODUCTS

Al Pcircc Compony.-.-...-----_.-_.____.--..Spruce 5-3j37

Alpine Foresl Producfs ----..--..7764911

Amcricon Hordwood Co..--.--.-.----.-...Rtchmond 9-4235

Angclur Hordwood Compony.----..-.-..._.-lUdlow 7-6168

Arcoto Rsdwood Co. (Petc Keponl--..WEbrler 6-1848

Atsociolcd Rcdwood Milh.-.-_.--_--....OVcrbrook 5-8741

Alfor Iunrbcr Co.--.-.--.----.--...... -----.---._lAdicon 7 -2326

Avolon Moulding-...--------.-_-----...-.-__-__-.-._-DAvis 9-41 l5

Bock Iumbcr, J. Williom.----------...--.---REpublic l-8226

Ef cmco lumbcr Soler Co. ..-__-_--_-------CAp'ttol 5-121G

Blisr Lumber Co., Inc.-------.RAymond 3-l 681-3-3454

Bohnhoff lunber Co., Inc.__---._._-__----Rlchnrond 9-324i

Brooks-Dodge Lumber Co.___-.-.._--__-Oyerbrook 5-g650

Brucc Co., lnc., E. 1..---__-..---__-.-_-_.--__-.____Spring 2-2431

Brush lndustriol Lumber Co.--__.---___--Rlymona 3-33Ot

Centrol Volley Box & lumber Co.-_HOltywood 7-6550

Chontlond tumbcr Co. -_..._.TR g-l3lz

Cloy lumber Co.---.-___--.-.--_---..__-_-__-..pLeosont 3-ll4l

Coos Hcod Lumber & Plywood Co.__----spruce 5-1179

Commcrciol Iumber Co.--_-_-._._.-_----.___-.Spruce 3-lgg7

Consolidofed [umber Co....-.-----..-____--..__-spruce 5-3477

Conlinentof lr{oulding Co.,._.-.._-_----.---- _.-.-...---625_112g

Dovidson Western Plywood Co.---.._--_-ANgclus 3-6931

Dcl Volle, Kohnon & Co._-----...___--___-_HUntley

Richkrofl --.-.---------.-.---A Adison 7-5304

Roy Forcrt Producls Co..-..---.....----....fRionglc 3-1857

Rygol !umber Soler----...-...--..-..---....--...SPruco 5-321 |

Sonfor.d-[usricr, lnc. -....--..-.---.------AXminrlcr 2-9181

Shively, Alon A.....------.--..-.-....-..-..--.-CHopmon 5-2083

Siorro lunber & Plywood, lnc.--.-.-.-.-..TRionglc 3-2111

Sinmonr Hordwood Lumber Co,..-......---SPruce 3-1910

Smith Hordwood Co., [. R.----.--------------.SPrucc

Co.--..-----.-.-...-..-RAynond 3-7382

Jcwell Lumbcr Soles----...------.---------.-.-.FRontier 8-8292

Johnson Lunber Supply Co.--------------..NEvodo 60191

Johns-A4onville ----.--.-DUnkirk 5-0595

Jones Veneer & Plywood Co.--------.---Klmberly 7-6217

Kent, Poul E..-.-----..----------.--..--.-.------HOllywood 7-1127

Iorhley, Dovid E.---.....-----------..--_._------CHopmon 5-8805

[. A. Dry Kiln & Sforoge, lnc...----.-----ANgelvs 3-6273

Icv Iumber Co. ..---------.---..-..--------.-..----tUdlow 8-3036

Los-Col Iumber Co..-.-.---.-....-..--.-----..---..tUdlow 2.531 I

llohogony lmporting Compony-.------._-.MUrroy 2-2801

Morquorf-Wolfc Lumber Co...---..---HOllywood 4-7558

AAcCloud Iumber Co..-...--..------.--.----.--.-VErmont 8-4963

Mullen lumber Co., Floyd ....678-5518

Muluol Moulding ond [umber Co.---.--.-FAculty l-0877

Ncinqn-Rced Lumber Co,....------.-.-..TRiongle 3-1050

Neth Lumber Soles, A. \ir'.---..-.-----.-.-TRiongle 3-2663

Oliver lumber Co..--------..------.-.------.RAymond 3-0O53

Oregon-Pocific Forest Prod. Corp.---.PArkwoy 2-4520

Orgood. Robert S.----.--..-----.----.------.---.-DU nkirk 2-8278

Owens-Porks Lumber Co,-----.---.-------------.ADons 2-5171

Oxford Lumber Co., Rex----------------AXninster 3-6238

Pocific Fir Soles.-.---------..--.---.----.---.--------MUrroy 2-3533

Pscific lunrber Co., The--..------------CUmberlond 3-9078

Pocific-/vlodison Lumber Co.------------.---SPruce 3-2292

Pocific Wood Producls-..-----------.--.--..-.MAdison 8-7261

Pon Asiotic Troding Co., Inc.---.--------Rlchn ond 7-7521

Poircc Compony, A1...--------..------------SPrucc 5-3537

Pcnberlhy Lunber Co...--.------------..----..---tUdlow 3-451 I

Pcrry lnlernofionol Corp.-.--.---------------ORcgon 8.7151

Philipr Wh:lc. lumber, Don Jr.-.--.-.-Glodstonc 4-501i

Pioneer Wholesole Co. ----------.--.----WOodlond 2-7635

Quolity Ploning l ill-..-.......-----.--.------.lNgalus 8-2868

Wholcsole Foresl Producls Div..-.-.."....-..--.-.--.583-6013 White, Horry W. .....-..--.-.....---..-----...--....SPrucc 5-3409 Wilson, Forrert W.--.----.---..-..--...--..-..SYcomore 4-7835

Blocdcl & Prycll livcrr B. C. Forort Produclr Lld.l

7-7166

Reody Hung Door Mfg. Co.--.-.--.-.-..--.Vlcloria 9-6112

Roberls Co., The.-...-.......--...-....--.--CUmberlond 3-5667

So-Col Bldg. Moleriols Co..-....-..-...---MAdison 7-5304

Slroil Door & Plywood Corp.....----CUmberlond 3-8125

Torler, Websfer & Johnson......----....--ANgelus 9-723t

Torler, Websler&Johnson (Speciolly Div.l AN 8-8351 West Coqsl Screen Co.--.---..--.--.-..-------ADoms | - I 108 SPECIAL SENVrcES

Associqted Molding Co.--....--.-....-..-..RAymond 3-3221

Borrell D;v., Allied Chemicol.-...---....----..----,---685-8510

Berkof Monuf octurin g Co.---.--.-... ---. -------.- ------877 - | 1 63

Colif. lbr. Inspection Service-------.NOrmondy 5-5431

CHIP Nofionql -----.------(2131 331-8201

Coost Ploning Mill----.--.---.....--..----------lvtAdison 2-l I 8 |

Lumber Cenler Milling Co..---------..EDgewood 6-1261

Nordohf Monufocluring Co..--------------.----- -----849-267 5

Phillips Sow & Corbide Tool -------------.LUdlow 5-448O

Redwood Inspeclion Service--------------lvlAdison 8-63O6

Relionce Sheet Metol Co, ---.----...-- .-268-1301

Son Antonio

BUYER'S GUIDE

sAN FRANCISCO

[umber Co., Inc.--.-------.Flllmore 6-6000

Kenfield, M. E, (Gilchrisl Timberl.---.-..-.WAlnvt l-4522

Ionon Iumber Co,---.---..-..----..--...---------YUkon 2-1376

McCfoud Lumber Co.------.----..-------..-.----Exbrook 2-7041

Pocific [unber Co., The.-..--..------------GArlield l-3717

Ricci & Kruse Lumber Co.--..-....-.----.....Mlssion 7-2575

Silmorco, Inc.------.-------.---.--.----..--..-----.Exbrook 2-8268

Torter, Webster & Johnson. Inc.....-.-.-.PRospecf 6-4200

Union Iumber Compony ----.-----.-.--.-.-..-.-SUtter l-6170

United Sloles Plywood Corp.----------.----.JUniper 6-5005

Word & Knopp-....-.----*----1...--.-.----------GArfield l-1840

Wendling - Nothon Co..---.---.----.......-----.--SUiler l-5363

Wesl Coosl Timber Products--.-.-.-GRoystone 4-393'l

Weslern Foresf Producls of S.F.----.-.-LOmbord 4-8760

Weslern Lumber Compony ----------------..--Plozo 6-7lll

Weyerhoeuscr Compony -....---.-..--.----.----Ptoza 5-6781

Ziel & Co., Inc.--.--:-.---.----....-....-..-.----.-YUkon l-0210

sAsH-DOORS-Wt NDOWS-MOU l"D tNGS BUILDING IIATERIAIS

Bluc Diomond Co.----.-----.--..-...---..-..-.--..--.YUkon I -l0l I

Cofoveros Cemenl Co.---.----...-.-.---------DOuglas 2-1221

BAY AREA

SACRAMENTO

OBITUARIES

Lloyd E. Cole, for more than 40 years identified in lumber distribution and sales. died May 30, 1963 at the age of 6b.

Services were held at Forest Lawn Memorial Park, Glendale, June 3, 1968.

Over 100 lumber associates and friends attended the services.

Lloyd Cole was the uncle of Don Gow. prominent member of the lumber industry. Mr. Cole was a member of the U.S. Army Air Corps during the first World War and was active in social and civic affairs.

He also leaves his sisters, Mrs. Rosella Gow and Mrs. Gladys Carnachan, He was the uncle of Mrs, Kay Ferguson, Mrs. Rachel O'Day, Bob and Bruce Carnachan. During the past several years Lloyd Cole was a member of the Georgia-Pacific lumber sales division.

Garnet E. Wrigley, 71, long with the Bauer Lumber Co,, died at his home May 18. He had lived in Carlsbad for 88 years.

Mr. Wrigley came to Carlsbad from his native city of Elmira, N.Y. He ri!'as associated with Bauer Lumber Co. for 22 years, for the last 17 years in the capacity of manager until his retirement in 19b9.

He was a member of the Union Church and, until his retirement, of the Carlsbad Rotary Club, His widow, Mrs. Georgia B. Wrigley, of the home address, 1205 Magnolia, survives him as do a son, Garnet E. Wrigley of Lan-

casterl a sister, Mrs. Leon White of Elmira; and two gtandsons.

Herschell G. Larrick, 70, a Solana Beach businessman and civic leader. died in a hospital, eight days after a community testimonial dinner in his honor was postponed because of illness.

Owner of the Solana Beach Lumber & Builders Supply, Larrick spearheaded and helped finance a long fight in the 1950s to have the U.S. 101 freeway built inland from north coast communities. He was chairman of the San Dieguito Coast Freeway Selection Committee.

First president and a founding trustee of the San Dieguito Union High School District, of which he was a member 16 years, he was instrumental in establishing Solana Beach Park and had served as president of the board of San Dieguito Park, between Solana Beach and Rancho Santa Fe.

Larrick was a charter member of the Encinitas Chamber of Commerce and the old San Dieguito Chamber of Commerce. He was a member of the Solana Beach Chamber of Commerce and St. Peter's Episcopal Church in Del Mar.

Larrick was to have been honored at a testimonial dinner sponsored by the Solana Beach chamber June 4 but was hospitalized June 2 after sufrering a circulatory ailment. The dinner had been postponed until August.

Surwiving the civic leader are his widow, Annabel, three sons, including Herschell G. Jr. of Solana Beach and Charles of Escondido; a daughter, and 16 grandchildren.

CATIFORNIA TUIIBER'IAERCHANI

Ray Webb, sales representative for Marlite paneling in Utah, southern Idaho and eastern Nevada, died May 16. He was 43. Webb, who lived in Paris, Idaho, leaves his widow, Elaine, and three children. A graduate of Utah State University, Webb joined the Westerrr Division sales staff of Marsh Wall Products, Inc., in 1955.

Serwices were conduci.ed in Alameda on June 10, for veteran lumberrnan Clement "Clem" Fraser, 74, who died in that city June 7.

Semi-retired in recent years, Mr. Fraser was widely known throughout the Bay Area where he had spent most of his lifetime in the retail lumber business. He managed the old Waddell Lumber Company in Alameda during the early 20's, and remained with the company as sales manager when it was purchased by Loop Lumber & MilI Co. During 1928, Mr. Fraser was pro,moted to general manager of Loop, remaining in that capacity until 1940 when he joined Hogan Lumber Company.

Mr. Fraser had long been active in local civic and industry affairs. Ttre fourth president of Oakland Hoo-Hoo Club 39 (1927-28), he was the originator of the Oakland Reveille which just observed its 31st successful year.

Mr. Fraser leaves his wife, Laura, of their home at 1901 Alameda Avenue, Alameda; two daughters, Mary Lou and Marjorie; and two sons, Bill Fraser of Wendling Nathan Company, Sacramento, and Jim Fraser of T\rin Harbors Lumber Co.. Menlo Park.

STRAIT DOORS

Are Now Obtainable with The World-Famous and Pafented

Placarol Construcf ion w00D sPlRAts til)

Placarol core has won universal fame

The core of the STRAIT PLACAROL flush door is composed of smoll wooden spirols which qre firmly pocked together, thus giving the core o honeycombed structure. This structure is o potented process thot hos proven itself oll over the world.

o EXCEILENT STABILITY qnd RIGIDITY

O NO DANGER OF WARPING

o NO "felegrophing" There isn'l ony

O UNBELIEVABLY LIGHT

O EVERY SPIRAL SUPPORTS A MAN's WEIGHT

o Doorskin Bocks qre I00% SEAIED with glue-spreod ond HOT PRESSED

EXTERIOR SPIRAT DOOR SPECIFICATIONS

Stifes ore | 5/e" wide ofter lrim. End roils sre 23/n" wide ofler trim. Lock blocks, including sliles, ore 53/e" x2O" snd cenfered in door.

TWO.YEAR GUARANTEE

1224 North Tyler Avenue

CUmberlqnd 3-8125

El Monte, Cqlifornio

Gllbert 4-4541