The California Lumber Merchant - July 1959

OTHEN, STANDAR,D CAL-WOOD DOOR TYPEIS INCLUDE

Flush Combinotion

Louvre

Folding

SPECIES INCLUDE

Joponese ond Domestic Birch Ash

Beech

Selected Philippine Mohogony

Ribbon Mohogony

Mosonite Hordboord

Mosonite Hordboord ( Prime -cooted I CAtlt0RNlA W00D PR0DUCTS, lNC., Sonto Roso, Colif.

Fir Sosh

Jack Dionne, Publisher

Tqriff Commission RePorts No Serious Iniury Coused bY Hqrdwood Plywood lmPorts

The U. S. Tariff Commission, Washington, D. C., on June 22 reported findings of no serious injury caused by hardwood plywood imports, Attorney James R. Sharp of Sharp & Bogan, Washington, on that date wired the Imported Hardwood Plywood Assn., Inc., San Francisco. The decision of the Tarifi Commission was by a split vote of 4 to 2. In casting their opposing votes, Comrnissioners Schreiber and Sutton had asked in I dissenting opinion that total imports of lauan be limited to 500 million sq. ft. per Year.

The announcement late in June culminated a 6-month investigation on hardwood plywood imports which the Commission initiated last Dec. 22, when the Hardwood Plywood Institute filed a complaint alleging serious injury (or threat of serious injury) was being caused to the domestic industry by imports.

The full Commission report had not yet been received by San Francisco at press time in Los Angeles' More details may be available for a later issue.

GII.ETIDIN ||F G||MITG EUETITS

JulY

Conference of Architects from Latvia and the Balkans, Southern California Building Center (7933 W. 3rd St., Los Angeles), July 4: Host: Stan Borbals.

Pacific Coast Builders Conference first annual meeting, San Francisco, July 6-9, sponsored by San Diego Building Contractors Assn. (Stanley C. Scott, president, Home Builders Council of California) and other groups. John Jacobson, Sacramento, program chairman; Richard E. Doyle, San Francisco, ladies' program.

Preview Showing of New Materials and Displays, Southern California Building Center (7933 W.3rd St., Los Angeles), Noon to 7:00 p.m., July 6.

Ptilippite Mahogany Association annual meeting, Ojai Valley Inn, Ojai, Calif., Iuly 12-16.

Southern California Chapter, American fnstitute of Architects, Dinner meeting, Southern California Building Center (7933 W. 3rd St., Los Angeles), July 14.

Black Bart Hoo-Hoo Club 181 atrnual Golf-Swim-Barbecue party. Ukiah Country Club and Home of Bill Moores, Ukiah, j"li ii; Chairman: Ed Gillespie.

Los Angeles Hoo-Hoo Club 2 Election Night and Western Fun Nite Stag Party, Lakervood Country Club, July 17. Golf, 10:39 a.m.; Cocktails, 5:09 p.m.; Dinner, 7:09 p.m. Reservations imperative, and Golf awards only presented following dinner.

August

Reception honoring E. C. N. Brett on his retirement as Chief Architect,'County of Los Angeles, Southern California Buildine Center (7933 W. 3rd St., Los Angeles), August 7.

BY JACK DIONNE

It is related that Abraham Lincoln once went to listen to an address by that great orator, Col. R. G. Ingersoll, and, returning home, said to his wife: "What a marvelous instrument is human speech, played by a master."

Some authority once said that Lincoln revolutionized the American manner of speaking and writing; that he did for our American type of English what Dante did for the ftalian. He did more to create a simple style of expression, using few and easy words in a way to give them unheardof power, than any other man.

One of Lincoln's greatest and most-quoted remarks during the Civil War was: "I have been driven many times to my knees, by the overwhelming conviction that I had nowhere else to go."

our children today ,"":" "; ,oJ rr.,r" of the great Americans who have put life and color into our history by the grandeur of their speech. Most of them have heard or read

of the eloquent Patrick Henry and his immortal yye1d5"Give me liberty, or give me death-" and his equally famqlr5-"ff this be treason, make the most of it." But it should be remembered that Patrick Henry had no antagonist worthy of his steel, so far did he outclass his field.

But history tells of a series of debates that took place in the U.S. Senate that challenge comparison. The great Daniel Webster and the powerful and dramatic Henry Clay were on one side, and John C. Calhoun of South Carolina, often called "the master logician of his age," opposing them single-handed. An English journalist, over here to report those debates, wrote back to his paper: "Flistory has no parallel. There has been nothing like it since the debates of

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Milton's angels." Yet few Americans today know that it ever happened.

While not the story-teller that Lincoln was, George Washington had a nice sense of humor and liked to tell a joke himself. When Washington dined General Cornwallis after the surrender of that gentleman at Yorktown, each of those present was called on for a toast. When Cornwallis' turn came, he raised his glass and toasted: "The King of England." Washington immediately raised his glass and added; "-111sy he stay there !" And it was recorded that the Englishman laughed as loud as any.

It was shortly arter tlie aJrr, lr Washington that General Henry Lee, familiarly and affectionately known to the army of Washington as "Lighthorse Harry Lee," made an address to Congress in which he uttered for the first time that immortal description of Washington: "First in war, first in peace, and first in the hearts of his countrymen." "Lighthorse flarry" was*the l.an";. of Robert E. Lee.

Thomas P,aine, the patriot of the Revolutionary War, and the author of those famous words-"These are the times that try men's souls," wrote these patriotic words: "I have

as little superstition in me as any living man, but my sound opinion has ever been, and still is, that Almighty God will not give up a people to military destruction or leave them unsupportedly to perish, who have so earnestly and repeatedly sought to avoid the calamity of war by every decent method which modern wisdom could invent. Neither have I so much of the infidel in me as to suppose that He has ever relinquished the government of the world, and given us up to the care of devils."

Ben Franklin's father rJ"*lorriraid grace at some length before each meal. One day in early winter, Ben was helping the old man carry a side of beef into their cellar storehouse in preparation for the winter, and Ben asked his father why he didn't just say grace over the whole side at once and save a lot of time later on.

When Ben Franklir, *1, rJ"rrrl the Constitutional Convention in 1787, a lady stopped him and asked, "Well, Doctor Franklin, what have we-a Republic or a Monarchy?" And the wise old man replied: "A Republic-if we can keep it."

Willis Smith, president of Coos Head Timber Company and partner in Coos Head Lumber & Plywood Co., and Wylie Smith, vice-president of the lumber production firms, are shown starting a typical Coos Head log on its trip to Portland, where it will be on display during the State of Oregon Centennial celebration. Coos Head Timber Company was established more than 13 years ago and is the supplier of materials to its Coos Head Lumber & Plywood concern of Southern California, which is under the capable management of Phil Gilbert.

For ertertor s'iditng. .. sussest PONDEROSA PIwE

POTYDEROSA P7NE provides superior board and batten siding for commercial buildings as well as {or residential use. Low in density, it is an efiective insulator against summer's heat or the deep cold of winter. Softtextured and lightweight, it mills accurately, nails easily, and handles and works well-important for on-the-job economy. Resistant to swelling, shrinking or warping, Ponderosa Pine also provides sturdy, long-lasting sheathing, subflooring, roof decking and light framing.

For interior woodwork, too, Ponderosa Pine is economical to install and maintain. In its clear or knotty grades, Ponderosa Pine is today used for more paneling, windows and other architectural woodwork than any other wood in America. It is attractive and durable. And its ability to take finish treatments makes Ponderosa Pine a special favorite of homeowners.

Always carefully dried, Ponderosa Pine can be recommended with complete confidence.

A decorating idea that will sell more lumber . . Western Pine Region woods finished in COLOR. Look for our advertising in home improvement and do-it-yourself magazines. lt works for you. For more information write to Western Pine Association, Yeon Bldg., Portland 4, Oregon.

Western Pine Association

rnember mills monufoclvre lfiese wods to high slondords of groding ond meosuremenf. grode sfomped /umber ie ovoiloble in fhese species

ldoho Whlre Plne Pondcroso Plnc Sutcr Plnc Whlrc Flr Inccnre Gedqr Dougloc Flr Lorch lcd Gcdor. Lodgepole Plne. Engelmonn Sprucc

Today's Western Pine Tree Farming Guarantees Lumber Tomorrow

* t;*iSSS&",r

attra,ct;i,ue, durable, econoyrncalqnd'it'is un ecccellent t nsulator

New Profit$ New Sales ldeas

NEW PRODUCT$ New Literature

G-P M,ODEL HOME PROMOTION TO AID DEALERS AND BUILDERS

the lawn of each home and special in-home displays aid the real estate or builder salesmen to explain qual'ity features to viewers and customers.

New, Small Boat Line Quality Item for the Retail Lumber Dealer Matzley Corporation, of San Francisco. has received the first West Coast shipment of a quality small boat line manufactured in Japan. A new import item for the established import house, the firm is highly optimistic about the new line, called the "Imperial," in view of the favorable comment received from boat enthusiasts up and down the Coast.

The new line, manufactured in a variety of different models (custom-built boats to order) ranging from l4-foot runabouts to 21-foot cabin cruisers, is very reasonably priced in comparison with domestic craft of equal quality. Constructed from only the finest Philippine mahogany marine plywood, complete with Fiberglas bottoms, the initial shipment included two cabin cruisers and one runabout, all fitted out for outboard power.

According to the Depart- rnent of Commerce, the small boat industry mush-

KAISER GYPSUM TO MARKET FIBERGLAS INSULATION LINE

Kaiser Gypsum Company has been appointed distributor in the 13 western states and Texas for the full line of Fiberglas residential building insulation products of ,Owens-Corning Fiberglas Corporation. The agreement, announced in Oakland, California, by Colin L. Campbell, general sales manager of Kaiser Gypsum, was effective June 1. Fiberglas now ,has four glasswool manufacturing plants in the United States, one of which is located in Santa Clara, Calif., for supplying rnarkets in the \Vest.

l9-fi. "lnrgeiol" Rud@l roomed to better than 2.5 billion dollars last year. With this thought in mind, Matzley Corporation is currently looking forward to establishing lumberyard distributors for the new "Imperial" line in active coastal and inland, small-craftminded areas throughout the state.

Portland, Ore.-Two hundred model homes will be opening around the country from midMay on as part of Georgia-Pacific Corporation's spring program to aid dealers. Keyed to a "Make Your Home Say YOU" theme, the ,program has the additional mission of inducing builders to offer quality ,brand-name custom features in theit homes to provide added sales impetus.

Each of the model homes are using Georgia-Pacific "Family- Proof" hardwood plywood paneling in one of the eight species currently produced by the company. "Make Your Home Say YOU" site signs appear on

Paneling is purchased from local lumber dealers by the builders and inquiries about paneling or other wood products are referred back to locd dealers.

A number of aids back up the model home builders. Among these are direct help from Georgia-Pacific warehouses and their specialty men and a "Make Your Home Say YOU" advertising push reaching better than a five-million-person audience th.rough shelter magazines. T,he latter is supplemented with local newspaper and other advertising in each area.

Early indications are that this program will have greatly beneficial effects for everyone involved, says Georgia-Pacific. They indicated that, since announcement of the program, some builders have been contacting G-P warehouses and distributors to join in the promotion.

NU-TREND ALUMINUM SPECIAL PRODUCT FOR BUILDING MATERIALS, LUMBER YARD MARKET

Lumber Kilns featured in the new Moore Dry Kiln Co. prefabricated Bulletin 5906. vantages of prefabrication type aluminum kiln buildings which are already in wide spread use in the South and East.

Ready-to-erect metal insulated prefabricated lumber kilns-the most recent advancement in lumber seasoning equipmentare featured in a new four-page brochure being offered free for the asking by Moore Dry Kiln Conpany, North Portland, Ore.

Actual photographs of various sizes of prefabricated kiln installations, together with cross section line drawings showing the revolutionary "Wedge-Seal" panel joint construction incorporated in the Moore Pre-Fab Kiln design, are included in the recently printed circular. In addition. the new Moore Facts Bulletin 59)6 contains complete information about the special ad-

"The Failure Record Through 1958," a l5-page analysis of business failures in the United States, has just been published by Dun & Bradstreet, Inc. This covers business failures and resultant creditors' losses analyzed by location, by industry, by age, by size, and by cause. Single free copies of this booklet are available from the Public Relations and Advertising D,epartment, Dun & Bradstrect, Inc., 99 Chuch Street, New York E, New York,

"Se1f-Instal" a pre-hung, full-inch, extruded aluminum combination storm door, is the new product being introduced in the building materials market by Nu-Trend Aluminum Products Corp. of Syosset, Long Island. "Self-Instal" makes it possible for "do-it-yourselfers" to install, with only a screw driver and a very simple instruction sheet, a combination storm door, equipped with every expensive custom luxury. Full inch extruded aluminum guarantees "sell-appeal" appearance and long distance durability.

Manufacturers offer to all dealers who order "Self-Instal," full merchandising kit and service, including attractive '{s'hopperstopper" display, point-of-sale and direct-mail consumer literature, full product guarantee, newspaper mat service and advertising aids. Every "Self-Instal" door is individually packed in an "easy-to-carry, you-cantake-it-with-you" package.

(TeU them gou saus it in The Califomb Lumber Metclwnt)

2l-ft. "lnpcrlol" Cruirer

Sful . .

Bf le Siaaaa

Age not guoronleed-Some I hqve told for 20 yeors-Some Less

Those Foreign Cors

These small foreign cars are attracting worlds of attention these days. A story goes round about the big man who looked at a very small imported car and asked the salesman:

"IIow do you get into this thing?"

"You don't," said the salesman; "you just put it on."

was hurt. He said:

"No, I'm not really hurt, I don't think. In fact, it wasn't the dog knocking me down that bothers me, but that tin can tied to his tail gave me an awful wallop."

Woodheqd Lumber Co. Closes;

was crossing the Thonks All for 'Good Will'

And there is one about the man street when a big hound dog, running at top speed, sideswiped him and knocked him down. As he was getting to his feet, a small car hit him and down he went again.

who

Bystanders helped him to his feet and one asked if he

DOUGLAS FIR

The following statement was officially released toward the end of June by Hal A. Brown, president of the Woodhead Lumber Company, Los Angeles:

"The board of directors has seen fit to conclude the operations of this company, midnight, Tuesday, June 30, 1959. As of that date, it will no longer be open for business. Such additional time as necessary will be spent in winding up its affairs.

"The company has prospered and terminates its operations in splendid financial condition. Nevertheless, it considers one of its greatest assets the good will of the host of friends, customers and suppliers with whom it has had the good fortune to deal over these rnany, many years.

"To one and all, it expresses sincere and heartfelt thanks.

"Woodhead Lumber Company."

Under the administration of its president. Hal Brown. and management of R. R. Whiteside. the Woodhead yard at 4800 W. Pico Blvd. in Los Angeles has indeed been one of the most successful and highly respected retail lumber operations in Southern California. In addition to his duties at the vard. Dealer Brown served two meritorious terms as oresident of the Southern California Retail Lumber Assn. in 1957-58 and 1958-59, relinquishing the office this past April to Gilmore Ward.

The Woodhead Lumber Comoanv thus ioins the distinguished list with Patten-Blinn, the former Hammond Lumber Company multi-lineyard operation (some of whose yards were sold to a new company sucessfully operating them under the old name today), the Fox-Woodsum Lumber Co. of Glendale and the E. K. Wood Lumber Company as giants of the pioneer Los Angeles retail lumber scene who have passed from the picture.

The Woodhead Lumber Company was started in 1916 and weathered depression and boomtimes in its 43-year history. Hal Brown, who rose to president, himself started in the yard of the company in 1923. While Mr. Brown has other interests, he and his wife plan to start their new leisure at their recently built home above Malibu Beach and also do some traveling, after Hal first gets in all of the fishing he wants.

Motor vehicle accidents killed 36,700 and injured 2,825,nO on U.S. highways during 1958.

THE CALIFORNI.A T{BERMERCffiT

On thc Folltlw'irrg l'ages s'ill lle fotnrd nlanv Articles arttl l'h<ltogrtphs of Special intcrest to All Segnretrts of the Crcat Sotrthrvest antl \:\/est C<litst lltrilclirtg \Iatcrials Incltrstrv, rvhich it has becn tl're privilegc of The CALIFOITNIA LU\IBI]R NIERCHANT to Sen'c faithftrllr ancl rvithout interrtrlrtiorl sitrce July' I ' l 922.

('l'lrr' -l'itlt' l'rt'gt' slt,,rr tr itt'tt' ri ill lrt' lt'tttt'lttllt'tt tl lrr lorrqtirttt' Srrlrst lilrt'rs ,rl l'lrt' \lEIt(ll[.\\'l' rts orrl ,,f' tlrc str t't'rrl Ij'r-rtrrt-(lor lt lllrLtt's rrst'tl tlrrt irrq tlrt' tttitgltzitt<"s t'ltt']t r t'ltt's. 'l'ltis rrtrt'. tr illg tr"lt tlr''l tlr. irt<lrrstt-r irr its ilirrstlrLtiorrs frrrrrr tltt'l'-ot't'st to tlrl Ilottrt'. rrits [it'st Irtrt ittto rrst'tlrtlitrg tllt'llitt']!J)0s rLrrtl rtlso st'r'r t'tl ,rs l,ac k,ft'otttttl l,rt lllitll\ il llLitlrfrrl lit'otlt' (.ovt'r' .\tlr t'r'tist'r rlrrt irrg tllc l)t'1rlt'ssiorr ll0's )

The Benefits of Deoler Associotion illembership

. By Hol A. Brown, President 42nd Annual Meeting, S.C.R.L.A.-April 7' 1959

A report on the affairs of the Association certainly cannot be considered the spice of the program. It is well, therefore, to turn it loose near the start of proceedings when everyone is fresh and there is little hazard of the monotonous string of statistical and fiscal data being drowned out in a cacophony of snores.

We are one of 33 Regional Groups comprising the National Retail Lumber Dealers Association with headquarters in Washington, D.C., the support of which is maintained bv the active members. As contributors towards the success -of our sector of ttle construction industry, we annually appraise the results of our efforts individually and as a group. Last year in our report, a copy of which was sent to all members, we made a rather detailed resume of the basic framework of the SCRLA. There has been little change since, so rather than impose on you, most of whom are old members, with a duplication, we will treat this talk as supplemental with the suggestion that new members, if you wish, may obtain the 1957 report from the Association Office.

During the year there has been no change in our dues structurC among the Active, Sustaining and Associate Members. From April 8th, 1958, to March 19, 1959, we lost 14 Active Members, eight of which because of discontinuance of operations for one reason or another. In the same period we gained 11 new Active Members. We lost five Sustaining Members, three of whom were outside Los Angeles County, and gained one new one. In Associate Membership we lost 13, seven of which because of discontinuance of operations. We gained 15 new ones. The net result is that we now have 221 Active Members, 40 Sustaining and 104 Associate Members.

Our total income for 1958 as compared to 1957 was an increase of 5.8/o. Rather than to now go into more detail on these matters, if you are interested, may we refer you to the Director in your area who has the Auditor's Report for this and a comparison with previous years. Always a surprising feature to those not familiar with the many activities of SCRLA is that 45% of. our revenue comes

through channels other than dues, from special services such as the administration of several Insurance Funds, Employers Council, Millwork Catalogues, Welfare and Retirement Fund. Workmen's Compensation Service Fee, Lumber Training Institute, Intereit Accruals.

This latter arises from $16,000 in Government bonds impounded as a Sinking Fund for the purchase or construction of our own office quarters. In the interest of economy, convenience and parking facilities, it is desirable that we get away from the high-rent district in which we are now located as soon as possible. In the matter of income, we would be remiss did we not mention the revenue derived from the rental of sDace to the Exhibitors at this Convention. In a substantial degree they help make this gathering possible and certainly more interesting and valuable to us as potential users of their merchandise and services. To them we extend our appreciation and thanks. We urge the membership to take full advantage of what they have to ofter.

Multifarious Services of Association

As a refresher, we will give you a quick sketch of some of the multifarious activities and services of the Association. There is the Lumber Association Insurance Fund at a low premium cost designed for medical, surgical and life insurance coverage up to $30,000 for salaried employes and their dependents. No medical examination is required. 140 companies are participating. Since 1952 medical claims of $598,000 and life insurance claims of $224,500 have been paid against premium receipts of $1,100,000. During the past year a Master Trust Agreement has been drawn to cover retirement for salaried employes. It is of such latitude that it can be fitted to cover the varied needs and wishes of individual firms.

Group Workmen's compensation is participated in by many firms. The experience rating has been high and resulted in substantial dividends to the members. One of the so-called fringe benefits, the Health and Welfare Insurance and Retirement Plan, is negotiated yearly by the Lumber Employers Council with five different Unions. Although the Council and its functions are no part of the Association. the book work and collections are rnade and recorded in the SCRLA office, for which we are compensated, and deposited with the Bank Trust Department. It is calculated thit almost $3 Million will inure annually to this Fund. That ain't hay in anybody's language.

You don't need a pencil and the back of a shingle to figure what that does to the cost of doing business_or to Mr. Joe Doakes building his home, if, as and when the retailers get around to passing such charges on to the customer where they ultimately belong. This, of course, is just one tassel to the ever-increasing fringe that is being shoved down American throats through unbridled monopolistic labor dictatorship-and so we give another twist to the inflationary spiral.

Under Able Guidance of Orrie Hamilton

It would be a bulky undertaking to list all the meetings and activities arranged through the SCRLA office under the experienced and able direction of Orrie Hamilton, our executive vice-president. Every member should sometime during the yeai pay a visit to these busy headquarte_rs. Th-e printing esiablishment alone is of no mean prop_ortion. A-ll of tfre matter including Bulletins, Programs, Year Book, Badges, Reports, stationery, etc. emanate from-thi-s Pl-a"I' Out- of thil office, of course, works that Grade-Mark Viking, Erik Flamer, a whale of a man dolng a whale- of a job.-Last September, Ed Gallagher was added to Orrie's cr-ew, a valuable adjunct to liaison and contact work in the field.

(To Be Concluded, in the Nert Issue)

The Lumber Merchants Association is pleased to welcome into membershio the following firms:

Chas. C. Meek Lumber Company, Redding-E. H. Haunschild, general manager;

Kelsey Lumber Company, Placerville-J. B. Hassler, sales manager;

Longfellow Lumber Company, Chico-Carl W. Dietz, managlng owner.

We are also pleased to welcome into Associate membership the J. H. Baxter & Company, San Fran-

cisco, and P.B.M. of Santa Rosa.

The following Resolution was adopted by the LMA Board of Directors and forwarded to appropriate lumber-grading agencies to draw attention to the lack of grade-stamp policing, by some ag'encies, where facsimile stamps have been employed by unauthorized personnel to the detriment of local, ethical lumber dealers. We, and your fellow dealers, will appreciate your reporting of any such similar activity in your area to the Association's office:

The Board of Directors of the Lumber Merchants Association of Northern California, meeting in regular session at Yosemite National Park on Apri'l 2l,1959, did resolve as follows:

RESOLUTION

On motion duly made, seconded and carried, the following preamble and resolution were unanimously adopted:

Whereas, a primary objective of this Corporation is to establish and maintain high materials standards within the lumber and building materials industry and to encourage sound business practices, and,

Whereas, the Lumber Merchants Association of Northern California, did, by resolution of its Board of Directors, on April 12, 1949, make known to appropriate parties its support of the principle of grade marked lumber, which resolution is hereby reaffrrmed, and,

Whereas, responsible lumber manufacturing and grading organizations have established and promoted widely recognized grade stamps to identify grades of lumber to users thereof in terms of intended use, and which practice has been to the credit and benefit of the entire construction industry, and,

Whereas, it has come to our attention that facsimile grade stamps have been employed by unauthorized persons, which action we believe to be to the detriment of the lumber industry. It has further come to our attention that said violations, in many instances, have not been prosecuted by responsible grade-marking agencies, even though having been made known to said agencies, rvhich practice we believe is rapidly resulting in a lessening of confidence in the grade stamping principle.

NOW, THEREFORE, BE IT

RESOLVED that the Lumber Merchants Association of Northern California hereby urges and recommends that responsible grading agencies inaugurate a continuing field surveillance program; that all unauthorized use of facsimile grade_ stamps be vigorously investigated and, where ap- propriate, offenders be prosecuted by appropriate grademarking agencies and we further request that the risults

(Continued on Page 58)

IT'S PROFITABLE TO SELL

Beautf,?'Wc! v and Quqdgmqcle

INTERLOCKING PANETS qnd POSTS

FENCE Designs

READYTTAADE wos designed for olfroclive, low cosl, eosily instolled fence, but home owner3 hove odopted this moleriol to the moking of gorden houses, romodos, lonois, portoble ploy yords, wind screens ond mony olher home improvements. Ereclion of READYMADE inteilocking ponels ond posls is 30 eosy lhot cuslom looking fence or gordcn improvcmcnls con be osgemblcd with the lcost cffort. READYMADE Fencc is buih of noiurol, wcolher rcsislont, knolfree Coliforniq redwood thot will kccp ils bcoutiful oppcoronce ond lost o lifctime.

N-AWLA llembers to Chollenge This 'Hell of o Situotion'

The 67th annual meeting of the National-American Wholesale Lumber Association adjourned May 2L af.ter a three-day session at the Shoreham hotel that wis attended by over 350. All directors were elected for the terms indicated -and, _in a-ddition, E. B. DeVoe of Medford, Oregon, was elected to fill a vacancy for a term expiring in 1960.

J. Ward Allen of Vancouver, B.C., became the 42nd man to be elected as president. He succeeds Donald R. Meredith of Madison, Conn., and is the second man to be elected to the office from Canada-the last beins the late Gordon Edwards in 1916. J. Alex McMillan of-Charlotte, N.C., was elected_ first vice-president, and L. J. Fitzpatrick of Madison, Wis., was electq4 second vice-president. John J. Mulrooney and George Haring, both of New York, .niere reelected to succeed themselves as treasurer and secretary, respectively

Gordon A. Atwater of New York, N. Y., was elected as oiec_utive vice-president, efiective August' 15, to succeed Sid L. Darling of Leonia, N. J. - Darling re.tires on August 15 after almost 29 years, continuous service. He will continue to be associated with the National-American in an advisory capacity. Upon Darling,s retirement being announced by PreJideni Meredith at ihe gpelitg_ session, _he was greeted with a standing ovation. Both Mr. and Mrs. Darling were presented wit-h gifts of appreciation, esteem and affection al the banquet, Tuesday evenrng.

The Executive committee for the ensuing year, in addi-

the rrran behind lhe seal

tion to the president and first and second vice-presidents, will include Charles E. Clay, Inglewood, Calif.,-and Mace Tobin of Eugene, Ore.

A National Lumber Training Prosram-How to Sell More Lumber Profitably-was-succeisfully launched. It will be guided by Sidney Edlund of New York, a specialist in this field with years of practical experience with wellknown, national organizations. The couise will be open to non-member lumber manufacturers. wholesalers and commission men as well as National-American members. Sup- plementing the correspondence features of the course will be four seminars scheduled in each of nine cities coast to coast, makil^g-_36 seminars each for a full day starting in leptember 1959 and ending in May 1960. All lumber minufacturers, wholesalers and commission lumber salesmen who are interested are urged to communicate with the New York office of the National-American. The training of salesTen !s_ a- long-felt need and the course is in keeping with the National Lumber Promotion Program una& the auspices of the National Lumber Manuficturers Association.

Address of President Donald R. Meredith

67th Annual Meeting

Washington, D.C.May 19, t959

Members and guests of National-American:

Since the foun?ing of the Association in 1893, we have comealongway,..

Today we must have imagination, perseverance, ingenuity and sales ability in this lumber business of ours. Pro_gress begins with the dawn of each day. There is no limit to the achievements which can be attiined.

Our Association and members have endured through good times and bad, through two world wars, cold wais, and Government regulationi. Many challenging problems have been met and solved. The chart line of our growth has been an ever ascending one-following the line-of our expanding economy. In fact the rapid erowth in our consuming -markets.is due largely to the great expansion of wholesale activities.

fn contrast with one year ago, the outlook is bright and it seems we can now look forward to the future with confidence

Later this year our national gross production will reach an annual rate of over 480 billion dollars and some authorities estimate it will almost double during the next ten years, reaching an annual rate of 900 billion dollars.

There will be an increase of over thirty million in population. To provide housing for this increased population, and all utilities that go along with housing, witl tax the ingenuity of our distribution channels. There will be stag- gering amounts of building materials used in the construition industry. It_will be the problem of the lumber industry to see that wood products get their share of this businesi. It is a sales job. I stand nori before a group with the great- est pote-ntial asset for building markets ahd a prosplrous lumber industry. That asset is the ability to sell. - -

National Wood Promotion Program

At the annual meeting of our Association at the Broadmoor last year, we were given a preview by the National Lumber Manufacturers Association of their-then proposed plans for an advertising and promotion campaign. Thii was received with enthusiasm by our members, lnd we pledged, our support in every way possible. It is encouraging to know this program is today an accomplished fact. fmmediate results may not be recognizable, but I know this program will accomplish results. Ifowever, every branch of the industry must get behind it.

_ !Y., of National-American, have attended meetings of the National Wood-Promotion Committee and have submitted material and ideas which we considered would be of value to this program, and will continue to do everything possible

to support this worthy cause. The ultimate industry success requires the cooperation of all branches.

Those attending the organization of the Council numbered approximately thirty. I think we have finally come to the realization that we are in a battle for survival, and that it is essential that everyone in the lumber industry work together and sell together. 'We must go on the offensive and not let the millibns of dollars being spent by wood's competitors scare us. As essential as may be cooperation, and as necessary as may be advertising and promotion, this only provides the ground work.

Wi ate today, &en with continued heavy demands, in a hiehlv competiiive era. Competition is something in which wJ wholesaiers should qualify as experts' I understand the Sales Manager calls it a-challenge and the President calls it "A hell of a situation." 'We must begin on the premise that we have a hell of a situation facing us but, as does the Sales Manager, let us consider it as a challenge._Either we are salesrien or we should not classify ourselves as wholesalers. Let me say here, that there is a sales job to be done and I do not knirw of anyone better able to undertake it than the lumber wholesaler. But he cannot do the job sitting on his hands.

A changing and fast growing economy requires. fresh sales ideai. We must be creative and aggressive in our thinking. Problems will not solve themselves and methods used last year are obsolete.

'We have been too complacent and reluctant to make radical changes so essential to intelligent merchandising of lumber and-lumber products in this dynamic era when rnanufacturers of other building materials are. determined to take our markets. We cannot afford to relax when our economy is at the peak. We can expect periodical interruptions and must be prepared to face them.

f believe in the essehtiality of lumber wholesalers in our expanding economy as the most economical and efficient means of distribution ever devised. However, we must not longer delay an intensive sales training program. We will hear more about this tomorrow.

Call for Youth

The wholesalers must also develop a program for recruiting forces of outstanding -young rnen and training them in thE art of manufacture and sale of forest products. 'We must compete with other industries for new talent and we are not going to get good talent for peanuts' , Tilerels no time for complacency on the part of management. There must be creative thinking' Our business must not be built on opportunism, but on the highway- o-f honest and intelligent selling. Lumber must be removed from the auction blo=ck. We have a product to offer which is worthy of the highest consideration by the consumer.- The only thine we have to fear is one another. For goodness sake, let's-stop fighting each other and attack the enemies of -wood.

The lumber wholesaler should not underestimate his imDortance in the selling and distribution field. Neither should ire underestimate his ccsts of doing a good sales job for the manufacturers, and the great amount of capital required

to finance his business. We should net a profit commen: surate with the job we do.

I am reminded that a great industrialist once said of labor "Fifty dollars a day is not too much if earned, but a dollar is too much if not earned." We might apply this , psychology to our own business of selling.

Darling to Retire

I now find it my duty to make the most unpleasant announcement I have ever had to undertake.

For almost 30 years now it has been the good fortune of the National-American Wholesale Lumber Association to have had as its Secretary-Manager and Executive VicePresident a man of high purpose and sterling character. IIe has been a tireless worker and has rendered long and faithful service to' our Association and its members. I have never known one more conscientious and devoted to duty. I know the lumber business is better off due to the sinceie and unselfish efforts of this man.

However, there comes a time in one's life when it seems best to relinquish duties so that one may enjoy for the remainder of life the fruits of his manv vears of work.

I am, of course, speaking of our Executive Vice-President Sid Darling.

This, the 67th annual meeting of our Association, will mark the last appearance of Sid in his official capacity as Executive Vice-President. He retires on August 15 nexL This, of course, will be a great loss to us all. We are losing a good loyal friend. However, Sid will be available to a limited extent as a consultant.

Sid, we will miss you and hope you will find it posrible to attend our meetings in the future. I know all our members join me in wishing you and Mrs. Darling many years of health and happiness.

NLMA President Sqggests "Blueprint"

The president of the National Lumber Manufacturers Association called on the lumber industry to prepare for a "wonderful new age" by developing an "all-out, grahdscale program of dynamic selling." R.obert M. Ingram, president of the E. C. Miller Cedar Lumber Co., Aberdeen, Wash., said this should be a "comprehensive, carefullyconsidered blueprint of constructive action for the next 10 years-the period economists have dubbed the 'Golden 6O's."'

Addressing the annual meeting of the National-American Wholesale Lumber Association, Ingram suggested that thp program be identified as "Marketing Unlimited" and that its one overriding objective be "to do business the way the public wants to do business,"

By that, he explained, "I mean we must develop a more saleable product, remove artificial barriers to its use, and encourage the public to demand that product."

The lumber spekesman proposed that the program be financed by all segments of the lumber industry-manufacturers, wholesalers, retailers, commission salesmen, woodworking plants and related interests.

This is necessary, he maintained, to take full advantage of the "tremendous marketing opportunities to be offered by the rise in living standards, the growth in population and the increase in new-family formations," in prospect for the 1960's.

To form the nucleus of "Marketing Unlimited," Ingram urged that lumbermen:

1. Expand their research.

2. Improve their manufacturing processes and find new uses for wood. Strengthen and expand their distribution channels and develop a closer relationship with all outlets for their products. Take steps to insure that wood is not sold by manufacturers or distributors for an improper use.

5. Step up their merchandising and promotional activities at the local, regional and national level.

Even before launching an effort such as "Marketing Unlimited." lumbermen must put greater emphasis on

lf3 G('OD bu3lna33...io DO bu3lno33...wllh ItIATtONAL-Alf, ERICAN Lut BER IfHOLESALERS

"creative selling," Ingram declared. In this connection, he told the wholesalers' association : "The selling of quality instead of price has become almost a lost art in the lumber business. But believe me, gentlemen, before we can regain a decent markup, this lost art will have to be revived." Also, he asserted, those who sell lumber at the wholesale and retail level must seek to irnprove their market position by providing "that fast-disappearing and most precious of all commodities-a little. extra service, a little extra convenience."

_ Another point to be stressed in "creative selling" is "how lumberwill outperform competitive materials/' fngram emphasized. Present merchandis.ing efforts of the lumber industry, including _t_he re_cently inaugurated million-doll ar -a-y eir National Wood Promotion Program being sponsored by manufacturers, show "splendid results," Infrarie stated.

But he added: "The mgley that we're now investing in promotional activities, while producing excellent retuins, is pitifully small compared with the 6xpenditures of oui competltors.

"Actually, the success o{ present programs should give our i-ndustry the drive and the incentive to push ahead to new horizons."

A program-such as "Marketing lJnlimited," Ingram continued, would (1) provide "a firm base around-which to mobilize a strong, united industry" and (2) give member companies "a new .and sharper selling edge-new products, new customers and new incentives."

At the same time, he warned of this danger: "IJnless we keep pace with the constant changes in c6nsumer prefersn6s5-unlsss we counter the market-raiding tactics bf our competitors-the lumber industry may sooh 6nd that its only glory is its past."

National-American to Sponsor Sales Training Program

At the 67th Annual Meeting of National-American Wholesale Lumber Association, i tailor-made educational and training program for the marketing and selling of lumber and wood products was presented. National-Airerican's president, Don R. Meredith, said, "Our obiective is to make available a practical, down-to-earth progrim to strengthen the sales methods of all who are qualified to enroll in ttre course which will add an_ important link to the growing chain of activities designed to capture for wood itslightfu-l share of the building materials market. Sponsorin! the course is but part of National-American's endeavor io insure the success of the National Wood Promotion Program being conducted by the National Lumber Manufactirers Association."

National-American has retained Sidney Edlund of Sidney Edlund and Company, management counselors, to prepare and prese.nt the program at the annual meeting. Thls program utilizes proved techniques for promoting ihe broadest exchange of exp-eriences and ideas on specific industry, marketing and selling problems. The plan provides a -simple ryeaqs_ for each participant to cont;ibute his most produc- tive ideas and experiences in marketing lumber and wood products. He receives back a many-fold dividend of care- fully .culled promolional methods and selling techniques- not theories and ideas from other industriel-but proved methods which have brought in profitable business-in the lumber industrv.

The following subjects will be covered:

- Building a clientele; sales management; customer relations; human relationships; competitive factors; applying technical tnowledge; pricing; credits and colleciibni terms; and recruitment.

The program will start in September 1959 and run through May 1960. Each month will be devoted to one general topic. For example, when "Building a Clientele,, is the topic, each participant will receive leveral really (Continued on Page 56)

(The following is reprinted from the February 1924 issue of The Hoo'Hoo Bulletin, Courtesy of Ben F. Springer, Secretary, International Concatenated Order of Hoo-Hoo, Milwaukee 2, Wisconsin:)

The greatest of all Concats, the greatest single chapter in the glowing history of Hoo-Hoo, was written by the officers and members of the order in Los Angeles, California, the evening of February 19,1924.

With Snark of the Universe C. D. LeMaster and a gr€at gathering of prominent Hoo-Hoo standing by, Vicegerent Snark Herman Rosenberg led 171 Kittens through the shadows into the light of Hoo-Hoo land; 25 Cats who had strayed were reinstated. Venice, Calif., was the scene of the great event. A long caravan of autos carried the more than 300 Hoo-Hoo from Los Angeles for the greatest of all Concats. It was held in connection with the annual institute of the 'Western Retail Lumbermen's Association, and there was assembled one of the greatest groups of representative lumbermen ever brought together at one time.

A1nogg the prominent Hoo-Hoo present were past Snarks of the ljniverse R. A. Hiscox. E. D. Tennant. ind Pastor Simpkin, Jack Dionne, and 22 past Vicegerent Snarks of Los Angeles, Fresno, San Franciico and Sin Diego districts. At Venice, the "Cabrillo," the famous "Ship Cafe," was

_ -.Th.-fn_K_ittmc wlb wcrc lnitiatcd at thir Coqtaatio No. ZI,T at Valca. Urfforqlb fcDruary lr, m aiv6 oscrttiw Ho-Ho nmbcre fioE tlsitil to l{76. Thqt wm (wlth two m6 nicelrg frw tbc lirt):

-Frank R. Atl.EY, Altcy Bru. lrnb6 Cr.. tc Arrelcr: Bmad lua- walt, Jdtrn-AD3y61-1 r --hcr 6., Mmtroc; Srue Aniwalt. Jobmn-Au- vdt.lnnla (:c, Tutugai Bert Allo Andarn, H'--od lrnbF C.o.. Lo. Angll.3i_ Ltrc.tcr I- .Aubdt. C. D. Johlan I ahhcr Co.. Pstland: Jamr

H:$, ffi""ff'o*m,*r co" Palom; Alfrcd -M' AthG'- H' v'

taken over for the evening. There followed a dinner and an excellent program. Parson Simpkin delivered a short address of welcome. Then the Snark of the ljniverse was given a rousing "Nine." Every feature of the dinner and entertainment went through without hitch.

A menu printed on black rvooden cats contained the following delightful dishes : Cat soup, Cat tonsils, Cat tails, Roast juicy Kitten a la lloo.Hoo, Cat nip undressed, Kittens delight-Cat biscuit.

__Following dinner, everyone adjourned to the big Fun House which contained about everything obtainable-in the way of amusing devices and proved an ideal setting for the humorous phases of the onion-bed party.

The members were seated in thC galleries. The Kittens, the Nine, and the past and present officers were on the main floor. The Degree Team was Herman L. Rosenberg, Clifi Estes, Frank Connolly, Ted Lawrence, Verne Bakei, Sam Il"yrylld, A. L. Hoover, Fred E. Golding and Clint J. Laughlin.

A novelty in maintaining proper order was the appearance of eight uniformed policemen, all members of the Order. They went on duty-during the dinner and remained on the job until the Kitten party was concluded.

But the spirit of the party may best be illustrated by the fact that after each Kitten had proved himself worthy, the (Continued on Page 61)

Roy fad JAMES. W. E Coorpcr lrnber Co. Ia Angclcr: Gsrc Vtrril J_ohnlu, H.-ryd llnbcr Co., Ia Angctcr; Frailr L Joriu, Frcd.ll fhr6i Co., Li ADgrlo;

Albert S. KFr r,FIL llarArod & Inyatmnt Co.. Id Anrclcr: Iawcncc Davil KClogg, L D. Kcllogs Co.. Lirtlc F-tb. Mtnii.: Cutc|irr Afr"a X-- ddf, Eattq & Dalrcr lembci Co- Ia Anrclce: Wattci taFnnq Kat Ana- qalt lambcr Co., Sawtclb: Rcrir MaruIhp'Kirbv. Lounsbr; e ilrrtti. !-oc {ntclc; Rca:inald Patric.k Kratz, Frank Gnvci'S.fi, Doa-& MiU Co; ljq aDtdet;

Willirn F. I,AMPTON. A. B. Ricc Flc Cq. Ia Anlclle: Rcr C. Lrrhl9y' {acDonaH & Hffiinstin, Ia.Ansclec; Tbadrc S. I;. H;nnmd |lnbcr @., Id Aryd6; Cvrll Ncltoo hRoy. Orrcnc-Pukr luhci Cq. Io AngCo: thdF _Gb Ll'!'qooly, McCulqugh &'Fagm Imbcr Co. la Aniela; W-rrnd, Ray lind_un -lmnod fubq_Co., Hyno, Calif.; IUc[ard Harfrm'Iavcday, Iaveday Ietnber Co., Ia Algclce;'

R. Crar, Jancr Arthw DAVIDSON, H.md r'*hcr Co.. la Anrcla: Cpnc Qlc Davlr. Woodlad Lrimbci Ca,. Loc-_Arsdei; ttnph W.-fi;;; D.-lV. noqcq luhcr Co., Sawtcllc; Ciarlcr L Dav,'Ia.oirb".b'a-H;b. I; ifg4ot Jmr Earl-Dcaly, Itdox lanlbcr'a Wrc.kt"s O5..-t jr-n la""i Uarthall H. Dat!. Dars'Sath & Dgr CG, It lrdid;ai f-*rr--fi{&}l pconory-Sarh_ r& poor_ Co.,_Ian Angel,ei; -di'u--Itt Dob;.-O;;.:iail; !:J|rDcr__r.o, lj. AnSelGr; Fnnk N. Dudby, Dudcy-Thmac twbc Co. Shnta Mmica.

Chrcnc. ELSWORTH, Bmtwod lernbs Co.; - -& E. FIQXLINGT Ficklins rphci Ca, Ian: Bach: Royal An&ry Foher. Sud+o 4 Cgr-tmrin, Su -Frueire; Wittian- E-frL-,'F"tta-C bai.e; lsber ,Co,, Culver Clty; Chatcr Matelf Frelmd, Chil. R. McOomick Co., !e ADge!c!;

^ Francic Max GARDNER, Fate Iamba Co.. tlutinrtm part: Gwcr C. gdrhart, Gmain rf.-rq Co., I.os Angetcq; Htry lll:ifigdttt"". i,I. A. Ittwnirg -Co., Ls AngrleE; Ole Williaru Girhlke, Wm. J. Bcttiucr 'Ianba 9_o., _A,rcacia: Rob*t C. GrahaD, lf,todhead Iufpr Co., las AngJla; Rnbat si"$:i*'t'*"e"1*,:"i"*J,**md*a"frffiHPgj Loe Angelee;

Pad HAr r INGBY, Hamnmd l-nnber Co., Lo! An*el,er: Hareld Vcme Harm, Califomia Panel & Vs:s Co- las Angels: I4fl's Hoodv. Blls Iarnh:r'C1., lc Angelei; -w'. Raymd Har?dr.'Bn}I--Lumbe Co.. \f,rhittlr: John G. Hawey, Wodhead l{mber Co.. Ic Aneels: Oeca D.-Hauscbild. Rotail Lumbcrmr'r Intl. In... Minneapolia: Edruard Heanhv. Iambemn'i Rctail MIg. Co., Ntrth Pqtlmd; Iaia llartira HeatL Pacifi;'Staro l--bcr Co, Hermn Beach; Wiliam Andrew Heffm. H"-*nd luba Co.. Iaa Angdcr: Ceil Paul Hen&ro, Woodhead luter Co.. Lot Anqetet: Albat Jcceh Hethmington, Wn. J. Bettingr Irmba Co.. Pasdena: Waltr Rmald H.w!tt, C. Gaqahl Lumbcr Co, Rdon& Bech: Robcrt P. Hn'lma $/odhcad ffi

Hubbard,_Hmd hqier Cc, r:?e Angcler; Rsnld l{ristcj. HairmJfrm- b6 q4,_br-Arg_.No;_(iug. A- Hr+t6. G. A- I{uatcr Whete. Saeh" Dc & Pl1&, Lo. AargGLr; Clarcrro A. Hyde, R. l[" Gregg fernbc C.- fti.tf*":

Frud H. MAIN. J. R. Hsify Lunbcr Co.. Ia Aasshrr \f,filll1s frllrmu. Hrmmdd l,ubc Co., Is AngCc; Greray Manhall. Woodhad bmba Co.. t-og &gclcr; Gccgc lVilliun Mattcr, OwcnrParkr Lirnba C^, LE Arydc; Etbclbct Rmdr Maulc. Hrmnaad l,mb6 Co.. Loe ,Anrcla: SiE A M.f,arty: Orror-Pukt l.rubcr Co- ld Anedo: CAai Hmd McDoald- t- ft. Ivcr & Ca., Sattlc; E rt'U/llllan lvtcGirv. Brae Imbcr Co.. Id Alrclc: a4e5 Timrhv McKuna. H.nryd Inolir Co.. Lor Anrclai: Ctardo- McKcnzic, Ncttlctoa r --ba Co- Scattlc; Ellctt McNe[ Owmr-Parkr tubor Co- Ir Anglsa; Evlrtt A Mmer. Mmta Ca: vud. Pattco & Davlcr Iuber Co., Ia Angda: Williu M. Mvm. Wn J. Bcittnrcn Ilnbcr Co.. Burbank: I-loyd Dould Mibc. Hamod lrinbq Co.. Lor Aucla: Waltd Gifiord Uitchcll. Nicko Brcthar, Mcmpf,tu; ltmry Talbc Mo4 H.*md Ilrrfirr Co., Ij: Angdo; Jd.Dh W. NICaIOISON. Prcific Dor & Sqrh Co.. Ia Aagda: _ JccF OLA'SCUGAT OimrPark: Iambcr Co.,- Iar An-gclci; Thmr O'NcilrEdgu Wibo PACK. H'F'md lambc Ca.. Ir. Anrclc: Ftdd Wi!fiGld Farirh. Tatc r'*l'd co.. Huntinrtm Park: Eril B. Pratibi Brie lenbcr Cj- I& Angchr; Arthu C. Pnv. M. R. Smith luba & ShlrrL Cc. Kaur City; Chat. Thmu PftG. H;nh6d t'.-hcr CoL Is Anrclcr-: Hollli E. Pino, Wc J. Bcttinla Lmbcr Co.. Pecldar: F'rek \f,ft:.I,r- Plara lfan.ma r --r.cr Ca., Loe ArUclcr; Iro Sr-usl Pud;, E J. Stanto & SoD, Lc AngeLf; Hugh Milto REYNOLDS, E. S. Stutm r ilhh.r Co.. Lor Ary.L.: Wil- liu J. Rieblc, L W. Blim r qhAcr Co. la An:rla; Jrc C. Rirchic, Wal- urt Park r "hhcr Co., Ic ,Angcler; Edward E. Robiarcn, Cm Butlding Sup- ply, Is Angclet; Dqald Cm Rogqr, Hmd r+6hcr Co, ts Angdcl; Adln Lqris SAIUIR. Gooc Bay fambr Co.. Ic Anrcle: E&ar Eurac Scarhomuh. E. K. Wood lrmber- Co.. San Pcdrc: Robert Wlrt ltctlG U;lon llda Co- Ic Angalee: Richrd Edward Sryu& Twohy Lnbcr Co.. Iar Arsele.; Oruille A. SiDEoil. D. E. Thm hibcr Cd.. Sawtcllc: G;wru H. Slack, H.hhd{ r..-bcr Co- Iae Angcte: Eltrycrh- tE. Smttf,. H;D- mnd Lermber Co., Iar Angcles: F. Iaura Sdac. Ban Iamba Co. Whit- tier; Clard" r|. Suits. Fq-Woo&rn trnbcr Co.. Gladale: Svdw'O. Sy- mndr, FIuk Grov* Sad Dor & Mill Co., Iai Angctee;'

Lloyd B. TAUKER:iLEY, Su Pcdro Imbs Cr- Lc Angclce: Robert L Tatc, Tate Iambcr Co- Hutington Puk: Alvin Curtfu Tasanden. Vom Iamba Co- Io Angcls; Fre&ric'k J. Theriot. Fred J. Tf,-criot 'Co.. Ls Angcles; Em€lt L. Tbonas, Dudlcy-Thm l:nber Co.. Smta llonica:'Wil- Uu Andw Tie. Eagle Rocft yard, Paudcm; Fruk F. Toller, Hdward r'.-her Co., Lo3 Angelcel

Willie- R.-VANDERWOOD. Fq-Woodrum Imbcr Co.. Glcndrle: Edward Vq Tobel, rolc ma, Ed Vqr Tobcl lubcr Co., Ian Vegar;

Fruk B. W'ALKER, Pacific Ready-ot Homs. Id "Angela: Jenh H. Walto. Pacific Ready-cut Hms, Ia Ansds: Jdi6 Edwa;d Whitasi. Su Pedrc Ianber Co., Ias Angel6: Noble Whitaqe, N.,Whit*rc & Soru: I4 Angeles; Alyin DeWitt White. Chas. R. McGqmlch Lmba Ca.- Rivci*iidar H"t.y H. Whiteaide. The L. W. Blim lamber Co.. Id Aagclcr: B;rt 11|'i$en: Wilberg-Gm Co., log Bcach; Chrler Albat Wi|liue.-Woil&ad hmb]r q-., 145l Nlgela;__J_ceph Van _Wil[aru._ L W. Blirn Co.: Lo. Anrelc; Wil- liu 1\f. lttrilq, 'fl/m. Smith Co., Ls Angclec; Paul Clifford Wirfrfi iro- berry & I!mi!, r4!,:lug:les; Frink Mawin Wie, Patto 3 p"y1a-r-ila. Co., -Lor lngclcr: -R.b€rt G: Wolgtoncrq$, El ltldtc yard, Patta & Davt;a Imbcr Ca., Ia Angelar; Earl Knox W6od, 0rrenr-Fa*j ldnba-Co:,-i; Argclcr; Rrbh D. ZINN, WLltticr Iulir Cmpuy.

lndependent Building Mcrteriqls €o. Exponds Torrqnce Disrribufion Yqrd

The area of the huge Indeltenclent Building X{aterials Co., Inc., 'ft.rrratrce, California, has been doubled by aclding l0 acres of storage space to tl.re present plant. Non' ttnder

Pictrrrecl in conference above are Ilill Upton. AccountantOlfice rnanager George Iteheis ancl Salis Manager Don Jeivett. Looking over aclclecl yard area under construction belor'v are Salesr.nen Joe Petrash and Pl-ril Kelty. Plans call f or continued e-xpansion of plant anrl persorrnel to handle the ever-exparrcling demzrricl of retail lun'rber dealers for Inclepenrier.rt lleclu.oocl, it rvas saicl.

cotrstnrctiott are tttro Moore Dry Kilns "vhich u'ill have a capacity in excess of 1.5 million board feet per mollth, according to Bill Upton, president of the wholesale clistribrrt-

I'hil I(e1t1-, prominent redu'oocl salesman of Southern Califonria. has joined tl're sales stalT 'ivith Xlanager l)on -f eu'ett anrl Jcie Petrash. "\\re norv have the largest facility of its kincl in Southerrr California." said President 8i11. "Our plant nor.v covers more than 20 acres, several 'warehouses for dry stock storage, modern up-to-date remanufacturing mill ancl uow the Nloore l)ry Kilns for additional customer service." he cor-rtinuecl.

Scott Heod of Residentiql Division

Walter D. Scott has been appointed manager of the Residential Harchvare division of Sargent and Company, annourlces F{erman R. Giese. executive vice-oresident of the harclware firm. ing concern. Adclitional during the sunrmer for n'arehouses will alsr,r under-cover storage of be completecl clry stock.

E N DT ITE REDUcES END clECKs & spuls

IOGS qnd LUMBER NEED ENDTITE'S SPEC|AI PROTECTION TO 'l). Reduce losses which result from end defecfs

2). Prevent too ropid drying through ends of lumber

3). Provide ottroctive End-finish for belter oppeorqnce Order Endtite in ony Quontity-in ony Color. To opply, use brush or sprdyer. For lnformqtion on our complete line of Protective Cootings, get Bulletin No. 5904.

MoonE DRY Krr,u Compnry

Presidenl Bill UPTON ond Solesmonoger Don JEWETT

You can't beat Socnt4oi brand for consistently high-grade, well-manufactured Old-Growth Douglas Fir. You are paying for it, so why not get the stock that yards so well and produces those h"ppy customers? Try us for boards . . . dimension . . timbers .. . or special cuttings.

Jim Lindermon - Gil Longley - By Armstrong

Son Jooquin Hoo-Hoo Hit Attendonce Peqk qt Sports Doy Concot

Hoo-lloo ('lrrb .il'r ct,tttlrittcrl Slrorts l):L_r. l',;Lrbe ctrt' :rtrrl (-onclLt. hclrl f l:L-r' 15, n:r. t'xtrcrrtt'1-r- succ('ssilrl :Lrrrl lrri,lit' :rl] Drtr ious :Lttt'rtrl:rrtt't' t'('c()f(l:.

'\ll irr:rll, it nrrs ()ll('()f tlrt'rrr,,:t:llccr':>ilrl lrrrigr:Lrrr. tlrt' clttb lrL. lrt'lrl irr lnir.n_\':r,\'eiIr'. i:ri(l:Lll llr,,;Lttt'rrrlt'rl tlrt' .l u':Lr' (i:Ll:1. 'l-lrt trsrurl t'rt't'llt'rtt b:Lrbt'cut'rl bet'i rlirrrrt'r \\rI: t)r('1)irr('(l :Lttrl .r'rr-r'<l lrr' (-1rt't I I:trslrtter :rrrrl lri. t'ortrrrri1t,,c.

l'-r,ll,rr irr- rlirrrrt r', tlrt' \r,nrir:rtirrg t'r,nrrrittet' rrur<lr' itt rel)()rt orr llrt' c:rrrrlirlatt^. i()r r)(^\\ olllct'r's ;rrrrl tlrt' iollorvirrq n'rrt' rlrtlv t'lt'ctt'rl

l'rtsirlcrrt. Bob Wright; S()rltll('rl) \ ict'l'rt'sirlt'rrt. Al Smith; \ortlrcrrr Vicc l'rt':irlt'rrt. Cap Nichols; Sccrct:Lr_r. 'l'rt';Lsurt'r, C. E. Macdonald; Sgt.-;r1-.\rrr.. Duke Nelson; I )ircctors : Bob Reid, Don Walker. Elmer Rau. Wally Kennedy arrrl Bob Lewis.

l",rllou irtg- tlrt' clectiorr of ollict't's. tlre I)t'glt'c 'l't':rrrr rrrrrlcr tlre rlirt'ctiorr oi Vict'gtrt'rtt SruLrk ('r:ris ( i:rll'nt'-t , corrsistirrg oi I.iob lieirl, Ilusr, li:r11r. \\'allr Kenrrt'rlr'. ltill \\';rll<cr. 1.. Il. I:rtrtrrr. I I,'t'I, 'l'lt,,lnlr-{,1r. li,,lr 1.,'rr i-. ( :rl, \it'lr,,l-. Ilolr Sclrlottlr:Ltrt'r. :rttrl Strlrrctttt' ( tt:tot'lrti:rrr .l :Lclt S. I',t'rr_r' prcse'rrtt'<l irr t'rct'llt'rrt ( ()nc:rt :rrrrl tlrt' [ollrirving l<ittcr. nt're irriti:rtt'rl irrto tlrc rrrtlt'r:

Harvey Molatore, William Underwood, Earnest Taylor. Kenneth Bowlin, Salome Cruz, Treman Hull, lll oi (,t'ors'i:r i:ac'illc L'orlror':rtion ; Leroy Caperton, l'-rrst,,r Lrunlrcr Cr,. Miles T. Doody, \lrLst,nilt' (',11r.; Ray Kellner, Nr,llrrt^r. l.utttbt't' (.t,. ; Douglass McClellan, Jr.. I.,rLi:t'r' ( i-r lrsrrrr ('o.

Charles Ogden. \\ ill:Lrrl l-rrtrrlrrr (',,. ; Pete Falconer. \\'t'-t crluLcrrst'r Srrlt'. (',,. : Willie Hodges, lit'irl ,\ \\ riglrt Co.; Jsms. Fleming, lirril<lirrg \latt'rirrl l)i:tt'ibutors. :trtrl C. G. Harshner. \l:rrlcr:r l.rrrrrlrt'r rrrrrl llltrtlu:Lrt'('r,. D. Normen Cords,,i (.r,rrl. J,rrrrrlrt'r ('r,. nir: rt'itrst:tte<1.

-l'lrt (i,rli 'l'otrlrr:un('nt. lr<'l<l at tlrt' \l:irlcr:L ( i,rlf ;Lrrrl ('orrtttr_r ('lrrb. rr';r. rlr,tttitt:ttt'rl lt-r' ('lr:Lrlt'-r' I);tr1 r,f I.,-\l.rrtrrlrt'r ('orttlr:Lttr'. nlr,, uon L,,rr (it'r,ss, Lort \('1 :rrl(l tll(

Post Presidenl Elmer Rou (right) con qrofulotes Prexy Bob Wriqht

Chef Chet Hqrshner (left) wos olso Concqtenoted; with 8ob Reid here.

(1. to R.):.lock Berry, Louis Frome, Croig Goffney. Post Presi' dents Bob Reid, Elmer Rou, qnd new Club 3 l Presidenl 8ob Wrighr

Supreme Custocotiqn Jock Berry come Senior Club 3I Members Vern Howdown from Socromenlo. kins, Ed Schlotthouer, Joe LoForli.

DEGREE TEAM (1. to r.): Jock Berry, Hugo Roth, Bill Wqlker, Bob Reid, Herb Thompson, Boo Lewis, Wolly Kennedy, L. B. Totum, Cop Nichols, Bob Schlofihquer

Kitiens, on excellent closs of the industry "veteron," Norm l6 thot included Suoreme Chef Chet Cords, now o Fresno reloiler -foced ihese Horshner ond

SAGINAW CEDAR SHINGTES

Hove protected Colifornio homes tor 4O or more yeors, ond still do so.

SAGINAW CEDAR SHINGLES

Hove been sold oll these yeors by

SAGINAW SHINGTE CONAPANY PRODUCES

ll, l,r " \:i \l;,q11rr.rr-

I., ',r ('r,,r'. \,,1 l-rltrlrlt ( ,, ;trr,l tlLt ll!lrr.i -r.,,t.r \\:t- \\,,1 Ir\ li;rr lr,.ll ( t,,-- ,,1 tlrr ( r',,-- l( I ,)l lrLlil, r l.Lr;trlr, i ( t,t;,lr,LtL, litrr \\(i( nti,r'L ilt:rit ll )(llrir- i,rr tlrr. ll,,rrlitr- 1,,111,1,,, lr(.lll. jrr rr I iL.l r-t lrl:r(.(. \\:r- \\,,r lrr I l;rl,,1,1 l(,,]t t .\l:i,l, r':r Lrl,lr, r' ;rrrrl l{;rr',lu;rlt ( r, ;Lr,l -,,,,r ,1 1 1.,, \ .rtir',i l,,t' lri ( :r1, \j, lL,,l-,rt (,r'r,rqr:r I';rL.it r 1,,11,,,11;1it,,rr ;L|,1 l',1, \r'lr;rt.ilr.. .\l;r,lL r';L l-rrrrl,, r ;Lrr,l I l:rr.,lrr:1r.,.

DISTRIBUTED BY:

S;n#i;ti;i i:"1 :,.F tresno: Building Material Dishibutors. AM 46591

The RYL0CI( Aluminum Sliding Window is ...a top quality product from a responsible manufacturer

.. easy to handle and sell, with minimum service follow-up-proved by thousands of satisfied customers

.. competitively priced with a good dealer mark-up

... a complete line with accessories engineered to match available only throttgh responsible wholesale distributors serving dealers exclusively from conveniently located warehouse stocks.

SALIF(lRIIIA: $i

Reynolds Aluminum Supply Co. AM 8-7071

los Angeles: T. M. Cobb co. AD 14211 l :' Reynolds Aluminum Supply Co. LU 3-6581

0akland: Western Door & Sash Co. TE 2-8400

Sacramento: Building Material Distr. cL l-2896 ffi Reynolds Aluminum Supply Co. WA 24541

San Diego' T. M. Cobb Co., lnc. BE 3-6673 Reynolds Aluminum Supply Co. BE 4-3118

San Francisco: Reynolds Aluminum Supply Co. Ml 8-0170

San Jose: Bldg. Material Distributors. CY 5-3741

Stockton: Bldg. Material Distributors. H0 6-2553

IDAHO:

Boise: Morrison Merrill & Co. 3-6446

ldaho Falls: Morrison Merrill & Co. JA 2-6564

Pocatello: Morrison Merrill & Go. CE 2-2311

Twin Falls: Morrison Merrill & Co. RE 3-5332

IIEYAOA:

Reno: Morrison Merrill & Co. FA 2-2196

OREG(lI{:

Eugene: M. Trumbo Company, lnc. Dl 5-0543

Portland: Reynolds Alum. Supply Co. CA 6-3632

Portland: M. Trumbo Company, Inc. CA 7-3557

Salem: M. Trumbo Company, Inc. EM 4-6731

UTAH:

Salt lale City: Morrison Menill & Co. EM 3-2611

WASHII{GTOlI:

Seattler Morrison Merrill of Seattle. MA 2-1404

Reynolds Aluminum Supply Co. MA 2-7377

Spokane: Reynolds Alum. Supply Co. KE 5-2411

Tacoma: A. J. Johnson & Co. MA 74186

Yakima: Morrison Merrill & Co. GL 3-0305

Riverside Hoo-Hoo Join the Lodies of Polm Springs

It was a "gala" two days, May 22 and,23, when Hoo-Hoo from the "Kite Area-" converged on the Palm Springs Ranch Club for a weekend of golf, relaxation, sun and fu-n. And they had it, too. The weather was ideal, the track was fast, the food and grog excellent. The Riverside group have that certain "know-how" when it comes to tlrowing a party, and this year 168 guys and dolls were on handJor the festivities.

President Bill McDonald Riverside County Hoo-Hoo when it came to their sixth Grath, Homer Wilson and tournament and thev did a prize presentation. -

Speaking of prizes, they that were out of this world.

and Committee members of Club 117 proved real experts annual Ladies' Nite. Iack McKen Dietel handled the golf wonderful job from "tee-off'r to had door prizes for the ladies More than 50 wonderful awards

distributed among the lucky winners included transistor radios, clock radios, portable radios, electric tea kettles and many,many items of real value. Mrs. Bill Smith, Jr., a guest {rom I,os Angeles, wotl the $50 cash prize of the evening. These Hoo-Hoo had prizes for most everything you could think of, and they saw to it that the ladiEs we-re all queens of the evening.

Tee-off time on Saturday started at 9:39 in the morning. Cocktail hour starte_d at 6:39, with dinner being servdd promptly. at 8:29. Following a fine "prime-rib" bapquet, trulyenjoyed by all, ,golf and attendance prizes were awarded to more than 50 guests. Then the fun got underway with dancing and continuous entertainmenl until the early hours of Sunday morning.

Jerry Westphal, secretary of Club ll7, is to be highly commended for his successful arrangements for this giani

t. 2.

3.

4.

Thc Roy todcfur od the Frok Horyr, Nev"r thqrghf 8ob trurke ruch o lodier, nm. llr. qnd ltir. "lloc" trlsWhortcr. Kd Dl.tel, lrlrr. llo*rtrm od "lrownlc."

t. Blll 5nith, fhe n.w ,|t.!. Smifh, ltillie lloy.

2. Thc Sluat Joncrer of A. L. Hoover Co.

3. lr Bql dmottrciling hir teclmlque to Dd?

4, llo. Soen, J. Sfodr ond fcy fiG pin.

l. tnork od Mr. McDoncld giv! o good porfy.

2. lhe Jeny Wcrfphol od Gere For couplc.

3. The "Burr" Klcrem of 9o Bcrdo,

4. llrr. Boron, Jln od q lody gedt.

afrair, and Snark McDonald should be nominated as HooHoo host of the year. Bill Smith, Jr., with his wife Barbara, attended the affair as Vicegerent Snark for the Los Angeles district of the fraternal order of lumbermen.

Golf prizes were won by Dave Beauchaine, Sand Door & Plywood; Ken Dietel, Pomona Lumber Co. ; Ed Hadley, Rialto Lumber Co.; Jack McGrath, Community Lumber Co.; Russ Roepke, Inland Lumber Co. ; Ken Sharp, SoCal Building Materials; J. Stark Sowers, Inland Lumber Co., and Homer Wilson, Cresmer Mfg. Co.

The Attendance prizes awarded to the lady guests-ofhonor were won by:

Mmes. Bert Adams, Bob Bothwell, Russ Boyd, Ralph Cardwell, Vernon Craig, Bill Davidson, Don DeArmond,

Ken Dietel, Harvey Favilla, Gene Fox, Milt Gensch, Harley Hart, Frank Hasy, Bert Holdren, Buzz Klassen, Ole May, Scott Mclntyre, Bill Reed, Roy Sandefur, Bill Smith and Mrs. Rod Wilson.

Riverside County Hoo-FIoo Club 117, which meets six times annually, sets the year's final meeting aside in order that the ladies of its members may participate in the fellowship and goodwill of the fine organization. So it is always most grateful for the generous support of the Donors of the gifts ;nd contributors- to the succiss of its annual Ladies' Night, which further proves (if more were needed) the Hoo-Hoo Ideals of "the Golden Rule" and "the Square Deal." In this light, the beautiful corsages for the ladies (Continued on Page 53)

l. 5nqr* Bill McDoold, with Dder Dietel, Homer Wilson l. md Jak l .Grofh, thq Golf winnerr (1. to r.l 2. Dwe Seouchoire proudly pore: with Golf prire. 2. 3. lhey were o bqch of hcppy, hqppy gols when lhey <qried ofr o prire, like thir lody. 3.

'Right Action Will Bring About New Prosperity for Lumbermen'

A leading lumber manufacturer recently warned his industry thaithe producers of steel, brick, aiuminum, plastics and_glass are preparing for "a giant thrust at every wood market they consider vulnerable."

Thomas J. McHugh, president of the Atlantic Lumber -Cq.,. Bgqton, said thJdrive by wood's competitors will have be-hind it "the desperate stiength and rriounting force of millions and millions of dollais poured into aEvertising, merchandising and promotion."

McHugh, first vice-president of the National Lumber Manufacturers Association, said lumbermen can meet this challenge only if "the complex, varied interests in our industry are brought together as a single solid force."

-Addressing a meeting of the Northeastern Lumber Manufacturers Association, McHugh declared :

Ouch!

The Reynolds Aluminum Co. predicts that some 15,000 aluminum homes will be built this year, compared with less than 500 in 1958. A number of prefab home producers have followed the lead of National Homes, largest prefab manufacturer, in adding aluminum houses to their lines. An aluminum test home will be constructed by the research institute of the Natl. Assn. of Home Builders near SAN DIEGO, CALIFORNIA, this fall.-"Lumber Letter" of the National Lumber Manufacturers Assn.

"We can't hope to match the opposition dollar for dollar. "What we can do is wring out of every dollar that we spend a double value by careful planning and coordination of our efforts at the national, regional and local level."

This is one of the primary objectives of the new milliondollar National Wood Promotion Program being sponsored by NLMA and its regional associations, he pointed out.

Besides contributing directly to this effort, every company in every segment of the lumber industry must develop "a new sensitivity to.wood's virtues, a new creativity in selling," McHugh emphasized.

"The steps that we must take are these:

"pi1s1-v7s must expand the membership of our regional trade associations. You can be most helpful in accomplishing this objective.

"$ssend-s,'e must get these groups to pull together more effectively than in the past. Make no mistake-this is important.

"Third-we must enlist support for our National Wood Promotion Program from every member of each of our federated groups and from every other trade association whose membership depends in whole or in part on the sale of wood.

"pgup1h-gach of us must adopt a new and more dynamic approach to merchandising and inspire others to match our record."

Such action, he predicted, will bring about "a new era, a new period of prosperity for lumbermen."

Wood's future in home building and in other areas of construction work, McHugh asserted, will depend largely on the extent to which the lumber industry assists the architect and builder to "squeeze maximum value out of every building dollar."

He added: "If this requires the development of new wood products, or new applications for existing products, or new refinements in the manufacturing and processing of our material, then the lumber industry must be prepared to sponsor research that will serve these ends."

For Every Purpose

Hunter Woodworks Operotes Outdoor Plont Down to Dusk

"We never lose production time clue to inclement weather, ancl our woik scheclule-b1- shifts, calls for continuous operation f rom claylight to clark througl.rout the year. \\'re fincl that rveather conditions in Soutl"rern California are icleal and our experience rating for orrr type of remanufacturing is just a few percentage ltoints belorv perfect -ancl rve do it all outdoors."

It was Bill Hunter, general manager of Hunter Wooclworks, Torrance, California, speaking about the moclerrr plant his firm operates in tl're Lcis Angeles Harbor clistrict.

It rvas more than 15 years ago that George Hunter, founder of the wood'rvorking concern, established his small worksl'rop in Sorrth Gate. Giftecl with rratural business irrgenuity and production ability, he inauguratecl new r.nethods of mass pro<lrrcing rvoocl pallets, skicls, boxes, crates, blocks ancl many other items of quality.

He recognize<l inrmediately tu'o <lortritrant facts that have been the key to tl're steady grou'th of Hunter \\,'ood.rvorks. Con'rpetitive price structure rvith clepenclable service has been the principle gor-erning every step. Qualitl' u'ith leadersl.rip has done the rest.

Early in 1951, just eigl'rt years following the establishrnent of the firnr, Hunter Woi-r<h,vorks movecl to its Dresent five-acre rrrodern plar.rt at 1235 llast 223rd Street ii Torrange. 'Ihis plant is definitely ecluippecl to nreet the treecls of Southenr California irrclustrv.

It requires the services of 25 experiencecl sales engineers, estimators and supervisors to furnish llunter customers rvith their rt'ood-manufactrrrecl rectuirenrents. Tl.rev are itrst the start of this successf rrl (,1)eration.

I\,[ore than 100 extterienced sarvnren. nailers and heloers are or tlre job'.rlleraiitrg tlre 31 units of prorlrrctiorr nraclrirrery. It recluires tl're services of 10 mobile units of yarrl equiprnent, in addition to ser-eral autcitnatic coltveyor systems, to keep nraterials efficiently flou'ing to the ntodern procluction lines. F'orrr trucks are olr r:onitant cleliverr. to Southland inclustry using Hunter ltrorltrcts

Heading the aclnrinistration teanr is George Hunter, o\\rner, rvho is assistecl by Bill Hurrter, general manager. Chas. "Lefty" Apperson, production superintetr<lent; ltarl Mace, general sales nlanager, and I{ay Kraai, offrce marrager, are tl.re departmental executives. Supervisors Austiu Brewer, mill superintendent; Brian NIiller, traffic manag'er, ar.rd Dee Worthen, nailing forenran, complete the managernent staff.

"Hunter \Vooclrvorks is gearerl to hanclle all problern,*

Generol Monoger Bill Hunter is shown on top of o shot of some of Hunter Woodworks' reody stockpil.e. The group of volued personnel, iust obove, ore (left to right, front row) Austin Brewer, "tefty" Apperson qnd Brion Miller; (bock row. l. to r.) Dee Worthen, Eorl Moce ond Roy Krooi.

The Hunter Woodworks plont (shown below) is probobly like no other in lhe oreo, os the shots will show. From lhe sowdust disposol (top lefi) fo the mills (lower right), scenes of the busy ond voried octivity moy be seen

HEART]I tUilBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

MEDFORD, OREGON

concerning wood-manufactured products. We have an alert staff of sales .epresentatives who are trained to assist irrdustrial plant operators with their many problems pertaining to miterials-handling and we feel we are leaders in tl-ris hilhly technical field," siid Hunter. From every angle, this highli skilled organization is prepared and. equipped. t<r m6et-every produition problem, and service is its number one stock in trade.

The highlight of this yarn-"We have never lost more than two wofuing days in any production year due to rainout," said Bill Hunter. "And f can't remember when r'r'e ceased operations on account of weather."

Sliding Glqss Institute President Notes Continuing Soles Increoses

Industry volume in excess of 100 million dollars for 1959 is predictbd by Murrell Spence, national president of the Sliding Glass Door & Window Institute, Monterey Pa-rk, Califoinia. Noting that the 1958 recession was hardly fe-l-t by the sliding glass door and window industry, and 1959 is already off-to a record start, Spence forecasts continued vearlv increases in demand and volume for this muchiesirid commodity by builders and consumers alike.

Boiley Lumber Compony Buys Mountoin Lumber Compony

H. E. Bailey, president of Bailey Lumber Company, disclosed the purchase of IVlountain Lumber Company, Middleton, California, on June 1. Former Manager Rod Houston has been named to remain as manager of the 4-acre facility. With the acquisition of Mountain Lumber, Bailey Lumber now operates seven retail yards in Northern California with headquarters and purchasing office at Walnut Creek.

(Tell them Aou sao it in The California Lumber Merchant)

Bronch Office: P.O. Box 799

ARCATA, CAIIF.

VAndyke 2-2447

TWX: ARC 3l

H o N E c L T N T o N 4 I 2 I I I

PONDEROSA PINE a DOUGTAS FIR . WHITE FIN . REDWOOD RAIL AND TRUCK SHIPfiIENTS

SUGAR PINE

G-P Instolls Full Fqcilities And "Deolers Only" Policy At New Ooklqnd Worehouse

Georgia-Pacific Corporation increased its stable of California warehouses to a total of six with the Oakland openTC (CLM 4/15/59)_of. the company's newest plant at2lO9 Peralta (corner of Cypress & peralta). E. L..,,Rif', Rifenrath has been named ^malager of the new Oakland opera- tion, which includes 22,0N,sq. ft. of undercover storag6 and nearly 50,000 sq. ft. of yard storage area.

According to Rifenrath, furthei warehouse expansion is "currently being explored by the company', in the San Francisco area. Besides the new Oakland site, Georgia-pacific Corporation currently operates three warehoure. it Salinas, S-an Jose and Fresno under the general managership of Bob Brazelton, and two more warehouses in Soutfrern Cllifornia with Virg Oliver at the helm there.

- .Rifenrath, better \noryn as just plain ,.Rif,, to his many friends, notes that "Our best fiiendand customer is the re-

thqn 22,OO0 sq. fi. of undercover stordge.

Worehouse stocks (lower left) hove been built up to include o full line of rhe notionolly known Georgio-Pocific producli for distribution on q ,,Deolers-only,, bosis. Newly oppointed Monoger E. t. ('Rif") Rifenroth confers (lower right) with secretory ond heod gol, Lois Dovidson

tail lumber merchant and we intend to adl.rere to a strict 'Dealers Only' policy."

Dealer-Service area for the new warehouse will include Contra Costa, Alameda, San Francisco. X'[arin. Sonoma and Napa counties, "Rif" disclosed, and warehouse stocks have been brought up to strength to include a full line of fir plywgo!, G-P premium sheathing, GPX plastic-faced ply- wood, G-P prefinished hardwood plywoods, doors (incluil- ing prefit units), particle boards and a full line of imported hardwood plywood.

In addition to Rifenrath, the sales force of the new Oakland plant includes Bob Shelver on the phone and wellknown Northern California plywoodman Bill Meinheit on the oustide.

Focilities of G-P's new 9oklond worehouse (fop left) include spur (reor) ond 50,000 sq. ft. of poved yord sioroge. Centrolly locoted of corner of Cypress qnd Perolto off the moin freewoy through town (top right), ihe worjhouse provides belter

sales offices

hroughout the vt/orld

Lrsse, Irine-

GENERAL OFFICE: PORTLAND I, OREGON

Merchandisers of g,ll Pscitic Coosf Foresf Products

Domesfic ond lmported Lumber o,nd Plywoods

DOMESTIC EXPORT ond IMPORT RAIL ond WATER

Weyerhoeuser Nomes D. H. Olin

Weyerhaeuser Sales Company, national lumber marketing firm with headquarters in St. Paul, announces the promotion of D. H. Olin to be manager, product lines, fof inla-nd mills. Harry Olin will be responslble for coordinating efforts for development of new and improved producti which meet the needs of the market and the company's

customers, and which can be supplied by the the producing mills and plants in the Inland p. LaVgy is responsible for developing the for the Coast mills.

facilities of region. Ortie same program

The announcement is made by Arthur Lahey, St. Paul, manager of -a market research and sales programming group organized last fall to better serve thi firm's cus-tomers. its 15 su

tomers, l5 supplying western mills and its l0 wholesale distributing yards. The coordinating group is making sreater use of market research- more exfensiwc merkef qnd urrLrruuLrrrB Jarus, r rre cuofurnallng' group ls maKtng greater use research, more extensive market and product field testing, and more comprehensive sales pro- grammlng.

_ Harry Olin has been associated with Weyerhaeuser Sales Company for seven years. He had previously been associated with the Western Pine Association on trade promotion.

Diomond Gordner Corp. Nomes Don Wilson Merchondising Mqnoger

The appointment of wellknown Northern California retail lumberman, Don Wilson, as merchandisir.rg manager of Diamond Gardner's big Northern California retail chain is announced by Bill Harris, assistant division manager at Chico. Wilson, who will make Chico 1-ris headquarters, will have complete charge of merchandising. store liyout and pro- motion for all of Diamond Gardner's 56 retail yards in the state.

Wilson entered the retail lumber business after WWII with the Homer T. Hay- ward Lumber Co. and gained considerable practical experience with that organization which. coupled with six years' retail yard merchandising and promotion experlence as a representa-

tive of the Lumber Merchants Association of Northern California and a twoyear tour of duty as assistant manager of Central Lumber Company in Stockton, should prove invaluable in his new position with Diamond Gardner.

The OAKLAND HOO-HOO CIUB 39 Thqnks rhe following Firms ond Individuols, who contributed Finqnciql Support to the Annuql

REVEILLE, Moy 15, 1959:

Arborigine Lumber Company. ......Fort Bragg

Arcata Redwood Company. .....San Francisco

Anchor Bay Lumber Company. .....Richmond

Atkinson Stutz Company..... ......San Mateo

J. H. Baxter & Co.. ......San Francisco

Earle Bender Lumber Sales. Oakland

JackS.Berry-Lumber..... Sacramento

Al Boldt Lumber Company. Richmond

Bonnington Lumber Company. ..San Francisco

E. L. Bruce Co., Inc.. .Oakland

E. S. Brush & Sons. .....San Francisco

The California Lumber Merchant. ......San Francisco

California Lumber Sales.. .....Oakland

CaliforniaPlywood Company. ......Emeryville

Cheim Lrmber Company. .....San Jose

Christenson Lurnber Company. ..San Francisco

ClayBrown&Company. ......Oakland

Chas. S. Dodge. Berkeley

T. M. Dimmick Co.. .Garberville

The Robert Dollar Co.. San Francisco

Drake's Bay Lumber Co., Inc.. ......San Rafael

Durable Plywood Sales Co.. Menlo Park

Eastshore Lumber & Mill Company.... ......Oakland

El Cerrito Lumber Company. El Cerrito

Emprise Sales Company..... .Richmond

Emsco Plywood... .....Oakland

Fairhurst Lumber Co. of California... .....San Rafael

Gamerston & Green Lumber Co.......San Francisco, Oakland

Golden Gate Lumber Company. ......Berkeley

Georgia-Pacific Corporation...... .....Oakland

Gosslin-HardingLumberCo..... ......Oakland

Harbor Lurnber Co., Inc.. San Francisco

Hayward Mill & Lumber Co..... .....Hayward

Hearin Lumber Co.. . Arcata, Calif.; Medford, Ore.

HedlundLumberSales,Inc.. .......Sacramento

J. W. Hendrick Co.. ....Oakland

J. E. Higgins Lumber Co..... ....San Francisco

Hill Lumber & Hardware Co..... ......Albanv

Hill & Morton, Inc.. ....Oaklani

Henry M. Hink.. .San Francisco

R. G. Hiscox Lumber Co.. . Berkeley

Hobbs Wall Lumber Company. San Francisco

Hogan Lumber Company. .....Oakland

A.W. NETH

!5ALES

lost yesr D & R shipped over 650,000,000 feet of Lumber crnd ollied products to sotisfied cuslomers in oll poils of the Unired Stqtes. This volume hos been growing sreodilY for over 55 yeors

Hogan Wholesale Building Materials Co.. Oakland

Holmes Eureka Lumber Company. '....San Francisco

Fred C. Holmes Lumber Co..... .. .Fort Bragg

Home Lumber & Supply Co.... . ..San Leandro

Interbay Lumber Company. ...Oakland

Lamon Lumber Company. .'....San Francisco

T-ong-Bell Lumber Co..... '....San Francisco

Loop Lumber & Mill Company. 'Alameda

Tum,berSalesCompany...... ....San Francisco

MacBeath Hardwood Company. "....Berkeley

L. W. Martinez Co.. ...'.San Francisco

Masonite Corporation ....San Francisco

McCloud Lumber Company. .....San Francisco

Melrose Lun-rber & Supplv Co..... ....Oakland

Molalla Forest Products Co.. .Cloverdale

Mulford Lumber Company. San Leandro

The Pacific Lumber Company. ..San Francisco

Paramino Lumber Company. ....San Francisco

Peerless Lumber Company. ....Oakland

Ricci & Kruse Lum,ber & Building Materials....San Francisco

Rolando Lumber Co., Inc.. ......San Francisco

Rounds Lumber Company. ......San Francisco

Ralph L. Smith Lumber Co.. Berkeley

Santa Cruz Lumber'Company... ....Santa Cruz

Scammel Lumber Company. ...Oakland

Stowe-Lima Lumber Company. ......Hayward

Strable Lumber Company. .....Oakland

Stockton Box Company...... ..Stockton

Sun Vallev Lumber Comlranv. .......Lafayette

Tarter, Webster & Johnson, Inc.... .....San Francisco

Triangle Lum'ber Company. ...Oakland

Twin-City Lumber Company. .......San Rafael

Twin Harbors Lumber Company. ..Menlo Park

Union Lumber Companv. San Francisco

Ilnited States Plywood Corp.. .....Northern California

Ward & Knapp. ..San Francisco

Wendling-Nathan Company...... ......San Francisco

West Coast Lumber Comoany. ..San Francisco

West Coast Timber Products Agency. San Francisco

Western Door & Sash Co.. ....Oakland

Western Dry Kiln Company. ..Oakland

Western Pine Supply Company. ....Emeryviile

WesternSierraLumberCo... .......Pleasanton

Westwood-Ingram Company..... .....Oakland

Weyerhaeuser Sales Company. .San Francisco

White Brothers.... ....Oakland

WholesaleBuildingSupply,Inc.... ....Oakland

Willits Redwood Products Company. ...Willits

Wood Products Company ......Oakland

Zenith tr{ill & Lumber Co..... .Oakland

DIRECT SHIPMENTS

Corgo - Roil - Truck & Troiler

DOUGTAS FIR,. PINE. PTYWOOD ENGETMANN SPR,UCE MOUTDINGS & JAMBS

TRiongle 3-2663

TWX: Vqn Nuys 7576

LUlUIBER

13625-C Venluro Boulevord, Shermqn Ooks, Colifornio Southern Cqlifornio Represenlolive for Dont & Russell, Inc.

Gounty Building Sets Five-Month High, According ro Chomber Report

Total valuation for all building permits in Los Angeles County during the first five months of 1959 set a new- alltime record of $616,828,300, according to information announced June 22 by the Los Angeles Chamber of Commerce. Compiled in the Chamber's monthly construction report, figures show that the current January-Ma report, ngures snow curfent January-May report- ing period surpassed the previous high of $598,759,100 established durins a comDarable oeriod of. 1957. The 1958 during a comparable period figure was $539,724,IW, 14.3% behind the 1959 hieh.

high.

Residential valuation was up 7.0o./o to a five-month total of $272,589,100. Last year the figure for a comparable p-eriod was $258,687,500. Total new dwelling units recorded y_as up Ll.go/o for the year-to-date reporting period, with 29,3+6 as compared to the 1958 figure oT 26,234.

Galifornis Sqwlimber Ample To R.ebuild Abour Every House

In the commercial forests of California today stands enough living sawtimber to build 35 milli,on new houses. That is almost enough to rebuild every dwelling in the United States.

It is enough to fill 12 million railroad sals-six times more than exist in this country. A train carrying this enormous load of wood would reach around the earth four-and-a-half times at the equator.

Th9 magnitude and importance of California's grow- ing timber supply are portrayed in the 1959 edition of "California Forest Facts," just off the press and now available without cost to all interested in the state's forest resource. The booklet was published by the forest industries of California in cooperation with American Forest Products Industries, sponsor of the American Tree Farm System of growing trees as a crop on taxpaying lands.

California's forest industries today employ more than 100,000 persons with an annual payroll of more than $507,000,000, the booklet reveals. California has a commercial forest area of l7,3l7,WO acres, 53/o of. which is government-controlled.

Single-unit construction was up 18.4/o to 13.150 from last year's 11,106. Duplex and other multiples showed7.l/o rise from the January-May '58 total of 15,128 to a current reporting figure of 16,196.

The Chamber statistics show that construction activity valuation during May totaled. $152,987,700, as compar.d to $122,383,600 last year. This is an increase of.25/o.

Biggest increase for the month of May was shown in duplex and multiple units with a 35.5% gain for the comparable May periods. During the month, 3,966 multiples were recorded, a gain of 1,040 over last year's figures.

All categories reported by the Chamber showed definite gains, including a 16.9/o rise in residential valuation in the county. The May 1959 total was $64,262,200, while a year ago the residential valuation was $54,979,400.

Number of total units increased 23.8/o, from 5,549 last May to 6,872 for the current reporting period. Single-dwell- ing units were up IO.8% to 2,906 as compared to 2,623 in May, '58.

Merchqndising Progrom Disployed ot Pocific Goost Builders' €onference

Certain-teed Products Corporation will feature an exhibit devoted exclusively to their new merchandising program at the Pacific Coast Builders' Conference, July 6-9, ai the Sheraton-Palace hotel, San Francisco. Representing Certain-teed at the Conference will be Morris e. Hoven. W. S. Mole and J. D. Tormey.

Re-planning the facilities for efficient handling of retail lumberyard products is a project that can and frequent- ly does involve considerable cash outlay. For this reason, it should be approached with a complete understanding of the problems involved and the benefits expected before steps are taken to improve the existing facilities.

Reasons for Yard Change

First of all, what are the reasons for changing yard layout? The inclination is for each yard operator to conclude that his problems are of a specialized nature. Actuallv. the basic reasons for changing exisiing facilities will usually arise from one or more of the following situations :

1. Where larger volumes of lumber and other building supplies must be handled in existing areas or facilitiesin such cases, this means handling must be speeded through all phases of operationincoming, storage, order picking, outgoing.

2. Where labor costs are increasing -This means utilizing mechanical methods which make it possible to do more work with less labbr, or to take care of an increased volume without adding to the present labor force.

3. Where it is becoming harder to obtain labor willing to do manual labor -This means it is necessary to install labor-saving devices and methods.

4. Where over-all costs of running a business are increasing with little chance for decreasing fixed costs-This means economy and efficiency must be realized in those phases of business where improvement is possible such as handling and storage costs.

5. Where competition between lumberyards is growing stronger-This means that greater chance for survival is going to be with the more efficient, aggressrve operators.

6. Where customers are demanding more and better service-This means it will be necessary to install equipment and methods that are faster, more economical, and which cause less damage to merchandise.

Objectives of Re-planning Yard Layout

The overall obiective in a lumber yard is no dilTereit than that o{ any other industry-the unhampered movement of mechanical equipment and adequate space for orderly storage of inventory. In making either a complete or partial re-planning of facilities, these general objectives should be held in mind:

l Sufficient space must be provicled or planned for to take care of all inventory that is to be stored.

2. Space must be arrangecl so that all items that turn over fast in large quantities can be placed in storage and removed by mechanical means.

3. The arrangement of items in storage must provide for systematic order picking and permit fast, accurate checking for inventory purposes.

4. Aisles must be wide enough to permit lift trucks and delivery trucks to carry loads at operating speeds consistent with their production capacity. Aisle widths will also be governed by

5. Sufficient space must be provided adjacent to the rail siding or in the un-loading area so that lumber and other incoming supplies can be sorted and assembled into bundles, or pre-packaged unit-loads can be handled mechanically.

"Plus" Benefits

In aclclition to the major objectives, an emcient yard layout utilizing mechanical equipment has many other benefits which should be considered.

In most industries, the ability to handle goods faster and more efficiently with lift trucks makes it possible to reduce lnventories. Since inventories represent "tied-up" capital, most businesses are eager to operate on as small an inventorv as possible.

Aaditional benefits which are equally desirable, but which are difficult to express in specific terms of dollar savings, also accrue with better-planned yards. For instance:

When lift trucks are used, other equipment is not tied up while lumber is unloaded and placed in storage or while orders are being prepared. This improves delivery service by making it possible for delivery trucks to make two or three times as many trips per day.

Service to customers is improved because orders are filled faster, damage is reduced, and more inventory can be stocked in a given area. This increases the possibility of having adequate stock on hand to meet customers' requirements.

Lift-truck handling improves general housekeeping around a yard and makes inventory taking easier.

Lift-truck handling makes it easy to rotate stock so that it does not deteriorate or become unsaleable.

Lift-truck handling improves employee relations because it eliminates much of the back-breaking labor aspect of lumber handling. It gives yard help the feeling o{ satisfaction derived from handling large volumes of material mechanically.

Yard prestige among customers is increased. Customers are invariably impressed by yards which use modern handling and merchandising methods.

Damage to merchandise caused by excessive manual rehandling on a piece-by-piece basis is eliminated.

Yard appearance is greatly improved because of neater stacking arrangements.

Conclusion

It should be remembered that a complete conversion of yard layout ueed not be made at one time. Nlany yards are "ng"g"[ in long-range improvement progrr-. ih.t trk. several months or years to develop. With certain objectives in mind, routine mainteuance and repairs to yard facilities can be made with the long-range program in mind. The important thing for each retail lumberyard operator to develop is a master plan which outlines his problems and lists his objectives. Once he has established these points, he can then proceed to develop specific layouts and methods which will accomplish his objectives.

By Donqld Shoffer, Western Regionol Monoger, The Hysfer Co., Son Froncisco

(The following talk was delivered at a recent convention of the Southern California Retail Lumber Association:)

During the past few days you've heard what is being done for you in promoting your sales and services. My subject deals with how you should l. gE'f-ptNc YOURSELVES increase profits. This is a difficult assignment . it's always a difficult assignment when you are asked to give advice to experts'

My personal association with lumber has taken me from working ". "t off-b."rer in a small mill in Northeru California (four of us on a good day could cut 10,000 feet of fir-not many good days though) to working with your national dealer organization on--the NRTDA shows. If any of you attended that first show in New York City in 1954, you will remember that even that short time ago there were few so-called experts in retail lumber handling, and most of the "experts" were Westerners. Those that professed to know learned the hard way.

They learned that Capacity was not all there was to be reckoned with in buying a fork truck-that you don't start moving lumber around without a Layout-that few yards, including their own, are

GOOD CU5TOIIER SERV|CE requirer full-<op*ity urc of Hodling equipnent od Dellvery truckt. Full utilirqtion of tu(h equipment i3 not pottible in ycdr thol qre rough, muddy or otherwise imporoble. While very few reloil opg.olor cq qfford poed yordr. o rough groding od q topping of cru:hed rock ofor& o oll-yeor rurf*e method of stacking-end loading or side loading.

Roilcor Unlooding problmr co bc rolved by rtudy. Dock height rhould <orretpond lo boxcor door level. Porloble rompr co be built, or lmoll Lifl lru(kr cqn wlood into lwger ropocily lruckr

easily adaptable to mechanical handling-and that their problems are not always the other man's.

The only expert in this field is the man who collects ideas and methods, applies a little common sense and sDreads them around.

This idea of making more money by better or proper materials handling, to me, simply means going back over ground already sup- posedly covered when you first installed the mechanical-handline system. Notice that I said System, for just to have a lift truck, i few sections and curves of conveyor, does not constitute a System.

I wonder how many of you have fulfilled these Fundamentals of Mechanical Handling:

l. Already own lift trucks, conveyors, front-end loaders, etc.?

2. Already renovated or built new buildings for mechanical handling?

3. Already graded and improved yard surfaces?

4. Already readjusted manpower?

5. Already readjusted delivery-truck schedules?

6. Already readjusted inventory?

7. Already readjusted insurance premiums?

8. Already investigated Side Vs. End-loadine?

Q,'liry KuJ*ooJ

Green & Dry Uppers

Rough & Milled Commons

Mouldings-loth

Less Thon Cqrlood Lots Pockcged

3-f 147

D. C. ESSTEY

AND SON

of obrtoclet or clutter

9. Already mastered Strapping, Wrapping and Unitizing?

10. Already improved showroom?

11. Already created Self-service areas?

72. Already trained personnel to Sell instead of Take orders?

13. Already contacted suppliers for unitized loads?

14. Already investigated Pre-se-lection of orders and use of ,,lumber trees"?

15. Already investigated "Lift now-.Pay later,' plans?

16. Already taken active interest in your own and the National dealer associations?

So, assuming all this to have been done, what's left-where can you go to still further improve your handling methods, to further

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Plywood Lumber

WEII-PLANNED YARD-The ycd rurfoce i!.mooth, hcd md well-drqined. Storogc rheds prwide o frqihm of covered ceo. Yqrd trqnrportqlim of mrtsiol cm be occjmplished ropidly b*@re of qbrffce

GOOO- EXAltPl,E of retultr obtoined. wjth qdyo(e plming of ycd od ,to.oga lqyout: Thir rhed ir ued for 5rorqge of ruch itmr q woribwd, -roirx od prodccfr- rccuirinq P.rofectid.. Supporli.E po3tr _ore well-rpoced for se of lood-hfuling ' in rteoge 'boyrl Yertical dimffiidr of rhed do nor exceed heigfrt of (svdimt Lift-rrucli stockirc, iheref6re reducing building colti. Deremining speciic siooge pioftii .ap;;l;;.-i;-;;;;".;;;;;; mdey, permils mqimum ue of volucile rtoroge mo

You Bet We Are!

Going steody ties you down. We're independentl We'd rother ploy the field ond supply you with the best of severol lines. The only chorm we're susceptible to is our cuslomers', ond becouse we're independent we're oble to serve you withouf obligotions lo ony one brond. Since we've been working with top suppliers ond mill sources for over 40 yeors we're qble to recommend iusf the right moteriol for your porliculor iob. lr's our obility to meet individuol specificotions, combined with our independent policy, thot odds up lo o service you'll olwoys rely on.

For ihe besf in plywood, Simpson boord, Formica, rllosonife Brond Products, Acousficol file.

CnRFTENSoN LuTTBER Co.

Wholesole - Jobbing

Tll'ABERS A SPE CI ALTY !

Phone VAlencio 4-5832

Evqns Ave. ql Gluint St. sAN FRANCISCO 24

cut costs and, as a result, make more money? Just let me add, right here, that if all the economic signs are right, you as a retailer and Hyster, as a manufactur€r, are lucky to be retaining our present profits while reducing costs wherever possible.

Re-evaluation of Your Present Materials-Handling System

My observations of retail lumber operations (and believe me, gentlemen, observing lumbermen from coast-to-coast and in Canada

INI,AND TUMBTR COMPANY

Teletype SF lO83U

is my stock-in-trade) lead me to throw out for a post-graduate discussion these major items of re-evaluation:

A. Have you looked at your Yard Layout (on paper) since the first one?

B. Is your present equipment still adequate in:

(1.) Capacity? (2.) Specs? (3.) Amount? (4.) Speed? (5.) Condition?

C. Have you renovated or built all the sheds and buildings you need for FAST materials handling?

D. Are you keeping up yard surface and improving?

E. Do you use standard-type dunnage instead of scrap spacers, standard pallets?

F. Do you keep out of a department those who do not work there (central shipping and receiving?)

2. Re-evaluate Inventory and Products:

A. Low-profit "plus" lines added.

R. Larger Contractor jobs.

C. Pre-cut units or Component parts.

D. Adjusted to the Buyers' market (less Inventory).

3, Up-Grade Yard and Office Personnel:

A. Train, not just in Handling system, but put them in "on-the-

co.t3. Su.h nethodr rhould bc conridered in o prelimincy ploning lo inp.ove Yq.d loyoul, The Endlmder equippcd l.u(k GO work lumbcr 3lqckr in ceo5 whelq conyslimcl Fork-hodling m.thod! would rct bG prcli(ql

PIASTIC qd other wolerproot-type Coveringt hwe Gxtended "covered rloroge" Into open yord oeos of ndinql

Know." Those closest in management should know-let them know Competition, Profit margins (gross); ask for suggestions.

4. Keeping Up With Eqr.lipment Changes (for Morale):

A. Telescoping conveyor.

B. Scissor ,bed elevating bed trucks.

C. Portable ramps.

D. Shed designs.

E. Improved lift trucks and attachments (Holm Far-side Loader) and their towing features.

5. Use "Technics":

A. Methods or ways of performing the mechanical details as an art (Management term meaning to coordinate all departments).

B. Al1 Management functions must work closely together in harmony to have efficie nt, successful and profitable operation:

(1.) Owner. (2.) Accountant, Billing clerk, Office manager. (3.) Inside salesmen. (4.) Yard foreman.

I've outlined five major areas for your Re-Thinking-Materials, Handling System, Inventory, Personnel, Equipment, Techniques. In view of the state of today's "Profits," you might say that this is no time to do anything but sell, well-

Many lumbermen have been disturbed by rising costs-costs of purchased materials and cost of labor. B'ut they have also seen that the situation requires some drastic revision of old-thinking-a new look at the cost-vulnerable handling operations.

Too many say that with the recent era of tight money or, more accurately, expensive money, they can't go ahead with capital purchases at this time. This seems like a sorry. solution to the protrlem of declining profits to say, "Money is tight (the consumer isn't spending it), so let's sit tight in investing in Cost-Saving Equipment."

What benefit can you see in keeping money tied up in cash or equivalent? In an infationary economy, the value of cash drops daily. But that money invested in Cost-Saving Eqtripment is at work making profit for you!

The question of your decision is simple: With business costs and prices rising, you are pricing yourselves right out of the market if you refuse to take the initiative. You can't control the price you pay for materials and labor,

PAILETIZING LOADS rud c noil kegr reducer hodling time qnd cqt.. llemt thqt cm be eorily pollelized clso include roofirg producti;:*ked llmc, cmflt qnd plo.lel

BONNINGTOIT LI]MBBB OO.

Tilialpoalp Dardfuruo

CATIFORNIA

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but the cost of handling the matcrials IS within your arc of choice and action.

The philosophers hold that you cannot know anything until you have known it through the senses. So, if you are not already doing it, get out into your yard to Look, Hear and Feel. Do the same thing Inside to your systems and inside men. Visit the customer and supplier to get their slant. Do your own looking and encouragihg. If you're one of the pioneers in Meihanical Handling, don't stop

TYIRE SCREENING

Donqld Shqtq, outhq of thit o.ticle, i5 thwn (righll inrPecling the cmpony exhibit wilh locol Hyitcmen (t o recenl tCRl'A (6vdtid in the Ambdrqdq yelling for more Unitizing, and make sure your systems are the latest. This 3-Point Plan details your plan of action for achieving the best Mechanical Handling System:

1. Examine and re-evaluate the whole Handling problem:

A. Avoid solving one problem that creates another.

B. Think in terms of systems-not pieces of equipment.

C. Aim to achieve the greatest mechanization.

2. Relate the Handling p.roblem to all phases of your businrss:

A. Space utilization, manpower utilization, equipment utilization, materials utilization.

B. Choose long-term solution, rather than stop-gap.

C. Make use of full engineering facilities of suppliers.

3. Solve the problem in relation to total company objectives:

A. Allow for achievement of seasonal schedules.

B. Allow for achievement of financial objectives such as keeping inventory to lowest levels.

C. Allow for company-growth objectives such as additional lines or higher volume.

Are you doing all these things? The 15 Basics and Postgraduate? I doubt itt I've seen too many large retail lumberyards with narrow-gauge track and men pushing cars, breaking up unitized loads, overloading equipment, keeping delivery trucks in yard over 15 minutes, etc., etc.

Gentlemen. I'm sure that you will have the business courage to self-criticize and improve when others will cut-back and postpone; I'm sure that you *'ould not send a horse-and-buggy out on the Freeway; I'm sure that you will tie a can to any obsolete mechanicalhandling syst€ms. Thank you for letting me join you here at the convention today.

PO]NS]D]ERCSA PIN]E MOULDINGS

High qualit! mouldings, stocked in quantitlt*

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in uniform quality. Special patterns will be milled to your specifications. Your order receives prompt

attention and on-schedule delivery at Maple Bros', Inc'

Maple Bros., lnc.

527 Vy,ef|t Putnam Drlve'Whlttler, Californla' Oxbow a-2536

*Call today for price inlormation

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Lumber Compony

Suire 2O542O North Csmden Drive Beverly Hills, Colifornio

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"serving The Soulhern Calilorniq Retoil lrade For More fhsn 37 Yeqrs"

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Lumbermon Wolter 5. Johnson Gifrs Sqn Froncisco $2 million fo Sove Poloce of Fine Aris

Millionaire Lumberman Walter S. Tohnson. board chairman of American Forest Products Corp., San Francisco, and two other companies and president bf Friden Calculators and five other firms, pledged a cool $2 million, May 25, to .cover -the. city's share in rehabilitating the crumbling Palace of Fine Arts in the Marina. Witi no strinss atl tached!An additional 91.8 million was to be voted;"n November but its chances of passing are now much greater.

* Th" ryealthy, civic-minded Johnson, president "of the Palace of Fine Arts League, said that if no one else would save the venerable monument, he would. ..I fell in love with tbat build.in_g when.it first went up 44 years ago," he said. "f t's a building with a soul; it refused fo die. "

"I'll be. frank," he continued. "I've had a vigorous and successful business life. I seem to have more mJney than I have need !o_r. My Creator put it in my hands f6r some purpose and f can think of nothine bettei than the restoration of the Palace of Fine-Arts." -

The wood-and-plaster structure is expected to be restored with concrete and steel. The lumber executive,s gift will rehabilitate the crumbling columns and dome; whaithe citv puts- up will be for interiror finishing of the main hall. Tht work covers_ complete razing of ttrl present rotunda and co^lonnades. Mr-_Johnson saiil the rebuilding will stand for 1,000 years ('ltlt !g disappointed if it doesi,t,').

The state of California-stil1 has $2 million set aside as its share of the $4 million it would cost to rebuild the relic of the 1915 Panama-Pacific Exposition. After the voters turned down a bond issue last - November. Mayor Chris- topher first announced he would order the palace de- molished. But he later changed his mind. Lumberman Johnson was appointed presid-ent in February of a pFA

league to try to raise the $2 million somehow. When he called the press conference May 25, he said the worrying was over; he'd put up the cash himself.

A native of Michigan, Walter S. Johnson was educated at UC and Hastings Law School, practiced in San Francisco, worked briefly on the old S.F. Bulletin, served as a captain in WWI, then returned in 1919 to enter the lumber business. At 74, he feels and acknowledges the debt he owes

fhe Grnswer to plywood storcrge problems

Designed to eliminate all the troublesome headaches of plywood storage, Johnson & Flaherty "plyracks" will handle as many as 22o different types of plywood-all fully accessible-in fust 1OO linear feet.

The secret of "Plyracks" convenience is their complete flexibility-stacks from tU, to 6, may be stored with equal ease, up to L2 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on'l.O't centers.

To end your lost space problems, use Johnson &Flaherty "Plyracks" and use IOO/6 of your plywood storage space -they're economical, too-call or write for free quotations.

San Iir:LrrcisCo ior the n'on<1t'rlrrl liic it luLs gir t'rr lrirn sirrct, he rr'as lrrouglrt tlrt'rc at tlrt'trrrrr oI tlrc c(,lrtllr\'. I'-or:rll that lre hlrs :tccorrlrlishe<1. \\':rltcr .l olrttsr,r r'trrr:rin: :inr1,l1' :rtrrl rrtur I l'r'cte<1.

(.rLs1r:rr \\-eirrircrgcr-, n'lro u as irrstnrrrrt'rrtal irr sccLrrirrg tlrc 52 rrrillion stirt(, colrtributiorr. s:ri<l oi Ilr. .f t,lrnson's lrersor:rl cotttribrrtion, "lt is:r g'ift of rr:tlcltle>s g-ttrt,r,,sit-r'. Ilc le:Lvt's us :rn<1 tht. citr' [ort'r'r'r' irr lris rlebt. I tlrink it is tlre l:rrgcst lrrivatt gi ir iri tlrr cit-r 's lrist,,r-.\'.

"It \\':rs u'ell u ortlr it." rlt,clarc<l \\':rlter .l olrnsolt. "-l-lrerc's too littlc lrt':rutv left irr t'he u'orlrl to let:rrrv oi it ,li,'.

:tll(l 5rt ( )u1 t() bt' plrotour:rlrlrtr'l lteforc lris 52-nrilliort rlre :Lrrr 1r:rlacc. 'l'n'ettt,r' _r':rrrls :r\\':r-\'. lrc stolrlrt'r1 srrrlrlrrl_v :trtrl ttlrrt('(l lr:tt'l< 1,, tltr' ( r'11fs1'1 111 1 1',,,,111.

"I iot'got to turrr orrt tltt, lielrts." hc t'xPlaincrl.

Flintkofe Plons to Acquire Glens Fcrlls Portlond Cement €o.

I'r,'tlr,,11gl11:ll)(,llt it [,,t'trr,]ntll::

I,lrr'irlr,l ilr;rr if ln()n('\- c:tn't buv br:Lrrt,r'. it c;rrr lrt'l1r to l)r(,s('rVe it for iutrtre g('n('r;ti()ns. I g'avc tlris rrrr.,ncv i,,i sorirttlrirrg I bclicvc iri: I'll srill lr:tr t , tr,,1lS-lr l( it 1,, lii r' ,,rt."

\lr. ,f olrrrson closc'rl tlrc lrress corrf t're rrct' in lris lrrrrrliorrs. rcrluoorl-lr:rrrclcrl hea<lrluitrters ()n II-r'rlr strct't. Ilis t'-r't's ucrc sparklirrg:Ls 1're 1rl:rccr'l a gr:r_\ r'on'bo-r' lr:Lt orr lris lrr':t<l

'['he Iilirrtl<ote ('otnlr:rrtr-. rrr:rrruf:rcturt'r oi the lrroa<'lt:st lirrt' of buil<lirrq' 1rrr,,lrr,'t* ft,r lr,,rnc irrrrl in<lustrv irr tlre t-rritc<1 State ., :uur()r1l('('s that it lras cntt rt.,l ini,, ,,lr'.,.,ltl('nt ior thr'Prrrchasc oI the ass(,1s of (ilt.l. Iirrll. l',,r'tllLrrrl Ccnrcrrt C.o. oi (ilens Ii:L1ls. -\. \-. I. l. I Iirr\'('\', f r., clr;rirntarr of the lrolrrrl arrrl clricf crccrrtivt,ofhccr oi l.'lirrtliott' s:rirl t'lre 1rrt,lrr,srrl actlrrisition "is tL frrrtlrer stt:l) in Ii]'irrt kott"s planrrcrl lrrogranr oI t'xparrsion :urr1 clivcrsi llcatiorr :rrrrl u'ill itrrplerrrcrrt orrr trr:rrkt't for an ilnl)()rtitr)t ltuilrlinu lrro<1- u('t c('llrellt."

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Eudoro De loge Joins

Hedlund lumber Sqles

Hedlund Lumber Sales announces the association of the longtime lumbergal, Eudora De Loge, with the firm's Palo Alto sales office on June 15. Eudora, who has made a real career out of the wholesale lumber game, is best remembered to her many friends in the industry from her years of duty with Norm Cords, proprietor of the well-known Bay Area wholesale firm of Cords Lumber Co. When Norm closed up his wholesale shop a year ago in favor of entering the retail business in Fresno, Eudora, who had been with Cords practically since his start, chose to remain in the wholesale end of the business and took a spot

in the direct mill sales department of Western Pine Supply Co. in Emeryville.

In her new position with Hedlund, Miss De Loge will hold down righthand position for Knute Weidman, Hedlund's Palo Alto salesoffice manager.

Housing Stqrts Still Big in Moy

Nonfarm housing starts declined to 134,000 in May from a 137,000 figure in April, reports the U.S. Labor Department's Bureau of Labor Statistics. A seasonal decrease usually occurs but the May 1959 starts were 24/o above the same 1958 month, and the highest recorded for the month except 1950 and 1955. The adjusted annual rate of private starts in the first five months of this year is 1,370,000 units, compared to 975,000 in the same span last year.

(Tell them Aou sau it in The California Lumber Merchant)

materials lto lll c. DISTRIBUTORS o CAB

IE ADDRESS "sTAIUA{''

I22O PR||DUCT $IRTE] t0$ ANGIIES 2t, SIAHT Ailgelus 3-6844 TUMBER C(IMPANY INC. 3855 E. Woshington Blvd., los Angeles 23 FOR Fine Domestic & lmported Hordwoods FOR The Exoct Requirements of Reloil lumber Deolers wHor.EsAtE oNtY t. C.1,. e DTRECT CAR SHtPl,lENfS AI'I,I,ING FACILTT'ES AVAILABLE MITAII A. MICHIE B. FT(|YD SC(ITT TEililETH YV. TI]ICIGER

MAdison 7-5304 PROMPT DELIVERY IN LOS ANGETES_

BEAUTY I5 A STRONG POINT-

Ostling Doors mean fine wood masterfullyconstructed into creative and functional designs for graceful, modern living

tN \rooD

No hollow echo onswers the strong hond thof knocks on on Ostling flush door. Ostling doors ore mode with strong, hordy cores thot onswer ony knock wiih the sound of quolity.

This is the kind of test you con moke to prove fhe Osfling quolity to yourself-the kind of test you con use to prove to your cuslomers thot Ostli,ng flush doors hove olwoys been strong sellers-good profit mokers. Coll or write us todoy ond we'll give you full informotion.

OSITI1{G i TNAilUFACIURII{G CO.

CUmberlqnd 3-4275

Riverside Lumbermen Host lodies

(Continued from Page 29)

were again provided by the Palm Springs Builders' Supply Co.; the Cocktail Hour by the Inland Lumber Company, Cresmer Mfg. Co., Sand Door & Plywood Co., and Tarter, Webster & Johnson; and the Perpetual Trophy for members and guests in the golf tournament by the Masonite Corp.

The donors of the prize gifts were :

Acorn Adhesives Co., Arrowhead Lumber Co., Carl W. Baugh, Blue Diamond Corp., Carlow Company, California Door Co., California Portland Cement Co., Coast Lumber, Inc,, Continental Lurnber Sales, Cranford Wholesale Co., Cresmer Mfg. Co., Colton Cement Co., Drake Steel Co., Frederick-Hansen, Fremont Forest Products, General Concrete Products, Georgia-Pacific Conp., Harlen Metal Produgts, Haley Brothers, Hobbs Wall Lu,mber Co., Hyster Corp., A. L. Hoover Co., Inland Lumber Co., Johns-Manville Corp., Kaiser Aluminum & Chemical Co., Kaiser Gypsum Co., H. E. Markstrom

2430 North Chico Street

Lumber Sales, Nichols Aluminum Products, Jim Richardson Lumber Co., Riverside Cement Co., Roberts Mfg. Co., Rudiger-Lang, Simpson Loggrng Co., Sirnpson Redwood Co., So-Cal Building Miterials Co., Tarter, Webster & Johnson, Triangle Steel Co., Tynan & Rogers, Sand Door & Plywood Co., Southwestern Portland Cement Co., E. J. Stanto,n & Son, Union Hardware Co., U,S. plywood Corp,, Weyerhaeuser Sales Co., Paul Wright Lumber Salei, Wholesale Forest Products, Woodkot+-Dri-Quik-Wood Bleach,

Burglor-Proof Feofures Urged

In the face of mounting crime throughout the nation, hllild_e_rs_ were urged- !y Leo J. Pantas,-vice-president oi The Yale & Towne Manufacturing Company, it the open- ing of the 1sth annual convention-exposition of the ^National Association of Home Builders ai the Conrad Hilton hotel, Chicago, to incorporate "burglary deterrent,' features il _th. projected 1,200,000 new houiing units to be built in 1959.

MUrray 2-2801

1441 Huntington DriveSouth Pasadena, Calif.

MlC0 Brand (Philippine Mahogihy)

Products for Building

BAGAC Brand (Apitong)

Products for Industry

Representing; Nasipit Lumber Co., Bislig Bay Lumber Co., and Insular Lumber Company

Los Angeles Hoo-Hoo-Ettes Elect Morgoret Glodish | 959-60 President

Los Angeles Hoo-Hoo-Ette Club No. 1 installed its newly eleci-ed 1959-ffi officers at the meeting held in Rodger Young auditorium, June 8.

On hand to greet the new officers Kittens who were initiated at the May been held at the Thistle Inn on the members of Club No. I are:

were most of the meeting, which had 11th. These newest

o llorgqct Glodhh, incming prqident, fhe frt YiGFproridcnl, 5dlye Birell' ir 3eff in lhe bclgrond

Corp.; 3rd Vice-President, Margaret Mattola, Bus McNeil Co.J Secretary, Betty Morrill, E. J. Stanton & Son; Treasurer, Lena Galyean, Downey Kiln Drying; Initiation, Esther Francis, Hexberg Lumber Sales; Membership, Phyllis Hawkins, Max HJrdwood Co. and Wall- Dry Kiln; Publicity, Lorraine Impson, Tarter, Webster & Johnson.

Barbara Lee Johnson, Peggy McAllister I

R"y, Dale Co.: Lucv G. Rowland,

Leary, Morgan-Davidson Lumber Co.; Lury G. uram -T -rrmhet Co- : Dorothv Yann. Harbor Box

O'Leary, Morgan-:Davidson Lumber Co. i Lucy G.^R-owland, Avram-Lumb& Co.; Dorothy Yann, & Lumber Co., and Yolanda L. Panagos, Select Lumber Co.

All Hoo-Hoo-Ettes looked forward to a spectacular year of activity with these new officers at the helm :

President, Margaret Gladish, Tarter, Webster & l-ol1nson; lst Vice-President, Sallye Bissell, Weyerhaeuse-r Sales Co.i Zna Vice-President, Beverly Haskin, U'S' Plywood

Pr6ident Jffie Seryi3., cfler o:utcclful ymr, pl*a the pln

left ro Righil l$orgqet Glodirh, Sollye Bi*ell, BerB lrtwlll, lorrolnG Imprd, Lem Golym, Peggy ftlofiolq, Phyllir Hokinr, Bev*ly Hotlnr

R edTcood

For Every Pvrpose

It was announced at the June meeting that the lumberwomen may look forward to another gay Summer party this year. The event is scheduled for August 8 at the home

of Bessie Stewart of the C. P. Henry Co. as a break in the seasonal hiatus before the club activity resumes in the Fall.

Bill Moores lo Repeot Treqt Meef of Blqck Bcril Hoo-Hoo ot Ukioh Home

Black Bart Hoo-Hoo Club 181 will repeat its annual Barbecue-Swim meet at the Ukiah home of Hollow Tree Lumber Co., President Bill Moores, July 17. In addition, the club will stage its 2nd annual Golf tournament in conjunction with the meeting. Tournament time is set for 11:39 a.m. and the place is the Ukiah Country Club. Nongolfers are urged to "go cool in the pool" and be ready for sponsored libations starting at 6:09 p.m. Bar-B-Q time is tentatively set for 7:39 p.m., according to BB Prexy Gil Sissons. For tickets, contact Ed Gillespie at Crawford Lumber Co., Ukiah, or any of the following committeemen: Jim Hennessey, Bud or John Crofoot, Jim Maher and Bob Heup.

cusI0fil ilttilltG-DEIAtt In0utDlllGs - KlIl{ DRYIl{G

SGD&WI 1959 Gonvention

Sloted for Lqs Vegos

SGD&WI President Murrell Spence announces that the Sliding Glass Door & Window Institute 1959 national convention will be held in Las Vegas, Nevada. August 9 to 12, in conjunction'with the first "National 'Bright Outlook Week" sponsored by the association.

Forest Fire Warning

"The people of California can expect one of the most critical forest-fire seasons on record for 1959, if earlyseason conditions are any indication," says State Forester Francis H. Raymond. Uusually the fire season is just opening at this time of year, but already there have been fought 20oh as many fires as during the entire average year, Raymond said. He again emphasized the need for extra care now and throughout the season when using fire in the open in clean-up, incinerators, smoking or for any other purpose. He asked that parents give special attention to keeping matches away from children, pointing out that children started l0o/o of all forest fires in California last year.

N-AWIA Trcining on Deoler Soles

(Continued from Page 18)

we mointoin_properly seosoned ond stored-the lorgest vorieiy ond volume of hordwoods west of Chicogo. Coll us for prompi delivery of ony quonlity.

HARDW00DS . S(IFTW(I(|DS . Plywoods . lfiln-Drying . WAtt

good presentations in the mail illustrating such things as selling lumber to a dealer; millwork to a dealer; hardwood to a furniture manufacturer; crating material to an industrial. etc.

A "Manual of Improved Selling Methods for the Lumber Industry" will be furnished each enrollee. As the program progresses, this Manual will become a comprehensive textbook on marketing and selling of lumber and wood products-ready at any time this year or in the years ahead to give constructive help when needed. "In getting behind this program and putting our experience into it," added President Meredith, "we all not only hope but have every right to expect that all will profit. I'm all for it !"

Address inouiries to National-American Wholesale Lumber Association, 3 East 44th St., New York 17, N.Y.

Tributes paid to deceased members-May 15, 1958-May 8, 1959, included Charles Snellstrom, president and treasurer, Snellstrom Lumber Co., Eugene, Ore.; R. Stanley Dollar, president, The Robert Dollar Co., San Francisco, Calif., and Raymond A. Mackin, president, Hallinan Mackin Lumber Co., Inc., San Francisco, Calif.

Interboy Moves Office

Oakland 6, Calif.-Ofifrces of the Interbay Lumber Co. have been moved to the wholesale yard at 425 Kennedy St. here.

LADY LUCK

Often you hear some person wishing a friend "Good luck." Or trusting that "Lady Luck" will go with him.

If you will note carefully the habits of this same "Lady Luck," you will discover some very interesting things about her. She seems to pick her company very carefully. She likes to associate with people who are full of ambition. She is very, very frequently found traveling in close companionship with those who have a definite and worthwhile aim in life, and who are crashing and smashing obstacles in their efrorts to get where they aim to go.

"Lady Luck" seems to like to consort with folks who have courage, and pep, and punch, and staying qualities.

You're Very Welcomet

Enclosed find our $5 check for 2-Year Subscription. Thanks for the Wonderful Reading !

*Lemon Grove Lumber Company

Lemon Grove, California

Those who possess great vision are her daily associates. Yes indeed, a very careful chooser is this Lady. But, to become her daily companion, one must do a lot more than just wish.

(Tell them Aou sau it in The Cakfomin Lumber Merchant)

' Quolity products from the world's best Mills

' Dependoble service from quototion lo finol delivery

' Over 50 yeors experience in the export'im' porr field

o Prime importers serving the wholesqle lumber trode exclusively

Coll the Atkins, Kroll represenloiive neoresl you for de' pendoble qnd qccurole informotion ond quototions on oll imported wood producls:

Arrcn LACo.

The ^ @fl-NAr

(Continued from Page 14)

of such action be widely promulgated throughout the industry.

FURTHER RESOLVED, that the President and Secretary be, and they are hereby, authorized and directed, on behalf of the Lumber Merchants Association of Northern California to prepare, or cause to be prepared, and presented a copy of this Resolution to the following grading agencies:

A. M. Hickox Insoection Service

R. W. Hunt Inspection Agency

West Coast Bureau of Lumber Grades and Insoection

West Coast Lumber Association

California Redwood Association

Pacific Lumber Inspection Bureau

Western Pine Association

and to such other Agencies as they may deem appropriate.

(signed) JACK F. POMEROY Secretary ATTEST:

Frank E. Heard President

ECONOMIC PERSPECTIVE

(Prepared by the Lumber Merchants Association from data submitted by its members)

Nothwithstanding the fact that industry sales increased approximately 9/o in 1958 over the low of 1957, profits are estimated to have increased only about a third of that figure for an average of. 3.25/o of net sales before taxes-indicating a continuation of intense competition within the industry. The turning point in 1958 came in March when FHA Home Mortgage applications for Northern California increased a dramatic 126/o over March 1957. The increase continued well throughout the year although total residential construction is estimated to have increased only some 147o.

Prevailing business conditions were reported by member dealers for the 12 months of 1958 (as compared with the 12 months of 1957) as follows:

VOLUM,E-9.3/o Average Increase: 73/o report increase oI 14.3%, 12/o report no change, l5/o report decrease of 8.3%.

INVENTORY-4.6% Average Increase: 54/o report increase of 14.3%, 15% report no change, 3l/a report decrease of 10.1/o.

PROFITS-3.3/o Average Increase: 60/o report increase of 10J%, 16/o report no change, 24/o report decrease of 11.6/o.

Average Age of Accounts Receivable:

1957:

First Quarter ...........48

Second Querter .....51

Third Quarter ..... .....50

FourthQuarter. .........52

Looking Ahead

1958:

53 days

52 days

48 days

53 days

The four major ingredients of a recovery cycle-inven- tory changes, home building, consumer spending for nondurable goods and services, and g'overnment purchases-are expected to provide the base for further expansion forces throughout 1959, although the rate will undoubtedly be somewhat slower in the latter half of the year as these demands are more closely satisfied. We in the materials industry are more closely concerned with construction, and certainly it is _a period of optimism. The home-building industry entered the year with a high level of commitmEnts, construction contracts and homes already underwav. A realistic estimate for the California market is approximitely 2l2,0OO new nonfarm dwelling units this yeai,- which wiil represent an increase of approximately l0/o.

Dealers Expect Strong'59 Market

Most reporting dealers felt the total construction market in 1959 will remain strong. llowever, l6/a believed new construction in their areas would be down, and 38Vo believed farm construction would be off. Regarding home im-

l)r'()\'clne1rts, tlrC rr1)t.rrting rle:ricrs \\ er(' abOttt t'r t'tt1,r tlir irlcrl, n'itlr .i.5t,, lr,ol<ing ft-,ru'arrl to :ttt itrcreitst. :itt11 J.it,i crlrt'cting t():('('ltss of this tr:rr1c. ]rt the cottttttt'rcialirrrlrrstrial llel<1. 7()', btlieve tl it n'ottltl t'ither ittcrt'asc or rrrn:rin aborrt tht' s:rrne in '59.

In this connection, it is interesting to note that a conservative estimate indicates the dollar volume of home improvements increased some 39lo in the 1954-57 period, while residential construction declined 3/o in dollar valuation and all building construction increased only 2lo/o.

'l'o tttake this rcvicl-ls lrt'lofttl as trossilllt'to its clc:Llt'rs irr tlrcir pl:Lrrrring. tlrt f,,ll,,rviirg strr,lr \\';IS l)rt1):trecl frottt irrforrrr:rtion srrbtrittcrl b,r- thc Lll:\ rlircctors:

Questions and Answers

1. S-\l.l:S-a.'. c,rnrpart:rl *itlr'58, n'ill s:Llcs,'i,r,,rrr c,,nIl,a1r,\'Irr '5c) ittcrrasc, r-crrr:Lin abriut tlrt' s:urrr, or clecrc:rrt l'

Remain same - 16%; Increase , 84ok.

-2. IN\ l'-N'l'OR\ H:LrL'-r()11 :Il)(,Llt rt':rcll.trl tlli'lttittitltttttr itlvttttr)r-\ t() :trlt'tlrllrtel-r strt it't' r,,111' ('\l)t'ctt(f i(l ::rlL: t:rtt l No- 25ok; Yes 75o/o.

.1. I'li()l'l'l'S l)() -\()Lr ('\l)('.1 l)r()nt5 per,l,,)l:Lt'oI s:L]t's i1f it.) t'r incrt:t.t. rt'tll:iitt itl)()ut tllt ::Illll. ()r dtcreasci'

Increase .,44o/o; About the same : 44/6; Decrease -'IZok

J. I'Ii l(-l'.S (',)llsi(lcre(l :rs it gr()l1l). rlo vott allticilr:Ltt' rc::tlt lrrtct' ,ri r.oLrr rtrt,rt.lrarrrlist, linCs uill inctt':t:t', retnaill ltlrortt tltr'S:1ll1e, (,1rlecrcase ?

Increase -- 8oo/o; About same -20%.

.5. OPI'lR'\'l'lN(; ('()STS-.\q 11 l)cr'c('Iit:rge oi trt't s:Llt', tlo l-ott :rnticiltatC r)l)et.:rti1g, c,rsts g'ill ilcrr':r.c, rtttrain:rltlttt tllc S:llll.t', ()r rlt'crczrse ?

Increase:6ook; About same -25o/oi Decrease - l5%. (r. l-\Iftl-O\'\ll'-\'l'-\\'ill ctrtIltt,r'tttcrtt itt lottr collrlr'!rr-\'ittct'e:tsc, rt'rrrairt alrottt s:Iltt(' t)r dccrease?

Increase : 30/o; About same : 66/oi Decrease:4o/o, (\\'lrilc the ovcirvhe lnring pcrcentagc ,'i rlealcr',. $ ill tr,v lo ltolrl tlrt, lilc {rrr Crrtlllovrrrullt, .rvcn thouglt irtcrt:isitrg s:rleS voltttllt, tltost:

Harhor lumber Company, Ine.

Wh"kntert ol Douglas Fir . White Fir

tkc zatrant Wesfern Pines o Redwood . Specified Ctrf Sfock POWELT

increases which are planned are predominant in the Sales and Yard classification.)

Z FINANCING-Do you believe mortgage funds in your area will be adequate or scarce?

Adcguate :1Oo/o; Scarce :30o/o.

8, MERCHANDISE-Do you intend to increase the numiber of lines of merchandise you are presently carrying?

Yes:37o/o; No : 630lo,

Whirtier - Colifornio.;Arcolo

(Perhaps we are a little overanxious, but shouldn't this ratio be reversed? If the industry is to keep ahead of other distribution channels, each dealer must be willing to seek new m€rchandising opportunities.)

9. CAPITAL EXPENDITURES-Do you plan to remodel or modernize your store and,/or yard in 1959?

Yes:45o/o; No:55o/o.

10. FORECAST-By how much do you expect your firm to increase its volume five years hence (discounting inflationary trends)?

160/o erpcct increase of Glio/o

2L/s expect increase of lt-154/o

32/o expect increase of lil2i/o

2lo/o expcct increase ol. 2l-30o/o

10o/e expcct increase of. ovet 3Lo/o.

ll. MANAGEIVIENT-WhaI will be the biggest problem facing your company in 1959? (The following are listed in order of reported relative importance:)

Meeting Competition Improving Profits Controlling Costs

Dcaling with Labor Pressurc

Coping with Pricing Trends

Withstanding Infation.

Notwithstanding the favorable business outlook, many serious problems (which are rapidly becoming basic) will continue to confront the industry. In answer to the queslien-"16 your considered opinion, what do you believe are among the most serious problems facing the industry today?"-the following were most often cited:

the need to regain the rapidly disappearing housing market reluctance on the part of dealers to recognize their costs and to price accordingly merchandising and selling ability must be rapidly improved if we are to compete . deterioration of historical distribution channels direct tract selling realization that the industry must improve its profit position . . labor costs must be kept in line further mechanization . . . the steadily increasing tax burden . more self-education and industry training programs

These problems are not new but they have become increasingly acute in the past few years. Their solution is of the utmost importance if the industry is to remain the principle link between the consumer and manufacturer of building materials, and will demand the best talent the industry can demand at all levels-Manufacturing, Wholesale as well as Retail.

(Tell them Aou sau it in The California Lumber Merchant)

SHIPPERS OF QUATIIY WESI COASI tUfrIBER

Diomond Gqrdner Nomes Foy Assistonf to Leo Bodine

Joseph R. Fay has been promoted to assistant to Leo V. Bodine, vice-president of' Diamond Gardner Corporation's forest, lumber and retail group. He will make his headquarters in Spokane, Washington. Mr. Bodine said that the directors of industrial engineering and of research and product development for the company's lumber manufacturing and retail divisions will report to Mr. Fay.

Since starting with Diamond in 1948, Mr. Fay has held several accounting and auditing positions. In 1952 he became west coast auditor for Diamond Gardner's California and Northwest lumber operations. In 1955 he was named comptroller for the Northwest lumber manufacturing division, the assignment he held until his promotion to assistant to Mr. Bodine.

'Greclest Concqfenotion Ever Held'

(Continued from Page 21)

great Fun lfouse was turned into a bedlam of laughter. Sedate lumbermen of advanced years mingled with ybuth- ful comrades in reverting to the antics of their childhoodsliding down the chutes and having a good time generally.

In order to avoid confusion because of the siZe of tlie class, the 171 Kittens were brought in in groups of 20 under the guidance of a Degree manager. Snark LeMaster gave the final work and a brief talk to the new members. A spread was served in the Ship Cafe following the Concat, which was concluded at 11:00 p.m.

In all the excitement attending the greatest of all HooIfoo Concats, one of the most enthusiastic and untiring workers was Phil B. Hart, chairman of the Membershif committee, and managing editor of The California Lumber Merchant.

Arsociotc Mambrr:

TWENTY-FIVE YEARS

As Repoded in The California Lumber AGO Merchanl, TODAY Jufy 1, 1934

The "Twelfth Anniversary" Edition of The Merchant, July l, 1934, contained several congratulatory advertisements on the magazine's milestone, and one of the Cover advertisements .was for the new TECO Joint-Connector Design System of the.Timber Engineering Co., Washington, D.C. The advertising space was provide-d through the courtesy of The Pacific 'Lumber Company. Publisher Jack Dionne had a very interesting column of reminiscences in the issue called "Twelve Years Ago Today," bridging the years 1922 to t934 and telling how The Merchant got up its first head of steam. He remembered how Gus Russell told him he was a "damn fool" to start a lumber journal in California, but how Gus's Santa Fe Lumber Co. of San Francisco gave The Merchant its first paid advertisement. (Of those ad,vertisers in the Vol. 1, No. 1, Santa Fe and also Union Lumber Company are still with us regularly in 1959; all the others are now out of business or merged into other companies.)

President Roosevelt on lune 28

signed the National Housini Act passed during the closing session of Congress to provide $3,200,000,000 for the construction and repair of homes.

The National Retail Lumber Dealers Assn. simultaneously announced a reduction of about 10% in the cost of lumber and building materials as an aid to the administration's housing program George Melville of the Schafer Bros. L. A. ofifice, traveled by auto to the mill at Montesano, Wash., accompanied by Floyd Elliott of the S.F. office . . . Lumber Dealer Edward E. Gillon died June 16. He had operated a yard in the Richmond district many years The Long-Bell Lumber Co. petitioned June 9 to reorganize under the new corporate law signed by FDR on June 7.

The Philippine Mahogany Manufacturers' Import Assn. held its annual meeting June 11 and 12 in the L.A. offices. Officers elected were W. G. Scrim, M. S. Chapin, F. J. Dunbar and G. P. Purchase. Roy Barto was reelected to the executive committee Figures just released by the Bureau

of the Census showed that the production of lumber, lath and shingles reached a higher figure in 1933 than they had in 1932 . . . James Maddock of the Santa Cruz Lumber Co. left Tune 10 on an auto tour of the east ind Chicago World's Fair Alexander Parson joined the Jones Hardwood Co., San Francisco, of which Nelson Jones is president Bill Tice, formerly with the Klicka Lumber Co., San Diego, is now with the Diamond Match Co. at Marysville . . John D. Tennant of Longview, Wash., was reelected chairman of the Lumber Code Authority at the annual meeting in Chicago, June 11. On the new Natl. Control Committee were B. W. Lakin, McCloud, Calif.; E. W. Demarest, Tacoma, Wash., and Floyd Hart of California.

Thomas P. Hogan, Jr., president of the T. P. Hogan Co., Oakland, is pictured in this issue with a string of five striped bass averaging out at 15 lbs. and caught near Red Rock in San Pablo Bay The annual report of the California Redwood Assn. in this

Old-Growth

&ns

'umen{uoll--

or other DOUGLAS FIR items HUFF 1UTIBER COTPATIY

Plymouth 6-8191

issue was prepared by Selwyn J. Sharp Walter N. Baker purchased the interest of Joe Holmes in the Woodland (Calif.) Lumber Co. and took over

J:une 25 On the front burner is a move to re-establish the National Lumber Manufacturers Assn. in a federation form of organization The Lawrence-Philips Lumber Co. opened an office in the Fife building in San Francisco with B. W. Bookstaver in charge. The company is agent for Dant & Russell there and both Ted Lawrence and Don Philips started their successful lumber careers in the Bav district. Ted with Hart-Wood and Dbn with'I. R. Hanifv Co.

Artlrur E. Twohy is celebrating his

30th year in the lumber business in California. After 10 years with The Pacific I umber Co., he started the Twohy Lumber Co. in Los Angeles in 1914 , J. Wesley Shrimp of the Cresmer Mfg. Co., Riverside, returned from a cruise to Panama Funeral services were held May 3l for Stephen S. Skidmore,2l-year-old son of Grey M. Skidmore of the Downey Lumber company . Henry M. Hink, salesmanager of Dolbeer & Carson Lumber Co. in San Francisco, returned from a trip to the company mill at Eureka . . C. H. White, vice-president and general manager, returned to White Bros. from vacation at his summer home in the

r

Santa Cruz Mountains Herb Klass, general salesmanager of TPL, planed to Washington for a Code meeting . . Bob Osgood counted his own l2th anniversary in the lumber business in Los Angeles . . H. Sewall Morton of Hill & Morton drove to Eugene, Ore., to confer with officials of The BoothKelly Lumber Co. The excellent series of articles by George W. Wood of Wood Brothers Co.. Santa Cruz. is concluded in this issue with a "Bon Voyage" to readers who followed his cruise on the "West Ivis." . .. Latest figures from Washington showed 4,00O sawmills had opened since the Code went into effect last August.

iAilling

4 Ccrrlow

to Serve All Southern Colifornio Deolers

341 West @ Street

COLION' Colifornia

rAlbor 5-l|672

14348 Bessemer Streer

VAN NUYS' Collfornio Slanley 3-2936

738 Eosr 59rh Street

lOg ANGE!6,Galifornic Ploosnnt 2-3137

68O7 llcKinley Avenuc

lOg ANGEIES, Callf ornia Pleasonl 2-3136

Spcciallzing in Shipments vic Roif From Coosl to Cosst

TIIVX: t/A 82t

teinbor

Soulfiorn Golifornic Door Inrtitulo

FLUSTI DOOR$Ploin cndPrefinlshcd

ASHMAHOGANVBncH -

TTASON|IEBEECH Nordco's,,AIR.C}.LITE" DC'C)R

FIR PIYWOODJAPANESE PTYWOOD (?lcin and Prrfinirhrd)

ALSO--NORDCO DOORS

TOUVRE DOORS

3 PANET DOORS F-3

FOUR PANET RAISED F-.I,{

X.BUCK FRONT DOORS

sAsH DOORS F-13

RAISE PANET TOUVRE DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

LOUVRE BLINDS

SHIP SAN DIEGO LOGS TO JAPAN

A trial shipment of logs cut in San Diego's county's Laguna Mts. is enroute to Japan for what might be the start of some substantial trade, announced Harbor Department officials, May 25, The oak, fir and cedar logs are believed to be the firit local timber from San Diego, Calif., ever shipped abroad. Thev will be tested by plywood mills and match factories in Japan.

HUNT NAMED NEW B.C.A. EXECUTIVE

Robert S. Hunt has been apDointed the new executive director of the Building Contractors Assn. of California. He has served as director of councils and chapters of the BCA since February 1958, before which he was executive vice-president of the Lons Islaid Builders Institutel He has been active in trade associations 13 Years.

ALSYNITE OF'FERS {-COLOR POStrCARD DEALER SALES AID

Attractive, four-color Postcards, showing the five new Alsynite fiberglass embedment panelsin their natural colors, are now ,available for dealers to use as sales aids. T,he cards (D'P-Z), may be obtained free of charge from Alsynite Co. of America, 4654 De Soto Street, San Diego 9i California- The Alsynite Co. suggests dealers use them as direct-mail pieces, with brief, hand-written messages to sales prospects; or as Promotional invoice and envelope stufters. T'he big advantage for 'using the cards in direct mail, AlsYnite points out, is that theY save on postage bills. On the back of each card is a short descriPtion of the five fast-selling decorative panel patterns.

Two new trussed rafter designs prepared specificallY for use in component construction, accommodating: spans of 24'8" and N8". are the new TECO designs for a spacing of 24' on centers and a roof slope of 4/12 with a combined live and dead load of 35 pounds per square foot. Proper anchorage details with Trip-L-Grip framing anchors are shown on each design. TECO estimates an investment of less than $200 is needed to set up fabricating facilities. Complete fabricating details are available from TECO. The new truss designs can rbe obtained by writing Timber Engineering Company, 1319 18th St., N.W., Wastdngton 6, D.C., Ask for typical designs 5-474 and 5-475.

Insulcrr Lumber Appoinrs Keqrns Generol Monoger in Philippines

Insular Lumber Company announces the appointment of R. S. Kearns of Portland, Oregon, to be its general manager in the Philippine Islands, succeeding llarvey C. Pope, veteran general manager there. Effective September 1, Mr. Pope (right, above) will become a special consultant based in San Francisco for fnsular Lumber, leading Philippine manufacturer of export lumber and millwork.

Mr. Kearns (left, above) from 1950 to 1958 was general manager and later vice-president in charge of operations for the Winton Lumber Company of Martell, Calif. In December 1958, he became general manager of the Dwyer Lumber Company, Portland, Oregon. Kearns brings to his new post a lifetime of experience in the lumber industry. From Oregon State College he received a degree in forestry in 1930 and an M. S. dEgree in lumber manufacturing in 1931. A few years later he was professor of Forestry at Oregon State College, a post he held from 1935 to 1940. He has had

A \Ternr ltind of ROOF PROTEC'IrIO\T

]hot ,NSUI.ATES BEAUT|/F'/ES WATERPROOFS

Now Your Cuslomers con keep oul Summer Heot qnd Winfer Cold with SECURITY AIUTVIINUM IYIASTIC ROOF KOTE. . They cqn brush on beouty ond protection with NEW ond sporkling tinted Aluminum Roof Cootings thot qre qvqilqble for immediqte delivery in o voriety of colors. . . . NOT A PAINT-but o speciol formulotion of qsbeslos fibers, ospholt, oils qnd millions of polished qluminum f,qkes tinted in beoutiful permqnenl colors. Cqn be opplied lo ony roof, siding ond qll surfqces. Will sove old or bodly worn roofs qnd exlend fhe life of new roofs-sn ideol pre tection for trqilers under most punishing conditionswill not deleriorole.--.--.-..-.CA[t US TODAY for this Exlrq Yeqrs of Proiection for Your Customers-'The most imporlont people in ony business"

Wholesole Only

SECURITY PAIilT MFG. CO.

162l Norrh Indionq Sl., Los Angeles 63

Allgelus l-O358

intensive experience in the fields of timber management, timber acquisition and taxation for timber industry clients. From 1947 to 1950 he was a partner in Mason, Bruce and Girard, consulting foresters in Portland. While with Winton Lumber, Kearns was also vice-president of Winton Moulding and Trim Company, engaged in re-manufacture of pine, fir and Philippine mahogany into moulding, trim and other factory products.

Mr. Pope first went to the Philippines in 1921. As a certified public accountant in Manila, he audited the Insular Lumber account from l92l to 1926. From 1927 to 1932, he was chief accountant for Insular Lumber in the Philippines. He became general manager in 1932. During his 27 years in ths capacity, he weathered World War II in distinguished fashion.

In 1941 he was commended by the U.S. Armed Forces for assistance and information provided. He then was in-

terned by the Japanese until 1945. He was one of the valiant leaders in the Santo Tomas and Los Banos Camps. He was rescued from Los Banos by a surprise U.S. assault in 1945. After that Pope took over the Insular Lumber plant from the armed forces-a plant all but destroyed in the fighting. He directed the rebuilding and modernization of the entire plant with emphasis on new products and promotion of export sales. In 1958, Insular Lumber spokesmen sa.y, this plant accounted for more than 38/o of the total Philippine lumber exports.

Deqler Blonchord Tokes Cify Office

Lumber Dealer Lemoine Blanchard, of the Blanchard Lumber Co. family yard in North Hollywood, was sworn in last month and takes office on the Los Angeles City Council, July 1, following his decisive victory in the recent elections.

Ponderoso Pine

White Fir Engelmqnn Spruce o Douglos Fir

ilixed or Strqight Truck & Troiler Shipments

From Quqlity Mills in Arizonq - Colorodo & Utqh

Furnished in RED-GREEN-COPPER-BLUE to Enhcrnce ANY Color Scheme

tEEl {,UlllER SERVICE, Lor Angeler wholqslc dirlributq of bEttcr grcder of Foreign od Dom6tic Hqdwoods od Sofr Pine tmber, relected PARAMOUNT POLE CONSTRUCIION fd the Hert odditld to q tqier of wschoue seded for mder-cover ltaqgc of Invmtory. The nw fcility will hq:e in excerl of 3@,O0O feet ol drolte lumbs. E. G, Rel, founde of the fm; Gil Rel, o pqrtner, md lex Perrine, yord ruperintendmt, qe shown Intpecllng lhe rcw wrehflte r*enlly opened for burlmrt.

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No building too smollno bullding too lorge

Pressure-lreoted creosoted poles throughout

Choice of steel or sluminrrn rooftng

Prevenls folldownchecking losses

LETTERS

Dear Jack Dionne:

This is what I have written and will be sending to our state and national representatives. If our lumbermen would all do likewise, in due time I believe our Labor difficulties would be brought under proper control:

(copv) June 15, 1959

Freedom of speech and many other freedoms are a part of our American Way of Life; but when these prerogatives are usurped, abused or what-have-you, are they not then, figures of speech only?

You, as a member of our lawmakers, have sworn to protect our freedoms. Do you think that the happenings in the McClellan Committee is Democracy in action; a proper and legal procedure to safeguard our freedoms ? IJnless some concrete action is taken to curb these abuses. these so-called freedoms are empty gestures in the administration of justice.

When, oh when, are we going to have men with courage enough to stand up for the rights of the majority; not an organized minority whose sole aim, in the ultimate, is personal materialistic gain initiated through procedures and practices so un-American that the uninformed members involved are at the mercy of one individuaMt brings back memories when men were serfs, not free men. Are the remaining majority of free Americans going to accept this as our new way of life-I believe not. If you are a true American, you will meet this issue head-on, "so to speak," and do your duty in an honorable way so that law and order can be administered impartially; not through coercion or intimidation.

A fair-minded business man should not be against a welladministered union; they have their place in our economy. This new part of our economy has had its inception through abuses of Capital toward Labor, but one wrong does nbt call for retaliation to right a wrong. Capital and Labor should forgive, forget and hold no hate. Birgaining should be on top of the table with an honest exchange of opinions. When tlris approach comes to pass, both Capital and Labor can be free and enjoy the fruits of honest endeavor, irrespective to position involved.

I am quite sure the majority of the rank and file of Labor want to be free Americans if only given that right, through just administration of their unions. It is the -duty of our lawmakers to see that, this right is so given. It is ihe only democratic lvay to keep America a fr€e nation-the envy of the world. Unless ways and means are initiated to put this into a law, we are a doomed nation; the very prey Tor those who seek to conquer us from within, the past hiitory of Democracy-"God Forbid."

Yours truly.

J. A. Brush Brush Industrial Lumber Company Montebello, California

Colifornio Plywood Adds Scoft

Pat Cardin, president of California Plywood Co., Emery- ville, announces the addition of Truman Scott to his sal6s staff on July 1. Scott, a native of New York, comes to California and California Plywood after several years of sales experience with a large plywood firm in Buffalo. He will specialize in Panelyte sales to East Bay dealers, Cardin stated.

2-Way Ponel Sows Instolled

Latest installations of the Bennett 2-Wav Panel Saw reported by Wayne C. Ervine, Dealer-Service, Atastadero, Calif., iirclude the Morse Lumber Co., El Monte; the Baker Hardwood Lumber Qo., lan Diego; the Marina Lumber & Building Materials Co., San Francisco, and White Brothers, Oakland.

Quqlity

lAt. Whitney Lumber Compqny

Sowmilfs:

Freight-Cor Relief on the Woy For Smoller lumber Shippers

The freight-car shortage was termed a "bogeyman" by the general lumber agent of the Chicago and Northwestern Railroad at the Associated Independent Lumber Producers' recent dinner meeting in Portland. "For the past three years there has been a national surplus of freight cars," stated Howard W. Johns, who had just returned from a survey of shippers' needs as far east as Philadelphia.

Freight-car shortages, particularly in southern Oregon, have plagued independent producers in the past, the speaker admitted. Johns' appearance before the AILP was part of the program by the organization to seek relief for small, independent producers.

Johns agreed that freight car distribution is an acute problem still to be solved. "The failure by railroads to have adequate cars in the proper areas of the country, to handle peak shipping, leads many to believe there are far too few cars in existence." Johns said the "shortage" was often the

problern of one rail line alone. He cited, as an example, that during their peak lumber-shipping period in the northwest, the railroad needed 120/o of their ownership of cars.

"The policy of many carriers to use other railroads' cars and pay per-diem charges complicates the problem of having adequate shipping space at peak periods for freight movement," Johns added.

Rail companies are racing to build cars and are securing financial assistance from the government under the recently passed Transportation Act, the speaker said. During a panel discussion, Johns said there was a strong feeling among many railroads that proposed legislation giving the Interstate Commerce Commission sweeping powers to force railroads to build cars and to alleviate car shortages will not attain its objectives.

Facing the problem of the lumbermen, Johns believes that better operation by the carriers and the stiff competi- tion among them will eventually cure the car-shortage problem.

He Doubted

Wife (reading Spanish history): "It says here that those Spanish Hidalgos used to think nothing of going a thousand miles on a galleon."

Husband: "Aw, nuts ! I never believe half I hear about those foreign cars."

Edwin tlorkhom Wrote:

I dare not ask your very all, I only ask a part; Bring me-when the dancers leave the hallYour aching heart.

Give other friends your lighted face, The laughter of the years; I come to crave a greater graceBring me your tears.

Did Nooh Drown His Grondpo?

You think the above is a silly question? Well, let's do a little figuring:

The Fifth Chapter of Genesis says: "Methuselah lived a hundred and eighty-seven years and begat Lamech.

"And all the days of Methuselah were nine-hundred and sixty-nine years, and he died. And Lamech lived a hundred and eighty-two years, and begat a son. And he called his name Noah."

Thus we see that Noah was Methuselah's grandson. In the Seventh Chapter, the Eleventh Verse, we learn:

"In the six-hundredth year of Noah's life, in the second month, the seventeenth day of the month, the same day were all the fountains of the deep broken up and the windows of heaven were opened."

Take your pencil and write down 600. That was Noah,s age when the food came. IJnder this put 182, which was Lamech's age when Noah was born. To this add 187, which was Methuselah's age when Lamech was born. Add these up and you get 969, the number of years from the time Methuselah was born, until the flood.

And 969, remember, was the age at which Methuselah died. So, according to the figures furnished by the Scripture and quoted above, Methuselah died the year of the flood. Which Ieaves the very definite possibility that Noah, when he entered the Ark, left his old grandpappy out in the food. Of course, the old boy could have died before the seven-

teenth day of the second month of that year but, unless he did, we can only conclude that his grandson, Noah, sure done him a dirty trick.

Sign Over Fqrm Gqte

"The only love that money can buy-Puppies for Sale."

How lo Fool qn Ediror *

By Ring Lardner

A good many young writers make the mistake of enclosing a stamped, self-addressed envelope, big enough for the manuscript to come back in. This is too much of a temptation to the editor. Personally, I have found it a good scheme to not even sign my name to the story and, when I have got it sealed up in its envelope, and stamped and addressed. I take it to some town where I don't live. and mail it from there. The editor has no idea who wrote the story, so how can he send it back? He is in a quandary.

Enthused Him

A grizzled, old banker in a rural town was being quizzed by a reporter about his successful career. How did he get started in the banking business, the reporter wanted to know?

"It was simple," said the old banker. "I put up a sign that read-BANK. A feller came in and deposited $100. Another came in and handed me $200. By that time my confidence had swelled so high that I hauled off and put in $50 of my own money."

Apologies to Whiflier

Blessings on thee, little man, Barefoot boy with cheeks of tan, Trudging down a dusty lane With no thought of future pain.

You're our one and only bet To pay off the national debt; Little man with cares so few, We've got lots of faith in you.

Guard each merry, whistled tune, You are apt to need it soon.

Have 5rour fun now while you canYou may be a barefoot man.

We hqve the Forest Resources

SUGAR PINE_PONDEROSA PINE DOUGTAS FIR_WHITE PINE CALIFORNIA INCENSE CEDAR

We hove the desire ond copobility lo sqtisfqctorily core for your Stroight or Mixed Cors promptly.

Also Facfory ProductsMouldings-lnterior Trim Cut Stock4lued Ponels

Specialisfs in Finger Jointing

Hoo-Hoo Con Do the Wood Promotion Job

Gollqgher,

By Robeil E. "Bob" Gollcgher President, Thunderbird Lumber Co., Albuquerque, New Mexico

42nd Annual Meeting, S.C.R.L.A.-April 9, 1959

For the past two years, the clamor created for wood promotion has almost been deafening. It has all but drowned out the Babel of noise we were accustomed to hearing about what was wrong with the lumber business and who the villains of the industry were. Wood promotion has progressed from an idea explored by a handful of men who called themselves "The Committee of Inquiring Minds" to a full-fledged campaign culminated last Februrary by the formation of the National Wood Council.

The wonderful thing about this campaign .is that it actually is working. America is becoming more and more wood conscious; the public is unquestionably swinging

back to wooden floors, wooden windows, frame construction, shingle roofs, and wood siding. Even more wonderful, but greatly more subtle, is the undeniable fact that this prombtion of wood, this cognizance of a mutual problem, this first-time-ever unity of action is not the impossible task the industry thought it might be. Though perhaps widely divergent in their individual objectives, the industry is surprising itself on how well it can work together towards a common goal.

This aura of unity is heady stuff; it's much like the child who knows he won't like a new vegetable, finally tastes a tiny bit of it, and now wants a second helping. Just as there are many kinds of vegetables, there are many kinds of lumbermen-you are retailers; let's see if unity will tempt your palate.

You, as a group within the lumber industry, have been called "reluctant allies." You have been described as caring little whether the lumber industry prospers and grows since so many of you have diverted your interests and investments far afield from the lumber business. fn recent years you have become wonderful merchandisers of hardware lines, you have become real-estate developers and building contractors without equal, you have become bankers and money lenders to the general public. Certainly, you always have and always will, sell the products of the forest, but these products have assumed lesser importance in your minds and on your balance sheets than have your other interests.

I would be less than honest with you if I didn't admit that I feel that you have some justification for this attitude, for your being the "reluctant allies" of the lumber industry. It is my personal belief that, as a group, you retailers have been much maligned by the rest of us in the industry; that you've been pushed around, that you have been neglected, that we have actually nudged you into these other interests that now conflict with our desire to unite the industry. My

Bob

&rqk of rhe HGH@ Univse, tpoking fo fhe loutlgn Colifmid retoil lunber d{lert

contemporaries and competitors may not agree with me, but I feel as entitled to my opinion as they to theirs.

Regardless of whether my beliefs are right or wrong:, today we are beginning to harvest this new crop called "Unity."

Every phase, every facet of the lumber industry is striving toward a common goal whether they so state it publicly or not. Foresters are creating tree farms for America's future use, loggers are genuinely interested in conservation, manufacturers are vigorously striving for new and improved products, wholesalers and jobbers are conscientiously improving their services. These groups may not have announced it publicly, they may not be aware of it themselves, but undeniably this weary old lumber business is taking on a new look--a UNITEb look.

But how about our "reluctant allies," the retail lumbermen; how do they fit into this picture of unity? Unfortuantely, almost not at all; unfortunately, because it would require such little effort on their part, such little change in their thinking. Let me explain.

Last January I met Herb Blackstock's son, Bob, in Kansas City. Bob gave a terrific speech before the Southwestern Lumbermen's Association entitled "Control of the Sale With Components." While he talked about his experiences in selling fabricated panels to both project builders and individuals, thereby obligating those customers to his

panel and his yard to the exclusion of his competitors, ethical and otherwise, I could not help but think what a wonderful title "Control the Sale With Lumber" would be. "Control the Sale With Lumber"-provocative, isn't it?

If you were to walk through your retail yard tomorrow and write down on a piece of paper every item that you stock that could not be bought elsewhere, that could not be bought in a drug store, dime store, paint

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Monufoctured in All Sizes

Owner: tr. Slater

store, hardware store, even a department store; that could be bought only in a lumber yard' you wouldn't need a very big piece of paper.

Conspicuous among the items you would have listed would be.the products of the forest. No drug store is going to stock plywood sheathing, no dime store is going to offer precision-trimmed studs, no department store is planning on selling bundles of shakes. WLo/noo/n

Cleqr

FOREIGN

Jobbm cf:

hl-Air Dccn

Fir Door

Glido-All Unirr

Woiror lockr

Gclumbiomotic Scrroor

llircrllonrour Hqrdwcrr

Wholcsale 0nly

ll4{10 E. Garvey, El llonte, Calif. Sllbert 3-3237 o Gunborland 3-3505

You, gentlemen, as retail lumbermen, have available to you a product exclusive unto yourselves*lumber. You have a legal monopoly. If John Q. Public wants to buy a piece of plywood, a board, a bundle of shakes, he must buy it from you-HE CAN'T GET IT ANY PLACE ELSEYOU CAN CONTROL THE SALE WITH LUMBER.

If you have let yourself become a "reluctant ally," if you have diverted vour interests and investments into other ventures, then you've not only turned your back upon a traditional franchise you held but you have gone out of your way to seek competition. If you are not capitalizing upon your wood products, if you are not controlling the sale with lumber, then you are directly and deliberately competing with every corner drug store, every real-estate developer, every bank and finance company in your area. You retailers are good, but are you that good?

So, as the first nibble on this morsel called "unity," start thinking about controlling the sale with lumber. No one in the world wants a posthole digger; he wants a fence-sell him the fence and give him the posthole digger. No one wants to own a saw; he wants to cut a board in two-sell him the board and make him a present of the saw. Think wood and you'Il sell wood.

Think wood and you'll buy wood; you'll find that those exotic hardwoods you've been thinking about stocking will sell easily; try that new specie the wholesaler has been pushing; experiment with those fabricated panels Bob Blackstock is so pleased with. Think wood and you'll have tasted the first morsel of this lumber unity which is becoming so popular today.

If, however, you still think this vegetable is unpalatable, perhaps I can offer you a little sugar-coating to ease the swallowing. As long as there are trees and men to cut them down, there will be a lumber industry. I spoke about the traditional franchise you hold-it is just that and nothing more, a franchise. It is not an inalienable, God-given right.

The efforts of lumbermen, to perpetuate, to conserve, to develop, to improve their products are not wholly altruistic. One way or another, through one system or another, lumber is going to be sold to the American public. God forbid that you must someday add lumber men to your list of competitors along with the drug stores, real-estate developers and bankers.

You invited me here today to speak to you about HooHoo, and until now I have not even mentioned the word, but deliberately so.

e"ffifro$

llUrroy l-4668

Rqil Shipmenls AIt WESI from Gluoliry Mills COAST SPECIES V,.a.k-

AUNBER SAIES

234E. Colorodo Blvd., Suite 5l3A

Pqsqdens,Cqlifornio TWX:PqssCsl7343

Hoo-Hoo has been labeled and libeled many things and many times in its life span. But labels or libels notwithstanding, no one has denied that it is the only means of gathering all lumbermen together. No one has ever denied that it is the best available tool the industry has to fashion the unity it seeks.

If all the individual efforts of the foresters, the loggers, the manufacturers, the wholesalers, the jobbers, and the retailers are to be funneled into a concerted, cohesive program, as they must be-then it could and should be funneled through Hoo-Hoo. If the format of Hoo-Hoo does not please you, it can be shaped into anything its members want it to be.

It can be frivolous or it can be serious. it can be oassive or it can be aggressive; but it wilt never be any moie than what it is today unless You become an active member, unless You set its policies, unless You direct its programs. Hoo-Hoo is a tool in the hands of lumbermen-it is no better than the mechanic who owns it. Won't you take advantage of this tool being offered to you and make good and frequent use of it?

Jufy l7 ls Election Nite for Los Angeles Hoo-Hoo Club 2

The date of July 17 will be an important one to all Los Angeles Hoo-lfoo Club 2 members. This will be annual Election night, when the 1960 officers will be passed on by the membership, and all "Cats" should make lt a point tb !e on hand. The place is Lakewood Country Club in Long Beach. Harvey Koll will conduct the regular tournament on July 77 and, following the Cocktail hour from 5 :09, dinner will be served in the spacious Lanai of the club. Entertlinment is planned after the election and golf awards are determined, and a full evening of good-fellowship is assured. Make your reservations early and be on h-and for tee-off time, starting at l0:39 a.m. Dinner at 7 :09 p.m.

Paeifie lumber Dealers Supply Inr.

25914 President Ave., Horbor City, Colif. P. O. Box 667

Telephone DAvenport 6-6273

Monufocturers cnd Jobbers of SASH AND DOORS TO THE RETAIT TUMBER DEALER,

tPtttTr ER HnER ut,tSER geGg e0ilpeu lrr(sgsl

Volsetz, Templeton Merging

Wirh Boise €oscode Gorp.

Boise, Idaho-Merger of two major Northwest timber products companies with Boise Cascade Corp. was announced- here June ll. The Valsetz Lumber Co., Portland, and the Herbert A. Templeton Lumber Co., Spokane and Portland, will become subsidiaries of Boise Cascade. Principals of the three firms have

agreed to the merger terms and stockholders of Valsetz and Templeton have approved. The Boise Cascade stockholders are to vote on the proposal July 10.

T, W&J Nomes 'Brick'Stonge to Heod Redding Office; Mosteloffo os Aide

Harold J. Ford, director of sales of Tarter, Webster & Johnson, announces the promotion of Augustus FL Stange, Jr., to manager of T,W&J's Redding, California, buying and wholesale offrce. Mr. Stange succeeds Paul Aughtman, u'ho has resigned. Assisting him in the position he took over June 1 is Virgil IVIastelotto, who has been transferred from T akeview, Oregon, to the Redding territory.

"Brick" Stange (left, above) needs no introduction to Tarter, Webster & Johnson customers throughout the nation nor to West Coast lumber manufacturers. During his six years with T,W&J he served the company in a sales capacity at the Fresno distribution yard. More recently he has managed the Douglas fir and redwood sales division in T,W&J's San Francisco headquarters office. Stange majored in forestry at the University of Minneosta. Hii background includes several years in the Forest Service and extensive sawmill and logging experience.

_ Virgil Mastelotto (right, above), a graduate of Chico State College, has been with Tarter, Webster & Johnson for eight years. He worked in lumber sales out of the San Francisco office covering the Peninsula territory and has held responsible production positions in severil T,W&J

sawmills. With his diversifications of experience in both lumber sales and production, he is well qualified for the Redding appointment.

Wittiincieased representation in the Redding area, Tatter, \Mebster & Johnson officials anticipate even more thorough coverage of the Northern California and Oregon mills and increased customer service.

Pocific Fir Soles Assigns

Frcrnk Holl to Sccromenlo

Frank R. Hall, until May 1 representing Winton Lumber Sales Co. in Sacramento, has been named Sacramento representative for Pacific Fir Sales, according to Salesmanager Willard lverson, of Oakland. Hall has opened Pacific Fir Sales offices at 2820 Auburn Blvd. with a phone listing of IVanhoe 3-2951.

Hall, who had been with Winton since April 1957, originally entered the business with Lamm Lumber Company in Klamath Falls, Oregon. With the advent of WWII, he was accepted as a cadet in the Army Air Corps during early 1942 and rose to the rank of captain while flying 95 missions over Europe. During his tour of duty, incidentally, Frank was awarded a total of 16 air medals, two Presidential citations, as well as the Distinguished Flying Cross for his accomplishments in the flak-filled skies over Europe. Following the war, Hall returned to Klamath Falls and took a job with Palmerton Lumber Company, leaving that position to become a partner in Baxter-Hall Lumber Sales, Yreka. After several years of successful operation, Hall took over as salesmanager of Spangler Lumber Co., Bly, Oregon, remaining there until early 1957 when the mill was destroyed by fire.

Assisting Hall in the new Pacific Fir Sales office is Clare Lockwood, for the past two years with Winton and formerly of Chicago, where she had spent four years with the Rollin S. Crow wholesale organization.

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Roy W. GRENFELT

The death of Roy W. Grenfell at the age of 79 in Colusa, Calif., on May 30 is reported in Western Building Review magazine. The pioneer Sacramento Valley retail lumberman had recently retired after 52 years of continuous retail yard activity in Northern California, where he operated yards in Colusa. Princeton and Grimes. Mr. Grenfell was born in

CDftifucrry

1880 and started in business in 1905. The Grenfell lumberyards were widely known as among' the cleanest, best-kept yards on the Coast, and had once been so honored with a handsome cash award given by a group of Oregon and California wholesalers. The dealer's policy was to invest a portion of the profits of his business in real estate, and in slack times homes were built on his properties and sold. Many Colusa homes today are on former Grenfell property and the town's growth is largely due to the vision and industry of the lumber dealer and his associates. Mr. Grenfell leaves his wife, a daughter, and two sons, Clarence E., who operates the family lumber business today, and Roy.

Clqrence J. PARKER.

TWX: sMoN 73r7-U

Clarence J. Parker, 65, died from a heart ailment, June 16, at his Alhambra, Calif., home. lle was born in Riverside, Calif., August 29, 1893, and spent most of his business career in the lumber industry, managing the Olson Lumber Company's yard in Alhambra for more than 35 years. Clarence J. was the brother of Everett C. Parker, rvell-known Southern California retail lumber industry figure, head of the former Patten-Blinn Lumber Co. and longtime leader of the SCRLA, who now makes his home in retirement in Laguna Beach. Clarence Parker also leaves his wife, Margaret, and a sister. Funeral services in Alhambra were followed by interment in Redlands at Hillside cemetery.

Jqmes TUTLY

James Tully, 71, retired Sacramento retail lumberman, died_sudd_enly of a heart attack, May 24.Mr. Tully had sold his Fair Oaks and North Sacramento yards to the Diamond Match Company some years ago and later started the Building Stpply & ,l,umber Co. in Sacramento, running it for a time before selling out to the present owners.

In Memoriqm

_ Mrs. Gladys Rand, longtime employee of Hales & Symons, Inc., Sonora, Calif., died suddinly of a heart attack there, May 29. Mrs. Rand had joined Hales & Symons 35 years ago and was the head bookkeeper of the big retail lumber operation at the time of her death . . . Ro-bert E. Seeley,63, sales agent for Simpson Logging Co. in the New

WHOTESATE TUMBER

SPEC|,ATIZING TN TRUCK AND TRA'LER SHDNEHrS FROT ONEEOU INO

York area, died suddenly June 12 at his home in Darien, Conn. He was known to lumber manufacturers, salesmen and customers all over the nation and had served Simpson in various capacities from the start of its manufacturing in Shelton, Wash. Before joining that firm, Seeley was president of the Puget Sound Associated Mills, and when this was purchased in I94l he became vice-president and salesmanager of Simpson Logging. He left the company in 1949 to head M and M Woodworking Company's sales organization. When Simpson then accuired M and M in 1956. Seelev renewed his assbciation with the logging company as salei agent in New York, where funeral services for the lumber industry veteran were held June 17.

John Vcnguord (Jon vqn Wyngqqrden)

Joins Vqncouver Plywood to Heqd New Plywood lmpofi Division

Don Plummer, Jr., general manager of Vancouver Plywood Company, Vancouver, Washington, oflnounces the appointment of John Vanguard (right) as manager of their new plywood import division. Mr. Vanguard's new appointment coincides with his becoming an American citizen, at which time he simolified his name. As Jan van Wyngaarden, he is widely known in imported plywood circles in this country as well as in the Orient.

Born in 1922 in Holland, he served in the Royal Air Force during the second world conflict after an adventurous escaDe from occupied Europe. -He then entered the import and export field and traveled widely in Europe, South America, Canada and the Orient.

Since 1953, when he came to the Pacific Coast, Mr. Vanguard has been connected with the importation of plywood. In 1957 he was elected executive vice-president of the Imported Hardwood Plywood Association and has served as a director ever since.

Fire Desfroys Foorhill Lumber Co.

A spectacular fire that raged from 3 :00 a.m. till dawn, June 8, destroyed the Foothill Lumber Co., a hardware and paint store at the edge of the Glendora business section. Walter Wiley, owner of the lumberyard, estimated the loss at $250,000 in the block-long blaze that could be seen all over the east San Gabriel Valley. Cause of the fire was not immediately determined.

IqIACHINERY FOR PRE -

DOOR UNIT, consider doing so.

ore toking over the morket! Write to us oboul mochinery.

Rate-Position lVanted $2.00 per column inch

All others, $3.00 per column inch

Closing drtes for copy, 5th and 20th

_HEI.P WANTED_ WANTED_

Counter man for or.rr yard in Victorville, Cdif. Opportunity to advance with progressive firm. Send replies, Attention: C. D. Gibson

GIBSON LUMBER COMPANY

P.O. Box 90O San Bernardino, Calif.

WANTED -

Young man with good hrowledge of retail lumber business and executive ability for yard in San Fernando Valley. General office work consisting of eclling, figuring, counter work, etc. Stro,ng possibility that this man, in a short dmc, will be thc m.umger wc need. Give age and expcrience in answering.

Address Box C-871, California Lumber Merchant

108 Wcst 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

Man 35 to 45 yrs. old with experience in Retail Lurnbcr & Bldg. Mtls. field, by long-established, medium-sized firm, located in middle of Sacramento Valley. Must be able to assume manager's responsibilities. In reply give complete details of experience & qualifications. Also starting salary expected.

Address Box C-2888, California Lumber Merchant

108 West 6th St., Room 508, Irco Angeles 14, Calif.

WANTED_

Salesman, Wholesale, with Sofhrood "know-how," emphasis on Redwood. Call on Lumber yards and Industrials. Real opportunity,

Address Box C-2890, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED FOR VAN NUYS AREA_

Mart 25 to 50 fo,r inside selling, retail and wholesale building materials. No Dimension Lurnber. Experience sclling plywood & moulding an asset, but not a requirement. Good opportuilty for aggressive and capable man with A-1 ability and character references. If you can qualify, call:

MR. COFFMAN

STate 6-8920 or TRiangle 3-2773

WANTED_

EXPERIENCED salesman by "Top-Rated" Plywood & Lu,mber Wholesaler ir1 Los Angeles. Can ofrei exclusive territory, Excellent qppo_rlunily for R'IGHT MAN. In repl:nng, give qualifications. Confidential.

Address Box C-2889, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

-POSITIONS WANTED-

AGGRESSIVE YOUNG MAN

Desires position ryith progregsive firm offering good opportunity for adv_ancem,ent. College graduate with 5 years' experienci in Build-ing and Lumber. Interested in sales or responsible position in Retail yard.

Address Box C-2887, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-YABDS

cmd

SITES FOR SAI.E/LEISL

FOR LEASE OR SALE:

100,000 sq. ^ft. M2 property in Van Nuys. All public utilities-all paved-all fenced. Large lumbcr shed and dry kiln.

FRANK BURNABY

CRestview 6-4955

Colifornio lumber MERCHANI-IZE

All Your Wcnts Here

CALIFORNIA LUMBER YARDS FOR SALE

Sm-all, Attractive, Yard in RMRSIDE with good building maLerials Trade; living quarters above. Will cost about $OS,0OO. Property might be leascd.

-If you want to sell your yard, Give us a ringGood- Yard in SAN JOAQUIN VALLEY, long-eetablished but gl_oscd yeaq ago. Railroad lease 960 a month- Lifrng quarters for Man+ger..S_?les and Profit figures available for last 10 years. Price for all buildings-$15,fiD.

TV/OHY LUMBER CO.

o Lumberyard and Sawmill brokers for over ,K) years o 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-E746

-WANTED-

RESAW

Good 54" or 60" Resaw with motor and starter, in Exchange for Lumber.

COOMBS LUMBER CO., INC.

Garberville, California

-EOUIPMEIIT FOR SALL

Kiln boiler . smoke stack fans steam pipes instruments, etc.

FRANK BURNABY

CRestview 6-4955

FOR SALE:

l-7$-ton Ross Fork Lift truck Model 15 SL

l-7$-ton Ross Fork Lift truck Model 15 HT

I-7fi-ton Ross Fork Lift truck Model RT 150

1-8-ton Gerlinger Fork Lift Model PH 862

2-3s/a-ton Hyster Fork Lift trucks Model VT 785

l-Ross Carrier Model 9O

May be s€en at-MacKAY MILL SERVICE 822-69th Ave., Oakland 21, Calif.; Phone: NEptune 8-9428

TII,IBER SIZER.

Stetson-Ross 16x20. ONLY $6,500.

VIKING MACHINERY

Phone: LYcoming 3-3021

FOR SALE:

Two Hyster Straddle trucks in good condition. Approximately $2,000 each, as is.

E. J. STANTON & SON, rNC.

LUdlow 9-5581

Los Angeles, Calif.

PLANER, - IAATCHER

American 78.{x15-8-Knife-Top 70-HP-Bot-25-Sides tS & 25Feed-40-Switches. A motorized Matcher for the price of a beltdriven. Price $7,950.

VIKING MACHINERY

Phone: LYcoming 3-3021

HEAVY FORK.IIFT TRUCKS

RENTALS AND SALES

, MacKay Mill Service 822 - 69th Avenue NEptune &9428 Oakland 21, Calif..

A. B. Hood, general manager of the Ralph L. Smith Lumber Co., Anderson, Calif., was a speaker at the Northern California Industrial Progress Conference of the California Real Estate Assn. at the Bridge Bay resort, May 22.

Southern California friends have been receiving some of those cards from The Lido in Paris, signed by Monique and J. William Back, who are expected home in L.A. about July I after traveling around the world.

Durable Plywood Sales Chief Rolf Stolesen attended the 17th annual NPDA convention at Atlantic City, June 15-17, with a few business calls fore and aft.

Pat McKeehan, veteran southern California wholesale lumber salesman, is recuperating at Veterans hospital, Long Beach, and the Osgood Company's Jim Forgie reports the glad news that Pat will be back in circulation this summer.

Don Philips, Jr., southern California representative for the Talbot Lumber Co.. San Rafael, is back in Santa Monica after some June jaunts. He accompanied Tal,bot's Joe Shipman to a meeting of the Willamette Valley Lumbermen's Club in Oregon, June 4-5, t'hen trekked to San Rafael for talks with Fred Talbot at the office and in San Francisco, June 9-10.

'Spotted in Las Vegas during a mid-June week (and having a ball) were Mr. and Mrs. Clair Hicks of the Hicks Lumber Co., Salinas, spending a hard-earned vacation.

Bob Collier and Bill Fallert, executives of Socomi Brand Lumber Products, Tacoma. covered California in June with stops in San Francisco, Los Angeles and San Diego. Thev

pnroono/o

spent a day with Jim Linderman, Southland representative, in his harbor offices.

Veteran San Francisco Lumbe.rman Henry M. Hink and his wife Helen took off an early June week for a trip to Arcata, visiting the plant of the 'Carl Diebold Lumber Co. that Mr. Hink represents, then toured into southern Oregon for a leisurely round of sightseeing.

Sid Simmons, prominent southern California hardwood lumber executive, and Mrs. Simmons are shown about to board, Jet 707 for a month's visit with friends and relatives in England. Bidding them Godspeed are Russ

Sam Nigh, partner in Hebbron-Nigh Lumber Co. and newly elected LMA director, left his Santa Cruz store June 17 for a 2-week, fact-finding trip through most of Weyenhaeuser's big producing facilities in Washington, Idaho and Canada.

S & S Lumber Co. Executive Dean Jones departed Downey for a mid-June vacation with relatives and friends back in Oklahoma and New Mexico.

Joe ("no vacation in five years") Shipman and wife Shirley have finally taken off on that long-planned outing, a 3-week autour through Wyoming, Utah, Montana and winding up in Oregon for some of the Centennial; then back to their San Rafael digs July 11.

Arcata Redwood's southern California representative, Pete Kepon, wife Barbara and young son Dan took a week ofi last month to visit relatives and f,riends in San Francisco.

West Coast Timber Products'Bob "Ensign" Macfie left San Francisco, July l, to put in his annual 2-week tour-of-duty wit,h the Navy Air Corps at San Diego.

Swift, salesmanag.er, Simmons Hardwood Lumber Co. (right), and Roy Stillwell, general manager (second from right). They stopped in Chicago, Canada and New York City following their departure, May 28, and expect to be back from Blighty and home in Los Angeles early in July.

ARE YOU GETTING EVERY ISSUE?

-A- Allied Moulding Co. -------....,..-..-.-69

Allison-Rqndoll tumber Co. .....,,-31

A,mcriGon Hordwood Co. -.--......-..-67

Americon Sirolk.oft Co. -...---..---...-,t9

Angelus Hqrdwood Co. -.............-.17

Arcoto Redwood Co. ..-.-_..-_..,.,..,.- |

Arrowheod Lunb6r Co. -...............71

Arlorio Doo. Co., Inc. -.-...-......-..35

Asiociqted Redwood Mills

Atlq. lunb.r Co. .,-.-.-.-.--.._..-._---*

Atkinr, Kroll & Co. ..,.....-....---....58

Avrom Iumber Co, ..,.,-,-.....--.-.-..- |

-8-

Bee ond Dec Solcr Co.

Bock Co.. J. Willion

Bough Bror. & Co. ---.----.........,--.--.38

Bough, Corl W. .---...-...-......-_-_-_---. *

Boxttr & Co,. J. H.

Ecnnltt 2-Woy Poncl Sqw -...---- 4

Bcrry Lumber Soler, Jock .-...-,---..60

Big Bcn So3h & Door Co. ........-...72

Blirr lumber Co., Inc.

Eluc Diomond Cqrporolion

Eohnhoff Lunbcr Co. ..........._..-.....73

Bonnington lumber Co, -.-.--.---------48

B. C. Forcrt Produ(tr, Itd. ---__-,-.i

Erurh Indu3friql lumber Co. -.-----.29

-c- C & D Lumbcr Co. -----..,-,-------...---*

Col-Pqcifi c Redwood Soles

Coloveror Ccnenl Co. .--.-.-.-.-..-.- 2

Colif. Ibr. Intps<tion Scrvicc----...*

Colifornio tumber Soles

Coliforniq Ponel & Vaeq Co. ---.43

Colif. Sugor & Wesi. Pine Ascy. 68

Cqlifornio Wood Products .---Cover 2

Corfow Conpony --............-.....-.-.....61

Corcqdg Pocific [umbcr Co. ...-.----- I

Celolex Corporolion, The -....,--...... r

Chrislenson lunbd Co. .-..............1'l

Cloy Brown & Co. -.-...--.-----..---..,_*

Cfoy Iumbcr Co. ..-......-.-.........-..-.57

Cosl lumbcr, lnc. .....-.--...........-.75

Cobb Cpmpqny, T. l. ..,.-..---........ I

Comnerciql Lumbq Co. ......-_-.-.-,31

Conncrciol Rcpoirr & Scryice -----.74

Contolidotad Iumbcr Co. ...-.......-45

Confincntol lunbcr Soler

€ook. Inc., D. O......--...--..-.,.-.--. '

Coor H@d tbr. & Plyw@d -------*

Corolite Co., Thc .-...-.--..---_..---.... I

Dick Curd of the Ralph L. Smith Lumber Co., Anderson, and his family were houseguests of Mr. and Mrs. Max Hill of the H. M. Nelson Lumber Co., Montebello, at their home in Pasadena a mid-June week. They saw Disneyland, Marineland and some Dodgers-Braves games.

Mal Hill, Harbor Plywood's western region supervisor, conferred with Harbor's Phoenix manager, Ed Merrill, during the first week of June.

$3 o YsceTwo Yeqrs for Only $5 Roorn 508, 108 W. 6rh 5t., los Angeles 14, Colif.

ADr'ERTISERS TNDEX

Donover Co., Inc. --------.---.,---.-.-----* Doolcy & Co. ....--------......,..--...--.--. * Douglor Fir Plywood Arsn. -------. * Droke'r Boy Iumber Co., Inc. .----- t Dry Pinc rr{ouldins3 & Millwork.-.. * Duroble Plywood Soles Co. Cover I -E-

Co. -,.

Emrco Plywood Ersley & Son, D. C.

Hunler Woodworkr ---.-------.---.....,-..30

Hurrt Plo.lic. ....---...,...-.------.---------..33

_N_

No.on Monufocluring Co. --,-.-..-.-*

Ncinon-Reed Iumber Co. ------------34

Nebon Lumber

Nsth [umbcr Soles, A. Vl. -----..-37

Inperiol Iumber Co. ..--,--------.--..-, r

Hy.ler Compony -t-

Independent Bldg. Mtlr. Co. .--.-,-.39

Induslriol Iumber Co.

lnfond lumbqr Co. ----....----............44

Intl. [umbar & Plywood Co. ---...,. 9 -J-

Johnr-[{onville Producl. -.-----.-.---

Johnron-Flohcrly, Inc. .--............

Jonot Lumbd Co., Andy ---.-----...

Jordon Sorh & Door Co.- F- L. -K-

Koibqb Lumb6r Co. ...------,----,-.--.-.65

Kcll.y, Albqt A. ---.........----..,...,-.*

K.nt, Poul E. --....,--------..-...,--....---*

Kilgoro, Robqrf P. ........-,----,-..--..-* Kvofheim Mochincry Co. .....--.......77

Newqui3t, Jomes W,,,,,.-,,,,,,-,-,,---61

Nf'kkef Iunber Co., R. F. --.---------76

-o-

Olren Compony, T. E. -----------....*

Ol:on & Co., Oliver J.....-----,-,-.-- *

Olympic Sloined Produ.l3 Co. -----. *

O!good, Roberf 5. ----,,--.-.---,--------I

Ostling lrtfg. Co.

Ortrom Iumber Co. ----.--.....----,--*

Oxford Lumber Co., Rex

-P-

Pocific Cemenl & Aggrogoter -.-.--36

Pocific Fir Soles ....-----.,.-----,--...,..-.61

Pocific Hqrdw@d Soles Co. --.-----30

Pocific tumber Co., The -...-.---...-..- '

Pocific Lumber D*lerr Supply -...73

Pociffc Wire Producf5 Co. .-..----....,18

Pocific Wood Productr ....--..-.....--.*

-t-

L. A. Dry Kiln & Sforoge, Inc. -..* Iomon Iunber Co. .....-.,-----..,,--_--_.59

Lowrencc-Philipr Lumber Co. -.-...,19

lebonile P.oductr Co. -,,,---.----..-...71 [err.tl Lumb* Co. -.---.------..,-.,--.-,-69

Iinderhon Wholcrole Iunber ...-..23

long-Bcll Div.-lnt'l Pqpe. Co.-,-- 7

lep lumber & [{ill Co. ...38

Ios-Col lunber Co, -..---,----.--..-.--.-51

Iunber Soler Co. -,--.-.--.,,,.-..,---.-.--,(6

-l{- ,rtqcBeoih Hordwood Co. ---... ,r{ohogony lnporting Co. .,., .72 .53

Mople 8ror. -.....-.............-.-.---..--...-./19

Mork.fron lumbcr Solc:, H. E. I

Mgr.holl Shingl. Co, .-....-.---......-.- t

l{orquqrt-\r/olfe Lumber Co, ..-.-.-* Mqron Supplicr, lnc. .---.---....-.--.,--

Podulo lumbcr Co,, E. A...-.....--'

Porqnount Polo Conrt. Co,,-..-----.66

Poul Bunyon Lumbcr Co. -.----....-.33

Perlcss Iumbcr Co. ---.....-]-.-.--..--'

Penbcrfhy lumber Co.

Phifip. 8ro.. Iumbcr Co. ............72

Philipr Whslc, Lumbd, Don, Jr.76

Phipps Co., Thc -..-.--.-.......---------.-.63

Pickqing lunbcr Corp. -.-..--_....---*

Pcircc Co.. Al -..,-.,,.-,----....--..-------.54

Plac.rYillc Iumbcr Co.

-R-

Rcd C*dor Shinglo Bureou...-..---- *

Rcgol Dor Conpony .-....--_.Cover 3

Ricci & Krure lumbcr Co.

Roundr Lunbq Co. -..--...---.----,---,*

Roy Fo.etl Productr Co. .-...-........-.77

Ry-tock Compony, Ltd. ................27

-s- 5 & S lumbcr Co. .-,--.-----...-,--..---.18

Son Anlonio Polc Conll, Co. ----.--*

5onford-lutsier, In(, ------------.-..-._ *

Donl & Rurscll, Inc. .-..---...--..-.36-37

-D-

Dqvir Hqrdwod Co. -..-.-.......-.--.-.6/t

Dovicr lumbcr, C{rl ---..-...--..--...-- 8

Dal Volf., Kohmqn & Co. --_--..--...26

Di.bofd Lunb.r Co., Cqrl --..--......15

Dollqr Co.. Th. Robdt -...-, ----._...-.26

Sontq Fe Lumbr, Inc. .....-..----.---25

Scorburgh Co., Inc.

Sccurily Poini Mfg. Co. ....--.--.----65

Shivcly, Alon A. ------....-.----.,-.--.--*

Sicrro lumbs & Plywood Siarq Redwood Co. .------.-.--.----.-*

%Al;ty k our ftiost Important Producl

For a Few Cents flf,ore, You Can Have a REGAI Door!

WE ARE SPECIAL,SIS ,N THE lAANUFACTURE ol "SPECIALS"

All Populor Species - All Sizes

oET 0l txE PICIUIE

IT'S THE FRA'IAE THAT COUNTS WHEN YOU SETECT'RESPEC'

When You Select THE Approved Specificotion ond Commerciol Use.

Att-NEW 'RESPEC,' You ore Sure of Fully ond Architecturql Doors for Institutionql

The New High-Grode All Populor Sizes ond

"VENTAIRE" Flush Door ls Now Avoilqble in Species.

Att REGAT DOORS ore Monufqclured in Our Modern, Fully Equipped Plqnt to Meef All Construction Siondonds, With Complete QuolityControlled Production. All Doors Fully Guorqnteed if Properly Instolled.

Quoliry Flush Doors Produced in the West for Weslern Uscrs

frIanufoclared By Strsil

7o EIoy Etroight

All Strait Doors Are 1007" lumber Core And Pressed Under Heat

IN OUR, MODER,N

PTANI

Gore Specificotions for FIUSH Doors in:

Philippine Mohogony ([ouon) 2-Ply qnd Hsrdboord

(5-Ply Construction)

Ash, BIRGH qnd Beech, Philippine Mohogony ([ouon) 3-Ply qnd Hqrdboord

l.- Solid Sfi/es of ____-l k_ I * | s/e" will trim to 7 s7""

ONE - PIECE _-F End Rai/s of --) 2t/2" will trim to 2,A" to allow l" cut down for 6/6 Doors.

Ribs of 3/a" spaced 4" aparta// of so/id Lumber.

Cenfer Rail of 3/q"

21" long lock B/ocks on Bolh sides and are 4,/a" wide.

All 3/O x 6/8 x l3/4 H.C. Exterior Doors are with 65/a" wide lock 8/ocks lo accomrnodafe 5" set backs.

All Lumber used is Kiln-dried to a maximum of lO Percent moislure contenf.

(7-Ply Conslruction)

Our New Germ'on Hot Press with 5 Openings qnd Our New Worehouse Focilities Assure Prompt Delivery From Slock of All Stqndord Sizes os Well os On Any Speciol Sizes.

Our sister compony, the Stroit Plywood Monufocluring Co., now produces 60,000 Louon Door Skins Monthly to supply Stroit Doors

Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGTAZED OR UNGTAZED

1224 North Tyler Avenue, El Monte, Cqlifornio

Wholescle Only CUmberland 3-8125 Glfbert 4-4541